WEBVTT - This Is Why Credit Card Interest Rates Are So High

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio News.

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<v Speaker 2>Hello and welcome to another episode of the Odd Lots podcast.

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<v Speaker 3>I'm Jolle Wisenthal and I'm Tracy Alloway.

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<v Speaker 2>Tracy, are you good about like frequent flyer miles and

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<v Speaker 2>hotel rewards and cash back and using your credit card

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<v Speaker 2>to get like good seats at the US Open like

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<v Speaker 2>all the dining? Are you good about maximizing that stuff?

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<v Speaker 3>Nope, I am not.

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<v Speaker 4>I'm trying to be better, you know, I'm finally signing

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<v Speaker 4>up to a bunch of frequent flyer programs and things

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<v Speaker 4>like that. But in general, I am not a points strategy.

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<v Speaker 4>Some people get really into it.

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<v Speaker 5>Now.

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<v Speaker 2>I do not have a very busy life. I do

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<v Speaker 2>not have mental energy towards, you know, maximizing points or

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<v Speaker 2>learning about the newest cars. It's like, oh's this card

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<v Speaker 2>worth a four hundred dollars fee because I can get

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<v Speaker 2>upgraded to Platinum faster this year. I do not want

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<v Speaker 2>to think about that stuff. I'm not that interested. But

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<v Speaker 2>I get the impression that means I'm probably paying for

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<v Speaker 2>someone who is or something like that, or maybe you know,

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<v Speaker 2>I'm paying these fees on my credit cards or these

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<v Speaker 2>interchange fees, et cetera. Maybe I'm leaving money on the

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<v Speaker 2>table by not doing it.

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<v Speaker 5>I don't know.

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<v Speaker 2>I find credit cards to be a weird business, Like

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<v Speaker 2>I don't really know what visa does relative to say,

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<v Speaker 2>the bank that issues a visa card, et cetera, to

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<v Speaker 2>know how they slice them. I don't know any about

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<v Speaker 2>credit cards.

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<v Speaker 4>It's a very opaque business, for sure, and it's a

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<v Speaker 4>weird business. I would say, like it's competitive, but also

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<v Speaker 4>it's like not, you know, like everyone's kind of doing

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<v Speaker 4>the same thing in many ways, so we should talk

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<v Speaker 4>about it. It's also, I imagine, kind of sticky, in

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<v Speaker 4>the same way that deposits at banks are sticky.

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<v Speaker 3>We spoke with Joe Obote about that a while back.

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<v Speaker 2>So I don't cycle through them a bunch and stuff

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<v Speaker 2>like that. And there's so much credit card advertising. I

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<v Speaker 2>don't know what's good, bad or whatever.

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<v Speaker 5>I know.

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<v Speaker 2>Yeah, Look, I use my credit card as a payments

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<v Speaker 2>card because I don't really I don't carry a balance

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<v Speaker 2>from month to month, so I don't I don't know,

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<v Speaker 2>I think my interest rates or whatever. I pay it

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<v Speaker 2>off at the end of every month because I just

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<v Speaker 2>basically use it for payments et cetera. So I just

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<v Speaker 2>don't know much about them, but they're a huge, major

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<v Speaker 2>consumer financing source. Yeah, and every want to talk about

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<v Speaker 2>fintech and BNPL and all these other things and stable

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<v Speaker 2>coins and all this other stuff, and it's like, yeah,

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<v Speaker 2>but the big one. Who's talking about the big one?

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<v Speaker 2>Credit cards?

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<v Speaker 3>Well that's the thing.

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<v Speaker 4>So points have become a bigger attractant, I guess, to

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<v Speaker 4>credit cards, and so people are spending more with their

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<v Speaker 4>credit cards and carrying a bigger balance, which means that

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<v Speaker 4>the rate that you're paying on the credit card is

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<v Speaker 4>actually more important potentially than something like your mortgage rate.

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<v Speaker 2>Totally well pleased to say. We do, in fact have

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<v Speaker 2>the perfect guests. Someone we've had on the podcast before.

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<v Speaker 2>I think the last time we were talking about red Q,

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<v Speaker 2>which is main lending in the seventies. I like his

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<v Speaker 2>work because he goes back to the simple things like

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<v Speaker 2>let's talk about how this works. Let's talk about how

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<v Speaker 2>this works, because I think we move on too quickly

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<v Speaker 2>without sort of understanding the basics. Maybe there are stones

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<v Speaker 2>left unturned.

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<v Speaker 5>Literally.

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<v Speaker 2>The perfect guest Itamar Drexler. He has a finance professor

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<v Speaker 2>at Warden and he was the co author of a

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<v Speaker 2>fairly recent paper sort of looking at the question of

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<v Speaker 2>why are credit card rates so high? Because if you

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<v Speaker 2>actually do borrow from them, sometimes the rates are like

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<v Speaker 2>twenty something percent. Seems way higher than any other sort

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<v Speaker 2>of lending. So itamar Thank you so much for coming

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<v Speaker 2>back on odd lots.

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<v Speaker 5>Thank you very much. It's really nice to be back.

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<v Speaker 5>Thank you for having me.

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<v Speaker 2>When I was doing some prep for this episode, there

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<v Speaker 2>is not a ton of actually like fresh academic work

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<v Speaker 2>on the credit card industry. There's not a ton of papers,

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<v Speaker 2>but it's this huge space.

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<v Speaker 5>Why did you.

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<v Speaker 2>See a reason to go back and revisit the sort

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<v Speaker 2>of basic simple question of looking at interest rates on

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<v Speaker 2>credit cards?

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<v Speaker 5>Yeah, so my interest is usually like we talked about

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<v Speaker 5>when I was here last time's monetary policy, macro and

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<v Speaker 5>out of banking and had some student to our co

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<v Speaker 5>authors now on this paper a couple of years ago,

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<v Speaker 5>I want to talk about fintech because fintech is a

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<v Speaker 5>very popular topic. And then I was thinking, well, how

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<v Speaker 5>do we analyze fintech and what's the potential room for

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<v Speaker 5>fintech to grow if we don't really understand how the

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<v Speaker 5>dominant incumbent players the credit card banks work. And then

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<v Speaker 5>we look at this and I was very surprised to

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<v Speaker 5>see something kind of simple, which is that the return

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<v Speaker 5>on assets for credit card banks are just way higher

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<v Speaker 5>than the average bank. So bank ROAs are typically you know,

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<v Speaker 5>one one point two percent, they move a couple basis

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<v Speaker 5>points are very exciting. Credit card banks ROAs and you know,

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<v Speaker 5>most banks are not just credit cards, so it's actually

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<v Speaker 5>even higher than this, are in the three and a

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<v Speaker 5>half often four percent. So it's very shocked by this.

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<v Speaker 5>How come it's so high when it's so hard to

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<v Speaker 5>squeeze out a couple basis points. And then one of

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<v Speaker 5>the reasons is just they you charge really high rates,

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<v Speaker 5>Like okay, how did they get away with this? You

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<v Speaker 5>know what is going on here? Just very simple question

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<v Speaker 5>about how to decompose that rate into the pieces and

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<v Speaker 5>kind of what's left over at the end.

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<v Speaker 4>In the spirit of starting at basics, walk us through

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<v Speaker 4>the revenue that credit card issuers or credit card banks

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<v Speaker 4>are actually earning, the different types and who the players

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<v Speaker 4>are in the system.

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<v Speaker 5>Yeah, so let's separate first into two categories. One are

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<v Speaker 5>people who revolve their balance, and that's what most of

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<v Speaker 5>the papers about it I think that's the more interesting

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<v Speaker 5>part and there's more details, and it's kind of the

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<v Speaker 5>banking part of it. And there are actually a lot

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<v Speaker 5>of people who revolve often. I find people are surprised

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<v Speaker 5>to hear this, but about sixty percent of the credit

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<v Speaker 5>card users actually revolve, so meaning that they don't pay

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<v Speaker 5>in the grace period at the end of the month,

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<v Speaker 5>and so they're hit with these very high usually interest charges.

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<v Speaker 5>And then the other part are what people call transactors,

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<v Speaker 5>so they're the kind that do pay during the grace periods,

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<v Speaker 5>so they're not paying interest. Okay, So for the revolvers,

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<v Speaker 5>there's again multiple parts, so you pay interest on the

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<v Speaker 5>balance that you have. But before then there's the part

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<v Speaker 5>which applies both to the transactor and revolvers. When you

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<v Speaker 5>swipe the card, then there's immediately a percentage taken. People

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<v Speaker 5>call it the swipe fee, and that is split up

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<v Speaker 5>into a bunch of pieces. The ones that I used

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<v Speaker 5>to be aware of that most people are aware of is

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<v Speaker 5>the card network like Visa, MasterCard, Amex. There was Discover

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<v Speaker 5>which is now part of Capital One, and that's there's

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<v Speaker 5>a whole menu, but basically it's like fifteen twenty basis points. Okay, okay,

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<v Speaker 5>it doesn't sound like a lot, but there's like ten

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<v Speaker 5>trillion dollars of purchases between debit and credit cards. Turns

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<v Speaker 5>out when you take twenty basis points of ten trillion

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<v Speaker 5>dollars kind of adds.

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<v Speaker 3>Up nice business if you can get it.

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<v Speaker 5>It's really nice. Actually, be surprised that usually Visa and

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<v Speaker 5>JP Morgan are the two most valuable financial services firms.

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<v Speaker 5>They change who's number one, So Visa's, you know, been

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<v Speaker 5>worth over six hundred billion dollars. It's a lot, yea

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<v Speaker 5>and MasterCards is gigantic too, so there's that. Then the

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<v Speaker 5>majority of that swipe fee, the majority of that remain there,

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<v Speaker 5>actually goes to the bank that issued the card to

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<v Speaker 5>the consumer. So that's called interchange fee. And again they

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<v Speaker 5>don't make this like very easy to tell, but in

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<v Speaker 5>our data it's a little over one point eight percent

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<v Speaker 5>on average. I think it's largely been trending up over

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<v Speaker 5>time slowly. So the bank gets that, it actually gets

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<v Speaker 5>the vast majority of that, and then they pay your

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<v Speaker 5>rewards and things. From that, a lot of that goes

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<v Speaker 5>to just pass through to the rewards and things, and

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<v Speaker 5>they keep a small portion of it for themselves. But

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<v Speaker 5>the big part of their business where most of the

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<v Speaker 5>money comes from that we analyze here is all these

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<v Speaker 5>people that revolved. They pay an interest rate, and that

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<v Speaker 5>interest rate now is on average twenty three percent, which

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<v Speaker 5>is just like a shockingly high number. I mean, I

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<v Speaker 5>guess I've seen that. It just when you work on

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<v Speaker 5>assets and like, you know, think the kind of things

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<v Speaker 5>you guys talk about bonds and bonds pay you know whatever,

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<v Speaker 5>five percent investment grades spread is not even eighty basis points. Now,

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<v Speaker 5>on top of it, high yield spreads under three percent, Like,

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<v Speaker 5>how the hell do we get to twenty three percent?

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<v Speaker 2>When you hear this number twenty three percent and you

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<v Speaker 2>think about the fact that credit card users can be

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<v Speaker 2>decomposed into transactors and revolvers, my first instinct would be, well,

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<v Speaker 2>the transactors are very on the ball. They're like, not

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<v Speaker 2>credit risks. I've always been just a transactor. I've never revolved.

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<v Speaker 2>How much of that increase spread can just be explained

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<v Speaker 2>by likelihood of default from the revolvers, which I presume

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<v Speaker 2>are perhaps a little more you know, financially precurious and

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<v Speaker 2>maybe less financially sophisticated.

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<v Speaker 5>Right, So I think, if like me, you didn't know

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<v Speaker 5>much about this, your assumption. If I think, if you

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<v Speaker 5>ask most financial economists, the first thing they would think is, well,

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<v Speaker 5>must be that most of the remainders is a charge offs, right, defaults,

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<v Speaker 5>And that's not true. So you can find that pretty easily.

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<v Speaker 5>So the average charge off rate on the revolvers, okay,

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<v Speaker 5>so when you look at it, let's say you look

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<v Speaker 5>it up online, you'll see kind of, you know, relative

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<v Speaker 5>to the whole balance sheets includes both groups, and like

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<v Speaker 5>you're saying, by definition, transactors don't borrow, so they can't default.

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<v Speaker 5>That kind of makes it go down a little bit.

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<v Speaker 5>But the majority our revolvers, So if we kind of

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<v Speaker 5>clean that out, then on average in our sample it's

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<v Speaker 5>five point seventy five percent of bounces are charged off,

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<v Speaker 5>So it's not trivial by any means. That's a high number.

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<v Speaker 5>But again we were talking about eighteen percent spread, so

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<v Speaker 5>if you think, oh, it must be about eighteen percent

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<v Speaker 5>charge us, it's not even close. And it's like never

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<v Speaker 5>been that high, So you might think, well, maybe it's

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<v Speaker 5>just that's on average, but sometimes it'll spike to be

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<v Speaker 5>ridiculous numbers it does spike, but not for very long

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<v Speaker 5>periods of time. So the bottom line is it's a

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<v Speaker 5>substantial chunk of it, but not even close to a

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<v Speaker 5>majority of it. So you know people default, but they

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<v Speaker 5>don't default that much.

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<v Speaker 4>Can I ask one more question on APR and the

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<v Speaker 4>average there? Did you observe any trend over time? Like

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<v Speaker 4>did the rate actually get higher as time went on?

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<v Speaker 5>So that's something we haven't spent a lot of time

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<v Speaker 5>on in this paper. But the answer to your question

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<v Speaker 5>is this is obviously yes. So if you look at it.

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<v Speaker 5>I think what can be found online is again it's

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<v Speaker 5>I think there's something a little misleading there, but that

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<v Speaker 5>has trended up pretty strongly. I think not as much

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<v Speaker 5>as somebody you know goes to their computer and looks up.

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<v Speaker 5>I'll say, Fred from the Call reports, what is the

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<v Speaker 5>average APR? It looks crazy. It looks like it's gone

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<v Speaker 5>up ten percent. It's gone up. We're gonna get to

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<v Speaker 5>the bottom of like exactly how much I think it's

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<v Speaker 5>gone up substantially since ten years ago. Let's say that

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<v Speaker 5>trend is clear. I don't think it's as much as

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<v Speaker 5>it looks like there, but yeah, it's been going up.

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<v Speaker 4>Actually, okay, so you've established default rates for credit cards,

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<v Speaker 4>and as you said, like this business is about volume, right,

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<v Speaker 4>so is there an argument to be made that maybe

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<v Speaker 4>if the world, you know, falls apart, then you have

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<v Speaker 4>lots and lots and lots of consumers who are defaulting,

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<v Speaker 4>but you know, potentially at a low rate of the total.

0:10:47.840 --> 0:10:50.280
<v Speaker 4>But the volume makes it meaningful for banks.

0:10:50.320 --> 0:10:52.120
<v Speaker 5>I mean, we are already looking at as a percentage

0:10:52.120 --> 0:10:55.480
<v Speaker 5>of assets, so that kind of like valuates, it takes

0:10:55.520 --> 0:10:58.680
<v Speaker 5>it all into consideration. I think the question, like in

0:10:58.720 --> 0:11:02.319
<v Speaker 5>our minds was at first, you know, maybe in a crisis,

0:11:02.800 --> 0:11:06.079
<v Speaker 5>something extreme happens. In a sense, it does, but this

0:11:06.120 --> 0:11:08.880
<v Speaker 5>is already the average default rates so usually it's lower,

0:11:08.920 --> 0:11:10.679
<v Speaker 5>and then you kind of include this in there, so

0:11:11.080 --> 0:11:13.200
<v Speaker 5>we'll talk I guess a little bit about risk premium,

0:11:13.240 --> 0:11:16.079
<v Speaker 5>which it turns out to be very clear here and important,

0:11:16.520 --> 0:11:18.560
<v Speaker 5>but it's you know, just the average default rate is

0:11:18.600 --> 0:11:20.680
<v Speaker 5>what it is, so it's not in expected defaults again

0:11:20.720 --> 0:11:23.320
<v Speaker 5>they're it's surprising. But at the same time, if you

0:11:23.400 --> 0:11:26.520
<v Speaker 5>just look at where banks actually suffer default losses in

0:11:26.559 --> 0:11:29.319
<v Speaker 5>an average year, not a crisis year, something like fifty

0:11:29.360 --> 0:11:33.120
<v Speaker 5>percent of banks default losses are actually coming from credit cards.

0:11:33.240 --> 0:11:35.320
<v Speaker 5>The thing is is that they're not surprising, they're not

0:11:35.400 --> 0:11:38.960
<v Speaker 5>unexpected losses. They're kind of the expected, but it's still

0:11:38.960 --> 0:11:41.439
<v Speaker 5>really big. And the reason for that is even though

0:11:41.440 --> 0:11:44.000
<v Speaker 5>credit cards only take up about five percent of banks

0:11:44.000 --> 0:11:47.760
<v Speaker 5>balance sheet, the charge offs or the defaults on average

0:11:47.840 --> 0:11:49.800
<v Speaker 5>bank assets is very low. I mean, you know, we

0:11:49.840 --> 0:11:52.840
<v Speaker 5>have this impression of banks as being these like crazy,

0:11:53.080 --> 0:11:55.839
<v Speaker 5>like risk taking lunatic to actually, I think the right

0:11:56.000 --> 0:11:58.080
<v Speaker 5>way to look at them is that their average asset

0:11:58.120 --> 0:12:00.560
<v Speaker 5>is extremely boring and low risk. They do take a

0:12:00.559 --> 0:12:03.400
<v Speaker 5>lot of leverage, which is only possible because the average

0:12:03.400 --> 0:12:06.440
<v Speaker 5>asset is extremely boring and low risk. But even after

0:12:06.520 --> 0:12:09.800
<v Speaker 5>all that, their amount of defaults is not really that high.

0:12:09.840 --> 0:12:13.120
<v Speaker 5>So if your average asset has about forty basis points

0:12:13.160 --> 0:12:16.000
<v Speaker 5>average charge off and this thing has over five percent,

0:12:16.240 --> 0:12:18.320
<v Speaker 5>then even if it's only five percent of the balance sheet,

0:12:18.400 --> 0:12:20.720
<v Speaker 5>it can act like it's fifty percent of the charge of.

0:12:36.679 --> 0:12:40.520
<v Speaker 2>Other forms of consumer borrowing. Right, Like, people are very

0:12:40.559 --> 0:12:44.040
<v Speaker 2>assiduous about making their car payments making I don't know

0:12:44.080 --> 0:12:49.079
<v Speaker 2>if up until recently, until recently, but historically the perception

0:12:49.280 --> 0:12:53.559
<v Speaker 2>was people really prioritize car payments, right because that's essential

0:12:53.600 --> 0:12:56.360
<v Speaker 2>to live and you can't have your car repossessed. Home

0:12:56.400 --> 0:13:01.080
<v Speaker 2>mortgages obviously for obvious reason. I imagine that a stretched

0:13:01.200 --> 0:13:06.520
<v Speaker 2>household will miss credit card payments are more inclined to

0:13:06.640 --> 0:13:08.200
<v Speaker 2>if they're going to have to miss a payment, it's

0:13:08.200 --> 0:13:10.559
<v Speaker 2>going to be there versus some of these other popular

0:13:10.559 --> 0:13:11.720
<v Speaker 2>areas are borrowing.

0:13:11.600 --> 0:13:14.520
<v Speaker 5>Totally, so the other ones are secured, and this is unsecured.

0:13:14.679 --> 0:13:18.400
<v Speaker 5>So in that sense, this is an actual asset that's

0:13:18.600 --> 0:13:21.360
<v Speaker 5>kind of risky and interesting for my vantage point, and

0:13:21.440 --> 0:13:26.200
<v Speaker 5>that it's unsecured lending to normal people. All the rest

0:13:26.200 --> 0:13:29.200
<v Speaker 5>of the stuff is secured, Like homes are obviously very important,

0:13:29.200 --> 0:13:32.320
<v Speaker 5>collateral cars pretty much so the rates on those are

0:13:32.400 --> 0:13:35.720
<v Speaker 5>much much lower. In these, they're nowhere near you know,

0:13:35.760 --> 0:13:37.920
<v Speaker 5>the spread, there's nowhere near as juicy. I mean, when

0:13:37.920 --> 0:13:39.800
<v Speaker 5>I teach students, we go through, like you know, the

0:13:39.880 --> 0:13:43.480
<v Speaker 5>hierarchy of borrowing that the vast majority of borrowing is secured.

0:13:43.880 --> 0:13:45.880
<v Speaker 5>You have to think it's crazy for a bank to

0:13:45.920 --> 0:13:49.160
<v Speaker 5>come to somebody with the medium or lower credit score

0:13:49.200 --> 0:13:51.280
<v Speaker 5>and say here have the line of credit of like

0:13:51.360 --> 0:13:54.760
<v Speaker 5>five ten thousand dollars and you can default on it.

0:13:54.960 --> 0:13:56.880
<v Speaker 5>You don't get shot for that. It's it's part of

0:13:56.880 --> 0:13:58.160
<v Speaker 5>the law, it's part of the game.

0:13:58.360 --> 0:13:58.960
<v Speaker 1>Yeah.

0:13:59.040 --> 0:14:02.040
<v Speaker 4>I was reading an art from life in nineteen seventy

0:14:02.080 --> 0:14:04.520
<v Speaker 4>where they were talking about how credit cards are becoming

0:14:04.559 --> 0:14:06.360
<v Speaker 4>a big thing, and oh my god, these credit card

0:14:06.440 --> 0:14:10.240
<v Speaker 4>companies are just mailing out applications to Americans. It's like

0:14:10.320 --> 0:14:13.840
<v Speaker 4>giving sugar to diabetics. That was their analogy, speaking of

0:14:13.960 --> 0:14:18.640
<v Speaker 4>unsecured versus secured. I'm also looking right now at a

0:14:18.679 --> 0:14:22.800
<v Speaker 4>website that claims to have invented the first credit card

0:14:23.480 --> 0:14:27.080
<v Speaker 4>that's based on your stock portfolio, So borrowing against your.

0:14:26.920 --> 0:14:29.360
<v Speaker 3>Stock portfolio with the card. I gotta say, the card

0:14:29.440 --> 0:14:32.800
<v Speaker 3>does look pretty nice. It's made of glass. Maybe that

0:14:32.920 --> 0:14:35.800
<v Speaker 3>tells you something intentional metaphor yeah, exactly.

0:14:36.360 --> 0:14:38.880
<v Speaker 4>Okay, So if it's not about risk premiums, if the

0:14:38.960 --> 0:14:42.680
<v Speaker 4>rate isn't compensating for something like default, could it be

0:14:42.840 --> 0:14:48.040
<v Speaker 4>compensating for all the points and benefits that customers are accruing.

0:14:48.160 --> 0:14:51.480
<v Speaker 5>So it's not just compensation for expected default. I want

0:14:51.520 --> 0:14:53.120
<v Speaker 5>I want to separate them from the risk premium. The

0:14:53.200 --> 0:14:56.280
<v Speaker 5>risk premium is kind of the competition for unexpected default,

0:14:56.280 --> 0:14:58.640
<v Speaker 5>which turns out to be pretty big here. But let's

0:14:58.680 --> 0:15:00.600
<v Speaker 5>go back and talk about the point and stuff. So

0:15:00.880 --> 0:15:03.400
<v Speaker 5>I find that people are more excited to talk about

0:15:03.400 --> 0:15:07.480
<v Speaker 5>points than anything. The term rewards was really a marketing flourish.

0:15:07.920 --> 0:15:12.040
<v Speaker 5>So yeah, So in total number of dollars this interchange was,

0:15:12.280 --> 0:15:14.800
<v Speaker 5>I mean, again you have to look at fine exact numbers,

0:15:14.800 --> 0:15:16.720
<v Speaker 5>but for credit cards alone, I think it was over

0:15:16.800 --> 0:15:19.520
<v Speaker 5>one hundred and fifty billion dollars. So, like the GDP

0:15:19.680 --> 0:15:24.040
<v Speaker 5>of a medium sized country gets transferred as interchange, and

0:15:24.160 --> 0:15:26.600
<v Speaker 5>we find that about eighty five percent of that gets

0:15:26.640 --> 0:15:30.200
<v Speaker 5>transferred through as rewards, you could wonder, I think it'd

0:15:30.240 --> 0:15:32.440
<v Speaker 5>be natural to say, what is the point of this?

0:15:32.640 --> 0:15:36.160
<v Speaker 5>Why charge people one point eight percent and then pass

0:15:36.240 --> 0:15:39.760
<v Speaker 5>through one point five to seven percent as rewards? Where well,

0:15:39.760 --> 0:15:41.560
<v Speaker 5>at least some people like I guess you and I

0:15:41.760 --> 0:15:44.320
<v Speaker 5>Joe don't pay that much attention. I think I have

0:15:44.520 --> 0:15:46.960
<v Speaker 5>enormous amounts of United Miles I'm never going to use

0:15:47.280 --> 0:15:49.960
<v Speaker 5>because I have to actually travel to whatever place to

0:15:50.040 --> 0:15:52.720
<v Speaker 5>use them. So why is that? I mean, I think

0:15:52.720 --> 0:15:55.080
<v Speaker 5>a good economic question, and people have tackled this. I

0:15:55.080 --> 0:15:57.480
<v Speaker 5>do think it creates a very strong network effect, so

0:15:57.600 --> 0:16:00.960
<v Speaker 5>you are not actually seeing a charge for this. It's

0:16:00.960 --> 0:16:03.760
<v Speaker 5>the retailer that has to eat it, and if you

0:16:03.840 --> 0:16:06.520
<v Speaker 5>do not use a card that gives rewards, you're not

0:16:06.600 --> 0:16:08.960
<v Speaker 5>going to get in most cases a lower price. So

0:16:09.080 --> 0:16:11.720
<v Speaker 5>there's a whole series of litigation and fights over the

0:16:11.800 --> 0:16:17.000
<v Speaker 5>years amazing about what retailers can do to discriminate prices

0:16:17.040 --> 0:16:19.320
<v Speaker 5>based people who using cards and hurt And I thought

0:16:19.360 --> 0:16:21.200
<v Speaker 5>a couple of years ago. The last couple years, I'm

0:16:21.200 --> 0:16:24.080
<v Speaker 5>seeing more restaurants give you back a percentage or not

0:16:24.160 --> 0:16:26.520
<v Speaker 5>charge you a percentage if you didn't do that. But

0:16:26.680 --> 0:16:29.080
<v Speaker 5>it's a little bit beyond my legal expertise to sometimes

0:16:29.160 --> 0:16:31.560
<v Speaker 5>understand these because for the longest time, I think you

0:16:31.600 --> 0:16:35.280
<v Speaker 5>could give people a discount, but you couldn't do a searcharge.

0:16:35.640 --> 0:16:38.600
<v Speaker 5>There was some like legal discrimination between those things. And

0:16:38.640 --> 0:16:41.560
<v Speaker 5>as a result, people mostly don't pay attention to that

0:16:41.680 --> 0:16:44.160
<v Speaker 5>kind of thing, and so you really want to stay

0:16:44.200 --> 0:16:46.560
<v Speaker 5>inside the network and it kind of keeps you there.

0:16:46.600 --> 0:16:48.200
<v Speaker 5>Even if at the end it would be a total

0:16:48.240 --> 0:16:51.680
<v Speaker 5>pass through, it still helps for them to keep this business.

0:16:52.160 --> 0:16:55.200
<v Speaker 2>You know, it's interesting. There's this crypto company. Have you

0:16:55.240 --> 0:16:57.960
<v Speaker 2>heard of a Blackbird. Yeah, it's a crypto thing and

0:16:57.960 --> 0:16:59.640
<v Speaker 2>they have a bunch of restaurants. You sign up and

0:16:59.640 --> 0:17:01.400
<v Speaker 2>you're like pay in a coin. I don't know exactly

0:17:01.480 --> 0:17:05.040
<v Speaker 2>how it works, but I think that they have to

0:17:05.160 --> 0:17:08.040
<v Speaker 2>in some way because in theory would be nice, like

0:17:08.160 --> 0:17:10.199
<v Speaker 2>maybe we'll get a little bit in the stable coins.

0:17:10.240 --> 0:17:11.960
<v Speaker 2>It's like a payments rail in the future or in

0:17:12.000 --> 0:17:13.840
<v Speaker 2>this conversation, and think it would be a nice way

0:17:13.880 --> 0:17:17.760
<v Speaker 2>to like circumvent this. But even they, I think implicitly

0:17:17.880 --> 0:17:21.000
<v Speaker 2>have to reinvent the rewards model to do it. Maybe

0:17:21.000 --> 0:17:24.119
<v Speaker 2>you get premium seeds or you get reservations, et cetera.

0:17:24.600 --> 0:17:27.120
<v Speaker 2>In order to sort of like bootstrap a new network,

0:17:27.920 --> 0:17:30.639
<v Speaker 2>you start end up having to reinvent a lot of

0:17:30.640 --> 0:17:33.280
<v Speaker 2>the rebates and the benefits, et cetera that come up

0:17:33.320 --> 0:17:35.560
<v Speaker 2>the old network. Maybe we'll get into crypto a little

0:17:35.560 --> 0:17:37.480
<v Speaker 2>bit more, but talk to us a little bit more

0:17:37.520 --> 0:17:42.320
<v Speaker 2>then about like the persistence of this spread that can't

0:17:42.320 --> 0:17:43.960
<v Speaker 2>fully be explained by defaults.

0:17:44.040 --> 0:17:46.280
<v Speaker 5>Yes, so the default, like I said, is like a

0:17:46.320 --> 0:17:49.600
<v Speaker 5>little under six percent, then I'll just I'll mention it.

0:17:49.640 --> 0:17:52.600
<v Speaker 5>So defaults that do spike in bad times. So we estimate,

0:17:52.720 --> 0:17:55.360
<v Speaker 5>using kind of the cross section of different Fyco scores,

0:17:55.720 --> 0:17:58.399
<v Speaker 5>how much extra compensation you get as you go to

0:17:58.680 --> 0:18:01.280
<v Speaker 5>lower and lower Fyco scores in terms of extra APR

0:18:01.920 --> 0:18:04.760
<v Speaker 5>net of the defaults. So we estimate that the risk

0:18:04.800 --> 0:18:08.439
<v Speaker 5>premium there is accounting for about similar sized piece. So

0:18:08.800 --> 0:18:11.760
<v Speaker 5>there's a risk preum about five percent on average, which

0:18:11.840 --> 0:18:14.040
<v Speaker 5>is much smaller. For let's say you're an eight hundred

0:18:14.080 --> 0:18:16.840
<v Speaker 5>FICHO borrower, there's not that much risk premium. But if

0:18:16.880 --> 0:18:19.479
<v Speaker 5>you're a six hundred Fyco borrower, the risk preum goes

0:18:19.560 --> 0:18:22.240
<v Speaker 5>up to, like, you know, nine percent. So I think

0:18:22.240 --> 0:18:24.160
<v Speaker 5>it's means something very important. I think the person who's

0:18:24.160 --> 0:18:27.439
<v Speaker 5>borrowing there may not realize that they are paying a

0:18:27.560 --> 0:18:30.800
<v Speaker 5>very large risk bemum. So if you're a low Fyco

0:18:30.920 --> 0:18:34.240
<v Speaker 5>borrower and you aren't going to default like you know

0:18:34.280 --> 0:18:36.919
<v Speaker 5>you're not, you're paying a very high risk premium. And

0:18:37.000 --> 0:18:40.240
<v Speaker 5>that is because other people default in bad times. Even

0:18:40.280 --> 0:18:42.280
<v Speaker 5>if you do think you're going to default. Sometimes I

0:18:42.280 --> 0:18:44.520
<v Speaker 5>think one should realize how much of a risk premium

0:18:44.520 --> 0:18:46.800
<v Speaker 5>you're actually paying for this. So but now let's go

0:18:46.840 --> 0:18:49.000
<v Speaker 5>back to something else before we maybe talk more about

0:18:49.040 --> 0:18:51.840
<v Speaker 5>that is the other pieces of this. So we talked

0:18:51.880 --> 0:18:54.800
<v Speaker 5>about interchange and rewards. It's not zero. They do earn

0:18:54.800 --> 0:18:57.159
<v Speaker 5>a little bit from it. Most of the transactors what

0:18:57.160 --> 0:18:59.920
<v Speaker 5>they make off transactors. Is that difference because transactors spend,

0:19:00.400 --> 0:19:03.040
<v Speaker 5>you know, recurringly a lot. Borrowers tend to kind of

0:19:03.040 --> 0:19:04.960
<v Speaker 5>accumulate and they don't have that much more room to

0:19:05.000 --> 0:19:07.320
<v Speaker 5>spend because they've borrowed. So that's not a big portion

0:19:07.440 --> 0:19:10.240
<v Speaker 5>of the revenues there. Then there's fees that's another couple

0:19:10.240 --> 0:19:13.439
<v Speaker 5>percent is actually making the puzzle worse. And then the

0:19:13.480 --> 0:19:15.800
<v Speaker 5>part that turned out to be really big that surprised

0:19:15.880 --> 0:19:20.159
<v Speaker 5>us is operating expenses, of which marketing you mentioned, this

0:19:20.480 --> 0:19:22.600
<v Speaker 5>turns out to be really big, and.

0:19:23.160 --> 0:19:24.960
<v Speaker 3>Yeah, this is the thing that I don't get.

0:19:25.080 --> 0:19:27.240
<v Speaker 4>So there is so much marketing for credit cards, and

0:19:27.240 --> 0:19:30.280
<v Speaker 4>as I said, like they're all kind of similar in

0:19:30.320 --> 0:19:33.520
<v Speaker 4>many ways. And I remember this was often the blockage

0:19:33.600 --> 0:19:36.760
<v Speaker 4>for new entrants from the fintech space trying to get

0:19:36.760 --> 0:19:39.800
<v Speaker 4>into this business. I remember talking to Lending Club about

0:19:39.800 --> 0:19:42.160
<v Speaker 4>this back when they were a thing. They were spending

0:19:42.280 --> 0:19:46.560
<v Speaker 4>so much money on mail advertisements, and I just don't

0:19:46.560 --> 0:19:50.080
<v Speaker 4>get why that's the primary acquisition channel and why it

0:19:50.119 --> 0:19:52.480
<v Speaker 4>seems to be so important to the business model.

0:19:52.600 --> 0:19:54.879
<v Speaker 5>It's a really interesting question. Maybe the answer would be,

0:19:55.000 --> 0:19:57.600
<v Speaker 5>like people listening this will be like I knew that,

0:19:58.040 --> 0:20:01.119
<v Speaker 5>which is the reason you do it. Because it works,

0:20:01.240 --> 0:20:04.159
<v Speaker 5>which means which I wish. I mean, this goes back

0:20:04.160 --> 0:20:06.680
<v Speaker 5>to Joe's question. I think you can see we look,

0:20:06.720 --> 0:20:08.720
<v Speaker 5>we do this analysis there that if you spend more

0:20:08.720 --> 0:20:12.800
<v Speaker 5>on operating expenses, which I think largely means additional marketing

0:20:12.840 --> 0:20:16.119
<v Speaker 5>because the actual operational side of this apparently is very expensive.

0:20:16.160 --> 0:20:19.960
<v Speaker 5>But there's big differences across these guys in operating expenses,

0:20:20.000 --> 0:20:22.040
<v Speaker 5>and I don't think it's because their systems are like

0:20:22.160 --> 0:20:24.639
<v Speaker 5>much more and we actually see no relation between that

0:20:24.720 --> 0:20:26.960
<v Speaker 5>and defaults. So it's once you control for fighters. So

0:20:26.960 --> 0:20:29.520
<v Speaker 5>it's not about screening people for better borrowers. But what

0:20:29.560 --> 0:20:32.480
<v Speaker 5>it is it's an effective, apparently at the margin, customer

0:20:32.480 --> 0:20:35.679
<v Speaker 5>acquisition strategy. So think the following thought process. You could say, well,

0:20:35.720 --> 0:20:38.600
<v Speaker 5>why don't somebody just cut all this marketing out and

0:20:38.760 --> 0:20:41.520
<v Speaker 5>just charge a lower rate and that'll get people.

0:20:41.600 --> 0:20:44.520
<v Speaker 3>Yeah, that's that's your acquisition advertising, right.

0:20:45.080 --> 0:20:48.120
<v Speaker 5>Apparently it doesn't work. So so people are not are

0:20:48.119 --> 0:20:51.160
<v Speaker 5>not rate sensitive, which is a recurring theme I'm starting to,

0:20:51.240 --> 0:20:53.320
<v Speaker 5>you know, learn when we talked about we talk about

0:20:53.320 --> 0:20:57.000
<v Speaker 5>banks and bank deposit rates. People are They're not completely

0:20:57.000 --> 0:20:59.880
<v Speaker 5>insensitive obviously, but they're not that sensitive to the rates

0:21:00.040 --> 0:21:01.880
<v Speaker 5>get paid, and they're not that sensitive to the rates

0:21:01.880 --> 0:21:05.040
<v Speaker 5>that get charged on this, so there are actually this

0:21:05.119 --> 0:21:07.880
<v Speaker 5>is a surprising thing. The CFPP has a spreadsheet, well,

0:21:08.280 --> 0:21:09.800
<v Speaker 5>when there are people still working there. They used to

0:21:09.880 --> 0:21:12.680
<v Speaker 5>have a spreadsheet that they updated with essentially every single

0:21:12.760 --> 0:21:14.879
<v Speaker 5>card there is and what the rate on it. And

0:21:15.240 --> 0:21:19.200
<v Speaker 5>all the cheapest cards are credit unions, and they're significantly cheaper,

0:21:19.320 --> 0:21:23.560
<v Speaker 5>much cheaper than your average credit card. But I'm sure

0:21:23.560 --> 0:21:26.080
<v Speaker 5>almost nobody's accept their customers have heard about them, and

0:21:26.119 --> 0:21:29.720
<v Speaker 5>it's because they don't advertise much. And so you say, well,

0:21:29.760 --> 0:21:32.000
<v Speaker 5>if their rates are so cheap, why don't people go there.

0:21:32.119 --> 0:21:33.880
<v Speaker 5>It's like they haven't heard about them and they don't

0:21:33.920 --> 0:21:36.680
<v Speaker 5>care that much about the rate. Is my inference from this.

0:21:36.760 --> 0:21:39.120
<v Speaker 5>So the more you pay for marketing and operating expenses

0:21:39.160 --> 0:21:41.400
<v Speaker 5>and the data, the higher is the average amount you're

0:21:41.440 --> 0:21:42.879
<v Speaker 5>able to charge this for very funny.

0:21:43.440 --> 0:21:46.760
<v Speaker 2>Does some of the stuff repel the brain of the

0:21:46.840 --> 0:21:50.800
<v Speaker 2>academic economists, No, for real, like this idea that the

0:21:50.840 --> 0:21:53.639
<v Speaker 2>borrower wouldn't be raided sensitive, the idea that we're actually

0:21:53.680 --> 0:21:56.960
<v Speaker 2>paying more to be advertised to et cetera. Because this

0:21:57.040 --> 0:21:59.840
<v Speaker 2>is their cost, the idea that their lower cost options

0:22:00.040 --> 0:22:01.680
<v Speaker 2>out there and all we have to do is search

0:22:01.680 --> 0:22:02.760
<v Speaker 2>for them and they're available.

0:22:03.040 --> 0:22:07.239
<v Speaker 4>Like well, also for macro economists specifically, right, because we

0:22:07.280 --> 0:22:10.560
<v Speaker 4>talk about benchmark rates and the importance of how those

0:22:10.600 --> 0:22:13.320
<v Speaker 4>feed into the economy, and here we are talking about

0:22:13.359 --> 0:22:16.160
<v Speaker 4>the credit card rate, which is actually potentially more important.

0:22:16.240 --> 0:22:19.199
<v Speaker 2>Like I'm serious though, Like rates are high because to

0:22:19.240 --> 0:22:22.000
<v Speaker 2>some extent consumers just aren't paying attention to them, et cetera.

0:22:22.400 --> 0:22:24.800
<v Speaker 2>Do counter people who think, no, there must be something,

0:22:24.800 --> 0:22:28.120
<v Speaker 2>There must be some variable you're missing, because we're rational

0:22:28.160 --> 0:22:29.480
<v Speaker 2>and we would take out the lower rate.

0:22:29.760 --> 0:22:32.680
<v Speaker 5>I want to talk to people like you're saying, I

0:22:32.720 --> 0:22:34.640
<v Speaker 5>haven't really held up the chance, because you know, when

0:22:34.640 --> 0:22:38.000
<v Speaker 5>you pitch this to a finance audience, not macro people,

0:22:38.000 --> 0:22:40.280
<v Speaker 5>and I have a finance president, then they're more open.

0:22:40.359 --> 0:22:42.440
<v Speaker 5>I mean, credit cards is the thing in finance. People

0:22:42.560 --> 0:22:44.679
<v Speaker 5>like credit cards. But I think the interaction with macro

0:22:44.800 --> 0:22:48.439
<v Speaker 5>and monetary is really interesting, so it doesn't bother me.

0:22:48.600 --> 0:22:51.080
<v Speaker 5>I think it's interesting. I mean, I think it's kind

0:22:51.080 --> 0:22:52.800
<v Speaker 5>of bad that a lot of people who are usually

0:22:52.840 --> 0:22:55.840
<v Speaker 5>not in the best shape are essentially adding six percent

0:22:56.320 --> 0:22:58.720
<v Speaker 5>rate to their credit card because they're paying for the

0:22:58.760 --> 0:23:02.600
<v Speaker 5>advertising that they responded to. But you know that's you know,

0:23:02.720 --> 0:23:04.720
<v Speaker 5>you could get it if you didn't respond to the advertising,

0:23:04.840 --> 0:23:07.479
<v Speaker 5>responded to the rate, they would do that instead, but

0:23:07.600 --> 0:23:10.240
<v Speaker 5>they don't, So you know, think about you know, you

0:23:10.240 --> 0:23:12.840
<v Speaker 5>guys often talk about the FED lowering or hiking rates.

0:23:13.280 --> 0:23:16.639
<v Speaker 5>At the risk of sounding heretical here, I am not

0:23:16.960 --> 0:23:20.800
<v Speaker 5>a huge believer that consumers at all are very sensitive

0:23:20.840 --> 0:23:23.360
<v Speaker 5>to these changes in the policy rate and the FED

0:23:23.440 --> 0:23:26.359
<v Speaker 5>funds rate, even though the standard model works through their

0:23:26.720 --> 0:23:29.560
<v Speaker 5>inner temporal consumption savings decision. I think most of the

0:23:29.560 --> 0:23:31.679
<v Speaker 5>events is very weak that they care about that. And

0:23:31.720 --> 0:23:33.479
<v Speaker 5>then the credit card, I think on top of that

0:23:33.600 --> 0:23:36.399
<v Speaker 5>is really makes this clear because if you're paying twenty

0:23:36.440 --> 0:23:38.560
<v Speaker 5>three percent and you are the kind of person that

0:23:38.800 --> 0:23:42.320
<v Speaker 5>wants to borrow, I mean, obviously because you've borrowed, how

0:23:42.400 --> 0:23:44.359
<v Speaker 5>much is a half of percent going to matter to you?

0:23:44.440 --> 0:23:46.640
<v Speaker 5>If the FED hikes plus you could have been getting

0:23:46.680 --> 0:23:48.840
<v Speaker 5>a much cheaper rate anyway, and that didn't compel you

0:23:48.880 --> 0:23:51.720
<v Speaker 5>to go looking for it. So I think it kind

0:23:51.760 --> 0:23:55.000
<v Speaker 5>of puts a big question mark over whether that's really

0:23:55.040 --> 0:23:57.560
<v Speaker 5>the channel, which which is a lot of people have

0:23:57.640 --> 0:23:59.520
<v Speaker 5>said that, but it's still kind of the main way

0:23:59.560 --> 0:24:00.879
<v Speaker 5>with those things.

0:24:01.119 --> 0:24:03.760
<v Speaker 4>Can we talk a little bit more about competition and

0:24:04.080 --> 0:24:06.840
<v Speaker 4>why doesn't someone just come in with a lower rate

0:24:07.119 --> 0:24:09.120
<v Speaker 4>and disrupt the entire business.

0:24:09.640 --> 0:24:12.880
<v Speaker 5>Let's give you another example, personal lines of credit. These

0:24:12.880 --> 0:24:15.159
<v Speaker 5>were all new things to me. I find this. I

0:24:15.160 --> 0:24:17.840
<v Speaker 5>think where you've put retail people with the financial sector,

0:24:17.840 --> 0:24:20.080
<v Speaker 5>you actually get a lot of explosions. They're like weird stuff.

0:24:20.080 --> 0:24:22.840
<v Speaker 5>So that's the place where sort of academics should go looking,

0:24:22.840 --> 0:24:25.000
<v Speaker 5>and many do, but it's not the place where I

0:24:25.200 --> 0:24:27.440
<v Speaker 5>kind of having worked at like hedge fund market maker,

0:24:27.480 --> 0:24:29.080
<v Speaker 5>ever thought about these things you want to think about,

0:24:29.119 --> 0:24:31.880
<v Speaker 5>like the fancy people, like the people who are sophisticated

0:24:31.960 --> 0:24:33.880
<v Speaker 5>do all the math, but they kind of cancel each

0:24:33.880 --> 0:24:35.840
<v Speaker 5>other out. Where the real fireworks are is when you

0:24:35.880 --> 0:24:37.760
<v Speaker 5>get into the retail sector. And if you look at

0:24:37.800 --> 0:24:40.919
<v Speaker 5>personal lines of credit from the same companies at the

0:24:40.960 --> 0:24:44.199
<v Speaker 5>same FICO, they're substantially cheaper, plus you get all the

0:24:44.200 --> 0:24:47.399
<v Speaker 5>money up front. That's something it's still very puzzling that

0:24:47.440 --> 0:24:50.119
<v Speaker 5>there is almost no marketing there. You don't get marketed

0:24:50.119 --> 0:24:52.200
<v Speaker 5>a lot on personal lines of credit, and the people

0:24:52.200 --> 0:24:54.840
<v Speaker 5>who discover them do use them to consolidate these debts

0:24:54.960 --> 0:24:57.080
<v Speaker 5>and pay them off in one shot at a lower interester.

0:24:57.200 --> 0:24:59.600
<v Speaker 5>It's a very I think, very logical thing to do

0:25:00.160 --> 0:25:01.960
<v Speaker 5>don't do, but I mean, just to get back to

0:25:01.960 --> 0:25:03.840
<v Speaker 5>I think we see them over and over and you're

0:25:03.840 --> 0:25:06.560
<v Speaker 5>talking about BNPL and stuff. This idea of how do

0:25:06.560 --> 0:25:10.480
<v Speaker 5>you acquire customers in what role the rate actually has

0:25:10.520 --> 0:25:14.800
<v Speaker 5>there is just keep seeing it. It's like a movie.

0:25:14.840 --> 0:25:17.840
<v Speaker 5>I've seen this before. It's more effective at the margin

0:25:18.200 --> 0:25:21.359
<v Speaker 5>than lowering the rates, and it explains a lot. I

0:25:21.400 --> 0:25:25.359
<v Speaker 5>think of how the finance sector interacts with retail, which

0:25:25.400 --> 0:25:28.200
<v Speaker 5>is not just like canceling out. So that's the issues, Like, oh, well,

0:25:28.400 --> 0:25:30.840
<v Speaker 5>they spend five percent of assets on marketing, then they

0:25:30.840 --> 0:25:33.080
<v Speaker 5>add five percent to the cost. I guess there's no

0:25:33.160 --> 0:25:35.879
<v Speaker 5>harm in that. Well not really, because what people have

0:25:35.960 --> 0:25:38.960
<v Speaker 5>done is paid the five percent in order to get

0:25:38.960 --> 0:25:40.760
<v Speaker 5>the marketing. So if you really like the commercials, you

0:25:40.760 --> 0:25:42.600
<v Speaker 5>should be really happy. But I don't think most people

0:25:42.600 --> 0:25:43.399
<v Speaker 5>would sign up for that.

0:25:59.480 --> 0:26:02.399
<v Speaker 4>I'm just I've still stunned that the advertising actually works,

0:26:02.400 --> 0:26:04.920
<v Speaker 4>because like, I get the mail and I just throw

0:26:05.000 --> 0:26:06.199
<v Speaker 4>it out without looking at it.

0:26:06.280 --> 0:26:07.560
<v Speaker 3>Maybe I should be looking at it.

0:26:08.160 --> 0:26:11.280
<v Speaker 4>On the disruption front, you mentioned BNPL, and we've done

0:26:11.440 --> 0:26:14.080
<v Speaker 4>at least one episode on it. We should probably do

0:26:14.240 --> 0:26:17.639
<v Speaker 4>more at some point. Is that the big disruptor, you know,

0:26:17.680 --> 0:26:20.719
<v Speaker 4>if they're plugged into websites and some of them are

0:26:20.760 --> 0:26:24.560
<v Speaker 4>getting rewarded for being plugged into those websites by retailers,

0:26:24.880 --> 0:26:28.920
<v Speaker 4>then they bypass the high acquisition costs. And presumably it

0:26:29.000 --> 0:26:33.240
<v Speaker 4>can still acquire customers because you see them everywhere online.

0:26:33.359 --> 0:26:35.240
<v Speaker 5>So I do think that has a lot to do

0:26:35.359 --> 0:26:38.240
<v Speaker 5>with what their angle is, is it gets in front

0:26:38.280 --> 0:26:40.960
<v Speaker 5>of you in that way. I listened to a recent

0:26:41.000 --> 0:26:44.040
<v Speaker 5>episode of Yours. I think you guys were talking about BNPL,

0:26:44.160 --> 0:26:47.080
<v Speaker 5>SOO I wasn't going back to a much earlier episode.

0:26:47.080 --> 0:26:51.399
<v Speaker 5>But I don't think the economics of the BNPL beyond

0:26:51.440 --> 0:26:53.919
<v Speaker 5>that aspect of it, are that different from the credit cards,

0:26:54.280 --> 0:26:57.240
<v Speaker 5>and there still is very high operating and acquisition cost

0:26:57.320 --> 0:27:00.680
<v Speaker 5>if you look at like BNPL companies also then don't

0:27:00.720 --> 0:27:02.879
<v Speaker 5>really make money, and so I think they're still in

0:27:02.880 --> 0:27:05.119
<v Speaker 5>that stage where they're building up to it. And you

0:27:05.240 --> 0:27:09.080
<v Speaker 5>mentioned lending club bunding club didn't make money now it

0:27:09.160 --> 0:27:11.960
<v Speaker 5>did not, It didn't, so because I think you want

0:27:12.000 --> 0:27:14.159
<v Speaker 5>to grab these juicy customers but they respond to the

0:27:14.200 --> 0:27:16.560
<v Speaker 5>marketing and just to go even back to that, so

0:27:16.680 --> 0:27:19.760
<v Speaker 5>Amex is one of It's really hard to find aggregate

0:27:19.880 --> 0:27:23.320
<v Speaker 5>marketing numbers across companies, but from lists I've seen, Amex

0:27:23.440 --> 0:27:25.400
<v Speaker 5>might even be it's definitely, I think a top ten

0:27:25.840 --> 0:27:28.159
<v Speaker 5>marketer in the whole country. It might even be in

0:27:28.240 --> 0:27:30.240
<v Speaker 5>top five. I'm not sure, along with some of the

0:27:30.560 --> 0:27:33.080
<v Speaker 5>It spends over six billion dollars a year on marketing.

0:27:33.119 --> 0:27:35.040
<v Speaker 5>And this is not including the lounges and all this,

0:27:35.160 --> 0:27:38.200
<v Speaker 5>which has been like articles about how everybody's like investing

0:27:38.280 --> 0:27:40.080
<v Speaker 5>like millions of dollars in these lines. That's that's a

0:27:40.080 --> 0:27:44.000
<v Speaker 5>separate category. And Capital one spends over four billion dollars

0:27:44.040 --> 0:27:46.240
<v Speaker 5>a year. So I looked it up, and amics is

0:27:46.280 --> 0:27:49.680
<v Speaker 5>bigger than Nike and Coke and marketing, and you think

0:27:49.720 --> 0:27:52.240
<v Speaker 5>of like those being the ones that got to be

0:27:52.359 --> 0:27:55.320
<v Speaker 5>like the gigantic ones, and Capital one's about as big.

0:27:55.440 --> 0:27:58.679
<v Speaker 2>Wait, a personal line of credit, Yeah, that's just a

0:27:58.680 --> 0:28:01.640
<v Speaker 2>good classic is the product. I've never looked into one

0:28:01.640 --> 0:28:04.960
<v Speaker 2>of those. An unsecured loan from the bank.

0:28:05.040 --> 0:28:06.000
<v Speaker 5>It's an unsecure line.

0:28:06.040 --> 0:28:08.240
<v Speaker 2>But this is just like classic bank borrowing. I go

0:28:08.280 --> 0:28:09.840
<v Speaker 2>to the bank, guys, they can um borrow some money.

0:28:10.000 --> 0:28:12.879
<v Speaker 5>Surprisingly that the I mean you can make you can

0:28:12.920 --> 0:28:15.120
<v Speaker 5>look it up even like it's so easy to look

0:28:15.160 --> 0:28:17.399
<v Speaker 5>it up. They offer you it's a relatively large amount

0:28:17.400 --> 0:28:21.760
<v Speaker 5>compared to a credit card, and you put in your fight. Oh,

0:28:21.800 --> 0:28:24.240
<v Speaker 5>they give you a rate. The rate's almost for sure

0:28:24.280 --> 0:28:27.720
<v Speaker 5>always lower than the credit card. I don't get it either,

0:28:27.800 --> 0:28:29.720
<v Speaker 5>but you know, you know, and.

0:28:29.680 --> 0:28:31.359
<v Speaker 2>One could use these to payoff of all.

0:28:31.560 --> 0:28:33.800
<v Speaker 5>That's mostly what people do, which they should. I had

0:28:33.800 --> 0:28:35.560
<v Speaker 5>a journalist ask me about this, and I was like,

0:28:36.160 --> 0:28:37.760
<v Speaker 5>this is a great idea, Like I should look this

0:28:37.840 --> 0:28:39.760
<v Speaker 5>up and talk about this. I mean, there's no you know,

0:28:40.080 --> 0:28:41.840
<v Speaker 5>how do you explain this spread? I mean, I think

0:28:41.960 --> 0:28:44.000
<v Speaker 5>largely it's got a lot of this less of this

0:28:44.080 --> 0:28:47.040
<v Speaker 5>retail focus to it. But yeah, it's the same companies too.

0:28:47.160 --> 0:28:50.040
<v Speaker 5>If you go to amex MS lineup credit Discover offers

0:28:50.040 --> 0:28:52.760
<v Speaker 5>a discovered line of credit capital one capital one line

0:28:52.760 --> 0:28:54.080
<v Speaker 5>of credit. It's the same thing.

0:28:54.160 --> 0:28:56.200
<v Speaker 3>It's so strange, this whole conversation.

0:28:57.480 --> 0:29:02.080
<v Speaker 2>It edges into some frankly like slightly uncomfortable territory in

0:29:02.120 --> 0:29:06.880
<v Speaker 2>my opinion, because you write, because especially when you characterize something,

0:29:06.880 --> 0:29:09.840
<v Speaker 2>it's like you're kind of end up paying a lot

0:29:10.120 --> 0:29:12.040
<v Speaker 2>for them to advertise to you, and you apparently like

0:29:12.080 --> 0:29:14.600
<v Speaker 2>the advertisement because that's you responded to it, et cetera.

0:29:15.520 --> 0:29:18.720
<v Speaker 2>Like you edge into this territory where it's like these

0:29:18.760 --> 0:29:23.120
<v Speaker 2>are not like it must be not the most sophisticated base, right,

0:29:23.280 --> 0:29:27.280
<v Speaker 2>It's like, why do Nigerian email scams have all kinds

0:29:27.320 --> 0:29:31.200
<v Speaker 2>of typos, et cetera. And the theory is because they

0:29:31.240 --> 0:29:34.800
<v Speaker 2>want to select for people who will be foolish enough

0:29:34.840 --> 0:29:36.720
<v Speaker 2>to respond to them, because if you go down the chain,

0:29:36.760 --> 0:29:38.800
<v Speaker 2>they don't want you to be too savvy and asking questions.

0:29:38.880 --> 0:29:41.160
<v Speaker 2>So like, let's just get all the savvy customers out

0:29:41.160 --> 0:29:43.600
<v Speaker 2>of the way who would instantly recognize a scam email,

0:29:43.960 --> 0:29:46.080
<v Speaker 2>and then you like get there. It's right, Like it's

0:29:46.120 --> 0:29:46.720
<v Speaker 2>a little.

0:29:46.520 --> 0:29:49.000
<v Speaker 5>Saying that the Nigerian princess don't pay you back.

0:29:50.200 --> 0:29:53.120
<v Speaker 2>I'm just saying like it seems like there's a filtration

0:29:53.320 --> 0:29:55.960
<v Speaker 2>process going on where you end up with the base

0:29:56.040 --> 0:29:58.240
<v Speaker 2>of revolvers where all this money is made, where it's

0:29:58.360 --> 0:30:01.840
<v Speaker 2>clearly not that because otherwise they would be doing the

0:30:01.840 --> 0:30:03.760
<v Speaker 2>personal line of credit or not doing these things, or

0:30:03.880 --> 0:30:05.840
<v Speaker 2>looking for that credit union credit card.

0:30:05.880 --> 0:30:09.400
<v Speaker 5>Well, I'll say something about marketing, and I mean we

0:30:09.440 --> 0:30:11.360
<v Speaker 5>all do respond that. You know, you guys are you

0:30:11.400 --> 0:30:14.640
<v Speaker 5>guys are very not elitist here and every anti elitist.

0:30:14.760 --> 0:30:18.640
<v Speaker 5>So marketing is just a huge industry. Is As a

0:30:18.680 --> 0:30:21.360
<v Speaker 5>finance person, I'm like, we do have a marketing department

0:30:21.520 --> 0:30:24.200
<v Speaker 5>at the business school, and I'm like, wow, there's a

0:30:24.240 --> 0:30:26.959
<v Speaker 5>reason because you look at let's say you look at

0:30:27.000 --> 0:30:31.400
<v Speaker 5>Alphabet and Meta. Meta's revenues are almost one hundred percent

0:30:31.840 --> 0:30:35.280
<v Speaker 5>from marketing, and Google's are like close to eighty percent.

0:30:35.320 --> 0:30:38.360
<v Speaker 5>We're talking hundreds of billions of dollars a year and

0:30:38.520 --> 0:30:40.680
<v Speaker 5>all the very sophisticated stuff. And at the end, it's

0:30:40.680 --> 0:30:42.200
<v Speaker 5>to sell, you sell, you advertise.

0:30:42.280 --> 0:30:45.120
<v Speaker 2>It works and I've I've certainly been taken I get

0:30:45.200 --> 0:30:46.960
<v Speaker 2>taken in by marketing all the time.

0:30:47.560 --> 0:30:47.760
<v Speaker 1>Just say.

0:30:48.280 --> 0:30:49.960
<v Speaker 5>One of the thing is I think the reason that

0:30:50.120 --> 0:30:53.240
<v Speaker 5>because the ros here are high, when we decompose this

0:30:53.320 --> 0:30:55.480
<v Speaker 5>at the end, it sort of does most If you

0:30:55.520 --> 0:30:57.520
<v Speaker 5>take the alpha of this, think of this as alpha

0:30:57.600 --> 0:30:59.640
<v Speaker 5>relative to the average bank asset. We get that it's

0:30:59.640 --> 0:31:02.000
<v Speaker 5>about of percent, So how do you get down two percent?

0:31:02.040 --> 0:31:04.680
<v Speaker 5>So the risk premium here is quite big. We compare

0:31:04.680 --> 0:31:06.640
<v Speaker 5>it to the risk premium on bonds. You have to

0:31:06.640 --> 0:31:09.320
<v Speaker 5>compare it to high old corporate bonds, and it looks

0:31:09.360 --> 0:31:12.960
<v Speaker 5>similar for all but the lowest FIICO bonds versus let's

0:31:12.960 --> 0:31:16.120
<v Speaker 5>say triple C rated bonds, where the lowest FYCO seems

0:31:16.160 --> 0:31:17.880
<v Speaker 5>to have a big chunk the risk cream over and

0:31:17.880 --> 0:31:20.200
<v Speaker 5>above the bonds. I'd actually see the bonds look low

0:31:20.520 --> 0:31:23.160
<v Speaker 5>relative to that because it's the risk premum on credit

0:31:23.160 --> 0:31:25.360
<v Speaker 5>cards that kind of rises linearly and it's the bonds

0:31:25.360 --> 0:31:28.600
<v Speaker 5>that kind of don't. But for the not so bad credits,

0:31:28.640 --> 0:31:31.560
<v Speaker 5>it's pretty similar risk premium to highyield bond market. So

0:31:31.640 --> 0:31:34.160
<v Speaker 5>that sense doesn't look it's big, but it doesn't look crazy,

0:31:34.520 --> 0:31:36.080
<v Speaker 5>but it should, say you know, Goldman, I think they

0:31:36.080 --> 0:31:38.160
<v Speaker 5>when they got in before they got into credit cards

0:31:38.200 --> 0:31:40.080
<v Speaker 5>and it did not work out, it's apparently it is

0:31:40.240 --> 0:31:42.600
<v Speaker 5>competitive in that sense. I think they were eyeing this

0:31:42.760 --> 0:31:45.000
<v Speaker 5>and saying this is a good business. You see the

0:31:45.080 --> 0:31:47.560
<v Speaker 5>highest roe's by far of all the you know, if

0:31:47.560 --> 0:31:50.080
<v Speaker 5>you go look through the banks ten k's, you know,

0:31:50.120 --> 0:31:51.880
<v Speaker 5>some of them break this out. I think JP Morgan

0:31:51.880 --> 0:31:53.880
<v Speaker 5>for example, and you see like that's got the highest

0:31:53.960 --> 0:31:56.480
<v Speaker 5>roe by far, that it's bigger than the you know,

0:31:56.520 --> 0:31:58.360
<v Speaker 5>all the other parts of the bank. So I think

0:31:58.400 --> 0:32:00.320
<v Speaker 5>they were thinking that now it got into it paid

0:32:00.400 --> 0:32:03.600
<v Speaker 5>very high operating costs and had higher defaults than other

0:32:03.600 --> 0:32:05.520
<v Speaker 5>ones that didn't obviously did not work out because they

0:32:05.600 --> 0:32:06.400
<v Speaker 5>turned away from it.

0:32:06.840 --> 0:32:10.000
<v Speaker 4>Do you see any signs of rates eventually coming down?

0:32:10.280 --> 0:32:12.440
<v Speaker 4>It sounds like it's probably not going to be through

0:32:12.480 --> 0:32:15.720
<v Speaker 4>competition or new entrance like FinTechs. But could it be

0:32:15.800 --> 0:32:19.520
<v Speaker 4>something like regulation. I have vague memories of the Credit

0:32:19.560 --> 0:32:22.800
<v Speaker 4>Card Act doing something on this front, but could it

0:32:22.840 --> 0:32:23.600
<v Speaker 4>be something.

0:32:23.320 --> 0:32:25.560
<v Speaker 5>Like that the Credit Card Act? There are tons of

0:32:25.560 --> 0:32:27.920
<v Speaker 5>papers on it when it came out, mostly limited your

0:32:27.960 --> 0:32:32.160
<v Speaker 5>ability to increase rates on existing borrowing, and it sort

0:32:32.200 --> 0:32:34.680
<v Speaker 5>of put caps on all kinds of fees and charges,

0:32:34.720 --> 0:32:37.720
<v Speaker 5>and then people were looking for whether banks would move

0:32:37.760 --> 0:32:40.080
<v Speaker 5>that to something else. I think in the long run

0:32:40.120 --> 0:32:42.040
<v Speaker 5>the answer is yes. I don't know if they move

0:32:42.120 --> 0:32:44.959
<v Speaker 5>that or just something else. But I mean, so far

0:32:45.120 --> 0:32:47.440
<v Speaker 5>rates if you could just plot it on fred even

0:32:47.440 --> 0:32:49.640
<v Speaker 5>though I think it's like a little bit distorted, it's

0:32:49.640 --> 0:32:51.400
<v Speaker 5>been going up and up, I mean before it starts

0:32:51.440 --> 0:32:53.680
<v Speaker 5>going down because I got to stop going up. So

0:32:53.720 --> 0:32:56.560
<v Speaker 5>they're in pretty strong position. But there is this by

0:32:56.600 --> 0:32:59.720
<v Speaker 5>now pay later, there were lending club kind of things

0:32:59.680 --> 0:33:04.440
<v Speaker 5>A largely crashed and burned, and payments in general. I mean,

0:33:04.480 --> 0:33:06.680
<v Speaker 5>you know these companies for payments are huge is because

0:33:06.720 --> 0:33:09.320
<v Speaker 5>there is this you know PayPal A these guys, this

0:33:09.400 --> 0:33:11.120
<v Speaker 5>is just to take off a little bit off the

0:33:11.160 --> 0:33:14.000
<v Speaker 5>top of this swipe fee and then we're gonna get

0:33:14.040 --> 0:33:16.040
<v Speaker 5>to the interest rates on this borrowing. I mean, I

0:33:16.040 --> 0:33:19.080
<v Speaker 5>think that there is constantly like movement in this space,

0:33:19.120 --> 0:33:22.880
<v Speaker 5>but it has not been to drive down things, driven

0:33:22.960 --> 0:33:26.360
<v Speaker 5>up acquisition costs more than just driven down the actual rates.

0:33:27.240 --> 0:33:31.000
<v Speaker 2>Unrelated macro question. One of the reasons I like your work.

0:33:31.440 --> 0:33:34.200
<v Speaker 2>They're sort of revisiting some of these like basic questions,

0:33:34.240 --> 0:33:36.360
<v Speaker 2>which I think is useful. And of course when we

0:33:36.400 --> 0:33:38.480
<v Speaker 2>talked to a couple of years ago, it was like,

0:33:38.680 --> 0:33:40.680
<v Speaker 2>let's revisit some of what we thought we knew about

0:33:40.680 --> 0:33:43.040
<v Speaker 2>the seventies and say if that inflation story is a

0:33:43.080 --> 0:33:46.640
<v Speaker 2>little bit different, just on the big macro question. These

0:33:46.720 --> 0:33:52.160
<v Speaker 2>days rates where they are inflation sort of persistently warm,

0:33:52.440 --> 0:33:53.520
<v Speaker 2>A lot of people are like, I got to talk

0:33:53.560 --> 0:33:56.160
<v Speaker 2>about our star must be therefore higher than it otherwise

0:33:56.160 --> 0:33:58.640
<v Speaker 2>would have been. What do you think we've learned? You know,

0:33:58.680 --> 0:34:01.360
<v Speaker 2>we had this very fast rate gig cycle twenty twenty

0:34:01.400 --> 0:34:04.760
<v Speaker 2>one through twenty twenty three. I would say many economists

0:34:04.760 --> 0:34:07.240
<v Speaker 2>would have expected the unemployment rate to rise a lot

0:34:07.280 --> 0:34:09.000
<v Speaker 2>more given that rate hike cycle it has.

0:34:08.960 --> 0:34:11.680
<v Speaker 3>And spending to go down, you're spending.

0:34:11.360 --> 0:34:15.120
<v Speaker 2>To go down, et cetera. But I personally am rarely

0:34:15.200 --> 0:34:18.160
<v Speaker 2>satisfied by the stories that people tell about how in

0:34:18.239 --> 0:34:21.839
<v Speaker 2>fact those raid hikes translated into lower inflation. Have you

0:34:21.840 --> 0:34:25.600
<v Speaker 2>yourself sort of learned anything interesting in the last I

0:34:25.600 --> 0:34:27.600
<v Speaker 2>don't know, three or four years, five years of this

0:34:27.680 --> 0:34:29.800
<v Speaker 2>macro experiment that we have post pandemic.

0:34:30.040 --> 0:34:32.799
<v Speaker 5>I think it's a great topic in question. My inference

0:34:33.200 --> 0:34:36.120
<v Speaker 5>was that the cycle. I'm in the group that thought

0:34:36.160 --> 0:34:39.360
<v Speaker 5>that this was largely a supply shock issue. That COVID

0:34:39.600 --> 0:34:43.040
<v Speaker 5>disrupted supply chains tremendously. I mean, we saw that, and

0:34:43.120 --> 0:34:45.000
<v Speaker 5>I think if you look like the New York Fed

0:34:45.080 --> 0:34:48.560
<v Speaker 5>has this index that they put together on supply disruptions,

0:34:49.040 --> 0:34:52.359
<v Speaker 5>this predicted the trajectory of inflation with a three month

0:34:52.440 --> 0:34:55.000
<v Speaker 5>lead very well. I think we had a period where

0:34:55.160 --> 0:34:58.240
<v Speaker 5>we saw that there was increased employment and yet output

0:34:58.360 --> 0:35:01.120
<v Speaker 5>was going down. So usually when we talk about productivity

0:35:01.120 --> 0:35:03.520
<v Speaker 5>and things, there's all these compositional issues. Do you fire

0:35:03.760 --> 0:35:07.800
<v Speaker 5>at least productive people, so productivity goes up for mechanical reasons.

0:35:07.880 --> 0:35:10.399
<v Speaker 5>But when you have more people being employed and yet

0:35:10.440 --> 0:35:12.640
<v Speaker 5>outputs going down, as it did for several quarters, that

0:35:12.680 --> 0:35:15.000
<v Speaker 5>can't be the reason. So I took away from it.

0:35:15.280 --> 0:35:18.040
<v Speaker 5>You know, there's harsh arguments about this, that this was

0:35:18.120 --> 0:35:21.160
<v Speaker 5>largely supply driven, and how it relates to the seventies

0:35:21.200 --> 0:35:23.799
<v Speaker 5>is our argument there, for different reasons, was that it

0:35:23.880 --> 0:35:26.680
<v Speaker 5>was supply driven due to credit crunches and things. So

0:35:27.280 --> 0:35:29.600
<v Speaker 5>I tend to think that a lot of the business

0:35:29.640 --> 0:35:32.600
<v Speaker 5>cycle things and the inflations we've seen, like after wars,

0:35:32.600 --> 0:35:35.120
<v Speaker 5>were often switching the kind of production that you do,

0:35:35.160 --> 0:35:37.080
<v Speaker 5>which is a supply thing. I'm very much in the

0:35:37.520 --> 0:35:41.440
<v Speaker 5>supply camp, and I think the reason that employment held

0:35:41.520 --> 0:35:44.480
<v Speaker 5>up and spending held up because I don't think that

0:35:44.680 --> 0:35:47.680
<v Speaker 5>this was happening through decreasing demand and getting people fired

0:35:47.680 --> 0:35:50.239
<v Speaker 5>and so forth. I think it was products, you know,

0:35:50.280 --> 0:35:52.839
<v Speaker 5>components could ship again and so people could be more

0:35:52.880 --> 0:35:56.120
<v Speaker 5>productive with the labor they had. So to me, I'm

0:35:56.120 --> 0:35:58.200
<v Speaker 5>sure some people very very highly disagreed. To me, that

0:35:58.239 --> 0:35:59.480
<v Speaker 5>looked like a pretty clear story.

0:36:00.120 --> 0:36:02.960
<v Speaker 4>So if you're at Jerome pal and you're worried about

0:36:03.000 --> 0:36:05.440
<v Speaker 4>inflation going up, and I should just mention we are

0:36:05.560 --> 0:36:06.400
<v Speaker 4>recording this.

0:36:06.480 --> 0:36:07.920
<v Speaker 2>On October twenty nine.

0:36:08.040 --> 0:36:11.719
<v Speaker 3>Yeah, FED, which is why we expect it to be

0:36:11.760 --> 0:36:15.440
<v Speaker 3>a cut, right, but you know, inflation is still, you know,

0:36:15.680 --> 0:36:16.319
<v Speaker 3>somewhat warm.

0:36:16.400 --> 0:36:19.080
<v Speaker 4>As Joe said, if you're worried about it, should you

0:36:19.160 --> 0:36:23.040
<v Speaker 4>be looking at credit card rates versus you know, mortgage

0:36:23.120 --> 0:36:25.840
<v Speaker 4>rates or benchmark rates or things like that. How should

0:36:25.880 --> 0:36:29.160
<v Speaker 4>policy makers actually think about this problem between those?

0:36:29.200 --> 0:36:32.919
<v Speaker 5>I think mortgage rates that people you know do seem

0:36:33.000 --> 0:36:36.000
<v Speaker 5>very much to respond to, it is a much bigger amount.

0:36:36.239 --> 0:36:39.920
<v Speaker 5>Maybe they are more sophisticated sensitive. It lasts with you

0:36:39.960 --> 0:36:42.239
<v Speaker 5>for a long time. I mean, I think that's much

0:36:42.280 --> 0:36:45.080
<v Speaker 5>more important the shifts in those spreads for the macro

0:36:45.160 --> 0:36:47.640
<v Speaker 5>economy than well, the credit card rates is just not

0:36:47.760 --> 0:36:50.439
<v Speaker 5>much movement. I mean, they are literally tacked on top

0:36:50.480 --> 0:36:53.120
<v Speaker 5>of the Fed Funds rates, so that's completely mechanical. Didn't

0:36:53.160 --> 0:36:55.000
<v Speaker 5>used to be the case thirty years ago. But the

0:36:55.000 --> 0:36:56.879
<v Speaker 5>spread will move one for one with the Fed Funds,

0:36:57.200 --> 0:36:59.480
<v Speaker 5>except when they expand it by issuing new cards and

0:36:59.520 --> 0:37:02.759
<v Speaker 5>making rates hire. So I think the mortgage market's much

0:37:02.800 --> 0:37:05.520
<v Speaker 5>more important for macro kind of stuff. I mean, I

0:37:05.560 --> 0:37:09.640
<v Speaker 5>don't envy, you know, Pal's job. It's a very hard job. Now,

0:37:09.680 --> 0:37:13.279
<v Speaker 5>I'm not sure. Last time was at the FED. I

0:37:13.320 --> 0:37:14.880
<v Speaker 5>was in the elevator when he got in, but I

0:37:14.920 --> 0:37:16.520
<v Speaker 5>didn't didn't want to bug in, so I didn't say

0:37:16.520 --> 0:37:18.520
<v Speaker 5>anything to him. But I got to see him in person.

0:37:19.080 --> 0:37:23.640
<v Speaker 2>Drove our stars fake real good. Going back to you know,

0:37:23.640 --> 0:37:26.960
<v Speaker 2>you're talking about fintech et cetera, I personally like, I

0:37:26.960 --> 0:37:29.000
<v Speaker 2>actually think stable coins are going to be a very

0:37:29.000 --> 0:37:31.800
<v Speaker 2>big deal. I do not necessarily think they're going to

0:37:31.840 --> 0:37:34.920
<v Speaker 2>be a big deal for consumer transaction. It's not obvious

0:37:34.960 --> 0:37:36.920
<v Speaker 2>to me. My guess is that they'll open up new

0:37:36.920 --> 0:37:39.480
<v Speaker 2>transactions that we aren't thinking of right now, but not

0:37:39.600 --> 0:37:42.520
<v Speaker 2>for like buying coffee or buying you know whatever. But

0:37:42.600 --> 0:37:46.200
<v Speaker 2>from your research, whether into cards, et cetera, how would

0:37:46.239 --> 0:37:50.160
<v Speaker 2>that inform your or other fintech how would that inform

0:37:50.400 --> 0:37:54.960
<v Speaker 2>your thinking about the trajectory of the stable coin industry.

0:37:55.160 --> 0:37:58.160
<v Speaker 5>It's stable coin. It's interesting, and I've heard you mentioned

0:37:58.200 --> 0:38:00.080
<v Speaker 5>this kind of view, which I think is not and

0:38:00.120 --> 0:38:03.359
<v Speaker 5>i'd considered I was thinking a lot about consumers. I'll

0:38:03.360 --> 0:38:06.359
<v Speaker 5>say this, I think for me and something I talk

0:38:06.400 --> 0:38:09.160
<v Speaker 5>to my co author's stable coin are they're like a

0:38:09.160 --> 0:38:11.839
<v Speaker 5>puzzle in the sense that maybe not all stable coin,

0:38:11.920 --> 0:38:14.759
<v Speaker 5>but the ones that have been around are kind of

0:38:14.800 --> 0:38:17.080
<v Speaker 5>like a money market fund that doesn't pay you interest.

0:38:17.320 --> 0:38:20.080
<v Speaker 5>That's how I would summarize them, because and that's why

0:38:20.360 --> 0:38:23.839
<v Speaker 5>I think these are some like the most profitable companies

0:38:23.960 --> 0:38:27.600
<v Speaker 5>ever per employee, because they don't do anything. So if

0:38:27.680 --> 0:38:30.000
<v Speaker 5>you give them a bunch of billion dollars, they just

0:38:30.040 --> 0:38:33.520
<v Speaker 5>take the whole interest. There's some advertising there too, but

0:38:33.560 --> 0:38:36.359
<v Speaker 5>not a tremendous amount compared to that, and people are

0:38:36.360 --> 0:38:39.400
<v Speaker 5>happy with that. I don't really get it, but you know,

0:38:39.480 --> 0:38:42.000
<v Speaker 5>now they've, like you mentioned, they've started to learn the

0:38:42.040 --> 0:38:44.279
<v Speaker 5>sort of tricks of the trade. They're going to do rewards.

0:38:44.400 --> 0:38:47.160
<v Speaker 5>It's better than paying people actual interests. You give them rewards.

0:38:47.680 --> 0:38:50.719
<v Speaker 5>So from the point of view consumers, it is kind

0:38:50.719 --> 0:38:52.840
<v Speaker 5>of a mystery. I mean, I would love to start

0:38:53.000 --> 0:38:55.440
<v Speaker 5>a money market fund and not pay anybody any interest.

0:38:55.880 --> 0:38:58.799
<v Speaker 5>Life economically, when you don't pay any interest on a dollar, ever,

0:38:58.960 --> 0:39:01.160
<v Speaker 5>you've taken the whole dollar. That's what the dollar does.

0:39:01.239 --> 0:39:03.520
<v Speaker 5>It pays you interest. So the net present value of

0:39:03.520 --> 0:39:05.719
<v Speaker 5>all the interest of a dollar is the dollar. So

0:39:05.719 --> 0:39:07.560
<v Speaker 5>if they never pay you and you stay there forever,

0:39:08.000 --> 0:39:11.480
<v Speaker 5>then if they have eight billion dollars, they've captured eight

0:39:11.480 --> 0:39:12.200
<v Speaker 5>billion dollars.

0:39:12.320 --> 0:39:15.280
<v Speaker 3>Again, nice business, if you yeah, that's a great business.

0:39:15.320 --> 0:39:17.200
<v Speaker 5>It's it's weird, but it's a great business.

0:39:17.239 --> 0:39:18.640
<v Speaker 3>What's your next research project?

0:39:18.840 --> 0:39:21.960
<v Speaker 5>So I think from this credit card stuff, there's definitely

0:39:22.000 --> 0:39:24.840
<v Speaker 5>interesting things to think about, you know, how people default

0:39:25.360 --> 0:39:28.920
<v Speaker 5>and how much this marketing stuff affects them. From another

0:39:29.000 --> 0:39:31.359
<v Speaker 5>point of view is one of my co authors in here,

0:39:31.360 --> 0:39:33.839
<v Speaker 5>a former student of mine. We have a bunch of

0:39:34.000 --> 0:39:38.120
<v Speaker 5>work on adjustable rate mortgages and why they kind of disappeared.

0:39:38.480 --> 0:39:40.200
<v Speaker 5>So they used to be a big thing and they've

0:39:40.280 --> 0:39:43.160
<v Speaker 5>kind of disappeared, and I think we kind of understand why.

0:39:43.640 --> 0:39:45.239
<v Speaker 5>So that's uh, you know, there's been a lot of

0:39:45.280 --> 0:39:47.880
<v Speaker 5>discussion about that for mortgages. Why is the US in

0:39:47.960 --> 0:39:51.040
<v Speaker 5>one camp and many other countries in another camp? But

0:39:51.080 --> 0:39:52.880
<v Speaker 5>the US kind of used to be in the adjustable

0:39:52.920 --> 0:39:56.240
<v Speaker 5>mortgage rate camp at least pre crisis and stuff.

0:39:56.280 --> 0:39:59.520
<v Speaker 2>I remember when the rate hike, when we started surging.

0:39:59.560 --> 0:40:04.720
<v Speaker 2>Do popular theory that monetary policy would have more teeth

0:40:04.760 --> 0:40:08.479
<v Speaker 2>in countries like Canada, Australia, the UK because so many

0:40:08.480 --> 0:40:12.879
<v Speaker 2>more households would be more sensitive to faster resets. Has

0:40:12.880 --> 0:40:15.880
<v Speaker 2>that actually been born out? It sounds great, it's like

0:40:15.920 --> 0:40:18.680
<v Speaker 2>a theory. Intuitively that makes a lot of sense, I do.

0:40:18.800 --> 0:40:21.759
<v Speaker 2>I guess Canadian unemployment has trended higher than American but

0:40:22.440 --> 0:40:25.600
<v Speaker 2>the inflation trajectories I think have been roughly the same,

0:40:25.880 --> 0:40:30.040
<v Speaker 2>and those other Anglophone countries versus the US where they hit.

0:40:30.160 --> 0:40:32.360
<v Speaker 2>I don't know, like how strong effect was that, do

0:40:32.360 --> 0:40:32.600
<v Speaker 2>you know.

0:40:32.719 --> 0:40:34.759
<v Speaker 5>I don't know exactly, but I don't get the impression

0:40:34.920 --> 0:40:38.920
<v Speaker 5>that it was tremendously different. I think it has impacted consumers.

0:40:38.920 --> 0:40:41.680
<v Speaker 5>One thing I should note, though, is there's two senses

0:40:41.719 --> 0:40:44.640
<v Speaker 5>in which monetary policy can have an effect. One is

0:40:44.680 --> 0:40:46.440
<v Speaker 5>that it makes people have to spend a lot of

0:40:46.480 --> 0:40:48.880
<v Speaker 5>money on that, so it's expensive for them. But the

0:40:48.920 --> 0:40:51.399
<v Speaker 5>other one is that here and I don't think that's

0:40:51.440 --> 0:40:53.640
<v Speaker 5>the effect we were going for, but people have just

0:40:53.840 --> 0:40:56.799
<v Speaker 5>you know, stopped taking out as many mortgages and don't move.

0:40:57.280 --> 0:40:59.839
<v Speaker 5>It was a negative effect. I'm just not sure it's

0:40:59.840 --> 0:41:04.560
<v Speaker 5>anti inflationary effect. So it's like if you're gonna have

0:41:04.600 --> 0:41:07.399
<v Speaker 5>floating rate stuff, and that's like the case with credit cards,

0:41:07.400 --> 0:41:09.919
<v Speaker 5>and it shouldn't affect the volume of it that much

0:41:09.960 --> 0:41:12.839
<v Speaker 5>into of producing it, but it's kind of people. It's

0:41:12.880 --> 0:41:15.439
<v Speaker 5>expensive for them, and then on the fixed rate one

0:41:15.840 --> 0:41:17.439
<v Speaker 5>they just stick to the old stuff and we don't

0:41:17.560 --> 0:41:19.759
<v Speaker 5>you know, mortgage credits really dried up in a way,

0:41:20.120 --> 0:41:23.319
<v Speaker 5>but it's not affecting the existing bar wars, only to

0:41:23.320 --> 0:41:24.640
<v Speaker 5>the extent that you don't want to move, which is

0:41:24.640 --> 0:41:25.399
<v Speaker 5>actually a big deal.

0:41:26.560 --> 0:41:29.440
<v Speaker 2>Drexler, thank you so much for coming back on odd low.

0:41:29.440 --> 0:41:31.319
<v Speaker 2>It's always a trade. And next time you have a

0:41:31.360 --> 0:41:33.960
<v Speaker 2>new report out, let's talking let's talk arms next time.

0:41:34.080 --> 0:41:36.000
<v Speaker 5>Okay, great, thank you very much having me.

0:41:48.600 --> 0:41:52.480
<v Speaker 2>Tracy. I found that conversation to be fascinating. I have

0:41:52.560 --> 0:41:55.239
<v Speaker 2>to admit, like, yeah, like credit cards are the sort

0:41:55.280 --> 0:41:57.399
<v Speaker 2>of black box to me in many respects. I don't

0:41:57.400 --> 0:41:59.799
<v Speaker 2>really understand the business because I don't actually use them

0:41:59.800 --> 0:42:02.920
<v Speaker 2>for revolving purposes or borrowing against them. I don't think

0:42:02.920 --> 0:42:06.440
<v Speaker 2>I quite realized how crazy the numbers are. And I

0:42:06.480 --> 0:42:09.719
<v Speaker 2>certainly knew that there's tons of advertising, including direct mail

0:42:09.760 --> 0:42:11.919
<v Speaker 2>on credit cards, but the idea that this is so

0:42:11.960 --> 0:42:14.440
<v Speaker 2>substantial that a big part of what people are paying

0:42:14.520 --> 0:42:18.560
<v Speaker 2>for here is the advertising that was all very novel

0:42:18.600 --> 0:42:18.799
<v Speaker 2>to me.

0:42:19.000 --> 0:42:20.239
<v Speaker 3>It's very surprising.

0:42:20.360 --> 0:42:23.760
<v Speaker 4>My main takeaway is that people, I guess are not rational,

0:42:23.800 --> 0:42:25.759
<v Speaker 4>at least when it comes to credit cards. Right, the

0:42:25.800 --> 0:42:26.799
<v Speaker 4>marketing seems to work.

0:42:26.880 --> 0:42:29.400
<v Speaker 2>Yeah, no, totally. I'm not rational because I don't take

0:42:29.400 --> 0:42:31.360
<v Speaker 2>advantage of all the points that I could, and I

0:42:31.400 --> 0:42:33.799
<v Speaker 2>don't like optimize the way I could. And when I,

0:42:33.920 --> 0:42:36.680
<v Speaker 2>like buy a plane ticket, only part of the time

0:42:36.760 --> 0:42:38.360
<v Speaker 2>do I think about is this the airlines?

0:42:38.400 --> 0:42:40.719
<v Speaker 4>Well, you could also argue that it's rational to like

0:42:40.840 --> 0:42:43.560
<v Speaker 4>factor in the time and spend on doing that.

0:42:43.760 --> 0:42:46.000
<v Speaker 2>Sorry, I justify all of this money left on the

0:42:46.040 --> 0:42:48.680
<v Speaker 2>tech's right by saying I make it irrational. My time

0:42:48.800 --> 0:42:53.200
<v Speaker 2>is valuable, Yeah, my time is valuable. It's but you know,

0:42:53.360 --> 0:42:55.839
<v Speaker 2>if there are all these other borrowing products out there

0:42:55.920 --> 0:42:59.560
<v Speaker 2>that are cheaper, et cetera, it does feel like someone

0:43:00.160 --> 0:43:02.240
<v Speaker 2>must be able to come along and make a product.

0:43:02.480 --> 0:43:04.239
<v Speaker 5>And yeah, that is, let's going to.

0:43:04.239 --> 0:43:06.200
<v Speaker 2>Compete on raid or you're gonna be able to borrow achiever.

0:43:06.320 --> 0:43:08.080
<v Speaker 2>I don't know, maybe b NPL will achieve that. I

0:43:08.080 --> 0:43:08.400
<v Speaker 2>don't know.

0:43:08.480 --> 0:43:10.920
<v Speaker 3>I'm going to go take out a personal finance loan

0:43:11.000 --> 0:43:11.560
<v Speaker 3>right now.

0:43:11.400 --> 0:43:11.920
<v Speaker 5>Go for it.

0:43:12.080 --> 0:43:13.680
<v Speaker 3>Shall we leave it there, let's leave it there. This

0:43:13.719 --> 0:43:16.880
<v Speaker 3>has been another episode of the Audthlots podcast. I'm Tracy Alloway.

0:43:16.920 --> 0:43:19.120
<v Speaker 3>You can follow me at Tracy Alloway.

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<v Speaker 2>And I'm Jill Wisenthal. You can follow me at the Stalwart.

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<v Speaker 2>Follow our guest Itamar Drexler. He's at Idres. Follow our

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<v Speaker 2>producers Carmen Rodriguez at Carman Arman, Dashel Bennett at Dashbot,

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<v Speaker 2>and kill Brooks at Kilbrooks. More odd Lots content go

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<v Speaker 2>to Bloomberg dot com slash odd lots. We have a

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<v Speaker 2>daily newsletter and all of our episodes, and you can

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<v Speaker 2>chet about all of these topics twenty four to seven

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<v Speaker 2>in our discord discord do gg slash odd lots.

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<v Speaker 4>And if you enjoy ad lots, if you like it

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<v Speaker 4>when we talk about the very profitable business of credit cards,

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<v Speaker 3>And remember, if you are a Bloomberg.

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<v Speaker 4>check out the Bloomberg channel on Apple Podcasts. You could

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<v Speaker 4>find the Bloomberg channel on Apple Podcasts and follow the

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<v Speaker 3>Thanks for listening