1 00:00:04,400 --> 00:00:07,760 Speaker 1: Welcome to text Stuff, a production from I Heart Radio. 2 00:00:12,039 --> 00:00:14,600 Speaker 1: Hey there, and welcome to tech Stuff. I'm your host, 3 00:00:14,720 --> 00:00:17,680 Speaker 1: Jonathan Strickland. I'm an executive producer with I Heart Radio 4 00:00:17,720 --> 00:00:20,000 Speaker 1: and a love of all things tech, and it is 5 00:00:20,079 --> 00:00:23,880 Speaker 1: time for a tech Stuff classic episode. This episode originally 6 00:00:23,880 --> 00:00:28,400 Speaker 1: published on September twenty three, two thirteen. It is titled 7 00:00:28,800 --> 00:00:32,720 Speaker 1: videos in the Stream. That is what we are. So 8 00:00:32,800 --> 00:00:35,320 Speaker 1: let's take a listen. There are a lot of different 9 00:00:35,560 --> 00:00:39,640 Speaker 1: technologies out there that are all about streaming content over 10 00:00:39,680 --> 00:00:43,160 Speaker 1: the Internet, your television or computer. Even YouTube. You could argue, 11 00:00:43,240 --> 00:00:46,520 Speaker 1: is is it content provider? Oh sure, sure I can. 12 00:00:46,560 --> 00:00:49,239 Speaker 1: I view YouTube all the time when I'm at home. 13 00:00:49,280 --> 00:00:51,159 Speaker 1: There's this great series I love to watch at home 14 00:00:51,200 --> 00:00:54,880 Speaker 1: on my big television. It's called Forward Thinking. It is amazing. 15 00:00:54,920 --> 00:00:58,640 Speaker 1: The host is uber uber Hut and so I watched 16 00:00:58,640 --> 00:01:01,720 Speaker 1: that all the time at home on my big television 17 00:01:01,920 --> 00:01:04,559 Speaker 1: and it's great. I mean, you know, it is filmed 18 00:01:04,560 --> 00:01:06,640 Speaker 1: with a red one so so the I mean, yeah, 19 00:01:06,680 --> 00:01:10,600 Speaker 1: actually we upgraded to a four km J to four K. 20 00:01:10,880 --> 00:01:12,840 Speaker 1: I mean they went from to K to four K. 21 00:01:13,560 --> 00:01:16,520 Speaker 1: So they're, like we said, a lot of different choices 22 00:01:16,560 --> 00:01:19,200 Speaker 1: out there, but let's focus on probably the I would 23 00:01:19,280 --> 00:01:22,040 Speaker 1: argue this is probably the most well known name. And 24 00:01:22,200 --> 00:01:24,600 Speaker 1: in the interest of full disclosure, we're gonna be talking 25 00:01:24,600 --> 00:01:27,319 Speaker 1: about Netflix, and Netflix has been one of our sponsors 26 00:01:27,319 --> 00:01:29,000 Speaker 1: in the past. They are one of our sponsors for 27 00:01:29,080 --> 00:01:31,399 Speaker 1: tech stuff. But that we're just going to talk about 28 00:01:31,440 --> 00:01:34,920 Speaker 1: the way that it works and how it kind of started. 29 00:01:34,959 --> 00:01:37,840 Speaker 1: So if you look all the way back to ninete 30 00:01:39,000 --> 00:01:43,479 Speaker 1: that's when the company Netflix formed, and at that time 31 00:01:43,640 --> 00:01:46,160 Speaker 1: it was just kind of an idea. It hadn't even 32 00:01:46,720 --> 00:01:49,160 Speaker 1: there wasn't a business there yet. That was really kind 33 00:01:49,160 --> 00:01:52,120 Speaker 1: of the paperwork, so it wasted on paper. It wouldn't 34 00:01:52,120 --> 00:01:58,160 Speaker 1: be until that they actually launched a subscription DVD mail 35 00:01:58,480 --> 00:02:02,800 Speaker 1: to home plan plan. Yeah, they were offering up rentals 36 00:02:02,840 --> 00:02:06,520 Speaker 1: and sales, and but it was when the famous subscription 37 00:02:06,640 --> 00:02:09,520 Speaker 1: service came in. That idea where you would make up 38 00:02:09,520 --> 00:02:12,680 Speaker 1: a list of DVDs that you were really excited about seeing, 39 00:02:12,760 --> 00:02:14,160 Speaker 1: and then they would send you one and it would 40 00:02:14,160 --> 00:02:16,080 Speaker 1: sell on your coffee table for four months, and then 41 00:02:16,120 --> 00:02:18,000 Speaker 1: you'd think, I never really got around to watching that, 42 00:02:18,040 --> 00:02:19,359 Speaker 1: but I want to see the next thing on my list, 43 00:02:19,360 --> 00:02:21,240 Speaker 1: and you send it back without ever watching. It was 44 00:02:21,280 --> 00:02:25,160 Speaker 1: that just me Okay, good, I'm glad it wasn't just me. Um, 45 00:02:25,240 --> 00:02:27,639 Speaker 1: I swear I'm going to see The Prestige one day. 46 00:02:27,840 --> 00:02:30,560 Speaker 1: Oh you should. I know. It's a terrific film. It's 47 00:02:30,560 --> 00:02:33,520 Speaker 1: said on my coffee table for four months, and that's 48 00:02:33,360 --> 00:02:35,280 Speaker 1: a that's a that's a shame. I know, I know. 49 00:02:35,480 --> 00:02:40,320 Speaker 1: But anyway, they were strictly physical media at first. In fact, 50 00:02:40,400 --> 00:02:42,920 Speaker 1: for most of their their existence if you look at 51 00:02:42,960 --> 00:02:45,760 Speaker 1: the full timeline, Yeah, they didn't even debut their watch 52 00:02:45,840 --> 00:02:49,040 Speaker 1: instantly feature until two thousand seven, and they did not 53 00:02:49,320 --> 00:02:53,480 Speaker 1: provide unlimited streaming content until early two thousand eight. Yeah, 54 00:02:53,480 --> 00:02:55,919 Speaker 1: and two thousand seven it was incredibly limited, and even 55 00:02:55,960 --> 00:02:58,600 Speaker 1: two thousand eight when you look at this is one 56 00:02:58,639 --> 00:03:01,520 Speaker 1: of those criticisms that are that is often leveled by 57 00:03:01,600 --> 00:03:04,799 Speaker 1: by people at Netflix, which is, you know, I look 58 00:03:04,840 --> 00:03:07,200 Speaker 1: at what you have available on your DVD list, and 59 00:03:07,200 --> 00:03:09,320 Speaker 1: then I look at what you have available on your 60 00:03:09,440 --> 00:03:13,480 Speaker 1: instant library list, and y'all, there's stuff I want to 61 00:03:13,480 --> 00:03:16,360 Speaker 1: watch that just like I can't see on that instant side. 62 00:03:16,440 --> 00:03:20,560 Speaker 1: And this is because there are some really complex deals 63 00:03:20,560 --> 00:03:23,520 Speaker 1: going on in the back end between Netflix, which is 64 00:03:23,520 --> 00:03:28,800 Speaker 1: a service provider, and the content creators that make the 65 00:03:29,080 --> 00:03:32,320 Speaker 1: content to Netflix. So Netflix has to create and this 66 00:03:32,400 --> 00:03:35,560 Speaker 1: is the same with other services as well. They have 67 00:03:35,640 --> 00:03:39,200 Speaker 1: to enter into these agreements with various content creators to 68 00:03:39,280 --> 00:03:43,560 Speaker 1: be able to broadcast stuff over streaming, the same way 69 00:03:43,600 --> 00:03:48,240 Speaker 1: that a cable channel would license to content. Right now, 70 00:03:48,280 --> 00:03:50,800 Speaker 1: in the case with the cable company, very similar, anyway, 71 00:03:51,000 --> 00:03:52,800 Speaker 1: very similar. In the case with the cable companies, they're 72 00:03:52,800 --> 00:03:56,480 Speaker 1: looking at channels or bundles of channels. So but with 73 00:03:56,960 --> 00:03:59,440 Speaker 1: you know, with Netflix, it might be it might be 74 00:03:59,480 --> 00:04:02,280 Speaker 1: a little more pick and choose. So instead of saying 75 00:04:02,640 --> 00:04:07,760 Speaker 1: I want everything that MTV produces when it comes to 76 00:04:07,920 --> 00:04:11,440 Speaker 1: their original content, I want every single show, it may 77 00:04:11,480 --> 00:04:15,760 Speaker 1: be that I want these five shows that MTV produces, 78 00:04:15,760 --> 00:04:18,239 Speaker 1: but that's the only five and the and in this case, 79 00:04:18,360 --> 00:04:21,000 Speaker 1: those agreements can go through the instead of a cable company, 80 00:04:21,000 --> 00:04:23,880 Speaker 1: where it's kind of an all or nothing proposition. UH, 81 00:04:24,040 --> 00:04:26,720 Speaker 1: services like Netflix can enter into these agreements where they 82 00:04:26,760 --> 00:04:29,200 Speaker 1: get certain things but not other things. And in some 83 00:04:29,240 --> 00:04:33,360 Speaker 1: cases it's not necessarily uh to the benefit of Netflix. 84 00:04:33,400 --> 00:04:35,960 Speaker 1: It might be the case that the content creator says, 85 00:04:36,320 --> 00:04:38,159 Speaker 1: you know, this is my best stuff and I want 86 00:04:38,240 --> 00:04:42,120 Speaker 1: to make uh my money. Going through the traditional broadcast 87 00:04:42,240 --> 00:04:45,120 Speaker 1: or cable route and then make more money through DVD 88 00:04:45,240 --> 00:04:48,680 Speaker 1: sales whatever. Um, I don't want to provide this to 89 00:04:48,960 --> 00:04:52,440 Speaker 1: your subscribers. So it's a very complicated dance that Netflix 90 00:04:52,440 --> 00:04:55,239 Speaker 1: has to do every time. It's trying to get more content, 91 00:04:55,320 --> 00:04:58,599 Speaker 1: and obviously, from a consumer standpoint, you want there to 92 00:04:58,600 --> 00:05:01,600 Speaker 1: be as much content in which ever service you are 93 00:05:01,680 --> 00:05:06,880 Speaker 1: subscribing to. Also, to make matters even more complicated, there 94 00:05:06,920 --> 00:05:11,120 Speaker 1: are issues about what kind of content can be shown where. So, 95 00:05:11,160 --> 00:05:14,680 Speaker 1: in other words, if I'm a Netflix customer in Canada, 96 00:05:15,279 --> 00:05:17,839 Speaker 1: the options I have are different than the ones I 97 00:05:17,839 --> 00:05:20,640 Speaker 1: would have in the United States. If I were a 98 00:05:20,680 --> 00:05:23,159 Speaker 1: customer somewhere else in the world, I would have that 99 00:05:23,240 --> 00:05:25,520 Speaker 1: same sort of issue. Right, And that's again because all 100 00:05:25,520 --> 00:05:29,360 Speaker 1: of these licensing agreements are are very conditional. Yeah, some 101 00:05:29,480 --> 00:05:32,000 Speaker 1: of them are conditionally regionally. Some of them are conditional 102 00:05:32,320 --> 00:05:35,599 Speaker 1: based upon the type of equipment you're using to watch 103 00:05:35,760 --> 00:05:39,120 Speaker 1: something on. Right. I don't think Netflix has that issue 104 00:05:39,160 --> 00:05:41,120 Speaker 1: as much, but we will, but we will get into 105 00:05:41,200 --> 00:05:45,400 Speaker 1: that with some of our other discussions. UM As of thirteen, 106 00:05:45,440 --> 00:05:48,880 Speaker 1: there are about twenty nine point eight million Netflix subscribers 107 00:05:48,880 --> 00:05:54,320 Speaker 1: in the US and another seven point six million worldwide, um, 108 00:05:54,360 --> 00:05:56,720 Speaker 1: which is which is up from twenty million at the 109 00:05:56,720 --> 00:06:01,320 Speaker 1: start of so and so. And you know, to another 110 00:06:01,720 --> 00:06:03,880 Speaker 1: judge of another way to judge how popular they are 111 00:06:03,960 --> 00:06:08,200 Speaker 1: based upon, not just from a subscriber account, is how 112 00:06:08,279 --> 00:06:14,320 Speaker 1: much traffic Netflix generates on the interwebs. Right. Um, it 113 00:06:14,480 --> 00:06:19,359 Speaker 1: supposedly Netflix accounts for one third of streaming video on 114 00:06:19,400 --> 00:06:23,599 Speaker 1: any given day. Yeah. Um, that's that's twice what YouTube does. Yeah, 115 00:06:23,600 --> 00:06:27,080 Speaker 1: and keep in mind YouTube. Now, YouTube is generating content 116 00:06:27,240 --> 00:06:30,400 Speaker 1: at a crazy pace. We've talked about this. It's like 117 00:06:30,720 --> 00:06:34,679 Speaker 1: a hundred hours of content every minute, So every minute 118 00:06:34,720 --> 00:06:37,320 Speaker 1: that goes by, another hundred hours worth of content gets 119 00:06:37,360 --> 00:06:41,000 Speaker 1: added to YouTube. But if you're looking at actual traffic 120 00:06:41,000 --> 00:06:45,520 Speaker 1: of people watching stuff, Netflix outstrips at three to one. Now, 121 00:06:45,600 --> 00:06:47,800 Speaker 1: that might also be because a lot of the content 122 00:06:47,800 --> 00:06:49,760 Speaker 1: on Netflix is long form and a lot of the 123 00:06:49,760 --> 00:06:53,440 Speaker 1: content on YouTube is very short form, and Netflix provides 124 00:06:53,480 --> 00:06:56,760 Speaker 1: a lot more in HD. Yes, that's also true. So 125 00:06:57,160 --> 00:07:00,120 Speaker 1: in other words, those file sizes are are bigger for 126 00:07:00,240 --> 00:07:03,640 Speaker 1: multiple reasons, not only because they are longer, as in 127 00:07:04,000 --> 00:07:06,040 Speaker 1: they last longer, like it's a thirty minute show or 128 00:07:06,080 --> 00:07:08,920 Speaker 1: twenty minute but it's a larger file to begin like exactly. Um, 129 00:07:09,240 --> 00:07:12,360 Speaker 1: as of November twelve, this accounted for about a third 130 00:07:12,520 --> 00:07:17,040 Speaker 1: of all US downstream traffic. Uh. Yeah, this is uh. 131 00:07:17,840 --> 00:07:20,560 Speaker 1: It's also why a lot of Internet provider companies i 132 00:07:20,720 --> 00:07:23,680 Speaker 1: sp s are starting to talk about caps. Yeah, where 133 00:07:23,680 --> 00:07:27,480 Speaker 1: they were like especially initially when Netflix Instant was starting off. Now, 134 00:07:27,520 --> 00:07:31,040 Speaker 1: back then, there weren't as many customers who were taking 135 00:07:31,040 --> 00:07:33,559 Speaker 1: advantage of it. I would say that this is something 136 00:07:33,600 --> 00:07:36,960 Speaker 1: that's really starting to explode. Over the last like maybe 137 00:07:36,960 --> 00:07:39,440 Speaker 1: a year or two, we've really seen it like take off. 138 00:07:39,800 --> 00:07:42,800 Speaker 1: Before that, there were early adopters who were very enthusiastic 139 00:07:42,840 --> 00:07:44,120 Speaker 1: about it, and then there were a few other people 140 00:07:44,160 --> 00:07:46,480 Speaker 1: who were curious about it, and some people had it, 141 00:07:46,880 --> 00:07:49,200 Speaker 1: you know, added on as part of their DVD service 142 00:07:49,240 --> 00:07:52,160 Speaker 1: and so they played with it once or twice. UM. 143 00:07:52,200 --> 00:07:53,760 Speaker 1: Now that one of I think one of the things 144 00:07:53,840 --> 00:07:55,880 Speaker 1: Netflix did that they did really well was they got 145 00:07:55,920 --> 00:07:59,000 Speaker 1: their app on as many different platforms as possible. It's 146 00:07:59,000 --> 00:08:02,000 Speaker 1: one of the things I thought this company's very savvy. 147 00:08:02,040 --> 00:08:04,400 Speaker 1: They know what they're doing. They're on Xbox there on, 148 00:08:04,640 --> 00:08:08,080 Speaker 1: you know, PlayStation there on we They're on you know, computers, 149 00:08:08,160 --> 00:08:13,440 Speaker 1: stale out, telephone and tablet use. Yeah, so smartphone anyway, exactly. Yeah, 150 00:08:13,440 --> 00:08:16,240 Speaker 1: so they like to call up and listen to my 151 00:08:16,280 --> 00:08:19,960 Speaker 1: favorite movies. UM No, they really were very savvy. They 152 00:08:20,160 --> 00:08:23,120 Speaker 1: got in front of as many eyeballs as possible, and 153 00:08:23,160 --> 00:08:26,440 Speaker 1: that definitely helped a lot. Now, I haven't always been 154 00:08:26,520 --> 00:08:29,920 Speaker 1: incredibly savvy. Back in back inn you guys might remember, 155 00:08:29,960 --> 00:08:33,800 Speaker 1: there was the entire quick Ster debacle. Netflix was just 156 00:08:33,880 --> 00:08:37,040 Speaker 1: going to become streaming only in a new company called 157 00:08:37,120 --> 00:08:40,520 Speaker 1: Quickster would be all the DVDs and and that was 158 00:08:40,640 --> 00:08:44,560 Speaker 1: after another controversial thing where where they were um planning 159 00:08:44,600 --> 00:08:47,320 Speaker 1: on on splitting the DVD and streaming plans with like 160 00:08:47,360 --> 00:08:52,280 Speaker 1: a fifty over price hike to to get both of them, um, 161 00:08:52,440 --> 00:08:54,240 Speaker 1: which was still I mean because it had originally been 162 00:08:54,240 --> 00:08:55,720 Speaker 1: like ten bucks a month and I was going up 163 00:08:55,760 --> 00:08:57,600 Speaker 1: to like sixteen month bucks a month if you were 164 00:08:57,600 --> 00:09:00,200 Speaker 1: going to have both DVDs and streaming, and that when 165 00:09:00,200 --> 00:09:02,240 Speaker 1: they did push through, it almost makes me think that 166 00:09:02,240 --> 00:09:05,400 Speaker 1: they were joking about Quickster in order to make the 167 00:09:05,480 --> 00:09:09,360 Speaker 1: other things sound out. I remember seeing Facebook explode when 168 00:09:09,360 --> 00:09:12,360 Speaker 1: this happened, and Twitch exploded to I had friends who 169 00:09:12,360 --> 00:09:16,880 Speaker 1: were immediately and vociferously proclaiming that they would leave Netflix 170 00:09:16,920 --> 00:09:20,880 Speaker 1: never to return and burn the villages behind them, and 171 00:09:20,960 --> 00:09:23,920 Speaker 1: so the ground was salt, whereas I was seeing, like, guys, 172 00:09:23,920 --> 00:09:27,679 Speaker 1: I think you might be overreacting like that sounds like 173 00:09:27,720 --> 00:09:31,280 Speaker 1: six dollars, But I mean, but stock fell from over 174 00:09:31,600 --> 00:09:34,040 Speaker 1: three hundred bucks a share to two under a hundred 175 00:09:34,120 --> 00:09:38,679 Speaker 1: and Read Hastings, the CEO, the founder of Netflix, apologized 176 00:09:38,720 --> 00:09:42,320 Speaker 1: publicly for it. He you know, this is not something 177 00:09:42,360 --> 00:09:45,400 Speaker 1: that happens very frequently where you have a CEO offer 178 00:09:45,480 --> 00:09:48,920 Speaker 1: up an apology. I mean Tim Cook did for Apple. 179 00:09:49,200 --> 00:09:50,920 Speaker 1: That's like the only other one I can think of 180 00:09:50,920 --> 00:09:53,800 Speaker 1: off the top of my head. So you've had you know, 181 00:09:53,840 --> 00:09:56,240 Speaker 1: we've of course seen stories about ceo is admitting that 182 00:09:56,320 --> 00:09:59,559 Speaker 1: certain products in the company's past was were possibly a 183 00:09:59,600 --> 00:10:02,880 Speaker 1: mistake or badly handled. But this was an outright apology 184 00:10:02,920 --> 00:10:05,800 Speaker 1: to the public saying, you know, guys, um I was 185 00:10:05,840 --> 00:10:08,960 Speaker 1: thinking it was a great idea. I clearly you guys 186 00:10:09,040 --> 00:10:11,320 Speaker 1: feel differently. We are not going to do it, so 187 00:10:11,440 --> 00:10:14,160 Speaker 1: don't worry. Yeah, but that was that was a big 188 00:10:14,200 --> 00:10:16,960 Speaker 1: strike against Netflix at that point when they tried to 189 00:10:17,000 --> 00:10:20,600 Speaker 1: do the whole Netflix Quickster thing. Now, Netflix has made 190 00:10:20,640 --> 00:10:24,120 Speaker 1: some pretty big deals, not all of them are exclusive deals, 191 00:10:24,200 --> 00:10:26,280 Speaker 1: I should say, we're gonna be talking about some of 192 00:10:26,280 --> 00:10:29,320 Speaker 1: the deals that they've made with various content creators so 193 00:10:29,360 --> 00:10:32,240 Speaker 1: that they can be allowed to show certain types of 194 00:10:32,280 --> 00:10:36,280 Speaker 1: content on their channels or on their service. I should say, Uh, 195 00:10:36,480 --> 00:10:39,440 Speaker 1: one of them, which was announced the day that we 196 00:10:39,520 --> 00:10:42,400 Speaker 1: are or I think two days before we actually record 197 00:10:42,440 --> 00:10:45,760 Speaker 1: this podcast, is an exclusive deal, and that is that 198 00:10:45,800 --> 00:10:48,880 Speaker 1: Netflix and the Weinstein Company or Weinstein Company, depending on 199 00:10:48,880 --> 00:10:51,679 Speaker 1: how you want to pronounce it, announced that they are 200 00:10:51,720 --> 00:10:54,680 Speaker 1: going to enter a multi year premium pay TV window 201 00:10:54,679 --> 00:10:58,000 Speaker 1: agreement in the United States starting in ten and that 202 00:10:58,120 --> 00:11:02,280 Speaker 1: Netflix will become the quote ex elusive US subscription television 203 00:11:02,320 --> 00:11:06,120 Speaker 1: service for first run films from the Weinstein Company end quote. 204 00:11:06,679 --> 00:11:11,360 Speaker 1: So this would include movies made under TWC, the Weinstein Company, 205 00:11:11,400 --> 00:11:14,920 Speaker 1: and also Dimension Films, and that would become available to 206 00:11:14,960 --> 00:11:19,520 Speaker 1: Netflix members who are subscribed to Netflix. So the interesting 207 00:11:19,559 --> 00:11:22,800 Speaker 1: thing here to me is that, uh, it is exclusive. 208 00:11:22,800 --> 00:11:25,319 Speaker 1: That means you're not going to find these same titles 209 00:11:25,360 --> 00:11:27,360 Speaker 1: on the other services we'll be talking about a little 210 00:11:27,360 --> 00:11:31,720 Speaker 1: bit later. Uh. Now, that's not the only deal they've 211 00:11:31,720 --> 00:11:36,559 Speaker 1: made recently. They made a big deal with Disney Netflix. Yeah, 212 00:11:36,600 --> 00:11:41,400 Speaker 1: so that agreement starts in seventeen. We're talking long term 213 00:11:41,480 --> 00:11:43,920 Speaker 1: goals here, folks. Now you might notice that there are 214 00:11:43,960 --> 00:11:48,000 Speaker 1: some Disney titles now, right, which was part of this 215 00:11:48,080 --> 00:11:51,840 Speaker 1: deal as well, But the larger percentage of Disney films 216 00:11:52,040 --> 00:11:55,760 Speaker 1: will be available beginning in twenty seventeen. Again not necessarily exclusive, 217 00:11:56,360 --> 00:12:00,720 Speaker 1: but they will be available on Netflix and again depending 218 00:12:00,760 --> 00:12:05,200 Speaker 1: upon where you are, because these the regional rules still 219 00:12:05,240 --> 00:12:08,040 Speaker 1: are in effect here. Then you also have the deal 220 00:12:08,120 --> 00:12:11,400 Speaker 1: Netflix made with DreamWorks. Now, that agreement begins in ten, 221 00:12:11,400 --> 00:12:14,000 Speaker 1: so that's a little earlier. And we I have already 222 00:12:14,040 --> 00:12:17,120 Speaker 1: seen some Dreamwork stuff available there too, but it's all 223 00:12:17,320 --> 00:12:20,000 Speaker 1: kind of like they're second or third tier titles, I 224 00:12:20,000 --> 00:12:23,000 Speaker 1: would say, or sequels to movies that I like. I 225 00:12:23,040 --> 00:12:24,760 Speaker 1: would watch this, but I haven't seen the first one 226 00:12:24,840 --> 00:12:27,640 Speaker 1: and it's not available. Um, I'll have to wait till 227 00:12:28,240 --> 00:12:31,040 Speaker 1: I suppose or get a DVD subscription. Now, you're just 228 00:12:31,080 --> 00:12:34,280 Speaker 1: talking crazy talk, all right. So Netflix, of course is 229 00:12:34,320 --> 00:12:37,600 Speaker 1: not the only one to make these deals, whether they're 230 00:12:37,600 --> 00:12:39,640 Speaker 1: exclusive or not, in order to get content. That's kind 231 00:12:39,640 --> 00:12:41,400 Speaker 1: of how the game is played, right, sure, sure, and 232 00:12:41,520 --> 00:12:43,640 Speaker 1: and a lot of it is is kind of being 233 00:12:44,000 --> 00:12:47,880 Speaker 1: continually mixed up between these top three companies. There's there's like, 234 00:12:47,960 --> 00:12:50,880 Speaker 1: for example, I think Amazon just stole Downton Abbey out 235 00:12:50,880 --> 00:12:55,120 Speaker 1: from under Netflix. Um yeah, but like and I think 236 00:12:55,600 --> 00:12:58,080 Speaker 1: for example, a Netflix had a deal with Viacom for 237 00:12:58,120 --> 00:13:00,120 Speaker 1: a while and then they're letting the deal expire and 238 00:13:00,200 --> 00:13:03,520 Speaker 1: they're not planning on renewing it. But other services are 239 00:13:03,520 --> 00:13:07,280 Speaker 1: going to definitely work with Viacom. So it's it's going 240 00:13:07,320 --> 00:13:09,680 Speaker 1: to change over time. But there's something else that all 241 00:13:09,720 --> 00:13:12,640 Speaker 1: these companies are doing too, right, Yeah, and and this 242 00:13:12,720 --> 00:13:15,600 Speaker 1: is something that no one else certainly will have, and 243 00:13:15,600 --> 00:13:19,280 Speaker 1: that is Netflix's original content. Um. This is and this 244 00:13:19,320 --> 00:13:21,600 Speaker 1: is kind of a big deal because you know, up 245 00:13:21,679 --> 00:13:26,400 Speaker 1: until up until um, none of these streaming service on 246 00:13:26,480 --> 00:13:30,520 Speaker 1: demand companies were creating their own new stuff, right. They were. 247 00:13:30,559 --> 00:13:32,920 Speaker 1: They were a pipe, but they weren't creating any of 248 00:13:32,920 --> 00:13:34,400 Speaker 1: the stuff that was in the pipe. They were just 249 00:13:34,440 --> 00:13:38,000 Speaker 1: giving access to it. Um. But but as of February twelve, 250 00:13:38,360 --> 00:13:41,679 Speaker 1: they they offered a show called Lily Hammer, which was 251 00:13:41,720 --> 00:13:44,880 Speaker 1: a co production with a Norwegian producer and not that 252 00:13:44,920 --> 00:13:47,720 Speaker 1: many people in the United States have probably even heard 253 00:13:47,720 --> 00:13:49,760 Speaker 1: of it, and it was pretty big in Norway. But 254 00:13:50,280 --> 00:13:53,160 Speaker 1: House of Cards came out. I don't have a date 255 00:13:53,200 --> 00:13:55,400 Speaker 1: on that, but the House of Cards came out I 256 00:13:55,400 --> 00:13:57,640 Speaker 1: think either. I think House of Cards came out late. 257 00:13:58,679 --> 00:14:01,679 Speaker 1: And that was the first US kind of I'm not 258 00:14:01,679 --> 00:14:05,160 Speaker 1: gonna say blockbuster but um but but the first popular 259 00:14:05,160 --> 00:14:07,400 Speaker 1: original show, right, And keep in mind, this was a 260 00:14:07,480 --> 00:14:10,000 Speaker 1: remake of a show that was made in the UK, 261 00:14:10,480 --> 00:14:13,400 Speaker 1: but the US version had Kevin Spacey in the lead 262 00:14:13,480 --> 00:14:16,240 Speaker 1: role and that was a big which, Yeah, you know, 263 00:14:16,320 --> 00:14:20,200 Speaker 1: you're talking about an award winning film actor playing a 264 00:14:20,240 --> 00:14:24,080 Speaker 1: part in a series that was doing something really different. Now, 265 00:14:24,120 --> 00:14:27,080 Speaker 1: what Netflix was doing was not just producing this series, 266 00:14:27,480 --> 00:14:30,600 Speaker 1: which would have been remarkable all on its own, and 267 00:14:30,640 --> 00:14:35,560 Speaker 1: then giving the exclusive look at the series to its members. 268 00:14:35,560 --> 00:14:38,280 Speaker 1: You could not watch it anywhere else other than if 269 00:14:38,280 --> 00:14:40,400 Speaker 1: you were to maybe buy the DVD set, which you 270 00:14:40,480 --> 00:14:44,240 Speaker 1: can do. But they also offered up the entire series 271 00:14:44,680 --> 00:14:47,560 Speaker 1: at one time, so instead of telling that like you do, 272 00:14:47,680 --> 00:14:50,120 Speaker 1: you can just you know, crunch through the entire series 273 00:14:50,120 --> 00:14:51,720 Speaker 1: you want a day or two if you want to 274 00:14:51,760 --> 00:14:54,920 Speaker 1: just marathon it, you totally could because the first season 275 00:14:54,920 --> 00:14:57,640 Speaker 1: of it anyway, first season of it. So this was 276 00:14:57,680 --> 00:15:00,320 Speaker 1: a big difference from the way we usually can conto 277 00:15:00,400 --> 00:15:02,920 Speaker 1: media because normally it's talking about something that's on a 278 00:15:02,960 --> 00:15:07,320 Speaker 1: regular basis, it might be serialized. Yeah. So Kevin Spacey 279 00:15:07,400 --> 00:15:09,200 Speaker 1: actually had something to say about this. I've got a 280 00:15:09,240 --> 00:15:11,960 Speaker 1: quote from him. Yeah, he says, I'm not gonna do it. 281 00:15:12,040 --> 00:15:16,800 Speaker 1: Kevin Spacey up so much. Yeah. By the way, fantastic 282 00:15:16,840 --> 00:15:21,280 Speaker 1: impressionist Kevin Spacey. Anyway, So here's what he had to say. Clearly, 283 00:15:21,320 --> 00:15:24,240 Speaker 1: the success of the Netflix model releasing the entire season 284 00:15:24,240 --> 00:15:26,080 Speaker 1: of House of Cards at once proved one thing. The 285 00:15:26,120 --> 00:15:29,320 Speaker 1: audience wants the control, they want the freedom. If they 286 00:15:29,360 --> 00:15:32,000 Speaker 1: want to binge, as they've been doing on House of 287 00:15:32,040 --> 00:15:34,640 Speaker 1: Cards and lots of other shows, then we should let 288 00:15:34,680 --> 00:15:37,240 Speaker 1: them binge. I can't tell you how many people have 289 00:15:37,280 --> 00:15:40,200 Speaker 1: stopped me on the street and said thanks, you sucked 290 00:15:40,240 --> 00:15:43,040 Speaker 1: three days out of my life. So but I mean, 291 00:15:43,080 --> 00:15:45,800 Speaker 1: that's that's an example of how this model worked. And 292 00:15:45,840 --> 00:15:49,720 Speaker 1: they followed that up with other examples like Arrested Development 293 00:15:49,720 --> 00:15:53,520 Speaker 1: season four YEP, which, by the way, I marathon when 294 00:15:53,560 --> 00:15:56,960 Speaker 1: it came out, Hemlock Grove, which I did not watch. 295 00:15:57,120 --> 00:15:59,040 Speaker 1: I have not watched any of that either, or in 296 00:15:59,080 --> 00:16:01,560 Speaker 1: Just the New Black, which I am currently I am 297 00:16:01,640 --> 00:16:05,480 Speaker 1: only not watching it right now because I don't even 298 00:16:05,480 --> 00:16:07,160 Speaker 1: know why. I'm surprised that I don't have it on 299 00:16:07,200 --> 00:16:09,160 Speaker 1: in the background. I just started watching it last night. 300 00:16:09,160 --> 00:16:12,520 Speaker 1: It's so good, guys. I've heard so many people tell 301 00:16:12,520 --> 00:16:14,440 Speaker 1: me that's really really good. I have not. I have 302 00:16:14,560 --> 00:16:17,480 Speaker 1: not started to watch it, but I've heard enough good 303 00:16:17,480 --> 00:16:19,360 Speaker 1: things about it that I'm I'm willing to give it 304 00:16:19,360 --> 00:16:21,960 Speaker 1: a shot. It is it is for mature audiences, or 305 00:16:22,000 --> 00:16:24,400 Speaker 1: for immature mature audiences, however, however you want to state 306 00:16:24,440 --> 00:16:27,280 Speaker 1: that not for kids, right, not for kids. Let's let's 307 00:16:27,320 --> 00:16:29,080 Speaker 1: put it that way, because I am not mature, and 308 00:16:29,120 --> 00:16:30,720 Speaker 1: I thought you were just telling me that I couldn't 309 00:16:30,720 --> 00:16:35,240 Speaker 1: watch the show. Um. They've got upcoming shows from from Mikeegervass, 310 00:16:35,320 --> 00:16:41,160 Speaker 1: Derek um and since eight from the Wachowski siblings, the Wakawskis. Yeah, excellent. 311 00:16:41,280 --> 00:16:44,080 Speaker 1: So you know that's that's a big deal that this 312 00:16:44,160 --> 00:16:47,640 Speaker 1: idea not only getting these exclusive deals from other content creators, 313 00:16:47,680 --> 00:16:51,000 Speaker 1: but to create your own content. They're getting into this game. Uh. 314 00:16:51,080 --> 00:16:55,000 Speaker 1: It's interesting also because the way Netflix generates revenue is 315 00:16:55,040 --> 00:16:57,880 Speaker 1: through subscriptions, right, they don't they don't have ads in 316 00:16:57,920 --> 00:17:01,840 Speaker 1: their shows and uh, and will contrast that with some 317 00:17:01,920 --> 00:17:03,560 Speaker 1: of the other stuff that we'll talk about in a 318 00:17:03,560 --> 00:17:06,560 Speaker 1: little bit. So there are no ads, and they're getting 319 00:17:06,560 --> 00:17:09,920 Speaker 1: it mainly through subscriptions. And from what I can tell, 320 00:17:10,040 --> 00:17:12,920 Speaker 1: Netflix does not really let anyone know how many people 321 00:17:12,920 --> 00:17:16,840 Speaker 1: are watching any given title necessarily unless it's a huge 322 00:17:16,840 --> 00:17:19,440 Speaker 1: deal and they'll say, like, over x million people watch 323 00:17:19,520 --> 00:17:22,000 Speaker 1: this one thing right there there. They're being pretty pretty 324 00:17:22,080 --> 00:17:25,000 Speaker 1: under wraps about it. Yeah, So that leads you to 325 00:17:25,119 --> 00:17:29,359 Speaker 1: wonder is the content creation business working for Netflix? Is 326 00:17:29,400 --> 00:17:31,600 Speaker 1: that is that adding to their bottom line? Are they 327 00:17:31,640 --> 00:17:34,439 Speaker 1: getting more subscribers because of it? I think that's what 328 00:17:34,520 --> 00:17:36,880 Speaker 1: they're trying to figure out right now. You know. They 329 00:17:37,320 --> 00:17:39,880 Speaker 1: I read something that said that they could they could 330 00:17:39,880 --> 00:17:44,080 Speaker 1: see themselves um doubling their current content output um in 331 00:17:44,080 --> 00:17:46,560 Speaker 1: in the next couple of years and even going up 332 00:17:46,600 --> 00:17:50,120 Speaker 1: to twenty pretty soon. And they're looking to get into 333 00:17:50,160 --> 00:17:54,720 Speaker 1: a documentary production and stand up specials, even even which 334 00:17:54,720 --> 00:17:59,000 Speaker 1: are Spanish soaps. Hodgeman's Ragnarok was a Netflix exclusive, right, Yeah, Yeah, 335 00:17:59,320 --> 00:18:02,359 Speaker 1: it was creative for them. They're they're being compared to 336 00:18:02,359 --> 00:18:06,680 Speaker 1: to HBO, Showtime, AMC, these big cable heavy hitters, UM 337 00:18:06,720 --> 00:18:10,560 Speaker 1: and uh Ted Serrando's the chief content officer, told g 338 00:18:10,720 --> 00:18:13,359 Speaker 1: Q in February. The goal is to become HBO faster 339 00:18:13,440 --> 00:18:18,040 Speaker 1: than HBO can become us. Wow, that's interesting. That's a 340 00:18:18,119 --> 00:18:20,960 Speaker 1: really good point because of course HBO does have its 341 00:18:20,960 --> 00:18:23,520 Speaker 1: own Hbo Go service, but you have to be a 342 00:18:23,520 --> 00:18:26,360 Speaker 1: subscriber through cable package in order to access it. Yeah, 343 00:18:26,400 --> 00:18:28,159 Speaker 1: you have to be a double subscriber, right, You have 344 00:18:28,200 --> 00:18:30,119 Speaker 1: to subscribe to cable and you have to have a 345 00:18:30,160 --> 00:18:32,960 Speaker 1: cable subscription that includes HBO in the first place before 346 00:18:33,000 --> 00:18:36,400 Speaker 1: you can have excess HBO Go. So yeah, yeah, yeah, 347 00:18:36,400 --> 00:18:38,920 Speaker 1: And it's really interesting. I mean, you know the production process. 348 00:18:38,960 --> 00:18:41,119 Speaker 1: These shows are going from pitch to series with no 349 00:18:41,280 --> 00:18:45,160 Speaker 1: pilots in advance um, which is allowing Netflix to put 350 00:18:45,200 --> 00:18:47,359 Speaker 1: money into projects that they really believe in, rather than 351 00:18:47,400 --> 00:18:50,440 Speaker 1: playing the odds game of throwing up a single expensive 352 00:18:50,440 --> 00:18:52,959 Speaker 1: episode to see whether or not people like it. They 353 00:18:52,960 --> 00:18:55,960 Speaker 1: can they can really curate what they're putting out there. Yeah, 354 00:18:55,960 --> 00:18:57,760 Speaker 1: it's interesting. And also because they don't have to sell 355 00:18:57,760 --> 00:19:00,480 Speaker 1: it against ads, they don't have to worry about getting 356 00:19:00,480 --> 00:19:05,440 Speaker 1: support from from ad from different other companies. For example, 357 00:19:05,520 --> 00:19:07,840 Speaker 1: for a show about women in prison that has a 358 00:19:07,920 --> 00:19:11,040 Speaker 1: largely female cast and deales with a lot of gender issues. 359 00:19:11,119 --> 00:19:13,400 Speaker 1: That's something that you probably wouldn't see on a lot 360 00:19:13,520 --> 00:19:17,280 Speaker 1: of traditional cable companies. So um and and it's it's 361 00:19:17,400 --> 00:19:20,560 Speaker 1: it's paying off in terms of critical acclaim. They just 362 00:19:20,640 --> 00:19:24,600 Speaker 1: got fourteen Emmy nominations for original content. Yeah, and that's, 363 00:19:24,640 --> 00:19:27,000 Speaker 1: by the way, we should point out that the this year, 364 00:19:27,080 --> 00:19:29,159 Speaker 1: this is the first time we're starting to see Emmy 365 00:19:29,200 --> 00:19:34,080 Speaker 1: nominations for streaming video or something that was not created 366 00:19:34,200 --> 00:19:38,320 Speaker 1: by cable or broadcast. Hey, guys, Jonathan from twenty here, 367 00:19:38,359 --> 00:19:40,920 Speaker 1: we're going to take a quick break, but we will 368 00:19:40,960 --> 00:19:52,040 Speaker 1: be right back. All right. So we've covered Netflix from 369 00:19:52,080 --> 00:19:55,600 Speaker 1: beginning to end thoroughly. I think let's uh, let's move 370 00:19:55,600 --> 00:19:58,000 Speaker 1: on to a different one. Let's talk about Hulu and 371 00:19:58,040 --> 00:20:02,320 Speaker 1: Hulu Plus. All right. So, um so Hulu period and 372 00:20:02,440 --> 00:20:05,480 Speaker 1: not Hulu Plus launched in two thousand eight. It was 373 00:20:05,600 --> 00:20:08,520 Speaker 1: it was a joint effort from NBC Universal and at 374 00:20:08,560 --> 00:20:14,520 Speaker 1: that point News Corporation, you know, Murdox, Fox Fox Corporation exactly, um, 375 00:20:14,640 --> 00:20:16,840 Speaker 1: which which was interesting in and of itself that these 376 00:20:16,880 --> 00:20:20,359 Speaker 1: two major cable cable providers were playing nice. We're joining 377 00:20:20,400 --> 00:20:26,600 Speaker 1: forces to create something interesting. I don't know you watched 378 00:20:26,600 --> 00:20:30,000 Speaker 1: those alec Baldwin spots where he would he was convincing 379 00:20:30,000 --> 00:20:32,679 Speaker 1: everyone that who was really just a front for aliens 380 00:20:32,720 --> 00:20:34,760 Speaker 1: to take over. And I'm like, how is this supposed 381 00:20:34,800 --> 00:20:36,520 Speaker 1: to sell me on watching? I mean, I'm going to 382 00:20:36,640 --> 00:20:38,200 Speaker 1: because now I got to find out what happens in 383 00:20:38,240 --> 00:20:40,880 Speaker 1: these commercials. But right right, yeah, I know the commercials 384 00:20:40,880 --> 00:20:44,240 Speaker 1: with him and Alianza Dick Shoo did those were great. 385 00:20:44,880 --> 00:20:49,920 Speaker 1: Hulu Plus launched in and that was the subscription based end. Now, 386 00:20:50,040 --> 00:20:53,000 Speaker 1: what's one thing that says the Hulu and Hulu Plus 387 00:20:53,000 --> 00:20:58,280 Speaker 1: apart from Netflix is unlike Netflix, WHU content is AD supported, 388 00:20:58,359 --> 00:21:01,280 Speaker 1: right right? Um? And the the deals that they make 389 00:21:01,280 --> 00:21:04,080 Speaker 1: with the content providers. Um. Some of them are for 390 00:21:04,080 --> 00:21:06,840 Speaker 1: for a straight licensing fee, some of them are strictly 391 00:21:07,280 --> 00:21:09,679 Speaker 1: AD revenue based, and some of them are kind of 392 00:21:09,720 --> 00:21:13,760 Speaker 1: a sticky gray area. Yes, this gets super complicated just 393 00:21:13,840 --> 00:21:17,880 Speaker 1: in one example here. So you've got you've got shows 394 00:21:17,920 --> 00:21:20,440 Speaker 1: that are to have ad breaks in them, whether it's 395 00:21:20,440 --> 00:21:22,680 Speaker 1: in the subscription one or just the free version of 396 00:21:22,680 --> 00:21:27,840 Speaker 1: the Hulu one. I believe that all content has ads 397 00:21:27,880 --> 00:21:30,600 Speaker 1: in it, whether or not the content creator gets a 398 00:21:30,720 --> 00:21:34,639 Speaker 1: share of the is the question, gotcha? So that's that's 399 00:21:34,800 --> 00:21:37,959 Speaker 1: very that's that's very interesting all on its own. And 400 00:21:38,000 --> 00:21:41,720 Speaker 1: then uh, on top of that, you know, you have 401 00:21:42,760 --> 00:21:45,760 Speaker 1: deals with content creators that are different than the ones 402 00:21:45,840 --> 00:21:48,560 Speaker 1: from the other two. Like they're there, they have access 403 00:21:48,560 --> 00:21:51,199 Speaker 1: to some content that the other companies do not have 404 00:21:51,240 --> 00:21:54,080 Speaker 1: access to. Sure, and and Hulu is um if you're 405 00:21:54,280 --> 00:21:57,680 Speaker 1: unfamiliar with the service, is um as opposed to Netflix, 406 00:21:57,680 --> 00:22:01,240 Speaker 1: which has prior seasons that have perhaps gone to DVD 407 00:22:01,480 --> 00:22:05,600 Speaker 1: as an analog or um or films. Hulu does have 408 00:22:05,640 --> 00:22:08,760 Speaker 1: a category of films, but is I think most of 409 00:22:08,760 --> 00:22:12,720 Speaker 1: its traffic is from currently airing seasons of television, either 410 00:22:12,760 --> 00:22:16,080 Speaker 1: either the entire current season to date or maybe the 411 00:22:16,080 --> 00:22:19,720 Speaker 1: past five episodes, depending on what again with the licensing count. 412 00:22:19,920 --> 00:22:22,439 Speaker 1: So so, for example, a typical television show in the 413 00:22:22,520 --> 00:22:26,040 Speaker 1: United States that also is carried on Hulu, the a 414 00:22:26,119 --> 00:22:29,120 Speaker 1: couple of days after it airs on television, that episode 415 00:22:29,160 --> 00:22:31,040 Speaker 1: could become available on Hulu and you might be able 416 00:22:31,080 --> 00:22:33,320 Speaker 1: to watch as many as the last five for a 417 00:22:33,320 --> 00:22:36,360 Speaker 1: lot of them. Right, So let's say that I'm following, 418 00:22:36,440 --> 00:22:39,040 Speaker 1: you know, ex television show and I missed the last 419 00:22:39,040 --> 00:22:41,240 Speaker 1: two episodes because I was out of town. I could 420 00:22:41,240 --> 00:22:43,680 Speaker 1: go on Hulu and catch up and and what and 421 00:22:43,880 --> 00:22:46,440 Speaker 1: you know, be back up to speak, or if you 422 00:22:46,480 --> 00:22:48,880 Speaker 1: don't have a cable subscription at all, and you could 423 00:22:48,920 --> 00:22:50,800 Speaker 1: just watch it that way and just tell all your 424 00:22:50,840 --> 00:22:52,800 Speaker 1: friends to not talk about the show for a couple 425 00:22:52,840 --> 00:22:54,320 Speaker 1: of days so that it gives you a chance to 426 00:22:54,359 --> 00:22:57,400 Speaker 1: catch up. Um. And if your friends are like mine, 427 00:22:57,880 --> 00:23:00,400 Speaker 1: they will be happy to post lots of fakes boilers 428 00:23:00,400 --> 00:23:03,560 Speaker 1: on your Facebook, the stuff that never happens. That's okay. 429 00:23:03,880 --> 00:23:08,920 Speaker 1: So but also like Netflix, and besides that these deals 430 00:23:08,960 --> 00:23:12,320 Speaker 1: that are being made for content, Hulu is also in 431 00:23:12,359 --> 00:23:15,320 Speaker 1: the content creation business as well as uh, you know, 432 00:23:15,800 --> 00:23:17,600 Speaker 1: we can talk about some of the exclusives and some 433 00:23:17,720 --> 00:23:20,359 Speaker 1: of the originals as well. I guess some of the 434 00:23:20,359 --> 00:23:25,120 Speaker 1: exclusives they have all other exclusives are from other countries. Right, 435 00:23:25,560 --> 00:23:28,280 Speaker 1: almost five five or six percent of its content are 436 00:23:28,400 --> 00:23:33,000 Speaker 1: these exclusive international television shows. UM for example, Misfits or 437 00:23:33,119 --> 00:23:35,679 Speaker 1: pram Face. There's a Canadian drama called The Booth at 438 00:23:35,680 --> 00:23:38,760 Speaker 1: the end. It helped fund production for BBCs The Thick 439 00:23:38,760 --> 00:23:41,000 Speaker 1: of It. There's a whole bunch of Korean language dramas 440 00:23:41,040 --> 00:23:44,159 Speaker 1: up there. And this is all because sometimes those international 441 00:23:44,200 --> 00:23:47,879 Speaker 1: license fees can be cheaper, depending on what they are 442 00:23:48,119 --> 00:23:51,640 Speaker 1: um and and it's also you know, it's it's really 443 00:23:51,640 --> 00:23:57,760 Speaker 1: smart for on the content provider. And because I subscribed 444 00:23:57,840 --> 00:24:01,040 Speaker 1: to Hulu Plus because I could get Misfits, I wanted 445 00:24:01,040 --> 00:24:02,840 Speaker 1: that show. That was the only place I could get 446 00:24:02,880 --> 00:24:04,960 Speaker 1: that show other than ordering the DVDs, and so I 447 00:24:05,600 --> 00:24:08,879 Speaker 1: did it. See I the only two titles I even 448 00:24:08,920 --> 00:24:11,520 Speaker 1: recognized all of their exclusive list that I was just 449 00:24:11,560 --> 00:24:14,040 Speaker 1: kind of I was glancing at like a layout of 450 00:24:14,080 --> 00:24:16,560 Speaker 1: a bunch of their exclusives. The only two titles I 451 00:24:16,560 --> 00:24:20,720 Speaker 1: recognized were Misfits because you've talked about it before and 452 00:24:20,960 --> 00:24:24,159 Speaker 1: moon Boy and moon Boy because it has Chrystodaled in 453 00:24:24,200 --> 00:24:26,600 Speaker 1: it Gills in the I T crowd, so I knew 454 00:24:26,600 --> 00:24:30,080 Speaker 1: about those. Chrystodal plays the imaginary friend of a little boy. 455 00:24:30,680 --> 00:24:34,720 Speaker 1: So uh, yeah, it's great, you know, fantastic stuff. But 456 00:24:34,800 --> 00:24:38,360 Speaker 1: that was produced in the UK, and uh and Hulu 457 00:24:38,920 --> 00:24:44,160 Speaker 1: is the the exclusive provider in the States, so yeah. 458 00:24:44,560 --> 00:24:48,639 Speaker 1: Beyond that, they also are creating their own content, including 459 00:24:48,840 --> 00:24:54,080 Speaker 1: stuff like The Awesome's, which is a superhero comedy cartoon series. 460 00:24:54,320 --> 00:24:57,560 Speaker 1: Right right. They began production of original stuff in August 461 00:24:57,560 --> 00:25:00,440 Speaker 1: of eleven. Um there. Their first show was an interview 462 00:25:00,480 --> 00:25:04,920 Speaker 1: series by Morgan spurlock Um. Early twelve is when they 463 00:25:06,040 --> 00:25:09,360 Speaker 1: their first scripted show, Battleground, And I think that they 464 00:25:09,359 --> 00:25:11,960 Speaker 1: are also kind of trying to figure out where this 465 00:25:12,000 --> 00:25:14,359 Speaker 1: original content is going to fit into their business model. 466 00:25:14,440 --> 00:25:17,560 Speaker 1: They're they're kind of waiting to see, you know, whether 467 00:25:17,560 --> 00:25:19,560 Speaker 1: people will bite and how well it will do, and 468 00:25:19,600 --> 00:25:23,560 Speaker 1: since they are ad based, how that's going to affect everything. 469 00:25:23,640 --> 00:25:26,080 Speaker 1: Not to mention the fact that they are a branch 470 00:25:26,400 --> 00:25:29,800 Speaker 1: of companies that are producing content on their own for 471 00:25:29,880 --> 00:25:35,400 Speaker 1: other platforms because their owned ABC Disney is also part 472 00:25:35,400 --> 00:25:37,959 Speaker 1: owner of them at this point. And so yeah, how 473 00:25:37,960 --> 00:25:39,840 Speaker 1: do you how do you if you're creating content that's 474 00:25:39,840 --> 00:25:44,560 Speaker 1: in direct competition to her owners content. Yeah, that's a problem, right, 475 00:25:44,640 --> 00:25:47,639 Speaker 1: you're talking about because now you're talking about there they 476 00:25:47,680 --> 00:25:50,600 Speaker 1: could come up with an idea of saying, well, yeah, 477 00:25:50,600 --> 00:25:53,000 Speaker 1: we can create this for Hulu, but why don't we 478 00:25:53,080 --> 00:25:55,399 Speaker 1: create it for a different channel instead, if we have 479 00:25:55,480 --> 00:25:58,359 Speaker 1: that option, or maybe they even start using Hulu as 480 00:25:58,400 --> 00:26:00,680 Speaker 1: a testing ground for stuff that they aside too then 481 00:26:00,720 --> 00:26:04,000 Speaker 1: appropriate for television. We don't know because it's so early 482 00:26:04,119 --> 00:26:07,440 Speaker 1: on with this experiment really or Hulu, but it is 483 00:26:07,520 --> 00:26:10,160 Speaker 1: a little more complicated than Netflix. Netflix is its own 484 00:26:10,200 --> 00:26:14,560 Speaker 1: independent company that is not beholden in this way to 485 00:26:14,760 --> 00:26:17,800 Speaker 1: content creators. They're beholden in an entirely different way. Like 486 00:26:17,840 --> 00:26:19,600 Speaker 1: they will come to a content creator and say I 487 00:26:19,640 --> 00:26:21,320 Speaker 1: want that show and they say, you do not get 488 00:26:21,359 --> 00:26:23,520 Speaker 1: this show, but you want the show to go somewhere else, 489 00:26:23,600 --> 00:26:26,480 Speaker 1: not you. Yeah, and that's this. Another interesting thing is 490 00:26:26,520 --> 00:26:29,560 Speaker 1: that there's a lot of power struggles going on in 491 00:26:29,800 --> 00:26:33,480 Speaker 1: this entertainment world. No one wants any of these services 492 00:26:33,520 --> 00:26:37,400 Speaker 1: to become the dominant one because then that service has 493 00:26:37,520 --> 00:26:41,159 Speaker 1: leverage over the content creators. So it's a constant chess 494 00:26:41,200 --> 00:26:43,639 Speaker 1: battle right to see who is going to be the 495 00:26:43,640 --> 00:26:46,880 Speaker 1: one who has the advantage in these negotiations. Yeah, this 496 00:26:46,960 --> 00:26:49,919 Speaker 1: is part of why if if, if you've tried to 497 00:26:49,960 --> 00:26:52,560 Speaker 1: subscribe to Hula, you may have noticed that you cannot 498 00:26:52,760 --> 00:26:57,760 Speaker 1: transfer all shows from your television box to your laptop 499 00:26:57,840 --> 00:27:01,240 Speaker 1: tow your iPad. Um. Yeah, you might have limitations and 500 00:27:01,359 --> 00:27:04,000 Speaker 1: maybe that certain shows you can only watch if you're 501 00:27:04,040 --> 00:27:07,280 Speaker 1: watching it streaming to your TV because some some content 502 00:27:07,359 --> 00:27:10,479 Speaker 1: providers have said nope, thanks, no, thanks, I don't want 503 00:27:10,520 --> 00:27:12,520 Speaker 1: that on tablet. Yeah, you can't watch that when you're 504 00:27:12,520 --> 00:27:16,280 Speaker 1: on the train or whatever or driving to work. Don't 505 00:27:16,320 --> 00:27:18,480 Speaker 1: watch TV while you're driving to work. Don't do that. 506 00:27:18,600 --> 00:27:22,240 Speaker 1: Never do that. So so Hulu as of April had 507 00:27:23,080 --> 00:27:26,399 Speaker 1: four million subscribers, which is is has doubled in the 508 00:27:26,440 --> 00:27:29,119 Speaker 1: past year. It's still pretty shy of the thirty million 509 00:27:29,160 --> 00:27:32,959 Speaker 1: in the US that Netflix has that's growing. It's Jonathan 510 00:27:32,920 --> 00:27:35,840 Speaker 1: Frow again. We're going to take another quick break and 511 00:27:35,840 --> 00:27:38,399 Speaker 1: then we'll be back to talk more about streaming video. 512 00:27:45,920 --> 00:27:48,760 Speaker 1: All right, So that's Hulu Plus and Hulu We've we've 513 00:27:48,760 --> 00:27:51,320 Speaker 1: covered that. That leaves the other of the big three, 514 00:27:51,400 --> 00:27:54,720 Speaker 1: and that's Amazon and Amazon Again, like all three of 515 00:27:54,760 --> 00:27:57,679 Speaker 1: these are very different from each other. They have different 516 00:27:57,680 --> 00:28:00,679 Speaker 1: approaches to the way that they handle intent, they have 517 00:28:00,680 --> 00:28:04,240 Speaker 1: different approaches the way that they handle revenue. With Amazon 518 00:28:04,400 --> 00:28:07,840 Speaker 1: Prime Instant Video, there are a couple of different things, 519 00:28:07,840 --> 00:28:12,720 Speaker 1: like you can have actual access to a certain portion 520 00:28:12,960 --> 00:28:16,879 Speaker 1: of their television shows and movies that are available if 521 00:28:16,880 --> 00:28:20,480 Speaker 1: you're an Amazon Prime member. That's a subscription based service 522 00:28:20,560 --> 00:28:23,639 Speaker 1: that goes beyond just instant video, right right. It's not 523 00:28:23,680 --> 00:28:26,480 Speaker 1: the same subscription that you would get just for Hulu 524 00:28:26,560 --> 00:28:29,000 Speaker 1: Plus or just for Netflix. This is tied into its 525 00:28:29,000 --> 00:28:32,119 Speaker 1: other Amazon Prime shenanigans where you know, you get free 526 00:28:32,200 --> 00:28:37,560 Speaker 1: or discounted chipping and all discounts on certain goods and services, 527 00:28:38,000 --> 00:28:42,560 Speaker 1: can borrow kindle books, stuff like that's wrapped allaws wrapped 528 00:28:42,600 --> 00:28:44,280 Speaker 1: up into is what we're getting at, yeah, yeah, which 529 00:28:44,320 --> 00:28:47,000 Speaker 1: is which is I think somewhere around seventy five bucks 530 00:28:47,040 --> 00:28:50,360 Speaker 1: a year against seventy nine total. So when you when 531 00:28:50,360 --> 00:28:52,120 Speaker 1: you look at it, it actually ends up being a 532 00:28:52,120 --> 00:28:54,720 Speaker 1: little cheaper than some of the other services on a 533 00:28:54,800 --> 00:28:58,920 Speaker 1: monthly basis. So in the United States anyway, seventy nine 534 00:28:58,960 --> 00:29:02,240 Speaker 1: per per year. So so Amazon Amazon Prime Instant Video 535 00:29:02,320 --> 00:29:06,400 Speaker 1: launched in February, and you know you can also use 536 00:29:06,440 --> 00:29:09,280 Speaker 1: it to rent or buy titles separately, right, So there 537 00:29:09,280 --> 00:29:12,400 Speaker 1: are some titles that are available for free viewing once 538 00:29:12,520 --> 00:29:16,440 Speaker 1: you have this. About about forty movies and television episodes 539 00:29:16,480 --> 00:29:20,720 Speaker 1: are available with the prescription um subscription subscription why can't 540 00:29:20,720 --> 00:29:23,800 Speaker 1: I say that word today? Um? And and about something 541 00:29:23,840 --> 00:29:27,920 Speaker 1: over a hundred and fifty thousand titles are available per Yeah, 542 00:29:27,920 --> 00:29:29,880 Speaker 1: if you want to actually purchase stuff or rent stuff, 543 00:29:30,360 --> 00:29:33,440 Speaker 1: and I've done I've done both. I rented titles through 544 00:29:33,560 --> 00:29:38,280 Speaker 1: Amazon Instant and I've purchased titles on Amazon Instant so 545 00:29:38,520 --> 00:29:40,440 Speaker 1: um and and the way it works is if you're 546 00:29:40,480 --> 00:29:42,480 Speaker 1: renting it, if you have you know, you obviously need 547 00:29:42,520 --> 00:29:44,480 Speaker 1: to watch it on something. You could watch it on 548 00:29:44,480 --> 00:29:47,640 Speaker 1: a computer or tablet or in my case, I'm using 549 00:29:48,000 --> 00:29:50,320 Speaker 1: a video game console and I'm watching it through there. 550 00:29:50,880 --> 00:29:54,040 Speaker 1: But if you rent it, essentially once you start watching it, 551 00:29:54,080 --> 00:29:57,480 Speaker 1: that the timers on and you have a certain amount 552 00:29:57,520 --> 00:30:01,000 Speaker 1: of time to watch it, but before it gets bleated 553 00:30:01,120 --> 00:30:04,000 Speaker 1: from your your devices drive and you don't get to 554 00:30:04,000 --> 00:30:06,040 Speaker 1: watch it anymore. If you buy it, of course it 555 00:30:06,200 --> 00:30:08,800 Speaker 1: stays in the cloud and you have the access to 556 00:30:08,880 --> 00:30:11,080 Speaker 1: it on whatever device as long as you're signed in 557 00:30:11,120 --> 00:30:14,920 Speaker 1: as you you can watch the programming right. Um. They 558 00:30:15,160 --> 00:30:17,840 Speaker 1: also have exclusive deals. Like I mentioned earlier, they had 559 00:30:17,960 --> 00:30:20,920 Speaker 1: nabbed down to Nabby from Netflix and they're starting something 560 00:30:20,920 --> 00:30:24,240 Speaker 1: with Viacom. They've invested in a CBS show called Under 561 00:30:24,280 --> 00:30:28,640 Speaker 1: the Dome um in exchange for a digital distribution, They've 562 00:30:28,680 --> 00:30:31,280 Speaker 1: got exclusive rights to digitally distribute the show four days 563 00:30:31,280 --> 00:30:34,160 Speaker 1: after it airs on network TV. Yeah, so this is 564 00:30:34,200 --> 00:30:36,560 Speaker 1: similar to kind of the way Hulu does things with 565 00:30:36,640 --> 00:30:39,520 Speaker 1: some of their shows right where it airs on television 566 00:30:39,560 --> 00:30:42,440 Speaker 1: and then within a certain amount of time afterward, depending 567 00:30:42,480 --> 00:30:45,760 Speaker 1: upon the agreement, Hulu can then show it on their service. 568 00:30:46,120 --> 00:30:48,640 Speaker 1: This is the same thing but on Amazon. Under the 569 00:30:48,680 --> 00:30:52,160 Speaker 1: Dome is based off a Stephen King story, right, they 570 00:30:52,160 --> 00:30:56,240 Speaker 1: are also producing their own original content, say what yeah, 571 00:30:56,320 --> 00:31:00,280 Speaker 1: yeah true factum. As of in fact, they unveiled Amazon 572 00:31:00,400 --> 00:31:04,960 Speaker 1: Studios and started collecting scripts from the public. They opened 573 00:31:05,040 --> 00:31:07,719 Speaker 1: up the process and we're just like, if you've got 574 00:31:07,760 --> 00:31:09,800 Speaker 1: a good script, send it to pit. If you have 575 00:31:09,880 --> 00:31:12,640 Speaker 1: a pitch, pitch it to us. And this is this 576 00:31:12,680 --> 00:31:15,240 Speaker 1: is incredible. It does I mean, it means that you're 577 00:31:15,240 --> 00:31:16,800 Speaker 1: going to get a lot of stuff, right, You're gonna 578 00:31:16,800 --> 00:31:19,000 Speaker 1: get a lot of stuff that's not ever going to 579 00:31:19,080 --> 00:31:21,480 Speaker 1: be producible. It's just gonna be things you read this 580 00:31:21,600 --> 00:31:23,680 Speaker 1: like this might have been an interesting idea, but it's 581 00:31:23,720 --> 00:31:25,800 Speaker 1: a terrible script. Or this is a good script, but 582 00:31:25,840 --> 00:31:29,760 Speaker 1: it's boring. And they took a certain number of those 583 00:31:29,840 --> 00:31:33,840 Speaker 1: and and filmed pilots of them, and in put those 584 00:31:33,880 --> 00:31:38,920 Speaker 1: pilots online and didn't use exclusively user feedback, but but 585 00:31:39,400 --> 00:31:42,320 Speaker 1: took that into kill that into account. They let the 586 00:31:42,400 --> 00:31:45,360 Speaker 1: members of Amazon Prime watch them and helped decide what 587 00:31:45,400 --> 00:31:47,959 Speaker 1: they wanted to see. Proceed to a series. It's it's 588 00:31:48,000 --> 00:31:51,360 Speaker 1: kind of a democratization of content creation, sort of like 589 00:31:51,560 --> 00:31:55,280 Speaker 1: what you would see if someone were to pitch a 590 00:31:55,320 --> 00:31:59,960 Speaker 1: series on say Kickstarter. People pitched it, they shot the pilots, 591 00:32:00,320 --> 00:32:03,000 Speaker 1: they showed them off, and some of them are now 592 00:32:03,080 --> 00:32:06,600 Speaker 1: going to become actual series that will be available probably late. 593 00:32:07,600 --> 00:32:09,760 Speaker 1: I saw that in the fall is when we can 594 00:32:09,760 --> 00:32:11,920 Speaker 1: expect to see the first episodes of some of these shows. 595 00:32:12,040 --> 00:32:16,560 Speaker 1: Right as of August, they had Alpha House and also Beta's. 596 00:32:16,680 --> 00:32:20,440 Speaker 1: Wait wait, wait, wait, So they've got Alpha House and 597 00:32:20,480 --> 00:32:22,920 Speaker 1: they have a show called Beta's. I actually just got that. 598 00:32:22,920 --> 00:32:26,480 Speaker 1: That's pretty silly that happened. And these are two different shows. 599 00:32:26,520 --> 00:32:29,640 Speaker 1: It's not Alpha House and Beta's. It's Alpha House. And 600 00:32:29,680 --> 00:32:33,760 Speaker 1: then there's another series called Beta's. I guess the last 601 00:32:33,760 --> 00:32:37,320 Speaker 1: show will ever see will be Omega. That will be 602 00:32:37,320 --> 00:32:39,600 Speaker 1: the last show that Amazon ever makes. And they've also 603 00:32:39,640 --> 00:32:42,000 Speaker 1: got three children series and production the names of which 604 00:32:42,040 --> 00:32:43,320 Speaker 1: I do not have in front of me. They were 605 00:32:43,320 --> 00:32:46,400 Speaker 1: looking specifically for comedies and kids shows. Well yeah, and 606 00:32:46,400 --> 00:32:48,720 Speaker 1: then if you if you look at the different series, 607 00:32:48,840 --> 00:32:52,880 Speaker 1: a lot of them have focused, especially recently on on 608 00:32:53,000 --> 00:32:57,280 Speaker 1: children's programming, on on on comedy and children's programs like Amazon's. 609 00:32:57,400 --> 00:33:02,040 Speaker 1: Amazon's deal with Viacom is largely based on children's programming 610 00:33:02,040 --> 00:33:06,680 Speaker 1: from things like Nickelodeon. Uh. Netflix has an entire section 611 00:33:06,800 --> 00:33:09,640 Speaker 1: that's just like they had Netflix for Kids that they 612 00:33:09,720 --> 00:33:13,360 Speaker 1: launched where you could create a little uh sub profile 613 00:33:13,440 --> 00:33:16,480 Speaker 1: for your children so that they could easily find content 614 00:33:16,640 --> 00:33:20,600 Speaker 1: from everyone from Disney to to Nickelodeon to I think Nickelodeon. 615 00:33:20,600 --> 00:33:23,800 Speaker 1: Maybe Nickelodeon didn't have anything. Viacom and Netflix did have 616 00:33:23,840 --> 00:33:25,560 Speaker 1: a deal, but like we said, they are letting that 617 00:33:25,680 --> 00:33:29,520 Speaker 1: deal uh uh end and they're not renewing. And also, 618 00:33:29,640 --> 00:33:33,080 Speaker 1: have you know less of the more colorful content pop 619 00:33:33,120 --> 00:33:36,360 Speaker 1: up in your kids video streams? Yes, yes you don't 620 00:33:36,360 --> 00:33:40,120 Speaker 1: have to worry about, say the hell Raiser series showing 621 00:33:40,200 --> 00:33:42,800 Speaker 1: up in sequence from there. I've been working my way 622 00:33:42,800 --> 00:33:48,760 Speaker 1: through them and my pain is delicious. So anyway, um, yes, 623 00:33:49,160 --> 00:33:52,480 Speaker 1: I just killed Lauren there. But yeah again, so we 624 00:33:52,480 --> 00:33:55,200 Speaker 1: were seeing some more of these exclusive deals. We're seeing 625 00:33:55,200 --> 00:33:59,280 Speaker 1: some more of this uh this specific content created for 626 00:33:59,400 --> 00:34:02,440 Speaker 1: the platform. I love what Amazon is doing here as 627 00:34:02,480 --> 00:34:05,600 Speaker 1: far as creating a production studio and making it this 628 00:34:05,880 --> 00:34:10,120 Speaker 1: opportunity for people who I wouldn't necessarily have a voice. Otherwise, right, 629 00:34:10,160 --> 00:34:12,879 Speaker 1: they would have no way of getting into the industry. 630 00:34:13,239 --> 00:34:15,760 Speaker 1: And now there's a chance for them to actually create 631 00:34:15,880 --> 00:34:19,520 Speaker 1: something that could end up leading to a long career. 632 00:34:19,800 --> 00:34:23,320 Speaker 1: And you know, who knows, maybe the next fantastic storyteller, 633 00:34:23,360 --> 00:34:26,279 Speaker 1: maybe the next Josh Weeden is in this group, and 634 00:34:26,320 --> 00:34:28,920 Speaker 1: we can look forward to having his or her scripts 635 00:34:28,920 --> 00:34:33,879 Speaker 1: produced and canceled mid season. Well hope, hopefully this entire 636 00:34:34,080 --> 00:34:38,760 Speaker 1: this entire um strategy is going to avoid having things 637 00:34:38,840 --> 00:34:42,279 Speaker 1: like like cancelations mid season. See, that's the other thing 638 00:34:42,320 --> 00:34:46,000 Speaker 1: is that because of this approach, you no longer have 639 00:34:46,160 --> 00:34:50,279 Speaker 1: excuses like a network moving a show around in a 640 00:34:50,360 --> 00:34:54,319 Speaker 1: lineup over and over again. That now lineups mean nothing. Right, 641 00:34:55,239 --> 00:34:57,680 Speaker 1: You can also produce more than twenty four hours a 642 00:34:57,719 --> 00:35:00,960 Speaker 1: day of content or way less if that's what you 643 00:35:00,960 --> 00:35:02,439 Speaker 1: want to do, or if that's what you have money 644 00:35:02,440 --> 00:35:05,720 Speaker 1: to do, right, and you can produce far more diverse 645 00:35:05,800 --> 00:35:09,760 Speaker 1: content and uh and not have to worry about catering 646 00:35:09,800 --> 00:35:13,600 Speaker 1: to a specific audience with a bunch of themed content. 647 00:35:13,719 --> 00:35:15,680 Speaker 1: So that's one of the things we've seen with cable 648 00:35:15,719 --> 00:35:19,600 Speaker 1: channels where they struggle. They they create an identity for 649 00:35:19,680 --> 00:35:23,759 Speaker 1: themselves where they create very specific types of content that 650 00:35:23,800 --> 00:35:26,959 Speaker 1: are meant for a particular audience, but then they grow 651 00:35:27,040 --> 00:35:29,840 Speaker 1: as far as they can within that niche audience, and 652 00:35:29,840 --> 00:35:32,360 Speaker 1: to grow further means that they have to go outside 653 00:35:32,360 --> 00:35:37,520 Speaker 1: that definition sci fi. So, uh, you know, this is 654 00:35:37,560 --> 00:35:41,080 Speaker 1: something that they don't These these companies don't necessarily have 655 00:35:41,160 --> 00:35:43,520 Speaker 1: that problem. They can experiment with doing stuff. You know, 656 00:35:43,600 --> 00:35:46,759 Speaker 1: we've seen with Netflix making drama and making horror as 657 00:35:46,800 --> 00:35:49,400 Speaker 1: well as making comedy with the fourth season of Arrested Development. 658 00:35:49,560 --> 00:35:52,000 Speaker 1: Amazon is doing it with children's programming, and this this 659 00:35:52,080 --> 00:35:56,000 Speaker 1: alpha and beta stuff Hulu as Guide's own approach. It's 660 00:35:56,360 --> 00:35:59,560 Speaker 1: I'm really excited about this because I mean, I love 661 00:35:59,600 --> 00:36:03,640 Speaker 1: story and I love the idea of people who otherwise 662 00:36:03,680 --> 00:36:07,440 Speaker 1: would not have had this content produced having this shot. 663 00:36:07,880 --> 00:36:10,600 Speaker 1: I think it's really a great moment for someone who 664 00:36:10,680 --> 00:36:13,279 Speaker 1: is interested in consuming entertainment as well as people who 665 00:36:13,320 --> 00:36:15,920 Speaker 1: want to produce it. Absolutely. Yeah, I don't have a 666 00:36:16,040 --> 00:36:18,680 Speaker 1: number of the for for prime members like like I 667 00:36:18,719 --> 00:36:22,600 Speaker 1: did for for Hulu and Netflix, because Amazon doesn't disclose that. Nope, 668 00:36:22,600 --> 00:36:26,920 Speaker 1: they just say millions. It's in the millions, lots a bunch. 669 00:36:27,560 --> 00:36:31,160 Speaker 1: I I do think it's pretty interesting that Netflix transitioned 670 00:36:31,160 --> 00:36:36,600 Speaker 1: its site to Amazon's cloud servers in so well, you know, 671 00:36:36,680 --> 00:36:40,720 Speaker 1: Amazon definitely does do the provide resources to other companies. 672 00:36:40,760 --> 00:36:43,560 Speaker 1: That's one of their biggest businesses. That doesn't have anything 673 00:36:43,560 --> 00:36:46,400 Speaker 1: to do with the general consumer. I mean, when it 674 00:36:46,440 --> 00:36:49,000 Speaker 1: comes down to a business deal, I can totally see 675 00:36:49,000 --> 00:36:51,279 Speaker 1: them going, all right, you know, we're competing against you, 676 00:36:51,360 --> 00:36:55,160 Speaker 1: but if you're gonna give us money, that works. Um. Yeah. 677 00:36:55,280 --> 00:36:57,279 Speaker 1: And it's interesting too. I see that. One of the 678 00:36:57,360 --> 00:37:00,880 Speaker 1: other notes you have here is about how Amazon is 679 00:37:00,920 --> 00:37:05,239 Speaker 1: expected to spend a billion dollars acquiring rights to programming 680 00:37:05,280 --> 00:37:09,400 Speaker 1: to show on their instant, which is half of what 681 00:37:09,520 --> 00:37:13,640 Speaker 1: Netflix is spending, which is so much money. Two billion dollars, folks, 682 00:37:13,719 --> 00:37:16,920 Speaker 1: that's just to get the content. See. So when you're complaining, 683 00:37:17,239 --> 00:37:19,319 Speaker 1: and when I say you, I'm including myself in this, 684 00:37:19,600 --> 00:37:21,719 Speaker 1: when you're complaining that the show you really want to 685 00:37:21,760 --> 00:37:25,400 Speaker 1: watch is not available online, think of how much money 686 00:37:25,440 --> 00:37:29,640 Speaker 1: these companies are having to pay and just to get 687 00:37:30,480 --> 00:37:34,080 Speaker 1: you know. And it's because there's this complicated relationship between 688 00:37:34,120 --> 00:37:37,800 Speaker 1: the content creators and also cable companies and their relationship 689 00:37:37,840 --> 00:37:40,120 Speaker 1: to content creators. That's one of the reasons why you're 690 00:37:40,120 --> 00:37:42,719 Speaker 1: not going to find HBO in any of these for 691 00:37:42,800 --> 00:37:46,720 Speaker 1: the time being. HBO's deals they're tied down. Yeah, HBO's 692 00:37:46,719 --> 00:37:50,160 Speaker 1: deal with cable companies is so important and so lucrative 693 00:37:50,800 --> 00:37:53,799 Speaker 1: that in order for HBO to break out of that 694 00:37:53,960 --> 00:37:58,080 Speaker 1: and leave the exclusivity of these cable deals would mean 695 00:37:58,080 --> 00:38:01,080 Speaker 1: that we would have to have an astra rhonomically good 696 00:38:01,120 --> 00:38:05,200 Speaker 1: deal for HBO on streaming, because otherwise they're just losing money. 697 00:38:05,360 --> 00:38:07,800 Speaker 1: And you don't go into a business to lose money. 698 00:38:08,719 --> 00:38:12,080 Speaker 1: I would hope. I mean, it might happen to you, 699 00:38:12,120 --> 00:38:14,560 Speaker 1: but that's not why you get into business. Hypothetically, not 700 00:38:16,120 --> 00:38:18,840 Speaker 1: economic or the producers. I was going to say, an 701 00:38:18,840 --> 00:38:21,880 Speaker 1: economic masochist, but yeah, maybe if you're if you're if 702 00:38:21,880 --> 00:38:24,520 Speaker 1: you're just trying to raise backing money and then immediately 703 00:38:24,800 --> 00:38:27,160 Speaker 1: tank the company so that you can keep the backing money, 704 00:38:27,640 --> 00:38:31,959 Speaker 1: you are not ethical, but you're also not really going 705 00:38:31,960 --> 00:38:35,920 Speaker 1: into business. I hope you guys enjoyed that classic episode 706 00:38:36,000 --> 00:38:39,279 Speaker 1: about videos in the stream. If you have suggestions for 707 00:38:39,440 --> 00:38:42,160 Speaker 1: future topics I should cover on the show, reach out 708 00:38:42,200 --> 00:38:45,040 Speaker 1: to me. You can do so on Twitter or Facebook. 709 00:38:45,239 --> 00:38:47,560 Speaker 1: The handle at both of those is tech Stuff hs 710 00:38:47,719 --> 00:38:55,359 Speaker 1: W and I'll talk to you again really soon. Text 711 00:38:55,400 --> 00:38:58,839 Speaker 1: Stuff is an I heart Radio production. For more podcasts 712 00:38:58,880 --> 00:39:01,640 Speaker 1: from my heart Radio, visit the i heart Radio app, 713 00:39:01,760 --> 00:39:04,880 Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows. 714 00:39:09,440 --> 00:39:09,480 Speaker 1: H