WEBVTT - Enjoy what's always available

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>tip is to enjoy what is always available. Don't miss

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<v Speaker 1>out on something special because you could do it anytime,

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<v Speaker 1>but you never do so. You may have heard about

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<v Speaker 1>the scarcity heuristic, people's tendency to value what they perceive

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<v Speaker 1>as less available. Think about offers for a limited time only.

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<v Speaker 1>If you know that today is the day to get

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<v Speaker 1>those two dollars and ninety nine cent per pound chicken breasts,

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<v Speaker 1>or that the scarfew of your ion may sell out,

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<v Speaker 1>or that the band you love will perform in your town,

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<v Speaker 1>but only on Friday, you may be motivated to seize

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<v Speaker 1>your chance while you can. Just as it's easy to

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<v Speaker 1>overvalue what we perceive as scarce, it is easy to

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<v Speaker 1>miss out on what we perceive as readily available. We

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<v Speaker 1>mean to do it sometime, but never get around to it,

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<v Speaker 1>and that can be a shame. Maybe you lived in

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<v Speaker 1>Chicago for several years and always intended to go on

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<v Speaker 1>an architecture tour, but now you moved and you never did.

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<v Speaker 1>Or perhaps there's a highly regarded restaurant near you that

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<v Speaker 1>you've always wanted to try, but never have, and now

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<v Speaker 1>you never can because it had to shut down after

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<v Speaker 1>a kitchen fire. If you're like a lot of people,

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<v Speaker 1>you may not make it to attractions in a city

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<v Speaker 1>where you live unless you have out of town visitors.

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<v Speaker 1>It is cliched but true that plenty of New Yorkers

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<v Speaker 1>would never make it to the Statue of Liberty if

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<v Speaker 1>it weren't for out of town friends who are in

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<v Speaker 1>the city for a weekend and are determined to see

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<v Speaker 1>it while they are there. Sometimes we neglect to enjoy

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<v Speaker 1>time with people who are always available to You may

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<v Speaker 1>go weeks without a meaningful conversation with a colleague you

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<v Speaker 1>see every day, or maybe people from your office go

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<v Speaker 1>out after work every Thursday. But since you know you

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<v Speaker 1>can go every Thursday, you don't bother to make it

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<v Speaker 1>a priority on any given Thursday. But then Thursdays keep passing.

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<v Speaker 1>Next thing, you know, your work best friend quits, or

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<v Speaker 1>you go work somewhere else, and you don't ever get

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<v Speaker 1>another Thursday night happy hour with that crew. If the

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<v Speaker 1>thought of that bothers you, then perhaps it's time to

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<v Speaker 1>get specific. Decide that next Thursday will be the Thursday

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<v Speaker 1>you go or that this Saturday is when you visit

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<v Speaker 1>that museum you've been saying you want to see. If

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<v Speaker 1>this particular Thursday or Saturday doesn't work, you can use

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<v Speaker 1>our recent tip about choosing a random calendar date. Just

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<v Speaker 1>choose an upcoming Thursday or Saturday and put the event

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<v Speaker 1>on your calendar for Then, then when it comes time

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<v Speaker 1>to plan that particular week, you will see the appointment

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<v Speaker 1>and most likely incorporate that activity into the week's mental model.

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<v Speaker 1>A third option is to put scarcity to work. If

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<v Speaker 1>something is readily available for a long time but then

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<v Speaker 1>will become scarce or unavailable, create a calendar item for

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<v Speaker 1>shortly before it becomes unavailable, for instance, the last week

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<v Speaker 1>of an art exhibit or the last week of the

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<v Speaker 1>baseball season. That way you can be sure to catch

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<v Speaker 1>it before it's gone. Now it may happen. Then as

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<v Speaker 1>the time comes to do this always available thing that

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<v Speaker 1>you have now put for a specific date on your calendar,

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<v Speaker 1>you could realize that you don't actually want to do it,

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<v Speaker 1>and that is fine. Not all New Yorkers need to

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<v Speaker 1>go to the Statue of Liberty, cross it off your

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<v Speaker 1>mental list, and stop saying things like I've always wanted

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<v Speaker 1>to see Ellis Island. What is fun for others isn't

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<v Speaker 1>always fun for us. But if there is something that's

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<v Speaker 1>always available that you have been meaning to do, decide

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<v Speaker 1>on a time to do it. That way, you won't

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<v Speaker 1>miss out because time in a broader sense is scarce,

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<v Speaker 1>even if it feels like the opportunity to visit any

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<v Speaker 1>particular local attraction is not. In the meantime, this is Laura.

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<v Speaker 1>Thanks for listening, and here's to making the most of

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<v Speaker 1>our time. Thanks for listening to Before Breakfast. If you've

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<v Speaker 1>got questions, ideas, or feedback, you can reach me at

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<v Speaker 1>Laura at Laura vandercam dot com. Before Breakfast is a

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<v Speaker 1>production of iHeartMedia. For more podcasts from iHeartMedia, please visit

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<v Speaker 1>the iHeartRadio app, Apple Podcasts, or wherever you listen to

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<v Speaker 1>your favorite shows.