1 00:00:00,120 --> 00:00:02,360 Speaker 1: I see a future where everyone makes health a daily 2 00:00:02,400 --> 00:00:06,800 Speaker 1: practice and they would support that, you know, with insights 3 00:00:06,840 --> 00:00:09,559 Speaker 1: and advice. You don't think of the doctor in your 4 00:00:09,600 --> 00:00:13,000 Speaker 1: pocket who's looking out for you maybe, you know, giving 5 00:00:13,039 --> 00:00:22,600 Speaker 1: a little nudge here and there. 6 00:00:28,320 --> 00:00:30,600 Speaker 2: What's going on everyone, Emily Abadi Here. 7 00:00:30,800 --> 00:00:33,480 Speaker 3: You are listening to episode two hundred and ninety four 8 00:00:33,920 --> 00:00:37,000 Speaker 3: of Hurdle, a wellness focused podcast where I talk to 9 00:00:37,080 --> 00:00:40,479 Speaker 3: inspirational people about everything from their highest hies and toughest 10 00:00:40,520 --> 00:00:44,839 Speaker 3: moments to essential tips on how to live a healthier, happier, 11 00:00:45,040 --> 00:00:48,400 Speaker 3: more motivated life. We all go through our fair share 12 00:00:48,479 --> 00:00:51,800 Speaker 3: of hurdles. My goal through these discussions is to empower 13 00:00:51,840 --> 00:00:55,320 Speaker 3: you to better navigate yours and move with intention so 14 00:00:55,360 --> 00:00:58,280 Speaker 3: that you can stride towards your own big potential and 15 00:00:58,440 --> 00:00:59,320 Speaker 3: of course. 16 00:00:59,440 --> 00:01:01,880 Speaker 2: Have fun along the way. 17 00:01:02,640 --> 00:01:06,560 Speaker 3: For today's conversation, I'm really amped to be bringing you 18 00:01:06,920 --> 00:01:08,800 Speaker 3: my chat with Tom Hale. 19 00:01:08,959 --> 00:01:11,360 Speaker 2: He's the CEO of AURA. 20 00:01:11,840 --> 00:01:17,120 Speaker 3: I cannot even do this justice how many messages I 21 00:01:17,160 --> 00:01:21,800 Speaker 3: get on the regular talking about wearables, asking me, what's 22 00:01:21,880 --> 00:01:24,400 Speaker 3: the deal with the ring that you're wearing? Why did 23 00:01:24,400 --> 00:01:26,679 Speaker 3: you make the switch from whoop? What is it that 24 00:01:26,720 --> 00:01:30,160 Speaker 3: you're looking to collect? From wearing this thing. What data 25 00:01:30,240 --> 00:01:32,600 Speaker 3: do you find helpful? Do you find that it impacts 26 00:01:32,600 --> 00:01:35,720 Speaker 3: your sleep? I could go on forever. The lowdown on 27 00:01:36,040 --> 00:01:39,319 Speaker 3: my relationship with wearables is that I've probably been wearing 28 00:01:39,400 --> 00:01:42,200 Speaker 3: some sort of a wearable since wearables became a thing. 29 00:01:42,920 --> 00:01:47,400 Speaker 3: In my many lives as a multi hyphenate, especially as 30 00:01:47,440 --> 00:01:50,480 Speaker 3: an editor in the health and wellness space, I was 31 00:01:50,600 --> 00:01:53,840 Speaker 3: constantly trying the newest and greatest, so whether that be 32 00:01:54,320 --> 00:01:57,920 Speaker 3: the original Nike fuel Band, I had a custom Rose 33 00:01:57,920 --> 00:02:02,120 Speaker 3: Gold one two Carmen's and the Apple Watch every iteration 34 00:02:02,400 --> 00:02:05,760 Speaker 3: to a whoop that I wore consistently for about three 35 00:02:05,840 --> 00:02:09,280 Speaker 3: or four years. And now I'm regularly wearing an Aura 36 00:02:09,400 --> 00:02:13,799 Speaker 3: ring every day and I wear an Apple Watch during 37 00:02:13,840 --> 00:02:16,320 Speaker 3: my days as well as a Garmin to run. 38 00:02:16,400 --> 00:02:19,040 Speaker 2: I've tried chorus. I mean, the list goes on. 39 00:02:19,760 --> 00:02:23,919 Speaker 3: And that's why I was so amped to sit down 40 00:02:24,120 --> 00:02:27,640 Speaker 3: with Tom. Not only is his story really interesting what 41 00:02:27,880 --> 00:02:30,799 Speaker 3: he was doing and dealing with before he became the 42 00:02:30,840 --> 00:02:36,880 Speaker 3: CEO of this massive technology company, but also his insights 43 00:02:36,880 --> 00:02:41,560 Speaker 3: into the category are unrivaled. It reminds me, understandably so 44 00:02:42,080 --> 00:02:45,359 Speaker 3: of the conversation I had with Will Ahmed many years ago, 45 00:02:45,520 --> 00:02:48,519 Speaker 3: who is the founder of whoop. There's so much useful 46 00:02:48,560 --> 00:02:52,639 Speaker 3: information in this episode what can be helpful versus hurtful 47 00:02:52,720 --> 00:02:55,880 Speaker 3: when it comes to wearables. I appreciate that he does 48 00:02:55,960 --> 00:02:59,400 Speaker 3: talk about it pretty democratically, and that, of course he 49 00:02:59,480 --> 00:03:01,960 Speaker 3: wants me to get in on the AURA game. He 50 00:03:02,040 --> 00:03:06,480 Speaker 3: wants people to wear aura, but he talks about how 51 00:03:06,560 --> 00:03:11,359 Speaker 3: wearables can impact your life period. We also talk about 52 00:03:11,360 --> 00:03:14,640 Speaker 3: the significance of wearing something on your finger versus perhaps 53 00:03:14,639 --> 00:03:17,160 Speaker 3: on your wrist or somewhere else on your body, and 54 00:03:17,240 --> 00:03:22,080 Speaker 3: dive into what we can expect from the category moving forward. 55 00:03:22,240 --> 00:03:24,800 Speaker 3: I cannot believe this, but there's likely a day that 56 00:03:24,919 --> 00:03:28,520 Speaker 3: many people will have something implanted in their body, which 57 00:03:28,560 --> 00:03:34,520 Speaker 3: is absolutely wild. Nevertheless, I love this conversation. I'm so 58 00:03:34,680 --> 00:03:36,840 Speaker 3: happy that it now has a space living here in 59 00:03:36,880 --> 00:03:37,560 Speaker 3: the feed. 60 00:03:37,600 --> 00:03:38,760 Speaker 2: And I hope that you love it too. 61 00:03:39,400 --> 00:03:42,000 Speaker 3: Make sure you're following along with Hurdle over on social 62 00:03:42,040 --> 00:03:45,120 Speaker 3: It's at middle podcast. I am over at Emily a Body, 63 00:03:45,320 --> 00:03:48,960 Speaker 3: and I'm asking you a favor in this week's installment 64 00:03:49,080 --> 00:03:52,000 Speaker 3: of the weekly Hurdle newsletter. You know it comes out 65 00:03:52,040 --> 00:03:55,200 Speaker 3: every single Friday morning, so much of the same stuff 66 00:03:55,200 --> 00:03:58,000 Speaker 3: you love about the show directly in your inbox, and 67 00:03:58,080 --> 00:04:00,520 Speaker 3: I would love for you to not make. 68 00:04:00,400 --> 00:04:02,280 Speaker 2: Sure you're subscribed. It's absolutely free. 69 00:04:02,320 --> 00:04:03,920 Speaker 3: The link to do that is in the show notes, 70 00:04:04,120 --> 00:04:08,160 Speaker 3: but head over there to the substack and leave your 71 00:04:08,160 --> 00:04:12,800 Speaker 3: thoughts answer the questions I'm asking. Would help me so 72 00:04:12,800 --> 00:04:16,120 Speaker 3: so much. That's it for now. With that, let's get 73 00:04:16,160 --> 00:04:28,760 Speaker 3: to it. Let's get to hurdling. Today, I'm sitting down 74 00:04:28,760 --> 00:04:31,840 Speaker 3: with Tom Hale. He's the CEO of Aura. How are 75 00:04:31,880 --> 00:04:32,480 Speaker 3: you doing today? 76 00:04:32,839 --> 00:04:34,800 Speaker 1: I'm doing great, Emily, Thanks for having me on the show. 77 00:04:35,320 --> 00:04:36,720 Speaker 2: Thanks so much for making the time. 78 00:04:36,760 --> 00:04:39,360 Speaker 3: You're a busy man, one that's hard to track down, 79 00:04:39,480 --> 00:04:42,400 Speaker 3: but one that I've been looking forward to sitting down 80 00:04:42,440 --> 00:04:43,840 Speaker 3: with for some time now. 81 00:04:44,080 --> 00:04:47,400 Speaker 1: I'm excited to be here, ready to answer all your questions. 82 00:04:47,400 --> 00:04:51,719 Speaker 3: All of the questions well before we jump headfirst into 83 00:04:51,920 --> 00:04:54,240 Speaker 3: a sea of questions when it comes to wearables, I 84 00:04:54,279 --> 00:04:57,400 Speaker 3: feel like this is a topic that has been many 85 00:04:57,480 --> 00:05:00,520 Speaker 3: messages about in my DMS and in my for some 86 00:05:00,600 --> 00:05:02,880 Speaker 3: time now. But before we do that, I do want 87 00:05:02,880 --> 00:05:05,599 Speaker 3: to hear a little bit about you, Tom. You haven't 88 00:05:05,640 --> 00:05:08,760 Speaker 3: been with the company for super long, so give us 89 00:05:08,760 --> 00:05:11,800 Speaker 3: some insight into your journey and what attracted you to 90 00:05:12,240 --> 00:05:13,560 Speaker 3: joining the team over at Aura. 91 00:05:14,080 --> 00:05:16,800 Speaker 1: You know, it's a great question. So just I have 92 00:05:16,960 --> 00:05:19,520 Speaker 1: been with the company now just about two years, and 93 00:05:19,520 --> 00:05:22,600 Speaker 1: in fact, in about thirteen days, it'll be two years 94 00:05:22,640 --> 00:05:25,120 Speaker 1: to the calendar date, so it's been two years. Maybe 95 00:05:25,160 --> 00:05:26,919 Speaker 1: that doesn't seem like a long time, but for me, 96 00:05:27,000 --> 00:05:29,560 Speaker 1: it seems like a lot has happened in that time. 97 00:05:30,320 --> 00:05:32,360 Speaker 1: How I got to the company is an interesting story. 98 00:05:33,440 --> 00:05:35,520 Speaker 1: It's a little bit my hurdle moment. Actually, I know, 99 00:05:35,680 --> 00:05:37,320 Speaker 1: I know you like to talk about hurdle moments, so 100 00:05:37,320 --> 00:05:40,320 Speaker 1: maybe I'll just jump in there. All of twenty twenty 101 00:05:40,360 --> 00:05:44,080 Speaker 1: one was a challenging call. We had just sold a 102 00:05:44,160 --> 00:05:46,840 Speaker 1: company and it was in the process of being unsold, 103 00:05:47,520 --> 00:05:52,120 Speaker 1: which is painful, and my family was going through some stress, 104 00:05:52,240 --> 00:05:56,080 Speaker 1: you know, the kids post COVID and being you know, 105 00:05:56,480 --> 00:05:59,880 Speaker 1: just under a lot of pressure. I started losing sleep. 106 00:06:00,600 --> 00:06:04,119 Speaker 1: And frankly, I have been a championship sleeper my entire life. 107 00:06:04,160 --> 00:06:06,680 Speaker 1: I mean, like probably world class in terms of my 108 00:06:06,760 --> 00:06:09,520 Speaker 1: ability to fall asleep and say asleep, But during this 109 00:06:09,560 --> 00:06:13,120 Speaker 1: period I really started losing sleep. I would wake up 110 00:06:13,120 --> 00:06:14,920 Speaker 1: and couldn't fall back to sleep. By ha an hard 111 00:06:14,960 --> 00:06:18,440 Speaker 1: time getting to sleep. And I started researching because the 112 00:06:18,480 --> 00:06:20,240 Speaker 1: kind of person I am, I want to find you 113 00:06:20,279 --> 00:06:22,920 Speaker 1: know everything I can about a given subject and to 114 00:06:22,920 --> 00:06:25,400 Speaker 1: do what I can about it. And I bumped into 115 00:06:25,440 --> 00:06:29,720 Speaker 1: Ora and I started, you know, kind of learning. I 116 00:06:29,760 --> 00:06:31,760 Speaker 1: hadn't really studied sleep, and I think this is common 117 00:06:31,800 --> 00:06:34,279 Speaker 1: for a lot of people. They you know, sleep is 118 00:06:34,320 --> 00:06:35,800 Speaker 1: just this thing you do. No one gives you a 119 00:06:35,800 --> 00:06:38,000 Speaker 1: manual and how to sleep. No one teaches you. You know, 120 00:06:38,040 --> 00:06:40,680 Speaker 1: your mom doesn't teach you how to sleep. Your school 121 00:06:40,720 --> 00:06:42,520 Speaker 1: teacher doesn't teach you how to sleep. So I didn't 122 00:06:42,560 --> 00:06:45,040 Speaker 1: really know very much about it, and I learned a 123 00:06:45,080 --> 00:06:49,080 Speaker 1: ton and I made some quick changes in my personal 124 00:06:49,120 --> 00:06:52,080 Speaker 1: sleep hygiene, sort of things that you might expect to 125 00:06:52,120 --> 00:06:55,000 Speaker 1: be pretty obvious, like don't drink too much coffee or 126 00:06:55,040 --> 00:06:57,679 Speaker 1: don't drink alcohol before you get to bed, or sleep 127 00:06:57,680 --> 00:07:00,400 Speaker 1: in a cold roam, or don't stare at scris up 128 00:07:00,480 --> 00:07:03,360 Speaker 1: until bedtime and don't watch Netflix until one am. All 129 00:07:03,400 --> 00:07:05,760 Speaker 1: these things, really, you know, kind of added up to 130 00:07:05,880 --> 00:07:09,560 Speaker 1: changing my sleep paths. And let me tell you what, 131 00:07:10,760 --> 00:07:14,600 Speaker 1: it was a game changer for me. It really improved 132 00:07:14,640 --> 00:07:18,400 Speaker 1: my mood and my energy and my health and how 133 00:07:18,440 --> 00:07:22,080 Speaker 1: I felt and that my resilience distressed, and all of 134 00:07:22,120 --> 00:07:26,440 Speaker 1: these things were, you know, an incredible experience. Room was 135 00:07:26,440 --> 00:07:29,120 Speaker 1: like I call it, walking out of a black and 136 00:07:29,160 --> 00:07:32,800 Speaker 1: white TV show from the sixties into full color, four K, 137 00:07:33,440 --> 00:07:36,440 Speaker 1: you know, broadcast streaming. It was amazing, and so I 138 00:07:36,920 --> 00:07:39,480 Speaker 1: at the time was convinced that I had to be 139 00:07:39,520 --> 00:07:43,960 Speaker 1: involved in this company somehow. And you know, they were 140 00:07:43,960 --> 00:07:46,400 Speaker 1: doing a CEO search and I suggested to them that 141 00:07:46,400 --> 00:07:51,280 Speaker 1: they should consider me, and they graciously, they graciously accept 142 00:07:51,360 --> 00:07:53,360 Speaker 1: my offer, but then said, well, you're not exactly what 143 00:07:53,400 --> 00:07:56,000 Speaker 1: we're looking for. I said, but I am. I'm a 144 00:07:56,000 --> 00:07:58,720 Speaker 1: software person by training and someone who was passionate about 145 00:07:58,720 --> 00:08:01,360 Speaker 1: the space, and I've owned everywhere there is. They said, 146 00:08:01,560 --> 00:08:03,280 Speaker 1: maybe you're right, and I ended up getting the job 147 00:08:03,320 --> 00:08:06,320 Speaker 1: and starting. I think it was, you know, early April 148 00:08:06,480 --> 00:08:07,200 Speaker 1: twenty twenty two. 149 00:08:08,640 --> 00:08:12,280 Speaker 3: I'm curious what made you decide to lean into or 150 00:08:12,640 --> 00:08:15,080 Speaker 3: considering the scope of the market from the get go. 151 00:08:16,080 --> 00:08:19,400 Speaker 1: You know, it's a really interesting question. I think wearables 152 00:08:19,440 --> 00:08:22,240 Speaker 1: are I think a really powerful technology and we're still 153 00:08:22,240 --> 00:08:25,240 Speaker 1: at the beginning of wearables. You know, I think people 154 00:08:25,320 --> 00:08:28,840 Speaker 1: most mostly think of wearables as fitness trackers, but the 155 00:08:28,920 --> 00:08:32,680 Speaker 1: reality is I think wearables have the opportunity to tell 156 00:08:32,679 --> 00:08:36,079 Speaker 1: you all sorts of things about your health, to keep 157 00:08:36,120 --> 00:08:39,600 Speaker 1: you healthy, to change your behavior, to give you information. 158 00:08:39,679 --> 00:08:41,400 Speaker 1: We call it giving your body of voice. I just 159 00:08:41,400 --> 00:08:43,000 Speaker 1: think we're at the beginning of this journey. So that 160 00:08:43,280 --> 00:08:46,000 Speaker 1: was one thing that really was appealing to me. Obviously 161 00:08:46,040 --> 00:08:49,079 Speaker 1: I love the product, That's another reason why I was 162 00:08:49,160 --> 00:08:51,040 Speaker 1: drawn to it. But then if you think about the 163 00:08:51,080 --> 00:08:53,360 Speaker 1: product itself, and I see you have one on, so 164 00:08:53,440 --> 00:08:55,320 Speaker 1: I know you know a little bit about what I'm 165 00:08:55,360 --> 00:09:00,720 Speaker 1: talking about it it's a real shift in your perspective 166 00:09:01,360 --> 00:09:05,480 Speaker 1: to think about how you're going to meet every day 167 00:09:05,880 --> 00:09:08,120 Speaker 1: with your body. And I think for some people it 168 00:09:08,160 --> 00:09:11,240 Speaker 1: comes naturally, whether you're an athlete or somebody who's always 169 00:09:11,240 --> 00:09:14,400 Speaker 1: been involved in your health and wellness, maybe you do 170 00:09:14,480 --> 00:09:17,559 Speaker 1: this naturally. But what you start to notice is not 171 00:09:17,600 --> 00:09:19,960 Speaker 1: what everybody notices, which is like, Wow, I drank a 172 00:09:19,960 --> 00:09:22,959 Speaker 1: lot last night, I feel terrible today, or I'm sick. 173 00:09:23,360 --> 00:09:25,000 Speaker 1: But what you start to notice is some of those 174 00:09:25,080 --> 00:09:29,040 Speaker 1: changes on the margins and the changes that might affect 175 00:09:29,520 --> 00:09:31,760 Speaker 1: how you approach today or how you might approach someone 176 00:09:31,800 --> 00:09:34,280 Speaker 1: else given how they're feeling. And it's kind of this 177 00:09:34,440 --> 00:09:36,680 Speaker 1: like we call it a sixth sense. Almost you get 178 00:09:36,679 --> 00:09:38,960 Speaker 1: a sixth sense for what your body is really capable 179 00:09:39,000 --> 00:09:42,360 Speaker 1: of and how your physiology is reacting to all the 180 00:09:42,400 --> 00:09:45,679 Speaker 1: things that you have to react to. And honestly, it's 181 00:09:45,800 --> 00:09:48,679 Speaker 1: really it's it's eye opening to see what's possible. So 182 00:09:48,720 --> 00:09:51,439 Speaker 1: for me, the experience was, Wow, it's a great product. 183 00:09:52,120 --> 00:09:54,960 Speaker 1: It's really interesting. I haven't seen anybody you know, do 184 00:09:55,080 --> 00:09:56,920 Speaker 1: this with a with a form factor like a ring. 185 00:09:57,440 --> 00:09:59,920 Speaker 1: It's not another digital mouth to feed. It's not asking 186 00:10:00,080 --> 00:10:02,680 Speaker 1: you to do things. It's just passively monitoring you in 187 00:10:02,679 --> 00:10:04,920 Speaker 1: the background and making sure that you have the information 188 00:10:05,040 --> 00:10:06,840 Speaker 1: you need to make the best decisions about your help. 189 00:10:07,040 --> 00:10:11,200 Speaker 1: Honest and quite quite fundamentally, you know, the software experience 190 00:10:11,360 --> 00:10:14,079 Speaker 1: was off the charge. So all of these things added 191 00:10:14,120 --> 00:10:17,400 Speaker 1: up to like, I'm really interested in this company. 192 00:10:17,600 --> 00:10:21,040 Speaker 3: Yeah, yeah, you know candidly I And I'm sure I'll 193 00:10:21,080 --> 00:10:23,520 Speaker 3: talk about my experience with wearables in the intro, so 194 00:10:23,559 --> 00:10:26,000 Speaker 3: I won't go too much into it now with you. 195 00:10:26,120 --> 00:10:29,440 Speaker 3: But I have tried so many things by the nature 196 00:10:29,480 --> 00:10:33,720 Speaker 3: of my job and of reviewing items for different editorial outlets, 197 00:10:33,760 --> 00:10:38,320 Speaker 3: and for years from twenty nineteen to probably twenty twenty two, 198 00:10:38,920 --> 00:10:42,000 Speaker 3: maybe I wore a whoop strap and I loved it. 199 00:10:42,080 --> 00:10:44,200 Speaker 3: I love being able to get the data. I loved 200 00:10:44,240 --> 00:10:47,120 Speaker 3: all the information. But what it ended up coming down 201 00:10:47,160 --> 00:10:49,680 Speaker 3: to for me, and the reason that I switched was 202 00:10:49,760 --> 00:10:53,600 Speaker 3: I was tired of in the summer having inconsistencies with 203 00:10:53,679 --> 00:10:56,480 Speaker 3: my data because I would take off the whoopstrap because 204 00:10:56,520 --> 00:10:59,599 Speaker 3: I didn't want a tandline, and then some days I 205 00:10:59,600 --> 00:11:01,360 Speaker 3: would forge to put it on, some days I would 206 00:11:01,400 --> 00:11:03,840 Speaker 3: forget where I put it all together, et cetera. And 207 00:11:03,920 --> 00:11:05,839 Speaker 3: so I said, one day, you know what, I think, 208 00:11:05,880 --> 00:11:08,200 Speaker 3: I'm finally going to try the or ring and see 209 00:11:08,200 --> 00:11:09,280 Speaker 3: how it feels on my finger. 210 00:11:09,520 --> 00:11:10,800 Speaker 2: And I haven't gone back since. 211 00:11:11,720 --> 00:11:15,400 Speaker 1: Yeah. I think the comfort and the kind of ease 212 00:11:15,679 --> 00:11:18,760 Speaker 1: and frictionless kind of approach to just having a ring. 213 00:11:19,040 --> 00:11:21,200 Speaker 1: You know, people who wear jewelry, they don't take their 214 00:11:21,240 --> 00:11:23,240 Speaker 1: rings off. I mean maybe they do every now and then, 215 00:11:23,280 --> 00:11:25,400 Speaker 1: but by and large, you wear all the time, and 216 00:11:25,760 --> 00:11:28,240 Speaker 1: I think that really does help. It adds to your 217 00:11:28,280 --> 00:11:31,319 Speaker 1: point continuous data collection, so that you start to see 218 00:11:31,520 --> 00:11:33,920 Speaker 1: deviations from your baseline, and that's really what ARA is 219 00:11:33,960 --> 00:11:37,200 Speaker 1: telling you, like something's either off or wow, you're doing 220 00:11:37,200 --> 00:11:37,720 Speaker 1: great today. 221 00:11:38,320 --> 00:11:40,320 Speaker 3: Yeah, over while you're doing great today, which is the 222 00:11:40,360 --> 00:11:44,240 Speaker 3: goal most days, right, But clearly the reason why we're 223 00:11:44,240 --> 00:11:47,000 Speaker 3: wearing this is to learn all of the different things 224 00:11:47,000 --> 00:11:49,160 Speaker 3: that we can do that are within our control, so 225 00:11:49,200 --> 00:11:53,360 Speaker 3: that you wake up regularly feeling like you're doing good today. 226 00:11:53,480 --> 00:11:57,360 Speaker 3: So tell me before we dive into kind of the 227 00:11:57,400 --> 00:12:00,600 Speaker 3: science in particulars of wearables, how was it for you 228 00:12:00,679 --> 00:12:04,559 Speaker 3: when you got started at AURA, because, as you mentioned, 229 00:12:04,640 --> 00:12:08,160 Speaker 3: it was very different than what you were doing previously. 230 00:12:08,080 --> 00:12:10,160 Speaker 1: That's right, Yeah, so it was a huge learning curve 231 00:12:10,880 --> 00:12:13,439 Speaker 1: and I love learning curbs. Actually, it's probably when I'm 232 00:12:13,440 --> 00:12:16,480 Speaker 1: most engaged in, you know, being an human being, when 233 00:12:16,520 --> 00:12:19,040 Speaker 1: your brain has really turned on and there was lots 234 00:12:19,040 --> 00:12:22,319 Speaker 1: to learn about. It was science or physiology or physics 235 00:12:22,440 --> 00:12:24,439 Speaker 1: or you know, the notions of how to run a 236 00:12:24,480 --> 00:12:28,480 Speaker 1: hardware business. And frankly, the good news and the bad 237 00:12:28,559 --> 00:12:31,400 Speaker 1: news is I was incredibly energized. And I was also 238 00:12:31,800 --> 00:12:34,679 Speaker 1: I think my readiness score probably dropped about twenty points 239 00:12:34,679 --> 00:12:39,560 Speaker 1: in my HRV about dead Zegonds, you know, for the 240 00:12:39,559 --> 00:12:42,520 Speaker 1: first six months there as we were, you know, kind 241 00:12:42,520 --> 00:12:45,680 Speaker 1: of navigating some interesting times. I think if you remember, 242 00:12:45,760 --> 00:12:47,839 Speaker 1: right around when I joined was the Ukraine War and 243 00:12:47,880 --> 00:12:50,439 Speaker 1: the stock market kind of went a little sideways, and 244 00:12:50,960 --> 00:12:53,240 Speaker 1: throughout it all, actually Or has been an incredibly strong 245 00:12:53,280 --> 00:12:55,800 Speaker 1: business and has been growing like a weed. I don't 246 00:12:55,800 --> 00:12:58,240 Speaker 1: know if this is your perception. I certainly, you know, 247 00:12:58,280 --> 00:13:00,560 Speaker 1: can see the numbers from inside the businesiness to see 248 00:13:00,559 --> 00:13:04,640 Speaker 1: how successful the product has been. But just experientially, I 249 00:13:04,640 --> 00:13:06,160 Speaker 1: don't know about you, but you know, I go to 250 00:13:06,240 --> 00:13:08,760 Speaker 1: like an airport or a bar, and I guarantee you 251 00:13:08,800 --> 00:13:10,600 Speaker 1: within ten feet to me as someone wearing a horror. 252 00:13:12,200 --> 00:13:13,000 Speaker 2: Isn't that wild? 253 00:13:14,120 --> 00:13:15,959 Speaker 1: Yeah? It is, I think, and it's and it wasn't 254 00:13:15,960 --> 00:13:17,920 Speaker 1: that way. I think, you know, two years ago. I 255 00:13:17,920 --> 00:13:20,640 Speaker 1: think it's really picked up steam, you know, for a 256 00:13:20,720 --> 00:13:23,480 Speaker 1: variety of reasons. But I think to what you highlighted, 257 00:13:23,480 --> 00:13:25,840 Speaker 1: which is like the comfort of the form factor, the ease, 258 00:13:26,600 --> 00:13:29,160 Speaker 1: the quality of the data, the continuous data, the insights 259 00:13:29,200 --> 00:13:32,240 Speaker 1: that are provided, the overall experience for us, just it's great. 260 00:13:32,280 --> 00:13:33,560 Speaker 1: I got to hand it to the team. They've done 261 00:13:33,559 --> 00:13:34,400 Speaker 1: a fantastic job. 262 00:13:35,320 --> 00:13:37,560 Speaker 3: Yeah, so from the get go, one of the most 263 00:13:37,559 --> 00:13:40,520 Speaker 3: difficult things for you was a little bit of a 264 00:13:40,600 --> 00:13:43,640 Speaker 3: learning curve, although you did enjoy it, and then also 265 00:13:44,120 --> 00:13:46,760 Speaker 3: trying to make time for everything probably to do all 266 00:13:46,880 --> 00:13:49,800 Speaker 3: that learning and also to accommodate for the things that 267 00:13:49,880 --> 00:13:52,679 Speaker 3: your body actually needed. That the device that you were 268 00:13:52,720 --> 00:13:55,440 Speaker 3: onboarding was telling you that you were struggling with. 269 00:13:55,760 --> 00:13:58,440 Speaker 2: What do you do in those situations? 270 00:13:58,520 --> 00:14:02,160 Speaker 3: What gives in a situation where life is feeling really heavy, 271 00:14:02,240 --> 00:14:04,120 Speaker 3: what do you change or mix up? 272 00:14:04,160 --> 00:14:07,640 Speaker 1: First? Yeah, it's a great question. I think it's different 273 00:14:07,640 --> 00:14:11,840 Speaker 1: for everybody. For me, I think sleep was this amazing unlock. 274 00:14:11,920 --> 00:14:14,480 Speaker 1: I will say that, you know, I had kids in 275 00:14:14,480 --> 00:14:17,400 Speaker 1: my thirties, had high pressure jobs, and then you know, 276 00:14:17,440 --> 00:14:20,200 Speaker 1: a career, and the demands on your time from those 277 00:14:20,240 --> 00:14:23,520 Speaker 1: things are significant, and so if you're going to you 278 00:14:23,520 --> 00:14:25,440 Speaker 1: know whatever, keep up with your shows, you probably end 279 00:14:25,560 --> 00:14:27,800 Speaker 1: up watching your show at eleven PM before you go 280 00:14:27,840 --> 00:14:32,080 Speaker 1: to bed. I really had to be clear that I 281 00:14:32,120 --> 00:14:36,400 Speaker 1: think I had been sleep deprived and changing that the 282 00:14:36,480 --> 00:14:39,200 Speaker 1: impact of that was was really profound, and in fact, 283 00:14:39,200 --> 00:14:41,760 Speaker 1: it made me committed through the period of onboarding Aura. 284 00:14:42,040 --> 00:14:44,960 Speaker 1: It made me committed to protecting that and you know, 285 00:14:45,000 --> 00:14:47,600 Speaker 1: to try to get to bed at the you know, 286 00:14:47,640 --> 00:14:50,120 Speaker 1: the earliest hour I thought I could recently do it, 287 00:14:50,240 --> 00:14:53,400 Speaker 1: and the prioritize sleep over other things. You know, I 288 00:14:53,440 --> 00:14:55,520 Speaker 1: probably am not as caught up on all my Netflix 289 00:14:55,560 --> 00:14:57,840 Speaker 1: shows as I would like to be. You know, I'm 290 00:14:57,840 --> 00:15:00,000 Speaker 1: more committed to it and to be intentional about how 291 00:15:00,000 --> 00:15:03,280 Speaker 1: how I approached sleep. Now, the flip side of that, 292 00:15:03,400 --> 00:15:06,680 Speaker 1: of course, too is you know, sleep is like a 293 00:15:06,680 --> 00:15:10,120 Speaker 1: wonderful drug. It affects all these parts of your physiology. 294 00:15:10,160 --> 00:15:14,120 Speaker 1: Affects your mood, it affects your energy, it affects your appetite. 295 00:15:14,120 --> 00:15:16,920 Speaker 1: You know, it helps you regulate your appetite. But it 296 00:15:16,960 --> 00:15:18,760 Speaker 1: also I think gives you energy, which I think in 297 00:15:18,840 --> 00:15:22,160 Speaker 1: turn enables you to be active. And so that's the 298 00:15:22,200 --> 00:15:25,359 Speaker 1: other thing that I made a really conscious effort to protect, 299 00:15:25,960 --> 00:15:28,480 Speaker 1: even though I don't always succeed, but to protect activity 300 00:15:28,760 --> 00:15:31,840 Speaker 1: and protect movement, whether that's like walking to work in 301 00:15:31,880 --> 00:15:34,200 Speaker 1: the mornings and making that part of my regular routine, 302 00:15:34,840 --> 00:15:37,080 Speaker 1: or you know, making sure I have two or three 303 00:15:37,200 --> 00:15:42,560 Speaker 1: pretty good cardio and weight workouts a week, mostly because 304 00:15:42,560 --> 00:15:45,040 Speaker 1: I think one it's it's really positive for my health, 305 00:15:45,080 --> 00:15:46,920 Speaker 1: but also it's great for stress management. I think lots 306 00:15:46,920 --> 00:15:49,840 Speaker 1: of people know this. That is a wonderful way to 307 00:15:50,120 --> 00:15:53,480 Speaker 1: manage stress and kind of work out those those stresses 308 00:15:53,600 --> 00:15:55,320 Speaker 1: on you. So those are the two things that I 309 00:15:55,360 --> 00:15:58,480 Speaker 1: really focused on more recently, I've been very focused on 310 00:15:58,560 --> 00:16:03,640 Speaker 1: diet and nutrition wearing a CGM, and have worn a 311 00:16:03,680 --> 00:16:07,920 Speaker 1: CGM for quite some time, mostly to sort of understand, 312 00:16:08,400 --> 00:16:10,480 Speaker 1: you know, how my body reacts to certain foods and 313 00:16:10,520 --> 00:16:12,880 Speaker 1: to make choices that are really intentional about what I 314 00:16:12,880 --> 00:16:15,720 Speaker 1: eat and what I eat, but how much I eat. 315 00:16:16,480 --> 00:16:19,920 Speaker 3: I definitely want to circle back on this conversation of 316 00:16:20,040 --> 00:16:22,600 Speaker 3: nutrition and maybe learn a little bit, if you're open 317 00:16:22,680 --> 00:16:26,360 Speaker 3: to it, about what you've learned from those tweaks and 318 00:16:26,360 --> 00:16:29,320 Speaker 3: what you're seeing within your data. But before we do that, 319 00:16:29,520 --> 00:16:32,600 Speaker 3: I think now is a good time to start with 320 00:16:33,000 --> 00:16:38,880 Speaker 3: the basic question why wear a wearable at all? 321 00:16:38,920 --> 00:16:42,320 Speaker 1: Why should you wear a wearable? I think pretty much 322 00:16:42,680 --> 00:16:47,400 Speaker 1: it's really important for folks to understand that a wearable 323 00:16:47,480 --> 00:16:50,240 Speaker 1: is not just a fitness tracker, and I would argue 324 00:16:50,240 --> 00:16:52,040 Speaker 1: that you should wear an r ring, but I think 325 00:16:52,040 --> 00:16:53,920 Speaker 1: the reality is that if you wear any kind of wearable, 326 00:16:53,920 --> 00:16:58,800 Speaker 1: you're starting to be more aware of your physiology. More movement, 327 00:16:58,880 --> 00:17:00,720 Speaker 1: more exercise. That is going to be better for you. 328 00:17:01,920 --> 00:17:04,159 Speaker 1: I think that's that's a that's a powerful thing. You 329 00:17:04,200 --> 00:17:06,840 Speaker 1: should move every day you do that, you will be healthier, 330 00:17:06,880 --> 00:17:10,440 Speaker 1: you will live longer. But I think there's a future here, 331 00:17:10,760 --> 00:17:13,359 Speaker 1: and that future is that everybody on the planet who 332 00:17:13,440 --> 00:17:16,199 Speaker 1: has a smartphone already, they already have a really powerful 333 00:17:16,240 --> 00:17:19,679 Speaker 1: computing device, should have sensors on their body that are 334 00:17:19,680 --> 00:17:22,560 Speaker 1: as non intrusive and as comfortable and kind of woven 335 00:17:22,640 --> 00:17:25,480 Speaker 1: into the fabric of their daily life as much as possible. 336 00:17:25,760 --> 00:17:29,560 Speaker 1: It's collecting data and referring that data to this device, 337 00:17:30,119 --> 00:17:33,520 Speaker 1: and then that can function kind of like a little 338 00:17:33,520 --> 00:17:36,160 Speaker 1: bit your guardian angel, a little bit your accountability buddy. 339 00:17:36,160 --> 00:17:37,639 Speaker 1: But you know, think of it as like the doctor 340 00:17:37,680 --> 00:17:40,160 Speaker 1: who instead of seeing your doctor once a year, you've 341 00:17:40,200 --> 00:17:42,400 Speaker 1: got this person who's looking out for your health every 342 00:17:42,440 --> 00:17:45,840 Speaker 1: day and not just you know, making a comparison of 343 00:17:46,160 --> 00:17:47,960 Speaker 1: what you should do and trying to give you some 344 00:17:48,000 --> 00:17:50,399 Speaker 1: genericized advice that may or may not be right for 345 00:17:50,440 --> 00:17:53,320 Speaker 1: you based on your age, your health condition, you know, 346 00:17:53,560 --> 00:17:56,080 Speaker 1: what what kind of athlete or not athlete you are, 347 00:17:56,280 --> 00:17:57,840 Speaker 1: or how you're what you're doing in your life, and 348 00:17:57,840 --> 00:18:00,359 Speaker 1: whether or not you have a chronic illness. Understand all 349 00:18:00,359 --> 00:18:03,960 Speaker 1: those things and providing you inside and guidance. I just 350 00:18:04,000 --> 00:18:06,119 Speaker 1: think that is I think that's a really compelling vision. 351 00:18:06,600 --> 00:18:09,280 Speaker 1: Now totally many people come to it saying I just 352 00:18:09,320 --> 00:18:11,439 Speaker 1: want to I just want an activity tractor, and then 353 00:18:11,480 --> 00:18:15,080 Speaker 1: they learn, particularly with AURA, that there's much more going 354 00:18:15,119 --> 00:18:17,560 Speaker 1: on than just tracking activity. You know, we talked a 355 00:18:17,560 --> 00:18:20,600 Speaker 1: lot about sleep already, understanding how you can use sleep. 356 00:18:20,720 --> 00:18:23,760 Speaker 1: It's like a superpower, you know. I think some of 357 00:18:23,800 --> 00:18:25,800 Speaker 1: the some of the most effective people on the planet 358 00:18:25,840 --> 00:18:28,840 Speaker 1: have have figured out that sleep is an incredible advantage 359 00:18:28,840 --> 00:18:31,080 Speaker 1: for them in terms of cognition, in terms of energy, 360 00:18:31,080 --> 00:18:33,000 Speaker 1: in terms of mood, in terms of their impact on 361 00:18:33,000 --> 00:18:36,679 Speaker 1: the world. I think there's other factors as well. I 362 00:18:36,680 --> 00:18:39,240 Speaker 1: think there's the factor of you know, how do you 363 00:18:39,280 --> 00:18:41,879 Speaker 1: want to live your life? You want to live a long, 364 00:18:41,960 --> 00:18:44,439 Speaker 1: healthy life, and I think having a wearable that's like 365 00:18:44,720 --> 00:18:48,760 Speaker 1: showing you that that some of your behaviors are conducive 366 00:18:48,800 --> 00:18:50,639 Speaker 1: to living a long, healthy life and some are not. 367 00:18:50,920 --> 00:18:52,760 Speaker 1: One of the classic ones we hear this slot, I'm 368 00:18:52,760 --> 00:18:55,760 Speaker 1: sure you've purpose too. What's the thing that most often 369 00:18:55,880 --> 00:18:59,879 Speaker 1: happens after wearing an ora R? People drink less. And 370 00:19:00,280 --> 00:19:02,800 Speaker 1: the reason why is because they can see the impact 371 00:19:02,880 --> 00:19:07,400 Speaker 1: of alcohol, which effectively metabolizes into a poison in your body. 372 00:19:07,680 --> 00:19:10,280 Speaker 1: They can see the impact on them. Now, of course, 373 00:19:10,280 --> 00:19:12,280 Speaker 1: we all know about hangovers, but like think about it, 374 00:19:12,480 --> 00:19:15,119 Speaker 1: a glass of wine can really know coum up your 375 00:19:15,320 --> 00:19:17,680 Speaker 1: ram sleep and that can affect your cognition today in 376 00:19:17,720 --> 00:19:20,040 Speaker 1: a big way. And so it's a really powerful it's 377 00:19:20,040 --> 00:19:22,359 Speaker 1: a really powerful kind of insight I think for people 378 00:19:22,359 --> 00:19:24,200 Speaker 1: to understand what are all the ways that. 379 00:19:24,560 --> 00:19:29,760 Speaker 3: A wearable help Two immediate follow up questions. The first 380 00:19:30,040 --> 00:19:34,359 Speaker 3: is about something I wrote on for GQ. I believe 381 00:19:34,359 --> 00:19:36,120 Speaker 3: it was last year or the year before, and that 382 00:19:36,320 --> 00:19:39,000 Speaker 3: is what we coin to be the no cebo effect, 383 00:19:39,280 --> 00:19:42,159 Speaker 3: in that you have a wearable, you wake up in 384 00:19:42,200 --> 00:19:46,360 Speaker 3: the morning and it tells you maybe what you may 385 00:19:46,440 --> 00:19:48,359 Speaker 3: or may not already know, that you didn't have a 386 00:19:48,359 --> 00:19:51,720 Speaker 3: good night of sleep. You wake up your you're like, well, 387 00:19:52,160 --> 00:19:55,479 Speaker 3: today's a wash, Like today is just garbage. I'm not 388 00:19:55,560 --> 00:19:58,719 Speaker 3: going to try talk to me about the school of 389 00:19:58,760 --> 00:20:02,920 Speaker 3: thought then, right, because for so many people that's why 390 00:20:02,960 --> 00:20:06,120 Speaker 3: they might not even be interested in wearing a wearable 391 00:20:06,160 --> 00:20:08,480 Speaker 3: at all, because maybe you do wake up and you 392 00:20:08,600 --> 00:20:12,320 Speaker 3: feel okay, but you're wearable is telling you that your garbage. 393 00:20:13,520 --> 00:20:17,400 Speaker 1: So then what happens, you know? I think we all 394 00:20:17,440 --> 00:20:20,080 Speaker 1: have the moments where we wonder, how how we're going 395 00:20:20,080 --> 00:20:21,879 Speaker 1: to get through the day based on how we feel. 396 00:20:22,400 --> 00:20:23,160 Speaker 2: Yeah. 397 00:20:23,240 --> 00:20:26,440 Speaker 1: And the thing is is that the the metrics that 398 00:20:26,480 --> 00:20:29,480 Speaker 1: are coming to you through your wearable are you know, 399 00:20:29,520 --> 00:20:32,000 Speaker 1: they're measured metrics. You know, they're telling you something. Whether 400 00:20:32,080 --> 00:20:33,359 Speaker 1: or not you want to hear it or whether or 401 00:20:33,400 --> 00:20:34,919 Speaker 1: not you want to act on it, that's really up 402 00:20:34,960 --> 00:20:39,480 Speaker 1: to you. But you know, I think on the on 403 00:20:39,600 --> 00:20:43,399 Speaker 1: the whole, the upsides of knowing where you sit and 404 00:20:43,440 --> 00:20:46,360 Speaker 1: the times that that I think AURA is most compelling 405 00:20:46,560 --> 00:20:49,600 Speaker 1: is when it gets it right and you're like, you know, 406 00:20:50,680 --> 00:20:52,440 Speaker 1: I have been dragging and I'm not sure why, and 407 00:20:52,520 --> 00:20:54,520 Speaker 1: let me see if I can change the behavior that 408 00:20:54,600 --> 00:20:57,159 Speaker 1: makes me do that. Or man, I really am stressed 409 00:20:57,200 --> 00:20:59,119 Speaker 1: and I really ought to do something about that. To 410 00:20:59,200 --> 00:21:01,600 Speaker 1: relieve that stress, there's a breathing exercise, or to take 411 00:21:01,640 --> 00:21:04,920 Speaker 1: a minute, you know, walk around outside. It's it's these 412 00:21:04,920 --> 00:21:07,960 Speaker 1: sort of small interventions that I think are so critical 413 00:21:08,400 --> 00:21:13,160 Speaker 1: to addressing the pressures of daily life that are building 414 00:21:13,240 --> 00:21:16,040 Speaker 1: up around you. Now, on a day that you get 415 00:21:16,080 --> 00:21:17,920 Speaker 1: a piece of feedback that says, hey, you know what, 416 00:21:17,960 --> 00:21:20,960 Speaker 1: maybe maybe today's a day for taking it easy, I 417 00:21:21,000 --> 00:21:23,239 Speaker 1: think the benefit of that is not that you you know, 418 00:21:23,520 --> 00:21:26,919 Speaker 1: blow off all of your activities or forget to do something, 419 00:21:26,960 --> 00:21:29,479 Speaker 1: or decide not to do something. It's that you're allowing 420 00:21:29,520 --> 00:21:33,080 Speaker 1: yourself a little bit of grace. And in a funny way, 421 00:21:33,080 --> 00:21:35,800 Speaker 1: I actually think this is what or does maybe uh 422 00:21:36,119 --> 00:21:39,320 Speaker 1: maybe uniquely where where other wearables might be saying, you know, 423 00:21:39,400 --> 00:21:41,199 Speaker 1: come on, get off the couch, you know, get your 424 00:21:41,240 --> 00:21:42,920 Speaker 1: steps in, let's go. You know, they're kind of they're 425 00:21:43,000 --> 00:21:45,240 Speaker 1: kind of pushing for you to push it and always 426 00:21:45,240 --> 00:21:48,639 Speaker 1: be pushing, which, by the way, perfectly acceptable. But but 427 00:21:48,720 --> 00:21:51,119 Speaker 1: for most people who are not trying to train for 428 00:21:51,160 --> 00:21:54,240 Speaker 1: a marathon or maybe are not you know, uh, you 429 00:21:54,280 --> 00:21:57,960 Speaker 1: know super athletes, honestly, like getting through the days is 430 00:21:58,359 --> 00:22:01,120 Speaker 1: work out enough and so you can give yourself some 431 00:22:01,200 --> 00:22:03,800 Speaker 1: grace as you navigate your life. Like I actually think 432 00:22:03,800 --> 00:22:07,560 Speaker 1: that's a really really powerful and valuable thing. And it's 433 00:22:07,600 --> 00:22:09,919 Speaker 1: a subtle thing and you don't experience it until you 434 00:22:09,960 --> 00:22:11,679 Speaker 1: have one and you start to realize that this is 435 00:22:11,680 --> 00:22:13,680 Speaker 1: what it's telling you that like maybe today's a day 436 00:22:13,800 --> 00:22:15,760 Speaker 1: you know, to not try and to go for it. 437 00:22:16,880 --> 00:22:19,680 Speaker 1: And then then you realize, yeah, this thing really understands 438 00:22:19,680 --> 00:22:22,560 Speaker 1: how I feel and in fact telling me something I 439 00:22:22,640 --> 00:22:26,200 Speaker 1: don't know, M and I think I think it's interesting. 440 00:22:26,200 --> 00:22:27,720 Speaker 1: I don't know. I mean, what's your take? Do you 441 00:22:27,800 --> 00:22:29,440 Speaker 1: have a do you have a view on how how 442 00:22:29,480 --> 00:22:31,200 Speaker 1: people should be using wearables this way? 443 00:22:32,119 --> 00:22:33,000 Speaker 2: Not necessarily? 444 00:22:33,200 --> 00:22:37,280 Speaker 3: I think for me, when it comes to the days 445 00:22:37,560 --> 00:22:41,520 Speaker 3: where you otherwise would feel fine, but you're wearable as 446 00:22:41,600 --> 00:22:44,520 Speaker 3: telling you that something's off, I do agree with you 447 00:22:44,720 --> 00:22:49,280 Speaker 3: that that's an opportunity rather than something that should be 448 00:22:49,359 --> 00:22:53,040 Speaker 3: interpreted as well. The rest of the day is trash, right, 449 00:22:53,080 --> 00:22:58,840 Speaker 3: And so if we then take ownership over our opportunity 450 00:22:59,200 --> 00:23:05,439 Speaker 3: to interpret the data and in addition think about what 451 00:23:05,560 --> 00:23:09,119 Speaker 3: happened the day before, then that is where. 452 00:23:09,119 --> 00:23:12,000 Speaker 2: We can really do something positive for ourselves. 453 00:23:12,320 --> 00:23:18,879 Speaker 3: And that also involves accountability and interactivity on the user side, right, 454 00:23:18,960 --> 00:23:22,359 Speaker 3: because if you're not keeping track of the different habits 455 00:23:22,480 --> 00:23:25,600 Speaker 3: or as you were speaking about how you're really dialing 456 00:23:25,640 --> 00:23:28,680 Speaker 3: in now on your diet, if you're not remembering or 457 00:23:28,760 --> 00:23:32,399 Speaker 3: keeping track or logging it within the app what's going on, 458 00:23:32,960 --> 00:23:35,840 Speaker 3: then you're just going to have data that's not necessarily 459 00:23:36,320 --> 00:23:37,200 Speaker 3: serving you. 460 00:23:37,280 --> 00:23:39,240 Speaker 2: Maybe, so it's up to. 461 00:23:39,160 --> 00:23:43,400 Speaker 3: You to work with the wearable if you want to 462 00:23:43,560 --> 00:23:47,240 Speaker 3: learn more about yourself so that you can do something 463 00:23:47,280 --> 00:23:48,800 Speaker 3: with that information going forward. 464 00:23:50,080 --> 00:23:53,639 Speaker 1: I think that's spot on, and I think this idea 465 00:23:53,800 --> 00:23:57,040 Speaker 1: that somehow you have to do what you're wearable says. 466 00:23:57,040 --> 00:23:59,000 Speaker 1: I think that's kind of, you know, it kind of 467 00:23:59,040 --> 00:24:03,000 Speaker 1: misses the market. I do think there is just so 468 00:24:03,200 --> 00:24:06,000 Speaker 1: much value in being able to see the impact of 469 00:24:06,480 --> 00:24:10,280 Speaker 1: discrete behaviors or habits and then to recognize that those 470 00:24:10,320 --> 00:24:12,760 Speaker 1: things are within your control. I mean, look at this way, 471 00:24:13,280 --> 00:24:16,440 Speaker 1: of the things that might kill you over the course 472 00:24:16,440 --> 00:24:19,840 Speaker 1: of your life that are health related, something like sixty 473 00:24:19,880 --> 00:24:23,280 Speaker 1: percent of those factors and maybe sixty percent of the 474 00:24:23,280 --> 00:24:27,639 Speaker 1: fatalities that are a result they are behavioral in nature. 475 00:24:28,040 --> 00:24:30,359 Speaker 1: You know. It's it's the degree to which you sleep. 476 00:24:30,800 --> 00:24:33,119 Speaker 1: It's the degree to which you have a healthy diet. 477 00:24:33,200 --> 00:24:36,159 Speaker 1: It's a degree to which you, you know, keep your 478 00:24:36,680 --> 00:24:40,840 Speaker 1: body moving and keep your physical health. It's a little 479 00:24:40,840 --> 00:24:43,359 Speaker 1: bit your emotional wellness and your kind of you know, 480 00:24:43,440 --> 00:24:46,520 Speaker 1: the ability to find balance in your life. It's the 481 00:24:46,520 --> 00:24:48,840 Speaker 1: social connection and community. These are all the factors that 482 00:24:48,920 --> 00:24:52,440 Speaker 1: like drive wellness and maybe even ultimately drive your health 483 00:24:52,840 --> 00:24:55,359 Speaker 1: that if you don't pay attention to what are the 484 00:24:55,359 --> 00:24:59,280 Speaker 1: results heart attack, the diabeites, You know, those two things 485 00:24:59,320 --> 00:25:00,800 Speaker 1: are the top two ailers in the world, and they 486 00:25:00,800 --> 00:25:04,040 Speaker 1: are very much the behavior. Certainly there's genetic factors as 487 00:25:04,040 --> 00:25:06,439 Speaker 1: well of the things that are really going to affect 488 00:25:06,440 --> 00:25:08,240 Speaker 1: your health. Behavior is is so powerful and if you 489 00:25:08,280 --> 00:25:11,480 Speaker 1: can learn how to modify your behavior, and if something 490 00:25:11,520 --> 00:25:13,080 Speaker 1: helps you do that, then you should absolutely take. 491 00:25:12,960 --> 00:25:14,760 Speaker 2: It back to it. Yeah, I hear you. 492 00:25:14,880 --> 00:25:18,760 Speaker 3: So then the follow up question, the second thing here 493 00:25:19,280 --> 00:25:24,240 Speaker 3: is what keeps someone wearing a wearable if they feel 494 00:25:24,280 --> 00:25:27,840 Speaker 3: as though they've learned what they need to learn from it. 495 00:25:28,119 --> 00:25:32,880 Speaker 3: Why do we stick with wearing wearables when we've had 496 00:25:32,920 --> 00:25:35,800 Speaker 3: the experience Okay, I know if I drink X amount, 497 00:25:36,119 --> 00:25:38,159 Speaker 3: I'm not going to recover well. Or I know that 498 00:25:38,320 --> 00:25:41,200 Speaker 3: if I eat too close to bed, this is what's 499 00:25:41,240 --> 00:25:43,639 Speaker 3: going to happen for me. So why keep wearing a 500 00:25:43,640 --> 00:25:44,400 Speaker 3: wearable at all? 501 00:25:45,119 --> 00:25:48,560 Speaker 1: So I think this is a really interesting question, particularly 502 00:25:48,640 --> 00:25:51,359 Speaker 1: for AURA, because the thing that is most surprising to 503 00:25:51,400 --> 00:25:56,800 Speaker 1: me about AURA is how good the retention is as 504 00:25:56,880 --> 00:26:00,399 Speaker 1: a metric relative to what we understand to the retention 505 00:26:00,480 --> 00:26:03,959 Speaker 1: of other wearables. You know, Famously, if you look at 506 00:26:03,960 --> 00:26:07,480 Speaker 1: the fitbit s one, you know some something like a 507 00:26:07,600 --> 00:26:10,440 Speaker 1: third of the you know fitbits that people are wearing, 508 00:26:10,480 --> 00:26:13,560 Speaker 1: we're still in, you know, being being used twelve months later. 509 00:26:14,720 --> 00:26:18,479 Speaker 1: I think what what is most compelling for me is 510 00:26:18,520 --> 00:26:22,160 Speaker 1: to is to have people understand that that their health 511 00:26:22,160 --> 00:26:24,240 Speaker 1: status and the behaviors that are healthy for them, it's 512 00:26:24,280 --> 00:26:27,879 Speaker 1: not static. And to understand that while there are some 513 00:26:27,920 --> 00:26:32,320 Speaker 1: generalized things that help everybody their life and their life circumstances, 514 00:26:32,359 --> 00:26:35,400 Speaker 1: and their genotype and their epigenome and all the things 515 00:26:35,440 --> 00:26:39,600 Speaker 1: that inform their physiology are uniquely theirs, and so there's 516 00:26:39,800 --> 00:26:43,320 Speaker 1: somewhat of an unlimited surface of learning to be had 517 00:26:44,000 --> 00:26:46,440 Speaker 1: because as you go through life, your life condition changes. 518 00:26:46,480 --> 00:26:49,160 Speaker 1: Actually it's interesting today we just introduced a new capability, 519 00:26:49,680 --> 00:26:53,399 Speaker 1: which is it's called Pregnancy Insights, so it's live in 520 00:26:53,440 --> 00:26:55,600 Speaker 1: the app. Now. What it basically does is if you 521 00:26:55,680 --> 00:26:58,120 Speaker 1: tag pregnancy or you tell the app that you're pregnant, 522 00:26:58,400 --> 00:26:59,880 Speaker 1: it asks you when your due date is, and it's 523 00:27:00,080 --> 00:27:04,399 Speaker 1: it's kind of a clock of your pregnancy, and it 524 00:27:04,440 --> 00:27:06,760 Speaker 1: gives you guidance as you moved through each stage of 525 00:27:06,800 --> 00:27:09,840 Speaker 1: your pregnancy, and sometimes on a daily or weekly basis, 526 00:27:10,080 --> 00:27:12,280 Speaker 1: say this is what you should be expected. You know, 527 00:27:12,440 --> 00:27:15,960 Speaker 1: your your HRV actually probably will will improve during the 528 00:27:15,960 --> 00:27:18,159 Speaker 1: first sromester and oh, by the way, like you're going 529 00:27:18,240 --> 00:27:21,040 Speaker 1: to be sleeping less and your temperature is going to 530 00:27:21,040 --> 00:27:23,600 Speaker 1: go a little bit haywire. Here like being able to 531 00:27:23,640 --> 00:27:27,400 Speaker 1: set that context for someone that's a very discreete journey, 532 00:27:28,119 --> 00:27:30,200 Speaker 1: and it's very different from all the time beforehand. You 533 00:27:30,240 --> 00:27:32,120 Speaker 1: know how I know this because for a long time 534 00:27:32,160 --> 00:27:34,280 Speaker 1: before we introduce this feature, one of the most consistent 535 00:27:34,280 --> 00:27:36,919 Speaker 1: pieces of feedback was, Hey, when I get pregnant, I 536 00:27:37,000 --> 00:27:39,720 Speaker 1: just my data goes haywire and it's not meaningful to 537 00:27:39,760 --> 00:27:41,840 Speaker 1: meeting because I don't I don't, you know, my data's 538 00:27:41,880 --> 00:27:44,520 Speaker 1: gone crazy, but normally my readiness is high. Now it's tanked. 539 00:27:44,840 --> 00:27:46,600 Speaker 1: What is this? What's going on? How am I supposed 540 00:27:46,600 --> 00:27:48,440 Speaker 1: to be listening to my body during during pregnancy? Because 541 00:27:48,440 --> 00:27:51,119 Speaker 1: it doesn't make sense. So what's really interesting is I 542 00:27:51,160 --> 00:27:53,480 Speaker 1: think about why you should wear a wearable and why 543 00:27:53,520 --> 00:27:56,600 Speaker 1: you should keep wearing a wearable is that you have 544 00:27:56,640 --> 00:27:58,800 Speaker 1: these sort of daily cycles we just talked about. You know, 545 00:27:58,840 --> 00:28:01,480 Speaker 1: you sleep well, you feel good. What did you do 546 00:28:01,560 --> 00:28:03,040 Speaker 1: during the day, How are you going to you know, 547 00:28:03,119 --> 00:28:06,200 Speaker 1: how how are you meeting your activity goals? Are you 548 00:28:06,240 --> 00:28:09,119 Speaker 1: feeling health? What's your mood, what's your stress level? All 549 00:28:09,160 --> 00:28:11,479 Speaker 1: these things are sure your daily activities, but you might 550 00:28:11,520 --> 00:28:15,520 Speaker 1: also go through a real transition. For women, it's obvious 551 00:28:15,840 --> 00:28:18,520 Speaker 1: you're in your twenties, you get you know, you turn 552 00:28:18,560 --> 00:28:20,760 Speaker 1: into your thirties, maybe you trying to conceive. That's a 553 00:28:20,800 --> 00:28:23,200 Speaker 1: major change women come off of you know, many women 554 00:28:23,320 --> 00:28:25,040 Speaker 1: you know who have been taking hormonal birth control, they 555 00:28:25,080 --> 00:28:27,680 Speaker 1: come off birth control in the thirties and like their 556 00:28:27,720 --> 00:28:30,480 Speaker 1: bodies are changing. Maybe towards the end of the thirties, 557 00:28:30,560 --> 00:28:33,080 Speaker 1: early forties, they get into perimenopause. All sorts of things 558 00:28:33,160 --> 00:28:36,360 Speaker 1: are changing, and you know maybe in in you know, 559 00:28:36,560 --> 00:28:39,080 Speaker 1: your late forties or so, maybe you go into menopause 560 00:28:39,120 --> 00:28:41,120 Speaker 1: and then you know your body has changed and your 561 00:28:41,160 --> 00:28:44,040 Speaker 1: sleep goes crazy and your temperature regulation is crazy, and 562 00:28:44,160 --> 00:28:46,640 Speaker 1: giving your body a voice through that entire arc. Like 563 00:28:46,800 --> 00:28:50,120 Speaker 1: that's a reason we're awarreable, because you're getting the benefit 564 00:28:50,160 --> 00:28:51,960 Speaker 1: of like how did each day go? And should I 565 00:28:52,000 --> 00:28:53,920 Speaker 1: be healthy? You know, what should I do today? What 566 00:28:53,960 --> 00:28:56,120 Speaker 1: did I do yesterday? That's really powerful. And by the way, 567 00:28:56,120 --> 00:28:59,560 Speaker 1: sleep is great because guess what everyone does it every night? 568 00:28:59,600 --> 00:29:01,280 Speaker 1: You know It's like not everyone goes to the gym 569 00:29:01,320 --> 00:29:03,120 Speaker 1: every day. I don't know about you, but like, you know, 570 00:29:03,200 --> 00:29:05,600 Speaker 1: people don't manage to make it to the gym every day, 571 00:29:06,600 --> 00:29:09,320 Speaker 1: but they do sleep, and so that kind of frequency 572 00:29:09,320 --> 00:29:11,560 Speaker 1: of usage is so powerful. And then you couple that 573 00:29:11,600 --> 00:29:13,760 Speaker 1: to the long term benefits of different health journeys. Maybe 574 00:29:13,800 --> 00:29:16,040 Speaker 1: you get sick. I'll tell you this is a great story. 575 00:29:16,320 --> 00:29:18,239 Speaker 1: We have a lot of people who wear AURA who 576 00:29:18,320 --> 00:29:20,680 Speaker 1: are managing the chronicles, and I think some of that 577 00:29:20,840 --> 00:29:23,320 Speaker 1: is because we're good at monitoring your health, but also 578 00:29:23,360 --> 00:29:25,960 Speaker 1: because I think the tone of the AURA, which is very supportive, 579 00:29:26,520 --> 00:29:29,720 Speaker 1: you know, it suits well for somebody who's managing. We 580 00:29:29,760 --> 00:29:34,600 Speaker 1: have a lot of those customers. And when you're immuno compromised, 581 00:29:34,720 --> 00:29:39,160 Speaker 1: things like your heart rate variability, your heart rate, your temperature, 582 00:29:39,280 --> 00:29:44,320 Speaker 1: your respiration are really really important biometrics. Why because if 583 00:29:44,360 --> 00:29:48,880 Speaker 1: you're immuno compromised, even a minor infection is a really 584 00:29:48,920 --> 00:29:51,160 Speaker 1: big problem most people, you know, whatever, I have a 585 00:29:51,160 --> 00:29:52,920 Speaker 1: little cold, I got a headache, I feel a little 586 00:29:52,920 --> 00:29:55,080 Speaker 1: bit bad, I have a twenty four hour food and 587 00:29:55,120 --> 00:29:57,520 Speaker 1: they play through. But if you've got a chronic disease, 588 00:29:59,080 --> 00:30:01,640 Speaker 1: a small perject and your health is a big deal. 589 00:30:02,320 --> 00:30:04,120 Speaker 1: And so I think again, going back to like this, 590 00:30:04,720 --> 00:30:08,640 Speaker 1: the power of what your health journey is, which is 591 00:30:08,680 --> 00:30:11,760 Speaker 1: not static. You're not healthy. You know all the time, 592 00:30:12,400 --> 00:30:14,320 Speaker 1: and you know you're going to go through some stages 593 00:30:14,320 --> 00:30:16,800 Speaker 1: in your life. You need to know what's happening so 594 00:30:16,800 --> 00:30:18,560 Speaker 1: that you can better manage it, and by the way, 595 00:30:18,600 --> 00:30:20,880 Speaker 1: the people around you can better manage it. We hear 596 00:30:20,880 --> 00:30:23,000 Speaker 1: this all the time, people who are going through like 597 00:30:23,040 --> 00:30:27,160 Speaker 1: a course of chemotherapy or recovering from the surgery, having 598 00:30:27,200 --> 00:30:31,560 Speaker 1: their partner, spouse, friend, whatever, be aware of their physiology, 599 00:30:31,600 --> 00:30:34,320 Speaker 1: aware of their readiness, aware how they're doing it, and 600 00:30:34,360 --> 00:30:35,880 Speaker 1: then say, hey, listen, you know what, I'm going to 601 00:30:35,920 --> 00:30:38,080 Speaker 1: give you some grace today. I'm going to you know, 602 00:30:38,160 --> 00:30:39,880 Speaker 1: I'm going to come home early from work and make 603 00:30:39,920 --> 00:30:42,480 Speaker 1: you dinner. I'm going to pick up the kids from school, whatever. 604 00:30:42,560 --> 00:30:46,320 Speaker 1: Whatever it is. That kind of situational awareness about someone 605 00:30:46,320 --> 00:30:49,719 Speaker 1: else's health, I'm telling you, I think that's a game changer. 606 00:30:50,480 --> 00:30:52,280 Speaker 1: I mean, maybe you have a really great partner who's 607 00:30:52,320 --> 00:30:54,440 Speaker 1: super sensitive and aware of your needs, but probably not. 608 00:30:54,760 --> 00:30:56,920 Speaker 1: And by the way, if that person can do it 609 00:30:56,920 --> 00:30:59,360 Speaker 1: in a really like low effort way without having to like, 610 00:30:59,760 --> 00:31:03,360 Speaker 1: you know, interrogate you or monitor your every move and 611 00:31:03,480 --> 00:31:07,200 Speaker 1: understand how you're feeling Wow, that's a powerful, powerful cool. 612 00:31:08,000 --> 00:31:09,720 Speaker 2: Yeah, you know, it was interesting. 613 00:31:09,760 --> 00:31:12,560 Speaker 3: I remember during the height of the pandemic having a 614 00:31:12,560 --> 00:31:15,680 Speaker 3: wearable there would be moments where I would be really 615 00:31:15,720 --> 00:31:19,360 Speaker 3: concerned about my health because of a reading that unbeknownst 616 00:31:19,360 --> 00:31:21,440 Speaker 3: to me, like nothing else would have been wrong with me, 617 00:31:21,560 --> 00:31:24,520 Speaker 3: but all of a sudden, I had maybe a ridiculously 618 00:31:24,600 --> 00:31:27,640 Speaker 3: low HRV which stands for heartread variability, or I was 619 00:31:27,720 --> 00:31:30,160 Speaker 3: just trying to figure out what was going on with 620 00:31:30,200 --> 00:31:34,000 Speaker 3: my body. And there were several times that these readings 621 00:31:34,120 --> 00:31:37,960 Speaker 3: were significant or the tip off to something happening that 622 00:31:38,120 --> 00:31:41,360 Speaker 3: I wasn't aware of yet. And so I would say 623 00:31:41,360 --> 00:31:45,440 Speaker 3: that that's probably when we're talking about it being something 624 00:31:45,440 --> 00:31:47,400 Speaker 3: that ebbs and flows with you, and that your body 625 00:31:47,480 --> 00:31:51,080 Speaker 3: is constantly changing. There's always going to be helpful data 626 00:31:51,160 --> 00:31:54,040 Speaker 3: or helpful things that you can take from a wearable device. 627 00:31:54,120 --> 00:31:56,480 Speaker 3: The question is is what is it that you want 628 00:31:56,560 --> 00:31:59,200 Speaker 3: to do with that information? And for some do you 629 00:31:59,280 --> 00:32:02,080 Speaker 3: want to take the ignorance is bliss approach or do 630 00:32:02,120 --> 00:32:04,760 Speaker 3: you want to actually take ownership of your health moving forward? 631 00:32:05,280 --> 00:32:08,600 Speaker 1: You know, I think reality is that young people take 632 00:32:08,640 --> 00:32:12,120 Speaker 1: their health print and you know, they can stay out 633 00:32:12,120 --> 00:32:13,800 Speaker 1: all night drinking and go to work the next day 634 00:32:13,840 --> 00:32:15,600 Speaker 1: and feel great. I think that is one of the 635 00:32:15,680 --> 00:32:21,000 Speaker 1: great advantages of youth. Man, you have your first health crisis, 636 00:32:21,440 --> 00:32:23,800 Speaker 1: whatever form it takes, and you suddenly realize that, like 637 00:32:23,840 --> 00:32:26,320 Speaker 1: you are not invulnerable, and that, in fact, that there 638 00:32:26,360 --> 00:32:27,960 Speaker 1: are all sorts of things about your health that are 639 00:32:27,960 --> 00:32:30,120 Speaker 1: fragile and precious and you want to preserve them, and 640 00:32:30,160 --> 00:32:34,720 Speaker 1: people change their behavior. What COVID did was put everybody 641 00:32:35,280 --> 00:32:40,160 Speaker 1: on the planet on notice that their health was fragile, 642 00:32:40,440 --> 00:32:42,960 Speaker 1: and in fact that even something is casual as going 643 00:32:43,000 --> 00:32:45,040 Speaker 1: to a store and trying to pick up some toilet paper, 644 00:32:45,480 --> 00:32:47,160 Speaker 1: even though we all know it's probably not going to 645 00:32:47,240 --> 00:32:50,200 Speaker 1: kill you, is a potential vector for you to have 646 00:32:50,240 --> 00:32:52,960 Speaker 1: a health crisis. And I think that, honestly, I think 647 00:32:52,960 --> 00:32:56,080 Speaker 1: you're calling out COVID is exactly right. Ora was sort 648 00:32:56,120 --> 00:32:59,160 Speaker 1: of made famous on the back of a study of 649 00:32:59,280 --> 00:33:03,800 Speaker 1: seventy thousand people or a ring wearers who recorded and 650 00:33:03,920 --> 00:33:06,840 Speaker 1: reported whether or not they got COVID or not. And 651 00:33:06,880 --> 00:33:10,880 Speaker 1: this is a peer reviewed scientific paper. You can you 652 00:33:10,920 --> 00:33:12,920 Speaker 1: can google it in the second it's called the TEMP 653 00:33:12,920 --> 00:33:17,160 Speaker 1: predict Study. And what it showed was that your biometrics 654 00:33:17,240 --> 00:33:20,640 Speaker 1: showed on average two in three quarters days before you 655 00:33:21,040 --> 00:33:23,840 Speaker 1: had confirmed symptoms or a conferred diagnosis of COVID that 656 00:33:23,960 --> 00:33:26,320 Speaker 1: you were starting to get SID, which means that for 657 00:33:26,320 --> 00:33:28,600 Speaker 1: two and three quarter days you were exposing other people 658 00:33:28,640 --> 00:33:31,000 Speaker 1: around you because you had no idea that you were said, 659 00:33:32,360 --> 00:33:36,080 Speaker 1: that's incredibly powerful, and so, you know, we the NBA 660 00:33:36,360 --> 00:33:38,560 Speaker 1: kind of ended up using COVID for the bubble and 661 00:33:38,560 --> 00:33:41,400 Speaker 1: it you know, became sort of a pr thing, but 662 00:33:41,680 --> 00:33:44,280 Speaker 1: or as a as a product. You know, that's related 663 00:33:44,320 --> 00:33:46,800 Speaker 1: to kind of keeping you healthy during a pandemic. Point 664 00:33:46,840 --> 00:33:49,280 Speaker 1: that was, you know, it's a health crisis for the world, 665 00:33:49,280 --> 00:33:50,480 Speaker 1: but a great opportunity for book. 666 00:33:53,640 --> 00:33:56,720 Speaker 3: Taking a break from today's episode to give some love 667 00:33:56,840 --> 00:33:57,920 Speaker 3: to my sponsors. 668 00:33:58,000 --> 00:34:00,800 Speaker 2: First up, my friends at hyper. 669 00:34:00,600 --> 00:34:04,160 Speaker 3: Rice spring into action with the most advanced warm up 670 00:34:04,200 --> 00:34:10,200 Speaker 3: and recovery technology including Hyperbole Percussion Massage, Normatech air compression technology, 671 00:34:10,440 --> 00:34:14,080 Speaker 3: and Venom heat and massage wearables. Let me tell you, 672 00:34:14,480 --> 00:34:17,880 Speaker 3: hyper Ice has been such a game changer for me 673 00:34:18,400 --> 00:34:22,759 Speaker 3: during the last month especially, but really always having these 674 00:34:22,840 --> 00:34:27,080 Speaker 3: recovery tools at my disposal, at home and on the 675 00:34:27,160 --> 00:34:32,000 Speaker 3: road is epic. I was wearing both the Normatech Go 676 00:34:32,400 --> 00:34:36,960 Speaker 3: sleeves and the venom Go heat patches on the plane 677 00:34:37,120 --> 00:34:41,200 Speaker 3: to and from Tokyo, and I was so much better 678 00:34:41,360 --> 00:34:45,640 Speaker 3: for it. It helps that this technology is super portable, 679 00:34:45,680 --> 00:34:47,359 Speaker 3: giving my body exactly what. 680 00:34:47,440 --> 00:34:49,799 Speaker 2: It needs no matter where I am. 681 00:34:50,440 --> 00:34:53,960 Speaker 3: Also, let's be real, the cost of massages adds up. 682 00:34:54,040 --> 00:34:56,680 Speaker 3: So the fact that I'm able to use my hyper 683 00:34:56,760 --> 00:34:59,439 Speaker 3: volt at home to get that lower back area which 684 00:34:59,480 --> 00:35:02,719 Speaker 3: is always screaming at me, plus my legs before and 685 00:35:02,840 --> 00:35:06,520 Speaker 3: after any sort of activity or just a long day. Yeah, 686 00:35:06,800 --> 00:35:10,600 Speaker 3: my wallet is thankful. Of course, hyper Rice has a 687 00:35:10,680 --> 00:35:11,879 Speaker 3: deal for all of you. 688 00:35:11,880 --> 00:35:13,080 Speaker 2: You can get fifteen. 689 00:35:12,760 --> 00:35:17,000 Speaker 3: Percent off the entire product suite on hyperice dot com. 690 00:35:17,040 --> 00:35:22,400 Speaker 3: That's hyperice dot com using code Hurdle one. 691 00:35:22,600 --> 00:35:25,080 Speaker 2: Five at checkout. That is an awesome deal. 692 00:35:25,120 --> 00:35:29,120 Speaker 3: Again, use hurdle one five at checkout at hyperice dot 693 00:35:29,160 --> 00:35:33,479 Speaker 3: com to snag fifteen percent off your order today. Also 694 00:35:33,560 --> 00:35:36,600 Speaker 3: got to give some love to my friends at Element 695 00:35:36,800 --> 00:35:39,960 Speaker 3: Elements to science backed electrolyte drink mix with everything you 696 00:35:40,040 --> 00:35:43,800 Speaker 3: need and nothing you don't. 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What is your 715 00:36:58,960 --> 00:37:02,480 Speaker 3: stands feedback thoughts on the placement of the device and 716 00:37:02,520 --> 00:37:04,280 Speaker 3: how it impacts data. 717 00:37:05,320 --> 00:37:09,000 Speaker 1: Well, it's a critical point because if you think about 718 00:37:09,000 --> 00:37:12,359 Speaker 1: the metrics that we're measuring and the kind of granularity 719 00:37:12,400 --> 00:37:14,880 Speaker 1: and accuracy with which we hold ourselves to, particularly if 720 00:37:14,920 --> 00:37:18,839 Speaker 1: we're looking for subtle deviations as soon as possible. And 721 00:37:18,960 --> 00:37:21,920 Speaker 1: one of the first things to recognize is that it 722 00:37:22,680 --> 00:37:26,759 Speaker 1: learns you. It learns your body and your metrics, and 723 00:37:26,800 --> 00:37:30,279 Speaker 1: that way, it ends up understanding what your baseline is, 724 00:37:30,719 --> 00:37:33,200 Speaker 1: and then based on that baseline, it will be able 725 00:37:33,200 --> 00:37:36,319 Speaker 1: to see deviations deviations and temperature deviations and heart rate 726 00:37:36,360 --> 00:37:39,520 Speaker 1: variability deviations investing heart rate and be able to give 727 00:37:39,560 --> 00:37:43,480 Speaker 1: you insights as a result of those deviations, personalized to you. 728 00:37:43,840 --> 00:37:45,640 Speaker 1: And I think one of the things that's most compelling 729 00:37:45,640 --> 00:37:48,719 Speaker 1: about AURA is that it doesn't feel like after two 730 00:37:48,760 --> 00:37:51,000 Speaker 1: months you've heard everything the app has to say to you. 731 00:37:51,000 --> 00:37:54,279 Speaker 1: You know, I'm still surprised by things that surface, you know, 732 00:37:55,200 --> 00:38:00,239 Speaker 1: based on the apps measurement. So okay, it learns your baseline. 733 00:38:00,360 --> 00:38:03,440 Speaker 1: That is maybe such an important and powerful way to 734 00:38:03,600 --> 00:38:06,840 Speaker 1: understand the basics of AURA. But to do that accurate, 735 00:38:07,600 --> 00:38:09,920 Speaker 1: and to do that with you know, kind of the 736 00:38:10,080 --> 00:38:14,040 Speaker 1: rigor and quality of data to allow those insights to 737 00:38:14,080 --> 00:38:17,560 Speaker 1: be meaningful and accurate, you need to be collecting data 738 00:38:17,880 --> 00:38:23,400 Speaker 1: at the highest accuracy, collecting data from the finger with 739 00:38:23,520 --> 00:38:30,200 Speaker 1: these kinds of technologies. Polyplesmography is by definition, fifty to 740 00:38:30,239 --> 00:38:35,000 Speaker 1: one hundred times more accurate than collecting on the risk. Why, Okay, 741 00:38:35,480 --> 00:38:39,040 Speaker 1: when your heart pumps, your blood shoots down your arm 742 00:38:39,719 --> 00:38:43,920 Speaker 1: and goes right underneath your index finger, and there's an 743 00:38:44,040 --> 00:38:47,600 Speaker 1: artery there, it's called the Palmer artery, and it passes 744 00:38:47,640 --> 00:38:50,600 Speaker 1: right underneath the sensors, maybe two to three millimeters away 745 00:38:50,640 --> 00:38:53,080 Speaker 1: from the sensors on the rank and it's on the 746 00:38:53,200 --> 00:38:55,960 Speaker 1: leading edge of your pulse, not the trailing edge. So 747 00:38:56,080 --> 00:39:00,880 Speaker 1: it's arterial flow, not capillary flow or being flow heading 748 00:39:00,920 --> 00:39:03,560 Speaker 1: back to the heart. And if you think about it, 749 00:39:03,600 --> 00:39:07,920 Speaker 1: the tissue that you're measuring through is uniform, its skin 750 00:39:08,239 --> 00:39:11,759 Speaker 1: and a little bit of fat. Contrast that to the wrist. 751 00:39:12,080 --> 00:39:15,760 Speaker 1: On the wrist, it's capillary flow. There's lots of tissue 752 00:39:15,760 --> 00:39:20,840 Speaker 1: around here. There's bone, there's sinew, there's hair, there's discoloration 753 00:39:20,960 --> 00:39:23,560 Speaker 1: from sun because your hands are always exposed to the sun, 754 00:39:23,560 --> 00:39:27,560 Speaker 1: whereas the palms are not. Many of these technologies depend 755 00:39:27,640 --> 00:39:30,840 Speaker 1: on the absorption of light to make a distermination about 756 00:39:30,840 --> 00:39:34,319 Speaker 1: what the signal that your body is sending. That's the 757 00:39:34,400 --> 00:39:37,160 Speaker 1: data that they're using, is how your your blood flow 758 00:39:37,320 --> 00:39:40,200 Speaker 1: or your body is absorbing the light that the shining 759 00:39:40,200 --> 00:39:44,960 Speaker 1: in your body. That difference in location ends up driving 760 00:39:45,120 --> 00:39:47,960 Speaker 1: a big, big delta in accuracy. And just to put 761 00:39:47,960 --> 00:39:50,360 Speaker 1: a fine point on when you go to the hospital, 762 00:39:50,840 --> 00:39:54,000 Speaker 1: where do they clamp a pulse socks sensor and the 763 00:39:54,000 --> 00:39:56,440 Speaker 1: pulse sensor on the end of your finger And the 764 00:39:56,480 --> 00:40:01,360 Speaker 1: reason is for exactly the same reason uniform tissue arterial 765 00:40:01,400 --> 00:40:04,560 Speaker 1: blood flow proximity to the sense. And I think that's 766 00:40:04,600 --> 00:40:07,120 Speaker 1: a really kind of a key point about RINGS, which 767 00:40:07,160 --> 00:40:09,239 Speaker 1: is honestly, you know, I think we've always known this 768 00:40:09,320 --> 00:40:11,799 Speaker 1: and believed it, and it's been really exciting to have 769 00:40:12,680 --> 00:40:17,080 Speaker 1: science and medicine validate that. If we were to run 770 00:40:17,120 --> 00:40:20,920 Speaker 1: down the list of all the third party studies, scientific reviews, 771 00:40:21,120 --> 00:40:24,040 Speaker 1: customers who've done tests like AURA and measuring from the 772 00:40:24,120 --> 00:40:27,279 Speaker 1: finger is an incredibly accurate device, and in fact, it's 773 00:40:27,400 --> 00:40:31,680 Speaker 1: arguably why doctors and researchers many times we use AURA 774 00:40:31,719 --> 00:40:33,879 Speaker 1: when they're trying to get a really really accurate reading 775 00:40:33,920 --> 00:40:35,840 Speaker 1: on something like heart rate or heart rate variability. 776 00:40:36,680 --> 00:40:39,560 Speaker 3: Tom, it is wild to think about how much you 777 00:40:39,680 --> 00:40:42,440 Speaker 3: have learned over the last two years of being the 778 00:40:42,480 --> 00:40:43,600 Speaker 3: CEO of this company. 779 00:40:43,800 --> 00:40:46,600 Speaker 1: Yeah. Yeah, sometimes I feel like you know, there's so 780 00:40:46,680 --> 00:40:49,839 Speaker 1: much information in my head. I can't wait to get 781 00:40:49,840 --> 00:40:53,120 Speaker 1: it all out. But it is amazing to me to 782 00:40:53,160 --> 00:40:57,759 Speaker 1: think about this sort of intersection of physiology, physics, and technology, 783 00:40:57,920 --> 00:41:00,440 Speaker 1: and it's such a rich and interesting print album. I 784 00:41:00,480 --> 00:41:02,640 Speaker 1: think for us all, I mean everybody in the industry, 785 00:41:02,840 --> 00:41:06,000 Speaker 1: I know, I tip my hat to them because there's 786 00:41:06,080 --> 00:41:09,040 Speaker 1: so much stuff that we don't yet even know. Like, 787 00:41:09,120 --> 00:41:11,560 Speaker 1: we've got data on people that is seven years of 788 00:41:11,600 --> 00:41:14,760 Speaker 1: continuous heart rate data, so call that billions and billions 789 00:41:14,800 --> 00:41:17,920 Speaker 1: of heartbeats whatever it is. I think we've we've tracked 790 00:41:18,000 --> 00:41:22,359 Speaker 1: ten billion hours of continuous human behavior. Okay, what are 791 00:41:22,400 --> 00:41:25,440 Speaker 1: the data and insights that are locked away in that 792 00:41:25,600 --> 00:41:28,360 Speaker 1: huge data asset. We've barely begun to scratch at the service, 793 00:41:28,360 --> 00:41:29,840 Speaker 1: and I think I think we're going to be learning 794 00:41:29,880 --> 00:41:33,480 Speaker 1: things about the long term impacts of behavior and environment 795 00:41:33,520 --> 00:41:35,200 Speaker 1: on our health, you know, for years to come. 796 00:41:35,880 --> 00:41:38,120 Speaker 2: Yeah, super interesting, super interesting. 797 00:41:38,160 --> 00:41:40,759 Speaker 3: You know, this conversation kind of reminds me a little 798 00:41:40,800 --> 00:41:44,800 Speaker 3: bit of the conversation that I had with Ali Aradi 799 00:41:44,880 --> 00:41:48,200 Speaker 3: from Tonal. Both of you just so accomplished in your 800 00:41:48,239 --> 00:41:52,200 Speaker 3: own ways and clearly working at the forefront of health 801 00:41:52,239 --> 00:41:55,239 Speaker 3: and technology. One of the questions that I asked him 802 00:41:55,320 --> 00:41:57,759 Speaker 3: that I want to bring here to the table is 803 00:41:58,680 --> 00:42:02,239 Speaker 3: who is it that motivate you? So, where do you 804 00:42:02,360 --> 00:42:06,440 Speaker 3: garner your inspiration from being someone that's at the forefront 805 00:42:06,560 --> 00:42:09,880 Speaker 3: leading a massive company. I think the last time I 806 00:42:09,920 --> 00:42:12,400 Speaker 3: heard you cite the amount of employees, it's close to 807 00:42:12,440 --> 00:42:13,920 Speaker 3: the five hundred person range. 808 00:42:13,960 --> 00:42:14,600 Speaker 2: Is that correct? 809 00:42:14,960 --> 00:42:16,200 Speaker 1: Yep, yep, We're getting. 810 00:42:15,920 --> 00:42:19,200 Speaker 3: To where do you garner your inspiration from so that 811 00:42:19,280 --> 00:42:20,760 Speaker 3: you can show up as a leader. 812 00:42:21,120 --> 00:42:23,799 Speaker 1: I will tell you something. I find the employee base 813 00:42:23,840 --> 00:42:26,840 Speaker 1: at AURA to be incredibly inspiration and I think partially 814 00:42:26,920 --> 00:42:30,600 Speaker 1: because everybody at AURA has a really strong sense of mission. 815 00:42:31,520 --> 00:42:34,680 Speaker 1: They believe in what they're doing. They see their role 816 00:42:34,880 --> 00:42:36,360 Speaker 1: in the world. The way they're going to make it 817 00:42:36,680 --> 00:42:40,279 Speaker 1: in the universe is to improve the world's health and 818 00:42:40,320 --> 00:42:43,520 Speaker 1: to help people foster healthy habits that are going to 819 00:42:43,520 --> 00:42:46,240 Speaker 1: improve health outcomes for them over the course of their life. 820 00:42:46,600 --> 00:42:50,399 Speaker 1: They are motivated and driven by this. They are scientists, 821 00:42:50,520 --> 00:42:55,840 Speaker 1: they are PhDs, their doctors, their technologists, their marketing people. 822 00:42:56,360 --> 00:43:00,399 Speaker 1: They all have this same shared purpose and share vision. 823 00:43:00,440 --> 00:43:03,040 Speaker 1: And I honestly, I feel like every day when I 824 00:43:03,120 --> 00:43:05,759 Speaker 1: jump out of bed and and you know, rush off 825 00:43:05,800 --> 00:43:07,799 Speaker 1: to begin work. The energy that I get from the 826 00:43:07,800 --> 00:43:09,839 Speaker 1: group of people I think is really profound. So that's 827 00:43:09,920 --> 00:43:13,319 Speaker 1: that's one. I think there's lots of people. Honestly, who 828 00:43:13,560 --> 00:43:16,160 Speaker 1: who should you know inspire us? I think you know 829 00:43:16,239 --> 00:43:19,840 Speaker 1: somebody like uh, you know Yvonne shoan Ard, who you know, 830 00:43:19,920 --> 00:43:22,400 Speaker 1: is the founder of Patagonia, and like tried to strike 831 00:43:22,440 --> 00:43:24,640 Speaker 1: a balance between doing good for a company and doing 832 00:43:24,640 --> 00:43:27,680 Speaker 1: good for the world, and to use his company as 833 00:43:27,680 --> 00:43:29,959 Speaker 1: a force for for positive change in the world. People 834 00:43:30,000 --> 00:43:33,480 Speaker 1: like Mark Bennion, he is famously you know, a fan 835 00:43:33,520 --> 00:43:36,440 Speaker 1: of having companies don'ate at one percent of their of 836 00:43:36,480 --> 00:43:38,880 Speaker 1: their revenue and charity just to improve, you know, the 837 00:43:38,880 --> 00:43:41,040 Speaker 1: world that we live in. We all have to work 838 00:43:41,080 --> 00:43:43,880 Speaker 1: together to make the world a wonderful place. Doesn't just happen. 839 00:43:45,239 --> 00:43:48,600 Speaker 1: I think about, you know, people like I had Serena 840 00:43:48,640 --> 00:43:52,360 Speaker 1: Williams on the board of a previous company. Boy, you know, 841 00:43:52,560 --> 00:43:54,560 Speaker 1: you want to talk about somebody who knows how to win. 842 00:43:55,560 --> 00:43:58,399 Speaker 1: She is she is a force of nature and and 843 00:43:58,440 --> 00:44:01,240 Speaker 1: some of that is just about learning and being inspired 844 00:44:01,280 --> 00:44:05,680 Speaker 1: by the grit tenacity of someone. I'm you know, every 845 00:44:05,760 --> 00:44:09,239 Speaker 1: day inspired by people like that. Gosha well, you know, 846 00:44:09,560 --> 00:44:12,800 Speaker 1: I'll tell you I was just reading this today Mary Bearra. 847 00:44:13,800 --> 00:44:17,720 Speaker 1: She is the first female Big three auto maker CEO. 848 00:44:18,040 --> 00:44:21,880 Speaker 1: She's been in cars for a long time, but you know, 849 00:44:21,960 --> 00:44:24,640 Speaker 1: she was the one who during COVID made the decision 850 00:44:24,680 --> 00:44:27,000 Speaker 1: for GM to convert a bunch of its production lines 851 00:44:27,040 --> 00:44:30,760 Speaker 1: over to making ventilators. And she's just a really powerful 852 00:44:30,920 --> 00:44:33,560 Speaker 1: kind of leader who thinks, you know, bigger than just 853 00:44:33,600 --> 00:44:35,360 Speaker 1: like how do you drive performance in a company? She 854 00:44:35,440 --> 00:44:38,400 Speaker 1: thinks how do you make an impact on the world? 855 00:44:38,440 --> 00:44:41,120 Speaker 1: And maybe that's that's what I find most inspiring about Aura. 856 00:44:41,960 --> 00:44:45,640 Speaker 3: Yeah, you know, it's so interesting, the depth, the breath 857 00:44:45,680 --> 00:44:49,319 Speaker 3: of the individuals that you just mentioned, the opportunity that 858 00:44:49,360 --> 00:44:54,120 Speaker 3: we had to draw inspiration from everyone everything around. 859 00:44:53,800 --> 00:44:56,320 Speaker 2: Us, if we so choose to do so. 860 00:44:56,440 --> 00:44:59,759 Speaker 3: Another question that I love to ask people who are 861 00:44:59,800 --> 00:45:03,719 Speaker 3: in positions like yours is for a book recommendation. I'm 862 00:45:03,719 --> 00:45:08,680 Speaker 3: sure you've read many of personal betterment, personal development, self 863 00:45:08,680 --> 00:45:11,760 Speaker 3: health kind of books, but whether it's in that category 864 00:45:11,840 --> 00:45:14,600 Speaker 3: or not, what's on the top of your must recommend list. 865 00:45:15,680 --> 00:45:18,640 Speaker 1: Well, let's see. I think the first book that I 866 00:45:18,640 --> 00:45:20,400 Speaker 1: would recommend was one that I read right at the 867 00:45:20,440 --> 00:45:22,480 Speaker 1: beginning of war, which is called you know the patient, 868 00:45:22,480 --> 00:45:25,440 Speaker 1: We'll see you Now, And it was about this kind 869 00:45:25,480 --> 00:45:29,160 Speaker 1: of paradigm shift of people taking agency and control over 870 00:45:29,200 --> 00:45:32,320 Speaker 1: their own health journeys and educating themselves using the Internet, 871 00:45:32,440 --> 00:45:37,759 Speaker 1: and the breakdown of the medical industrial complex from being 872 00:45:37,840 --> 00:45:40,239 Speaker 1: kind of an ivory tower where this information was not 873 00:45:40,320 --> 00:45:42,759 Speaker 1: accessible and you needed to get a specialist to tell 874 00:45:42,760 --> 00:45:45,759 Speaker 1: you something. People are well informed now. And you add 875 00:45:45,760 --> 00:45:48,200 Speaker 1: that to kind of the power of wearables to give 876 00:45:48,200 --> 00:45:52,040 Speaker 1: you some insight about your actual biometrics and your health 877 00:45:52,040 --> 00:45:53,840 Speaker 1: status and all the ways that people can track and 878 00:45:53,840 --> 00:45:56,440 Speaker 1: improve that. I think it's a game change. So I 879 00:45:56,480 --> 00:45:59,120 Speaker 1: think that that book really had a big profound impact 880 00:45:59,160 --> 00:46:02,480 Speaker 1: on me. And then because you asked, I'm reading a book. 881 00:46:02,880 --> 00:46:06,080 Speaker 1: I'm actually rereading this book and it's called How Democracies Die, 882 00:46:07,160 --> 00:46:10,560 Speaker 1: And it's a little bit of a study of totalitarian 883 00:46:10,600 --> 00:46:13,600 Speaker 1: regimes throughout history and a little bit how did they 884 00:46:13,640 --> 00:46:16,480 Speaker 1: get there. I think it's important for us today, in 885 00:46:16,880 --> 00:46:19,360 Speaker 1: this current world that we live in, to really be 886 00:46:19,400 --> 00:46:23,439 Speaker 1: thoughtful about the role that being a citizen and having 887 00:46:23,520 --> 00:46:26,279 Speaker 1: a civic concern, you know, plays, And I just think, 888 00:46:26,440 --> 00:46:29,120 Speaker 1: you know, it's a great read. I would recommend to anybody. 889 00:46:29,719 --> 00:46:32,040 Speaker 2: Have you always enjoyed learning? 890 00:46:33,200 --> 00:46:37,640 Speaker 1: Gosh, I think so. I think somehow, I don't know, 891 00:46:37,680 --> 00:46:41,440 Speaker 1: I got the bug early on, and I guess I 892 00:46:41,480 --> 00:46:44,000 Speaker 1: was always pretty much a bookish kid, and so books, 893 00:46:44,080 --> 00:46:47,000 Speaker 1: you know, were the place where information resided before the internet. Kids. 894 00:46:47,000 --> 00:46:50,040 Speaker 1: I don't know if you've managed to clock that, but 895 00:46:51,120 --> 00:46:52,719 Speaker 1: you know, we didn't. We didn't have the internet. The 896 00:46:52,760 --> 00:46:54,680 Speaker 1: information wasn't served up to so on a platter. And 897 00:46:54,760 --> 00:46:57,680 Speaker 1: so I think just the process of learning is just 898 00:46:57,719 --> 00:46:59,560 Speaker 1: so I don't know, I find it really energizing. 899 00:47:00,200 --> 00:47:01,960 Speaker 2: And did you always learn well? 900 00:47:03,000 --> 00:47:05,160 Speaker 3: I'm basically telling you that it's clear that you learn 901 00:47:05,239 --> 00:47:08,400 Speaker 3: well because of how much information you have absorbed over 902 00:47:08,400 --> 00:47:10,799 Speaker 3: the last two years. So I'm just curious that this 903 00:47:10,840 --> 00:47:13,000 Speaker 3: has always been a skill that you've I. 904 00:47:12,920 --> 00:47:15,640 Speaker 1: Don't know if it's well or better than anybody else, 905 00:47:15,719 --> 00:47:17,880 Speaker 1: or worse than anybody else. I just know that for me, 906 00:47:18,280 --> 00:47:20,439 Speaker 1: you know, And maybe this has to do with time. 907 00:47:20,560 --> 00:47:22,239 Speaker 1: I just, you know, I put in a lot of 908 00:47:22,280 --> 00:47:25,759 Speaker 1: time reading stuff and trying to absorb information, and that's 909 00:47:25,760 --> 00:47:26,399 Speaker 1: probably help. 910 00:47:26,880 --> 00:47:29,279 Speaker 3: I think that that's actually a really good point, right, 911 00:47:29,360 --> 00:47:32,400 Speaker 3: because so many times we want to have the answers 912 00:47:32,480 --> 00:47:35,400 Speaker 3: or the information but a lot of individuals won't seek 913 00:47:35,440 --> 00:47:37,440 Speaker 3: to put in the time to get to where it 914 00:47:37,480 --> 00:47:39,640 Speaker 3: is that they want to be, And in order to 915 00:47:39,680 --> 00:47:42,040 Speaker 3: do that, you need to have a really strong why. 916 00:47:42,239 --> 00:47:45,600 Speaker 3: So in this case, anyway, when we're talking about now 917 00:47:45,640 --> 00:47:48,080 Speaker 3: you being two years in almost to the date of 918 00:47:48,120 --> 00:47:50,960 Speaker 3: when you started this role with Aura, your strong why 919 00:47:51,200 --> 00:47:53,160 Speaker 3: was to be at the front of this company and 920 00:47:53,280 --> 00:47:56,359 Speaker 3: understand the mark that it can make. And so in 921 00:47:56,480 --> 00:47:58,640 Speaker 3: order to do that, you needed to put in the 922 00:47:58,640 --> 00:48:00,760 Speaker 3: work to do the learning one hundred percent. 923 00:48:00,960 --> 00:48:02,759 Speaker 1: And the thing is is that it's it's not a 924 00:48:02,800 --> 00:48:06,600 Speaker 1: static process. You know, every day you have a lot 925 00:48:06,640 --> 00:48:08,359 Speaker 1: of agency and how you spend your time and what 926 00:48:08,400 --> 00:48:10,960 Speaker 1: you do with it. So maybe the free advice i'd 927 00:48:11,000 --> 00:48:12,600 Speaker 1: offered everyone is use that time wise. 928 00:48:14,680 --> 00:48:15,440 Speaker 2: Yeah, for sure. 929 00:48:15,600 --> 00:48:17,720 Speaker 3: Now, of course, I'm not going to let you escape 930 00:48:17,760 --> 00:48:20,560 Speaker 3: without circling back to that conversation we were having at 931 00:48:20,600 --> 00:48:23,120 Speaker 3: the beginning about you dialing in a little bit more 932 00:48:23,400 --> 00:48:27,000 Speaker 3: on your nutrition. I'm curious not only what that looks like, 933 00:48:27,360 --> 00:48:31,640 Speaker 3: but what you've learned in that process thus far because 934 00:48:31,920 --> 00:48:33,640 Speaker 3: of feedback from your or ring. 935 00:48:34,360 --> 00:48:37,200 Speaker 1: Yeah. Well, I think the first thing was, and I 936 00:48:37,280 --> 00:48:40,319 Speaker 1: learned this actually early on, is that sleep is a 937 00:48:40,360 --> 00:48:45,040 Speaker 1: really powerful regulator of these two hormones, and they're you know, 938 00:48:45,760 --> 00:48:48,560 Speaker 1: many times they're referred to as the hunger and the 939 00:48:48,640 --> 00:48:53,719 Speaker 1: sayety hormone. Leptin and grellin are the names of the hormone. 940 00:48:53,920 --> 00:48:58,560 Speaker 1: And it turns out that you know, leptin is the 941 00:48:58,560 --> 00:49:01,040 Speaker 1: one that kind of helps you feel full and grilling 942 00:49:01,160 --> 00:49:03,399 Speaker 1: is the one that makes you feel hungry, and it's 943 00:49:03,560 --> 00:49:07,799 Speaker 1: they're intimately tied to sleep. So, for example, when you 944 00:49:07,800 --> 00:49:10,360 Speaker 1: you know, are not going to bed at the right time, 945 00:49:10,640 --> 00:49:12,680 Speaker 1: and there's a chemical that builds up in your in 946 00:49:12,719 --> 00:49:15,600 Speaker 1: your body that basically, when it reaches a certain amount, 947 00:49:15,640 --> 00:49:18,040 Speaker 1: it's like you're going to sleep no matter what. It's Basically, 948 00:49:18,200 --> 00:49:20,240 Speaker 1: it rises throughout the day and the ant a certain point, 949 00:49:20,600 --> 00:49:23,320 Speaker 1: you know, melotonin gets kicked off in your body, and 950 00:49:23,680 --> 00:49:26,440 Speaker 1: this chemical really is what what causes you to go 951 00:49:26,480 --> 00:49:32,319 Speaker 1: to sleep. If you press past that, your body makes 952 00:49:32,320 --> 00:49:35,520 Speaker 1: you hungry. And so this whole phenomenon of the late 953 00:49:35,640 --> 00:49:37,960 Speaker 1: night snack is a thing, and it's a thing that's 954 00:49:38,040 --> 00:49:41,359 Speaker 1: driven by you know, your biology telling you that if 955 00:49:41,400 --> 00:49:43,200 Speaker 1: you're not going to get rest, you had better feed 956 00:49:43,239 --> 00:49:45,400 Speaker 1: this body. And you know, think about it as an 957 00:49:45,440 --> 00:49:47,600 Speaker 1: evolutionary thing, which is like, how did how did you 958 00:49:47,640 --> 00:49:51,800 Speaker 1: survive when you were stressed or not getting you know, sleep, 959 00:49:51,880 --> 00:49:55,319 Speaker 1: You survived by making sure you had food. So this 960 00:49:55,440 --> 00:49:57,680 Speaker 1: idea of the late night snack was a really interesting 961 00:49:57,680 --> 00:50:00,560 Speaker 1: one because I am, you know, not only great sleeper, 962 00:50:00,600 --> 00:50:04,879 Speaker 1: but I am a great nate lyate time snacker, and 963 00:50:05,040 --> 00:50:08,160 Speaker 1: I can actually regulate my appetite a little bit better 964 00:50:08,480 --> 00:50:10,319 Speaker 1: just by sleeping better. And the thing is, it wasn't 965 00:50:10,360 --> 00:50:12,719 Speaker 1: like I intended to do that. I learned about it 966 00:50:13,040 --> 00:50:14,600 Speaker 1: and I was working on my sleep, and then I 967 00:50:14,640 --> 00:50:17,799 Speaker 1: realized I wasn't snacking and I didn't have the urge 968 00:50:17,800 --> 00:50:20,840 Speaker 1: to snack, and when I finished my dinner, I felt satisfied. 969 00:50:20,840 --> 00:50:23,160 Speaker 1: I didn't have like another you desire to kick on something. 970 00:50:23,800 --> 00:50:25,680 Speaker 1: So so that was sort of the first thing. And 971 00:50:26,120 --> 00:50:29,600 Speaker 1: you know, so improving my sleep improved improved my regulation 972 00:50:29,680 --> 00:50:32,920 Speaker 1: and my appetite. The second thing was, you know, I 973 00:50:32,960 --> 00:50:37,240 Speaker 1: started to think a lot about sugar, and I started 974 00:50:37,239 --> 00:50:40,839 Speaker 1: thinking about sugar primarily through the genesis of alcohol, which 975 00:50:40,960 --> 00:50:42,880 Speaker 1: you know, sugar is one of the byproducts of alcohol, 976 00:50:43,280 --> 00:50:47,600 Speaker 1: and alcohol misses with a lot of your physiology. The 977 00:50:47,680 --> 00:50:51,640 Speaker 1: rim sleep being affected by alcohol is It's a well 978 00:50:51,680 --> 00:50:54,760 Speaker 1: documented and well known fact. So I started getting interested 979 00:50:54,800 --> 00:50:57,239 Speaker 1: and interested in how do I get higher quality deep 980 00:50:57,360 --> 00:51:00,160 Speaker 1: and you know, not drinking alcohol turned out to be 981 00:51:00,160 --> 00:51:01,839 Speaker 1: a really effective way to do that. So I really 982 00:51:01,880 --> 00:51:04,000 Speaker 1: stopped that, and then I stopped drinking coffee, and I 983 00:51:04,040 --> 00:51:06,040 Speaker 1: didn't have the urge to drink alcohol to you know, 984 00:51:06,120 --> 00:51:09,200 Speaker 1: modulate the feelings of being amp that I had from 985 00:51:09,320 --> 00:51:14,239 Speaker 1: drinking and coffee and thinking about thinking about sugar. What 986 00:51:14,320 --> 00:51:17,520 Speaker 1: I noticed is that I actually slept better as well 987 00:51:17,560 --> 00:51:20,279 Speaker 1: when I didn't eat a sugary dessert. And I had 988 00:51:20,280 --> 00:51:22,279 Speaker 1: been moving my meal times a little bit earlier in 989 00:51:22,280 --> 00:51:24,200 Speaker 1: attempt to kind of you know, as you say, get 990 00:51:24,600 --> 00:51:26,960 Speaker 1: get the digestion underway and the stress that puts on 991 00:51:27,000 --> 00:51:28,719 Speaker 1: your body done before you get in bed, so your 992 00:51:28,760 --> 00:51:33,239 Speaker 1: body can really work on being you know, recovery when 993 00:51:33,239 --> 00:51:36,799 Speaker 1: you're asleep. So this this idea that I should start 994 00:51:36,880 --> 00:51:40,040 Speaker 1: looking at sugar, you know, came Well, if you try 995 00:51:40,040 --> 00:51:42,760 Speaker 1: to see GM, you can see exactly what the impact 996 00:51:42,840 --> 00:51:45,279 Speaker 1: on your body is from the foods that you eat 997 00:51:45,360 --> 00:51:47,799 Speaker 1: in terms of sugar in your boot, as I called, 998 00:51:47,840 --> 00:51:49,759 Speaker 1: that's really interesting. And so you take this device and 999 00:51:49,800 --> 00:51:52,680 Speaker 1: then it's like a little disc maybe about a couple 1000 00:51:52,719 --> 00:51:54,759 Speaker 1: of millimeters thick and a little bit around, and it 1001 00:51:54,880 --> 00:51:56,799 Speaker 1: kind of chunk it. You know, it sort of gets 1002 00:51:56,800 --> 00:51:59,440 Speaker 1: into your body and puts a little tiny filament. You know, 1003 00:51:59,480 --> 00:52:02,160 Speaker 1: it doesn't really hurt. Honestly, I was a little anxious 1004 00:52:02,200 --> 00:52:04,840 Speaker 1: at first, but it didn't really hurt, and you know, 1005 00:52:04,920 --> 00:52:07,360 Speaker 1: kind of blended into my life. And then I saw 1006 00:52:07,560 --> 00:52:09,200 Speaker 1: what the impact on everything that I put in my 1007 00:52:09,200 --> 00:52:11,400 Speaker 1: body was on my blood shirt. And if anybody's done this, 1008 00:52:11,440 --> 00:52:13,520 Speaker 1: they know what I'm talking about. But the first thing 1009 00:52:13,560 --> 00:52:17,800 Speaker 1: that generally happens is you go, oh, that healthy food 1010 00:52:17,840 --> 00:52:20,719 Speaker 1: that I thought was so healthy is really driving my 1011 00:52:20,760 --> 00:52:23,040 Speaker 1: blood sugar. I you know, I used to eat these 1012 00:52:23,040 --> 00:52:25,080 Speaker 1: big mutants and I thought they were so good because 1013 00:52:25,120 --> 00:52:28,520 Speaker 1: they're packaged, you know, so wonderfully healthfully. They looked they 1014 00:52:28,520 --> 00:52:29,880 Speaker 1: looked like they were just going to be great, and 1015 00:52:29,920 --> 00:52:31,640 Speaker 1: they were literally sugar bombs. And by the. 1016 00:52:31,600 --> 00:52:33,719 Speaker 2: Way, everything everything in our life. 1017 00:52:34,200 --> 00:52:36,360 Speaker 1: Well, you know, there's a lot of a lot of 1018 00:52:36,360 --> 00:52:38,840 Speaker 1: people who think that, you know, the nature of the 1019 00:52:38,920 --> 00:52:42,840 Speaker 1: agricultural industrial complex is to add sugar and transfaster to everything, 1020 00:52:42,840 --> 00:52:46,480 Speaker 1: because that's what humans will, you know, almost addictively consume 1021 00:52:46,640 --> 00:52:49,000 Speaker 1: and then go rush immediately to the store to buy 1022 00:52:49,000 --> 00:52:52,879 Speaker 1: some more that there's a really strong kind of case 1023 00:52:52,920 --> 00:52:55,400 Speaker 1: for that to be made. Anyway, what I found was 1024 00:52:55,920 --> 00:52:59,839 Speaker 1: I was able to very quickly identify for or five 1025 00:53:00,000 --> 00:53:04,280 Speaker 1: behaviors that were good. You know, taking a little walk 1026 00:53:04,360 --> 00:53:07,120 Speaker 1: after eating at dinner made a big difference. Even if 1027 00:53:07,120 --> 00:53:09,279 Speaker 1: I had bread or pasta or something like that, that 1028 00:53:09,320 --> 00:53:13,000 Speaker 1: would be a blood sugar spike. Learning to you know, 1029 00:53:13,400 --> 00:53:16,000 Speaker 1: eat certain foods in combination. So if you eat if 1030 00:53:16,040 --> 00:53:18,560 Speaker 1: you eat eggs and orange juice, the impact of the 1031 00:53:18,560 --> 00:53:22,279 Speaker 1: orange juice is somewhat blunted by the eggs. You know, 1032 00:53:22,320 --> 00:53:25,200 Speaker 1: you always want to eat fiber. The more fiber you 1033 00:53:25,200 --> 00:53:28,560 Speaker 1: you consume, the more rapidly sugar can be drawn up 1034 00:53:28,560 --> 00:53:32,480 Speaker 1: from the bloodstream. So all all these behaviors were relatively 1035 00:53:32,520 --> 00:53:36,040 Speaker 1: quick learnings and relatively easy to follow along. You know, 1036 00:53:36,120 --> 00:53:40,640 Speaker 1: I did miss I did miss those big newtons. But 1037 00:53:40,640 --> 00:53:42,560 Speaker 1: but you know, it's relatively straightforward. You're like, oh, yeah, 1038 00:53:43,000 --> 00:53:44,160 Speaker 1: that's something I should have wanted. 1039 00:53:44,560 --> 00:53:47,239 Speaker 3: Yeah, keeping your eye on the prize, having that why 1040 00:53:47,520 --> 00:53:50,160 Speaker 3: again to why you were putting them down in the 1041 00:53:50,160 --> 00:53:50,720 Speaker 3: first place. 1042 00:53:50,760 --> 00:53:51,120 Speaker 2: I love it. 1043 00:53:51,160 --> 00:53:53,840 Speaker 3: An or ring, He's got a CGM. Is there anything 1044 00:53:53,840 --> 00:53:54,840 Speaker 3: else that you're tracking? 1045 00:53:55,600 --> 00:53:59,200 Speaker 1: Oh? God, so many things. You know. I'm know Brian Johnson, 1046 00:53:59,320 --> 00:54:01,960 Speaker 1: but let's just say I think he's been a really 1047 00:54:02,080 --> 00:54:06,120 Speaker 1: interesting case study on all the things that you possibly 1048 00:54:06,160 --> 00:54:09,399 Speaker 1: could track. And I think, you know, I don't think 1049 00:54:09,400 --> 00:54:11,640 Speaker 1: it's necessary that everybody goes to the lengths that Brian 1050 00:54:11,719 --> 00:54:14,440 Speaker 1: Johnson is going to. I think he's certainly pushing the 1051 00:54:14,520 --> 00:54:18,640 Speaker 1: limits and maybe you know, showing some inspiration there. But 1052 00:54:18,920 --> 00:54:21,320 Speaker 1: I think, you know, you can get by by just 1053 00:54:21,360 --> 00:54:25,040 Speaker 1: thinking about are you moving enough, are you getting enough sleep? 1054 00:54:25,719 --> 00:54:28,799 Speaker 1: Are you eating well? And are you making sure that 1055 00:54:28,880 --> 00:54:31,840 Speaker 1: you're you know, you're managing stress and trying to stay 1056 00:54:31,840 --> 00:54:34,600 Speaker 1: resilient and building social connections around you that are going 1057 00:54:34,640 --> 00:54:36,799 Speaker 1: to you know, could be conducive to your wellness. 1058 00:54:37,280 --> 00:54:41,240 Speaker 3: Yeah, for those that aren't in the loop. On Brian Johnson, 1059 00:54:41,360 --> 00:54:45,240 Speaker 3: he basically started an endeavor that he aimed to measure 1060 00:54:45,280 --> 00:54:48,120 Speaker 3: I believe it was seventy plus organs of his body 1061 00:54:48,400 --> 00:54:52,359 Speaker 3: and then maximally reverse the quantified biological age of each 1062 00:54:52,560 --> 00:54:55,360 Speaker 3: So this was no small feed to say the least. 1063 00:54:55,760 --> 00:54:56,240 Speaker 1: Yeah. 1064 00:54:56,480 --> 00:54:58,480 Speaker 2: Yeah, absolutely insane. 1065 00:54:58,440 --> 00:55:01,200 Speaker 1: Absolutely insane, and a lot of work too. And I 1066 00:55:01,200 --> 00:55:04,680 Speaker 1: think I'm glad that somebody is doing it. I think 1067 00:55:04,680 --> 00:55:07,319 Speaker 1: there's probably some really interesting science that that may may 1068 00:55:07,360 --> 00:55:09,799 Speaker 1: come out of that. Certainly, for him, it seems to 1069 00:55:10,000 --> 00:55:12,160 Speaker 1: have have worked. Wonders. I don't know if you put 1070 00:55:12,320 --> 00:55:14,640 Speaker 1: a picture of him recently, but. 1071 00:55:15,280 --> 00:55:20,120 Speaker 4: He looks like a teenager, so you know, I do 1072 00:55:20,160 --> 00:55:23,960 Speaker 4: think longevity is something that you know, is really important 1073 00:55:24,120 --> 00:55:27,160 Speaker 4: to people, obviously, but health span is even more important, 1074 00:55:27,640 --> 00:55:31,520 Speaker 4: and I think increasingly we're going to see measures of 1075 00:55:31,560 --> 00:55:33,840 Speaker 4: your health span be made accessible. 1076 00:55:33,880 --> 00:55:35,440 Speaker 1: So back to your question, but like, what are the 1077 00:55:35,480 --> 00:55:37,800 Speaker 1: things that am I measuring? So you know, I recently 1078 00:55:37,840 --> 00:55:41,399 Speaker 1: went through all the DNA testing and blood testing that's 1079 00:55:41,400 --> 00:55:45,279 Speaker 1: sort of available to people literally over the counter. You 1080 00:55:45,320 --> 00:55:47,319 Speaker 1: can kind of go to these websites and order, you know, 1081 00:55:47,360 --> 00:55:48,920 Speaker 1: a kit and have it sent to your home, and 1082 00:55:48,920 --> 00:55:51,960 Speaker 1: then you do a tiny little blood sample and put 1083 00:55:51,960 --> 00:55:53,440 Speaker 1: it on a card and you nail it away, and 1084 00:55:53,520 --> 00:55:55,840 Speaker 1: you know, two weeks later, they're telling you that your 1085 00:55:56,160 --> 00:55:59,919 Speaker 1: vitamin D is low and and you're a one CEE, 1086 00:56:00,080 --> 00:56:05,560 Speaker 1: which is a measure of likecogenated blood or blood cells 1087 00:56:05,560 --> 00:56:07,799 Speaker 1: in your body. So basically blood sugar can tell you 1088 00:56:07,840 --> 00:56:11,120 Speaker 1: what that percentage is, and that's amazing because you know, 1089 00:56:11,160 --> 00:56:12,560 Speaker 1: think about that. You know, you had to get a 1090 00:56:12,600 --> 00:56:15,239 Speaker 1: doctor to give you a you know, a reason to 1091 00:56:15,280 --> 00:56:17,160 Speaker 1: go do a blood test. You can just do it yourself. 1092 00:56:17,640 --> 00:56:20,000 Speaker 1: The DNA, you know, talks to you about methylation of 1093 00:56:20,040 --> 00:56:23,520 Speaker 1: your DNA and like how how is your epigenome changing? 1094 00:56:23,520 --> 00:56:26,080 Speaker 1: And there's all sorts of things that people can test now, 1095 00:56:26,120 --> 00:56:30,680 Speaker 1: from fool samples to mucus to bloods DNA, and frankly, 1096 00:56:30,719 --> 00:56:33,439 Speaker 1: I think early adopters are the people who are using 1097 00:56:33,480 --> 00:56:36,319 Speaker 1: it out understand themselves. But I think it seems sort 1098 00:56:36,320 --> 00:56:38,239 Speaker 1: of obvious that this will be a mainstream thing for 1099 00:56:38,280 --> 00:56:39,080 Speaker 1: people over time. 1100 00:56:39,960 --> 00:56:40,440 Speaker 2: Yeah. 1101 00:56:40,520 --> 00:56:43,360 Speaker 3: I think we're only going to keep learning more ways 1102 00:56:43,520 --> 00:56:46,440 Speaker 3: to learn more things about ourselves, and then that information 1103 00:56:46,560 --> 00:56:50,839 Speaker 3: is going to become more accessible than it's ever been previously. 1104 00:56:51,600 --> 00:56:53,799 Speaker 3: So that teas us up. As we wind down here, 1105 00:56:54,440 --> 00:56:56,319 Speaker 3: what do you think the future is for wearables? 1106 00:56:56,360 --> 00:57:00,920 Speaker 1: Tom Wow? The future of wearables, Well, I think it's bright. 1107 00:57:01,239 --> 00:57:03,040 Speaker 1: I think, as I said, I see, I see a 1108 00:57:03,080 --> 00:57:06,359 Speaker 1: future where everyone makes health the daily practice, and they 1109 00:57:06,480 --> 00:57:10,040 Speaker 1: would support that, you know, with with insights and advice. 1110 00:57:10,080 --> 00:57:12,440 Speaker 1: You know, think of of the doctor in your pocket 1111 00:57:12,440 --> 00:57:15,560 Speaker 1: who's looking out for you maybe, you know giving a 1112 00:57:15,600 --> 00:57:18,440 Speaker 1: little nudge here and there, letting you know how you're doing. 1113 00:57:18,840 --> 00:57:21,520 Speaker 1: But I think what, you know, what we'll see for 1114 00:57:21,600 --> 00:57:24,800 Speaker 1: the future is that I can imagine, you know, a 1115 00:57:24,800 --> 00:57:27,680 Speaker 1: world where everybody has some kind of wearable and some 1116 00:57:27,760 --> 00:57:29,880 Speaker 1: kind of app that they're using to you know, to 1117 00:57:30,240 --> 00:57:33,160 Speaker 1: keep abreast of that, and that we start to see 1118 00:57:33,160 --> 00:57:37,280 Speaker 1: maybe combinations of sensors or combinations of data. So you know, 1119 00:57:37,320 --> 00:57:39,040 Speaker 1: we're already we're talking about a c GM and an 1120 00:57:39,120 --> 00:57:42,840 Speaker 1: or a ring giving you a perspective on metabolic and 1121 00:57:42,880 --> 00:57:45,880 Speaker 1: heart health. You know, maybe maybe it'll include things like 1122 00:57:46,120 --> 00:57:49,000 Speaker 1: you know, implannable sensors or skin sensors that are looking 1123 00:57:49,040 --> 00:57:52,080 Speaker 1: at some of the you know, secretions that your body 1124 00:57:52,080 --> 00:57:55,479 Speaker 1: provides and looking at an ongoing basis. I think there's 1125 00:57:55,520 --> 00:57:58,640 Speaker 1: been some very interesting work that's been done in flexible 1126 00:57:58,840 --> 00:58:03,400 Speaker 1: warrant sensors include thing differences we take our clothing off, 1127 00:58:03,480 --> 00:58:05,280 Speaker 1: so you know, I do think that the ring has 1128 00:58:05,280 --> 00:58:09,680 Speaker 1: a real advantage clothing off, as you have to be 1129 00:58:09,760 --> 00:58:11,600 Speaker 1: pretty good at bed or want to pretty good a bed. 1130 00:58:12,160 --> 00:58:15,320 Speaker 1: I think implantables are going to be pretty interesting, you know, ingestibles, 1131 00:58:15,560 --> 00:58:19,360 Speaker 1: particularly for probably very specific meats states. So already today 1132 00:58:19,400 --> 00:58:22,480 Speaker 1: if you get a new joint, it comes a little 1133 00:58:22,480 --> 00:58:25,120 Speaker 1: sensor in the joint and that's and it sort of 1134 00:58:25,160 --> 00:58:28,120 Speaker 1: monitors for things like inflammation or the function of the 1135 00:58:28,200 --> 00:58:31,600 Speaker 1: joint and you know, infection, and you know all those things. 1136 00:58:31,880 --> 00:58:34,440 Speaker 1: You know, they seem pretty far fresh, but they're actually 1137 00:58:34,440 --> 00:58:36,120 Speaker 1: here today. You know, it's wild. 1138 00:58:36,920 --> 00:58:38,800 Speaker 3: I think that a lot of people are going to 1139 00:58:38,840 --> 00:58:42,000 Speaker 3: be walking around chipped, like in ten years from now, 1140 00:58:42,120 --> 00:58:44,480 Speaker 3: and that is just going to become commonplace. 1141 00:58:45,080 --> 00:58:46,520 Speaker 2: And that is frightening. 1142 00:58:46,560 --> 00:58:48,840 Speaker 3: Like even the small things like going I mean not 1143 00:58:48,920 --> 00:58:51,640 Speaker 3: a wearable but being able to go to Whole foods 1144 00:58:51,680 --> 00:58:54,160 Speaker 3: now and they want you to scan your palm to pay. 1145 00:58:54,360 --> 00:58:56,760 Speaker 2: I'm like, I'm a hold off on that just for now. 1146 00:58:58,360 --> 00:59:02,880 Speaker 1: Yeah, I know what you mean. And yet, you know, 1147 00:59:02,960 --> 00:59:08,400 Speaker 1: as dystopian as being chipped sounds, you know, it seems 1148 00:59:08,400 --> 00:59:13,000 Speaker 1: somewhat inevitable that we will ultimately have interfaces with machines 1149 00:59:13,040 --> 00:59:15,760 Speaker 1: that are there for our benefit, that are going to 1150 00:59:15,800 --> 00:59:19,720 Speaker 1: help us. And you know, I think there's a lot 1151 00:59:19,760 --> 00:59:22,680 Speaker 1: of value in your phone acting as something that knows 1152 00:59:22,680 --> 00:59:25,440 Speaker 1: who you are. I think your ring could know who 1153 00:59:25,480 --> 00:59:27,240 Speaker 1: you are and maybe know in a better way because 1154 00:59:27,280 --> 00:59:29,480 Speaker 1: it's something that you're wearing directly on your body. It's 1155 00:59:29,520 --> 00:59:31,880 Speaker 1: not just something that you point at your face, and 1156 00:59:32,080 --> 00:59:34,080 Speaker 1: you can think about all the use cases there. You know, 1157 00:59:34,120 --> 00:59:36,320 Speaker 1: maybe your ring is what you use to unlock your car, 1158 00:59:36,680 --> 00:59:39,200 Speaker 1: or to unlock your computer or your phone or your home, 1159 00:59:39,320 --> 00:59:43,160 Speaker 1: or to alert your work that you're there, or to 1160 00:59:43,600 --> 00:59:46,240 Speaker 1: you know, provide access to systems that are highly sensitive. 1161 00:59:46,880 --> 00:59:50,440 Speaker 1: I think there's all sorts of really interesting applications for 1162 00:59:50,520 --> 00:59:53,120 Speaker 1: a persistently warn computer. I mean, even in our phones. 1163 00:59:53,160 --> 00:59:55,360 Speaker 1: As much as as we carry our phones with us, 1164 00:59:55,440 --> 00:59:56,960 Speaker 1: we don't have them on us all the time. 1165 00:59:57,360 --> 01:00:00,280 Speaker 3: Yeah, and to an extent, I mean you're described being 1166 01:00:00,760 --> 01:00:02,880 Speaker 3: a lot of the functionality of like the Apple Watch 1167 01:00:02,880 --> 01:00:04,760 Speaker 3: I wear on my left wrist, right, Like so many 1168 01:00:04,840 --> 01:00:07,960 Speaker 3: of those things. So many things are paid for or 1169 01:00:08,040 --> 01:00:10,480 Speaker 3: it's my entry into something, or it's my you know, 1170 01:00:10,560 --> 01:00:13,600 Speaker 3: so many things just via this wearable. So the question 1171 01:00:13,800 --> 01:00:16,520 Speaker 3: is is then, like when does that technology start to 1172 01:00:16,680 --> 01:00:20,640 Speaker 3: transfer into into different areas and perhaps even the ring right? 1173 01:00:21,160 --> 01:00:24,320 Speaker 1: Yeah, Yeah, And you know, I think as long as 1174 01:00:24,360 --> 01:00:26,440 Speaker 1: you're in control of it, and you're one of our 1175 01:00:26,480 --> 01:00:28,400 Speaker 1: big beliefs is that you're in control of your own data. 1176 01:00:28,920 --> 01:00:32,040 Speaker 1: We do not you know, we do not market or 1177 01:00:32,160 --> 01:00:35,200 Speaker 1: share or reveal your data. And you know women's health 1178 01:00:35,240 --> 01:00:39,880 Speaker 1: has been I think justly sensitive to the importance of 1179 01:00:39,960 --> 01:00:43,720 Speaker 1: keeping that data encrypted and secure. Absolutely, we want to 1180 01:00:43,720 --> 01:00:45,720 Speaker 1: we want to preserve that and to make sure that 1181 01:00:45,880 --> 01:00:49,120 Speaker 1: like you are the sovereign of your data, and you're 1182 01:00:49,160 --> 01:00:51,600 Speaker 1: the sovereign of your identity and and you know there 1183 01:00:51,640 --> 01:00:53,160 Speaker 1: are plenty of bad people who would love to take 1184 01:00:53,160 --> 01:00:54,040 Speaker 1: your identity. 1185 01:00:54,880 --> 01:00:58,920 Speaker 3: Not today, everyone, not today. Well, as we wind down here, 1186 01:00:59,040 --> 01:01:01,960 Speaker 3: my final question for you Tom right now you talk 1187 01:01:02,000 --> 01:01:04,439 Speaker 3: to us about your hurdle moment before joining the team 1188 01:01:04,440 --> 01:01:07,240 Speaker 3: at AURA, going through a time where you were really 1189 01:01:07,600 --> 01:01:12,440 Speaker 3: struggling with stress, anxiety, not enough sleep. Knowing what you 1190 01:01:12,600 --> 01:01:18,400 Speaker 3: know now, what advice would you offer to yourself that you. 1191 01:01:18,360 --> 01:01:24,479 Speaker 1: Know, I would say, keep focused on trying to find 1192 01:01:24,560 --> 01:01:30,320 Speaker 1: balance those first few months. Actually, I really connected with 1193 01:01:30,640 --> 01:01:35,080 Speaker 1: our Finnish colleagues companies is half in Finland, who have 1194 01:01:35,160 --> 01:01:40,200 Speaker 1: a really interesting I think you on finding balance, And 1195 01:01:40,440 --> 01:01:46,000 Speaker 1: I think maybe my American self is about like trying 1196 01:01:46,000 --> 01:01:48,360 Speaker 1: to get there and go as far and as fast 1197 01:01:48,440 --> 01:01:51,840 Speaker 1: and as quickly as possible. And I think I would 1198 01:01:51,840 --> 01:01:54,560 Speaker 1: have said to my future self for my past self, 1199 01:01:54,880 --> 01:01:58,919 Speaker 1: you know, to learn that balance sooner, and I think 1200 01:01:58,920 --> 01:02:00,520 Speaker 1: that's been It's been a really bad have a lesson 1201 01:02:00,520 --> 01:02:02,720 Speaker 1: for me, not just at work at AURA, but in 1202 01:02:02,760 --> 01:02:05,000 Speaker 1: my life, and it's it's been a really great lesson. 1203 01:02:05,000 --> 01:02:07,640 Speaker 1: I think we're honestly Aura the product probably help me 1204 01:02:07,680 --> 01:02:08,200 Speaker 1: find that too. 1205 01:02:08,760 --> 01:02:09,320 Speaker 2: I love that. 1206 01:02:09,520 --> 01:02:12,160 Speaker 3: Well, So grateful for your time today, Tom. For those 1207 01:02:12,160 --> 01:02:14,480 Speaker 3: that either want to follow along with you or learn 1208 01:02:14,520 --> 01:02:16,920 Speaker 3: more about Ura, give us the details. How can they 1209 01:02:16,920 --> 01:02:17,200 Speaker 3: do that? 1210 01:02:17,720 --> 01:02:21,000 Speaker 1: Well? Ora Ring dot com and it's Oh you are 1211 01:02:21,240 --> 01:02:24,560 Speaker 1: a r I n G dot com is a great 1212 01:02:24,600 --> 01:02:26,960 Speaker 1: resource for you to learn about it. We have a 1213 01:02:27,040 --> 01:02:29,920 Speaker 1: blog there which is filled with inspiring stories of customers 1214 01:02:30,200 --> 01:02:33,000 Speaker 1: who have used the product to learn that they were pregnant, 1215 01:02:33,080 --> 01:02:35,160 Speaker 1: or to detect that they were sick with COVID, or 1216 01:02:35,640 --> 01:02:39,600 Speaker 1: to to optimize their health or to learn that they 1217 01:02:39,600 --> 01:02:43,800 Speaker 1: were getting sick, to manage manage their lives and a 1218 01:02:43,800 --> 01:02:47,120 Speaker 1: bunch of scientific work. Is there information about the product 1219 01:02:47,160 --> 01:02:49,360 Speaker 1: and the company or a ring dot com if you. 1220 01:02:49,320 --> 01:02:52,880 Speaker 3: Want to learn amazing, I'm over on social at emil 1221 01:02:53,000 --> 01:02:56,560 Speaker 3: Body and at Hurdle Podcast Another Hurdle Conquered. 1222 01:02:56,920 --> 01:02:57,959 Speaker 2: Catch you guys next time 1223 01:03:00,040 --> 01:03:00,080 Speaker 1: You