1 00:00:01,040 --> 00:00:04,520 Speaker 1: Welcome to you Stuff you Should Know Frondhouse Stuff Works 2 00:00:04,519 --> 00:00:12,959 Speaker 1: dot Com. Hey, and welcome to the podcast. I'm Josh 3 00:00:13,000 --> 00:00:18,239 Speaker 1: clark Wood, Charles W. Chuck Bryant, and Jerry. So it's 4 00:00:18,239 --> 00:00:24,000 Speaker 1: stuff you should know and Chuck, Yes, we have done 5 00:00:24,040 --> 00:00:28,200 Speaker 1: some stuff before that relates to this episode. Okay, is 6 00:00:28,280 --> 00:00:30,720 Speaker 1: high food toast coincer are bad for you? That's right. 7 00:00:32,120 --> 00:00:37,319 Speaker 1: How McDonald's works, yea, how twinkies work? Yeah? Uh, well 8 00:00:37,400 --> 00:00:40,199 Speaker 1: that's it. I bet there's more. Probably I can't think 9 00:00:40,200 --> 00:00:42,720 Speaker 1: of it right now. Our zoos good or bad for animals? 10 00:00:42,960 --> 00:00:46,960 Speaker 1: Does your grandfather's diet affect you? Yeah? True that you know, 11 00:00:47,240 --> 00:00:50,280 Speaker 1: you know they drunk food mite and well yeah, so 12 00:00:50,479 --> 00:00:56,160 Speaker 1: you the future grandfather listening today, you're screwing up your 13 00:00:56,320 --> 00:00:59,400 Speaker 1: grandkids health right now, that's right. Go listen to our 14 00:00:59,400 --> 00:01:03,320 Speaker 1: epigenet accept Junk food is uh ubiquitous now and it 15 00:01:03,360 --> 00:01:07,039 Speaker 1: wasn't in my grandparents day. No, you know, no, they 16 00:01:07,040 --> 00:01:12,800 Speaker 1: had lame, lame diets. Yeah, of whole foods, these natural things. Well, 17 00:01:12,840 --> 00:01:15,399 Speaker 1: that's something that this article I thought was smart to 18 00:01:15,480 --> 00:01:19,000 Speaker 1: point out that back in the day before junk food, 19 00:01:19,480 --> 00:01:22,319 Speaker 1: it didn't mean everybody was just eating like hippies or 20 00:01:22,360 --> 00:01:25,000 Speaker 1: something like that, Like they were just these wonderful, like 21 00:01:25,280 --> 00:01:28,600 Speaker 1: wholesome spreads at every meal or something like that. They 22 00:01:28,880 --> 00:01:30,759 Speaker 1: like crowd or they ate the same thing, or there 23 00:01:30,760 --> 00:01:32,640 Speaker 1: are plenty of times where they were like I would 24 00:01:32,720 --> 00:01:35,120 Speaker 1: kill you for a tomato right now in the day 25 00:01:35,120 --> 00:01:38,800 Speaker 1: of winter. Um, I'm tired of eating this forty steak 26 00:01:38,840 --> 00:01:44,840 Speaker 1: covered in gravy exactly every night. Um. But they did 27 00:01:45,200 --> 00:01:52,360 Speaker 1: not have access to mass produced, um, really fundamentally unhealthy 28 00:01:52,400 --> 00:01:55,600 Speaker 1: food like we do today. And that's the definition of 29 00:01:55,680 --> 00:01:57,800 Speaker 1: junk food. Really, that's right. Junk food. You might have 30 00:01:57,840 --> 00:02:01,840 Speaker 1: heard of, like empty calories. Um, that's what junk food is. 31 00:02:01,880 --> 00:02:05,960 Speaker 1: It's food that has either zero or very little nutritional 32 00:02:06,040 --> 00:02:08,640 Speaker 1: value but has a lot of calories. But has a 33 00:02:08,680 --> 00:02:12,480 Speaker 1: ton of calories, usually in the form of carbs, which 34 00:02:12,720 --> 00:02:16,400 Speaker 1: um is usually a shot of way more energy than 35 00:02:16,440 --> 00:02:21,679 Speaker 1: you need. That doughnuts stick, it's tasty. What's a donut stick? Oh, 36 00:02:21,680 --> 00:02:26,840 Speaker 1: there's donut sticks, just like it's exactly what it sounds like. No, 37 00:02:27,240 --> 00:02:31,120 Speaker 1: it's a little debby device. Ohh yeah, I know this. Okay, 38 00:02:31,200 --> 00:02:35,280 Speaker 1: So it's a shot of energy device. Very rarely do 39 00:02:35,320 --> 00:02:37,920 Speaker 1: you need like a shot of energy like that, especially 40 00:02:38,080 --> 00:02:39,880 Speaker 1: when you're going to sit down in front of your 41 00:02:39,919 --> 00:02:43,160 Speaker 1: computer for three hours straight. They don't need that. So 42 00:02:43,320 --> 00:02:47,040 Speaker 1: what happens to that energy is it gets translated into 43 00:02:47,280 --> 00:02:52,560 Speaker 1: fat stored is fat and just as bad, you don't 44 00:02:53,080 --> 00:02:55,959 Speaker 1: get any nutritional value from it whatsoever. It doesn't contain 45 00:02:56,040 --> 00:03:00,040 Speaker 1: dietary fiber usually you know, it doesn't have any of 46 00:03:00,120 --> 00:03:02,960 Speaker 1: the minerals or vitamins that your body needs to like 47 00:03:03,080 --> 00:03:07,440 Speaker 1: mount immune response. And even worse, as we'll talk about later, 48 00:03:07,639 --> 00:03:11,639 Speaker 1: it's entirely possible that it's contributing to things like um 49 00:03:12,000 --> 00:03:18,120 Speaker 1: uh mental ill health in you ye, mental health, physical health. 50 00:03:18,880 --> 00:03:25,679 Speaker 1: Because we're talking packaged sweet goods, talking soft drinks, uh, 51 00:03:26,960 --> 00:03:30,560 Speaker 1: baked goods, salty stuff, man stuff loaded with that, all 52 00:03:30,600 --> 00:03:32,960 Speaker 1: the good things, all the good things. Right Like when 53 00:03:32,960 --> 00:03:36,200 Speaker 1: we were researching this, UM, I was like, I want 54 00:03:36,200 --> 00:03:38,280 Speaker 1: a doughnut right now. I'm gonna go get a donut. 55 00:03:38,760 --> 00:03:42,480 Speaker 1: Maybe I'll get like a griddle or something too. Like 56 00:03:42,640 --> 00:03:45,720 Speaker 1: I just wanted everything. I even thought like maybe I'll 57 00:03:45,720 --> 00:03:48,040 Speaker 1: get a root beer somewhere. I don't even know where 58 00:03:48,040 --> 00:03:49,600 Speaker 1: to get a root beer, but I was gonna try 59 00:03:49,600 --> 00:03:52,560 Speaker 1: and find one. You get any other soda and I well, 60 00:03:52,600 --> 00:03:55,160 Speaker 1: I I guess you probably could. That's what I was 61 00:03:55,200 --> 00:03:58,040 Speaker 1: going on. But I'm just saying I don't have personal 62 00:03:58,040 --> 00:04:00,880 Speaker 1: experience buying root beer anywhere. I gotta That's what this 63 00:04:01,000 --> 00:04:02,400 Speaker 1: article did to me, you know what I mean. I 64 00:04:02,440 --> 00:04:04,800 Speaker 1: got a guy can get you from up here good stuff. Yeah, 65 00:04:04,880 --> 00:04:07,720 Speaker 1: you just stick with me afterwards. All right, I'll introduce you. Thanks. Man, 66 00:04:07,760 --> 00:04:10,320 Speaker 1: you gotta meet him first, but yeah, after that, it's 67 00:04:10,360 --> 00:04:15,760 Speaker 1: all good. Um yeah, it's bad stuff. UM. So let's 68 00:04:15,760 --> 00:04:17,560 Speaker 1: talk about junk food. Let's talk about the history. I 69 00:04:17,560 --> 00:04:21,280 Speaker 1: guess because it's um it's pretty interesting and the like 70 00:04:21,360 --> 00:04:26,359 Speaker 1: we were saying before, before the dawn of the nineteenth century, UM, 71 00:04:26,520 --> 00:04:31,040 Speaker 1: people ate food mostly from stuff that they grew or harvested. 72 00:04:31,920 --> 00:04:35,280 Speaker 1: It wasn't processed that much. And big changes came around 73 00:04:35,839 --> 00:04:39,200 Speaker 1: when the Industrial Revolution hit and all of a sudden 74 00:04:39,560 --> 00:04:44,040 Speaker 1: people could get cheap flower. That was the big turning point, 75 00:04:44,160 --> 00:04:47,359 Speaker 1: the big turning point four in your home. And the 76 00:04:47,400 --> 00:04:50,080 Speaker 1: story of junk food is essentially the story of the 77 00:04:50,120 --> 00:04:54,160 Speaker 1: industrialization of food. Like before we had food that was 78 00:04:54,200 --> 00:04:57,200 Speaker 1: bad for you, like caramels were introduced by the Arabs 79 00:04:57,240 --> 00:05:01,040 Speaker 1: probably about a thousand years ago, some somewhere around there. Um. Um, 80 00:05:01,120 --> 00:05:04,120 Speaker 1: chocolate has been around for a very long time. Cookies 81 00:05:04,640 --> 00:05:08,839 Speaker 1: the dude who founded Keebler, Mr Keebler, he had a 82 00:05:08,880 --> 00:05:12,880 Speaker 1: bakery in the early nineteenth century. Like, people were making 83 00:05:12,920 --> 00:05:16,240 Speaker 1: stuff that wasn't good for you, but they were making it, 84 00:05:16,400 --> 00:05:18,440 Speaker 1: and it was a pain in the neck to make it, 85 00:05:19,120 --> 00:05:21,120 Speaker 1: so they weren't making it all of the time. You 86 00:05:21,120 --> 00:05:24,120 Speaker 1: couldn't just go anywhere and get it. And that is 87 00:05:24,640 --> 00:05:28,080 Speaker 1: inherently the problem with junk food today is it's everywhere, 88 00:05:28,160 --> 00:05:31,080 Speaker 1: and it's cheap and it's easy to get. Yeah, and 89 00:05:31,120 --> 00:05:33,480 Speaker 1: there were, uh, there were a lot of other factors 90 00:05:33,520 --> 00:05:37,400 Speaker 1: that contributed to the rise of junk food. Um, besides 91 00:05:37,520 --> 00:05:42,200 Speaker 1: the industrialization. People moved to cities and away from farms. 92 00:05:42,880 --> 00:05:44,920 Speaker 1: And if you're living in the middle of New York 93 00:05:44,960 --> 00:05:47,760 Speaker 1: City and you're not gonna have a big farm, let 94 00:05:47,800 --> 00:05:50,799 Speaker 1: us farm in your backyard. So long can let us 95 00:05:52,640 --> 00:05:57,960 Speaker 1: that you can the winter before? Right? Uh civil war? 96 00:05:58,520 --> 00:06:02,120 Speaker 1: That's what I know about canny. Uh. Well, we used 97 00:06:02,120 --> 00:06:03,280 Speaker 1: to can when I was a kid. I think I 98 00:06:03,360 --> 00:06:05,719 Speaker 1: told that story. Yeah, my mom used to take me 99 00:06:05,720 --> 00:06:11,400 Speaker 1: to the Canary and can stuff canary for like really, Yeah, 100 00:06:12,120 --> 00:06:15,279 Speaker 1: where was the cannary. It was the Cab County Cannary 101 00:06:15,320 --> 00:06:17,640 Speaker 1: over like a memorial drive. So it's just like the 102 00:06:17,640 --> 00:06:21,000 Speaker 1: facilities you needed to can your own stuff. That's pretty neat. 103 00:06:21,080 --> 00:06:23,159 Speaker 1: And you could show up with your green beans and 104 00:06:23,240 --> 00:06:26,880 Speaker 1: your peaches and you could can that stuff. Yeah. I've 105 00:06:26,880 --> 00:06:28,719 Speaker 1: never can, but I do eat a lot of can 106 00:06:28,800 --> 00:06:32,120 Speaker 1: stuff because pickled things are very very good for you. Yeah, 107 00:06:32,120 --> 00:06:34,960 Speaker 1: and things in the can aren't necessarily terrible for you. No. No. 108 00:06:35,080 --> 00:06:38,239 Speaker 1: And when you're saying can, like cans were not involved 109 00:06:38,240 --> 00:06:41,520 Speaker 1: at all, I'm guessing like glass jars were that. We 110 00:06:41,600 --> 00:06:45,880 Speaker 1: can't silver cans. Oh wow, yeah, man, that is serious stuff. Yeah, 111 00:06:45,920 --> 00:06:48,559 Speaker 1: it was pretty cool. You're like a Steinbeck family or something. 112 00:06:48,640 --> 00:06:50,560 Speaker 1: I just remember it was awful as a kid. Now 113 00:06:50,600 --> 00:06:52,680 Speaker 1: I would totally get into it, but back then it 114 00:06:52,720 --> 00:06:54,640 Speaker 1: was the most boring place on earth for a kid 115 00:06:54,640 --> 00:06:58,320 Speaker 1: to be wrong. Tire store is the most boring place 116 00:06:58,320 --> 00:07:01,279 Speaker 1: on earth for a kid to be wrong. Fabric store, 117 00:07:02,720 --> 00:07:05,080 Speaker 1: I will say, fabric store is definitely up there, I 118 00:07:05,120 --> 00:07:07,359 Speaker 1: have to say. Man, and I tweeted about this. You 119 00:07:07,440 --> 00:07:08,960 Speaker 1: me and I went to the fabric store the other 120 00:07:09,040 --> 00:07:12,800 Speaker 1: day and I was looking around, like, what are some 121 00:07:12,880 --> 00:07:16,400 Speaker 1: of you people doing in here. There were a lot 122 00:07:16,440 --> 00:07:19,840 Speaker 1: of the fabrics people, a lot of people I would 123 00:07:19,840 --> 00:07:25,040 Speaker 1: not have expected are into sewing, and like, I'm like, okay, everybody, 124 00:07:25,080 --> 00:07:28,920 Speaker 1: so like the entire spectrum of humanity was represented in 125 00:07:28,960 --> 00:07:31,600 Speaker 1: this fabric store. Well, that doesn't mean they so necessarily 126 00:07:31,720 --> 00:07:34,960 Speaker 1: know they were searching for fabrics and like looking at 127 00:07:35,000 --> 00:07:38,560 Speaker 1: them and comparing them to other fabrics they alsold. Well, 128 00:07:38,560 --> 00:07:40,360 Speaker 1: but that does it. Just because you buy fabric doesn't 129 00:07:40,360 --> 00:07:44,920 Speaker 1: mean you sow. They could upholster. Okay, that's to me 130 00:07:45,120 --> 00:07:48,520 Speaker 1: falls under sewing. It is one of the industrial arts 131 00:07:48,600 --> 00:07:51,440 Speaker 1: on its own, true, but I think of upholstery is 132 00:07:51,480 --> 00:07:55,160 Speaker 1: sewing to an extent, even though there's no sewing involved necessarily. 133 00:07:55,400 --> 00:07:58,920 Speaker 1: And these people better not have been upholstering anything with 134 00:07:59,040 --> 00:08:02,840 Speaker 1: their pink valor leopard fabric that they bought. Yeah, the 135 00:08:02,920 --> 00:08:05,040 Speaker 1: fabric stores are pretty amazing when you go in, like 136 00:08:05,120 --> 00:08:07,320 Speaker 1: the stuff that you can tell has been sitting on 137 00:08:07,360 --> 00:08:10,520 Speaker 1: the shelf since Yeah. Yeah, my mom used to take 138 00:08:10,600 --> 00:08:13,000 Speaker 1: me to the fabric store, so I have needed it. 139 00:08:13,200 --> 00:08:15,680 Speaker 1: I didn't like it either, but it wasn't like a 140 00:08:15,720 --> 00:08:18,480 Speaker 1: tire store to me, like getting tires put on your car. Yeah, 141 00:08:18,520 --> 00:08:21,120 Speaker 1: because Not only is there nothing for you to do 142 00:08:21,160 --> 00:08:23,360 Speaker 1: as a kid except to like run your hand over 143 00:08:23,400 --> 00:08:27,680 Speaker 1: the little quickly things on the new tire. The smell 144 00:08:27,720 --> 00:08:31,520 Speaker 1: in there just made it. It's just even worse. And 145 00:08:31,600 --> 00:08:34,319 Speaker 1: unless you're into reading like Car and Driver magazine, than 146 00:08:34,400 --> 00:08:37,560 Speaker 1: you're out of luck drinking bad coffee. That's where you 147 00:08:37,559 --> 00:08:40,320 Speaker 1: started drinking coffee when you're like, hey, just to kill 148 00:08:40,400 --> 00:08:43,319 Speaker 1: the boredom. So waiter, we agreed that the tire store 149 00:08:43,360 --> 00:08:46,959 Speaker 1: is the worst of all. Really for me, it was 150 00:08:47,000 --> 00:08:49,440 Speaker 1: a fabric store. But I'm sure I have bad memories 151 00:08:49,440 --> 00:08:52,920 Speaker 1: of the tire store in the Canary. Oh man, that 152 00:08:52,960 --> 00:08:55,880 Speaker 1: was a good one. It was about seven seven minutes 153 00:08:57,000 --> 00:09:00,199 Speaker 1: sometimes side trackage all right back to the ark in 154 00:09:00,280 --> 00:09:04,360 Speaker 1: Civil War. Um, another reason that fast food and junk 155 00:09:04,400 --> 00:09:06,839 Speaker 1: food became, and those are two different things we should 156 00:09:06,840 --> 00:09:10,280 Speaker 1: point out. Um, fast food isn't always junk food. No, 157 00:09:10,440 --> 00:09:13,120 Speaker 1: anybody who's been to Chipotle can tell you that. Yeah, 158 00:09:13,120 --> 00:09:16,600 Speaker 1: I went yesterday. They're trying to do it right, great stuff, 159 00:09:16,640 --> 00:09:20,480 Speaker 1: you know, Um, which they're not McDonald's associated anymore, you 160 00:09:20,480 --> 00:09:23,760 Speaker 1: know that, right. No, I don't understand why McDonald's divested 161 00:09:24,280 --> 00:09:27,480 Speaker 1: because the stock went through the roof if I'm not mistaken, 162 00:09:27,559 --> 00:09:32,560 Speaker 1: Chipotle was like, uh wanted the separation. I would guess 163 00:09:32,640 --> 00:09:35,320 Speaker 1: McDonald's would be like ts, we own like tons of 164 00:09:35,360 --> 00:09:37,480 Speaker 1: shares of you. Yeah. Yeah, I'm not sure how that 165 00:09:37,520 --> 00:09:39,400 Speaker 1: went down, so weird. It's probably a good thing though, 166 00:09:40,280 --> 00:09:45,680 Speaker 1: Yeah for Chipotle, you know, and McDonald's in big trouble. Ah. Yeah, 167 00:09:46,360 --> 00:09:49,240 Speaker 1: I will be very surprised if there's not McDonald's fifty 168 00:09:49,320 --> 00:09:51,040 Speaker 1: years from now. No, no, no, I don't think that. 169 00:09:51,120 --> 00:09:54,840 Speaker 1: But they just had their big quarterly pow wow, and 170 00:09:54,880 --> 00:09:56,960 Speaker 1: they're they're all pretty scared. No, no, I know, like 171 00:09:57,040 --> 00:10:00,000 Speaker 1: they're right now. Their money is a way down their profits. 172 00:10:00,000 --> 00:10:02,920 Speaker 1: It's our way now because like five Guys and all 173 00:10:02,920 --> 00:10:05,840 Speaker 1: these other burger chains definitely eating into their market share. 174 00:10:06,160 --> 00:10:09,319 Speaker 1: The problem is is McDonald's is trying is chasing after 175 00:10:09,559 --> 00:10:12,559 Speaker 1: everything right now rather than this is what we do. 176 00:10:12,880 --> 00:10:15,040 Speaker 1: This is why people come to McDonald's. Yeah, I don't 177 00:10:15,080 --> 00:10:17,040 Speaker 1: want to go to If I go to McDonald's is 178 00:10:17,080 --> 00:10:22,240 Speaker 1: because I'm hungover and I want a quarter poundary. I 179 00:10:22,240 --> 00:10:25,200 Speaker 1: don't want to mcfresh wrap, right, and it's you don't 180 00:10:25,240 --> 00:10:28,160 Speaker 1: even want something at the level of five guys like 181 00:10:28,240 --> 00:10:31,679 Speaker 1: you want down in Rudy McDonald's familiar tastes, and the 182 00:10:31,720 --> 00:10:35,840 Speaker 1: sooner McDonald's realizes that that's what people want from McDonald's 183 00:10:35,840 --> 00:10:37,840 Speaker 1: and just says, here you go, if you want to 184 00:10:37,880 --> 00:10:41,360 Speaker 1: come get it. Um, fantastic. Have you seen the Artist 185 00:10:41,400 --> 00:10:45,000 Speaker 1: and girl chicken? That's what I'm saying, Like, what is that? 186 00:10:45,000 --> 00:10:48,320 Speaker 1: That's not okay, that's not McDonald's. Well, plus they're What 187 00:10:48,720 --> 00:10:50,960 Speaker 1: is disturbing about it is you'll see the commercial saying 188 00:10:51,040 --> 00:10:53,440 Speaker 1: now it's a better quality chicken, blah blah blah, and 189 00:10:53,440 --> 00:10:58,120 Speaker 1: it's it's basically admitting like, look like mutants, like what 190 00:10:58,120 --> 00:11:01,600 Speaker 1: were you giving us before? Or still? Yeah? And the 191 00:11:01,640 --> 00:11:08,880 Speaker 1: other menu Yeah, American Civil War, I forgot where there again. 192 00:11:09,640 --> 00:11:12,280 Speaker 1: In the Civil War, troops started eating rations for the 193 00:11:12,320 --> 00:11:18,119 Speaker 1: first time, little easy to eat canned process garbage basically, 194 00:11:18,240 --> 00:11:20,600 Speaker 1: and they were like this is really good. Yeah. They 195 00:11:20,640 --> 00:11:22,880 Speaker 1: got hooked on it, and when they came back, they 196 00:11:22,920 --> 00:11:26,480 Speaker 1: wanted the same familiar taste and um, that's sort of 197 00:11:26,480 --> 00:11:30,600 Speaker 1: how fast food grew. Food vendors started, you know, parking 198 00:11:30,600 --> 00:11:34,120 Speaker 1: their carts outside of factories and stuff, and that that 199 00:11:34,320 --> 00:11:37,240 Speaker 1: was sort of like the first fast food chain. Well 200 00:11:37,280 --> 00:11:40,520 Speaker 1: not just that, that's where diners came from those food 201 00:11:40,600 --> 00:11:44,080 Speaker 1: carts that were parked outside for people coming off of 202 00:11:44,080 --> 00:11:46,319 Speaker 1: like the night shift or whatever, when all the restaurants 203 00:11:46,320 --> 00:11:51,040 Speaker 1: were closed. Um, they eventually took the wheels off and 204 00:11:51,200 --> 00:11:54,319 Speaker 1: added like seating inside, and that's where the diners originally 205 00:11:54,360 --> 00:11:56,839 Speaker 1: came from. And of course that all came about because 206 00:11:56,920 --> 00:12:01,320 Speaker 1: of the suburban sprawl and the birth of the automobile. Right, Um, 207 00:12:01,440 --> 00:12:04,520 Speaker 1: let's talk about a few of these. Uh. You found 208 00:12:04,520 --> 00:12:09,840 Speaker 1: this great article on what was it called New York Times. Yeah, 209 00:12:10,000 --> 00:12:13,520 Speaker 1: but what was the article called, I don't remember what 210 00:12:13,559 --> 00:12:15,920 Speaker 1: it was called. Let us now praise the great men 211 00:12:15,960 --> 00:12:18,240 Speaker 1: of junk food. Yes, that was It was a great one. 212 00:12:18,320 --> 00:12:20,800 Speaker 1: And so they listed some of the early some of 213 00:12:20,800 --> 00:12:23,640 Speaker 1: the first junk food in the United States, and the 214 00:12:23,840 --> 00:12:29,000 Speaker 1: first snaky junk food they credit as being cracker Jack's um, 215 00:12:29,040 --> 00:12:31,920 Speaker 1: introduced at the World's Fair in Ee by the brothers 216 00:12:32,400 --> 00:12:37,880 Speaker 1: Frederick and Louis or Lewis uh Rukheim m hm. And 217 00:12:38,240 --> 00:12:40,840 Speaker 1: you know, cracker Jacks is delicious, is still around today, right, 218 00:12:40,920 --> 00:12:45,360 Speaker 1: And and the thing with cracker Jacks is, again, there 219 00:12:45,520 --> 00:12:50,160 Speaker 1: was recipes like that in existence prior to cracker Jack's, Right, 220 00:12:50,440 --> 00:12:53,920 Speaker 1: same with Caramel's name with chocolate. People made this stuff. 221 00:12:54,360 --> 00:12:56,439 Speaker 1: But what the Rockheim brothers did was they took it. 222 00:12:56,600 --> 00:12:58,240 Speaker 1: They figured out a way to produce it on a 223 00:12:58,320 --> 00:13:02,079 Speaker 1: larger scale, sell it, and and this is one of 224 00:13:02,160 --> 00:13:04,839 Speaker 1: the hallmarks of junk food. They figured out a way 225 00:13:04,920 --> 00:13:08,120 Speaker 1: to market it effectively. That little prize, that's exactly right. 226 00:13:08,880 --> 00:13:13,400 Speaker 1: That basically established the rule book for junk food from 227 00:13:13,559 --> 00:13:17,240 Speaker 1: then till now. Yeah, the Tutsi roll is another good example. 228 00:13:17,280 --> 00:13:21,640 Speaker 1: In five Um, there was candy before that, but this 229 00:13:21,800 --> 00:13:25,400 Speaker 1: is the first one to be individually wrapped. You know, 230 00:13:25,440 --> 00:13:27,280 Speaker 1: that didn't come in a packet of six or eight. 231 00:13:28,200 --> 00:13:31,280 Speaker 1: So you could take a penny, a little shiny copper penny, 232 00:13:31,840 --> 00:13:34,080 Speaker 1: and you could get a Tutsi roll and you didn't 233 00:13:34,080 --> 00:13:36,160 Speaker 1: have to like pick the hair off of it first 234 00:13:36,200 --> 00:13:41,000 Speaker 1: because it was wrapped individually. That's right. Uh. I like 235 00:13:41,120 --> 00:13:44,200 Speaker 1: this story. UM. An eleven year old named Frank Epperson 236 00:13:44,880 --> 00:13:48,000 Speaker 1: UM left on a cold night in San Francisco, left 237 00:13:48,080 --> 00:13:51,040 Speaker 1: his powdered soda drink with a stirring stick in the cup. 238 00:13:51,480 --> 00:13:53,640 Speaker 1: Came out the next day and it was frozen, and 239 00:13:53,720 --> 00:13:56,800 Speaker 1: he ate it. He said, this is amazing. I'm gonna 240 00:13:56,840 --> 00:14:00,839 Speaker 1: wait twenty years and then patting this. Yeah, and not 241 00:14:00,960 --> 00:14:04,320 Speaker 1: quite twenty years. About eighteen years later, he basically applied 242 00:14:04,360 --> 00:14:08,400 Speaker 1: for a patent and called them, uh, epsicles because everybody's 243 00:14:08,440 --> 00:14:12,400 Speaker 1: like and this. Children said, hey, pop, why don't you 244 00:14:12,440 --> 00:14:16,160 Speaker 1: call him popsicles? And so the popsicle was born. Yeah, 245 00:14:16,240 --> 00:14:18,400 Speaker 1: and his children never saw a penny of that money 246 00:14:18,559 --> 00:14:21,880 Speaker 1: another junk food, did they not? I'm just okay, what 247 00:14:22,040 --> 00:14:25,680 Speaker 1: about do you know much about potato chips? Uh? Now, 248 00:14:26,120 --> 00:14:28,560 Speaker 1: So we could sit here for hours and hours and 249 00:14:28,680 --> 00:14:31,840 Speaker 1: do this, because every junk food has a great origin story. 250 00:14:32,600 --> 00:14:34,800 Speaker 1: There's a there's a book that did this for est. 251 00:14:34,840 --> 00:14:37,440 Speaker 1: It's called The Encyclopedia of Junk Food and Fast Food, 252 00:14:37,960 --> 00:14:41,640 Speaker 1: and it's on Academia dot E d U, which is 253 00:14:41,680 --> 00:14:45,680 Speaker 1: basically apparently they upload books onto this thing and you 254 00:14:45,760 --> 00:14:50,880 Speaker 1: can read them. Yeah. So, um, potato chips. The legend 255 00:14:50,960 --> 00:14:53,720 Speaker 1: goes that it was invented in the eighteen fifties in Saratoga, 256 00:14:53,800 --> 00:14:56,640 Speaker 1: New York by a guy, a chef named George Crew 257 00:14:56,760 --> 00:15:00,320 Speaker 1: I believe, and um, that's not true. They've been around 258 00:15:00,360 --> 00:15:03,280 Speaker 1: for at least thirty years before that, but that's the 259 00:15:03,360 --> 00:15:07,920 Speaker 1: popular story. And Um, around the eighteen fifties, eighteen seventies 260 00:15:08,000 --> 00:15:12,320 Speaker 1: eighteen eighties, people started manufacturing him on mass, but they 261 00:15:12,400 --> 00:15:15,600 Speaker 1: were delivered in barrels, and then the customers would come 262 00:15:15,680 --> 00:15:19,200 Speaker 1: and be like, I brought my own brown paper bag, 263 00:15:19,800 --> 00:15:23,040 Speaker 1: shovel some potato chips into this, and I'll go home 264 00:15:23,080 --> 00:15:25,920 Speaker 1: and warm them up, and they'll be stale. And so 265 00:15:26,280 --> 00:15:30,920 Speaker 1: they part of the mass commercialization of this junk food 266 00:15:31,520 --> 00:15:33,400 Speaker 1: was to figure out how to package it and preserve 267 00:15:33,480 --> 00:15:35,680 Speaker 1: it so that they didn't go stale and people didn't 268 00:15:35,680 --> 00:15:37,240 Speaker 1: have to bring their own bag from home to go 269 00:15:37,360 --> 00:15:39,680 Speaker 1: buy potato chips. They could just buy the bag and 270 00:15:39,760 --> 00:15:42,440 Speaker 1: take it home. And it took until the nineteen thirties 271 00:15:42,480 --> 00:15:45,800 Speaker 1: to figure that out. How long was that the eighties 272 00:15:45,840 --> 00:15:48,080 Speaker 1: and really started to sell them. It took like fifty 273 00:15:48,160 --> 00:15:53,840 Speaker 1: years to get him package correctly. Interesting uh, soda soda drinks, 274 00:15:53,920 --> 00:15:57,760 Speaker 1: soft drink, soda, pop pop coke. Depending on where you're from, 275 00:15:57,800 --> 00:16:00,560 Speaker 1: you're gonna call it something different. Uh. That goes back 276 00:16:00,560 --> 00:16:04,320 Speaker 1: to seventeenth century Europe when they had carbonated water mixed 277 00:16:04,320 --> 00:16:07,520 Speaker 1: with lemon juice and honey and um. Many years later, 278 00:16:08,200 --> 00:16:13,240 Speaker 1: in nineteen seventy six, seven eleven introduced the world to 279 00:16:13,320 --> 00:16:17,960 Speaker 1: the Big Gulp, which was thirty two ounces of um 280 00:16:19,360 --> 00:16:24,600 Speaker 1: of nasty stuff, and then they said, how about doubling 281 00:16:24,680 --> 00:16:27,120 Speaker 1: down on that, and they created the double Big Gulp, 282 00:16:27,640 --> 00:16:31,040 Speaker 1: And then Mayor Bloomberg was like, no, no, I think 283 00:16:31,040 --> 00:16:34,080 Speaker 1: I got rid of those, didn't they think they tried to? Yeah, 284 00:16:34,120 --> 00:16:35,840 Speaker 1: they definitely tried to. I don't know if I went 285 00:16:35,880 --> 00:16:38,680 Speaker 1: through or not. In New York City, Yeah, Emily still 286 00:16:38,720 --> 00:16:41,000 Speaker 1: drinks the diet Coke Big Gulp every day, and I'm 287 00:16:41,040 --> 00:16:44,560 Speaker 1: just like, you just can't do that to yourself. Yeah, 288 00:16:45,120 --> 00:16:48,680 Speaker 1: there's there's got to be something really really wrong with it. 289 00:16:49,000 --> 00:16:52,600 Speaker 1: There has to be. This is too too much science, 290 00:16:52,720 --> 00:16:56,040 Speaker 1: like in one concentrated form, you know. Yeah, but what's 291 00:16:56,040 --> 00:17:00,680 Speaker 1: funny is Coke, PETSI Hires, roop Here dr Upper. They 292 00:17:00,760 --> 00:17:03,680 Speaker 1: all started out as a lick sers and tonics that 293 00:17:03,800 --> 00:17:06,600 Speaker 1: were sold at the pharmacy, like that's where you got 294 00:17:06,680 --> 00:17:10,040 Speaker 1: those originally, and then they became one of the most ubiquitous, 295 00:17:10,119 --> 00:17:14,440 Speaker 1: unhealthy drinks on the planet. Alright, So we talked a 296 00:17:14,520 --> 00:17:16,040 Speaker 1: lot about we could, like you said, we could go 297 00:17:16,119 --> 00:17:19,080 Speaker 1: on all day talking about the history of different junks. 298 00:17:19,080 --> 00:17:21,119 Speaker 1: Would you got one more? I got one more? The 299 00:17:21,240 --> 00:17:25,600 Speaker 1: world's first combination candy bar. There were chocolate bar bars 300 00:17:25,680 --> 00:17:31,000 Speaker 1: before the first candy bar, Clark Bar really, which is uh, 301 00:17:31,119 --> 00:17:34,320 Speaker 1: it's like a butterfinger but better is it? Because it 302 00:17:34,400 --> 00:17:37,760 Speaker 1: was first and it's a Clark You got any more? 303 00:17:38,520 --> 00:17:40,760 Speaker 1: I've got more, but I'll stop. Pop tarts used to 304 00:17:40,800 --> 00:17:44,320 Speaker 1: be called the fruit scone. They used to be called 305 00:17:44,359 --> 00:17:47,080 Speaker 1: ep tarts and oh, I've got this is this is 306 00:17:47,200 --> 00:17:49,840 Speaker 1: very important, actually chucking all right, this is possibly the 307 00:17:49,880 --> 00:17:52,080 Speaker 1: mind blower the podcast. And this is a mind blowing 308 00:17:52,119 --> 00:17:59,560 Speaker 1: episode so far. Oreos was the knockoff, Hydros was the original. 309 00:18:00,000 --> 00:18:04,200 Speaker 1: Away Why how did they get market share? Oreo? Yeah? 310 00:18:04,800 --> 00:18:07,920 Speaker 1: Just by tasting way way better, I guess. Interesting, yea, 311 00:18:08,320 --> 00:18:11,000 Speaker 1: So Hidrocks is like made fun of it, like I 312 00:18:11,080 --> 00:18:12,640 Speaker 1: got hide Drocks when I was a kid because they're 313 00:18:12,680 --> 00:18:15,159 Speaker 1: a little cheaper, I think, you know, But they were 314 00:18:15,200 --> 00:18:18,600 Speaker 1: the original ones in hershey or Oreos was the rival, 315 00:18:18,720 --> 00:18:21,800 Speaker 1: the competitor knockoff of hide Rocks. I wish I would 316 00:18:21,800 --> 00:18:23,359 Speaker 1: have done that, although I'm not sure it would have 317 00:18:23,400 --> 00:18:25,639 Speaker 1: worked in elementary school if people like you can't afford 318 00:18:25,680 --> 00:18:29,879 Speaker 1: Oreos and like this was the original. It's disgusting, but 319 00:18:30,040 --> 00:18:32,960 Speaker 1: it's the It came first, and I can't even get 320 00:18:33,000 --> 00:18:37,200 Speaker 1: the cookie apart without it breaking like the oreo. Poor kid. 321 00:18:37,680 --> 00:18:40,640 Speaker 1: All right, so after this break, we're gonna come back 322 00:18:40,680 --> 00:18:43,280 Speaker 1: and talk a little bit about the science of junk food. 323 00:18:58,520 --> 00:19:03,240 Speaker 1: Google Cluster first. Munition Candy pop Tarts are the knockoff. 324 00:19:03,680 --> 00:19:08,439 Speaker 1: They were originally created to overcome the rival country Square Stop. 325 00:19:09,160 --> 00:19:11,680 Speaker 1: I love how you said it quieter, like maybe Chuck 326 00:19:11,720 --> 00:19:14,600 Speaker 1: won't notice sitting right across from me, just between you 327 00:19:14,720 --> 00:19:18,760 Speaker 1: and listening. Although the bubble gum one was pretty cool. 328 00:19:19,400 --> 00:19:23,399 Speaker 1: The guy, yeah, he invented gun before bubble gum was 329 00:19:23,440 --> 00:19:26,399 Speaker 1: just chewing gum. Double bubble is what he came up with, right, Uh, 330 00:19:26,920 --> 00:19:28,640 Speaker 1: it was a double bubble, was the first one, I think. 331 00:19:28,680 --> 00:19:31,520 Speaker 1: So it was in that one New York Times article. Yes, 332 00:19:31,720 --> 00:19:34,640 Speaker 1: it was double bubble. And he said that he died 333 00:19:34,680 --> 00:19:36,520 Speaker 1: with a smile on his face because he brought so 334 00:19:36,640 --> 00:19:39,480 Speaker 1: much joy to children all over the world. You didn't 335 00:19:39,520 --> 00:19:43,440 Speaker 1: care about their gentle habits. Alright, So the science of 336 00:19:43,520 --> 00:19:47,480 Speaker 1: junk food, Um, it's actually pretty interesting because it's not 337 00:19:47,800 --> 00:19:53,440 Speaker 1: just there's nothing willy nilly about it. These are very 338 00:19:53,680 --> 00:19:57,240 Speaker 1: there's a lot of money at steak, so companies throw 339 00:19:57,320 --> 00:20:01,639 Speaker 1: a lot of dough into food laboratories, um, finding what 340 00:20:01,800 --> 00:20:05,160 Speaker 1: they refer to as that sweet spot or the bliss point. Yeah, 341 00:20:05,200 --> 00:20:07,920 Speaker 1: the bliss point. Um. Again, the article is really great 342 00:20:07,920 --> 00:20:10,480 Speaker 1: for New York Times. That was a different one. That 343 00:20:10,600 --> 00:20:14,119 Speaker 1: one is called The Extraordinary Science of Addictive Junk Food. 344 00:20:15,359 --> 00:20:19,359 Speaker 1: It's very long, um, but that bliss point or the 345 00:20:19,400 --> 00:20:22,240 Speaker 1: sweet spot is what they're after. And what you're really 346 00:20:22,280 --> 00:20:24,960 Speaker 1: talking about is mouth feel, which we've talked about in 347 00:20:25,080 --> 00:20:28,960 Speaker 1: Nothing Taste or Know something else more recently than that. 348 00:20:29,240 --> 00:20:31,400 Speaker 1: I think I had to do with bars. Remember gum 349 00:20:31,440 --> 00:20:35,720 Speaker 1: Arabic gave a different mouth feel, um to than just 350 00:20:35,840 --> 00:20:39,800 Speaker 1: regular simple syrup. Yeah, that's right, mouth feel. So Cheetos 351 00:20:39,920 --> 00:20:42,040 Speaker 1: is one of the more famous junk foods of all 352 00:20:42,080 --> 00:20:45,520 Speaker 1: time because it's sort of a wonder of science in 353 00:20:45,680 --> 00:20:51,320 Speaker 1: that um it praise upon something called vanishing caloric density, 354 00:20:51,440 --> 00:20:54,720 Speaker 1: which basically means you put a cheeto or a cheese 355 00:20:54,800 --> 00:20:57,560 Speaker 1: puff or a cheese poodle in your mouth and you're 356 00:20:57,600 --> 00:20:59,119 Speaker 1: gonna chew it a couple of times and it's just 357 00:20:59,200 --> 00:21:02,680 Speaker 1: gonna sort of dis aolve and your brain doesn't really 358 00:21:02,760 --> 00:21:06,240 Speaker 1: register that it's even eating calories. That is why you 359 00:21:06,520 --> 00:21:10,600 Speaker 1: eat an entire bag of Cheetos because we've evolved to 360 00:21:10,880 --> 00:21:14,479 Speaker 1: see with our tongues, or to measure with our tongues. Um, 361 00:21:15,000 --> 00:21:18,239 Speaker 1: roughly the caloric density of a food. Yeah, because when 362 00:21:18,320 --> 00:21:21,640 Speaker 1: took Tucks running around, they needed to eat efficiently, which 363 00:21:21,720 --> 00:21:24,800 Speaker 1: means eating as many calories as they could with his 364 00:21:24,920 --> 00:21:28,959 Speaker 1: little stuff going in their mouth as possible. Exactly right. So, um, 365 00:21:29,480 --> 00:21:33,520 Speaker 1: the tongue would learn to detect fat. Fat is extremely 366 00:21:33,640 --> 00:21:36,840 Speaker 1: dense calorically, So after you eat a certain amount of fat, 367 00:21:37,119 --> 00:21:40,000 Speaker 1: you get kind of this nasty feel in your mouth. 368 00:21:40,200 --> 00:21:43,600 Speaker 1: Your mouth feel it's kind of greasy, right, and you 369 00:21:43,720 --> 00:21:46,760 Speaker 1: suddenly realize that you can't eat another bite of this 370 00:21:47,240 --> 00:21:52,080 Speaker 1: fatty slab of pork fat. You know, yeah, it is good, 371 00:21:52,440 --> 00:21:55,600 Speaker 1: but imagine eating a big toilet seat size slab over 372 00:21:56,560 --> 00:21:59,159 Speaker 1: you would not write. You get sick from it, and 373 00:21:59,240 --> 00:22:04,240 Speaker 1: the reason why is your brain becomes satiated. So what 374 00:22:04,480 --> 00:22:07,399 Speaker 1: these food scientists figured out is that they if they 375 00:22:07,480 --> 00:22:11,479 Speaker 1: can make something basically melt like a cheeto, it tricks 376 00:22:11,520 --> 00:22:15,000 Speaker 1: your tongue into missing the fact that it's a really 377 00:22:15,160 --> 00:22:17,680 Speaker 1: fatty food, and like you said, you can eat a 378 00:22:17,720 --> 00:22:21,680 Speaker 1: whole bag of it thanks to that vanishing caloric density. Well, 379 00:22:22,560 --> 00:22:26,200 Speaker 1: another thing they do is like, let's say you're eating 380 00:22:26,400 --> 00:22:30,600 Speaker 1: a cheeseburger from a fast food chain and that has 381 00:22:30,680 --> 00:22:33,720 Speaker 1: that same fatty feel, but they realize if you serve 382 00:22:33,840 --> 00:22:37,159 Speaker 1: the the soda with that, it balances things out to 383 00:22:37,240 --> 00:22:40,160 Speaker 1: where you don't have that greasy mouth feel any longer exactly. 384 00:22:40,520 --> 00:22:42,360 Speaker 1: So that's I mean, that's one reason why they sell 385 00:22:42,400 --> 00:22:45,680 Speaker 1: SODA's fast food chains. That's what a value meal comes from. 386 00:22:45,720 --> 00:22:48,680 Speaker 1: It's not just like, yeah, we want to make we 387 00:22:48,760 --> 00:22:51,720 Speaker 1: want to make sure you get your money's worth. No, 388 00:22:52,119 --> 00:22:54,119 Speaker 1: they want to make sure that you're gonna say I 389 00:22:54,280 --> 00:22:59,480 Speaker 1: could use another cheeseburger. I'm back, I want another cheeseburger please, 390 00:22:59,680 --> 00:23:02,800 Speaker 1: And I say, certainly, we will happily sell you one 391 00:23:02,840 --> 00:23:04,720 Speaker 1: of those. See, I don't drink soda, So when I 392 00:23:04,880 --> 00:23:09,639 Speaker 1: eat fast food, what do you drink water? Huh? Is 393 00:23:09,680 --> 00:23:15,040 Speaker 1: that strange? Yeah? Like what else would I drink? Off? 394 00:23:15,040 --> 00:23:18,200 Speaker 1: Notn soda? Well that's that's it. Oh yeah, that's your choice, 395 00:23:18,840 --> 00:23:21,640 Speaker 1: soda or nothing. You're not even allowed to drink water. 396 00:23:21,720 --> 00:23:25,040 Speaker 1: You have to sit there and eat it dry well. 397 00:23:25,080 --> 00:23:28,359 Speaker 1: Although my sister in law drinks milk with most meals. 398 00:23:29,240 --> 00:23:32,040 Speaker 1: I grew up like that. Like milk and pizza even, Yeah, 399 00:23:32,160 --> 00:23:35,320 Speaker 1: milk and everything. Yeah, not me. I've got a really 400 00:23:35,480 --> 00:23:38,480 Speaker 1: disgusting milk and broccoli story that I'm not going to tell, 401 00:23:38,560 --> 00:23:43,080 Speaker 1: but it is rody. Come on, you really want to 402 00:23:43,119 --> 00:23:46,600 Speaker 1: hear it? Okay? Well, then warning for those of you 403 00:23:46,760 --> 00:23:49,119 Speaker 1: with a weak stomach, you really don't want to hear this. 404 00:23:49,400 --> 00:23:51,639 Speaker 1: Or if you're I would say eating broccoli or drinking 405 00:23:51,680 --> 00:23:55,840 Speaker 1: milk anytime soon, probably avoid it. Okay. So um, I 406 00:23:55,960 --> 00:24:00,359 Speaker 1: hate broccoli, but I used to really hate broccoli. And 407 00:24:00,480 --> 00:24:03,040 Speaker 1: when I was a kid, like you just couldn't leave 408 00:24:03,080 --> 00:24:05,800 Speaker 1: the table until you were done eating your vegetables, and 409 00:24:05,880 --> 00:24:08,960 Speaker 1: we drank milk with every every meal. So I would 410 00:24:09,200 --> 00:24:12,639 Speaker 1: I would eat the broccoli where I would take a 411 00:24:12,760 --> 00:24:15,520 Speaker 1: bite and it would touch my tongue for a mill 412 00:24:15,560 --> 00:24:17,440 Speaker 1: a second, and I'd wash it down with like half 413 00:24:17,480 --> 00:24:20,479 Speaker 1: a thing of milk. Right, So you're basically swallowing broccoli, hoole, Right, 414 00:24:20,960 --> 00:24:22,960 Speaker 1: but I'm taking like a half a cup of milk 415 00:24:23,160 --> 00:24:25,320 Speaker 1: for each swallow. So I kept having to drink more 416 00:24:25,359 --> 00:24:28,360 Speaker 1: and more milk, I think. Well, one night, my mom 417 00:24:28,480 --> 00:24:31,240 Speaker 1: was working a shift at the er and my dad 418 00:24:31,359 --> 00:24:35,000 Speaker 1: was in charge of feeding me dinner. And um, I'd 419 00:24:35,040 --> 00:24:37,960 Speaker 1: gotten about halfway through my broccoli and then drank god 420 00:24:38,040 --> 00:24:40,760 Speaker 1: knows how much milk with it. When I took one 421 00:24:40,800 --> 00:24:43,120 Speaker 1: more bite, and all of it just came right back 422 00:24:43,200 --> 00:24:46,040 Speaker 1: up on my plate and without looking my dad was 423 00:24:46,119 --> 00:24:48,359 Speaker 1: like looking up at the ceiling while he grabbed my plate. 424 00:24:48,680 --> 00:24:50,520 Speaker 1: I was like, okay, I think that's enough for you, 425 00:24:50,760 --> 00:24:53,000 Speaker 1: and like cleared the plate, and I thought I won. 426 00:24:53,880 --> 00:24:56,200 Speaker 1: So your dad cleared a plate of vomited up food 427 00:24:56,240 --> 00:25:00,720 Speaker 1: without knowing it, No, without like purposely not looking at Oh, okay, 428 00:25:00,840 --> 00:25:03,280 Speaker 1: He's like, okay, that's enough. Well, that was nice of him. 429 00:25:03,600 --> 00:25:05,440 Speaker 1: It was I didn't have to finish my brother. I 430 00:25:05,480 --> 00:25:08,239 Speaker 1: thought he was gonna say, like, eat it again, right, 431 00:25:08,320 --> 00:25:10,520 Speaker 1: he rubbed my face in it. My mom used to 432 00:25:10,520 --> 00:25:13,119 Speaker 1: said the old oven timer, remember that trick. Oh, we 433 00:25:13,200 --> 00:25:15,320 Speaker 1: didn't have time. It was just you're not getting up. 434 00:25:15,440 --> 00:25:18,120 Speaker 1: It doesn't matter what time it is. You can't get 435 00:25:18,240 --> 00:25:20,280 Speaker 1: up and go get bed or watch TV or anything. 436 00:25:20,359 --> 00:25:22,119 Speaker 1: We had. Like he got ten minutes to finish those 437 00:25:22,119 --> 00:25:24,720 Speaker 1: screen beans, and I did the old drink. I was like, 438 00:25:24,880 --> 00:25:30,600 Speaker 1: I'm drawing just corner the bathroom, right. It didn't work. Now, 439 00:25:31,040 --> 00:25:35,480 Speaker 1: I thought it was smart all right, So drunk food 440 00:25:35,520 --> 00:25:39,479 Speaker 1: is not healthy for you. Oh yeah, we know that, Um, 441 00:25:39,720 --> 00:25:42,440 Speaker 1: the American Civil War. Here are things that can happen 442 00:25:42,520 --> 00:25:45,240 Speaker 1: if you eat too much junk food. You're going to 443 00:25:45,280 --> 00:25:48,680 Speaker 1: get obese, which means you're gonna have an increased risk 444 00:25:48,720 --> 00:25:51,960 Speaker 1: of heart disease. You may get type two diabetes, and 445 00:25:52,160 --> 00:25:55,200 Speaker 1: like you said, with the mental side, you may become depressed. 446 00:25:55,640 --> 00:25:58,520 Speaker 1: Because addiction. UM, it has all the characteristics of just 447 00:25:58,800 --> 00:26:01,960 Speaker 1: like a drug addiction and alcoho all addiction. You bene 448 00:26:02,000 --> 00:26:05,320 Speaker 1: on it, you withdraw from it, you um get an 449 00:26:05,359 --> 00:26:10,480 Speaker 1: increased tolerance from it. And UM, I I have the 450 00:26:10,560 --> 00:26:13,920 Speaker 1: impression that they have figured out like that there really 451 00:26:14,080 --> 00:26:16,600 Speaker 1: is a certain amount of addiction you can you can 452 00:26:17,640 --> 00:26:20,960 Speaker 1: get from eating junk food, and that it's basically getting 453 00:26:21,000 --> 00:26:25,320 Speaker 1: that pop, that that blood sugar high rush that you're 454 00:26:25,400 --> 00:26:28,280 Speaker 1: dropped off from very quickly and then having to chase 455 00:26:28,359 --> 00:26:32,240 Speaker 1: after it again, chasing, chasing the dragon or something like that. 456 00:26:32,640 --> 00:26:35,200 Speaker 1: So I guess that's what it's called. UM. And so 457 00:26:36,040 --> 00:26:41,720 Speaker 1: you can display them the signs of addiction from junk 458 00:26:41,760 --> 00:26:46,399 Speaker 1: food as well. UM. Much more closely linked is the 459 00:26:47,960 --> 00:26:53,600 Speaker 1: connection between junk food and type two diabetes. Yeah, Americans 460 00:26:53,760 --> 00:26:56,240 Speaker 1: UM consume about twenty two teaspoons of sugar a day 461 00:26:57,560 --> 00:27:00,199 Speaker 1: on average. UM. A lot of this stuff comes from 462 00:27:00,320 --> 00:27:04,840 Speaker 1: high pric doose, corn sert um, candy, junk food, soft drinks, 463 00:27:05,520 --> 00:27:07,720 Speaker 1: and UM. How that works, as your body is going 464 00:27:07,760 --> 00:27:11,159 Speaker 1: to break that down, uh, break down those carbohydrates, and 465 00:27:11,200 --> 00:27:15,159 Speaker 1: your blood sugar is gonna spike. UM. Which you know, 466 00:27:16,000 --> 00:27:18,359 Speaker 1: a single episode of your blood sugar spiking isn't the 467 00:27:18,359 --> 00:27:21,399 Speaker 1: biggest deal in the world. But when you repeatedly do 468 00:27:21,560 --> 00:27:25,680 Speaker 1: that to your pancreas, UM, it's gonna basically tire out 469 00:27:26,400 --> 00:27:31,280 Speaker 1: and wear out those insulin producing cells and trigger type 470 00:27:31,280 --> 00:27:35,080 Speaker 1: two diabetes. Right. Because when you when you have glucose 471 00:27:35,160 --> 00:27:38,360 Speaker 1: in your blood, that's a good thing because that provides 472 00:27:38,480 --> 00:27:43,240 Speaker 1: energy to yourself and insulin comes along and helps open 473 00:27:43,320 --> 00:27:45,640 Speaker 1: up your cells to allow it to absorb the glucose 474 00:27:45,720 --> 00:27:47,520 Speaker 1: and get it out of your blood stream. Right. But 475 00:27:48,160 --> 00:27:50,439 Speaker 1: after being exposed to this time and time again, your 476 00:27:50,480 --> 00:27:53,119 Speaker 1: cells stop absorbing glucose as well, so you have to 477 00:27:53,200 --> 00:27:56,399 Speaker 1: produce more and more insulin, and eventually, like you were saying, 478 00:27:56,600 --> 00:27:59,879 Speaker 1: those cells tire out, your pancreas can't produce enough insulin, 479 00:28:00,119 --> 00:28:03,840 Speaker 1: and so you always have an elevated level of glucose 480 00:28:03,920 --> 00:28:07,360 Speaker 1: in your blood streak. That's bad. That leads to nerve 481 00:28:07,480 --> 00:28:10,240 Speaker 1: damage and blood vessel damage which is associated with type 482 00:28:10,240 --> 00:28:14,680 Speaker 1: two diabetes, and everything from heart disease to foot amputations 483 00:28:14,720 --> 00:28:17,680 Speaker 1: can result. Because, like say, with your foot, this always 484 00:28:17,720 --> 00:28:20,840 Speaker 1: fascinated me. I was like, why would diabetes lead to 485 00:28:20,880 --> 00:28:24,440 Speaker 1: your foot getting amputated? I'll tell you why. So, remember, 486 00:28:24,520 --> 00:28:29,480 Speaker 1: glucose levels leading to nerve damage supposedly concentrates in the 487 00:28:29,560 --> 00:28:33,480 Speaker 1: foot and you lose feeling in your foot. So even 488 00:28:33,600 --> 00:28:36,359 Speaker 1: just like stubbing your toe badly can lead to an 489 00:28:36,400 --> 00:28:39,400 Speaker 1: infection that you don't notice because you're not feeling the pain. 490 00:28:40,200 --> 00:28:42,880 Speaker 1: And all of a sudden you have this uh infection 491 00:28:43,200 --> 00:28:45,960 Speaker 1: that's not being fought off properly because the blood circulation 492 00:28:46,040 --> 00:28:49,080 Speaker 1: to your foot is diminished. And next thing you know, 493 00:28:49,200 --> 00:28:50,760 Speaker 1: you have gang green and your foot has to be 494 00:28:50,840 --> 00:28:55,000 Speaker 1: amputated because of type two diabetes. Yeah, and isn't um 495 00:28:55,360 --> 00:28:56,960 Speaker 1: I didn't look this up. But the way I understand 496 00:28:57,040 --> 00:29:01,080 Speaker 1: it is you can reverse the head towards type two 497 00:29:01,120 --> 00:29:04,840 Speaker 1: diabetes until you have type two diabetes, and then you've 498 00:29:04,840 --> 00:29:06,640 Speaker 1: got it. That's what I think, That's what I thought 499 00:29:06,680 --> 00:29:08,720 Speaker 1: to you, like, you can't undo it once it's take 500 00:29:08,760 --> 00:29:12,040 Speaker 1: and hold right. What you what you go through first 501 00:29:12,160 --> 00:29:16,880 Speaker 1: is called insulin resistance metabolic syndrome or pre diabetes, and 502 00:29:17,040 --> 00:29:19,560 Speaker 1: you can catch that. You just need to go in 503 00:29:19,680 --> 00:29:22,240 Speaker 1: for a physical like once a year or something like that, 504 00:29:22,320 --> 00:29:24,480 Speaker 1: and you'll be able to catch whether or not you 505 00:29:24,560 --> 00:29:27,560 Speaker 1: have pre diabetes, and then you take certain measures to 506 00:29:28,400 --> 00:29:30,760 Speaker 1: not get type two diabetes. But yeah, I think once 507 00:29:30,800 --> 00:29:33,959 Speaker 1: you have type two diabetes, you got it for life. Um. 508 00:29:34,200 --> 00:29:37,400 Speaker 1: One other thing I want to say, uh, and it's 509 00:29:37,440 --> 00:29:40,160 Speaker 1: not just about the health aspects of it, but there's 510 00:29:40,200 --> 00:29:44,160 Speaker 1: this really great documentary narrated by Katie Curic called fed 511 00:29:44,280 --> 00:29:46,680 Speaker 1: Up I think everybody should see and it's about this 512 00:29:48,000 --> 00:29:51,080 Speaker 1: really good, really well done documentary. Yeah. There there's a 513 00:29:51,120 --> 00:29:53,960 Speaker 1: lot of great food documentaries out right now, Um that 514 00:29:54,120 --> 00:29:57,920 Speaker 1: really go into what the food industry has become these days. 515 00:29:58,960 --> 00:30:02,400 Speaker 1: Very eye opening stuff. Yeah. Have you seen Supersize Me? Yeah, 516 00:30:04,360 --> 00:30:07,360 Speaker 1: you know he's under fire for basically like a lot 517 00:30:07,440 --> 00:30:09,800 Speaker 1: of people have tried to replicate his results and if 518 00:30:10,080 --> 00:30:12,760 Speaker 1: no one's been able to do it. Huh, it was 519 00:30:12,800 --> 00:30:20,440 Speaker 1: interesting at the time. Have you seen super High Me? Uh? Yes, Benson, Yeah, 520 00:30:21,480 --> 00:30:24,840 Speaker 1: it was funny. That was For those who don't know, 521 00:30:24,960 --> 00:30:29,320 Speaker 1: Doug Benson is a comedian who was famous for smoking 522 00:30:29,400 --> 00:30:32,600 Speaker 1: tons of weed. And he's got a documentary called Super 523 00:30:32,680 --> 00:30:35,440 Speaker 1: High Me Yeah, in which I believe he smoked pot 524 00:30:35,640 --> 00:30:38,960 Speaker 1: every day, all day for thirty days and then died 525 00:30:39,280 --> 00:30:42,840 Speaker 1: and took a bunch of tests like brain tests and 526 00:30:42,960 --> 00:30:45,120 Speaker 1: physicals and things like that, and then did not smoke 527 00:30:45,200 --> 00:30:47,760 Speaker 1: at all, and then compared the two. How did it 528 00:30:47,880 --> 00:30:51,400 Speaker 1: turn out? That was interesting? Some results were as you'd expect, 529 00:30:51,440 --> 00:30:54,520 Speaker 1: in some surprise to see that he's a funny guy 530 00:30:54,560 --> 00:30:58,680 Speaker 1: that I like him. Um, all right, so we'll take 531 00:30:58,720 --> 00:31:00,040 Speaker 1: a break here and we come back. We're gonna to 532 00:31:00,080 --> 00:31:02,160 Speaker 1: talk a little bit more about this really cool article, 533 00:31:02,320 --> 00:31:21,880 Speaker 1: the Extraordinary Science of Addictive Junk Food. All Right, you 534 00:31:22,000 --> 00:31:24,840 Speaker 1: sent me this article that we reference, the Extraordinary Science 535 00:31:24,880 --> 00:31:28,280 Speaker 1: of Addictive Junk Food, and it's really interesting. UM by 536 00:31:28,440 --> 00:31:31,320 Speaker 1: Michael Moss. Right was that his name pretty sure? As 537 00:31:31,360 --> 00:31:35,120 Speaker 1: in the New York Times in two thousand twelve, or yeah, 538 00:31:35,160 --> 00:31:38,960 Speaker 1: And he basically details, Uh, at first, a meeting in 539 00:31:39,080 --> 00:31:43,840 Speaker 1: n of the heads of some of the largest food 540 00:31:43,880 --> 00:31:47,200 Speaker 1: companies in the world getting together, um to talk about 541 00:31:47,960 --> 00:31:50,760 Speaker 1: the fact that all these doctors are staying we're making 542 00:31:50,880 --> 00:31:55,480 Speaker 1: junk people are getting no beasts, and um this this 543 00:31:55,720 --> 00:31:58,440 Speaker 1: chemist basically thought, I'm going to talk these people into 544 00:31:59,160 --> 00:32:04,000 Speaker 1: sort of reverse seeing some of their their practices the 545 00:32:04,120 --> 00:32:06,680 Speaker 1: name of good health, and was disappointed to find that 546 00:32:06,720 --> 00:32:09,200 Speaker 1: they all kind of dug in and we're like no, Like, 547 00:32:09,480 --> 00:32:11,280 Speaker 1: we're gonna make this stuff and people want it. They 548 00:32:11,360 --> 00:32:13,520 Speaker 1: want it, and we're not going to try and make 549 00:32:13,600 --> 00:32:19,000 Speaker 1: a healthier snicker bar that doesn't sell because the name 550 00:32:19,040 --> 00:32:21,880 Speaker 1: of the game is selling food. I think the way 551 00:32:22,680 --> 00:32:25,920 Speaker 1: nobody's holding a gun to these people's heads. Yeah, the 552 00:32:26,040 --> 00:32:30,680 Speaker 1: thing is is a lot of people controvert that point 553 00:32:30,720 --> 00:32:34,000 Speaker 1: and say, you guys kind of use science to hijack 554 00:32:34,040 --> 00:32:37,920 Speaker 1: our evolutionary processes and make it so that it's really, 555 00:32:38,040 --> 00:32:42,240 Speaker 1: really difficult to refuse this food, right, like the cheetos 556 00:32:42,880 --> 00:32:44,959 Speaker 1: that melt in your mouth and your brain doesn't realize 557 00:32:45,000 --> 00:32:47,880 Speaker 1: it's eating all these calories. Uh, so you end up 558 00:32:47,920 --> 00:32:51,560 Speaker 1: eating tons of cheetos. Um one of the most interesting 559 00:32:51,680 --> 00:32:53,560 Speaker 1: stories in here, I thought, And he tells a bunch 560 00:32:53,640 --> 00:32:57,400 Speaker 1: of sort of histories of some of these junk foods, 561 00:32:57,880 --> 00:33:03,800 Speaker 1: but um, lunchables was super interesting to me and I 562 00:33:03,840 --> 00:33:07,040 Speaker 1: want to say nefarious almost, you know when you look 563 00:33:07,040 --> 00:33:11,400 Speaker 1: at how it came about. Um, But basically what they 564 00:33:11,680 --> 00:33:17,320 Speaker 1: did a lot of research into uh motherhood and found 565 00:33:17,400 --> 00:33:22,360 Speaker 1: that the biggest challenge was time and moms don't have time. 566 00:33:22,760 --> 00:33:26,080 Speaker 1: And I say, mom's parents, Well this is so it 567 00:33:26,160 --> 00:33:29,960 Speaker 1: was mom's Yeah that's true. Um, parents and moms don't 568 00:33:29,960 --> 00:33:34,200 Speaker 1: have time to get to get a good meal into 569 00:33:34,280 --> 00:33:38,800 Speaker 1: their child. So we're also having a bologney crisis, right. 570 00:33:38,880 --> 00:33:42,480 Speaker 1: Oscar Meyer was like, nobody's eating all of loaf any longer. 571 00:33:43,120 --> 00:33:45,400 Speaker 1: We're in a lot of trouble. So what are we 572 00:33:45,440 --> 00:33:49,240 Speaker 1: gonna do? Yeah, these things came together to create the Lunchable, 573 00:33:50,040 --> 00:33:52,720 Speaker 1: which was a new convenient way to package food in 574 00:33:52,800 --> 00:33:55,560 Speaker 1: a tray. But it was the same stuff. Yeah, sell 575 00:33:55,600 --> 00:33:58,200 Speaker 1: that ballogne. Yeah again, it's all marketing and packaging. So 576 00:33:58,440 --> 00:34:00,400 Speaker 1: that Bologny. They wanted to put bread in there, but 577 00:34:00,520 --> 00:34:04,760 Speaker 1: of course bread, you can't make bread lass for two months. Um, 578 00:34:04,840 --> 00:34:08,120 Speaker 1: So they threw some crackers in there. Uh, they wanted 579 00:34:08,200 --> 00:34:10,719 Speaker 1: cheese in there because what goes better with bologna and 580 00:34:11,000 --> 00:34:15,400 Speaker 1: crackers cheese? And then I think Oscar Meyer bought Kraft, 581 00:34:16,080 --> 00:34:18,440 Speaker 1: so they just started using craft cheese, and both of them. 582 00:34:18,480 --> 00:34:20,640 Speaker 1: By the way, we're owned by Philip Morris, a cigarette 583 00:34:20,680 --> 00:34:25,080 Speaker 1: manufacturer who definitely has your health at heart. Yeah. Uh. 584 00:34:25,200 --> 00:34:27,399 Speaker 1: They did experiment with some different cheeses and they found 585 00:34:27,440 --> 00:34:29,640 Speaker 1: that like, real cheese was no good. Uh. And the 586 00:34:29,760 --> 00:34:32,920 Speaker 1: best cheapest cheese that lasted the longest was not even cheese. 587 00:34:32,960 --> 00:34:36,920 Speaker 1: It was cheese food, which I think is awesome that 588 00:34:37,160 --> 00:34:40,279 Speaker 1: it's in its own category cheese food, cheese food. Yeah, 589 00:34:40,360 --> 00:34:44,080 Speaker 1: but hats off to him for trying real cheddar first. Yeah, 590 00:34:44,280 --> 00:34:46,840 Speaker 1: I guess. So it's like the potato chips and a barrel. 591 00:34:46,920 --> 00:34:51,560 Speaker 1: Though they go stale, you can't you can't sell it. Yeah. 592 00:34:51,840 --> 00:34:54,560 Speaker 1: This article points out that it takes several months for 593 00:34:54,680 --> 00:34:57,560 Speaker 1: something from to go from the factory to the grocery 594 00:34:57,600 --> 00:35:00,799 Speaker 1: store shelf. Yeah. So wait, that's the part I didn't get. 595 00:35:00,880 --> 00:35:05,480 Speaker 1: The ham in those things is good for several months. Yes, Oh, 596 00:35:05,640 --> 00:35:10,319 Speaker 1: it's probably good for several years. Preservatives the same thing 597 00:35:10,400 --> 00:35:13,239 Speaker 1: that the poison squad was like testing against. Remember in 598 00:35:13,280 --> 00:35:17,080 Speaker 1: the FDA episode. These are the things that didn't make 599 00:35:17,160 --> 00:35:19,600 Speaker 1: them sick. That's what preserves our food. Now, it's not 600 00:35:19,719 --> 00:35:22,399 Speaker 1: necessarily good for you, but it won't make you sick 601 00:35:22,480 --> 00:35:26,640 Speaker 1: immediately and Chuck, There's one other thing I want to say. Um, 602 00:35:27,920 --> 00:35:31,760 Speaker 1: I've seen this a couple of places. Apparently the apple 603 00:35:32,320 --> 00:35:35,200 Speaker 1: that you buy at the store has been off the 604 00:35:35,280 --> 00:35:40,600 Speaker 1: tree for an average of fourteen months. Really, yes, and 605 00:35:40,680 --> 00:35:46,160 Speaker 1: it's just the preservatives, Like, I have no idea how 606 00:35:46,200 --> 00:35:49,000 Speaker 1: they do it. Fourteen months is the average from tree 607 00:35:49,200 --> 00:35:56,759 Speaker 1: to shelf for an apple? An apple? That's what eve. 608 00:35:58,840 --> 00:36:01,279 Speaker 1: I don't know. Interesting, I don't know, but I have 609 00:36:01,360 --> 00:36:02,880 Speaker 1: seen it a couple of places, and I would like 610 00:36:02,960 --> 00:36:05,200 Speaker 1: to know if anyone out there knows that that is 611 00:36:05,280 --> 00:36:10,800 Speaker 1: incontrovertibly untrue, or if it is true, how that's possible. 612 00:36:11,320 --> 00:36:13,560 Speaker 1: I would love to know, all right, the big I'm 613 00:36:13,600 --> 00:36:15,800 Speaker 1: sure someone knows, because you make an excellent point, like 614 00:36:15,920 --> 00:36:19,160 Speaker 1: why would then it's spoil very quickly in your house 615 00:36:20,239 --> 00:36:23,880 Speaker 1: unless it's kept under certain conditions until it gets to 616 00:36:24,000 --> 00:36:29,520 Speaker 1: your house, and then it's like, well die because you 617 00:36:29,600 --> 00:36:34,520 Speaker 1: bought me. Uh So back the lunchables, the sales were 618 00:36:34,560 --> 00:36:36,880 Speaker 1: going gangbusters, but they were still losing money on it 619 00:36:36,960 --> 00:36:41,080 Speaker 1: because it was just an expensive product to package those 620 00:36:41,120 --> 00:36:44,279 Speaker 1: little trays and everything costs money. Um, and then they 621 00:36:44,360 --> 00:36:46,799 Speaker 1: just started to run wild with adding things to make 622 00:36:46,880 --> 00:36:50,960 Speaker 1: a two increased sales. They started adding desserts to it. 623 00:36:51,480 --> 00:36:55,080 Speaker 1: They started adding sugary drinks to them, um Pret's son 624 00:36:55,600 --> 00:36:59,360 Speaker 1: Yeah Kool Late Capris son um. And then they started marketing. 625 00:37:00,239 --> 00:37:02,480 Speaker 1: They tried things like carrots, but they didn't sell well, 626 00:37:02,520 --> 00:37:05,400 Speaker 1: so they scrapped it. Uh. And then they started realizing 627 00:37:06,160 --> 00:37:10,000 Speaker 1: that we should market to children and not moms anymore, 628 00:37:10,280 --> 00:37:13,200 Speaker 1: because what they figured out was that it was about 629 00:37:13,280 --> 00:37:16,360 Speaker 1: the kids having control, because the kids would go and 630 00:37:16,440 --> 00:37:19,400 Speaker 1: throw out the carrots and just eat the meat and cheese, 631 00:37:19,480 --> 00:37:23,239 Speaker 1: let's say, in the loresa cup that went in there. Uh. 632 00:37:23,280 --> 00:37:25,719 Speaker 1: And so they started marketing to children with commercials like 633 00:37:26,400 --> 00:37:29,120 Speaker 1: all day you gotta do what they say, but lunchtime 634 00:37:29,239 --> 00:37:32,600 Speaker 1: is all yours. And little kids on Saturday mornings are like, 635 00:37:32,880 --> 00:37:37,160 Speaker 1: lunchtime is all mine with lunchables and they wanted it, 636 00:37:37,239 --> 00:37:39,000 Speaker 1: so they would go to the store and scream at 637 00:37:39,040 --> 00:37:41,239 Speaker 1: the top of their lungs until they got it. The 638 00:37:41,280 --> 00:37:43,719 Speaker 1: other interesting thing was which which also one other thing 639 00:37:44,040 --> 00:37:46,239 Speaker 1: I guarantee you, and I haven't verified this, but I 640 00:37:46,480 --> 00:37:48,840 Speaker 1: guarantee you that if you go to the store and 641 00:37:48,920 --> 00:37:52,000 Speaker 1: you find lunchables, they're at a child's eye level. Oh, 642 00:37:52,080 --> 00:37:54,200 Speaker 1: I'm sure they are. That's where they're placed, not mom 643 00:37:54,280 --> 00:37:56,560 Speaker 1: I level, child eye level. Yeah. I think they're on 644 00:37:56,640 --> 00:38:02,560 Speaker 1: the um the horizontal part of the meat section. Yes, 645 00:38:02,880 --> 00:38:04,759 Speaker 1: like not built vertically up on a shelf as if 646 00:38:04,800 --> 00:38:07,160 Speaker 1: they're down even below the kid where they can even 647 00:38:07,239 --> 00:38:11,160 Speaker 1: grab it, yeah and run out of the store with me. Um. 648 00:38:11,880 --> 00:38:13,320 Speaker 1: The other interesting thing I think it was in this 649 00:38:13,480 --> 00:38:15,400 Speaker 1: article when they talked about what's happened to yogurt over 650 00:38:15,440 --> 00:38:19,239 Speaker 1: the years, was that in here we're basically they hijacked 651 00:38:20,120 --> 00:38:22,600 Speaker 1: something that should be good for you, and now you 652 00:38:22,680 --> 00:38:25,160 Speaker 1: get like twice the amount of sugar your body needs 653 00:38:25,239 --> 00:38:30,520 Speaker 1: and a serving of yogurt these days like heath bar sprinkles. Yeah. Yeah, 654 00:38:30,560 --> 00:38:32,440 Speaker 1: and now let's put it. Let's put it in its 655 00:38:32,440 --> 00:38:36,799 Speaker 1: squeezy tube for kids. Can call it yogurt, call it yogurt. Yeah. Um. 656 00:38:37,040 --> 00:38:39,919 Speaker 1: This article was really great. I mean, this guy really 657 00:38:40,000 --> 00:38:43,880 Speaker 1: laid it out. Um, just the ideas behind it, the 658 00:38:43,960 --> 00:38:46,400 Speaker 1: thinking behind it, the science behind It's a really long article. 659 00:38:46,480 --> 00:38:49,480 Speaker 1: It's really really worth reading. Um. One of the other 660 00:38:49,560 --> 00:38:53,040 Speaker 1: things he goes into is that there's this um uh, 661 00:38:53,400 --> 00:38:55,960 Speaker 1: this food scientist who's kind of like a legend. I 662 00:38:56,000 --> 00:38:59,120 Speaker 1: think his last name is Moscow Wits. Yeah. Um, he's 663 00:38:59,160 --> 00:39:02,520 Speaker 1: just a legend in this field. And he figured out 664 00:39:02,800 --> 00:39:06,399 Speaker 1: very early on that the optimizer. Yeah, he figured out 665 00:39:06,480 --> 00:39:11,040 Speaker 1: that UMP not only does your tongue like detect fat 666 00:39:11,120 --> 00:39:13,080 Speaker 1: and say, okay, you've had enough fat, stop eating this, 667 00:39:13,840 --> 00:39:16,120 Speaker 1: that that has to be tricked. It does the same 668 00:39:16,160 --> 00:39:19,560 Speaker 1: thing with flavor too. So um, if there's a really 669 00:39:20,040 --> 00:39:23,719 Speaker 1: overt and obvious flavor that might taste delicious, you get 670 00:39:23,800 --> 00:39:26,880 Speaker 1: sick of it faster. So what this guy figured out 671 00:39:27,000 --> 00:39:31,200 Speaker 1: what food scientists now do is they'll take flavors and 672 00:39:31,320 --> 00:39:35,040 Speaker 1: combine other flavors so one isn't dominant, so that there's 673 00:39:35,080 --> 00:39:37,120 Speaker 1: no real flavor for the tongue to be like, I'm 674 00:39:37,200 --> 00:39:39,560 Speaker 1: sick of it. So doritos are a really good example, 675 00:39:39,640 --> 00:39:44,680 Speaker 1: Like nacho dorritos is its own flavor. It's not just garlic, 676 00:39:44,880 --> 00:39:47,600 Speaker 1: it's not just cheesy. It's this thing that they've put 677 00:39:47,680 --> 00:39:51,799 Speaker 1: together that tricks your tongue into never being satiated, which 678 00:39:51,880 --> 00:39:54,040 Speaker 1: is how you can down a whole bag of doritos. Yeah, 679 00:39:54,080 --> 00:39:56,600 Speaker 1: it was so interesting, and so much research goes into this. 680 00:39:57,080 --> 00:40:00,160 Speaker 1: When they start talking about the amount of consue, more 681 00:40:00,200 --> 00:40:04,560 Speaker 1: study they did and and uh, like thousands and thousands 682 00:40:04,600 --> 00:40:08,759 Speaker 1: of hours of people tasting things, uh and taking notes 683 00:40:08,840 --> 00:40:12,840 Speaker 1: on what they're tasting, and basically creating a mathematical formula 684 00:40:13,520 --> 00:40:16,320 Speaker 1: for how to create the perfect thing that you won't 685 00:40:16,320 --> 00:40:19,960 Speaker 1: want to stop eating, and not just for people for 686 00:40:20,239 --> 00:40:23,560 Speaker 1: this age group or this age group of this ethnicity 687 00:40:23,800 --> 00:40:26,279 Speaker 1: or whatever. Like, it's really down to science all of 688 00:40:26,360 --> 00:40:31,040 Speaker 1: this just to come up with cherry vanilla dr pepper. Yeah. Uh. 689 00:40:31,120 --> 00:40:34,160 Speaker 1: And the other thing too was remember how I railed 690 00:40:34,160 --> 00:40:37,120 Speaker 1: about all the doritos now the different flavors, which I 691 00:40:37,239 --> 00:40:39,480 Speaker 1: have no problem with that. Well, I just thought it 692 00:40:39,560 --> 00:40:42,239 Speaker 1: was interesting and that they basically food technicians at a 693 00:40:42,280 --> 00:40:45,759 Speaker 1: certain point stopped worrying about new products and said, the 694 00:40:45,880 --> 00:40:50,080 Speaker 1: line extension is where it's at. So instead of uh, 695 00:40:51,680 --> 00:40:54,200 Speaker 1: one type of dorito, will offer you like twenty five 696 00:40:54,280 --> 00:40:57,279 Speaker 1: different types rather than one type of dorito and like 697 00:40:57,320 --> 00:41:00,920 Speaker 1: an entirely new product, because apparently one of the hardest 698 00:41:00,960 --> 00:41:02,960 Speaker 1: things in the world to do is to get people 699 00:41:03,040 --> 00:41:05,680 Speaker 1: to buy a new product. Whereas if you already have 700 00:41:05,760 --> 00:41:09,560 Speaker 1: the branding associated with it, the emotional attachment, people know 701 00:41:09,719 --> 00:41:13,000 Speaker 1: it's tasty, they'll try a different version and offshoot of it, 702 00:41:13,880 --> 00:41:16,279 Speaker 1: but not necessarily a whole new product that could be 703 00:41:16,360 --> 00:41:19,279 Speaker 1: superior in every way. Uh. And they spend as much 704 00:41:19,320 --> 00:41:23,160 Speaker 1: as thirty million dollars a year on some of these products, 705 00:41:23,239 --> 00:41:26,240 Speaker 1: not the company, but like on a specific food product, 706 00:41:26,800 --> 00:41:31,600 Speaker 1: including things like machinery forty dollar machine that simulated a 707 00:41:31,680 --> 00:41:36,799 Speaker 1: chewing mouth to test the perfect breakpoint of a potato chip. Yeah, 708 00:41:37,400 --> 00:41:39,840 Speaker 1: which is four pounds per square inch. I think have 709 00:41:39,920 --> 00:41:42,759 Speaker 1: four pounds of pressure per square inch. And so they're 710 00:41:42,800 --> 00:41:45,480 Speaker 1: not only spending money on research on advertising as well 711 00:41:45,520 --> 00:41:48,800 Speaker 1: as how stuff works. Article pointed out that um, in 712 00:41:48,920 --> 00:41:54,120 Speaker 1: two thowelve, just McDonald's spent two points seven times as 713 00:41:54,239 --> 00:41:58,759 Speaker 1: much money on advertising as all fruit, vegetable, bottled water, 714 00:41:58,960 --> 00:42:03,040 Speaker 1: and milk producers can buy. Yeah, I believe that totally. 715 00:42:03,719 --> 00:42:06,799 Speaker 1: You don't see a lot of broccoli commercials. They're disgusting. 716 00:42:08,760 --> 00:42:11,080 Speaker 1: All right, we'll finish with something interesting that you sent 717 00:42:11,360 --> 00:42:13,040 Speaker 1: about the junk food diet. I think I've heard of 718 00:42:13,080 --> 00:42:17,120 Speaker 1: this before, um, where someone will undertake a diet of 719 00:42:17,800 --> 00:42:21,080 Speaker 1: not only junk food, but a lot of junk food. Oh, 720 00:42:21,160 --> 00:42:26,160 Speaker 1: this guy's a nutritionist, like a nutrition scientist from Kansas State. 721 00:42:26,840 --> 00:42:33,439 Speaker 1: Go some sort of cat Yeah, like a large cat 722 00:42:34,760 --> 00:42:38,839 Speaker 1: case state. Yeah, it's some sort of big cat there. 723 00:42:38,880 --> 00:42:42,080 Speaker 1: You all right, go big cats? Uh. Yeah. He went 724 00:42:42,120 --> 00:42:46,360 Speaker 1: on a ten week junk food diet, um chocolate covered snacks, 725 00:42:46,440 --> 00:42:49,960 Speaker 1: cream filled cakes, sugary cereals, cookies, chips. He did eat 726 00:42:50,000 --> 00:42:53,759 Speaker 1: a protein shake every day, and some vitamins and supplements 727 00:42:53,800 --> 00:42:56,279 Speaker 1: and some veggies here and there too, And he lost 728 00:42:56,360 --> 00:43:00,680 Speaker 1: a lot of weight doing it because he calories a day, 729 00:43:01,320 --> 00:43:05,880 Speaker 1: which is a calorie reduced diet. But technically, as far 730 00:43:05,920 --> 00:43:10,280 Speaker 1: as macronutrients goes uh, it was a balanced diet, balance 731 00:43:10,360 --> 00:43:13,839 Speaker 1: between carbs, proteins, and fats. And he lost a bunch 732 00:43:13,880 --> 00:43:15,839 Speaker 1: of weight. He lost a bunch of weight. He lost 733 00:43:16,120 --> 00:43:18,680 Speaker 1: his b m I went down, his total body fat 734 00:43:19,040 --> 00:43:23,920 Speaker 1: was reduced, his cholesterol was reduced, the bad cholesterol went down, 735 00:43:23,960 --> 00:43:26,799 Speaker 1: the good cholesterol went up. And that nuts eating junk 736 00:43:26,880 --> 00:43:29,439 Speaker 1: food on a junk food diet. Like I can see 737 00:43:29,560 --> 00:43:32,759 Speaker 1: losing weight like calories or calories, And there's a big 738 00:43:32,800 --> 00:43:35,440 Speaker 1: debate about that, but I think ultimately that's what this 739 00:43:35,560 --> 00:43:38,319 Speaker 1: thing shows. And if you reduce calories, it doesn't matter 740 00:43:38,360 --> 00:43:40,719 Speaker 1: where your calories are coming from, you're going to lose weight. 741 00:43:41,000 --> 00:43:43,560 Speaker 1: But to have your bad cholestero all go down and 742 00:43:43,640 --> 00:43:47,719 Speaker 1: you're good. Cluster all go up. Was really surprising to me. Yeah, 743 00:43:47,760 --> 00:43:50,080 Speaker 1: and I think the main thing I took away though, 744 00:43:50,200 --> 00:43:53,399 Speaker 1: this is a ten week diet and what happens over 745 00:43:53,440 --> 00:43:55,960 Speaker 1: a ten year period, Well that yeah, who knows. That 746 00:43:56,040 --> 00:44:00,000 Speaker 1: was a great question, pretty interesting though, very interesting stuff. 747 00:44:00,239 --> 00:44:05,279 Speaker 1: Mark stab, I believe Mark Hobb of K State go 748 00:44:05,480 --> 00:44:09,840 Speaker 1: big cats man. Sorry, K State. That was Lane Chuck. 749 00:44:10,040 --> 00:44:12,719 Speaker 1: That was lame. Uh. If you want to know more 750 00:44:12,760 --> 00:44:15,520 Speaker 1: about junk food, you should type those words in the 751 00:44:15,560 --> 00:44:17,960 Speaker 1: search part how stuff works dot com and check out, 752 00:44:18,120 --> 00:44:21,640 Speaker 1: um the New York Times articles. There's some good ones 753 00:44:21,719 --> 00:44:25,040 Speaker 1: on there. Check out the Encyclopedia Junk Food and Fast Food. 754 00:44:25,600 --> 00:44:28,239 Speaker 1: Actually go to the podcast page for this episode, and 755 00:44:28,239 --> 00:44:31,480 Speaker 1: it's got all that stuff. Uh. And I guess it's 756 00:44:31,520 --> 00:44:35,560 Speaker 1: time for listening there. Uh. Yeah. By the way, I 757 00:44:35,680 --> 00:44:37,320 Speaker 1: just looked it up. I don't normally do that. But 758 00:44:37,440 --> 00:44:40,600 Speaker 1: it's wildcats, so we were right. Bam, Willie the wildcat 759 00:44:40,719 --> 00:44:42,640 Speaker 1: is the actual man. We said big cats, and it's 760 00:44:42,640 --> 00:44:45,719 Speaker 1: the wildcat. Wildcats are not super big, but they can 761 00:44:45,800 --> 00:44:49,560 Speaker 1: be yeah, like allions. Technically a wildcat. Oh, I guess 762 00:44:49,600 --> 00:44:52,160 Speaker 1: I just think of like bobcats and things in mountain 763 00:44:52,239 --> 00:44:54,919 Speaker 1: lines when I think the wildcats, but the line would 764 00:44:54,920 --> 00:44:59,000 Speaker 1: be a wildcat right, Sure, they're huge, huge, All right, 765 00:44:59,040 --> 00:45:03,960 Speaker 1: I'm gonna call this aborigines. Um. Remember when the Male 766 00:45:04,200 --> 00:45:07,560 Speaker 1: Puberty episode we talked about, Um, the Aborigines had some 767 00:45:07,680 --> 00:45:12,120 Speaker 1: pretty brutal puberty rights that they would put boys through. Um, 768 00:45:12,320 --> 00:45:13,759 Speaker 1: we were taking a task a little bit in a 769 00:45:13,840 --> 00:45:16,280 Speaker 1: nice way. Um, guys, want to give you some feedback 770 00:45:16,280 --> 00:45:19,480 Speaker 1: about the term in the Australian context. Uh, this is 771 00:45:19,600 --> 00:45:23,000 Speaker 1: quite an outdated term to say aborigines. Some people still 772 00:45:23,040 --> 00:45:26,120 Speaker 1: identify with it, but it's generally accepted to say Indigenous 773 00:45:26,120 --> 00:45:30,880 Speaker 1: Australians are Aboriginal Australians. Uh. There are hundreds of Aboriginal 774 00:45:31,000 --> 00:45:34,040 Speaker 1: nations around Australia, each with their own traditions and knowledge. 775 00:45:34,080 --> 00:45:37,320 Speaker 1: Within these nations our various clan and family groups, and 776 00:45:37,400 --> 00:45:41,000 Speaker 1: within those are multiple types of kinship relationships. It gets 777 00:45:41,040 --> 00:45:44,520 Speaker 1: really complicated. So that puberty ritual you mentioned would likely 778 00:45:44,600 --> 00:45:47,480 Speaker 1: have only been practiced by some people. Others would have 779 00:45:47,600 --> 00:45:50,920 Speaker 1: had their own traditions. So in other words, we shouldn't 780 00:45:50,920 --> 00:45:54,000 Speaker 1: have just said, like, the Aborigines do this, because it 781 00:45:54,120 --> 00:45:56,000 Speaker 1: might have been like one small part of a tribe 782 00:45:56,080 --> 00:45:58,360 Speaker 1: or something very very good point. Yeah, so that is 783 00:45:58,400 --> 00:46:01,879 Speaker 1: from Krista Uh, I assume in Australia. Can you say 784 00:46:01,920 --> 00:46:06,319 Speaker 1: it like in Australian. Yeah, that's pretty good, all right 785 00:46:06,840 --> 00:46:11,080 Speaker 1: Australian for Krista. Um if you want to take us 786 00:46:11,120 --> 00:46:13,320 Speaker 1: to task in a nice way or otherwise, but we 787 00:46:13,400 --> 00:46:16,400 Speaker 1: always prefer it a nice way. Um, we'd love to 788 00:46:16,440 --> 00:46:18,360 Speaker 1: hear from you. You can tweet to us at s 789 00:46:18,480 --> 00:46:21,120 Speaker 1: Y s K podcast. You can join us on Facebook 790 00:46:21,160 --> 00:46:23,359 Speaker 1: dot com, slash stuff you Should Know. You can send 791 00:46:23,440 --> 00:46:25,839 Speaker 1: us an email to Stuff Podcast at how stuff Works 792 00:46:25,880 --> 00:46:27,920 Speaker 1: dot com and has always joined us at our home 793 00:46:28,000 --> 00:46:35,920 Speaker 1: on the web, Stuff you Should Know dot com For 794 00:46:36,040 --> 00:46:38,360 Speaker 1: more on this and thousands of other topics. Is it 795 00:46:38,440 --> 00:46:39,600 Speaker 1: how Stuff Works dot com