1 00:00:02,759 --> 00:00:06,880 Speaker 1: From iHeart Podcasts, I Am Fab five Freddy and this 2 00:00:07,400 --> 00:00:11,639 Speaker 1: this fifty years of Hip Hop podcast series. As rap 3 00:00:12,080 --> 00:00:15,120 Speaker 1: music hip hop culture began to make a louder noise, 4 00:00:15,520 --> 00:00:19,240 Speaker 1: began to have a more dominant impact, it became clear, 5 00:00:19,280 --> 00:00:20,599 Speaker 1: and it was clear to a lot of people that 6 00:00:20,680 --> 00:00:26,160 Speaker 1: really understood how the cultural pieces fall that where we 7 00:00:26,160 --> 00:00:30,920 Speaker 1: were as a time, particularly Black Americans coming out of 8 00:00:30,920 --> 00:00:33,040 Speaker 1: the struggles of the sixties and seventies. 9 00:00:34,040 --> 00:00:34,680 Speaker 2: It was a. 10 00:00:34,560 --> 00:00:39,280 Speaker 1: Culture of you know, typified by George Jefferson's show, you know, 11 00:00:39,560 --> 00:00:42,199 Speaker 1: moving on up, putting that three piece suit on, and 12 00:00:42,360 --> 00:00:45,200 Speaker 1: you know, come getting off the corner and being able 13 00:00:45,240 --> 00:00:49,000 Speaker 1: to get into those executive suites in a deluxe apartment 14 00:00:49,120 --> 00:00:51,280 Speaker 1: up in the sky. So that's where a lot of 15 00:00:51,280 --> 00:00:54,240 Speaker 1: the mindset was, particularly of a lot of people that 16 00:00:54,280 --> 00:00:57,920 Speaker 1: were controlling things, or the few black executives that had 17 00:00:57,960 --> 00:01:01,200 Speaker 1: some cloud that were running things at radio, even doing 18 00:01:01,280 --> 00:01:04,280 Speaker 1: things like you know, Don Cornelius hosting Soul Trained. A 19 00:01:04,360 --> 00:01:07,679 Speaker 1: lot of these cats were not checking for this hip 20 00:01:07,680 --> 00:01:12,680 Speaker 1: hop wrap energy attitude so wagger all of that. 21 00:01:12,760 --> 00:01:15,240 Speaker 2: They were like, what are you doing. I'm not down 22 00:01:15,280 --> 00:01:16,800 Speaker 2: with that energy at all. 23 00:01:17,240 --> 00:01:19,200 Speaker 1: And that was a problem, and that was a big 24 00:01:19,319 --> 00:01:23,360 Speaker 1: barrier that this rap music thing had to overcome. 25 00:01:23,440 --> 00:01:25,720 Speaker 2: You had to be real clever about doing it. 26 00:01:26,120 --> 00:01:29,199 Speaker 1: And once again, Christmas Wrapping was one of those records 27 00:01:29,200 --> 00:01:31,640 Speaker 1: that was able to get into the door. And once 28 00:01:31,680 --> 00:01:34,200 Speaker 1: we got into the door, a lot of people knew, 29 00:01:34,600 --> 00:01:36,720 Speaker 1: let's hold that door open and let the rest of 30 00:01:36,720 --> 00:01:40,279 Speaker 1: the homies on there. So the resistance was real and 31 00:01:40,440 --> 00:01:43,920 Speaker 1: once again cultural even I remember when Curtis Blow was 32 00:01:44,000 --> 00:01:48,400 Speaker 1: on Soul Train, John Cornelius wasn't totally cool, kind of dismissive, 33 00:01:48,560 --> 00:01:51,360 Speaker 1: like this is a passing fad, I'm sure you know. 34 00:01:51,600 --> 00:01:55,760 Speaker 1: Was the attitude that many had, I mean not just black, white, 35 00:01:55,880 --> 00:01:58,360 Speaker 1: everybody they were up against and. 36 00:01:58,360 --> 00:02:00,680 Speaker 2: In resistance to the force. 37 00:02:00,840 --> 00:02:04,160 Speaker 1: The attitude, once again, the swagger, everything that hip hop is. 38 00:02:04,280 --> 00:02:05,560 Speaker 2: It was a problem. 39 00:02:05,840 --> 00:02:09,359 Speaker 1: Russell Simmons, record executive and entrepreneur. 40 00:02:10,000 --> 00:02:12,360 Speaker 3: I used to promote records in nineteen seventy nine, right, 41 00:02:12,360 --> 00:02:15,280 Speaker 3: I was a record promoter when Christmas Rapping came out. 42 00:02:15,720 --> 00:02:17,720 Speaker 3: The only black guy that really enlightened me with the 43 00:02:17,800 --> 00:02:21,680 Speaker 3: ball Bob Bill Haywood. He died, but listen like me, 44 00:02:21,960 --> 00:02:24,280 Speaker 3: he would go to club hopping with. He would see 45 00:02:24,320 --> 00:02:29,680 Speaker 3: me take him from the South Bromp to Harlem to Midtown. 46 00:02:30,280 --> 00:02:33,760 Speaker 3: The differences were profound in the club by this bean 47 00:02:33,880 --> 00:02:36,640 Speaker 3: Jay love different kind of people. To Midtown, we go 48 00:02:36,639 --> 00:02:39,600 Speaker 3: to bed Leaus and the Bittigars and Pegasus and Justine's 49 00:02:39,600 --> 00:02:42,000 Speaker 3: and all these woodgey club where. 50 00:02:41,800 --> 00:02:43,519 Speaker 4: He felt like his soup fit right. 51 00:02:44,480 --> 00:02:46,400 Speaker 3: And then we'd go downtown to the Punk rock Club, 52 00:02:46,480 --> 00:02:50,160 Speaker 3: to the Peppermint Loune, to the Munt Club, into the World, 53 00:02:50,880 --> 00:02:52,440 Speaker 3: and then we would go to the gay club. We 54 00:02:52,480 --> 00:02:54,639 Speaker 3: would go, which is where the records had to play 55 00:02:54,680 --> 00:02:56,280 Speaker 3: or they wouldn't play on the radio. We don't play 56 00:02:56,320 --> 00:02:59,720 Speaker 3: in the gay club, Frankie Croxin, So we had to 57 00:02:59,720 --> 00:03:02,800 Speaker 3: play in the garage, in the law and we had 58 00:03:02,840 --> 00:03:05,600 Speaker 3: to play in better days, we had to play in 59 00:03:05,639 --> 00:03:10,520 Speaker 3: the gallery those famous d J so influenced radio because 60 00:03:10,520 --> 00:03:13,080 Speaker 3: they were gay club and that's all we had was. 61 00:03:13,120 --> 00:03:14,320 Speaker 4: Gay disco on the radio. 62 00:03:15,080 --> 00:03:18,080 Speaker 3: So Frankie cross on one night on Christmas Eve heard 63 00:03:18,120 --> 00:03:21,520 Speaker 3: and I was there Christmas Rapper in the Paradise garage 64 00:03:21,680 --> 00:03:23,960 Speaker 3: next morning on Christmas morning, he played it one time, 65 00:03:25,080 --> 00:03:28,680 Speaker 3: never played it again for until a year later. But 66 00:03:28,760 --> 00:03:33,000 Speaker 3: that's how it got played. Larry Levan played, so you 67 00:03:33,040 --> 00:03:35,560 Speaker 3: know in the gay club was very eclusive. Can't get 68 00:03:35,560 --> 00:03:39,320 Speaker 3: in there from straight but we as Holland we figure 69 00:03:39,320 --> 00:03:40,760 Speaker 3: out a way. We smoked us to go to k 70 00:03:40,880 --> 00:03:43,560 Speaker 3: Club because that was where and he had aspiration being music, 71 00:03:44,360 --> 00:03:46,360 Speaker 3: and you know, we would go check out you know, 72 00:03:46,520 --> 00:03:51,120 Speaker 3: let Fion, but we really that was really the place 73 00:03:51,200 --> 00:03:53,520 Speaker 3: to go if you wanted to play music, because that 74 00:03:53,680 --> 00:03:55,680 Speaker 3: was what Julie Weinstein said to me. To make the 75 00:03:55,760 --> 00:03:59,000 Speaker 3: final point, black music made easy for white people to 76 00:03:59,120 --> 00:04:02,800 Speaker 3: dance too. That's what they called disco, and she was 77 00:04:02,800 --> 00:04:05,800 Speaker 3: the boss that she had disco DJs all over the country. 78 00:04:05,800 --> 00:04:08,560 Speaker 3: In that chart, the disco chart was more important the 79 00:04:08,560 --> 00:04:12,200 Speaker 3: black radio in New York. There was no funk on 80 00:04:12,240 --> 00:04:16,839 Speaker 3: that chart. So that chart with WBLS and w k 81 00:04:16,920 --> 00:04:20,040 Speaker 3: TU and the radio stations that played what we called 82 00:04:20,040 --> 00:04:22,080 Speaker 3: black music, but it was never black music. It was 83 00:04:22,920 --> 00:04:26,480 Speaker 3: black music made simple with white people today. And during 84 00:04:26,480 --> 00:04:28,480 Speaker 3: the same time that bunk was everywhere else, we were 85 00:04:28,520 --> 00:04:30,200 Speaker 3: locked out of the bunking creator All. 86 00:04:30,560 --> 00:04:34,400 Speaker 1: Russell's reminded me, man, it's just how many incredible clubs 87 00:04:34,720 --> 00:04:37,800 Speaker 1: we had in New York City up until not that 88 00:04:37,920 --> 00:04:40,160 Speaker 1: long ago, y'all. It really makes me think, man, I 89 00:04:40,160 --> 00:04:43,440 Speaker 1: mean there you can go to a different club every night, 90 00:04:43,880 --> 00:04:46,600 Speaker 1: different flavor, different kind of music. You know, mostly on 91 00:04:46,640 --> 00:04:49,800 Speaker 1: the downtown scene, but there was so many places to 92 00:04:49,880 --> 00:04:51,360 Speaker 1: go and party in New York. 93 00:04:51,640 --> 00:04:53,960 Speaker 2: Paradise Garage. I was up in there too. 94 00:04:54,440 --> 00:04:56,839 Speaker 1: It was a gay club, but on Friday it was 95 00:04:57,040 --> 00:04:59,440 Speaker 1: very mixed and some of the hot chicks used to 96 00:04:59,520 --> 00:05:02,719 Speaker 1: go through the And that sound system Larry Levan had 97 00:05:02,760 --> 00:05:07,200 Speaker 1: in the garage was something to behold, designed by the 98 00:05:07,320 --> 00:05:11,479 Speaker 1: legendary audio designer rest in Peace Richard Long. But I 99 00:05:11,600 --> 00:05:14,960 Speaker 1: just also want to add it was when Rudy Giuliani 100 00:05:15,120 --> 00:05:18,839 Speaker 1: was mayor. Yeah, that guy that he put in all 101 00:05:18,839 --> 00:05:23,480 Speaker 1: these laws in effect that totally devastated the New York 102 00:05:23,520 --> 00:05:27,719 Speaker 1: club scene. Like he enacted these cabaret laws and everything. 103 00:05:27,760 --> 00:05:29,840 Speaker 1: That took a lot of the fun out of New 104 00:05:29,920 --> 00:05:32,839 Speaker 1: York City and really was a big part in just 105 00:05:33,080 --> 00:05:35,120 Speaker 1: a lot of people that had club they just couldn't 106 00:05:35,120 --> 00:05:36,880 Speaker 1: do it because it took lots of money to get 107 00:05:36,920 --> 00:05:40,960 Speaker 1: these licenses and stuff. And that's really fascinating to just 108 00:05:41,279 --> 00:05:44,440 Speaker 1: remember what it used to be. As Russell Lazy Down 109 00:05:45,320 --> 00:05:48,839 Speaker 1: Curtis Blows Christmas Rapping, which was released back in nineteen 110 00:05:48,920 --> 00:05:52,880 Speaker 1: seventy nine. This was the first Christmas wrap record. Of course, 111 00:05:52,920 --> 00:05:55,120 Speaker 1: you know, very few rap records at the time, but 112 00:05:55,440 --> 00:05:58,320 Speaker 1: this was the first one all about Christmas, a real 113 00:05:58,440 --> 00:06:02,400 Speaker 1: clever move, and it was also the first rap record 114 00:06:02,400 --> 00:06:06,120 Speaker 1: on a major record label. This was released on Mercury Records, 115 00:06:06,720 --> 00:06:11,600 Speaker 1: and this thing was the first record to get significant 116 00:06:12,040 --> 00:06:16,200 Speaker 1: radio play across the board. And of course largely behind 117 00:06:16,240 --> 00:06:20,279 Speaker 1: this was Russell Simmons, Curtis Blow's manager at the time. 118 00:06:20,640 --> 00:06:24,640 Speaker 1: Curtis Blow legendary rapper and hip hop's first rap superstar. 119 00:06:25,320 --> 00:06:30,159 Speaker 5: I remember it was very, very difficult back in the 120 00:06:30,240 --> 00:06:35,120 Speaker 5: days when radio would not play rap music, and that 121 00:06:35,360 --> 00:06:40,520 Speaker 5: was a big problem for many of the artists. Christmas 122 00:06:40,600 --> 00:06:45,760 Speaker 5: rapping was so instrumental and the success to hip hop 123 00:06:45,839 --> 00:06:50,760 Speaker 5: because it was our first holiday classic song. Its plays 124 00:06:50,800 --> 00:06:54,080 Speaker 5: every year, and it was by design. I remember my 125 00:06:54,279 --> 00:06:58,240 Speaker 5: producers coming to me and saying that look, it's coming up. 126 00:06:59,120 --> 00:07:03,520 Speaker 5: We were in studio in August and Rappers of Light 127 00:07:03,720 --> 00:07:07,039 Speaker 5: was the number one thing all over the Natian right then, 128 00:07:07,560 --> 00:07:12,080 Speaker 5: and so we were thinking, well, how can we capitalize 129 00:07:12,120 --> 00:07:16,520 Speaker 5: on this rap on record, and so we came up 130 00:07:16,560 --> 00:07:20,440 Speaker 5: with the idea of doing a Christmas rap a holler 131 00:07:20,720 --> 00:07:27,040 Speaker 5: day rap song that would play every year during Christmas time. 132 00:07:27,880 --> 00:07:34,000 Speaker 5: So that was the greatest concept. And of course you 133 00:07:34,040 --> 00:07:39,600 Speaker 5: know the spiritually Christmas is the birthday of Christ, so 134 00:07:39,720 --> 00:07:44,200 Speaker 5: you know, we can't lose doing a song about Jesus' birthday. 135 00:07:45,320 --> 00:07:50,200 Speaker 5: So it has the longevity because it plays every year. 136 00:07:50,200 --> 00:07:52,680 Speaker 5: And of my hat goes out to all of the 137 00:07:53,000 --> 00:07:56,000 Speaker 5: radio stations around the nation. Thank you, thank you, thank 138 00:07:56,040 --> 00:08:00,000 Speaker 5: you for playing that song. Like Nat King cole Man 139 00:08:00,360 --> 00:08:04,240 Speaker 5: Man Man, you made my legacy, you made my career, 140 00:08:04,720 --> 00:08:08,560 Speaker 5: and not only me, but my family and all of 141 00:08:08,600 --> 00:08:12,360 Speaker 5: my fans all love. I'll say friends. I don't have 142 00:08:12,440 --> 00:08:15,920 Speaker 5: fans anymore. I only have friends, and so we thank 143 00:08:15,960 --> 00:08:18,240 Speaker 5: you because you made it happen and it was so 144 00:08:18,400 --> 00:08:20,760 Speaker 5: important because I'll tell you when the song came out, 145 00:08:21,400 --> 00:08:26,640 Speaker 5: it was a monster hit on the radio, and not 146 00:08:26,720 --> 00:08:30,280 Speaker 5: only on the radio but in the clubs. And I'll 147 00:08:30,320 --> 00:08:32,920 Speaker 5: tell you why it was so hot because it played 148 00:08:33,000 --> 00:08:37,040 Speaker 5: not only on doing Christmas. The song came out December nineteenth, 149 00:08:37,280 --> 00:08:41,360 Speaker 5: in nineteen seventy nine, but it played all the way 150 00:08:41,760 --> 00:08:45,040 Speaker 5: through to the summer of nineteen eighty. 151 00:08:45,559 --> 00:08:52,760 Speaker 2: At Lover Rapper. Actor radio personality and former mtvvj. 152 00:08:52,120 --> 00:08:55,160 Speaker 6: Oh God the rail Stays were playing whatever whatever was 153 00:08:55,200 --> 00:09:00,320 Speaker 6: popular in disco, whatever was popular at the time, whether 154 00:09:00,360 --> 00:09:02,760 Speaker 6: whatever kind of R and B was popular. We used 155 00:09:02,800 --> 00:09:05,800 Speaker 6: to listen to Frankie Krocer or one of the greatest 156 00:09:06,400 --> 00:09:10,840 Speaker 6: New York air personalities, or wblas And then Disco ninety 157 00:09:10,840 --> 00:09:12,719 Speaker 6: two came along and they played a whole lot of 158 00:09:12,800 --> 00:09:16,840 Speaker 6: disco that was w k tu. So whatever was popular 159 00:09:17,960 --> 00:09:21,640 Speaker 6: except if they played it, whether it was a fat 160 00:09:21,720 --> 00:09:26,120 Speaker 6: back band, a confunction or Mini Repertand or earth Ring 161 00:09:26,200 --> 00:09:28,840 Speaker 6: in Fire or Stevie Wonder or Michael Jackson and the 162 00:09:28,920 --> 00:09:32,080 Speaker 6: Jackson Five, all of that stuff got played on the 163 00:09:32,160 --> 00:09:35,719 Speaker 6: radio all the time. You got to hear anything remotely 164 00:09:36,679 --> 00:09:40,240 Speaker 6: considered hip hop was on those tapes, and you know, 165 00:09:40,320 --> 00:09:43,199 Speaker 6: the breakout Barren and the breakout for in the Cold 166 00:09:43,200 --> 00:09:46,640 Speaker 6: Crush Brothers and the Fantastic Romantic Fives. You got to 167 00:09:46,720 --> 00:09:50,079 Speaker 6: hear that stuff that was going on, and the mid 168 00:09:50,120 --> 00:09:52,160 Speaker 6: to late seventies you got to hear that. 169 00:09:52,240 --> 00:09:54,319 Speaker 4: But before that it was all it was all disco. 170 00:09:55,040 --> 00:09:55,400 Speaker 4: Got the. 171 00:10:00,040 --> 00:10:03,960 Speaker 3: Aday Phanta Monica and for all of Los Angeles we 172 00:10:04,200 --> 00:10:05,800 Speaker 3: are the hit breakers. 173 00:10:06,000 --> 00:10:11,520 Speaker 1: But that was a little taste of Kday fifteen eighty 174 00:10:11,920 --> 00:10:16,560 Speaker 1: on the AM Doll in the Los Angeles area. Yes, 175 00:10:17,200 --> 00:10:20,280 Speaker 1: K Day was the first radio station in the country 176 00:10:20,559 --> 00:10:23,720 Speaker 1: twenty four hours to play hip hop You Feel Me, 177 00:10:23,800 --> 00:10:25,320 Speaker 1: and it was so important. 178 00:10:25,320 --> 00:10:28,560 Speaker 2: This is back in the eighties, the early eighties. 179 00:10:28,440 --> 00:10:33,960 Speaker 1: On K Day was the move and Greg Mack was 180 00:10:33,960 --> 00:10:37,640 Speaker 1: the genius behind it all. Brave guy that stepped out there, 181 00:10:38,120 --> 00:10:41,079 Speaker 1: got this station fifteen eighty on the AM dow. All 182 00:10:41,080 --> 00:10:44,000 Speaker 1: you West Coast people, la, et cetera, y'all gonna know 183 00:10:44,000 --> 00:10:47,400 Speaker 1: what I'm talking about, And that was just so impactful. 184 00:10:47,559 --> 00:10:50,960 Speaker 1: They also had these mixed masters right on weekends. These 185 00:10:50,960 --> 00:10:54,360 Speaker 1: two DJs would put these incredible mixes together. Two of 186 00:10:54,360 --> 00:10:59,120 Speaker 1: those mixed masters was DJ Yeller and Doctor Dre Yes 187 00:10:59,440 --> 00:11:02,080 Speaker 1: Doctor Dre. But at this time they was in the 188 00:11:02,120 --> 00:11:05,439 Speaker 1: world class record crew NWA and all that good hip 189 00:11:05,440 --> 00:11:08,160 Speaker 1: hop energy hadn't happened yet. We just want to make 190 00:11:08,160 --> 00:11:12,320 Speaker 1: sure everybody knows this is where it begins on the 191 00:11:12,400 --> 00:11:13,440 Speaker 1: twenty four hour. 192 00:11:13,320 --> 00:11:14,720 Speaker 2: To Doc Winter. 193 00:11:15,240 --> 00:11:18,559 Speaker 1: iHeartMedia, President of Hip Hop and R and B Programming 194 00:11:18,840 --> 00:11:22,800 Speaker 1: and program director at Real ninety two point three in La. 195 00:11:22,920 --> 00:11:26,880 Speaker 7: So let's say I think hip hop the record The 196 00:11:26,920 --> 00:11:30,200 Speaker 7: first records were like in eighty two, so King ten third, 197 00:11:30,240 --> 00:11:33,679 Speaker 7: and then later on was Rappers Delight. Those records were 198 00:11:33,720 --> 00:11:37,280 Speaker 7: relegated to basically play them in the house. Somebody was 199 00:11:37,280 --> 00:11:39,880 Speaker 7: playing them on the radio. I get to Saint Louis 200 00:11:40,000 --> 00:11:43,800 Speaker 7: and eighty nine and ninety and I can't remember what 201 00:11:44,040 --> 00:11:47,000 Speaker 7: year how ninety seven started playing it. I remember that 202 00:11:47,640 --> 00:11:52,160 Speaker 7: towards like maybe ninety two ninety three. It was relegated 203 00:11:52,200 --> 00:11:55,880 Speaker 7: to six pm to nine pm, and I was a 204 00:11:55,960 --> 00:11:58,920 Speaker 7: Quiet stormhost, so I came on at nine o'clock. So 205 00:11:59,120 --> 00:12:03,120 Speaker 7: the guy that had that six to nine shift, his 206 00:12:03,280 --> 00:12:06,360 Speaker 7: name was Kevy keV by the way, still with his 207 00:12:06,440 --> 00:12:10,760 Speaker 7: good brother. That was the guy that played rap. And 208 00:12:10,800 --> 00:12:12,000 Speaker 7: that was the only time you can hear it on 209 00:12:12,040 --> 00:12:14,839 Speaker 7: the radio. Never heard it in Morning Drive, never heard it. 210 00:12:14,840 --> 00:12:17,160 Speaker 7: It was six pm to nine pm was when the 211 00:12:17,240 --> 00:12:20,880 Speaker 7: rap records came on, and he was he was, other 212 00:12:20,960 --> 00:12:23,840 Speaker 7: than the Quiet Storm guy, the most popular DJ on 213 00:12:23,880 --> 00:12:26,560 Speaker 7: the station because he played the music that the audience 214 00:12:26,679 --> 00:12:30,839 Speaker 7: was just so excited to hear and what was really 215 00:12:30,840 --> 00:12:33,960 Speaker 7: good for me And not really realizing this until later 216 00:12:34,080 --> 00:12:35,840 Speaker 7: on in life. I'd grown up in New York City, 217 00:12:35,880 --> 00:12:37,480 Speaker 7: so I had, you know, I grew up on a 218 00:12:37,679 --> 00:12:42,760 Speaker 7: New York palette of music and taste and whatnot. And 219 00:12:42,800 --> 00:12:46,400 Speaker 7: then I went to Connecticut, you know, northern, and then 220 00:12:46,400 --> 00:12:49,880 Speaker 7: I go to the Midwest, and I'm in the Midwest. 221 00:12:49,880 --> 00:12:52,040 Speaker 7: And so now because I'm in the Midwest, I'm not 222 00:12:52,120 --> 00:12:55,200 Speaker 7: only getting the New York music, I'm also getting the 223 00:12:55,200 --> 00:12:58,720 Speaker 7: West Coast music molsto probably more of the West Coast 224 00:12:58,800 --> 00:13:01,120 Speaker 7: music now. So you know, as time goes on, I'm 225 00:13:01,200 --> 00:13:05,360 Speaker 7: beginning to get ice Cube after Trey and Tupac. I'm 226 00:13:05,360 --> 00:13:08,719 Speaker 7: getting this education where it was quite possible that if 227 00:13:08,720 --> 00:13:09,920 Speaker 7: I was in New York at the time, I was 228 00:13:09,920 --> 00:13:12,000 Speaker 7: probably only going to get the New York sound. If 229 00:13:12,040 --> 00:13:13,480 Speaker 7: I was in LA, I was only going to get 230 00:13:13,480 --> 00:13:17,080 Speaker 7: the LA soundside I got a nice palat of music. 231 00:13:17,120 --> 00:13:19,959 Speaker 7: And so, you know, those records were coming through Man, 232 00:13:20,000 --> 00:13:24,959 Speaker 7: and it was like, Man, we were afraid in our 233 00:13:25,000 --> 00:13:29,360 Speaker 7: mind if those records came on before six or after nine, 234 00:13:30,000 --> 00:13:32,240 Speaker 7: it was going to hurt us from a ratings. 235 00:13:31,920 --> 00:13:34,319 Speaker 2: Perspective of from an advertisers perspective. 236 00:13:34,800 --> 00:13:37,679 Speaker 7: And so then we began to experiment playing them a 237 00:13:37,720 --> 00:13:40,280 Speaker 7: little more earlier on the weekends. Like you know, it 238 00:13:40,280 --> 00:13:42,600 Speaker 7: may come on at two o'clock on a Saturday or 239 00:13:43,080 --> 00:13:46,320 Speaker 7: on a Saturday and on a Sunday because that was 240 00:13:46,520 --> 00:13:48,440 Speaker 7: you know, that was the Devil's Music. 241 00:13:48,520 --> 00:13:52,520 Speaker 1: DJ MVY radio personality and host of the Breakfast Club. 242 00:13:52,840 --> 00:13:55,560 Speaker 8: At that time, it was very local and it was 243 00:13:55,640 --> 00:13:58,440 Speaker 8: just growing outside of New York. You got to remember 244 00:13:58,440 --> 00:14:00,880 Speaker 8: back then, it wasn't too many people playing hip hop. 245 00:14:01,400 --> 00:14:04,440 Speaker 8: So Hot ninety seven and you know when WBLS played 246 00:14:04,440 --> 00:14:06,839 Speaker 8: the little you know, hours here and hours there. Hot 247 00:14:06,920 --> 00:14:10,679 Speaker 8: ninety seven gave dedicated radio station to hip hop and 248 00:14:10,800 --> 00:14:13,719 Speaker 8: R and B, which was really amazing. They gave a 249 00:14:13,760 --> 00:14:15,400 Speaker 8: bunch of artists and it gave a bunch of people 250 00:14:15,400 --> 00:14:17,880 Speaker 8: from our community a chance to pay their bills, a 251 00:14:17,960 --> 00:14:20,160 Speaker 8: chance to go on tour, a chance to be heard. 252 00:14:20,760 --> 00:14:24,400 Speaker 8: And if it wasn't for that station and taking the chance, 253 00:14:24,560 --> 00:14:26,120 Speaker 8: I don't know where hip hop will be right now. 254 00:14:26,400 --> 00:14:27,840 Speaker 1: Yeah, you know, it was just a part of the 255 00:14:27,880 --> 00:14:31,840 Speaker 1: game at that time as rap was growing, coming up, 256 00:14:32,080 --> 00:14:35,920 Speaker 1: having more impact, convincing people like, no, this is not 257 00:14:36,000 --> 00:14:37,480 Speaker 1: a trend, We're not going nowhere. 258 00:14:37,480 --> 00:14:38,800 Speaker 2: We're gonna be here for a while. 259 00:14:39,280 --> 00:14:42,520 Speaker 1: And a lot of people in charge, program directors at 260 00:14:42,600 --> 00:14:46,840 Speaker 1: various radio stations, record execs, you know, those few that 261 00:14:46,960 --> 00:14:49,960 Speaker 1: had those positions, particularly on the black side would just 262 00:14:50,040 --> 00:14:51,280 Speaker 1: not check them for it. 263 00:14:51,280 --> 00:14:53,520 Speaker 2: It was shocking to them. It was just not what 264 00:14:53,600 --> 00:14:53,960 Speaker 2: they were. 265 00:14:54,320 --> 00:14:55,960 Speaker 1: You know, if you think of R and B and 266 00:14:56,040 --> 00:14:59,280 Speaker 1: casts wearing slick suits and doing really flying with I 267 00:14:59,320 --> 00:15:03,880 Speaker 1: still love of this, but this was diametrically opposed and 268 00:15:04,040 --> 00:15:07,400 Speaker 1: I mean absolutely different in every sense of the word. 269 00:15:07,440 --> 00:15:10,080 Speaker 1: And you folks that you know from the hood and 270 00:15:10,200 --> 00:15:13,160 Speaker 1: know what I'm talking about when you can remember, like 271 00:15:13,240 --> 00:15:16,600 Speaker 1: you saw that that whole rap attitude, you know, like 272 00:15:16,640 --> 00:15:19,480 Speaker 1: when you standing there in a B boy stands you know, 273 00:15:19,600 --> 00:15:22,840 Speaker 1: you know what, your arms folded with an ice grill 274 00:15:22,920 --> 00:15:23,600 Speaker 1: on your face. 275 00:15:24,840 --> 00:15:26,400 Speaker 2: A lot of it was just posing. 276 00:15:26,920 --> 00:15:29,320 Speaker 1: But it was shocking to the cats that were running 277 00:15:29,320 --> 00:15:31,320 Speaker 1: the game, and so they were resistant. So these were 278 00:15:31,440 --> 00:15:34,720 Speaker 1: major battles, barriers that had to be broken down, and 279 00:15:34,760 --> 00:15:37,640 Speaker 1: they did. Russell Simmons definitely played a key part in 280 00:15:37,720 --> 00:15:42,080 Speaker 1: that he understood this struggle as when a few young 281 00:15:42,160 --> 00:15:44,720 Speaker 1: black execs that really came out of the scene at 282 00:15:44,760 --> 00:15:48,000 Speaker 1: that time, and these were the battles that were fought, 283 00:15:48,280 --> 00:15:51,280 Speaker 1: and like I said, fifty years in the game, baby, 284 00:15:51,480 --> 00:15:58,320 Speaker 1: these battles were won. Daddy Oh, rapper, producer, Deep Thinker 285 00:15:58,600 --> 00:16:02,960 Speaker 1: and founding member of classic Brooklyn rap group Stetso Sonic. 286 00:16:03,560 --> 00:16:06,600 Speaker 9: The first time we ever got radio play was a 287 00:16:06,640 --> 00:16:09,200 Speaker 9: guy there was There was a station in New York 288 00:16:09,200 --> 00:16:12,160 Speaker 9: called w k TU that used to play mostly like 289 00:16:12,640 --> 00:16:17,320 Speaker 9: Dance Medgan. It was a guy named Paco on KTU 290 00:16:17,440 --> 00:16:21,240 Speaker 9: that played King Tim the Third, which was a fatback 291 00:16:21,280 --> 00:16:24,560 Speaker 9: band record that had a rapping and it was kt 292 00:16:24,720 --> 00:16:27,000 Speaker 9: you that played rappers Delight Perks. 293 00:16:27,000 --> 00:16:28,400 Speaker 4: I'm talking about in the daytime. 294 00:16:28,440 --> 00:16:31,280 Speaker 9: I'm not talking about Awesome Too or Mister Magic. Do 295 00:16:31,320 --> 00:16:34,000 Speaker 9: ain't need them, you know, affricase long enough, but on 296 00:16:34,160 --> 00:16:37,840 Speaker 9: the daytime, you know. And I don't know what happened 297 00:16:37,920 --> 00:16:41,160 Speaker 9: upon you know, he stayed on the radio, But I 298 00:16:41,160 --> 00:16:45,400 Speaker 9: can imagine Paco got yelled at. I'm really killing see 299 00:16:45,480 --> 00:16:46,960 Speaker 9: him getting yelled at for play. 300 00:16:47,080 --> 00:16:47,840 Speaker 4: What are you doing? 301 00:16:48,480 --> 00:16:48,560 Speaker 2: Ye? 302 00:16:48,920 --> 00:16:50,360 Speaker 9: What are you playing this red? 303 00:16:50,600 --> 00:16:50,680 Speaker 7: Like? 304 00:16:50,840 --> 00:16:51,400 Speaker 2: You know what I mean? 305 00:16:51,520 --> 00:16:53,400 Speaker 9: Like like like, I don't know if they thought it 306 00:16:53,480 --> 00:16:58,480 Speaker 9: was like street music or it was gonna bring bad 307 00:16:58,640 --> 00:17:01,880 Speaker 9: ju ju. I don't know what they thought, but it 308 00:17:02,440 --> 00:17:05,920 Speaker 9: wasn't to their liking. And the other thing I think is, 309 00:17:06,880 --> 00:17:10,320 Speaker 9: and this probably is not a bad thing on it, 310 00:17:10,480 --> 00:17:14,119 Speaker 9: but we didn't really know how to make rackets in 311 00:17:14,200 --> 00:17:17,560 Speaker 9: the beginning so our records was like thirteen minutes four. 312 00:17:18,600 --> 00:17:21,200 Speaker 2: You know what I'm saying, Like, I'll be brutal. 313 00:17:21,680 --> 00:17:23,960 Speaker 9: When we got side, you know, we got our deal 314 00:17:24,080 --> 00:17:26,679 Speaker 9: through a context, right, we want a contest, and we 315 00:17:26,680 --> 00:17:30,320 Speaker 9: got our record deal. But when we had a demo 316 00:17:30,520 --> 00:17:32,879 Speaker 9: and the name of that demo was stets of signing. 317 00:17:33,000 --> 00:17:36,400 Speaker 9: That was the name of the demo, no hook. When 318 00:17:36,440 --> 00:17:40,119 Speaker 9: Tommy Silverman heard the record or the demo or whatever, 319 00:17:40,200 --> 00:17:41,399 Speaker 9: he said, this is good. 320 00:17:41,480 --> 00:17:42,640 Speaker 4: I like what y'all are doing. 321 00:17:43,200 --> 00:17:44,200 Speaker 9: Where's the hook? 322 00:17:44,960 --> 00:17:46,480 Speaker 2: And I said, what are you talking? 323 00:17:47,240 --> 00:17:51,320 Speaker 9: Like a chorus like something that repeats, And he said, yeah, 324 00:17:51,520 --> 00:17:54,080 Speaker 9: ain't no hook, Like ain't no hook, and none of 325 00:17:54,119 --> 00:17:56,000 Speaker 9: these ain't no hooking the message and you know what 326 00:17:56,040 --> 00:17:58,480 Speaker 9: I'm saying, like like, well, the message kind of handle hook, 327 00:17:58,560 --> 00:18:01,200 Speaker 9: but the rest of the didn't really have no hook. 328 00:18:01,560 --> 00:18:05,280 Speaker 9: And he said that thing that you say at the end, daddyo, 329 00:18:05,480 --> 00:18:08,639 Speaker 9: if you can't say it all, just say step. That 330 00:18:08,680 --> 00:18:11,199 Speaker 9: would be a nice hook. And so we went and 331 00:18:11,240 --> 00:18:14,040 Speaker 9: re recorded it and the record became just say step, 332 00:18:14,040 --> 00:18:15,000 Speaker 9: which was our first thing. 333 00:18:16,000 --> 00:18:16,640 Speaker 4: You know what I mean. 334 00:18:17,119 --> 00:18:20,200 Speaker 9: But the bottom line is that I say this all 335 00:18:20,240 --> 00:18:22,399 Speaker 9: the time, and the beginning none of us knew what 336 00:18:22,400 --> 00:18:22,800 Speaker 9: we was doing. 337 00:18:22,840 --> 00:18:23,520 Speaker 4: You listened to the. 338 00:18:23,440 --> 00:18:26,679 Speaker 9: First sugar Hill Gang album. They singing on half of 339 00:18:26,720 --> 00:18:31,280 Speaker 9: it and rapping on half of so we didn't know 340 00:18:31,880 --> 00:18:35,280 Speaker 9: what to do. Yeah, I always give Russell and Running 341 00:18:35,320 --> 00:18:36,000 Speaker 9: them the credit. 342 00:18:36,080 --> 00:18:37,719 Speaker 4: Larry Smith, God bless the debt. 343 00:18:38,000 --> 00:18:40,760 Speaker 9: But when Run came out with a full rap out, 344 00:18:41,800 --> 00:18:45,240 Speaker 9: we said, holy crap, we could do a rap out. 345 00:18:45,800 --> 00:18:47,480 Speaker 4: A lot of younger people, they. 346 00:18:47,440 --> 00:18:50,159 Speaker 9: Might not realize or might not even pring to the 347 00:18:50,200 --> 00:18:54,200 Speaker 9: information that back in the days hip hop wasn't as 348 00:18:54,920 --> 00:18:58,600 Speaker 9: it was. Everything is on demand now, so you know, 349 00:18:58,920 --> 00:19:02,240 Speaker 9: if if Flunk Mass the Flex Debut was a song 350 00:19:02,280 --> 00:19:05,760 Speaker 9: on Hot ninety seven and miss it, you could just 351 00:19:05,800 --> 00:19:07,840 Speaker 9: go to YouTube, or you could just go to whatever 352 00:19:09,040 --> 00:19:13,040 Speaker 9: five minutes later and hear it. But back in those days, man, 353 00:19:13,119 --> 00:19:17,840 Speaker 9: I remember sitting by the radio just waiting to hear 354 00:19:17,920 --> 00:19:22,800 Speaker 9: certain songs like Dana Dang Nightmas. That song just really 355 00:19:22,840 --> 00:19:27,399 Speaker 9: blew my mind because it was such a conceptual thing, 356 00:19:27,560 --> 00:19:30,800 Speaker 9: and you know, it was on the almost like the 357 00:19:30,880 --> 00:19:34,720 Speaker 9: hip hop version of the thriller, you know as Nightmares, 358 00:19:34,760 --> 00:19:38,720 Speaker 9: and of course Slick Rick and Dougie Fresh to show. 359 00:19:40,000 --> 00:19:41,880 Speaker 9: I remember uh Goo. 360 00:19:42,000 --> 00:19:45,119 Speaker 4: She mad Goo Goo Goo She. 361 00:19:45,280 --> 00:19:50,640 Speaker 9: Read like rock saying rock saying all of those records. 362 00:19:51,200 --> 00:19:53,920 Speaker 9: I was even though I was a little kid, I 363 00:19:54,000 --> 00:19:57,240 Speaker 9: knew it was a difference between what they was doing 364 00:19:57,320 --> 00:20:00,720 Speaker 9: and what New Audition was doing and what a lot 365 00:20:00,720 --> 00:20:03,240 Speaker 9: of other people was doing. I knew it was I 366 00:20:03,320 --> 00:20:05,880 Speaker 9: knew it was rap music. I knew it was a difference. 367 00:20:06,400 --> 00:20:10,560 Speaker 9: But back in those days New York radio, it wasn't 368 00:20:10,600 --> 00:20:16,560 Speaker 9: segregated like how it is now. So you had KITSELM WBLS. 369 00:20:16,680 --> 00:20:19,800 Speaker 9: Those are the two main stations, and they would play everything. 370 00:20:19,880 --> 00:20:23,879 Speaker 9: They would play Madonna, they would play luster Vandros, they 371 00:20:23,920 --> 00:20:27,159 Speaker 9: would play New addition, they would play Michael Jackson, they 372 00:20:27,200 --> 00:20:31,680 Speaker 9: would play Patti Label. But they would also play hip hop. 373 00:20:32,320 --> 00:20:35,440 Speaker 9: But hip hop would only be played certain times of 374 00:20:35,520 --> 00:20:37,960 Speaker 9: the day, believe it or not. You know, now he 375 00:20:38,080 --> 00:20:40,639 Speaker 9: turned on the radio and you want to hear a 376 00:20:40,720 --> 00:20:45,399 Speaker 9: rap song immediately, damn there. But back in those days, 377 00:20:45,640 --> 00:20:49,320 Speaker 9: early eighties, he would only hear it like certain times 378 00:20:49,359 --> 00:20:52,359 Speaker 9: a day. So I used to just stay by the 379 00:20:52,440 --> 00:20:57,760 Speaker 9: radio and I had my teeny K or Maxell cassette 380 00:20:57,800 --> 00:21:01,399 Speaker 9: tapes and I had it there, and I was just 381 00:21:01,440 --> 00:21:04,920 Speaker 9: wanted to be so on point, like I discovered that 382 00:21:05,320 --> 00:21:08,879 Speaker 9: when you want to record something off the radio instead 383 00:21:08,880 --> 00:21:11,320 Speaker 9: of having to run and plus playing record at the 384 00:21:11,359 --> 00:21:15,520 Speaker 9: same time. Our most boombox was set up you hit 385 00:21:15,560 --> 00:21:18,919 Speaker 9: the pause, but and then you hit playing record. So 386 00:21:19,160 --> 00:21:21,240 Speaker 9: when your song came on that you wanted, all you 387 00:21:21,240 --> 00:21:24,480 Speaker 9: got to do is press pause and then you start recording. 388 00:21:25,040 --> 00:21:28,160 Speaker 9: And later I'm not saying I invented the term, but later, 389 00:21:28,480 --> 00:21:30,600 Speaker 9: you know, some people would call those pores tapes. 390 00:21:30,640 --> 00:21:32,880 Speaker 2: You know, I'm definitely not taking. 391 00:21:32,680 --> 00:21:35,119 Speaker 9: Credit for none of that, but you know, I just 392 00:21:35,200 --> 00:21:37,560 Speaker 9: did it. You think about all the way back to 393 00:21:37,640 --> 00:21:40,840 Speaker 9: like eighty two or eighty three, it was just coming 394 00:21:40,880 --> 00:21:43,160 Speaker 9: on the radio, even though it was. 395 00:21:43,119 --> 00:21:44,240 Speaker 4: Out in the street. 396 00:21:44,480 --> 00:21:48,800 Speaker 9: Before that, it wasn't really getting like super crazy radio 397 00:21:48,960 --> 00:21:53,919 Speaker 9: play in like the late seventies and maybe like super 398 00:21:53,960 --> 00:21:57,480 Speaker 9: super early eighties. I was I was a little too young, 399 00:21:57,560 --> 00:22:00,480 Speaker 9: so I don't don't remember if it did, but from 400 00:22:00,520 --> 00:22:03,240 Speaker 9: what I understand, it wasn't really getting that much played 401 00:22:03,240 --> 00:22:06,199 Speaker 9: like in the late saturnies and been Dawn of the eightiing, 402 00:22:06,280 --> 00:22:09,960 Speaker 9: but like eighty three, when like Runding scenes started breaking 403 00:22:10,080 --> 00:22:13,600 Speaker 9: and Houdini and all of those guys started making noise 404 00:22:13,640 --> 00:22:15,919 Speaker 9: and curves blow, it would just be hearing all of 405 00:22:15,960 --> 00:22:20,280 Speaker 9: these new songs, you know, like damn it, Like every Weeda, 406 00:22:20,359 --> 00:22:23,960 Speaker 9: every other week, a new song was coming out, song Pepper, 407 00:22:24,080 --> 00:22:26,600 Speaker 9: and you know you just sit by the radio just 408 00:22:26,680 --> 00:22:28,280 Speaker 9: so you can just feel an energy. 409 00:22:28,680 --> 00:22:32,720 Speaker 1: Yeah, And so basically keep in mind in this fiftieth 410 00:22:32,960 --> 00:22:37,280 Speaker 1: year of rap music and hip hop culture just dominating 411 00:22:37,320 --> 00:22:40,679 Speaker 1: the whole global music space. Back at this time, if 412 00:22:40,720 --> 00:22:44,000 Speaker 1: you didn't have a cassette, a homie that knew was 413 00:22:44,040 --> 00:22:44,760 Speaker 1: able to tell. 414 00:22:44,640 --> 00:22:46,920 Speaker 2: A friend to telephrame what was really going on, you. 415 00:22:46,920 --> 00:22:51,440 Speaker 1: Really didn't hear any rap music on the radio. It 416 00:22:51,480 --> 00:22:54,359 Speaker 1: was a cassette, you know what I'm saying. Or maybe 417 00:22:54,359 --> 00:22:56,879 Speaker 1: you was lucky enough to be on the block with 418 00:22:57,040 --> 00:22:59,359 Speaker 1: those DJ's were actually doing that thing, you know what 419 00:22:59,400 --> 00:23:02,760 Speaker 1: I mean. You know, as we talked about in previous episodes, 420 00:23:03,040 --> 00:23:05,800 Speaker 1: banging into the base of the street light, plugging in 421 00:23:05,840 --> 00:23:09,600 Speaker 1: them wires to the right wires you don't get electrocuted, 422 00:23:09,960 --> 00:23:13,679 Speaker 1: plugging in their sound system, them amps, them speakers, and 423 00:23:13,880 --> 00:23:14,960 Speaker 1: let the music play. 424 00:23:15,040 --> 00:23:17,439 Speaker 2: That's how I went down for sure, and. 425 00:23:17,640 --> 00:23:23,359 Speaker 6: Love it because we were so considered mainstream at that 426 00:23:23,520 --> 00:23:28,040 Speaker 6: time that if you did a record like you know, 427 00:23:28,119 --> 00:23:33,800 Speaker 6: the first time I got protect your Neck and met 428 00:23:33,840 --> 00:23:36,840 Speaker 6: the man. It wasn't on LOUD, it was on wool 429 00:23:36,880 --> 00:23:40,040 Speaker 6: Tang Records, and it was on a tape, so we 430 00:23:40,240 --> 00:23:43,160 Speaker 6: we wasn't not we ain't gonna play that. We weren't 431 00:23:43,160 --> 00:23:44,240 Speaker 6: playing that. 432 00:23:44,240 --> 00:23:46,560 Speaker 4: That was too. That was like a year before they 433 00:23:46,600 --> 00:23:47,639 Speaker 4: even signed to LOUD. 434 00:23:48,040 --> 00:23:50,199 Speaker 6: So they got at me at at the Beach at 435 00:23:50,280 --> 00:23:53,000 Speaker 6: Jones Beach, at the Greek Greek Picnic at Jones Beach 436 00:23:53,000 --> 00:23:55,720 Speaker 6: and gave it to me, gave it to me on tape, 437 00:23:56,240 --> 00:23:58,919 Speaker 6: you know. So they didn't really have no real major 438 00:23:59,000 --> 00:24:01,719 Speaker 6: label backing that, so they wasn't going to get that. 439 00:24:01,840 --> 00:24:04,840 Speaker 6: So that's where the stretching by Bethos came in and 440 00:24:05,000 --> 00:24:08,240 Speaker 6: Awesome Fools came in, and even the Supreme Team you 441 00:24:08,280 --> 00:24:11,640 Speaker 6: know before that they were there as the outlet for 442 00:24:11,880 --> 00:24:15,119 Speaker 6: these underground artists that was coming up that didn't have 443 00:24:15,200 --> 00:24:18,760 Speaker 6: that financial back in from a major l Curtis. 444 00:24:18,400 --> 00:24:22,320 Speaker 5: Blood, I was on a major label. I was guaranteed 445 00:24:22,560 --> 00:24:25,680 Speaker 5: radio play. As a matter of fact, I started making 446 00:24:25,720 --> 00:24:29,080 Speaker 5: these radio records and got criticized for it. 447 00:24:29,480 --> 00:24:31,320 Speaker 2: But that's okay because I did. 448 00:24:31,119 --> 00:24:36,359 Speaker 5: A sacrificial move, the sacrifice of making the kind of 449 00:24:36,560 --> 00:24:41,600 Speaker 5: music that was radio friendly was so very important to 450 00:24:41,920 --> 00:24:46,520 Speaker 5: spreading of course, this culture around the country. That was 451 00:24:47,480 --> 00:24:51,040 Speaker 5: by design. It was a sacrifice. This is what I'm saying. 452 00:24:51,080 --> 00:24:55,159 Speaker 5: And his two parts to that. Number one was I 453 00:24:55,240 --> 00:25:00,479 Speaker 5: met a reverend Jesse Jackson in nineteen eighty came up 454 00:25:00,520 --> 00:25:05,560 Speaker 5: to me, pulled me to the side and said, listen, Curtis, 455 00:25:05,920 --> 00:25:11,359 Speaker 5: this thing hip hop, this thing rap is incredible. You guys, 456 00:25:11,560 --> 00:25:15,600 Speaker 5: you and your you and your fellas are the new 457 00:25:15,960 --> 00:25:21,159 Speaker 5: icons of the community. And I'm going to give you 458 00:25:21,200 --> 00:25:24,840 Speaker 5: a message. I want you to take back to your fellas 459 00:25:25,160 --> 00:25:28,400 Speaker 5: and you tell them. I said that this is an 460 00:25:28,440 --> 00:25:32,560 Speaker 5: incredible this culture of hip hop. But if you guys 461 00:25:32,600 --> 00:25:37,919 Speaker 5: wanted to really big, successful and spread around the world, 462 00:25:39,160 --> 00:25:43,760 Speaker 5: you have to keep it clean and then they will 463 00:25:43,760 --> 00:25:49,080 Speaker 5: play it. They will make it successful, all right. So 464 00:25:49,240 --> 00:25:52,879 Speaker 5: I went back to Grand Master Flash and the sugar 465 00:25:52,960 --> 00:25:58,560 Speaker 5: Hill Gang. We were doing our first national interview on radioscope. 466 00:25:59,480 --> 00:26:01,840 Speaker 5: So I went at them before the interview and I 467 00:26:01,920 --> 00:26:06,399 Speaker 5: told them what Jesse Jackson had said, the red had said, 468 00:26:06,440 --> 00:26:10,280 Speaker 5: and they all agreed, all right, all right, right then 469 00:26:10,320 --> 00:26:14,720 Speaker 5: and there we started what we call the code of ethics, 470 00:26:15,160 --> 00:26:18,159 Speaker 5: not cursing on our songs, not using for Van and 471 00:26:18,240 --> 00:26:24,400 Speaker 5: d and not being disrespectful, just keeping it clean so 472 00:26:24,440 --> 00:26:26,840 Speaker 5: we could spread it around the country. 473 00:26:27,160 --> 00:26:32,080 Speaker 1: Courtis blow talking about his sacrifices were also strategic chess 474 00:26:32,119 --> 00:26:37,360 Speaker 1: moves that broke down the barriers of resistance to the music, 475 00:26:37,760 --> 00:26:41,920 Speaker 1: to the culture. I'm talking about hip hop and lover. 476 00:26:42,440 --> 00:26:45,480 Speaker 6: Everybody had to make a clean verse, like a squeaky 477 00:26:45,560 --> 00:26:49,480 Speaker 6: clean version. We played clean version, no spin back. Spin 478 00:26:49,600 --> 00:26:53,280 Speaker 6: back came later all that. No, you went into the 479 00:26:53,320 --> 00:26:56,240 Speaker 6: studio after you made your dirty version and you made 480 00:26:56,240 --> 00:26:59,800 Speaker 6: a completely clean version for the radio. It was another 481 00:26:59,800 --> 00:27:02,280 Speaker 6: of that spin back. It wasn't none that point. It 482 00:27:02,320 --> 00:27:05,280 Speaker 6: wasn't none of them, dude, none of that woo, none 483 00:27:05,280 --> 00:27:05,480 Speaker 6: of that. 484 00:27:06,080 --> 00:27:07,080 Speaker 4: You made a. 485 00:27:07,119 --> 00:27:12,600 Speaker 6: Completely clean version. Well snoop of them did that when 486 00:27:12,640 --> 00:27:14,879 Speaker 6: he did the Doggie Style album. The stuff we played 487 00:27:15,000 --> 00:27:18,560 Speaker 6: was completely clean. It wasn't no beepouts, it wasn't no 488 00:27:18,720 --> 00:27:23,320 Speaker 6: backwards spins, it wasn't nothing. Even sometimes having to absolutely 489 00:27:23,440 --> 00:27:26,320 Speaker 6: change the lyrics so that it could be clean. There 490 00:27:26,400 --> 00:27:30,840 Speaker 6: was no even a reference towards anything. The word was 491 00:27:31,080 --> 00:27:34,119 Speaker 6: you didn't hear it on the radi. You just you 492 00:27:34,200 --> 00:27:35,720 Speaker 6: couldn't hear all the your ads. 493 00:27:36,280 --> 00:27:36,520 Speaker 4: You know. 494 00:27:37,119 --> 00:27:39,880 Speaker 6: That's why it was always with Biggie when we played Juicy, 495 00:27:40,119 --> 00:27:42,280 Speaker 6: when we first started playing Juicy, it was always if 496 00:27:42,320 --> 00:27:46,160 Speaker 6: you don't know now you know, you know you didn't 497 00:27:46,160 --> 00:27:50,000 Speaker 6: say they didn't beat out, they didn't spend beginning backwards. No, 498 00:27:50,520 --> 00:27:54,360 Speaker 6: the SCC wasn't having that. So you know, everybody had 499 00:27:54,560 --> 00:27:56,520 Speaker 6: gone through what they was going to go through. You know, 500 00:27:56,560 --> 00:27:58,639 Speaker 6: look at them, how they thing with the Supreme Court 501 00:27:58,680 --> 00:28:00,560 Speaker 6: and all of that. I remember, you always have to 502 00:28:00,560 --> 00:28:04,080 Speaker 6: play the completely clean versions of their video when they 503 00:28:04,119 --> 00:28:06,639 Speaker 6: would re edit the video for your TV rats. You know, 504 00:28:07,040 --> 00:28:09,159 Speaker 6: we couldn't play We didn't play Straight out of Compton 505 00:28:09,800 --> 00:28:12,680 Speaker 6: on your own TV rat. We're gonna play that video 506 00:28:12,760 --> 00:28:15,040 Speaker 6: because of the imagery and all of that other stuff. 507 00:28:15,080 --> 00:28:17,200 Speaker 4: No, we couldn't play that, couldn't play it. 508 00:28:17,240 --> 00:28:19,560 Speaker 6: There was a completely clean version of that song too, 509 00:28:20,160 --> 00:28:24,119 Speaker 6: so you know, you had to have what was palatable 510 00:28:24,240 --> 00:28:27,720 Speaker 6: to the public, what parents would not complain about, and 511 00:28:27,800 --> 00:28:31,199 Speaker 6: what passed FCC regulations without you getting a fine, And 512 00:28:31,240 --> 00:28:35,520 Speaker 6: that was a completely clean version. Everybody did it. Acts, 513 00:28:35,640 --> 00:28:41,080 Speaker 6: dre act, cuff acts Russell. Everybody was like, give me 514 00:28:41,120 --> 00:28:44,720 Speaker 6: the clean version so I could service rate completely claim 515 00:28:45,760 --> 00:28:48,520 Speaker 6: without all that what they do now you know that 516 00:28:48,560 --> 00:28:49,560 Speaker 6: stuff didn't exist. 517 00:28:50,600 --> 00:28:52,720 Speaker 4: It was clean claim super claim. 518 00:28:52,920 --> 00:28:54,960 Speaker 1: Yes, Ed, you took me back like an eight track 519 00:28:55,080 --> 00:28:58,960 Speaker 1: right there, man, that's right, another strategic move in getting 520 00:28:58,960 --> 00:29:03,080 Speaker 1: this culture to wear it clean versions of all the records. 521 00:29:03,360 --> 00:29:06,600 Speaker 2: Hey man, listen, it was a necessary thing to do. 522 00:29:07,000 --> 00:29:09,600 Speaker 1: But I'm sure for Ed even particular, like being a 523 00:29:09,600 --> 00:29:11,880 Speaker 1: guy that was on the radio, you really knew we 524 00:29:11,960 --> 00:29:15,560 Speaker 1: could only play the clean version, no matter how dope 525 00:29:15,560 --> 00:29:18,000 Speaker 1: it was. But as soon as you left the radio, 526 00:29:18,360 --> 00:29:22,400 Speaker 1: you knew what was being played, right y'all. Frankie Crocker, 527 00:29:22,680 --> 00:29:27,240 Speaker 1: Frankie Hollywood Crocker, huge influence on me and my musical taste. 528 00:29:27,600 --> 00:29:30,240 Speaker 1: And if you came up in New York seventies into 529 00:29:30,280 --> 00:29:34,440 Speaker 1: the eighties from four pm to eight pm, like he 530 00:29:34,560 --> 00:29:37,320 Speaker 1: used to say, if Frankie Crocker isn't on your radio, 531 00:29:37,600 --> 00:29:41,240 Speaker 1: your radio isn't really on. Frankie took that whole black 532 00:29:41,520 --> 00:29:49,040 Speaker 1: radio Jacques aesthetic, cleaned it up, polished, poised, enunciated. But 533 00:29:49,120 --> 00:29:52,840 Speaker 1: he had so much flavor, was so cool, and Frankie 534 00:29:52,880 --> 00:29:57,000 Speaker 1: specifically wanted to elevate black radio from where it had 535 00:29:57,080 --> 00:30:01,200 Speaker 1: been once again in New York, the main black radio 536 00:30:01,240 --> 00:30:04,840 Speaker 1: station for years had been sixteen hundred on the AM 537 00:30:04,880 --> 00:30:09,880 Speaker 1: dollar was WWRL. Frankie Krocker brought it to FM, you know, 538 00:30:09,960 --> 00:30:13,800 Speaker 1: it was originally WLIBFM. Then they switched it up. They 539 00:30:13,880 --> 00:30:17,000 Speaker 1: let Frankie have total control. So Frankie was not just 540 00:30:17,280 --> 00:30:20,560 Speaker 1: the main DJ that put together all the other DJs 541 00:30:20,640 --> 00:30:24,760 Speaker 1: on WBLS. He was also the program director. Frankie had 542 00:30:24,800 --> 00:30:30,200 Speaker 1: his ear attuned to the mobile DJs, the disco DJs 543 00:30:30,280 --> 00:30:34,000 Speaker 1: that preceded hip hop. And when he was at those 544 00:30:34,080 --> 00:30:37,440 Speaker 1: parties and he saw the crowd go crazy to records 545 00:30:37,440 --> 00:30:40,280 Speaker 1: he didn't hear about. He went to the DJ, got 546 00:30:40,320 --> 00:30:42,719 Speaker 1: the name of a song, went and brought that record 547 00:30:42,720 --> 00:30:46,480 Speaker 1: and was playing it on WBLS within days. And he 548 00:30:46,600 --> 00:30:51,160 Speaker 1: broke so many records that later became what we. 549 00:30:51,120 --> 00:30:52,160 Speaker 2: Know of as disco. 550 00:30:52,400 --> 00:30:56,680 Speaker 1: Frankie was a true pioneer with incredible music tastes, but 551 00:30:56,760 --> 00:30:59,760 Speaker 1: his taste was broad. If the records would dope, Frankie 552 00:30:59,760 --> 00:31:03,160 Speaker 1: play and so he broke out of just a strict 553 00:31:03,320 --> 00:31:06,680 Speaker 1: you know, black music, R and B so funk thing, 554 00:31:07,240 --> 00:31:09,720 Speaker 1: and he would play something by the Rolling Stones if 555 00:31:09,720 --> 00:31:13,200 Speaker 1: it was dope, something by David Bowie if it was dope. 556 00:31:13,320 --> 00:31:15,720 Speaker 1: When Frankie played those artists, he got a lot of 557 00:31:15,720 --> 00:31:18,000 Speaker 1: black folks that really weren't exposed to that kind of 558 00:31:18,040 --> 00:31:21,520 Speaker 1: music open and then into them. So Frankie was a 559 00:31:21,560 --> 00:31:26,560 Speaker 1: true music leader taste maker. But once again, like a 560 00:31:26,560 --> 00:31:29,400 Speaker 1: lot of older folks or folks from the previous generation 561 00:31:29,600 --> 00:31:32,240 Speaker 1: of smooth R and B and soul and funk and 562 00:31:32,280 --> 00:31:35,400 Speaker 1: all those things, Frankie wasn't really checking for hip hop. 563 00:31:35,600 --> 00:31:38,560 Speaker 1: This was a musical revolution going on, and so he 564 00:31:38,720 --> 00:31:43,200 Speaker 1: was rather resistant to what was coming. Eventually, Frankie had 565 00:31:43,240 --> 00:31:45,040 Speaker 1: to give in and let it go because it was 566 00:31:45,080 --> 00:31:50,400 Speaker 1: Frankie that okay, bringing mister Magic, who was on WHBI 567 00:31:51,080 --> 00:31:55,480 Speaker 1: where the Supreme Team, just a lot of superstars, Ce 568 00:31:55,480 --> 00:31:58,200 Speaker 1: Devine the Mastermind were coming on in the middle of 569 00:31:58,240 --> 00:31:58,600 Speaker 1: the week. 570 00:31:58,840 --> 00:32:00,600 Speaker 2: That's super dupa late hours. 571 00:32:00,800 --> 00:32:03,520 Speaker 1: You had to have your cassette on pause ready to 572 00:32:03,640 --> 00:32:06,120 Speaker 1: record if you wanted to get any kind of real 573 00:32:06,240 --> 00:32:08,920 Speaker 1: hip hop. But Frankie saw what was going on, he 574 00:32:09,000 --> 00:32:11,240 Speaker 1: saw the numbers, he saw of game changing, so he 575 00:32:11,280 --> 00:32:14,560 Speaker 1: brought mister Magic over. Because Frankie probably played a handful 576 00:32:14,600 --> 00:32:17,680 Speaker 1: of rap records sugar Hill Gang Rappers, Delight or whatever, 577 00:32:17,720 --> 00:32:20,240 Speaker 1: but it wasn't his thing, so it was changing of 578 00:32:20,320 --> 00:32:24,640 Speaker 1: the guard. But Frankie Crocker huge influence from style wise, 579 00:32:24,800 --> 00:32:26,520 Speaker 1: music wise, for so many reasons. 580 00:32:26,560 --> 00:32:29,520 Speaker 2: Go on YouTube and just google up Frankie Crocker. 581 00:32:29,600 --> 00:32:32,760 Speaker 1: You can find some pieces of him in action and 582 00:32:32,800 --> 00:32:35,840 Speaker 1: get a taste of that Frankie Krocker flake doc Winter. 583 00:32:36,360 --> 00:32:37,840 Speaker 7: So as I got a little older, I mean in 584 00:32:37,880 --> 00:32:39,920 Speaker 7: my room and that's I got older, and I started 585 00:32:40,000 --> 00:32:42,360 Speaker 7: driving to school or going getting in the car with 586 00:32:42,400 --> 00:32:45,640 Speaker 7: my brother or my friends, they would always have BLS on, 587 00:32:47,120 --> 00:32:52,600 Speaker 7: and man like I just I was immediately entranced by 588 00:32:52,640 --> 00:32:56,440 Speaker 7: Frankie Crocker, Like I had never heard a brother speak 589 00:32:56,600 --> 00:33:02,680 Speaker 7: so smoothly, speak so well, be so articulate and cool, 590 00:33:02,760 --> 00:33:05,680 Speaker 7: and just like, man, this dude is This dude is 591 00:33:05,680 --> 00:33:09,200 Speaker 7: the man you know. And obviously you can don't imagine 592 00:33:09,200 --> 00:33:11,680 Speaker 7: what it was like for me years later to actually 593 00:33:11,720 --> 00:33:12,560 Speaker 7: meet him. 594 00:33:12,960 --> 00:33:15,400 Speaker 2: It was it was just surreal. 595 00:33:15,520 --> 00:33:18,560 Speaker 7: By the time I had left for college, you know, 596 00:33:18,600 --> 00:33:21,080 Speaker 7: it was a huge I've become a huge R and 597 00:33:21,160 --> 00:33:21,640 Speaker 7: B fan. 598 00:33:21,760 --> 00:33:23,240 Speaker 4: I was able to. 599 00:33:24,840 --> 00:33:29,400 Speaker 7: Distinguish the fact that WBLS was the heritage station in 600 00:33:29,440 --> 00:33:32,280 Speaker 7: New York City. When Frankie Crocker was on the radio, 601 00:33:32,400 --> 00:33:35,600 Speaker 7: you were loyal like you just didn't turn the dial 602 00:33:36,040 --> 00:33:40,800 Speaker 7: because it was blasphemy. And then Kiss came on, and 603 00:33:40,840 --> 00:33:43,200 Speaker 7: then you know, sometimes Frankie Crocker would you know, he 604 00:33:43,360 --> 00:33:45,520 Speaker 7: might just decide he wanted to play an hour of 605 00:33:45,640 --> 00:33:50,080 Speaker 7: jazz and you'd be like, oh, that's interesting, and then 606 00:33:50,480 --> 00:33:51,520 Speaker 7: you might sneak over. 607 00:33:51,400 --> 00:33:53,840 Speaker 2: And listen to Kiss and maybe playing new Edition or something. 608 00:33:53,880 --> 00:33:54,560 Speaker 4: You're like, whoa. 609 00:33:54,640 --> 00:33:56,920 Speaker 7: And it was like kind of like my first lesson 610 00:33:56,960 --> 00:34:00,560 Speaker 7: before I became a program director. Even Volert about the 611 00:34:00,680 --> 00:34:04,240 Speaker 7: power of you know, playing the hits at love. 612 00:34:04,600 --> 00:34:09,440 Speaker 6: His voice, his delivery, the fact that Frankie wasn't be 613 00:34:09,760 --> 00:34:13,520 Speaker 6: programmed at that time. Either Frankie play whatever Frankie wanted 614 00:34:13,560 --> 00:34:16,040 Speaker 6: to play, and that was the cool thing about it night. 615 00:34:16,600 --> 00:34:19,399 Speaker 6: If you listen to Frankie, you wasn't going to get 616 00:34:19,440 --> 00:34:23,279 Speaker 6: the same music you got yesterday. It might be a 617 00:34:23,520 --> 00:34:25,839 Speaker 6: standout record that he was really into that he would 618 00:34:25,840 --> 00:34:27,480 Speaker 6: play or find out later on he was taking a 619 00:34:27,520 --> 00:34:31,520 Speaker 6: little money too. But Frankie played for Frankie wanted to play, 620 00:34:32,000 --> 00:34:35,520 Speaker 6: which made Frankie so dope. He was a gold standard 621 00:34:36,000 --> 00:34:39,640 Speaker 6: definitely of radio. He was a cool dude of radio. 622 00:34:39,680 --> 00:34:41,759 Speaker 6: He missed the boat on hip hop too, but can't 623 00:34:41,800 --> 00:34:44,560 Speaker 6: be mad at him because he was already into doing 624 00:34:44,600 --> 00:34:47,319 Speaker 6: his own thing, you know. But definitely one of the 625 00:34:47,400 --> 00:34:51,560 Speaker 6: dudes that I thought was super dope was Frankie krock Sure. 626 00:34:51,880 --> 00:34:55,840 Speaker 9: Daddy Oh Tyron Williams Fly Todd tells me the story 627 00:34:56,239 --> 00:34:59,719 Speaker 9: of how Frankie Kraker and a few of them other 628 00:34:59,800 --> 00:35:04,480 Speaker 9: d actually got together and started talking to other DJs 629 00:35:04,719 --> 00:35:07,359 Speaker 9: and saying, Yo, if y'all stopped playing hip hop, we'll 630 00:35:07,400 --> 00:35:10,280 Speaker 9: give you more salary and all of that kind of stuff. 631 00:35:10,360 --> 00:35:13,760 Speaker 9: Like it just it was, I don't know, I think 632 00:35:14,560 --> 00:35:18,120 Speaker 9: we were the same threat that we were to everybody else, 633 00:35:18,520 --> 00:35:19,960 Speaker 9: you know what I mean, Like there was a lot 634 00:35:20,000 --> 00:35:23,360 Speaker 9: of people that saw their ending in our beginning. 635 00:35:24,120 --> 00:35:26,640 Speaker 1: On the next episode of fifty Years of Hip Hop 636 00:35:26,680 --> 00:35:30,720 Speaker 1: podcast series, we'll continue with all the Hits and No Rap, 637 00:35:31,040 --> 00:35:35,440 Speaker 1: Part two, The imminent Shit that helped change the landscape 638 00:35:35,440 --> 00:35:39,760 Speaker 1: of radio top to bottom and to end. This episode 639 00:35:39,800 --> 00:35:43,360 Speaker 1: has been executive produced by Dolly S. Bishop, hosted and 640 00:35:43,440 --> 00:35:46,759 Speaker 1: produced by your Boy five to five Freddy. Produced by 641 00:35:46,800 --> 00:35:51,160 Speaker 1: Aaron A. King Howard. Edit, mixed sound by Dwayne Crawford, 642 00:35:51,680 --> 00:35:55,840 Speaker 1: music scoring by Trey Jones, Talent booking by Nicole spence