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Speaker 1: This is the business of sports. Let's talk Super Bowl

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Speaker 1: and Fox Sports guarantee money isn't necessarily guaranteed. One major

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Speaker 1: League soccer runer is leading out fifty billion dollar investment,

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Speaker 1: blurring of the lines between sports team owners and the

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Speaker 1: sports gambling space. How high can these valuations go? Evan,

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Speaker 1: nobody will you off the field? The NBA has never

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Speaker 1: been buzzier. And the leaders in the sports industry, Major

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Speaker 1: League Baseball Commission to Rob Manford Fidy O'Neill is President

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Speaker 1: of Director Consumer in that game, then the race card

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Speaker 1: driver Helio Castro and Evers Jared Smith, president of Ticketmasters.

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Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. Hello, I'm Evan,

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Speaker 1: Novie Williams and I'm Michael Barr And this is the

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Speaker 1: Bloomberg Business of Sports podcast where we explore the big

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Speaker 1: money issues in the world of sports. And if you

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Speaker 1: notice one name was not mentioned, Scott Toshnick is moving

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Speaker 1: on to different past years. Uh, and I'm going to

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Speaker 1: miss the uh. The guy man, it's he's just maybe

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Speaker 1: laugh every day. So Scott, I hope your new venture

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Speaker 1: turns out to be very wealthy for you and turns

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Speaker 1: out to be of your pleasure. Yeah, definitely a bummer.

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Speaker 1: I mean I've worked with Scott for almost a decade now,

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Speaker 1: sat next to him for most of that time. Will

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Speaker 1: definitely be different not having him chattering in my ear. Um.

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Speaker 1: But Michael, there's no sports and no Scott. But but

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Speaker 1: we are still rolling on right Darren too. So let's

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Speaker 1: get on with today's top stories of Mrs Sting in

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Speaker 1: the world of sports business. And let's start with the

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Speaker 1: NFL announcing new playoff games and a new broadcast partner. Yeah.

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Speaker 1: So we knew the NFL, as part of this collective

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Speaker 1: bargaining agreement, was going to be adding to two new

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Speaker 1: playoff teams and therefore two new playoff games. They made

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Speaker 1: the announcement of kind of how that was going to

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Speaker 1: happen this week. And the most interesting thing, one of

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Speaker 1: the games is going to be on CBS. One of

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Speaker 1: the games is going to be on NBC, and that

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Speaker 1: playoff game on CBS will also be broadcast on CBS

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Speaker 1: corporate owned Nickelodeon with a youth centric telecast, which I

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Speaker 1: it gives a very interesting idea and will certainly be

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Speaker 1: a first for the NFL. I want to see how

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Speaker 1: that's good it's gonna be depending on who's going to

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Speaker 1: be in the booth. Are they gonna have two different

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Speaker 1: announcers for that game because they would have to broadcast

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Speaker 1: the game in a different way. Oh, I think, without question,

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Speaker 1: it's going to be a totally different kind of telecast.

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Speaker 1: I would not be shocked if the NFL is reaching

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Speaker 1: out to let's say, Ninja, you know someone they've done

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Speaker 1: some work within the past. He's a big he's a

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Speaker 1: big fan of the NFL as well. I would think

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Speaker 1: you may see some celebrities, certainly some celebrities that have

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Speaker 1: a lot of resonance, uh with with with young children.

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Speaker 1: I think if the NFL does this right, and if

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Speaker 1: CBS does this right. From what I was told, this

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Speaker 1: was an idea that came from CBS specifically, not from

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Speaker 1: the NFL, UM. But if the NFL and CBS can

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Speaker 1: get this right, I think this is something that you're

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Speaker 1: gonna see probably across the board and a lot more sports,

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Speaker 1: um but also kind of an innovative way. You know,

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Speaker 1: all these leagues, as we've talked to with with executives

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Speaker 1: on this show, everyone's looking for a way to reach

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Speaker 1: young kids where they go right Because it's not TV. UM,

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Speaker 1: at least it's not you know, maybe traditional broadcast television

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Speaker 1: and Nickelodeon is maybe one of those ways to do that. Um,

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Speaker 1: the NFL and CBS are going to test that out.

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Speaker 1: Can you see Cookie Monster in the booth doing doing

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Speaker 1: a game, someone scores a touchdown, cookies that'll be good. Yeah,

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Speaker 1: that's a good question, and again that we don't have

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Speaker 1: many details on it right now, but you know we've

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Speaker 1: seen in the past, you know, the way and and

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Speaker 1: and the one that certainly jumps to mind Turner and

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Speaker 1: the n c a A. You know, the way that

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Speaker 1: the Turner can flex all of its channels, whether it's

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Speaker 1: t N T, TBS to you know, do some innovative

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Speaker 1: things with their games. ESPN does the same thing with

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Speaker 1: the College Football Championship. CBS and viacom own a lot

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Speaker 1: of different channels, and you know, this is another way

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Speaker 1: that they can provide value to the NFL. And let's

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Speaker 1: not forget this is coming at a pretty critical time

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Speaker 1: right now for all the networks to be showing their

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Speaker 1: value to the NFL. They're they're they're big broadcast agreements

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Speaker 1: are going to be are currently being renegotiated there up

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Speaker 1: in the next couple of years. Everybody needs those rights

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Speaker 1: to continue, especially if you're Viacom CBS, a company that's

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Speaker 1: lost a lot of a lot of stock value in

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Speaker 1: the past couple of years, a couple of months. Um.

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Speaker 1: But yes, this is a smart move by CBS. I

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Speaker 1: think a smart move by the NFL, but definitely away

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Speaker 1: for CBS in the in the middle of negotiations to

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Speaker 1: remind the NFL that, you know, they have a big

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Speaker 1: broadcast network and they can do some innovative things because

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Speaker 1: of it. Well, I love the NFL's optimism too, because

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Speaker 1: they're basing all of this that the season is going

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Speaker 1: to start on time. I'm not so sure about that

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Speaker 1: because of the coronavirus concerns. Uh. They usually the preseason

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Speaker 1: starts around August, and I'm not sure we're going to

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Speaker 1: be ready by that time. I'm glad you brought that up, Michael,

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Speaker 1: because yes yesterday NFL executives, you know, one of the

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Speaker 1: big pushes, the big talking points on this com Prince

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Speaker 1: call was we're planning right now for the season to

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Speaker 1: happen as scheduled with fans in the seats in the stadiums.

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Speaker 1: That they were chosen to be in right, so that

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Speaker 1: includes all your international games. I agree with you that

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Speaker 1: it is looking kind of increasingly less likely that they

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Speaker 1: are able to pull that off, but they are at

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Speaker 1: least right now moving forward with that plan. I'm curious, Michael,

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Speaker 1: when all this ends, you know, starting next year, let's

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Speaker 1: say there's two new playoff teams, two more playoff games,

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Speaker 1: another regular season game for all thirty two teams. Is

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Speaker 1: that too much football in your opinion? Or do you

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Speaker 1: think the NFL is kind of doing the right thing

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Speaker 1: by just increasing that the amount of content it's league

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Speaker 1: puts up. You know, the the NFL is king. The

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Speaker 1: NFL will always be there. And I promise you, if

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Speaker 1: you're a better on sports, like a certain person, I know, uh,

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Speaker 1: you're gonna enjoy having that other game in there because

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Speaker 1: it's something you can bet on. I think you're I

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Speaker 1: think you're right, and certainly you know this is it

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Speaker 1: will make the NFL a lot more money, being able

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Speaker 1: to offer two more playoff games to its partners, being

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Speaker 1: able to offer another another regular season game for every

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Speaker 1: team to its partners. They'll do some innovative things around that, um.

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Speaker 1: But again, everything in the NFL right now kind of

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Speaker 1: circles around you know, those those TV deals that are

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Speaker 1: going to be up. It's the Fox, the CBS, the NBC,

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Speaker 1: and the ESPN deals, all of those up in the

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Speaker 1: next two years. Uh, and that is everything, and that's

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Speaker 1: everything's focusing around that right now. You know, someone that's

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Speaker 1: not making money right now, the Zone. They're telling partners

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Speaker 1: it will not be paying for games suspended because of

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Speaker 1: the coronavirus. I mean, this is your story. What are

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Speaker 1: your sources telling you? Yeah, so it's you know, it's interesting.

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Speaker 1: The Zone is in this interesting place right now where

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Speaker 1: every sports broadcaster is right where they are paying they

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Speaker 1: have contracts for rights, but they're not getting games right now.

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Speaker 1: And traditionally, you know, in times like this has happened

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Speaker 1: in the past, for example, when there's a lockout and

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Speaker 1: games aren't happening, broadcasters typically keep paying that money. You know,

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Speaker 1: they keep that relationship intact. And it's one of the

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Speaker 1: reasons why, at least right now, you know, the full

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Speaker 1: scale panic button isn't happening in in professional sports, is

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Speaker 1: because a lot of those payments are still happening to Zone.

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Speaker 1: To my knowledge and to folks I talked to is

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Speaker 1: the first broadcasting company to say, look, you know your

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Speaker 1: games aren't happening. We don't have the ability to pay

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Speaker 1: it um. And that I think the big question here

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Speaker 1: because the Zone doesn't have at least not in the US,

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Speaker 1: doesn't have a huge selection of rights right now. But

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Speaker 1: the big question is will other companies, whether they're TV

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Speaker 1: networks or other streaming partners, will they followed the Zone's lead.

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Speaker 1: And I would imagine that if you're you know, a

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Speaker 1: rights holder in any sport right now in the US,

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Speaker 1: you're you're kind of anxious a little bit. You're on

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Speaker 1: pins and needles a little bit to see if if

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Speaker 1: this is something the start of a trend for more

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Speaker 1: of your contracts. Well, yeah, this is a breaking tradition

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Speaker 1: because usually the sports entities they depend on that money

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Speaker 1: from the media. Uh. But I can't blame the ZWE

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Speaker 1: I mean, yes, they're a startup company, but I can't

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Speaker 1: blame them as like, look, if you don't have any content,

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Speaker 1: what are we paying you for? You're right? And and

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Speaker 1: the way this, I mean, the way this is kind

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Speaker 1: of interesting in the way it plays out is that

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Speaker 1: you know, when this is all over, people are going

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Speaker 1: to remember that the Zone did this obviously, right, not

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Speaker 1: just the partners they have right now, but the partners

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Speaker 1: that they may look to have in the future. Um

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Speaker 1: And if if it ends up that the zonne is

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Speaker 1: the only company that ends up having to do this,

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Speaker 1: you know that that might make things a little harder

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Speaker 1: for them in the future to to land rights partnerships.

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Speaker 1: Um And And you know you mentioned there a startup.

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Speaker 1: You're right, it's also a different business model. You know,

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Speaker 1: if you're CBS or your NBC, your you have other

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Speaker 1: parts of your business that are actually happening right now.

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Speaker 1: The Zone is a sports only streaming service that you know,

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Speaker 1: there's very little sports happening right now, so almost the

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Speaker 1: entire product right now is dark um And you know

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Speaker 1: they don't have, you know, forty years of relationships, you know,

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Speaker 1: the way that you know CBS and the NFL do,

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Speaker 1: were Fox in the NFL, they don't. They don't have

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Speaker 1: a long time relationship and one that's really poised into

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Speaker 1: the future to kind of balance off of you know.

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Speaker 1: One of the reasons why you know you're not gonna

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Speaker 1: hear much about NBC and its relationship with the the

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Speaker 1: IOC and the Olympics is that they have a deal

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Speaker 1: in place through you know two. You know, they have

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Speaker 1: a long term partnership that they're going to have to

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Speaker 1: work together for a long time. The Zone kind of

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Speaker 1: in the early stages of its growth, doesn't have those relationships,

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Speaker 1: you know, So it's it's it's less to fall back

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Speaker 1: on and also maybe potentially down the line, maybe a

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Speaker 1: bit more damaging for the company as a whole. But

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Speaker 1: I think it's way too early to say whether or

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Speaker 1: not that's true. You put this in your story. The

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Speaker 1: chief executive offers of The Zone, Simon Denier, says, there

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Speaker 1: is no hide. This was a letter that he sent

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Speaker 1: to employees that there is no hiding that this is

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Speaker 1: the biggest disaster to hit the sports world in seventy

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Speaker 1: five years and the biggest challenge our business has ever faced.

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Speaker 1: And if you want to mark what happened seventy five

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Speaker 1: years ago, we're talking World War two. So this is

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Speaker 1: how significant this is. Yeah, I thought that was a

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Speaker 1: pretty a pretty distinct and definitive statement from a guy

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Speaker 1: who obviously understands the sports world, in the in the

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Speaker 1: sports business world. Um so yeah, I mean, the as

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Speaker 1: you know, so much money in the sports world stems

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Speaker 1: around these media deals. Um, and if they start to crack,

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Speaker 1: and I'm not saying they are right now, but if

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Speaker 1: they start to crack, I think the story about, you know,

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Speaker 1: kind of how the sports business world moves forward starts

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Speaker 1: to change a little bit. And finally, let's talk golf

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Speaker 1: and news that the p G A Tour will be

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Speaker 1: offering cash to some players as the coronavirus pandemic stalls play.

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Speaker 1: How are they able to do this? First of all, yeah,

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Speaker 1: I thought this was interesting. Actually, so the PGA Tour,

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Speaker 1: you know, they have year end rankings and every player

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Speaker 1: gets a bonus at the end of the year kind

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Speaker 1: of based on where they finished in the rankings, and

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Speaker 1: the PGA Tour is essentially letting players depending on how

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Speaker 1: where you rank right now, it depends on how much

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Speaker 1: money you can get. But as letting players essentially taking

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Speaker 1: advance on that money. You know, so if you think

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Speaker 1: that the max is a hundred thousand dollars, but if

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Speaker 1: you wanted Michael Barr, the thirtieth rank golfer in the world,

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Speaker 1: if you wanted to take a hundred thousand dollars, now,

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Speaker 1: the payment they would give you at the end of

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Speaker 1: the year for your where you ended up in the

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Speaker 1: standings would be just a hundred thousand dollars less. So

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Speaker 1: it's kind of an interest interest free advance on payouts

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Speaker 1: that these players are going to get at the end

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Speaker 1: of the year, but definitely an innovative way to help

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Speaker 1: athletes who are obviously struggling right now as well because

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Speaker 1: because some of their income has dried up. Yeah, I

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Speaker 1: take a hundred thousand dollars right now, get Yeah, we

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Speaker 1: should ask what what our what our end of the

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Speaker 1: year bonus advance might be for for our podcasting duties.

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Speaker 1: We'll get three hams man and uh a fruitcake man

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Speaker 1: outside of that. But now I get it, I get it.

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Speaker 1: It's gonna this is very unique, as you said, yeah,

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Speaker 1: I think it's. Yeah, it's a it's a smart idea.

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Speaker 1: And the the PGA Tour is also kind of under

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Speaker 1: attack right now. You know that that that Professional Golf

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Speaker 1: League um that you know, backed by folks overseas who

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Speaker 1: kind of had this idea to try to, you know,

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Speaker 1: ramp up the money and golf maybe poach a handful

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Speaker 1: of the biggest name golfers in in the world and

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Speaker 1: do less events, fewer people at each event, but but

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Speaker 1: bigger prize pools, um, they are in the market right now.

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Speaker 1: Talking to players right We've heard Tiger would say that

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Speaker 1: he's entertaining it. We've heard some players, including Rory McIlroy

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Speaker 1: say before the PGA Tour had to shut down part

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Speaker 1: of its season that you know he was not interested.

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Speaker 1: But you know that this is that you know that

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Speaker 1: is looming over the PGA Tour right now. So anything

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Speaker 1: they can do, I think right now to kind of

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Speaker 1: help playcate players, maybe help them financially, maybe remind them

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Speaker 1: that in times of crisis, the PGA Tour kind of

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Speaker 1: helped them out and gave them a cash advance when

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Speaker 1: maybe they needed it. That might be a valuable piece

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Speaker 1: of kind of helping staving off, you know, a challenge

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Speaker 1: from an upstart that was going after some of its

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Speaker 1: biggest names. This is the Bloomberg Business of Sports podcast.

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Speaker 1: I'm Michael Block and I'm Evan novihe Williams. We're here

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Speaker 1: each and every Monday, Wednesday and Thursday exploring the world

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Speaker 1: of money in sports. You're listening to Bloomberg Business of

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Speaker 1: Sports on Bloomberg Radio around the world and online wherever

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