WEBVTT - How to Capitalize from The Current Corporate Turbulence 0:00:00.080 --> 0:00:02.920 Hello, and welcome to another episode of The Mark Mass Show, 0:00:02.920 --> 0:00:06.400 where we talk about the decentralized revolution each end every week, 0:00:06.440 --> 0:00:09.080 of course, talking about the way the world is changing. 0:00:09.320 --> 0:00:11.280 Of course it is all right before our very eyes. 0:00:11.600 --> 0:00:13.480 As I like to say, the world we're going into 0:00:13.560 --> 0:00:15.800 is not the world that we're leaving behind. And so 0:00:16.079 --> 0:00:17.400 we talk about that and we look at it through 0:00:17.400 --> 0:00:21.040 the lens of politics, finance, and technology, so we can 0:00:21.400 --> 0:00:23.960 bring things into context of what is going on in 0:00:24.040 --> 0:00:26.960 the world today. When you look at things things in 0:00:27.000 --> 0:00:29.960 a complex system, if you look at just one piece, 0:00:30.280 --> 0:00:33.680 you don't really understand the full context of what's going on. 0:00:33.760 --> 0:00:36.279 So we look at it through that lens, and of 0:00:36.280 --> 0:00:39.160 course we bring to you some I try to bring 0:00:39.159 --> 0:00:41.000 to you some new ways to look at things. And 0:00:41.040 --> 0:00:43.159 so that's what we're going to discuss this hour. We 0:00:43.240 --> 0:00:45.600 have a lot to go on. We're going to talk 0:00:45.640 --> 0:00:49.760 about what in the world is going on with all 0:00:49.840 --> 0:00:53.760 of these companies going woke, some of them going broke, 0:00:54.040 --> 0:00:55.720 and how to fix this. We're going to talk about 0:00:56.160 --> 0:00:58.800 why more and more companies are doing this. We're going 0:00:58.840 --> 0:01:01.800 to talk about the the push back that's happening, the 0:01:01.800 --> 0:01:04.319 fight against it, why companies are doing this, and hint, 0:01:04.440 --> 0:01:08.039 it's not about the money. They're not trying to make 0:01:08.080 --> 0:01:09.840 more money doing this. We're gonna talk about where this 0:01:10.400 --> 0:01:14.120 is really coming from, this real push, why they're doing this. 0:01:14.360 --> 0:01:17.720 We're gonna talk about why this idea ultimately fails, how 0:01:17.760 --> 0:01:20.640 they've completely got it wrong. We're going to talk about 0:01:20.640 --> 0:01:25.080 the massive opportunity that's being created because of this right now, 0:01:25.120 --> 0:01:27.880 and then we're gonna talk about how you can capitalize 0:01:28.360 --> 0:01:30.520 on this and change the world at the same time. 0:01:30.720 --> 0:01:35.160 All right, So lots of cover, So strap in, get ready, 0:01:35.720 --> 0:01:37.960 don't miss what we're talking about. Now. If you do 0:01:38.000 --> 0:01:39.600 miss any of this, don't worry. I got your back. 0:01:39.760 --> 0:01:42.960 You can catch me on the podcast or on my 0:01:42.959 --> 0:01:44.880 YouTube channel. Just search the Mark Mash Show on your 0:01:44.880 --> 0:01:47.520 favorite podcast player or on YouTube go to the Market 0:01:47.520 --> 0:01:50.200 Disruptors YouTube channel. You can watch me and listen to 0:01:50.280 --> 0:01:52.120 me at the same time. But I want to say, 0:01:52.200 --> 0:01:54.240 just right off the bat, you know, framing this thing up, 0:01:54.280 --> 0:01:57.920 starting it off, is that I like to consider myself 0:01:58.000 --> 0:02:02.240 a freedom maximalist, and that means that ultimately I am 0:02:02.720 --> 0:02:05.440 opting for freedom. That's what I'm trying to optimize for. 0:02:05.600 --> 0:02:09.920 And because of that I want to recognize everybody's freedom 0:02:10.280 --> 0:02:14.960 and everybody's choice and right to choose freedom. And so 0:02:15.360 --> 0:02:18.760 this isn't about if you loke, if you love, if 0:02:18.840 --> 0:02:22.560 you like these woke ideologies, that's great, good for you. 0:02:22.600 --> 0:02:26.400 Do it. You do you, and I want to do me. 0:02:27.240 --> 0:02:29.840 And I don't want to force you or anybody else 0:02:29.880 --> 0:02:33.360 to adopt what I like, and neither do I want 0:02:33.400 --> 0:02:35.960 to be forced to choose and adopt what you like. 0:02:36.120 --> 0:02:39.359 It's not about that. This is about each of us 0:02:39.919 --> 0:02:43.640 working to build the world that we want. So if 0:02:43.720 --> 0:02:45.320 you are like Mark, I'm gonna I'm gonna turn you 0:02:45.360 --> 0:02:48.480 off right now because you're pushing back on woke idealogy. No, 0:02:48.560 --> 0:02:52.160 that's fine, you choose. You just know that all actions 0:02:52.160 --> 0:02:55.160 have consequences, and I also want to just let you 0:02:55.200 --> 0:02:57.520 know that. So right off the bat, I recognize everybody's 0:02:57.560 --> 0:03:00.519 freedom to choose, and this is the way the world 0:03:00.600 --> 0:03:04.720 is being shaped up. However, we are not victims. We 0:03:04.760 --> 0:03:06.560 can actively build the world we want, and I believe 0:03:06.560 --> 0:03:09.000 there's creates massive opportunity in doing so, so's I just 0:03:09.040 --> 0:03:10.280 want to kind of frame that up before we go 0:03:10.280 --> 0:03:13.960 into this. But of course, I'm sure if you're listening 0:03:14.000 --> 0:03:16.799 to this channel, most of you already understand how all 0:03:16.840 --> 0:03:19.880 of these corporations seem to be going woke left and 0:03:19.960 --> 0:03:23.079 right right in front of us. Of course, some of them, 0:03:23.160 --> 0:03:26.760 you know, have been going woke and going broke. You know, 0:03:26.800 --> 0:03:28.960 I don't know where that kind of that term first 0:03:28.960 --> 0:03:31.440 came out. Maybe it was maybe the first time I 0:03:31.480 --> 0:03:34.400 kind of remember that was like with Disney potentially, you know, 0:03:34.440 --> 0:03:36.520 after they kind of battled Rondasantis and he took away 0:03:36.480 --> 0:03:39.400 their taxpayer status. I'm not exactly sure where that happened. 0:03:39.400 --> 0:03:41.760 You know, the Disney stock fell to the roof, fell 0:03:41.800 --> 0:03:44.120 through the floor. So they went woke and then they 0:03:44.160 --> 0:03:47.440 went and broke. And what is woke? I don't even 0:03:47.480 --> 0:03:50.400 want to define that, but you see that it's happening 0:03:50.680 --> 0:03:54.440 now more and more and more. Probably the biggest one 0:03:54.480 --> 0:03:56.880 that kind of hit everybody right between the eyes was 0:03:56.880 --> 0:03:59.760 of course bud Light, and bud Light came out. Of course, 0:04:00.120 --> 0:04:04.560 they hired a man, Dylan Mulaney I think that dresses 0:04:04.560 --> 0:04:08.160 as a woman to be the face of transactivists or whatever, 0:04:08.600 --> 0:04:12.520 and it made a huge uproar. Lots of people including 0:04:12.560 --> 0:04:16.200 you know, Kid Rock and lots of other well known 0:04:16.200 --> 0:04:19.120 you know, social media influencers, et cetera have made a 0:04:19.120 --> 0:04:22.360 big stance of with this. Of course, I've talked about 0:04:22.400 --> 0:04:24.600 it on my show. You've seen other you know, podcasts 0:04:24.600 --> 0:04:26.920 and shows, you know, Glenn Back, Ben Shapiro talking about 0:04:26.920 --> 0:04:30.760 this as well. And it turned out pretty bad for 0:04:30.839 --> 0:04:34.120 bud Light, at least from a monetary standpoint. So their 0:04:34.279 --> 0:04:37.680 stock took a massive hit. You know, tons and tons 0:04:37.680 --> 0:04:40.160 of reports coming in from bud Light distributors everywhere that 0:04:40.160 --> 0:04:42.920 they can't sell it. Bud Light's been running all kinds 0:04:42.960 --> 0:04:45.040 of crazy promotions, like literally trying to give it away 0:04:45.040 --> 0:04:46.800 for free. If you'll just buy some of it, they'll 0:04:46.839 --> 0:04:49.120 give you even more for free, and they just can't 0:04:49.160 --> 0:04:51.640 seem to sell it. The stock, you depends on what 0:04:51.720 --> 0:04:55.880 you're looking at, is has lost billions and billions of 0:04:55.960 --> 0:04:59.720 dollars of market cap because of this. And they were 0:04:59.760 --> 0:05:02.400 kind of the first ones that really went hard, hard 0:05:02.720 --> 0:05:05.200 into this and they paid the price. Now since then, 0:05:05.680 --> 0:05:08.640 we've seen lots of other brands jumping, and so you 0:05:08.680 --> 0:05:11.320 would think, like, well, why is this happening, Because if 0:05:11.360 --> 0:05:14.640 bud Light got shamed, you know, by its core audience, 0:05:14.680 --> 0:05:17.919 if they lost billions of dollars of market cap if 0:05:17.960 --> 0:05:20.520 their stock you know, plummeted, et cetera, and they can't 0:05:20.520 --> 0:05:24.320 even sell their product, why would other companies jump in 0:05:24.360 --> 0:05:28.120 and do the same thing. Patagonia is running their campaigns 0:05:28.160 --> 0:05:31.640 doing this. Target of course, I'm sure if you're listening 0:05:31.640 --> 0:05:33.560 to this, you've probably seen what Target has been doing, 0:05:33.839 --> 0:05:38.479 targeting the kids. Chick fil A is now coming out 0:05:38.680 --> 0:05:42.320 really really hard on this, and even Ford is doing this, 0:05:42.920 --> 0:05:44.760 which breaks my heart because I drive a forward raptor 0:05:45.400 --> 0:05:47.479 and so we're seeing more and more doing this. But 0:05:47.560 --> 0:05:52.880 why why would they do this knowing what's going on? Well, 0:05:53.920 --> 0:05:56.760 that's maybe because you don't understand the actual game that's 0:05:56.800 --> 0:05:59.520 being played. You're looking at this from a tactical level. 0:06:00.520 --> 0:06:02.880 Why would bud Light do this from a tactical level 0:06:02.880 --> 0:06:07.000 without understanding the strategic level, which is above above that. 0:06:07.160 --> 0:06:09.080 So that's what I want to break down for you. Now, 0:06:09.320 --> 0:06:11.000 like I said, a lot of people would understand that 0:06:11.120 --> 0:06:14.840 bud Light probably did this all wrong. It was a 0:06:14.880 --> 0:06:18.520 massive misstep, Like do they not know who their audience is? 0:06:18.560 --> 0:06:21.200 Do they not know who their customers? Was it that 0:06:21.240 --> 0:06:23.760 they hired this middle management? A lot of this goes 0:06:23.800 --> 0:06:25.800 down to that they hired this middle management to let 0:06:25.920 --> 0:06:28.960 them make this decision and they just didn't read there, 0:06:29.760 --> 0:06:33.400 didn't read it right. I mean the people that drink Budweiser. 0:06:33.400 --> 0:06:36.560 Budweiser has built I mean my whole life watching Budweiser. 0:06:36.680 --> 0:06:39.920 You know, they used to run like super Bowl ads 0:06:39.920 --> 0:06:43.800 and it was like their Clydesdale, like the biggest, strongest horses, 0:06:44.120 --> 0:06:48.360 pulling like you know, firemen, like like like red blooded 0:06:48.440 --> 0:06:53.920 American advertising. And that's their core audience, the beer drinkers. Now, 0:06:54.040 --> 0:06:58.120 if you're you know, an ipa craft brewed drinker, maybe 0:06:58.160 --> 0:07:00.160 that might appeal more to you, but you wouldn't think 0:07:00.200 --> 0:07:03.160 it would appeal to this you know, red blooded American 0:07:03.880 --> 0:07:06.919 drinker that they've been cultivating for decades in their brand. 0:07:07.640 --> 0:07:10.120 So did they just read it wrong? Why would they 0:07:10.160 --> 0:07:14.240 do that? Well, that's a good question, That's what I 0:07:14.240 --> 0:07:16.680 would dig into. We know poll after pull after poll 0:07:16.720 --> 0:07:20.480 shows that practically the only people in support of this 0:07:20.760 --> 0:07:25.720 gender ideology are the richest, most educated, and most powerful elites. 0:07:26.000 --> 0:07:28.000 So if you have an NBA from Harvard or published 0:07:28.000 --> 0:07:31.200 think pieces for a living, then maybe it kind of 0:07:31.200 --> 0:07:34.240 seems normal. But if you're a suburban mom, if you're 0:07:34.280 --> 0:07:37.960 a domestic light beer drinker, then it probably doesn't appeal 0:07:37.960 --> 0:07:40.640 to you too much. So they just they just misread it, right, 0:07:40.840 --> 0:07:46.040 They didn't understand it doesn't appear to be the case because, 0:07:46.080 --> 0:07:48.000 like I said, now these other brands are coming in, 0:07:48.040 --> 0:07:49.680 and so I'm here to tell you that this is 0:07:49.720 --> 0:07:52.120 a lot more than about the money. And I think 0:07:52.200 --> 0:07:54.400 where it really turned on is, like I said, I'm 0:07:54.440 --> 0:07:57.360 afraid to advocate you do you I do mean. The 0:07:57.440 --> 0:07:59.160 problem I think is that a lot of these people 0:07:59.200 --> 0:08:01.840 have gone way too far. And where they really went 0:08:01.880 --> 0:08:03.920 too far, I think where it really crossed the line 0:08:03.960 --> 0:08:08.160 now is where Target jumped in and Target Target started 0:08:08.200 --> 0:08:12.880 pushing this tucking swimsuit. I didn't even know what that was. 0:08:13.200 --> 0:08:16.680 And I'm afraid to even say that if you know, 0:08:16.760 --> 0:08:19.360 you know, if you don't know, uh, don't bother trying 0:08:19.360 --> 0:08:21.320 to figure out what that is. It's not good. But 0:08:21.360 --> 0:08:25.560 then they went and took this queer branded products, Satan Curious, 0:08:25.960 --> 0:08:29.880 putting Satan on the cover, and they're giving it to kids, 0:08:30.800 --> 0:08:34.760 taking this you know, gender bending stripteas to children. And 0:08:34.800 --> 0:08:36.840 once you go after the kids, you've gone too far. 0:08:37.520 --> 0:08:40.880 And now I think there's really a big pushback and 0:08:40.960 --> 0:08:43.720 the going woke is going broke and that's coming to 0:08:43.840 --> 0:08:45.719 a head right now. Now. Like I said, if that's 0:08:45.720 --> 0:08:47.160 what you want, that's what you want. But I want 0:08:47.160 --> 0:08:50.280 to show you how we can build the world that 0:08:50.320 --> 0:08:52.160 we want and what we can do about it. If 0:08:52.160 --> 0:08:54.240 you're just tune in, you're listening to the Mark Mass Show, 0:08:54.520 --> 0:08:57.560 we're breaking down why companies are going woke and going broke, 0:08:57.559 --> 0:08:59.960 and I'm telling you it's not about the profits were 0:09:00.160 --> 0:09:02.160 to come back. I'm gonna explain why they're doing this 0:09:02.200 --> 0:09:04.679 and why it's not about the money. What's the opportunity 0:09:04.679 --> 0:09:07.080 that creates for us and how we can capitalize on this. 0:09:07.280 --> 0:09:09.000 I'll be back with all that more in a minute. 0:09:09.160 --> 0:09:11.640 Don't go away, I'll be back, all right, Welcome back. 0:09:11.679 --> 0:09:13.280 If you're just tune in, you're listening to the Mark 0:09:13.320 --> 0:09:15.280 Mass Show. Of course, we're talking about each and every 0:09:15.280 --> 0:09:18.880 week the decentralized revolution. Today we're talking about why these 0:09:18.920 --> 0:09:22.960 corporations are going woke and going broke, what this means, 0:09:23.000 --> 0:09:26.360 what the opportunity is, and how we can capitalize on 0:09:26.440 --> 0:09:28.440 all this to build the world that we want. Now, 0:09:28.720 --> 0:09:31.600 you know we talked about this these companies, you know, 0:09:31.679 --> 0:09:36.160 bud Light Target Target, you know, introduce these tuck friendly swimsuits. 0:09:36.160 --> 0:09:39.480 They've lost billions and dollars of market cap because of that. 0:09:39.640 --> 0:09:42.760 Of course, bud Light chose to go with a biological 0:09:42.840 --> 0:09:45.920 male who pretends to be a woman, thinks he's a woman, 0:09:46.040 --> 0:09:49.800 and has lost billions of dollars of market cap. Levi's 0:09:49.880 --> 0:09:52.560 the American genes, the toughest genes from the you know, 0:09:52.640 --> 0:09:56.640 the rugged, wild wild West, the gold miners. Levi's has 0:09:56.720 --> 0:10:00.000 done that as well. And so what are people soup 0:10:00.000 --> 0:10:04.280 supposed to do that? Don't like that? Just start boycotting it? 0:10:05.040 --> 0:10:12.000 Do we just boycott everything? Is that? Is that the plan? Well, yes, 0:10:12.520 --> 0:10:16.319 yes and no. But why would companies be doing this 0:10:16.520 --> 0:10:20.960 if they know that they're going broke? Well, it's because 0:10:20.960 --> 0:10:24.400 they're not doing for the profits you think. The problem 0:10:24.400 --> 0:10:28.600 that you think is that you're thinking tactically and not strategically. 0:10:29.360 --> 0:10:33.480 So tactically is like, oh, the purpose of a company 0:10:33.559 --> 0:10:36.640 is to make money, and so all the marketing that 0:10:36.679 --> 0:10:40.920 they're doing should be to bring them more customers, to 0:10:40.960 --> 0:10:43.040 bring them more money. I mean, that's the purpose of 0:10:43.040 --> 0:10:46.960 a business, isn't it. Well, it is that is the 0:10:46.960 --> 0:10:49.720 purpose of the business, but they seem to have forgotten that. 0:10:50.000 --> 0:10:53.640 You see, companies are supposed to be in business that yes, 0:10:53.720 --> 0:10:57.719 to make money to increase shareholder value, But what if 0:10:57.760 --> 0:11:02.680 the shareholders don't care about value? What if the shareholders 0:11:02.920 --> 0:11:07.480 would rather would be okay losing money in order to 0:11:07.640 --> 0:11:11.800 push an ideology. And that's exactly what we're seeing happen. 0:11:12.920 --> 0:11:16.080 So we've talked extensively. If you tune into the show regularly, 0:11:16.320 --> 0:11:20.000 you know you've heard me talking about ESG Environmental, Social, 0:11:20.040 --> 0:11:25.320 and Governance scores and it's a new ideology EESG that 0:11:25.360 --> 0:11:30.520 are pushing these onto businesses and making them qualify under 0:11:30.640 --> 0:11:34.480 these three categories and giving them a qualitative store quantitative score. 0:11:34.720 --> 0:11:37.080 How many boxes do they check on the environmental, on 0:11:37.120 --> 0:11:40.160 the social, on the governance side. And so they're doing that, 0:11:40.520 --> 0:11:43.440 but there's another one that's being pushed as well, and 0:11:43.480 --> 0:11:47.960 that is now called DI and DEI is basically the 0:11:48.000 --> 0:11:53.800 same thing, which gives them again a qualitative score on 0:11:54.000 --> 0:11:58.000 exactly how they're checking the box in these categories. Now 0:11:59.200 --> 0:12:05.880 DEI stand for diversity, equality and inclusion, and so they 0:12:05.880 --> 0:12:09.439 have to have these ideologies in so instead of optimizing 0:12:09.480 --> 0:12:15.200 for efficiency, rather than optimizing for technological progress, rather than 0:12:15.360 --> 0:12:20.439 optimizing for customer satisfaction. No, no, no, they throw all 0:12:20.480 --> 0:12:22.640 that away, all the things that would make a company 0:12:22.920 --> 0:12:25.920 great Again, the purpose of a business is to make money, 0:12:26.000 --> 0:12:27.920 so they throw all that away and instead grade them 0:12:27.960 --> 0:12:33.560 on these three core issues DSi. Now, the reason why 0:12:33.600 --> 0:12:37.280 this matters is if the company isn't in business to 0:12:37.440 --> 0:12:42.600 make money, but then rather push ideology, then you understand 0:12:42.679 --> 0:12:46.199 where this is coming from. The problem is, why would 0:12:46.200 --> 0:12:49.760 a business, Why would anybody invest in a business, or 0:12:49.800 --> 0:12:52.240 why would anybody buy or start a business or invest 0:12:52.240 --> 0:12:56.319 in a business whose purpose wasn't to make money? Why 0:12:56.360 --> 0:12:58.960 would they do that? Well, it's because the people that 0:12:59.080 --> 0:13:01.960 own these business is the black Rocks of the world. 0:13:02.000 --> 0:13:06.560 State Street, Vanguard own them with your money. So it's 0:13:06.600 --> 0:13:09.199 your money that goes into your pension or your four 0:13:09.200 --> 0:13:11.959 O one K or your IRA or mutual funds that 0:13:12.080 --> 0:13:16.360 black Rock and those guys manage, and they don't care 0:13:16.480 --> 0:13:20.079 what happens. So they'll put it into these corporations, they'll 0:13:20.120 --> 0:13:22.959 take over the majority of board seats, and then they'll 0:13:23.040 --> 0:13:27.120 push this ideology on them whether they like it or not. 0:13:28.720 --> 0:13:32.640 Now we can see that the Empire is technically striking 0:13:32.760 --> 0:13:35.880 back following all of this, this bud Light embarrassment, so 0:13:36.080 --> 0:13:38.600 we can see exactly what happens. Right. So bud Light 0:13:39.240 --> 0:13:41.480 was kind of the first one to really go hard 0:13:41.520 --> 0:13:47.480 into this, and they had massive backlash. You've seen the 0:13:47.520 --> 0:13:49.079 protests all over and we kind of talked about in 0:13:49.080 --> 0:13:50.720 the first segment. I don't want to go back into that, 0:13:50.960 --> 0:13:54.840 but basically they got hammered, their stock got hammered. They've 0:13:54.840 --> 0:13:58.280 lost massive billions and billions of dollars off of that. 0:14:00.040 --> 0:14:03.199 And then they kind of waffled, right The head of 0:14:03.240 --> 0:14:05.640 the marketing kind of came out and said, oh, you know, 0:14:05.679 --> 0:14:08.200 we didn't mean to do that. You know, we thought 0:14:08.240 --> 0:14:09.920 we were just trying to be more inclusive. And then 0:14:10.240 --> 0:14:12.400 higher ups that Budweiser kind of started trying to walk 0:14:12.400 --> 0:14:15.560 it back and said, hey, like we really support American values, 0:14:15.640 --> 0:14:17.640 Like we didn't really mean to do that, and oh, 0:14:18.000 --> 0:14:19.840 maybe throw them under the bus. Maybe it was just 0:14:20.080 --> 0:14:22.720 them down below doing that. And they kind of tried 0:14:22.760 --> 0:14:28.440 to start walking back without actually denying it, but they 0:14:28.640 --> 0:14:32.680 tried to kind of tamper it down. Well, that wasn't good. 0:14:33.120 --> 0:14:36.200 The USA Today published a leaked letter showing the Human 0:14:36.280 --> 0:14:40.760 Rights Campaign had informed Anheuser Busch quote that it had 0:14:40.840 --> 0:14:48.480 suspended its Corporate Equality Index score. So these businesses are 0:14:48.520 --> 0:14:52.000 now having a scorecard and they have a corporate Equality 0:14:52.560 --> 0:14:56.720 Index score. And because according to the Human Rights Campaign, 0:14:56.840 --> 0:15:01.200 because Anheuser Busch didn't double down on that, because they 0:15:01.320 --> 0:15:03.880 kind of waffled and just kind of like they did 0:15:03.920 --> 0:15:06.840 the work. I mean, they sabotaged, they torpedoed their entire business, 0:15:06.960 --> 0:15:11.480 They wiped billions of dollars off of their investors you 0:15:11.520 --> 0:15:16.520 know stock portfolio, but they didn't continue to double down 0:15:16.560 --> 0:15:20.560 on it. And because of that, because they waffled. Now, 0:15:20.560 --> 0:15:25.200 the Human Rights Campaign terrorist organization informed Anheuser bush that 0:15:25.240 --> 0:15:28.960 it suspended its Corporated Quality Index score. And the brand 0:15:29.040 --> 0:15:31.600 basically got caught in the middle of a larger war. 0:15:31.720 --> 0:15:34.080 Remember it's not a tactical or it's a strategic war. 0:15:34.200 --> 0:15:35.840 Got caught in the middle of this large war that's 0:15:35.840 --> 0:15:41.520 being fought by global anti capitalists and the real bosses 0:15:41.560 --> 0:15:47.040 of capitalism. So the global anti capitalists that are taking 0:15:47.080 --> 0:15:51.000 control of its companies and the real bosses of capitalism. 0:15:51.040 --> 0:15:53.680 Now who are the real bosses of capitalism? That's you 0:15:53.760 --> 0:15:59.520 and I were the consumers. You see, the anti the 0:15:59.560 --> 0:16:03.080 global anti capitalists that have taken control of the businesses 0:16:03.200 --> 0:16:06.120 think they control the businesses, but they are not the 0:16:06.160 --> 0:16:08.720 bosses of the business. If you own a small business, 0:16:08.760 --> 0:16:13.680 you know this. The owner, the boss of a business 0:16:13.920 --> 0:16:19.720 is the consumer. Now, publicly traded companies should be allowed 0:16:19.720 --> 0:16:23.160 to should be allowed to go back to serving again 0:16:23.240 --> 0:16:28.680 the real bosses who are again the consumers. But because 0:16:28.920 --> 0:16:32.120 these people, these global anti capitalists that have taken control 0:16:32.160 --> 0:16:35.400 of these publicly traded companies with your money, don't care 0:16:35.400 --> 0:16:38.560 about the profits. They don't really care what the real 0:16:38.600 --> 0:16:44.920 bosses have to say. It's kind of kind of messed up, 0:16:44.960 --> 0:16:49.560 isn't it So? If these if these human rights campaign 0:16:49.600 --> 0:16:53.520 type companies have the ability to downgrade companies who fail 0:16:53.560 --> 0:16:56.280 to dance to their tune in the right way and 0:16:57.320 --> 0:17:03.520 don't care about providing care about returning shareholder equity. If 0:17:03.520 --> 0:17:05.680 all they're going to do is grade companies on how 0:17:05.720 --> 0:17:09.720 they achieve socially desirable metrics such as combating climate change, 0:17:10.000 --> 0:17:13.600 advancing diversity and inclusion, and create a more equitable society, 0:17:14.359 --> 0:17:17.359 then how do we push back. If we can't push back, 0:17:17.520 --> 0:17:18.800 if we can't hit him where it hurts in the 0:17:18.800 --> 0:17:20.760 pocket book, what do we do well, don't worry, we're 0:17:20.760 --> 0:17:21.960 going to cover that in a minute. If you're just 0:17:21.960 --> 0:17:24.000 tuning in, you're listening to the Mark Maus Show. Of course, 0:17:24.400 --> 0:17:27.080 always talking about the decentralized revolution, how the world is 0:17:27.119 --> 0:17:28.879 breaking apart, and this is a big piece of it, 0:17:29.040 --> 0:17:33.040 these giant corporations and how they're losing their power, and 0:17:33.080 --> 0:17:35.320 how that's our opportunity. We'll talk about the opportunity, how 0:17:35.359 --> 0:17:37.119 we can change the world and so much more in 0:17:37.119 --> 0:17:38.960 a minute. I'm going to take a quick break and 0:17:38.960 --> 0:17:41.359 I'll be right back talking about, like I said, the 0:17:41.400 --> 0:17:44.600 opportunity that we have, how this really works, how we 0:17:44.640 --> 0:17:46.880 can profit from this and change the world. So I'll 0:17:46.880 --> 0:17:48.160 be back with that in a minute. Don't go away, 0:17:48.359 --> 0:17:50.520 I'll be back, all right, Welcome back. If you're just 0:17:50.560 --> 0:17:52.480 tune in, you're listening to the Mark Maas Show. We're 0:17:52.520 --> 0:17:58.080 talking about the decentralized revolution today. Specifically, we're talking about how, yes, 0:17:58.320 --> 0:18:02.320 the centralization of the in the markets, in the stock 0:18:02.400 --> 0:18:05.639 markets have taken over businesses and are now running these 0:18:05.680 --> 0:18:10.199 businesses on ideology instead of profits. And the decentralized revolution 0:18:10.280 --> 0:18:12.600 will fix that, and that's what our big opportunity is. 0:18:12.640 --> 0:18:14.560 So we're talking about, you know, these corporations that have 0:18:14.640 --> 0:18:17.560 gone woke and now they're going broke. You know, we're 0:18:17.560 --> 0:18:20.280 talking about Disney, We're talking about Levi's, We're talking about 0:18:20.320 --> 0:18:22.639 of course, bud Light, Target, the big ones that are 0:18:22.640 --> 0:18:25.760 in the news, et cetera. And you know, they went 0:18:25.840 --> 0:18:28.760 woke and they broke. Billions and billions and billions of 0:18:28.760 --> 0:18:30.919 dollars have been wiped off their market cap. And I 0:18:30.960 --> 0:18:34.679 explained how while that looks like you know, if you 0:18:34.720 --> 0:18:36.760 oppose that, if you want to vote with your money, 0:18:37.040 --> 0:18:39.639 then you look at that as winning. Haha. We taught 0:18:39.680 --> 0:18:42.520 them we knocked off billions off the market cap. But 0:18:42.560 --> 0:18:44.879 the problem is you don't understand that they don't care 0:18:45.359 --> 0:18:49.320 about that. That's the problem. You don't understand that they 0:18:49.320 --> 0:18:51.879 don't care about that because what they care about is 0:18:51.920 --> 0:18:57.400 pushing the DEI. We're getting a DI score so they 0:18:57.400 --> 0:19:01.560 don't lose access to their funding or whatever. So I've 0:19:01.560 --> 0:19:04.920 talked about how the Human Rights Campaign informed Anheiser Bush 0:19:04.960 --> 0:19:08.680 that has suspended its Corporate Equality INDEXCORE because it didn't 0:19:08.680 --> 0:19:11.800 double down and really back up and defend its a 0:19:11.840 --> 0:19:17.040 decision to go with Dylan mulvaney as the spokesperson. And 0:19:17.080 --> 0:19:19.800 now we can see that there's a battle ground being 0:19:20.000 --> 0:19:22.800 fought here. All right, So we can see there's headlines 0:19:22.800 --> 0:19:24.679 all over the place. I pulled a couple here. We 0:19:24.720 --> 0:19:29.880 saw that. I saw a headline States push back against diversity, equity, 0:19:29.960 --> 0:19:33.040 inclusion in universities. So now this is taking over universities. 0:19:33.040 --> 0:19:34.800 Now university have to do this. Now. The one thing 0:19:34.840 --> 0:19:40.200 I think about is they think about diversity and inclusion. 0:19:41.320 --> 0:19:45.359 If you think about that, diversity, so diversity means a 0:19:45.400 --> 0:19:50.840 bunch of different people, but inclusion means everybody's accepted. But 0:19:51.000 --> 0:19:54.840 by pushing these types of ideologies where everybody's accepted, you're 0:19:55.080 --> 0:20:00.040 actually excluding certain people, which is kind of weird. We 0:20:00.119 --> 0:20:03.879 have to start individually set, you know, zoning in on 0:20:03.960 --> 0:20:08.160 a certain type of person. That is the opposite of inclusion. 0:20:09.280 --> 0:20:11.240 And if we want to have diversity, so we want 0:20:11.280 --> 0:20:13.720 to load the board. And now we see jo job 0:20:13.760 --> 0:20:15.680 offers all the time that you know it's only open 0:20:15.760 --> 0:20:19.320 to women and minorities. Well that's not diversity. So by 0:20:19.359 --> 0:20:24.639 trying to become more diversive and equal, they're actually becoming 0:20:24.880 --> 0:20:29.600 less diversive and equal. We saw another headline, Texas to 0:20:29.680 --> 0:20:33.760 join Florida and banning DEI in higher education. So there 0:20:33.760 --> 0:20:36.480 we go. Texas and Florida both banning that in higher education. 0:20:36.600 --> 0:20:38.639 States are pushing back on it being in the universities. 0:20:38.840 --> 0:20:42.880 Another headline, Conservative outraged after Chick fil A hires a diversity, 0:20:42.920 --> 0:20:46.200 equity and inclusion executive. So Chick fil A literally hired 0:20:46.240 --> 0:20:51.160 somebody just to promote this inside their business. DeSantis back 0:20:51.200 --> 0:20:54.119 to Florida. DeSantis blast the military for going woke and 0:20:54.160 --> 0:21:00.840 embracing DEI and political ideologies. Uber's dech is on leave 0:21:00.920 --> 0:21:06.440 after employees lectured on struggles of white women. So all 0:21:06.480 --> 0:21:09.080 over the place, you can see this in the military, DEI, 0:21:09.119 --> 0:21:14.000 in universities, DEI, even Uber DEI target DEI. Again, it's 0:21:14.040 --> 0:21:17.240 not about making money. What they should be lecturing their 0:21:17.280 --> 0:21:22.440 employees on is how to treat our customers better, how 0:21:22.480 --> 0:21:24.520 to find out what the customer really wants, how to 0:21:24.640 --> 0:21:27.359 serve the market better, how to produce better products at 0:21:27.400 --> 0:21:31.000 better prices, have become more efficient, all those things. But no, no, no, no, 0:21:31.040 --> 0:21:33.520 that's not the target of what they're doing. But here's 0:21:33.560 --> 0:21:37.520 where they have this wrong. All right, So klau Schwab 0:21:37.520 --> 0:21:39.560 and the World Economic Forum, are you know, sitting at 0:21:39.600 --> 0:21:42.040 the top of this pile really directing this. Klaud Schwab 0:21:42.119 --> 0:21:46.560 is pushing something he calls a global public private partnership. 0:21:46.600 --> 0:21:50.720 Public private. We take the public, the governments, and the private, 0:21:50.800 --> 0:21:54.320 the businesses, and we merge them together. Now, that used 0:21:54.359 --> 0:21:57.040 to be called fascism, and that was supposed to be 0:21:57.080 --> 0:22:01.320 a bad thing. You know, when Italy's Musulin was a fascist, 0:22:01.520 --> 0:22:04.000 that was a bad thing. They talked about Trump and 0:22:04.040 --> 0:22:06.160 said he was a fascist, which I don't know where 0:22:06.200 --> 0:22:08.840 they got that from, but that was a derogatory term. 0:22:08.840 --> 0:22:11.680 Fascism was a bad thing. That's the definition of fascism 0:22:11.680 --> 0:22:13.879 when you take the government and the corporations and you 0:22:13.920 --> 0:22:16.800 put them together. But if you rebrand it and you 0:22:16.880 --> 0:22:19.439 call it a public private partnership, then it's so much better. 0:22:19.720 --> 0:22:21.800 So it turns out it wasn't the idea of fashions 0:22:21.880 --> 0:22:23.240 that was bad. It was just the word, I guess, 0:22:23.280 --> 0:22:25.399 because if we just rebrand it, now it's good. And 0:22:25.440 --> 0:22:27.880