WEBVTT - EYL #38 Corner Class feat. Jay Morrison 0:00:00.080 --> 0:00:02.560 All right, guys, welcome back, e y L. 0:00:02.720 --> 0:00:07.160 Atlanta edition very very special, very special for us for 0:00:07.160 --> 0:00:08.760 a couple of different reasons. We're gonna get into it. 0:00:08.840 --> 0:00:10.639 Before we start, we got some exciting news. 0:00:11.000 --> 0:00:11.160 You know. 0:00:11.200 --> 0:00:13.560 We've been traveling around the country. We do our network 0:00:13.560 --> 0:00:15.920 meeting greets, just going to our biggest markets. 0:00:15.920 --> 0:00:16.480 And we went. 0:00:16.520 --> 0:00:19.080 We started in La and we went That was crazy. 0:00:19.200 --> 0:00:21.000 La was the first one. Then we went to Brooklyn. 0:00:21.000 --> 0:00:23.279 Brooklyn was crazy. There were so many people it was 0:00:23.320 --> 0:00:24.760 actually dispilled down into the streets. 0:00:24.800 --> 0:00:25.720 It's still talking about it. 0:00:25.960 --> 0:00:28.600 Yeah, shout out to VK for shure us a fact. 0:00:28.840 --> 0:00:30.880 And then we went to Atlanta. We was in Atlanta, 0:00:30.960 --> 0:00:32.559 we had four hundred and fifty people come out. And 0:00:32.600 --> 0:00:35.960 then Houston was the biggest one so far. So Chicago. 0:00:36.040 --> 0:00:37.440 By the time you hear this, it's going to be 0:00:37.520 --> 0:00:41.680 two days. But yeah, two days September twenty six, we'll 0:00:41.680 --> 0:00:44.720 coming to Chicago. So it's free network meet and greet. 0:00:45.000 --> 0:00:47.040 The purpose of the network meeting greet is not a seminar, 0:00:47.080 --> 0:00:49.600 it's not a workshop. It is for you to network 0:00:49.600 --> 0:00:51.479 with each other. Most importantly, you gonna meet us. We're 0:00:51.479 --> 0:00:53.920 gonna bring some of our guests, but you never know 0:00:53.960 --> 0:00:56.040 who might be your business partner, who might be you know, 0:00:56.120 --> 0:00:58.360 somebody that you can do real estate with. And these 0:00:58.360 --> 0:00:59.640 are the things that we need to do more of. 0:00:59.760 --> 0:01:03.120 Is is networking and really building. So we mix it 0:01:03.160 --> 0:01:05.560 with with with a whole different type of vibe because 0:01:05.640 --> 0:01:08.600 you know, we're not traditional business podcast, so it's like 0:01:08.640 --> 0:01:11.120 a party but productive tendency to. 0:01:11.440 --> 0:01:13.000 People show up with shirts and times and they look 0:01:13.000 --> 0:01:14.080 at us like T shirt. 0:01:14.200 --> 0:01:16.640 Yeah we're coming, We're coming a T shirt. You know, 0:01:16.680 --> 0:01:17.880 by the end of night, you're gonna have a couple 0:01:17.880 --> 0:01:19.360 of drinks and you're gonna have some good food and 0:01:19.400 --> 0:01:21.120 it's gonna be who vib So, yeah, Chicago. This is 0:01:21.160 --> 0:01:23.320 my first time going to Chicago, so I'm looking forward 0:01:23.360 --> 0:01:25.440 to it. So make sure y'all check us out, man 0:01:25.520 --> 0:01:27.840 for sure, for sure. And then we have our workshop 0:01:27.920 --> 0:01:30.920 that we are launching as well. So as you know, Eyo, 0:01:31.000 --> 0:01:33.440 every single week we bring a different professional win and 0:01:33.480 --> 0:01:35.640 they give us free gyms and free game and we 0:01:35.720 --> 0:01:38.040 really appreciate that. So we wanted to build an extended 0:01:38.040 --> 0:01:40.440 platform off of that, so we launching our Workshop series 0:01:40.840 --> 0:01:42.600 and that's going to be live in New York City. 0:01:42.680 --> 0:01:45.119 Once a month, and we also want to live streaming 0:01:45.120 --> 0:01:47.200 as well for anybody anywhere in the world. So the 0:01:47.200 --> 0:01:49.480 first one is going to be for first time real 0:01:49.600 --> 0:01:52.480 estate investors. We're gonna go with some hard money loan tactics, 0:01:52.520 --> 0:01:55.320 things of that nature with our guy MG, the mortgage guy. 0:01:56.320 --> 0:01:59.040 So yes, make sure that y'all register for that. That's 0:01:59.080 --> 0:02:00.760 only events table on website as well. 0:02:00.760 --> 0:02:01.520 We're looking forward to this. 0:02:01.880 --> 0:02:03.840 So people always asking when we're coming back to New York, 0:02:03.880 --> 0:02:05.200 New York, this is for you. 0:02:05.240 --> 0:02:07.560 And we never left to create Thank you when you're 0:02:07.600 --> 0:02:09.600 coming back to New York. We never left New York. 0:02:09.600 --> 0:02:11.040 We live in New York. But this is this is 0:02:11.040 --> 0:02:13.040 for New York for sure, but it's for not just 0:02:13.080 --> 0:02:14.079 New York. It's for the whole world. 0:02:14.120 --> 0:02:15.200 So make sure everybody. 0:02:15.680 --> 0:02:17.480 So all right, we got that out the way, So 0:02:17.960 --> 0:02:20.960 we have to welcome our esteemed guests. Mister J Morrison, 0:02:21.120 --> 0:02:23.640 thank you for for you. Yeah, so I gotta get 0:02:23.639 --> 0:02:26.040 a backstory on this, so you know, we have we 0:02:26.080 --> 0:02:28.120 try to bring people from all walks of life and 0:02:28.160 --> 0:02:32.000 all industries and you know, the number one person that 0:02:32.040 --> 0:02:34.800 everybody has been requesting for months. 0:02:34.440 --> 0:02:40.480 Now is yeah, but they get aggressive they're like, if 0:02:40.520 --> 0:02:48.120 you're really serious, get t like reach out to So 0:02:48.160 --> 0:02:49.960 it's like, all right, man, y'all can stop asking. 0:02:50.000 --> 0:02:50.560 We got them. 0:02:51.080 --> 0:02:55.520 So if you don't know legendary real estate investor, social 0:02:55.560 --> 0:02:58.320 activists as well, yeah, thank you for all of the 0:02:58.360 --> 0:03:01.560 work that you're doing that and for your advocacy. But yeah, 0:03:01.760 --> 0:03:06.320 just really dynamic guy. He's wrote books, he's he's done lectures, 0:03:06.440 --> 0:03:10.440 he's real estate developer. He's actually the CEO of the 0:03:10.480 --> 0:03:13.240 Tulsa Real Estate Fund, which is the first black real 0:03:13.360 --> 0:03:15.519 estate crowdfunding equity crowdfunding fund? 0:03:15.560 --> 0:03:16.680 Is that correct in history? 0:03:16.840 --> 0:03:18.920 In history? So yeah, we're gonna were gonna go over 0:03:18.960 --> 0:03:19.280 all of that. 0:03:19.320 --> 0:03:22.120 But you know, he has a very extensive, very impressive resume, 0:03:22.639 --> 0:03:27.119 and anybody in the financial literacy circle, especially in our community, 0:03:27.160 --> 0:03:31.360 you know that he's been a leader four years before 0:03:32.080 --> 0:03:34.280 a lot of us was involved in social media. I'm 0:03:34.280 --> 0:03:36.080 a financial advis I just got in social media a 0:03:36.080 --> 0:03:38.400 couple of years ago, but I saw you before I 0:03:38.440 --> 0:03:41.240 got involved. So he's definitely been a trailblazer, somebody that 0:03:41.240 --> 0:03:44.040 we we've all acknowledged as a leader and then trailblazer. 0:03:44.160 --> 0:03:46.640 So first and foremost, thank you, Thank you for rocking 0:03:46.720 --> 0:03:47.840 with us, Thank you for joining. 0:03:47.600 --> 0:03:49.560 Us pleasures, thank you for having me appreciate it. 0:03:49.760 --> 0:03:51.360 Yeah, for sure, so were gonna jump right into it. 0:03:51.400 --> 0:03:53.520 So when I first heard about you, it was years ago, 0:03:53.600 --> 0:03:56.800 and you was a realtor, right, and I guess like 0:03:56.800 --> 0:04:00.680 a celebrity reltor because I saw you on TV. So 0:04:00.760 --> 0:04:02.720 we all know your story about you. Know, you was 0:04:02.720 --> 0:04:05.080 in the streets and you got incarcerated. What made you 0:04:06.240 --> 0:04:10.360 get into being a realtor first and foremost? And from 0:04:10.360 --> 0:04:12.760 there how did you transition to actually being an investor? 0:04:13.680 --> 0:04:18.080 Well, actually I started as an investor first before a realtor, right. 0:04:18.160 --> 0:04:20.400 So when I left the streets in two thousand and five, 0:04:20.920 --> 0:04:22.920 I left South tenth in Springfield. I ave in Nork, 0:04:22.960 --> 0:04:28.000 New Jersey after a ten year dope boy career. When 0:04:28.000 --> 0:04:30.760 I left the streets, one of the first things I 0:04:30.800 --> 0:04:32.760 did is I want to acquire a single family home 0:04:32.839 --> 0:04:36.080 from a tax lane and foreclosure situation. My mom had 0:04:36.440 --> 0:04:38.560 helped her out of that situation, and we I had 0:04:38.600 --> 0:04:41.000 built my credit over the years because I learned about 0:04:41.040 --> 0:04:43.680 building credit and mortgages while I was on parole at 0:04:43.720 --> 0:04:46.400 twenty two years old in Plainfield, New Jersey. And so 0:04:46.400 --> 0:04:48.000 by the time I was twenty five years old, and 0:04:48.040 --> 0:04:51.159 I was ready to retire the dope game and do 0:04:51.240 --> 0:04:53.880 something different and productive with my life and stop and 0:04:53.920 --> 0:04:57.560 beat the trap. So I had already purchased a home 0:04:57.720 --> 0:04:59.440 under my name for my mom because my credit was 0:04:59.440 --> 0:05:01.800 better than hers. She was facing the foreclosure. And then 0:05:01.839 --> 0:05:04.080 I went and got my own duplex, my own two 0:05:04.120 --> 0:05:07.120 family with four acres in land one hundred percent financing. 0:05:07.160 --> 0:05:10.400 And at that time, and so, as I purchased that property, 0:05:10.480 --> 0:05:12.400 and I saw the commissions that the realtor made. The 0:05:12.440 --> 0:05:14.560 realtor made thirteen thousand. He showed me the property twice, 0:05:15.200 --> 0:05:17.400 I'm like, bro, that thirteen rescued in mind. I can 0:05:17.560 --> 0:05:19.159 do what he did. You know what I'm saying. 0:05:20.040 --> 0:05:22.599 I knew at that time I planned on buying more properties. 0:05:22.680 --> 0:05:24.520 So I'm like, I'm gonna be on this path as 0:05:24.520 --> 0:05:27.800 an investor in landlord, buying more properties than I need 0:05:27.839 --> 0:05:29.080 to be in a position to get my get that 0:05:29.160 --> 0:05:31.000 other check too. And so I went and got my 0:05:31.040 --> 0:05:34.400 real estate license at that time. And then as I'm 0:05:34.440 --> 0:05:36.360 going to buy more properties, I also got my mortgage 0:05:36.400 --> 0:05:38.880 license at that time. So I was a loan officer. 0:05:39.040 --> 0:05:42.039 I was a realtor, and I was an investor, landlord, 0:05:42.040 --> 0:05:44.720 and developer breaking into the game. That's where I started 0:05:44.720 --> 0:05:46.360 the brand mister real Estate back then in like two 0:05:46.360 --> 0:05:47.640 thousand and five, two thousand and six. 0:05:47.720 --> 0:05:50.599 And so you went from one medium to the next, right, 0:05:50.680 --> 0:05:53.200 and what what triggered you said to say, like this 0:05:53.279 --> 0:05:54.680 is the way I'm going to go, Like I'm going 0:05:54.960 --> 0:05:55.720 into real estate. 0:05:56.520 --> 0:05:58.880 I mean, for me, it was a couple of things. One, 0:06:00.160 --> 0:06:02.760 you know, when I was in the streets my you know, 0:06:02.760 --> 0:06:04.839 I started selling drugs at fifteen years old. My whole 0:06:04.839 --> 0:06:07.200 family sold drugs, you know. I mean, my grandfather's so dope, 0:06:07.240 --> 0:06:09.760 my uncle so adope, my mom's so dope. Like that 0:06:09.880 --> 0:06:14.400 was just our family trade. And that was a norm 0:06:14.400 --> 0:06:16.760 for me. And when I was hustling through my teens, 0:06:16.760 --> 0:06:18.320 and I got locked up at eighteen years old in 0:06:18.360 --> 0:06:21.919 New York on riverside driving Harlem, facing three years of 0:06:21.960 --> 0:06:23.680 life in prison for a quarter key, little coke and 0:06:23.680 --> 0:06:26.800 a loaded handgun. Did a one to three in New York, 0:06:26.800 --> 0:06:29.080 went upstate cutting down trees for thirteen cents a day, 0:06:29.880 --> 0:06:33.080 came home on work release in Harlem, a Lincoln work 0:06:33.080 --> 0:06:35.520 release by Central Park. Went right back to the game 0:06:35.600 --> 0:06:37.159 like a month later, like I like, I'll get myself 0:06:37.200 --> 0:06:39.279 two months off some coming home, give myself two months 0:06:39.279 --> 0:06:43.080 of freedom, and then I'm all right. Listen, just listen. 0:06:43.160 --> 0:06:45.960 I came home November third and nineteen ninety nine. I 0:06:46.160 --> 0:06:50.080 got backtrapping January nineteenth of two thousand. I remember the date, wow, 0:06:50.360 --> 0:06:52.480 and got right back at it and tore it up. 0:06:52.800 --> 0:06:54.839 But then I caught another charge less than a year later, 0:06:54.839 --> 0:06:57.120 a drug trafficking charge in Maryland in a secret indictment 0:06:57.160 --> 0:07:00.520 in New Jersey. Ended up beating part of that because 0:07:00.520 --> 0:07:03.120 the cops illegally searched my vehicle. Still did prison time 0:07:03.160 --> 0:07:06.640 about eighteen months between Maryland and New Jersey. Came home 0:07:06.680 --> 0:07:09.080 from that on intense supervision parole where I had to 0:07:09.080 --> 0:07:12.520 have this men's group meeting where I learned about mortgages. Okay, still, 0:07:12.720 --> 0:07:14.560 after I learned about that, I went back to trapping 0:07:14.640 --> 0:07:17.200 for a few more years. Old, had to stop hard, 0:07:19.120 --> 0:07:22.480 get rich, you don't trying, and so through all that, 0:07:22.600 --> 0:07:25.360 my family would be like, hey, Jay, you know my 0:07:25.480 --> 0:07:27.120 you know, my my daughter was born while I was 0:07:27.120 --> 0:07:28.960 in prison. My daughter's twenty years old. Now she goes 0:07:29.000 --> 0:07:30.880 one of the top twenty colleges in the country. She's 0:07:31.160 --> 0:07:34.120 the first black woman president of her sorority. Like she's phenomenal. 0:07:34.240 --> 0:07:35.800 But she was born while I was in prison, and 0:07:35.800 --> 0:07:38.080 my first time seeing her was on a visiting room floor. Wow, 0:07:38.160 --> 0:07:40.920 my daughter slept with me in trap houses like bagging up, 0:07:41.000 --> 0:07:42.880 you know. And now she's on to where she's at. 0:07:42.920 --> 0:07:45.280 But her mother used to say, you know, why can't 0:07:45.320 --> 0:07:48.000 you stop selling drugs? And it would literally my family 0:07:48.040 --> 0:07:49.520 would cry to try to get me to stop. And 0:07:49.520 --> 0:07:51.200 I said, well, when y'all showed me something where I 0:07:51.200 --> 0:07:53.680 can make the money i'm making now right, live the. 0:07:53.680 --> 0:07:55.600 Lifestyle that I want to live and feed my family. 0:07:55.600 --> 0:07:58.080 If y'all showed me that hustle, I'm in until then, 0:07:58.080 --> 0:08:04.520 shut the fuck up, right, And so don't tell me 0:08:04.560 --> 0:08:06.480 to stop doing something. You're not giving me another way 0:08:06.520 --> 0:08:10.440 or another route. I'm not getting a job like that's out, 0:08:10.560 --> 0:08:12.640 like it's not even happening, so you know what I mean. 0:08:12.720 --> 0:08:15.680 So anyway, real estate, as I saw the checks that 0:08:16.000 --> 0:08:18.040 were being made. So when I closed that first two family, 0:08:18.400 --> 0:08:20.040 I saw the owner of that he owned it for 0:08:20.120 --> 0:08:22.120 maybe like seven or eight or nine years, but he 0:08:22.160 --> 0:08:24.760 made a hundred racks. I'm like, wait, he just owned 0:08:24.760 --> 0:08:28.120 this shit for a few years, got some rental income 0:08:28.120 --> 0:08:30.240 and cashed out a hunting on me, Like I bought 0:08:30.240 --> 0:08:32.880 it from him the realtor mad thirteen, He made a hundred, 0:08:32.920 --> 0:08:35.040 But I'm the one that went here and financed it. 0:08:35.080 --> 0:08:36.679 And I was like, you know what, this is all right? 0:08:36.720 --> 0:08:39.200 And then when I bought my mom out of that foreclosure, 0:08:39.640 --> 0:08:42.440 I helped my mom buy this house FHA financing in 0:08:42.559 --> 0:08:44.280 ninety nine. When I came home, I gave my mom 0:08:44.320 --> 0:08:46.280 three grand. She bought a house and someone going to 0:08:46.360 --> 0:08:49.199 Jersey for one hundred thousand dollars. Three years later the 0:08:49.240 --> 0:08:51.520 house would have been value one hundred thousand dollars. So 0:08:51.559 --> 0:08:53.839 when I cut cleared out her foreclosure she was in. 0:08:54.200 --> 0:08:56.360 We end up selling it and cashing out. Like ninety nine, 0:08:56.400 --> 0:08:58.600 my mom gave me thirty three thousand just for helping 0:08:58.600 --> 0:09:01.560 her with a ten grand. Actually yeah, And so I 0:09:01.559 --> 0:09:03.240 took the thirty three thousand and went about, you know, 0:09:03.280 --> 0:09:05.920 a bird with it and go back in the streets. 0:09:05.920 --> 0:09:09.840 But my point is I saw that real estate was lucrative, right. 0:09:09.880 --> 0:09:11.599 So to answer your question, and this long round of 0:09:11.840 --> 0:09:15.360 way that was what got me into it. Was like Okay, 0:09:15.400 --> 0:09:19.560 this real estate thing had some viability here to be 0:09:19.760 --> 0:09:22.400 my new hustle. And as I was approaching twenty five 0:09:22.480 --> 0:09:24.720 years old and I'm trapping the North, and I had 0:09:24.760 --> 0:09:26.719 another close call with the Feds and some other shit, 0:09:26.760 --> 0:09:29.520 and also I'm like, yo, this is like when I'm thirty. 0:09:29.800 --> 0:09:32.199 I couldn't see myself being free or alive at thirty. 0:09:32.480 --> 0:09:34.320 Like I literally t how to picture myself approaching twenty 0:09:34.320 --> 0:09:35.640 five years old where I was gonna be when I 0:09:35.679 --> 0:09:37.480 was thirty on, all I could imagine was dead or 0:09:37.480 --> 0:09:39.760 in jail. I couldn't even see myself balling or knew, 0:09:39.760 --> 0:09:40.920 you know what I mean. I didn't even see a 0:09:41.000 --> 0:09:42.920 victory for myself. So I was like, if I can't 0:09:42.920 --> 0:09:46.440 picture myself winning, I can't continue this this hustle. And 0:09:46.480 --> 0:09:48.280 so I literally broke my trap flo and I quit 0:09:48.320 --> 0:09:50.160 like that that day, I thought about the shit. Shit 0:09:50.200 --> 0:09:52.560 didn't make sense no more. And I literally had cold turkey, 0:09:52.720 --> 0:09:54.120 I had work left and everything gave it to my 0:09:54.160 --> 0:09:54.920 man like, yo, I'm out. 0:09:55.640 --> 0:09:56.920 I mean you have the date in your head, so 0:09:56.960 --> 0:09:58.520 it's like that that meant something. 0:09:58.240 --> 0:09:59.719 Like yeah, like I'm out. And so I was like, 0:09:59.760 --> 0:10:01.720 you know, because I challenged myself. I said, you know, 0:10:01.720 --> 0:10:03.720 a drug dealer can only sell drugs a true hustle, 0:10:03.760 --> 0:10:04.440 hustle of anything. 0:10:04.880 --> 0:10:06.400 And I'm like, yo, am I a drug dealer? Or 0:10:06.400 --> 0:10:07.319 am I really a hustler? 0:10:07.720 --> 0:10:09.000 And I was like, so, what would happen if I 0:10:09.040 --> 0:10:11.640 took all I bro, I grind, I get busy, like 0:10:11.679 --> 0:10:14.040 my energy, your level is always high. So I'm like, 0:10:14.040 --> 0:10:16.160 what would happen if I took the same energy twenty 0:10:16.160 --> 0:10:18.760 four hour ships from the block, the same energy taking trips, 0:10:19.320 --> 0:10:21.640 you know, all that trips in Nebraska, Maryland I'm talking 0:10:21.640 --> 0:10:24.400 about'm bro, I'm tearing the highways, up streets, up planes, 0:10:24.480 --> 0:10:27.200 up trains, all that. I said, what if I took 0:10:27.200 --> 0:10:29.880 the same innovation, same energy. I'm breaking down work and 0:10:29.920 --> 0:10:32.360 I'm making pressing machines at welding shops, all type of shit. 0:10:32.400 --> 0:10:33.160 Bro, Like I'm nuts. 0:10:33.559 --> 0:10:34.240 So I was like, if I. 0:10:34.160 --> 0:10:36.920 Take this same innovation and energy, the same charisma and swag, 0:10:37.440 --> 0:10:39.200 and I put it into the real estate industry, what 0:10:39.240 --> 0:10:42.600 would happen full time with my full effort, the full 0:10:42.600 --> 0:10:44.959 court press. And so I said, well, if I'm truly 0:10:44.960 --> 0:10:47.199 a hustle, let me go see. And that's when I 0:10:47.400 --> 0:10:49.400 you know, cold Turkey dropped the drug game, got into 0:10:49.440 --> 0:10:52.040 the real estate game. Started as that landlord, got my 0:10:52.080 --> 0:10:54.319 real estate license, my mortgage license, end up making my 0:10:54.360 --> 0:10:55.760 first million and three years in real estate. 0:10:55.800 --> 0:10:56.800 But so how did you scale? 0:10:56.800 --> 0:10:59.160 Okay, so that everybody's in real estate, right and there's 0:10:59.200 --> 0:11:02.400 a lot of real estate agents and realtors mortgage brokers. 0:11:02.400 --> 0:11:04.280 So all right, you're coming off the streets with no 0:11:04.280 --> 0:11:06.520 formal education none. You got it from high school? 0:11:07.440 --> 0:11:07.679 I did. 0:11:07.720 --> 0:11:09.600 I dropped out of high school eleventh grade and then 0:11:09.600 --> 0:11:12.000 I went back to the TOPS program for alternative kids, 0:11:12.160 --> 0:11:14.760 and I graduated from a vocational school. 0:11:14.840 --> 0:11:17.360 Yeah, okay, all right, so you have that, but you know, 0:11:17.440 --> 0:11:20.440 really no other formal education. So how do you go 0:11:20.720 --> 0:11:24.760 from being an ex drug dealer to being a celebrity realtor? Like, 0:11:24.920 --> 0:11:26.480 you know, I'm assuming you was like in the top 0:11:26.760 --> 0:11:29.360 ten percent, five percent whatever relator is to you know, whatever, 0:11:29.400 --> 0:11:30.800 How do you how does that happen? 0:11:30.880 --> 0:11:33.920 Like? I actually brought my office's highest listing in Fort 0:11:33.960 --> 0:11:35.839 Lee office, ten million dollars listing from Alpine. It was 0:11:35.840 --> 0:11:37.560 the highest office listing in my office. I was the 0:11:37.559 --> 0:11:39.959 first African man in America hired by prominent properties so 0:11:40.080 --> 0:11:42.559 that he's international realty in all prominent properties. 0:11:42.559 --> 0:11:43.839 But so how did that happen for you? 0:11:43.960 --> 0:11:46.640 For your relators that are still realtors themselves, Like how 0:11:47.040 --> 0:11:49.040 trying to like break through the cause it's a lot 0:11:49.080 --> 0:11:49.360 of them. 0:11:49.360 --> 0:11:52.280 So like it's the same in tangible skills brought on 0:11:52.320 --> 0:11:54.920 matter for it's realtor selling shirts, selling hot throw, selling 0:11:55.000 --> 0:11:57.400 drug it's the same thing is that I went and 0:11:57.440 --> 0:12:00.920 found to connect like I'm intentional. When I was a 0:12:00.960 --> 0:12:03.959 real estate agent and I started off with Keller Williams 0:12:04.000 --> 0:12:06.079 and being a regular residential agent, and you know, I 0:12:06.120 --> 0:12:08.600 went through that phase for a few years and then 0:12:09.640 --> 0:12:12.160 you know, I started actually managing two mortgage companies. As 0:12:12.160 --> 0:12:13.640 I worked my way up from a loan officer, I 0:12:13.720 --> 0:12:17.520 just golfed the business. But as I got kind of 0:12:17.760 --> 0:12:20.559 tired aboard and there's another long story within that which 0:12:20.559 --> 0:12:22.040 I'll save us. But when I got to the point 0:12:22.040 --> 0:12:23.839 where I was like, you know what, this ain't really sexy, 0:12:23.840 --> 0:12:25.320 This ain't really my swag used to be a real 0:12:25.400 --> 0:12:27.840 estate agent, Like that's just not like this. It ain't 0:12:27.880 --> 0:12:28.520 really cool to me. 0:12:29.080 --> 0:12:32.480 So I was like myster reality, like you know what 0:12:32.480 --> 0:12:32.920 I'm saying. 0:12:33.200 --> 0:12:34.920 So I'm like, you know what, though, I see these 0:12:34.920 --> 0:12:37.320 guys on TV doing the high end houses, the million 0:12:37.320 --> 0:12:38.440 dollar listers and all of that, I'm like. 0:12:38.440 --> 0:12:40.320 You know what I could dig that, I could get flying, 0:12:40.400 --> 0:12:43.240 you know, I mean the million dollar lister and MultiMate 0:12:43.280 --> 0:12:43.760 die houses. 0:12:43.840 --> 0:12:46.440 So what I did was I googled richest town to 0:12:46.480 --> 0:12:49.040 New Jersey. Simple, I said, I want to sell high 0:12:49.080 --> 0:12:50.840 in houses. I want to be a luxury real estate agent. 0:12:51.000 --> 0:12:53.480 So where the fuck the luxury real estate properties at? 0:12:53.720 --> 0:12:55.880 So I googled richest town to New Jersey. Alpine, New 0:12:55.920 --> 0:12:57.920 Jersey came up. I went and took nine interviews in 0:12:57.960 --> 0:13:00.400 two days in Alpine. And then as I'm up in 0:13:00.400 --> 0:13:03.120 Alpine seeing all these multi million dollar houses, I see 0:13:03.160 --> 0:13:05.560 all these blue signs in front of these the biggest houses, 0:13:05.600 --> 0:13:07.160 and I couldn't even pronounce souther Bees. I know what 0:13:07.200 --> 0:13:08.560 the fuck that ship was. It was like I did 0:13:08.640 --> 0:13:10.800 know how to pronounce it. But I'm like, all right, 0:13:10.880 --> 0:13:13.160 this they winning? Like this other Beast is this blue 0:13:13.200 --> 0:13:14.800 sign with this s O T H E B Y 0:13:14.880 --> 0:13:18.040 whatever have you say? That they winning? And so I 0:13:18.200 --> 0:13:20.880 rode past the Southern Beast branch office in Alpine, and 0:13:20.920 --> 0:13:24.680 then I walked into the office, and after meeting with 0:13:24.679 --> 0:13:26.360 a White kerd and Carwell banker and a few other 0:13:26.360 --> 0:13:29.800 agents branches up there, and the manager of the office, 0:13:29.800 --> 0:13:31.040 she just fell in love with me and he was married. 0:13:31.080 --> 0:13:32.200 She just fell in love with me. Was like, oh 0:13:32.200 --> 0:13:34.679 my god, you're so handsome, You're so that there. I 0:13:34.720 --> 0:13:36.720 told her my story, I told her everything, the felonies, 0:13:36.760 --> 0:13:38.840 where I come from, the whole thing, and she was 0:13:38.880 --> 0:13:40.319 just like, that's so awesome. 0:13:42.000 --> 0:13:43.679 Around. 0:13:43.480 --> 0:13:45.480 I love you. 0:13:46.600 --> 0:13:48.880 So she she talked to the CEO of the company 0:13:49.000 --> 0:13:50.800 and we had a meeting with them, and I went 0:13:50.840 --> 0:13:54.400 to the you know, other branch and bro they hired me. 0:13:55.000 --> 0:13:57.520 So where is there a specific listing that changed the 0:13:57.520 --> 0:14:00.440 game for you from that being at that physician. 0:14:02.080 --> 0:14:03.880 Yeah, I mean, I don't think it was so much 0:14:03.880 --> 0:14:06.120 of a specific listing. What changed the game for me 0:14:06.440 --> 0:14:08.439 was Southernby's had great branding. 0:14:08.640 --> 0:14:11.080 Can you explain what somether BEA's is because I'm gonna 0:14:11.080 --> 0:14:12.319 ask you a question about them, but a lot of 0:14:12.360 --> 0:14:13.800 people might not know who that actually is. 0:14:13.880 --> 0:14:18.040 Yeah. So Southeby's International Realty, Well, Southbea't as a company. 0:14:18.080 --> 0:14:23.320 They function in luxury assets period, so they're mainly an 0:14:23.400 --> 0:14:26.960 art in the art world, the art, diamonds, and high 0:14:27.000 --> 0:14:29.600 end real estate. So Southern Beasts throughout the world is 0:14:29.640 --> 0:14:32.280 known really for their art auctions, for their the diamonds 0:14:32.280 --> 0:14:35.000 and jewelry, and for their high end luxury real estate, 0:14:35.600 --> 0:14:39.800 and so that was attractive to me. And so anyway, 0:14:39.880 --> 0:14:45.440 being at Southerby's, I learned so much about a different 0:14:45.520 --> 0:14:48.600 level of business infrastructure and a different level of branding 0:14:48.640 --> 0:14:50.560 and marketing, right, and that's what really changed the game 0:14:50.560 --> 0:14:52.440 for me. Well, my brand's so like dope, now, you 0:14:52.480 --> 0:14:54.160 know what I mean. It's like I really saw how 0:14:54.160 --> 0:14:57.440 they package things and and really you know, higher level 0:14:57.480 --> 0:15:00.200 and and the owner's sun and I don't. 0:15:00.640 --> 0:15:02.840 Big Actually, I don't really have a grudge with other bees. 0:15:02.880 --> 0:15:04.400 They asked me to resign, and I get to that 0:15:04.440 --> 0:15:07.320 story later, but it actually propelled my whole career. So 0:15:07.320 --> 0:15:10.680 I actually appreciate the blessing and asked me to resign 0:15:10.720 --> 0:15:13.760 because of my vocalness about being a spokesperson in the 0:15:13.760 --> 0:15:18.360 black community and it didn't match their brand. But nevertheless, 0:15:18.520 --> 0:15:22.120 the owner's son, Michael Oppler, he challenged me as I 0:15:22.160 --> 0:15:23.840 was new in the business and said, okay, listen, you 0:15:23.840 --> 0:15:25.720 were mister real estate in Central Jersey. You know, it 0:15:25.760 --> 0:15:27.640 was cool. You were the guy in urban America, but 0:15:28.440 --> 0:15:31.400 up here don't fly. And he was like, you know, 0:15:31.400 --> 0:15:34.080 why would someone trust you with their multi million dollar house. 0:15:34.120 --> 0:15:36.200 What's different from you than all these other agents who 0:15:36.240 --> 0:15:38.240 live here, who come from here, who don't look like 0:15:38.320 --> 0:15:39.640 you. You know, what's your why? 0:15:39.680 --> 0:15:40.880 Why do you want to be here and why do 0:15:40.880 --> 0:15:41.680 you want to do real estate? 0:15:41.920 --> 0:15:43.440 And he sent me a video from some guy on 0:15:43.480 --> 0:15:46.360 YouTube and some small crowd and the videos like find 0:15:46.360 --> 0:15:48.960 your wire or whatever, and I watched it and it 0:15:49.000 --> 0:15:50.720 really touched me and they made me think about So 0:15:50.840 --> 0:15:53.520 they challenged me to bring them a business plan of 0:15:53.920 --> 0:15:55.720 my why and what I was going to do different 0:15:55.720 --> 0:15:57.960 as souther Bees if they were to, you know, get 0:15:58.000 --> 0:16:01.160 behind me. And so I said, my why why I'm 0:16:01.200 --> 0:16:03.080 excited about real estate is because the way real estate 0:16:03.160 --> 0:16:05.760 changed my life. And I want to bridge the gap 0:16:05.760 --> 0:16:08.560 between real estate and pop culture meaning our culture right, 0:16:08.600 --> 0:16:09.840 pop culture right? 0:16:10.000 --> 0:16:12.120 And so I made this business plan deck. I still 0:16:12.120 --> 0:16:12.920 have it in my email. 0:16:13.160 --> 0:16:15.320 It had Jay Z and Beyonce on the front and 0:16:15.320 --> 0:16:16.920 it was like bridging the gap between real estate and 0:16:16.960 --> 0:16:19.520 pop culture. And I gave him my business plan of 0:16:19.560 --> 0:16:22.000 how I was going to impact pop culture and put 0:16:22.040 --> 0:16:24.480 everybody on the real estate. It had everything from teaching 0:16:24.480 --> 0:16:27.680