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Speaker 1: So my obsession is different from oh, I need to

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Speaker 1: make this amount of money. No, I love what I'm doing,

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Speaker 1: so I love getting Oh you know what I'm selling cereal?

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Speaker 2: Every moment I get I'm gonna market my serial.

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Speaker 1: People always say, well, how are you going to be

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Speaker 1: successful if you don't believe in what you have?

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Speaker 2: So why should I believe it if you don't believe

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Speaker 2: in it?

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Speaker 1: So think about why should I buy food boo if

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Speaker 1: you didn't believe in it.

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Speaker 2: I seen the way you told us this fuzz by us.

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Speaker 1: It made me get out there and say, you know

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Speaker 1: what I like that, I want that I want to represent,

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Speaker 1: and that's my thing. This is a movement. I tell

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Speaker 1: people all the time. Now, this is bigger than us.

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Speaker 2: This is a movement. The reason it's a movement because

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Speaker 2: it never been done before.

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Speaker 1: And to build generational Well, everybody think it's about money.

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Speaker 1: I tell you all, I had a billion dollars worth

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Speaker 1: of knowledge and I wasn't in it for the money.

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Speaker 1: And that's why I want to show people. I was

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Speaker 1: in it because I loved what I was doing and

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Speaker 1: I was able to give other people opportunities, give other

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Speaker 1: people work. We was building economic empowerment into this community.

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Speaker 1: So that's what I'm saying now with my mindset that

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Speaker 1: I'm thinking, Okay, I'm not successful to I create other

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Speaker 1: millionaires and that's what I did.

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Speaker 2: That's what I did, and that's what I did, and that's.

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Speaker 3: What what if I told you there was more to

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Speaker 3: the story behind game changing events.

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Speaker 4: Get ready for my new podcast, That Moment with Damon

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Speaker 4: John will jump into the personal stories of some of

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Speaker 4: the most influential people on the planet, from business mobiles

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Speaker 4: and celebrities to athletes and artists.

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Speaker 3: All right, so I'm you know, this is funny.

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Speaker 5: So the reason why I started a podcast is because

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Speaker 5: you know, I'm always on somebody else's stuff and I'm

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Speaker 5: I'm really, you know, really trying to accomplish what they

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Speaker 5: want to accomplish. And I don't have I have my voice,

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Speaker 5: but it's more about the questions they're asking me. But

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Speaker 5: I get to ask people that I'm fascinated with or

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Speaker 5: inspired by questions. And I'm known you in passing. We've

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Speaker 5: never really sat down. I mean maybe we sat down,

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Speaker 5: I don't know, ten minutes, twenty minutes. We have the

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Speaker 5: same attorney, we were in many of the same businesses

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Speaker 5: in the same stores, you know, dealing with a lot

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Speaker 5: of the same people in the same circles. We never

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Speaker 5: got into trouble, you know, seeing all that East coast,

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Speaker 5: West coast and this and that. We never had so

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Speaker 5: much respect for you for so many years, and I

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Speaker 5: think that you were one of the groundbreaking pioneers who

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Speaker 5: kind of set the standard.

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Speaker 3: You and I think Bay.

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Speaker 5: Baby and Slim, Yeah, you when you set this whole Listen,

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Speaker 5: I don't need all this money. I'm gonna go and

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Speaker 5: publish my own. I need your pipes distribution. And I

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Speaker 5: know record execs who said, yeah, whatever, and then they said, yeah,

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Speaker 5: you know the size of the checks I'm cutting these cats,

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Speaker 5: And they were huge. And I can tell you know,

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Speaker 5: I can tell when you when you doing doing changing

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Speaker 5: the game. It was not only you were taking up

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Speaker 5: a massive amount of airtime. When I saw that every

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Speaker 5: damn advertisement in a sauce magazine or the magazine was yours,

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Speaker 5: I knew, you know, because if you.

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Speaker 1: Know business, we brought every page in that sauce at

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Speaker 1: that time.

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Speaker 3: And the sauce was a bible.

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Speaker 2: There was a bible for music back then.

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Speaker 5: You know, some of some of the young men and

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Speaker 5: women may not know who you are, the same as

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Speaker 5: we may have not known the Barry Gordy stories or

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Speaker 5: anything like that. But what was the first year that

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Speaker 5: Nolan the Records was founded? Because I mean your big

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Speaker 5: song was make them say do you still perform at all?

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Speaker 2: Yeah?

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Speaker 5: So matter of fact, by the way, your masterp all right,

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Speaker 5: you know I should say your name?

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Speaker 3: I guess right name? And John Wail we're at it.

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Speaker 2: Yes, were here.

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Speaker 1: So you know, I think the main thing for me,

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Speaker 1: I got into the music business as a business.

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Speaker 2: No Limit Records started as a retail record store.

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Speaker 1: Okay, we didn't. We didn't start as a record company.

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Speaker 1: So I started, nineteen year old kid, own my own

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Speaker 1: record store. It learned the music business from there.

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Speaker 5: How did you even okay, well why would you That's

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Speaker 5: a whole nother story, because you know somebody who has

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Speaker 5: who had maybe had access to records or whatever. How

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Speaker 5: did you even get them to? Where'd you get the

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Speaker 5: records from? Because you know, at that time, there was

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Speaker 5: no I'll sell it online, there was no one line.

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Speaker 5: How did you even When was that moment that you said,

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Speaker 5: instead of slinging on the streets, I'm going to create

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Speaker 5: the actual store, and I'm going to go against the

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Speaker 5: whatever the big box stores were at that time to

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Speaker 5: sold records.

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Speaker 1: So what I did was I watched this small company

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Speaker 1: was called Jones and Harris and rich Mond, California, Okay,

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Speaker 1: And so I was out there and what I did

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Speaker 1: was I was able to look at they brochures they had,

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Speaker 1: and they had where they distributed.

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Speaker 2: Their music from.

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Speaker 1: And so my thing No Limit was we could get

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Speaker 1: any music in the day. So I was using up

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Speaker 1: xym FedEx into whatever music you want. What year was this,

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Speaker 1: that had to be like ninety one?

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Speaker 5: Yeah, and then when did you say, yo, you know what,

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Speaker 5: I'm gonna just do?

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Speaker 3: My Were you the first act on No Limit?

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Speaker 2: Yeah? I was the first act. What happened was.

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Speaker 1: All the big audience us to come through my store,

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Speaker 1: whether it was tupat et forty and so will was

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Speaker 1: the story right in Richmond, California. And so what I

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Speaker 1: used to do was I sell it music on consignment

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Speaker 1: and so that's how I started.

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Speaker 3: So so you know what it sounds like me, I

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Speaker 3: started on consignment too.

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Speaker 2: Yeah.

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Speaker 3: You know a lot of people don't really that.

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Speaker 5: You know, you think you need money to make money, No,

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Speaker 5: you need to find opportunity, and you need distribution. And

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Speaker 5: if those people were printing or pressing those records at

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Speaker 5: a dollar two dollars four dollars, well to give you

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Speaker 5: one hundred dollars worth of records that could potentially be

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Speaker 5: at that time, I guess an alum with something for

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Speaker 5: fifteen dollars, right, give you one hundred dollars.

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Speaker 3: Now that's one. That's fifteen hundred dollars.

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Speaker 5: They're not really out of anything, and you basically are

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Speaker 5: working for them.

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Speaker 3: But on the flip side.

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Speaker 5: You're letting them do all the music and then you're saying,

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Speaker 5: if it's good enough, you take it.

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Speaker 3: If not, I give it back to you.

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Speaker 2: And so people don't realize.

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Speaker 1: For me, when I got into the business side of this,

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Speaker 1: I look for a problem. So I found a problem

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Speaker 1: was no black owned companies that was doing that.

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Speaker 2: Nobody looked like me.

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Speaker 1: The older couple that were selling music in Richmond, they

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Speaker 1: had like gospel in R and B, no hip hop.

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Speaker 2: So I found a problem. That's where no limit come from.

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Speaker 5: And when the problem was the problem also that a

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Speaker 5: kid may come in the store, they have a limited

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Speaker 5: amount of money, they have to make a decision right.

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Speaker 5: And you also were the one to say, let me

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Speaker 5: tell you which one is everybody's buying or who's coming up.

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Speaker 5: Because when I started, I went to the main season world,

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Speaker 5: they didn't care. But when I go to a store

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Speaker 5: like yours, when a kid come in, they will say, listen,

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Speaker 5: you may be cool about this brand. Let me tell

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Speaker 5: you about these four young men where they're coming from.

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Speaker 5: Oh did you see this new video coming out? It's

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Speaker 5: in there in the in the back and the left.

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Speaker 5: The guy with three teeth is wearing it. You know

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Speaker 5: what I mean, and you know what I mean, and

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Speaker 5: giving them that kind of that inside story, and I

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Speaker 5: think that that was it. So I didn't even know

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Speaker 5: about California. Why my thing was where you started representing

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Speaker 5: New Orleans.

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Speaker 1: I come from New Orleans, born and raised, played basketball,

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Speaker 1: went to the University of Houston, got hurt, and I

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Speaker 1: had to decide what I was gonna do, and I

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Speaker 1: ended up going to Richmond, California. My mom was out

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Speaker 1: there at the time. Sonia had relatives out there. That's

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Speaker 1: my ex wife, So we we went. We said we

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Speaker 1: want to get away from New Orleans. And so when

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Speaker 1: I got away, I was able to see that I

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Speaker 1: had the opportunity to start a business. I had no money,

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Speaker 1: bumped into this older white gentleman that owned the building that.

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Speaker 2: Need to be fixed up. So look how God work.

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Speaker 1: Though this guy seen me and recognized me as a

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Speaker 1: basketball player from New Orleans. Everybody knew I was a

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Speaker 1: big time basketball player, so basketball was supposed to be.

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Speaker 2: The way for me.

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Speaker 1: I got hurt and I was kind of down, so

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Speaker 1: I had to decide what I was gonna do. My

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Speaker 1: grandfather was saying, you need to go do something. You

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Speaker 1: got to get up. You can't just lay around here.

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Speaker 1: So I got up, decided to get.

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Speaker 2: On the road, and the rest was history.

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Speaker 1: I didn't have no money, had five hundred dollars probably,

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Speaker 1: so I wanted to start a business. And this guy

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Speaker 1: told me, if you fix this building up, I'll let

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Speaker 1: you have it for rent free for a year. So

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Speaker 1: I fixed the building up, started no limit records, and

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Speaker 1: just started grinding and hustling from them.

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Speaker 5: How many athletes have access to people like that and

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Speaker 5: they don't take the opportunity to do that, because you

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Speaker 5: know who else did something like that guy named mc hammer.

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Speaker 5: He had access to the team, right, and he took that,

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Speaker 5: But also I think do you think naming it no

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Speaker 5: limit was kind of you know, puff said we ain't

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Speaker 5: gonna stop, and he ain't gonna stop.

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Speaker 3: You call it no limit. Do you think that that.

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Speaker 5: All so is something that somebody speaking every single day like, yo,

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Speaker 5: this is no limit records, there is no limit to

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Speaker 5: what we can do.

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Speaker 1: It's no limit to our success. You're not gonna stop me.

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Speaker 1: I'm not giving up. I named myself master Bee because

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Speaker 1: I'm a master whatever I do, and so I could

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Speaker 1: have named it anything, but I know that naming my

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Speaker 1: company no limit it's the reason why I'm still going today.

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Speaker 2: But it's also built on failure.

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Speaker 1: So a lot of people get afraid to feel. For me,

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Speaker 1: I feel far forward, get up, run, chase my dreams,

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Speaker 1: do what I gotta do, and I don't quit. So

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Speaker 1: that's what no limits so when people look at it.

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Speaker 1: I got the whole no limit thing for my grandfather.

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Speaker 1: So he was in the military, so that's where the

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Speaker 1: whole soldier thing come from. And so at that time,

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Speaker 1: my grandfather had passed and my grandmother got this settlement.

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Speaker 2: She gave all the kids.

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Speaker 1: I lived with my grandparents, so they had twelve kids

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Speaker 1: me and my brother made fourteen. So I never got

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Speaker 1: to bed on my own til I got to college.

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Speaker 1: So I slept on the floor my whole life, but

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Speaker 1: I didn't cry about it. That that made me appreciate

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Speaker 1: life and thankful for just having a roof over my

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Speaker 1: head because we was poor. I grew up in one

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Speaker 1: of the worst projects in New Orleans, but basketball was

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Speaker 1: my way out. Basketball got me to college, got me

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Speaker 1: opportunity to do what I was able to do, get education.

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Speaker 2: So I tell people all.

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Speaker 1: The time, it's consistency for me, right, So I learned

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Speaker 1: that in college. So I make this joke with laugh

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Speaker 1: and tell people I graduated in thirty days. So when

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Speaker 1: I got hurt, you don't understand.

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Speaker 5: That you graduated in thirty days. Yeah, break that down.

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Speaker 5: So look, so I'm going. I'm at the University of Houston.

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Speaker 5: I'm playing basketball in the professor I'm in business school. Communication.

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Speaker 5: Professor told me that I was gonna make two hundred

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Speaker 5: and fifty thousand when I graduate. I said, no, so

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Speaker 5: I'm gonna make a million dollars.

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Speaker 1: So and what happened was professor said, Okay, what do

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Speaker 1: McDonald sell? They taught me colors taught me all this

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Speaker 1: stuff in business school, right marketing. I said McDonald's selling

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Speaker 1: big Max. One kid said cheeseburgers, one kid said Frenchville.

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Speaker 1: I said all of y'all wrong, said McDonald's selling consistency.

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Speaker 1: That was my thirtieth day in school, and I realized

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Speaker 1: that everything that I do is gonna be with consistency.

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Speaker 2: I didn't need to I didn't need it no more.

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Speaker 1: I was done. I was going to run my own

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Speaker 1: company and everything that I do.

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Speaker 3: So that was the moment, Because so.

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Speaker 1: The moment was he told me that the big Mac

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Speaker 1: thing was cool, but he said, look at every McDonald's

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Speaker 1: that big Mac taste the same. That's why people go

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Speaker 1: back to the store and buy. And so I started

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Speaker 1: realizing that whatever I do, it got to be consistency.

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Speaker 1: Whether I'm gonna get out and try to be the

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Speaker 1: best athlete, I got to get up in the morning,

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Speaker 1: work hard, do what I gotta do right. If I'm

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Speaker 1: going to be the best business person, I got to

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Speaker 1: have the same consistency. I got to treat my customers right,

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Speaker 1: I got to do all these different things. Everything have

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Speaker 1: to have consistency. And so I took that in everything

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Speaker 1: that I do.

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Speaker 5: You know, But on the flip side of it, people

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Speaker 5: don't realize that they also don't get places because they

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Speaker 5: consistently let people down.

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Speaker 3: Yeah, you know, I had a personal work for me.

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Speaker 5: One time and they were like, you know, they got

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Speaker 5: about seventy or eighty percent of the things down and

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Speaker 5: they will, well, a great person and everything has a price.

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Speaker 5: And I was like, but you know, one out of

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Speaker 5: five things that you say you're gonna do, your lady,

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Speaker 5: you don't do it. And they were like, I know,

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Speaker 5: but think about the other four thing. I said, but

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Speaker 5: you know what, let me ask you something. If my

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Speaker 5: car is only reliable eighty one out of five eighty

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Speaker 5: percent of the time, but I can afford any goddamn

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Speaker 5: car I want. Why am I Why am I paying

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Speaker 5: for it? Why do I have that car?

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Speaker 3: You see? Because at a price.

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Speaker 5: Keeping that car on one of my properties that it

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Speaker 5: goes up and down the road, that's fine, But on

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Speaker 5: a highway I don't need it. I can afford a

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Speaker 5: perfectly good car. So you're consistently gonna let me down.

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Speaker 2: That's because they don't have no integrity.

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Speaker 3: You know, they don't think about our.

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Speaker 5: Job as a boss or your job as a husband

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Speaker 5: or a wife, or a father or a mother. You

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Speaker 5: know your dad who keeps telling you smoking is wrong,

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Speaker 5: but they keep sneaking out of house, so they.

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Speaker 3: Consistently doing the wrong thing.

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Speaker 2: I don't want to be on that side of the road.

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Speaker 3: I know you're right, I don't.

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Speaker 1: But those are average people. Those people don't have But

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Speaker 1: think about it. They want what you have, but they

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Speaker 1: don't want to do the work, but don't want to

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Speaker 1: the self accountability or the discipline. But like I said,

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Speaker 1: of getting up early than the month, everybody want to

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Speaker 1: be the boss, but nobody want to do what the

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Speaker 1: boss do. So the boss got a sacrifice, do all

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Speaker 1: these different things. But they got people out here that

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Speaker 1: really want your life, but really don't want.

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Speaker 2: To do what it takes to live your life. You know,

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Speaker 2: think about it.

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Speaker 1: I mean, come on, bro, when you first started with football, right,

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Speaker 1: think about this and me and you had the same lawyer.

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Speaker 1: We all been through all kinds of stuff, Like even

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Speaker 1: our people didn't believe in us. You probably had the

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Speaker 1: most problem with people that look like us buying your

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Speaker 1: clothes then, so think about.

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Speaker 3: Black people don't buy football.

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Speaker 5: See, you know the black people who let me tell you,

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Speaker 5: the black people who buy football really wealthy, super educated

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Speaker 5: or some form of a celebrity or somebody who knows

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Speaker 5: you know, and you know why because they've been through

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Speaker 5: enough and they've gotten through the point where they go,

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Speaker 5: I can buy anything, and when I buy it by

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Speaker 5: things because they're more into the reason why.

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Speaker 3: And they'll buy Lou at the same time. But the

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Speaker 3: other ones, you don't.

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Speaker 1: What you had was for us by us, right, So

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Speaker 1: I would I never came to you and ask you for.

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Speaker 5: No no, and you would have liked you would even

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Speaker 5: when you had your own brand, because it seemed like

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00:16:17,360 --> 00:16:21,720
Speaker 5: the master p wore what was good and hot his

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00:16:21,760 --> 00:16:25,880
Speaker 5: own brand. No lemon food, Boo Louis whatever it is.

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Speaker 5: You wore what was hot, you know.

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Speaker 2: But I had a.

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Speaker 1: Special reason to wear your brand because they look at

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Speaker 1: another brother that's doing something that's in that fashion world.

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Speaker 1: I'm like, I have to represent this well. I appreciate

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Speaker 1: our brain and so I tell people all the time,

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Speaker 1: like we got to stop the self hate. And it's

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Speaker 1: a lot because when you look at it, a lot

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Speaker 1: of these brands come from just where we come from,

330
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Speaker 1: going the same factories.

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Speaker 2: We create these ideas.

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Speaker 1: You know, a lot of us started out the trunk

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Speaker 1: of our car, out of our garage, and I tell

334
00:16:59,280 --> 00:17:01,160
Speaker 1: you all the time, it's like, what we have the

335
00:17:01,200 --> 00:17:04,399
Speaker 1: cereal right right? So we created a brand, Me and

336
00:17:04,440 --> 00:17:08,280
Speaker 1: Snoop Snoop Cereal. We're probably one of the best tasting

337
00:17:08,359 --> 00:17:11,679
Speaker 1: brands in the world. What our culture gonna experts how

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00:17:11,760 --> 00:17:14,240
Speaker 1: much sugar is in there? And I'm gonna say for

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Speaker 1: the people that buy cereal, now, if you just want

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00:17:16,760 --> 00:17:19,639
Speaker 1: a healthy, healthy thing of cereal, then you.

341
00:17:19,640 --> 00:17:22,879
Speaker 2: Should go to Whole Food whatever. But I grew up

342
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Speaker 2: eating this.

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Speaker 1: I grew up on Wick We you know, I said,

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Speaker 1: we lived in a three bedroom project with my grandparents

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Speaker 1: with sixteen people. Right this is this was our brother's

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00:17:32,680 --> 00:17:35,800
Speaker 1: lunch and dinner. So I know everything about cereal and

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00:17:35,840 --> 00:17:37,800
Speaker 1: so that's why we got into this business. So now

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Speaker 1: once we get in and able to take over, if

349
00:17:40,760 --> 00:17:43,480
Speaker 1: this brand, he'll taste better than Tony the type mm hm,

350
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Speaker 1: why would you not buy it from me?

351
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Speaker 6: No?

352
00:17:46,480 --> 00:17:47,159
Speaker 3: I don't want to get that.

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Speaker 5: And by the way, when I say when I say

354
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Speaker 5: that black people don't buy Boo, the only reason I

355
00:17:51,400 --> 00:17:54,680
Speaker 5: can say that is we're super big and Philippines and

356
00:17:54,760 --> 00:17:58,119
Speaker 5: Korea and barriers of the paces. Drake and Sissa and

357
00:17:58,160 --> 00:18:00,920
Speaker 5: a lot of great artists wear it and master. I'm

358
00:18:00,960 --> 00:18:02,080
Speaker 5: just talking about no.

359
00:18:02,119 --> 00:18:04,840
Speaker 2: Traditionally the way I want to change the thing. No.

360
00:18:04,840 --> 00:18:06,480
Speaker 5: But I'm gonna get to this too, because this is

361
00:18:06,520 --> 00:18:10,440
Speaker 5: my point, you know, I was, and this goes on

362
00:18:10,560 --> 00:18:13,240
Speaker 5: to what we're saying, no limits, right, so fooboo, no

363
00:18:13,320 --> 00:18:17,480
Speaker 5: limits records, right, no limit clothing. I'm in Middle America

364
00:18:17,560 --> 00:18:21,080
Speaker 5: now and you know, stopping my gas station. All of

365
00:18:21,080 --> 00:18:26,040
Speaker 5: a sudden, I start to see these chips and for

366
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Speaker 5: some reason, and I know I generally know business. When

367
00:18:29,520 --> 00:18:33,960
Speaker 5: you look at the general chip selection in the markets now,

368
00:18:34,680 --> 00:18:38,080
Speaker 5: even from ten years ago, it must be one of

369
00:18:38,119 --> 00:18:41,119
Speaker 5: the big boys and girls have snatched up a lot

370
00:18:41,160 --> 00:18:44,119
Speaker 5: of the brands. They the ones that I'm not talking about,

371
00:18:44,680 --> 00:18:47,000
Speaker 5: you know, in your category because your character we're going

372
00:18:47,040 --> 00:18:49,600
Speaker 5: to start talking about that looks like they're really condensed.

373
00:18:49,600 --> 00:18:51,520
Speaker 5: The it's not a lot of different forms of corn

374
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Speaker 5: chips and whatever cases because they're maximizing.

375
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Speaker 3: Right. But now I go into certain territories.

376
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Speaker 5: And rap snack, I'm seeing people on there like uh,

377
00:19:04,440 --> 00:19:06,760
Speaker 5: let's name some of the artists are on on.

378
00:19:07,160 --> 00:19:09,560
Speaker 2: I mean we could go, I mean you got Rick.

379
00:19:09,480 --> 00:19:13,840
Speaker 5: Ross, Rick Ross, it has to be lemon lemon pepper, right,

380
00:19:13,880 --> 00:19:15,480
Speaker 5: you gotta do because I mean, because now you got

381
00:19:16,040 --> 00:19:16,879
Speaker 5: as soon as I see it.

382
00:19:16,920 --> 00:19:19,320
Speaker 3: Of course in my mind is no lemon pepper.

383
00:19:19,400 --> 00:19:22,840
Speaker 5: My wing of course snoop too, right, A lot of

384
00:19:22,880 --> 00:19:25,680
Speaker 5: the younger artists on there too, And and I looked

385
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Speaker 5: at and I said.

386
00:19:26,720 --> 00:19:28,800
Speaker 3: As far as by us again, right, if I if

387
00:19:28,800 --> 00:19:30,400
Speaker 3: I love this artist, and.

388
00:19:30,400 --> 00:19:32,239
Speaker 5: Even if I didn't love the artists, and I love

389
00:19:32,359 --> 00:19:34,480
Speaker 5: the like the chips and the flavor profile, I'm going

390
00:19:35,840 --> 00:19:39,520
Speaker 5: there are people in this company.

391
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Speaker 3: That look like me, like what I like, think like me?

392
00:19:43,040 --> 00:19:45,960
Speaker 5: Right, and it's the same exact thing. And so now

393
00:19:46,359 --> 00:19:49,080
Speaker 5: I didn't know if you went on wait I heard, yes,

394
00:19:49,320 --> 00:19:51,919
Speaker 5: you have rice as well, right, everything like, So my

395
00:19:52,000 --> 00:19:53,080
Speaker 5: thing is let's do the run down.

396
00:19:53,119 --> 00:19:53,480
Speaker 2: What do you got?

397
00:19:53,520 --> 00:19:56,199
Speaker 1: My thing is product out waste talent, product gonna be

398
00:19:56,240 --> 00:19:58,240
Speaker 1: here when we're not here, So and.

399
00:19:58,200 --> 00:19:59,760
Speaker 3: What do you what? What?

400
00:19:59,760 --> 00:20:02,320
Speaker 2: What? So? I must start everything like you like? So

401
00:20:02,480 --> 00:20:03,960
Speaker 2: look at right now, this is my shoes.

402
00:20:04,240 --> 00:20:07,240
Speaker 1: When y' got to motivating oneself, encourage you actively to

403
00:20:07,280 --> 00:20:11,200
Speaker 1: think independently. Right, So we have rice, we have noodles,

404
00:20:11,520 --> 00:20:13,359
Speaker 1: we have chips. We got cereal.

405
00:20:13,560 --> 00:20:15,399
Speaker 5: Now let's talk about the rice noodles and we know

406
00:20:15,480 --> 00:20:18,640
Speaker 5: the chips the rice because I haven't seen the rice myself.

407
00:20:20,600 --> 00:20:23,880
Speaker 5: What what what are they have artists on them or they.

408
00:20:24,040 --> 00:20:29,040
Speaker 1: Know the rights is we were going after a national customer.

409
00:20:29,119 --> 00:20:32,760
Speaker 1: When you look at Uncle Ben right, we never owned

410
00:20:32,760 --> 00:20:35,880
Speaker 1: that under certain and my thing is that was pure

411
00:20:35,960 --> 00:20:38,560
Speaker 1: mockery of us, Like because my grandparents should to make

412
00:20:38,600 --> 00:20:39,680
Speaker 1: me buy those products?

413
00:20:40,200 --> 00:20:42,360
Speaker 2: The answer Mama of the pancakes and all that.

414
00:20:42,320 --> 00:20:46,320
Speaker 1: Stuff, right, So we created those products to build economic empowerment.

415
00:20:46,359 --> 00:20:48,720
Speaker 2: I want to teach how people that we can do

416
00:20:48,800 --> 00:20:49,120
Speaker 2: this too.

417
00:20:49,160 --> 00:20:51,840
Speaker 1: It it's those other brands are going to be around,

418
00:20:52,119 --> 00:20:53,360
Speaker 1: but it's enough for all of.

419
00:20:53,359 --> 00:20:55,480
Speaker 3: Us and out of your company part of the proceeds.

420
00:20:55,600 --> 00:21:00,720
Speaker 1: Yeah, it goes back to curbing hunger and UH and homelessness.

421
00:21:01,160 --> 00:21:03,280
Speaker 1: And so that's what we do. So the more we make,

422
00:21:03,320 --> 00:21:05,880
Speaker 1: the more we give. And that's the thing that we've

423
00:21:05,880 --> 00:21:08,119
Speaker 1: been doing this for for twenty some years. So people

424
00:21:08,160 --> 00:21:10,600
Speaker 1: don't realize, like that's how long.

425
00:21:10,520 --> 00:21:12,400
Speaker 3: Get Why are people talking about that?

426
00:21:12,600 --> 00:21:14,639
Speaker 1: Well, because it's positive thinking about the media don't want

427
00:21:14,640 --> 00:21:16,200
Speaker 1: to talk about that because we're not like you just said,

428
00:21:16,240 --> 00:21:17,280
Speaker 1: we're not getting in trouble.

429
00:21:17,680 --> 00:21:20,520
Speaker 2: Now we was getting in trouble. They'll be talking about.

430
00:21:20,800 --> 00:21:22,240
Speaker 3: Then then you a piece of it soon as you

431
00:21:22,280 --> 00:21:24,000
Speaker 3: do something right, Why.

432
00:21:23,800 --> 00:21:26,560
Speaker 1: Are they Because it's positive, it's positive, think about it?

433
00:21:27,400 --> 00:21:30,119
Speaker 2: Who want to? Who like that? Don't make a good story?

434
00:21:30,480 --> 00:21:33,680
Speaker 1: That great that we were putting all this money back

435
00:21:33,680 --> 00:21:36,760
Speaker 1: into the community, We educating our people, educating our culture.

436
00:21:37,080 --> 00:21:39,840
Speaker 2: But that don't make That's not sex, that's not sex,

437
00:21:39,920 --> 00:21:40,680
Speaker 2: that's not text.

438
00:21:59,200 --> 00:22:02,639
Speaker 5: I have never been on the cover of any African

439
00:22:02,680 --> 00:22:04,080
Speaker 5: American magazine.

440
00:22:04,560 --> 00:22:04,879
Speaker 2: All right.

441
00:22:05,440 --> 00:22:10,359
Speaker 5: I've been on the cover of Ink two or three times. Success.

442
00:22:11,800 --> 00:22:15,040
Speaker 5: Now I'm gonna qualify that statement. I shouldn't be on

443
00:22:15,080 --> 00:22:16,920
Speaker 5: the cover of sports magazine, I shouldn't be on the

444
00:22:16,960 --> 00:22:19,000
Speaker 5: cover of music magazine, all right, But I haven't been

445
00:22:19,040 --> 00:22:21,760
Speaker 5: on the cover of any other I've seen. You want

446
00:22:21,800 --> 00:22:28,840
Speaker 5: to cover of some congratulations. Why aren't we talking about

447
00:22:29,119 --> 00:22:32,520
Speaker 5: more of that internally or in the communities?

448
00:22:32,600 --> 00:22:34,680
Speaker 3: Because if we're not, then why should anybody else?

449
00:22:34,840 --> 00:22:37,280
Speaker 5: Let me tell you the reason, right, And I'm not

450
00:22:37,280 --> 00:22:40,760
Speaker 5: saying I need that because you want CNBC and ABC.

451
00:22:40,840 --> 00:22:42,160
Speaker 3: I'm the Kardashians of CNBC.

452
00:22:42,280 --> 00:22:43,359
Speaker 2: Yeah, but you don't need that.

453
00:22:43,440 --> 00:22:45,159
Speaker 1: But guess what if you did something wrong, you'd be

454
00:22:45,200 --> 00:22:47,960
Speaker 1: on the shade room quick for sure. You know what

455
00:22:48,040 --> 00:22:50,240
Speaker 1: I'm saying right about that. So the difference that we

456
00:22:50,280 --> 00:22:53,000
Speaker 1: got to change the mindset of the way our culture

457
00:22:53,040 --> 00:22:54,959
Speaker 1: think because now we got to show them all these

458
00:22:55,000 --> 00:22:59,399
Speaker 1: success storders, like us being successful doing something positive. So

459
00:22:59,440 --> 00:23:01,400
Speaker 1: it's gonna take a little time. And so that's my thing.

460
00:23:01,440 --> 00:23:04,280
Speaker 1: It's really a fight. It's not like a black or white,

461
00:23:04,720 --> 00:23:07,600
Speaker 1: Asian or Latino thing, because we sell product to everybody

462
00:23:07,680 --> 00:23:12,320
Speaker 1: right now. The difference is we are different because we

463
00:23:12,440 --> 00:23:15,760
Speaker 1: realize that we need some diversity in the space.

464
00:23:16,240 --> 00:23:17,760
Speaker 2: Everybody else don't understand it.

465
00:23:17,880 --> 00:23:23,000
Speaker 1: So if they keep us uneducated, keep us program wrong,

466
00:23:23,320 --> 00:23:26,800
Speaker 1: showing all the negative negativity. Right, So now people are

467
00:23:26,800 --> 00:23:28,400
Speaker 1: afraid to do what we do because it's hard.

468
00:23:28,400 --> 00:23:28,960
Speaker 2: It's not easy.

469
00:23:29,040 --> 00:23:32,399
Speaker 1: Think about it, running your own company, taking care of

470
00:23:32,400 --> 00:23:36,760
Speaker 1: so many people, giving back, making changes in your life,

471
00:23:36,800 --> 00:23:38,960
Speaker 1: making a difference. People don't want to see that, like

472
00:23:39,040 --> 00:23:41,400
Speaker 1: that's not cool for us, Like they want to see

473
00:23:41,440 --> 00:23:42,760
Speaker 1: us running around.

474
00:23:43,320 --> 00:23:45,040
Speaker 3: Each other saying we told you think about it.

475
00:23:44,800 --> 00:23:48,520
Speaker 1: It's enough on every block for us to help in

476
00:23:48,600 --> 00:23:50,440
Speaker 1: the eat and to be able to feed our people

477
00:23:50,560 --> 00:23:52,520
Speaker 1: but we get in the streets, we march, we fight.

478
00:23:53,080 --> 00:23:55,920
Speaker 1: But think about it now, while we marching, it's not

479
00:23:56,000 --> 00:23:59,640
Speaker 1: just us no more. It's blacks, its whites, it's Asian Latinos.

480
00:23:59,640 --> 00:24:02,600
Speaker 1: We all marching together because we all tied. We all tied,

481
00:24:02,680 --> 00:24:04,879
Speaker 1: but our culture. We got to get rid of the

482
00:24:04,920 --> 00:24:07,240
Speaker 1: self hate because they want to hide that. So not

483
00:24:07,320 --> 00:24:09,560
Speaker 1: these kids don't realize. They think we just got to

484
00:24:09,600 --> 00:24:12,119
Speaker 1: be at the least an entertainers. So we've proven them,

485
00:24:12,160 --> 00:24:14,520
Speaker 1: even us sitting down, because my thing is once I

486
00:24:14,600 --> 00:24:16,800
Speaker 1: give somebody my.

487
00:24:16,840 --> 00:24:18,760
Speaker 2: Word, I got to show up.

488
00:24:18,880 --> 00:24:19,399
Speaker 3: That's right.

489
00:24:19,560 --> 00:24:22,080
Speaker 2: You think about it. Once I told your guy.

490
00:24:22,080 --> 00:24:25,560
Speaker 5: It's a Sunday. Yeah right now I'm here listen. But

491
00:24:25,640 --> 00:24:27,960
Speaker 5: you know it's my thing. You show it up with

492
00:24:28,160 --> 00:24:34,080
Speaker 5: your beautiful son, by yourself. Ain't no posse running around here.

493
00:24:34,680 --> 00:24:35,119
Speaker 3: You known.

494
00:24:35,200 --> 00:24:37,520
Speaker 1: Let me tell you something. I realize who I am

495
00:24:37,560 --> 00:24:40,280
Speaker 1: in life. Don't be afraid to grow up and change.

496
00:24:40,800 --> 00:24:44,040
Speaker 1: I realize that I have only one boss, and that's God.

497
00:24:44,920 --> 00:24:47,560
Speaker 1: And so where I'm going there a lot of people

498
00:24:47,600 --> 00:24:51,280
Speaker 1: can't go. Like they can't they can't go. My mind

499
00:24:51,359 --> 00:24:52,880
Speaker 1: is focused. I know what I'm doing and I want

500
00:24:52,920 --> 00:24:55,640
Speaker 1: to help so many people my life is about It's

501
00:24:55,680 --> 00:24:59,440
Speaker 1: not about me no more. It's about being a servant.

502
00:24:59,640 --> 00:25:02,600
Speaker 1: And I want to leave an imprint on this earth

503
00:25:02,640 --> 00:25:04,560
Speaker 1: to where they know. You know, you're not gonna remember

504
00:25:04,640 --> 00:25:06,800
Speaker 1: masterpiece just by music. You're gonna say this is the

505
00:25:06,840 --> 00:25:10,400
Speaker 1: first black owned company that changed the breakfast food game.

506
00:25:10,440 --> 00:25:12,119
Speaker 2: We disrupted the whole breakfastood.

507
00:25:12,320 --> 00:25:14,640
Speaker 1: Think about it. Nobody looked like us. The same thing

508
00:25:14,680 --> 00:25:17,320
Speaker 1: you've done is nobody looked like us in this field.

509
00:25:18,040 --> 00:25:20,160
Speaker 1: So think about now when it come back and look,

510
00:25:20,200 --> 00:25:22,600
Speaker 1: they gonna say, oh yeah, he sold one hundred million records,

511
00:25:23,160 --> 00:25:27,440
Speaker 1: but he built this massive empire in a breakfast food

512
00:25:27,480 --> 00:25:30,840
Speaker 1: game to help so many people. It's different than music, right,

513
00:25:30,920 --> 00:25:34,480
Speaker 1: once your music is gone, then it's over with. Every

514
00:25:34,520 --> 00:25:36,800
Speaker 1: time one of these selling the snow, they just replace

515
00:25:36,840 --> 00:25:39,560
Speaker 1: it and they keep coming. And so that's what they

516
00:25:39,560 --> 00:25:41,320
Speaker 1: didn't want us to be a part of us. Who

517
00:25:41,400 --> 00:25:45,080
Speaker 1: look at when you look at breakfast food or cereal. Right,

518
00:25:45,680 --> 00:25:48,120
Speaker 1: this has been around for a hundred years. It never

519
00:25:48,160 --> 00:25:50,359
Speaker 1: been a black owned and been a black president. And

520
00:25:50,440 --> 00:25:53,520
Speaker 1: so me and Snoop is changing that absolutely.

521
00:25:53,560 --> 00:25:55,240
Speaker 5: And I want to I want to a lot of people,

522
00:25:55,240 --> 00:25:57,440
Speaker 5: you know, want when when When when people like us talk.

523
00:25:57,480 --> 00:25:59,680
Speaker 5: They don't pull out a lot of really significant nuggets.

524
00:26:01,000 --> 00:26:03,680
Speaker 5: Number One, you said that when we march or we

525
00:26:03,800 --> 00:26:06,560
Speaker 5: get together and injustices and every time, whether it had

526
00:26:06,600 --> 00:26:11,399
Speaker 5: been the Holocaust, apartheid, civil war, civil rights, just because

527
00:26:11,440 --> 00:26:14,120
Speaker 5: you're pro black, you're not anti anything else, because people

528
00:26:14,160 --> 00:26:16,080
Speaker 5: of all colors get together. Right Because we're in a

529
00:26:16,160 --> 00:26:20,040
Speaker 5: we're in a studio that is an African American owned studio.

530
00:26:20,280 --> 00:26:24,720
Speaker 5: The staff African American, My staff and friends are here

531
00:26:24,960 --> 00:26:30,679
Speaker 5: and they are come from uh some part of Italian,

532
00:26:30,920 --> 00:26:40,560
Speaker 5: some Lebanes or huh Albanian. Huh huh. You're in a

533
00:26:40,600 --> 00:26:45,480
Speaker 5: mixed mixed white male black. It's rainbow in here. So

534
00:26:46,160 --> 00:26:48,360
Speaker 5: I think people too literal in this country these days.

535
00:26:48,400 --> 00:26:51,160
Speaker 5: You got to be this or that. You can't be. Hey,

536
00:26:51,520 --> 00:26:53,719
Speaker 5: I love what you're doing for the African American community

537
00:26:53,760 --> 00:26:57,320
Speaker 5: because behind you and me and our success, there has

538
00:26:57,359 --> 00:27:00,960
Speaker 5: been white, Jewish, Asian a lot of other people. So

539
00:27:01,080 --> 00:27:03,840
Speaker 5: let's let's make sure people understand what we're saying.

540
00:27:04,040 --> 00:27:04,800
Speaker 2: I love good.

541
00:27:04,640 --> 00:27:07,919
Speaker 5: People and people and good people even if they're not

542
00:27:08,040 --> 00:27:10,399
Speaker 5: part of what your culture is. When they say you're

543
00:27:10,440 --> 00:27:13,479
Speaker 5: doing something and you're doing it the right way, they

544
00:27:13,520 --> 00:27:14,439
Speaker 5: want to let me.

545
00:27:14,440 --> 00:27:16,639
Speaker 2: Let me explain something to you. Right, So with the cereal,

546
00:27:17,359 --> 00:27:18,000
Speaker 2: I have.

547
00:27:20,400 --> 00:27:24,439
Speaker 1: White blacks, Asian Latinos. People are fighting for me because

548
00:27:24,480 --> 00:27:27,800
Speaker 1: they like it's time, like this should have been happening,

549
00:27:28,119 --> 00:27:29,560
Speaker 1: Like they're gonna buy it the same way we were

550
00:27:29,600 --> 00:27:31,159
Speaker 1: fighting for like, oh, we should have been had a

551
00:27:31,160 --> 00:27:33,919
Speaker 1: black president a long time ago. Like this is not

552
00:27:34,000 --> 00:27:36,960
Speaker 1: gonna change nothing. So it's probably more white people fighting

553
00:27:37,000 --> 00:27:40,840
Speaker 1: for me in this to say, man, this is way overdue.

554
00:27:40,920 --> 00:27:42,600
Speaker 3: Yeah, we should look like the people we serve. Yeah,

555
00:27:42,640 --> 00:27:43,200
Speaker 3: and guess what.

556
00:27:43,320 --> 00:27:45,840
Speaker 1: They they love the product because it tastes good, and

557
00:27:45,880 --> 00:27:48,159
Speaker 1: they say they love what we stand for and what

558
00:27:48,200 --> 00:27:49,120
Speaker 1: we're giving back to.

559
00:27:49,560 --> 00:27:52,359
Speaker 5: And you're gonna put money back, because what's gonna happen

560
00:27:52,440 --> 00:27:56,000
Speaker 5: is you're gonna put money back in the community where

561
00:27:56,240 --> 00:27:58,800
Speaker 5: you have the right police and the right education, the

562
00:27:58,880 --> 00:28:00,679
Speaker 5: right teachers. And then what what does that do for

563
00:28:00,760 --> 00:28:05,800
Speaker 5: us as a country. It gives kids. It turns kids

564
00:28:05,800 --> 00:28:10,560
Speaker 5: from cribs to corrections, to cribs to college. Because what

565
00:28:10,600 --> 00:28:12,560
Speaker 5: they do is they start to try to emulate and

566
00:28:12,600 --> 00:28:15,920
Speaker 5: say I want to be like Snoop, Yeah, I want

567
00:28:15,960 --> 00:28:18,360
Speaker 5: to be like Pete right, and I want to do

568
00:28:18,440 --> 00:28:21,000
Speaker 5: this right, because the stats have shown that if you.

569
00:28:21,119 --> 00:28:23,440
Speaker 3: Give a young man or a young woman in.

570
00:28:23,440 --> 00:28:26,280
Speaker 5: The hood a box of pencils back in the days, right,

571
00:28:26,359 --> 00:28:28,880
Speaker 5: and you say, hey, here's thirty pencil you can sew

572
00:28:28,920 --> 00:28:31,879
Speaker 5: them for ten or twenty cents apiece. If they see that,

573
00:28:31,920 --> 00:28:33,920
Speaker 5: they can go make two three dollars a one day.

574
00:28:34,119 --> 00:28:35,440
Speaker 5: They don't sell drugs anymore.

575
00:28:35,720 --> 00:28:37,439
Speaker 2: They don't have to think about it. Its legit.

576
00:28:37,640 --> 00:28:39,360
Speaker 1: I don't have to look over my shouldering and sell it.

577
00:28:39,560 --> 00:28:42,160
Speaker 1: I got the real legit packs. I told them we

578
00:28:42,240 --> 00:28:44,760
Speaker 1: taken over the grocery store, they could have the streets.

579
00:28:44,920 --> 00:28:48,080
Speaker 1: So my thing is, you know, my thing is this right.

580
00:28:50,040 --> 00:28:53,520
Speaker 1: We're educating our people and we're sending kids to college

581
00:28:53,600 --> 00:28:54,800
Speaker 1: instead of sending them to prison.

582
00:28:54,880 --> 00:28:55,360
Speaker 2: That's what.

583
00:28:55,640 --> 00:28:58,040
Speaker 1: But that's the secret that they don't want the world

584
00:28:58,040 --> 00:29:01,040
Speaker 1: to see. Like we're showing kids. Now you don't like

585
00:29:01,080 --> 00:29:03,320
Speaker 1: think about it. If you go to prison, you're gonna

586
00:29:03,320 --> 00:29:04,280
Speaker 1: make three center day.

587
00:29:05,280 --> 00:29:05,920
Speaker 3: It's slavery.

588
00:29:06,040 --> 00:29:08,200
Speaker 1: Yes, So we show you how to use your mind

589
00:29:08,240 --> 00:29:09,920
Speaker 1: and you could create your own products and brands.

590
00:29:10,000 --> 00:29:11,360
Speaker 2: I don't want this just to be me.

591
00:29:11,680 --> 00:29:14,320
Speaker 1: I want to open doors for so many other people

592
00:29:14,320 --> 00:29:17,840
Speaker 1: with products minorit their own brands to be able to

593
00:29:17,880 --> 00:29:19,760
Speaker 1: go out there and flourish. Because you say what you

594
00:29:19,800 --> 00:29:22,040
Speaker 1: said when we get out that much, right, we don't

595
00:29:22,080 --> 00:29:24,400
Speaker 1: have no plan and we definitely don't have no plan

596
00:29:24,480 --> 00:29:24,760
Speaker 1: of action.

597
00:29:24,880 --> 00:29:26,560
Speaker 2: So when we march as open, it's like what do

598
00:29:26,520 --> 00:29:27,160
Speaker 2: you y'all want?

599
00:29:27,560 --> 00:29:29,960
Speaker 1: Were standing in front the White House or whatever, and

600
00:29:30,000 --> 00:29:32,520
Speaker 1: everybody anger and upset, and then they leave and go home.

601
00:29:33,200 --> 00:29:35,720
Speaker 1: Nobody had a plan of action. My thing is we

602
00:29:35,800 --> 00:29:37,920
Speaker 1: should be action for economic empowerment.

603
00:29:38,000 --> 00:29:38,760
Speaker 2: We need to be going.

604
00:29:38,720 --> 00:29:40,800
Speaker 1: Because like we can buy those blocks that we have,

605
00:29:41,280 --> 00:29:45,160
Speaker 1: we also can create business in those communities to where

606
00:29:45,200 --> 00:29:47,400
Speaker 1: now we can control the police and to put the

607
00:29:47,480 --> 00:29:50,280
Speaker 1: right ones in there, the right politicians in there. But

608
00:29:50,360 --> 00:29:53,120
Speaker 1: with no economic empowerment, we can't do anything like with

609
00:29:53,280 --> 00:29:55,680
Speaker 1: our hands are tieding. And so my thing is to

610
00:29:55,840 --> 00:29:57,920
Speaker 1: educate the culture and the people and show them that

611
00:29:58,680 --> 00:29:59,800
Speaker 1: we are going to change this.

612
00:30:00,000 --> 00:30:02,000
Speaker 2: And they got to start with us, because everybody don't

613
00:30:02,040 --> 00:30:02,800
Speaker 2: get everybody afrase.

614
00:30:02,840 --> 00:30:04,560
Speaker 1: So when I first started this, they were telling me

615
00:30:04,760 --> 00:30:06,760
Speaker 1: how you gonna go up against kill Logs and all

616
00:30:06,760 --> 00:30:07,760
Speaker 1: these big giant companies.

617
00:30:07,760 --> 00:30:10,920
Speaker 2: I'm saying, with David Win against the giant, why I can't.

618
00:30:10,640 --> 00:30:13,040
Speaker 3: Do it has to start somewhere. Yes, that's what I'm

619
00:30:13,160 --> 00:30:14,600
Speaker 3: I was talking to somebody who was a.

620
00:30:16,160 --> 00:30:19,960
Speaker 5: He was a gang banger, and I say, you know

621
00:30:20,840 --> 00:30:23,480
Speaker 5: he was He's talking about Man, I'm in the hood

622
00:30:23,520 --> 00:30:25,120
Speaker 5: and you know I controlled these blocks.

623
00:30:25,120 --> 00:30:27,720
Speaker 3: And I was like, well, you know, I see somebody

624
00:30:27,720 --> 00:30:28,480
Speaker 3: stealing from.

625
00:30:28,360 --> 00:30:29,000
Speaker 2: You right now.

626
00:30:29,080 --> 00:30:30,960
Speaker 5: And he was like, what are you talking about? And

627
00:30:31,000 --> 00:30:35,040
Speaker 5: I showed him the three or four lawnmowing companies that

628
00:30:35,120 --> 00:30:38,440
Speaker 5: were in his community that were not they weren't owned

629
00:30:38,440 --> 00:30:39,960
Speaker 5: by part of the community. I said, well, how many

630
00:30:40,440 --> 00:30:42,880
Speaker 5: how many people you have in your organization? Man, fifty

631
00:30:42,880 --> 00:30:46,920
Speaker 5: and a hundred. I was like, you think sixty or

632
00:30:46,960 --> 00:30:49,520
Speaker 5: seventy of them can mow the lawn? I said, because

633
00:30:49,520 --> 00:30:51,239
Speaker 5: you know what you could do. Honestly, you can go

634
00:30:51,400 --> 00:30:53,480
Speaker 5: you can go over and work out or deal with

635
00:30:53,640 --> 00:30:57,680
Speaker 5: a you know, a lawnmower company and get some level

636
00:30:57,720 --> 00:31:00,200
Speaker 5: of you open it up. This is a minority business.

637
00:31:00,200 --> 00:31:02,920
Speaker 5: You can get the equipment, your guys mow the lawns,

638
00:31:03,000 --> 00:31:05,840
Speaker 5: you know, whatever the case is. You can standardize the

639
00:31:05,920 --> 00:31:09,000
Speaker 5: price so nobody's going up and down. Of course, you know,

640
00:31:09,040 --> 00:31:12,640
Speaker 5: no pressure, right, And I looked at the numbers. I said, man,

641
00:31:12,680 --> 00:31:15,000
Speaker 5: you could probably make ten thousand dollars twenty thousand and

642
00:31:15,080 --> 00:31:16,120
Speaker 5: thirty thousand dollars.

643
00:31:15,880 --> 00:31:18,920
Speaker 3: Clean a week, and that, you know. And he was like,

644
00:31:18,960 --> 00:31:21,600
Speaker 3: I didn't realize that. I was, well, you.

645
00:31:21,560 --> 00:31:25,440
Speaker 5: Ain't shooting nobody. Help them keep the community clean, you know.

646
00:31:25,640 --> 00:31:29,600
Speaker 1: And our people don't. Our people don't want they they

647
00:31:29,640 --> 00:31:32,800
Speaker 1: think that the streets is the easiest way. They think

648
00:31:32,840 --> 00:31:35,000
Speaker 1: that the streets. You got to be so tough and

649
00:31:35,160 --> 00:31:37,760
Speaker 1: so real. And I tell people, you know what, if

650
00:31:37,800 --> 00:31:40,440
Speaker 1: you use the same tactics that you're using on those

651
00:31:40,480 --> 00:31:43,120
Speaker 1: streets and you do with good, you're going to be

652
00:31:43,160 --> 00:31:45,520
Speaker 1: around a long time. You'll be able to be here

653
00:31:45,560 --> 00:31:48,160
Speaker 1: with your kids. You'll be able to see life different.

654
00:31:48,480 --> 00:31:50,360
Speaker 1: And a lot of people get caught up because we

655
00:31:50,400 --> 00:31:53,160
Speaker 1: talked about this earlier when you said the power.

656
00:31:52,880 --> 00:31:53,360
Speaker 2: Of the words.

657
00:31:53,400 --> 00:31:55,840
Speaker 1: When I name my company No Limit, think about a

658
00:31:55,880 --> 00:31:58,200
Speaker 1: lot of those guys ain't thinking about what they speak

659
00:31:58,240 --> 00:32:01,320
Speaker 1: from their mouth, and that that's stopping a lot of

660
00:32:01,400 --> 00:32:04,040
Speaker 1: us from being able to move and be who we

661
00:32:04,120 --> 00:32:06,680
Speaker 1: need to be. Because the power of words is real.

662
00:32:06,920 --> 00:32:09,920
Speaker 3: Well, let's flip that. Why don't we talk about you know,

663
00:32:10,000 --> 00:32:13,080
Speaker 3: I haven't been written down. I had stats. In fact, whatever.

664
00:32:13,320 --> 00:32:14,760
Speaker 3: Why don't we talk about the people.

665
00:32:14,520 --> 00:32:18,680
Speaker 5: We know that are doing good ship Yes, Killer Mike right,

666
00:32:18,720 --> 00:32:20,720
Speaker 5: who else? Like I know pit Bull got some charter

667
00:32:20,800 --> 00:32:21,680
Speaker 5: schools out there.

668
00:32:22,000 --> 00:32:22,480
Speaker 2: You got this?

669
00:32:22,560 --> 00:32:24,800
Speaker 5: Now, talk talk to me about the Snoop stuff because

670
00:32:25,600 --> 00:32:27,160
Speaker 5: a lot of times what I seen in your rap

671
00:32:27,200 --> 00:32:29,720
Speaker 5: snacks was a various amount of artists, which is always great.

672
00:32:29,760 --> 00:32:32,080
Speaker 5: I've always said, you know that you want to have

673
00:32:32,120 --> 00:32:35,440
Speaker 5: this diversified portfolio. But Snoop with all the dogs, like

674
00:32:35,480 --> 00:32:38,200
Speaker 5: I like, give me this this, this pink one right here,

675
00:32:38,240 --> 00:32:39,200
Speaker 5: let me see that is that.

676
00:32:41,200 --> 00:32:42,640
Speaker 3: Sweet and cereal with Honey Graham.

677
00:32:44,520 --> 00:32:49,440
Speaker 2: This is another one Coco crazy. So there's some of

678
00:32:49,480 --> 00:32:50,120
Speaker 2: the best tastes.

679
00:32:50,160 --> 00:32:52,280
Speaker 3: How long has been out now? This launching right now.

680
00:32:53,280 --> 00:32:56,200
Speaker 1: Just just came out, like we hit the stores and

681
00:32:57,200 --> 00:32:59,120
Speaker 1: maybe last.

682
00:32:58,840 --> 00:33:01,560
Speaker 5: Month and and and I know Supe had a huge

683
00:33:01,560 --> 00:33:02,600
Speaker 5: show with Martha Stewart.

684
00:33:03,160 --> 00:33:04,640
Speaker 3: First of all, everybody loves Snoop.

685
00:33:04,760 --> 00:33:08,800
Speaker 1: Yes, he's probably one of the most famous UH rappers

686
00:33:08,800 --> 00:33:10,760
Speaker 1: and entertainers in the world that crossed.

687
00:33:10,440 --> 00:33:13,240
Speaker 3: Over and he gets a pass, he can do whatever.

688
00:33:13,360 --> 00:33:16,040
Speaker 1: Yeah, he's a boss though, So think about it. Me

689
00:33:16,040 --> 00:33:18,280
Speaker 1: and Snoop. I started out with Snoop. I put his

690
00:33:18,360 --> 00:33:20,560
Speaker 1: records out on no limit after he left that role.

691
00:33:20,960 --> 00:33:23,200
Speaker 5: First of all, I don't even know. I'm not even

692
00:33:23,200 --> 00:33:26,360
Speaker 5: gonna get into that, but you were. You were smart

693
00:33:26,480 --> 00:33:32,320
Speaker 5: enough and or business savvy enough to negotiate a clean

694
00:33:32,440 --> 00:33:36,880
Speaker 5: release from Snoop, which was a historical thing because at

695
00:33:36,880 --> 00:33:40,120
Speaker 5: that time, obviously a lot of people were concerned about

696
00:33:40,240 --> 00:33:42,160
Speaker 5: show you you have what can be done in business

697
00:33:42,160 --> 00:33:43,760
Speaker 5: and what can beat on the streets. And it was

698
00:33:44,360 --> 00:33:48,200
Speaker 5: no issue like how did that even happen? You know,

699
00:33:48,360 --> 00:33:49,840
Speaker 5: I got to get into that. How do you even

700
00:33:50,120 --> 00:33:52,320
Speaker 5: successfully clean in a clean way?

701
00:33:52,560 --> 00:33:54,400
Speaker 3: Do that and put out records? No problem?

702
00:33:54,560 --> 00:33:57,600
Speaker 1: Because I treated U should just like any other biding.

703
00:33:57,640 --> 00:33:59,760
Speaker 1: I'm like, do my money spend. We did a deal

704
00:34:00,240 --> 00:34:02,320
Speaker 1: and we moved on. It was like buying a used car,

705
00:34:03,320 --> 00:34:05,360
Speaker 1: and I knew that if I buy that car, I'm

706
00:34:05,360 --> 00:34:06,760
Speaker 1: gonna put some wheels on and fixed.

707
00:34:06,760 --> 00:34:10,160
Speaker 2: It's like Coco puff see better, see not thinking about it.

708
00:34:10,160 --> 00:34:11,839
Speaker 1: If you say that's the worst thing, you could say

709
00:34:11,840 --> 00:34:13,640
Speaker 1: that it tastes like Coco Puffs.

710
00:34:13,640 --> 00:34:15,200
Speaker 3: So I thinking about I know, because Coco bu is

711
00:34:15,200 --> 00:34:16,040
Speaker 3: the one with the name.

712
00:34:16,200 --> 00:34:16,520
Speaker 2: Yeah.

713
00:34:17,040 --> 00:34:20,360
Speaker 5: But if I say that, now people know what to

714
00:34:20,400 --> 00:34:24,279
Speaker 5: go to, because you know what even in even in

715
00:34:24,320 --> 00:34:27,400
Speaker 5: this type of business, you have to be smart. You

716
00:34:27,480 --> 00:34:30,239
Speaker 5: have to be smart enough to to be able to

717
00:34:31,040 --> 00:34:33,759
Speaker 5: legally get that taste profile out there because the big

718
00:34:33,840 --> 00:34:35,319
Speaker 5: boys and girls are gonna try to stop you.

719
00:34:35,400 --> 00:34:39,000
Speaker 1: So I got the best chemist, that's my point. So

720
00:34:39,040 --> 00:34:41,120
Speaker 1: and that's what people I invest in that. So that

721
00:34:41,160 --> 00:34:43,239
Speaker 1: could be in a brown paper bag. You know, I'm

722
00:34:43,239 --> 00:34:45,120
Speaker 1: from New Orleans. We're gonna make sure it tastes good.

723
00:34:46,160 --> 00:34:48,400
Speaker 1: And so that's the same thing being changed did with

724
00:34:48,440 --> 00:34:51,399
Speaker 1: the raps neck. It's all about the flavor, and it's

725
00:34:51,480 --> 00:34:54,839
Speaker 1: like making sure we have the right flavor. And so

726
00:34:54,880 --> 00:34:56,440
Speaker 1: that's what we change in the game at that's why

727
00:34:56,520 --> 00:34:57,640
Speaker 1: people are making the switch.

728
00:34:58,239 --> 00:34:58,520
Speaker 2: All right.

729
00:34:58,600 --> 00:35:01,279
Speaker 3: Now, let me ask you something about this. They said that,

730
00:35:04,239 --> 00:35:05,360
Speaker 3: they said that.

731
00:35:05,960 --> 00:35:09,080
Speaker 5: It's your mind that mentally plays the game on you.

732
00:35:09,160 --> 00:35:13,480
Speaker 5: So does this green taste like lime and this tastes

733
00:35:13,520 --> 00:35:15,320
Speaker 5: like cherry or they taste the same.

734
00:35:15,200 --> 00:35:17,759
Speaker 3: And it's my mind playing tricks on me.

735
00:35:18,360 --> 00:35:20,960
Speaker 1: You just got a bag of flavor right there, just

736
00:35:21,160 --> 00:35:23,880
Speaker 1: better than any fruit loops you ever tasted.

737
00:35:25,000 --> 00:35:26,000
Speaker 2: I'm just letting you know.

738
00:35:27,400 --> 00:35:31,319
Speaker 5: I'm mentally trying to understand you. It's no because they

739
00:35:31,320 --> 00:35:33,640
Speaker 5: say they say that when you look at that other brand. Yeah,

740
00:35:34,120 --> 00:35:36,840
Speaker 5: that they taste the same, but I always saw it

741
00:35:36,960 --> 00:35:39,000
Speaker 5: the green tasted different than this.

742
00:35:39,480 --> 00:35:42,720
Speaker 1: Wait, so this when kids eat this and the dogs

743
00:35:42,800 --> 00:35:44,720
Speaker 1: eat this, they always say it's busting.

744
00:35:44,840 --> 00:35:48,040
Speaker 2: It's yummy for you. Tell me, you know what I mean?

745
00:35:48,080 --> 00:35:52,000
Speaker 3: For your Tommy. You stuck a marshmallow in here.

746
00:35:52,080 --> 00:35:54,000
Speaker 5: See that, that's what I see that the other joint

747
00:35:54,040 --> 00:35:56,960
Speaker 5: don't have marshmon No, because that's the tricks.

748
00:35:58,200 --> 00:35:59,880
Speaker 3: You flip the tricks with the fruit loops.

749
00:36:00,160 --> 00:36:08,560
Speaker 2: Good, no after taste, none of that.

750
00:36:08,880 --> 00:36:12,440
Speaker 3: So he know this is I don't know an' after first.

751
00:36:12,840 --> 00:36:15,160
Speaker 1: Yeah, all right, Well we'll wait a little longer then

752
00:36:15,440 --> 00:36:17,400
Speaker 1: and we'll see what you say.

753
00:36:18,080 --> 00:36:23,200
Speaker 3: You got any missle milk man or something.

754
00:36:23,400 --> 00:36:26,760
Speaker 1: I could get you some milk? I got milk is coming,

755
00:36:30,000 --> 00:36:31,399
Speaker 1: It is coming, all right?

756
00:36:31,400 --> 00:36:31,560
Speaker 2: Man.

757
00:36:31,600 --> 00:36:33,719
Speaker 5: Listen, man, Why wouldn't people tell you can't do that?

758
00:36:33,760 --> 00:36:36,719
Speaker 5: Ship you said, I ain't listening to you.

759
00:36:36,800 --> 00:36:39,040
Speaker 1: I don't that that makes me go harder. I'm just

760
00:36:39,040 --> 00:36:42,160
Speaker 1: being honest. But when somebody don't believe in me, uh

761
00:36:42,480 --> 00:36:44,120
Speaker 1: tell me I can't do something.

762
00:36:45,640 --> 00:36:49,360
Speaker 5: They sing, somebody told you not. What is the worst

763
00:36:49,400 --> 00:36:52,160
Speaker 5: advice somebody's ever given you? That you believe for a

764
00:36:52,280 --> 00:36:54,160
Speaker 5: second that you said, Wait a minute.

765
00:36:55,160 --> 00:36:57,520
Speaker 1: Well, so when I first got into the music business, right,

766
00:36:57,560 --> 00:37:00,480
Speaker 1: they told me that you would never sell because if

767
00:37:00,480 --> 00:37:01,120
Speaker 1: you're not from.

768
00:37:01,000 --> 00:37:04,759
Speaker 2: The East Coast or the West coast and most people.

769
00:37:04,800 --> 00:37:07,279
Speaker 5: And remember that, remember when people said that, when people

770
00:37:07,360 --> 00:37:11,000
Speaker 5: were like, yeah, that's exactly what it would say. There

771
00:37:11,080 --> 00:37:14,160
Speaker 5: was no there was no Middle America, there was no

772
00:37:15,920 --> 00:37:21,919
Speaker 5: people do that Texas, there was no rap a Lot,

773
00:37:22,040 --> 00:37:26,640
Speaker 5: there was no slipping slide. It was just you either

774
00:37:26,760 --> 00:37:30,640
Speaker 5: motown or you were then you were either California or

775
00:37:30,840 --> 00:37:31,279
Speaker 5: New York.

776
00:37:31,360 --> 00:37:31,920
Speaker 2: Yeah.

777
00:37:31,960 --> 00:37:34,879
Speaker 1: And so the good thing about it, right, even when

778
00:37:34,960 --> 00:37:39,360
Speaker 1: Jay started with with rap a Lot, what I loved

779
00:37:39,400 --> 00:37:43,080
Speaker 1: about it somebody that looked like us was actually making music, right,

780
00:37:43,760 --> 00:37:47,400
Speaker 1: But the world was saying, you're not gonna make it

781
00:37:47,440 --> 00:37:48,399
Speaker 1: if you're not from the.

782
00:37:48,360 --> 00:37:49,439
Speaker 2: West Coast and the East Coast.

783
00:37:49,480 --> 00:37:51,680
Speaker 1: But look what happened, right, A lot of guys that

784
00:37:51,719 --> 00:37:54,200
Speaker 1: I knew they had talent, they was acting like they

785
00:37:54,280 --> 00:37:56,759
Speaker 1: was from New York up from the West Coast.

786
00:37:56,960 --> 00:37:59,919
Speaker 2: And so I'm like, bro, ain't you from where we're from?

787
00:38:00,360 --> 00:38:00,560
Speaker 2: You know?

788
00:38:00,800 --> 00:38:02,840
Speaker 1: They talked him like, oh, I'm from fifty fifth and

789
00:38:03,160 --> 00:38:05,799
Speaker 1: but you know, and it's like when people told me

790
00:38:05,840 --> 00:38:08,279
Speaker 1: that that made me put my Saints cap on, made

791
00:38:08,280 --> 00:38:11,319
Speaker 1: me represent New Orleans even harder. And so you know,

792
00:38:11,400 --> 00:38:13,360
Speaker 1: that's what me and bird Man talked about the other days,

793
00:38:13,440 --> 00:38:16,160
Speaker 1: like we have to show the world our culture. So

794
00:38:16,200 --> 00:38:20,640
Speaker 1: we're gonna come together on some big television thing to

795
00:38:20,760 --> 00:38:25,040
Speaker 1: where we want to show the culture about New Orleans,

796
00:38:25,120 --> 00:38:27,839
Speaker 1: about because we both from uptown. So when you look

797
00:38:27,880 --> 00:38:30,799
Speaker 1: at it, we both from uptown, but he's from the Magnolia,

798
00:38:31,080 --> 00:38:33,799
Speaker 1: I'm from the Calio. And now the world see us

799
00:38:33,800 --> 00:38:36,280
Speaker 1: get together and do something that's gonna be historical.

800
00:38:36,760 --> 00:38:38,000
Speaker 2: It's going to change the game.

801
00:38:38,360 --> 00:38:40,799
Speaker 5: And so you came in here, your son Man came

802
00:38:40,880 --> 00:38:44,719
Speaker 5: in here, and he walked in here like a son. Yeah,

803
00:38:45,239 --> 00:38:46,560
Speaker 5: you can tell he has confidence.

804
00:38:48,360 --> 00:38:49,759
Speaker 2: How is he seventeen?

805
00:38:50,000 --> 00:38:52,359
Speaker 5: You can tell us show he's at a he's at

806
00:38:52,360 --> 00:38:56,160
Speaker 5: the he's at the dumbest point of his life. Right,

807
00:38:56,680 --> 00:39:01,120
Speaker 5: he's old enough to think you know everything, but he

808
00:39:01,239 --> 00:39:05,319
Speaker 5: don't know shit. That's why we induct those young men

809
00:39:05,400 --> 00:39:07,480
Speaker 5: in the army and women in the army at that

810
00:39:07,600 --> 00:39:12,160
Speaker 5: time and showing really great commercials about nothing against all

811
00:39:12,239 --> 00:39:14,800
Speaker 5: our great people that serve our country. But he don't

812
00:39:14,800 --> 00:39:19,000
Speaker 5: know shit, But he walked in here like a son.

813
00:39:21,360 --> 00:39:27,799
Speaker 5: He's the son of a very, very famous person. He

814
00:39:27,880 --> 00:39:31,360
Speaker 5: probably walks around on marble flaws complaining about shit that

815
00:39:31,400 --> 00:39:32,600
Speaker 5: ain't nobody got.

816
00:39:32,880 --> 00:39:33,920
Speaker 3: People ain't got nothing.

817
00:39:34,520 --> 00:39:37,640
Speaker 5: How do you what do you teach that young man

818
00:39:37,719 --> 00:39:40,400
Speaker 5: because he came in here like he should.

819
00:39:40,560 --> 00:39:41,359
Speaker 2: Well, I'm gonna tell you.

820
00:39:41,400 --> 00:39:45,080
Speaker 1: First of all, I named the Mercy, So when he

821
00:39:45,200 --> 00:39:49,640
Speaker 1: was young, I was like, Lord Hill Mercy, like this kid.

822
00:39:50,000 --> 00:39:54,239
Speaker 2: What I love about him is he is confident and.

823
00:39:54,200 --> 00:39:56,840
Speaker 3: He should be and it the zoomed from him without

824
00:39:56,880 --> 00:39:58,399
Speaker 3: that kind of you know what I mean.

825
00:39:58,680 --> 00:40:00,520
Speaker 1: So you don't know him, but but if you look

826
00:40:00,600 --> 00:40:03,080
Speaker 1: him up, he's probably one of the best basketball players

827
00:40:03,080 --> 00:40:04,200
Speaker 1: in the country in high school.

828
00:40:06,000 --> 00:40:07,879
Speaker 2: He went to state championship last year.

829
00:40:08,160 --> 00:40:09,799
Speaker 1: But I keep him humble the way I keep them

830
00:40:09,880 --> 00:40:13,080
Speaker 1: humble because I taught him hard work. Like nobody's gonna

831
00:40:13,120 --> 00:40:15,200
Speaker 1: give you nothing. If you want it, you got to

832
00:40:15,239 --> 00:40:17,640
Speaker 1: get up, grind for it. And when you get it,

833
00:40:17,680 --> 00:40:19,400
Speaker 1: what is your purpose? What do you want this for?

834
00:40:19,520 --> 00:40:21,400
Speaker 1: You just want to be the best basketball player in

835
00:40:21,480 --> 00:40:23,680
Speaker 1: the world or do you want to use your talents

836
00:40:23,719 --> 00:40:27,520
Speaker 1: to help people to do something? And so we work

837
00:40:27,840 --> 00:40:30,279
Speaker 1: hard like he told me, want to be one of

838
00:40:30,320 --> 00:40:32,040
Speaker 1: the best basketball players, I said, and.

839
00:40:32,000 --> 00:40:33,040
Speaker 3: You don't get there easily.

840
00:40:33,160 --> 00:40:36,440
Speaker 5: That ain't no you know that ain't our masterpiece that

841
00:40:36,480 --> 00:40:39,760
Speaker 5: gets you in the And then actually sometimes it's a problem.

842
00:40:39,760 --> 00:40:41,600
Speaker 5: It's like, yo, you think you got it like that,

843
00:40:41,640 --> 00:40:43,160
Speaker 5: And then he got to bust somebody ass on the

844
00:40:43,160 --> 00:40:45,799
Speaker 5: court and be like, now, now where's that masterpiece suff

845
00:40:45,800 --> 00:40:46,399
Speaker 5: you're talking about?

846
00:40:46,480 --> 00:40:47,319
Speaker 2: Now, we don't do that.

847
00:40:47,440 --> 00:40:52,000
Speaker 1: We humble, we're hungry, and we know what we gotta

848
00:40:52,080 --> 00:40:53,880
Speaker 1: do and we know why we're doing it.

849
00:40:54,320 --> 00:40:55,680
Speaker 2: And so that's what I taught him.

850
00:40:55,680 --> 00:41:00,440
Speaker 1: So with my son, this is senior year, right, he

851
00:41:00,440 --> 00:41:01,960
Speaker 1: ain't had no car till this year.

852
00:41:02,400 --> 00:41:02,960
Speaker 3: Ain't hant know what?

853
00:41:03,160 --> 00:41:03,560
Speaker 2: No car?

854
00:41:04,120 --> 00:41:04,759
Speaker 3: You don't have a call?

855
00:41:04,840 --> 00:41:06,600
Speaker 2: He had it now this is senior year.

856
00:41:07,040 --> 00:41:09,520
Speaker 1: But I did that for a reason because I wanted

857
00:41:09,600 --> 00:41:13,080
Speaker 1: him to know hard work. I wanted him to ride

858
00:41:13,120 --> 00:41:15,920
Speaker 1: his bike. I wanted him to job well. Understand, so

859
00:41:16,000 --> 00:41:19,200
Speaker 1: when you get things, you appreciate it. And now now

860
00:41:19,280 --> 00:41:21,719
Speaker 1: you don't feel like you're entitled even though you got tonight,

861
00:41:21,800 --> 00:41:24,600
Speaker 1: I mean, think about it. So I played professional basketball

862
00:41:24,600 --> 00:41:26,919
Speaker 1: with the Charlotte Hornings. I played with Steph Curry dad

863
00:41:27,239 --> 00:41:30,520
Speaker 1: Dell Coury right with the Charlotte Hornets. When I used

864
00:41:30,520 --> 00:41:33,120
Speaker 1: to see Steph Curry coming there as a kid, all

865
00:41:33,120 --> 00:41:34,920
Speaker 1: he wanted to do is play basketball. That's all my

866
00:41:34,960 --> 00:41:37,400
Speaker 1: son wanted to do. He don't care about the other stuff.

867
00:41:37,760 --> 00:41:40,840
Speaker 1: So he's been playing with all the inner city teams

868
00:41:40,880 --> 00:41:42,759
Speaker 1: that I've been taking care of for years. I've been

869
00:41:43,120 --> 00:41:45,000
Speaker 1: I don't coach some of the top players that's in

870
00:41:45,040 --> 00:41:47,680
Speaker 1: the NBA right now. So I had the Marjy rozen

871
00:41:47,719 --> 00:41:50,120
Speaker 1: from Compton. I had to p Miller ballers. So I

872
00:41:50,160 --> 00:41:52,880
Speaker 1: take these kids all around on the all around the world,

873
00:41:53,239 --> 00:41:56,960
Speaker 1: and take them and let them understand that we don't

874
00:41:56,960 --> 00:41:59,320
Speaker 1: have to owe nobody nothing. That I want you to

875
00:41:59,320 --> 00:42:01,080
Speaker 1: get your education, you don't have to ow you don't

876
00:42:01,080 --> 00:42:01,759
Speaker 1: owe me nothing either.

877
00:42:01,800 --> 00:42:03,480
Speaker 2: When you make it, you come back and help the

878
00:42:03,520 --> 00:42:04,200
Speaker 2: next generation.

879
00:42:04,440 --> 00:42:09,200
Speaker 1: So my son has played at that level from every

880
00:42:09,200 --> 00:42:12,000
Speaker 1: hood around here. He done played with him. And so

881
00:42:12,120 --> 00:42:14,160
Speaker 1: it don't it don't go about you live in a mansion.

882
00:42:14,520 --> 00:42:14,799
Speaker 2: We don't.

883
00:42:14,840 --> 00:42:17,120
Speaker 1: We don't care nothing about that. All that material stuff,

884
00:42:17,120 --> 00:42:18,920
Speaker 1: we can't take it with us. But you got to

885
00:42:18,920 --> 00:42:21,799
Speaker 1: have integrity. You gotta know who God is, and you

886
00:42:21,880 --> 00:42:25,120
Speaker 1: gotta you gotta love your family. So our thing is

887
00:42:25,160 --> 00:42:28,640
Speaker 1: all about protecting our family name. And and we we're

888
00:42:28,680 --> 00:42:30,440
Speaker 1: not a perfect family. We done been through a lot

889
00:42:30,440 --> 00:42:33,400
Speaker 1: of stuff. So my thing is I teach him you

890
00:42:33,400 --> 00:42:34,719
Speaker 1: don't have to be perfect. But if you got a

891
00:42:34,719 --> 00:42:37,360
Speaker 1: good heart and you're doing the right thing, you're gonna

892
00:42:37,400 --> 00:42:39,360
Speaker 1: go a long way. And so when you are blessing

893
00:42:39,400 --> 00:42:41,719
Speaker 1: the others, God gonna keep blessing you. And that's what

894
00:42:41,760 --> 00:42:44,920
Speaker 1: that's what we're about. That's where our humbleness come from.

895
00:42:44,960 --> 00:42:47,279
Speaker 1: But we also dogs. He also a dog, so he

896
00:42:47,320 --> 00:42:49,680
Speaker 1: could turn it up to something else. That's what I

897
00:42:49,680 --> 00:42:51,160
Speaker 1: love about it. He turn it up when he needed

898
00:42:51,160 --> 00:42:51,520
Speaker 1: to turn it.

899
00:43:00,080 --> 00:43:10,480
Speaker 6: Mh.

900
00:43:11,080 --> 00:43:12,880
Speaker 5: You know, you don't get to that level of anything

901
00:43:12,920 --> 00:43:15,120
Speaker 5: in life if you're not ready to turn it on,

902
00:43:15,880 --> 00:43:19,160
Speaker 5: you know. And and and in clothing, you know, we

903
00:43:19,200 --> 00:43:22,120
Speaker 5: want to. We want to we win over a lot

904
00:43:22,160 --> 00:43:24,440
Speaker 5: of moments that happened in your life. And there's somebody

905
00:43:24,480 --> 00:43:26,400
Speaker 5: who's gonna be listening to us right now who's going

906
00:43:26,480 --> 00:43:30,800
Speaker 5: to say I can't do that, I can't do in whatever,

907
00:43:30,840 --> 00:43:32,640
Speaker 5: in whatever area. They could be the they could be

908
00:43:32,640 --> 00:43:35,399
Speaker 5: the best person to put out plans right what would

909
00:43:35,440 --> 00:43:38,440
Speaker 5: you say to that person? I mean, I don't you

910
00:43:38,480 --> 00:43:41,080
Speaker 5: know how, because I think that everything is pretty much.

911
00:43:41,200 --> 00:43:42,239
Speaker 3: If you really want to.

912
00:43:42,160 --> 00:43:45,040
Speaker 5: Be see successful, you just have to know that the

913
00:43:45,120 --> 00:43:47,920
Speaker 5: access to information is there whatever way you acquire it,

914
00:43:48,360 --> 00:43:50,120
Speaker 5: and you have to have common sense and then of

915
00:43:50,120 --> 00:43:52,280
Speaker 5: course be ready to out work for everybody.

916
00:43:52,360 --> 00:43:55,720
Speaker 1: I'm gonna tell you the most important thing. Education is key.

917
00:43:55,760 --> 00:44:04,160
Speaker 1: But you also have to be obsessed. We're obsessed, obsessed, obsessed.

918
00:44:04,320 --> 00:44:06,600
Speaker 1: It's like nothing gonna stop you from getting to where

919
00:44:06,600 --> 00:44:09,960
Speaker 1: you're going there. If you obsessed knowing that you're gonna

920
00:44:10,000 --> 00:44:11,200
Speaker 1: get there, it don't matter.

921
00:44:11,239 --> 00:44:14,000
Speaker 5: You're gonna go get that obsession though, because you don't

922
00:44:15,040 --> 00:44:16,160
Speaker 5: there's a lot of people are obsessed.

923
00:44:16,200 --> 00:44:18,680
Speaker 3: Are in the wrong place with being obsessed, right. We

924
00:44:19,040 --> 00:44:19,960
Speaker 3: need to make sure.

925
00:44:20,000 --> 00:44:22,919
Speaker 1: So my thing is be obsessed with the journey. Don't

926
00:44:22,960 --> 00:44:27,520
Speaker 1: be obsessed with the destination. So you're gonna take turns

927
00:44:28,200 --> 00:44:31,720
Speaker 1: on that journey, right, But if you obsessed with the journey,

928
00:44:31,800 --> 00:44:33,800
Speaker 1: because most people want to do the stuff for the money,

929
00:44:34,719 --> 00:44:36,479
Speaker 1: If you're doing it for the money, you're never gonna

930
00:44:36,520 --> 00:44:39,480
Speaker 1: be successful. I just don't you all to love what

931
00:44:39,520 --> 00:44:42,880
Speaker 1: you're doing and be passionate about what you're doing, and

932
00:44:43,200 --> 00:44:46,080
Speaker 1: that obsession is gonna drive you to get you up

933
00:44:46,080 --> 00:44:48,320
Speaker 1: in the morning, because you know, I gotta do something

934
00:44:48,400 --> 00:44:50,720
Speaker 1: every day, even if nobody don't see what I'm doing.

935
00:44:51,080 --> 00:44:52,879
Speaker 2: I'm doing something every day.

936
00:44:53,280 --> 00:44:55,719
Speaker 5: You want to be obsessed with the fame. People like

937
00:44:55,760 --> 00:44:58,000
Speaker 5: I just said about my situation, you don't hear people

938
00:44:58,080 --> 00:45:01,880
Speaker 5: scream in the master being names out there, like maybe

939
00:45:01,960 --> 00:45:04,040
Speaker 5: some of the other people will have things, but you're

940
00:45:04,040 --> 00:45:06,359
Speaker 5: doing more than many.

941
00:45:06,400 --> 00:45:08,239
Speaker 1: I don't care about it because I'm not in it

942
00:45:08,239 --> 00:45:10,279
Speaker 1: for that. So most of those people they in it

943
00:45:10,320 --> 00:45:10,719
Speaker 1: for the fame.

944
00:45:10,719 --> 00:45:11,680
Speaker 3: You got to know you're in it.

945
00:45:11,760 --> 00:45:14,800
Speaker 1: That's what I'm and that's the problem right there. Most

946
00:45:14,840 --> 00:45:17,560
Speaker 1: people are in it for the wrong things. So my

947
00:45:17,640 --> 00:45:20,600
Speaker 1: obsession is different from, oh, I need to make this

948
00:45:20,640 --> 00:45:21,359
Speaker 1: amount of money.

949
00:45:21,440 --> 00:45:23,120
Speaker 2: No, I love what I'm doing, so.

950
00:45:23,120 --> 00:45:26,880
Speaker 1: I love getting you know what I'm selling cereal Every

951
00:45:26,960 --> 00:45:30,399
Speaker 1: moment I get I'm gonna market my serial. People always say, well,

952
00:45:30,400 --> 00:45:32,360
Speaker 1: how are you gonna be successful if you don't believe

953
00:45:32,400 --> 00:45:32,960
Speaker 1: in what you have?

954
00:45:33,200 --> 00:45:35,320
Speaker 2: So why should I believe it if you don't believe

955
00:45:35,360 --> 00:45:35,560
Speaker 2: in it?

956
00:45:35,840 --> 00:45:37,719
Speaker 1: So think about why should I buy a fool boo

957
00:45:38,080 --> 00:45:39,200
Speaker 1: if you didn't believe in it.

958
00:45:40,320 --> 00:45:43,279
Speaker 2: I've seen the way the way you told us this

959
00:45:43,440 --> 00:45:44,480
Speaker 2: fuzz by us.

960
00:45:44,600 --> 00:45:46,680
Speaker 1: It made me get out there and say, you know what,

961
00:45:46,880 --> 00:45:49,360
Speaker 1: I like that, I want that, I want to represent

962
00:45:49,880 --> 00:45:50,640
Speaker 1: and that's my thing.

963
00:45:50,680 --> 00:45:51,319
Speaker 2: This is a movement.

964
00:45:51,440 --> 00:45:53,800
Speaker 1: I tell people all the time. Now, this is bigger

965
00:45:53,800 --> 00:45:56,080
Speaker 1: than us. This is a movement. The reason is a

966
00:45:56,120 --> 00:45:58,960
Speaker 1: movement because it's never been done before. So it might

967
00:45:58,960 --> 00:46:00,040
Speaker 1: not happen right now, it might.

968
00:46:00,160 --> 00:46:02,040
Speaker 5: When you're gonna make this, When are you gonna make

969
00:46:02,160 --> 00:46:04,759
Speaker 5: the Snoop Cereal jacks? Because you know what, man, Yeah,

970
00:46:04,880 --> 00:46:07,240
Speaker 5: we love a good jacket.

971
00:46:07,400 --> 00:46:07,560
Speaker 2: Lie.

972
00:46:07,680 --> 00:46:09,879
Speaker 5: Remember back in the day, the Coca Cola jackets, all

973
00:46:09,920 --> 00:46:12,680
Speaker 5: the death roll jacks or the no limit joints. When

974
00:46:12,719 --> 00:46:14,319
Speaker 5: are you gonna Because I'm gonna tell you now, that's

975
00:46:14,360 --> 00:46:16,919
Speaker 5: right the best. Come on yeah, come on man, Yeah,

976
00:46:17,120 --> 00:46:18,480
Speaker 5: I got a you're gonna make the jackets?

977
00:46:18,480 --> 00:46:20,719
Speaker 1: Man, they coming. I got you right here. We're gonna

978
00:46:20,719 --> 00:46:27,560
Speaker 1: figure it out. Yeah, okay, that's what I don't but no,

979
00:46:27,640 --> 00:46:30,640
Speaker 1: but that's what I'm saying, Like, we got to be

980
00:46:30,719 --> 00:46:35,879
Speaker 1: on the journey and to build generational Well everybody think

981
00:46:35,920 --> 00:46:37,839
Speaker 1: it's about money, I tell you a lot. I got

982
00:46:37,880 --> 00:46:40,839
Speaker 1: a billion dollars worth of knowledge. I could never fall

983
00:46:40,880 --> 00:46:43,480
Speaker 1: off I'm like instant Chris, just add ward, I'm gonna

984
00:46:43,520 --> 00:46:45,720
Speaker 1: make some money because I don't.

985
00:46:45,520 --> 00:46:46,360
Speaker 2: Worry about the money.

986
00:46:46,400 --> 00:46:49,680
Speaker 1: Most people never be successful because that's all they talk about.

987
00:46:50,160 --> 00:46:52,160
Speaker 1: Know what they'll tell you, Oh yeah, when I make

988
00:46:52,200 --> 00:46:52,960
Speaker 1: my billion dots.

989
00:46:53,000 --> 00:46:56,120
Speaker 2: Wait up, you ain't made ten dollars yet. This make

990
00:46:56,160 --> 00:46:57,880
Speaker 2: the ten dollars first. So I told you.

991
00:46:57,960 --> 00:47:00,920
Speaker 1: I started out in the record business as a retail store.

992
00:47:01,840 --> 00:47:03,600
Speaker 2: So I started.

993
00:47:03,760 --> 00:47:06,040
Speaker 1: I made my first ten thousand dollars, then come back

994
00:47:06,080 --> 00:47:08,760
Speaker 1: and build that up, put the money back into the company.

995
00:47:09,120 --> 00:47:12,680
Speaker 1: Redid that made some more money till you know at

996
00:47:12,719 --> 00:47:13,200
Speaker 1: one time.

997
00:47:13,440 --> 00:47:15,000
Speaker 2: You know, I'm in a store now as a.

998
00:47:15,040 --> 00:47:17,960
Speaker 1: Nineteen year old kid making all this money because I

999
00:47:18,000 --> 00:47:20,319
Speaker 1: put the money back into it and I wasn't in

1000
00:47:20,400 --> 00:47:21,400
Speaker 1: it for the money.

1001
00:47:21,880 --> 00:47:23,240
Speaker 2: And that's what I want to show people.

1002
00:47:23,280 --> 00:47:25,040
Speaker 1: I was in it because I loved what I was

1003
00:47:25,080 --> 00:47:28,080
Speaker 1: doing and I was able to give other people opportunities,

1004
00:47:28,280 --> 00:47:32,160
Speaker 1: give other people work, you know, So we was building

1005
00:47:32,239 --> 00:47:36,879
Speaker 1: economic empowerment into this community as a young person. So

1006
00:47:36,920 --> 00:47:39,840
Speaker 1: that's what I'm saying now with my mindset that I'm thinking, Okay,

1007
00:47:40,600 --> 00:47:43,440
Speaker 1: I'm not successful to I create other millionaires. And that's

1008
00:47:43,480 --> 00:47:45,480
Speaker 1: what I did so putting all these other people on

1009
00:47:45,840 --> 00:47:48,279
Speaker 1: and even when I signed snoop, I'm like, okay, well

1010
00:47:49,239 --> 00:47:50,600
Speaker 1: they not doing you right.

1011
00:47:50,480 --> 00:47:51,040
Speaker 2: Here, that's right?

1012
00:47:51,080 --> 00:47:52,960
Speaker 3: Can you let people keep the publishing.

1013
00:47:52,800 --> 00:47:56,400
Speaker 1: Everything everything, It wasn't about me? Like my thing is,

1014
00:47:56,680 --> 00:47:59,400
Speaker 1: this is what people don't realize unless somebody take that

1015
00:47:59,480 --> 00:48:02,920
Speaker 1: from you, you're publishing and when you had the same attorney,

1016
00:48:03,120 --> 00:48:05,880
Speaker 1: you're publishing go to you. So you can't say somebody

1017
00:48:05,920 --> 00:48:08,279
Speaker 1: took your publishing unless you sold it to them. Well,

1018
00:48:08,360 --> 00:48:10,759
Speaker 1: so let's let's be honest like that. That goes and

1019
00:48:10,800 --> 00:48:13,920
Speaker 1: your social Security number, your name. Now if you if

1020
00:48:13,960 --> 00:48:15,640
Speaker 1: you don't have no money, you want to sell that

1021
00:48:15,760 --> 00:48:17,480
Speaker 1: to somebody, then that's on you.

1022
00:48:17,560 --> 00:48:19,359
Speaker 2: That's like somebody having a business. We know.

1023
00:48:19,560 --> 00:48:21,839
Speaker 5: But you just you just nailed it, right, because think

1024
00:48:21,840 --> 00:48:24,360
Speaker 5: about like this, The reason you show your publishing was

1025
00:48:24,360 --> 00:48:27,880
Speaker 5: because somebody waved so and so in your face. Because

1026
00:48:27,960 --> 00:48:30,080
Speaker 5: now let's even let's even talk about it today.

1027
00:48:30,160 --> 00:48:32,040
Speaker 3: Right, you bought the.

1028
00:48:31,920 --> 00:48:34,080
Speaker 5: Ferrari today, and how long are you going to talk

1029
00:48:34,080 --> 00:48:37,560
Speaker 5: about your Ferrari because now you got to get another Ferrari? Right,

1030
00:48:37,600 --> 00:48:39,640
Speaker 5: so now you got to get more abused and more

1031
00:48:39,680 --> 00:48:40,839
Speaker 5: of this somebody, and.

1032
00:48:40,760 --> 00:48:42,360
Speaker 3: So you're not like this under the pressure.

1033
00:48:42,719 --> 00:48:44,440
Speaker 5: You first start off wanting to be a music and

1034
00:48:44,920 --> 00:48:46,640
Speaker 5: entertain people, but now you're.

1035
00:48:46,480 --> 00:48:47,920
Speaker 3: Under the pressure. I gotta live up to this.

1036
00:48:47,960 --> 00:48:49,360
Speaker 5: Okay, So now you got to keep up with this.

1037
00:48:49,440 --> 00:48:52,240
Speaker 5: You got to get another Ferrari. Oh wait a minute, shit,

1038
00:48:52,719 --> 00:48:55,520
Speaker 5: I got this publishing. You're not doing your homework on

1039
00:48:55,560 --> 00:48:58,080
Speaker 5: this publishing over the years will equate it.

1040
00:48:58,239 --> 00:48:59,000
Speaker 3: Put it over here.

1041
00:48:59,040 --> 00:49:01,760
Speaker 5: You just had to ask somebody with a really tight

1042
00:49:01,800 --> 00:49:04,120
Speaker 5: ass bow tie and a little pen protector right here,

1043
00:49:04,200 --> 00:49:05,319
Speaker 5: what that publisher would be.

1044
00:49:05,880 --> 00:49:08,960
Speaker 3: That's gonna be seven million dollars in five years. But

1045
00:49:09,080 --> 00:49:10,320
Speaker 3: someone's gonna offer.

1046
00:49:10,080 --> 00:49:13,360
Speaker 5: You now three hundred and fifty thousand dollars. And I

1047
00:49:13,400 --> 00:49:16,040
Speaker 5: gotta tell you I was guilty of doing this to rappers.

1048
00:49:16,880 --> 00:49:19,000
Speaker 5: They would charge me, you know, back in the day. Listen,

1049
00:49:19,400 --> 00:49:21,920
Speaker 5: you want a nice video own? Oh yeah, okay, you

1050
00:49:22,000 --> 00:49:24,440
Speaker 5: need that mansion. Oh HiPE, Williams Man, each one of

1051
00:49:24,480 --> 00:49:27,880
Speaker 5: those models are four thousand dollars. You need thirty thousand dollars.

1052
00:49:27,920 --> 00:49:30,600
Speaker 5: I'm gonna give you this. I'm gonna give you twenty

1053
00:49:30,680 --> 00:49:32,799
Speaker 5: thousand dollars. Put this in the video manager to be

1054
00:49:32,840 --> 00:49:34,919
Speaker 5: like nah man, were only doing this for one hundred

1055
00:49:34,960 --> 00:49:35,399
Speaker 5: thousand dollars.

1056
00:49:35,400 --> 00:49:37,960
Speaker 3: So you know what I did. At least two Rolls

1057
00:49:38,080 --> 00:49:40,640
Speaker 3: Royces in New York City.

1058
00:49:41,120 --> 00:49:43,400
Speaker 5: Cost me about five thousand dollars a month, so sixty

1059
00:49:43,480 --> 00:49:46,040
Speaker 5: thousand dollars a year, one hundred and twenty thousand dollars

1060
00:49:46,080 --> 00:49:48,880
Speaker 5: a year. I said to every rapper, you got a

1061
00:49:48,920 --> 00:49:50,759
Speaker 5: Rolls Royce every time you come to New York City,

1062
00:49:50,800 --> 00:49:53,120
Speaker 5: you got a ghost or something like that. And I

1063
00:49:53,200 --> 00:49:57,000
Speaker 5: got into thirty five videos that they want to charge

1064
00:49:57,040 --> 00:49:59,960
Speaker 5: me fifty thousand dollars for. Yeah, I got into am

1065
00:50:00,080 --> 00:50:01,960
Speaker 5: for one hundred and twenty thousand dollars because there was

1066
00:50:02,000 --> 00:50:03,920
Speaker 5: just two Rolls Joyce sitting around when they came in.

1067
00:50:04,000 --> 00:50:11,040
Speaker 1: Because of their egos and what ego, ego coasts ego.

1068
00:50:11,280 --> 00:50:16,239
Speaker 3: Your migo ego is not your amgo. Somebody just told

1069
00:50:16,239 --> 00:50:17,640
Speaker 3: me that I don't want to give them credit.

1070
00:50:17,880 --> 00:50:21,480
Speaker 1: Yeah, but you know what, think about it, right, They

1071
00:50:21,520 --> 00:50:26,440
Speaker 1: didn't see you thinking from a business perspective. They thinking

1072
00:50:26,480 --> 00:50:29,879
Speaker 1: what emotions. And so I tell people all the time,

1073
00:50:29,960 --> 00:50:33,279
Speaker 1: emotions is not gonna get you nowhere. It's gonna get

1074
00:50:33,320 --> 00:50:36,640
Speaker 1: you caught up. Because if you really want something out

1075
00:50:36,680 --> 00:50:39,520
Speaker 1: of life, it's all assets.

1076
00:50:40,280 --> 00:50:40,840
Speaker 3: Assets.

1077
00:50:41,200 --> 00:50:44,000
Speaker 2: Think about it it is, but they only looking at

1078
00:50:44,040 --> 00:50:44,919
Speaker 2: the liabilities.

1079
00:50:46,680 --> 00:50:49,439
Speaker 1: And so as we grow and get better and get

1080
00:50:49,440 --> 00:50:52,680
Speaker 1: more focus and get more wives, I mean, they've been

1081
00:50:52,719 --> 00:50:53,600
Speaker 1: doing this a long time.

1082
00:50:53,719 --> 00:50:55,479
Speaker 5: Let me break down to everybody with you know, because

1083
00:50:55,480 --> 00:50:57,080
Speaker 5: you and I we told so what is an asset

1084
00:50:57,120 --> 00:50:57,680
Speaker 5: in liability?

1085
00:50:57,719 --> 00:50:59,960
Speaker 3: So an asset is something that feeds you a lot.

1086
00:51:00,040 --> 00:51:04,160
Speaker 5: Liability is something that eats you. They are looking at liability.

1087
00:51:04,239 --> 00:51:08,080
Speaker 5: So the liability that somebody's looking at with the Ferrari

1088
00:51:08,560 --> 00:51:12,600
Speaker 5: is they're thinking of liability. It's either taking away from

1089
00:51:12,640 --> 00:51:15,640
Speaker 5: me so it looks stupid, or I got to top

1090
00:51:15,719 --> 00:51:18,319
Speaker 5: it because I've talked about this long enough. That's a

1091
00:51:18,400 --> 00:51:21,360
Speaker 5: liability unless they're buying a certain type of car that

1092
00:51:21,360 --> 00:51:22,480
Speaker 5: they're able to flip.

1093
00:51:22,480 --> 00:51:25,000
Speaker 3: But you most likely I'm not going to get that. Now.

1094
00:51:25,080 --> 00:51:30,000
Speaker 5: The asset of not showing that car because you're showing

1095
00:51:30,360 --> 00:51:33,320
Speaker 5: something else, right, a different version of yourself.

1096
00:51:33,280 --> 00:51:35,719
Speaker 2: You've got to look at it, right. They think that

1097
00:51:35,840 --> 00:51:36,560
Speaker 2: makes them.

1098
00:51:36,400 --> 00:51:37,840
Speaker 3: Look they think that's an asset.

1099
00:51:37,880 --> 00:51:41,279
Speaker 1: So it makes them look a feel like they rich.

1100
00:51:41,320 --> 00:51:44,520
Speaker 1: I feel like for me, it's different. The way we

1101
00:51:44,719 --> 00:51:47,880
Speaker 1: value well is about what you give, not about what

1102
00:51:47,920 --> 00:51:48,200
Speaker 1: you have.

1103
00:51:48,719 --> 00:51:51,400
Speaker 2: And so that's the difference. People think that we're looking

1104
00:51:51,440 --> 00:51:52,200
Speaker 2: at dropping.

1105
00:51:52,040 --> 00:51:55,600
Speaker 3: So many jewels. Hold on, I don't break these down,

1106
00:51:55,800 --> 00:51:56,959
Speaker 3: but I'm just saying.

1107
00:51:57,200 --> 00:51:58,319
Speaker 2: So that's the thing about it.

1108
00:51:59,520 --> 00:52:01,960
Speaker 1: If you don't ride up in the roads verse, they

1109
00:52:01,960 --> 00:52:05,160
Speaker 1: don't think you have it think about it. So at

1110
00:52:05,160 --> 00:52:09,240
Speaker 1: the same time, we all got companies that we realize that, okay,

1111
00:52:09,600 --> 00:52:12,960
Speaker 1: well I could take this even though it's a vehicle,

1112
00:52:13,360 --> 00:52:15,480
Speaker 1: it's an SS for me because now I could rent

1113
00:52:15,520 --> 00:52:17,680
Speaker 1: it out, I could do all these different things. But

1114
00:52:17,760 --> 00:52:19,560
Speaker 1: they want to ride around in it every day.

1115
00:52:19,600 --> 00:52:22,040
Speaker 3: And by the way, you know, you know, you know this.

1116
00:52:22,760 --> 00:52:25,600
Speaker 5: The wealthier people are, the more they don't want to

1117
00:52:25,640 --> 00:52:29,200
Speaker 5: show their wealth. So when all these people are showing

1118
00:52:29,280 --> 00:52:32,040
Speaker 5: private just the billionaires and all the people that I know,

1119
00:52:32,239 --> 00:52:37,240
Speaker 5: they go, you know, they see that you being thirsty.

1120
00:52:37,360 --> 00:52:39,759
Speaker 5: So what happens is the upper ones look at you

1121
00:52:39,840 --> 00:52:41,920
Speaker 5: and go, I don't know if I want to do

1122
00:52:41,960 --> 00:52:43,840
Speaker 5: business with that person going to be running around and

1123
00:52:43,840 --> 00:52:47,520
Speaker 5: bragging and all that. Other people don't realize that because

1124
00:52:47,560 --> 00:52:51,680
Speaker 5: they know, you know, the really really wealthy look at

1125
00:52:51,719 --> 00:52:55,240
Speaker 5: you almost like, well.

1126
00:52:55,080 --> 00:52:55,880
Speaker 3: You know it's tacky.

1127
00:52:56,239 --> 00:52:57,360
Speaker 2: Think about this, right.

1128
00:52:57,680 --> 00:52:59,680
Speaker 3: You see jay Z and you see him want any

1129
00:52:59,680 --> 00:53:02,280
Speaker 3: private you see any jewelry around Jay anymore.

1130
00:53:03,000 --> 00:53:06,880
Speaker 1: He get it, you know what I'm saying. But we

1131
00:53:07,000 --> 00:53:10,000
Speaker 1: got to look at this though, Right, he likes something,

1132
00:53:10,719 --> 00:53:13,239
Speaker 1: whether he's gonna buy art work or whatever, you know,

1133
00:53:13,280 --> 00:53:15,440
Speaker 1: for me. And you know, no, you don't have to

1134
00:53:15,680 --> 00:53:19,240
Speaker 1: so think about this. The ones that have to do that,

1135
00:53:19,239 --> 00:53:21,359
Speaker 1: did that mean they're not really where they are?

1136
00:53:21,560 --> 00:53:21,719
Speaker 2: Yeah?

1137
00:53:21,760 --> 00:53:24,600
Speaker 3: Because the loudest person in the room is the most insecure.

1138
00:53:25,520 --> 00:53:28,680
Speaker 2: Well, you know what. I what I love about our

1139
00:53:28,800 --> 00:53:30,440
Speaker 2: culture that.

1140
00:53:32,200 --> 00:53:35,480
Speaker 1: We don't realize we are our worst enemies trying to

1141
00:53:35,520 --> 00:53:37,919
Speaker 1: be something that we're not. So that's why I don't

1142
00:53:37,920 --> 00:53:40,560
Speaker 1: mind like people don't realize sometimes you gotta start over,

1143
00:53:40,640 --> 00:53:42,319
Speaker 1: you gotta rebuild, go do that.

1144
00:53:42,920 --> 00:53:44,560
Speaker 2: They've been doing that all the time when you look

1145
00:53:44,600 --> 00:53:44,880
Speaker 2: at it.

1146
00:53:45,080 --> 00:53:49,560
Speaker 1: The most wealthiest people they had millions and they lost it.

1147
00:53:49,719 --> 00:53:50,880
Speaker 2: Then they got to billions.

1148
00:53:51,760 --> 00:53:53,759
Speaker 1: With our people they thinking that, oh we got to

1149
00:53:53,800 --> 00:53:56,320
Speaker 1: get to So look think.

1150
00:53:56,120 --> 00:53:58,360
Speaker 5: About it though, you know what, and I want to

1151
00:53:58,360 --> 00:53:59,799
Speaker 5: make sure because you know they're all gonna chop us

1152
00:53:59,840 --> 00:54:04,600
Speaker 5: up here. Yeah, we understand these are systemic matters that

1153
00:54:04,640 --> 00:54:08,600
Speaker 5: have happened, and we understand and we know that there

1154
00:54:08,600 --> 00:54:11,560
Speaker 5: are still systemic matters that happened. We grew up in

1155
00:54:11,560 --> 00:54:13,719
Speaker 5: a community where we had to wear our wealth on

1156
00:54:13,719 --> 00:54:16,359
Speaker 5: our sleeve to get a level of respect. So you

1157
00:54:16,440 --> 00:54:19,880
Speaker 5: and I are nowhere near being insensitive to the matter.

1158
00:54:20,480 --> 00:54:23,719
Speaker 5: But also the same education that is out there to

1159
00:54:23,840 --> 00:54:26,839
Speaker 5: show you how to flip, ship and all this kind

1160
00:54:26,880 --> 00:54:28,399
Speaker 5: of stuff money.

1161
00:54:28,520 --> 00:54:29,560
Speaker 2: I like nice things.

1162
00:54:29,600 --> 00:54:32,760
Speaker 1: I might have my watch if you got your I

1163
00:54:32,760 --> 00:54:35,279
Speaker 1: guess what, I don't have to have this stuff. Think

1164
00:54:35,320 --> 00:54:37,200
Speaker 1: about it, like me losing this is not going to

1165
00:54:37,239 --> 00:54:40,359
Speaker 1: stat because think about it. So for me, if I

1166
00:54:40,480 --> 00:54:42,320
Speaker 1: needed this to flip the ghost start.

1167
00:54:42,160 --> 00:54:43,080
Speaker 2: Over, I'm flipping it.

1168
00:54:43,160 --> 00:54:43,920
Speaker 3: Not just the way it is.

1169
00:54:44,160 --> 00:54:45,919
Speaker 2: It don't happen to me. Think about it.

1170
00:54:46,160 --> 00:54:48,000
Speaker 1: If I need to flip a house, I need to

1171
00:54:48,040 --> 00:54:50,359
Speaker 1: flip a call over whatever, I'm flipping it to ghost

1172
00:54:50,360 --> 00:54:52,480
Speaker 1: start back over the bill, something that's gonna make me

1173
00:54:52,560 --> 00:54:55,759
Speaker 1: more money. This culture get caught up to where they

1174
00:54:55,760 --> 00:54:57,360
Speaker 1: don't want you to do that or they feel like

1175
00:54:57,840 --> 00:54:58,760
Speaker 1: you've done if.

1176
00:54:58,640 --> 00:54:59,880
Speaker 2: You do that. But guess what.

1177
00:55:00,360 --> 00:55:02,560
Speaker 1: Corporate America do that all the time, all these companies.

1178
00:55:02,640 --> 00:55:05,480
Speaker 1: So think about where's IBM at now. They probably got

1179
00:55:05,480 --> 00:55:07,960
Speaker 1: a whole another company, But we don't know nothing about it.

1180
00:55:08,160 --> 00:55:10,879
Speaker 1: We all we we into Apple now think about it,

1181
00:55:11,120 --> 00:55:13,440
Speaker 1: But at the time IBM was one of the biggest

1182
00:55:13,440 --> 00:55:17,680
Speaker 1: computer companies in the world. They probably got into another brand,

1183
00:55:17,719 --> 00:55:18,880
Speaker 1: got into another company.

1184
00:55:19,000 --> 00:55:19,800
Speaker 2: They're not done.

1185
00:55:20,000 --> 00:55:21,840
Speaker 3: No, no, let's be honest.

1186
00:55:22,120 --> 00:55:25,520
Speaker 2: But for us, we don't. We we talk.

1187
00:55:25,440 --> 00:55:28,719
Speaker 1: About each other, we we we we we get on

1188
00:55:28,760 --> 00:55:31,560
Speaker 1: all these different shows and make fun of each other.

1189
00:55:31,760 --> 00:55:35,200
Speaker 1: But then that be the same people because think about it,

1190
00:55:35,680 --> 00:55:42,920
Speaker 1: our broke is one hundred people that are successful trying

1191
00:55:42,920 --> 00:55:46,920
Speaker 1: to get there, and we be like, oh man, we

1192
00:55:45,960 --> 00:55:49,359
Speaker 1: we only we only start this business now We've got

1193
00:55:49,400 --> 00:55:50,319
Speaker 1: to do this other thing to.

1194
00:55:50,239 --> 00:55:51,160
Speaker 2: Go Because that's all I'm saying.

1195
00:55:52,520 --> 00:55:56,719
Speaker 1: Successful people gonna have like seven eight different streams of revenue,

1196
00:55:58,640 --> 00:56:01,319
Speaker 1: but other people don't get So think about it.

1197
00:56:01,560 --> 00:56:03,080
Speaker 2: I'm not selling music no more.

1198
00:56:03,200 --> 00:56:06,160
Speaker 1: I don't want to sell music like I've moved on

1199
00:56:06,280 --> 00:56:08,799
Speaker 1: to something else like that is not the lame for me,

1200
00:56:08,840 --> 00:56:12,040
Speaker 1: even though I love it because it was a part

1201
00:56:12,080 --> 00:56:15,000
Speaker 1: of my childhood and helped me get into things. But

1202
00:56:15,400 --> 00:56:18,080
Speaker 1: why the culture wouldn't allow me to grow to go

1203
00:56:18,120 --> 00:56:21,240
Speaker 1: out and help more people. I can help more people

1204
00:56:21,560 --> 00:56:24,000
Speaker 1: mentally with what I know and the things I could do.

1205
00:56:24,280 --> 00:56:27,120
Speaker 1: Then I tell you all the time, I haven't figured

1206
00:56:27,120 --> 00:56:29,640
Speaker 1: out a way that music makes sense for me. It's

1207
00:56:29,680 --> 00:56:31,360
Speaker 1: like I knew back then when I put out ce

1208
00:56:31,480 --> 00:56:33,680
Speaker 1: these gonna make this amount of money on not I

1209
00:56:33,719 --> 00:56:36,160
Speaker 1: don't like some of the streaming stuff that go out here.

1210
00:56:36,680 --> 00:56:37,640
Speaker 2: I don't see.

1211
00:56:39,080 --> 00:56:42,800
Speaker 1: The culture really benefiting the way people making it seem

1212
00:56:43,040 --> 00:56:45,480
Speaker 1: unless the top ones like Drake and a couple of

1213
00:56:45,480 --> 00:56:47,719
Speaker 1: other people. But I'm talking about now you're dealing with

1214
00:56:47,760 --> 00:56:51,160
Speaker 1: the bottom feeders because you're trying to build something from nothing.

1215
00:56:51,360 --> 00:56:53,799
Speaker 5: Well, why don't you know what? I want to make

1216
00:56:53,880 --> 00:56:59,359
Speaker 5: sure that this we curved back to how they've listened

1217
00:56:59,400 --> 00:57:04,200
Speaker 5: to us. People may object to us, may agree. What

1218
00:57:04,280 --> 00:57:06,960
Speaker 5: are the takeaways? So let's go over some real good

1219
00:57:06,960 --> 00:57:10,160
Speaker 5: takeaways here. First of all, any of this information you

1220
00:57:10,280 --> 00:57:12,919
Speaker 5: need of anything you want to do is just as

1221
00:57:13,000 --> 00:57:17,440
Speaker 5: much available on social media as whatever bag you want

1222
00:57:17,480 --> 00:57:19,480
Speaker 5: to buy or a trip you want to take or

1223
00:57:19,560 --> 00:57:21,840
Speaker 5: joke you want to make. And I always say to

1224
00:57:21,920 --> 00:57:25,040
Speaker 5: people you want to know that, then start putting in

1225
00:57:25,040 --> 00:57:27,400
Speaker 5: in your social media feed. Follow twenty accounts to talk

1226
00:57:27,440 --> 00:57:35,240
Speaker 5: about assets, or talk about consumer packaged goods or financial intelligence.

1227
00:57:35,280 --> 00:57:37,040
Speaker 5: And a lot of people don't want to start companies.

1228
00:57:37,680 --> 00:57:40,280
Speaker 5: But let's say somebody. You know what I'll give Let

1229
00:57:40,360 --> 00:57:44,080
Speaker 5: me give you a typical example. You just said it.

1230
00:57:44,280 --> 00:57:47,720
Speaker 5: Assets are what creates wealth in this country. And somebody

1231
00:57:48,120 --> 00:57:50,960
Speaker 5: we always hear, and I made this mistake for many

1232
00:57:51,040 --> 00:57:54,240
Speaker 5: years by not knowing this part of business. We always

1233
00:57:54,240 --> 00:57:56,720
Speaker 5: hear that the rich don't pay taxes. Well, let me

1234
00:57:56,760 --> 00:58:00,240
Speaker 5: explain what that means in regards to assets. The two

1235
00:58:00,240 --> 00:58:03,840
Speaker 5: biggest forms of assets in this country are stocks, public

1236
00:58:03,840 --> 00:58:07,640
Speaker 5: companies and real estate. The reason why the rich they

1237
00:58:07,680 --> 00:58:12,240
Speaker 5: claim don't pay taxes is if you bought a million

1238
00:58:12,320 --> 00:58:16,720
Speaker 5: dollars worth of apple six months ago, I think that

1239
00:58:17,200 --> 00:58:20,520
Speaker 5: or whatever it could have went up to a certain amount.

1240
00:58:20,520 --> 00:58:22,520
Speaker 5: But let's say your a million goes to two million.

1241
00:58:23,440 --> 00:58:25,680
Speaker 5: What somebody does, or whether you bought a house or

1242
00:58:25,680 --> 00:58:28,160
Speaker 5: it was a million dollars and it went to two million,

1243
00:58:28,320 --> 00:58:31,440
Speaker 5: especially during COVID. What somebody does with the stocks if

1244
00:58:31,440 --> 00:58:34,680
Speaker 5: they go, I'm going to go take out margin, which

1245
00:58:34,920 --> 00:58:38,320
Speaker 5: your million goes to two million. That means the investment

1246
00:58:38,400 --> 00:58:42,680
Speaker 5: was a million, You borrow margin from the bank of

1247
00:58:42,840 --> 00:58:47,120
Speaker 5: one million. You pay seven percent interest on that, but

1248
00:58:47,200 --> 00:58:50,280
Speaker 5: you do not pay taxes because it never was taken

1249
00:58:50,320 --> 00:58:52,920
Speaker 5: out right. And what people do with that is they

1250
00:58:52,960 --> 00:58:55,960
Speaker 5: go more stock, more stock, same with a house war,

1251
00:58:56,480 --> 00:58:57,520
Speaker 5: and that's what happens.

1252
00:58:57,640 --> 00:58:59,200
Speaker 3: Now. You can do that if you.

1253
00:58:59,160 --> 00:59:01,800
Speaker 5: Have a thousand dollars worth of apple that went to

1254
00:59:01,840 --> 00:59:05,120
Speaker 5: two thousand, right, you can do that again and again

1255
00:59:05,160 --> 00:59:07,800
Speaker 5: and again. It has nothing to do with wealth, It

1256
00:59:07,800 --> 00:59:09,600
Speaker 5: has nothing to do with position. It has something to

1257
00:59:09,600 --> 00:59:12,480
Speaker 5: do with access to information. You can do that with

1258
00:59:12,600 --> 00:59:15,720
Speaker 5: opening a CpG company or opening anything else. So what

1259
00:59:15,880 --> 00:59:17,560
Speaker 5: do we tell the kids and the people?

1260
00:59:17,640 --> 00:59:21,280
Speaker 1: And so this this what we got to say to them, right,

1261
00:59:21,600 --> 00:59:23,000
Speaker 1: because the first thing they're gonna.

1262
00:59:22,760 --> 00:59:26,160
Speaker 2: Say, well, y'all have it already already, that's how y'all go.

1263
00:59:26,240 --> 00:59:29,240
Speaker 5: Do I started forty dollars, you started with negative, That's

1264
00:59:29,280 --> 00:59:29,800
Speaker 5: what I'm saying.

1265
00:59:30,080 --> 00:59:33,600
Speaker 1: So I want to show people that you want to

1266
00:59:33,680 --> 00:59:35,960
Speaker 1: hit a home run, but you never want to swing.

1267
00:59:35,840 --> 00:59:36,400
Speaker 2: At the ball.

1268
00:59:38,120 --> 00:59:41,760
Speaker 1: How Like we just said that, we gonna get out

1269
00:59:41,760 --> 00:59:43,000
Speaker 1: here and do it no matter what.

1270
00:59:43,120 --> 00:59:43,800
Speaker 2: We don't care.

1271
00:59:44,480 --> 00:59:48,600
Speaker 1: We are prepared to feel, we are prepared to start over,

1272
00:59:49,000 --> 00:59:50,400
Speaker 1: we are prepared to keep learning.

1273
00:59:50,400 --> 00:59:51,880
Speaker 2: We don't act like we know everything.

1274
00:59:51,920 --> 00:59:54,400
Speaker 1: So we want people to know that it's okay if

1275
00:59:54,400 --> 00:59:56,400
Speaker 1: you don't know, you don't have to be the smartest

1276
00:59:56,400 --> 00:59:57,240
Speaker 1: person in the world.

1277
00:59:57,240 --> 01:00:02,600
Speaker 5: Man, we ain't worship you know, because we ain't making

1278
01:00:02,640 --> 01:00:05,400
Speaker 5: it fly the way we talking here. We didn't, we

1279
01:00:05,400 --> 01:00:07,080
Speaker 5: didn't show all kind of causes.

1280
01:00:07,200 --> 01:00:08,560
Speaker 1: But we ain't come here to make it fly. We

1281
01:00:08,640 --> 01:00:10,440
Speaker 1: come here to educate. Now, the ones that want.

1282
01:00:10,280 --> 01:00:12,640
Speaker 3: To learn doing something wrong?

1283
01:00:12,800 --> 01:00:15,160
Speaker 1: Yeah, well but guess what the ones that wanted Because

1284
01:00:15,160 --> 01:00:18,760
Speaker 1: we can't help people that's not listening. So we're saying

1285
01:00:18,760 --> 01:00:21,160
Speaker 1: you got to be willing to listen, because we got

1286
01:00:21,200 --> 01:00:23,200
Speaker 1: people in our family that don't even want to listen.

1287
01:00:23,720 --> 01:00:24,480
Speaker 2: Let's be honest.

1288
01:00:25,520 --> 01:00:28,000
Speaker 1: So you could give somebody the game, but do you

1289
01:00:28,080 --> 01:00:29,800
Speaker 1: really want to accept it or you just gonna sit

1290
01:00:29,840 --> 01:00:33,040
Speaker 1: around and say, well, that person already good and they

1291
01:00:33,080 --> 01:00:36,400
Speaker 1: straight No, that person started from nothing and we started

1292
01:00:36,440 --> 01:00:39,040
Speaker 1: from nothing. So if we willing to be able to

1293
01:00:39,080 --> 01:00:43,040
Speaker 1: sit down and communicate and want to give our culture,

1294
01:00:43,120 --> 01:00:45,200
Speaker 1: our people the game, the ones that's willing to listen,

1295
01:00:45,440 --> 01:00:47,120
Speaker 1: the ones that don't, it's nothing I mean because if

1296
01:00:47,120 --> 01:00:49,480
Speaker 1: you look at the devil took one third of the

1297
01:00:49,480 --> 01:00:52,400
Speaker 1: angels out of heaven because he wanted what God has.

1298
01:00:52,720 --> 01:00:55,360
Speaker 1: And my thing is, it's like, you know what, our people,

1299
01:00:55,360 --> 01:00:57,880
Speaker 1: you got to start being thankful and blessed with a

1300
01:00:58,000 --> 01:01:00,440
Speaker 1: live that's the only way God gonna be you with.

1301
01:01:00,480 --> 01:01:03,680
Speaker 5: A lot, and you are absolute. And I want to

1302
01:01:03,680 --> 01:01:05,840
Speaker 5: think about like I just talked about, there's a young

1303
01:01:05,920 --> 01:01:09,520
Speaker 5: lady in this room right now who she don't write.

1304
01:01:09,720 --> 01:01:12,600
Speaker 5: She don't write up family's postcards when she goes places.

1305
01:01:12,640 --> 01:01:16,200
Speaker 5: But her father swam across a river state in jail

1306
01:01:16,280 --> 01:01:18,560
Speaker 5: for I don't know, came over here and ate like

1307
01:01:18,640 --> 01:01:20,080
Speaker 5: I don't know, old camera equipment.

1308
01:01:21,000 --> 01:01:23,560
Speaker 3: And when we think.

1309
01:01:23,360 --> 01:01:26,240
Speaker 5: About it like that, you and I are in rooms

1310
01:01:26,320 --> 01:01:29,640
Speaker 5: with people from all around the world and don't can

1311
01:01:29,680 --> 01:01:32,160
Speaker 5: you get it's not and we are not just talking

1312
01:01:32,160 --> 01:01:35,440
Speaker 5: about our people. People come over here with zero and

1313
01:01:35,520 --> 01:01:39,080
Speaker 5: now they're a billionaires. We see this happening with when

1314
01:01:39,200 --> 01:01:41,800
Speaker 5: these people didn't even have If you have an iPhone

1315
01:01:41,880 --> 01:01:46,280
Speaker 5: right now, you got more than ninety five percent of

1316
01:01:46,360 --> 01:01:48,840
Speaker 5: the people that exists on this planet. Two point five

1317
01:01:48,840 --> 01:01:51,080
Speaker 5: billion people here don't have water on this planet or

1318
01:01:51,160 --> 01:01:55,320
Speaker 5: running electricity, I mean access electricity and running water. And

1319
01:01:55,360 --> 01:01:57,880
Speaker 5: you complaining that you ain't got it, but we're showing

1320
01:01:57,880 --> 01:01:59,439
Speaker 5: you right now it can be done.

1321
01:01:59,520 --> 01:02:03,680
Speaker 1: By this told y'all, I lived in a three bedroom

1322
01:02:03,760 --> 01:02:07,560
Speaker 1: project with sixteen people I never had a bed, so.

1323
01:02:07,560 --> 01:02:10,000
Speaker 5: Stop taking Somebody had to sleep outside. That's what I'm

1324
01:02:10,040 --> 01:02:13,120
Speaker 5: saying every night, because sixteen people in three bedrooms, I'm

1325
01:02:13,240 --> 01:02:16,800
Speaker 5: my math. I'm thinking about twelve, there's about four. There's

1326
01:02:16,800 --> 01:02:19,080
Speaker 5: about full people who had to go out at night.

1327
01:02:19,200 --> 01:02:21,600
Speaker 1: But the thing about it, right, the thing about it,

1328
01:02:22,240 --> 01:02:25,040
Speaker 1: I didn't complain. That's why I'm telling the people that's

1329
01:02:25,080 --> 01:02:28,080
Speaker 1: watching us, stop complaining, and you go do something about it.

1330
01:02:28,320 --> 01:02:30,360
Speaker 1: Take advantage of every opportunity.

1331
01:02:30,720 --> 01:02:31,120
Speaker 2: Take me.

1332
01:02:31,360 --> 01:02:34,040
Speaker 1: Network when you see people network, because think about like

1333
01:02:34,040 --> 01:02:38,240
Speaker 1: you say, other bosses want to work with people that

1334
01:02:38,480 --> 01:02:41,000
Speaker 1: have integrity, that want more out of life.

1335
01:02:41,320 --> 01:02:43,280
Speaker 2: They don't have to have nothing. I don't need to you.

1336
01:02:43,960 --> 01:02:45,440
Speaker 2: I don't need to work with you because you've got

1337
01:02:45,520 --> 01:02:47,480
Speaker 2: billions of dollars. I'll work with you if you.

1338
01:02:47,440 --> 01:02:51,840
Speaker 1: Have nothing, if you got the right mindset to want

1339
01:02:51,880 --> 01:02:54,720
Speaker 1: more and to get out here and do what it

1340
01:02:54,840 --> 01:02:56,920
Speaker 1: takes me and you gonna recognize it.

1341
01:02:56,960 --> 01:02:57,640
Speaker 2: We'll be like that.

1342
01:02:57,880 --> 01:02:59,560
Speaker 1: Person is a hard worker. I want to be a

1343
01:03:00,040 --> 01:03:02,480
Speaker 1: I told you earlier. I want to be around good people.

1344
01:03:02,480 --> 01:03:03,919
Speaker 5: And you know what happens to you after a while,

1345
01:03:03,960 --> 01:03:07,320
Speaker 5: you know and we see the same see you see

1346
01:03:07,360 --> 01:03:09,640
Speaker 5: the same maybe couple of people in the industry years

1347
01:03:09,680 --> 01:03:11,439
Speaker 5: after years, and even if you didn't want to work

1348
01:03:11,480 --> 01:03:13,960
Speaker 5: with them at first, you didn't know, there's a lot

1349
01:03:13,960 --> 01:03:15,600
Speaker 5: of people come and go and you still see that cat,

1350
01:03:15,640 --> 01:03:18,480
Speaker 5: you'd be like, yeah, you still I'm still doing this stuff, man,

1351
01:03:19,000 --> 01:03:20,960
Speaker 5: And as that you know, I know we're jumping around,

1352
01:03:21,000 --> 01:03:22,760
Speaker 5: but I see there's a white man in this room

1353
01:03:22,840 --> 01:03:25,919
Speaker 5: right now, and I'm not I'm bringing up color only

1354
01:03:25,960 --> 01:03:29,240
Speaker 5: because don't think it's one way or another. Uh name,

1355
01:03:29,360 --> 01:03:31,640
Speaker 5: he grew up, he grew up. Then you grew up

1356
01:03:31,640 --> 01:03:35,480
Speaker 5: in Justin mcclaud's family. Family is of mighty mcclauds, really

1357
01:03:35,600 --> 01:03:38,360
Speaker 5: really great. But didn't you say some of your cousins

1358
01:03:38,400 --> 01:03:43,160
Speaker 5: were in the movie what was that movie? They went Deliverance?

1359
01:03:43,200 --> 01:03:45,520
Speaker 5: I mean, I have you ever seen Deliverance? I mean

1360
01:03:46,400 --> 01:03:48,520
Speaker 5: these cats in that movie, this is some of his family.

1361
01:03:48,520 --> 01:03:50,920
Speaker 5: They'll walk around on all fours picking bugs off each other.

1362
01:03:50,960 --> 01:03:53,920
Speaker 5: I'm talking about some nasty shit, some raw shit. And

1363
01:03:53,960 --> 01:03:56,360
Speaker 5: he's here right now. So we are not talking color,

1364
01:03:56,800 --> 01:04:00,040
Speaker 5: say we are talking mindset. You know, broke is the

1365
01:04:00,480 --> 01:04:03,720
Speaker 5: poor is a state of being. Broke is a state

1366
01:04:03,760 --> 01:04:07,680
Speaker 5: of mind. So think about this, right, Rich people talk

1367
01:04:07,720 --> 01:04:15,160
Speaker 5: about things. Poor people talk about bills and money.

1368
01:04:13,840 --> 01:04:16,160
Speaker 3: And wealthy people talk about how much they gave away.

1369
01:04:16,280 --> 01:04:18,800
Speaker 1: And they but they talk about ideas.

1370
01:04:18,960 --> 01:04:22,400
Speaker 2: So ideas is what we have to have. So you

1371
01:04:22,520 --> 01:04:24,240
Speaker 2: broke because you have no ideas.

1372
01:04:24,440 --> 01:04:27,160
Speaker 1: Fooboo was the idea, No limit was the idea, snoop

1373
01:04:27,240 --> 01:04:28,280
Speaker 1: cereal is the idea.

1374
01:04:28,880 --> 01:04:31,360
Speaker 2: And so only way we're going to be successful.

1375
01:04:31,440 --> 01:04:33,800
Speaker 1: Stop sitting around saying I don't have the money or

1376
01:04:33,920 --> 01:04:36,800
Speaker 1: I'm trying to live my life for this person or

1377
01:04:36,800 --> 01:04:38,760
Speaker 1: what they have or they don't have. It's like, where

1378
01:04:38,800 --> 01:04:40,800
Speaker 1: are your ideas? What do you bringing to the table?

1379
01:04:41,000 --> 01:04:44,480
Speaker 1: What are you willing to sacrifice and get out there?

1380
01:04:44,560 --> 01:04:47,320
Speaker 1: Because I tell people all the time, it's not how

1381
01:04:47,320 --> 01:04:49,920
Speaker 1: you start, it's how you finished. And and and if

1382
01:04:49,960 --> 01:04:54,000
Speaker 1: we talked about consistency earlier, you talked about consistency, putting

1383
01:04:54,040 --> 01:04:56,600
Speaker 1: it in the right place, doing the right thing. It's

1384
01:04:56,640 --> 01:04:59,120
Speaker 1: gonna come back. And and a lot of people don't

1385
01:04:59,160 --> 01:05:01,520
Speaker 1: want to do this, like and I'm tired. I then

1386
01:05:01,640 --> 01:05:04,160
Speaker 1: gave up because people always say that this is tough.

1387
01:05:04,200 --> 01:05:05,560
Speaker 2: I don't know how y'all did it. Guess what we

1388
01:05:05,560 --> 01:05:06,080
Speaker 2: didn't quit.

1389
01:05:06,760 --> 01:05:08,880
Speaker 1: If you're gonna quit, you wasn't gonna make it anyway,

1390
01:05:09,080 --> 01:05:11,200
Speaker 1: so it's not our fault. So you went, oh, I

1391
01:05:11,200 --> 01:05:12,600
Speaker 1: can't wait to get the day. I can't wait to

1392
01:05:12,600 --> 01:05:14,680
Speaker 1: get the p No, you're still not gonna make us.

1393
01:05:14,720 --> 01:05:15,320
Speaker 2: You don't believe.

1394
01:05:15,520 --> 01:05:17,600
Speaker 1: I tell people all the time, right, It's like in music.

1395
01:05:18,640 --> 01:05:20,840
Speaker 1: I would not be in the music business if I

1396
01:05:20,880 --> 01:05:24,960
Speaker 1: didn't believe. I had to hit record, so that you

1397
01:05:25,320 --> 01:05:28,360
Speaker 1: have to believe. Like I brought to the radio station.

1398
01:05:29,280 --> 01:05:32,160
Speaker 1: Brought me to the radio stations out here in LA

1399
01:05:32,640 --> 01:05:33,720
Speaker 1: I had bout it about it.

1400
01:05:34,320 --> 01:05:38,160
Speaker 2: The dudes told me, man, yeah, so think about that.

1401
01:05:38,640 --> 01:05:42,040
Speaker 5: I'm so that I want to hear you say about it.

1402
01:05:42,800 --> 01:05:46,840
Speaker 1: So look, we go to the radio station and keep going.

1403
01:05:47,480 --> 01:05:50,600
Speaker 1: The program director say, bring me a song. I bring

1404
01:05:50,640 --> 01:05:53,080
Speaker 1: them bout it, bout it. Come back the next week

1405
01:05:53,240 --> 01:05:55,000
Speaker 1: he say, bring me a record. I need another record,

1406
01:05:55,040 --> 01:05:56,320
Speaker 1: and this one on work. I come back with a

1407
01:05:56,360 --> 01:05:59,960
Speaker 1: bout it bout it. He said, bring me a record again, something,

1408
01:06:00,040 --> 01:06:02,560
Speaker 1: give me something else. I'll be right back next week, sir.

1409
01:06:02,720 --> 01:06:03,880
Speaker 1: I brought him about it by.

1410
01:06:03,760 --> 01:06:05,960
Speaker 5: It, and he said, to you, did you wear the

1411
01:06:06,040 --> 01:06:08,439
Speaker 5: helmet on the school bus when you went in? Because

1412
01:06:08,480 --> 01:06:12,640
Speaker 5: I told you already bring me another song.

1413
01:06:12,680 --> 01:06:15,040
Speaker 1: And I did. I say, sir, this for the seven

1414
01:06:15,120 --> 01:06:16,720
Speaker 1: time I went. I say, sir, can you just at

1415
01:06:16,760 --> 01:06:18,919
Speaker 1: least play it for the people and let them tell

1416
01:06:18,960 --> 01:06:22,000
Speaker 1: me that it's whack? And he played it and the

1417
01:06:22,040 --> 01:06:24,240
Speaker 1: people loved it, and he had to play it ever

1418
01:06:24,320 --> 01:06:26,920
Speaker 1: since after that. Well, I didn't give up on it

1419
01:06:26,920 --> 01:06:29,439
Speaker 1: because imagine about it came back with another record, he'd

1420
01:06:29,480 --> 01:06:31,200
Speaker 1: have realized that I didn't believe.

1421
01:06:31,120 --> 01:06:34,360
Speaker 3: What I had got it. I got it because you

1422
01:06:34,560 --> 01:06:35,200
Speaker 3: was about it.

1423
01:06:35,240 --> 01:06:39,000
Speaker 5: I had all right, listen, Pete, you know I'm gonna

1424
01:06:39,040 --> 01:06:40,520
Speaker 5: say it in a very cause I want to. I

1425
01:06:40,520 --> 01:06:42,080
Speaker 5: want you know a lot of times wear in rooms

1426
01:06:42,080 --> 01:06:43,400
Speaker 5: like this, and I'm gonna say it in a very

1427
01:06:43,920 --> 01:06:46,240
Speaker 5: in a way that everybody can understand, because normally I'd

1428
01:06:46,240 --> 01:06:48,160
Speaker 5: be like, all right, so you'll peede to me a favor, man,

1429
01:06:48,240 --> 01:06:50,840
Speaker 5: let's let's catch up one day. But when I say that,

1430
01:06:50,960 --> 01:06:53,320
Speaker 5: you know what I'm saying, I want you to mentor

1431
01:06:53,360 --> 01:06:56,480
Speaker 5: on me. And I'm saying it in a different way

1432
01:06:56,520 --> 01:06:59,360
Speaker 5: only because when I'm around Cuban and all those people

1433
01:06:59,880 --> 01:07:03,040
Speaker 5: or other people, we say let's catch up, it's realist vibes. Shoot,

1434
01:07:03,080 --> 01:07:04,520
Speaker 5: we can do together. But if I wanted to be

1435
01:07:04,560 --> 01:07:06,960
Speaker 5: real literal to them. I'd be like, well, you know

1436
01:07:07,040 --> 01:07:09,320
Speaker 5: about that area. I want you to mentor me in

1437
01:07:09,360 --> 01:07:12,160
Speaker 5: that area. I'll mentor you. But that's that's me being

1438
01:07:12,240 --> 01:07:16,080
Speaker 5: super literal to somebody. Somebody to know that I don't

1439
01:07:16,120 --> 01:07:19,160
Speaker 5: know everything you know and you've been in that business.

1440
01:07:19,440 --> 01:07:21,960
Speaker 5: I want you to We'll talk to each other, something

1441
01:07:21,960 --> 01:07:23,600
Speaker 5: come out and something come out of it. Something come

1442
01:07:23,640 --> 01:07:25,080
Speaker 5: out of it with you talking to me. But it's

1443
01:07:25,120 --> 01:07:28,880
Speaker 5: a former mentorship where people have too many egos to

1444
01:07:28,960 --> 01:07:31,120
Speaker 5: do that. So now I want to do a part

1445
01:07:31,160 --> 01:07:33,640
Speaker 5: of my famous song and you just give me a

1446
01:07:33,640 --> 01:07:36,640
Speaker 5: little give me one of those. So I'm really famous

1447
01:07:36,640 --> 01:07:39,480
Speaker 5: for one point and the only song I have Are

1448
01:07:39,600 --> 01:07:43,640
Speaker 5: you ready f is for the fatties wearing my ssh Okay,

1449
01:07:43,760 --> 01:07:46,800
Speaker 5: so you do your your partner what one of those ones?

1450
01:07:46,800 --> 01:07:48,560
Speaker 3: Because I'm right here in front of you. You don't

1451
01:07:48,600 --> 01:07:49,800
Speaker 3: have to say the whole ram. I just want to

1452
01:07:49,800 --> 01:07:50,680
Speaker 3: make them say.

1453
01:07:51,320 --> 01:07:54,360
Speaker 1: We're gonna do that later. You know what I'm saying.

1454
01:07:54,400 --> 01:07:57,040
Speaker 1: We're gonna do that later. We came here to take

1455
01:07:57,080 --> 01:07:58,520
Speaker 1: that business about it.

1456
01:07:58,600 --> 01:07:59,040
Speaker 2: We came.

1457
01:08:00,560 --> 01:08:03,360
Speaker 3: I'm excited, man, don't due time.

1458
01:08:03,760 --> 01:08:04,360
Speaker 2: I'm dude.

1459
01:08:04,880 --> 01:08:08,600
Speaker 1: Put it fatty. See what I'm saying. You've been hanging

1460
01:08:08,640 --> 01:08:12,520
Speaker 1: around Mark too long. Man, let me tell you what

1461
01:08:12,560 --> 01:08:13,120
Speaker 1: Mark did me.

1462
01:08:13,240 --> 01:08:16,240
Speaker 2: Bro? Right, So Mark come to my house. He see,

1463
01:08:16,320 --> 01:08:16,880
Speaker 2: I got all.

1464
01:08:16,840 --> 01:08:19,880
Speaker 1: These TV's in the house. Yeah, Mark, QUBC, I got

1465
01:08:19,880 --> 01:08:21,360
Speaker 1: all these tv say people where you get them?

1466
01:08:21,400 --> 01:08:21,960
Speaker 2: TVs? Bro?

1467
01:08:22,760 --> 01:08:28,080
Speaker 1: So I got like maybe about sixty TVs sixty Yeah,

1468
01:08:28,120 --> 01:08:30,400
Speaker 1: that was like I had to make it too, like

1469
01:08:30,439 --> 01:08:33,679
Speaker 1: it's in the mall right. So he get the number.

1470
01:08:33,720 --> 01:08:36,120
Speaker 1: I give him the number, and the guy called me back.

1471
01:08:36,160 --> 01:08:38,160
Speaker 1: He said, Man, thank you for hooking me up with Mark.

1472
01:08:38,720 --> 01:08:41,880
Speaker 2: I say what happened? He said, Oh, he brought two

1473
01:08:41,920 --> 01:08:45,559
Speaker 2: hundred TV's. I said, he.

1474
01:08:45,520 --> 01:08:47,759
Speaker 3: Put up for a house or arena for a house,

1475
01:08:48,320 --> 01:08:49,200
Speaker 3: for a house.

1476
01:08:49,040 --> 01:08:49,920
Speaker 2: For a house. Man.

1477
01:08:50,160 --> 01:08:51,960
Speaker 3: You know what I'm saying. He ain't invite me. I

1478
01:08:51,960 --> 01:08:52,640
Speaker 3: ain't see that one.

1479
01:08:52,680 --> 01:08:55,400
Speaker 5: The house he invited me to really small. It was

1480
01:08:55,520 --> 01:08:58,360
Speaker 5: a lot of rats ring around it. Na man, come man,

1481
01:09:00,080 --> 01:09:00,880
Speaker 5: I was just messed with you.

1482
01:09:01,920 --> 01:09:02,160
Speaker 2: Man.

1483
01:09:02,560 --> 01:09:06,320
Speaker 3: Listen, man, we're gonna cut this up. I don't even know.

1484
01:09:06,400 --> 01:09:08,719
Speaker 5: We can't get all this in here, man, but I'm

1485
01:09:08,760 --> 01:09:10,400
Speaker 5: really excited about it. You know, I feel like I

1486
01:09:10,439 --> 01:09:12,880
Speaker 5: guess I have to go back to people watching us

1487
01:09:12,880 --> 01:09:15,720
Speaker 5: and listening to us. But I had, man, like, such

1488
01:09:15,760 --> 01:09:18,800
Speaker 5: a great time. I had a lot of inspiration from you.

1489
01:09:18,880 --> 01:09:19,080
Speaker 2: Man.

1490
01:09:19,120 --> 01:09:21,000
Speaker 5: I know that you're gonna just keep killing it with

1491
01:09:21,080 --> 01:09:23,720
Speaker 5: Snoop And yeah, that shows something else about Snip. You

1492
01:09:23,760 --> 01:09:25,639
Speaker 5: may think that Snoop is this guy running around he's

1493
01:09:25,680 --> 01:09:27,479
Speaker 5: been a long term partner of yours.

1494
01:09:27,560 --> 01:09:30,599
Speaker 1: Yeah, Snooper boss man. Like I tell people all the time,

1495
01:09:30,640 --> 01:09:32,479
Speaker 1: you're not a boss till you create other boss.

1496
01:09:32,520 --> 01:09:32,960
Speaker 3: That's true.

1497
01:09:33,120 --> 01:09:36,240
Speaker 1: And so there's no jealousy, there's no hate with us.

1498
01:09:36,280 --> 01:09:37,880
Speaker 1: It's like brotherly love for real.

1499
01:09:38,000 --> 01:09:39,040
Speaker 3: And nobody's talking about that.

1500
01:09:39,040 --> 01:09:39,200
Speaker 2: Man.

1501
01:09:39,280 --> 01:09:40,679
Speaker 3: How many of us try to work together?

1502
01:09:40,680 --> 01:09:42,400
Speaker 5: How many of us will sit here on the camera

1503
01:09:42,439 --> 01:09:45,280
Speaker 5: and say, man, hook me up, man, mentoring me, man,

1504
01:09:45,320 --> 01:09:46,760
Speaker 5: whatever we can do, And you know what, I'm on

1505
01:09:46,920 --> 01:09:50,120
Speaker 5: service to you at any given time, We've had the

1506
01:09:50,160 --> 01:09:54,120
Speaker 5: same An African American attorney, one of the most powerful

1507
01:09:54,160 --> 01:09:56,080
Speaker 5: attorneys in LA.

1508
01:09:56,280 --> 01:09:57,559
Speaker 3: Nobody knows who he is.

1509
01:09:58,120 --> 01:10:00,679
Speaker 5: I mean, for the for the most part public I think,

1510
01:10:00,840 --> 01:10:03,680
Speaker 5: what do they say on that show called Daryl h.

1511
01:10:04,560 --> 01:10:06,280
Speaker 3: And he's an attorney of all kind of people.

1512
01:10:06,360 --> 01:10:09,000
Speaker 5: There's a lot of superstars that look just like you

1513
01:10:09,080 --> 01:10:12,800
Speaker 5: and I who can't rap, sing, dance or whatever. And

1514
01:10:12,840 --> 01:10:15,600
Speaker 5: they're pulling a lot of strings behind the scenes and

1515
01:10:15,640 --> 01:10:17,040
Speaker 5: they don't even want the spotlight.

1516
01:10:17,120 --> 01:10:19,320
Speaker 3: But they need to be known who they are because

1517
01:10:19,439 --> 01:10:20,880
Speaker 3: they are. Listen.

1518
01:10:20,960 --> 01:10:23,080
Speaker 5: If you can't be the athlete like your great your

1519
01:10:23,160 --> 01:10:26,240
Speaker 5: son's gonna be well, that son's gonna need lawyers, is

1520
01:10:26,280 --> 01:10:29,080
Speaker 5: gonna need you need a team agents, he's gonna need

1521
01:10:29,240 --> 01:10:32,800
Speaker 5: social media experts, he's gonna need whatever nutrition is, ye,

1522
01:10:33,080 --> 01:10:35,000
Speaker 5: And why can't you be that? Because then you can

1523
01:10:35,040 --> 01:10:36,840
Speaker 5: be standing right next to that young man when he

1524
01:10:36,880 --> 01:10:37,559
Speaker 5: wins the title.

1525
01:10:37,840 --> 01:10:41,120
Speaker 1: Yeah, yes, sir, thank you, brother, appreciate it.

1526
01:10:41,160 --> 01:10:42,320
Speaker 3: Thank you so much, sir.

1527
01:10:43,600 --> 01:10:46,400
Speaker 5: That Moment with Damon John is a production of the

1528
01:10:46,400 --> 01:10:50,320
Speaker 5: Black Effect Podcast Network. For more podcasts from the Black

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Speaker 5: Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts, or

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Speaker 5: wherever you listen to your favorite show and don't forget

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Speaker 5: to subscribe to and rate the show. And of course

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Speaker 5: you can all connect with me on any of my

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Speaker 5: social media platforms. At the Shark daymon spelt like Raymond,

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Speaker 5: but what a d