Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. This is Bloomberg Business
Speaker 1: Week inside from the reporters and editors who bring you
Speaker 1: America's most trusted business magazine, plus global business, finance and
Speaker 1: tech news as it happens. Bloomberg Business Week with Carol
Speaker 1: Messer and Tim Stenebek on Bloomberg Radio.
Speaker 2: Yes, indeed, everybody, buss Tioburg Business Week are live at screen.
Speaker 3: Time as this power or fourth hour four five.
Speaker 4: I both count krol Maslumton stand amag.
Speaker 2: We're live at Nios Studios. This is our second annual
Speaker 2: screen time. I've been bringing together those folks who are
Speaker 2: making content, but it's coming through so many different creative vehicles,
Speaker 2: if you will.
Speaker 4: And yeah, we're going to talk about it for the
Speaker 4: next sixteen minutes. We have been, but we're going to.
Speaker 5: Get into the conversation.
Speaker 6: Yah h James here at screen time in this area's Shopdog.
Speaker 6: Last night, we're from Brian Roberts. A little earlier, Wizard
Speaker 6: and co founder and former CEO Mike Moore High was
Speaker 6: just on with us in the last few minutes. The
Speaker 6: right lineup of people only fans CEO it was on
Speaker 6: as well.
Speaker 3: The actions just no.
Speaker 2: Stop this, it's non stop And in just a moment
Speaker 2: we're going to get to the executives behind the voice
Speaker 2: Love Island USA, the Traders.
Speaker 4: Two top perret content creators. They've created so much when
Speaker 4: it comes to reality and own scripted television. We're going
Speaker 4: to talk with them over Hennessy Universal. They'll join us
Speaker 4: in just a moment on it.
Speaker 2: When it comes to reality TV, another great voice, Nick Bail,
Speaker 2: He's been on the Bachelor, of The Bachelor Wrette, He's
Speaker 2: got his own podcast.
Speaker 4: They dig deep to do what goes on in a
Speaker 4: reality TV.
Speaker 3: And it really goes up what really.
Speaker 4: Happens when it comes to reality TV. And then we
Speaker 4: have been talking a lot about the ones to watch.
Speaker 4: Nick is on that list.
Speaker 3: Yeah, so too is the CEO.
Speaker 6: Of two B and Julie Sued And if you're in
Speaker 6: the media world, especially in New York, it's a familiar
Speaker 6: name because she was at video for years. Our Bradstone
Speaker 6: is gonna be catching up with her. We're gonna catch
Speaker 6: up with Brad a little bit later too.
Speaker 4: All right, let's get going in this hour.
Speaker 2: From The Bachelor, Bachelorette to the Kardashians, Housewives, American Idol,
Speaker 2: and so much more.
Speaker 4: Reality and unscripted television.
Speaker 2: Television is a much seed, much seed is must see
Speaker 2: for so many. Came up with a statistic that was
Speaker 2: on PBS. They noted that almost eighty percent of adult
Speaker 2: TV viewers watch reality television.
Speaker 4: We have two inside. It was based on a book.
Speaker 2: We have two insiders who have led the way truly,
Speaker 2: truly when you look at their backgrounds when it comes
Speaker 2: to successive explosion of unscripted television.
Speaker 4: Corey has an executive.
Speaker 2: Vice president of the Unscripted Content Competition and Game Shows
Speaker 2: an NBC Universal Entertainment.
Speaker 4: Also at NBC Universal is.
Speaker 2: Sharon bum who is Executive VP Alternative Programming and Development Development.
Speaker 2: As we said, there's the creative team behind so much
Speaker 2: of the NBC portfolio.
Speaker 5: There's so much. I could go on for about.
Speaker 2: An hour about what you guys have done. First of all, welcome,
Speaker 2: well for wealth. What's fun in about unscripted TV?
Speaker 5: Real fun about entertainment?
Speaker 2: Yeah, but it wasn't always something that people thought about, right,
Speaker 2: that could be an explosed But tell us about kind
Speaker 2: of how it has evolved.
Speaker 7: Oh gosh, I mean it's evolved from PBS series through Cops,
Speaker 7: through you know, into a real world, into the big
Speaker 7: formats like Big Brother and Idol and Survivor, the ones
Speaker 7: that launched the genre, and I think it's just continued
Speaker 7: to evolve. There was obviously a big spike in all
Speaker 7: of the cable affair, you know, with all of the
Speaker 7: docu soaks were prolific across cable, and I think the
Speaker 7: big formats are back now.
Speaker 5: Traders Love Island obviously are crushing it.
Speaker 7: We found this really great balance where people don't talk
Speaker 7: about it as a guilty pleasure anymore, which I always was.
Speaker 5: That's a win.
Speaker 4: That's a win, yeah right, because it's not guilty.
Speaker 5: It's just good entertainment.
Speaker 7: And I think there's there's great reality shows and there's
Speaker 7: great scripted shows, just like there's some not great reality
Speaker 7: shows and some not great scripted show.
Speaker 5: It's like there's something for everyone.
Speaker 7: But it's I mean, we pinch ourselves every day when
Speaker 7: we get to come to work on.
Speaker 6: I was even surprised to hear a shout out from
Speaker 6: Tim Walls during the presidential debate a couple of weeks ago.
Speaker 6: I think you said you're missing dancing with our stars.
Speaker 8: He said that, yeah, so close.
Speaker 6: Yeah, I think he said that I have to go
Speaker 6: back and looking the transfer, maybe dancing with us. I
Speaker 6: don't know what he said, but we understood when he
Speaker 6: got it.
Speaker 3: The cultural guys.
Speaker 5: Yeah.
Speaker 6: You know, one thing that I was thinking about when
Speaker 6: when we're preparing for this is Carol and I were
Speaker 6: talking yesterday like reality show from for me is like
Speaker 6: Real World because that's there.
Speaker 3: I grew up there in ninety nineties MTV.
Speaker 9: Seeing what happens when you know, strangers get together.
Speaker 5: Yeah, I know what happened to create all the same vintage.
Speaker 3: We get it.
Speaker 6: Yeah, but that was before Instagram. It was before Facebook,
Speaker 6: it was before Twitter, it was before you know, you
Speaker 6: have fans right now always traveling with concent creators because
Speaker 6: they're getting a behind the scenes view, like their own
Speaker 6: version of reality to their audience is a way to
Speaker 6: connect with them. How do you balanced that going directly
Speaker 6: to the fan versus a show a platform like you
Speaker 6: find it at NBC Universal.
Speaker 8: Yeah, we think it makes the content richer because it's
Speaker 8: another kind of avenue for the story.
Speaker 5: To play out.
Speaker 8: So you know, for instance, on leve Islin, you have
Speaker 8: the story that plays out episodically. Then we have a
Speaker 8: whole content team that manages the social story as well.
Speaker 8: So we show moments, we tell stories, we show interview byes,
Speaker 8: we showed photographs that you won't see on the main show,
Speaker 8: and it becomes this symbiotic relationship that keeps pushing the
Speaker 8: main show forward, pushes back to social. So it ends
Speaker 8: up being a three sixty kind of experience for the fans,
Speaker 8: and I think it's really important you get more. It's
Speaker 8: almost like for the Rabbid fan base, you can't get enough.
Speaker 8: I think whether they had life being Layer yep, you know, yeah,
Speaker 8: that's twenty four to seven.
Speaker 2: It's kind of amazing how you can dice and slice it, right, Yeah,
Speaker 2: in terms of reality or unscripted.
Speaker 7: Yeah, a lot of our shows too. We've created sort
Speaker 7: of worlds and bubbles that the contestants are living in,
Speaker 7: and so this is really just sort of like that
Speaker 7: outside I feel shado what's.
Speaker 5: Going on in real life, and we love being part.
Speaker 7: Of that conversation every day and really sort of creating
Speaker 7: the conversation from social, which again to Sharance point, feeds
Speaker 7: back into the show and it becomes this twenty sixty experience.
Speaker 2: I am so curious about how you guys figure out
Speaker 2: what's going to be a good unscripted series, Like, how
Speaker 2: do you go about the process, how do you scout
Speaker 2: it out? How do you scout out the people that
Speaker 2: you maybe want to have in that environment.
Speaker 5: It's very similar to when you watch a show.
Speaker 8: You hear a song, yeah, you get a Curt Veiling
Speaker 8: fealing and I think that I wish it was perfect
Speaker 8: science because it's not. But there there are things, but
Speaker 8: you know, avenues that we take where we're always look
Speaker 8: at international formats. That's a place where we can find
Speaker 8: for content domestically from the producers that we hear pitches from.
Speaker 8: That's a place we mind for content. Sometimes we go
Speaker 8: into the closet and we get it.
Speaker 7: In rush off old reinventing IP or working with certain
Speaker 7: auspices where you know that that Saint Jordan Peel came
Speaker 7: in with a reimagining of Scare Tactics, which is like
Speaker 7: a fan favorite crank show, and through his lens it
Speaker 7: became a totally different show.
Speaker 5: And so you're sort of just you're making.
Speaker 7: Calculated bets basically, and they're they're not all going to win.
Speaker 7: And I've also I've seen really great shows not perform
Speaker 7: and I've seen mediocre shows perform really well. So it's
Speaker 7: it's not a perfect science. We wish it was, although
Speaker 7: then we wouldn't have a job.
Speaker 5: You would just you know, perfect.
Speaker 6: What's something you passed on doing so well.
Speaker 4: Out okay shows? Yeah.
Speaker 8: So, so when I was the commissioner at CBS, Corey
Speaker 8: was over at Fox and a little Korean show or
Speaker 8: came in called Mass Singer, and we watched the tape
Speaker 8: and I thought, this is it's a little a little
Speaker 8: weird what but it's it's people a mass And even
Speaker 8: though I we felt like it was something interesting, it
Speaker 8: wasn't white for us. But of course it ended up
Speaker 8: being a massive hit on Fox.
Speaker 7: But that's my That show is my mistake as well,
Speaker 7: because we passed on it the first time it came in,
Speaker 7: and then it came back around about two years later,
Speaker 7: went and it had fallen fallen out of development I
Speaker 7: think at like MTV, and it came back to us
Speaker 7: and we bought it the second time around. So I like,
Speaker 7: it's a mistake with a happy ending.
Speaker 5: Yeah so, but I think they happened.
Speaker 2: With American Idol too, that people passed on American Idol
Speaker 2: before it found its home.
Speaker 5: Most is our legendary Why.
Speaker 4: Is it though?
Speaker 2: Like what is it that you see that you're like, okay,
Speaker 2: not so much well and something that you say, Okay,
Speaker 2: I'm going to greenlight this.
Speaker 5: I mean timing, it's obviously every thing.
Speaker 7: Yeah, what your opportunities are on the network or the platform,
Speaker 7: and where you can put it and what you can
Speaker 7: partner it with.
Speaker 5: And what talent is interested in it and available.
Speaker 7: I mean that was you know when we did do
Speaker 7: the Mass Singer, that sort of we got really lucky
Speaker 7: Ken John his parents actually had watched the original Career
Speaker 7: so he knew the show so we didn't have to
Speaker 7: explain the wax premise.
Speaker 5: He's like, I got it. And same thing with Jenny.
Speaker 7: McCarthy that she just she understood it right away. So
Speaker 7: it's just a lot of it's timing. The traders. For example,
Speaker 7: that show, the producers talk about what they've been pitching
Speaker 7: it for ten years or something or like developing, redeveloping it,
Speaker 7: pitching it six years.
Speaker 5: They were pitching six years.
Speaker 2: And I will say with the panel shows like who's
Speaker 2: on that panel makes or breaks it right?
Speaker 4: So of getting that right talent mix is just killer
Speaker 4: and making it.
Speaker 7: Alchemy Yeah, it's it is, and there's not really a
Speaker 7: great way to test it.
Speaker 4: Yeah, you're sort of trying to fill these different roles.
Speaker 7: You know, you want this person that comes from this genre,
Speaker 7: and this person that's going to bring the humor, and
Speaker 7: this person that's different combinations.
Speaker 2: Like, I'm just curious how you do that with high
Speaker 2: profile talent or higher profile.
Speaker 7: I was gonna say, it's tricky when you have sort
Speaker 7: of yea big you know, celebrities. It's not like we
Speaker 7: could say, hey, riab Us, sit down in the chair
Speaker 7: and give us an audition.
Speaker 4: It's like she's a legend.
Speaker 5: She's getting the chair, So we don't know.
Speaker 7: We we try and sort of matchmake a little bit
Speaker 7: as much as we can. You know, with this Dear's
Speaker 7: Voice panel that we're so excited about.
Speaker 5: Obviously snoope Don the Olympics.
Speaker 7: We had been chasing him to be a coach on
Speaker 7: the Voice for many, many seasons. The timing was perfect,
Speaker 7: he could transition seamlessly into it.
Speaker 5: We knew he and Raba would have a good ripport.
Speaker 7: There was a lot of respect there and you know,
Speaker 7: to legends he when came up at the same time
Speaker 7: in the same area.
Speaker 5: Yes, they had a history, and.
Speaker 7: I think Michael Bublay was the sort of the question
Speaker 7: mark because he didn't really know any of the other
Speaker 7: panelists very well coming into it.
Speaker 5: But he and Stupid off and now there's this romance
Speaker 5: that's blossoming there.
Speaker 7: So sometimes though, yeah, sometimes you sit there and those
Speaker 7: panels are meeting for the first time and you're like,
Speaker 7: ooof this is not a dinner party I want to
Speaker 7: be at anymore.
Speaker 4: And we ask viewers like pick up feeling going on?
Speaker 4: Sometimes that's fun.
Speaker 7: Yeah, sometimes sometimes that works too, but it doesn't.
Speaker 6: We're Bloomberg. We talk money. We love talking in money numbers.
Speaker 7: Do you have any extra like we can have a
Speaker 7: different department.
Speaker 3: Though certainly looking for more question.
Speaker 6: Yeah, I guess the question that I have is about
Speaker 6: the cost equation with this type of content versus like
Speaker 6: a half hour or an hour of something stripted. If
Speaker 6: you think about, you know, the days of Side Belt
Speaker 6: and Friends and the days of like thirty Rock in
Speaker 6: the Office that's so called, Like you know, those those
Speaker 6: half hours or twenty two minutes of script and TV
Speaker 6: that have now taken.
Speaker 3: On a life. If they're off on the streaming platforms.
Speaker 6: How would you characterize the investment in those versus the
Speaker 6: investment in the season of reality.
Speaker 7: I mean, it's a longer answer because I think we
Speaker 7: obvious we don't know the intricacies of the scripted deal models.
Speaker 5: But the big difference is.
Speaker 7: That the studios sort of take on a lot of
Speaker 7: the burden up front for scripted, whereas on unscripted we
Speaker 7: pay one hundred percent of the cost up front, and
Speaker 7: so our shows don't have as much see legs on
Speaker 7: the other end, because oftentimes you know the results of
Speaker 7: the show, you know who won, you know when the
Speaker 7: person was eliminated, so there's not always a lot of
Speaker 7: tail on the show where there could be. For Seinfeld,
Speaker 7: you can watch an episode twenty years later and I
Speaker 7: still rest. We still are and we still are. But
Speaker 7: that being said, our costs are are far less in
Speaker 7: the long term, and we can find a lot of
Speaker 7: efficiencies in different ways. We can shoot back to that seasons,
Speaker 7: we can make the cast smaller or bigger. We can
Speaker 7: shoot twenty episodes and get a better amwork like but
Speaker 7: there are all these different lovers that we can play with.
Speaker 8: We can partner with the those different creations, which we
Speaker 8: do often now like on traders. We parted with the
Speaker 8: BBC in the UK, right, we created a hub with
Speaker 8: that castle, so that castle has become a location for
Speaker 8: both channels.
Speaker 4: So okay, million trillion dollar question, is it really unscripted?
Speaker 4: What's the balance? Like tell it? Does it really just
Speaker 4: go like everybody does their thing?
Speaker 5: Or to help us understand, I'm a favor fan of.
Speaker 4: Like a lot of reality. I just think it's human nature.
Speaker 4: You get to see dynamics, but.
Speaker 5: It's not turned on the cameras and just catch what
Speaker 5: you can.
Speaker 7: There's a lot of work and three production that goes
Speaker 7: into setting up the framework that we then and the
Speaker 7: worlds that we then put the contestants into.
Speaker 5: But at the end of the day.
Speaker 7: They are themselves. They're not actors. We are not writing
Speaker 7: scripts for them. In our competition format series. There are
Speaker 7: game rules of play, there are FCC rules like we
Speaker 7: we cannot write the script for them.
Speaker 4: All we can do is produce sea situation right.
Speaker 7: And and put people into that situation, and it's all
Speaker 7: about how they ran to the situation, into one another
Speaker 7: in the situation.
Speaker 9: It's it's real a social media player today in the
Speaker 9: sense of when you're in when you're editing, you're finding
Speaker 9: those moments to cut, to promote on social media, to
Speaker 9: bring in an audience that wouldn't necessarily be tuning in
Speaker 9: without that.
Speaker 5: Sort we we have.
Speaker 8: We work closely with a team internally at the company NBCU,
Speaker 8: but also outside resources that create a story, like we're
Speaker 8: saying earlier, that go hand in hand with the story
Speaker 8: that's happening in the episode.
Speaker 4: And so there's a whole.
Speaker 8: Cycle of content that's happening and being built, edited and
Speaker 8: put together with the whole plan that gets released as
Speaker 8: we put the as.
Speaker 5: We release the episodes.
Speaker 8: So it's we were saying earlier, it's now. It's particularly
Speaker 8: on the Island, it's a fifty to fifty proposition. It's
Speaker 8: fifty percent what's happening in social is important to fifty
Speaker 8: percent that's happening on the script.
Speaker 2: All right, So I want to ask what each of
Speaker 2: your favorite unscripted program is to watch.
Speaker 7: I mean, I think we're one of ours, gonna say
Speaker 7: we're a biased, Yeah, so I would say one of ours.
Speaker 8: We would probably both say the trade traders, the.
Speaker 4: Traders, and yeah, well that isn't yours.
Speaker 10: That isn't I am a like we both like I'm
Speaker 10: a long long Phantom survivor, very long fan brothers.
Speaker 7: Yeah, I'm a Dancing with the Stars loyalists and dancing
Speaker 7: with our stars.
Speaker 5: I'm sorry, let's go back, all right. It's a favorite.
Speaker 2: Scripted program or normal traditional, not an unscriptured Yeah.
Speaker 8: Well you're I I my most recent obsession. I always
Speaker 8: loved Game of Thrones, which makes sense that we love Traders.
Speaker 4: Yeah.
Speaker 8: And I loved Lost in the Olden Days, and I
Speaker 8: love Succession, which makes sense because all these tenants are
Speaker 8: in our own scripted shows of strategy and murder.
Speaker 5: That's hard, Yes, that's right, have out for you, Corey.
Speaker 5: Oh gosh, we.
Speaker 7: Watch a lot of live television, live sports in our home,
Speaker 7: not always by choice, you know, everyone on the couch,
Speaker 7: but that's what that's what it's on.
Speaker 5: I mean, watch a lot of like one hour dramas.
Speaker 7: So for us, it's about like escaping from the day
Speaker 7: to day. So gosh, I know this sounds like a
Speaker 7: really dated answer, but I loved Ozarks.
Speaker 5: We always have.
Speaker 7: Law and Order on in our house constantly on a hope,
Speaker 7: so I.
Speaker 4: Watch it was a really dark moment for me.
Speaker 2: Do you think sports there was a room ward that
Speaker 2: with more reality are on scripted just quickly or do
Speaker 2: you do orders at heart?
Speaker 7: I think the two are very complementary. They're lives, they're spontaneous,
Speaker 7: you don't know the outcome. They're real people doing what
Speaker 7: they do, achieving at their highest levels.
Speaker 5: I think it's a really great compliment.
Speaker 4: Coury Sharon, thank you so much.
Speaker 5: Thank you much.
Speaker 4: Fun it's me you.
Speaker 1: You're listening to Bloomberg Business Week with Carol Messer and
Speaker 1: Tim Stenebek on Bloomberg Radio.
Speaker 2: Well, our next guest from screen time. Well, he has
Speaker 2: been cast in The Bachelor, the Bachelorette. I want to
Speaker 2: make sure I get him all right, Bachelor in Paradise.
Speaker 4: He's starting to podcast back in twenty nineteen.
Speaker 2: It has since become a must stop place for reality
Speaker 2: TV personalities.
Speaker 4: Their fans want analysis of what's going on.
Speaker 2: It's the kind of thing I'm very interested in the
Speaker 2: backgrounds and what's going on. His weekly recap episodes tackle
Speaker 2: the most popular shows, The Bachelor, Love Island, The Real Housewives.
Speaker 4: A favorite of mine. I'm just going to disclose and
Speaker 4: Summer House. How have I missed though all this?
Speaker 3: I don't know.
Speaker 4: Maybe I'm just involved in too much news stuff.
Speaker 2: He's among the twelve individuals singled out and included in
Speaker 2: the Bloomberg screen.
Speaker 4: Time Ones to Watch list.
Speaker 2: He's also founder of Envy Media that's developing other podcasts.
Speaker 2: We're so delighted to have with us. Nick Faiel, he's
Speaker 2: actor host of il Files. He's here with us at
Speaker 2: screen Time.
Speaker 11: Welcome, Welcome, thanks for having me. Good to be with you,
Speaker 11: So good to.
Speaker 4: Have you here. Your YouTube channel, let me throw out
Speaker 4: some numbers.
Speaker 2: One hundred and ninety thousand subscribers, but maybe even more
Speaker 2: more than two hundred thousand people follow your podcast on Spotify.
Speaker 2: You have more than a million followers on Instagram. Why
Speaker 2: do you think you are so popular?
Speaker 11: I don't know, you'd have to ask.
Speaker 12: I guess I suppose my audience, but I think, you know,
Speaker 12: we try to be as authentic as we can on
Speaker 12: our show and just you know, give the people a
Speaker 12: little bit of the insight into reality TV, pop culture
Speaker 12: and things like that, and so hopefully people find us
Speaker 12: entertaining as well as a little bit of informative when
Speaker 12: it comes to some of the things that they're really.
Speaker 11: Fans of, you know, like reality to via pop culture.
Speaker 6: On Okay, so Carol kept asking us guess whether or
Speaker 6: not it is actually reality TV, reality TV, whether or
Speaker 6: not it is unscripted.
Speaker 2: They're over at NBC Universal, Sharon Bung and Corey Henson.
Speaker 2: They've done a lot in terms of unscripted television and
Speaker 2: reality TV, so.
Speaker 4: They know this one.
Speaker 6: Yeah, careful with your answer, because they're still right over there.
Speaker 6: I think when it comes, but but you have a
Speaker 6: unique position because you were part of so many shows.
Speaker 3: You have in part of so many shows, so take
Speaker 3: us behind the scenes.
Speaker 12: Well, I think when it comes to reality TV, every
Speaker 12: show is different, right. You have like reality TV love
Speaker 12: competitions like The Bachelor, Love Island, Love is Blind, And
Speaker 12: that's a very kind of different structure than say you're
Speaker 12: ensemble episodic shows like Rabo Housewives. I think for the
Speaker 12: most part, every reality TV show wants to be as
Speaker 12: real as authentic as possible, and so I would say
Speaker 12: in reality it's more stage than scripted, you know, as
Speaker 12: much as possible. The conversations people are having are truly authentic.
Speaker 12: They're not they're not getting scripts or lines or things
Speaker 12: like that. But but scenes are stage, so to speak.
Speaker 12: And so like The Bachelor, Love is Blind, Love island
Speaker 12: very controlled byronments.
Speaker 11: You don't have your phone, you're kind of off the grid,
Speaker 11: so to speak.
Speaker 12: And so within that controlled environment, they're very good at
Speaker 12: creating situations that are very intense, that create a lot
Speaker 12: of drama and fun things to watch.
Speaker 6: We've heard stories about alcohol being involved in this stuff.
Speaker 3: How about alcohol being.
Speaker 6: To sort of get people to loosen create an environment
Speaker 6: to what extent.
Speaker 12: In my experience, it's they're casting adults first and foremost,
Speaker 12: people who are old enough to drink and it's available.
Speaker 11: You know, I was never encouraged to drink more.
Speaker 12: I was never you know, certainly insisted to drink more,
Speaker 12: but it was always available. There is a lot of downtime,
Speaker 12: There is a lot of hurry up and waiting. Obviously,
Speaker 12: people who might happen to consume alcohol if they're nervous
Speaker 12: and things like that. So that can create a lot
Speaker 12: of situations where people might over consume. But I think
Speaker 12: over the years, I got the impression I've been out
Speaker 12: of real TV in terms of being behind the camera.
Speaker 11: But it sounds like a lot of production.
Speaker 12: Companies have made the appropriate changes to limit people's consumption.
Speaker 12: That being said, it is available, it's there and you know,
Speaker 12: if you're someone who over consumes that might be you
Speaker 12: know that might happen.
Speaker 2: Can I ask you, though, before we kind of move forward,
Speaker 2: is were you ever.
Speaker 4: Plodded into doing something or did.
Speaker 2: You ever feel like you were edited incorrectly?
Speaker 4: Yeah?
Speaker 11: Wells certainly when it comes to like the edit.
Speaker 12: There's a lot of control that shows have in terms
Speaker 12: of how they can frame a story together.
Speaker 11: I think for the.
Speaker 12: Most part, shows want to tell the story that happened,
Speaker 12: but they also have a limited time in which to
Speaker 12: do that, and so they are kind of simplifying arguments
Speaker 12: and things like that. So for the person involved it
Speaker 12: might feel they might feel a misrepresented. I think for
Speaker 12: the sake of the audience, you know, the people telling
Speaker 12: the story is trying to create the story. At the
Speaker 12: same time, no one's making you do or say anything
Speaker 12: you don't want to do. I always describe producers as
Speaker 12: the friend who wants you to buy the boat, you know,
Speaker 12: Like the producers aren't there to give you sound advice.
Speaker 12: They're there if it feels good, do it type of thing,
Speaker 12: and so they want you to be as honest with
Speaker 12: how you feel in the moment.
Speaker 11: So if you ask them if you should buy the boat.
Speaker 11: They're gonna tell you.
Speaker 6: Hell, yeah, it's great to have a friend with a boat.
Speaker 3: It's great to have a friend with a pool.
Speaker 11: Yeah, you know, it's nice to have that friend. So
Speaker 11: that's kind of how producers are.
Speaker 12: And I and I always say this, you know, I've
Speaker 12: never heard a reality TV star blame the producers.
Speaker 11: When they look good.
Speaker 12: Yeah, they're always like, yeah, that was my line. But
Speaker 12: when things don't go well for reality TV stars, I
Speaker 12: think producers are often an easy scapegoat. But you know, listen,
Speaker 12: sometimes those those grapes are legitimate. I know what it's
Speaker 12: like to be behind the camera and like watch the
Speaker 12: edit and go, I don't remember it that way. So
Speaker 12: it goes both ways, and I think there's a there's
Speaker 12: arguments being made on both.
Speaker 4: Sides your podcast. Are you always thinking about having a
Speaker 4: viral moment?
Speaker 2: Like tell us about when you're in the process and
Speaker 2: your guys are digesting you know, an episode or certain happenings.
Speaker 4: Like yeah, how do you want how do you shape that?
Speaker 12: I mean, in terms of producing our show, we just
Speaker 12: want to have conversations that people are interested in having
Speaker 12: with us, right, Like, you know, we want to basically
Speaker 12: create a show that is like we're friends in our
Speaker 12: room having a conversation about our favorite content. You know,
Speaker 12: I'm also a big sports fan, and so our our
Speaker 12: audience who are fans of pop cultural, real TV and
Speaker 12: relationship are watching reality TV the same way some people
Speaker 12: might watch a sports game, and so we want to
Speaker 12: cover that and have those types of conversations that they
Speaker 12: are interested in having and breaking down and things like that.
Speaker 12: So we want to have those authentic conversations that people
Speaker 12: are interested in. And the virality of content that you
Speaker 12: make usually will follow, and that's kind of how we focus.
Speaker 11: On It goes viral, right, Oh, of course, who doesn't.
Speaker 11: Who doesn't love a viral moment?
Speaker 12: When it comes to viral moments are a good sign
Speaker 12: that you're talking.
Speaker 11: About the right things.
Speaker 12: We'll involve, but you know, consistency matters, and the more
Speaker 12: you're consistent with your message, the more chances you'll have
Speaker 12: of going viral.
Speaker 6: It's pretty incredible to see the way that careers have
Speaker 6: been made with opportunities given by reality TV. I think
Speaker 6: you're a great example of chat. Are you more likely
Speaker 6: if you're on a reality TV show to have a
Speaker 6: career made or a career broken.
Speaker 11: It really just depends on what you're doing.
Speaker 12: I will A lot of advice I give to my
Speaker 12: peers coming off of reality TV is I'll let them
Speaker 12: know that going on reality TV gives you incredible access
Speaker 12: and no credibility, where like, for example, an entertainer in
Speaker 12: music or you know, an actor, they usually.
Speaker 11: Will get access and credibility.
Speaker 12: Access is great and it gets you in a lot
Speaker 12: of rooms, and then from there on it's up to
Speaker 12: you to kind of show the credibility that you should earn.
Speaker 12: And so that's the focus I've had, and I think
Speaker 12: if you stick to that and show people who you
Speaker 12: know are excited to bring you in the room because
Speaker 12: they're fans of the show and they want to ask
Speaker 12: you all the questions you guys are asking me, is
Speaker 12: it real?
Speaker 11: Descripted?
Speaker 12: Things like that, Those are opportunities that I use to,
Speaker 12: you know, gain the credibility to grow my build and build.
Speaker 4: My career doing a podcast.
Speaker 2: Was that something you thought, yeah, this makes sense next
Speaker 2: or did you think about different things?
Speaker 12: I mean, I do acting, I do hosting, and I
Speaker 12: try to be kind of you know, have my hand
Speaker 12: a lot of buckets. But podcasting something I you know,
Speaker 12: I saw a lot of people have success in I
Speaker 12: don't enjoy I do enjoy talking, I can be I
Speaker 12: like being analytical, and so I saw the space of
Speaker 12: something I thought I could excel in, and once I
Speaker 12: started my show, I really enjoyed it, had a passion
Speaker 12: for it, and then just tried to continue to build
Speaker 12: and see where it togo.
Speaker 6: With the It's interesting because you're able to leverage something
Speaker 6: that an opportunity you had and so called traditional media
Speaker 6: to reach fans directly.
Speaker 3: Yeah, you know, sort of go around those traditional media channels.
Speaker 3: I'm wondering.
Speaker 6: You know, here we are talking about the future of
Speaker 6: media at screen time, trying to understand the different ways.
Speaker 3: To reach people.
Speaker 6: A big part of the conversation earlier was, you know,
Speaker 6: with the CEO of Only Fans and they have a
Speaker 6: platform where people are able to go directly to their fans,
Speaker 6: the future of reality TV. Do the networks have as
Speaker 6: much power as they've had in the past.
Speaker 12: I think in general, traditional media across the board probably
Speaker 12: has less power, just because of the platforms that give
Speaker 12: you know, creators like me access to you know, start
Speaker 12: creating content, and if you have a work ethic and
Speaker 12: a good idea and the follow through to build on
Speaker 12: that idea. I think, you know, the sky's the limit
Speaker 12: for kind of anything. So I just think it kind
Speaker 12: of levels the playing field. And I think it also
Speaker 12: it challenges legacy media media to.
Speaker 11: Keep up and be more innovative. I think in the past,
Speaker 11: I think legacy media.
Speaker 12: Had the advantages of the kind of just doing what
Speaker 12: we always did because it worked for them. And now
Speaker 12: you know, they're seeing you know, healthy competition and people
Speaker 12: out there, you know, challenging them to move a little
Speaker 12: faster and a little bit be a little more innovative.
Speaker 4: You know what's kind of.
Speaker 2: Cool if you think about podcasts, it's like kind of
Speaker 2: old time radio, right, we just listen to an incredible conversation.
Speaker 2: Sometimes there's bells and whistles, sometimes it's just people talking
Speaker 2: around a table. It's just unbelievable kind of how it's
Speaker 2: taken off. Envy Media. It's your company that you've started.
Speaker 2: Now you're helping other people do podcasts. Is there a
Speaker 2: certain type of talent podcasting that you're looking to do?
Speaker 4: Tell us about that.
Speaker 12: Yeah, So, you know, starting Envy Media, I was just
Speaker 12: trying to build off of what the Vile Files was
Speaker 12: which is again, you know, a big part of my
Speaker 12: audience or people who love watching television that will love
Speaker 12: watching reality TV. And so the first show I produce
Speaker 12: is disrespectfully with Katy.
Speaker 11: Malodey and Danny Kathum.
Speaker 12: They have their you know place in reality TV. A
Speaker 12: new show I'll be announcing shortly our ladies also in
Speaker 12: the reality TV space. And so I think enmy media,
Speaker 12: we're trying to kind of build what you know, ultimately,
Speaker 12: like what ESPN is for sports, and kind of build
Speaker 12: a you know, an environment that every one of our
Speaker 12: shows is going to have a similar type of audience
Speaker 12: of people who enjoy this type of television, enjoy this
Speaker 12: type of content.
Speaker 11: So we want to be fit focused. We're not just trying.
Speaker 12: To launch a bunch of random shows. They'll all be
Speaker 12: centered around you know, reality TV and the people who
Speaker 12: love them.
Speaker 6: How's the sales process going with getting these shows picked up.
Speaker 11: In terms of selling the shows, Yeah, it's going very well.
Speaker 12: I mean I have a great partner and lips in
Speaker 12: who sells my show and the shows that we also produce,
Speaker 12: and it's been great. And again, you have to have
Speaker 12: a lot of our audiences are millennial women, and it
Speaker 12: seems like the advertisers enjoyed those audience as well.
Speaker 11: As much as we enjoy them.
Speaker 12: And we'll continue to, you know, work with those audience
Speaker 12: members because they've been.
Speaker 11: Great to us and we really appreciate them.
Speaker 4: Are you done with reality TV yourself in terms of.
Speaker 11: Being behind the camera.
Speaker 12: Yeah, it really depends on what it is in terms
Speaker 12: of love competition shows. I'm happily married and have a kid,
Speaker 12: So that's that's great.
Speaker 3: I mean sounds like a reality show.
Speaker 12: Sure in terms of you know, you never say never
Speaker 12: because you never really know what type of shows might
Speaker 12: come out or you know.
Speaker 5: Obviously, I'm doing a lot.
Speaker 11: Of hosting and things like that.
Speaker 12: I hosted a reality show and Patty Staying or not
Speaker 12: too long ago, and so.
Speaker 11: I'll always have my place in reality TV.
Speaker 12: I'm always looking to produce content maybe make shows myself,
Speaker 12: so I'll always have a hand in it.
Speaker 11: But I don't know how much competing on reality TV
Speaker 11: I'll do.
Speaker 10: I'll we do it.
Speaker 4: I totally get it. Nick, thanks for dropping by at all.
Speaker 4: Congratulations under success absolutely, thank yeah.
Speaker 2: Nick Files, who's actor hosted The Vile Files. Straight ahead.
Speaker 2: We're going to get another name from the Bloomberg screen.
Speaker 4: Time ones to watch Sliss.
Speaker 2: This is something we're highlighting, who's beating some of the
Speaker 2: giants in the streaming race while giving away content for free.
Speaker 4: That's a model that's coming up next