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Speaker 1: Now, folks you've heard of Forbes thirty under thirty list, Well,

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Speaker 1: one woman who was once on that prestigious list is

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Speaker 1: in our studio right now. Her products are in your

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Speaker 1: purse right now. They're also in your makeup cabinet right now.

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Speaker 1: They're also all over your social media feed right now.

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Speaker 1: But one place they are not right now in stores.

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Speaker 1: And welcome to this episode of Amy and TJTJ. Holmes

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Speaker 1: here alongside Amy, roboch and Robes. I have been so

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Speaker 1: impressed because I've heard so much about this brand and

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Speaker 1: then I finally wait, it's not in you can't even

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Speaker 1: get it in stores, but it has exploded in popularity.

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Speaker 2: It has, and the woman behind it all has had

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Speaker 2: such an incredible vision because not only this isn't just

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Speaker 2: a business to make money, This isn't a business just

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Speaker 2: to sell makeup. This is I think a lot of

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Speaker 2: people call this genre social entrepreneurship, where you're actually making money,

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Speaker 2: but you're also giving money back. And so I have

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Speaker 2: actually been in awe of this woman and this company

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Speaker 2: for more than a decade now, well around a decade,

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Speaker 2: I guess around ten years. And I had met this

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Speaker 2: woman way back when, right around the time of my

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Speaker 2: cancer journey and was so impressed with her. And then

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Speaker 2: it was so funny. A few years later, my daughters,

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Speaker 2: when they started getting into makeup, started showing me this

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Speaker 2: mascara and showing me this makeup that they loved that

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Speaker 2: they had bought online. And I saw, oh my gosh,

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Speaker 2: it's Thrive Cosmetics, and my friend Carrissa is unbelievably crushing it.

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Speaker 2: And so I started to read up on her and

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Speaker 2: see how far she's come, and I am blown away

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Speaker 2: at the success this Now thirty five.

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Speaker 3: Year olds turn thirty five.

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Speaker 2: The happy belated birthday thirty five year old powerhouse Carrisa

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Speaker 2: Bodner of Thrive Cosmetics is with us here in studio

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Speaker 2: in the Big Apple. Carissa, it's been way too long,

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Speaker 2: so nice to see you again. Congratulations on all your success.

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Speaker 3: Oh, thank you so much. It's truly so surreal to

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Speaker 3: be here with you. The last time we were together,

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Speaker 3: I think we were in Central Park with Florence and

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Speaker 3: the Machine and you were helping to hype me up

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Speaker 3: before my first Good Morning America segment. And you are

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Speaker 3: a true day one. There are day ones and then

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Speaker 3: there are Amy Roeboch day ones. So you have been

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Speaker 3: so supportive of me since I was living on an

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Speaker 3: air mattress on the Upper East Side shipping products out

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Speaker 3: of my apartment. You are so kind, you are so brilliant,

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Speaker 3: and I am just so honored to be with you today.

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Speaker 2: You are very sweet. You can come back anytime, Chris TJ.

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Speaker 3: We're really glad you're here too. Thank you for joining us.

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Speaker 1: Oh no, you say that now, but you're going to

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Speaker 1: need me later. A lot of people. Then here are

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Speaker 1: conversation before we started. Oh yeah, next time, everybody listen

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Speaker 1: to me. Next time she's a guest on this show,

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Speaker 1: she will be praising me for something that I am

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Speaker 1: now going to help her with her personal life? How

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Speaker 1: about that?

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Speaker 3: Forever? And deebted already.

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Speaker 1: Na, but it's when was the birthday by the way,

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Speaker 1: July night, July night? Well, happy belated, But it's good

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Speaker 1: to have been hearing a whole lot about you through

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Speaker 1: well card it's her, her daughter's I got an eleven

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Speaker 1: year old who's now into all this stuff now, so

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Speaker 1: it's you have come highly recommended a lot of folks

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Speaker 1: that I know and care about and.

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Speaker 2: Respect, and Charisa for people who don't know your story,

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Speaker 2: I would because that's what makes this. Like I said,

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Speaker 2: this isn't just a makeup company. This isn't just an

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Speaker 2: incredibly successful business story, which I want to get into

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Speaker 2: because it certainly is, and it's inspiring to so many

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Speaker 2: women out there who are trying to make it on

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Speaker 2: their own, and you are that woman to look up to. However,

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Speaker 2: your story has so much more heart and so much

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Speaker 2: more value that has nothing to do with money that

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Speaker 2: I want to talk about. Because this all started. You

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Speaker 2: had a passion for makeup. You had a passion. You

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Speaker 2: were a makeup artist. You were working for Loreel, the

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Speaker 2: biggest makeup company in.

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Speaker 3: The world, makeup cosmetic chemistry.

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Speaker 2: Baby, exactly. So you you had, you were there, you

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Speaker 2: were in living the dream for what you wanted to do,

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Speaker 2: but you had a personal tragedy that s hered you

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Speaker 2: in a different direction. Can you tell us about Well,

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Speaker 2: it was your best friend, Christy.

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Speaker 3: Yeah, yeah, thank you for the question. When I was

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Speaker 3: working for Loreal, I think to set the stage. You know,

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Speaker 3: I grew up on a farm on a dirt road

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Speaker 3: in a really small town of five thousand people called Stanwood, Washington,

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Speaker 3: and I had never even been to New York. When

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Speaker 3: Lorel purchased the company that I was working for, it

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Speaker 3: was called clare Sonic, Amazing, amazing brand, And all of

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Speaker 3: a sudden, I'm on Fifth Avenue at five seventy five

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Speaker 3: Fifth Avenue working at Loreal in their luxury division. And

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Speaker 3: I didn't even know to dream that big for myself.

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Speaker 3: I was scared to work in downtown Seattle because I

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Speaker 3: didn't know how to drive on a one way street,

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Speaker 3: but it was so I remember being so struck by

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Speaker 3: this amazing opportunity. I was going to Paris for work,

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Speaker 3: and I was twenty one years old, like that, that's crazy, right,

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Speaker 3: and I would. Of course, my friend Christy was dedicating

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Speaker 3: her life to teaching English to orphans in Tanzania and

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Speaker 3: volunteering her time, really dedicating her life to really empowering

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Speaker 3: young girls in education through her education. So we graduated

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Speaker 3: from University of Washington at the same time. And while

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Speaker 3: I was hell bent on climbing the corporate ladder and

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Speaker 3: making the next groundbreaking thing for Loreal, she was living

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Speaker 3: her life with so much purpose, and so I'll never forget.

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Speaker 3: I was actually on a trip for Loreal in Paris

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Speaker 3: when she called me and she was in Chile at

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Speaker 3: the time, and she said, they think I have cancer,

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Speaker 3: And it was just one of those moments where it

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Speaker 3: was so surreal and we're like, oh, you know, maybe

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Speaker 3: they don't know, maybe the doctors aren't that good over there.

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Speaker 3: And and then nine months later she was gone, and

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Speaker 3: in this really amazing way, she truly packed so much

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Speaker 3: thriving into twenty four years of living. Her last day,

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Speaker 3: she was smiling and laughing and so filled with passion.

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Speaker 3: If you read what she wrote. She had this incredible

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Speaker 3: blog and if you read she wrote this piece, it's

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Speaker 3: gut wrenching for me to read, but it's so beautiful

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Speaker 3: about dying successfully and how she had determined that she

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Speaker 3: was going to die successfully, and it was really that

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Speaker 3: she wanted people to She was talking about all of

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Speaker 3: her anger around the fact that I have babies to have,

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Speaker 3: I haven't met the love of my life yet. She

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Speaker 3: had so much living to do, and you know, she

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Speaker 3: really wanted to dedicate her life to service, and she

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Speaker 3: already had. And I remember sitting at her funeral just

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Speaker 3: being so angry and so sad and needing to put

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Speaker 3: that pain into purpose. And it was about a month

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Speaker 3: later I had the idea for what would become Thrive Cosmetics,

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Speaker 3: and and her you know, her parents have been so

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Speaker 3: supportive throughout the journey. I'm still very close with them

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Speaker 3: and her brother who just got married, and it's a

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Speaker 3: it's a really amazing thing to feel like it's been

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Speaker 3: twelve years since she passed over twelve years and in

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Speaker 3: so many ways I know her better. I feel her

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Speaker 3: all around me all the time, just like I feel

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Speaker 3: my grandmother's around me. And I yeah, I just every

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Speaker 3: time I'm you know, I was just in Compton with

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Speaker 3: with kids, and this little girl ran up to me,

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Speaker 3: this four year old, and I'd never met, and she

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Speaker 3: just leapt into my arms. And I could feel Christie

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Speaker 3: because I have so many photos of her doing that

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Speaker 3: over in Tanzania. And so I in a way, through

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Speaker 3: the works of service that we get to do, I

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Speaker 3: have gotten to know my friend so much better. And

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Speaker 3: that's the story of Christy.

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Speaker 2: It's beautiful and tell us so the whole concept of

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Speaker 2: Thrive Cosmetics. Because you took a business and a passion

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Speaker 2: you had of climbing that corporate ladder and turned it

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Speaker 2: into business and philanthropy. What is the mission or the

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Speaker 2: business model basically, how does it work Thrive Cosmetics.

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Speaker 3: Yes, So from the very beginning, every time somebody purchases,

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Speaker 3: we donate. Since I started the business, we have expanded

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Speaker 3: to eight causes. We give in all fifty states. We

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Speaker 3: give around the world, And as someone from a small town,

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Speaker 3: it's really important to me that we're giving in those

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Speaker 3: pockets where there isn't as much support, you know, New

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Speaker 3: York and LA. There's a lot to do, right, There's

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Speaker 3: a lot of service that we can do. And as

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Speaker 3: somebody who's from a small town, I know that those

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Speaker 3: are often and when we talk about flyover states, that's

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Speaker 3: basically where I grew up. And so I want to

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Speaker 3: be reaching into those pockets, and so does our community.

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Speaker 3: And so the cause has grown so much bigger than

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Speaker 3: I ever dreamed possible. We've done donated over one hundred

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Speaker 3: and fifty million dollars in both funds and products. The

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Speaker 3: causes have exploded. When I met you, we were giving

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Speaker 3: exclusively to the cancer community. Because of our community, we've

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Speaker 3: added on domestic abuse, homelessness, veterans, under resourced youth, racial

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Speaker 3: and social justice education. We have scholarship funds all around

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Speaker 3: the world. I mean, it's just it's remarkable what a

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Speaker 3: community can do, and I just feel so blessed to

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Speaker 3: be a part. I'm a small part of this larger

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Speaker 3: collective which is Thrive Cosmetics and now bigger than beauty skincare.

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Speaker 2: Wow.

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Speaker 1: You know what in your experience people you run into,

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Speaker 1: how many are actually aware of how this company started?

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Speaker 1: People use the products and don't actually know the backstory

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Speaker 1: or the fact not just because you're honoring your your friend,

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Speaker 1: but also that the products and the ideas behind them

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Speaker 1: were meant for people who were dealing with cancer.

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Speaker 3: Yeah, you know, I don't know how many people know

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Speaker 3: because I have been so busy building business and I'm

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Speaker 3: okay with that. I think that, you know, Thrive Cosmetics

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Speaker 3: is really about this collective cause it's it's never been

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Speaker 3: about one person. And so for me when i'm I mean,

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Speaker 3: our customers are my muse. They help me develop products.

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Speaker 3: I can sit on a Saturday and have face time

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Speaker 3: that hundreds of customers are constantly texting me. Of course,

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Speaker 3: we have an amazing customer service team that services them,

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Speaker 3: but they have my personal phone number and we will

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Speaker 3: talk about what lipsticks should we be making next? And

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Speaker 3: you know what, what can we do to improve the

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Speaker 3: products that we've already created, because we're never finished. Like

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Speaker 3: the lipstick that I have on right now is our

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Speaker 3: second Matt lipstick. Because what excites me as a science

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Speaker 3: nerd is the fact that innovation is always evolving and

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Speaker 3: science is always getting better, whether it's medicine or makeup.

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Speaker 3: And I get to do the makeup and skincare part,

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Speaker 3: and I get to help fund the science through the

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Speaker 3: makeup that I do. Like we have STEM programs that

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Speaker 3: we are a part of. We work with Girls, which

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Speaker 3: is last year actually we donated we partnered with Disney

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Speaker 3: Marvel and we donated one hundred percent of profits from

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Speaker 3: a collection that we created with them. I'm not sure

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Speaker 3: how many people really know, but the people who should

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Speaker 3: know feel it, and they know, and I think that

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Speaker 3: that's what matters to me. I am much more interested

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Speaker 3: in Shirley Rain's on skid Row or traveling to Las

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Speaker 3: Vegas with her and working in the projects there with

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Speaker 3: her and shining a spotlight on her and the work

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Speaker 3: that she's doing. It's incredible what well one woman can do.

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Speaker 3: And Shirley Rains always reminds me of that her vision

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Speaker 3: is truly remarkable. She started an organization called Beauty to

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Speaker 3: the Streets and if you haven't heard of it before,

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Speaker 3: I mean, she's my inspiration.

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Speaker 1: I wonder how it works, does it even? Does it

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Speaker 1: matter to folks? Right? People love obviously love the makeup,

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Speaker 1: don't know what the backstory is. But would somebody be

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Speaker 1: more prone to try the makeup if they know the backstory?

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Speaker 1: Or does the makeup just speak for itself? And Okay,

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Speaker 1: I can feel good about my purchase now, But I

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Speaker 1: wonder how I'm always interested in that dynamic because if

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Speaker 1: you just make a good product, that's all that matters.

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Speaker 1: Nobody's gonna buy it just because they're gonna go to

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Speaker 1: buy a bad product, just because it's going to help

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Speaker 1: somebody right now.

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Speaker 3: Yeah, they want to give a charity, they'll give to charity. Right.

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Speaker 3: This is just a vehicle I've always sid Thrive Cosmetics

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Speaker 3: is a mission and movement that anyone can join. And

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Speaker 3: they don't even have to buy our products. They can

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Speaker 3: just nominate a charity for us to give too. I mean,

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Speaker 3: we've donated to six hundred charities, and that's only possible

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Speaker 3: over six hundred. Actually, it's only possible because our customers

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Speaker 3: are constantly nominating different nonprofits for us to work with,

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Speaker 3: and I I mean, some of these nonprofits we work

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Speaker 3: with don't even have a website, and we always do

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Speaker 3: our due diligence to make sure that it's legitimate. But

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Speaker 3: to have customers who are so integrated into what we

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Speaker 3: do is truly such a blessing. And I know what

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Speaker 3: it's like. I mean, when I met Amy, I had

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Speaker 3: no customers for the first three years. I'm like, I

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Speaker 3: to me, what I get to do now and to

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Speaker 3: be sitting here with you today is It'll never be

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Speaker 3: lost on me how fortunate I am and how lucky

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Speaker 3: this life is that I get to live. I didn't

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Speaker 3: have customers for three years. I worked a full time

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Speaker 3: job to fund it. Like I said, I was living

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Speaker 3: on an air mattress in the Upper East Side, flying

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Speaker 3: out here to try and get the brand off the ground,

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Speaker 3: hustling the streets of New York. For some reason, Good

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Speaker 3: Morning America took a chance on me, and that was amazing.

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Speaker 3: And people have been so gracious with this journey. And

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Speaker 3: I've eaten a lot of glass. I've eaten so much

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Speaker 3: glass that it tastes like a slushy and I kind

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Speaker 3: of love that. I kind of love it because the

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Speaker 3: pain is what propels us forward.

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Speaker 2: I mean hearing where you were and even when I

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Speaker 2: met you, I had no idea that you were like

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Speaker 2: this was your big break. I mean I think sometimes

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Speaker 2: it gets lost on us as journalists with people coming

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Speaker 2: through and to hear you come back now about ten

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Speaker 2: years later and say, I was so nervous. I was

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Speaker 2: living on an air mattress. I had no customers. That's

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Speaker 2: so remarkable. How do you go from having no customers,

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Speaker 2: not having a celebrity endorsement or some sort of a

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Speaker 2: name that could put you in the spotlight. How do

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Speaker 2: you go from not having customers to having the unbelievable

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Speaker 2: brand that you have now. I mean people just think

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Speaker 2: it's overnight or it came quickly. I mean, how do

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Speaker 2: you get through those dark, tough days where you don't

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Speaker 2: believe in yourself? I'm sure in moments, yeah.

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Speaker 3: I mean that is a layered, a layered question, and

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Speaker 3: I love that so much, and I want to come

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Speaker 3: back to that moment that you really helped me have

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Speaker 3: my big break. Amy. Last night, I took my parents

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Speaker 3: to the US Open and the last time they were

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Speaker 3: in New York. We were it was June fifth, twenty fifteen,

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Speaker 3: and you helped me be on air that day, and

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Speaker 3: you helped me feel really confident. And the last time

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Speaker 3: they were there, we were staying in the Intercon Nettle

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Speaker 3: Hotel for one hundred and ninety nine dollars a night,

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Speaker 3: which is expensive, and there were five of us crammed

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Speaker 3: into a room. My family flew out, and I remember

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Speaker 3: thinking that I've made it, and I'm I'm gonna make it.

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Speaker 3: And by the way, I didn't make it then that

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Speaker 3: wasn't what did it, but it helped it. It was

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Speaker 3: a signal that I was moving in the right direction.

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Speaker 3: And so for for me, you know, I the greatest

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Speaker 3: blessing that I had was that I donated a thousand

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Speaker 3: pairs of lashes and Infinity Waterproof flash adhesive before I

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Speaker 3: ever launched the business. Before I we launched it in

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Speaker 3: New York Fashion Week because somebody told me that would

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Speaker 3: be a great idea. Like I'm not a fashion person,

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Speaker 3: I am not. I just want to I'm a nerd,

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Speaker 3: Like I'm like a science nerd. That's I. I want

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Speaker 3: to make amazing products that are truly game changing, and

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Speaker 3: so I knew that I could make something amazing, but

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Speaker 3: I didn't know how to promote it. I didn't know

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Speaker 3: how to launch it. And it's really the community that

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Speaker 3: has built it. Like I said, I didn't have customers

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Speaker 3: for three years, so I had to fund it. But

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Speaker 3: the community are the people that we donated products to.

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Speaker 3: I don't know if you've heard Nali Augustin's story through

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Speaker 3: the work that you've done on the more Philanthropics that

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Speaker 3: she's a breast cancer survivor truly incredible person. Or Stephanie Sabah,

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Speaker 3: those are some of the first people that we donated

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Speaker 3: our products to. Maggie Kurdica another she's a metastatic breast

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Speaker 3: cancer thriver and she's bald ballerina on Instagram. Those are

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Speaker 3: the people that helped keep me going. They would tell

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Speaker 3: me that the brand needed to exist when I couldn't

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Speaker 3: believe in it for myself. I remember telling the entrepreneur

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Speaker 3: that I was working for at the time that I

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Speaker 3: was making seventy thousand dollars, which was the most I'd

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Speaker 3: ever made in my life, and I told him, like,

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Speaker 3: I don't know if this is going to work. I'll

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Speaker 3: give you one hundred and ten percent during the day

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Speaker 3: and I'm going to do Thrive as my side thing,

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Speaker 3: And there were a lot of moments where I didn't

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Speaker 3: think it was going to work. In fact, after Good

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Speaker 3: Morning America, I think we did a thousand dollars in sales,

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Speaker 3: and I thought like, oh, this isn't enough. That's a lot,

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Speaker 3: but that's not enough. You know, there were many days

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Speaker 3: we would have zero sales, and how did that feel?

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Speaker 3: Really challenging. Those were some of the darkest moments of

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Speaker 3: my life because I was getting told no by all

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Speaker 3: the retailers. I was out in New York by myself,

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Speaker 3: living on an air mattress, very unsuccessfully, trying to raise money,

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Speaker 3: couldn't raise money. I was twenty four years old, Amy,

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Speaker 3: I mean I was twenty five. I was twenty six,

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Speaker 3: and I one of the blessings is ignorance was bliss

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Speaker 3: for me. I didn't know that it was crazy that

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Speaker 3: I was walking into Vogue magazine saying I did Anna

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Speaker 3: Wintour's makeup one time. Here's some lab samples. You should

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Speaker 3: write about me, Like, I didn't know that that was crazy,

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Speaker 3: and I don't think it's crazy. I think it's cool,

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Speaker 3: and I think it's confident, but it wasn't. In fact,

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Speaker 3: part of my challenge over the last few years is

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Speaker 3: through the success, I actually started to get imposter syndrome

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Speaker 3: in a way that I didn't have before. I thought

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Speaker 3: I needed to be this CEO, this cookie cutter CEO.

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Speaker 3: That was never why the company was successful. And I

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Speaker 3: am the first to admit that I'm a work in progress.

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Speaker 3: But now I can say I'm a work in progress

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Speaker 3: and a masterpiece at the same time because I've been

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Speaker 3: through it and I know I'm still going to go

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Speaker 3: through it. But to answer your question of what kept

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Speaker 3: me going, it was always the people that it was

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Speaker 3: the knowledge of the world that said you need to exist.

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Speaker 1: Wow, what did those retailers site to you? You said,

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Speaker 1: you took it into a bunch of folks and say hey,

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Speaker 1: I want you to You said nobody would listen to

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Speaker 1: you wouldn't return. The folks you did hear back from that,

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Speaker 1: told you know what were the reasons they were giving

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Speaker 1: you for? No, this isn't going to work for us.

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Speaker 3: They asked me if I had an adult in the room. Well,

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Speaker 3: they asked me, Yeah, I was, like I thought, last

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Speaker 3: time I checked, I thought, when you're eighteen year an

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Speaker 3: adult twenty one, I can drink, so why can't I

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Speaker 3: have a business at twenty four? So I always had

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Speaker 3: a little chip on my shoulder, but.

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Speaker 1: It was a lot of it. They just wanted to

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Speaker 1: ignore you because you were so young.

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Speaker 3: Yeah, yeah, definitely, And so I started saying to myself,

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Speaker 3: You're never too young, You're never too old to be

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Speaker 3: who you always wanted to be. That was like how

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Speaker 3: it'd hype myself up. I had a playlist, and I

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Speaker 3: was always like, I can do this, I can do this,

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Speaker 3: and so for me, oh yeah, I'm playlists. That's a

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Speaker 3: whole nother podcast. But we I mean, I would I

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Speaker 3: would fly to all the retailers and I would sit

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Speaker 3: outside waiting for a meeting. I would land in San

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Speaker 3: Francisco or Chicago, and the meeting that I had with

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Speaker 3: the buyer would get canceled as I was landing, and

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Speaker 3: I'm like, hey, y'all, I actually like wiped out my

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Speaker 3: airline miles to be able to even come here. I mean,

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Speaker 3: I remember I was pitching to I got accepted. I

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Speaker 3: was trying to raise money, and I flew out to

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Speaker 3: New York. I was in Seattle at the time, and I.

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Speaker 3: This was a couple of years into it, and I

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Speaker 3: had I was so prepared for my pitch, and I

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Speaker 3: was like, this is my big break. I'm going to

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Speaker 3: have money. I can hire a pr agency. All the

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Speaker 3: things that the retailers have told me that I need

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Speaker 3: to do, I am going to be able to do now.

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Speaker 3: And it was a women's focused fund, and I remember

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Speaker 3: being in this gorgeous conference room just down the street

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Speaker 3: from here in New York, and I pitched to them

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Speaker 3: and they were all like and away. They were so excited,

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Speaker 3: and they came I remember waiting outside kind of shark

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Speaker 3: tank style. Well, no, it was damage sharksanks, so never mind,

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Speaker 3: never mind the but I was waiting in the lobby

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Speaker 3: and they came out and they said, oh my gosh,

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Speaker 3: we loved your pitch. And I was ready for them

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Speaker 3: to say that they were going to write me the check,

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Speaker 3: and they said, but we have some really bad news.

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Speaker 3: We only invest if you've done a million dollars in revenue.

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Speaker 3: And I was like heartbreak crushed because I had barely

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Speaker 3: any revenue at the time, and and so that was

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Speaker 3: that was really challenging. So there was a lot of

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Speaker 3: those moments that were really crushing, and I'm really grateful

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Speaker 3: for them because It's never lost on me how lucky

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Speaker 3: I am. I know, I know, I know. I breathe

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Speaker 3: rarefied air and I will not ever squander this. When

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Speaker 3: the business finally took off, we went from zero dollars

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Speaker 3: to thirty million dollars in a year.

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Speaker 2: WHOA what do you attribute that to?

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Speaker 3: In our community? One hundred percent? On our community one

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Speaker 3: hundred And when I say community, I say customers, and

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Speaker 3: I also mean the people that we've donated products too.

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Speaker 3: They made our Infinity Waterproof liliner er Go absolutely viral

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Speaker 3: at the end of twenty sixteen, and I will never

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Speaker 3: forget it. And it was that relentless drive that I

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Speaker 3: had to build something because I was so driven by

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Speaker 3: my purpose. In fact, I was. I actually had our

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Speaker 3: first ever giving event in an organization called Strength United

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Speaker 3: and Van Nuys. I wasn't from California, so I called

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Speaker 3: it Van Nui's like I didn't even know.

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Speaker 2: We believe me, as broadcasters, we have mispronounced almost every

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Speaker 2: city in America at one point in our careers.

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Speaker 3: Yes, and I will never forget being there and being so.

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Speaker 3: It was right after the election which was a challenging

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Speaker 3: election for a lot of people in the world. And

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Speaker 3: I was sitting there and these women I was teaching

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Speaker 3: makeup to that didn't even speak the same language as me,

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Speaker 3: and I was basically sitting in a room that looked

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Speaker 3: like a jail because they're the abusers will come back.

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Speaker 3: You know, we're not a and allowed to talk about

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Speaker 3: when we are at strength united because a lot of

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Speaker 3: this is something that I didn't know that a lot

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Speaker 3: of domestic violence shelters are truly a place of refuge

432
00:22:10,160 --> 00:22:12,640
Speaker 3: that need to be off the grid. In fact, one

433
00:22:12,640 --> 00:22:14,800
Speaker 3: in Boston that we work with, Kasamyrna, is one of

434
00:22:14,840 --> 00:22:17,000
Speaker 3: the few that's very loud and proud about their address.

435
00:22:17,520 --> 00:22:21,040
Speaker 3: So to bring it back to twenty sixteen. In November

436
00:22:21,080 --> 00:22:24,440
Speaker 3: of twenty sixteen, I remember this woman who did not

437
00:22:24,520 --> 00:22:27,760
Speaker 3: speak English but was so engaged in the makeup masterclass

438
00:22:27,800 --> 00:22:30,280
Speaker 3: that I was teaching. She came up to me and

439
00:22:30,359 --> 00:22:33,320
Speaker 3: she said, God bless you for what you do. And

440
00:22:33,400 --> 00:22:35,240
Speaker 3: I had that moment where I just like I had

441
00:22:35,240 --> 00:22:37,080
Speaker 3: to catch my breath. I remember going into the bathroom.

442
00:22:37,119 --> 00:22:38,479
Speaker 3: I had to catch my breath because I had been

443
00:22:38,520 --> 00:22:42,159
Speaker 3: hearing all these really profound stories and watching makeup truly

444
00:22:42,200 --> 00:22:45,520
Speaker 3: transform these women from looking at their feet and not

445
00:22:45,600 --> 00:22:48,920
Speaker 3: making eye contact with everyone to laughing and taking selfies,

446
00:22:48,960 --> 00:22:52,080
Speaker 3: exchanging phone numbers. And that is what Bigger Than Beauty

447
00:22:52,119 --> 00:22:54,240
Speaker 3: is all about to me, the reason why we named

448
00:22:54,280 --> 00:22:58,960
Speaker 3: it Bigger than Beauty Skincare. Yes, clinically proven dermatologists endorseed

449
00:22:59,160 --> 00:23:02,119
Speaker 3: Elizabeth colem doctor Elizabeth Coleman indors you know what I mean,

450
00:23:02,160 --> 00:23:04,840
Speaker 3: Like bigger than Beauty skincare. It's an incredible line of

451
00:23:04,880 --> 00:23:09,000
Speaker 3: clinically proven skincare. But to me, Bigger than Beauty is

452
00:23:09,080 --> 00:23:12,800
Speaker 3: really rooted in the mission. And that giving event lit

453
00:23:12,840 --> 00:23:14,840
Speaker 3: a fire in me. I got so mad because I

454
00:23:14,840 --> 00:23:17,040
Speaker 3: had been told no by so many retailers, and I

455
00:23:17,080 --> 00:23:18,840
Speaker 3: was like, am I allowed to curse?

456
00:23:19,359 --> 00:23:19,560
Speaker 1: Yes?

457
00:23:20,320 --> 00:23:24,280
Speaker 3: I said, fuck it, I'm building this motherfucker. And I

458
00:23:25,400 --> 00:23:28,239
Speaker 3: just kept making ads. And I remember I made an

459
00:23:28,240 --> 00:23:31,600
Speaker 3: ad that went live before I took off at Lax

460
00:23:31,920 --> 00:23:34,560
Speaker 3: and that was the ad that made us go from

461
00:23:34,680 --> 00:23:38,159
Speaker 3: zero to thirty million, and we've been growing ever since

462
00:23:38,320 --> 00:23:41,520
Speaker 3: and it's just been the greatest ride of my life.

463
00:23:41,560 --> 00:23:43,720
Speaker 3: I didn't sleep for pretty much all of twenty seventeen.

464
00:23:43,720 --> 00:23:46,520
Speaker 3: I got really unhealthy, like really unhealthy, Like I couldn't

465
00:23:46,520 --> 00:23:48,520
Speaker 3: even do a push up at the end of twenty seventeen.

466
00:23:50,119 --> 00:23:52,399
Speaker 1: You were ripen and running in building. You weren't. You

467
00:23:52,440 --> 00:23:54,040
Speaker 1: were focused on the business, not your sale. You were

468
00:23:54,040 --> 00:23:54,640
Speaker 1: in bad health.

469
00:23:54,880 --> 00:23:57,040
Speaker 3: Yeah, could you say I was in bad health? And

470
00:23:57,720 --> 00:23:59,640
Speaker 3: I wouldn't trade it. I wouldn't trade it at all

471
00:23:59,680 --> 00:24:01,840
Speaker 3: because it was a part of my path. And now

472
00:24:01,840 --> 00:24:03,800
Speaker 3: I can have a lot of empathy for people who

473
00:24:04,240 --> 00:24:07,720
Speaker 3: get that moment where I remember listening to Nicki Minaj's

474
00:24:07,720 --> 00:24:09,760
Speaker 3: Moment for Life, which was a song that I had

475
00:24:09,760 --> 00:24:15,679
Speaker 3: listened to many times, and it hit different for the

476
00:24:15,680 --> 00:24:17,639
Speaker 3: first time in my life because I actually understood what

477
00:24:17,640 --> 00:24:20,320
Speaker 3: she was saying then, like I want this moment for life.

478
00:24:20,359 --> 00:24:23,359
Speaker 3: I want this feeling for life. I haven't slept. I

479
00:24:23,480 --> 00:24:27,359
Speaker 3: might die because I'm not taking care of myself. But

480
00:24:27,400 --> 00:24:31,600
Speaker 3: I will never complain about printing a customer label at

481
00:24:31,640 --> 00:24:35,200
Speaker 3: two AM from my apartment because I am breathing rarefied

482
00:24:35,240 --> 00:24:38,360
Speaker 3: air and I will never squander this moment. And that's

483
00:24:38,400 --> 00:24:39,720
Speaker 3: been how it fell ever since.

484
00:24:40,520 --> 00:24:43,480
Speaker 2: Wow, I mean, that is so powerful, and to hear you,

485
00:24:43,920 --> 00:24:46,640
Speaker 2: it's funny talk about makeup that way, because I think

486
00:24:46,640 --> 00:24:48,880
Speaker 2: a lot of people think of it as a superficial industry.

487
00:24:49,920 --> 00:24:52,080
Speaker 2: It's funny. TJ's been struggling a little bit because his

488
00:24:52,119 --> 00:24:54,639
Speaker 2: eleven year old is now starting to want to use

489
00:24:54,680 --> 00:24:57,840
Speaker 2: skincare products and have a little highlighter on her face,

490
00:24:57,880 --> 00:25:03,520
Speaker 2: and he's thinking, what's happening? You know, what's bad, what's right,

491
00:25:03,560 --> 00:25:06,960
Speaker 2: what's wrong, all of that. But I loved hearing you

492
00:25:07,040 --> 00:25:10,159
Speaker 2: talk about what makeup can do for women. And I

493
00:25:10,160 --> 00:25:11,800
Speaker 2: don't think a lot of people think about it in

494
00:25:11,840 --> 00:25:14,840
Speaker 2: that way. It's not just about looking a certain way,

495
00:25:14,880 --> 00:25:16,240
Speaker 2: it's about feeling a certain way.

496
00:25:16,640 --> 00:25:20,200
Speaker 3: Absolutely absolutely, And I mean, how does makeup make you feel?

497
00:25:20,320 --> 00:25:20,520
Speaker 1: Oh?

498
00:25:20,800 --> 00:25:23,680
Speaker 2: TJ knows I love makeup, and you know what having

499
00:25:23,760 --> 00:25:27,400
Speaker 2: gone through, having gone through chemo, and I know that's

500
00:25:27,400 --> 00:25:31,080
Speaker 2: where your mission started. I mean, for people who don't know,

501
00:25:30,880 --> 00:25:33,919
Speaker 2: you talked about it, you referenced it. But the eyelash,

502
00:25:34,440 --> 00:25:37,520
Speaker 2: the false eyelashes, and the lash glue that work on

503
00:25:38,320 --> 00:25:41,240
Speaker 2: women who are going through chemo who don't have lashes.

504
00:25:41,280 --> 00:25:43,320
Speaker 2: I mean I barely had lashes. Probably when I saw

505
00:25:43,400 --> 00:25:46,640
Speaker 2: you they were starting to grow back. But it's one

506
00:25:46,680 --> 00:25:52,040
Speaker 2: thing to feel sick. It's one thing to even be

507
00:25:52,240 --> 00:25:55,160
Speaker 2: in a situation where you may be being physically abused,

508
00:25:55,200 --> 00:25:57,720
Speaker 2: but if you can not look sick, if you can

509
00:25:57,800 --> 00:26:00,199
Speaker 2: feel like something other than being a patient or something

510
00:26:00,280 --> 00:26:02,600
Speaker 2: other than being a victim, if you can feel like

511
00:26:02,640 --> 00:26:04,399
Speaker 2: a woman, if you can feel your own power and

512
00:26:04,440 --> 00:26:08,040
Speaker 2: your own strength, it's transformative. It's not even really about

513
00:26:08,040 --> 00:26:10,520
Speaker 2: the makeup. It's about what it does to make you

514
00:26:10,560 --> 00:26:14,159
Speaker 2: feel like you're something other than the worst version of

515
00:26:14,160 --> 00:26:18,040
Speaker 2: whatever you're going through. And so I get that, and

516
00:26:18,080 --> 00:26:20,520
Speaker 2: I hadn't thought about it though. The way you just

517
00:26:20,560 --> 00:26:22,879
Speaker 2: said that was really beautiful, because I think sometimes we

518
00:26:22,960 --> 00:26:26,800
Speaker 2: tend to just make it seem like something superficial, but

519
00:26:27,080 --> 00:26:30,120
Speaker 2: it is deeper than that. And I appreciate and applaud

520
00:26:30,359 --> 00:26:32,199
Speaker 2: what you've done for women because it's kind of the

521
00:26:32,240 --> 00:26:34,160
Speaker 2: I know people the look good, feel good, but there's

522
00:26:34,320 --> 00:26:36,760
Speaker 2: truth to that, And especially I know when you're going

523
00:26:36,800 --> 00:26:40,399
Speaker 2: through an illness where you feel sick and you just

524
00:26:40,400 --> 00:26:43,320
Speaker 2: don't want to be pitied. Yeah, And I think sometimes

525
00:26:43,320 --> 00:26:45,720
Speaker 2: when you can have these products that I mean, you

526
00:26:45,800 --> 00:26:47,920
Speaker 2: even said this, I read this that doctors will tell

527
00:26:47,920 --> 00:26:51,000
Speaker 2: women not to wear makeup, to leave your skin alone.

528
00:26:51,000 --> 00:26:55,800
Speaker 2: You're going through enough, but we need to feel like women.

529
00:26:55,880 --> 00:26:58,000
Speaker 2: We need to feel like something other than a patient.

530
00:26:58,119 --> 00:27:00,600
Speaker 2: So thank you for all you've done, and that all

531
00:27:00,640 --> 00:27:02,959
Speaker 2: built in the first place is such a beautiful part

532
00:27:03,000 --> 00:27:05,520
Speaker 2: of your story. And TJ said, do people know My

533
00:27:05,640 --> 00:27:09,639
Speaker 2: daughters had no idea about your story or about the

534
00:27:09,680 --> 00:27:12,200
Speaker 2: fact that when they bought that mascara that they so love,

535
00:27:12,560 --> 00:27:16,080
Speaker 2: that some of the proceeds of their hard earned money

536
00:27:16,880 --> 00:27:20,040
Speaker 2: waitressing and babysitting was actually going to help other women.

537
00:27:20,320 --> 00:27:23,600
Speaker 2: That's so cool and hopefully more people. I'm sure a

538
00:27:23,600 --> 00:27:26,920
Speaker 2: lot of people already know the foundation of your business,

539
00:27:26,920 --> 00:27:28,439
Speaker 2: but I think there are a lot of people who

540
00:27:28,440 --> 00:27:30,720
Speaker 2: don't even know because they just like the product because

541
00:27:30,720 --> 00:27:31,359
Speaker 2: it's that good.

542
00:27:32,040 --> 00:27:35,880
Speaker 3: Thank you, thank you. Wow, I am I'm so moved

543
00:27:35,920 --> 00:27:40,160
Speaker 3: by what you shared and it's so true what you said,

544
00:27:40,480 --> 00:27:45,359
Speaker 3: and I just yeah, I'm a little speechless, honestly because

545
00:27:45,520 --> 00:27:50,040
Speaker 3: it is beauty is so powerful. I have seen what

546
00:27:50,119 --> 00:27:52,359
Speaker 3: I have on my eyes right now? Is this. We

547
00:27:52,520 --> 00:27:54,639
Speaker 3: name all our products after inspiring people. We really need

548
00:27:54,680 --> 00:27:57,960
Speaker 3: an amy. I'm just out there. What should your product be?

549
00:27:58,640 --> 00:28:03,080
Speaker 3: I'll surprise you, Okay, the inspo is always viral marriage proposal.

550
00:28:03,280 --> 00:28:05,800
Speaker 3: I'm actually doing one on Broadway. She doesn't know it yet.

551
00:28:06,640 --> 00:28:11,359
Speaker 3: This upcoming weekend viral marriage proposal. So I will do

552
00:28:11,440 --> 00:28:14,879
Speaker 3: a viral marriage proposal when you have your product. But

553
00:28:15,000 --> 00:28:17,120
Speaker 3: I do need to know what products, Like, what's your

554
00:28:17,240 --> 00:28:18,119
Speaker 3: dream makeup product?

555
00:28:18,640 --> 00:28:22,640
Speaker 2: Well, let's just see anything that makes me not look

556
00:28:22,640 --> 00:28:25,919
Speaker 2: fifty one. No. I love lipstick. I don't go anywhere

557
00:28:25,960 --> 00:28:28,240
Speaker 2: without it, lip gloss, lipstick. And I love your mass

558
00:28:28,280 --> 00:28:31,120
Speaker 2: Carrol already that's amazing. But yeah, lipstick is my thing.

559
00:28:31,160 --> 00:28:33,119
Speaker 2: He knows. I walk around, I don't even go on

560
00:28:33,160 --> 00:28:35,080
Speaker 2: my runs without some sort of lip product.

561
00:28:35,240 --> 00:28:38,719
Speaker 3: Okay, I'm obsessed. Okay, okay, okay, So are we like

562
00:28:38,800 --> 00:28:41,400
Speaker 3: more of like what level of opacity are we talking about?

563
00:28:41,480 --> 00:28:43,280
Speaker 3: Do you want more of a sheer lip bomb? Or

564
00:28:43,320 --> 00:28:45,200
Speaker 3: are we more of a lipstick?

565
00:28:45,400 --> 00:28:45,560
Speaker 1: Oh?

566
00:28:45,600 --> 00:28:50,160
Speaker 2: I like lip balm is great. I love a natural look. Yeah, okay, yeah.

567
00:28:50,000 --> 00:28:53,120
Speaker 3: Okay, all right, Okay, I've taken my notes. I've taken

568
00:28:53,160 --> 00:28:54,640
Speaker 3: my notes, and I'm gonna I'm gonna get a few

569
00:28:54,640 --> 00:28:57,080
Speaker 3: people's phone numbers here so that we can actually I

570
00:28:57,080 --> 00:28:59,080
Speaker 3: already got I already got I already got your phone numbers,

571
00:28:59,080 --> 00:29:02,280
Speaker 3: so we can. So so okay, okay, oh well I

572
00:29:03,120 --> 00:29:05,040
Speaker 3: will surprise you and that's cool.

573
00:29:05,320 --> 00:29:08,280
Speaker 2: So wait, what's a viral marriage proposal? I don't know

574
00:29:08,280 --> 00:29:09,120
Speaker 2: what you were referencing.

575
00:29:09,200 --> 00:29:13,320
Speaker 3: So if anyone out there needs help proposing, I'm your girl. Like,

576
00:29:13,400 --> 00:29:18,000
Speaker 3: I am so good at marriage proposals. I It's one

577
00:29:18,000 --> 00:29:22,760
Speaker 3: of my superpowers because I love learning about people. I

578
00:29:22,800 --> 00:29:25,640
Speaker 3: love people, and I'm a romantic, Like I am such

579
00:29:25,680 --> 00:29:29,800
Speaker 3: a romantic that I'm like playlisting the whole thing. I'm

580
00:29:29,920 --> 00:29:32,440
Speaker 3: storyboarding it. It's but that is what we do. So

581
00:29:32,480 --> 00:29:35,880
Speaker 3: we've named products after over two hundred women at this point,

582
00:29:36,240 --> 00:29:38,239
Speaker 3: and every time we're doing it. So like Maggie, who

583
00:29:38,240 --> 00:29:41,080
Speaker 3: I've bald ballerina, who I was telling you about. ABC

584
00:29:41,320 --> 00:29:44,320
Speaker 3: was kind enough to help me surprise her on People's List.

585
00:29:44,320 --> 00:29:46,680
Speaker 3: Do you all remember that show? Yeah, People's List. It

586
00:29:46,720 --> 00:29:50,760
Speaker 3: was like a summer show and we I don't know

587
00:29:50,840 --> 00:29:52,239
Speaker 3: you you all would know better than me, but it

588
00:29:52,280 --> 00:29:56,840
Speaker 3: was it's like People Magazine plus. Yeah, People Magazine plus anyway,

589
00:29:57,280 --> 00:29:59,520
Speaker 3: so that was a good sales day and it actually

590
00:29:59,520 --> 00:30:03,840
Speaker 3: aired on my That was really cool. But Maggie was

591
00:30:03,880 --> 00:30:06,120
Speaker 3: a triple or is a triple threat color stick shade

592
00:30:06,160 --> 00:30:10,440
Speaker 3: that we have and ABC helped create this moment where

593
00:30:10,480 --> 00:30:12,520
Speaker 3: she was my model. She lives in Maryland and she

594
00:30:12,560 --> 00:30:14,920
Speaker 3: came up to New York and she was the ruse

595
00:30:15,120 --> 00:30:18,720
Speaker 3: was she was my model on air and then we

596
00:30:18,760 --> 00:30:22,080
Speaker 3: surprised her as a part of the segment. So that's

597
00:30:22,120 --> 00:30:24,560
Speaker 3: like it needs to be that level. So we've surprised

598
00:30:24,560 --> 00:30:26,800
Speaker 3: people at New York Fashion Week, We've surprised people in

599
00:30:26,840 --> 00:30:30,360
Speaker 3: their homes. We've surprised people. We've had faux photo shoots

600
00:30:30,400 --> 00:30:32,480
Speaker 3: where they think that they're having an engagement shoot and

601
00:30:32,480 --> 00:30:34,440
Speaker 3: then we show up with the product like it's like

602
00:30:34,480 --> 00:30:38,040
Speaker 3: a whole thing, and it's it's like, I have these

603
00:30:38,160 --> 00:30:40,280
Speaker 3: visions in my head. And so if anyone needs help

604
00:30:40,320 --> 00:30:45,640
Speaker 3: with marriage proposals, I am your girl. And so TJ

605
00:30:45,760 --> 00:30:48,280
Speaker 3: called me. I'm just saying, I'm just kidding. I'm not

606
00:30:48,280 --> 00:30:50,440
Speaker 3: putting pressure on it, but the pressure is there.

607
00:30:51,160 --> 00:30:56,280
Speaker 1: Can I can? I Can she be the bride and

608
00:30:56,640 --> 00:30:57,480
Speaker 1: have the product?

609
00:30:57,800 --> 00:30:57,960
Speaker 2: Right?

610
00:30:58,080 --> 00:30:58,280
Speaker 1: Is that?

611
00:30:58,360 --> 00:30:58,600
Speaker 2: Yeah?

612
00:30:58,720 --> 00:31:00,640
Speaker 1: I'm talking. So she's going to get opposed to in

613
00:31:00,680 --> 00:31:03,040
Speaker 1: a surprise and as a part of it as well,

614
00:31:03,160 --> 00:31:03,760
Speaker 1: she is going.

615
00:31:03,600 --> 00:31:05,560
Speaker 3: To be taking it to a whole other level. About

616
00:31:05,600 --> 00:31:08,000
Speaker 3: the new product, yeah yeah, yeah, yeah yeah.

617
00:31:07,800 --> 00:31:09,160
Speaker 1: And what are you what's the product going to be

618
00:31:09,520 --> 00:31:12,480
Speaker 1: going to be? What? Lip bam No, no, No, that's big.

619
00:31:12,920 --> 00:31:13,160
Speaker 2: Yeah.

620
00:31:13,280 --> 00:31:14,920
Speaker 1: If you can make a lip bomb that she can

621
00:31:14,960 --> 00:31:17,320
Speaker 1: only put on once a day only has to be great,

622
00:31:17,480 --> 00:31:18,480
Speaker 1: it be really great.

623
00:31:18,600 --> 00:31:22,200
Speaker 3: I have one. It's called Sheer Strength lip tint. So

624
00:31:22,280 --> 00:31:25,040
Speaker 3: we've al know that the vision is there. Now she

625
00:31:25,040 --> 00:31:27,240
Speaker 3: she casts the vision. Now we just have to execute.

626
00:31:27,920 --> 00:31:31,440
Speaker 3: The dream is free. The hustle is sold separately, So

627
00:31:32,160 --> 00:31:33,440
Speaker 3: now we're gonna hustle.

628
00:31:33,600 --> 00:31:36,320
Speaker 2: Okay, don't you all have some other business too? I mean,

629
00:31:36,360 --> 00:31:41,280
Speaker 2: we just heard that Chris is a romantic. I don't know.

630
00:31:41,520 --> 00:31:46,120
Speaker 2: We were having a little conversation before the podcast.

631
00:31:46,200 --> 00:31:49,160
Speaker 3: Not my Place TJ's Dating Services.

632
00:31:49,240 --> 00:32:02,400
Speaker 2: Yes, Chris, seriously, you have been married, obviously to this business.

633
00:32:02,520 --> 00:32:04,280
Speaker 3: Yeah, married to the game baby exactly.

634
00:32:04,320 --> 00:32:06,640
Speaker 2: And that makes sense. You have to put all of

635
00:32:06,680 --> 00:32:09,880
Speaker 2: your focus and passion into that to build something like

636
00:32:09,920 --> 00:32:13,680
Speaker 2: you have. Yeah, but obviously you know there's more to life,

637
00:32:13,680 --> 00:32:15,760
Speaker 2: So I mean, this has been a sacrifice for you.

638
00:32:15,800 --> 00:32:20,520
Speaker 2: But are you ready to actually have personal goals outside

639
00:32:20,520 --> 00:32:22,120
Speaker 2: of your professional goals? And how hard is that for

640
00:32:22,160 --> 00:32:23,920
Speaker 2: you to say? Okay, maybe that. Do you have to

641
00:32:23,920 --> 00:32:26,160
Speaker 2: take a step back, do you have to readjust your life?

642
00:32:26,240 --> 00:32:28,520
Speaker 2: Do you have to prioritize I mean This is something

643
00:32:28,520 --> 00:32:31,720
Speaker 2: that a lot of women face when they've put everything

644
00:32:31,720 --> 00:32:34,600
Speaker 2: into their career and then they think, wait, I want

645
00:32:34,640 --> 00:32:35,080
Speaker 2: more than that.

646
00:32:35,480 --> 00:32:39,720
Speaker 3: Yeah, it's such a great question. And I in so

647
00:32:39,800 --> 00:32:44,000
Speaker 3: many ways, I am thirty five, but I'm also twenty

648
00:32:44,040 --> 00:32:45,880
Speaker 3: one and eighty five at the same time, I am

649
00:32:45,920 --> 00:32:48,520
Speaker 3: an old soul and I also love to have fun.

650
00:32:48,840 --> 00:32:51,719
Speaker 3: And I froze eggs when I was twenty eight, and

651
00:32:51,760 --> 00:32:54,160
Speaker 3: that was my insurance policy for myself. And also I

652
00:32:54,200 --> 00:32:56,600
Speaker 3: would I mean every time I'm with our foster youth

653
00:32:56,640 --> 00:32:58,959
Speaker 3: that we work with, Like I'm about to do Disney

654
00:32:59,040 --> 00:33:03,320
Speaker 3: Days at at Disneyland, where we reunite foster kids, foster

655
00:33:03,360 --> 00:33:05,520
Speaker 3: siblings that have been separated, maybe one lives in Chicago

656
00:33:05,560 --> 00:33:07,560
Speaker 3: and one lives in California. We reunite them at the

657
00:33:07,560 --> 00:33:10,120
Speaker 3: happiest place on earth. And top ten memories of my

658
00:33:10,160 --> 00:33:12,600
Speaker 3: life is Disney Days. Like I will do that every

659
00:33:12,680 --> 00:33:15,040
Speaker 3: I mean, you guys should come. And the thing is

660
00:33:15,040 --> 00:33:18,360
Speaker 3: is like we aren't serving anybody. They're serving us. They're

661
00:33:18,360 --> 00:33:21,280
Speaker 3: healing the inner child in me that needs the healing,

662
00:33:21,800 --> 00:33:25,640
Speaker 3: and these kids heal me. And these are amazing children.

663
00:33:25,680 --> 00:33:29,000
Speaker 3: And so they're there, I'm like I could wind up

664
00:33:29,040 --> 00:33:33,080
Speaker 3: with three after one event, and I also recognize that

665
00:33:33,080 --> 00:33:36,080
Speaker 3: that's a huge responsibility. So I would want to be

666
00:33:36,080 --> 00:33:38,960
Speaker 3: in a position where, I mean, the great news is

667
00:33:39,560 --> 00:33:42,960
Speaker 3: I have the greatest privilege of working with such brilliant people.

668
00:33:43,640 --> 00:33:45,760
Speaker 3: When I started the business, I couldn't afford employees. We

669
00:33:45,840 --> 00:33:49,840
Speaker 3: now have over seventy employees in LA that help run

670
00:33:49,880 --> 00:33:52,680
Speaker 3: the business every single day, and so I'm one small

671
00:33:52,720 --> 00:33:55,880
Speaker 3: piece of that collective that's really driving the business forward

672
00:33:55,920 --> 00:33:59,240
Speaker 3: into the future. We've got an amazing leadership team that

673
00:33:59,320 --> 00:34:01,800
Speaker 3: again I didn't have. I didn't have for many years,

674
00:34:02,360 --> 00:34:06,480
Speaker 3: and so I do feel like in this next few years,

675
00:34:06,520 --> 00:34:09,080
Speaker 3: I'm going to be in a place where if I

676
00:34:09,160 --> 00:34:11,359
Speaker 3: want to have children, I can. I don't know if

677
00:34:11,360 --> 00:34:14,000
Speaker 3: I do. I'm Auntie to all of my all of

678
00:34:14,000 --> 00:34:16,360
Speaker 3: my friends have kids, and I'm the I mean shout

679
00:34:16,360 --> 00:34:19,480
Speaker 3: out to Tula, and I mean all of I mean

680
00:34:19,640 --> 00:34:23,120
Speaker 3: all of them, Tula, Lenny. I think about Babe, my

681
00:34:23,160 --> 00:34:26,440
Speaker 3: friend Jamie's daughter, her son Simon, like I just I

682
00:34:26,520 --> 00:34:29,160
Speaker 3: love children so much, and so I could see that.

683
00:34:29,280 --> 00:34:33,880
Speaker 3: But I'm also not married to that idea. So I

684
00:34:33,880 --> 00:34:35,920
Speaker 3: don't know how this came about children. I've got two

685
00:34:35,960 --> 00:34:36,800
Speaker 3: amazing dogs.

686
00:34:36,920 --> 00:34:39,680
Speaker 2: Well no, and I was asking you about are you

687
00:34:39,800 --> 00:34:42,239
Speaker 2: able now at this point to start focusing on your

688
00:34:42,280 --> 00:34:42,960
Speaker 2: personal life?

689
00:34:43,080 --> 00:34:46,719
Speaker 3: Yes. Two years ago I realized I had no friends.

690
00:34:47,320 --> 00:34:50,279
Speaker 3: And I had a lot of deal friends, but I

691
00:34:50,320 --> 00:34:52,880
Speaker 3: didn't have a lot of real friends. I have an

692
00:34:52,880 --> 00:34:56,520
Speaker 3: amazing community of people who I get to serve with

693
00:34:56,719 --> 00:34:58,879
Speaker 3: Drive Cosmetics and Bigger than Beauty Skincare, But I had

694
00:34:58,920 --> 00:35:01,240
Speaker 3: no friends, and I had so many people who wanted

695
00:35:01,280 --> 00:35:04,640
Speaker 3: to be my friend. And as somebody who grew up

696
00:35:05,560 --> 00:35:09,080
Speaker 3: you know, pretty humble beginnings again on a dirt road

697
00:35:09,280 --> 00:35:11,800
Speaker 3: in a very small town. The fact that I even

698
00:35:12,280 --> 00:35:15,200
Speaker 3: don't live in that town anymore is pretty miraculous. Like

699
00:35:15,239 --> 00:35:18,320
Speaker 3: I still go back to our our fair every year,

700
00:35:18,400 --> 00:35:22,880
Speaker 3: and like everybody's still there, and I love that. I

701
00:35:22,880 --> 00:35:25,000
Speaker 3: will always be a small town girl at heart. I

702
00:35:25,040 --> 00:35:28,120
Speaker 3: say small towns. What do I say? Small town soul

703
00:35:29,280 --> 00:35:30,960
Speaker 3: in big city brain? Like I can't. I need to

704
00:35:31,000 --> 00:35:32,759
Speaker 3: be in that, I need to be in the big city.

705
00:35:32,800 --> 00:35:35,520
Speaker 3: But I but I have that soul to me, small

706
00:35:35,520 --> 00:35:38,520
Speaker 3: town sooul and I but I realized I had no friends,

707
00:35:38,560 --> 00:35:40,680
Speaker 3: and my greatest anytime I get asked what my my

708
00:35:40,760 --> 00:35:43,960
Speaker 3: leadership advice is, I say, have friends, because I was

709
00:35:44,000 --> 00:35:46,160
Speaker 3: looking for love in all the wrong places. I was

710
00:35:46,320 --> 00:35:48,520
Speaker 3: because I didn't have friends, because I didn't have community.

711
00:35:48,560 --> 00:35:54,160
Speaker 3: I was seeking that from internal validation from like external

712
00:35:54,200 --> 00:35:57,799
Speaker 3: validation from internal team members, and that made me a

713
00:35:58,320 --> 00:36:01,600
Speaker 3: really bad manager and a really bad lie. And now

714
00:36:01,640 --> 00:36:04,440
Speaker 3: that I have this validation of these friends who I

715
00:36:04,480 --> 00:36:07,520
Speaker 3: can go for walks with, or I take dance lessons with,

716
00:36:07,719 --> 00:36:11,080
Speaker 3: or piano lessons or just go have fun and do

717
00:36:11,239 --> 00:36:14,200
Speaker 3: nothing like that to me has been one of the

718
00:36:14,360 --> 00:36:17,480
Speaker 3: greatest joys of my life in the last two years

719
00:36:17,560 --> 00:36:21,200
Speaker 3: is having the most beautiful friendships that don't care what

720
00:36:21,239 --> 00:36:23,120
Speaker 3: the numbers are. They don't care if I messed up

721
00:36:23,120 --> 00:36:24,879
Speaker 3: at work. They don't care if I close the big deal.

722
00:36:24,920 --> 00:36:27,080
Speaker 3: They don't care if I messed up a product like

723
00:36:27,120 --> 00:36:29,600
Speaker 3: they you know, we could we the company could go away,

724
00:36:29,600 --> 00:36:32,520
Speaker 3: and they don't care. Those are real friends, not deal friends.

725
00:36:32,840 --> 00:36:36,920
Speaker 2: Yeah, it's funny. Like I always say, it's it's when

726
00:36:36,960 --> 00:36:39,200
Speaker 2: the chips are down, sometimes people circle around you. But

727
00:36:39,239 --> 00:36:40,839
Speaker 2: when the chips are up, when you find those people

728
00:36:40,840 --> 00:36:44,640
Speaker 2: who love you and aren't comparing or or judging or

729
00:36:44,960 --> 00:36:48,719
Speaker 2: you know, that's I think oftentimes you learn who the

730
00:36:48,760 --> 00:36:51,279
Speaker 2: real people are in your life when you're down and

731
00:36:51,360 --> 00:36:54,080
Speaker 2: when you're up, like you learn lessons both times. What

732
00:36:54,160 --> 00:36:57,399
Speaker 2: would you say looking back now, I know so many

733
00:36:57,440 --> 00:37:00,839
Speaker 2: people are out there and even teach, you know, either

734
00:37:00,880 --> 00:37:05,239
Speaker 2: building their lives or rebuilding their lives or rethinking their careers.

735
00:37:05,719 --> 00:37:09,360
Speaker 2: What is your best advice to people who are starting

736
00:37:09,400 --> 00:37:10,560
Speaker 2: out or starting over?

737
00:37:11,280 --> 00:37:14,440
Speaker 3: Stay in the game. Stay in the game because the

738
00:37:14,560 --> 00:37:18,320
Speaker 3: joy truly is in the journey, and if you don't

739
00:37:18,400 --> 00:37:21,560
Speaker 3: stay in the game, just like a muscle, all that

740
00:37:21,680 --> 00:37:24,000
Speaker 3: joy that you have is going to atrophy. And so

741
00:37:24,200 --> 00:37:27,600
Speaker 3: to me, really staying in the game, whether it's business,

742
00:37:27,640 --> 00:37:31,799
Speaker 3: whether it's in a relationship, whether it's anything that you're

743
00:37:31,840 --> 00:37:35,399
Speaker 3: doing in life, if you don't show up every single day,

744
00:37:35,480 --> 00:37:37,640
Speaker 3: you're going to lose it. And I think that that

745
00:37:37,840 --> 00:37:40,279
Speaker 3: is something that can make you anxious or it can

746
00:37:40,360 --> 00:37:42,920
Speaker 3: inspire you. And I choose to let that inspire me

747
00:37:43,200 --> 00:37:46,000
Speaker 3: because I wouldn't be who I am if I didn't

748
00:37:46,040 --> 00:37:46,640
Speaker 3: stay in the game.

749
00:37:48,440 --> 00:37:54,440
Speaker 1: The game is for me, it looks oversaturated. And what

750
00:37:54,480 --> 00:37:55,840
Speaker 1: I mean by that is I walk into Sophar and

751
00:37:55,880 --> 00:37:57,160
Speaker 1: I'm like, what the hell is going on? And the

752
00:37:57,160 --> 00:37:59,439
Speaker 1: reason I'm walking in Sephara so much because my eleven

753
00:37:59,520 --> 00:38:01,800
Speaker 1: year old daughter is just absolutely.

754
00:38:01,280 --> 00:38:04,280
Speaker 3: What's your name, Sabine, Sabine, Okay, I'm going to meet Sabine.

755
00:38:04,320 --> 00:38:05,600
Speaker 3: You're going to meet, so we're going to hang out.

756
00:38:05,640 --> 00:38:07,560
Speaker 1: Well, I don't know, because I'm trying to get her

757
00:38:07,640 --> 00:38:10,080
Speaker 1: away from makeup and maybe that's a mistake. I have

758
00:38:10,120 --> 00:38:13,280
Speaker 1: a few questions just here about this the skincare line, yes,

759
00:38:13,719 --> 00:38:17,440
Speaker 1: but I have questions, a few questions just about the industry.

760
00:38:17,600 --> 00:38:21,200
Speaker 1: Please please give folks a recommendation. I know sometimes makeup

761
00:38:21,239 --> 00:38:23,960
Speaker 1: is one thing and then skincare and beauty care are

762
00:38:24,080 --> 00:38:26,400
Speaker 1: kind of different things, all in the same industry. But

763
00:38:26,440 --> 00:38:29,160
Speaker 1: what is your recommendation? What do you think about? Because

764
00:38:29,200 --> 00:38:33,000
Speaker 1: I see a child getting hooked and thinking this is

765
00:38:33,040 --> 00:38:37,040
Speaker 1: what I need now at eleven to be beautiful. I

766
00:38:37,080 --> 00:38:39,200
Speaker 1: heard a twenty one year old the other day talking

767
00:38:39,200 --> 00:38:42,719
Speaker 1: about needing to go get botox or something because look

768
00:38:42,760 --> 00:38:44,840
Speaker 1: at that wrinkle right there, and she was just squeezing

769
00:38:44,920 --> 00:38:47,799
Speaker 1: her just trying to show me a wrinkle that wasn't there.

770
00:38:48,239 --> 00:38:51,239
Speaker 1: Just what is your thought about how what is the

771
00:38:51,320 --> 00:38:54,799
Speaker 1: right age? Is any age okay if their parents are

772
00:38:54,840 --> 00:38:56,920
Speaker 1: guiding them, what do you think about so many of

773
00:38:56,920 --> 00:38:58,879
Speaker 1: our young folks now in the game.

774
00:38:59,600 --> 00:39:02,239
Speaker 3: You know, I want to come back to that what

775
00:39:02,280 --> 00:39:06,000
Speaker 3: you just said around people looking for wrinkles, people feeling

776
00:39:06,040 --> 00:39:09,160
Speaker 3: like they need to do something or be something that

777
00:39:09,200 --> 00:39:13,400
Speaker 3: they're not. And I think the greatest gift that Sabin

778
00:39:13,560 --> 00:39:16,400
Speaker 3: has is you, as her father, telling her that she's

779
00:39:16,600 --> 00:39:19,520
Speaker 3: amazing and perfect just the way that she is. And

780
00:39:19,760 --> 00:39:22,319
Speaker 3: I can't tell you how meaningful that is to hear

781
00:39:22,360 --> 00:39:25,279
Speaker 3: that from a father, so she can be a work

782
00:39:25,320 --> 00:39:28,560
Speaker 3: in progress and masterpiece at the same time. And you're

783
00:39:28,600 --> 00:39:31,560
Speaker 3: showing her that by what you're doing every single day.

784
00:39:31,640 --> 00:39:35,560
Speaker 3: Look at what you're building. It's incredible. And to me,

785
00:39:35,880 --> 00:39:38,239
Speaker 3: you know, society is going to be society. We can't

786
00:39:38,280 --> 00:39:42,160
Speaker 3: control what the new TikTok filter is that makes you

787
00:39:42,239 --> 00:39:44,879
Speaker 3: look like you've got three heads, and you know, then

788
00:39:44,920 --> 00:39:48,960
Speaker 3: that becomes the sexy thing to do. But for me,

789
00:39:49,560 --> 00:39:52,680
Speaker 3: beauty has definitely been a way to hide in securities.

790
00:39:52,920 --> 00:39:54,680
Speaker 3: I had jacked up teeth, and so I was always

791
00:39:55,000 --> 00:39:57,360
Speaker 3: like before I had braces and so I mean, I

792
00:39:57,400 --> 00:40:01,360
Speaker 3: was always trying to enhance those eyes. And the idea

793
00:40:01,360 --> 00:40:03,799
Speaker 3: of like enhancing my lips actually came later. I didn't

794
00:40:03,800 --> 00:40:07,160
Speaker 3: even know. I actually I've never done anything to my lips.

795
00:40:07,160 --> 00:40:08,560
Speaker 3: But when I moved to LA for the first time,

796
00:40:08,560 --> 00:40:10,839
Speaker 3: people started saying, like, I've never done filler, And I'm

797
00:40:11,160 --> 00:40:14,240
Speaker 3: not like anti filler. I'm not judging that, I just haven't.

798
00:40:14,360 --> 00:40:17,080
Speaker 3: And so I remember when I moved to LA, you know,

799
00:40:17,160 --> 00:40:19,160
Speaker 3: in certain areas of LA, a lot of people got

800
00:40:19,160 --> 00:40:22,600
Speaker 3: the same face. Yes, yeah, And I think that that

801
00:40:23,360 --> 00:40:26,000
Speaker 3: is that is a that can be a part of

802
00:40:26,000 --> 00:40:29,560
Speaker 3: self expression, and I think it also can be a

803
00:40:29,640 --> 00:40:31,920
Speaker 3: lack of self love. And I think makeup is the

804
00:40:31,920 --> 00:40:36,200
Speaker 3: same way you if you love yourself, like I would

805
00:40:36,239 --> 00:40:40,240
Speaker 3: have showed up without makeup and been totally comfortable being

806
00:40:40,280 --> 00:40:40,520
Speaker 3: with you.

807
00:40:40,560 --> 00:40:40,840
Speaker 4: Guys.

808
00:40:41,320 --> 00:40:43,719
Speaker 3: I want to come correct because I'm here to talk

809
00:40:43,760 --> 00:40:46,600
Speaker 3: about makeup and skincare and I want to be respectful,

810
00:40:47,080 --> 00:40:49,840
Speaker 3: but I would be here in my yoga pants with

811
00:40:49,880 --> 00:40:54,880
Speaker 3: you and be very, very comfortable because I love myself

812
00:40:55,320 --> 00:40:58,000
Speaker 3: and I couldn't always say that, you know. And so

813
00:40:58,239 --> 00:41:02,040
Speaker 3: I think that for you with your daughter, just reminding

814
00:41:02,080 --> 00:41:06,040
Speaker 3: her that no matter how successful her grades might be bad,

815
00:41:06,120 --> 00:41:11,239
Speaker 3: sometime she's still lovable, she's still worthy, And that's what

816
00:41:11,719 --> 00:41:15,160
Speaker 3: I think is the ultimate solve for anybody in life.

817
00:41:15,160 --> 00:41:17,600
Speaker 3: But yes, the beauty industry is incredibly saturated. It can

818
00:41:17,640 --> 00:41:23,520
Speaker 3: be incredibly alienating to people, make people feel bad about themselves,

819
00:41:24,200 --> 00:41:26,160
Speaker 3: and I never want to do that, but I'm sure

820
00:41:26,160 --> 00:41:28,759
Speaker 3: we've missed the mark. You know, we're not perfect, and

821
00:41:28,840 --> 00:41:32,040
Speaker 3: so for me, it's really beauty is a form of

822
00:41:32,280 --> 00:41:36,680
Speaker 3: self expression and empowerment. You know the brilliant eyebrightener eyeshadow

823
00:41:36,680 --> 00:41:39,680
Speaker 3: stick that I have on today, it's called Peeley and

824
00:41:39,719 --> 00:41:42,640
Speaker 3: it's named after the executive director of Women Helping Women Maui,

825
00:41:43,239 --> 00:41:47,839
Speaker 3: and she herself is a domestic violent survivor. And when

826
00:41:47,880 --> 00:41:50,600
Speaker 3: she again I didn't know this, but a lot of

827
00:41:50,640 --> 00:41:52,920
Speaker 3: times when people are being abused, their abuser tells them

828
00:41:52,960 --> 00:41:56,360
Speaker 3: they can't wear makeup. I had no idea. I was

829
00:41:56,400 --> 00:41:59,640
Speaker 3: actually out serving with her in Maui and she started

830
00:41:59,680 --> 00:42:03,440
Speaker 3: crying and she shared with me this very personal story

831
00:42:03,600 --> 00:42:07,960
Speaker 3: about how makeup was this sense of reclaiming her power.

832
00:42:08,560 --> 00:42:11,120
Speaker 3: And so if you see Peelee now, and if you

833
00:42:11,160 --> 00:42:12,680
Speaker 3: see what's on my eyes, I got a smokey eye

834
00:42:12,760 --> 00:42:14,799
Speaker 3: on right now, Like this is not a this is

835
00:42:14,920 --> 00:42:17,799
Speaker 3: not for those listening. I got a smoky eye on.

836
00:42:18,239 --> 00:42:21,920
Speaker 3: And the reason why is because Peelee does that for

837
00:42:22,200 --> 00:42:25,560
Speaker 3: a place of power and empowerment. And so I think

838
00:42:25,600 --> 00:42:28,640
Speaker 3: beauty can be empowerment if we actually have a lipstick

839
00:42:28,680 --> 00:42:33,040
Speaker 3: called empower mat because that I am wearing. Uh, this

840
00:42:33,160 --> 00:42:34,919
Speaker 3: is not a plug for that. I'm just thinking about

841
00:42:34,960 --> 00:42:37,560
Speaker 3: that stream of consciousness. Okay, get back on track. But no,

842
00:42:37,800 --> 00:42:41,440
Speaker 3: it is truly a source of expression and creativity for

843
00:42:41,520 --> 00:42:43,480
Speaker 3: so many people. And I think you're doing all the

844
00:42:43,520 --> 00:42:43,919
Speaker 3: right things.

845
00:42:52,760 --> 00:42:57,240
Speaker 1: Robes, you know this. It's difficult to just you're eleven,

846
00:42:57,400 --> 00:42:59,359
Speaker 1: you don't need and blush, you don't need a smoky eye,

847
00:42:59,400 --> 00:43:01,799
Speaker 1: Go take that off that. It's hard to just I

848
00:43:01,920 --> 00:43:04,000
Speaker 1: just that's what I want to say, but I.

849
00:43:03,960 --> 00:43:05,080
Speaker 3: Have to do. They bother you.

850
00:43:05,520 --> 00:43:09,040
Speaker 1: It just seems like there's an like why so early,

851
00:43:09,080 --> 00:43:12,279
Speaker 1: And what I'm noticing is almost an addiction, like a

852
00:43:12,400 --> 00:43:14,239
Speaker 1: need for it, Like I have to go through this

853
00:43:14,280 --> 00:43:16,920
Speaker 1: beauty regiment I have. We're going to get those little

854
00:43:17,239 --> 00:43:21,560
Speaker 1: pimple sticker things like it's a it's not it's.

855
00:43:21,400 --> 00:43:23,200
Speaker 3: Just starting a makeup company. You just don't even know.

856
00:43:24,360 --> 00:43:26,959
Speaker 1: That's how they we'll look back at this and say

857
00:43:27,000 --> 00:43:29,600
Speaker 1: I was all wrong. But it's just an automatic thing

858
00:43:29,640 --> 00:43:32,920
Speaker 1: to where that's you're too young for that, you don't

859
00:43:33,000 --> 00:43:36,080
Speaker 1: need that, and that's where my mind goes. But to

860
00:43:36,120 --> 00:43:38,920
Speaker 1: your point, you have to be careful and just empower

861
00:43:39,000 --> 00:43:41,319
Speaker 1: You're beautiful. You don't and I don't know how to

862
00:43:41,360 --> 00:43:44,279
Speaker 1: support it without also being the parent and saying you

863
00:43:44,320 --> 00:43:44,799
Speaker 1: can't do that.

864
00:43:44,880 --> 00:43:47,480
Speaker 2: You've done a good job. I think you like it

865
00:43:47,520 --> 00:43:49,640
Speaker 2: was I thought it was sweet. She didn't have a

866
00:43:49,680 --> 00:43:52,200
Speaker 2: smoky eye by the way, she just had she just did.

867
00:43:52,400 --> 00:43:53,879
Speaker 3: Like and He's like, she didn't.

868
00:43:53,960 --> 00:43:56,040
Speaker 2: She didn't even have those gara on. Honestly, she just

869
00:43:56,080 --> 00:43:59,760
Speaker 2: had like a highlighter around her face, a little highlighter

870
00:43:59,760 --> 00:44:02,600
Speaker 2: on her eyes, and a little a little lip color.

871
00:44:02,719 --> 00:44:05,799
Speaker 2: And it was you know, she grew up a lot

872
00:44:05,840 --> 00:44:10,080
Speaker 2: in a year, but she a day it seemed like, Yeah,

873
00:44:11,000 --> 00:44:12,799
Speaker 2: you just take it for yourself.

874
00:44:12,840 --> 00:44:14,960
Speaker 3: That's hard. That's your baby girl.

875
00:44:15,200 --> 00:44:17,759
Speaker 1: Yeah, so have to see her like that through me.

876
00:44:17,920 --> 00:44:19,759
Speaker 1: And I was trying to be support But I'm just

877
00:44:19,760 --> 00:44:22,239
Speaker 1: curious some money in the industry, what you think is

878
00:44:22,280 --> 00:44:24,840
Speaker 1: a good age to start talking to young girls, to

879
00:44:25,000 --> 00:44:28,319
Speaker 1: start allowing a little experimentation or do you let's let

880
00:44:28,320 --> 00:44:29,719
Speaker 1: them go figure it out on their own.

881
00:44:30,120 --> 00:44:32,640
Speaker 3: I mean, I gotta tell you, we have I've been

882
00:44:32,880 --> 00:44:38,920
Speaker 3: in different hospitals, right I mean children's hospital. We are

883
00:44:39,160 --> 00:44:43,120
Speaker 3: playing dress up with five year olds I worked where

884
00:44:43,160 --> 00:44:46,000
Speaker 3: we have worked with Make a Wish. And I will

885
00:44:46,040 --> 00:44:49,600
Speaker 3: never forget this young girl, Taylor. She we we actually

886
00:44:49,600 --> 00:44:51,759
Speaker 3: wound up beaming a lip gloss after her that she

887
00:44:51,840 --> 00:44:54,799
Speaker 3: helped me formulate on the you know we were we

888
00:44:54,800 --> 00:44:56,799
Speaker 3: were there and that was a part of it. And

889
00:44:57,120 --> 00:45:00,640
Speaker 3: shout out to Ellen K. Have you met Ellen K? Incredible?

890
00:45:00,640 --> 00:45:00,920
Speaker 2: I have not.

891
00:45:01,280 --> 00:45:05,400
Speaker 3: She's a part of my heart. She's incredible. Anyway, this

892
00:45:05,520 --> 00:45:08,640
Speaker 3: was over a decade ago met Taylor. She is now

893
00:45:08,680 --> 00:45:11,279
Speaker 3: in high school. And but back, I mean she was

894
00:45:11,320 --> 00:45:13,400
Speaker 3: probably eight years old when I met her, and she

895
00:45:13,560 --> 00:45:17,040
Speaker 3: was going through cancer and makeup was this sense of

896
00:45:17,160 --> 00:45:19,480
Speaker 3: play for her, and it was really dress up. So

897
00:45:19,640 --> 00:45:21,520
Speaker 3: again I think it's and I say this with no

898
00:45:21,600 --> 00:45:23,719
Speaker 3: authority because I have all the awareness that I am

899
00:45:23,719 --> 00:45:25,920
Speaker 3: not a parent, so I will not I will not

900
00:45:25,960 --> 00:45:28,120
Speaker 3: even pretend like I know how hard it is to

901
00:45:28,160 --> 00:45:31,799
Speaker 3: see your baby girl wanting to put highlighter on. What

902
00:45:31,880 --> 00:45:34,520
Speaker 3: I will say, though, is that I've seen children light

903
00:45:34,600 --> 00:45:37,440
Speaker 3: up because they are playing with something that's really fun

904
00:45:37,520 --> 00:45:41,200
Speaker 3: for them. And and I hear you though on the obsession,

905
00:45:41,360 --> 00:45:43,640
Speaker 3: and that that is a really challenging thing I think

906
00:45:43,680 --> 00:45:48,440
Speaker 3: with social media and and they're always being shown what

907
00:45:49,040 --> 00:45:53,520
Speaker 3: they're not and it's so accessible. Like we've always had

908
00:45:53,520 --> 00:45:57,759
Speaker 3: the magazines that are overly photoshopped and the unrealistic beauty standards,

909
00:45:58,080 --> 00:46:00,759
Speaker 3: no doubt, but I think social media really takes it

910
00:46:00,800 --> 00:46:03,759
Speaker 3: to another level. And so I think again, just coming

911
00:46:03,800 --> 00:46:06,080
Speaker 3: back to like, I don't know if there's an age,

912
00:46:06,120 --> 00:46:08,040
Speaker 3: because I think the Internet kind of dictates what the

913
00:46:08,080 --> 00:46:10,440
Speaker 3: age is. And I don't know about you, but have

914
00:46:10,480 --> 00:46:11,560
Speaker 3: you ever been told not to do.

915
00:46:11,480 --> 00:46:13,239
Speaker 1: Something you immediately want to do it?

916
00:46:13,480 --> 00:46:16,240
Speaker 3: Yeah? I mean I kind of joked that I started

917
00:46:16,239 --> 00:46:18,080
Speaker 3: a makeup company because my parents wouldn't let me shave

918
00:46:18,120 --> 00:46:19,840
Speaker 3: my legs when I was a kid, and they wouldn't

919
00:46:19,920 --> 00:46:21,920
Speaker 3: let me put makeup on two when I was eleven.

920
00:46:22,000 --> 00:46:23,799
Speaker 3: I'm just saying, she is going to be running my

921
00:46:23,840 --> 00:46:26,760
Speaker 3: company at some point, and I'm very excited about that.

922
00:46:27,400 --> 00:46:32,439
Speaker 1: So come on over, so keep telling her no, got it.

923
00:46:32,440 --> 00:46:35,080
Speaker 2: It's funny though, like I had very strict parents too

924
00:46:35,080 --> 00:46:37,319
Speaker 2: with makeup. I had to be thirteen before I could

925
00:46:37,320 --> 00:46:39,959
Speaker 2: even put it. So what did I do? Took babysitting money,

926
00:46:40,040 --> 00:46:42,120
Speaker 2: went to the drug store on the bus, to school,

927
00:46:42,200 --> 00:46:44,319
Speaker 2: was throwing it on, was wiping it off before I

928
00:46:44,320 --> 00:46:47,000
Speaker 2: got home. And if there's a will, there's a way, right,

929
00:46:47,239 --> 00:46:50,080
Speaker 2: and yes, to be told no means I'll figure it out.

930
00:46:50,160 --> 00:46:52,279
Speaker 3: I mean, look at how successful you guys are, Like

931
00:46:52,360 --> 00:46:53,440
Speaker 3: how many people told you no?

932
00:46:54,239 --> 00:46:58,279
Speaker 2: They still tell Yeah, we are getting a lot of notes.

933
00:46:58,360 --> 00:47:01,160
Speaker 2: And you know that's that interesting.

934
00:47:00,880 --> 00:47:03,520
Speaker 3: Because people would look at you and they would say

935
00:47:03,760 --> 00:47:08,879
Speaker 3: iconic journalists, amazing, amazing journalists, like I mean, you guys

936
00:47:08,880 --> 00:47:14,319
Speaker 3: are amazing national broadcast. Like we're sitting in iHeartRadio in

937
00:47:14,440 --> 00:47:17,360
Speaker 3: New York City right now, and so many people would

938
00:47:17,480 --> 00:47:21,000
Speaker 3: kill to be in your shoes right now. And yet

939
00:47:21,760 --> 00:47:23,640
Speaker 3: the world is going to keep testing you, and they're

940
00:47:23,640 --> 00:47:25,719
Speaker 3: going to keep telling you that you're not good enough,

941
00:47:26,040 --> 00:47:28,719
Speaker 3: and especially in your industry, it's like they're always it's

942
00:47:28,760 --> 00:47:31,920
Speaker 3: it's almost like this gross like, oh, you know, let's

943
00:47:32,000 --> 00:47:34,319
Speaker 3: keep them on their toes. And again, I say this

944
00:47:34,360 --> 00:47:36,200
Speaker 3: with no authority. I've never been in your job, but

945
00:47:36,200 --> 00:47:37,360
Speaker 3: I've observed.

946
00:47:36,880 --> 00:47:41,920
Speaker 4: It, and I just feel like you both are so

947
00:47:42,920 --> 00:47:48,120
Speaker 4: great at what you do and such good people that

948
00:47:49,280 --> 00:47:51,200
Speaker 4: anybody who tells you that you can't do it is

949
00:47:51,480 --> 00:47:57,520
Speaker 4: hopefully just allowing you to redirect to become the even

950
00:47:57,560 --> 00:47:58,920
Speaker 4: bigger stars that you already are.

951
00:47:59,400 --> 00:48:01,640
Speaker 2: I love them that you have. When people were telling you, no,

952
00:48:02,160 --> 00:48:03,719
Speaker 2: it sounds like something I would say.

953
00:48:03,520 --> 00:48:05,000
Speaker 3: So your hereators being motivators.

954
00:48:05,400 --> 00:48:07,480
Speaker 2: Well that, but you had some expletives in the one.

955
00:48:07,520 --> 00:48:09,520
Speaker 3: You just oh yeah, yeah, yeah, I know, I know,

956
00:48:09,600 --> 00:48:13,720
Speaker 3: I know. Shout out to my church in Stanwood. I'm sorry,

957
00:48:14,920 --> 00:48:18,480
Speaker 3: I uh no, I definitely have gotten outreach about my

958
00:48:18,920 --> 00:48:20,399
Speaker 3: uh no. I mean I grew up in the church,

959
00:48:20,400 --> 00:48:22,640
Speaker 3: which was such an amazing way to grow up. Twice

960
00:48:22,640 --> 00:48:24,000
Speaker 3: a week I was in the church.

961
00:48:24,360 --> 00:48:27,040
Speaker 2: We were in the same boat. Yes, tell me, tell

962
00:48:27,080 --> 00:48:28,960
Speaker 2: me Catholic you were up.

963
00:48:29,400 --> 00:48:32,720
Speaker 1: I went to the Church of Christ growing up. Sunday

964
00:48:32,840 --> 00:48:34,800
Speaker 1: Sunday night and then Wednesday night, and we did Wednesdays

965
00:48:34,840 --> 00:48:35,280
Speaker 1: and Sundays.

966
00:48:35,360 --> 00:48:39,640
Speaker 3: Yeah yeah, same, same. Yeah. So you can imagine when

967
00:48:39,680 --> 00:48:43,960
Speaker 3: I introduced myself as the Carrissa Effan Bodner on on

968
00:48:44,000 --> 00:48:46,719
Speaker 3: the Gary V Show, I got some you know, they

969
00:48:46,719 --> 00:48:48,879
Speaker 3: were They're like, this will be a part of your testimony,

970
00:48:50,560 --> 00:48:53,520
Speaker 3: you know, and I you know, But the thing is is,

971
00:48:53,560 --> 00:48:57,040
Speaker 3: like I think that church was such a great building

972
00:48:57,080 --> 00:48:59,520
Speaker 3: block for me. I was just at this, I was

973
00:48:59,560 --> 00:49:01,959
Speaker 3: just at this urch and Compton, and I was sitting

974
00:49:02,000 --> 00:49:03,520
Speaker 3: there with Grace, one of our team members, and I

975
00:49:03,520 --> 00:49:05,400
Speaker 3: was like, I feel at home because I used to

976
00:49:05,400 --> 00:49:07,840
Speaker 3: clean these churches. And that was I was in this

977
00:49:08,040 --> 00:49:11,200
Speaker 3: singing group called Legacy through my church in Stanwood and

978
00:49:11,280 --> 00:49:14,960
Speaker 3: we would travel around Washington and Oregon and clean these churches.

979
00:49:15,000 --> 00:49:17,799
Speaker 3: We would perform for them really haphazardly, like disease are

980
00:49:17,840 --> 00:49:20,360
Speaker 3: not good performances. This is not American idol. This is like,

981
00:49:21,000 --> 00:49:25,360
Speaker 3: you know, real bad. But we would serve and we

982
00:49:25,400 --> 00:49:27,800
Speaker 3: would we would cook for them or we would and

983
00:49:28,080 --> 00:49:30,200
Speaker 3: that was it. Just whether I was at a soup

984
00:49:30,280 --> 00:49:32,399
Speaker 3: kitchen or I was at a church. It created such

985
00:49:32,719 --> 00:49:35,280
Speaker 3: a heart for service that I really thank my parents

986
00:49:35,360 --> 00:49:37,680
Speaker 3: for exposing me to that. And I think that that's

987
00:49:38,040 --> 00:49:39,960
Speaker 3: a lot of like the do do onto others as

988
00:49:39,960 --> 00:49:42,319
Speaker 3: you would do unto them, I think is just is

989
00:49:42,360 --> 00:49:44,520
Speaker 3: so there's so many. I mean, there's some great lines

990
00:49:44,520 --> 00:49:45,040
Speaker 3: in the Bible.

991
00:49:45,800 --> 00:49:48,920
Speaker 2: Golden Rule absolutely, and I mean that's what's your favorite

992
00:49:48,920 --> 00:49:51,880
Speaker 2: Bible verse? I mean, I think you just said it.

993
00:49:51,960 --> 00:49:55,160
Speaker 2: I can't think of one that's better, because that is

994
00:49:55,200 --> 00:49:58,080
Speaker 2: the ultimate, you know, that is the Golden Rule. And

995
00:49:58,120 --> 00:50:00,239
Speaker 2: I do try to think like that, So so I

996
00:50:00,640 --> 00:50:03,920
Speaker 2: am here. I also believe having that moral foundation is

997
00:50:03,960 --> 00:50:07,000
Speaker 2: a huge part of a building block to having a

998
00:50:07,040 --> 00:50:10,279
Speaker 2: happier life, because yes, we all make mistakes, but it's

999
00:50:10,360 --> 00:50:13,120
Speaker 2: it is about forgiveness. And and I we have the

1000
00:50:13,120 --> 00:50:17,240
Speaker 2: same exact experience growing up, I mean not exact, but similar,

1001
00:50:17,280 --> 00:50:19,480
Speaker 2: So I we totally agree with everything you're saying. I

1002
00:50:19,520 --> 00:50:24,160
Speaker 2: am I know that, I know that you talked a

1003
00:50:24,200 --> 00:50:26,920
Speaker 2: little bit about well, we were talking about Sephora. I

1004
00:50:26,920 --> 00:50:29,239
Speaker 2: guess TJ was talking about Sephora. Yeah, and we said

1005
00:50:29,360 --> 00:50:34,560
Speaker 2: your products aren't available in stores. It's all through your

1006
00:50:34,640 --> 00:50:38,239
Speaker 2: direct marketing. And you know your website you own, you know,

1007
00:50:38,280 --> 00:50:39,960
Speaker 2: you have full control over it in that sense, which

1008
00:50:39,960 --> 00:50:43,200
Speaker 2: is pretty remarkable. You were told no by retailers now

1009
00:50:43,200 --> 00:50:45,080
Speaker 2: and I'm sure now you're telling them no, which has

1010
00:50:45,080 --> 00:50:47,840
Speaker 2: got to be a really fun thing. That amazing about

1011
00:50:47,880 --> 00:50:50,239
Speaker 2: face or that full one eighty right there. But what

1012
00:50:50,280 --> 00:50:53,480
Speaker 2: are your plans as we wrap this upcause it's been

1013
00:50:53,520 --> 00:50:56,120
Speaker 2: so incredibly inspiring to talk to you, But what are

1014
00:50:56,200 --> 00:50:58,840
Speaker 2: your plans? I know you've probably gotten offers to sell

1015
00:50:59,239 --> 00:51:01,840
Speaker 2: Thrive Cosmetic to be in Sephora.

1016
00:51:01,920 --> 00:51:05,360
Speaker 3: Attorney Zero's baby like Mariah Carey says last Man on

1017
00:51:05,400 --> 00:51:08,440
Speaker 3: the Earth. Still couldn't hit this, Still couldn't hit this.

1018
00:51:08,800 --> 00:51:09,800
Speaker 3: I don't want your money.

1019
00:51:10,040 --> 00:51:11,719
Speaker 1: Okay, you're probably gonna hear from the church again.

1020
00:51:14,360 --> 00:51:16,640
Speaker 3: Do we know Mariah Carey obsess but that that song

1021
00:51:16,800 --> 00:51:18,440
Speaker 3: is to me? I got it? Yeah, No, I mean

1022
00:51:18,480 --> 00:51:20,759
Speaker 3: that's how I feel. That's because they'll tell you if

1023
00:51:20,760 --> 00:51:22,880
Speaker 3: you don't sell to us, we'll destroy you. And by

1024
00:51:22,920 --> 00:51:28,239
Speaker 3: the way they try, they try, but we're still here.

1025
00:51:29,160 --> 00:51:32,040
Speaker 3: We're still here. And for me, I want this company's

1026
00:51:32,080 --> 00:51:36,680
Speaker 3: impact to outlive me. And whether it's done tomorrow or

1027
00:51:37,320 --> 00:51:41,680
Speaker 3: one hundred years from now, I would not trade this

1028
00:51:41,760 --> 00:51:46,360
Speaker 3: journey for anything. There's not enough. Zero's not enough zero's

1029
00:51:46,440 --> 00:51:49,040
Speaker 3: And from a you know, yes, we are sold exclusively

1030
00:51:49,080 --> 00:51:53,640
Speaker 3: on Thrivecosmetics dot com and I am really really grateful

1031
00:51:53,680 --> 00:51:56,000
Speaker 3: for the community, the millions of customers that we have there.

1032
00:51:56,360 --> 00:51:58,759
Speaker 3: And I also know that there's a piece of I

1033
00:51:59,000 --> 00:52:02,799
Speaker 3: R L in real life life that is missing. And

1034
00:52:03,080 --> 00:52:05,160
Speaker 3: so we are working on building our own storefront that's

1035
00:52:05,160 --> 00:52:07,400
Speaker 3: going to be attached to our new innovation center in

1036
00:52:07,640 --> 00:52:10,239
Speaker 3: Los Angeles, which I'm really excited about. And we are

1037
00:52:10,239 --> 00:52:13,880
Speaker 3: in serious discussions with multiple retailers, which is really exciting

1038
00:52:13,920 --> 00:52:16,560
Speaker 3: to me, But to stay really focused on what's going

1039
00:52:16,640 --> 00:52:20,440
Speaker 3: to make us different, because if we're going to partner

1040
00:52:20,480 --> 00:52:23,319
Speaker 3: with somebody, I'm looking for a long term partnership. I

1041
00:52:23,320 --> 00:52:26,280
Speaker 3: am looking for somebody who believes in the vision beyond

1042
00:52:27,320 --> 00:52:29,920
Speaker 3: just selling makeup and skincare. They need to be in

1043
00:52:29,960 --> 00:52:32,680
Speaker 3: the game with us of philanthropy and purpose. So how

1044
00:52:32,719 --> 00:52:34,239
Speaker 3: are you going to match that? Because we already did

1045
00:52:34,239 --> 00:52:36,319
Speaker 3: one hundred and fifty million? What are you going to do?

1046
00:52:37,200 --> 00:52:41,719
Speaker 3: Like that's how the negotiations are, and how are you

1047
00:52:41,840 --> 00:52:46,080
Speaker 3: going to help amplify these amazing charities? Like any time

1048
00:52:46,200 --> 00:52:48,440
Speaker 3: I get the great privilege of doing media, I want

1049
00:52:48,480 --> 00:52:51,360
Speaker 3: to be shining a spotlight on bottomless closet or beauty

1050
00:52:51,360 --> 00:52:54,320
Speaker 3: to the streets or Strength United. How are the retailers

1051
00:52:54,320 --> 00:52:56,720
Speaker 3: going to help with that? I don't know, We'll see.

1052
00:52:57,760 --> 00:52:59,880
Speaker 2: I love it. And you know what you are you

1053
00:53:00,000 --> 00:53:03,359
Speaker 2: You are a badass and you are an inspiration and

1054
00:53:03,440 --> 00:53:06,040
Speaker 2: I am so honored to have known you then and

1055
00:53:06,080 --> 00:53:06,759
Speaker 2: to know you now.

1056
00:53:06,920 --> 00:53:09,360
Speaker 3: Day one You're a day one well.

1057
00:53:09,239 --> 00:53:14,080
Speaker 2: Carissa Bodner. I hope if anyone didn't know the story

1058
00:53:14,160 --> 00:53:17,280
Speaker 2: of Thrive Cosmetics, they do now, and they'll feel even

1059
00:53:17,320 --> 00:53:20,000
Speaker 2: better about wearing all of your incredible products because they

1060
00:53:20,080 --> 00:53:22,040
Speaker 2: know it's not just about the makeup. It's so much

1061
00:53:22,040 --> 00:53:23,960
Speaker 2: more than that. So thank you for all you've done,

1062
00:53:24,040 --> 00:53:26,520
Speaker 2: and thank you for coming into iHeart Studios and doing

1063
00:53:26,560 --> 00:53:27,080
Speaker 2: this in person.

1064
00:53:27,520 --> 00:53:29,960
Speaker 3: I'm so honored. I'm like, I'm not even gonna act natural,

1065
00:53:30,040 --> 00:53:31,920
Speaker 3: like this is so cool, this is so surreal, Like

1066
00:53:31,960 --> 00:53:34,120
Speaker 3: I'm sitting with Amy and TJ? What is my life?

1067
00:53:35,360 --> 00:53:38,239
Speaker 3: Thank you for having me. You guys are iconic and

1068
00:53:38,280 --> 00:53:40,160
Speaker 3: I'm really grateful that I got to spend time with

1069
00:53:40,200 --> 00:53:40,600
Speaker 3: you today.

1070
00:53:41,040 --> 00:53:44,520
Speaker 2: Thank you, Carissa, and you know where you can find

1071
00:53:44,600 --> 00:53:48,920
Speaker 2: us on Instagram, Amy and TJ Podcast. You know I'm

1072
00:53:49,160 --> 00:53:50,840
Speaker 2: terrible of this. I can't open and I can't close.

1073
00:53:52,200 --> 00:53:55,560
Speaker 2: I know I did. I always do. Never We'll see y'all.

1074
00:54:01,200 --> 00:54:06,560
Speaker 2: Ban the Kitten, the patent