1 00:00:00,800 --> 00:00:04,040 Speaker 1: Will Lucas here, Black Tech, Green Money here for another week. 2 00:00:04,080 --> 00:00:06,760 Speaker 1: I'm super excited to get a chance to talk to 3 00:00:06,840 --> 00:00:08,840 Speaker 1: you guys. It's one of my favorite things to do, 4 00:00:09,640 --> 00:00:12,560 Speaker 1: is this podcast, and so thank you for being a 5 00:00:12,560 --> 00:00:16,960 Speaker 1: part of this community. Next week we go up in Austin. 6 00:00:17,200 --> 00:00:21,800 Speaker 1: I am afro Tech is my favorite conference obviously period. 7 00:00:21,920 --> 00:00:24,920 Speaker 1: But it's just a time where I get to see 8 00:00:24,920 --> 00:00:29,320 Speaker 1: people who look like me in the tech universe, all 9 00:00:29,360 --> 00:00:32,040 Speaker 1: in one place, all talking about the same things, trying 10 00:00:32,080 --> 00:00:34,240 Speaker 1: to do this thing together, trying to change the world 11 00:00:34,240 --> 00:00:41,479 Speaker 1: for the better together. And it's empowering sessions, it's fireside chats, 12 00:00:41,960 --> 00:00:45,240 Speaker 1: musical experiences. It's the place for if you are a 13 00:00:45,320 --> 00:00:48,919 Speaker 1: ticket holder, then you're gonna gain knowledge from industry experts. 14 00:00:49,400 --> 00:00:54,040 Speaker 1: You're gonna maximize opportunities that can propel your career. You're 15 00:00:54,040 --> 00:00:57,000 Speaker 1: gonna find your squad. That's why we go to afro 16 00:00:57,120 --> 00:01:00,000 Speaker 1: Tech because we can find the people who we can 17 00:01:00,160 --> 00:01:04,560 Speaker 1: go along this journey with lifelong thought partners. Friends. You're 18 00:01:04,600 --> 00:01:07,000 Speaker 1: gonna find them at afro Tech. Now. Last year, I 19 00:01:07,240 --> 00:01:10,600 Speaker 1: l afro Tech became not just a tech conference but 20 00:01:10,680 --> 00:01:13,520 Speaker 1: also a music conference, and we're gonna build on that 21 00:01:13,640 --> 00:01:17,800 Speaker 1: this year, we've already announced artists. Rick Ross is gonna 22 00:01:17,840 --> 00:01:20,840 Speaker 1: be there, hustler music. I already told y'all last week 23 00:01:20,840 --> 00:01:23,399 Speaker 1: it's my favorite type of hip hop, hustler music. And 24 00:01:23,520 --> 00:01:27,120 Speaker 1: Rick Ross is at the Pinnacle, Jadakiss will be there 25 00:01:27,959 --> 00:01:30,840 Speaker 1: and others. And then we just announced a couple of 26 00:01:30,920 --> 00:01:35,520 Speaker 1: days ago that Sweetie is gonna be there. So that's 27 00:01:35,560 --> 00:01:38,880 Speaker 1: gonna be big. The last day of afro Tech one 28 00:01:39,200 --> 00:01:44,520 Speaker 1: like the penultimate day to cap your entire week. It's 29 00:01:44,560 --> 00:01:47,480 Speaker 1: gonna be an incredible experience. And so one of my 30 00:01:47,520 --> 00:01:50,160 Speaker 1: favorite things I mentioned this before about afro Tech last 31 00:01:50,200 --> 00:01:55,640 Speaker 1: year was at the wild At show is you're sitting 32 00:01:55,680 --> 00:01:57,920 Speaker 1: there in this conference, you know, I sitting Nigga standing 33 00:01:57,920 --> 00:02:02,400 Speaker 1: there at this that's this concert. But the whole entire 34 00:02:02,520 --> 00:02:07,360 Speaker 1: audience of the concert is black people number one, but 35 00:02:07,520 --> 00:02:11,600 Speaker 1: accomplished black people. I mean, there are physicians in this audience, 36 00:02:11,680 --> 00:02:15,720 Speaker 1: There are engineers in this audience, There are startup founders 37 00:02:15,760 --> 00:02:18,400 Speaker 1: in this audience. There are people trying to figure it 38 00:02:18,440 --> 00:02:21,800 Speaker 1: out in the audience. They are you know, just you know, 39 00:02:21,960 --> 00:02:24,840 Speaker 1: maybe they work in HR at some tech company or 40 00:02:24,880 --> 00:02:27,840 Speaker 1: some you know, startup or whatever, but it's it's a 41 00:02:27,880 --> 00:02:31,520 Speaker 1: seed full of us, you know, listening to this music, 42 00:02:31,600 --> 00:02:34,840 Speaker 1: having this you know, united experience, but all of us 43 00:02:35,000 --> 00:02:37,919 Speaker 1: in the entire audience are doing something special and we're 44 00:02:37,960 --> 00:02:39,720 Speaker 1: trying to just you know, be a part of this 45 00:02:39,800 --> 00:02:43,079 Speaker 1: broader community. So it's it's unlike any other concert you 46 00:02:43,120 --> 00:02:46,959 Speaker 1: can go to. So head to afro Tech Conference Experience 47 00:02:47,000 --> 00:02:51,040 Speaker 1: dot afrotech dot com. Register for an all access ticket 48 00:02:51,120 --> 00:02:55,440 Speaker 1: for the entire experience, which includes the afro Tech Music stage. 49 00:02:55,800 --> 00:03:01,120 Speaker 1: You can also register for a different tier like General Admission, Corporate, 50 00:03:01,200 --> 00:03:03,520 Speaker 1: or Executive, And if you've already done that, you can 51 00:03:03,600 --> 00:03:06,840 Speaker 1: add the Afrotech Music later. So if you get to 52 00:03:07,000 --> 00:03:09,200 Speaker 1: afro Tech next week and you're like, you know what, 53 00:03:09,240 --> 00:03:11,480 Speaker 1: I should have added afrotech music, you can just go 54 00:03:11,480 --> 00:03:14,040 Speaker 1: ahead and do it next week. So no shame, nobody's 55 00:03:14,040 --> 00:03:16,320 Speaker 1: gonna look at you strange. You would just you know, 56 00:03:16,480 --> 00:03:20,280 Speaker 1: you relate adopter. It's okay. What else is up afrotech news. 57 00:03:20,320 --> 00:03:22,000 Speaker 1: I'd like to bring you a couple of the biggest 58 00:03:22,040 --> 00:03:25,080 Speaker 1: stories that are on afrotech dot com right now. First 59 00:03:25,160 --> 00:03:28,280 Speaker 1: up is Tyler Perry feels the bidding process for b 60 00:03:28,360 --> 00:03:32,400 Speaker 1: ET was disrespectful. We heard stories earlier this year about 61 00:03:32,400 --> 00:03:35,240 Speaker 1: the efforts to find an a choir for Beet, and 62 00:03:35,280 --> 00:03:38,040 Speaker 1: a few successful black notables had thrown their hat in 63 00:03:38,360 --> 00:03:40,880 Speaker 1: you know and the dollars for the bid, and among 64 00:03:40,920 --> 00:03:43,640 Speaker 1: them were Diddy. Diddy tried to get his hands on it, 65 00:03:44,040 --> 00:03:49,160 Speaker 1: Byron Allen, who's building you know, a significantly large media empire, 66 00:03:49,560 --> 00:03:55,360 Speaker 1: and Tyler Perry, who recently called the process disrespectful. My Paramount, 67 00:03:55,560 --> 00:03:59,200 Speaker 1: which owns the brand, was reportedly in discussions to sell 68 00:03:59,240 --> 00:04:03,760 Speaker 1: their majority while preserving a minority share in the business, 69 00:04:03,840 --> 00:04:08,000 Speaker 1: and according to reports, despite offers they were getting ranging 70 00:04:08,000 --> 00:04:11,280 Speaker 1: from about two billion dollars to three billion dollars, Paramount 71 00:04:11,320 --> 00:04:15,480 Speaker 1: decided to pull their interest in selling the majority. Steak 72 00:04:15,560 --> 00:04:20,159 Speaker 1: INBT Media Group, which consists of the BET channel, BT plus, 73 00:04:20,279 --> 00:04:23,719 Speaker 1: VH one and BT Studios. Now this is old joke. 74 00:04:25,160 --> 00:04:27,359 Speaker 1: Maybe it's not a joke. It could also be some 75 00:04:27,400 --> 00:04:30,960 Speaker 1: truth to it that the reason Bill Cosby was found 76 00:04:31,000 --> 00:04:33,159 Speaker 1: himself in so much trouble was that he was about 77 00:04:33,160 --> 00:04:35,120 Speaker 1: to buy NBC. I don't know if you heard. This 78 00:04:35,240 --> 00:04:36,880 Speaker 1: is like an old urban legend. I don't know if 79 00:04:36,880 --> 00:04:39,279 Speaker 1: there was any true to it at all. But the 80 00:04:39,320 --> 00:04:41,560 Speaker 1: reason I bring this up is because you know, it 81 00:04:41,600 --> 00:04:44,360 Speaker 1: is not to defend Bill Cosby in any manner. I 82 00:04:44,480 --> 00:04:47,800 Speaker 1: just missed the Black TV dad that that Black TV 83 00:04:47,880 --> 00:04:51,240 Speaker 1: persona he portrayed, and I only call his name in 84 00:04:51,279 --> 00:04:53,560 Speaker 1: the respect of it is clear that they do not 85 00:04:53,720 --> 00:04:58,680 Speaker 1: want us to own major media platforms. So Tyler Perry said, 86 00:04:58,720 --> 00:05:00,719 Speaker 1: you know the way it happened, and this is a quote. 87 00:05:00,800 --> 00:05:04,400 Speaker 1: Tyler Perry says the quote the way it happened was 88 00:05:04,440 --> 00:05:07,479 Speaker 1: disrespectful in a lot of ways. Don't try to get 89 00:05:07,480 --> 00:05:10,760 Speaker 1: me to pay for something that's not worth anywhere near 90 00:05:11,120 --> 00:05:15,120 Speaker 1: its value. Unquote, that's Tyler Perry talking about the process 91 00:05:15,120 --> 00:05:19,560 Speaker 1: of Eet's purchase was disrespectful. And so next up, there's 92 00:05:19,600 --> 00:05:23,800 Speaker 1: a story up on afrotech afrotech dot com now detailing 93 00:05:24,000 --> 00:05:28,200 Speaker 1: Dion Sanders' net worth. Now I'm interested in this not 94 00:05:28,360 --> 00:05:31,520 Speaker 1: to count another man's pockets, but I do want to 95 00:05:31,600 --> 00:05:35,080 Speaker 1: use this platform to defend Dion in a way. As 96 00:05:35,320 --> 00:05:38,880 Speaker 1: of this recording, my man has had some challenges on 97 00:05:38,920 --> 00:05:42,120 Speaker 1: the football field in recent games, but I want to 98 00:05:42,160 --> 00:05:46,600 Speaker 1: remind people of what he said in his viral YouTube 99 00:05:46,640 --> 00:05:50,840 Speaker 1: videos before the season began. He's a winner. I expect 100 00:05:52,200 --> 00:05:56,000 Speaker 1: to win. His current network sits reportedly around forty five 101 00:05:56,040 --> 00:05:58,360 Speaker 1: million dollars, and much of that can be attributed to 102 00:05:58,400 --> 00:06:01,880 Speaker 1: his you know, multi millionion dollar contracts he has signed 103 00:06:01,920 --> 00:06:04,840 Speaker 1: over the years while playing, but also his appearances as 104 00:06:04,839 --> 00:06:08,880 Speaker 1: a sports analyst for outlets like he's been on ESPN, CBS, 105 00:06:09,040 --> 00:06:13,440 Speaker 1: NFL Network, and sources do know that the NFL Network alone, 106 00:06:13,520 --> 00:06:15,880 Speaker 1: he drew an annual salary of a million dollars as 107 00:06:15,920 --> 00:06:20,040 Speaker 1: an analyst. Now, meanwhile, he coached at Jackson State University, 108 00:06:20,200 --> 00:06:22,839 Speaker 1: he did a four year, one point two million dollar contract. 109 00:06:23,480 --> 00:06:26,719 Speaker 1: When he pivoted to the University of Colorado Boulder, he 110 00:06:26,760 --> 00:06:29,960 Speaker 1: aint a five year deal that was worth nearly thirty 111 00:06:30,120 --> 00:06:34,240 Speaker 1: million dollars, making him the highest paid coach in Colorado history. 112 00:06:34,680 --> 00:06:37,880 Speaker 1: But even on the sideline of the football field, Dion 113 00:06:38,080 --> 00:06:40,080 Speaker 1: is a winner and people have short memories here. Now. 114 00:06:40,120 --> 00:06:46,080 Speaker 1: Colorado just last year won one game and they lost 115 00:06:46,120 --> 00:06:49,360 Speaker 1: eleven games. They were ranked one hundred and twenty eighth 116 00:06:49,400 --> 00:06:52,760 Speaker 1: out of one hundred and thirty one. Right now, year 117 00:06:52,920 --> 00:06:56,920 Speaker 1: one of Dion, they're at the time of this recording 118 00:06:57,279 --> 00:07:00,320 Speaker 1: four and three. Now they've already won just miss way 119 00:07:00,320 --> 00:07:03,000 Speaker 1: through this season, four times as many games as they 120 00:07:03,000 --> 00:07:06,279 Speaker 1: want all last year. So let's put this in some perspective. People. 121 00:07:06,320 --> 00:07:08,320 Speaker 1: I get it with the way they won the first 122 00:07:08,320 --> 00:07:11,720 Speaker 1: two games, absolute stunners. We want them to go undefeated. 123 00:07:12,280 --> 00:07:14,520 Speaker 1: But in the words of Dion, and an effort to 124 00:07:14,560 --> 00:07:17,120 Speaker 1: not turn this into a football podcast or sports show, 125 00:07:17,160 --> 00:07:19,680 Speaker 1: I'll leave you with Dion's quote, this is the worst 126 00:07:19,680 --> 00:07:23,080 Speaker 1: we're gonna be. You gotta get me right now. If 127 00:07:23,080 --> 00:07:25,280 Speaker 1: you are doing your to do this on Monday morning. 128 00:07:25,880 --> 00:07:27,760 Speaker 1: I did mine on Sunday night, and I woke up 129 00:07:27,840 --> 00:07:30,640 Speaker 1: ready to rock. If you woke up trying to get ready, 130 00:07:30,920 --> 00:07:33,360 Speaker 1: I'm gonna I'm gonna blow pass you. So I highly 131 00:07:33,400 --> 00:07:38,760 Speaker 1: recommend every Sunday night you get ready for Monday morning. 132 00:07:38,800 --> 00:07:42,520 Speaker 1: I'm Will Lucas and this is black Tech, Green Money. 133 00:07:42,680 --> 00:07:45,400 Speaker 1: I'm gonna introduce you to the biggest names, the brightest minds, 134 00:07:45,440 --> 00:07:48,400 Speaker 1: and brilliant ideas. If you're black in building or simple 135 00:07:48,480 --> 00:07:51,360 Speaker 1: using text to secure your bag, this podcast is for you. 136 00:07:56,760 --> 00:08:00,360 Speaker 1: I'm onna solo episode, and I gotta think people who 137 00:08:00,480 --> 00:08:03,880 Speaker 1: have slid in my dms, who have commented, who have 138 00:08:04,000 --> 00:08:08,160 Speaker 1: shared on last week's episode where I did a solo episode. 139 00:08:08,920 --> 00:08:12,640 Speaker 1: In what I've been gathering is you guys do enjoy 140 00:08:12,680 --> 00:08:14,680 Speaker 1: these so if you do enjoy these, you know, make 141 00:08:14,720 --> 00:08:18,200 Speaker 1: sure you're giving me that response because that lets me 142 00:08:18,280 --> 00:08:20,840 Speaker 1: know that these are valuable and that they are worth 143 00:08:21,080 --> 00:08:23,320 Speaker 1: continuing to do. So shout out to Boogie Marsh for 144 00:08:23,360 --> 00:08:27,760 Speaker 1: this particular episode because you're commented, and I'm paraphrasing, I 145 00:08:27,800 --> 00:08:30,160 Speaker 1: need a format where they talk to entrepreneurs about the 146 00:08:30,200 --> 00:08:33,120 Speaker 1: tools they are using, where you just talk about the 147 00:08:33,160 --> 00:08:36,880 Speaker 1: tools that can be used to automate those your business 148 00:08:36,920 --> 00:08:40,640 Speaker 1: for solopreneurs. And so today's episode is inspired by that 149 00:08:40,800 --> 00:08:46,240 Speaker 1: comment because I was thinking about your comment in reference 150 00:08:46,280 --> 00:08:48,840 Speaker 1: to the businesses that I've built myself, and I'm gonna 151 00:08:48,840 --> 00:08:51,600 Speaker 1: specifically talk about Creatio again. I do have a couple 152 00:08:51,679 --> 00:08:56,400 Speaker 1: of companies, but regards to what you asked for, Creatio 153 00:08:56,800 --> 00:08:59,920 Speaker 1: is it makes the most tense to talk about that 154 00:09:00,040 --> 00:09:03,319 Speaker 1: particular business. So Creatio is a full service marketing technology 155 00:09:03,360 --> 00:09:08,920 Speaker 1: production agency. We do everything again from video production, website development, communication, 156 00:09:09,000 --> 00:09:12,719 Speaker 1: strategy designed. I've been running this business. I started it 157 00:09:12,880 --> 00:09:16,640 Speaker 1: and been running it since two thousand and seven, so 158 00:09:17,400 --> 00:09:21,440 Speaker 1: it's got his first gray hair potentially. So some of 159 00:09:21,480 --> 00:09:25,200 Speaker 1: the things that I've done speak to this one thing. 160 00:09:25,559 --> 00:09:29,000 Speaker 1: It wasn't until about like five or six years ago, 161 00:09:29,840 --> 00:09:33,600 Speaker 1: where it wasn't just me anymore running the business. Up 162 00:09:33,640 --> 00:09:37,200 Speaker 1: until about five or six years ago, I was doing everything. 163 00:09:37,880 --> 00:09:40,440 Speaker 1: And that's not a great place to be, even if 164 00:09:40,520 --> 00:09:44,280 Speaker 1: you are a solo preneur right now. In my mind, 165 00:09:44,720 --> 00:09:48,280 Speaker 1: business is supposed to grow. And so if you're in 166 00:09:48,360 --> 00:09:51,640 Speaker 1: business and you want to be a solo preneur forever, 167 00:09:51,840 --> 00:09:54,920 Speaker 1: I mean, I consider that like a you know, freelancer, 168 00:09:54,960 --> 00:09:58,679 Speaker 1: I mean, but that's not like a business in my mind, 169 00:09:58,760 --> 00:10:00,680 Speaker 1: you know, And so you can have your own opinions 170 00:10:00,720 --> 00:10:04,760 Speaker 1: on this. To me, a business should have systems, it 171 00:10:04,800 --> 00:10:09,440 Speaker 1: should have operations, it should grow, and it should ultimately 172 00:10:09,480 --> 00:10:12,760 Speaker 1: provide opportunities for other people. And so that's what this 173 00:10:12,840 --> 00:10:15,120 Speaker 1: episode is going to be about, the mistakes I made 174 00:10:15,240 --> 00:10:17,600 Speaker 1: in the tools that I'm using today to help me 175 00:10:18,280 --> 00:10:21,840 Speaker 1: run this business. And I'll start by saying this. It 176 00:10:21,920 --> 00:10:25,880 Speaker 1: is so important to first of all, get an idea 177 00:10:26,600 --> 00:10:29,840 Speaker 1: of what your business will look like at its best. 178 00:10:29,960 --> 00:10:32,560 Speaker 1: And what I mean by that is you should actually 179 00:10:32,600 --> 00:10:36,400 Speaker 1: have in my mind, it's a mood board or a 180 00:10:36,480 --> 00:10:40,160 Speaker 1: vision board of pictures. And this is the way my 181 00:10:40,200 --> 00:10:42,360 Speaker 1: brain works. So I need pictures in front of me 182 00:10:42,520 --> 00:10:46,440 Speaker 1: that show me at its best at my gravest, this 183 00:10:46,480 --> 00:10:48,880 Speaker 1: is what my life looks like. And for me, this 184 00:10:48,960 --> 00:10:51,400 Speaker 1: has worked. There are so many things I put on 185 00:10:51,400 --> 00:10:56,880 Speaker 1: my vision board years ago that have come to reality 186 00:10:57,080 --> 00:10:59,840 Speaker 1: in my life. And so I admonish you if you 187 00:10:59,880 --> 00:11:02,760 Speaker 1: are a running a business today, whether you're starting small 188 00:11:03,720 --> 00:11:06,000 Speaker 1: or whether you're growing, you should always have a picture 189 00:11:06,000 --> 00:11:08,400 Speaker 1: in front of you of what your life will look 190 00:11:08,480 --> 00:11:11,880 Speaker 1: like at its best, and it should always get better, 191 00:11:12,000 --> 00:11:13,960 Speaker 1: you know, over time. And so what I advise you 192 00:11:14,000 --> 00:11:16,840 Speaker 1: to do, if you are a solopreneur, you're a small 193 00:11:16,920 --> 00:11:20,680 Speaker 1: business owner, is to start to collect imagery. If this 194 00:11:20,720 --> 00:11:23,600 Speaker 1: is the way your brainworks, start to collect imagery of 195 00:11:24,440 --> 00:11:27,760 Speaker 1: your ideal state in business. You can do this for 196 00:11:27,800 --> 00:11:29,720 Speaker 1: other parts of your life too, but I'm talking about 197 00:11:29,760 --> 00:11:32,720 Speaker 1: business today. So I advise you to go to Canva 198 00:11:33,840 --> 00:11:37,920 Speaker 1: and start to compile. You can probably even just search 199 00:11:38,280 --> 00:11:40,680 Speaker 1: mood board or vision board on Canva and it probably 200 00:11:40,720 --> 00:11:44,120 Speaker 1: already has templates there, which I highly advise you to 201 00:11:44,200 --> 00:11:46,200 Speaker 1: use templates in this regard. You shouldn't be spending a 202 00:11:46,200 --> 00:11:48,120 Speaker 1: ton of time on this. The goal is to just 203 00:11:48,120 --> 00:11:50,520 Speaker 1: get it done and get it out of your head. 204 00:11:50,640 --> 00:11:54,079 Speaker 1: And so go to Canva, sign up for an account, 205 00:11:54,120 --> 00:11:56,720 Speaker 1: sign up for a free version, and just get start 206 00:11:56,760 --> 00:12:00,520 Speaker 1: to collect images, whether you find them on Google Images 207 00:12:00,640 --> 00:12:03,720 Speaker 1: or whether you find them in stock images that Canva provides, 208 00:12:04,320 --> 00:12:08,120 Speaker 1: start to collect them in one document, one poster of 209 00:12:08,160 --> 00:12:12,840 Speaker 1: what your business looks like at its best. I thoroughly 210 00:12:12,880 --> 00:12:15,679 Speaker 1: believe if you keep the vision in front of you, 211 00:12:15,679 --> 00:12:19,560 Speaker 1: you will find yourself being more attracted to things and 212 00:12:19,600 --> 00:12:24,800 Speaker 1: things are attracted to you that provide opportunities to excel 213 00:12:24,880 --> 00:12:31,880 Speaker 1: towards that particular state. So I am an evangelist of this. 214 00:12:32,080 --> 00:12:33,920 Speaker 1: I believe you should keep that vision in front of 215 00:12:33,960 --> 00:12:37,360 Speaker 1: you every day. Is my vision board is analog, so 216 00:12:37,400 --> 00:12:41,520 Speaker 1: I print it off my board and it's analog. It 217 00:12:41,559 --> 00:12:44,319 Speaker 1: sits on my dresser. So every morning while I'm getting 218 00:12:44,360 --> 00:12:46,280 Speaker 1: ready for the day, while I'm putting on my shade butter, 219 00:12:46,679 --> 00:12:48,760 Speaker 1: you know, I can see my vision board, and so 220 00:12:49,520 --> 00:12:52,120 Speaker 1: it reminds me, and it keeps my brain focused, and 221 00:12:52,160 --> 00:12:54,600 Speaker 1: it keeps my spirit focused on the things that I'm 222 00:12:54,640 --> 00:12:57,560 Speaker 1: working towards. And so that's where I would start. If 223 00:12:57,640 --> 00:13:01,120 Speaker 1: I'm you and I'm a solopreneur, small business owner, at 224 00:13:01,160 --> 00:13:03,839 Speaker 1: any stage, you can do this, but I'm particularly talking 225 00:13:03,840 --> 00:13:06,640 Speaker 1: to this solopreneurs and small business owners. You got to 226 00:13:06,679 --> 00:13:09,560 Speaker 1: get a picture in your mind of what your business 227 00:13:09,559 --> 00:13:13,520 Speaker 1: at its greatest looks like. And you're projecting into the future, 228 00:13:13,559 --> 00:13:18,199 Speaker 1: and don't limit yourself to what you think might be possible. 229 00:13:18,520 --> 00:13:21,439 Speaker 1: That's one of the biggest mistakes we make as entrepreneurs 230 00:13:21,600 --> 00:13:26,320 Speaker 1: is we start to pick away at our dream because 231 00:13:26,400 --> 00:13:29,600 Speaker 1: we think, well, this is something that's actually accomplishable, Like 232 00:13:30,360 --> 00:13:32,520 Speaker 1: why that makes no sense to me? And so I 233 00:13:32,520 --> 00:13:35,000 Speaker 1: think you should. It's your dream, and it's a dream 234 00:13:35,080 --> 00:13:38,320 Speaker 1: today you're gonna put the work in hope. And so 235 00:13:38,440 --> 00:13:40,760 Speaker 1: what you should be doing is think about the things 236 00:13:40,760 --> 00:13:43,280 Speaker 1: that you desire and take the limits off of what's 237 00:13:43,320 --> 00:13:47,280 Speaker 1: possible in that regard. Just put it down. This particular 238 00:13:47,440 --> 00:13:50,640 Speaker 1: practice is for you, and you should not be the 239 00:13:50,679 --> 00:13:53,000 Speaker 1: one clipping your own wings. You should not be the 240 00:13:53,040 --> 00:13:56,480 Speaker 1: person who's telling you what you can't accomplish. So put 241 00:13:56,559 --> 00:13:59,960 Speaker 1: down the greatest version of your business on this vision board. 242 00:14:00,120 --> 00:14:02,560 Speaker 1: So start there. Get you a Canva account, a free version. 243 00:14:02,559 --> 00:14:04,599 Speaker 1: You don't have to pay for anything yet most of 244 00:14:04,640 --> 00:14:07,600 Speaker 1: the things I'm going to give you today have free versions, 245 00:14:07,760 --> 00:14:10,240 Speaker 1: so I'm not here to try to cost you any 246 00:14:10,240 --> 00:14:11,760 Speaker 1: more money. A lot of the things that I did. 247 00:14:11,800 --> 00:14:14,480 Speaker 1: I found hacks you know, that I could use to 248 00:14:14,640 --> 00:14:16,719 Speaker 1: build my business that did not cost me a lot 249 00:14:16,760 --> 00:14:19,640 Speaker 1: of money upfront. As you start to grow, then things 250 00:14:19,640 --> 00:14:21,840 Speaker 1: will start to you know, need to go to premium levels. 251 00:14:21,840 --> 00:14:23,560 Speaker 1: But at this stage, you don't need to pay a 252 00:14:23,560 --> 00:14:26,160 Speaker 1: lot of money to be able to create some systems 253 00:14:26,160 --> 00:14:28,760 Speaker 1: in your life. And so number one, we're going to 254 00:14:28,840 --> 00:14:32,240 Speaker 1: get that Canva account and get our vision board mapped 255 00:14:32,240 --> 00:14:36,200 Speaker 1: out into a vision board or mood board type of format. 256 00:14:37,560 --> 00:14:40,880 Speaker 1: The second thing I would do is get out of 257 00:14:40,920 --> 00:14:44,360 Speaker 1: your head, you know, get all these operational things that 258 00:14:44,400 --> 00:14:47,520 Speaker 1: you go through day to day. The way you operate 259 00:14:47,560 --> 00:14:51,640 Speaker 1: your business should be documented, and so it's so important. 260 00:14:51,720 --> 00:14:53,520 Speaker 1: The second piece of software I'm going to give you 261 00:14:53,560 --> 00:15:00,040 Speaker 1: today is Google Docs or Microsoft Word. And because so 262 00:15:00,080 --> 00:15:06,520 Speaker 1: many business owners, solopreneurs, entrepreneurs, especially in the early days, 263 00:15:06,920 --> 00:15:10,160 Speaker 1: we build our businesses to survive and we don't build 264 00:15:10,200 --> 00:15:12,520 Speaker 1: them to grow because we're just in the grind, We're 265 00:15:12,560 --> 00:15:15,840 Speaker 1: in the hustle, we're in the thing. But if I 266 00:15:15,840 --> 00:15:18,960 Speaker 1: could go back and do it over again, knowing what 267 00:15:19,040 --> 00:15:21,120 Speaker 1: I know now, I would go back and I would 268 00:15:21,200 --> 00:15:24,840 Speaker 1: document those steps because what happens is is as if 269 00:15:24,880 --> 00:15:27,880 Speaker 1: you're positioning yourself to grow, not necessarily if you're positioning 270 00:15:27,920 --> 00:15:30,840 Speaker 1: yourself to sell, because that's a different conversation, but just 271 00:15:31,000 --> 00:15:34,800 Speaker 1: positioning yourself to grow the most one of the most 272 00:15:34,840 --> 00:15:38,600 Speaker 1: important things to do is to get the systems, get 273 00:15:38,600 --> 00:15:42,960 Speaker 1: the operations out of your head. If you keep it 274 00:15:43,000 --> 00:15:45,600 Speaker 1: in your head, then you're just grinding and you're just hustling. 275 00:15:45,640 --> 00:15:48,800 Speaker 1: But our objective here is to build a business that 276 00:15:48,840 --> 00:15:53,800 Speaker 1: we can provide for at least us ourselves, secondarily our families, 277 00:15:53,920 --> 00:15:59,120 Speaker 1: and hopefully other people. We can provide opportunities income, you know, 278 00:15:59,520 --> 00:16:02,720 Speaker 1: in lifelihoods for other people. But you got to get 279 00:16:02,760 --> 00:16:05,800 Speaker 1: the business out of your head and into a document. 280 00:16:06,360 --> 00:16:08,560 Speaker 1: And I'm not just talking about a business plan. I'm 281 00:16:08,560 --> 00:16:12,800 Speaker 1: talking about how you actually do what you do. So 282 00:16:13,040 --> 00:16:15,720 Speaker 1: if you are, you know, running a business, I'm going 283 00:16:15,760 --> 00:16:17,320 Speaker 1: to just talk about a media company because that's what 284 00:16:17,360 --> 00:16:21,040 Speaker 1: I run. And so if I'm running a marketing company, 285 00:16:21,600 --> 00:16:24,119 Speaker 1: I want to talk about, Okay, what are the steps 286 00:16:24,320 --> 00:16:28,160 Speaker 1: in order to sell a potential customer a potential client? 287 00:16:28,680 --> 00:16:31,600 Speaker 1: You know, you should be picking up the phone, writing 288 00:16:31,720 --> 00:16:35,280 Speaker 1: this many emails. These are specific email templates that we've 289 00:16:35,320 --> 00:16:38,360 Speaker 1: found to work. Here are another set of templates that 290 00:16:38,400 --> 00:16:40,960 Speaker 1: we found that don't work, and here's what we figured 291 00:16:41,000 --> 00:16:43,960 Speaker 1: out and why they don't work. And this should actually 292 00:16:43,960 --> 00:16:46,960 Speaker 1: be written down in a document, in a Google doc, 293 00:16:47,080 --> 00:16:49,240 Speaker 1: which you can get for free. You can pay for 294 00:16:49,280 --> 00:16:52,200 Speaker 1: micro software, but you can get Google Docs for free. 295 00:16:52,640 --> 00:16:55,080 Speaker 1: And so you should just start to write out how 296 00:16:55,200 --> 00:16:59,000 Speaker 1: you do your business. If when you take a camera 297 00:16:59,520 --> 00:17:02,200 Speaker 1: out of your shop, out of your studio and you 298 00:17:02,280 --> 00:17:04,639 Speaker 1: take it to a shoot, is there a signing sheet? 299 00:17:04,720 --> 00:17:06,919 Speaker 1: Is there a sign out sheet for where the equipment is, 300 00:17:07,359 --> 00:17:09,760 Speaker 1: because that's something you're going to need when you start 301 00:17:09,760 --> 00:17:11,920 Speaker 1: to hire your first people. I want to know where 302 00:17:12,000 --> 00:17:14,680 Speaker 1: all our stuff is. And so if your people are 303 00:17:14,720 --> 00:17:18,440 Speaker 1: taking your equipment to if your people will ultimately because 304 00:17:18,440 --> 00:17:20,640 Speaker 1: you don't have any people yet, but if your people 305 00:17:20,680 --> 00:17:24,479 Speaker 1: will ultimately be taking your equipment out of your studio 306 00:17:24,760 --> 00:17:28,080 Speaker 1: and to shoots and doing things with them, you should 307 00:17:28,160 --> 00:17:30,399 Speaker 1: know where all your stuff is. So there should be 308 00:17:30,520 --> 00:17:35,440 Speaker 1: a process, a procedure for keeping track of your equipment. 309 00:17:35,680 --> 00:17:38,640 Speaker 1: This is something that is kind of tedious to do, 310 00:17:38,800 --> 00:17:40,720 Speaker 1: and this is why most people don't do it, because 311 00:17:40,720 --> 00:17:44,520 Speaker 1: it's actual work in documenting how you run your business. 312 00:17:44,640 --> 00:17:47,520 Speaker 1: But it's so important because again the objective is to 313 00:17:47,560 --> 00:17:50,240 Speaker 1: get your business to grow, and the only way to 314 00:17:50,280 --> 00:17:53,520 Speaker 1: do that is to create a roadmap for other people 315 00:17:53,600 --> 00:17:56,240 Speaker 1: to follow. And so if you get your ideas, get 316 00:17:56,280 --> 00:17:59,320 Speaker 1: your systems, get your habits, get your operations out of 317 00:17:59,359 --> 00:18:02,240 Speaker 1: your head and into a document that other people can follow, 318 00:18:02,320 --> 00:18:05,080 Speaker 1: your much better position to be able to bring on 319 00:18:05,160 --> 00:18:08,520 Speaker 1: other people. And that's the part b to this thing. 320 00:18:08,560 --> 00:18:12,320 Speaker 1: What I found was when I was trying to bring 321 00:18:12,359 --> 00:18:16,159 Speaker 1: on people, I in the early days brought on the 322 00:18:16,200 --> 00:18:20,439 Speaker 1: wrong people and it costs me money because I didn't 323 00:18:20,520 --> 00:18:24,439 Speaker 1: know what I needed. And unless you have what you 324 00:18:24,520 --> 00:18:28,000 Speaker 1: need written down, you really don't know what you need 325 00:18:28,440 --> 00:18:32,560 Speaker 1: because you can't identify a particular job description or you 326 00:18:32,560 --> 00:18:35,440 Speaker 1: know tasks that you need this person to handle, because 327 00:18:35,480 --> 00:18:38,520 Speaker 1: you today are just doing everything. And so the only 328 00:18:38,600 --> 00:18:40,920 Speaker 1: way to know and how to define what you need 329 00:18:40,960 --> 00:18:44,760 Speaker 1: in a particular candidate is to have it written down 330 00:18:44,760 --> 00:18:47,840 Speaker 1: til you get the point. Write down your stuff, get 331 00:18:47,880 --> 00:18:49,720 Speaker 1: it out of your head, get your business out of 332 00:18:49,760 --> 00:18:52,800 Speaker 1: your head and into a document. You cannot run a business, 333 00:18:52,840 --> 00:18:55,960 Speaker 1: You cannot operate a business in your head. I say this, 334 00:18:56,359 --> 00:18:58,160 Speaker 1: you know to people who come to meet and ask 335 00:18:58,200 --> 00:19:01,120 Speaker 1: for mentorship all the time. You can run a business 336 00:19:01,400 --> 00:19:06,320 Speaker 1: without operations, but you cannot grow a business without operations. 337 00:19:06,720 --> 00:19:12,040 Speaker 1: So your objective today is to build start building a library, 338 00:19:12,119 --> 00:19:15,560 Speaker 1: a repository of all the knowledge that it takes to 339 00:19:15,640 --> 00:19:19,560 Speaker 1: run and operate this business. The next point I would 340 00:19:19,600 --> 00:19:22,160 Speaker 1: love to make here, and it's just something the track 341 00:19:22,240 --> 00:19:25,240 Speaker 1: that I've fallen into several times, and so many people 342 00:19:25,240 --> 00:19:27,720 Speaker 1: I know have fallen into this. Many still are in this, 343 00:19:28,240 --> 00:19:32,760 Speaker 1: particularly the chat. But it's not about which apps you're using, 344 00:19:33,560 --> 00:19:36,879 Speaker 1: it's about how you're using your apps. And so I 345 00:19:37,080 --> 00:19:39,359 Speaker 1: was the guy you know a few years ago. I 346 00:19:39,359 --> 00:19:42,160 Speaker 1: would be on product hunt every day because I wanted 347 00:19:42,200 --> 00:19:45,040 Speaker 1: to find what's the coolest new thing out there that 348 00:19:45,080 --> 00:19:48,280 Speaker 1: could help me turbocharge my business and it would help 349 00:19:48,320 --> 00:19:51,399 Speaker 1: me grow from X to Y. I would always be 350 00:19:51,440 --> 00:19:55,359 Speaker 1: looking for cool new apps, cool new software, or just 351 00:19:55,600 --> 00:19:57,880 Speaker 1: software that worked. It didn't have to be necessarily cool, 352 00:19:57,880 --> 00:20:00,640 Speaker 1: but what was things out there that I could use 353 00:20:00,680 --> 00:20:04,320 Speaker 1: to help me grow? And what I learned was it 354 00:20:04,359 --> 00:20:07,240 Speaker 1: wasn't necessarily about what I was using, It was about 355 00:20:07,359 --> 00:20:09,160 Speaker 1: how I was using it. And here's what I mean 356 00:20:09,200 --> 00:20:13,360 Speaker 1: by that. You're only good, you're only as good. Software 357 00:20:13,440 --> 00:20:17,240 Speaker 1: is only as good as your commitment and discipline in 358 00:20:17,359 --> 00:20:21,159 Speaker 1: using it. You can have the best software in the world, 359 00:20:21,640 --> 00:20:25,360 Speaker 1: but if you're not disciplined in using it, what good 360 00:20:25,359 --> 00:20:28,080 Speaker 1: would it do you? It won't do you very much good. 361 00:20:28,520 --> 00:20:31,720 Speaker 1: And so you could run an entire business just on 362 00:20:33,080 --> 00:20:37,080 Speaker 1: the Notes app if you're committed to using the Notes app. 363 00:20:37,680 --> 00:20:41,200 Speaker 1: You know, if you're committed to using Google Sheets or 364 00:20:41,320 --> 00:20:45,080 Speaker 1: Excel or whatever. If you committed to those systems and 365 00:20:45,119 --> 00:20:48,600 Speaker 1: you're disciplined about using those systems, you can run a 366 00:20:48,640 --> 00:20:53,760 Speaker 1: thriving business. The difference between using these types of apps 367 00:20:53,800 --> 00:20:56,960 Speaker 1: and things that are actually designed like project management software 368 00:20:56,960 --> 00:21:00,320 Speaker 1: in et cetera, is those project management softwarees are make 369 00:21:00,320 --> 00:21:04,600 Speaker 1: it more efficient, and they build suites necessarily tailored to 370 00:21:05,400 --> 00:21:10,200 Speaker 1: small businesses and large businesses also. But the premise here 371 00:21:10,400 --> 00:21:15,520 Speaker 1: is to get you to build a discipline. That's what 372 00:21:15,560 --> 00:21:18,919 Speaker 1: we typically don't have when we're running a business solo 373 00:21:19,359 --> 00:21:22,639 Speaker 1: or when we're running a business that's small, is the 374 00:21:22,720 --> 00:21:26,080 Speaker 1: discipline about our operations, because what we'll do is we'll say, well, 375 00:21:26,119 --> 00:21:29,120 Speaker 1: you know what, let's just do this this time, or well, 376 00:21:29,119 --> 00:21:30,680 Speaker 1: you know, I know we did like that last time, 377 00:21:30,720 --> 00:21:33,000 Speaker 1: but this other way may be cool in this time 378 00:21:33,440 --> 00:21:37,520 Speaker 1: and some that's okay, you know, but it doesn't lend 379 00:21:37,560 --> 00:21:41,600 Speaker 1: itself to growth. If you are going to grow, you've 380 00:21:41,600 --> 00:21:44,120 Speaker 1: got to standardize and you've got to find You got 381 00:21:44,119 --> 00:21:47,840 Speaker 1: to standardize on the best way to do this. That's 382 00:21:47,840 --> 00:21:52,000 Speaker 1: how you get to grow. You standardize on the best 383 00:21:52,040 --> 00:21:56,440 Speaker 1: way to handle X and y task. Otherwise you're not 384 00:21:56,560 --> 00:21:59,840 Speaker 1: creating things that can be replicated, that can be duplicated 385 00:22:00,080 --> 00:22:03,280 Speaker 1: because you're doing it different every single time. So how 386 00:22:03,280 --> 00:22:05,680 Speaker 1: can you expect somebody to come on to your team 387 00:22:05,720 --> 00:22:08,400 Speaker 1: and be able to find success if they don't know 388 00:22:08,960 --> 00:22:11,880 Speaker 1: how to measure success, if they don't are if they're 389 00:22:11,880 --> 00:22:15,720 Speaker 1: not ingratiated into a system that is designed to make 390 00:22:15,800 --> 00:22:19,359 Speaker 1: sure they are successful. So sometimes we bring people in 391 00:22:19,400 --> 00:22:22,240 Speaker 1: and say, you know what, this isn't working out because 392 00:22:22,640 --> 00:22:26,439 Speaker 1: we haven't created the system that they can find success in. 393 00:22:27,680 --> 00:22:31,040 Speaker 1: And so it's so important to use your systems in 394 00:22:31,119 --> 00:22:34,399 Speaker 1: a disciplined way. So once you create that library, that 395 00:22:34,520 --> 00:22:37,480 Speaker 1: repository of this is how we do things, it's okay 396 00:22:37,520 --> 00:22:39,800 Speaker 1: to update it. It's not I'm not saying it's a 397 00:22:39,840 --> 00:22:42,920 Speaker 1: static document and it's never going to change. But use 398 00:22:43,000 --> 00:22:45,280 Speaker 1: the apps in a way, use the software in a 399 00:22:45,320 --> 00:22:48,159 Speaker 1: way that you get committed to it that this is 400 00:22:48,200 --> 00:22:52,719 Speaker 1: an exercise. And a principle that is so important to 401 00:22:52,760 --> 00:22:55,520 Speaker 1: say here is slowing down is actually how you speed up. 402 00:22:55,880 --> 00:22:57,879 Speaker 1: Because Okay, now I got to if I'm gonna go 403 00:22:57,920 --> 00:23:00,440 Speaker 1: do it this way this time, here's why I'm doing 404 00:23:00,480 --> 00:23:02,920 Speaker 1: it this way this time, And I need to document 405 00:23:02,960 --> 00:23:07,120 Speaker 1: that reasoning and that causes you to have to slow down. 406 00:23:07,640 --> 00:23:09,920 Speaker 1: But if you document it why you did it this 407 00:23:09,960 --> 00:23:13,679 Speaker 1: way this time, other people are now able to follow 408 00:23:14,000 --> 00:23:17,679 Speaker 1: that guideline, that working manual. So you got to be 409 00:23:17,760 --> 00:23:20,560 Speaker 1: the coach here. You have to create the playbook for 410 00:23:20,720 --> 00:23:23,960 Speaker 1: other people to follow, even if today you're just creating 411 00:23:24,000 --> 00:23:29,600 Speaker 1: the playbook for yourself. The playbook you will follow. Another 412 00:23:29,960 --> 00:23:34,080 Speaker 1: piece of software that I highly recommend solopreneurs small business 413 00:23:34,080 --> 00:23:38,199 Speaker 1: owners use honestly is Google Sheets. And the reason I 414 00:23:38,280 --> 00:23:42,399 Speaker 1: bring up Google Sheets is for two because one, so 415 00:23:42,640 --> 00:23:46,400 Speaker 1: many of us do not know our numbers. We know 416 00:23:47,160 --> 00:23:49,119 Speaker 1: when we get a check in the mail, and we 417 00:23:49,200 --> 00:23:51,239 Speaker 1: know when we have a bill to pay, but we 418 00:23:51,280 --> 00:23:55,720 Speaker 1: don't know how our business is actually doing. And the 419 00:23:55,800 --> 00:23:57,480 Speaker 1: only way to do that until you get to a 420 00:23:57,520 --> 00:24:00,760 Speaker 1: place where you want to pay for quick books or etc. 421 00:24:01,080 --> 00:24:03,520 Speaker 1: And we'll come back to quick books until you get 422 00:24:03,560 --> 00:24:06,440 Speaker 1: to that place. I should be able to track my trends, 423 00:24:06,880 --> 00:24:09,119 Speaker 1: you know. So I should have a document in Google 424 00:24:09,119 --> 00:24:12,080 Speaker 1: Sheets or Excel, whichever you want to use, that shows 425 00:24:12,119 --> 00:24:15,359 Speaker 1: me how did I do this January versus last January? 426 00:24:15,920 --> 00:24:19,720 Speaker 1: What were my expenses this February versus my expenses last February, 427 00:24:19,800 --> 00:24:22,200 Speaker 1: and what is the reason for the growth or decline 428 00:24:22,240 --> 00:24:24,919 Speaker 1: in that number? And so I should be able to 429 00:24:24,960 --> 00:24:27,680 Speaker 1: track those trends. There are ways you can do that 430 00:24:27,760 --> 00:24:30,440 Speaker 1: with other pieces of software, but we're going to start 431 00:24:30,480 --> 00:24:34,640 Speaker 1: with getting the basics here. And these basics are basics 432 00:24:34,680 --> 00:24:38,560 Speaker 1: a lot of companies, big companies still use today, even 433 00:24:38,600 --> 00:24:42,680 Speaker 1: at scale. A lot of big companies will still use Excel. 434 00:24:43,440 --> 00:24:46,000 Speaker 1: I mean, people who in the corpus weite can are 435 00:24:46,040 --> 00:24:48,920 Speaker 1: not in their heads right now, a lot of big 436 00:24:48,920 --> 00:24:53,639 Speaker 1: companies still use Excel to run their businesses, to track 437 00:24:53,680 --> 00:24:58,239 Speaker 1: their trends, to track how their company is doing. You know, 438 00:24:58,359 --> 00:25:01,680 Speaker 1: sometimes we try to get too fancy too, and it's 439 00:25:01,680 --> 00:25:04,080 Speaker 1: not even about like being fancy. It's not even about 440 00:25:04,560 --> 00:25:07,160 Speaker 1: you know, trying to grow a business. It's about becoming 441 00:25:07,240 --> 00:25:10,160 Speaker 1: the kind of person who can grow a business. That's 442 00:25:10,160 --> 00:25:12,840 Speaker 1: how you grow a business. The kind of person who 443 00:25:12,840 --> 00:25:15,639 Speaker 1: can grow a business is a person who is disciplined. 444 00:25:15,640 --> 00:25:18,399 Speaker 1: And so if you can get disciplined at Excel or 445 00:25:18,440 --> 00:25:22,239 Speaker 1: Google sheets, you can grow a business. The next thing 446 00:25:22,280 --> 00:25:24,880 Speaker 1: I would really admonish you to do, especially if you're 447 00:25:24,880 --> 00:25:27,840 Speaker 1: a solopreneur, but even at the level of having a 448 00:25:27,880 --> 00:25:31,800 Speaker 1: few employees, is create an ORG chart. Even if it's 449 00:25:32,000 --> 00:25:36,240 Speaker 1: just you, your ORG chart should be clearly defined and 450 00:25:36,400 --> 00:25:38,639 Speaker 1: in the beginning, because it's just you, your name is 451 00:25:38,640 --> 00:25:40,680 Speaker 1: going to be owned all the roles. But the important 452 00:25:40,680 --> 00:25:44,919 Speaker 1: thing here is to define all the roles required to 453 00:25:45,080 --> 00:25:48,479 Speaker 1: running a business. To running your business, what are everything 454 00:25:48,520 --> 00:25:52,000 Speaker 1: from the CEO all the way down to the housekeeper. 455 00:25:52,320 --> 00:25:54,879 Speaker 1: If you got an office, you're the housekeeper. You know, 456 00:25:54,960 --> 00:25:58,000 Speaker 1: you're the person taking out the chash and cleaning the bathroom. 457 00:25:58,520 --> 00:26:00,399 Speaker 1: But what you're going to do is you're going to 458 00:26:00,440 --> 00:26:02,920 Speaker 1: create an actual ORG chart and you can google. Hey, 459 00:26:03,200 --> 00:26:06,080 Speaker 1: what does an ORG chart look like for you know, 460 00:26:06,200 --> 00:26:08,960 Speaker 1: a media company, What does an ORG chart look like 461 00:26:09,040 --> 00:26:11,760 Speaker 1: for a fashion brand? What does an ORG chart look 462 00:26:11,840 --> 00:26:15,239 Speaker 1: like for you know, a grocery store. And you're going 463 00:26:15,280 --> 00:26:17,639 Speaker 1: to create that org chart or tech company, even if 464 00:26:17,680 --> 00:26:20,520 Speaker 1: you're you know, building some software. What does an ORG 465 00:26:20,640 --> 00:26:22,680 Speaker 1: chart look like? And then you're going to just find 466 00:26:22,720 --> 00:26:25,159 Speaker 1: one that best suits you, find one that makes the 467 00:26:25,200 --> 00:26:27,919 Speaker 1: most sense to you, and duplicate it. You can do 468 00:26:28,040 --> 00:26:31,879 Speaker 1: this in Google sheets, also also free. So you're going 469 00:26:31,960 --> 00:26:36,320 Speaker 1: to create your role, the CEO role, all the vice presidents, 470 00:26:36,920 --> 00:26:41,520 Speaker 1: all the analysts, all the directors, all the support staff, 471 00:26:41,720 --> 00:26:45,240 Speaker 1: all of those roles should be spelled out, clearly defined 472 00:26:45,480 --> 00:26:49,240 Speaker 1: with job descriptions. And then, like in any ORG chart, 473 00:26:49,280 --> 00:26:51,240 Speaker 1: you're going to have the name of the person who's 474 00:26:51,359 --> 00:26:55,760 Speaker 1: fulfilling that role today and today you are. So you're 475 00:26:55,760 --> 00:26:57,560 Speaker 1: going to put your name. And I don't want you 476 00:26:57,600 --> 00:26:59,080 Speaker 1: to just do this in your head. I want you 477 00:26:59,119 --> 00:27:02,640 Speaker 1: to actually do this in a document. Again, guys, we're 478 00:27:02,640 --> 00:27:05,960 Speaker 1: gonna be documenting, which is something small businesses don't do 479 00:27:06,160 --> 00:27:09,520 Speaker 1: enough of. We're gonna be the outliers and actually grow 480 00:27:09,560 --> 00:27:14,600 Speaker 1: businesses with policies and organizational operations documented in a reference library. 481 00:27:15,680 --> 00:27:20,280 Speaker 1: So I want you to get a Google doc, Google sheet, 482 00:27:20,720 --> 00:27:23,600 Speaker 1: and you're gonna create an org charge. You're gonna again 483 00:27:24,000 --> 00:27:26,160 Speaker 1: not to repeat myself, but to repeat myself, You're gonna 484 00:27:26,160 --> 00:27:30,840 Speaker 1: put your name in each of the roles supported with 485 00:27:31,119 --> 00:27:35,080 Speaker 1: an actual job description, what is that role responsible for? 486 00:27:35,640 --> 00:27:38,720 Speaker 1: Because what you're gonna find is as you bring people on, 487 00:27:39,119 --> 00:27:41,520 Speaker 1: you're gonna know what you actually need them to be doing. 488 00:27:43,040 --> 00:27:46,919 Speaker 1: That's what's important here because again, like I said this earlier, 489 00:27:46,960 --> 00:27:49,560 Speaker 1: like sometimes we start the hiring people and we actually 490 00:27:49,600 --> 00:27:51,440 Speaker 1: don't even know what we want them to do because 491 00:27:51,440 --> 00:27:53,480 Speaker 1: we've been doing everything, so we think we can hire 492 00:27:53,480 --> 00:27:56,280 Speaker 1: somebody who can do everything too, And people will let 493 00:27:56,320 --> 00:27:59,160 Speaker 1: you down if that's the expectation you have. But if 494 00:27:59,160 --> 00:28:02,080 Speaker 1: I can swap your name out new hire for my 495 00:28:02,200 --> 00:28:04,840 Speaker 1: name in a row, that is helpful because I'm no 496 00:28:04,920 --> 00:28:07,640 Speaker 1: longer having to do that job, and you're not confused 497 00:28:07,680 --> 00:28:11,080 Speaker 1: about how I'm going to be judging your output. The 498 00:28:11,119 --> 00:28:13,520 Speaker 1: next one up, I would just say, you know, there's 499 00:28:13,560 --> 00:28:16,159 Speaker 1: a couple of pieces of project management software that I 500 00:28:16,280 --> 00:28:20,879 Speaker 1: highly recommend. I definitely recommend project management software if you 501 00:28:20,920 --> 00:28:24,720 Speaker 1: have any employees, but also you should have project management 502 00:28:24,800 --> 00:28:28,200 Speaker 1: software how you organize the things that you're working on 503 00:28:28,400 --> 00:28:33,399 Speaker 1: in particular projects, even if you're solo. So if you 504 00:28:33,480 --> 00:28:35,840 Speaker 1: are working on if I say you've got a fashion 505 00:28:35,880 --> 00:28:37,639 Speaker 1: line and you've got a new line coming out. You 506 00:28:37,680 --> 00:28:41,959 Speaker 1: should have a project management board that displays all the 507 00:28:41,960 --> 00:28:44,320 Speaker 1: things you need to do in order to get that 508 00:28:44,440 --> 00:28:47,320 Speaker 1: release out and release out. Well, if you are running 509 00:28:47,320 --> 00:28:50,600 Speaker 1: a media company like I AM, or you know a 510 00:28:50,640 --> 00:28:53,440 Speaker 1: private club like Also, you should like Also i AM, 511 00:28:53,520 --> 00:28:58,200 Speaker 1: you should have a project management toolkit that displays things 512 00:28:58,240 --> 00:29:00,880 Speaker 1: that are going on and what it takes to get 513 00:29:00,880 --> 00:29:04,280 Speaker 1: them to completion. Two of those I recommend, and they 514 00:29:04,360 --> 00:29:07,800 Speaker 1: both have free tiers so you can get started. Is 515 00:29:07,840 --> 00:29:11,720 Speaker 1: a SIGNA At Creatio we use a sign At toll House, 516 00:29:11,800 --> 00:29:15,040 Speaker 1: we also use the sign and I'm a big proponent 517 00:29:15,080 --> 00:29:18,120 Speaker 1: of a SIGNA. We've graduated out of a couple other 518 00:29:18,240 --> 00:29:21,080 Speaker 1: pieces of project software. It used to use base Camp, 519 00:29:21,680 --> 00:29:23,800 Speaker 1: and what we found was as we were using it 520 00:29:23,840 --> 00:29:26,400 Speaker 1: and as we grew, there were tools that we needed 521 00:29:26,440 --> 00:29:30,360 Speaker 1: that base Camp no longer supported supported us to be 522 00:29:30,400 --> 00:29:33,240 Speaker 1: able to use, and so we grew out of it, 523 00:29:33,640 --> 00:29:36,200 Speaker 1: and so I highly recommend you finding a piece of 524 00:29:36,200 --> 00:29:39,440 Speaker 1: software that works for you. Trello is another one. I 525 00:29:39,480 --> 00:29:42,840 Speaker 1: love Trello. We also outgrew Trello. We could have not 526 00:29:42,880 --> 00:29:44,720 Speaker 1: outgrown it, but then you just have to start paying 527 00:29:44,760 --> 00:29:47,160 Speaker 1: for a bunch of features and a bunch of add 528 00:29:47,200 --> 00:29:50,880 Speaker 1: ons that a signa just came with out of the box, 529 00:29:50,920 --> 00:29:54,240 Speaker 1: and so Trello t R E L l O looked 530 00:29:54,280 --> 00:29:56,080 Speaker 1: that up and it is a really good thing to 531 00:29:56,120 --> 00:29:59,000 Speaker 1: be using if you get started and running your business, 532 00:29:59,080 --> 00:30:01,000 Speaker 1: just to be able to try, hey, this needs to 533 00:30:01,040 --> 00:30:03,120 Speaker 1: be done. This is what's in progress, this is what 534 00:30:03,280 --> 00:30:06,600 Speaker 1: is done, here's who's responsible for X, Y or z 535 00:30:06,760 --> 00:30:09,560 Speaker 1: et cetera. And it can also send you alerts. And 536 00:30:09,600 --> 00:30:12,000 Speaker 1: so it's important that you get some piece of project 537 00:30:12,120 --> 00:30:16,080 Speaker 1: software management software that helps you manage your day to 538 00:30:16,160 --> 00:30:20,160 Speaker 1: day tasks, and then every Sunday night I highly suggest 539 00:30:20,400 --> 00:30:23,040 Speaker 1: doing this Sunday night versus Monday morning. Is you just 540 00:30:23,080 --> 00:30:25,920 Speaker 1: want to take a look at the entire project management 541 00:30:26,000 --> 00:30:28,200 Speaker 1: software and just make sure that you're keeping up with 542 00:30:28,240 --> 00:30:30,440 Speaker 1: your to do list. If you are doing your to 543 00:30:30,480 --> 00:30:33,640 Speaker 1: do list on Monday morning, I did mine on Sunday night, 544 00:30:33,680 --> 00:30:36,000 Speaker 1: and I woke up ready to rock. You woke up 545 00:30:36,280 --> 00:30:39,440 Speaker 1: trying to get ready, I'm gonna blow past you. So 546 00:30:39,480 --> 00:30:42,400 Speaker 1: I highly recommend every Sunday night you get ready for 547 00:30:42,440 --> 00:30:47,160 Speaker 1: Monday morning. Upwork is another piece of software I use 548 00:30:47,280 --> 00:30:50,440 Speaker 1: because I recognize some time ago that I didn't have 549 00:30:50,480 --> 00:30:54,680 Speaker 1: to bring necessarily people on full time or even part time. 550 00:30:55,120 --> 00:30:58,200 Speaker 1: Some people, I need you for this and you can 551 00:30:58,840 --> 00:31:02,280 Speaker 1: keep it moving, and so contract out things that you 552 00:31:02,320 --> 00:31:05,120 Speaker 1: should not be spending time on. There's some things people 553 00:31:05,160 --> 00:31:08,880 Speaker 1: can do that is worth more to them to do 554 00:31:09,000 --> 00:31:11,080 Speaker 1: in a shorter amount of time because they're better at it. 555 00:31:11,080 --> 00:31:14,240 Speaker 1: They actually might be better than you at it, and 556 00:31:14,280 --> 00:31:15,960 Speaker 1: they can do it in a shorter amount of time, 557 00:31:16,080 --> 00:31:20,440 Speaker 1: and that time is cheaper to spend on them than 558 00:31:20,480 --> 00:31:23,720 Speaker 1: it is for you to do yourself. That ex. Pick 559 00:31:23,760 --> 00:31:27,000 Speaker 1: a dollar amount. I would much rather pay you one 560 00:31:27,080 --> 00:31:30,520 Speaker 1: hundred bucks to do this than me spend four hours 561 00:31:30,560 --> 00:31:33,400 Speaker 1: doing it. In that hundred bucks, I could have made 562 00:31:33,400 --> 00:31:36,360 Speaker 1: that hundred bucks somewhere else. And so to do that, 563 00:31:36,440 --> 00:31:39,040 Speaker 1: you got to know what your time is worth. If 564 00:31:39,080 --> 00:31:43,040 Speaker 1: it costs more to hire somebody else to do something 565 00:31:43,560 --> 00:31:46,040 Speaker 1: than it does in value to you, you should do it. 566 00:31:46,440 --> 00:31:49,520 Speaker 1: If it's cheaper to hire somebody else to do something, 567 00:31:49,600 --> 00:31:52,080 Speaker 1: then the value it means to you, you should contract 568 00:31:52,120 --> 00:31:55,960 Speaker 1: it out. I use upwork to find high quality people 569 00:31:55,960 --> 00:31:59,680 Speaker 1: because I can see their portfolio and it's just one 570 00:31:59,680 --> 00:32:02,000 Speaker 1: that I use. There's others like fiver and etc. But 571 00:32:02,040 --> 00:32:05,239 Speaker 1: I prefer Upwork. You can see their work. You can 572 00:32:05,280 --> 00:32:07,560 Speaker 1: see the ratings and reviews from other people who have 573 00:32:07,640 --> 00:32:10,760 Speaker 1: used them before, and so I use upwork to contract 574 00:32:10,880 --> 00:32:17,880 Speaker 1: work out. Automation is another one. I still get emails 575 00:32:18,600 --> 00:32:22,000 Speaker 1: with attached invoices from people that I work with because 576 00:32:22,040 --> 00:32:24,600 Speaker 1: I love to work with small black owned businesses as 577 00:32:24,680 --> 00:32:27,000 Speaker 1: much as I can, and every once in a while, 578 00:32:27,360 --> 00:32:31,000 Speaker 1: I still get emails from these businesses with a PDF 579 00:32:31,240 --> 00:32:34,800 Speaker 1: invoice attached, and I'm like, guys, we gotta get it together. 580 00:32:34,920 --> 00:32:40,600 Speaker 1: I should not be receiving invoices via PDF in an email. 581 00:32:40,760 --> 00:32:42,920 Speaker 1: I want to cook a button, pay for it. Get 582 00:32:43,040 --> 00:32:46,240 Speaker 1: quick Books bro Like, this is not hard stuff to do, 583 00:32:46,400 --> 00:32:53,840 Speaker 1: and so if you are using Apple Pages to create invoices, 584 00:32:54,280 --> 00:32:58,520 Speaker 1: you gotta stop, get a quick Books online account and 585 00:32:59,080 --> 00:33:03,920 Speaker 1: start to track and send out invoices via email at 586 00:33:03,920 --> 00:33:06,840 Speaker 1: the push of a button. What's gonna happen is I'm 587 00:33:06,840 --> 00:33:09,320 Speaker 1: going to get that invoice via email. I can if 588 00:33:09,360 --> 00:33:10,920 Speaker 1: you set it up this way, I can pay it 589 00:33:10,960 --> 00:33:13,760 Speaker 1: online right now. And you definitely want to allow your 590 00:33:13,760 --> 00:33:16,320 Speaker 1: customers to have more than one way to pay. If 591 00:33:16,320 --> 00:33:19,840 Speaker 1: you restrict me to one way to pay, you're very 592 00:33:19,960 --> 00:33:22,360 Speaker 1: much less likely to get my business and so give 593 00:33:22,400 --> 00:33:24,959 Speaker 1: me multiple ways to pay. I want to pay either online, 594 00:33:25,000 --> 00:33:26,480 Speaker 1: I want to send a check, I want to zell, 595 00:33:26,560 --> 00:33:29,480 Speaker 1: I want to you know, cash up or whatever. But 596 00:33:29,600 --> 00:33:31,840 Speaker 1: allow me multiple ways to pay. And if you use 597 00:33:31,840 --> 00:33:34,960 Speaker 1: something like quick books online, you get that opportunity to 598 00:33:35,000 --> 00:33:38,640 Speaker 1: do that. You should not be manually creating invoices in 599 00:33:38,720 --> 00:33:42,480 Speaker 1: a document and emailing them off to clients Google Docs. 600 00:33:42,560 --> 00:33:45,959 Speaker 1: I also highly recommend you send links to documents versus 601 00:33:45,960 --> 00:33:50,120 Speaker 1: attaching documents to your email. Here's why. So I create 602 00:33:50,160 --> 00:33:53,400 Speaker 1: a document in Microsoft Word, I send it out to 603 00:33:53,560 --> 00:33:56,720 Speaker 1: a client or a partner or whoever. Now they've got 604 00:33:56,760 --> 00:33:59,800 Speaker 1: that document on their computer. But let's say i'll make 605 00:33:59,840 --> 00:34:04,360 Speaker 1: it changed to the document. Now there's a version issue. 606 00:34:04,680 --> 00:34:06,920 Speaker 1: You've got a version of the document. I've got a 607 00:34:07,000 --> 00:34:09,520 Speaker 1: version of the document, and now we have to reconcile 608 00:34:09,600 --> 00:34:12,480 Speaker 1: which is the most up to date. But if I 609 00:34:12,520 --> 00:34:15,600 Speaker 1: send you a link to a document that's on Google 610 00:34:15,600 --> 00:34:19,319 Speaker 1: Sheets or Google Docs or Google slides, you know, I 611 00:34:19,320 --> 00:34:23,719 Speaker 1: can't tell you how many times I've sent proposals presentations 612 00:34:23,760 --> 00:34:26,640 Speaker 1: to a client and then I recognized, oh shoot, there's 613 00:34:26,680 --> 00:34:29,080 Speaker 1: a typo, or oh man, I need to change the 614 00:34:29,120 --> 00:34:31,440 Speaker 1: price down or change the price up because X, Y 615 00:34:31,560 --> 00:34:34,760 Speaker 1: or Z, and now they have this version on their computer. 616 00:34:35,280 --> 00:34:38,360 Speaker 1: When I could just send a link to my presentation, 617 00:34:38,600 --> 00:34:41,719 Speaker 1: my Google slides or my Google doc and if I 618 00:34:41,760 --> 00:34:44,520 Speaker 1: recognized I made a mistake, I can just make the 619 00:34:44,680 --> 00:34:48,160 Speaker 1: update and they'll never know. They don't see that there's 620 00:34:48,320 --> 00:34:51,040 Speaker 1: now a version issue because they get the most up 621 00:34:51,080 --> 00:34:53,920 Speaker 1: to date document because I may eat I changed the 622 00:34:54,080 --> 00:34:57,320 Speaker 1: X to a Y, and they don't have an issue 623 00:34:57,400 --> 00:34:59,680 Speaker 1: because they're going to see the most up to date 624 00:34:59,840 --> 00:35:03,319 Speaker 1: verse of the document at all times. But if you're 625 00:35:03,320 --> 00:35:06,759 Speaker 1: sending that out and you sent them a document, or 626 00:35:06,800 --> 00:35:09,680 Speaker 1: you send them a PowerPoint presentation and it is not 627 00:35:09,760 --> 00:35:13,320 Speaker 1: in the cloud, now you have risk of version control 628 00:35:13,360 --> 00:35:17,240 Speaker 1: issue and you don't want to confuse your customer. Another 629 00:35:17,280 --> 00:35:20,880 Speaker 1: piece of automation software I would highly recommend is we 630 00:35:20,960 --> 00:35:24,799 Speaker 1: use Zapier at toll House. So toll House is a 631 00:35:24,840 --> 00:35:27,799 Speaker 1: private social club that we've built and it's for the 632 00:35:27,840 --> 00:35:31,600 Speaker 1: city dwelling, creative and entrepreneurial class. So toll House we 633 00:35:31,640 --> 00:35:35,320 Speaker 1: have five bars, five lounges, a coffee house, a jazz 634 00:35:35,360 --> 00:35:39,080 Speaker 1: club is inside toll House. There's a cigar lounge inside 635 00:35:39,160 --> 00:35:41,839 Speaker 1: toll House, a coworking space, and all of these things 636 00:35:41,920 --> 00:35:45,319 Speaker 1: are inside this social club that I own and our 637 00:35:45,360 --> 00:35:50,719 Speaker 1: application process. People fill out a form and instead of 638 00:35:50,760 --> 00:35:53,920 Speaker 1: me having to go distill all that or particular pieces 639 00:35:53,960 --> 00:35:57,040 Speaker 1: of that information out into our different systems, we use Zapier, 640 00:35:57,480 --> 00:36:01,440 Speaker 1: which allows applicants to their information to be sent to 641 00:36:01,480 --> 00:36:03,520 Speaker 1: a couple of different places. For instance, you know that 642 00:36:03,880 --> 00:36:07,399 Speaker 1: all the applicants, you know, before they're approved, they get 643 00:36:07,400 --> 00:36:10,160 Speaker 1: put into a big database, a spreadsheet, you know, for 644 00:36:10,239 --> 00:36:12,800 Speaker 1: lack of a better way to say it. So Zapier 645 00:36:13,000 --> 00:36:16,719 Speaker 1: does that automatically for me. So I create a formula 646 00:36:16,840 --> 00:36:20,080 Speaker 1: or a recipe in Zapier that says, hey, when this 647 00:36:20,440 --> 00:36:23,439 Speaker 1: form when they click submit on this form, I need 648 00:36:23,480 --> 00:36:27,320 Speaker 1: these pieces of information to go into this particular sheet 649 00:36:27,719 --> 00:36:32,160 Speaker 1: or spreadsheet on my Google drive, and it happens automatically, 650 00:36:32,520 --> 00:36:34,560 Speaker 1: so I don't have to go and then find that 651 00:36:34,600 --> 00:36:37,480 Speaker 1: particular piece of information in a different place. All of it, 652 00:36:37,560 --> 00:36:40,200 Speaker 1: and all every applicant who's ever applied the toll houses 653 00:36:40,239 --> 00:36:43,040 Speaker 1: in one spreadsheet. And that allows me to be able to, 654 00:36:43,200 --> 00:36:48,160 Speaker 1: you know, use that information to create maybe charts or 655 00:36:48,800 --> 00:36:52,520 Speaker 1: demographical insights, and so I can use that and it 656 00:36:52,600 --> 00:36:58,000 Speaker 1: happens automatically because all the customer, the potential applicant or 657 00:36:58,000 --> 00:37:01,640 Speaker 1: I say, the potential member for toll House membership, all 658 00:37:01,640 --> 00:37:04,680 Speaker 1: they did was fill out the form and the information 659 00:37:04,840 --> 00:37:06,799 Speaker 1: got sent to where it needed to be sent in 660 00:37:06,880 --> 00:37:09,200 Speaker 1: order for me to use it. The other place where 661 00:37:09,200 --> 00:37:12,640 Speaker 1: we send information after they complete that's very same form, 662 00:37:13,239 --> 00:37:15,799 Speaker 1: is into our constant Contact. So not only are they 663 00:37:15,840 --> 00:37:21,600 Speaker 1: being submitted to our database of applicants, they're also being 664 00:37:21,800 --> 00:37:26,440 Speaker 1: included on the general list for our newsletter. And so 665 00:37:26,440 --> 00:37:29,120 Speaker 1: they're not a member yet, so I haven't switched which 666 00:37:29,239 --> 00:37:31,919 Speaker 1: you know list they're on, but they get put into 667 00:37:31,920 --> 00:37:35,280 Speaker 1: a pool of every person who's ever shown any interest 668 00:37:35,360 --> 00:37:38,880 Speaker 1: into toe house on our constant Contact. That happens automatically. 669 00:37:38,920 --> 00:37:40,400 Speaker 1: I don't have to touch it, so I don't have 670 00:37:40,480 --> 00:37:43,440 Speaker 1: to go and you know, add people to my constant 671 00:37:43,440 --> 00:37:46,840 Speaker 1: contact newsletter list. They submitted the form, they showed that 672 00:37:46,880 --> 00:37:49,600 Speaker 1: they were interested in toll House membership, they got added 673 00:37:49,600 --> 00:37:55,040 Speaker 1: to a list. That's it chat GPT. Obviously we're talking 674 00:37:55,080 --> 00:37:58,440 Speaker 1: a ton about AI in our in our social discourse 675 00:37:58,960 --> 00:38:01,560 Speaker 1: chat GPT. I use a couple of different ways. You 676 00:38:01,560 --> 00:38:04,400 Speaker 1: can use it many different ways. Here's how I use it, 677 00:38:04,440 --> 00:38:06,400 Speaker 1: and so before I even talk about how I use it. 678 00:38:06,520 --> 00:38:09,000 Speaker 1: There's a lot of fear when we bring up AI. 679 00:38:10,000 --> 00:38:15,399 Speaker 1: It's particularly particularly generative AI, and we got to stop 680 00:38:15,520 --> 00:38:18,279 Speaker 1: because we're probably already using AI and we just don't 681 00:38:18,320 --> 00:38:21,440 Speaker 1: realize it. If you've ever taken advantage of autocomplete in 682 00:38:21,480 --> 00:38:25,359 Speaker 1: the Google search bar, you are using artificial intelligence. It's 683 00:38:25,480 --> 00:38:28,560 Speaker 1: trying to guess what you want to type. So if 684 00:38:28,560 --> 00:38:32,200 Speaker 1: you've clicked that full word after you typed the first 685 00:38:32,200 --> 00:38:35,359 Speaker 1: couple letters of the word, you're using AI. And so 686 00:38:35,440 --> 00:38:38,640 Speaker 1: I use chat GPT to help us write social content. 687 00:38:39,520 --> 00:38:42,279 Speaker 1: If i'm you know, I have an image that you 688 00:38:42,280 --> 00:38:45,000 Speaker 1: know for our coffee house, which is inside to a house. 689 00:38:45,040 --> 00:38:47,279 Speaker 1: If I have an image that shows, you know, maybe 690 00:38:47,320 --> 00:38:52,840 Speaker 1: a woman working on the laptop and she is doing work. 691 00:38:52,880 --> 00:38:55,000 Speaker 1: It looks like she looks like she's in work mode 692 00:38:55,080 --> 00:38:57,600 Speaker 1: and she's sitting in the coffee house. And Earth, what 693 00:38:57,719 --> 00:39:00,600 Speaker 1: we boast there is Earth is home to one hundred 694 00:39:00,640 --> 00:39:02,799 Speaker 1: and sixty plus plants. Earth is our coffee house, by 695 00:39:02,800 --> 00:39:05,200 Speaker 1: the way to Earth has more than one hundred and 696 00:39:05,200 --> 00:39:08,600 Speaker 1: sixty plants inside the coffee house. And so I've got 697 00:39:08,600 --> 00:39:11,680 Speaker 1: those characteristics. In this one photo, there's a woman, she's 698 00:39:11,760 --> 00:39:15,520 Speaker 1: in work mode, working on a laptop in Earth and 699 00:39:15,560 --> 00:39:19,279 Speaker 1: it's all these images, all these plant life around her. 700 00:39:19,520 --> 00:39:22,000 Speaker 1: And I'll just put that in chat GPT and say, hey, 701 00:39:22,040 --> 00:39:24,360 Speaker 1: I want to write an Instagram post and this is 702 00:39:24,400 --> 00:39:27,400 Speaker 1: what the photo looks like. It's give me ten different 703 00:39:27,480 --> 00:39:32,799 Speaker 1: versions of some corresponding text copy I can use with this, 704 00:39:33,160 --> 00:39:37,080 Speaker 1: and it'll spit out ten different things related to the 705 00:39:37,480 --> 00:39:40,799 Speaker 1: characteristics that I gave it. I have to do anything else. 706 00:39:40,840 --> 00:39:42,360 Speaker 1: I just picked the one that works best for me 707 00:39:42,440 --> 00:39:44,200 Speaker 1: out of the ten I told it to create for me. 708 00:39:44,840 --> 00:39:46,600 Speaker 1: I may want to make a couple of adjustments here 709 00:39:46,640 --> 00:39:48,920 Speaker 1: and there, but I can even give it the tone 710 00:39:49,040 --> 00:39:51,759 Speaker 1: I want the post to be written in. I can say, 711 00:39:52,000 --> 00:39:56,440 Speaker 1: write a funny caption for an image that has these descriptors, 712 00:39:56,800 --> 00:39:58,919 Speaker 1: or write a serious one, or write a formal one 713 00:39:58,960 --> 00:40:02,320 Speaker 1: or white one that somebody who's you know, from Scotland 714 00:40:02,400 --> 00:40:06,080 Speaker 1: would write, and it will follow those rules. I also 715 00:40:06,239 --> 00:40:09,279 Speaker 1: use chat GPT to write newsletter content. We send out 716 00:40:09,280 --> 00:40:11,399 Speaker 1: a weekly newsletter just to let people know what's going 717 00:40:11,440 --> 00:40:14,080 Speaker 1: on in the house, and so I have chat GPT 718 00:40:14,360 --> 00:40:17,560 Speaker 1: assist me in writing that. If we talked about before 719 00:40:17,840 --> 00:40:21,799 Speaker 1: writing your procedures developing procedures. Let's say you don't know 720 00:40:21,920 --> 00:40:24,719 Speaker 1: how to write procedures for your company. You know this 721 00:40:24,760 --> 00:40:27,840 Speaker 1: is what we do to do our business. Use chat GPT. 722 00:40:28,360 --> 00:40:31,640 Speaker 1: You can say, hey, chat GPT when I need to 723 00:40:31,680 --> 00:40:34,560 Speaker 1: place in order for more inventory, here's what I do. 724 00:40:34,960 --> 00:40:37,960 Speaker 1: Write this in a format that somebody who's not familiar 725 00:40:38,040 --> 00:40:42,359 Speaker 1: with our business can understand, and it'll spit out paragraphs 726 00:40:42,640 --> 00:40:44,520 Speaker 1: or however long you tell it to write. If you 727 00:40:44,560 --> 00:40:47,000 Speaker 1: say write this in a million words, it'll spit out 728 00:40:47,320 --> 00:40:50,560 Speaker 1: your processes in a million words. If you say write 729 00:40:50,560 --> 00:40:52,680 Speaker 1: it and distill it in a way a three year 730 00:40:52,680 --> 00:40:54,960 Speaker 1: old can understand, it will spit that out, and so 731 00:40:55,239 --> 00:40:57,880 Speaker 1: it all. I think the skill for the future that 732 00:40:57,920 --> 00:41:01,680 Speaker 1: most people are going to need is how to write 733 00:41:01,760 --> 00:41:05,520 Speaker 1: prompts for artificial intelligence. I think that is probably the 734 00:41:05,560 --> 00:41:09,279 Speaker 1: most underrated skill as we talk about AI, that people 735 00:41:09,320 --> 00:41:10,880 Speaker 1: should be focused on. If you're not going to be 736 00:41:10,880 --> 00:41:14,160 Speaker 1: building AI, which many people won't be, you should be 737 00:41:14,360 --> 00:41:15,840 Speaker 1: and you can still do this even if you're going 738 00:41:15,880 --> 00:41:17,640 Speaker 1: to build it. But I think it's so important for 739 00:41:17,760 --> 00:41:21,640 Speaker 1: us to be very proficient in how to write prompts. 740 00:41:23,000 --> 00:41:25,960 Speaker 1: We talked about this last one before, and it's Canva 741 00:41:26,000 --> 00:41:27,880 Speaker 1: I already talked about it at the top of this episode. 742 00:41:27,920 --> 00:41:29,800 Speaker 1: I want to talk about it one more time because 743 00:41:30,160 --> 00:41:34,239 Speaker 1: so many people believe that if they haven't created the 744 00:41:34,320 --> 00:41:37,600 Speaker 1: content like one hundred percent all the way through, then 745 00:41:37,640 --> 00:41:39,640 Speaker 1: I'm not going to post anything. And you may not 746 00:41:39,680 --> 00:41:42,600 Speaker 1: even think that cognitively. What happens is you just don't 747 00:41:42,640 --> 00:41:45,640 Speaker 1: post anything because you don't have that one dope piece 748 00:41:45,680 --> 00:41:48,400 Speaker 1: of content to go in the news feed. And you 749 00:41:48,480 --> 00:41:52,200 Speaker 1: got to stop. You just don't let perfection be the 750 00:41:52,360 --> 00:41:56,920 Speaker 1: enemy of done. Because while you're stumbling over and stuttering 751 00:41:57,160 --> 00:41:59,480 Speaker 1: on your posts and not posting because you don't have 752 00:41:59,520 --> 00:42:02,360 Speaker 1: it all to gain it, they're over there posting and 753 00:42:02,400 --> 00:42:04,800 Speaker 1: they post it twenty times while you're over here thinking, 754 00:42:05,160 --> 00:42:07,440 Speaker 1: and guess who's going to get the customer, the person 755 00:42:07,440 --> 00:42:11,120 Speaker 1: who's in their face. And so use Canva, use the 756 00:42:11,160 --> 00:42:14,800 Speaker 1: templates that they've already created. They got beautiful templates on Canva, 757 00:42:14,880 --> 00:42:17,320 Speaker 1: and change what you want to change, switch out the images, 758 00:42:17,360 --> 00:42:19,560 Speaker 1: switch out the copy even but you don't have to 759 00:42:19,600 --> 00:42:23,560 Speaker 1: start from zero, so you can start using Canva for free. 760 00:42:24,080 --> 00:42:27,319 Speaker 1: It's free tiers to Canva. But the most important thing 761 00:42:27,320 --> 00:42:29,840 Speaker 1: I'm trying to get you to recognize out of this 762 00:42:30,040 --> 00:42:32,839 Speaker 1: is done is better than perfect when you're trying to 763 00:42:32,840 --> 00:42:35,880 Speaker 1: build a business and spend the time in the places 764 00:42:35,880 --> 00:42:39,920 Speaker 1: that actually matters. So it actually matters to build a 765 00:42:40,040 --> 00:42:43,960 Speaker 1: quality product, It actually matters to build a quality service. 766 00:42:44,360 --> 00:42:46,840 Speaker 1: The proof is always going to shine through. And so 767 00:42:46,920 --> 00:42:50,120 Speaker 1: if you're not the best, the absolute best at creating 768 00:42:50,200 --> 00:42:54,200 Speaker 1: graphics to correspond with telling people that you have quality products, 769 00:42:54,800 --> 00:42:58,239 Speaker 1: use the designs of people who are good at creating 770 00:42:58,400 --> 00:43:02,560 Speaker 1: those assets. That's my story for today. I hope you 771 00:43:02,600 --> 00:43:04,840 Speaker 1: guys got something out of this. If you want more 772 00:43:04,880 --> 00:43:06,719 Speaker 1: of this, just tell me, you know, hit me in 773 00:43:07,200 --> 00:43:09,440 Speaker 1: my DMS. I'm going to post about this episode on 774 00:43:09,480 --> 00:43:13,160 Speaker 1: my Instagram at will Lucas. If you go to go 775 00:43:13,200 --> 00:43:16,360 Speaker 1: to my Instagram and follow, and if once I post, 776 00:43:16,400 --> 00:43:18,440 Speaker 1: if you got something mod this episode, let me know 777 00:43:18,520 --> 00:43:20,760 Speaker 1: you did. Some of you guys a little bit more private. 778 00:43:20,840 --> 00:43:22,520 Speaker 1: You want to hit me in the DM, You're welcome 779 00:43:22,560 --> 00:43:24,759 Speaker 1: to do that. Also, I'm not the biggest DM guy 780 00:43:25,280 --> 00:43:27,799 Speaker 1: on Instagram because I get a lot of dms and 781 00:43:28,239 --> 00:43:30,440 Speaker 1: everybody wants to sell me four x for some reason. 782 00:43:31,120 --> 00:43:33,959 Speaker 1: And so if you got something out this episode, find 783 00:43:34,000 --> 00:43:36,200 Speaker 1: your way to let me know, because I you know 784 00:43:36,360 --> 00:43:38,359 Speaker 1: if you want more of this, I'll keep giving you 785 00:43:38,400 --> 00:43:38,640 Speaker 1: more