1 00:00:06,160 --> 00:00:09,720 Speaker 1: Welcome to another episode of Strictly Business, the podcast devoted 2 00:00:09,760 --> 00:00:12,920 Speaker 1: to thought leaders in the entertainment industry on varieties co 3 00:00:13,119 --> 00:00:16,680 Speaker 1: editor in chief Andrew Wallenstein. There may be no more 4 00:00:16,800 --> 00:00:20,479 Speaker 1: sought after demographic than millennial Hispanics, which means it's a 5 00:00:20,480 --> 00:00:23,240 Speaker 1: lot of energy being spent on attracting them with content. 6 00:00:23,840 --> 00:00:26,239 Speaker 1: One of the companies doing that is Raise, and it's 7 00:00:26,280 --> 00:00:29,639 Speaker 1: CEO and Miliano Collumsook is here to talk about it. 8 00:00:31,400 --> 00:00:34,519 Speaker 1: Thanks for joining me. Thanks Andrew, very very nice to me. 9 00:00:34,680 --> 00:00:37,800 Speaker 1: You good to have you. So in terms of the 10 00:00:38,080 --> 00:00:40,920 Speaker 1: you know, being a Latino media company, I think that 11 00:00:40,960 --> 00:00:43,519 Speaker 1: can mean like so many different things, and you actually 12 00:00:43,640 --> 00:00:47,960 Speaker 1: do a lot of different components in your business. So 13 00:00:48,240 --> 00:00:52,519 Speaker 1: walk us through what exactly Raise is. Yes, I mean, 14 00:00:52,600 --> 00:00:56,360 Speaker 1: we we saw a great opportunity where, you know, some 15 00:00:56,440 --> 00:00:59,160 Speaker 1: of the dominant forces in the Hispanic business in the 16 00:00:59,240 --> 00:01:03,920 Speaker 1: US are catering to an older audience through business broadcast, 17 00:01:04,120 --> 00:01:07,200 Speaker 1: which is in secular decline. And we asked ourselves if 18 00:01:07,240 --> 00:01:10,440 Speaker 1: we were to create a Hispanic sort of focus company 19 00:01:10,480 --> 00:01:12,200 Speaker 1: to the in the US, what it would what would 20 00:01:12,200 --> 00:01:15,480 Speaker 1: it look like? And we look at some, uh, some 21 00:01:15,480 --> 00:01:18,160 Speaker 1: some previous successful companies like the case of MTV. You know, 22 00:01:18,200 --> 00:01:20,679 Speaker 1: can we create a brand that talks to a generation, 23 00:01:21,080 --> 00:01:23,440 Speaker 1: uh and and really take advantage of the fact that 24 00:01:23,560 --> 00:01:26,040 Speaker 1: a lot there's a lot of transitioning and kind of 25 00:01:26,120 --> 00:01:29,959 Speaker 1: sunsetting of the audience that's been historically on those two broadcasters, 26 00:01:30,000 --> 00:01:32,479 Speaker 1: like you know the case of Univision and Telemundo. But 27 00:01:32,560 --> 00:01:34,680 Speaker 1: we knew that in order to be a successful company 28 00:01:34,800 --> 00:01:37,360 Speaker 1: you have to put creative first, you know. You know, 29 00:01:37,360 --> 00:01:39,440 Speaker 1: I spent about fifteen years at Fox and and and 30 00:01:39,520 --> 00:01:44,600 Speaker 1: and every time that success was created financially was it 31 00:01:44,680 --> 00:01:46,640 Speaker 1: because it was a great story at the center. And 32 00:01:46,720 --> 00:01:49,320 Speaker 1: we said, we have to put talent and story at 33 00:01:49,320 --> 00:01:50,920 Speaker 1: the center, and then trying to figure out how to 34 00:01:50,920 --> 00:01:55,520 Speaker 1: exploit those things through digital, through traditional media, and really 35 00:01:55,560 --> 00:01:58,120 Speaker 1: also taking advantage of the fact that the platforms like 36 00:01:58,200 --> 00:02:01,600 Speaker 1: Netflix and Amazon are ex ending dramatically into the into 37 00:02:01,640 --> 00:02:04,760 Speaker 1: the demographic and need a lot of content. So how 38 00:02:04,800 --> 00:02:07,400 Speaker 1: how do we create a company that on one end 39 00:02:07,760 --> 00:02:10,720 Speaker 1: creates that brand for the future of his Spanish in 40 00:02:10,760 --> 00:02:12,640 Speaker 1: the US and at the same time takes advantage of 41 00:02:12,639 --> 00:02:15,080 Speaker 1: all the immediate business opportunities that are happening today. And 42 00:02:15,080 --> 00:02:17,919 Speaker 1: I think that's how Race was born. Does one really 43 00:02:18,120 --> 00:02:20,560 Speaker 1: sort of take care of the finances for the other 44 00:02:21,040 --> 00:02:23,560 Speaker 1: selling into Netflix and Hulu. I it imagines where the 45 00:02:23,600 --> 00:02:26,680 Speaker 1: money is whereas monetization in setting up a brand on 46 00:02:26,720 --> 00:02:30,000 Speaker 1: digital platforms, that's really tough. I think you're right. I mean, 47 00:02:30,320 --> 00:02:31,800 Speaker 1: you know, you look at a lot of the digital 48 00:02:31,880 --> 00:02:34,200 Speaker 1: media companies at the last three to five years, and 49 00:02:34,240 --> 00:02:37,520 Speaker 1: I think everybody's fighting for the tent of the budgets 50 00:02:37,520 --> 00:02:40,880 Speaker 1: that Google and Facebook don't take. And we don't believe 51 00:02:40,919 --> 00:02:44,040 Speaker 1: that created content for a brand is a sustainable business 52 00:02:44,040 --> 00:02:47,040 Speaker 1: proposition for any media company. I look at the Simpsons. 53 00:02:47,320 --> 00:02:49,360 Speaker 1: You know, Simpsons wouldn't have been the Simpsons if they 54 00:02:49,360 --> 00:02:51,760 Speaker 1: were created for a butterfinger or for a brand like 55 00:02:51,800 --> 00:02:54,280 Speaker 1: you know, the creative process needs to be independent from 56 00:02:54,480 --> 00:02:56,919 Speaker 1: sort of a brand that comes coming on board. So 57 00:02:57,440 --> 00:02:59,440 Speaker 1: we founded Raised on that premise. We said, we have 58 00:02:59,520 --> 00:03:01,520 Speaker 1: to do the best as the best content that we 59 00:03:01,560 --> 00:03:04,680 Speaker 1: can and then if Netflix and Amazon or Hulu or 60 00:03:05,240 --> 00:03:08,280 Speaker 1: TNT want to buy it, great, and then over time 61 00:03:08,320 --> 00:03:12,280 Speaker 1: we'll develop a brand relations brand related business. But it 62 00:03:12,320 --> 00:03:16,360 Speaker 1: has to start with the programming and and I think, um, 63 00:03:16,400 --> 00:03:18,120 Speaker 1: you know, I think I think that's that that that 64 00:03:18,160 --> 00:03:20,640 Speaker 1: holds true to to today. I mean we were not 65 00:03:21,000 --> 00:03:24,880 Speaker 1: a branded agency. We are a company that creates content 66 00:03:24,960 --> 00:03:27,519 Speaker 1: for demographic that's actually looking for a lot more than 67 00:03:27,600 --> 00:03:31,120 Speaker 1: what you currently exists. And you have some interesting partners 68 00:03:31,160 --> 00:03:33,760 Speaker 1: working with h and some interesting backers. Talk about that 69 00:03:34,160 --> 00:03:36,240 Speaker 1: we are we are blessed. I mean, what can I say? 70 00:03:36,280 --> 00:03:38,960 Speaker 1: I mean, this is my first experience in raising money 71 00:03:38,960 --> 00:03:42,280 Speaker 1: and having BC partners, and all we get is is 72 00:03:42,280 --> 00:03:45,160 Speaker 1: help and support and encouragement and actually, you know, can 73 00:03:45,240 --> 00:03:47,160 Speaker 1: we do more? Can we invest more? Can you know? 74 00:03:47,280 --> 00:03:50,040 Speaker 1: And I think in that in that regard great Craft 75 00:03:50,120 --> 00:03:53,600 Speaker 1: and Rain who had great experience with Vice, with awesome STV, 76 00:03:53,760 --> 00:03:58,000 Speaker 1: with Maker Studios, ut A partners as well. Uh, you know, 77 00:03:58,040 --> 00:04:01,360 Speaker 1: we're really been very health full in sort of helping us, 78 00:04:01,680 --> 00:04:05,360 Speaker 1: uh make you create this architecture for for for raise. 79 00:04:05,760 --> 00:04:09,320 Speaker 1: And obviously my partner Louise Ba and Sofia are obviously 80 00:04:09,320 --> 00:04:11,080 Speaker 1: people who have been in the Latino world for a 81 00:04:11,120 --> 00:04:15,040 Speaker 1: long time, and and I've had extensive relationships with you know, 82 00:04:15,080 --> 00:04:17,680 Speaker 1: other talent with brands. So I think it's a very 83 00:04:17,680 --> 00:04:19,720 Speaker 1: interesting ecosystem. But at the end of the day, I 84 00:04:19,760 --> 00:04:22,120 Speaker 1: think we're all very convinced that, you know, we do 85 00:04:22,200 --> 00:04:23,800 Speaker 1: have to create a brand and at the same time, 86 00:04:23,800 --> 00:04:25,680 Speaker 1: we have to be a company. Went to a company 87 00:04:25,720 --> 00:04:29,080 Speaker 1: that makes money, uh, you know the way that historically 88 00:04:29,120 --> 00:04:31,880 Speaker 1: production companies and media companies have made money as well. 89 00:04:32,320 --> 00:04:35,640 Speaker 1: So um, I have to ask the Sofia Vergara. People 90 00:04:35,720 --> 00:04:38,680 Speaker 1: might assume raises. You know, a lot of big talent 91 00:04:38,760 --> 00:04:42,480 Speaker 1: like her had these vanity shingles, as Variety would call it, 92 00:04:43,160 --> 00:04:46,719 Speaker 1: is raised just that or Sofia really bringing some ambition 93 00:04:46,760 --> 00:04:49,279 Speaker 1: to that. Sofia is one of the hardest working people 94 00:04:49,360 --> 00:04:52,000 Speaker 1: I think I've ever met. And and Sofia doesn't do 95 00:04:52,040 --> 00:04:55,240 Speaker 1: anything where she doesn't believe there's real upside in it. 96 00:04:55,279 --> 00:04:57,240 Speaker 1: And she's got a lot of ideas as well. So 97 00:04:57,279 --> 00:04:59,720 Speaker 1: I think we have you know, our ecosystem is an 98 00:04:59,720 --> 00:05:01,719 Speaker 1: interest seeing one. You know, I come from a studio, 99 00:05:02,120 --> 00:05:05,599 Speaker 1: which comes from talent management. Sophia has had extensive brand 100 00:05:05,640 --> 00:05:08,960 Speaker 1: relationships and work in Big I p our VC partners 101 00:05:09,000 --> 00:05:11,640 Speaker 1: have been involved in creation of successful companies. So I 102 00:05:11,640 --> 00:05:14,520 Speaker 1: think everybody has a role to play. Obviously, you know, 103 00:05:14,560 --> 00:05:17,599 Speaker 1: Sofia has has a lot of performing work that she 104 00:05:17,680 --> 00:05:19,760 Speaker 1: does as well. So you know, some of us, you know, 105 00:05:19,839 --> 00:05:23,159 Speaker 1: you know, spend more time than than mm hmm. So 106 00:05:23,200 --> 00:05:25,599 Speaker 1: you've been around a year or so, what are the 107 00:05:25,640 --> 00:05:28,480 Speaker 1: winds that have put Raise on the map. I think 108 00:05:28,520 --> 00:05:31,960 Speaker 1: we've I'm actually very excited and and and quite pleasantly 109 00:05:32,000 --> 00:05:34,839 Speaker 1: surprised by by the by the progress, you know. I think, 110 00:05:34,880 --> 00:05:38,400 Speaker 1: you know, we've announced a series with Netflix. We're co 111 00:05:38,520 --> 00:05:42,039 Speaker 1: producing within the Mexican production company series for Amazon Prime, 112 00:05:42,120 --> 00:05:45,560 Speaker 1: so you know, and these are these are very significant shows. 113 00:05:46,200 --> 00:05:48,000 Speaker 1: I think for a company one year old that kind 114 00:05:48,040 --> 00:05:49,960 Speaker 1: of comes from from a from the digital digital space 115 00:05:50,080 --> 00:05:53,080 Speaker 1: is a great win. We're having conversations with studios and 116 00:05:53,080 --> 00:05:56,720 Speaker 1: strategics about partnering for developing of i P which hopefully 117 00:05:56,720 --> 00:05:59,800 Speaker 1: we'll get to announce in the next few months. We 118 00:06:00,080 --> 00:06:03,640 Speaker 1: launched Raised dot tv and our presence across all social media, 119 00:06:03,920 --> 00:06:06,600 Speaker 1: and we amassed you know, a million and a half 120 00:06:06,640 --> 00:06:10,360 Speaker 1: subscribers on YouTube and you know, definitely growing Instagram. So 121 00:06:10,760 --> 00:06:14,679 Speaker 1: we're starting to see our KPIs and A metrics really 122 00:06:14,720 --> 00:06:17,200 Speaker 1: really grow very fast, and particularly engagement. One of the 123 00:06:17,200 --> 00:06:19,599 Speaker 1: things that we look at is that's our content resonate 124 00:06:19,680 --> 00:06:22,200 Speaker 1: with the audience, and I think, you know, compared to 125 00:06:22,240 --> 00:06:25,080 Speaker 1: any other digital media company that puts content on on 126 00:06:25,160 --> 00:06:29,120 Speaker 1: social media, our engagement sometimes doubles the average. So we're 127 00:06:29,240 --> 00:06:32,960 Speaker 1: very excited about having created a combination of content and 128 00:06:33,080 --> 00:06:36,080 Speaker 1: audience fit that we think has a very long, you know, 129 00:06:36,560 --> 00:06:39,240 Speaker 1: you know, long path that we can continue to exploit. 130 00:06:40,000 --> 00:06:44,080 Speaker 1: What is the secret sauce of raise from a brand perspective, 131 00:06:44,080 --> 00:06:47,680 Speaker 1: from a programming perspective that makes it resonate with this 132 00:06:47,839 --> 00:06:52,120 Speaker 1: Latino millennial audience. Things a special sauce, and I don't 133 00:06:52,160 --> 00:06:54,520 Speaker 1: think we have it down to the center. I think 134 00:06:54,520 --> 00:06:56,839 Speaker 1: we're iterating and there's sorta of things that work better 135 00:06:56,880 --> 00:07:00,479 Speaker 1: than others. We recently launched kind of our live show, 136 00:07:00,640 --> 00:07:03,480 Speaker 1: live variety show, which is purely focused on the digital 137 00:07:03,520 --> 00:07:06,120 Speaker 1: space out of our Mexico office, and we're gonna try 138 00:07:06,120 --> 00:07:08,599 Speaker 1: to see if we can add now from Los Angeles 139 00:07:08,640 --> 00:07:13,000 Speaker 1: to have that Mexico Los Angeles kind of corridor, which 140 00:07:13,080 --> 00:07:15,640 Speaker 1: from an audience perspectives are important for us. And we 141 00:07:15,800 --> 00:07:18,880 Speaker 1: try stuff all the time. You know that we've we've 142 00:07:18,920 --> 00:07:22,400 Speaker 1: done high budget content with some of the town that 143 00:07:22,440 --> 00:07:25,880 Speaker 1: we that we that we work with, We've done we're 144 00:07:25,920 --> 00:07:29,320 Speaker 1: planning to do some big tent pole initiatives over the 145 00:07:29,360 --> 00:07:32,240 Speaker 1: next year. They're gonna be relevant, but you know, at 146 00:07:32,280 --> 00:07:34,800 Speaker 1: the end of the day, I think is respect for 147 00:07:34,840 --> 00:07:38,680 Speaker 1: the digital audience in terms of their uses and how 148 00:07:38,720 --> 00:07:43,200 Speaker 1: they use social media, being genuine to to to our market, 149 00:07:43,600 --> 00:07:46,560 Speaker 1: and and being innovative, I mean all those things that 150 00:07:46,600 --> 00:07:49,280 Speaker 1: we believe that linear broadcasts has struggled with. I think 151 00:07:49,280 --> 00:07:51,360 Speaker 1: we're really trying to put an overdrive and and so 152 00:07:51,400 --> 00:07:53,920 Speaker 1: far the results are there. I mean, our growth and 153 00:07:53,960 --> 00:07:57,560 Speaker 1: again across the KPIs is there, and that we're also 154 00:07:57,600 --> 00:07:59,440 Speaker 1: being able to sell a lot of shows to third 155 00:07:59,440 --> 00:08:02,080 Speaker 1: party platform So actually we're very happy on both ends. 156 00:08:03,120 --> 00:08:05,680 Speaker 1: And what is your competitive set look like? Because I 157 00:08:05,720 --> 00:08:08,520 Speaker 1: know there's other companies like me too that have some 158 00:08:08,560 --> 00:08:11,880 Speaker 1: similarities to what you're doing. And as you mentioned, you 159 00:08:11,920 --> 00:08:14,400 Speaker 1: know the fact that there's these giants like Univision and 160 00:08:14,440 --> 00:08:17,880 Speaker 1: Telemundo that don't really seem to be focused on this 161 00:08:18,040 --> 00:08:22,480 Speaker 1: younger audience. So what does this competitive set like? You know? 162 00:08:22,520 --> 00:08:24,760 Speaker 1: I think I think we look at how can we 163 00:08:24,880 --> 00:08:29,120 Speaker 1: create something for the eighteen to thirty five where Univision 164 00:08:29,120 --> 00:08:31,800 Speaker 1: and Telemundo are are continuing sorting to hold to an 165 00:08:31,840 --> 00:08:34,920 Speaker 1: all the audience. Uh. I think that's what we look 166 00:08:34,920 --> 00:08:37,679 Speaker 1: at a sort of our main objective in terms of 167 00:08:37,679 --> 00:08:40,440 Speaker 1: other companies playing the space. I think everybody every you know, 168 00:08:40,880 --> 00:08:43,079 Speaker 1: you know, rising tide raises all boats. I think it's 169 00:08:43,120 --> 00:08:45,960 Speaker 1: a it's a large enough market their space for everybody 170 00:08:46,360 --> 00:08:48,840 Speaker 1: do was done a phenomenal job on the English language 171 00:08:48,880 --> 00:08:52,680 Speaker 1: side and develop a massive sort of Facebook following. I 172 00:08:52,720 --> 00:08:54,880 Speaker 1: think we're doing the same from a form of IP 173 00:08:55,040 --> 00:08:58,440 Speaker 1: perspective where we sort of established our place in the ground. 174 00:08:58,720 --> 00:09:01,439 Speaker 1: But I do think that there's there's enough for all 175 00:09:01,480 --> 00:09:04,480 Speaker 1: of us to do in that space. Um, I'm really 176 00:09:04,480 --> 00:09:07,480 Speaker 1: focused on trying to get as much as we can 177 00:09:07,559 --> 00:09:10,800 Speaker 1: in that Spanish language sort of US and Latin America. 178 00:09:10,920 --> 00:09:13,960 Speaker 1: Where where where that we think there's a great opportunity 179 00:09:14,160 --> 00:09:17,920 Speaker 1: And is it entirely Spanish language programming. It seems that 180 00:09:17,960 --> 00:09:20,079 Speaker 1: over the years, as I've looked adventures like your own, 181 00:09:20,120 --> 00:09:23,520 Speaker 1: everyone sort of takes a slightly different tack. We started 182 00:09:23,559 --> 00:09:25,880 Speaker 1: with Spanish because the strength of our talent was in 183 00:09:25,920 --> 00:09:30,120 Speaker 1: Spanish language. Sorry, Um, you know, we're producing some shows 184 00:09:30,120 --> 00:09:33,439 Speaker 1: for some of the big SAT platforms where it's in Spanish. 185 00:09:34,200 --> 00:09:37,160 Speaker 1: We have development in English. Uh, you know, we think 186 00:09:37,200 --> 00:09:40,280 Speaker 1: that you know, the Latino population in the US, you know, 187 00:09:40,480 --> 00:09:43,400 Speaker 1: there's a lot of shades. Uh you know, actually a 188 00:09:43,600 --> 00:09:47,800 Speaker 1: d plus percent speak either a lot of Spanish or 189 00:09:47,840 --> 00:09:51,440 Speaker 1: some Spanish, and the English only audience is actually quite small, 190 00:09:51,960 --> 00:09:55,160 Speaker 1: so you can't paint with just you know, you have 191 00:09:55,480 --> 00:09:57,880 Speaker 1: to be able to sort of you know, be you 192 00:09:57,880 --> 00:10:01,480 Speaker 1: know in every kind of you know, midpoint and ultimately, 193 00:10:01,720 --> 00:10:03,480 Speaker 1: you know, some things that are for a very young 194 00:10:03,520 --> 00:10:06,640 Speaker 1: adult audience, maybe more English dominance, some things that are 195 00:10:07,080 --> 00:10:10,280 Speaker 1: that are older you know, maybe a mixing Spanish and English. 196 00:10:10,360 --> 00:10:11,880 Speaker 1: And I think if you look at some successes like 197 00:10:11,960 --> 00:10:14,679 Speaker 1: Netflix is Narcos, where it's a show that comes out 198 00:10:14,679 --> 00:10:17,240 Speaker 1: of Latin America with you know, a lot of it 199 00:10:17,280 --> 00:10:20,400 Speaker 1: in Spanish, but still being able to attract a very 200 00:10:20,440 --> 00:10:23,440 Speaker 1: significant audience in the general market. So we see that 201 00:10:23,480 --> 00:10:26,000 Speaker 1: as sort of you know, becoming the norm across the board, 202 00:10:26,040 --> 00:10:28,360 Speaker 1: and we definitely want to play there. Talk a bit 203 00:10:28,400 --> 00:10:31,560 Speaker 1: also about the talent component, uh, you know, who are 204 00:10:31,640 --> 00:10:34,920 Speaker 1: the stars of Raise and what does it tell us 205 00:10:34,960 --> 00:10:38,280 Speaker 1: about the venture. I mean, we're lucky that we, you know, 206 00:10:38,360 --> 00:10:41,080 Speaker 1: we have an ability to sort of you know, Louise 207 00:10:41,240 --> 00:10:43,000 Speaker 1: and and and and Madi sort of come from a 208 00:10:43,080 --> 00:10:46,360 Speaker 1: management role for for decades, so you know, I think 209 00:10:46,400 --> 00:10:48,760 Speaker 1: we do have management relationship with some key talent on 210 00:10:48,800 --> 00:10:53,040 Speaker 1: the writing side, doctorial acting. You know, obviously Sophia partner 211 00:10:53,080 --> 00:10:56,160 Speaker 1: we lose on Latin world. Uh. So, you know, we 212 00:10:56,280 --> 00:11:00,199 Speaker 1: definitely we you know, we definitely look at talent and 213 00:11:00,240 --> 00:11:02,520 Speaker 1: as a as a as a as a main component 214 00:11:02,640 --> 00:11:05,800 Speaker 1: of of of what we do. And uh and you know, 215 00:11:05,800 --> 00:11:09,480 Speaker 1: obviously we have a relationship with some of the biggest 216 00:11:09,520 --> 00:11:13,160 Speaker 1: social media influencers in Latin America and and Hispanic. We 217 00:11:13,360 --> 00:11:16,079 Speaker 1: also have creative ambitions for movies and series which we're 218 00:11:16,080 --> 00:11:20,800 Speaker 1: helping develop. We have relationships with talent that's been on 219 00:11:20,920 --> 00:11:23,640 Speaker 1: univisional telemon and from the camera that we're also developing 220 00:11:23,640 --> 00:11:26,960 Speaker 1: programming for. So I think it's also an interesting ecosystem 221 00:11:27,000 --> 00:11:29,000 Speaker 1: where you know, some of the writers and directors and 222 00:11:29,080 --> 00:11:31,000 Speaker 1: some of the acting talent and some of the social 223 00:11:31,000 --> 00:11:33,800 Speaker 1: media influencers, and we try to make everybody kind of 224 00:11:33,840 --> 00:11:37,440 Speaker 1: playing the same mix. Uh. And you know, obviously, you know, 225 00:11:38,000 --> 00:11:40,200 Speaker 1: you know, profably in the putting, but we're very confident 226 00:11:40,240 --> 00:11:41,719 Speaker 1: that that I think it's a good it's a good 227 00:11:41,720 --> 00:11:44,760 Speaker 1: combination of of assets to to to create content with. 228 00:11:45,160 --> 00:11:48,080 Speaker 1: So there's film in this mix as well. Yes, Yes, 229 00:11:48,160 --> 00:11:50,320 Speaker 1: Actually one of the conversations we're having right now is 230 00:11:50,360 --> 00:11:53,640 Speaker 1: to develop three You know, obviously these are not you know, 231 00:11:53,880 --> 00:11:56,000 Speaker 1: forty million dollar movies. You know that the more and 232 00:11:56,040 --> 00:12:00,320 Speaker 1: the sort of a single digit million, But if you 233 00:12:00,320 --> 00:12:03,480 Speaker 1: look at the talent UH and the and the influencers 234 00:12:03,559 --> 00:12:06,720 Speaker 1: being a part of UH, you know, there's there's really 235 00:12:06,760 --> 00:12:09,640 Speaker 1: really very very strong appeal for that demographic. I mean, 236 00:12:09,679 --> 00:12:11,680 Speaker 1: if you and if you combine the social media reach 237 00:12:11,720 --> 00:12:14,160 Speaker 1: other people that will ultimately be in this in this project, 238 00:12:14,400 --> 00:12:16,040 Speaker 1: it's in the tens of million. So we're trying to 239 00:12:16,080 --> 00:12:19,280 Speaker 1: figure out is there a way for director consumer so 240 00:12:19,320 --> 00:12:23,040 Speaker 1: the you know s about platform UH play that we 241 00:12:23,080 --> 00:12:25,000 Speaker 1: can do with talent that really wants to do more 242 00:12:25,080 --> 00:12:28,040 Speaker 1: and and and you know, I think the word influencers 243 00:12:28,080 --> 00:12:30,319 Speaker 1: being kind of thrown around a lot. I mean, we 244 00:12:30,440 --> 00:12:33,520 Speaker 1: were these are people that have been doing social media 245 00:12:33,520 --> 00:12:35,520 Speaker 1: for ten years and be the top of their field, 246 00:12:36,040 --> 00:12:38,880 Speaker 1: and we've been able to place them in Disney Channel 247 00:12:39,000 --> 00:12:41,559 Speaker 1: series and Nicola. I mean, so these are also very 248 00:12:41,559 --> 00:12:43,920 Speaker 1: good performers. So we're very confident that the town that 249 00:12:43,960 --> 00:12:46,680 Speaker 1: we work with is very capable for doing sort of 250 00:12:46,679 --> 00:12:50,480 Speaker 1: the next the next generation of content. As I hear 251 00:12:50,520 --> 00:12:55,640 Speaker 1: you talk though, when I pull away the Latino audience target. Really, 252 00:12:55,679 --> 00:12:59,040 Speaker 1: your business is not that different advice or buzz feed 253 00:12:59,080 --> 00:13:02,000 Speaker 1: in Europe roach to market. And then I look at 254 00:13:02,080 --> 00:13:05,240 Speaker 1: those companies and they've had their share of victories, but 255 00:13:05,600 --> 00:13:08,560 Speaker 1: they've really taken some LUNs in recent years, a lot 256 00:13:08,640 --> 00:13:13,240 Speaker 1: of questions about their growth pattern for the future. How 257 00:13:13,240 --> 00:13:16,439 Speaker 1: are you avoiding some of the pitfoil, sorry, pitfalls that 258 00:13:16,559 --> 00:13:19,800 Speaker 1: those companies are facing. I think it's a good question. 259 00:13:19,920 --> 00:13:22,959 Speaker 1: And you know, to begin with, you know, at revenue 260 00:13:23,000 --> 00:13:26,120 Speaker 1: and branded content are miniscule part of our of our 261 00:13:26,160 --> 00:13:29,480 Speaker 1: business model. So you know, if if brands decide that 262 00:13:29,520 --> 00:13:32,200 Speaker 1: the digital space is not safe and we don't invest, 263 00:13:32,320 --> 00:13:34,960 Speaker 1: you know, our exposure is very limited. And again I 264 00:13:34,960 --> 00:13:37,760 Speaker 1: think having learned at Fox for many years, you know, 265 00:13:37,920 --> 00:13:40,400 Speaker 1: one solid hit will solve a lot of problems. So 266 00:13:40,440 --> 00:13:43,199 Speaker 1: we're very focused on what is that piece of content 267 00:13:43,240 --> 00:13:45,000 Speaker 1: that really is going to create a franchise for us? 268 00:13:45,040 --> 00:13:47,400 Speaker 1: You know, how can I create the next Twilight? How 269 00:13:47,440 --> 00:13:49,280 Speaker 1: can I you know, I think you know, coming from 270 00:13:49,280 --> 00:13:52,080 Speaker 1: the Latino space gives you a lot of opportunity because 271 00:13:52,520 --> 00:13:55,280 Speaker 1: you know it's an under certain audience. But but I 272 00:13:55,280 --> 00:13:57,280 Speaker 1: think if you look at all those companies you mentioned, 273 00:13:57,880 --> 00:14:01,440 Speaker 1: they were they were born out of. We reach billions 274 00:14:01,480 --> 00:14:03,760 Speaker 1: of people, like we're not. We're not in the business 275 00:14:03,800 --> 00:14:06,120 Speaker 1: of you know, hopefully we will reach buility, but that's 276 00:14:06,160 --> 00:14:08,160 Speaker 1: not a selling proposition. This is sort of you know, 277 00:14:08,200 --> 00:14:11,280 Speaker 1: we have the best combination of idea, talent and execution 278 00:14:11,559 --> 00:14:14,280 Speaker 1: to create a great franchise. And I think that's that's 279 00:14:14,280 --> 00:14:16,760 Speaker 1: how we see our company um and I think of 280 00:14:16,880 --> 00:14:18,439 Speaker 1: the game being able to sort of be able to 281 00:14:18,440 --> 00:14:21,280 Speaker 1: sell to all these you know, you know, we have 282 00:14:21,360 --> 00:14:24,120 Speaker 1: the credibility to do so, we have the creative expertise 283 00:14:24,120 --> 00:14:28,280 Speaker 1: to deliver. And I think that's very that's that's that's 284 00:14:28,360 --> 00:14:30,560 Speaker 1: why we think we're different from from from all those 285 00:14:30,600 --> 00:14:35,040 Speaker 1: companies that really come from a volume business eyeball and 286 00:14:35,120 --> 00:14:39,120 Speaker 1: impression business, and and and I think, you know, volume 287 00:14:39,280 --> 00:14:44,720 Speaker 1: and high quality ideas are not always compatible. Uh so 288 00:14:45,000 --> 00:14:47,560 Speaker 1: you know, we're we're patiently trying to grow that stable 289 00:14:47,600 --> 00:14:50,760 Speaker 1: of I P looking for great opportunities where we can 290 00:14:50,760 --> 00:14:53,040 Speaker 1: also own intellectual property. I mean, ultimately we want to 291 00:14:53,040 --> 00:14:56,320 Speaker 1: build our library. So I think I would say that's 292 00:14:56,360 --> 00:15:00,240 Speaker 1: probably one of the biggest differences with those companies. I mean, 293 00:15:00,280 --> 00:15:02,840 Speaker 1: we're very we're not in the branded content we're not 294 00:15:02,880 --> 00:15:05,720 Speaker 1: in the agency business, and we're clearly not in this 295 00:15:05,760 --> 00:15:10,480 Speaker 1: sort of you know. But I would imagine, not only 296 00:15:10,480 --> 00:15:12,960 Speaker 1: when you look at the size of the Hispanic market 297 00:15:12,960 --> 00:15:16,400 Speaker 1: in the US, but obviously around the world internationally, you 298 00:15:16,440 --> 00:15:20,480 Speaker 1: guys are probably very well positioned. Yeah, I mean we're 299 00:15:20,480 --> 00:15:23,920 Speaker 1: in Latin America, we're we're absolute leader today. Uh. And 300 00:15:23,920 --> 00:15:26,040 Speaker 1: and in the US, I think we're carving our space. 301 00:15:26,680 --> 00:15:30,160 Speaker 1: We have the demographic playing in our favor because I 302 00:15:30,200 --> 00:15:33,920 Speaker 1: think dollar you know, it's the dollars. Ultimately will try 303 00:15:33,920 --> 00:15:37,680 Speaker 1: to follow those younger demographics. And I think because we're smaller, 304 00:15:37,720 --> 00:15:40,440 Speaker 1: we're nimbler, uh, and we can take much more risk 305 00:15:40,440 --> 00:15:43,040 Speaker 1: than some of these established broadcasters. I think we're looking 306 00:15:43,240 --> 00:15:45,640 Speaker 1: we're really trying to carve out that that space. But yes, 307 00:15:45,680 --> 00:15:47,280 Speaker 1: you're right. I mean in Latin America we've got a 308 00:15:47,320 --> 00:15:50,760 Speaker 1: very significant audience, and you know, right now we're planning 309 00:15:51,240 --> 00:15:54,160 Speaker 1: talent tours. Things that will start in Latin America will 310 00:15:54,160 --> 00:15:57,160 Speaker 1: give us an opportunity to test before we're bringing to 311 00:15:57,200 --> 00:15:59,800 Speaker 1: the US. I have to say though, sometimes and this 312 00:15:59,840 --> 00:16:01,920 Speaker 1: is not just with regard to the Latino market, but 313 00:16:02,000 --> 00:16:05,560 Speaker 1: really for lots of them, different demographics. I find myself 314 00:16:05,600 --> 00:16:10,440 Speaker 1: skeptical about the whole notion of sort of ethnic targeted content, 315 00:16:10,880 --> 00:16:14,280 Speaker 1: that perhaps the Hispanic audience in the US doesn't necessarily 316 00:16:14,320 --> 00:16:17,440 Speaker 1: care whether they're watching Hispanic content or not, and they 317 00:16:17,440 --> 00:16:21,120 Speaker 1: could love a lot of the English language stuff. Am 318 00:16:21,120 --> 00:16:24,120 Speaker 1: I being a little shortsighted there though? No? I think 319 00:16:24,360 --> 00:16:26,640 Speaker 1: I think, you know, I'm always wary of some of 320 00:16:26,680 --> 00:16:29,800 Speaker 1: the extremes black or white zero hundred, like you know, 321 00:16:30,120 --> 00:16:31,920 Speaker 1: And I think I would consider my house to be 322 00:16:32,120 --> 00:16:34,040 Speaker 1: somewhat sort of you know, in in that in that 323 00:16:34,120 --> 00:16:37,480 Speaker 1: in that average mix where you know, I watched a 324 00:16:37,520 --> 00:16:40,040 Speaker 1: lot of stuff in English, is something interesting in Spanish. 325 00:16:40,040 --> 00:16:42,000 Speaker 1: I'll watch the same thing with my kids. My kids, 326 00:16:42,160 --> 00:16:44,480 Speaker 1: you know, in Netflix watch sort of you know, the 327 00:16:44,520 --> 00:16:47,120 Speaker 1: traditional sort of you know, English language stuff, but there's 328 00:16:47,160 --> 00:16:49,480 Speaker 1: this show from Argentina that they love and they're watch 329 00:16:49,520 --> 00:16:53,120 Speaker 1: it in Spanish. And I think ultimately people get attracted 330 00:16:53,160 --> 00:16:55,120 Speaker 1: to stuff that's good and you know, and if you 331 00:16:55,160 --> 00:16:57,520 Speaker 1: have the ability to be able to switch between two languages, 332 00:16:58,120 --> 00:17:02,400 Speaker 1: then you know, you still watch what's good in respective 333 00:17:02,440 --> 00:17:04,159 Speaker 1: of which language it is. I agree with you that 334 00:17:04,280 --> 00:17:06,240 Speaker 1: just because you brand yourself Latino, people are not going 335 00:17:06,280 --> 00:17:08,080 Speaker 1: to flock to you and watch. And I think that's 336 00:17:08,080 --> 00:17:10,320 Speaker 1: one of the things one of the challenges when you 337 00:17:10,359 --> 00:17:13,480 Speaker 1: do stuff in English is you know, the Latino audience 338 00:17:13,520 --> 00:17:17,480 Speaker 1: will watch something Latino screwing, but they also will go 339 00:17:17,560 --> 00:17:20,359 Speaker 1: to complex advice and bus feed and box and and 340 00:17:20,640 --> 00:17:23,200 Speaker 1: all these things. And and I think it's much harder 341 00:17:23,200 --> 00:17:26,680 Speaker 1: to find great competitive content when you do it in Spanish. 342 00:17:27,480 --> 00:17:30,359 Speaker 1: And for Spanish language content, I think the first word 343 00:17:30,359 --> 00:17:31,840 Speaker 1: that comes to mind for a lot of people is 344 00:17:31,880 --> 00:17:35,880 Speaker 1: the telenovela. And yet I've heard plenty that the telenovela 345 00:17:35,920 --> 00:17:39,280 Speaker 1: may not necessarily be a format that's well situated for 346 00:17:39,320 --> 00:17:42,199 Speaker 1: the future. To put it kindly, do you guys have 347 00:17:42,240 --> 00:17:45,200 Speaker 1: a take on that? Are you in that business? I mean, 348 00:17:45,760 --> 00:17:49,520 Speaker 1: what's the telenoila? Telenoila is yeah, it's it's this is 349 00:17:49,560 --> 00:17:52,760 Speaker 1: this is this kind of story that's convoluted with sort 350 00:17:52,760 --> 00:17:55,119 Speaker 1: of a lot of feelings and betrayals and love and 351 00:17:55,359 --> 00:17:58,480 Speaker 1: inter twines and and it's gets crazy. I can point 352 00:17:58,480 --> 00:18:00,920 Speaker 1: a Desperate Housewives and tell you what a great soap 353 00:18:00,960 --> 00:18:05,040 Speaker 1: opera that was. And so I think the genre in 354 00:18:05,560 --> 00:18:06,720 Speaker 1: from you know, when you look at it from the 355 00:18:06,720 --> 00:18:09,480 Speaker 1: Spanish language content world, I think it's been you know, 356 00:18:09,480 --> 00:18:11,560 Speaker 1: I think Telemundo has done a great job in sort 357 00:18:11,560 --> 00:18:14,880 Speaker 1: of bringing that genre to a much more a sort 358 00:18:14,920 --> 00:18:20,280 Speaker 1: of you know, enjoyable hole for millennials or or you know, 359 00:18:20,400 --> 00:18:23,399 Speaker 1: so you're really taking all that intertwined crazy love story 360 00:18:23,400 --> 00:18:25,520 Speaker 1: and put it in a context that's that's much more 361 00:18:25,520 --> 00:18:28,639 Speaker 1: appealing for a younger audience. Ah, a good story is 362 00:18:28,640 --> 00:18:30,760 Speaker 1: still a good story. I would argue the Shakespeare would 363 00:18:30,760 --> 00:18:32,680 Speaker 1: have been a great telenovela writer. It just a question 364 00:18:32,760 --> 00:18:34,720 Speaker 1: is if you if you shoot it in Mexico, where 365 00:18:34,760 --> 00:18:37,720 Speaker 1: there the Mexican rancher falls in love with the maid, 366 00:18:37,920 --> 00:18:40,800 Speaker 1: that for someone living in East l A, it's like 367 00:18:42,119 --> 00:18:43,919 Speaker 1: I can relate to that. But if you put it 368 00:18:43,960 --> 00:18:46,239 Speaker 1: here in East la or if you put it in 369 00:18:46,280 --> 00:18:48,320 Speaker 1: sort of you know, and you know whatever, in a 370 00:18:48,359 --> 00:18:50,720 Speaker 1: more and more and more and more and more Hispanic context, 371 00:18:51,240 --> 00:18:55,159 Speaker 1: then it's just a great story. So I think, you know, 372 00:18:55,200 --> 00:18:58,080 Speaker 1: we don't discard things just because of the lenovela, but 373 00:18:58,119 --> 00:18:59,920 Speaker 1: we do believe that you have to make things that 374 00:19:00,080 --> 00:19:02,440 Speaker 1: relevant to the people that live here today and are 375 00:19:02,520 --> 00:19:04,480 Speaker 1: sort of within that age range. And I think that 376 00:19:04,560 --> 00:19:09,679 Speaker 1: the broadcasters you mentioned struggled with that process. Because you know, 377 00:19:09,960 --> 00:19:14,400 Speaker 1: Univision was importing programming directly from Televisa Mexico and Televisa 378 00:19:14,520 --> 00:19:16,719 Speaker 1: was still stuck doing that kind of Illinois. I think 379 00:19:16,760 --> 00:19:19,280 Speaker 1: everybody got a wake up call now and both are 380 00:19:19,280 --> 00:19:21,280 Speaker 1: trying to sort of reinvent themselves and talk to a 381 00:19:21,400 --> 00:19:23,879 Speaker 1: younger audience. And we definitely are in that mix as 382 00:19:23,880 --> 00:19:26,560 Speaker 1: a program supplier, but also sort of you know, as 383 00:19:26,760 --> 00:19:29,720 Speaker 1: as as as developing content for Race too well. But 384 00:19:29,960 --> 00:19:33,679 Speaker 1: can't you become the next Univision or Telemundo? That's how 385 00:19:33,800 --> 00:19:36,479 Speaker 1: that's my goal. Are they looking over their shoulders at 386 00:19:36,520 --> 00:19:38,880 Speaker 1: you or you just a program supplier to think we're 387 00:19:38,920 --> 00:19:40,679 Speaker 1: I think we're still small, and I think you know, 388 00:19:40,720 --> 00:19:42,560 Speaker 1: they got a mass again between both of them, they 389 00:19:42,600 --> 00:19:44,359 Speaker 1: make you know, they have a three billion dollar business, 390 00:19:44,400 --> 00:19:46,639 Speaker 1: So I don't I'm sure that they're not losing sleep 391 00:19:46,680 --> 00:19:49,199 Speaker 1: over Race, but we're definitely going in that direction. We 392 00:19:49,280 --> 00:19:52,040 Speaker 1: do want to become that brand for for the Hispanic 393 00:19:52,080 --> 00:19:55,359 Speaker 1: millennial in the US but also in Latin America. And 394 00:19:55,359 --> 00:19:58,200 Speaker 1: it's interesting because you know, you know, I think even 395 00:19:58,240 --> 00:20:01,280 Speaker 1: when you go to main land American country in Mexico 396 00:20:01,520 --> 00:20:05,800 Speaker 1: or in Colombia or Argentina, you still don't see a 397 00:20:05,880 --> 00:20:08,480 Speaker 1: company like like like race what we're trying to to 398 00:20:08,480 --> 00:20:10,399 Speaker 1: to become. And I think it's a massive opportunity if 399 00:20:10,400 --> 00:20:14,040 Speaker 1: we can really become the company I think we will be. 400 00:20:14,119 --> 00:20:16,240 Speaker 1: Don't think we will have a great opportunity to great, great, 401 00:20:16,280 --> 00:20:19,000 Speaker 1: great content. So you've got the brand out there on 402 00:20:19,040 --> 00:20:24,920 Speaker 1: digital platforms, adds supported, social friendly. Why that approach as 403 00:20:24,920 --> 00:20:28,520 Speaker 1: opposed to or in addition to some sort of direct 404 00:20:28,640 --> 00:20:32,760 Speaker 1: consumer subscription, don't sell the Netflix, be your own Netflix 405 00:20:32,960 --> 00:20:35,800 Speaker 1: just for that market. I don't think you're mistaken. I 406 00:20:35,800 --> 00:20:38,800 Speaker 1: think that's ultimately their plans. I think you want to 407 00:20:38,880 --> 00:20:41,960 Speaker 1: established credibility, you want to sort of get you know 408 00:20:42,040 --> 00:20:46,760 Speaker 1: what we're seeing that's good revenue there today, but over time, yes, 409 00:20:46,880 --> 00:20:49,000 Speaker 1: we do want to manage our own business with our 410 00:20:49,200 --> 00:20:52,040 Speaker 1: our own consumers. And I don't know if if if 411 00:20:52,119 --> 00:20:54,800 Speaker 1: the subscription is to be able to sell the audience content, 412 00:20:54,960 --> 00:20:58,199 Speaker 1: but definitely, you know, sort of have a community of 413 00:20:58,240 --> 00:21:00,879 Speaker 1: people that really engage with the brand, with the tours, 414 00:21:00,920 --> 00:21:04,000 Speaker 1: with the music, with the content, and and and and 415 00:21:04,040 --> 00:21:07,360 Speaker 1: all those things. I'm also seeing e commerce in Latin 416 00:21:07,400 --> 00:21:12,119 Speaker 1: America skyrocket in markets. So the opportunity of creating a 417 00:21:12,160 --> 00:21:16,160 Speaker 1: consumer brand are really really, really appealing. So I think 418 00:21:16,160 --> 00:21:18,520 Speaker 1: that's all part of the mix. But you know, we're 419 00:21:18,600 --> 00:21:20,359 Speaker 1: very happy that in the first year we're able to 420 00:21:20,400 --> 00:21:23,480 Speaker 1: sels sort of the big guest platforms, real shows, real 421 00:21:23,560 --> 00:21:26,240 Speaker 1: dramas with real budgets at the same time that we're 422 00:21:26,280 --> 00:21:29,760 Speaker 1: developing our digital director consumer brand. I think that's that's 423 00:21:29,920 --> 00:21:31,840 Speaker 1: for for our first year. I think it's a it's 424 00:21:31,880 --> 00:21:34,840 Speaker 1: it's a good first step. Uh. And and also the 425 00:21:34,880 --> 00:21:36,640 Speaker 1: fact that a lot of the strategics want to play 426 00:21:36,680 --> 00:21:40,600 Speaker 1: with us in different shapes and forms. That's very exciting 427 00:21:40,640 --> 00:21:42,400 Speaker 1: because we don't what do you mean by that strategic 428 00:21:42,480 --> 00:21:46,479 Speaker 1: to play with studios, some of the big established cable 429 00:21:46,520 --> 00:21:49,560 Speaker 1: brands coming to us and say, let's develop things together, 430 00:21:49,760 --> 00:21:52,440 Speaker 1: let's partner on some of your strategic initiatives that maybe 431 00:21:52,480 --> 00:21:55,000 Speaker 1: you cannot afford on your own. It's great, I mean, 432 00:21:55,000 --> 00:21:58,200 Speaker 1: because we don't believe that we're here to completely replace everybody. 433 00:21:58,240 --> 00:22:00,879 Speaker 1: I think, you know, we're growing slow the uh that 434 00:22:01,040 --> 00:22:04,199 Speaker 1: that sort of digital space, and and it's great to 435 00:22:04,200 --> 00:22:06,320 Speaker 1: be able to learn from and collaborate with some of 436 00:22:06,359 --> 00:22:09,080 Speaker 1: the bigger legacy media brands. You know, we're not We're 437 00:22:09,080 --> 00:22:12,400 Speaker 1: not here to sort of to to to. We're here 438 00:22:12,440 --> 00:22:15,080 Speaker 1: to sort of try to grow our business. We believe 439 00:22:15,160 --> 00:22:16,920 Speaker 1: that it's not again, it's not an all or nothing. 440 00:22:17,640 --> 00:22:20,480 Speaker 1: And a lot of these companies have resources, have an audience, 441 00:22:20,480 --> 00:22:24,680 Speaker 1: have great programming, and they're great partners. The Latino media 442 00:22:24,800 --> 00:22:27,400 Speaker 1: market being as big as it is, I'm almost surprised 443 00:22:27,440 --> 00:22:31,879 Speaker 1: that there isn't more attention, more momentum there. Do you 444 00:22:31,960 --> 00:22:35,800 Speaker 1: think it's something that is looking a sector that's looking 445 00:22:35,800 --> 00:22:38,560 Speaker 1: for its next big hit, that next show that's sort 446 00:22:38,600 --> 00:22:46,359 Speaker 1: of re retrains people to understand the importance of that demographic. Yeah, 447 00:22:46,400 --> 00:22:48,399 Speaker 1: I think a lot of it comes from, you know, 448 00:22:48,920 --> 00:22:52,240 Speaker 1: I mean two things. Some of the big media companies 449 00:22:52,520 --> 00:22:54,600 Speaker 1: have a lot of other issues to worry about that 450 00:22:54,680 --> 00:22:56,760 Speaker 1: are sort of real threats of the business. And you 451 00:22:56,800 --> 00:23:00,000 Speaker 1: see sort of cable bundle or you know, we sell 452 00:23:00,000 --> 00:23:02,600 Speaker 1: to Netflix, so we don't sell to Netflix. Uh And 453 00:23:02,720 --> 00:23:05,200 Speaker 1: Latino is always priority. It's important, but it's proborily number 454 00:23:05,280 --> 00:23:08,399 Speaker 1: nine or ten. Uh and and and and and I 455 00:23:08,440 --> 00:23:10,639 Speaker 1: think you know, in your day to day if you're 456 00:23:10,640 --> 00:23:12,680 Speaker 1: an executive, because I I'm being that in that position, 457 00:23:12,800 --> 00:23:15,080 Speaker 1: you know, you only get to prior number ten one 458 00:23:15,119 --> 00:23:17,520 Speaker 1: the other time. And I think that creates a situation 459 00:23:17,560 --> 00:23:20,360 Speaker 1: where there's not a lot of investment and a lot 460 00:23:20,400 --> 00:23:23,160 Speaker 1: of a lot of aggressive beds. But I do think 461 00:23:23,200 --> 00:23:27,199 Speaker 1: everybody understands that the demographic change in the country. I 462 00:23:27,200 --> 00:23:30,240 Speaker 1: think everybody understands they need to do it. And I 463 00:23:30,280 --> 00:23:32,800 Speaker 1: think there's been on the Latino side that's been growth 464 00:23:32,840 --> 00:23:35,119 Speaker 1: in the amount of executives, amount of writers. So I 465 00:23:35,200 --> 00:23:38,960 Speaker 1: think you're you're seeing growth, you know, at all sides 466 00:23:39,080 --> 00:23:42,159 Speaker 1: of of of of the mainstream market with respect to Latino. 467 00:23:42,560 --> 00:23:44,439 Speaker 1: But you're right, I think it will usually takes a 468 00:23:44,480 --> 00:23:47,000 Speaker 1: big hit to sort of make everybody, oh, oh my god, 469 00:23:46,600 --> 00:23:49,000 Speaker 1: how come didn't do we see it coming? I think 470 00:23:49,080 --> 00:23:52,119 Speaker 1: that there's been some examples of good content, but you know, 471 00:23:52,840 --> 00:23:54,679 Speaker 1: you got a program, you know, continue to sort of 472 00:23:54,800 --> 00:23:57,000 Speaker 1: to build on top of that, just to create a difference. 473 00:23:57,400 --> 00:24:01,840 Speaker 1: I would imagine part of the opportunity is that there 474 00:24:02,000 --> 00:24:06,240 Speaker 1: does seem to be some under representation of Latinos on 475 00:24:06,440 --> 00:24:10,359 Speaker 1: screen in TV in the US. Uh there you know, 476 00:24:10,440 --> 00:24:12,760 Speaker 1: on pace to be a third of the population by 477 00:24:12,960 --> 00:24:16,520 Speaker 1: you know, twenty thirty years from now, and yet looking 478 00:24:16,560 --> 00:24:19,920 Speaker 1: at the air waves nowadays, you wouldn't really get that sense. 479 00:24:20,440 --> 00:24:23,280 Speaker 1: Is that an opportunity for Raise. I think it is 480 00:24:23,480 --> 00:24:26,000 Speaker 1: because ultimately, I think, you know, I don't necessarily believe 481 00:24:26,040 --> 00:24:28,040 Speaker 1: that you have to make a quota how many people, 482 00:24:28,480 --> 00:24:30,800 Speaker 1: you know, I think the best people need to be 483 00:24:31,000 --> 00:24:33,359 Speaker 1: on the air, and I think the talent on the 484 00:24:33,440 --> 00:24:36,320 Speaker 1: Latino side is also growing. Um, you know, the opportunities 485 00:24:36,320 --> 00:24:38,840 Speaker 1: weren't great, but I don't think I don't think. I 486 00:24:39,480 --> 00:24:42,000 Speaker 1: don't think we should play victim. I think we should say, 487 00:24:42,119 --> 00:24:44,280 Speaker 1: let's put more people to do better stuff. And I 488 00:24:44,280 --> 00:24:45,960 Speaker 1: think we're in the business of trying to make that 489 00:24:46,080 --> 00:24:50,640 Speaker 1: Latino content better so it automatically will bring more more 490 00:24:50,760 --> 00:24:54,359 Speaker 1: actors and actresses and writers and directors uh to it. 491 00:24:54,560 --> 00:24:56,919 Speaker 1: And I think there's a lot of work to be 492 00:24:57,000 --> 00:25:00,240 Speaker 1: done from the creative side of the Latino space, where 493 00:25:00,000 --> 00:25:03,000 Speaker 1: the story has become better, where the stories engage a 494 00:25:03,040 --> 00:25:05,240 Speaker 1: wider audience that are not just Latino. And I think 495 00:25:05,359 --> 00:25:07,919 Speaker 1: that's our job. That's where I see Raises as as 496 00:25:08,000 --> 00:25:10,880 Speaker 1: a real player. How can we really elevate the game 497 00:25:11,320 --> 00:25:14,320 Speaker 1: So when someone is sitting at NBC, ABC, CBS, turns around, 498 00:25:14,760 --> 00:25:18,520 Speaker 1: that's a great show. I love it happens to be Latino. Okay, great, 499 00:25:18,920 --> 00:25:22,960 Speaker 1: but not the other way around. I understand that a 500 00:25:23,040 --> 00:25:25,840 Speaker 1: big part of the strategy going forward is live content. 501 00:25:25,960 --> 00:25:28,159 Speaker 1: Talk about what you're doing there and why you're doing that. 502 00:25:28,320 --> 00:25:31,240 Speaker 1: It's amazing. I mean, we were doing Race Live uh 503 00:25:31,440 --> 00:25:34,280 Speaker 1: out of Mexico and we won't add another hopefully in 504 00:25:34,359 --> 00:25:38,080 Speaker 1: the next month or two from Los Angeles. It's you know, 505 00:25:38,160 --> 00:25:41,560 Speaker 1: the opportunities for for digital audience to be live. You know, 506 00:25:41,600 --> 00:25:43,720 Speaker 1: I can I can look at h Q the game show, 507 00:25:44,400 --> 00:25:46,159 Speaker 1: but you know, there are a lot of opportunities to 508 00:25:46,200 --> 00:25:48,320 Speaker 1: sort of jump into something and we've done it, and 509 00:25:48,400 --> 00:25:50,639 Speaker 1: it's we're you know, we've been global trending topic on 510 00:25:50,760 --> 00:25:53,440 Speaker 1: Twitter and two of the four shows that we've done 511 00:25:54,080 --> 00:25:56,639 Speaker 1: uh and and uh and it's just great. I mean 512 00:25:56,640 --> 00:25:58,600 Speaker 1: it's a lot of work. Well what are the shows? 513 00:25:58,640 --> 00:26:01,520 Speaker 1: What exactly? What? Two one, it's it's Raised Live, which 514 00:26:01,560 --> 00:26:04,199 Speaker 1: is essentially it's a variety show. There's music, there's gaming, 515 00:26:04,400 --> 00:26:08,760 Speaker 1: there's sort of you know, competition between celebrity talent, uh 516 00:26:09,000 --> 00:26:11,199 Speaker 1: and and and the audience tuns in from pretty much 517 00:26:11,200 --> 00:26:14,680 Speaker 1: online America and the US and Spain. Uh And Again, 518 00:26:14,720 --> 00:26:16,520 Speaker 1: we launched it like a month ago, so we're in 519 00:26:16,560 --> 00:26:19,359 Speaker 1: the very early stages, but it's an opportunity to have 520 00:26:19,520 --> 00:26:23,320 Speaker 1: this demographic tune in at once on the phone and 521 00:26:23,680 --> 00:26:25,680 Speaker 1: and it's great. It's great the feedback that we get. 522 00:26:26,119 --> 00:26:28,639 Speaker 1: It's great to see the interaction between the fans and 523 00:26:28,720 --> 00:26:32,360 Speaker 1: the talent live. We're learning a ton and I think 524 00:26:32,440 --> 00:26:35,560 Speaker 1: that that becomes a great platform. You know, hopefully we'll 525 00:26:35,600 --> 00:26:38,520 Speaker 1: be able to add another show on Wednesday's, another show 526 00:26:38,560 --> 00:26:41,040 Speaker 1: on Thursday. So you know, a year from now, can 527 00:26:41,119 --> 00:26:45,520 Speaker 1: we own one hour of this demographic daily across all 528 00:26:45,600 --> 00:26:48,800 Speaker 1: Laine America US. I think it's an ambitious goal, but 529 00:26:48,960 --> 00:26:50,720 Speaker 1: if we can pull it off, it's something that no 530 00:26:51,000 --> 00:26:54,160 Speaker 1: broadcaster has been able to do. Uh So, I think 531 00:26:54,200 --> 00:26:55,399 Speaker 1: it's one of one of the things that we're really 532 00:26:55,400 --> 00:26:58,800 Speaker 1: excited about. Well, I'm excited to see how that develops 533 00:26:58,840 --> 00:27:01,680 Speaker 1: and so much more array is Amiliano Columns. Look, thanks 534 00:27:01,760 --> 00:27:03,920 Speaker 1: for coming in and talking to me. Thank you, thank you, 535 00:27:04,160 --> 00:27:06,080 Speaker 1: thank you for for taking the time, and you know, 536 00:27:06,240 --> 00:27:08,800 Speaker 1: look forward to keeping you up to speed on the progress. 537 00:27:11,119 --> 00:27:14,440 Speaker 1: Thanks for listening to another episode of Strictly Business. Please 538 00:27:14,440 --> 00:27:16,800 Speaker 1: do subscribe when you get a chance and tune in 539 00:27:16,920 --> 00:27:19,880 Speaker 1: next week when my guest will be Pluto TV CEO 540 00:27:20,200 --> 00:27:21,800 Speaker 1: Tom Ryan m