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Speaker 1: Hey, hey, ba fam, It's time for another Halla Back Monday,

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Speaker 1: which is funny because the guests we have on her

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Speaker 1: name is Halla. Anyway, this week we're looking back at

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Speaker 1: our episode with Halla Taha aka the Podcast Princess. Halla

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Speaker 1: is this dynamic, amazing woman. She's the founder and CEO

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Speaker 1: of yapp Media, a business podcast network with an award

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Speaker 1: winning social media and podcast marketing agency for top podcasters,

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Speaker 1: celebrities and CEOs.

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Speaker 2: There's a lot to learn from Hollo storage job to

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Speaker 2: really give it a listen.

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Speaker 1: Okay, hey, hey, hey, we're back.

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Speaker 2: We're black.

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Speaker 1: Ambition, ambition, ambition, ambition, ambition.

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Speaker 2: Hey manager, how you doing girl?

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Speaker 3: I'm doing so much better now that I'm here.

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Speaker 2: Yy, Welcome back in the seal or whatever.

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Speaker 1: You know.

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Speaker 2: We have a guest today.

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Speaker 3: I'm excited, Yes, lovely, And you're a badass business Boddy,

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Speaker 3: which is hard to maintain both and if you kudos.

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Speaker 1: So I'm gonna introduce these Halla our guests. Halla Taha,

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Speaker 1: dubbed the Podcast Princess, is the host of Young and

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Speaker 1: Profiting yapp podcast, frequently raked as the number one business

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Speaker 1: and entrepreneurship podcast across all of the apps. Okay, Halla

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Speaker 1: is also the founder and CEO of YAP Media, a

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Speaker 1: business podcast network with an award winning social media and

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Speaker 1: podcast marketing agency for top podcasters.

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Speaker 2: Celebrities and CEOs.

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Speaker 1: She is well known for her engaged following and influence

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Speaker 1: on LinkedIn. Young and Profiting podcast is a top one

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Speaker 1: hundred podcasts globally, and Halla has interviewed starred studded guests

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Speaker 1: from the likes of Matthew McConaughey, am Alex hormoz On,

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Speaker 1: The Worst, Dpak Chokworld, We Love Deva, David John Saith

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Speaker 1: God who saith Gotten is like the man when it

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Speaker 1: comes to marketing, and cantless others. Her show was recognized

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Speaker 1: in twenty twenty two as a webby honoree A. You

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Speaker 1: Know we Love webbis around Here and Howa has been

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Speaker 1: featured in publications like Entrepreneur, Founder and.

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Speaker 2: The New New York Times.

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Speaker 1: She is an expert on networking, marketing, social media, personal branding,

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Speaker 1: side hustles, entrepreneurship, and podcasting.

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Speaker 2: Who Hollow We called that? What being a why Holla?

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Speaker 1: It is?

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Speaker 2: Also you're a brown girl. How I'm gonna ask you

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Speaker 2: where you're from?

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Speaker 4: I am brown girl?

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Speaker 5: Well, where I'm from is super relevant right now. I'm

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Speaker 5: one hundred percent Palestinian. Oh wow, my god, I'm one

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Speaker 5: hundred percent first generation Palestinian. My family is still in

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Speaker 5: the West Bank.

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Speaker 2: So how are you navigating this really hard time?

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Speaker 4: Oh, it's been really tough.

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Speaker 5: It's been like the tough and I'm running such a

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Speaker 5: huge company. I'm one of the few Palestinian voices, so

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Speaker 5: I felt like I had this side hustle I never

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Speaker 5: asked for, of just having to educate people. There's so

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Speaker 5: much misinformation right now, so I'm just trying to just

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Speaker 5: de escalate, and it's just.

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Speaker 4: A terrible situation. So I'm trying my best. You know.

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Speaker 5: Yeah, this sound's tough because there's a lot of misinformation

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Speaker 5: going on. There's a lot of emotions, and to be

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Speaker 5: quite honest, a lot of people have literally learned history

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Speaker 5: wrong right, and so Palestinians and Arabic people and Jewish

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Speaker 5: people also are a lot of Jewish people are really

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Speaker 5: aware of the actual facts in history and really against

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Speaker 5: everything that's happening. There's literally apartheide in Israel. You know,

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Speaker 5: this is proven by multiple human rights organizations. I even

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Speaker 5: as a US citizen, if I go to Palestine. I'm

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Speaker 5: literally treated as an oppressed person who has to drive

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Speaker 5: on separate roads, who has to go through checkpoints, who

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Speaker 5: somebody could kill me in Israel and literally nobody would

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Speaker 5: be prosecuted, nobody would go to jail. It's crazy, right,

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Speaker 5: It's literally crazy. But so many people don't know this

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Speaker 5: information and they just hear like anti semitism or what like,

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Speaker 5: you know, they just go red and they won't even

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Speaker 5: listen to what other people are saying. So it's really

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Speaker 5: high stakes right now. And as a business person, I'm

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Speaker 5: so lucky because I remember when I worked in corporate

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Speaker 5: I could never talk.

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Speaker 4: About any of this.

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Speaker 5: I would, but it would be really looked down on.

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Speaker 5: I still was raising money for Palestine. I always whenever

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Speaker 5: something was going on, I have to say something. There's

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Speaker 5: innocent people at stake and not and the media is controlled, right,

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Speaker 5: so I have to put myself out there. But now

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Speaker 5: as an entrepreneur, I feel really lucky. You know, so

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Speaker 5: many of my clients are Jewish, so many of my

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Speaker 5: friends are Jewish. They know that, like daily I advocate

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Speaker 5: for everyone, all races, black, white, Jewish, doesn't matter. So

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Speaker 5: my daily actions show that I'm a fair person who

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Speaker 5: loves everyone. So it gives me a platform now to

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Speaker 5: just be able to speak freely. So many of my

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Speaker 5: clients are Jewish and literally they're like, keep talking, You're

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Speaker 5: educating me so much. So it feels good this time

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Speaker 5: around that people are actually listening. But man, it's been

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Speaker 5: a tough week. It's been a tough ten days.

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Speaker 1: So for those people who are listening to our podcasts

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Speaker 1: who are business people and who want to say something

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Speaker 1: but are not sure. To Mandy's point, when Black Lives

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Speaker 1: Matter came out, I mean, I'm black, Mandy is black,

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Speaker 1: and so I felt more educated to be like, this

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Speaker 1: is what's happening, because this is happening into my community.

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Speaker 1: Are well aware, but I feel like there are a

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Speaker 1: lot of people who want to say something and through

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Speaker 1: their business, but.

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Speaker 2: Are afraid because I don't know the history. I don't

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Speaker 2: you know.

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Speaker 1: I've watched a couple of videos and I'm not sure.

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Speaker 1: I'm like, is this the right video?

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Speaker 2: Is this?

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Speaker 1: How does one one? Where can we find education? And

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Speaker 1: then two how can we start to integrate that into it?

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Speaker 1: For those who want to speak.

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Speaker 5: Out, Yeah, I would say number one is seek out

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Speaker 5: Palestinian voices, go follow me on Instagram. There's so many

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Speaker 5: people Sean King is posting a lot of stuff that

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Speaker 5: gives people insight of what's actually going on on the

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Speaker 5: other side.

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Speaker 4: And you need to.

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Speaker 5: Proactively seek out these voices because what you watch on

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Speaker 5: TV and in the news is only going to give

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Speaker 5: you one side. One side is literally controlled by propaganda

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Speaker 5: and is basically paid for by the other side, right,

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Speaker 5: And so if you want to seek out other sources,

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Speaker 5: they have to.

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Speaker 4: Be online on social media.

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Speaker 5: Seek out Human Rights Watch put out a report about

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Speaker 5: the apartheid, Amnesty International put out a report about the apartheide.

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Speaker 5: You can read through all those reports that will give

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Speaker 5: you all the history, current and previous that you need

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Speaker 5: to understand. And then there's lots of documentaries about Gaza

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Speaker 5: that you can look up and watch. So I would

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Speaker 5: say seek out voices. The other thing I would say

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Speaker 5: is like, you've got to refuse to be called an

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Speaker 5: anti semi when you want to speak about human rights.

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Speaker 5: So every post that you write, I'm not an anti semit,

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Speaker 5: I am awed to speak freely, and I am pro

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Speaker 5: human rights, I am pro peace, and then start off

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Speaker 5: whatever you're going to say, you know, because that's the

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Speaker 5: one thing that we need to start to isolate is

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Speaker 5: that this.

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Speaker 4: Is not a religious issue.

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Speaker 5: This is a human rights issue. There's actually a lot

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Speaker 5: of Jewish people. Jewish people storm the Capitol, Jewish Voice

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Speaker 5: for Peace, if not now or all, these are like

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Speaker 5: huge Jewish organizations that three sixty five days a year,

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Speaker 5: even before this conflict, are trying to work towards equal

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Speaker 5: human rights from Palestinians in a region.

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Speaker 4: Right.

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Speaker 5: So there's just a lot going on, and I think

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Speaker 5: the number one thing that I want from leaders, and

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Speaker 5: you know, we weren't expecting to talk about Palestine on

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Speaker 5: this podcast. I do not need to talk about this

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Speaker 5: this whole time. But the number one thing that I

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Speaker 5: think leaders should seriously consider is at least foster a

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Speaker 5: dialogue in your business. At least recognize that the Arabic

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Speaker 5: people and Palastine people that may work for you, they're

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Speaker 5: not doing well right now. They need to be treated

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Speaker 5: like humans, be given humanity. Their people are literally a

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Speaker 5: genocide is happening in Palestine, and we're hurt. You know,

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Speaker 5: we don't feel like our lives are valued. I think

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Speaker 5: that we're in a very similar spot to how black

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Speaker 5: people felt during black lives matter, when everybody was screaming

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Speaker 5: all lives matter. Meanwhile, we're having a genocide, right, So

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Speaker 5: it's tough. And I think having open dialogue, not persecuting

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Speaker 5: people for speaking out, you know, and advocating for people

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Speaker 5: to have healthy dialogues with each other. This is the

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Speaker 5: only way that us as a society is going to

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Speaker 5: be able to move forward is if we actually have

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Speaker 5: open dialogues and if people start learning new information on

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Speaker 5: both sides so that we have like more empathy towards

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Speaker 5: each other.

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Speaker 4: And that takes dialogues.

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Speaker 5: So not closing down comments when you put up a post,

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Speaker 5: not persecuting people for speaking up, and again just like

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Speaker 5: fostering this open dialogue.

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Speaker 3: And often getting out of the way of people like

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Speaker 3: yourself and.

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Speaker 5: Letting you Yeah, I don't know how many people have.

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Speaker 3: Maybe I don't need to make a statement. Maybe I

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Speaker 3: need to amplify a statement that you make exactly.

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Speaker 5: And I have everybody who knows me personally, they're like,

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Speaker 5: holl to keep going, like we love you, blah blah blah.

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Speaker 4: Then I have these strangers that don't know.

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Speaker 5: Me that are like you're an anti semi how like

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Speaker 5: you're spreading misinformation and like harassing me. And it's like, bro, like,

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Speaker 5: I'm literally Palestinian and have lived the apartheid myself. Do

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Speaker 5: not gaslight me about what is truth and what is

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Speaker 5: not for me.

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Speaker 1: Yeah, And it's crazy when you come from a group

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Speaker 1: that is largely oppressed and then the world tells you

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Speaker 1: like may not. You're like, I'm sorry, I look like

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Speaker 1: this every day. I know the feeling. I know what

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Speaker 1: it feels like to navigate from a space of having

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Speaker 1: less than for no other reason than you know, the

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Speaker 1: origin of my birth. And so you know, I just

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Speaker 1: it's been really, really, really and I just have felt

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Speaker 1: hands tacked.

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Speaker 2: I'm like, I'm not really sure because I'm not afraid

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Speaker 2: to say something.

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Speaker 1: It's just I didn't feel educated enough to join the conversation,

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Speaker 1: you know, because I'm just like, I mean, but I

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Speaker 1: know the murder is wrong, no matter what side, and

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Speaker 1: I know that lives have been taken on both sides,

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Speaker 1: and I just feel like, across the board, that's wrong,

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Speaker 1: you know. But I also know, you know, from because

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Speaker 1: I am black and visibly black, that for brown people

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Speaker 1: across the world, that often our voices are more easily suppressed.

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Speaker 1: I mean, I'm seeing there was this. I just was

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Speaker 1: reading this morning on like ink dot com that there's

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Speaker 1: this conference in that they do every year in Europe.

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Speaker 1: I think it's called like the Global or something Summit,

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Speaker 1: and the CEO or the whatever. The conference leader let

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Speaker 1: me s if I can find it. He said something

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Speaker 1: that just basically said, like, you know, like killing people

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Speaker 1: is wrong and that genocide is not okay. Facebook dropped

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Speaker 1: out of the conference. Google dropped out of the conference, and.

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Speaker 2: I was like, wait, it is it wrong to say they?

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Speaker 1: So he literally he didn't say I'm with It's just hey,

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Speaker 1: like genocide is not okay, killing people is not okay.

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Speaker 1: We should have peace, just that simple. And people are

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Speaker 1: dropping out because like, what are we saying so it

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Speaker 1: is okay to kill people? I just I'm confused about

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Speaker 1: what the pushbacks.

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Speaker 5: It's really crazy because at this point it's not about

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Speaker 5: being pro Palestinian, it's about being anti genocide right, because

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Speaker 5: both sides have done wrong things right since nineteen forty eight.

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Speaker 5: I can give everybody a quick history lesson about why

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Speaker 5: this all started. Right nineteen forty eight, after World War Two,

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Speaker 5: Britain sent Jewish refugees from World War Two to Palestine.

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Speaker 4: Okay.

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Speaker 5: At this point, Palestinians welcome Jewish people with open arms.

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Speaker 5: They even let them in their homes and everything was okay.

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Speaker 4: A year later, the.

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Speaker 5: British armed Jewish people to take over Palestine. They forcibly

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Speaker 5: drove out eight hundred thousand people out of five hundred villages.

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Speaker 5: They killed fifteen thousand people. These are the descendants of

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Speaker 5: the people in Gaza right now. They're refugees that were

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Speaker 5: literally forcibly removed from their homes. People are still living

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Speaker 5: in homes that they have that Palestinans have the keys.

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Speaker 4: To their homes.

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Speaker 5: Their grandmothers still have the keys of their homes. There's

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Speaker 5: Jewish settlers and people in Israel who literally live in

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Speaker 5: the same homes that Palestinians used to live in. They

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Speaker 5: have a saying they took it fully furnished, because they

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Speaker 5: literally just moved into people's houses with their furniture.

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Speaker 2: Okay.

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Speaker 5: And so these people are now in Gaza as refugees

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Speaker 5: and they've been blockaded for sixteen years. They're not allowed

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Speaker 5: to leave. They're blockaded from Egypt and Israel, not allowed

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Speaker 5: to leave. And these people Hamas who committed the actions

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Speaker 5: on October seventh have been under blockade. Most of these

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Speaker 5: people are between seventeen and thirty seven years old, most

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Speaker 5: of either their entire lives or most of their lives.

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Speaker 5: Not even allowed to leave Gaza, Okay. They're trapped in

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Speaker 5: an open air prison. A better name for it is

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Speaker 5: a concentration camp. Because they committed no crime other than

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Speaker 5: being palace. They're not allowed to leave a city that

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Speaker 5: is the size of Detroit, Okay, and it is.

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Speaker 2: Blocked off by a wall.

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Speaker 5: And that is one part of the occupied territories in Israel.

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Speaker 5: The other occupied territory is the West Bank. And so

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Speaker 5: the West Bank is a small piece of land that

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Speaker 5: was given to the Palestinians. It is occupied. People have

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Speaker 5: to drive on separate roads, their water is rationed. All

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Speaker 5: this is all controlled. There's checkpoints and so on. And again,

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Speaker 5: if somebody gets killed in the West Bank, there's no

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Speaker 5: persecution of any Israeli that did it. And people are

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Speaker 5: still stealing people's homes, demolishing homes, stealing land, and they're

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Speaker 5: just taking over more and more of the West Bank.

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Speaker 5: They don't respect the boundaries that they gave the Palestine

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Speaker 5: people before this conflict. Two hundred and fifty people were murdered,

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Speaker 5: including forty seven children, by Israeli radical settlers. Nobody talks

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Speaker 5: about this, right, so it was not unprovoked. It was

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Speaker 5: seventy six years of oppression and literally like violence ongoing

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Speaker 5: to Palestinians constantly.

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Speaker 4: They're basically controlled.

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Speaker 5: It's like segregation like how it was back in the

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Speaker 5: day in America, right, that is what's going on in

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Speaker 5: the region. And so then this Hamas attack happened. Of course,

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Speaker 5: nobody can doone that, but we can't help for people

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Speaker 5: to be radicalized. If they're literally trapped behind a wall

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Speaker 5: and have don't have equal rights and they're you know,

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Speaker 5: family is killed, bombed every five years and whatever, right,

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Speaker 5: people are obviously going to become radicalized. They're not treated equally.

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Speaker 5: So that's the root cause of the problem, and that's

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Speaker 5: what people need to get educated on.

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Speaker 3: I can't imagine. I mean, I mean, I don't feel

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Speaker 3: like this just it lakes me so sad and heartbroken

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Speaker 3: beyond the stories that I've heard, And there are some

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Speaker 3: journalists out there who are working really hard to get

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Speaker 3: in touch with Palestinian voices because like electricity is not

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Speaker 3: you know, something that you can take for granted there

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Speaker 3: a lot of places don't have I heard that some

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Speaker 3: people are using car batteries because they have anticipated power

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Speaker 3: outages before. Yeah, car batteries just to charge their phone,

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Speaker 3: solar panels just to get electricity. But anyway, it's hard

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Speaker 3: to communicate. But the stories that I have heard of

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Speaker 3: young twenty somethings, families who will just get a phone

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Speaker 3: call and say, this is the Israeli Army. We're letting

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Speaker 3: you know there's going to be a strike, get out now,

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Speaker 3: and then they don't know if that's real or if

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Speaker 3: they need to like pack up and leave, and that

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Speaker 3: state of high alert, that state of fear, and I

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Speaker 3: know that it's been going on for decades as you've described,

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Speaker 3: Like that's for me, it's never okay. And I feel

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Speaker 3: like we just don't learn from our own frickin history.

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Speaker 3: I know it's great for I and A does not

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Speaker 3: equate peace.

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Speaker 5: I mean, what happened is that people came over from

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Speaker 5: World War Two after the Nazis and everything, and they

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Speaker 5: came to Palestine like ready to do anything to just survive,

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Speaker 5: and they put all that evil negativity on the Palestinians

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Speaker 5: and then just did it. Did this same thing that

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Speaker 5: happened to them, literally to the Palestinians, and we had

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Speaker 5: nothing to do with the Holocaust, right, So I feel

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Speaker 5: that the Palestinians have taken the brunt of the Holocaust,

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Speaker 5: like all the pain and the terror and everything has

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Speaker 5: just for seventy six years, Palestinians have been unrightfully punished

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Speaker 5: for something they did not do.

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Speaker 1: So I remember I went to Jordan earlier this year,

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Speaker 1: and I just couldn't believe the separation, like, oh, what

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Speaker 1: is the river that Jesus was baptized in the Jordan river?

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Speaker 1: And I just remember being like wow, there's literally like

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Speaker 1: this line and they made it very clear, do not.

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Speaker 1: I I was in Jordan on the Jordan side, do

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Speaker 1: not get close to this life. And the river wasn't

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Speaker 1: it wasn't a part of the river that was very wide.

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Speaker 1: It was it wasn't as wide as a street like

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Speaker 1: you know, and like I just remember thinking like wow,

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Speaker 1: like you know, for so many people, you know, like

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Speaker 1: whether you're Christian or Jewish or or Muslim, since it's

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Speaker 1: a figure in all three of those like religious whatever

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Speaker 1: that figure takes on, whether it's a prophet or savior

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Speaker 1: or whatever.

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Speaker 2: But I just remember thinking, how sad is it.

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Speaker 1: That this important, beautiful place to these three religions is

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Speaker 1: radicalized where I can be in the water that's clearly

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Speaker 1: touching both sides, but I can't get close to this

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Speaker 1: imaginary line that men have created.

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Speaker 2: And I just thought, wow, it just.

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Speaker 1: Seemed it was such a beautiful place Jordan, but this

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Speaker 1: underlying sense of like impending violence, and I just remember

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Speaker 1: thinking like it just seemed that part just hit me

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Speaker 1: as really sad, like.

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Speaker 5: Yeah, yeah, I think the craziest part of all this,

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Speaker 5: Tiffany and Mandy is the misinformation going on, and like

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Speaker 5: the bubble that Israelis have lived in. You know, they

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Speaker 5: get their birthrate paid for the American Jewish people, right,

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Speaker 5: they go over to Israel, and they don't see the

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Speaker 5: occupied territories.

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Speaker 4: They see the few people.

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Speaker 5: There's like two million Poustinians or Arab Israelis they call them,

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Speaker 5: that live in Israel, that.

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Speaker 4: Sort of have equal rights. So people teach them that.

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Speaker 5: See, these are the Palestinians. They live freely with us.

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Speaker 5: But it's really not the whole story. They don't show

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Speaker 5: them the West Bank, they don't tell them about Gaza,

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Speaker 5: they don't tell them they're not even allowed to learn

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Speaker 5: about the Nepka in history in Israel, so they don't

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Speaker 5: even know that happened. They don't know that, like it

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Speaker 5: started with ethnic cleansing, and so there's just all this

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Speaker 5: misinformation and essentially me having an identity of being Palestinian,

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Speaker 5: it is threatening to anybody who has an Israeli identity

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Speaker 5: because it threatens their identity. So they want to act

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Speaker 5: like we don't exist, or we were a lost people,

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Speaker 5: or Israel was a land with no people, but in reality,

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Speaker 5: we were ethnically cleansed, and even now Gaza is being

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Speaker 5: ethnically cleansed with they forced a million people to move

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Speaker 5: out of their homes and they bombed all their homes.

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Speaker 5: Now those million people they have nowhere to go. They

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Speaker 5: might end up going to Egypt or Syria yea, and

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Speaker 5: they're just again like moving more Palestinians out.

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Speaker 4: The last thing I'll.

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Speaker 5: Say about this is that there's five million Palestinians still

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Speaker 5: living in the occupied territories of Palestine which are now Israel,

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Speaker 5: and there's like seven or eight million Israelis. It's like

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Speaker 5: literally almost half the people are still Palestinian there, and

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Speaker 5: there's like ten million Palestinians outside of there that basically

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Speaker 5: are refugees now not allowed to go back.

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Speaker 4: So it's a big issue.

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Speaker 5: Like there's people who are alive today that both think

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Speaker 5: that they're Palestinian. There's people alive today that believe there Israeli.

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Speaker 4: We need to figure it out. We need to live

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Speaker 4: in peace together.

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Speaker 1: Yeah, Nope, but thank you so much for I think

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Speaker 1: it's so great to get a perspective.

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Speaker 2: This was not our intention we brought. Yeah, but I'm glad.

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Speaker 4: I'm like, it's just so crazy, like what I.

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Speaker 2: Want to give you.

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Speaker 3: I know you're so passionate about it, as you should be,

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Speaker 3: and this is the moment, and I'm so glad that

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Speaker 3: we have a platform we can share with you and

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Speaker 3: that you're using your own for that.

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Speaker 2: Yeah.

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Speaker 3: Oh, I feel like we need a little deep breath moment.

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Speaker 3: How do you, I know, to take care of yourself

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Speaker 3: in your palestinianbns? You know anyone who's affected by this.

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Speaker 5: Where honestly, like it really sucks guys, Like there's not

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Speaker 5: a lot of us, not a lot of us with

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Speaker 5: a voice, And literally I feel like I can't even grief.

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Speaker 4: I can't even grieve.

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Speaker 5: All I have to do is just spend every second

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Speaker 5: I have just trying to educate and post and like

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Speaker 5: battling harassment online for telling the truth. And like, thank god, honestly,

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Speaker 5: like all there's two communities that are helping us, Black

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Speaker 5: black the black community is helping us.

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Speaker 4: Thank god.

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Speaker 5: This is really the first time that like really the

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Speaker 5: black community is mobilizing and supporting us and Jewish people,

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Speaker 5: Jewish people who know what's going on. And now we

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Speaker 5: never really had other communities supporting us, and now we

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Speaker 5: have these two communities really helping to amplify our voices,

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Speaker 5: and it feels like maybe there will be some real change.

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Speaker 1: Yeah, I have to say, that's where I heard about

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Speaker 1: the most, which I love because you're right, because as

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Speaker 1: coming from a population that has also often been oppressed,

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Speaker 1: you get to see you're like.

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Speaker 2: Wait, wait, wait, wait, wait, wait, what's going on?

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Speaker 1: And you know, if you know, especially black women, that's

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Speaker 1: where I've seen so many because I don't necessarily I

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Speaker 1: mean other than you, how I don't know if I

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Speaker 1: know anybody else that's Palestinian, you know, And so a

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Speaker 1: lot of the information that I've gotten have been from

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Speaker 1: black voices that have shared other Palestinian voices. Yeah, and

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Speaker 1: I'm just like wait, and so as I'm reading and

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Speaker 1: I'm learning about I'm loving is that I see a lot,

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Speaker 1: especially like the black influencer women are posting for better understanding,

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Speaker 1: and then you see people angry and you're like, well,

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Speaker 1: she's allowed to say I don't know much about this

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Speaker 1: topic if you can share respectly in the comments, because

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Speaker 1: I'd love to learn, because I'd love to support humanity overall.

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Speaker 1: And people get really, really really angry at that. And

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Speaker 1: so that's very telling when you say I believe that

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Speaker 1: people shouldn't be murdered and people get mad at that.

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Speaker 5: Well, it's just it's i think one of the biggest

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00:21:59,119 --> 00:22:01,880
Speaker 5: polarities in all all this or like issues is that,

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Speaker 5: like it's just call spade a spade. Palestinian lives are

439
00:22:05,119 --> 00:22:08,360
Speaker 5: not valued as much as Israeli lives, and that's literally

440
00:22:08,359 --> 00:22:11,720
Speaker 5: what's going on. You know, like fourteen hundred innocent Israeli

441
00:22:11,760 --> 00:22:15,400
Speaker 5: civilians died and that's terrible, and now five thousand Palestinians

442
00:22:15,400 --> 00:22:20,879
Speaker 5: have died, mostly literally children like babies are just getting

443
00:22:20,960 --> 00:22:24,120
Speaker 5: murdered and blown up, and everyone's like they deserved it.

444
00:22:24,119 --> 00:22:25,160
Speaker 2: It's retally like.

445
00:22:25,119 --> 00:22:27,800
Speaker 5: There's like what do you We're defending ourselves, defending yourself

446
00:22:27,840 --> 00:22:30,920
Speaker 5: from what from little babies who literally didn't vote for Hamas,

447
00:22:30,960 --> 00:22:33,840
Speaker 5: Like we need to be fair and like just all

448
00:22:33,920 --> 00:22:36,480
Speaker 5: human lives need to be treated equally and that that's

449
00:22:36,520 --> 00:22:39,320
Speaker 5: like I think what all the Palestinians are crying about.

450
00:22:39,359 --> 00:22:42,520
Speaker 5: We don't we're not supporting Hamas. It's but we can't

451
00:22:42,560 --> 00:22:45,520
Speaker 5: control Hamas. And until the occupation is over, Hamas is

452
00:22:45,560 --> 00:22:50,080
Speaker 5: not going away because they're resisting against uh not having

453
00:22:50,080 --> 00:22:54,320
Speaker 5: freedom right. So it's just we just need a bloodshot

454
00:22:54,359 --> 00:22:56,560
Speaker 5: to stop. And I hope it stops because I need

455
00:22:56,560 --> 00:22:58,360
Speaker 5: to focus on works.

456
00:22:58,480 --> 00:23:01,080
Speaker 3: A family usedtill have family there.

457
00:23:01,720 --> 00:23:03,720
Speaker 5: I have family in the West Bank, So the West

458
00:23:03,760 --> 00:23:09,320
Speaker 5: Bank there's lots of you know, violence and subtle violence,

459
00:23:09,359 --> 00:23:13,199
Speaker 5: but they're not getting bombed like Gaza is, so they're okay.

460
00:23:13,359 --> 00:23:17,960
Speaker 5: Hopefully they'll be okay. But yeah, I don't have family

461
00:23:17,960 --> 00:23:18,720
Speaker 5: and gossip in your.

462
00:23:18,680 --> 00:23:20,960
Speaker 3: Family, Like your immediate family are they here in the US?

463
00:23:21,040 --> 00:23:22,560
Speaker 3: When did you come to the US?

464
00:23:23,680 --> 00:23:26,119
Speaker 5: I was born in the US, so my immediate family

465
00:23:26,160 --> 00:23:28,080
Speaker 5: is in the US, but like all my dad's like

466
00:23:28,680 --> 00:23:31,560
Speaker 5: brothers and sisters and stuff, and my moms are in

467
00:23:31,720 --> 00:23:34,359
Speaker 5: Palestine and some in Jordan. To your point, Tiffany, a

468
00:23:34,359 --> 00:23:36,280
Speaker 5: lot of Palestines are in Jordan, And.

469
00:23:36,280 --> 00:23:38,520
Speaker 3: What's one thing have you visited? I'm sure you have,

470
00:23:38,600 --> 00:23:40,959
Speaker 3: But when's the last time you were able to visit Palestine?

471
00:23:42,520 --> 00:23:45,000
Speaker 5: I have not been back in twenty years. I used

472
00:23:45,000 --> 00:23:46,840
Speaker 5: to go every summer. We have a house there, we

473
00:23:46,880 --> 00:23:50,479
Speaker 5: have land there. It's not safe for me, I, like

474
00:23:50,520 --> 00:23:54,040
Speaker 5: I said, I could get I'm treated like a Palestinian

475
00:23:54,080 --> 00:23:56,600
Speaker 5: even though I'm a US citizen once I go there.

476
00:23:57,240 --> 00:24:00,960
Speaker 5: So again, I'm like, I could literally be killed by

477
00:24:01,000 --> 00:24:05,240
Speaker 5: an Israeli subtler and nothing would happen. And so it's

478
00:24:05,280 --> 00:24:07,520
Speaker 5: just too dangerous for me. And I think I'd be

479
00:24:07,560 --> 00:24:09,840
Speaker 5: targeted because I have such a big platform and stuff.

480
00:24:09,840 --> 00:24:11,960
Speaker 5: I think they'd really give me a big problem.

481
00:24:12,680 --> 00:24:15,000
Speaker 3: I mean, if you could share one happy memory or

482
00:24:15,040 --> 00:24:20,159
Speaker 3: like like a picture of your childhood even in Palestine,

483
00:24:20,200 --> 00:24:22,639
Speaker 3: just for people to sort of show like there was

484
00:24:22,640 --> 00:24:24,919
Speaker 3: a time, yeah, when you were a child there and

485
00:24:25,040 --> 00:24:26,160
Speaker 3: felt safe.

486
00:24:26,359 --> 00:24:31,040
Speaker 5: Maybe I never I always experienced the apartheid, but it

487
00:24:31,040 --> 00:24:33,399
Speaker 5: definitely was safer than now.

488
00:24:34,080 --> 00:24:36,720
Speaker 4: But you know, I remember I would.

489
00:24:36,480 --> 00:24:38,959
Speaker 5: Always like walk to this store, like they had dirt roads,

490
00:24:39,040 --> 00:24:41,840
Speaker 5: right so it's like didn't have paved roads, and all

491
00:24:41,920 --> 00:24:45,040
Speaker 5: my cousins were there. They're all my age, and everybody's

492
00:24:45,080 --> 00:24:47,680
Speaker 5: like really open where you can just like I didn't.

493
00:24:47,440 --> 00:24:49,119
Speaker 4: Ever call to go over my aunt's house, you know.

494
00:24:49,119 --> 00:24:50,800
Speaker 5: I would just like wake up, knock on her door,

495
00:24:50,880 --> 00:24:53,080
Speaker 5: and she'd come make me breakfast, and then I'd go,

496
00:24:53,440 --> 00:24:55,760
Speaker 5: you know, take a walk and like check out the

497
00:24:55,800 --> 00:24:58,320
Speaker 5: olive trees and the fig trees with my cousins and

498
00:24:58,400 --> 00:25:02,119
Speaker 5: climb trees and just be kids, you know, find like

499
00:25:02,440 --> 00:25:06,040
Speaker 5: stray dogs and puppies and take care of them, or

500
00:25:06,119 --> 00:25:08,399
Speaker 5: like little birds and take care of them and stuff

501
00:25:08,440 --> 00:25:10,800
Speaker 5: like that. So we were just like regular kids, just

502
00:25:12,280 --> 00:25:16,760
Speaker 5: you know, enjoying the outdoors and you know, and then

503
00:25:17,119 --> 00:25:19,040
Speaker 5: in the meanwhile of all that, there'd be like a

504
00:25:19,480 --> 00:25:23,440
Speaker 5: Israeli tank driving by, like and that was normal, right.

505
00:25:23,720 --> 00:25:26,600
Speaker 1: I always think to myself, like, because I taught in

506
00:25:26,600 --> 00:25:28,800
Speaker 1: New York for so many years, and the area especially

507
00:25:28,800 --> 00:25:31,080
Speaker 1: that I taught and sometimes get quite violent where there

508
00:25:31,119 --> 00:25:33,600
Speaker 1: might be gunshots, there might be And I always thought

509
00:25:33,640 --> 00:25:37,000
Speaker 1: to myself, no matter where the worst of the world

510
00:25:37,160 --> 00:25:41,919
Speaker 1: shows up, there's always kids, beautiful kids playing and laughing

511
00:25:42,000 --> 00:25:45,119
Speaker 1: and somehow able to eke out some joy in the

512
00:25:45,160 --> 00:25:46,919
Speaker 1: worst parts of the world, and that always gave me

513
00:25:46,920 --> 00:25:49,680
Speaker 1: a little bit of hope, you know, Like you know,

514
00:25:50,080 --> 00:25:52,120
Speaker 1: that's why it's so heartbreaking to see here what's happening.

515
00:25:52,119 --> 00:25:56,160
Speaker 1: But it's just like it's just it's this strange juxtaposition

516
00:25:56,320 --> 00:25:59,560
Speaker 1: that like it could really be this war torn area,

517
00:26:00,040 --> 00:26:02,280
Speaker 1: and kids will find a way to play and laugh

518
00:26:02,440 --> 00:26:06,320
Speaker 1: and enjoy each other in the midst of all the terribleness.

519
00:26:06,400 --> 00:26:08,879
Speaker 1: They will find the little piece of joy available and

520
00:26:08,920 --> 00:26:11,720
Speaker 1: then use use it up the most. But so I'm

521
00:26:11,720 --> 00:26:14,320
Speaker 1: glad you were able to have some good memories. I

522
00:26:14,320 --> 00:26:16,920
Speaker 1: think maybe we should take like a cleansing money. Yeah,

523
00:26:17,480 --> 00:26:19,840
Speaker 1: we're gonna come back and talk a little bit about business.

524
00:26:19,920 --> 00:26:21,720
Speaker 4: Yeah yeah, yeah.

525
00:26:21,280 --> 00:26:23,480
Speaker 1: All right, So we're gonna take a break, pay a

526
00:26:23,480 --> 00:26:26,280
Speaker 1: couple of bills. Everybody, take a whosa, breathe in, breed that,

527
00:26:26,400 --> 00:26:32,240
Speaker 1: and we'll be right back. All right, guys, we are back.

528
00:26:32,200 --> 00:26:35,359
Speaker 2: From a break. So we're gonna switch gears a little

529
00:26:35,359 --> 00:26:36,560
Speaker 2: bit because.

530
00:26:37,640 --> 00:26:41,560
Speaker 1: Halla is like quite big time and business, right and

531
00:26:41,600 --> 00:26:42,600
Speaker 1: we want to really lean into it.

532
00:26:42,680 --> 00:26:44,359
Speaker 2: And I don't know if you have time to stay

533
00:26:44,359 --> 00:26:46,639
Speaker 2: with us. We do. We also tape.

534
00:26:46,920 --> 00:26:49,120
Speaker 1: We call our ba q a where we answer questions

535
00:26:49,160 --> 00:26:54,080
Speaker 1: about entrepreneurship, business, and and money. So we would love

536
00:26:54,080 --> 00:26:57,920
Speaker 1: for you to maybe answer answer some business entrepreneurship questions. Yeah, perfect, great,

537
00:26:58,320 --> 00:27:02,240
Speaker 1: So so yeah, so so, I mean it's hard to

538
00:27:02,240 --> 00:27:03,280
Speaker 1: switch on like my brain, it's.

539
00:27:03,200 --> 00:27:05,200
Speaker 5: Like ooh, yeah, I know, that's just.

540
00:27:05,160 --> 00:27:09,879
Speaker 1: Like so twenty twenty three, I had found how that

541
00:27:09,920 --> 00:27:12,639
Speaker 1: has been. I would say eighty percent of my friends

542
00:27:12,680 --> 00:27:17,160
Speaker 1: that are in business, including myself, had a harder time

543
00:27:17,240 --> 00:27:19,480
Speaker 1: in twenty twenty three than like then it's been in

544
00:27:19,520 --> 00:27:20,960
Speaker 1: a number of years, and it was kind.

545
00:27:20,840 --> 00:27:21,880
Speaker 2: Of a hard business year.

546
00:27:22,280 --> 00:27:24,920
Speaker 1: Have you seen that kind of like trend in your

547
00:27:24,960 --> 00:27:28,399
Speaker 1: business and your business friends and what can people do

548
00:27:28,520 --> 00:27:30,959
Speaker 1: to kind of like you know, like what are your

549
00:27:30,960 --> 00:27:32,760
Speaker 1: suggestions of what have you done to make sure that

550
00:27:32,800 --> 00:27:35,600
Speaker 1: business still runs despite whatever it happened in twenty I

551
00:27:35,640 --> 00:27:37,480
Speaker 1: don't know what happened in twenty twenty three, but I feel.

552
00:27:37,240 --> 00:27:38,919
Speaker 2: Like there was a bit of a squeeze for most people.

553
00:27:39,320 --> 00:27:41,680
Speaker 5: Yeah, I definitely think the first half of the year

554
00:27:41,880 --> 00:27:45,960
Speaker 5: was really just slow and brutal for us. At least

555
00:27:46,000 --> 00:27:48,960
Speaker 5: my company like rocked it second half of the year.

556
00:27:49,119 --> 00:27:54,000
Speaker 5: So I would say, always be proactive in your sales generation.

557
00:27:54,280 --> 00:27:55,840
Speaker 5: So for me, it was just trying to come up

558
00:27:55,840 --> 00:27:58,679
Speaker 5: with creative ideas in order to reach for me with

559
00:27:58,760 --> 00:28:01,080
Speaker 5: the sponsorships for my network, reaching out to as many

560
00:28:01,119 --> 00:28:04,040
Speaker 5: brands as possible, and just coming up with unique ideas

561
00:28:04,080 --> 00:28:07,400
Speaker 5: in order to get leads for our business. Obviously every

562
00:28:07,440 --> 00:28:10,800
Speaker 5: business is different, but I would say putting yourself out there.

563
00:28:10,760 --> 00:28:13,280
Speaker 4: Creating a personal brand, of course, is just.

564
00:28:13,160 --> 00:28:16,280
Speaker 5: Something that I talk a lot about and then just

565
00:28:16,520 --> 00:28:20,919
Speaker 5: proactively generating leads rather than just expecting them everybody to

566
00:28:21,000 --> 00:28:22,920
Speaker 5: just like find you. You've got to put yourself out there,

567
00:28:23,000 --> 00:28:25,760
Speaker 5: create content, and so talk about.

568
00:28:25,560 --> 00:28:28,720
Speaker 3: Your type of business. So you're speaking about yat met yeah,

569
00:28:28,760 --> 00:28:31,800
Speaker 3: which is primarily a podcasting network or do you have

570
00:28:31,840 --> 00:28:34,760
Speaker 3: other types of media that yes, okay.

571
00:28:34,640 --> 00:28:37,480
Speaker 5: So yeah, we're a podcasting network where we sign on shows.

572
00:28:37,480 --> 00:28:38,840
Speaker 4: We have shows like Jenna.

573
00:28:38,640 --> 00:28:43,480
Speaker 5: Kutcher's Gold Digger, Amy Porterfield, John Lee Dumas, so we've

574
00:28:43,480 --> 00:28:45,240
Speaker 5: got a lot of big shows and we help people

575
00:28:45,280 --> 00:28:49,320
Speaker 5: get sponsors and we also help to grow people's shows.

576
00:28:49,400 --> 00:28:51,480
Speaker 5: So that's one aspect of my business. And then I

577
00:28:51,480 --> 00:28:54,120
Speaker 5: have a social media agency where the number one LinkedIn

578
00:28:54,240 --> 00:28:57,920
Speaker 5: marketing agency and a podcast production agency as well, so

579
00:28:58,360 --> 00:29:02,000
Speaker 5: I've got social clients, podcasts, clients, network client.

580
00:29:01,800 --> 00:29:05,120
Speaker 3: And what about the team sort of, I was trying

581
00:29:05,120 --> 00:29:06,800
Speaker 3: to get a picture of the team that supports you

582
00:29:07,320 --> 00:29:10,160
Speaker 3: and do you and which arms of those businesses do

583
00:29:10,200 --> 00:29:13,600
Speaker 3: you feel like has been more you know, contracting in

584
00:29:13,640 --> 00:29:15,720
Speaker 3: this past year where you've had to be creative.

585
00:29:17,280 --> 00:29:19,560
Speaker 4: Yeah, So I have a big team.

586
00:29:19,680 --> 00:29:22,200
Speaker 5: I have about fifty people who work at YAP Media,

587
00:29:23,080 --> 00:29:25,960
Speaker 5: a big team for the social side especially, and I

588
00:29:25,960 --> 00:29:28,560
Speaker 5: think the most difficult thing was in the beginning of

589
00:29:28,600 --> 00:29:32,120
Speaker 5: the year we lost some social clients because everybody was

590
00:29:32,520 --> 00:29:34,680
Speaker 5: basically hurting in their business and one of the first

591
00:29:34,680 --> 00:29:36,920
Speaker 5: things they're going to pull is marketing budget for something

592
00:29:36,960 --> 00:29:40,240
Speaker 5: like social rights. So we lost a lot of clients.

593
00:29:40,280 --> 00:29:43,400
Speaker 5: And unfortunately, the social side of the business is really

594
00:29:43,440 --> 00:29:45,959
Speaker 5: talent heavy, and so that caused me to have to

595
00:29:46,000 --> 00:29:48,520
Speaker 5: like let go of some people, which was really tough

596
00:29:48,520 --> 00:29:50,800
Speaker 5: because it was nothing with their performance, but it was

597
00:29:50,840 --> 00:29:52,880
Speaker 5: just because we didn't have a lot of clients, and

598
00:29:52,920 --> 00:29:55,640
Speaker 5: I sort of had to consolidate and restructure the social

599
00:29:55,680 --> 00:29:59,200
Speaker 5: team so that it would be more flexible as clients

600
00:29:59,640 --> 00:30:02,720
Speaker 5: leave and come and so on. Now we're like fully stacked.

601
00:30:02,800 --> 00:30:05,680
Speaker 5: I'm hiring again and all this stuff. But it's scary

602
00:30:05,760 --> 00:30:08,840
Speaker 5: because again, if the economy goes bad again, people are

603
00:30:08,840 --> 00:30:10,640
Speaker 5: gonna pull out and I'm gonna have to, you know,

604
00:30:10,960 --> 00:30:14,360
Speaker 5: downsize my team. So agencies that are talent heavy are

605
00:30:14,400 --> 00:30:17,840
Speaker 5: really tough in these economic times because you're always having

606
00:30:17,880 --> 00:30:21,560
Speaker 5: to scale down talent scale up talent. The network side

607
00:30:21,600 --> 00:30:24,240
Speaker 5: is really scalable. I have like a five person team,

608
00:30:24,400 --> 00:30:28,480
Speaker 5: and whether we have like twenty podcasters or fifty podcasters,

609
00:30:28,520 --> 00:30:31,360
Speaker 5: it's really the same sized team. So that's a little

610
00:30:31,360 --> 00:30:33,600
Speaker 5: bit more scalable, and that's one of the reasons why

611
00:30:33,680 --> 00:30:36,640
Speaker 5: I've been moving toward and focusing more on growing my network,

612
00:30:36,680 --> 00:30:39,240
Speaker 5: because it's not so talent heavy, understood.

613
00:30:39,480 --> 00:30:42,080
Speaker 3: Yeah, And they're not actually yeah exactly, they're not on

614
00:30:42,120 --> 00:30:46,440
Speaker 3: your payroll necessarily, they're not w two workers. And is

615
00:30:46,480 --> 00:30:49,080
Speaker 3: it that often the podcast that you acquire sort of

616
00:30:49,120 --> 00:30:52,160
Speaker 3: have their own develop their own production team already, they

617
00:30:52,200 --> 00:30:53,440
Speaker 3: just need that addition exactly.

618
00:30:53,520 --> 00:30:56,840
Speaker 5: So with ads, we just we just do the sponsorships

619
00:30:56,840 --> 00:30:59,280
Speaker 5: and it's like the bigger the show. It's the same

620
00:30:59,320 --> 00:31:01,680
Speaker 5: amount of war, but we get paid a lot more

621
00:31:01,720 --> 00:31:04,719
Speaker 5: money because you get paid per download, per commercial. Right,

622
00:31:04,800 --> 00:31:07,080
Speaker 5: So if I sign on a huge show. It's the

623
00:31:07,080 --> 00:31:09,760
Speaker 5: same amount of work if I sign on a small show.

624
00:31:10,320 --> 00:31:13,200
Speaker 5: And so therefore it's like a very scalable opportunity. I

625
00:31:13,280 --> 00:31:16,840
Speaker 5: just have to keep signing really big shows and not

626
00:31:16,880 --> 00:31:18,080
Speaker 5: necessarily having to hire.

627
00:31:18,680 --> 00:31:20,320
Speaker 4: Like every time I get like.

628
00:31:20,240 --> 00:31:22,720
Speaker 5: Three new clients for social, I have to stand up

629
00:31:22,760 --> 00:31:26,400
Speaker 5: a whole new social team where I could hire or

630
00:31:26,560 --> 00:31:29,760
Speaker 5: bring on like twenty podcasters and bring on one person

631
00:31:29,840 --> 00:31:30,960
Speaker 5: to support them or something.

632
00:31:30,960 --> 00:31:32,800
Speaker 1: You know, So, howy you said something about being the

633
00:31:32,880 --> 00:31:37,280
Speaker 1: number one LinkedIn marketing team, So like what does that mean?

634
00:31:37,400 --> 00:31:39,160
Speaker 2: Like, what does LinkedIn marketing? What is that?

635
00:31:40,120 --> 00:31:42,960
Speaker 5: Yeah, so we're the number one LinkedIn marketing agency. A

636
00:31:42,960 --> 00:31:47,000
Speaker 5: lot of the influencers on LinkedIn, like Marshall Goldsmith, Matt Higgins,

637
00:31:47,000 --> 00:31:50,800
Speaker 5: Heather Monahan, myself, it's my team actually behind the scenes

638
00:31:50,840 --> 00:31:53,080
Speaker 5: running their whole LinkedIn And so for.

639
00:31:53,120 --> 00:31:55,280
Speaker 3: That, thanks for just telling me that they ain't doing

640
00:31:55,280 --> 00:31:56,720
Speaker 3: it alone, because.

641
00:31:57,360 --> 00:32:00,560
Speaker 5: I need to hear that my clients don't do like

642
00:32:00,800 --> 00:32:03,600
Speaker 5: we do everything like a to Z and that includes

643
00:32:03,880 --> 00:32:06,960
Speaker 5: creating the content, posting it up, responding to comments, and

644
00:32:07,000 --> 00:32:10,200
Speaker 5: then the real secret sauce on LinkedIn is the DM

645
00:32:10,440 --> 00:32:13,480
Speaker 5: direct message campaigns and so we're doing all these like

646
00:32:13,560 --> 00:32:18,360
Speaker 5: direct message campaigns twenty four to seven driving ROI initiatives.

647
00:32:18,440 --> 00:32:20,440
Speaker 3: Right, that's called DM campaign. So do you have like

648
00:32:20,480 --> 00:32:22,840
Speaker 3: a bot that or do you have people?

649
00:32:23,600 --> 00:32:28,280
Speaker 5: So we it's people mostly virtual assistance in the Philippines.

650
00:32:28,320 --> 00:32:31,760
Speaker 5: I have about twelve people in the Philippines whose full

651
00:32:31,800 --> 00:32:35,440
Speaker 5: time jobs are just dming people on LinkedIn, and so

652
00:32:35,560 --> 00:32:37,960
Speaker 5: we do all these different campaigns. Like so, for example,

653
00:32:38,000 --> 00:32:41,440
Speaker 5: with my podcast, we send out about one thousand dms

654
00:32:41,440 --> 00:32:44,880
Speaker 5: a day to entrepreneurs to listen to young in profiting

655
00:32:45,000 --> 00:32:48,520
Speaker 5: soliciting our new episode, and then if they respond positively,

656
00:32:48,760 --> 00:32:50,640
Speaker 5: we then ask them to write us a review. So

657
00:32:50,640 --> 00:32:53,720
Speaker 5: that's like one example of a DM campaign. Another one

658
00:32:53,760 --> 00:32:55,760
Speaker 5: would be like, let's say one of our clients has

659
00:32:55,800 --> 00:32:58,120
Speaker 5: a new book coming out. Every time they put up

660
00:32:58,160 --> 00:33:00,760
Speaker 5: a post about their book, anybody who likes and comments,

661
00:33:00,760 --> 00:33:03,120
Speaker 5: we then retarget in the DMS. Hey, I noticed that

662
00:33:03,200 --> 00:33:06,440
Speaker 5: you liked my post about my upcoming book. I'd love

663
00:33:06,480 --> 00:33:08,320
Speaker 5: for you to check out the pre order. You can

664
00:33:08,320 --> 00:33:09,840
Speaker 5: get this free thing x y Z here.

665
00:33:09,880 --> 00:33:11,920
Speaker 3: So that's such a good tip, even for someone like

666
00:33:11,960 --> 00:33:14,880
Speaker 3: me who has one admin to like as a task,

667
00:33:15,160 --> 00:33:17,640
Speaker 3: just look at my comments and if people like it.

668
00:33:17,720 --> 00:33:19,240
Speaker 3: Oh yeah, sounds so simple.

669
00:33:20,840 --> 00:33:23,760
Speaker 5: Well, that's called permission based marketing, right, So they took

670
00:33:23,800 --> 00:33:26,560
Speaker 5: the first action. They're essentially raising their hand and saying

671
00:33:26,600 --> 00:33:28,560
Speaker 5: you have permission to reach out to me. If you

672
00:33:28,640 --> 00:33:31,080
Speaker 5: ever reach out to anyone saying hey, I notice you

673
00:33:31,160 --> 00:33:35,160
Speaker 5: engaged on this post. They'll never be like, screw you,

674
00:33:35,160 --> 00:33:37,000
Speaker 5: you spammed me because they took.

675
00:33:36,840 --> 00:33:37,560
Speaker 4: The first action.

676
00:33:37,640 --> 00:33:40,800
Speaker 5: So it's a great way to establish common ground and

677
00:33:40,840 --> 00:33:41,960
Speaker 5: get the conversation going.

678
00:33:42,320 --> 00:33:43,760
Speaker 2: So what does it look like to work with you

679
00:33:43,840 --> 00:33:44,720
Speaker 2: like this? Does it like?

680
00:33:45,160 --> 00:33:47,600
Speaker 1: So? Because I think a lot of like especially entrepreneurs,

681
00:33:47,640 --> 00:33:49,240
Speaker 1: you know, they're thinking like, oh I might want to

682
00:33:49,280 --> 00:33:52,240
Speaker 1: work with an agency, but I don't have any money,

683
00:33:52,720 --> 00:33:55,040
Speaker 1: you know, or like I don't have enough of a budget.

684
00:33:55,120 --> 00:33:56,160
Speaker 2: What does that look like?

685
00:33:56,320 --> 00:33:58,920
Speaker 1: Is it largely like sponsors pay you, so they're not

686
00:33:58,960 --> 00:34:01,680
Speaker 1: paying and you kind of just split this profits. Are

687
00:34:01,720 --> 00:34:03,000
Speaker 1: people really paying out of pocket?

688
00:34:03,040 --> 00:34:03,120
Speaker 3: Like?

689
00:34:03,160 --> 00:34:04,960
Speaker 2: What does that look like? Yeah?

690
00:34:04,960 --> 00:34:07,320
Speaker 5: So for my social clients, they're paying out of pocket

691
00:34:07,440 --> 00:34:11,200
Speaker 5: and we're like a White Glove award winning social media agency,

692
00:34:11,320 --> 00:34:15,320
Speaker 5: so we're not cheap. So it's usually really big CEOs influencers,

693
00:34:15,600 --> 00:34:18,040
Speaker 5: and our minimum retainer is ten thousand dollars a month,

694
00:34:18,200 --> 00:34:20,800
Speaker 5: and that's just LinkedIn, right, if you add on Instagram,

695
00:34:20,840 --> 00:34:24,480
Speaker 5: it's more so we're typically not able to service most

696
00:34:24,520 --> 00:34:26,680
Speaker 5: people because we have such a high ticket offer and

697
00:34:26,680 --> 00:34:30,320
Speaker 5: I essentially need to hire five people to run someone's account.

698
00:34:30,360 --> 00:34:36,000
Speaker 5: It's really intensive, right, But I have a LinkedIn Secrets Masterclass.

699
00:34:36,080 --> 00:34:38,239
Speaker 5: The next one is de Summer thirteenth and fourteenth, and

700
00:34:38,280 --> 00:34:40,680
Speaker 5: basically I have a two day training where I take

701
00:34:40,719 --> 00:34:44,120
Speaker 5: everyone through what I teach my team about.

702
00:34:43,800 --> 00:34:46,359
Speaker 4: How to hack LinkedIn. So we go over creating a.

703
00:34:46,280 --> 00:34:51,560
Speaker 5: Personal brand, copywriting design, and then day two is all

704
00:34:51,600 --> 00:34:55,560
Speaker 5: about the algorithm, engagement hacks, DM campaigns, and I basically

705
00:34:55,640 --> 00:34:57,719
Speaker 5: teach the same thing that I teach my team, and

706
00:34:57,800 --> 00:34:59,520
Speaker 5: a lot of people will like send in their social

707
00:34:59,600 --> 00:35:01,960
Speaker 5: lead or send in a couple of team members and

708
00:35:01,960 --> 00:35:03,480
Speaker 5: then they're literally up to speed.

709
00:35:03,960 --> 00:35:05,759
Speaker 4: And I've created influencers.

710
00:35:05,760 --> 00:35:07,680
Speaker 5: I started this about a year ago and there's been

711
00:35:07,719 --> 00:35:10,680
Speaker 5: like dozens of influencers that have come out of this program.

712
00:35:10,800 --> 00:35:12,719
Speaker 3: Is that the goal, like you're teaching them how to

713
00:35:12,760 --> 00:35:15,640
Speaker 3: then become have a bigger platform, grow their you know

714
00:35:15,800 --> 00:35:17,400
Speaker 3: and yeahs.

715
00:35:17,120 --> 00:35:21,400
Speaker 5: Get engagement, increase their sales, start a personal brand and

716
00:35:21,560 --> 00:35:25,000
Speaker 5: like I said, like literally have created entrepreneur influencers from.

717
00:35:24,920 --> 00:35:28,040
Speaker 3: Strench who How much is the work the two day workshop?

718
00:35:29,800 --> 00:35:32,359
Speaker 5: Usually with we give promo codes, so it's about like

719
00:35:32,480 --> 00:35:35,319
Speaker 5: seventeen seventeen hundred dollars, it's two thousand dollars, and then

720
00:35:35,360 --> 00:35:36,560
Speaker 5: we usually give like thirty if.

721
00:35:36,480 --> 00:35:38,560
Speaker 3: You work for a company and you're in marketing, like

722
00:35:38,640 --> 00:35:41,279
Speaker 3: I would take that, you know, like your company would

723
00:35:41,320 --> 00:35:43,120
Speaker 3: take that for it, you know what I mean? Yeah,

724
00:35:43,719 --> 00:35:47,160
Speaker 3: that's and people don't use their professional development funds enough.

725
00:35:47,400 --> 00:35:50,399
Speaker 3: They just don't think about it. And they also may

726
00:35:50,440 --> 00:35:52,400
Speaker 3: say like, oh, I just have a I heard I

727
00:35:52,440 --> 00:35:55,320
Speaker 3: have a cap of like five hundred. Well make a case,

728
00:35:55,680 --> 00:35:57,600
Speaker 3: you know, have a case for it.

729
00:35:57,640 --> 00:35:59,919
Speaker 5: Well, I'm happy to give you guys a promo code

730
00:36:00,040 --> 00:36:04,120
Speaker 5: and you can get a referral fee for anybody who

731
00:36:04,160 --> 00:36:06,200
Speaker 5: signs on who listens to this podcast if you want.

732
00:36:06,520 --> 00:36:08,880
Speaker 3: Maybe even have done that before. I'm just like it

733
00:36:08,960 --> 00:36:09,439
Speaker 3: sounds good.

734
00:36:09,680 --> 00:36:10,480
Speaker 2: We haven't done that.

735
00:36:10,800 --> 00:36:14,399
Speaker 5: Yeah, okay, oh yeah, it's the promo code that you want.

736
00:36:14,520 --> 00:36:17,200
Speaker 2: Ooh, brown Ambition.

737
00:36:17,280 --> 00:36:18,759
Speaker 3: We usually use brown Ambition for.

738
00:36:18,920 --> 00:36:21,680
Speaker 5: Yeah, we use Brown Ambition together. All right, If you

739
00:36:21,680 --> 00:36:24,800
Speaker 5: guys want thirty five percent off of you, guys five

740
00:36:24,880 --> 00:36:27,399
Speaker 5: percent off. You can go to yap media dot io

741
00:36:27,520 --> 00:36:30,600
Speaker 5: slash course and use code brown ambitions.

742
00:36:30,280 --> 00:36:32,160
Speaker 2: Our one word and we'll do We'll put the link

743
00:36:32,200 --> 00:36:32,800
Speaker 2: in the description.

744
00:36:33,400 --> 00:36:34,480
Speaker 4: Okay, perfect, I have it.

745
00:36:35,120 --> 00:36:36,720
Speaker 2: You said December. When is it again?

746
00:36:37,080 --> 00:36:38,399
Speaker 4: December thirteenth and fourth?

747
00:36:38,520 --> 00:36:39,480
Speaker 3: All virtual, I'm assuming.

748
00:36:39,520 --> 00:36:42,840
Speaker 5: Okay, yeah, it's all virtual, but it's me teaching live

749
00:36:43,160 --> 00:36:46,000
Speaker 5: and guys, this has gotten like twelve.

750
00:36:45,680 --> 00:36:47,840
Speaker 4: Out of ten raving reviews.

751
00:36:47,920 --> 00:36:50,040
Speaker 5: I've had maybe three hundred students go through and never

752
00:36:50,080 --> 00:36:53,239
Speaker 5: had a refund. Everybody has said it's been like one

753
00:36:53,280 --> 00:36:55,239
Speaker 5: of the best master classes they ever took, and so

754
00:36:55,400 --> 00:36:57,480
Speaker 5: I know anyone who takes it is gonna really like

755
00:36:57,520 --> 00:36:57,960
Speaker 5: the class.

756
00:36:58,120 --> 00:36:59,239
Speaker 2: Okay, that sounds great.

757
00:36:59,640 --> 00:37:00,239
Speaker 4: Yeah.

758
00:37:01,000 --> 00:37:03,120
Speaker 1: So what was your first like what was your kind

759
00:37:03,120 --> 00:37:05,200
Speaker 1: of hero business like? For me, it was a bunjeanista.

760
00:37:05,239 --> 00:37:06,920
Speaker 1: I used to teach you one on once when you

761
00:37:07,080 --> 00:37:09,880
Speaker 1: first got into to business like, what did that look like?

762
00:37:09,920 --> 00:37:11,319
Speaker 2: What was the first thing that you started with?

763
00:37:12,600 --> 00:37:16,279
Speaker 4: Well, I had a crazy You didn't ask anything about

764
00:37:16,280 --> 00:37:16,800
Speaker 4: my background.

765
00:37:16,840 --> 00:37:20,440
Speaker 5: My background is crazy to I had a crazy background.

766
00:37:20,520 --> 00:37:25,040
Speaker 5: So I started off working at Hot ninety seven when

767
00:37:25,080 --> 00:37:26,719
Speaker 5: I was in college for three years.

768
00:37:26,719 --> 00:37:27,880
Speaker 4: I was Angie Martinez his.

769
00:37:27,880 --> 00:37:33,520
Speaker 5: Assistant oh New York, Yeah, unpaid assistant for three years.

770
00:37:33,560 --> 00:37:35,920
Speaker 5: So I was essentially a glorified intern. That was like

771
00:37:35,960 --> 00:37:37,480
Speaker 5: the foot of the intern.

772
00:37:37,640 --> 00:37:39,160
Speaker 3: You can't do that anymore, that's.

773
00:37:39,080 --> 00:37:41,680
Speaker 5: Illegal now, But that was like what everybody did at

774
00:37:41,680 --> 00:37:43,719
Speaker 5: Hot ninety seven before. So I thought I was going

775
00:37:43,800 --> 00:37:46,400
Speaker 5: to be the next Angie Martinez. I ended up leaving

776
00:37:46,520 --> 00:37:48,480
Speaker 5: because they didn't give me a paid job, and I

777
00:37:48,520 --> 00:37:53,160
Speaker 5: got upset. Me and Angie riifye now and I started

778
00:37:53,160 --> 00:37:55,919
Speaker 5: a blog site called the Sorority of Hip Hop dot

779
00:37:55,960 --> 00:37:57,839
Speaker 5: com Strawberry Blunt dot com.

780
00:37:57,880 --> 00:37:59,080
Speaker 4: I was bad girl back.

781
00:37:58,920 --> 00:38:03,759
Speaker 5: Then, and the podcast, sorry, the website blew up. It

782
00:38:03,840 --> 00:38:05,200
Speaker 5: was like in twenty ten when like.

783
00:38:05,200 --> 00:38:06,239
Speaker 4: Blogs were super hot.

784
00:38:06,400 --> 00:38:08,680
Speaker 5: We were like, you know, up there with rap radar

785
00:38:08,760 --> 00:38:11,600
Speaker 5: and all those other types of blogs. We almost had

786
00:38:11,640 --> 00:38:13,920
Speaker 5: a show on MTV. They filmed me all summer. I

787
00:38:13,960 --> 00:38:16,080
Speaker 5: was going to be the lead of a show right

788
00:38:16,120 --> 00:38:20,240
Speaker 5: after they ended Jersey Shore, and I was like hosting

789
00:38:20,239 --> 00:38:22,280
Speaker 5: parties at the time with this blog side and everything

790
00:38:22,280 --> 00:38:22,560
Speaker 5: like this.

791
00:38:22,760 --> 00:38:25,600
Speaker 4: MTV backed out two weeks before they were supposed to

792
00:38:25,600 --> 00:38:26,120
Speaker 4: air the show.

793
00:38:26,280 --> 00:38:29,600
Speaker 5: I was devastated because by then I got rejected from

794
00:38:29,600 --> 00:38:32,360
Speaker 5: Hot aty seven. I also was swaying the morning's co

795
00:38:32,440 --> 00:38:33,840
Speaker 5: host for two weeks, and then they.

796
00:38:33,680 --> 00:38:35,960
Speaker 2: Fired me after two weeks.

797
00:38:36,239 --> 00:38:38,920
Speaker 5: And then I didn't get MTV, and so I had

798
00:38:38,960 --> 00:38:41,759
Speaker 5: all these at bats but didn't make it. So then

799
00:38:41,800 --> 00:38:44,520
Speaker 5: I got like sort of thought, all right, maybe this

800
00:38:44,600 --> 00:38:45,080
Speaker 5: isn't for me.

801
00:38:45,440 --> 00:38:46,520
Speaker 4: Let me go into corporate.

802
00:38:46,719 --> 00:38:49,680
Speaker 5: I worked at HP, then Disney, and I started my

803
00:38:50,440 --> 00:38:53,040
Speaker 5: podcast Young In Profiting about four years into my corporate

804
00:38:53,080 --> 00:38:55,840
Speaker 5: career when I just fell bored and wasn't doing it

805
00:38:55,880 --> 00:38:57,319
Speaker 5: for money. I was just thought, you know, I know

806
00:38:57,360 --> 00:38:59,759
Speaker 5: how to do this. Podcasts are hot now. I had

807
00:38:59,760 --> 00:39:02,080
Speaker 5: all the online radio shows working on the side of

808
00:39:02,120 --> 00:39:04,200
Speaker 5: Hot ninety seven, and when I had the blog site,

809
00:39:04,200 --> 00:39:07,520
Speaker 5: so I knew a lot about radio and production, right, Okay,

810
00:39:07,560 --> 00:39:10,319
Speaker 5: let me just do this, And so I started this podcast.

811
00:39:10,480 --> 00:39:14,280
Speaker 5: By episode two, I had ten volunteers in a Slack channel.

812
00:39:14,280 --> 00:39:16,680
Speaker 5: I had all these fans on LinkedIn because I started

813
00:39:16,680 --> 00:39:18,920
Speaker 5: my LinkedIn journey at this point that would reach out

814
00:39:18,920 --> 00:39:20,200
Speaker 5: to me and be like, I just want to help

815
00:39:20,239 --> 00:39:22,799
Speaker 5: your show change my life. And so I knew how

816
00:39:22,800 --> 00:39:25,560
Speaker 5: to do all these different things audio editing, video editing,

817
00:39:25,600 --> 00:39:28,960
Speaker 5: social media, blog posting, building websites. I knew all this

818
00:39:29,160 --> 00:39:32,120
Speaker 5: different marketing stuff, so I started taking these volunteers and

819
00:39:32,160 --> 00:39:34,120
Speaker 5: then teaching them things. I taught one guy how to

820
00:39:34,120 --> 00:39:36,359
Speaker 5: do videos, one guy how to do a website, one

821
00:39:36,360 --> 00:39:39,239
Speaker 5: girl how to do my social Then fast forward two

822
00:39:39,280 --> 00:39:41,480
Speaker 5: years later, my show's like really big, and all the

823
00:39:41,560 --> 00:39:45,680
Speaker 5: guests that are coming on my show are these rich CEOs, authors, influencers,

824
00:39:45,719 --> 00:39:47,440
Speaker 5: And at the end of my show, I kept getting

825
00:39:47,440 --> 00:39:50,480
Speaker 5: asked the same question, how did you build your LinkedIn?

826
00:39:50,480 --> 00:39:51,319
Speaker 4: Can you do this for me?

827
00:39:51,400 --> 00:39:53,319
Speaker 5: How did you grow your podcast? Can you do this

828
00:39:53,400 --> 00:39:55,640
Speaker 5: for me? And I had all these volunteers, and I

829
00:39:55,680 --> 00:39:57,600
Speaker 5: would always say, like, I'm so sorry, I just have

830
00:39:57,640 --> 00:40:00,239
Speaker 5: a volunteer team. I've got a corporate career. This is

831
00:40:00,280 --> 00:40:03,360
Speaker 5: just for fun. Until COVID hit and I found myself

832
00:40:03,400 --> 00:40:07,240
Speaker 5: with all this free time, and a couple of these

833
00:40:07,560 --> 00:40:09,839
Speaker 5: guests on my show were being very persistent about being

834
00:40:09,840 --> 00:40:11,920
Speaker 5: my clients, and then I just started taking my first clients.

835
00:40:12,440 --> 00:40:15,920
Speaker 5: My second client, Guys, was a thirty thousand dollars retainer

836
00:40:15,960 --> 00:40:20,320
Speaker 5: a month. Oh my second client, and so within six

837
00:40:20,360 --> 00:40:22,960
Speaker 5: months my company was already making one hundred grand a month.

838
00:40:23,520 --> 00:40:26,920
Speaker 5: I had thirty paid employees around the world. Quit my job,

839
00:40:27,360 --> 00:40:30,799
Speaker 5: and just the rest is history. Now I'm like, you know,

840
00:40:30,880 --> 00:40:33,880
Speaker 5: my company is making probably almost five million dollars by

841
00:40:33,920 --> 00:40:36,799
Speaker 5: the end of the year this year. So it's been

842
00:40:36,800 --> 00:40:40,120
Speaker 5: an awesome journey of just lots of struggle until one

843
00:40:40,120 --> 00:40:42,560
Speaker 5: time it hit, you know, and then I just kept

844
00:40:42,640 --> 00:40:43,359
Speaker 5: rolling with it.

845
00:40:43,640 --> 00:40:48,239
Speaker 3: CEO, like, do you have other executive level support alongside you?

846
00:40:48,440 --> 00:40:48,680
Speaker 3: I do?

847
00:40:48,960 --> 00:40:49,200
Speaker 2: I do.

848
00:40:50,000 --> 00:40:54,120
Speaker 5: I'm definitely the CEO and founder, but I have Jason

849
00:40:54,440 --> 00:40:57,799
Speaker 5: who is one of my executives, and Kate, and so

850
00:40:57,920 --> 00:40:59,680
Speaker 5: Jason helps me run the network, Kate helps me run

851
00:40:59,680 --> 00:41:02,759
Speaker 5: the social media agency. I'm really in charge of, like

852
00:41:02,800 --> 00:41:07,000
Speaker 5: at this point, sales, new business. I recruit podcasters, closed

853
00:41:07,040 --> 00:41:10,480
Speaker 5: sponsorship deals, and close social deals. But other than that,

854
00:41:10,800 --> 00:41:13,200
Speaker 5: I just have everybody doing everything else, and I just

855
00:41:13,320 --> 00:41:14,440
Speaker 5: kind of think of new ideas.

856
00:41:14,400 --> 00:41:16,400
Speaker 3: It sounds like you've gotten to that nice place where

857
00:41:16,520 --> 00:41:18,640
Speaker 3: instead of doing everything, you can sort of like focus

858
00:41:18,680 --> 00:41:20,480
Speaker 3: on your zone and genius. Is that right? Is that

859
00:41:20,520 --> 00:41:21,000
Speaker 3: how you feel?

860
00:41:21,719 --> 00:41:22,040
Speaker 2: Yeah?

861
00:41:22,120 --> 00:41:24,879
Speaker 5: I think one of my key reasons for being so

862
00:41:24,880 --> 00:41:28,759
Speaker 5: successful is my ability to delegate, because even because I

863
00:41:28,920 --> 00:41:32,239
Speaker 5: had started this podcast as a side hustle, so from

864
00:41:32,239 --> 00:41:35,480
Speaker 5: the start, I've been delegating to all my volunteers.

865
00:41:35,880 --> 00:41:37,680
Speaker 4: So from the start, I always had.

866
00:41:37,640 --> 00:41:40,640
Speaker 5: A remote team and people to help me, and I

867
00:41:40,840 --> 00:41:43,040
Speaker 5: just I'm really good at just like letting go and

868
00:41:43,120 --> 00:41:46,000
Speaker 5: teaching people and then letting them take it on and

869
00:41:46,040 --> 00:41:46,759
Speaker 5: elevating them.

870
00:41:46,760 --> 00:41:49,480
Speaker 3: You know, well, I love me some ones. Did I

871
00:41:49,480 --> 00:41:50,279
Speaker 3: talk over you again?

872
00:41:51,480 --> 00:41:52,120
Speaker 2: You Okay?

873
00:41:52,680 --> 00:41:52,719
Speaker 3: No?

874
00:41:53,400 --> 00:41:54,759
Speaker 2: I was just going to say that, Like, so what

875
00:41:55,280 --> 00:41:55,520
Speaker 2: you know?

876
00:41:55,680 --> 00:41:58,520
Speaker 1: So you have these businesses, these kind of successful, successful

877
00:41:59,040 --> 00:42:01,799
Speaker 1: subsidiaries of the original business, Like.

878
00:42:01,840 --> 00:42:03,360
Speaker 2: Where do you see yourself?

879
00:42:03,400 --> 00:42:05,040
Speaker 1: And then that's like five to ten years, Like what's

880
00:42:05,120 --> 00:42:08,160
Speaker 1: what's the desired outcome for when it all shakes out?

881
00:42:08,680 --> 00:42:08,960
Speaker 4: Well?

882
00:42:09,000 --> 00:42:13,400
Speaker 5: Building this podcast network. We're already just one year in.

883
00:42:13,600 --> 00:42:14,319
Speaker 4: I've signed like.

884
00:42:14,480 --> 00:42:19,080
Speaker 5: Huge podcasts, Like I told you, I've got Jenaicature, Amy Porterfield,

885
00:42:19,080 --> 00:42:22,000
Speaker 5: Trent Shelton, Like, I just got all these huge names.

886
00:42:22,239 --> 00:42:23,160
Speaker 4: We're crushing it.

887
00:42:23,760 --> 00:42:26,200
Speaker 5: I want to be as known as like Wonder he

888
00:42:26,360 --> 00:42:28,839
Speaker 5: is in this space in terms of a podcast network, right,

889
00:42:29,080 --> 00:42:31,560
Speaker 5: I really think that's going to happen within the next year.

890
00:42:31,560 --> 00:42:34,640
Speaker 5: We're already, you know, up there with all the major networks.

891
00:42:34,680 --> 00:42:35,120
Speaker 4: Already.

892
00:42:36,360 --> 00:42:38,920
Speaker 5: I'm writing books, so like personally, I'm going to put

893
00:42:38,960 --> 00:42:43,400
Speaker 5: out a book in twenty twenty five hopefully, So I

894
00:42:43,400 --> 00:42:46,600
Speaker 5: don't have a name yet. It's all just getting started now.

895
00:42:46,680 --> 00:42:50,319
Speaker 5: So like I just signed a contract, ex thank you,

896
00:42:50,520 --> 00:42:52,840
Speaker 5: thank you, uh so, going to be writing a book,

897
00:42:53,000 --> 00:42:54,520
Speaker 5: going to be putting out I'm sure I'll put out

898
00:42:54,560 --> 00:42:57,520
Speaker 5: a podcast course, But really it's just honestly growing by

899
00:42:57,520 --> 00:42:59,560
Speaker 5: network and we're the only network that has a full

900
00:42:59,560 --> 00:43:03,280
Speaker 5: service social media arms. So we're not just monetizing people's podcasts.

901
00:43:03,280 --> 00:43:06,920
Speaker 5: We're monetizing their YouTube or monetizing their social branded content,

902
00:43:07,239 --> 00:43:08,160
Speaker 5: and then we're able to.

903
00:43:08,160 --> 00:43:10,280
Speaker 4: Execute on all of it on their behalf.

904
00:43:11,360 --> 00:43:14,040
Speaker 5: So it's a really innovative approach and there's no other

905
00:43:14,120 --> 00:43:16,800
Speaker 5: networks that are really even competing with us in this space.

906
00:43:19,239 --> 00:43:20,839
Speaker 3: I want to go back to LinkedIn because I love

907
00:43:20,880 --> 00:43:22,799
Speaker 3: it so much, and I'm actually I have I have

908
00:43:22,800 --> 00:43:26,040
Speaker 3: a community of women called the Mandy Moneymakers Women of Color,

909
00:43:26,480 --> 00:43:30,120
Speaker 3: and it's career coaching, and my specialty is negotiations. I

910
00:43:30,160 --> 00:43:32,880
Speaker 3: live for the high and the thrill of a negotiation.

911
00:43:33,760 --> 00:43:35,719
Speaker 3: I would love to know though, because it seems like

912
00:43:35,800 --> 00:43:39,440
Speaker 3: with LinkedIn you're sort of maybe working with people who

913
00:43:39,480 --> 00:43:41,600
Speaker 3: are using it for their businesses or for their brands.

914
00:43:42,680 --> 00:43:44,440
Speaker 3: I work with women who want to use it to

915
00:43:44,480 --> 00:43:47,480
Speaker 3: amplify their career and maybe build a brand. Do you

916
00:43:47,520 --> 00:43:50,640
Speaker 3: have any like keys to LinkedIn that you can share.

917
00:43:50,760 --> 00:43:52,919
Speaker 3: I'm curious. It sounds like you know some stuff even

918
00:43:52,960 --> 00:43:55,080
Speaker 3: I don't know, So I want to learn like three

919
00:43:55,239 --> 00:43:58,680
Speaker 3: keys to maximizing LinkedIn right now that we can sort

920
00:43:58,680 --> 00:43:59,240
Speaker 3: of take away.

921
00:43:59,680 --> 00:44:01,280
Speaker 4: Yes, so three tips for LinkedIn.

922
00:44:01,520 --> 00:44:06,560
Speaker 5: LinkedIn right now is prioritizing meaningful content, which means that

923
00:44:06,640 --> 00:44:09,560
Speaker 5: you want to focus on your keywords. You want to

924
00:44:09,560 --> 00:44:13,040
Speaker 5: make sure that your profile has keywords that are aligned

925
00:44:13,080 --> 00:44:15,759
Speaker 5: to your niche that people would be searching for that

926
00:44:15,880 --> 00:44:18,399
Speaker 5: keyword on LinkedIn, And then you want to make sure

927
00:44:18,400 --> 00:44:21,600
Speaker 5: that your posts also include those same keywords that might

928
00:44:21,640 --> 00:44:25,480
Speaker 5: be found in your first connections following that have those

929
00:44:25,520 --> 00:44:28,680
Speaker 5: keywords in their profile. That way LinkedIn can basically match

930
00:44:29,320 --> 00:44:31,839
Speaker 5: your post and serve them to people who have those

931
00:44:31,920 --> 00:44:35,719
Speaker 5: keywords in their profile. So again, LinkedIn is looking for experts.

932
00:44:36,200 --> 00:44:37,600
Speaker 5: So if you put up a post and it has

933
00:44:37,600 --> 00:44:39,600
Speaker 5: a keyword, like let's say you're in real estate, you

934
00:44:39,600 --> 00:44:41,600
Speaker 5: put up a post that has the real estate keyword,

935
00:44:41,960 --> 00:44:45,120
Speaker 5: your profile is validated that you're a real estate expert.

936
00:44:45,120 --> 00:44:47,560
Speaker 5: You've got that keyword, you've got people who have like

937
00:44:48,160 --> 00:44:51,120
Speaker 5: put skills related to real estate on your profile, and

938
00:44:51,200 --> 00:44:55,160
Speaker 5: so LinkedIn can validate through their algorithms that you're an expert.

939
00:44:55,600 --> 00:44:58,200
Speaker 5: Now LinkedIn is going to serve that real estate post

940
00:44:58,280 --> 00:45:00,879
Speaker 5: to other people who have real estate in profile in

941
00:45:00,920 --> 00:45:03,919
Speaker 5: their first connections. If those people engage on your posts,

942
00:45:03,920 --> 00:45:06,839
Speaker 5: they're going to share it with those people's followings who

943
00:45:06,840 --> 00:45:09,000
Speaker 5: are likely in the same industry niche, and.

944
00:45:08,920 --> 00:45:10,120
Speaker 4: Then you'll have more visibility.

945
00:45:10,200 --> 00:45:14,920
Speaker 5: Right. The second thing to note is that shares is

946
00:45:14,960 --> 00:45:19,120
Speaker 5: really where it's at on LinkedIn. Every single viral action

947
00:45:19,280 --> 00:45:23,120
Speaker 5: on LinkedIn is actually weighed differently. So alike, for example,

948
00:45:23,200 --> 00:45:25,480
Speaker 5: is one point, a common is two points, a share

949
00:45:25,640 --> 00:45:28,040
Speaker 5: is four points. So if you want to go viral,

950
00:45:28,280 --> 00:45:31,040
Speaker 5: you always need to optimize for shares, and that means

951
00:45:31,080 --> 00:45:34,120
Speaker 5: that you want to have shareable content. Most of the

952
00:45:34,160 --> 00:45:38,479
Speaker 5: sharable content is typically inspirational or motivational because they're most

953
00:45:38,560 --> 00:45:40,520
Speaker 5: relatable to the broadest audience.

954
00:45:40,680 --> 00:45:40,879
Speaker 3: Right.

955
00:45:41,120 --> 00:45:44,840
Speaker 5: Educational content is also really sharable. It's not as sharable,

956
00:45:44,880 --> 00:45:48,040
Speaker 5: but it will be shared in a more targeted niche way. Right,

957
00:45:48,320 --> 00:45:51,200
Speaker 5: So you always want to optimize for shares. So that's

958
00:45:51,239 --> 00:45:53,480
Speaker 5: the second point, and the third point is you want

959
00:45:53,520 --> 00:45:56,880
Speaker 5: to understand all the different engagement hacks on LinkedIn and

960
00:45:56,920 --> 00:45:59,960
Speaker 5: the little nuances because on LinkedIn, it's not really about

961
00:46:00,120 --> 00:46:00,680
Speaker 5: your content.

962
00:46:00,760 --> 00:46:02,719
Speaker 4: It's about how you post.

963
00:46:02,520 --> 00:46:06,440
Speaker 5: Up your content that's more important than the actual content itself. So,

964
00:46:06,560 --> 00:46:09,800
Speaker 5: for example, in your caption, if you're trying to go viral,

965
00:46:10,000 --> 00:46:12,720
Speaker 5: you should not link out to an external third party

966
00:46:12,760 --> 00:46:14,480
Speaker 5: link because LinkedIn's.

967
00:46:14,000 --> 00:46:16,040
Speaker 4: Goal is to keep people engaged on.

968
00:46:15,960 --> 00:46:18,120
Speaker 5: The platform for as long as possible, So you never

969
00:46:18,120 --> 00:46:20,279
Speaker 5: want to bring them to like YouTube, for example in

970
00:46:20,320 --> 00:46:24,400
Speaker 5: the caption, because LinkedIn will suppress the post. There's also

971
00:46:24,520 --> 00:46:26,799
Speaker 5: all these different like other spam filters that you need

972
00:46:26,840 --> 00:46:30,640
Speaker 5: to avoid, such as like chunky paragraphs. People like to

973
00:46:30,719 --> 00:46:33,520
Speaker 5: skim because everybody's reading on mobile, so you want to

974
00:46:33,520 --> 00:46:37,040
Speaker 5: have like line by line content on social media. A

975
00:46:37,120 --> 00:46:39,719
Speaker 5: paragraph is really one or two sentences, not three to

976
00:46:39,760 --> 00:46:42,680
Speaker 5: five sentences, right, So you want to have paragraph breaks

977
00:46:42,760 --> 00:46:46,200
Speaker 5: and make it more skimmable in terms of your caption

978
00:46:46,360 --> 00:46:50,439
Speaker 5: and as short as possible. Also, you want to make sure,

979
00:46:50,640 --> 00:46:52,399
Speaker 5: like I said, that you have got keywords in your post.

980
00:46:52,480 --> 00:46:55,520
Speaker 5: You want to make sure you're using hashtags correctly three

981
00:46:55,600 --> 00:46:58,319
Speaker 5: hashtags max. Right, So a lot of people put too

982
00:46:58,360 --> 00:47:01,520
Speaker 5: many hashtags. It's not Instagram. You'll actually hurt yourself if

983
00:47:01,560 --> 00:47:04,000
Speaker 5: you put too many hashtags. You shouldn't tag people who

984
00:47:04,000 --> 00:47:06,160
Speaker 5: aren't going to engage on your posts. So there's so

985
00:47:06,280 --> 00:47:08,759
Speaker 5: many different like little nuances and hacks that you need

986
00:47:08,800 --> 00:47:10,160
Speaker 5: to learn when it comes to LinkedIn.

987
00:47:10,560 --> 00:47:14,839
Speaker 3: Okay, that's I mean, that's some great takeaways for now,

988
00:47:14,960 --> 00:47:17,799
Speaker 3: and I feel like that's always changing. So when it

989
00:47:17,840 --> 00:47:21,120
Speaker 3: comes to following those shifts. And for example, I used

990
00:47:21,160 --> 00:47:24,120
Speaker 3: to work in SEO marketing, so we were constantly obsessed

991
00:47:24,160 --> 00:47:26,319
Speaker 3: with what Google was doing and thinking and feeling all

992
00:47:26,360 --> 00:47:28,080
Speaker 3: the time. And they would like put out these reports

993
00:47:28,120 --> 00:47:32,359
Speaker 3: once a year on like their eight score, which is

994
00:47:32,719 --> 00:47:35,960
Speaker 3: expertise off. I forget all of them. I haven't been

995
00:47:36,000 --> 00:47:38,560
Speaker 3: in there in a minute. But anyway, so where are

996
00:47:38,600 --> 00:47:40,680
Speaker 3: you tracking the trends of LinkedIn? Are you just seeing

997
00:47:40,719 --> 00:47:42,600
Speaker 3: it because you're in it so much?

998
00:47:44,400 --> 00:47:47,719
Speaker 5: Well, I'm an influencer myself, and because I'm running most

999
00:47:47,719 --> 00:47:50,439
Speaker 5: of the influencer accounts, I see the trends right away.

1000
00:47:50,480 --> 00:47:52,719
Speaker 4: We have all these social dashboards where I.

1001
00:47:52,680 --> 00:47:56,440
Speaker 5: Can see like the assets, hype, the engagement and so on,

1002
00:47:56,520 --> 00:47:59,320
Speaker 5: and so I can see right away. For example, polls

1003
00:47:59,680 --> 00:48:03,000
Speaker 5: were really popular, then they become unpopular, and now they're

1004
00:48:03,000 --> 00:48:05,960
Speaker 5: popular again. And I can see those fluctuations. Right, Hey,

1005
00:48:05,960 --> 00:48:07,879
Speaker 5: we put out a poll and everybody did good this week.

1006
00:48:08,000 --> 00:48:10,279
Speaker 5: Let's keep testing poles and see how they do. Right,

1007
00:48:10,760 --> 00:48:13,399
Speaker 5: So I see the trends really quickly because of that

1008
00:48:13,520 --> 00:48:14,879
Speaker 5: and can validate things like that.

1009
00:48:15,880 --> 00:48:18,680
Speaker 1: Am So I feel it's so crazy because you know,

1010
00:48:18,719 --> 00:48:20,640
Speaker 1: when LinkedIn first came out, it was like this is

1011
00:48:20,640 --> 00:48:21,680
Speaker 1: where you go to get a job.

1012
00:48:22,680 --> 00:48:25,839
Speaker 2: Yeah, he and so like what if you're you know.

1013
00:48:25,760 --> 00:48:27,760
Speaker 1: And if you're someone who thought that that's all LinkedIn

1014
00:48:27,760 --> 00:48:29,960
Speaker 1: could be good for? So what are the other ways

1015
00:48:30,000 --> 00:48:32,520
Speaker 1: that people can maximize LinkedIn? Not just coming here to

1016
00:48:32,520 --> 00:48:33,960
Speaker 1: look for a job. That's great, but what are the

1017
00:48:34,000 --> 00:48:36,640
Speaker 1: other things like you can Oh, LinkedIn.

1018
00:48:36,360 --> 00:48:39,680
Speaker 4: Is awesome, So let me give you a stop.

1019
00:48:39,760 --> 00:48:43,360
Speaker 5: There's one hundred and thirty five million active daily users

1020
00:48:43,360 --> 00:48:46,600
Speaker 5: on LinkedIn that are looking at content. Guess how many

1021
00:48:46,640 --> 00:48:49,440
Speaker 5: people are actually creating content? What percentage of that one

1022
00:48:49,560 --> 00:48:53,240
Speaker 5: thirty five million do you guys think are creating percent?

1023
00:48:54,400 --> 00:48:55,400
Speaker 2: What do you say is right?

1024
00:48:55,560 --> 00:48:59,000
Speaker 5: Five five percent? Five percent of people are only creating content?

1025
00:48:59,719 --> 00:49:04,160
Speaker 5: So there's so much like room to grow there's not

1026
00:49:04,239 --> 00:49:07,600
Speaker 5: a lot of competition, and if you know the engagement hacs,

1027
00:49:07,640 --> 00:49:10,080
Speaker 5: like if you took my class, for example, anybody who

1028
00:49:10,080 --> 00:49:12,399
Speaker 5: takes my class from the first week, they're getting three

1029
00:49:12,440 --> 00:49:14,960
Speaker 5: hundred likes on their stuff, like they're doing really well

1030
00:49:14,960 --> 00:49:17,400
Speaker 5: and getting a lot of visibility because there's not a

1031
00:49:17,400 --> 00:49:20,359
Speaker 5: lot of competition, especially if you sort of know how

1032
00:49:20,400 --> 00:49:23,839
Speaker 5: to leverage the algorithm to your benefit, so you can

1033
00:49:23,920 --> 00:49:27,040
Speaker 5: become the dominant person in your niche on LinkedIn, and

1034
00:49:27,080 --> 00:49:29,279
Speaker 5: that can give you a lot of leverage. The other

1035
00:49:29,360 --> 00:49:33,080
Speaker 5: reason why it's especially great for business owners is because

1036
00:49:33,120 --> 00:49:36,440
Speaker 5: it allows you to do really great proactive lead generation.

1037
00:49:37,200 --> 00:49:41,000
Speaker 5: You can send out an unlimited amount of dms. There's

1038
00:49:41,000 --> 00:49:43,399
Speaker 5: a couple different hacks, like, for example, you can join

1039
00:49:43,440 --> 00:49:44,279
Speaker 5: a group.

1040
00:49:44,719 --> 00:49:45,680
Speaker 4: And on LinkedIn.

1041
00:49:45,719 --> 00:49:47,839
Speaker 5: You guys, if you're not really LinkedIn savvy, you may

1042
00:49:47,840 --> 00:49:50,000
Speaker 5: not know this, but you're only allowed to DM your

1043
00:49:50,040 --> 00:49:55,120
Speaker 5: first connections, right, But you can unlimitedly DM your first connection.

1044
00:49:55,239 --> 00:49:57,120
Speaker 5: So let's say you get up to the limit of

1045
00:49:57,160 --> 00:50:00,520
Speaker 5: thirty thousand first connections. You can DM those thirt thousand

1046
00:50:00,520 --> 00:50:04,279
Speaker 5: connections about one thousand or two thousand a day and

1047
00:50:05,200 --> 00:50:08,480
Speaker 5: generate leads just through those thirty thousand connections, So it's

1048
00:50:08,520 --> 00:50:10,680
Speaker 5: always a goal to try to reach and get those

1049
00:50:10,680 --> 00:50:13,360
Speaker 5: thirty thousand connections with people who are in your target

1050
00:50:13,360 --> 00:50:16,799
Speaker 5: audience for your business. Right outside of that, you can

1051
00:50:16,920 --> 00:50:21,000
Speaker 5: join groups that have your target audience, and once you're

1052
00:50:21,000 --> 00:50:24,160
Speaker 5: in that group, you can then DM everybody in that group. So,

1053
00:50:24,280 --> 00:50:27,319
Speaker 5: for example, when I'm soliciting my LinkedIn masterclass, I'll join

1054
00:50:27,440 --> 00:50:29,760
Speaker 5: all the social media groups and I'll be dming people

1055
00:50:29,800 --> 00:50:31,880
Speaker 5: to join my masterclass, and I get so many leads

1056
00:50:31,880 --> 00:50:36,200
Speaker 5: in business and business folks that way. The other thing

1057
00:50:36,239 --> 00:50:38,160
Speaker 5: that you can do is just understand the titles that

1058
00:50:38,200 --> 00:50:40,719
Speaker 5: you're looking for, who typically buys from you, and then

1059
00:50:40,800 --> 00:50:43,600
Speaker 5: proactively invite those people to your network and then again

1060
00:50:43,760 --> 00:50:44,799
Speaker 5: DM them and start a.

1061
00:50:44,719 --> 00:50:45,480
Speaker 4: Campaign with them.

1062
00:50:45,800 --> 00:50:48,200
Speaker 5: So there's no other platform like that that you can

1063
00:50:48,239 --> 00:50:51,400
Speaker 5: like search. LinkedIn has all these different search attributes. You

1064
00:50:51,400 --> 00:50:55,520
Speaker 5: can search by locations, title, company, you know, so many

1065
00:50:55,640 --> 00:50:58,120
Speaker 5: different search factors, and also by behaviors, the events they

1066
00:50:58,120 --> 00:50:59,799
Speaker 5: sign up for, the groups they sign up for, the

1067
00:50:59,760 --> 00:51:02,560
Speaker 5: people they engage with, and then you can retarget them

1068
00:51:02,600 --> 00:51:05,200
Speaker 5: in the DMS, which is really different from any other

1069
00:51:05,239 --> 00:51:07,680
Speaker 5: social platforms. So when somebody comes to me for social

1070
00:51:07,719 --> 00:51:10,680
Speaker 5: media and they're like a coach or they have some

1071
00:51:10,680 --> 00:51:14,640
Speaker 5: sort of B to B business, anybody who basically offers

1072
00:51:14,640 --> 00:51:17,400
Speaker 5: a service that's not necessarily like a product. Right, products

1073
00:51:17,400 --> 00:51:19,719
Speaker 5: don't do that well on LinkedIn, but any services do.

1074
00:51:20,360 --> 00:51:22,200
Speaker 5: I'm always like, LinkedIn is where I'm going to get

1075
00:51:22,239 --> 00:51:24,880
Speaker 5: you ROI. Let's start with LinkedIn. I'll get you ROI.

1076
00:51:25,160 --> 00:51:28,200
Speaker 5: Then you can go onto other platforms because that's it's

1077
00:51:28,239 --> 00:51:29,240
Speaker 5: the easiest place.

1078
00:51:29,040 --> 00:51:31,560
Speaker 4: To make money online. Honestly, it's crazy.

1079
00:51:31,600 --> 00:51:33,479
Speaker 1: I'm just looking at my LinkedIn I never want I'd

1080
00:51:33,520 --> 00:51:35,560
Speaker 1: never go on and I'm looking. I'm like, I've got

1081
00:51:35,560 --> 00:51:37,719
Speaker 1: twenty thousand followers. I'm leaving a lot of money on

1082
00:51:37,760 --> 00:51:38,120
Speaker 1: the table.

1083
00:51:38,239 --> 00:51:40,600
Speaker 2: Huh.

1084
00:51:40,680 --> 00:51:42,920
Speaker 4: Yeah, we could ten x that if you want some any.

1085
00:51:42,920 --> 00:51:43,880
Speaker 2: Yeah, but I'm like, I wouldn't.

1086
00:51:43,960 --> 00:51:45,960
Speaker 1: I guess I haven't really thought about like what do

1087
00:51:46,000 --> 00:51:47,120
Speaker 1: I find them, what do I need from them?

1088
00:51:47,120 --> 00:51:47,680
Speaker 2: What do I know?

1089
00:51:47,800 --> 00:51:51,200
Speaker 1: Like like yeah, it just would be thinking about.

1090
00:51:50,920 --> 00:51:53,960
Speaker 2: Like what what's you know? What's this product?

1091
00:51:54,239 --> 00:51:56,759
Speaker 5: Well, like your podcast would be a good one to

1092
00:51:56,800 --> 00:51:59,279
Speaker 5: get people to subscribe and review your podcasts, And then

1093
00:51:59,280 --> 00:52:00,839
Speaker 5: don't you have a core or something like that?

1094
00:52:00,920 --> 00:52:01,239
Speaker 2: Yeah? I do.

1095
00:52:01,280 --> 00:52:03,920
Speaker 1: I have an online school deliver with your academy. I mean,

1096
00:52:04,000 --> 00:52:05,600
Speaker 1: it's not that we don't have it's just that I

1097
00:52:05,680 --> 00:52:08,080
Speaker 1: never thought about. You know, I'm on there. You know

1098
00:52:08,120 --> 00:52:10,080
Speaker 1: we have our but I just you know, people will

1099
00:52:10,080 --> 00:52:12,360
Speaker 1: ask to connect and be a part of my network,

1100
00:52:12,360 --> 00:52:14,680
Speaker 1: and I'm just like sure, you know, I just looked.

1101
00:52:14,680 --> 00:52:17,000
Speaker 2: I was like this, twenty thousand shores. That's a lot.

1102
00:52:18,880 --> 00:52:21,799
Speaker 3: I use LinkedIn heavily for my business as a career

1103
00:52:21,840 --> 00:52:26,000
Speaker 3: negotiation coach. It makes so much sense. And I use

1104
00:52:26,400 --> 00:52:30,120
Speaker 3: not as much from the to DM people that's really smart,

1105
00:52:31,000 --> 00:52:33,719
Speaker 3: to like DM people who follow you, but a lot

1106
00:52:33,760 --> 00:52:37,359
Speaker 3: of leads that come into my even my freebie, you know,

1107
00:52:37,560 --> 00:52:41,480
Speaker 3: my negotiation scripts come from LinkedIn. And then also I

1108
00:52:41,480 --> 00:52:44,279
Speaker 3: think second to that is reels. You know, reels are

1109
00:52:44,280 --> 00:52:47,040
Speaker 3: super powerful. Do you help with like other platforms as

1110
00:52:47,080 --> 00:52:47,920
Speaker 3: well or just LinkedIn?

1111
00:52:49,600 --> 00:52:53,960
Speaker 5: Yeah, we do, Instagram, YouTube, threads, Twitter, but really it's

1112
00:52:54,000 --> 00:52:56,880
Speaker 5: LinkedIn and Instagram is the main focus in terms of growth.

1113
00:52:56,960 --> 00:52:58,759
Speaker 3: What I love about LinkedIn too for people because I

1114
00:52:58,840 --> 00:53:00,680
Speaker 3: deal with a lot of women who are like wet

1115
00:53:00,880 --> 00:53:02,720
Speaker 3: make it. I don't want to learn the new TikTok

1116
00:53:02,800 --> 00:53:07,400
Speaker 3: dance and do the reels to get business, just like

1117
00:53:07,440 --> 00:53:08,560
Speaker 3: the new blog, you know.

1118
00:53:09,800 --> 00:53:12,719
Speaker 5: And also the best performing asset is a picture and

1119
00:53:12,800 --> 00:53:16,280
Speaker 5: a story, right, So videos don't even work well on LinkedIn.

1120
00:53:16,320 --> 00:53:19,080
Speaker 5: We didn't talk about that. So videos don't even work well.

1121
00:53:19,080 --> 00:53:21,560
Speaker 5: And that's the most time consuming and most expensive thing

1122
00:53:21,640 --> 00:53:25,239
Speaker 5: to create on LinkedIn. You just need photos and like

1123
00:53:25,400 --> 00:53:29,680
Speaker 5: meaningful content, educational content and stories and you'll do great.

1124
00:53:30,560 --> 00:53:32,440
Speaker 1: You have me looking at LinkedIn like, hey girl, you

1125
00:53:32,520 --> 00:53:33,800
Speaker 1: might see me a little more.

1126
00:53:35,520 --> 00:53:35,680
Speaker 2: Well.

1127
00:53:35,760 --> 00:53:37,120
Speaker 1: We want you know, we want to respect your time

1128
00:53:37,120 --> 00:53:38,719
Speaker 1: because we want to have you on for our b

1129
00:53:38,880 --> 00:53:43,239
Speaker 1: a QA. We just want to yes, thank you so much,

1130
00:53:43,239 --> 00:53:46,680
Speaker 1: holla you one. Thank you for being so vulnerable and open,

1131
00:53:47,040 --> 00:53:49,279
Speaker 1: you know, as a Palestinian about what's happening and just

1132
00:53:49,320 --> 00:53:53,279
Speaker 1: giving us, you know, educating us on some which I'm

1133
00:53:53,320 --> 00:53:55,200
Speaker 1: sure so many of our listeners have never really known

1134
00:53:55,280 --> 00:53:56,279
Speaker 1: or heard before, and maybe you have.

1135
00:53:57,000 --> 00:53:57,640
Speaker 2: But to hear.

1136
00:53:57,680 --> 00:54:00,920
Speaker 1: From someone who gets to experience and said, you know,

1137
00:54:01,600 --> 00:54:03,400
Speaker 1: from that group, I think is really critical. So thank

1138
00:54:03,440 --> 00:54:05,919
Speaker 1: you for sharing your voice in that way. But also

1139
00:54:05,960 --> 00:54:08,279
Speaker 1: thank you for being this amazing business woman that was

1140
00:54:08,320 --> 00:54:10,880
Speaker 1: able to pivot and then share like all this insights

1141
00:54:10,920 --> 00:54:12,719
Speaker 1: about what does it look like to market yourself? What

1142
00:54:12,719 --> 00:54:15,400
Speaker 1: does it look like to grow a business, and you know,

1143
00:54:15,440 --> 00:54:17,719
Speaker 1: what does it look like to pivot when you get

1144
00:54:17,840 --> 00:54:19,560
Speaker 1: so many knows it'd be so easy to give up,

1145
00:54:19,600 --> 00:54:21,400
Speaker 1: and you didn't. So we really thank you for sharing

1146
00:54:21,400 --> 00:54:22,680
Speaker 1: all parts of yourself today.

1147
00:54:23,200 --> 00:54:24,759
Speaker 4: I appreciate you. Guys, appreciate you.

1148
00:54:24,800 --> 00:54:26,520
Speaker 5: Tiffany and Mandy, thank you so much.

1149
00:54:26,560 --> 00:54:33,000
Speaker 1: All right, y'all, we will see you on Friday for Baqa.

1150
00:54:33,160 --> 00:54:36,640
Speaker 2: Didn't I tell you what an awesome throwback? I just

1151
00:54:36,800 --> 00:54:40,239
Speaker 2: love taking a trip down memory lane.

1152
00:54:40,040 --> 00:54:42,720
Speaker 1: Right, so make sure to check out Briana Bishin not once,

1153
00:54:43,120 --> 00:54:46,400
Speaker 1: not twice, but thrice a week. Oh no, those traits

1154
00:54:46,520 --> 00:54:51,239
Speaker 1: a Samana. Look at me, I'm bilingual. So anyway, yes,

1155
00:54:51,280 --> 00:54:52,520
Speaker 1: we will see you on Monday