1 00:00:02,320 --> 00:00:07,800 Speaker 1: Hello, I'm Scott Sasman. I'm Evan Noby Williams. That was 2 00:00:07,800 --> 00:00:10,239 Speaker 1: a great punch there. I like that. It's like the 3 00:00:10,320 --> 00:00:13,120 Speaker 1: hyphen takes everything out of his air. I'm Michael Barr 4 00:00:13,240 --> 00:00:15,760 Speaker 1: and this is the Bloomberg Business of Sports podcast, where 5 00:00:15,800 --> 00:00:18,919 Speaker 1: we explored the big many issues in the world of sports. 6 00:00:19,120 --> 00:00:23,079 Speaker 1: Disclaimer time at the top right here. Disclaimer Now, we're 7 00:00:23,120 --> 00:00:27,680 Speaker 1: taping this the day before. This air's on Wednesday, so 8 00:00:27,720 --> 00:00:29,639 Speaker 1: we're taping this on Tuesday. You know why we're doing this? 9 00:00:31,000 --> 00:00:34,879 Speaker 1: Tell us? Do you know what? Well? I think which holiday? 10 00:00:35,040 --> 00:00:44,200 Speaker 1: It is a holiday that I love it. I'm trying 11 00:00:44,200 --> 00:00:49,960 Speaker 1: to find it. The festival of life? Is this festivals 12 00:00:50,000 --> 00:00:53,760 Speaker 1: for the rest of you? Would you but da would 13 00:00:53,760 --> 00:00:57,000 Speaker 1: you like to clue him in? I know it's a holiday. Yeah, 14 00:00:57,000 --> 00:00:58,720 Speaker 1: it's a holiday. I don't want to say the wrong 15 00:00:58,800 --> 00:01:04,080 Speaker 1: holiday because I don't want yea so please, That's what 16 00:01:04,280 --> 00:01:06,240 Speaker 1: I thought, but I didn't want to say. Maybe that's 17 00:01:06,240 --> 00:01:08,880 Speaker 1: what I thought, but I didn't that you had to 18 00:01:08,880 --> 00:01:11,360 Speaker 1: put something down on a test. You would have put yes, 19 00:01:11,360 --> 00:01:13,640 Speaker 1: I wouldn't. You wouldn't put Russia Shana spelled it wrong. No, 20 00:01:13,680 --> 00:01:16,040 Speaker 1: I would have put you You say you're not one 21 00:01:16,040 --> 00:01:23,080 Speaker 1: of the young kipper. I mean, you know, technically start 22 00:01:23,200 --> 00:01:25,080 Speaker 1: this evening or how does that work? Look at it? 23 00:01:25,200 --> 00:01:28,319 Speaker 1: Without explaining the whole everybody can go to the Google 24 00:01:29,319 --> 00:01:31,920 Speaker 1: if they need to know more about Yam kippor well. 25 00:01:31,959 --> 00:01:33,640 Speaker 1: I thought at least people would have off today too, 26 00:01:33,720 --> 00:01:35,720 Speaker 1: you know, I don't know, but no, no, no, no, no, no, 27 00:01:35,720 --> 00:01:38,480 Speaker 1: no, no no no no, not a bloomberg business of Jewish holidays. 28 00:01:38,240 --> 00:01:43,360 Speaker 1: That's right, And you guys are my mish. There we go, 29 00:01:43,600 --> 00:01:48,720 Speaker 1: because hey, we got to start here with the NFL 30 00:01:48,800 --> 00:01:51,960 Speaker 1: Hall of Famers. They're talking about, hey, it's time to 31 00:01:52,120 --> 00:01:57,200 Speaker 1: boycott future induction ceremonies unless their demands are met. Now 32 00:01:57,240 --> 00:02:00,280 Speaker 1: what demands are we talking about? Well, Evan, they want money, right, 33 00:02:00,560 --> 00:02:04,640 Speaker 1: they want money. It's funny we've everybody made such a 34 00:02:04,640 --> 00:02:06,880 Speaker 1: big stink about Terrell Owens and saying the Hall of 35 00:02:06,880 --> 00:02:10,320 Speaker 1: Fame induction this year. This seems like a much bigger, 36 00:02:11,000 --> 00:02:13,960 Speaker 1: bigger story and probably a better reason to to consider 37 00:02:14,000 --> 00:02:17,919 Speaker 1: skipping uh NFL players, you know, older players, hall of famers, 38 00:02:17,960 --> 00:02:21,040 Speaker 1: you know who. As they say in this letter, in 39 00:02:21,080 --> 00:02:23,280 Speaker 1: this letter to Roger Goodell, they're saying that they kind 40 00:02:23,280 --> 00:02:25,280 Speaker 1: of built the backbone of the league that now makes 41 00:02:25,639 --> 00:02:28,360 Speaker 1: fourteen billion dollars a year. A lot of them are 42 00:02:28,440 --> 00:02:30,480 Speaker 1: running low on money. A lot of them are struggling 43 00:02:30,800 --> 00:02:34,880 Speaker 1: from a health perspective. They are looking for more support 44 00:02:35,480 --> 00:02:38,880 Speaker 1: monetarily from a health stands. They want to stay in essence, 45 00:02:38,919 --> 00:02:40,679 Speaker 1: want to salary. One of the things on the list 46 00:02:40,680 --> 00:02:43,280 Speaker 1: of the salary a share of league revenue. Right they 47 00:02:43,320 --> 00:02:45,760 Speaker 1: want to get paid as if they're working in the NFL, 48 00:02:45,840 --> 00:02:48,120 Speaker 1: which they are not. And there are a lot of 49 00:02:48,200 --> 00:02:50,960 Speaker 1: Hall of famers that signed off on this, including Jim Brown, 50 00:02:51,040 --> 00:02:54,760 Speaker 1: Earl Campbell, Richard Dent, Carl I mean, keep going doing. 51 00:02:55,120 --> 00:02:56,359 Speaker 1: There are a lot of Hall of Famers, a lot 52 00:02:56,360 --> 00:03:00,720 Speaker 1: of guys. When you watch football, Yeah, they cast they 53 00:03:00,760 --> 00:03:03,480 Speaker 1: you know, they call him the question Roger's salary, which is, 54 00:03:03,560 --> 00:03:06,000 Speaker 1: you know, upwards of forty million dollars a year. But 55 00:03:06,040 --> 00:03:08,320 Speaker 1: now they're saying that they shouldn't do some other projects 56 00:03:08,320 --> 00:03:11,360 Speaker 1: like the Hall of Fame and a billion dollar renovation 57 00:03:11,400 --> 00:03:14,360 Speaker 1: projects in Canton right now better used for that money, 58 00:03:14,480 --> 00:03:17,280 Speaker 1: like oh us, Well here's what they say. Meanwhile, many 59 00:03:17,360 --> 00:03:19,600 Speaker 1: of us Hall of Fame players can't walk and many 60 00:03:19,680 --> 00:03:21,760 Speaker 1: can't sleep at night. More than a few of us 61 00:03:21,800 --> 00:03:24,359 Speaker 1: don't even know who we are or where we are. 62 00:03:24,400 --> 00:03:27,239 Speaker 1: Our long careers left us especially vulnerable to the dangers 63 00:03:27,280 --> 00:03:30,520 Speaker 1: of this violent sport, especially those intentionally hidden from us. 64 00:03:31,320 --> 00:03:33,160 Speaker 1: You know. So this is a similar argument that we've 65 00:03:33,160 --> 00:03:37,080 Speaker 1: seen from from players in the concussion h lawsuits as well, 66 00:03:37,280 --> 00:03:39,880 Speaker 1: you know, essentially saying that that for for years, the 67 00:03:39,960 --> 00:03:43,720 Speaker 1: league possibly new or turn to blond eye to the 68 00:03:44,000 --> 00:03:47,560 Speaker 1: UH to the dangers that they were subjecting players too. 69 00:03:47,760 --> 00:03:52,760 Speaker 1: And now this generation of players, U don't ask for 70 00:03:52,760 --> 00:03:56,200 Speaker 1: a salary, which they've tried, right, They've gone the health route, 71 00:03:56,200 --> 00:04:00,840 Speaker 1: and now they're another layer. And I guess if you 72 00:04:00,880 --> 00:04:03,800 Speaker 1: need some leverage, right, So they have two pieces of 73 00:04:03,880 --> 00:04:07,400 Speaker 1: leverage here, two main principal pieces of leverage. One, they're 74 00:04:07,400 --> 00:04:10,600 Speaker 1: acting in the collective. This isn't one guy like the 75 00:04:10,640 --> 00:04:12,480 Speaker 1: Hall of Fame ceremony, and the whole bunch of Hall 76 00:04:12,520 --> 00:04:15,040 Speaker 1: of famers don't show up and and and it sort 77 00:04:15,080 --> 00:04:16,880 Speaker 1: of puts a negative light on the whole event and 78 00:04:16,920 --> 00:04:20,760 Speaker 1: the whole thing. That's leverage. Two, next year, the NFL 79 00:04:20,839 --> 00:04:24,320 Speaker 1: is celebrating its one year. You can bet they're having 80 00:04:24,360 --> 00:04:27,840 Speaker 1: big time things planned for one d and to not 81 00:04:28,000 --> 00:04:31,080 Speaker 1: have these names the guys were built through the public 82 00:04:31,160 --> 00:04:34,720 Speaker 1: nos involved that that surely would hurt those and these 83 00:04:34,720 --> 00:04:37,320 Speaker 1: guys are a big name. I mean, as as Michael said, 84 00:04:37,360 --> 00:04:39,360 Speaker 1: you know when when some of these guys talk, there 85 00:04:39,400 --> 00:04:41,760 Speaker 1: are a lot of fans out there who listen and 86 00:04:41,800 --> 00:04:44,120 Speaker 1: there and there's leverage in that as well. Joe Namath, 87 00:04:44,200 --> 00:04:46,159 Speaker 1: Curtis Martin. I mean again, I can go on and 88 00:04:46,360 --> 00:04:49,600 Speaker 1: you have to remember too, when these guys played, there 89 00:04:49,720 --> 00:04:52,960 Speaker 1: was the theory is like hit me high, but don't 90 00:04:53,040 --> 00:04:55,240 Speaker 1: hit me low, because they were worried about getting a 91 00:04:55,320 --> 00:04:59,120 Speaker 1: leg injury. And now it's the exact opposite. And all 92 00:04:59,160 --> 00:05:01,800 Speaker 1: the changes that the NFL is making now to make 93 00:05:01,839 --> 00:05:04,640 Speaker 1: its games safer, these are the players that played well 94 00:05:04,680 --> 00:05:07,760 Speaker 1: before those rules were ever changed. Well then plus two 95 00:05:07,880 --> 00:05:11,600 Speaker 1: is now you're seeing now there's a rule out there 96 00:05:11,640 --> 00:05:14,520 Speaker 1: about the quarterback and they're trying to protect the quarterback again, 97 00:05:15,000 --> 00:05:19,680 Speaker 1: which brings me to the Clay Matthews hit during the 98 00:05:19,680 --> 00:05:24,520 Speaker 1: Packers Vikings game, which brought a penalty which shouldn't have 99 00:05:24,520 --> 00:05:27,599 Speaker 1: been a penalty. Have we gotten to the point now 100 00:05:27,640 --> 00:05:30,560 Speaker 1: It's like, yes, listen, I'm all about protecting the players, 101 00:05:30,800 --> 00:05:33,400 Speaker 1: but now have we gotten to a point where it's like, well, 102 00:05:33,400 --> 00:05:37,760 Speaker 1: wait a minute, the NFL is a violent game in itself, 103 00:05:38,000 --> 00:05:42,760 Speaker 1: Ladies and gentlemen. The President of the United States and 104 00:05:42,880 --> 00:05:45,640 Speaker 1: Richard Truman, right, I mean this is this is the 105 00:05:45,640 --> 00:05:49,039 Speaker 1: funny thing to me about the bedfellows that the that 106 00:05:49,120 --> 00:05:51,800 Speaker 1: the watering down of football has made. You know, you 107 00:05:51,880 --> 00:05:55,560 Speaker 1: have Richard Sherman and and Donald Trump to people who 108 00:05:55,600 --> 00:05:58,560 Speaker 1: politically are at way opposite ends of the spectrum and 109 00:05:58,560 --> 00:06:01,880 Speaker 1: who have butted heads publicly in the past. You know 110 00:06:01,960 --> 00:06:04,279 Speaker 1: they're both using the exact same phrasing. This is eventually 111 00:06:04,320 --> 00:06:10,000 Speaker 1: going to become flag football. The this issue has push 112 00:06:10,080 --> 00:06:13,000 Speaker 1: feed This issue has pushed people who are normally totally 113 00:06:13,000 --> 00:06:15,440 Speaker 1: at odds and don't agree on anything into kind of 114 00:06:15,440 --> 00:06:17,920 Speaker 1: the same camp of criticizing the game. But they the 115 00:06:18,000 --> 00:06:20,400 Speaker 1: referee can make a mistake on a play, and and 116 00:06:20,440 --> 00:06:23,000 Speaker 1: maybe that that that claim Matthews is one of them. 117 00:06:23,000 --> 00:06:26,839 Speaker 1: But I don't I don't understand how any player, any 118 00:06:27,040 --> 00:06:31,880 Speaker 1: NFL player, knowing what they know now, can argue with 119 00:06:32,040 --> 00:06:37,799 Speaker 1: rules changes designed to keep them from sustaining serious side 120 00:06:37,839 --> 00:06:41,000 Speaker 1: effects and injury. It doesn't make sense to me, and 121 00:06:41,000 --> 00:06:45,520 Speaker 1: I've said forever the NFL and anyone wishing to make 122 00:06:45,560 --> 00:06:49,560 Speaker 1: football safer has to stop talking to the players. They 123 00:06:49,600 --> 00:06:54,080 Speaker 1: have a player mentality. It's it's lost on many, it's lost. 124 00:06:54,120 --> 00:06:55,880 Speaker 1: Just stop talking to the players. You know you talked 125 00:06:55,920 --> 00:06:59,359 Speaker 1: to bar If and we were joking about it beforehand, 126 00:06:59,360 --> 00:07:01,000 Speaker 1: like how much contry role we have here at home? 127 00:07:01,360 --> 00:07:03,880 Speaker 1: You want to change things in the NFL, you talk 128 00:07:03,960 --> 00:07:07,400 Speaker 1: to the mothers and you talk to the wives. That's 129 00:07:07,920 --> 00:07:11,120 Speaker 1: where you send your message. And when the wife is 130 00:07:11,240 --> 00:07:13,680 Speaker 1: every day to the husband, what are you crazy? This 131 00:07:13,760 --> 00:07:16,320 Speaker 1: rule is designed so that you're here for your kids, 132 00:07:16,840 --> 00:07:18,480 Speaker 1: that you can pick up your kids and play with 133 00:07:18,520 --> 00:07:20,560 Speaker 1: your kids and know who you are. Listen to what 134 00:07:20,600 --> 00:07:23,640 Speaker 1: the letter to the NFL said, a lot of us 135 00:07:23,680 --> 00:07:26,160 Speaker 1: don't know who we are and where we are. You 136 00:07:26,200 --> 00:07:28,480 Speaker 1: want that, you want that as your future. And then 137 00:07:28,520 --> 00:07:30,760 Speaker 1: the guys will flippantly say this one drives me nuts. 138 00:07:31,360 --> 00:07:33,320 Speaker 1: I know my future and I'll gladly take it to 139 00:07:33,320 --> 00:07:36,480 Speaker 1: play in this league. That's just stupid. Well if the 140 00:07:36,520 --> 00:07:39,080 Speaker 1: movie Concussion, by the way, anybody that has not seen it, 141 00:07:39,320 --> 00:07:42,640 Speaker 1: go out and see it rented and do whatever. It 142 00:07:42,800 --> 00:07:46,960 Speaker 1: really tells the story about what NFL players have to 143 00:07:47,040 --> 00:07:50,960 Speaker 1: deal with. Having said that, I've spoken to the wives. 144 00:07:51,640 --> 00:07:53,679 Speaker 1: When I was doing some stories on this, I spoke 145 00:07:53,720 --> 00:07:56,480 Speaker 1: to the wives. I spoke to the mothers. These are 146 00:07:56,560 --> 00:08:00,520 Speaker 1: the folks who are most concerned and most willing to 147 00:08:00,560 --> 00:08:04,280 Speaker 1: take action, because if they need to be protected from themselves, 148 00:08:04,600 --> 00:08:06,720 Speaker 1: that's who's gonna do it. Do you think about the 149 00:08:06,720 --> 00:08:08,880 Speaker 1: Tony door sets. I mean, I just I can keep 150 00:08:08,920 --> 00:08:13,679 Speaker 1: going on about what's left. And Bob Costas Pop Costas 151 00:08:13,720 --> 00:08:17,000 Speaker 1: he got into big trouble for saying, Hey, these guys, 152 00:08:18,040 --> 00:08:19,720 Speaker 1: he said, I'm done with football. He's like, I don't 153 00:08:19,720 --> 00:08:22,080 Speaker 1: want to do it anymore. I mean, it's but he 154 00:08:22,240 --> 00:08:25,080 Speaker 1: but he got in trouble for it because he said this, 155 00:08:25,280 --> 00:08:27,080 Speaker 1: look at this sport, these guys. There's nothing going to 156 00:08:27,120 --> 00:08:29,720 Speaker 1: be left of these guys. Yeah, well exactly, And that's 157 00:08:29,760 --> 00:08:33,320 Speaker 1: not exactly a message that a broadcast partner once out there. 158 00:08:33,440 --> 00:08:35,559 Speaker 1: When you're paying billions of dollars to associate yourself with 159 00:08:35,600 --> 00:08:41,439 Speaker 1: the league, UH Wisconsin sports program at risk, if athletes 160 00:08:41,440 --> 00:08:43,679 Speaker 1: are paid, what's this all about? Yeah, this is this 161 00:08:43,720 --> 00:08:46,640 Speaker 1: is silly. I love and this is great. And Evan 162 00:08:46,760 --> 00:08:49,080 Speaker 1: has some strong feelings on this one because he has 163 00:08:49,120 --> 00:08:54,199 Speaker 1: reported so much. Normally, it's like, because we're saying something 164 00:08:54,200 --> 00:08:56,240 Speaker 1: really silly and he gets that look on his face. 165 00:08:56,720 --> 00:08:58,880 Speaker 1: But I mean, he has reported so much on the 166 00:08:58,920 --> 00:09:01,160 Speaker 1: business of college foot ball that when he hears a 167 00:09:01,200 --> 00:09:04,600 Speaker 1: tired argument, if the eye roll and the indignation comes out, 168 00:09:04,640 --> 00:09:06,839 Speaker 1: evan take it away. Yeah. So, as many of our 169 00:09:06,880 --> 00:09:10,120 Speaker 1: listeners probably know, there's a fairly high profile lawsuit going 170 00:09:10,160 --> 00:09:12,880 Speaker 1: on in in the Bay area right now. Uh, this 171 00:09:13,000 --> 00:09:17,440 Speaker 1: is the probably the most legitimate and best chance challenge 172 00:09:17,840 --> 00:09:21,640 Speaker 1: that college athletes have of overturning then A rules on 173 00:09:21,800 --> 00:09:24,960 Speaker 1: compensation for players. Um. And part of that argument, the 174 00:09:25,040 --> 00:09:29,079 Speaker 1: n c A, in defending its rules is essentially arguing 175 00:09:29,160 --> 00:09:32,720 Speaker 1: that fans only watch college sports because it's amature, so 176 00:09:33,320 --> 00:09:35,880 Speaker 1: paying athletes in any capacity would mean that they would 177 00:09:35,920 --> 00:09:38,800 Speaker 1: turn away from the game or be arguing that paying 178 00:09:38,840 --> 00:09:43,120 Speaker 1: athletes would restrict them from participating in the academic side 179 00:09:43,120 --> 00:09:46,439 Speaker 1: of institutions. Uh. There is a third argument being pushed 180 00:09:46,800 --> 00:09:50,720 Speaker 1: and you know carried water yesterday by uh this University 181 00:09:50,760 --> 00:09:55,720 Speaker 1: of of of Wisconsin Madison chancellor Rebecca Blank, where big 182 00:09:55,760 --> 00:10:00,199 Speaker 1: schools are claiming that they will drop sports. Uh if 183 00:10:00,440 --> 00:10:06,000 Speaker 1: college athletes get paid, that maybe there's too much money there. Exactly. 184 00:10:06,080 --> 00:10:09,160 Speaker 1: This is akin to saying that we won't shuttle our 185 00:10:09,200 --> 00:10:12,120 Speaker 1: students around if the price of gas goes up. You 186 00:10:12,160 --> 00:10:16,199 Speaker 1: know it's it's it's that silly. The Wisconsin athletic program 187 00:10:16,200 --> 00:10:18,600 Speaker 1: makes upwards of a hundred and fifty million dollars a year. 188 00:10:18,920 --> 00:10:20,920 Speaker 1: It's one of the few that is balanced in that 189 00:10:21,000 --> 00:10:23,680 Speaker 1: it doesn't take any money away from the academic side 190 00:10:23,679 --> 00:10:27,720 Speaker 1: of the school. Uh. If players and basketball and football 191 00:10:27,760 --> 00:10:29,680 Speaker 1: have to be paid a little bit, if some sort 192 00:10:29,679 --> 00:10:32,640 Speaker 1: of stipend, they will find a way to pay that. 193 00:10:33,080 --> 00:10:36,320 Speaker 1: The University of Wisconsin is not going to drop. I 194 00:10:36,400 --> 00:10:39,960 Speaker 1: love to would you call it the quarterback endownment. I'll 195 00:10:39,960 --> 00:10:43,680 Speaker 1: pay the who wouldn't want their name on the quarterback 196 00:10:43,720 --> 00:10:47,240 Speaker 1: endownmot what what rich donor absolutely and and and they're 197 00:10:47,280 --> 00:10:50,240 Speaker 1: depending on what the ruling is. If if this does 198 00:10:50,320 --> 00:10:53,040 Speaker 1: have to be, if schools do start paying athletes, and 199 00:10:53,200 --> 00:10:56,000 Speaker 1: the University of Wisconsin will do to stay competitive competitive 200 00:10:56,480 --> 00:11:00,520 Speaker 1: UM assistant coaches is certainly an area where you can see, uh, 201 00:11:00,559 --> 00:11:05,120 Speaker 1: some money being shaved, maybe even head coach contracts. That's 202 00:11:05,160 --> 00:11:10,640 Speaker 1: my favorite. Strang, that's my favorite. They will find areas 203 00:11:10,720 --> 00:11:13,280 Speaker 1: to shave money out of so that they can stay 204 00:11:13,280 --> 00:11:16,920 Speaker 1: competitive in college football and college basketball. See here's my 205 00:11:17,000 --> 00:11:20,599 Speaker 1: theory about college sports. Found music here. It is the 206 00:11:20,960 --> 00:11:24,360 Speaker 1: music I love that we know when it's coming. I mean, 207 00:11:24,640 --> 00:11:26,520 Speaker 1: he doesn't make it hard. Yeah, I just, I just 208 00:11:28,360 --> 00:11:34,600 Speaker 1: it's the same reason people root for college teams for 209 00:11:34,679 --> 00:11:38,840 Speaker 1: the same reason that they root for professional football team, 210 00:11:39,000 --> 00:11:42,199 Speaker 1: because they have an emotional attachment to the college team 211 00:11:42,520 --> 00:11:46,040 Speaker 1: like they have to the pro team. Like people from 212 00:11:46,160 --> 00:11:49,559 Speaker 1: Alabama either went to Alabama, they live in the Alabama 213 00:11:49,640 --> 00:11:57,720 Speaker 1: area and sorry Auburn, yeah sorry, University of Michigan either 214 00:11:57,800 --> 00:12:01,040 Speaker 1: went to the University of Michigan, is like, there's my team. 215 00:12:01,440 --> 00:12:04,319 Speaker 1: Or you're from the area, your family has a tradition, 216 00:12:05,520 --> 00:12:08,559 Speaker 1: had a sweatshirt when you were growing up, and you've 217 00:12:08,600 --> 00:12:10,360 Speaker 1: never rooted for a player that was there for more 218 00:12:10,360 --> 00:12:13,240 Speaker 1: than four years, you know, so it's even stronger. I 219 00:12:13,240 --> 00:12:17,080 Speaker 1: would say that the college bar we've had the discussion. 220 00:12:17,080 --> 00:12:20,840 Speaker 1: We've haveked some people. If Michigan and Ohio State played 221 00:12:20,840 --> 00:12:24,560 Speaker 1: a football game, all the players on the team went 222 00:12:24,640 --> 00:12:28,560 Speaker 1: to a neutral field and one war green and one 223 00:12:28,559 --> 00:12:32,120 Speaker 1: more purple, and you said, hey, the players from Michigan 224 00:12:32,160 --> 00:12:34,680 Speaker 1: and Ohio State are playing today, that the green team 225 00:12:34,720 --> 00:12:37,160 Speaker 1: is Michigan. The purple team is you know, Ohio State. 226 00:12:37,720 --> 00:12:40,360 Speaker 1: How many people would go, yeah, I see your point. 227 00:12:40,400 --> 00:12:44,120 Speaker 1: But when you're wearing amazing blue and with the marching 228 00:12:44,200 --> 00:12:46,600 Speaker 1: with the marching band, and it's got the name of 229 00:12:46,600 --> 00:12:49,160 Speaker 1: the school across, there is great value. That doesn't mean 230 00:12:49,200 --> 00:12:51,800 Speaker 1: that the players don't it should be. That's not what 231 00:12:51,840 --> 00:12:54,960 Speaker 1: I'm saying, but there has to be a recognition that 232 00:12:55,040 --> 00:12:59,280 Speaker 1: the brand name of the schools offer tremendous value and 233 00:12:59,400 --> 00:13:02,959 Speaker 1: draw for the sport. There is a reason why, and 234 00:13:03,080 --> 00:13:05,600 Speaker 1: I'm going to admit it. And everybody knows. I'm a 235 00:13:05,720 --> 00:13:09,360 Speaker 1: huge Detroit guy, so I love my Detroit Lions, but 236 00:13:09,440 --> 00:13:13,600 Speaker 1: there's a little side of me that says, all right, 237 00:13:13,640 --> 00:13:16,640 Speaker 1: Tom Brady, how are you doing? And the reason why, 238 00:13:16,679 --> 00:13:20,800 Speaker 1: As everybody knows, Brady came out of the University of Michigan. 239 00:13:20,800 --> 00:13:22,959 Speaker 1: Remember the time Donovan McNabb and Syracuse went to the 240 00:13:22,960 --> 00:13:25,400 Speaker 1: Big House in beat Michigan. I do, hey, man, it's 241 00:13:25,400 --> 00:13:30,280 Speaker 1: time to move on to the next time. Florida State, 242 00:13:30,320 --> 00:13:31,920 Speaker 1: by the way, I don't care if they're terrible. We 243 00:13:31,960 --> 00:13:34,680 Speaker 1: happened and I were arguing this yesterday upstairs. I don't 244 00:13:34,720 --> 00:13:37,719 Speaker 1: care that Florida State right now is terrible. Syracuse which 245 00:13:37,760 --> 00:13:40,880 Speaker 1: couldn't beat anybody the last few years, beat Florida State. 246 00:13:41,160 --> 00:13:42,920 Speaker 1: I know that name. By the way. How about the 247 00:13:42,920 --> 00:13:45,440 Speaker 1: irony that the air conditioning wasn't working in the carrier dome. 248 00:13:45,559 --> 00:13:47,240 Speaker 1: I don't think is there air condition I don't think. 249 00:13:47,360 --> 00:13:50,880 Speaker 1: I don't think there is air conditioning the carriers and 250 00:13:51,600 --> 00:13:53,720 Speaker 1: the two degrees all the time. I don't think there 251 00:13:53,760 --> 00:13:55,760 Speaker 1: is air conditioning the car which is why they're doing 252 00:13:55,800 --> 00:13:58,480 Speaker 1: They kept talking about the temperature on the field. I 253 00:13:58,480 --> 00:13:59,920 Speaker 1: thought it was funny that that was in the carre. 254 00:14:01,679 --> 00:14:07,800 Speaker 1: Major League Lacrosse invests in its players, explained, well, I 255 00:14:08,240 --> 00:14:11,920 Speaker 1: guess if your players have gripes paying them more, what's 256 00:14:11,920 --> 00:14:15,440 Speaker 1: the proposing like pay raises here, raising the salary cap. 257 00:14:15,480 --> 00:14:18,120 Speaker 1: And I don't know exactly what. It's a lot of Yeah, 258 00:14:18,200 --> 00:14:21,240 Speaker 1: if you don't there you go. That's a lot. If 259 00:14:21,320 --> 00:14:25,400 Speaker 1: you don't know much about mL L and the players, 260 00:14:25,840 --> 00:14:29,480 Speaker 1: A lot of them many have second jobs, many on 261 00:14:29,520 --> 00:14:31,400 Speaker 1: Wall Street as a matter of fact, they played, But 262 00:14:31,480 --> 00:14:33,880 Speaker 1: a lot of guys have second jobs, or I should 263 00:14:33,920 --> 00:14:37,320 Speaker 1: say first jobs, and then lacrosse is just sort of 264 00:14:37,360 --> 00:14:39,320 Speaker 1: their sideline. You know, they leave work early, go to 265 00:14:39,400 --> 00:14:42,000 Speaker 1: practice because it's just not enough money to live on. 266 00:14:42,440 --> 00:14:45,840 Speaker 1: So you know, if you want the best players in 267 00:14:45,880 --> 00:14:48,880 Speaker 1: the world, and that's what they have and you want 268 00:14:48,880 --> 00:14:51,400 Speaker 1: to keep them, you better pay them. And I think 269 00:14:51,400 --> 00:14:54,200 Speaker 1: they're recognizing that this is the outdoor lacrosse league for 270 00:14:54,240 --> 00:14:57,440 Speaker 1: folks like me who often get them confused. This change 271 00:14:57,800 --> 00:15:01,840 Speaker 1: comes with what seems like a any big pr push 272 00:15:02,040 --> 00:15:05,240 Speaker 1: by the lead new league commissioner, Sandy Brown and also 273 00:15:05,280 --> 00:15:07,680 Speaker 1: owners to say that this is kind of a new 274 00:15:07,720 --> 00:15:11,680 Speaker 1: era in in MLL. You know, they just looking at 275 00:15:11,720 --> 00:15:15,040 Speaker 1: some tweets here. The Atlanta Blaze said that the owners 276 00:15:15,080 --> 00:15:17,520 Speaker 1: meetings earlier this month were a quantum leap in the 277 00:15:17,600 --> 00:15:20,840 Speaker 1: right direction. The owner of the Chesapeague Bay Hawks, Brendan Kelly, 278 00:15:21,160 --> 00:15:22,840 Speaker 1: said that in my eight years of owning a team, 279 00:15:22,840 --> 00:15:26,160 Speaker 1: this was the most productive owners meeting ever. They are clearly, 280 00:15:26,240 --> 00:15:29,040 Speaker 1: whether it's fully accurate or not, they are pushing this 281 00:15:29,560 --> 00:15:32,720 Speaker 1: as a new era for MLL. In a world of 282 00:15:32,760 --> 00:15:37,000 Speaker 1: ot T bar you don't need to aggregate sixty million 283 00:15:37,000 --> 00:15:39,320 Speaker 1: people five million people like the NFL does on on 284 00:15:39,360 --> 00:15:43,760 Speaker 1: a on a Sunday. Can you get fifteen, twenty thousand, 285 00:15:43,840 --> 00:15:47,360 Speaker 1: fifty thousand? Can you build eventually an audience that will 286 00:15:47,400 --> 00:15:52,000 Speaker 1: pay ten fifteen bucks a month because there's such big 287 00:15:52,040 --> 00:15:54,240 Speaker 1: fans of the sport and they want they wanted, when 288 00:15:54,240 --> 00:15:57,560 Speaker 1: they wanted, how they want it. They're really passionate about it. 289 00:15:57,760 --> 00:15:59,720 Speaker 1: Can you build that sort of audience And if you can, 290 00:16:00,160 --> 00:16:01,880 Speaker 1: then you've got a real business. And one of the 291 00:16:01,920 --> 00:16:04,480 Speaker 1: big booze and the things that's been in an arrow 292 00:16:04,600 --> 00:16:06,880 Speaker 1: in lacrosse is quiver for so long is that their 293 00:16:06,920 --> 00:16:11,400 Speaker 1: auto and lacrosse is quiver. Their their audience is generally, 294 00:16:11,600 --> 00:16:14,880 Speaker 1: you know, better off financially than than your average place 295 00:16:14,960 --> 00:16:18,680 Speaker 1: demo affluence exactly. You know, the folks that that played 296 00:16:18,840 --> 00:16:22,040 Speaker 1: lacrosse growing up are more likely uh to be to 297 00:16:22,080 --> 00:16:25,000 Speaker 1: be in an upper class demographic, and that means that 298 00:16:25,280 --> 00:16:27,480 Speaker 1: it might be easier, it should be a less of 299 00:16:27,520 --> 00:16:31,840 Speaker 1: a tough sell. They have money to spend, and that's 300 00:16:32,280 --> 00:16:34,440 Speaker 1: gonna advertising. You want to advertise people who have money 301 00:16:34,480 --> 00:16:38,280 Speaker 1: to spend. Thank you all for listening to the Bloomberg 302 00:16:38,320 --> 00:16:40,840 Speaker 1: Business of Sports podcast. I'm Michael Barr, along with Scott 303 00:16:40,960 --> 00:16:44,920 Speaker 1: Sasnick and Evan Wanting. We are here every Monday, Wednesday 304 00:16:44,960 --> 00:16:47,560 Speaker 1: and Thursday exploring the world of money in sports. Join 305 00:16:47,680 --> 00:16:49,160 Speaker 1: us again at the end of the week when we 306 00:16:49,320 --> 00:16:51,480 Speaker 1: speak with Brett your mark, the man who runs the 307 00:16:51,520 --> 00:16:56,880 Speaker 1: Barclay Center and the Brooklyn Nets. What I mean, who? Wow, 308 00:16:57,080 --> 00:16:59,120 Speaker 1: I didn't know that You didn't know what that he 309 00:16:59,240 --> 00:17:00,560 Speaker 1: was on the show or that's no, No, I knew 310 00:17:00,560 --> 00:17:02,440 Speaker 1: he was on the show. But but you mentioned the 311 00:17:02,480 --> 00:17:05,119 Speaker 1: second half of that. He's the CEO of Brooklyn Sports 312 00:17:05,160 --> 00:17:07,320 Speaker 1: and Entertainment, the bargnant company of the Barkley Center of 313 00:17:07,320 --> 00:17:10,000 Speaker 1: the Brooklyn Nets. Yeah, yeah, wow, No, but didn't you 314 00:17:10,040 --> 00:17:14,399 Speaker 1: mention something else about that? Uh, well, never mind. I 315 00:17:14,560 --> 00:17:18,280 Speaker 1: just I didn't know that he found music. I didn't 316 00:17:18,280 --> 00:17:23,159 Speaker 1: know this week. No, he's a good man. I just 317 00:17:23,280 --> 00:17:25,119 Speaker 1: didn't know his full title, and he was some of 318 00:17:25,160 --> 00:17:29,119 Speaker 1: the title. But I'm an honest man. You're listening to 319 00:17:29,920 --> 00:17:32,960 Speaker 1: Bloomberg Business of Sports on Bloomberg Radio around the world 320 00:17:33,000 --> 00:17:34,960 Speaker 1: and online as an Apple Podcast.