1 00:00:00,720 --> 00:00:04,600 Speaker 1: This is Bloomberg Business of Sports. The world changing and 2 00:00:04,640 --> 00:00:06,440 Speaker 1: what are the things we can do to transform a 3 00:00:06,480 --> 00:00:09,600 Speaker 1: business and engage our fans globally in different ways. People 4 00:00:09,600 --> 00:00:12,400 Speaker 1: are using their name and likeness to create more opportunities, 5 00:00:12,480 --> 00:00:15,520 Speaker 1: more stakes and companies in order to turn the organization around. 6 00:00:15,560 --> 00:00:17,279 Speaker 1: We had to turn it around not only just on 7 00:00:17,440 --> 00:00:20,959 Speaker 1: baseball operations side, but other business operations side well, and 8 00:00:21,079 --> 00:00:23,079 Speaker 1: any other sport is very difficult, but I like to 9 00:00:23,079 --> 00:00:26,560 Speaker 1: blog my horizons and be able to expand. Sports need 10 00:00:26,600 --> 00:00:29,040 Speaker 1: to be consumed a lot and not to the big 11 00:00:29,160 --> 00:00:33,640 Speaker 1: competitive advantage for intual property holders of sports content in 12 00:00:33,720 --> 00:00:37,880 Speaker 1: the media landscape. Bloomberg Business of Sports from Bloomberg Radio. 13 00:00:39,159 --> 00:00:41,800 Speaker 1: Hi everyone, I'm Jason Kelly, and I'm Mike Linch and 14 00:00:41,840 --> 00:00:44,519 Speaker 1: I'm Michael bar Over the next hour, we will explore 15 00:00:44,560 --> 00:00:46,600 Speaker 1: the big money issues in the world of sports and 16 00:00:46,720 --> 00:00:49,240 Speaker 1: talk to some of the biggest players in the industry. Today, 17 00:00:49,240 --> 00:00:53,840 Speaker 1: we're speaking with someone he transcends sports, entertainment, culture, all 18 00:00:53,840 --> 00:00:56,640 Speaker 1: of it. We're talking about ice Cube, of course, among 19 00:00:56,720 --> 00:00:59,960 Speaker 1: many things, the founder of the Big Three. It kicks 20 00:01:00,040 --> 00:01:03,360 Speaker 1: off this weekend here in Las Vegas, which is where 21 00:01:03,400 --> 00:01:06,679 Speaker 1: I am. Cube really really good to have you with us. 22 00:01:06,959 --> 00:01:10,360 Speaker 1: So is the massive weekend sports are back? Tell us 23 00:01:10,400 --> 00:01:12,600 Speaker 1: about what we're gonna see at the Big three man, 24 00:01:12,760 --> 00:01:17,080 Speaker 1: some great um fireball three action. You know, guys going 25 00:01:17,200 --> 00:01:20,199 Speaker 1: at it playing three on three at the highest level. 26 00:01:21,280 --> 00:01:25,240 Speaker 1: We've got some great um names, you know, like Joe 27 00:01:25,360 --> 00:01:32,800 Speaker 1: Johnson and Al Jefferson and Uh Swaggy p Uh Coatino Mobley, 28 00:01:33,400 --> 00:01:38,160 Speaker 1: Josh Smith, Jared Jack, Nate Robinson. So you know you're 29 00:01:38,200 --> 00:01:43,840 Speaker 1: gonna see these guys who we've seen on NBA courts 30 00:01:44,319 --> 00:01:47,440 Speaker 1: throughout the years, You'll be able to see them now 31 00:01:47,560 --> 00:01:52,160 Speaker 1: on a Big three basketball court going at it man 32 00:01:52,360 --> 00:01:58,200 Speaker 1: half court, carocious, professional and fun. I want to go 33 00:01:58,280 --> 00:02:01,800 Speaker 1: back to the whole thing. When this whole thing started, 34 00:02:01,920 --> 00:02:08,280 Speaker 1: what gave you this idea just going up loving three 35 00:02:08,320 --> 00:02:12,040 Speaker 1: on three? Um? And I didn't think about it much, 36 00:02:13,360 --> 00:02:17,160 Speaker 1: um until I started seeing these tournaments that they would 37 00:02:17,200 --> 00:02:21,400 Speaker 1: put on for the weekend Warriors think a couple of 38 00:02:21,440 --> 00:02:26,079 Speaker 1: different companies had three on three tournaments, and I was like, 39 00:02:26,919 --> 00:02:28,959 Speaker 1: you know, why are they doing this in the parking lot, 40 00:02:29,200 --> 00:02:33,200 Speaker 1: Like why isn't it a professional three on three league? 41 00:02:33,840 --> 00:02:37,680 Speaker 1: So that you know that kind of laid there for 42 00:02:37,680 --> 00:02:42,320 Speaker 1: for years in my mind, And then I saw Kobe 43 00:02:42,320 --> 00:02:49,040 Speaker 1: plays last game like sixty points, and what hit me 44 00:02:49,200 --> 00:02:52,000 Speaker 1: was there's nowhere else to see him play. You know, 45 00:02:52,080 --> 00:02:56,080 Speaker 1: even if I had money, I couldn't you know, paid 46 00:02:56,160 --> 00:02:59,560 Speaker 1: to see him perform at the highest level against his 47 00:02:59,720 --> 00:03:06,799 Speaker 1: pe So um. That's what really started that, the idea 48 00:03:06,960 --> 00:03:11,040 Speaker 1: of you know what if there was a professional play 49 00:03:11,080 --> 00:03:16,960 Speaker 1: on three league and you had professional um players come 50 00:03:17,000 --> 00:03:20,920 Speaker 1: in the league and play that style of basketball, which 51 00:03:21,000 --> 00:03:23,920 Speaker 1: is extremely clamous all over the world, how was the 52 00:03:24,000 --> 00:03:26,359 Speaker 1: recruitment process. So a lot of these guys are done 53 00:03:26,360 --> 00:03:28,880 Speaker 1: with their NBA careers, I assume that it's not too 54 00:03:29,000 --> 00:03:30,800 Speaker 1: too much on twisting to get them to come and 55 00:03:30,800 --> 00:03:34,920 Speaker 1: play for you. Not true. I mean a lot of 56 00:03:34,960 --> 00:03:38,760 Speaker 1: guys play overseas. You know, they're still just because the 57 00:03:38,880 --> 00:03:42,320 Speaker 1: NBA told them that they didn't have enough room for him. 58 00:03:42,480 --> 00:03:46,440 Speaker 1: These guys are in every different country you can name, 59 00:03:46,960 --> 00:03:52,520 Speaker 1: playing professionally, and so you know, you have to really, 60 00:03:53,240 --> 00:03:57,040 Speaker 1: you know, persuade guys that, yo, this league is great too. 61 00:03:57,160 --> 00:04:01,560 Speaker 1: It's not full court five and five, but it's it's uh, 62 00:04:01,640 --> 00:04:05,160 Speaker 1: it's a brand of basketball that most people play actually 63 00:04:05,200 --> 00:04:09,560 Speaker 1: more than five on five. So guys come in and 64 00:04:09,600 --> 00:04:14,040 Speaker 1: they see how it ran and how we uh take 65 00:04:14,080 --> 00:04:17,320 Speaker 1: care of our players, and they want to play again 66 00:04:17,560 --> 00:04:20,120 Speaker 1: in America. They want to play in front of day 67 00:04:20,920 --> 00:04:24,560 Speaker 1: um fans, in front of their friends and family. A 68 00:04:24,600 --> 00:04:27,480 Speaker 1: lot of guys have kids who are real little when 69 00:04:27,520 --> 00:04:32,320 Speaker 1: they played in the NBA, and now their kids can 70 00:04:32,440 --> 00:04:35,120 Speaker 1: really understand, so they want to see them back in 71 00:04:35,200 --> 00:04:39,240 Speaker 1: the back in the game. So what's cool is, you know, 72 00:04:39,279 --> 00:04:45,400 Speaker 1: we got guys who you know, some guys are early thirties, 73 00:04:45,600 --> 00:04:51,279 Speaker 1: some guys uh, you know, late twenties and uh and 74 00:04:51,279 --> 00:04:54,280 Speaker 1: and find themselves playing in the Big Three and they 75 00:04:54,320 --> 00:04:58,440 Speaker 1: love it. So Cube, no one who's media better than you, 76 00:04:58,440 --> 00:05:00,240 Speaker 1: you know it from all sides of the business, help 77 00:05:00,320 --> 00:05:05,640 Speaker 1: us understand how media plays into the Big Three because 78 00:05:05,720 --> 00:05:09,520 Speaker 1: distribution people actually seeing the product is critical. It's very 79 00:05:09,560 --> 00:05:14,680 Speaker 1: important to have a media deal. Um were with CBS, 80 00:05:15,960 --> 00:05:19,800 Speaker 1: which uh you know raises our profile, allows people to 81 00:05:19,839 --> 00:05:24,320 Speaker 1: see the game, bloody game and follow the game and 82 00:05:24,440 --> 00:05:29,880 Speaker 1: um but we have two hours on on CBS. The 83 00:05:29,960 --> 00:05:34,479 Speaker 1: rest of the games are on trailer and Fight TV 84 00:05:35,640 --> 00:05:40,560 Speaker 1: for free, which is great too because they're they're growing 85 00:05:40,640 --> 00:05:45,880 Speaker 1: platforms uh and they take our game worldwide. UM, so 86 00:05:46,839 --> 00:05:51,560 Speaker 1: we're happy to be involved with CBS trailer and Fight 87 00:05:51,640 --> 00:05:55,440 Speaker 1: TV to be able to bring you the big through 88 00:05:55,520 --> 00:06:03,839 Speaker 1: season basketball in general, top basketball players, you see a 89 00:06:03,960 --> 00:06:09,279 Speaker 1: lot more now about with social media, and you see 90 00:06:09,800 --> 00:06:13,240 Speaker 1: a lot more taking a standing. For example, in the NBA, 91 00:06:13,640 --> 00:06:17,640 Speaker 1: obviously Lebron James has has taken a stand. Do you 92 00:06:17,680 --> 00:06:21,880 Speaker 1: see that happening with the Big three about social change 93 00:06:22,440 --> 00:06:26,440 Speaker 1: and taking a stand? Well, I don't, I don't. I 94 00:06:26,480 --> 00:06:28,599 Speaker 1: don't know if we have to take a stand. We 95 00:06:28,760 --> 00:06:34,080 Speaker 1: just lead by example. UM. We have you know, two 96 00:06:34,160 --> 00:06:40,360 Speaker 1: female coaches who are champions actually, Lisa Leslie and Nancy 97 00:06:40,480 --> 00:06:45,320 Speaker 1: Lieberman both have won championships in our league. UM. You 98 00:06:45,320 --> 00:06:49,640 Speaker 1: know we have you know, uh Clyde Drexler as our 99 00:06:49,720 --> 00:06:59,159 Speaker 1: commissioner um, which is the coolest commissioners sports hands and UM. 100 00:06:59,200 --> 00:07:05,360 Speaker 1: You know Amy try Asks is the chairman of the board. UM. 101 00:07:05,560 --> 00:07:11,480 Speaker 1: She was the ceoll theators for for seventeen years and more. 102 00:07:12,440 --> 00:07:16,040 Speaker 1: And and we're doing things like we were the first 103 00:07:16,080 --> 00:07:23,120 Speaker 1: to allow players to to take uh CBD for pain. 104 00:07:24,680 --> 00:07:30,960 Speaker 1: We were the first to acknowledge mental health before everybody. 105 00:07:31,360 --> 00:07:36,600 Speaker 1: You know, the other leagues used to shine mental health, UM, 106 00:07:37,400 --> 00:07:42,920 Speaker 1: but we embraced it um. And and other leagues are 107 00:07:42,960 --> 00:07:46,680 Speaker 1: following suit, even other leagues of following suit with the CBD. 108 00:07:46,840 --> 00:07:51,880 Speaker 1: So you know, we feel like we're just leading by example. Um, 109 00:07:52,280 --> 00:07:56,080 Speaker 1: and we have an opportunity to do the right thing. 110 00:07:56,280 --> 00:07:59,080 Speaker 1: So why I just talk about it when you can 111 00:07:59,160 --> 00:08:02,440 Speaker 1: be about it? And so that's what we're doing. Cube. 112 00:08:02,880 --> 00:08:06,520 Speaker 1: How are players paid and the under the salaries differentiate 113 00:08:06,560 --> 00:08:08,880 Speaker 1: from each players or does everyone to get the same coin? 114 00:08:10,360 --> 00:08:13,840 Speaker 1: What's great is everybody gets paid the exact same, even 115 00:08:13,840 --> 00:08:17,000 Speaker 1: the coach, So all the players and the coach, and 116 00:08:17,040 --> 00:08:21,200 Speaker 1: we have Hall of Fame coaches, um, which is great, 117 00:08:21,240 --> 00:08:25,600 Speaker 1: but but everybody gets paid the same. What's great about 118 00:08:25,600 --> 00:08:29,040 Speaker 1: our league? Um, you get more if you win the 119 00:08:29,120 --> 00:08:33,080 Speaker 1: game and you get less of glue. So uh, it's 120 00:08:33,120 --> 00:08:38,080 Speaker 1: a great incentive for guys to play hard. And you 121 00:08:38,120 --> 00:08:43,120 Speaker 1: know we are incentive driven league. So the more you win, 122 00:08:43,200 --> 00:08:47,959 Speaker 1: the more you make, uh, even the bonus at the end, 123 00:08:48,760 --> 00:08:50,839 Speaker 1: the more you you know, if you're in the first place, 124 00:08:50,840 --> 00:08:53,800 Speaker 1: you get first place money, your last place you get 125 00:08:53,920 --> 00:08:57,079 Speaker 1: last place money. So cue, what's the long term vision 126 00:08:57,360 --> 00:09:01,360 Speaker 1: for this business? Basketball? It is in increasingly popular around 127 00:09:01,400 --> 00:09:05,200 Speaker 1: the world. You're going international with the final I believe 128 00:09:05,720 --> 00:09:07,920 Speaker 1: going to be the championship game is going to be 129 00:09:08,040 --> 00:09:12,040 Speaker 1: in the Bahamas at Atlantis. Give us division look around 130 00:09:12,040 --> 00:09:17,240 Speaker 1: the corner. Well, I mean, you know, the long game 131 00:09:17,600 --> 00:09:22,360 Speaker 1: is to grow the sport. Of course, UM, we will 132 00:09:22,440 --> 00:09:26,080 Speaker 1: probably expand you know we're leaving a lot of talent 133 00:09:26,559 --> 00:09:31,600 Speaker 1: on the sidelines, so um expansion. Um. You know, we 134 00:09:31,679 --> 00:09:35,320 Speaker 1: travel all over the country now all over the world 135 00:09:35,960 --> 00:09:39,600 Speaker 1: all and that's what's great about our our game. It's 136 00:09:39,600 --> 00:09:42,360 Speaker 1: a it's a role in All Star games. So when 137 00:09:42,360 --> 00:09:45,080 Speaker 1: we come to a town, you know, we have over 138 00:09:45,880 --> 00:09:48,880 Speaker 1: a hundred legends with us that you all know and love. 139 00:09:49,120 --> 00:09:53,560 Speaker 1: So it's um, it's really like you know, create that 140 00:09:54,320 --> 00:09:58,079 Speaker 1: you know, all star field everywhere we go. And when 141 00:09:58,120 --> 00:10:01,080 Speaker 1: I say all Star you know it measure the NBA 142 00:10:02,040 --> 00:10:06,360 Speaker 1: All Star Game or or like um, you know the 143 00:10:06,400 --> 00:10:08,800 Speaker 1: Super Bowl fields when you when you go to a 144 00:10:08,880 --> 00:10:12,719 Speaker 1: town and in gulfs the whole city. So we envisioned 145 00:10:12,720 --> 00:10:16,680 Speaker 1: the Big Three growing to that status. UM. But we 146 00:10:16,840 --> 00:10:22,240 Speaker 1: also see creating what we call a Big Cup where 147 00:10:22,240 --> 00:10:29,440 Speaker 1: we invite uh three on three UM teams from all 148 00:10:29,440 --> 00:10:33,719 Speaker 1: over the world to play in the big you know, 149 00:10:33,840 --> 00:10:37,880 Speaker 1: in the Big Three tournament, UM, to see who's the 150 00:10:37,920 --> 00:10:42,199 Speaker 1: best in the world. So you know that's the long 151 00:10:42,320 --> 00:10:44,840 Speaker 1: term vision. You know, just like you have the World 152 00:10:44,840 --> 00:10:48,600 Speaker 1: Cup and the who apply around that, we expect to 153 00:10:48,679 --> 00:10:53,280 Speaker 1: have the same kind of who apply around um, you know, 154 00:10:53,480 --> 00:10:57,320 Speaker 1: three on three hoops. So uh, you know, we have 155 00:10:57,400 --> 00:11:02,240 Speaker 1: a long play, you know, definitely looking for people that 156 00:11:02,440 --> 00:11:06,160 Speaker 1: want to invest and be a part of something that's cool. 157 00:11:06,960 --> 00:11:11,199 Speaker 1: And so you know, we we know we have big dreams. 158 00:11:11,400 --> 00:11:14,640 Speaker 1: You know, it's gonna take you know, some big capital 159 00:11:14,679 --> 00:11:17,960 Speaker 1: to make that happen. So you know we we uh, 160 00:11:18,160 --> 00:11:20,640 Speaker 1: we got the vision, we got the players, we got 161 00:11:20,640 --> 00:11:23,800 Speaker 1: the game. You know, it's just all about making sure 162 00:11:23,840 --> 00:11:25,600 Speaker 1: that we make all the right moves. And we got 163 00:11:25,600 --> 00:11:28,839 Speaker 1: some great sponsors. You know, we got Taco Bell, we 164 00:11:29,000 --> 00:11:34,960 Speaker 1: have you know, Monster Energy, Toyota. Um, we're gonna announce 165 00:11:34,960 --> 00:11:40,240 Speaker 1: a new grade one today that I can't um announce. Um. 166 00:11:40,360 --> 00:11:43,360 Speaker 1: So you know we're doing the right thing. Super Draft 167 00:11:44,360 --> 00:11:48,920 Speaker 1: as a new platform. That's grateful. So just you know, 168 00:11:49,120 --> 00:11:53,480 Speaker 1: rolling this thing out and trying to blow it up. Alright, 169 00:11:53,520 --> 00:11:55,560 Speaker 1: someone has to ask it. So it's gonna be me. 170 00:11:55,920 --> 00:11:58,320 Speaker 1: You are the man that made the phrase by Felicia 171 00:11:58,480 --> 00:12:01,760 Speaker 1: very popula in them in the Friday Movies. Which I 172 00:12:02,000 --> 00:12:04,400 Speaker 1: love you. You have done a lot of movies, has 173 00:12:04,440 --> 00:12:07,600 Speaker 1: been over forty movies that you've been in. Where do 174 00:12:07,720 --> 00:12:11,160 Speaker 1: you see your movie career going from here? Because you've 175 00:12:11,200 --> 00:12:13,440 Speaker 1: got a lot of stuff in the fire Man, you've 176 00:12:13,440 --> 00:12:15,800 Speaker 1: got obviously with the Big Three going, and you've got 177 00:12:15,880 --> 00:12:19,640 Speaker 1: one heck of a movie career, You've got heck of 178 00:12:19,679 --> 00:12:22,720 Speaker 1: a music career. Where do you see all of this going? 179 00:12:24,520 --> 00:12:31,360 Speaker 1: UM forward, hopefully continue to continue to rise. UM. I 180 00:12:31,440 --> 00:12:35,280 Speaker 1: love what I do, and when I'm into UM, whatever 181 00:12:35,320 --> 00:12:39,960 Speaker 1: I'm doing, I'm intuitable a hundred and so you know, 182 00:12:40,000 --> 00:12:43,080 Speaker 1: I have a couple of movies. I just finished a 183 00:12:43,120 --> 00:12:47,719 Speaker 1: movie that's pretty good for Universal, UM. I don't even 184 00:12:47,760 --> 00:12:50,559 Speaker 1: know if I could give out the title and so, 185 00:12:50,760 --> 00:12:54,040 Speaker 1: and I'm gonna start a movie after the season with 186 00:12:55,280 --> 00:13:01,320 Speaker 1: Jack Black. UM. So you know the movie, the movie 187 00:13:01,400 --> 00:13:06,440 Speaker 1: career is UM is great, you know. And what's great 188 00:13:06,480 --> 00:13:10,520 Speaker 1: about you know, being in my position, I can you know, 189 00:13:11,120 --> 00:13:15,320 Speaker 1: put things off. You know, I'm focused on the Big 190 00:13:15,360 --> 00:13:18,760 Speaker 1: Three this summer, and it's great that I could just 191 00:13:19,200 --> 00:13:24,320 Speaker 1: focus on that, make sure that UM is a great season, 192 00:13:25,120 --> 00:13:27,360 Speaker 1: and then when the season is over and when the 193 00:13:27,400 --> 00:13:30,760 Speaker 1: off season doing off season things, I can go do 194 00:13:30,920 --> 00:13:36,839 Speaker 1: my movie. So it all works out, thank god. But 195 00:13:36,960 --> 00:13:39,400 Speaker 1: we're all we're all basketball junkies on this show here, 196 00:13:39,480 --> 00:13:41,200 Speaker 1: we've all played three on threes and just sort of 197 00:13:41,200 --> 00:13:43,160 Speaker 1: make up your own rules when you're playing in your 198 00:13:43,200 --> 00:13:46,040 Speaker 1: backyard or the or the playground. But I was intrigued 199 00:13:46,080 --> 00:13:48,880 Speaker 1: by bring the fire rule? Can you explain that for me? 200 00:13:50,400 --> 00:13:54,040 Speaker 1: To bring the fire rule is a rule where the 201 00:13:54,120 --> 00:14:00,280 Speaker 1: coach can challenge a prial once a half and can 202 00:14:00,360 --> 00:14:04,800 Speaker 1: challenge the file by making the players involved in it 203 00:14:05,160 --> 00:14:09,520 Speaker 1: go one on one for the call. So you know, 204 00:14:09,600 --> 00:14:12,680 Speaker 1: a guy gets filed, the coach says, no, bring the fire, 205 00:14:13,640 --> 00:14:16,439 Speaker 1: those those two players have to go one on one. 206 00:14:17,280 --> 00:14:21,560 Speaker 1: If he makes it, the file counts and the bucket. 207 00:14:22,560 --> 00:14:26,920 Speaker 1: If he missed, no file, foul comes off the board. 208 00:14:27,040 --> 00:14:30,640 Speaker 1: We continue to play. It's a great um. It's like 209 00:14:30,680 --> 00:14:36,720 Speaker 1: a penalty shot or a penalty kick. UM. So it's 210 00:14:36,560 --> 00:14:40,120 Speaker 1: a it's something that that we can do in three 211 00:14:40,120 --> 00:14:42,800 Speaker 1: on three that I don't think you can pull off 212 00:14:42,840 --> 00:14:47,320 Speaker 1: in a in a five on five setting. So you know, 213 00:14:47,400 --> 00:14:50,360 Speaker 1: that's what it's all about. It's all about you know, 214 00:14:50,480 --> 00:14:53,920 Speaker 1: Taylor making the game and making it you know, fun 215 00:14:54,120 --> 00:14:57,360 Speaker 1: to play and watch. You know, we're not trying to 216 00:14:57,400 --> 00:15:02,000 Speaker 1: be the NBA, you know, where the Big three um 217 00:15:02,080 --> 00:15:05,440 Speaker 1: and so we can do those little wrinkles and make 218 00:15:05,480 --> 00:15:07,760 Speaker 1: our game a lot of fun or to watch some 219 00:15:07,880 --> 00:15:12,720 Speaker 1: play you know, Cuba. It's interesting seeing that you guys 220 00:15:12,760 --> 00:15:15,960 Speaker 1: have I believe, lowered the minimum age for for the 221 00:15:16,040 --> 00:15:19,120 Speaker 1: league to twenty two from from seven. You know, we're 222 00:15:19,200 --> 00:15:21,800 Speaker 1: at this moment where it feels like the economics of 223 00:15:21,840 --> 00:15:24,240 Speaker 1: all of this are changing for the players. You see 224 00:15:24,240 --> 00:15:26,920 Speaker 1: the new rules coming through with name, image and likeness 225 00:15:26,960 --> 00:15:30,960 Speaker 1: and and whatnot. Tell us you know your view about 226 00:15:30,960 --> 00:15:33,880 Speaker 1: sort of the sport of basketball and players being able 227 00:15:33,960 --> 00:15:36,640 Speaker 1: to make a living and getting paid, because clearly that's 228 00:15:36,720 --> 00:15:39,480 Speaker 1: part of what's at the heart of this is is 229 00:15:39,520 --> 00:15:44,200 Speaker 1: giving guys who want to play an opportunity. Yeah, you know, 230 00:15:44,360 --> 00:15:50,280 Speaker 1: being a being a entertainer and looking at athletes and 231 00:15:50,440 --> 00:15:57,000 Speaker 1: seeing their careers in so early. Um, can you imagine 232 00:15:58,720 --> 00:16:01,400 Speaker 1: is somebody walked up to you at thirty three, thirty 233 00:16:01,440 --> 00:16:05,320 Speaker 1: four years old and told you you're done in this industry. 234 00:16:05,600 --> 00:16:08,840 Speaker 1: You know your services are over. You know what I mean, 235 00:16:08,920 --> 00:16:13,600 Speaker 1: go find something else to do. Uh it, I mean, 236 00:16:13,880 --> 00:16:17,520 Speaker 1: you gotta feel for a guy who's you know, spent 237 00:16:17,680 --> 00:16:24,200 Speaker 1: his whole life honing his craft from childhood to adulthood. 238 00:16:24,960 --> 00:16:28,320 Speaker 1: And as soon as they get to understand it and 239 00:16:28,360 --> 00:16:31,720 Speaker 1: really mature in it, somebody tell them to hit the door. 240 00:16:32,360 --> 00:16:36,560 Speaker 1: And these guys are great basketball players. I mean, they 241 00:16:36,680 --> 00:16:38,920 Speaker 1: know the game. They know how to play the game. 242 00:16:39,640 --> 00:16:43,400 Speaker 1: They're not out there trying to figure it out, stumbling around. 243 00:16:43,600 --> 00:16:46,560 Speaker 1: And so for these guys to be out of a 244 00:16:46,720 --> 00:16:51,880 Speaker 1: career or or have to go overseas to play, I 245 00:16:51,920 --> 00:16:53,720 Speaker 1: feel for him. So to be able to have a 246 00:16:53,840 --> 00:16:56,920 Speaker 1: league where they can, you know, playing in front of 247 00:16:56,920 --> 00:17:01,040 Speaker 1: an American crowd, in front of the families. You know, 248 00:17:01,080 --> 00:17:05,119 Speaker 1: I had wives and grandmothers and mothers coming up to 249 00:17:05,200 --> 00:17:08,840 Speaker 1: me with tears in their eyes because they never, um, 250 00:17:08,920 --> 00:17:12,200 Speaker 1: I thought they was gonna see their son play again 251 00:17:12,280 --> 00:17:16,480 Speaker 1: at this level. So um it's just that that part 252 00:17:16,600 --> 00:17:20,359 Speaker 1: right there. And even you know, we got Hall of 253 00:17:20,359 --> 00:17:28,280 Speaker 1: Fame coaches like Dr J. George Gerving, Iceman, uh Rick Barry, 254 00:17:28,760 --> 00:17:33,280 Speaker 1: Gary Payton, we got coaches like Reggie This and Rick 255 00:17:33,400 --> 00:17:40,160 Speaker 1: Mahorn and Charles Oakley, Michael Cooper. And to be able 256 00:17:40,200 --> 00:17:44,880 Speaker 1: to to, uh, you know, give them a little equity 257 00:17:44,920 --> 00:17:48,160 Speaker 1: in the league and to make sure that they they 258 00:17:50,119 --> 00:17:53,760 Speaker 1: you know, these are basketball guys and they don't have 259 00:17:54,240 --> 00:17:56,679 Speaker 1: a piece of the NBA, you know, so they have 260 00:17:56,760 --> 00:17:59,800 Speaker 1: a piece of the Big Three. And to for us 261 00:17:59,800 --> 00:18:02,960 Speaker 1: to make sure this grow and thrive and to see 262 00:18:03,000 --> 00:18:07,159 Speaker 1: them or their family benefit from that, you know, That's 263 00:18:07,200 --> 00:18:10,639 Speaker 1: that's the reward I'm you know, hoping to give these guys. 264 00:18:10,760 --> 00:18:14,400 Speaker 1: So that's what it's all about. How has it been 265 00:18:14,560 --> 00:18:19,240 Speaker 1: for souvenirs for the Big Three? How how have the 266 00:18:19,320 --> 00:18:22,440 Speaker 1: sales been going? How have the collectible has been going? 267 00:18:22,800 --> 00:18:25,280 Speaker 1: Because it must be neat. I mean obviously when you 268 00:18:25,359 --> 00:18:27,560 Speaker 1: mentioned a guy like Rick Mahorne because you know I'm 269 00:18:27,560 --> 00:18:29,160 Speaker 1: going to mention him because I'm a de Troy fan, 270 00:18:30,960 --> 00:18:34,439 Speaker 1: it's it must be neat. I mean it's like you 271 00:18:34,560 --> 00:18:38,239 Speaker 1: have all the things from autographs and things like that. 272 00:18:38,320 --> 00:18:43,600 Speaker 1: How have you guys been doing in that department? Uh? Great? Uh? 273 00:18:43,640 --> 00:18:48,760 Speaker 1: And was amazing. We just signed a deal with Fanatics 274 00:18:48,840 --> 00:18:51,560 Speaker 1: and they, you know, when it comes to this space, 275 00:18:52,160 --> 00:18:56,240 Speaker 1: they are the king of the space. So this is 276 00:18:56,320 --> 00:18:59,160 Speaker 1: good to to grow to a point where we can 277 00:18:59,200 --> 00:19:03,440 Speaker 1: sign with Attics and make sure you know, our merchandisees 278 00:19:04,040 --> 00:19:09,159 Speaker 1: you know, um top notch and delivery body. The best 279 00:19:09,200 --> 00:19:13,520 Speaker 1: company in the world to do it. So, um, you know, 280 00:19:14,160 --> 00:19:17,040 Speaker 1: to me, it's uh, it's just gonna get greater later. 281 00:19:17,600 --> 00:19:24,320 Speaker 1: And um, you know, it's just an amazing m partnership. 282 00:19:25,320 --> 00:19:28,239 Speaker 1: We we thankful that they, you know, saw that this 283 00:19:28,320 --> 00:19:32,760 Speaker 1: league is going and that they wanted to put their major, 284 00:19:33,400 --> 00:19:38,560 Speaker 1: major push behind the league. How do how do you 285 00:19:38,640 --> 00:19:41,520 Speaker 1: draw our in trumps of fans? So obviously last year 286 00:19:41,640 --> 00:19:43,720 Speaker 1: was to wipe out with with COVID, What do you 287 00:19:43,760 --> 00:19:45,920 Speaker 1: what do you anticipate to see how many folks are 288 00:19:45,920 --> 00:19:51,920 Speaker 1: in the seats at both of these venues. Well before um, 289 00:19:52,280 --> 00:19:59,440 Speaker 1: COVID we were averaging thirteen thousand people. Um, but who knows, 290 00:20:00,119 --> 00:20:03,800 Speaker 1: you know, you never know. Um, you know, we're just 291 00:20:03,920 --> 00:20:07,280 Speaker 1: happy to see fans in the stands whoever want to 292 00:20:07,320 --> 00:20:11,320 Speaker 1: come out. You know, some some people are are ready 293 00:20:11,359 --> 00:20:16,400 Speaker 1: to you know, party like it's you know, and some 294 00:20:16,520 --> 00:20:22,000 Speaker 1: people are you know, are are still you know a 295 00:20:22,000 --> 00:20:26,199 Speaker 1: little skittish about gathering. So you know, we don't know 296 00:20:26,240 --> 00:20:28,240 Speaker 1: what to expect this year. We just know we're gonna 297 00:20:28,240 --> 00:20:31,800 Speaker 1: have great games on and uh and if you can't 298 00:20:31,840 --> 00:20:35,680 Speaker 1: make it in Arena, check us out on CBS Thriller 299 00:20:35,800 --> 00:20:39,959 Speaker 1: or Fight TV. UM and you know, you're gonna love it, 300 00:20:40,800 --> 00:20:43,320 Speaker 1: whether you're there or whether you're at home. You know, 301 00:20:43,359 --> 00:20:46,520 Speaker 1: it's great, and it's guys. You know, look, you know 302 00:20:46,600 --> 00:20:48,720 Speaker 1: more of our guys than than the guys you know 303 00:20:48,800 --> 00:20:53,800 Speaker 1: in the finals. You know what I'm saying. We got 304 00:20:53,880 --> 00:20:58,440 Speaker 1: more more household names than they do in the NBA Finals. 305 00:20:58,480 --> 00:21:02,920 Speaker 1: So you're gonna enjoy watching us on Saturday morning. Yeah. 306 00:21:02,960 --> 00:21:07,280 Speaker 1: I'm hard pressed to imagine uh you know, as you say, 307 00:21:07,280 --> 00:21:11,520 Speaker 1: a commissioner cooler than Clyde the Glide Drexler. I don't 308 00:21:11,520 --> 00:21:14,239 Speaker 1: think any any other commissioner has a nickname quite like that, 309 00:21:14,400 --> 00:21:17,960 Speaker 1: or certainly a playing lineage. Um. You know, I did 310 00:21:17,960 --> 00:21:21,760 Speaker 1: want to ask you about the CBS deal. How big 311 00:21:21,840 --> 00:21:24,119 Speaker 1: is that and how did that come about in terms 312 00:21:24,119 --> 00:21:30,040 Speaker 1: of widening the widening the audience. Well, it's it's huge 313 00:21:30,080 --> 00:21:32,720 Speaker 1: for us. You know, our first year we were on 314 00:21:33,800 --> 00:21:38,600 Speaker 1: uh Fox and uh FS one our first two years 315 00:21:39,280 --> 00:21:44,840 Speaker 1: and so to have our third year to be on CBS, 316 00:21:44,880 --> 00:21:47,840 Speaker 1: you know, shows growth is you know, they were interested 317 00:21:48,000 --> 00:21:52,840 Speaker 1: in the league from day one. Um, but they had 318 00:21:52,880 --> 00:21:57,560 Speaker 1: some you know, some change of of you know, personnel 319 00:21:57,840 --> 00:22:02,800 Speaker 1: at the top, so they had to really wait and 320 00:22:01,480 --> 00:22:10,000 Speaker 1: U and acquired us UH for year two. Um, and 321 00:22:10,080 --> 00:22:12,919 Speaker 1: so you know, I mean year three, I'm sorry, you know, 322 00:22:13,200 --> 00:22:17,040 Speaker 1: the pandemic and that that miss year. It throws me 323 00:22:17,119 --> 00:22:20,439 Speaker 1: off a little bit, you know. But but so you know, 324 00:22:20,520 --> 00:22:23,520 Speaker 1: we're we're back at it with him for season four. 325 00:22:23,880 --> 00:22:27,880 Speaker 1: I think you know, they loved the Big Three. They 326 00:22:28,040 --> 00:22:31,960 Speaker 1: understand what to expect. You know, Year one is always 327 00:22:32,640 --> 00:22:35,919 Speaker 1: you know, a little growing pain. So we expected to 328 00:22:35,960 --> 00:22:39,800 Speaker 1: be a top notch coverage. We got great people covering 329 00:22:39,840 --> 00:22:43,400 Speaker 1: the game. We got John Sally on the sideline this year. 330 00:22:44,080 --> 00:22:51,080 Speaker 1: We got Brian Custer and Jim Jack's Avery Johnson. UM. 331 00:22:51,440 --> 00:22:55,480 Speaker 1: So we got some great you know, personalities to call 332 00:22:55,560 --> 00:23:02,040 Speaker 1: the game. You know, A one. I want to buy 333 00:23:02,080 --> 00:23:05,200 Speaker 1: a fireball, the actual one used on the court. How 334 00:23:05,240 --> 00:23:07,720 Speaker 1: can I get one of these balls here so I 335 00:23:07,760 --> 00:23:11,919 Speaker 1: can go play some ball in my backyard. Fireballs are 336 00:23:11,920 --> 00:23:14,240 Speaker 1: gonna go on sale soon. You know, you'll be able 337 00:23:14,280 --> 00:23:20,080 Speaker 1: to go to UH Big three dot com, go to 338 00:23:20,119 --> 00:23:24,080 Speaker 1: our store and you'll be able to buy a fireball. 339 00:23:24,400 --> 00:23:28,119 Speaker 1: We're just working out some things on getting the supplies in. 340 00:23:28,800 --> 00:23:31,879 Speaker 1: You know, everything is kind of backed up on the ship. 341 00:23:32,480 --> 00:23:35,960 Speaker 1: So once we have him in, we'll put them we'll 342 00:23:36,000 --> 00:23:39,320 Speaker 1: put them on sale. Let you I think you and 343 00:23:39,400 --> 00:23:42,000 Speaker 1: I need to agree that once does go on sale 344 00:23:42,040 --> 00:23:45,560 Speaker 1: and Michael Bark buys one, we're gonna call Cube and 345 00:23:45,600 --> 00:23:47,919 Speaker 1: tell him we're going to produce a show of Michael 346 00:23:47,920 --> 00:23:51,400 Speaker 1: Barr playing basketball in his backyard as some additional content 347 00:23:51,520 --> 00:23:56,520 Speaker 1: for the Lake. You will be entertained, you know, Mike, 348 00:23:56,640 --> 00:24:00,359 Speaker 1: I've seen you one and you won't even have to 349 00:24:00,400 --> 00:24:07,119 Speaker 1: buy it. I'll send it to hey. Cute. Cute, But 350 00:24:07,160 --> 00:24:09,639 Speaker 1: I was curious while the playoffs will be in Atlantis 351 00:24:09,720 --> 00:24:11,880 Speaker 1: and not someplace on the main land, I'm sure there's 352 00:24:11,880 --> 00:24:13,560 Speaker 1: a there's a great reason for us. Can you share 353 00:24:13,600 --> 00:24:22,080 Speaker 1: it with us? Yeah? Man, the Bahamas, Like you know, uh, 354 00:24:22,160 --> 00:24:25,400 Speaker 1: what's great about this league? You have you know, great 355 00:24:25,520 --> 00:24:32,959 Speaker 1: companies and great UH resorts and places contacting us seeing 356 00:24:33,000 --> 00:24:39,440 Speaker 1: if we're interested UH and and doing a game UM 357 00:24:40,080 --> 00:24:43,880 Speaker 1: or or you know, something like a playoff in a championship. 358 00:24:44,800 --> 00:24:47,720 Speaker 1: So when Atlantis called, and you know, we were able 359 00:24:47,720 --> 00:24:53,720 Speaker 1: to work out a great situation for the Big Three, UM, 360 00:24:53,760 --> 00:24:57,480 Speaker 1: it was a no brainer to be able to reward 361 00:24:57,520 --> 00:25:02,720 Speaker 1: our players with UM. Well, you know, if you play hard, 362 00:25:02,840 --> 00:25:06,720 Speaker 1: you make it to the playoffs, you can you can 363 00:25:06,840 --> 00:25:09,920 Speaker 1: find yourself in the beham Us. Now if the guy, 364 00:25:10,000 --> 00:25:13,800 Speaker 1: if that doesn't get the guys to play hard, their 365 00:25:13,960 --> 00:25:20,120 Speaker 1: wives when they hear that, you know, a play vacation 366 00:25:20,200 --> 00:25:24,480 Speaker 1: in the Bahamas, like that's gonna make them work hard. So, 367 00:25:25,119 --> 00:25:27,160 Speaker 1: you know, we just felt like it was a win 368 00:25:27,320 --> 00:25:31,640 Speaker 1: win all around, you know, for reward the best teams 369 00:25:32,040 --> 00:25:35,240 Speaker 1: and get everybody to play their hardest to get there. 370 00:25:35,760 --> 00:25:41,159 Speaker 1: And uh so we're happy. We're uh you know, bless 371 00:25:41,240 --> 00:25:45,400 Speaker 1: that Atlantis, uh you know, wanted us to beat him 372 00:25:45,400 --> 00:25:50,200 Speaker 1: and wanted to host the Big Three. So Cuba, as 373 00:25:50,200 --> 00:25:52,320 Speaker 1: we wrap up, I want to go back to and 374 00:25:52,320 --> 00:25:55,159 Speaker 1: building something that Michael Barr asked you a little bit earlier, 375 00:25:55,200 --> 00:25:58,320 Speaker 1: which is kind of the span of your career and 376 00:25:58,320 --> 00:26:02,760 Speaker 1: and specifically this notion that you know you've you've made 377 00:26:03,080 --> 00:26:06,720 Speaker 1: a leap, as it were, from your early days as 378 00:26:06,840 --> 00:26:12,080 Speaker 1: as obviously a very influential musician and actor to producing 379 00:26:12,200 --> 00:26:15,480 Speaker 1: being behind the camera now an owner and an operator 380 00:26:15,560 --> 00:26:19,320 Speaker 1: of a sports league. Tell us about the the importance 381 00:26:19,560 --> 00:26:23,440 Speaker 1: for you of that move and the different perspective, because 382 00:26:24,040 --> 00:26:25,520 Speaker 1: it's one thing to be in front of the camera, 383 00:26:25,600 --> 00:26:28,080 Speaker 1: it's another thing to be behind the camera, to be 384 00:26:28,200 --> 00:26:31,920 Speaker 1: raising the money to be sort of putting the team together, 385 00:26:32,440 --> 00:26:36,800 Speaker 1: help us understand the significance of that. I love it. 386 00:26:37,040 --> 00:26:40,600 Speaker 1: You know, that's where the action is. Um. To be 387 00:26:40,720 --> 00:26:43,520 Speaker 1: able to you know, get in front of the camera 388 00:26:43,600 --> 00:26:49,040 Speaker 1: and you know, um, it's pretty cool, I dig it um. 389 00:26:50,040 --> 00:26:53,880 Speaker 1: But to be able to be in the action, UM, 390 00:26:53,920 --> 00:26:58,320 Speaker 1: I love producing, you know in movies. You know, you're 391 00:26:58,440 --> 00:27:02,159 Speaker 1: kind of you are from you know, the start of 392 00:27:02,200 --> 00:27:07,560 Speaker 1: the idea almost to the to the d you know, premiere, 393 00:27:08,080 --> 00:27:10,800 Speaker 1: until you're putting out the DVD or the you know, 394 00:27:12,320 --> 00:27:15,919 Speaker 1: the work. So it's just fun to be able to 395 00:27:15,960 --> 00:27:18,320 Speaker 1: be in the mix on all those levels. You know, 396 00:27:18,320 --> 00:27:21,919 Speaker 1: I get frustrated sometime when I'm just the actor, you 397 00:27:21,960 --> 00:27:24,760 Speaker 1: know on a movie, because you know, you just come 398 00:27:24,800 --> 00:27:27,520 Speaker 1: in and kind of do what they need you to do. 399 00:27:28,000 --> 00:27:30,560 Speaker 1: You're not in those meetings, You're not kind of getting 400 00:27:30,560 --> 00:27:36,120 Speaker 1: your hands dirty. So um, it's just you know, fun 401 00:27:36,200 --> 00:27:40,200 Speaker 1: to create on on that level, not just to create 402 00:27:40,280 --> 00:27:42,959 Speaker 1: on what comes on in front of the camera. But 403 00:27:43,359 --> 00:27:47,639 Speaker 1: people don't understand that most of the creation happens before 404 00:27:47,680 --> 00:27:51,240 Speaker 1: the camera even turns on. It's all behind the scenes. 405 00:27:51,320 --> 00:27:55,600 Speaker 1: It's the pre production. It's uh, it's you know, setting 406 00:27:55,640 --> 00:27:59,040 Speaker 1: it up. That's why I love the Big Three because 407 00:27:59,560 --> 00:28:02,320 Speaker 1: we get to set up the party for the guys 408 00:28:02,520 --> 00:28:05,480 Speaker 1: to play. We set the stage for the guys to 409 00:28:05,640 --> 00:28:08,399 Speaker 1: do what they do, and we can sit back and 410 00:28:08,520 --> 00:28:12,520 Speaker 1: enjoy it. So I'm usually getting stage set up for 411 00:28:12,640 --> 00:28:15,639 Speaker 1: me to to kind of go up again and do 412 00:28:15,760 --> 00:28:18,800 Speaker 1: my thing. So it's kind of cool too, said it 413 00:28:18,880 --> 00:28:22,520 Speaker 1: for somebody else and let them do their thing. Um, 414 00:28:22,880 --> 00:28:26,080 Speaker 1: and so I just like to create on that level. 415 00:28:26,440 --> 00:28:29,919 Speaker 1: So that's where really getting my juice going well. And 416 00:28:29,960 --> 00:28:32,439 Speaker 1: it's interesting too to think about this moment. And I 417 00:28:32,480 --> 00:28:35,160 Speaker 1: recently spent some time with with Charles King over at Macro, 418 00:28:35,359 --> 00:28:37,680 Speaker 1: and you know, he talks about, as you know, sort 419 00:28:37,720 --> 00:28:41,400 Speaker 1: of the importance of you know, that representation behind the 420 00:28:41,440 --> 00:28:44,680 Speaker 1: camera as well, because, as you say, you're not just 421 00:28:45,400 --> 00:28:48,000 Speaker 1: you know, acting out what someone else has created. You're 422 00:28:48,000 --> 00:28:50,880 Speaker 1: dictating what gets created and what gets made and how 423 00:28:50,920 --> 00:28:55,200 Speaker 1: it gets distributed and who sees it. And it feels like, belatedly, 424 00:28:55,400 --> 00:28:59,000 Speaker 1: you know, terribly belatedly that we're sort of coming around 425 00:28:59,000 --> 00:29:02,600 Speaker 1: to this notion that we do need broader representation at 426 00:29:02,640 --> 00:29:06,960 Speaker 1: all levels, not just in front of the camera. And yeah, 427 00:29:07,000 --> 00:29:10,920 Speaker 1: I think it makes us smarter it makes us better, 428 00:29:11,720 --> 00:29:17,720 Speaker 1: It makes us uh more enriched when we get to 429 00:29:17,840 --> 00:29:26,560 Speaker 1: see different perspectives and points of view. Um. And when 430 00:29:26,960 --> 00:29:30,400 Speaker 1: when it don't happen when it should happen. You know, 431 00:29:30,720 --> 00:29:33,479 Speaker 1: it's like it's all it's something that we all should 432 00:29:34,000 --> 00:29:41,760 Speaker 1: combat because you know, we don't want to become um 433 00:29:42,040 --> 00:29:47,040 Speaker 1: singular thinking or you know we we you know, variety, 434 00:29:47,280 --> 00:29:50,080 Speaker 1: it's all that's despice of like variety. We don't want 435 00:29:50,080 --> 00:29:55,000 Speaker 1: to all be the same UM. So you know, having 436 00:29:55,040 --> 00:29:59,640 Speaker 1: more voices, different voices, being able to use those major 437 00:29:59,720 --> 00:30:05,760 Speaker 1: machine that's built for creativity. You know, it's a fight 438 00:30:05,840 --> 00:30:12,400 Speaker 1: we are should be fighting to here and see and watch. Amen. 439 00:30:12,520 --> 00:30:14,640 Speaker 1: All right, Well, we've been a big fan. I think 440 00:30:14,680 --> 00:30:16,440 Speaker 1: I can see prob us and say we've been big 441 00:30:16,440 --> 00:30:19,720 Speaker 1: fans of of all of your work over the years. 442 00:30:20,120 --> 00:30:25,000 Speaker 1: You know, Jesus back back back longer than any of 443 00:30:25,080 --> 00:30:27,520 Speaker 1: us want to admit in terms of how long we've 444 00:30:27,560 --> 00:30:29,520 Speaker 1: all been doing this. So we really appreciate your time. 445 00:30:29,560 --> 00:30:32,000 Speaker 1: Excited um to see the Big Three kick off this 446 00:30:32,040 --> 00:30:35,880 Speaker 1: weekend in Vegas. Ice Cube, Thank you so much, hey man, 447 00:30:35,920 --> 00:30:39,280 Speaker 1: thanks for letting me talk and uh talk about the 448 00:30:39,320 --> 00:30:47,160 Speaker 1: Big Three. Man, my favorite subject decided me, all right, 449 00:30:47,320 --> 00:30:50,040 Speaker 1: thanks a lot, Thanks a lot. I gotta say, bar 450 00:30:50,520 --> 00:30:53,040 Speaker 1: Ice Cube, I mean, is he the coolest guy we've 451 00:30:53,040 --> 00:30:55,160 Speaker 1: had on this show. I mean, we've had some pretty 452 00:30:55,200 --> 00:31:00,520 Speaker 1: interesting people, but none with as varied a career feels 453 00:31:00,600 --> 00:31:02,480 Speaker 1: like and he is really all in on the Big 454 00:31:02,520 --> 00:31:07,200 Speaker 1: Three talking about the Cube. I was really excited to 455 00:31:07,760 --> 00:31:13,640 Speaker 1: talk to him. He is. I'm always impressed when I 456 00:31:13,760 --> 00:31:17,280 Speaker 1: hear about the Big Three and the venture and it 457 00:31:17,280 --> 00:31:20,560 Speaker 1: appears to be, you know, getting its its wings and 458 00:31:20,600 --> 00:31:24,000 Speaker 1: taking off. The ratings are going to pick up because 459 00:31:24,040 --> 00:31:27,600 Speaker 1: I think people are going to like this version of basketball. 460 00:31:27,640 --> 00:31:30,160 Speaker 1: If you haven't seen it, check it out. It really 461 00:31:30,280 --> 00:31:33,200 Speaker 1: is fun. It's something the whole family can sit down 462 00:31:33,240 --> 00:31:35,720 Speaker 1: and watch. And he made a great point. He said, 463 00:31:35,800 --> 00:31:41,040 Speaker 1: you know more of the players here than you do 464 00:31:41,120 --> 00:31:43,640 Speaker 1: in the NBA Finals. And he's right. When you hear 465 00:31:43,680 --> 00:31:45,440 Speaker 1: the name Big Three, you think of the Big Three 466 00:31:45,440 --> 00:31:47,720 Speaker 1: and the Nets, you think of Kyrie Irving, you think 467 00:31:47,760 --> 00:31:50,800 Speaker 1: of it in the Big Three with the Celticspert mchaeale 468 00:31:50,800 --> 00:31:53,760 Speaker 1: in Parish. I love the fact that he talked about 469 00:31:53,760 --> 00:31:56,560 Speaker 1: how progressive this league is and that's not surprising giving 470 00:31:56,600 --> 00:31:59,640 Speaker 1: a Cube in his history. Uh, they have Clyde Drexeler's 471 00:31:59,640 --> 00:32:02,640 Speaker 1: that commit share two female head coaches, Lisa Leslie and 472 00:32:02,720 --> 00:32:05,720 Speaker 1: Nancy Lieberman. Amy Trashk is the chairman of the board. 473 00:32:05,760 --> 00:32:09,240 Speaker 1: She ran the Raiders for about seventeen years. Uh. They 474 00:32:09,320 --> 00:32:13,320 Speaker 1: have the first allowed players to u c B D 475 00:32:13,520 --> 00:32:17,680 Speaker 1: for pain, the first league to UH have problems for 476 00:32:18,040 --> 00:32:20,760 Speaker 1: mental health. And UM, I think that is just great. 477 00:32:20,800 --> 00:32:22,520 Speaker 1: Not to mention you look at all the benches. You 478 00:32:22,560 --> 00:32:25,720 Speaker 1: get coaches like Dr J Michael Cooper and the Glove 479 00:32:25,800 --> 00:32:28,000 Speaker 1: Gary Peyton. Every one of us has images of all 480 00:32:28,160 --> 00:32:30,239 Speaker 1: those three guys that the minute that the names roll 481 00:32:30,280 --> 00:32:33,440 Speaker 1: off our tongues. Yeah, it's funny. I just imagine this. 482 00:32:33,760 --> 00:32:40,640 Speaker 1: Excuse me, Mr Commissioner, the glide that that's my favorite. 483 00:32:40,680 --> 00:32:42,960 Speaker 1: That's that's one of my favorite things from that conversation. 484 00:32:43,280 --> 00:32:46,480 Speaker 1: All right, let's do it. Number of the week, Monro. 485 00:32:47,760 --> 00:32:50,880 Speaker 1: I'm kids feels better to be number one than number five. 486 00:32:50,920 --> 00:32:52,520 Speaker 1: I'll wear a number because of Mike. We have a 487 00:32:52,600 --> 00:32:54,400 Speaker 1: chance to go for three and a rown. Good numbers 488 00:32:54,400 --> 00:32:56,560 Speaker 1: is a good time. When I first started wearing the number, 489 00:32:56,600 --> 00:32:59,600 Speaker 1: how would just have been proud Bloomberg Business of Sports. 490 00:33:00,120 --> 00:33:05,680 Speaker 1: Number of the Week. Here we go, from our friends 491 00:33:05,680 --> 00:33:10,880 Speaker 1: at Sportico. Drew Brees has signed with points Bet as 492 00:33:10,960 --> 00:33:16,160 Speaker 1: the NBC equity ties overlap. Uh and good for Mr Breeze. 493 00:33:16,720 --> 00:33:21,200 Speaker 1: What I want to know is in the deal? Let 494 00:33:21,200 --> 00:33:24,040 Speaker 1: me read this right. Points Bet became the official betting 495 00:33:24,040 --> 00:33:29,720 Speaker 1: partner of NBC Sports assets that includes NBCs, N and 496 00:33:29,840 --> 00:33:33,680 Speaker 1: et cetera. In the deal, which is valued at almost 497 00:33:34,720 --> 00:33:41,400 Speaker 1: what including the equity? I want the what? So this is? Okay? 498 00:33:41,440 --> 00:33:43,840 Speaker 1: This is the investment. How much is the investment? How 499 00:33:43,920 --> 00:33:49,480 Speaker 1: much is it valued? Oh? How much? Okay? The company? Okay? Um, alright, 500 00:33:49,560 --> 00:33:51,880 Speaker 1: I don't think it's Unicorn, so I don't think it's 501 00:33:51,880 --> 00:33:56,840 Speaker 1: a billion. I'm gonna go with. I'll go under, I'll 502 00:33:56,840 --> 00:34:04,880 Speaker 1: go three quarters of a million. Uh, I'm gonna go 503 00:34:05,320 --> 00:34:11,439 Speaker 1: five million? Good god, how do you do it? It's 504 00:34:11,480 --> 00:34:16,359 Speaker 1: five dropped? I keep go on the nose. You get 505 00:34:16,400 --> 00:34:19,360 Speaker 1: the extra one d dollars from you know, for the 506 00:34:19,520 --> 00:34:22,240 Speaker 1: on the on the nose? How do you do this? Linchi? 507 00:34:23,040 --> 00:34:25,480 Speaker 1: I try to like erase everything in my mind, so 508 00:34:25,560 --> 00:34:29,080 Speaker 1: I don't want to give any both of my male menchi. Nope, nope, no, no, nope, 509 00:34:29,239 --> 00:34:31,719 Speaker 1: And I mean that you're trying to erase everything in 510 00:34:31,760 --> 00:34:37,480 Speaker 1: your mind. That's not hard byway. Well, Jason, Jason makes 511 00:34:37,480 --> 00:34:40,879 Speaker 1: the mistake of going first, then I have to analyze first, 512 00:34:41,719 --> 00:34:44,600 Speaker 1: has he like overshot the finish line? And if so, 513 00:34:44,800 --> 00:34:46,799 Speaker 1: you know, then I think the prices right theory, So 514 00:34:46,840 --> 00:34:49,799 Speaker 1: my mind is That's how my mind basically works. And 515 00:34:49,880 --> 00:34:51,920 Speaker 1: so I just picked a nice round number. You know, 516 00:34:51,960 --> 00:34:54,040 Speaker 1: if he picked like, you know, six seventy five, I 517 00:34:54,040 --> 00:34:56,520 Speaker 1: would have been I might have picked like you know, 518 00:34:59,040 --> 00:35:03,920 Speaker 1: all right, this is getting very complicated. Yeah, well you've 519 00:35:03,960 --> 00:35:06,960 Speaker 1: been listening to Bloomberg Business of Sports. Thanks for tuning in. 520 00:35:07,000 --> 00:35:08,799 Speaker 1: We're here each and every week at the same time, 521 00:35:08,840 --> 00:35:11,920 Speaker 1: plus online wherever you get your podcasts, and there you 522 00:35:11,960 --> 00:35:15,280 Speaker 1: can hear the extended versions of both the Michael Andretti 523 00:35:15,360 --> 00:35:18,200 Speaker 1: and the ice Cube interviews. We went deep with both 524 00:35:18,200 --> 00:35:20,759 Speaker 1: of them, so catch those when they dropped Monday's, Wednesdays 525 00:35:20,840 --> 00:35:24,840 Speaker 1: and Thursdays on our feed. I'm Jason Kelly. Find me 526 00:35:24,840 --> 00:35:28,520 Speaker 1: on Twitter at Jason Kelly News. Mike Lynch still waiting 527 00:35:28,520 --> 00:35:31,560 Speaker 1: from my prize to arrive from winning the number of 528 00:35:31,560 --> 00:35:34,360 Speaker 1: the week dony many times, and you can follow me 529 00:35:34,360 --> 00:35:39,720 Speaker 1: at Lynch w CVV Lindsey like Spock, remember I'm Michael 530 00:35:39,719 --> 00:35:43,120 Speaker 1: bar on Twitter at Dick Bars Sports. You're listening to 531 00:35:43,200 --> 00:35:47,120 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio around the world.