WEBVTT - Build Your Brand and Profit  (How-To Monday)

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<v Speaker 1>Hey, hey, ba fam, It's time for another Halla Back Monday,

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<v Speaker 1>which is funny because the guests we have on her

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<v Speaker 1>name is Halla. Anyway, this week we're looking back at

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<v Speaker 1>our episode with Halla Taha aka the Podcast Princess. Halla

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<v Speaker 1>is this dynamic, amazing woman. She's the founder and CEO

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<v Speaker 1>of yapp Media, a business podcast network with an award

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<v Speaker 1>winning social media and podcast marketing agency for top podcasters,

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<v Speaker 1>celebrities and CEOs.

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<v Speaker 2>There's a lot to learn from Hollo storage job to

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<v Speaker 2>really give it a listen.

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<v Speaker 1>Okay, hey, hey, hey, we're back.

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<v Speaker 2>We're black.

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<v Speaker 1>Ambition, ambition, ambition, ambition, ambition.

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<v Speaker 2>Hey manager, how you doing girl?

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<v Speaker 3>I'm doing so much better now that I'm here.

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<v Speaker 2>Yy, Welcome back in the seal or whatever.

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<v Speaker 1>You know.

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<v Speaker 2>We have a guest today.

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<v Speaker 3>I'm excited, Yes, lovely, And you're a badass business Boddy,

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<v Speaker 3>which is hard to maintain both and if you kudos.

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<v Speaker 1>So I'm gonna introduce these Halla our guests. Halla Taha,

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<v Speaker 1>dubbed the Podcast Princess, is the host of Young and

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<v Speaker 1>Profiting yapp podcast, frequently raked as the number one business

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<v Speaker 1>and entrepreneurship podcast across all of the apps. Okay, Halla

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<v Speaker 1>is also the founder and CEO of YAP Media, a

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<v Speaker 1>business podcast network with an award winning social media and

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<v Speaker 1>podcast marketing agency for top podcasters.

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<v Speaker 2>Celebrities and CEOs.

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<v Speaker 1>She is well known for her engaged following and influence

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<v Speaker 1>on LinkedIn. Young and Profiting podcast is a top one

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<v Speaker 1>hundred podcasts globally, and Halla has interviewed starred studded guests

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<v Speaker 1>from the likes of Matthew McConaughey, am Alex hormoz On,

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<v Speaker 1>The Worst, Dpak Chokworld, We Love Deva, David John Saith

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<v Speaker 1>God who saith Gotten is like the man when it

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<v Speaker 1>comes to marketing, and cantless others. Her show was recognized

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<v Speaker 1>in twenty twenty two as a webby honoree A. You

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<v Speaker 1>Know we Love webbis around Here and Howa has been

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<v Speaker 1>featured in publications like Entrepreneur, Founder and.

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<v Speaker 2>The New New York Times.

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<v Speaker 1>She is an expert on networking, marketing, social media, personal branding,

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<v Speaker 1>side hustles, entrepreneurship, and podcasting.

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<v Speaker 2>Who Hollow We called that? What being a why Holla?

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<v Speaker 1>It is?

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<v Speaker 2>Also you're a brown girl. How I'm gonna ask you

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<v Speaker 2>where you're from?

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<v Speaker 4>I am brown girl?

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<v Speaker 5>Well, where I'm from is super relevant right now. I'm

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<v Speaker 5>one hundred percent Palestinian. Oh wow, my god, I'm one

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<v Speaker 5>hundred percent first generation Palestinian. My family is still in

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<v Speaker 5>the West Bank.

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<v Speaker 2>So how are you navigating this really hard time?

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<v Speaker 4>Oh, it's been really tough.

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<v Speaker 5>It's been like the tough and I'm running such a

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<v Speaker 5>huge company. I'm one of the few Palestinian voices, so

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<v Speaker 5>I felt like I had this side hustle I never

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<v Speaker 5>asked for, of just having to educate people. There's so

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<v Speaker 5>much misinformation right now, so I'm just trying to just

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<v Speaker 5>de escalate, and it's just.

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<v Speaker 4>A terrible situation. So I'm trying my best. You know.

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<v Speaker 5>Yeah, this sound's tough because there's a lot of misinformation

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<v Speaker 5>going on. There's a lot of emotions, and to be

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<v Speaker 5>quite honest, a lot of people have literally learned history

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<v Speaker 5>wrong right, and so Palestinians and Arabic people and Jewish

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<v Speaker 5>people also are a lot of Jewish people are really

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<v Speaker 5>aware of the actual facts in history and really against

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<v Speaker 5>everything that's happening. There's literally apartheide in Israel. You know,

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<v Speaker 5>this is proven by multiple human rights organizations. I even

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<v Speaker 5>as a US citizen, if I go to Palestine. I'm

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<v Speaker 5>literally treated as an oppressed person who has to drive

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<v Speaker 5>on separate roads, who has to go through checkpoints, who

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<v Speaker 5>somebody could kill me in Israel and literally nobody would

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<v Speaker 5>be prosecuted, nobody would go to jail. It's crazy, right,

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<v Speaker 5>It's literally crazy. But so many people don't know this

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<v Speaker 5>information and they just hear like anti semitism or what like,

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<v Speaker 5>you know, they just go red and they won't even

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<v Speaker 5>listen to what other people are saying. So it's really

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<v Speaker 5>high stakes right now. And as a business person, I'm

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<v Speaker 5>so lucky because I remember when I worked in corporate

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<v Speaker 5>I could never talk.

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<v Speaker 4>About any of this.

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<v Speaker 5>I would, but it would be really looked down on.

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<v Speaker 5>I still was raising money for Palestine. I always whenever

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<v Speaker 5>something was going on, I have to say something. There's

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<v Speaker 5>innocent people at stake and not and the media is controlled, right,

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<v Speaker 5>so I have to put myself out there. But now

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<v Speaker 5>as an entrepreneur, I feel really lucky. You know, so

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<v Speaker 5>many of my clients are Jewish, so many of my

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<v Speaker 5>friends are Jewish. They know that, like daily I advocate

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<v Speaker 5>for everyone, all races, black, white, Jewish, doesn't matter. So

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<v Speaker 5>my daily actions show that I'm a fair person who

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<v Speaker 5>loves everyone. So it gives me a platform now to

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<v Speaker 5>just be able to speak freely. So many of my

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<v Speaker 5>clients are Jewish and literally they're like, keep talking, You're

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<v Speaker 5>educating me so much. So it feels good this time

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<v Speaker 5>around that people are actually listening. But man, it's been

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<v Speaker 5>a tough week. It's been a tough ten days.

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<v Speaker 1>So for those people who are listening to our podcasts

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<v Speaker 1>who are business people and who want to say something

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<v Speaker 1>but are not sure. To Mandy's point, when Black Lives

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<v Speaker 1>Matter came out, I mean, I'm black, Mandy is black,

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<v Speaker 1>and so I felt more educated to be like, this

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<v Speaker 1>is what's happening, because this is happening into my community.

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<v Speaker 1>Are well aware, but I feel like there are a

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<v Speaker 1>lot of people who want to say something and through

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<v Speaker 1>their business, but.

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<v Speaker 2>Are afraid because I don't know the history. I don't

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<v Speaker 2>you know.

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<v Speaker 1>I've watched a couple of videos and I'm not sure.

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<v Speaker 1>I'm like, is this the right video?

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<v Speaker 2>Is this?

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<v Speaker 1>How does one one? Where can we find education? And

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<v Speaker 1>then two how can we start to integrate that into it?

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<v Speaker 1>For those who want to speak.

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<v Speaker 5>Out, Yeah, I would say number one is seek out

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<v Speaker 5>Palestinian voices, go follow me on Instagram. There's so many

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<v Speaker 5>people Sean King is posting a lot of stuff that

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<v Speaker 5>gives people insight of what's actually going on on the

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<v Speaker 5>other side.

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<v Speaker 4>And you need to.

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<v Speaker 5>Proactively seek out these voices because what you watch on

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<v Speaker 5>TV and in the news is only going to give

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<v Speaker 5>you one side. One side is literally controlled by propaganda

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<v Speaker 5>and is basically paid for by the other side, right,

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<v Speaker 5>And so if you want to seek out other sources,

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<v Speaker 5>they have to.

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<v Speaker 4>Be online on social media.

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<v Speaker 5>Seek out Human Rights Watch put out a report about

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<v Speaker 5>the apartheid, Amnesty International put out a report about the apartheide.

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<v Speaker 5>You can read through all those reports that will give

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<v Speaker 5>you all the history, current and previous that you need

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<v Speaker 5>to understand. And then there's lots of documentaries about Gaza

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<v Speaker 5>that you can look up and watch. So I would

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<v Speaker 5>say seek out voices. The other thing I would say

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<v Speaker 5>is like, you've got to refuse to be called an

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<v Speaker 5>anti semi when you want to speak about human rights.

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<v Speaker 5>So every post that you write, I'm not an anti semit,

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<v Speaker 5>I am awed to speak freely, and I am pro

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<v Speaker 5>human rights, I am pro peace, and then start off

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<v Speaker 5>whatever you're going to say, you know, because that's the

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<v Speaker 5>one thing that we need to start to isolate is

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<v Speaker 5>that this.

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<v Speaker 4>Is not a religious issue.

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<v Speaker 5>This is a human rights issue. There's actually a lot

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<v Speaker 5>of Jewish people. Jewish people storm the Capitol, Jewish Voice

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<v Speaker 5>for Peace, if not now or all, these are like

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<v Speaker 5>huge Jewish organizations that three sixty five days a year,

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<v Speaker 5>even before this conflict, are trying to work towards equal

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<v Speaker 5>human rights from Palestinians in a region.

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<v Speaker 4>Right.

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<v Speaker 5>So there's just a lot going on, and I think

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<v Speaker 5>the number one thing that I want from leaders, and

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<v Speaker 5>you know, we weren't expecting to talk about Palestine on

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<v Speaker 5>this podcast. I do not need to talk about this

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<v Speaker 5>this whole time. But the number one thing that I

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<v Speaker 5>think leaders should seriously consider is at least foster a

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<v Speaker 5>dialogue in your business. At least recognize that the Arabic

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<v Speaker 5>people and Palastine people that may work for you, they're

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<v Speaker 5>not doing well right now. They need to be treated

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<v Speaker 5>like humans, be given humanity. Their people are literally a

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<v Speaker 5>genocide is happening in Palestine, and we're hurt. You know,

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<v Speaker 5>we don't feel like our lives are valued. I think

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<v Speaker 5>that we're in a very similar spot to how black

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<v Speaker 5>people felt during black lives matter, when everybody was screaming

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<v Speaker 5>all lives matter. Meanwhile, we're having a genocide, right, So

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<v Speaker 5>it's tough. And I think having open dialogue, not persecuting

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<v Speaker 5>people for speaking out, you know, and advocating for people

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<v Speaker 5>to have healthy dialogues with each other. This is the

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<v Speaker 5>only way that us as a society is going to

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<v Speaker 5>be able to move forward is if we actually have

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<v Speaker 5>open dialogues and if people start learning new information on

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<v Speaker 5>both sides so that we have like more empathy towards

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<v Speaker 5>each other.

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<v Speaker 4>And that takes dialogues.

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<v Speaker 5>So not closing down comments when you put up a post,

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<v Speaker 5>not persecuting people for speaking up, and again just like

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<v Speaker 5>fostering this open dialogue.

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<v Speaker 3>And often getting out of the way of people like

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<v Speaker 3>yourself and.

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<v Speaker 5>Letting you Yeah, I don't know how many people have.

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<v Speaker 3>Maybe I don't need to make a statement. Maybe I

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<v Speaker 3>need to amplify a statement that you make exactly.

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<v Speaker 5>And I have everybody who knows me personally, they're like,

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<v Speaker 5>holl to keep going, like we love you, blah blah blah.

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<v Speaker 4>Then I have these strangers that don't know.

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<v Speaker 5>Me that are like you're an anti semi how like

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<v Speaker 5>you're spreading misinformation and like harassing me. And it's like, bro, like,

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<v Speaker 5>I'm literally Palestinian and have lived the apartheid myself. Do

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<v Speaker 5>not gaslight me about what is truth and what is

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<v Speaker 5>not for me.

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<v Speaker 1>Yeah, And it's crazy when you come from a group

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<v Speaker 1>that is largely oppressed and then the world tells you

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<v Speaker 1>like may not. You're like, I'm sorry, I look like

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<v Speaker 1>this every day. I know the feeling. I know what

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<v Speaker 1>it feels like to navigate from a space of having

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<v Speaker 1>less than for no other reason than you know, the

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<v Speaker 1>origin of my birth. And so you know, I just

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<v Speaker 1>it's been really, really, really and I just have felt

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<v Speaker 1>hands tacked.

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<v Speaker 2>I'm like, I'm not really sure because I'm not afraid

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<v Speaker 2>to say something.

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<v Speaker 1>It's just I didn't feel educated enough to join the conversation,

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<v Speaker 1>you know, because I'm just like, I mean, but I

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<v Speaker 1>know the murder is wrong, no matter what side, and

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<v Speaker 1>I know that lives have been taken on both sides,

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<v Speaker 1>and I just feel like, across the board, that's wrong,

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<v Speaker 1>you know. But I also know, you know, from because

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<v Speaker 1>I am black and visibly black, that for brown people

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<v Speaker 1>across the world, that often our voices are more easily suppressed.

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<v Speaker 1>I mean, I'm seeing there was this. I just was

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<v Speaker 1>reading this morning on like ink dot com that there's

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<v Speaker 1>this conference in that they do every year in Europe.

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<v Speaker 1>I think it's called like the Global or something Summit,

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<v Speaker 1>and the CEO or the whatever. The conference leader let

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<v Speaker 1>me s if I can find it. He said something

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<v Speaker 1>that just basically said, like, you know, like killing people

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<v Speaker 1>is wrong and that genocide is not okay. Facebook dropped

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<v Speaker 1>out of the conference. Google dropped out of the conference, and.

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<v Speaker 2>I was like, wait, it is it wrong to say they?

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<v Speaker 1>So he literally he didn't say I'm with It's just hey,

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<v Speaker 1>like genocide is not okay, killing people is not okay.

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<v Speaker 1>We should have peace, just that simple. And people are

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<v Speaker 1>dropping out because like, what are we saying so it

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<v Speaker 1>is okay to kill people? I just I'm confused about

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<v Speaker 1>what the pushbacks.

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<v Speaker 5>It's really crazy because at this point it's not about

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<v Speaker 5>being pro Palestinian, it's about being anti genocide right, because

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<v Speaker 5>both sides have done wrong things right since nineteen forty eight.

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<v Speaker 5>I can give everybody a quick history lesson about why

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<v Speaker 5>this all started. Right nineteen forty eight, after World War Two,

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<v Speaker 5>Britain sent Jewish refugees from World War Two to Palestine.

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<v Speaker 4>Okay.

0:11:39.120 --> 0:11:42.440
<v Speaker 5>At this point, Palestinians welcome Jewish people with open arms.

0:11:42.440 --> 0:11:45.880
<v Speaker 5>They even let them in their homes and everything was okay.

0:11:46.480 --> 0:11:47.640
<v Speaker 4>A year later, the.

0:11:47.520 --> 0:11:52.679
<v Speaker 5>British armed Jewish people to take over Palestine. They forcibly

0:11:52.760 --> 0:11:57.240
<v Speaker 5>drove out eight hundred thousand people out of five hundred villages.

0:11:57.280 --> 0:12:00.920
<v Speaker 5>They killed fifteen thousand people. These are the descendants of

0:12:01.000 --> 0:12:03.400
<v Speaker 5>the people in Gaza right now. They're refugees that were

0:12:03.440 --> 0:12:07.319
<v Speaker 5>literally forcibly removed from their homes. People are still living

0:12:07.440 --> 0:12:10.480
<v Speaker 5>in homes that they have that Palestinans have the keys.

0:12:10.200 --> 0:12:10.760
<v Speaker 4>To their homes.

0:12:10.800 --> 0:12:13.360
<v Speaker 5>Their grandmothers still have the keys of their homes. There's

0:12:13.600 --> 0:12:16.640
<v Speaker 5>Jewish settlers and people in Israel who literally live in

0:12:16.679 --> 0:12:20.240
<v Speaker 5>the same homes that Palestinians used to live in. They

0:12:20.280 --> 0:12:24.040
<v Speaker 5>have a saying they took it fully furnished, because they

0:12:24.080 --> 0:12:27.120
<v Speaker 5>literally just moved into people's houses with their furniture.

0:12:27.240 --> 0:12:27.600
<v Speaker 2>Okay.

0:12:28.080 --> 0:12:31.280
<v Speaker 5>And so these people are now in Gaza as refugees

0:12:31.640 --> 0:12:34.319
<v Speaker 5>and they've been blockaded for sixteen years. They're not allowed

0:12:34.360 --> 0:12:37.600
<v Speaker 5>to leave. They're blockaded from Egypt and Israel, not allowed

0:12:37.640 --> 0:12:41.840
<v Speaker 5>to leave. And these people Hamas who committed the actions

0:12:41.880 --> 0:12:45.400
<v Speaker 5>on October seventh have been under blockade. Most of these

0:12:45.400 --> 0:12:48.520
<v Speaker 5>people are between seventeen and thirty seven years old, most

0:12:48.520 --> 0:12:50.880
<v Speaker 5>of either their entire lives or most of their lives.

0:12:50.920 --> 0:12:54.240
<v Speaker 5>Not even allowed to leave Gaza, Okay. They're trapped in

0:12:54.320 --> 0:12:56.520
<v Speaker 5>an open air prison. A better name for it is

0:12:56.559 --> 0:12:59.400
<v Speaker 5>a concentration camp. Because they committed no crime other than

0:12:59.440 --> 0:13:02.680
<v Speaker 5>being palace. They're not allowed to leave a city that

0:13:02.840 --> 0:13:06.200
<v Speaker 5>is the size of Detroit, Okay, and it is.

0:13:06.120 --> 0:13:07.400
<v Speaker 2>Blocked off by a wall.

0:13:07.840 --> 0:13:11.760
<v Speaker 5>And that is one part of the occupied territories in Israel.

0:13:11.840 --> 0:13:15.360
<v Speaker 5>The other occupied territory is the West Bank. And so

0:13:15.400 --> 0:13:17.680
<v Speaker 5>the West Bank is a small piece of land that

0:13:17.840 --> 0:13:21.000
<v Speaker 5>was given to the Palestinians. It is occupied. People have

0:13:21.040 --> 0:13:23.640
<v Speaker 5>to drive on separate roads, their water is rationed. All

0:13:23.640 --> 0:13:28.360
<v Speaker 5>this is all controlled. There's checkpoints and so on. And again,

0:13:28.400 --> 0:13:32.000
<v Speaker 5>if somebody gets killed in the West Bank, there's no

0:13:32.040 --> 0:13:34.839
<v Speaker 5>persecution of any Israeli that did it. And people are

0:13:34.880 --> 0:13:39.600
<v Speaker 5>still stealing people's homes, demolishing homes, stealing land, and they're

0:13:39.640 --> 0:13:41.440
<v Speaker 5>just taking over more and more of the West Bank.

0:13:41.480 --> 0:13:44.360
<v Speaker 5>They don't respect the boundaries that they gave the Palestine

0:13:44.360 --> 0:13:48.240
<v Speaker 5>people before this conflict. Two hundred and fifty people were murdered,

0:13:48.280 --> 0:13:52.920
<v Speaker 5>including forty seven children, by Israeli radical settlers. Nobody talks

0:13:52.960 --> 0:13:57.199
<v Speaker 5>about this, right, so it was not unprovoked. It was

0:13:57.280 --> 0:14:01.640
<v Speaker 5>seventy six years of oppression and literally like violence ongoing

0:14:01.720 --> 0:14:03.400
<v Speaker 5>to Palestinians constantly.

0:14:03.440 --> 0:14:04.720
<v Speaker 4>They're basically controlled.

0:14:05.840 --> 0:14:08.400
<v Speaker 5>It's like segregation like how it was back in the

0:14:08.480 --> 0:14:11.720
<v Speaker 5>day in America, right, that is what's going on in

0:14:11.760 --> 0:14:17.440
<v Speaker 5>the region. And so then this Hamas attack happened. Of course,

0:14:17.520 --> 0:14:20.320
<v Speaker 5>nobody can doone that, but we can't help for people

0:14:20.360 --> 0:14:23.120
<v Speaker 5>to be radicalized. If they're literally trapped behind a wall

0:14:23.680 --> 0:14:27.640
<v Speaker 5>and have don't have equal rights and they're you know,

0:14:27.760 --> 0:14:31.040
<v Speaker 5>family is killed, bombed every five years and whatever, right,

0:14:31.040 --> 0:14:34.120
<v Speaker 5>people are obviously going to become radicalized. They're not treated equally.

0:14:34.640 --> 0:14:37.680
<v Speaker 5>So that's the root cause of the problem, and that's

0:14:37.760 --> 0:14:39.280
<v Speaker 5>what people need to get educated on.

0:14:41.400 --> 0:14:43.160
<v Speaker 3>I can't imagine. I mean, I mean, I don't feel

0:14:43.200 --> 0:14:46.000
<v Speaker 3>like this just it lakes me so sad and heartbroken

0:14:46.040 --> 0:14:49.120
<v Speaker 3>beyond the stories that I've heard, And there are some

0:14:49.720 --> 0:14:52.560
<v Speaker 3>journalists out there who are working really hard to get

0:14:52.600 --> 0:14:56.520
<v Speaker 3>in touch with Palestinian voices because like electricity is not

0:14:57.200 --> 0:14:59.000
<v Speaker 3>you know, something that you can take for granted there

0:14:59.000 --> 0:15:01.200
<v Speaker 3>a lot of places don't have I heard that some

0:15:01.240 --> 0:15:04.520
<v Speaker 3>people are using car batteries because they have anticipated power

0:15:04.560 --> 0:15:07.880
<v Speaker 3>outages before. Yeah, car batteries just to charge their phone,

0:15:07.920 --> 0:15:10.160
<v Speaker 3>solar panels just to get electricity. But anyway, it's hard

0:15:10.160 --> 0:15:12.600
<v Speaker 3>to communicate. But the stories that I have heard of

0:15:12.680 --> 0:15:17.120
<v Speaker 3>young twenty somethings, families who will just get a phone

0:15:17.120 --> 0:15:21.400
<v Speaker 3>call and say, this is the Israeli Army. We're letting

0:15:21.440 --> 0:15:23.280
<v Speaker 3>you know there's going to be a strike, get out now,

0:15:23.600 --> 0:15:25.360
<v Speaker 3>and then they don't know if that's real or if

0:15:25.400 --> 0:15:28.120
<v Speaker 3>they need to like pack up and leave, and that

0:15:28.280 --> 0:15:31.160
<v Speaker 3>state of high alert, that state of fear, and I

0:15:31.200 --> 0:15:33.880
<v Speaker 3>know that it's been going on for decades as you've described,

0:15:34.440 --> 0:15:37.280
<v Speaker 3>Like that's for me, it's never okay. And I feel

0:15:37.320 --> 0:15:40.040
<v Speaker 3>like we just don't learn from our own frickin history.

0:15:40.280 --> 0:15:43.160
<v Speaker 3>I know it's great for I and A does not

0:15:43.680 --> 0:15:44.720
<v Speaker 3>equate peace.

0:15:44.880 --> 0:15:47.000
<v Speaker 5>I mean, what happened is that people came over from

0:15:47.000 --> 0:15:50.560
<v Speaker 5>World War Two after the Nazis and everything, and they

0:15:50.600 --> 0:15:54.560
<v Speaker 5>came to Palestine like ready to do anything to just survive,

0:15:54.800 --> 0:15:58.520
<v Speaker 5>and they put all that evil negativity on the Palestinians

0:15:58.600 --> 0:16:00.680
<v Speaker 5>and then just did it. Did this same thing that

0:16:00.720 --> 0:16:03.800
<v Speaker 5>happened to them, literally to the Palestinians, and we had

0:16:03.840 --> 0:16:07.640
<v Speaker 5>nothing to do with the Holocaust, right, So I feel

0:16:07.920 --> 0:16:10.640
<v Speaker 5>that the Palestinians have taken the brunt of the Holocaust,

0:16:10.760 --> 0:16:14.560
<v Speaker 5>like all the pain and the terror and everything has

0:16:14.640 --> 0:16:18.520
<v Speaker 5>just for seventy six years, Palestinians have been unrightfully punished

0:16:18.880 --> 0:16:20.120
<v Speaker 5>for something they did not do.

0:16:20.800 --> 0:16:23.920
<v Speaker 1>So I remember I went to Jordan earlier this year,

0:16:23.920 --> 0:16:27.440
<v Speaker 1>and I just couldn't believe the separation, like, oh, what

0:16:27.520 --> 0:16:30.040
<v Speaker 1>is the river that Jesus was baptized in the Jordan river?

0:16:31.160 --> 0:16:34.800
<v Speaker 1>And I just remember being like wow, there's literally like

0:16:34.840 --> 0:16:37.240
<v Speaker 1>this line and they made it very clear, do not.

0:16:38.440 --> 0:16:40.360
<v Speaker 1>I I was in Jordan on the Jordan side, do

0:16:40.440 --> 0:16:43.320
<v Speaker 1>not get close to this life. And the river wasn't

0:16:43.360 --> 0:16:45.000
<v Speaker 1>it wasn't a part of the river that was very wide.

0:16:45.040 --> 0:16:47.720
<v Speaker 1>It was it wasn't as wide as a street like

0:16:48.120 --> 0:16:51.640
<v Speaker 1>you know, and like I just remember thinking like wow,

0:16:52.520 --> 0:16:55.800
<v Speaker 1>like you know, for so many people, you know, like

0:16:55.840 --> 0:17:00.360
<v Speaker 1>whether you're Christian or Jewish or or Muslim, since it's

0:17:00.400 --> 0:17:03.240
<v Speaker 1>a figure in all three of those like religious whatever

0:17:03.280 --> 0:17:06.439
<v Speaker 1>that figure takes on, whether it's a prophet or savior

0:17:06.560 --> 0:17:06.920
<v Speaker 1>or whatever.

0:17:06.960 --> 0:17:08.920
<v Speaker 2>But I just remember thinking, how sad is it.

0:17:09.400 --> 0:17:14.760
<v Speaker 1>That this important, beautiful place to these three religions is

0:17:14.960 --> 0:17:18.000
<v Speaker 1>radicalized where I can be in the water that's clearly

0:17:18.040 --> 0:17:20.159
<v Speaker 1>touching both sides, but I can't get close to this

0:17:20.240 --> 0:17:22.840
<v Speaker 1>imaginary line that men have created.

0:17:22.880 --> 0:17:25.160
<v Speaker 2>And I just thought, wow, it just.

0:17:25.080 --> 0:17:28.959
<v Speaker 1>Seemed it was such a beautiful place Jordan, but this

0:17:29.160 --> 0:17:32.560
<v Speaker 1>underlying sense of like impending violence, and I just remember

0:17:32.600 --> 0:17:34.960
<v Speaker 1>thinking like it just seemed that part just hit me

0:17:35.000 --> 0:17:36.080
<v Speaker 1>as really sad, like.

0:17:36.400 --> 0:17:40.679
<v Speaker 5>Yeah, yeah, I think the craziest part of all this,

0:17:40.880 --> 0:17:44.800
<v Speaker 5>Tiffany and Mandy is the misinformation going on, and like

0:17:44.840 --> 0:17:49.040
<v Speaker 5>the bubble that Israelis have lived in. You know, they

0:17:49.080 --> 0:17:53.200
<v Speaker 5>get their birthrate paid for the American Jewish people, right,

0:17:53.240 --> 0:17:55.879
<v Speaker 5>they go over to Israel, and they don't see the

0:17:55.920 --> 0:17:57.040
<v Speaker 5>occupied territories.

0:17:57.119 --> 0:17:58.480
<v Speaker 4>They see the few people.

0:17:58.480 --> 0:18:02.160
<v Speaker 5>There's like two million Poustinians or Arab Israelis they call them,

0:18:02.160 --> 0:18:03.359
<v Speaker 5>that live in Israel, that.

0:18:03.320 --> 0:18:06.440
<v Speaker 4>Sort of have equal rights. So people teach them that.

0:18:06.400 --> 0:18:09.000
<v Speaker 5>See, these are the Palestinians. They live freely with us.

0:18:09.560 --> 0:18:12.040
<v Speaker 5>But it's really not the whole story. They don't show

0:18:12.080 --> 0:18:14.240
<v Speaker 5>them the West Bank, they don't tell them about Gaza,

0:18:14.320 --> 0:18:16.520
<v Speaker 5>they don't tell them they're not even allowed to learn

0:18:16.640 --> 0:18:20.800
<v Speaker 5>about the Nepka in history in Israel, so they don't

0:18:20.800 --> 0:18:23.560
<v Speaker 5>even know that happened. They don't know that, like it

0:18:23.680 --> 0:18:26.840
<v Speaker 5>started with ethnic cleansing, and so there's just all this

0:18:26.960 --> 0:18:32.919
<v Speaker 5>misinformation and essentially me having an identity of being Palestinian,

0:18:33.800 --> 0:18:38.320
<v Speaker 5>it is threatening to anybody who has an Israeli identity

0:18:38.320 --> 0:18:41.080
<v Speaker 5>because it threatens their identity. So they want to act

0:18:41.080 --> 0:18:43.840
<v Speaker 5>like we don't exist, or we were a lost people,

0:18:44.040 --> 0:18:47.119
<v Speaker 5>or Israel was a land with no people, but in reality,

0:18:47.280 --> 0:18:50.240
<v Speaker 5>we were ethnically cleansed, and even now Gaza is being

0:18:50.240 --> 0:18:53.600
<v Speaker 5>ethnically cleansed with they forced a million people to move

0:18:53.640 --> 0:18:55.359
<v Speaker 5>out of their homes and they bombed all their homes.

0:18:55.400 --> 0:18:58.040
<v Speaker 5>Now those million people they have nowhere to go. They

0:18:58.119 --> 0:19:00.639
<v Speaker 5>might end up going to Egypt or Syria yea, and

0:19:00.640 --> 0:19:03.480
<v Speaker 5>they're just again like moving more Palestinians out.

0:19:03.960 --> 0:19:04.800
<v Speaker 4>The last thing I'll.

0:19:04.640 --> 0:19:08.600
<v Speaker 5>Say about this is that there's five million Palestinians still

0:19:08.760 --> 0:19:11.920
<v Speaker 5>living in the occupied territories of Palestine which are now Israel,

0:19:12.240 --> 0:19:15.040
<v Speaker 5>and there's like seven or eight million Israelis. It's like

0:19:15.080 --> 0:19:18.399
<v Speaker 5>literally almost half the people are still Palestinian there, and

0:19:18.440 --> 0:19:22.399
<v Speaker 5>there's like ten million Palestinians outside of there that basically

0:19:22.440 --> 0:19:24.520
<v Speaker 5>are refugees now not allowed to go back.

0:19:25.320 --> 0:19:26.960
<v Speaker 4>So it's a big issue.

0:19:26.960 --> 0:19:29.320
<v Speaker 5>Like there's people who are alive today that both think

0:19:29.440 --> 0:19:33.160
<v Speaker 5>that they're Palestinian. There's people alive today that believe there Israeli.

0:19:33.560 --> 0:19:35.600
<v Speaker 4>We need to figure it out. We need to live

0:19:35.600 --> 0:19:36.359
<v Speaker 4>in peace together.

0:19:37.440 --> 0:19:39.600
<v Speaker 1>Yeah, Nope, but thank you so much for I think

0:19:39.640 --> 0:19:41.520
<v Speaker 1>it's so great to get a perspective.

0:19:41.760 --> 0:19:44.800
<v Speaker 2>This was not our intention we brought. Yeah, but I'm glad.

0:19:45.520 --> 0:19:47.680
<v Speaker 4>I'm like, it's just so crazy, like what I.

0:19:47.680 --> 0:19:48.920
<v Speaker 2>Want to give you.

0:19:49.800 --> 0:19:52.920
<v Speaker 3>I know you're so passionate about it, as you should be,

0:19:52.920 --> 0:19:54.320
<v Speaker 3>and this is the moment, and I'm so glad that

0:19:54.359 --> 0:19:55.919
<v Speaker 3>we have a platform we can share with you and

0:19:55.960 --> 0:19:57.119
<v Speaker 3>that you're using your own for that.

0:19:57.320 --> 0:19:58.439
<v Speaker 2>Yeah.

0:19:58.520 --> 0:20:01.080
<v Speaker 3>Oh, I feel like we need a little deep breath moment.

0:20:01.880 --> 0:20:04.200
<v Speaker 3>How do you, I know, to take care of yourself

0:20:04.280 --> 0:20:08.200
<v Speaker 3>in your palestinianbns? You know anyone who's affected by this.

0:20:09.400 --> 0:20:13.560
<v Speaker 5>Where honestly, like it really sucks guys, Like there's not

0:20:13.640 --> 0:20:16.040
<v Speaker 5>a lot of us, not a lot of us with

0:20:16.119 --> 0:20:19.480
<v Speaker 5>a voice, And literally I feel like I can't even grief.

0:20:19.680 --> 0:20:20.520
<v Speaker 4>I can't even grieve.

0:20:20.560 --> 0:20:22.359
<v Speaker 5>All I have to do is just spend every second

0:20:22.359 --> 0:20:24.639
<v Speaker 5>I have just trying to educate and post and like

0:20:24.720 --> 0:20:29.880
<v Speaker 5>battling harassment online for telling the truth. And like, thank god, honestly,

0:20:30.000 --> 0:20:33.600
<v Speaker 5>like all there's two communities that are helping us, Black

0:20:33.880 --> 0:20:35.800
<v Speaker 5>black the black community is helping us.

0:20:35.880 --> 0:20:36.440
<v Speaker 4>Thank god.

0:20:37.160 --> 0:20:39.600
<v Speaker 5>This is really the first time that like really the

0:20:39.600 --> 0:20:43.439
<v Speaker 5>black community is mobilizing and supporting us and Jewish people,

0:20:43.600 --> 0:20:47.040
<v Speaker 5>Jewish people who know what's going on. And now we

0:20:47.440 --> 0:20:50.080
<v Speaker 5>never really had other communities supporting us, and now we

0:20:50.119 --> 0:20:52.920
<v Speaker 5>have these two communities really helping to amplify our voices,

0:20:52.960 --> 0:20:55.280
<v Speaker 5>and it feels like maybe there will be some real change.

0:20:55.440 --> 0:20:57.280
<v Speaker 1>Yeah, I have to say, that's where I heard about

0:20:57.320 --> 0:21:00.600
<v Speaker 1>the most, which I love because you're right, because as

0:21:02.520 --> 0:21:05.639
<v Speaker 1>coming from a population that has also often been oppressed,

0:21:06.119 --> 0:21:07.240
<v Speaker 1>you get to see you're like.

0:21:07.240 --> 0:21:09.080
<v Speaker 2>Wait, wait, wait, wait, wait, wait, what's going on?

0:21:09.720 --> 0:21:12.400
<v Speaker 1>And you know, if you know, especially black women, that's

0:21:12.400 --> 0:21:15.119
<v Speaker 1>where I've seen so many because I don't necessarily I

0:21:15.119 --> 0:21:16.399
<v Speaker 1>mean other than you, how I don't know if I

0:21:16.440 --> 0:21:19.159
<v Speaker 1>know anybody else that's Palestinian, you know, And so a

0:21:19.200 --> 0:21:21.440
<v Speaker 1>lot of the information that I've gotten have been from

0:21:21.440 --> 0:21:24.600
<v Speaker 1>black voices that have shared other Palestinian voices. Yeah, and

0:21:24.640 --> 0:21:26.440
<v Speaker 1>I'm just like wait, and so as I'm reading and

0:21:26.440 --> 0:21:29.160
<v Speaker 1>I'm learning about I'm loving is that I see a lot,

0:21:29.280 --> 0:21:33.320
<v Speaker 1>especially like the black influencer women are posting for better understanding,

0:21:33.359 --> 0:21:35.800
<v Speaker 1>and then you see people angry and you're like, well,

0:21:36.160 --> 0:21:38.760
<v Speaker 1>she's allowed to say I don't know much about this

0:21:38.960 --> 0:21:42.240
<v Speaker 1>topic if you can share respectly in the comments, because

0:21:42.240 --> 0:21:45.720
<v Speaker 1>I'd love to learn, because I'd love to support humanity overall.

0:21:45.760 --> 0:21:49.240
<v Speaker 1>And people get really, really really angry at that. And

0:21:49.280 --> 0:21:52.560
<v Speaker 1>so that's very telling when you say I believe that

0:21:53.560 --> 0:21:55.840
<v Speaker 1>people shouldn't be murdered and people get mad at that.

0:21:56.680 --> 0:21:59.080
<v Speaker 5>Well, it's just it's i think one of the biggest

0:21:59.119 --> 0:22:01.880
<v Speaker 5>polarities in all all this or like issues is that,

0:22:01.960 --> 0:22:05.080
<v Speaker 5>like it's just call spade a spade. Palestinian lives are

0:22:05.119 --> 0:22:08.360
<v Speaker 5>not valued as much as Israeli lives, and that's literally

0:22:08.359 --> 0:22:11.720
<v Speaker 5>what's going on. You know, like fourteen hundred innocent Israeli

0:22:11.760 --> 0:22:15.400
<v Speaker 5>civilians died and that's terrible, and now five thousand Palestinians

0:22:15.400 --> 0:22:20.879
<v Speaker 5>have died, mostly literally children like babies are just getting

0:22:20.960 --> 0:22:24.120
<v Speaker 5>murdered and blown up, and everyone's like they deserved it.

0:22:24.119 --> 0:22:25.160
<v Speaker 2>It's retally like.

0:22:25.119 --> 0:22:27.800
<v Speaker 5>There's like what do you We're defending ourselves, defending yourself

0:22:27.840 --> 0:22:30.920
<v Speaker 5>from what from little babies who literally didn't vote for Hamas,

0:22:30.960 --> 0:22:33.840
<v Speaker 5>Like we need to be fair and like just all

0:22:33.920 --> 0:22:36.480
<v Speaker 5>human lives need to be treated equally and that that's

0:22:36.520 --> 0:22:39.320
<v Speaker 5>like I think what all the Palestinians are crying about.

0:22:39.359 --> 0:22:42.520
<v Speaker 5>We don't we're not supporting Hamas. It's but we can't

0:22:42.560 --> 0:22:45.520
<v Speaker 5>control Hamas. And until the occupation is over, Hamas is

0:22:45.560 --> 0:22:50.080
<v Speaker 5>not going away because they're resisting against uh not having

0:22:50.080 --> 0:22:54.320
<v Speaker 5>freedom right. So it's just we just need a bloodshot

0:22:54.359 --> 0:22:56.560
<v Speaker 5>to stop. And I hope it stops because I need

0:22:56.560 --> 0:22:58.360
<v Speaker 5>to focus on works.

0:22:58.480 --> 0:23:01.080
<v Speaker 3>A family usedtill have family there.

0:23:01.720 --> 0:23:03.720
<v Speaker 5>I have family in the West Bank, So the West

0:23:03.760 --> 0:23:09.320
<v Speaker 5>Bank there's lots of you know, violence and subtle violence,

0:23:09.359 --> 0:23:13.199
<v Speaker 5>but they're not getting bombed like Gaza is, so they're okay.

0:23:13.359 --> 0:23:17.960
<v Speaker 5>Hopefully they'll be okay. But yeah, I don't have family

0:23:17.960 --> 0:23:18.720
<v Speaker 5>and gossip in your.

0:23:18.680 --> 0:23:20.960
<v Speaker 3>Family, Like your immediate family are they here in the US?

0:23:21.040 --> 0:23:22.560
<v Speaker 3>When did you come to the US?

0:23:23.680 --> 0:23:26.119
<v Speaker 5>I was born in the US, so my immediate family

0:23:26.160 --> 0:23:28.080
<v Speaker 5>is in the US, but like all my dad's like

0:23:28.680 --> 0:23:31.560
<v Speaker 5>brothers and sisters and stuff, and my moms are in

0:23:31.720 --> 0:23:34.359
<v Speaker 5>Palestine and some in Jordan. To your point, Tiffany, a

0:23:34.359 --> 0:23:36.280
<v Speaker 5>lot of Palestines are in Jordan, And.

0:23:36.280 --> 0:23:38.520
<v Speaker 3>What's one thing have you visited? I'm sure you have,

0:23:38.600 --> 0:23:40.959
<v Speaker 3>But when's the last time you were able to visit Palestine?

0:23:42.520 --> 0:23:45.000
<v Speaker 5>I have not been back in twenty years. I used

0:23:45.000 --> 0:23:46.840
<v Speaker 5>to go every summer. We have a house there, we

0:23:46.880 --> 0:23:50.479
<v Speaker 5>have land there. It's not safe for me, I, like

0:23:50.520 --> 0:23:54.040
<v Speaker 5>I said, I could get I'm treated like a Palestinian

0:23:54.080 --> 0:23:56.600
<v Speaker 5>even though I'm a US citizen once I go there.

0:23:57.240 --> 0:24:00.960
<v Speaker 5>So again, I'm like, I could literally be killed by

0:24:01.000 --> 0:24:05.240
<v Speaker 5>an Israeli subtler and nothing would happen. And so it's

0:24:05.280 --> 0:24:07.520
<v Speaker 5>just too dangerous for me. And I think I'd be

0:24:07.560 --> 0:24:09.840
<v Speaker 5>targeted because I have such a big platform and stuff.

0:24:09.840 --> 0:24:11.960
<v Speaker 5>I think they'd really give me a big problem.

0:24:12.680 --> 0:24:15.000
<v Speaker 3>I mean, if you could share one happy memory or

0:24:15.040 --> 0:24:20.159
<v Speaker 3>like like a picture of your childhood even in Palestine,

0:24:20.200 --> 0:24:22.639
<v Speaker 3>just for people to sort of show like there was

0:24:22.640 --> 0:24:24.919
<v Speaker 3>a time, yeah, when you were a child there and

0:24:25.040 --> 0:24:26.160
<v Speaker 3>felt safe.

0:24:26.359 --> 0:24:31.040
<v Speaker 5>Maybe I never I always experienced the apartheid, but it

0:24:31.040 --> 0:24:33.399
<v Speaker 5>definitely was safer than now.

0:24:34.080 --> 0:24:36.720
<v Speaker 4>But you know, I remember I would.

0:24:36.480 --> 0:24:38.959
<v Speaker 5>Always like walk to this store, like they had dirt roads,

0:24:39.040 --> 0:24:41.840
<v Speaker 5>right so it's like didn't have paved roads, and all

0:24:41.920 --> 0:24:45.040
<v Speaker 5>my cousins were there. They're all my age, and everybody's

0:24:45.080 --> 0:24:47.680
<v Speaker 5>like really open where you can just like I didn't.

0:24:47.440 --> 0:24:49.119
<v Speaker 4>Ever call to go over my aunt's house, you know.

0:24:49.119 --> 0:24:50.800
<v Speaker 5>I would just like wake up, knock on her door,

0:24:50.880 --> 0:24:53.080
<v Speaker 5>and she'd come make me breakfast, and then I'd go,

0:24:53.440 --> 0:24:55.760
<v Speaker 5>you know, take a walk and like check out the

0:24:55.800 --> 0:24:58.320
<v Speaker 5>olive trees and the fig trees with my cousins and

0:24:58.400 --> 0:25:02.119
<v Speaker 5>climb trees and just be kids, you know, find like

0:25:02.440 --> 0:25:06.040
<v Speaker 5>stray dogs and puppies and take care of them, or

0:25:06.119 --> 0:25:08.399
<v Speaker 5>like little birds and take care of them and stuff

0:25:08.440 --> 0:25:10.800
<v Speaker 5>like that. So we were just like regular kids, just

0:25:12.280 --> 0:25:16.760
<v Speaker 5>you know, enjoying the outdoors and you know, and then

0:25:17.119 --> 0:25:19.040
<v Speaker 5>in the meanwhile of all that, there'd be like a

0:25:19.480 --> 0:25:23.440
<v Speaker 5>Israeli tank driving by, like and that was normal, right.

0:25:23.720 --> 0:25:26.600
<v Speaker 1>I always think to myself, like, because I taught in

0:25:26.600 --> 0:25:28.800
<v Speaker 1>New York for so many years, and the area especially

0:25:28.800 --> 0:25:31.080
<v Speaker 1>that I taught and sometimes get quite violent where there

0:25:31.119 --> 0:25:33.600
<v Speaker 1>might be gunshots, there might be And I always thought

0:25:33.640 --> 0:25:37.000
<v Speaker 1>to myself, no matter where the worst of the world

0:25:37.160 --> 0:25:41.919
<v Speaker 1>shows up, there's always kids, beautiful kids playing and laughing

0:25:42.000 --> 0:25:45.119
<v Speaker 1>and somehow able to eke out some joy in the

0:25:45.160 --> 0:25:46.919
<v Speaker 1>worst parts of the world, and that always gave me

0:25:46.920 --> 0:25:49.680
<v Speaker 1>a little bit of hope, you know, Like you know,

0:25:50.080 --> 0:25:52.120
<v Speaker 1>that's why it's so heartbreaking to see here what's happening.

0:25:52.119 --> 0:25:56.160
<v Speaker 1>But it's just like it's just it's this strange juxtaposition

0:25:56.320 --> 0:25:59.560
<v Speaker 1>that like it could really be this war torn area,

0:26:00.040 --> 0:26:02.280
<v Speaker 1>and kids will find a way to play and laugh

0:26:02.440 --> 0:26:06.320
<v Speaker 1>and enjoy each other in the midst of all the terribleness.

0:26:06.400 --> 0:26:08.879
<v Speaker 1>They will find the little piece of joy available and

0:26:08.920 --> 0:26:11.720
<v Speaker 1>then use use it up the most. But so I'm

0:26:11.720 --> 0:26:14.320
<v Speaker 1>glad you were able to have some good memories. I

0:26:14.320 --> 0:26:16.920
<v Speaker 1>think maybe we should take like a cleansing money. Yeah,

0:26:17.480 --> 0:26:19.840
<v Speaker 1>we're gonna come back and talk a little bit about business.

0:26:19.920 --> 0:26:21.720
<v Speaker 4>Yeah yeah, yeah.

0:26:21.280 --> 0:26:23.480
<v Speaker 1>All right, So we're gonna take a break, pay a

0:26:23.480 --> 0:26:26.280
<v Speaker 1>couple of bills. Everybody, take a whosa, breathe in, breed that,

0:26:26.400 --> 0:26:32.240
<v Speaker 1>and we'll be right back. All right, guys, we are back.

0:26:32.200 --> 0:26:35.359
<v Speaker 2>From a break. So we're gonna switch gears a little

0:26:35.359 --> 0:26:36.560
<v Speaker 2>bit because.

0:26:37.640 --> 0:26:41.560
<v Speaker 1>Halla is like quite big time and business, right and

0:26:41.600 --> 0:26:42.600
<v Speaker 1>we want to really lean into it.

0:26:42.680 --> 0:26:44.359
<v Speaker 2>And I don't know if you have time to stay

0:26:44.359 --> 0:26:46.639
<v Speaker 2>with us. We do. We also tape.

0:26:46.920 --> 0:26:49.120
<v Speaker 1>We call our ba q a where we answer questions

0:26:49.160 --> 0:26:54.080
<v Speaker 1>about entrepreneurship, business, and and money. So we would love

0:26:54.080 --> 0:26:57.920
<v Speaker 1>for you to maybe answer answer some business entrepreneurship questions. Yeah, perfect, great,

0:26:58.320 --> 0:27:02.240
<v Speaker 1>So so yeah, so so, I mean it's hard to

0:27:02.240 --> 0:27:03.280
<v Speaker 1>switch on like my brain, it's.

0:27:03.200 --> 0:27:05.200
<v Speaker 5>Like ooh, yeah, I know, that's just.

0:27:05.160 --> 0:27:09.879
<v Speaker 1>Like so twenty twenty three, I had found how that

0:27:09.920 --> 0:27:12.639
<v Speaker 1>has been. I would say eighty percent of my friends

0:27:12.680 --> 0:27:17.160
<v Speaker 1>that are in business, including myself, had a harder time

0:27:17.240 --> 0:27:19.480
<v Speaker 1>in twenty twenty three than like then it's been in

0:27:19.520 --> 0:27:20.960
<v Speaker 1>a number of years, and it was kind.

0:27:20.840 --> 0:27:21.880
<v Speaker 2>Of a hard business year.

0:27:22.280 --> 0:27:24.920
<v Speaker 1>Have you seen that kind of like trend in your

0:27:24.960 --> 0:27:28.399
<v Speaker 1>business and your business friends and what can people do

0:27:28.520 --> 0:27:30.959
<v Speaker 1>to kind of like you know, like what are your

0:27:30.960 --> 0:27:32.760
<v Speaker 1>suggestions of what have you done to make sure that

0:27:32.800 --> 0:27:35.600
<v Speaker 1>business still runs despite whatever it happened in twenty I

0:27:35.640 --> 0:27:37.480
<v Speaker 1>don't know what happened in twenty twenty three, but I feel.

0:27:37.240 --> 0:27:38.919
<v Speaker 2>Like there was a bit of a squeeze for most people.

0:27:39.320 --> 0:27:41.680
<v Speaker 5>Yeah, I definitely think the first half of the year

0:27:41.880 --> 0:27:45.960
<v Speaker 5>was really just slow and brutal for us. At least

0:27:46.000 --> 0:27:48.960
<v Speaker 5>my company like rocked it second half of the year.

0:27:49.119 --> 0:27:54.000
<v Speaker 5>So I would say, always be proactive in your sales generation.

0:27:54.280 --> 0:27:55.840
<v Speaker 5>So for me, it was just trying to come up

0:27:55.840 --> 0:27:58.679
<v Speaker 5>with creative ideas in order to reach for me with

0:27:58.760 --> 0:28:01.080
<v Speaker 5>the sponsorships for my network, reaching out to as many

0:28:01.119 --> 0:28:04.040
<v Speaker 5>brands as possible, and just coming up with unique ideas

0:28:04.080 --> 0:28:07.400
<v Speaker 5>in order to get leads for our business. Obviously every

0:28:07.440 --> 0:28:10.800
<v Speaker 5>business is different, but I would say putting yourself out there.

0:28:10.760 --> 0:28:13.280
<v Speaker 4>Creating a personal brand, of course, is just.

0:28:13.160 --> 0:28:16.280
<v Speaker 5>Something that I talk a lot about and then just

0:28:16.520 --> 0:28:20.919
<v Speaker 5>proactively generating leads rather than just expecting them everybody to

0:28:21.000 --> 0:28:22.920
<v Speaker 5>just like find you. You've got to put yourself out there,

0:28:23.000 --> 0:28:25.760
<v Speaker 5>create content, and so talk about.

0:28:25.560 --> 0:28:28.720
<v Speaker 3>Your type of business. So you're speaking about yat met yeah,

0:28:28.760 --> 0:28:31.800
<v Speaker 3>which is primarily a podcasting network or do you have

0:28:31.840 --> 0:28:34.760
<v Speaker 3>other types of media that yes, okay.

0:28:34.640 --> 0:28:37.480
<v Speaker 5>So yeah, we're a podcasting network where we sign on shows.

0:28:37.480 --> 0:28:38.840
<v Speaker 4>We have shows like Jenna.

0:28:38.640 --> 0:28:43.480
<v Speaker 5>Kutcher's Gold Digger, Amy Porterfield, John Lee Dumas, so we've

0:28:43.480 --> 0:28:45.240
<v Speaker 5>got a lot of big shows and we help people

0:28:45.280 --> 0:28:49.320
<v Speaker 5>get sponsors and we also help to grow people's shows.

0:28:49.400 --> 0:28:51.480
<v Speaker 5>So that's one aspect of my business. And then I

0:28:51.480 --> 0:28:54.120
<v Speaker 5>have a social media agency where the number one LinkedIn

0:28:54.240 --> 0:28:57.920
<v Speaker 5>marketing agency and a podcast production agency as well, so

0:28:58.360 --> 0:29:02.000
<v Speaker 5>I've got social clients, podcasts, clients, network client.

0:29:01.800 --> 0:29:05.120
<v Speaker 3>And what about the team sort of, I was trying

0:29:05.120 --> 0:29:06.800
<v Speaker 3>to get a picture of the team that supports you

0:29:07.320 --> 0:29:10.160
<v Speaker 3>and do you and which arms of those businesses do

0:29:10.200 --> 0:29:13.600
<v Speaker 3>you feel like has been more you know, contracting in

0:29:13.640 --> 0:29:15.720
<v Speaker 3>this past year where you've had to be creative.

0:29:17.280 --> 0:29:19.560
<v Speaker 4>Yeah, So I have a big team.

0:29:19.680 --> 0:29:22.200
<v Speaker 5>I have about fifty people who work at YAP Media,

0:29:23.080 --> 0:29:25.960
<v Speaker 5>a big team for the social side especially, and I

0:29:25.960 --> 0:29:28.560
<v Speaker 5>think the most difficult thing was in the beginning of

0:29:28.600 --> 0:29:32.120
<v Speaker 5>the year we lost some social clients because everybody was

0:29:32.520 --> 0:29:34.680
<v Speaker 5>basically hurting in their business and one of the first

0:29:34.680 --> 0:29:36.920
<v Speaker 5>things they're going to pull is marketing budget for something

0:29:36.960 --> 0:29:40.240
<v Speaker 5>like social rights. So we lost a lot of clients.

0:29:40.280 --> 0:29:43.400
<v Speaker 5>And unfortunately, the social side of the business is really

0:29:43.440 --> 0:29:45.959
<v Speaker 5>talent heavy, and so that caused me to have to

0:29:46.000 --> 0:29:48.520
<v Speaker 5>like let go of some people, which was really tough

0:29:48.520 --> 0:29:50.800
<v Speaker 5>because it was nothing with their performance, but it was

0:29:50.840 --> 0:29:52.880
<v Speaker 5>just because we didn't have a lot of clients, and

0:29:52.920 --> 0:29:55.640
<v Speaker 5>I sort of had to consolidate and restructure the social

0:29:55.680 --> 0:29:59.200
<v Speaker 5>team so that it would be more flexible as clients

0:29:59.640 --> 0:30:02.720
<v Speaker 5>leave and come and so on. Now we're like fully stacked.

0:30:02.800 --> 0:30:05.680
<v Speaker 5>I'm hiring again and all this stuff. But it's scary

0:30:05.760 --> 0:30:08.840
<v Speaker 5>because again, if the economy goes bad again, people are

0:30:08.840 --> 0:30:10.640
<v Speaker 5>gonna pull out and I'm gonna have to, you know,

0:30:10.960 --> 0:30:14.360
<v Speaker 5>downsize my team. So agencies that are talent heavy are

0:30:14.400 --> 0:30:17.840
<v Speaker 5>really tough in these economic times because you're always having

0:30:17.880 --> 0:30:21.560
<v Speaker 5>to scale down talent scale up talent. The network side

0:30:21.600 --> 0:30:24.240
<v Speaker 5>is really scalable. I have like a five person team,

0:30:24.400 --> 0:30:28.480
<v Speaker 5>and whether we have like twenty podcasters or fifty podcasters,

0:30:28.520 --> 0:30:31.360
<v Speaker 5>it's really the same sized team. So that's a little

0:30:31.360 --> 0:30:33.600
<v Speaker 5>bit more scalable, and that's one of the reasons why

0:30:33.680 --> 0:30:36.640
<v Speaker 5>I've been moving toward and focusing more on growing my network,

0:30:36.680 --> 0:30:39.240
<v Speaker 5>because it's not so talent heavy, understood.

0:30:39.480 --> 0:30:42.080
<v Speaker 3>Yeah, And they're not actually yeah exactly, they're not on

0:30:42.120 --> 0:30:46.440
<v Speaker 3>your payroll necessarily, they're not w two workers. And is

0:30:46.480 --> 0:30:49.080
<v Speaker 3>it that often the podcast that you acquire sort of

0:30:49.120 --> 0:30:52.160
<v Speaker 3>have their own develop their own production team already, they

0:30:52.200 --> 0:30:53.440
<v Speaker 3>just need that addition exactly.

0:30:53.520 --> 0:30:56.840
<v Speaker 5>So with ads, we just we just do the sponsorships

0:30:56.840 --> 0:30:59.280
<v Speaker 5>and it's like the bigger the show. It's the same

0:30:59.320 --> 0:31:01.680
<v Speaker 5>amount of war, but we get paid a lot more

0:31:01.720 --> 0:31:04.719
<v Speaker 5>money because you get paid per download, per commercial. Right,

0:31:04.800 --> 0:31:07.080
<v Speaker 5>So if I sign on a huge show. It's the

0:31:07.080 --> 0:31:09.760
<v Speaker 5>same amount of work if I sign on a small show.

0:31:10.320 --> 0:31:13.200
<v Speaker 5>And so therefore it's like a very scalable opportunity. I

0:31:13.280 --> 0:31:16.840
<v Speaker 5>just have to keep signing really big shows and not

0:31:16.880 --> 0:31:18.080
<v Speaker 5>necessarily having to hire.

0:31:18.680 --> 0:31:20.320
<v Speaker 4>Like every time I get like.

0:31:20.240 --> 0:31:22.720
<v Speaker 5>Three new clients for social, I have to stand up

0:31:22.760 --> 0:31:26.400
<v Speaker 5>a whole new social team where I could hire or

0:31:26.560 --> 0:31:29.760
<v Speaker 5>bring on like twenty podcasters and bring on one person

0:31:29.840 --> 0:31:30.960
<v Speaker 5>to support them or something.

0:31:30.960 --> 0:31:32.800
<v Speaker 1>You know, So, howy you said something about being the

0:31:32.880 --> 0:31:37.280
<v Speaker 1>number one LinkedIn marketing team, So like what does that mean?

0:31:37.400 --> 0:31:39.160
<v Speaker 2>Like, what does LinkedIn marketing? What is that?

0:31:40.120 --> 0:31:42.960
<v Speaker 5>Yeah, so we're the number one LinkedIn marketing agency. A

0:31:42.960 --> 0:31:47.000
<v Speaker 5>lot of the influencers on LinkedIn, like Marshall Goldsmith, Matt Higgins,

0:31:47.000 --> 0:31:50.800
<v Speaker 5>Heather Monahan, myself, it's my team actually behind the scenes

0:31:50.840 --> 0:31:53.080
<v Speaker 5>running their whole LinkedIn And so for.

0:31:53.120 --> 0:31:55.280
<v Speaker 3>That, thanks for just telling me that they ain't doing

0:31:55.280 --> 0:31:56.720
<v Speaker 3>it alone, because.

0:31:57.360 --> 0:32:00.560
<v Speaker 5>I need to hear that my clients don't do like

0:32:00.800 --> 0:32:03.600
<v Speaker 5>we do everything like a to Z and that includes

0:32:03.880 --> 0:32:06.960
<v Speaker 5>creating the content, posting it up, responding to comments, and

0:32:07.000 --> 0:32:10.200
<v Speaker 5>then the real secret sauce on LinkedIn is the DM

0:32:10.440 --> 0:32:13.480
<v Speaker 5>direct message campaigns and so we're doing all these like

0:32:13.560 --> 0:32:18.360
<v Speaker 5>direct message campaigns twenty four to seven driving ROI initiatives.

0:32:18.440 --> 0:32:20.440
<v Speaker 3>Right, that's called DM campaign. So do you have like

0:32:20.480 --> 0:32:22.840
<v Speaker 3>a bot that or do you have people?

0:32:23.600 --> 0:32:28.280
<v Speaker 5>So we it's people mostly virtual assistance in the Philippines.

0:32:28.320 --> 0:32:31.760
<v Speaker 5>I have about twelve people in the Philippines whose full

0:32:31.800 --> 0:32:35.440
<v Speaker 5>time jobs are just dming people on LinkedIn, and so

0:32:35.560 --> 0:32:37.960
<v Speaker 5>we do all these different campaigns. Like so, for example,

0:32:38.000 --> 0:32:41.440
<v Speaker 5>with my podcast, we send out about one thousand dms

0:32:41.440 --> 0:32:44.880
<v Speaker 5>a day to entrepreneurs to listen to young in profiting

0:32:45.000 --> 0:32:48.520
<v Speaker 5>soliciting our new episode, and then if they respond positively,

0:32:48.760 --> 0:32:50.640
<v Speaker 5>we then ask them to write us a review. So

0:32:50.640 --> 0:32:53.720
<v Speaker 5>that's like one example of a DM campaign. Another one

0:32:53.760 --> 0:32:55.760
<v Speaker 5>would be like, let's say one of our clients has

0:32:55.800 --> 0:32:58.120
<v Speaker 5>a new book coming out. Every time they put up

0:32:58.160 --> 0:33:00.760
<v Speaker 5>a post about their book, anybody who likes and comments,

0:33:00.760 --> 0:33:03.120
<v Speaker 5>we then retarget in the DMS. Hey, I noticed that

0:33:03.200 --> 0:33:06.440
<v Speaker 5>you liked my post about my upcoming book. I'd love

0:33:06.480 --> 0:33:08.320
<v Speaker 5>for you to check out the pre order. You can

0:33:08.320 --> 0:33:09.840
<v Speaker 5>get this free thing x y Z here.

0:33:09.880 --> 0:33:11.920
<v Speaker 3>So that's such a good tip, even for someone like

0:33:11.960 --> 0:33:14.880
<v Speaker 3>me who has one admin to like as a task,

0:33:15.160 --> 0:33:17.640
<v Speaker 3>just look at my comments and if people like it.

0:33:17.720 --> 0:33:19.240
<v Speaker 3>Oh yeah, sounds so simple.

0:33:20.840 --> 0:33:23.760
<v Speaker 5>Well, that's called permission based marketing, right, So they took

0:33:23.800 --> 0:33:26.560
<v Speaker 5>the first action. They're essentially raising their hand and saying

0:33:26.600 --> 0:33:28.560
<v Speaker 5>you have permission to reach out to me. If you

0:33:28.640 --> 0:33:31.080
<v Speaker 5>ever reach out to anyone saying hey, I notice you

0:33:31.160 --> 0:33:35.160
<v Speaker 5>engaged on this post. They'll never be like, screw you,

0:33:35.160 --> 0:33:37.000
<v Speaker 5>you spammed me because they took.

0:33:36.840 --> 0:33:37.560
<v Speaker 4>The first action.

0:33:37.640 --> 0:33:40.800
<v Speaker 5>So it's a great way to establish common ground and

0:33:40.840 --> 0:33:41.960
<v Speaker 5>get the conversation going.

0:33:42.320 --> 0:33:43.760
<v Speaker 2>So what does it look like to work with you

0:33:43.840 --> 0:33:44.720
<v Speaker 2>like this? Does it like?

0:33:45.160 --> 0:33:47.600
<v Speaker 1>So? Because I think a lot of like especially entrepreneurs,

0:33:47.640 --> 0:33:49.240
<v Speaker 1>you know, they're thinking like, oh I might want to

0:33:49.280 --> 0:33:52.240
<v Speaker 1>work with an agency, but I don't have any money,

0:33:52.720 --> 0:33:55.040
<v Speaker 1>you know, or like I don't have enough of a budget.

0:33:55.120 --> 0:33:56.160
<v Speaker 2>What does that look like?

0:33:56.320 --> 0:33:58.920
<v Speaker 1>Is it largely like sponsors pay you, so they're not

0:33:58.960 --> 0:34:01.680
<v Speaker 1>paying and you kind of just split this profits. Are

0:34:01.720 --> 0:34:03.000
<v Speaker 1>people really paying out of pocket?

0:34:03.040 --> 0:34:03.120
<v Speaker 3>Like?

0:34:03.160 --> 0:34:04.960
<v Speaker 2>What does that look like? Yeah?

0:34:04.960 --> 0:34:07.320
<v Speaker 5>So for my social clients, they're paying out of pocket

0:34:07.440 --> 0:34:11.200
<v Speaker 5>and we're like a White Glove award winning social media agency,

0:34:11.320 --> 0:34:15.320
<v Speaker 5>so we're not cheap. So it's usually really big CEOs influencers,

0:34:15.600 --> 0:34:18.040
<v Speaker 5>and our minimum retainer is ten thousand dollars a month,

0:34:18.200 --> 0:34:20.800
<v Speaker 5>and that's just LinkedIn, right, if you add on Instagram,

0:34:20.840 --> 0:34:24.480
<v Speaker 5>it's more so we're typically not able to service most

0:34:24.520 --> 0:34:26.680
<v Speaker 5>people because we have such a high ticket offer and

0:34:26.680 --> 0:34:30.320
<v Speaker 5>I essentially need to hire five people to run someone's account.

0:34:30.360 --> 0:34:36.000
<v Speaker 5>It's really intensive, right, But I have a LinkedIn Secrets Masterclass.

0:34:36.080 --> 0:34:38.239
<v Speaker 5>The next one is de Summer thirteenth and fourteenth, and

0:34:38.280 --> 0:34:40.680
<v Speaker 5>basically I have a two day training where I take

0:34:40.719 --> 0:34:44.120
<v Speaker 5>everyone through what I teach my team about.

0:34:43.800 --> 0:34:46.359
<v Speaker 4>How to hack LinkedIn. So we go over creating a.

0:34:46.280 --> 0:34:51.560
<v Speaker 5>Personal brand, copywriting design, and then day two is all

0:34:51.600 --> 0:34:55.560
<v Speaker 5>about the algorithm, engagement hacks, DM campaigns, and I basically

0:34:55.640 --> 0:34:57.719
<v Speaker 5>teach the same thing that I teach my team, and

0:34:57.800 --> 0:34:59.520
<v Speaker 5>a lot of people will like send in their social

0:34:59.600 --> 0:35:01.960
<v Speaker 5>lead or send in a couple of team members and

0:35:01.960 --> 0:35:03.480
<v Speaker 5>then they're literally up to speed.

0:35:03.960 --> 0:35:05.759
<v Speaker 4>And I've created influencers.

0:35:05.760 --> 0:35:07.680
<v Speaker 5>I started this about a year ago and there's been

0:35:07.719 --> 0:35:10.680
<v Speaker 5>like dozens of influencers that have come out of this program.

0:35:10.800 --> 0:35:12.719
<v Speaker 3>Is that the goal, like you're teaching them how to

0:35:12.760 --> 0:35:15.640
<v Speaker 3>then become have a bigger platform, grow their you know

0:35:15.800 --> 0:35:17.400
<v Speaker 3>and yeahs.

0:35:17.120 --> 0:35:21.400
<v Speaker 5>Get engagement, increase their sales, start a personal brand and

0:35:21.560 --> 0:35:25.000
<v Speaker 5>like I said, like literally have created entrepreneur influencers from.

0:35:24.920 --> 0:35:28.040
<v Speaker 3>Strench who How much is the work the two day workshop?

0:35:29.800 --> 0:35:32.359
<v Speaker 5>Usually with we give promo codes, so it's about like

0:35:32.480 --> 0:35:35.319
<v Speaker 5>seventeen seventeen hundred dollars, it's two thousand dollars, and then

0:35:35.360 --> 0:35:36.560
<v Speaker 5>we usually give like thirty if.

0:35:36.480 --> 0:35:38.560
<v Speaker 3>You work for a company and you're in marketing, like

0:35:38.640 --> 0:35:41.279
<v Speaker 3>I would take that, you know, like your company would

0:35:41.320 --> 0:35:43.120
<v Speaker 3>take that for it, you know what I mean? Yeah,

0:35:43.719 --> 0:35:47.160
<v Speaker 3>that's and people don't use their professional development funds enough.

0:35:47.400 --> 0:35:50.399
<v Speaker 3>They just don't think about it. And they also may

0:35:50.440 --> 0:35:52.400
<v Speaker 3>say like, oh, I just have a I heard I

0:35:52.440 --> 0:35:55.320
<v Speaker 3>have a cap of like five hundred. Well make a case,

0:35:55.680 --> 0:35:57.600
<v Speaker 3>you know, have a case for it.

0:35:57.640 --> 0:35:59.919
<v Speaker 5>Well, I'm happy to give you guys a promo code

0:36:00.040 --> 0:36:04.120
<v Speaker 5>and you can get a referral fee for anybody who

0:36:04.160 --> 0:36:06.200
<v Speaker 5>signs on who listens to this podcast if you want.

0:36:06.520 --> 0:36:08.880
<v Speaker 3>Maybe even have done that before. I'm just like it

0:36:08.960 --> 0:36:09.439
<v Speaker 3>sounds good.

0:36:09.680 --> 0:36:10.480
<v Speaker 2>We haven't done that.

0:36:10.800 --> 0:36:14.399
<v Speaker 5>Yeah, okay, oh yeah, it's the promo code that you want.

0:36:14.520 --> 0:36:17.200
<v Speaker 2>Ooh, brown Ambition.

0:36:17.280 --> 0:36:18.759
<v Speaker 3>We usually use brown Ambition for.

0:36:18.920 --> 0:36:21.680
<v Speaker 5>Yeah, we use Brown Ambition together. All right, If you

0:36:21.680 --> 0:36:24.800
<v Speaker 5>guys want thirty five percent off of you, guys five

0:36:24.880 --> 0:36:27.399
<v Speaker 5>percent off. You can go to yap media dot io

0:36:27.520 --> 0:36:30.600
<v Speaker 5>slash course and use code brown ambitions.

0:36:30.280 --> 0:36:32.160
<v Speaker 2>Our one word and we'll do We'll put the link

0:36:32.200 --> 0:36:32.800
<v Speaker 2>in the description.

0:36:33.400 --> 0:36:34.480
<v Speaker 4>Okay, perfect, I have it.

0:36:35.120 --> 0:36:36.720
<v Speaker 2>You said December. When is it again?

0:36:37.080 --> 0:36:38.399
<v Speaker 4>December thirteenth and fourth?

0:36:38.520 --> 0:36:39.480
<v Speaker 3>All virtual, I'm assuming.

0:36:39.520 --> 0:36:42.840
<v Speaker 5>Okay, yeah, it's all virtual, but it's me teaching live

0:36:43.160 --> 0:36:46.000
<v Speaker 5>and guys, this has gotten like twelve.

0:36:45.680 --> 0:36:47.840
<v Speaker 4>Out of ten raving reviews.

0:36:47.920 --> 0:36:50.040
<v Speaker 5>I've had maybe three hundred students go through and never

0:36:50.080 --> 0:36:53.239
<v Speaker 5>had a refund. Everybody has said it's been like one

0:36:53.280 --> 0:36:55.239
<v Speaker 5>of the best master classes they ever took, and so

0:36:55.400 --> 0:36:57.480
<v Speaker 5>I know anyone who takes it is gonna really like

0:36:57.520 --> 0:36:57.960
<v Speaker 5>the class.

0:36:58.120 --> 0:36:59.239
<v Speaker 2>Okay, that sounds great.

0:36:59.640 --> 0:37:00.239
<v Speaker 4>Yeah.

0:37:01.000 --> 0:37:03.120
<v Speaker 1>So what was your first like what was your kind

0:37:03.120 --> 0:37:05.200
<v Speaker 1>of hero business like? For me, it was a bunjeanista.

0:37:05.239 --> 0:37:06.920
<v Speaker 1>I used to teach you one on once when you

0:37:07.080 --> 0:37:09.880
<v Speaker 1>first got into to business like, what did that look like?

0:37:09.920 --> 0:37:11.319
<v Speaker 2>What was the first thing that you started with?

0:37:12.600 --> 0:37:16.279
<v Speaker 4>Well, I had a crazy You didn't ask anything about

0:37:16.280 --> 0:37:16.800
<v Speaker 4>my background.

0:37:16.840 --> 0:37:20.440
<v Speaker 5>My background is crazy to I had a crazy background.

0:37:20.520 --> 0:37:25.040
<v Speaker 5>So I started off working at Hot ninety seven when

0:37:25.080 --> 0:37:26.719
<v Speaker 5>I was in college for three years.

0:37:26.719 --> 0:37:27.880
<v Speaker 4>I was Angie Martinez his.

0:37:27.880 --> 0:37:33.520
<v Speaker 5>Assistant oh New York, Yeah, unpaid assistant for three years.

0:37:33.560 --> 0:37:35.920
<v Speaker 5>So I was essentially a glorified intern. That was like

0:37:35.960 --> 0:37:37.480
<v Speaker 5>the foot of the intern.

0:37:37.640 --> 0:37:39.160
<v Speaker 3>You can't do that anymore, that's.

0:37:39.080 --> 0:37:41.680
<v Speaker 5>Illegal now, But that was like what everybody did at

0:37:41.680 --> 0:37:43.719
<v Speaker 5>Hot ninety seven before. So I thought I was going

0:37:43.800 --> 0:37:46.400
<v Speaker 5>to be the next Angie Martinez. I ended up leaving

0:37:46.520 --> 0:37:48.480
<v Speaker 5>because they didn't give me a paid job, and I

0:37:48.520 --> 0:37:53.160
<v Speaker 5>got upset. Me and Angie riifye now and I started

0:37:53.160 --> 0:37:55.919
<v Speaker 5>a blog site called the Sorority of Hip Hop dot

0:37:55.960 --> 0:37:57.839
<v Speaker 5>com Strawberry Blunt dot com.

0:37:57.880 --> 0:37:59.080
<v Speaker 4>I was bad girl back.

0:37:58.920 --> 0:38:03.759
<v Speaker 5>Then, and the podcast, sorry, the website blew up. It

0:38:03.840 --> 0:38:05.200
<v Speaker 5>was like in twenty ten when like.

0:38:05.200 --> 0:38:06.239
<v Speaker 4>Blogs were super hot.

0:38:06.400 --> 0:38:08.680
<v Speaker 5>We were like, you know, up there with rap radar

0:38:08.760 --> 0:38:11.600
<v Speaker 5>and all those other types of blogs. We almost had

0:38:11.640 --> 0:38:13.920
<v Speaker 5>a show on MTV. They filmed me all summer. I

0:38:13.960 --> 0:38:16.080
<v Speaker 5>was going to be the lead of a show right

0:38:16.120 --> 0:38:20.240
<v Speaker 5>after they ended Jersey Shore, and I was like hosting

0:38:20.239 --> 0:38:22.280
<v Speaker 5>parties at the time with this blog side and everything

0:38:22.280 --> 0:38:22.560
<v Speaker 5>like this.

0:38:22.760 --> 0:38:25.600
<v Speaker 4>MTV backed out two weeks before they were supposed to

0:38:25.600 --> 0:38:26.120
<v Speaker 4>air the show.

0:38:26.280 --> 0:38:29.600
<v Speaker 5>I was devastated because by then I got rejected from

0:38:29.600 --> 0:38:32.360
<v Speaker 5>Hot aty seven. I also was swaying the morning's co

0:38:32.440 --> 0:38:33.840
<v Speaker 5>host for two weeks, and then they.

0:38:33.680 --> 0:38:35.960
<v Speaker 2>Fired me after two weeks.

0:38:36.239 --> 0:38:38.920
<v Speaker 5>And then I didn't get MTV, and so I had

0:38:38.960 --> 0:38:41.759
<v Speaker 5>all these at bats but didn't make it. So then

0:38:41.800 --> 0:38:44.520
<v Speaker 5>I got like sort of thought, all right, maybe this

0:38:44.600 --> 0:38:45.080
<v Speaker 5>isn't for me.

0:38:45.440 --> 0:38:46.520
<v Speaker 4>Let me go into corporate.

0:38:46.719 --> 0:38:49.680
<v Speaker 5>I worked at HP, then Disney, and I started my

0:38:50.440 --> 0:38:53.040
<v Speaker 5>podcast Young In Profiting about four years into my corporate

0:38:53.080 --> 0:38:55.840
<v Speaker 5>career when I just fell bored and wasn't doing it

0:38:55.880 --> 0:38:57.319
<v Speaker 5>for money. I was just thought, you know, I know

0:38:57.360 --> 0:38:59.759
<v Speaker 5>how to do this. Podcasts are hot now. I had

0:38:59.760 --> 0:39:02.080
<v Speaker 5>all the online radio shows working on the side of

0:39:02.120 --> 0:39:04.200
<v Speaker 5>Hot ninety seven, and when I had the blog site,

0:39:04.200 --> 0:39:07.520
<v Speaker 5>so I knew a lot about radio and production, right, Okay,

0:39:07.560 --> 0:39:10.319
<v Speaker 5>let me just do this, And so I started this podcast.

0:39:10.480 --> 0:39:14.280
<v Speaker 5>By episode two, I had ten volunteers in a Slack channel.

0:39:14.280 --> 0:39:16.680
<v Speaker 5>I had all these fans on LinkedIn because I started

0:39:16.680 --> 0:39:18.920
<v Speaker 5>my LinkedIn journey at this point that would reach out

0:39:18.920 --> 0:39:20.200
<v Speaker 5>to me and be like, I just want to help

0:39:20.239 --> 0:39:22.799
<v Speaker 5>your show change my life. And so I knew how

0:39:22.800 --> 0:39:25.560
<v Speaker 5>to do all these different things audio editing, video editing,

0:39:25.600 --> 0:39:28.960
<v Speaker 5>social media, blog posting, building websites. I knew all this

0:39:29.160 --> 0:39:32.120
<v Speaker 5>different marketing stuff, so I started taking these volunteers and

0:39:32.160 --> 0:39:34.120
<v Speaker 5>then teaching them things. I taught one guy how to

0:39:34.120 --> 0:39:36.359
<v Speaker 5>do videos, one guy how to do a website, one

0:39:36.360 --> 0:39:39.239
<v Speaker 5>girl how to do my social Then fast forward two

0:39:39.280 --> 0:39:41.480
<v Speaker 5>years later, my show's like really big, and all the

0:39:41.560 --> 0:39:45.680
<v Speaker 5>guests that are coming on my show are these rich CEOs, authors, influencers,

0:39:45.719 --> 0:39:47.440
<v Speaker 5>And at the end of my show, I kept getting

0:39:47.440 --> 0:39:50.480
<v Speaker 5>asked the same question, how did you build your LinkedIn?

0:39:50.480 --> 0:39:51.319
<v Speaker 4>Can you do this for me?

0:39:51.400 --> 0:39:53.319
<v Speaker 5>How did you grow your podcast? Can you do this

0:39:53.400 --> 0:39:55.640
<v Speaker 5>for me? And I had all these volunteers, and I

0:39:55.680 --> 0:39:57.600
<v Speaker 5>would always say, like, I'm so sorry, I just have

0:39:57.640 --> 0:40:00.239
<v Speaker 5>a volunteer team. I've got a corporate career. This is

0:40:00.280 --> 0:40:03.360
<v Speaker 5>just for fun. Until COVID hit and I found myself

0:40:03.400 --> 0:40:07.240
<v Speaker 5>with all this free time, and a couple of these

0:40:07.560 --> 0:40:09.839
<v Speaker 5>guests on my show were being very persistent about being

0:40:09.840 --> 0:40:11.920
<v Speaker 5>my clients, and then I just started taking my first clients.

0:40:12.440 --> 0:40:15.920
<v Speaker 5>My second client, Guys, was a thirty thousand dollars retainer

0:40:15.960 --> 0:40:20.320
<v Speaker 5>a month. Oh my second client, and so within six

0:40:20.360 --> 0:40:22.960
<v Speaker 5>months my company was already making one hundred grand a month.

0:40:23.520 --> 0:40:26.920
<v Speaker 5>I had thirty paid employees around the world. Quit my job,

0:40:27.360 --> 0:40:30.799
<v Speaker 5>and just the rest is history. Now I'm like, you know,

0:40:30.880 --> 0:40:33.880
<v Speaker 5>my company is making probably almost five million dollars by

0:40:33.920 --> 0:40:36.799
<v Speaker 5>the end of the year this year. So it's been

0:40:36.800 --> 0:40:40.120
<v Speaker 5>an awesome journey of just lots of struggle until one

0:40:40.120 --> 0:40:42.560
<v Speaker 5>time it hit, you know, and then I just kept

0:40:42.640 --> 0:40:43.359
<v Speaker 5>rolling with it.

0:40:43.640 --> 0:40:48.239
<v Speaker 3>CEO, like, do you have other executive level support alongside you?

0:40:48.440 --> 0:40:48.680
<v Speaker 3>I do?

0:40:48.960 --> 0:40:49.200
<v Speaker 2>I do.

0:40:50.000 --> 0:40:54.120
<v Speaker 5>I'm definitely the CEO and founder, but I have Jason

0:40:54.440 --> 0:40:57.799
<v Speaker 5>who is one of my executives, and Kate, and so

0:40:57.920 --> 0:40:59.680
<v Speaker 5>Jason helps me run the network, Kate helps me run

0:40:59.680 --> 0:41:02.759
<v Speaker 5>the social media agency. I'm really in charge of, like

0:41:02.800 --> 0:41:07.000
<v Speaker 5>at this point, sales, new business. I recruit podcasters, closed

0:41:07.040 --> 0:41:10.480
<v Speaker 5>sponsorship deals, and close social deals. But other than that,

0:41:10.800 --> 0:41:13.200
<v Speaker 5>I just have everybody doing everything else, and I just

0:41:13.320 --> 0:41:14.440
<v Speaker 5>kind of think of new ideas.

0:41:14.400 --> 0:41:16.400
<v Speaker 3>It sounds like you've gotten to that nice place where

0:41:16.520 --> 0:41:18.640
<v Speaker 3>instead of doing everything, you can sort of like focus

0:41:18.680 --> 0:41:20.480
<v Speaker 3>on your zone and genius. Is that right? Is that

0:41:20.520 --> 0:41:21.000
<v Speaker 3>how you feel?

0:41:21.719 --> 0:41:22.040
<v Speaker 2>Yeah?

0:41:22.120 --> 0:41:24.879
<v Speaker 5>I think one of my key reasons for being so

0:41:24.880 --> 0:41:28.759
<v Speaker 5>successful is my ability to delegate, because even because I

0:41:28.920 --> 0:41:32.239
<v Speaker 5>had started this podcast as a side hustle, so from

0:41:32.239 --> 0:41:35.480
<v Speaker 5>the start, I've been delegating to all my volunteers.

0:41:35.880 --> 0:41:37.680
<v Speaker 4>So from the start, I always had.

0:41:37.640 --> 0:41:40.640
<v Speaker 5>A remote team and people to help me, and I

0:41:40.840 --> 0:41:43.040
<v Speaker 5>just I'm really good at just like letting go and

0:41:43.120 --> 0:41:46.000
<v Speaker 5>teaching people and then letting them take it on and

0:41:46.040 --> 0:41:46.759
<v Speaker 5>elevating them.

0:41:46.760 --> 0:41:49.480
<v Speaker 3>You know, well, I love me some ones. Did I

0:41:49.480 --> 0:41:50.279
<v Speaker 3>talk over you again?

0:41:51.480 --> 0:41:52.120
<v Speaker 2>You Okay?

0:41:52.680 --> 0:41:52.719
<v Speaker 3>No?

0:41:53.400 --> 0:41:54.759
<v Speaker 2>I was just going to say that, Like, so what

0:41:55.280 --> 0:41:55.520
<v Speaker 2>you know?

0:41:55.680 --> 0:41:58.520
<v Speaker 1>So you have these businesses, these kind of successful, successful

0:41:59.040 --> 0:42:01.799
<v Speaker 1>subsidiaries of the original business, Like.

0:42:01.840 --> 0:42:03.360
<v Speaker 2>Where do you see yourself?

0:42:03.400 --> 0:42:05.040
<v Speaker 1>And then that's like five to ten years, Like what's

0:42:05.120 --> 0:42:08.160
<v Speaker 1>what's the desired outcome for when it all shakes out?

0:42:08.680 --> 0:42:08.960
<v Speaker 4>Well?

0:42:09.000 --> 0:42:13.400
<v Speaker 5>Building this podcast network. We're already just one year in.

0:42:13.600 --> 0:42:14.319
<v Speaker 4>I've signed like.

0:42:14.480 --> 0:42:19.080
<v Speaker 5>Huge podcasts, Like I told you, I've got Jenaicature, Amy Porterfield,

0:42:19.080 --> 0:42:22.000
<v Speaker 5>Trent Shelton, Like, I just got all these huge names.

0:42:22.239 --> 0:42:23.160
<v Speaker 4>We're crushing it.

0:42:23.760 --> 0:42:26.200
<v Speaker 5>I want to be as known as like Wonder he

0:42:26.360 --> 0:42:28.839
<v Speaker 5>is in this space in terms of a podcast network, right,

0:42:29.080 --> 0:42:31.560
<v Speaker 5>I really think that's going to happen within the next year.

0:42:31.560 --> 0:42:34.640
<v Speaker 5>We're already, you know, up there with all the major networks.

0:42:34.680 --> 0:42:35.120
<v Speaker 4>Already.

0:42:36.360 --> 0:42:38.920
<v Speaker 5>I'm writing books, so like personally, I'm going to put

0:42:38.960 --> 0:42:43.400
<v Speaker 5>out a book in twenty twenty five hopefully, So I

0:42:43.400 --> 0:42:46.600
<v Speaker 5>don't have a name yet. It's all just getting started now.

0:42:46.680 --> 0:42:50.319
<v Speaker 5>So like I just signed a contract, ex thank you,

0:42:50.520 --> 0:42:52.840
<v Speaker 5>thank you, uh so, going to be writing a book,

0:42:53.000 --> 0:42:54.520
<v Speaker 5>going to be putting out I'm sure I'll put out

0:42:54.560 --> 0:42:57.520
<v Speaker 5>a podcast course, But really it's just honestly growing by

0:42:57.520 --> 0:42:59.560
<v Speaker 5>network and we're the only network that has a full

0:42:59.560 --> 0:43:03.280
<v Speaker 5>service social media arms. So we're not just monetizing people's podcasts.

0:43:03.280 --> 0:43:06.920
<v Speaker 5>We're monetizing their YouTube or monetizing their social branded content,

0:43:07.239 --> 0:43:08.160
<v Speaker 5>and then we're able to.

0:43:08.160 --> 0:43:10.280
<v Speaker 4>Execute on all of it on their behalf.

0:43:11.360 --> 0:43:14.040
<v Speaker 5>So it's a really innovative approach and there's no other

0:43:14.120 --> 0:43:16.800
<v Speaker 5>networks that are really even competing with us in this space.

0:43:19.239 --> 0:43:20.839
<v Speaker 3>I want to go back to LinkedIn because I love

0:43:20.880 --> 0:43:22.799
<v Speaker 3>it so much, and I'm actually I have I have

0:43:22.800 --> 0:43:26.040
<v Speaker 3>a community of women called the Mandy Moneymakers Women of Color,

0:43:26.480 --> 0:43:30.120
<v Speaker 3>and it's career coaching, and my specialty is negotiations. I

0:43:30.160 --> 0:43:32.880
<v Speaker 3>live for the high and the thrill of a negotiation.

0:43:33.760 --> 0:43:35.719
<v Speaker 3>I would love to know though, because it seems like

0:43:35.800 --> 0:43:39.440
<v Speaker 3>with LinkedIn you're sort of maybe working with people who

0:43:39.480 --> 0:43:41.600
<v Speaker 3>are using it for their businesses or for their brands.

0:43:42.680 --> 0:43:44.440
<v Speaker 3>I work with women who want to use it to

0:43:44.480 --> 0:43:47.480
<v Speaker 3>amplify their career and maybe build a brand. Do you

0:43:47.520 --> 0:43:50.640
<v Speaker 3>have any like keys to LinkedIn that you can share.

0:43:50.760 --> 0:43:52.919
<v Speaker 3>I'm curious. It sounds like you know some stuff even

0:43:52.960 --> 0:43:55.080
<v Speaker 3>I don't know, So I want to learn like three

0:43:55.239 --> 0:43:58.680
<v Speaker 3>keys to maximizing LinkedIn right now that we can sort

0:43:58.680 --> 0:43:59.240
<v Speaker 3>of take away.

0:43:59.680 --> 0:44:01.280
<v Speaker 4>Yes, so three tips for LinkedIn.

0:44:01.520 --> 0:44:06.560
<v Speaker 5>LinkedIn right now is prioritizing meaningful content, which means that

0:44:06.640 --> 0:44:09.560
<v Speaker 5>you want to focus on your keywords. You want to

0:44:09.560 --> 0:44:13.040
<v Speaker 5>make sure that your profile has keywords that are aligned

0:44:13.080 --> 0:44:15.759
<v Speaker 5>to your niche that people would be searching for that

0:44:15.880 --> 0:44:18.399
<v Speaker 5>keyword on LinkedIn, And then you want to make sure

0:44:18.400 --> 0:44:21.600
<v Speaker 5>that your posts also include those same keywords that might

0:44:21.640 --> 0:44:25.480
<v Speaker 5>be found in your first connections following that have those

0:44:25.520 --> 0:44:28.680
<v Speaker 5>keywords in their profile. That way LinkedIn can basically match

0:44:29.320 --> 0:44:31.839
<v Speaker 5>your post and serve them to people who have those

0:44:31.920 --> 0:44:35.719
<v Speaker 5>keywords in their profile. So again, LinkedIn is looking for experts.

0:44:36.200 --> 0:44:37.600
<v Speaker 5>So if you put up a post and it has

0:44:37.600 --> 0:44:39.600
<v Speaker 5>a keyword, like let's say you're in real estate, you

0:44:39.600 --> 0:44:41.600
<v Speaker 5>put up a post that has the real estate keyword,

0:44:41.960 --> 0:44:45.120
<v Speaker 5>your profile is validated that you're a real estate expert.

0:44:45.120 --> 0:44:47.560
<v Speaker 5>You've got that keyword, you've got people who have like

0:44:48.160 --> 0:44:51.120
<v Speaker 5>put skills related to real estate on your profile, and

0:44:51.200 --> 0:44:55.160
<v Speaker 5>so LinkedIn can validate through their algorithms that you're an expert.

0:44:55.600 --> 0:44:58.200
<v Speaker 5>Now LinkedIn is going to serve that real estate post

0:44:58.280 --> 0:45:00.879
<v Speaker 5>to other people who have real estate in profile in

0:45:00.920 --> 0:45:03.919
<v Speaker 5>their first connections. If those people engage on your posts,

0:45:03.920 --> 0:45:06.839
<v Speaker 5>they're going to share it with those people's followings who

0:45:06.840 --> 0:45:09.000
<v Speaker 5>are likely in the same industry niche, and.

0:45:08.920 --> 0:45:10.120
<v Speaker 4>Then you'll have more visibility.

0:45:10.200 --> 0:45:14.920
<v Speaker 5>Right. The second thing to note is that shares is

0:45:14.960 --> 0:45:19.120
<v Speaker 5>really where it's at on LinkedIn. Every single viral action

0:45:19.280 --> 0:45:23.120
<v Speaker 5>on LinkedIn is actually weighed differently. So alike, for example,

0:45:23.200 --> 0:45:25.480
<v Speaker 5>is one point, a common is two points, a share

0:45:25.640 --> 0:45:28.040
<v Speaker 5>is four points. So if you want to go viral,

0:45:28.280 --> 0:45:31.040
<v Speaker 5>you always need to optimize for shares, and that means

0:45:31.080 --> 0:45:34.120
<v Speaker 5>that you want to have shareable content. Most of the

0:45:34.160 --> 0:45:38.479
<v Speaker 5>sharable content is typically inspirational or motivational because they're most

0:45:38.560 --> 0:45:40.520
<v Speaker 5>relatable to the broadest audience.

0:45:40.680 --> 0:45:40.879
<v Speaker 3>Right.

0:45:41.120 --> 0:45:44.840
<v Speaker 5>Educational content is also really sharable. It's not as sharable,

0:45:44.880 --> 0:45:48.040
<v Speaker 5>but it will be shared in a more targeted niche way. Right,

0:45:48.320 --> 0:45:51.200
<v Speaker 5>So you always want to optimize for shares. So that's

0:45:51.239 --> 0:45:53.480
<v Speaker 5>the second point, and the third point is you want

0:45:53.520 --> 0:45:56.880
<v Speaker 5>to understand all the different engagement hacks on LinkedIn and

0:45:56.920 --> 0:45:59.960
<v Speaker 5>the little nuances because on LinkedIn, it's not really about

0:46:00.120 --> 0:46:00.680
<v Speaker 5>your content.

0:46:00.760 --> 0:46:02.719
<v Speaker 4>It's about how you post.

0:46:02.520 --> 0:46:06.440
<v Speaker 5>Up your content that's more important than the actual content itself. So,

0:46:06.560 --> 0:46:09.800
<v Speaker 5>for example, in your caption, if you're trying to go viral,

0:46:10.000 --> 0:46:12.720
<v Speaker 5>you should not link out to an external third party

0:46:12.760 --> 0:46:14.480
<v Speaker 5>link because LinkedIn's.

0:46:14.000 --> 0:46:16.040
<v Speaker 4>Goal is to keep people engaged on.

0:46:15.960 --> 0:46:18.120
<v Speaker 5>The platform for as long as possible, So you never

0:46:18.120 --> 0:46:20.279
<v Speaker 5>want to bring them to like YouTube, for example in

0:46:20.320 --> 0:46:24.400
<v Speaker 5>the caption, because LinkedIn will suppress the post. There's also

0:46:24.520 --> 0:46:26.799
<v Speaker 5>all these different like other spam filters that you need

0:46:26.840 --> 0:46:30.640
<v Speaker 5>to avoid, such as like chunky paragraphs. People like to

0:46:30.719 --> 0:46:33.520
<v Speaker 5>skim because everybody's reading on mobile, so you want to

0:46:33.520 --> 0:46:37.040
<v Speaker 5>have like line by line content on social media. A

0:46:37.120 --> 0:46:39.719
<v Speaker 5>paragraph is really one or two sentences, not three to

0:46:39.760 --> 0:46:42.680
<v Speaker 5>five sentences, right, So you want to have paragraph breaks

0:46:42.760 --> 0:46:46.200
<v Speaker 5>and make it more skimmable in terms of your caption

0:46:46.360 --> 0:46:50.439
<v Speaker 5>and as short as possible. Also, you want to make sure,

0:46:50.640 --> 0:46:52.399
<v Speaker 5>like I said, that you have got keywords in your post.

0:46:52.480 --> 0:46:55.520
<v Speaker 5>You want to make sure you're using hashtags correctly three

0:46:55.600 --> 0:46:58.319
<v Speaker 5>hashtags max. Right, So a lot of people put too

0:46:58.360 --> 0:47:01.520
<v Speaker 5>many hashtags. It's not Instagram. You'll actually hurt yourself if

0:47:01.560 --> 0:47:04.000
<v Speaker 5>you put too many hashtags. You shouldn't tag people who

0:47:04.000 --> 0:47:06.160
<v Speaker 5>aren't going to engage on your posts. So there's so

0:47:06.280 --> 0:47:08.759
<v Speaker 5>many different like little nuances and hacks that you need

0:47:08.800 --> 0:47:10.160
<v Speaker 5>to learn when it comes to LinkedIn.

0:47:10.560 --> 0:47:14.839
<v Speaker 3>Okay, that's I mean, that's some great takeaways for now,

0:47:14.960 --> 0:47:17.799
<v Speaker 3>and I feel like that's always changing. So when it

0:47:17.840 --> 0:47:21.120
<v Speaker 3>comes to following those shifts. And for example, I used

0:47:21.160 --> 0:47:24.120
<v Speaker 3>to work in SEO marketing, so we were constantly obsessed

0:47:24.160 --> 0:47:26.319
<v Speaker 3>with what Google was doing and thinking and feeling all

0:47:26.360 --> 0:47:28.080
<v Speaker 3>the time. And they would like put out these reports

0:47:28.120 --> 0:47:32.359
<v Speaker 3>once a year on like their eight score, which is

0:47:32.719 --> 0:47:35.960
<v Speaker 3>expertise off. I forget all of them. I haven't been

0:47:36.000 --> 0:47:38.560
<v Speaker 3>in there in a minute. But anyway, so where are

0:47:38.600 --> 0:47:40.680
<v Speaker 3>you tracking the trends of LinkedIn? Are you just seeing

0:47:40.719 --> 0:47:42.600
<v Speaker 3>it because you're in it so much?

0:47:44.400 --> 0:47:47.719
<v Speaker 5>Well, I'm an influencer myself, and because I'm running most

0:47:47.719 --> 0:47:50.439
<v Speaker 5>of the influencer accounts, I see the trends right away.

0:47:50.480 --> 0:47:52.719
<v Speaker 4>We have all these social dashboards where I.

0:47:52.680 --> 0:47:56.440
<v Speaker 5>Can see like the assets, hype, the engagement and so on,

0:47:56.520 --> 0:47:59.320
<v Speaker 5>and so I can see right away. For example, polls

0:47:59.680 --> 0:48:03.000
<v Speaker 5>were really popular, then they become unpopular, and now they're

0:48:03.000 --> 0:48:05.960
<v Speaker 5>popular again. And I can see those fluctuations. Right, Hey,

0:48:05.960 --> 0:48:07.879
<v Speaker 5>we put out a poll and everybody did good this week.

0:48:08.000 --> 0:48:10.279
<v Speaker 5>Let's keep testing poles and see how they do. Right,

0:48:10.760 --> 0:48:13.399
<v Speaker 5>So I see the trends really quickly because of that

0:48:13.520 --> 0:48:14.879
<v Speaker 5>and can validate things like that.

0:48:15.880 --> 0:48:18.680
<v Speaker 1>Am So I feel it's so crazy because you know,

0:48:18.719 --> 0:48:20.640
<v Speaker 1>when LinkedIn first came out, it was like this is

0:48:20.640 --> 0:48:21.680
<v Speaker 1>where you go to get a job.

0:48:22.680 --> 0:48:25.839
<v Speaker 2>Yeah, he and so like what if you're you know.

0:48:25.760 --> 0:48:27.760
<v Speaker 1>And if you're someone who thought that that's all LinkedIn

0:48:27.760 --> 0:48:29.960
<v Speaker 1>could be good for? So what are the other ways

0:48:30.000 --> 0:48:32.520
<v Speaker 1>that people can maximize LinkedIn? Not just coming here to

0:48:32.520 --> 0:48:33.960
<v Speaker 1>look for a job. That's great, but what are the

0:48:34.000 --> 0:48:36.640
<v Speaker 1>other things like you can Oh, LinkedIn.

0:48:36.360 --> 0:48:39.680
<v Speaker 4>Is awesome, So let me give you a stop.

0:48:39.760 --> 0:48:43.360
<v Speaker 5>There's one hundred and thirty five million active daily users

0:48:43.360 --> 0:48:46.600
<v Speaker 5>on LinkedIn that are looking at content. Guess how many

0:48:46.640 --> 0:48:49.440
<v Speaker 5>people are actually creating content? What percentage of that one

0:48:49.560 --> 0:48:53.240
<v Speaker 5>thirty five million do you guys think are creating percent?

0:48:54.400 --> 0:48:55.400
<v Speaker 2>What do you say is right?

0:48:55.560 --> 0:48:59.000
<v Speaker 5>Five five percent? Five percent of people are only creating content?

0:48:59.719 --> 0:49:04.160
<v Speaker 5>So there's so much like room to grow there's not

0:49:04.239 --> 0:49:07.600
<v Speaker 5>a lot of competition, and if you know the engagement hacs,

0:49:07.640 --> 0:49:10.080
<v Speaker 5>like if you took my class, for example, anybody who

0:49:10.080 --> 0:49:12.399
<v Speaker 5>takes my class from the first week, they're getting three

0:49:12.440 --> 0:49:14.960
<v Speaker 5>hundred likes on their stuff, like they're doing really well

0:49:14.960 --> 0:49:17.400
<v Speaker 5>and getting a lot of visibility because there's not a

0:49:17.400 --> 0:49:20.359
<v Speaker 5>lot of competition, especially if you sort of know how

0:49:20.400 --> 0:49:23.839
<v Speaker 5>to leverage the algorithm to your benefit, so you can

0:49:23.920 --> 0:49:27.040
<v Speaker 5>become the dominant person in your niche on LinkedIn, and

0:49:27.080 --> 0:49:29.279
<v Speaker 5>that can give you a lot of leverage. The other

0:49:29.360 --> 0:49:33.080
<v Speaker 5>reason why it's especially great for business owners is because

0:49:33.120 --> 0:49:36.440
<v Speaker 5>it allows you to do really great proactive lead generation.

0:49:37.200 --> 0:49:41.000
<v Speaker 5>You can send out an unlimited amount of dms. There's

0:49:41.000 --> 0:49:43.399
<v Speaker 5>a couple different hacks, like, for example, you can join

0:49:43.440 --> 0:49:44.279
<v Speaker 5>a group.

0:49:44.719 --> 0:49:45.680
<v Speaker 4>And on LinkedIn.

0:49:45.719 --> 0:49:47.839
<v Speaker 5>You guys, if you're not really LinkedIn savvy, you may

0:49:47.840 --> 0:49:50.000
<v Speaker 5>not know this, but you're only allowed to DM your

0:49:50.040 --> 0:49:55.120
<v Speaker 5>first connections, right, But you can unlimitedly DM your first connection.

0:49:55.239 --> 0:49:57.120
<v Speaker 5>So let's say you get up to the limit of

0:49:57.160 --> 0:50:00.520
<v Speaker 5>thirty thousand first connections. You can DM those thirt thousand

0:50:00.520 --> 0:50:04.279
<v Speaker 5>connections about one thousand or two thousand a day and

0:50:05.200 --> 0:50:08.480
<v Speaker 5>generate leads just through those thirty thousand connections, So it's

0:50:08.520 --> 0:50:10.680
<v Speaker 5>always a goal to try to reach and get those

0:50:10.680 --> 0:50:13.360
<v Speaker 5>thirty thousand connections with people who are in your target

0:50:13.360 --> 0:50:16.799
<v Speaker 5>audience for your business. Right outside of that, you can

0:50:16.920 --> 0:50:21.000
<v Speaker 5>join groups that have your target audience, and once you're

0:50:21.000 --> 0:50:24.160
<v Speaker 5>in that group, you can then DM everybody in that group. So,

0:50:24.280 --> 0:50:27.319
<v Speaker 5>for example, when I'm soliciting my LinkedIn masterclass, I'll join

0:50:27.440 --> 0:50:29.760
<v Speaker 5>all the social media groups and I'll be dming people

0:50:29.800 --> 0:50:31.880
<v Speaker 5>to join my masterclass, and I get so many leads

0:50:31.880 --> 0:50:36.200
<v Speaker 5>in business and business folks that way. The other thing

0:50:36.239 --> 0:50:38.160
<v Speaker 5>that you can do is just understand the titles that

0:50:38.200 --> 0:50:40.719
<v Speaker 5>you're looking for, who typically buys from you, and then

0:50:40.800 --> 0:50:43.600
<v Speaker 5>proactively invite those people to your network and then again

0:50:43.760 --> 0:50:44.799
<v Speaker 5>DM them and start a.

0:50:44.719 --> 0:50:45.480
<v Speaker 4>Campaign with them.

0:50:45.800 --> 0:50:48.200
<v Speaker 5>So there's no other platform like that that you can

0:50:48.239 --> 0:50:51.400
<v Speaker 5>like search. LinkedIn has all these different search attributes. You

0:50:51.400 --> 0:50:55.520
<v Speaker 5>can search by locations, title, company, you know, so many

0:50:55.640 --> 0:50:58.120
<v Speaker 5>different search factors, and also by behaviors, the events they

0:50:58.120 --> 0:50:59.799
<v Speaker 5>sign up for, the groups they sign up for, the

0:50:59.760 --> 0:51:02.560
<v Speaker 5>people they engage with, and then you can retarget them

0:51:02.600 --> 0:51:05.200
<v Speaker 5>in the DMS, which is really different from any other

0:51:05.239 --> 0:51:07.680
<v Speaker 5>social platforms. So when somebody comes to me for social

0:51:07.719 --> 0:51:10.680
<v Speaker 5>media and they're like a coach or they have some

0:51:10.680 --> 0:51:14.640
<v Speaker 5>sort of B to B business, anybody who basically offers

0:51:14.640 --> 0:51:17.400
<v Speaker 5>a service that's not necessarily like a product. Right, products

0:51:17.400 --> 0:51:19.719
<v Speaker 5>don't do that well on LinkedIn, but any services do.

0:51:20.360 --> 0:51:22.200
<v Speaker 5>I'm always like, LinkedIn is where I'm going to get

0:51:22.239 --> 0:51:24.880
<v Speaker 5>you ROI. Let's start with LinkedIn. I'll get you ROI.

0:51:25.160 --> 0:51:28.200
<v Speaker 5>Then you can go onto other platforms because that's it's

0:51:28.239 --> 0:51:29.240
<v Speaker 5>the easiest place.

0:51:29.040 --> 0:51:31.560
<v Speaker 4>To make money online. Honestly, it's crazy.

0:51:31.600 --> 0:51:33.479
<v Speaker 1>I'm just looking at my LinkedIn I never want I'd

0:51:33.520 --> 0:51:35.560
<v Speaker 1>never go on and I'm looking. I'm like, I've got

0:51:35.560 --> 0:51:37.719
<v Speaker 1>twenty thousand followers. I'm leaving a lot of money on

0:51:37.760 --> 0:51:38.120
<v Speaker 1>the table.

0:51:38.239 --> 0:51:40.600
<v Speaker 2>Huh.

0:51:40.680 --> 0:51:42.920
<v Speaker 4>Yeah, we could ten x that if you want some any.

0:51:42.920 --> 0:51:43.880
<v Speaker 2>Yeah, but I'm like, I wouldn't.

0:51:43.960 --> 0:51:45.960
<v Speaker 1>I guess I haven't really thought about like what do

0:51:46.000 --> 0:51:47.120
<v Speaker 1>I find them, what do I need from them?

0:51:47.120 --> 0:51:47.680
<v Speaker 2>What do I know?

0:51:47.800 --> 0:51:51.200
<v Speaker 1>Like like yeah, it just would be thinking about.

0:51:50.920 --> 0:51:53.960
<v Speaker 2>Like what what's you know? What's this product?

0:51:54.239 --> 0:51:56.759
<v Speaker 5>Well, like your podcast would be a good one to

0:51:56.800 --> 0:51:59.279
<v Speaker 5>get people to subscribe and review your podcasts, And then

0:51:59.280 --> 0:52:00.839
<v Speaker 5>don't you have a core or something like that?

0:52:00.920 --> 0:52:01.239
<v Speaker 2>Yeah? I do.

0:52:01.280 --> 0:52:03.920
<v Speaker 1>I have an online school deliver with your academy. I mean,

0:52:04.000 --> 0:52:05.600
<v Speaker 1>it's not that we don't have it's just that I

0:52:05.680 --> 0:52:08.080
<v Speaker 1>never thought about. You know, I'm on there. You know

0:52:08.120 --> 0:52:10.080
<v Speaker 1>we have our but I just you know, people will

0:52:10.080 --> 0:52:12.360
<v Speaker 1>ask to connect and be a part of my network,

0:52:12.360 --> 0:52:14.680
<v Speaker 1>and I'm just like sure, you know, I just looked.

0:52:14.680 --> 0:52:17.000
<v Speaker 2>I was like this, twenty thousand shores. That's a lot.

0:52:18.880 --> 0:52:21.799
<v Speaker 3>I use LinkedIn heavily for my business as a career

0:52:21.840 --> 0:52:26.000
<v Speaker 3>negotiation coach. It makes so much sense. And I use

0:52:26.400 --> 0:52:30.120
<v Speaker 3>not as much from the to DM people that's really smart,

0:52:31.000 --> 0:52:33.719
<v Speaker 3>to like DM people who follow you, but a lot

0:52:33.760 --> 0:52:37.359
<v Speaker 3>of leads that come into my even my freebie, you know,

0:52:37.560 --> 0:52:41.480
<v Speaker 3>my negotiation scripts come from LinkedIn. And then also I

0:52:41.480 --> 0:52:44.279
<v Speaker 3>think second to that is reels. You know, reels are

0:52:44.280 --> 0:52:47.040
<v Speaker 3>super powerful. Do you help with like other platforms as

0:52:47.080 --> 0:52:47.920
<v Speaker 3>well or just LinkedIn?

0:52:49.600 --> 0:52:53.960
<v Speaker 5>Yeah, we do, Instagram, YouTube, threads, Twitter, but really it's

0:52:54.000 --> 0:52:56.880
<v Speaker 5>LinkedIn and Instagram is the main focus in terms of growth.

0:52:56.960 --> 0:52:58.759
<v Speaker 3>What I love about LinkedIn too for people because I

0:52:58.840 --> 0:53:00.680
<v Speaker 3>deal with a lot of women who are like wet

0:53:00.880 --> 0:53:02.720
<v Speaker 3>make it. I don't want to learn the new TikTok

0:53:02.800 --> 0:53:07.400
<v Speaker 3>dance and do the reels to get business, just like

0:53:07.440 --> 0:53:08.560
<v Speaker 3>the new blog, you know.

0:53:09.800 --> 0:53:12.719
<v Speaker 5>And also the best performing asset is a picture and

0:53:12.800 --> 0:53:16.280
<v Speaker 5>a story, right, So videos don't even work well on LinkedIn.

0:53:16.320 --> 0:53:19.080
<v Speaker 5>We didn't talk about that. So videos don't even work well.

0:53:19.080 --> 0:53:21.560
<v Speaker 5>And that's the most time consuming and most expensive thing

0:53:21.640 --> 0:53:25.239
<v Speaker 5>to create on LinkedIn. You just need photos and like

0:53:25.400 --> 0:53:29.680
<v Speaker 5>meaningful content, educational content and stories and you'll do great.

0:53:30.560 --> 0:53:32.440
<v Speaker 1>You have me looking at LinkedIn like, hey girl, you

0:53:32.520 --> 0:53:33.800
<v Speaker 1>might see me a little more.

0:53:35.520 --> 0:53:35.680
<v Speaker 2>Well.

0:53:35.760 --> 0:53:37.120
<v Speaker 1>We want you know, we want to respect your time

0:53:37.120 --> 0:53:38.719
<v Speaker 1>because we want to have you on for our b

0:53:38.880 --> 0:53:43.239
<v Speaker 1>a QA. We just want to yes, thank you so much,

0:53:43.239 --> 0:53:46.680
<v Speaker 1>holla you one. Thank you for being so vulnerable and open,

0:53:47.040 --> 0:53:49.279
<v Speaker 1>you know, as a Palestinian about what's happening and just

0:53:49.320 --> 0:53:53.279
<v Speaker 1>giving us, you know, educating us on some which I'm

0:53:53.320 --> 0:53:55.200
<v Speaker 1>sure so many of our listeners have never really known

0:53:55.280 --> 0:53:56.279
<v Speaker 1>or heard before, and maybe you have.

0:53:57.000 --> 0:53:57.640
<v Speaker 2>But to hear.

0:53:57.680 --> 0:54:00.920
<v Speaker 1>From someone who gets to experience and said, you know,

0:54:01.600 --> 0:54:03.400
<v Speaker 1>from that group, I think is really critical. So thank

0:54:03.440 --> 0:54:05.919
<v Speaker 1>you for sharing your voice in that way. But also

0:54:05.960 --> 0:54:08.279
<v Speaker 1>thank you for being this amazing business woman that was

0:54:08.320 --> 0:54:10.880
<v Speaker 1>able to pivot and then share like all this insights

0:54:10.920 --> 0:54:12.719
<v Speaker 1>about what does it look like to market yourself? What

0:54:12.719 --> 0:54:15.400
<v Speaker 1>does it look like to grow a business, and you know,

0:54:15.440 --> 0:54:17.719
<v Speaker 1>what does it look like to pivot when you get

0:54:17.840 --> 0:54:19.560
<v Speaker 1>so many knows it'd be so easy to give up,

0:54:19.600 --> 0:54:21.400
<v Speaker 1>and you didn't. So we really thank you for sharing

0:54:21.400 --> 0:54:22.680
<v Speaker 1>all parts of yourself today.

0:54:23.200 --> 0:54:24.759
<v Speaker 4>I appreciate you. Guys, appreciate you.

0:54:24.800 --> 0:54:26.520
<v Speaker 5>Tiffany and Mandy, thank you so much.

0:54:26.560 --> 0:54:33.000
<v Speaker 1>All right, y'all, we will see you on Friday for Baqa.

0:54:33.160 --> 0:54:36.640
<v Speaker 2>Didn't I tell you what an awesome throwback? I just

0:54:36.800 --> 0:54:40.239
<v Speaker 2>love taking a trip down memory lane.

0:54:40.040 --> 0:54:42.720
<v Speaker 1>Right, so make sure to check out Briana Bishin not once,

0:54:43.120 --> 0:54:46.400
<v Speaker 1>not twice, but thrice a week. Oh no, those traits

0:54:46.520 --> 0:54:51.239
<v Speaker 1>a Samana. Look at me, I'm bilingual. So anyway, yes,

0:54:51.280 --> 0:54:52.520
<v Speaker 1>we will see you on Monday