Speaker 1: Hey, hey, ba fam, It's time for another Halla Back Monday,
Speaker 1: which is funny because the guests we have on her
Speaker 1: name is Halla. Anyway, this week we're looking back at
Speaker 1: our episode with Halla Taha aka the Podcast Princess. Halla
Speaker 1: is this dynamic, amazing woman. She's the founder and CEO
Speaker 1: of yapp Media, a business podcast network with an award
Speaker 1: winning social media and podcast marketing agency for top podcasters,
Speaker 1: celebrities and CEOs.
Speaker 2: There's a lot to learn from Hollo storage job to
Speaker 2: really give it a listen.
Speaker 1: Okay, hey, hey, hey, we're back.
Speaker 2: We're black.
Speaker 1: Ambition, ambition, ambition, ambition, ambition.
Speaker 2: Hey manager, how you doing girl?
Speaker 3: I'm doing so much better now that I'm here.
Speaker 2: Yy, Welcome back in the seal or whatever.
Speaker 1: You know.
Speaker 2: We have a guest today.
Speaker 3: I'm excited, Yes, lovely, And you're a badass business Boddy,
Speaker 3: which is hard to maintain both and if you kudos.
Speaker 1: So I'm gonna introduce these Halla our guests. Halla Taha,
Speaker 1: dubbed the Podcast Princess, is the host of Young and
Speaker 1: Profiting yapp podcast, frequently raked as the number one business
Speaker 1: and entrepreneurship podcast across all of the apps. Okay, Halla
Speaker 1: is also the founder and CEO of YAP Media, a
Speaker 1: business podcast network with an award winning social media and
Speaker 1: podcast marketing agency for top podcasters.
Speaker 2: Celebrities and CEOs.
Speaker 1: She is well known for her engaged following and influence
Speaker 1: on LinkedIn. Young and Profiting podcast is a top one
Speaker 1: hundred podcasts globally, and Halla has interviewed starred studded guests
Speaker 1: from the likes of Matthew McConaughey, am Alex hormoz On,
Speaker 1: The Worst, Dpak Chokworld, We Love Deva, David John Saith
Speaker 1: God who saith Gotten is like the man when it
Speaker 1: comes to marketing, and cantless others. Her show was recognized
Speaker 1: in twenty twenty two as a webby honoree A. You
Speaker 1: Know we Love webbis around Here and Howa has been
Speaker 1: featured in publications like Entrepreneur, Founder and.
Speaker 2: The New New York Times.
Speaker 1: She is an expert on networking, marketing, social media, personal branding,
Speaker 1: side hustles, entrepreneurship, and podcasting.
Speaker 2: Who Hollow We called that? What being a why Holla?
Speaker 1: It is?
Speaker 2: Also you're a brown girl. How I'm gonna ask you
Speaker 2: where you're from?
Speaker 4: I am brown girl?
Speaker 5: Well, where I'm from is super relevant right now. I'm
Speaker 5: one hundred percent Palestinian. Oh wow, my god, I'm one
Speaker 5: hundred percent first generation Palestinian. My family is still in
Speaker 5: the West Bank.
Speaker 2: So how are you navigating this really hard time?
Speaker 4: Oh, it's been really tough.
Speaker 5: It's been like the tough and I'm running such a
Speaker 5: huge company. I'm one of the few Palestinian voices, so
Speaker 5: I felt like I had this side hustle I never
Speaker 5: asked for, of just having to educate people. There's so
Speaker 5: much misinformation right now, so I'm just trying to just
Speaker 5: de escalate, and it's just.
Speaker 4: A terrible situation. So I'm trying my best. You know.
Speaker 5: Yeah, this sound's tough because there's a lot of misinformation
Speaker 5: going on. There's a lot of emotions, and to be
Speaker 5: quite honest, a lot of people have literally learned history
Speaker 5: wrong right, and so Palestinians and Arabic people and Jewish
Speaker 5: people also are a lot of Jewish people are really
Speaker 5: aware of the actual facts in history and really against
Speaker 5: everything that's happening. There's literally apartheide in Israel. You know,
Speaker 5: this is proven by multiple human rights organizations. I even
Speaker 5: as a US citizen, if I go to Palestine. I'm
Speaker 5: literally treated as an oppressed person who has to drive
Speaker 5: on separate roads, who has to go through checkpoints, who
Speaker 5: somebody could kill me in Israel and literally nobody would
Speaker 5: be prosecuted, nobody would go to jail. It's crazy, right,
Speaker 5: It's literally crazy. But so many people don't know this
Speaker 5: information and they just hear like anti semitism or what like,
Speaker 5: you know, they just go red and they won't even
Speaker 5: listen to what other people are saying. So it's really
Speaker 5: high stakes right now. And as a business person, I'm
Speaker 5: so lucky because I remember when I worked in corporate
Speaker 5: I could never talk.
Speaker 4: About any of this.
Speaker 5: I would, but it would be really looked down on.
Speaker 5: I still was raising money for Palestine. I always whenever
Speaker 5: something was going on, I have to say something. There's
Speaker 5: innocent people at stake and not and the media is controlled, right,
Speaker 5: so I have to put myself out there. But now
Speaker 5: as an entrepreneur, I feel really lucky. You know, so
Speaker 5: many of my clients are Jewish, so many of my
Speaker 5: friends are Jewish. They know that, like daily I advocate
Speaker 5: for everyone, all races, black, white, Jewish, doesn't matter. So
Speaker 5: my daily actions show that I'm a fair person who
Speaker 5: loves everyone. So it gives me a platform now to
Speaker 5: just be able to speak freely. So many of my
Speaker 5: clients are Jewish and literally they're like, keep talking, You're
Speaker 5: educating me so much. So it feels good this time
Speaker 5: around that people are actually listening. But man, it's been
Speaker 5: a tough week. It's been a tough ten days.
Speaker 1: So for those people who are listening to our podcasts
Speaker 1: who are business people and who want to say something
Speaker 1: but are not sure. To Mandy's point, when Black Lives
Speaker 1: Matter came out, I mean, I'm black, Mandy is black,
Speaker 1: and so I felt more educated to be like, this
Speaker 1: is what's happening, because this is happening into my community.
Speaker 1: Are well aware, but I feel like there are a
Speaker 1: lot of people who want to say something and through
Speaker 1: their business, but.
Speaker 2: Are afraid because I don't know the history. I don't
Speaker 2: you know.
Speaker 1: I've watched a couple of videos and I'm not sure.
Speaker 1: I'm like, is this the right video?
Speaker 2: Is this?
Speaker 1: How does one one? Where can we find education? And
Speaker 1: then two how can we start to integrate that into it?
Speaker 1: For those who want to speak.
Speaker 5: Out, Yeah, I would say number one is seek out
Speaker 5: Palestinian voices, go follow me on Instagram. There's so many
Speaker 5: people Sean King is posting a lot of stuff that
Speaker 5: gives people insight of what's actually going on on the
Speaker 5: other side.
Speaker 4: And you need to.
Speaker 5: Proactively seek out these voices because what you watch on
Speaker 5: TV and in the news is only going to give
Speaker 5: you one side. One side is literally controlled by propaganda
Speaker 5: and is basically paid for by the other side, right,
Speaker 5: And so if you want to seek out other sources,
Speaker 5: they have to.
Speaker 4: Be online on social media.
Speaker 5: Seek out Human Rights Watch put out a report about
Speaker 5: the apartheid, Amnesty International put out a report about the apartheide.
Speaker 5: You can read through all those reports that will give
Speaker 5: you all the history, current and previous that you need
Speaker 5: to understand. And then there's lots of documentaries about Gaza
Speaker 5: that you can look up and watch. So I would
Speaker 5: say seek out voices. The other thing I would say
Speaker 5: is like, you've got to refuse to be called an
Speaker 5: anti semi when you want to speak about human rights.
Speaker 5: So every post that you write, I'm not an anti semit,
Speaker 5: I am awed to speak freely, and I am pro
Speaker 5: human rights, I am pro peace, and then start off
Speaker 5: whatever you're going to say, you know, because that's the
Speaker 5: one thing that we need to start to isolate is
Speaker 5: that this.
Speaker 4: Is not a religious issue.
Speaker 5: This is a human rights issue. There's actually a lot
Speaker 5: of Jewish people. Jewish people storm the Capitol, Jewish Voice
Speaker 5: for Peace, if not now or all, these are like
Speaker 5: huge Jewish organizations that three sixty five days a year,
Speaker 5: even before this conflict, are trying to work towards equal
Speaker 5: human rights from Palestinians in a region.
Speaker 4: Right.
Speaker 5: So there's just a lot going on, and I think
Speaker 5: the number one thing that I want from leaders, and
Speaker 5: you know, we weren't expecting to talk about Palestine on
Speaker 5: this podcast. I do not need to talk about this
Speaker 5: this whole time. But the number one thing that I
Speaker 5: think leaders should seriously consider is at least foster a
Speaker 5: dialogue in your business. At least recognize that the Arabic
Speaker 5: people and Palastine people that may work for you, they're
Speaker 5: not doing well right now. They need to be treated
Speaker 5: like humans, be given humanity. Their people are literally a
Speaker 5: genocide is happening in Palestine, and we're hurt. You know,
Speaker 5: we don't feel like our lives are valued. I think
Speaker 5: that we're in a very similar spot to how black
Speaker 5: people felt during black lives matter, when everybody was screaming
Speaker 5: all lives matter. Meanwhile, we're having a genocide, right, So
Speaker 5: it's tough. And I think having open dialogue, not persecuting
Speaker 5: people for speaking out, you know, and advocating for people
Speaker 5: to have healthy dialogues with each other. This is the
Speaker 5: only way that us as a society is going to
Speaker 5: be able to move forward is if we actually have
Speaker 5: open dialogues and if people start learning new information on
Speaker 5: both sides so that we have like more empathy towards
Speaker 5: each other.
Speaker 4: And that takes dialogues.
Speaker 5: So not closing down comments when you put up a post,
Speaker 5: not persecuting people for speaking up, and again just like
Speaker 5: fostering this open dialogue.
Speaker 3: And often getting out of the way of people like
Speaker 3: yourself and.
Speaker 5: Letting you Yeah, I don't know how many people have.
Speaker 3: Maybe I don't need to make a statement. Maybe I
Speaker 3: need to amplify a statement that you make exactly.
Speaker 5: And I have everybody who knows me personally, they're like,
Speaker 5: holl to keep going, like we love you, blah blah blah.
Speaker 4: Then I have these strangers that don't know.
Speaker 5: Me that are like you're an anti semi how like
Speaker 5: you're spreading misinformation and like harassing me. And it's like, bro, like,
Speaker 5: I'm literally Palestinian and have lived the apartheid myself. Do
Speaker 5: not gaslight me about what is truth and what is
Speaker 5: not for me.
Speaker 1: Yeah, And it's crazy when you come from a group
Speaker 1: that is largely oppressed and then the world tells you
Speaker 1: like may not. You're like, I'm sorry, I look like
Speaker 1: this every day. I know the feeling. I know what
Speaker 1: it feels like to navigate from a space of having
Speaker 1: less than for no other reason than you know, the
Speaker 1: origin of my birth. And so you know, I just
Speaker 1: it's been really, really, really and I just have felt
Speaker 1: hands tacked.
Speaker 2: I'm like, I'm not really sure because I'm not afraid
Speaker 2: to say something.
Speaker 1: It's just I didn't feel educated enough to join the conversation,
Speaker 1: you know, because I'm just like, I mean, but I
Speaker 1: know the murder is wrong, no matter what side, and
Speaker 1: I know that lives have been taken on both sides,
Speaker 1: and I just feel like, across the board, that's wrong,
Speaker 1: you know. But I also know, you know, from because
Speaker 1: I am black and visibly black, that for brown people
Speaker 1: across the world, that often our voices are more easily suppressed.
Speaker 1: I mean, I'm seeing there was this. I just was
Speaker 1: reading this morning on like ink dot com that there's
Speaker 1: this conference in that they do every year in Europe.
Speaker 1: I think it's called like the Global or something Summit,
Speaker 1: and the CEO or the whatever. The conference leader let
Speaker 1: me s if I can find it. He said something
Speaker 1: that just basically said, like, you know, like killing people
Speaker 1: is wrong and that genocide is not okay. Facebook dropped
Speaker 1: out of the conference. Google dropped out of the conference, and.
Speaker 2: I was like, wait, it is it wrong to say they?
Speaker 1: So he literally he didn't say I'm with It's just hey,
Speaker 1: like genocide is not okay, killing people is not okay.
Speaker 1: We should have peace, just that simple. And people are
Speaker 1: dropping out because like, what are we saying so it
Speaker 1: is okay to kill people? I just I'm confused about
Speaker 1: what the pushbacks.
Speaker 5: It's really crazy because at this point it's not about
Speaker 5: being pro Palestinian, it's about being anti genocide right, because
Speaker 5: both sides have done wrong things right since nineteen forty eight.
Speaker 5: I can give everybody a quick history lesson about why
Speaker 5: this all started. Right nineteen forty eight, after World War Two,
Speaker 5: Britain sent Jewish refugees from World War Two to Palestine.
Speaker 4: Okay.
Speaker 5: At this point, Palestinians welcome Jewish people with open arms.
Speaker 5: They even let them in their homes and everything was okay.
Speaker 4: A year later, the.
Speaker 5: British armed Jewish people to take over Palestine. They forcibly
Speaker 5: drove out eight hundred thousand people out of five hundred villages.
Speaker 5: They killed fifteen thousand people. These are the descendants of
Speaker 5: the people in Gaza right now. They're refugees that were
Speaker 5: literally forcibly removed from their homes. People are still living
Speaker 5: in homes that they have that Palestinans have the keys.
Speaker 4: To their homes.
Speaker 5: Their grandmothers still have the keys of their homes. There's
Speaker 5: Jewish settlers and people in Israel who literally live in
Speaker 5: the same homes that Palestinians used to live in. They
Speaker 5: have a saying they took it fully furnished, because they
Speaker 5: literally just moved into people's houses with their furniture.
Speaker 2: Okay.
Speaker 5: And so these people are now in Gaza as refugees
Speaker 5: and they've been blockaded for sixteen years. They're not allowed
Speaker 5: to leave. They're blockaded from Egypt and Israel, not allowed
Speaker 5: to leave. And these people Hamas who committed the actions
Speaker 5: on October seventh have been under blockade. Most of these
Speaker 5: people are between seventeen and thirty seven years old, most
Speaker 5: of either their entire lives or most of their lives.
Speaker 5: Not even allowed to leave Gaza, Okay. They're trapped in
Speaker 5: an open air prison. A better name for it is
Speaker 5: a concentration camp. Because they committed no crime other than
Speaker 5: being palace. They're not allowed to leave a city that
Speaker 5: is the size of Detroit, Okay, and it is.
Speaker 2: Blocked off by a wall.
Speaker 5: And that is one part of the occupied territories in Israel.
Speaker 5: The other occupied territory is the West Bank. And so
Speaker 5: the West Bank is a small piece of land that
Speaker 5: was given to the Palestinians. It is occupied. People have
Speaker 5: to drive on separate roads, their water is rationed. All
Speaker 5: this is all controlled. There's checkpoints and so on. And again,
Speaker 5: if somebody gets killed in the West Bank, there's no
Speaker 5: persecution of any Israeli that did it. And people are
Speaker 5: still stealing people's homes, demolishing homes, stealing land, and they're
Speaker 5: just taking over more and more of the West Bank.
Speaker 5: They don't respect the boundaries that they gave the Palestine
Speaker 5: people before this conflict. Two hundred and fifty people were murdered,
Speaker 5: including forty seven children, by Israeli radical settlers. Nobody talks
Speaker 5: about this, right, so it was not unprovoked. It was
Speaker 5: seventy six years of oppression and literally like violence ongoing
Speaker 5: to Palestinians constantly.
Speaker 4: They're basically controlled.
Speaker 5: It's like segregation like how it was back in the
Speaker 5: day in America, right, that is what's going on in
Speaker 5: the region. And so then this Hamas attack happened. Of course,
Speaker 5: nobody can doone that, but we can't help for people
Speaker 5: to be radicalized. If they're literally trapped behind a wall
Speaker 5: and have don't have equal rights and they're you know,
Speaker 5: family is killed, bombed every five years and whatever, right,
Speaker 5: people are obviously going to become radicalized. They're not treated equally.
Speaker 5: So that's the root cause of the problem, and that's
Speaker 5: what people need to get educated on.
Speaker 3: I can't imagine. I mean, I mean, I don't feel
Speaker 3: like this just it lakes me so sad and heartbroken
Speaker 3: beyond the stories that I've heard, And there are some
Speaker 3: journalists out there who are working really hard to get
Speaker 3: in touch with Palestinian voices because like electricity is not
Speaker 3: you know, something that you can take for granted there
Speaker 3: a lot of places don't have I heard that some
Speaker 3: people are using car batteries because they have anticipated power
Speaker 3: outages before. Yeah, car batteries just to charge their phone,
Speaker 3: solar panels just to get electricity. But anyway, it's hard
Speaker 3: to communicate. But the stories that I have heard of
Speaker 3: young twenty somethings, families who will just get a phone
Speaker 3: call and say, this is the Israeli Army. We're letting
Speaker 3: you know there's going to be a strike, get out now,
Speaker 3: and then they don't know if that's real or if
Speaker 3: they need to like pack up and leave, and that
Speaker 3: state of high alert, that state of fear, and I
Speaker 3: know that it's been going on for decades as you've described,
Speaker 3: Like that's for me, it's never okay. And I feel
Speaker 3: like we just don't learn from our own frickin history.
Speaker 3: I know it's great for I and A does not
Speaker 3: equate peace.
Speaker 5: I mean, what happened is that people came over from
Speaker 5: World War Two after the Nazis and everything, and they
Speaker 5: came to Palestine like ready to do anything to just survive,
Speaker 5: and they put all that evil negativity on the Palestinians
Speaker 5: and then just did it. Did this same thing that
Speaker 5: happened to them, literally to the Palestinians, and we had
Speaker 5: nothing to do with the Holocaust, right, So I feel
Speaker 5: that the Palestinians have taken the brunt of the Holocaust,
Speaker 5: like all the pain and the terror and everything has
Speaker 5: just for seventy six years, Palestinians have been unrightfully punished
Speaker 5: for something they did not do.
Speaker 1: So I remember I went to Jordan earlier this year,
Speaker 1: and I just couldn't believe the separation, like, oh, what
Speaker 1: is the river that Jesus was baptized in the Jordan river?
Speaker 1: And I just remember being like wow, there's literally like
Speaker 1: this line and they made it very clear, do not.
Speaker 1: I I was in Jordan on the Jordan side, do
Speaker 1: not get close to this life. And the river wasn't
Speaker 1: it wasn't a part of the river that was very wide.
Speaker 1: It was it wasn't as wide as a street like
Speaker 1: you know, and like I just remember thinking like wow,
Speaker 1: like you know, for so many people, you know, like
Speaker 1: whether you're Christian or Jewish or or Muslim, since it's
Speaker 1: a figure in all three of those like religious whatever
Speaker 1: that figure takes on, whether it's a prophet or savior
Speaker 1: or whatever.
Speaker 2: But I just remember thinking, how sad is it.
Speaker 1: That this important, beautiful place to these three religions is
Speaker 1: radicalized where I can be in the water that's clearly
Speaker 1: touching both sides, but I can't get close to this
Speaker 1: imaginary line that men have created.
Speaker 2: And I just thought, wow, it just.
Speaker 1: Seemed it was such a beautiful place Jordan, but this
Speaker 1: underlying sense of like impending violence, and I just remember
Speaker 1: thinking like it just seemed that part just hit me
Speaker 1: as really sad, like.
Speaker 5: Yeah, yeah, I think the craziest part of all this,
Speaker 5: Tiffany and Mandy is the misinformation going on, and like
Speaker 5: the bubble that Israelis have lived in. You know, they
Speaker 5: get their birthrate paid for the American Jewish people, right,
Speaker 5: they go over to Israel, and they don't see the
Speaker 5: occupied territories.
Speaker 4: They see the few people.
Speaker 5: There's like two million Poustinians or Arab Israelis they call them,
Speaker 5: that live in Israel, that.
Speaker 4: Sort of have equal rights. So people teach them that.
Speaker 5: See, these are the Palestinians. They live freely with us.
Speaker 5: But it's really not the whole story. They don't show
Speaker 5: them the West Bank, they don't tell them about Gaza,
Speaker 5: they don't tell them they're not even allowed to learn
Speaker 5: about the Nepka in history in Israel, so they don't
Speaker 5: even know that happened. They don't know that, like it
Speaker 5: started with ethnic cleansing, and so there's just all this
Speaker 5: misinformation and essentially me having an identity of being Palestinian,
Speaker 5: it is threatening to anybody who has an Israeli identity
Speaker 5: because it threatens their identity. So they want to act
Speaker 5: like we don't exist, or we were a lost people,
Speaker 5: or Israel was a land with no people, but in reality,
Speaker 5: we were ethnically cleansed, and even now Gaza is being
Speaker 5: ethnically cleansed with they forced a million people to move
Speaker 5: out of their homes and they bombed all their homes.
Speaker 5: Now those million people they have nowhere to go. They
Speaker 5: might end up going to Egypt or Syria yea, and
Speaker 5: they're just again like moving more Palestinians out.
Speaker 4: The last thing I'll.
Speaker 5: Say about this is that there's five million Palestinians still
Speaker 5: living in the occupied territories of Palestine which are now Israel,
Speaker 5: and there's like seven or eight million Israelis. It's like
Speaker 5: literally almost half the people are still Palestinian there, and
Speaker 5: there's like ten million Palestinians outside of there that basically
Speaker 5: are refugees now not allowed to go back.
Speaker 4: So it's a big issue.
Speaker 5: Like there's people who are alive today that both think
Speaker 5: that they're Palestinian. There's people alive today that believe there Israeli.
Speaker 4: We need to figure it out. We need to live
Speaker 4: in peace together.
Speaker 1: Yeah, Nope, but thank you so much for I think
Speaker 1: it's so great to get a perspective.
Speaker 2: This was not our intention we brought. Yeah, but I'm glad.
Speaker 4: I'm like, it's just so crazy, like what I.
Speaker 2: Want to give you.
Speaker 3: I know you're so passionate about it, as you should be,
Speaker 3: and this is the moment, and I'm so glad that
Speaker 3: we have a platform we can share with you and
Speaker 3: that you're using your own for that.
Speaker 2: Yeah.
Speaker 3: Oh, I feel like we need a little deep breath moment.
Speaker 3: How do you, I know, to take care of yourself
Speaker 3: in your palestinianbns? You know anyone who's affected by this.
Speaker 5: Where honestly, like it really sucks guys, Like there's not
Speaker 5: a lot of us, not a lot of us with
Speaker 5: a voice, And literally I feel like I can't even grief.
Speaker 4: I can't even grieve.
Speaker 5: All I have to do is just spend every second
Speaker 5: I have just trying to educate and post and like
Speaker 5: battling harassment online for telling the truth. And like, thank god, honestly,
Speaker 5: like all there's two communities that are helping us, Black
Speaker 5: black the black community is helping us.
Speaker 4: Thank god.
Speaker 5: This is really the first time that like really the
Speaker 5: black community is mobilizing and supporting us and Jewish people,
Speaker 5: Jewish people who know what's going on. And now we
Speaker 5: never really had other communities supporting us, and now we
Speaker 5: have these two communities really helping to amplify our voices,
Speaker 5: and it feels like maybe there will be some real change.
Speaker 1: Yeah, I have to say, that's where I heard about
Speaker 1: the most, which I love because you're right, because as
Speaker 1: coming from a population that has also often been oppressed,
Speaker 1: you get to see you're like.
Speaker 2: Wait, wait, wait, wait, wait, wait, what's going on?
Speaker 1: And you know, if you know, especially black women, that's
Speaker 1: where I've seen so many because I don't necessarily I
Speaker 1: mean other than you, how I don't know if I
Speaker 1: know anybody else that's Palestinian, you know, And so a
Speaker 1: lot of the information that I've gotten have been from
Speaker 1: black voices that have shared other Palestinian voices. Yeah, and
Speaker 1: I'm just like wait, and so as I'm reading and
Speaker 1: I'm learning about I'm loving is that I see a lot,
Speaker 1: especially like the black influencer women are posting for better understanding,
Speaker 1: and then you see people angry and you're like, well,
Speaker 1: she's allowed to say I don't know much about this
Speaker 1: topic if you can share respectly in the comments, because
Speaker 1: I'd love to learn, because I'd love to support humanity overall.
Speaker 1: And people get really, really really angry at that. And
Speaker 1: so that's very telling when you say I believe that
Speaker 1: people shouldn't be murdered and people get mad at that.
Speaker 5: Well, it's just it's i think one of the biggest
Speaker 5: polarities in all all this or like issues is that,
Speaker 5: like it's just call spade a spade. Palestinian lives are
Speaker 5: not valued as much as Israeli lives, and that's literally
Speaker 5: what's going on. You know, like fourteen hundred innocent Israeli
Speaker 5: civilians died and that's terrible, and now five thousand Palestinians
Speaker 5: have died, mostly literally children like babies are just getting
Speaker 5: murdered and blown up, and everyone's like they deserved it.
Speaker 2: It's retally like.
Speaker 5: There's like what do you We're defending ourselves, defending yourself
Speaker 5: from what from little babies who literally didn't vote for Hamas,
Speaker 5: Like we need to be fair and like just all
Speaker 5: human lives need to be treated equally and that that's
Speaker 5: like I think what all the Palestinians are crying about.
Speaker 5: We don't we're not supporting Hamas. It's but we can't
Speaker 5: control Hamas. And until the occupation is over, Hamas is
Speaker 5: not going away because they're resisting against uh not having
Speaker 5: freedom right. So it's just we just need a bloodshot
Speaker 5: to stop. And I hope it stops because I need
Speaker 5: to focus on works.
Speaker 3: A family usedtill have family there.
Speaker 5: I have family in the West Bank, So the West
Speaker 5: Bank there's lots of you know, violence and subtle violence,
Speaker 5: but they're not getting bombed like Gaza is, so they're okay.
Speaker 5: Hopefully they'll be okay. But yeah, I don't have family
Speaker 5: and gossip in your.
Speaker 3: Family, Like your immediate family are they here in the US?
Speaker 3: When did you come to the US?
Speaker 5: I was born in the US, so my immediate family
Speaker 5: is in the US, but like all my dad's like
Speaker 5: brothers and sisters and stuff, and my moms are in
Speaker 5: Palestine and some in Jordan. To your point, Tiffany, a
Speaker 5: lot of Palestines are in Jordan, And.
Speaker 3: What's one thing have you visited? I'm sure you have,
Speaker 3: But when's the last time you were able to visit Palestine?
Speaker 5: I have not been back in twenty years. I used
Speaker 5: to go every summer. We have a house there, we
Speaker 5: have land there. It's not safe for me, I, like
Speaker 5: I said, I could get I'm treated like a Palestinian
Speaker 5: even though I'm a US citizen once I go there.
Speaker 5: So again, I'm like, I could literally be killed by
Speaker 5: an Israeli subtler and nothing would happen. And so it's
Speaker 5: just too dangerous for me. And I think I'd be
Speaker 5: targeted because I have such a big platform and stuff.
Speaker 5: I think they'd really give me a big problem.
Speaker 3: I mean, if you could share one happy memory or
Speaker 3: like like a picture of your childhood even in Palestine,
Speaker 3: just for people to sort of show like there was
Speaker 3: a time, yeah, when you were a child there and
Speaker 3: felt safe.
Speaker 5: Maybe I never I always experienced the apartheid, but it
Speaker 5: definitely was safer than now.
Speaker 4: But you know, I remember I would.
Speaker 5: Always like walk to this store, like they had dirt roads,
Speaker 5: right so it's like didn't have paved roads, and all
Speaker 5: my cousins were there. They're all my age, and everybody's
Speaker 5: like really open where you can just like I didn't.
Speaker 4: Ever call to go over my aunt's house, you know.
Speaker 5: I would just like wake up, knock on her door,
Speaker 5: and she'd come make me breakfast, and then I'd go,
Speaker 5: you know, take a walk and like check out the
Speaker 5: olive trees and the fig trees with my cousins and
Speaker 5: climb trees and just be kids, you know, find like
Speaker 5: stray dogs and puppies and take care of them, or
Speaker 5: like little birds and take care of them and stuff
Speaker 5: like that. So we were just like regular kids, just
Speaker 5: you know, enjoying the outdoors and you know, and then
Speaker 5: in the meanwhile of all that, there'd be like a
Speaker 5: Israeli tank driving by, like and that was normal, right.
Speaker 1: I always think to myself, like, because I taught in
Speaker 1: New York for so many years, and the area especially
Speaker 1: that I taught and sometimes get quite violent where there
Speaker 1: might be gunshots, there might be And I always thought
Speaker 1: to myself, no matter where the worst of the world
Speaker 1: shows up, there's always kids, beautiful kids playing and laughing
Speaker 1: and somehow able to eke out some joy in the
Speaker 1: worst parts of the world, and that always gave me
Speaker 1: a little bit of hope, you know, Like you know,
Speaker 1: that's why it's so heartbreaking to see here what's happening.
Speaker 1: But it's just like it's just it's this strange juxtaposition
Speaker 1: that like it could really be this war torn area,
Speaker 1: and kids will find a way to play and laugh
Speaker 1: and enjoy each other in the midst of all the terribleness.
Speaker 1: They will find the little piece of joy available and
Speaker 1: then use use it up the most. But so I'm
Speaker 1: glad you were able to have some good memories. I
Speaker 1: think maybe we should take like a cleansing money. Yeah,
Speaker 1: we're gonna come back and talk a little bit about business.
Speaker 4: Yeah yeah, yeah.
Speaker 1: All right, So we're gonna take a break, pay a
Speaker 1: couple of bills. Everybody, take a whosa, breathe in, breed that,
Speaker 1: and we'll be right back. All right, guys, we are back.
Speaker 2: From a break. So we're gonna switch gears a little
Speaker 2: bit because.
Speaker 1: Halla is like quite big time and business, right and
Speaker 1: we want to really lean into it.
Speaker 2: And I don't know if you have time to stay
Speaker 2: with us. We do. We also tape.
Speaker 1: We call our ba q a where we answer questions
Speaker 1: about entrepreneurship, business, and and money. So we would love
Speaker 1: for you to maybe answer answer some business entrepreneurship questions. Yeah, perfect, great,
Speaker 1: So so yeah, so so, I mean it's hard to
Speaker 1: switch on like my brain, it's.
Speaker 5: Like ooh, yeah, I know, that's just.
Speaker 1: Like so twenty twenty three, I had found how that
Speaker 1: has been. I would say eighty percent of my friends
Speaker 1: that are in business, including myself, had a harder time
Speaker 1: in twenty twenty three than like then it's been in
Speaker 1: a number of years, and it was kind.
Speaker 2: Of a hard business year.
Speaker 1: Have you seen that kind of like trend in your
Speaker 1: business and your business friends and what can people do
Speaker 1: to kind of like you know, like what are your
Speaker 1: suggestions of what have you done to make sure that
Speaker 1: business still runs despite whatever it happened in twenty I
Speaker 1: don't know what happened in twenty twenty three, but I feel.
Speaker 2: Like there was a bit of a squeeze for most people.
Speaker 5: Yeah, I definitely think the first half of the year
Speaker 5: was really just slow and brutal for us. At least
Speaker 5: my company like rocked it second half of the year.
Speaker 5: So I would say, always be proactive in your sales generation.
Speaker 5: So for me, it was just trying to come up
Speaker 5: with creative ideas in order to reach for me with
Speaker 5: the sponsorships for my network, reaching out to as many
Speaker 5: brands as possible, and just coming up with unique ideas
Speaker 5: in order to get leads for our business. Obviously every
Speaker 5: business is different, but I would say putting yourself out there.
Speaker 4: Creating a personal brand, of course, is just.
Speaker 5: Something that I talk a lot about and then just
Speaker 5: proactively generating leads rather than just expecting them everybody to
Speaker 5: just like find you. You've got to put yourself out there,
Speaker 5: create content, and so talk about.
Speaker 3: Your type of business. So you're speaking about yat met yeah,
Speaker 3: which is primarily a podcasting network or do you have
Speaker 3: other types of media that yes, okay.
Speaker 5: So yeah, we're a podcasting network where we sign on shows.
Speaker 4: We have shows like Jenna.
Speaker 5: Kutcher's Gold Digger, Amy Porterfield, John Lee Dumas, so we've
Speaker 5: got a lot of big shows and we help people
Speaker 5: get sponsors and we also help to grow people's shows.
Speaker 5: So that's one aspect of my business. And then I
Speaker 5: have a social media agency where the number one LinkedIn
Speaker 5: marketing agency and a podcast production agency as well, so
Speaker 5: I've got social clients, podcasts, clients, network client.
Speaker 3: And what about the team sort of, I was trying
Speaker 3: to get a picture of the team that supports you
Speaker 3: and do you and which arms of those businesses do
Speaker 3: you feel like has been more you know, contracting in
Speaker 3: this past year where you've had to be creative.
Speaker 4: Yeah, So I have a big team.
Speaker 5: I have about fifty people who work at YAP Media,
Speaker 5: a big team for the social side especially, and I
Speaker 5: think the most difficult thing was in the beginning of
Speaker 5: the year we lost some social clients because everybody was
Speaker 5: basically hurting in their business and one of the first
Speaker 5: things they're going to pull is marketing budget for something
Speaker 5: like social rights. So we lost a lot of clients.
Speaker 5: And unfortunately, the social side of the business is really
Speaker 5: talent heavy, and so that caused me to have to
Speaker 5: like let go of some people, which was really tough
Speaker 5: because it was nothing with their performance, but it was
Speaker 5: just because we didn't have a lot of clients, and
Speaker 5: I sort of had to consolidate and restructure the social
Speaker 5: team so that it would be more flexible as clients
Speaker 5: leave and come and so on. Now we're like fully stacked.
Speaker 5: I'm hiring again and all this stuff. But it's scary
Speaker 5: because again, if the economy goes bad again, people are
Speaker 5: gonna pull out and I'm gonna have to, you know,
Speaker 5: downsize my team. So agencies that are talent heavy are
Speaker 5: really tough in these economic times because you're always having
Speaker 5: to scale down talent scale up talent. The network side
Speaker 5: is really scalable. I have like a five person team,
Speaker 5: and whether we have like twenty podcasters or fifty podcasters,
Speaker 5: it's really the same sized team. So that's a little
Speaker 5: bit more scalable, and that's one of the reasons why
Speaker 5: I've been moving toward and focusing more on growing my network,
Speaker 5: because it's not so talent heavy, understood.
Speaker 3: Yeah, And they're not actually yeah exactly, they're not on
Speaker 3: your payroll necessarily, they're not w two workers. And is
Speaker 3: it that often the podcast that you acquire sort of
Speaker 3: have their own develop their own production team already, they
Speaker 3: just need that addition exactly.
Speaker 5: So with ads, we just we just do the sponsorships
Speaker 5: and it's like the bigger the show. It's the same
Speaker 5: amount of war, but we get paid a lot more
Speaker 5: money because you get paid per download, per commercial. Right,
Speaker 5: So if I sign on a huge show. It's the
Speaker 5: same amount of work if I sign on a small show.
Speaker 5: And so therefore it's like a very scalable opportunity. I
Speaker 5: just have to keep signing really big shows and not
Speaker 5: necessarily having to hire.
Speaker 4: Like every time I get like.
Speaker 5: Three new clients for social, I have to stand up
Speaker 5: a whole new social team where I could hire or
Speaker 5: bring on like twenty podcasters and bring on one person
Speaker 5: to support them or something.
Speaker 1: You know, So, howy you said something about being the
Speaker 1: number one LinkedIn marketing team, So like what does that mean?
Speaker 2: Like, what does LinkedIn marketing? What is that?
Speaker 5: Yeah, so we're the number one LinkedIn marketing agency. A
Speaker 5: lot of the influencers on LinkedIn, like Marshall Goldsmith, Matt Higgins,
Speaker 5: Heather Monahan, myself, it's my team actually behind the scenes
Speaker 5: running their whole LinkedIn And so for.
Speaker 3: That, thanks for just telling me that they ain't doing
Speaker 3: it alone, because.
Speaker 5: I need to hear that my clients don't do like
Speaker 5: we do everything like a to Z and that includes
Speaker 5: creating the content, posting it up, responding to comments, and
Speaker 5: then the real secret sauce on LinkedIn is the DM
Speaker 5: direct message campaigns and so we're doing all these like
Speaker 5: direct message campaigns twenty four to seven driving ROI initiatives.
Speaker 3: Right, that's called DM campaign. So do you have like
Speaker 3: a bot that or do you have people?
Speaker 5: So we it's people mostly virtual assistance in the Philippines.
Speaker 5: I have about twelve people in the Philippines whose full
Speaker 5: time jobs are just dming people on LinkedIn, and so
Speaker 5: we do all these different campaigns. Like so, for example,
Speaker 5: with my podcast, we send out about one thousand dms
Speaker 5: a day to entrepreneurs to listen to young in profiting
Speaker 5: soliciting our new episode, and then if they respond positively,
Speaker 5: we then ask them to write us a review. So
Speaker 5: that's like one example of a DM campaign. Another one
Speaker 5: would be like, let's say one of our clients has
Speaker 5: a new book coming out. Every time they put up
Speaker 5: a post about their book, anybody who likes and comments,
Speaker 5: we then retarget in the DMS. Hey, I noticed that
Speaker 5: you liked my post about my upcoming book. I'd love
Speaker 5: for you to check out the pre order. You can
Speaker 5: get this free thing x y Z here.
Speaker 3: So that's such a good tip, even for someone like
Speaker 3: me who has one admin to like as a task,
Speaker 3: just look at my comments and if people like it.
Speaker 3: Oh yeah, sounds so simple.
Speaker 5: Well, that's called permission based marketing, right, So they took
Speaker 5: the first action. They're essentially raising their hand and saying
Speaker 5: you have permission to reach out to me. If you
Speaker 5: ever reach out to anyone saying hey, I notice you
Speaker 5: engaged on this post. They'll never be like, screw you,
Speaker 5: you spammed me because they took.
Speaker 4: The first action.
Speaker 5: So it's a great way to establish common ground and
Speaker 5: get the conversation going.
Speaker 2: So what does it look like to work with you
Speaker 2: like this? Does it like?
Speaker 1: So? Because I think a lot of like especially entrepreneurs,
Speaker 1: you know, they're thinking like, oh I might want to
Speaker 1: work with an agency, but I don't have any money,
Speaker 1: you know, or like I don't have enough of a budget.
Speaker 2: What does that look like?
Speaker 1: Is it largely like sponsors pay you, so they're not
Speaker 1: paying and you kind of just split this profits. Are
Speaker 1: people really paying out of pocket?
Speaker 3: Like?
Speaker 2: What does that look like? Yeah?
Speaker 5: So for my social clients, they're paying out of pocket
Speaker 5: and we're like a White Glove award winning social media agency,
Speaker 5: so we're not cheap. So it's usually really big CEOs influencers,
Speaker 5: and our minimum retainer is ten thousand dollars a month,
Speaker 5: and that's just LinkedIn, right, if you add on Instagram,
Speaker 5: it's more so we're typically not able to service most
Speaker 5: people because we have such a high ticket offer and
Speaker 5: I essentially need to hire five people to run someone's account.
Speaker 5: It's really intensive, right, But I have a LinkedIn Secrets Masterclass.
Speaker 5: The next one is de Summer thirteenth and fourteenth, and
Speaker 5: basically I have a two day training where I take
Speaker 5: everyone through what I teach my team about.
Speaker 4: How to hack LinkedIn. So we go over creating a.
Speaker 5: Personal brand, copywriting design, and then day two is all
Speaker 5: about the algorithm, engagement hacks, DM campaigns, and I basically
Speaker 5: teach the same thing that I teach my team, and
Speaker 5: a lot of people will like send in their social
Speaker 5: lead or send in a couple of team members and
Speaker 5: then they're literally up to speed.
Speaker 4: And I've created influencers.
Speaker 5: I started this about a year ago and there's been
Speaker 5: like dozens of influencers that have come out of this program.
Speaker 3: Is that the goal, like you're teaching them how to
Speaker 3: then become have a bigger platform, grow their you know
Speaker 3: and yeahs.
Speaker 5: Get engagement, increase their sales, start a personal brand and
Speaker 5: like I said, like literally have created entrepreneur influencers from.
Speaker 3: Strench who How much is the work the two day workshop?
Speaker 5: Usually with we give promo codes, so it's about like
Speaker 5: seventeen seventeen hundred dollars, it's two thousand dollars, and then
Speaker 5: we usually give like thirty if.
Speaker 3: You work for a company and you're in marketing, like
Speaker 3: I would take that, you know, like your company would
Speaker 3: take that for it, you know what I mean? Yeah,
Speaker 3: that's and people don't use their professional development funds enough.
Speaker 3: They just don't think about it. And they also may
Speaker 3: say like, oh, I just have a I heard I
Speaker 3: have a cap of like five hundred. Well make a case,
Speaker 3: you know, have a case for it.
Speaker 5: Well, I'm happy to give you guys a promo code
Speaker 5: and you can get a referral fee for anybody who
Speaker 5: signs on who listens to this podcast if you want.
Speaker 3: Maybe even have done that before. I'm just like it
Speaker 3: sounds good.
Speaker 2: We haven't done that.
Speaker 5: Yeah, okay, oh yeah, it's the promo code that you want.
Speaker 2: Ooh, brown Ambition.
Speaker 3: We usually use brown Ambition for.
Speaker 5: Yeah, we use Brown Ambition together. All right, If you
Speaker 5: guys want thirty five percent off of you, guys five
Speaker 5: percent off. You can go to yap media dot io
Speaker 5: slash course and use code brown ambitions.
Speaker 2: Our one word and we'll do We'll put the link
Speaker 2: in the description.
Speaker 4: Okay, perfect, I have it.
Speaker 2: You said December. When is it again?
Speaker 4: December thirteenth and fourth?
Speaker 3: All virtual, I'm assuming.
Speaker 5: Okay, yeah, it's all virtual, but it's me teaching live
Speaker 5: and guys, this has gotten like twelve.
Speaker 4: Out of ten raving reviews.
Speaker 5: I've had maybe three hundred students go through and never
Speaker 5: had a refund. Everybody has said it's been like one
Speaker 5: of the best master classes they ever took, and so
Speaker 5: I know anyone who takes it is gonna really like
Speaker 5: the class.
Speaker 2: Okay, that sounds great.
Speaker 4: Yeah.
Speaker 1: So what was your first like what was your kind
Speaker 1: of hero business like? For me, it was a bunjeanista.
Speaker 1: I used to teach you one on once when you
Speaker 1: first got into to business like, what did that look like?
Speaker 2: What was the first thing that you started with?
Speaker 4: Well, I had a crazy You didn't ask anything about
Speaker 4: my background.
Speaker 5: My background is crazy to I had a crazy background.
Speaker 5: So I started off working at Hot ninety seven when
Speaker 5: I was in college for three years.
Speaker 4: I was Angie Martinez his.
Speaker 5: Assistant oh New York, Yeah, unpaid assistant for three years.
Speaker 5: So I was essentially a glorified intern. That was like
Speaker 5: the foot of the intern.
Speaker 3: You can't do that anymore, that's.
Speaker 5: Illegal now, But that was like what everybody did at
Speaker 5: Hot ninety seven before. So I thought I was going
Speaker 5: to be the next Angie Martinez. I ended up leaving
Speaker 5: because they didn't give me a paid job, and I
Speaker 5: got upset. Me and Angie riifye now and I started
Speaker 5: a blog site called the Sorority of Hip Hop dot
Speaker 5: com Strawberry Blunt dot com.
Speaker 4: I was bad girl back.
Speaker 5: Then, and the podcast, sorry, the website blew up. It
Speaker 5: was like in twenty ten when like.
Speaker 4: Blogs were super hot.
Speaker 5: We were like, you know, up there with rap radar
Speaker 5: and all those other types of blogs. We almost had
Speaker 5: a show on MTV. They filmed me all summer. I
Speaker 5: was going to be the lead of a show right
Speaker 5: after they ended Jersey Shore, and I was like hosting
Speaker 5: parties at the time with this blog side and everything
Speaker 5: like this.
Speaker 4: MTV backed out two weeks before they were supposed to
Speaker 4: air the show.
Speaker 5: I was devastated because by then I got rejected from
Speaker 5: Hot aty seven. I also was swaying the morning's co
Speaker 5: host for two weeks, and then they.
Speaker 2: Fired me after two weeks.
Speaker 5: And then I didn't get MTV, and so I had
Speaker 5: all these at bats but didn't make it. So then
Speaker 5: I got like sort of thought, all right, maybe this
Speaker 5: isn't for me.
Speaker 4: Let me go into corporate.
Speaker 5: I worked at HP, then Disney, and I started my
Speaker 5: podcast Young In Profiting about four years into my corporate
Speaker 5: career when I just fell bored and wasn't doing it
Speaker 5: for money. I was just thought, you know, I know
Speaker 5: how to do this. Podcasts are hot now. I had
Speaker 5: all the online radio shows working on the side of
Speaker 5: Hot ninety seven, and when I had the blog site,
Speaker 5: so I knew a lot about radio and production, right, Okay,
Speaker 5: let me just do this, And so I started this podcast.
Speaker 5: By episode two, I had ten volunteers in a Slack channel.
Speaker 5: I had all these fans on LinkedIn because I started
Speaker 5: my LinkedIn journey at this point that would reach out
Speaker 5: to me and be like, I just want to help
Speaker 5: your show change my life. And so I knew how
Speaker 5: to do all these different things audio editing, video editing,
Speaker 5: social media, blog posting, building websites. I knew all this
Speaker 5: different marketing stuff, so I started taking these volunteers and
Speaker 5: then teaching them things. I taught one guy how to
Speaker 5: do videos, one guy how to do a website, one
Speaker 5: girl how to do my social Then fast forward two
Speaker 5: years later, my show's like really big, and all the
Speaker 5: guests that are coming on my show are these rich CEOs, authors, influencers,
Speaker 5: And at the end of my show, I kept getting
Speaker 5: asked the same question, how did you build your LinkedIn?
Speaker 4: Can you do this for me?
Speaker 5: How did you grow your podcast? Can you do this
Speaker 5: for me? And I had all these volunteers, and I
Speaker 5: would always say, like, I'm so sorry, I just have
Speaker 5: a volunteer team. I've got a corporate career. This is
Speaker 5: just for fun. Until COVID hit and I found myself
Speaker 5: with all this free time, and a couple of these
Speaker 5: guests on my show were being very persistent about being
Speaker 5: my clients, and then I just started taking my first clients.
Speaker 5: My second client, Guys, was a thirty thousand dollars retainer
Speaker 5: a month. Oh my second client, and so within six
Speaker 5: months my company was already making one hundred grand a month.
Speaker 5: I had thirty paid employees around the world. Quit my job,
Speaker 5: and just the rest is history. Now I'm like, you know,
Speaker 5: my company is making probably almost five million dollars by
Speaker 5: the end of the year this year. So it's been
Speaker 5: an awesome journey of just lots of struggle until one
Speaker 5: time it hit, you know, and then I just kept
Speaker 5: rolling with it.
Speaker 3: CEO, like, do you have other executive level support alongside you?
Speaker 3: I do?
Speaker 2: I do.
Speaker 5: I'm definitely the CEO and founder, but I have Jason
Speaker 5: who is one of my executives, and Kate, and so
Speaker 5: Jason helps me run the network, Kate helps me run
Speaker 5: the social media agency. I'm really in charge of, like
Speaker 5: at this point, sales, new business. I recruit podcasters, closed
Speaker 5: sponsorship deals, and close social deals. But other than that,
Speaker 5: I just have everybody doing everything else, and I just
Speaker 5: kind of think of new ideas.
Speaker 3: It sounds like you've gotten to that nice place where
Speaker 3: instead of doing everything, you can sort of like focus
Speaker 3: on your zone and genius. Is that right? Is that
Speaker 3: how you feel?
Speaker 2: Yeah?
Speaker 5: I think one of my key reasons for being so
Speaker 5: successful is my ability to delegate, because even because I
Speaker 5: had started this podcast as a side hustle, so from
Speaker 5: the start, I've been delegating to all my volunteers.
Speaker 4: So from the start, I always had.
Speaker 5: A remote team and people to help me, and I
Speaker 5: just I'm really good at just like letting go and
Speaker 5: teaching people and then letting them take it on and
Speaker 5: elevating them.
Speaker 3: You know, well, I love me some ones. Did I
Speaker 3: talk over you again?
Speaker 2: You Okay?
Speaker 3: No?
Speaker 2: I was just going to say that, Like, so what
Speaker 2: you know?
Speaker 1: So you have these businesses, these kind of successful, successful
Speaker 1: subsidiaries of the original business, Like.
Speaker 2: Where do you see yourself?
Speaker 1: And then that's like five to ten years, Like what's
Speaker 1: what's the desired outcome for when it all shakes out?
Speaker 4: Well?
Speaker 5: Building this podcast network. We're already just one year in.
Speaker 4: I've signed like.
Speaker 5: Huge podcasts, Like I told you, I've got Jenaicature, Amy Porterfield,
Speaker 5: Trent Shelton, Like, I just got all these huge names.
Speaker 4: We're crushing it.
Speaker 5: I want to be as known as like Wonder he
Speaker 5: is in this space in terms of a podcast network, right,
Speaker 5: I really think that's going to happen within the next year.
Speaker 5: We're already, you know, up there with all the major networks.
Speaker 4: Already.
Speaker 5: I'm writing books, so like personally, I'm going to put
Speaker 5: out a book in twenty twenty five hopefully, So I
Speaker 5: don't have a name yet. It's all just getting started now.
Speaker 5: So like I just signed a contract, ex thank you,
Speaker 5: thank you, uh so, going to be writing a book,
Speaker 5: going to be putting out I'm sure I'll put out
Speaker 5: a podcast course, But really it's just honestly growing by
Speaker 5: network and we're the only network that has a full
Speaker 5: service social media arms. So we're not just monetizing people's podcasts.
Speaker 5: We're monetizing their YouTube or monetizing their social branded content,
Speaker 5: and then we're able to.
Speaker 4: Execute on all of it on their behalf.
Speaker 5: So it's a really innovative approach and there's no other
Speaker 5: networks that are really even competing with us in this space.
Speaker 3: I want to go back to LinkedIn because I love
Speaker 3: it so much, and I'm actually I have I have
Speaker 3: a community of women called the Mandy Moneymakers Women of Color,
Speaker 3: and it's career coaching, and my specialty is negotiations. I
Speaker 3: live for the high and the thrill of a negotiation.
Speaker 3: I would love to know though, because it seems like
Speaker 3: with LinkedIn you're sort of maybe working with people who
Speaker 3: are using it for their businesses or for their brands.
Speaker 3: I work with women who want to use it to
Speaker 3: amplify their career and maybe build a brand. Do you
Speaker 3: have any like keys to LinkedIn that you can share.
Speaker 3: I'm curious. It sounds like you know some stuff even
Speaker 3: I don't know, So I want to learn like three
Speaker 3: keys to maximizing LinkedIn right now that we can sort
Speaker 3: of take away.
Speaker 4: Yes, so three tips for LinkedIn.
Speaker 5: LinkedIn right now is prioritizing meaningful content, which means that
Speaker 5: you want to focus on your keywords. You want to
Speaker 5: make sure that your profile has keywords that are aligned
Speaker 5: to your niche that people would be searching for that
Speaker 5: keyword on LinkedIn, And then you want to make sure
Speaker 5: that your posts also include those same keywords that might
Speaker 5: be found in your first connections following that have those
Speaker 5: keywords in their profile. That way LinkedIn can basically match
Speaker 5: your post and serve them to people who have those
Speaker 5: keywords in their profile. So again, LinkedIn is looking for experts.
Speaker 5: So if you put up a post and it has
Speaker 5: a keyword, like let's say you're in real estate, you
Speaker 5: put up a post that has the real estate keyword,
Speaker 5: your profile is validated that you're a real estate expert.
Speaker 5: You've got that keyword, you've got people who have like
Speaker 5: put skills related to real estate on your profile, and
Speaker 5: so LinkedIn can validate through their algorithms that you're an expert.
Speaker 5: Now LinkedIn is going to serve that real estate post
Speaker 5: to other people who have real estate in profile in
Speaker 5: their first connections. If those people engage on your posts,
Speaker 5: they're going to share it with those people's followings who
Speaker 5: are likely in the same industry niche, and.
Speaker 4: Then you'll have more visibility.
Speaker 5: Right. The second thing to note is that shares is
Speaker 5: really where it's at on LinkedIn. Every single viral action
Speaker 5: on LinkedIn is actually weighed differently. So alike, for example,
Speaker 5: is one point, a common is two points, a share
Speaker 5: is four points. So if you want to go viral,
Speaker 5: you always need to optimize for shares, and that means
Speaker 5: that you want to have shareable content. Most of the
Speaker 5: sharable content is typically inspirational or motivational because they're most
Speaker 5: relatable to the broadest audience.
Speaker 3: Right.
Speaker 5: Educational content is also really sharable. It's not as sharable,
Speaker 5: but it will be shared in a more targeted niche way. Right,
Speaker 5: So you always want to optimize for shares. So that's
Speaker 5: the second point, and the third point is you want
Speaker 5: to understand all the different engagement hacks on LinkedIn and
Speaker 5: the little nuances because on LinkedIn, it's not really about
Speaker 5: your content.
Speaker 4: It's about how you post.
Speaker 5: Up your content that's more important than the actual content itself. So,
Speaker 5: for example, in your caption, if you're trying to go viral,
Speaker 5: you should not link out to an external third party
Speaker 5: link because LinkedIn's.
Speaker 4: Goal is to keep people engaged on.
Speaker 5: The platform for as long as possible, So you never
Speaker 5: want to bring them to like YouTube, for example in
Speaker 5: the caption, because LinkedIn will suppress the post. There's also
Speaker 5: all these different like other spam filters that you need
Speaker 5: to avoid, such as like chunky paragraphs. People like to
Speaker 5: skim because everybody's reading on mobile, so you want to
Speaker 5: have like line by line content on social media. A
Speaker 5: paragraph is really one or two sentences, not three to
Speaker 5: five sentences, right, So you want to have paragraph breaks
Speaker 5: and make it more skimmable in terms of your caption
Speaker 5: and as short as possible. Also, you want to make sure,
Speaker 5: like I said, that you have got keywords in your post.
Speaker 5: You want to make sure you're using hashtags correctly three
Speaker 5: hashtags max. Right, So a lot of people put too
Speaker 5: many hashtags. It's not Instagram. You'll actually hurt yourself if
Speaker 5: you put too many hashtags. You shouldn't tag people who
Speaker 5: aren't going to engage on your posts. So there's so
Speaker 5: many different like little nuances and hacks that you need
Speaker 5: to learn when it comes to LinkedIn.
Speaker 3: Okay, that's I mean, that's some great takeaways for now,
Speaker 3: and I feel like that's always changing. So when it
Speaker 3: comes to following those shifts. And for example, I used
Speaker 3: to work in SEO marketing, so we were constantly obsessed
Speaker 3: with what Google was doing and thinking and feeling all
Speaker 3: the time. And they would like put out these reports
Speaker 3: once a year on like their eight score, which is
Speaker 3: expertise off. I forget all of them. I haven't been
Speaker 3: in there in a minute. But anyway, so where are
Speaker 3: you tracking the trends of LinkedIn? Are you just seeing
Speaker 3: it because you're in it so much?
Speaker 5: Well, I'm an influencer myself, and because I'm running most
Speaker 5: of the influencer accounts, I see the trends right away.
Speaker 4: We have all these social dashboards where I.
Speaker 5: Can see like the assets, hype, the engagement and so on,
Speaker 5: and so I can see right away. For example, polls
Speaker 5: were really popular, then they become unpopular, and now they're
Speaker 5: popular again. And I can see those fluctuations. Right, Hey,
Speaker 5: we put out a poll and everybody did good this week.
Speaker 5: Let's keep testing poles and see how they do. Right,
Speaker 5: So I see the trends really quickly because of that
Speaker 5: and can validate things like that.
Speaker 1: Am So I feel it's so crazy because you know,
Speaker 1: when LinkedIn first came out, it was like this is
Speaker 1: where you go to get a job.
Speaker 2: Yeah, he and so like what if you're you know.
Speaker 1: And if you're someone who thought that that's all LinkedIn
Speaker 1: could be good for? So what are the other ways
Speaker 1: that people can maximize LinkedIn? Not just coming here to
Speaker 1: look for a job. That's great, but what are the
Speaker 1: other things like you can Oh, LinkedIn.
Speaker 4: Is awesome, So let me give you a stop.
Speaker 5: There's one hundred and thirty five million active daily users
Speaker 5: on LinkedIn that are looking at content. Guess how many
Speaker 5: people are actually creating content? What percentage of that one
Speaker 5: thirty five million do you guys think are creating percent?
Speaker 2: What do you say is right?
Speaker 5: Five five percent? Five percent of people are only creating content?
Speaker 5: So there's so much like room to grow there's not
Speaker 5: a lot of competition, and if you know the engagement hacs,
Speaker 5: like if you took my class, for example, anybody who
Speaker 5: takes my class from the first week, they're getting three
Speaker 5: hundred likes on their stuff, like they're doing really well
Speaker 5: and getting a lot of visibility because there's not a
Speaker 5: lot of competition, especially if you sort of know how
Speaker 5: to leverage the algorithm to your benefit, so you can
Speaker 5: become the dominant person in your niche on LinkedIn, and
Speaker 5: that can give you a lot of leverage. The other
Speaker 5: reason why it's especially great for business owners is because
Speaker 5: it allows you to do really great proactive lead generation.
Speaker 5: You can send out an unlimited amount of dms. There's
Speaker 5: a couple different hacks, like, for example, you can join
Speaker 5: a group.
Speaker 4: And on LinkedIn.
Speaker 5: You guys, if you're not really LinkedIn savvy, you may
Speaker 5: not know this, but you're only allowed to DM your
Speaker 5: first connections, right, But you can unlimitedly DM your first connection.
Speaker 5: So let's say you get up to the limit of
Speaker 5: thirty thousand first connections. You can DM those thirt thousand
Speaker 5: connections about one thousand or two thousand a day and
Speaker 5: generate leads just through those thirty thousand connections, So it's
Speaker 5: always a goal to try to reach and get those
Speaker 5: thirty thousand connections with people who are in your target
Speaker 5: audience for your business. Right outside of that, you can
Speaker 5: join groups that have your target audience, and once you're
Speaker 5: in that group, you can then DM everybody in that group. So,
Speaker 5: for example, when I'm soliciting my LinkedIn masterclass, I'll join
Speaker 5: all the social media groups and I'll be dming people
Speaker 5: to join my masterclass, and I get so many leads
Speaker 5: in business and business folks that way. The other thing
Speaker 5: that you can do is just understand the titles that
Speaker 5: you're looking for, who typically buys from you, and then
Speaker 5: proactively invite those people to your network and then again
Speaker 5: DM them and start a.
Speaker 4: Campaign with them.
Speaker 5: So there's no other platform like that that you can
Speaker 5: like search. LinkedIn has all these different search attributes. You
Speaker 5: can search by locations, title, company, you know, so many
Speaker 5: different search factors, and also by behaviors, the events they
Speaker 5: sign up for, the groups they sign up for, the
Speaker 5: people they engage with, and then you can retarget them
Speaker 5: in the DMS, which is really different from any other
Speaker 5: social platforms. So when somebody comes to me for social
Speaker 5: media and they're like a coach or they have some
Speaker 5: sort of B to B business, anybody who basically offers
Speaker 5: a service that's not necessarily like a product. Right, products
Speaker 5: don't do that well on LinkedIn, but any services do.
Speaker 5: I'm always like, LinkedIn is where I'm going to get
Speaker 5: you ROI. Let's start with LinkedIn. I'll get you ROI.
Speaker 5: Then you can go onto other platforms because that's it's
Speaker 5: the easiest place.
Speaker 4: To make money online. Honestly, it's crazy.
Speaker 1: I'm just looking at my LinkedIn I never want I'd
Speaker 1: never go on and I'm looking. I'm like, I've got
Speaker 1: twenty thousand followers. I'm leaving a lot of money on
Speaker 1: the table.
Speaker 2: Huh.
Speaker 4: Yeah, we could ten x that if you want some any.
Speaker 2: Yeah, but I'm like, I wouldn't.
Speaker 1: I guess I haven't really thought about like what do
Speaker 1: I find them, what do I need from them?
Speaker 2: What do I know?
Speaker 1: Like like yeah, it just would be thinking about.
Speaker 2: Like what what's you know? What's this product?
Speaker 5: Well, like your podcast would be a good one to
Speaker 5: get people to subscribe and review your podcasts, And then
Speaker 5: don't you have a core or something like that?
Speaker 2: Yeah? I do.
Speaker 1: I have an online school deliver with your academy. I mean,
Speaker 1: it's not that we don't have it's just that I
Speaker 1: never thought about. You know, I'm on there. You know
Speaker 1: we have our but I just you know, people will
Speaker 1: ask to connect and be a part of my network,
Speaker 1: and I'm just like sure, you know, I just looked.
Speaker 2: I was like this, twenty thousand shores. That's a lot.
Speaker 3: I use LinkedIn heavily for my business as a career
Speaker 3: negotiation coach. It makes so much sense. And I use
Speaker 3: not as much from the to DM people that's really smart,
Speaker 3: to like DM people who follow you, but a lot
Speaker 3: of leads that come into my even my freebie, you know,
Speaker 3: my negotiation scripts come from LinkedIn. And then also I
Speaker 3: think second to that is reels. You know, reels are
Speaker 3: super powerful. Do you help with like other platforms as
Speaker 3: well or just LinkedIn?
Speaker 5: Yeah, we do, Instagram, YouTube, threads, Twitter, but really it's
Speaker 5: LinkedIn and Instagram is the main focus in terms of growth.
Speaker 3: What I love about LinkedIn too for people because I
Speaker 3: deal with a lot of women who are like wet
Speaker 3: make it. I don't want to learn the new TikTok
Speaker 3: dance and do the reels to get business, just like
Speaker 3: the new blog, you know.
Speaker 5: And also the best performing asset is a picture and
Speaker 5: a story, right, So videos don't even work well on LinkedIn.
Speaker 5: We didn't talk about that. So videos don't even work well.
Speaker 5: And that's the most time consuming and most expensive thing
Speaker 5: to create on LinkedIn. You just need photos and like
Speaker 5: meaningful content, educational content and stories and you'll do great.
Speaker 1: You have me looking at LinkedIn like, hey girl, you
Speaker 1: might see me a little more.
Speaker 2: Well.
Speaker 1: We want you know, we want to respect your time
Speaker 1: because we want to have you on for our b
Speaker 1: a QA. We just want to yes, thank you so much,
Speaker 1: holla you one. Thank you for being so vulnerable and open,
Speaker 1: you know, as a Palestinian about what's happening and just
Speaker 1: giving us, you know, educating us on some which I'm
Speaker 1: sure so many of our listeners have never really known
Speaker 1: or heard before, and maybe you have.
Speaker 2: But to hear.
Speaker 1: From someone who gets to experience and said, you know,
Speaker 1: from that group, I think is really critical. So thank
Speaker 1: you for sharing your voice in that way. But also
Speaker 1: thank you for being this amazing business woman that was
Speaker 1: able to pivot and then share like all this insights
Speaker 1: about what does it look like to market yourself? What
Speaker 1: does it look like to grow a business, and you know,
Speaker 1: what does it look like to pivot when you get
Speaker 1: so many knows it'd be so easy to give up,
Speaker 1: and you didn't. So we really thank you for sharing
Speaker 1: all parts of yourself today.
Speaker 4: I appreciate you. Guys, appreciate you.
Speaker 5: Tiffany and Mandy, thank you so much.
Speaker 1: All right, y'all, we will see you on Friday for Baqa.
Speaker 2: Didn't I tell you what an awesome throwback? I just
Speaker 2: love taking a trip down memory lane.
Speaker 1: Right, so make sure to check out Briana Bishin not once,
Speaker 1: not twice, but thrice a week. Oh no, those traits
Speaker 1: a Samana. Look at me, I'm bilingual. So anyway, yes,
Speaker 1: we will see you on Monday