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Speaker 1: I don't know.

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Speaker 2: Every day, Up we click yours up the breakfast Club

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Speaker 2: fish for y'all done morning. Everybody's the j n V.

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Speaker 3: Jess hilarious, Charlamagne the guy. We are the breakfast Club.

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Speaker 3: Law La Rosa is here as well. We got a

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Speaker 3: special guest in the building. Yes, indeed, she's the only

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Speaker 3: other person from Delaware that I know. You know, you know,

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Speaker 3: you know Joe Biden President Joe Body, Yes.

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Speaker 4: I know him as well.

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Speaker 5: And you know, as Patience, what the FuG Patience.

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Speaker 6: Ladies, and you know what you're talking about?

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Speaker 3: I'm about you, you know on imagine every players she

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Speaker 3: says in Patience, what the fuck when she's about to,

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Speaker 3: I guess do something she's not supposed to with Patience.

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Speaker 3: So she said, Patience be like, yeah, when when Carty's

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Speaker 3: about to do something she's not supposed to be, I

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Speaker 3: guess you pop up in her mind, like.

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Speaker 1: CARDI what Patience is the founder and CEO of Cream Labs.

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Speaker 1: But you know she's behind you know some of the biggest.

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Speaker 2: Artists rollouts in hip hop?

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Speaker 4: Correct, right?

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Speaker 2: And you've been with Cardis since they one?

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Speaker 5: Yeah? Wow, yes, ten years as of said Timber of

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Speaker 5: this year. Wow.

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Speaker 4: But let's start that. How did you meet Cardy and

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Speaker 4: how did you get on part of her team?

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Speaker 1: Oh?

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Speaker 5: I love this story.

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Speaker 7: So when I had my son, I decided not to

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Speaker 7: go back and work for Hurts. I was renting cars Hurts.

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Speaker 7: After I graduated college, I ended up having to rent cars.

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Speaker 7: There were no jobs. So I decided to open up

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Speaker 7: a salon in Wilmington called Victated the salon with my

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Speaker 7: tax refund money.

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Speaker 6: I've been so for instance, day when we was in

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Speaker 6: there doing all the f I was in the photo shit.

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Speaker 4: Continue on, you know what.

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Speaker 7: So basically I was, you know, just operating in the salon.

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Speaker 7: But I opened the salon because I always wanted to

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Speaker 7: be a publicist. So I'm like, I'm going to use

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Speaker 7: my stylist as like my case studies my clients while

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Speaker 7: I self teach myself right, so I would look for

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Speaker 7: opportunities for them outside of the booth was like my

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Speaker 7: selling point. So fast forward maybe four years. My partner

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Speaker 7: actually who's here. He was bringing a lot of talent

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Speaker 7: and celebrities to Wilmington, and we're a very very small market,

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Speaker 7: so there's not a ton of talent that comes in

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Speaker 7: and out of Wilmington, especially because we're so close to Philly,

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Speaker 7: so he would throw live events. There were a ton

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Speaker 7: of different events and talent and celebrities that you know,

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Speaker 7: he would bring out. So my stylists were telling me, Hey,

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Speaker 7: this girl named Carti is coming to Delaware, She's coming

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Speaker 7: to dance.

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Speaker 5: We want to do her hair and makeup.

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Speaker 7: I didn't follow her at the time, but I, you know,

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Speaker 7: I followed their lead, and I reached out to Bunn

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Speaker 7: and asked him, you know, would you mind putting in

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Speaker 7: a word with Cardi and her management.

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Speaker 5: You know, we'll do her hair and her makeup at

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Speaker 5: no cost.

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Speaker 7: So he followed through and he made the connection, the

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Speaker 7: very first connection between myself and Cardi. And she pulled

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Speaker 7: up with her manager at the time and a pt cruiser.

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Speaker 7: She had this orange wig on, yes.

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Speaker 5: Cruiser. This was so early on.

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Speaker 7: This was like literally like before love and hip hop

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Speaker 7: are any So yeah, she pulled up, she got her

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Speaker 7: hair and makeup done, and she was just like, you

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Speaker 7: want to come to the club with me? And I'm like, oh,

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Speaker 7: you know, I got a sitter, why not. So we

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Speaker 7: go to the club and she gets dressed. She asked

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Speaker 7: me to help me pick her money up while she's dancing,

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Speaker 7: We order some wings, We go our separate ways.

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Speaker 5: At the end of the night.

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Speaker 7: And about maybe a month or two later, I had

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Speaker 7: started filling out internship applications because I was just like,

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Speaker 7: I'm twenty six.

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Speaker 5: I think I was Oh. I was like, oh my gosh,

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Speaker 5: I was twenty six, and I'm like, you know, my

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Speaker 5: son is two three at the time, I really still

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Speaker 5: want to be a publicist. I need to make a move.

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Speaker 7: So I just started filling out all of these internship

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Speaker 7: applications for fashion week, which is kind of what segued

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Speaker 7: us into that space, and I took an internship. I

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Speaker 7: slept on my friend's couch in Newark, New Jersey, and

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Speaker 7: maybe my third day on the job, I ran into

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Speaker 7: Cardi backstage. She was walking in the Gypsy Sports show

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Speaker 7: because they want it all like internet or you know,

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Speaker 7: social media personalities, and she was like, oh, like, what.

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Speaker 5: Are you doing here? Are you doing hair? And I

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Speaker 5: was like, no, I'm a publicist.

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Speaker 7: She was like, oh, I need one of those, and

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Speaker 7: I was like okay, and her and chef invited me

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Speaker 7: to dinner that night, and I walked in and they

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Speaker 7: introduced me as her new publicist.

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Speaker 5: And that's how.

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Speaker 2: This was before.

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Speaker 7: We were selling makeup, watch, popping, cosmetics, a lot of everything.

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Speaker 7: The cosmetics, I'm sorry, your hair salon, Oh no no.

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Speaker 7: So as we continued to like grow and the business grew,

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Speaker 7: I you know, leveraged my what I was building with

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Speaker 7: her into an agency, which is how cream Labs came about.

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Speaker 7: And you know, I decided that, you know, maybe like

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Speaker 7: six years after having the salon open, I just didn't

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Speaker 7: have the capacity, where the bandwidth to do it. And

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Speaker 7: the industry and the salon, like the salon industry has

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Speaker 7: shifted so much. People wanted their own suites, their own brands.

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Speaker 7: So I just focused on building out and expanding the agency.

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Speaker 7: See but that's what you know, all of it led

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Speaker 7: up into building with Hardy.

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Speaker 2: Did you do her half for her recent court case?

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Speaker 5: I was here for the whigs, like definitely.

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Speaker 2: But talk about that.

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Speaker 6: I mean, Charlayne mentioned that it's funny. But I think

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Speaker 6: even when we saw her switching wigs recently, people instantly

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Speaker 6: started remembering the first time we saw her in court

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Speaker 6: and everything was a moment when she was showing up

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Speaker 6: the court right, And you guys have been really good

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Speaker 6: about making moments from the beginning? Was Cardi always the

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Speaker 6: artist that wanted to do that? Did you have to

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Speaker 6: talk her into it? How did What was her first

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Speaker 6: moment where she's like I needed this, how I need

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Speaker 6: to live the rest of my career?

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Speaker 7: Her first moment, I would say it was the week

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Speaker 7: that we met. Is the week that we decided to

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Speaker 7: work with each other, which was fashion week. And I

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Speaker 7: say that because the way that she showed up. So

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Speaker 7: once we decided, like, all right, we're gonna work together,

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Speaker 7: there was a few shows left and the last show

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Speaker 7: that normally had during fashion week was The Blonde. So

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Speaker 7: you know, as an intern, my job was to get

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Speaker 7: people from their black trucks to the front, you know,

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Speaker 7: to their front row seat. So I'm like, you know,

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Speaker 7: nobody really knows you outside of the personality that you

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Speaker 7: built on social media. Let's just start increasing your visibility

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Speaker 7: right away. And again I'm like self teaching myself at

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Speaker 7: this point, I'm just doing what feels right. So I

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Speaker 7: told her to come to the show, and I was

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Speaker 7: just gonna seat her, and I'm like, just come and

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Speaker 7: just look like you belong. Like she shows up in

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Speaker 7: a turban these like wooden nipple pasties and like a

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Speaker 7: flared bell bottom pant, and everybody was just like if

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Speaker 7: they didn't know who she was, they wanted to know

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Speaker 7: who she was. And I just set her. I just

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Speaker 7: found a spot on the front row and just set her.

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Speaker 7: And that told me that she was number one. She

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Speaker 7: was willing to be collaborative and trusting. It wasn't like

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Speaker 7: why I gotta do this, or I'm not really invited,

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Speaker 7: I don't want to show up. I'm not gonna always

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Speaker 7: get an invite in the very beginning. Sometimes you got

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Speaker 7: to show people why you should be invited, right, and

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Speaker 7: that does come with a risk, obviously, but she was

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Speaker 7: willing to, like bugget, She's like, Okay, where I gotta be,

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Speaker 7: I'm gonna show up, what I gotta wear, Okay, I'm there,

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Speaker 7: and she just went with it.

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Speaker 5: So at that moment, I.

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Speaker 7: Knew like she loved and wanted to leave an impression

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Speaker 7: wherever she went and really make a moment. And I

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Speaker 7: think we just always carried that same energy throughout everything

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Speaker 7: we did.

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Speaker 3: I love that because that really defines Cardy B as

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Speaker 3: a person. A lot of times people don't hear that

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Speaker 3: side of it. Charlamagne and myself. We've seen her early on,

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Speaker 3: so we've seen the grind. We've seen her eating the

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Speaker 3: McDonald's in the morning, we've seen her going to the

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Speaker 3: teen parties, and we've seen that grind and the clubs

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Speaker 3: and the strip clubs and the regular clubs and this.

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Speaker 3: So I love that story because it shows that, you know,

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Speaker 3: sometimes people are like, oh, no's that No, she deserves

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Speaker 3: to be here.

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Speaker 7: She worked league absolutely against all odds, and it's great

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Speaker 7: that I was so fortunate to number one be you know,

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Speaker 7: just given the space to like, we're gonna figure this

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Speaker 7: out together. You've never been necessarily a publicist of x

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Speaker 7: amount of years, never been a superstar, Like, you're just

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Speaker 7: gonna figure this out and trust in one another's intuition,

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Speaker 7: in one another's vision.

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Speaker 5: And she literally like being there to see all the nose.

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Speaker 7: I love that I'm still in a seat to be

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Speaker 7: able to see all of those people just eat their words,

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Speaker 7: like so many people were just like it'll never happen

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Speaker 7: for her.

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Speaker 8: I love more, particularly about your story, how you went through,

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Speaker 8: how you use the hair industry to step into.

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Speaker 5: Pr Yeah, that is so dope. Yeah, it was, I

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Speaker 5: mean living in a place like Wilmington, and Lauren knows

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Speaker 5: like where we're Delaware.

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Speaker 7: Down wherever we go, it's like, yes, we're from Delaware,

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Speaker 7: but the community in the network is so small, it's

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Speaker 7: so limited, and to be in a space like public relations,

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Speaker 7: you have to put yourself in spaces where you can

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Speaker 7: rub elbows and kiss babies and build a network. So

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Speaker 7: I still felt like before I put myself out there,

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Speaker 7: I wanted to have enough confidence.

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Speaker 5: And experience just from an entry level point of view.

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Speaker 7: So looking at my stylists more like clients was really

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Speaker 7: what helped me to feel like, Okay, I got enough

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Speaker 7: confidence to walk into a space and feel like I

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Speaker 7: know how to represent people.

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Speaker 5: Even if it's on a small level.

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Speaker 7: I feel like I had the fundamentals to represent someone

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Speaker 7: and help leverage whatever talent they have into a brand.

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Speaker 5: I didn't know that that's what I was doing.

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Speaker 7: So early on, but now that I'm much more aware

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Speaker 7: of my capabilities than what I'm able to do, I

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Speaker 7: know that I'm able to take talent and leverage that

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Speaker 7: into a brand, a brand that is sustainable outside of

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Speaker 7: just one category.

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Speaker 1: Imagine question, there's between managing talent and managing the perception

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Speaker 1: of the talent.

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Speaker 7: I mean, I think that that's a piece of it,

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Speaker 7: Managing the perception of the talent, because the perception is

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Speaker 7: essential to the value of the brand at the end

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Speaker 7: of the day. But managing the talent, I mean, I

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Speaker 7: think there's a lot of different aspects to managing the talent.

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Speaker 7: You have day to day, you need someone who's consistently

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Speaker 7: paying attention to the logistics, the calendar, all of the

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Speaker 7: things that keep everything moving.

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Speaker 5: And then you have people that have their expertise.

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Speaker 7: You have your music managers, you have your brand managers,

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Speaker 7: and I think managing the talent overall is just making

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Speaker 7: sure that there's consistently a strategy, there's consistently a plan,

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Speaker 7: Like I don't know if people think that it's just

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Speaker 7: we're just winging it. Like there's always a plan and

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Speaker 7: there's always a goal. There's always like we know exactly

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Speaker 7: what it is that we want to do and what

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Speaker 7: we want to accomplish. But I think really managing the

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Speaker 7: talent is understanding the product itself, which is what the

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Speaker 7: talent is, whether it's music, whether it's making clothes, whatever

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Speaker 7: it is, and then understanding how you create a relationship

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Speaker 7: that's engaging with that audience in a way that grows

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Speaker 7: the brand, that builds value in the brand, because at

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Speaker 7: the end of the day, you want to be able

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Speaker 7: to leverage that brand into something that is legacy for you.

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Speaker 3: Let me ask a question, how do you decide when

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Speaker 3: somebody's a friend or when somebody's a client? Right, because

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Speaker 3: you're going to have clients to pay you for certain things.

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Speaker 3: But I'm assuming Cardi B. Is not just a client.

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Speaker 4: She's your friend, meaning you can see that.

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Speaker 3: But like, so if you're working with somebody and now

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Speaker 3: Cardi B Is beefing with that person, you can't work

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Speaker 3: with that person anymore.

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Speaker 4: But what a client is just like it's just a check.

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Speaker 4: So how do you decide that?

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Speaker 3: And if Cardi's like, you know, let's say it's not

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Speaker 3: rocking with somebody, you say, ah, well, I can't work

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Speaker 3: with that person anymore.

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Speaker 4: How does that work?

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Speaker 5: I mean, that's a very real thing.

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Speaker 7: Like and I think also it's just what is your

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Speaker 7: philosophy as what is your philosophy as an entrepreneur or

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Speaker 7: a boss or whatever it is that you do, right,

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Speaker 7: And I feel like whatever your philosophy is and your

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Speaker 7: principles are, is how you show up.

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Speaker 5: When it comes to making those type of decisions.

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Speaker 7: And my philosophy is a lot different from other people,

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Speaker 7: Like there is no real defining line between personal and business.

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Speaker 7: Like my business is very personal, Like my business feeds

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Speaker 7: my kid, My business builds my livelihood and keeys my

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Speaker 7: livelihood and maintains a lifestyle that I like to live. Like,

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Speaker 7: so my business is very personal because you know, if

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Speaker 7: you compromise my business, now you're compromising the way I eat.

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Speaker 7: So when it comes to cardying any other client, and

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Speaker 7: anyone can tell you wherever there are boundaries or there's

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Speaker 7: an opposition, or someone that you know has done something

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Speaker 7: in a way that not only makes them feel away,

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Speaker 7: but has messed with their business and their livelihood, I

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Speaker 7: could never do business with you.

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Speaker 5: Yeah, And that's just what it is.

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Speaker 7: Like. I think some people try to convince themselves that

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Speaker 7: it's okay because it's just business. But there is no

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Speaker 7: way that you don't have any emotional attachment or personal

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Speaker 7: relationship with somebody that you go into a conference room

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Speaker 7: or on a conference call every day and fight.

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Speaker 5: For them to eat.

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Speaker 7: We got to have a personal relationship that doesn't turn

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Speaker 7: off when I decide I want to take another check

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Speaker 7: from somebody that doesn't align with you, Like, we got

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Speaker 7: to be on the same side for this to work.

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Speaker 8: Yeah, do you guys generally only manage artists or is

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Speaker 8: it actresses?

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Speaker 5: It's actress.

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Speaker 7: We're not specific to artists or the company that we've

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Speaker 7: recently announced and built Fifth and Freedom. It's not just

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Speaker 7: specific to artists. It's just specific to talent, but talent

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Speaker 7: that is talent that I can see true value in. Like,

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Speaker 7: because one of the main things about Fifth and Freedom

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Speaker 7: is that it's a new way of management, and it's

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Speaker 7: a new way of looking at talent where some people

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Speaker 7: are just more reactive. They're waiting on an email, they're

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Speaker 7: waiting for a deal, they're waiting to respond. Like it's

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Speaker 7: about being proactive but also making sure that we're not

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Speaker 7: limiting the talent to this one category. That we're building

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Speaker 7: a brand that can sustain over years without necessarily having

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Speaker 7: to be active in one category. So it's about like

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Speaker 7: building legacy, equitable opportunities, like joint ventures, things that you know,

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Speaker 7: at the end of the day, they'll have something to

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Speaker 7: pass down or they'll have something to fall back on.

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Speaker 7: Because everybody doesn't whether you're an artist, whether you're an influencer,

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Speaker 7: you may not want to make content every single day.

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Speaker 7: Once you breach a certain point, it gets tiring. You

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Speaker 7: may not be inspired. You may not be ready to

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Speaker 7: drop a project every other month to meet a certain

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Speaker 7: goal or drop a single right, but how are you

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Speaker 7: sustaining in between time? I think that comes from like

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Speaker 7: building real brand value, so that way you can, you know,

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Speaker 7: build a true legacy.

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Speaker 4: How do you deal with somebody like Lauren? First of all,

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Speaker 4: I'm no serious, right because you know Lauren from Delaware?

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Speaker 2: But she thinks to ask your question she's from Delaware.

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Speaker 4: No, I want to know how do you deal with her?

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Speaker 3: So, meaning you know she's a she's gonna poke the bell,

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Speaker 3: She's gonna find out the story. But that's your client, right,

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Speaker 3: and so she's gonna call you and say I just

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Speaker 3: heard this, but you don't want the story out, or

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Speaker 3: maybe the story is wrong. In most cases you can

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Speaker 3: just say in the middle finger keep it moving. But

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Speaker 3: now with her, and I've heard her call you mad times,

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Speaker 3: mad time?

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Speaker 4: So how do you deal with somebody that's a friend

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Speaker 4: but you have a client and he can't hold water

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Speaker 4: for nothing?

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Speaker 2: Excuse me?

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Speaker 1: Right?

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Speaker 6: You so you ask anything that's wrong.

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Speaker 3: But like I said, so, how do you deal with like,

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Speaker 3: you know, because you have relationship for TMZ, these blocks,

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Speaker 3: how do you deal with that?

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Speaker 7: I mean, I think like I'm just real big on

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Speaker 7: like whoever I'm dealing with on a level like that,

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Speaker 7: you're calling me directly and we're having conversations about things

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Speaker 7: that are pertaining to clients. Like we already have a

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Speaker 7: level of trust there and a level of respect because

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Speaker 7: most people will send out and I was a publicist

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Speaker 7: years ago. I am no longer the publicist for everyone

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Speaker 7: that is.

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Speaker 5: Still mentioning.

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Speaker 2: Labs. What's your title?

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Speaker 7: I'm also the co founder in Fifth and Freedom with

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Speaker 7: my partner, But but I'm also I'm the brand Ford Carti.

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Speaker 7: I'm her brand manager and her creative director. Yes, so

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Speaker 7: at the end of the day, I work across her

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Speaker 7: entire business at the end of the day because again

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Speaker 7: like the longest standing member of her you know, of

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Speaker 7: her group, of her of her team. So I'm involved

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Speaker 7: in every single conversation at the end of the day

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Speaker 7: because we built that currency of trust there. But no,

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Speaker 7: I was a publicist and that was you know what

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Speaker 7: got me into the spaces that I needed to be in.

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Speaker 7: But as I understood what I'm truly capable of, just

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Speaker 7: outside of helping to control narratives and stories.

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Speaker 4: So you got old pictures of Lauren to make sure

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Speaker 4: she don't putting that now.

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Speaker 5: You used to share Airbnb in l A and go

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Speaker 5: out to like awards. We weren't. We didn't have a

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Speaker 5: name at the time, so we weren't on the list.

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Speaker 5: So we were just Fana. We've been We've been friends

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Speaker 5: for well over well over a decade.

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Speaker 7: We grew up together. So but how I deal to

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Speaker 7: your to answer your question? I think it's just already

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Speaker 7: a level of respect there. So she's not gonna she's

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Speaker 7: gonna tell me what it is. This is the information

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Speaker 7: I have. What do you want to do with that information?

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Speaker 6: Right?

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Speaker 5: And there's two things for me. Are you on the

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Speaker 5: record or are we off the record? Number One?

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Speaker 4: You always on the record, Lauren.

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Speaker 5: Journalists guys really do.

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Speaker 6: So it's a lot of times when I call her

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Speaker 6: too and be like completely before she even starts.

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Speaker 5: Completely you know what I mean. Yeah, So it's like

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Speaker 5: I'm going to approach I don't.

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Speaker 7: I think I do a very good job, Like I

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Speaker 7: don't blur the lines between what I do as a

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Speaker 7: professional and who I am as a person, because they're

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Speaker 7: pretty much aligned. Like who I am as a professional

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Speaker 7: is how I show up as a person. So how

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Speaker 7: I deal with her is just in any friendship. Let's

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Speaker 7: be transparent, Let's be honest with each other. This is

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Speaker 7: what I have to say. This is what I'm not

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Speaker 7: gonna say hypothetically. I'm gonna say this, and you know,

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Speaker 7: we just work through it together. And I don't ever

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Speaker 7: think for a moment I'm never going to have a

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Speaker 7: conversation with somebody that got a second guest, is this information?

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Speaker 5: Want to leave this phone call?

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Speaker 7: So it's like I think, because of our friendship and

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Speaker 7: the trust and the history that we have there, we

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Speaker 7: can do good business.

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Speaker 1: So how do you decide what's best for your client?

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Speaker 1: What's best for your girl? And what I mean by

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Speaker 1: that is like, you know, you see, like somebody like

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Speaker 1: Lauren in the position she's in, she's growing, like you know,

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Speaker 1: she's building her name. You might have some information that

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Speaker 1: you could be I could get the People magazine, but

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Speaker 1: if I give it them law and it's really gonna

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Speaker 1: help brown girl grinding.

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Speaker 2: So what are you do in those situations.

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Speaker 5: I think it depends on the situation.

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Speaker 7: For wherever there's controversy, drama, no punt intended, right, that's

400
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Speaker 7: not ever. That's never been a part of my process

401
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Speaker 7: or my systems, Like I'm never feeding. I know there's

402
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Speaker 7: people that think like, oh, this is a pr stunt,

403
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Speaker 7: like never feeding or setting up a stunt, right, But

404
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Speaker 7: in terms of like exclusives, like oh, we have this

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Speaker 7: like great information or something we want to share about

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Speaker 7: the album, Like of course, like I would want, you know,

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Speaker 7: my friend to have the exclusive, but when it comes

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Speaker 7: to the client, it's just like you if you love

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Speaker 7: me and you say you're my friend, then you respect

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Speaker 7: the fact that I have to do what's best for

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Speaker 7: my client and that's just you know. And if that

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Speaker 7: level of understanding is just not there, then we're truly

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Speaker 7: we're not friends.

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Speaker 5: And we can't do business.

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Speaker 6: I will say, there's been plenty of time. And also too,

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Speaker 6: I think it's like a trade thing because like for me,

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Speaker 6: it's like okay, maybe if I know this or you're

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Speaker 6: just giving me this, But then your client whoever, is like,

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Speaker 6: we want to go another place with it. I'm like

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Speaker 6: I talk to her all the time, she'll call me

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Speaker 6: about something else. There's been many times where I couldn't

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Speaker 6: do something, but on the back end, it's like, ooh,

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Speaker 6: I might get another story that's bigger, or you might

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Speaker 6: come to me and say, hey, this is announcing Like

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Speaker 6: so there, it's a transactional thing as well for me.

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Speaker 6: But I want to talk about when, like so Carti says,

427
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Speaker 6: patients be like what the fuck. There's a lot of

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Speaker 6: moments because y'all don't stage these things, but people always

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Speaker 6: think things are stage. So like the Harper's Bizarre Party moment,

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Speaker 6: the Nicki Minaj Cardi b the fight at the Harper's

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Speaker 6: Bazar party.

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Speaker 3: First, well, she didn't even hear the she wasn't there

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Speaker 3: when when Cardi made the record, because you heard it

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Speaker 3: when when.

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Speaker 4: Cardi played for you, you were surprised when she when

436
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Speaker 4: she said, yeah.

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Speaker 7: I wasn't I wasn't there for when she when she

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Speaker 7: recorded the record, like what the fuck? In real life,

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Speaker 7: I was just like taken back because.

440
00:19:58,359 --> 00:19:59,159
Speaker 5: Why did it have to be me?

441
00:19:59,520 --> 00:20:02,200
Speaker 7: But I mean, I guess it only makes sense because

442
00:20:02,840 --> 00:20:05,680
Speaker 7: a lot of people probably think that there's this this

443
00:20:06,040 --> 00:20:10,000
Speaker 7: yes man complex and our relationship and it's the complete opposite,

444
00:20:10,600 --> 00:20:14,359
Speaker 7: like I'm gonna always have her back right, wrong, oring different,

445
00:20:14,920 --> 00:20:16,720
Speaker 7: like there's never gonna be a time that I was

446
00:20:16,720 --> 00:20:19,080
Speaker 7: standing down from that. But at the same time, where

447
00:20:19,080 --> 00:20:21,639
Speaker 7: we don't agree, we don't agree respectfully right, and we

448
00:20:21,800 --> 00:20:24,200
Speaker 7: handle that like adults, and I think we do a

449
00:20:24,280 --> 00:20:26,840
Speaker 7: really good job of like we know that our loyalty

450
00:20:26,920 --> 00:20:30,960
Speaker 7: as like friends and basically sisters is you know, the

451
00:20:31,119 --> 00:20:33,320
Speaker 7: core of our relationship. But it really doesn't blur the

452
00:20:33,359 --> 00:20:37,200
Speaker 7: lines when it comes to like being direct about you know,

453
00:20:37,520 --> 00:20:40,240
Speaker 7: business decisions or just you know, life decisions.

454
00:20:40,280 --> 00:20:42,919
Speaker 5: We don't always see eye to eye. So there are

455
00:20:43,000 --> 00:20:45,000
Speaker 5: plenty of times that she does.

456
00:20:45,080 --> 00:20:47,160
Speaker 7: And I don't know why the Internet thinks that I've

457
00:20:47,280 --> 00:20:50,440
Speaker 7: like have these strings and control what she says or

458
00:20:50,480 --> 00:20:52,520
Speaker 7: what she can do, Like I think her fans kind

459
00:20:52,560 --> 00:20:54,959
Speaker 7: of have this idea like take her phone, make her

460
00:20:55,000 --> 00:20:57,440
Speaker 7: get off the internet, like it's a grown ass woman,

461
00:20:57,640 --> 00:20:59,960
Speaker 7: Like she's the one do and say as she please,

462
00:21:00,240 --> 00:21:02,879
Speaker 7: and yes, from time to time she asked for suggestions

463
00:21:03,000 --> 00:21:05,920
Speaker 7: or advisement, But there are some times where she jumps

464
00:21:05,960 --> 00:21:07,399
Speaker 7: out the window and she do and say whatever she

465
00:21:07,520 --> 00:21:09,680
Speaker 7: want to do, and I am looking like what the fuck?

466
00:21:09,960 --> 00:21:13,280
Speaker 6: Like so like the talent that's coming into fitting freedom.

467
00:21:13,320 --> 00:21:15,600
Speaker 6: I think what I was going to ask was, there's

468
00:21:15,600 --> 00:21:17,600
Speaker 6: a lot of those moments in their big because of

469
00:21:17,640 --> 00:21:19,920
Speaker 6: who she is and become of her personality. How do

470
00:21:20,040 --> 00:21:23,840
Speaker 6: you in real time strategize and figure it out where

471
00:21:23,840 --> 00:21:26,600
Speaker 6: it doesn't hit her brand or her business too hard

472
00:21:27,560 --> 00:21:29,960
Speaker 6: and it works out in her favor or at least

473
00:21:30,000 --> 00:21:31,399
Speaker 6: her narrative is in her faure.

474
00:21:31,440 --> 00:21:32,960
Speaker 5: I will almost say it's in the reverse.

475
00:21:33,080 --> 00:21:35,159
Speaker 7: It's kind of like in the reverse, like I'm not

476
00:21:35,320 --> 00:21:39,480
Speaker 7: thinking when something happens like damage control, which oh my god,

477
00:21:39,680 --> 00:21:41,680
Speaker 7: like the Association of Publicists, please.

478
00:21:41,480 --> 00:21:41,960
Speaker 5: Don't kill me.

479
00:21:42,080 --> 00:21:43,680
Speaker 7: I'm not thinking like, oh my god, I need to

480
00:21:43,720 --> 00:21:47,919
Speaker 7: get in crisis control, because I think what you build

481
00:21:48,400 --> 00:21:51,040
Speaker 7: from the beginning, in the tone you set with your

482
00:21:51,119 --> 00:21:54,640
Speaker 7: client in terms of authenticity, is what carries you through

483
00:21:54,720 --> 00:21:58,320
Speaker 7: those moments. Because when those moments happen, I don't have

484
00:21:58,440 --> 00:22:03,119
Speaker 7: to jump into damage control because we've been who we

485
00:22:03,280 --> 00:22:06,080
Speaker 7: are from the beginning. She's been authentic in who she

486
00:22:06,320 --> 00:22:09,400
Speaker 7: is from the beginning. She's been unapologetic and unfiltered from

487
00:22:09,400 --> 00:22:12,399
Speaker 7: the beginning. So it really sometimes in a lot of

488
00:22:12,440 --> 00:22:15,160
Speaker 7: these moments just doubles down on who she's always shown

489
00:22:15,240 --> 00:22:18,040
Speaker 7: up as so I think it's really in the opposite

490
00:22:18,080 --> 00:22:20,080
Speaker 7: for me, Like I'm not in that moment. Of course,

491
00:22:20,119 --> 00:22:23,160
Speaker 7: if it's absolutely crazy, let's talk through it, let's figure

492
00:22:23,160 --> 00:22:26,720
Speaker 7: it out. But it's not a lot of like spinning

493
00:22:26,920 --> 00:22:29,560
Speaker 7: of the narrative and coming up with things that may

494
00:22:29,640 --> 00:22:32,560
Speaker 7: not necessarily be true to help say faced like and

495
00:22:32,720 --> 00:22:34,520
Speaker 7: I love that she's just a woman that she just

496
00:22:34,600 --> 00:22:37,440
Speaker 7: stands on her shit, Like damn, I did say that

497
00:22:37,480 --> 00:22:40,280
Speaker 7: and I fucked up, but you know, yeah, fuck it.

498
00:22:40,560 --> 00:22:42,760
Speaker 8: So do you feel with your pr background, right, do

499
00:22:42,840 --> 00:22:45,040
Speaker 8: you feel that all publicity is good publicity?

500
00:22:47,440 --> 00:22:47,879
Speaker 3: I don't know.

501
00:22:48,040 --> 00:22:51,600
Speaker 7: I understand it, I understand what it means, but I

502
00:22:51,720 --> 00:22:54,800
Speaker 7: still I do still feel like things can be harmful,

503
00:22:55,359 --> 00:22:59,400
Speaker 7: Like unless all you care about is the attention, that's

504
00:22:59,480 --> 00:23:02,800
Speaker 7: the advantage of you know, everything is publicity.

505
00:23:03,240 --> 00:23:05,240
Speaker 5: But if you truly care about.

506
00:23:05,160 --> 00:23:08,760
Speaker 7: A brand that's going to build value and be valuable

507
00:23:09,040 --> 00:23:11,600
Speaker 7: X amount of years from now, then you should care

508
00:23:11,680 --> 00:23:14,600
Speaker 7: about You do have to care about what could possibly

509
00:23:14,680 --> 00:23:15,920
Speaker 7: be harmful.

510
00:23:16,320 --> 00:23:19,159
Speaker 5: And I think a lot of times for her, she

511
00:23:19,280 --> 00:23:20,399
Speaker 5: gets this backlash up.

512
00:23:20,400 --> 00:23:22,359
Speaker 7: You don't have to explain everything, you don't need to

513
00:23:22,440 --> 00:23:25,040
Speaker 7: say everything, And I think there are some times that

514
00:23:25,080 --> 00:23:25,679
Speaker 7: I'm kind of like.

515
00:23:26,160 --> 00:23:28,200
Speaker 5: I feel like we could have not said something, But

516
00:23:28,320 --> 00:23:32,720
Speaker 5: I also feel like I love that she feels the

517
00:23:32,840 --> 00:23:34,439
Speaker 5: need to set the record straight.

518
00:23:34,960 --> 00:23:37,119
Speaker 7: So that way, when a conversation does come up with

519
00:23:37,160 --> 00:23:40,720
Speaker 7: a potential brand partner or you know, a potential partner

520
00:23:40,840 --> 00:23:43,639
Speaker 7: just in business, or you know, what have you, it's like,

521
00:23:44,200 --> 00:23:46,520
Speaker 7: I made sure to clear my name and set the

522
00:23:46,600 --> 00:23:48,560
Speaker 7: record straight, and if what I'm saying is not true,

523
00:23:48,600 --> 00:23:50,760
Speaker 7: you prove to me that it's not true. And I

524
00:23:50,800 --> 00:23:52,960
Speaker 7: feel like she calls a lot of people's bluff and

525
00:23:54,000 --> 00:23:57,480
Speaker 7: she makes sure to stand on exactly what she thinks

526
00:23:57,520 --> 00:23:59,399
Speaker 7: and how she feels, and sometimes that comes out and

527
00:24:00,040 --> 00:24:03,040
Speaker 7: Instagram comments or tweets or what have you. But you know,

528
00:24:03,320 --> 00:24:07,280
Speaker 7: I don't think that all publicity is good publicity. I

529
00:24:07,400 --> 00:24:11,440
Speaker 7: think that all publicity is attention. But all attention is

530
00:24:11,480 --> 00:24:12,040
Speaker 7: not good attention.

531
00:24:12,280 --> 00:24:16,840
Speaker 1: So sometimes don't know the difference. Bad things about you

532
00:24:16,880 --> 00:24:19,040
Speaker 1: and it's like, damn, she got mentioned a million.

533
00:24:18,880 --> 00:24:21,000
Speaker 7: Times and out right, but it's like what is she

534
00:24:21,080 --> 00:24:23,320
Speaker 7: getting mentioned for? You know, at the end of the day,

535
00:24:23,440 --> 00:24:28,320
Speaker 7: especially if it's something that defames your character, it's one thing.

536
00:24:28,440 --> 00:24:31,800
Speaker 7: If it's like if it's about something frivolous like wardrobe

537
00:24:32,040 --> 00:24:36,480
Speaker 7: or a rumor, like a surface you know, gossip topic,

538
00:24:36,680 --> 00:24:40,639
Speaker 7: but something that defames your character and just your moral compass,

539
00:24:41,480 --> 00:24:44,560
Speaker 7: Like those still have real repercussions. A lot of people

540
00:24:44,640 --> 00:24:49,360
Speaker 7: think that no one has any sort of principle anymore

541
00:24:49,400 --> 00:24:51,680
Speaker 7: when it comes to these businesses. Everybody just wants a name.

542
00:24:51,880 --> 00:24:54,520
Speaker 7: They just want a celebrity. You know, they'll pay for no,

543
00:24:54,920 --> 00:24:57,680
Speaker 7: Like there's still moral clauses and contracts. There are still

544
00:24:58,119 --> 00:25:00,199
Speaker 7: people that have principles and they want to know how

545
00:25:00,240 --> 00:25:02,239
Speaker 7: you show up as a person. So if you are

546
00:25:02,280 --> 00:25:05,640
Speaker 7: defaming who I am and my character which could possibly

547
00:25:05,720 --> 00:25:08,560
Speaker 7: stand in the way or intervene or interfere with what

548
00:25:08,720 --> 00:25:10,800
Speaker 7: I'm building, then I'm set the record.

549
00:25:10,800 --> 00:25:14,760
Speaker 1: Straates that like how do these slations headlines hurt or

550
00:25:14,880 --> 00:25:16,440
Speaker 1: help deals with corporate brands?

551
00:25:17,600 --> 00:25:18,040
Speaker 5: I mean.

552
00:25:19,840 --> 00:25:25,040
Speaker 7: They they do hurt, right, especially if it's a lot

553
00:25:25,119 --> 00:25:28,600
Speaker 7: of brands. The brand partnerships go deeper than just the money,

554
00:25:28,840 --> 00:25:31,480
Speaker 7: Like what's the upfront guarantee? Like how are we structuring

555
00:25:31,560 --> 00:25:35,359
Speaker 7: this partnership? Like there's still compliance at the end of

556
00:25:35,400 --> 00:25:37,639
Speaker 7: the day. They want A lot of brands still want

557
00:25:37,680 --> 00:25:40,919
Speaker 7: to know this is a decent person. They show up

558
00:25:40,920 --> 00:25:42,600
Speaker 7: as a decent person, and when they go out into

559
00:25:42,640 --> 00:25:44,600
Speaker 7: the space or in the marketplace to represent my brand

560
00:25:44,680 --> 00:25:47,200
Speaker 7: or my company, they can be trusted, right because they've

561
00:25:47,200 --> 00:25:50,560
Speaker 7: obviously spent millions of dollars in resources and manpower to

562
00:25:50,640 --> 00:25:52,280
Speaker 7: build whatever it is that they're building, and they don't

563
00:25:52,320 --> 00:25:56,119
Speaker 7: want to compromise that. So a salacious headline. If you

564
00:25:56,240 --> 00:25:59,200
Speaker 7: think about press, right, there's never a time where a

565
00:25:59,320 --> 00:26:02,639
Speaker 7: headline will go up about a particular person or topic

566
00:26:03,080 --> 00:26:05,840
Speaker 7: and they don't end that article recount every other thing

567
00:26:05,920 --> 00:26:09,399
Speaker 7: that is attached to that person. So and also, right

568
00:26:09,480 --> 00:26:12,240
Speaker 7: before this happened, such and such was supposed to sign

569
00:26:12,280 --> 00:26:14,119
Speaker 7: a deal or is signing a deal with this company.

570
00:26:14,600 --> 00:26:17,159
Speaker 7: So now you're you know, if I'm a publicist for

571
00:26:17,240 --> 00:26:19,640
Speaker 7: this brand and I'm getting these Google alerts, this person

572
00:26:19,680 --> 00:26:21,800
Speaker 7: who I'm supposed to be doing business with is now

573
00:26:21,920 --> 00:26:24,880
Speaker 7: showing up in my alerts in correlation to the name

574
00:26:24,960 --> 00:26:28,040
Speaker 7: of my brand or my company in a terrible way.

575
00:26:28,480 --> 00:26:31,520
Speaker 7: So to your point, even earlier, is all press good press.

576
00:26:31,680 --> 00:26:35,120
Speaker 7: That's not good press for them, especially depending on whatever

577
00:26:35,200 --> 00:26:37,560
Speaker 7: that brand is built upon. If their geared towards mothers

578
00:26:37,880 --> 00:26:40,399
Speaker 7: or their geared towards a certain type of audience, and

579
00:26:40,600 --> 00:26:45,439
Speaker 7: that headline is either prejudiced or hurtful against that audience.

580
00:26:45,520 --> 00:26:46,320
Speaker 5: That's not good press.

581
00:26:46,920 --> 00:26:48,639
Speaker 7: You know, want to say what I'm saying, So, I

582
00:26:48,720 --> 00:26:53,440
Speaker 7: mean salacious headlines do you know come with a certain

583
00:26:53,520 --> 00:26:56,360
Speaker 7: level of damage when you're building outside of just your

584
00:26:56,440 --> 00:27:00,639
Speaker 7: self brand and most talent, if they're smart, they're building

585
00:27:00,680 --> 00:27:02,280
Speaker 7: a brand of their own so that they can.

586
00:27:02,240 --> 00:27:05,080
Speaker 5: Collaborate and partner with other companies and other brands.

587
00:27:05,200 --> 00:27:07,160
Speaker 1: How do you decide when an artist should lean into

588
00:27:07,200 --> 00:27:09,080
Speaker 1: controversy versus when they should fall.

589
00:27:09,000 --> 00:27:15,280
Speaker 7: Back leaning into controversy? I think it depends what we're considering.

590
00:27:15,560 --> 00:27:21,520
Speaker 7: Is if what we're considering controversy it's something that is

591
00:27:21,680 --> 00:27:25,960
Speaker 7: authentic or true to the person, then you lean in

592
00:27:26,880 --> 00:27:28,159
Speaker 7: because it's who you are.

593
00:27:28,480 --> 00:27:32,720
Speaker 5: Right. If the controversy is centered around.

594
00:27:33,880 --> 00:27:37,800
Speaker 7: Something negative or counterproductive, something that if it continues in

595
00:27:37,840 --> 00:27:40,600
Speaker 7: the press cycle, will continue to hurt the brand or

596
00:27:40,680 --> 00:27:42,840
Speaker 7: hurt the name, then you lean out of it. But

597
00:27:43,119 --> 00:27:45,800
Speaker 7: I'm just I've been so big and you know, obviously

598
00:27:45,880 --> 00:27:48,560
Speaker 7: Cardi played a really big role in this that coming

599
00:27:48,640 --> 00:27:51,600
Speaker 7: into this industry ten years ago, there were so many

600
00:27:51,720 --> 00:27:53,399
Speaker 7: people that said, if you team up with her and

601
00:27:53,440 --> 00:27:55,639
Speaker 7: put your name next to her. You're gonna box yourself in.

602
00:27:55,720 --> 00:27:58,399
Speaker 7: You'll only be able to represent people that's urban. You

603
00:27:58,480 --> 00:28:00,359
Speaker 7: guys won't make it past love and hip hop like

604
00:28:00,480 --> 00:28:01,840
Speaker 7: that was that way.

605
00:28:01,880 --> 00:28:02,800
Speaker 5: Would literally give.

606
00:28:02,720 --> 00:28:04,760
Speaker 6: Y'all clothes for her. Remember y'all were trying to think

607
00:28:04,800 --> 00:28:06,119
Speaker 6: she was loving hip hop was about the hat thing

608
00:28:06,240 --> 00:28:07,600
Speaker 6: y'all were trying to startle her. They woudn't even give

609
00:28:07,640 --> 00:28:08,000
Speaker 6: y'all clothes.

610
00:28:08,040 --> 00:28:11,000
Speaker 7: Yeah, we didn't have a budget for a stylist at

611
00:28:11,040 --> 00:28:12,960
Speaker 7: the time, and we were just kind of figuring out

612
00:28:13,000 --> 00:28:16,400
Speaker 7: per project with hair and makeup. So I was literally googling,

613
00:28:16,520 --> 00:28:19,560
Speaker 7: like how to ask for wardrobe from brands.

614
00:28:19,680 --> 00:28:20,479
Speaker 5: So I would go out.

615
00:28:20,560 --> 00:28:22,639
Speaker 7: I would get to New York early, pull up the

616
00:28:22,720 --> 00:28:26,480
Speaker 7: Turnpike and go to all these different boutiques and try

617
00:28:26,520 --> 00:28:29,040
Speaker 7: to pull and this one boutique said like, she's not

618
00:28:29,240 --> 00:28:32,159
Speaker 7: our girl, Like this doesn't represent who our woman is.

619
00:28:32,280 --> 00:28:34,560
Speaker 7: And years later, obviously it's like, hey, we have these clothes,

620
00:28:34,560 --> 00:28:36,960
Speaker 7: we want her to wear them, like and you know,

621
00:28:37,240 --> 00:28:39,520
Speaker 7: then how do you proceed with that? Well, that's a

622
00:28:39,600 --> 00:28:43,640
Speaker 7: colin conversation. I've learned my scope and my boundaries, but

623
00:28:44,000 --> 00:28:46,000
Speaker 7: you know, like that's a wardrobe conversation.

624
00:28:46,120 --> 00:28:48,640
Speaker 5: But at the same time, you know, maybe be a

625
00:28:48,640 --> 00:28:49,400
Speaker 5: little petty.

626
00:28:49,160 --> 00:28:53,920
Speaker 1: Sometimes, you know, right, Cardi is an interesting case study

627
00:28:53,960 --> 00:28:56,520
Speaker 1: for me because I'm like, if you couldn't see Cardi coming,

628
00:28:56,560 --> 00:28:59,200
Speaker 1: you had no vision. I thought Cardi was a suic

629
00:28:59,280 --> 00:29:02,640
Speaker 1: doll from the day I in what But you just

630
00:29:02,760 --> 00:29:05,160
Speaker 1: knew this girl is going to be a stop absolutely.

631
00:29:05,280 --> 00:29:08,200
Speaker 7: I mean, some people are programmed to think that the

632
00:29:08,320 --> 00:29:12,200
Speaker 7: only way to success is the easiest path to success,

633
00:29:12,240 --> 00:29:15,400
Speaker 7: which is something that is easy to digest and easy

634
00:29:15,440 --> 00:29:19,160
Speaker 7: to package, and that for them is.

635
00:29:19,200 --> 00:29:19,880
Speaker 5: The selling point.

636
00:29:19,920 --> 00:29:21,760
Speaker 7: Oh, I can easily package them. I know what kind

637
00:29:21,800 --> 00:29:23,320
Speaker 7: of clothes to put on them, do their hair, put

638
00:29:23,360 --> 00:29:25,080
Speaker 7: them here, put them there, get them a deal here

639
00:29:25,720 --> 00:29:27,880
Speaker 7: like that. For me, some people think that that's just

640
00:29:27,960 --> 00:29:31,480
Speaker 7: the easiest path to success. But I still don't know

641
00:29:31,600 --> 00:29:33,840
Speaker 7: necessarily what it is in that moment where it was

642
00:29:33,920 --> 00:29:38,120
Speaker 7: just like this is to me more relatable and just

643
00:29:38,640 --> 00:29:40,480
Speaker 7: more people are behind the eight ball than they are

644
00:29:40,520 --> 00:29:43,520
Speaker 7: in front of it. So if you can't build every

645
00:29:43,560 --> 00:29:47,960
Speaker 7: single brand on on this idea that this is a

646
00:29:48,040 --> 00:29:50,280
Speaker 7: fantasy life, or this is a lifestyle you can't have,

647
00:29:50,520 --> 00:29:52,240
Speaker 7: or this is a person you can't sit with or

648
00:29:52,280 --> 00:29:54,720
Speaker 7: you can't hang out with, like we're in a day

649
00:29:54,760 --> 00:29:57,280
Speaker 7: and age now when we saw it early, like people

650
00:29:57,360 --> 00:29:59,479
Speaker 7: want to see themselves and the people that they support

651
00:29:59,600 --> 00:30:02,760
Speaker 7: or the people that they listened to. And even with

652
00:30:03,000 --> 00:30:06,680
Speaker 7: Fifth and Freedom, we recently signed our first overall management

653
00:30:06,760 --> 00:30:12,560
Speaker 7: act season four, which is Thank You. So there's a

654
00:30:12,680 --> 00:30:15,040
Speaker 7: Netflix show that's out right now called Building the Band.

655
00:30:16,120 --> 00:30:20,200
Speaker 7: It's a singing It was a singing show, not a

656
00:30:20,240 --> 00:30:23,920
Speaker 7: competition necessarily, but kind of where they Basically it was

657
00:30:23,920 --> 00:30:26,800
Speaker 7: set up like Love Island, so all of the contestants

658
00:30:26,920 --> 00:30:29,640
Speaker 7: started off inside of a pod. You couldn't see anyone else,

659
00:30:29,680 --> 00:30:31,560
Speaker 7: so you had to pick your band member based on

660
00:30:31,640 --> 00:30:34,240
Speaker 7: the sound of their voice, how well they sung, or

661
00:30:34,760 --> 00:30:37,320
Speaker 7: you know, only only what you could hear, not what

662
00:30:37,400 --> 00:30:41,080
Speaker 7: you could see. So you formed your band in that way,

663
00:30:41,400 --> 00:30:43,640
Speaker 7: and then you were at the you know, I forget

664
00:30:43,680 --> 00:30:46,120
Speaker 7: maybe the second or third episode you were revealed to

665
00:30:46,200 --> 00:30:50,160
Speaker 7: your other band members. So I was in Turks and

666
00:30:50,320 --> 00:30:51,960
Speaker 7: we decided not to go to dinner that night. We

667
00:30:52,040 --> 00:30:56,280
Speaker 7: binge watched this show on Netflix, and I immediately fell

668
00:30:56,320 --> 00:30:59,160
Speaker 7: in love with this group because they were so different.

669
00:30:59,280 --> 00:31:03,000
Speaker 7: Each and every group member represents someone else represents a

670
00:31:03,040 --> 00:31:06,720
Speaker 7: different audience, a different type of person, and everyone thought

671
00:31:06,760 --> 00:31:09,760
Speaker 7: that they were gonna win. I thought they were gonna win, right,

672
00:31:10,000 --> 00:31:13,080
Speaker 7: And the winners that did win are extremely talented, beautiful girls.

673
00:31:14,000 --> 00:31:18,040
Speaker 7: And I think that the industry, and depending on who's

674
00:31:18,120 --> 00:31:22,800
Speaker 7: navigating what conversation, people are determining what is more marketable

675
00:31:22,920 --> 00:31:25,640
Speaker 7: versus what is not, and what is more marketable sometimes

676
00:31:25,720 --> 00:31:29,040
Speaker 7: gets the upper hand or the opportunity first. And I

677
00:31:29,200 --> 00:31:31,120
Speaker 7: DM them and I was just like, I like y'all,

678
00:31:32,000 --> 00:31:33,880
Speaker 7: I love that, and I want to work with y'all.

679
00:31:33,880 --> 00:31:36,080
Speaker 7: And my friend was just like you just DM people.

680
00:31:36,600 --> 00:31:39,880
Speaker 7: I DM people all the time, like there's no shame

681
00:31:39,920 --> 00:31:42,560
Speaker 7: in no ego when it's something that I want or

682
00:31:42,640 --> 00:31:45,600
Speaker 7: something that we want to do. And they DM me back,

683
00:31:45,680 --> 00:31:50,240
Speaker 7: maybe like two or three weeks later, and we immediately clicked.

684
00:31:50,320 --> 00:31:54,120
Speaker 7: And I knew that from the synergy of my relationship

685
00:31:54,160 --> 00:31:58,000
Speaker 7: with Cardi and what we built, I know that I

686
00:31:58,160 --> 00:32:00,200
Speaker 7: have a vision. I can see the same thing that

687
00:32:00,280 --> 00:32:03,440
Speaker 7: I saw like in her, I see in them. And

688
00:32:03,560 --> 00:32:05,680
Speaker 7: when I brought it to my partner Bun, he immediately

689
00:32:05,720 --> 00:32:07,640
Speaker 7: saw it too. It wasn't even a conversation of like,

690
00:32:08,640 --> 00:32:11,320
Speaker 7: I don't know it was like they're fire as hell,

691
00:32:11,600 --> 00:32:13,520
Speaker 7: Like we want to work with them and I want

692
00:32:13,560 --> 00:32:16,120
Speaker 7: to use every network and resource I have to help

693
00:32:16,920 --> 00:32:17,960
Speaker 7: to help build them out.

694
00:32:18,080 --> 00:32:19,719
Speaker 8: So I think that is so dope. Has that ever

695
00:32:19,800 --> 00:32:22,200
Speaker 8: been a thing, though? Have you ever said, look, Budden,

696
00:32:22,200 --> 00:32:24,760
Speaker 8: it's why I brought him to your partner? And he's like,

697
00:32:25,240 --> 00:32:28,600
Speaker 8: has he ever disagreed about any talent that you wanted

698
00:32:28,640 --> 00:32:30,640
Speaker 8: to I don't know.

699
00:32:30,800 --> 00:32:32,080
Speaker 6: I don't know.

700
00:32:32,800 --> 00:32:34,160
Speaker 5: Have you ever disagreed about talent?

701
00:32:36,880 --> 00:32:40,280
Speaker 7: It's more or less like I think he's super compromising

702
00:32:40,560 --> 00:32:42,040
Speaker 7: when it comes to me, and I'm like, oh, I

703
00:32:42,120 --> 00:32:45,360
Speaker 7: have this vision, but then like I'm not as and

704
00:32:45,440 --> 00:32:47,600
Speaker 7: that's why it's a partnership. And there's a balance, right

705
00:32:47,720 --> 00:32:51,600
Speaker 7: because I'm way more like brand center, brand focused building

706
00:32:51,640 --> 00:32:54,640
Speaker 7: out you know, the creative vision, the brandy and a identity.

707
00:32:55,200 --> 00:32:57,120
Speaker 5: He's like more on the music side in terms of

708
00:32:57,280 --> 00:32:59,840
Speaker 5: like the ear and like seeing the talent. So it's

709
00:32:59,880 --> 00:33:00,920
Speaker 5: like I'm very.

710
00:33:02,440 --> 00:33:04,560
Speaker 7: Like there's you know, you have your rap, you have

711
00:33:04,720 --> 00:33:07,560
Speaker 7: your and sometimes I'm just like and I'm like super

712
00:33:07,640 --> 00:33:10,040
Speaker 7: millennial like so like the new rap and the new

713
00:33:10,280 --> 00:33:13,959
Speaker 7: like the TikTok phase and everything. I'm like sometimes I'm

714
00:33:14,040 --> 00:33:16,640
Speaker 7: just not with it. But he's like, no, I'm telling you, like,

715
00:33:17,160 --> 00:33:19,280
Speaker 7: give it a year. And I will say every time

716
00:33:19,320 --> 00:33:21,120
Speaker 7: he's ever said that, like a year is passed and

717
00:33:21,160 --> 00:33:24,520
Speaker 7: he's like, see, I told you, like this is you know,

718
00:33:24,640 --> 00:33:27,200
Speaker 7: So he has his finger definitely more on the polls.

719
00:33:27,360 --> 00:33:29,080
Speaker 7: But you know, when it came to season four, we

720
00:33:29,160 --> 00:33:32,280
Speaker 7: were like completely aligned, like we want to represent them and.

721
00:33:32,440 --> 00:33:34,600
Speaker 5: You know, because you have a partner you can trust. Though, Yeah,

722
00:33:35,320 --> 00:33:36,800
Speaker 5: now you get your name, Patience.

723
00:33:36,840 --> 00:33:41,800
Speaker 2: I mean, did your mom tell you why she names

724
00:33:41,840 --> 00:33:41,960
Speaker 2: you that?

725
00:33:43,600 --> 00:33:45,480
Speaker 7: I think when I asked her she says something to

726
00:33:45,560 --> 00:33:47,880
Speaker 7: the effect of, like with everything that was happening in

727
00:33:48,000 --> 00:33:51,520
Speaker 7: the room at the time, she was yelling out for

728
00:33:51,640 --> 00:33:53,440
Speaker 7: like or she was saying she needed patients or something.

729
00:33:53,480 --> 00:33:59,360
Speaker 5: Because I was supposed to be Alexis was supposed to No,

730
00:34:00,400 --> 00:34:08,760
Speaker 5: she didn't question always.

731
00:34:11,880 --> 00:34:14,400
Speaker 8: I'm got a question because I don't know why they

732
00:34:14,520 --> 00:34:16,560
Speaker 8: take digs at this girl, like they know they don't

733
00:34:16,560 --> 00:34:17,879
Speaker 8: nobody know father listen.

734
00:34:18,840 --> 00:34:21,040
Speaker 5: So this is another PR question right now.

735
00:34:21,520 --> 00:34:24,080
Speaker 8: You hear about this a lot, but do people really

736
00:34:24,360 --> 00:34:28,200
Speaker 8: put like do publics really put celebrities together as PR

737
00:34:28,320 --> 00:34:32,640
Speaker 8: stunts like couples? Like is it like a I'm like

738
00:34:33,040 --> 00:34:36,000
Speaker 8: some couples, they're gonna dog me out in her Facebook

739
00:34:36,000 --> 00:34:42,640
Speaker 8: group chat. But there are people that still believe that

740
00:34:43,200 --> 00:34:48,760
Speaker 8: they need stunts to help drive an album or release

741
00:34:49,200 --> 00:34:53,760
Speaker 8: or build engagement on social media. And I personally feel

742
00:34:53,920 --> 00:34:58,640
Speaker 8: like if you need a stunt like that, there's something

743
00:34:58,719 --> 00:35:02,720
Speaker 8: else missing or lacking, like you to put someone.

744
00:35:03,160 --> 00:35:05,120
Speaker 5: I've never done it. I never thought it was real.

745
00:35:06,440 --> 00:35:06,960
Speaker 1: Some people do.

746
00:35:07,120 --> 00:35:08,960
Speaker 7: I mean, there are some people that are like, we

747
00:35:09,080 --> 00:35:11,879
Speaker 7: need a good stunt, we need something that's gonna drive

748
00:35:11,920 --> 00:35:15,680
Speaker 7: a conversation, especially if people feel like they're losing momentum

749
00:35:16,160 --> 00:35:18,920
Speaker 7: or they're not being talked about enough. Like there are

750
00:35:19,080 --> 00:35:22,600
Speaker 7: people that not everybody, but there are people that still

751
00:35:23,840 --> 00:35:24,440
Speaker 7: practice that.

752
00:35:25,080 --> 00:35:25,800
Speaker 5: Jesus Christy.

753
00:35:25,800 --> 00:35:28,080
Speaker 8: I remember they were saying it about money bag Yo

754
00:35:28,160 --> 00:35:31,479
Speaker 8: and Megnae Stallion, and they were both hot at that time,

755
00:35:31,719 --> 00:35:35,160
Speaker 8: so I didn't feel like that was one that they

756
00:35:35,160 --> 00:35:36,080
Speaker 8: could have said that about.

757
00:35:36,120 --> 00:35:38,319
Speaker 5: But that's that was like in conversations.

758
00:35:38,400 --> 00:35:40,400
Speaker 2: I'm like, they both got their peaks.

759
00:35:40,440 --> 00:35:41,399
Speaker 5: Why would that have to happen?

760
00:35:41,440 --> 00:35:42,920
Speaker 8: And I just never thought it was real, But you

761
00:35:43,040 --> 00:35:44,680
Speaker 8: hear about those things and now I got a real

762
00:35:44,800 --> 00:35:48,200
Speaker 8: live person would have publicists background.

763
00:35:48,000 --> 00:35:49,799
Speaker 6: And I just wanted to know I have a question

764
00:35:49,920 --> 00:35:54,040
Speaker 6: for you. I guess some people would ask, like everybody can't.

765
00:35:54,040 --> 00:35:56,879
Speaker 6: Everybody's story doesn't end up like Cardi B's. So when

766
00:35:56,920 --> 00:35:59,880
Speaker 6: a person comes to you there knew how do you

767
00:36:00,080 --> 00:36:01,800
Speaker 6: take them from zero to one hundred and what happens

768
00:36:01,840 --> 00:36:02,560
Speaker 6: if it doesn't work?

769
00:36:03,680 --> 00:36:06,600
Speaker 7: Nine times out of ten, I don't take on many

770
00:36:06,680 --> 00:36:10,239
Speaker 7: new clients. I think early on it was like there

771
00:36:10,400 --> 00:36:12,960
Speaker 7: was this level of like high energy and momentum, and

772
00:36:13,520 --> 00:36:15,400
Speaker 7: people were reaching out like I want to work with you,

773
00:36:15,520 --> 00:36:18,080
Speaker 7: and I'm like, yeah, like let's do it, Like I

774
00:36:18,160 --> 00:36:20,560
Speaker 7: want to build my roster, and I thought that quantity

775
00:36:20,800 --> 00:36:23,520
Speaker 7: is what I needed in terms of like building a

776
00:36:23,600 --> 00:36:27,560
Speaker 7: really successful agency. But once I reached a place of

777
00:36:27,719 --> 00:36:31,879
Speaker 7: like more maturity and understanding and experience, you really want

778
00:36:31,920 --> 00:36:35,600
Speaker 7: to build with the person that And everyone doesn't get

779
00:36:35,640 --> 00:36:37,360
Speaker 7: the opportunity to do that because some people, you know,

780
00:36:37,440 --> 00:36:39,719
Speaker 7: they switch up, they change, but you really want to

781
00:36:39,840 --> 00:36:41,880
Speaker 7: build with the person that's turning the lights on for you.

782
00:36:42,040 --> 00:36:45,960
Speaker 7: A lot of a lot of celebrities and people of

783
00:36:46,400 --> 00:36:48,840
Speaker 7: you know, people with public profiles, what.

784
00:36:49,000 --> 00:36:50,719
Speaker 5: Have you, they don't.

785
00:36:52,000 --> 00:36:54,560
Speaker 7: They don't value their team in a way where they

786
00:36:54,680 --> 00:36:57,440
Speaker 7: feel like credit is always due, or they feel like

787
00:36:57,480 --> 00:36:59,040
Speaker 7: they want to share with the world. These are the

788
00:36:59,080 --> 00:37:01,600
Speaker 7: people that are helping me build. From the very beginning,

789
00:37:01,680 --> 00:37:06,239
Speaker 7: there was never any There was never any like, there

790
00:37:06,360 --> 00:37:08,360
Speaker 7: was no energy that was like I don't want to

791
00:37:09,719 --> 00:37:11,520
Speaker 7: I don't want people to know who works with me

792
00:37:12,239 --> 00:37:14,080
Speaker 7: right like, And I think too. That's why a lot

793
00:37:14,080 --> 00:37:16,280
Speaker 7: of people will say like I pioneered like this shift

794
00:37:16,360 --> 00:37:20,160
Speaker 7: in the PR industry because the beginning there are still

795
00:37:20,239 --> 00:37:25,080
Speaker 7: Facebook groups patients because they used to feel like people

796
00:37:25,200 --> 00:37:26,759
Speaker 7: just knew her too much or she was trying to

797
00:37:26,800 --> 00:37:27,440
Speaker 7: be known too much.

798
00:37:27,480 --> 00:37:31,320
Speaker 6: But Cardi always platform patients a lot talked about and

799
00:37:31,360 --> 00:37:32,719
Speaker 6: also I think there was a lot of times where

800
00:37:32,800 --> 00:37:34,920
Speaker 6: you were all she had. We would see you with her,

801
00:37:35,000 --> 00:37:36,160
Speaker 6: so we we wanted to know who you were.

802
00:37:36,440 --> 00:37:37,719
Speaker 2: By the way, I grew up a school.

803
00:37:37,719 --> 00:37:38,680
Speaker 6: Publishers were mad about that.

804
00:37:38,840 --> 00:37:40,279
Speaker 1: I don't know why, because that's the old school way

805
00:37:40,280 --> 00:37:42,120
Speaker 1: of doing thing. Remember Lizzie Grumman, she had a whole

806
00:37:42,160 --> 00:37:43,440
Speaker 1: TV show on MTV.

807
00:37:43,640 --> 00:37:44,839
Speaker 5: And she was a public.

808
00:37:47,000 --> 00:37:48,800
Speaker 7: Heley patron is how it is why I wanted to

809
00:37:48,840 --> 00:37:50,839
Speaker 7: be a publicist. It was her show on Bravo kel

810
00:37:50,880 --> 00:37:52,799
Speaker 7: On Earth that I was like, oh, like these are

811
00:37:52,800 --> 00:37:55,480
Speaker 7: the people that help the famous people either be famous,

812
00:37:55,520 --> 00:37:57,799
Speaker 7: get famous, stay famous, Like these are the brains, these

813
00:37:57,840 --> 00:38:00,239
Speaker 7: are the you know, the the people that are making

814
00:38:00,280 --> 00:38:05,280
Speaker 7: it happen. But I think early on, and my personal

815
00:38:05,400 --> 00:38:10,920
Speaker 7: opinion is that where people can't do is what drives

816
00:38:11,040 --> 00:38:13,960
Speaker 7: that like rhetoric around just like hate, like you hate

817
00:38:14,000 --> 00:38:15,560
Speaker 7: what someone else is doing because you can't show up

818
00:38:15,560 --> 00:38:17,040
Speaker 7: in the same way that they're showing them. People that

819
00:38:17,200 --> 00:38:21,160
Speaker 7: can do, people that can't criticize exactly exactly.

820
00:38:21,360 --> 00:38:23,400
Speaker 5: And I do feel like that's where a lot of

821
00:38:23,480 --> 00:38:24,040
Speaker 5: it came from.

822
00:38:24,200 --> 00:38:27,239
Speaker 7: Like, well, you know, I wouldn't necessarily always wear black

823
00:38:27,320 --> 00:38:29,759
Speaker 7: to a carpet, but I also wouldn't be competing with

824
00:38:29,920 --> 00:38:32,320
Speaker 7: my client. But it's just like I don't want to

825
00:38:32,360 --> 00:38:34,319
Speaker 7: wear black, like you know what I mean, Like why

826
00:38:34,360 --> 00:38:37,000
Speaker 7: do I have to fall into this idea of being

827
00:38:37,080 --> 00:38:39,839
Speaker 7: a shadow that moves this person around? Because even when

828
00:38:39,880 --> 00:38:41,880
Speaker 7: I was younger and I look at the people. I

829
00:38:42,000 --> 00:38:44,239
Speaker 7: was watching Belly the other day and I'm looking at

830
00:38:44,280 --> 00:38:46,800
Speaker 7: the credits now and I'm like, you don't know that

831
00:38:46,920 --> 00:38:49,360
Speaker 7: there were it was this mirage of people that was

832
00:38:49,440 --> 00:38:52,239
Speaker 7: making they were making all of these these things happen,

833
00:38:52,360 --> 00:38:55,759
Speaker 7: and making your favorite artists be your favorite artist. And

834
00:38:56,360 --> 00:38:59,759
Speaker 7: that's also why, you know, when we were younger, you

835
00:39:00,000 --> 00:39:03,560
Speaker 7: didn't put being a publicist or a manager, or a

836
00:39:03,640 --> 00:39:07,120
Speaker 7: stylist or a video director on your list of things

837
00:39:07,160 --> 00:39:08,839
Speaker 7: you wanted to be when you grew up, because there

838
00:39:08,920 --> 00:39:11,440
Speaker 7: was no representation of that. It was just here's the star,

839
00:39:11,600 --> 00:39:13,160
Speaker 7: and the star is the star because they're a star.

840
00:39:13,880 --> 00:39:17,080
Speaker 7: And now as you've gotten older and people are giving

841
00:39:17,160 --> 00:39:20,440
Speaker 7: you purviews into all of the different pieces that make

842
00:39:20,520 --> 00:39:24,160
Speaker 7: these things happen, I think that why would you be

843
00:39:24,280 --> 00:39:26,880
Speaker 7: mad at that? Because now we've only created a conversation

844
00:39:27,000 --> 00:39:29,680
Speaker 7: for someone who thought they were limited to only wanting

845
00:39:29,800 --> 00:39:33,319
Speaker 7: to do a certain you know, certain careers or take

846
00:39:33,400 --> 00:39:36,120
Speaker 7: certain career paths. Now their eyes are open to what

847
00:39:36,400 --> 00:39:40,840
Speaker 7: is really possible in a world full of creativity and.

848
00:39:40,960 --> 00:39:42,320
Speaker 5: Music and entertainment.

849
00:39:42,600 --> 00:39:45,040
Speaker 7: So, I mean a lot of people were definitely mad

850
00:39:45,080 --> 00:39:47,759
Speaker 7: at that, But I think that also came from being

851
00:39:47,960 --> 00:39:51,480
Speaker 7: with a person who was building in a celebrity space

852
00:39:51,840 --> 00:39:55,440
Speaker 7: that was also not your average celebrity. She platformed everyone

853
00:39:55,520 --> 00:39:58,280
Speaker 7: on her team, you know, she helped and everyone obviously

854
00:39:58,400 --> 00:40:00,800
Speaker 7: was already naturally talented. And I do feel like what

855
00:40:00,920 --> 00:40:02,200
Speaker 7: is for you is for you, And I feel like

856
00:40:02,280 --> 00:40:04,960
Speaker 7: we all would have ended up somewhere on a path

857
00:40:05,040 --> 00:40:07,800
Speaker 7: of success in what we were doing, but she helped

858
00:40:07,920 --> 00:40:11,239
Speaker 7: fuel that from not shielding us from the world but

859
00:40:11,360 --> 00:40:15,080
Speaker 7: saying like this, who's getting me dressed? This is my girl,

860
00:40:15,480 --> 00:40:18,000
Speaker 7: this is whomever, and allowing us to sit at so

861
00:40:18,080 --> 00:40:19,839
Speaker 7: many different tables and be a part of so many

862
00:40:19,880 --> 00:40:23,440
Speaker 7: different conversations. Conversations is what put me in a position

863
00:40:23,560 --> 00:40:25,600
Speaker 7: to be able to build outside of where I thought

864
00:40:25,640 --> 00:40:27,279
Speaker 7: I wanted to go. I only thought I wanted to

865
00:40:27,280 --> 00:40:32,560
Speaker 7: be a publicist whole time. I'm a I'm an innovator, manager,

866
00:40:32,840 --> 00:40:36,600
Speaker 7: creative director. Right, So yeah, I don't know how any other.

867
00:40:36,880 --> 00:40:39,320
Speaker 2: So artists want to connect with fifferent freedom. How do

868
00:40:39,400 --> 00:40:41,000
Speaker 2: they do that? And I love what y'all talk.

869
00:40:41,080 --> 00:40:43,640
Speaker 1: You said you want to empower authentic talent, provide tools

870
00:40:43,680 --> 00:40:46,759
Speaker 1: for financial literacy, mental wellness, and ownership opportunity.

871
00:40:46,840 --> 00:40:49,400
Speaker 2: Yes, a lot of management companies aren't looking to do that.

872
00:40:49,400 --> 00:40:50,040
Speaker 5: For the time now.

873
00:40:50,760 --> 00:40:53,080
Speaker 7: They want their talent to show up and produce a

874
00:40:53,239 --> 00:40:58,040
Speaker 7: really quality, timeless product, music or whatever the product is,

875
00:40:58,719 --> 00:41:01,960
Speaker 7: Yet their mental wellness is left to the wayside. You

876
00:41:02,080 --> 00:41:04,239
Speaker 7: can't show up if you're not here, and you can't

877
00:41:04,280 --> 00:41:06,440
Speaker 7: show up if you're not here. Like a lot of

878
00:41:06,480 --> 00:41:10,440
Speaker 7: people are lost from just a mind, body and soul POV.

879
00:41:10,960 --> 00:41:13,960
Speaker 7: But they're still being sent call sheets to show up

880
00:41:13,960 --> 00:41:17,960
Speaker 7: at four am and get your glam done. But they're lost,

881
00:41:18,320 --> 00:41:21,200
Speaker 7: or they're empty, or they need someone to talk to.

882
00:41:21,760 --> 00:41:24,879
Speaker 7: So I feel like, if anything, when I just think

883
00:41:24,920 --> 00:41:27,320
Speaker 7: of things and a logistic you know, logis koay, And

884
00:41:27,400 --> 00:41:29,360
Speaker 7: we were thinking about what services to provide.

885
00:41:30,200 --> 00:41:32,200
Speaker 5: I want my talent.

886
00:41:32,400 --> 00:41:34,960
Speaker 7: We want our talent to always show up as their

887
00:41:35,000 --> 00:41:37,160
Speaker 7: best sales first and then they'll create their best product,

888
00:41:38,080 --> 00:41:41,959
Speaker 7: so mental wellness and then also you know, the equitable opportunities.

889
00:41:42,400 --> 00:41:44,319
Speaker 7: A lot early on in our career was all these

890
00:41:44,360 --> 00:41:47,160
Speaker 7: one off partnerships. Oh we got a bag for you,

891
00:41:47,239 --> 00:41:48,960
Speaker 7: we got a million dollars for you, right, and back

892
00:41:49,000 --> 00:41:51,319
Speaker 7: then it's like we young, we brown and black.

893
00:41:51,440 --> 00:41:52,680
Speaker 5: Million dollars is a lot of money.

894
00:41:53,160 --> 00:41:55,000
Speaker 7: But as you get older and you start to really

895
00:41:55,239 --> 00:41:57,440
Speaker 7: you know, break down and try to understand how does

896
00:41:57,480 --> 00:41:59,319
Speaker 7: all this work? Like where did you even come up

897
00:41:59,360 --> 00:42:01,839
Speaker 7: with that number? And it's based on what they see

898
00:42:02,640 --> 00:42:04,359
Speaker 7: your value, and nine times out of ten they're gonna

899
00:42:04,360 --> 00:42:06,360
Speaker 7: pay you less than what your value for so, I

900
00:42:06,480 --> 00:42:10,239
Speaker 7: teamed up with a banker during the pandemic and he

901
00:42:10,360 --> 00:42:13,160
Speaker 7: started to flip the deals inside out to show me

902
00:42:13,280 --> 00:42:16,520
Speaker 7: that this is how much media value and brand value

903
00:42:16,560 --> 00:42:19,640
Speaker 7: your talent gave this company. This amount should have been

904
00:42:19,680 --> 00:42:23,080
Speaker 7: this amount. So then understanding that it is like, not

905
00:42:23,160 --> 00:42:25,320
Speaker 7: only should we be getting upfront guaranteed, we should be

906
00:42:25,400 --> 00:42:29,160
Speaker 7: looking for equity and ownership because we're driving a lot

907
00:42:29,239 --> 00:42:32,239
Speaker 7: of the a lot of these brands, we're driving their

908
00:42:32,280 --> 00:42:34,680
Speaker 7: valuation through the roof and we're not getting anything on

909
00:42:34,760 --> 00:42:37,520
Speaker 7: the exit. So that's when we started really talking about

910
00:42:38,560 --> 00:42:41,280
Speaker 7: what to build, you know, what we want that legacy

911
00:42:41,320 --> 00:42:42,719
Speaker 7: to be, what we want that company to be. And

912
00:42:42,800 --> 00:42:45,320
Speaker 7: that's what led into the joint venture with Revolving Forward

913
00:42:46,840 --> 00:42:51,360
Speaker 7: for Cardial So our partners a Revolving Forward, we're building

914
00:42:51,480 --> 00:42:54,320
Speaker 7: out a space in the fashion category and in the

915
00:42:54,360 --> 00:42:59,919
Speaker 7: beauty category. And maybe November of two, almost two years ago,

916
00:43:00,280 --> 00:43:01,839
Speaker 7: me and Cardi were on the phone. We pretty much

917
00:43:01,880 --> 00:43:05,320
Speaker 7: talk every single day all day, and we were just

918
00:43:05,440 --> 00:43:07,719
Speaker 7: talking about the opportunities that were on the table at

919
00:43:07,760 --> 00:43:10,560
Speaker 7: the moment, but what she really really wanted and she's like,

920
00:43:10,640 --> 00:43:14,640
Speaker 7: I want my mogul moment. I know that the value

921
00:43:14,680 --> 00:43:16,680
Speaker 7: that I've given these brands that I've worked with, I

922
00:43:16,800 --> 00:43:18,800
Speaker 7: need to be putting that into my company.

923
00:43:18,880 --> 00:43:19,680
Speaker 5: I want that for me.

924
00:43:20,480 --> 00:43:23,279
Speaker 7: And I asked her like, okay, so how do you

925
00:43:23,320 --> 00:43:25,759
Speaker 7: want to do this? And you know, she was like,

926
00:43:27,000 --> 00:43:30,480
Speaker 7: go find me the partners. And I immediately like literally

927
00:43:30,560 --> 00:43:31,960
Speaker 7: hung up the phone, and I'm thinking through all of

928
00:43:32,040 --> 00:43:33,920
Speaker 7: my contacts, like who can we partner with?

929
00:43:34,000 --> 00:43:34,840
Speaker 5: Who can we partner with?

930
00:43:34,960 --> 00:43:37,759
Speaker 7: Because I also understand my talent enough to know and

931
00:43:37,920 --> 00:43:40,360
Speaker 7: understand her bandwidth enough to know that we're not in

932
00:43:40,440 --> 00:43:41,000
Speaker 7: a space to.

933
00:43:41,920 --> 00:43:45,359
Speaker 5: Design fulfilled deliver like we need partners.

934
00:43:45,040 --> 00:43:47,719
Speaker 7: That can carry a lot of the weight and their

935
00:43:47,800 --> 00:43:51,400
Speaker 7: experience and they're resourceful, and then she can show up

936
00:43:51,440 --> 00:43:53,239
Speaker 7: and do what she does. And one thing that she's

937
00:43:53,280 --> 00:43:54,760
Speaker 7: always done for me is put me in a position

938
00:43:54,880 --> 00:43:58,840
Speaker 7: of power within her organizations and empower me to mitigate

939
00:43:58,880 --> 00:44:02,680
Speaker 7: those conversations and build in that way. So I was thinking,

940
00:44:02,800 --> 00:44:07,480
Speaker 7: and I started looking up recent IPOs and Revolve had

941
00:44:07,680 --> 00:44:10,160
Speaker 7: just gone public, taken their company public, and I think

942
00:44:10,200 --> 00:44:12,480
Speaker 7: their valuation at the time was between two or three billion.

943
00:44:13,600 --> 00:44:15,640
Speaker 7: And I remember there was someone that I knew from

944
00:44:15,640 --> 00:44:18,640
Speaker 7: my publicist days that was connected shout out to Adam

945
00:44:18,719 --> 00:44:22,360
Speaker 7: and Jen and Walker and Drous they represent Revolve, and

946
00:44:22,440 --> 00:44:24,960
Speaker 7: they connected me and maybe within two weeks, I had

947
00:44:25,080 --> 00:44:27,160
Speaker 7: lunch with the CMO at the Beverly Hills Hotel and

948
00:44:27,239 --> 00:44:31,440
Speaker 7: I pitched this idea that I had of them partnering,

949
00:44:31,640 --> 00:44:35,279
Speaker 7: not an influencer, not an ambassadorship, like we want to

950
00:44:35,320 --> 00:44:38,400
Speaker 7: come together and build a completely separate entity from Revolved

951
00:44:38,640 --> 00:44:40,960
Speaker 7: and from whatever else we're doing. And it took us

952
00:44:40,960 --> 00:44:45,120
Speaker 7: about a year and a half and now Cardi is

953
00:44:45,680 --> 00:44:50,400
Speaker 7: co founder and partners with the owners of Revolve, Michael Minte, Risa,

954
00:44:50,560 --> 00:44:54,200
Speaker 7: Mike Kaye, and we built a joint venture where she

955
00:44:54,400 --> 00:44:59,040
Speaker 7: has a large ownership and what will be two companies

956
00:44:59,120 --> 00:45:02,560
Speaker 7: and two different categ goryes. So that again she don't

957
00:45:02,640 --> 00:45:04,720
Speaker 7: ever want it. And I'm not saying she's not Bartigang,

958
00:45:04,760 --> 00:45:07,080
Speaker 7: Please don't drag me. She never puts out another album

959
00:45:07,080 --> 00:45:09,920
Speaker 7: after September nineteen. Make sure you guys, pre saved am

960
00:45:09,960 --> 00:45:10,719
Speaker 7: I the drama.

961
00:45:11,960 --> 00:45:13,080
Speaker 5: She would have built.

962
00:45:13,239 --> 00:45:17,719
Speaker 7: We would have built this equitable foundation that you know

963
00:45:18,840 --> 00:45:20,120
Speaker 7: she can do what she wants when she wants.

964
00:45:20,160 --> 00:45:21,799
Speaker 2: I do want to ask you, I never asked Cardy

965
00:45:21,840 --> 00:45:24,040
Speaker 2: this season, why didn't she do the movie with Parama.

966
00:45:25,640 --> 00:45:27,600
Speaker 5: Was it the Assistant Living movie?

967
00:45:27,680 --> 00:45:27,879
Speaker 2: Yeah?

968
00:45:27,880 --> 00:45:29,160
Speaker 1: It was whatever, it was a movie that she she

969
00:45:29,239 --> 00:45:30,440
Speaker 1: was supposed to do it in like a week of

970
00:45:30,480 --> 00:45:32,600
Speaker 1: film and she pulled out, like because.

971
00:45:32,360 --> 00:45:35,760
Speaker 2: I always felt like acting was a natural progression.

972
00:45:35,960 --> 00:45:39,080
Speaker 7: Yeah. Yeah, she's I mean literally like, yes, she is

973
00:45:39,200 --> 00:45:41,080
Speaker 7: the drama in all of the ways, like in the

974
00:45:41,160 --> 00:45:48,200
Speaker 7: best ways. So she you know, I think one thing

975
00:45:48,239 --> 00:45:49,920
Speaker 7: about it is she knows how to make hard decisions

976
00:45:49,920 --> 00:45:52,719
Speaker 7: and have hard conversations. She wasn't in a space where

977
00:45:52,719 --> 00:45:56,279
Speaker 7: she was ready to deliver in that way. I don't

978
00:45:56,320 --> 00:45:59,520
Speaker 7: think she was there mentally. I think she maybe didn't

979
00:45:59,560 --> 00:46:02,640
Speaker 7: feel like and I'm just you know from what I know.

980
00:46:03,280 --> 00:46:05,800
Speaker 7: And one thing about Carti is she always wants to

981
00:46:05,920 --> 00:46:09,080
Speaker 7: be the absolute best in whatever she's doing. Like she

982
00:46:09,280 --> 00:46:12,440
Speaker 7: is such a competitor in that way, and she's so

983
00:46:12,680 --> 00:46:15,400
Speaker 7: driven in that way that I think she evaluated what

984
00:46:15,520 --> 00:46:17,160
Speaker 7: was in front of her and said, am I gonna

985
00:46:17,160 --> 00:46:18,960
Speaker 7: be able to show up and do my absolute best?

986
00:46:19,080 --> 00:46:19,120
Speaker 5: No?

987
00:46:19,680 --> 00:46:21,759
Speaker 7: And most people would have just done it anyway because

988
00:46:21,760 --> 00:46:23,319
Speaker 7: they would have been afraid of letting people down.

989
00:46:23,400 --> 00:46:25,600
Speaker 5: But she's never She's never.

990
00:46:25,560 --> 00:46:28,000
Speaker 7: Afraid of having the hard conversation or letting people down,

991
00:46:28,080 --> 00:46:29,480
Speaker 7: and I think that's really kind of what it came

992
00:46:29,560 --> 00:46:32,080
Speaker 7: down to. But she is segueing into TV and film

993
00:46:32,120 --> 00:46:34,799
Speaker 7: this year and next year. We're working on a few

994
00:46:34,880 --> 00:46:41,239
Speaker 7: different projects, but she's definitely pulling her talents over to

995
00:46:41,320 --> 00:46:43,360
Speaker 7: the TV and film side and even the you know,

996
00:46:43,440 --> 00:46:44,880
Speaker 7: an executive producer side.

997
00:46:44,960 --> 00:46:47,759
Speaker 8: So I love all things Cardi, I mean, dug right,

998
00:46:47,840 --> 00:46:51,839
Speaker 8: But I love even more hearing you talk about how

999
00:46:51,960 --> 00:46:55,399
Speaker 8: you challenged yourself doing these things like that, Like you're

1000
00:46:55,440 --> 00:46:58,719
Speaker 8: just talking about the partnership with Forward and Revolve, Like

1001
00:46:59,160 --> 00:47:01,240
Speaker 8: if that wouldn't have had and if you didn't challenge yourself,

1002
00:47:01,520 --> 00:47:04,040
Speaker 8: that wouldn't have happened. None of this would You wouldn't

1003
00:47:04,080 --> 00:47:06,279
Speaker 8: be here if you didn't just say, if you if

1004
00:47:06,320 --> 00:47:07,160
Speaker 8: you gave up one.

1005
00:47:07,120 --> 00:47:10,640
Speaker 5: Day, like just that girl from Delaware, not car you know,

1006
00:47:10,840 --> 00:47:13,280
Speaker 5: like you. I love that this is such a self

1007
00:47:13,400 --> 00:47:19,400
Speaker 5: mad story. Yeah, I mean I could definitely, Yes. I

1008
00:47:19,440 --> 00:47:20,640
Speaker 5: mean it's really dope too.

1009
00:47:20,840 --> 00:47:23,919
Speaker 7: Like Lauren, we grew up together, like we were going

1010
00:47:23,960 --> 00:47:27,400
Speaker 7: to parties in high school, and like Charlemagne has been

1011
00:47:27,480 --> 00:47:30,960
Speaker 7: someone that's seen our journey from the absolute, very very beginning.

1012
00:47:31,960 --> 00:47:34,600
Speaker 5: So it's just like they could. I love that there

1013
00:47:34,640 --> 00:47:35,880
Speaker 5: are witnesses.

1014
00:47:35,440 --> 00:47:37,920
Speaker 7: To this journey that know it wasn't overnight, and that

1015
00:47:38,080 --> 00:47:41,279
Speaker 7: also no, like I don't I don't really care what

1016
00:47:41,360 --> 00:47:43,080
Speaker 7: people think about me, but I do want them to know,

1017
00:47:43,160 --> 00:47:46,239
Speaker 7: like this has always been me. Like there's never been

1018
00:47:46,280 --> 00:47:49,400
Speaker 7: a time in my life where I said I can't

1019
00:47:49,560 --> 00:47:51,799
Speaker 7: have or I don't want to dream of this because

1020
00:47:51,840 --> 00:47:54,080
Speaker 7: it'll be hard to get. And I do have to

1021
00:47:54,200 --> 00:47:55,839
Speaker 7: like give a lot of that credit to my mother,

1022
00:47:56,000 --> 00:47:58,080
Speaker 7: because the way that you are brought up and what

1023
00:47:58,239 --> 00:48:01,280
Speaker 7: is instilled in you from the beginning in your household

1024
00:48:01,480 --> 00:48:03,160
Speaker 7: is what you will carry now. I believe that I

1025
00:48:03,280 --> 00:48:04,879
Speaker 7: was who I was at my core from the day

1026
00:48:04,880 --> 00:48:06,880
Speaker 7: that I was born. But I do believe that my

1027
00:48:07,040 --> 00:48:10,359
Speaker 7: mother had She's never made me feel like you can't

1028
00:48:10,480 --> 00:48:13,400
Speaker 7: have what you want. I wanted to ice skate when

1029
00:48:13,440 --> 00:48:15,640
Speaker 7: I was five. She bought me ice skates. I did

1030
00:48:15,640 --> 00:48:18,040
Speaker 7: a few lessons. I wanted to tap dance. I went

1031
00:48:18,080 --> 00:48:20,279
Speaker 7: to perform an arts school for acting and singing. I

1032
00:48:20,400 --> 00:48:22,640
Speaker 7: wanted to leave and go to a regular high school

1033
00:48:22,640 --> 00:48:25,160
Speaker 7: because I saw true life I'm a black cheerleader and said,

1034
00:48:25,160 --> 00:48:26,560
Speaker 7: I want to go to regular high school and I

1035
00:48:26,600 --> 00:48:28,480
Speaker 7: want to be a cheerleader for the football team, like

1036
00:48:29,040 --> 00:48:31,320
Speaker 7: I want to go to Europe. There was never a

1037
00:48:31,440 --> 00:48:34,040
Speaker 7: moment where she ever made me feel like what it

1038
00:48:34,200 --> 00:48:36,920
Speaker 7: is you want you can't have. And I think just

1039
00:48:37,080 --> 00:48:40,359
Speaker 7: carrying that through is like, if it's here for us

1040
00:48:40,440 --> 00:48:42,120
Speaker 7: to see it, it's here for us to have it,

1041
00:48:42,520 --> 00:48:44,200
Speaker 7: and God won't show you nothing you can't have.

1042
00:48:44,560 --> 00:48:45,520
Speaker 5: And I just live by that.

1043
00:48:45,760 --> 00:48:48,280
Speaker 2: So man, thank you for coming patients.

1044
00:48:49,000 --> 00:48:56,600
Speaker 1: We ain't gonna never beat the Cardi brand manager.

1045
00:49:00,080 --> 00:49:02,680
Speaker 6: Even Gratua, Fifth and Freedom, those artists are gonna be talent,

1046
00:49:02,800 --> 00:49:03,279
Speaker 6: gonna be lucky.

1047
00:49:06,120 --> 00:49:06,560
Speaker 1: Thank you.

1048
00:49:07,560 --> 00:49:08,960
Speaker 2: How did they reach out? Do you even want them to?

1049
00:49:09,280 --> 00:49:11,560
Speaker 7: Yeah, they could definitely reach us. We have Fifth in

1050
00:49:11,640 --> 00:49:15,399
Speaker 7: Freedom on Instagram. You can reach out. I'm very We're

1051
00:49:15,560 --> 00:49:19,000
Speaker 7: very active on our Instagram and obviously you know you

1052
00:49:19,080 --> 00:49:21,080
Speaker 7: can see the services and things that we provide.

1053
00:49:21,960 --> 00:49:23,719
Speaker 2: Are you looking for something in particular right now?

1054
00:49:25,400 --> 00:49:27,800
Speaker 5: I don't think we're ever looking for something in particular.

1055
00:49:27,840 --> 00:49:29,880
Speaker 5: It really is just a field thing. Like we have

1056
00:49:30,000 --> 00:49:31,279
Speaker 5: a really, really.

1057
00:49:31,200 --> 00:49:34,280
Speaker 7: Dope emerging artist that's coming out of Delaware, Billy Bird,

1058
00:49:34,520 --> 00:49:36,480
Speaker 7: who we've been working with for a few years.

1059
00:49:36,960 --> 00:49:40,880
Speaker 5: But now we're even we're in a better position and

1060
00:49:41,040 --> 00:49:41,799
Speaker 5: have a lot more.

1061
00:49:43,200 --> 00:49:45,319
Speaker 7: There's a lot more opportunity in like building her out,

1062
00:49:45,320 --> 00:49:48,360
Speaker 7: because breaking artists out of very small markets is very difficult.

1063
00:49:48,440 --> 00:49:51,040
Speaker 7: But she's so talented, she's so We're all like, so

1064
00:49:51,120 --> 00:49:53,640
Speaker 7: I don't think we're really looking for anything, but we're

1065
00:49:53,640 --> 00:49:58,399
Speaker 7: also not looking. So not do with that information, which

1066
00:49:58,440 --> 00:50:01,920
Speaker 7: you will, his foster, Thank you so much.

1067
00:50:02,440 --> 00:50:05,719
Speaker 1: Hold up every day I wake up, Pack your ass

1068
00:50:05,840 --> 00:50:06,879
Speaker 1: up the breakfast club.

1069
00:50:07,160 --> 00:50:08,399
Speaker 2: You'll finish for y'all. Done.

1070
00:50:09,920 --> 00:50:09,960
Speaker 5: H