WEBVTT - Episode 56: PLD Custom (Feat. Alex Webb) 0:00:00.400 --> 0:00:01.200 The guys from Ping. 0:00:01.280 --> 0:00:03.880 They've kind of showed me how much the equipment matters. 0:00:04.160 --> 0:00:05.800 I just love that I can hit any shot. 0:00:05.920 --> 0:00:06.600 I kind of want. 0:00:06.720 --> 0:00:08.520 We're gonna be able to tell some fun stories about 0:00:08.520 --> 0:00:10.639 what goes on here to help golfers play better golf. 0:00:11.280 --> 0:00:13.800 Hey, everybody, welcome back to another episode of the Ping 0:00:13.880 --> 0:00:16.560 Proving Grounds Podcast. I'm Shane Bak and joined us always 0:00:16.560 --> 0:00:20.599 by Marty Jerts and Marty. We've got a YouTube video 0:00:20.720 --> 0:00:25.200 out right now, competitive YouTube golf. Are we now YouTube golfers? 0:00:25.239 --> 0:00:26.800 Is that where we live? 0:00:26.880 --> 0:00:27.200 Are? 0:00:27.520 --> 0:00:29.000 Yeah? No, I think we're up there with some of 0:00:29.040 --> 0:00:32.080 the you know, the view counts going up. Shane and 0:00:32.159 --> 0:00:34.840 I don't know about you, but I've had a lot 0:00:34.840 --> 0:00:38.839 of feedback from some friends that have really enjoyed the content, 0:00:39.479 --> 0:00:41.919 and you know, I don't want to we don't want 0:00:41.960 --> 0:00:44.160 to tease what happens at the end there, but let's 0:00:44.159 --> 0:00:46.360 just say we had quite a competitive match out there 0:00:46.400 --> 0:00:48.200 at Estancia earlier this year. 0:00:48.440 --> 0:00:50.400 Yeah, shout out to James and the team. They did 0:00:50.440 --> 0:00:52.919 a great job of shooting it and the drone footage. 0:00:52.920 --> 0:00:55.280 I mean, Astoncia is one of the great desert golf 0:00:55.280 --> 0:00:57.840 courses in the world, not just in the state of Arizona. 0:00:57.840 --> 0:01:00.240 It's one of my favorite courses, if not my favoravorite 0:01:00.280 --> 0:01:02.760 course in the state of Arizona. And let me just 0:01:02.800 --> 0:01:05.360 say it photographs well and it drones well. 0:01:05.840 --> 0:01:08.560 It does. Yeah, it is. It is also the number 0:01:08.560 --> 0:01:12.920 one ranked course in Arizona, just head of Force Highlands Canyon, 0:01:13.000 --> 0:01:14.959 which is more of a more of a tree line 0:01:15.040 --> 0:01:18.120 course up north. But Stancy is quite a treat. That 0:01:18.360 --> 0:01:21.600 was a fun battle and for those of you that 0:01:21.680 --> 0:01:24.679 haven't watched it, i'd suggest going on there on there 0:01:24.680 --> 0:01:25.680 and watching it on YouTube. 0:01:25.880 --> 0:01:28.600 Yeah, that's on the paying YouTube page. We'll add a 0:01:28.600 --> 0:01:30.920 link in the notes for this episode as well, so 0:01:30.959 --> 0:01:33.200 you could check that out. Today, Marty, we're gonna talk 0:01:33.240 --> 0:01:35.920 about Putters, which I think is the most excited I've 0:01:35.920 --> 0:01:38.560 been about talking about a golf club in the existence 0:01:38.560 --> 0:01:41.559 of this podcast. And we've got somebody awesome to chat 0:01:41.600 --> 0:01:43.880 with us, Marty. I'll give you the opportunity to introduce him. 0:01:43.959 --> 0:01:46.880 Yeah, mister Alex Web Alex, thanks for coming on the pod. 0:01:47.720 --> 0:01:51.680 Super excited to have you and talk about PLD Putters. 0:01:51.880 --> 0:01:54.800 I think what's what I'm very excited about what we've 0:01:54.840 --> 0:01:57.600 done with PLD over the last three, four or five years, 0:01:58.120 --> 0:02:01.360 Shane and Alex. You know, we'll deep dive on this topic. 0:02:01.560 --> 0:02:05.000 Is you know, we've kind of prided ourselves at Ping 0:02:05.040 --> 0:02:09.040 of making everything that the tour player can get access 0:02:09.040 --> 0:02:12.280 to available to the everyday golfer, and that's a big 0:02:12.360 --> 0:02:15.200 part of what we've done with PLD PLD custom is 0:02:15.200 --> 0:02:19.360 to pass along that personalization, that custom fitting aspect and 0:02:19.480 --> 0:02:22.639 making it available to everyday golfer. Alex been on our 0:02:22.639 --> 0:02:25.080 team as a fitter for quite some time and really 0:02:25.160 --> 0:02:30.120 hunkered down in going super deep on putter fitting, so 0:02:30.160 --> 0:02:33.440 he handles all of our PLD custom fittings that we 0:02:33.560 --> 0:02:37.120 do with his colleagues here at the Ping Proving Grounds. Alex, 0:02:37.200 --> 0:02:40.720 Welcome to the podcast and look forward to having a 0:02:40.720 --> 0:02:41.360 good chat with you. 0:02:41.639 --> 0:02:44.320 Awesome guys. Thank you so much for having me. Super 0:02:44.360 --> 0:02:47.160 excited to be here. Can't wait to talk about. 0:02:46.880 --> 0:02:48.040 Putters, Alex. 0:02:48.080 --> 0:02:50.840 I wanted to start with this, can you give people 0:02:50.880 --> 0:02:54.839 that don't know the history of PLD, because I think 0:02:55.000 --> 0:02:57.360 Ping putters in its history have been talked about a 0:02:57.360 --> 0:02:59.840 lot on this podcast, but I'm not sure people to 0:03:00.320 --> 0:03:03.440 grasp maybe how new PLD is to the world. 0:03:03.680 --> 0:03:05.160 Sure yeah, absolutely. 0:03:05.280 --> 0:03:10.880 So PLD started around twenty and sixteen when Bubba Watson 0:03:10.919 --> 0:03:15.840 came to us wanting to design a custom, fully machined 0:03:16.040 --> 0:03:19.880 answer putter for himself, so he worked with our team, 0:03:19.960 --> 0:03:22.920 He worked with Tony Serrano to really get down to 0:03:23.160 --> 0:03:27.280 the specifics of exactly what he wanted to see out 0:03:27.360 --> 0:03:30.320 of this answer putter. So that was kind of the 0:03:30.360 --> 0:03:34.000 birth of PLD. From there, over the years, we worked 0:03:34.000 --> 0:03:37.160 with all the tour players or most of the tour 0:03:37.160 --> 0:03:42.720 players that were coming through to really hone into what 0:03:42.760 --> 0:03:46.520 we want PLD to be, and it's fully machined putters, 0:03:47.120 --> 0:03:51.160 really really focusing on the fine details of these putters, 0:03:51.200 --> 0:03:55.320 and it all started at the tour level, and then 0:03:56.160 --> 0:04:00.080 probably twenty twenty twenty one time period is when we 0:04:00.120 --> 0:04:03.320 started to really think about, hey, we should offer this 0:04:03.480 --> 0:04:08.360 two consumers, ramp up to provide these putters to consumers, 0:04:08.400 --> 0:04:11.840 and then all of this was in preparation for March 0:04:11.920 --> 0:04:14.560 twenty twenty two, and that's when we launched to the 0:04:14.640 --> 0:04:15.360 general public. 0:04:15.440 --> 0:04:20.200 PLD Custom awesome and Alex, just your own personal story 0:04:20.480 --> 0:04:23.480 on the fitting side. I mean, you came into ping 0:04:23.640 --> 0:04:26.279 as a fitter, and we trained our fitters and you 0:04:26.320 --> 0:04:29.440 have experience fitting all clubs in the bag. What was 0:04:29.560 --> 0:04:34.240 your gravity towards the putter space and the putter category? 0:04:34.279 --> 0:04:38.440 What makes you so interested and passionate about putters above 0:04:38.480 --> 0:04:40.000 and beyond all the other clubs in the bag? 0:04:40.279 --> 0:04:43.640 Well, growing up, I was always one of those gearheads. 0:04:43.760 --> 0:04:45.560 I always liked. 0:04:45.400 --> 0:04:48.480 The tinker, always liked to build different clubs, but putters 0:04:48.560 --> 0:04:51.440 was always special to my heart, pink putters especially. I 0:04:51.520 --> 0:04:54.400 had quite a few pink putters growing up, and I 0:04:54.440 --> 0:05:00.200 collected putters growing up as well, So putting, just in 0:05:00.279 --> 0:05:03.840 the sense of that was what I was most interested in. 0:05:04.200 --> 0:05:07.559 It's the club that's most used in the bag, and 0:05:07.640 --> 0:05:10.800 why not fit the club that's most used in the bag? 0:05:11.320 --> 0:05:11.599 Alex? 0:05:11.640 --> 0:05:13.960 What's the collection like now? I mean, you know, obviously 0:05:14.080 --> 0:05:16.080 I think you could. You probably get them for free. 0:05:16.120 --> 0:05:18.040 I'm sure you can, maybe, you know, put a couple 0:05:18.080 --> 0:05:20.560 in the car to go home and work through the process. 0:05:20.600 --> 0:05:22.240 What's your collection looking like these days? 0:05:23.960 --> 0:05:27.680 I probably have fifty to sixty putters on hand at 0:05:27.800 --> 0:05:31.600 any time. I do a lot of testing, but the 0:05:31.600 --> 0:05:34.960 majority of the PLD customs stay in house other than 0:05:35.240 --> 0:05:39.760 a couple that are my own. But yeah, yeah, it's 0:05:39.800 --> 0:05:42.560 a cycle. But I'm always big on sticking with one 0:05:42.600 --> 0:05:46.159 specific putter, one type of putter that fits my stroke, 0:05:46.200 --> 0:05:48.760 fits my game, and that's what I stick to. 0:05:49.400 --> 0:05:52.200 Alex. So, PLD, I think folks may have heard of PLD, 0:05:52.279 --> 0:05:54.800 which stands for Putting Lab Design. They've seen our logo 0:05:54.800 --> 0:05:57.480 out there, they've seen beautiful machine putters used by our 0:05:57.480 --> 0:06:01.480 tour players. Paint a little picture of the different, you know, 0:06:02.160 --> 0:06:06.400 variants of PLD. So you know PLD Custom, PLD milled, 0:06:07.520 --> 0:06:11.000 Special Edition, PLD. Can you give a little overview of 0:06:11.040 --> 0:06:14.080 the entire program and more folks can can go to 0:06:14.120 --> 0:06:17.599 get access to these different tiers of PLD. 0:06:18.279 --> 0:06:18.679 Yeah. 0:06:18.720 --> 0:06:22.720 Absolutely, So let's start with PLD milled. PLD milled is 0:06:22.800 --> 0:06:25.400 going to be the putters that you can just purchase 0:06:25.440 --> 0:06:28.080 off the rack. You can go into your local golf shop, 0:06:28.400 --> 0:06:31.760 you can order it through any authorized ping account. Your 0:06:31.760 --> 0:06:34.800 big box stores are going to have PLD milled putters. 0:06:35.400 --> 0:06:37.440 These these are our. 0:06:37.040 --> 0:06:40.520 Retail putters that we have to offer, and from there 0:06:40.600 --> 0:06:45.400 we'll kind of branch into PLD milled Plus, we branch 0:06:45.480 --> 0:06:49.479 into the special editions, we branch into PLD Custom, But 0:06:50.240 --> 0:06:53.640 PLD milled Plus is kind of that next tier that 0:06:53.800 --> 0:06:58.200 next step up from PLD milled. They're also available at 0:06:58.240 --> 0:07:02.000 retail through authorized Ping retailers, and it kind of bridges 0:07:02.080 --> 0:07:07.920 that gap between PLD milled and PLD Custom. So PLD 0:07:08.040 --> 0:07:12.480 milled Plus we have five specific models that start blank. 0:07:12.640 --> 0:07:17.400 The head start blank. From an alignment standpoint, you can 0:07:17.440 --> 0:07:20.040 add all kinds of different alignment features. You can do 0:07:20.120 --> 0:07:22.960 engraving on some of the putters, you can do some 0:07:23.240 --> 0:07:26.120 lasering on the putters as well, So it's kind of 0:07:26.600 --> 0:07:30.760 jumps into that custom tier without going fully custom, which 0:07:30.840 --> 0:07:36.120 PLD Custom is. From PLD milled Plus, we go into 0:07:36.600 --> 0:07:41.200 PLD Special Edition or PLD milt Special Edition, which these 0:07:41.200 --> 0:07:45.200 are drop ins that we'll do to our accounts, so 0:07:45.480 --> 0:07:50.080 specific accounts will get these limited edition or special edition putters, 0:07:50.320 --> 0:07:53.680 will mill out a certain amount of them. This past 0:07:53.760 --> 0:07:57.680 year we did the Answer thirty. We did a hobby 0:07:57.840 --> 0:08:02.280 version of the Special Ed and so those are also 0:08:02.400 --> 0:08:07.200 available in a limited amount to our accounts or to 0:08:07.240 --> 0:08:10.560 purchase through our accounts. And then from there, next tier 0:08:10.680 --> 0:08:14.240 up is this PLD Custom, So PLD Custom is a 0:08:14.280 --> 0:08:17.880 fully customizable putter. First thing you do with that is 0:08:17.880 --> 0:08:21.360 you book on Ping pld dot com. Top right hand 0:08:21.400 --> 0:08:23.400 corner of pin pld dot com. 0:08:23.800 --> 0:08:24.800 There's a spot. 0:08:24.520 --> 0:08:29.480 Where you can dive into what ping pld custom actually 0:08:29.640 --> 0:08:33.080 is and to book appointments. So we do virtual and 0:08:33.200 --> 0:08:36.880 in person appointments for ping pld custom. 0:08:36.800 --> 0:08:40.040 Alex, buddy of mine Mike, did the custom fitting on 0:08:40.440 --> 0:08:43.560 the app and we played in rain the other day 0:08:43.800 --> 0:08:46.240 and he brought a backup putter out because he didn't 0:08:46.280 --> 0:08:49.680 want is his custom PILDD deal with. He was like, 0:08:49.760 --> 0:08:51.600 this is going to be my backup. It was a 0:08:51.640 --> 0:08:54.720 pin putter as well, but he said, my custom PLD 0:08:54.920 --> 0:08:57.720 is perfect condition putter. Like that's how much he loves 0:08:57.760 --> 0:08:59.640 his custom putter and how much he appreciates it. 0:09:00.080 --> 0:09:01.720 That's awesome, very very cool. 0:09:02.400 --> 0:09:05.720 Yeah, so PLD customer, Alex, that's where you can do 0:09:05.880 --> 0:09:08.400 literally kind of whatever you want, right, And let's let's 0:09:08.400 --> 0:09:11.800 talk a little bit about that experience. So somebody could 0:09:11.840 --> 0:09:16.040 come into the lab and why don't you just start 0:09:16.040 --> 0:09:19.079 there talking about a little bit of the difference in 0:09:19.120 --> 0:09:23.320 the process what somebody will go through whether they come 0:09:23.400 --> 0:09:26.600 into the proving grounds into the lab here to go 0:09:26.640 --> 0:09:30.240 through their fitting experience and work directly with you, Colton 0:09:30.280 --> 0:09:34.679 and the team, versus what does that experience look like remotely, 0:09:35.120 --> 0:09:40.120 if somebody can't make it into Phoenix, how do we 0:09:40.240 --> 0:09:43.160 service them and provide some great service during that PLD 0:09:43.240 --> 0:09:44.120 custom experience. 0:09:44.520 --> 0:09:44.880 Awesome? 0:09:45.000 --> 0:09:49.280 Yeah, so PINGPLD dot com. You book on the website, 0:09:49.360 --> 0:09:52.760 you can book virtual or you can book in person. 0:09:52.920 --> 0:09:56.000 So the in person you get the full experience. 0:09:56.160 --> 0:09:57.880 So we we. 0:09:57.800 --> 0:10:01.400 Pride ourselves on treating you like a tour pro, going 0:10:01.440 --> 0:10:04.719 through the same exact process that a tour. 0:10:04.480 --> 0:10:07.400 Pro is going to go through. So we start in. 0:10:07.320 --> 0:10:11.720 The putting lab, will collect some data, will take some video, 0:10:12.800 --> 0:10:16.400 and we usually try to start with the player's gamer putter. 0:10:16.720 --> 0:10:19.439 If they have the ability to bring their gamer putter, 0:10:19.600 --> 0:10:22.880 that gives us a baseline for that. So we're using 0:10:22.920 --> 0:10:25.440 ipin two point zero to collect data, which is a 0:10:25.480 --> 0:10:29.920 proprietary app that we designed in house. It's measuring the forces, 0:10:30.000 --> 0:10:34.640 the torques, the accelerations that the player's applying to the putter. 0:10:34.760 --> 0:10:36.640 It kicks back a lot of data to us. 0:10:37.480 --> 0:10:41.240 A PGA pro, LPGA Cornferry, any of the pros that 0:10:41.320 --> 0:10:44.120 come through go through the same thing. We put them 0:10:44.160 --> 0:10:46.760 on Iping two point zero as well. We take the 0:10:46.880 --> 0:10:50.920 video work to kind of hone in on iline on 0:10:51.080 --> 0:10:54.440 link the putter to make sure that li angle's good 0:10:54.480 --> 0:10:58.480 on that. So we'll start by collecting the data or 0:10:58.520 --> 0:11:01.920 the club data using ipling two point zero. From there 0:11:02.000 --> 0:11:08.360 we'll transition to Quintech. Quintech's a ball data system that 0:11:08.400 --> 0:11:12.359 we use where we can collect ball data to analyze 0:11:12.440 --> 0:11:15.280 the role of the ball. And then we do a 0:11:15.360 --> 0:11:18.480 lot of work outside as well. We have a green outside. 0:11:19.280 --> 0:11:22.160 After we've kind of dialed in in the putting lab, 0:11:22.200 --> 0:11:27.920 will transition to the outside experience and really fine tuned 0:11:28.040 --> 0:11:31.040 the loft, the lie on the putter, look at people's 0:11:31.080 --> 0:11:34.400 breaking putts, you know if they have or if they 0:11:34.400 --> 0:11:37.360 have struggles with right to left, left, the right potts, 0:11:37.400 --> 0:11:41.760 really taking a look at that speed control. And that's 0:11:41.800 --> 0:11:45.240 the process with the in person is you get the 0:11:45.640 --> 0:11:49.920 full go the tour experience. We're diving into everything that 0:11:50.000 --> 0:11:53.640 we possibly can as far as the virtual fitting goes. 0:11:53.720 --> 0:11:55.959 You sign up for the virtual fitting. When you sign 0:11:56.040 --> 0:11:59.040 up for the virtual fitting, you get a zoom link, 0:11:59.360 --> 0:12:02.520 so it's a zoo link for the customer that's linked 0:12:02.679 --> 0:12:05.840 to my personal or Colden Tunnel. He's our other PLD 0:12:06.000 --> 0:12:11.280 Master fitter two hour calendars and that triggers the welcome 0:12:11.400 --> 0:12:15.000 kit process. So what we do from there is we'll 0:12:15.040 --> 0:12:18.880 send out a welcome kit to the consumer. This kit 0:12:18.960 --> 0:12:23.600 goes out approximately ten to twelve days before they're virtual fitting. 0:12:24.240 --> 0:12:27.920 Inside the welcome kit's going to be an iPod touch, 0:12:29.120 --> 0:12:33.680 a pin cradle, so an iPod cradle, and a putting disc. 0:12:34.440 --> 0:12:37.360 Once you power that iPod touch on, it's going to 0:12:37.400 --> 0:12:40.760 walk you through the process. We have a different version 0:12:41.000 --> 0:12:45.560 of iping that's built into these iPod touches that's extremely 0:12:45.679 --> 0:12:49.200 streamlined and it just walks you through the process. So 0:12:49.800 --> 0:12:52.640 from there, the person is going to clip it to 0:12:52.679 --> 0:12:56.680 their putter. They're going to go through three sessions of 0:12:56.800 --> 0:13:00.640 five put seeds, so they'll take fifteen total putts, and 0:13:00.720 --> 0:13:04.520 at the very end of those three sessions, it's going 0:13:04.559 --> 0:13:06.960 to be submit to ping. It says submit to ping. 0:13:07.400 --> 0:13:10.839 It comes directly two hour inbox. So we have that 0:13:11.000 --> 0:13:14.000 data and from there we can create a really nice 0:13:14.040 --> 0:13:18.079 presentation where we can go over all of that data 0:13:18.200 --> 0:13:22.079 with the consumers. We can talk about the forces, the torques, 0:13:22.080 --> 0:13:25.920 the accelerations that they're applying to the putter. We spend 0:13:25.960 --> 0:13:29.120 the first half of the virtual fitting doing that. The 0:13:29.200 --> 0:13:32.559 second half we go through the putters that we have available, 0:13:33.080 --> 0:13:36.840 and we're mentioning the best putters that that we think 0:13:36.880 --> 0:13:40.400 that fit their stroke based off of the data that's collected. 0:13:41.040 --> 0:13:44.480 Marty is is ping, Like, does ping run ninety five 0:13:44.480 --> 0:13:46.680 percent of the iPod touches in the world now. 0:13:47.280 --> 0:13:47.840 I think we do. 0:13:48.040 --> 0:13:50.760 I just want to I'm wondering what other business still 0:13:50.880 --> 0:13:54.360 uses iPod touches. I did Virtual Alex probably a year 0:13:54.400 --> 0:13:56.400 and a half ago, and it popped in that it 0:13:56.440 --> 0:13:59.000 came out of the box of like the iPod Touch. Man, 0:13:59.040 --> 0:14:00.600 I haven't seen one of these couple of years. 0:14:00.600 --> 0:14:02.319 It was kind of like a throwback. 0:14:02.400 --> 0:14:04.679 But I mean, I like, I've done both Alex, I've 0:14:04.679 --> 0:14:08.920 done virtual, I've done in person, and you get similar data. 0:14:08.960 --> 0:14:11.040 You get similar numbers if you do it at home 0:14:11.080 --> 0:14:13.760 yourself or obviously if you get a chance to come in. 0:14:14.080 --> 0:14:16.280 You've talked a little bit about what you're looking at 0:14:16.280 --> 0:14:18.800 when you're diving into a player's stroke, Can you just 0:14:18.840 --> 0:14:20.840 expand a little bit more on that, Like what's the 0:14:20.920 --> 0:14:24.040 data you're pulling from, you know, the thirty minutes or 0:14:24.040 --> 0:14:25.240 an hour you're spending with the player? 0:14:25.920 --> 0:14:27.440 Yeah, absolutely so. 0:14:27.680 --> 0:14:31.960 Ipaying measures five different metrics The first one's closing angle 0:14:32.200 --> 0:14:34.920 was just just the amount of rotation that the player's 0:14:35.000 --> 0:14:39.000 applying from the top of their backstroke to impact, So 0:14:39.600 --> 0:14:43.240 that's really going to help us diagnose what type of 0:14:43.280 --> 0:14:46.520 stroke type we need to fit a player into. The 0:14:46.560 --> 0:14:50.480 next metric is impact angle. This is just a relative 0:14:50.560 --> 0:14:53.720 measurement from where they are at set up with the 0:14:53.760 --> 0:14:56.800 putter face versus where they are at impact with the 0:14:56.840 --> 0:14:59.600 putter face. So this really lets us know where the 0:14:59.600 --> 0:15:02.560 face is is relative to where they set up, and 0:15:02.640 --> 0:15:04.920 this can let us know how a player aims the 0:15:04.960 --> 0:15:08.680 putter and that can also lead into further conversations once 0:15:08.720 --> 0:15:12.440 we get deeper into the process about alignment as well. 0:15:13.320 --> 0:15:16.600 Next one would be tempo, So that's just measuring the 0:15:16.640 --> 0:15:19.960 backstroke time divided by the forward stroke time it kicks 0:15:19.960 --> 0:15:23.760 back a ratio kicks back an overall stroke time as well. 0:15:24.160 --> 0:15:26.600 Tempo really helps us dive into the. 0:15:26.480 --> 0:15:27.760 Headweight of a putter. 0:15:28.320 --> 0:15:33.160 Everybody has different has a different tempo, and if everybody 0:15:33.160 --> 0:15:35.880 has a different tempo, then we can kind of target 0:15:35.920 --> 0:15:40.280 different headweights with those different individuals. From there, we're looking 0:15:40.320 --> 0:15:43.440 at the impact li angle, So this is just measuring 0:15:43.440 --> 0:15:46.960 the li angle. The putter at impact, and that kind 0:15:46.960 --> 0:15:49.680 of helps us diagnose whether we need to take a 0:15:49.720 --> 0:15:52.600 putter flatter, we need to take it more upright, or. 0:15:52.520 --> 0:15:53.600 If it's just good to go. 0:15:54.600 --> 0:15:57.400 And then the last category that we look at, or 0:15:57.440 --> 0:15:59.920 the last metric that we look at, is going to 0:16:00.160 --> 0:16:03.760 be shaft clean at impact. So this is if somebody 0:16:03.800 --> 0:16:07.320 has the shaft clean forward, hands forward, de lofting the putter, 0:16:07.800 --> 0:16:10.400 it's back adding additional loft. 0:16:10.200 --> 0:16:11.160 Or if you're neutral. 0:16:11.520 --> 0:16:14.760 What this does is this really helps us dial in 0:16:14.800 --> 0:16:18.080 the loft or the dynamic loft of a putter for 0:16:18.200 --> 0:16:21.680 that player. So we're looking at those key five metrics, 0:16:22.080 --> 0:16:25.720 and then with the virtual process, it's a conversation as well. 0:16:26.000 --> 0:16:29.200 We're getting to know these players. We're asking them about 0:16:29.240 --> 0:16:33.200 their tendencies of their game, of their putting stroke, and 0:16:33.240 --> 0:16:36.160 then that can kind of help us get to the 0:16:36.240 --> 0:16:40.160 end goal of having a putter that's perfectly fit or 0:16:40.520 --> 0:16:43.360 very very close to be perfectly fit for them. 0:16:43.920 --> 0:16:46.440 Yeah. I think that what's fun OLEX is that the 0:16:46.920 --> 0:16:50.960 folks going through PLD custom at home, we are it's 0:16:51.040 --> 0:16:53.160 you know, I've seen some other fitting processes where you 0:16:53.200 --> 0:16:55.440 just take a video of your stroke or do something 0:16:55.520 --> 0:16:58.720 like that, right, we're actually taking these It's kind of 0:16:58.720 --> 0:17:01.640 like getting a live m on your putting stroke, right, 0:17:02.760 --> 0:17:07.800 so that that face angle or stroke type that we 0:17:07.880 --> 0:17:10.360 have in there is a proxy for how much torque 0:17:10.400 --> 0:17:13.639 somebody or twisting about the shaft that somebody's putting on 0:17:13.680 --> 0:17:16.080 that putter. Right. And then you talked about tempo and 0:17:16.119 --> 0:17:19.600 total time. I think these are a couple things that 0:17:20.359 --> 0:17:23.680 even the most astute fitter has a hard time seeing 0:17:23.760 --> 0:17:27.000 with the naked eye, right. So, I think a big 0:17:27.080 --> 0:17:30.400 challenge in putter fitting, club fitting in general is when 0:17:30.400 --> 0:17:32.639 do you need to bring in some outside technology to 0:17:32.680 --> 0:17:35.879 measure these things that you could not other that you 0:17:35.960 --> 0:17:38.080 might be misleading if you look at them with the 0:17:38.160 --> 0:17:41.760 naked eye. Right. So, Alex, talk a little bit about, 0:17:42.400 --> 0:17:45.359 you know, what any trends you've seen there on the 0:17:45.400 --> 0:17:48.480 tempo side and total time? You know, have you seen 0:17:48.520 --> 0:17:53.240 folks that have a fast total time but a slow 0:17:53.280 --> 0:17:56.600 tempo ratio or a slow total time and a fast 0:17:56.640 --> 0:17:59.640 tempo ratio? What have you seen in that little nuance 0:17:59.680 --> 0:18:02.639 and and how does that inform where you go with 0:18:02.680 --> 0:18:05.760 that player from a headwaight or other putter characteristic standpoint. 0:18:06.119 --> 0:18:09.920 Yeah, absolutely, so Ipin kicks back a ratio. We'll start 0:18:09.960 --> 0:18:13.640 with the ratio average ratio, and iping is one point 0:18:13.720 --> 0:18:16.879 eight to two point two if we meet right in 0:18:16.920 --> 0:18:19.440 the middle two point zero, so a two to one ratio. 0:18:19.760 --> 0:18:24.160 So that can kind of help us diagnose whether that 0:18:24.240 --> 0:18:29.480 player is maybe slightly more abrupt or slightly more deliberate 0:18:29.600 --> 0:18:33.400 with their stroke. But another thing iping also provides us 0:18:33.560 --> 0:18:37.040 is total time. It provides us total time but also 0:18:37.160 --> 0:18:41.560 their backstroke and forward stroke time. So we usually try 0:18:41.600 --> 0:18:44.520 to use about one thousand to one thousand and fifty 0:18:44.640 --> 0:18:50.720 milliseconds as a baseline. That's a standard stroke time. It's neutral, 0:18:50.760 --> 0:18:55.639 its average, it's not fast, it's not slow. And let's 0:18:55.680 --> 0:19:00.639 say ipin kicks back a two point four ratioh and 0:19:00.840 --> 0:19:04.960 a twelve hundred on the overall stroke time. Well, what 0:19:05.000 --> 0:19:08.919 that's letting us know is now that player has a 0:19:09.080 --> 0:19:13.040 slightly slower or more deliberate stroke, and we see that 0:19:13.160 --> 0:19:15.760 in the data. And if we see that in the data, 0:19:15.840 --> 0:19:18.879 we now know that like, hey, okay, they have a 0:19:19.000 --> 0:19:23.000 slightly slower, more deliberate stroke, we probably need to go 0:19:23.080 --> 0:19:27.600 with something maybe slightly heavier for stability purposes, or let's 0:19:27.600 --> 0:19:31.040 say it's the exact opposite to where it kicks back 0:19:31.840 --> 0:19:35.200 one point seven, one point eight ratio, something a little 0:19:35.200 --> 0:19:38.240 bit on the faster side. The overall stroke time is 0:19:38.600 --> 0:19:42.480 eight hundred and fifty nine hundred milliseconds. Well, now we 0:19:42.600 --> 0:19:45.920 know that that player has a slightly faster or more 0:19:45.960 --> 0:19:51.480 abrupt stroke, and I'm probably not leaning towards a heavy 0:19:51.520 --> 0:19:53.320 mallet with that style of player. 0:19:53.320 --> 0:19:55.320 I'm leaning toward wide. 0:19:55.080 --> 0:19:57.880 Body, blade blade style, something lighter. 0:19:58.200 --> 0:20:00.680 Oh that's super interesting because I think of some golfers 0:20:00.720 --> 0:20:02.920 may have heard, or even fitters out there may have heard. 0:20:03.640 --> 0:20:06.240 You know, two to one is two or average. Therefore 0:20:06.320 --> 0:20:07.840 I need to try to get my player to two 0:20:07.880 --> 0:20:12.000 to one tempo ratio. From a teaching or instruction standpoint, 0:20:12.480 --> 0:20:15.840 but from a fitting and fitting science standpoint, we were 0:20:15.920 --> 0:20:20.159 using total time and tempo ratio to really match players 0:20:20.760 --> 0:20:25.320 to the specific headway. Alex, what about face angle? So 0:20:25.359 --> 0:20:28.760 we have a delivered face angle, So that's like where 0:20:28.760 --> 0:20:30.879 the face is delivered relative to the setup is a 0:20:30.920 --> 0:20:33.960 metric in iping? Are we trying to get players to 0:20:34.000 --> 0:20:37.800 be zeroed out like so to aim and also deliver 0:20:37.880 --> 0:20:40.520 the face at zero or have you've seen good players 0:20:41.119 --> 0:20:44.000 have a consistent open or closed bias and if so, 0:20:44.080 --> 0:20:44.720 by how much. 0:20:45.240 --> 0:20:45.520 Yeah. 0:20:45.600 --> 0:20:49.000 So, this is definitely not a category where we're trying 0:20:49.040 --> 0:20:52.320 to zero out a player. I tell everybody this when 0:20:52.359 --> 0:20:56.760 they come in, and if you're negative, if you're positive, 0:20:56.880 --> 0:20:58.960 if you're zeroed out. The biggest thing with this is 0:20:59.040 --> 0:21:03.000 I'm focusing on consistency. If you're going to be negative 0:21:03.160 --> 0:21:07.400 seven tenths of a degree closed at impact, I want you. 0:21:07.320 --> 0:21:11.040 To do it over and over and over again. I 0:21:11.119 --> 0:21:12.320 want it to be consistent. 0:21:12.720 --> 0:21:15.639 Typically for a right handed player, if we see a 0:21:15.680 --> 0:21:18.240 negative number, it kind of leads us to believe that 0:21:18.240 --> 0:21:20.480 that right handed player could be a touch of a 0:21:20.600 --> 0:21:24.760 right aimer, and then to get back to square at impact, 0:21:24.760 --> 0:21:27.960 they have to come in slightly closed and then opposite 0:21:28.119 --> 0:21:33.040 for the positive number as well. If it's positive point 0:21:33.080 --> 0:21:36.080 five or plus zero point five on the impact angle, 0:21:36.200 --> 0:21:39.240 it usually lets us know that that player is potentially 0:21:39.240 --> 0:21:41.640 a little bit of a left aimer. But we tell 0:21:41.680 --> 0:21:44.199 everybody we're not trying to zero you out with this. 0:21:44.520 --> 0:21:48.560 It's consistency. The majority of the pros that come through, 0:21:48.720 --> 0:21:52.119 the majority of the pros that we work with, or 0:21:52.200 --> 0:21:55.800 plus or minus something. It is pretty rare to be 0:21:55.960 --> 0:21:59.639 zeroed doubt on this and whether we do it consciously 0:21:59.760 --> 0:22:04.000 or unconsciously, the stroke is going to correct foreign aim 0:22:04.080 --> 0:22:05.600 bias one way or the other. 0:22:06.560 --> 0:22:09.240 Alex, is anybody zero like you mentioned, few people are 0:22:09.359 --> 0:22:11.720 zeroed out? Is there anybody on staff that gets to zero? 0:22:11.960 --> 0:22:14.879