1 00:00:03,480 --> 00:00:09,600 Speaker 1: Welcome to Before Breakfast, a production of iHeartRadio. Good Morning, 2 00:00:10,920 --> 00:00:16,760 Speaker 1: This is Laura. Welcome to the Before Breakfast podcast. Today's 3 00:00:16,800 --> 00:00:22,200 Speaker 1: tip is to enjoy what is always available. Don't miss 4 00:00:22,239 --> 00:00:25,919 Speaker 1: out on something special because you could do it anytime, 5 00:00:27,000 --> 00:00:31,440 Speaker 1: but you never do so. You may have heard about 6 00:00:31,480 --> 00:00:36,120 Speaker 1: the scarcity heuristic, people's tendency to value what they perceive 7 00:00:36,280 --> 00:00:41,479 Speaker 1: as less available. Think about offers for a limited time only. 8 00:00:42,800 --> 00:00:44,680 Speaker 1: If you know that today is the day to get 9 00:00:44,680 --> 00:00:47,559 Speaker 1: those two dollars and ninety nine cent per pound chicken breasts, 10 00:00:48,280 --> 00:00:50,400 Speaker 1: or that the scarfew of your ion may sell out, 11 00:00:51,159 --> 00:00:54,000 Speaker 1: or that the band you love will perform in your town, 12 00:00:54,080 --> 00:00:58,120 Speaker 1: but only on Friday, you may be motivated to seize 13 00:00:58,160 --> 00:01:02,080 Speaker 1: your chance while you can. Just as it's easy to 14 00:01:02,240 --> 00:01:06,039 Speaker 1: overvalue what we perceive as scarce, it is easy to 15 00:01:06,160 --> 00:01:11,200 Speaker 1: miss out on what we perceive as readily available. We 16 00:01:11,319 --> 00:01:15,360 Speaker 1: mean to do it sometime, but never get around to it, 17 00:01:16,280 --> 00:01:19,640 Speaker 1: and that can be a shame. Maybe you lived in 18 00:01:19,720 --> 00:01:23,240 Speaker 1: Chicago for several years and always intended to go on 19 00:01:23,280 --> 00:01:27,400 Speaker 1: an architecture tour, but now you moved and you never did. 20 00:01:28,760 --> 00:01:32,039 Speaker 1: Or perhaps there's a highly regarded restaurant near you that 21 00:01:32,120 --> 00:01:35,000 Speaker 1: you've always wanted to try, but never have, and now 22 00:01:35,000 --> 00:01:38,160 Speaker 1: you never can because it had to shut down after 23 00:01:38,200 --> 00:01:41,720 Speaker 1: a kitchen fire. If you're like a lot of people, 24 00:01:41,800 --> 00:01:44,080 Speaker 1: you may not make it to attractions in a city 25 00:01:44,120 --> 00:01:47,960 Speaker 1: where you live unless you have out of town visitors. 26 00:01:48,480 --> 00:01:52,080 Speaker 1: It is cliched but true that plenty of New Yorkers 27 00:01:52,120 --> 00:01:55,080 Speaker 1: would never make it to the Statue of Liberty if 28 00:01:55,080 --> 00:01:57,040 Speaker 1: it weren't for out of town friends who are in 29 00:01:57,040 --> 00:02:00,440 Speaker 1: the city for a weekend and are determined to see 30 00:02:00,120 --> 00:02:04,800 Speaker 1: it while they are there. Sometimes we neglect to enjoy 31 00:02:04,880 --> 00:02:09,119 Speaker 1: time with people who are always available to You may 32 00:02:09,160 --> 00:02:12,320 Speaker 1: go weeks without a meaningful conversation with a colleague you 33 00:02:12,360 --> 00:02:15,760 Speaker 1: see every day, or maybe people from your office go 34 00:02:15,880 --> 00:02:19,600 Speaker 1: out after work every Thursday. But since you know you 35 00:02:19,639 --> 00:02:22,640 Speaker 1: can go every Thursday, you don't bother to make it 36 00:02:22,680 --> 00:02:28,520 Speaker 1: a priority on any given Thursday. But then Thursdays keep passing. 37 00:02:29,840 --> 00:02:32,840 Speaker 1: Next thing, you know, your work best friend quits, or 38 00:02:32,840 --> 00:02:36,200 Speaker 1: you go work somewhere else, and you don't ever get 39 00:02:36,400 --> 00:02:40,880 Speaker 1: another Thursday night happy hour with that crew. If the 40 00:02:40,919 --> 00:02:44,520 Speaker 1: thought of that bothers you, then perhaps it's time to 41 00:02:44,520 --> 00:02:50,120 Speaker 1: get specific. Decide that next Thursday will be the Thursday 42 00:02:50,120 --> 00:02:54,280 Speaker 1: you go or that this Saturday is when you visit 43 00:02:54,320 --> 00:02:59,280 Speaker 1: that museum you've been saying you want to see. If 44 00:02:59,280 --> 00:03:02,919 Speaker 1: this particular Thursday or Saturday doesn't work, you can use 45 00:03:02,960 --> 00:03:07,440 Speaker 1: our recent tip about choosing a random calendar date. Just 46 00:03:07,720 --> 00:03:12,000 Speaker 1: choose an upcoming Thursday or Saturday and put the event 47 00:03:12,040 --> 00:03:15,520 Speaker 1: on your calendar for Then, then when it comes time 48 00:03:15,560 --> 00:03:18,960 Speaker 1: to plan that particular week, you will see the appointment 49 00:03:20,040 --> 00:03:24,440 Speaker 1: and most likely incorporate that activity into the week's mental model. 50 00:03:26,120 --> 00:03:29,600 Speaker 1: A third option is to put scarcity to work. If 51 00:03:29,639 --> 00:03:32,560 Speaker 1: something is readily available for a long time but then 52 00:03:32,600 --> 00:03:36,160 Speaker 1: will become scarce or unavailable, create a calendar item for 53 00:03:36,200 --> 00:03:40,320 Speaker 1: shortly before it becomes unavailable, for instance, the last week 54 00:03:40,360 --> 00:03:43,560 Speaker 1: of an art exhibit or the last week of the 55 00:03:43,600 --> 00:03:47,200 Speaker 1: baseball season. That way you can be sure to catch 56 00:03:47,240 --> 00:03:52,080 Speaker 1: it before it's gone. Now it may happen. Then as 57 00:03:52,120 --> 00:03:55,160 Speaker 1: the time comes to do this always available thing that 58 00:03:55,240 --> 00:03:58,000 Speaker 1: you have now put for a specific date on your calendar, 59 00:03:59,040 --> 00:04:03,320 Speaker 1: you could realize that you don't actually want to do it, 60 00:04:04,480 --> 00:04:08,160 Speaker 1: and that is fine. Not all New Yorkers need to 61 00:04:08,160 --> 00:04:11,520 Speaker 1: go to the Statue of Liberty, cross it off your 62 00:04:11,560 --> 00:04:15,360 Speaker 1: mental list, and stop saying things like I've always wanted 63 00:04:15,400 --> 00:04:20,279 Speaker 1: to see Ellis Island. What is fun for others isn't 64 00:04:20,800 --> 00:04:24,680 Speaker 1: always fun for us. But if there is something that's 65 00:04:24,720 --> 00:04:28,400 Speaker 1: always available that you have been meaning to do, decide 66 00:04:28,400 --> 00:04:31,920 Speaker 1: on a time to do it. That way, you won't 67 00:04:31,920 --> 00:04:36,760 Speaker 1: miss out because time in a broader sense is scarce, 68 00:04:38,000 --> 00:04:40,800 Speaker 1: even if it feels like the opportunity to visit any 69 00:04:40,839 --> 00:04:47,640 Speaker 1: particular local attraction is not. In the meantime, this is Laura. 70 00:04:48,600 --> 00:04:52,960 Speaker 1: Thanks for listening, and here's to making the most of 71 00:04:53,000 --> 00:05:02,800 Speaker 1: our time. Thanks for listening to Before Breakfast. If you've 72 00:05:02,839 --> 00:05:07,000 Speaker 1: got questions, ideas, or feedback, you can reach me at 73 00:05:07,080 --> 00:05:16,120 Speaker 1: Laura at Laura vandercam dot com. Before Breakfast is a 74 00:05:16,120 --> 00:05:20,919 Speaker 1: production of iHeartMedia. For more podcasts from iHeartMedia, please visit 75 00:05:20,920 --> 00:05:24,760 Speaker 1: the iHeartRadio app, Apple Podcasts, or wherever you listen to 76 00:05:24,800 --> 00:05:25,640 Speaker 1: your favorite shows.