WEBVTT - Livy Duncan: Breaking Fashion Rules and Ignoring the Algorithm 0:00:07.280 --> 0:00:10.479 Welcome to the It Girl Podcast. I'm here with liv 0:00:10.720 --> 0:00:13.800 my friend Livey Duncan, the gorgeous, stunning Queen New York 0:00:13.840 --> 0:00:16.239 it Girl. So I just want to talk to you 0:00:16.239 --> 0:00:18.799 today about your fashion career and how you got your start. 0:00:18.800 --> 0:00:21.000 Were you always just this super fashionable girlly? 0:00:21.880 --> 0:00:25.920 I love you. I mean it's so funny. 0:00:25.960 --> 0:00:28.120 I try and think back to when it all started 0:00:28.120 --> 0:00:30.680 and when I got into it. I think I've always 0:00:30.680 --> 0:00:36.440 had a true maybe personal style through and through, but 0:00:37.640 --> 0:00:39.559 I mean it's changed over the years. I never thought 0:00:39.560 --> 0:00:40.920 I was going to go into fashion or be in 0:00:40.920 --> 0:00:44.880 the fashion industry. I wanted to. I wanted to go 0:00:44.920 --> 0:00:48.800 into biotech after college, but like I graduated when COVID hit, 0:00:49.280 --> 0:00:52.320 so I called every place I interned at and that 0:00:52.400 --> 0:00:54.400 was all like fashion assays, so like do you need 0:00:54.400 --> 0:00:54.760 part time? 0:00:54.800 --> 0:00:57.520 Do you need anything? Like? I just need work, I 0:00:57.560 --> 0:00:58.320 need to do something. 0:00:58.400 --> 0:01:01.959 And I think that then in that world kind of 0:01:02.720 --> 0:01:04.959 pushed me to get into it more. And then that 0:01:05.040 --> 0:01:06.960 was like the rise of TikTok and stuff. So then 0:01:06.959 --> 0:01:09.400 seeing other people and what they're wearing, it just like 0:01:10.240 --> 0:01:13.440 made me want to kind of go and go out 0:01:13.440 --> 0:01:15.480 of my comfort zone learn more about fashion again. 0:01:15.319 --> 0:01:16.600 What was your first job in fashion? 0:01:17.000 --> 0:01:23.240 I will job job first one. They all kind of mix. 0:01:23.319 --> 0:01:26.120 I think the first one I was at was for 0:01:26.200 --> 0:01:29.760 private designer kazy K, who did a lot of like 0:01:29.840 --> 0:01:33.400 D two C custom clothing but really cool. And then 0:01:33.440 --> 0:01:35.440 I was at Badging Mishika. I worked on the sales 0:01:35.480 --> 0:01:38.600 team and marketing team for them, which was cool because 0:01:39.680 --> 0:01:41.800 I interned for them. I did New York Fashion Week 0:01:41.840 --> 0:01:43.520 with them, like back in the day. It's so crazy 0:01:43.520 --> 0:01:45.440 to think about, like when you're applying to be a 0:01:45.520 --> 0:01:47.680 volunteer during fashion Week and the madness of that on 0:01:47.760 --> 0:01:50.400 that side versus now being on this side, us going 0:01:50.440 --> 0:01:52.960 to shows, but also being in house doing it and 0:01:53.000 --> 0:01:56.400 knowing these like interns are running around. It's just so crazy. 0:01:56.520 --> 0:01:57.720 I always think that every time I go to a 0:01:57.720 --> 0:02:00.120 New York Fashion Weeks show or event, I'm like, my 0:02:00.160 --> 0:02:02.040 hardest with you, interns, the hardest with. 0:02:02.000 --> 0:02:03.920 You, Like you're just getting yelled at, told what to do, 0:02:03.960 --> 0:02:05.080 and you just are terrified. 0:02:05.200 --> 0:02:08.480 You want to do the right thing, and I don't know, 0:02:08.520 --> 0:02:09.680 I just remember being chaos. 0:02:09.800 --> 0:02:12.919 No, it is pure chaos. So now you are a 0:02:13.040 --> 0:02:15.920 creative consultant, will you break down for us like what 0:02:15.960 --> 0:02:19.240 that means and just basically what that is and what 0:02:19.240 --> 0:02:20.040 you do for brands. 0:02:20.160 --> 0:02:24.520 Yes, after badgely working at Badgie Mishka, I went to 0:02:24.639 --> 0:02:26.760 work for a startup called Rodeo. 0:02:27.320 --> 0:02:29.760 Do you remember Rodeo Shot Rodeo. It was kind of 0:02:30.520 --> 0:02:30.960 coming up. 0:02:31.000 --> 0:02:32.320 I completely forgot that you worked there. 0:02:32.520 --> 0:02:33.920 I reached out to you about it. 0:02:34.000 --> 0:02:36.600 Yes we met because you worked there. I was, Yes, 0:02:36.639 --> 0:02:38.560 I completely I thought we met through a girl, but no, 0:02:39.040 --> 0:02:40.480 we met because you worked at Rodeo. 0:02:40.480 --> 0:02:42.320 I completely and I was like probably blowing you up, 0:02:42.360 --> 0:02:44.600 cold calling you and being like please handswer no, not 0:02:44.639 --> 0:02:46.800 too crazy, Okay, you guys. So I was. 0:02:46.880 --> 0:02:49.800 When I was working at Rodeo, I was doing the 0:02:49.840 --> 0:02:53.359 creator outreach and brand outreach, and we were a small team. 0:02:53.440 --> 0:02:55.360 It was a startup, so really it was like handsbur 0:02:55.400 --> 0:02:58.119 in every bucket. We did editorial photo shoots. We connected 0:02:58.160 --> 0:03:01.200 brands to creators in a way that today it's so 0:03:01.280 --> 0:03:03.040 much easier. I feel like with Shot, Mine all these 0:03:03.080 --> 0:03:06.840 other platforms, it's just like you're immediately connected. But then 0:03:06.960 --> 0:03:11.560 we were kind of pitching brands really funky creative collaboration 0:03:11.720 --> 0:03:16.480 ideas for or with different creators, and the creators weren't 0:03:16.520 --> 0:03:20.080 like the influencers so to say, I hate using that word, 0:03:20.080 --> 0:03:23.240 but interior designers travel agents, and it was just like 0:03:23.240 --> 0:03:25.079 a funky it was almost like an agency, now that 0:03:25.120 --> 0:03:25.880 I'm saying that out loud. 0:03:25.880 --> 0:03:27.400 It was so random, but. 0:03:29.120 --> 0:03:31.400 I kind of I spent the year with them and 0:03:31.440 --> 0:03:34.720 then transitioned out because I was getting so many brands 0:03:34.760 --> 0:03:37.360 calling me to help them come on for a project 0:03:37.360 --> 0:03:39.560 and consult with them in some way, whether that was 0:03:39.600 --> 0:03:42.960 a marketing plan or doing an editorial or styling something 0:03:43.000 --> 0:03:47.720 or just building a community around them in like a 0:03:47.840 --> 0:03:52.440 new way. So that is kind of how that started 0:03:52.480 --> 0:03:54.920 and shifted. And now I'm just like a consulting but 0:03:55.720 --> 0:03:56.720 I won't lie. 0:03:56.840 --> 0:04:00.240 I love working with startups, so I keep that kind 0:04:00.280 --> 0:04:01.560 of a joke. Like my nine to five. 0:04:01.840 --> 0:04:04.440 My consulting is working with a lot of different startup 0:04:04.480 --> 0:04:08.440 brands that are not centered even around fashion. So that's doing, 0:04:08.600 --> 0:04:11.760 like I said, marketing strategy, just like new ways for 0:04:11.800 --> 0:04:14.160 them to kind of get their ground and footing, especially 0:04:14.200 --> 0:04:16.400 if they're a European brand or from somewhere else in 0:04:16.440 --> 0:04:17.720 not New Ork. You for like, New York is such 0:04:17.760 --> 0:04:22.000 a hard market to try and tap into. So now 0:04:22.000 --> 0:04:24.960 it's kind of just like a crazy balancing thing of 0:04:25.000 --> 0:04:27.000 like getting to do that and then getting to do 0:04:27.040 --> 0:04:30.320 the creative stuff and editorials. But I love it because 0:04:30.360 --> 0:04:33.200 I like having the business side of stuff. I kind 0:04:33.200 --> 0:04:35.479 of miss that in terms of like corporate world. 0:04:35.600 --> 0:04:38.159 So to say, when a brand hires you as a 0:04:38.200 --> 0:04:40.560 creative consultant, what problem are they trying to solve? Is 0:04:40.600 --> 0:04:42.240 it that breaking into the New York market? Is that 0:04:42.279 --> 0:04:44.120 what you see is like the thing that people are 0:04:44.120 --> 0:04:44.800 coming to you for. 0:04:45.920 --> 0:04:48.359 Yes, sometimes, or I think the way I look at 0:04:48.400 --> 0:04:51.680 it is there's always a creative element to it. For them, 0:04:51.839 --> 0:04:54.360 it is truly like what do we even do if 0:04:54.360 --> 0:04:56.200 we don't have any ad dollars they're about to spend 0:04:56.200 --> 0:04:56.760 on marketing? 0:04:57.080 --> 0:04:57.920 How do we approach that? 0:04:58.400 --> 0:05:01.360 So I'll kind of build out like plan for them, 0:05:01.839 --> 0:05:03.839 and then if I get to and I'm lucky, I 0:05:03.880 --> 0:05:05.960 get to do the fun creative stuff like the editorials. 0:05:06.400 --> 0:05:09.160 Or it's working with like John Hardy for example, who 0:05:09.200 --> 0:05:11.320 I just shot a big thing with for Valentine's Say, 0:05:11.320 --> 0:05:12.960 which was so fun and I have to say it's 0:05:12.960 --> 0:05:16.080 probably my first campaign that I got to truly have 0:05:16.560 --> 0:05:21.320 full creative direction on, which was amazing. But that's different 0:05:21.320 --> 0:05:24.400 where someone will come be like, we have this product 0:05:24.440 --> 0:05:26.800 or this thing we have to launch, we want to 0:05:26.800 --> 0:05:27.279 give it to you. 0:05:27.279 --> 0:05:29.240 You do full creative direction, go crazy. What do you 0:05:29.240 --> 0:05:29.920 think is going to work? 0:05:29.960 --> 0:05:31.719 And then obviously I have to do a little research 0:05:31.760 --> 0:05:33.640 and look at stuff to be like, all right, what's trending, 0:05:33.640 --> 0:05:35.560 what's going to happen, what's going to like grab the 0:05:35.600 --> 0:05:38.280 attention and keep people entertained. 0:05:38.360 --> 0:05:40.440 So that's incredible that answer. 0:05:40.240 --> 0:05:42.840 Yeah, that's incredible. What do you think is the biggest 0:05:42.880 --> 0:05:45.160 mistake that brands make creatively right now? 0:05:45.839 --> 0:05:48.640 This is such a good question. It's like a big 0:05:48.680 --> 0:05:49.920 thing that people are talking about. 0:05:49.920 --> 0:05:52.679 It is a brand like it is really their marketing 0:05:52.720 --> 0:05:54.560 is make or break right now in a crazy way. 0:05:54.600 --> 0:05:57.760 It literally because everything is so available and it's on 0:05:57.800 --> 0:05:59.560 our phones and it's on our Instagram and it's on 0:05:59.600 --> 0:06:02.159 our TikTok, and it's like, if you're not reaching the 0:06:02.240 --> 0:06:03.800 right people at the right time in the right way, 0:06:04.240 --> 0:06:07.080 people are very tricked to cancel brands and totally done 0:06:07.080 --> 0:06:10.159 with them or ignore them completely. Yeah, what issue do 0:06:10.160 --> 0:06:11.800 you feel like you're just constantly cleaning up? 0:06:12.120 --> 0:06:15.720 It's so hard because of trends like virality is such 0:06:15.720 --> 0:06:17.840 a crazy thing because it's in a moment, But then 0:06:17.839 --> 0:06:20.039 everyone else wants to jump on board and do the 0:06:20.040 --> 0:06:22.000 same thing to get the results. But then I think 0:06:22.040 --> 0:06:25.880 brands also lose that identity when they do so I 0:06:25.880 --> 0:06:27.599 don't know mistakes. I think there are a lot of 0:06:27.600 --> 0:06:30.080 mistakes you can make. I do love when brands do 0:06:30.400 --> 0:06:34.080 crazy out there creative campaigns, like I want you to 0:06:34.160 --> 0:06:36.680 knock my socks off. I want to be so like, wait, 0:06:36.839 --> 0:06:38.400 what the hell just happened? I need to watch this 0:06:38.440 --> 0:06:41.680 fifteen times, digest it and figure out what I just saw. 0:06:41.720 --> 0:06:45.040 I know, I'm extremely unimpressed by the trend following marketing campaigns. 0:06:45.040 --> 0:06:46.880 When I see that on Instagram and I'm like, I've 0:06:46.920 --> 0:06:50.320 seen six brands post this stupid thing to I'm literally like, 0:06:50.440 --> 0:06:53.440 you have no balls. Yeah, this is not fashion, this 0:06:53.480 --> 0:06:55.359 is not high fashion, this is not interesting, this is 0:06:55.360 --> 0:06:58.400 not creative. It just yeah, I think it's really disappointing. 0:06:58.720 --> 0:07:01.240 Like I kind of wish it'll be interesting to see 0:07:01.680 --> 0:07:05.400 the shift in creative direction around brands, because where it 0:07:05.520 --> 0:07:08.039 used to just be the creative director knew what the 0:07:08.040 --> 0:07:10.600 campaigns were, knew the marketing efforts, they had their pulse 0:07:10.600 --> 0:07:13.360 in touch on everything. Now, if we're handing it off 0:07:13.360 --> 0:07:16.360 to people, it's going to be different. Like I'm so 0:07:16.440 --> 0:07:17.960 curious to see like where that. 0:07:19.560 --> 0:07:20.320 Changes over that. 0:07:20.440 --> 0:07:21.880 And I feel like the brands used to tell us 0:07:21.920 --> 0:07:24.360 what's cool, and now the internet tells the brands what's cool. 0:07:24.640 --> 0:07:27.239 I have such a big thing. I have a huge 0:07:27.280 --> 0:07:29.800 draft on my subject. It bothers me I need to talk. 0:07:29.640 --> 0:07:33.120 About I'm like, I the creative director of the fashion 0:07:33.120 --> 0:07:35.120 houses should be telling me what's cool. The girls on 0:07:35.760 --> 0:07:38.320 or not even girls, just the people on Instagram or 0:07:38.360 --> 0:07:42.080 silly TikTok should not be dictating they they try to 0:07:42.200 --> 0:07:45.840 please the community in like an almost embarrassing way. You 0:07:45.880 --> 0:07:48.800 are pandering. Yes, they pander to that audience in such 0:07:48.800 --> 0:07:51.239 a way that it's like where's your creativity, where's your spirit? 0:07:51.320 --> 0:07:55.000 Where's where's your differential? Like what is different about you? 0:07:55.080 --> 0:07:57.680 So correct we're aligned on that well because it used 0:07:57.680 --> 0:07:59.400 to come from in house, like my. 0:08:00.520 --> 0:08:02.720 I feel like it's really tough to say these kind 0:08:02.760 --> 0:08:08.200 of things because I think the old fashion industry had 0:08:08.240 --> 0:08:10.440 so much toxicity within it. But when I say this, 0:08:10.480 --> 0:08:12.880 I don't I'm not referring to that. I kind of 0:08:12.960 --> 0:08:17.160 miss the og editors. Yeah, like the fashion category that 0:08:17.200 --> 0:08:20.240 came with being an editor, because to your point, they 0:08:20.720 --> 0:08:22.440 talked to the brands. The brands were telling us what 0:08:22.520 --> 0:08:24.280 it was, but they were just making it in a 0:08:24.320 --> 0:08:26.440 new way and had a different point of view on 0:08:26.440 --> 0:08:28.360 how to relay it that brands weren't doing. 0:08:28.480 --> 0:08:28.640 Now. 0:08:28.680 --> 0:08:31.680 It's literally like we're giving a platform. 0:08:31.800 --> 0:08:33.800 Not to say that no one should be posting their 0:08:33.800 --> 0:08:36.640 personal style, but people take personal style and make it 0:08:36.640 --> 0:08:38.400 into a bigger deal than it is. 0:08:38.480 --> 0:08:39.959 And then it's like wait, and. 0:08:39.920 --> 0:08:42.680 Then everything looked the same and everyone was complaining because 0:08:42.679 --> 0:08:44.480 everything looked the same. And I was like, well, that's 0:08:44.520 --> 0:08:46.440 my problem right now, I'm telling brands what to do, 0:08:46.559 --> 0:08:48.000 so they're just all doing the same thing. 0:08:48.040 --> 0:08:49.560 I want to shop, I don't know where to shop 0:08:49.600 --> 0:08:52.679 because everything is everything is identifical, identical, but so much 0:08:52.720 --> 0:08:55.079 money too that I'm like what, I'm not what? 0:08:55.440 --> 0:08:59.080 They're all just the same. At what point do you 0:08:59.080 --> 0:09:01.199 think a brand realized is that they need an outside 0:09:01.240 --> 0:09:04.120 creative perspective And when do you think you come into play. 0:09:04.320 --> 0:09:08.160 Oh that's a great that's a great question. Maybe if 0:09:08.160 --> 0:09:11.920 your numbers, your views are down, analytics wise, do something 0:09:11.920 --> 0:09:12.600 to shake it up. 0:09:13.600 --> 0:09:16.280 It's it's I don't know. It's so hard because also 0:09:16.280 --> 0:09:17.120 our attention. 0:09:16.800 --> 0:09:17.920 Span hm hmmm. 0:09:18.200 --> 0:09:19.520 Like I had this idea that there's like a. 0:09:19.520 --> 0:09:23.280 Twenty four hour expiration on everything we consume. Whereas it 0:09:23.360 --> 0:09:27.240 used to be like we'll talk about fashion week for days, weeks, months, whatever. 0:09:27.240 --> 0:09:29.080 We're all like there's conversation around it. 0:09:29.120 --> 0:09:31.760 The discussion over Couture Fashion Week was over in literally 0:09:31.800 --> 0:09:32.400 a day or two. 0:09:32.480 --> 0:09:34.160 I I yeah, and I was like, I'm not even 0:09:34.160 --> 0:09:37.000 part of that conversation. I have not participating that, yeah, whatsoever. 0:09:37.440 --> 0:09:40.040 So I don't know if there's like a. 0:09:40.080 --> 0:09:43.319 True moment when they bring you in, yeah, like. 0:09:43.280 --> 0:09:47.600 If there's numbers that tell them, or like if I'm 0:09:47.600 --> 0:09:49.800 just trending on someone's feed and then they're like, let's 0:09:49.840 --> 0:09:50.559 do you feel like. 0:09:51.160 --> 0:09:54.280 You being so prominent on social media plays a big 0:09:54.360 --> 0:09:55.760 role in your business. 0:09:56.760 --> 0:10:02.160 In terms of doing the fun creative shoots. Yes, However, 0:10:02.200 --> 0:10:04.640 like nobody knows that I do a nine to five 0:10:04.840 --> 0:10:05.520 or like other things. 0:10:05.840 --> 0:10:07.200 I love that about you, Like, I think that is 0:10:07.200 --> 0:10:08.880 one of the most interesting things about you. I love 0:10:08.920 --> 0:10:10.880 that you're a business girl at the heart of it. 0:10:10.920 --> 0:10:11.320 I love that. 0:10:11.559 --> 0:10:14.040 Yeah, it's I need like some difference of it because 0:10:14.080 --> 0:10:15.959 also I get like it's boring. 0:10:15.760 --> 0:10:18.160 Stuck, and yes, it's stagnant and boring. 0:10:17.920 --> 0:10:20.160 And then there's a lot of pressure around it, which 0:10:20.240 --> 0:10:22.160 sometimes I I'll go ghost. I stop talking with my 0:10:22.160 --> 0:10:23.720 hand so much. I'm very tick. Like I'm like, wow, 0:10:24.200 --> 0:10:26.599 i go ghost on social media because. 0:10:27.040 --> 0:10:29.480 I start comparing myself to what other people are doing, 0:10:30.000 --> 0:10:32.280 and then I'm putting outfits together that I would never wear. 0:10:32.360 --> 0:10:33.520 I do that all the time, and I'm like, what 0:10:33.559 --> 0:10:34.040 am I doing? 0:10:34.320 --> 0:10:36.360 Sometimes it's cool and it works, I'm like, wow, I 0:10:36.440 --> 0:10:38.959 kind of like this, but other times I hate the 0:10:38.960 --> 0:10:40.680 force of it. And I'm sure you know too, Like 0:10:40.720 --> 0:10:42.120 if you have to do something, you have to get 0:10:42.120 --> 0:10:44.559 content out, it's better when you're posting constantly. 0:10:45.040 --> 0:10:47.400 The second you stop, you notice it. 0:10:47.920 --> 0:10:50.319 But I do see myself losing my ability to think 0:10:50.360 --> 0:10:54.120 for myself in a really weird way. Yeah, And I'm like, whoa, 0:10:54.600 --> 0:10:56.559 I'm just mimicking things that I'm saying. I don't even know. 0:10:56.760 --> 0:10:59.640 I don't have an opinion. It's literally like nothing. I 0:10:59.640 --> 0:11:02.160 don't know. I don't know, do I I don't know 0:11:02.200 --> 0:11:03.920 if I like this, I don't know. Everyone's telling me 0:11:03.960 --> 0:11:06.200 it's cool. I don't know, and it really does like 0:11:06.240 --> 0:11:07.800 take away your ability to think for yourself or have 0:11:07.840 --> 0:11:09.360 a personal style. I feel like you're so good with 0:11:09.400 --> 0:11:11.080 that though, you have such a unique personal style. 0:11:11.160 --> 0:11:11.480 Thank you. 0:11:11.559 --> 0:11:13.920 And I am like, I only want to have girls 0:11:13.960 --> 0:11:16.360 on that have cool personal style because I feel like 0:11:16.400 --> 0:11:18.840 it's hard these days just to do something different. 0:11:19.160 --> 0:11:19.680 It is hard. 0:11:19.720 --> 0:11:21.679 Well, that's like kind of what I mean too, Like 0:11:22.160 --> 0:11:24.520 I get stuck. I'm like, what do I wear every day? 0:11:24.520 --> 0:11:26.040 I'm like, am I going to pull out another nearly 0:11:26.040 --> 0:11:28.520 lowtent gene? Which I love and I wear all the time. 0:11:28.600 --> 0:11:32.240 But there's just a lot of pressure to always be 0:11:32.280 --> 0:11:36.240 in something new, something cool with this world that I 0:11:36.240 --> 0:11:36.560 don't know. 0:11:36.640 --> 0:11:38.760 I do think the ways being in something new, the 0:11:38.800 --> 0:11:42.520 overconsumption is like it's it's discussed, but I don't even 0:11:42.520 --> 0:11:45.120 think people realize it's how bad it is. Truly, it 0:11:45.200 --> 0:11:48.880 is constant, constantly having something new, having the newest thing 0:11:48.960 --> 0:11:50.679 it is. It's honestly disturbing. 0:11:50.720 --> 0:11:51.920 I think that should be a whole thing. 0:11:52.120 --> 0:11:54.480 No, it's wearing your clothes, like obviously we both rewar 0:11:54.480 --> 0:11:56.199 our stuff, but posting that. 0:11:56.240 --> 0:11:58.959 I've warn these fans three times this week, like say. 0:11:58.800 --> 0:12:02.000 I've wore this top four times, but you literally are 0:12:02.040 --> 0:12:04.480 pushed and pushed and pushed to have the fresh. 0:12:04.200 --> 0:12:05.640 Thing, the new thing, the new thing, the new thing, 0:12:05.679 --> 0:12:08.880 the new thing, always changing, always more content, always more, 0:12:08.960 --> 0:12:11.080 always more. So I like that you have a business 0:12:11.080 --> 0:12:12.839 outside of it, because then you can kind of take a. 0:12:12.760 --> 0:12:13.559 Step back exact. 0:12:13.559 --> 0:12:15.559 That's why I have this. I want to take a 0:12:15.600 --> 0:12:17.640 step back from I don't want my entire life and 0:12:17.679 --> 0:12:21.480 identity and revenue and everything to come from what I 0:12:21.520 --> 0:12:23.520 post on the internet because I just think it like 0:12:23.600 --> 0:12:29.160 creates this disturbing, mind melting thing within you. 0:12:29.240 --> 0:12:33.240 Also, like you're you want. 0:12:33.360 --> 0:12:36.520 I believe, like the most successful people who are online, 0:12:38.240 --> 0:12:40.960 you have a clear and concise point of view, the 0:12:40.960 --> 0:12:42.600 brands you work with, who you work with, And I 0:12:42.600 --> 0:12:45.400 think sometimes when people do that full time and don't 0:12:45.440 --> 0:12:47.679 have a separation or don't have other projects to do 0:12:47.800 --> 0:12:49.600 to kind of mix it up, it's like we all 0:12:49.600 --> 0:12:50.640 just know these are paid ads. 0:12:50.720 --> 0:12:53.480 Yeah, I hope I'm not being too negative now negative 0:12:53.520 --> 0:12:53.720 at all. 0:12:53.760 --> 0:12:55.640 It's just it's I think it's important to talk about 0:12:55.679 --> 0:12:58.280 the what's realistic about it and what's really going on, 0:12:58.679 --> 0:13:03.199 because I don't think I think people hear influencer or whatever, 0:13:03.480 --> 0:13:06.280 and I think it needs to be just I think 0:13:06.280 --> 0:13:08.160 the negatives need to be discussed and they need to 0:13:08.160 --> 0:13:10.720 be told to people who maybe don't do this every day, 0:13:11.200 --> 0:13:12.800 just so they know what's really going on. I feel 0:13:12.840 --> 0:13:14.320 like pulling the curtain back is important. 0:13:14.400 --> 0:13:16.960 Yeah, what do you think is like your biggest qualm 0:13:17.120 --> 0:13:18.920 or like thing? 0:13:19.200 --> 0:13:21.720 I The thing I just like the most about it 0:13:21.760 --> 0:13:26.840 is feeling like you have to care so much about 0:13:27.040 --> 0:13:30.560 numbers and views and it's just like gross to me. 0:13:30.760 --> 0:13:33.520 And then because New York is such a small, little 0:13:33.559 --> 0:13:36.840 like influencer community, like everyone competing with each I just 0:13:36.920 --> 0:13:39.400 do not like the female and female competition. 0:13:40.040 --> 0:13:40.679 It's intense. 0:13:40.720 --> 0:13:45.000 It's very intense, and some girls really enable it and 0:13:45.080 --> 0:13:48.200 drive it, and I don't like that. We can do 0:13:48.400 --> 0:13:51.760 more looking at this like a business and looking at 0:13:51.800 --> 0:13:54.800 it as what it is than looking at it as 0:13:54.840 --> 0:13:59.040 a popularity contest because that's just easy to find. I'm 0:13:59.080 --> 0:14:00.920 just like, that's easy. Can't like think about it in 0:14:00.960 --> 0:14:04.640 a more I don't know, cerebral way. And this could 0:14:04.679 --> 0:14:07.400 be something that enables so many It does enable so 0:14:07.400 --> 0:14:09.440 many women to have careers and jobs that they wouldn't 0:14:09.440 --> 0:14:11.360 have and stay at home moms to have their own 0:14:11.400 --> 0:14:13.240 income and all of that stuff. And I'm like, why 0:14:13.240 --> 0:14:16.560 don't we look at it that way and not my 0:14:16.760 --> 0:14:18.800 dad got me this job, or. 0:14:18.840 --> 0:14:21.640 Like just even the negativity of that. I don't want 0:14:21.640 --> 0:14:22.720 to be here. There's so many. 0:14:22.520 --> 0:14:24.240 Things like look, I get it. I've said that before, 0:14:24.240 --> 0:14:26.400 Like I'm exhausted towards the end of fashion week. 0:14:26.400 --> 0:14:28.440 We all are. But how lucky are we that we're 0:14:28.480 --> 0:14:29.400 doing that as our job? 0:14:48.080 --> 0:14:51.000 What is the best piece of it? Speaking of giving 0:14:51.040 --> 0:14:54.040 advice to women? But we love women, and most of 0:14:54.080 --> 0:14:55.320 the girls in New York are amazing, But. 0:14:55.320 --> 0:14:58.480 We actually have a really good inner crew of girls 0:14:58.640 --> 0:14:59.440 that we're so lucky. 0:14:59.520 --> 0:15:02.120 Yeah, no, they're There's like twenty five girls that are 0:15:02.200 --> 0:15:04.320 like true girls, girls that are so sweet that everybody's 0:15:04.360 --> 0:15:05.000 friends and like. 0:15:05.120 --> 0:15:08.240 M like we have each other's backs, yes, fun, We 0:15:08.480 --> 0:15:10.200 like take pictures of each other and help each other 0:15:10.240 --> 0:15:10.960 get their content. 0:15:11.280 --> 0:15:13.440 Are excited to see each other at these pumps because 0:15:13.440 --> 0:15:15.680 I think it's just so rare. LA wasn't like that, 0:15:15.840 --> 0:15:18.120 LA like that at all? Did you live in La 0:15:18.200 --> 0:15:18.720 five years? 0:15:18.760 --> 0:15:18.920 What? 0:15:19.120 --> 0:15:21.800 I don't know that it was torture. I can't imagine 0:15:21.800 --> 0:15:23.640 that the girls were such bullies. It was really terrible. 0:15:23.680 --> 0:15:25.240 It was why I left. I was like, Okay, I'm 0:15:25.280 --> 0:15:27.520 not gonna I can't thrive in an environment like this. 0:15:28.120 --> 0:15:30.440 I think it happens everywhere that girls are like that, 0:15:30.480 --> 0:15:32.280 from when you're in middle school, high school, Like there's 0:15:32.280 --> 0:15:35.480 always that craziness. But considering how often we see each 0:15:35.520 --> 0:15:37.720 other and we're all together, like I'm so grateful that 0:15:37.760 --> 0:15:38.680 we have that good crew. 0:15:38.880 --> 0:15:40.640 No, there are some really amazing girls. 0:15:40.400 --> 0:15:42.640 Otherwise, Like, how do you not beat yourself up over it? 0:15:43.160 --> 0:15:45.160 Truly? And we can bond over it, like you said, 0:15:45.160 --> 0:15:46.120 we've talked about it at Lancha. 0:15:46.160 --> 0:15:46.320 You can. 0:15:46.520 --> 0:15:48.280 You can kind of be like, I'm not really feeling 0:15:48.360 --> 0:15:50.600 so great about myself today, and everybody kind of comes 0:15:50.600 --> 0:15:53.520 together in times like yeah me or I wasn't invited 0:15:53.520 --> 0:15:55.080 to this thing, and I just like really feel shitty 0:15:55.080 --> 0:15:56.880 because all of you guys were there, just that kind 0:15:56.920 --> 0:15:58.760 of vi of like it wasn't even that great. Don't 0:15:58.760 --> 0:16:00.400 worry girl, you didn't miss it, Yeah, like it was 0:16:00.400 --> 0:16:02.360 just another thing. Yeah, there are there are some really 0:16:02.360 --> 0:16:06.520 great girls in New York that do lift all of 0:16:06.560 --> 0:16:08.880 us up, and I am so grateful for that. But 0:16:09.200 --> 0:16:10.840 what is your best advice to women who want to 0:16:10.840 --> 0:16:12.560 work in fashion or something that you wish you knew 0:16:12.560 --> 0:16:14.320 when you started your fashion career. 0:16:14.560 --> 0:16:17.120 Okay, the first thing I'm going to say is to 0:16:17.200 --> 0:16:19.880 work hard, and like. 0:16:20.080 --> 0:16:21.640 Fashion knows no hours. 0:16:21.640 --> 0:16:24.040 No hours, And you know, it's changed so much from 0:16:24.040 --> 0:16:26.720 when I was in house too, But I just remember 0:16:27.240 --> 0:16:30.120 the time I was kind of leaving that job and 0:16:30.160 --> 0:16:33.280 the interns I was having, I was like, this just 0:16:33.320 --> 0:16:37.120 would never fly back in the day, Like you sat, 0:16:37.240 --> 0:16:39.560 you were quiet, you waited till someone called on you. 0:16:39.560 --> 0:16:41.080 You did what you had to do, and you were 0:16:41.120 --> 0:16:43.960 the last in the office first, and like you just 0:16:44.000 --> 0:16:46.400 worked hard because that's all you had to vouch for 0:16:46.440 --> 0:16:49.040 you to get further or like higher up in a 0:16:49.080 --> 0:16:49.880 position or something. 0:16:50.280 --> 0:16:53.880 But I think work hard, get the experience. 0:16:54.360 --> 0:16:54.640 Yeah. 0:16:54.680 --> 0:16:56.960 In turn, I tell everybody and like girls who DM 0:16:56.960 --> 0:16:59.080 me all the time, I'm like, get an internship anywhere. 0:16:59.120 --> 0:17:00.120