1 00:00:00,080 --> 00:00:02,920 Speaker 1: Hello, and welcome to another episode of The Mark Mass Show, 2 00:00:02,920 --> 00:00:06,400 Speaker 1: where we talk about the decentralized revolution each end every week, 3 00:00:06,440 --> 00:00:09,080 Speaker 1: of course, talking about the way the world is changing. 4 00:00:09,320 --> 00:00:11,280 Speaker 1: Of course it is all right before our very eyes. 5 00:00:11,600 --> 00:00:13,480 Speaker 1: As I like to say, the world we're going into 6 00:00:13,560 --> 00:00:15,800 Speaker 1: is not the world that we're leaving behind. And so 7 00:00:16,079 --> 00:00:17,400 Speaker 1: we talk about that and we look at it through 8 00:00:17,400 --> 00:00:21,040 Speaker 1: the lens of politics, finance, and technology, so we can 9 00:00:21,400 --> 00:00:23,960 Speaker 1: bring things into context of what is going on in 10 00:00:24,040 --> 00:00:26,960 Speaker 1: the world today. When you look at things things in 11 00:00:27,000 --> 00:00:29,960 Speaker 1: a complex system, if you look at just one piece, 12 00:00:30,280 --> 00:00:33,680 Speaker 1: you don't really understand the full context of what's going on. 13 00:00:33,760 --> 00:00:36,279 Speaker 1: So we look at it through that lens, and of 14 00:00:36,280 --> 00:00:39,160 Speaker 1: course we bring to you some I try to bring 15 00:00:39,159 --> 00:00:41,000 Speaker 1: to you some new ways to look at things. And 16 00:00:41,040 --> 00:00:43,159 Speaker 1: so that's what we're going to discuss this hour. We 17 00:00:43,240 --> 00:00:45,600 Speaker 1: have a lot to go on. We're going to talk 18 00:00:45,640 --> 00:00:49,760 Speaker 1: about what in the world is going on with all 19 00:00:49,840 --> 00:00:53,760 Speaker 1: of these companies going woke, some of them going broke, 20 00:00:54,040 --> 00:00:55,720 Speaker 1: and how to fix this. We're going to talk about 21 00:00:56,160 --> 00:00:58,800 Speaker 1: why more and more companies are doing this. We're going 22 00:00:58,840 --> 00:01:01,800 Speaker 1: to talk about the the push back that's happening, the 23 00:01:01,800 --> 00:01:04,319 Speaker 1: fight against it, why companies are doing this, and hint, 24 00:01:04,440 --> 00:01:08,039 Speaker 1: it's not about the money. They're not trying to make 25 00:01:08,080 --> 00:01:09,840 Speaker 1: more money doing this. We're gonna talk about where this 26 00:01:10,400 --> 00:01:14,120 Speaker 1: is really coming from, this real push, why they're doing this. 27 00:01:14,360 --> 00:01:17,720 Speaker 1: We're gonna talk about why this idea ultimately fails, how 28 00:01:17,760 --> 00:01:20,640 Speaker 1: they've completely got it wrong. We're going to talk about 29 00:01:20,640 --> 00:01:25,080 Speaker 1: the massive opportunity that's being created because of this right now, 30 00:01:25,120 --> 00:01:27,880 Speaker 1: and then we're gonna talk about how you can capitalize 31 00:01:28,360 --> 00:01:30,520 Speaker 1: on this and change the world at the same time. 32 00:01:30,720 --> 00:01:35,160 Speaker 1: All right, So lots of cover, So strap in, get ready, 33 00:01:35,720 --> 00:01:37,960 Speaker 1: don't miss what we're talking about. Now. If you do 34 00:01:38,000 --> 00:01:39,600 Speaker 1: miss any of this, don't worry. I got your back. 35 00:01:39,760 --> 00:01:42,960 Speaker 1: You can catch me on the podcast or on my 36 00:01:42,959 --> 00:01:44,880 Speaker 1: YouTube channel. Just search the Mark Mash Show on your 37 00:01:44,880 --> 00:01:47,520 Speaker 1: favorite podcast player or on YouTube go to the Market 38 00:01:47,520 --> 00:01:50,200 Speaker 1: Disruptors YouTube channel. You can watch me and listen to 39 00:01:50,280 --> 00:01:52,120 Speaker 1: me at the same time. But I want to say, 40 00:01:52,200 --> 00:01:54,240 Speaker 1: just right off the bat, you know, framing this thing up, 41 00:01:54,280 --> 00:01:57,920 Speaker 1: starting it off, is that I like to consider myself 42 00:01:58,000 --> 00:02:02,240 Speaker 1: a freedom maximalist, and that means that ultimately I am 43 00:02:02,720 --> 00:02:05,440 Speaker 1: opting for freedom. That's what I'm trying to optimize for. 44 00:02:05,600 --> 00:02:09,920 Speaker 1: And because of that I want to recognize everybody's freedom 45 00:02:10,280 --> 00:02:14,960 Speaker 1: and everybody's choice and right to choose freedom. And so 46 00:02:15,360 --> 00:02:18,760 Speaker 1: this isn't about if you loke, if you love, if 47 00:02:18,840 --> 00:02:22,560 Speaker 1: you like these woke ideologies, that's great, good for you. 48 00:02:22,600 --> 00:02:26,400 Speaker 1: Do it. You do you, and I want to do me. 49 00:02:27,240 --> 00:02:29,840 Speaker 1: And I don't want to force you or anybody else 50 00:02:29,880 --> 00:02:33,360 Speaker 1: to adopt what I like, and neither do I want 51 00:02:33,400 --> 00:02:35,960 Speaker 1: to be forced to choose and adopt what you like. 52 00:02:36,120 --> 00:02:39,359 Speaker 1: It's not about that. This is about each of us 53 00:02:39,919 --> 00:02:43,640 Speaker 1: working to build the world that we want. So if 54 00:02:43,720 --> 00:02:45,320 Speaker 1: you are like Mark, I'm gonna I'm gonna turn you 55 00:02:45,360 --> 00:02:48,480 Speaker 1: off right now because you're pushing back on woke idealogy. No, 56 00:02:48,560 --> 00:02:52,160 Speaker 1: that's fine, you choose. You just know that all actions 57 00:02:52,160 --> 00:02:55,160 Speaker 1: have consequences, and I also want to just let you 58 00:02:55,200 --> 00:02:57,520 Speaker 1: know that. So right off the bat, I recognize everybody's 59 00:02:57,560 --> 00:03:00,519 Speaker 1: freedom to choose, and this is the way the world 60 00:03:00,600 --> 00:03:04,720 Speaker 1: is being shaped up. However, we are not victims. We 61 00:03:04,760 --> 00:03:06,560 Speaker 1: can actively build the world we want, and I believe 62 00:03:06,560 --> 00:03:09,000 Speaker 1: there's creates massive opportunity in doing so, so's I just 63 00:03:09,040 --> 00:03:10,280 Speaker 1: want to kind of frame that up before we go 64 00:03:10,280 --> 00:03:13,960 Speaker 1: into this. But of course, I'm sure if you're listening 65 00:03:14,000 --> 00:03:16,799 Speaker 1: to this channel, most of you already understand how all 66 00:03:16,840 --> 00:03:19,880 Speaker 1: of these corporations seem to be going woke left and 67 00:03:19,960 --> 00:03:23,079 Speaker 1: right right in front of us. Of course, some of them, 68 00:03:23,160 --> 00:03:26,760 Speaker 1: you know, have been going woke and going broke. You know, 69 00:03:26,800 --> 00:03:28,960 Speaker 1: I don't know where that kind of that term first 70 00:03:28,960 --> 00:03:31,440 Speaker 1: came out. Maybe it was maybe the first time I 71 00:03:31,480 --> 00:03:34,400 Speaker 1: kind of remember that was like with Disney potentially, you know, 72 00:03:34,440 --> 00:03:36,520 Speaker 1: after they kind of battled Rondasantis and he took away 73 00:03:36,480 --> 00:03:39,400 Speaker 1: their taxpayer status. I'm not exactly sure where that happened. 74 00:03:39,400 --> 00:03:41,760 Speaker 1: You know, the Disney stock fell to the roof, fell 75 00:03:41,800 --> 00:03:44,120 Speaker 1: through the floor. So they went woke and then they 76 00:03:44,160 --> 00:03:47,440 Speaker 1: went and broke. And what is woke? I don't even 77 00:03:47,480 --> 00:03:50,400 Speaker 1: want to define that, but you see that it's happening 78 00:03:50,680 --> 00:03:54,440 Speaker 1: now more and more and more. Probably the biggest one 79 00:03:54,480 --> 00:03:56,880 Speaker 1: that kind of hit everybody right between the eyes was 80 00:03:56,880 --> 00:03:59,760 Speaker 1: of course bud Light, and bud Light came out. Of course, 81 00:04:00,120 --> 00:04:04,560 Speaker 1: they hired a man, Dylan Mulaney I think that dresses 82 00:04:04,560 --> 00:04:08,160 Speaker 1: as a woman to be the face of transactivists or whatever, 83 00:04:08,600 --> 00:04:12,520 Speaker 1: and it made a huge uproar. Lots of people including 84 00:04:12,560 --> 00:04:16,200 Speaker 1: you know, Kid Rock and lots of other well known 85 00:04:16,200 --> 00:04:19,120 Speaker 1: you know, social media influencers, et cetera have made a 86 00:04:19,120 --> 00:04:22,360 Speaker 1: big stance of with this. Of course, I've talked about 87 00:04:22,400 --> 00:04:24,600 Speaker 1: it on my show. You've seen other you know, podcasts 88 00:04:24,600 --> 00:04:26,920 Speaker 1: and shows, you know, Glenn Back, Ben Shapiro talking about 89 00:04:26,920 --> 00:04:30,760 Speaker 1: this as well. And it turned out pretty bad for 90 00:04:30,839 --> 00:04:34,120 Speaker 1: bud Light, at least from a monetary standpoint. So their 91 00:04:34,279 --> 00:04:37,680 Speaker 1: stock took a massive hit. You know, tons and tons 92 00:04:37,680 --> 00:04:40,160 Speaker 1: of reports coming in from bud Light distributors everywhere that 93 00:04:40,160 --> 00:04:42,920 Speaker 1: they can't sell it. Bud Light's been running all kinds 94 00:04:42,960 --> 00:04:45,040 Speaker 1: of crazy promotions, like literally trying to give it away 95 00:04:45,040 --> 00:04:46,800 Speaker 1: for free. If you'll just buy some of it, they'll 96 00:04:46,839 --> 00:04:49,120 Speaker 1: give you even more for free, and they just can't 97 00:04:49,160 --> 00:04:51,640 Speaker 1: seem to sell it. The stock, you depends on what 98 00:04:51,720 --> 00:04:55,880 Speaker 1: you're looking at, is has lost billions and billions of 99 00:04:55,960 --> 00:04:59,720 Speaker 1: dollars of market cap because of this. And they were 100 00:04:59,760 --> 00:05:02,400 Speaker 1: kind of the first ones that really went hard, hard 101 00:05:02,720 --> 00:05:05,200 Speaker 1: into this and they paid the price. Now since then, 102 00:05:05,680 --> 00:05:08,640 Speaker 1: we've seen lots of other brands jumping, and so you 103 00:05:08,680 --> 00:05:11,320 Speaker 1: would think, like, well, why is this happening, Because if 104 00:05:11,360 --> 00:05:14,640 Speaker 1: bud Light got shamed, you know, by its core audience, 105 00:05:14,680 --> 00:05:17,919 Speaker 1: if they lost billions of dollars of market cap if 106 00:05:17,960 --> 00:05:20,520 Speaker 1: their stock you know, plummeted, et cetera, and they can't 107 00:05:20,520 --> 00:05:24,320 Speaker 1: even sell their product, why would other companies jump in 108 00:05:24,360 --> 00:05:28,120 Speaker 1: and do the same thing. Patagonia is running their campaigns 109 00:05:28,160 --> 00:05:31,640 Speaker 1: doing this. Target of course, I'm sure if you're listening 110 00:05:31,640 --> 00:05:33,560 Speaker 1: to this, you've probably seen what Target has been doing, 111 00:05:33,839 --> 00:05:38,479 Speaker 1: targeting the kids. Chick fil A is now coming out 112 00:05:38,680 --> 00:05:42,320 Speaker 1: really really hard on this, and even Ford is doing this, 113 00:05:42,920 --> 00:05:44,760 Speaker 1: which breaks my heart because I drive a forward raptor 114 00:05:45,400 --> 00:05:47,479 Speaker 1: and so we're seeing more and more doing this. But 115 00:05:47,560 --> 00:05:52,880 Speaker 1: why why would they do this knowing what's going on? Well, 116 00:05:53,920 --> 00:05:56,760 Speaker 1: that's maybe because you don't understand the actual game that's 117 00:05:56,800 --> 00:05:59,520 Speaker 1: being played. You're looking at this from a tactical level. 118 00:06:00,520 --> 00:06:02,880 Speaker 1: Why would bud Light do this from a tactical level 119 00:06:02,880 --> 00:06:07,000 Speaker 1: without understanding the strategic level, which is above above that. 120 00:06:07,160 --> 00:06:09,080 Speaker 1: So that's what I want to break down for you. Now, 121 00:06:09,320 --> 00:06:11,000 Speaker 1: like I said, a lot of people would understand that 122 00:06:11,120 --> 00:06:14,840 Speaker 1: bud Light probably did this all wrong. It was a 123 00:06:14,880 --> 00:06:18,520 Speaker 1: massive misstep, Like do they not know who their audience is? 124 00:06:18,560 --> 00:06:21,200 Speaker 1: Do they not know who their customers? Was it that 125 00:06:21,240 --> 00:06:23,760 Speaker 1: they hired this middle management? A lot of this goes 126 00:06:23,800 --> 00:06:25,800 Speaker 1: down to that they hired this middle management to let 127 00:06:25,920 --> 00:06:28,960 Speaker 1: them make this decision and they just didn't read there, 128 00:06:29,760 --> 00:06:33,400 Speaker 1: didn't read it right. I mean the people that drink Budweiser. 129 00:06:33,400 --> 00:06:36,560 Speaker 1: Budweiser has built I mean my whole life watching Budweiser. 130 00:06:36,680 --> 00:06:39,920 Speaker 1: You know, they used to run like super Bowl ads 131 00:06:39,920 --> 00:06:43,800 Speaker 1: and it was like their Clydesdale, like the biggest, strongest horses, 132 00:06:44,120 --> 00:06:48,360 Speaker 1: pulling like you know, firemen, like like like red blooded 133 00:06:48,440 --> 00:06:53,920 Speaker 1: American advertising. And that's their core audience, the beer drinkers. Now, 134 00:06:54,040 --> 00:06:58,120 Speaker 1: if you're you know, an ipa craft brewed drinker, maybe 135 00:06:58,160 --> 00:07:00,160 Speaker 1: that might appeal more to you, but you wouldn't think 136 00:07:00,200 --> 00:07:03,160 Speaker 1: it would appeal to this you know, red blooded American 137 00:07:03,880 --> 00:07:06,919 Speaker 1: drinker that they've been cultivating for decades in their brand. 138 00:07:07,640 --> 00:07:10,120 Speaker 1: So did they just read it wrong? Why would they 139 00:07:10,160 --> 00:07:14,240 Speaker 1: do that? Well, that's a good question, That's what I 140 00:07:14,240 --> 00:07:16,680 Speaker 1: would dig into. We know poll after pull after poll 141 00:07:16,720 --> 00:07:20,480 Speaker 1: shows that practically the only people in support of this 142 00:07:20,760 --> 00:07:25,720 Speaker 1: gender ideology are the richest, most educated, and most powerful elites. 143 00:07:26,000 --> 00:07:28,000 Speaker 1: So if you have an NBA from Harvard or published 144 00:07:28,000 --> 00:07:31,200 Speaker 1: think pieces for a living, then maybe it kind of 145 00:07:31,200 --> 00:07:34,240 Speaker 1: seems normal. But if you're a suburban mom, if you're 146 00:07:34,280 --> 00:07:37,960 Speaker 1: a domestic light beer drinker, then it probably doesn't appeal 147 00:07:37,960 --> 00:07:40,640 Speaker 1: to you too much. So they just they just misread it, right, 148 00:07:40,840 --> 00:07:46,040 Speaker 1: They didn't understand it doesn't appear to be the case because, 149 00:07:46,080 --> 00:07:48,000 Speaker 1: like I said, now these other brands are coming in, 150 00:07:48,040 --> 00:07:49,680 Speaker 1: and so I'm here to tell you that this is 151 00:07:49,720 --> 00:07:52,120 Speaker 1: a lot more than about the money. And I think 152 00:07:52,200 --> 00:07:54,400 Speaker 1: where it really turned on is, like I said, I'm 153 00:07:54,440 --> 00:07:57,360 Speaker 1: afraid to advocate you do you I do mean. The 154 00:07:57,440 --> 00:07:59,160 Speaker 1: problem I think is that a lot of these people 155 00:07:59,200 --> 00:08:01,840 Speaker 1: have gone way too far. And where they really went 156 00:08:01,880 --> 00:08:03,920 Speaker 1: too far, I think where it really crossed the line 157 00:08:03,960 --> 00:08:08,160 Speaker 1: now is where Target jumped in and Target Target started 158 00:08:08,200 --> 00:08:12,880 Speaker 1: pushing this tucking swimsuit. I didn't even know what that was. 159 00:08:13,200 --> 00:08:16,680 Speaker 1: And I'm afraid to even say that if you know, 160 00:08:16,760 --> 00:08:19,360 Speaker 1: you know, if you don't know, uh, don't bother trying 161 00:08:19,360 --> 00:08:21,320 Speaker 1: to figure out what that is. It's not good. But 162 00:08:21,360 --> 00:08:25,560 Speaker 1: then they went and took this queer branded products, Satan Curious, 163 00:08:25,960 --> 00:08:29,880 Speaker 1: putting Satan on the cover, and they're giving it to kids, 164 00:08:30,800 --> 00:08:34,760 Speaker 1: taking this you know, gender bending stripteas to children. And 165 00:08:34,800 --> 00:08:36,840 Speaker 1: once you go after the kids, you've gone too far. 166 00:08:37,520 --> 00:08:40,880 Speaker 1: And now I think there's really a big pushback and 167 00:08:40,960 --> 00:08:43,720 Speaker 1: the going woke is going broke and that's coming to 168 00:08:43,840 --> 00:08:45,719 Speaker 1: a head right now. Now. Like I said, if that's 169 00:08:45,720 --> 00:08:47,160 Speaker 1: what you want, that's what you want. But I want 170 00:08:47,160 --> 00:08:50,280 Speaker 1: to show you how we can build the world that 171 00:08:50,320 --> 00:08:52,160 Speaker 1: we want and what we can do about it. If 172 00:08:52,160 --> 00:08:54,240 Speaker 1: you're just tune in, you're listening to the Mark Mass Show, 173 00:08:54,520 --> 00:08:57,560 Speaker 1: we're breaking down why companies are going woke and going broke, 174 00:08:57,559 --> 00:08:59,960 Speaker 1: and I'm telling you it's not about the profits were 175 00:09:00,160 --> 00:09:02,160 Speaker 1: to come back. I'm gonna explain why they're doing this 176 00:09:02,200 --> 00:09:04,679 Speaker 1: and why it's not about the money. What's the opportunity 177 00:09:04,679 --> 00:09:07,080 Speaker 1: that creates for us and how we can capitalize on this. 178 00:09:07,280 --> 00:09:09,000 Speaker 1: I'll be back with all that more in a minute. 179 00:09:09,160 --> 00:09:11,640 Speaker 1: Don't go away, I'll be back, all right, Welcome back. 180 00:09:11,679 --> 00:09:13,280 Speaker 1: If you're just tune in, you're listening to the Mark 181 00:09:13,320 --> 00:09:15,280 Speaker 1: Mass Show. Of course, we're talking about each and every 182 00:09:15,280 --> 00:09:18,880 Speaker 1: week the decentralized revolution. Today we're talking about why these 183 00:09:18,920 --> 00:09:22,960 Speaker 1: corporations are going woke and going broke, what this means, 184 00:09:23,000 --> 00:09:26,360 Speaker 1: what the opportunity is, and how we can capitalize on 185 00:09:26,440 --> 00:09:28,440 Speaker 1: all this to build the world that we want. Now, 186 00:09:28,720 --> 00:09:31,600 Speaker 1: you know we talked about this these companies, you know, 187 00:09:31,679 --> 00:09:36,160 Speaker 1: bud Light Target Target, you know, introduce these tuck friendly swimsuits. 188 00:09:36,160 --> 00:09:39,480 Speaker 1: They've lost billions and dollars of market cap because of that. 189 00:09:39,640 --> 00:09:42,760 Speaker 1: Of course, bud Light chose to go with a biological 190 00:09:42,840 --> 00:09:45,920 Speaker 1: male who pretends to be a woman, thinks he's a woman, 191 00:09:46,040 --> 00:09:49,800 Speaker 1: and has lost billions of dollars of market cap. Levi's 192 00:09:49,880 --> 00:09:52,560 Speaker 1: the American genes, the toughest genes from the you know, 193 00:09:52,640 --> 00:09:56,640 Speaker 1: the rugged, wild wild West, the gold miners. Levi's has 194 00:09:56,720 --> 00:10:00,000 Speaker 1: done that as well. And so what are people soup 195 00:10:00,000 --> 00:10:04,280 Speaker 1: supposed to do that? Don't like that? Just start boycotting it? 196 00:10:05,040 --> 00:10:12,000 Speaker 1: Do we just boycott everything? Is that? Is that the plan? Well, yes, 197 00:10:12,520 --> 00:10:16,319 Speaker 1: yes and no. But why would companies be doing this 198 00:10:16,520 --> 00:10:20,960 Speaker 1: if they know that they're going broke? Well, it's because 199 00:10:20,960 --> 00:10:24,400 Speaker 1: they're not doing for the profits you think. The problem 200 00:10:24,400 --> 00:10:28,600 Speaker 1: that you think is that you're thinking tactically and not strategically. 201 00:10:29,360 --> 00:10:33,480 Speaker 1: So tactically is like, oh, the purpose of a company 202 00:10:33,559 --> 00:10:36,640 Speaker 1: is to make money, and so all the marketing that 203 00:10:36,679 --> 00:10:40,920 Speaker 1: they're doing should be to bring them more customers, to 204 00:10:40,960 --> 00:10:43,040 Speaker 1: bring them more money. I mean, that's the purpose of 205 00:10:43,040 --> 00:10:46,960 Speaker 1: a business, isn't it. Well, it is that is the 206 00:10:46,960 --> 00:10:49,720 Speaker 1: purpose of the business, but they seem to have forgotten that. 207 00:10:50,000 --> 00:10:53,640 Speaker 1: You see, companies are supposed to be in business that yes, 208 00:10:53,720 --> 00:10:57,719 Speaker 1: to make money to increase shareholder value, But what if 209 00:10:57,760 --> 00:11:02,680 Speaker 1: the shareholders don't care about value? What if the shareholders 210 00:11:02,920 --> 00:11:07,480 Speaker 1: would rather would be okay losing money in order to 211 00:11:07,640 --> 00:11:11,800 Speaker 1: push an ideology. And that's exactly what we're seeing happen. 212 00:11:12,920 --> 00:11:16,080 Speaker 1: So we've talked extensively. If you tune into the show regularly, 213 00:11:16,320 --> 00:11:20,000 Speaker 1: you know you've heard me talking about ESG Environmental, Social, 214 00:11:20,040 --> 00:11:25,320 Speaker 1: and Governance scores and it's a new ideology EESG that 215 00:11:25,360 --> 00:11:30,520 Speaker 1: are pushing these onto businesses and making them qualify under 216 00:11:30,640 --> 00:11:34,480 Speaker 1: these three categories and giving them a qualitative store quantitative score. 217 00:11:34,720 --> 00:11:37,080 Speaker 1: How many boxes do they check on the environmental, on 218 00:11:37,120 --> 00:11:40,160 Speaker 1: the social, on the governance side. And so they're doing that, 219 00:11:40,520 --> 00:11:43,440 Speaker 1: but there's another one that's being pushed as well, and 220 00:11:43,480 --> 00:11:47,960 Speaker 1: that is now called DI and DEI is basically the 221 00:11:48,000 --> 00:11:53,800 Speaker 1: same thing, which gives them again a qualitative score on 222 00:11:54,000 --> 00:11:58,000 Speaker 1: exactly how they're checking the box in these categories. Now 223 00:11:59,200 --> 00:12:05,880 Speaker 1: DEI stand for diversity, equality and inclusion, and so they 224 00:12:05,880 --> 00:12:09,439 Speaker 1: have to have these ideologies in so instead of optimizing 225 00:12:09,480 --> 00:12:15,200 Speaker 1: for efficiency, rather than optimizing for technological progress, rather than 226 00:12:15,360 --> 00:12:20,439 Speaker 1: optimizing for customer satisfaction. No, no, no, they throw all 227 00:12:20,480 --> 00:12:22,640 Speaker 1: that away, all the things that would make a company 228 00:12:22,920 --> 00:12:25,920 Speaker 1: great Again, the purpose of a business is to make money, 229 00:12:26,000 --> 00:12:27,920 Speaker 1: so they throw all that away and instead grade them 230 00:12:27,960 --> 00:12:33,560 Speaker 1: on these three core issues DSi. Now, the reason why 231 00:12:33,600 --> 00:12:37,280 Speaker 1: this matters is if the company isn't in business to 232 00:12:37,440 --> 00:12:42,600 Speaker 1: make money, but then rather push ideology, then you understand 233 00:12:42,679 --> 00:12:46,199 Speaker 1: where this is coming from. The problem is, why would 234 00:12:46,200 --> 00:12:49,760 Speaker 1: a business, Why would anybody invest in a business, or 235 00:12:49,800 --> 00:12:52,240 Speaker 1: why would anybody buy or start a business or invest 236 00:12:52,240 --> 00:12:56,319 Speaker 1: in a business whose purpose wasn't to make money? Why 237 00:12:56,360 --> 00:12:58,960 Speaker 1: would they do that? Well, it's because the people that 238 00:12:59,080 --> 00:13:01,960 Speaker 1: own these business is the black Rocks of the world. 239 00:13:02,000 --> 00:13:06,560 Speaker 1: State Street, Vanguard own them with your money. So it's 240 00:13:06,600 --> 00:13:09,199 Speaker 1: your money that goes into your pension or your four 241 00:13:09,200 --> 00:13:11,959 Speaker 1: O one K or your IRA or mutual funds that 242 00:13:12,080 --> 00:13:16,360 Speaker 1: black Rock and those guys manage, and they don't care 243 00:13:16,480 --> 00:13:20,079 Speaker 1: what happens. So they'll put it into these corporations, they'll 244 00:13:20,120 --> 00:13:22,959 Speaker 1: take over the majority of board seats, and then they'll 245 00:13:23,040 --> 00:13:27,120 Speaker 1: push this ideology on them whether they like it or not. 246 00:13:28,720 --> 00:13:32,640 Speaker 1: Now we can see that the Empire is technically striking 247 00:13:32,760 --> 00:13:35,880 Speaker 1: back following all of this, this bud Light embarrassment, so 248 00:13:36,080 --> 00:13:38,600 Speaker 1: we can see exactly what happens. Right. So bud Light 249 00:13:39,240 --> 00:13:41,480 Speaker 1: was kind of the first one to really go hard 250 00:13:41,520 --> 00:13:47,480 Speaker 1: into this, and they had massive backlash. You've seen the 251 00:13:47,520 --> 00:13:49,079 Speaker 1: protests all over and we kind of talked about in 252 00:13:49,080 --> 00:13:50,720 Speaker 1: the first segment. I don't want to go back into that, 253 00:13:50,960 --> 00:13:54,840 Speaker 1: but basically they got hammered, their stock got hammered. They've 254 00:13:54,840 --> 00:13:58,280 Speaker 1: lost massive billions and billions of dollars off of that. 255 00:14:00,040 --> 00:14:03,199 Speaker 1: And then they kind of waffled, right The head of 256 00:14:03,240 --> 00:14:05,640 Speaker 1: the marketing kind of came out and said, oh, you know, 257 00:14:05,679 --> 00:14:08,200 Speaker 1: we didn't mean to do that. You know, we thought 258 00:14:08,240 --> 00:14:09,920 Speaker 1: we were just trying to be more inclusive. And then 259 00:14:10,240 --> 00:14:12,400 Speaker 1: higher ups that Budweiser kind of started trying to walk 260 00:14:12,400 --> 00:14:15,560 Speaker 1: it back and said, hey, like we really support American values, 261 00:14:15,640 --> 00:14:17,640 Speaker 1: Like we didn't really mean to do that, and oh, 262 00:14:18,000 --> 00:14:19,840 Speaker 1: maybe throw them under the bus. Maybe it was just 263 00:14:20,080 --> 00:14:22,720 Speaker 1: them down below doing that. And they kind of tried 264 00:14:22,760 --> 00:14:28,440 Speaker 1: to start walking back without actually denying it, but they 265 00:14:28,640 --> 00:14:32,680 Speaker 1: tried to kind of tamper it down. Well, that wasn't good. 266 00:14:33,120 --> 00:14:36,200 Speaker 1: The USA Today published a leaked letter showing the Human 267 00:14:36,280 --> 00:14:40,760 Speaker 1: Rights Campaign had informed Anheuser Busch quote that it had 268 00:14:40,840 --> 00:14:48,480 Speaker 1: suspended its Corporate Equality Index score. So these businesses are 269 00:14:48,520 --> 00:14:52,000 Speaker 1: now having a scorecard and they have a corporate Equality 270 00:14:52,560 --> 00:14:56,720 Speaker 1: Index score. And because according to the Human Rights Campaign, 271 00:14:56,840 --> 00:15:01,200 Speaker 1: because Anheuser Busch didn't double down on that, because they 272 00:15:01,320 --> 00:15:03,880 Speaker 1: kind of waffled and just kind of like they did 273 00:15:03,920 --> 00:15:06,840 Speaker 1: the work. I mean, they sabotaged, they torpedoed their entire business, 274 00:15:06,960 --> 00:15:11,480 Speaker 1: They wiped billions of dollars off of their investors you 275 00:15:11,520 --> 00:15:16,520 Speaker 1: know stock portfolio, but they didn't continue to double down 276 00:15:16,560 --> 00:15:20,560 Speaker 1: on it. And because of that, because they waffled. Now, 277 00:15:20,560 --> 00:15:25,200 Speaker 1: the Human Rights Campaign terrorist organization informed Anheuser bush that 278 00:15:25,240 --> 00:15:28,960 Speaker 1: it suspended its Corporated Quality Index score. And the brand 279 00:15:29,040 --> 00:15:31,600 Speaker 1: basically got caught in the middle of a larger war. 280 00:15:31,720 --> 00:15:34,080 Speaker 1: Remember it's not a tactical or it's a strategic war. 281 00:15:34,200 --> 00:15:35,840 Speaker 1: Got caught in the middle of this large war that's 282 00:15:35,840 --> 00:15:41,520 Speaker 1: being fought by global anti capitalists and the real bosses 283 00:15:41,560 --> 00:15:47,040 Speaker 1: of capitalism. So the global anti capitalists that are taking 284 00:15:47,080 --> 00:15:51,000 Speaker 1: control of its companies and the real bosses of capitalism. 285 00:15:51,040 --> 00:15:53,680 Speaker 1: Now who are the real bosses of capitalism? That's you 286 00:15:53,760 --> 00:15:59,520 Speaker 1: and I were the consumers. You see, the anti the 287 00:15:59,560 --> 00:16:03,080 Speaker 1: global anti capitalists that have taken control of the businesses 288 00:16:03,200 --> 00:16:06,120 Speaker 1: think they control the businesses, but they are not the 289 00:16:06,160 --> 00:16:08,720 Speaker 1: bosses of the business. If you own a small business, 290 00:16:08,760 --> 00:16:13,680 Speaker 1: you know this. The owner, the boss of a business 291 00:16:13,920 --> 00:16:19,720 Speaker 1: is the consumer. Now, publicly traded companies should be allowed 292 00:16:19,720 --> 00:16:23,160 Speaker 1: to should be allowed to go back to serving again 293 00:16:23,240 --> 00:16:28,680 Speaker 1: the real bosses who are again the consumers. But because 294 00:16:28,920 --> 00:16:32,120 Speaker 1: these people, these global anti capitalists that have taken control 295 00:16:32,160 --> 00:16:35,400 Speaker 1: of these publicly traded companies with your money, don't care 296 00:16:35,400 --> 00:16:38,560 Speaker 1: about the profits. They don't really care what the real 297 00:16:38,600 --> 00:16:44,920 Speaker 1: bosses have to say. It's kind of kind of messed up, 298 00:16:44,960 --> 00:16:49,560 Speaker 1: isn't it So? If these if these human rights campaign 299 00:16:49,600 --> 00:16:53,520 Speaker 1: type companies have the ability to downgrade companies who fail 300 00:16:53,560 --> 00:16:56,280 Speaker 1: to dance to their tune in the right way and 301 00:16:57,320 --> 00:17:03,520 Speaker 1: don't care about providing care about returning shareholder equity. If 302 00:17:03,520 --> 00:17:05,680 Speaker 1: all they're going to do is grade companies on how 303 00:17:05,720 --> 00:17:09,720 Speaker 1: they achieve socially desirable metrics such as combating climate change, 304 00:17:10,000 --> 00:17:13,600 Speaker 1: advancing diversity and inclusion, and create a more equitable society, 305 00:17:14,359 --> 00:17:17,359 Speaker 1: then how do we push back. If we can't push back, 306 00:17:17,520 --> 00:17:18,800 Speaker 1: if we can't hit him where it hurts in the 307 00:17:18,800 --> 00:17:20,760 Speaker 1: pocket book, what do we do well, don't worry, we're 308 00:17:20,760 --> 00:17:21,960 Speaker 1: going to cover that in a minute. If you're just 309 00:17:21,960 --> 00:17:24,000 Speaker 1: tuning in, you're listening to the Mark Maus Show. Of course, 310 00:17:24,400 --> 00:17:27,080 Speaker 1: always talking about the decentralized revolution, how the world is 311 00:17:27,119 --> 00:17:28,879 Speaker 1: breaking apart, and this is a big piece of it, 312 00:17:29,040 --> 00:17:33,040 Speaker 1: these giant corporations and how they're losing their power, and 313 00:17:33,080 --> 00:17:35,320 Speaker 1: how that's our opportunity. We'll talk about the opportunity, how 314 00:17:35,359 --> 00:17:37,119 Speaker 1: we can change the world and so much more in 315 00:17:37,119 --> 00:17:38,960 Speaker 1: a minute. I'm going to take a quick break and 316 00:17:38,960 --> 00:17:41,359 Speaker 1: I'll be right back talking about, like I said, the 317 00:17:41,400 --> 00:17:44,600 Speaker 1: opportunity that we have, how this really works, how we 318 00:17:44,640 --> 00:17:46,880 Speaker 1: can profit from this and change the world. So I'll 319 00:17:46,880 --> 00:17:48,160 Speaker 1: be back with that in a minute. Don't go away, 320 00:17:48,359 --> 00:17:50,520 Speaker 1: I'll be back, all right, Welcome back. If you're just 321 00:17:50,560 --> 00:17:52,480 Speaker 1: tune in, you're listening to the Mark Maas Show. We're 322 00:17:52,520 --> 00:17:58,080 Speaker 1: talking about the decentralized revolution today. Specifically, we're talking about how, yes, 323 00:17:58,320 --> 00:18:02,320 Speaker 1: the centralization of the in the markets, in the stock 324 00:18:02,400 --> 00:18:05,639 Speaker 1: markets have taken over businesses and are now running these 325 00:18:05,680 --> 00:18:10,199 Speaker 1: businesses on ideology instead of profits. And the decentralized revolution 326 00:18:10,280 --> 00:18:12,600 Speaker 1: will fix that, and that's what our big opportunity is. 327 00:18:12,640 --> 00:18:14,560 Speaker 1: So we're talking about, you know, these corporations that have 328 00:18:14,640 --> 00:18:17,560 Speaker 1: gone woke and now they're going broke. You know, we're 329 00:18:17,560 --> 00:18:20,280 Speaker 1: talking about Disney, We're talking about Levi's, We're talking about 330 00:18:20,320 --> 00:18:22,639 Speaker 1: of course, bud Light, Target, the big ones that are 331 00:18:22,640 --> 00:18:25,760 Speaker 1: in the news, et cetera. And you know, they went 332 00:18:25,840 --> 00:18:28,760 Speaker 1: woke and they broke. Billions and billions and billions of 333 00:18:28,760 --> 00:18:30,919 Speaker 1: dollars have been wiped off their market cap. And I 334 00:18:30,960 --> 00:18:34,679 Speaker 1: explained how while that looks like you know, if you 335 00:18:34,720 --> 00:18:36,760 Speaker 1: oppose that, if you want to vote with your money, 336 00:18:37,040 --> 00:18:39,639 Speaker 1: then you look at that as winning. Haha. We taught 337 00:18:39,680 --> 00:18:42,520 Speaker 1: them we knocked off billions off the market cap. But 338 00:18:42,560 --> 00:18:44,879 Speaker 1: the problem is you don't understand that they don't care 339 00:18:45,359 --> 00:18:49,320 Speaker 1: about that. That's the problem. You don't understand that they 340 00:18:49,320 --> 00:18:51,879 Speaker 1: don't care about that because what they care about is 341 00:18:51,920 --> 00:18:57,400 Speaker 1: pushing the DEI. We're getting a DI score so they 342 00:18:57,400 --> 00:19:01,560 Speaker 1: don't lose access to their funding or whatever. So I've 343 00:19:01,560 --> 00:19:04,920 Speaker 1: talked about how the Human Rights Campaign informed Anheiser Bush 344 00:19:04,960 --> 00:19:08,680 Speaker 1: that has suspended its Corporate Equality INDEXCORE because it didn't 345 00:19:08,680 --> 00:19:11,800 Speaker 1: double down and really back up and defend its a 346 00:19:11,840 --> 00:19:17,040 Speaker 1: decision to go with Dylan mulvaney as the spokesperson. And 347 00:19:17,080 --> 00:19:19,800 Speaker 1: now we can see that there's a battle ground being 348 00:19:20,000 --> 00:19:22,800 Speaker 1: fought here. All right, So we can see there's headlines 349 00:19:22,800 --> 00:19:24,679 Speaker 1: all over the place. I pulled a couple here. We 350 00:19:24,720 --> 00:19:29,880 Speaker 1: saw that. I saw a headline States push back against diversity, equity, 351 00:19:29,960 --> 00:19:33,040 Speaker 1: inclusion in universities. So now this is taking over universities. 352 00:19:33,040 --> 00:19:34,800 Speaker 1: Now university have to do this. Now. The one thing 353 00:19:34,840 --> 00:19:40,200 Speaker 1: I think about is they think about diversity and inclusion. 354 00:19:41,320 --> 00:19:45,359 Speaker 1: If you think about that, diversity, so diversity means a 355 00:19:45,400 --> 00:19:50,840 Speaker 1: bunch of different people, but inclusion means everybody's accepted. But 356 00:19:51,000 --> 00:19:54,840 Speaker 1: by pushing these types of ideologies where everybody's accepted, you're 357 00:19:55,080 --> 00:20:00,040 Speaker 1: actually excluding certain people, which is kind of weird. We 358 00:20:00,119 --> 00:20:03,879 Speaker 1: have to start individually set, you know, zoning in on 359 00:20:03,960 --> 00:20:08,160 Speaker 1: a certain type of person. That is the opposite of inclusion. 360 00:20:09,280 --> 00:20:11,240 Speaker 1: And if we want to have diversity, so we want 361 00:20:11,280 --> 00:20:13,720 Speaker 1: to load the board. And now we see jo job 362 00:20:13,760 --> 00:20:15,680 Speaker 1: offers all the time that you know it's only open 363 00:20:15,760 --> 00:20:19,320 Speaker 1: to women and minorities. Well that's not diversity. So by 364 00:20:19,359 --> 00:20:24,639 Speaker 1: trying to become more diversive and equal, they're actually becoming 365 00:20:24,880 --> 00:20:29,600 Speaker 1: less diversive and equal. We saw another headline, Texas to 366 00:20:29,680 --> 00:20:33,760 Speaker 1: join Florida and banning DEI in higher education. So there 367 00:20:33,760 --> 00:20:36,480 Speaker 1: we go. Texas and Florida both banning that in higher education. 368 00:20:36,600 --> 00:20:38,639 Speaker 1: States are pushing back on it being in the universities. 369 00:20:38,840 --> 00:20:42,880 Speaker 1: Another headline, Conservative outraged after Chick fil A hires a diversity, 370 00:20:42,920 --> 00:20:46,200 Speaker 1: equity and inclusion executive. So Chick fil A literally hired 371 00:20:46,240 --> 00:20:51,160 Speaker 1: somebody just to promote this inside their business. DeSantis back 372 00:20:51,200 --> 00:20:54,119 Speaker 1: to Florida. DeSantis blast the military for going woke and 373 00:20:54,160 --> 00:21:00,840 Speaker 1: embracing DEI and political ideologies. Uber's dech is on leave 374 00:21:00,920 --> 00:21:06,440 Speaker 1: after employees lectured on struggles of white women. So all 375 00:21:06,480 --> 00:21:09,080 Speaker 1: over the place, you can see this in the military, DEI, 376 00:21:09,119 --> 00:21:14,000 Speaker 1: in universities, DEI, even Uber DEI target DEI. Again, it's 377 00:21:14,040 --> 00:21:17,240 Speaker 1: not about making money. What they should be lecturing their 378 00:21:17,280 --> 00:21:22,440 Speaker 1: employees on is how to treat our customers better, how 379 00:21:22,480 --> 00:21:24,520 Speaker 1: to find out what the customer really wants, how to 380 00:21:24,640 --> 00:21:27,359 Speaker 1: serve the market better, how to produce better products at 381 00:21:27,400 --> 00:21:31,000 Speaker 1: better prices, have become more efficient, all those things. But no, no, no, no, 382 00:21:31,040 --> 00:21:33,520 Speaker 1: that's not the target of what they're doing. But here's 383 00:21:33,560 --> 00:21:37,520 Speaker 1: where they have this wrong. All right, So klau Schwab 384 00:21:37,520 --> 00:21:39,560 Speaker 1: and the World Economic Forum, are you know, sitting at 385 00:21:39,600 --> 00:21:42,040 Speaker 1: the top of this pile really directing this. Klaud Schwab 386 00:21:42,119 --> 00:21:46,560 Speaker 1: is pushing something he calls a global public private partnership. 387 00:21:46,600 --> 00:21:50,720 Speaker 1: Public private. We take the public, the governments, and the private, 388 00:21:50,800 --> 00:21:54,320 Speaker 1: the businesses, and we merge them together. Now, that used 389 00:21:54,359 --> 00:21:57,040 Speaker 1: to be called fascism, and that was supposed to be 390 00:21:57,080 --> 00:22:01,320 Speaker 1: a bad thing. You know, when Italy's Musulin was a fascist, 391 00:22:01,520 --> 00:22:04,000 Speaker 1: that was a bad thing. They talked about Trump and 392 00:22:04,040 --> 00:22:06,160 Speaker 1: said he was a fascist, which I don't know where 393 00:22:06,200 --> 00:22:08,840 Speaker 1: they got that from, but that was a derogatory term. 394 00:22:08,840 --> 00:22:11,680 Speaker 1: Fascism was a bad thing. That's the definition of fascism 395 00:22:11,680 --> 00:22:13,879 Speaker 1: when you take the government and the corporations and you 396 00:22:13,920 --> 00:22:16,800 Speaker 1: put them together. But if you rebrand it and you 397 00:22:16,880 --> 00:22:19,439 Speaker 1: call it a public private partnership, then it's so much better. 398 00:22:19,720 --> 00:22:21,800 Speaker 1: So it turns out it wasn't the idea of fashions 399 00:22:21,880 --> 00:22:23,240 Speaker 1: that was bad. It was just the word, I guess, 400 00:22:23,280 --> 00:22:25,399 Speaker 1: because if we just rebrand it, now it's good. And 401 00:22:25,440 --> 00:22:27,880 Speaker 1: so we have this public private partnership. And so through 402 00:22:27,960 --> 00:22:31,800 Speaker 1: this they're taking the public. So that's access to the money, 403 00:22:31,840 --> 00:22:34,080 Speaker 1: the banks, the BIS, the IMF, the central banks, and 404 00:22:34,119 --> 00:22:37,399 Speaker 1: then putting that together with the private, the businesses and 405 00:22:37,560 --> 00:22:41,439 Speaker 1: forcing them to do their bidding, change their ideology, or 406 00:22:41,440 --> 00:22:45,800 Speaker 1: push their ideology, regardless of what happens with the profits. 407 00:22:46,640 --> 00:22:51,400 Speaker 1: But the problem is, again, these people making these rules 408 00:22:51,800 --> 00:22:55,200 Speaker 1: are so far removed from reality that they just don't 409 00:22:55,280 --> 00:22:58,520 Speaker 1: understand how the world works. That's the problem. They don't 410 00:22:58,640 --> 00:23:02,440 Speaker 1: understand how the world works. And again, how the world 411 00:23:02,480 --> 00:23:06,119 Speaker 1: works is that we must provide a good or a 412 00:23:06,200 --> 00:23:10,399 Speaker 1: service to the market that solves their problems and their pain. 413 00:23:11,480 --> 00:23:13,680 Speaker 1: You know today, you'll see you know aoc and the 414 00:23:13,680 --> 00:23:15,919 Speaker 1: people on the left tell you that these rich people, 415 00:23:16,200 --> 00:23:18,880 Speaker 1: these greedy people, they're so greedy they only got rich 416 00:23:18,960 --> 00:23:23,280 Speaker 1: by stealing from you. That's not the case. The case 417 00:23:23,400 --> 00:23:25,840 Speaker 1: is is that businesses are there to be servants to 418 00:23:25,880 --> 00:23:29,880 Speaker 1: the marketplace. The purpose of a business is to literally 419 00:23:29,920 --> 00:23:31,879 Speaker 1: be a servant. My goal is to as a business 420 00:23:31,920 --> 00:23:36,000 Speaker 1: owners to serve the needs of my customers. If I 421 00:23:36,000 --> 00:23:38,720 Speaker 1: don't serve their needs, why would they do business with me? 422 00:23:39,320 --> 00:23:42,160 Speaker 1: So they don't understand how that works. Now, I guess 423 00:23:42,240 --> 00:23:44,320 Speaker 1: if they create monopolies, which of course is what they 424 00:23:44,320 --> 00:23:46,280 Speaker 1: want to do, get rid of all the small mom 425 00:23:46,320 --> 00:23:50,040 Speaker 1: and pops, consolidate all the businesses down to a few 426 00:23:50,200 --> 00:23:53,639 Speaker 1: key conglomerates and then create a mote so nobody can 427 00:23:53,680 --> 00:23:56,480 Speaker 1: come and challenge them. Then we can force people to 428 00:23:56,520 --> 00:23:58,520 Speaker 1: do business with us because they have no other choice. 429 00:23:59,119 --> 00:24:02,680 Speaker 1: But again, we always have a choice. We're humans, we're 430 00:24:02,720 --> 00:24:06,800 Speaker 1: not victims. We have the power now. As Astrong Austrian 431 00:24:06,880 --> 00:24:12,520 Speaker 1: economist Ludwig von Misis pointed out, if you don't know 432 00:24:12,560 --> 00:24:16,840 Speaker 1: who Ludwig von Misis is, you should I talk about 433 00:24:16,920 --> 00:24:20,560 Speaker 1: him very often. Austrian school of economics is a different 434 00:24:20,600 --> 00:24:23,159 Speaker 1: way of looking at economics, and it's based off of 435 00:24:24,840 --> 00:24:28,639 Speaker 1: human action. So it takes into a consideration that humans 436 00:24:29,000 --> 00:24:33,040 Speaker 1: act and we act based off of our motivations, and 437 00:24:33,080 --> 00:24:38,320 Speaker 1: then you can draw all the types of economics theory 438 00:24:38,440 --> 00:24:41,960 Speaker 1: off of that. But Ludwig von Missis basically says that 439 00:24:42,440 --> 00:24:46,800 Speaker 1: people have it wrong. He says that consumers are the 440 00:24:46,880 --> 00:24:51,480 Speaker 1: true bosses in a capitalist system. They ultimately decide what 441 00:24:51,640 --> 00:24:55,120 Speaker 1: products are created and purchased, and who becomes wealthy and 442 00:24:55,160 --> 00:24:58,560 Speaker 1: who becomes poor. The consumers decide that. But here's the 443 00:24:58,640 --> 00:25:02,639 Speaker 1: key piece. Consumer are the true bosses in a capitalist 444 00:25:02,800 --> 00:25:08,320 Speaker 1: system that would be a free market system. Now that's 445 00:25:08,320 --> 00:25:12,520 Speaker 1: a big piece because if we're not in a capitalist system, 446 00:25:12,880 --> 00:25:18,959 Speaker 1: then that doesn't necessarily hold true. Then that means that 447 00:25:19,320 --> 00:25:23,919 Speaker 1: if we move to a stakeholder capitalist system like the 448 00:25:24,000 --> 00:25:26,679 Speaker 1: warlick my forum is pushing or more of a you know, 449 00:25:26,720 --> 00:25:28,280 Speaker 1: that's a rebranded term. If we go back to a 450 00:25:28,480 --> 00:25:32,919 Speaker 1: socialist type system, then all of a sudden, it's not capitalismymore. 451 00:25:32,920 --> 00:25:36,400 Speaker 1: And now the consumer doesn't hold the power because again, 452 00:25:36,760 --> 00:25:39,120 Speaker 1: now we've consolidated power down to a few key players 453 00:25:39,280 --> 00:25:42,600 Speaker 1: and the consumer doesn't have a choice anymore, which is 454 00:25:42,640 --> 00:25:47,320 Speaker 1: why this is economic fascism. That's what stakeholder capitalism, stakeholder 455 00:25:47,400 --> 00:25:52,600 Speaker 1: capitalism is. It's economic fascism. But ledwigun Misis explained that 456 00:25:52,720 --> 00:25:55,920 Speaker 1: even that will fail because the consumer is the captain 457 00:25:56,480 --> 00:26:00,920 Speaker 1: of the economic ship. He says, quote, the real bosses 458 00:26:00,960 --> 00:26:04,040 Speaker 1: in the capitalist system of market economy are the consumers. 459 00:26:04,480 --> 00:26:10,840 Speaker 1: They buy, their buying and by their abstinate abstention from buying, 460 00:26:11,119 --> 00:26:13,399 Speaker 1: so either what I buy or what I don't buy. 461 00:26:14,040 --> 00:26:17,960 Speaker 1: By either buying or not buying, I the consumer decides 462 00:26:18,000 --> 00:26:21,000 Speaker 1: who should own the capital and run the plants. They 463 00:26:21,000 --> 00:26:24,120 Speaker 1: determine what should be produced and in what quantity and quality. 464 00:26:24,440 --> 00:26:26,359 Speaker 1: If we want vanilla ice cream and we buy vanilla 465 00:26:26,320 --> 00:26:30,000 Speaker 1: ice cream, more Vanila ice Cream gets purchased. Their attitudes 466 00:26:30,040 --> 00:26:31,919 Speaker 1: result in either a profit or in a loss for 467 00:26:32,000 --> 00:26:35,920 Speaker 1: their enterpriser. They make poor men rich and rich men poor. 468 00:26:36,040 --> 00:26:39,640 Speaker 1: The consumer they are no easy bosses. They are full 469 00:26:39,680 --> 00:26:42,320 Speaker 1: of whims and fancies. Consumers we change all the time. 470 00:26:42,720 --> 00:26:45,399 Speaker 1: They do not care or wit for past merit. As 471 00:26:45,440 --> 00:26:47,400 Speaker 1: soon as something is offered that to them that they 472 00:26:47,440 --> 00:26:50,000 Speaker 1: like better or is cheaper, they will desert the old 473 00:26:50,040 --> 00:26:53,120 Speaker 1: producer and go to the new one. Nothing counts more 474 00:26:53,119 --> 00:26:57,680 Speaker 1: than their own satisfaction. Consumers don't buy what they used 475 00:26:57,680 --> 00:27:00,600 Speaker 1: to buy. They buy what they want. But that's in 476 00:27:00,640 --> 00:27:02,440 Speaker 1: a free market. So we're going to talk about that, 477 00:27:02,440 --> 00:27:03,680 Speaker 1: and we're going to talk about how to preserve this. 478 00:27:03,720 --> 00:27:06,160 Speaker 1: We're going to talk about the massive opportunity that sits 479 00:27:06,200 --> 00:27:08,640 Speaker 1: in front of us right now as entrepreneurs, and how 480 00:27:08,680 --> 00:27:10,440 Speaker 1: we can change the world. If you're just tuning and 481 00:27:10,440 --> 00:27:12,600 Speaker 1: you're listening to the Mark Mas Show talking about how 482 00:27:12,640 --> 00:27:14,760 Speaker 1: this world is changing from a centralized world to a 483 00:27:14,800 --> 00:27:18,119 Speaker 1: decentralized world. More importantly, what we need to do about 484 00:27:18,119 --> 00:27:20,840 Speaker 1: this to profit and change the world. We'll be back 485 00:27:20,880 --> 00:27:25,159 Speaker 1: with more a minute. Don't go away, We're back, all right, 486 00:27:25,160 --> 00:27:26,720 Speaker 1: welcome back. If you're just tuning in, you're listening to 487 00:27:26,760 --> 00:27:30,119 Speaker 1: the Mark Mass Show. We're talking about, of course eighteen 488 00:27:30,200 --> 00:27:33,080 Speaker 1: every week, the decentralized Revolution, and we're talking about how 489 00:27:33,359 --> 00:27:36,680 Speaker 1: right now we're still in this centralizing force where these 490 00:27:36,720 --> 00:27:40,560 Speaker 1: big multinational conglomerates inngo's like the World, like Comic Forum, 491 00:27:40,600 --> 00:27:44,000 Speaker 1: are really trying to centralize the public private partnership and 492 00:27:44,040 --> 00:27:48,159 Speaker 1: trying to centralize control over the production, so the businesses, 493 00:27:48,200 --> 00:27:54,960 Speaker 1: the companies, and through their economic stakeholder capitalism, if you will, 494 00:27:55,240 --> 00:27:58,080 Speaker 1: they've taken over these big publicly traded companies and now 495 00:27:58,080 --> 00:28:01,560 Speaker 1: they're pushing this woke ideology on them. And while we 496 00:28:01,760 --> 00:28:05,360 Speaker 1: the consumer or somebody who's maybe pushing back on those ideologies, 497 00:28:05,600 --> 00:28:08,919 Speaker 1: like what happened to Budweiser or what happened to know 498 00:28:08,920 --> 00:28:11,800 Speaker 1: any of these other companies losing market share, losing money, 499 00:28:11,920 --> 00:28:14,400 Speaker 1: we go, haha, look we're hitting them where it hurts, 500 00:28:14,400 --> 00:28:17,280 Speaker 1: We're hitting them in the pocketbook. Well, that's true if 501 00:28:17,280 --> 00:28:20,000 Speaker 1: they care about the money, But as I'm making the case, 502 00:28:20,040 --> 00:28:23,680 Speaker 1: they don't. They don't care about the money, and that's 503 00:28:23,720 --> 00:28:26,760 Speaker 1: just because they don't understand how the world really works. 504 00:28:26,760 --> 00:28:29,200 Speaker 1: And that's because they don't live in the real world, 505 00:28:29,320 --> 00:28:33,480 Speaker 1: and so while they don't seem to care about the money, 506 00:28:33,840 --> 00:28:37,600 Speaker 1: eventually they're going to because a business can't operate of 507 00:28:37,640 --> 00:28:41,720 Speaker 1: course without money. They're going to need that. They're going 508 00:28:41,800 --> 00:28:45,520 Speaker 1: to have to figure this out. So we can see that, 509 00:28:46,080 --> 00:28:47,560 Speaker 1: as I was pointing out before the break, I was 510 00:28:47,560 --> 00:28:50,520 Speaker 1: talking about Ludwig von misis the father of the Austrian 511 00:28:50,520 --> 00:28:52,560 Speaker 1: school of economics, and he was talking about how we 512 00:28:52,680 --> 00:28:56,480 Speaker 1: the consumer are the real captains of the economics ship, 513 00:28:58,760 --> 00:29:02,280 Speaker 1: that we have the power because we are the ones 514 00:29:02,320 --> 00:29:05,560 Speaker 1: that provide capital to the business. We are the ones 515 00:29:05,560 --> 00:29:08,920 Speaker 1: that buy their products. Also, the other thing is that 516 00:29:09,440 --> 00:29:12,560 Speaker 1: we the people, the consumers, also are the ones that 517 00:29:12,600 --> 00:29:16,680 Speaker 1: buy the stock. So we are the captains of not 518 00:29:16,840 --> 00:29:20,920 Speaker 1: only the ship by being a consumer, we're also the 519 00:29:21,000 --> 00:29:25,680 Speaker 1: captain because we're also the owners. The problem is is 520 00:29:25,720 --> 00:29:28,880 Speaker 1: that what you've done is you've relegated your ownership role. 521 00:29:29,760 --> 00:29:33,560 Speaker 1: So rather than you managing your own future, rather than 522 00:29:33,600 --> 00:29:38,400 Speaker 1: you managing own your own money, your own savings, your 523 00:29:38,440 --> 00:29:42,160 Speaker 1: retirement and saying well, I want to build the world 524 00:29:42,160 --> 00:29:46,440 Speaker 1: that I want, so I only let me back it up. 525 00:29:47,360 --> 00:29:50,960 Speaker 1: Let's say that you bought a company you invested in 526 00:29:51,000 --> 00:29:54,480 Speaker 1: your friend's business, and your friend's business said, my business 527 00:29:54,520 --> 00:29:57,600 Speaker 1: is to go push these ideologies and sell tucking swimsuits 528 00:29:57,600 --> 00:29:59,920 Speaker 1: for kids and to put satan on t shirts. Would 529 00:30:00,000 --> 00:30:02,920 Speaker 1: did you invest into that company? Now? Yes or no? 530 00:30:03,040 --> 00:30:05,600 Speaker 1: But if the answer is no, well then you shouldn't 531 00:30:05,640 --> 00:30:08,640 Speaker 1: allow any of your investment dollars to go into those 532 00:30:08,680 --> 00:30:14,520 Speaker 1: types of companies. But if you've relegated your investment decisions 533 00:30:14,640 --> 00:30:17,880 Speaker 1: to the black Rocks, the State Streets, the Vanguards, then 534 00:30:17,920 --> 00:30:22,400 Speaker 1: that's exactly what's happening. They've taken your money and put 535 00:30:22,440 --> 00:30:26,240 Speaker 1: it into those businesses. And even worse, even worse than 536 00:30:26,240 --> 00:30:30,400 Speaker 1: them using your money to go against your ideology, even 537 00:30:30,400 --> 00:30:33,960 Speaker 1: worse than that, they're doing that without regard to profit. 538 00:30:36,600 --> 00:30:39,600 Speaker 1: So you give them your money and they have a 539 00:30:39,680 --> 00:30:45,640 Speaker 1: legal a fiduciary duty to get you the highest return 540 00:30:45,720 --> 00:30:49,239 Speaker 1: they possibly can. But how are they making decisions that 541 00:30:49,280 --> 00:30:52,640 Speaker 1: are literally going against making profit. So one, they're failing 542 00:30:52,720 --> 00:30:56,160 Speaker 1: their fiduciary duty for you. Number one, that's a legal problem. 543 00:30:56,280 --> 00:30:58,840 Speaker 1: Hopefully we'll see some class action lawsuits pop up from that. 544 00:30:59,280 --> 00:31:03,440 Speaker 1: But number two, you've relegated your decision. Hey, Blackrock, you 545 00:31:03,520 --> 00:31:05,360 Speaker 1: just invest my money for me, and then they go 546 00:31:05,480 --> 00:31:11,480 Speaker 1: weaponize it against you and it underperforms because you're lazy, 547 00:31:11,720 --> 00:31:13,440 Speaker 1: because you don't want to manage on your own. You 548 00:31:13,440 --> 00:31:14,920 Speaker 1: don't want to take the time to figure out how 549 00:31:14,960 --> 00:31:19,400 Speaker 1: to do that. You've put all this time into making money, 550 00:31:19,560 --> 00:31:22,400 Speaker 1: so you went to school, probably university, paid off student 551 00:31:22,400 --> 00:31:25,240 Speaker 1: loan debt. You really work hard in your job to 552 00:31:25,240 --> 00:31:26,520 Speaker 1: make as much mone as you can, and then you 553 00:31:26,560 --> 00:31:28,760 Speaker 1: make the money and then you just give it away 554 00:31:28,760 --> 00:31:32,880 Speaker 1: to somebody to use it against you. If you were 555 00:31:32,920 --> 00:31:35,840 Speaker 1: investing in your own business or investing into your buddy's business, 556 00:31:35,840 --> 00:31:37,960 Speaker 1: you wouldn't invest into business that did that, But yet 557 00:31:38,000 --> 00:31:40,280 Speaker 1: you are at the same time. So it starts with 558 00:31:40,360 --> 00:31:43,200 Speaker 1: us one taking the power back of where we put 559 00:31:43,240 --> 00:31:47,520 Speaker 1: our investments. So you shouldn't be giving your money to 560 00:31:47,600 --> 00:31:49,560 Speaker 1: people who are going to weaponize it against you. So 561 00:31:49,640 --> 00:31:53,760 Speaker 1: number one, where is your money? Are you in control? 562 00:31:54,120 --> 00:31:56,680 Speaker 1: Are you using it to build the world that you want? 563 00:31:56,800 --> 00:31:58,600 Speaker 1: Or are you just giving it to these companies and 564 00:31:58,640 --> 00:32:02,640 Speaker 1: letting them do whatever they want'er one? Then number two, 565 00:32:03,720 --> 00:32:07,480 Speaker 1: am I buying from these companies? So one am I 566 00:32:07,600 --> 00:32:10,640 Speaker 1: owning these companies that are pushing this ideology? And two 567 00:32:10,800 --> 00:32:15,920 Speaker 1: am I supporting these businesses that are pushing this ideology. Now, 568 00:32:15,920 --> 00:32:19,280 Speaker 1: the problem is, as more and more and more of 569 00:32:19,320 --> 00:32:22,880 Speaker 1: these businesses jump in, it starts to very greatly limit 570 00:32:23,280 --> 00:32:27,160 Speaker 1: our choices. I said in the beginning, like my wife 571 00:32:27,160 --> 00:32:30,040 Speaker 1: got all fired up, and she called Target and she 572 00:32:30,360 --> 00:32:33,720 Speaker 1: canceled the Target credit card, and she canceled her Target 573 00:32:33,720 --> 00:32:37,200 Speaker 1: loyalty program. And she made sure to tell them why 574 00:32:37,240 --> 00:32:39,280 Speaker 1: she was canceling, that they could make a record of it. 575 00:32:39,880 --> 00:32:41,440 Speaker 1: And I guess we're not shopping at Target. Well I 576 00:32:41,440 --> 00:32:44,200 Speaker 1: don't shop at Target, but I guess my family, my 577 00:32:44,240 --> 00:32:45,840 Speaker 1: wife does the shopping. But I guess we're not as 578 00:32:45,840 --> 00:32:48,160 Speaker 1: a family shopping at Target anymore. But what happens when 579 00:32:48,200 --> 00:32:51,520 Speaker 1: we continue to get, you know, our choices whittled down? 580 00:32:51,560 --> 00:32:53,360 Speaker 1: Like what do we do? Do we just boycott everything? 581 00:32:53,360 --> 00:32:55,920 Speaker 1: Do we just start making our own clothes and making 582 00:32:55,960 --> 00:32:59,040 Speaker 1: our own food at home? Like I said, I saw 583 00:32:59,040 --> 00:33:03,560 Speaker 1: a Ford ran an ad with a rainbow colored forward truck. Well, 584 00:33:03,720 --> 00:33:05,600 Speaker 1: I drive a forward Raptor. I don't really want to 585 00:33:05,640 --> 00:33:08,920 Speaker 1: sell it. So what do we do? Well, this is 586 00:33:08,920 --> 00:33:12,560 Speaker 1: where the opportunity comes in. So if you're an entrepreneur, 587 00:33:12,760 --> 00:33:15,200 Speaker 1: or you'd like to be an entrepreneur, if you'd like 588 00:33:15,280 --> 00:33:17,400 Speaker 1: to be responsible to build the world that you want, 589 00:33:17,440 --> 00:33:21,440 Speaker 1: if you're tired of being a victim, why be a victim? 590 00:33:23,000 --> 00:33:24,480 Speaker 1: Too many people? I see, you know, I get five 591 00:33:24,480 --> 00:33:26,760 Speaker 1: thousand comments a week across my social media emails, et cetera, 592 00:33:26,800 --> 00:33:28,040 Speaker 1: and I see other people. What do we do? I'm 593 00:33:28,040 --> 00:33:31,200 Speaker 1: a victim. I'll just go on a hole and die. No, no, no, no. 594 00:33:31,280 --> 00:33:35,640 Speaker 1: We have the power. So here's the opportunity. If you 595 00:33:35,680 --> 00:33:40,480 Speaker 1: could go create businesses that could counter this, then we 596 00:33:40,520 --> 00:33:42,760 Speaker 1: can change the world. So if I don't have any 597 00:33:42,760 --> 00:33:44,680 Speaker 1: options left, everybody went woke? What do I do? Where 598 00:33:44,720 --> 00:33:47,400 Speaker 1: do money? Well, that's the opportunity that an entrepreneur could 599 00:33:47,440 --> 00:33:50,480 Speaker 1: step up and provide the counter to that. So, for example, 600 00:33:50,520 --> 00:33:55,520 Speaker 1: bud Light started running this you know, protrans ad campaign. Well, 601 00:33:55,880 --> 00:33:57,400 Speaker 1: I don't want to buy bud Light anymore, so w 602 00:33:58,360 --> 00:34:00,840 Speaker 1: what beer do I buy? Well, nobody stood up to 603 00:34:00,840 --> 00:34:02,400 Speaker 1: be the opposite of that. So what if a beer 604 00:34:02,400 --> 00:34:04,360 Speaker 1: company stood up to say, we're the opposite of that, 605 00:34:04,600 --> 00:34:09,359 Speaker 1: we support traditional roles, traditional families, we support American ideals. Well, 606 00:34:09,400 --> 00:34:11,000 Speaker 1: then my dollars that I don't want to give the 607 00:34:11,000 --> 00:34:12,520 Speaker 1: bud Light anymore, I can move over to there, but 608 00:34:12,560 --> 00:34:16,080 Speaker 1: no entrepreneurs stepped up to do that. Now there are 609 00:34:16,280 --> 00:34:19,160 Speaker 1: people doing this. So we can look at coffee like 610 00:34:19,239 --> 00:34:22,120 Speaker 1: Black Rifle coffee for example. You know they've stepped up 611 00:34:22,160 --> 00:34:24,800 Speaker 1: and they provide coffee, just a very boring product, coffee, 612 00:34:24,800 --> 00:34:28,239 Speaker 1: but it's for Second Amendment rights and for veterans. We 613 00:34:28,320 --> 00:34:31,759 Speaker 1: see Ben Shapiro and a Daily Wires company. They were 614 00:34:31,800 --> 00:34:35,239 Speaker 1: sponsored by Harry's Razors, and Ben Shapiro said that boys 615 00:34:35,239 --> 00:34:37,680 Speaker 1: can't get pregnant, and Harry's Razors got very mad at 616 00:34:37,680 --> 00:34:41,239 Speaker 1: them and threatened to cancel their sponsorship, and so they 617 00:34:41,280 --> 00:34:44,799 Speaker 1: created a competitor Harry's Razers is called Jeremy's Razors. And 618 00:34:44,840 --> 00:34:47,520 Speaker 1: now they have an alternative for people to give their 619 00:34:47,520 --> 00:34:50,120 Speaker 1: dollars to. If you don't want to support Harry's and 620 00:34:50,200 --> 00:34:51,880 Speaker 1: you don't want to support companies who are mad that 621 00:34:51,960 --> 00:34:54,520 Speaker 1: boys can't get pregnant, then you have now a choice 622 00:34:54,520 --> 00:34:57,040 Speaker 1: to go to Harry's. And now they spun off another 623 00:34:57,080 --> 00:34:59,920 Speaker 1: one another a chocolate company, which is now competing against her. 624 00:35:01,520 --> 00:35:04,879 Speaker 1: And so there's this massive blue ocean where you could 625 00:35:04,920 --> 00:35:08,760 Speaker 1: literally go get any product out there and just position 626 00:35:08,840 --> 00:35:11,880 Speaker 1: it to be the opposite of these businesses that are 627 00:35:11,920 --> 00:35:15,759 Speaker 1: going woke. So as an entrepreneur or if you'd like 628 00:35:15,760 --> 00:35:20,160 Speaker 1: to be an entrepreneur, there's basically a wide open market. 629 00:35:20,160 --> 00:35:21,840 Speaker 1: You can go get any product that you want and 630 00:35:21,920 --> 00:35:26,480 Speaker 1: position it for these values based buyers, and that's a 631 00:35:26,480 --> 00:35:29,760 Speaker 1: massive opportunity. You know, the business market is very crowded. 632 00:35:29,760 --> 00:35:31,760 Speaker 1: A lot of times as I'm coaching people through business, 633 00:35:31,800 --> 00:35:33,799 Speaker 1: they say, oh, but the market's too crowded. There's too 634 00:35:33,880 --> 00:35:35,920 Speaker 1: much competition, which first of all isn't a big problem, 635 00:35:36,000 --> 00:35:37,560 Speaker 1: but you know, they think the market's too crowded, Like, 636 00:35:37,600 --> 00:35:39,759 Speaker 1: how would you go start a coffee company today? I mean, 637 00:35:39,880 --> 00:35:41,640 Speaker 1: I go to the grocery store. There's like eighty coffee 638 00:35:41,640 --> 00:35:44,840 Speaker 1: companies there. But if you position it to these value 639 00:35:44,840 --> 00:35:48,200 Speaker 1: based buyers, it's a completely blue ocean. That's a mass opportunity. 640 00:35:48,200 --> 00:35:51,160 Speaker 1: And then number two, as consumers, we must vote with 641 00:35:51,200 --> 00:35:54,200 Speaker 1: our money and we must go support these types of businesses. 642 00:35:54,280 --> 00:35:58,759 Speaker 1: So think about where you're putting your money. Don't try 643 00:35:58,800 --> 00:36:01,960 Speaker 1: your best not to get it to businesses that are 644 00:36:02,040 --> 00:36:04,920 Speaker 1: against what you want, and instead of give it to 645 00:36:04,960 --> 00:36:06,719 Speaker 1: business who are for what you want. So if we 646 00:36:06,800 --> 00:36:10,359 Speaker 1: had one business that was pro transitioning children and one 647 00:36:10,400 --> 00:36:13,000 Speaker 1: that was against transitioning children, then it would allow them 648 00:36:13,000 --> 00:36:16,600 Speaker 1: market to vote on that. So hey, if you really 649 00:36:16,640 --> 00:36:18,879 Speaker 1: want to transition kids, then find go give you money 650 00:36:18,880 --> 00:36:20,319 Speaker 1: of those businesses, and if you don't, then give your 651 00:36:20,680 --> 00:36:23,600 Speaker 1: money to the other businesses. Now, of course, businesses could 652 00:36:23,680 --> 00:36:25,640 Speaker 1: just stay out of this altogether, which is what would 653 00:36:25,640 --> 00:36:29,640 Speaker 1: be preferable. But if they can't because they're being forced 654 00:36:29,880 --> 00:36:34,880 Speaker 1: into this because of the DEI and the ESG narratives. Anyway, 655 00:36:34,920 --> 00:36:36,399 Speaker 1: if you're just tune in, you're listening to the Mark 656 00:36:36,440 --> 00:36:40,160 Speaker 1: Moss Show, hopefully that brings you some some hope. You 657 00:36:40,200 --> 00:36:41,840 Speaker 1: don't have to be a victim. You can build the 658 00:36:41,880 --> 00:36:44,279 Speaker 1: world that you want, and there's massive opportunity right in 659 00:36:44,320 --> 00:36:47,480 Speaker 1: front of you if you do. We've been talking about this. 660 00:36:47,560 --> 00:36:49,360 Speaker 1: Hopefully you enjoyed it. I'd love to hear from you. 661 00:36:49,400 --> 00:36:51,400 Speaker 1: Hit me up on social media at one Mark Moss, 662 00:36:51,600 --> 00:36:53,480 Speaker 1: let me know what you think, send me a message, 663 00:36:53,520 --> 00:36:55,000 Speaker 1: and that's what I got. Thanks so much for listening.