WEBVTT - Bloomberg Businessweek Weekend - February 8th, 2020

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<v Speaker 1>This is Bloomberg Business Week from Bloomberg Radio. Hi, I'm

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<v Speaker 1>Jason Kelley and I'm Carol Masser. Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. Over the next couple of hours,

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<v Speaker 1>we'll bring you news of the week, insights from the

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<v Speaker 1>magazine and more. And safe to say, Jason, that the

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<v Speaker 1>big story. I mean, there was a lot going on

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<v Speaker 1>this week, no doubt about it, between the impeachment and

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<v Speaker 1>of course state of the Union, but the virus was

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<v Speaker 1>definitely front and center the whole world looking at it. Well,

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<v Speaker 1>and not to mention the Iowa Caucuses, which we thought, okay,

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<v Speaker 1>that'll give us some clarity, it gave us exactly the opposite.

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<v Speaker 1>And coming up, I was gonna say, if there was

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<v Speaker 1>a theme this week, it was uncertainty on so many

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<v Speaker 1>different levels, and that really played out in the magazine

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<v Speaker 1>and certainly with a lot of conversations we had. So

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<v Speaker 1>we're gonna bring you all of that in the first

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<v Speaker 1>hour and next hour we're gonna bring you highlights from

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<v Speaker 1>our trip last week to the Bloomberg Power Player's Summit

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<v Speaker 1>down in Miami. We're gonna hear from the owner of

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<v Speaker 1>the Buffalo Bills as well as John Skipper. He used

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<v Speaker 1>to run ESPN, now he runs to Zone And now

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<v Speaker 1>this week's cover story, let's understand what's underneath it. This

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<v Speaker 1>is the big story of the week obviously. Here's editor

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<v Speaker 1>Joel weber Man versus microbe and arresting cover to say

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<v Speaker 1>the least, on a really important story. How did you

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<v Speaker 1>get there? Yeah, this was the story of the moment,

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<v Speaker 1>really right, and we've seen it just continue to capture

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<v Speaker 1>attention worldwide as this virus has spread. Our measures have

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<v Speaker 1>been largely adequate so far in terms of containing it,

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<v Speaker 1>you know, and China has been very aggressive and sort

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<v Speaker 1>of quarantining, as have the US. But there's a bigger

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<v Speaker 1>problem here that I think this story really addresses, which

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<v Speaker 1>is we don't have a long term focus around incentivizing

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<v Speaker 1>anyone to deal with these things in a really proactive way.

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<v Speaker 1>It's always fire, fight, fire, fight, fight, or fight, And

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<v Speaker 1>the drugs aren't working and the viruses are becoming more

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<v Speaker 1>prolific and spreading faster. Well, I think that's a really

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<v Speaker 1>and you guys asked the question are we ready for it?

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<v Speaker 1>And it's obviously that we're not, because all of a sudden,

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<v Speaker 1>we are chasing a vaccine, And you do talk about incentives,

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<v Speaker 1>and I think that's a really interesting component to this,

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<v Speaker 1>that the public sector policymakers need to be involved, not

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<v Speaker 1>not just the public sector, but the private sector. Right,

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<v Speaker 1>there's no incentive for a drug maker to put down

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<v Speaker 1>everything it's working on and immediately scramble something in the market,

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<v Speaker 1>especially when you know, the patents become someone of an issue,

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<v Speaker 1>which we saw pop up here with China this week.

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<v Speaker 1>So I think the real question here is like how

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<v Speaker 1>as a society do we deal with this, Like microbes

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<v Speaker 1>aren't going away. They've been with us for a really

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<v Speaker 1>long time. We've actually gotten very good at fighting them.

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<v Speaker 1>But that's a recent phenomenon, you know, polio, that's only

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<v Speaker 1>a hundred your history with our success in that matter,

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<v Speaker 1>and as these things proliferate, we're not ready for it.

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<v Speaker 1>All right, Joe Weber, thank you so much. A really

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<v Speaker 1>powerful look from a number of different angles at this.

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<v Speaker 1>And well, companies are warning that they may be hit.

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<v Speaker 1>It still might be too early to tell. And that

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<v Speaker 1>brings us to this week's remarks. Here's Economics editor Peter coy.

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<v Speaker 1>He wrote those remarks taking a look at the economics

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<v Speaker 1>so far and where we may go. How did you

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<v Speaker 1>get into this? I mean, it's the obvious question, where

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<v Speaker 1>is this going. I'm focusing less on the death toll,

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<v Speaker 1>as serious as that is. That was more the other

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<v Speaker 1>story in the package, more in the economic consequences. So

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<v Speaker 1>the surprising thing is if you talk to people at

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<v Speaker 1>Bloomberg Economics, people like Tom Rolick, they're saying the outcome

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<v Speaker 1>is likely to be fairly modest. So they're saying that

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<v Speaker 1>they predict that for the full year, China's GDP should

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<v Speaker 1>go about five point seven, which only two tenths of

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<v Speaker 1>a percentage point less than they had predicted before the

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<v Speaker 1>outbreak of the virus. And that's in their baseline scenario.

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<v Speaker 1>If things are a little worse, let's say they can't

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<v Speaker 1>contain it, they're there their worst not quite worst case

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<v Speaker 1>in theari, but they're somewhat worse. Scenario is that contained

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<v Speaker 1>in the second quarter, that'd be five point six GDP

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<v Speaker 1>growth for the years old. So what they're predicting is

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<v Speaker 1>that this will be contained and then there'll be a

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<v Speaker 1>v shaped recovery, downs deeply and then right back up again.

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<v Speaker 1>But I feel like the conversation initially was like you know,

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<v Speaker 1>this might just be a little bit of I'm a blip,

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<v Speaker 1>but I feel like it's turned a little bit Peter

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<v Speaker 1>to what we don't know, what we don't know kind

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<v Speaker 1>of thing. There's still a lot of questions out there.

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<v Speaker 1>There are certainly a lot of questions, and Tom Raleck

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<v Speaker 1>and team are the first to admit that things could

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<v Speaker 1>turn out differently. You know, if you're an economist, you

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<v Speaker 1>kind of got to go with what you have at

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<v Speaker 1>the time, and that's what they've come up with. But

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<v Speaker 1>as my story gets into there are a lot of

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<v Speaker 1>ways in which this could turn really sour, and the

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<v Speaker 1>obvious one is that the virus is less containable than predicted.

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<v Speaker 1>So far, we've seen spreading to dozens of countries already

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<v Speaker 1>deaths outside of China. China, of course itself is by

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<v Speaker 1>far the worst hit, especially Hubei Province and Wuhan, but

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<v Speaker 1>we're seeing cases Europe, Asia and uh of course North

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<v Speaker 1>American United States well. And one of the things to

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<v Speaker 1>the point of the unknown unknowns is is even in

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<v Speaker 1>countries like Kimbodi and the Philippines, they've essentially been saying,

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<v Speaker 1>you know, it's not a big deal, and yet they're

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<v Speaker 1>just maybe cases. We don't know. That's that's really scary

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<v Speaker 1>because you know, certainly the United States, Western Europe have

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<v Speaker 1>highly sophisticated technology for monitoring and testing. Some of these

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<v Speaker 1>countries don't. And so China is special in that it

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<v Speaker 1>has uh the worst outbreak, but also the ability to

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<v Speaker 1>pose draconian restrictions on its own population, a lot of

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<v Speaker 1>shut this thing down. You go to another country with

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<v Speaker 1>a weak health public health infrastructure and a lack of

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<v Speaker 1>that ability, and you can easily imagine the disease raging

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<v Speaker 1>out of control. I also think once we hopefully get

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<v Speaker 1>beyond this right and new cases and hopefully it's it's

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<v Speaker 1>um minimal, you know, ultimately uh, and that the economic

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<v Speaker 1>impact is reduced as well. But I do wonder about,

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<v Speaker 1>as you say, kind of the long term consequences on

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<v Speaker 1>the relationship between US. Funny, we've had some US officials

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<v Speaker 1>make some comments that certainly feel like they're well see.

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<v Speaker 1>Of course, the chi America, the tight union between the

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<v Speaker 1>China and the United States, which benefited both countries, is

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<v Speaker 1>becoming apart already over US concern about job loss, the

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<v Speaker 1>heightening military contest between the two countries. Trump's trade war

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<v Speaker 1>and so on. This becomes yet another thing that would

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<v Speaker 1>tend to drive these two world's two largest, most powerful

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<v Speaker 1>economies apart. And you can imagine that lasting even after

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<v Speaker 1>this virus dies down. And that's Economics editor Peter Coy

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<v Speaker 1>a very smart take because aside from the obvious human

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<v Speaker 1>tragedy here, the economic implications are still very much unknown, right,

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<v Speaker 1>And that's exactly what he gets into. Despite people putting

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<v Speaker 1>out numbers and projections, you have to remember that there

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<v Speaker 1>is still so many things that could make it a

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<v Speaker 1>very different outcome. The comments heard around the financial world

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<v Speaker 1>it happened late last year, saying it one billionaire someone

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<v Speaker 1>who was among the most successful money managers in America, Jason.

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<v Speaker 1>We're talking about Ken Fisher, and he took a big

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<v Speaker 1>hit as a result, big institutional investors pulling their money.

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<v Speaker 1>And yet here he is grinding on the retail machine.

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<v Speaker 1>And Sabrina Wilmer and Jena Lauren, they describe everything that's

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<v Speaker 1>happened and described the state of play and where it

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<v Speaker 1>may go from here. Sabrina's here with this in New York,

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<v Speaker 1>phenomenal story. You have been following this from the beginning,

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<v Speaker 1>really from those first comments remind us how we got here.

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<v Speaker 1>In October, Ken Fisher spoke out of San Francisco conference

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<v Speaker 1>and he made some sexual remarks which caused a person

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<v Speaker 1>to go on to Twitter and express how upset he

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<v Speaker 1>was about the remarks, and then other people came forward

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<v Speaker 1>and it just caused a lot of anger among people. Um.

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<v Speaker 1>And then I actually interviewed him shortly after that, and

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<v Speaker 1>he said he said those types of words, um, but

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<v Speaker 1>they were taken out of context, and that he said

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<v Speaker 1>similar things in the past many times and nobody questioned it.

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<v Speaker 1>And then following that, some of some big institutions started

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<v Speaker 1>pulling money, like Goldman, Sacks and Fidelity, and about four

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<v Speaker 1>billion left the firm in a month. But you know,

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<v Speaker 1>I gotta tell you what blew my mind to. Yes,

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<v Speaker 1>four billion dollars sounds like a lot, but from what

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<v Speaker 1>I understand, he still manages about billion dollars. He still

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<v Speaker 1>manages a lot of money, and assets have actually grown

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<v Speaker 1>since the crisis, and part of that has to do

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<v Speaker 1>with the stock market, and he puts a lot of

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<v Speaker 1>his retirees mostly in stocks, so that helps. And I mean,

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<v Speaker 1>this story kind of takes a step back and looks

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<v Speaker 1>at how he built his business. He's quadrupled assets since

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<v Speaker 1>two thousand nine, and a lot of that has to

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<v Speaker 1>do with his marketing and sales operate. Step back, though,

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<v Speaker 1>A lot of who invests with him, though, are individual investors.

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<v Speaker 1>Like that's mind everybody that even though a Goldman and

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<v Speaker 1>a Fidelity pulled out some money, the bulk of his

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<v Speaker 1>investments at a hundred and twenty one billion is individual investors, right,

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<v Speaker 1>It's mostly individuals across the country. And I interviewed some

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<v Speaker 1>of them for the story and asked them what they

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<v Speaker 1>thought about Ken's remarks, and one woman that I quoted

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<v Speaker 1>said she doesn't really mind what he said, and she

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<v Speaker 1>thought that political correctness has gone too far, and what

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<v Speaker 1>she cares about is how her portfolio is doing, and

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<v Speaker 1>she's pleased with the performance in the portfolio. So you

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<v Speaker 1>went out to see Ken and some attorneys out in

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<v Speaker 1>California and take us there, because even the way you

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<v Speaker 1>described the scene is really really well done because it

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<v Speaker 1>speaks to essentially what he's very successfully built over decades. Yeah,

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<v Speaker 1>I mean, he's very different from anybody else in finance,

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<v Speaker 1>and his whole thing is to basically try to get

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<v Speaker 1>away from Wall Street and he tells customers, you know,

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<v Speaker 1>you can't trust you can't trust brokers and hit. This

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<v Speaker 1>location that I went to is as far away from

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<v Speaker 1>Wall Street as you can get. I took an uber

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<v Speaker 1>all the way up this you know steep mountain with

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<v Speaker 1>you know redwoods, and you could see half Moon Baye

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<v Speaker 1>from there. It was beautiful, but it's not the place

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<v Speaker 1>that you would imagine, you know, a multibillion dollar asset

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<v Speaker 1>manager UM running their operations like it's sort of a

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<v Speaker 1>compound on the Yeah, And when I got there, I

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<v Speaker 1>thought maybe I was in the wrong spot because I

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<v Speaker 1>just saw this sign saying Country Store and then the

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<v Speaker 1>it's it's kind of the office is set back where

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<v Speaker 1>you can't really see it from the street and there's

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<v Speaker 1>really nothing around you don't you just hear tweeting? Uh?

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<v Speaker 1>So when I went in there, I mean, it's beautiful views.

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<v Speaker 1>You see this bowl in a bear and bear statue

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<v Speaker 1>out on the patio. UM, But that's not where you

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<v Speaker 1>were in the right place, yes, but that yeah, that's

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<v Speaker 1>that's where he started. Uh you know, that's where his

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<v Speaker 1>first headquarters was UM and he actually lived in that

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<v Speaker 1>office with his family. So what I think is cool

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<v Speaker 1>is you got some time with him, and I'm curious

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<v Speaker 1>about what he had to say about everything that happened.

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<v Speaker 1>And you know, I think there's been some concerns about

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<v Speaker 1>culture at his company as well. So what did he

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<v Speaker 1>have to say about all of this? Because he really

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<v Speaker 1>I think you're right in saying he hearkens back to

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<v Speaker 1>a different era in Wall Street. I'm not forgiving it.

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<v Speaker 1>I'm just saying a different time, right, I mean, he

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<v Speaker 1>he apologized a number of times for what he said.

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<v Speaker 1>He still said that his words were taken out of context.

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<v Speaker 1>He also said that the media was in part to

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<v Speaker 1>blame for some of these outflows. He said that some

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<v Speaker 1>of the institutions probably wouldn't have pulled money if it

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<v Speaker 1>wasn't for pressure from the press. Um. In terms of

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<v Speaker 1>his culture, he said that he uh, you know, he

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<v Speaker 1>he disputes the boys club type description. And I did

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<v Speaker 1>interview a number of employees who described this sort of

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<v Speaker 1>boys club And you know how Ken's words were part

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<v Speaker 1>of this macho environment, particularly with some of the salespeople

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<v Speaker 1>to count executives, and he he hires these people right

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<v Speaker 1>out of college, and from my interviews, these people had

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<v Speaker 1>a lot of like a frat boy type, you know, attitude,

0:12:40.720 --> 0:12:43.440
<v Speaker 1>and you can kind of see that in my story

0:12:43.640 --> 0:12:47.959
<v Speaker 1>through some email exchanges in one incident. Well, and it's

0:12:48.000 --> 0:12:51.040
<v Speaker 1>interesting too because you do really go deep into this

0:12:51.160 --> 0:12:54.720
<v Speaker 1>culture that is, as Carol says, sort of hearkens back

0:12:54.800 --> 0:12:59.440
<v Speaker 1>to this very you know, almost cinematic like cell Cell Cell.

0:12:59.480 --> 0:13:00.599
<v Speaker 1>I mean, I think do you have a line in

0:13:00.640 --> 0:13:02.880
<v Speaker 1>the story which is great because it really evoked it

0:13:02.960 --> 0:13:05.880
<v Speaker 1>for me. It's like a David Mammott play, you know,

0:13:06.000 --> 0:13:09.120
<v Speaker 1>just like always be selling, you know, two plus calls

0:13:09.520 --> 0:13:13.040
<v Speaker 1>a day, and it has been, to be fair an

0:13:13.040 --> 0:13:17.040
<v Speaker 1>incredibly successful model. You know, this sort of blanket marketing

0:13:17.040 --> 0:13:19.920
<v Speaker 1>approach has won a lot of customers. That's right. I

0:13:19.960 --> 0:13:24.120
<v Speaker 1>mean it's it's a big part of his whole business.

0:13:24.200 --> 0:13:28.000
<v Speaker 1>I mean, Ken Fisher came back and basically said, well,

0:13:28.280 --> 0:13:31.120
<v Speaker 1>there's more to my business than just sales. It's about

0:13:31.120 --> 0:13:34.440
<v Speaker 1>the customer service. And you do hear about that from

0:13:34.480 --> 0:13:37.680
<v Speaker 1>some of his customers just they love the luncheons that

0:13:37.720 --> 0:13:41.320
<v Speaker 1>he puts on. And um, so he's talking about how

0:13:41.880 --> 0:13:45.120
<v Speaker 1>it's and then he talks about his performances right well,

0:13:45.400 --> 0:13:47.360
<v Speaker 1>and well and he sorry, I just want to follow

0:13:47.400 --> 0:13:49.480
<v Speaker 1>up on that because you know, part of what he's

0:13:49.520 --> 0:13:54.080
<v Speaker 1>selling is a fairly high fee product in a world

0:13:54.440 --> 0:13:57.800
<v Speaker 1>that's getting closer and closer to free for money management.

0:13:57.800 --> 0:14:01.000
<v Speaker 1>So it's anachronistic in some way. That's right, because you

0:14:01.000 --> 0:14:03.880
<v Speaker 1>know he is an act even though he disputes us,

0:14:03.920 --> 0:14:08.000
<v Speaker 1>he is an active manager. They pick stocks, but he

0:14:08.040 --> 0:14:11.160
<v Speaker 1>says that, oh, this is what we do different We

0:14:11.160 --> 0:14:15.960
<v Speaker 1>we provide service to and advice unlike other companies. So

0:14:16.040 --> 0:14:21.080
<v Speaker 1>that's kind of there his argument um, but it is

0:14:21.240 --> 0:14:24.160
<v Speaker 1>kind of I think it is based on my reporting.

0:14:24.720 --> 0:14:28.760
<v Speaker 1>Most of this has been driven by marketing, because he's

0:14:28.760 --> 0:14:32.360
<v Speaker 1>written all these books too, and you know you kind

0:14:32.400 --> 0:14:35.800
<v Speaker 1>of recognize him from the ads that he puts out

0:14:35.840 --> 0:14:40.479
<v Speaker 1>bashing annuities, and to be fair, I think we Bloomberg

0:14:41.000 --> 0:14:43.960
<v Speaker 1>at different times have certainly run his ads on our

0:14:44.000 --> 0:14:48.360
<v Speaker 1>media properties and as a guest as well. So let's

0:14:48.360 --> 0:14:50.120
<v Speaker 1>get to it. I mean, that's a lot of money

0:14:50.160 --> 0:14:52.960
<v Speaker 1>to have under management, and it hasn't got away, even

0:14:53.000 --> 0:14:56.000
<v Speaker 1>though there's some controversy over those comments. There's been some

0:14:56.080 --> 0:15:00.760
<v Speaker 1>charges about how money is managed. What has been his performance?

0:15:00.800 --> 0:15:03.520
<v Speaker 1>What kind of performance returns have we seen from him? Well,

0:15:03.560 --> 0:15:07.920
<v Speaker 1>it hasn't been spectacular. If you look at the ten

0:15:08.040 --> 0:15:12.160
<v Speaker 1>year performance he does. They have a specific benchmark that

0:15:12.280 --> 0:15:14.600
<v Speaker 1>they said, it's not the SMP it's m s c

0:15:14.760 --> 0:15:19.520
<v Speaker 1>I Global Index, And on a tenure basis, it actually

0:15:19.560 --> 0:15:23.600
<v Speaker 1>misses the benchmark. Three and five year basis, it beats

0:15:23.600 --> 0:15:27.640
<v Speaker 1>it by one percentage point um. The shorter term it's

0:15:27.680 --> 0:15:30.400
<v Speaker 1>been beating, but longer term it has not. Yes for

0:15:30.520 --> 0:15:33.160
<v Speaker 1>the ten year, right, so it's kind of mixed. So

0:15:33.200 --> 0:15:34.880
<v Speaker 1>what was your takeaway from all this? I mean, you've

0:15:34.960 --> 0:15:38.440
<v Speaker 1>you've followed it literally from from the beginning, You've covered

0:15:38.480 --> 0:15:42.360
<v Speaker 1>the money management industry for for a long time. As

0:15:42.400 --> 0:15:46.360
<v Speaker 1>you finished this story up, what do you make of it?

0:15:46.360 --> 0:15:52.280
<v Speaker 1>It was an unusual process, um, And I've yeah, I've

0:15:52.320 --> 0:15:57.320
<v Speaker 1>never kind of encountered this situation before. Um And I mean,

0:15:57.360 --> 0:16:00.080
<v Speaker 1>this is kind of a shift in financial sort this

0:16:00.200 --> 0:16:05.720
<v Speaker 1>says where people are starting to speak out about uh,

0:16:05.760 --> 0:16:10.880
<v Speaker 1>you know, sort of uh you know language, sexual language.

0:16:10.920 --> 0:16:13.720
<v Speaker 1>And I think this marks like a maybe a turning

0:16:13.760 --> 0:16:19.320
<v Speaker 1>point um for the financial services industry where people are

0:16:19.320 --> 0:16:23.560
<v Speaker 1>held accountable. So that's part of what I learned. It

0:16:23.640 --> 0:16:28.680
<v Speaker 1>was just a very interesting process. Yet he's still very successful,

0:16:28.800 --> 0:16:32.680
<v Speaker 1>still managing a lot of money. I mean, that's that's right.

0:16:33.120 --> 0:16:37.400
<v Speaker 1>I mean, I I think most of the outflows have

0:16:37.440 --> 0:16:42.360
<v Speaker 1>already happened, so it's really yet to be seen how

0:16:42.400 --> 0:16:45.800
<v Speaker 1>the company internally is going to change. He is vowed

0:16:45.920 --> 0:16:49.880
<v Speaker 1>not to say these types of things ever again. Um,

0:16:49.960 --> 0:16:54.280
<v Speaker 1>they've started Diversity and Inclusion task Force and that's just

0:16:54.360 --> 0:16:56.560
<v Speaker 1>starting to get off the ground, So it's yet to

0:16:56.560 --> 0:16:58.560
<v Speaker 1>be seen what's going to happen with that. You know,

0:16:58.560 --> 0:17:00.480
<v Speaker 1>one of the things that struck me, you know, knowing

0:17:00.520 --> 0:17:03.320
<v Speaker 1>and following your work very closely over the years, Sabrina,

0:17:03.480 --> 0:17:06.320
<v Speaker 1>is that you know, you have a keen understanding two

0:17:06.320 --> 0:17:09.520
<v Speaker 1>of the difference between institutional and individual behavior, and that

0:17:09.560 --> 0:17:12.240
<v Speaker 1>does seem to be at the core of this. Right,

0:17:12.320 --> 0:17:15.480
<v Speaker 1>you know that institutions are feeling more and more pressure,

0:17:16.160 --> 0:17:19.080
<v Speaker 1>public pressure to act in a certain way, and yet

0:17:19.119 --> 0:17:22.080
<v Speaker 1>you have individuals in this case, it feels like who

0:17:22.119 --> 0:17:25.600
<v Speaker 1>are essentially saying, listen, if the guy's making me money.

0:17:26.520 --> 0:17:29.080
<v Speaker 1>You know, it feels almost like a political statement to

0:17:29.119 --> 0:17:31.800
<v Speaker 1>some extent, Right, that's right. And if you go on

0:17:31.840 --> 0:17:35.040
<v Speaker 1>social media after this, you can see the divide on this.

0:17:35.640 --> 0:17:39.080
<v Speaker 1>I mean, some people reacted saying, oh, what Ken's side

0:17:39.160 --> 0:17:43.320
<v Speaker 1>is wrong? And other people were like, this is political

0:17:43.320 --> 0:17:45.720
<v Speaker 1>correctness gone too far. So it was a very it

0:17:45.800 --> 0:17:48.920
<v Speaker 1>is a political divide, right. That's Sabrina Wilmer and Jason.

0:17:48.920 --> 0:17:51.080
<v Speaker 1>What I love about this she's been covering this story

0:17:51.160 --> 0:17:53.520
<v Speaker 1>since last ball when ken Fisher made those comments that

0:17:53.560 --> 0:17:57.479
<v Speaker 1>really were heard throughout the financial world, and looks at

0:17:57.480 --> 0:18:00.360
<v Speaker 1>the repercussions. What I love is she's met with the man.

0:18:00.480 --> 0:18:02.840
<v Speaker 1>She's talked with Ken Fisher, she went to his company

0:18:02.840 --> 0:18:05.760
<v Speaker 1>and really digs into who he is, his background, and

0:18:05.800 --> 0:18:07.919
<v Speaker 1>also takes a look at the company culture well, and

0:18:07.960 --> 0:18:11.600
<v Speaker 1>that company culture and really just the relatively novel way

0:18:11.640 --> 0:18:14.359
<v Speaker 1>that they have marketed. That's what's gotten them to a

0:18:14.440 --> 0:18:18.399
<v Speaker 1>hundred plus billion dollars and there are some questions as

0:18:18.440 --> 0:18:20.639
<v Speaker 1>to how it all works, and so much of that,

0:18:20.720 --> 0:18:23.080
<v Speaker 1>of course is individual investors were not We're talking about

0:18:23.080 --> 0:18:26.720
<v Speaker 1>the retail community, that's right, not the institutional community. This week,

0:18:26.920 --> 0:18:30.280
<v Speaker 1>caucus chaos, a technical glitch in Iowa up ended the

0:18:30.359 --> 0:18:35.320
<v Speaker 1>opening act of the Democratic presidential primary. Plus China coronavirus

0:18:35.359 --> 0:18:39.440
<v Speaker 1>outbreak has triggered an unprecedented travel band to and from

0:18:39.800 --> 0:18:43.320
<v Speaker 1>the world's second largest economy. We break down the potential

0:18:43.359 --> 0:18:45.840
<v Speaker 1>impact on global markets only one of our big stories

0:18:45.880 --> 0:18:48.920
<v Speaker 1>this week and Business Week Talks, we speak with Verizon

0:18:48.960 --> 0:18:52.639
<v Speaker 1>CEO Hans Vestberg on the company's partnerships with Apple Music

0:18:52.680 --> 0:18:55.960
<v Speaker 1>and Disney Plus and Amazon. First up, the caucus. Here's

0:18:56.000 --> 0:18:58.240
<v Speaker 1>Josh Green. He was there and now he's back in

0:18:58.359 --> 0:19:00.720
<v Speaker 1>d C. That's where he joins us. He writes on

0:19:00.800 --> 0:19:04.480
<v Speaker 1>the mess that Iowa made. The ramifications of this are

0:19:04.560 --> 0:19:07.919
<v Speaker 1>going to be widespread. They already are in many ways. Josh,

0:19:08.119 --> 0:19:11.560
<v Speaker 1>what is going on? Uh? Well, nobody really knows. I

0:19:11.560 --> 0:19:15.240
<v Speaker 1>mean that the Iowa caucuses, which traditionally, uh you know,

0:19:15.359 --> 0:19:19.720
<v Speaker 1>shape the field, winnow the lesser candidates and deliver two

0:19:19.800 --> 0:19:24.040
<v Speaker 1>or three winners who typically go on to become the nominee. Instead,

0:19:24.119 --> 0:19:27.800
<v Speaker 1>this year, the entire process broke down on caucus day. Uh.

0:19:27.840 --> 0:19:30.040
<v Speaker 1>There was a faulty app, a bug in the code.

0:19:30.080 --> 0:19:34.240
<v Speaker 1>It's days later. Uh, you know, we're just now getting

0:19:35.040 --> 0:19:39.000
<v Speaker 1>what looked like full election results. And on top of

0:19:39.040 --> 0:19:41.840
<v Speaker 1>all that, the takeaway is a virtual tie between a

0:19:41.880 --> 0:19:45.000
<v Speaker 1>modern and radical uh, somebody who draws older voters and

0:19:45.040 --> 0:19:49.880
<v Speaker 1>younger voters. So essentially, the Iowa caucus settled nothing at all. Uh,

0:19:49.920 --> 0:19:52.199
<v Speaker 1>And now the whole party moves on to New Hampshire. Well,

0:19:52.200 --> 0:19:54.040
<v Speaker 1>they move on to New Hampshire, but they also missed

0:19:54.040 --> 0:19:57.240
<v Speaker 1>an opportunity, right, Josh, Because um Iowa was often seen

0:19:57.280 --> 0:20:00.240
<v Speaker 1>as a launching pad, whether it's for fundraising, with it's

0:20:00.240 --> 0:20:02.520
<v Speaker 1>for media coverage. I mean this is an important or

0:20:02.600 --> 0:20:06.320
<v Speaker 1>usually an important first step. Yeah, that's right. I mean, look,

0:20:06.359 --> 0:20:10.440
<v Speaker 1>the party really really screwed up here. I mean, typically

0:20:10.520 --> 0:20:13.960
<v Speaker 1>the winner of the Iowa caucus gets a bump in

0:20:14.119 --> 0:20:18.359
<v Speaker 1>national polls of about twelve percent. You get glowing media coverage.

0:20:19.040 --> 0:20:21.600
<v Speaker 1>Very often, you get millions and millions of dollars as

0:20:21.600 --> 0:20:25.160
<v Speaker 1>a candidate, and a lot of candidates, especially those who

0:20:25.280 --> 0:20:28.800
<v Speaker 1>don't have a big fundraising apparatus, count on that in

0:20:28.920 --> 0:20:31.119
<v Speaker 1>order to be able to to to move forward and

0:20:31.160 --> 0:20:33.960
<v Speaker 1>have a viable path to the nomination. So if you're

0:20:34.080 --> 0:20:37.800
<v Speaker 1>someone like Pete Buddha Judge who doesn't have a ton

0:20:37.840 --> 0:20:39.920
<v Speaker 1>of money but but looks as if he performed well

0:20:39.920 --> 0:20:42.199
<v Speaker 1>in this campaign, if he'd gotten a clean win, he

0:20:42.240 --> 0:20:44.119
<v Speaker 1>could have been that guy rocketing to the top of

0:20:44.160 --> 0:20:47.040
<v Speaker 1>the polls. Bernie Sanders, if he had gotten a clean win,

0:20:47.400 --> 0:20:49.879
<v Speaker 1>you know, he could have really pushed aside other people

0:20:50.040 --> 0:20:53.119
<v Speaker 1>in the field and set an emerging narrative that the

0:20:53.160 --> 0:20:56.880
<v Speaker 1>Democratic race is taking a big shift to the left instead.

0:20:57.200 --> 0:21:00.320
<v Speaker 1>It's still not clear exactly who won a functional it

0:21:00.440 --> 0:21:03.159
<v Speaker 1>was a tie, but because there weren't clear results, it

0:21:03.200 --> 0:21:06.320
<v Speaker 1>also didn't force out some of the weaker candidates who underperformed,

0:21:06.359 --> 0:21:09.440
<v Speaker 1>like Amy Klobascher, Joe Biden Well and Josh I want

0:21:09.440 --> 0:21:12.080
<v Speaker 1>to take you back to the screw up itself because

0:21:12.480 --> 0:21:16.720
<v Speaker 1>you documented an effort by the Democratic Party last year

0:21:16.880 --> 0:21:21.640
<v Speaker 1>to really engage in a much more sophisticated technical, high

0:21:21.720 --> 0:21:25.199
<v Speaker 1>tech way that was underneath all of this tell us

0:21:25.240 --> 0:21:29.480
<v Speaker 1>about that. Well, you know, basically both parties are looking

0:21:29.520 --> 0:21:32.359
<v Speaker 1>to modernize and Democrats have invested a lot of money

0:21:32.440 --> 0:21:35.840
<v Speaker 1>and trying to improve their technology. The the breakdown in

0:21:35.880 --> 0:21:39.240
<v Speaker 1>the caucus process stem from an app, uh and I

0:21:39.280 --> 0:21:43.000
<v Speaker 1>got an exclusive interview with the CEO of Shadow Inc.

0:21:43.119 --> 0:21:46.280
<v Speaker 1>Which is the company that built the faulty app, and

0:21:46.320 --> 0:21:49.960
<v Speaker 1>got him to explain to us essentially what happened on

0:21:50.000 --> 0:21:52.920
<v Speaker 1>this nightmare caucus day, how it broke down, and where

0:21:52.960 --> 0:21:56.680
<v Speaker 1>that left Democrats. But where it left Democrats is looking

0:21:56.800 --> 0:21:59.960
<v Speaker 1>very badly. I mean, the process failed in the fact

0:22:00.000 --> 0:22:02.920
<v Speaker 1>act that they can't run a caucus when they're trying

0:22:02.920 --> 0:22:04.879
<v Speaker 1>to make an argument that they should be given the

0:22:04.920 --> 0:22:08.000
<v Speaker 1>reins to the country and Alice, Donald Trump isn't a

0:22:08.000 --> 0:22:10.560
<v Speaker 1>good look for Democrats and as I said, does nothing

0:22:10.640 --> 0:22:13.840
<v Speaker 1>to clarify who the eventual nominee could be. We might

0:22:13.880 --> 0:22:17.440
<v Speaker 1>even be headed for a contested convention, which would be

0:22:18.000 --> 0:22:21.800
<v Speaker 1>unprecedented in modern American politics. And that's Josh Green always

0:22:21.800 --> 0:22:24.159
<v Speaker 1>a treat to catch up with him. He is exactly

0:22:24.160 --> 0:22:27.960
<v Speaker 1>who we wanted on the ground in Iowa, especially when

0:22:28.000 --> 0:22:30.480
<v Speaker 1>things went awry, and you were the first to really

0:22:30.560 --> 0:22:34.480
<v Speaker 1>connect the dots, and he certainly connected the dots while

0:22:34.520 --> 0:22:37.520
<v Speaker 1>he was out there, because this was meant to be

0:22:37.640 --> 0:22:42.600
<v Speaker 1>this amazing evolution, almost revolution in the Democratic Party using

0:22:42.640 --> 0:22:45.640
<v Speaker 1>technology in a way that the Trump campaign did back

0:22:45.680 --> 0:22:49.480
<v Speaker 1>in twos sixteen to really take this process to the

0:22:49.480 --> 0:22:52.479
<v Speaker 1>next level, and it went exactly the other direction. Think

0:22:52.520 --> 0:22:55.320
<v Speaker 1>about the conversations we've had this week Um talking about

0:22:55.400 --> 0:22:59.359
<v Speaker 1>Silicon Valley, how they are considered certainly UM big supporters

0:22:59.400 --> 0:23:01.360
<v Speaker 1>of course of the Democratic Party. So you would think

0:23:01.359 --> 0:23:03.800
<v Speaker 1>the Democratic Party would have the latest and greatest when

0:23:03.840 --> 0:23:06.960
<v Speaker 1>it comes to technology, and yet to see this debacle

0:23:07.040 --> 0:23:09.440
<v Speaker 1>play out in the Iowa caucus is um, just kind

0:23:09.440 --> 0:23:11.199
<v Speaker 1>of blows your mind. And I feel like it was

0:23:11.240 --> 0:23:12.800
<v Speaker 1>one of these things that over the course of the

0:23:12.840 --> 0:23:15.320
<v Speaker 1>week we kept waiting. It's like, Okay, are the results

0:23:15.320 --> 0:23:17.199
<v Speaker 1>out yet? Are they out yet? I mean I was

0:23:17.240 --> 0:23:19.560
<v Speaker 1>reading something that said some people just had to put

0:23:19.560 --> 0:23:22.120
<v Speaker 1>it in the mail, you know. So it goes from

0:23:22.200 --> 0:23:26.800
<v Speaker 1>basically relatively low tech to potentially high tech to the

0:23:26.840 --> 0:23:30.080
<v Speaker 1>lowest of low tech, and candidly it robbed. As you

0:23:30.160 --> 0:23:33.720
<v Speaker 1>heard Josh say, a lot of the potential front runners

0:23:33.760 --> 0:23:36.840
<v Speaker 1>from a fundraising boost and any sort of momentum going

0:23:36.880 --> 0:23:38.639
<v Speaker 1>into New Hampshire. I love in his story and I

0:23:38.680 --> 0:23:40.919
<v Speaker 1>think this is just a really kind of smart bottom

0:23:40.960 --> 0:23:43.520
<v Speaker 1>line on what he wrote. Josh wrote. He says a

0:23:43.520 --> 0:23:45.679
<v Speaker 1>full year of campaigning has done nothing to settle the

0:23:45.720 --> 0:23:48.119
<v Speaker 1>central debate within the party between those who believe a

0:23:48.200 --> 0:23:51.720
<v Speaker 1>nominee muste left word to excite and attract new voters,

0:23:52.000 --> 0:23:54.240
<v Speaker 1>and those who believe that such a course would guarantee

0:23:54.240 --> 0:23:56.800
<v Speaker 1>President Trump. Another term I was neck and neck finished

0:23:56.840 --> 0:23:59.879
<v Speaker 1>between budaj the moderate and Sanders the radical is the

0:24:00.000 --> 0:24:03.040
<v Speaker 1>parties can nundrum uh that you know has come to

0:24:03.119 --> 0:24:05.679
<v Speaker 1>life and right, the party still has not kind of

0:24:05.720 --> 0:24:08.479
<v Speaker 1>come behind who they need to be going forward to

0:24:08.520 --> 0:24:11.159
<v Speaker 1>beat the president. Well, and you couldn't have predicted worst

0:24:11.200 --> 0:24:14.600
<v Speaker 1>timings in and you couldn't have predicted worst timing in

0:24:14.640 --> 0:24:16.520
<v Speaker 1>many way for the Democrats. It comes on a week

0:24:16.560 --> 0:24:19.680
<v Speaker 1>where the president is acquitted. The President gives his State

0:24:19.680 --> 0:24:22.040
<v Speaker 1>of the Union address, which for a president in a

0:24:22.080 --> 0:24:24.880
<v Speaker 1>re election year is really a campaign speech. And check

0:24:24.880 --> 0:24:26.960
<v Speaker 1>out the polls, he's more popular than ever. Right, so

0:24:27.160 --> 0:24:29.159
<v Speaker 1>it really has come together, certainly for the President and

0:24:29.160 --> 0:24:32.000
<v Speaker 1>the Republicans this week, and not so for the Democrats.

0:24:32.000 --> 0:24:34.720
<v Speaker 1>Will see what happens going forward, right, New Hampshire next,

0:24:34.800 --> 0:24:38.600
<v Speaker 1>then on to Nevada and then South Carolina. So we'll see,

0:24:38.640 --> 0:24:41.640
<v Speaker 1>as you say, where this goes and how far reaching

0:24:41.920 --> 0:24:45.080
<v Speaker 1>the implications of this debacle in Iowa are. So don

0:24:45.119 --> 0:24:46.960
<v Speaker 1>to check out Pursuits. The editor Pursuits is with us

0:24:47.040 --> 0:24:49.800
<v Speaker 1>Chris Rouser, and the open to pursuits this week has

0:24:49.840 --> 0:24:52.000
<v Speaker 1>to do with bonuses, and we cover bonuses a lot

0:24:52.119 --> 0:24:57.320
<v Speaker 1>right here, most read stories on the terminal they are

0:24:57.400 --> 0:24:59.720
<v Speaker 1>the pursuits has their own unique twist on it. They do.

0:24:59.840 --> 0:25:01.680
<v Speaker 1>I like it. So where did you go with this?

0:25:02.000 --> 0:25:03.679
<v Speaker 1>So you know some of the coverage that we've been

0:25:03.720 --> 0:25:06.280
<v Speaker 1>doing about bonuses, is that they're flat this year, or

0:25:06.359 --> 0:25:10.120
<v Speaker 1>that bonuses reflect less individual performance and more company wide performance,

0:25:10.160 --> 0:25:13.080
<v Speaker 1>so you might not be getting this crazy surprise. Um.

0:25:13.160 --> 0:25:15.080
<v Speaker 1>So since you know the end of what we used

0:25:15.080 --> 0:25:18.399
<v Speaker 1>to think of the bonus that might be coming, we thought, okay,

0:25:18.440 --> 0:25:21.479
<v Speaker 1>you should take your bonus and you should buy it.

0:25:21.680 --> 0:25:23.960
<v Speaker 1>You should spend it on something that will appreciate. So

0:25:24.040 --> 0:25:26.280
<v Speaker 1>you know, your bonus is an appreciation of yourself. You

0:25:26.280 --> 0:25:28.720
<v Speaker 1>should get something that will appreciate in the world. So

0:25:28.840 --> 0:25:30.840
<v Speaker 1>spend it well. Spend it well something that will be

0:25:30.880 --> 0:25:34.000
<v Speaker 1>worth more in the future, either worth more with money,

0:25:34.320 --> 0:25:37.159
<v Speaker 1>or worth more in your life or in culture or

0:25:37.200 --> 0:25:39.880
<v Speaker 1>in helping people right exactly. And it's not a boring list.

0:25:39.960 --> 0:25:41.919
<v Speaker 1>It's really a mixture that you guys have come up with.

0:25:41.960 --> 0:25:43.960
<v Speaker 1>It's really a fun list. Yeah, so we wanted to

0:25:44.000 --> 0:25:45.640
<v Speaker 1>have a lot of different things. You know, you don't

0:25:45.640 --> 0:25:47.719
<v Speaker 1>have to buy the specific piece of property that we

0:25:47.760 --> 0:25:51.560
<v Speaker 1>recommend up state, but you know, thinking about buying, Yeah,

0:25:51.560 --> 0:25:53.120
<v Speaker 1>it does look nice. We have a farm up state,

0:25:53.240 --> 0:25:55.480
<v Speaker 1>like a working farms you actually maybe like make money

0:25:55.480 --> 0:25:57.680
<v Speaker 1>off of for three million dollars up in the Hudson

0:25:57.760 --> 0:26:01.520
<v Speaker 1>Valley Acres that's that's a lot that's maybe too much

0:26:01.600 --> 0:26:05.600
<v Speaker 1>land for me, but then have people for that exactly. Um.

0:26:05.680 --> 0:26:08.600
<v Speaker 1>But you know, you can buy a pair of limited

0:26:08.680 --> 0:26:11.359
<v Speaker 1>edition Nike Airmax sneakers for a D twenty dollars and

0:26:11.400 --> 0:26:14.240
<v Speaker 1>those actually rate go up in value. A Chanelle boy

0:26:14.320 --> 0:26:17.080
<v Speaker 1>bag can go up in value seventy percent. You know,

0:26:17.080 --> 0:26:19.080
<v Speaker 1>you can buy a piece of art. You can buy

0:26:19.080 --> 0:26:20.720
<v Speaker 1>a nice knife for your kitchen so you never have

0:26:20.760 --> 0:26:22.639
<v Speaker 1>to buy a knife again. All these different things are

0:26:22.680 --> 0:26:24.800
<v Speaker 1>things that become more valuable over time. Well and talk

0:26:24.840 --> 0:26:27.399
<v Speaker 1>about some of the investments as it were, and they

0:26:27.440 --> 0:26:30.720
<v Speaker 1>appreciate the appreciation. I should say that comes from like

0:26:31.000 --> 0:26:33.280
<v Speaker 1>a museum membership, you know, like those sorts of things

0:26:33.320 --> 0:26:35.760
<v Speaker 1>that was intriguing to me. Yeah, so, um, there's a

0:26:35.920 --> 0:26:38.840
<v Speaker 1>there's different tier memberships that than the Metropolitan Museum of

0:26:38.880 --> 0:26:40.679
<v Speaker 1>Art here in New York, and sometimes they give you

0:26:40.760 --> 0:26:43.160
<v Speaker 1>access to early openings so you don't have to wait

0:26:43.160 --> 0:26:45.280
<v Speaker 1>in line for all those crazy shows, or you know,

0:26:45.320 --> 0:26:47.679
<v Speaker 1>you have special access to curators who walk around and

0:26:47.720 --> 0:26:50.000
<v Speaker 1>teach you about the art that you're seeing in the

0:26:50.000 --> 0:26:52.440
<v Speaker 1>background of it, and then you can use that information

0:26:52.480 --> 0:26:54.560
<v Speaker 1>to impress people at a cocktail party, you can use

0:26:54.560 --> 0:26:56.800
<v Speaker 1>it to invest in art yourself. That that's like useful

0:26:56.840 --> 0:26:58.840
<v Speaker 1>information that people don't always think about. Well you do,

0:26:58.920 --> 0:27:00.680
<v Speaker 1>and you kind of take that to another level because

0:27:00.760 --> 0:27:02.920
<v Speaker 1>take that art appreciation and you can actually buy a

0:27:02.960 --> 0:27:05.040
<v Speaker 1>piece of art like a Hockney, Right, Yeah, exactly, like

0:27:05.119 --> 0:27:07.520
<v Speaker 1>Hockney has got has got a super hot market right now,

0:27:07.520 --> 0:27:09.280
<v Speaker 1>there's a lot of stuff coming up to auction, really

0:27:09.480 --> 0:27:13.000
<v Speaker 1>stuff that's beautiful to look at and vibrant, interesting, um,

0:27:13.040 --> 0:27:15.680
<v Speaker 1>and you know he's a person that the market is

0:27:15.680 --> 0:27:17.520
<v Speaker 1>just going up and up. Right. You also touch on

0:27:17.880 --> 0:27:21.640
<v Speaker 1>essentially what's almost the next level of eco tourism in

0:27:21.640 --> 0:27:24.800
<v Speaker 1>in some ways where you're seeing some beautiful things but

0:27:24.880 --> 0:27:28.200
<v Speaker 1>then contributing some work and then in some way sort

0:27:28.200 --> 0:27:30.359
<v Speaker 1>of paying it forward by paying for somebody else to

0:27:30.400 --> 0:27:33.480
<v Speaker 1>go on something of an excursion. Yeah. So a company

0:27:33.480 --> 0:27:35.679
<v Speaker 1>that we love is called Elevate Destinations, and when you

0:27:35.720 --> 0:27:37.919
<v Speaker 1>go on a trip, you can actually help them do

0:27:38.040 --> 0:27:41.359
<v Speaker 1>research about elephants, uh, and they invest in sort of

0:27:41.400 --> 0:27:44.600
<v Speaker 1>improving the relationship between humans and elephants. Can most trips

0:27:44.640 --> 0:27:47.399
<v Speaker 1>where you interact with elephants are actually not good for

0:27:47.440 --> 0:27:49.600
<v Speaker 1>the elephant elephants. So like this is something people need

0:27:49.640 --> 0:27:52.080
<v Speaker 1>to learn about. And then also that company gives money

0:27:52.119 --> 0:27:54.719
<v Speaker 1>to kids to visit local cultural sites in the region,

0:27:54.760 --> 0:27:56.600
<v Speaker 1>which is which is just paying it forward in a

0:27:56.640 --> 0:27:58.320
<v Speaker 1>way where you're not even there. I have to say

0:27:58.400 --> 0:27:59.679
<v Speaker 1>one of the things that really jumped out for me.

0:27:59.720 --> 0:28:02.200
<v Speaker 1>I love animals is um the one about helping out

0:28:02.240 --> 0:28:05.199
<v Speaker 1>pets in as at Puerto Rico specifically. I love that

0:28:05.240 --> 0:28:06.919
<v Speaker 1>idea because there's a lot of animals that were hit

0:28:07.000 --> 0:28:09.520
<v Speaker 1>by the storms they are the hurricanes. For four dollars,

0:28:09.560 --> 0:28:11.560
<v Speaker 1>you can adopt a pet and as we say, your

0:28:11.920 --> 0:28:15.040
<v Speaker 1>your heart will grow more than you ever thought possible. Um.

0:28:15.080 --> 0:28:17.280
<v Speaker 1>All right, Oh wait, you have that one really good one.

0:28:17.400 --> 0:28:22.720
<v Speaker 1>The LiPo sculpting for guys. Yeah, yeah, invested you can.

0:28:22.800 --> 0:28:24.080
<v Speaker 1>You can do it on your body, you can do

0:28:24.080 --> 0:28:26.040
<v Speaker 1>it on your face, actually around your mouth. This is

0:28:26.160 --> 0:28:27.960
<v Speaker 1>Dr Ryan nine seen in New York, who is one

0:28:28.000 --> 0:28:30.760
<v Speaker 1>of our favorites. Plastic surgeon always has like the new

0:28:30.800 --> 0:28:33.400
<v Speaker 1>hot thing, and this is one of his Renuvian Yeah,

0:28:33.400 --> 0:28:36.680
<v Speaker 1>that's what it's called. Just just adopted or adopted. Maybe

0:28:36.720 --> 0:28:38.760
<v Speaker 1>we've already had it done and you just didn't notice.

0:28:38.840 --> 0:28:43.560
<v Speaker 1>How good. That's the best kind of vacation. Little healing

0:28:43.600 --> 0:28:46.080
<v Speaker 1>there that wasn't actually adopting a dog in Puerto Rico.

0:28:46.160 --> 0:28:48.160
<v Speaker 1>Well maybe not a just being a dog, but maybe

0:28:48.400 --> 0:28:51.240
<v Speaker 1>adopting a title. We love this story. Tell us about

0:28:51.280 --> 0:28:54.280
<v Speaker 1>this one's amazing. So Bennetta Kamal in Germany, it's one

0:28:54.280 --> 0:28:58.040
<v Speaker 1>of our favorite writers. You guys know him. He pitched

0:28:58.040 --> 0:29:00.080
<v Speaker 1>this story about how in Germany and also in some

0:29:00.120 --> 0:29:02.720
<v Speaker 1>other countries in Europe, you can actually buy a title.

0:29:02.960 --> 0:29:05.120
<v Speaker 1>So by your way into the aristocracy. In the way

0:29:05.160 --> 0:29:07.480
<v Speaker 1>that you do it in Germany is you get somebody

0:29:07.520 --> 0:29:10.640
<v Speaker 1>like a princess or a countest to adopt you as

0:29:10.640 --> 0:29:13.200
<v Speaker 1>an adult, you become their child. And okay, can I

0:29:13.240 --> 0:29:16.840
<v Speaker 1>just sayd radio they can't see Jason's face. Really, it's

0:29:16.960 --> 0:29:21.280
<v Speaker 1>just amazing. So, and it's a thing, you know, can

0:29:21.320 --> 0:29:24.880
<v Speaker 1>cost eighty thousand euro to become a count it can

0:29:24.920 --> 0:29:27.480
<v Speaker 1>cost up to eight hundred thousand euro or way more

0:29:27.560 --> 0:29:30.720
<v Speaker 1>to become a prince or a princess. Different titles obviously, Yeah,

0:29:30.960 --> 0:29:32.920
<v Speaker 1>so like and there's you know, there's there's a lot

0:29:32.960 --> 0:29:35.120
<v Speaker 1>of aristocracy in Germany, which is why this is a

0:29:35.120 --> 0:29:37.320
<v Speaker 1>little bit more common there, and people who do it

0:29:37.440 --> 0:29:39.600
<v Speaker 1>report that it actually makes a difference in the way

0:29:39.600 --> 0:29:42.959
<v Speaker 1>they go through life. So the Van whatever Habsburg family

0:29:43.360 --> 0:29:46.240
<v Speaker 1>that also finds out that a crazy aunt like adopted

0:29:46.320 --> 0:29:48.800
<v Speaker 1>somebody and gave them a title. They have no say

0:29:48.800 --> 0:29:50.880
<v Speaker 1>in any of this. Yeah, So people try to protest

0:29:50.920 --> 0:29:53.080
<v Speaker 1>it because they don't they don't like to dilute sort

0:29:53.080 --> 0:29:55.840
<v Speaker 1>of the value of their name. But there's not really

0:29:55.920 --> 0:29:57.760
<v Speaker 1>if you're legally adopting somebody, there's nothing that you can

0:29:57.800 --> 0:30:00.520
<v Speaker 1>actually do about it. So they you know, there's Jansa

0:30:00.600 --> 0:30:04.880
<v Speaker 1>go Boer's husband, Prince Frederick bought his title because he

0:30:05.080 --> 0:30:07.160
<v Speaker 1>got a princess to adopt him, and then he's passed

0:30:07.160 --> 0:30:08.680
<v Speaker 1>it on to a bunch of people. A brothel owner,

0:30:08.920 --> 0:30:11.560
<v Speaker 1>you know, all these someone who wants a bunch of gym's. Yeah, Like,

0:30:12.040 --> 0:30:14.200
<v Speaker 1>I know, I love the I love the detail about

0:30:14.200 --> 0:30:18.040
<v Speaker 1>like the guy who owns Killer Sports and parades around

0:30:18.040 --> 0:30:20.720
<v Speaker 1>I'm reading for Benny's story here parades around in tasseled

0:30:20.760 --> 0:30:24.280
<v Speaker 1>military uniform. Yeah, it's incredible. You know, most people don't know.

0:30:24.360 --> 0:30:25.760
<v Speaker 1>And if you're in Germany, if you have a van

0:30:25.840 --> 0:30:27.640
<v Speaker 1>on your name, people treat you differently. Right, you go

0:30:27.680 --> 0:30:29.800
<v Speaker 1>to restaurants and it helps you go bank loan. We

0:30:29.880 --> 0:30:32.720
<v Speaker 1>hear so like it really actually does change these people.

0:30:32.760 --> 0:30:35.000
<v Speaker 1>We hear that James Charmy, who writes for Pursuits, also

0:30:35.040 --> 0:30:39.320
<v Speaker 1>has a title. But that's all right. So if you're

0:30:39.360 --> 0:30:43.640
<v Speaker 1>not wearing military tassels, maybe you're wearing a brooch, emphasis

0:30:43.760 --> 0:30:47.560
<v Speaker 1>on bro bro We're trying to make it a thing.

0:30:48.440 --> 0:30:50.160
<v Speaker 1>Which fun did you guys have in the news room

0:30:50.200 --> 0:30:51.760
<v Speaker 1>with this one? This was great and you know, we

0:30:51.840 --> 0:30:53.920
<v Speaker 1>did a lot. You know this, we did the story

0:30:53.960 --> 0:30:56.160
<v Speaker 1>because we've seen this a lot. So man, especially on

0:30:56.200 --> 0:31:00.080
<v Speaker 1>the Red Carpet in Hollywood, are wearing jewelry on or

0:31:00.120 --> 0:31:03.880
<v Speaker 1>lapel's lapel pin. Jason Momoa had this great Art Deco

0:31:04.720 --> 0:31:07.720
<v Speaker 1>piece when he was at the Golden Globes recently. Um

0:31:07.760 --> 0:31:09.680
<v Speaker 1>and you know Stilas when he was actually wearing his

0:31:09.800 --> 0:31:14.520
<v Speaker 1>jacket and wasn't sleeveless. That's amazing. They can kind of

0:31:14.520 --> 0:31:16.760
<v Speaker 1>wear anything. And so but we've seen it out and

0:31:16.840 --> 0:31:18.280
<v Speaker 1>here in New York too. I was at a party

0:31:18.280 --> 0:31:19.840
<v Speaker 1>at Sacks last night and I saw a bunch of

0:31:19.880 --> 0:31:22.840
<v Speaker 1>men wearing a pretty like blingy jewelry on their lapels.

0:31:22.880 --> 0:31:25.440
<v Speaker 1>And it's it's just another way for you know, jewelry

0:31:25.440 --> 0:31:28.440
<v Speaker 1>companies to sell and they've really been struggling or trying

0:31:28.480 --> 0:31:30.400
<v Speaker 1>to find ways to open this market up to men.

0:31:30.400 --> 0:31:32.960
<v Speaker 1>Tiffany just launched a men's jewelry collection and it was

0:31:33.000 --> 0:31:35.920
<v Speaker 1>trying to be sort of really masculine, was like jeweled

0:31:36.000 --> 0:31:39.440
<v Speaker 1>dog tags and things. But some companies are just saying, no,

0:31:39.520 --> 0:31:41.680
<v Speaker 1>we just want like some fancy jewelry and we just

0:31:41.680 --> 0:31:44.520
<v Speaker 1>want to I mean, because the fact matter is is

0:31:44.600 --> 0:31:47.600
<v Speaker 1>and we've talked about this visa these the watches before.

0:31:47.680 --> 0:31:51.240
<v Speaker 1>I mean, it is difficult, sorry, smallest violin for men

0:31:51.360 --> 0:31:54.600
<v Speaker 1>to accessorize in a lot of ways. It's the best

0:31:54.600 --> 0:31:56.960
<v Speaker 1>you can do is like wear some bunky socks. You know,

0:31:57.080 --> 0:31:59.600
<v Speaker 1>there's just not a lot you can do. I know

0:31:59.640 --> 0:32:02.480
<v Speaker 1>it's horrible, but you could also get a really cool watch.

0:32:02.680 --> 0:32:04.360
<v Speaker 1>You cover that as well. Talk to us about these

0:32:04.360 --> 0:32:08.320
<v Speaker 1>perpetual calendar watches. I love perpetual calendar watches. I do

0:32:08.480 --> 0:32:12.080
<v Speaker 1>love all watches. I absolutely cannot afford a perpetual calendar watches.

0:32:12.160 --> 0:32:15.880
<v Speaker 1>But these are watches that, um, they give you the day,

0:32:16.240 --> 0:32:19.200
<v Speaker 1>the month, sometimes the week of the year, the year,

0:32:19.560 --> 0:32:22.440
<v Speaker 1>and they don't screw up on leap here so like

0:32:22.560 --> 0:32:26.960
<v Speaker 1>they ever well in that were as humanity we're gonna

0:32:27.360 --> 0:32:29.880
<v Speaker 1>screw up the Gregorian calendar a little bit to get climate,

0:32:32.400 --> 0:32:35.240
<v Speaker 1>but until then, these watches are totally accurate. Most of

0:32:35.280 --> 0:32:37.040
<v Speaker 1>them are self winding, so you wear it around, it

0:32:37.080 --> 0:32:39.840
<v Speaker 1>winds itself and it's just perfectly time for such a

0:32:39.880 --> 0:32:42.640
<v Speaker 1>long time. And because it's so complicated to do that,

0:32:42.840 --> 0:32:44.840
<v Speaker 1>they're very expensive. The cheapest one that we have is

0:32:44.880 --> 0:32:47.720
<v Speaker 1>an IWC, which is twenty eight dollars, and then we

0:32:47.760 --> 0:32:50.080
<v Speaker 1>have ones that go up to eight hundred thousand. Al Right,

0:32:50.240 --> 0:32:52.640
<v Speaker 1>my phone, my phone, I mean a thousand dollars. Your

0:32:52.640 --> 0:32:58.400
<v Speaker 1>phone is never wrongs, well kind of, I guess I

0:32:58.440 --> 0:33:02.840
<v Speaker 1>have to ask you about I would dub the anti Castanza.

0:33:03.320 --> 0:33:05.760
<v Speaker 1>I'm very big into this wallet. I have to say

0:33:05.800 --> 0:33:08.760
<v Speaker 1>I thought a lot about this because I my wallet

0:33:08.760 --> 0:33:11.719
<v Speaker 1>got a little two castanza is way too fat, and

0:33:11.760 --> 0:33:13.960
<v Speaker 1>I just sort of paired it back. It is hard

0:33:14.080 --> 0:33:16.520
<v Speaker 1>to find like the right one though, the right sort

0:33:16.520 --> 0:33:18.320
<v Speaker 1>of thin wall with my husban's paired down to like

0:33:18.360 --> 0:33:20.640
<v Speaker 1>something very tiny for just his cards and just RelA.

0:33:20.920 --> 0:33:23.400
<v Speaker 1>Often you have to when you wear a small wallet,

0:33:23.400 --> 0:33:25.080
<v Speaker 1>like a bill fold style wall. Often you have to

0:33:25.120 --> 0:33:26.800
<v Speaker 1>have a money clip too, because you can't fit a

0:33:26.800 --> 0:33:28.200
<v Speaker 1>lot of bills in there, so you put your money

0:33:28.200 --> 0:33:30.600
<v Speaker 1>in your front pocket. But if you wear this slim

0:33:30.680 --> 0:33:32.880
<v Speaker 1>kind of bill fold style wallet, doesn't screw up your back.

0:33:33.040 --> 0:33:35.920
<v Speaker 1>Like people don't realize that they're getting sciatica or whatever

0:33:36.080 --> 0:33:38.560
<v Speaker 1>that is because they're sitting on their wallet. And um,

0:33:38.600 --> 0:33:41.440
<v Speaker 1>so we have this beautiful, very very soft, like unbelievably

0:33:41.480 --> 0:33:43.880
<v Speaker 1>soft one from the way they two undred and sixty

0:33:43.880 --> 0:33:46.880
<v Speaker 1>five dollars. It's based on their puzzle bag which women

0:33:46.920 --> 0:33:50.600
<v Speaker 1>carry and I just fell in love yeah, or other

0:33:50.600 --> 0:33:52.560
<v Speaker 1>people doing it, like I feel like the brands like

0:33:52.600 --> 0:33:55.320
<v Speaker 1>Coach and so stuff with him. I have a mont

0:33:55.320 --> 0:33:57.959
<v Speaker 1>Blanc one that I really love. Um well, Shinola does

0:33:58.000 --> 0:34:00.600
<v Speaker 1>a really nice one too, because in their sort of

0:34:00.680 --> 0:34:02.560
<v Speaker 1>leather collections, right yeah, and there you know, they can

0:34:02.560 --> 0:34:03.760
<v Speaker 1>be kind of boring. The one of the thing I

0:34:03.840 --> 0:34:05.800
<v Speaker 1>like about the Law one is it's not of colors.

0:34:05.880 --> 0:34:08.480
<v Speaker 1>It's kind of interesting. So people, I got my husband

0:34:08.520 --> 0:34:10.560
<v Speaker 1>one that has a hedgehog painted on it, like people,

0:34:10.680 --> 0:34:14.920
<v Speaker 1>just um, that's Chris Rouse or the editor of the

0:34:14.920 --> 0:34:17.399
<v Speaker 1>pursuit section. I had so much fun with this. First

0:34:17.400 --> 0:34:19.920
<v Speaker 1>of all, of course, the opener talking about how to

0:34:20.000 --> 0:34:22.680
<v Speaker 1>be smarter basically with your bonus dollars because they're not

0:34:22.719 --> 0:34:24.560
<v Speaker 1>as big as they were before. But come on, let's

0:34:24.560 --> 0:34:26.360
<v Speaker 1>get right to it. Don't you want to buy a title?

0:34:26.400 --> 0:34:28.959
<v Speaker 1>Don't you want to be Prince Kelly? Don't you think

0:34:29.000 --> 0:34:31.440
<v Speaker 1>that people would pay even more attention to our show

0:34:31.600 --> 0:34:34.840
<v Speaker 1>if it was Lady von Masser and Baron von Kelly?

0:34:35.000 --> 0:34:37.640
<v Speaker 1>Oh my god, totally it would. It would take us

0:34:37.640 --> 0:34:38.960
<v Speaker 1>to a whole new level. I think we need to

0:34:38.960 --> 0:34:41.279
<v Speaker 1>look into that working on that, haven't you. I just

0:34:41.320 --> 0:34:45.520
<v Speaker 1>came to my mind. It's just clever. Um, it's a

0:34:45.560 --> 0:34:48.640
<v Speaker 1>fun thing. I can expense them. It would be really

0:34:48.640 --> 0:34:52.200
<v Speaker 1>good for business. Jason about this eighty dollars to become

0:34:52.239 --> 0:34:55.200
<v Speaker 1>a prince? And also you got adopted or Barren? Can

0:34:55.200 --> 0:34:57.440
<v Speaker 1>you imagine explaining that one to Debbie Kelly? That is

0:34:57.520 --> 0:35:00.319
<v Speaker 1>so nuts. Anyway, it's a fun read. You must check

0:35:00.360 --> 0:35:02.720
<v Speaker 1>it out. It's something to talk about over the weekend

0:35:02.719 --> 0:35:05.400
<v Speaker 1>with your friends and then for you guys out there

0:35:05.400 --> 0:35:09.560
<v Speaker 1>by broach broach, emphasis on the brow. First, we want

0:35:09.600 --> 0:35:12.040
<v Speaker 1>to start with, of course, the coronavirus still the biggest

0:35:12.040 --> 0:35:15.320
<v Speaker 1>global story. It is the cover of Business Week magazine

0:35:15.360 --> 0:35:18.240
<v Speaker 1>this week. Nobelle Laurid, Paul Krugman stop by our daily

0:35:18.280 --> 0:35:21.799
<v Speaker 1>show this week to talk about the virus, specifically his

0:35:21.920 --> 0:35:26.040
<v Speaker 1>thoughts on what's going on in China and beyond those borders. So, Paul,

0:35:26.320 --> 0:35:29.480
<v Speaker 1>from an economic perspective, from a market perspective, the market

0:35:29.560 --> 0:35:31.920
<v Speaker 1>still seems to be trying to figure out. But you

0:35:32.040 --> 0:35:36.480
<v Speaker 1>mentioned this new world that we're living in, this value supplied,

0:35:36.760 --> 0:35:38.600
<v Speaker 1>value based supply chain. I think is what is what

0:35:38.640 --> 0:35:42.360
<v Speaker 1>you said, help us understand the economic implications here? Okay,

0:35:42.480 --> 0:35:45.200
<v Speaker 1>so you know I was I got a column because

0:35:45.239 --> 0:35:47.560
<v Speaker 1>Wilbert Ross said something truly bone headed, which is not

0:35:47.600 --> 0:35:49.839
<v Speaker 1>that unusual, but it was a good jumping off point

0:35:49.840 --> 0:35:52.440
<v Speaker 1>where he said, this is great for America, help us

0:35:52.480 --> 0:35:56.040
<v Speaker 1>compete with the Chinese. Uh. And that wouldn't have been

0:35:56.080 --> 0:35:59.440
<v Speaker 1>totally bone headed forty years ago, when you actually did

0:35:59.480 --> 0:36:04.000
<v Speaker 1>have a world where kind of national manufacturing bases competed

0:36:04.040 --> 0:36:06.080
<v Speaker 1>head to head with each other. But now we're in

0:36:06.080 --> 0:36:11.120
<v Speaker 1>this world of these complicated interlinked value chains where um,

0:36:11.160 --> 0:36:13.360
<v Speaker 1>you know they I've got an iPhone in my pocket

0:36:13.440 --> 0:36:16.680
<v Speaker 1>here where was that iPhone made? Well? There the last

0:36:16.719 --> 0:36:20.319
<v Speaker 1>step was China, But in fact that that's the last

0:36:20.320 --> 0:36:22.600
<v Speaker 1>step of a very long and winding chain. And there

0:36:22.600 --> 0:36:24.680
<v Speaker 1>are pieces of it that were made in many places,

0:36:24.719 --> 0:36:28.000
<v Speaker 1>and it's been shipped across multiple borders. Um and in

0:36:28.040 --> 0:36:31.719
<v Speaker 1>that kind of world, anything that disrupts manufacturing anywhere is

0:36:31.719 --> 0:36:36.319
<v Speaker 1>actually going to hurt manufacturing everywhere. And so the coronavirus,

0:36:36.360 --> 0:36:39.279
<v Speaker 1>and that's actually by the rate, most most of the

0:36:39.440 --> 0:36:41.680
<v Speaker 1>evidence says that actually all of the people who have

0:36:41.680 --> 0:36:44.680
<v Speaker 1>actually done evidence said that the Trump trade war has

0:36:44.719 --> 0:36:47.880
<v Speaker 1>actually hurt US manufacturing, not helped it. And the reason

0:36:48.080 --> 0:36:49.920
<v Speaker 1>is because of the value chains. What it did was

0:36:50.120 --> 0:36:53.880
<v Speaker 1>it disrupted that raised the cost of US manufacturers by

0:36:53.960 --> 0:36:57.560
<v Speaker 1>raising the cost of imported inputs. And the coronavirus is

0:36:57.640 --> 0:37:00.719
<v Speaker 1>kind of like the Trump trade war on on steroid. Uh.

0:37:00.760 --> 0:37:02.560
<v Speaker 1>If it turns out to be as serious as we

0:37:02.600 --> 0:37:04.959
<v Speaker 1>fear it might be, it's going to be a really

0:37:04.960 --> 0:37:07.520
<v Speaker 1>pretty nasty thing, even for people who are not at

0:37:07.560 --> 0:37:09.960
<v Speaker 1>all at risk of being infected themselves. I feel like,

0:37:10.040 --> 0:37:11.719
<v Speaker 1>going back to your book, that we're at risk two

0:37:11.840 --> 0:37:14.200
<v Speaker 1>of kind of creating a better future if we have

0:37:14.400 --> 0:37:16.880
<v Speaker 1>folks putting out these ideas that have been you know,

0:37:17.160 --> 0:37:19.920
<v Speaker 1>disproven if you will, and that they don't make sense.

0:37:20.200 --> 0:37:22.840
<v Speaker 1>And we certainly see that among politicians. I do wonder

0:37:23.320 --> 0:37:26.520
<v Speaker 1>do you have faith and maybe the private sector to

0:37:26.600 --> 0:37:29.000
<v Speaker 1>kind of move things along. Elon Musk, for instance, like

0:37:29.120 --> 0:37:31.560
<v Speaker 1>him or not, he has certainly pushed forward the idea

0:37:31.640 --> 0:37:35.080
<v Speaker 1>of an e v UM that many traditional auto automakers

0:37:35.120 --> 0:37:36.880
<v Speaker 1>Paul would have said, it's gonna take much longer to do,

0:37:37.000 --> 0:37:38.600
<v Speaker 1>and I feel like he's moved up that. So do

0:37:38.600 --> 0:37:40.600
<v Speaker 1>you have any faith in kind of the private sector

0:37:40.680 --> 0:37:43.400
<v Speaker 1>moving along some of these ideas well? Sometimes I mean

0:37:43.440 --> 0:37:46.759
<v Speaker 1>the look one of the I do say in arguing

0:37:46.800 --> 0:37:50.279
<v Speaker 1>with zombies, that that the the overwhelming problem, the one

0:37:50.320 --> 0:37:52.680
<v Speaker 1>I have Sometimes I asked, why isn't it? The only

0:37:52.680 --> 0:37:55.759
<v Speaker 1>thing I write about is is climate change um? And

0:37:55.880 --> 0:38:00.480
<v Speaker 1>the private sector has actually set us up to solve problem.

0:38:00.600 --> 0:38:04.719
<v Speaker 1>We've had this incredible technological revolution, and renewable energy and

0:38:04.960 --> 0:38:07.839
<v Speaker 1>electric vehicles is part of that because it means that

0:38:07.880 --> 0:38:10.400
<v Speaker 1>we can electrify a lot of transport as well, and

0:38:10.440 --> 0:38:13.120
<v Speaker 1>we can generate the electricity in ways that don't regenerate

0:38:13.320 --> 0:38:17.120
<v Speaker 1>greenhouse gases, and that that technology is already now. Government

0:38:17.120 --> 0:38:20.120
<v Speaker 1>policy helped. Without some of the investments that took place,

0:38:20.120 --> 0:38:23.480
<v Speaker 1>particularly under the much maligned Obama Stimulus, we green energy

0:38:23.480 --> 0:38:25.440
<v Speaker 1>wouldn't be where it is right now. But the private

0:38:25.480 --> 0:38:29.759
<v Speaker 1>sector also did its part and delivered this great technological stuff.

0:38:29.800 --> 0:38:33.600
<v Speaker 1>The trouble is, first that's sometimes not enough, and sometimes

0:38:33.600 --> 0:38:35.479
<v Speaker 1>the politicians are fighting it. So we have the Trump

0:38:35.520 --> 0:38:38.399
<v Speaker 1>administration trying to force us to burn coal even though

0:38:38.400 --> 0:38:41.440
<v Speaker 1>the private sector really doesn't want the coal anymore. What's

0:38:41.440 --> 0:38:45.200
<v Speaker 1>the best economic lens to look at the Iowa caucus

0:38:45.400 --> 0:38:50.680
<v Speaker 1>and the early Democratic vying for the nomination? Boy, I mean,

0:38:50.800 --> 0:38:54.120
<v Speaker 1>I have by way to zero idea what's going to happen? Uh?

0:38:54.160 --> 0:38:57.560
<v Speaker 1>And the but the caucus is it's a you know,

0:38:57.840 --> 0:39:02.799
<v Speaker 1>it's a deeply unrepresentative state and a deeply peculiar If

0:39:02.840 --> 0:39:05.560
<v Speaker 1>somebody want to said that caucus is an artisanal primary, right,

0:39:05.600 --> 0:39:08.520
<v Speaker 1>it's a it's it's a really bad way to judge

0:39:08.520 --> 0:39:12.719
<v Speaker 1>what voters actually want, and with a highly unrepresentative set

0:39:12.719 --> 0:39:15.440
<v Speaker 1>of voters. So this is a this is really bad,

0:39:15.880 --> 0:39:18.279
<v Speaker 1>God knows. I mean, it's but let me tell you

0:39:18.320 --> 0:39:23.080
<v Speaker 1>it might be decisive for the nomination, particularly Biden wins

0:39:23.360 --> 0:39:26.680
<v Speaker 1>that he may that may be a kind of it. Uh,

0:39:26.680 --> 0:39:29.560
<v Speaker 1>But if he doesn't, then probably slog on for quite

0:39:29.560 --> 0:39:32.080
<v Speaker 1>a while. But my insight is that in terms of

0:39:32.160 --> 0:39:36.360
<v Speaker 1>actual policy it hardly matters which Democrat wins that it

0:39:36.560 --> 0:39:39.680
<v Speaker 1>as long as a Democrat wins the general election. Um

0:39:39.680 --> 0:39:42.200
<v Speaker 1>that Bernie Sanders has a lot of big plans, but

0:39:42.280 --> 0:39:44.040
<v Speaker 1>in reality he would only be able to do part

0:39:44.040 --> 0:39:47.040
<v Speaker 1>of them. And Biden, you know, maybe kind of old guard,

0:39:47.080 --> 0:39:50.160
<v Speaker 1>but he's actually offering a pretty progressive economic program and

0:39:50.200 --> 0:39:51.800
<v Speaker 1>his party would force him to go through with that.

0:39:52.239 --> 0:39:55.000
<v Speaker 1>So the reality is that we're going to get a

0:39:55.080 --> 0:39:58.480
<v Speaker 1>Democrat who in practice would be a what Europeans would

0:39:58.480 --> 0:40:01.879
<v Speaker 1>call a social Democrat, would expand the safety net, raised

0:40:01.920 --> 0:40:04.879
<v Speaker 1>taxes on the rich. And I'm not going to get

0:40:04.880 --> 0:40:08.360
<v Speaker 1>worked up at all about about who ends up, you know,

0:40:08.400 --> 0:40:10.280
<v Speaker 1>in the lead. Well, and one of the zombie ideas

0:40:10.280 --> 0:40:12.319
<v Speaker 1>that you talk about in your book is the myth

0:40:12.360 --> 0:40:15.800
<v Speaker 1>of the socially liberal fiscally conservative vote or so there's

0:40:15.920 --> 0:40:17.960
<v Speaker 1>a lot of things that are very relevant. Well, yeah,

0:40:17.960 --> 0:40:23.160
<v Speaker 1>there are I know some socially liberal fiscally conservative I

0:40:23.200 --> 0:40:26.200
<v Speaker 1>had to actually tend to encounter. Well, I basically encountered

0:40:26.239 --> 0:40:30.560
<v Speaker 1>them in in the breakfast meetings at Bloomberg. Uh. And

0:40:30.600 --> 0:40:34.360
<v Speaker 1>they have an average net worth of maybe a thousand

0:40:34.440 --> 0:40:37.840
<v Speaker 1>times mine at least. Uh. And they all wear gray suits,

0:40:37.880 --> 0:40:41.279
<v Speaker 1>and they are absolutely not there. There's nobody out there.

0:40:41.040 --> 0:40:44.440
<v Speaker 1>They are effectively represent maybe three percent of the electorate.

0:40:44.480 --> 0:40:46.080
<v Speaker 1>We just want to spend a couple more minutes with

0:40:46.080 --> 0:40:49.439
<v Speaker 1>Paul Krugman, because we've got him here obviously teaching now

0:40:49.480 --> 0:40:52.359
<v Speaker 1>at the Graduate Center of the City University of New York.

0:40:52.680 --> 0:40:55.320
<v Speaker 1>And when you came in, Paul, you and Carol were

0:40:55.360 --> 0:40:57.600
<v Speaker 1>talking about an interview she did with you down in Princeton.

0:40:58.000 --> 0:41:01.239
<v Speaker 1>You're now a full on resident of Manhattan. What do

0:41:01.280 --> 0:41:03.520
<v Speaker 1>you make of New York City right now? Oh, you know,

0:41:03.760 --> 0:41:06.560
<v Speaker 1>if if you can afford a place to live, which

0:41:06.560 --> 0:41:09.279
<v Speaker 1>is the hard part. Uh, it's a golden age of

0:41:09.400 --> 0:41:13.880
<v Speaker 1>New York City. I mean, crime is low, the cultural richness,

0:41:14.360 --> 0:41:18.240
<v Speaker 1>whatever your tastes are, is enormous. The food is better

0:41:18.600 --> 0:41:20.640
<v Speaker 1>by far than it was when I was growing up.

0:41:20.719 --> 0:41:23.320
<v Speaker 1>You know, it's it's a um and and life is

0:41:23.360 --> 0:41:26.319
<v Speaker 1>surprisingly easy, uh, you know, and anything you want is

0:41:26.360 --> 0:41:30.560
<v Speaker 1>five minutes away. So uh, no, it's it's I'm a

0:41:30.640 --> 0:41:32.680
<v Speaker 1>huge fan of New York I even love I'm a

0:41:32.719 --> 0:41:35.080
<v Speaker 1>fan of the subway. For all of its problems, it's

0:41:35.120 --> 0:41:38.400
<v Speaker 1>a it's a very efficient means of transport. So no,

0:41:39.440 --> 0:41:42.080
<v Speaker 1>I'm a Uh, you're a bull. I'm a bull. And

0:41:42.120 --> 0:41:44.240
<v Speaker 1>you know I grew up in this on Long Island.

0:41:44.719 --> 0:41:46.920
<v Speaker 1>I always thought that would someday grow up to be

0:41:47.000 --> 0:41:50.280
<v Speaker 1>in a New York intellectual and finally in my sixties,

0:41:50.320 --> 0:41:53.000
<v Speaker 1>I made it. You made it. But you made it,

0:41:53.840 --> 0:41:56.600
<v Speaker 1>which is great. Well, and I do wonder about, um,

0:41:57.000 --> 0:41:59.680
<v Speaker 1>you know, bringing more people and making it more equal

0:41:59.800 --> 0:42:02.239
<v Speaker 1>with in the city. Do you think that's something that

0:42:02.280 --> 0:42:06.040
<v Speaker 1>we can fix, whether it's developers responsibility or whoever. No,

0:42:06.160 --> 0:42:11.240
<v Speaker 1>we definitely need housing. Affordable housing is probably the biggest

0:42:11.280 --> 0:42:12.640
<v Speaker 1>single thing that you can do. I mean, there are

0:42:12.640 --> 0:42:15.240
<v Speaker 1>other things. Universal pre K is great, but we should

0:42:15.280 --> 0:42:17.160
<v Speaker 1>have even more child support and that's something that the

0:42:17.200 --> 0:42:22.560
<v Speaker 1>city can do. But building more housing for regular people, um,

0:42:22.600 --> 0:42:24.400
<v Speaker 1>it's you know, it's a dense city, but there was

0:42:24.680 --> 0:42:26.680
<v Speaker 1>there's in fact still plenty of room for that. And

0:42:26.719 --> 0:42:28.920
<v Speaker 1>that's that's the biggest you know, it's always gonna be

0:42:29.000 --> 0:42:31.319
<v Speaker 1>highly unequal city because it's a place where billionaires want

0:42:31.320 --> 0:42:33.360
<v Speaker 1>to live, right, so there's always gonna be some of

0:42:33.360 --> 0:42:36.520
<v Speaker 1>those ten seconds. Got a favorite part of the neighborhood? Well,

0:42:36.840 --> 0:42:39.680
<v Speaker 1>I mean I because I live on the Upper West

0:42:39.680 --> 0:42:42.680
<v Speaker 1>Side and it's it's you know, it's it's a wonderful place,

0:42:42.920 --> 0:42:46.000
<v Speaker 1>and that's Nobel Laureate Paul Krugman excited to catch up

0:42:46.000 --> 0:42:49.920
<v Speaker 1>with him, especially because this new book arguing with the Zombies, economics, politics,

0:42:50.120 --> 0:42:53.360
<v Speaker 1>and the fight for a better Future, couldn't be more timely.

0:42:54.200 --> 0:42:56.920
<v Speaker 1>So we were down in Miami last week. We were

0:42:56.960 --> 0:42:59.520
<v Speaker 1>there just a few days ahead of the Super Bowl.

0:42:59.520 --> 0:43:03.560
<v Speaker 1>We brought cast from Radio Row they call it, and

0:43:03.719 --> 0:43:06.399
<v Speaker 1>with all sorts of folks, but we also helped host

0:43:06.400 --> 0:43:09.399
<v Speaker 1>an event was called the Bloomberg Power Players Summit. That's right, Jason,

0:43:09.400 --> 0:43:10.840
<v Speaker 1>and we had a chance to have a conversation with

0:43:10.920 --> 0:43:13.760
<v Speaker 1>Kim Pagoula. She's the owner and president of the Buffalo

0:43:13.800 --> 0:43:16.799
<v Speaker 1>Bills also the Buffalo Sabers, so they have she and

0:43:16.840 --> 0:43:19.640
<v Speaker 1>her husband a lot of exposure to the sports industry

0:43:19.800 --> 0:43:20.960
<v Speaker 1>and it was fun to talk to her about a

0:43:20.960 --> 0:43:22.319
<v Speaker 1>lot of things. We did talk a little bit about

0:43:22.320 --> 0:43:25.920
<v Speaker 1>being a woman and what is predominantly a field and

0:43:26.000 --> 0:43:29.920
<v Speaker 1>industry dominating by men, but also about becoming really connected

0:43:29.960 --> 0:43:32.960
<v Speaker 1>with your community where the team is based, right, the

0:43:32.960 --> 0:43:36.239
<v Speaker 1>future of football fan engagement, and her priorities for the

0:43:36.320 --> 0:43:38.480
<v Speaker 1>next decade. One of the questions I want to ask

0:43:38.520 --> 0:43:41.680
<v Speaker 1>you and forgive me. But what's it like being a

0:43:41.800 --> 0:43:47.000
<v Speaker 1>very successful woman in a sport that is so dominated

0:43:47.080 --> 0:43:51.600
<v Speaker 1>by men. It's it's awesome. I'm sorry, isn't really all awesome.

0:43:51.719 --> 0:43:54.560
<v Speaker 1>I'm not trying to make anyone jealous, but um, I

0:43:54.680 --> 0:43:56.759
<v Speaker 1>have the best job in the world, as you know

0:43:56.800 --> 0:44:00.719
<v Speaker 1>what I this is. You know, there's a lot the challenges,

0:44:00.800 --> 0:44:03.480
<v Speaker 1>of course, but I can tell you just I'm having

0:44:03.560 --> 0:44:08.200
<v Speaker 1>so much fun. I've ever any moment though where they're like, oh, Kim,

0:44:08.200 --> 0:44:11.200
<v Speaker 1>what does your husband think about this? Oh? Um no,

0:44:11.440 --> 0:44:14.480
<v Speaker 1>you know what my my um my husband and I

0:44:14.560 --> 0:44:17.880
<v Speaker 1>we're we've been married for about twenty seven years and

0:44:17.960 --> 0:44:19.799
<v Speaker 1>he has been a great partner of mine and I

0:44:19.800 --> 0:44:23.239
<v Speaker 1>remember when he when we talked about the bid coming

0:44:23.239 --> 0:44:26.120
<v Speaker 1>off to buy the bills. He's like him, like, like,

0:44:26.160 --> 0:44:28.399
<v Speaker 1>you gotta get on board because I can't do this

0:44:28.600 --> 0:44:31.600
<v Speaker 1>and you know without without you and I and certainly that. Um.

0:44:31.680 --> 0:44:34.080
<v Speaker 1>So he's always been my biggest supporter and it's been

0:44:34.320 --> 0:44:37.120
<v Speaker 1>very grateful. But then at the same time he's like,

0:44:37.520 --> 0:44:41.359
<v Speaker 1>all right, you go do it. So he'said it's great

0:44:41.400 --> 0:44:43.440
<v Speaker 1>to have the support, but then you realize you're the

0:44:43.440 --> 0:44:46.960
<v Speaker 1>one doing all the work, not always but sometimes times.

0:44:47.000 --> 0:44:49.840
<v Speaker 1>But it's great being an owner. I'm so blessed. I

0:44:49.960 --> 0:44:52.120
<v Speaker 1>love it every day. So what's the big challenge for

0:44:52.160 --> 0:44:55.240
<v Speaker 1>you right now? In in obviously a lot of focus

0:44:55.360 --> 0:44:58.520
<v Speaker 1>this weekend because it is the Super Bowl. It's a

0:44:58.560 --> 0:45:00.839
<v Speaker 1>good time to sort of take off of where you

0:45:00.840 --> 0:45:03.279
<v Speaker 1>are as an owner. What's number one on your list?

0:45:03.360 --> 0:45:07.000
<v Speaker 1>You know, really we would not be here without our players,

0:45:07.040 --> 0:45:09.239
<v Speaker 1>and they get in our fans, and so every year,

0:45:09.280 --> 0:45:12.320
<v Speaker 1>regardless of our our wins our losses, every year is

0:45:12.360 --> 0:45:14.720
<v Speaker 1>a new challenge because you I mean, the forty niners

0:45:14.800 --> 0:45:17.680
<v Speaker 1>were you know, they were almost one of the worst

0:45:17.719 --> 0:45:20.040
<v Speaker 1>teams last year and this year they're in the big game,

0:45:20.360 --> 0:45:22.880
<v Speaker 1>and so every year is different and you can't always

0:45:23.120 --> 0:45:26.080
<v Speaker 1>like count on what you did right or what you

0:45:26.120 --> 0:45:30.280
<v Speaker 1>did wrong. Um, but the just the fan base, UM,

0:45:30.280 --> 0:45:33.279
<v Speaker 1>trying to re engage with them, all the new technology

0:45:33.320 --> 0:45:36.120
<v Speaker 1>that comes through, you got new players, the struggles that

0:45:36.200 --> 0:45:38.640
<v Speaker 1>any business have when you don't know what it is.

0:45:38.920 --> 0:45:40.719
<v Speaker 1>So I think that's really is just how do we

0:45:40.880 --> 0:45:43.440
<v Speaker 1>keep engaging our fans, how do we keep building on

0:45:43.520 --> 0:45:45.320
<v Speaker 1>what we have? How do you do that? Because we

0:45:45.480 --> 0:45:48.160
<v Speaker 1>you know, we've had some conversations and planning for this.

0:45:48.520 --> 0:45:50.560
<v Speaker 1>Jason I talked about it with our own families, that

0:45:50.600 --> 0:45:53.960
<v Speaker 1>there is so much UM. I think George Pine used

0:45:53.960 --> 0:45:57.400
<v Speaker 1>this expression like competing for some mind space. You know,

0:45:57.440 --> 0:45:59.960
<v Speaker 1>you want the fans at the games, but you all

0:46:00.000 --> 0:46:01.799
<v Speaker 1>to want to keep them engaged when they're a way.

0:46:01.880 --> 0:46:05.120
<v Speaker 1>So how do you compete with so much that's out there? Well? Yeah,

0:46:05.160 --> 0:46:07.160
<v Speaker 1>and and we found that, you know, we used to

0:46:07.200 --> 0:46:09.320
<v Speaker 1>think that you could kind of compete with another club.

0:46:09.400 --> 0:46:12.560
<v Speaker 1>You're a you're competing against another league, you know, basketball, hockey,

0:46:12.600 --> 0:46:15.280
<v Speaker 1>whatever it is, UM. But we found that we're really

0:46:15.320 --> 0:46:19.800
<v Speaker 1>competing for people's time and the convenience because they're able

0:46:19.840 --> 0:46:22.279
<v Speaker 1>to do, you know, go on their phone and get

0:46:22.280 --> 0:46:23.960
<v Speaker 1>a ride to wherever they want to go. They can

0:46:23.960 --> 0:46:27.120
<v Speaker 1>have groceries delivered right to right to your door. And

0:46:27.160 --> 0:46:31.239
<v Speaker 1>so people are now expecting out of their experience all

0:46:31.280 --> 0:46:33.520
<v Speaker 1>the ease and convenience that they're getting from all these

0:46:33.520 --> 0:46:36.799
<v Speaker 1>other industries that you know, before we didn't think we're

0:46:36.800 --> 0:46:40.160
<v Speaker 1>our competitors, UM, but certainly now now they are because

0:46:40.200 --> 0:46:43.120
<v Speaker 1>they want that same level of expectations for our fans.

0:46:43.120 --> 0:46:46.680
<v Speaker 1>Do Kim, how do you create a club and create

0:46:46.719 --> 0:46:49.360
<v Speaker 1>sort of an ethos around the club that's reflective of

0:46:49.400 --> 0:46:52.560
<v Speaker 1>the city. I mean, Buffalo is an American city in

0:46:52.840 --> 0:46:56.520
<v Speaker 1>so many ways for good and bad, especially now in

0:46:57.320 --> 0:46:59.840
<v Speaker 1>so what is it about the team that reflects this

0:47:00.000 --> 0:47:02.480
<v Speaker 1>sitting well, you know what I really do, there's um,

0:47:02.520 --> 0:47:05.040
<v Speaker 1>you know, sometimes I feel like we can't as a

0:47:05.040 --> 0:47:08.000
<v Speaker 1>club in the league. Sometimes they have a lot of rules, right,

0:47:08.080 --> 0:47:10.600
<v Speaker 1>and of course, you know, we gotta play within those rules.

0:47:10.800 --> 0:47:13.319
<v Speaker 1>But I think that authenticity that you know, we we

0:47:13.400 --> 0:47:15.680
<v Speaker 1>talk about a lot, I think that you have to

0:47:15.719 --> 0:47:18.600
<v Speaker 1>really embrace that. So in Buffalo we have this is

0:47:18.640 --> 0:47:21.839
<v Speaker 1>called Bill's Mafia. Was not started by the club. In fact,

0:47:21.920 --> 0:47:24.120
<v Speaker 1>we kind of really shied away for because we're like, oh,

0:47:24.160 --> 0:47:26.680
<v Speaker 1>that's kind of like a negative and tones we're not,

0:47:26.800 --> 0:47:29.560
<v Speaker 1>you know, not that kind of family. But that's what

0:47:29.680 --> 0:47:32.040
<v Speaker 1>the fans like felt like they just embraced it as

0:47:32.080 --> 0:47:34.840
<v Speaker 1>their own. And now we're like, no, let's partner with that.

0:47:35.000 --> 0:47:38.400
<v Speaker 1>Let's embrace me that because that's who we are. So

0:47:38.520 --> 0:47:42.319
<v Speaker 1>really understanding our core fan who we are and then

0:47:42.360 --> 0:47:47.319
<v Speaker 1>allowing them organically naturally to help us really be who

0:47:47.360 --> 0:47:49.280
<v Speaker 1>we are as a team and any of our players

0:47:49.320 --> 0:47:51.560
<v Speaker 1>you'll see there'll be like a shout out to Bill's mafia,

0:47:51.680 --> 0:47:53.960
<v Speaker 1>like they get it too, they feel it all right.

0:47:54.000 --> 0:47:57.680
<v Speaker 1>For our Bloomberg Business Week listeners tuning in around the country,

0:47:57.680 --> 0:48:00.480
<v Speaker 1>we're here in Miami talking to Kim list. She is

0:48:00.480 --> 0:48:03.160
<v Speaker 1>the president CEO of the GOOLA Sports and Entertainment owner

0:48:03.160 --> 0:48:06.040
<v Speaker 1>and president of the Buffalo Bills and the Buffalo Savers.

0:48:06.239 --> 0:48:08.040
<v Speaker 1>We should point up. So one thing I want to

0:48:08.080 --> 0:48:10.600
<v Speaker 1>ask you is you are thinking about and it's some

0:48:10.640 --> 0:48:12.840
<v Speaker 1>of the conversations you've been having here up on stage,

0:48:12.920 --> 0:48:15.320
<v Speaker 1>is that you want to think about your existing maybe

0:48:15.400 --> 0:48:19.080
<v Speaker 1>older fan base, right who want to interact with the

0:48:19.120 --> 0:48:21.600
<v Speaker 1>game and the team a certain way, and then you

0:48:21.680 --> 0:48:25.120
<v Speaker 1>got your younger consumer who you also want to engage

0:48:25.160 --> 0:48:28.000
<v Speaker 1>because you want to have them around for decades to come.

0:48:28.239 --> 0:48:30.360
<v Speaker 1>How do you balance that as a team owner? You know,

0:48:30.360 --> 0:48:32.400
<v Speaker 1>you've got to think about resources and so on and

0:48:32.440 --> 0:48:35.239
<v Speaker 1>so forth. I think that is is so hard. I mean,

0:48:35.280 --> 0:48:37.200
<v Speaker 1>that is one of you asked me earlier about one

0:48:37.200 --> 0:48:39.399
<v Speaker 1>of the struggles, and I think that, truly is It's

0:48:39.440 --> 0:48:41.960
<v Speaker 1>the best thing about sports, Like our fan base is

0:48:42.000 --> 0:48:44.759
<v Speaker 1>anyone from like you know, a new baby that's got there,

0:48:44.800 --> 0:48:47.360
<v Speaker 1>like my first game shirt, and then I've got you know,

0:48:47.480 --> 0:48:50.680
<v Speaker 1>people that like a hundred years celebrating their hundredth birthday

0:48:50.719 --> 0:48:53.000
<v Speaker 1>out of football game, and so how do you cover

0:48:53.120 --> 0:48:54.520
<v Speaker 1>that whole? I mean it's the best thing, Like do

0:48:54.600 --> 0:48:58.680
<v Speaker 1>you have that fan base, Um, that's fans, so many generations. Um.

0:48:58.680 --> 0:49:01.360
<v Speaker 1>But if it presents a lot of alenges. Well, speaking

0:49:01.400 --> 0:49:05.000
<v Speaker 1>of challenges, we just had four you know, incredibly successful

0:49:05.040 --> 0:49:07.880
<v Speaker 1>athletes who have moved on in some ways, you know,

0:49:08.239 --> 0:49:11.200
<v Speaker 1>co founding businesses, co founding a league, some still playing.

0:49:11.560 --> 0:49:13.920
<v Speaker 1>We talked a lot about the role of social media,

0:49:14.400 --> 0:49:18.080
<v Speaker 1>players using social media, managing their own brands. How do you,

0:49:18.120 --> 0:49:20.839
<v Speaker 1>as a team owner kind of get your hands around that.

0:49:21.280 --> 0:49:23.680
<v Speaker 1>What's your view on that? No, I I am very

0:49:23.760 --> 0:49:26.120
<v Speaker 1>big proponent of our players having a voice in a

0:49:26.160 --> 0:49:28.759
<v Speaker 1>brand because I do think, like said, they are representing

0:49:28.760 --> 0:49:31.319
<v Speaker 1>your team, and the players aren't coming to see me,

0:49:31.640 --> 0:49:34.160
<v Speaker 1>They're coming to see our players, and I think there's

0:49:34.200 --> 0:49:37.480
<v Speaker 1>such power that they have with the influence and and

0:49:37.520 --> 0:49:40.320
<v Speaker 1>if we can help them. So we have a program.

0:49:40.360 --> 0:49:42.840
<v Speaker 1>The league has done a much better job than recent

0:49:42.920 --> 0:49:45.120
<v Speaker 1>years of allowing for that, and so we have a

0:49:45.160 --> 0:49:48.320
<v Speaker 1>program where we actually well because you know, the players

0:49:48.320 --> 0:49:50.160
<v Speaker 1>on game day, like they're supposed to be focusing on

0:49:50.200 --> 0:49:53.719
<v Speaker 1>the game, but they've got fansday got family, they want

0:49:53.719 --> 0:49:57.800
<v Speaker 1>to have fun, and so we like provide extra videographers,

0:49:57.840 --> 0:50:01.239
<v Speaker 1>extra camera crew, extra people that we'll take pictures and

0:50:01.280 --> 0:50:03.719
<v Speaker 1>we'll send it to them and say, hey, we're not

0:50:03.920 --> 0:50:06.560
<v Speaker 1>using this, why don't you can share it with your

0:50:06.600 --> 0:50:08.520
<v Speaker 1>fans or where you can share it with your family.

0:50:08.600 --> 0:50:10.839
<v Speaker 1>You can do whatever you want with them. Because it's

0:50:11.440 --> 0:50:13.719
<v Speaker 1>social media's time consuming. Oh my goodness, I have a

0:50:13.719 --> 0:50:16.279
<v Speaker 1>Twitter account and I got an Instagram and it's like,

0:50:16.960 --> 0:50:19.560
<v Speaker 1>it's it's a lot. And now we're on TikTok, right,

0:50:19.920 --> 0:50:23.120
<v Speaker 1>So like you gotta do the Facebook for your older generation. Now,

0:50:23.320 --> 0:50:26.520
<v Speaker 1>then you gotta do TikTok, which are completely and everything

0:50:26.520 --> 0:50:29.320
<v Speaker 1>in between. It's a lot. That's Buffalo Bill's owner and

0:50:29.360 --> 0:50:32.320
<v Speaker 1>president Kim Pagoula talking to us from the Bloomberg Power

0:50:32.360 --> 0:50:35.080
<v Speaker 1>Players Summit. Interesting to hear, as you said, Jason, you know,

0:50:35.200 --> 0:50:37.320
<v Speaker 1>it's a new type of owner. This is someone she said,

0:50:37.760 --> 0:50:40.640
<v Speaker 1>took over the franchise after the previous owner was there

0:50:40.640 --> 0:50:42.360
<v Speaker 1>for a long time, so for the whole history of

0:50:42.360 --> 0:50:44.960
<v Speaker 1>the team exactly. So it took several years to kind

0:50:44.960 --> 0:50:47.200
<v Speaker 1>of make your own imprint, and that's kind of where

0:50:47.200 --> 0:50:50.240
<v Speaker 1>they are right now. So we were down in Miami

0:50:50.360 --> 0:50:52.200
<v Speaker 1>last week. I just like saying that ahead of the

0:50:52.239 --> 0:50:54.960
<v Speaker 1>Super Bowl. We were there for the Bloomberg Power Players

0:50:54.960 --> 0:50:57.799
<v Speaker 1>Summit exactly, and Jason I had a panel focusing on

0:50:57.920 --> 0:51:01.400
<v Speaker 1>tackling sustainability through sports. And when you talk about sustainability,

0:51:01.640 --> 0:51:03.920
<v Speaker 1>you're talking about a lot of things, yes, going green,

0:51:04.040 --> 0:51:07.520
<v Speaker 1>being green, but you're also talking about diversity and inclusion.

0:51:07.960 --> 0:51:10.000
<v Speaker 1>So we covered a lot of things, and I have

0:51:10.160 --> 0:51:12.720
<v Speaker 1>to say this was such an interesting sort of pairing

0:51:12.840 --> 0:51:15.799
<v Speaker 1>of people in some ways. Joining you was Alguido, the

0:51:15.840 --> 0:51:18.760
<v Speaker 1>president of the San Francisco forty Niners, Dallas Maverick CEO

0:51:18.840 --> 0:51:22.040
<v Speaker 1>Cynthia Marshall, and Kirk Tanner, he's the CEO of PEPSI

0:51:22.239 --> 0:51:26.880
<v Speaker 1>North America. Let's start with you, all right, San Francisco.

0:51:27.080 --> 0:51:29.920
<v Speaker 1>You have this amazing stadium. I mean you even have

0:51:30.000 --> 0:51:32.440
<v Speaker 1>a dashboard I believe when you go there where fans

0:51:32.440 --> 0:51:35.320
<v Speaker 1>can check out how green you are. Tell us about

0:51:35.320 --> 0:51:38.839
<v Speaker 1>this stadium. Why you guys did it look? I think

0:51:38.840 --> 0:51:41.960
<v Speaker 1>for us being in the Bay Area, it's sort of

0:51:42.000 --> 0:51:45.040
<v Speaker 1>it was a staple that we wanted to be green

0:51:45.080 --> 0:51:47.440
<v Speaker 1>we wanted to be sustainable. It came down it was

0:51:47.480 --> 0:51:51.080
<v Speaker 1>an edict from our ownership group, Jed York. We wanted

0:51:51.120 --> 0:51:53.880
<v Speaker 1>to be the first stadium that was ever built lead gold.

0:51:54.239 --> 0:51:56.200
<v Speaker 1>There have been a number of stadiums that have opened

0:51:56.239 --> 0:51:58.920
<v Speaker 1>and then became lead gold, but it was important for

0:51:59.000 --> 0:52:01.160
<v Speaker 1>us to do so, and a lot of things went

0:52:01.160 --> 0:52:03.239
<v Speaker 1>into it. Some of it is the location in the

0:52:03.280 --> 0:52:06.799
<v Speaker 1>stadium and where where we picked it. Obviously, all of

0:52:06.880 --> 0:52:10.640
<v Speaker 1>us in the sports business have this challenge of having

0:52:10.680 --> 0:52:13.319
<v Speaker 1>seventy thousand people come down to a stadium, So how

0:52:13.400 --> 0:52:15.680
<v Speaker 1>do you actually do that? How do you reduce the

0:52:15.680 --> 0:52:18.880
<v Speaker 1>carbon footprint the number of cars. Well, build a stadium

0:52:18.880 --> 0:52:21.719
<v Speaker 1>next to two forms of public transit, get fifteen to

0:52:21.880 --> 0:52:24.960
<v Speaker 1>eight percent of your people using those publican forms of

0:52:25.000 --> 0:52:27.319
<v Speaker 1>transit on game day. It's very fair. It was great

0:52:27.360 --> 0:52:31.200
<v Speaker 1>for us. The second we really wanted to be. You know,

0:52:31.360 --> 0:52:34.400
<v Speaker 1>it was ambitious, but we wanted our game days to

0:52:34.400 --> 0:52:37.760
<v Speaker 1>be powered by the sun. So we partner with NRG

0:52:38.440 --> 0:52:41.080
<v Speaker 1>and sun Power. We have over eighteen hundred fold of

0:52:41.120 --> 0:52:44.720
<v Speaker 1>voltaic panels in our building. We use that stored energy

0:52:44.960 --> 0:52:48.399
<v Speaker 1>and we literally power Sunday via the sun and then

0:52:48.440 --> 0:52:50.760
<v Speaker 1>there's a number of other things in the recycled water.

0:52:51.239 --> 0:52:53.360
<v Speaker 1>On top of our stadium, we actually have a twenty

0:52:53.440 --> 0:52:56.759
<v Speaker 1>seven thousand square foot green roof where we actually use

0:52:56.880 --> 0:53:00.120
<v Speaker 1>those products. Um inside of our concession stands from our

0:53:00.160 --> 0:53:03.959
<v Speaker 1>cooking perspective, but at the very highest levels, I would

0:53:03.960 --> 0:53:07.400
<v Speaker 1>say it starts with ownership. It starts with leadership. It

0:53:07.480 --> 0:53:10.680
<v Speaker 1>was important for our organization to really put a flag

0:53:10.719 --> 0:53:13.200
<v Speaker 1>in the ground and make this an important thing for us,

0:53:13.560 --> 0:53:15.680
<v Speaker 1>and I think a lot of the other stadiums that

0:53:15.680 --> 0:53:18.680
<v Speaker 1>that came on board after us followed synthing. I wanted

0:53:18.719 --> 0:53:21.680
<v Speaker 1>to come into it because speaking of sustainability, you were

0:53:21.680 --> 0:53:25.520
<v Speaker 1>brought into a situation at the Dallas Mavericks that wasn't sustainable.

0:53:26.520 --> 0:53:28.920
<v Speaker 1>So talk to us. First of all, I think everybody's

0:53:28.920 --> 0:53:31.640
<v Speaker 1>probably heard the story. Mark Cuban, I think calls you,

0:53:31.760 --> 0:53:35.719
<v Speaker 1>right and you're like, who is this? I didn't know him,

0:53:35.840 --> 0:53:37.799
<v Speaker 1>You didn't know who he was, all right, not me either,

0:53:37.840 --> 0:53:39.600
<v Speaker 1>So it's okay. But you're a smart lady and you

0:53:39.640 --> 0:53:42.120
<v Speaker 1>get up to speed and you find out and you

0:53:42.160 --> 0:53:43.680
<v Speaker 1>go to meet with him, but you don't think you're

0:53:43.680 --> 0:53:46.760
<v Speaker 1>going to take the job to work with the Dallas Mavericks.

0:53:46.760 --> 0:53:48.239
<v Speaker 1>Tell us a little bit about what was going through

0:53:48.280 --> 0:53:50.600
<v Speaker 1>your head and what you knew of the problem. Right. Well,

0:53:50.640 --> 0:53:53.360
<v Speaker 1>first of all, I had just retired from a T

0:53:53.480 --> 0:53:56.479
<v Speaker 1>n T. Your retirement, right, So I just retired start

0:53:56.520 --> 0:53:59.960
<v Speaker 1>a consulting company and it was a consulting company focused

0:54:00.000 --> 0:54:04.440
<v Speaker 1>on leadership development, diversity and inclusion, culture transformation. And so

0:54:04.719 --> 0:54:07.799
<v Speaker 1>then I get this call and I want to talk

0:54:07.800 --> 0:54:10.720
<v Speaker 1>to him, and on my way over to his office,

0:54:10.719 --> 0:54:13.680
<v Speaker 1>I read the Sports Illustrated story and that's when I thought,

0:54:14.400 --> 0:54:15.960
<v Speaker 1>I don't know if I want to do this. I

0:54:16.000 --> 0:54:17.279
<v Speaker 1>don't I don't know if I'm gonna want to be

0:54:17.320 --> 0:54:20.200
<v Speaker 1>a part of this. But obviously the person who I

0:54:20.280 --> 0:54:25.920
<v Speaker 1>talked to was so focused on a culture transformation. And

0:54:25.960 --> 0:54:28.319
<v Speaker 1>Mark says, I need you to come in. We have

0:54:28.440 --> 0:54:31.120
<v Speaker 1>some issues here. I need you to come in and

0:54:31.200 --> 0:54:33.680
<v Speaker 1>help us. And as I was leaving his office, two

0:54:33.719 --> 0:54:36.560
<v Speaker 1>women stopped me to tell me their stories. I came

0:54:36.560 --> 0:54:38.960
<v Speaker 1>back the next day and said, I gotta do this.

0:54:39.200 --> 0:54:40.960
<v Speaker 1>I just have to do this, because what I have

0:54:41.160 --> 0:54:44.480
<v Speaker 1>learned is it takes leadership, and you talked about that

0:54:44.680 --> 0:54:46.319
<v Speaker 1>and the tone has to be said at the top.

0:54:46.680 --> 0:54:49.879
<v Speaker 1>So here's an opportunity to come in be a part

0:54:49.920 --> 0:54:53.480
<v Speaker 1>of something truly that would be sustainable to create a

0:54:53.520 --> 0:54:56.799
<v Speaker 1>culture and a climate of diversity and inclusion. Not just

0:54:56.880 --> 0:55:00.719
<v Speaker 1>diversity because there's a difference, but true inclusion, since of belonging,

0:55:01.040 --> 0:55:04.319
<v Speaker 1>are really having people wanting to be a part of it,

0:55:04.400 --> 0:55:07.160
<v Speaker 1>really appreciating people. And so I got a chance to

0:55:07.480 --> 0:55:09.879
<v Speaker 1>do it, I said yes. And it's been twenty three

0:55:09.880 --> 0:55:13.560
<v Speaker 1>months and the NBA just gave us the Inclusion Leadership

0:55:13.600 --> 0:55:16.759
<v Speaker 1>Award for the progress. The work is not done, but

0:55:16.840 --> 0:55:19.759
<v Speaker 1>we've made a lot of progress. That's congratulations. And I

0:55:19.840 --> 0:55:22.239
<v Speaker 1>have to say I've been quoting you because you say

0:55:22.280 --> 0:55:26.680
<v Speaker 1>there's diversity and inclusion. Diversity being asked to the party,

0:55:26.840 --> 0:55:30.400
<v Speaker 1>being invited to the party. Inclusion is being asked to dance.

0:55:30.680 --> 0:55:32.840
<v Speaker 1>So you can invite me to the party and have

0:55:33.000 --> 0:55:35.120
<v Speaker 1>me as the only black at the table, the only

0:55:35.160 --> 0:55:37.920
<v Speaker 1>woman at the table, and your numbers look good and

0:55:38.000 --> 0:55:40.640
<v Speaker 1>I look good, and we think we've done something great.

0:55:40.960 --> 0:55:43.720
<v Speaker 1>But then I don't feel included because you haven't taught

0:55:43.760 --> 0:55:45.880
<v Speaker 1>me the rules, you haven't taught me the dance steps.

0:55:46.320 --> 0:55:49.120
<v Speaker 1>Everybody's doing something, all the fellows are doing it, but

0:55:49.160 --> 0:55:51.360
<v Speaker 1>I don't know what you're doing. And so inclusion is

0:55:51.400 --> 0:55:54.440
<v Speaker 1>about teaching me those moves and making sure that I

0:55:54.440 --> 0:56:03.840
<v Speaker 1>can be successful at that table and let's go. I

0:56:03.880 --> 0:56:08.600
<v Speaker 1>would love that. That's how Guido the president of the

0:56:08.600 --> 0:56:11.880
<v Speaker 1>San Francisco forty nine ers, Dallas Maverick CEO Cynthia Marshall,

0:56:11.920 --> 0:56:14.719
<v Speaker 1>and kirktown are the CEO of PEPSI North America. I

0:56:14.760 --> 0:56:18.600
<v Speaker 1>love this conversation. It was about sustainability, diversity, inclusion. But

0:56:18.719 --> 0:56:21.200
<v Speaker 1>what was really unique, Jason is they all came at

0:56:21.200 --> 0:56:23.480
<v Speaker 1>it from a little bit of a different perspective and

0:56:23.520 --> 0:56:26.719
<v Speaker 1>so together you've got a really rich conversation. So we

0:56:26.719 --> 0:56:29.200
<v Speaker 1>were in Miami last week. It was really nice and warm,

0:56:29.239 --> 0:56:31.319
<v Speaker 1>love being there. It was just ahead of the big game,

0:56:31.400 --> 0:56:34.080
<v Speaker 1>the Super Bowl for the Bloomberg Power Players, so it

0:56:34.160 --> 0:56:38.600
<v Speaker 1>was this incredible networking and gathering of athletes, of team owners,

0:56:38.800 --> 0:56:41.279
<v Speaker 1>so many different folks involved in the sports world, and

0:56:41.280 --> 0:56:43.279
<v Speaker 1>one of those people care. I was really excited about

0:56:43.280 --> 0:56:45.400
<v Speaker 1>this conversation ahead of time, and man did he deliver.

0:56:45.520 --> 0:56:50.040
<v Speaker 1>John Skipper we talked about streaming. Of course, he knows

0:56:50.239 --> 0:56:52.680
<v Speaker 1>the media world, the sports media world, as well as

0:56:52.680 --> 0:56:55.760
<v Speaker 1>anyone who's the president of ESPN now with a fast

0:56:55.760 --> 0:56:59.560
<v Speaker 1>growing startup called The Zone. Well, in my career. I mean,

0:57:00.320 --> 0:57:04.640
<v Speaker 1>it was an extraordinary inflection point when you went from

0:57:04.680 --> 0:57:10.240
<v Speaker 1>a pulsity of sports on broadcast, right they did, the

0:57:10.320 --> 0:57:13.600
<v Speaker 1>broadcast networks did less than a thousand hours a year

0:57:13.600 --> 0:57:18.400
<v Speaker 1>of television. Uh. In my last year as president of ESPN,

0:57:18.440 --> 0:57:23.320
<v Speaker 1>we did ninety thousand hours. Um. So that was a

0:57:24.840 --> 0:57:28.760
<v Speaker 1>an inflection point of availability of content to fans. And

0:57:28.840 --> 0:57:31.840
<v Speaker 1>that was cable really that created that, right, And it

0:57:32.000 --> 0:57:35.200
<v Speaker 1>was of course also a transition from an over the

0:57:35.200 --> 0:57:39.360
<v Speaker 1>air broadcast signal to a more stable connection, whether it

0:57:39.400 --> 0:57:43.480
<v Speaker 1>be satellite or co acle cable. But this inflection point,

0:57:43.960 --> 0:57:48.640
<v Speaker 1>which is moving from pay television two over the top

0:57:48.720 --> 0:57:52.640
<v Speaker 1>streaming is going to be just as profound. I mean, look,

0:57:52.680 --> 0:57:55.960
<v Speaker 1>it's already happened in music, and look how profound that is.

0:57:56.040 --> 0:57:59.840
<v Speaker 1>Instead of going to your tywer records and bringing home

0:57:59.880 --> 0:58:04.440
<v Speaker 1>a sack full of vinyl, you pay a very small

0:58:04.480 --> 0:58:09.040
<v Speaker 1>amount of money and have all the music, or I

0:58:09.120 --> 0:58:11.200
<v Speaker 1>just made the number up of all the music in

0:58:11.240 --> 0:58:14.200
<v Speaker 1>the world available to you on your smartphone. That's a

0:58:14.240 --> 0:58:19.480
<v Speaker 1>spectacular consumer experience. Change the business model you now have.

0:58:20.240 --> 0:58:23.200
<v Speaker 1>We're right in the middle of the movement of general

0:58:23.320 --> 0:58:27.520
<v Speaker 1>entertainment two over the top streaming, and all you read

0:58:27.520 --> 0:58:31.080
<v Speaker 1>about every day is the introduction of Disney Plus. Here

0:58:31.120 --> 0:58:34.520
<v Speaker 1>comes the new Peacock. What what is the next series

0:58:34.560 --> 0:58:38.360
<v Speaker 1>of content on Apple TV? What's HBO Max gonna look like?

0:58:38.800 --> 0:58:42.320
<v Speaker 1>What is Amazon gonna do? What is Facebook gonna do? Uh?

0:58:42.400 --> 0:58:46.320
<v Speaker 1>It's a remarkable change over time. It's a better value

0:58:46.360 --> 0:58:50.720
<v Speaker 1>to the consumer. It unbundles the bundle, which doesn't mean

0:58:50.760 --> 0:58:53.760
<v Speaker 1>you won't have a reaggregation of over the top content.

0:58:53.880 --> 0:58:59.400
<v Speaker 1>You will. And it also provides advantages in more volume.

0:58:59.600 --> 0:59:02.000
<v Speaker 1>You're gonna ago now from one thousand hours to nine

0:59:02.000 --> 0:59:05.439
<v Speaker 1>eight thousand hours to two million hours, and pretty much

0:59:05.520 --> 0:59:08.520
<v Speaker 1>everything is going to be available. You're gonna be able

0:59:08.560 --> 0:59:10.920
<v Speaker 1>to pick and choose more. And then you have the

0:59:10.960 --> 0:59:16.360
<v Speaker 1>advantage of interactivity two A communication which will allow people

0:59:16.400 --> 0:59:24.439
<v Speaker 1>to have personalized experiences betting, fantasy, gamification, chat rooms and

0:59:24.440 --> 0:59:28.160
<v Speaker 1>and uh conversations happening during the broadcast. So it's a

0:59:28.200 --> 0:59:32.600
<v Speaker 1>profound change and a better consumer experience. The question is

0:59:33.320 --> 0:59:36.439
<v Speaker 1>what happens to the business model? Right? Okay, so let's talk,

0:59:36.520 --> 0:59:39.400
<v Speaker 1>I mean, let's get into it. Because everything you said

0:59:39.720 --> 0:59:43.600
<v Speaker 1>sounds awesome, sounds amazing, especially from a consumer perspective. And

0:59:43.680 --> 0:59:47.919
<v Speaker 1>yet you know the joke that people will sit down

0:59:48.000 --> 0:59:50.080
<v Speaker 1>to try and watch a movie on a Friday night

0:59:50.560 --> 0:59:54.360
<v Speaker 1>and they'll spend an hour just on Netflix, and by

0:59:54.360 --> 0:59:56.160
<v Speaker 1>the time they decide what they're gonna watch, it's time

0:59:56.200 --> 0:59:57.600
<v Speaker 1>to go to bed. You know what I mean that

0:59:57.600 --> 1:00:02.000
<v Speaker 1>that's sort of paralysis. I'm more efficient to that. Well,

1:00:02.000 --> 1:00:05.640
<v Speaker 1>you're a more efficient guy in general. But you know,

1:00:05.680 --> 1:00:08.400
<v Speaker 1>and that's just with a couple of platforms. Some of

1:00:08.400 --> 1:00:10.640
<v Speaker 1>the things that you've talked about haven't even fully rolled

1:00:10.640 --> 1:00:14.280
<v Speaker 1>out yet. How is a consumer to make sense of

1:00:14.720 --> 1:00:18.600
<v Speaker 1>what they're gonna put their dollars to? Um. I don't

1:00:18.600 --> 1:00:22.360
<v Speaker 1>actually know that this is literally what happens, but I

1:00:22.400 --> 1:00:27.280
<v Speaker 1>think it's instructive to think about a family sitting around

1:00:27.320 --> 1:00:32.040
<v Speaker 1>the dinner table and deciding what they're going to buy,

1:00:32.240 --> 1:00:36.560
<v Speaker 1>and the winners are gonna be those people who are

1:00:36.600 --> 1:00:39.360
<v Speaker 1>the first choice, or the second choice, or the third choice,

1:00:39.840 --> 1:00:44.120
<v Speaker 1>because not many people are going to subscribe to more

1:00:44.240 --> 1:00:48.840
<v Speaker 1>than five or six services, which by the way, may

1:00:48.880 --> 1:00:55.600
<v Speaker 1>still include a light aggregated pay TV bundle, but they're

1:00:55.600 --> 1:01:00.560
<v Speaker 1>gonna add Netflix. I mean, Netflix is fairly ubiquitous now

1:01:00.640 --> 1:01:04.440
<v Speaker 1>within a certain socioeconomic group of people. In the United States.

1:01:04.920 --> 1:01:07.320
<v Speaker 1>Even if you go to a place, um, if you're

1:01:07.320 --> 1:01:12.800
<v Speaker 1>gonna Brazil, you know the plurality of homes at a

1:01:12.800 --> 1:01:15.920
<v Speaker 1>certain socio economic level. And above all have Netflix. They

1:01:15.920 --> 1:01:18.400
<v Speaker 1>have it in Canada. They you know they're gonna have

1:01:18.520 --> 1:01:22.560
<v Speaker 1>it in India and everywhere else. So the fight now

1:01:22.800 --> 1:01:27.760
<v Speaker 1>is between HBO, Max and Peacock and Disney and Apple

1:01:27.920 --> 1:01:32.160
<v Speaker 1>and Amazon Prime for where are they in the lineup

1:01:32.560 --> 1:01:39.920
<v Speaker 1>of which services people are gonna choose. We are sports only,

1:01:40.720 --> 1:01:46.120
<v Speaker 1>so we have to work our way into that consideration set.

1:01:46.680 --> 1:01:50.440
<v Speaker 1>We have a very simple way to do that. That

1:01:50.480 --> 1:01:54.280
<v Speaker 1>does not mean that it is trivial to execute, but

1:01:54.480 --> 1:01:59.640
<v Speaker 1>we know from our experience in Germany, Japan, Italy that

1:01:59.720 --> 1:02:03.440
<v Speaker 1>if you have first tier sports content, you're going to

1:02:03.640 --> 1:02:07.400
<v Speaker 1>make the cut. In Italy we have Syria, which means

1:02:07.400 --> 1:02:10.760
<v Speaker 1>if you're a Javentus fan, three out of every ten

1:02:10.880 --> 1:02:14.000
<v Speaker 1>Juventus games are owned his own. It's the only way

1:02:14.000 --> 1:02:17.920
<v Speaker 1>to watch them. We have a very large number of

1:02:17.960 --> 1:02:22.160
<v Speaker 1>subscribers in Italy. Uh same thing in Japan where we

1:02:22.200 --> 1:02:26.400
<v Speaker 1>have the j League football, flip soccer, and we have

1:02:26.440 --> 1:02:30.680
<v Speaker 1>the Japanese Baseball so we have a large business in Japan.

1:02:31.360 --> 1:02:35.120
<v Speaker 1>We have had. We have bund some Bundesliga games in Germany.

1:02:35.360 --> 1:02:38.200
<v Speaker 1>We've got to high business. It's easy to do, it

1:02:38.360 --> 1:02:44.280
<v Speaker 1>is not inexpensive. The technology is complex. The reason music

1:02:44.320 --> 1:02:48.280
<v Speaker 1>happened is audio is easier to stream than video. The

1:02:48.280 --> 1:02:56.240
<v Speaker 1>reason entertainment happens before sports is because our archived entertainment

1:02:56.240 --> 1:02:59.040
<v Speaker 1>that sits at the head end of in the cloud

1:02:59.440 --> 1:03:04.440
<v Speaker 1>is easier. And the hardest thing to do is we're

1:03:04.480 --> 1:03:08.360
<v Speaker 1>gonna have a live game, and we're going to produce

1:03:08.480 --> 1:03:12.040
<v Speaker 1>that and deliver it to you at the same time

1:03:12.040 --> 1:03:17.480
<v Speaker 1>as everybody else. Last year we did one hundred more

1:03:17.520 --> 1:03:22.280
<v Speaker 1>than one games events in which we had an audience

1:03:22.320 --> 1:03:25.520
<v Speaker 1>of over a million people watching the same thing at

1:03:25.560 --> 1:03:28.520
<v Speaker 1>one time. I do not think anybody else in the

1:03:28.520 --> 1:03:32.640
<v Speaker 1>world has had that experience. Uh. And that is the

1:03:32.720 --> 1:03:36.160
<v Speaker 1>complexity of That is why this will happen over a

1:03:36.240 --> 1:03:38.920
<v Speaker 1>certain period of time. It's funny. I was just talking

1:03:38.920 --> 1:03:41.800
<v Speaker 1>to somebody who said, when's the super Bowl gonna be on?

1:03:43.560 --> 1:03:46.840
<v Speaker 1>Over the top? The super Bowl might be very quickly

1:03:46.880 --> 1:03:51.640
<v Speaker 1>over the top as a choice, exclusively over the top.

1:03:52.480 --> 1:03:55.200
<v Speaker 1>That you couldn't do it right now. You just couldn't.

1:03:55.320 --> 1:03:57.720
<v Speaker 1>It wouldn't be stable. It wouldn't be a good experience.

1:03:58.080 --> 1:04:01.080
<v Speaker 1>But if five million people wanted to do it because

1:04:01.120 --> 1:04:04.480
<v Speaker 1>they weren't in front of that, you know, they weren't

1:04:04.720 --> 1:04:09.400
<v Speaker 1>at home, or they didn't have a pay TV subscription. Uh,

1:04:09.440 --> 1:04:14.880
<v Speaker 1>that could certainly be a compliment. Which what urge the

1:04:14.960 --> 1:04:18.440
<v Speaker 1>NFL to think about in their next round of deals. Well,

1:04:18.520 --> 1:04:22.680
<v Speaker 1>let's talk about that very point, because for a long time,

1:04:23.880 --> 1:04:26.440
<v Speaker 1>media rights when it comes to sports have been to

1:04:26.560 --> 1:04:29.960
<v Speaker 1>keep me honest here exclusive, right, I mean, and you

1:04:30.040 --> 1:04:34.160
<v Speaker 1>don't have so much of these sort of complimentary situations.

1:04:34.360 --> 1:04:38.320
<v Speaker 1>Is that changing? Is it changing fast? Well, it's interesting

1:04:38.360 --> 1:04:43.000
<v Speaker 1>depends on where you're talking about. UM. At ESPN, our

1:04:43.040 --> 1:04:47.560
<v Speaker 1>point of view was it is not acceptable to bifur

1:04:47.680 --> 1:04:52.959
<v Speaker 1>kate the linear stream and the over the top. Of course,

1:04:53.040 --> 1:04:56.280
<v Speaker 1>the NFL did that on Thursday night when they sold

1:04:56.280 --> 1:04:59.760
<v Speaker 1>a linear stream to Fox and they sold over the

1:04:59.800 --> 1:05:04.520
<v Speaker 1>top stream to Amazon. So I think you will see

1:05:04.640 --> 1:05:11.000
<v Speaker 1>some uh positioning and struggle and and I think some

1:05:11.120 --> 1:05:14.680
<v Speaker 1>leagues will try to bifurcate the two. Now, I'll tell

1:05:14.720 --> 1:05:18.439
<v Speaker 1>you something ironic that while I just said that our

1:05:18.880 --> 1:05:21.800
<v Speaker 1>point of view and at the zone is that we

1:05:21.840 --> 1:05:25.720
<v Speaker 1>want exclusive content, we may in certain cases be willing

1:05:25.800 --> 1:05:29.960
<v Speaker 1>to be non exclusive. I take the Super Bowl night exclusively.

1:05:31.440 --> 1:05:34.480
<v Speaker 1>But when we bought the serial rights in Italy or

1:05:34.520 --> 1:05:37.760
<v Speaker 1>the Japanese baseball rights, we bought them exclusively. They are

1:05:37.800 --> 1:05:40.440
<v Speaker 1>not for It's okay if you want to get your

1:05:40.520 --> 1:05:44.160
<v Speaker 1>pay TV subscription. We want to move people over. We

1:05:44.200 --> 1:05:47.840
<v Speaker 1>want a transformation. We don't want to be a complementary service.

1:05:48.800 --> 1:05:51.240
<v Speaker 1>And for those of you listening on Bloomberg Radio Bloomberg

1:05:51.240 --> 1:05:53.880
<v Speaker 1>Business Week, I'm speaking with John Skipper of just Zone,

1:05:54.280 --> 1:05:58.640
<v Speaker 1>formerly of ESPN. So as you think about sort of

1:05:58.720 --> 1:06:02.080
<v Speaker 1>sport by sport, you guys have a really nice footprint

1:06:02.200 --> 1:06:04.959
<v Speaker 1>in boxing obviously here in the United States. You talked

1:06:04.960 --> 1:06:10.520
<v Speaker 1>about some of your soccer slash football rights overseas. What's

1:06:10.560 --> 1:06:13.920
<v Speaker 1>the next big growth area for you that takes the

1:06:14.080 --> 1:06:17.720
<v Speaker 1>Zone to the next level. Look, it is you want

1:06:17.760 --> 1:06:20.400
<v Speaker 1>to what you need to do to build a subscription service.

1:06:20.400 --> 1:06:24.040
<v Speaker 1>And we're in nine countries of four continents. Were in

1:06:24.080 --> 1:06:26.600
<v Speaker 1>Brazil or in Spain, where in Italy were the United States?

1:06:26.600 --> 1:06:30.640
<v Speaker 1>Were in Canada? Where in Austria, Switzerland and Germany. You've

1:06:30.640 --> 1:06:34.000
<v Speaker 1>got to start with something that matters right here. We

1:06:34.120 --> 1:06:39.439
<v Speaker 1>started with Slovaz Canella. He matters, so you can move

1:06:39.480 --> 1:06:43.280
<v Speaker 1>people over. You gotta start um. In Canada, we have

1:06:43.400 --> 1:06:46.680
<v Speaker 1>a Sunday ticket. Uh. You gotta start with something that matters.

1:06:46.840 --> 1:06:50.720
<v Speaker 1>You gotta build around it so that people, well, you

1:06:50.720 --> 1:06:53.440
<v Speaker 1>can retain their subscription. You can make sure that they're

1:06:53.760 --> 1:06:56.400
<v Speaker 1>all the year and that they watch more. If we

1:06:56.440 --> 1:07:00.880
<v Speaker 1>can get people to watch five events in a month,

1:07:01.560 --> 1:07:04.919
<v Speaker 1>it's almost certain that they'll stay with us the next month.

1:07:05.000 --> 1:07:07.800
<v Speaker 1>And that's John Skipper, executive chairman of his own former

1:07:07.880 --> 1:07:10.960
<v Speaker 1>president of ESPN. He sort of can't make this guy

1:07:11.040 --> 1:07:13.560
<v Speaker 1>up in many ways. I love his accent. I just

1:07:13.640 --> 1:07:16.240
<v Speaker 1>love his whole approach. You know, he rocks up onto

1:07:16.280 --> 1:07:18.760
<v Speaker 1>the stage, you know, not wearing socks and his shoes.

1:07:18.800 --> 1:07:22.240
<v Speaker 1>He was full on Miami. He was full on Miami. Alright.

1:07:22.280 --> 1:07:24.400
<v Speaker 1>That wraps up the weekend edition to Bloomberg Business Week

1:07:24.440 --> 1:07:26.440
<v Speaker 1>from Bloomberg Radio. I thinks so much for joining us.

1:07:26.440 --> 1:07:28.360
<v Speaker 1>I'm Carol Masser and I'm Jason Kelly. Be sure to

1:07:28.400 --> 1:07:31.280
<v Speaker 1>tune into Bloomberg Business Week Radio live Monday through Friday,

1:07:31.320 --> 1:07:33.680
<v Speaker 1>starting at two pm Wall Time. And if you can't

1:07:33.720 --> 1:07:36.320
<v Speaker 1>catch us live, check out our daily podcast wherever you

1:07:36.360 --> 1:07:38.720
<v Speaker 1>download your podcast, and you can also watch the show

1:07:38.800 --> 1:07:42.000
<v Speaker 1>live on YouTube. Just search for Bloomberg Global News, and

1:07:42.040 --> 1:07:44.080
<v Speaker 1>of course you can get this week's edition of the magazine.

1:07:44.160 --> 1:07:46.320
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1:07:46.400 --> 1:07:49.160
<v Speaker 1>here next week at the same time. This is Bloomberg