WEBVTT - Bloomberg Screentime Broadcast Part Two 0:00:02.560 --> 0:00:10.320 Bloomberg Audio Studios, Podcasts, radio news. This is Bloomberg Business 0:00:10.320 --> 0:00:13.560 Week inside from the reporters and editors who bring you 0:00:13.600 --> 0:00:17.959 America's most trusted business magazine, plus global business, finance and 0:00:18.000 --> 0:00:21.800 tech news as it happens. Bloomberg Business Week with Carol 0:00:21.880 --> 0:00:25.440 Messer and Tim Stenebek on Bloomberg Radio. 0:00:26.360 --> 0:00:30.400 Yes, indeed, everybody, buss Tioburg Business Week are live at screen. 0:00:30.160 --> 0:00:33.000 Time as this power or fourth hour four five. 0:00:33.600 --> 0:00:36.240 I both count krol Maslumton stand amag. 0:00:36.280 --> 0:00:38.879 We're live at Nios Studios. This is our second annual 0:00:38.960 --> 0:00:41.879 screen time. I've been bringing together those folks who are 0:00:41.880 --> 0:00:46.080 making content, but it's coming through so many different creative vehicles, 0:00:46.200 --> 0:00:46.840 if you will. 0:00:47.040 --> 0:00:48.960 And yeah, we're going to talk about it for the 0:00:49.000 --> 0:00:50.519 next sixteen minutes. We have been, but we're going to. 0:00:50.520 --> 0:00:51.360 Get into the conversation. 0:00:51.440 --> 0:00:54.240 Yah h James here at screen time in this area's Shopdog. 0:00:54.440 --> 0:00:57.600 Last night, we're from Brian Roberts. A little earlier, Wizard 0:00:57.680 --> 0:01:00.200 and co founder and former CEO Mike Moore High was 0:01:00.280 --> 0:01:03.480 just on with us in the last few minutes. The 0:01:03.760 --> 0:01:07.959 right lineup of people only fans CEO it was on 0:01:08.040 --> 0:01:08.480 as well. 0:01:09.640 --> 0:01:10.760 The actions just no. 0:01:10.840 --> 0:01:12.759 Stop this, it's non stop And in just a moment 0:01:12.800 --> 0:01:15.160 we're going to get to the executives behind the voice 0:01:15.360 --> 0:01:17.600 Love Island USA, the Traders. 0:01:17.120 --> 0:01:20.720 Two top perret content creators. They've created so much when 0:01:20.720 --> 0:01:22.959 it comes to reality and own scripted television. We're going 0:01:23.000 --> 0:01:25.760 to talk with them over Hennessy Universal. They'll join us 0:01:25.800 --> 0:01:27.320 in just a moment on it. 0:01:27.400 --> 0:01:30.920 When it comes to reality TV, another great voice, Nick Bail, 0:01:31.400 --> 0:01:33.560 He's been on the Bachelor, of The Bachelor Wrette, He's 0:01:33.560 --> 0:01:34.520 got his own podcast. 0:01:34.600 --> 0:01:36.560 They dig deep to do what goes on in a 0:01:36.600 --> 0:01:37.480 reality TV. 0:01:37.280 --> 0:01:39.240 And it really goes up what really. 0:01:39.040 --> 0:01:41.800 Happens when it comes to reality TV. And then we 0:01:41.920 --> 0:01:43.759 have been talking a lot about the ones to watch. 0:01:43.840 --> 0:01:44.840 Nick is on that list. 0:01:45.160 --> 0:01:47.120 Yeah, so too is the CEO. 0:01:46.920 --> 0:01:49.160 Of two B and Julie Sued And if you're in 0:01:49.200 --> 0:01:51.840 the media world, especially in New York, it's a familiar 0:01:51.920 --> 0:01:54.040 name because she was at video for years. Our Bradstone 0:01:54.120 --> 0:01:55.920 is gonna be catching up with her. We're gonna catch 0:01:55.960 --> 0:01:57.560 up with Brad a little bit later too. 0:01:57.640 --> 0:01:59.200 All right, let's get going in this hour. 0:01:59.240 --> 0:02:02.720 From The Bachelor, Bachelorette to the Kardashians, Housewives, American Idol, 0:02:02.760 --> 0:02:03.760 and so much more. 0:02:04.080 --> 0:02:05.840 Reality and unscripted television. 0:02:05.840 --> 0:02:09.160 Television is a much seed, much seed is must see 0:02:09.440 --> 0:02:12.320 for so many. Came up with a statistic that was 0:02:12.400 --> 0:02:15.359 on PBS. They noted that almost eighty percent of adult 0:02:15.400 --> 0:02:17.600 TV viewers watch reality television. 0:02:17.919 --> 0:02:21.760 We have two inside. It was based on a book. 0:02:22.919 --> 0:02:25.120 We have two insiders who have led the way truly, 0:02:25.200 --> 0:02:27.040 truly when you look at their backgrounds when it comes 0:02:27.080 --> 0:02:29.600 to successive explosion of unscripted television. 0:02:29.919 --> 0:02:31.800 Corey has an executive. 0:02:31.400 --> 0:02:34.480 Vice president of the Unscripted Content Competition and Game Shows 0:02:34.639 --> 0:02:36.639 an NBC Universal Entertainment. 0:02:37.000 --> 0:02:38.840 Also at NBC Universal is. 0:02:38.720 --> 0:02:43.160 Sharon bum who is Executive VP Alternative Programming and Development Development. 0:02:43.240 --> 0:02:46.480 As we said, there's the creative team behind so much 0:02:46.960 --> 0:02:48.920 of the NBC portfolio. 0:02:49.400 --> 0:02:51.320 There's so much. I could go on for about. 0:02:51.080 --> 0:02:54.519 An hour about what you guys have done. First of all, welcome, 0:02:54.520 --> 0:02:57.480 well for wealth. What's fun in about unscripted TV? 0:02:58.440 --> 0:03:00.760 Real fun about entertainment? 0:03:01.120 --> 0:03:03.919 Yeah, but it wasn't always something that people thought about, right, 0:03:04.040 --> 0:03:06.280 that could be an explosed But tell us about kind 0:03:06.280 --> 0:03:08.000 of how it has evolved. 0:03:08.360 --> 0:03:14.640 Oh gosh, I mean it's evolved from PBS series through Cops, 0:03:14.720 --> 0:03:18.560 through you know, into a real world, into the big 0:03:18.600 --> 0:03:21.679 formats like Big Brother and Idol and Survivor, the ones 0:03:21.720 --> 0:03:25.280 that launched the genre, and I think it's just continued 0:03:25.320 --> 0:03:28.760 to evolve. There was obviously a big spike in all 0:03:28.800 --> 0:03:31.919 of the cable affair, you know, with all of the 0:03:32.000 --> 0:03:35.560 docu soaks were prolific across cable, and I think the 0:03:35.560 --> 0:03:36.920 big formats are back now. 0:03:37.000 --> 0:03:39.480 Traders Love Island obviously are crushing it. 0:03:40.160 --> 0:03:42.600 We found this really great balance where people don't talk 0:03:42.600 --> 0:03:46.000 about it as a guilty pleasure anymore, which I always was. 0:03:46.520 --> 0:03:46.960 That's a win. 0:03:47.240 --> 0:03:49.360 That's a win, yeah right, because it's not guilty. 0:03:49.600 --> 0:03:50.680 It's just good entertainment. 0:03:50.880 --> 0:03:54.360 And I think there's there's great reality shows and there's 0:03:54.360 --> 0:03:57.240 great scripted shows, just like there's some not great reality 0:03:57.240 --> 0:03:58.760 shows and some not great scripted show. 0:03:58.760 --> 0:04:01.120 It's like there's something for everyone. 0:04:01.240 --> 0:04:05.320 But it's I mean, we pinch ourselves every day when 0:04:05.320 --> 0:04:06.440 we get to come to work on. 0:04:08.280 --> 0:04:10.120 I was even surprised to hear a shout out from 0:04:10.160 --> 0:04:14.720 Tim Walls during the presidential debate a couple of weeks ago. 0:04:14.800 --> 0:04:17.719 I think you said you're missing dancing with our stars. 0:04:18.200 --> 0:04:21.880 He said that, yeah, so close. 0:04:22.120 --> 0:04:23.800 Yeah, I think he said that I have to go 0:04:23.839 --> 0:04:25.720 back and looking the transfer, maybe dancing with us. I 0:04:25.720 --> 0:04:28.000 don't know what he said, but we understood when he 0:04:28.080 --> 0:04:28.359 got it. 0:04:29.200 --> 0:04:30.160 The cultural guys. 0:04:30.320 --> 0:04:30.520 Yeah. 0:04:30.800 --> 0:04:32.480 You know, one thing that I was thinking about when 0:04:32.640 --> 0:04:35.040 when we're preparing for this is Carol and I were 0:04:35.040 --> 0:04:38.480 talking yesterday like reality show from for me is like 0:04:38.600 --> 0:04:40.520 Real World because that's there. 0:04:40.680 --> 0:04:43.440 I grew up there in ninety nineties MTV. 0:04:43.240 --> 0:04:46.360 Seeing what happens when you know, strangers get together. 0:04:51.600 --> 0:04:54.200 Yeah, I know what happened to create all the same vintage. 0:04:54.200 --> 0:04:54.599 We get it. 0:04:54.760 --> 0:05:01.000 Yeah, but that was before Instagram. It was before Facebook, 0:05:01.040 --> 0:05:03.960 it was before Twitter, it was before you know, you 0:05:04.080 --> 0:05:07.120 have fans right now always traveling with concent creators because 0:05:07.120 --> 0:05:10.039 they're getting a behind the scenes view, like their own 0:05:10.160 --> 0:05:13.560 version of reality to their audience is a way to 0:05:13.560 --> 0:05:17.400 connect with them. How do you balanced that going directly 0:05:17.480 --> 0:05:21.200 to the fan versus a show a platform like you 0:05:21.320 --> 0:05:22.719 find it at NBC Universal. 0:05:22.920 --> 0:05:27.960 Yeah, we think it makes the content richer because it's 0:05:28.000 --> 0:05:31.160 another kind of avenue for the story. 0:05:30.920 --> 0:05:31.520 To play out. 0:05:31.600 --> 0:05:34.240 So you know, for instance, on leve Islin, you have 0:05:34.560 --> 0:05:37.120 the story that plays out episodically. Then we have a 0:05:37.200 --> 0:05:41.520 whole content team that manages the social story as well. 0:05:41.680 --> 0:05:45.839 So we show moments, we tell stories, we show interview byes, 0:05:45.920 --> 0:05:48.559 we showed photographs that you won't see on the main show, 0:05:48.880 --> 0:05:52.560 and it becomes this symbiotic relationship that keeps pushing the 0:05:52.600 --> 0:05:55.800 main show forward, pushes back to social. So it ends 0:05:55.880 --> 0:05:58.760 up being a three sixty kind of experience for the fans, 0:05:58.760 --> 0:06:01.160 and I think it's really important you get more. It's 0:06:01.200 --> 0:06:03.880 almost like for the Rabbid fan base, you can't get enough. 0:06:04.240 --> 0:06:07.440 I think whether they had life being Layer yep, you know, yeah, 0:06:07.520 --> 0:06:08.559 that's twenty four to seven. 0:06:09.360 --> 0:06:12.039 It's kind of amazing how you can dice and slice it, right, Yeah, 0:06:12.200 --> 0:06:14.280 in terms of reality or unscripted. 0:06:13.920 --> 0:06:17.560 Yeah, a lot of our shows too. We've created sort 0:06:17.560 --> 0:06:20.560 of worlds and bubbles that the contestants are living in, 0:06:21.000 --> 0:06:23.359 and so this is really just sort of like that 0:06:23.480 --> 0:06:26.359 outside I feel shado what's. 0:06:26.160 --> 0:06:29.680 Going on in real life, and we love being part. 0:06:29.600 --> 0:06:33.359 Of that conversation every day and really sort of creating 0:06:33.400 --> 0:06:37.320 the conversation from social, which again to Sharance point, feeds 0:06:37.360 --> 0:06:40.520 back into the show and it becomes this twenty sixty experience. 0:06:40.640 --> 0:06:42.760 I am so curious about how you guys figure out 0:06:42.839 --> 0:06:45.360 what's going to be a good unscripted series, Like, how 0:06:45.360 --> 0:06:47.880 do you go about the process, how do you scout 0:06:47.920 --> 0:06:49.680 it out? How do you scout out the people that 0:06:49.720 --> 0:06:51.359 you maybe want to have in that environment. 0:06:53.080 --> 0:06:55.760 It's very similar to when you watch a show. 0:06:55.920 --> 0:06:58.880 You hear a song, yeah, you get a Curt Veiling 0:06:59.000 --> 0:07:02.719 fealing and I think that I wish it was perfect 0:07:02.800 --> 0:07:06.400 science because it's not. But there there are things, but 0:07:06.640 --> 0:07:08.600 you know, avenues that we take where we're always look 0:07:08.640 --> 0:07:11.360 at international formats. That's a place where we can find 0:07:11.440 --> 0:07:15.240 for content domestically from the producers that we hear pitches from. 0:07:15.280 --> 0:07:17.720 That's a place we mind for content. Sometimes we go 0:07:17.760 --> 0:07:19.480 into the closet and we get it. 0:07:19.560 --> 0:07:23.720 In rush off old reinventing IP or working with certain 0:07:23.760 --> 0:07:28.240 auspices where you know that that Saint Jordan Peel came 0:07:28.240 --> 0:07:30.800 in with a reimagining of Scare Tactics, which is like 0:07:31.040 --> 0:07:35.120 a fan favorite crank show, and through his lens it 0:07:35.160 --> 0:07:36.520 became a totally different show. 0:07:37.360 --> 0:07:39.200 And so you're sort of just you're making. 0:07:39.960 --> 0:07:44.040 Calculated bets basically, and they're they're not all going to win. 0:07:44.120 --> 0:07:46.440 And I've also I've seen really great shows not perform 0:07:46.440 --> 0:07:49.600 and I've seen mediocre shows perform really well. So it's 0:07:49.640 --> 0:07:51.720 it's not a perfect science. We wish it was, although 0:07:51.720 --> 0:07:52.720 then we wouldn't have a job. 0:07:52.760 --> 0:07:55.080 You would just you know, perfect. 0:07:55.720 --> 0:08:00.200 What's something you passed on doing so well. 0:08:03.200 --> 0:08:08.239 Out okay shows? Yeah. 0:08:08.320 --> 0:08:13.240 So, so when I was the commissioner at CBS, Corey 0:08:13.680 --> 0:08:18.160 was over at Fox and a little Korean show or 0:08:18.360 --> 0:08:21.920 came in called Mass Singer, and we watched the tape 0:08:22.000 --> 0:08:25.760 and I thought, this is it's a little a little 0:08:25.760 --> 0:08:29.040 weird what but it's it's people a mass And even 0:08:29.080 --> 0:08:31.840 though I we felt like it was something interesting, it 0:08:31.880 --> 0:08:34.560 wasn't white for us. But of course it ended up 0:08:34.559 --> 0:08:36.320 being a massive hit on Fox. 0:08:36.400 --> 0:08:38.760 But that's my That show is my mistake as well, 0:08:38.840 --> 0:08:40.880 because we passed on it the first time it came in, 0:08:41.760 --> 0:08:44.040 and then it came back around about two years later, 0:08:44.760 --> 0:08:47.160 went and it had fallen fallen out of development I 0:08:47.160 --> 0:08:49.920 think at like MTV, and it came back to us 0:08:49.920 --> 0:08:52.360 and we bought it the second time around. So I like, 0:08:52.600 --> 0:08:54.000 it's a mistake with a happy ending. 0:08:54.280 --> 0:08:56.160 Yeah so, but I think they happened. 0:08:55.920 --> 0:08:58.560 With American Idol too, that people passed on American Idol 0:08:58.600 --> 0:08:59.559 before it found its home. 0:08:59.679 --> 0:09:02.000 Most is our legendary Why. 0:09:02.000 --> 0:09:02.400 Is it though? 0:09:02.440 --> 0:09:04.439 Like what is it that you see that you're like, okay, 0:09:04.840 --> 0:09:07.720 not so much well and something that you say, Okay, 0:09:07.800 --> 0:09:08.800 I'm going to greenlight this. 0:09:09.320 --> 0:09:11.920 I mean timing, it's obviously every thing. 0:09:12.559 --> 0:09:15.840 Yeah, what your opportunities are on the network or the platform, 0:09:15.880 --> 0:09:17.320 and where you can put it and what you can 0:09:17.480 --> 0:09:18.000 partner it with. 0:09:18.080 --> 0:09:20.760 And what talent is interested in it and available. 0:09:21.320 --> 0:09:23.240 I mean that was you know when we did do 0:09:23.280 --> 0:09:25.760 the Mass Singer, that sort of we got really lucky 0:09:25.800 --> 0:09:29.120 Ken John his parents actually had watched the original Career 0:09:29.600 --> 0:09:31.800 so he knew the show so we didn't have to 0:09:31.840 --> 0:09:33.240 explain the wax premise. 0:09:33.280 --> 0:09:36.800 He's like, I got it. And same thing with Jenny. 0:09:36.640 --> 0:09:40.040 McCarthy that she just she understood it right away. So 0:09:40.080 --> 0:09:42.800 it's just a lot of it's timing. The traders. For example, 0:09:43.200 --> 0:09:45.720 that show, the producers talk about what they've been pitching 0:09:45.760 --> 0:09:49.520 it for ten years or something or like developing, redeveloping it, 0:09:49.720 --> 0:09:51.120 pitching it six years. 0:09:51.160 --> 0:09:52.280 They were pitching six years. 0:09:52.840 --> 0:09:54.679 And I will say with the panel shows like who's 0:09:54.720 --> 0:09:56.440 on that panel makes or breaks it right? 0:09:56.520 --> 0:09:59.280 So of getting that right talent mix is just killer 0:09:59.400 --> 0:09:59.920 and making it. 0:10:00.080 --> 0:10:03.960 Alchemy Yeah, it's it is, and there's not really a 0:10:04.000 --> 0:10:05.040 great way to test it. 0:10:05.200 --> 0:10:08.040 Yeah, you're sort of trying to fill these different roles. 0:10:08.080 --> 0:10:10.880 You know, you want this person that comes from this genre, 0:10:11.160 --> 0:10:13.439 and this person that's going to bring the humor, and 0:10:13.480 --> 0:10:16.120 this person that's different combinations. 0:10:16.600 --> 0:10:19.000 Like, I'm just curious how you do that with high 0:10:19.000 --> 0:10:20.719 profile talent or higher profile. 0:10:20.480 --> 0:10:22.280 I was gonna say, it's tricky when you have sort 0:10:22.320 --> 0:10:24.200 of yea big you know, celebrities. It's not like we 0:10:24.200 --> 0:10:25.800 could say, hey, riab Us, sit down in the chair 0:10:25.800 --> 0:10:26.640 and give us an audition. 0:10:26.720 --> 0:10:27.720 It's like she's a legend. 0:10:27.880 --> 0:10:30.200 She's getting the chair, So we don't know. 0:10:30.760 --> 0:10:33.560 We we try and sort of matchmake a little bit 0:10:33.559 --> 0:10:35.560 as much as we can. You know, with this Dear's 0:10:36.360 --> 0:10:39.240 Voice panel that we're so excited about. 0:10:39.240 --> 0:10:40.840 Obviously snoope Don the Olympics. 0:10:41.360 --> 0:10:43.600 We had been chasing him to be a coach on 0:10:43.640 --> 0:10:47.000 the Voice for many, many seasons. The timing was perfect, 0:10:47.040 --> 0:10:48.839 he could transition seamlessly into it. 0:10:49.720 --> 0:10:51.560 We knew he and Raba would have a good ripport. 0:10:51.640 --> 0:10:53.599 There was a lot of respect there and you know, 0:10:53.640 --> 0:10:55.920 to legends he when came up at the same time 0:10:55.920 --> 0:10:57.280 in the same area. 0:10:57.160 --> 0:10:59.920 Yes, they had a history, and. 0:11:00.400 --> 0:11:02.800 I think Michael Bublay was the sort of the question 0:11:02.840 --> 0:11:04.559 mark because he didn't really know any of the other 0:11:04.720 --> 0:11:06.240 panelists very well coming into it. 0:11:06.280 --> 0:11:09.640 But he and Stupid off and now there's this romance 0:11:09.679 --> 0:11:10.760 that's blossoming there. 0:11:11.280 --> 0:11:14.520 So sometimes though, yeah, sometimes you sit there and those 0:11:14.559 --> 0:11:16.440 panels are meeting for the first time and you're like, 0:11:16.480 --> 0:11:18.839 ooof this is not a dinner party I want to 0:11:18.880 --> 0:11:19.559 be at anymore. 0:11:19.760 --> 0:11:22.640 And we ask viewers like pick up feeling going on? 0:11:22.760 --> 0:11:23.600 Sometimes that's fun. 0:11:23.880 --> 0:11:27.280 Yeah, sometimes sometimes that works too, but it doesn't. 0:11:27.559 --> 0:11:30.880 We're Bloomberg. We talk money. We love talking in money numbers. 0:11:31.559 --> 0:11:35.160 Do you have any extra like we can have a 0:11:35.559 --> 0:11:36.600 different department. 0:11:36.280 --> 0:11:39.520 Though certainly looking for more question. 0:11:39.960 --> 0:11:44.480 Yeah, I guess the question that I have is about 0:11:44.480 --> 0:11:48.080 the cost equation with this type of content versus like 0:11:48.120 --> 0:11:50.200 a half hour or an hour of something stripted. If 0:11:50.200 --> 0:11:52.360 you think about, you know, the days of Side Belt 0:11:52.400 --> 0:11:54.560 and Friends and the days of like thirty Rock in 0:11:54.600 --> 0:11:57.520 the Office that's so called, Like you know, those those 0:11:57.520 --> 0:12:00.480 half hours or twenty two minutes of script and TV 0:12:00.679 --> 0:12:02.319 that have now taken. 0:12:02.080 --> 0:12:04.839 On a life. If they're off on the streaming platforms. 0:12:05.320 --> 0:12:08.560 How would you characterize the investment in those versus the 0:12:08.600 --> 0:12:12.400 investment in the season of reality. 0:12:13.080 --> 0:12:18.360 I mean, it's a longer answer because I think we 0:12:18.480 --> 0:12:21.000 obvious we don't know the intricacies of the scripted deal models. 0:12:21.000 --> 0:12:22.079 But the big difference is. 0:12:22.000 --> 0:12:24.840 That the studios sort of take on a lot of 0:12:24.840 --> 0:12:29.120 the burden up front for scripted, whereas on unscripted we 0:12:29.200 --> 0:12:32.200 pay one hundred percent of the cost up front, and 0:12:32.320 --> 0:12:36.280 so our shows don't have as much see legs on 0:12:36.400 --> 0:12:39.640 the other end, because oftentimes you know the results of 0:12:39.679 --> 0:12:41.080 the show, you know who won, you know when the 0:12:41.080 --> 0:12:44.640 person was eliminated, so there's not always a lot of 0:12:45.840 --> 0:12:48.520 tail on the show where there could be. For Seinfeld, 0:12:48.520 --> 0:12:50.280 you can watch an episode twenty years later and I 0:12:50.360 --> 0:12:53.360 still rest. We still are and we still are. But 0:12:53.679 --> 0:12:58.920 that being said, our costs are are far less in 0:12:59.000 --> 0:13:02.000 the long term, and we can find a lot of 0:13:02.000 --> 0:13:04.720 efficiencies in different ways. We can shoot back to that seasons, 0:13:04.960 --> 0:13:07.280 we can make the cast smaller or bigger. We can 0:13:07.280 --> 0:13:09.880 shoot twenty episodes and get a better amwork like but 0:13:09.960 --> 0:13:12.400 there are all these different lovers that we can play with. 0:13:12.600 --> 0:13:15.679 We can partner with the those different creations, which we 0:13:15.720 --> 0:13:17.880 do often now like on traders. We parted with the 0:13:17.960 --> 0:13:20.440 BBC in the UK, right, we created a hub with 0:13:20.480 --> 0:13:23.320 that castle, so that castle has become a location for 0:13:23.400 --> 0:13:24.760 both channels. 0:13:25.280 --> 0:13:28.840 So okay, million trillion dollar question, is it really unscripted? 0:13:30.400 --> 0:13:32.880 What's the balance? Like tell it? Does it really just 0:13:33.280 --> 0:13:34.880 go like everybody does their thing? 0:13:34.960 --> 0:13:38.360 Or to help us understand, I'm a favor fan of. 0:13:38.280 --> 0:13:40.760 Like a lot of reality. I just think it's human nature. 0:13:40.880 --> 0:13:42.360 You get to see dynamics, but. 0:13:42.559 --> 0:13:44.800 It's not turned on the cameras and just catch what 0:13:44.920 --> 0:13:45.280 you can. 0:13:45.360 --> 0:13:48.160 There's a lot of work and three production that goes 0:13:48.160 --> 0:13:51.160 into setting up the framework that we then and the 0:13:51.200 --> 0:13:53.199 worlds that we then put the contestants into. 0:13:53.640 --> 0:13:54.840 But at the end of the day. 0:13:54.760 --> 0:13:57.440 They are themselves. They're not actors. We are not writing 0:13:57.440 --> 0:14:01.719 scripts for them. In our competition format series. There are 0:14:01.720 --> 0:14:06.120 game rules of play, there are FCC rules like we 0:14:06.360 --> 0:14:08.559 we cannot write the script for them. 0:14:08.600 --> 0:14:12.760 All we can do is produce sea situation right. 0:14:13.360 --> 0:14:16.520 And and put people into that situation, and it's all 0:14:16.559 --> 0:14:19.120 about how they ran to the situation, into one another 0:14:19.160 --> 0:14:19.880 in the situation. 0:14:21.240 --> 0:14:25.160 It's it's real a social media player today in the 0:14:25.200 --> 0:14:30.800 sense of when you're in when you're editing, you're finding 0:14:30.840 --> 0:14:34.920 those moments to cut, to promote on social media, to 0:14:35.000 --> 0:14:37.440 bring in an audience that wouldn't necessarily be tuning in 0:14:37.760 --> 0:14:38.280 without that. 0:14:38.360 --> 0:14:40.440 Sort we we have. 0:14:40.960 --> 0:14:45.480 We work closely with a team internally at the company NBCU, 0:14:45.560 --> 0:14:49.760 but also outside resources that create a story, like we're 0:14:49.800 --> 0:14:54.000 saying earlier, that go hand in hand with the story 0:14:54.040 --> 0:14:55.400 that's happening in the episode. 0:14:55.680 --> 0:14:57.080 And so there's a whole. 0:14:57.320 --> 0:15:00.880 Cycle of content that's happening and being built, edited and 0:15:00.920 --> 0:15:04.480 put together with the whole plan that gets released as 0:15:04.520 --> 0:15:05.720 we put the as. 0:15:05.600 --> 0:15:06.680 We release the episodes. 0:15:07.080 --> 0:15:10.080 So it's we were saying earlier, it's now. It's particularly 0:15:10.080 --> 0:15:12.400 on the Island, it's a fifty to fifty proposition. It's 0:15:12.440 --> 0:15:15.520 fifty percent what's happening in social is important to fifty 0:15:15.520 --> 0:15:17.680 percent that's happening on the script. 0:15:18.480 --> 0:15:20.480 All right, So I want to ask what each of 0:15:20.520 --> 0:15:25.080 your favorite unscripted program is to watch. 0:15:25.200 --> 0:15:27.080 I mean, I think we're one of ours, gonna say 0:15:27.080 --> 0:15:29.320 we're a biased, Yeah, so I would say one of ours. 0:15:29.360 --> 0:15:32.680 We would probably both say the trade traders, the. 0:15:32.680 --> 0:15:36.280 Traders, and yeah, well that isn't yours. 0:15:36.120 --> 0:15:40.280 That isn't I am a like we both like I'm 0:15:40.280 --> 0:15:46.680 a long long Phantom survivor, very long fan brothers. 0:15:46.760 --> 0:15:51.800 Yeah, I'm a Dancing with the Stars loyalists and dancing 0:15:51.840 --> 0:15:52.400 with our stars. 0:15:52.440 --> 0:15:56.280 I'm sorry, let's go back, all right. It's a favorite. 0:15:55.960 --> 0:16:05.400 Scripted program or normal traditional, not an unscriptured Yeah. 0:16:02.560 --> 0:16:06.280 Well you're I I my most recent obsession. I always 0:16:06.320 --> 0:16:09.800 loved Game of Thrones, which makes sense that we love Traders. 0:16:10.000 --> 0:16:11.360 Yeah. 0:16:11.400 --> 0:16:14.200 And I loved Lost in the Olden Days, and I 0:16:14.320 --> 0:16:18.400 love Succession, which makes sense because all these tenants are 0:16:18.440 --> 0:16:22.360 in our own scripted shows of strategy and murder. 0:16:23.680 --> 0:16:26.640 That's hard, Yes, that's right, have out for you, Corey. 0:16:27.280 --> 0:16:28.720 Oh gosh, we. 0:16:28.720 --> 0:16:31.360 Watch a lot of live television, live sports in our home, 0:16:32.560 --> 0:16:35.640 not always by choice, you know, everyone on the couch, 0:16:35.720 --> 0:16:37.160 but that's what that's what it's on. 0:16:38.280 --> 0:16:40.360 I mean, watch a lot of like one hour dramas. 0:16:40.360 --> 0:16:45.080 So for us, it's about like escaping from the day 0:16:45.120 --> 0:16:47.560 to day. So gosh, I know this sounds like a 0:16:47.560 --> 0:16:49.840 really dated answer, but I loved Ozarks. 0:16:49.880 --> 0:16:50.560 We always have. 0:16:50.560 --> 0:16:53.240 Law and Order on in our house constantly on a hope, 0:16:54.360 --> 0:16:55.960 so I. 0:16:55.920 --> 0:16:58.920 Watch it was a really dark moment for me. 0:17:00.200 --> 0:17:02.320 Do you think sports there was a room ward that 0:17:02.360 --> 0:17:04.919 with more reality are on scripted just quickly or do 0:17:04.920 --> 0:17:05.960 you do orders at heart? 0:17:06.600 --> 0:17:11.159 I think the two are very complementary. They're lives, they're spontaneous, 0:17:11.400 --> 0:17:14.000 you don't know the outcome. They're real people doing what 0:17:14.040 --> 0:17:16.439 they do, achieving at their highest levels. 0:17:16.480 --> 0:17:18.200 I think it's a really great compliment. 0:17:18.400 --> 0:17:19.840 Coury Sharon, thank you so much. 0:17:19.880 --> 0:17:20.440 Thank you much. 0:17:20.480 --> 0:17:23.600 Fun it's me you. 0:17:23.600 --> 0:17:26.879 You're listening to Bloomberg Business Week with Carol Messer and 0:17:26.960 --> 0:17:29.359 Tim Stenebek on Bloomberg Radio. 0:17:29.760 --> 0:17:32.000 Well, our next guest from screen time. Well, he has 0:17:32.040 --> 0:17:34.560 been cast in The Bachelor, the Bachelorette. I want to 0:17:34.560 --> 0:17:36.520 make sure I get him all right, Bachelor in Paradise. 0:17:36.840 --> 0:17:39.159 He's starting to podcast back in twenty nineteen. 0:17:39.200 --> 0:17:42.480 It has since become a must stop place for reality 0:17:42.520 --> 0:17:43.600 TV personalities. 0:17:43.800 --> 0:17:45.840 Their fans want analysis of what's going on. 0:17:45.880 --> 0:17:47.879 It's the kind of thing I'm very interested in the 0:17:47.960 --> 0:17:51.560 backgrounds and what's going on. His weekly recap episodes tackle 0:17:51.600 --> 0:17:55.800 the most popular shows, The Bachelor, Love Island, The Real Housewives. 0:17:55.200 --> 0:17:57.679 A favorite of mine. I'm just going to disclose and 0:17:57.840 --> 0:18:00.240 Summer House. How have I missed though all this? 0:18:00.440 --> 0:18:00.840 I don't know. 0:18:00.960 --> 0:18:03.000 Maybe I'm just involved in too much news stuff. 0:18:03.560 --> 0:18:06.000 He's among the twelve individuals singled out and included in 0:18:06.000 --> 0:18:07.040 the Bloomberg screen. 0:18:06.840 --> 0:18:08.040 Time Ones to Watch list. 0:18:08.200 --> 0:18:11.200 He's also founder of Envy Media that's developing other podcasts. 0:18:11.240 --> 0:18:13.720 We're so delighted to have with us. Nick Faiel, he's 0:18:13.840 --> 0:18:16.239 actor host of il Files. He's here with us at 0:18:16.240 --> 0:18:16.800 screen Time. 0:18:17.280 --> 0:18:19.359 Welcome, Welcome, thanks for having me. Good to be with you, 0:18:19.520 --> 0:18:20.080 So good to. 0:18:20.040 --> 0:18:22.719 Have you here. Your YouTube channel, let me throw out 0:18:22.720 --> 0:18:23.160 some numbers. 0:18:23.200 --> 0:18:26.280 One hundred and ninety thousand subscribers, but maybe even more 0:18:26.960 --> 0:18:30.040 more than two hundred thousand people follow your podcast on Spotify. 0:18:30.080 --> 0:18:32.440 You have more than a million followers on Instagram. Why 0:18:32.440 --> 0:18:34.080