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Speaker 1: Changing your view of who you are, changing your identity,

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Speaker 1: letting go of your attachment of who you think you're

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Speaker 1: supposed to be, what you've decided for yourself, and transforming

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Speaker 1: the direction of your life can be very intimidating. That

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Speaker 1: also is the moment when everything is open to you,

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Speaker 1: because you could really start in any new direction.

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Speaker 2: Hey, everybody, Emily A body here. You are listening to

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Speaker 2: episode two hundred and thirty four of Hurdle, a wellness

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Speaker 2: focus podcast where I connect with everyone from your favorite

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Speaker 2: athletes to top experts and industry CEOs about their highest highs,

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Speaker 2: toughest moments, and everything in between. We all go through

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Speaker 2: hurdles in life, and my goal through these discussions is

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Speaker 2: to empower you to better navigate yours and move with

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Speaker 2: intention so that you can stride towards your own big

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Speaker 2: potential and of course, have some fun along the way.

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Speaker 2: For today's episode, I am chatting with Heather Anderson. She

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Speaker 2: is the founder of New York Pilates, a New York

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Speaker 2: based pilate studio that I'd be remiss if I didn't

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Speaker 2: say I got hooked on during my last cycle marathon training.

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Speaker 2: For our chat, Heather talks to me about what life

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Speaker 2: was like before she founded New York Pilates in twenty thirteen.

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Speaker 2: She was at one time a professional ballet dancer, although

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Speaker 2: she's a little hesitant to say that, and got to

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Speaker 2: a point where she was navigating a recurring ankle injury

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Speaker 2: that led her to reformer based exercising and that is

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Speaker 2: truly when she found her calling. Fast forward a few

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Speaker 2: years in twenty thirteen, Anderson launched New York Pilates and

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Speaker 2: basically overnight the studio already was set out. She talks

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Speaker 2: today about so many lessons she had starting a business

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Speaker 2: in New York City with literally no background in business,

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Speaker 2: what it was like to rent spaces, hire people, do

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Speaker 2: the best she could with what she had when she

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Speaker 2: didn't have the funds to do things like buy proper machines.

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Speaker 2: I mean, so many really interesting insights here from what

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Speaker 2: she claims to be the accidental entrepreneur. Heather also opens

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Speaker 2: up about what it was like for her and her

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Speaker 2: partner Brian navigating the COVID pandemic and how they were

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Speaker 2: able to keep things afloat despite really difficult times here

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Speaker 2: in New York City. Fitness studios were closed for over

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Speaker 2: a year and as Heather says, it was something they

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Speaker 2: could have never prepared for. If there's one thing that's

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Speaker 2: a through line in this conversation, it's that opportunity is

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Speaker 2: truly everywhere, and you've got to trust your gut. Heather

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Speaker 2: also offers up some really great takeaways when it comes

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Speaker 2: to communicating effectively with your partner and what she calls

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Speaker 2: skilling up a muscle that she had to flex for

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Speaker 2: sure during the pandemic. Loved being able to sit down

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Speaker 2: in the studio and record this with Heather, and like

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Speaker 2: I said, I have a newfound appreciation for New York pilates.

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Speaker 2: I've never been the pilates type until I walked into

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Speaker 2: this studio, and I found it to be a really

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Speaker 2: great way to supplement a lot of my marathon training

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Speaker 2: the last go around. So a little reminder for me

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Speaker 2: is that you can always choose to try something new

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Speaker 2: and you may even be lucky enough to love it.

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Speaker 2: Make sure you're following along with Hurdle over on social

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Speaker 2: It's at Hurdle Podcast, I am over at Emily a Body,

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Speaker 2: and also link in the show notes for the goal

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Speaker 2: setting workshop we are hosting at the beginning of twenty

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Speaker 2: twenty three. Would love to see you there. And with that,

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Speaker 2: let's get to it. Let's get it to a hurdling. Today,

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Speaker 2: I am sitting down with Heather Anderson. She's the founder

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Speaker 2: of New York Pilates.

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Speaker 1: How are you doing. I'm good. I'm so happy to

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Speaker 1: be here, Emily.

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Speaker 2: I'm so happy to be here too with you. I'm

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Speaker 2: gonna be let's just like start this right off the

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Speaker 2: bat by getting into it. I never liked pilates until

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Speaker 2: I took New York Pilates.

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Speaker 1: That makes me so happy. My immediate gesture is I

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Speaker 1: just like put my two hands over my heart. It

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Speaker 1: just makes me so happy because I love pilates so much,

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Speaker 1: and I'm so happy to be able to give that

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Speaker 1: thing that I love so much to other people and

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Speaker 1: have them love it as much as I do.

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Speaker 2: Yeah. I was just thinking here as I sat down

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Speaker 2: with you, like, if I've had anyone else that has

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Speaker 2: a Pilates back on the show, I don't think that

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Speaker 2: I have. I guess the closest that I have had

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Speaker 2: was really early on, like one of the first ten

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Speaker 2: episodes was Cadie Lincoln, and oh my god, she's like

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Speaker 2: a legacy friend of mine. Now I have like such

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Speaker 2: a soft spot because it was one of those things

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Speaker 2: where the show was, like I said, first ten episodes

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Speaker 2: like baby podcasts, and she was in New York doing media,

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Speaker 2: and she gave me some of her time just because

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Speaker 2: we had like an existing relationship, and in my head,

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Speaker 2: I was like, you totally didn't need to do that,

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Speaker 2: but like, that's like one of those really special moments

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Speaker 2: that I'll always reflect on now and we've since worked

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Speaker 2: together in different ways, and it's just like, what a

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Speaker 2: kind thing to do. Back to this conversation, New York Plates,

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Speaker 2: So why don't before we really like dive in and

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Speaker 2: get to know Heather, why don't you just give us

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Speaker 2: like an overview of what New York Pilates is for

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Speaker 2: those that may not know.

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Speaker 1: So, New York Pilates is a reformer based plates studio

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Speaker 1: in New York City and the Hamptons. We have four

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Speaker 1: locations in New York City and three in the Hamptons.

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Speaker 1: And it's a kick ass workout that is rooted in

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Speaker 1: the technique of pilates, which gives you your alignment and

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Speaker 1: your mindfulness, but is also a really great workout and

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Speaker 1: it's my favorite thing period.

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Speaker 2: So okay for someone who is like truly a Pilates newbie.

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Speaker 2: Why is pilates something that is beneficial to incorporate into

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Speaker 2: your routine.

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Speaker 1: Pilates is such a great addition to any workout regimen

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Speaker 1: if you're into biking or running or things that are

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Speaker 1: a heavier lift, but it also can be a standalone

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Speaker 1: fitness regimen by itself. It's very alignment based and the

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Speaker 1: exercises are very targeted, and it is a strength training workout.

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Speaker 1: It's resistance based with springs. And the reason that a

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Speaker 1: lot of people will add it to another workout routine

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Speaker 1: or why it's a great standalone as well, is because

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Speaker 1: it has that strength training component. You can advance the

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Speaker 1: exercises if you're stronger. It's extremely accessible and can be

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Speaker 1: modified for people who are deconditioned or new to fitness,

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Speaker 1: and so it really can span a wide range, and

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Speaker 1: people use it a lot of times for rehab, but

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Speaker 1: we really use it as taking your what could be

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Speaker 1: rehab exercises, adding load doing them on both sides. If

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Speaker 1: you ever went to physical therapy, you'll notice you might

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Speaker 1: get really strong on one side and not on the other.

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Speaker 1: So this is it's very even from side to side,

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Speaker 1: and it's extremely.

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Speaker 2: Targeted, right right. Yeah. I mean for me, the first

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Speaker 2: time I got into like any sort of a pilates routine,

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Speaker 2: I was going every Wednesday during my last marathon training cycle,

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Speaker 2: and I just loved a it was like something for

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Speaker 2: me to do on Wednesday nights that didn't involve me

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Speaker 2: going to the bar, although like I would be remiss,

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Speaker 2: so I didn't say that sometimes if I'd meet a

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Speaker 2: friend at your pilates that we wouldn't go get a

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Speaker 2: glass of wine after. But I loved that it was

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Speaker 2: like another thing for me to do and that it

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Speaker 2: did just really feel like, Okay, this is like a

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Speaker 2: nice break that for forty five minutes, I'm going to

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Speaker 2: turn my mind off, someone else is going to tell

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Speaker 2: me what to do. And as someone who in previous

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Speaker 2: marathon training cycles had issues with core, I actually strained

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Speaker 2: my so as a couple of years ago, this felt

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Speaker 2: like I was really like giving my body a gift.

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Speaker 1: I love that.

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Speaker 2: Yeah.

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Speaker 1: I think it's so good as cross training for that

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Speaker 1: exact reason, because most people's, especially more cardio based fitness regimens,

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Speaker 1: don't really include core work, and one of the biggest

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Speaker 1: benefits of pilates is that it stabilizes, it strengthens your core.

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Speaker 1: And the reason that's important is it helps to stabilize

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Speaker 1: your fine your SI joints that's in your pulvis, and

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Speaker 1: to support your back, and those are the places that

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Speaker 1: people will get injured most commonly because of either overuse

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Speaker 1: or imbalance, and this kind of core work. By just

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Speaker 1: stabilizing everything, getting you really strong through your core, then

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Speaker 1: you don't end up with those instabilities that lead to

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Speaker 1: just being out of balance that then leads to an injury.

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Speaker 2: Right right, Yeah, And I think that that was something

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Speaker 2: else that I found really interesting through my time, like

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Speaker 2: doing more plates, was that a lot of those imbalances

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Speaker 2: were more exposed than in some of the other modalities

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Speaker 2: that I was doing regularly. So I may have had

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Speaker 2: a hunch that my right side was weaker than my

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Speaker 2: left side, which is comical because I'm right handed, But

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Speaker 2: it wasn't until I would go to pilates and try

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Speaker 2: to do the same movements on each side and realizing

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Speaker 2: that I'm getting fatigued on the right so much sooner

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Speaker 2: that I realized them with that intel that I could

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Speaker 2: come home and do supplemental exer size as supplemental strength

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Speaker 2: training to help work on some of those discrepancies because

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Speaker 2: I'm getting older. And let me tell you, I think

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Speaker 2: I ran like eight or nine marathons and never had

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Speaker 2: an injury, But these last two or three, I am

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Speaker 2: like God, we are not a spring chicken anymore. We

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Speaker 2: are not a spring chicken. But okay, So now that

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Speaker 2: we have some intel on NYP, let's talk a little

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Speaker 2: bit about the road to get here. Now, you did

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Speaker 2: not from a young age of aspirations to found a

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Speaker 2: pilates studio. You did have aspirations, however, to be a dancer.

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Speaker 2: So talk to us a little bit about how you

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Speaker 2: first got into dance and where you were.

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Speaker 1: So I grew up in Oklahoma City, and I grew

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Speaker 1: up dancing there. At the time was Ballet Oklahoma and

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Speaker 1: now it's Oklahoma City Ballet, and I was a very

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Speaker 1: serious little baby ballerina. And the way that pilates comes

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Speaker 1: into this is that we did pilates as cross training.

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Speaker 1: So from kind of a young age, I did pilates

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Speaker 1: as cross training, and I didn't necessarily realize that this

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Speaker 1: was an unusual circumstance. I don't think I really identified

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Speaker 1: that until I was maybe in my early twenties, maybe

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Speaker 1: like twenty one, and I was like, yeah, of course,

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Speaker 1: I'm doing pilates and my friends were like, what are

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Speaker 1: you talking about. I don't even know what that is, right,

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Speaker 1: So that definitely was my intro. And I remember as

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Speaker 1: a dancer, I used to work the front desk at

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Speaker 1: Steps on Broadway so I could take, you know, three

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Speaker 1: dollars ballet classes, and I remember I was doing my

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Speaker 1: plates training at the same time and standing at the

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Speaker 1: desk and watching people in the room, and as I

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Speaker 1: was doing my plates training the way that it changed

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Speaker 1: my vision for being able to see people's alignment and

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Speaker 1: identify my own alignment. And I remember watching people in

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Speaker 1: the room taking class and being like, oh my god,

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Speaker 1: everything one is doing everything wrong. Like for the first

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Speaker 1: time I could see, you know, where people's neutral pelvis was,

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Speaker 1: where how their spine should be aligned, and all those things.

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Speaker 1: And I found it so transformative. I just absolutely fell

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Speaker 1: in love with it. And I think over the years

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Speaker 1: sharing that with people who are in other who have

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Speaker 1: other fitness passions besides dance, of course, and with people

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Speaker 1: who just use it in their everyday life. For instance,

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Speaker 1: when you start your pilate's practice. Something that might happen

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Speaker 1: to you is you'll be walking down the street and

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Speaker 1: you'll be like, WHOA, I'm walking with my pelvis tucked under,

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Speaker 1: or I'm walking with my back really arched, or i

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Speaker 1: haven't engaged my abs literally ever walking down the street

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Speaker 1: holding a heavy bag, or I'm a hunched over to

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Speaker 1: one side. And it helps you to really build self

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Speaker 1: awareness for where your body is in space, which helps

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Speaker 1: you have much healthier routines and habits and then to

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Speaker 1: strengthen those and to what you were saying earlier about

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Speaker 1: how you feel the difference between one side and the other.

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Speaker 1: One of the things that does that really well with

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Speaker 1: pilates is a unilateral exercise, which means you do an

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Speaker 1: exercise with just one arm or just one leg, so

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Speaker 1: you do it on one side and then you do

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Speaker 1: it on the other side, so that you're really able

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Speaker 1: to target and strengthen the muscles on just that side.

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Speaker 1: Because so many of the exercises we do in life

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Speaker 1: you do with both arms or with both legs, and

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Speaker 1: so the stronger side will compensate and you never identify

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Speaker 1: that you have a little bit of an imbalance.

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Speaker 2: Right right, Okay, so when you talk about being a

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Speaker 2: ballet dancer, like how excellent of a ballet dancer were we?

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Speaker 1: I would consider myself to be a serious, pre professional.

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Speaker 2: Okay, what does that look like?

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Speaker 1: And I'm laughing because Brian is going to be like, no,

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Speaker 1: Brian is my husband. Brian is going to listen to

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Speaker 1: this and be like a bit, you are fully a professional.

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Speaker 1: But that I think that goes back to you know,

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Speaker 1: how we're I'll speak for myself. I won't say we.

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Speaker 1: I'll speak for myself, very very hard on myself, especially

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Speaker 1: coming out of a career like that where absolute perfection

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Speaker 1: is the only option, but I you know, I'll say

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Speaker 1: my claim to fame is I did the American Ballet

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Speaker 1: Theater New York summer program when I was fifteen and

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Speaker 1: lived in the city when I was fifteen for six

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Speaker 1: weeks and did that program, which was very competitive to

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Speaker 1: get into, and you know, danced with some operas and

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Speaker 1: you know, little things here and there. I would say

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Speaker 1: that probably for myself, as I've thought about this over

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Speaker 1: the years, one of my biggest challenges probably was one

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Speaker 1: being self critical, but two being just kind of a

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Speaker 1: wild card. I mean, I, for instance, I cut my

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Speaker 1: hair really short, and I have tattoos, and those are

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Speaker 1: things that you don't do if you were, like really

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Speaker 1: planning on being a serious ballet dancer. It's actually a

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Speaker 1: lot more flexible and less rigid than it was fifteen

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Speaker 1: twenty years ago, but very a rigid environment.

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Speaker 2: Yeah.

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Speaker 1: I also had an artistic director tell me that I

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Speaker 1: had to lose weight, and I was just like, fuck you.

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Speaker 1: I'm a feminist. I'm going to gain five pounds and

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Speaker 1: I think that although I don't have any I don't

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Speaker 1: have any I'm not upset that that was my response. Yeah,

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Speaker 1: that was not the right response for the environment, right.

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Speaker 2: You know, it's so interesting as well, because do you

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Speaker 2: think that the things like getting tattoos and I mean

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Speaker 2: insert other acts of rebellion the weight gain that was

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Speaker 2: kind of you being like, maybe this isn't really like

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Speaker 2: what I truly want to invest in.

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Speaker 1: Totally one thousand percent. I love, love, love ballet, and

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Speaker 1: I love the practice, and I took ballet class for years.

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Speaker 1: I actually didn't during the pandemic just because you couldn't.

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Speaker 1: And also I'm now in Montoc more full time, but

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Speaker 1: I take ballet bar online all the time, like I

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Speaker 1: did it two days ago. You know, I love it

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Speaker 1: so but I totally agree with what you're saying that

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Speaker 1: when I think about myself being in that kind of

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Speaker 1: a rigid environment, it's absolutely not the right fit. Yeah,

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Speaker 1: and I think I would have been very unhappy if

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Speaker 1: I had managed to be successful enough to be in

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Speaker 1: that environment.

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Speaker 2: It's interesting, though, because it's that sentiment that if you

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Speaker 2: don't enjoy the journey, and then what's the point of

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Speaker 2: getting to the goals, And that your goals can shift

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Speaker 2: over time, right, because I'm sure there was a point

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Speaker 2: in your life that you were like, that's exactly what

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Speaker 2: I want. Yeah, that is why I'm working through to

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Speaker 2: get into this competitive program. At fifteen, when would you

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Speaker 2: say that you started to understand that the goals that

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Speaker 2: you had previously weren't your goals anymore.

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Speaker 1: I would say there were two times I had an

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Speaker 1: ankle injury when I was sixteen and was out of

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Speaker 1: dance for like six months.

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Speaker 2: What kind of ankle injury was it?

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Speaker 1: I have a tear in a tiny tendon in the

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Speaker 1: ankle actually on both sides from point work. It was

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Speaker 1: an overuse injury and actually that thing where you feel

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Speaker 1: pain and you're like, I'm going to work through the pain, right,

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Speaker 1: which is a terrible idea. So anyone is listening to

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Speaker 1: this and you have a weird injury and you're like, ooh,

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Speaker 1: that hurts. You probably shouldn't do it.

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Speaker 2: You should stop. Not me still running on my plant

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Speaker 2: fashy itis foot, but continue.

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Speaker 1: Right, because that's how you get tendon itis that then

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Speaker 1: ends up as a tear, which is what happened to me.

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Speaker 1: And so I had to take full eight time off

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Speaker 1: for like six months. And I think at that moment

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Speaker 1: I was like, whoa, this isn't my identity. Who am I?

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Speaker 1: Who am I going to be in the world? So

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Speaker 1: definitely that moment, and then I was dancing again after that.

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Speaker 1: And I would say maybe at like twenty I started

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Speaker 1: doing gyrotonic training first, actually at nineteen, and then I

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Speaker 1: started my pilates certification when I was twenty one. But

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Speaker 1: during that whole time, I was just like, who am

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Speaker 1: I going to be? Where am I going to go?

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Speaker 1: What am I interested in? And I think when you

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Speaker 1: have a very when you're very attached to an identity,

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Speaker 1: and I think this is common for anyone who has

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Speaker 1: very serious goals, especially when you're young, changing your view

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Speaker 1: of who you are, changing your identity, letting go of

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Speaker 1: your attachment of who you think you're supposed to be,

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Speaker 1: what you've decided for yourself, and transforming the direction of

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Speaker 1: your life can be very intimidating, and it's a bit unmooring.

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Speaker 1: You're not sure who you are, where you're going. You

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Speaker 1: feel like you're floating in space. But also is the

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Speaker 1: moment when everything is open to you because you could

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Speaker 1: really start in any new direction, right.

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Speaker 2: And what an empowering perspective on that, right, Because it

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Speaker 2: can be truly difficult as you're getting at this place

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Speaker 2: where you are so wrapped up in being a let's say,

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Speaker 2: like being an entrepreneur or being I mentioned running, or

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Speaker 2: being a ballet dancer, or being a mom or insert

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Speaker 2: other identifier, right, and it can be so challenging to

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Speaker 2: be like, well, if I'm not that thing anymore, then

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Speaker 2: what am I? Right? And so for you to say like, oh,

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Speaker 2: but how empowering, like for you to see the opportunity there.

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Speaker 2: That's really refreshing, because I think that that perspective is

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Speaker 2: more often the difficult one to take on in those circumstances.

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Speaker 1: I mean, I think the thing that's most difficult about

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Speaker 1: that moment of transition is that you have so many

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Speaker 1: options open to you. You're not like set in any

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Speaker 1: one direction that it can I think the thing that

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Speaker 1: can be troubling actually is almost the decision fatigue of

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Speaker 1: having every option open, like you could live to really

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Speaker 1: do anything. What are you gonna do?

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Speaker 2: Yeah? And for you though, to lean into the two

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Speaker 2: different modalities you mentioned before, we keep going. Why don't

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Speaker 2: you tell them what the gyrotonic train is?

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Speaker 1: So gyrotonic is a movement modality that I would say

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Speaker 1: is like relatively adjacent to pilates. It's very popular in

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Speaker 1: the dance community. If you've ever taken like maybe an

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Speaker 1: acro yoga class, so something that is like very flexible,

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Speaker 1: It like moves you into like very large ranges of motion.

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Speaker 1: But then it's on a machine. Got it so that

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Speaker 1: it's adjacent to plates because it's on a machine. It's

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Speaker 1: fun for someone who wants to do something kind of weird.

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Speaker 1: But when I noticed as an industry, and when as

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Speaker 1: I started teaching it, when I was trying to teach

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Speaker 1: this to people who were let's say, not dancers, it

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Speaker 1: was really hard for them to kind of like feel

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Speaker 1: where the exercise is supposed to be. So later down

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Speaker 1: the road, I identified that as it's very challenging to

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Speaker 1: find where your stability is. So that's your core work,

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Speaker 1: that's your center, that's like how you find yourself grounded.

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Speaker 1: And then the exercises, because they're in such large ranges

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Speaker 1: of motion, it's hard to like feel the weight, if

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Speaker 1: that makes sense. Yeah, So something that's great about pilates

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Speaker 1: is that the exercises are there. A lot of them

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Speaker 1: are closed chain, which means you're only moving across one

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Speaker 1: joint at a time, which allows you to really find

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Speaker 1: stability and move that work into a single muscle group.

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Speaker 1: So they're very directed, right versus transferring the load over

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Speaker 1: multiple joints, And then it's hard to stabilize and figure

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Speaker 1: out where you're supposed to quote like feel it.

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Speaker 2: In your kind of transition into teaching both of those modalities,

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Speaker 2: I feel as though when you were a little bit

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Speaker 2: like iffy about your identity, it's kind of like you

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Speaker 2: were shifting into something that was in a similar vein, right, absolutely,

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Speaker 2: and so how did you find that did you feel

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Speaker 2: a little bit of comfort in that transition?

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Speaker 1: Then I think I've really gravitated to the technicality of it,

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Speaker 1: right and the precision, and those are things that I

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Speaker 1: loved about ballet, and that's something I really love about

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Speaker 1: pilates is alignment, precision, good technique, and then beyond that,

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Speaker 1: I think the joy of sharing that with someone who

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Speaker 1: hasn't had a modality to learn that skill through right.

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Speaker 1: You can use it as you use this technique to

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Speaker 1: teach people's skills that they can use both in this

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Speaker 1: exercise but also in life in general, to be more precise,

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Speaker 1: to be able to feel themselves. There's this word I

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Speaker 1: love called appropriate reception, which is your ability to feel

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Speaker 1: your own body. And it's that idea of feeling your

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Speaker 1: own body, understanding where you are. You don't need a

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Speaker 1: mirror or the ground or like something external to help

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Speaker 1: you find your alignment. You can feel it within your

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Speaker 1: own body and then from there get really strong in excellent,

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Speaker 1: beautiful alignment. And I just love that. I love what

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Speaker 1: it does for my own body and how I've seen

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Speaker 1: that transform myself and my injuries, and how it helps

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Speaker 1: people transform their own injuries and get really strong, and

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Speaker 1: it's very special.

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Speaker 2: Yeah, and bigger than body, right, I mean, we're talking

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Speaker 2: about that level of intuition as well, that kind of

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Speaker 2: crosses the mind body connection.

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Speaker 1: Absolutely, it becomes very mindful because I mean basically, what

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Speaker 1: makes something a mindful activity is requiring your full attention

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Speaker 1: and also that sort of inward gaze. And that's something

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Speaker 1: I love about this practice is it requires your full attention,

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Speaker 1: you know, and you're looking internally feeling from the inside.

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Speaker 1: Are my hips level, are my ribs closed? Am I

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Speaker 1: using my abs or my shoulders down right? All of

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Speaker 1: those things and when you combine them, it becomes a

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Speaker 1: very mindful activity, which gives you all the benefits of meditating,

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Speaker 1: for instance. And I also love that it sort of

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Speaker 1: has intrinsically anything that is mindful intrinsically has a spiritualism

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Speaker 1: to it, but without any kind of like external ideas

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Speaker 1: about there's no religion, right, It's just like it is

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Speaker 1: spiritual because you have full attention to yourself and you're

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Speaker 1: connected to your breath and yeah, I think those things

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Speaker 1: all in combination, and then being able to give that

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Speaker 1: to other people and walk them down that road I

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Speaker 1: think is really special.

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Speaker 2: So on that note, being able to give it to

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Speaker 2: other people, I'm sure when you started teaching. Were you

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Speaker 2: thinking I'm going to make a career of them us

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Speaker 2: or where were you at at that point.

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Speaker 1: I think initially I was so excited by you know,

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Speaker 1: coming from a long, a long history already of movement.

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Speaker 1: By the time I was, you know, twenty twenty one,

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Speaker 1: I had been moving into basically professional capacity since I

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Speaker 1: was like, you know, twelve, So being able to apply

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Speaker 1: these concepts was really eye opening for me, and I

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Speaker 1: think really transformative. And I was just so excited to

435
00:25:30,560 --> 00:25:34,440
Speaker 1: figure out how to communicate that to someone who I'm

436
00:25:34,480 --> 00:25:37,119
Speaker 1: thinking specifically about this one student that I used to teach,

437
00:25:37,400 --> 00:25:43,240
Speaker 1: where she had been extremely deconditioned and had been on

438
00:25:44,160 --> 00:25:48,159
Speaker 1: a personal transformation journey. And I was of course engaged

439
00:25:48,200 --> 00:25:51,080
Speaker 1: in this journey and like a very physical capacity. But

440
00:25:51,119 --> 00:25:53,840
Speaker 1: it was really beautiful to watch me trying to teach

441
00:25:53,880 --> 00:25:57,600
Speaker 1: her how to engage her abs for instance, mind blowing

442
00:25:57,840 --> 00:26:00,240
Speaker 1: new concept in life for this person who was like

443
00:26:00,280 --> 00:26:06,000
Speaker 1: over thirty. But also how that in that physical journey

444
00:26:06,040 --> 00:26:09,719
Speaker 1: mirrored the internal work that she was doing and transforming

445
00:26:09,720 --> 00:26:12,280
Speaker 1: her life in so many other ways, right.

446
00:26:12,040 --> 00:26:14,720
Speaker 2: Like it was bigger for her, The happiness was way

447
00:26:14,760 --> 00:26:17,439
Speaker 2: bigger than you know, just losing weight totally.

448
00:26:17,480 --> 00:26:19,000
Speaker 1: And I think that that is the case for so

449
00:26:19,040 --> 00:26:21,359
Speaker 1: many people who go on a journey like this, Like

450
00:26:21,400 --> 00:26:25,600
Speaker 1: when you start addressing your physical body, that has a

451
00:26:25,760 --> 00:26:28,520
Speaker 1: massive effect on your mental state and your mind.

452
00:26:28,680 --> 00:26:33,560
Speaker 2: Of course, yeah, yeah, definitely. So you start teaching and

453
00:26:33,600 --> 00:26:35,840
Speaker 2: you think, like, Okay, I'm just really getting a lot

454
00:26:35,840 --> 00:26:38,200
Speaker 2: of personal benefit out of this, Like you're just feeling

455
00:26:38,240 --> 00:26:43,960
Speaker 2: really fulfilled in that. When does teaching transfer into what

456
00:26:44,080 --> 00:26:45,480
Speaker 2: else can I do with this?

457
00:26:46,080 --> 00:26:50,480
Speaker 1: I had been teaching for about eight years when we

458
00:26:50,600 --> 00:26:53,920
Speaker 1: opened the first New York pilates, and I would say

459
00:26:53,920 --> 00:26:58,840
Speaker 1: that maybe after five or six years, there were let

460
00:26:58,840 --> 00:27:01,800
Speaker 1: me say that at the time time you could basically

461
00:27:01,840 --> 00:27:05,119
Speaker 1: only take private sessions for pilates because that's how the

462
00:27:05,160 --> 00:27:07,840
Speaker 1: industry was set up. There weren't At the studio that

463
00:27:07,880 --> 00:27:10,560
Speaker 1: I worked at, for instance, there were four reformers and

464
00:27:10,600 --> 00:27:13,119
Speaker 1: we had like three classes a week, so it was

465
00:27:13,240 --> 00:27:18,080
Speaker 1: very inaccessible from a price point standpoint. And also just booking,

466
00:27:18,760 --> 00:27:21,320
Speaker 1: like the way that you booked it was like complicated

467
00:27:21,320 --> 00:27:23,439
Speaker 1: and cumbersome and there was just like a lot of friction.

468
00:27:24,160 --> 00:27:26,159
Speaker 1: And I looked at that and I also, as I

469
00:27:26,240 --> 00:27:29,399
Speaker 1: mentioned earlier, I always joke about this that none of

470
00:27:29,400 --> 00:27:31,639
Speaker 1: my friends at my age at the time, I was

471
00:27:31,920 --> 00:27:35,000
Speaker 1: maybe twenty five, twenty six, twenty seven at that age,

472
00:27:35,040 --> 00:27:37,800
Speaker 1: none of my friends really knew what pilates was. And

473
00:27:38,240 --> 00:27:41,159
Speaker 1: I would go out, be out with someone having a

474
00:27:41,240 --> 00:27:43,760
Speaker 1: drink and they'd be like, Oh, how's yoga and they'd

475
00:27:43,800 --> 00:27:48,119
Speaker 1: be like, Yoga's great, thanks for asking, Yeah, but people

476
00:27:48,200 --> 00:27:50,080
Speaker 1: they were just like, wasn't the awareness of what it was.

477
00:27:50,119 --> 00:27:53,439
Speaker 1: So those kind of two things in combination, and in

478
00:27:53,440 --> 00:27:56,240
Speaker 1: my mind I was like, I really, I personally just

479
00:27:56,320 --> 00:27:58,520
Speaker 1: want to go take a pilates class, and that wasn't

480
00:27:58,520 --> 00:28:01,399
Speaker 1: really an option. So I was like, I think, listen,

481
00:28:01,520 --> 00:28:04,600
Speaker 1: I really want this. I think that other people will

482
00:28:04,640 --> 00:28:07,400
Speaker 1: also want this. And that was kind of the root

483
00:28:07,800 --> 00:28:10,120
Speaker 1: idea of starting New York Pilot's in the first place.

484
00:28:10,200 --> 00:28:12,960
Speaker 1: It was to take this beautiful work away from being

485
00:28:12,960 --> 00:28:15,679
Speaker 1: a private one on one and put it into a

486
00:28:15,760 --> 00:28:17,920
Speaker 1: classroom so a lot more people could do it. It was

487
00:28:17,960 --> 00:28:21,320
Speaker 1: a lot more like cost effective, a lot more accessible,

488
00:28:21,440 --> 00:28:25,560
Speaker 1: both from an ease of booking standpoint, and just you know,

489
00:28:25,600 --> 00:28:28,359
Speaker 1: paying for private sessions is not affordable five days a

490
00:28:28,400 --> 00:28:31,280
Speaker 1: week for most people. So that was the initial concept.

491
00:28:31,440 --> 00:28:33,240
Speaker 1: And then there's one other layer I always talk about

492
00:28:33,280 --> 00:28:37,040
Speaker 1: that was part of what made me really want to

493
00:28:37,320 --> 00:28:41,520
Speaker 1: open a studio, which is that the overall vibe of

494
00:28:41,680 --> 00:28:47,960
Speaker 1: plots was very clinical. It was very physical therapy, and

495
00:28:48,560 --> 00:28:51,959
Speaker 1: as an athlete, I was like, I want to get

496
00:28:52,000 --> 00:28:54,760
Speaker 1: my ass kicked, like I want to do something hard. Yeah,

497
00:28:54,800 --> 00:28:56,400
Speaker 1: I want this to be hard, and I want it

498
00:28:56,400 --> 00:29:01,280
Speaker 1: to be fun. So that really taking what was very

499
00:29:01,360 --> 00:29:06,360
Speaker 1: like clinical physical therapy approach, turning that into same concepts

500
00:29:06,640 --> 00:29:12,320
Speaker 1: but a workout, and then the final piece is it

501
00:29:12,480 --> 00:29:14,000
Speaker 1: just like wasn't that cool?

502
00:29:15,080 --> 00:29:16,160
Speaker 2: Yeah?

503
00:29:16,200 --> 00:29:20,680
Speaker 1: And meeting me and Brian, my husband was a DJ

504
00:29:20,920 --> 00:29:24,600
Speaker 1: and had a branding agency, and we were like, I

505
00:29:24,640 --> 00:29:27,040
Speaker 1: don't understand this thing. I think it's so special and

506
00:29:27,080 --> 00:29:30,280
Speaker 1: so inspiring and I think it's very cool, but the

507
00:29:30,320 --> 00:29:35,080
Speaker 1: way it's being delivered is really not cool. So how

508
00:29:35,120 --> 00:29:37,000
Speaker 1: do we how do we change that? How do we

509
00:29:37,040 --> 00:29:41,160
Speaker 1: bring it to a target of a younger audience, not

510
00:29:41,200 --> 00:29:44,280
Speaker 1: necessarily younger, but a target of a younger audience. Play

511
00:29:45,000 --> 00:29:49,280
Speaker 1: great music, we added the lights, and make it an

512
00:29:49,320 --> 00:29:52,360
Speaker 1: awesome workout. So those that combination of things, It was

513
00:29:52,400 --> 00:29:55,320
Speaker 1: really taking this work that I loved and turning it

514
00:29:55,400 --> 00:30:00,760
Speaker 1: into really boutique Fitness. This was pre boutique Fitness Boom,

515
00:30:00,880 --> 00:30:04,160
Speaker 1: so it was a bit lucky on the timing, and

516
00:30:04,200 --> 00:30:06,200
Speaker 1: I didn't even have that name for it. I didn't

517
00:30:06,240 --> 00:30:08,800
Speaker 1: know that name existed at the time that we opened

518
00:30:08,800 --> 00:30:10,800
Speaker 1: the first location, or maybe it had just been coined

519
00:30:10,800 --> 00:30:14,800
Speaker 1: about that time. But all of those things put together

520
00:30:14,920 --> 00:30:18,520
Speaker 1: is why I wanted to do it. It wasn't necessarily

521
00:30:19,240 --> 00:30:22,520
Speaker 1: that I desperately needed to open a business. I think

522
00:30:22,520 --> 00:30:25,520
Speaker 1: that if something like this had already existed, I would

523
00:30:25,520 --> 00:30:29,920
Speaker 1: have been very happy to just go work there. But

524
00:30:30,280 --> 00:30:33,040
Speaker 1: I feel like I saw the vision of what I

525
00:30:33,080 --> 00:30:35,320
Speaker 1: thought should exist, and I was like this, I need

526
00:30:35,360 --> 00:30:36,080
Speaker 1: to make this happen.

527
00:30:36,280 --> 00:30:40,280
Speaker 2: Yeah, And that's so funny. And it's funny because we

528
00:30:40,560 --> 00:30:42,800
Speaker 2: talked about Stadie at the top of this, and she

529
00:30:43,000 --> 00:30:47,200
Speaker 2: describes that feeling as transferring into warrior states. So it's like,

530
00:30:47,520 --> 00:30:50,640
Speaker 2: all of a sudden, you have this gut feeling you

531
00:30:50,720 --> 00:30:53,080
Speaker 2: know what you should be doing, and you're quote unquote working,

532
00:30:53,120 --> 00:30:55,720
Speaker 2: but that work doesn't always feel like work because it's

533
00:30:55,720 --> 00:30:58,360
Speaker 2: so aligned with your passion and your purpose that you're

534
00:30:58,400 --> 00:31:00,520
Speaker 2: just kind of off to the races, right, And so

535
00:31:00,600 --> 00:31:03,040
Speaker 2: I love that for you, and it's funny to hear

536
00:31:03,120 --> 00:31:06,280
Speaker 2: someone say that they kind of stumbled into entrepreneurship for

537
00:31:06,360 --> 00:31:09,680
Speaker 2: lack of a better designation, right, because you were so

538
00:31:09,760 --> 00:31:13,520
Speaker 2: sure that this needed to exist that you thought to yourself, well,

539
00:31:13,560 --> 00:31:15,640
Speaker 2: I guess I'm just going to figure everything else out

540
00:31:16,040 --> 00:31:19,720
Speaker 2: along the way. What would you say during that initial

541
00:31:19,760 --> 00:31:22,880
Speaker 2: setup phase, like way before you opened the doors, so

542
00:31:22,960 --> 00:31:26,280
Speaker 2: to speak, was the most difficult part.

543
00:31:26,960 --> 00:31:29,400
Speaker 1: I mean, I'll say, first and foremost, I don't have

544
00:31:29,440 --> 00:31:33,600
Speaker 1: a business background, and even when I started initially concepting it,

545
00:31:34,120 --> 00:31:37,200
Speaker 1: I you're gonna die.

546
00:31:38,000 --> 00:31:39,440
Speaker 2: I'm ready, I'm ready.

547
00:31:39,440 --> 00:31:42,200
Speaker 1: I'm going to die. I literally didn't have a credit

548
00:31:42,240 --> 00:31:44,640
Speaker 1: score because I had always paid for everything in cash.

549
00:31:44,640 --> 00:31:45,400
Speaker 1: I had no credit.

550
00:31:45,480 --> 00:31:46,280
Speaker 2: Oh you're one of those.

551
00:31:46,440 --> 00:31:48,920
Speaker 1: I was one of those. And so when I started

552
00:31:49,000 --> 00:31:52,080
Speaker 1: even like concepting this, I was like, oh god, I

553
00:31:52,160 --> 00:31:53,640
Speaker 1: mean I have to sort a lot of stuff out.

554
00:31:53,680 --> 00:31:55,840
Speaker 1: So I started building. The very first thing I did

555
00:31:56,400 --> 00:31:59,880
Speaker 1: about two years before we actually opened, is I had

556
00:31:59,880 --> 00:32:02,400
Speaker 1: this idea kind of percolating in my mind, and I

557
00:32:02,400 --> 00:32:05,760
Speaker 1: started building my credit so I even had any credit,

558
00:32:06,080 --> 00:32:08,640
Speaker 1: and I started concepting how it would work, how it

559
00:32:08,680 --> 00:32:12,080
Speaker 1: would pull together the initial money. And you know, it

560
00:32:12,160 --> 00:32:13,680
Speaker 1: was a couple of years of just like kind of

561
00:32:13,960 --> 00:32:19,400
Speaker 1: honestly brainstorming, concepting, writing notes, and then about the time

562
00:32:19,480 --> 00:32:21,959
Speaker 1: that I was like, I'm doing this, this is happening

563
00:32:22,000 --> 00:32:24,040
Speaker 1: right now. I remember telling Brian I was like, I'm

564
00:32:24,040 --> 00:32:29,880
Speaker 1: looking for spaces, and I think that he he was like, oh,

565
00:32:29,880 --> 00:32:32,760
Speaker 1: she's looking for spaces. And then when I turned up

566
00:32:32,760 --> 00:32:34,760
Speaker 1: and had signed a lease, he was like, what is

567
00:32:34,920 --> 00:32:37,160
Speaker 1: wrong with you? What are you talking about? You did

568
00:32:37,160 --> 00:32:39,040
Speaker 1: that like now, and I was like, yeah, I told you,

569
00:32:39,040 --> 00:32:41,680
Speaker 1: I'm doing it right now. And he you know, it

570
00:32:41,720 --> 00:32:45,040
Speaker 1: was one of those we're business partners. He's half of

571
00:32:45,160 --> 00:32:48,000
Speaker 1: New York Blotts, and I'm very grateful because we probably

572
00:32:48,040 --> 00:32:49,640
Speaker 1: wouldn't have made it this far if he was not

573
00:32:49,720 --> 00:32:52,800
Speaker 1: half of New York Blotties. It was that initial communication

574
00:32:53,120 --> 00:32:57,120
Speaker 1: where learning with your business partner how you communicate with

575
00:32:57,160 --> 00:32:59,200
Speaker 1: each other, how you make sure that the message was

576
00:32:59,240 --> 00:33:02,920
Speaker 1: delivered when you think you're saying something, to make sure

577
00:33:02,960 --> 00:33:05,160
Speaker 1: that they heard the thing that you think you're saying.

578
00:33:05,480 --> 00:33:09,040
Speaker 1: I think that was a very important first lesson. Yeah,

579
00:33:09,080 --> 00:33:13,360
Speaker 1: I had apparently not been clear at my level of seriousness,

580
00:33:13,520 --> 00:33:15,640
Speaker 1: and like the timeline.

581
00:33:15,080 --> 00:33:17,480
Speaker 2: I mean, you signed a lease. Also, I feel like

582
00:33:17,520 --> 00:33:19,240
Speaker 2: we have to say that, or we have to address

583
00:33:19,280 --> 00:33:21,400
Speaker 2: this because people are probably listening to me, like, how

584
00:33:21,400 --> 00:33:23,600
Speaker 2: did you do that when you talked about building your

585
00:33:23,600 --> 00:33:25,880
Speaker 2: credit score? What did that even involve for you? Were

586
00:33:25,880 --> 00:33:27,920
Speaker 2: you just like literally starting to use credit for the

587
00:33:27,960 --> 00:33:28,440
Speaker 2: first time.

588
00:33:28,600 --> 00:33:31,680
Speaker 1: Oh yes, My initial foray into credit is that I

589
00:33:31,720 --> 00:33:35,360
Speaker 1: got a two hundred dollars prepaid credit card because I

590
00:33:35,520 --> 00:33:38,320
Speaker 1: literally had a credit score of zero. I didn't exist.

591
00:33:38,440 --> 00:33:41,800
Speaker 2: Wow, Okay, yeah, I mean last year, I or two

592
00:33:41,840 --> 00:33:43,680
Speaker 2: years ago. Now I've been in this apartment for a

593
00:33:43,760 --> 00:33:45,120
Speaker 2: year and a half, and I feel like the only

594
00:33:45,200 --> 00:33:48,000
Speaker 2: time you need like really excellent credit is to your

595
00:33:48,000 --> 00:33:50,240
Speaker 2: point when you're like trying to sign a lease or

596
00:33:50,360 --> 00:33:53,160
Speaker 2: by property. I mean, there are clearly other examples, but

597
00:33:53,240 --> 00:33:55,240
Speaker 2: relevant to being in New York City, those are two

598
00:33:55,240 --> 00:33:59,280
Speaker 2: big ones. And of course, for the first time in years,

599
00:33:59,480 --> 00:34:02,240
Speaker 2: I learn that I have a credit card I forgot

600
00:34:02,280 --> 00:34:04,360
Speaker 2: I had that had an automatic payment on it, and

601
00:34:04,400 --> 00:34:07,320
Speaker 2: my credit score two months before I'm going to finally

602
00:34:07,360 --> 00:34:10,160
Speaker 2: be looking for a new apartment, like takes a nose dive.

603
00:34:10,600 --> 00:34:13,600
Speaker 2: And because I missed paying this credit card for one

604
00:34:14,200 --> 00:34:16,960
Speaker 2: month one month, and my credit score went down like

605
00:34:17,160 --> 00:34:20,320
Speaker 2: something near one hundred points. It was still like great,

606
00:34:20,640 --> 00:34:24,160
Speaker 2: but it wasn't like outstanding like it was before. And

607
00:34:24,320 --> 00:34:26,600
Speaker 2: that is just like such a silly, arbitrary thing we

608
00:34:26,640 --> 00:34:30,440
Speaker 2: have in our society. It's like gatekeeping people from going

609
00:34:30,480 --> 00:34:33,480
Speaker 2: after the things that they're really excited about. I digress.

610
00:34:33,680 --> 00:34:38,200
Speaker 2: You sign a lease which is massive, so massive? How

611
00:34:38,239 --> 00:34:42,239
Speaker 2: long from signing lease to like this place is ready

612
00:34:42,320 --> 00:34:42,640
Speaker 2: to go?

613
00:34:43,440 --> 00:34:47,160
Speaker 1: I would say, I think I signed that first lease

614
00:34:47,560 --> 00:34:54,040
Speaker 1: in maybe April or May, and we were open for

615
00:34:54,200 --> 00:34:58,640
Speaker 1: our initial privates and classes in September.

616
00:34:58,719 --> 00:35:01,360
Speaker 2: Okay, it was a quick and dirty build.

617
00:35:01,480 --> 00:35:05,680
Speaker 1: Brian helped me so much with building out this space,

618
00:35:05,840 --> 00:35:13,000
Speaker 1: sourcing contractors, designing the space, and the initial concept had

619
00:35:13,000 --> 00:35:15,799
Speaker 1: been Reformer classes, but it actually couldn't afford all of

620
00:35:15,800 --> 00:35:18,839
Speaker 1: the equipment, and so for our first year we had

621
00:35:18,920 --> 00:35:22,080
Speaker 1: MATT classes and privates because that's what I could afford.

622
00:35:22,120 --> 00:35:25,200
Speaker 1: And then after a year of operating, I was able

623
00:35:25,280 --> 00:35:27,080
Speaker 1: to buy the rest of the equipment and we started

624
00:35:27,120 --> 00:35:28,720
Speaker 1: Reformer classes in twenty fourteen.

625
00:35:28,880 --> 00:35:31,640
Speaker 2: Twenty fourteen. You know, I love that though. I love

626
00:35:31,680 --> 00:35:35,000
Speaker 2: that little story because that's a really good example of like,

627
00:35:35,440 --> 00:35:37,320
Speaker 2: if you want it bad enough, you're going to figure

628
00:35:37,360 --> 00:35:40,920
Speaker 2: out right, so you knew like where you wanted to go,

629
00:35:41,000 --> 00:35:45,080
Speaker 2: which was having the Reformers, but that wasn't an option yet,

630
00:35:45,080 --> 00:35:47,719
Speaker 2: So like, what's your plan B. I remember one of

631
00:35:47,719 --> 00:35:49,479
Speaker 2: the first people I had on the show he said

632
00:35:49,480 --> 00:35:51,360
Speaker 2: something that has always stuck with me, which is, if

633
00:35:51,400 --> 00:35:53,000
Speaker 2: you don't have a plan B, then you don't have

634
00:35:53,080 --> 00:35:56,600
Speaker 2: a plan. So when you signed that lease, it was like,

635
00:35:56,760 --> 00:35:58,600
Speaker 2: I know what I want, but in order to get

636
00:35:58,600 --> 00:36:00,440
Speaker 2: to what I want, I'm going to have to do

637
00:36:00,520 --> 00:36:02,719
Speaker 2: this first. And that's the thing that I think a

638
00:36:02,719 --> 00:36:05,080
Speaker 2: lot of people struggle with and is also a barrier

639
00:36:05,160 --> 00:36:07,640
Speaker 2: to the reason why a lot of people don't start

640
00:36:07,800 --> 00:36:12,239
Speaker 2: is because they're not ready truly to go after the

641
00:36:12,400 --> 00:36:17,000
Speaker 2: ultimate goal, or they're not ready truly to be okay

642
00:36:17,320 --> 00:36:20,960
Speaker 2: with shifting the plan to help them get to ultimately

643
00:36:21,360 --> 00:36:23,319
Speaker 2: where they want to be, but they can't get there

644
00:36:23,400 --> 00:36:24,719
Speaker 2: right now totally.

645
00:36:25,120 --> 00:36:30,040
Speaker 1: I also think for so many people who are starting

646
00:36:30,040 --> 00:36:34,680
Speaker 1: something new or starting a business, it's really great to

647
00:36:34,719 --> 00:36:39,160
Speaker 1: be incremental. So start with just one part and see

648
00:36:39,160 --> 00:36:41,480
Speaker 1: how it lands. You want to make sure that people

649
00:36:41,600 --> 00:36:43,840
Speaker 1: like it before you go to the next phase it.

650
00:36:44,120 --> 00:36:48,240
Speaker 1: Give yourself a situation where you can do some testing,

651
00:36:49,000 --> 00:36:52,200
Speaker 1: get some user feedback, because I feel like so many

652
00:36:52,239 --> 00:36:57,600
Speaker 1: people spend they raise money, they spend millions of dollars

653
00:36:57,600 --> 00:37:01,160
Speaker 1: on an idea, and when that finally hits the market,

654
00:37:01,520 --> 00:37:04,399
Speaker 1: they didn't actually know that that's what people wanted yet.

655
00:37:05,000 --> 00:37:08,680
Speaker 1: And I see people do that, and I think that

656
00:37:08,719 --> 00:37:11,960
Speaker 1: if you can be more incremental and make sure you

657
00:37:12,200 --> 00:37:17,560
Speaker 1: test an experiment and because your plan or your ultimate

658
00:37:17,600 --> 00:37:20,080
Speaker 1: plan may end up being different than what you originally

659
00:37:20,120 --> 00:37:22,360
Speaker 1: thought because you just see what people want. I was

660
00:37:22,440 --> 00:37:25,600
Speaker 1: very lucky that people did want reformer classes, but it

661
00:37:25,640 --> 00:37:29,440
Speaker 1: did take a lot of testing and talking to people

662
00:37:29,480 --> 00:37:35,839
Speaker 1: and getting reviews from students to finalize our format. And

663
00:37:36,280 --> 00:37:39,200
Speaker 1: you know, we kept we still tweak all the time.

664
00:37:39,200 --> 00:37:41,920
Speaker 1: We take student feedback and we go to the teachers

665
00:37:41,920 --> 00:37:43,319
Speaker 1: and we're like, hey, we want a little bit more

666
00:37:43,320 --> 00:37:45,640
Speaker 1: of this, or a little bit less of that, or

667
00:37:46,080 --> 00:37:49,319
Speaker 1: how do we address this need that we're hearing. So

668
00:37:49,320 --> 00:37:55,840
Speaker 1: you constantly are tweaking and adjusting. And I think, you know,

669
00:37:55,920 --> 00:37:58,640
Speaker 1: if I had gone if I had gone in with

670
00:37:59,360 --> 00:38:04,239
Speaker 1: a completed format and starting classes and that didn't hit

671
00:38:04,760 --> 00:38:08,200
Speaker 1: you have to be ready to respond to the environment,

672
00:38:08,320 --> 00:38:11,600
Speaker 1: respond to what people actually want. And I think that

673
00:38:11,760 --> 00:38:16,920
Speaker 1: was a great thing about growing sort of organically. The

674
00:38:16,960 --> 00:38:19,239
Speaker 1: way that we did is that gave us time and

675
00:38:19,320 --> 00:38:22,480
Speaker 1: space to experiment and test and hear from people what

676
00:38:22,560 --> 00:38:29,399
Speaker 1: they wanted and really build the technique that we use

677
00:38:29,480 --> 00:38:33,319
Speaker 1: now from a combination of what I see people need

678
00:38:33,320 --> 00:38:36,279
Speaker 1: in their bodies with what people want to feel, with

679
00:38:36,760 --> 00:38:39,000
Speaker 1: what I see in terms of the results for people.

680
00:38:43,680 --> 00:38:46,040
Speaker 2: Taking a break from today's episode to talk to you

681
00:38:46,200 --> 00:38:51,719
Speaker 2: about my sponsors. First up, Future, what's the best workout program? Well,

682
00:38:51,920 --> 00:38:54,879
Speaker 2: I would say that's one that is custom built for you.

683
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Speaker 2: Future's a new workout experience that pairs you want on

684
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685
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Speaker 2: a plan based on your goals, with workouts delivered to

686
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Speaker 2: your phone each and every week. Future, your Apple Watch,

687
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Speaker 2: and the app all pair seamlessly, so you and your

688
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689
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690
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691
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692
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Speaker 2: to see what's the best way to form workouts depending

693
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Speaker 2: on where I'm headed. So right now I am in

694
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Speaker 2: Las Vegas. It has a great Hotel gym, and I

695
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Speaker 2: was able to try and mix things up a little bit,

696
00:39:38,800 --> 00:39:41,640
Speaker 2: knowing that I have access here that I don't have

697
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Speaker 2: at my home gym back in Brooklyn. Like I said,

698
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Speaker 2: these programs are completely customized and it has been the

699
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700
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701
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703
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708
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709
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710
00:40:33,440 --> 00:40:37,440
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711
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712
00:40:40,560 --> 00:40:44,160
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713
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714
00:40:48,360 --> 00:40:51,799
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715
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716
00:40:55,040 --> 00:40:57,319
Speaker 2: be doing one of those one leg in, one leg

717
00:40:57,400 --> 00:41:00,960
Speaker 2: out things because I can't regulate my body temperature plus

718
00:41:01,160 --> 00:41:04,520
Speaker 2: in the winter. Right now, what I've been doing is

719
00:41:04,800 --> 00:41:08,120
Speaker 2: cranking the heat up on my pod cover so I

720
00:41:08,160 --> 00:41:10,520
Speaker 2: get into my bed. I'm nice and warm. I'm not

721
00:41:10,600 --> 00:41:12,920
Speaker 2: doing that running man that I used to do to

722
00:41:12,960 --> 00:41:16,240
Speaker 2: try to fuel the feelings in my toes. You totally

723
00:41:16,320 --> 00:41:19,839
Speaker 2: know what I'm talking about. Anyway, Now I feel as

724
00:41:19,840 --> 00:41:22,960
Speaker 2: though I'm falling asleep in record time, faster than I

725
00:41:23,000 --> 00:41:27,920
Speaker 2: ever have before thanks to my eight Sleep pod three cover.

726
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727
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729
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730
00:41:40,320 --> 00:41:54,160
Speaker 2: is eightsleep dot com slash hurdle. Something you're saying here

731
00:41:54,239 --> 00:41:56,160
Speaker 2: which is important to make sure that we address is

732
00:41:56,200 --> 00:41:59,200
Speaker 2: like you did the training to have this expertise to

733
00:41:59,360 --> 00:42:03,240
Speaker 2: know how to, like, let's say, keep your person safe.

734
00:42:03,680 --> 00:42:08,520
Speaker 2: So there becomes the necessity to blend your expertise and

735
00:42:08,640 --> 00:42:13,640
Speaker 2: like your certifications and your background with listening to consumer feedback,

736
00:42:13,840 --> 00:42:15,879
Speaker 2: and how can we mesh that together in a way

737
00:42:15,960 --> 00:42:17,320
Speaker 2: that is responsible.

738
00:42:17,719 --> 00:42:22,680
Speaker 1: Absolutely, Yeah, absolutely, because so much of what people know

739
00:42:23,200 --> 00:42:26,040
Speaker 1: about fitness is they want to feel it. And I

740
00:42:26,120 --> 00:42:28,160
Speaker 1: use quotation marks always when I say that, you guys

741
00:42:28,160 --> 00:42:31,120
Speaker 1: can't see that I'm saying feel it with quotation marks.

742
00:42:31,440 --> 00:42:35,319
Speaker 1: But it's that idea of sensation because it's hard for

743
00:42:35,440 --> 00:42:40,440
Speaker 1: people to it's hard for people to understand that something

744
00:42:40,520 --> 00:42:43,360
Speaker 1: is happening if they can't feel it. And one of

745
00:42:43,360 --> 00:42:47,160
Speaker 1: the things that's a bit complicated about that is the

746
00:42:47,200 --> 00:42:50,359
Speaker 1: more advanced you are, the more appropriateception you have, the

747
00:42:50,360 --> 00:42:55,080
Speaker 1: more ability you have to feel your body. So our

748
00:42:55,560 --> 00:43:02,200
Speaker 1: most deconditioned person has the least connection between that muscle

749
00:43:02,680 --> 00:43:05,960
Speaker 1: and their brain right their nervous system. Your ability to

750
00:43:06,000 --> 00:43:10,080
Speaker 1: actually feel that muscle is diminished when you're deconditioned, and

751
00:43:10,120 --> 00:43:12,320
Speaker 1: the stronger you get, you have more of an ability

752
00:43:12,320 --> 00:43:15,239
Speaker 1: to actually feel it. So how do you make sure

753
00:43:15,320 --> 00:43:18,320
Speaker 1: you're keeping someone who's deconditioned and the big very beginning

754
00:43:18,360 --> 00:43:21,840
Speaker 1: of their journey both safe but also satisfied by the

755
00:43:22,000 --> 00:43:25,799
Speaker 1: experience and having quote felt something. And that's something we've

756
00:43:25,800 --> 00:43:30,440
Speaker 1: spent a lot of time experimenting with, playing with testing,

757
00:43:31,080 --> 00:43:33,480
Speaker 1: and I think when you hit the nail on the

758
00:43:33,520 --> 00:43:38,359
Speaker 1: head of that for people not it's so exciting because

759
00:43:38,400 --> 00:43:42,520
Speaker 1: not only do they have an engaged experience where they're like, yes,

760
00:43:42,560 --> 00:43:44,560
Speaker 1: I want to come back and do that, but you,

761
00:43:44,640 --> 00:43:48,360
Speaker 1: as an instructor start to see their progress and that

762
00:43:48,480 --> 00:43:49,200
Speaker 1: is so cool.

763
00:43:49,400 --> 00:43:52,040
Speaker 2: Yeah, I mean, you're you're that's me, right, And I

764
00:43:52,560 --> 00:43:55,720
Speaker 2: think first, so many years I tried pilates, Like I

765
00:43:55,760 --> 00:43:58,080
Speaker 2: would dabble in it, and I would go and as a

766
00:43:58,560 --> 00:44:01,040
Speaker 2: like I won't even say recover because it still exists

767
00:44:01,040 --> 00:44:03,239
Speaker 2: in my life, Like a cardio junkie. I would go

768
00:44:03,239 --> 00:44:05,080
Speaker 2: to plats and be like, Okay, that was cool, but

769
00:44:05,200 --> 00:44:07,360
Speaker 2: like you walk out and your hair is still fine,

770
00:44:07,880 --> 00:44:10,319
Speaker 2: usually more often than not, and like you can go

771
00:44:10,360 --> 00:44:12,600
Speaker 2: to drinks and you're like, shit, I didn't, like I

772
00:44:12,640 --> 00:44:15,040
Speaker 2: didn't get what I needed out of that without the

773
00:44:15,080 --> 00:44:18,000
Speaker 2: awareness that you could get what you need. But you

774
00:44:18,120 --> 00:44:20,719
Speaker 2: just need to kind of work on that word that

775
00:44:20,760 --> 00:44:24,839
Speaker 2: we keep going back to here, that awareness right as

776
00:44:24,840 --> 00:44:25,560
Speaker 2: you move forward.

777
00:44:25,920 --> 00:44:30,080
Speaker 1: Yeah. Absolutely, I think that is especially for people who

778
00:44:30,120 --> 00:44:34,960
Speaker 1: come from like exactly like you're saying, cardio junkie or

779
00:44:36,080 --> 00:44:40,200
Speaker 1: fitness that tears your body down, right, it's there's so

780
00:44:40,320 --> 00:44:43,960
Speaker 1: much sensation that when you don't feel that, you're like, well,

781
00:44:44,000 --> 00:44:48,520
Speaker 1: did anything happen? But actually a lot happened. It was

782
00:44:48,680 --> 00:44:51,520
Speaker 1: just you know, a lot of it is your deeper muscles,

783
00:44:51,560 --> 00:44:55,040
Speaker 1: those muscles closer to the bone also have less nerve innervation,

784
00:44:56,080 --> 00:44:58,839
Speaker 1: so you actually feel them less, but that doesn't mean

785
00:44:58,880 --> 00:45:02,760
Speaker 1: that they're less must right, So those those kinds of things.

786
00:45:03,160 --> 00:45:07,160
Speaker 1: And listen, I love breaking a sweat also, So there's

787
00:45:07,200 --> 00:45:11,000
Speaker 1: nothing wrong with breaking a sweat, absolutely totally, but you

788
00:45:11,040 --> 00:45:13,840
Speaker 1: don't necessarily have to break a sweat in order to

789
00:45:13,880 --> 00:45:16,960
Speaker 1: have a lot of benefit from a workout, particularly if

790
00:45:16,960 --> 00:45:18,160
Speaker 1: it's a strength training workout.

791
00:45:18,440 --> 00:45:21,120
Speaker 2: Was there ever a time in those initial years where

792
00:45:21,160 --> 00:45:23,680
Speaker 2: you questioned if this was going to work at all?

793
00:45:24,239 --> 00:45:26,960
Speaker 1: Oh? My god, yes, I would say it. Maybe the

794
00:45:27,080 --> 00:45:30,640
Speaker 1: sixth month mark. I was like, I made a major mistake.

795
00:45:30,920 --> 00:45:33,360
Speaker 1: This is a problem, Like how do I get out?

796
00:45:33,640 --> 00:45:34,879
Speaker 2: Right? What did you do?

797
00:45:35,880 --> 00:45:41,759
Speaker 1: Well? I that wasn't really an option. So it just

798
00:45:41,840 --> 00:45:45,080
Speaker 1: wasn't an option. So I was like, Okay, the only

799
00:45:45,120 --> 00:45:46,200
Speaker 1: way out is through?

800
00:45:46,440 --> 00:45:49,279
Speaker 2: Yeah, and what a lesson? Right, Like, the only way

801
00:45:49,320 --> 00:45:53,520
Speaker 2: through truly is through. When you were like navigating the

802
00:45:53,520 --> 00:45:56,680
Speaker 2: anxiety that came with the only way through is through mentality.

803
00:45:57,200 --> 00:45:59,680
Speaker 2: How did you how did you? How did you navigate

804
00:45:59,680 --> 00:46:00,480
Speaker 2: that time period?

805
00:46:02,800 --> 00:46:05,600
Speaker 1: Well, there are there are so many things. There's so

806
00:46:05,600 --> 00:46:09,120
Speaker 1: many things I think for any small business that is bootstrapped,

807
00:46:09,480 --> 00:46:11,440
Speaker 1: and I feel like people don't talk about this a

808
00:46:11,480 --> 00:46:15,640
Speaker 1: lot because most businesses, and this is a reasonable thing

809
00:46:15,680 --> 00:46:19,440
Speaker 1: to do, so no shade, start with a lot more capital.

810
00:46:20,000 --> 00:46:22,839
Speaker 1: And which, by the way, you should definitely start your

811
00:46:22,840 --> 00:46:25,040
Speaker 1: business with capital. If you're listening to this, I did

812
00:46:25,080 --> 00:46:27,320
Speaker 1: this thing. It was not that great of an idea.

813
00:46:27,520 --> 00:46:31,239
Speaker 1: You should start with capital, but it is possible to

814
00:46:31,320 --> 00:46:34,080
Speaker 1: do it without if you're completely bootstrapped and you don't

815
00:46:34,120 --> 00:46:39,880
Speaker 1: have a nut to start with, you're managing or cash

816
00:46:39,920 --> 00:46:44,560
Speaker 1: flow is the most important thing for being able to

817
00:46:44,560 --> 00:46:47,279
Speaker 1: stay aflow as a business. And there is a lot

818
00:46:47,280 --> 00:46:51,320
Speaker 1: of focus on high profit margin, but the most important

819
00:46:51,360 --> 00:46:55,560
Speaker 1: thing to your business operating is cash flow because you

820
00:46:55,640 --> 00:46:57,200
Speaker 1: need that cash to pay your rent and to pay

821
00:46:57,239 --> 00:47:02,000
Speaker 1: your employees. And I think that definitely the most terrifying

822
00:47:02,080 --> 00:47:05,520
Speaker 1: thing is when you start to take on staff and

823
00:47:06,160 --> 00:47:08,680
Speaker 1: making sure that you can cover those people's payroll because

824
00:47:08,719 --> 00:47:11,400
Speaker 1: you were responsible for them being able to pay their rent.

825
00:47:11,600 --> 00:47:13,640
Speaker 1: And that is that was a heavy weight for me.

826
00:47:13,760 --> 00:47:17,600
Speaker 1: I don't think it was emotionally prepared for how responsible

827
00:47:17,920 --> 00:47:21,520
Speaker 1: I was for other people and their livelihood, and that

828
00:47:21,640 --> 00:47:25,360
Speaker 1: was a heavy weight. But definitely making sure you have

829
00:47:25,480 --> 00:47:28,960
Speaker 1: that cash flow, even if your profit margin is lower,

830
00:47:29,600 --> 00:47:31,120
Speaker 1: is so important.

831
00:47:31,360 --> 00:47:34,880
Speaker 2: Yeah. Yeah, and especially when you're kind of bootstrapping it.

832
00:47:35,000 --> 00:47:38,239
Speaker 2: I can't even imagine how that must have weighed on you,

833
00:47:38,760 --> 00:47:42,200
Speaker 2: worrying about how you were going to pay your employees.

834
00:47:42,000 --> 00:47:45,399
Speaker 1: Very serious, Yeah, I mean, and that's something I would

835
00:47:45,480 --> 00:47:48,600
Speaker 1: never want to go back to a life where I

836
00:47:48,640 --> 00:47:50,960
Speaker 1: was worried about covering payroll. We'll never go back there.

837
00:47:50,960 --> 00:47:54,160
Speaker 1: And I think because of that, it's taught me to

838
00:47:54,200 --> 00:47:57,960
Speaker 1: be conservative when that is not my natural nature.

839
00:47:58,200 --> 00:47:59,960
Speaker 2: Yeah, we'll fast forward here a little bit for this

840
00:48:00,040 --> 00:48:03,399
Speaker 2: take of time. Talk to me about when you know

841
00:48:03,920 --> 00:48:07,200
Speaker 2: that you're going to be okay in terms of like

842
00:48:07,320 --> 00:48:08,680
Speaker 2: making it through that chapter.

843
00:48:09,280 --> 00:48:15,160
Speaker 1: I would say sometime probably towards the end of twenty fourteen.

844
00:48:15,520 --> 00:48:18,399
Speaker 1: We introduced we were actually able to buy the reformers

845
00:48:18,760 --> 00:48:23,000
Speaker 1: and started doing actual reformer classes in early twenty fourteen,

846
00:48:23,719 --> 00:48:26,800
Speaker 1: And as soon as we did that, it just clicked.

847
00:48:27,200 --> 00:48:31,680
Speaker 1: It was working. People wanted what we were selling, and

848
00:48:31,719 --> 00:48:34,640
Speaker 1: I think I had this moment, especially coming from dance,

849
00:48:35,320 --> 00:48:39,480
Speaker 1: where listen, I'm obsessed with ballet, but like, no one

850
00:48:39,520 --> 00:48:43,240
Speaker 1: actually wants to go to ballet. Very few people unless

851
00:48:43,239 --> 00:48:45,000
Speaker 1: it's ABT, right, Like we all want to go see

852
00:48:45,040 --> 00:48:47,200
Speaker 1: ABT or New York City Ballet, but like if you

853
00:48:47,480 --> 00:48:51,560
Speaker 1: are making weird dance in Bushwick, very few people actually

854
00:48:51,560 --> 00:48:54,040
Speaker 1: want to go to your performance, right. So, coming from

855
00:48:54,120 --> 00:48:58,280
Speaker 1: a world of making weird art, selling something that people

856
00:48:58,320 --> 00:49:03,239
Speaker 1: wanted to buy was very exhilarating, and that moment of

857
00:49:03,280 --> 00:49:06,840
Speaker 1: being like, WHOA, this is working, This is traction. People

858
00:49:06,880 --> 00:49:11,279
Speaker 1: want what we're doing that moment and we also, I

859
00:49:11,320 --> 00:49:14,160
Speaker 1: would say that combined with we started working with an

860
00:49:14,239 --> 00:49:18,960
Speaker 1: analyst who helped us build out a forecast plan. And

861
00:49:19,680 --> 00:49:22,880
Speaker 1: when we built the plan, I remember looking at the

862
00:49:22,880 --> 00:49:26,200
Speaker 1: spreadsheet and being like, there's like, probably no way this

863
00:49:26,239 --> 00:49:28,880
Speaker 1: is going to happen. And then we followed the steps.

864
00:49:29,000 --> 00:49:31,120
Speaker 1: We followed the plan, and at the end of the year,

865
00:49:31,719 --> 00:49:34,200
Speaker 1: we were on target, were exceeding the targets that we

866
00:49:34,239 --> 00:49:37,800
Speaker 1: had built in the cash flow forecast or in the

867
00:49:38,640 --> 00:49:42,160
Speaker 1: business plan. And I remember looking at that and being like, WHOA,

868
00:49:42,960 --> 00:49:44,680
Speaker 1: I can see the future.

869
00:49:45,880 --> 00:49:49,160
Speaker 2: It's trending upward, so exciting.

870
00:49:49,880 --> 00:49:52,200
Speaker 1: That was a very cool thing, and you know, being

871
00:49:52,200 --> 00:49:55,560
Speaker 1: a person that I didn't I think I built my

872
00:49:55,600 --> 00:49:58,560
Speaker 1: first spreadsheet after opening New York Plates. Right, there's like

873
00:49:58,640 --> 00:50:02,000
Speaker 1: my background who I am and being able to engage

874
00:50:02,040 --> 00:50:05,359
Speaker 1: with that as a tool to not just like see

875
00:50:05,360 --> 00:50:07,680
Speaker 1: the future, but to create the future because you can

876
00:50:07,800 --> 00:50:10,920
Speaker 1: go in there and you can play with scenarios until

877
00:50:11,040 --> 00:50:13,120
Speaker 1: you hit a scenario that works and then you're like, Okay,

878
00:50:13,120 --> 00:50:14,839
Speaker 1: those are the targets. How are we going to make

879
00:50:14,880 --> 00:50:19,080
Speaker 1: that happen? And that is really empowering that you can

880
00:50:19,480 --> 00:50:23,520
Speaker 1: through good planning, I know, Shaker guys, through good planning,

881
00:50:24,120 --> 00:50:26,160
Speaker 1: you can change your future.

882
00:50:26,760 --> 00:50:33,800
Speaker 2: Wow, bold statement, whoa, whoa Okay, but even the best

883
00:50:34,000 --> 00:50:39,400
Speaker 2: lead plans have hurdles. Fast forward to March twenty twenty.

884
00:50:39,440 --> 00:50:43,520
Speaker 2: Talk to us about what happened for New York Pilates

885
00:50:43,600 --> 00:50:44,360
Speaker 2: during the pandemic.

886
00:50:45,000 --> 00:50:48,319
Speaker 1: Well, it is no secret that all of fitness in

887
00:50:48,360 --> 00:50:51,640
Speaker 1: New York City was closed for about a year and

888
00:50:52,120 --> 00:50:57,960
Speaker 1: four months, So we were effectively closed for over a year.

889
00:50:58,520 --> 00:51:01,920
Speaker 1: And as you can imagine that we were pretty fucked.

890
00:51:02,400 --> 00:51:04,480
Speaker 2: Yeah, yeah, totally.

891
00:51:04,520 --> 00:51:08,640
Speaker 1: There's not really any way else to say it, so

892
00:51:09,920 --> 00:51:15,359
Speaker 1: we did what we we those first few weeks, Brian

893
00:51:15,400 --> 00:51:18,000
Speaker 1: and I were like, Uh, what are we gonna do?

894
00:51:18,440 --> 00:51:22,400
Speaker 1: We listened to a lot of economics podcasts, in particular

895
00:51:22,640 --> 00:51:27,200
Speaker 1: Planet Money I'm a huge fan of. And what was

896
00:51:27,280 --> 00:51:33,280
Speaker 1: great is that listening to economists talk about the economic

897
00:51:33,400 --> 00:51:37,640
Speaker 1: impact of the closures, it wasn't politicized in the same

898
00:51:37,680 --> 00:51:40,440
Speaker 1: way that it was from other news outlets, and so

899
00:51:40,640 --> 00:51:45,359
Speaker 1: it gave us a really quite accurate, actually vision of

900
00:51:45,400 --> 00:51:50,000
Speaker 1: how things were going to play out from from calculating

901
00:51:50,280 --> 00:51:53,080
Speaker 1: this is a bit twisted, I'm sorry, guys, the like

902
00:51:53,280 --> 00:51:56,319
Speaker 1: what the cost to the government is of a death

903
00:51:57,160 --> 00:51:59,640
Speaker 1: right and using I know it's very dark, I'm sorry,

904
00:51:59,760 --> 00:52:04,480
Speaker 1: but hearing from economists about that, how they can only

905
00:52:04,760 --> 00:52:09,479
Speaker 1: we can only close the economy for about three months

906
00:52:09,560 --> 00:52:16,200
Speaker 1: completely before it no longer is economically viable, right, those

907
00:52:16,280 --> 00:52:18,680
Speaker 1: kinds of things, And so all the way back in

908
00:52:18,719 --> 00:52:20,600
Speaker 1: the beginning we were like, oh, well, this is definitely

909
00:52:20,600 --> 00:52:23,240
Speaker 1: not two weeks. Then, this is at least three months.

910
00:52:23,600 --> 00:52:23,759
Speaker 2: Right.

911
00:52:24,080 --> 00:52:26,359
Speaker 1: There was no way that we could have guessed that

912
00:52:27,440 --> 00:52:33,440
Speaker 1: fitness would be for some reason closed for a year plus.

913
00:52:34,320 --> 00:52:36,520
Speaker 1: Nothing could have told us that, because that was just

914
00:52:36,760 --> 00:52:39,279
Speaker 1: weird and doesn't make any sense, but it is what

915
00:52:39,320 --> 00:52:42,480
Speaker 1: it is. So but I think that that was really helpful.

916
00:52:42,640 --> 00:52:46,600
Speaker 1: So once we realized this is not two weeks, this

917
00:52:46,719 --> 00:52:51,800
Speaker 1: is at least three months, then we made a very

918
00:52:51,840 --> 00:52:57,200
Speaker 1: hard decision which was basically a turtle and that's a

919
00:52:57,320 --> 00:53:00,520
Speaker 1: term that I adopted from Brian. It's a boxing term,

920
00:53:00,680 --> 00:53:03,320
Speaker 1: which means you kind of like huddle in your shell

921
00:53:03,400 --> 00:53:06,759
Speaker 1: and cover your head and be ready to take the punches. Right.

922
00:53:07,080 --> 00:53:11,480
Speaker 1: So that's what we did. We basically closed the business.

923
00:53:12,400 --> 00:53:18,520
Speaker 1: We tried to stop all outflow of cash and just

924
00:53:18,680 --> 00:53:23,840
Speaker 1: sit quiet as much as possible in order to preserve

925
00:53:23,920 --> 00:53:26,560
Speaker 1: the business in order to be able to reopen. And

926
00:53:27,480 --> 00:53:34,400
Speaker 1: adjacent to that, we started working on opening our online.

927
00:53:32,880 --> 00:53:36,239
Speaker 2: Your online platform. So in doing that where you still

928
00:53:36,280 --> 00:53:38,480
Speaker 2: like paying the leases that you had.

929
00:53:38,880 --> 00:53:43,440
Speaker 1: I will say that we were accruing debt towards the

930
00:53:43,520 --> 00:53:46,640
Speaker 1: leases that we have and we made a tough decision

931
00:53:46,960 --> 00:53:50,160
Speaker 1: to keep all of our leases a lot of I

932
00:53:50,200 --> 00:53:54,279
Speaker 1: can't remember the amount, but at least fifty percent of

933
00:53:54,520 --> 00:53:57,960
Speaker 1: Fitness closed in New York City. And the reason most

934
00:53:58,000 --> 00:54:00,160
Speaker 1: of it closed is because if you're closed for over

935
00:54:00,200 --> 00:54:02,440
Speaker 1: a year and a half, you are liable for all

936
00:54:02,480 --> 00:54:05,719
Speaker 1: of that rent, and we made the tough decision to

937
00:54:05,800 --> 00:54:10,200
Speaker 1: keep our leases and negotiate, and those were those were

938
00:54:10,320 --> 00:54:15,960
Speaker 1: really tough conversations because our landlords didn't agree with our

939
00:54:15,960 --> 00:54:18,600
Speaker 1: decision to keep our lease but also not move out.

940
00:54:20,320 --> 00:54:21,160
Speaker 2: We would like all of it.

941
00:54:21,320 --> 00:54:25,359
Speaker 1: Yeah, So we were like, look, guys, we're not moving out.

942
00:54:25,400 --> 00:54:28,640
Speaker 1: We've been a great tenant. We've been here for in

943
00:54:28,719 --> 00:54:31,960
Speaker 1: some cases four five, six years. We've always paid you

944
00:54:32,000 --> 00:54:36,120
Speaker 1: rent on time. These are extenuating circumstances. You're not going

945
00:54:36,160 --> 00:54:38,120
Speaker 1: to get another tenant because New York City is closed,

946
00:54:38,960 --> 00:54:40,320
Speaker 1: and we're going to stay here and we're going to

947
00:54:40,400 --> 00:54:45,280
Speaker 1: reopen and as soon as there's the moratorium on rent

948
00:54:45,480 --> 00:54:49,680
Speaker 1: is over, then we will negotiate. So that's what we did.

949
00:54:49,800 --> 00:54:52,880
Speaker 1: We came to settlements with all of our landlords. But

950
00:54:53,640 --> 00:54:57,480
Speaker 1: you know, people think, oh, you're back open, like everything's done,

951
00:54:57,520 --> 00:55:01,520
Speaker 1: but it's really taken not nine months to a year.

952
00:55:01,560 --> 00:55:04,040
Speaker 1: It took nine months to a year to agree on

953
00:55:04,160 --> 00:55:07,560
Speaker 1: terms with all of our landlords. And we just you know,

954
00:55:07,920 --> 00:55:11,040
Speaker 1: we're paying back a huge amount of that back rent.

955
00:55:11,400 --> 00:55:14,040
Speaker 1: It's not like they just forgave it. So one of

956
00:55:14,080 --> 00:55:19,200
Speaker 1: the challenges now is that and there are probably a

957
00:55:19,239 --> 00:55:22,560
Speaker 1: lot of businesses in this situation where they are paying

958
00:55:22,640 --> 00:55:24,960
Speaker 1: a lot of back rent, so their costs are up

959
00:55:25,080 --> 00:55:26,960
Speaker 1: pretty significantly.

960
00:55:26,400 --> 00:55:29,759
Speaker 2: Right right, man, I just can't even what were you

961
00:55:29,840 --> 00:55:32,600
Speaker 2: doing emotionally during that time to like handle being so

962
00:55:32,800 --> 00:55:34,240
Speaker 2: out of your regular routine.

963
00:55:34,960 --> 00:55:36,280
Speaker 1: I mean, listen, it was tough.

964
00:55:36,400 --> 00:55:36,800
Speaker 2: Yeah.

965
00:55:36,840 --> 00:55:41,440
Speaker 1: I was definitely trying to take care of myself and

966
00:55:41,480 --> 00:55:44,840
Speaker 1: my own body. Something I started doing during the pandemic

967
00:55:45,360 --> 00:55:50,880
Speaker 1: was I started doing Instagram live workouts. We were closed,

968
00:55:51,360 --> 00:55:54,480
Speaker 1: everyone was stuck at home. It was just a tough time.

969
00:55:54,680 --> 00:55:57,400
Speaker 1: So that was one of the ways that I coped

970
00:55:58,000 --> 00:56:01,520
Speaker 1: and also a way to continue to engage our community

971
00:56:02,000 --> 00:56:07,120
Speaker 1: and just give something to people. So every day, for god,

972
00:56:07,200 --> 00:56:11,880
Speaker 1: I think six months, I did Instagram live workouts and

973
00:56:11,920 --> 00:56:14,799
Speaker 1: I got on there every single day. They were, you know,

974
00:56:14,880 --> 00:56:18,040
Speaker 1: approximately fifteen minutes, had nothing to do, so sometimes they

975
00:56:18,120 --> 00:56:18,560
Speaker 1: ran over.

976
00:56:20,719 --> 00:56:21,919
Speaker 2: Sometimes that's just how it went.

977
00:56:23,280 --> 00:56:25,120
Speaker 1: But that's something that I did that was a really

978
00:56:25,200 --> 00:56:27,960
Speaker 1: great way to It was just great to engage with

979
00:56:27,960 --> 00:56:34,239
Speaker 1: people and give some focus in what was a very

980
00:56:34,320 --> 00:56:35,200
Speaker 1: unfocused time.

981
00:56:35,480 --> 00:56:39,040
Speaker 2: Yeah. Yeah, wow, oh my gosh, just like the stress

982
00:56:39,040 --> 00:56:41,640
Speaker 2: of that time for so many now, like looking back

983
00:56:41,680 --> 00:56:44,439
Speaker 2: on it, It's crazy to see where we are now

984
00:56:44,520 --> 00:56:47,239
Speaker 2: versus where we were at this time maybe a year

985
00:56:47,400 --> 00:56:51,040
Speaker 2: to two years ago, right, and how everything just switched

986
00:56:51,560 --> 00:56:55,520
Speaker 2: on a dime. Really, So going back now to what's

987
00:56:55,560 --> 00:56:57,840
Speaker 2: going on with New York Pilates these days, I know

988
00:56:57,880 --> 00:57:01,279
Speaker 2: you recently opened a new location in Flat Iron, which

989
00:57:01,320 --> 00:57:05,120
Speaker 2: is super, super gorgeous. Congratulations on that. How does it

990
00:57:05,200 --> 00:57:08,960
Speaker 2: feel to be on the other side of the pandemic

991
00:57:09,040 --> 00:57:12,839
Speaker 2: now from the POV that your studios are open, new

992
00:57:12,920 --> 00:57:16,720
Speaker 2: spaces opening. I mean, that's probably something again two years

993
00:57:16,760 --> 00:57:18,240
Speaker 2: ago you could only dream of.

994
00:57:19,160 --> 00:57:22,120
Speaker 1: Well, I'll say that we took that Flat Iron lease

995
00:57:22,360 --> 00:57:26,800
Speaker 1: immediately before the pandemic and choosing to keep it was

996
00:57:27,200 --> 00:57:30,480
Speaker 1: a tough and bold decision, but we decided to keep

997
00:57:30,560 --> 00:57:32,920
Speaker 1: it and go ahead and continue and finish the construction.

998
00:57:33,440 --> 00:57:35,440
Speaker 1: And I would say the biggest challenge of it is

999
00:57:35,480 --> 00:57:39,200
Speaker 1: that we were so pared down as a team that

1000
00:57:39,360 --> 00:57:44,840
Speaker 1: getting that completed was really tough. But I couldn't be

1001
00:57:45,320 --> 00:57:48,440
Speaker 1: happier to be really finally on the other side of

1002
00:57:48,480 --> 00:57:52,640
Speaker 1: that with the studio open. It is so beautiful and

1003
00:57:52,680 --> 00:57:56,560
Speaker 1: I'm so proud of that space and of the work

1004
00:57:56,720 --> 00:58:00,120
Speaker 1: that we did there, and I'm so happy to be

1005
00:58:00,400 --> 00:58:05,840
Speaker 1: in that neighborhood and building that new community there. I

1006
00:58:05,880 --> 00:58:11,440
Speaker 1: think after really what felt like such a battle to

1007
00:58:11,560 --> 00:58:14,640
Speaker 1: get to that point where we were open, where we

1008
00:58:15,000 --> 00:58:18,360
Speaker 1: are building community, it's really it feels like a bit

1009
00:58:18,400 --> 00:58:21,160
Speaker 1: of a calm after a very long storm.

1010
00:58:21,320 --> 00:58:23,880
Speaker 2: Yeah, how do you like working with your husband?

1011
00:58:24,400 --> 00:58:27,320
Speaker 1: Listen? I love Brian, He's amazing. It's really tough to

1012
00:58:27,360 --> 00:58:34,160
Speaker 1: work with your partner, but I also think that it's

1013
00:58:34,240 --> 00:58:38,520
Speaker 1: been so amazing for us learning to communicate with each other.

1014
00:58:39,280 --> 00:58:42,640
Speaker 1: And you know, people talk about this where they're like, oh,

1015
00:58:42,680 --> 00:58:45,520
Speaker 1: I could never work with my partner, but most people

1016
00:58:45,720 --> 00:58:50,280
Speaker 1: do actually work with their partner in so far as

1017
00:58:50,800 --> 00:58:53,680
Speaker 1: when you run a household, when you have a kid,

1018
00:58:54,320 --> 00:58:57,919
Speaker 1: those are times and places where you're going to need

1019
00:58:57,960 --> 00:59:01,960
Speaker 1: the kind of communication skills that are required to also

1020
00:59:02,040 --> 00:59:04,880
Speaker 1: run a business. And so that's something we've talked about

1021
00:59:04,920 --> 00:59:11,160
Speaker 1: a lot over the years, is how how the journey

1022
00:59:11,200 --> 00:59:16,560
Speaker 1: that we've been through around communication, around roles, responsibilities, how

1023
00:59:17,600 --> 00:59:22,800
Speaker 1: just how we work together, how that mirrors a lot

1024
00:59:22,880 --> 00:59:25,680
Speaker 1: of what's required in everyone's relationship.

1025
00:59:26,120 --> 00:59:29,040
Speaker 2: What would you say is one of maybe your best

1026
00:59:29,640 --> 00:59:33,760
Speaker 2: tips for any duo, whether it's in business or just

1027
00:59:33,880 --> 00:59:39,360
Speaker 2: maybe even friendships relationships to accomplish that like better level

1028
00:59:39,520 --> 00:59:40,440
Speaker 2: of communication.

1029
00:59:41,280 --> 00:59:44,800
Speaker 1: I think the thing that's helped us the most is

1030
00:59:45,240 --> 00:59:47,960
Speaker 1: reading the same books at the same time and then

1031
00:59:48,000 --> 00:59:51,080
Speaker 1: talking about them. Oh I love that, and you know,

1032
00:59:51,440 --> 00:59:56,760
Speaker 1: both being entrepreneurs together and having different levels of experience

1033
00:59:57,120 --> 01:00:02,160
Speaker 1: coming into opening a business using books. I mean, this

1034
01:00:02,200 --> 01:00:04,960
Speaker 1: one's a classic. Everyone should read this if you haven't

1035
01:00:05,200 --> 01:00:09,240
Speaker 1: a book like Radical Candor that you read together, and

1036
01:00:09,280 --> 01:00:11,560
Speaker 1: then you have a common language to talk about those

1037
01:00:11,600 --> 01:00:15,880
Speaker 1: concepts and then implement those concepts into your life. And

1038
01:00:15,920 --> 01:00:17,960
Speaker 1: there are a lot of books like that that we've

1039
01:00:18,280 --> 01:00:21,680
Speaker 1: read together, and then can use that as a common

1040
01:00:21,800 --> 01:00:25,400
Speaker 1: language and say, hey, what did you think about this,

1041
01:00:25,440 --> 01:00:28,560
Speaker 1: What did that mean to you? What do you like?

1042
01:00:28,840 --> 01:00:33,320
Speaker 1: How would you use that thing? And then when you're

1043
01:00:33,360 --> 01:00:36,960
Speaker 1: in a challenging situation, you can use that language to

1044
01:00:37,040 --> 01:00:39,720
Speaker 1: sort of ground you in something that feels like a

1045
01:00:39,760 --> 01:00:43,960
Speaker 1: third party idea and not either one of you pushing

1046
01:00:44,040 --> 01:00:45,200
Speaker 1: an idea on the other person.

1047
01:00:45,360 --> 01:00:48,080
Speaker 2: Super interesting. I love that recommendation reading the same books

1048
01:00:48,080 --> 01:00:50,760
Speaker 2: at the same time. So right now someone comes to

1049
01:00:50,760 --> 01:00:53,800
Speaker 2: your Instagram, they see the founder of New York Plates,

1050
01:00:53,840 --> 01:00:56,360
Speaker 2: and they also see that you've got something like sixty

1051
01:00:56,360 --> 01:00:59,240
Speaker 2: four thousand followers. When you look in the mirror, what

1052
01:00:59,320 --> 01:01:02,840
Speaker 2: is it that you see looking back at you?

1053
01:01:02,840 --> 01:01:07,760
Speaker 1: You know, I just see myself and I don't see

1054
01:01:08,600 --> 01:01:11,240
Speaker 1: when I look in the mirror, I just see me

1055
01:01:11,560 --> 01:01:15,760
Speaker 1: as a person. I see the person who woke up

1056
01:01:15,760 --> 01:01:17,480
Speaker 1: in My hair is messy and I need to wash

1057
01:01:17,520 --> 01:01:20,960
Speaker 1: my face. I see the list of things my laundry,

1058
01:01:20,960 --> 01:01:22,600
Speaker 1: list of things I want to get done that day.

1059
01:01:22,720 --> 01:01:22,880
Speaker 2: Right.

1060
01:01:23,360 --> 01:01:27,000
Speaker 1: I think it's really it's really interesting to look at

1061
01:01:27,560 --> 01:01:30,960
Speaker 1: It's very easy to look at other people and assume

1062
01:01:31,200 --> 01:01:34,520
Speaker 1: how they think or feel or what their life might

1063
01:01:34,560 --> 01:01:40,400
Speaker 1: be like. But everyone's experience is just themselves in their

1064
01:01:40,440 --> 01:01:43,800
Speaker 1: own body, having their own experience. And when you wake

1065
01:01:43,880 --> 01:01:46,280
Speaker 1: up in the morning, if you need like a tea

1066
01:01:46,520 --> 01:01:51,920
Speaker 1: or a coffee and to brush your teeth and think

1067
01:01:51,920 --> 01:01:55,600
Speaker 1: about what you're going to do that day. Definitely a

1068
01:01:55,640 --> 01:01:59,400
Speaker 1: beautiful life. But no, I like absurd ideas of grandeur.

1069
01:02:00,640 --> 01:02:03,440
Speaker 2: Grandeur. I love this word. I love this word for you.

1070
01:02:03,560 --> 01:02:06,520
Speaker 2: Who would you say? Who or what would you say?

1071
01:02:06,800 --> 01:02:07,600
Speaker 2: Inspires you?

1072
01:02:11,720 --> 01:02:14,640
Speaker 1: Well. Someone I've looked up to so much over the

1073
01:02:14,760 --> 01:02:18,160
Speaker 1: years is Elizabeth Cutler and Julie Rice, both of them

1074
01:02:18,200 --> 01:02:23,320
Speaker 1: who are the Soul Cycle founders, and I've been lucky

1075
01:02:23,440 --> 01:02:26,080
Speaker 1: enough to have a relationship with both of them. I

1076
01:02:26,160 --> 01:02:30,520
Speaker 1: know them through the studio, and Elizabeth has advised us

1077
01:02:31,120 --> 01:02:36,720
Speaker 1: over the years. And that's actually an amazing story. She

1078
01:02:36,800 --> 01:02:39,960
Speaker 1: came to the original West Village studio which no longer

1079
01:02:40,000 --> 01:02:42,840
Speaker 1: exists there and took a class and left her phone

1080
01:02:42,920 --> 01:02:45,160
Speaker 1: number at the front desk and said, have Heather call me.

1081
01:02:45,800 --> 01:02:48,120
Speaker 1: And I literally I lost it. I was like, what

1082
01:02:48,520 --> 01:02:53,280
Speaker 1: this is amazing, so so generous, so generous, so kind.

1083
01:02:53,360 --> 01:02:54,480
Speaker 2: What happened when you called her?

1084
01:02:56,280 --> 01:02:59,440
Speaker 1: She told me to move my studio right next to

1085
01:02:59,440 --> 01:02:59,840
Speaker 1: her house.

1086
01:03:01,160 --> 01:03:03,320
Speaker 2: Why what was the reasoning for that? Aside from the

1087
01:03:03,320 --> 01:03:04,800
Speaker 2: fact that she liked pull outis.

1088
01:03:05,680 --> 01:03:08,920
Speaker 1: Well one is our original studio. I signed this lease,

1089
01:03:09,040 --> 01:03:13,520
Speaker 1: which we talked about before. The original location was definitely

1090
01:03:13,560 --> 01:03:14,600
Speaker 1: a starter home.

1091
01:03:14,760 --> 01:03:16,360
Speaker 2: Let's call it that. Okay, okay, it.

1092
01:03:16,320 --> 01:03:18,840
Speaker 1: Was definitely a starter home, but it was also it

1093
01:03:18,880 --> 01:03:21,560
Speaker 1: was lower level. So she when we got on the phone,

1094
01:03:21,600 --> 01:03:24,240
Speaker 1: she was like, listen, our first location was in a basement.

1095
01:03:24,360 --> 01:03:26,200
Speaker 1: You need to move this store, and I think you

1096
01:03:26,240 --> 01:03:29,280
Speaker 1: should move it onto this street in the West Village.

1097
01:03:29,280 --> 01:03:31,400
Speaker 1: And I was like, why there and she was like, well,

1098
01:03:31,840 --> 01:03:34,440
Speaker 1: I do live around the corner. It was a very

1099
01:03:34,440 --> 01:03:39,600
Speaker 1: funny conversation but also like so incredibly validating for me,

1100
01:03:40,000 --> 01:03:42,640
Speaker 1: like at the very beginning of my business. I mean,

1101
01:03:43,000 --> 01:03:46,000
Speaker 1: what they did with soul Cycle, for anyone who's in

1102
01:03:46,280 --> 01:03:52,440
Speaker 1: boutique fitness is the ultimate there are you know everything,

1103
01:03:52,520 --> 01:03:56,840
Speaker 1: they created a new category and just everything about their

1104
01:03:56,920 --> 01:03:59,240
Speaker 1: journey is so incredible. So definitely look up to the

1105
01:03:59,280 --> 01:04:03,600
Speaker 1: two of them so much for what they built Little Plug.

1106
01:04:03,640 --> 01:04:07,000
Speaker 1: They have a new venture that is opening right now

1107
01:04:07,440 --> 01:04:14,760
Speaker 1: called Peoplehood that is really about about interpersonal communication. And

1108
01:04:14,800 --> 01:04:18,720
Speaker 1: they're two founders that they've been going to therapy together

1109
01:04:19,280 --> 01:04:24,280
Speaker 1: since the very beginning of their relationship as business partners,

1110
01:04:24,680 --> 01:04:28,880
Speaker 1: and I have found their business partnership very inspirational.

1111
01:04:28,320 --> 01:04:31,919
Speaker 2: As well interesting. I have to look into that outside

1112
01:04:32,320 --> 01:04:35,400
Speaker 2: of the new location, what would you say excites you

1113
01:04:35,600 --> 01:04:36,920
Speaker 2: about your business at the moment.

1114
01:04:37,160 --> 01:04:39,800
Speaker 1: I think what excites me the most about my business

1115
01:04:40,640 --> 01:04:47,120
Speaker 1: now is definitely our teacher training program. During COVID, one

1116
01:04:47,160 --> 01:04:50,960
Speaker 1: of the other things I did is I completely moved

1117
01:04:51,040 --> 01:04:55,640
Speaker 1: what had been an in person training program, overhauled the

1118
01:04:55,680 --> 01:04:59,960
Speaker 1: training program, and we put it completely online and now

1119
01:05:00,120 --> 01:05:06,160
Speaker 1: it is a self paced program where it's in a

1120
01:05:06,240 --> 01:05:11,800
Speaker 1: learning management system. There are two tracks, Matt Plates Certification

1121
01:05:11,880 --> 01:05:16,240
Speaker 1: and Reformer Plate's Certification. Both of them come with anatomy

1122
01:05:16,280 --> 01:05:22,160
Speaker 1: training and anatomy for PLATES. And I spent the better

1123
01:05:22,240 --> 01:05:27,160
Speaker 1: part of twenty twenty one recording these seminars for this

1124
01:05:27,280 --> 01:05:31,640
Speaker 1: training program. So I'm delivering a huge amount of the content,

1125
01:05:31,680 --> 01:05:34,160
Speaker 1: and then we also have other New York Plate's instructors

1126
01:05:34,720 --> 01:05:39,000
Speaker 1: delivering portions of the content that are teaching the exercises.

1127
01:05:39,720 --> 01:05:43,880
Speaker 1: And I'm so passionate about it because what was really

1128
01:05:44,000 --> 01:05:48,080
Speaker 1: challenging about certification and what you'll see in the marketplace

1129
01:05:48,440 --> 01:05:51,520
Speaker 1: is that you go for however many days the training is.

1130
01:05:51,600 --> 01:05:55,680
Speaker 1: Let's say it's you know, twelve days over six weeks. Right,

1131
01:05:55,720 --> 01:05:58,760
Speaker 1: you go and you spend eight hours, but you can

1132
01:05:58,840 --> 01:06:03,200
Speaker 1: only absorb so much new information, right. It's like studies

1133
01:06:03,200 --> 01:06:05,520
Speaker 1: show that after half an hour, your brain kind of

1134
01:06:05,640 --> 01:06:06,280
Speaker 1: shuts off.

1135
01:06:06,440 --> 01:06:06,680
Speaker 2: Right.

1136
01:06:07,280 --> 01:06:12,480
Speaker 1: So what I love, love, love about the format of

1137
01:06:12,520 --> 01:06:16,800
Speaker 1: the program is all of that dense content you can

1138
01:06:16,880 --> 01:06:19,040
Speaker 1: do for half an hour, take a break, come back

1139
01:06:19,080 --> 01:06:21,200
Speaker 1: to it, and you can move through all that content.

1140
01:06:21,240 --> 01:06:25,040
Speaker 1: I feel like you learn it so much better. And

1141
01:06:25,120 --> 01:06:29,480
Speaker 1: I'm just so excited about it. And I've been really

1142
01:06:29,520 --> 01:06:31,760
Speaker 1: happy with the teachers that have been coming out of

1143
01:06:31,760 --> 01:06:34,320
Speaker 1: our training program. And then we have what we call

1144
01:06:34,360 --> 01:06:37,000
Speaker 1: an apprenticeship, which is the in person portion where you

1145
01:06:37,280 --> 01:06:39,800
Speaker 1: can come into the studio and do your practice hours

1146
01:06:39,840 --> 01:06:44,600
Speaker 1: on the machines, and then we have a weekly session

1147
01:06:44,680 --> 01:06:48,440
Speaker 1: where you can jump online with one of our mentors

1148
01:06:48,440 --> 01:06:52,000
Speaker 1: and ask any of your questions. You can workshop exercises,

1149
01:06:52,160 --> 01:06:58,000
Speaker 1: so there's that in person portion as well, but because

1150
01:06:58,000 --> 01:07:00,840
Speaker 1: the content is quite dense, it is so amazing to

1151
01:07:00,880 --> 01:07:03,080
Speaker 1: be able to really take your time and then be

1152
01:07:03,120 --> 01:07:06,160
Speaker 1: able to re listen to something. If you're like yore,

1153
01:07:06,440 --> 01:07:09,320
Speaker 1: where does my so as attached to? And from right?

1154
01:07:09,480 --> 01:07:11,040
Speaker 1: You can go back to that video and you can

1155
01:07:11,080 --> 01:07:13,240
Speaker 1: rewatch it. And then there are quizzes all the way

1156
01:07:13,280 --> 01:07:16,840
Speaker 1: through to check for understanding. So you know, if you

1157
01:07:17,000 --> 01:07:18,920
Speaker 1: get through one of these quizzes and you get all

1158
01:07:18,960 --> 01:07:20,560
Speaker 1: the questions wrong, you need to go back and watch

1159
01:07:20,560 --> 01:07:24,280
Speaker 1: that video again. So it's really I'm so proud of it,

1160
01:07:25,040 --> 01:07:28,200
Speaker 1: so building that out and really seeing the results of it,

1161
01:07:28,240 --> 01:07:31,360
Speaker 1: and of course we're going through and tweaking some things

1162
01:07:31,400 --> 01:07:34,520
Speaker 1: here and there, but really excited about that, and then

1163
01:07:34,720 --> 01:07:40,400
Speaker 1: really excited about running a cleaner, more organized business. I

1164
01:07:40,440 --> 01:07:45,720
Speaker 1: think through COVID having to pare down so significantly, Brian

1165
01:07:45,800 --> 01:07:49,480
Speaker 1: and I had to upscale a lot in different areas

1166
01:07:49,920 --> 01:07:53,800
Speaker 1: in order to take on roles or jobs that we

1167
01:07:53,880 --> 01:07:57,920
Speaker 1: had delegated before, and I think by diving deeper into

1168
01:07:58,000 --> 01:08:01,560
Speaker 1: those skill sets, much better managers of them.

1169
01:08:01,840 --> 01:08:05,560
Speaker 2: Interesting. I love that word upskill. Yes, I mean upskilling

1170
01:08:05,600 --> 01:08:08,400
Speaker 2: can be really challenging, especially when you're used to being

1171
01:08:08,400 --> 01:08:11,640
Speaker 2: able to delegate, but also, to your point, can have

1172
01:08:11,880 --> 01:08:15,080
Speaker 2: a lot of benefits. What would you say the perhaps

1173
01:08:15,080 --> 01:08:18,400
Speaker 2: most difficult upskill that you've had to kind of get

1174
01:08:18,439 --> 01:08:20,960
Speaker 2: to terms with has been well.

1175
01:08:21,320 --> 01:08:28,000
Speaker 1: I would say upskilling in our financial department and really

1176
01:08:28,080 --> 01:08:35,720
Speaker 1: understanding that you either need a very talented CFO or

1177
01:08:35,760 --> 01:08:38,240
Speaker 1: you need to have your own financial vision for your company.

1178
01:08:39,800 --> 01:08:45,840
Speaker 1: And then for me personally, this is my longstanding challenge

1179
01:08:45,880 --> 01:08:50,439
Speaker 1: that I'm always working on, is managing people and holding

1180
01:08:50,479 --> 01:08:55,360
Speaker 1: them accountable, specifically holding people accountable in a way that

1181
01:08:55,600 --> 01:09:00,760
Speaker 1: is compassionate and non emotional but clear.

1182
01:09:01,240 --> 01:09:04,800
Speaker 2: Oh clear communication. You can be kind but firm. Yes,

1183
01:09:04,960 --> 01:09:07,679
Speaker 2: I love that. I love that. Well. I'm so glad

1184
01:09:07,720 --> 01:09:10,000
Speaker 2: that we were able to sit down and chat today

1185
01:09:10,000 --> 01:09:13,320
Speaker 2: before I let you go. Question for you right now,

1186
01:09:13,560 --> 01:09:16,240
Speaker 2: you have an opportunity to offer yourself a piece of

1187
01:09:16,280 --> 01:09:21,679
Speaker 2: advice back when you first signed your first lease, knowing

1188
01:09:21,960 --> 01:09:25,639
Speaker 2: what you know now, during that hurtle moment, what do

1189
01:09:25,920 --> 01:09:26,759
Speaker 2: you tell yourself?

1190
01:09:28,320 --> 01:09:31,120
Speaker 1: You know, when I've been asked this question in the past,

1191
01:09:31,360 --> 01:09:36,719
Speaker 1: I've said start with more money. But actually I think

1192
01:09:36,840 --> 01:09:44,000
Speaker 1: if I had understood the fullness of the challenge that

1193
01:09:44,120 --> 01:09:47,720
Speaker 1: I was, of the situation I was putting myself in,

1194
01:09:48,280 --> 01:09:50,920
Speaker 1: I don't think that I actually would have moved forward.

1195
01:09:51,439 --> 01:09:56,000
Speaker 1: And I do think that being naive in that way

1196
01:09:56,240 --> 01:09:58,680
Speaker 1: is the reason I moved forward, and I have no

1197
01:09:58,800 --> 01:10:02,920
Speaker 1: regrets about that. But I would recommend making sure you

1198
01:10:02,920 --> 01:10:03,719
Speaker 1: have enough money.

1199
01:10:04,120 --> 01:10:07,920
Speaker 2: But still, Heather, I'm so excited that we were able

1200
01:10:07,960 --> 01:10:09,560
Speaker 2: to do this. Give us the info. How do the

1201
01:10:09,640 --> 01:10:11,639
Speaker 2: hurdlers keep up with you? How do they follow along

1202
01:10:11,680 --> 01:10:11,920
Speaker 2: with you?

1203
01:10:12,840 --> 01:10:17,360
Speaker 1: Tell us You can follow me at Heather Anderson Underscore

1204
01:10:17,360 --> 01:10:19,640
Speaker 1: at the end PS. My last name has an S

1205
01:10:19,800 --> 01:10:23,680
Speaker 1: E N. But you can also find us at New

1206
01:10:23,720 --> 01:10:26,599
Speaker 1: York Plate's n E W y O R K P

1207
01:10:26,720 --> 01:10:29,120
Speaker 1: I L A T E S. You can find us

1208
01:10:29,160 --> 01:10:32,000
Speaker 1: at New York platates dot com, or you can find

1209
01:10:32,080 --> 01:10:34,960
Speaker 1: us inside the studios. Come and ss come and see us.

1210
01:10:35,040 --> 01:10:38,400
Speaker 2: I'm over at Emily Body and at Hurdle Podcast another

1211
01:10:38,439 --> 01:10:41,000
Speaker 2: hurdle conquered. Catch you guys next time.