WEBVTT - Reinstating Nick Fuentes and Tone-Policing J.K. Rowling

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

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<v Speaker 2>Well, Elon Musk gives now the richest person on the planet.

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<v Speaker 3>More than half the satellites in space are owned and

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<v Speaker 3>controlled by one man. Well, he's a legitimate super genius.

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<v Speaker 1>I mean legitimate.

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<v Speaker 3>He says he's always voted for Democrats, but this year

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<v Speaker 3>it will be different.

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<v Speaker 1>He'll vote Republican.

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<v Speaker 3>There is a reason the US government is so reliant

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<v Speaker 3>on him. Alon Musk is a scam artist and he's

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<v Speaker 3>done nothing. Anything he does is fascinating.

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<v Speaker 4>People. Welcome the elan Ink, Bloomberg's weekly podcast about Elon Musk.

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<v Speaker 4>It's Tuesday, May seven. I'm your host, David Popadopolis. Today,

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<v Speaker 4>well into a mystery what happened to Tesla's one so

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<v Speaker 4>lofty supercharging plans and what does it mean for the

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<v Speaker 4>rest of America's auto industry. And then we're going to

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<v Speaker 4>get into the next stage of Elon's free speech plan

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<v Speaker 4>for x reinstating Nick Fuentes, a white supremacist who's been

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<v Speaker 4>banned from basically every social media platform. To go over

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<v Speaker 4>all of this and then some we're joined by our

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<v Speaker 4>usual superstar panel, Elon reporter Danahull. Hello, Dana Good, Afternoon

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<v Speaker 4>and BusinessWeek Senior writer and editor Max Chafkin. Hey, David, Okay,

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<v Speaker 4>So to be clear here, I know I said it's Tuesday,

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<v Speaker 4>May seventh, but we're actually recording this a day earlier

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<v Speaker 4>than normal on Monday. Because this is a special week

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<v Speaker 4>for us. Elon Inc. Is hitting the road. We'll be

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<v Speaker 4>hosting a live taping on Thursday at the Bloomberg Tech

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<v Speaker 4>Summit in San Francisco. Join us there. Links will be

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<v Speaker 4>in the show, notesh. Well, let's get this started and

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<v Speaker 4>talk about how Elon has done away with most or

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<v Speaker 4>all of the Supercharger team. We touched briefly on this

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<v Speaker 4>last week, but the details keep coming out.

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<v Speaker 1>Yeah. So Elon Musk is reorganizing Tesla and kind of

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<v Speaker 1>really reshaping the company to focus more on AI and autonomy,

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<v Speaker 1>and as part of the layoffs that he has been

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<v Speaker 1>doing for several weeks now, he completely disbanded the Supercharging

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<v Speaker 1>team that reported up to Rebecca Tanucci, who is one

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<v Speaker 1>of the top female executives at the company. Tesla watchers

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<v Speaker 1>will remember that she was one of the speakers at

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<v Speaker 1>the investor day last year, and it was really surprising

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<v Speaker 1>because Supercharging it's like this awesome product. I mean, I

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<v Speaker 1>think I've even called it Tesla's shrewdest product. And it

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<v Speaker 1>kind of comes at a time when all these other

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<v Speaker 1>automakers like Ford and Rivian and GM had like signed

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<v Speaker 1>on to adopt the Tesla charging network as their own,

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<v Speaker 1>and all of this injured raation work was underway before

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<v Speaker 1>the summer driving season, so a lot of it is

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<v Speaker 1>very puzzling. If you believe in the idea that EV

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<v Speaker 1>adoption is slowing and that sales are slowing, it makes

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<v Speaker 1>sense to kind of throttle back your expansion plans. But

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<v Speaker 1>it does not make sense to fire all five hundred

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<v Speaker 1>people who worked on that team, because now who does

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<v Speaker 1>GM call who? Like, all the people that were facilitating

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<v Speaker 1>these partnerships with other automakers are now gone.

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<v Speaker 4>So then you know, the Tesla charging network is indeed

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<v Speaker 4>very different than the charging networks that these other EV

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<v Speaker 4>makers have they refer to as super charging stations. What

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<v Speaker 4>makes exactly their stations different and better than those controlled

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<v Speaker 4>by their rivals?

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<v Speaker 1>So I think the thing to really think about is

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<v Speaker 1>Tesla doesn't just make cars. They really own the fueling

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<v Speaker 1>infrastructure that is important for electric vehicle adoption, and they

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<v Speaker 1>very early On knew that the key to getting people

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<v Speaker 1>to drive electric vehicles was to make charging easy and seamless,

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<v Speaker 1>and over a decade ago they started building their own stations,

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<v Speaker 1>and Elon Musk called them superchargers. And at first there

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<v Speaker 1>were like six of them in California, and so you

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<v Speaker 1>could drive from San Francisco to La or San Francisco

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<v Speaker 1>to like Tahoe. Now they are all over the world.

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<v Speaker 1>They are in China, they are all over the United States,

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<v Speaker 1>they are all over Europe, and they are really easy

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<v Speaker 1>to use, and they are often located off of highways

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<v Speaker 1>near a place where you can stop and go get

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<v Speaker 1>a cup of coffee. I mean, the one in Kettleman City,

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<v Speaker 1>which is on the way to La is like this

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<v Speaker 1>amazing spot. It's open twenty four hours. There's coffee there,

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<v Speaker 1>you can get a latte, you can buy Tesla merchandise.

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<v Speaker 1>And the supercharging network has always been seen as Tesla's

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<v Speaker 1>value add because Tesla is not just selling you a car,

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<v Speaker 1>they also are basically owning and creating this fueling infrastructure.

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<v Speaker 1>But now what's happened is that Musk is trying to

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<v Speaker 1>cut twenty percent of his staff, and he cut this

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<v Speaker 1>entire team, and you know, the superchargers still exists, but

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<v Speaker 1>there are just a lot of questions as to who's

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<v Speaker 1>going to maintain them, and like what his whole strategy

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<v Speaker 1>here is. My understanding is that the business unit was

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<v Speaker 1>close to being profitable. But maybe if you're reconfiguring your

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<v Speaker 1>whole company to be about autonomy and the RBOTAXI, maybe

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<v Speaker 1>you don't need to build as many as you had

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<v Speaker 1>originally planned.

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<v Speaker 4>Yeah, so if the business was close to being profitable,

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<v Speaker 4>max I would have to have imagined that this is

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<v Speaker 4>the kind of thing you have a dominant position in

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<v Speaker 4>that space, in the charging space, and for years, as

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<v Speaker 4>more and more automakers go into evs, like this could

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<v Speaker 4>have been a thing that just threw off cash for

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<v Speaker 4>decades to come.

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<v Speaker 2>Now you would think, I mean building these superchargers and

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<v Speaker 2>on a big scale and expanding the number that they

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<v Speaker 2>have currently. That's also capitally intensive, and clearly like Elon

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<v Speaker 2>Musk has as other areas where he wants to spend

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<v Speaker 2>that money. He wants to spend that money buying you

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<v Speaker 2>know Nvidia, you know H one hundred's these like GPU

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<v Speaker 2>chips to train these AI models, AI models For what

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<v Speaker 2>I mean assumably for the Robotaxi, right, I should say

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<v Speaker 2>the aspirational Robotaxi, because there is no Robotaxi yet, you know,

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<v Speaker 2>is going to use enormous resources. And Elon Musk, as

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<v Speaker 2>Dana saying, has been trying to reorient the company towards

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<v Speaker 2>that Tesla before when they were trying to come up

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<v Speaker 2>with this twenty five thousand dollars car or moving more

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<v Speaker 2>aggressively to other models, Elon must really seemed to be

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<v Speaker 2>betting on a lot more scale, right, like more superchargers,

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<v Speaker 2>lots of cars, And it really does seem like over

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<v Speaker 2>the last few months he's changed his thinking there right

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<v Speaker 2>where the company is not trying to drastically increase the

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<v Speaker 2>number of evs out there in the short term, it's

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<v Speaker 2>it wants to essentially, you know, get rid of the

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<v Speaker 2>conventional car altogether. It's extremely you know, it's a bold bet,

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<v Speaker 2>and it also seems like, like you said, like maybe

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<v Speaker 2>it's a foolhardy decision to throw away or or put

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<v Speaker 2>the brakes on what has been a really good part

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<v Speaker 2>of the company.

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<v Speaker 4>But to get rid of the conventional car altogether. Do

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<v Speaker 4>you still not need more charging stations or is the idea,

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<v Speaker 4>Dana that I guess, if just a handful of robo

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<v Speaker 4>taxis are driving us all around, we need a limited

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<v Speaker 4>number of cars.

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<v Speaker 1>So I think you have to really look at sales

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<v Speaker 1>and ed adoption. And you know, Tesla had a terrible

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<v Speaker 1>first quarter. They had like forty six thousand more cars

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<v Speaker 1>in inventory than they could sell, and so you don't

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<v Speaker 1>need to keep building new superchargers if your sales are slowing.

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<v Speaker 1>And Tesla has a lot of superchargers. As of the

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<v Speaker 1>end of the first quarter, they had over six thousand

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<v Speaker 1>supercharging stations and more than fifty seven thousand connectors worldwide,

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<v Speaker 1>so you don't really need to build more. And what

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<v Speaker 1>Musk said was, you know, we're going to We're going

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<v Speaker 1>to focus instead on optimizing our existing stations. That's all fine,

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<v Speaker 1>that makes sense to me. What does it makes sense

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<v Speaker 1>is firing all the people who were overseeing relationships with

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<v Speaker 1>other automotive partners, like for GM and Rivian, Because the

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<v Speaker 1>whole idea was that, you know, Tesla's network is the

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<v Speaker 1>dominant network in the United States, and like Tesla got

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<v Speaker 1>all of this money from the Biden administration through this

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<v Speaker 1>program called the Nevy program, where under the Inflation Reduction Act.

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<v Speaker 1>If you opened up the network to other automakers, you

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<v Speaker 1>got federal funding. And so you know, Musk has never

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<v Speaker 1>been one to kind of turn down the spigot of funding.

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<v Speaker 1>So all of these nevy projects that were supposed to

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<v Speaker 1>be built using federal funds, I don't know where that stands,

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<v Speaker 1>And frankly, I don't think anyone else does either, because

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<v Speaker 1>all the people that oversaw the contracts are now gone.

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<v Speaker 4>Yeah, and Max, That's one of the things that jumps

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<v Speaker 4>out at me a little bit here is when you're

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<v Speaker 4>a small startup or a startup of any sort, like

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<v Speaker 4>Kessel was for a while, you know, you can blow

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<v Speaker 4>stuff up all the time and shut down departments and

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<v Speaker 4>start other things, and you know that the broader ripples

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<v Speaker 4>across the account of me and across the broader industry

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<v Speaker 4>are small. I wonder if right now it's almost a

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<v Speaker 4>little bit like Tesla and Elon aren't realizing their own

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<v Speaker 4>strength and might and power in this space. Is that

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<v Speaker 4>they don't realize their strength or might or power. Are

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<v Speaker 4>they just simply don't care?

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<v Speaker 2>I mean, it's very hard to disentangle like Elon Musk's

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<v Speaker 2>strategy in terms of like the business strategy of the

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<v Speaker 2>business case for slowing down superchargers or firing the team,

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<v Speaker 2>and then the management style, which is to these like

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<v Speaker 2>grand gestures in which you know, you fire entire teams

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<v Speaker 2>to prove a point. And my guess is it's it's

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<v Speaker 2>probably a little bit of both, right, Like, there's been

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<v Speaker 2>some reporting suggesting that the person who's running that team

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<v Speaker 2>was hesitant to like cuts as deeply as Elon Musk wants.

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<v Speaker 2>Elon Musk is trying to make this point that the

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<v Speaker 2>company has to be extremely hardcore. I suppose what.

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<v Speaker 4>Better way to show that then to just set that

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<v Speaker 4>person in the entire team.

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<v Speaker 2>Seems it seems crazy from the outside, and I'm sure

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<v Speaker 2>if you're sitting, you know, in Detroit and you've been

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<v Speaker 2>counting on these superchargers, it seems crazy as well. It

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<v Speaker 2>does conceivably, I think, hurt other EV makers to have

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<v Speaker 2>Tesla slow this down, because of course, this Tesla supercharger

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<v Speaker 2>network was going to be an asset to the entire industry,

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<v Speaker 2>and people who are buying a Hondai or a Kia

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<v Speaker 2>or a Ford or whatever, we're also going to benefit

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<v Speaker 2>from these networks. You could see a situation where Elon

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<v Speaker 2>Musk feels like, do I really want to be paying

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<v Speaker 2>to build this massive infrastructure that is going to also

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<v Speaker 2>be used by my competitors. Maybe I have this sort

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<v Speaker 2>of modestly profitable thing, but like it doesn't serve the

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<v Speaker 2>big goal, which is to be worth you know, to

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<v Speaker 2>trillions of dollars and do all the crazy ambitious stuff

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<v Speaker 2>that he wants to do.

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<v Speaker 4>Did they not hire anyone back? I thought they were

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<v Speaker 4>hiring people back or no.

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<v Speaker 1>There's rumors that they could hire people back. I mean,

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<v Speaker 1>Elon Musk has changed his mind before. I'm reminded of

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<v Speaker 1>like in twenty nineteen, he like announced that they were

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<v Speaker 1>closed all the stores, and then once he realized like, oh,

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<v Speaker 1>actually we have like long term leases with all of

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<v Speaker 1>these shopping malls, he like kind of did in about face,

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<v Speaker 1>and they like they like recance it. So I mean,

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<v Speaker 1>I wouldn't be surprised if they tried to hire some

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<v Speaker 1>people back. And I mean, to be clear, you know,

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<v Speaker 1>there are still people that are going to like service

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<v Speaker 1>the existing superchargers.

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<v Speaker 5>You know.

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<v Speaker 4>I recently Max was trying to drive from Miami South

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<v Speaker 4>to Key West. My wife and I we were trying

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<v Speaker 4>to rent to Tesla Avis had no Teslas for us.

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<v Speaker 4>They gave us another EV, some fancy pants Mercedes EV.

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<v Speaker 4>We said, okay, fine, it was not fully charged. When

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<v Speaker 4>they gave it to us, Dan, we said, fine, I

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<v Speaker 4>had forty seven miles. Like whatever, we'll find a charging station.

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<v Speaker 4>We went by a zillion Tesla charging stations we had

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<v Speaker 4>no access to, and then very quickly found ourselves down

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<v Speaker 4>to just a handful of miles left. And at that

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<v Speaker 4>point we got to this charging station, there was nowhere

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<v Speaker 4>else to go. We wound up waiting in a Walmart

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<v Speaker 4>parking lot across by the way the road from a

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<v Speaker 4>Murphy USA gas station where cars were just zipping in,

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<v Speaker 4>filling up, zipping out. It took us four hours to charge. Wow,

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<v Speaker 4>that sounds like a great It was awesome. It was awesome.

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<v Speaker 4>And the thing that jumped out at me, though Dana,

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<v Speaker 4>was it wasn't just idiot tourists like us stuck in

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<v Speaker 4>this position. And I do emphasize idiot tourists. They were

0:12:24.679 --> 0:12:29.080
<v Speaker 4>also queuing up in the line behind us, waiting a

0:12:29.080 --> 0:12:31.960
<v Speaker 4>half an hour, an hour, getting frustrated and driving off.

0:12:32.080 --> 0:12:40.479
<v Speaker 4>There were also actual EV owners of Hyundai's and volkswagons.

0:12:39.679 --> 0:12:42.199
<v Speaker 1>Well, right, And that's why Tesla has had such an

0:12:42.200 --> 0:12:46.040
<v Speaker 1>incredible advantage because the superchargers work, and like, if you

0:12:46.160 --> 0:12:48.720
<v Speaker 1>have the Tesla app on your phone, you can see

0:12:49.440 --> 0:12:52.559
<v Speaker 1>where the nearest supercharger is and how many stalls are open,

0:12:52.679 --> 0:12:55.040
<v Speaker 1>and like you get like very real data on like

0:12:55.080 --> 0:12:57.280
<v Speaker 1>what your charging time is, and like whenever I've rented

0:12:57.280 --> 0:13:00.240
<v Speaker 1>a Tesla, I've used the superchargers, I've never had like

0:13:00.320 --> 0:13:03.719
<v Speaker 1>one problem with them. So that's why, like Tesla had

0:13:03.760 --> 0:13:06.240
<v Speaker 1>such an advantage, and they really built like the best

0:13:06.280 --> 0:13:08.600
<v Speaker 1>team in the industry, Like all of these people are

0:13:08.640 --> 0:13:11.760
<v Speaker 1>like top flight talent. So now the market is flooded

0:13:11.800 --> 0:13:15.120
<v Speaker 1>with like five hundred people and every other charging network

0:13:15.160 --> 0:13:17.000
<v Speaker 1>is going to try to stap them up and learn

0:13:17.040 --> 0:13:20.040
<v Speaker 1>from their expertise. But that's what's so amazing. No one

0:13:20.080 --> 0:13:22.319
<v Speaker 1>was able to replicate what Tesla did. And Tesla also

0:13:22.400 --> 0:13:25.720
<v Speaker 1>has all this data about like where you charge, which

0:13:25.760 --> 0:13:28.040
<v Speaker 1>ones are the most used, Like they have just a

0:13:28.120 --> 0:13:32.400
<v Speaker 1>ton of information about electricity pricing and real time pricing

0:13:32.480 --> 0:13:35.959
<v Speaker 1>and how much the average person charges. So I think

0:13:36.000 --> 0:13:39.120
<v Speaker 1>the fact that Tesla is really throttling back what was

0:13:39.240 --> 0:13:43.640
<v Speaker 1>this clear advantage at this pivotal time when EV adoption

0:13:43.960 --> 0:13:47.560
<v Speaker 1>has very much slowed. It's like cause ripple effects throughout

0:13:47.559 --> 0:13:49.600
<v Speaker 1>the entire industry. And if you go on LinkedIn, oh

0:13:49.640 --> 0:13:52.040
<v Speaker 1>my god, there's like this uproar. Like everyone in the

0:13:52.120 --> 0:13:54.840
<v Speaker 1>charging business is like trying to figure out what's.

0:13:54.679 --> 0:13:57.400
<v Speaker 4>Going on, right, and they don't exactly know. But as

0:13:57.400 --> 0:14:00.920
<v Speaker 4>far as we understand the deal that willow them and

0:14:00.960 --> 0:14:04.720
<v Speaker 4>their cars to charge at these Tesla supercharging stations, it

0:14:04.800 --> 0:14:07.720
<v Speaker 4>is not dead, correct, It is not dead.

0:14:07.720 --> 0:14:10.440
<v Speaker 1>I mean I have not heard of any automakers backing

0:14:10.440 --> 0:14:13.200
<v Speaker 1>out of the deal. I just think that how the

0:14:13.240 --> 0:14:18.520
<v Speaker 1>onboarding and the integration and the billing all works is

0:14:18.679 --> 0:14:20.640
<v Speaker 1>just up in the air because all of the people

0:14:20.720 --> 0:14:23.720
<v Speaker 1>who oversaw those details are now gone.

0:14:24.240 --> 0:14:26.040
<v Speaker 2>And it just feels like one of the ways in

0:14:26.080 --> 0:14:29.320
<v Speaker 2>which these companies have not quite figured out how people

0:14:29.360 --> 0:14:32.040
<v Speaker 2>are going to use evs and and how they're going

0:14:32.120 --> 0:14:35.280
<v Speaker 2>to convince the kind of person who's watching, like you said,

0:14:35.280 --> 0:14:37.200
<v Speaker 2>watching this giant line at a charging station on one

0:14:37.200 --> 0:14:39.360
<v Speaker 2>side of the street and a gas station where dozens

0:14:39.400 --> 0:14:43.280
<v Speaker 2>of cars amazing, it was amazing. It seems like it's

0:14:43.320 --> 0:14:45.640
<v Speaker 2>just not totally figured out yet. And that and that's

0:14:45.640 --> 0:14:47.840
<v Speaker 2>a good reason if you're Elon Musk and you're you're

0:14:47.880 --> 0:14:50.640
<v Speaker 2>worried about your spending, and you think that there's this

0:14:50.920 --> 0:14:53.080
<v Speaker 2>amazing target called you know, AI that you should be

0:14:53.080 --> 0:14:55.120
<v Speaker 2>aiming for. You could sort of understand why you would

0:14:55.200 --> 0:14:56.520
<v Speaker 2>want to try to cut back.

0:14:56.680 --> 0:14:58.520
<v Speaker 4>The other person I want to quote here, while I

0:14:58.560 --> 0:15:02.760
<v Speaker 4>waited in line forever at the charging station, was somebody,

0:15:02.800 --> 0:15:06.000
<v Speaker 4>after they had finally finished charging and was clearly exhausted

0:15:06.040 --> 0:15:09.000
<v Speaker 4>by the experience, has turned to me and said, is

0:15:09.040 --> 0:15:11.960
<v Speaker 4>America ready for this? I think the answer, at least

0:15:12.040 --> 0:15:20.560
<v Speaker 4>right now is looking like no. Okay, We're now going

0:15:20.640 --> 0:15:25.000
<v Speaker 4>to talk about X and Elon's reinstatement of Nick Fuentes.

0:15:25.000 --> 0:15:27.720
<v Speaker 4>And to help us do that, we've got Kurt Wagner,

0:15:27.800 --> 0:15:30.280
<v Speaker 4>who covers X for us here at Bloomberg and is

0:15:30.320 --> 0:15:32.800
<v Speaker 4>the author of the book The Battle for the Bird

0:15:33.040 --> 0:15:34.960
<v Speaker 4>about Elon's takeover of Twitter.

0:15:35.520 --> 0:15:37.400
<v Speaker 3>Welcome, Kurt, thank you for having me.

0:15:37.840 --> 0:15:41.720
<v Speaker 4>Okay, So, Kurt, I think it was on Friday Elon

0:15:42.840 --> 0:15:47.160
<v Speaker 4>has reinstated. He made the decision to reinstate Nick Fuentes.

0:15:47.680 --> 0:15:52.200
<v Speaker 4>Tell us to get this started, who exactly is Nickquente's.

0:15:52.320 --> 0:15:56.240
<v Speaker 5>Yeah, Nick Fuentes is I believe about twenty five years old.

0:15:56.320 --> 0:16:03.520
<v Speaker 5>He's labeled a white supremacist, anti Semite. He's basically a

0:16:03.680 --> 0:16:07.400
<v Speaker 5>far right sort of media personality. He's got his own

0:16:07.520 --> 0:16:10.640
<v Speaker 5>talk show and he has a conference, and he shows

0:16:10.720 --> 0:16:14.960
<v Speaker 5>up sort of in the far right circles of you know,

0:16:15.040 --> 0:16:19.080
<v Speaker 5>folks who support basically Donald Trump, and then sort of

0:16:19.120 --> 0:16:22.440
<v Speaker 5>came to light during Donald Trump's presidency, and so a

0:16:22.480 --> 0:16:25.200
<v Speaker 5>few years ago he was banned from what was then

0:16:25.320 --> 0:16:26.880
<v Speaker 5>Twitter permanently.

0:16:27.160 --> 0:16:30.280
<v Speaker 4>This is by the previous the pre Musk team.

0:16:30.440 --> 0:16:32.520
<v Speaker 5>That's right, this is you know, Twitter one point zero,

0:16:32.560 --> 0:16:35.640
<v Speaker 5>if you want to call that, and had still been

0:16:35.960 --> 0:16:39.600
<v Speaker 5>banned on what is now x up until obviously just

0:16:39.640 --> 0:16:41.720
<v Speaker 5>a couple of days ago, even though Elon has brought

0:16:41.760 --> 0:16:44.560
<v Speaker 5>back several other people, but he is now back. He

0:16:44.600 --> 0:16:48.160
<v Speaker 5>went on a Twitter spaces over the weekend with it

0:16:48.200 --> 0:16:50.720
<v Speaker 5>was quite the crew. I believe Alex Jones was there,

0:16:51.200 --> 0:16:55.200
<v Speaker 5>Andrew Tait was there, Mario knopfol who's sort of like

0:16:55.240 --> 0:16:59.640
<v Speaker 5>a you know, Elon I don't know fan, I guess, and.

0:16:59.600 --> 0:17:02.560
<v Speaker 4>He's like the Larry King of this word.

0:17:02.840 --> 0:17:05.280
<v Speaker 3>Yeahs of journalist.

0:17:05.720 --> 0:17:07.680
<v Speaker 5>I just check him before he hopped on. I believe

0:17:07.720 --> 0:17:10.679
<v Speaker 5>that it's up to one point eight million viewers. Or

0:17:10.760 --> 0:17:14.640
<v Speaker 5>listens for that spaces. So this crew, many of whom

0:17:14.680 --> 0:17:18.399
<v Speaker 5>were suspended or banned on X until you know, Elon

0:17:18.480 --> 0:17:21.000
<v Speaker 5>took over, now has quite the quite the audience.

0:17:21.040 --> 0:17:23.160
<v Speaker 4>That's one of the things I was going to ask you, Kurt, So,

0:17:23.560 --> 0:17:30.680
<v Speaker 4>how many exactly controversial people has Elon reinstated since taking

0:17:30.720 --> 0:17:32.000
<v Speaker 4>the company over a couple of years ago.

0:17:32.840 --> 0:17:34.960
<v Speaker 5>Yeah, I don't have the full number, but I did

0:17:35.080 --> 0:17:38.639
<v Speaker 5>jot down a few examples because it's an interesting list.

0:17:38.840 --> 0:17:41.080
<v Speaker 5>There's the obvious, you know, President Trump, right is the

0:17:41.119 --> 0:17:42.000
<v Speaker 5>most high profile.

0:17:42.040 --> 0:17:45.680
<v Speaker 4>Well, President Trump, ex President Trump. He has been reinstated,

0:17:45.680 --> 0:17:48.600
<v Speaker 4>but he has turned X down right, he has not

0:17:48.720 --> 0:17:49.200
<v Speaker 4>come back.

0:17:49.240 --> 0:17:52.679
<v Speaker 5>Actually, yeah, I believe he's only posted one time. He

0:17:52.720 --> 0:17:55.240
<v Speaker 5>posted his mug shot you may remember, and used it

0:17:55.280 --> 0:17:58.600
<v Speaker 5>to try and thunderraise. So president, you know, ex President

0:17:58.640 --> 0:18:01.919
<v Speaker 5>Trump is the most high profile. But Nick Fuentes is

0:18:01.920 --> 0:18:05.119
<v Speaker 5>one we were talking about. Alex Jones is obviously a

0:18:05.240 --> 0:18:10.000
<v Speaker 5>very you know, notorious far right personality that's been brought back.

0:18:10.119 --> 0:18:13.480
<v Speaker 5>Andrew Tait is another. There was a guy Ali Alexander

0:18:13.680 --> 0:18:17.560
<v Speaker 5>who you know, helped organize the Stop the Steal campaign.

0:18:17.680 --> 0:18:19.880
<v Speaker 5>He was brought back and I think he was actually

0:18:20.080 --> 0:18:24.040
<v Speaker 5>re suspended. I think Fuentes might have been as well.

0:18:24.080 --> 0:18:25.960
<v Speaker 5>I think he and Ali Alexander were brought back in

0:18:26.000 --> 0:18:30.320
<v Speaker 5>the very early days of Elon's takeover and then almost

0:18:30.680 --> 0:18:33.919
<v Speaker 5>immediately suspended again, and now Fuentes is now getting to

0:18:33.920 --> 0:18:35.840
<v Speaker 5>come back again for a second time under Elon.

0:18:35.920 --> 0:18:37.920
<v Speaker 4>So Max, what were you said, Where does FA's rank

0:18:38.119 --> 0:18:43.240
<v Speaker 4>in terms of extreme on the extremists scale among those rehabilitated,

0:18:43.480 --> 0:18:44.480
<v Speaker 4>He's pretty far.

0:18:44.840 --> 0:18:47.280
<v Speaker 2>On the far end of the extreme scale. You know,

0:18:47.480 --> 0:18:50.200
<v Speaker 2>after the election of President Trump, you had a lot

0:18:50.240 --> 0:18:52.160
<v Speaker 2>of the kind of quote unquote remember that the term

0:18:52.240 --> 0:18:55.200
<v Speaker 2>alt right. Those were the kind of online supporters of

0:18:55.240 --> 0:18:58.159
<v Speaker 2>Trump and Trump is a lot of them kind of

0:18:58.320 --> 0:19:02.119
<v Speaker 2>backed away from the movement or were banned or faded away,

0:19:02.359 --> 0:19:04.359
<v Speaker 2>or sort of embraced the fact that they were in power,

0:19:04.520 --> 0:19:06.800
<v Speaker 2>and you had this kind of new wave of even

0:19:06.920 --> 0:19:10.720
<v Speaker 2>further right personalities, of which Pointe is probably like the

0:19:10.720 --> 0:19:13.440
<v Speaker 2>most prominent example. The main target of his ire, besides

0:19:13.760 --> 0:19:16.800
<v Speaker 2>you know, blacks and Jews and minorities of any kind

0:19:16.880 --> 0:19:20.439
<v Speaker 2>and gay people, is the Republican Party and the right right.

0:19:20.640 --> 0:19:23.959
<v Speaker 2>It's like going after the mainstream for not being you know,

0:19:24.359 --> 0:19:28.239
<v Speaker 2>pro American, pro white whatever. Enough and you know, we

0:19:28.280 --> 0:19:31.880
<v Speaker 2>talked about this, and others have talked about this. One

0:19:31.880 --> 0:19:34.560
<v Speaker 2>of the difficulties of operating social network is like where

0:19:34.560 --> 0:19:37.320
<v Speaker 2>do you draw the line? And even if you're a

0:19:37.359 --> 0:19:41.400
<v Speaker 2>free speech absolutist, there are going to be part kinds

0:19:41.440 --> 0:19:43.199
<v Speaker 2>of speech that are going to kind of mess up

0:19:43.200 --> 0:19:46.080
<v Speaker 2>your network. And Musk two has kind of struggled with this.

0:19:46.320 --> 0:19:48.320
<v Speaker 4>He banned them, he unbanned him, and I guess Kurt

0:19:48.359 --> 0:19:53.040
<v Speaker 4>to a certain extent in his post rehabilitating him again,

0:19:53.640 --> 0:19:56.359
<v Speaker 4>you know, he kind of tries to sort of caveat

0:19:56.400 --> 0:20:00.560
<v Speaker 4>it a bit. The post said very well, he nick flant,

0:20:00.560 --> 0:20:03.200
<v Speaker 4>this will be reinstated provided he does not violate the

0:20:03.280 --> 0:20:05.879
<v Speaker 4>law and let him be crushed by the comments and

0:20:05.960 --> 0:20:06.840
<v Speaker 4>community notes.

0:20:07.200 --> 0:20:10.040
<v Speaker 5>Yeah, this sort of aligns with what Elon has said

0:20:10.080 --> 0:20:13.119
<v Speaker 5>in a few different situations. You know, sunlight is the

0:20:13.119 --> 0:20:16.400
<v Speaker 5>best disinfectant kind of thing, right, And his point here

0:20:16.480 --> 0:20:20.159
<v Speaker 5>is like, instead of letting these terrible viewpoints kind of

0:20:20.160 --> 0:20:23.160
<v Speaker 5>fester away hidden, let's let them out in the open

0:20:23.200 --> 0:20:25.000
<v Speaker 5>and everyone can see how terrible they are.

0:20:25.040 --> 0:20:26.120
<v Speaker 4>And is that working?

0:20:26.200 --> 0:20:30.080
<v Speaker 5>Kurt Wagner, I don't think that's sort of ever worked, right,

0:20:30.800 --> 0:20:34.919
<v Speaker 5>especially the way social media works. The people who have

0:20:35.040 --> 0:20:39.040
<v Speaker 5>the most extreme viewpoints often find their communities, and people

0:20:39.080 --> 0:20:42.560
<v Speaker 5>get empowered by that, they get radicalized by that, they

0:20:42.560 --> 0:20:45.520
<v Speaker 5>get excited about it. And the fact that this space

0:20:45.640 --> 0:20:48.320
<v Speaker 5>yesterday with that crew I mentioned, got one point eight

0:20:48.359 --> 0:20:50.800
<v Speaker 5>million viewers sort of tells the story, right.

0:20:50.880 --> 0:20:53.879
<v Speaker 2>It's a big group of people in terms of numbers,

0:20:53.920 --> 0:20:57.639
<v Speaker 2>but as a percentage of the population and so on,

0:20:57.720 --> 0:21:00.399
<v Speaker 2>it's small. And like that's kind of the problem, is

0:21:00.400 --> 0:21:03.560
<v Speaker 2>that like this this belief system, the will you know,

0:21:03.600 --> 0:21:06.280
<v Speaker 2>white supremacy, or in the case of Alex Jones, it's

0:21:06.359 --> 0:21:09.600
<v Speaker 2>you know, conspiracy theorizing like it is not and never

0:21:09.720 --> 0:21:13.719
<v Speaker 2>is going to be a mainstream anything. And so so

0:21:13.840 --> 0:21:17.359
<v Speaker 2>the more time Elon Musk spends it clearly seems like

0:21:17.400 --> 0:21:19.560
<v Speaker 2>this is taking up a huge part of his you know,

0:21:19.640 --> 0:21:22.960
<v Speaker 2>mind space. It almost looked looking at his X page,

0:21:23.119 --> 0:21:25.160
<v Speaker 2>it almost seemed like he was sort of badgered into

0:21:25.200 --> 0:21:26.800
<v Speaker 2>doing this, or you know, there were a lot of

0:21:26.840 --> 0:21:30.439
<v Speaker 2>replies from from Fuentes's you know, allies and so on,

0:21:30.640 --> 0:21:31.679
<v Speaker 2>suggesting that he do this.

0:21:31.960 --> 0:21:34.120
<v Speaker 3>It just it's like it's like he's he's off in a.

0:21:34.119 --> 0:21:37.520
<v Speaker 2>Corner that is he's going to making me, you know,

0:21:38.200 --> 0:21:43.560
<v Speaker 2>far right very happy, and meanwhile, like X itself continues

0:21:43.640 --> 0:21:45.600
<v Speaker 2>to sort of go sideways. Right, this is not going

0:21:45.640 --> 0:21:48.680
<v Speaker 2>to address any of the big problems that that X has.

0:21:48.840 --> 0:21:52.400
<v Speaker 4>Yeah, Dan, to that point, there is a sort of

0:21:52.560 --> 0:21:54.879
<v Speaker 4>or seems to be something of a spur of the moment,

0:21:55.040 --> 0:21:58.080
<v Speaker 4>not necessarily super well thought out element to this decision,

0:21:58.400 --> 0:22:00.040
<v Speaker 4>a little bit of like, I guess this is the

0:22:00.080 --> 0:22:05.800
<v Speaker 4>way Elon always rolled at Tesla when he was tweeting there, Right,

0:22:05.960 --> 0:22:08.920
<v Speaker 4>it's not necessarily all been properly vetted and such.

0:22:09.800 --> 0:22:13.080
<v Speaker 1>Yeah, I mean, I think Elon makes impulsive decisions, and

0:22:13.160 --> 0:22:15.760
<v Speaker 1>you know, the fanboys are like, oh, he's playing four

0:22:15.800 --> 0:22:18.040
<v Speaker 1>D chess or five D chess, and it's like, no,

0:22:18.160 --> 0:22:21.320
<v Speaker 1>he's just like, you know, he's just like whatever, He's

0:22:21.359 --> 0:22:24.520
<v Speaker 1>just impulsive. He's tweeting, he's on his plane, like he's

0:22:24.600 --> 0:22:27.040
<v Speaker 1>just following his gut. And I don't think that we

0:22:27.080 --> 0:22:28.920
<v Speaker 1>should read too much into it. I mean, I think

0:22:28.920 --> 0:22:33.520
<v Speaker 1>that fundamentally he wants X to be, you know, like

0:22:33.640 --> 0:22:37.800
<v Speaker 1>the water cooler, and and he wants engagement, and like,

0:22:38.359 --> 0:22:41.439
<v Speaker 1>you know, everyone who covers social media knows that like,

0:22:42.320 --> 0:22:44.800
<v Speaker 1>anger drives a lot of engagement. So even if you

0:22:44.840 --> 0:22:47.439
<v Speaker 1>think that Nick Fuentes is like a horrible person. You

0:22:47.480 --> 0:22:49.520
<v Speaker 1>still click on the tweets or read the tweets or

0:22:49.600 --> 0:22:52.240
<v Speaker 1>quote tweet the tweets to show how awful they are,

0:22:52.320 --> 0:22:55.560
<v Speaker 1>and that's still driving engagement. So I think that that's

0:22:55.560 --> 0:22:57.120
<v Speaker 1>a big that's a big part of it. I mean,

0:22:57.119 --> 0:22:59.880
<v Speaker 1>he is courting the right but also just really trying

0:22:59.920 --> 0:23:02.600
<v Speaker 1>to drive up his numbers. And Kurt, I don't even

0:23:02.640 --> 0:23:06.119
<v Speaker 1>know what metric he's using now. Is it like unregrettable

0:23:06.320 --> 0:23:09.960
<v Speaker 1>user minutes? Is it He's like making up all these

0:23:09.960 --> 0:23:10.520
<v Speaker 1>new metrics.

0:23:10.600 --> 0:23:13.639
<v Speaker 4>Whoah, well, what is that unregretted user minute? Oh and

0:23:13.720 --> 0:23:18.360
<v Speaker 4>so and vise a v regretted? Like what is that?

0:23:19.520 --> 0:23:20.200
<v Speaker 4>How does that work?

0:23:20.240 --> 0:23:22.320
<v Speaker 5>That's sort of the thing one no one really knows,

0:23:22.359 --> 0:23:25.760
<v Speaker 5>like what is an unregrettable user minute? It's not a

0:23:26.080 --> 0:23:29.400
<v Speaker 5>metric that I've ever heard, you know, I've covered social

0:23:29.760 --> 0:23:33.400
<v Speaker 5>networks for ten years, many that have failed along the way.

0:23:33.400 --> 0:23:35.920
<v Speaker 5>I've never heard that statistic before. But that's sort of

0:23:35.960 --> 0:23:38.240
<v Speaker 5>the idea, right, And I guess I would echo just

0:23:38.280 --> 0:23:41.600
<v Speaker 5>really quickly what Dana said about the impulsiveness. You know,

0:23:41.680 --> 0:23:44.920
<v Speaker 5>when when Elon first took over Twitter and book plug

0:23:44.920 --> 0:23:47.520
<v Speaker 5>here I cover this in the book, but like he

0:23:47.640 --> 0:23:50.520
<v Speaker 5>shows up and the battle for the Bird about the

0:23:50.560 --> 0:23:53.880
<v Speaker 5>Twitter takeover, and when he shows up, there were employees

0:23:53.880 --> 0:23:57.359
<v Speaker 5>who were really excited to work with like this visionary, right,

0:23:57.440 --> 0:24:00.120
<v Speaker 5>this guy that they thought was going to, you know,

0:24:00.160 --> 0:24:04.240
<v Speaker 5>fix everything, and were shocked to find out how frequently

0:24:04.760 --> 0:24:06.440
<v Speaker 5>it seemed like he was just flying by the seat

0:24:06.440 --> 0:24:09.240
<v Speaker 5>of his pants and sort of making these decisions on

0:24:09.280 --> 0:24:12.440
<v Speaker 5>a whim. And so I think it's very possible that

0:24:12.680 --> 0:24:15.760
<v Speaker 5>the Fuentes reinstatement falls into that same bucket.

0:24:16.280 --> 0:24:17.480
<v Speaker 3>Not good for the business.

0:24:17.840 --> 0:24:22.360
<v Speaker 4>So obviously, if you're trying to lure back mainstream advertisers,

0:24:22.840 --> 0:24:27.000
<v Speaker 4>probably not so good. And CEO Linda Yakarino is probably

0:24:27.000 --> 0:24:31.199
<v Speaker 4>not loving that. But Kurt as Dana was just saying

0:24:31.760 --> 0:24:35.720
<v Speaker 4>he has the rehabilitation of Nick quent This has given

0:24:35.760 --> 0:24:41.399
<v Speaker 4>the thing, you know, a jolt of I think customer engagement.

0:24:41.760 --> 0:24:44.320
<v Speaker 4>I guess that Twitter spaces that x space has had.

0:24:44.600 --> 0:24:47.840
<v Speaker 4>You were saying like one point seven million people tuned in.

0:24:49.160 --> 0:24:53.680
<v Speaker 4>Is that not monetizable some way somehow, well.

0:24:53.640 --> 0:24:57.480
<v Speaker 5>Just monetizable, but not all traffic is created equal, right,

0:24:57.680 --> 0:25:01.080
<v Speaker 5>Like it's number one, who who are you reaching? And

0:25:01.160 --> 0:25:04.879
<v Speaker 5>number two? What is the I think Twitter's case, what

0:25:04.960 --> 0:25:07.639
<v Speaker 5>is the risk of reaching those people?

0:25:07.760 --> 0:25:07.920
<v Speaker 3>Right?

0:25:08.000 --> 0:25:10.879
<v Speaker 5>And so if you're an advertiser going to X, you

0:25:10.920 --> 0:25:13.080
<v Speaker 5>have to say, Okay, maybe there is an audience here.

0:25:12.920 --> 0:25:15.320
<v Speaker 3>That would be great to reach, but at what cost? Right?

0:25:15.400 --> 0:25:16.240
<v Speaker 3>The cost is that.

0:25:16.200 --> 0:25:19.159
<v Speaker 5>You're doing business with Elon who is openly, you know,

0:25:19.240 --> 0:25:22.959
<v Speaker 5>supporting in platforming a white supremacist or several white supremacists, right,

0:25:23.040 --> 0:25:25.880
<v Speaker 5>And so the trade off for a lot of brands,

0:25:25.920 --> 0:25:28.879
<v Speaker 5>I think is that, well, yeah, sure there are people

0:25:28.880 --> 0:25:31.840
<v Speaker 5>there we'd like to reach, but they're not worth reaching

0:25:31.920 --> 0:25:34.639
<v Speaker 5>if it means, you know, we have to associate with

0:25:34.680 --> 0:25:37.560
<v Speaker 5>what X has sort of become. And I think that

0:25:37.680 --> 0:25:42.480
<v Speaker 5>is the bigger issue, is that there's a lot of

0:25:42.520 --> 0:25:45.800
<v Speaker 5>discomfort around what Elon has become, what Elon is starting

0:25:45.800 --> 0:25:48.399
<v Speaker 5>to represent, and what they would sort of be labeling

0:25:48.400 --> 0:25:50.440
<v Speaker 5>themselves as as advertisers on that platform.

0:25:50.520 --> 0:25:53.040
<v Speaker 2>And this is not like news to anyone who follows

0:25:53.080 --> 0:25:56.359
<v Speaker 2>media industry, but you know, it's dangerous for advertisers in

0:25:56.359 --> 0:25:59.640
<v Speaker 2>two ways. One is that you know, someone sees a

0:25:59.640 --> 0:26:02.760
<v Speaker 2>ad for like Campbell soup next to a Nick Fuents,

0:26:02.880 --> 0:26:05.520
<v Speaker 2>you know, racist meme or something, and that's embarrassing to

0:26:05.560 --> 0:26:09.160
<v Speaker 2>the advertiser. The other is that advertisers, you know, care

0:26:09.200 --> 0:26:11.400
<v Speaker 2>a lot about who they're reaching, right, and they want

0:26:11.400 --> 0:26:14.320
<v Speaker 2>they want like C suite executives. They want people with influence,

0:26:14.400 --> 0:26:17.200
<v Speaker 2>with huge amounts of disposable income, with with long term

0:26:17.240 --> 0:26:21.200
<v Speaker 2>plans to spend that money. Nick Fuentas is a self

0:26:21.240 --> 0:26:23.760
<v Speaker 2>described in cell he is you know, I mean like

0:26:23.800 --> 0:26:27.160
<v Speaker 2>he is he so sorry, that's an involuntary celibate. That's

0:26:27.200 --> 0:26:29.440
<v Speaker 2>that's somebody. It's it's a sort of subset of the

0:26:29.480 --> 0:26:30.359
<v Speaker 2>men's rights movement.

0:26:30.600 --> 0:26:31.600
<v Speaker 4>When you look at like.

0:26:31.760 --> 0:26:35.120
<v Speaker 2>Who his audience is, it is like the opposite of

0:26:35.200 --> 0:26:39.960
<v Speaker 2>what a normal corporate advertiser wants. Like it's it's just completely,

0:26:40.359 --> 0:26:44.679
<v Speaker 2>if not counterproductive, it's very close to it. And and

0:26:44.720 --> 0:26:47.160
<v Speaker 2>to the extent that Elon Musk is talking is using

0:26:47.160 --> 0:26:50.280
<v Speaker 2>the name Nick Fuents responding to people talking about Nick Foents.

0:26:50.520 --> 0:26:52.760
<v Speaker 4>It's bad, right. It may be engagement, but it's not

0:26:52.800 --> 0:26:55.119
<v Speaker 4>the kind of engagement they want. It's the opposite of

0:26:55.160 --> 0:26:56.320
<v Speaker 4>the convenation that they want.

0:26:56.600 --> 0:26:58.160
<v Speaker 5>I found it interesting to these sort of like, hey,

0:26:58.160 --> 0:27:00.600
<v Speaker 5>we may lose advertisers over this isn't isn't going to

0:27:00.640 --> 0:27:03.080
<v Speaker 5>be good for business? To me, it's almost cover at

0:27:03.080 --> 0:27:05.760
<v Speaker 5>this point, right, Like they're already losing advertisers.

0:27:05.760 --> 0:27:07.200
<v Speaker 3>It's already a.

0:27:06.960 --> 0:27:09.440
<v Speaker 4>You can't once you get this zero, I guess it's

0:27:09.440 --> 0:27:11.520
<v Speaker 4>hard to go like you know.

0:27:11.960 --> 0:27:13.800
<v Speaker 5>Yeah, now he has something to point to, right, he

0:27:13.840 --> 0:27:17.120
<v Speaker 5>can say, well, business is bad because I'm supporting free

0:27:17.119 --> 0:27:19.280
<v Speaker 5>speech over here, and it's like, well, business was kind

0:27:19.280 --> 0:27:21.600
<v Speaker 5>of already bad, but this might just be you know,

0:27:21.680 --> 0:27:22.760
<v Speaker 5>an added example.

0:27:27.840 --> 0:27:31.240
<v Speaker 4>Okay, So Kurt, there was other news over the weekend,

0:27:31.560 --> 0:27:36.840
<v Speaker 4>which is that Jack Dorsey, formerly the head of X

0:27:37.080 --> 0:27:41.240
<v Speaker 4>Twitter at the time, has he's left the Blue Sky

0:27:41.359 --> 0:27:46.320
<v Speaker 4>board and he's now praising X again. Remind us again

0:27:46.359 --> 0:27:50.920
<v Speaker 4>what exactly Blue Sky was, and how do we interpret

0:27:50.920 --> 0:27:51.360
<v Speaker 4>all of this?

0:27:52.040 --> 0:27:55.320
<v Speaker 5>Sure, yeah, Blue Sky it's a little bit tough to understand.

0:27:55.320 --> 0:27:58.320
<v Speaker 5>But the simplest explanation is it's a social network that

0:27:58.359 --> 0:28:00.600
<v Speaker 5>looks and feels very much like Twitter, but it is

0:28:00.880 --> 0:28:04.040
<v Speaker 5>you know, decentralized. So this idea that it is not

0:28:04.320 --> 0:28:08.960
<v Speaker 5>owned by any single company or any single investor in

0:28:09.080 --> 0:28:12.080
<v Speaker 5>theory would never like go out of business so long

0:28:12.160 --> 0:28:14.840
<v Speaker 5>as you know, someone's pain to keep the servers running.

0:28:15.320 --> 0:28:18.280
<v Speaker 5>And the idea started while Jack Dorsey was still at

0:28:18.320 --> 0:28:22.399
<v Speaker 5>Twitter as a way to sort of create a you know,

0:28:23.440 --> 0:28:26.840
<v Speaker 5>solution to the fact that these companies are beholden to

0:28:27.160 --> 0:28:30.880
<v Speaker 5>you know, investors, or they're beholden to advertisers or all

0:28:30.920 --> 0:28:33.120
<v Speaker 5>these things where they have to make a business decision

0:28:33.240 --> 0:28:35.080
<v Speaker 5>that you know, means they might have to kick someone

0:28:35.119 --> 0:28:36.720
<v Speaker 5>like Nick Foyintes off the platform.

0:28:36.960 --> 0:28:38.520
<v Speaker 3>That kind of stuff bothered Jack Dorsey.

0:28:38.560 --> 0:28:40.760
<v Speaker 5>So he said, hey, let's create a different network that

0:28:40.800 --> 0:28:43.400
<v Speaker 5>doesn't have any owner, that has none of these pressures

0:28:43.400 --> 0:28:46.280
<v Speaker 5>around Wall Street. It's not publicly traded, and you know,

0:28:46.360 --> 0:28:48.840
<v Speaker 5>that can be sort of the solution to all this stuff.

0:28:48.880 --> 0:28:51.480
<v Speaker 5>And he funded it while he was at Twitter. He

0:28:51.560 --> 0:28:54.320
<v Speaker 5>joined the board after he left Twitter, and now he

0:28:54.440 --> 0:28:56.400
<v Speaker 5>is sort of, as far as I can tell, like

0:28:56.440 --> 0:29:00.320
<v Speaker 5>abandoning this this idea, at least this version of this idea,

0:29:00.520 --> 0:29:03.200
<v Speaker 5>and has started to I saw him post it on

0:29:03.400 --> 0:29:04.720
<v Speaker 5>X quite a bit over the weekend.

0:29:05.560 --> 0:29:06.840
<v Speaker 4>Matt Max, you seem to have a theory.

0:29:06.960 --> 0:29:08.920
<v Speaker 2>Yeah, well, I mean it just it's like there were

0:29:08.960 --> 0:29:11.880
<v Speaker 2>all these ideas about sort of what who's going to

0:29:11.960 --> 0:29:14.520
<v Speaker 2>take the mantle after you know, Elon Musk, when Elon

0:29:14.560 --> 0:29:17.080
<v Speaker 2>Musk was firing you know, eighty percent of his.

0:29:17.520 --> 0:29:19.800
<v Speaker 4>Staff at Twitter.

0:29:20.040 --> 0:29:22.800
<v Speaker 2>At Twitter now X and doing all these things that

0:29:23.000 --> 0:29:26.880
<v Speaker 2>seemed somewhat destructive to the brand, like letting, letting the

0:29:27.040 --> 0:29:29.800
<v Speaker 2>likes of Nick foante Son, and you know, it just

0:29:29.840 --> 0:29:35.200
<v Speaker 2>seems like Twitter, even even a reduced Twitter, even a

0:29:35.240 --> 0:29:38.160
<v Speaker 2>Twitter that is somewhat has been somewhat taken over by

0:29:38.720 --> 0:29:43.520
<v Speaker 2>crypto schillers or you know, weird you know, alt right

0:29:43.560 --> 0:29:46.800
<v Speaker 2>types or whatever, it's still Twitter. And maybe Jack Doorsey,

0:29:46.960 --> 0:29:48.680
<v Speaker 2>just like the rest of us, he just can't. He

0:29:48.760 --> 0:29:50.360
<v Speaker 2>just can't get off of it, even if he knows,

0:29:51.040 --> 0:29:53.040
<v Speaker 2>he knows in his heart that there was there's a

0:29:53.080 --> 0:29:55.320
<v Speaker 2>better thing out there, It's just it has a pull

0:29:55.360 --> 0:29:58.160
<v Speaker 2>on him.

0:29:58.680 --> 0:30:01.520
<v Speaker 4>We're going to go into our final segment, Max, We're

0:30:01.520 --> 0:30:08.000
<v Speaker 4>going to have you break down and analyze critically some

0:30:08.160 --> 0:30:13.920
<v Speaker 4>advice that Elon had for jk Rowling, the author of

0:30:14.240 --> 0:30:16.600
<v Speaker 4>Harry Potter Max Well.

0:30:17.160 --> 0:30:20.960
<v Speaker 2>Jk Rowling, as many people know, in addition to being

0:30:21.160 --> 0:30:24.000
<v Speaker 2>the best selling author of Harry Potter and a bunch

0:30:24.000 --> 0:30:27.680
<v Speaker 2>of Harry Potter spin offs, has for some time now

0:30:27.720 --> 0:30:31.320
<v Speaker 2>been on something of a kind of anti woke kick

0:30:31.480 --> 0:30:36.040
<v Speaker 2>has posted many, many posts about what she sees as

0:30:36.480 --> 0:30:39.640
<v Speaker 2>sort of overreached by in terms of trans rights, and

0:30:39.840 --> 0:30:42.960
<v Speaker 2>many people feel like she's expressed, you know, bigoted, anti

0:30:42.960 --> 0:30:46.719
<v Speaker 2>trans statements. She's been sort of fighting this battle on

0:30:46.760 --> 0:30:49.120
<v Speaker 2>social media for some time, and more or less out

0:30:49.120 --> 0:30:49.640
<v Speaker 2>of nowhere.

0:30:49.680 --> 0:30:51.200
<v Speaker 4>Elon Musk replied to.

0:30:51.240 --> 0:30:53.560
<v Speaker 2>One of her tweets it was like a month old tweet,

0:30:53.880 --> 0:30:57.360
<v Speaker 2>suggesting that she might want to try posting sort of

0:30:57.520 --> 0:30:58.960
<v Speaker 2>more positive content.

0:30:59.080 --> 0:31:04.160
<v Speaker 4>The ekes was from Elon was, while I heartily agree

0:31:04.200 --> 0:31:07.520
<v Speaker 4>with your points regarding sex and gender, may I suggest

0:31:07.800 --> 0:31:11.960
<v Speaker 4>also posting interesting and positive content on other matters.

0:31:12.000 --> 0:31:15.880
<v Speaker 2>It's weird how a guy who like just types mostly

0:31:16.040 --> 0:31:19.440
<v Speaker 2>memes and like one word things will then suddenly string

0:31:19.440 --> 0:31:21.440
<v Speaker 2>a sentence that almost seems like it was written by

0:31:21.600 --> 0:31:24.680
<v Speaker 2>you know, chat GPT or something. But anyway, as you

0:31:24.720 --> 0:31:27.360
<v Speaker 2>can imagine David, when I saw this, I had one thought,

0:31:27.400 --> 0:31:28.160
<v Speaker 2>which was feud.

0:31:28.600 --> 0:31:31.160
<v Speaker 4>God, Danna. He can't he can't help himself. He sees

0:31:31.200 --> 0:31:33.920
<v Speaker 4>this guy sees feuds everywhere. Dana is this if he's

0:31:33.920 --> 0:31:36.000
<v Speaker 4>going to take this into feud territory? Are you okay

0:31:36.040 --> 0:31:36.360
<v Speaker 4>with that?

0:31:37.120 --> 0:31:39.120
<v Speaker 1>I'm okay with it. I just think it's so funny

0:31:39.160 --> 0:31:42.240
<v Speaker 1>that like Musk is now the tone plus, like mister

0:31:42.360 --> 0:31:47.240
<v Speaker 1>free speech is tone policing. JK Rowlings. This was Grock

0:31:47.360 --> 0:31:51.440
<v Speaker 1>doing his why why why? And is he trying to

0:31:51.480 --> 0:31:53.920
<v Speaker 1>steal thunder from the bigger beef of the weekend, which,

0:31:54.040 --> 0:31:57.000
<v Speaker 1>let's face it is really Drake and Hendrick and Molamar.

0:31:57.160 --> 0:31:59.040
<v Speaker 1>That was the beef that everyone on the internet was

0:31:59.040 --> 0:31:59.800
<v Speaker 1>paying attention to.

0:32:00.400 --> 0:32:02.000
<v Speaker 4>But Max, we stole the mic from you, so we're

0:32:02.000 --> 0:32:02.920
<v Speaker 4>gonna give it back.

0:32:03.040 --> 0:32:05.400
<v Speaker 2>You were saying, as I said, this is you know,

0:32:06.120 --> 0:32:09.280
<v Speaker 2>I'd say it's a very delicate form of criticism, but

0:32:10.040 --> 0:32:12.000
<v Speaker 2>as Danna says, coming from Elon Musket, you know, kind

0:32:12.000 --> 0:32:14.920
<v Speaker 2>of crazy for a guy who ekes is you know,

0:32:14.960 --> 0:32:17.840
<v Speaker 2>seven thousand times, a guy who had mostly about culture

0:32:17.880 --> 0:32:20.760
<v Speaker 2>war stuff, for a guy who the SEC had signed

0:32:20.800 --> 0:32:24.960
<v Speaker 2>a Twitter sitter two to that supposedly every single eks

0:32:25.000 --> 0:32:29.200
<v Speaker 2>he made. So yeah, also okay, So so JK. Rowling

0:32:29.520 --> 0:32:34.080
<v Speaker 2>did sort of respond. The following day, she did another

0:32:34.120 --> 0:32:37.400
<v Speaker 2>post with a profile of hers and it said something like,

0:32:37.680 --> 0:32:40.640
<v Speaker 2>some people have suggested I need to post more positive

0:32:41.280 --> 0:32:43.960
<v Speaker 2>material through you. This is not a response to that,

0:32:43.960 --> 0:32:47.760
<v Speaker 2>but everyone who's watching knows. Of course, shots fired, basically

0:32:47.800 --> 0:32:51.160
<v Speaker 2>going straight to a Drake Kendrick situation, and then Elon

0:32:51.560 --> 0:32:55.080
<v Speaker 2>quickly de escalated. He actually then posted later something to

0:32:55.080 --> 0:32:57.760
<v Speaker 2>the effect of JK Rowling is awesome. It seems like

0:32:57.840 --> 0:33:00.960
<v Speaker 2>he realized all of a sudden he was not ready

0:33:00.960 --> 0:33:04.280
<v Speaker 2>to you know, beef with the world famous best selling

0:33:04.280 --> 0:33:05.560
<v Speaker 2>author Harry Potter.

0:33:05.680 --> 0:33:08.160
<v Speaker 4>No, I see, so it's not a feud.

0:33:08.960 --> 0:33:10.080
<v Speaker 3>It was a feud.

0:33:10.200 --> 0:33:13.719
<v Speaker 2>Well on my power ranking, which I maintain it is.

0:33:13.760 --> 0:33:15.680
<v Speaker 2>It is at number ten, so it's at the very

0:33:15.680 --> 0:33:17.000
<v Speaker 2>bottom of the power ranking.

0:33:16.800 --> 0:33:17.920
<v Speaker 1>Climbing up the leaderboard.

0:33:18.000 --> 0:33:18.880
<v Speaker 3>But I'm keeping it.

0:33:19.000 --> 0:33:21.400
<v Speaker 2>Yeah, I'm keeping it on there because you just never

0:33:21.480 --> 0:33:22.920
<v Speaker 2>know where these things are going to go.

0:33:23.280 --> 0:33:26.360
<v Speaker 4>Kirk to wrap up here is this, Do we think

0:33:26.360 --> 0:33:28.880
<v Speaker 4>this is a bit of a window into the new

0:33:29.120 --> 0:33:32.440
<v Speaker 4>elon on X that periodically he's going to want to

0:33:32.480 --> 0:33:37.200
<v Speaker 4>try to play the hey, let's moderate tone guy, or no,

0:33:37.360 --> 0:33:38.720
<v Speaker 4>this is just some random one off.

0:33:39.280 --> 0:33:40.440
<v Speaker 3>I think it's a random one off.

0:33:40.520 --> 0:33:43.520
<v Speaker 5>I mean this is all coming within what twenty four

0:33:43.560 --> 0:33:47.080
<v Speaker 5>hours of him, you know, bringing back a pretty well

0:33:47.120 --> 0:33:50.440
<v Speaker 5>known white supremacist, right, So it's like he can't really

0:33:50.440 --> 0:33:52.560
<v Speaker 5>be the guy who's setting the tone on Twitter and

0:33:52.600 --> 0:33:55.320
<v Speaker 5>telling people to clean up their act and you know, hey,

0:33:55.400 --> 0:33:56.920
<v Speaker 5>let's be a little more positive and then at the

0:33:56.920 --> 0:33:59.640
<v Speaker 5>same time like bring back the guy who you know

0:33:59.880 --> 0:34:03.200
<v Speaker 5>is all about white Christianity and think that those things

0:34:03.240 --> 0:34:04.000
<v Speaker 5>are going to be fine.

0:34:04.040 --> 0:34:05.800
<v Speaker 3>So I just I don't know.

0:34:05.840 --> 0:34:07.880
<v Speaker 5>I don't really see this as anymore than just maybe

0:34:08.480 --> 0:34:11.720
<v Speaker 5>someone sent it, someone maybe tagged him. He came across

0:34:11.719 --> 0:34:14.960
<v Speaker 5>it randomly and chimed in and moved on with his day,

0:34:15.520 --> 0:34:15.879
<v Speaker 5>and he.

0:34:15.880 --> 0:34:18.160
<v Speaker 4>Was in a particularly mellow.

0:34:17.880 --> 0:34:18.480
<v Speaker 3>Mood at the time.

0:34:18.560 --> 0:34:21.560
<v Speaker 2>Jeez, there's a lot of controversial content on this platform.

0:34:22.600 --> 0:34:26.239
<v Speaker 2>It does feel like he it's a attempt to correct, right,

0:34:26.280 --> 0:34:28.839
<v Speaker 2>It's like, my guess is like he spent a lot

0:34:28.880 --> 0:34:32.480
<v Speaker 2>of time, you know, letting this white supremacist on the platform,

0:34:32.520 --> 0:34:36.080
<v Speaker 2>and maybe is trying to do something to not at

0:34:36.080 --> 0:34:38.719
<v Speaker 2>the fact that, you know, there are other kinds of

0:34:38.719 --> 0:34:42.880
<v Speaker 2>content beyond controversial content and when especially, it would.

0:34:42.719 --> 0:34:43.680
<v Speaker 4>Be much better if JK.

0:34:43.840 --> 0:34:46.680
<v Speaker 2>Rowling was talking about wizards all day on Twitter rather

0:34:46.719 --> 0:34:50.520
<v Speaker 2>than you know, beefing with the left.

0:34:51.320 --> 0:34:55.759
<v Speaker 4>Very good. So, listeners, you heard that Max mentioned a

0:34:55.840 --> 0:34:59.400
<v Speaker 4>power ranking. Yes, it's true. He is now compiling. He

0:34:59.440 --> 0:35:02.960
<v Speaker 4>spends hours and hours and hours a week compiling, pouring

0:35:02.960 --> 0:35:07.000
<v Speaker 4>over his feud power rankings. We are not ready to

0:35:07.600 --> 0:35:10.680
<v Speaker 4>release them to America yet, but they are coming soon.

0:35:10.800 --> 0:35:14.720
<v Speaker 4>So you will have to stay tuned for that, Max, Dana, Kurt,

0:35:15.120 --> 0:35:16.120
<v Speaker 4>thanks for joining.

0:35:15.840 --> 0:35:18.040
<v Speaker 3>Me, Thank you, thank you, thanks for having me.

0:35:18.520 --> 0:35:20.399
<v Speaker 1>Always a pleasure, great to be here.

0:35:27.920 --> 0:35:31.120
<v Speaker 4>This episode was produced by Stacey Wong. Naomi Shaven and

0:35:31.200 --> 0:35:35.319
<v Speaker 4>Rayhan Harmanci are senior editors. The idea for this very

0:35:35.440 --> 0:35:39.520
<v Speaker 4>show also came from Rayhan. Blake Maples handles engineering, and

0:35:39.520 --> 0:35:43.120
<v Speaker 4>we get special editing assistants from Jeff Grocott our supervising

0:35:43.120 --> 0:35:47.400
<v Speaker 4>producers Magnus Hendrickson. The Elon theme is written and performed

0:35:47.400 --> 0:35:51.920
<v Speaker 4>by Taka Yasuzawa and Alex Sugiura. Brendan Francis Newnham is

0:35:51.960 --> 0:35:54.480
<v Speaker 4>our executive producer, and Sage Bauman is the head of

0:35:54.480 --> 0:35:59.080
<v Speaker 4>Bloomberg Podcasts. I'm David Papadopolis. If you have a minute,

0:35:59.200 --> 0:36:02.040
<v Speaker 4>rate and review our sh show, it'll help other listeners

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<v Speaker 4>find us. See in San Francisco.