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Speaker 1: Hello. I'm Scott and I'm Michael bar This is the

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Speaker 1: Bloomberg Business of Sports podcast where we've minus one of

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Speaker 1: our friends here, Williams, where he's in Beaverden, Oregon. And

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Speaker 1: you know what's in Beaverton, Oregon. Of course, Nike Headquarters.

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Speaker 1: Hanging in Nike all week, hanging with checking things out.

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Speaker 1: He got a cool assignment. He always has cool assignment. Yeah,

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Speaker 1: but we miss you, Avin. We're gonna explore the big

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Speaker 1: money issues in the world of sports, and today we

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Speaker 1: begin with We're that Derek Jeeta is exploring a potential

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Speaker 1: sale of the website he founded, The Players Tribune. Scott,

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Speaker 1: you broke this story. What are your sources telling you

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Speaker 1: about this? Yeah, well he's like going to sell it.

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Speaker 1: But before we get to that, because you know I

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Speaker 1: do this all the time, can I talk about Lebron

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Speaker 1: James for a moment. Oh yeah, So Lebron puts this

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Speaker 1: on Twitter last night. Ready, and I'm going on my

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Speaker 1: phone because I took a picture of the tweet because

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Speaker 1: I'm just like, can this really be? Man? These l

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Speaker 1: A fires aren't no joke. Had to emergency of evacuate

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Speaker 1: my house and I've been driving around with my family

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Speaker 1: trying to get rooms. No luck so far. Nope, Lebron,

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Speaker 1: Lebron James is do you think he really his family's

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Speaker 1: in the car or the truck whatever, driving around searching

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Speaker 1: for a place to stay. Lebron fire doesn't care whether

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Speaker 1: you're an NBA. Understand that. I believe that the fire

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Speaker 1: couldn't be impinging on his house and he has to

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Speaker 1: get out. What I can't believe is Lebron can't find

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Speaker 1: a place to stay. Yeah, that's true. Lebron James is

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Speaker 1: in the car driving around, calling like Red Ruffins, Well

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Speaker 1: can he go to like? You know, That's what I'm saying,

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Speaker 1: he can go anywhere? What's Lebron James in l A.

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Speaker 1: I'm called 's called the big ticket holders, call the Reeds,

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Speaker 1: Bev Will if you ever watched Pretty Woman call anywhere? Hey,

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Speaker 1: I'm gonna call the call he can I come over? Jack?

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Speaker 1: Can I come over? And then and then by the way,

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Speaker 1: we got hours later, finally found a place to accommodate us.

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Speaker 1: Crazy night many Yeah, I'm not laughing, and obviously this

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Speaker 1: is serious about the fire, but it is Lebron James

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Speaker 1: and he can't find a place to Ron can't find

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Speaker 1: a place in l A anyway equally up there in

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Speaker 1: the cuating scale. Derek Jeter, Yeah, he is. Uh, he

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Speaker 1: is looking to unload the Players Tribune. Um, obviously we

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Speaker 1: don't have the specifics, but most people in the industry

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Speaker 1: don't think it's making any money, and digital media companies

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Speaker 1: have been sort of merging with the hopes of sparking

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Speaker 1: some kind of turnaround. Um, they purchased a tech startup

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Speaker 1: hold Unscripted not long ago, a lot of athletes but

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Speaker 1: short form videos. Um, who's interesting. I hear they're in

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Speaker 1: exclusive talks about of my sources telling me they're in

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Speaker 1: exclusive talks with somebody and it could come down in

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Speaker 1: the next couple of weeks or not happen at all. Well,

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Speaker 1: I mean this is he goes back to the original statement,

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Speaker 1: it's not making any money. How are you going to

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Speaker 1: unload it? Because it's hard to sell something that's not

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Speaker 1: making any Normally on these things, you've got to get

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Speaker 1: a picture of evaluation. What the bankers. I spoke to her,

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Speaker 1: like who you know these things are trading it like

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Speaker 1: you know, Uh, they didn't throw a lot like one

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Speaker 1: percent of revenue. It's just it's hard to put a

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Speaker 1: number on it. Um, you'd have to find a synergistic partner, obviously,

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Speaker 1: So who is that? Who? Who? I can tell you

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Speaker 1: it's not the athletic. I can tell you that for sure.

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Speaker 1: It is not the athletic Um. You know, it didn't

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Speaker 1: really penetrate. It had some moments, like when Kevin Durant

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Speaker 1: announced where he was going, when Kobe announced his his

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Speaker 1: love letter to basketball. It did have moments, but nothing sustained.

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Speaker 1: I mean, how often do you go to players trip? Yeah, well,

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Speaker 1: there you go. I hate to say that, but that's

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Speaker 1: the point. And you know, Derry Jeter once said something

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Speaker 1: and it impressed me, he said as he was transitioning

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Speaker 1: from the field to being now a businessman, part owner

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Speaker 1: and CEO of the Miami Marlins. He said, some of

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Speaker 1: the best advice he ever got was from the head

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Speaker 1: of Coca Cola. And I apologize, I'm having a brain

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Speaker 1: freeze about her name, but he got so much good

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Speaker 1: advice from her, uh that it's I wish I could

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Speaker 1: go to ce Well, I guess we can. We're talking

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Speaker 1: in New Ye at PEPSI. I don't know. You said

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Speaker 1: Coke and then you said she that would be injury.

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Speaker 1: At then it must have been pepsi. I'm sorry, it

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Speaker 1: must have been pepsi. And then I realized we can

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Speaker 1: talk to a CEO if we wanted to, and who

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Speaker 1: an owner of a company if he wanted advice. But

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Speaker 1: that really is something that helps him in his business ventures.

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Speaker 1: And I hope, I hope he gets this square away.

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Speaker 1: And I'm gonna credit this. Eben dug up this stat

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Speaker 1: when we wrote the story. The sites traffic ranked number

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Speaker 1: sixteen thousand, eight hundred and one in the US over

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Speaker 1: the past days. That's according to Alexa. For comparison, the

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Speaker 1: ringer ranked one thousand, fifty three. The athletic was not

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Speaker 1: up there on the traffic scale. Let's move our focus

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Speaker 1: onto more baseball. As we talk about the ratings we're

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Speaker 1: seeing for the World Series, how do the Astros and

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Speaker 1: national stack up to the rest of the prime time lineup? Well,

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Speaker 1: how do we how do you want to look at

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Speaker 1: ratings these days? Bar Do you want to look at

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Speaker 1: how does this year's World Series, this year's NBA Finals,

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Speaker 1: this year's Super Bowl? Do you want to look how

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Speaker 1: to do compared to last year, the year before and

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Speaker 1: the historical trend? Or are we going to look, as

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Speaker 1: network executives would have you do. Now at how are

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Speaker 1: we doing against today's competition? Yeah, I guess that's where

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Speaker 1: the eyeballs that are available. Now, how are we doing?

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Speaker 1: So you you want to do the looks great or

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Speaker 1: you want to do the doesn't look so good? You

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Speaker 1: take your pay Well, let's let's try the doesn't look

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Speaker 1: so good. Okay, So that would be the historical trend

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Speaker 1: analysis of the ratings that, yeah, this is down from eighteen,

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Speaker 1: close to the lowest ever. And thank god, if you're baseball,

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Speaker 1: that the Astros have found their way because if this

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Speaker 1: was three oh three, one even, but now you've got

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Speaker 1: a three two series, and if we've discussed forever, they

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Speaker 1: don't really care who's in it. Yes, they would have

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Speaker 1: loved the Dodgers and the Yankees. I get it. Yes,

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Speaker 1: but even with Washington and Houston, the key for the

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Speaker 1: networks is just give us volume, which means we need

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Speaker 1: games six and seven. Is it true that as the

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Speaker 1: world's as the World Series turns, that still NFL is

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Speaker 1: superior a regular season game. I'm not. I'm not talking

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Speaker 1: about the World Series compared to the super Bowl. I'm

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Speaker 1: talking about the World Series compared to a regular game

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Speaker 1: NFL is king. Yeah, you'll find NFL games that will

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Speaker 1: outdraw championships of other Yes, And it's the similar case

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Speaker 1: right here, and I guess it brings me to the point.

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Speaker 1: Uh but if you're Foxed. But but if your Fox,

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Speaker 1: you're still you're what they like the term is winning

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Speaker 1: the night. They won the night. It's helping Fox to

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Speaker 1: win the night. The eyeballs are there. You get the

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Speaker 1: promotion for the other shows. That is what it's about

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Speaker 1: these days, like how am I doing on the night

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Speaker 1: in question? And for for Fox particularly that you know,

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Speaker 1: it really promoting that weekend string where they have Thursday

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Speaker 1: night football, Friday wrestling, Saturday, college football, Sunday NFL And

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Speaker 1: that's the thing. Went NFL on a Sunday night compared

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Speaker 1: to the World Series, the NFL one And that to me,

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Speaker 1: that's still amazing. How you're talking about the Creme de

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Speaker 1: la creme, the championship and you're still coming behind an

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Speaker 1: NFL game. Yeah, so we're going seven? Uh yeah, I

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Speaker 1: think we are in Strassburg, gonna do it, Strado. If

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Speaker 1: this game doesn't do monster number, you've got two stud pitchers,

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Speaker 1: You've got an interesting series now at three two. I mean,

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Speaker 1: you've got all the makings for something that should draw eyeballs.

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Speaker 1: I just wonder what would have happened if Scherzer would

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Speaker 1: have pitched of course, you know, and in case anybody

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Speaker 1: doesn't know, I mean he was scratched because he's gotten interview,

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Speaker 1: so we'll see. Uh. Finally another story, you broke man,

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Speaker 1: you were just you're you're gold Man? Does Zone, the

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Speaker 1: sports streaming service led by former ESPN president John Skipper,

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Speaker 1: is looking to raise at least five million dollars. Yeah,

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Speaker 1: they're out in the market looking to raise half a

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Speaker 1: billion dollars in What would be concerning to some is

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Speaker 1: that up until now, the uh, the services founder Len Levetnik,

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Speaker 1: he is a multi multi billionaire. What's his net worth?

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Speaker 1: Five billion dollars? Is this a sign that he is

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Speaker 1: turning off this pigot? Or is this a sign of

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Speaker 1: something else? That if I don't have to use my

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Speaker 1: own money, well why should I? But I mean, we

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Speaker 1: all know what the Zone is predicated on. They are

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Speaker 1: out there now trying to buy sports rights. As you know,

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Speaker 1: it doesn't matter what the game is, it ain't and

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Speaker 1: ain't cheap you hit it right on the head. This

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Speaker 1: is expensive stuff. They've spent a lot of money on boxing. Uh,

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Speaker 1: that's a billion dollar part dership with match Room, and

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Speaker 1: they spent like three billion dollars in Asia and now

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Speaker 1: they're talking to um, the NFL, the NBA, everybody, the majors.

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Speaker 1: It's going to cost them some money. And then you

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Speaker 1: wonder what the plan is after that. You might get

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Speaker 1: if you're trying to get the NFL, you might get

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Speaker 1: like the London Games. Maybe that can happen. Well, I mean,

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Speaker 1: that's an interesting discussion on its own, Like what's the

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Speaker 1: NFL gonna do when it's next media? Do they chop

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Speaker 1: it up? Do they separate? Do they Exclusivity comes at

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Speaker 1: a premium. Who's willing to pay? How much you have

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Speaker 1: these streaming services in there? What are they really willing

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Speaker 1: to pay? The NFL's entire business approach is about broad reach,

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Speaker 1: so that would take any sort of exclusivity on a

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Speaker 1: streaming service out of the equation. It's an interesting time,

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Speaker 1: especially for a property like that, But it comes down

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Speaker 1: to three little letters R O I and I'm just wondering,

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Speaker 1: what is that ford the zone? Well, that's that's simple

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Speaker 1: that's subscribers. This is a subscriber business. You know, they're

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Speaker 1: asking you to pay. In the US, they just recently

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Speaker 1: raise their their feet twenty bucks month. So they're doing

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Speaker 1: the calculus if if we pay X, can we get

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Speaker 1: how many subscribers subscriber? Why does does the math work?

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Speaker 1: And the only thing available to start to get that

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Speaker 1: done was boxing. As you know, they went heavy into

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Speaker 1: boxing simply because that's what was available. They gave Canelo

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Speaker 1: Alpha as a huge deal because he's the biggest guy

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Speaker 1: out there right now. And if you are a traditional

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Speaker 1: boxing fan, think about it and you're ponying up, like

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Speaker 1: what are the pay per views getting like sixty bucks

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Speaker 1: seventy bucks for a pay per view fight? If I

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Speaker 1: can get like a hundred bucks for the whole year

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Speaker 1: of the zone and and get all the boxing all

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Speaker 1: the time, that seems like a pretty good deal. And

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Speaker 1: that's what they were counting. And see any fan of

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Speaker 1: any sport now, I'm just gonna use boxing. Yes, obviously,

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Speaker 1: you you're gonna pay money for the big fights, but

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Speaker 1: if you want to see boxing, uh, there's plenty of boxing,

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Speaker 1: plenty of boxing out there. So it's not like you know,

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Speaker 1: it's going to be like you know, just you know

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Speaker 1: one fight that not the big like like me. You know,

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Speaker 1: you know, there's there's the Merryweather whoever fighting you know whatever,

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Speaker 1: you know, and even that I'm not a guarantee to watch.

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Speaker 1: But if somebody is, hey, I got the fight, you

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Speaker 1: want to come over, fine like that, that's me. But

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Speaker 1: there are plenty of folks out there who want to

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Speaker 1: see guys I've never heard of and will never hear

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Speaker 1: of fighting on a Tuesday night at your name whatever,

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Speaker 1: Jim and can I say Biloxi, Mississippi. This is the

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Speaker 1: Bloomberg Business of Sports podcast at Michael Barr along with

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Speaker 1: Scott Sasnik. Because we're here each and every Monday, Wednesday

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Speaker 1: and Thursday. And what do we do. We explore the

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Speaker 1: world of money in sports. Join us again at the

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Speaker 1: end of the week when we speak with Michael Coparasso,

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Speaker 1: the CEO of the New York road Runners. It's coming

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Speaker 1: up this weekend. And he made you quite an offer.

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Speaker 1: I'm not gonna say anything he made you. If anybody's

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Speaker 1: interested in Michael Barr and what will he do, you

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Speaker 1: have to listen. Yeah, yeah, it's a great offer that

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Speaker 1: he made me and I gotta I really have to

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Speaker 1: think about. The question is will you accept exactly? And

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Speaker 1: we miss you having By the way, you're listening The

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Speaker 1: Bloomberg Business of Sports on Bloomberg Radio around the world

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Speaker 1: and online wherever you get your podcasts.