1 00:00:00,400 --> 00:00:01,200 Speaker 1: The guys from Ping. 2 00:00:01,280 --> 00:00:03,880 Speaker 2: They've kind of showed me how much the equipment matters. 3 00:00:04,160 --> 00:00:05,800 Speaker 1: I just love that I can hit any shot. 4 00:00:05,920 --> 00:00:06,600 Speaker 2: I kind of want. 5 00:00:06,720 --> 00:00:08,520 Speaker 3: We're gonna be able to tell some fun stories about 6 00:00:08,520 --> 00:00:10,639 Speaker 3: what goes on here to help golfers play better golf. 7 00:00:11,280 --> 00:00:13,800 Speaker 4: Hey, everybody, welcome back to another episode of the Ping 8 00:00:13,880 --> 00:00:16,560 Speaker 4: Proving Grounds Podcast. I'm Shane Bak and joined us always 9 00:00:16,560 --> 00:00:20,599 Speaker 4: by Marty Jerts and Marty. We've got a YouTube video 10 00:00:20,720 --> 00:00:25,200 Speaker 4: out right now, competitive YouTube golf. Are we now YouTube golfers? 11 00:00:25,239 --> 00:00:26,800 Speaker 3: Is that where we live? 12 00:00:26,880 --> 00:00:27,200 Speaker 4: Are? 13 00:00:27,520 --> 00:00:29,000 Speaker 3: Yeah? No, I think we're up there with some of 14 00:00:29,040 --> 00:00:32,080 Speaker 3: the you know, the view counts going up. Shane and 15 00:00:32,159 --> 00:00:34,840 Speaker 3: I don't know about you, but I've had a lot 16 00:00:34,840 --> 00:00:38,839 Speaker 3: of feedback from some friends that have really enjoyed the content, 17 00:00:39,479 --> 00:00:41,919 Speaker 3: and you know, I don't want to we don't want 18 00:00:41,960 --> 00:00:44,160 Speaker 3: to tease what happens at the end there, but let's 19 00:00:44,159 --> 00:00:46,360 Speaker 3: just say we had quite a competitive match out there 20 00:00:46,400 --> 00:00:48,200 Speaker 3: at Estancia earlier this year. 21 00:00:48,440 --> 00:00:50,400 Speaker 4: Yeah, shout out to James and the team. They did 22 00:00:50,440 --> 00:00:52,919 Speaker 4: a great job of shooting it and the drone footage. 23 00:00:52,920 --> 00:00:55,280 Speaker 4: I mean, Astoncia is one of the great desert golf 24 00:00:55,280 --> 00:00:57,840 Speaker 4: courses in the world, not just in the state of Arizona. 25 00:00:57,840 --> 00:01:00,240 Speaker 4: It's one of my favorite courses, if not my favoravorite 26 00:01:00,280 --> 00:01:02,760 Speaker 4: course in the state of Arizona. And let me just 27 00:01:02,800 --> 00:01:05,360 Speaker 4: say it photographs well and it drones well. 28 00:01:05,840 --> 00:01:08,560 Speaker 3: It does. Yeah, it is. It is also the number 29 00:01:08,560 --> 00:01:12,920 Speaker 3: one ranked course in Arizona, just head of Force Highlands Canyon, 30 00:01:13,000 --> 00:01:14,959 Speaker 3: which is more of a more of a tree line 31 00:01:15,040 --> 00:01:18,120 Speaker 3: course up north. But Stancy is quite a treat. That 32 00:01:18,360 --> 00:01:21,600 Speaker 3: was a fun battle and for those of you that 33 00:01:21,680 --> 00:01:24,679 Speaker 3: haven't watched it, i'd suggest going on there on there 34 00:01:24,680 --> 00:01:25,680 Speaker 3: and watching it on YouTube. 35 00:01:25,880 --> 00:01:28,600 Speaker 4: Yeah, that's on the paying YouTube page. We'll add a 36 00:01:28,600 --> 00:01:30,920 Speaker 4: link in the notes for this episode as well, so 37 00:01:30,959 --> 00:01:33,200 Speaker 4: you could check that out. Today, Marty, we're gonna talk 38 00:01:33,240 --> 00:01:35,920 Speaker 4: about Putters, which I think is the most excited I've 39 00:01:35,920 --> 00:01:38,560 Speaker 4: been about talking about a golf club in the existence 40 00:01:38,560 --> 00:01:41,559 Speaker 4: of this podcast. And we've got somebody awesome to chat 41 00:01:41,600 --> 00:01:43,880 Speaker 4: with us, Marty. I'll give you the opportunity to introduce him. 42 00:01:43,959 --> 00:01:46,880 Speaker 3: Yeah, mister Alex Web Alex, thanks for coming on the pod. 43 00:01:47,720 --> 00:01:51,680 Speaker 3: Super excited to have you and talk about PLD Putters. 44 00:01:51,880 --> 00:01:54,800 Speaker 3: I think what's what I'm very excited about what we've 45 00:01:54,840 --> 00:01:57,600 Speaker 3: done with PLD over the last three, four or five years, 46 00:01:58,120 --> 00:02:01,360 Speaker 3: Shane and Alex. You know, we'll deep dive on this topic. 47 00:02:01,560 --> 00:02:05,000 Speaker 3: Is you know, we've kind of prided ourselves at Ping 48 00:02:05,040 --> 00:02:09,040 Speaker 3: of making everything that the tour player can get access 49 00:02:09,040 --> 00:02:12,280 Speaker 3: to available to the everyday golfer, and that's a big 50 00:02:12,360 --> 00:02:15,200 Speaker 3: part of what we've done with PLD PLD custom is 51 00:02:15,200 --> 00:02:19,360 Speaker 3: to pass along that personalization, that custom fitting aspect and 52 00:02:19,480 --> 00:02:22,639 Speaker 3: making it available to everyday golfer. Alex been on our 53 00:02:22,639 --> 00:02:25,080 Speaker 3: team as a fitter for quite some time and really 54 00:02:25,160 --> 00:02:30,120 Speaker 3: hunkered down in going super deep on putter fitting, so 55 00:02:30,160 --> 00:02:33,440 Speaker 3: he handles all of our PLD custom fittings that we 56 00:02:33,560 --> 00:02:37,120 Speaker 3: do with his colleagues here at the Ping Proving Grounds. Alex, 57 00:02:37,200 --> 00:02:40,720 Speaker 3: Welcome to the podcast and look forward to having a 58 00:02:40,720 --> 00:02:41,360 Speaker 3: good chat with you. 59 00:02:41,639 --> 00:02:44,320 Speaker 2: Awesome guys. Thank you so much for having me. Super 60 00:02:44,360 --> 00:02:47,160 Speaker 2: excited to be here. Can't wait to talk about. 61 00:02:46,880 --> 00:02:48,040 Speaker 1: Putters, Alex. 62 00:02:48,080 --> 00:02:50,840 Speaker 4: I wanted to start with this, can you give people 63 00:02:50,880 --> 00:02:54,839 Speaker 4: that don't know the history of PLD, because I think 64 00:02:55,000 --> 00:02:57,360 Speaker 4: Ping putters in its history have been talked about a 65 00:02:57,360 --> 00:02:59,840 Speaker 4: lot on this podcast, but I'm not sure people to 66 00:03:00,320 --> 00:03:03,440 Speaker 4: grasp maybe how new PLD is to the world. 67 00:03:03,680 --> 00:03:05,160 Speaker 1: Sure yeah, absolutely. 68 00:03:05,280 --> 00:03:10,880 Speaker 2: So PLD started around twenty and sixteen when Bubba Watson 69 00:03:10,919 --> 00:03:15,840 Speaker 2: came to us wanting to design a custom, fully machined 70 00:03:16,040 --> 00:03:19,880 Speaker 2: answer putter for himself, so he worked with our team, 71 00:03:19,960 --> 00:03:22,920 Speaker 2: He worked with Tony Serrano to really get down to 72 00:03:23,160 --> 00:03:27,280 Speaker 2: the specifics of exactly what he wanted to see out 73 00:03:27,360 --> 00:03:30,320 Speaker 2: of this answer putter. So that was kind of the 74 00:03:30,360 --> 00:03:34,000 Speaker 2: birth of PLD. From there, over the years, we worked 75 00:03:34,000 --> 00:03:37,160 Speaker 2: with all the tour players or most of the tour 76 00:03:37,160 --> 00:03:42,720 Speaker 2: players that were coming through to really hone into what 77 00:03:42,760 --> 00:03:46,520 Speaker 2: we want PLD to be, and it's fully machined putters, 78 00:03:47,120 --> 00:03:51,160 Speaker 2: really really focusing on the fine details of these putters, 79 00:03:51,200 --> 00:03:55,320 Speaker 2: and it all started at the tour level, and then 80 00:03:56,160 --> 00:04:00,080 Speaker 2: probably twenty twenty twenty one time period is when we 81 00:04:00,120 --> 00:04:03,320 Speaker 2: started to really think about, hey, we should offer this 82 00:04:03,480 --> 00:04:08,360 Speaker 2: two consumers, ramp up to provide these putters to consumers, 83 00:04:08,400 --> 00:04:11,840 Speaker 2: and then all of this was in preparation for March 84 00:04:11,920 --> 00:04:14,560 Speaker 2: twenty twenty two, and that's when we launched to the 85 00:04:14,640 --> 00:04:15,360 Speaker 2: general public. 86 00:04:15,440 --> 00:04:20,200 Speaker 3: PLD Custom awesome and Alex, just your own personal story 87 00:04:20,480 --> 00:04:23,480 Speaker 3: on the fitting side. I mean, you came into ping 88 00:04:23,640 --> 00:04:26,279 Speaker 3: as a fitter, and we trained our fitters and you 89 00:04:26,320 --> 00:04:29,440 Speaker 3: have experience fitting all clubs in the bag. What was 90 00:04:29,560 --> 00:04:34,240 Speaker 3: your gravity towards the putter space and the putter category? 91 00:04:34,279 --> 00:04:38,440 Speaker 3: What makes you so interested and passionate about putters above 92 00:04:38,480 --> 00:04:40,000 Speaker 3: and beyond all the other clubs in the bag? 93 00:04:40,279 --> 00:04:43,640 Speaker 2: Well, growing up, I was always one of those gearheads. 94 00:04:43,760 --> 00:04:45,560 Speaker 1: I always liked. 95 00:04:45,400 --> 00:04:48,480 Speaker 2: The tinker, always liked to build different clubs, but putters 96 00:04:48,560 --> 00:04:51,440 Speaker 2: was always special to my heart, pink putters especially. I 97 00:04:51,520 --> 00:04:54,400 Speaker 2: had quite a few pink putters growing up, and I 98 00:04:54,440 --> 00:05:00,200 Speaker 2: collected putters growing up as well, So putting, just in 99 00:05:00,279 --> 00:05:03,840 Speaker 2: the sense of that was what I was most interested in. 100 00:05:04,200 --> 00:05:07,559 Speaker 2: It's the club that's most used in the bag, and 101 00:05:07,640 --> 00:05:10,800 Speaker 2: why not fit the club that's most used in the bag? 102 00:05:11,320 --> 00:05:11,599 Speaker 3: Alex? 103 00:05:11,640 --> 00:05:13,960 Speaker 4: What's the collection like now? I mean, you know, obviously 104 00:05:14,080 --> 00:05:16,080 Speaker 4: I think you could. You probably get them for free. 105 00:05:16,120 --> 00:05:18,040 Speaker 4: I'm sure you can, maybe, you know, put a couple 106 00:05:18,080 --> 00:05:20,560 Speaker 4: in the car to go home and work through the process. 107 00:05:20,600 --> 00:05:22,240 Speaker 4: What's your collection looking like these days? 108 00:05:23,960 --> 00:05:27,680 Speaker 2: I probably have fifty to sixty putters on hand at 109 00:05:27,800 --> 00:05:31,600 Speaker 2: any time. I do a lot of testing, but the 110 00:05:31,600 --> 00:05:34,960 Speaker 2: majority of the PLD customs stay in house other than 111 00:05:35,240 --> 00:05:39,760 Speaker 2: a couple that are my own. But yeah, yeah, it's 112 00:05:39,800 --> 00:05:42,560 Speaker 2: a cycle. But I'm always big on sticking with one 113 00:05:42,600 --> 00:05:46,159 Speaker 2: specific putter, one type of putter that fits my stroke, 114 00:05:46,200 --> 00:05:48,760 Speaker 2: fits my game, and that's what I stick to. 115 00:05:49,400 --> 00:05:52,200 Speaker 3: Alex. So, PLD, I think folks may have heard of PLD, 116 00:05:52,279 --> 00:05:54,800 Speaker 3: which stands for Putting Lab Design. They've seen our logo 117 00:05:54,800 --> 00:05:57,480 Speaker 3: out there, they've seen beautiful machine putters used by our 118 00:05:57,480 --> 00:06:01,480 Speaker 3: tour players. Paint a little picture of the different, you know, 119 00:06:02,160 --> 00:06:06,400 Speaker 3: variants of PLD. So you know PLD Custom, PLD milled, 120 00:06:07,520 --> 00:06:11,000 Speaker 3: Special Edition, PLD. Can you give a little overview of 121 00:06:11,040 --> 00:06:14,080 Speaker 3: the entire program and more folks can can go to 122 00:06:14,120 --> 00:06:17,599 Speaker 3: get access to these different tiers of PLD. 123 00:06:18,279 --> 00:06:18,679 Speaker 1: Yeah. 124 00:06:18,720 --> 00:06:22,720 Speaker 2: Absolutely, So let's start with PLD milled. PLD milled is 125 00:06:22,800 --> 00:06:25,400 Speaker 2: going to be the putters that you can just purchase 126 00:06:25,440 --> 00:06:28,080 Speaker 2: off the rack. You can go into your local golf shop, 127 00:06:28,400 --> 00:06:31,760 Speaker 2: you can order it through any authorized ping account. Your 128 00:06:31,760 --> 00:06:34,800 Speaker 2: big box stores are going to have PLD milled putters. 129 00:06:35,400 --> 00:06:37,440 Speaker 1: These these are our. 130 00:06:37,040 --> 00:06:40,520 Speaker 2: Retail putters that we have to offer, and from there 131 00:06:40,600 --> 00:06:45,400 Speaker 2: we'll kind of branch into PLD milled Plus, we branch 132 00:06:45,480 --> 00:06:49,479 Speaker 2: into the special editions, we branch into PLD Custom, But 133 00:06:50,240 --> 00:06:53,640 Speaker 2: PLD milled Plus is kind of that next tier that 134 00:06:53,800 --> 00:06:58,200 Speaker 2: next step up from PLD milled. They're also available at 135 00:06:58,240 --> 00:07:02,000 Speaker 2: retail through authorized Ping retailers, and it kind of bridges 136 00:07:02,080 --> 00:07:07,920 Speaker 2: that gap between PLD milled and PLD Custom. So PLD 137 00:07:08,040 --> 00:07:12,480 Speaker 2: milled Plus we have five specific models that start blank. 138 00:07:12,640 --> 00:07:17,400 Speaker 2: The head start blank. From an alignment standpoint, you can 139 00:07:17,440 --> 00:07:20,040 Speaker 2: add all kinds of different alignment features. You can do 140 00:07:20,120 --> 00:07:22,960 Speaker 2: engraving on some of the putters, you can do some 141 00:07:23,240 --> 00:07:26,120 Speaker 2: lasering on the putters as well, So it's kind of 142 00:07:26,600 --> 00:07:30,760 Speaker 2: jumps into that custom tier without going fully custom, which 143 00:07:30,840 --> 00:07:36,120 Speaker 2: PLD Custom is. From PLD milled Plus, we go into 144 00:07:36,600 --> 00:07:41,200 Speaker 2: PLD Special Edition or PLD milt Special Edition, which these 145 00:07:41,200 --> 00:07:45,200 Speaker 2: are drop ins that we'll do to our accounts, so 146 00:07:45,480 --> 00:07:50,080 Speaker 2: specific accounts will get these limited edition or special edition putters, 147 00:07:50,320 --> 00:07:53,680 Speaker 2: will mill out a certain amount of them. This past 148 00:07:53,760 --> 00:07:57,680 Speaker 2: year we did the Answer thirty. We did a hobby 149 00:07:57,840 --> 00:08:02,280 Speaker 2: version of the Special Ed and so those are also 150 00:08:02,400 --> 00:08:07,200 Speaker 2: available in a limited amount to our accounts or to 151 00:08:07,240 --> 00:08:10,560 Speaker 2: purchase through our accounts. And then from there, next tier 152 00:08:10,680 --> 00:08:14,240 Speaker 2: up is this PLD Custom, So PLD Custom is a 153 00:08:14,280 --> 00:08:17,880 Speaker 2: fully customizable putter. First thing you do with that is 154 00:08:17,880 --> 00:08:21,360 Speaker 2: you book on Ping pld dot com. Top right hand 155 00:08:21,400 --> 00:08:23,400 Speaker 2: corner of pin pld dot com. 156 00:08:23,800 --> 00:08:24,800 Speaker 1: There's a spot. 157 00:08:24,520 --> 00:08:29,480 Speaker 2: Where you can dive into what ping pld custom actually 158 00:08:29,640 --> 00:08:33,080 Speaker 2: is and to book appointments. So we do virtual and 159 00:08:33,200 --> 00:08:36,880 Speaker 2: in person appointments for ping pld custom. 160 00:08:36,800 --> 00:08:40,040 Speaker 4: Alex, buddy of mine Mike, did the custom fitting on 161 00:08:40,440 --> 00:08:43,560 Speaker 4: the app and we played in rain the other day 162 00:08:43,800 --> 00:08:46,240 Speaker 4: and he brought a backup putter out because he didn't 163 00:08:46,280 --> 00:08:49,680 Speaker 4: want is his custom PILDD deal with. He was like, 164 00:08:49,760 --> 00:08:51,600 Speaker 4: this is going to be my backup. It was a 165 00:08:51,640 --> 00:08:54,720 Speaker 4: pin putter as well, but he said, my custom PLD 166 00:08:54,920 --> 00:08:57,720 Speaker 4: is perfect condition putter. Like that's how much he loves 167 00:08:57,760 --> 00:08:59,640 Speaker 4: his custom putter and how much he appreciates it. 168 00:09:00,080 --> 00:09:01,720 Speaker 1: That's awesome, very very cool. 169 00:09:02,400 --> 00:09:05,720 Speaker 3: Yeah, so PLD customer, Alex, that's where you can do 170 00:09:05,880 --> 00:09:08,400 Speaker 3: literally kind of whatever you want, right, And let's let's 171 00:09:08,400 --> 00:09:11,800 Speaker 3: talk a little bit about that experience. So somebody could 172 00:09:11,840 --> 00:09:16,040 Speaker 3: come into the lab and why don't you just start 173 00:09:16,040 --> 00:09:19,079 Speaker 3: there talking about a little bit of the difference in 174 00:09:19,120 --> 00:09:23,320 Speaker 3: the process what somebody will go through whether they come 175 00:09:23,400 --> 00:09:26,600 Speaker 3: into the proving grounds into the lab here to go 176 00:09:26,640 --> 00:09:30,240 Speaker 3: through their fitting experience and work directly with you, Colton 177 00:09:30,280 --> 00:09:34,679 Speaker 3: and the team, versus what does that experience look like remotely, 178 00:09:35,120 --> 00:09:40,120 Speaker 3: if somebody can't make it into Phoenix, how do we 179 00:09:40,240 --> 00:09:43,160 Speaker 3: service them and provide some great service during that PLD 180 00:09:43,240 --> 00:09:44,120 Speaker 3: custom experience. 181 00:09:44,520 --> 00:09:44,880 Speaker 1: Awesome? 182 00:09:45,000 --> 00:09:49,280 Speaker 2: Yeah, so PINGPLD dot com. You book on the website, 183 00:09:49,360 --> 00:09:52,760 Speaker 2: you can book virtual or you can book in person. 184 00:09:52,920 --> 00:09:56,000 Speaker 2: So the in person you get the full experience. 185 00:09:56,160 --> 00:09:57,880 Speaker 1: So we we. 186 00:09:57,800 --> 00:10:01,400 Speaker 2: Pride ourselves on treating you like a tour pro, going 187 00:10:01,440 --> 00:10:04,719 Speaker 2: through the same exact process that a tour. 188 00:10:04,480 --> 00:10:07,400 Speaker 1: Pro is going to go through. So we start in. 189 00:10:07,320 --> 00:10:11,720 Speaker 2: The putting lab, will collect some data, will take some video, 190 00:10:12,800 --> 00:10:16,400 Speaker 2: and we usually try to start with the player's gamer putter. 191 00:10:16,720 --> 00:10:19,439 Speaker 2: If they have the ability to bring their gamer putter, 192 00:10:19,600 --> 00:10:22,880 Speaker 2: that gives us a baseline for that. So we're using 193 00:10:22,920 --> 00:10:25,440 Speaker 2: ipin two point zero to collect data, which is a 194 00:10:25,480 --> 00:10:29,920 Speaker 2: proprietary app that we designed in house. It's measuring the forces, 195 00:10:30,000 --> 00:10:34,640 Speaker 2: the torques, the accelerations that the player's applying to the putter. 196 00:10:34,760 --> 00:10:36,640 Speaker 1: It kicks back a lot of data to us. 197 00:10:37,480 --> 00:10:41,240 Speaker 2: A PGA pro, LPGA Cornferry, any of the pros that 198 00:10:41,320 --> 00:10:44,120 Speaker 2: come through go through the same thing. We put them 199 00:10:44,160 --> 00:10:46,760 Speaker 2: on Iping two point zero as well. We take the 200 00:10:46,880 --> 00:10:50,920 Speaker 2: video work to kind of hone in on iline on 201 00:10:51,080 --> 00:10:54,440 Speaker 2: link the putter to make sure that li angle's good 202 00:10:54,480 --> 00:10:58,480 Speaker 2: on that. So we'll start by collecting the data or 203 00:10:58,520 --> 00:11:01,920 Speaker 2: the club data using ipling two point zero. From there 204 00:11:02,000 --> 00:11:08,360 Speaker 2: we'll transition to Quintech. Quintech's a ball data system that 205 00:11:08,400 --> 00:11:12,359 Speaker 2: we use where we can collect ball data to analyze 206 00:11:12,440 --> 00:11:15,280 Speaker 2: the role of the ball. And then we do a 207 00:11:15,360 --> 00:11:18,480 Speaker 2: lot of work outside as well. We have a green outside. 208 00:11:19,280 --> 00:11:22,160 Speaker 2: After we've kind of dialed in in the putting lab, 209 00:11:22,200 --> 00:11:27,920 Speaker 2: will transition to the outside experience and really fine tuned 210 00:11:28,040 --> 00:11:31,040 Speaker 2: the loft, the lie on the putter, look at people's 211 00:11:31,080 --> 00:11:34,400 Speaker 2: breaking putts, you know if they have or if they 212 00:11:34,400 --> 00:11:37,360 Speaker 2: have struggles with right to left, left, the right potts, 213 00:11:37,400 --> 00:11:41,760 Speaker 2: really taking a look at that speed control. And that's 214 00:11:41,800 --> 00:11:45,240 Speaker 2: the process with the in person is you get the 215 00:11:45,640 --> 00:11:49,920 Speaker 2: full go the tour experience. We're diving into everything that 216 00:11:50,000 --> 00:11:53,640 Speaker 2: we possibly can as far as the virtual fitting goes. 217 00:11:53,720 --> 00:11:55,959 Speaker 2: You sign up for the virtual fitting. When you sign 218 00:11:56,040 --> 00:11:59,040 Speaker 2: up for the virtual fitting, you get a zoom link, 219 00:11:59,360 --> 00:12:02,520 Speaker 2: so it's a zoo link for the customer that's linked 220 00:12:02,679 --> 00:12:05,840 Speaker 2: to my personal or Colden Tunnel. He's our other PLD 221 00:12:06,000 --> 00:12:11,280 Speaker 2: Master fitter two hour calendars and that triggers the welcome 222 00:12:11,400 --> 00:12:15,000 Speaker 2: kit process. So what we do from there is we'll 223 00:12:15,040 --> 00:12:18,880 Speaker 2: send out a welcome kit to the consumer. This kit 224 00:12:18,960 --> 00:12:23,600 Speaker 2: goes out approximately ten to twelve days before they're virtual fitting. 225 00:12:24,240 --> 00:12:27,920 Speaker 2: Inside the welcome kit's going to be an iPod touch, 226 00:12:29,120 --> 00:12:33,680 Speaker 2: a pin cradle, so an iPod cradle, and a putting disc. 227 00:12:34,440 --> 00:12:37,360 Speaker 2: Once you power that iPod touch on, it's going to 228 00:12:37,400 --> 00:12:40,760 Speaker 2: walk you through the process. We have a different version 229 00:12:41,000 --> 00:12:45,560 Speaker 2: of iping that's built into these iPod touches that's extremely 230 00:12:45,679 --> 00:12:49,200 Speaker 2: streamlined and it just walks you through the process. So 231 00:12:49,800 --> 00:12:52,640 Speaker 2: from there, the person is going to clip it to 232 00:12:52,679 --> 00:12:56,680 Speaker 2: their putter. They're going to go through three sessions of 233 00:12:56,800 --> 00:13:00,640 Speaker 2: five put seeds, so they'll take fifteen total putts, and 234 00:13:00,720 --> 00:13:04,520 Speaker 2: at the very end of those three sessions, it's going 235 00:13:04,559 --> 00:13:06,960 Speaker 2: to be submit to ping. It says submit to ping. 236 00:13:07,400 --> 00:13:10,839 Speaker 2: It comes directly two hour inbox. So we have that 237 00:13:11,000 --> 00:13:14,000 Speaker 2: data and from there we can create a really nice 238 00:13:14,040 --> 00:13:18,079 Speaker 2: presentation where we can go over all of that data 239 00:13:18,200 --> 00:13:22,079 Speaker 2: with the consumers. We can talk about the forces, the torques, 240 00:13:22,080 --> 00:13:25,920 Speaker 2: the accelerations that they're applying to the putter. We spend 241 00:13:25,960 --> 00:13:29,120 Speaker 2: the first half of the virtual fitting doing that. The 242 00:13:29,200 --> 00:13:32,559 Speaker 2: second half we go through the putters that we have available, 243 00:13:33,080 --> 00:13:36,840 Speaker 2: and we're mentioning the best putters that that we think 244 00:13:36,880 --> 00:13:40,400 Speaker 2: that fit their stroke based off of the data that's collected. 245 00:13:41,040 --> 00:13:44,480 Speaker 4: Marty is is ping, Like, does ping run ninety five 246 00:13:44,480 --> 00:13:46,680 Speaker 4: percent of the iPod touches in the world now. 247 00:13:47,280 --> 00:13:47,840 Speaker 3: I think we do. 248 00:13:48,040 --> 00:13:50,760 Speaker 4: I just want to I'm wondering what other business still 249 00:13:50,880 --> 00:13:54,360 Speaker 4: uses iPod touches. I did Virtual Alex probably a year 250 00:13:54,400 --> 00:13:56,400 Speaker 4: and a half ago, and it popped in that it 251 00:13:56,440 --> 00:13:59,000 Speaker 4: came out of the box of like the iPod Touch. Man, 252 00:13:59,040 --> 00:14:00,600 Speaker 4: I haven't seen one of these couple of years. 253 00:14:00,600 --> 00:14:02,319 Speaker 3: It was kind of like a throwback. 254 00:14:02,400 --> 00:14:04,679 Speaker 4: But I mean, I like, I've done both Alex, I've 255 00:14:04,679 --> 00:14:08,920 Speaker 4: done virtual, I've done in person, and you get similar data. 256 00:14:08,960 --> 00:14:11,040 Speaker 4: You get similar numbers if you do it at home 257 00:14:11,080 --> 00:14:13,760 Speaker 4: yourself or obviously if you get a chance to come in. 258 00:14:14,080 --> 00:14:16,280 Speaker 4: You've talked a little bit about what you're looking at 259 00:14:16,280 --> 00:14:18,800 Speaker 4: when you're diving into a player's stroke, Can you just 260 00:14:18,840 --> 00:14:20,840 Speaker 4: expand a little bit more on that, Like what's the 261 00:14:20,920 --> 00:14:24,040 Speaker 4: data you're pulling from, you know, the thirty minutes or 262 00:14:24,040 --> 00:14:25,240 Speaker 4: an hour you're spending with the player? 263 00:14:25,920 --> 00:14:27,440 Speaker 1: Yeah, absolutely so. 264 00:14:27,680 --> 00:14:31,960 Speaker 2: Ipaying measures five different metrics The first one's closing angle 265 00:14:32,200 --> 00:14:34,920 Speaker 2: was just just the amount of rotation that the player's 266 00:14:35,000 --> 00:14:39,000 Speaker 2: applying from the top of their backstroke to impact, So 267 00:14:39,600 --> 00:14:43,240 Speaker 2: that's really going to help us diagnose what type of 268 00:14:43,280 --> 00:14:46,520 Speaker 2: stroke type we need to fit a player into. The 269 00:14:46,560 --> 00:14:50,480 Speaker 2: next metric is impact angle. This is just a relative 270 00:14:50,560 --> 00:14:53,720 Speaker 2: measurement from where they are at set up with the 271 00:14:53,760 --> 00:14:56,800 Speaker 2: putter face versus where they are at impact with the 272 00:14:56,840 --> 00:14:59,600 Speaker 2: putter face. So this really lets us know where the 273 00:14:59,600 --> 00:15:02,560 Speaker 2: face is is relative to where they set up, and 274 00:15:02,640 --> 00:15:04,920 Speaker 2: this can let us know how a player aims the 275 00:15:04,960 --> 00:15:08,680 Speaker 2: putter and that can also lead into further conversations once 276 00:15:08,720 --> 00:15:12,440 Speaker 2: we get deeper into the process about alignment as well. 277 00:15:13,320 --> 00:15:16,600 Speaker 2: Next one would be tempo, So that's just measuring the 278 00:15:16,640 --> 00:15:19,960 Speaker 2: backstroke time divided by the forward stroke time it kicks 279 00:15:19,960 --> 00:15:23,760 Speaker 2: back a ratio kicks back an overall stroke time as well. 280 00:15:24,160 --> 00:15:26,600 Speaker 2: Tempo really helps us dive into the. 281 00:15:26,480 --> 00:15:27,760 Speaker 1: Headweight of a putter. 282 00:15:28,320 --> 00:15:33,160 Speaker 2: Everybody has different has a different tempo, and if everybody 283 00:15:33,160 --> 00:15:35,880 Speaker 2: has a different tempo, then we can kind of target 284 00:15:35,920 --> 00:15:40,280 Speaker 2: different headweights with those different individuals. From there, we're looking 285 00:15:40,320 --> 00:15:43,440 Speaker 2: at the impact li angle, So this is just measuring 286 00:15:43,440 --> 00:15:46,960 Speaker 2: the li angle. The putter at impact, and that kind 287 00:15:46,960 --> 00:15:49,680 Speaker 2: of helps us diagnose whether we need to take a 288 00:15:49,720 --> 00:15:52,600 Speaker 2: putter flatter, we need to take it more upright, or. 289 00:15:52,520 --> 00:15:53,600 Speaker 1: If it's just good to go. 290 00:15:54,600 --> 00:15:57,400 Speaker 2: And then the last category that we look at, or 291 00:15:57,440 --> 00:15:59,920 Speaker 2: the last metric that we look at, is going to 292 00:16:00,160 --> 00:16:03,760 Speaker 2: be shaft clean at impact. So this is if somebody 293 00:16:03,800 --> 00:16:07,320 Speaker 2: has the shaft clean forward, hands forward, de lofting the putter, 294 00:16:07,800 --> 00:16:10,400 Speaker 2: it's back adding additional loft. 295 00:16:10,200 --> 00:16:11,160 Speaker 1: Or if you're neutral. 296 00:16:11,520 --> 00:16:14,760 Speaker 2: What this does is this really helps us dial in 297 00:16:14,800 --> 00:16:18,080 Speaker 2: the loft or the dynamic loft of a putter for 298 00:16:18,200 --> 00:16:21,680 Speaker 2: that player. So we're looking at those key five metrics, 299 00:16:22,080 --> 00:16:25,720 Speaker 2: and then with the virtual process, it's a conversation as well. 300 00:16:26,000 --> 00:16:29,200 Speaker 2: We're getting to know these players. We're asking them about 301 00:16:29,240 --> 00:16:33,200 Speaker 2: their tendencies of their game, of their putting stroke, and 302 00:16:33,240 --> 00:16:36,160 Speaker 2: then that can kind of help us get to the 303 00:16:36,240 --> 00:16:40,160 Speaker 2: end goal of having a putter that's perfectly fit or 304 00:16:40,520 --> 00:16:43,360 Speaker 2: very very close to be perfectly fit for them. 305 00:16:43,920 --> 00:16:46,440 Speaker 3: Yeah. I think that what's fun OLEX is that the 306 00:16:46,920 --> 00:16:50,960 Speaker 3: folks going through PLD custom at home, we are it's 307 00:16:51,040 --> 00:16:53,160 Speaker 3: you know, I've seen some other fitting processes where you 308 00:16:53,200 --> 00:16:55,440 Speaker 3: just take a video of your stroke or do something 309 00:16:55,520 --> 00:16:58,720 Speaker 3: like that, right, we're actually taking these It's kind of 310 00:16:58,720 --> 00:17:01,640 Speaker 3: like getting a live m on your putting stroke, right, 311 00:17:02,760 --> 00:17:07,800 Speaker 3: so that that face angle or stroke type that we 312 00:17:07,880 --> 00:17:10,360 Speaker 3: have in there is a proxy for how much torque 313 00:17:10,400 --> 00:17:13,639 Speaker 3: somebody or twisting about the shaft that somebody's putting on 314 00:17:13,680 --> 00:17:16,080 Speaker 3: that putter. Right. And then you talked about tempo and 315 00:17:16,119 --> 00:17:19,600 Speaker 3: total time. I think these are a couple things that 316 00:17:20,359 --> 00:17:23,680 Speaker 3: even the most astute fitter has a hard time seeing 317 00:17:23,760 --> 00:17:27,000 Speaker 3: with the naked eye, right. So, I think a big 318 00:17:27,080 --> 00:17:30,400 Speaker 3: challenge in putter fitting, club fitting in general is when 319 00:17:30,400 --> 00:17:32,639 Speaker 3: do you need to bring in some outside technology to 320 00:17:32,680 --> 00:17:35,879 Speaker 3: measure these things that you could not other that you 321 00:17:35,960 --> 00:17:38,080 Speaker 3: might be misleading if you look at them with the 322 00:17:38,160 --> 00:17:41,760 Speaker 3: naked eye. Right. So, Alex, talk a little bit about, 323 00:17:42,400 --> 00:17:45,359 Speaker 3: you know, what any trends you've seen there on the 324 00:17:45,400 --> 00:17:48,480 Speaker 3: tempo side and total time? You know, have you seen 325 00:17:48,520 --> 00:17:53,240 Speaker 3: folks that have a fast total time but a slow 326 00:17:53,280 --> 00:17:56,600 Speaker 3: tempo ratio or a slow total time and a fast 327 00:17:56,640 --> 00:17:59,640 Speaker 3: tempo ratio? What have you seen in that little nuance 328 00:17:59,680 --> 00:18:02,639 Speaker 3: and and how does that inform where you go with 329 00:18:02,680 --> 00:18:05,760 Speaker 3: that player from a headwaight or other putter characteristic standpoint. 330 00:18:06,119 --> 00:18:09,920 Speaker 2: Yeah, absolutely, so Ipin kicks back a ratio. We'll start 331 00:18:09,960 --> 00:18:13,640 Speaker 2: with the ratio average ratio, and iping is one point 332 00:18:13,720 --> 00:18:16,879 Speaker 2: eight to two point two if we meet right in 333 00:18:16,920 --> 00:18:19,440 Speaker 2: the middle two point zero, so a two to one ratio. 334 00:18:19,760 --> 00:18:24,160 Speaker 2: So that can kind of help us diagnose whether that 335 00:18:24,240 --> 00:18:29,480 Speaker 2: player is maybe slightly more abrupt or slightly more deliberate 336 00:18:29,600 --> 00:18:33,400 Speaker 2: with their stroke. But another thing iping also provides us 337 00:18:33,560 --> 00:18:37,040 Speaker 2: is total time. It provides us total time but also 338 00:18:37,160 --> 00:18:41,560 Speaker 2: their backstroke and forward stroke time. So we usually try 339 00:18:41,600 --> 00:18:44,520 Speaker 2: to use about one thousand to one thousand and fifty 340 00:18:44,640 --> 00:18:50,720 Speaker 2: milliseconds as a baseline. That's a standard stroke time. It's neutral, 341 00:18:50,760 --> 00:18:55,639 Speaker 2: its average, it's not fast, it's not slow. And let's 342 00:18:55,680 --> 00:19:00,639 Speaker 2: say ipin kicks back a two point four ratioh and 343 00:19:00,840 --> 00:19:04,960 Speaker 2: a twelve hundred on the overall stroke time. Well, what 344 00:19:05,000 --> 00:19:08,919 Speaker 2: that's letting us know is now that player has a 345 00:19:09,080 --> 00:19:13,040 Speaker 2: slightly slower or more deliberate stroke, and we see that 346 00:19:13,160 --> 00:19:15,760 Speaker 2: in the data. And if we see that in the data, 347 00:19:15,840 --> 00:19:18,879 Speaker 2: we now know that like, hey, okay, they have a 348 00:19:19,000 --> 00:19:23,000 Speaker 2: slightly slower, more deliberate stroke, we probably need to go 349 00:19:23,080 --> 00:19:27,600 Speaker 2: with something maybe slightly heavier for stability purposes, or let's 350 00:19:27,600 --> 00:19:31,040 Speaker 2: say it's the exact opposite to where it kicks back 351 00:19:31,840 --> 00:19:35,200 Speaker 2: one point seven, one point eight ratio, something a little 352 00:19:35,200 --> 00:19:38,240 Speaker 2: bit on the faster side. The overall stroke time is 353 00:19:38,600 --> 00:19:42,480 Speaker 2: eight hundred and fifty nine hundred milliseconds. Well, now we 354 00:19:42,600 --> 00:19:45,920 Speaker 2: know that that player has a slightly faster or more 355 00:19:45,960 --> 00:19:51,480 Speaker 2: abrupt stroke, and I'm probably not leaning towards a heavy 356 00:19:51,520 --> 00:19:53,320 Speaker 2: mallet with that style of player. 357 00:19:53,320 --> 00:19:55,320 Speaker 1: I'm leaning toward wide. 358 00:19:55,080 --> 00:19:57,880 Speaker 2: Body, blade blade style, something lighter. 359 00:19:58,200 --> 00:20:00,680 Speaker 3: Oh that's super interesting because I think of some golfers 360 00:20:00,720 --> 00:20:02,920 Speaker 3: may have heard, or even fitters out there may have heard. 361 00:20:03,640 --> 00:20:06,240 Speaker 3: You know, two to one is two or average. Therefore 362 00:20:06,320 --> 00:20:07,840 Speaker 3: I need to try to get my player to two 363 00:20:07,880 --> 00:20:12,000 Speaker 3: to one tempo ratio. From a teaching or instruction standpoint, 364 00:20:12,480 --> 00:20:15,840 Speaker 3: but from a fitting and fitting science standpoint, we were 365 00:20:15,920 --> 00:20:20,159 Speaker 3: using total time and tempo ratio to really match players 366 00:20:20,760 --> 00:20:25,320 Speaker 3: to the specific headway. Alex, what about face angle? So 367 00:20:25,359 --> 00:20:28,760 Speaker 3: we have a delivered face angle, So that's like where 368 00:20:28,760 --> 00:20:30,879 Speaker 3: the face is delivered relative to the setup is a 369 00:20:30,920 --> 00:20:33,960 Speaker 3: metric in iping? Are we trying to get players to 370 00:20:34,000 --> 00:20:37,800 Speaker 3: be zeroed out like so to aim and also deliver 371 00:20:37,880 --> 00:20:40,520 Speaker 3: the face at zero or have you've seen good players 372 00:20:41,119 --> 00:20:44,000 Speaker 3: have a consistent open or closed bias and if so, 373 00:20:44,080 --> 00:20:44,720 Speaker 3: by how much. 374 00:20:45,240 --> 00:20:45,520 Speaker 1: Yeah. 375 00:20:45,600 --> 00:20:49,000 Speaker 2: So, this is definitely not a category where we're trying 376 00:20:49,040 --> 00:20:52,320 Speaker 2: to zero out a player. I tell everybody this when 377 00:20:52,359 --> 00:20:56,760 Speaker 2: they come in, and if you're negative, if you're positive, 378 00:20:56,880 --> 00:20:58,960 Speaker 2: if you're zeroed out. The biggest thing with this is 379 00:20:59,040 --> 00:21:03,000 Speaker 2: I'm focusing on consistency. If you're going to be negative 380 00:21:03,160 --> 00:21:07,400 Speaker 2: seven tenths of a degree closed at impact, I want you. 381 00:21:07,320 --> 00:21:11,040 Speaker 1: To do it over and over and over again. I 382 00:21:11,119 --> 00:21:12,320 Speaker 1: want it to be consistent. 383 00:21:12,720 --> 00:21:15,639 Speaker 2: Typically for a right handed player, if we see a 384 00:21:15,680 --> 00:21:18,240 Speaker 2: negative number, it kind of leads us to believe that 385 00:21:18,240 --> 00:21:20,480 Speaker 2: that right handed player could be a touch of a 386 00:21:20,600 --> 00:21:24,760 Speaker 2: right aimer, and then to get back to square at impact, 387 00:21:24,760 --> 00:21:27,960 Speaker 2: they have to come in slightly closed and then opposite 388 00:21:28,119 --> 00:21:33,040 Speaker 2: for the positive number as well. If it's positive point 389 00:21:33,080 --> 00:21:36,080 Speaker 2: five or plus zero point five on the impact angle, 390 00:21:36,200 --> 00:21:39,240 Speaker 2: it usually lets us know that that player is potentially 391 00:21:39,240 --> 00:21:41,640 Speaker 2: a little bit of a left aimer. But we tell 392 00:21:41,680 --> 00:21:44,199 Speaker 2: everybody we're not trying to zero you out with this. 393 00:21:44,520 --> 00:21:48,560 Speaker 2: It's consistency. The majority of the pros that come through, 394 00:21:48,720 --> 00:21:52,119 Speaker 2: the majority of the pros that we work with, or 395 00:21:52,200 --> 00:21:55,800 Speaker 2: plus or minus something. It is pretty rare to be 396 00:21:55,960 --> 00:21:59,639 Speaker 2: zeroed doubt on this and whether we do it consciously 397 00:21:59,760 --> 00:22:04,000 Speaker 2: or unconsciously, the stroke is going to correct foreign aim 398 00:22:04,080 --> 00:22:05,600 Speaker 2: bias one way or the other. 399 00:22:06,560 --> 00:22:09,240 Speaker 4: Alex, is anybody zero like you mentioned, few people are 400 00:22:09,359 --> 00:22:11,720 Speaker 4: zeroed out? Is there anybody on staff that gets to zero? 401 00:22:11,960 --> 00:22:14,879 Speaker 4: Like anybody that you know is consistently on that number? 402 00:22:15,680 --> 00:22:18,000 Speaker 1: Not that I can think of off the top of 403 00:22:18,040 --> 00:22:19,200 Speaker 1: my head, Marty. 404 00:22:19,280 --> 00:22:24,320 Speaker 3: Maybe I try to be I'm always striving for it. 405 00:22:24,359 --> 00:22:24,760 Speaker 3: I'm looking. 406 00:22:24,800 --> 00:22:28,240 Speaker 4: I'm looking for that Alex when you're when you're fitting someone. 407 00:22:28,359 --> 00:22:30,720 Speaker 4: I think about this a lot with fitting in general. 408 00:22:31,080 --> 00:22:34,080 Speaker 4: But when you're fitting somebody for a putter, they're aiming right, 409 00:22:34,080 --> 00:22:36,920 Speaker 4: they're aiming left, They're doing little things that you guys 410 00:22:36,960 --> 00:22:39,480 Speaker 4: are finding out either by the eye or by this test. 411 00:22:40,400 --> 00:22:43,560 Speaker 4: How much are you leaning on putting them in the 412 00:22:43,640 --> 00:22:46,920 Speaker 4: right putter versus maybe letting them know something they're doing 413 00:22:46,960 --> 00:22:49,119 Speaker 4: wrong because you're not in it necessarily, an you're not 414 00:22:49,119 --> 00:22:51,600 Speaker 4: in their instructor, you're not their teacher, right, but there 415 00:22:51,600 --> 00:22:54,080 Speaker 4: are little things you can help correct them when you 416 00:22:54,119 --> 00:22:56,400 Speaker 4: see all this data come back your ways. So how 417 00:22:56,400 --> 00:22:58,119 Speaker 4: do you balance that? It seems like it'd be a 418 00:22:58,160 --> 00:23:00,360 Speaker 4: tough thing to kind of balance an obvious. It takes 419 00:23:00,440 --> 00:23:02,120 Speaker 4: years of experience to get really comfortable in. 420 00:23:02,080 --> 00:23:04,800 Speaker 2: That sure and that's one of those things where you 421 00:23:04,880 --> 00:23:08,480 Speaker 2: have to skate that fine line of teaching and fitting. 422 00:23:09,000 --> 00:23:11,320 Speaker 2: The majority of the people that are coming in they're 423 00:23:11,359 --> 00:23:15,080 Speaker 2: looking for a fitting, and it's my goal to fit 424 00:23:15,160 --> 00:23:18,919 Speaker 2: them into the best putter possible for the stroke that 425 00:23:18,960 --> 00:23:23,160 Speaker 2: they're bringing. Now, we see from time to time where 426 00:23:23,200 --> 00:23:26,520 Speaker 2: somebody might have a significant amount of ford shaft line, 427 00:23:26,680 --> 00:23:29,719 Speaker 2: and at that point, the first thing I'm doing is 428 00:23:29,760 --> 00:23:30,960 Speaker 2: taking a look at. 429 00:23:30,800 --> 00:23:31,720 Speaker 1: Their ball position. 430 00:23:32,160 --> 00:23:35,280 Speaker 2: They might be too far back in the stands and okay, 431 00:23:35,320 --> 00:23:37,600 Speaker 2: now we have a lot of ford shaft lien. Hey, 432 00:23:37,680 --> 00:23:40,520 Speaker 2: let's kick that ball up, you know, a ball, a 433 00:23:40,600 --> 00:23:43,040 Speaker 2: ball and a half forward in the stands, and let's 434 00:23:43,080 --> 00:23:46,240 Speaker 2: see what that does to the shaft lien. Not always 435 00:23:46,240 --> 00:23:49,800 Speaker 2: the case that it's going to automatically change it, but 436 00:23:50,160 --> 00:23:53,880 Speaker 2: we'll make small little tweaks or small little suggestions from 437 00:23:53,920 --> 00:23:58,840 Speaker 2: a setup standpoint that can potentially get this player to 438 00:23:59,000 --> 00:24:02,000 Speaker 2: a better spot or have a more consistent stroke. 439 00:24:02,920 --> 00:24:06,600 Speaker 3: Yeah, Alex, I want to kind of shift gears a 440 00:24:06,640 --> 00:24:11,280 Speaker 3: little bit to alignment markings. Right, So we talked about aim. 441 00:24:11,359 --> 00:24:14,879 Speaker 3: We're not necessarily trying to get folks to get the 442 00:24:14,920 --> 00:24:17,880 Speaker 3: face back zeroed out relative to where they aim. We've 443 00:24:17,920 --> 00:24:20,879 Speaker 3: seen good players, players of all different skill levels, maybe 444 00:24:20,920 --> 00:24:23,760 Speaker 3: aim a little off and their stroke kind of gets 445 00:24:23,760 --> 00:24:26,480 Speaker 3: it back to get that putter face online to their 446 00:24:26,480 --> 00:24:30,480 Speaker 3: intended start line. What about alignment markings, We have a 447 00:24:30,480 --> 00:24:32,680 Speaker 3: lot of offerings. If we look at PLD custom you 448 00:24:32,680 --> 00:24:34,440 Speaker 3: can kind of do whatever you want. If you look 449 00:24:34,480 --> 00:24:38,679 Speaker 3: at mill plus you have some customizations options there with 450 00:24:38,720 --> 00:24:41,879 Speaker 3: the alignment markings. You know, what type of player finds 451 00:24:41,920 --> 00:24:46,600 Speaker 3: themselves in a dot on the top rail, no alignment 452 00:24:46,640 --> 00:24:50,399 Speaker 3: marking at all on an answer putter versus lines that 453 00:24:50,480 --> 00:24:52,919 Speaker 3: frame the ball versus a line in the cavity. What 454 00:24:52,960 --> 00:24:56,000 Speaker 3: does that process look like and what trends are you 455 00:24:56,080 --> 00:24:59,560 Speaker 3: seeing from that perspective? And do you use how a 456 00:24:59,600 --> 00:25:03,800 Speaker 3: player or maybe what golf ball and ballmarking they use 457 00:25:04,359 --> 00:25:06,560 Speaker 3: to inform that process? 458 00:25:07,000 --> 00:25:08,960 Speaker 1: Yeah? Absolutely so. 459 00:25:09,040 --> 00:25:12,000 Speaker 2: The first thing I always ask when we start talking 460 00:25:12,040 --> 00:25:14,360 Speaker 2: about alignment is how do they line their put up? 461 00:25:14,520 --> 00:25:16,320 Speaker 2: Do they have a line on the ball, do they 462 00:25:16,400 --> 00:25:19,520 Speaker 2: use the markings on the ball. Are they pointing that 463 00:25:19,600 --> 00:25:22,240 Speaker 2: line or are they pointing that marking at a target? 464 00:25:22,359 --> 00:25:24,960 Speaker 2: Are they pointing it at the whole. It's just trying 465 00:25:24,960 --> 00:25:29,240 Speaker 2: to figure out the tendencies of this player, how they align. 466 00:25:29,880 --> 00:25:33,720 Speaker 2: And we'll see a lot of times where people might 467 00:25:33,760 --> 00:25:36,600 Speaker 2: be spot aimers. It's like, Okay, I'm aiming to a 468 00:25:36,640 --> 00:25:39,520 Speaker 2: spot that's three foot in front of the ball, and 469 00:25:39,600 --> 00:25:42,840 Speaker 2: I line that line up to that. Well, that's where 470 00:25:42,840 --> 00:25:46,280 Speaker 2: it could be beneficial to have a top rail line 471 00:25:46,359 --> 00:25:49,560 Speaker 2: because now that top rail line acts as an extension 472 00:25:49,720 --> 00:25:52,480 Speaker 2: from the line on the ball, and now we can 473 00:25:52,560 --> 00:25:55,880 Speaker 2: point that top rail line at our target. Same thing 474 00:25:55,880 --> 00:25:58,399 Speaker 2: with flange line as well. It's just you have that 475 00:25:58,560 --> 00:26:02,359 Speaker 2: slight separation the two. But then we'll get a lot 476 00:26:02,400 --> 00:26:07,320 Speaker 2: of players that are face aimers versus people who are 477 00:26:07,400 --> 00:26:11,040 Speaker 2: aiming alignment lines, who are aiming the logos on the 478 00:26:11,080 --> 00:26:14,480 Speaker 2: ball at the target. So for the face aimer players, 479 00:26:14,600 --> 00:26:18,159 Speaker 2: usually that's where I'll lean more towards the dot or 480 00:26:18,200 --> 00:26:20,760 Speaker 2: even the top rail line, just because that gives us 481 00:26:20,800 --> 00:26:24,080 Speaker 2: a centering point. We have a centering point with the 482 00:26:24,119 --> 00:26:26,520 Speaker 2: back of the ball. Now we can aim the face 483 00:26:26,680 --> 00:26:30,320 Speaker 2: at that centering point, and ball with features can. 484 00:26:30,240 --> 00:26:32,080 Speaker 1: Really help out with that as well. 485 00:26:32,359 --> 00:26:34,359 Speaker 2: So if you have a potter that has really nice 486 00:26:34,400 --> 00:26:36,520 Speaker 2: ball with features that are built into it. 487 00:26:36,840 --> 00:26:38,000 Speaker 1: Whether we've cut. 488 00:26:37,800 --> 00:26:40,800 Speaker 2: Ball with lines or not, we have that dot on 489 00:26:40,880 --> 00:26:43,119 Speaker 2: the top and we just have a lot of things 490 00:26:43,160 --> 00:26:46,040 Speaker 2: that can help us frame the ball center with the 491 00:26:46,080 --> 00:26:48,479 Speaker 2: back of the ball, and from there we're just aiming 492 00:26:48,520 --> 00:26:51,560 Speaker 2: the face at the target that we've picked out. 493 00:26:51,800 --> 00:26:54,399 Speaker 4: I mean, Marty, this is such a big part of 494 00:26:54,480 --> 00:26:57,560 Speaker 4: modern golf is the you know, you think about the 495 00:26:57,560 --> 00:26:59,600 Speaker 4: golf balls that have come out over the last few years. 496 00:26:59,640 --> 00:27:03,080 Speaker 4: Right on You've gone from the original pro v that 497 00:27:03,240 --> 00:27:06,800 Speaker 4: I don't think had lines on it, to then having lines, 498 00:27:06,840 --> 00:27:09,600 Speaker 4: and then now the golf balls have triple tracks. You know, 499 00:27:09,600 --> 00:27:12,960 Speaker 4: there's so much alignment out there for the player. And 500 00:27:13,240 --> 00:27:14,959 Speaker 4: I'm a player that doesn't like the lines. 501 00:27:15,000 --> 00:27:15,199 Speaker 3: You know. 502 00:27:15,240 --> 00:27:17,560 Speaker 4: I'm a guy that I like to set it up 503 00:27:17,600 --> 00:27:19,720 Speaker 4: where I see the name of the golf ball kind 504 00:27:19,720 --> 00:27:23,000 Speaker 4: of facing me straight up because I get a little 505 00:27:23,000 --> 00:27:24,960 Speaker 4: too technical when I'm trying to get the line of 506 00:27:25,000 --> 00:27:27,199 Speaker 4: my putter on the line of the golf ball and 507 00:27:27,240 --> 00:27:29,680 Speaker 4: then I'm trying to hit. I almost feel like I'm 508 00:27:29,720 --> 00:27:32,080 Speaker 4: trying to hit the perfect putt versus like letting my 509 00:27:32,160 --> 00:27:34,960 Speaker 4: feel take over. I think this is something that people 510 00:27:35,000 --> 00:27:36,760 Speaker 4: have to figure out almost before they even do a 511 00:27:36,800 --> 00:27:39,520 Speaker 4: fitting is how best do I see a putt? How 512 00:27:39,920 --> 00:27:42,280 Speaker 4: much does the putt make sense to me when I'm 513 00:27:42,280 --> 00:27:44,960 Speaker 4: thinking about where to aim? How far out to go? 514 00:27:45,359 --> 00:27:46,320 Speaker 1: Am I a feel putter? 515 00:27:46,480 --> 00:27:48,600 Speaker 4: I mean, these are things that I think are important 516 00:27:48,600 --> 00:27:50,000 Speaker 4: to kind of go over yourself. 517 00:27:50,000 --> 00:27:50,680 Speaker 3: It's almost party. 518 00:27:50,720 --> 00:27:54,440 Speaker 4: It's your MRI analogy you made earlier. It's like people 519 00:27:54,440 --> 00:27:56,760 Speaker 4: get nervous about AMRI. They get nervous about fitting at 520 00:27:56,760 --> 00:27:58,919 Speaker 4: times as well. But it's going over some of the 521 00:27:58,960 --> 00:28:01,080 Speaker 4: things you can go over your before you go into 522 00:28:01,160 --> 00:28:03,840 Speaker 4: the process, so you can actually answer some of these questions. 523 00:28:04,280 --> 00:28:06,960 Speaker 3: Yeah, absolutely, Yeah, I think how you mark your golf ball, 524 00:28:07,040 --> 00:28:09,320 Speaker 3: what works good for you, and we and we could 525 00:28:09,359 --> 00:28:12,359 Speaker 3: sort of as part of PLD will will help evaluate 526 00:28:12,400 --> 00:28:14,920 Speaker 3: that for you. You know, maybe somebody struggles with start 527 00:28:14,960 --> 00:28:17,560 Speaker 3: line on short puts only start line is more important 528 00:28:17,600 --> 00:28:20,239 Speaker 3: than speed on short putts. Maybe you want to use 529 00:28:20,240 --> 00:28:21,919 Speaker 3: a line on your ball on short putts and have 530 00:28:22,119 --> 00:28:24,359 Speaker 3: a model that can help you with that there. But 531 00:28:24,480 --> 00:28:28,800 Speaker 3: let you be more speed speed focus feel focus on 532 00:28:28,960 --> 00:28:33,680 Speaker 3: the longer puts because that priority of speed to face 533 00:28:33,680 --> 00:28:36,320 Speaker 3: angle kind of changes depending on the putts. So that's 534 00:28:36,480 --> 00:28:38,360 Speaker 3: I think a big part of what Alex and his 535 00:28:38,440 --> 00:28:42,320 Speaker 3: team does is understand that if you're a golfer that 536 00:28:42,720 --> 00:28:46,920 Speaker 3: keeps diligent stats on your putting, maybe through Arcos or 537 00:28:46,960 --> 00:28:51,000 Speaker 3: another stats tracking tool or your own little system, certainly 538 00:28:51,040 --> 00:28:53,960 Speaker 3: bring those into the putting putter fitting process because we're 539 00:28:53,960 --> 00:28:57,160 Speaker 3: gonna want to understand that, you know, not not only 540 00:28:57,200 --> 00:29:00,600 Speaker 3: does your memory think maybe your recency by think that 541 00:29:00,640 --> 00:29:04,280 Speaker 3: you struggle on longer putts because you just three putted 542 00:29:04,320 --> 00:29:06,240 Speaker 3: the last hole you know they was an important match 543 00:29:06,320 --> 00:29:09,280 Speaker 3: or something, but is that persistent over time? You know? 544 00:29:09,320 --> 00:29:11,440 Speaker 3: And I think that's something really fun. We get access 545 00:29:11,480 --> 00:29:13,480 Speaker 3: to in the shot Link data from the tour players, 546 00:29:13,480 --> 00:29:14,960 Speaker 3: but we want to be able to pass that level 547 00:29:14,960 --> 00:29:17,600 Speaker 3: of service to the to the everyday golfer. And yeah, 548 00:29:17,640 --> 00:29:19,520 Speaker 3: it's been fun to see all the different markings on 549 00:29:19,560 --> 00:29:23,360 Speaker 3: golf balls. And speaking of golf balls, we in the 550 00:29:23,480 --> 00:29:28,160 Speaker 3: Lab Alex have pretty much every majority of the most 551 00:29:28,200 --> 00:29:31,360 Speaker 3: popular golf balls out there because part of Balnamic Shane 552 00:29:31,360 --> 00:29:34,120 Speaker 3: that you know, is we ask for your feel sound 553 00:29:34,200 --> 00:29:37,360 Speaker 3: preference with the golf ball on short game. You know, 554 00:29:37,440 --> 00:29:40,160 Speaker 3: we've we've both hit balls that you can barely hear 555 00:29:40,200 --> 00:29:42,280 Speaker 3: them when you putt, and the others that are louder 556 00:29:42,320 --> 00:29:46,320 Speaker 3: and clickier. Now, a big part of the nuance of 557 00:29:46,440 --> 00:29:50,320 Speaker 3: the perfect putter, which appeld custom is all about, is 558 00:29:50,400 --> 00:29:53,920 Speaker 3: getting the acoustics dialed in. So, Alex, let's dive into 559 00:29:54,040 --> 00:29:58,560 Speaker 3: sound feel, how a player's golf ball might inform that 560 00:29:58,760 --> 00:30:00,640 Speaker 3: and what are some of the tech chniques we can 561 00:30:00,760 --> 00:30:05,560 Speaker 3: use with milling patterns, et cetera to inform and influence 562 00:30:05,600 --> 00:30:08,600 Speaker 3: that through the POD process. Yeah. 563 00:30:08,800 --> 00:30:12,920 Speaker 2: Absolutely, So it's we always ask the player what golf 564 00:30:12,960 --> 00:30:16,360 Speaker 2: ball they're playing, and we you're right, we keep a 565 00:30:16,520 --> 00:30:20,120 Speaker 2: quite a few of the most popular brands in the lab, 566 00:30:20,720 --> 00:30:25,760 Speaker 2: different covers, whether it's something softer, something firmer, and if 567 00:30:25,760 --> 00:30:29,200 Speaker 2: we don't ad the ball after the fact, we usually 568 00:30:29,280 --> 00:30:30,160 Speaker 2: go out and get it. 569 00:30:30,320 --> 00:30:33,040 Speaker 4: Yeah, but Alex, you can't ask Marty that question, by 570 00:30:33,040 --> 00:30:34,719 Speaker 4: the way, it be like a twenty minute answer if 571 00:30:34,720 --> 00:30:37,520 Speaker 4: you said, Marty, golf ball play to go? What month 572 00:30:37,680 --> 00:30:37,840 Speaker 4: is it? 573 00:30:38,360 --> 00:30:43,320 Speaker 3: What the wind? But uh, go ahead out. Yeah. 574 00:30:43,400 --> 00:30:45,600 Speaker 2: So that's the first thing we always ask when they 575 00:30:45,640 --> 00:30:47,680 Speaker 2: come in the lab is what golf ball are you playing? 576 00:30:47,760 --> 00:30:51,760 Speaker 2: Because that's going to dictate or help us determine what 577 00:30:52,040 --> 00:30:53,400 Speaker 2: milling pattern. 578 00:30:53,160 --> 00:30:53,960 Speaker 1: We need to do. 579 00:30:54,080 --> 00:30:56,640 Speaker 2: On the face of the butter or what milling pattern 580 00:30:56,720 --> 00:30:59,120 Speaker 2: the player might like on the face, and the butter 581 00:30:59,560 --> 00:31:03,720 Speaker 2: feel and sound is extremely important and putting, and we 582 00:31:03,840 --> 00:31:07,440 Speaker 2: have different milling patterns, different milling depths that we can 583 00:31:07,640 --> 00:31:14,960 Speaker 2: achieve on these PLD custom putters to help provide positive acoustics, 584 00:31:15,040 --> 00:31:18,440 Speaker 2: positive feedback to the players and what they want to hear. 585 00:31:19,000 --> 00:31:20,280 Speaker 1: So the smoother you. 586 00:31:20,240 --> 00:31:24,560 Speaker 2: Go on the face, the clickier the sound's going to be, 587 00:31:24,640 --> 00:31:27,920 Speaker 2: the more feedback you're going to get. And then we 588 00:31:28,040 --> 00:31:33,000 Speaker 2: offer smooth, shallow, deep milling. We also have some horizontal 589 00:31:33,080 --> 00:31:36,400 Speaker 2: milling that we can do on the faces as well. 590 00:31:36,440 --> 00:31:39,680 Speaker 2: But if we're looking at just the smooth face, completely 591 00:31:39,720 --> 00:31:43,360 Speaker 2: smooth firnest off the face, the most feedback, so the 592 00:31:43,360 --> 00:31:44,080 Speaker 2: most click. 593 00:31:44,440 --> 00:31:45,480 Speaker 1: As we get to the. 594 00:31:45,360 --> 00:31:49,320 Speaker 2: Shallow mill, it's a little bit softer. 595 00:31:49,720 --> 00:31:51,800 Speaker 1: Than your smooth face. 596 00:31:52,160 --> 00:31:55,600 Speaker 2: It's a little bit of a more muted sound to it, 597 00:31:55,640 --> 00:31:58,400 Speaker 2: but you still get feedback, you still get some click 598 00:31:58,480 --> 00:32:02,640 Speaker 2: to it. As we start to transition into that deeper milling, 599 00:32:02,760 --> 00:32:06,640 Speaker 2: that more aggressive milling on the face, it's a little 600 00:32:06,640 --> 00:32:09,040 Speaker 2: bit softer off the face. But the thing that most 601 00:32:09,080 --> 00:32:12,200 Speaker 2: players notice is the sound difference, because sound and feel 602 00:32:12,280 --> 00:32:15,680 Speaker 2: go hand in hand. With the deeper milling, it tends 603 00:32:15,720 --> 00:32:18,160 Speaker 2: to be a little bit more of a thuddier sound, 604 00:32:18,360 --> 00:32:21,320 Speaker 2: so a little bit deeper sound. If we hear something 605 00:32:21,360 --> 00:32:23,600 Speaker 2: that's a little bit deeper or something that's a little 606 00:32:23,640 --> 00:32:26,800 Speaker 2: bit thuddier, we're automatically going to think that it's a 607 00:32:26,800 --> 00:32:30,640 Speaker 2: little bit softer off the face as well. And one 608 00:32:30,680 --> 00:32:33,200 Speaker 2: thing with the milling pattern, and this is something that 609 00:32:33,240 --> 00:32:38,200 Speaker 2: we've tested over time, is there's not necessarily a performance 610 00:32:38,280 --> 00:32:42,680 Speaker 2: difference between smooth and deep. From a rollout perspective, they're 611 00:32:42,880 --> 00:32:45,520 Speaker 2: very very similar. A lot of this is just going 612 00:32:45,560 --> 00:32:48,640 Speaker 2: to be player preference. So if you prefer to hear 613 00:32:48,760 --> 00:32:52,480 Speaker 2: something more muted, feel something a little bit softer, that's 614 00:32:52,520 --> 00:32:55,080 Speaker 2: when we go with more of that deeper or more 615 00:32:55,120 --> 00:32:57,640 Speaker 2: aggressive milling. But if you're somebody that likes to hear 616 00:32:57,720 --> 00:33:00,400 Speaker 2: a lot of feedback or wants to hear here's some 617 00:33:00,520 --> 00:33:03,880 Speaker 2: click sound, that's when we start to move more towards 618 00:33:03,880 --> 00:33:06,240 Speaker 2: the shallow or the smooth face. 619 00:33:06,680 --> 00:33:09,360 Speaker 3: Alex, you talked earlier on about Bubba being kind of 620 00:33:09,400 --> 00:33:14,720 Speaker 3: the origin of the PLD journey for us, and which 621 00:33:14,800 --> 00:33:16,800 Speaker 3: one of the milling patterns that we use do we 622 00:33:16,880 --> 00:33:19,640 Speaker 3: call the Bubba groove. That's what we've always called it 623 00:33:19,680 --> 00:33:20,720 Speaker 3: for slang here, right. 624 00:33:21,600 --> 00:33:25,120 Speaker 2: So the Bubba groove would be a horizontal milling, and 625 00:33:25,320 --> 00:33:28,600 Speaker 2: there's a couple different versions of this. Hovelin has the 626 00:33:28,640 --> 00:33:32,600 Speaker 2: same thing. So Hovelin has a ball with horizontal milling 627 00:33:32,680 --> 00:33:36,240 Speaker 2: on the face. It's about four to five thousands deep 628 00:33:36,280 --> 00:33:38,680 Speaker 2: on the face. And if you're comparing that to the 629 00:33:38,760 --> 00:33:43,600 Speaker 2: circular milling that we offer, circular milling, the shallow mill 630 00:33:43,880 --> 00:33:46,280 Speaker 2: is going to be four thousands deep on the face. 631 00:33:46,320 --> 00:33:49,680 Speaker 2: So those feel and sound very very similar. Same thing 632 00:33:49,720 --> 00:33:51,920 Speaker 2: with the Bubba groove. The Bubba groove's going to be 633 00:33:52,000 --> 00:33:55,040 Speaker 2: about that four to five thousands deep on the face, 634 00:33:55,520 --> 00:33:57,880 Speaker 2: and his are full face horizontal. 635 00:33:58,120 --> 00:34:01,240 Speaker 3: Yeah, So we can use that ball with milling for 636 00:34:01,320 --> 00:34:03,920 Speaker 3: a golfer who's either left eye dominant, depend on how 637 00:34:03,960 --> 00:34:06,440 Speaker 3: they set up. They can see the loft on the face, 638 00:34:06,480 --> 00:34:08,120 Speaker 3: see the face a little bit, and that can help 639 00:34:08,160 --> 00:34:10,879 Speaker 3: them frame the golf ball a little bit as well. 640 00:34:10,920 --> 00:34:12,160 Speaker 1: Alex correct. 641 00:34:12,360 --> 00:34:16,320 Speaker 2: Absolutely, we always ask eye dominance as well, whether somebody's 642 00:34:16,400 --> 00:34:17,680 Speaker 2: right or left eye dominant. 643 00:34:17,840 --> 00:34:18,520 Speaker 1: It's kind of. 644 00:34:18,480 --> 00:34:21,279 Speaker 2: A gray area for us, but there is some of 645 00:34:21,320 --> 00:34:24,239 Speaker 2: it that plays into it, especially from an alignment and 646 00:34:24,280 --> 00:34:26,280 Speaker 2: an offset standpoint. 647 00:34:25,960 --> 00:34:30,200 Speaker 4: Alex, are we talking millions of options in terms of customization? 648 00:34:30,440 --> 00:34:32,080 Speaker 4: I mean, is it infinite? Like, do you have an 649 00:34:32,120 --> 00:34:35,080 Speaker 4: idea of what the number be in terms of how 650 00:34:35,160 --> 00:34:36,640 Speaker 4: much you could customize your PLD. 651 00:34:37,239 --> 00:34:43,239 Speaker 2: It's a lot. We try to provide as much as possible. 652 00:34:43,400 --> 00:34:46,560 Speaker 2: And if it's something that we haven't done before, I'm 653 00:34:46,560 --> 00:34:51,400 Speaker 2: gonna ask about it. Okay, So if a customer wants 654 00:34:51,560 --> 00:34:54,440 Speaker 2: this type of alignment versus this type of milling versus 655 00:34:54,440 --> 00:34:58,200 Speaker 2: this type of engraving, and we haven't done it before, absolutely, 656 00:34:58,320 --> 00:34:58,719 Speaker 2: I'm going. 657 00:34:58,680 --> 00:35:00,919 Speaker 1: To inquire about it. If we can do it, We're 658 00:35:00,920 --> 00:35:01,560 Speaker 1: going to do it. 659 00:35:02,080 --> 00:35:05,160 Speaker 3: Alex, tell us about a time, you know, you know, 660 00:35:05,280 --> 00:35:08,280 Speaker 3: you Colton and in our team here at the proving grounds, 661 00:35:08,360 --> 00:35:10,000 Speaker 3: it's work with players day in and day out on 662 00:35:10,040 --> 00:35:15,160 Speaker 3: these most nuanced topics and preferences. Tell us about a 663 00:35:15,239 --> 00:35:19,359 Speaker 3: time where we've identified maybe a gap in our product offerings. Right, 664 00:35:19,480 --> 00:35:22,120 Speaker 3: so you're seeing a certain trend or tendency or something 665 00:35:22,120 --> 00:35:25,000 Speaker 3: in the lab that we've kind of turned into a 666 00:35:25,040 --> 00:35:28,920 Speaker 3: product offering. You know, where we've seen a gap in 667 00:35:29,480 --> 00:35:32,239 Speaker 3: one of these attributes. It's so important to putter performance. 668 00:35:32,880 --> 00:35:36,400 Speaker 2: Yeah, so we actually noticed something within the past couple 669 00:35:36,440 --> 00:35:41,280 Speaker 2: of years and introduced to special edition putter this past 670 00:35:41,400 --> 00:35:45,719 Speaker 2: year to fill this gap. So if we're looking at 671 00:35:45,800 --> 00:35:49,520 Speaker 2: iping data, we have millions and millions of data points 672 00:35:49,800 --> 00:35:55,320 Speaker 2: in ipaying, so we're able to identify what's the most 673 00:35:55,360 --> 00:35:58,760 Speaker 2: the most closing angle, the least amount of closing angle, 674 00:35:59,120 --> 00:36:02,120 Speaker 2: how many people fit into certain types of closing angles. 675 00:36:02,280 --> 00:36:08,319 Speaker 2: And we notice that with the slight arc category that 676 00:36:08,960 --> 00:36:12,120 Speaker 2: we had the answer potter, which is going to hang 677 00:36:12,320 --> 00:36:15,800 Speaker 2: or have forty forty three forty two degrees of toehang 678 00:36:15,840 --> 00:36:19,440 Speaker 2: to it. And then from there we go down to 679 00:36:20,040 --> 00:36:24,480 Speaker 2: face balance options or a double bend shaft with a 680 00:36:24,520 --> 00:36:25,759 Speaker 2: slight amount of toe hag. 681 00:36:26,000 --> 00:36:27,640 Speaker 1: So there's a gap there. 682 00:36:27,880 --> 00:36:31,400 Speaker 2: So we go from zero amount of toe hag all 683 00:36:31,440 --> 00:36:33,640 Speaker 2: the way up to forty plus amount of toe haang 684 00:36:33,719 --> 00:36:37,000 Speaker 2: and where's the in between there? So what we did 685 00:36:37,440 --> 00:36:41,680 Speaker 2: is we created the answer thirty, which sits right in 686 00:36:41,760 --> 00:36:45,359 Speaker 2: between that. So your traditional answer hangs the forty forty 687 00:36:45,400 --> 00:36:48,839 Speaker 2: two to forty three degrees, We go to the face 688 00:36:48,880 --> 00:36:51,440 Speaker 2: balance potter that's at zero, and then we have the 689 00:36:51,480 --> 00:36:54,840 Speaker 2: answer thirty. The reason why we call an answer thirty 690 00:36:54,880 --> 00:36:56,719 Speaker 2: it is because it hangs at thirty degrees. 691 00:36:57,040 --> 00:36:58,040 Speaker 1: So if we look. 692 00:36:57,880 --> 00:37:03,120 Speaker 2: At this from a rotation standpoint, and if we're identifying like, okay, 693 00:37:03,320 --> 00:37:07,759 Speaker 2: five point five degrees six degrees of rotation in iping, 694 00:37:08,040 --> 00:37:12,719 Speaker 2: is an answer style putter three point five is to 695 00:37:12,800 --> 00:37:16,720 Speaker 2: cut off for that straight stroke? What about those players 696 00:37:16,760 --> 00:37:20,200 Speaker 2: that sit around four degrees of rotation three point seven 697 00:37:20,239 --> 00:37:24,200 Speaker 2: degrees of rotation? Where do those players fit in? What 698 00:37:24,280 --> 00:37:26,640 Speaker 2: type of putter can we provide to them? And that's 699 00:37:26,680 --> 00:37:29,839 Speaker 2: where the answer thirty came in is because we had 700 00:37:29,920 --> 00:37:33,080 Speaker 2: that gap and we wanted to fill that gap. 701 00:37:33,239 --> 00:37:36,120 Speaker 4: Yeah, yeah, I mean, is that where most models come from, 702 00:37:36,160 --> 00:37:38,840 Speaker 4: Alex the idea of filling a gap because you know, Marty, 703 00:37:39,320 --> 00:37:43,680 Speaker 4: Marty's building new drivers. Mary's Marty's leaning into the technology 704 00:37:44,000 --> 00:37:45,759 Speaker 4: to come up with the latest and greatest that's going 705 00:37:45,800 --> 00:37:47,520 Speaker 4: to go a lot, little bit longer, a little bit 706 00:37:47,520 --> 00:37:49,640 Speaker 4: straighter for the player, and he's going to kind of 707 00:37:49,640 --> 00:37:52,239 Speaker 4: test those numbers and test those limits. How does it 708 00:37:52,280 --> 00:37:54,759 Speaker 4: go in terms of introducing new putters. Is it just 709 00:37:54,800 --> 00:37:58,120 Speaker 4: simply we don't have a putter model for this space 710 00:37:58,160 --> 00:37:58,799 Speaker 4: and we need one. 711 00:37:59,239 --> 00:38:05,680 Speaker 2: Yeah, yes, and yeah absolutely. So with that we had 712 00:38:05,719 --> 00:38:08,040 Speaker 2: a gap there, we needed to fill that gap. 713 00:38:08,080 --> 00:38:09,000 Speaker 1: We filled that gap. 714 00:38:09,120 --> 00:38:13,760 Speaker 2: Another way that we figure out if we need new models, 715 00:38:13,800 --> 00:38:16,879 Speaker 2: if we need to maybe tweak this model here and there. 716 00:38:16,920 --> 00:38:20,879 Speaker 2: It's just working with our tour players. They're very, very 717 00:38:20,960 --> 00:38:24,480 Speaker 2: valuable to us and what they want to see. Where 718 00:38:24,520 --> 00:38:29,160 Speaker 2: we can go from a design perspective, what gaps need 719 00:38:29,200 --> 00:38:32,200 Speaker 2: to be filled, Like if we have this player. Let's 720 00:38:32,200 --> 00:38:35,600 Speaker 2: take camp Champ for instance, and he's one of the 721 00:38:35,680 --> 00:38:40,080 Speaker 2: reasons why we made the answer thirty putter is because 722 00:38:41,000 --> 00:38:43,400 Speaker 2: he's not in the straight stroke, but he's not full 723 00:38:43,480 --> 00:38:46,680 Speaker 2: slide arc. He has some rotation in his stroke, but 724 00:38:46,800 --> 00:38:49,640 Speaker 2: he kind of floats in between those two. So we 725 00:38:49,760 --> 00:38:52,239 Speaker 2: needed to fill that gap. That's why we created the 726 00:38:52,280 --> 00:38:55,719 Speaker 2: answer thirty. And we get a lot of feedback from 727 00:38:55,840 --> 00:38:59,400 Speaker 2: our tour players what they want to see. The answer 728 00:38:59,440 --> 00:39:02,239 Speaker 2: too deep utter is a fine example or a good 729 00:39:02,280 --> 00:39:05,840 Speaker 2: example of that. We worked with Tony fenw on that putter. 730 00:39:05,920 --> 00:39:09,160 Speaker 2: That putter was designed for him. We made it our 731 00:39:09,239 --> 00:39:11,680 Speaker 2: goal to design a putter that looked good to his 732 00:39:11,800 --> 00:39:18,080 Speaker 2: eye but also performed how a tour level putter should perform. 733 00:39:18,560 --> 00:39:21,240 Speaker 2: So we worked hand in hand with Tony to design 734 00:39:21,280 --> 00:39:23,920 Speaker 2: to answer two D. Same thing with Victor Hoblin and 735 00:39:24,000 --> 00:39:27,279 Speaker 2: the DS seventy two putter. That putter was designed for him. 736 00:39:27,640 --> 00:39:30,239 Speaker 2: He worked with our team. He worked with Tony Serrano 737 00:39:30,480 --> 00:39:33,600 Speaker 2: to design this putter. So a lot of it starts 738 00:39:33,640 --> 00:39:37,000 Speaker 2: from the tour level, where we get the feedback from 739 00:39:37,440 --> 00:39:40,600 Speaker 2: the guys out on tour, the tour pros out on tour, 740 00:39:41,000 --> 00:39:43,600 Speaker 2: and then it just kind of filters down from there. 741 00:39:43,880 --> 00:39:46,800 Speaker 3: I remember playing with Victor when he first got that putter. 742 00:39:46,840 --> 00:39:49,239 Speaker 3: I got paired with him at the Phoenix Open and 743 00:39:49,280 --> 00:39:52,680 Speaker 3: that putter was brand new. It was like everything's fresh. 744 00:39:52,800 --> 00:39:55,200 Speaker 3: The milling right in the middle, Alex is the same 745 00:39:55,200 --> 00:39:58,320 Speaker 3: model he uses now. It was before it really putina 746 00:39:58,440 --> 00:40:01,320 Speaker 3: and got some little dings on him, But that putter's 747 00:40:01,480 --> 00:40:04,640 Speaker 3: served him pretty well, especially a year ago here in 748 00:40:04,680 --> 00:40:09,279 Speaker 3: the in the FedEx Cup, Alex. Let's let's talk a 749 00:40:09,280 --> 00:40:12,440 Speaker 3: little bit about alternative style putting. Right, We're seeing more 750 00:40:12,480 --> 00:40:15,240 Speaker 3: folks putting with what I like to call mid length 751 00:40:15,600 --> 00:40:18,360 Speaker 3: you know Victor, Yeah, Victor was doing that, you know 752 00:40:18,440 --> 00:40:20,880 Speaker 3: five years ago, four or five years ago now putting 753 00:40:21,000 --> 00:40:23,080 Speaker 3: kind of mid length style where they grip down on 754 00:40:23,120 --> 00:40:26,279 Speaker 3: the putter. You know, are you seeing folks dabbling with 755 00:40:26,719 --> 00:40:29,239 Speaker 3: armlock a little bit more? Not so much. How about 756 00:40:29,280 --> 00:40:32,680 Speaker 3: folks doing long putters. We're seeing some younger, younger generation 757 00:40:32,840 --> 00:40:35,000 Speaker 3: dabbling in the long putter space. What are you see 758 00:40:35,000 --> 00:40:38,000 Speaker 3: in amongst the alternative style putting techniques and you know, 759 00:40:38,040 --> 00:40:40,200 Speaker 3: what are some of those typical builds like for an 760 00:40:40,320 --> 00:40:42,360 Speaker 3: armlock or a midlength putter. 761 00:40:43,000 --> 00:40:44,440 Speaker 1: Yeah, so we. 762 00:40:44,360 --> 00:40:48,600 Speaker 2: See a lot of people interested in the mid length putters. 763 00:40:48,640 --> 00:40:52,560 Speaker 2: They're very popular, they're very trendy right now. We have 764 00:40:53,080 --> 00:40:56,399 Speaker 2: quite a few pros that have come through that have 765 00:40:56,560 --> 00:40:59,359 Speaker 2: wanted to dabble with them, have wanted to test them out. 766 00:41:00,200 --> 00:41:02,759 Speaker 2: At the top of my head, Seamous Power came through 767 00:41:02,880 --> 00:41:05,919 Speaker 2: earlier this year. We had built him a mid length 768 00:41:06,040 --> 00:41:10,360 Speaker 2: putter and we looked at data with it. Data looked awesome, 769 00:41:10,640 --> 00:41:14,200 Speaker 2: really really good, super super consistent with it. So these 770 00:41:14,239 --> 00:41:17,440 Speaker 2: middlength putters are just providing a lot of stability for 771 00:41:17,600 --> 00:41:22,719 Speaker 2: players who are maybe struggling a little bit with traditional 772 00:41:22,760 --> 00:41:26,200 Speaker 2: putters or they just want to try something completely new. 773 00:41:26,840 --> 00:41:29,400 Speaker 1: And we see a lot of that right now. 774 00:41:29,520 --> 00:41:33,239 Speaker 2: To where they're trying the mid length and usually from 775 00:41:33,480 --> 00:41:38,000 Speaker 2: a typical mid length build, I'm asking that player what 776 00:41:38,040 --> 00:41:41,640 Speaker 2: they're typically playing from their traditional putter. So let's take Victor, 777 00:41:41,719 --> 00:41:45,320 Speaker 2: for instance, is Victor Hoblin's putter is thirty six inches 778 00:41:45,320 --> 00:41:48,320 Speaker 2: and length he chokes down to thirty four inches. Usually 779 00:41:48,360 --> 00:41:50,759 Speaker 2: with a lot of these mid length putters, we like 780 00:41:50,840 --> 00:41:54,560 Speaker 2: to see about two inches to three inches above where 781 00:41:54,560 --> 00:41:57,120 Speaker 2: they're gripping the putter, and that's just to provide the 782 00:41:57,160 --> 00:42:01,440 Speaker 2: additional stability. And we've had some players test out some 783 00:42:01,560 --> 00:42:06,080 Speaker 2: long putters. You know, Marty is big advocate for the 784 00:42:06,640 --> 00:42:09,280 Speaker 2: long putter here, so of course we have to build 785 00:42:09,280 --> 00:42:12,279 Speaker 2: some long putters for our tour pros as well who 786 00:42:12,360 --> 00:42:15,319 Speaker 2: are wanting to test these out. Long putters have been 787 00:42:15,360 --> 00:42:19,360 Speaker 2: around for a long long time and they really haven't 788 00:42:19,400 --> 00:42:22,440 Speaker 2: gone anywhere, but they're starting to have a little bit 789 00:42:22,440 --> 00:42:28,400 Speaker 2: of a reassurgence now and it's exciting to see just 790 00:42:28,480 --> 00:42:33,720 Speaker 2: because it's another alternative to potentially help make a player better, 791 00:42:34,120 --> 00:42:38,160 Speaker 2: help them make more putts. Armlock putters, we see some 792 00:42:38,280 --> 00:42:41,200 Speaker 2: armlock putters as well. I would say that the midd 793 00:42:41,280 --> 00:42:45,480 Speaker 2: length putters are more on trend than the armlock putters 794 00:42:45,560 --> 00:42:49,080 Speaker 2: right now, but armlock putters are still a thing, so 795 00:42:49,360 --> 00:42:52,400 Speaker 2: we're still fitting some armlock putters for some of the 796 00:42:52,400 --> 00:42:53,800 Speaker 2: players that are coming through. 797 00:42:54,400 --> 00:42:58,600 Speaker 3: Here's the question, Yeah on armlock. On armlock, Shane is 798 00:42:58,840 --> 00:43:02,160 Speaker 3: what's a typical loft you fit a player to an armlock, 799 00:43:02,440 --> 00:43:03,960 Speaker 3: you know, on average. 800 00:43:04,000 --> 00:43:07,080 Speaker 2: So first thing we look at with armmock is going 801 00:43:07,120 --> 00:43:09,920 Speaker 2: to be the amount of shaft line the player applies 802 00:43:10,280 --> 00:43:13,640 Speaker 2: with armmock. It's anchored into their if there right in 803 00:43:13,760 --> 00:43:16,600 Speaker 2: a player into their left arm. So usually they apply 804 00:43:16,800 --> 00:43:20,360 Speaker 2: a fair amount of ford shaft lin and kind of 805 00:43:20,360 --> 00:43:23,439 Speaker 2: that target loft on that five and a half six 806 00:43:23,560 --> 00:43:29,080 Speaker 2: degrees range is usually where we're targeting, assuming that they 807 00:43:29,160 --> 00:43:32,080 Speaker 2: have a fair amount of a fore shaft line with 808 00:43:32,480 --> 00:43:33,480 Speaker 2: the armmrock style. 809 00:43:33,560 --> 00:43:36,600 Speaker 4: Putter, Alex, what are you rocking? I mean you're the 810 00:43:36,680 --> 00:43:38,960 Speaker 4: you're the putter guy. You know you got the collection. 811 00:43:39,160 --> 00:43:41,480 Speaker 4: What is the what's the gamer look like right now? 812 00:43:41,480 --> 00:43:42,520 Speaker 4: How have you customized it? 813 00:43:43,960 --> 00:43:46,640 Speaker 2: So I don't have a ton of rotation in my stroke, 814 00:43:46,840 --> 00:43:50,000 Speaker 2: more of that straight back, straight through type of stroke. 815 00:43:50,560 --> 00:43:54,759 Speaker 4: So so you're telling us, thank you, that's what. 816 00:43:56,640 --> 00:43:57,560 Speaker 3: You're good. You're good at it. 817 00:43:57,680 --> 00:44:06,040 Speaker 2: Okay, impact tangle looks pretty. I've gravitated towards the Oslo putter. 818 00:44:06,200 --> 00:44:09,600 Speaker 2: I've tried some other putters, some other face balanced style 819 00:44:09,800 --> 00:44:12,759 Speaker 2: or just a touch of toe hang style putters. I 820 00:44:12,840 --> 00:44:15,400 Speaker 2: play a double bind and the Oslo is the bread 821 00:44:15,400 --> 00:44:18,840 Speaker 2: and butter for me. I've built up a few other putters, 822 00:44:18,920 --> 00:44:21,920 Speaker 2: I've tested a couple other putters, and I just always 823 00:44:21,960 --> 00:44:26,000 Speaker 2: go back to this Oslo putter. It's available in pel 824 00:44:26,120 --> 00:44:30,080 Speaker 2: D milled, it's available in PLD milled plus, it's something 825 00:44:30,120 --> 00:44:33,279 Speaker 2: that's available in PLD custom and you can do all 826 00:44:33,320 --> 00:44:36,920 Speaker 2: the different hozzle options with the OSLO head. One thing 827 00:44:36,960 --> 00:44:41,240 Speaker 2: I like about the Oslo is it just sits super flat. 828 00:44:41,440 --> 00:44:45,840 Speaker 2: It sits super square. It doesn't open, it doesn't close. 829 00:44:45,920 --> 00:44:49,239 Speaker 2: With some mallets. You might see that from time to time, 830 00:44:49,640 --> 00:44:53,080 Speaker 2: but this Oslo just sits so square on the ground 831 00:44:53,239 --> 00:44:56,120 Speaker 2: and it's inspires so much confidence. 832 00:44:56,520 --> 00:44:59,640 Speaker 4: I mean the PLD program, I mean we talked off 833 00:44:59,640 --> 00:45:02,319 Speaker 4: the top. It's not been around that long. I mean, 834 00:45:02,360 --> 00:45:05,359 Speaker 4: these putters are unbelievable. They look like pieces of art. 835 00:45:05,640 --> 00:45:07,960 Speaker 4: They're exciting to get. I mentioned my buddy Mike Havin 836 00:45:08,040 --> 00:45:10,120 Speaker 4: one my buddy Andrew, I know, was messing around with 837 00:45:10,160 --> 00:45:12,600 Speaker 4: Marty's putter a few months ago and he got himself 838 00:45:12,640 --> 00:45:15,560 Speaker 4: a new PLD and he's been rolling it as good 839 00:45:15,560 --> 00:45:17,920 Speaker 4: as he's ever rolled it. I mean, this is so 840 00:45:18,120 --> 00:45:20,600 Speaker 4: cool to see being such a part of the Pink 841 00:45:20,680 --> 00:45:25,800 Speaker 4: family because again having that final piece, I mean, great wedges, 842 00:45:25,840 --> 00:45:28,319 Speaker 4: great iron players, I mean, ping has been a great 843 00:45:28,400 --> 00:45:31,200 Speaker 4: putter company for so long, but having that next level 844 00:45:31,200 --> 00:45:33,400 Speaker 4: of putter just feels like it pops the bag a 845 00:45:33,400 --> 00:45:35,279 Speaker 4: little bit. And I get so excited, Marty when I 846 00:45:35,320 --> 00:45:38,560 Speaker 4: see PLD putters in players bags because you know they've 847 00:45:38,560 --> 00:45:41,680 Speaker 4: gone through the process to perfect that part of their bag. 848 00:45:42,360 --> 00:45:44,920 Speaker 3: Yeah, it's been fun for me, Shane to see. I mean, 849 00:45:44,960 --> 00:45:47,600 Speaker 3: one thing we haven't talked about a lot is how 850 00:45:47,800 --> 00:45:52,240 Speaker 3: popular PLD has been with our college golfers, our college teams. 851 00:45:52,280 --> 00:45:53,680 Speaker 3: I go to the Mini Tour now, I play in 852 00:45:53,719 --> 00:45:56,600 Speaker 3: the Arizona Open. A few weeks ago. I saw tons 853 00:45:56,640 --> 00:45:59,800 Speaker 3: of PLDs on the putting green, which was really fun 854 00:46:00,040 --> 00:46:04,960 Speaker 3: with our good tournament tournament players. I played with Nico Galletti, 855 00:46:05,000 --> 00:46:07,560 Speaker 3: who's on the your DP World Tour this year, at 856 00:46:07,560 --> 00:46:10,440 Speaker 3: a sweet PLD putter. So it's been fun. But but 857 00:46:10,560 --> 00:46:12,799 Speaker 3: what I love is being again being able to pass 858 00:46:12,880 --> 00:46:17,120 Speaker 3: that level of customization service to the everyday golfer as well. 859 00:46:17,480 --> 00:46:20,840 Speaker 3: And I also love that we're not just only doing 860 00:46:20,840 --> 00:46:23,480 Speaker 3: the customization piece, which which is awesome. You want that 861 00:46:23,560 --> 00:46:26,719 Speaker 3: emotional connection with your putter. Putting is where you're the 862 00:46:26,719 --> 00:46:31,360 Speaker 3: most vulnerable and fragile as a golfer. I aintally so 863 00:46:31,560 --> 00:46:35,400 Speaker 3: having having your your your kids initials, there's something personal 864 00:46:35,440 --> 00:46:39,440 Speaker 3: on the putter is comforting. But we are embracing and 865 00:46:39,520 --> 00:46:43,120 Speaker 3: leaning into that. Every one of our PLDs is custom fit. 866 00:46:43,160 --> 00:46:45,759 Speaker 3: Our pod custom is custom fit. Whether you come here 867 00:46:46,120 --> 00:46:48,160 Speaker 3: or we send you the iPod, we get that data 868 00:46:48,480 --> 00:46:51,720 Speaker 3: and we're throwing our full suite of putter fitting science 869 00:46:51,760 --> 00:46:54,480 Speaker 3: at it. That's what I'm super excited about is to 870 00:46:54,520 --> 00:46:58,200 Speaker 3: know that everybody who has a pod custom has literally 871 00:46:58,840 --> 00:47:01,480 Speaker 3: been through you know, and iping fitting, gotten all that 872 00:47:01,560 --> 00:47:05,200 Speaker 3: data to inform him and working with our talented fitters 873 00:47:05,239 --> 00:47:06,879 Speaker 3: like Alex and Colton in our team here. 874 00:47:07,400 --> 00:47:10,399 Speaker 4: Alex, It's been a great conversation, great chat with you. 875 00:47:10,480 --> 00:47:12,880 Speaker 4: As I said, I was super excited about this because 876 00:47:13,200 --> 00:47:15,359 Speaker 4: I remember getting my first PLD when they first came 877 00:47:15,400 --> 00:47:17,840 Speaker 4: out and taking it back because I wanted a little 878 00:47:17,840 --> 00:47:20,400 Speaker 4: softer and we were adding grooves at the time. And 879 00:47:20,440 --> 00:47:23,000 Speaker 4: to kind of fast forward to the PLD I use now, 880 00:47:23,040 --> 00:47:23,919 Speaker 4: I mean I can't. 881 00:47:24,200 --> 00:47:25,359 Speaker 3: It will not leave the bag. 882 00:47:25,480 --> 00:47:27,440 Speaker 4: It is my favorite club in the bag and it 883 00:47:27,480 --> 00:47:30,279 Speaker 4: remains my favorite club in the bag. And my son 884 00:47:30,400 --> 00:47:32,440 Speaker 4: just convinced me to put a Hulk grip on it 885 00:47:32,480 --> 00:47:34,719 Speaker 4: because he got a Spider Man grip on his, So 886 00:47:34,840 --> 00:47:37,040 Speaker 4: it's a slightly different look than what I'm used to 887 00:47:37,080 --> 00:47:39,280 Speaker 4: having right now, I don't know how long it's gonna stay, 888 00:47:39,360 --> 00:47:42,600 Speaker 4: but the putter still remains as beautiful as ever, So Alex, 889 00:47:42,600 --> 00:47:43,520 Speaker 4: we appreciate the time. 890 00:47:43,760 --> 00:47:44,000 Speaker 3: Party. 891 00:47:44,040 --> 00:47:46,040 Speaker 4: Always great to chat with you. Excited to see you soon. 892 00:47:46,360 --> 00:47:48,960 Speaker 4: Make sure you check out that YouTube battle we had. 893 00:47:49,000 --> 00:47:51,399 Speaker 4: It's on the Ping YouTube page if you haven't watched 894 00:47:51,400 --> 00:47:54,080 Speaker 4: it yet. Definitely worth your time. This is the Ping 895 00:47:54,160 --> 00:47:55,280 Speaker 4: prooven Grounds podcast