Speaker 1: What's up. I'm Laura Creni and I'm Alexa Kristen. Welcome
Speaker 1: back to one of the most important Atlantias election day.
Speaker 1: So it's November. If you haven't already dropped your ballot off,
Speaker 1: if you're not currently standing in line to vote, we
Speaker 1: ask you to please consider finding your local polling place
Speaker 1: to make your voice heard. If you need more information,
Speaker 1: go to vote for your Life dot com for more
Speaker 1: information on where you can vote today. And speaking of
Speaker 1: we have a very contextually relevant show today, Alexa. Christian
Speaker 1: Tom is in the Atlantia House with us today. He
Speaker 1: came off the campaign trail with Biden. He's the head
Speaker 1: of Digital Partnerships for Biden for President. Amazing conversation with
Speaker 1: him in a crazy crazy time on a crazy crazy day.
Speaker 1: And so we also paired Christian in with Kristin Mitchell.
Speaker 1: So Kristin Mitchell is founder of Nourish the People. We're
Speaker 1: gonna be hanging with Kristen on the back half of
Speaker 1: this episode to talk about her experience and working with
Speaker 1: executives in the advertising marketing media space who are working
Speaker 1: under tight timelines and talking about what it means to
Speaker 1: take a break, to take a pause to look inward
Speaker 1: and really create boundaries and space to really focus on
Speaker 1: our mental health and well being. And so with that,
Speaker 1: I hope everybody has the opportunity wherever you are listening
Speaker 1: to Atlantia today to join us and taking a collective
Speaker 1: breath as an ad community. On election day. We'll be
Speaker 1: right back and we're back in the studio with Christian Tom,
Speaker 1: head of Digital Partnerships for Biden for President. Christian, welcome
Speaker 1: to at Landia. Welcome, Thank you so much for having me.
Speaker 1: It's so we are so excited that you said yes,
Speaker 1: I will do a few minutes with you. Guys hot
Speaker 1: from the campaign trail, and we want to get a
Speaker 1: hot take from you on what's happening. So we're recording
Speaker 1: this a week before the election. And Christian, when we
Speaker 1: were talking earlier, you were saying, yes, obviously the elections
Speaker 1: the major deadline, but in the media and campaign world,
Speaker 1: there's another major deadline happening tonight. Can you tell us
Speaker 1: what that is? Yeah, So for this audience, it will
Speaker 1: be something that probably is closer to people's hearts or
Speaker 1: something that that maybe is more interesting. We're eight days
Speaker 1: out from election day and tonight at midnight. We actually
Speaker 1: do have a big advertising and digital advertising deadline. Anything
Speaker 1: that's political in nature needs to go into Facebook and
Speaker 1: be approved by midnight tonight. Facebook is not disallowing ads
Speaker 1: running up to election day, but they aren't allowing any
Speaker 1: new pieces of creative which adds an interesting, uh challenge
Speaker 1: for people who are running again as you can imagine
Speaker 1: huge numbers of add ad units and add groups at scale. Um,
Speaker 1: this is the this is the last chance to get
Speaker 1: stuff in I mean for fresh messaging. That's a real
Speaker 1: challenge totally. I mean yeah, it absolutely is. And and
Speaker 1: Facebook is allowing and again they obviously owned um, Instagram,
Speaker 1: so on Facebook and Instagram, we and all all political
Speaker 1: campaigns can continue to put out organic messaging with fresh
Speaker 1: creative and messaging through election day and beyond. But the
Speaker 1: paid boosting uh component, Yeah, it's um, this is the
Speaker 1: this is the deadline tonight. And anyone in the media
Speaker 1: side of the world understands it like paid is the game, right,
Speaker 1: Paid is the game for any brand anybody who have
Speaker 1: this conversation internally my company, Paid is the game. So
Speaker 1: it poses like big challenges and I think that this
Speaker 1: is the ongoing conversation way past the election that we're
Speaker 1: all going to have to have. UM so interested to
Speaker 1: have you come back post election uh and talk about
Speaker 1: that and talk about what you're seeing in terms of
Speaker 1: even kind of broader impact of of a decision like that,
Speaker 1: if you would be amazing, I would love to. Yeah.
Speaker 1: Prior to joining the Biden for President campaign, you were
Speaker 1: working in a sales and partnership's capacity with Group nine.
Speaker 1: Can you talk to us about your decision to move
Speaker 1: from working in advertising sales over to a political campaign. Yeah. So.
Speaker 1: My my background most directly right is having spent five
Speaker 1: years at now This, which was in kind of our
Speaker 1: start up phase, and and the Dono, which together joined
Speaker 1: up to create Group nine with a bunch of other
Speaker 1: media properties. So I was on the publisher side, and
Speaker 1: before that I was at the platforms. I worked at
Speaker 1: Twitter for four years. UM was one of the first
Speaker 1: kind of handful of employees at Twitter in the New
Speaker 1: York office, And I worked at Google on YouTube before that.
Speaker 1: So for me, the interesting kind of intersection was always
Speaker 1: UM uh video and social platforms UH, and then and
Speaker 1: then Group nine. Being a publisher who has really been
Speaker 1: some of the leaders about thinking about UM publishing in
Speaker 1: a digital and social first way to come to a
Speaker 1: campaign where there are, um not always a lot of
Speaker 1: people who come from industry, meaning who have a background
Speaker 1: similar to what I've described. There are a few people
Speaker 1: who've worked at other big publishing companies and or platforms, etcetera.
Speaker 1: But a lot of people, and I think this is
Speaker 1: true in most industries, come from the industry. These are
Speaker 1: people who maybe serial agency people or serial entrepreneurs. I
Speaker 1: think a lot of the people who are my colleagues
Speaker 1: now are serial campaign people. This is what they do, um,
Speaker 1: and they know the political world inside out. Um. And
Speaker 1: I think what is nice is I hope what I
Speaker 1: bring is a little bit of it. Therefore, an outside perspective,
Speaker 1: meaning outside of politics, but a media industry first perspective.
Speaker 1: So was there a moment, Christian and where you decided
Speaker 1: to say, I'm going to get into the political marketing
Speaker 1: arena and bring this perspective over to the campaign. Yeah,
Speaker 1: I mean I I was motivated enormously by, uh, the
Speaker 1: motivation I think a lot of people have, which is
Speaker 1: to get Donald Trump out of office. Um. For me,
Speaker 1: this has actually always been a bit more than merely
Speaker 1: I think Donald Trump is a terrible president and a
Speaker 1: bad person actually at his at his core um, which
Speaker 1: I do think, um. It is to me this has
Speaker 1: always been also affirmatively the respect I've had for Joe
Speaker 1: Biden as a public servant um and as someone who
Speaker 1: at his core isn't fundamentally decent human um. And I've
Speaker 1: always admired him in politics. So the opportunity as the field,
Speaker 1: meaning the Democratic primary winnowed um was one that I
Speaker 1: couldn't pass up. And this is, I think, as Joe
Speaker 1: Biden has said, truly a battle for the soul of
Speaker 1: our nation. This is a referendum on who we are
Speaker 1: as Americans. And maybe that's you know, me bighest working
Speaker 1: on the Biden campaign, coming with somewhat kind of like
Speaker 1: flowery language, but I sincerely deeply believe that um. And
Speaker 1: so it's an honor, And it was something that I've
Speaker 1: always had a great interest in terms of politics and
Speaker 1: leveraging some of the skills that I can bring to
Speaker 1: any organization, uh and and doing it here. How did
Speaker 1: you kind of take your experience working in the marketing
Speaker 1: media industry and translate it into really creating great digital partnerships,
Speaker 1: which is your role at the Biden campaign. Well, I
Speaker 1: guess for for me, I got introduced to Rob Flaherty,
Speaker 1: who runs all the digital efforts here at the at
Speaker 1: the Biden campaign UM, and as he was building out
Speaker 1: this team, because this was when I started at the
Speaker 1: campaign JEW which feels like simultaneously super recent but also
Speaker 1: a lifetime ago. Uh. And we were talking earlier, just
Speaker 1: as we were getting set up about how this is
Speaker 1: a uh seven job and and so it's been like
Speaker 1: a lifetime of of work experience. UM. But I got
Speaker 1: introduced to Rob, and the idea of a partnerships team
Speaker 1: is actually not a team that from what he has
Speaker 1: shared with me, UM is kind of like on a
Speaker 1: presidential campaign digital uh, normal organization or previous work. And
Speaker 1: the example he gave to me was a little bit
Speaker 1: of UM kind of like looking one cycle ago. So
Speaker 1: on Hillary Clinton's campaign, the idea of audience development was
Speaker 1: this novel concept and it was kind of like, oh, um,
Speaker 1: publishers have audience development teams, and the Clinton campaign in
Speaker 1: that case is acting in many ways like a publisher,
Speaker 1: at least in the digital mindset, So maybe what you
Speaker 1: want to do that and this year in UM, there
Speaker 1: is an audience development team, and there's been an understanding,
Speaker 1: kind of a tacit acknowledgement of how the Biden campaigns
Speaker 1: that like a publisher so so like kind of the
Speaker 1: playbook from four years ago becomes the default. So I
Speaker 1: think of potentially, if we do our jobs right here, um,
Speaker 1: the idea of a partnerships team also can become something
Speaker 1: that is part of the playbook for for the next cycle.
Speaker 1: I love that are their partnerships Christian you can point
Speaker 1: to or talk about. That would be a manifestation of
Speaker 1: bringing that media marketing mindset from outside the Beltway, if
Speaker 1: you will, into the political arena that you think represents
Speaker 1: where you see political marketing needing to go. So the
Speaker 1: Partnerships team, as we've built it has three overall pillars.
Speaker 1: The pillars are one uh net new platforms, two digital
Speaker 1: and and actually like digital and social first publishers, and
Speaker 1: then three is creators influencers um uh and and that
Speaker 1: that side of the world. So I can give me
Speaker 1: an example in each category that illustrates I think, um,
Speaker 1: exactly what you're you're describing so um so in the
Speaker 1: in the platform side, part of what we're thinking about
Speaker 1: here is not our own channels, meaning a place where
Speaker 1: you'll have an at Joe Biden or at Kamala Harris.
Speaker 1: And in fact I just mentioned we have uh an
Speaker 1: audience development team. Their whole job is to publish content
Speaker 1: on our channels, to grow our audiences there, to think
Speaker 1: about what's you know, uh an engagement that makes sense
Speaker 1: on those platforms, and communicate effectively. So that's what our
Speaker 1: audience development a development team does, and they do it
Speaker 1: exceptionally well. The whole, the whole idea of this partnership's
Speaker 1: team is as much as possible to get off of
Speaker 1: our own channels, how do we grow our reach by
Speaker 1: meeting people where they are and actually putting ourselves outside
Speaker 1: of the at Joe Biden equivalent. So UM to two
Speaker 1: platforms that are really different, but that illustrate that UM.
Speaker 1: One of them is a partnership that we put together
Speaker 1: with Cameo. So Cameo for those of you who are
Speaker 1: are not familiar with it, UM is it's a it's
Speaker 1: a platform and it's a place where they created a
Speaker 1: marketplace where buyers and sellers can meet. The buyers being
Speaker 1: individual people, and the sellers in this case, if you will,
Speaker 1: are the celebs, the influencers who are able to offer
Speaker 1: up for anywhere I think from like fifteen or fifty
Speaker 1: dollars to a few hundred or maybe a few thousand
Speaker 1: dollars a shout out video recorded on their phones in
Speaker 1: their own homes, and you may have it for uh,
Speaker 1: Laura getting it for our friend Alexa to say happy
Speaker 1: birthday or whatever it might be. And it's done super
Speaker 1: well during the pandemic because like gifting, the kind of
Speaker 1: social is a really fun way of doing it right
Speaker 1: then and you get these birthday shout outs or happy graduation,
Speaker 1: whatever might be. So that's an existing product out in
Speaker 1: the world. It's a platform. We went and did the
Speaker 1: partnership work and all the legal and operations work to
Speaker 1: allow for a celebrity when you go to his or
Speaker 1: her page to have the cameos they do and fulfill
Speaker 1: not be a payment that's processed on cameo dot com.
Speaker 1: It becomes a donation to BFP Biden for President via
Speaker 1: Act Blue, and all the operations back and happens to
Speaker 1: authenticate that the donation took place and for that same
Speaker 1: two and fifty dollars or whatever it might be, Uh,
Speaker 1: the the celebrity then fulfills the request and which is
Speaker 1: the happy birthday or whatever it might it might be UM,
Speaker 1: and gives a great kind of plug and shout out
Speaker 1: to to the friend who who made a donation to
Speaker 1: the Biden campaign for it and the reason why to me,
Speaker 1: this is a good example of a digital first platform
Speaker 1: is because a the campaign of course, is a fundraising
Speaker 1: tool that receives the donation and the contribution, which is great.
Speaker 1: U be the celeb who is often you know, banging
Speaker 1: down our door looking for ways to get involved, especially
Speaker 1: when they can't go and join a rally like they
Speaker 1: would have in a traditional election year of meaning an
Speaker 1: in person rally. Can do these can do them at
Speaker 1: home in their own spare time, right like thirty to
Speaker 1: sixty seconds at a time. UM. And then see the
Speaker 1: part to me that's arguably the most powerful from my
Speaker 1: standpoint is all of the downstream earned impressions that we
Speaker 1: get from the gift recipient sharing and other social feeds.
Speaker 1: Oh my gosh, check it out. I got this great
Speaker 1: shout out from past. So cameo is an example of
Speaker 1: a platform and again very different from say Twitter as
Speaker 1: a platform in and of itself. So that's one another
Speaker 1: platform that we're working on is um it's TikTok, but TikTok.
Speaker 1: TikTok's one where it's interesting we do we do not
Speaker 1: have an owned channel, and you may have seen kind
Speaker 1: of leaked in the press that we as Biden campaign
Speaker 1: staff do not have TikTok on our phones. Um there
Speaker 1: were some information security concerns, uh, And so that means
Speaker 1: therefore we as the campaign from again like that owned
Speaker 1: channel aren't aren't on there. So we're thinking a lot
Speaker 1: about how do we deploy a distributed creator lad approach
Speaker 1: to have a presence on TikTok, to have pro Joe
Speaker 1: Biden messaging without the need for our principles for our
Speaker 1: our indidates to be on on the platform. I think
Speaker 1: you guys have done a good job. I think you
Speaker 1: guys have me I some I see Biden stuff all
Speaker 1: the time. I'm also and the all go, I mean
Speaker 1: I'm happy in the all go. But here you're you're
Speaker 1: gonna get targeted what we the TikTok things you want
Speaker 1: to see. But yeah, I mean, you're right. We we've
Speaker 1: been measuring obviously across the board, the number of impressions
Speaker 1: or number of posts or you know for TikTok. It's
Speaker 1: also that like how often a piece of audio is used.
Speaker 1: That's kind of how things go viral on TikTok, So
Speaker 1: you can see how many times a piece of audio
Speaker 1: has been used and like kind of get a sense
Speaker 1: for how it's been going. And yeah, we're we're happy
Speaker 1: that we've been able to make a big den um
Speaker 1: and get a lot of provide Harris messaging. So those
Speaker 1: are like, those are platforms. That's another thing Christian that
Speaker 1: we want you to come back and talk about because
Speaker 1: they think there is right again the security issues or
Speaker 1: non issues, but the perceptions with TikTok are huge in
Speaker 1: terms of that platform being able to scale and grow
Speaker 1: um and particularly at a time that's so critical right
Speaker 1: in the Nations kind of history. So it's a really
Speaker 1: interesting tidbit about not having TikTok on your phones totally,
Speaker 1: So thinking Christian about really at this point, eight days away,
Speaker 1: what's the combination of data versus gut that you're using
Speaker 1: at this point. We talked with Lisa Sherman on our
Speaker 1: previous episode, Presidency of the AD Council. The idea of
Speaker 1: speed over perfection. The fly swatter comes to mind. The
Speaker 1: fly swatter. I don't think there was any amount of
Speaker 1: data that you could have looked at. Maybe there was, uh,
Speaker 1: in the amount of time it took to get from
Speaker 1: a debate to UM having the fly swatter up on
Speaker 1: your website and available for sale. So so talk to
Speaker 1: us about that dynamic and what you see as being
Speaker 1: the most effective under the tight timelines in which you're working.
Speaker 1: We sold a lot of fly swatters. Let me you,
Speaker 1: we sold a lot of fly swatters. And and actually
Speaker 1: more than that, it was unbelievably impressive to see the
Speaker 1: slack channel for all of the provals to do something
Speaker 1: fly swatter related, and then subsequently, uh, the amazing speed
Speaker 1: to find a Union made fly swatter. All of the
Speaker 1: merch in our Joe Biden store is Union made and printed.
Speaker 1: So not only were they able to just get it
Speaker 1: up live on the Joe Biden store as an item
Speaker 1: for sale, they had to source the Union fly swatter
Speaker 1: in the first place, which is so impressive, UM, and
Speaker 1: and was able to be done. So, UM, I think
Speaker 1: on something like that, when you're in a rapid response
Speaker 1: or a real time environment, UM, I think you're probably
Speaker 1: gonna lean a bit more gut UM, and that probably
Speaker 1: is true when you think about the the best worst
Speaker 1: analogy of like Oreo Dunk in the dark, there had
Speaker 1: to be some level of a gut call on what
Speaker 1: would be working for the brand voice of the company
Speaker 1: and same thing here. UM. There's a lot of real
Speaker 1: time decisioning that takes place on something like that. Uh.
Speaker 1: We also use a whole host of data as you
Speaker 1: as you as you share. So there's a person on
Speaker 1: our team for example, UM, a woman named Alison Stern
Speaker 1: who was the co creator of and co founder of
Speaker 1: Tubular Labs, which is a measurement firm. She works on
Speaker 1: the campaign and has really helped to infuse and then
Speaker 1: give a shout out to Allison for this has done
Speaker 1: a great job to infuse a data driven approach for
Speaker 1: when we are signing partnerships with media publishers with influencers
Speaker 1: UM and has made available again like kind of her
Speaker 1: her thinking around it. UM. And So I guess the
Speaker 1: obvious answer is it's both. But I do think it
Speaker 1: depends a bit on what situation you're in, because you're
Speaker 1: probably gonna skew a bit more one way UM, and
Speaker 1: then and then sew a bit more towards the other side.
Speaker 1: Speaking of that Christian you know, were there things that
Speaker 1: you guys had to make quick calls on that took
Speaker 1: you into unexpected or new directions? Were there are things
Speaker 1: that you know you can't plan for. Some of these
Speaker 1: things you couldn't planned for the fly? I mean, the
Speaker 1: fly was amazing, um, no matter what side you're on.
Speaker 1: It was just a kind of a crazy thing that happened.
Speaker 1: But were there things that from a bigger change that
Speaker 1: took you guys in a different direction? And what were they? Yeah?
Speaker 1: I mean I can even give you an example that
Speaker 1: that is more on our side of the house, um,
Speaker 1: around the work that we did with animal crossing. Yeah,
Speaker 1: the the animal crossing work was not breaking news. This
Speaker 1: is not deeply political, uh Supreme Court fight kind of
Speaker 1: a high stakes thing. However, it was something that we
Speaker 1: worked on uh and created. I guess you would call
Speaker 1: it like almost an m v P, like a minimum
Speaker 1: viable product. It was the arm science. It's a native thing.
Speaker 1: People do it all all up and down the board, UM,
Speaker 1: and it has this almost low fi look, almost like grainy.
Speaker 1: If you don't know animal crossing, you think that it's
Speaker 1: it's like, um, hard to read UM, and we thought
Speaker 1: that corners of the internet might really appreciate it. And
Speaker 1: that's certainly people who play animal crossing and have their
Speaker 1: own island and really care about what it looks like
Speaker 1: would really appreciate it. It It would be a fun nod
Speaker 1: to the fact that, UM, this is an important user
Speaker 1: base and that people are spending time on animal crossing
Speaker 1: and we really do want to be people everywhere where
Speaker 1: they are, including on something like an animal crossing UM.
Speaker 1: And to answer your question, it was it was a
Speaker 1: piece of news and a piece of work that got
Speaker 1: such an outsized, real time, super fast positive reaction UM
Speaker 1: that we had to think pretty creatively, uh and pretty
Speaker 1: quickly to think to put in plans in place for
Speaker 1: what we would do for a two point oh UM
Speaker 1: and to make it clear it's not a flash in
Speaker 1: the pan activity and UH and we didn't. We launched
Speaker 1: the Biden Island and our field office with all sorts
Speaker 1: of Easter eggs UM and shout outs to and acknowledgments
Speaker 1: of Joe Biden's past and his interests, as well as
Speaker 1: Kummel Harris's UM and the team that did the work
Speaker 1: did an awesome job thinking about what's native to animal
Speaker 1: crossing and seeing the reaction in terms of the numbers,
Speaker 1: seeing the reaction in terms of using the tweets and whatnot.
Speaker 1: It's been also so again, maybe maybe a bit different
Speaker 1: from like a real time tweet of how to respond
Speaker 1: to something happening in the real world or a geopolitical
Speaker 1: but in terms of a digital partnership, it was something
Speaker 1: that we had to move pretty quickly, and I just
Speaker 1: feel like if more brands acted like they were in
Speaker 1: a presidential campaign, we would see a lot more innovation
Speaker 1: and a lot more willingness to say doesn't need to
Speaker 1: be perfect. It's something we're gonna m v P. We're
Speaker 1: going to get out there and talk to the for
Speaker 1: the far corners of the Internet UM and see if
Speaker 1: they appreciate it. I just feel like that's a lesson
Speaker 1: that we can all take back. What are your thoughts
Speaker 1: on seeing more UM individuals who work in media and
Speaker 1: marketing coming into the political marketing sphere and what impact
Speaker 1: do you think that might have on future elections. I
Speaker 1: think there will always be some number of UM operators
Speaker 1: or or even uh some number of agencies who are
Speaker 1: like whose agency services are used for for the campaign,
Speaker 1: and that's been true for a while people coming from
Speaker 1: maybe more of like my perspective, who are trying to
Speaker 1: do things a bit differently. I hope. I think, UM
Speaker 1: that it's proven to be really powerful to have an
Speaker 1: outside an outside voice. And I don't even tell you
Speaker 1: that some of the things that we're doing with digital
Speaker 1: publishers UM are not new as in Christian is some
Speaker 1: innovation person. These are in some cases things that a
Speaker 1: group nine of the world does or has done UM
Speaker 1: for a little while. So it's it really is in
Speaker 1: that case just about pulling something from a totally different
Speaker 1: arena or outside of what people are used to hearing UM.
Speaker 1: And a lot of what we're doing is really great
Speaker 1: branded content from a number of buzzfeeds individual channels. So
Speaker 1: branded content for BuzzFeed is a is a well oiled machine,
Speaker 1: meaning they really know what they're doing and how to
Speaker 1: make it feel native. They are pros at this kind
Speaker 1: of social first and video stuff. UM. When we are
Speaker 1: doing things with peril Like, which is one of their
Speaker 1: pages that focuses on Latino audiences UM, and we're doing
Speaker 1: things with Tasty, which is they're really popular food brand
Speaker 1: media publisher UH and so what an approachable way for
Speaker 1: in that case, in the latter case for Dr Jill
Speaker 1: Biden to talk about family and to talk about home
Speaker 1: and the importance of voting even in the context of
Speaker 1: making which they did for the world famous chicken farm.
Speaker 1: It was great. I love it. I want that recipe.
Speaker 1: I need to see that video. I think you just
Speaker 1: gave us a couple of really important nuggets, one of
Speaker 1: which Laura and I talked about a lot. Right, it's
Speaker 1: not about the word innovation, which is just a weird,
Speaker 1: bad word that doesn't really mean a lot, And they
Speaker 1: don't think about how can you take something that's working
Speaker 1: and actually put it into a different context with a
Speaker 1: different audience, and all of a sudden there's actually something
Speaker 1: kind of magic all that happens for both the audience
Speaker 1: and the brand. So it's a great That is a
Speaker 1: great kind of message because it's so critical to think
Speaker 1: about creating some tension between the context and the audience.
Speaker 1: It doesn't have to be net new And I love
Speaker 1: the idea Christian of what you're talking about and developing
Speaker 1: this partnership's team withinside Political Campaigns is really the cross
Speaker 1: pollination of I p right knowing what you know the
Speaker 1: campaign is best at, and then not necessarily having to
Speaker 1: create something net new, but going out and finding partners
Speaker 1: where that is their expertise, that is their skill set,
Speaker 1: that is their platform, that is their tech stact, whatever
Speaker 1: the case may be, and building on it. I think
Speaker 1: that's something we've been talking a lot about on the show,
Speaker 1: is like double down on the thing you're best at
Speaker 1: and then go and bridge these external partnerships and find
Speaker 1: ways to collaborate in new ways where one post one
Speaker 1: may equal ten. So with that, Alexa, I think we
Speaker 1: have a final question what is next? What is post
Speaker 1: next week? For Christian Tom? Where are you gonna go?
Speaker 1: What are you gonna do? I can tell you what's
Speaker 1: next actually in terms of the campaign, which is you're
Speaker 1: listening to this on election day, um, we will have
Speaker 1: just concluded a body of work that we're um creating
Speaker 1: right now, which is what we're calling Project seventy two.
Speaker 1: It is the final seventy two hours leading into the
Speaker 1: campaign and providing a really clean and clear um scaffolding
Speaker 1: for people, individuals, influencers, creators, celebrities, people to help quote
Speaker 1: unquote kind of donate their accounts to this campaign and
Speaker 1: We're going to give people really easy and hopefully really
Speaker 1: fun and compelling things to share on their social feeds,
Speaker 1: whether that's agat, vertical or square or every every type
Speaker 1: of format you can think of, UM with a bunch
Speaker 1: of different esthetics that you can go and put out
Speaker 1: on your channels. After that, meaning starting today election day,
Speaker 1: we are also thinking a little bit about UM if
Speaker 1: we need to have UM the same help of people
Speaker 1: and influencers across the board in a scenario where this
Speaker 1: election is not determined on the night of November three
Speaker 1: tonight when you're listening to this, so UM, what's next
Speaker 1: is you may well be called upon if you're listening
Speaker 1: to this to help us make sure that the vote
Speaker 1: count period m is H is happening, and that all
Speaker 1: the votes are counted, and that UM everything is tabulated
Speaker 1: in a way that that means that everyone's voice is heard.
Speaker 1: So there's a there was work between now and November three, UM,
Speaker 1: and there may well be work to be done together
Speaker 1: after that as well. We're gonna run into our final
Speaker 1: statement that we ask everyone to do. It's called kill
Speaker 1: by d I Y. So what would you anything you want?
Speaker 1: What would you kill? What would you purchase or acquire
Speaker 1: What would you do yourself? And it's a lightning round.
Speaker 1: I have a irrational dislike of umbrellas. It's kind of
Speaker 1: a controversial take, but walking on New York City streets
Speaker 1: with trying to dodge umbrellas and yourself trying to put
Speaker 1: your umbrella down and hope other people, I would love
Speaker 1: to just have everyone to be running in between awnings
Speaker 1: or something instead, but that might not be totally feasible.
Speaker 1: But I would say kill umbrellas. Umbrella is not that controversial.
Speaker 1: I like it all right. What would you buy? I
Speaker 1: would love to buy UH and I've had that that
Speaker 1: did even more because right now it actually is my
Speaker 1: main UH productivity machine. But I would love to buy
Speaker 1: one that could do even more than what it does now.
Speaker 1: And Apple just released their new iPads, So I think
Speaker 1: you're in luck and oh boy, what would you do yourself?
Speaker 1: We like everyone else, I've been doing a lot of
Speaker 1: baking um, but we've also been therefore been doing a
Speaker 1: lot of a lot of cooking. So what I would
Speaker 1: love to learn how to d I y really well?
Speaker 1: UM is more interesting dishes and Christian If people want
Speaker 1: to send you recipes or get in touch with you
Speaker 1: about future collaborations. Are partnerships post election? How can they
Speaker 1: get in touch with you? I guess Twitter is probably
Speaker 1: best on Twitter. I'm at ce L Tom ce L
Speaker 1: t O M, so please hit me up. And I
Speaker 1: really appreciate both of you, and thank you for having me. Christian,
Speaker 1: thank you so much. Good luck the next eight days
Speaker 1: and beyond. We hope you'll come back. Yes, thank you.
Speaker 1: We'll see you soon, Christian, take care. Thank you so much.
Speaker 1: Alexa and I wanted to take a collective pause this
Speaker 1: election day and talk about turning busy into being. We're
Speaker 1: welcoming Kristin Mitchell, founder of Nourish the People. Kristen, welcome
Speaker 1: to Atlantia. Thank you so much for having me. I'm
Speaker 1: so happy to be here. I would love for you
Speaker 1: to take everyone on your journey um over the last
Speaker 1: few years in working in the health and wellness space.
Speaker 1: Of course, well it's always a long story how people
Speaker 1: get really into wellness, deeply into this work. But I
Speaker 1: think with me, it really started way back when I
Speaker 1: was probably about fifteen is when I started doing yoga,
Speaker 1: so yoga with my free into everything. My mom did
Speaker 1: it as long as I can remember, so throughout my life,
Speaker 1: yoga has always been a constant. I moved to New York,
Speaker 1: very busy environment, had a lot of crazy jobs, and
Speaker 1: I realized over time that as I was dealing with
Speaker 1: more and more anxiety and more and more stressful situations,
Speaker 1: it was returning back to that practice in that room
Speaker 1: that I had had since I was fifteen that really
Speaker 1: kept me grounded and kind of sane. So eventually I
Speaker 1: hit a low point in ironically four years ago cycles
Speaker 1: and decided that I just wanted to learn more about yoga,
Speaker 1: but beyond that, learn more about I guess why it
Speaker 1: worked for me. So I went deep into a two
Speaker 1: teacher training program and then from there it's just been
Speaker 1: kind of the rest of my life. That was really
Speaker 1: the first big door that opened and clicked in my mind.
Speaker 1: And spending that much time thinking about yoga, mindfulness, the
Speaker 1: background of it, the history, it really changed my perspective
Speaker 1: on how I behave, how I see things, and really
Speaker 1: how I live. So pause on that one. Around that
Speaker 1: same time, I was working a bunch of different random
Speaker 1: jobs because just pivot, you know, and I ended up
Speaker 1: meeting Laura, and that was another really big turning point.
Speaker 1: For me because I saw something in you that I loved,
Speaker 1: and I also saw that there were so many aspects
Speaker 1: of what you were doing in the way that you
Speaker 1: were living throughout your day that could benefit from me
Speaker 1: being there to provide support from these teachings that I
Speaker 1: had been practicing for a really long time. So that's
Speaker 1: kind of where my my wellness practice as an individual
Speaker 1: in my work, they kind of started to come together
Speaker 1: as one, and that eventually ended up informing Nourish the
Speaker 1: People in my mission now, which is helping really motivated
Speaker 1: creative doers in this world who we really need, and
Speaker 1: there are so many of them, and especially in this
Speaker 1: time in particular, there's so many activists and entrepreneurs have
Speaker 1: to think differently and everyone's really being pushed. So I
Speaker 1: want to provide a platform and practices that are simple
Speaker 1: to help people always be able to return to their
Speaker 1: sense of calm even in these very chaotic situations, because
Speaker 1: that's ultimately what I've been trying to do for myself
Speaker 1: and when I was able to do for Laura a
Speaker 1: little bit. Let's talk about nourish the people, talk about
Speaker 1: building this brand of course, well again, I mean I
Speaker 1: kind of have I kind of have you to thank
Speaker 1: for it, honestly, Laura, because as I was working with you,
Speaker 1: and as I was working in an agency, and this
Speaker 1: was my first exposure to agency life. Of course, um,
Speaker 1: we were working together today every day on the regular,
Speaker 1: but then I was also in an office of just brilliant,
Speaker 1: brilliant people who are just churning and doing so much
Speaker 1: all of the time. So that kind of inspired something
Speaker 1: in me to think, Huh, how can I simplify all
Speaker 1: of this information that I have in my mind, all
Speaker 1: of this information about food I've I've went to Institute
Speaker 1: of Integrative Nutrition. So there's that side, all this information
Speaker 1: about mindfulness, about yoga, about breathwork, about meditation, but simple
Speaker 1: down to a point where it's not intimidating, there's not
Speaker 1: a barrier to entry, but rather it can be really
Speaker 1: grasp herbal, really practical, and these creatives and doers can
Speaker 1: integrate these things into their life in little tiny bits
Speaker 1: every single day to make a difference. And I think
Speaker 1: that we are in this era of just doing, doing, doing, going, going, going.
Speaker 1: So if I can even find an ounce like two, three,
Speaker 1: five minutes of someone's day to kind of help them
Speaker 1: set a boundary or help them take a pause and
Speaker 1: make it not intimidating. Then that's the goal, that's the mission.
Speaker 1: So give us a few examples of that. So the
Speaker 1: first thing that I'd say, and I preach this all
Speaker 1: the time recently, especially to myself, is when you are
Speaker 1: having a moment of complete overwhelm or anxiety or stress
Speaker 1: or whatever it is, don't fight it. I think we
Speaker 1: are also in this society where we really try to
Speaker 1: escape negative feelings and escape discomfort. And the fact of
Speaker 1: the matter is where in a challenging time, everyone's having
Speaker 1: a hard year in these types of emotions and these
Speaker 1: types of feelings are just going to happen. So when
Speaker 1: you can sit there and just acknowledge what it is
Speaker 1: that you're feeling, just by acknowledging it, just by putting
Speaker 1: the verbiage around, not saying like I am anxious, but
Speaker 1: just saying I'm experiencing anxiety right now, that will help
Speaker 1: because what that does to your mind is it tells you, oh,
Speaker 1: I'm not actually attached to this. This is just something
Speaker 1: that's coming through me in this moment, and eventually, like
Speaker 1: all things, it will change. So that's my first number
Speaker 1: one tip, right now is just be very kind to
Speaker 1: yourself and have the wherewithal to acknowledge these hard moments
Speaker 1: and just say them for what they are. This is
Speaker 1: a hard moment. I feel really overwhelmed right now. But
Speaker 1: that's okay because they always they change to the nature
Speaker 1: of my mind. It's the nature of emotions. It's always shifting.
Speaker 1: So number one. Number two, everyone says it. At nauseam,
Speaker 1: you have to breathe. You have to breathe. I feel
Speaker 1: a full breath in in, a full breath out, and
Speaker 1: repeat that. Can we just do that right now together? Yeah,
Speaker 1: let's do it, all right, everyone, Let's do this, okay, everyone, So,
Speaker 1: wherever you're sitting, if you're sitting cross legged, if you're
Speaker 1: sitting with your feet on the ground, I just un
Speaker 1: crossed my legs and put my feet down. The first
Speaker 1: thing that you do is you notice your point of
Speaker 1: contact with the floor, because that feeling of gravity, that
Speaker 1: feeling of being supported, will always calm your nervous system.
Speaker 1: It will always let you know that you're okay, you're held,
Speaker 1: you're in the car, wherever you are, it doesn't matter.
Speaker 1: Just notice your seat, notice the bottoms of your feet.
Speaker 1: Let the breath come out of your body and then
Speaker 1: take a full inhale into your nose, ride the breath
Speaker 1: all the way down into your belly, fill your belly
Speaker 1: exand and then just acts how let it go. There
Speaker 1: you go. That's number two. It works every time, instantly
Speaker 1: feeling better. Yes, it instantly works. And it's so silly
Speaker 1: because it's so simple, but it always works. So that's
Speaker 1: my big thing number two that I with say, and
Speaker 1: the number three, which is actually this is funny. It's
Speaker 1: popping into my mind right now, so I'm just going
Speaker 1: to go for it. Remember the moments that you felt
Speaker 1: really good. There's a lot of emphasis around even myself
Speaker 1: like stress and anxiety, but I think it's important to
Speaker 1: have a note or a photo or something of a
Speaker 1: time when you just mentally felt really well, really on
Speaker 1: it and just really good, really like yourself, and go
Speaker 1: back to that moment, maybe close your eyes and just
Speaker 1: put yourself back in that headspace, use your imagination just
Speaker 1: what you what did you feel at that time, just
Speaker 1: as a reminder to your body and to your mind
Speaker 1: that you can easily go back there. As you've been building,
Speaker 1: have you recognized patterns with executives that you've worked with
Speaker 1: that have informed your services in terms of what you're
Speaker 1: offering through nurse of people, both in the content of
Speaker 1: your newsletter, but also in the services that you're designing,
Speaker 1: be at yoga, practice, coaching, meditation, et cetera. Have there
Speaker 1: been patterned There's always patterns. We're all kind of all
Speaker 1: cycling around many of the same things, just in our
Speaker 1: own unique ways. One thing that I noticed a lot
Speaker 1: that I also personally deal with, of course, is perfectionism.
Speaker 1: This this idea of needing to maintain all of these
Speaker 1: really really high standards that we build for ourselves constantly.
Speaker 1: That's a big one. Another really big one is just
Speaker 1: generally lack of boundaries. There's a lack of boundary now,
Speaker 1: especially in homes, because you're working, you're doing everything from
Speaker 1: your space. So how can you help people adjust their
Speaker 1: physical environments, in their mindset around their physical environments to
Speaker 1: create boundaries for themselves within their days. That's a really
Speaker 1: big one that I think a lot of people are
Speaker 1: working through right now. And another one that I want
Speaker 1: to say that's again a little bit cheesy, but you've
Speaker 1: got to just hang with me, is just needing to
Speaker 1: be easier on yourself it's everyone gets really wrapped up
Speaker 1: in really stress stubt in things that aren't going, things
Speaker 1: that aren't meeting expectations. And I think it's so important
Speaker 1: collectively across the board for everyone to just be gentle
Speaker 1: with yourself, be kind no matter what you're doing right now,
Speaker 1: just recognize there's so so much happening that that's one
Speaker 1: of the most important things that you can do. So
Speaker 1: christ and I always hear that, like people always say,
Speaker 1: be kind to yourself, be you know, don't be so
Speaker 1: hard on yourself. And I always say, what does that
Speaker 1: look like? What does that look like? Why do you
Speaker 1: do that? What does that mean? A great questions, such
Speaker 1: a good question. It's it's another thing where you have
Speaker 1: to work on it. It does not come naturally. The
Speaker 1: nature of the mind is always too critique, to criticize,
Speaker 1: to over analyze, to perpetuate bad situations. Is a way
Speaker 1: to protect us, essentially from ourselves from anything that could
Speaker 1: possibly happen. This is something I wrote about recently where
Speaker 1: that's why I think it's important to understand that and
Speaker 1: be friend that aspect of your mind because all of
Speaker 1: the negative self talk, all of the anxiety it's coming
Speaker 1: from a place of ultimate protection our mind, our body.
Speaker 1: They just want us to be safe. So it's trying
Speaker 1: to anticipate where we could go wrong, which is where
Speaker 1: we end up being really really hard on ourselves because
Speaker 1: we think about all the things that we could potentially
Speaker 1: do wrong or not meet expectations, or ways we could
Speaker 1: potentially get rejected. So one of the ways to remedy
Speaker 1: that is to first of all, get clear about where
Speaker 1: you're being harsh on yourself. Get crystal clear. That's always
Speaker 1: where I start understand what's the thought, what is the language,
Speaker 1: what is the fear? What is it that I'm beating
Speaker 1: myself up about? Right, So get very very clear and
Speaker 1: concise about the harshness. And then this is I'll put
Speaker 1: this is a new thing that I've actually been working
Speaker 1: on recently that I'll put out there because it was effective. Um,
Speaker 1: give yourself. Start write down advice. If you think about, well,
Speaker 1: let's say let's pretend someone else did the things to
Speaker 1: you that you're anxious about that you're beating yourself about.
Speaker 1: Your best friend just went and you know, they messed
Speaker 1: up a presentation or whatever it is, and they're just
Speaker 1: beating themselves up about it. Sit down and write advice
Speaker 1: to them. What would you say to them in that
Speaker 1: moment right now to kind of help them feel better
Speaker 1: to a friend, just write it and then sit there
Speaker 1: and read it and give that advice to yourself and
Speaker 1: just take it in take your own advice. It's really
Speaker 1: interesting how we always know what we need. We always
Speaker 1: have the answers. You just have to slow down and
Speaker 1: ask the question and then be willing to listen to it.
Speaker 1: Christ and I love that. It's super simple. I think
Speaker 1: it's just right. And one of the things that you
Speaker 1: talk a lot about is slow down. What can people
Speaker 1: do right now? Because we're not in an industry that's
Speaker 1: slow ever, we're actually the industry it's pushing the pace, right,
Speaker 1: So what can people do to actually use the energy,
Speaker 1: like take negative energy and take that push and take
Speaker 1: that speed and actually turn it into something that's propelling,
Speaker 1: Like how do people start to think about that? Like
Speaker 1: I know, I know Laura really well. Laura knows me
Speaker 1: really well. One thing that we have in common is
Speaker 1: that we both work well one under pressure and with speed.
Speaker 1: In fact, when we're slower, we seem to get a
Speaker 1: little frustrated. How do we take that negative energy and
Speaker 1: kind of reframe it and push it into a creative place,
Speaker 1: push it into something that's going to help us. So
Speaker 1: the first thing I want to touch on that I
Speaker 1: think is so important to you said, when you slow down,
Speaker 1: it's frustrating. Yeah, that is one of the key components
Speaker 1: that I am trying to kind of undo with people
Speaker 1: like yourself, that that slow down time is so crucial
Speaker 1: to fuel the going time, the fast time, the under
Speaker 1: pressure time. So a huge practice, everything is a practice.
Speaker 1: I'll use that word in a nauseam. A huge practice
Speaker 1: is recognizing when you're slow and being okay with the discomfort,
Speaker 1: in knowing that the slowness is always a precedent prior
Speaker 1: to moving really quickly and moving into the doing, and
Speaker 1: that you will actually do so much better if you
Speaker 1: give yourself that time to be slow. You have to
Speaker 1: have both. We you just you have to have both.
Speaker 1: It's the nature. You cannot always be doing doing, doing, going,
Speaker 1: or you burnout, right burnout, that's all that is. So
Speaker 1: embrace the slow even if it's uncomfortable. Just sit there
Speaker 1: and think, why am I so uncomfortable? What is this?
Speaker 1: And is there something that I could read? Is there
Speaker 1: something that I could listen to is there a way
Speaker 1: I could move go on a walk to process this
Speaker 1: feeling throughout my body and make it feel okay. Feelings changed? Yeah,
Speaker 1: I love the feelings change. That's like such an under
Speaker 1: under understood right, the thing that feelings are actually constantly
Speaker 1: moving um and typically when we're not feeling good, it
Speaker 1: feels like they're there forever. What are the services that
Speaker 1: you're offering now as Nourished the People is in development
Speaker 1: to executives who may want to email you directly after
Speaker 1: listening to this episode. Absolutely well. The first I always
Speaker 1: have my newsletter. The newsletter is the core of Nourish,
Speaker 1: so you can always find me there. I also do
Speaker 1: one on one private sessions. I teach what's called yin yoga.
Speaker 1: So yin is slow, it is low to the ground.
Speaker 1: It is not entirely restorative. You move a tiny bit more,
Speaker 1: but it is just putting you into your body, really
Speaker 1: getting you into your body and breathings so that you're
Speaker 1: anatomy begins to relax. And then along with the in session,
Speaker 1: I do a short conversation just to the beginning. I
Speaker 1: help people focus in on one mental hang up, whatever
Speaker 1: it is. One stressed, one anxiety, one thing that just
Speaker 1: won't shut up in their mind. And then we kind
Speaker 1: of move and meditate and do some visualization in accordance
Speaker 1: to that one hang up. And then I provide practices.
Speaker 1: I provide suggestions. What's one two minute thing you can
Speaker 1: do every day that could help you? I say two
Speaker 1: minutes and emphasize that because one of the things that
Speaker 1: I want to do with Nourish the People and working
Speaker 1: with executives in particulars, I know time is so valuable
Speaker 1: and so limited, and oftentimes that's all that they have,
Speaker 1: but it's enough to make a really substantial difference. Otherwise
Speaker 1: I wouldn't be doing this. I would say Christen that
Speaker 1: I know you're you offer up two minutes, but having
Speaker 1: worked with you, those two minutes easily turned into twenty
Speaker 1: minutes and in some instances two hours. So so to
Speaker 1: everyone listening, I think for stop, sign up for Nourish
Speaker 1: the People newsletters that Nourish the People dot co CEO
Speaker 1: and christ and if people want to get in touch
Speaker 1: with you to talk about the practice, sign up for
Speaker 1: your services. How can they get in touch with you?
Speaker 1: Absolutely you can find me on Instagram at nourish the
Speaker 1: People dot Co. That's CEO. You can also email me
Speaker 1: Kristen k R I S T I n AT Nourish
Speaker 1: the People dot Co. That's also available on my website.
Speaker 1: I would love so much to talk to you, so
Speaker 1: feel free slide into my DM, send me a note
Speaker 1: comment on something and I would I would just love
Speaker 1: to chat and hear about how you're doing and how
Speaker 1: you're handling this year and if there's anything that I
Speaker 1: can maybe offer up to help. I think that just
Speaker 1: st even your your presence, but you're you know, really
Speaker 1: smart advice. Um, it's just something that, especially in this industry,
Speaker 1: we need more of. Thank you so much for coming
Speaker 1: by and bringing some pause to this election day. We
Speaker 1: appreciate the conversation and you, of course so happy to
Speaker 1: be here. Thank you too for having me so what
Speaker 1: an amazing episode, feeling all types of push and pull,
Speaker 1: thinking about pace, the meaning of pausing to push forward,
Speaker 1: finding space to really think and create. And Alexa, there
Speaker 1: was also something you said in our conversation with Christian
Speaker 1: that really stuck with me. This idea of brand acting
Speaker 1: like they're in an election cycle and starting to connect
Speaker 1: some some signals here right, we heard from Lisa Sherman.
Speaker 1: The idea of speed over perfection. We're hearing in this
Speaker 1: episode with Christian, the idea of putting out a minimum
Speaker 1: viable product and building an iterating quickly if it lands.
Speaker 1: What do you think that this is signaling to brand
Speaker 1: marketers in which pace is moving faster and faster every day.
Speaker 1: I think there's, you know, the new kind of there's
Speaker 1: a new kind of emphasis that's been put on marketers
Speaker 1: around creating something new, always creating something new, and that
Speaker 1: there's value in that. What Christian said that I thought
Speaker 1: was so smart was it's almost like ready mades. Do
Speaker 1: anyone to know what a ready made is? It's an art, right,
Speaker 1: You're using found objects and you're creating something new, Like
Speaker 1: if there's something that is essential in a presidential election
Speaker 1: by using audiences, communities, things that are existing media, media products, platforms, etcetera.
Speaker 1: That they put a spin on, and you know, I
Speaker 1: think Christian really hit on it. And we've done this, Laura,
Speaker 1: we've talked about this a lot, even in season one.
Speaker 1: In season two, how do you take a property, uh
Speaker 1: partner and collaborate and find where your brand in their
Speaker 1: brand is additive or an experience at it have not
Speaker 1: adjacent as the line I believe we always used to
Speaker 1: use exactly additive, not adjacent. And I think that Christian
Speaker 1: really hit on that. And brands, you know, election cycles
Speaker 1: are short. They're short for all intents and purposes and
Speaker 1: their high stakes. And I think if the brands start
Speaker 1: to think about themselves and their activity, their marketing activity
Speaker 1: like that, it will create collaboration over competition, which Lisa
Speaker 1: Sherman talked about. It will create new from already created.
Speaker 1: And maybe there shouldn't be a premium or the shiny
Speaker 1: object kind of requirement for a marketer. It should be
Speaker 1: how are you looking at things that exist that are
Speaker 1: doing well that you could use in a different way,
Speaker 1: Things that have community that you could enter into in
Speaker 1: a different way. And I think that was a big
Speaker 1: point that I got from Christian. He doesn't have time, right,
Speaker 1: they don't have time to build constantly something that's new,
Speaker 1: but they did. I couldn't agree more. And I think
Speaker 1: there's two additional takeaways that I was left thinking about
Speaker 1: following that conversation. Was one incredibly important to go to
Speaker 1: where the consumer or in this case, the voter is,
Speaker 1: you know, all of the partnerships that Christian was talking
Speaker 1: about via cameo TikTok animal crossing, going to where the
Speaker 1: customer or voter is thinking about AOC showing up on Twitch,
Speaker 1: going to where the customer or the voter is And
Speaker 1: so you know that being one the second that I
Speaker 1: took away, double down on the thing that you're best at,
Speaker 1: and collaborate and cross pollinate with others who are best
Speaker 1: at what they do, and find ways to iterate and
Speaker 1: build versus having to continually build net new yep. I agree,
Speaker 1: totally agree in the market that where and I think
Speaker 1: it is extremely difficult to be everything to everyone and
Speaker 1: so what is the thing that you own that you
Speaker 1: do better than anyone and then build partnerships within your
Speaker 1: ecosystem to allow you to iterate and scale and to
Speaker 1: do that we need Kristin Mitchell to help us clear
Speaker 1: our heads, take a breath. Christen is such a clear
Speaker 1: thinker for me. You know what's really interesting is, and
Speaker 1: we talked about this. I have, we both have, let's
Speaker 1: just be honest, a hard time slowing down. But one
Speaker 1: of the things that I think, you know Christen said
Speaker 1: was this idea around slowing down actually allows you to
Speaker 1: speed up, and that was one of the probably most
Speaker 1: important things for me. And I can't speak for everyone, Laura,
Speaker 1: I can't speak for you Lord knows um, but but
Speaker 1: I today has been in highly anticipated day for me.
Speaker 1: I've been super anxious about it. It I think saying right,
Speaker 1: I know we've talked about it, and I think it's
Speaker 1: really important that we all do what we have to do.
Speaker 1: So with that one last collective breath with Kristin Mitchell, Okay,
Speaker 1: let's do it. Okay, everyone, close your eyes, fill your
Speaker 1: seat underneath you, fill the bottoms of your feet, Take
Speaker 1: a big inhal through your nose. The breath moves all
Speaker 1: the way down through your throat into your belly. By exhale.
Speaker 1: There you go, get out and vote. Laura hit it
Speaker 1: with the list of all of our friends and family
Speaker 1: at my heart who have been so good at us
Speaker 1: and helped us get back on air. Big thank you
Speaker 1: to Bob Conald, Carter, Andy, Eric gayle Vow, Michael jen
Speaker 1: We appreciate you. Thank you so much for this opportunity.
Speaker 1: We'll see you in two weeks.