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Speaker 1: My wife and I were home at ten thirty in

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Speaker 1: the morning when those fires started, and we never thought

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Speaker 1: our house was going to burn down. At one point

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Speaker 1: it was traveling five football fields a minute.

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Speaker 2: Thank you for tuning in.

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Speaker 3: I'm Peanut Tillman and this is the NFL Player's Second

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Speaker 3: Acts podcast and with me as always.

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Speaker 2: My guy Roaman Opera.

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Speaker 4: What's up? What's up?

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Speaker 1: Man?

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Speaker 4: It's been a great day. You got all the energy

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Speaker 4: this morning.

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Speaker 5: I feel like this is going to be another fantastic

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Speaker 5: podcast sit down just because of our guest, highly, highly

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Speaker 5: intriguing person that's been very successful in life. And I

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Speaker 5: don't think everybody knows as much as they need to

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Speaker 5: know about this man.

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Speaker 3: Well that's why we got this podcast, and we're finn

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Speaker 3: to dive into that eleven NFL seasons. He's a Yell graduate,

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Speaker 3: worked in finance, owned a Japanese basketball team. Now he's

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Speaker 3: a current CEO of Fathead Ladies and Gentlemen.

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Speaker 2: Please welcome to the pod. Chris Heatherington.

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Speaker 1: Great to be here. I appreciate you having.

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Speaker 2: Me appreciate shit.

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Speaker 3: I feel like every time I've seen you in an interview,

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Speaker 3: you always got like a hat on your hair, like

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Speaker 3: that's just like the stoic look, like it's just.

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Speaker 1: So well so well that I'm bald.

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Speaker 2: So we weren't noble because you got the hat. But

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Speaker 2: it's a good look for you though. It's a dobe

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Speaker 2: look for you.

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Speaker 4: I like it.

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Speaker 5: Chris, At what point in time do you say, you

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Speaker 5: know what? Because everybody has to make that decision as

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Speaker 5: a bald brother, you know what I mean, Like when

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Speaker 5: do you let it go?

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Speaker 1: It's funny, you know, I had long hair towards the

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Speaker 1: tail end of my career, and you can see my

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Speaker 1: hairliner's just seating a little bit. I never forget. I

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Speaker 1: was in practice one day and Eric Davis, who's one

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Speaker 1: of my former teammate's deep back. You guys know him,

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Speaker 1: and he's like Heatherington, Man, I don't know you're I

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Speaker 1: think you're done. So I made the decision to shave

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Speaker 1: my head in two thousand and seven. And look, I

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Speaker 1: just I try to be myself, right, Like I have

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Speaker 1: a certain look. I wear all black a lot, you know,

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Speaker 1: I wear suits with Jordan's and a hat and it

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Speaker 1: just it works for me, you know. I want to

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Speaker 1: be myself. And obviously there's certain circumstances I can't wear

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Speaker 1: a hat, but generally I gotta lit on twenty four seven.

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Speaker 4: Yeah, I like that.

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Speaker 3: So you were one of the bigger backs when you played,

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Speaker 3: you were about what two forty five? All stought he

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Speaker 3: was like two forty eight, Lorenzo Neil two fifty five.

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Speaker 5: Now these are fullbacks during Chris's time. Yeah, where fullback

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Speaker 5: was prevalent in the league.

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Speaker 1: That's right.

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Speaker 2: Did you have fun just like destroying casts at that size?

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Speaker 1: It's funny, man, I ranged typically what you know, whatever

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Speaker 1: offense I was running. Yeah, I was anywhere from two

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Speaker 1: forty to two sixty. I was two sixty when I

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Speaker 1: was at the Raiders. I was a quarterback in college.

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Speaker 1: I went to Yale, played quarterbacks, so they moved me

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Speaker 1: to fall back my rookie year. You know, made my

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Speaker 1: living on special teams first couple of years, and then

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Speaker 1: you know, learn how to become a goon and uh,

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Speaker 1: you know, I like to consider myself an athletic fallback.

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Speaker 1: But you know, when you're blocking Bruce Smith and Reggie

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Speaker 1: White and all these big cats off the edge or

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Speaker 1: Levon Kirklan in the middle, like the law of physics

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Speaker 1: is not your favorite. So you got to you gotta

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Speaker 1: beef up. So I enjoyed it, man, a really great time.

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Speaker 1: You know, had an unbelievable experience in eleven years, played

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Speaker 1: for some great organizations, you know, never never made it

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Speaker 1: deep in the playoffs, but super grateful for my career.

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Speaker 1: Met a lot of wonderful people and and still keeping

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Speaker 1: contact with a lot of the lot of the resources

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Speaker 1: I have. So it's it's been great.

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Speaker 3: So you and I have a lot in common versus

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Speaker 3: this guy right here. You never played special teams in college,

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Speaker 3: never but major living playing special teams in the league.

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Speaker 3: Right I did the same thing like I played d

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Speaker 3: I was a starter for the thirteen years, but I

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Speaker 3: played special teams all thirteen years. Yeah, this dude just

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Speaker 3: div o over here, this Alabama diva never played special teams.

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Speaker 2: Like he has no idea what it's like in them

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Speaker 2: real trenches of playing on special team.

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Speaker 5: He called it specifically, I became a goon dayset of

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Speaker 5: a special team.

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Speaker 1: Yes, you got to have a choice.

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Speaker 4: Oh my god, it is.

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Speaker 3: Yeah, it's it's crazy on them special teams because cats

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Speaker 3: is fighting to start and spot and I was still

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Speaker 3: fighting on sposal teams Like it was straight goons out there.

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Speaker 1: It's changed, right, the rules have changed a little bit.

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Speaker 1: Kickoff it's not as big a.

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Speaker 2: Just not kickoff.

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Speaker 3: Everything else is still Goonville like you pump pum return

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Speaker 3: like you can.

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Speaker 2: You can still get it.

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Speaker 3: Special field goal block like, oh yeah, you can still

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Speaker 3: get it. It goes down in the trenches.

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Speaker 5: I don't think it's a skill you can pick up

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Speaker 5: later in your career. That's all I'm saying, Like, you

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Speaker 5: need to be a special teamser early, then kind of

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Speaker 5: work your way out of it. You could always go back,

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Speaker 5: but you have to have a taste or flavor of

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Speaker 5: it early. And I never got that. So for me

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Speaker 5: year nine ten, they're like, dude, you gotta go run on.

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Speaker 5: I'm like, bro, oh, romill go out there and block

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Speaker 5: like you're trying to get somebody destroyed. Because I can't

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Speaker 5: do that.

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Speaker 2: You never did like a hands team like I would

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Speaker 2: did hands team, but I would line up.

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Speaker 3: For hands team, right and I would be counting who

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Speaker 3: I have to block, like one, two, three, And I

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Speaker 3: was always like on the front line.

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Speaker 2: I just remember saying, like Jesus Christ, this is gonna

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Speaker 2: why am I I'm I on this team?

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Speaker 3: And I remember screaming right as I got ready to kick,

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Speaker 3: and I was just like, let's go. Let's trying to

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Speaker 3: sock myself up because I was like looking at the numbers,

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Speaker 3: like these are all big dudes in about like the

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Speaker 3: two sixties, and I was like two hunters. I was like, yeah,

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Speaker 3: it's gonna hurt. I'm gonna try to blog to do

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Speaker 3: but like I can't run. I kind of have to

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Speaker 3: sit here and just take it like straight.

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Speaker 4: Goon was on the other side of the ball. What

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Speaker 4: was your welcome to the NFL, oh Man.

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Speaker 1: You know, my rookie year, I had an interesting first place.

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Speaker 1: So I very first play, very first play. I'd originally

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Speaker 1: started in Cincinnati, so I was an undrafted for agent,

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Speaker 1: went to Cincinnati, thought that was the best place to,

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Speaker 1: you know, try to make the team. I tore my

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Speaker 1: hamstring on my second pro day, so I pretty much

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Speaker 1: missed all of the all of the off season. Luckily

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Speaker 1: it came back for training camp. They put me on

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Speaker 1: practice squad. Week eight of my rookie year, Indianapolis fullback

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Speaker 1: starting football got hurt, so they picked me up and

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Speaker 1: so I played for special teams. My first game and

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Speaker 1: my first assignment was the up back on kickoff return

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Speaker 1: could to form the wedge and the kicker kicked the

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Speaker 1: ball to me. So my first play ever, I catched

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Speaker 1: the ball as a kickoff returner, you know, took it up,

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Speaker 1: broke one tackle, saw nothing but greenngraft thought I was

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Speaker 1: going They got blasted from the side, but like you know,

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Speaker 1: gained like twenty three yards. Yeah, and that was my

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Speaker 1: kind of welcome to the NFL. And then the special

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Speaker 1: teams coach Hank Coolman, who I became really good friends with,

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Speaker 1: I was like, look, man, put me on kickoff. I'll

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Speaker 1: I want to barrass you. And so put me on

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Speaker 1: kickoff in the opening kickoff of the second half and

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Speaker 1: blew up the wedge and made a tackle and that

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Speaker 1: was it. I just I you know, I felt as

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Speaker 1: though I had established an identity I was. The odds

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Speaker 1: were stacked against me. I was an undrafted rookie free

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Speaker 1: agent quarterback at Yale, you know, trying to trying to

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Speaker 1: become a fullback never blocked anybody in my life, and

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Speaker 1: so I knew that if I wanted to make the

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Speaker 1: team and survive in the league, I would have played

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Speaker 1: wherever they wanted me to play. And so really made

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Speaker 1: a living like I said, on special teams for my

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Speaker 1: first couple of years and then went to Carolina where

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Speaker 1: we ran a West Coast offense, you know, started at

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Speaker 1: full back and still play special teams. But yeah, that

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Speaker 1: was my kind of welcome to the party, you know,

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Speaker 1: catching the catching the return and thinking I was going

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Speaker 1: and blasted on the side.

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Speaker 2: That was actually a pretty good one. Though most of

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Speaker 2: the stories were here.

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Speaker 3: It was always someone that got they got hit hard,

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Speaker 3: or they had like stand up on the table and

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Speaker 3: sing a song. It was something that was kind of embarrassing.

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Speaker 3: But you you caught a kick off, got twenty three yards, like,

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Speaker 3: that's kind of a good one.

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Speaker 1: We played the only the only off season I played,

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Speaker 1: and so we played in the playoffs my rookie year

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Speaker 1: versus Pittsburgh. They had a kid, Orpheus Roy who was

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Speaker 1: a d lineman from from Florida State who ran was

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Speaker 1: a wedge breaker right ran. He was like four to

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Speaker 1: six guy at three hundred pounds. And so for the

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Speaker 1: the opening kickoff of that game, this best team coach

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Speaker 1: I put me on the front line and I kind

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Speaker 1: of snuck him and caught him, and so unfortunately he

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Speaker 1: put me on the wedge you know, in the next

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Speaker 1: kickoff return in Orpheus Roy it just absolutely decleted me.

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Speaker 1: It was like, undoubtedly the hardest hit I've ever had

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Speaker 1: in my life. Don't remember any of the rest of

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Speaker 1: the game, Yeah, just you know at the all off

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Speaker 1: season and recover. But yeah, I mean there was a

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Speaker 1: lot of collisions back in the day. Yeah, you know, obviously,

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Speaker 1: like I said, with the role change, have become a

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Speaker 1: little more tolerant. But it was fun. Man, I enjoyed it.

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Speaker 1: I love running down there.

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Speaker 3: Like, explain what the wedge buster is to those listening

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Speaker 3: who don't really know the game of football or what

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Speaker 3: a wage is.

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Speaker 2: Explained that real quick.

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Speaker 1: Yeah. So back in the day, you would have a wedge.

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Speaker 1: So wedge is comprised of typically a couple offensive linemen,

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Speaker 1: maybe a defensive line, maybe a goon fall back, and

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Speaker 1: your job was to basically be the lead blockers for

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Speaker 1: the returner. And so the job of a wedge breaker

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Speaker 1: is to come and just literally do that, to break

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Speaker 1: up the wedge and be a kamakazi. And so it

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Speaker 1: was rough being in the wedge, where, like I said,

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Speaker 1: the law of physics not in your favor. You got

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Speaker 1: cats running down sixty yards full speed, you know, and

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Speaker 1: you're standing still or I have a two step edge

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Speaker 1: head start. But I loved it, man.

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Speaker 5: It was that was also the times where the off

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Speaker 5: team could get as big as of a head start

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Speaker 5: on the run. I said, what we had guys fifteen

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Speaker 5: twenty yards behind to time up the snap. They were like, dude,

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Speaker 5: we don't care how far you go. You go forty

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Speaker 5: yards if you want, as long as you hit by

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Speaker 5: time the kickers kicking the ball off side, you're not outside.

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Speaker 5: You can be hand start. And so that was also

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Speaker 5: another thing that made guys way faster because they were

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Speaker 5: hitting on the run. So by the time they got

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Speaker 5: to twenty five yards, they had already been running forty.

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Speaker 4: Well, what you.

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Speaker 5: Spoke about earlier, your playoffs, timing is everything, and so

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Speaker 5: for you, timing was not always on your side in football.

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Speaker 5: In nineteen ninety six, your rookie year, that was your

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Speaker 5: only winning season in the eleven years of football. That's

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Speaker 5: tough to deal with, all right. In two thousand and

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Speaker 5: one you played for the Panthers. You guys went one

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Speaker 5: in fifteen under George Seaffert. They still talk about that bad,

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Speaker 5: how bad Seaford was it the Carolina even though he's

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Speaker 5: great at forty nine ers? But two years later they

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Speaker 5: went to the super Bowl. So you missed that, he said,

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Speaker 5: Well he did. And then in two thousand and two

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Speaker 5: you went to the Rams and you guys were seven

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Speaker 5: and nine under Mike Martz. But the previous year they

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Speaker 5: went to the super Bowl, the greatest show on turf.

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Speaker 5: And then in two thousand and three you were with

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Speaker 5: the Raiders. You guys went four and twelve on the

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Speaker 5: coach Bill Callahan, and the previous season they had just

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Speaker 5: went to Super Bowl too. So your timing, like is

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Speaker 5: that realmant or lack of luck? Like, how do you

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Speaker 5: look back at all that and just say, like, man,

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Speaker 5: how was that just one year off?

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Speaker 1: Yeah? Look, it's you guys know, it's a league of opportunity,

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Speaker 1: and it's also you know, timing matters. I think I was,

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Speaker 1: you know, you don't realize that everything, you guys, know,

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Speaker 1: everything happened so fast. And your job in the NFL

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Speaker 1: is to become, you know, become the best pro you

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Speaker 1: can be and then be the best player you can

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Speaker 1: be and best teammate you can be. And I went

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Speaker 1: into every game thinking it was gonna be my last

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Speaker 1: game every single year, and always trying to bring in

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Speaker 1: younger guys, cheaper guys to replace you. And so you know,

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Speaker 1: for me, I just I tried to be the best

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Speaker 1: bro I can be. You know, sometimes it's especially be

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Speaker 1: a fullback, right, Like, not a lot of teams use

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Speaker 1: the fullback, as you guys know, and so I was

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Speaker 1: always trying to trying to find the right system for

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Speaker 1: me to kind of utilize the talent I had, and

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Speaker 1: sometimes you're not a fit in specific offenses, you know.

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Speaker 1: So it was interesting in two thousand and two with

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Speaker 1: Saint Louis, they had a very good fullback, Jame Hodgens,

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Speaker 1: who was a like a fire edgeant. It was a

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Speaker 1: very good fullback. So I was going to be that

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Speaker 1: f tight end, you know, kind of a motion tight end,

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Speaker 1: which I think could have been, you know, a really

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Speaker 1: good move for my career. And then in the third

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Speaker 1: preseason game, Hodgens broke his broke his ankle. So I

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Speaker 1: became a starting fullback, and you know that had an

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Speaker 1: effect in my career obviously, and I tore my groin

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Speaker 1: in Week eight and missed the rest of the year.

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Speaker 1: But but yeah, man, I'm reminded of that, not often,

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Speaker 1: but but pretty often. And I would say, you know,

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Speaker 1: learning from those losses, learning from that adversity, understanding you

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Speaker 1: know why I think certain now why I think certain

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Speaker 1: organizations and the and the cultures of certain organizations really matter,

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Speaker 1: you know. And so that's had a pretty profound impact

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Speaker 1: in my business career. Where team matters, culture matters, and

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Speaker 1: also setting that culture from the top down, you know,

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Speaker 1: really really matters. And I would say, in full transparency,

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Speaker 1: some of those coaches I had weren't the best leaders

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Speaker 1: in the world, you know, very bright individuals and called

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Speaker 1: great offensive games or defensive games, but I would say,

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Speaker 1: weren't the greatest, greatest communicators, and weren't the greatest leaders.

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Speaker 1: And so I've really reflected on my career and try

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Speaker 1: to learn from those you know, examples or learned from

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Speaker 1: those experiences I had to to, you know, create an

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Speaker 1: environment where you allow people to thrive, and you create

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Speaker 1: this winning culture that that really matters.

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Speaker 5: Not only that, but to have it consistently, because you

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Speaker 5: were always a year or two off, and so the

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Speaker 5: culture had to be right at some point. But then

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Speaker 5: how do you do that consistently? Is that what you're

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Speaker 5: saying that you've probably learned the most.

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Speaker 1: Absolutely. Yeah, look at the New England Patriots, right, they

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Speaker 1: had a system where guys really bought into it and

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Speaker 1: knew their roles and responsibilities. Their roles and responsibilities could change,

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Speaker 1: you have injuries, people stepping up, but that system was

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Speaker 1: very sound and that you see a lot of these

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Speaker 1: veterans late in their career go they are Randy Moss's

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Speaker 1: I played at Randy and Oakland where it's like, look,

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Speaker 1: you either buy into this system or you're not going

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Speaker 1: to it's not going to work out for you here.

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Speaker 1: So that's you know, I have a lot of respect

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Speaker 1: for that. And Belichick was a very old school guy.

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Speaker 1: You know. I went on a free age and visit there,

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Speaker 1: I think in two thousand and five. But yeah, I

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Speaker 1: think you're exactly right. It's just it's all about consistency, right,

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Speaker 1: consistency in sports and consistent in business. And there's a

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Speaker 1: lot of overlaps.

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Speaker 3: Was there ever a system that you like besides like

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Speaker 3: one that you were specifically involved in all that you

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Speaker 3: got an idea or something that you learn from from

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Speaker 3: one of those coaches.

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Speaker 1: For me, it's it's communication and how you treat people.

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Speaker 1: You know, if you look at some of the organizations

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Speaker 1: I played for, and uh, you know, whether it's Jerry

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Speaker 1: Richardson in in in Carolina, Jerry was a gentleman when

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Speaker 1: I was there. He was very great to the players,

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Speaker 1: very great to the families. He's riding around his golf

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Speaker 1: cart saying hi to fans before the game. You know,

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Speaker 1: just treated people well and treated people with respect. And

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Speaker 1: and then some of the organizations other organizations I played for,

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Speaker 1: it it was just a little different, you know, from

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Speaker 1: the top down, whether the owner wasn't very involved or

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Speaker 1: whether the owner was too involved. You know, I e

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Speaker 1: the Raiders and you're look at what happened with Snyder.

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Speaker 1: You know, they had a profound turnaround there in one

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Speaker 1: year because they had a culture reset. You know, So

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Speaker 1: I think it matters.

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Speaker 4: We're going to take a short break and we'll be

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Speaker 4: right back.

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Speaker 3: So you have this great season and now it's time

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Speaker 3: to transition outside of football and get into.

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Speaker 1: The real world. Uh.

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Speaker 4: You went to the Wharton.

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Speaker 3: Business School, Wharton Harvard Business School, and you got your NBA.

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Speaker 1: Right executive NBA.

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Speaker 4: I'm trying.

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Speaker 2: I'm trying to get him to do that.

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Speaker 1: Like this he was an unbelievable experience. Oh my god.

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Speaker 2: See, let's do this talk about that.

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Speaker 4: I want to.

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Speaker 1: I want to.

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Speaker 3: I want to hear a little bit more about that

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Speaker 3: experience and how it helped you to what you're doing

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Speaker 3: currently now.

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Speaker 1: Yeah, you know, I tried to play a twelfth year

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Speaker 1: and couldn't work out a deal and uh. And you

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Speaker 1: guys know, I mean, the transition from being a pro

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Speaker 1: athlete to the real world is is tough. Yeah. And

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Speaker 1: and no matter how much money you made or didn't make,

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Speaker 1: or how famous or not famous, it's hard, right.

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Speaker 4: What made it a specifically tough for you?

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Speaker 1: Just trying to figure out what I wanted to pour

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Speaker 1: all of my energy and passion and discipline into and

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Speaker 1: and and what I'd have fun and enjoy doing. And uh,

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Speaker 1: I was lucky enough to get a good education at Yale.

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Speaker 1: And you know, I've been out of school twelve years

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Speaker 1: and was trying to figure out what I wanted to do.

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Speaker 1: I think a lot of people expecting me to go

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Speaker 1: work on Wall Street and be an investment banker or

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Speaker 1: being private wealth and and and so I took that

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Speaker 1: time to really, you know, one, get back in school,

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Speaker 1: and you know, meet some great people. I met some

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Speaker 1: really great people at Harvard and at Warden and still

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Speaker 1: keep in contact with some of the professors, and there

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Speaker 1: was other NFL athletes there, and we still you know,

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Speaker 1: communicate about business to this day. But it was really

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Speaker 1: getting back into you know, trying to figure out what

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Speaker 1: I wanted to do the rest of my life, or

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Speaker 1: trying to figure out what would do with the next

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Speaker 1: chapter of my life. And so I had some offers

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Speaker 1: to go to New York and go on Wall Street.

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Speaker 1: I decided to go into this headfund called Evolution Capital,

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Speaker 1: and it was started by a former Princeton football player

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Speaker 1: who historically hired a lot of x IVY League athletes

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Speaker 1: that were you know, work hard, play hard type people

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Speaker 1: men and women. And I felt as though it was

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Speaker 1: it was an easier transition for me because I found

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Speaker 1: on my next locker room, you know, I found my

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Speaker 1: next team, you know, of a bunch of other like

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Speaker 1: minded individuals, come from similar backgrounds, and we grinded. But

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Speaker 1: like I didn't even know what an option was. I

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Speaker 1: was I was a trader, you know, trading futures and options,

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Speaker 1: and didn't even know what an option was. And so

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Speaker 1: I'm like, all right, well, I'm going to work twice

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Speaker 1: as hard as the next person. I'm going to stay

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Speaker 1: up and study the European markets at night and record

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Speaker 1: every trade that I made and try to learn and

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Speaker 1: just grind, you know. And so I was a trader

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Speaker 1: for a couple of years, and then we inherited a

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Speaker 1: professional basketball team in Tokyo called the Tokyo Apache, and

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Speaker 1: so I became the president's CEO of that basketball team.

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Speaker 1: And Kobe Bryant's dad was the coach before I got there.

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Speaker 1: We didn't retain him, but kept him as an advisor.

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Speaker 1: We hired a four time NBA head coach, Bob Hill,

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Speaker 1: brought over his son Casey to be the assistant coach,

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Speaker 1: and brought over nine NBA cheerleaders, five American players, and

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Speaker 1: it was awesome. It was It was one of the

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Speaker 1: best years of my life. You know. We essentially we

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Speaker 1: built an NBA franchise from scratch, and our thesis was

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Speaker 1: to take the US or NBA style of basketball entertainment

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Speaker 1: bring it to Tokyo. We were the number one commissioned

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Speaker 1: hedge fund at the time, so leverage all our big

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Speaker 1: banking relationships and by courtside seats and VIP sponsorships and

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Speaker 1: it was awesome. We were playing in a government arena.

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Speaker 1: We had Lakers uniforms. But about eighty percent way through

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Speaker 1: our season was a big earthquake and tsunami in twenty eleven,

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Speaker 1: which was nuts. It was a nine point zero, the

411
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Speaker 1: biggest one in history, and I'm responsible for seventy five limited.

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Speaker 1: We were on the fifteenth floor of a fifty two

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Speaker 1: story building. The building was going like this. It was insane.

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Speaker 1: It lasted about four and a half minutes. You know,

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Speaker 1: I'd been in California for the last four years of

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Speaker 1: my career and for the first four years of my

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Speaker 1: career at this hedge fund, and had felt some earthquakes

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Speaker 1: and you know, they last ten seconds or that was crazy.

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Speaker 1: This lasted like four and a half minutes, and it

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Speaker 1: was a nine point zero. And so I'll never forget.

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Speaker 1: I had studied before I got there. I studied, you know,

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Speaker 1: about earthquakes and how the buildings were, you know, on

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Speaker 1: on wheels and built it withstand this And so I said,

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Speaker 1: everybody's scurrying down the stairway and they're going you know,

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Speaker 1: everybody's got hard hats on. Elevators are shut down. So

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Speaker 1: I said, look, let's stay here for twenty minutes, let's

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Speaker 1: not get trampled in the stairway, and we'll go out

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Speaker 1: in about twenty minutes. So we did that. We went outside.

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Speaker 1: It was like two thousand people. This was in Japan.

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Speaker 1: I mean, the people are most discipline pletely you ever

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Speaker 1: meet in your life. They're like in single file lines.

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Speaker 1: We're in New York or LA. They'd be looting. They

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Speaker 1: go crazy, And so we got We were out there

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Speaker 1: for about two hours. There were seven thousand people out there,

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Speaker 1: and we got clear to go back in about two

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Speaker 1: hours later. And then there was another seven point zero

437
00:19:38,960 --> 00:19:42,240
Speaker 1: about thirty minutes later, so I sent everybody home. We

438
00:19:42,640 --> 00:19:45,800
Speaker 1: flew everybody out from the US that were from the

439
00:19:45,880 --> 00:19:48,720
Speaker 1: US back to the US, and I flew out about

440
00:19:48,760 --> 00:19:51,600
Speaker 1: two days later. But it was it was a crazy,

441
00:19:51,640 --> 00:19:54,439
Speaker 1: crazy experience to have to go through that, and then

442
00:19:54,520 --> 00:19:57,320
Speaker 1: came back, launched a co invest fun underneath the hedge

443
00:19:57,320 --> 00:20:00,440
Speaker 1: front umbrella. We worked there that strategy about five years,

444
00:20:00,440 --> 00:20:02,560
Speaker 1: and then got more involved in the private decareventure capital

445
00:20:02,640 --> 00:20:04,399
Speaker 1: side of a business. So I had a couple of

446
00:20:04,440 --> 00:20:07,439
Speaker 1: CEO roles of companies we invested in and then was

447
00:20:07,480 --> 00:20:09,480
Speaker 1: fortunate to be the right place at the right time

448
00:20:09,520 --> 00:20:11,880
Speaker 1: to have an opportunity to put a group together by

449
00:20:11,880 --> 00:20:15,080
Speaker 1: fathead in at the end of twenty twenty three. And

450
00:20:15,119 --> 00:20:17,480
Speaker 1: it's been it's been fun. Man. It's been great to

451
00:20:17,520 --> 00:20:20,399
Speaker 1: be back in sports again and leverage these relationships I

452
00:20:20,440 --> 00:20:23,000
Speaker 1: built over the last twenty five years. And you have

453
00:20:23,080 --> 00:20:26,280
Speaker 1: licenses with all the major sports leagues and players associations.

454
00:20:26,320 --> 00:20:28,520
Speaker 1: We have licenses with some of the most epic ip

455
00:20:28,640 --> 00:20:31,159
Speaker 1: and entertainment. So, you know, my career has kind of

456
00:20:31,160 --> 00:20:34,159
Speaker 1: been all over the place, but I would say, you know,

457
00:20:34,280 --> 00:20:36,840
Speaker 1: the things I've learned, you know, obviously in my time

458
00:20:36,880 --> 00:20:39,840
Speaker 1: at the NFL. You know, the things I've learned from

459
00:20:39,880 --> 00:20:43,320
Speaker 1: from succeeding in business and failing in business have been

460
00:20:43,320 --> 00:20:46,040
Speaker 1: really helpful, you know, with this opportunity to fat in.

461
00:20:46,880 --> 00:20:50,840
Speaker 3: So when you're leveraging all these deals or these relationships

462
00:20:51,119 --> 00:20:52,840
Speaker 3: and you're with your friends and like Roman and I

463
00:20:52,920 --> 00:20:55,359
Speaker 3: were having this conversation, Hey, man, I think we should

464
00:20:55,359 --> 00:20:57,560
Speaker 3: go get fatter. You should be Are they like saying

465
00:20:57,600 --> 00:21:00,080
Speaker 3: like I think you should be CEO? Or is it

466
00:21:00,320 --> 00:21:02,360
Speaker 3: like how does how does that work? Because you sound

467
00:21:02,400 --> 00:21:04,080
Speaker 3: like you've been to seover a couple You've been to

468
00:21:04,119 --> 00:21:04,560
Speaker 3: see over a.

469
00:21:04,600 --> 00:21:05,240
Speaker 2: Lot of stuff.

470
00:21:05,320 --> 00:21:07,959
Speaker 1: Yeah, in a short period of time. So you know,

471
00:21:08,000 --> 00:21:11,720
Speaker 1: it's experience, right, it's having the reps. Uh, you know,

472
00:21:11,880 --> 00:21:14,199
Speaker 1: a really great team, right. Jen Beaver, you guys know,

473
00:21:14,359 --> 00:21:17,440
Speaker 1: is our chief Partnership and livening office. She's she's the best.

474
00:21:17,480 --> 00:21:19,879
Speaker 1: She's done an amazing job of these partnerships. She's an

475
00:21:20,320 --> 00:21:24,320
Speaker 1: amazing relationship person. She works her butt off. You know.

476
00:21:24,440 --> 00:21:27,320
Speaker 1: Jason Turner is our COO. He's been you know, building

477
00:21:27,320 --> 00:21:30,200
Speaker 1: and growing businesses for the last twenty five years. You know,

478
00:21:30,200 --> 00:21:32,919
Speaker 1: we have Evan Green on marketing side. We got designers

479
00:21:32,920 --> 00:21:35,600
Speaker 1: that have been there, you know, Denny's been there seventeen years.

480
00:21:35,680 --> 00:21:39,320
Speaker 1: Nick's been there twelve years. So it's just you know,

481
00:21:39,359 --> 00:21:41,840
Speaker 1: when you're starting a company as opposed to a buying

482
00:21:41,840 --> 00:21:44,240
Speaker 1: a company, it's it's trying to put together the best

483
00:21:44,280 --> 00:21:47,080
Speaker 1: team possible and then trying to get people that have

484
00:21:47,280 --> 00:21:51,400
Speaker 1: you know, functional experience and expertise and reps in these

485
00:21:51,400 --> 00:21:54,440
Speaker 1: certain kind of areas of the business, whether it's you know, sales,

486
00:21:54,480 --> 00:21:58,800
Speaker 1: whether it's marketing operations, you name it, right, and then

487
00:21:59,160 --> 00:22:02,000
Speaker 1: as somebody has to be the leader. But the way

488
00:22:02,040 --> 00:22:03,960
Speaker 1: I like to do things is like it's it's it's

489
00:22:04,080 --> 00:22:07,359
Speaker 1: lead by committee. Right, We're a great team. We're communicating,

490
00:22:07,400 --> 00:22:11,640
Speaker 1: we're making decisions collaboratively, We're making data driven decisions every day.

491
00:22:11,760 --> 00:22:15,520
Speaker 1: And so yeah, team culture is very important. I would say,

492
00:22:16,040 --> 00:22:18,840
Speaker 1: you know, with these with these communication tools, these days

493
00:22:18,840 --> 00:22:21,959
Speaker 1: of Slack and all this stuff, it becomes a lot easier.

494
00:22:22,000 --> 00:22:24,560
Speaker 1: You know a lot of teams are remote these days.

495
00:22:24,600 --> 00:22:27,399
Speaker 1: But but yeah, I answer your question directly, it's it's

496
00:22:27,840 --> 00:22:30,479
Speaker 1: understanding what the what the best team possible we can

497
00:22:30,520 --> 00:22:33,680
Speaker 1: put together? You know what's each in each individual skill

498
00:22:33,760 --> 00:22:37,000
Speaker 1: sets are. And then there's different philosophies. Right, it's it's

499
00:22:37,240 --> 00:22:40,080
Speaker 1: for me, it's hiring really great people that can wear

500
00:22:40,160 --> 00:22:43,000
Speaker 1: multiple hats and it could be utility players. And if

501
00:22:43,000 --> 00:22:45,120
Speaker 1: you hire great people that are hard workers and are

502
00:22:45,160 --> 00:22:48,080
Speaker 1: smart and have growth mindsets, you'll find a place for

503
00:22:48,160 --> 00:22:49,160
Speaker 1: them in the organization.

504
00:22:49,480 --> 00:22:53,760
Speaker 5: Tell me this when you when I'm a player, I

505
00:22:53,840 --> 00:22:57,960
Speaker 5: know my individual goals and I know I ultimately my

506
00:22:58,040 --> 00:23:01,560
Speaker 5: individual goals will have to fit with the team goals.

507
00:23:02,200 --> 00:23:05,399
Speaker 5: When you are a CEO of the company, what is

508
00:23:05,440 --> 00:23:05,920
Speaker 5: your goal?

509
00:23:06,800 --> 00:23:10,040
Speaker 1: Yeah, I think you know you have goals individually and

510
00:23:10,080 --> 00:23:13,119
Speaker 1: you have goals collectively. I think, you know, we we

511
00:23:13,200 --> 00:23:15,320
Speaker 1: wake up every day and try to hit our KPIs

512
00:23:15,359 --> 00:23:16,440
Speaker 1: every day and.

513
00:23:17,880 --> 00:23:20,040
Speaker 4: Break that down indicators.

514
00:23:20,119 --> 00:23:22,840
Speaker 1: Yeah, your goals, your key performance.

515
00:23:22,440 --> 00:23:26,119
Speaker 5: Indicators, key performance indicators. Okay, we both did the same thing.

516
00:23:26,160 --> 00:23:28,199
Speaker 2: I was like, I'm not a finance I do not

517
00:23:28,320 --> 00:23:29,040
Speaker 2: know what that means.

518
00:23:29,160 --> 00:23:29,960
Speaker 4: Oh good, got it.

519
00:23:30,160 --> 00:23:31,960
Speaker 1: You know, my goal is to be the best leader

520
00:23:32,000 --> 00:23:34,680
Speaker 1: I can be, right, and to hire the best team

521
00:23:34,760 --> 00:23:37,240
Speaker 1: I can hire, and then make sure the culture is

522
00:23:37,240 --> 00:23:41,160
Speaker 1: super dialed in right, make sure everybody's communicating well, everybody's

523
00:23:41,240 --> 00:23:44,600
Speaker 1: waking up and and and and marching to the same

524
00:23:44,680 --> 00:23:47,439
Speaker 1: beat of what we're trying to accomplish as a team.

525
00:23:47,720 --> 00:23:50,479
Speaker 1: You know, I've been focusing a lot of time raising money, right,

526
00:23:50,560 --> 00:23:52,840
Speaker 1: A lot of a lot of responsibility to CEO is

527
00:23:52,840 --> 00:23:55,320
Speaker 1: to raise capital and get the capital, you know, get

528
00:23:55,320 --> 00:23:57,720
Speaker 1: the company well capitalized, and then it's and it's going

529
00:23:57,760 --> 00:24:01,000
Speaker 1: out leveraging my relationships since or it's an entertainment to

530
00:24:01,040 --> 00:24:04,240
Speaker 1: promote the brand and to really grow the brand, you know,

531
00:24:04,400 --> 00:24:09,479
Speaker 1: open up new opportunities, whether it's expanding distribution or you know, uh,

532
00:24:09,800 --> 00:24:13,760
Speaker 1: forming key partnerships with other companies that can really help

533
00:24:13,840 --> 00:24:16,240
Speaker 1: us grow and we can help them grow. So would say,

534
00:24:16,320 --> 00:24:19,119
Speaker 1: you know, in all it's it's you know, raising money

535
00:24:19,200 --> 00:24:22,200
Speaker 1: is key, being a leader is key, and then always

536
00:24:22,240 --> 00:24:24,160
Speaker 1: focusing on having the right team. Right.

537
00:24:24,640 --> 00:24:28,639
Speaker 5: What has been the coolest thing about now being CEO

538
00:24:28,680 --> 00:24:30,760
Speaker 5: and ownership of fat Hit.

539
00:24:31,600 --> 00:24:33,760
Speaker 1: I'll tell you man, I've been involved in it, as

540
00:24:33,800 --> 00:24:36,239
Speaker 1: you know, in a couple of different businesses, and this

541
00:24:36,359 --> 00:24:39,960
Speaker 1: business is very unique in that it's so rewarding to

542
00:24:40,040 --> 00:24:43,280
Speaker 1: put smiles on people's faces when you see videos of

543
00:24:43,320 --> 00:24:46,400
Speaker 1: people opening up their fat head of their favorite hero,

544
00:24:46,600 --> 00:24:50,760
Speaker 1: whether it's a an athlete or an entertainer or or

545
00:24:50,800 --> 00:24:54,400
Speaker 1: On the custom side, right, the custom are our custom

546
00:24:54,440 --> 00:24:57,160
Speaker 1: side of the business is phenomenal. Right, you can fatt

547
00:24:57,200 --> 00:25:00,639
Speaker 1: age yourself or fatted your you know, capture these moments

548
00:25:00,640 --> 00:25:03,960
Speaker 1: that are happening. My ten year old son was literally championship,

549
00:25:03,960 --> 00:25:06,439
Speaker 1: wants to capture that moment. We sell a lot of pets.

550
00:25:06,440 --> 00:25:09,240
Speaker 1: People want to want to fat head their pets. It's insane.

551
00:25:09,680 --> 00:25:11,880
Speaker 5: Yeah, we on each one of my kids door it's

552
00:25:11,880 --> 00:25:13,920
Speaker 5: a fathead to when they were a baby, like oh

553
00:25:13,960 --> 00:25:17,080
Speaker 5: this is London's room, London baby picture, Sydney, same as that.

554
00:25:17,160 --> 00:25:19,560
Speaker 5: So yeah, we were on the custom.

555
00:25:19,320 --> 00:25:21,399
Speaker 3: Side and then yeah, I don't have any customs I wanted.

556
00:25:21,400 --> 00:25:23,200
Speaker 3: What I want to know is what's your best selling

557
00:25:23,240 --> 00:25:27,679
Speaker 3: fat hit football? Is there one person in particular Mahomes,

558
00:25:28,680 --> 00:25:29,480
Speaker 3: We've been selling.

559
00:25:29,280 --> 00:25:32,360
Speaker 1: A lot of Barkleay's that that backwards backwards uh jump

560
00:25:32,440 --> 00:25:35,840
Speaker 1: hurdle that he did. Yeah, Patrick mahone has been pretty

561
00:25:35,840 --> 00:25:39,520
Speaker 1: consistent Saquon Barkley. But the NFL is our biggest license,

562
00:25:39,560 --> 00:25:43,000
Speaker 1: and as you guys know, our biggest relationship. The custom

563
00:25:43,040 --> 00:25:45,359
Speaker 1: side of the business does very, very well, but the

564
00:25:45,480 --> 00:25:47,520
Speaker 1: NFL is our biggest license. The NBA is a great

565
00:25:47,520 --> 00:25:50,600
Speaker 1: relationship of ours, The NHL is a great relationship of ours.

566
00:25:50,760 --> 00:25:53,080
Speaker 1: MLB is a great relationship. And so the way that

567
00:25:53,200 --> 00:25:56,280
Speaker 1: works in the licensed business, you have licenses with the leagues,

568
00:25:56,400 --> 00:25:58,439
Speaker 1: you know, so you pay royalties to the league, and

569
00:25:58,480 --> 00:26:01,440
Speaker 1: then you have licenses with the players Association, so you

570
00:26:01,440 --> 00:26:03,640
Speaker 1: you pay royalties see the players Association, which in turn

571
00:26:04,040 --> 00:26:05,800
Speaker 1: pays the players. And then if you want to do

572
00:26:05,840 --> 00:26:09,880
Speaker 1: individual deals with players, you deal with them directly. But yeah,

573
00:26:09,920 --> 00:26:13,520
Speaker 1: Patrick Mahomes been up there pretty consistently over the last

574
00:26:13,520 --> 00:26:15,160
Speaker 1: seven years for obvious reasons.

575
00:26:15,400 --> 00:26:18,360
Speaker 5: Okay, And so when you have a company like Fathead

576
00:26:18,359 --> 00:26:21,159
Speaker 5: who's been around even before you came in, and you

577
00:26:21,200 --> 00:26:25,600
Speaker 5: guys took them over and bought them out. What does

578
00:26:25,640 --> 00:26:28,679
Speaker 5: the future look like because it's been around kind of

579
00:26:28,760 --> 00:26:30,960
Speaker 5: went dormit where it kind of seemed to stay the same.

580
00:26:31,440 --> 00:26:33,440
Speaker 5: So how do you continue to build upon the success

581
00:26:33,440 --> 00:26:34,040
Speaker 5: going forward?

582
00:26:34,480 --> 00:26:36,600
Speaker 1: Yeah, it's a good point. I mean, it's an eighteen

583
00:26:36,680 --> 00:26:39,879
Speaker 1: year old pretty iconic, you know, And I would say

584
00:26:40,480 --> 00:26:43,040
Speaker 1: most people twenty and above know what fat ad is.

585
00:26:43,119 --> 00:26:45,159
Speaker 1: Either they had a fat head or their friends out

586
00:26:45,200 --> 00:26:47,240
Speaker 1: of fat at or they wanted a fat ad. So

587
00:26:47,280 --> 00:26:50,520
Speaker 1: there's a lot of brand equity and brand awareness, which

588
00:26:50,600 --> 00:26:53,679
Speaker 1: is in today's world, everything right, like building a brand

589
00:26:53,760 --> 00:26:56,359
Speaker 1: is very difficult, and so I felt as though when

590
00:26:56,400 --> 00:26:58,240
Speaker 1: we bought the company, we were kind of starting on

591
00:26:58,280 --> 00:27:01,520
Speaker 1: third base. We had this amazing brand with amazing brand

592
00:27:01,560 --> 00:27:05,080
Speaker 1: awareness and brand equity. We have epic products, all these

593
00:27:05,119 --> 00:27:08,040
Speaker 1: licenses the custom side of the business, and they did

594
00:27:08,040 --> 00:27:09,879
Speaker 1: a really good job of building brand back in the

595
00:27:09,960 --> 00:27:12,440
Speaker 1: day where they were spending pretty big money on TV

596
00:27:12,480 --> 00:27:15,040
Speaker 1: commercials and Super Bowl ads and it was everywhere right

597
00:27:15,880 --> 00:27:19,760
Speaker 1: the Clay Matthews and Richard Sherman and Benn Roethlisberger and

598
00:27:19,800 --> 00:27:21,719
Speaker 1: so in today's world, it's changed a little bit. Right.

599
00:27:21,920 --> 00:27:25,200
Speaker 1: People focus on performance marketing, which is this bottom of

600
00:27:25,200 --> 00:27:28,639
Speaker 1: the funnel media buying, meta, Google, etc. And what we

601
00:27:28,760 --> 00:27:32,440
Speaker 1: noticed was there's a lot of emphasis on performance marketing

602
00:27:32,440 --> 00:27:34,280
Speaker 1: bottom of the funnel. But we have to get back

603
00:27:34,280 --> 00:27:38,000
Speaker 1: to investing in brand right, investing in making this brand

604
00:27:38,080 --> 00:27:42,160
Speaker 1: culturally relevant again, making this brand be everywhere in culture

605
00:27:42,200 --> 00:27:45,160
Speaker 1: and entertainment, in sports, etc. So for US, we spent

606
00:27:45,240 --> 00:27:48,480
Speaker 1: a lot of time investing in in infrastructure and technology.

607
00:27:49,000 --> 00:27:50,960
Speaker 1: We bought the business, we had to do a significant

608
00:27:50,960 --> 00:27:53,040
Speaker 1: amount of cleanup. We had to clean up the products,

609
00:27:53,080 --> 00:27:56,719
Speaker 1: clean up the data, clean up the licenses, clean up

610
00:27:56,720 --> 00:27:59,560
Speaker 1: the unit economics. So sort of really lay the foundation

611
00:27:59,640 --> 00:28:02,159
Speaker 1: for growth. And so for US, twenty twenty five is

612
00:28:02,160 --> 00:28:06,040
Speaker 1: all about growth, expanding distribution, getting into new categories like

613
00:28:06,160 --> 00:28:10,920
Speaker 1: music and gaming, license expansion opportunities. We're, you know, pretty

614
00:28:10,920 --> 00:28:14,520
Speaker 1: far along the process with UFC and Formula one and

615
00:28:14,560 --> 00:28:17,800
Speaker 1: then kind of nailing that playbook here domestically and then

616
00:28:17,840 --> 00:28:20,719
Speaker 1: starting to run that playbook globally. Fat it has been

617
00:28:20,760 --> 00:28:23,800
Speaker 1: a very North American business historically, US and a little

618
00:28:23,800 --> 00:28:26,640
Speaker 1: bit of Canada, so Premier League soccer as.

619
00:28:28,080 --> 00:28:30,639
Speaker 5: Soccer, and they don't even know, like, and it's easy.

620
00:28:30,720 --> 00:28:34,439
Speaker 5: What you guys do, travels anywhere anywhere. Like you know,

621
00:28:34,480 --> 00:28:37,400
Speaker 5: you hear about TAM total addressable market. Our total addressable

622
00:28:37,400 --> 00:28:40,400
Speaker 5: market is almost overwhelming. Right, So our kind of mancha

623
00:28:40,400 --> 00:28:42,640
Speaker 5: around fat it is either hell yes or not yet.

624
00:28:42,720 --> 00:28:45,640
Speaker 1: Right. There's a lot of low hanging fruit to this business,

625
00:28:45,680 --> 00:28:48,040
Speaker 1: a lot of opportunities for us. But you got to

626
00:28:48,040 --> 00:28:49,920
Speaker 1: stay focused, you know, you got to stay focused on

627
00:28:49,960 --> 00:28:53,080
Speaker 1: executing your game plan and hitting your KPIs. But but

628
00:28:53,160 --> 00:28:56,120
Speaker 1: now to your point, Roman, it's all about growth. It's

629
00:28:56,160 --> 00:29:00,480
Speaker 1: all about intentional growth and making really good data driven decisions.

630
00:29:00,480 --> 00:29:04,120
Speaker 1: We've invested in technology. You know, our goal is to

631
00:29:04,160 --> 00:29:07,360
Speaker 1: really take this iconic decal business and then you know,

632
00:29:07,440 --> 00:29:10,920
Speaker 1: eventually build a fan engagement platform utilizing technology. And so

633
00:29:11,400 --> 00:29:15,040
Speaker 1: that's on our roadmap into twenty twenty five. We've been

634
00:29:15,040 --> 00:29:17,720
Speaker 1: in New York meeting with the NFL and BA, NHL

635
00:29:17,840 --> 00:29:20,720
Speaker 1: and the Jets. I'm picking a pilot partner for that,

636
00:29:20,840 --> 00:29:23,840
Speaker 1: for that technology and that fan engagement platform. So it's

637
00:29:23,880 --> 00:29:25,160
Speaker 1: been fun. It's it's been.

638
00:29:25,160 --> 00:29:27,160
Speaker 4: What type of fan engagement? Like?

639
00:29:27,800 --> 00:29:30,840
Speaker 1: Yeah, so right now we have these amazing physical products, right,

640
00:29:31,040 --> 00:29:34,680
Speaker 1: like Christian McCaffrey is in my son's wall in his room,

641
00:29:34,920 --> 00:29:38,000
Speaker 1: or you know, somebody's pet is in their room, or

642
00:29:38,360 --> 00:29:40,800
Speaker 1: they bring a big head to the stadium and cheer

643
00:29:40,840 --> 00:29:43,240
Speaker 1: their heroes on. Now, what we're doing is kind of

644
00:29:43,240 --> 00:29:47,600
Speaker 1: combining the physical with the digital, right so now these

645
00:29:47,640 --> 00:29:51,080
Speaker 1: decals can come to life and and and trigger content

646
00:29:51,240 --> 00:29:55,800
Speaker 1: and trigger action. So picture me scanning, you know, your

647
00:29:55,840 --> 00:29:59,160
Speaker 1: your fat head on my wall. With our with our technology,

648
00:29:59,160 --> 00:30:01,760
Speaker 1: with AR and A, we can get in the metaverse.

649
00:30:01,800 --> 00:30:04,640
Speaker 1: We can get a blockchain eventually. But that that decal

650
00:30:04,720 --> 00:30:08,600
Speaker 1: triggers content and so whether that's Patrick mahomes, you know,

651
00:30:08,720 --> 00:30:11,480
Speaker 1: to trigger an AR menu and you can see as highlights,

652
00:30:11,480 --> 00:30:15,280
Speaker 1: as stats, links to the team store to buy merchandise,

653
00:30:15,400 --> 00:30:18,360
Speaker 1: or as jersey. You know, there could be subscription business

654
00:30:18,440 --> 00:30:21,160
Speaker 1: to that. It could be micro transactions, there could be

655
00:30:21,200 --> 00:30:25,080
Speaker 1: sponsorships and advertising, but essentially it's having a having a

656
00:30:25,160 --> 00:30:29,360
Speaker 1: more you know, kind of robust engagement with your fans and.

657
00:30:30,280 --> 00:30:31,400
Speaker 2: Player one type stuff.

658
00:30:31,560 --> 00:30:34,680
Speaker 4: Yes, I like that, that's what we're going with it. Yeah, yeah,

659
00:30:34,720 --> 00:30:35,080
Speaker 4: for sure.

660
00:30:35,160 --> 00:30:37,760
Speaker 5: That's why I was like, that's the fan engagement because

661
00:30:37,800 --> 00:30:40,840
Speaker 5: now it's not just on the wall anymore, which is

662
00:30:40,840 --> 00:30:43,560
Speaker 5: what Traditionally what we see fat ad is and now

663
00:30:43,560 --> 00:30:46,680
Speaker 5: you're saying, no, we're going next level knowledge it on

664
00:30:46,720 --> 00:30:49,040
Speaker 5: the wall. But now I can get you naturally pulled in,

665
00:30:49,440 --> 00:30:52,000
Speaker 5: get you to the website, I can draw you to

666
00:30:52,040 --> 00:30:53,680
Speaker 5: where I want to try, and I can point you

667
00:30:53,680 --> 00:30:54,920
Speaker 5: in the direction I want to lead you to.

668
00:30:55,640 --> 00:30:58,480
Speaker 1: It's just having better relationship with your customers, and your

669
00:30:58,480 --> 00:31:01,440
Speaker 1: customers having a more engagementship with their heroes or their

670
00:31:01,760 --> 00:31:04,640
Speaker 1: you know, the athletes, et cetera. And so yeah, for us,

671
00:31:04,680 --> 00:31:06,200
Speaker 1: it's it's been a lot of fun. We're kind of

672
00:31:06,200 --> 00:31:09,400
Speaker 1: bread crumbing that technology out to the market because you know,

673
00:31:09,440 --> 00:31:11,760
Speaker 1: there's a lot of opportunity with the core decal business.

674
00:31:11,840 --> 00:31:14,480
Speaker 1: But uh, you know, traditionally this business has been a

675
00:31:14,600 --> 00:31:18,120
Speaker 1: very seasonal business. Q four has really been about sixty

676
00:31:18,120 --> 00:31:21,080
Speaker 1: percent of the revenue. That's NFL and holidays. You know,

677
00:31:21,080 --> 00:31:23,120
Speaker 1: it is a gifting business, right, so we want people

678
00:31:23,200 --> 00:31:25,400
Speaker 1: to we want to turn this from an average order

679
00:31:25,440 --> 00:31:28,680
Speaker 1: value business to a lifetime value business. We want people

680
00:31:29,160 --> 00:31:32,640
Speaker 1: you know, when when when somebody's mom orders, you know,

681
00:31:32,720 --> 00:31:35,640
Speaker 1: their son of Christian McCaffrey decal, they probably didn't know

682
00:31:35,680 --> 00:31:38,760
Speaker 1: we had a Disney decal for her for her daughter. Right,

683
00:31:38,840 --> 00:31:41,719
Speaker 1: So it's all about you know, brand awareness, it's all

684
00:31:41,720 --> 00:31:45,040
Speaker 1: about education and uh, you know, being top of mind

685
00:31:45,080 --> 00:31:47,800
Speaker 1: not only when somebody has a birthday party, but but

686
00:31:48,040 --> 00:31:50,520
Speaker 1: in any event, in any any moment in time, and

687
00:31:50,600 --> 00:31:53,760
Speaker 1: any moment in culture. So yeah, for us, it's been exciting.

688
00:31:53,800 --> 00:31:56,960
Speaker 1: I think the technology really adds an interesting layered it

689
00:31:57,080 --> 00:32:00,400
Speaker 1: to fat head And uh, there's so many opportunity unities

690
00:32:00,480 --> 00:32:03,280
Speaker 1: with with you know, the relationships we have now and

691
00:32:03,560 --> 00:32:04,960
Speaker 1: fear the relationships as well.

692
00:32:05,240 --> 00:32:11,840
Speaker 3: We'll be back in a minute. You and Peyton were

693
00:32:11,880 --> 00:32:14,680
Speaker 3: teammates and Indie. Yeah, and you guys go on and

694
00:32:14,720 --> 00:32:19,680
Speaker 3: you have Omaha productions, And I would assume you guys

695
00:32:20,240 --> 00:32:23,440
Speaker 3: were great friends and had a really good relationship. Talk

696
00:32:23,480 --> 00:32:27,800
Speaker 3: about how in your career like leveraging those relationships that

697
00:32:27,960 --> 00:32:29,880
Speaker 3: help you into the business world.

698
00:32:30,880 --> 00:32:34,840
Speaker 1: Yeah, it's it's it's a good point. I think business

699
00:32:34,920 --> 00:32:38,360
Speaker 1: is all about relationships and trust. And so, you know,

700
00:32:38,440 --> 00:32:41,000
Speaker 1: Peyton was a great teamate of mind. I was fortunate

701
00:32:41,080 --> 00:32:43,120
Speaker 1: enough to play with them one year that was his

702
00:32:43,240 --> 00:32:44,920
Speaker 1: rookie year when we know we had a we had

703
00:32:44,920 --> 00:32:47,320
Speaker 1: a little bit of a challenging year, but he was

704
00:32:47,360 --> 00:32:49,080
Speaker 1: one of those guys he just knew he was gonna

705
00:32:49,080 --> 00:32:51,880
Speaker 1: be great, and uh, you know, from his work ethic

706
00:32:52,000 --> 00:32:54,960
Speaker 1: to his football IQ just the way he carried himself.

707
00:32:55,040 --> 00:32:58,640
Speaker 1: And so he's done an unbelievable job of leveraging those

708
00:32:58,800 --> 00:33:01,520
Speaker 1: those skills and that personality and that you know, his

709
00:33:01,640 --> 00:33:05,800
Speaker 1: dynamic personality to be really successful in business. And so

710
00:33:06,240 --> 00:33:09,720
Speaker 1: we've been fortunate enough to work with Omaha Productions. You know,

711
00:33:09,720 --> 00:33:11,560
Speaker 1: they're going to start doing some short and long form

712
00:33:11,640 --> 00:33:15,520
Speaker 1: content for us, and we've been you know, integrated in

713
00:33:15,600 --> 00:33:17,320
Speaker 1: some of the shows that they've been doing, and so

714
00:33:17,920 --> 00:33:20,240
Speaker 1: it's been awesome. Man. He's got a really great team,

715
00:33:20,760 --> 00:33:23,640
Speaker 1: you know, really really smart people, and Peyton and eal

716
00:33:23,680 --> 00:33:24,760
Speaker 1: I have become really funny.

717
00:33:24,760 --> 00:33:24,920
Speaker 5: Man.

718
00:33:24,960 --> 00:33:28,200
Speaker 1: It's the content that they produce is pretty epic. And

719
00:33:28,240 --> 00:33:30,600
Speaker 1: so it was just kind of right down the fairway

720
00:33:30,640 --> 00:33:33,040
Speaker 1: for us to to you know, kind of establish a

721
00:33:33,120 --> 00:33:36,240
Speaker 1: relationship and then work on growing that relationship. And so

722
00:33:36,720 --> 00:33:38,240
Speaker 1: it's going to be a lot of fun in the future.

723
00:33:38,280 --> 00:33:41,640
Speaker 1: We're just getting going and and we're really looking forward

724
00:33:41,680 --> 00:33:42,520
Speaker 1: to that partnership.

725
00:33:42,680 --> 00:33:45,440
Speaker 5: And you guys with the Omaha Productions, you guys were

726
00:33:45,440 --> 00:33:48,560
Speaker 5: involved in the Pro Bowl recently as well. I think

727
00:33:48,600 --> 00:33:50,560
Speaker 5: the Pro Bowl was a big time success this year,

728
00:33:50,880 --> 00:33:53,440
Speaker 5: especially according to my kids, because they couldn't change the talent.

729
00:33:53,760 --> 00:33:55,640
Speaker 1: Yeah, I think, you know, anytime we can get the

730
00:33:55,640 --> 00:33:58,520
Speaker 1: brand out there with a great group like them at

731
00:33:58,640 --> 00:34:01,280
Speaker 1: a great event like the Pro you know, we'd love

732
00:34:01,280 --> 00:34:03,520
Speaker 1: to be involved in NFL Flag. We'd love to do

733
00:34:03,560 --> 00:34:06,520
Speaker 1: some bigger stuff at the Super Bowl. There's so many

734
00:34:06,560 --> 00:34:09,319
Speaker 1: temple events that that fat that it can be a

735
00:34:09,320 --> 00:34:12,799
Speaker 1: part of, whether it's NBA Finals or March Madness or

736
00:34:13,360 --> 00:34:17,120
Speaker 1: Little League World Series. We're going to start really integrating

737
00:34:17,120 --> 00:34:18,759
Speaker 1: it to you sports in a big way and work

738
00:34:18,800 --> 00:34:21,440
Speaker 1: with some of the best organizations in U sports to

739
00:34:21,560 --> 00:34:24,200
Speaker 1: kind of capture that younger demographic and bring this brand

740
00:34:24,280 --> 00:34:27,200
Speaker 1: back to top of mind. But yeah, like I said,

741
00:34:27,239 --> 00:34:29,560
Speaker 1: there's so many temples we can we can be involved in,

742
00:34:29,600 --> 00:34:31,440
Speaker 1: and there's no better team to do it with than

743
00:34:31,480 --> 00:34:35,200
Speaker 1: Omaha Productions. So you know, our job was pretty simple

744
00:34:35,239 --> 00:34:37,680
Speaker 1: in this initiative, which just a supply product and let

745
00:34:37,680 --> 00:34:40,120
Speaker 1: them do their thing. But there's so many fun things

746
00:34:40,200 --> 00:34:42,600
Speaker 1: we can do, you know, with those guys going forward

747
00:34:42,719 --> 00:34:45,000
Speaker 1: at like I said, all these great events in sports

748
00:34:45,000 --> 00:34:45,880
Speaker 1: and culture.

749
00:34:46,200 --> 00:34:49,479
Speaker 5: What was the one thing that's been consistent that you say,

750
00:34:49,840 --> 00:34:53,320
Speaker 5: no matter what it has been, this is always tried

751
00:34:53,360 --> 00:34:56,799
Speaker 5: and true. From playing football at Yale to being in

752
00:34:56,840 --> 00:35:01,520
Speaker 5: the NFL for eleven years, taking over Japanese basketball team,

753
00:35:02,120 --> 00:35:03,600
Speaker 5: now being CEO of Fat Hit.

754
00:35:04,239 --> 00:35:05,560
Speaker 4: What is the one element that.

755
00:35:05,520 --> 00:35:08,600
Speaker 5: Has allowed Chris to be so successful in all these

756
00:35:08,600 --> 00:35:10,920
Speaker 5: different realms but has been tried and true that you

757
00:35:10,960 --> 00:35:13,560
Speaker 5: would say, through it all, this is where I'm at.

758
00:35:13,800 --> 00:35:17,040
Speaker 1: Grid and discipline by far, you know, for me, I've

759
00:35:17,080 --> 00:35:19,920
Speaker 1: always I've always been a very disciplined guy. You know,

760
00:35:19,960 --> 00:35:22,920
Speaker 1: to this day, I still wake up before thirty, I'm

761
00:35:22,960 --> 00:35:25,680
Speaker 1: in the coplunch, I'm in the sauna, and I meditate

762
00:35:25,760 --> 00:35:28,799
Speaker 1: every day. I still train like a professional athlete, because

763
00:35:28,840 --> 00:35:31,520
Speaker 1: I think an entrepreneurs is a lot like an athlete.

764
00:35:31,960 --> 00:35:33,560
Speaker 1: Take care of your body and take care of your

765
00:35:33,560 --> 00:35:37,319
Speaker 1: mind and grind and so look, business is hard, man,

766
00:35:37,520 --> 00:35:41,640
Speaker 1: especially starting businesses is very difficult. Being an entrepreneur could

767
00:35:41,640 --> 00:35:45,120
Speaker 1: be lonely at times, and especially when you're the CEO.

768
00:35:45,320 --> 00:35:49,000
Speaker 1: But I think just consistency and everything you do, you know,

769
00:35:49,080 --> 00:35:52,879
Speaker 1: having discipline, making sacrifices, you know, back in the day,

770
00:35:52,960 --> 00:35:56,120
Speaker 1: and you know, playing football and party in the offseason.

771
00:35:56,160 --> 00:35:57,560
Speaker 1: I was always the guy who was up at at

772
00:35:57,600 --> 00:36:00,680
Speaker 1: six the next morning and getting IVS or a massage.

773
00:36:00,719 --> 00:36:02,919
Speaker 1: You know, it's just it's just trying to be a pro.

774
00:36:02,960 --> 00:36:06,120
Speaker 1: And that's not only in sports, but it's in business.

775
00:36:06,200 --> 00:36:09,360
Speaker 1: And so the access to information right now is with

776
00:36:09,440 --> 00:36:12,279
Speaker 1: the internet is phenomenal. So I've been We've always try

777
00:36:12,360 --> 00:36:14,600
Speaker 1: to have a growth mindset, learn from a you know,

778
00:36:14,640 --> 00:36:17,439
Speaker 1: whether it be a mentor mentors, or learn from people

779
00:36:17,480 --> 00:36:20,680
Speaker 1: I respect. Gary Vee has been a great resource of

780
00:36:20,719 --> 00:36:24,640
Speaker 1: mine and and helping out outside of fat Head and

781
00:36:24,640 --> 00:36:26,680
Speaker 1: and so I think you know the answer your question directly,

782
00:36:26,719 --> 00:36:29,640
Speaker 1: it's grit, It's discipline, and then consistency. For sure.

783
00:36:30,120 --> 00:36:31,719
Speaker 3: I got excited because you said you wake up at

784
00:36:31,719 --> 00:36:34,000
Speaker 3: full thirty, and I'll be telling them my wake up

785
00:36:34,080 --> 00:36:37,160
Speaker 3: that early, and they'd be like why, but why, Like

786
00:36:37,200 --> 00:36:37,600
Speaker 3: I don't know.

787
00:36:37,960 --> 00:36:41,160
Speaker 2: I read a little bit, meditate, pray, go work out,

788
00:36:41,360 --> 00:36:44,160
Speaker 2: so you should do it. So you should start doing that.

789
00:36:45,000 --> 00:36:46,440
Speaker 4: Who are you talking to? I'm looking at you.

790
00:36:47,000 --> 00:36:49,360
Speaker 2: Yeah, I know, but I'm like, we should, we should

791
00:36:49,400 --> 00:36:51,439
Speaker 2: do that. We should get up at full thirty, and

792
00:36:51,480 --> 00:36:54,200
Speaker 2: we should. We got to go back, We got to

793
00:36:54,200 --> 00:36:58,200
Speaker 2: go get our NBA. But every former player.

794
00:36:57,960 --> 00:37:00,480
Speaker 3: Has got an NBA I have one. I just don't

795
00:37:00,480 --> 00:37:02,800
Speaker 3: have the I don't. I have a master's agree, but

796
00:37:02,840 --> 00:37:03,520
Speaker 3: I don't have the NBA.

797
00:37:03,600 --> 00:37:06,520
Speaker 2: So we got to get one. I'm trying to get him.

798
00:37:06,520 --> 00:37:06,919
Speaker 1: He ain't.

799
00:37:07,040 --> 00:37:07,719
Speaker 4: He ain't for it.

800
00:37:08,520 --> 00:37:11,160
Speaker 1: For me, man, it's just waking up and getting wins

801
00:37:11,200 --> 00:37:13,520
Speaker 1: in the morning is key for me. You know, Like

802
00:37:14,360 --> 00:37:16,080
Speaker 1: I hate getting in that cult up every day at

803
00:37:16,080 --> 00:37:17,680
Speaker 1: four thirty, but I do it because I know it's

804
00:37:17,719 --> 00:37:20,640
Speaker 1: a win for me. Yeah, you know, sauna, the dada

805
00:37:20,680 --> 00:37:23,279
Speaker 1: on sauna. As far as it affecting your health, it's

806
00:37:23,400 --> 00:37:26,880
Speaker 1: it's you know, like nothing else. And so and then training,

807
00:37:26,920 --> 00:37:29,600
Speaker 1: I you know, granted I'm vain, but like I train

808
00:37:29,640 --> 00:37:31,840
Speaker 1: because I want to feel good and I want to perform,

809
00:37:31,920 --> 00:37:33,840
Speaker 1: you know, And so if I don't work out, I

810
00:37:33,840 --> 00:37:36,920
Speaker 1: feel horrible. So for me, it's just being consistent everything

811
00:37:36,960 --> 00:37:38,920
Speaker 1: I do. And just you know, I get up early

812
00:37:38,960 --> 00:37:41,719
Speaker 1: and get all my stuff done before my kids get

813
00:37:41,800 --> 00:37:44,640
Speaker 1: up at seven thirty, and so I'll get to enjoy

814
00:37:44,719 --> 00:37:47,040
Speaker 1: that time. And then when when the kids are in school,

815
00:37:47,120 --> 00:37:47,640
Speaker 1: I'm grinding.

816
00:37:47,920 --> 00:37:48,680
Speaker 4: Yeah, I hear that.

817
00:37:48,719 --> 00:37:49,120
Speaker 1: I hear that.

818
00:37:49,239 --> 00:37:53,759
Speaker 3: So, h Mount Rushmore, if you had your own personal

819
00:37:54,000 --> 00:37:58,040
Speaker 3: Mount Rushmore. People that have helped you get to where

820
00:37:58,080 --> 00:38:01,239
Speaker 3: you are right now. Who those four people be.

821
00:38:02,520 --> 00:38:05,759
Speaker 1: Great question? My father, my brother? Okay, I would say

822
00:38:05,760 --> 00:38:10,160
Speaker 1: my whole family. My mom has been an unbelievable.

823
00:38:09,680 --> 00:38:12,200
Speaker 4: Is this one? Are you like giving them three spots?

824
00:38:12,440 --> 00:38:13,400
Speaker 1: I'm giving them three spots.

825
00:38:13,440 --> 00:38:13,920
Speaker 4: Okay.

826
00:38:14,840 --> 00:38:17,640
Speaker 1: Yeah. My dad's had been an amazing influence on my life.

827
00:38:17,719 --> 00:38:21,600
Speaker 1: And my brother was ten years older. My brother played

828
00:38:21,600 --> 00:38:24,239
Speaker 1: football at Princeton, so kind of you always looked at

829
00:38:24,280 --> 00:38:26,279
Speaker 1: to my brother. And my brother has been very successful

830
00:38:26,280 --> 00:38:29,640
Speaker 1: in business. Been with Merrill Lynchince nineteen eighty six, and

831
00:38:29,680 --> 00:38:32,359
Speaker 1: so you know, can call him whatever. He's that guy

832
00:38:32,400 --> 00:38:34,640
Speaker 1: I can call when when when you know, my house

833
00:38:34,680 --> 00:38:36,759
Speaker 1: burns down in Palisades a couple of weeks ago and

834
00:38:37,080 --> 00:38:39,600
Speaker 1: need some advice or you know, some of an event

835
00:38:39,640 --> 00:38:42,520
Speaker 1: to uh. So, I would say my close family has

836
00:38:42,520 --> 00:38:47,480
Speaker 1: been has been, you know my Mount Rushmore other than that,

837
00:38:47,560 --> 00:38:49,200
Speaker 1: you know I had, I had a really good influence

838
00:38:49,239 --> 00:38:51,080
Speaker 1: in my career. I told you about Michael Lurch, who

839
00:38:51,160 --> 00:38:53,600
Speaker 1: was the h He was the owner of the of

840
00:38:53,640 --> 00:38:56,239
Speaker 1: the Hedge Fund, and really just I learned so much

841
00:38:56,239 --> 00:38:58,960
Speaker 1: from that guy. Whether it's you meet someone and you

842
00:38:59,000 --> 00:39:02,279
Speaker 1: send him a handwritten note or you know, how to

843
00:39:02,320 --> 00:39:05,880
Speaker 1: conduct yourself in business, how to conduct yourself and negotiations.

844
00:39:05,920 --> 00:39:08,120
Speaker 1: And then I would say, final kind of four and

845
00:39:08,160 --> 00:39:10,840
Speaker 1: a half is this guy Scott McGregor. I belonged to

846
00:39:10,880 --> 00:39:14,400
Speaker 1: this group called the Outlier Project and it's you know,

847
00:39:14,440 --> 00:39:18,160
Speaker 1: basically the executives from around the world that come together

848
00:39:18,280 --> 00:39:21,359
Speaker 1: and and don't want to be ordinary. And so I've

849
00:39:21,440 --> 00:39:25,040
Speaker 1: learned so much from this guy, Scott McGregor about sending

850
00:39:25,040 --> 00:39:29,040
Speaker 1: people gifts just because you know, or sending people a

851
00:39:29,120 --> 00:39:31,359
Speaker 1: note or an email just telling him you appreciate them

852
00:39:31,480 --> 00:39:34,360
Speaker 1: or you've been thinking about them. Just real thoughtful things

853
00:39:34,360 --> 00:39:36,920
Speaker 1: that I've learned from that guy that have have had

854
00:39:36,920 --> 00:39:39,799
Speaker 1: a real positive impact in my life. And so, yeah,

855
00:39:39,800 --> 00:39:41,840
Speaker 1: hopefully that was a good answer, But my family's been

856
00:39:42,440 --> 00:39:43,000
Speaker 1: everything to me.

857
00:39:43,920 --> 00:39:47,120
Speaker 5: Great answer, since you brought it up. Let's talk about though,

858
00:39:47,400 --> 00:39:50,120
Speaker 5: how's how are you doing? You're the first person I

859
00:39:50,200 --> 00:39:52,560
Speaker 5: met personally that had to deal with the fires out

860
00:39:52,560 --> 00:39:56,319
Speaker 5: there in the Palisades, And how's the recovery process and

861
00:39:56,920 --> 00:39:58,120
Speaker 5: what's next?

862
00:39:58,520 --> 00:40:00,960
Speaker 1: Yeah, it's been it's been a it's been really challenging.

863
00:40:01,000 --> 00:40:04,440
Speaker 1: Three weeks, say the least, you know, we were we

864
00:40:04,440 --> 00:40:06,759
Speaker 1: were home, my wife and I were home at ten

865
00:40:06,880 --> 00:40:09,480
Speaker 1: thirty in the morning when when those fires started, and

866
00:40:10,600 --> 00:40:12,480
Speaker 1: we never thought our house was going to burn down.

867
00:40:13,000 --> 00:40:15,240
Speaker 1: I mean, at one point it was traveling five football

868
00:40:15,239 --> 00:40:18,040
Speaker 1: fields a minute. It was, you know, winds were eighty

869
00:40:18,080 --> 00:40:21,160
Speaker 1: miles an hour. So we we scrambled to go get

870
00:40:21,160 --> 00:40:23,200
Speaker 1: our kids at school, our kids, you know, luckily the

871
00:40:23,239 --> 00:40:25,520
Speaker 1: school was only two blocks away. So we ran up there,

872
00:40:26,000 --> 00:40:29,880
Speaker 1: grabbed our kids, sent them to the nannies place, and

873
00:40:29,880 --> 00:40:31,239
Speaker 1: and we're like, all right, you know, what are we

874
00:40:31,280 --> 00:40:33,279
Speaker 1: gonna do here? And so we knew we had to evacuate.

875
00:40:34,120 --> 00:40:35,760
Speaker 1: We did knew we didn't have a lot of time.

876
00:40:36,719 --> 00:40:39,960
Speaker 1: Traffic was starting to, you know, get crazy, and so

877
00:40:40,080 --> 00:40:42,719
Speaker 1: literally the only things I grabbed are my son's baseball

878
00:40:42,760 --> 00:40:45,920
Speaker 1: stuff and like all these ringsies won were like travel baseball.

879
00:40:46,120 --> 00:40:47,920
Speaker 1: That was it. I didn't have a change of underwear,

880
00:40:48,200 --> 00:40:50,319
Speaker 1: I didn't have a change of clothes. I thought it'd

881
00:40:50,320 --> 00:40:52,480
Speaker 1: be back, right. I thought it'd be the fire would

882
00:40:52,480 --> 00:40:54,440
Speaker 1: be contained. I'd be back the next day, you know,

883
00:40:54,520 --> 00:40:57,960
Speaker 1: back in my house. And you know, traffic was a nightmare.

884
00:40:58,000 --> 00:40:59,880
Speaker 1: I luckily got out of there. I found an escape

885
00:41:00,040 --> 00:41:02,200
Speaker 1: out to get out of the traffic, and so we

886
00:41:02,239 --> 00:41:04,960
Speaker 1: went to my buddy Scott CON's house in Laurel Canyon,

887
00:41:05,200 --> 00:41:09,200
Speaker 1: and then we got evacuated from there the next day.

888
00:41:09,400 --> 00:41:11,440
Speaker 1: So we went to Coronado, which is you know, by

889
00:41:11,480 --> 00:41:13,960
Speaker 1: San Diego, and we were just kind of, you know,

890
00:41:14,239 --> 00:41:17,279
Speaker 1: monitoring from afar and we heard, you know, the next day,

891
00:41:17,320 --> 00:41:20,720
Speaker 1: on Wednesday, our house burned down. And it was tough,

892
00:41:20,920 --> 00:41:24,200
Speaker 1: you know, like not only eleven years in my NFL memories,

893
00:41:24,239 --> 00:41:27,440
Speaker 1: but more importantly my kids stuff. Right, I got two kids,

894
00:41:27,480 --> 00:41:30,920
Speaker 1: six and ten, All their stuff has gone. They just

895
00:41:31,080 --> 00:41:34,040
Speaker 1: love that community, they love their friends in that community.

896
00:41:34,640 --> 00:41:37,359
Speaker 1: You know, our school burned down, our church burned down,

897
00:41:37,880 --> 00:41:42,680
Speaker 1: you know, the sports facilities burned down, and so it's

898
00:41:42,680 --> 00:41:46,040
Speaker 1: been challenging. And so, you know, during these emotional times,

899
00:41:46,120 --> 00:41:48,640
Speaker 1: I thought it was important to like really kind of

900
00:41:48,640 --> 00:41:52,160
Speaker 1: climb above the situation and make really good short term

901
00:41:52,160 --> 00:41:54,400
Speaker 1: decisions like all right, let's not make a crazy emotional

902
00:41:54,400 --> 00:41:57,000
Speaker 1: decision like get out of Dodge, move to you know,

903
00:41:57,120 --> 00:42:01,000
Speaker 1: my wife's in Minnesota where it's freezing. We wanted to

904
00:42:01,000 --> 00:42:03,280
Speaker 1: create some kind of sense of normalcy for the kids.

905
00:42:03,320 --> 00:42:05,839
Speaker 1: And so a lot of people from la were moving

906
00:42:05,840 --> 00:42:08,680
Speaker 1: to Manhattan Beach. A lot we're moving to Orange County,

907
00:42:09,280 --> 00:42:10,799
Speaker 1: and so we were lucky enough to find a good

908
00:42:10,800 --> 00:42:13,479
Speaker 1: spot in Corona del Mar and Newport Beach. We locked

909
00:42:13,520 --> 00:42:16,640
Speaker 1: down a lease for five months and so got the

910
00:42:16,719 --> 00:42:18,799
Speaker 1: kids in a really good public school, got them signed

911
00:42:18,840 --> 00:42:21,560
Speaker 1: up for sports again, and trying to create some sense

912
00:42:21,560 --> 00:42:23,759
Speaker 1: of normalcy. And the good thing was there's a lot

913
00:42:23,800 --> 00:42:26,040
Speaker 1: of people from Palisades down there, including some of my

914
00:42:26,280 --> 00:42:28,759
Speaker 1: my ten year old friends who we played sports with.

915
00:42:28,960 --> 00:42:31,839
Speaker 1: And so it's been good, man, it's been. It's been

916
00:42:31,880 --> 00:42:34,480
Speaker 1: a battle, dealing with not only just a massive amount

917
00:42:34,480 --> 00:42:38,920
Speaker 1: of loss and dislocation, but just a lot of sadness

918
00:42:38,960 --> 00:42:41,800
Speaker 1: and a lot of sorrow and just a lot of loss.

919
00:42:41,840 --> 00:42:44,280
Speaker 1: And so, you know, trying to be strong for my kids.

920
00:42:44,320 --> 00:42:47,880
Speaker 1: My wife's been unbelievable throughout this process, just trying to

921
00:42:47,880 --> 00:42:50,000
Speaker 1: be super present with the kids as much as we can.

922
00:42:50,120 --> 00:42:53,040
Speaker 1: And I think we settled on a good spot that's

923
00:42:53,040 --> 00:42:56,000
Speaker 1: a really good community, and just you know, and then

924
00:42:56,280 --> 00:42:58,719
Speaker 1: I would say, in three or four months, make a

925
00:42:58,719 --> 00:43:00,560
Speaker 1: decision do we want to get out of cal California?

926
00:43:01,080 --> 00:43:02,319
Speaker 1: You know, where do we want? Where do we think

927
00:43:02,320 --> 00:43:04,840
Speaker 1: the next community is for our kids. I think a

928
00:43:04,840 --> 00:43:07,200
Speaker 1: lot of the decisions around our kids and wanted to

929
00:43:07,760 --> 00:43:10,720
Speaker 1: raise them in a good environment. And you know, Pacific

930
00:43:10,760 --> 00:43:13,040
Speaker 1: Policies was an amazing place. It was kind of this

931
00:43:13,120 --> 00:43:16,680
Speaker 1: bubble that you know, no homeless people and not no

932
00:43:16,840 --> 00:43:20,319
Speaker 1: crime and the community was just a lot of benevolent

933
00:43:20,360 --> 00:43:23,480
Speaker 1: people and it was a very very special you know,

934
00:43:23,560 --> 00:43:25,680
Speaker 1: Will I go back, I don't know. I'd like to

935
00:43:25,680 --> 00:43:29,560
Speaker 1: be part of the rebuilding process. Who knows how long

936
00:43:29,640 --> 00:43:32,960
Speaker 1: that's going to take. There's a lot of uncertainty right now.

937
00:43:33,000 --> 00:43:35,319
Speaker 1: But it's just really sad man. I mean, we went

938
00:43:35,400 --> 00:43:39,799
Speaker 1: back and hazmat suits and you know, my poor son,

939
00:43:39,840 --> 00:43:41,960
Speaker 1: my poor ten year old, was like that, if you

940
00:43:41,960 --> 00:43:44,279
Speaker 1: can find anything of mine, it would mean so much

941
00:43:44,280 --> 00:43:47,000
Speaker 1: to me, and like it was just all rubble and ash. Yeah,

942
00:43:47,040 --> 00:43:48,399
Speaker 1: and then I don't sure if you saw the picture

943
00:43:48,440 --> 00:43:51,080
Speaker 1: I found my two face masks, you know, of the

944
00:43:51,800 --> 00:43:54,880
Speaker 1: whatever eight helmets. I had two charred face masks for

945
00:43:54,920 --> 00:43:57,560
Speaker 1: the only thing I could find. So it was sad, man,

946
00:43:57,640 --> 00:44:00,719
Speaker 1: But like, look, these things have happen in life. And

947
00:44:01,040 --> 00:44:03,919
Speaker 1: I think as a as a parent, uh, you got

948
00:44:03,920 --> 00:44:06,240
Speaker 1: to really be strong and be there for your kids.

949
00:44:06,280 --> 00:44:09,080
Speaker 1: But it's just really unfortunate for my kids, and you know,

950
00:44:09,480 --> 00:44:11,759
Speaker 1: and kids in general in California go through COVID and

951
00:44:11,800 --> 00:44:13,799
Speaker 1: then I have to go through this. It's it's a

952
00:44:13,840 --> 00:44:15,839
Speaker 1: lot of loss for kids and experience in a short

953
00:44:15,840 --> 00:44:17,239
Speaker 1: period of time. Yeah.

954
00:44:17,440 --> 00:44:20,360
Speaker 3: Way, I appreciate you coming out man with thank telling

955
00:44:20,360 --> 00:44:23,560
Speaker 3: that story and you've given us an hour of your time.

956
00:44:23,680 --> 00:44:25,200
Speaker 3: So we really do appreciate you coming on.

957
00:44:25,320 --> 00:44:27,440
Speaker 1: I appreciate you guys having you guys do a great job.

958
00:44:27,560 --> 00:44:28,040
Speaker 1: Really love a.

959
00:44:28,040 --> 00:44:30,640
Speaker 4: Showpis Man, appreciate that. Thank you, thanks for sharing with

960
00:44:30,680 --> 00:44:31,440
Speaker 4: that man.

961
00:44:31,440 --> 00:44:34,040
Speaker 5: UH and hopefully Man, we'll keep prayers up for you

962
00:44:34,080 --> 00:44:36,960
Speaker 5: and everybody be praying for everybody out there in California.

963
00:44:37,000 --> 00:44:39,480
Speaker 1: It's been good though. We've been participating in the relief efforts.

964
00:44:39,480 --> 00:44:43,080
Speaker 1: We've partnered with UH with two eleven l a A

965
00:44:43,440 --> 00:44:46,480
Speaker 1: which is a five O one ced nonprofit providing you know,

966
00:44:46,560 --> 00:44:49,440
Speaker 1: resources and information to to you know, people that are

967
00:44:49,440 --> 00:44:53,080
Speaker 1: affected by the fires. We're partnering getting support with from

968
00:44:53,120 --> 00:44:55,840
Speaker 1: the Rams, from the Chargers and and from the Lakers.

969
00:44:55,960 --> 00:44:56,200
Speaker 4: Good.

970
00:44:56,320 --> 00:44:58,320
Speaker 1: So we're gonna do some good partnerships with those guys.

971
00:44:58,360 --> 00:45:00,360
Speaker 1: And it's been good. It's you know, we want to

972
00:45:00,400 --> 00:45:03,200
Speaker 1: give back as an organization, and like I said earlier,

973
00:45:03,200 --> 00:45:04,680
Speaker 1: it's been a lot of loss. Or if we can

974
00:45:04,719 --> 00:45:07,840
Speaker 1: bring some kind of temporary joy to kids' lives, that

975
00:45:07,840 --> 00:45:09,560
Speaker 1: would be be really special for us.

976
00:45:09,600 --> 00:45:13,200
Speaker 4: I forgot about the whole school aspect too. Yeah, that's a.

977
00:45:13,280 --> 00:45:15,440
Speaker 5: Totally different thing that I just see all the houses

978
00:45:15,440 --> 00:45:17,200
Speaker 5: and the damage. You think about the dollars you like, Dude,

979
00:45:17,200 --> 00:45:19,799
Speaker 5: what about the kids that actually have to like now

980
00:45:19,800 --> 00:45:21,120
Speaker 5: we got a new no school?

981
00:45:21,320 --> 00:45:21,520
Speaker 1: Right?

982
00:45:22,120 --> 00:45:24,320
Speaker 4: Well? Man, all right, well Chris you're going I know

983
00:45:24,360 --> 00:45:27,160
Speaker 4: you're gonna handle it. Bro, you got you. Appreciate it,

984
00:45:27,200 --> 00:45:29,440
Speaker 4: and thank you guys for always tuning in. Peanut, good

985
00:45:29,480 --> 00:45:30,160
Speaker 4: job today.

986
00:45:29,960 --> 00:45:30,879
Speaker 1: Man, Thanks you too.

987
00:45:30,920 --> 00:45:33,880
Speaker 4: Man, that was very inspiring, inspiring performance by you.

988
00:45:34,200 --> 00:45:36,440
Speaker 5: All right, But to all our viewers and listeners out

989
00:45:36,440 --> 00:45:39,600
Speaker 5: there wherever you pick up your podcast was Apple podcasts.

990
00:45:39,640 --> 00:45:44,319
Speaker 5: iHeartRadio podcasts, and also check us out on the NFL's you.

991
00:45:44,520 --> 00:45:49,480
Speaker 4: Knew Newer You Dotube channel. Yeah, I spit it out.

992
00:45:49,520 --> 00:45:52,440
Speaker 4: I keep trying to say new newer, but just know

993
00:45:52,560 --> 00:45:54,600
Speaker 4: it's there. Thank you, Peanuts, I got you. Since you kid,

994
00:45:55,000 --> 00:45:59,240
Speaker 4: my damn knee, I'm doing go ahead. Hey I'm Peanut.

995
00:45:59,239 --> 00:46:02,320
Speaker 3: That's wrong, that's us And this is the NFL Player's

996
00:46:02,360 --> 00:46:03,600
Speaker 3: second AX podcast.

997
00:46:03,920 --> 00:46:05,279
Speaker 1: We out appreciate Chuck