WEBVTT - TechStuff Visits CES 2017 0:00:04.160 --> 0:00:07.200 Get in touch with technology with tech Stuff from house 0:00:07.200 --> 0:00:14.000 stuff works dot com. Hey there, and welcome to tech Stuff. 0:00:14.040 --> 0:00:17.200 I am your host, Jonathan Strickland joining me in my 0:00:17.280 --> 0:00:23.319 hotel room. Is my esteemed guest co host Ben Oh. Yes, 0:00:23.920 --> 0:00:26.159 thank you so much for having me. You know that 0:00:26.239 --> 0:00:29.480 first David came out a little bit weird. Hey ladies 0:00:29.520 --> 0:00:33.640 and gentlemen, Ben Bullen and I want to say, Jonathan, Uh, 0:00:33.960 --> 0:00:37.480 here we are with our super producer Dylan, who's also 0:00:37.520 --> 0:00:42.040 in my hotel room. Yes, and we're in Las Vegas, 0:00:42.240 --> 0:00:46.080 l Las Vegas, Nevada. Last if I sound weird, there's 0:00:46.080 --> 0:00:48.479 a couple of reasons for that. One. We are recording 0:00:48.479 --> 0:00:51.040 this using law of microphones and on our normal studio 0:00:51.080 --> 0:00:54.280 microphones too. I've been talking all day, so my voice 0:00:54.320 --> 0:00:58.040 is starting to get a little uh weak. I was 0:00:58.120 --> 0:01:02.640 a crokey, little lower, little, a little stronger. Yeah it 0:01:02.720 --> 0:01:07.759 sounds like that, Yeah, exactly. Is your mother's name Martha. 0:01:08.120 --> 0:01:11.039 And then also we're in a hotel room obviously not 0:01:11.080 --> 0:01:13.080 a studio, so it's gonna have a totally different sound 0:01:13.080 --> 0:01:15.640 to it. But we wanted to record this because we 0:01:15.720 --> 0:01:18.440 are actually here in Las Vegas. We are attending ce 0:01:18.760 --> 0:01:23.000 s C s of course, formerly known as the Consumer 0:01:23.000 --> 0:01:27.720 Electronics Show, but technically it's just CEES now. We are 0:01:28.720 --> 0:01:32.000 doing this as a team effort, although we kind of 0:01:32.040 --> 0:01:36.160 have two production teams exploring c E s uh and 0:01:36.400 --> 0:01:38.360 then you are one of those teams. I'm on the other. 0:01:38.480 --> 0:01:40.360 And one other thing I should point out, this is 0:01:40.400 --> 0:01:48.720 my ninth c Yeah, congratulations. Do we get a sound game? Rooms? 0:01:48.720 --> 0:01:50.480 Too bad? You don't have your little air horn app 0:01:50.960 --> 0:01:57.080 do yes? Go ahead, pull up vamp Yes, Yes, ladies 0:01:57.080 --> 0:01:59.680 and gentlemen. It is so important that I've been here 0:01:59.760 --> 0:02:02.280 nine years, so important in fact, that my badge has 0:02:02.320 --> 0:02:04.600 a little white ribbon on it that says five plus 0:02:04.760 --> 0:02:07.680 years on it. So I can I can feel. I 0:02:07.720 --> 0:02:09.960 don't know if it's superior the right word. Hit it, Ben, 0:02:10.120 --> 0:02:17.600 hit it. Let's celebrate perfect then perfect. We're also a 0:02:17.600 --> 0:02:20.480 little loopy, okay, So yeah, Las Vegas. For those who 0:02:20.480 --> 0:02:22.799 are not in the United States, Las Vegas is in 0:02:22.840 --> 0:02:25.919 the Pacific time zone. We are from Atlanta, Georgia, which 0:02:25.960 --> 0:02:29.040 is in the Eastern time zone. That's three hours ahead 0:02:29.600 --> 0:02:33.440 of Las Vegas. So while it is currently in the 0:02:33.520 --> 0:02:36.960 PM in Las Vegas, it's a little after midnight back home, 0:02:37.480 --> 0:02:39.360 so we're a little loopy. We're exhausted. We've had a 0:02:39.400 --> 0:02:42.200 long day on the show floor today as we're recording, 0:02:42.240 --> 0:02:44.840 this was the first day the show floor itself was open, 0:02:44.919 --> 0:02:47.640 although we've been in Las Vegas a few days. Because 0:02:47.800 --> 0:02:50.919 ce S is always preceded by a couple of press 0:02:51.000 --> 0:02:53.280 days where they have special events for the press, they 0:02:53.320 --> 0:02:57.840 have press conferences. Now, Ben, as a first time attendee 0:02:58.320 --> 0:03:00.240 of c e S, I want to hear or what 0:03:00.360 --> 0:03:04.960 your reactions perceptions that sort of thing have been, because 0:03:05.240 --> 0:03:07.760 I've done this enough times now where it doesn't like 0:03:07.840 --> 0:03:10.040 I don't I don't view it through the eyes of 0:03:10.040 --> 0:03:16.400 someone who's never been here before. Man oh, Jonathan Strickland, 0:03:16.600 --> 0:03:20.920 Ladies and gentlemen, sensory overload. I've only been to Las 0:03:21.000 --> 0:03:25.200 Vegas once before my entire life, and it was earlier 0:03:25.280 --> 0:03:32.440 in twos sixteen. The bright lights alone, right, the seizure 0:03:32.520 --> 0:03:40.080 inviting lights and also decor yes yes understated is what 0:03:40.240 --> 0:03:43.440 insult that has never been applied to laws veges. But 0:03:43.520 --> 0:03:48.120 what one thing that was that was amazing is uh, 0:03:48.320 --> 0:03:54.640 the entire the entirety of technology laid out, So for 0:03:54.680 --> 0:03:58.040 any fans of science fiction listening to tech stuff, you 0:03:58.080 --> 0:04:04.040 know you're familiar with episodes Jonathan's done on vaporware for instance, Right, 0:04:04.080 --> 0:04:07.960 and the next big, big idea that has always uh 0:04:08.280 --> 0:04:11.680 sort of like that old Alice in Wonderland joke, Jam yesterday, 0:04:11.800 --> 0:04:16.280 jam tomorrow, jam today. Yeah, nailed it. And so what 0:04:16.320 --> 0:04:21.680 we're what we're seeing here full disclosure. I am here 0:04:21.800 --> 0:04:25.360 and and our team is here entirely to focus on 0:04:25.480 --> 0:04:29.840 the future of automotive technology. But when you invited us 0:04:30.200 --> 0:04:35.159 to come with you to see us seen, to see 0:04:36.520 --> 0:04:41.000 the actual experience and listeners, just so you know, you 0:04:41.040 --> 0:04:45.800 can check out Jonathan's earlier episodes on CS where and 0:04:45.800 --> 0:04:50.480 and I I half wish that you could hear and 0:04:50.560 --> 0:04:55.120 am half thankful that you will never hear Jonathan Strickland 0:04:55.640 --> 0:05:00.560 on his legendary day back in the office after es 0:05:02.040 --> 0:05:05.799 those haunted eyes my friends, and there's thousand yards stare. Yeah. 0:05:05.920 --> 0:05:09.039 So so the first, uh, the first thing I would 0:05:09.080 --> 0:05:13.320 say was that the first event we went to was 0:05:13.360 --> 0:05:17.039 see Us unveiled, and c S unveiled is your longtime 0:05:17.040 --> 0:05:21.960 listeners are familiar with It's uh, it's a press only event, right, 0:05:21.960 --> 0:05:24.120 so there are no other like the only people who 0:05:24.160 --> 0:05:27.560 are there are exhibitors, who have been invited to participate 0:05:27.600 --> 0:05:30.719 in cees unveiled and the press covering it. And then 0:05:30.880 --> 0:05:33.920 you know people of the actual venue who are bringing 0:05:33.920 --> 0:05:38.280 in copious amounts of shrimp cocktail right right, right right, 0:05:38.480 --> 0:05:40.960 which you warned me against. Yeah, well no, no, I 0:05:41.360 --> 0:05:46.640 warned myself against. I'm allergic to shrimps, ray shotguns. Three, 0:05:46.800 --> 0:05:51.920 because what is life if not living? So what astounded 0:05:52.000 --> 0:05:58.200 me there was that there were this panopoly of various 0:05:58.839 --> 0:06:04.440 wildly different technological devices, uh, some of some of which 0:06:04.600 --> 0:06:10.640 were relatively focused on a single idea, like a single 0:06:10.760 --> 0:06:13.799 call in response, like it was it was an implementation 0:06:14.160 --> 0:06:19.359 of a very identifiable concept. Yeah, exactly, So, like you 0:06:19.400 --> 0:06:21.680 look at the thing, and even if the thing itself 0:06:21.720 --> 0:06:24.400 doesn't immediately tell you what it does, a glance at 0:06:24.400 --> 0:06:26.760 its name or a quick look at the description like okay, 0:06:26.800 --> 0:06:29.119 that I totally get what that's supposed to be. Yeah. 0:06:29.200 --> 0:06:31.680 And then and then there were these other things which 0:06:31.680 --> 0:06:38.480 were much more big picture, much more abstract, you know, ephemeral, 0:06:38.760 --> 0:06:43.320 ephemeral and and do check out our our video of 0:06:43.320 --> 0:06:48.640 of you Jonathan uh learning how to sleep vies smell. Yeah, 0:06:49.000 --> 0:06:52.040 you know what I mean. And so and so there 0:06:52.040 --> 0:06:55.200 were all these there were. I think what struck me 0:06:55.520 --> 0:06:59.480 was the sheer varieties not the right word, the sheer 0:07:00.000 --> 0:07:03.440 altitude of stuff. Right. And then there's no there's no 0:07:03.760 --> 0:07:05.960 rhyme or reason to it. Right, It's not like they're 0:07:06.120 --> 0:07:10.120 it's not like CS Unveiled is divided up into zones. Right, 0:07:10.160 --> 0:07:13.200 you don't have here are three different drone manufacturers, and 0:07:13.200 --> 0:07:15.320 we're just gonna put them all together because those are 0:07:15.320 --> 0:07:16.920 all that. You know, people who want to see drones 0:07:16.960 --> 0:07:20.240 all go there. No, they might be anywhere in that room. 0:07:20.360 --> 0:07:23.240 And uh so they might have a drone manufacturer right 0:07:23.240 --> 0:07:27.520 next to a company that makes products specifically for infants, 0:07:28.200 --> 0:07:32.240 um really for their parents, because infants have notoriously terrible 0:07:32.280 --> 0:07:35.320 buying habits. And then you might have another one next 0:07:35.320 --> 0:07:39.280 to that that's an automotive like aftermarket stereo system. There's 0:07:39.320 --> 0:07:45.400 no real logic to the layout. You you absolutely have 0:07:45.560 --> 0:07:49.480 to go aisle by aisle in this room to see 0:07:49.560 --> 0:07:52.000 all the stuff, or else you might miss something important 0:07:52.200 --> 0:07:55.360 booth by booth, and and and it's really table by 0:07:55.400 --> 0:08:00.280 table because it's not. We warned you the of us 0:08:00.280 --> 0:08:03.240 who have been here before that that CES Unveiled is 0:08:03.280 --> 0:08:05.400 not what the rest of ce s looks right, And 0:08:05.440 --> 0:08:08.600 I was, I was, I was so loud and Jonathan 0:08:08.680 --> 0:08:12.440 you you were, you were so um it was like 0:08:12.800 --> 0:08:15.000 it was my first day on the force or something. 0:08:15.520 --> 0:08:17.880 Listen to your rookie, right, We're gonna come at you 0:08:17.960 --> 0:08:19.760 from all sides. Did you stick with me? And you'll 0:08:19.840 --> 0:08:23.680 you'll get through the day, right, right? And I and uh, 0:08:23.720 --> 0:08:26.720 you said, this is just a taste, And I was 0:08:26.800 --> 0:08:29.320 already so now you I thought I wasn't going to 0:08:29.400 --> 0:08:34.520 get across the border. You remember that, Yeah, and uh? 0:08:34.720 --> 0:08:37.920 Wrong story short, not to be too Nabokov about it, 0:08:38.000 --> 0:08:42.680 but I had this, uh, I had this mismatched badge 0:08:42.920 --> 0:08:46.840 that had imposter syndrome. Alright, so let's tell this story 0:08:46.880 --> 0:08:48.720 because I think it is interesting. It's okay, it's just 0:08:48.760 --> 0:08:52.160 a minor, little little thing that happened. But um, anyone 0:08:52.160 --> 0:08:54.520 who's ever had to work with online forums, you know, 0:08:55.080 --> 0:08:57.920 there can sometimes be little oversights, like there could be 0:08:58.000 --> 0:09:02.480 some sort of automated UH code that doesn't always check 0:09:02.520 --> 0:09:06.000 all the right boxes, and if a box goes unchecked, unfortunately, 0:09:06.080 --> 0:09:08.440 the end result is that you get the wrong thing. 0:09:08.840 --> 0:09:10.800 Ben and I, out of the group of eight people 0:09:10.960 --> 0:09:14.240 who came here, from how Stuff Works were the victims 0:09:14.400 --> 0:09:18.840 of this cruel arrangement where when we went to retrieve 0:09:18.840 --> 0:09:23.319 our badges, we were designated as industry attendees. Now now 0:09:23.400 --> 0:09:26.920 c e S has different categories of badges, right, you 0:09:26.960 --> 0:09:31.520 have media, which that's the press. You have exhibition press, 0:09:31.559 --> 0:09:34.000 which means your exhibitor press, I think is what they 0:09:34.000 --> 0:09:36.720 call it. Exhibitor press means that you are you also 0:09:36.800 --> 0:09:39.680 have at presence on the show floor and you get 0:09:39.720 --> 0:09:43.800 access early access to the show floor because of that. 0:09:44.080 --> 0:09:47.200 So people who have exhibitor press badges, they can go 0:09:47.280 --> 0:09:49.520 to the show floor even when it's not technically open 0:09:49.600 --> 0:09:51.840 to the to the rest of the attendees, it's not 0:09:51.880 --> 0:09:54.320 open to the public at all. Then you have like 0:09:54.400 --> 0:09:58.559 other like you know, industry analysts or exhibitor badges, buyer 0:09:59.000 --> 0:10:02.520 government yea. So we both had industry attendee, which is 0:10:02.520 --> 0:10:07.480 the most vague of all the categories. And we went 0:10:07.559 --> 0:10:10.760 to the casino where they have the press day, which 0:10:10.800 --> 0:10:14.800 is well really the convention center, which is at Mandalaid Bay. 0:10:14.840 --> 0:10:17.920 So we go to Mandalais Bay and before we even 0:10:17.960 --> 0:10:20.559 try to get in line, we had at least the 0:10:20.679 --> 0:10:23.960 sense to ask the rest of our team has media badges, 0:10:24.000 --> 0:10:26.480 we have these industry attendee badges. Are we gonna have 0:10:26.520 --> 0:10:29.240 a problem And they said, yes, you are, go over 0:10:29.360 --> 0:10:32.840 here and get in line for people who are having issues. 0:10:33.120 --> 0:10:35.600 And we got to the front of line sure enough. 0:10:36.320 --> 0:10:39.480 Very nice lady who was who was sitting there said 0:10:39.559 --> 0:10:41.400 did you have to pick up your badges at the airport? 0:10:41.440 --> 0:10:44.000 And we're like yes, and she's like yeah. So apparently 0:10:44.040 --> 0:10:47.520 we were not the first happened to you as a 0:10:47.600 --> 0:10:51.320 veteran got through. It was weird because apparently with mine 0:10:51.320 --> 0:10:54.000 it was just a simple matter of checking that box 0:10:54.120 --> 0:10:56.560 or un checking it or whatever it was. But Ben, 0:10:56.640 --> 0:11:00.199 with you, the system just did not want to make 0:11:00.280 --> 0:11:03.720 you press for a really long time, I know, in 0:11:03.760 --> 0:11:07.000 the first year. But you know what, it was worth it. 0:11:07.360 --> 0:11:10.000 It was worth it to get in there. And on 0:11:10.040 --> 0:11:13.480 our second day, and we're recording this, by the way, 0:11:13.760 --> 0:11:17.280 before our final day, so we're this is our third 0:11:17.360 --> 0:11:20.400 day as we're recording, yeah, yeah, And the second day 0:11:21.280 --> 0:11:27.480 was still not officially open, and there were these amazing 0:11:28.280 --> 0:11:32.280 press conferences, some of which were controversial, which we looked 0:11:32.320 --> 0:11:38.760 at in a live stream. And today was our first 0:11:38.880 --> 0:11:41.720 day on the show floor and we we kind of 0:11:41.760 --> 0:11:46.760 like uh, divided and conquered, right, And so you were 0:11:46.840 --> 0:11:48.960 running and gunning as fast and as hard as you could, 0:11:49.440 --> 0:11:54.240 mainly focusing on North Hall because in c s there 0:11:54.280 --> 0:11:59.760 are there are actually several centers where there are exhibits. 0:12:00.160 --> 0:12:02.199 So the one that's probably best known as the Las 0:12:02.280 --> 0:12:04.640 Vegas Convention Center, which has more than like a million 0:12:04.679 --> 0:12:07.760 square feet of exhibition space, uh, and that has three 0:12:07.800 --> 0:12:10.160 halls of North Hall at Central Hall and a South hall. 0:12:10.200 --> 0:12:15.439 The North Hall is where almost all the automotive technology 0:12:15.559 --> 0:12:18.480 is located. And because you're the host of Car Stuff 0:12:18.480 --> 0:12:20.800 and you're they're focusing on automation. Also, this is a 0:12:20.800 --> 0:12:23.560 good time to mention there is a companion episode to 0:12:23.720 --> 0:12:26.440 this episode right the episode we're recording right now, the 0:12:26.440 --> 0:12:29.920 Tech Stuff episode, we have a companion piece of Car Stuff, 0:12:30.400 --> 0:12:33.160 which technically is already published and yet paradoxically we have 0:12:33.200 --> 0:12:36.080 not recorded yet. This is just like Looper. Yeah, it's 0:12:36.120 --> 0:12:38.920 just like that. It's just like that scene in Looper. 0:12:39.200 --> 0:12:42.920 So if you haven't listened to Car Stuff, first of all, 0:12:43.120 --> 0:12:45.360 shame on you go and subscribe to car Stuff right away. 0:12:45.360 --> 0:12:49.160 It's not amazing show. Ben and Scott do a phenomenal job. 0:12:49.640 --> 0:12:52.960 And um, but you'll be able to hear more about 0:12:53.200 --> 0:12:56.400 the vehicle focused technology in that episode and I'm a 0:12:56.440 --> 0:12:58.840 guest on that. Uh, So we're not going to focus 0:12:58.840 --> 0:13:01.400 on that too much here. But when you walked into 0:13:01.400 --> 0:13:03.800 that North Hall and you started to see how how 0:13:04.000 --> 0:13:07.839 various companies had structured their booths in order to try 0:13:07.880 --> 0:13:10.080 and draw people in, I mean, that's the whole purpose 0:13:10.160 --> 0:13:12.800 of cees is pull pull people in so you can 0:13:12.840 --> 0:13:15.440 convince them that your product is awesome. What was your 0:13:15.480 --> 0:13:20.079 first kind of impression walking into the North Hall at 0:13:20.160 --> 0:13:24.720 Las Vegas Convention Center. Oh? Okay, So to set the scene, 0:13:26.240 --> 0:13:31.280 we luckily, we luckily have some seasoned guides, so so 0:13:31.480 --> 0:13:34.880 our crew members and uh and you, Jonathan have been 0:13:34.880 --> 0:13:38.640 there before. So US US cubs and rookies are like 0:13:39.520 --> 0:13:45.160 are pretty much at this point following the guide, and 0:13:45.200 --> 0:13:48.400 we talked about how is like a scene in an 0:13:48.520 --> 0:13:53.680 RPG video game where where the characters are shown the 0:13:53.760 --> 0:13:56.559 different parts of the map and there's a lot of 0:13:56.600 --> 0:14:00.800 fog of war as well. Yeah, that's exactly. Yeah. And 0:14:00.880 --> 0:14:04.320 so so we get there and we're out about ten 0:14:04.360 --> 0:14:07.560 minutes from when the doors open, and there there's a 0:14:07.640 --> 0:14:12.280 crowd of people congregating, and when I say congregating, I 0:14:12.360 --> 0:14:19.040 mean easily what twenty yards behind us filled with people. Yeah. 0:14:19.080 --> 0:14:20.680 So the way it works is that the doors are 0:14:20.800 --> 0:14:23.720 the doors are technically open in the sense that they're 0:14:23.720 --> 0:14:26.080 not shut, but no one is allowed to go in 0:14:26.160 --> 0:14:28.280 unless they have that exhibitor press or they are an 0:14:28.280 --> 0:14:32.760 exhibitor the hoi POLOI like media and all the other 0:14:32.760 --> 0:14:36.840 folks who are not on officially exhibitors. The Yeah, we're 0:14:36.840 --> 0:14:39.920 not allowed to go inside until the first day. It 0:14:40.120 --> 0:14:43.960 starts at ten am. So we were probably I don't know, 0:14:44.000 --> 0:14:47.720 maybe fifteen or twenty people back from the from where 0:14:47.720 --> 0:14:50.480 the doors were at most right, and then more and 0:14:50.520 --> 0:14:54.600 more gathered behind us as the time drew nigh for 0:14:54.640 --> 0:14:57.080 them to allow us. And I was actually amazed at 0:14:57.200 --> 0:15:01.440 how crowded North Hall got right away, because as whenever 0:15:01.480 --> 0:15:05.040 I did see, yes, the old days before I was 0:15:05.120 --> 0:15:09.480 covering stuff for Toyota, I say North Hall for the 0:15:09.560 --> 0:15:12.960 second day, and uh, I always I always thought people 0:15:13.000 --> 0:15:15.600 who were hitting South Hall at Central Hall the hardest 0:15:15.600 --> 0:15:17.760 because there are a lot there's a lot more general 0:15:17.800 --> 0:15:20.120 technology there. But this year, I mean there was a 0:15:20.160 --> 0:15:24.120 lot of excitement around vehicles, so the first thing, so 0:15:24.360 --> 0:15:28.040 I'm very much like a cheap skate, right. So first 0:15:28.040 --> 0:15:30.280 thing I see on the left, I see like some 0:15:30.520 --> 0:15:34.280 bags and uh, I'm thinking, you know, we've got crew 0:15:34.400 --> 0:15:36.920 with us, they've already got stuff. We might see some 0:15:37.320 --> 0:15:40.960 This is my rationalization for grabbing two bags. And so 0:15:41.680 --> 0:15:43.880 do these bags and walking and we know we have 0:15:44.000 --> 0:15:47.480 to go to the left, and we're angling the entire time. 0:15:47.880 --> 0:15:52.840 We're working as this hive mind unit. But it's hard 0:15:52.920 --> 0:15:57.440 to pay attention to our unit. It's so easy to 0:15:57.480 --> 0:16:00.920 get lost in a crowd of stuff, thing you care about. 0:16:01.080 --> 0:16:04.880 And there's you know, there's a high performance autonomous car 0:16:05.240 --> 0:16:07.440 to the right, you know what I mean. There's a 0:16:07.440 --> 0:16:11.520 Faraday future beckoning in the distance. I see the neon glow. 0:16:11.720 --> 0:16:18.080 There's a booming system lasting base. Yeah. So yeah, there's 0:16:18.320 --> 0:16:20.560 there are a lot of demands on your attention that 0:16:20.600 --> 0:16:25.800 are all simultaneously. It was, yeah, it was immediate sensory overload, 0:16:26.280 --> 0:16:30.480 and we, uh, we saw that it was hitting. The 0:16:30.560 --> 0:16:34.160 weird thing was if you walk in and you find 0:16:34.520 --> 0:16:36.520 what do we call like an island where there's not 0:16:36.600 --> 0:16:41.040 that river of people, and you turn and you see, uh, 0:16:41.160 --> 0:16:46.440 you see people walking in probably about maybe five to 0:16:46.520 --> 0:16:49.640 ten feet and then stopping and just sort of getting 0:16:49.720 --> 0:16:53.400 divide and looking around. If I wasn't with a group 0:16:53.440 --> 0:16:56.440 of people and at work, you would have been one 0:16:56.480 --> 0:16:58.560 of those folks. Absolutely. I don't know how long it 0:16:58.560 --> 0:17:01.240 would have stood there, And anyone who's been doing it 0:17:01.280 --> 0:17:03.880 for a while, like you'll, you'll, you'll hear us start 0:17:03.960 --> 0:17:06.600 to grouse about. Look, you can, you can, you can 0:17:06.600 --> 0:17:09.720 step off to the side and gawk. I have places 0:17:09.760 --> 0:17:13.280 I need to be. That's another thing. So many people 0:17:13.440 --> 0:17:17.760 stop in the middle of the thing. Well, and here's ben. 0:17:17.800 --> 0:17:20.199 When I started doing this, it was two thousand and eight, 0:17:20.400 --> 0:17:23.440 and so the iPhone had only been out a year, 0:17:24.280 --> 0:17:28.160 and um, and smartphones weren't that big a thing, right, 0:17:28.240 --> 0:17:30.800 smartphones not not everyone had them yet. Sure, I mean 0:17:30.840 --> 0:17:32.520 a lot of people in ce s did, but not 0:17:32.600 --> 0:17:36.199 everyone had. And you didn't have nearly the number of 0:17:36.240 --> 0:17:39.720 apps or social media platforms that were easily accessible on 0:17:39.760 --> 0:17:44.720 your right. So add to all the demands of an 0:17:44.760 --> 0:17:48.720 unattentioned we just listed a second ago all the ones 0:17:48.800 --> 0:17:51.919 that you're already carrying with you with your smartphone, and 0:17:51.960 --> 0:17:55.040 you're essentially you're essentially suffering a d D. You are 0:17:55.080 --> 0:18:01.359 like a d D personified, and some people are compelled 0:18:01.680 --> 0:18:05.200 to whip out their smartphone and check it every couple 0:18:05.240 --> 0:18:08.160 of feet, even if there's a multitude of people behind 0:18:08.200 --> 0:18:10.520 them that's desperately trying to get to the other side 0:18:10.560 --> 0:18:22.359 of the hall. Get that endorphin rush. I've got to 0:18:22.400 --> 0:18:29.440 ask you, this is this is your ninth years, so on, 0:18:29.760 --> 0:18:34.720 so on your on your ninth year, this is this 0:18:34.840 --> 0:18:37.680 is to some degree, a lot of people would think 0:18:37.720 --> 0:18:41.200 this is old hat. I disagree with that because we've 0:18:41.240 --> 0:18:45.359 talked off air, and the thing is, while the maybe 0:18:45.400 --> 0:18:48.399 the bureaucratic parts of it, the housekeeping parts of it, 0:18:48.760 --> 0:18:52.240 might be old hat, what it means to what it 0:18:52.280 --> 0:18:55.040 means to me is that you have a nose for 0:18:55.200 --> 0:18:59.560 the things that stick out well. I can, because I've 0:18:59.560 --> 0:19:02.400 been cutting it so long. I can see the things 0:19:03.040 --> 0:19:07.520 that are brand new, or at least are are noticeable 0:19:07.680 --> 0:19:10.639 enough this year to be called brand new, right that. 0:19:10.880 --> 0:19:13.399 I usually say trendsit c e s have kind of 0:19:13.400 --> 0:19:16.560 a three year arc before they become really well known. 0:19:17.160 --> 0:19:20.080 First year is when you might only see one or 0:19:20.119 --> 0:19:25.240 two examples of a particular type of technology or or 0:19:25.359 --> 0:19:27.880 something that a particular type of technology is trying to do. 0:19:28.080 --> 0:19:29.880 Like it may be that the technology itself can take 0:19:29.920 --> 0:19:32.240 many different forms, but it's all being done for the 0:19:32.280 --> 0:19:36.920 same purpose, right. Uh, So that first year you might 0:19:36.920 --> 0:19:40.159 only see one or two examples. The second year and 0:19:40.200 --> 0:19:42.879 they might be prototypes, they might not even be production models. 0:19:43.000 --> 0:19:45.199 The second year you start seeing production models out of 0:19:45.200 --> 0:19:48.080 a couple of niche companies. The third year you start 0:19:48.080 --> 0:19:52.360 seeing the bigger companies developed their own version of that 0:19:52.480 --> 0:19:57.720 niche market stuff, and then it becomes mainstream and or 0:19:58.480 --> 0:20:01.800 the other flip side of it is, no one buys 0:20:01.880 --> 0:20:04.600 the stuff and it just fades away. So a great 0:20:04.600 --> 0:20:08.640 example of something that was uh that trickled in then 0:20:08.760 --> 0:20:11.560 was omnipresent and now no one talks about it really 0:20:11.920 --> 0:20:15.240 that much anymore. Is three D television. Three D TV 0:20:15.440 --> 0:20:18.040 just didn't happen. I mean, there are like almost every 0:20:18.040 --> 0:20:21.159 television that's sold today has a three D mode or 0:20:21.240 --> 0:20:26.000 is three D compliant, But consumers just didn't jump on that. 0:20:26.040 --> 0:20:28.400 They didn't care. They didn't want to have to have 0:20:28.520 --> 0:20:31.560 an extra set of hardware in order that them to 0:20:31.600 --> 0:20:35.679 watch their TV. So that was something that they the 0:20:35.720 --> 0:20:39.800 industry pushed really hard for several years and then ultimately 0:20:39.920 --> 0:20:43.239 it's a non talking point. It just doesn't come up. 0:20:43.280 --> 0:20:47.159 I mean, it maybe included in the specs for a device, 0:20:47.200 --> 0:20:51.200 but it's not. It's not prominently advertised typically, right, Yeah, 0:20:51.240 --> 0:20:54.760 there's it's not something that we hear. It's not it's 0:20:54.800 --> 0:20:58.359 not something that we hear networks or currency creators talking 0:20:58.400 --> 0:21:02.600 about more. But on the flip side, Uh, something else 0:21:02.720 --> 0:21:05.919 that was just getting started when I started going to 0:21:05.920 --> 0:21:09.480 ce S were consumer drones. You were seeing just a 0:21:09.520 --> 0:21:12.120 few of those on the market, and the first ones 0:21:12.119 --> 0:21:15.080 were just quad copters that didn't have any like they 0:21:15.160 --> 0:21:17.480 might have a very basic camera on them, but it 0:21:17.520 --> 0:21:20.720 was mostly too to allow you to do like some 0:21:20.760 --> 0:21:23.960 fun like a r type stuff. Parrot drones were probably 0:21:24.000 --> 0:21:28.679 the best example of that, early on, pretty expensive, and 0:21:28.760 --> 0:21:34.160 now today there every everyone has a drone. Like it's crazy, 0:21:34.480 --> 0:21:39.000 you you Intel has drones on display, Um, they're uh, 0:21:40.480 --> 0:21:45.160 Polaroid has drones on display. It's weird because in order 0:21:45.160 --> 0:21:46.520 to fly it, you first have to pick it up 0:21:46.520 --> 0:21:51.399 and shake it really hard for like thirty seconds. It 0:21:51.480 --> 0:21:56.800 develops the ability to fly and then sponsored hey, hey 0:21:56.800 --> 0:21:59.760 he's a local, local guy right, well, local to Atlanta, 0:21:59.840 --> 0:22:02.679 not in Las Vegas. Oh yeah, visit us if you 0:22:02.720 --> 0:22:05.800 want to do it our home office. We'll walk over 0:22:05.840 --> 0:22:07.439 to the Whole Foods where you see that guy at 0:22:07.440 --> 0:22:11.439 the Olive our story. Oh really yeah, Wow, Well I 0:22:11.480 --> 0:22:13.240 didn't interrupt them. I'm gonna have to go over the 0:22:13.240 --> 0:22:16.240 Whole food is more for you going to I feel 0:22:16.240 --> 0:22:19.040 like we didn't have anything in common. That's terrible because 0:22:19.040 --> 0:22:21.040 there's an Olive b stro you have to pass. You must, 0:22:21.119 --> 0:22:24.119 you must really just have a lot of issues walking 0:22:24.160 --> 0:22:27.720 into that. Let's get a little hyper local. They're going 0:22:27.760 --> 0:22:30.840 back to see Yes Yes, So you know, seeing those 0:22:30.880 --> 0:22:33.680 trends and yeah, it means that when I see something 0:22:33.760 --> 0:22:37.119 that that kind of is outside of that group, I 0:22:37.160 --> 0:22:40.760 take notice. So here's an example. Last year when I 0:22:41.080 --> 0:22:43.840 went to see S, I saw a few different devices 0:22:43.840 --> 0:22:49.600 that were designed to encourage meditations and and and encourage 0:22:49.600 --> 0:22:53.320 an ability to release stress. Uh. The argument being that 0:22:53.359 --> 0:22:55.560 we're carrying more and more stress in our lives, we're 0:22:55.600 --> 0:22:58.240 having harder time dealing with it. We've got a lot 0:22:58.320 --> 0:23:00.800 of those demands on our attention would again adds to 0:23:00.840 --> 0:23:05.600 that stress. So this year we're not just seeing meditation, 0:23:05.640 --> 0:23:08.760 We're seeing a lot of technology that's being marketed as 0:23:09.040 --> 0:23:12.119 a means to help you go to sleep. Yeah, I 0:23:12.520 --> 0:23:15.880 find this particularly interesting. Not that long ago, I did 0:23:15.920 --> 0:23:20.320 an episode about a s MR, which is kind of 0:23:20.359 --> 0:23:23.880 it's it's often sort of grouped into that category. It's 0:23:23.920 --> 0:23:26.240 something that a lot of people watched to to relax 0:23:26.320 --> 0:23:29.359 and often to all sleep. To write a s m R. 0:23:29.560 --> 0:23:32.840 For anybody who has checked it out, there's an entire 0:23:32.960 --> 0:23:38.399 culture online. Yeah. Well, like uh, partling Feathers and talking 0:23:38.480 --> 0:23:42.080 like this. Yeah. Yeah, And I interviewed Heather feather who 0:23:42.160 --> 0:23:44.919 is one of my favorite a s MR artists. She 0:23:45.119 --> 0:23:49.760 is a doll, a wonderful, wonderful person, and uh, she 0:23:50.040 --> 0:23:54.280 did very well explaining the whole concept. Well, the rise 0:23:54.320 --> 0:23:57.960 of a s MR shows that there is this incredible 0:23:58.040 --> 0:24:04.760 demand for things that will help people relax and distress. 0:24:05.119 --> 0:24:08.400 So we're seeing that now in the consumer marketplace because 0:24:08.640 --> 0:24:12.240 there's an entire section at c e S devoted to 0:24:12.280 --> 0:24:14.920 sleep tech. I haven't even seen it yet because that's 0:24:14.920 --> 0:24:18.080 what I'm doing tomorrow, which is good because I'm gonna 0:24:18.080 --> 0:24:20.840 need to sleep by that, right, you might not have 0:24:20.880 --> 0:24:25.159 any any problems. I'm pretty much. I think after we 0:24:25.200 --> 0:24:28.080 record the show that already published but hasn't recorded, yet 0:24:28.119 --> 0:24:32.320 I'm pretty much going to bed. So that's an example 0:24:32.320 --> 0:24:35.680 of a trend that is is uh. I would say 0:24:35.800 --> 0:24:38.639 in that second to third stage, right, probably more in 0:24:38.680 --> 0:24:41.359