WEBVTT - How Junk Food Works 0:00:01.040 --> 0:00:04.520 Welcome to you Stuff you Should Know Frondhouse Stuff Works 0:00:04.519 --> 0:00:12.959 dot Com. Hey, and welcome to the podcast. I'm Josh 0:00:13.000 --> 0:00:18.239 clark Wood, Charles W. Chuck Bryant, and Jerry. So it's 0:00:18.239 --> 0:00:24.000 stuff you should know and Chuck, Yes, we have done 0:00:24.040 --> 0:00:28.200 some stuff before that relates to this episode. Okay, is 0:00:28.280 --> 0:00:30.720 high food toast coincer are bad for you? That's right. 0:00:32.120 --> 0:00:37.319 How McDonald's works, yea, how twinkies work? Yeah? Uh, well 0:00:37.400 --> 0:00:40.199 that's it. I bet there's more. Probably I can't think 0:00:40.200 --> 0:00:42.720 of it right now. Our zoos good or bad for animals? 0:00:42.960 --> 0:00:46.960 Does your grandfather's diet affect you? Yeah? True that you know, 0:00:47.240 --> 0:00:50.280 you know they drunk food mite and well yeah, so 0:00:50.479 --> 0:00:56.160 you the future grandfather listening today, you're screwing up your 0:00:56.320 --> 0:00:59.400 grandkids health right now, that's right. Go listen to our 0:00:59.400 --> 0:01:03.320 epigenet accept Junk food is uh ubiquitous now and it 0:01:03.360 --> 0:01:07.039 wasn't in my grandparents day. No, you know, no, they 0:01:07.040 --> 0:01:12.800 had lame, lame diets. Yeah, of whole foods, these natural things. Well, 0:01:12.840 --> 0:01:15.399 that's something that this article I thought was smart to 0:01:15.480 --> 0:01:19.000 point out that back in the day before junk food, 0:01:19.480 --> 0:01:22.319 it didn't mean everybody was just eating like hippies or 0:01:22.360 --> 0:01:25.000 something like that, Like they were just these wonderful, like 0:01:25.280 --> 0:01:28.600 wholesome spreads at every meal or something like that. They 0:01:28.880 --> 0:01:30.759 like crowd or they ate the same thing, or there 0:01:30.760 --> 0:01:32.640 are plenty of times where they were like I would 0:01:32.720 --> 0:01:35.120 kill you for a tomato right now in the day 0:01:35.120 --> 0:01:38.800 of winter. Um, I'm tired of eating this forty steak 0:01:38.840 --> 0:01:44.840 covered in gravy exactly every night. Um. But they did 0:01:45.200 --> 0:01:52.360 not have access to mass produced, um, really fundamentally unhealthy 0:01:52.400 --> 0:01:55.600 food like we do today. And that's the definition of 0:01:55.680 --> 0:01:57.800 junk food. Really, that's right. Junk food. You might have 0:01:57.840 --> 0:02:01.840 heard of, like empty calories. Um, that's what junk food is. 0:02:01.880 --> 0:02:05.960 It's food that has either zero or very little nutritional 0:02:06.040 --> 0:02:08.640 value but has a lot of calories. But has a 0:02:08.680 --> 0:02:12.480 ton of calories, usually in the form of carbs, which 0:02:12.720 --> 0:02:16.400 um is usually a shot of way more energy than 0:02:16.440 --> 0:02:21.679 you need. That doughnuts stick, it's tasty. What's a donut stick? Oh, 0:02:21.680 --> 0:02:26.840 there's donut sticks, just like it's exactly what it sounds like. No, 0:02:27.240 --> 0:02:31.120 it's a little debby device. Ohh yeah, I know this. Okay, 0:02:31.200 --> 0:02:35.280 So it's a shot of energy device. Very rarely do 0:02:35.320 --> 0:02:37.920 you need like a shot of energy like that, especially 0:02:38.080 --> 0:02:39.880 when you're going to sit down in front of your 0:02:39.919 --> 0:02:43.160 computer for three hours straight. They don't need that. So 0:02:43.320 --> 0:02:47.040 what happens to that energy is it gets translated into 0:02:47.280 --> 0:02:52.560 fat stored is fat and just as bad, you don't 0:02:53.080 --> 0:02:55.959 get any nutritional value from it whatsoever. It doesn't contain 0:02:56.040 --> 0:03:00.040 dietary fiber usually you know, it doesn't have any of 0:03:00.120 --> 0:03:02.960 the minerals or vitamins that your body needs to like 0:03:03.080 --> 0:03:07.440 mount immune response. And even worse, as we'll talk about later, 0:03:07.639 --> 0:03:11.639 it's entirely possible that it's contributing to things like um 0:03:12.000 --> 0:03:18.120 uh mental ill health in you ye, mental health, physical health. 0:03:18.880 --> 0:03:25.679 Because we're talking packaged sweet goods, talking soft drinks, uh, 0:03:26.960 --> 0:03:30.560 baked goods, salty stuff, man stuff loaded with that, all 0:03:30.600 --> 0:03:32.960 the good things, all the good things. Right Like when 0:03:32.960 --> 0:03:36.200 we were researching this, UM, I was like, I want 0:03:36.200 --> 0:03:38.280 a doughnut right now. I'm gonna go get a donut. 0:03:38.760 --> 0:03:42.480 Maybe I'll get like a griddle or something too. Like 0:03:42.640 --> 0:03:45.720 I just wanted everything. I even thought like maybe I'll 0:03:45.720 --> 0:03:48.040 get a root beer somewhere. I don't even know where 0:03:48.040 --> 0:03:49.600 to get a root beer, but I was gonna try 0:03:49.600 --> 0:03:52.560 and find one. You get any other soda and I well, 0:03:52.600 --> 0:03:55.160 I I guess you probably could. That's what I was 0:03:55.200 --> 0:03:58.040 going on. But I'm just saying I don't have personal 0:03:58.040 --> 0:04:00.880 experience buying root beer anywhere. I gotta That's what this 0:04:01.000 --> 0:04:02.400 article did to me, you know what I mean. I 0:04:02.440 --> 0:04:04.800 got a guy can get you from up here good stuff. Yeah, 0:04:04.880 --> 0:04:07.720 you just stick with me afterwards. All right, I'll introduce you. Thanks. Man, 0:04:07.760 --> 0:04:10.320 you gotta meet him first, but yeah, after that, it's 0:04:10.360 --> 0:04:15.760 all good. Um yeah, it's bad stuff. UM. So let's 0:04:15.760 --> 0:04:17.560 talk about junk food. Let's talk about the history. I 0:04:17.560 --> 0:04:21.280 guess because it's um it's pretty interesting and the like 0:04:21.360 --> 0:04:26.359 we were saying before, before the dawn of the nineteenth century, UM, 0:04:26.520 --> 0:04:31.040 people ate food mostly from stuff that they grew or harvested. 0:04:31.920 --> 0:04:35.280 It wasn't processed that much. And big changes came around 0:04:35.839 --> 0:04:39.200 when the Industrial Revolution hit and all of a sudden 0:04:39.560 --> 0:04:44.040 people could get cheap flower. That was the big turning point, 0:04:44.160 --> 0:04:47.359 the big turning point four in your home. And the 0:04:47.400 --> 0:04:50.080 story of junk food is essentially the story of the 0:04:50.120 --> 0:04:54.160 industrialization of food. Like before we had food that was 0:04:54.200 --> 0:04:57.200 bad for you, like caramels were introduced by the Arabs 0:04:57.240 --> 0:05:01.040 probably about a thousand years ago, some somewhere around there. Um. Um, 0:05:01.120 --> 0:05:04.120 chocolate has been around for a very long time. Cookies 0:05:04.640 --> 0:05:08.839 the dude who founded Keebler, Mr Keebler, he had a 0:05:08.880 --> 0:05:12.880 bakery in the early nineteenth century. Like, people were making 0:05:12.920 --> 0:05:16.240 stuff that wasn't good for you, but they were making it, 0:05:16.400 --> 0:05:18.440 and it was a pain in the neck to make it, 0:05:19.120 --> 0:05:21.120 so they weren't making it all of the time. You 0:05:21.120 --> 0:05:24.120 couldn't just go anywhere and get it. And that is 0:05:24.640 --> 0:05:28.080 inherently the problem with junk food today is it's everywhere, 0:05:28.160 --> 0:05:31.080 and it's cheap and it's easy to get. Yeah, and 0:05:31.120 --> 0:05:33.480 there were, uh, there were a lot of other factors 0:05:33.520 --> 0:05:37.400 that contributed to the rise of junk food. Um, besides 0:05:37.520 --> 0:05:42.200 the industrialization. People moved to cities and away from farms. 0:05:42.880 --> 0:05:44.920 And if you're living in the middle of New York 0:05:44.960 --> 0:05:47.760 City and you're not gonna have a big farm, let 0:05:47.800 --> 0:05:50.799 us farm in your backyard. So long can let us 0:05:52.640 --> 0:05:57.960 that you can the winter before? Right? Uh civil war? 0:05:58.520 --> 0:06:02.120 That's what I know about canny. Uh. Well, we used 0:06:02.120 --> 0:06:03.280 to can when I was a kid. I think I 0:06:03.360 --> 0:06:05.719 told that story. Yeah, my mom used to take me 0:06:05.720 --> 0:06:11.400 to the Canary and can stuff canary for like really, Yeah, 0:06:12.120 --> 0:06:15.279 where was the cannary. It was the Cab County Cannary 0:06:15.320 --> 0:06:17.640 over like a memorial drive. So it's just like the 0:06:17.640 --> 0:06:21.000 facilities you needed to can your own stuff. That's pretty neat. 0:06:21.080 --> 0:06:23.159 And you could show up with your green beans and 0:06:23.240 --> 0:06:26.880 your peaches and you could can that stuff. Yeah. I've 0:06:26.880 --> 0:06:28.719 never can, but I do eat a lot of can 0:06:28.800 --> 0:06:32.120 stuff because pickled things are very very good for you. Yeah, 0:06:32.120 --> 0:06:34.960 and things in the can aren't necessarily terrible for you. No. No. 0:06:35.080 --> 0:06:38.239 And when you're saying can, like cans were not involved 0:06:38.240 --> 0:06:41.520 at all, I'm guessing like glass jars were that. We 0:06:41.600 --> 0:06:45.880 can't silver cans. Oh wow, yeah, man, that is serious stuff. Yeah, 0:06:45.920 --> 0:06:48.559 it was pretty cool. You're like a Steinbeck family or something. 0:06:48.640 --> 0:06:50.560 I just remember it was awful as a kid. Now 0:06:50.600 --> 0:06:52.680 I would totally get into it, but back then it 0:06:52.720 --> 0:06:54.640 was the most boring place on earth for a kid 0:06:54.640 --> 0:06:58.320 to be wrong. Tire store is the most boring place 0:06:58.320 --> 0:07:01.279 on earth for a kid to be wrong. Fabric store, 0:07:02.720 --> 0:07:05.080 I will say, fabric store is definitely up there, I 0:07:05.120 --> 0:07:07.359 have to say. Man, and I tweeted about this. You 0:07:07.440 --> 0:07:08.960 me and I went to the fabric store the other 0:07:09.040 --> 0:07:12.800 day and I was looking around, like, what are some 0:07:12.880 --> 0:07:16.400 of you people doing in here. There were a lot 0:07:16.440 --> 0:07:19.840 of the fabrics people, a lot of people I would 0:07:19.840 --> 0:07:25.040 not have expected are into sewing, and like, I'm like, okay, everybody, 0:07:25.080 --> 0:07:28.920 so like the entire spectrum of humanity was represented in 0:07:28.960 --> 0:07:31.600 this fabric store. Well, that doesn't mean they so necessarily 0:07:31.720 --> 0:07:34.960 know they were searching for fabrics and like looking at 0:07:35.000 --> 0:07:38.560 them and comparing them to other fabrics they alsold. Well, 0:07:38.560 --> 0:07:40.360 but that does it. Just because you buy fabric doesn't 0:07:40.360 --> 0:07:44.920 mean you sow. They could upholster. Okay, that's to me 0:07:45.120 --> 0:07:48.520 falls under sewing. It is one of the industrial arts 0:07:48.600 --> 0:07:51.440 on its own, true, but I think of upholstery is 0:07:51.480 --> 0:07:55.160 sewing to an extent, even though there's no sewing involved necessarily. 0:07:55.400 --> 0:07:58.920 And these people better not have been upholstering anything with 0:07:59.040 --> 0:08:02.840 their pink valor leopard fabric that they bought. Yeah, the 0:08:02.920 --> 0:08:05.040 fabric stores are pretty amazing when you go in, like 0:08:05.120 --> 0:08:07.320 the stuff that you can tell has been sitting on 0:08:07.360 --> 0:08:10.520 the shelf since Yeah. Yeah, my mom used to take 0:08:10.600 --> 0:08:13.000 me to the fabric store, so I have needed it. 0:08:13.200 --> 0:08:15.680 I didn't like it either, but it wasn't like a 0:08:15.720 --> 0:08:18.480 tire store to me, like getting tires put on your car. Yeah, 0:08:18.520 --> 0:08:21.120 because Not only is there nothing for you to do 0:08:21.160 --> 0:08:23.360 as a kid except to like run your hand over 0:08:23.400 --> 0:08:27.680 the little quickly things on the new tire. The smell 0:08:27.720 --> 0:08:31.520 in there just made it. It's just even worse. And 0:08:31.600 --> 0:08:34.319 unless you're into reading like Car and Driver magazine, than 0:08:34.400 --> 0:08:37.560 you're out of luck drinking bad coffee. That's where you 0:08:37.559 --> 0:08:40.320 started drinking coffee when you're like, hey, just to kill 0:08:40.400 --> 0:08:43.319 the boredom. So waiter, we agreed that the tire store 0:08:43.360 --> 0:08:46.959 is the worst of all. Really for me, it was 0:08:47.000 --> 0:08:49.440 a fabric store. But I'm sure I have bad memories 0:08:49.440 --> 0:08:52.920 of the tire store in the Canary. Oh man, that 0:08:52.960 --> 0:08:55.880 was a good one. It was about seven seven minutes 0:08:57.000 --> 0:09:00.199 sometimes side trackage all right back to the ark in 0:09:00.280 --> 0:09:04.360 Civil War. Um, another reason that fast food and junk 0:09:04.400 --> 0:09:06.839 food became, and those are two different things we should 0:09:06.840 --> 0:09:10.280 point out. Um, fast food isn't always junk food. No, 0:09:10.440 --> 0:09:13.120 anybody who's been to Chipotle can tell you that. Yeah, 0:09:13.120 --> 0:09:16.600 I went yesterday. They're trying to do it right, great stuff, 0:09:16.640 --> 0:09:20.480 you know, Um, which they're not McDonald's associated anymore, you 0:09:20.480 --> 0:09:23.760 know that, right. No, I don't understand why McDonald's divested 0:09:24.280 --> 0:09:27.480 because the stock went through the roof if I'm not mistaken, 0:09:27.559 --> 0:09:32.560 Chipotle was like, uh wanted the separation. I would guess 0:09:32.640 --> 0:09:35.320 McDonald's would be like ts, we own like tons of 0:09:35.360 --> 0:09:37.480 shares of you. Yeah. Yeah, I'm not sure how that 0:09:37.520 --> 0:09:39.400 went down, so weird. It's probably a good thing though, 0:09:40.280 --> 0:09:45.680 Yeah for Chipotle, you know, and McDonald's in big trouble. Ah. Yeah, 0:09:46.360 --> 0:09:49.240 I will be very surprised if there's not McDonald's fifty 0:09:49.320 --> 0:09:51.040 years from now. No, no, no, I don't think that. 0:09:51.120 --> 0:09:54.840 But they just had their big quarterly pow wow, and 0:09:54.880 --> 0:09:56.960 they're they're all pretty scared. No, no, I know, like 0:09:57.040 --> 0:10:00.000 they're right now. Their money is a way down their profits. 0:10:00.000 --> 0:10:02.920 It's our way now because like five Guys and all 0:10:02.920 --> 0:10:05.840 these other burger chains definitely eating into their market share. 0:10:06.160 --> 0:10:09.319 The problem is is McDonald's is trying is chasing after 0:10:09.559 --> 0:10:12.559 everything right now rather than this is what we do. 0:10:12.880 --> 0:10:15.040 This is why people come to McDonald's. Yeah, I don't 0:10:15.080 --> 0:10:17.040 want to go to If I go to McDonald's is 0:10:17.080 --> 0:10:22.240 because I'm hungover and I want a quarter poundary. I 0:10:22.240 --> 0:10:25.200 don't want to mcfresh wrap, right, and it's you don't 0:10:25.240 --> 0:10:28.160 even want something at the level of five guys like 0:10:28.240 --> 0:10:31.679 you want down in Rudy McDonald's familiar tastes, and the 0:10:31.720 --> 0:10:35.840 sooner McDonald's realizes that that's what people want from McDonald's 0:10:35.840 --> 0:10:37.840 and just says, here you go, if you want to 0:10:37.880 --> 0:10:41.360 come get it. Um, fantastic. Have you seen the Artist 0:10:41.400 --> 0:10:45.000 and girl chicken? That's what I'm saying, Like, what is that? 0:10:45.000 --> 0:10:48.320 That's not okay, that's not McDonald's. Well, plus they're What 0:10:48.720 --> 0:10:50.960 is disturbing about it is you'll see the commercial saying 0:10:51.040 --> 0:10:53.440 now it's a better quality chicken, blah blah blah, and 0:10:53.440 --> 0:10:58.120 it's it's basically admitting like, look like mutants, like what 0:10:58.120 --> 0:11:01.600 were you giving us before? Or still? Yeah? And the 0:11:01.640 --> 0:11:08.880 other menu Yeah, American Civil War, I forgot where there again. 0:11:09.640 --> 0:11:12.280 In the Civil War, troops started eating rations for the 0:11:12.320 --> 0:11:18.119 first time, little easy to eat canned process garbage basically, 0:11:18.240 --> 0:11:20.600 and they were like this is really good. Yeah. They 0:11:20.640 --> 0:11:22.880 got hooked on it, and when they came back, they 0:11:22.920 --> 0:11:26.480 wanted the same familiar taste and um, that's sort of 0:11:26.480 --> 0:11:30.600 how fast food grew. Food vendors started, you know, parking 0:11:30.600 --> 0:11:34.120 their carts outside of factories and stuff, and that that 0:11:34.320 --> 0:11:37.240 was sort of like the first fast food chain. Well 0:11:37.280 --> 0:11:40.520 not just that, that's where diners came from those food 0:11:40.600 --> 0:11:44.080 carts that were parked outside for people coming off of 0:11:44.080 --> 0:11:46.319 like the night shift or whatever, when all the restaurants 0:11:46.320 --> 0:11:51.040 were closed. Um, they eventually took the wheels off and 0:11:51.200 --> 0:11:54.319 added like seating inside, and that's where the diners originally 0:11:54.360 --> 0:11:56.839 came from. And of course that all came about because 0:11:56.920 --> 0:12:01.320 of the suburban sprawl and the birth of the automobile. Right, Um, 0:12:01.440 --> 0:12:04.520 let's talk about a few of these. Uh. You found 0:12:04.520 --> 0:12:09.840 this great article on what was it called New York Times. Yeah, 0:12:10.000 --> 0:12:13.520 but what was the article called, I don't remember what 0:12:13.559 --> 0:12:15.920 it was called. Let us now praise the great men 0:12:15.960 --> 0:12:18.240 of junk food. Yes, that was It was a great one. 0:12:18.320 --> 0:12:20.800 And so they listed some of the early some of 0:12:20.800 --> 0:12:23.640 the first junk food in the United States, and the 0:12:23.840 --> 0:12:29.000 first snaky junk food they credit as being cracker Jack's um, 0:12:29.040 --> 0:12:31.920 introduced at the World's Fair in Ee by the brothers 0:12:32.400 --> 0:12:37.880 Frederick and Louis or Lewis uh Rukheim m hm. And 0:12:38.240 --> 0:12:40.840 you know, cracker Jacks is delicious, is still around today, right, 0:12:40.920 --> 0:12:45.360 And and the thing with cracker Jacks is, again, there 0:12:45.520 --> 0:12:50.160 was recipes like that in existence prior to cracker Jack's, Right, 0:12:50.440 --> 0:12:53.920 same with Caramel's name with chocolate. People made this stuff. 0:12:54.360 --> 0:12:56.439 But what the Rockheim brothers did was they took it. 0:12:56.600 --> 0:12:58.240 They figured out a way to produce it on a 0:12:58.320 --> 0:13:02.079 larger scale, sell it, and and this is one of 0:13:02.160 --> 0:13:04.839 the hallmarks of junk food. They figured out a way 0:13:04.920 --> 0:13:08.120 to market it effectively. That little prize, that's exactly right. 0:13:08.880 --> 0:13:13.400 That basically established the rule book for junk food from 0:13:13.559 --> 0:13:17.240 then till now. Yeah, the Tutsi roll is another good example. 0:13:17.280 --> 0:13:21.640 In five Um, there was candy before that, but this 0:13:21.800 --> 0:13:25.400 is the first one to be individually wrapped. You know, 0:13:25.440 --> 0:13:27.280 that didn't come in a packet of six or eight. 0:13:28.200 --> 0:13:31.280 So you could take a penny, a little shiny copper penny, 0:13:31.840 --> 0:13:34.080 and you could get a Tutsi roll and you didn't 0:13:34.080 --> 0:13:36.160 have to like pick the hair off of it first 0:13:36.200 --> 0:13:41.000 because it was wrapped individually. That's right. Uh. I like 0:13:41.120 --> 0:13:44.200 this story. UM. An eleven year old named Frank Epperson 0:13:44.880 --> 0:13:48.000 UM left on a cold night in San Francisco, left 0:13:48.080 --> 0:13:51.040 his powdered soda drink with a stirring stick in the cup. 0:13:51.480 --> 0:13:53.640 Came out the next day and it was frozen, and 0:13:53.720 --> 0:13:56.800 he ate it. He said, this is amazing. I'm gonna 0:13:56.840 --> 0:14:00.839 wait twenty years and then patting this. Yeah, and not 0:14:00.960 --> 0:14:04.320 quite twenty years. About eighteen years later, he basically applied 0:14:04.360 --> 0:14:08.400 for a patent and called them, uh, epsicles because everybody's 0:14:08.440 --> 0:14:12.400 like and this. Children said, hey, pop, why don't you 0:14:12.440 --> 0:14:16.160 call him popsicles? And so the popsicle was born. Yeah, 0:14:16.240 --> 0:14:18.400 and his children never saw a penny of that money 0:14:18.559 --> 0:14:21.880 another junk food, did they not? I'm just okay, what 0:14:22.040 --> 0:14:25.680 about do you know much about potato chips? Uh? Now, 0:14:26.120 --> 0:14:28.560 So we could sit here for hours and hours and 0:14:28.680 --> 0:14:31.840 do this, because every junk food has a great origin story. 0:14:32.600 --> 0:14:34.800 There's a there's a book that did this for est. 0:14:34.840 --> 0:14:37.440 It's called The Encyclopedia of Junk Food and Fast Food, 0:14:37.960 --> 0:14:41.640 and it's on Academia dot E d U, which is 0:14:41.680 --> 0:14:45.680 basically apparently they upload books onto this thing and you 0:14:45.760 --> 0:14:50.880 can read them. Yeah. So, um, potato chips. The legend 0:14:50.960 --> 0:14:53.720 goes that it was invented in the eighteen fifties in Saratoga, 0:14:53.800 --> 0:14:56.640 New York by a guy, a chef named George Crew 0:14:56.760 --> 0:15:00.320 I believe, and um, that's not true. They've been around 0:15:00.360 --> 0:15:03.280 for at least thirty years before that, but that's the 0:15:03.360 --> 0:15:07.920 popular story. And Um, around the eighteen fifties, eighteen seventies 0:15:08.000 --> 0:15:12.320 eighteen eighties, people started manufacturing him on mass, but they 0:15:12.400 --> 0:15:15.600 were delivered in barrels, and then the customers would come 0:15:15.680 --> 0:15:19.200 and be like, I brought my own brown paper bag, 0:15:19.800 --> 0:15:23.040 shovel some potato chips into this, and I'll go home 0:15:23.080 --> 0:15:25.920 and warm them up, and they'll be stale. And so 0:15:26.280 --> 0:15:30.920 they part of the mass commercialization of this junk food 0:15:31.520 --> 0:15:33.400 was to figure out how to package it and preserve 0:15:33.480 --> 0:15:35.680 it so that they didn't go stale and people didn't 0:15:35.680 --> 0:15:37.240 have to bring their own bag from home to go 0:15:37.360 --> 0:15:39.680 buy potato chips. They could just buy the bag and 0:15:39.760 --> 0:15:42.440 take it home. And it took until the nineteen thirties 0:15:42.480 --> 0:15:45.800 to figure that out. How long was that the eighties 0:15:45.840 --> 0:15:48.080 and really started to sell them. It took like fifty 0:15:48.160 --> 0:15:53.840 years to get him package correctly. Interesting uh, soda soda drinks, 0:15:53.920 --> 0:15:57.760 soft drink, soda, pop pop coke. Depending on where you're from, 0:15:57.800 --> 0:16:00.560 you're gonna call it something different. Uh. That goes back 0:16:00.560 --> 0:16:04.320 to seventeenth century Europe when they had carbonated water mixed 0:16:04.320 --> 0:16:07.520 with lemon juice and honey and um. Many years later, 0:16:08.200 --> 0:16:13.240 in nineteen seventy six, seven eleven introduced the world to 0:16:13.320 --> 0:16:17.960 the Big Gulp, which was thirty two ounces of um 0:16:19.360 --> 0:16:24.600 of nasty stuff, and then they said, how about doubling 0:16:24.680 --> 0:16:27.120 down on that, and they created the double Big Gulp, 0:16:27.640 --> 0:16:31.040 And then Mayor Bloomberg was like, no, no, I think 0:16:31.040 --> 0:16:34.080 I got rid of those, didn't they think they tried to? Yeah, 0:16:34.120 --> 0:16:35.840 they definitely tried to. I don't know if I went 0:16:35.880 --> 0:16:38.680 through or not. In New York City, Yeah, Emily still 0:16:38.720 --> 0:16:41.000 drinks the diet Coke Big Gulp every day, and I'm 0:16:41.040 --> 0:16:44.560 just like, you just can't do that to yourself. Yeah, 0:16:45.120 --> 0:16:48.680 there's there's got to be something really really wrong with it. 0:16:49.000 --> 0:16:52.600 There has to be. This is too too much science, 0:16:52.720 --> 0:16:56.040 like in one concentrated form, you know. Yeah, but what's 0:16:56.040 --> 0:17:00.680 funny is Coke, PETSI Hires, roop Here dr Upper. They 0:17:00.760 --> 0:17:03.680 all started out as a lick sers and tonics that 0:17:03.800 --> 0:17:06.600 were sold at the pharmacy, like that's where you got 0:17:06.680 --> 0:17:10.040 those originally, and then they became one of the most ubiquitous, 0:17:10.119 --> 0:17:14.440 unhealthy drinks on the planet. Alright, So we talked a 0:17:14.520 --> 0:17:16.040 lot about we could, like you said, we could go 0:17:16.119 --> 0:17:19.080 on all day talking about the history of different junks. 0:17:19.080 --> 0:17:21.119 Would you got one more? I got one more? The 0:17:21.240 --> 0:17:25.600 world's first combination candy bar. There were chocolate bar bars 0:17:25.680 --> 0:17:31.000 before the first candy bar, Clark Bar really, which is uh, 0:17:31.119 --> 0:17:34.320 it's like a butterfinger but better is it? Because it 0:17:34.400 --> 0:17:37.760 was first and it's a Clark You got any more? 0:17:38.520 --> 0:17:40.760 I've got more, but I'll stop. Pop tarts used to 0:17:40.800 --> 0:17:44.320 be called the fruit scone. They used to be called 0:17:44.359 --> 0:17:47.080 ep tarts and oh, I've got this is this is 0:17:47.200 --> 0:17:49.840 very important, actually chucking all right, this is possibly the 0:17:49.880 --> 0:17:52.080 mind blower the podcast. And this is a mind blowing 0:17:52.119 --> 0:17:59.560 episode so far. Oreos was the knockoff, Hydros was the original. 0:18:00.000 --> 0:18:04.200 Away Why how did they get market share? Oreo? Yeah? 0:18:04.800 --> 0:18:07.920 Just by tasting way way better, I guess. Interesting, yea, 0:18:08.320 --> 0:18:11.000 So Hidrocks is like made fun of it, like I 0:18:11.080 --> 0:18:12.640 got hide Drocks when I was a kid because they're 0:18:12.680 --> 0:18:15.159 a little cheaper, I think, you know, But they were 0:18:15.200 --> 0:18:18.600 the original ones in hershey or Oreos was the rival, 0:18:18.720 --> 0:18:21.800 the competitor knockoff of hide Rocks. I wish I would 0:18:21.800 --> 0:18:23.359 have done that, although I'm not sure it would have 0:18:23.400 --> 0:18:25.639 worked in elementary school if people like you can't afford 0:18:25.680 --> 0:18:29.879 Oreos and like this was the original. It's disgusting, but 0:18:30.040 --> 0:18:32.960 it's the It came first, and I can't even get 0:18:33.000 --> 0:18:37.200 the cookie apart without it breaking like the oreo. Poor kid. 0:18:37.680 --> 0:18:40.640 All right, so after this break, we're gonna come back 0:18:40.680 --> 0:18:43.280 and talk a little bit about the science of junk food. 0:18:58.520 --> 0:19:03.240 Google Cluster first. Munition Candy pop Tarts are the knockoff. 0:19:03.680 --> 0:19:08.439 They were originally created to overcome the rival country Square Stop. 0:19:09.160 --> 0:19:11.680 I love how you said it quieter, like maybe Chuck 0:19:11.720 --> 0:19:14.600 won't notice sitting right across from me, just between you 0:19:14.720 --> 0:19:18.760 and listening. Although the bubble gum one was pretty cool. 0:19:19.400 --> 0:19:23.399 The guy, yeah, he invented gun before bubble gum was 0:19:23.440 --> 0:19:26.399 just chewing gum. Double bubble is what he came up with, right, Uh, 0:19:26.920 --> 0:19:28.640 it was a double bubble, was the first one, I think. 0:19:28.680 --> 0:19:31.520 So it was in that one New York Times article. Yes, 0:19:31.720 --> 0:19:34.640 it was double bubble. And he said that he died 0:19:34.680 --> 0:19:36.520 with a smile on his face because he brought so 0:19:36.640 --> 0:19:39.480 much joy to children all over the world. You didn't 0:19:39.520 --> 0:19:43.440 care about their gentle habits. Alright, So the science of 0:19:43.520 --> 0:19:47.480 junk food, Um, it's actually pretty interesting because it's not 0:19:47.800 --> 0:19:53.440 just there's nothing willy nilly about it. These are very 0:19:53.680 --> 0:19:57.240 there's a lot of money at steak, so companies throw 0:19:57.320 --> 0:20:01.639 a lot of dough into food laboratories, um, finding what 0:20:01.800 --> 0:20:05.160 they refer to as that sweet spot or the bliss point. Yeah, 0:20:05.200 --> 0:20:07.920 the bliss point. Um. Again, the article is really great 0:20:07.920 --> 0:20:10.480 for New York Times. That was a different one. That 0:20:10.600 --> 0:20:14.119 one is called The Extraordinary Science of Addictive Junk Food. 0:20:15.359 --> 0:20:19.359 It's very long, um, but that bliss point or the 0:20:19.400 --> 0:20:22.240 sweet spot is what they're after. And what you're really 0:20:22.280 --> 0:20:24.960 talking about is mouth feel, which we've talked about in 0:20:25.080 --> 0:20:28.960 Nothing Taste or Know something else more recently than that. 0:20:29.240 --> 0:20:31.400 I think I had to do with bars. Remember gum 0:20:31.440 --> 0:20:35.720 Arabic gave a different mouth feel, um to than just 0:20:35.840 --> 0:20:39.800 regular simple syrup. Yeah, that's right, mouth feel. So Cheetos 0:20:39.920 --> 0:20:42.040 is one of the more famous junk foods of all 0:20:42.080 --> 0:20:45.520 time because it's sort of a wonder of science in 0:20:45.680 --> 0:20:51.320 that um it praise upon something called vanishing caloric density, 0:20:51.440 --> 0:20:54.720 which basically means you put a cheeto or a cheese 0:20:54.800 --> 0:20:57.560 puff or a cheese poodle in your mouth and you're 0:20:57.600 --> 0:20:59.119 gonna chew it a couple of times and it's just 0:20:59.200 --> 0:21:02.680 gonna sort of dis aolve and your brain doesn't really 0:21:02.760 --> 0:21:06.240 register that it's even eating calories. That is why you 0:21:06.520 --> 0:21:10.600 eat an entire bag of Cheetos because we've evolved to 0:21:10.880 --> 0:21:14.479 see with our tongues, or to measure with our tongues. Um, 0:21:15.000 --> 0:21:18.239 roughly the caloric density of a food. Yeah, because when 0:21:18.320 --> 0:21:21.640 took Tucks running around, they needed to eat efficiently, which 0:21:21.720 --> 0:21:24.800 means eating as many calories as they could with his 0:21:24.920 --> 0:21:28.959 little stuff going in their mouth as possible. Exactly right. So, um, 0:21:29.480 --> 0:21:33.520 the tongue would learn to detect fat. Fat is extremely 0:21:33.640 --> 0:21:36.840 dense calorically, So after you eat a certain amount of fat, 0:21:37.119 --> 0:21:40.000 you get kind of this nasty feel in your mouth. 0:21:40.200 --> 0:21:43.600 Your mouth feel it's kind of greasy, right, and you 0:21:43.720 --> 0:21:46.760 suddenly realize that you can't eat another bite of this 0:21:47.240 --> 0:21:52.080 fatty slab of pork fat. You know, yeah, it is good, 0:21:52.440 --> 0:21:55.600 but imagine eating a big toilet seat size slab over 0:21:56.560 --> 0:21:59.159 you would not write. You get sick from it, and 0:21:59.240 --> 0:22:04.240 the reason why is your brain becomes satiated. So what 0:22:04.480 --> 0:22:07.399 these food scientists figured out is that they if they 0:22:07.480 --> 0:22:11.479 can make something basically melt like a cheeto, it tricks 0:22:11.520 --> 0:22:15.000 your tongue into missing the fact that it's a really 0:22:15.160 --> 0:22:17.680 fatty food, and like you said, you can eat a 0:22:17.720 --> 0:22:21.680 whole bag of it thanks to that vanishing caloric density. Well, 0:22:22.560 --> 0:22:26.200 another thing they do is like, let's say you're eating 0:22:26.400 --> 0:22:30.600 a cheeseburger from a fast food chain and that has 0:22:30.680 --> 0:22:33.720 that same fatty feel, but they realize if you serve 0:22:33.840 --> 0:22:37.159 the the soda with that, it balances things out to 0:22:37.240 --> 0:22:40.160 where you don't have that greasy mouth feel any longer exactly. 0:22:40.520 --> 0:22:42.360 So that's I mean, that's one reason why they sell 0:22:42.400 --> 0:22:45.680 SODA's fast food chains. That's what a value meal comes from. 0:22:45.720 --> 0:22:48.680 It's not just like, yeah, we want to make we 0:22:48.760 --> 0:22:51.720 want to make sure you get your money's worth. No, 0:22:52.119 --> 0:22:54.119 they want to make sure that you're gonna say I 0:22:54.280 --> 0:22:59.480 could use another cheeseburger. I'm back, I want another cheeseburger please, 0:22:59.680 --> 0:23:02.800 And I say, certainly, we will happily sell you one 0:23:02.840 --> 0:23:04.720 of those. See, I don't drink soda, So when I 0:23:04.880 --> 0:23:09.639 eat fast food, what do you drink water? Huh? Is 0:23:09.680 --> 0:23:15.040 that strange? Yeah? Like what else would I drink? Off? 0:23:15.040 --> 0:23:18.200 Notn soda? Well that's that's it. Oh yeah, that's your choice, 0:23:18.840 --> 0:23:21.640 soda or nothing. You're not even allowed to drink water. 0:23:21.720 --> 0:23:25.040 You have to sit there and eat it dry well. 0:23:25.080 --> 0:23:28.359 Although my sister in law drinks milk with most meals. 0:23:29.240 --> 0:23:32.040 I grew up like that. Like milk and pizza even, Yeah, 0:23:32.160 --> 0:23:35.320 milk and everything. Yeah, not me. I've got a really 0:23:35.480 --> 0:23:38.480 disgusting milk and broccoli story that I'm not going to tell, 0:23:38.560 --> 0:23:43.080