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Speaker 1: Heard around the world on the I Heart Radio app,

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Speaker 1: Apple Podcast or wherever you get your podcast, It's Cannabis

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Speaker 1: Talk one on one with Blue and Jill Grand Buzz Buys.

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Speaker 1: Welcome back, Welcome back. I am so excited to speak

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Speaker 1: with Mr Byron James David UM and the wealth of

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Speaker 1: knowledge and expertise that you guys bring to capitalism in

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Speaker 1: the cannabis industry. UM recently, I don't know if you

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Speaker 1: guys had seen, but headset the data and research companies,

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Speaker 1: they actually projected the cannabis industry to be valued at

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Speaker 1: forty five point eight billion dollars by However, you guys know,

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Speaker 1: just as I know, our industry currently tends to be

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Speaker 1: just tends to experience market hardships such as declines in sales,

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Speaker 1: over saturation, volatile tax margins, fees on top of fee,

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Speaker 1: and the list goes on. Right, So, what are some

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Speaker 1: of your thoughts on tactics to support small businesses and

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Speaker 1: craft growers as we approached this benchmark? Go ahead from

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Speaker 1: your side? Yeah, Well, I think, first of all, uh,

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Speaker 1: cannabis industry has been uh, you know, young industry. Just

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Speaker 1: like any our industry, it's gonna it's need to go

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Speaker 1: through a stage of maturity, you know, maturity, and just

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Speaker 1: like Internet industry back in two thousand. You know, so

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Speaker 1: initially Internet industry went through a rapid growth stage and

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Speaker 1: then a lot of Internet start up you know, didn't

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Speaker 1: do well because of the you know, they didn't generate

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Speaker 1: out of cash. You know, they were not profitable. And

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Speaker 1: then you know, all of that decline or the downturn

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Speaker 1: of the Internet emerged some of the really successful Internet

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Speaker 1: company over the long term. You know, you got Amazon

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Speaker 1: coming all of it. And you know, back in two thousand,

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Speaker 1: the Amazon stock was probably a dollar or even less,

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Speaker 1: but now it's almost a Treatyon dollar company. So I think,

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Speaker 1: you know, uh, the cannabis industry is going through the

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Speaker 1: same kind of a process, and uh, I think the

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Speaker 1: cannabis is even bigger in scale. Right now, I'm singing

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Speaker 1: a number, uh comparing cannabis industry to tobacco and alcohol industry. Cannabis, Yeah,

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Speaker 1: cannabis is already honeybeate and you know industry. So I'm

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Speaker 1: very bullish on the long term of the industry. Mr

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Speaker 1: Byron by Spice, how are you can I can I

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Speaker 1: ask if you can move a little closer I'd love

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Speaker 1: to like, um, yeah, see you a little bit, maybe

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Speaker 1: like round these shares out. Yeah, join the conversation, Come

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Speaker 1: on in. I don't sting. I'm super sweet. UM bye, Spice.

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Speaker 1: To list some of your insights on UM tactic system

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Speaker 1: for small businesses and craft growers as we approached the

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Speaker 1: benchmark that was projected by headset of us being valued

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Speaker 1: at a forty five point eight billion dollar industry. Well, um,

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Speaker 1: right now, I'm just gonna go off of what you said.

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Speaker 1: It's a it's a good thing and it's a bad

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Speaker 1: thing right now. Uh, there's a lot of us small

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Speaker 1: guys who are not really projected inside that you know,

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Speaker 1: big number and trying to make sure that we get

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Speaker 1: a percentage in there and uh and doing shows and

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Speaker 1: talking about things like this to get people awareness, get

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Speaker 1: the you know, the city councils, the state reps, the

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Speaker 1: governors to you know, forge out something for us, because

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Speaker 1: you know, we need lobbyists, We need people out there

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Speaker 1: who putting voices out there to make sure that, um,

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Speaker 1: we get our fair share. UM A lot a lot

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Speaker 1: of what's going on with the industry right now to

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Speaker 1: uh with the you know you're talking about the prices

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Speaker 1: and things like the oversaturation. We have a lot of

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Speaker 1: big companies coming put in big cultivations. I thought they

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Speaker 1: knew what they were doing, kind of messed up where

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Speaker 1: they were doing and got left with a big supply.

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Speaker 1: So it's kind of oversaturated. And that's why I like,

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Speaker 1: you see things like dissilence and all that going down.

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Speaker 1: So I think it's kind of good because it's actually

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Speaker 1: kind of a purge in a way. And I think, uh,

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Speaker 1: if we go back to you know, the craft cultivators

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Speaker 1: and stuff, their prices will go back up. And that's

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Speaker 1: that's how I see it. Hi, David Bie, how are

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Speaker 1: you doing? Great? Welcome mechanics. Everyone hear me, Yes, we

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Speaker 1: can hear you. Um. I think one way to love

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Speaker 1: the playing field with craft growers and social equity licensees

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Speaker 1: really is is to make sure that everyone has access

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Speaker 1: to the same resource is and everyone has access to

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Speaker 1: the same networks and knowledge that the big boys do.

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Speaker 1: And what I mean by that really is one of

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Speaker 1: the things that I see every day, um, is that

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Speaker 1: whether you're a social you know, equity winner or a

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Speaker 1: craft grower in no matter what state, whether it's California

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Speaker 1: or Illinois or other is that it's kind of like

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Speaker 1: an arms race. The multi state operator groups, they obviously

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Speaker 1: have access to all the capital. Therefore they can build

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Speaker 1: the huge facilities and you know, they could essentially lose

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Speaker 1: money while taking market share. And that's just something that

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Speaker 1: smaller guys cannot do because smaller players don't have the

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Speaker 1: luxury of losing money, right because they don't have the

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Speaker 1: access to the capital required to do that. So I

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Speaker 1: think when it comes to, you know, improving that their

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Speaker 1: chances of success is they need to have the same

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Speaker 1: access to investors, investment groups, and they need to be

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Speaker 1: able to have the same tools in order to compete

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Speaker 1: with the big boys. Thank you so much for that.

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Speaker 1: I love the back round music too. That like amped

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Speaker 1: us up right. I know it's hard to talk over it,

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Speaker 1: but uh well kind of makes the vibe. It does

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Speaker 1: make the vibe. You just got to grow with it, right,

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Speaker 1: grow it? Well, it is my birthday. You know, what

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Speaker 1: advice do you have speaking on social equity? We'll just

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Speaker 1: piggyback right off of into that. Um, what advice do

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Speaker 1: you have for the social equity applicants and obtaining the

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Speaker 1: funding to become licensed and operational and being able to

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Speaker 1: play pay to play. My advice for social equity winners

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Speaker 1: and applicants, UM, is that really understand your business. Really

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Speaker 1: understand how much it's gonna cost. If you're applying for cultivation,

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Speaker 1: if you're applying for retail, if you're applying for manufacturing,

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Speaker 1: really know the ins and outs and the capital expenditure

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Speaker 1: requirements of your business and be able to effectively communicate

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Speaker 1: that to a potential investor. I think that the biggest

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Speaker 1: thing that I see now is that, you know, there's

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Speaker 1: just a general lack of financial and business acumen um.

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Speaker 1: And if you don't have a knowledge or an experience

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Speaker 1: in something, reach out to someone who does. I think

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Speaker 1: that's critical and I think that's going to definitely improve

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Speaker 1: any social equity applicants chances of getting the funny that

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Speaker 1: they need to be successful is if they can effectively

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Speaker 1: communicate with the groups that actually do have the money.

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Speaker 1: And I think it's also important to say we gotta, um,

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Speaker 1: you know, get to a d down, you know, so

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Speaker 1: I you know, I feel like when once cannabis and

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Speaker 1: banking are aligned, um, then the legitimacy part is there

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Speaker 1: so that the social equity applicants can prove that they

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Speaker 1: can be sustainable. Byron, do you have anything to add

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Speaker 1: on to that? I was gonna say, uh, let's talk

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Speaker 1: say a social equity, right, Uh, social equity to me

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Speaker 1: because I am a social equity person out of Boston, Massachusetts,

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Speaker 1: is let's get it right. Helps you with fee fees

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Speaker 1: and certain things, but at the end of the day,

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Speaker 1: you got to know the business, all right. It helps

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Speaker 1: you with a few things, but you gotta know the business.

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Speaker 1: You gotta know performing, you gotta know s O p S.

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Speaker 1: You gotta know about your engineering plan, you gotta know

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Speaker 1: about your security plan, and just I'm sorry, uh my

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Speaker 1: payelents over here. David said, you gotta be able to

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Speaker 1: explain it to somebody and know what you know, all right,

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Speaker 1: because a lot of times people are gonna question you

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Speaker 1: because you know, they have more money and they might

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Speaker 1: have more flash. But once you know and digg in

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Speaker 1: and you do all the work, be proud and know

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Speaker 1: also that know your worth of what you have. So

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Speaker 1: that's what I would say. How cool would it be

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Speaker 1: to see some financial literacy be brought into you know,

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Speaker 1: new business owners or maybe you know instead of just

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Speaker 1: having a plan that you you know make up on

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Speaker 1: the s b A or with the s b A

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Speaker 1: where then like presenting the opportunities to have financial literacy

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Speaker 1: or marketing exposure, brand management right and having these tactics

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Speaker 1: so that way these applicants and owners UM can just

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Speaker 1: continue to grow their brand and continue to be successful.

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Speaker 1: And then as we see that UM and the consistency

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Speaker 1: grow in that, I believe everything else will just fall

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Speaker 1: into line. Right. So, did you have anything to add

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Speaker 1: on to the social equity applications? Yeah, you know, it's

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Speaker 1: the only thing I would add on the UH. As

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Speaker 1: a social equity applicant, Uh, my advice is to team

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Speaker 1: up with other people, don't do it alone because as

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Speaker 1: Daven mentioned earlier, right now as the MSO they called

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Speaker 1: the capitals, they call access the capitals. They are public

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Speaker 1: company so uh uh their experience, you know, financial savvy.

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Speaker 1: But as a social equity applicant right now, because the

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Speaker 1: industry has already it's not in the early stage, so

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Speaker 1: you have the team up with other people who know

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Speaker 1: about the fundances will have exit the capital. And that's

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Speaker 1: the only way you can't survive, you know, because you

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Speaker 1: can't just get the license and expect you make money.

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Speaker 1: And the will you know because a lot of people

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Speaker 1: are doing that. So that's the only thing I will

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Speaker 1: add absolutely. So as we move into did you have

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Speaker 1: something else to add? No, I just I think we're

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Speaker 1: trying to send you a dance party, though we did. Hey,

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Speaker 1: it's our world money, it's the money dance space. Well,

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Speaker 1: as we move into de scheduling cannabis and releasing to

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Speaker 1: a d E right, because ultimately that's where we project

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Speaker 1: our industry to go. What are those programs? Are opportunities

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Speaker 1: you'd like to see to ensure that inclusivity is brought

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Speaker 1: to all of our industry. Well, there's a few things. Yeah,

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Speaker 1: there's a few things that I would like to see.

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Speaker 1: And I don't know if this directly answer the questions,

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Speaker 1: but I do want to see some things that were

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Speaker 1: doing uh to help out with taxes for people who

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Speaker 1: are starting out. I think, uh uh, in this industry,

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Speaker 1: we're standing out at the same playing field as M

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Speaker 1: S O s, especially when it comes to taxes, and

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Speaker 1: I think that if they really want us to succeed

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Speaker 1: in a lot of small and pop companies succeed, they

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Speaker 1: need to help us out. Like three to the five

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Speaker 1: years of easing the taxes so we can get a

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Speaker 1: grip to what's going on and get a field because

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Speaker 1: if you're actually trying to get people who have no

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Speaker 1: business experience and you want to get them in there,

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Speaker 1: you gotta give them certain breaks to to level the

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Speaker 1: playing field until they, you know, get to know what's

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Speaker 1: going on. And UH and education, right, I think they

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Speaker 1: need to have some more hands on education because a

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Speaker 1: lot of people, I'm sorry, a lot of this stuff

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Speaker 1: is like hieroglyphics. I was lucky enough to be able

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Speaker 1: to be like, hey, if I don't know somebody, I

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Speaker 1: can reach out to somebody here, I can reach out

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Speaker 1: to somebody there. And I was a toolbox that way.

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Speaker 1: But a lot of people don't have those resources. So

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Speaker 1: just being able maybe to have some more of those

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Speaker 1: that's hands on, you know what I mean, that would

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Speaker 1: be great interesting. I'm interested to know a little bit

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Speaker 1: more about what social equity means in Boston. I I

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Speaker 1: believe it differs state from state. UH and what those qualifications. Okay,

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Speaker 1: some of the qualificates. Qualifications are got to be living

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Speaker 1: the city for five years UM and part of the

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Speaker 1: city has to be uh A resident for five years,

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Speaker 1: resident for five years, Uh, living a dis Uh the

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Speaker 1: words not come in by impact the area all right, Um? Military? Um,

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Speaker 1: what else? Military? And and having a conviction having a

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Speaker 1: week cis conviction and also have one of your parents

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Speaker 1: being incarcerated or been on drugs as also will qualify you. Um.

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Speaker 1: So that's really the main qualifications. But you really have

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Speaker 1: to go in front of a board. This board is

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Speaker 1: gonna check out all your qualifications to see if you're

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Speaker 1: really from the city, check out your background check and

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Speaker 1: see if you actually lived where you did for five

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Speaker 1: years to make sure you qualify for it. So it's

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Speaker 1: kind of intensive. Um. But it's different too because it's

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Speaker 1: it's it's a two step process. You have to clear

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Speaker 1: with the state and you got to clear up with

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Speaker 1: the town or the city that you want to go.

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Speaker 1: And so a lot of times people think it's like

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Speaker 1: a one step process. It's a two step process because

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Speaker 1: whatever town or city you go to, you gotta go

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Speaker 1: through their regulations and then you gotta go through the

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Speaker 1: state regulations. Are you, um, do you know of any

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Speaker 1: resource says our partners in your community currently that maybe

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Speaker 1: you're working with or would recommend. We'll be right back

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Speaker 1: with Cannabis Talk one oh one. Welcome back to Cannabis

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Speaker 1: Talk one oh one. Well, I actually went from the

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Speaker 1: Social equity to class and we actually have a group

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Speaker 1: together that we actually work together all the time. But

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Speaker 1: there's a lot of the groups like UM Minorities that's

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Speaker 1: out there. Um M, yes, we are absolutely in Boston.

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Speaker 1: Would love to help UM. And one of my friends

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Speaker 1: is actually became the president are deleting person out in

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Speaker 1: Massachusetts for it all right, Leon Torture, Let me just

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Speaker 1: put his name out there, and and uh, I'm happy

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Speaker 1: about that because I feel like I'm the leader now

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Speaker 1: because he is right. But there's there's a lot of groups.

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Speaker 1: There's also UM the Block, which is a group that

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Speaker 1: goes to different parts of Massachusetts and they try to

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Speaker 1: work with people and help out with resources. But I

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Speaker 1: think going through the social equity groups and going through

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Speaker 1: the classes, you meet a lot of really good people

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Speaker 1: who are energized and really want it. And if you

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Speaker 1: go to a lot of the groups uh and other meetups,

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Speaker 1: you'll find people too. And with spring Leaf Capital, tell

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Speaker 1: us a little bit more about the resources you guys

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Speaker 1: are offering and you know, helping understand too. A D

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Speaker 1: the tax margins and and all of that. Capitalism sure,

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Speaker 1: um so Springfife Capital. We're actually a boutique investment banking

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Speaker 1: strategic advisory firm, so we don't focus too much on

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Speaker 1: two A D. But what we do focus on is

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Speaker 1: level of playing field in terms of access to capital.

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Speaker 1: So one thing that we really like to focus on

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Speaker 1: is helping entrepreneurs really understand the ins and outs of

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Speaker 1: their business, really look internally and kind of figure out

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Speaker 1: how much money they need at any given moment, whether

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Speaker 1: it's to build a cultivation, whether it's to build out

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Speaker 1: a retail store, um and basically ensure that they are

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Speaker 1: ready to raise capital, and then ultimately coaching them on

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Speaker 1: how best to do so so that they can hope,

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Speaker 1: you know, hopefully have the same access to the resources

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Speaker 1: that some of the larger companies do with in house

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Speaker 1: teams of finance experts and bankers and and I think

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Speaker 1: it's really critical that other folks in my position also

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Speaker 1: do what they can do best to really help with

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Speaker 1: financial literacy, help people understand like, just because you don't

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Speaker 1: come from the background of Wall Street or banking doesn't

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Speaker 1: necessarily mean you don't have the same access that someone

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Speaker 1: who does, right, you just have to reach out to

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Speaker 1: your network and you have to find someone that actually

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Speaker 1: does have access and they can help you and I

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Speaker 1: and I think that's gonna really be key. Absolutely any

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Speaker 1: any additions, Yeah, I absolutely agree with David. I think

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Speaker 1: cannabis is one of the few industry where the it's

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Speaker 1: a factory served by the capital market here in the

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Speaker 1: country for whatever reason. So even though it's a huge

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Speaker 1: industry and uh it's completely legal in over thirty a state,

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Speaker 1: but unfortunately the cause of capital is very expensive for

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Speaker 1: the industry and uh so that's why if you want

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Speaker 1: to grow and you have to be smart about how

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Speaker 1: to obtain that capital. And uh I think uh we

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Speaker 1: uh you know, Nature and Miracle is a company. I

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Speaker 1: found it last year. So our goal is to consolidate

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Speaker 1: the supply into a side of the cannabis growing industry.

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Speaker 1: So we have consolidated a number of grow line providers

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Speaker 1: and now we're trying to become uh multiple services provider

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Speaker 1: to the into the industry. So we're merging with the

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Speaker 1: spack to be a public company so that we can

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Speaker 1: obtain better capital. And this this is just one of

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Speaker 1: one of the example. So you have to be creative

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Speaker 1: to in order to obtain the capital needed. You know,

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Speaker 1: like a lot of the MSO Uh, they are now

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Speaker 1: even listened here in the US. They're listening on Canadian

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Speaker 1: Stock e Change and but they're treating on the OTCBB

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Speaker 1: over here, and they still report to SEC, which is

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Speaker 1: very uh unique, you know, because there are not even

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Speaker 1: on the changes over here. So so you have you know,

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Speaker 1: as a result of getting listened in Canada, so a

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Speaker 1: lot of the MSO can obtain that capital with costs

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Speaker 1: as low as eight percent, which is uh for most

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Speaker 1: of the smaller guy they have to pay like fifteen

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Speaker 1: percent or even higher to get the capital right tax margins.

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Speaker 1: So so I think, you know, um, there's a lot

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Speaker 1: of way to do it. And I'm sure or in

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Speaker 1: five to ten years time, uh, the kind of bazy

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Speaker 1: industry will become a little bit normal in terms of

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Speaker 1: capital reason in term obvious the investment in return. But

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Speaker 1: also by that time the property margin of the industry

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Speaker 1: will come down as well to become a normal industry.

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Speaker 1: So that's why you have to be prepared and to consolidate.

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Speaker 1: To embrace you know, you have to have a bigger platform,

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Speaker 1: like a snowball effect. Yes, correct, Yeah, the Snowball is

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Speaker 1: a book written about the worn buffet. I'm sure somebody

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Speaker 1: is going to emerge as a worn buffet of industry. Wonderful. Well, Um,

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Speaker 1: the music stopped, you know as we're about to close

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Speaker 1: out and you know, give out any advice and closing remarks.

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Speaker 1: But um, one question that I do have that I

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Speaker 1: would love for you to share with the audiences. Um, really,

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Speaker 1: how what is one thing if the audience can take

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Speaker 1: away one thing from today? What would it be as

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Speaker 1: far as capitalism and cannabis? Uh? Let me go first,

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Speaker 1: Uh yeah, yeah. One thing I want to say is

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Speaker 1: that even though it's now that used to read the

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Speaker 1: capital right now, but it is available and uh so,

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Speaker 1: and you have to get access to capital in order

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Speaker 1: uh to do well, and I think it's probably even

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Speaker 1: to survive, you know. So uh so absolutely talked to

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Speaker 1: some guy like David or you know, uh us and

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Speaker 1: bangor you know investor you know like uh capital market

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Speaker 1: guy and uh also number two sorry number two consolidate,

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Speaker 1: you know, consolidate Okay, okay, Um, can we repeat that

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Speaker 1: question one more time for me? Oh? Um? My question

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Speaker 1: was what is one key takeaway. You would love for

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Speaker 1: the audience to know as far as the future of

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Speaker 1: cannabis and capitalism, Well, right now, uh cannabis is the

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Speaker 1: new goal rush, and all the capitalists want the money

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Speaker 1: from that goal rush. So you have to do your

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Speaker 1: due diligence, be you know, get lawyers, get people uh

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Speaker 1: c p a s to look things over, and just

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Speaker 1: be really careful. There's a lot of people out here

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Speaker 1: who understand there's a lot of money that comes in

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Speaker 1: this industry, and they will bring deals to you that

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Speaker 1: are just crazy. You gotta learn how to say no.

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Speaker 1: You gotta learn how to walk away and read the

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Speaker 1: deals that's in front of you, don't think. Um. A

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Speaker 1: lot of times people think, you know, you'll meet somebody

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Speaker 1: and they're a big MSL on their wine and dyeing you,

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Speaker 1: and then you'll talk about something. But the devil's in

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Speaker 1: the details. So I always make sure you read the paperwork.

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Speaker 1: Because I've been in a lot of meetings and I

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Speaker 1: we said one thing, and then when it came to

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Speaker 1: the paperwork, it was a whole different thing. So I

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Speaker 1: just wanted to say, just be careful. Um, there's always

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Speaker 1: gonna be greedy people out there. But take your time

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Speaker 1: say no, and then you know the right money will

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Speaker 1: come to you, right, and that's what you want. I

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Speaker 1: love um that don't be afraid to say no. Right.

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Speaker 1: Recognize excuse me, recognize those red flags. I think that

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Speaker 1: is so important. Um. But I also wonder what are

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Speaker 1: some red flags before we move on to you, David,

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Speaker 1: what are some red flags? Red flags are when some

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Speaker 1: when you uh, some people will bring deals to your contracts.

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Speaker 1: I'm just gonna give you one that came to me

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Speaker 1: one time. And this was somebody who I was looking

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Speaker 1: to uh do a deal with, and so I got

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Speaker 1: the contract and the contract was we're supposed to be

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Speaker 1: talking about one deal, and within the contractor said hey,

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Speaker 1: we want every other deal that you did, right, And

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Speaker 1: we're like, well, where did this? Where did this come from? Right?

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Speaker 1: All right? And to you it sounds like like but

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Speaker 1: that's normal, all right. So those are some of the

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Speaker 1: red flags you have to look look out for. And

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Speaker 1: that's also knowing your value. Knowing your value, okay, because

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Speaker 1: a lot of times people don't really know their value

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Speaker 1: when you're dealing with you know, people who come from

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Speaker 1: money to be to be honest, but the people who

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Speaker 1: have the money are coming to you because you have

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Speaker 1: something that's valuable, right, So that's another way to look

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Speaker 1: at it. Also, I hear that all the time, you know,

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Speaker 1: as a small brand owner. Um, they're always I hear

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Speaker 1: exactly what you said all the time, David. First of all,

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Speaker 1: those are some excellent answers. Um, you took a few

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Speaker 1: out of what I was gonna say to Well, I

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Speaker 1: wanted to hear your green flags. That's why I wanted

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Speaker 1: to hear your green flag some some of them. Yeah good.

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Speaker 1: Are we gonna focus on the good money now, yea, yeah, yeah,

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Speaker 1: yeah money. I want to say one more thing with it.

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Speaker 1: If somebody comes to you and don't want you to

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Speaker 1: see your bowyer, okay, all right, that's a that's a

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Speaker 1: red flag. You have twelve hours to sign this term

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Speaker 1: sheet or else it expires, exactly, probably a red flag.

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Speaker 1: But understand, they're always open for negotiations, negotiat a better deal,

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Speaker 1: and I don't want to cut it off. But you know,

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Speaker 1: sometimes a deal might come to you and you can

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Speaker 1: negotiate a good deal. And that's actually the art of

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Speaker 1: what we're doing here, right, is how to negotiate a

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Speaker 1: good deal. Right. So take it off, David, I would

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Speaker 1: love to learn how to negotiate a great deal. Can

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Speaker 1: I have a whole separate seminar on that? Um? Hey,

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Speaker 1: well we'll host a seminar in the Chamber of Cannabis.

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Speaker 1: Exactly we should, Yeah, they are exactly. Um. So we

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Speaker 1: talked about bad money, let's talk about good money. Um.

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Speaker 1: A few good things are when you're an entrepreneur and

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Speaker 1: an investor comes to you and actually gives you time

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Speaker 1: to review their offer, gives you time to consult with

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Speaker 1: an attorney about a term sheet, gives you time to

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Speaker 1: ask questions, gives you the floor to really understand who

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Speaker 1: are we as investors or acquires right like gives you

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Speaker 1: an opportunity as a seller or as a recipient of

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Speaker 1: investment to really know who you're getting into bed with.

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Speaker 1: Because I think, at the end of the day, that's

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Speaker 1: the most important thing is do your due diligence as

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Speaker 1: a recipient of funds. Oftentimes people talk about buyers and

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Speaker 1: investors doing due diligence on companies, but it's equally, if

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Speaker 1: not more important, as a company to due diligence on

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Speaker 1: who the funk you're taking money from, right, Because if

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Speaker 1: you don't truly understand that, especially in a very nascent

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Speaker 1: industry like cannabis, you're going to get in bed with

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Speaker 1: the wrong people. And Uh, you have no idea how

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Speaker 1: many times I've seen deals go wrong. Uh, companies not

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Speaker 1: doing diligence on investors, companies that are trying to buy them.

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Speaker 1: Some of these companies never even had money to begin with. Um,

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Speaker 1: So it's really important to do your reverse due diligence.

430
00:26:17,200 --> 00:26:18,920
Speaker 1: And I think that's one thing I would I would

431
00:26:18,920 --> 00:26:21,679
Speaker 1: really want everyone to take home is you know, if

432
00:26:21,680 --> 00:26:23,520
Speaker 1: something is too good to be true, it usually is.

433
00:26:23,960 --> 00:26:25,720
Speaker 1: And if someone is about to give you some money

434
00:26:25,760 --> 00:26:27,720
Speaker 1: and go into business with you, wouldn't you want to

435
00:26:27,720 --> 00:26:30,160
Speaker 1: get to know them a little bit first, Like let's

436
00:26:30,200 --> 00:26:36,040
Speaker 1: walk before we run, let's date before we fuck? Amen? Yes? Yes?

437
00:26:36,119 --> 00:26:42,760
Speaker 1: Does that not make sense? Definitely does. That's my two sons. Uh.

438
00:26:42,800 --> 00:26:46,119
Speaker 1: I love that. And I really just appreciate your insights. Um.

439
00:26:46,440 --> 00:26:50,320
Speaker 1: Someone earlier had mentioned about just being authentic and true

440
00:26:50,320 --> 00:26:53,320
Speaker 1: to yourself, and I think that ties right into um,

441
00:26:53,480 --> 00:26:58,080
Speaker 1: good money, bad money, and really understanding your value right. UM.

442
00:26:58,200 --> 00:27:01,720
Speaker 1: So I really appreciate you guys bringing this knowledge to

443
00:27:01,840 --> 00:27:05,399
Speaker 1: our audience today to can xas Cannabis Talk one on

444
00:27:05,480 --> 00:27:08,879
Speaker 1: one's podcast has been truly amazing and incredible with you guys,

445
00:27:09,240 --> 00:27:11,280
Speaker 1: we hope the audience has learned something and got a

446
00:27:11,359 --> 00:27:16,080
Speaker 1: key takeaway today. Um any last words before we peace out,

447
00:27:17,720 --> 00:27:26,639
Speaker 1: Everyone wish me a happy birthday. Here's my here's my

448
00:27:26,680 --> 00:27:29,800
Speaker 1: two cents before we go. If anyone is looking to

449
00:27:29,960 --> 00:27:35,320
Speaker 1: raise money, if anyone has been approached by an investor, acquirer,

450
00:27:35,560 --> 00:27:37,720
Speaker 1: or the like. If you don't have someone on your

451
00:27:37,720 --> 00:27:40,280
Speaker 1: team or someone in your network to help you review

452
00:27:40,320 --> 00:27:42,679
Speaker 1: a term sheet or understand and offer something that you

453
00:27:42,720 --> 00:27:46,000
Speaker 1: don't understand, reach out to me, reach out to another bank,

454
00:27:46,080 --> 00:27:48,520
Speaker 1: or reach out to someone that does, because that will

455
00:27:48,520 --> 00:27:51,400
Speaker 1: help you avoid literally potentially millions of dollars in losses

456
00:27:51,680 --> 00:27:53,840
Speaker 1: in the near term future. So reach out to an expert.

457
00:27:54,080 --> 00:27:55,600
Speaker 1: That's what they're here for. That's why we all do

458
00:27:55,640 --> 00:27:59,240
Speaker 1: different things and we all win as a team. Thanks,

459
00:27:59,280 --> 00:28:01,760
Speaker 1: We'll be right act with Cannabis Talk one oh one.

460
00:28:12,720 --> 00:28:15,760
Speaker 1: Welcome back to Cannabis Talk one oh one. I never

461
00:28:15,920 --> 00:28:19,040
Speaker 1: come on stage without waking everybody up. So when I

462
00:28:19,119 --> 00:28:21,639
Speaker 1: say hey guys, you guys say hey, what deal? And

463
00:28:21,720 --> 00:28:26,320
Speaker 1: I say hey, guys, you guys say hey, all right, cool,

464
00:28:26,359 --> 00:28:29,680
Speaker 1: Hey guys, that was a warm up, so gonna wake

465
00:28:29,680 --> 00:28:35,320
Speaker 1: everybody up, all right, cool, hey guys, Hey guys, Hey guys,

466
00:28:35,920 --> 00:28:39,080
Speaker 1: that sucked. Come on, bro, fun that wake up. Let's go,

467
00:28:39,600 --> 00:28:42,600
Speaker 1: let's go, let's go. Let's try this again. I need

468
00:28:42,640 --> 00:28:45,640
Speaker 1: everybody up. I know it's late night. I ain't speaking,

469
00:28:45,920 --> 00:28:48,760
Speaker 1: you know, let me switch it top. I'm letna search

470
00:28:48,760 --> 00:28:52,440
Speaker 1: it though. When now I talked tonight unless everybody were up? Yeah,

471
00:28:52,640 --> 00:28:54,640
Speaker 1: when now I talked tonight unless everybody were a coup

472
00:28:54,680 --> 00:28:57,320
Speaker 1: and already one more time. So when I say hey, guys,

473
00:28:57,320 --> 00:29:02,000
Speaker 1: when they say, hey, what zeen? Hey guy? Nice, hey guys,

474
00:29:02,800 --> 00:29:06,959
Speaker 1: hey guys. Yeah, let's stain. Let's to final let's get

475
00:29:07,000 --> 00:29:10,600
Speaker 1: their own a plaza. Yeah. On it's a beautiful, beautiful

476
00:29:10,600 --> 00:29:14,560
Speaker 1: look event, you know. So tonight we want to talk,

477
00:29:14,760 --> 00:29:19,080
Speaker 1: you know about new age marketed. Um. I want to

478
00:29:19,120 --> 00:29:21,200
Speaker 1: talk about some of the dudes on dudes that I

479
00:29:21,240 --> 00:29:24,760
Speaker 1: see that you guys can add to your portfolio, UM,

480
00:29:24,800 --> 00:29:27,640
Speaker 1: to be more successful in this industry. Look a bit

481
00:29:27,720 --> 00:29:30,120
Speaker 1: about who I am. I mean, let's go back to

482
00:29:30,680 --> 00:29:32,800
Speaker 1: the accident that you guys can understand so that we

483
00:29:32,840 --> 00:29:36,400
Speaker 1: can have a great conversation. So sorry about that. Sorry

484
00:29:36,400 --> 00:29:38,920
Speaker 1: about a little bit about who I am. Born and

485
00:29:39,000 --> 00:29:42,920
Speaker 1: raised in Jamaica. Uh, moved to America in ten Has

486
00:29:43,000 --> 00:29:47,959
Speaker 1: anybody ever shopped at a Costco or sam Scobe before? Anybody?

487
00:29:48,000 --> 00:29:50,160
Speaker 1: Has anybody ever got pitched a T n T or

488
00:29:50,240 --> 00:29:53,840
Speaker 1: direct TV in the sam scob Costco before? Yeah, I

489
00:29:53,920 --> 00:29:57,720
Speaker 1: made that program. That's me. So for the last ten years, Um,

490
00:29:57,760 --> 00:30:02,080
Speaker 1: that's what I've been doing. H Corona, happing, and then, um,

491
00:30:02,120 --> 00:30:05,640
Speaker 1: you know, I realized I wasn't very passionate about cable

492
00:30:05,720 --> 00:30:08,960
Speaker 1: and and and cell phone services. You know, my passion

493
00:30:09,080 --> 00:30:12,160
Speaker 1: was cannabis. And I discovered that at a late age

494
00:30:12,240 --> 00:30:14,880
Speaker 1: in life, at seven. And you know, I really wanted

495
00:30:14,920 --> 00:30:18,480
Speaker 1: to debunk a lot of the mysteries about cannabis. When

496
00:30:18,520 --> 00:30:21,840
Speaker 1: I added that to my life, my work efficiency actually

497
00:30:21,840 --> 00:30:25,040
Speaker 1: went through the roof, versus to what most people say

498
00:30:25,160 --> 00:30:28,960
Speaker 1: or believe that you work less without cannabis. I couldn't

499
00:30:29,000 --> 00:30:32,000
Speaker 1: achieve majority of the things I've done, So I switched

500
00:30:32,080 --> 00:30:36,880
Speaker 1: to the industry and sid suiting in the industry. After Corona,

501
00:30:37,640 --> 00:30:42,040
Speaker 1: I've seen something that's amazing. I got in where everything

502
00:30:42,120 --> 00:30:45,800
Speaker 1: was on fire, everyone was booming, and I was like,

503
00:30:45,880 --> 00:30:50,400
Speaker 1: hell yeah, this is awesome, and I couldn't understand why

504
00:30:50,400 --> 00:30:54,080
Speaker 1: they were booming. Then I stepped back and things slowed

505
00:30:54,120 --> 00:30:57,520
Speaker 1: down a little bit for everyone. And what we saw

506
00:30:57,600 --> 00:31:01,280
Speaker 1: with brands, where brands started racing to the bottom with pricing.

507
00:31:02,400 --> 00:31:05,840
Speaker 1: I saw dispensaries closing down. I saw people getting let go,

508
00:31:05,920 --> 00:31:09,200
Speaker 1: and I'm like, what is going on? And I think

509
00:31:09,200 --> 00:31:12,360
Speaker 1: a key part to this is guy's is it's a

510
00:31:12,400 --> 00:31:16,760
Speaker 1: new age. It's adapting, it's marketing, it's it's engaging. And

511
00:31:17,240 --> 00:31:19,120
Speaker 1: you know, shout out to the young lady that was

512
00:31:19,240 --> 00:31:23,800
Speaker 1: up here earlier. She gave some killer points about reaching

513
00:31:23,840 --> 00:31:26,560
Speaker 1: and engaging the customers. And you know, some of the

514
00:31:26,600 --> 00:31:29,920
Speaker 1: things I want to hell yeah, a great job, right,

515
00:31:30,200 --> 00:31:32,400
Speaker 1: and some of the things I want to talk about

516
00:31:32,400 --> 00:31:34,720
Speaker 1: some of the dudes in the industry. I want to

517
00:31:34,760 --> 00:31:38,160
Speaker 1: leave with the positives. And one of the biggest dudes

518
00:31:38,240 --> 00:31:42,200
Speaker 1: is engagement. You know, shout out to If you guys

519
00:31:42,200 --> 00:31:44,360
Speaker 1: don't know him, I'm I'm gonna call him out real quick.

520
00:31:44,400 --> 00:31:47,360
Speaker 1: But this man right here, Elliott, you guys know Elliott.

521
00:31:47,560 --> 00:31:50,640
Speaker 1: Can I get around of applause to Elliott? All right?

522
00:31:51,000 --> 00:31:55,000
Speaker 1: All right? When I tell you this man engages people.

523
00:31:55,040 --> 00:31:58,960
Speaker 1: On a whole different level that you'd be amazed. It's

524
00:31:59,000 --> 00:32:03,200
Speaker 1: no wonder why he's successful, right, He's showing the community

525
00:32:03,240 --> 00:32:06,840
Speaker 1: he cares. It's no longer about hiding the fact that

526
00:32:06,840 --> 00:32:11,320
Speaker 1: you're in cannabis. It's about debunking that mit that it's

527
00:32:11,360 --> 00:32:14,160
Speaker 1: not an everyday usage. Like, guys, one of the most

528
00:32:14,160 --> 00:32:18,320
Speaker 1: beautiful things I see in the industries when grandma and

529
00:32:18,360 --> 00:32:24,120
Speaker 1: grandma comes in with grandson and granddaughter and they're all

530
00:32:24,240 --> 00:32:28,680
Speaker 1: shopping for cannabis. Now beautiful. I cried during the p

531
00:32:28,840 --> 00:32:31,480
Speaker 1: a D like I went to the corner, like, damn,

532
00:32:31,520 --> 00:32:35,840
Speaker 1: that's amazing. Why are we telling that story? This is

533
00:32:35,880 --> 00:32:38,920
Speaker 1: what will get people to come to your stories. This

534
00:32:38,960 --> 00:32:42,200
Speaker 1: is what we'll get people to buy your brand. Right.

535
00:32:42,600 --> 00:32:44,680
Speaker 1: So when we talk about the dudes of the industries,

536
00:32:44,720 --> 00:32:49,040
Speaker 1: we talked about what social platform can we utilize these days?

537
00:32:50,040 --> 00:32:53,520
Speaker 1: How many people got Has anybody ever got kicked off

538
00:32:53,880 --> 00:33:00,280
Speaker 1: Instagram for weed? Cannabis? Anybody speak in your mind? Right? All? Right?

539
00:33:00,320 --> 00:33:03,960
Speaker 1: Then we hire another, Then we opened another Instagram page,

540
00:33:03,960 --> 00:33:06,280
Speaker 1: and then we opened another one, and we keep going.

541
00:33:06,360 --> 00:33:11,120
Speaker 1: We keep trying the same things. You guys, ever heard

542
00:33:11,160 --> 00:33:17,080
Speaker 1: about telegram? Who knows about telegram? What about capturing your

543
00:33:17,120 --> 00:33:20,000
Speaker 1: customers on telegram. That way you can stay in contact

544
00:33:20,040 --> 00:33:25,640
Speaker 1: with them all day for free. You can share your

545
00:33:25,640 --> 00:33:32,200
Speaker 1: content with them all day for free, get them deals

546
00:33:32,240 --> 00:33:35,440
Speaker 1: all day. Come on, guys, But yet we spend more

547
00:33:35,480 --> 00:33:37,680
Speaker 1: money doing the same ship over and over again. That's

548
00:33:37,680 --> 00:33:40,480
Speaker 1: not working. Come on, guys, let's adapt. There's a new

549
00:33:40,520 --> 00:33:45,720
Speaker 1: social media platform called you. You guys ever heard of? You? Guys?

550
00:33:45,920 --> 00:33:52,040
Speaker 1: Chut us out? How many people want to expand their

551
00:33:52,160 --> 00:33:57,400
Speaker 1: business out of California and make money out of California.

552
00:33:58,480 --> 00:34:01,120
Speaker 1: Like this is the simplest thing. You guys already figured

553
00:34:01,160 --> 00:34:04,920
Speaker 1: it out. You guys have already done every mistake in

554
00:34:04,920 --> 00:34:09,000
Speaker 1: the book, So why not show people what not to do.

555
00:34:09,400 --> 00:34:12,359
Speaker 1: There's an app called view that if you create a

556
00:34:12,360 --> 00:34:15,400
Speaker 1: show on it, people can watch it. That's another income

557
00:34:15,440 --> 00:34:21,759
Speaker 1: stream for your store, just for doing your job. Let's go,

558
00:34:24,040 --> 00:34:30,239
Speaker 1: but last, I'll wrap up in five. I wrap up

559
00:34:30,239 --> 00:34:32,239
Speaker 1: in five. I wrap up in five, I wrap up

560
00:34:32,239 --> 00:34:34,600
Speaker 1: in five. All right, So let me wrap up with

561
00:34:34,680 --> 00:34:38,800
Speaker 1: saying this, Like, guys, so I heard an interesting fact

562
00:34:39,000 --> 00:34:41,279
Speaker 1: not too long ago, and it kind of blew my mind.

563
00:34:41,840 --> 00:34:45,520
Speaker 1: And and to that fact, it kind of happened to

564
00:34:45,560 --> 00:34:48,960
Speaker 1: me today. I believe someone told me. Remember I'm new

565
00:34:48,960 --> 00:34:50,600
Speaker 1: in the industry, so you can beat me up. I

566
00:34:50,719 --> 00:34:53,720
Speaker 1: just I'm just really passionate about marketing and helping people.

567
00:34:54,000 --> 00:34:56,839
Speaker 1: When you focus on helping people, you grow places. That's

568
00:34:56,880 --> 00:35:00,520
Speaker 1: all I care about. So somebody told me in twenty eighteen,

569
00:35:01,200 --> 00:35:04,040
Speaker 1: I believe there was five hundred brands or something like

570
00:35:04,120 --> 00:35:08,799
Speaker 1: fifty brands that was really popular, and then come it

571
00:35:08,880 --> 00:35:12,040
Speaker 1: was up to like nine twenty nine brands. And then

572
00:35:12,040 --> 00:35:16,080
Speaker 1: since being here tonight, I've heard about another hundred brands, right,

573
00:35:16,280 --> 00:35:18,719
Speaker 1: So there's more brands that come in. So here's the thing.

574
00:35:19,360 --> 00:35:22,600
Speaker 1: If I'm a dispensary owner, if I'm a brand, I

575
00:35:22,680 --> 00:35:26,880
Speaker 1: have to understand that it's a now an industry wave

576
00:35:27,040 --> 00:35:31,160
Speaker 1: that that people are shopping differently when it comes to cannabis. Right.

577
00:35:31,560 --> 00:35:36,640
Speaker 1: It's changing the consumers strategy of of of where to buy,

578
00:35:36,680 --> 00:35:40,440
Speaker 1: it's changing. It's it's a hype culture. So there's there's

579
00:35:40,480 --> 00:35:45,960
Speaker 1: a lot of owners here right that I believe are

580
00:35:46,080 --> 00:35:51,480
Speaker 1: missing on some cool opportunities to capitalize on everyday superstars

581
00:35:51,640 --> 00:35:56,040
Speaker 1: or NFL players or or or or even great holidays,

582
00:35:56,040 --> 00:36:01,080
Speaker 1: to engage the community, spend some time not just paying

583
00:36:01,120 --> 00:36:05,000
Speaker 1: for the metrics, but actually applying the metrics. The metrics

584
00:36:05,040 --> 00:36:08,839
Speaker 1: allow you to move the motions out of your decisions.

585
00:36:09,400 --> 00:36:12,839
Speaker 1: And I think what I'm seeing with the industry is

586
00:36:13,120 --> 00:36:17,160
Speaker 1: there's so many facts, there's so many analytics, but we're

587
00:36:17,200 --> 00:36:20,759
Speaker 1: still going in the wrong direction. We're not using them

588
00:36:20,800 --> 00:36:24,120
Speaker 1: in the right way. Study how customers are consuming and

589
00:36:24,200 --> 00:36:28,160
Speaker 1: adapt to it. Don't fight it, right um. One of

590
00:36:28,200 --> 00:36:31,080
Speaker 1: the coolest things I've heard today that I think I

591
00:36:31,120 --> 00:36:33,239
Speaker 1: want to share with everyone, which is a great do

592
00:36:34,280 --> 00:36:41,800
Speaker 1: is spend some time with your bud tenders. Those guys

593
00:36:41,840 --> 00:36:46,239
Speaker 1: are the gatekeepers. They hold the keys to everything. I

594
00:36:46,280 --> 00:36:49,319
Speaker 1: heard one of the most brilliant tactics today to have

595
00:36:49,560 --> 00:36:53,120
Speaker 1: great customer engagement. We all know the customer coming to

596
00:36:53,239 --> 00:36:55,879
Speaker 1: the store is important. I'm not gonna spend time talking

597
00:36:55,880 --> 00:36:58,320
Speaker 1: about that. What I'm gonna talk about is how you

598
00:36:58,360 --> 00:37:01,040
Speaker 1: do you get your bud tenders to let every single

599
00:37:01,080 --> 00:37:04,960
Speaker 1: person feel that way. Guys, I heard of a tactic

600
00:37:05,080 --> 00:37:09,160
Speaker 1: of pain for every review you get. You know that

601
00:37:09,239 --> 00:37:13,880
Speaker 1: motivates a bud tender. You know that motivates individual to

602
00:37:13,960 --> 00:37:16,080
Speaker 1: go in and be like yo, I got six reviews

603
00:37:16,120 --> 00:37:19,240
Speaker 1: done today, and imagine how that can scale your business.

604
00:37:19,239 --> 00:37:22,440
Speaker 1: When someone's deciding what store to go to to go

605
00:37:22,520 --> 00:37:24,600
Speaker 1: pick up their next pre roller, the the next new

606
00:37:24,640 --> 00:37:28,000
Speaker 1: strain are better. Yet what store to keep coming back

607
00:37:28,000 --> 00:37:31,960
Speaker 1: to to create that repeat customer? Right? Because we all

608
00:37:32,000 --> 00:37:36,520
Speaker 1: know shopping habits where creatures of habits. We we don't

609
00:37:36,560 --> 00:37:39,160
Speaker 1: like trying new things, so you get that one shot.

610
00:37:39,920 --> 00:37:43,520
Speaker 1: So my message today, guys, it's it's very simple. There's

611
00:37:43,520 --> 00:37:46,400
Speaker 1: a lot of dudes, and don't the markets evolving quickly.

612
00:37:46,760 --> 00:37:49,120
Speaker 1: Please don't sit on your hands or sit on your

613
00:37:49,120 --> 00:37:52,880
Speaker 1: ears and ignore things. Please don't please don't pay attention

614
00:37:52,920 --> 00:37:56,440
Speaker 1: to the analytics, copy, cheat and steel. It's your best way.

615
00:37:56,600 --> 00:37:59,839
Speaker 1: If Elliott's can engage everybody every single day on it's

616
00:37:59,880 --> 00:38:03,040
Speaker 1: the Graham, I promise you you can as a as

617
00:38:03,080 --> 00:38:07,120
Speaker 1: a as an owner, as a brand, as a dispensary,

618
00:38:07,200 --> 00:38:10,319
Speaker 1: and and you know what, I'll leave you guys with this.

619
00:38:11,239 --> 00:38:19,239
Speaker 1: You know, I was somebody that's that that was extremely shy,

620
00:38:19,560 --> 00:38:23,200
Speaker 1: scared to share my content with the world. I felt

621
00:38:23,239 --> 00:38:25,800
Speaker 1: like I would be judged. I felt like people wouldn't

622
00:38:25,800 --> 00:38:28,320
Speaker 1: listen to me. I felt like it would be different.

623
00:38:28,440 --> 00:38:31,520
Speaker 1: I felt like because I was in cannabis, people were like,

624
00:38:32,160 --> 00:38:37,320
Speaker 1: what the it's it's actually quite different. It's very different

625
00:38:37,320 --> 00:38:40,480
Speaker 1: when when you bear to truth to somebody, and and

626
00:38:40,480 --> 00:38:42,200
Speaker 1: and a lot of you guys have done some really

627
00:38:42,280 --> 00:38:47,120
Speaker 1: amazing things. Stop fucking hiding it. If you want more

628
00:38:47,120 --> 00:38:50,000
Speaker 1: money to your store, to your brand, stop fucking hiding it.

629
00:38:50,920 --> 00:38:54,640
Speaker 1: You guys done something that someone in New York, New Jersey,

630
00:38:54,840 --> 00:38:58,840
Speaker 1: every state that's expanding is dying to see. Stop fucking

631
00:38:58,920 --> 00:39:03,880
Speaker 1: hiding it. Yeah, and I'm proud of everyone here today,

632
00:39:04,280 --> 00:39:06,399
Speaker 1: And guys, let's have a killer show tomorrow. Thank you, guys,

633
00:39:06,600 --> 00:39:08,960
Speaker 1: Thank you for listening to Cannabis Talk one oh one

634
00:39:08,960 --> 00:39:12,160
Speaker 1: on the I Heart Radio app, Apple podcast, or wherever

635
00:39:12,239 --> 00:39:13,440
Speaker 1: you get your podcasts.