WEBVTT - Chris Hayes on the Epic Battle for Our Attention

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<v Speaker 1>Hi everyone, I'm Kitty Kuric, and this is next question.

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<v Speaker 1>What's the most valuable commodity in the world today? Oil, gold,

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<v Speaker 1>natural gas, crypto, Nope. According to author and MSNBC anchor

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<v Speaker 1>Chris Hayes, it's actually attention. Everyone wants it, and the

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<v Speaker 1>NonStop competition to get ours is making us less productive

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<v Speaker 1>and in some cases, downright miserable. Chris has a new

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<v Speaker 1>book out. It's called The Sirens Call. He'll explain the

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<v Speaker 1>title in a moment, but here's a tease. Chris says

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<v Speaker 1>that these days, the sirens that tempted Odysseus are now

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<v Speaker 1>living in our pockets in the form of smartphones, always

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<v Speaker 1>trying to get our attention and make us lose focus.

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<v Speaker 1>Chris explores how technology has changed our lives, rewired our brains,

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<v Speaker 1>and impacted modern politics. Who's able to get our attention,

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<v Speaker 1>even if it's negative attention seems to be winning the day.

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<v Speaker 1>All of this has left us with less time for

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<v Speaker 1>deep thinking and real connection, which are fundamental human needs.

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<v Speaker 1>And I'm telling you this just as I'm fighting the

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<v Speaker 1>urge to check the notification on my phone. So here's

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<v Speaker 1>Chris Hayes to the rescue. Hey, Chris, it's great to

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<v Speaker 1>be here. Nice to have you my first guest in

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<v Speaker 1>our news studio.

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<v Speaker 2>This is very exciting.

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<v Speaker 1>We even got flowers.

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<v Speaker 2>They're beautiful. I love irises.

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<v Speaker 1>Good good, Well, welcome, and I'm really excited to talk

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<v Speaker 1>to you about this new book you've written, called The

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<v Speaker 1>Sirens Call. We'll talk about the title in a minute.

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<v Speaker 1>But how did a book about attention get your attention?

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<v Speaker 2>I think the first place to start is my work life,

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<v Speaker 2>which is hosting a television show, which I've been doing

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<v Speaker 2>for over a decade, and the many hours I put

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<v Speaker 2>into doing that, and I think this is something that

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<v Speaker 2>you can very much relate to that. A lot of

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<v Speaker 2>what that work is is thinking about the audience's attention,

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<v Speaker 2>what will grab it, what will hold it. You get

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<v Speaker 2>feedback all the time about whether you're doing a good

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<v Speaker 2>or bad job. There were some years there in the

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<v Speaker 2>beginning where I got some pretty bad feedback.

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<v Speaker 1>Really, what was the meanest thing that was said about

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<v Speaker 1>you or to you?

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<v Speaker 2>Oh? Well that I mean, people said mean things. But

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<v Speaker 2>there were periods of the show was not rating particularly well,

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<v Speaker 2>and that just kind of everyone knows that when that's happening,

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<v Speaker 2>you know it it's like getting a grade that you're

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<v Speaker 2>wearing on your forehead all day. And in the craft

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<v Speaker 2>of being a TV host, I've had to think a

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<v Speaker 2>lot about what does get people's attention, like how do

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<v Speaker 2>I solve for this problem? And I think the craft

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<v Speaker 2>of that led me to start thinking very seriously about

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<v Speaker 2>how important attention was. I mean, one of the things

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<v Speaker 2>that strikes me is certain kind of deaths get more

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<v Speaker 2>attention than others. If they're particularly spectacular or gruesome, they

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<v Speaker 2>might attract attention and that might lead to all kinds

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<v Speaker 2>of political and policy changes, whereas those that might be

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<v Speaker 2>less visible don't attract that same level of effort or

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<v Speaker 2>policy discussion. And so as I was thinking about this,

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<v Speaker 2>it came to be clear to me that attention was

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<v Speaker 2>this very powerful resource. And then there was also the

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<v Speaker 2>part of me that is a creature of the Internet,

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<v Speaker 2>an extremely online person since I've been twelve or thirteen

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<v Speaker 2>or fourteen years old, who spends a lot of time online,

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<v Speaker 2>and between the work life and that part of my life,

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<v Speaker 2>it just became clearer and clearer to me, and particularly

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<v Speaker 2>covering Donald Trump, that attention is kind of the defining

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<v Speaker 2>resource of our age. It's the thing that more and

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<v Speaker 2>more people, institutions, companies are chasing. When you have it

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<v Speaker 2>in the aggregate, you have a very valuable thing. There's

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<v Speaker 2>a sense in which it's being taken from us often,

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<v Speaker 2>and that doesn't feel good. And that started me on

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<v Speaker 2>the path of writing the book.

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<v Speaker 1>The title is called The Sirens Call, and it's based

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<v Speaker 1>on the Odyssey, And I want to be honest with you,

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<v Speaker 1>your book made me feel very stupid, Chris, But it

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<v Speaker 1>was that your goal. How did the sirens tempt Odysseus

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<v Speaker 1>and help us all remember? And why this particular title

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<v Speaker 1>seems so apt.

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<v Speaker 2>It's an amazing portion of the Odyssey, uh, in which

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<v Speaker 2>Odysseus has just been on the island with Circe. She's

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<v Speaker 2>a sort of goddess witch, and she says, hey, heads up,

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<v Speaker 2>before you leave a warning. You're going to come to

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<v Speaker 2>these sirens and if you they're very dangerous they will

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<v Speaker 2>warrible you to death.

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<v Speaker 1>And women they're not like ambulances exactly.

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<v Speaker 2>They're women who sing this song that is so irresistible.

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<v Speaker 2>It will pull a ship to the rocks and you'll

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<v Speaker 2>crash and you'll die. And she says, you'll never see

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<v Speaker 2>home again. If you listen to them. But she gives

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<v Speaker 2>them a plan to sort of have his cake and

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<v Speaker 2>eat it too, because she knows this has never said

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<v Speaker 2>explicitly he wants to hear them. So what she says is, look,

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<v Speaker 2>stuff wax in the ears of your men, and then

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<v Speaker 2>bind yourself to the mass to your own ship so

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<v Speaker 2>that you can hear the sirens. But then when they

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<v Speaker 2>try to tempt you to go towards them, your men

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<v Speaker 2>will ignore you. And sure enough we have Odysseus bound

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<v Speaker 2>to the mast, and he starts to hear the sirens call,

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<v Speaker 2>and he's like gesturing frantically to his men, like go

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<v Speaker 2>towards that, and they just ignore him, as they've been

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<v Speaker 2>instructed to, and the wax is stuffed in their ears,

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<v Speaker 2>and they sail safely past. And that image is a

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<v Speaker 2>very potent one in the Western canon, and I think

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<v Speaker 2>it represents the Freudian war between ego and ID, you know,

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<v Speaker 2>temptation and self discipline.

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<v Speaker 1>But in this case, the sirens are our digital device.

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<v Speaker 2>Almost literally, yes they are. It is the sound of

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<v Speaker 2>the notification, It is the buzzing of the.

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<v Speaker 1>Phone, and the constant, never ending temptation.

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<v Speaker 2>Temptation and entreaties and seduction, the constant portal of delights

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<v Speaker 2>that sits here pulsing on my pocket like Gollum's ring.

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<v Speaker 1>Right, it sounded pretty dirty.

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<v Speaker 2>Well, it's funny you say that, because the Sirens always

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<v Speaker 2>have this kind of you know, uh, aspect of sexual lore.

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<v Speaker 2>And when we think about the Internet, you know, there's

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<v Speaker 2>this entire category that we have, even before the Internet,

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<v Speaker 2>for things that attract our attention that we think are

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<v Speaker 2>morally dubious, So like the words like lurid and prurient, obscene, tabloid, Right,

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<v Speaker 2>there's this entire category of things where it's like, we

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<v Speaker 2>know they pull out our attention, we don't think they should.

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<v Speaker 2>And in some ways, the more competitive our attention markets get,

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<v Speaker 2>the more they go towards that aspect.

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<v Speaker 1>The Sirens call, I'm a generation older than you are,

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<v Speaker 1>and I have been keenly aware of the role that

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<v Speaker 1>the Internet and technology has played not only in the

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<v Speaker 1>media landscape, but really how we spend our lives. And

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<v Speaker 1>it's almost like the frog in the slowly boiling water.

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<v Speaker 1>I mean, I felt it, I saw it, I witnessed it.

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<v Speaker 1>I was aware of it in a way that I

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<v Speaker 1>felt like a lot of society was a bit asleep

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<v Speaker 1>at the switch as this was transforming our lives. And

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<v Speaker 1>I'm curious because I started my career before the internet

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<v Speaker 1>burst onto the scene and your generation younger, and I'm

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<v Speaker 1>curious how you have seen the digital world impact your career.

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<v Speaker 2>Well, in terms of my career, I mean, the most

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<v Speaker 2>obvious part of it is simply that the sheer amount

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<v Speaker 2>of things to watch has expanded most infinitely. I mean

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<v Speaker 2>when I started, I started my primetime show in twenty thirteen.

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<v Speaker 2>I remember we had the show creator for House of

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<v Speaker 2>Cards on the show, Bo Willemon, and at the time,

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<v Speaker 2>the conceit of the segment was Netflix is gonna make

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<v Speaker 2>its own show. How about that? Ain't that a kick? Yeah,

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<v Speaker 2>here's bau Willhemon. They're going to do an original show.

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<v Speaker 2>So even the idea of streaming didn't exist then. And

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<v Speaker 2>the way that we tended to think about competition, and

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<v Speaker 2>I'm sure this was the case of the Today Show,

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<v Speaker 2>Right is the other morning shows? What are the other

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<v Speaker 2>cable news shows on at my hour? And that's fair

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<v Speaker 2>enough that matters for.

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<v Speaker 1>And I also thought about NPR, local radio, sound newspapers.

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<v Speaker 1>How are people getting their information? But it was a

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<v Speaker 1>very finite sind choices.

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<v Speaker 2>That's exactly right, and now is it is not hyperbolic

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<v Speaker 2>at all. It is a true statement to say that

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<v Speaker 2>in every instant that you are trying to keep someone's attention,

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<v Speaker 2>you are competing against every single piece of content ever

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<v Speaker 2>generated by humans, basically anywhere in the language of the

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<v Speaker 2>people that you're appealing to. I mean, there was, you

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<v Speaker 2>know people. My kid, my six year old, will occasionally

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<v Speaker 2>just start watching some discontinued sitcoms from the mid Auts

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<v Speaker 2>because it's on Disney. I guess I'm like, I didn't

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<v Speaker 2>even know this show existed. She's super into it, and

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<v Speaker 2>it's cool at some level. It has a different life, right, Right,

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<v Speaker 2>But at every instant you're competing for attention, the library

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<v Speaker 2>you're competing with has just become so enormous.

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<v Speaker 1>And I think they call it the paradox of choice,

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<v Speaker 1>to say.

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<v Speaker 2>Because it's paralyzing at some level, Right, what do I

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<v Speaker 2>want to watch? I don't know.

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<v Speaker 1>It's so many, too many choices, yes.

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<v Speaker 2>And that's partly what the algorithm solves for. But the

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<v Speaker 2>algorithm comes with its own problems, right, And then you

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<v Speaker 2>also get in this very strange situation this is something

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<v Speaker 2>that's really changed. It's very interesting. It used to be

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<v Speaker 2>the case in linear cable television that, again when I

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<v Speaker 2>started a decade ago or more, you would see in

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<v Speaker 2>the minute by minutes of Nielsen, you would see the

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<v Speaker 2>numbers go down during commercial break because people don't want

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<v Speaker 2>to watch commercials and they want to switch to another network.

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<v Speaker 2>Now that doesn't happen. The reason is because people are

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<v Speaker 2>just like, go to their phone, right, oh, and then

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<v Speaker 2>you come back on. They don't even switch anymore.

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<v Speaker 1>And it's also interesting. Now cable news will say we'll

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<v Speaker 1>be back and they'll have a countdown.

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<v Speaker 2>Clock, or they'll put the commercial with the image that's

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<v Speaker 2>now our innovation. They'll do sports ring met more like

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<v Speaker 2>on thirty second timeouts.

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<v Speaker 1>They do that, right, so stand by, we're going to

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<v Speaker 1>be here, and you can actually count down till we're back,

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<v Speaker 1>which I think is so interesting that didn't exist when

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<v Speaker 1>I was on television, and I.

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<v Speaker 2>Think it's it all speaks to the fact that there's

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<v Speaker 2>this kind of jumpiness to our attention that is both

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<v Speaker 2>born of some deep things about our psychologies and the

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<v Speaker 2>way that our brains work, and also something that has

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<v Speaker 2>been cultivated in us through the technologies. Right, the shorter

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<v Speaker 2>and shorter your attention span is, or the more interruptions

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<v Speaker 2>you're dealing with, The more acclimated you get to interruption,

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<v Speaker 2>the more that you feel that things that develop slowly

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<v Speaker 2>or move slowly or boring. Right, So there's this relationship

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<v Speaker 2>between supply and demand, between what our desires are and

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<v Speaker 2>what we're craving.

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<v Speaker 1>If you want to get smarter every morning with a

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<v Speaker 1>breakdown of the news and fascinating takes on health and

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<v Speaker 1>wellness and pop culture, sign up for our daily newsletter,

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<v Speaker 1>Wake Up Call by going to Katiecuric dot com. You know,

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<v Speaker 1>I did a national geographic documentary series and one of

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<v Speaker 1>them was focused on our addiction to our digital devices.

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<v Speaker 1>And I spoke to a lot of scientists and this

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<v Speaker 1>constant interruption, this constant jumpiness, as you say, prohibits us

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<v Speaker 1>from being thinking deeply. It takes about twenty minutes to

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<v Speaker 1>get in a fully concentrated state to really focus, to

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<v Speaker 1>really activate that, you know, our deep thinking ability, and

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<v Speaker 1>the constant interruption is precluding us from doing that, which

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<v Speaker 1>makes you wonder, like, how are people going to think

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<v Speaker 1>deeply if they're constantly interrupted?

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<v Speaker 2>And this is a I mean, this is a problem

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<v Speaker 2>for anyone that wants to think deeply. I mean for

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<v Speaker 2>me writing the book. One of the great things about

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<v Speaker 2>writing the book is that, like Odysseus binding himself to

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<v Speaker 2>the mast, I signed a contract to deliver a book

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<v Speaker 2>and I had to do it, and that forced me

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<v Speaker 2>to focus, and it forced me to create. When I'm writing,

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<v Speaker 2>I need two hours. Two hours is the block for

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<v Speaker 2>me of a writing session, because there's some there's some

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<v Speaker 2>time to sort of move through that first twenty minutes

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<v Speaker 2>of focus. There's some time inside that zone of focus

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<v Speaker 2>where your attention has really locked in, and there's some

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<v Speaker 2>time sort of coming back out of it and figuring

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<v Speaker 2>out ways to train our own attention away from a

0:13:14.040 --> 0:13:15.360
<v Speaker 2>craving for constant interruption.

0:13:15.520 --> 0:13:17.320
<v Speaker 1>Did you keep your phone out of the room.

0:13:18.160 --> 0:13:20.120
<v Speaker 2>I've come up with a whole bunch of weird things

0:13:20.120 --> 0:13:23.720
<v Speaker 2>that I've done through the years. I would have the

0:13:23.720 --> 0:13:25.280
<v Speaker 2>phone in the room, but I wouldn't look at it.

0:13:26.120 --> 0:13:29.400
<v Speaker 2>I would set a timer, though, So the way I

0:13:29.440 --> 0:13:31.679
<v Speaker 2>do a writing session is for twenty five minute blocks

0:13:31.679 --> 0:13:35.319
<v Speaker 2>of writing with a five minute break where I can

0:13:35.360 --> 0:13:37.240
<v Speaker 2>check the phone or I can check the internet. And

0:13:37.280 --> 0:13:41.120
<v Speaker 2>that kind of gets me, it's like not too much interruption,

0:13:41.160 --> 0:13:42.160
<v Speaker 2>but it's structured enough.

0:13:42.280 --> 0:13:44.040
<v Speaker 1>But if you can see your phone, do you know

0:13:44.160 --> 0:13:47.520
<v Speaker 1>that very act of being able to change it. Yeah, yes,

0:13:48.040 --> 0:13:50.720
<v Speaker 1>actually prevents you from focusing.

0:13:50.480 --> 0:13:52.400
<v Speaker 2>The key thing too. And this is something that I

0:13:52.400 --> 0:13:55.080
<v Speaker 2>think we see a lot is and I actually think

0:13:55.120 --> 0:13:59.319
<v Speaker 2>younger people are better. This is actually proactively managing interruption

0:13:59.520 --> 0:14:02.240
<v Speaker 2>so you can select your phone so it doesn't do

0:14:02.320 --> 0:14:04.160
<v Speaker 2>any notifications, which is one thing.

0:14:04.200 --> 0:14:06.160
<v Speaker 1>Like MYNC can also make it black and white, which

0:14:06.200 --> 0:14:07.480
<v Speaker 1>makes it less appealing.

0:14:07.600 --> 0:14:09.800
<v Speaker 2>Yes, And I think we're going to see more and

0:14:09.880 --> 0:14:12.840
<v Speaker 2>more people opting in these directions. There's people selling dumb

0:14:12.920 --> 0:14:15.880
<v Speaker 2>phones that have been starting to be very successful. There's

0:14:16.080 --> 0:14:20.200
<v Speaker 2>people selling pouches. There's all kinds of ways that people

0:14:20.280 --> 0:14:22.600
<v Speaker 2>are in their own way, attempting to sort of solve

0:14:22.720 --> 0:14:26.360
<v Speaker 2>this problem. The problem fundamentally is I want to think deeply.

0:14:27.040 --> 0:14:31.400
<v Speaker 2>I want to regain some willful discretion and control over

0:14:31.440 --> 0:14:37.160
<v Speaker 2>where I flash my spotlight of thought. I don't want

0:14:37.160 --> 0:14:41.680
<v Speaker 2>it yank hither and yeah on. And I want to

0:14:41.720 --> 0:14:44.920
<v Speaker 2>regain some comfort of being alone with my own thoughts.

0:14:44.720 --> 0:14:46.880
<v Speaker 2>That to me is the profound human question at the

0:14:46.920 --> 0:14:47.240
<v Speaker 2>core of this.

0:14:48.040 --> 0:14:52.000
<v Speaker 1>I thought it was interesting that you write about boredom

0:14:52.440 --> 0:14:56.240
<v Speaker 1>and that this is that we're afraid of boredom. And

0:14:57.200 --> 0:14:59.440
<v Speaker 1>I've written and done a lot of stuff about this

0:14:59.520 --> 0:15:03.560
<v Speaker 1>as well, about busyness being kind of a badge of

0:15:03.880 --> 0:15:07.880
<v Speaker 1>honor in our culture. But I don't think it's not

0:15:08.120 --> 0:15:10.560
<v Speaker 1>wanting to be bored. I think it's not having the

0:15:10.720 --> 0:15:15.680
<v Speaker 1>opportunity to be bored, because we always have something that

0:15:15.840 --> 0:15:19.520
<v Speaker 1>will allow us to divert our attention if we land

0:15:19.840 --> 0:15:22.760
<v Speaker 1>and we're driving. And I've often told my friends is

0:15:23.520 --> 0:15:26.200
<v Speaker 1>sometimes I go to a new city, I'm so busy

0:15:26.240 --> 0:15:29.440
<v Speaker 1>looking at my phone, i don't even notice where I am,

0:15:30.000 --> 0:15:33.720
<v Speaker 1>or the buildings or the sites, or the sounds or

0:15:33.760 --> 0:15:36.840
<v Speaker 1>the scenes of a new place. And I get to

0:15:36.880 --> 0:15:39.080
<v Speaker 1>my hotel and I'm like, where am I?

0:15:39.160 --> 0:15:39.720
<v Speaker 2>Where am I at?

0:15:39.720 --> 0:15:42.120
<v Speaker 1>And why am I here? As Admiral Stockdale said, but

0:15:42.240 --> 0:15:47.520
<v Speaker 1>you know, it's just such an attention suck. So I

0:15:47.560 --> 0:15:50.000
<v Speaker 1>almost feel like it's not that we're afraid to be bored.

0:15:50.040 --> 0:15:53.480
<v Speaker 1>We just there aren't moments of boredom that present themselves.

0:15:53.720 --> 0:15:55.480
<v Speaker 2>I think it's both, but I think those relate to

0:15:55.520 --> 0:15:57.880
<v Speaker 2>each other. I mean I think that I mean, I'll

0:15:57.880 --> 0:16:02.080
<v Speaker 2>speak for myself that I am afraid of being bored.

0:16:02.160 --> 0:16:06.640
<v Speaker 2>I mean, I remember being bored in childhood. Remember like

0:16:07.000 --> 0:16:09.840
<v Speaker 2>reading the back of a cereal box, right, you know,

0:16:09.960 --> 0:16:12.200
<v Speaker 2>over and over because it's the thing there and you

0:16:12.240 --> 0:16:14.880
<v Speaker 2>want your You're craving something to put your attention on.

0:16:15.480 --> 0:16:17.400
<v Speaker 2>And I think part of the reason we associate boredom

0:16:17.400 --> 0:16:18.880
<v Speaker 2>with childhood is because.

0:16:19.880 --> 0:16:21.040
<v Speaker 1>We didn't have phones.

0:16:21.200 --> 0:16:22.880
<v Speaker 2>We didn't have phones. But the other thing is, as

0:16:22.880 --> 0:16:24.440
<v Speaker 2>soon as you get old enough, you just cut it

0:16:24.440 --> 0:16:25.080
<v Speaker 2>out of your life.

0:16:26.000 --> 0:16:28.760
<v Speaker 1>I remember telling my mom I'm bored in the summer,

0:16:29.240 --> 0:16:30.560
<v Speaker 1>and she said, read a book.

0:16:30.640 --> 0:16:34.720
<v Speaker 2>Yeah. Yeah. I mean kids complaining about boredom. I mean

0:16:35.120 --> 0:16:38.040
<v Speaker 2>the thing that I've caught myself doing, which is very funny.

0:16:38.040 --> 0:16:40.160
<v Speaker 2>As your kid comes up to you and they're like,

0:16:40.200 --> 0:16:42.960
<v Speaker 2>I'm bored, and you say, I don't have to tell you, man,

0:16:43.040 --> 0:16:45.080
<v Speaker 2>like can I screen time? No, go read a book

0:16:45.120 --> 0:16:47.120
<v Speaker 2>something else. And then as soon as you say that,

0:16:47.160 --> 0:16:50.040
<v Speaker 2>you go back to your phone. Right, You're like, you

0:16:50.080 --> 0:16:55.320
<v Speaker 2>got to figure it out, that's true. It's like, oh

0:16:55.440 --> 0:16:57.000
<v Speaker 2>what am I doing here? And sometimes they'll call you

0:16:57.000 --> 0:17:00.320
<v Speaker 2>out on it. Right. So I think that you know

0:17:00.360 --> 0:17:02.080
<v Speaker 2>that feeling if you go into a coffee shop, you

0:17:02.160 --> 0:17:04.760
<v Speaker 2>left your phone in the car and you start that

0:17:04.880 --> 0:17:07.520
<v Speaker 2>like you have the instinct you're like, ah, I gotta

0:17:07.560 --> 0:17:10.679
<v Speaker 2>sit with my thoughts for four minutes. I think that

0:17:10.760 --> 0:17:13.080
<v Speaker 2>the less that we have that the more the scarier

0:17:13.119 --> 0:17:16.800
<v Speaker 2>it seems to be without it. And we kind of

0:17:16.960 --> 0:17:21.800
<v Speaker 2>thoughtlessly run on this treadmill of the constant input because

0:17:21.840 --> 0:17:24.639
<v Speaker 2>that's what we get habituated and comfortable with. And I

0:17:24.680 --> 0:17:28.000
<v Speaker 2>think the work of sitting alone with our own thoughts

0:17:28.000 --> 0:17:30.080
<v Speaker 2>which is which is work that stems all the way

0:17:30.080 --> 0:17:34.680
<v Speaker 2>back to the Buddha sitting underneath the Banyan tree, and

0:17:35.200 --> 0:17:38.359
<v Speaker 2>Pascal writing in the seventeenth century and his Christian apologetics

0:17:38.400 --> 0:17:42.200
<v Speaker 2>about penses and careker guard, and you know, spiritual traditions

0:17:42.240 --> 0:17:46.000
<v Speaker 2>like that's the stuff of being a human, is that

0:17:46.040 --> 0:17:48.360
<v Speaker 2>you got to sit with your own mind. And sometimes

0:17:48.359 --> 0:17:51.119
<v Speaker 2>the mind can be a scary place, a feral beast.

0:17:51.080 --> 0:17:53.840
<v Speaker 1>But it also can be a very fertile place because

0:17:53.880 --> 0:17:58.280
<v Speaker 1>your hipocampus is the part of your brain that's responsible

0:17:58.359 --> 0:18:02.200
<v Speaker 1>for creative thinking, and it can only ignite when you're

0:18:02.240 --> 0:18:05.640
<v Speaker 1>not distracted. And that's why you have so many good

0:18:05.680 --> 0:18:09.480
<v Speaker 1>ideas or these epiphanies in the shower. The shower, yes,

0:18:09.600 --> 0:18:15.200
<v Speaker 1>and so that's an argument for daydreaming, for just thinking,

0:18:15.560 --> 0:18:20.080
<v Speaker 1>for not having constantly, you know, all these things around

0:18:20.119 --> 0:18:23.800
<v Speaker 1>you to distract you. So you know, along with this

0:18:24.119 --> 0:18:28.120
<v Speaker 1>idea of deep concentration, it does make you think how

0:18:28.200 --> 0:18:32.840
<v Speaker 1>much of our creative selves, our deep thinking selves, are

0:18:32.880 --> 0:18:35.160
<v Speaker 1>being sacrificed in our current culture.

0:18:35.359 --> 0:18:40.360
<v Speaker 2>I think there's an enormous loss of that creative impulse

0:18:40.440 --> 0:18:43.840
<v Speaker 2>because that time is so often interrupted. And one of

0:18:43.920 --> 0:18:46.720
<v Speaker 2>the things I've said to people, you know the extent,

0:18:46.760 --> 0:18:50.119
<v Speaker 2>there's some like what do I do take away? The

0:18:50.160 --> 0:18:52.600
<v Speaker 2>most concrete for me is spend twenty minutes every day

0:18:52.600 --> 0:18:56.119
<v Speaker 2>alone with your thoughts. And for me, that's a walk

0:18:56.440 --> 0:18:58.240
<v Speaker 2>where I'm not listening to a podcast or not why

0:18:58.280 --> 0:19:02.159
<v Speaker 2>I'm just walking, And sometimes that can be longer you

0:19:02.200 --> 0:19:06.119
<v Speaker 2>start to push it out. I'll do an hour walk

0:19:06.160 --> 0:19:10.960
<v Speaker 2>the loop of the park with my dog. And it

0:19:11.040 --> 0:19:13.800
<v Speaker 2>is amazing how pleasurable that state is when you get

0:19:13.840 --> 0:19:17.000
<v Speaker 2>into it, of daydreaming, of letting your thoughts kind of wander,

0:19:17.040 --> 0:19:20.720
<v Speaker 2>of letting creative thoughts bubble up, and how rare it

0:19:20.760 --> 0:19:21.919
<v Speaker 2>has become to have.

0:19:21.840 --> 0:19:25.280
<v Speaker 1>It, and therapeutic it is I think for your overall health.

0:19:25.560 --> 0:19:28.040
<v Speaker 1>I think it was Jennifer Aniston. I can't remember a

0:19:28.080 --> 0:19:32.760
<v Speaker 1>great philosopher named Jennifer Aniston said you shouldn't you shouldn't

0:19:32.800 --> 0:19:34.679
<v Speaker 1>have your phone, and I have found this to be

0:19:34.720 --> 0:19:38.320
<v Speaker 1>the case for me. It is also an enormous time suck.

0:19:38.800 --> 0:19:41.639
<v Speaker 1>You know, I can spend an extra hour in bed

0:19:42.240 --> 0:19:46.040
<v Speaker 1>reading stuff. Now it's worthwhile stuff. It's articles from very

0:19:46.600 --> 0:19:49.760
<v Speaker 1>you know, respective publications or The Atlantic or The New

0:19:49.840 --> 0:19:53.080
<v Speaker 1>Yorker or The Times or a whole host of really

0:19:53.119 --> 0:19:57.439
<v Speaker 1>smart people writing great things, and I feel enriched. But

0:19:58.440 --> 0:20:01.040
<v Speaker 1>you know, if I didn't have that phone, I wouldn't

0:20:01.080 --> 0:20:04.880
<v Speaker 1>grab it and spend sometimes an hour and a half reading.

0:20:05.560 --> 0:20:08.480
<v Speaker 1>So you have to kind of figure out how you're

0:20:08.520 --> 0:20:10.000
<v Speaker 1>going to spend your time.

0:20:09.840 --> 0:20:11.880
<v Speaker 2>Well and think about the imperatives on the other side

0:20:11.920 --> 0:20:14.600
<v Speaker 2>of this. Right, So, if like the people that want

0:20:14.640 --> 0:20:17.960
<v Speaker 2>to capture your attention, which is a wide array of

0:20:19.119 --> 0:20:21.359
<v Speaker 2>entities and particularly the platforms that are some of the

0:20:21.359 --> 0:20:25.720
<v Speaker 2>most powerful and profitable companies in America, right at a

0:20:25.760 --> 0:20:28.240
<v Speaker 2>certain point, they have to start, like you need growth.

0:20:29.400 --> 0:20:32.040
<v Speaker 2>And for a while, when for instance, the smartphone was introduced,

0:20:32.040 --> 0:20:33.640
<v Speaker 2>there was this growth. Every year more and more people

0:20:33.680 --> 0:20:35.600
<v Speaker 2>got up, but then it levels off and then you

0:20:35.640 --> 0:20:37.720
<v Speaker 2>look to international markets and that levels off too, and

0:20:37.720 --> 0:20:40.480
<v Speaker 2>then a certain point, well you need to find more growth.

0:20:40.520 --> 0:20:43.639
<v Speaker 2>And what is it. Well, there's a fixed amount of

0:20:43.640 --> 0:20:45.560
<v Speaker 2>people with a fixed amount of waking hours. Well you

0:20:45.600 --> 0:20:48.359
<v Speaker 2>can start to eat into sleep. Well, there's a fixed

0:20:48.359 --> 0:20:50.200
<v Speaker 2>amount of adults with a fixed amount of waking hours.

0:20:50.200 --> 0:20:54.200
<v Speaker 2>Well you can start going for children. There's you can

0:20:54.280 --> 0:20:56.600
<v Speaker 2>only watch one thing at a time. Well, maybe get

0:20:56.600 --> 0:20:58.480
<v Speaker 2>people to start watching two or three things at a time. Right,

0:20:58.520 --> 0:21:01.359
<v Speaker 2>So there's all these places the growth imperative starts to

0:21:01.400 --> 0:21:05.640
<v Speaker 2>push against these limits, like sleeping in fact, a really

0:21:05.720 --> 0:21:07.480
<v Speaker 2>upsetting thing that has happened to me, And I doubt

0:21:07.520 --> 0:21:08.600
<v Speaker 2>this has ever happened to you. I don't know if

0:21:08.600 --> 0:21:11.840
<v Speaker 2>you're like, have ever had a TikTok habit?

0:21:13.400 --> 0:21:16.720
<v Speaker 1>Instagram reels, cooking videos? That's my vice?

0:21:16.800 --> 0:21:20.560
<v Speaker 2>Okay, that's your vice. TikTok has something in the algorithm

0:21:20.720 --> 0:21:23.760
<v Speaker 2>where if you look too long at it, a person

0:21:23.800 --> 0:21:27.520
<v Speaker 2>pops up to be like, hey, buddy, like you you've

0:21:27.560 --> 0:21:29.360
<v Speaker 2>kind of been looking for a long time, maybe take

0:21:29.359 --> 0:21:31.400
<v Speaker 2>a break. It's like your drug dealer cutting you off.

0:21:31.600 --> 0:21:33.000
<v Speaker 2>It's super upsetting.

0:21:33.400 --> 0:21:36.840
<v Speaker 1>No, that's awesome that they do. It works against their

0:21:36.880 --> 0:21:37.639
<v Speaker 1>business model.

0:21:37.760 --> 0:21:40.600
<v Speaker 2>Yes, and I wonder the origin of this person who

0:21:40.600 --> 0:21:44.400
<v Speaker 2>comes in. But hitting that point on a TikTok jack

0:21:44.480 --> 0:21:47.920
<v Speaker 2>is an upsetting moment. It's like one point thirty in

0:21:47.960 --> 0:21:50.639
<v Speaker 2>the morning and you're like, the device is telling you

0:21:50.680 --> 0:21:51.320
<v Speaker 2>to log off.

0:21:51.480 --> 0:21:53.320
<v Speaker 1>You must be full of shame when that happened.

0:21:53.320 --> 0:21:56.920
<v Speaker 2>The Chinese government is like, buddy, your brain is cooked,

0:21:57.320 --> 0:21:58.480
<v Speaker 2>please put it down.

0:21:59.040 --> 0:22:01.680
<v Speaker 1>I'm curious when you said your show wasn't doing well,

0:22:01.720 --> 0:22:05.080
<v Speaker 1>it made you think about how to capture people's attention.

0:22:06.080 --> 0:22:12.120
<v Speaker 1>And was that fighting with what you thought people needed

0:22:12.119 --> 0:22:17.720
<v Speaker 1>to know and hear and more importantly understand, versus how

0:22:17.760 --> 0:22:20.720
<v Speaker 1>they would stick with you and watch your whole show

0:22:20.840 --> 0:22:24.280
<v Speaker 1>or more minutes than they normally would. And what kind

0:22:24.320 --> 0:22:26.280
<v Speaker 1>of Fostian deal did you have to make?

0:22:27.400 --> 0:22:30.840
<v Speaker 2>That is the central conundrum. I mean, as I write

0:22:30.840 --> 0:22:34.600
<v Speaker 2>in the book, attention is not a moral faculty. There's

0:22:34.640 --> 0:22:37.120
<v Speaker 2>a great line from Walter Lippman when he's writing about

0:22:37.119 --> 0:22:39.960
<v Speaker 2>this in the twenties. He's writing about the aftermath of

0:22:40.000 --> 0:22:42.680
<v Speaker 2>World War One and the Treaty of Versaillese. He says,

0:22:43.000 --> 0:22:46.120
<v Speaker 2>the American public has a great deal of interest in

0:22:47.480 --> 0:22:50.199
<v Speaker 2>the outcome of these negotiations. But they're not interested in it,

0:22:51.520 --> 0:22:54.080
<v Speaker 2>Like it's going to matter a ton to the US,

0:22:54.920 --> 0:22:57.800
<v Speaker 2>but like no one really cares. And this is the

0:22:57.840 --> 0:23:01.040
<v Speaker 2>central conundrum of being a journalist. I think, in this environment,

0:23:01.080 --> 0:23:02.600
<v Speaker 2>in any environment, honestly, but in that.

0:23:02.920 --> 0:23:05.000
<v Speaker 1>Particularly, it's like on steroids.

0:23:05.000 --> 0:23:07.760
<v Speaker 2>Now. It's this balance. You know, you have these twin imperatives.

0:23:08.160 --> 0:23:10.800
<v Speaker 2>I have to keep people's attention and hold it, and

0:23:10.880 --> 0:23:15.439
<v Speaker 2>I have to deliver information and a set of stories

0:23:15.480 --> 0:23:18.240
<v Speaker 2>about the world that are true and I think important

0:23:18.240 --> 0:23:22.160
<v Speaker 2>and urgent to the project of self governance. Sometimes those

0:23:22.160 --> 0:23:25.720
<v Speaker 2>are in competition. Sometimes they line up, you know. The

0:23:25.760 --> 0:23:30.200
<v Speaker 2>California wildfires are a great example where they both compel

0:23:30.240 --> 0:23:33.160
<v Speaker 2>your attention the visuals and the drama of the tragedy,

0:23:33.240 --> 0:23:36.320
<v Speaker 2>and also it's a really important story. So sometimes you

0:23:36.400 --> 0:23:43.880
<v Speaker 2>get them both right. Sadly, Sadly, sometimes you're fighting these

0:23:43.920 --> 0:23:46.800
<v Speaker 2>twin imperatives. And part of the craft that you develop

0:23:46.840 --> 0:23:48.960
<v Speaker 2>over time, that I've tried to develop is getting better

0:23:48.960 --> 0:23:53.240
<v Speaker 2>and better at figuring out how to tell stories and

0:23:53.359 --> 0:23:57.920
<v Speaker 2>move the audience from point A to point B through

0:23:58.040 --> 0:24:04.040
<v Speaker 2>your ability, through your skills to get to talk about

0:24:04.040 --> 0:24:06.800
<v Speaker 2>the things you think are important and still bring people

0:24:06.840 --> 0:24:09.639
<v Speaker 2>along that's hard. It's really hard. I mean it's the

0:24:10.240 --> 0:24:12.679
<v Speaker 2>it's really hard, and I don't I've gotten better at it,

0:24:12.720 --> 0:24:17.119
<v Speaker 2>but I still fail at it all the time.

0:24:18.560 --> 0:24:21.640
<v Speaker 1>And plus people don't necessarily want to stick around to

0:24:21.680 --> 0:24:25.600
<v Speaker 1>connect A B and C. Right, So I think its

0:24:25.840 --> 0:24:28.600
<v Speaker 1>those people who watch your show probably do.

0:24:29.160 --> 0:24:32.600
<v Speaker 2>At some level. I think we have the audience segmentation,

0:24:32.880 --> 0:24:35.560
<v Speaker 2>which can be bad in certain ways, can also self

0:24:35.560 --> 0:24:38.119
<v Speaker 2>select for people that are you know, at this point.

0:24:38.400 --> 0:24:40.080
<v Speaker 2>One of the things that I like about my job

0:24:40.080 --> 0:24:42.479
<v Speaker 2>and the relationship I have visa visa sort of these

0:24:42.520 --> 0:24:45.920
<v Speaker 2>attentional questions, is I'm not just popping into a feed

0:24:47.080 --> 0:24:49.280
<v Speaker 2>into someone's algorithm. We feed to try to grab their

0:24:49.280 --> 0:24:51.520
<v Speaker 2>attention for a few seconds. They've never seen me. Right,

0:24:52.000 --> 0:24:55.000
<v Speaker 2>by and large, there's a relationship that has been built

0:24:55.080 --> 0:25:00.000
<v Speaker 2>up with the viewer. And that relationship is actually important

0:25:00.119 --> 0:25:03.680
<v Speaker 2>because what the relationship means is that, in the same

0:25:03.720 --> 0:25:07.040
<v Speaker 2>way that my relationship to the New Yorker is such

0:25:07.119 --> 0:25:10.240
<v Speaker 2>that I have a relationship with the publication. And so

0:25:10.280 --> 0:25:12.840
<v Speaker 2>if it lands in my house and I pick it up,

0:25:12.880 --> 0:25:14.800
<v Speaker 2>and I go through the table contents and there's a

0:25:14.840 --> 0:25:19.199
<v Speaker 2>profile of the conductor of the Bavarian orchestra, and I'm like,

0:25:19.200 --> 0:25:23.200
<v Speaker 2>I'm not that interested in it, but okay, I'll see

0:25:23.200 --> 0:25:25.879
<v Speaker 2>what you got because I know. And then I'm like,

0:25:25.920 --> 0:25:28.880
<v Speaker 2>oh wow, this is this guy's fascinating right that that

0:25:28.920 --> 0:25:31.880
<v Speaker 2>little friction you might feel is overcome by the pre

0:25:31.960 --> 0:25:34.960
<v Speaker 2>existing relationship that you have. There's some of that in

0:25:35.000 --> 0:25:38.560
<v Speaker 2>the relationship I have the audience right that they that

0:25:38.560 --> 0:25:42.280
<v Speaker 2>they're willing to trust me to guide them, such that

0:25:42.359 --> 0:25:44.919
<v Speaker 2>if we're starting to do something that left to your

0:25:44.920 --> 0:25:48.320
<v Speaker 2>own devices, maybe you wouldn't find that interesting. You sick

0:25:48.359 --> 0:25:48.679
<v Speaker 2>with it?

0:25:49.400 --> 0:25:52.480
<v Speaker 1>I mean trust we could. You should write your next

0:25:52.520 --> 0:25:53.320
<v Speaker 1>book on trust.

0:25:53.560 --> 0:25:55.840
<v Speaker 2>I actually have thought about precisely that.

0:25:56.760 --> 0:26:01.480
<v Speaker 1>Because funnily enough, that is the big another huge crisis

0:26:01.960 --> 0:26:03.119
<v Speaker 1>in our culture.

0:26:02.760 --> 0:26:11.800
<v Speaker 2>And they're related. I think trust requires depth of connection

0:26:13.240 --> 0:26:19.399
<v Speaker 2>and the building of a relationship over time, and I

0:26:19.440 --> 0:26:24.479
<v Speaker 2>think often the attentional atmosphere we exist in cuts against that.

0:26:25.680 --> 0:26:29.280
<v Speaker 2>You can argue on the other side that actually people

0:26:29.320 --> 0:26:32.399
<v Speaker 2>do have trust relationships that have grown very deep. There

0:26:32.400 --> 0:26:34.720
<v Speaker 2>are people that trust Alex Jones to tell them the truth,

0:26:36.359 --> 0:26:40.040
<v Speaker 2>and there are people that you know, don't trust me, right,

0:26:41.800 --> 0:26:44.880
<v Speaker 2>But I think one of the central elements in our

0:26:45.200 --> 0:26:49.320
<v Speaker 2>current condition is just that we're becoming a more and

0:26:49.320 --> 0:26:53.639
<v Speaker 2>more low trust society, and it's very hard to run

0:26:54.920 --> 0:26:56.200
<v Speaker 2>a low trust democracy.

0:26:57.880 --> 0:27:02.440
<v Speaker 1>What are we going to do? I don't know, Dude,

0:27:04.080 --> 0:27:05.720
<v Speaker 1>I've never been called dude. I like it.

0:27:07.800 --> 0:27:12.760
<v Speaker 2>I mean, I think there's a lot of there's a

0:27:12.800 --> 0:27:15.000
<v Speaker 2>lot of peril. You know, it's a moment or great peril.

0:27:15.040 --> 0:27:19.200
<v Speaker 2>I do think I do have a very central belief

0:27:19.240 --> 0:27:23.200
<v Speaker 2>in people, and in the American people. I do think

0:27:25.520 --> 0:27:30.560
<v Speaker 2>collective publics can manifest both really awful tendencies and truly

0:27:30.600 --> 0:27:33.160
<v Speaker 2>noble ones. I think some of the stuff you've seen

0:27:33.160 --> 0:27:37.280
<v Speaker 2>in Los Angeles in the aftermath of wildfires is completely incredible.

0:27:38.040 --> 0:27:41.560
<v Speaker 2>It is amazing how much people will self organize and

0:27:42.040 --> 0:27:47.160
<v Speaker 2>act cooperatively and selflessly with urgency in those moments. I'm

0:27:47.240 --> 0:27:50.040
<v Speaker 2>just seeing so many people and we're all just one

0:27:50.040 --> 0:27:53.640
<v Speaker 2>degree removed, I think, from that disaster in many respects,

0:27:53.640 --> 0:28:01.600
<v Speaker 2>and just seeing so many beautiful stories of mutual aid, cooperation.

0:28:03.160 --> 0:28:08.359
<v Speaker 2>And I do think like our politics and our media

0:28:08.480 --> 0:28:14.600
<v Speaker 2>environments and our cultures can cultivate different impulses collectively in US,

0:28:15.800 --> 0:28:17.440
<v Speaker 2>and I think we've been going through a period with

0:28:17.520 --> 0:28:20.080
<v Speaker 2>some of our worst impulses are being cultivated. But I

0:28:20.119 --> 0:28:23.239
<v Speaker 2>also don't think that means that like those impulses are

0:28:23.280 --> 0:28:26.520
<v Speaker 2>the true ones and the other ones are false. I

0:28:26.520 --> 0:28:28.800
<v Speaker 2>think it's a question of our situation.

0:28:29.119 --> 0:28:32.040
<v Speaker 1>You're more optimistic than I am, because I think that

0:28:33.040 --> 0:28:37.360
<v Speaker 1>it doesn't fit the business model to try to come

0:28:37.400 --> 0:28:45.360
<v Speaker 1>together and to spotlight our better angels. It is more

0:28:45.400 --> 0:28:50.400
<v Speaker 1>beneficial to antagonize and enrage and divide.

0:28:51.080 --> 0:28:53.640
<v Speaker 2>And I think this goes back to something that's like

0:28:53.800 --> 0:28:58.360
<v Speaker 2>deep and inescapable about our evolutionary wiring, which is attention

0:28:58.520 --> 0:29:03.600
<v Speaker 2>as a faculty has negativity bias. And there's an obvious

0:29:03.640 --> 0:29:08.080
<v Speaker 2>reason for that. You know, if you're sitting there and

0:29:08.200 --> 0:29:10.440
<v Speaker 2>there's like a pretty flower here, and there's a predator

0:29:10.480 --> 0:29:13.840
<v Speaker 2>over there, that's going to get your attention to the predator.

0:29:14.240 --> 0:29:17.160
<v Speaker 2>The pretty flower you may or may not linger on.

0:29:18.000 --> 0:29:18.640
<v Speaker 2>And so so.

0:29:18.600 --> 0:29:25.680
<v Speaker 1>We're hardwired to basically be attracted to danger or negativity reactivity.

0:29:25.760 --> 0:29:29.920
<v Speaker 2>Threat. Yeah, particularly threat, I mean threat is really the ultimate.

0:29:29.920 --> 0:29:32.640
<v Speaker 2>I mean, the sound of a gunshot is going to

0:29:33.440 --> 0:29:37.840
<v Speaker 2>get your attention in a crowded street. And so that

0:29:38.000 --> 0:29:41.720
<v Speaker 2>negativity bias, when you put it in the context of

0:29:41.760 --> 0:29:48.959
<v Speaker 2>these enormous competitive second to second competitive attention markets you

0:29:49.040 --> 0:30:05.280
<v Speaker 2>are going to trend towards negativity.

0:30:10.040 --> 0:30:12.720
<v Speaker 1>Well, let's talk about that, because I know you believe

0:30:12.760 --> 0:30:16.920
<v Speaker 1>that Donald Trump has been able to marshal this attention

0:30:17.120 --> 0:30:21.920
<v Speaker 1>dilemma or you know, take advantage of the so called

0:30:21.920 --> 0:30:26.240
<v Speaker 1>attention economy in a much more effective way. And can

0:30:26.280 --> 0:30:28.600
<v Speaker 1>you explain how he's able to do that?

0:30:29.800 --> 0:30:32.920
<v Speaker 2>I think there's basically one simple trick he's figured out.

0:30:33.760 --> 0:30:40.240
<v Speaker 2>Most politicians only want attention if it's positive attention. Most

0:30:40.280 --> 0:30:42.800
<v Speaker 2>people are like that. I'm like that. I don't want

0:30:42.800 --> 0:30:45.960
<v Speaker 2>people to pay attention to me and be mad at me,

0:30:46.400 --> 0:30:50.320
<v Speaker 2>or mean, I don't ask you with you? Yeah, yeah, yeah,

0:30:50.360 --> 0:30:53.680
<v Speaker 2>I'm with you. And most politicians, for perfectly rational reasons,

0:30:53.760 --> 0:30:56.880
<v Speaker 2>also want that because they see their job as to

0:30:56.960 --> 0:30:59.880
<v Speaker 2>be popular and liked and to win majorities and to

0:31:00.000 --> 0:31:04.600
<v Speaker 2>persuade people. Trump's big insight, which is born of something

0:31:04.720 --> 0:31:05.520
<v Speaker 2>deep in.

0:31:05.480 --> 0:31:08.040
<v Speaker 1>Him, well he you know it comes down to all

0:31:08.080 --> 0:31:09.000
<v Speaker 1>press is good press.

0:31:09.040 --> 0:31:13.040
<v Speaker 2>Right, It's exactly that. Basically, negative attention, particularly if attention

0:31:13.120 --> 0:31:15.120
<v Speaker 2>is all that matters. Negative attention is almost as good

0:31:15.120 --> 0:31:18.280
<v Speaker 2>as plausitive attention, maybe as good. The old pt Bartum quote, right,

0:31:18.400 --> 0:31:20.440
<v Speaker 2>as long as you spell my name correctly, ma'am. When

0:31:20.480 --> 0:31:22.960
<v Speaker 2>she a reporter says she's writing a negative piece, he goes,

0:31:23.520 --> 0:31:25.880
<v Speaker 2>go with me, just spell the name correctly. All press

0:31:25.920 --> 0:31:30.000
<v Speaker 2>is good press. And I think there's two levels at

0:31:30.000 --> 0:31:32.040
<v Speaker 2>which he's been able to marshal this that are important.

0:31:32.440 --> 0:31:37.120
<v Speaker 2>One is has to do with the fact that attention

0:31:37.240 --> 0:31:39.680
<v Speaker 2>is more important than ever and so fractured that just

0:31:39.720 --> 0:31:42.640
<v Speaker 2>getting it itself has a value, not as even just

0:31:42.680 --> 0:31:44.840
<v Speaker 2>a means to another end. But I also think it's

0:31:44.880 --> 0:31:48.120
<v Speaker 2>a hard thing to fake personally, and by that I

0:31:48.160 --> 0:31:51.400
<v Speaker 2>mean other politicians have tried to do what Trump does,

0:31:52.000 --> 0:31:54.560
<v Speaker 2>which is to be outrageous and polarizing, and it hasn't

0:31:54.600 --> 0:31:55.640
<v Speaker 2>worked for them the same way.

0:31:55.880 --> 0:31:58.400
<v Speaker 1>When you look at Carrie Lake, she's the perfect example.

0:31:58.440 --> 0:32:01.080
<v Speaker 2>Like she had two winnable in that state. The first

0:32:01.120 --> 0:32:03.120
<v Speaker 2>one she nearirely lost, the second one she lost by more.

0:32:03.760 --> 0:32:06.479
<v Speaker 2>She has tried to do it. She's also like a

0:32:06.520 --> 0:32:07.320
<v Speaker 2>former broadcaster.

0:32:07.600 --> 0:32:11.360
<v Speaker 1>Yeah, she's talent TV news anchor and Arizona who ran

0:32:11.400 --> 0:32:14.280
<v Speaker 1>for office twice lost and now she's had the Voice

0:32:14.320 --> 0:32:14.960
<v Speaker 1>of America.

0:32:15.200 --> 0:32:17.320
<v Speaker 2>Yes, but she's been rewarded for her But.

0:32:17.360 --> 0:32:21.080
<v Speaker 1>You're right, but why couldn't she do the same thing.

0:32:21.240 --> 0:32:27.400
<v Speaker 1>Is he's a singularly talented individual in being able to

0:32:27.480 --> 0:32:30.479
<v Speaker 1>do what he does. Do you see anyone who comes close.

0:32:30.640 --> 0:32:32.560
<v Speaker 2>The only one now is Elon Musk, who I think

0:32:32.640 --> 0:32:34.560
<v Speaker 2>is doing the same thing. And I think the reason

0:32:34.600 --> 0:32:37.400
<v Speaker 2>that Elon Musk is doing is similar to Trump. It's

0:32:37.440 --> 0:32:39.920
<v Speaker 2>not that he's bought the platform and he's the world's

0:32:39.920 --> 0:32:44.080
<v Speaker 2>wealthiest man, although that helps. It's just at some deep

0:32:44.120 --> 0:32:47.800
<v Speaker 2>psychological level, their relationship to negative attention is is different

0:32:47.840 --> 0:32:51.360
<v Speaker 2>than yours or mind. And I just think it's not fakeable,

0:32:51.680 --> 0:32:54.240
<v Speaker 2>you know what I'm saying. I could try. I could

0:32:54.320 --> 0:32:56.560
<v Speaker 2>take this book and study it. I could go run

0:32:56.600 --> 0:32:59.800
<v Speaker 2>for office and try to be mayor of New York

0:32:59.880 --> 0:33:02.720
<v Speaker 2>City and be like, you know what, I've learned this lesson.

0:33:02.840 --> 0:33:06.640
<v Speaker 2>I'm going to be the polarizing shock jock of mayoral

0:33:06.680 --> 0:33:10.240
<v Speaker 2>candidates who gets negative attention because I've written this book

0:33:10.280 --> 0:33:12.240
<v Speaker 2>and it'll be my manual. It wouldn't work. I just

0:33:12.240 --> 0:33:15.120
<v Speaker 2>wouldn't at some deep level. Wouldn't work because I don't

0:33:15.160 --> 0:33:18.240
<v Speaker 2>want people to be mad at me, not like me.

0:33:18.560 --> 0:33:20.280
<v Speaker 2>It would bum me out too much, and I could

0:33:20.280 --> 0:33:23.080
<v Speaker 2>try to force myself to fake it. But I think

0:33:23.120 --> 0:33:28.200
<v Speaker 2>that like it selects for some deep psychological attributes.

0:33:27.760 --> 0:33:31.040
<v Speaker 1>Right, And I think of Alex Jones, I think he's

0:33:31.120 --> 0:33:36.080
<v Speaker 1>probably close to agreed Donald Trump in his ability to

0:33:36.200 --> 0:33:37.000
<v Speaker 1>get attention.

0:33:37.280 --> 0:33:38.400
<v Speaker 2>Kanye is another one.

0:33:38.520 --> 0:33:43.600
<v Speaker 1>Yeah, and in a negative way. You call this trolling politics. Yeah,

0:33:43.680 --> 0:33:45.040
<v Speaker 1>what do you mean by that? Exactly?

0:33:45.480 --> 0:33:47.840
<v Speaker 2>Trolling is a term that goes back to almost the

0:33:48.640 --> 0:33:51.240
<v Speaker 2>earliest moments of the Internet, when there were message boards

0:33:51.240 --> 0:33:55.719
<v Speaker 2>in the nineteen seventies. These are mostly academics and computer

0:33:55.760 --> 0:33:59.560
<v Speaker 2>scientists talking as message boards, and basically the insight of

0:33:59.600 --> 0:34:02.280
<v Speaker 2>trolling is that it's easier to get negative attention the

0:34:02.280 --> 0:34:04.920
<v Speaker 2>positive attention, like if you walk up to someone, if

0:34:04.960 --> 0:34:07.080
<v Speaker 2>you walk into a subway, can't start screaming at people

0:34:07.640 --> 0:34:09.960
<v Speaker 2>like you will get their attention, probably not going to

0:34:10.040 --> 0:34:12.520
<v Speaker 2>like you very much. And that same insight started to

0:34:12.520 --> 0:34:16.239
<v Speaker 2>manifest itself on social networks and bulletin boards and where

0:34:16.239 --> 0:34:20.560
<v Speaker 2>people were interacting, certain people had to zeal for getting attention.

0:34:20.600 --> 0:34:23.480
<v Speaker 2>They figured out the quickest way is just like, be

0:34:23.560 --> 0:34:26.880
<v Speaker 2>a kind of obnoxious jerk, and people will pay attention

0:34:26.920 --> 0:34:28.960
<v Speaker 2>to you, often to fight with you. And now that

0:34:29.000 --> 0:34:32.280
<v Speaker 2>conflict itself draws more attention, so then you're you're constantly

0:34:32.280 --> 0:34:34.400
<v Speaker 2>getting it and then you're creating a dilemma for people

0:34:34.400 --> 0:34:36.359
<v Speaker 2>that know you're trying to get a rise out of them,

0:34:37.320 --> 0:34:41.760
<v Speaker 2>but they don't want to let it go. This form

0:34:42.000 --> 0:34:47.200
<v Speaker 2>of Internet behavior called trolling, which sort of goes back

0:34:47.239 --> 0:34:50.960
<v Speaker 2>to trawling for fish, right, you put a lure and

0:34:51.080 --> 0:34:53.279
<v Speaker 2>you drag it, and the fish gets distracted and goes

0:34:53.280 --> 0:34:56.520
<v Speaker 2>after it has now become a huge part of our politics.

0:34:56.600 --> 0:34:59.520
<v Speaker 2>So trolling politics that you see. Marjorie Tailer Green is

0:34:59.560 --> 0:35:01.520
<v Speaker 2>a great exams. She's like a classic troll, right, She

0:35:01.600 --> 0:35:04.960
<v Speaker 2>just constantly courts negative attention. But she's one of four

0:35:05.040 --> 0:35:07.120
<v Speaker 2>hundred and thirty five members of Congress, and I know

0:35:07.200 --> 0:35:08.880
<v Speaker 2>her name, and you know our name, and probably some

0:35:08.920 --> 0:35:11.040
<v Speaker 2>of the listeners know her name more than they know

0:35:12.000 --> 0:35:14.560
<v Speaker 2>hundreds of others of members of Congress who do not

0:35:14.640 --> 0:35:18.799
<v Speaker 2>court that negative attention. So she has been successful in

0:35:18.800 --> 0:35:22.520
<v Speaker 2>that respect, and that is increasingly the model for modern politics,

0:35:22.520 --> 0:35:25.799
<v Speaker 2>particularly I think on the right Republican Party, because it

0:35:25.840 --> 0:35:29.040
<v Speaker 2>stems from Trump's you know insights.

0:35:29.280 --> 0:35:32.920
<v Speaker 1>Well, let's talk about the Democrats because they seem to

0:35:32.920 --> 0:35:36.040
<v Speaker 1>be a very different kettle of fish in terms of

0:35:36.080 --> 0:35:39.880
<v Speaker 1>how they interact with the media publicly, the kind of

0:35:39.920 --> 0:35:43.239
<v Speaker 1>attention they get and you say, it's because they are

0:35:43.400 --> 0:35:47.560
<v Speaker 1>very risk averse. Yeah, they don't want negative attention. They

0:35:47.600 --> 0:35:49.279
<v Speaker 1>don't and what's wrong with that?

0:35:50.239 --> 0:35:53.600
<v Speaker 2>You know, it's a totally natural in some ways. What's

0:35:53.600 --> 0:35:56.120
<v Speaker 2>interesting about this is, at the same time Trump has

0:35:56.120 --> 0:36:00.480
<v Speaker 2>been very successful. If you look at other Racesublicans have

0:36:00.560 --> 0:36:04.640
<v Speaker 2>lost a ton of winnable races by nominating candidates who

0:36:04.840 --> 0:36:06.759
<v Speaker 2>courted too much negative attention. The voters are like, I

0:36:06.760 --> 0:36:09.279
<v Speaker 2>don't like that person. I mean, we just had a

0:36:09.360 --> 0:36:11.360
<v Speaker 2>race in North Carolina, which is a great example. Lieutenant

0:36:11.400 --> 0:36:15.680
<v Speaker 2>governor there Mark Robinson lost by thirteen points. Now, he's

0:36:16.120 --> 0:36:18.279
<v Speaker 2>kind of an outrageous guy, kind of a troll, says

0:36:18.280 --> 0:36:20.319
<v Speaker 2>all sorts of controversial things.

0:36:20.400 --> 0:36:23.279
<v Speaker 1>He's the one that was on Nude Africa, yeah, and

0:36:23.360 --> 0:36:28.520
<v Speaker 1>also Africa, right, and likes watching. I mean, got caught

0:36:28.680 --> 0:36:31.239
<v Speaker 1>on all these weird porn sites. Isn't that the same guy?

0:36:31.360 --> 0:36:33.359
<v Speaker 2>Yes, he was on a he had a user name

0:36:33.440 --> 0:36:38.839
<v Speaker 2>that he denies was him on a porn message board

0:36:38.920 --> 0:36:43.640
<v Speaker 2>called Nude Africa, where he declared himself a black Nazi. Right.

0:36:43.680 --> 0:36:46.920
<v Speaker 1>He had all sorts of other strange predilections that we

0:36:46.960 --> 0:36:48.480
<v Speaker 1>don't necessarily have to go into.

0:36:48.560 --> 0:36:51.320
<v Speaker 2>Some strange predilections that he confessed to on Nude Africa.

0:36:51.600 --> 0:36:54.440
<v Speaker 2>But even before that, he said things in public all

0:36:54.480 --> 0:36:59.000
<v Speaker 2>the time some people need killing, for instance, that were

0:36:59.080 --> 0:37:03.760
<v Speaker 2>very controversial and he did not do well. Like Josh Stein,

0:37:03.800 --> 0:37:07.440
<v Speaker 2>who's now the governor North Carolina, ran a low attention

0:37:09.200 --> 0:37:12.719
<v Speaker 2>I'm a likable dude race and at works. So the

0:37:12.800 --> 0:37:18.719
<v Speaker 2>Democrats instinct to avoid negative attention has worked for them

0:37:18.880 --> 0:37:21.880
<v Speaker 2>in some places. It's it's won them races at the

0:37:21.920 --> 0:37:25.279
<v Speaker 2>lower level. At the top of American politics, I think

0:37:25.320 --> 0:37:28.680
<v Speaker 2>what we've learned attention is so important that if you're

0:37:28.680 --> 0:37:32.880
<v Speaker 2>constantly making the choice to avoid the possibility of negative attention,

0:37:33.280 --> 0:37:35.640
<v Speaker 2>even if it means people are paying no attention to you,

0:37:35.640 --> 0:37:38.840
<v Speaker 2>you are making a poor trade. And that's something that

0:37:38.960 --> 0:37:41.720
<v Speaker 2>national Democrats keep doing, and I think they are suffering

0:37:41.760 --> 0:37:42.120
<v Speaker 2>for us.

0:37:42.239 --> 0:37:45.120
<v Speaker 1>So what are you saying. If you had to advise them,

0:37:45.520 --> 0:37:48.320
<v Speaker 1>you would say, get out there. More so, even if

0:37:48.840 --> 0:37:51.560
<v Speaker 1>you say something stupid, you have to get out there.

0:37:51.600 --> 0:37:54.400
<v Speaker 1>But what if the stupid comment is the thing that

0:37:54.480 --> 0:37:57.440
<v Speaker 1>everybody focuses on, how do you get get part of

0:37:57.440 --> 0:37:57.960
<v Speaker 1>the solution.

0:37:58.320 --> 0:38:00.239
<v Speaker 2>Part of the solution is to go say something next

0:38:00.320 --> 0:38:04.359
<v Speaker 2>day too. There is a real problem. If you do

0:38:04.400 --> 0:38:09.200
<v Speaker 2>fewer interviews, a gaff something you say is going to

0:38:09.239 --> 0:38:11.680
<v Speaker 2>be magnified if you're doing interviews all the time. Jadvancyd

0:38:11.760 --> 0:38:13.719
<v Speaker 2>interviews a ton. He said a ton of stuff that

0:38:13.880 --> 0:38:16.920
<v Speaker 2>attracted negative attention. It was washed out by the next day.

0:38:17.800 --> 0:38:21.440
<v Speaker 2>I think politicians should write their own social media posts.

0:38:21.600 --> 0:38:23.480
<v Speaker 2>I think they should go on Instagram Live. I think

0:38:23.480 --> 0:38:25.239
<v Speaker 2>they should go on podcasts. I think they should talk

0:38:25.280 --> 0:38:27.759
<v Speaker 2>to people. I think they should not be afraid of

0:38:27.800 --> 0:38:31.120
<v Speaker 2>saying stuff. I think if you say something wrong, just

0:38:31.280 --> 0:38:35.800
<v Speaker 2>say something else next, or say I should have phrased

0:38:35.800 --> 0:38:40.120
<v Speaker 2>that differently. But again, even that is dicey because part

0:38:40.120 --> 0:38:44.200
<v Speaker 2>of the key to excelling in this area is never apologized,

0:38:44.280 --> 0:38:47.239
<v Speaker 2>never look back, just keep saying stuff. But I think

0:38:47.400 --> 0:38:51.440
<v Speaker 2>generally the idea of being authentic, speaking to people and

0:38:51.480 --> 0:38:53.720
<v Speaker 2>speaking a lot. Here's one thing I think is really important.

0:38:55.640 --> 0:39:00.839
<v Speaker 2>I think people have gotten more forgiving about gaffs. Gaffs

0:39:01.680 --> 0:39:05.200
<v Speaker 2>partly because everyone's saying stuff publicly all the time through

0:39:05.200 --> 0:39:08.520
<v Speaker 2>social media, and more and more people have the first

0:39:08.560 --> 0:39:11.960
<v Speaker 2>person experience of saying something that you wish you could

0:39:12.000 --> 0:39:14.399
<v Speaker 2>take back or didn't quite get across what you wanted

0:39:14.440 --> 0:39:17.279
<v Speaker 2>to say right, And I think that's part of what

0:39:17.320 --> 0:39:20.680
<v Speaker 2>we've seen happen where things that used to be disqualifying

0:39:22.520 --> 0:39:25.480
<v Speaker 2>we would say that would be an enormous scandal don't

0:39:25.520 --> 0:39:28.440
<v Speaker 2>mean anything anymore. And I think it's partly because everyone's

0:39:28.480 --> 0:39:31.480
<v Speaker 2>generating content. Everyone's had the experience of like saying something

0:39:31.520 --> 0:39:33.680
<v Speaker 2>someone took out of context, and so people are much

0:39:33.719 --> 0:39:35.440
<v Speaker 2>more forgiving. And I think that means you should just

0:39:35.480 --> 0:39:37.680
<v Speaker 2>talk more, like go communicate to people.

0:39:37.880 --> 0:39:40.480
<v Speaker 1>Do you think that that is what hurt Kamala Harris,

0:39:40.560 --> 0:39:44.400
<v Speaker 1>that she was a there were questions about her authenticity

0:39:44.560 --> 0:39:47.880
<v Speaker 1>and she was so risk averse when it came to

0:39:47.960 --> 0:39:50.400
<v Speaker 1>doing interviews for quite a while during the campaign.

0:39:51.120 --> 0:39:53.120
<v Speaker 2>I think it was a contributing factor. I mean, I

0:39:53.200 --> 0:39:57.480
<v Speaker 2>think I think the data bear out that she actually

0:39:57.560 --> 0:40:01.120
<v Speaker 2>ran quite a good campaign. And it's notable to me

0:40:01.239 --> 0:40:04.000
<v Speaker 2>that the gap between her and Trump was the narrowest

0:40:04.080 --> 0:40:06.640
<v Speaker 2>in the swing states, which is where they were actually campaigning,

0:40:07.080 --> 0:40:09.320
<v Speaker 2>and much wider in the states where they didn't campaign,

0:40:10.280 --> 0:40:12.640
<v Speaker 2>which speaks to the fact that it was actually a

0:40:12.640 --> 0:40:15.160
<v Speaker 2>pretty effective campaign and she was a pretty effective candidate.

0:40:15.800 --> 0:40:19.160
<v Speaker 2>The environment was pretty tough. You see this in New

0:40:19.239 --> 0:40:21.560
<v Speaker 2>Jersey and New York and California, where the swings were

0:40:21.640 --> 0:40:24.520
<v Speaker 2>much bigger than the swings that happened in Michigan, Pennsylvania, Wisconsin.

0:40:25.200 --> 0:40:29.360
<v Speaker 2>That said, I think it was a enormous tactical mistake

0:40:30.360 --> 0:40:34.320
<v Speaker 2>to approach the media and communications with that kind of

0:40:34.400 --> 0:40:38.680
<v Speaker 2>risk aversion and not talk to people more and more

0:40:38.880 --> 0:40:40.280
<v Speaker 2>in a more free, willing fashion.

0:40:40.680 --> 0:40:43.760
<v Speaker 1>How are you going to cover Trump this go round differently, Chris,

0:40:43.840 --> 0:40:48.080
<v Speaker 1>because that's something that I've been wrestling with same. You know,

0:40:48.280 --> 0:40:50.839
<v Speaker 1>people say they don't want to know, but my job

0:40:51.000 --> 0:40:54.640
<v Speaker 1>is to tell them what's happening. And if it's fact

0:40:54.680 --> 0:40:59.640
<v Speaker 1>based reporting, then to pro MAGA people it seems biased.

0:41:00.000 --> 0:41:03.520
<v Speaker 1>And it's a real conundrum and sometimes you just have

0:41:03.600 --> 0:41:05.000
<v Speaker 1>to say, to hell with it. I'm just going to

0:41:05.080 --> 0:41:09.040
<v Speaker 1>do the best I can. But it's tricky, it's really hard.

0:41:09.080 --> 0:41:13.640
<v Speaker 2>I don't think i've it's still an unsolved problem even

0:41:13.680 --> 0:41:18.520
<v Speaker 2>these ten years in. I've got a few guiding principles

0:41:19.000 --> 0:41:21.520
<v Speaker 2>that I've been thinking about, some of which I've thought

0:41:21.520 --> 0:41:25.560
<v Speaker 2>of before, some of which have become a sharper focus

0:41:26.239 --> 0:41:30.759
<v Speaker 2>this time around. The first is modulation is key. If

0:41:30.760 --> 0:41:32.839
<v Speaker 2>you turn the volume on your stereo up to ten

0:41:32.880 --> 0:41:35.960
<v Speaker 2>and you leave it there, it starts to sound like five, right,

0:41:36.400 --> 0:41:38.880
<v Speaker 2>and then you can't ever turn it up past ten,

0:41:39.840 --> 0:41:42.320
<v Speaker 2>So you have to modulate. And that was really important

0:41:42.360 --> 0:41:44.960
<v Speaker 2>the first term. It's important here not everything is of

0:41:45.000 --> 0:41:46.960
<v Speaker 2>equal urgency or danger. Right.

0:41:47.080 --> 0:41:49.120
<v Speaker 1>That's what a lot of people are writing about that

0:41:49.239 --> 0:41:52.040
<v Speaker 1>it can't be a five alarm flyer every time he

0:41:52.120 --> 0:41:56.520
<v Speaker 1>does something that you have to be much more selective

0:41:56.760 --> 0:41:59.920
<v Speaker 1>about the things you shine your spotlight on. I think

0:42:00.080 --> 0:42:03.600
<v Speaker 1>that's part of their strategy, is to flood the zone

0:42:03.719 --> 0:42:07.239
<v Speaker 1>with so many things overwhelm, right, you don't quite know

0:42:08.160 --> 0:42:11.760
<v Speaker 1>what to really dive deeply into.

0:42:11.960 --> 0:42:13.759
<v Speaker 2>So that relates to the second principle, which I think

0:42:13.840 --> 0:42:18.799
<v Speaker 2>is focus is power, and that falls out of a

0:42:18.840 --> 0:42:20.360
<v Speaker 2>lot of the things I'm writing about in the book,

0:42:21.360 --> 0:42:25.960
<v Speaker 2>and that be intentional and volitional about your focus. So

0:42:26.040 --> 0:42:29.480
<v Speaker 2>like tonight I'm going to do we're doing the pardons

0:42:29.480 --> 0:42:31.640
<v Speaker 2>again for the second day in a row. Now, could

0:42:31.680 --> 0:42:34.239
<v Speaker 2>have just he did a lot of other stuff in

0:42:34.239 --> 0:42:36.200
<v Speaker 2>the last twenty four hours that could pull us off

0:42:36.239 --> 0:42:38.840
<v Speaker 2>the pardons, But I'm doing the pardons again because I

0:42:38.840 --> 0:42:43.680
<v Speaker 2>think these partons are really important, an abomination truly, and

0:42:44.000 --> 0:42:46.640
<v Speaker 2>I want to stick with it, so focus is power.

0:42:47.480 --> 0:42:55.600
<v Speaker 2>The third thing, it's very tempting, not just around Trump

0:42:55.600 --> 0:42:57.759
<v Speaker 2>and the media, to start with the story and work

0:42:57.800 --> 0:43:02.680
<v Speaker 2>backwards to the facts. And by that I mean when

0:43:02.680 --> 0:43:05.400
<v Speaker 2>he signs in an executive order, it plays some narrative

0:43:05.480 --> 0:43:10.160
<v Speaker 2>role like Donald Trump is going to do X, and

0:43:10.200 --> 0:43:13.040
<v Speaker 2>I think it's really important to start with the facts

0:43:13.880 --> 0:43:15.640
<v Speaker 2>and work to the story. And what I mean by

0:43:15.640 --> 0:43:19.600
<v Speaker 2>that is to actually read the executive order, understand what

0:43:19.640 --> 0:43:22.200
<v Speaker 2>it means, talk to subject matter experts in that area

0:43:22.239 --> 0:43:26.000
<v Speaker 2>of law. Is this actually going to tangibly affect people?

0:43:26.400 --> 0:43:31.560
<v Speaker 2>Is this essentially a press release? Understanding what's happening as

0:43:31.640 --> 0:43:35.280
<v Speaker 2>the first thing to build your foundation on. It sounds obvious,

0:43:35.320 --> 0:43:37.719
<v Speaker 2>but it's because things happen so fast, and because he

0:43:37.760 --> 0:43:41.959
<v Speaker 2>does so much. You can get trapped in covering him

0:43:42.239 --> 0:43:46.319
<v Speaker 2>because the actions play some narrative role, but you don't

0:43:46.360 --> 0:43:49.279
<v Speaker 2>actually have a handle of what's being done. And that

0:43:49.520 --> 0:43:52.319
<v Speaker 2>to me is really important, like always always drill down

0:43:52.360 --> 0:43:52.960
<v Speaker 2>the details.

0:43:53.160 --> 0:43:55.759
<v Speaker 1>Will you report on things that you think are positive?

0:43:56.760 --> 0:43:57.240
<v Speaker 2>Oh? Sure?

0:43:58.640 --> 0:44:01.120
<v Speaker 1>I mean, can you think of anything thing that would

0:44:01.120 --> 0:44:02.160
<v Speaker 1>fall into that category?

0:44:02.320 --> 0:44:06.040
<v Speaker 2>The first term I can like George W. Bush and

0:44:06.040 --> 0:44:09.800
<v Speaker 2>pepfar which was the AIDS funding that the federal government

0:44:10.040 --> 0:44:13.080
<v Speaker 2>promulgated under George W. Bush and led to literally millions

0:44:13.120 --> 0:44:17.520
<v Speaker 2>of people getting AIDS drugs and saving their lives. Operation

0:44:17.600 --> 0:44:19.959
<v Speaker 2>Warp Speed was by far the greatest thing that Trump

0:44:19.960 --> 0:44:24.680
<v Speaker 2>administration did. That was the program where they essentially guaranteed

0:44:24.719 --> 0:44:30.600
<v Speaker 2>federal purchase of a COVID vaccine, thereby incentivizing rapid research

0:44:30.600 --> 0:44:35.799
<v Speaker 2>and deployment and helping get a vaccine to market in

0:44:35.800 --> 0:44:40.600
<v Speaker 2>an incredibly fast period of time that saved hundreds of

0:44:40.600 --> 0:44:43.080
<v Speaker 2>thousands of lives, millions of lives. Like Operation Warps Feed

0:44:43.160 --> 0:44:46.759
<v Speaker 2>was great, If he does something like Operation Warp Speed again,

0:44:46.760 --> 0:44:47.600
<v Speaker 2>I'll be like, that's great.

0:44:48.320 --> 0:44:52.440
<v Speaker 1>What about his condemnation of the vaccine now.

0:44:53.480 --> 0:44:58.200
<v Speaker 2>It's deeply sick. One of the most dispiriting realities we

0:44:58.280 --> 0:45:03.960
<v Speaker 2>find ourselves in, particularly as we're watching bird flu percolate,

0:45:05.080 --> 0:45:07.880
<v Speaker 2>is that we're in a worse position to deal with

0:45:07.880 --> 0:45:11.479
<v Speaker 2>the pandemic now than we were before COVID, largely due

0:45:11.480 --> 0:45:20.000
<v Speaker 2>to the insidiousness with which opposition of vaccination vaccines. More broadly,

0:45:20.080 --> 0:45:23.320
<v Speaker 2>vaccine skepticism has captured one of the two political coalitionions,

0:45:23.760 --> 0:45:27.800
<v Speaker 2>and Donald Trump has been part of that. He tried

0:45:27.840 --> 0:45:30.120
<v Speaker 2>to fight it. In the beginning, there's these really interesting

0:45:30.120 --> 0:45:33.280
<v Speaker 2>moments in his public appearances where he'd talk about the vaccine,

0:45:33.280 --> 0:45:37.760
<v Speaker 2>people would boo, right, But in the end, he'll always

0:45:37.840 --> 0:45:41.239
<v Speaker 2>choose the mob. He'll always choose the crowd. And so

0:45:41.360 --> 0:45:44.920
<v Speaker 2>now he's basically positioned himself as anti vax even though

0:45:45.600 --> 0:45:48.200
<v Speaker 2>the greatest achievement of his presidency the first time around

0:45:48.280 --> 0:45:49.280
<v Speaker 2>was a vaccine development.

0:45:49.920 --> 0:45:51.840
<v Speaker 1>Before we go, I want to ask you about some

0:45:51.960 --> 0:45:56.200
<v Speaker 1>of these cabinet selections. What about OURFK Junior.

0:45:57.320 --> 0:46:04.719
<v Speaker 2>Our f K Junior is more more responsible for the

0:46:04.760 --> 0:46:09.200
<v Speaker 2>mass turning away from vaccination than almost any other public figure,

0:46:09.560 --> 0:46:14.200
<v Speaker 2>and that has had consequences that add up to tens

0:46:14.200 --> 0:46:17.280
<v Speaker 2>and hundreds of thousands of deaths that shouldn't have happened.

0:46:19.000 --> 0:46:24.960
<v Speaker 2>The fact that he petitioned the FDA to rescind its

0:46:25.000 --> 0:46:28.880
<v Speaker 2>approval of the COVID vaccines, as that very same vaccine,

0:46:29.120 --> 0:46:32.080
<v Speaker 2>which is the crowning achievement of the first Trump presidency,

0:46:32.120 --> 0:46:35.120
<v Speaker 2>the best thing Donald Trump did, and the fact that

0:46:35.160 --> 0:46:38.440
<v Speaker 2>it's saved globally in its first year, according to our

0:46:38.480 --> 0:46:45.120
<v Speaker 2>best estimates, around twenty five million lives. It is despicable

0:46:45.760 --> 0:46:48.600
<v Speaker 2>to me that this individual will be put in charge

0:46:48.600 --> 0:46:51.640
<v Speaker 2>of the nation's health system. I know, I don't want

0:46:51.640 --> 0:46:53.799
<v Speaker 2>to end not real modulated on those you know, fine,

0:46:53.840 --> 0:46:56.520
<v Speaker 2>Doug Bergham an Interior Marco Rubio, Secretary of State. I mean,

0:46:56.520 --> 0:46:59.400
<v Speaker 2>there's a whole bunch where like, sure, go to town. Do

0:46:59.480 --> 0:47:02.080
<v Speaker 2>you get to Doug Bergham? Great? Cool?

0:47:02.640 --> 0:47:05.040
<v Speaker 1>You know, like leez Elden is EPA.

0:47:05.360 --> 0:47:08.080
<v Speaker 2>Fine. Make Lee's Elden your EPA guy. Good for you,

0:47:08.080 --> 0:47:12.279
<v Speaker 2>you know, make the you know, make the fracking dude

0:47:12.280 --> 0:47:15.880
<v Speaker 2>the head of department Energy. Okay, that's your you know, fine.

0:47:15.760 --> 0:47:18.160
<v Speaker 1>You do you do you before we go, I don't

0:47:18.200 --> 0:47:21.840
<v Speaker 1>want to end on such a down note. And in fact,

0:47:21.880 --> 0:47:24.239
<v Speaker 1>you talk about the fact that we live in a

0:47:24.280 --> 0:47:29.160
<v Speaker 1>doom obsessed time, which I think is completely accurate, and

0:47:29.360 --> 0:47:31.960
<v Speaker 1>you think a lot about the concept of the opposite

0:47:31.960 --> 0:47:35.520
<v Speaker 1>of doom, and gosh, I don't know, most people I

0:47:35.600 --> 0:47:43.359
<v Speaker 1>know are feeling pretty down these days and dispirited. And

0:47:43.760 --> 0:47:47.520
<v Speaker 1>whether it's my twenty nine year old daughter or people

0:47:47.560 --> 0:47:50.200
<v Speaker 1>I've known since college, not all of them, by the way,

0:47:50.280 --> 0:47:56.080
<v Speaker 1>but many of them. So what is the antidote for

0:47:56.160 --> 0:48:01.799
<v Speaker 1>a doom obsessed culture? And how can people see light

0:48:01.840 --> 0:48:04.239
<v Speaker 1>at the end of what the many view as a

0:48:04.360 --> 0:48:05.240
<v Speaker 1>very dark tunnel.

0:48:07.160 --> 0:48:12.480
<v Speaker 2>I think one the most important antidotes community to be

0:48:12.520 --> 0:48:17.000
<v Speaker 2>in fellowship with people, to be in relationships with people,

0:48:17.040 --> 0:48:22.400
<v Speaker 2>talking to people, sharing things with people. Isolation is bad

0:48:22.640 --> 0:48:29.080
<v Speaker 2>and pushes us towards doom. I think allowing ourselves the

0:48:29.120 --> 0:48:32.000
<v Speaker 2>space to think about the world we want what that

0:48:32.000 --> 0:48:34.239
<v Speaker 2>would look like if we weren't in the world we

0:48:34.280 --> 0:48:36.839
<v Speaker 2>are in now is an exercise that we don't do

0:48:36.840 --> 0:48:40.720
<v Speaker 2>anymore of what we should do more of magic, wond

0:48:41.600 --> 0:48:46.000
<v Speaker 2>blank slate. You're the king of the world. What do

0:48:46.040 --> 0:48:47.600
<v Speaker 2>you want the world to look like? What do you

0:48:47.640 --> 0:48:48.880
<v Speaker 2>want things to be like?

0:48:49.280 --> 0:48:52.000
<v Speaker 1>I think it's also focusing on controlling things that you

0:48:52.080 --> 0:48:55.480
<v Speaker 1>can control. Like you were saying earlier, Chris, you can't

0:48:55.560 --> 0:49:02.080
<v Speaker 1>really impact the macrocosmic reasons that ratings are and it's

0:49:02.120 --> 0:49:06.640
<v Speaker 1>really not because of anything you're doing. But conversely, I

0:49:06.680 --> 0:49:10.840
<v Speaker 1>think we can do positive things and it may not

0:49:11.080 --> 0:49:16.120
<v Speaker 1>change the bigger picture, but it'll change our lives absolutely.

0:49:16.200 --> 0:49:19.200
<v Speaker 2>And focusing on things you can control and things you

0:49:19.239 --> 0:49:21.160
<v Speaker 2>can do is the other part of this as well.

0:49:22.800 --> 0:49:25.560
<v Speaker 2>Don't let yourself get overwhelmed. And the last thing I'll say,

0:49:25.600 --> 0:49:28.520
<v Speaker 2>and I think this is actually really important. I find

0:49:28.600 --> 0:49:38.279
<v Speaker 2>for myself reading history so useful and encouraging. People have

0:49:38.360 --> 0:49:43.319
<v Speaker 2>faced unbelievable odds and done incredible things in the face

0:49:43.360 --> 0:49:45.880
<v Speaker 2>of those odds time and time and time and time again.

0:49:46.760 --> 0:49:52.200
<v Speaker 2>There's lots of tragedies throughout history, obviously, but there's also

0:49:52.320 --> 0:49:59.000
<v Speaker 2>just incredible stories of endurance and persistence and overcoming and

0:49:59.360 --> 0:50:02.240
<v Speaker 2>going back to the those stories and understanding how fraught

0:50:02.280 --> 0:50:05.799
<v Speaker 2>things looked at certain times and how little we know

0:50:05.880 --> 0:50:08.160
<v Speaker 2>about what the future will bring. That actually I find

0:50:08.239 --> 0:50:09.640
<v Speaker 2>really really comforting.

0:50:10.840 --> 0:50:12.880
<v Speaker 1>What's the most important thing you learned writing this?

0:50:15.200 --> 0:50:18.200
<v Speaker 2>I think the most important thing I learned is that

0:50:19.840 --> 0:50:26.480
<v Speaker 2>whatever our technological circumstances and the particulars of this historical moment,

0:50:28.520 --> 0:50:35.360
<v Speaker 2>that there are certain features of the human experience that endure.

0:50:36.680 --> 0:50:41.120
<v Speaker 2>And there's something truly sublime about the fact that we

0:50:41.160 --> 0:50:44.880
<v Speaker 2>are linked in a chain with all the other humans

0:50:44.920 --> 0:50:51.120
<v Speaker 2>that came before us, wrestling with their own minds, trying

0:50:51.160 --> 0:50:54.160
<v Speaker 2>to find solace and comfort and answer big questions about

0:50:54.160 --> 0:50:58.200
<v Speaker 2>the world, and that there's something really beautiful about the

0:50:58.239 --> 0:51:03.839
<v Speaker 2>continuity of that. That you can read ancient texts that

0:51:03.920 --> 0:51:05.879
<v Speaker 2>speak to some of the things that we think are

0:51:06.120 --> 0:51:11.080
<v Speaker 2>very modern and very contemporary, and that we're all linked

0:51:11.080 --> 0:51:15.680
<v Speaker 2>together going back thousands and thousands of years. I find

0:51:15.719 --> 0:51:18.600
<v Speaker 2>that really profound and it's really stuck with me.

0:51:19.880 --> 0:51:22.960
<v Speaker 1>The book is called The Sirens Call, How Attention Became

0:51:23.040 --> 0:51:27.400
<v Speaker 1>the World's Most Endangered resource, And I think my takeaway

0:51:27.640 --> 0:51:31.000
<v Speaker 1>is that we have a choice. You know, people may

0:51:31.040 --> 0:51:35.960
<v Speaker 1>be trying to get our attention, they may be trying

0:51:36.000 --> 0:51:39.799
<v Speaker 1>to figure that out, but ultimately it's up to us,

0:51:40.320 --> 0:51:44.720
<v Speaker 1>and we have free will, and whether the Democrats figure

0:51:44.719 --> 0:51:47.560
<v Speaker 1>it out or Donald Trump keeps doing what he's doing,

0:51:49.360 --> 0:51:53.920
<v Speaker 1>we have the power to decide where our attention goes.

0:51:54.320 --> 0:51:56.360
<v Speaker 1>I agree, Chris, this was fun.

0:51:56.680 --> 0:51:57.520
<v Speaker 2>I really enjoyed it.

0:51:57.560 --> 0:52:08.600
<v Speaker 1>Thank you, Thank you, Thanks for listening. Everyone. If you

0:52:08.719 --> 0:52:11.359
<v Speaker 1>have a question for me, a subject you want us

0:52:11.360 --> 0:52:13.920
<v Speaker 1>to cover, or you want to share your thoughts about

0:52:14.040 --> 0:52:17.680
<v Speaker 1>how you navigate this crazy world, reach out send me

0:52:17.719 --> 0:52:20.680
<v Speaker 1>a DM on Instagram. I would love to hear from you.

0:52:21.280 --> 0:52:25.320
<v Speaker 1>Next Question is a production of iHeartMedia and Katie Couric Media.

0:52:25.760 --> 0:52:29.360
<v Speaker 1>The executive producers are Me, Katie Kuric, and Courtney Ltz.

0:52:29.680 --> 0:52:33.920
<v Speaker 1>Our supervising producer is Ryan Martz, and our producers are

0:52:34.000 --> 0:52:39.680
<v Speaker 1>Adriana Fazzio. And Meredith Barnes. Julian Weller composed our theme music.

0:52:40.560 --> 0:52:43.680
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0:52:51.040 --> 0:52:53.440
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