WEBVTT - Keith Corbin: His Culinary Journey After Prison

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<v Speaker 1>Pushkin. The other day I drove up from my home

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<v Speaker 1>in Long Beach to a restaurant called Alta and the

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<v Speaker 1>historic West Adams neighborhood of LA. This is a beautiful

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<v Speaker 1>space you have.

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<v Speaker 2>I thank you, thank you. Have you been here?

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<v Speaker 1>I have not?

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<v Speaker 3>I gotta I gotta put you on? Did we get that?

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<v Speaker 2>Great? Were opening with that?

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<v Speaker 3>My apologies, man, you can make here for the interview.

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<v Speaker 1>Keith Corbyn, the man you just heard grilling me, grew

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<v Speaker 1>up about ten miles south of here in another LA

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<v Speaker 1>neighborhood called Watts. In the nineteen eighties. Watts was pretty

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<v Speaker 1>much the epicenter for the War on drugs, and like

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<v Speaker 1>many others growing up in the area, hustling became a

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<v Speaker 1>way of life for Keith. But it was also in

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<v Speaker 1>Watts where through his grandmother, Keith developed a love of cooking,

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<v Speaker 1>and as you'll hear in our interview before becoming the

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<v Speaker 1>trendy restaurant tour he is today, that love of cooking

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<v Speaker 1>saved him when his hustle landed him in prison. This

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<v Speaker 1>is started from the body hard earing success stories from

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<v Speaker 1>people like us. Keith and I jumped right in to

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<v Speaker 1>talk about what it was like building this black owned

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<v Speaker 1>restaurant in West Adams and how people in this quickly

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<v Speaker 1>gentrifying neighborhood reacted when Keith first opened All TOA back

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<v Speaker 1>in twenty eighteen.

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<v Speaker 2>Yeah, it was ugly the beginning.

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<v Speaker 3>How so, I mean when we first came in here,

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<v Speaker 3>we first came into West Adams, I got a lot

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<v Speaker 3>of slack for, you know, from our own people, for

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<v Speaker 3>being the quote unquote face of gentrification. It was only

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<v Speaker 3>on Instagram and you know, and it was just like

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<v Speaker 3>in my what I was trying to do was elevate

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<v Speaker 3>our food. I wanted to represent it and present it

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<v Speaker 3>in a way that it hasn't been done. I wanted

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<v Speaker 3>to bring a restaurant into a community like mine. I

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<v Speaker 3>wanted to provide opportunity, jobs and training to kind of

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<v Speaker 3>like infistrate this industry that doesn't have a lot of

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<v Speaker 3>black and brown influence in it. So I was very

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<v Speaker 3>intentional on what I was coming in to do. No

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<v Speaker 3>one asked me, it's just like part of the gentrifying

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<v Speaker 3>the community. Bullshit, excuse me? Yes, So, but you know,

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<v Speaker 3>it passed and now people see what the mission is,

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<v Speaker 3>to see what I'm about and understand it, and has

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<v Speaker 3>been very very supportive, but it was hard in the beginning,

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<v Speaker 3>you know, like it was it was eating at me.

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<v Speaker 1>What do you think it says about as black folk,

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<v Speaker 1>like our relationship with success, that when one of our

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<v Speaker 1>own opens up, like a restaurant like the one like

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<v Speaker 1>Alter that you've opened in our own neighborhood is viewed

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<v Speaker 1>as betraying the community.

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<v Speaker 2>You know that.

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<v Speaker 3>I mean, I don't know, you know, I try not

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<v Speaker 3>to be this believer in black folks pulling black folks down.

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<v Speaker 3>You know, I don't come at our folks like that.

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<v Speaker 3>You know where they say black folks pull black folks down,

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<v Speaker 3>White folks lift each other up, and this, that and

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<v Speaker 3>the other. I just think it's years and years in

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<v Speaker 3>years of trauma and experiences, right, it's brainwashing, Like it's

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<v Speaker 3>America has a lot to do with the way black

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<v Speaker 3>folks think, you know, from our ancestors and what we've

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<v Speaker 3>been through to get up to this point is going

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<v Speaker 3>to take a lot of healing, you know, it takes

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<v Speaker 3>a lot. It's gonna take a lot of healing and that,

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<v Speaker 3>you know, I don't think that we intentionally want to

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<v Speaker 3>pull each other down.

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<v Speaker 2>I don't wake up to pull another black person down,

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<v Speaker 2>you know.

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<v Speaker 3>But I can't say that ten o'clock at night and

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<v Speaker 3>I'm on the street, you know, and I got my

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<v Speaker 3>eye out, you know what I'm saying, Like in certain communities,

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<v Speaker 3>you know, if I'm turning the block and it's kind

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<v Speaker 3>of dark and you see the like your own fellas

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<v Speaker 3>on the block, like you might you know, fly past

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<v Speaker 3>or busty you or whatever. Right, Yeah, but yeah, that's

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<v Speaker 3>going down a whole other lane.

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<v Speaker 2>Yeah, yeah, Yeah.

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<v Speaker 1>You had an interesting I mean, plenty of trauma in

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<v Speaker 1>your life, plenty of trauma. How have you managed given

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<v Speaker 1>all that to become comfortable with success?

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<v Speaker 3>So for me, success changes with my goals. I don't

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<v Speaker 3>look at it as monetary or buying a house in

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<v Speaker 3>Westwood or any of that.

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<v Speaker 2>But you did, But I did.

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<v Speaker 3>When I first came on from prison in twenty fourteen,

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<v Speaker 3>I had a conversation with my daughter where she was

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<v Speaker 3>made whare of my lifestyle, and in that moment, I

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<v Speaker 3>realized I wasn't proud of the lifestyle I was living.

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<v Speaker 2>And if I died in that moment, you know, I was.

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<v Speaker 3>No longer proud of the conversations that people have, you know,

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<v Speaker 3>and about me. So I set out to change my

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<v Speaker 3>narrative and my legacy and the narrative that people were

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<v Speaker 3>having around me, right, conversations, and we're having different conversations today, Right,

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<v Speaker 3>my legacy has changed. So I'm successful in that I've

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<v Speaker 3>accomplished that, right, So that's a level of success. So

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<v Speaker 3>then once I accomplished that and I had an opportunity

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<v Speaker 3>to open my own business, my goal changed, right, and

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<v Speaker 3>my goal became to provide opportunity to people in similar

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<v Speaker 3>situations in which I came from.

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<v Speaker 1>Right, So maybe we should start at that first moment

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<v Speaker 1>coming out talking to your daughter. Yeah, your goal was

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<v Speaker 1>really just to create a different narrative for your life.

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<v Speaker 1>That's it than you've been given.

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<v Speaker 3>That's it, And that one not the one I've been given,

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<v Speaker 3>the one I've created. Right, So, both the circumstances were

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<v Speaker 3>created before me, Right, I was born into these circumstances.

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<v Speaker 3>But the narrative of the gangster and the drug dealer

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<v Speaker 3>and all that, even though the choices were limited for me,

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<v Speaker 3>so it was kind of like a forced path for me,

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<v Speaker 3>I still own responsibility and accountability and choosing to go

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<v Speaker 3>that route, right, So I created the narrative the drug dealer,

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<v Speaker 3>the gangster, the shooter, the X, whatever the case may be. Like,

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<v Speaker 3>I own some responsibility in it. Yeah, So I created

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<v Speaker 3>this narrative about myself because one I had pride in it,

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<v Speaker 3>and I set out to have this larger than life

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<v Speaker 3>reputation in the streets and then the drug trade. That

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<v Speaker 3>was my goal, in my mission, my aim, my objective. Right,

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<v Speaker 3>So I own that. Right, I own that. But then

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<v Speaker 3>I sought to change that.

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<v Speaker 1>So to change that. So when you come out, what

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<v Speaker 1>are your thoughts about how you can change that? After

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<v Speaker 1>that conversation, I had no idea.

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<v Speaker 3>I absolutely had no idea, right, I just took it

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<v Speaker 3>day by day, and when I found myself in situations,

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<v Speaker 3>I just made the best of it, just like when

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<v Speaker 3>I was in my youth, you know, when I found

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<v Speaker 3>myself in situations at seven and seven world on wheels,

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<v Speaker 3>locked in with all these street dudes throughout LA and

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<v Speaker 3>the squabble time come up. I just made the best

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<v Speaker 3>of the situation. And as things as those opportunities presented

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<v Speaker 3>themselves and I stood up and stayed down, the reputation

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<v Speaker 3>began to grow.

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<v Speaker 2>So I just followed that same model.

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<v Speaker 3>I had no idea, no path on how I was

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<v Speaker 3>going to change my legacy or how I was going

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<v Speaker 3>to change the narrative.

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<v Speaker 2>It's just I.

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<v Speaker 3>Knew I didn't want to do that anymore so and

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<v Speaker 3>avoiding that it put me on another path. And as

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<v Speaker 3>the opportunities presented themselves, right, I made the best of it.

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<v Speaker 3>When I got my first job at local restaurant, I

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<v Speaker 3>had no idea where that path was going to take me.

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<v Speaker 1>Did it seem like a good opportunity to you?

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<v Speaker 2>Oh?

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<v Speaker 1>No?

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<v Speaker 3>Like work man, please, nigga, I've been hit selling dope

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<v Speaker 3>my whole life, like hustling entrepreneur. I ain't want to

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<v Speaker 3>work for nobody, you know what I'm saying. Like it

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<v Speaker 3>was so uncomfortable. It was so uncomfortable to be to

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<v Speaker 3>come up into projects and to go to and lift

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<v Speaker 3>this whole lifestyle of with no authority, no respect for authority.

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<v Speaker 2>To then have this white man yelling at me in.

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<v Speaker 1>The kitchen, Daniel Patterson.

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<v Speaker 2>Man, that shit didn't work. It just didn't work, like

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<v Speaker 2>you feel me. So I tried to.

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<v Speaker 3>Quit numerous of times, but Daniel supported me in the role.

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<v Speaker 1>So hold, look you walk me through that. So will

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<v Speaker 1>you when you go in? Would you just go walk

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<v Speaker 1>in and be like yo, I'm done, or he might

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<v Speaker 1>yell you and be like I'm done.

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<v Speaker 3>You got to understand that the restaurant right in the hood.

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<v Speaker 3>So I just walked out of the door. Yeah you

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<v Speaker 3>feel me, like he we yelling in the kitchen. Fuck that, man,

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<v Speaker 3>I'm out of here. So I walk out. Then here

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<v Speaker 3>Daniel come behind me. She let me talk to you,

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<v Speaker 3>you feel me and like guide me back in, Like, man,

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<v Speaker 3>I know it's uncomfortable with it. To get comfortable, it

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<v Speaker 3>just takes time. And in my mind, I'm like, man,

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<v Speaker 3>you just want me here to yell at me, fool

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<v Speaker 3>like you know, but I'm seeing it one way and

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<v Speaker 3>he seeing it another way.

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<v Speaker 2>He like, you know what I mean.

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<v Speaker 3>But at the end of the day, that job, I

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<v Speaker 3>didn't treasure it, but I explored it because I had

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<v Speaker 3>a goal.

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<v Speaker 2>I didn't know that working at Loco that so it

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<v Speaker 2>this way.

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<v Speaker 3>There was no representation at the mountaintop or at the

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<v Speaker 3>end of this road saying if you take this path,

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<v Speaker 3>you're able to accomplish these thing.

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<v Speaker 2>There was no example for me.

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<v Speaker 3>No, there was no representation, nobody, no example, no one

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<v Speaker 3>exemplifying that for me. Right, I was carving a path

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<v Speaker 3>on my own you know what I mean. So with

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<v Speaker 3>not knowing what I can accomplish at the end, I

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<v Speaker 3>didn't treasure it, you know what I.

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<v Speaker 1>Mean, trust the process because you didn't know it was

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<v Speaker 1>a process.

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<v Speaker 2>I didn't know what the end result was going to be.

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<v Speaker 2>For me.

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<v Speaker 3>In my mind, is just a job in a check

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<v Speaker 3>And if it's just about the money, then I know

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<v Speaker 3>many ways to get money. But I was committed to

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<v Speaker 3>the change. I was committed to the change. And I

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<v Speaker 3>think that commitment to the changes would allow Daniel to

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<v Speaker 3>tap into to guide me back into the restaurant, because

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<v Speaker 3>if I wasn't committed to the change in yourself and myself,

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<v Speaker 3>then I would have been out. Yeah, but he was

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<v Speaker 3>able to tap into that. And I had a purpose,

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<v Speaker 3>like I was doing it for a reason, and so

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<v Speaker 3>I went back in and you know, now I'm comfortable.

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<v Speaker 2>Was ill.

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<v Speaker 1>How did Daniel and Roy Troy find you for local

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<v Speaker 1>to be men?

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<v Speaker 3>Well, they came down there. I was still in prison

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<v Speaker 3>when this process started. They came down to the community

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<v Speaker 3>and kind of like really did the best research they could.

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<v Speaker 3>They got with a bunch of the older gentlemens in

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<v Speaker 3>the community, which I call my big homies, well some

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<v Speaker 3>of them. Some of them are just older dudes in

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<v Speaker 3>the community. You know, we'll keep that separate. And they

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<v Speaker 3>spent almost a year in the community and so they

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<v Speaker 3>were aware of some of the.

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<v Speaker 2>Conflicts, the traumas.

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<v Speaker 3>They kind of got an understanding about what the community

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<v Speaker 3>culture was like. And one of the things that they

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<v Speaker 3>did was really important when they opened Local was they

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<v Speaker 3>brought in a counselor. Wow, so we had access to counselor.

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<v Speaker 3>That's brilliant, you know what I.

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<v Speaker 2>Mean, and like paid counselor.

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<v Speaker 3>Like you'll have a you'll be working in a restaurant

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<v Speaker 3>and like I'll go have a session if I chose to,

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<v Speaker 3>and then I'll come back and tell Tim or whoever.

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<v Speaker 3>Now your session up, Like it's your turn and you're

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<v Speaker 3>still on the clock getting paid to go deal with

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<v Speaker 3>some of your trauma. And then we had group settings, right,

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<v Speaker 3>And so that was how intentional Local was. We're coming

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<v Speaker 3>into the community and really being intentional on helping.

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<v Speaker 2>The folks that they hired. And that's what I experienced it.

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<v Speaker 1>So they found you by talking on the old heads

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<v Speaker 1>on the block.

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<v Speaker 3>No, I'm sorry I didn't answer that question. I had

0:12:56.196 --> 0:12:59.756
<v Speaker 3>got fired at the OI refinery, and I got a

0:12:59.796 --> 0:13:00.396
<v Speaker 3>call for my mother.

0:13:00.516 --> 0:13:04.716
<v Speaker 1>You working at the refinery in.

0:13:03.356 --> 0:13:06.276
<v Speaker 2>Else So, yeah, I was working there.

0:13:06.316 --> 0:13:08.996
<v Speaker 3>I came on from prison, got a job there, labor job,

0:13:09.116 --> 0:13:11.396
<v Speaker 3>because that's the only job I thought X cons can get,

0:13:12.316 --> 0:13:14.836
<v Speaker 3>And so I got a labor job, worked my ass off,

0:13:15.036 --> 0:13:18.076
<v Speaker 3>got a promotion. At the time I got hired, they

0:13:18.116 --> 0:13:22.236
<v Speaker 3>wasn't doing background checks, and then by the time I

0:13:22.276 --> 0:13:26.076
<v Speaker 3>got the promotion, background checks has been implemented. So in

0:13:26.196 --> 0:13:27.876
<v Speaker 3>order to get the promotion, they had to run my

0:13:27.916 --> 0:13:31.156
<v Speaker 3>license to drive company equipment. Running my license brought my

0:13:31.196 --> 0:13:33.476
<v Speaker 3>background up, and so they walked me to the gate

0:13:33.476 --> 0:13:36.756
<v Speaker 3>and terminated me. They didn't say damn, like, man, he

0:13:36.876 --> 0:13:39.276
<v Speaker 3>really worked hard to the point that we want to

0:13:39.276 --> 0:13:42.116
<v Speaker 3>invest in him and move him up in the company. No,

0:13:42.316 --> 0:13:44.916
<v Speaker 3>they overlooked all that and said background, Oh, yeah, you

0:13:44.996 --> 0:13:47.596
<v Speaker 3>out of here. So for a couple of weeks, I

0:13:47.756 --> 0:13:51.236
<v Speaker 3>just really felt that the system and society was so unforgiving,

0:13:51.396 --> 0:13:55.676
<v Speaker 3>right yeah, that I considered going back to hustling. And

0:13:55.716 --> 0:13:57.836
<v Speaker 3>then I got a call from my mother saying, boy,

0:13:57.836 --> 0:13:58.516
<v Speaker 3>you better get over here.

0:13:58.516 --> 0:14:00.316
<v Speaker 2>They just build a restaurant in the.

0:14:00.276 --> 0:14:03.756
<v Speaker 3>Hood and they hiring on the spot and I was

0:14:03.796 --> 0:14:07.116
<v Speaker 3>getting off the freeway and watch on Womenton, the Womenton

0:14:07.116 --> 0:14:08.716
<v Speaker 3>exit off the one oh five, So I just shot

0:14:08.756 --> 0:14:09.116
<v Speaker 3>over there.

0:14:09.556 --> 0:14:10.276
<v Speaker 2>They's show enough.

0:14:10.396 --> 0:14:12.756
<v Speaker 3>They had an application with like four or five questions

0:14:13.716 --> 0:14:18.396
<v Speaker 3>first name, last name, birthday, phone number, email, like, no,

0:14:19.036 --> 0:14:21.116
<v Speaker 3>do you small? Have you ever been in prison? Are

0:14:21.156 --> 0:14:24.756
<v Speaker 3>you black or brown? None of that general information. They

0:14:24.836 --> 0:14:26.076
<v Speaker 3>hired us on the spot.

0:14:26.276 --> 0:14:29.076
<v Speaker 1>Without even knowing your ability to cook?

0:14:29.996 --> 0:14:31.716
<v Speaker 2>Are my inability Do.

0:14:31.676 --> 0:14:34.556
<v Speaker 1>You feel you had an inability at the time for restaurants?

0:14:34.796 --> 0:14:37.396
<v Speaker 1>Absolutely okay, because cooking that home.

0:14:37.316 --> 0:14:45.556
<v Speaker 3>And cooking dope, the's two differents, like it's but however,

0:14:45.916 --> 0:14:49.196
<v Speaker 3>there are skills in both of those that's transferable that

0:14:49.276 --> 0:14:54.356
<v Speaker 3>I didn't understand until I got comfortable in the restaurant industry, right,

0:14:54.436 --> 0:14:57.756
<v Speaker 3>and then I was able to see and understand that, Wow,

0:14:58.796 --> 0:15:01.476
<v Speaker 3>I didn't have to forsake all this knowledge I've learned

0:15:01.476 --> 0:15:05.836
<v Speaker 3>cooking drugs. There's some things there that I learned that

0:15:06.836 --> 0:15:10.796
<v Speaker 3>actually it's transferable. Because when I was cooked drugs, the

0:15:10.916 --> 0:15:15.476
<v Speaker 3>main star was the product, right right?

0:15:16.556 --> 0:15:18.076
<v Speaker 2>How do I make great product?

0:15:19.116 --> 0:15:22.956
<v Speaker 3>And that's what's starting with a proper base, A great base,

0:15:23.276 --> 0:15:25.556
<v Speaker 3>great keilo or cocaine, right right?

0:15:25.956 --> 0:15:27.996
<v Speaker 1>So that's like a rue or something like.

0:15:28.276 --> 0:15:32.196
<v Speaker 3>So No, it's like when you have an option of

0:15:32.996 --> 0:15:35.876
<v Speaker 3>vegetables where you getting it from the liquor store or

0:15:35.916 --> 0:15:40.876
<v Speaker 3>the farmer's mark. Starting with great product and the base

0:15:40.956 --> 0:15:44.236
<v Speaker 3>of the product has to be great, yes, right, and

0:15:44.276 --> 0:15:48.676
<v Speaker 3>then that translates how the end product. So if I

0:15:48.836 --> 0:15:51.436
<v Speaker 3>have a bad kelo or coke, then what do I

0:15:51.436 --> 0:15:53.556
<v Speaker 3>think the crack is going to be at the end result?

0:15:54.196 --> 0:15:57.716
<v Speaker 3>If I have shitty vegetables that's out of season, that's

0:15:57.756 --> 0:16:01.396
<v Speaker 3>been on a frozen truck traveling for two months.

0:16:02.516 --> 0:16:05.036
<v Speaker 2>If I have avocados.

0:16:04.196 --> 0:16:07.476
<v Speaker 3>That's coming and that's getting picked off the tree too

0:16:07.596 --> 0:16:12.396
<v Speaker 3>early to equate for travel time opposed to going to

0:16:12.436 --> 0:16:14.716
<v Speaker 3>the farmer's market and grab an avocado that was just

0:16:14.756 --> 0:16:20.196
<v Speaker 3>picked yesterday. So that's what I'm talking about. Like there's things,

0:16:20.316 --> 0:16:24.996
<v Speaker 3>and so the product is one. And then when you

0:16:25.036 --> 0:16:28.756
<v Speaker 3>think about hustling, it's like, Okay, I had a dope

0:16:28.756 --> 0:16:31.396
<v Speaker 3>house and you got all these young dudes on the

0:16:31.436 --> 0:16:33.396
<v Speaker 3>block that also have dope sexes.

0:16:33.476 --> 0:16:37.196
<v Speaker 2>Like how do I.

0:16:35.716 --> 0:16:39.516
<v Speaker 3>Get the customer to walk past the convenient guy to

0:16:39.636 --> 0:16:40.596
<v Speaker 3>come to me every time?

0:16:41.436 --> 0:16:44.996
<v Speaker 2>Right? How do I distinguish my product? You know what

0:16:45.036 --> 0:16:45.996
<v Speaker 2>I mean, and so.

0:16:46.916 --> 0:16:50.396
<v Speaker 3>All these things start coming back to me, like, oh, man,

0:16:50.436 --> 0:16:53.436
<v Speaker 3>I can utilize that shit in the restaurant, like focus

0:16:53.476 --> 0:16:56.116
<v Speaker 3>on the product, like the base. And then when you

0:16:56.156 --> 0:16:59.236
<v Speaker 3>have that, how do you distinguish your product from everyone else?

0:16:59.516 --> 0:17:02.276
<v Speaker 3>At least full of restaurants? So how do you separate

0:17:02.396 --> 0:17:05.276
<v Speaker 3>your product and your business from everyone else? And so

0:17:05.476 --> 0:17:08.756
<v Speaker 3>those lessons that I learned in the streets I utilize

0:17:08.876 --> 0:17:14.156
<v Speaker 3>and the restaurants, but just cooking, I had a whole

0:17:14.196 --> 0:17:15.036
<v Speaker 3>lot to learn.

0:17:16.316 --> 0:17:19.156
<v Speaker 1>When we come back. Keith Corbin talks about how being

0:17:19.196 --> 0:17:22.516
<v Speaker 1>exposed to fresh foods and learning to cook professionally helped

0:17:22.596 --> 0:17:27.436
<v Speaker 1>him understand what his community needed, access to healthier meals.

0:17:37.876 --> 0:17:41.636
<v Speaker 1>What did you learn at local about cooking properly?

0:17:41.676 --> 0:17:47.996
<v Speaker 3>Seeing me full timing shit. I learned a lot of vegetables.

0:17:48.556 --> 0:17:51.196
<v Speaker 3>I learned a lot of herbs. I learned a lot

0:17:51.196 --> 0:17:53.676
<v Speaker 3>of stuff because you know, growing up, a lot of

0:17:53.676 --> 0:18:01.036
<v Speaker 3>of the ingredients came out of can garlic powder, onion powder, lowriesy.

0:18:01.716 --> 0:18:05.796
<v Speaker 3>You know, like you didn't really work with raw product,

0:18:06.676 --> 0:18:10.396
<v Speaker 3>so loco, I learned that how to deal, how to

0:18:10.476 --> 0:18:13.876
<v Speaker 3>work with raw product. And then another thing, how to

0:18:13.916 --> 0:18:20.596
<v Speaker 3>properly cook vegetables. Like in our community, we overcook vegetables.

0:18:21.036 --> 0:18:26.236
<v Speaker 3>We make everything into mush, right, we boil the heat,

0:18:28.996 --> 0:18:32.276
<v Speaker 3>We boil the hell out. So what I'm saying, so

0:18:33.116 --> 0:18:36.476
<v Speaker 3>no color. Yeah, So I learned a lot of that,

0:18:36.596 --> 0:18:39.356
<v Speaker 3>you know. I learned a lot about how you know,

0:18:39.396 --> 0:18:43.436
<v Speaker 3>steaming is better than boiling because through the baill you

0:18:43.436 --> 0:18:46.556
<v Speaker 3>you boil broccoli and then you see the water's green.

0:18:47.636 --> 0:18:50.756
<v Speaker 2>That's because all of them nutrients is in the water now, right, Like,

0:18:51.596 --> 0:18:53.236
<v Speaker 2>So I learned a lot in Loco.

0:18:53.476 --> 0:18:55.236
<v Speaker 1>Incredible. How long were you there?

0:18:55.276 --> 0:19:00.076
<v Speaker 3>Ultimately I started in twenty sixteen, probably a year and

0:19:00.116 --> 0:19:03.196
<v Speaker 3>a half because I opened this restaurant in twenty eighteen,

0:19:03.996 --> 0:19:05.636
<v Speaker 3>so just over.

0:19:05.436 --> 0:19:08.076
<v Speaker 1>A year, just over your half. And then you get it.

0:19:08.156 --> 0:19:12.116
<v Speaker 1>Then you go up to then that shutters, that closes.

0:19:12.076 --> 0:19:15.836
<v Speaker 2>No Local Wats, and Local Wats was the last one

0:19:15.876 --> 0:19:16.236
<v Speaker 2>to close.

0:19:16.636 --> 0:19:21.236
<v Speaker 3>So six months, not even six months, less than six

0:19:21.276 --> 0:19:25.076
<v Speaker 3>months into Loco, I was actually join the executive body

0:19:25.836 --> 0:19:28.356
<v Speaker 3>and be part of the expansion of Local and so

0:19:28.476 --> 0:19:32.396
<v Speaker 3>I moved to the Bay Area and opened one in

0:19:32.676 --> 0:19:36.356
<v Speaker 3>downtown Oakland, one in West Oakland, and then we circled around.

0:19:36.156 --> 0:19:37.276
<v Speaker 2>And open one in San Jose.

0:19:37.636 --> 0:19:38.236
<v Speaker 1>Amazing.

0:19:38.476 --> 0:19:42.756
<v Speaker 3>I flew to Jersey and met with Mayor Barock, now

0:19:42.796 --> 0:19:43.556
<v Speaker 3>Barack Obama.

0:19:43.596 --> 0:19:45.476
<v Speaker 1>I was gonna say, wait, wait, wait a second man, Brock.

0:19:45.476 --> 0:19:48.796
<v Speaker 3>Yeah, Barock in Jersey because that was going to be

0:19:48.836 --> 0:19:51.556
<v Speaker 3>a stop. I had a deal in place with Nipsey

0:19:51.556 --> 0:19:56.796
<v Speaker 3>and Fats to open the second location in La off

0:19:56.836 --> 0:20:00.436
<v Speaker 3>of fifty fourth in Crenshaw, right there by Krinshall High School,

0:20:00.876 --> 0:20:03.156
<v Speaker 3>whereas you got the gas station at church and then

0:20:03.676 --> 0:20:05.756
<v Speaker 3>the structure. So we was going to open one there

0:20:06.476 --> 0:20:11.196
<v Speaker 3>and then unfortunately we was Fats untimely death kind of

0:20:11.276 --> 0:20:14.076
<v Speaker 3>like ended that because it was his space, and then

0:20:14.156 --> 0:20:16.596
<v Speaker 3>we lost nip So so.

0:20:16.596 --> 0:20:18.036
<v Speaker 1>You got asked him move, what do you think it

0:20:18.156 --> 0:20:20.676
<v Speaker 1>was about you that made them think this is the

0:20:20.716 --> 0:20:23.796
<v Speaker 1>right person to come up to the Bay area? And

0:20:23.916 --> 0:20:26.716
<v Speaker 1>Daniel Patterson's like, you know, he's like a big deal.

0:20:26.956 --> 0:20:28.676
<v Speaker 1>What do you think he saw on you to pull

0:20:28.716 --> 0:20:31.676
<v Speaker 1>you up then to his to his restaurant group up

0:20:31.716 --> 0:20:32.436
<v Speaker 1>in the Baby I'm.

0:20:32.276 --> 0:20:34.276
<v Speaker 3>Asked him that question all the time because at the

0:20:34.316 --> 0:20:37.676
<v Speaker 3>time I was a game, banging coke, had of alcohol,

0:20:37.796 --> 0:20:40.916
<v Speaker 3>putting in work, straddling the fence, like you know.

0:20:40.996 --> 0:20:43.396
<v Speaker 1>You still were you still in the streets?

0:20:43.916 --> 0:20:48.596
<v Speaker 2>I mean it was it was in a sense.

0:20:48.716 --> 0:20:52.116
<v Speaker 3>It wasn't an even in the desire to change the

0:20:52.196 --> 0:20:56.036
<v Speaker 3>narrative in the legacy. It wasn't like I walked through

0:20:56.036 --> 0:20:59.676
<v Speaker 3>a magic door. Yeah, yeah, you know what I mean. Like,

0:21:00.156 --> 0:21:02.036
<v Speaker 3>it wasn't like you walk through a magic door. A

0:21:02.036 --> 0:21:04.036
<v Speaker 3>lot of the mistakes that people make when they leave

0:21:04.076 --> 0:21:05.676
<v Speaker 3>the street culture is how they exit.

0:21:06.316 --> 0:21:11.156
<v Speaker 2>Your exit can be your demise. You can't leave right away.

0:21:11.156 --> 0:21:13.836
<v Speaker 3>There's roles, you know, like people still depend on you,

0:21:13.836 --> 0:21:17.716
<v Speaker 3>your leadership, your guidance, the relationship.

0:21:16.956 --> 0:21:17.396
<v Speaker 2>The love.

0:21:18.116 --> 0:21:20.596
<v Speaker 3>You know, you can't abandon, yeah, because then it's like

0:21:20.636 --> 0:21:24.316
<v Speaker 3>you're turning your back, right, And so I still deal

0:21:24.436 --> 0:21:28.516
<v Speaker 3>with my folks, you know, absolutely, just in a different capacity.

0:21:28.796 --> 0:21:32.516
<v Speaker 3>You know, you go from putting in work with people

0:21:32.596 --> 0:21:35.116
<v Speaker 3>to counseling people.

0:21:35.916 --> 0:21:41.316
<v Speaker 2>Guidance, and you know, you go to and it's just layers. Yeah, right,

0:21:41.716 --> 0:21:43.916
<v Speaker 2>and so.

0:21:43.276 --> 0:21:45.036
<v Speaker 1>So you come out and you make this decision you

0:21:45.036 --> 0:21:47.236
<v Speaker 1>want to change your life. First opportunity, You're gonna take

0:21:47.236 --> 0:21:51.836
<v Speaker 1>whatever opportunity you can, and soinery then there's local absolutely,

0:21:51.916 --> 0:21:54.236
<v Speaker 1>the next opportunity is running this restaurant group. And you're

0:21:54.236 --> 0:21:56.356
<v Speaker 1>not sure what Daniel saw on you. What did you

0:21:56.436 --> 0:21:58.836
<v Speaker 1>learn though? Going up to Oakland I imagine, did you

0:21:58.836 --> 0:22:01.116
<v Speaker 1>you never probably never live in the Bay No.

0:22:01.196 --> 0:22:01.476
<v Speaker 2>I had.

0:22:01.596 --> 0:22:03.876
<v Speaker 3>Up until then, I had been to about twenty cities.

0:22:03.916 --> 0:22:06.876
<v Speaker 3>But like selling drugs, you see a different part of

0:22:06.916 --> 0:22:09.036
<v Speaker 3>the city. You know, people say they come to l

0:22:09.276 --> 0:22:12.116
<v Speaker 3>all the time, but I'm like, which part? Right, La

0:22:12.196 --> 0:22:15.076
<v Speaker 3>has two faces, It's two sides. So it's like, and

0:22:15.116 --> 0:22:18.556
<v Speaker 3>that's what every city. So depending on what you're into,

0:22:19.316 --> 0:22:21.956
<v Speaker 3>what your what your goal is, going into that city, like,

0:22:21.996 --> 0:22:24.596
<v Speaker 3>you'll see one side of the city and then there's

0:22:24.596 --> 0:22:28.116
<v Speaker 3>a whole other side. So I traveled a lot selling

0:22:28.196 --> 0:22:31.036
<v Speaker 3>drugs and been to a lot of cities, but I've

0:22:31.036 --> 0:22:33.916
<v Speaker 3>seen a certain part of the city. But then through

0:22:33.996 --> 0:22:36.396
<v Speaker 3>local I was able to see these cities in a

0:22:36.436 --> 0:22:41.156
<v Speaker 3>different light. And so going to the Bay Area, it

0:22:41.276 --> 0:22:44.316
<v Speaker 3>was for me it was like decompressing.

0:22:46.036 --> 0:22:46.196
<v Speaker 2>Right.

0:22:46.276 --> 0:22:49.276
<v Speaker 3>I was able to ship go to the stores. I

0:22:49.316 --> 0:22:54.116
<v Speaker 3>was able to walk to the stores, you know. I

0:22:54.116 --> 0:22:55.916
<v Speaker 3>was able to walk the blocks.

0:22:56.396 --> 0:22:56.636
<v Speaker 2>You know.

0:22:57.196 --> 0:23:01.396
<v Speaker 3>I was able to come outside with slippers on, you know,

0:23:01.596 --> 0:23:03.236
<v Speaker 3>the simple things of.

0:23:03.156 --> 0:23:07.196
<v Speaker 2>Life without without without fear of.

0:23:08.356 --> 0:23:11.636
<v Speaker 3>Running into an violence. Not to say that Oakland didn't

0:23:11.716 --> 0:23:14.076
<v Speaker 3>have his own shit going on.

0:23:14.596 --> 0:23:15.316
<v Speaker 1>Part of the equation.

0:23:15.556 --> 0:23:18.036
<v Speaker 2>I wasn't part and that's what people don't gather.

0:23:18.076 --> 0:23:20.756
<v Speaker 3>It's like, well, Oakland's still tough, and they're just yeah,

0:23:20.756 --> 0:23:21.916
<v Speaker 3>but they not looking for me.

0:23:22.796 --> 0:23:24.956
<v Speaker 2>I don't look like them. I don't walk. So when

0:23:24.956 --> 0:23:29.876
<v Speaker 2>that guy spinning the block looking for hisself, he's not

0:23:29.996 --> 0:23:30.636
<v Speaker 2>going to see me.

0:23:30.836 --> 0:23:31.676
<v Speaker 1>Yeah, right past.

0:23:31.796 --> 0:23:33.356
<v Speaker 3>You know what I'm saying, Just like when I was

0:23:33.396 --> 0:23:37.036
<v Speaker 3>spinning the block looking for someone who looked like me, the.

0:23:37.076 --> 0:23:40.076
<v Speaker 2>Guy with the backpacked the glasses. This that I'm that

0:23:40.156 --> 0:23:40.956
<v Speaker 2>guy in Oakland.

0:23:41.116 --> 0:23:43.156
<v Speaker 3>Yeah, you know, I'm the guy they're gonna pass by

0:23:43.316 --> 0:23:45.396
<v Speaker 3>like it was that weirdof I love it.

0:23:45.556 --> 0:23:48.076
<v Speaker 2>Yeah, yeah, let me read my pringles and shit.

0:23:49.876 --> 0:23:52.716
<v Speaker 1>That's a lowless man must have been. It was a release.

0:23:52.836 --> 0:23:56.516
<v Speaker 2>It was absolutely a load off. Absolutely a load off.

0:23:56.556 --> 0:24:02.716
<v Speaker 2>But I was thirty four when I came on from prison.

0:24:03.556 --> 0:24:06.196
<v Speaker 3>By the time I moved to Oakland, I was thirty

0:24:06.236 --> 0:24:07.876
<v Speaker 3>six going on thirty seven.

0:24:08.476 --> 0:24:10.236
<v Speaker 2>Bro. That was the first time I ever went walked

0:24:10.276 --> 0:24:12.196
<v Speaker 2>into a whole foods. Wow.

0:24:12.316 --> 0:24:14.756
<v Speaker 3>The other first I've ever been to a farmer's market

0:24:15.076 --> 0:24:18.596
<v Speaker 3>was in the Bay Area, and that was the first

0:24:18.596 --> 0:24:23.076
<v Speaker 3>time I seen food come pre loved, pre loved, pre loved,

0:24:23.076 --> 0:24:27.756
<v Speaker 3>man pre loved. Yeah, you wonder what I mean by

0:24:27.756 --> 0:24:29.516
<v Speaker 3>that acidamn.

0:24:29.036 --> 0:24:31.556
<v Speaker 2>Questions free loved.

0:24:33.876 --> 0:24:34.836
<v Speaker 1>My mama was running the.

0:24:37.956 --> 0:24:40.156
<v Speaker 3>It's just you know at the farmer's market, you know

0:24:41.236 --> 0:24:45.396
<v Speaker 3>people like literally put their hands in the soil growing

0:24:45.436 --> 0:24:50.356
<v Speaker 3>it's food, cultivating this, picking this and bringing it to you.

0:24:50.396 --> 0:24:53.196
<v Speaker 3>It's like, uh, it's a relationship with the food all

0:24:53.236 --> 0:24:56.396
<v Speaker 3>the way through. They love it like you can like

0:24:56.516 --> 0:24:58.716
<v Speaker 3>the love they're pointing to. They're caring for it. It's

0:24:58.756 --> 0:25:03.596
<v Speaker 3>a child, right right, they're raising from they're raising up

0:25:03.636 --> 0:25:04.716
<v Speaker 3>and then their gift.

0:25:04.756 --> 0:25:08.156
<v Speaker 2>They're bringing this to you. And then you have Whole

0:25:08.156 --> 0:25:10.476
<v Speaker 2>Foods the food.

0:25:10.596 --> 0:25:13.796
<v Speaker 3>The same way like you got them in there, and

0:25:13.836 --> 0:25:17.876
<v Speaker 3>they're in comparison to food flescing Boys Market. I mean,

0:25:17.876 --> 0:25:21.076
<v Speaker 3>it's still a supermarket, right, and I choose Farmers Market

0:25:21.156 --> 0:25:22.596
<v Speaker 3>over supermarkets all day.

0:25:23.036 --> 0:25:23.996
<v Speaker 2>But when I'm.

0:25:23.836 --> 0:25:27.436
<v Speaker 3>Shopping at Ralfs and Boys Market back in the day,

0:25:27.476 --> 0:25:31.156
<v Speaker 3>and which is now food for less the quality or

0:25:31.276 --> 0:25:34.716
<v Speaker 3>lack of quality that we had access to compare to

0:25:35.716 --> 0:25:39.236
<v Speaker 3>what Whole Foods have to offer, Yeah, it's it's a

0:25:39.356 --> 0:25:40.156
<v Speaker 3>drastic difference.

0:25:40.196 --> 0:25:41.996
<v Speaker 1>What was I like walking in the Whole Foods.

0:25:41.956 --> 0:25:44.716
<v Speaker 3>Man, you know those big old white barrels. I thought

0:25:44.756 --> 0:25:47.796
<v Speaker 3>that was all free so man, I stuck my hand

0:25:47.836 --> 0:25:50.156
<v Speaker 3>in there and was walking through whole foods popping turtles

0:25:50.716 --> 0:25:53.516
<v Speaker 3>like the cheese is because you know how they you know,

0:25:53.556 --> 0:25:55.956
<v Speaker 3>I'm used to ship being in cages. Yeah, you know,

0:25:56.156 --> 0:25:58.276
<v Speaker 3>like you don't really have as wrapped up in rappers

0:25:58.316 --> 0:26:02.476
<v Speaker 3>so things, you know, so what you just got, like

0:26:02.516 --> 0:26:05.436
<v Speaker 3>you just got chocolate, I can just lift the lid

0:26:05.556 --> 0:26:09.076
<v Speaker 3>up and I'm thinking they samples yeah you.

0:26:10.516 --> 0:26:12.476
<v Speaker 2>So, yeah, but that was my experience.

0:26:13.236 --> 0:26:15.516
<v Speaker 3>But I was looking, you know, just going through them,

0:26:15.556 --> 0:26:19.076
<v Speaker 3>like damn, man, I wonder what my granny could have

0:26:19.116 --> 0:26:22.596
<v Speaker 3>created if she had access to this, you know, if

0:26:22.636 --> 0:26:30.516
<v Speaker 3>our community had access to this, what what can be created?

0:26:30.556 --> 0:26:31.756
<v Speaker 1>And what would our health look like?

0:26:32.636 --> 0:26:34.156
<v Speaker 2>Boom, that's what alto.

0:26:34.836 --> 0:26:36.956
<v Speaker 3>That's what the men you and the design you just

0:26:37.116 --> 0:26:40.076
<v Speaker 3>asked the very question. Then I want to think and

0:26:40.236 --> 0:26:44.356
<v Speaker 3>like they say that our number, the number one contributed

0:26:44.396 --> 0:26:48.876
<v Speaker 3>to our health problems is our culture's food. And I

0:26:48.916 --> 0:26:52.436
<v Speaker 3>am seeing the farmers' markets and the whole foods and

0:26:52.476 --> 0:26:54.476
<v Speaker 3>what these other communities has access to.

0:26:54.996 --> 0:26:56.996
<v Speaker 2>I said, goddamn it, it's not our food.

0:26:57.196 --> 0:26:59.636
<v Speaker 3>It is the lack of resources and access we have

0:26:59.716 --> 0:27:01.836
<v Speaker 3>on our community and the ingredients.

0:27:01.876 --> 0:27:03.316
<v Speaker 2>My grandmother had to start with.

0:27:03.676 --> 0:27:07.916
<v Speaker 3>So those can goods that's full of preservatives and salts

0:27:07.956 --> 0:27:10.876
<v Speaker 3>and all that for cure and pickling and all. That's

0:27:10.916 --> 0:27:14.516
<v Speaker 3>the shit that's unhealthy. Yes, but my grandmother will slave

0:27:14.676 --> 0:27:18.716
<v Speaker 3>over the stove probably a bad term, would labor over

0:27:18.756 --> 0:27:22.316
<v Speaker 3>the stove and tease all the love out of that food.

0:27:22.356 --> 0:27:24.636
<v Speaker 3>She will pour love into that food, cooking it for

0:27:24.796 --> 0:27:28.436
<v Speaker 3>hours and hours before we ate it. Right, But that

0:27:28.476 --> 0:27:31.556
<v Speaker 3>didn't take away the unhealthiness of it, right, But what

0:27:31.636 --> 0:27:35.036
<v Speaker 3>made it delicious was the love she poured into it.

0:27:35.276 --> 0:27:37.036
<v Speaker 3>And then here I am up here in the barrier, like,

0:27:37.076 --> 0:27:41.036
<v Speaker 3>goddamn food come loved already? Yeah, what can she could

0:27:41.156 --> 0:27:41.796
<v Speaker 3>create with this?

0:27:41.996 --> 0:27:42.476
<v Speaker 1>Wow?

0:27:43.196 --> 0:27:47.236
<v Speaker 3>And so that's when I started dreaming up a menu,

0:27:47.636 --> 0:27:51.356
<v Speaker 3>you know, along with working in these various restaurants that

0:27:51.476 --> 0:27:55.116
<v Speaker 3>Daniel had and learning techniques and seeing what the other

0:27:55.196 --> 0:27:59.756
<v Speaker 3>chefs are doing and seeing exotic ingredients, and then I

0:27:59.796 --> 0:28:05.876
<v Speaker 3>started to realize how diverse California is, the multicultural influences.

0:28:06.356 --> 0:28:10.516
<v Speaker 3>And then I started thinking about California soul food, man,

0:28:10.676 --> 0:28:16.276
<v Speaker 3>you know, like what that looked like. So taking something

0:28:16.316 --> 0:28:20.476
<v Speaker 3>that I inherited, food that I grew up with, and

0:28:20.636 --> 0:28:26.436
<v Speaker 3>just keeping to the trend of our ancestors. Soul food

0:28:26.436 --> 0:28:28.676
<v Speaker 3>in New Orleans is not the food that they made

0:28:28.716 --> 0:28:34.676
<v Speaker 3>in West Africa. So on their journey, wherever they stopped,

0:28:35.516 --> 0:28:39.276
<v Speaker 3>they created a dish. They created food from what they

0:28:39.396 --> 0:28:46.396
<v Speaker 3>had based on what was available there. So we've been

0:28:46.516 --> 0:28:50.036
<v Speaker 3>doing farm the table, Doctor table. So when I started

0:28:50.036 --> 0:28:54.596
<v Speaker 3>thinking about California soul food, it's like, I'm gonna just

0:28:54.676 --> 0:29:00.876
<v Speaker 3>deframe and reframe what's already there and showcase the beautiful

0:29:00.916 --> 0:29:04.796
<v Speaker 3>bounty that California has to offer, because that's what they

0:29:04.796 --> 0:29:05.996
<v Speaker 3>did everywhere they stopped.

0:29:07.876 --> 0:29:10.476
<v Speaker 1>After the break, we get into how Keith was able

0:29:10.516 --> 0:29:14.636
<v Speaker 1>to turn his hustling skills into becoming a successful restaurant

0:29:14.636 --> 0:29:25.756
<v Speaker 1>tour How did you get into So you're in the

0:29:25.756 --> 0:29:28.436
<v Speaker 1>Bay Area, Yeah, party you think you might do Alta

0:29:28.476 --> 0:29:29.916
<v Speaker 1>in the Bay or did you know you had to

0:29:29.996 --> 0:29:30.396
<v Speaker 1>come back?

0:29:31.356 --> 0:29:32.756
<v Speaker 2>Well, I la to do Alta.

0:29:33.716 --> 0:29:36.116
<v Speaker 3>I talked to Daniel when I started thinking about these

0:29:36.356 --> 0:29:40.676
<v Speaker 3>these dishes and this concept, and I just asked him, like,

0:29:41.476 --> 0:29:43.996
<v Speaker 3>you think by the time I'm forty, you'd be willing

0:29:43.996 --> 0:29:45.996
<v Speaker 3>to open a restaurant with me partner?

0:29:46.916 --> 0:29:48.836
<v Speaker 1>And did you feel nervous asking that?

0:29:48.956 --> 0:29:52.116
<v Speaker 3>You just was like, oh no, I'm for nervous. Yeah, No,

0:29:52.436 --> 0:29:54.916
<v Speaker 3>I'm for nervous at all. I've always been a guy

0:29:54.956 --> 0:29:56.476
<v Speaker 3>to shoot my shot.

0:29:56.716 --> 0:29:57.676
<v Speaker 1>Yeah.

0:29:57.716 --> 0:30:01.196
<v Speaker 3>And so Daniel was like, sure, that's we can talk

0:30:01.236 --> 0:30:04.276
<v Speaker 3>about that right up with three year business plan right

0:30:04.316 --> 0:30:06.516
<v Speaker 3>there and hopes and dreams going.

0:30:06.396 --> 0:30:08.796
<v Speaker 2>Down the dream business planning.

0:30:09.556 --> 0:30:12.596
<v Speaker 3>Write no business plan, man, I ain't No, I don't

0:30:12.676 --> 0:30:14.356
<v Speaker 3>know how to know where to start.

0:30:14.596 --> 0:30:14.796
<v Speaker 2>You know.

0:30:14.876 --> 0:30:16.276
<v Speaker 3>At the time, I'm like, man, I don't know where

0:30:16.276 --> 0:30:18.476
<v Speaker 3>to start. You know, I don't write no business plan.

0:30:18.596 --> 0:30:19.916
<v Speaker 3>I go to a nigga, get a sack.

0:30:20.796 --> 0:30:22.196
<v Speaker 2>I go to someone. Man.

0:30:22.276 --> 0:30:25.076
<v Speaker 3>Let me get a quarter piece right up. A business plan?

0:30:25.436 --> 0:30:28.396
<v Speaker 3>No man, man, let me get a pound of weed

0:30:28.756 --> 0:30:30.876
<v Speaker 3>right up? A business plan. No man, you get that

0:30:30.996 --> 0:30:33.076
<v Speaker 3>and you figure it out, you know what I'm saying.

0:30:33.076 --> 0:30:37.156
<v Speaker 3>And that's I just kept saying, how different things operate,

0:30:38.076 --> 0:30:41.876
<v Speaker 3>Like you want to open a business, drop a plan.

0:30:42.316 --> 0:30:45.956
<v Speaker 3>Let's go over the plan. No, I'm used to man,

0:30:45.996 --> 0:30:48.036
<v Speaker 3>I got this house, he got some weed. Let me

0:30:48.036 --> 0:30:49.396
<v Speaker 3>get a pair. Man, I'm gonna just take it to

0:30:49.436 --> 0:30:53.036
<v Speaker 3>the house and selling figure it out, you know what

0:30:53.116 --> 0:30:53.476
<v Speaker 3>I mean.

0:30:53.676 --> 0:30:57.116
<v Speaker 2>But business plans some kind of deterred me.

0:30:57.796 --> 0:31:01.796
<v Speaker 3>And so about two months later, Daniel walked into the

0:31:01.796 --> 0:31:06.396
<v Speaker 3>restaurant in Oakland. It was like, man, remember, let me

0:31:06.396 --> 0:31:07.876
<v Speaker 3>talk to you. So he put me out the kitchen

0:31:08.436 --> 0:31:10.196
<v Speaker 3>and he was like, you think you want to go

0:31:10.196 --> 0:31:13.036
<v Speaker 3>back down to La. Like of course, he was like

0:31:13.516 --> 0:31:17.556
<v Speaker 3>that concept you were thinking about I may have an

0:31:17.596 --> 0:31:20.356
<v Speaker 3>opportunity to do it in LA. We found a building

0:31:20.596 --> 0:31:23.996
<v Speaker 3>and someone's giving the money to open a restaurant, and

0:31:24.116 --> 0:31:25.596
<v Speaker 3>I think your idea will be great.

0:31:25.636 --> 0:31:29.676
<v Speaker 2>There you ready like hell yeah, but like, hell no,

0:31:31.196 --> 0:31:35.236
<v Speaker 2>ain't no way if you ask for things. I think

0:31:35.316 --> 0:31:38.276
<v Speaker 2>sometimes we ask for things knowing that we can't get

0:31:38.316 --> 0:31:40.836
<v Speaker 2>it right, and then when they.

0:31:40.716 --> 0:31:45.876
<v Speaker 3>Say sure, you're like, oh shit, what have I stepped into?

0:31:46.716 --> 0:31:48.676
<v Speaker 3>But yeah, I wasn't going to say no to an

0:31:48.676 --> 0:31:51.076
<v Speaker 3>opportunity to own something I don't know.

0:31:51.436 --> 0:31:54.436
<v Speaker 1>This is kind of like the same getting out of prison,

0:31:54.836 --> 0:31:57.836
<v Speaker 1>wanting to change things, not exactly, not knowing the exact steps.

0:31:57.836 --> 0:32:00.436
<v Speaker 1>It's like now you're in that same boat, like you've

0:32:00.436 --> 0:32:03.756
<v Speaker 1>been given an opportunity. You don't know the exact steps

0:32:03.796 --> 0:32:06.876
<v Speaker 1>necessarily open a successful.

0:32:06.396 --> 0:32:08.596
<v Speaker 2>Restaurant, not at all all.

0:32:08.636 --> 0:32:09.836
<v Speaker 1>So what was the process? Then?

0:32:10.236 --> 0:32:11.316
<v Speaker 2>It was a long process.

0:32:11.876 --> 0:32:16.516
<v Speaker 3>We definitely invested in hiring people to work alongside me.

0:32:16.956 --> 0:32:20.836
<v Speaker 2>You know different chefs to you know, one came in

0:32:20.956 --> 0:32:26.676
<v Speaker 2>and helped teach me through the opening process, lining up

0:32:26.876 --> 0:32:30.956
<v Speaker 2>vendors and setting up accounts and all this stuff.

0:32:30.956 --> 0:32:34.556
<v Speaker 3>And then when we opened, you had one work alongside

0:32:34.596 --> 0:32:38.276
<v Speaker 3>with me too, you know, hiring, which I knew how

0:32:38.276 --> 0:32:42.316
<v Speaker 3>to do, but hiring and managing and prepro to all

0:32:42.356 --> 0:32:45.476
<v Speaker 3>this stuff right, And then Daniel and I worked together

0:32:45.516 --> 0:32:48.436
<v Speaker 3>on a design and the concept and it was just

0:32:48.476 --> 0:32:50.756
<v Speaker 3>like it was a lot to learn.

0:32:50.836 --> 0:32:52.076
<v Speaker 2>I had to learn the facts.

0:32:52.956 --> 0:32:54.156
<v Speaker 1>Did you do the business plan?

0:32:54.956 --> 0:33:00.356
<v Speaker 3>No, didn't do the good round plan? Man, I did

0:33:00.356 --> 0:33:04.196
<v Speaker 3>it my way. You know the plan I know that works.

0:33:04.596 --> 0:33:06.116
<v Speaker 3>Did you get in there? You figure it out?

0:33:06.756 --> 0:33:07.756
<v Speaker 1>When did this place open?

0:33:08.516 --> 0:33:13.356
<v Speaker 3>This place open October eleventh, twenty eighteen.

0:33:14.316 --> 0:33:18.836
<v Speaker 1>What is this part of your journey? Tire you?

0:33:18.836 --> 0:33:22.436
<v Speaker 3>You know, Daniel and I talked it over, and it's like,

0:33:24.156 --> 0:33:30.516
<v Speaker 3>how would it feel to take folks that has come

0:33:30.596 --> 0:33:34.876
<v Speaker 3>in work theirself up? And then when you have another

0:33:34.956 --> 0:33:39.036
<v Speaker 3>opportunity to open another restaurant, you take those leaders in

0:33:39.076 --> 0:33:43.676
<v Speaker 3>your restaurant and you give them ownership in that next project,

0:33:44.316 --> 0:33:49.356
<v Speaker 3>and then you keep doing that. Right, And now this

0:33:49.516 --> 0:33:54.956
<v Speaker 3>industry or this path where I didn't see no, example

0:33:56.156 --> 0:34:03.316
<v Speaker 3>becomes full of examples for people that that's trying to

0:34:03.316 --> 0:34:07.356
<v Speaker 3>make a change. Right, can see this industry or this

0:34:07.556 --> 0:34:12.196
<v Speaker 3>path that I've taken as a way out, as a

0:34:12.236 --> 0:34:16.396
<v Speaker 3>way to rise above right, and not just me being

0:34:16.396 --> 0:34:19.596
<v Speaker 3>an inspiration, but now feeling you know what I mean.

0:34:19.756 --> 0:34:24.596
<v Speaker 3>It's like I'm standing here, but depending on your struggle,

0:34:25.116 --> 0:34:29.356
<v Speaker 3>you can be so far away that I'm a blur, right,

0:34:29.996 --> 0:34:34.916
<v Speaker 3>But if I continue to put people alongside me, then

0:34:34.956 --> 0:34:38.876
<v Speaker 3>it becomes this brick wall that no matter how far

0:34:38.916 --> 0:34:41.556
<v Speaker 3>away you are, you can see us. You're going to

0:34:41.636 --> 0:34:45.236
<v Speaker 3>see it, right, and you can look down and say, damn.

0:34:46.116 --> 0:34:47.436
<v Speaker 2>I can like I can do it.

0:34:47.436 --> 0:34:48.316
<v Speaker 1>It's incredible.

0:34:48.716 --> 0:34:52.596
<v Speaker 2>That's what my purpose and goal is now. And I

0:34:52.636 --> 0:34:56.476
<v Speaker 2>can say that I'm dis close to success on that right.

0:34:56.716 --> 0:34:58.156
<v Speaker 1>Why that close?

0:34:58.316 --> 0:35:01.996
<v Speaker 3>Because we have a lease in place that's going back

0:35:02.036 --> 0:35:04.116
<v Speaker 3>and forth with the lawyers where I will be well,

0:35:04.116 --> 0:35:08.036
<v Speaker 3>not I, but out to the team me being included,

0:35:08.876 --> 0:35:12.236
<v Speaker 3>where be able to take three of our managers and

0:35:12.236 --> 0:35:14.236
<v Speaker 3>they will own this next restaurant that we're opening.

0:35:14.476 --> 0:35:17.156
<v Speaker 1>Wow, So the owner along with you guys to.

0:35:17.196 --> 0:35:21.476
<v Speaker 3>Become an employee to an employer, a partner with us.

0:35:21.796 --> 0:35:26.116
<v Speaker 3>So that will be dope and so continuing to do

0:35:26.316 --> 0:35:27.596
<v Speaker 3>those type of things.

0:35:28.436 --> 0:35:30.476
<v Speaker 2>That's why I measure my success.

0:35:30.876 --> 0:35:33.676
<v Speaker 1>How did it feel for you to be part of

0:35:33.716 --> 0:35:36.356
<v Speaker 1>an ownership team? I mean.

0:35:38.076 --> 0:35:41.836
<v Speaker 3>It changed my life, Like it led me to be

0:35:41.916 --> 0:35:44.436
<v Speaker 3>able to write a book, to build a house, not

0:35:44.556 --> 0:35:47.236
<v Speaker 3>just buy a house, damn to build a house. It's

0:35:47.276 --> 0:35:50.076
<v Speaker 3>been allowed me to be able to travel. One of

0:35:50.116 --> 0:35:55.076
<v Speaker 3>the number one contributors to crime is poverty. You get

0:35:55.196 --> 0:35:58.316
<v Speaker 3>rid of poverty, you get rid of crime, right, And

0:35:58.436 --> 0:36:02.716
<v Speaker 3>I've learned that because shit from where I said, Nigga,

0:36:02.756 --> 0:36:04.956
<v Speaker 3>you couldn't get me to sell a rock or to

0:36:05.076 --> 0:36:07.436
<v Speaker 3>rob a bank. Yeah, you take it all away and

0:36:07.436 --> 0:36:12.676
<v Speaker 3>I'm starving. Might be some missing persons, said, I'm just

0:36:12.716 --> 0:36:16.796
<v Speaker 3>getting one on it, right. So if you can remove

0:36:16.916 --> 0:36:21.716
<v Speaker 3>people from poverty, bro, yeah, remove them from poverty and

0:36:21.756 --> 0:36:24.796
<v Speaker 3>set them up for some type of generational wealth, we

0:36:24.916 --> 0:36:28.716
<v Speaker 3>slowly began to make change things, you know what I'm saying.

0:36:28.796 --> 0:36:32.916
<v Speaker 3>So for ownership for me was big and very important.

0:36:33.676 --> 0:36:37.916
<v Speaker 3>It gave me a pride in myself. It gave me

0:36:38.076 --> 0:36:43.396
<v Speaker 3>something that I can leave and I want to share that.

0:36:43.396 --> 0:36:46.396
<v Speaker 1>Feeling because they don't know what their pactice.

0:36:46.636 --> 0:36:50.476
<v Speaker 3>Man, how many folks I've seen that from my projects

0:36:51.276 --> 0:36:55.476
<v Speaker 3>that didn't run the streets, went to college, just stayed

0:36:55.476 --> 0:36:58.556
<v Speaker 3>in school, went to college, and then wounded up right

0:36:58.596 --> 0:37:02.156
<v Speaker 3>back into projects because there's no network or no infrastructure

0:37:02.196 --> 0:37:04.036
<v Speaker 3>in place for them to tap into nothing.

0:37:04.356 --> 0:37:04.916
<v Speaker 2>There's nothing.

0:37:05.036 --> 0:37:07.396
<v Speaker 1>Dog. That's why I started the show. I went to college.

0:37:07.756 --> 0:37:11.076
<v Speaker 1>You know, my family about a Eujima village not too

0:37:11.076 --> 0:37:15.876
<v Speaker 1>far from Watts. Oh yeah, no, that's a gun and yeah.

0:37:15.956 --> 0:37:19.796
<v Speaker 1>And you know my dad was like, and my mom especially,

0:37:19.796 --> 0:37:22.876
<v Speaker 1>gotta give her credit to You're going to college. The's

0:37:22.876 --> 0:37:25.916
<v Speaker 1>no question, like you're going to college whatever. When you

0:37:25.956 --> 0:37:28.556
<v Speaker 1>get to college, you think you made it. Anybody's like,

0:37:28.676 --> 0:37:31.676
<v Speaker 1>oh a lot, everyone's getting banking, like they're getting Oh

0:37:31.716 --> 0:37:33.396
<v Speaker 1>they're they're gonna go to Bank of my Marrie. Oh

0:37:33.396 --> 0:37:35.476
<v Speaker 1>they're gonna go to New York to do with chase banking.

0:37:36.676 --> 0:37:38.316
<v Speaker 1>I didn't even know, like what.

0:37:39.076 --> 0:37:45.636
<v Speaker 3>Because I think we chase after what what success looked

0:37:45.676 --> 0:37:48.796
<v Speaker 3>like for white people. Yeah, like their kids going off

0:37:48.836 --> 0:37:51.836
<v Speaker 3>to college and getting in law firms and all that.

0:37:51.916 --> 0:37:55.436
<v Speaker 3>You gotta think great great grandfathers set that shit up

0:37:55.516 --> 0:37:59.356
<v Speaker 3>long time ago, right, set up this infrastructure a long

0:37:59.676 --> 0:38:04.036
<v Speaker 3>time ago for their siblings and for their future generations

0:38:04.076 --> 0:38:04.356
<v Speaker 3>to be.

0:38:04.356 --> 0:38:05.556
<v Speaker 2>Plugged in and tapped in.

0:38:06.196 --> 0:38:11.516
<v Speaker 3>We don't have that infrastructure and place, and so it's

0:38:11.556 --> 0:38:14.116
<v Speaker 3>a small part that we do for for me to

0:38:14.196 --> 0:38:16.116
<v Speaker 3>go to trade Tech, because I'm at trade Tech next

0:38:16.116 --> 0:38:19.476
<v Speaker 3>week speaking and teaching and looking to hire.

0:38:19.676 --> 0:38:19.916
<v Speaker 2>Right.

0:38:20.036 --> 0:38:23.516
<v Speaker 3>So, so we're infrastructure that's in place that can catch

0:38:23.556 --> 0:38:25.196
<v Speaker 3>you when you come out, so you don't got to

0:38:25.196 --> 0:38:27.676
<v Speaker 3>spend time going to college and then go right back

0:38:27.676 --> 0:38:29.356
<v Speaker 3>to the block and infiluational time.

0:38:29.436 --> 0:38:34.076
<v Speaker 1>Right And while you're doing that, meanwhile, one day you're

0:38:34.076 --> 0:38:36.756
<v Speaker 1>gonna be that great great grandfather. That's because you're giving

0:38:36.756 --> 0:38:38.036
<v Speaker 1>your daughter a different look at life.

0:38:38.076 --> 0:38:41.036
<v Speaker 2>But I'm gonna be yes.

0:38:41.676 --> 0:38:43.356
<v Speaker 3>But I want to be that great great grandfather for

0:38:43.516 --> 0:38:47.956
<v Speaker 3>my community, for my folks. It's not even just about

0:38:47.996 --> 0:38:48.476
<v Speaker 3>my kids.

0:38:48.716 --> 0:38:50.876
<v Speaker 1>You want me, you need it immediately now.

0:38:50.796 --> 0:38:53.836
<v Speaker 3>You want to see I want. I probably don't even

0:38:53.876 --> 0:38:57.596
<v Speaker 3>see the change. I probably don't even see the change,

0:38:57.596 --> 0:39:00.756
<v Speaker 3>but I'm gonna start it now. Though I'm gonna start

0:39:00.796 --> 0:39:04.996
<v Speaker 3>it now, I may not witness what it become, but

0:39:05.076 --> 0:39:07.596
<v Speaker 3>that don't mean I'm not gonna start it now. Like

0:39:07.756 --> 0:39:13.076
<v Speaker 3>giving folks entrepreneurship and ownership, giving folks opportunity, giving people jobs,

0:39:13.396 --> 0:39:16.796
<v Speaker 3>going back down, talking and encouraging, being tangible and showing

0:39:16.836 --> 0:39:19.476
<v Speaker 3>you what success can be coming from here. I'm not

0:39:19.556 --> 0:39:23.596
<v Speaker 3>going to not do that because I can't see the results, right.

0:39:23.796 --> 0:39:26.596
<v Speaker 3>I just hope someone picks it up. You know, in

0:39:26.876 --> 0:39:30.596
<v Speaker 3>any event that I leave deserves someone picks it up, right.

0:39:31.036 --> 0:39:33.436
<v Speaker 3>And that's the only thing the great grant grandfather did

0:39:34.276 --> 0:39:38.036
<v Speaker 3>was start setting it up for his kids, and then

0:39:38.196 --> 0:39:40.396
<v Speaker 3>they can pick it up and pick it up and

0:39:40.436 --> 0:39:41.236
<v Speaker 3>pick it up right.

0:39:41.516 --> 0:39:43.316
<v Speaker 2>I just wouldn't do that for my community. Do it now?

0:39:45.996 --> 0:39:47.476
<v Speaker 1>Look, man, I know you got to open this restaurant,

0:39:47.476 --> 0:39:48.596
<v Speaker 1>so I want to keep you too long, but it's

0:39:48.716 --> 0:39:51.156
<v Speaker 1>till more. I want to ask you. So when the

0:39:51.196 --> 0:39:53.396
<v Speaker 1>next restaurant opens, let's do it again.

0:39:53.476 --> 0:39:56.116
<v Speaker 2>Man. Yeah, we never got to the book.

0:39:57.316 --> 0:40:00.436
<v Speaker 1>Look to it. There's so much. Look, there's a lot

0:40:00.476 --> 0:40:02.436
<v Speaker 1>to get you. We're gonna reference it, don't We're gonna

0:40:02.436 --> 0:40:08.276
<v Speaker 1>reference the California Soul. You know what I'm saying.

0:40:08.276 --> 0:40:10.196
<v Speaker 2>Did you read it? I didn't read it because you

0:40:10.276 --> 0:40:11.436
<v Speaker 2>keep looking over there getting the next.

0:40:11.436 --> 0:40:13.636
<v Speaker 1>Now you keep looking at it because it's cool. It's

0:40:13.716 --> 0:40:15.356
<v Speaker 1>right there. I've been looking at it. I came in

0:40:15.436 --> 0:40:16.316
<v Speaker 1>here and it's amazing.

0:40:16.316 --> 0:40:17.076
<v Speaker 2>It's some promotion.

0:40:17.316 --> 0:40:19.236
<v Speaker 1>Yes, sir, I loved it.

0:40:19.276 --> 0:40:21.596
<v Speaker 2>Man, do you relate to it?

0:40:21.676 --> 0:40:23.716
<v Speaker 1>I relate to it a lot. Man, there's a lot

0:40:23.796 --> 0:40:24.116
<v Speaker 1>of you.

0:40:24.116 --> 0:40:25.996
<v Speaker 3>Didn't even grow up in the streets, did you No,

0:40:26.676 --> 0:40:27.996
<v Speaker 3>but you can relate to it from it.

0:40:28.076 --> 0:40:28.316
<v Speaker 2>Yeah.

0:40:28.436 --> 0:40:32.676
<v Speaker 3>I just was what a lawyer friend and he literally

0:40:32.716 --> 0:40:36.916
<v Speaker 3>was talking to me and he was like, man, this

0:40:36.956 --> 0:40:41.556
<v Speaker 3>book needs to be like some part to educate people.

0:40:42.236 --> 0:40:42.396
<v Speaker 2>You know.

0:40:42.476 --> 0:40:45.356
<v Speaker 3>He's like, he read it and they helped him understand

0:40:45.556 --> 0:40:47.796
<v Speaker 3>would his clients be going through in the county jail?

0:40:48.556 --> 0:40:51.156
<v Speaker 3>And I just hope that this book at some point

0:40:51.196 --> 0:40:54.196
<v Speaker 3>people just realize it's for them.

0:40:54.756 --> 0:40:56.436
<v Speaker 1>Your story was great. Is you get a little bit

0:40:56.436 --> 0:41:00.316
<v Speaker 1>of everything. You get that and you get the redemption.

0:41:00.636 --> 0:41:02.716
<v Speaker 1>You know, it's the redemption arc man, And it's a

0:41:02.756 --> 0:41:07.436
<v Speaker 1>beautiful thing. And you've built a beautiful place singing and yeah,

0:41:07.516 --> 0:41:10.396
<v Speaker 1>this is I mean really, when you think about the steps,

0:41:10.796 --> 0:41:12.956
<v Speaker 1>it's like you're at the beginning, like it's crazy, like

0:41:14.276 --> 0:41:15.556
<v Speaker 1>at the beginning, man, like.

0:41:16.356 --> 0:41:20.196
<v Speaker 2>I started late, but at the beginning.

0:41:19.876 --> 0:41:21.876
<v Speaker 1>You're shamed me. Man, I'm coming in. I'm gonna I'm

0:41:21.876 --> 0:41:24.676
<v Speaker 1>gonna come, bring the family, I'm gonna come somepport man,

0:41:25.236 --> 0:41:28.116
<v Speaker 1>I'm gonna come support man. Please, We're gonna be in

0:41:28.436 --> 0:41:33.996
<v Speaker 1>all right. California Soul is Keith Corbin's book. Let me

0:41:34.036 --> 0:41:39.116
<v Speaker 1>repeat that again. California Soul is Keith Corbin's book out

0:41:39.236 --> 0:41:42.676
<v Speaker 1>now wherever you buy your books, you hear that, Keith.

0:41:42.956 --> 0:41:47.436
<v Speaker 1>I'm plugging your book, California Soul. Since the interview, I

0:41:47.516 --> 0:41:49.876
<v Speaker 1>have eaten at the restaurant and let me tell you,

0:41:49.956 --> 0:41:54.876
<v Speaker 1>it's incredible. The food, the ambiance, location, it's all amazing.

0:41:55.436 --> 0:41:57.436
<v Speaker 1>And to think it all came from the hands of

0:41:57.516 --> 0:42:01.996
<v Speaker 1>someone's society would normally have counted out. It's a beautiful

0:42:02.036 --> 0:42:04.316
<v Speaker 1>story and I'm so glad Keith put it down in

0:42:04.356 --> 0:42:08.836
<v Speaker 1>a book and I'm wax with us. California Soul, Thanks Keith.

0:42:09.476 --> 0:42:12.756
<v Speaker 1>Started from the Bottom is produced by David Jaw, edited

0:42:12.836 --> 0:42:17.076
<v Speaker 1>by Keyshaw Williams, Engineered by Bentaliday, booked by Laura Morgan

0:42:17.476 --> 0:42:21.196
<v Speaker 1>with production help from Lea Rose. The show is executive

0:42:21.196 --> 0:42:23.796
<v Speaker 1>produced by Jacob Goldstein, who's not all of in the

0:42:23.876 --> 0:42:28.236
<v Speaker 1>videos for Pushkin Industries. Our theme music's by Bent Holliday

0:42:28.276 --> 0:42:31.636
<v Speaker 1>and David Jaw featuring Anthony Aggs and Savannah Joe Lack.

0:42:32.436 --> 0:42:34.676
<v Speaker 1>Listen to Started from the bottom. Wherever you get your

0:42:34.716 --> 0:42:38.076
<v Speaker 1>podcasts and if you want, ad free episodes available one

0:42:38.076 --> 0:42:41.956
<v Speaker 1>week early sign up for Pushkin Plus. Check out pushkin

0:42:41.996 --> 0:42:45.316
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0:42:45.836 --> 0:42:47.796
<v Speaker 1>If you like your show, please remember to share, rate,

0:42:47.836 --> 0:42:51.076
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