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Speaker 1: What's up. I'm Laura Creni and I'm Alexa Kristen. Welcome

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Speaker 1: back to one of the most important Atlantias election day.

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Speaker 1: So it's November. If you haven't already dropped your ballot off,

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Speaker 1: if you're not currently standing in line to vote, we

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Speaker 1: ask you to please consider finding your local polling place

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Speaker 1: to make your voice heard. If you need more information,

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Speaker 1: go to vote for your Life dot com for more

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Speaker 1: information on where you can vote today. And speaking of

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Speaker 1: we have a very contextually relevant show today, Alexa. Christian

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Speaker 1: Tom is in the Atlantia House with us today. He

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Speaker 1: came off the campaign trail with Biden. He's the head

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Speaker 1: of Digital Partnerships for Biden for President. Amazing conversation with

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Speaker 1: him in a crazy crazy time on a crazy crazy day.

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Speaker 1: And so we also paired Christian in with Kristin Mitchell.

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Speaker 1: So Kristin Mitchell is founder of Nourish the People. We're

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Speaker 1: gonna be hanging with Kristen on the back half of

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Speaker 1: this episode to talk about her experience and working with

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Speaker 1: executives in the advertising marketing media space who are working

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Speaker 1: under tight timelines and talking about what it means to

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Speaker 1: take a break, to take a pause to look inward

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Speaker 1: and really create boundaries and space to really focus on

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Speaker 1: our mental health and well being. And so with that,

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Speaker 1: I hope everybody has the opportunity wherever you are listening

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Speaker 1: to Atlantia today to join us and taking a collective

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Speaker 1: breath as an ad community. On election day. We'll be

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Speaker 1: right back and we're back in the studio with Christian Tom,

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Speaker 1: head of Digital Partnerships for Biden for President. Christian, welcome

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Speaker 1: to at Landia. Welcome, Thank you so much for having me.

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Speaker 1: It's so we are so excited that you said yes,

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Speaker 1: I will do a few minutes with you. Guys hot

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Speaker 1: from the campaign trail, and we want to get a

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Speaker 1: hot take from you on what's happening. So we're recording

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Speaker 1: this a week before the election. And Christian, when we

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Speaker 1: were talking earlier, you were saying, yes, obviously the elections

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Speaker 1: the major deadline, but in the media and campaign world,

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Speaker 1: there's another major deadline happening tonight. Can you tell us

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Speaker 1: what that is? Yeah, So for this audience, it will

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Speaker 1: be something that probably is closer to people's hearts or

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Speaker 1: something that that maybe is more interesting. We're eight days

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Speaker 1: out from election day and tonight at midnight. We actually

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Speaker 1: do have a big advertising and digital advertising deadline. Anything

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Speaker 1: that's political in nature needs to go into Facebook and

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Speaker 1: be approved by midnight tonight. Facebook is not disallowing ads

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Speaker 1: running up to election day, but they aren't allowing any

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Speaker 1: new pieces of creative which adds an interesting, uh challenge

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Speaker 1: for people who are running again as you can imagine

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Speaker 1: huge numbers of add ad units and add groups at scale. Um,

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Speaker 1: this is the this is the last chance to get

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Speaker 1: stuff in I mean for fresh messaging. That's a real

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Speaker 1: challenge totally. I mean yeah, it absolutely is. And and

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Speaker 1: Facebook is allowing and again they obviously owned um, Instagram,

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Speaker 1: so on Facebook and Instagram, we and all all political

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Speaker 1: campaigns can continue to put out organic messaging with fresh

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Speaker 1: creative and messaging through election day and beyond. But the

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Speaker 1: paid boosting uh component, Yeah, it's um, this is the

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Speaker 1: this is the deadline tonight. And anyone in the media

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Speaker 1: side of the world understands it like paid is the game, right,

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Speaker 1: Paid is the game for any brand anybody who have

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Speaker 1: this conversation internally my company, Paid is the game. So

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Speaker 1: it poses like big challenges and I think that this

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Speaker 1: is the ongoing conversation way past the election that we're

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Speaker 1: all going to have to have. UM so interested to

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Speaker 1: have you come back post election uh and talk about

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Speaker 1: that and talk about what you're seeing in terms of

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Speaker 1: even kind of broader impact of of a decision like that,

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Speaker 1: if you would be amazing, I would love to. Yeah.

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Speaker 1: Prior to joining the Biden for President campaign, you were

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Speaker 1: working in a sales and partnership's capacity with Group nine.

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Speaker 1: Can you talk to us about your decision to move

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Speaker 1: from working in advertising sales over to a political campaign. Yeah. So.

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Speaker 1: My my background most directly right is having spent five

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Speaker 1: years at now This, which was in kind of our

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Speaker 1: start up phase, and and the Dono, which together joined

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Speaker 1: up to create Group nine with a bunch of other

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Speaker 1: media properties. So I was on the publisher side, and

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Speaker 1: before that I was at the platforms. I worked at

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Speaker 1: Twitter for four years. UM was one of the first

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Speaker 1: kind of handful of employees at Twitter in the New

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Speaker 1: York office, And I worked at Google on YouTube before that.

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Speaker 1: So for me, the interesting kind of intersection was always

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Speaker 1: UM uh video and social platforms UH, and then and

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Speaker 1: then Group nine. Being a publisher who has really been

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Speaker 1: some of the leaders about thinking about UM publishing in

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Speaker 1: a digital and social first way to come to a

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Speaker 1: campaign where there are, um not always a lot of

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Speaker 1: people who come from industry, meaning who have a background

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Speaker 1: similar to what I've described. There are a few people

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Speaker 1: who've worked at other big publishing companies and or platforms, etcetera.

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Speaker 1: But a lot of people, and I think this is

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Speaker 1: true in most industries, come from the industry. These are

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Speaker 1: people who maybe serial agency people or serial entrepreneurs. I

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Speaker 1: think a lot of the people who are my colleagues

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Speaker 1: now are serial campaign people. This is what they do, um,

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Speaker 1: and they know the political world inside out. Um. And

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Speaker 1: I think what is nice is I hope what I

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Speaker 1: bring is a little bit of it. Therefore, an outside perspective,

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Speaker 1: meaning outside of politics, but a media industry first perspective.

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Speaker 1: So was there a moment, Christian and where you decided

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Speaker 1: to say, I'm going to get into the political marketing

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Speaker 1: arena and bring this perspective over to the campaign. Yeah,

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Speaker 1: I mean I I was motivated enormously by, uh, the

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Speaker 1: motivation I think a lot of people have, which is

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Speaker 1: to get Donald Trump out of office. Um. For me,

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Speaker 1: this has actually always been a bit more than merely

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Speaker 1: I think Donald Trump is a terrible president and a

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Speaker 1: bad person actually at his at his core um, which

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Speaker 1: I do think, um. It is to me this has

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Speaker 1: always been also affirmatively the respect I've had for Joe

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Speaker 1: Biden as a public servant um and as someone who

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Speaker 1: at his core isn't fundamentally decent human um. And I've

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Speaker 1: always admired him in politics. So the opportunity as the field,

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Speaker 1: meaning the Democratic primary winnowed um was one that I

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Speaker 1: couldn't pass up. And this is, I think, as Joe

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Speaker 1: Biden has said, truly a battle for the soul of

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Speaker 1: our nation. This is a referendum on who we are

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Speaker 1: as Americans. And maybe that's you know, me bighest working

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Speaker 1: on the Biden campaign, coming with somewhat kind of like

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Speaker 1: flowery language, but I sincerely deeply believe that um. And

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Speaker 1: so it's an honor, And it was something that I've

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Speaker 1: always had a great interest in terms of politics and

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Speaker 1: leveraging some of the skills that I can bring to

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Speaker 1: any organization, uh and and doing it here. How did

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Speaker 1: you kind of take your experience working in the marketing

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Speaker 1: media industry and translate it into really creating great digital partnerships,

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Speaker 1: which is your role at the Biden campaign. Well, I

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Speaker 1: guess for for me, I got introduced to Rob Flaherty,

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Speaker 1: who runs all the digital efforts here at the at

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Speaker 1: the Biden campaign UM, and as he was building out

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Speaker 1: this team, because this was when I started at the

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Speaker 1: campaign JEW which feels like simultaneously super recent but also

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Speaker 1: a lifetime ago. Uh. And we were talking earlier, just

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Speaker 1: as we were getting set up about how this is

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Speaker 1: a uh seven job and and so it's been like

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Speaker 1: a lifetime of of work experience. UM. But I got

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Speaker 1: introduced to Rob, and the idea of a partnerships team

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Speaker 1: is actually not a team that from what he has

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Speaker 1: shared with me, UM is kind of like on a

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Speaker 1: presidential campaign digital uh, normal organization or previous work. And

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Speaker 1: the example he gave to me was a little bit

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Speaker 1: of UM kind of like looking one cycle ago. So

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Speaker 1: on Hillary Clinton's campaign, the idea of audience development was

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Speaker 1: this novel concept and it was kind of like, oh, um,

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Speaker 1: publishers have audience development teams, and the Clinton campaign in

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Speaker 1: that case is acting in many ways like a publisher,

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Speaker 1: at least in the digital mindset, So maybe what you

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Speaker 1: want to do that and this year in UM, there

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Speaker 1: is an audience development team, and there's been an understanding,

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Speaker 1: kind of a tacit acknowledgement of how the Biden campaigns

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Speaker 1: that like a publisher so so like kind of the

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Speaker 1: playbook from four years ago becomes the default. So I

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Speaker 1: think of potentially, if we do our jobs right here, um,

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Speaker 1: the idea of a partnerships team also can become something

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Speaker 1: that is part of the playbook for for the next cycle.

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Speaker 1: I love that are their partnerships Christian you can point

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Speaker 1: to or talk about. That would be a manifestation of

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Speaker 1: bringing that media marketing mindset from outside the Beltway, if

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Speaker 1: you will, into the political arena that you think represents

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Speaker 1: where you see political marketing needing to go. So the

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Speaker 1: Partnerships team, as we've built it has three overall pillars.

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Speaker 1: The pillars are one uh net new platforms, two digital

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Speaker 1: and and actually like digital and social first publishers, and

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Speaker 1: then three is creators influencers um uh and and that

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Speaker 1: that side of the world. So I can give me

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Speaker 1: an example in each category that illustrates I think, um,

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Speaker 1: exactly what you're you're describing so um so in the

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Speaker 1: in the platform side, part of what we're thinking about

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Speaker 1: here is not our own channels, meaning a place where

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Speaker 1: you'll have an at Joe Biden or at Kamala Harris.

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Speaker 1: And in fact I just mentioned we have uh an

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Speaker 1: audience development team. Their whole job is to publish content

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Speaker 1: on our channels, to grow our audiences there, to think

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Speaker 1: about what's you know, uh an engagement that makes sense

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Speaker 1: on those platforms, and communicate effectively. So that's what our

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Speaker 1: audience development a development team does, and they do it

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Speaker 1: exceptionally well. The whole, the whole idea of this partnership's

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Speaker 1: team is as much as possible to get off of

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Speaker 1: our own channels, how do we grow our reach by

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Speaker 1: meeting people where they are and actually putting ourselves outside

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Speaker 1: of the at Joe Biden equivalent. So UM to two

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Speaker 1: platforms that are really different, but that illustrate that UM.

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Speaker 1: One of them is a partnership that we put together

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Speaker 1: with Cameo. So Cameo for those of you who are

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Speaker 1: are not familiar with it, UM is it's a it's

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Speaker 1: a platform and it's a place where they created a

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Speaker 1: marketplace where buyers and sellers can meet. The buyers being

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Speaker 1: individual people, and the sellers in this case, if you will,

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Speaker 1: are the celebs, the influencers who are able to offer

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Speaker 1: up for anywhere I think from like fifteen or fifty

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Speaker 1: dollars to a few hundred or maybe a few thousand

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Speaker 1: dollars a shout out video recorded on their phones in

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Speaker 1: their own homes, and you may have it for uh,

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Speaker 1: Laura getting it for our friend Alexa to say happy

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Speaker 1: birthday or whatever it might be. And it's done super

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Speaker 1: well during the pandemic because like gifting, the kind of

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Speaker 1: social is a really fun way of doing it right

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Speaker 1: then and you get these birthday shout outs or happy graduation,

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Speaker 1: whatever might be. So that's an existing product out in

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Speaker 1: the world. It's a platform. We went and did the

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Speaker 1: partnership work and all the legal and operations work to

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Speaker 1: allow for a celebrity when you go to his or

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Speaker 1: her page to have the cameos they do and fulfill

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Speaker 1: not be a payment that's processed on cameo dot com.

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Speaker 1: It becomes a donation to BFP Biden for President via

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Speaker 1: Act Blue, and all the operations back and happens to

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Speaker 1: authenticate that the donation took place and for that same

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Speaker 1: two and fifty dollars or whatever it might be, Uh,

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Speaker 1: the the celebrity then fulfills the request and which is

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Speaker 1: the happy birthday or whatever it might it might be UM,

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Speaker 1: and gives a great kind of plug and shout out

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Speaker 1: to to the friend who who made a donation to

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Speaker 1: the Biden campaign for it and the reason why to me,

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Speaker 1: this is a good example of a digital first platform

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Speaker 1: is because a the campaign of course, is a fundraising

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Speaker 1: tool that receives the donation and the contribution, which is great.

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Speaker 1: U be the celeb who is often you know, banging

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Speaker 1: down our door looking for ways to get involved, especially

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Speaker 1: when they can't go and join a rally like they

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Speaker 1: would have in a traditional election year of meaning an

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Speaker 1: in person rally. Can do these can do them at

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Speaker 1: home in their own spare time, right like thirty to

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Speaker 1: sixty seconds at a time. UM. And then see the

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Speaker 1: part to me that's arguably the most powerful from my

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Speaker 1: standpoint is all of the downstream earned impressions that we

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Speaker 1: get from the gift recipient sharing and other social feeds.

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Speaker 1: Oh my gosh, check it out. I got this great

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Speaker 1: shout out from past. So cameo is an example of

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Speaker 1: a platform and again very different from say Twitter as

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Speaker 1: a platform in and of itself. So that's one another

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Speaker 1: platform that we're working on is um it's TikTok, but TikTok.

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Speaker 1: TikTok's one where it's interesting we do we do not

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Speaker 1: have an owned channel, and you may have seen kind

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Speaker 1: of leaked in the press that we as Biden campaign

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Speaker 1: staff do not have TikTok on our phones. Um there

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Speaker 1: were some information security concerns, uh, And so that means

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Speaker 1: therefore we as the campaign from again like that owned

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Speaker 1: channel aren't aren't on there. So we're thinking a lot

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Speaker 1: about how do we deploy a distributed creator lad approach

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Speaker 1: to have a presence on TikTok, to have pro Joe

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Speaker 1: Biden messaging without the need for our principles for our

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Speaker 1: our indidates to be on on the platform. I think

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Speaker 1: you guys have done a good job. I think you

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Speaker 1: guys have me I some I see Biden stuff all

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Speaker 1: the time. I'm also and the all go, I mean

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Speaker 1: I'm happy in the all go. But here you're you're

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Speaker 1: gonna get targeted what we the TikTok things you want

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Speaker 1: to see. But yeah, I mean, you're right. We we've

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Speaker 1: been measuring obviously across the board, the number of impressions

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Speaker 1: or number of posts or you know for TikTok. It's

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Speaker 1: also that like how often a piece of audio is used.

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Speaker 1: That's kind of how things go viral on TikTok, So

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Speaker 1: you can see how many times a piece of audio

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Speaker 1: has been used and like kind of get a sense

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Speaker 1: for how it's been going. And yeah, we're we're happy

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Speaker 1: that we've been able to make a big den um

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Speaker 1: and get a lot of provide Harris messaging. So those

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Speaker 1: are like, those are platforms. That's another thing Christian that

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Speaker 1: we want you to come back and talk about because

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Speaker 1: they think there is right again the security issues or

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Speaker 1: non issues, but the perceptions with TikTok are huge in

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Speaker 1: terms of that platform being able to scale and grow

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Speaker 1: um and particularly at a time that's so critical right

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Speaker 1: in the Nations kind of history. So it's a really

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Speaker 1: interesting tidbit about not having TikTok on your phones totally,

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Speaker 1: So thinking Christian about really at this point, eight days away,

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Speaker 1: what's the combination of data versus gut that you're using

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Speaker 1: at this point. We talked with Lisa Sherman on our

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Speaker 1: previous episode, Presidency of the AD Council. The idea of

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Speaker 1: speed over perfection. The fly swatter comes to mind. The

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Speaker 1: fly swatter. I don't think there was any amount of

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Speaker 1: data that you could have looked at. Maybe there was, uh,

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Speaker 1: in the amount of time it took to get from

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Speaker 1: a debate to UM having the fly swatter up on

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Speaker 1: your website and available for sale. So so talk to

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Speaker 1: us about that dynamic and what you see as being

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Speaker 1: the most effective under the tight timelines in which you're working.

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Speaker 1: We sold a lot of fly swatters. Let me you,

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Speaker 1: we sold a lot of fly swatters. And and actually

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Speaker 1: more than that, it was unbelievably impressive to see the

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Speaker 1: slack channel for all of the provals to do something

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Speaker 1: fly swatter related, and then subsequently, uh, the amazing speed

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Speaker 1: to find a Union made fly swatter. All of the

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Speaker 1: merch in our Joe Biden store is Union made and printed.

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Speaker 1: So not only were they able to just get it

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Speaker 1: up live on the Joe Biden store as an item

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Speaker 1: for sale, they had to source the Union fly swatter

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Speaker 1: in the first place, which is so impressive, UM, and

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Speaker 1: and was able to be done. So, UM, I think

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Speaker 1: on something like that, when you're in a rapid response

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Speaker 1: or a real time environment, UM, I think you're probably

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Speaker 1: gonna lean a bit more gut UM, and that probably

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Speaker 1: is true when you think about the the best worst

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Speaker 1: analogy of like Oreo Dunk in the dark, there had

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Speaker 1: to be some level of a gut call on what

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Speaker 1: would be working for the brand voice of the company

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Speaker 1: and same thing here. UM. There's a lot of real

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Speaker 1: time decisioning that takes place on something like that. Uh.

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Speaker 1: We also use a whole host of data as you

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Speaker 1: as you as you share. So there's a person on

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Speaker 1: our team for example, UM, a woman named Alison Stern

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Speaker 1: who was the co creator of and co founder of

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Speaker 1: Tubular Labs, which is a measurement firm. She works on

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Speaker 1: the campaign and has really helped to infuse and then

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Speaker 1: give a shout out to Allison for this has done

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Speaker 1: a great job to infuse a data driven approach for

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Speaker 1: when we are signing partnerships with media publishers with influencers

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Speaker 1: UM and has made available again like kind of her

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Speaker 1: her thinking around it. UM. And So I guess the

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Speaker 1: obvious answer is it's both. But I do think it

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Speaker 1: depends a bit on what situation you're in, because you're

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Speaker 1: probably gonna skew a bit more one way UM, and

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Speaker 1: then and then sew a bit more towards the other side.

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Speaker 1: Speaking of that Christian you know, were there things that

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Speaker 1: you guys had to make quick calls on that took

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Speaker 1: you into unexpected or new directions? Were there are things

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Speaker 1: that you know you can't plan for. Some of these

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Speaker 1: things you couldn't planned for the fly? I mean, the

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Speaker 1: fly was amazing, um, no matter what side you're on.

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Speaker 1: It was just a kind of a crazy thing that happened.

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Speaker 1: But were there things that from a bigger change that

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Speaker 1: took you guys in a different direction? And what were they? Yeah?

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Speaker 1: I mean I can even give you an example that

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Speaker 1: that is more on our side of the house, um,

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Speaker 1: around the work that we did with animal crossing. Yeah,

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Speaker 1: the the animal crossing work was not breaking news. This

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Speaker 1: is not deeply political, uh Supreme Court fight kind of

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Speaker 1: a high stakes thing. However, it was something that we

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Speaker 1: worked on uh and created. I guess you would call

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Speaker 1: it like almost an m v P, like a minimum

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Speaker 1: viable product. It was the arm science. It's a native thing.

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Speaker 1: People do it all all up and down the board, UM,

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Speaker 1: and it has this almost low fi look, almost like grainy.

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Speaker 1: If you don't know animal crossing, you think that it's

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Speaker 1: it's like, um, hard to read UM, and we thought

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Speaker 1: that corners of the internet might really appreciate it. And

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Speaker 1: that's certainly people who play animal crossing and have their

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Speaker 1: own island and really care about what it looks like

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Speaker 1: would really appreciate it. It It would be a fun nod

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Speaker 1: to the fact that, UM, this is an important user

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Speaker 1: base and that people are spending time on animal crossing

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Speaker 1: and we really do want to be people everywhere where

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Speaker 1: they are, including on something like an animal crossing UM.

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Speaker 1: And to answer your question, it was it was a

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Speaker 1: piece of news and a piece of work that got

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Speaker 1: such an outsized, real time, super fast positive reaction UM

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Speaker 1: that we had to think pretty creatively, uh and pretty

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Speaker 1: quickly to think to put in plans in place for

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Speaker 1: what we would do for a two point oh UM

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Speaker 1: and to make it clear it's not a flash in

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Speaker 1: the pan activity and UH and we didn't. We launched

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Speaker 1: the Biden Island and our field office with all sorts

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Speaker 1: of Easter eggs UM and shout outs to and acknowledgments

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Speaker 1: of Joe Biden's past and his interests, as well as

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Speaker 1: Kummel Harris's UM and the team that did the work

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Speaker 1: did an awesome job thinking about what's native to animal

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Speaker 1: crossing and seeing the reaction in terms of the numbers,

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Speaker 1: seeing the reaction in terms of using the tweets and whatnot.

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Speaker 1: It's been also so again, maybe maybe a bit different

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Speaker 1: from like a real time tweet of how to respond

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Speaker 1: to something happening in the real world or a geopolitical

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Speaker 1: but in terms of a digital partnership, it was something

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Speaker 1: that we had to move pretty quickly, and I just

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Speaker 1: feel like if more brands acted like they were in

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Speaker 1: a presidential campaign, we would see a lot more innovation

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Speaker 1: and a lot more willingness to say doesn't need to

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Speaker 1: be perfect. It's something we're gonna m v P. We're

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Speaker 1: going to get out there and talk to the for

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Speaker 1: the far corners of the Internet UM and see if

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Speaker 1: they appreciate it. I just feel like that's a lesson

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Speaker 1: that we can all take back. What are your thoughts

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Speaker 1: on seeing more UM individuals who work in media and

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Speaker 1: marketing coming into the political marketing sphere and what impact

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Speaker 1: do you think that might have on future elections. I

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Speaker 1: think there will always be some number of UM operators

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Speaker 1: or or even uh some number of agencies who are

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Speaker 1: like whose agency services are used for for the campaign,

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Speaker 1: and that's been true for a while people coming from

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Speaker 1: maybe more of like my perspective, who are trying to

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Speaker 1: do things a bit differently. I hope. I think, UM

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Speaker 1: that it's proven to be really powerful to have an

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Speaker 1: outside an outside voice. And I don't even tell you

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Speaker 1: that some of the things that we're doing with digital

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Speaker 1: publishers UM are not new as in Christian is some

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Speaker 1: innovation person. These are in some cases things that a

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Speaker 1: group nine of the world does or has done UM

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Speaker 1: for a little while. So it's it really is in

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Speaker 1: that case just about pulling something from a totally different

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Speaker 1: arena or outside of what people are used to hearing UM.

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Speaker 1: And a lot of what we're doing is really great

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Speaker 1: branded content from a number of buzzfeeds individual channels. So

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Speaker 1: branded content for BuzzFeed is a is a well oiled machine,

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Speaker 1: meaning they really know what they're doing and how to

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Speaker 1: make it feel native. They are pros at this kind

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Speaker 1: of social first and video stuff. UM. When we are

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Speaker 1: doing things with peril Like, which is one of their

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Speaker 1: pages that focuses on Latino audiences UM, and we're doing

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Speaker 1: things with Tasty, which is they're really popular food brand

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Speaker 1: media publisher UH and so what an approachable way for

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Speaker 1: in that case, in the latter case for Dr Jill

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Speaker 1: Biden to talk about family and to talk about home

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Speaker 1: and the importance of voting even in the context of

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Speaker 1: making which they did for the world famous chicken farm.

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Speaker 1: It was great. I love it. I want that recipe.

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Speaker 1: I need to see that video. I think you just

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Speaker 1: gave us a couple of really important nuggets, one of

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Speaker 1: which Laura and I talked about a lot. Right, it's

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Speaker 1: not about the word innovation, which is just a weird,

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Speaker 1: bad word that doesn't really mean a lot, And they

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Speaker 1: don't think about how can you take something that's working

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Speaker 1: and actually put it into a different context with a

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Speaker 1: different audience, and all of a sudden there's actually something

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Speaker 1: kind of magic all that happens for both the audience

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Speaker 1: and the brand. So it's a great That is a

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Speaker 1: great kind of message because it's so critical to think

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Speaker 1: about creating some tension between the context and the audience.

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Speaker 1: It doesn't have to be net new And I love

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Speaker 1: the idea Christian of what you're talking about and developing

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Speaker 1: this partnership's team withinside Political Campaigns is really the cross

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Speaker 1: pollination of I p right knowing what you know the

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Speaker 1: campaign is best at, and then not necessarily having to

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Speaker 1: create something net new, but going out and finding partners

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Speaker 1: where that is their expertise, that is their skill set,

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Speaker 1: that is their platform, that is their tech stact, whatever

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Speaker 1: the case may be, and building on it. I think

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Speaker 1: that's something we've been talking a lot about on the show,

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Speaker 1: is like double down on the thing you're best at

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Speaker 1: and then go and bridge these external partnerships and find

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Speaker 1: ways to collaborate in new ways where one post one

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Speaker 1: may equal ten. So with that, Alexa, I think we

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Speaker 1: have a final question what is next? What is post

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Speaker 1: next week? For Christian Tom? Where are you gonna go?

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Speaker 1: What are you gonna do? I can tell you what's

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Speaker 1: next actually in terms of the campaign, which is you're

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Speaker 1: listening to this on election day, um, we will have

434
00:24:08,960 --> 00:24:14,719
Speaker 1: just concluded a body of work that we're um creating

435
00:24:14,800 --> 00:24:18,399
Speaker 1: right now, which is what we're calling Project seventy two.

436
00:24:18,680 --> 00:24:21,600
Speaker 1: It is the final seventy two hours leading into the

437
00:24:21,640 --> 00:24:28,760
Speaker 1: campaign and providing a really clean and clear um scaffolding

438
00:24:29,240 --> 00:24:40,480
Speaker 1: for people, individuals, influencers, creators, celebrities, people to help quote

439
00:24:40,560 --> 00:24:43,720
Speaker 1: unquote kind of donate their accounts to this campaign and

440
00:24:43,720 --> 00:24:48,840
Speaker 1: We're going to give people really easy and hopefully really

441
00:24:48,880 --> 00:24:52,000
Speaker 1: fun and compelling things to share on their social feeds,

442
00:24:52,400 --> 00:24:56,360
Speaker 1: whether that's agat, vertical or square or every every type

443
00:24:56,359 --> 00:24:59,120
Speaker 1: of format you can think of, UM with a bunch

444
00:24:59,119 --> 00:25:01,400
Speaker 1: of different esthetics that you can go and put out

445
00:25:01,400 --> 00:25:06,680
Speaker 1: on your channels. After that, meaning starting today election day,

446
00:25:06,800 --> 00:25:10,000
Speaker 1: we are also thinking a little bit about UM if

447
00:25:10,040 --> 00:25:15,359
Speaker 1: we need to have UM the same help of people

448
00:25:15,480 --> 00:25:20,439
Speaker 1: and influencers across the board in a scenario where this

449
00:25:20,520 --> 00:25:24,000
Speaker 1: election is not determined on the night of November three

450
00:25:24,119 --> 00:25:28,480
Speaker 1: tonight when you're listening to this, so UM, what's next

451
00:25:28,680 --> 00:25:31,639
Speaker 1: is you may well be called upon if you're listening

452
00:25:31,680 --> 00:25:34,240
Speaker 1: to this to help us make sure that the vote

453
00:25:34,240 --> 00:25:39,040
Speaker 1: count period m is H is happening, and that all

454
00:25:39,040 --> 00:25:42,639
Speaker 1: the votes are counted, and that UM everything is tabulated

455
00:25:42,640 --> 00:25:45,080
Speaker 1: in a way that that means that everyone's voice is heard.

456
00:25:45,440 --> 00:25:51,080
Speaker 1: So there's a there was work between now and November three, UM,

457
00:25:51,119 --> 00:25:53,760
Speaker 1: and there may well be work to be done together

458
00:25:54,320 --> 00:25:57,600
Speaker 1: after that as well. We're gonna run into our final

459
00:25:58,280 --> 00:26:01,520
Speaker 1: statement that we ask everyone to do. It's called kill

460
00:26:01,840 --> 00:26:05,520
Speaker 1: by d I Y. So what would you anything you want?

461
00:26:05,680 --> 00:26:08,960
Speaker 1: What would you kill? What would you purchase or acquire

462
00:26:09,160 --> 00:26:11,920
Speaker 1: What would you do yourself? And it's a lightning round.

463
00:26:12,280 --> 00:26:16,399
Speaker 1: I have a irrational dislike of umbrellas. It's kind of

464
00:26:16,400 --> 00:26:20,320
Speaker 1: a controversial take, but walking on New York City streets

465
00:26:20,480 --> 00:26:23,240
Speaker 1: with trying to dodge umbrellas and yourself trying to put

466
00:26:23,240 --> 00:26:26,080
Speaker 1: your umbrella down and hope other people, I would love

467
00:26:26,119 --> 00:26:28,920
Speaker 1: to just have everyone to be running in between awnings

468
00:26:29,000 --> 00:26:32,040
Speaker 1: or something instead, but that might not be totally feasible.

469
00:26:32,080 --> 00:26:36,439
Speaker 1: But I would say kill umbrellas. Umbrella is not that controversial.

470
00:26:36,480 --> 00:26:38,680
Speaker 1: I like it all right. What would you buy? I

471
00:26:38,720 --> 00:26:42,000
Speaker 1: would love to buy UH and I've had that that

472
00:26:42,040 --> 00:26:43,720
Speaker 1: did even more because right now it actually is my

473
00:26:43,840 --> 00:26:48,680
Speaker 1: main UH productivity machine. But I would love to buy

474
00:26:48,800 --> 00:26:50,680
Speaker 1: one that could do even more than what it does now.

475
00:26:50,920 --> 00:26:54,120
Speaker 1: And Apple just released their new iPads, So I think

476
00:26:54,160 --> 00:26:59,159
Speaker 1: you're in luck and oh boy, what would you do yourself?

477
00:26:59,680 --> 00:27:02,400
Speaker 1: We like everyone else, I've been doing a lot of

478
00:27:03,119 --> 00:27:08,080
Speaker 1: baking um, but we've also been therefore been doing a

479
00:27:08,080 --> 00:27:10,120
Speaker 1: lot of a lot of cooking. So what I would

480
00:27:10,160 --> 00:27:12,400
Speaker 1: love to learn how to d I y really well?

481
00:27:13,080 --> 00:27:18,680
Speaker 1: UM is more interesting dishes and Christian If people want

482
00:27:18,760 --> 00:27:21,320
Speaker 1: to send you recipes or get in touch with you

483
00:27:21,400 --> 00:27:25,919
Speaker 1: about future collaborations. Are partnerships post election? How can they

484
00:27:25,920 --> 00:27:28,119
Speaker 1: get in touch with you? I guess Twitter is probably

485
00:27:28,160 --> 00:27:32,000
Speaker 1: best on Twitter. I'm at ce L Tom ce L

486
00:27:32,040 --> 00:27:34,000
Speaker 1: t O M, so please hit me up. And I

487
00:27:34,040 --> 00:27:37,080
Speaker 1: really appreciate both of you, and thank you for having me. Christian,

488
00:27:37,119 --> 00:27:39,800
Speaker 1: thank you so much. Good luck the next eight days

489
00:27:39,840 --> 00:27:42,800
Speaker 1: and beyond. We hope you'll come back. Yes, thank you.

490
00:27:43,000 --> 00:27:45,480
Speaker 1: We'll see you soon, Christian, take care. Thank you so much.

491
00:27:48,160 --> 00:27:51,919
Speaker 1: Alexa and I wanted to take a collective pause this

492
00:27:52,000 --> 00:27:55,760
Speaker 1: election day and talk about turning busy into being. We're

493
00:27:55,800 --> 00:28:00,560
Speaker 1: welcoming Kristin Mitchell, founder of Nourish the People. Kristen, welcome

494
00:28:00,600 --> 00:28:03,440
Speaker 1: to Atlantia. Thank you so much for having me. I'm

495
00:28:03,480 --> 00:28:05,600
Speaker 1: so happy to be here. I would love for you

496
00:28:05,640 --> 00:28:08,800
Speaker 1: to take everyone on your journey um over the last

497
00:28:08,800 --> 00:28:11,200
Speaker 1: few years in working in the health and wellness space.

498
00:28:11,480 --> 00:28:15,520
Speaker 1: Of course, well it's always a long story how people

499
00:28:15,560 --> 00:28:18,280
Speaker 1: get really into wellness, deeply into this work. But I

500
00:28:18,320 --> 00:28:21,119
Speaker 1: think with me, it really started way back when I

501
00:28:21,160 --> 00:28:23,800
Speaker 1: was probably about fifteen is when I started doing yoga,

502
00:28:23,920 --> 00:28:26,440
Speaker 1: so yoga with my free into everything. My mom did

503
00:28:26,440 --> 00:28:29,199
Speaker 1: it as long as I can remember, so throughout my life,

504
00:28:29,320 --> 00:28:31,880
Speaker 1: yoga has always been a constant. I moved to New York,

505
00:28:32,080 --> 00:28:35,159
Speaker 1: very busy environment, had a lot of crazy jobs, and

506
00:28:35,400 --> 00:28:38,040
Speaker 1: I realized over time that as I was dealing with

507
00:28:38,080 --> 00:28:41,560
Speaker 1: more and more anxiety and more and more stressful situations,

508
00:28:41,720 --> 00:28:44,760
Speaker 1: it was returning back to that practice in that room

509
00:28:44,800 --> 00:28:47,080
Speaker 1: that I had had since I was fifteen that really

510
00:28:47,160 --> 00:28:50,880
Speaker 1: kept me grounded and kind of sane. So eventually I

511
00:28:50,960 --> 00:28:55,160
Speaker 1: hit a low point in ironically four years ago cycles

512
00:28:55,320 --> 00:29:01,560
Speaker 1: and decided that I just wanted to learn more about yoga,

513
00:29:01,760 --> 00:29:04,760
Speaker 1: but beyond that, learn more about I guess why it

514
00:29:04,840 --> 00:29:08,640
Speaker 1: worked for me. So I went deep into a two

515
00:29:09,400 --> 00:29:12,400
Speaker 1: teacher training program and then from there it's just been

516
00:29:13,040 --> 00:29:14,920
Speaker 1: kind of the rest of my life. That was really

517
00:29:14,960 --> 00:29:17,480
Speaker 1: the first big door that opened and clicked in my mind.

518
00:29:17,560 --> 00:29:21,560
Speaker 1: And spending that much time thinking about yoga, mindfulness, the

519
00:29:21,560 --> 00:29:25,640
Speaker 1: background of it, the history, it really changed my perspective

520
00:29:25,800 --> 00:29:28,960
Speaker 1: on how I behave, how I see things, and really

521
00:29:29,000 --> 00:29:32,080
Speaker 1: how I live. So pause on that one. Around that

522
00:29:32,240 --> 00:29:35,440
Speaker 1: same time, I was working a bunch of different random

523
00:29:35,560 --> 00:29:38,400
Speaker 1: jobs because just pivot, you know, and I ended up

524
00:29:38,440 --> 00:29:42,760
Speaker 1: meeting Laura, and that was another really big turning point.

525
00:29:42,800 --> 00:29:46,600
Speaker 1: For me because I saw something in you that I loved,

526
00:29:46,680 --> 00:29:49,440
Speaker 1: and I also saw that there were so many aspects

527
00:29:49,680 --> 00:29:52,080
Speaker 1: of what you were doing in the way that you

528
00:29:52,120 --> 00:29:55,240
Speaker 1: were living throughout your day that could benefit from me

529
00:29:55,360 --> 00:29:58,880
Speaker 1: being there to provide support from these teachings that I

530
00:29:58,880 --> 00:30:02,040
Speaker 1: had been practicing for a really long time. So that's

531
00:30:02,120 --> 00:30:06,200
Speaker 1: kind of where my my wellness practice as an individual

532
00:30:06,360 --> 00:30:09,240
Speaker 1: in my work, they kind of started to come together

533
00:30:09,680 --> 00:30:12,600
Speaker 1: as one, and that eventually ended up informing Nourish the

534
00:30:12,640 --> 00:30:17,600
Speaker 1: People in my mission now, which is helping really motivated

535
00:30:18,000 --> 00:30:21,920
Speaker 1: creative doers in this world who we really need, and

536
00:30:21,960 --> 00:30:24,600
Speaker 1: there are so many of them, and especially in this

537
00:30:24,680 --> 00:30:28,960
Speaker 1: time in particular, there's so many activists and entrepreneurs have

538
00:30:29,040 --> 00:30:32,240
Speaker 1: to think differently and everyone's really being pushed. So I

539
00:30:32,280 --> 00:30:36,320
Speaker 1: want to provide a platform and practices that are simple

540
00:30:36,920 --> 00:30:40,520
Speaker 1: to help people always be able to return to their

541
00:30:40,520 --> 00:30:44,479
Speaker 1: sense of calm even in these very chaotic situations, because

542
00:30:44,520 --> 00:30:48,320
Speaker 1: that's ultimately what I've been trying to do for myself

543
00:30:48,480 --> 00:30:50,280
Speaker 1: and when I was able to do for Laura a

544
00:30:50,280 --> 00:30:53,120
Speaker 1: little bit. Let's talk about nourish the people, talk about

545
00:30:53,120 --> 00:30:55,960
Speaker 1: building this brand of course, well again, I mean I

546
00:30:56,040 --> 00:30:57,840
Speaker 1: kind of have I kind of have you to thank

547
00:30:57,920 --> 00:31:00,360
Speaker 1: for it, honestly, Laura, because as I was working with you,

548
00:31:00,440 --> 00:31:02,280
Speaker 1: and as I was working in an agency, and this

549
00:31:02,360 --> 00:31:06,880
Speaker 1: was my first exposure to agency life. Of course, um,

550
00:31:07,000 --> 00:31:11,240
Speaker 1: we were working together today every day on the regular,

551
00:31:11,280 --> 00:31:14,160
Speaker 1: but then I was also in an office of just brilliant,

552
00:31:14,200 --> 00:31:18,080
Speaker 1: brilliant people who are just churning and doing so much

553
00:31:18,120 --> 00:31:21,320
Speaker 1: all of the time. So that kind of inspired something

554
00:31:21,360 --> 00:31:25,520
Speaker 1: in me to think, Huh, how can I simplify all

555
00:31:25,520 --> 00:31:27,640
Speaker 1: of this information that I have in my mind, all

556
00:31:27,680 --> 00:31:31,560
Speaker 1: of this information about food I've I've went to Institute

557
00:31:31,560 --> 00:31:34,480
Speaker 1: of Integrative Nutrition. So there's that side, all this information

558
00:31:34,480 --> 00:31:39,000
Speaker 1: about mindfulness, about yoga, about breathwork, about meditation, but simple

559
00:31:39,200 --> 00:31:41,959
Speaker 1: down to a point where it's not intimidating, there's not

560
00:31:42,000 --> 00:31:44,360
Speaker 1: a barrier to entry, but rather it can be really

561
00:31:44,640 --> 00:31:50,520
Speaker 1: grasp herbal, really practical, and these creatives and doers can

562
00:31:50,560 --> 00:31:53,640
Speaker 1: integrate these things into their life in little tiny bits

563
00:31:54,080 --> 00:31:57,520
Speaker 1: every single day to make a difference. And I think

564
00:31:57,520 --> 00:32:03,200
Speaker 1: that we are in this era of just doing, doing, doing, going, going, going.

565
00:32:03,320 --> 00:32:07,360
Speaker 1: So if I can even find an ounce like two, three,

566
00:32:07,600 --> 00:32:10,640
Speaker 1: five minutes of someone's day to kind of help them

567
00:32:11,120 --> 00:32:14,160
Speaker 1: set a boundary or help them take a pause and

568
00:32:14,240 --> 00:32:18,360
Speaker 1: make it not intimidating. Then that's the goal, that's the mission.

569
00:32:18,680 --> 00:32:21,200
Speaker 1: So give us a few examples of that. So the

570
00:32:21,240 --> 00:32:23,200
Speaker 1: first thing that I'd say, and I preach this all

571
00:32:23,240 --> 00:32:25,720
Speaker 1: the time recently, especially to myself, is when you are

572
00:32:25,760 --> 00:32:30,480
Speaker 1: having a moment of complete overwhelm or anxiety or stress

573
00:32:30,560 --> 00:32:34,040
Speaker 1: or whatever it is, don't fight it. I think we

574
00:32:34,120 --> 00:32:36,760
Speaker 1: are also in this society where we really try to

575
00:32:37,000 --> 00:32:41,440
Speaker 1: escape negative feelings and escape discomfort. And the fact of

576
00:32:41,440 --> 00:32:43,880
Speaker 1: the matter is where in a challenging time, everyone's having

577
00:32:43,920 --> 00:32:46,320
Speaker 1: a hard year in these types of emotions and these

578
00:32:46,360 --> 00:32:49,600
Speaker 1: types of feelings are just going to happen. So when

579
00:32:49,680 --> 00:32:53,360
Speaker 1: you can sit there and just acknowledge what it is

580
00:32:53,400 --> 00:32:57,400
Speaker 1: that you're feeling, just by acknowledging it, just by putting

581
00:32:57,400 --> 00:33:01,440
Speaker 1: the verbiage around, not saying like I am anxious, but

582
00:33:01,520 --> 00:33:05,880
Speaker 1: just saying I'm experiencing anxiety right now, that will help

583
00:33:06,080 --> 00:33:08,800
Speaker 1: because what that does to your mind is it tells you, oh,

584
00:33:08,920 --> 00:33:11,640
Speaker 1: I'm not actually attached to this. This is just something

585
00:33:11,680 --> 00:33:14,800
Speaker 1: that's coming through me in this moment, and eventually, like

586
00:33:14,840 --> 00:33:18,840
Speaker 1: all things, it will change. So that's my first number

587
00:33:18,840 --> 00:33:20,880
Speaker 1: one tip, right now is just be very kind to

588
00:33:20,960 --> 00:33:24,120
Speaker 1: yourself and have the wherewithal to acknowledge these hard moments

589
00:33:24,520 --> 00:33:26,640
Speaker 1: and just say them for what they are. This is

590
00:33:26,640 --> 00:33:30,240
Speaker 1: a hard moment. I feel really overwhelmed right now. But

591
00:33:30,360 --> 00:33:33,760
Speaker 1: that's okay because they always they change to the nature

592
00:33:33,800 --> 00:33:36,480
Speaker 1: of my mind. It's the nature of emotions. It's always shifting.

593
00:33:36,560 --> 00:33:41,600
Speaker 1: So number one. Number two, everyone says it. At nauseam,

594
00:33:41,680 --> 00:33:45,000
Speaker 1: you have to breathe. You have to breathe. I feel

595
00:33:45,080 --> 00:33:48,520
Speaker 1: a full breath in in, a full breath out, and

596
00:33:48,560 --> 00:33:52,560
Speaker 1: repeat that. Can we just do that right now together? Yeah,

597
00:33:53,040 --> 00:33:56,640
Speaker 1: let's do it, all right, everyone, Let's do this, okay, everyone, So,

598
00:33:56,640 --> 00:33:59,440
Speaker 1: wherever you're sitting, if you're sitting cross legged, if you're

599
00:33:59,440 --> 00:34:01,160
Speaker 1: sitting with your feet on the ground, I just un

600
00:34:01,200 --> 00:34:03,360
Speaker 1: crossed my legs and put my feet down. The first

601
00:34:03,400 --> 00:34:05,640
Speaker 1: thing that you do is you notice your point of

602
00:34:05,720 --> 00:34:08,799
Speaker 1: contact with the floor, because that feeling of gravity, that

603
00:34:08,880 --> 00:34:12,440
Speaker 1: feeling of being supported, will always calm your nervous system.

604
00:34:12,480 --> 00:34:15,200
Speaker 1: It will always let you know that you're okay, you're held,

605
00:34:17,120 --> 00:34:19,240
Speaker 1: you're in the car, wherever you are, it doesn't matter.

606
00:34:19,480 --> 00:34:22,080
Speaker 1: Just notice your seat, notice the bottoms of your feet.

607
00:34:23,960 --> 00:34:28,040
Speaker 1: Let the breath come out of your body and then

608
00:34:28,040 --> 00:34:32,720
Speaker 1: take a full inhale into your nose, ride the breath

609
00:34:32,800 --> 00:34:35,720
Speaker 1: all the way down into your belly, fill your belly

610
00:34:35,760 --> 00:34:45,200
Speaker 1: exand and then just acts how let it go. There

611
00:34:45,239 --> 00:34:50,440
Speaker 1: you go. That's number two. It works every time, instantly

612
00:34:50,520 --> 00:34:54,400
Speaker 1: feeling better. Yes, it instantly works. And it's so silly

613
00:34:54,440 --> 00:34:57,719
Speaker 1: because it's so simple, but it always works. So that's

614
00:34:57,760 --> 00:35:00,440
Speaker 1: my big thing number two that I with say, and

615
00:35:00,520 --> 00:35:04,719
Speaker 1: the number three, which is actually this is funny. It's

616
00:35:04,719 --> 00:35:06,440
Speaker 1: popping into my mind right now, so I'm just going

617
00:35:06,480 --> 00:35:09,000
Speaker 1: to go for it. Remember the moments that you felt

618
00:35:09,040 --> 00:35:13,480
Speaker 1: really good. There's a lot of emphasis around even myself

619
00:35:13,480 --> 00:35:16,279
Speaker 1: like stress and anxiety, but I think it's important to

620
00:35:16,320 --> 00:35:19,279
Speaker 1: have a note or a photo or something of a

621
00:35:19,280 --> 00:35:23,000
Speaker 1: time when you just mentally felt really well, really on

622
00:35:23,120 --> 00:35:27,839
Speaker 1: it and just really good, really like yourself, and go

623
00:35:27,920 --> 00:35:30,759
Speaker 1: back to that moment, maybe close your eyes and just

624
00:35:30,800 --> 00:35:34,239
Speaker 1: put yourself back in that headspace, use your imagination just

625
00:35:34,320 --> 00:35:37,160
Speaker 1: what you what did you feel at that time, just

626
00:35:37,200 --> 00:35:39,399
Speaker 1: as a reminder to your body and to your mind

627
00:35:39,480 --> 00:35:42,240
Speaker 1: that you can easily go back there. As you've been building,

628
00:35:42,320 --> 00:35:46,759
Speaker 1: have you recognized patterns with executives that you've worked with

629
00:35:46,840 --> 00:35:50,399
Speaker 1: that have informed your services in terms of what you're

630
00:35:50,400 --> 00:35:52,319
Speaker 1: offering through nurse of people, both in the content of

631
00:35:52,320 --> 00:35:55,360
Speaker 1: your newsletter, but also in the services that you're designing,

632
00:35:55,440 --> 00:35:59,400
Speaker 1: be at yoga, practice, coaching, meditation, et cetera. Have there

633
00:35:59,440 --> 00:36:03,680
Speaker 1: been patterned There's always patterns. We're all kind of all

634
00:36:03,719 --> 00:36:06,200
Speaker 1: cycling around many of the same things, just in our

635
00:36:06,200 --> 00:36:08,919
Speaker 1: own unique ways. One thing that I noticed a lot

636
00:36:08,960 --> 00:36:13,440
Speaker 1: that I also personally deal with, of course, is perfectionism.

637
00:36:13,480 --> 00:36:16,439
Speaker 1: This this idea of needing to maintain all of these

638
00:36:16,560 --> 00:36:19,600
Speaker 1: really really high standards that we build for ourselves constantly.

639
00:36:20,200 --> 00:36:22,120
Speaker 1: That's a big one. Another really big one is just

640
00:36:22,320 --> 00:36:26,080
Speaker 1: generally lack of boundaries. There's a lack of boundary now,

641
00:36:26,480 --> 00:36:29,440
Speaker 1: especially in homes, because you're working, you're doing everything from

642
00:36:29,480 --> 00:36:33,520
Speaker 1: your space. So how can you help people adjust their

643
00:36:33,560 --> 00:36:37,840
Speaker 1: physical environments, in their mindset around their physical environments to

644
00:36:37,920 --> 00:36:41,399
Speaker 1: create boundaries for themselves within their days. That's a really

645
00:36:41,440 --> 00:36:43,040
Speaker 1: big one that I think a lot of people are

646
00:36:43,040 --> 00:36:47,120
Speaker 1: working through right now. And another one that I want

647
00:36:47,120 --> 00:36:49,839
Speaker 1: to say that's again a little bit cheesy, but you've

648
00:36:49,840 --> 00:36:53,400
Speaker 1: got to just hang with me, is just needing to

649
00:36:53,520 --> 00:36:59,120
Speaker 1: be easier on yourself it's everyone gets really wrapped up

650
00:36:59,160 --> 00:37:02,759
Speaker 1: in really stress stubt in things that aren't going, things

651
00:37:02,760 --> 00:37:05,920
Speaker 1: that aren't meeting expectations. And I think it's so important

652
00:37:06,000 --> 00:37:10,120
Speaker 1: collectively across the board for everyone to just be gentle

653
00:37:10,160 --> 00:37:13,560
Speaker 1: with yourself, be kind no matter what you're doing right now,

654
00:37:13,680 --> 00:37:17,279
Speaker 1: just recognize there's so so much happening that that's one

655
00:37:17,280 --> 00:37:20,799
Speaker 1: of the most important things that you can do. So

656
00:37:20,920 --> 00:37:23,480
Speaker 1: christ and I always hear that, like people always say,

657
00:37:23,480 --> 00:37:25,560
Speaker 1: be kind to yourself, be you know, don't be so

658
00:37:25,600 --> 00:37:27,880
Speaker 1: hard on yourself. And I always say, what does that

659
00:37:27,920 --> 00:37:31,200
Speaker 1: look like? What does that look like? Why do you

660
00:37:31,280 --> 00:37:35,280
Speaker 1: do that? What does that mean? A great questions, such

661
00:37:35,320 --> 00:37:37,719
Speaker 1: a good question. It's it's another thing where you have

662
00:37:37,840 --> 00:37:40,480
Speaker 1: to work on it. It does not come naturally. The

663
00:37:40,560 --> 00:37:43,440
Speaker 1: nature of the mind is always too critique, to criticize,

664
00:37:43,480 --> 00:37:46,680
Speaker 1: to over analyze, to perpetuate bad situations. Is a way

665
00:37:46,719 --> 00:37:50,360
Speaker 1: to protect us, essentially from ourselves from anything that could

666
00:37:50,400 --> 00:37:55,000
Speaker 1: possibly happen. This is something I wrote about recently where

667
00:37:55,680 --> 00:37:58,799
Speaker 1: that's why I think it's important to understand that and

668
00:37:59,080 --> 00:38:01,680
Speaker 1: be friend that aspect of your mind because all of

669
00:38:01,680 --> 00:38:04,879
Speaker 1: the negative self talk, all of the anxiety it's coming

670
00:38:04,920 --> 00:38:08,840
Speaker 1: from a place of ultimate protection our mind, our body.

671
00:38:08,880 --> 00:38:10,520
Speaker 1: They just want us to be safe. So it's trying

672
00:38:10,560 --> 00:38:13,319
Speaker 1: to anticipate where we could go wrong, which is where

673
00:38:13,320 --> 00:38:16,240
Speaker 1: we end up being really really hard on ourselves because

674
00:38:16,239 --> 00:38:19,239
Speaker 1: we think about all the things that we could potentially

675
00:38:19,760 --> 00:38:22,000
Speaker 1: do wrong or not meet expectations, or ways we could

676
00:38:22,000 --> 00:38:26,719
Speaker 1: potentially get rejected. So one of the ways to remedy

677
00:38:26,760 --> 00:38:31,200
Speaker 1: that is to first of all, get clear about where

678
00:38:31,200 --> 00:38:34,480
Speaker 1: you're being harsh on yourself. Get crystal clear. That's always

679
00:38:34,520 --> 00:38:38,800
Speaker 1: where I start understand what's the thought, what is the language,

680
00:38:39,239 --> 00:38:41,800
Speaker 1: what is the fear? What is it that I'm beating

681
00:38:41,800 --> 00:38:44,680
Speaker 1: myself up about? Right, So get very very clear and

682
00:38:44,719 --> 00:38:48,680
Speaker 1: concise about the harshness. And then this is I'll put

683
00:38:48,760 --> 00:38:50,759
Speaker 1: this is a new thing that I've actually been working

684
00:38:50,800 --> 00:38:53,680
Speaker 1: on recently that I'll put out there because it was effective. Um,

685
00:38:54,560 --> 00:38:59,680
Speaker 1: give yourself. Start write down advice. If you think about, well,

686
00:38:59,719 --> 00:39:02,480
Speaker 1: let's say let's pretend someone else did the things to

687
00:39:02,520 --> 00:39:05,960
Speaker 1: you that you're anxious about that you're beating yourself about.

688
00:39:05,960 --> 00:39:08,080
Speaker 1: Your best friend just went and you know, they messed

689
00:39:08,120 --> 00:39:10,759
Speaker 1: up a presentation or whatever it is, and they're just

690
00:39:10,880 --> 00:39:15,120
Speaker 1: beating themselves up about it. Sit down and write advice

691
00:39:15,160 --> 00:39:17,799
Speaker 1: to them. What would you say to them in that

692
00:39:17,840 --> 00:39:20,760
Speaker 1: moment right now to kind of help them feel better

693
00:39:21,000 --> 00:39:24,600
Speaker 1: to a friend, just write it and then sit there

694
00:39:24,600 --> 00:39:28,480
Speaker 1: and read it and give that advice to yourself and

695
00:39:28,560 --> 00:39:32,040
Speaker 1: just take it in take your own advice. It's really

696
00:39:32,080 --> 00:39:36,480
Speaker 1: interesting how we always know what we need. We always

697
00:39:36,560 --> 00:39:41,160
Speaker 1: have the answers. You just have to slow down and

698
00:39:41,239 --> 00:39:45,200
Speaker 1: ask the question and then be willing to listen to it.

699
00:39:45,880 --> 00:39:48,879
Speaker 1: Christ and I love that. It's super simple. I think

700
00:39:48,920 --> 00:39:51,160
Speaker 1: it's just right. And one of the things that you

701
00:39:51,239 --> 00:39:54,480
Speaker 1: talk a lot about is slow down. What can people

702
00:39:54,600 --> 00:39:57,000
Speaker 1: do right now? Because we're not in an industry that's

703
00:39:57,040 --> 00:40:02,440
Speaker 1: slow ever, we're actually the industry it's pushing the pace, right,

704
00:40:02,520 --> 00:40:07,680
Speaker 1: So what can people do to actually use the energy,

705
00:40:07,719 --> 00:40:11,200
Speaker 1: like take negative energy and take that push and take

706
00:40:11,239 --> 00:40:15,120
Speaker 1: that speed and actually turn it into something that's propelling,

707
00:40:15,640 --> 00:40:17,960
Speaker 1: Like how do people start to think about that? Like

708
00:40:18,120 --> 00:40:20,840
Speaker 1: I know, I know Laura really well. Laura knows me

709
00:40:20,880 --> 00:40:23,440
Speaker 1: really well. One thing that we have in common is

710
00:40:23,440 --> 00:40:28,080
Speaker 1: that we both work well one under pressure and with speed.

711
00:40:28,320 --> 00:40:31,520
Speaker 1: In fact, when we're slower, we seem to get a

712
00:40:31,560 --> 00:40:35,120
Speaker 1: little frustrated. How do we take that negative energy and

713
00:40:35,200 --> 00:40:38,720
Speaker 1: kind of reframe it and push it into a creative place,

714
00:40:38,880 --> 00:40:41,359
Speaker 1: push it into something that's going to help us. So

715
00:40:41,400 --> 00:40:43,400
Speaker 1: the first thing I want to touch on that I

716
00:40:43,440 --> 00:40:46,320
Speaker 1: think is so important to you said, when you slow down,

717
00:40:46,680 --> 00:40:50,520
Speaker 1: it's frustrating. Yeah, that is one of the key components

718
00:40:50,600 --> 00:40:57,000
Speaker 1: that I am trying to kind of undo with people

719
00:40:57,239 --> 00:41:01,680
Speaker 1: like yourself, that that slow down time is so crucial

720
00:41:01,960 --> 00:41:05,120
Speaker 1: to fuel the going time, the fast time, the under

721
00:41:05,160 --> 00:41:10,120
Speaker 1: pressure time. So a huge practice, everything is a practice.

722
00:41:10,160 --> 00:41:13,080
Speaker 1: I'll use that word in a nauseam. A huge practice

723
00:41:14,360 --> 00:41:20,400
Speaker 1: is recognizing when you're slow and being okay with the discomfort,

724
00:41:20,600 --> 00:41:24,960
Speaker 1: in knowing that the slowness is always a precedent prior

725
00:41:25,080 --> 00:41:28,239
Speaker 1: to moving really quickly and moving into the doing, and

726
00:41:28,280 --> 00:41:32,680
Speaker 1: that you will actually do so much better if you

727
00:41:32,760 --> 00:41:35,560
Speaker 1: give yourself that time to be slow. You have to

728
00:41:35,640 --> 00:41:38,839
Speaker 1: have both. We you just you have to have both.

729
00:41:38,920 --> 00:41:41,600
Speaker 1: It's the nature. You cannot always be doing doing, doing, going,

730
00:41:41,680 --> 00:41:44,960
Speaker 1: or you burnout, right burnout, that's all that is. So

731
00:41:45,600 --> 00:41:48,640
Speaker 1: embrace the slow even if it's uncomfortable. Just sit there

732
00:41:48,640 --> 00:41:51,520
Speaker 1: and think, why am I so uncomfortable? What is this?

733
00:41:52,000 --> 00:41:54,480
Speaker 1: And is there something that I could read? Is there

734
00:41:54,560 --> 00:41:57,600
Speaker 1: something that I could listen to is there a way

735
00:41:57,640 --> 00:41:59,800
Speaker 1: I could move go on a walk to process this

736
00:42:00,000 --> 00:42:04,160
Speaker 1: feeling throughout my body and make it feel okay. Feelings changed? Yeah,

737
00:42:04,239 --> 00:42:07,560
Speaker 1: I love the feelings change. That's like such an under

738
00:42:08,680 --> 00:42:14,960
Speaker 1: under understood right, the thing that feelings are actually constantly

739
00:42:15,360 --> 00:42:20,520
Speaker 1: moving um and typically when we're not feeling good, it

740
00:42:20,560 --> 00:42:24,400
Speaker 1: feels like they're there forever. What are the services that

741
00:42:24,480 --> 00:42:28,719
Speaker 1: you're offering now as Nourished the People is in development

742
00:42:28,840 --> 00:42:32,040
Speaker 1: to executives who may want to email you directly after

743
00:42:32,239 --> 00:42:36,200
Speaker 1: listening to this episode. Absolutely well. The first I always

744
00:42:36,239 --> 00:42:39,320
Speaker 1: have my newsletter. The newsletter is the core of Nourish,

745
00:42:39,520 --> 00:42:41,879
Speaker 1: so you can always find me there. I also do

746
00:42:42,000 --> 00:42:45,680
Speaker 1: one on one private sessions. I teach what's called yin yoga.

747
00:42:46,160 --> 00:42:49,600
Speaker 1: So yin is slow, it is low to the ground.

748
00:42:49,800 --> 00:42:52,879
Speaker 1: It is not entirely restorative. You move a tiny bit more,

749
00:42:52,960 --> 00:42:56,440
Speaker 1: but it is just putting you into your body, really

750
00:42:56,480 --> 00:43:00,160
Speaker 1: getting you into your body and breathings so that you're

751
00:43:00,400 --> 00:43:05,040
Speaker 1: anatomy begins to relax. And then along with the in session,

752
00:43:05,239 --> 00:43:09,040
Speaker 1: I do a short conversation just to the beginning. I

753
00:43:09,080 --> 00:43:12,760
Speaker 1: help people focus in on one mental hang up, whatever

754
00:43:12,800 --> 00:43:15,319
Speaker 1: it is. One stressed, one anxiety, one thing that just

755
00:43:15,360 --> 00:43:17,959
Speaker 1: won't shut up in their mind. And then we kind

756
00:43:18,000 --> 00:43:21,759
Speaker 1: of move and meditate and do some visualization in accordance

757
00:43:21,800 --> 00:43:25,920
Speaker 1: to that one hang up. And then I provide practices.

758
00:43:26,000 --> 00:43:29,520
Speaker 1: I provide suggestions. What's one two minute thing you can

759
00:43:29,560 --> 00:43:33,399
Speaker 1: do every day that could help you? I say two

760
00:43:33,400 --> 00:43:36,120
Speaker 1: minutes and emphasize that because one of the things that

761
00:43:36,160 --> 00:43:38,400
Speaker 1: I want to do with Nourish the People and working

762
00:43:38,400 --> 00:43:41,320
Speaker 1: with executives in particulars, I know time is so valuable

763
00:43:41,360 --> 00:43:44,120
Speaker 1: and so limited, and oftentimes that's all that they have,

764
00:43:44,719 --> 00:43:47,560
Speaker 1: but it's enough to make a really substantial difference. Otherwise

765
00:43:47,560 --> 00:43:50,239
Speaker 1: I wouldn't be doing this. I would say Christen that

766
00:43:50,320 --> 00:43:52,239
Speaker 1: I know you're you offer up two minutes, but having

767
00:43:52,280 --> 00:43:54,920
Speaker 1: worked with you, those two minutes easily turned into twenty

768
00:43:54,960 --> 00:43:58,080
Speaker 1: minutes and in some instances two hours. So so to

769
00:43:58,200 --> 00:44:01,360
Speaker 1: everyone listening, I think for stop, sign up for Nourish

770
00:44:01,400 --> 00:44:05,160
Speaker 1: the People newsletters that Nourish the People dot co CEO

771
00:44:05,600 --> 00:44:08,080
Speaker 1: and christ and if people want to get in touch

772
00:44:08,160 --> 00:44:12,120
Speaker 1: with you to talk about the practice, sign up for

773
00:44:12,160 --> 00:44:13,960
Speaker 1: your services. How can they get in touch with you?

774
00:44:14,200 --> 00:44:17,120
Speaker 1: Absolutely you can find me on Instagram at nourish the

775
00:44:17,160 --> 00:44:20,400
Speaker 1: People dot Co. That's CEO. You can also email me

776
00:44:20,640 --> 00:44:23,720
Speaker 1: Kristen k R I S T I n AT Nourish

777
00:44:23,800 --> 00:44:26,680
Speaker 1: the People dot Co. That's also available on my website.

778
00:44:26,920 --> 00:44:29,640
Speaker 1: I would love so much to talk to you, so

779
00:44:29,719 --> 00:44:32,239
Speaker 1: feel free slide into my DM, send me a note

780
00:44:32,280 --> 00:44:34,799
Speaker 1: comment on something and I would I would just love

781
00:44:34,800 --> 00:44:37,600
Speaker 1: to chat and hear about how you're doing and how

782
00:44:37,640 --> 00:44:39,440
Speaker 1: you're handling this year and if there's anything that I

783
00:44:39,480 --> 00:44:42,680
Speaker 1: can maybe offer up to help. I think that just

784
00:44:42,760 --> 00:44:45,880
Speaker 1: st even your your presence, but you're you know, really

785
00:44:45,920 --> 00:44:50,200
Speaker 1: smart advice. Um, it's just something that, especially in this industry,

786
00:44:50,280 --> 00:44:53,040
Speaker 1: we need more of. Thank you so much for coming

787
00:44:53,040 --> 00:44:57,000
Speaker 1: by and bringing some pause to this election day. We

788
00:44:57,040 --> 00:45:00,680
Speaker 1: appreciate the conversation and you, of course so happy to

789
00:45:00,719 --> 00:45:08,960
Speaker 1: be here. Thank you too for having me so what

790
00:45:09,040 --> 00:45:14,160
Speaker 1: an amazing episode, feeling all types of push and pull,

791
00:45:14,600 --> 00:45:20,240
Speaker 1: thinking about pace, the meaning of pausing to push forward,

792
00:45:21,040 --> 00:45:24,200
Speaker 1: finding space to really think and create. And Alexa, there

793
00:45:24,239 --> 00:45:27,960
Speaker 1: was also something you said in our conversation with Christian

794
00:45:28,680 --> 00:45:31,720
Speaker 1: that really stuck with me. This idea of brand acting

795
00:45:31,800 --> 00:45:35,560
Speaker 1: like they're in an election cycle and starting to connect

796
00:45:35,640 --> 00:45:38,280
Speaker 1: some some signals here right, we heard from Lisa Sherman.

797
00:45:38,320 --> 00:45:41,600
Speaker 1: The idea of speed over perfection. We're hearing in this

798
00:45:41,680 --> 00:45:45,120
Speaker 1: episode with Christian, the idea of putting out a minimum

799
00:45:45,280 --> 00:45:50,240
Speaker 1: viable product and building an iterating quickly if it lands.

800
00:45:50,920 --> 00:45:53,640
Speaker 1: What do you think that this is signaling to brand

801
00:45:53,719 --> 00:45:58,520
Speaker 1: marketers in which pace is moving faster and faster every day.

802
00:45:58,719 --> 00:46:01,680
Speaker 1: I think there's, you know, the new kind of there's

803
00:46:01,680 --> 00:46:05,040
Speaker 1: a new kind of emphasis that's been put on marketers

804
00:46:05,080 --> 00:46:09,400
Speaker 1: around creating something new, always creating something new, and that

805
00:46:09,480 --> 00:46:12,919
Speaker 1: there's value in that. What Christian said that I thought

806
00:46:13,000 --> 00:46:16,239
Speaker 1: was so smart was it's almost like ready mades. Do

807
00:46:16,520 --> 00:46:19,799
Speaker 1: anyone to know what a ready made is? It's an art, right,

808
00:46:19,880 --> 00:46:25,279
Speaker 1: You're using found objects and you're creating something new, Like

809
00:46:25,600 --> 00:46:28,840
Speaker 1: if there's something that is essential in a presidential election

810
00:46:29,520 --> 00:46:38,759
Speaker 1: by using audiences, communities, things that are existing media, media products, platforms, etcetera.

811
00:46:39,320 --> 00:46:43,520
Speaker 1: That they put a spin on, and you know, I

812
00:46:43,520 --> 00:46:46,279
Speaker 1: think Christian really hit on it. And we've done this, Laura,

813
00:46:46,320 --> 00:46:48,560
Speaker 1: we've talked about this a lot, even in season one.

814
00:46:48,680 --> 00:46:53,400
Speaker 1: In season two, how do you take a property, uh

815
00:46:53,600 --> 00:46:57,279
Speaker 1: partner and collaborate and find where your brand in their

816
00:46:57,400 --> 00:47:00,400
Speaker 1: brand is additive or an experience at it have not

817
00:47:00,480 --> 00:47:03,080
Speaker 1: adjacent as the line I believe we always used to

818
00:47:03,160 --> 00:47:06,760
Speaker 1: use exactly additive, not adjacent. And I think that Christian

819
00:47:06,800 --> 00:47:10,759
Speaker 1: really hit on that. And brands, you know, election cycles

820
00:47:10,920 --> 00:47:14,319
Speaker 1: are short. They're short for all intents and purposes and

821
00:47:14,320 --> 00:47:17,520
Speaker 1: their high stakes. And I think if the brands start

822
00:47:17,600 --> 00:47:22,360
Speaker 1: to think about themselves and their activity, their marketing activity

823
00:47:22,480 --> 00:47:28,400
Speaker 1: like that, it will create collaboration over competition, which Lisa

824
00:47:28,440 --> 00:47:33,840
Speaker 1: Sherman talked about. It will create new from already created.

825
00:47:34,320 --> 00:47:37,360
Speaker 1: And maybe there shouldn't be a premium or the shiny

826
00:47:37,400 --> 00:47:42,040
Speaker 1: object kind of requirement for a marketer. It should be

827
00:47:42,560 --> 00:47:46,279
Speaker 1: how are you looking at things that exist that are

828
00:47:46,320 --> 00:47:49,440
Speaker 1: doing well that you could use in a different way,

829
00:47:49,840 --> 00:47:53,040
Speaker 1: Things that have community that you could enter into in

830
00:47:53,080 --> 00:47:54,839
Speaker 1: a different way. And I think that was a big

831
00:47:54,880 --> 00:47:57,839
Speaker 1: point that I got from Christian. He doesn't have time, right,

832
00:47:58,040 --> 00:48:03,359
Speaker 1: they don't have time to build constantly something that's new,

833
00:48:03,440 --> 00:48:05,680
Speaker 1: but they did. I couldn't agree more. And I think

834
00:48:05,680 --> 00:48:10,040
Speaker 1: there's two additional takeaways that I was left thinking about

835
00:48:11,120 --> 00:48:17,040
Speaker 1: following that conversation. Was one incredibly important to go to

836
00:48:17,120 --> 00:48:20,719
Speaker 1: where the consumer or in this case, the voter is,

837
00:48:21,360 --> 00:48:23,439
Speaker 1: you know, all of the partnerships that Christian was talking

838
00:48:23,480 --> 00:48:29,080
Speaker 1: about via cameo TikTok animal crossing, going to where the

839
00:48:29,160 --> 00:48:35,480
Speaker 1: customer or voter is thinking about AOC showing up on Twitch,

840
00:48:37,160 --> 00:48:40,480
Speaker 1: going to where the customer or the voter is And

841
00:48:40,520 --> 00:48:43,400
Speaker 1: so you know that being one the second that I

842
00:48:43,440 --> 00:48:46,839
Speaker 1: took away, double down on the thing that you're best at,

843
00:48:47,920 --> 00:48:51,840
Speaker 1: and collaborate and cross pollinate with others who are best

844
00:48:51,880 --> 00:48:55,640
Speaker 1: at what they do, and find ways to iterate and

845
00:48:55,680 --> 00:48:59,760
Speaker 1: build versus having to continually build net new yep. I agree,

846
00:48:59,800 --> 00:49:01,839
Speaker 1: totally agree in the market that where and I think

847
00:49:01,840 --> 00:49:05,040
Speaker 1: it is extremely difficult to be everything to everyone and

848
00:49:05,080 --> 00:49:08,080
Speaker 1: so what is the thing that you own that you

849
00:49:08,120 --> 00:49:11,960
Speaker 1: do better than anyone and then build partnerships within your

850
00:49:12,000 --> 00:49:15,520
Speaker 1: ecosystem to allow you to iterate and scale and to

851
00:49:15,640 --> 00:49:19,279
Speaker 1: do that we need Kristin Mitchell to help us clear

852
00:49:19,280 --> 00:49:22,680
Speaker 1: our heads, take a breath. Christen is such a clear

853
00:49:22,760 --> 00:49:28,160
Speaker 1: thinker for me. You know what's really interesting is, and

854
00:49:28,200 --> 00:49:31,200
Speaker 1: we talked about this. I have, we both have, let's

855
00:49:31,239 --> 00:49:34,719
Speaker 1: just be honest, a hard time slowing down. But one

856
00:49:34,719 --> 00:49:37,920
Speaker 1: of the things that I think, you know Christen said

857
00:49:38,400 --> 00:49:42,400
Speaker 1: was this idea around slowing down actually allows you to

858
00:49:42,440 --> 00:49:46,520
Speaker 1: speed up, and that was one of the probably most

859
00:49:46,560 --> 00:49:49,120
Speaker 1: important things for me. And I can't speak for everyone, Laura,

860
00:49:49,160 --> 00:49:53,360
Speaker 1: I can't speak for you Lord knows um, but but

861
00:49:54,280 --> 00:49:58,120
Speaker 1: I today has been in highly anticipated day for me.

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00:49:58,480 --> 00:50:01,399
Speaker 1: I've been super anxious about it. It I think saying right,

863
00:50:01,640 --> 00:50:04,319
Speaker 1: I know we've talked about it, and I think it's

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00:50:04,360 --> 00:50:07,399
Speaker 1: really important that we all do what we have to do.

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00:50:07,800 --> 00:50:12,239
Speaker 1: So with that one last collective breath with Kristin Mitchell, Okay,

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00:50:12,360 --> 00:50:16,080
Speaker 1: let's do it. Okay, everyone, close your eyes, fill your

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00:50:16,160 --> 00:50:19,920
Speaker 1: seat underneath you, fill the bottoms of your feet, Take

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00:50:19,960 --> 00:50:22,719
Speaker 1: a big inhal through your nose. The breath moves all

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00:50:22,760 --> 00:50:27,839
Speaker 1: the way down through your throat into your belly. By exhale.

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00:50:30,760 --> 00:50:36,080
Speaker 1: There you go, get out and vote. Laura hit it

871
00:50:36,120 --> 00:50:37,799
Speaker 1: with the list of all of our friends and family

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00:50:37,840 --> 00:50:39,600
Speaker 1: at my heart who have been so good at us

873
00:50:39,880 --> 00:50:42,560
Speaker 1: and helped us get back on air. Big thank you

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00:50:42,600 --> 00:50:46,680
Speaker 1: to Bob Conald, Carter, Andy, Eric gayle Vow, Michael jen

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00:50:47,040 --> 00:50:49,560
Speaker 1: We appreciate you. Thank you so much for this opportunity.

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Speaker 1: We'll see you in two weeks.