Speaker 1: Hello, and welcome to another episode of The Mark Mass Show,
Speaker 1: where we talk about the decentralized revolution each end every week,
Speaker 1: of course, talking about the way the world is changing.
Speaker 1: Of course it is all right before our very eyes.
Speaker 1: As I like to say, the world we're going into
Speaker 1: is not the world that we're leaving behind. And so
Speaker 1: we talk about that and we look at it through
Speaker 1: the lens of politics, finance, and technology, so we can
Speaker 1: bring things into context of what is going on in
Speaker 1: the world today. When you look at things things in
Speaker 1: a complex system, if you look at just one piece,
Speaker 1: you don't really understand the full context of what's going on.
Speaker 1: So we look at it through that lens, and of
Speaker 1: course we bring to you some I try to bring
Speaker 1: to you some new ways to look at things. And
Speaker 1: so that's what we're going to discuss this hour. We
Speaker 1: have a lot to go on. We're going to talk
Speaker 1: about what in the world is going on with all
Speaker 1: of these companies going woke, some of them going broke,
Speaker 1: and how to fix this. We're going to talk about
Speaker 1: why more and more companies are doing this. We're going
Speaker 1: to talk about the the push back that's happening, the
Speaker 1: fight against it, why companies are doing this, and hint,
Speaker 1: it's not about the money. They're not trying to make
Speaker 1: more money doing this. We're gonna talk about where this
Speaker 1: is really coming from, this real push, why they're doing this.
Speaker 1: We're gonna talk about why this idea ultimately fails, how
Speaker 1: they've completely got it wrong. We're going to talk about
Speaker 1: the massive opportunity that's being created because of this right now,
Speaker 1: and then we're gonna talk about how you can capitalize
Speaker 1: on this and change the world at the same time.
Speaker 1: All right, So lots of cover, So strap in, get ready,
Speaker 1: don't miss what we're talking about. Now. If you do
Speaker 1: miss any of this, don't worry. I got your back.
Speaker 1: You can catch me on the podcast or on my
Speaker 1: YouTube channel. Just search the Mark Mash Show on your
Speaker 1: favorite podcast player or on YouTube go to the Market
Speaker 1: Disruptors YouTube channel. You can watch me and listen to
Speaker 1: me at the same time. But I want to say,
Speaker 1: just right off the bat, you know, framing this thing up,
Speaker 1: starting it off, is that I like to consider myself
Speaker 1: a freedom maximalist, and that means that ultimately I am
Speaker 1: opting for freedom. That's what I'm trying to optimize for.
Speaker 1: And because of that I want to recognize everybody's freedom
Speaker 1: and everybody's choice and right to choose freedom. And so
Speaker 1: this isn't about if you loke, if you love, if
Speaker 1: you like these woke ideologies, that's great, good for you.
Speaker 1: Do it. You do you, and I want to do me.
Speaker 1: And I don't want to force you or anybody else
Speaker 1: to adopt what I like, and neither do I want
Speaker 1: to be forced to choose and adopt what you like.
Speaker 1: It's not about that. This is about each of us
Speaker 1: working to build the world that we want. So if
Speaker 1: you are like Mark, I'm gonna I'm gonna turn you
Speaker 1: off right now because you're pushing back on woke idealogy. No,
Speaker 1: that's fine, you choose. You just know that all actions
Speaker 1: have consequences, and I also want to just let you
Speaker 1: know that. So right off the bat, I recognize everybody's
Speaker 1: freedom to choose, and this is the way the world
Speaker 1: is being shaped up. However, we are not victims. We
Speaker 1: can actively build the world we want, and I believe
Speaker 1: there's creates massive opportunity in doing so, so's I just
Speaker 1: want to kind of frame that up before we go
Speaker 1: into this. But of course, I'm sure if you're listening
Speaker 1: to this channel, most of you already understand how all
Speaker 1: of these corporations seem to be going woke left and
Speaker 1: right right in front of us. Of course, some of them,
Speaker 1: you know, have been going woke and going broke. You know,
Speaker 1: I don't know where that kind of that term first
Speaker 1: came out. Maybe it was maybe the first time I
Speaker 1: kind of remember that was like with Disney potentially, you know,
Speaker 1: after they kind of battled Rondasantis and he took away
Speaker 1: their taxpayer status. I'm not exactly sure where that happened.
Speaker 1: You know, the Disney stock fell to the roof, fell
Speaker 1: through the floor. So they went woke and then they
Speaker 1: went and broke. And what is woke? I don't even
Speaker 1: want to define that, but you see that it's happening
Speaker 1: now more and more and more. Probably the biggest one
Speaker 1: that kind of hit everybody right between the eyes was
Speaker 1: of course bud Light, and bud Light came out. Of course,
Speaker 1: they hired a man, Dylan Mulaney I think that dresses
Speaker 1: as a woman to be the face of transactivists or whatever,
Speaker 1: and it made a huge uproar. Lots of people including
Speaker 1: you know, Kid Rock and lots of other well known
Speaker 1: you know, social media influencers, et cetera have made a
Speaker 1: big stance of with this. Of course, I've talked about
Speaker 1: it on my show. You've seen other you know, podcasts
Speaker 1: and shows, you know, Glenn Back, Ben Shapiro talking about
Speaker 1: this as well. And it turned out pretty bad for
Speaker 1: bud Light, at least from a monetary standpoint. So their
Speaker 1: stock took a massive hit. You know, tons and tons
Speaker 1: of reports coming in from bud Light distributors everywhere that
Speaker 1: they can't sell it. Bud Light's been running all kinds
Speaker 1: of crazy promotions, like literally trying to give it away
Speaker 1: for free. If you'll just buy some of it, they'll
Speaker 1: give you even more for free, and they just can't
Speaker 1: seem to sell it. The stock, you depends on what
Speaker 1: you're looking at, is has lost billions and billions of
Speaker 1: dollars of market cap because of this. And they were
Speaker 1: kind of the first ones that really went hard, hard
Speaker 1: into this and they paid the price. Now since then,
Speaker 1: we've seen lots of other brands jumping, and so you
Speaker 1: would think, like, well, why is this happening, Because if
Speaker 1: bud Light got shamed, you know, by its core audience,
Speaker 1: if they lost billions of dollars of market cap if
Speaker 1: their stock you know, plummeted, et cetera, and they can't
Speaker 1: even sell their product, why would other companies jump in
Speaker 1: and do the same thing. Patagonia is running their campaigns
Speaker 1: doing this. Target of course, I'm sure if you're listening
Speaker 1: to this, you've probably seen what Target has been doing,
Speaker 1: targeting the kids. Chick fil A is now coming out
Speaker 1: really really hard on this, and even Ford is doing this,
Speaker 1: which breaks my heart because I drive a forward raptor
Speaker 1: and so we're seeing more and more doing this. But
Speaker 1: why why would they do this knowing what's going on? Well,
Speaker 1: that's maybe because you don't understand the actual game that's
Speaker 1: being played. You're looking at this from a tactical level.
Speaker 1: Why would bud Light do this from a tactical level
Speaker 1: without understanding the strategic level, which is above above that.
Speaker 1: So that's what I want to break down for you. Now,
Speaker 1: like I said, a lot of people would understand that
Speaker 1: bud Light probably did this all wrong. It was a
Speaker 1: massive misstep, Like do they not know who their audience is?
Speaker 1: Do they not know who their customers? Was it that
Speaker 1: they hired this middle management? A lot of this goes
Speaker 1: down to that they hired this middle management to let
Speaker 1: them make this decision and they just didn't read there,
Speaker 1: didn't read it right. I mean the people that drink Budweiser.
Speaker 1: Budweiser has built I mean my whole life watching Budweiser.
Speaker 1: You know, they used to run like super Bowl ads
Speaker 1: and it was like their Clydesdale, like the biggest, strongest horses,
Speaker 1: pulling like you know, firemen, like like like red blooded
Speaker 1: American advertising. And that's their core audience, the beer drinkers. Now,
Speaker 1: if you're you know, an ipa craft brewed drinker, maybe
Speaker 1: that might appeal more to you, but you wouldn't think
Speaker 1: it would appeal to this you know, red blooded American
Speaker 1: drinker that they've been cultivating for decades in their brand.
Speaker 1: So did they just read it wrong? Why would they
Speaker 1: do that? Well, that's a good question, That's what I
Speaker 1: would dig into. We know poll after pull after poll
Speaker 1: shows that practically the only people in support of this
Speaker 1: gender ideology are the richest, most educated, and most powerful elites.
Speaker 1: So if you have an NBA from Harvard or published
Speaker 1: think pieces for a living, then maybe it kind of
Speaker 1: seems normal. But if you're a suburban mom, if you're
Speaker 1: a domestic light beer drinker, then it probably doesn't appeal
Speaker 1: to you too much. So they just they just misread it, right,
Speaker 1: They didn't understand it doesn't appear to be the case because,
Speaker 1: like I said, now these other brands are coming in,
Speaker 1: and so I'm here to tell you that this is
Speaker 1: a lot more than about the money. And I think
Speaker 1: where it really turned on is, like I said, I'm
Speaker 1: afraid to advocate you do you I do mean. The
Speaker 1: problem I think is that a lot of these people
Speaker 1: have gone way too far. And where they really went
Speaker 1: too far, I think where it really crossed the line
Speaker 1: now is where Target jumped in and Target Target started
Speaker 1: pushing this tucking swimsuit. I didn't even know what that was.
Speaker 1: And I'm afraid to even say that if you know,
Speaker 1: you know, if you don't know, uh, don't bother trying
Speaker 1: to figure out what that is. It's not good. But
Speaker 1: then they went and took this queer branded products, Satan Curious,
Speaker 1: putting Satan on the cover, and they're giving it to kids,
Speaker 1: taking this you know, gender bending stripteas to children. And
Speaker 1: once you go after the kids, you've gone too far.
Speaker 1: And now I think there's really a big pushback and
Speaker 1: the going woke is going broke and that's coming to
Speaker 1: a head right now. Now. Like I said, if that's
Speaker 1: what you want, that's what you want. But I want
Speaker 1: to show you how we can build the world that
Speaker 1: we want and what we can do about it. If
Speaker 1: you're just tune in, you're listening to the Mark Mass Show,
Speaker 1: we're breaking down why companies are going woke and going broke,
Speaker 1: and I'm telling you it's not about the profits were
Speaker 1: to come back. I'm gonna explain why they're doing this
Speaker 1: and why it's not about the money. What's the opportunity
Speaker 1: that creates for us and how we can capitalize on this.
Speaker 1: I'll be back with all that more in a minute.
Speaker 1: Don't go away, I'll be back, all right, Welcome back.
Speaker 1: If you're just tune in, you're listening to the Mark
Speaker 1: Mass Show. Of course, we're talking about each and every
Speaker 1: week the decentralized revolution. Today we're talking about why these
Speaker 1: corporations are going woke and going broke, what this means,
Speaker 1: what the opportunity is, and how we can capitalize on
Speaker 1: all this to build the world that we want. Now,
Speaker 1: you know we talked about this these companies, you know,
Speaker 1: bud Light Target Target, you know, introduce these tuck friendly swimsuits.
Speaker 1: They've lost billions and dollars of market cap because of that.
Speaker 1: Of course, bud Light chose to go with a biological
Speaker 1: male who pretends to be a woman, thinks he's a woman,
Speaker 1: and has lost billions of dollars of market cap. Levi's
Speaker 1: the American genes, the toughest genes from the you know,
Speaker 1: the rugged, wild wild West, the gold miners. Levi's has
Speaker 1: done that as well. And so what are people soup
Speaker 1: supposed to do that? Don't like that? Just start boycotting it?
Speaker 1: Do we just boycott everything? Is that? Is that the plan? Well, yes,
Speaker 1: yes and no. But why would companies be doing this
Speaker 1: if they know that they're going broke? Well, it's because
Speaker 1: they're not doing for the profits you think. The problem
Speaker 1: that you think is that you're thinking tactically and not strategically.
Speaker 1: So tactically is like, oh, the purpose of a company
Speaker 1: is to make money, and so all the marketing that
Speaker 1: they're doing should be to bring them more customers, to
Speaker 1: bring them more money. I mean, that's the purpose of
Speaker 1: a business, isn't it. Well, it is that is the
Speaker 1: purpose of the business, but they seem to have forgotten that.
Speaker 1: You see, companies are supposed to be in business that yes,
Speaker 1: to make money to increase shareholder value, But what if
Speaker 1: the shareholders don't care about value? What if the shareholders
Speaker 1: would rather would be okay losing money in order to
Speaker 1: push an ideology. And that's exactly what we're seeing happen.
Speaker 1: So we've talked extensively. If you tune into the show regularly,
Speaker 1: you know you've heard me talking about ESG Environmental, Social,
Speaker 1: and Governance scores and it's a new ideology EESG that
Speaker 1: are pushing these onto businesses and making them qualify under
Speaker 1: these three categories and giving them a qualitative store quantitative score.
Speaker 1: How many boxes do they check on the environmental, on
Speaker 1: the social, on the governance side. And so they're doing that,
Speaker 1: but there's another one that's being pushed as well, and
Speaker 1: that is now called DI and DEI is basically the
Speaker 1: same thing, which gives them again a qualitative score on
Speaker 1: exactly how they're checking the box in these categories. Now
Speaker 1: DEI stand for diversity, equality and inclusion, and so they
Speaker 1: have to have these ideologies in so instead of optimizing
Speaker 1: for efficiency, rather than optimizing for technological progress, rather than
Speaker 1: optimizing for customer satisfaction. No, no, no, they throw all
Speaker 1: that away, all the things that would make a company
Speaker 1: great Again, the purpose of a business is to make money,
Speaker 1: so they throw all that away and instead grade them
Speaker 1: on these three core issues DSi. Now, the reason why
Speaker 1: this matters is if the company isn't in business to
Speaker 1: make money, but then rather push ideology, then you understand
Speaker 1: where this is coming from. The problem is, why would
Speaker 1: a business, Why would anybody invest in a business, or
Speaker 1: why would anybody buy or start a business or invest
Speaker 1: in a business whose purpose wasn't to make money? Why
Speaker 1: would they do that? Well, it's because the people that
Speaker 1: own these business is the black Rocks of the world.
Speaker 1: State Street, Vanguard own them with your money. So it's
Speaker 1: your money that goes into your pension or your four
Speaker 1: O one K or your IRA or mutual funds that
Speaker 1: black Rock and those guys manage, and they don't care
Speaker 1: what happens. So they'll put it into these corporations, they'll
Speaker 1: take over the majority of board seats, and then they'll
Speaker 1: push this ideology on them whether they like it or not.
Speaker 1: Now we can see that the Empire is technically striking
Speaker 1: back following all of this, this bud Light embarrassment, so
Speaker 1: we can see exactly what happens. Right. So bud Light
Speaker 1: was kind of the first one to really go hard
Speaker 1: into this, and they had massive backlash. You've seen the
Speaker 1: protests all over and we kind of talked about in
Speaker 1: the first segment. I don't want to go back into that,
Speaker 1: but basically they got hammered, their stock got hammered. They've
Speaker 1: lost massive billions and billions of dollars off of that.
Speaker 1: And then they kind of waffled, right The head of
Speaker 1: the marketing kind of came out and said, oh, you know,
Speaker 1: we didn't mean to do that. You know, we thought
Speaker 1: we were just trying to be more inclusive. And then
Speaker 1: higher ups that Budweiser kind of started trying to walk
Speaker 1: it back and said, hey, like we really support American values,
Speaker 1: Like we didn't really mean to do that, and oh,
Speaker 1: maybe throw them under the bus. Maybe it was just
Speaker 1: them down below doing that. And they kind of tried
Speaker 1: to start walking back without actually denying it, but they
Speaker 1: tried to kind of tamper it down. Well, that wasn't good.
Speaker 1: The USA Today published a leaked letter showing the Human
Speaker 1: Rights Campaign had informed Anheuser Busch quote that it had
Speaker 1: suspended its Corporate Equality Index score. So these businesses are
Speaker 1: now having a scorecard and they have a corporate Equality
Speaker 1: Index score. And because according to the Human Rights Campaign,
Speaker 1: because Anheuser Busch didn't double down on that, because they
Speaker 1: kind of waffled and just kind of like they did
Speaker 1: the work. I mean, they sabotaged, they torpedoed their entire business,
Speaker 1: They wiped billions of dollars off of their investors you
Speaker 1: know stock portfolio, but they didn't continue to double down
Speaker 1: on it. And because of that, because they waffled. Now,
Speaker 1: the Human Rights Campaign terrorist organization informed Anheuser bush that
Speaker 1: it suspended its Corporated Quality Index score. And the brand
Speaker 1: basically got caught in the middle of a larger war.
Speaker 1: Remember it's not a tactical or it's a strategic war.
Speaker 1: Got caught in the middle of this large war that's
Speaker 1: being fought by global anti capitalists and the real bosses
Speaker 1: of capitalism. So the global anti capitalists that are taking
Speaker 1: control of its companies and the real bosses of capitalism.
Speaker 1: Now who are the real bosses of capitalism? That's you
Speaker 1: and I were the consumers. You see, the anti the
Speaker 1: global anti capitalists that have taken control of the businesses
Speaker 1: think they control the businesses, but they are not the
Speaker 1: bosses of the business. If you own a small business,
Speaker 1: you know this. The owner, the boss of a business
Speaker 1: is the consumer. Now, publicly traded companies should be allowed
Speaker 1: to should be allowed to go back to serving again
Speaker 1: the real bosses who are again the consumers. But because
Speaker 1: these people, these global anti capitalists that have taken control
Speaker 1: of these publicly traded companies with your money, don't care
Speaker 1: about the profits. They don't really care what the real
Speaker 1: bosses have to say. It's kind of kind of messed up,
Speaker 1: isn't it So? If these if these human rights campaign
Speaker 1: type companies have the ability to downgrade companies who fail
Speaker 1: to dance to their tune in the right way and
Speaker 1: don't care about providing care about returning shareholder equity. If
Speaker 1: all they're going to do is grade companies on how
Speaker 1: they achieve socially desirable metrics such as combating climate change,
Speaker 1: advancing diversity and inclusion, and create a more equitable society,
Speaker 1: then how do we push back. If we can't push back,
Speaker 1: if we can't hit him where it hurts in the
Speaker 1: pocket book, what do we do well, don't worry, we're
Speaker 1: going to cover that in a minute. If you're just
Speaker 1: tuning in, you're listening to the Mark Maus Show. Of course,
Speaker 1: always talking about the decentralized revolution, how the world is
Speaker 1: breaking apart, and this is a big piece of it,
Speaker 1: these giant corporations and how they're losing their power, and
Speaker 1: how that's our opportunity. We'll talk about the opportunity, how
Speaker 1: we can change the world and so much more in
Speaker 1: a minute. I'm going to take a quick break and
Speaker 1: I'll be right back talking about, like I said, the
Speaker 1: opportunity that we have, how this really works, how we
Speaker 1: can profit from this and change the world. So I'll
Speaker 1: be back with that in a minute. Don't go away,
Speaker 1: I'll be back, all right, Welcome back. If you're just
Speaker 1: tune in, you're listening to the Mark Maas Show. We're
Speaker 1: talking about the decentralized revolution today. Specifically, we're talking about how, yes,
Speaker 1: the centralization of the in the markets, in the stock
Speaker 1: markets have taken over businesses and are now running these
Speaker 1: businesses on ideology instead of profits. And the decentralized revolution
Speaker 1: will fix that, and that's what our big opportunity is.
Speaker 1: So we're talking about, you know, these corporations that have
Speaker 1: gone woke and now they're going broke. You know, we're
Speaker 1: talking about Disney, We're talking about Levi's, We're talking about
Speaker 1: of course, bud Light, Target, the big ones that are
Speaker 1: in the news, et cetera. And you know, they went
Speaker 1: woke and they broke. Billions and billions and billions of
Speaker 1: dollars have been wiped off their market cap. And I
Speaker 1: explained how while that looks like you know, if you
Speaker 1: oppose that, if you want to vote with your money,
Speaker 1: then you look at that as winning. Haha. We taught
Speaker 1: them we knocked off billions off the market cap. But
Speaker 1: the problem is you don't understand that they don't care
Speaker 1: about that. That's the problem. You don't understand that they
Speaker 1: don't care about that because what they care about is
Speaker 1: pushing the DEI. We're getting a DI score so they
Speaker 1: don't lose access to their funding or whatever. So I've
Speaker 1: talked about how the Human Rights Campaign informed Anheiser Bush
Speaker 1: that has suspended its Corporate Equality INDEXCORE because it didn't
Speaker 1: double down and really back up and defend its a
Speaker 1: decision to go with Dylan mulvaney as the spokesperson. And
Speaker 1: now we can see that there's a battle ground being
Speaker 1: fought here. All right, So we can see there's headlines
Speaker 1: all over the place. I pulled a couple here. We
Speaker 1: saw that. I saw a headline States push back against diversity, equity,
Speaker 1: inclusion in universities. So now this is taking over universities.
Speaker 1: Now university have to do this. Now. The one thing
Speaker 1: I think about is they think about diversity and inclusion.
Speaker 1: If you think about that, diversity, so diversity means a
Speaker 1: bunch of different people, but inclusion means everybody's accepted. But
Speaker 1: by pushing these types of ideologies where everybody's accepted, you're
Speaker 1: actually excluding certain people, which is kind of weird. We
Speaker 1: have to start individually set, you know, zoning in on
Speaker 1: a certain type of person. That is the opposite of inclusion.
Speaker 1: And if we want to have diversity, so we want
Speaker 1: to load the board. And now we see jo job
Speaker 1: offers all the time that you know it's only open
Speaker 1: to women and minorities. Well that's not diversity. So by
Speaker 1: trying to become more diversive and equal, they're actually becoming
Speaker 1: less diversive and equal. We saw another headline, Texas to
Speaker 1: join Florida and banning DEI in higher education. So there
Speaker 1: we go. Texas and Florida both banning that in higher education.
Speaker 1: States are pushing back on it being in the universities.
Speaker 1: Another headline, Conservative outraged after Chick fil A hires a diversity,
Speaker 1: equity and inclusion executive. So Chick fil A literally hired
Speaker 1: somebody just to promote this inside their business. DeSantis back
Speaker 1: to Florida. DeSantis blast the military for going woke and
Speaker 1: embracing DEI and political ideologies. Uber's dech is on leave
Speaker 1: after employees lectured on struggles of white women. So all
Speaker 1: over the place, you can see this in the military, DEI,
Speaker 1: in universities, DEI, even Uber DEI target DEI. Again, it's
Speaker 1: not about making money. What they should be lecturing their
Speaker 1: employees on is how to treat our customers better, how
Speaker 1: to find out what the customer really wants, how to
Speaker 1: serve the market better, how to produce better products at
Speaker 1: better prices, have become more efficient, all those things. But no, no, no, no,
Speaker 1: that's not the target of what they're doing. But here's
Speaker 1: where they have this wrong. All right, So klau Schwab
Speaker 1: and the World Economic Forum, are you know, sitting at
Speaker 1: the top of this pile really directing this. Klaud Schwab
Speaker 1: is pushing something he calls a global public private partnership.
Speaker 1: Public private. We take the public, the governments, and the private,
Speaker 1: the businesses, and we merge them together. Now, that used
Speaker 1: to be called fascism, and that was supposed to be
Speaker 1: a bad thing. You know, when Italy's Musulin was a fascist,
Speaker 1: that was a bad thing. They talked about Trump and
Speaker 1: said he was a fascist, which I don't know where
Speaker 1: they got that from, but that was a derogatory term.
Speaker 1: Fascism was a bad thing. That's the definition of fascism
Speaker 1: when you take the government and the corporations and you
Speaker 1: put them together. But if you rebrand it and you
Speaker 1: call it a public private partnership, then it's so much better.
Speaker 1: So it turns out it wasn't the idea of fashions
Speaker 1: that was bad. It was just the word, I guess,
Speaker 1: because if we just rebrand it, now it's good. And
Speaker 1: so we have this public private partnership. And so through
Speaker 1: this they're taking the public. So that's access to the money,
Speaker 1: the banks, the BIS, the IMF, the central banks, and
Speaker 1: then putting that together with the private, the businesses and
Speaker 1: forcing them to do their bidding, change their ideology, or
Speaker 1: push their ideology, regardless of what happens with the profits.
Speaker 1: But the problem is, again, these people making these rules
Speaker 1: are so far removed from reality that they just don't
Speaker 1: understand how the world works. That's the problem. They don't
Speaker 1: understand how the world works. And again, how the world
Speaker 1: works is that we must provide a good or a
Speaker 1: service to the market that solves their problems and their pain.
Speaker 1: You know today, you'll see you know aoc and the
Speaker 1: people on the left tell you that these rich people,
Speaker 1: these greedy people, they're so greedy they only got rich
Speaker 1: by stealing from you. That's not the case. The case
Speaker 1: is is that businesses are there to be servants to
Speaker 1: the marketplace. The purpose of a business is to literally
Speaker 1: be a servant. My goal is to as a business
Speaker 1: owners to serve the needs of my customers. If I
Speaker 1: don't serve their needs, why would they do business with me?
Speaker 1: So they don't understand how that works. Now, I guess
Speaker 1: if they create monopolies, which of course is what they
Speaker 1: want to do, get rid of all the small mom
Speaker 1: and pops, consolidate all the businesses down to a few
Speaker 1: key conglomerates and then create a mote so nobody can
Speaker 1: come and challenge them. Then we can force people to
Speaker 1: do business with us because they have no other choice.
Speaker 1: But again, we always have a choice. We're humans, we're
Speaker 1: not victims. We have the power now. As Astrong Austrian
Speaker 1: economist Ludwig von Misis pointed out, if you don't know
Speaker 1: who Ludwig von Misis is, you should I talk about
Speaker 1: him very often. Austrian school of economics is a different
Speaker 1: way of looking at economics, and it's based off of
Speaker 1: human action. So it takes into a consideration that humans
Speaker 1: act and we act based off of our motivations, and
Speaker 1: then you can draw all the types of economics theory
Speaker 1: off of that. But Ludwig von Missis basically says that
Speaker 1: people have it wrong. He says that consumers are the
Speaker 1: true bosses in a capitalist system. They ultimately decide what
Speaker 1: products are created and purchased, and who becomes wealthy and
Speaker 1: who becomes poor. The consumers decide that. But here's the
Speaker 1: key piece. Consumer are the true bosses in a capitalist
Speaker 1: system that would be a free market system. Now that's
Speaker 1: a big piece because if we're not in a capitalist system,
Speaker 1: then that doesn't necessarily hold true. Then that means that
Speaker 1: if we move to a stakeholder capitalist system like the
Speaker 1: warlick my forum is pushing or more of a you know,
Speaker 1: that's a rebranded term. If we go back to a
Speaker 1: socialist type system, then all of a sudden, it's not capitalismymore.
Speaker 1: And now the consumer doesn't hold the power because again,
Speaker 1: now we've consolidated power down to a few key players
Speaker 1: and the consumer doesn't have a choice anymore, which is
Speaker 1: why this is economic fascism. That's what stakeholder capitalism, stakeholder
Speaker 1: capitalism is. It's economic fascism. But ledwigun Misis explained that
Speaker 1: even that will fail because the consumer is the captain
Speaker 1: of the economic ship. He says, quote, the real bosses
Speaker 1: in the capitalist system of market economy are the consumers.
Speaker 1: They buy, their buying and by their abstinate abstention from buying,
Speaker 1: so either what I buy or what I don't buy.
Speaker 1: By either buying or not buying, I the consumer decides
Speaker 1: who should own the capital and run the plants. They
Speaker 1: determine what should be produced and in what quantity and quality.
Speaker 1: If we want vanilla ice cream and we buy vanilla
Speaker 1: ice cream, more Vanila ice Cream gets purchased. Their attitudes
Speaker 1: result in either a profit or in a loss for
Speaker 1: their enterpriser. They make poor men rich and rich men poor.
Speaker 1: The consumer they are no easy bosses. They are full
Speaker 1: of whims and fancies. Consumers we change all the time.
Speaker 1: They do not care or wit for past merit. As
Speaker 1: soon as something is offered that to them that they
Speaker 1: like better or is cheaper, they will desert the old
Speaker 1: producer and go to the new one. Nothing counts more
Speaker 1: than their own satisfaction. Consumers don't buy what they used
Speaker 1: to buy. They buy what they want. But that's in
Speaker 1: a free market. So we're going to talk about that,
Speaker 1: and we're going to talk about how to preserve this.
Speaker 1: We're going to talk about the massive opportunity that sits
Speaker 1: in front of us right now as entrepreneurs, and how
Speaker 1: we can change the world. If you're just tuning and
Speaker 1: you're listening to the Mark Mas Show talking about how
Speaker 1: this world is changing from a centralized world to a
Speaker 1: decentralized world. More importantly, what we need to do about
Speaker 1: this to profit and change the world. We'll be back
Speaker 1: with more a minute. Don't go away, We're back, all right,
Speaker 1: welcome back. If you're just tuning in, you're listening to
Speaker 1: the Mark Mass Show. We're talking about, of course eighteen
Speaker 1: every week, the decentralized Revolution, and we're talking about how
Speaker 1: right now we're still in this centralizing force where these
Speaker 1: big multinational conglomerates inngo's like the World, like Comic Forum,
Speaker 1: are really trying to centralize the public private partnership and
Speaker 1: trying to centralize control over the production, so the businesses,
Speaker 1: the companies, and through their economic stakeholder capitalism, if you will,
Speaker 1: they've taken over these big publicly traded companies and now
Speaker 1: they're pushing this woke ideology on them. And while we
Speaker 1: the consumer or somebody who's maybe pushing back on those ideologies,
Speaker 1: like what happened to Budweiser or what happened to know
Speaker 1: any of these other companies losing market share, losing money,
Speaker 1: we go, haha, look we're hitting them where it hurts,
Speaker 1: We're hitting them in the pocketbook. Well, that's true if
Speaker 1: they care about the money, But as I'm making the case,
Speaker 1: they don't. They don't care about the money, and that's
Speaker 1: just because they don't understand how the world really works.
Speaker 1: And that's because they don't live in the real world,
Speaker 1: and so while they don't seem to care about the money,
Speaker 1: eventually they're going to because a business can't operate of
Speaker 1: course without money. They're going to need that. They're going
Speaker 1: to have to figure this out. So we can see that,
Speaker 1: as I was pointing out before the break, I was
Speaker 1: talking about Ludwig von misis the father of the Austrian
Speaker 1: school of economics, and he was talking about how we
Speaker 1: the consumer are the real captains of the economics ship,
Speaker 1: that we have the power because we are the ones
Speaker 1: that provide capital to the business. We are the ones
Speaker 1: that buy their products. Also, the other thing is that
Speaker 1: we the people, the consumers, also are the ones that
Speaker 1: buy the stock. So we are the captains of not
Speaker 1: only the ship by being a consumer, we're also the
Speaker 1: captain because we're also the owners. The problem is is
Speaker 1: that what you've done is you've relegated your ownership role.
Speaker 1: So rather than you managing your own future, rather than
Speaker 1: you managing own your own money, your own savings, your
Speaker 1: retirement and saying well, I want to build the world
Speaker 1: that I want, so I only let me back it up.
Speaker 1: Let's say that you bought a company you invested in
Speaker 1: your friend's business, and your friend's business said, my business
Speaker 1: is to go push these ideologies and sell tucking swimsuits
Speaker 1: for kids and to put satan on t shirts. Would
Speaker 1: did you invest into that company? Now? Yes or no?
Speaker 1: But if the answer is no, well then you shouldn't
Speaker 1: allow any of your investment dollars to go into those
Speaker 1: types of companies. But if you've relegated your investment decisions
Speaker 1: to the black Rocks, the State Streets, the Vanguards, then
Speaker 1: that's exactly what's happening. They've taken your money and put
Speaker 1: it into those businesses. And even worse, even worse than
Speaker 1: them using your money to go against your ideology, even
Speaker 1: worse than that, they're doing that without regard to profit.
Speaker 1: So you give them your money and they have a
Speaker 1: legal a fiduciary duty to get you the highest return
Speaker 1: they possibly can. But how are they making decisions that
Speaker 1: are literally going against making profit. So one, they're failing
Speaker 1: their fiduciary duty for you. Number one, that's a legal problem.
Speaker 1: Hopefully we'll see some class action lawsuits pop up from that.
Speaker 1: But number two, you've relegated your decision. Hey, Blackrock, you
Speaker 1: just invest my money for me, and then they go
Speaker 1: weaponize it against you and it underperforms because you're lazy,
Speaker 1: because you don't want to manage on your own. You
Speaker 1: don't want to take the time to figure out how
Speaker 1: to do that. You've put all this time into making money,
Speaker 1: so you went to school, probably university, paid off student
Speaker 1: loan debt. You really work hard in your job to
Speaker 1: make as much mone as you can, and then you
Speaker 1: make the money and then you just give it away
Speaker 1: to somebody to use it against you. If you were
Speaker 1: investing in your own business or investing into your buddy's business,
Speaker 1: you wouldn't invest into business that did that, But yet
Speaker 1: you are at the same time. So it starts with
Speaker 1: us one taking the power back of where we put
Speaker 1: our investments. So you shouldn't be giving your money to
Speaker 1: people who are going to weaponize it against you. So
Speaker 1: number one, where is your money? Are you in control?
Speaker 1: Are you using it to build the world that you want?
Speaker 1: Or are you just giving it to these companies and
Speaker 1: letting them do whatever they want'er one? Then number two,
Speaker 1: am I buying from these companies? So one am I
Speaker 1: owning these companies that are pushing this ideology? And two
Speaker 1: am I supporting these businesses that are pushing this ideology. Now,
Speaker 1: the problem is, as more and more and more of
Speaker 1: these businesses jump in, it starts to very greatly limit
Speaker 1: our choices. I said in the beginning, like my wife
Speaker 1: got all fired up, and she called Target and she
Speaker 1: canceled the Target credit card, and she canceled her Target
Speaker 1: loyalty program. And she made sure to tell them why
Speaker 1: she was canceling, that they could make a record of it.
Speaker 1: And I guess we're not shopping at Target. Well I
Speaker 1: don't shop at Target, but I guess my family, my
Speaker 1: wife does the shopping. But I guess we're not as
Speaker 1: a family shopping at Target anymore. But what happens when
Speaker 1: we continue to get, you know, our choices whittled down?
Speaker 1: Like what do we do? Do we just boycott everything?
Speaker 1: Do we just start making our own clothes and making
Speaker 1: our own food at home? Like I said, I saw
Speaker 1: a Ford ran an ad with a rainbow colored forward truck. Well,
Speaker 1: I drive a forward Raptor. I don't really want to
Speaker 1: sell it. So what do we do? Well, this is
Speaker 1: where the opportunity comes in. So if you're an entrepreneur,
Speaker 1: or you'd like to be an entrepreneur, if you'd like
Speaker 1: to be responsible to build the world that you want,
Speaker 1: if you're tired of being a victim, why be a victim?
Speaker 1: Too many people? I see, you know, I get five
Speaker 1: thousand comments a week across my social media emails, et cetera,
Speaker 1: and I see other people. What do we do? I'm
Speaker 1: a victim. I'll just go on a hole and die. No, no, no, no.
Speaker 1: We have the power. So here's the opportunity. If you
Speaker 1: could go create businesses that could counter this, then we
Speaker 1: can change the world. So if I don't have any
Speaker 1: options left, everybody went woke? What do I do? Where
Speaker 1: do money? Well, that's the opportunity that an entrepreneur could
Speaker 1: step up and provide the counter to that. So, for example,
Speaker 1: bud Light started running this you know, protrans ad campaign. Well,
Speaker 1: I don't want to buy bud Light anymore, so w
Speaker 1: what beer do I buy? Well, nobody stood up to
Speaker 1: be the opposite of that. So what if a beer
Speaker 1: company stood up to say, we're the opposite of that,
Speaker 1: we support traditional roles, traditional families, we support American ideals. Well,
Speaker 1: then my dollars that I don't want to give the
Speaker 1: bud Light anymore, I can move over to there, but
Speaker 1: no entrepreneurs stepped up to do that. Now there are
Speaker 1: people doing this. So we can look at coffee like
Speaker 1: Black Rifle coffee for example. You know they've stepped up
Speaker 1: and they provide coffee, just a very boring product, coffee,
Speaker 1: but it's for Second Amendment rights and for veterans. We
Speaker 1: see Ben Shapiro and a Daily Wires company. They were
Speaker 1: sponsored by Harry's Razors, and Ben Shapiro said that boys
Speaker 1: can't get pregnant, and Harry's Razors got very mad at
Speaker 1: them and threatened to cancel their sponsorship, and so they
Speaker 1: created a competitor Harry's Razers is called Jeremy's Razors. And
Speaker 1: now they have an alternative for people to give their
Speaker 1: dollars to. If you don't want to support Harry's and
Speaker 1: you don't want to support companies who are mad that
Speaker 1: boys can't get pregnant, then you have now a choice
Speaker 1: to go to Harry's. And now they spun off another
Speaker 1: one another a chocolate company, which is now competing against her.
Speaker 1: And so there's this massive blue ocean where you could
Speaker 1: literally go get any product out there and just position
Speaker 1: it to be the opposite of these businesses that are
Speaker 1: going woke. So as an entrepreneur or if you'd like
Speaker 1: to be an entrepreneur, there's basically a wide open market.
Speaker 1: You can go get any product that you want and
Speaker 1: position it for these values based buyers, and that's a
Speaker 1: massive opportunity. You know, the business market is very crowded.
Speaker 1: A lot of times as I'm coaching people through business,
Speaker 1: they say, oh, but the market's too crowded. There's too
Speaker 1: much competition, which first of all isn't a big problem,
Speaker 1: but you know, they think the market's too crowded, Like,
Speaker 1: how would you go start a coffee company today? I mean,
Speaker 1: I go to the grocery store. There's like eighty coffee
Speaker 1: companies there. But if you position it to these value
Speaker 1: based buyers, it's a completely blue ocean. That's a mass opportunity.
Speaker 1: And then number two, as consumers, we must vote with
Speaker 1: our money and we must go support these types of businesses.
Speaker 1: So think about where you're putting your money. Don't try
Speaker 1: your best not to get it to businesses that are
Speaker 1: against what you want, and instead of give it to
Speaker 1: business who are for what you want. So if we
Speaker 1: had one business that was pro transitioning children and one
Speaker 1: that was against transitioning children, then it would allow them
Speaker 1: market to vote on that. So hey, if you really
Speaker 1: want to transition kids, then find go give you money
Speaker 1: of those businesses, and if you don't, then give your
Speaker 1: money to the other businesses. Now, of course, businesses could
Speaker 1: just stay out of this altogether, which is what would
Speaker 1: be preferable. But if they can't because they're being forced
Speaker 1: into this because of the DEI and the ESG narratives. Anyway,
Speaker 1: if you're just tune in, you're listening to the Mark
Speaker 1: Moss Show, hopefully that brings you some some hope. You
Speaker 1: don't have to be a victim. You can build the
Speaker 1: world that you want, and there's massive opportunity right in
Speaker 1: front of you if you do. We've been talking about this.
Speaker 1: Hopefully you enjoyed it. I'd love to hear from you.
Speaker 1: Hit me up on social media at one Mark Moss,
Speaker 1: let me know what you think, send me a message,
Speaker 1: and that's what I got. Thanks so much for listening.