WEBVTT - Ep. 17: Cody Rich 0:00:01.040 --> 0:00:06.080 Hey, everybody, Welcome to episode number seventeen of The Hunting Collective. 0:00:06.400 --> 0:00:10.600 I've been O'Brien. I'm joined today by Cody Rich Tody 0:00:10.720 --> 0:00:14.160 Rich of the Rich Outdoors podcast and all the other 0:00:14.480 --> 0:00:18.040 media associated with his brand and all the other things 0:00:18.079 --> 0:00:21.200 he does as an entrepreneur in the hunting world. Cody 0:00:21.239 --> 0:00:24.279 is an interesting guy. He's a free thinker. He's somebody 0:00:24.280 --> 0:00:28.160 that has a different approach on talking about hunting, thinking 0:00:28.200 --> 0:00:31.960 about hunting, and he's as hardcore as they come. He 0:00:32.000 --> 0:00:34.720 spends a ton of time in the back country, just 0:00:34.720 --> 0:00:37.120 about as much time as he spends thinking about why 0:00:37.200 --> 0:00:38.839 he does what he does and how to make it 0:00:38.840 --> 0:00:40.720 better for all of us. So I had a great 0:00:40.720 --> 0:00:46.040 conversation with Cody in Bozeman, Montana. I'd like to thank 0:00:46.120 --> 0:00:48.479 him and his lovely fiance for having me over for dinner, 0:00:49.040 --> 0:00:52.159 a good bit of whiskey and a great podcast. Who 0:00:52.159 --> 0:00:54.960 went deep on a lot of conversations from the history 0:00:54.960 --> 0:00:57.240 of hunting to how we got here to where we're 0:00:57.280 --> 0:01:01.080 going and so well, Thank Cody one more time. I 0:01:01.080 --> 0:01:16.319 hope you enjoy episode number seventeen. Cody, Who's podcast is this? 0:01:16.400 --> 0:01:22.280 Have we discussed who Who's posting? It. Yeah, you know 0:01:22.319 --> 0:01:25.800 what's funny? Um until a lot of podcasts with other people, 0:01:26.080 --> 0:01:30.240 and that's always like a conversation. I mean, this is 0:01:31.240 --> 0:01:34.959 both I guess, don't they do where you like you 0:01:34.959 --> 0:01:39.399 can share, you can both post the same podcast. Yeah, 0:01:39.640 --> 0:01:42.480 I don't like that. Really, we have to know. I 0:01:42.480 --> 0:01:44.640 don't like I want to I'm selfish. I wanted okay, 0:01:44.640 --> 0:01:47.400 you go first. Should we shoot for it like Rochambau 0:01:47.480 --> 0:01:52.440 for it? Or it could be a rock paper scissors game. Yeah. 0:01:52.800 --> 0:01:55.760 At the end, a lot of people vote, A lot 0:01:55.760 --> 0:01:58.680 of people vote, and see, uh I did one with 0:01:59.280 --> 0:02:02.640 go Wild. Oh yeah, you didn't want the other with Brad? Yeah, 0:02:02.640 --> 0:02:05.480 Brad's good dude. Yeah we did. Uh we did one. 0:02:05.480 --> 0:02:09.919 It was like three hours long. It was funny. I 0:02:09.960 --> 0:02:12.560 was like, where did time go? I still got a 0:02:12.560 --> 0:02:14.399 post it on mine? I told him I would after 0:02:14.400 --> 0:02:17.000 that just means you're good at what you do. Like 0:02:17.520 --> 0:02:20.320 if you're good, I'm good at bullshitting bullshit. And if 0:02:20.360 --> 0:02:22.000 if you found yourself in a position where you just 0:02:22.040 --> 0:02:26.959 bullshit as a profession or semi professional bullshit, or you're 0:02:26.960 --> 0:02:31.040 doing good, which is strange because I would not if 0:02:31.080 --> 0:02:34.560 you would have looked back before I started podcast, no 0:02:34.600 --> 0:02:37.280 one that knows me it would have been like, yeah, 0:02:37.320 --> 0:02:40.320 I hope be a podcast host, or it was probably 0:02:40.320 --> 0:02:42.760 before that was even things would be like a radio host, 0:02:42.800 --> 0:02:46.160 like I was not a talkative. I'm not a talkative person. 0:02:46.800 --> 0:02:50.160 I don't go out of my way to talk about 0:02:50.160 --> 0:02:54.359 myself or about anything. Super quiet, superserved. I freaking hunt 0:02:54.400 --> 0:02:58.760 by myself, so like and most I don't know. I 0:02:58.800 --> 0:03:02.080 guess I'm an extroverted introvert. Yeah, and that's why your 0:03:02.080 --> 0:03:07.880 thing doesn't come off like hi and welcome to the uh. 0:03:08.080 --> 0:03:10.360 Probably for that reason. But yeah, I don't know if 0:03:10.360 --> 0:03:12.000 I was that way. My mom used to say, I 0:03:12.040 --> 0:03:14.919 know always that like late night. I when I was 0:03:14.960 --> 0:03:16.680 a kid, it was like late night with Benny, Like 0:03:16.680 --> 0:03:18.560 I'd come out and I had my act for dinner. 0:03:18.600 --> 0:03:22.560 You know, I had my deal, my act polished, my 0:03:22.720 --> 0:03:25.360 jokes lined up for dinner. So maybe that was like 0:03:25.600 --> 0:03:27.560 a precursor to having a podcast. But I feel still 0:03:27.560 --> 0:03:30.680 don't feel that way. It's not conversational when telling jokes 0:03:30.680 --> 0:03:32.720 to the at the dinner table. But yeah, I used 0:03:32.720 --> 0:03:35.560 to be a bit of a performer in my younger years. 0:03:35.680 --> 0:03:37.800 When you're a kid, Like what was like the Dreamoa, 0:03:37.840 --> 0:03:40.360 we're gonna be I was gonna be a sports writer. 0:03:40.480 --> 0:03:42.760 I was gonna be like, uh, I don't even know. 0:03:42.880 --> 0:03:45.760 At the time, was the person I looked up to 0:03:45.800 --> 0:03:47.880 the most, I don't know, guys like Ken Rosenthal and 0:03:48.040 --> 0:03:51.720 people like that, you know, which now I look at 0:03:51.760 --> 0:03:54.680 it like that is not a very glamorous you know. 0:03:55.920 --> 0:03:58.160 I didn't want to be John Glenn. I would have 0:03:58.240 --> 0:03:59.360 land on the moon, and I'm like, I'd like to 0:03:59.440 --> 0:04:02.520 write about people hitting the ball. That would be great, 0:04:03.120 --> 0:04:06.480 and and for sure got to that pretty quickly, got 0:04:06.520 --> 0:04:09.000 to the to do that as a profession, and pretty 0:04:09.040 --> 0:04:12.520 quickly realized it was terrible. And so hey, kids, if 0:04:12.560 --> 0:04:14.920 you're out there and you have a dream tested out early, 0:04:15.240 --> 0:04:17.120 if you can get it, If you get that thing 0:04:17.120 --> 0:04:20.920 in early and realize maybe it sucks, that'll save you 0:04:20.920 --> 0:04:22.599 a lot of time later on. I always tell people 0:04:24.279 --> 0:04:27.240 look at someone who is there, like, look at someone 0:04:27.720 --> 0:04:30.640 who's doing what you think you want to do, and 0:04:30.920 --> 0:04:34.000 evaluate how happy they are, like not like, oh hey 0:04:34.080 --> 0:04:38.279 this my recruiter told me he's this happy, Like truly, 0:04:38.480 --> 0:04:42.159 how happy is that person? Well that's a great, great example, 0:04:42.160 --> 0:04:44.039 because when I got I was like twenty one years 0:04:44.040 --> 0:04:45.760 old and I got to be I was an intern 0:04:45.800 --> 0:04:50.120 out of sports magazine called press Box in Baltimore, Maryland, 0:04:50.120 --> 0:04:53.120 and we and they got rid of a lot of 0:04:53.120 --> 0:04:55.240 their editorial staff and like one big swath and I 0:04:55.279 --> 0:04:58.120 was an intern, and the main publisher came to me 0:04:58.160 --> 0:05:01.240 and said, would you like to be beat writer for 0:05:01.560 --> 0:05:04.560 the Baltimore Orioles and the Ravens during the time where 0:05:04.560 --> 0:05:07.160 we're switching over our staff. And I was like, that 0:05:07.360 --> 0:05:10.320 is like my dream job, Like, oh my gosh, I'm 0:05:10.360 --> 0:05:13.440 twenty one. So I think the first time I realized 0:05:14.320 --> 0:05:16.040 that exact thing, I was sitting in the press box 0:05:16.040 --> 0:05:17.600 and I kind of looked to my left, to my right, 0:05:17.640 --> 0:05:22.560 and there's just a bunch of like disheveled, old, just 0:05:23.440 --> 0:05:27.839 miserable looking guys that can't clap anymore. If if somebody 0:05:27.880 --> 0:05:29.880 has a home run, they can't have it, like like 0:05:29.960 --> 0:05:33.039 it's it's the job of the sports journalist to be muted. 0:05:33.080 --> 0:05:35.280 So you can't celebrate any good things. You can't be 0:05:35.320 --> 0:05:36.880 You just have to sit there and write your article 0:05:36.960 --> 0:05:39.839 and be gone. And then you know it would be 0:05:39.839 --> 0:05:41.840 like an extra endings baseball game and the sports risers 0:05:41.920 --> 0:05:45.080 be over there like, oh my god. Another couple of endings, 0:05:45.160 --> 0:05:47.040 like bemoaning the fact that they had to sit in 0:05:47.080 --> 0:05:49.880 the press box longer. And I'm looking around at that 0:05:49.920 --> 0:05:52.160 and I'm like, this is a beautiful thing. To me. 0:05:52.279 --> 0:05:56.480 Sports is like this very exciting. It creates energy in 0:05:56.520 --> 0:05:58.000 a place, Like you get in a stadium full of 0:05:58.040 --> 0:06:01.120 four people and you feel this like incredible energy. And 0:06:01.160 --> 0:06:06.680 there's the dudes that are running about just white faced 0:06:06.760 --> 0:06:09.800 and like never see the sun, and you know, and 0:06:09.839 --> 0:06:13.599 I remember looking around and thinking, well, this isn't what 0:06:13.680 --> 0:06:15.240 I thought it was gonna be, you know. And then 0:06:15.279 --> 0:06:18.039 you have like the TV personalities who are super dressed up, 0:06:18.040 --> 0:06:20.120 but still the same misery, you know, still the same 0:06:20.160 --> 0:06:23.000 Like they get all the things that the baseball players get. 0:06:23.839 --> 0:06:26.360 On the negative side, they get all the travel, they get, 0:06:26.400 --> 0:06:28.800 all the long nights they get, you know, all the 0:06:28.880 --> 0:06:30.760 things that were out of baseball player. But if you 0:06:30.760 --> 0:06:32.360 don't get any of the glory, you don't get any 0:06:32.400 --> 0:06:34.320 of it. You know, you don't get the money, you 0:06:34.320 --> 0:06:35.919 don't get the glory, you don't get the women. You 0:06:36.000 --> 0:06:40.000 just get to travel, that's all. And so was there 0:06:40.040 --> 0:06:43.840 a moment where you're like, wait a minute for sure, yeah, 0:06:43.880 --> 0:06:45.800 there was a guy by then I want to say 0:06:45.839 --> 0:06:47.640 the guy, well, he ain't gonna ever listen to this, 0:06:47.680 --> 0:06:50.880 but there's a guy named Aubrey Huff's baseball player for 0:06:50.920 --> 0:06:53.839 the Oils at the time, and he I had to 0:06:53.839 --> 0:06:57.560 write a feature on him. And it's weird because in 0:06:57.600 --> 0:07:00.240 the sports world, you're you're kind of like the ass 0:07:00.279 --> 0:07:03.960 are like like cattle. You get into a room, the 0:07:04.000 --> 0:07:06.320 locker room has their lockers, right, and these are people 0:07:06.320 --> 0:07:09.760 that are literally at their jobs. They're like changing their 0:07:10.000 --> 0:07:15.200 texting there, eating their showering that they're just doing their job. 0:07:15.240 --> 0:07:18.320 They're living their life. And you're in this like cordoned 0:07:18.320 --> 0:07:20.800 off area in the middle and you're pressed. You're there 0:07:20.800 --> 0:07:23.760 to cover these guys and you're only allowed to approach 0:07:23.840 --> 0:07:26.000 them at certain times, and you gotta kinda like sidle 0:07:26.080 --> 0:07:27.680 up to them while they're it looks like they're not 0:07:27.720 --> 0:07:30.720 so busy. He'd be like, hey, Aubrey, can we talk 0:07:30.760 --> 0:07:32.320 for a minute, And he'd be like, well, I'm I'm 0:07:32.360 --> 0:07:35.520 skyping with my kids. Back off your little shit, like 0:07:36.440 --> 0:07:39.800 move away. And so it's this incredibly awkward scenario where 0:07:39.840 --> 0:07:41.400 you have to have a good relationship with this person 0:07:41.440 --> 0:07:43.960 to make it work. Well, I was twenty one years old. 0:07:44.000 --> 0:07:48.240 Nobody want to talk to me, like nobody and Aubrey 0:07:48.880 --> 0:07:52.320 Um bless Aubrey soul he Um didn't want to talk 0:07:52.360 --> 0:07:53.920 to me. And I had to come to him like 0:07:54.000 --> 0:07:57.000 the last day before my deadline. Be like, Aubrey, I've 0:07:57.040 --> 0:08:03.040 interviewed your family, your coaches, manager, your teammates, I've interviewed 0:08:03.080 --> 0:08:07.400 the janitor, I've interviewed the guy that sells peanuts out 0:08:07.400 --> 0:08:09.520 in the outfield. But I have not been able to 0:08:09.560 --> 0:08:12.280 get you to say anything about this story. And it 0:08:12.320 --> 0:08:14.000 was a kind of a glowing review of his career 0:08:14.080 --> 0:08:16.320 and he had it was having a good season that year, 0:08:17.120 --> 0:08:19.720 and he basically just came out of the shower after 0:08:19.760 --> 0:08:22.320 the game and he said, man, I'll have time for this. 0:08:22.360 --> 0:08:24.920 I said, I just need like two sentences. He's coming 0:08:24.960 --> 0:08:26.560 out of the shower and just a towel and he 0:08:26.920 --> 0:08:30.760 dropped his towel and he said, let's go. Oh, like, 0:08:30.840 --> 0:08:32.679 let's do the interview. And I'm twenty one years old. 0:08:32.679 --> 0:08:35.080 So I just got my quarter out, turned it on 0:08:35.160 --> 0:08:40.079 and did a you know, naked interview with and uh. 0:08:40.480 --> 0:08:43.720 That was the time when I was an intern still 0:08:44.160 --> 0:08:45.960 and so I didn't even really tell anybody at the 0:08:46.280 --> 0:08:48.800 that that the paper. I just went back and wrote 0:08:48.800 --> 0:08:51.080 my article and for my feature article and did my 0:08:51.120 --> 0:08:53.480 thing and just was happy to still be there. But 0:08:53.600 --> 0:08:57.480 at some point I realized, this is not this is 0:08:57.520 --> 0:09:00.199 not the dream. In fact, if I keep doing us, 0:09:00.240 --> 0:09:04.199 I will never appreciate sports again. I will hate them 0:09:04.400 --> 0:09:06.840 with all kinds of fervor. And so I need to 0:09:06.840 --> 0:09:10.040 just chill out and and figure something else. And then, 0:09:10.120 --> 0:09:13.160 luckily for me, I was in a bar and a 0:09:14.280 --> 0:09:16.240 friend of a friend was talking about his great job 0:09:16.480 --> 0:09:18.959 work for a hunting magazine and he was leaving that job, 0:09:19.040 --> 0:09:22.160 and and I was like, look into that, and I did, 0:09:22.200 --> 0:09:24.360 and off I went. But at the time I didn't 0:09:24.360 --> 0:09:27.600 realize you could be a hunting journalist in any way. 0:09:27.640 --> 0:09:30.160 I just taught you hunting was just something you did. 0:09:30.559 --> 0:09:32.920 So luckily that, luckily for me that happened. It was 0:09:33.200 --> 0:09:36.079 early on, early enough in my career. I didn't chase 0:09:36.120 --> 0:09:39.320 a dream for ten years and realized way later on. 0:09:41.160 --> 0:09:44.600 So this is me hijacking your podcast. And I like 0:09:44.720 --> 0:09:50.480 it that we we've established it's my podcast notorious for 0:09:50.480 --> 0:09:53.640 this that when you when you look back and like 0:09:53.720 --> 0:09:56.760 thinking about careers and this is like always his fascinating 0:09:56.920 --> 0:10:02.200 fascinating me because I remember being a a very young person, 0:10:02.280 --> 0:10:05.920 a kid, and having this like dead set dream on 0:10:06.000 --> 0:10:07.839 what I want to do. And I remember there was 0:10:07.880 --> 0:10:10.439 a teacher that walked in the room and said, I 0:10:10.480 --> 0:10:12.679 don't remember what the stat was, but like eight percent 0:10:12.720 --> 0:10:15.200 of people go to college and they never become what 0:10:15.240 --> 0:10:17.800 they go to college for. And I was dead set, 0:10:17.920 --> 0:10:20.080 like no, this is the thing, Like this is what 0:10:20.120 --> 0:10:23.680 I'm gonna do, Like you're so wrong, weird. It turned 0:10:23.679 --> 0:10:28.760 out that I didn't become that. But going back, like, okay, 0:10:28.800 --> 0:10:32.440 you go a sports writer? What does dream job these 0:10:32.480 --> 0:10:35.640 days look like for me right now? Because if I'm 0:10:35.679 --> 0:10:37.560 twenty and the reason I asked this questions because if 0:10:37.600 --> 0:10:41.240 I'm one, I look at someone who is just a 0:10:41.280 --> 0:10:44.199 little bit ahead of me, and I say, Okay, what's 0:10:44.280 --> 0:10:47.560 their dream? And how do I pull from that more 0:10:47.640 --> 0:10:50.480 than what I think my dream is? Yeah, what we 0:10:50.480 --> 0:10:52.920 were talking about this on a recent podcast with Casey 0:10:52.920 --> 0:10:55.760 Butler about you know, how do you get successful in 0:10:55.800 --> 0:10:58.560 the thing, Like what I think it's more about how 0:10:58.600 --> 0:11:04.240 you define success, you know, because a dream is something 0:11:04.280 --> 0:11:07.320 that you conjured, you know, a reality is like what 0:11:07.440 --> 0:11:09.439 you're talking about, like a tangible thing you can look 0:11:09.480 --> 0:11:12.000 at and be like, I'd like to have that. By 0:11:12.040 --> 0:11:14.120 its own definition, to dream is something that you've conjured 0:11:14.120 --> 0:11:19.480 in your own mind. It's just your form of happiness. Um, 0:11:19.480 --> 0:11:23.560 that's your form of I don't currently have happiness. I'd 0:11:23.640 --> 0:11:26.200 like it, and this is what I think it looks like. 0:11:26.559 --> 0:11:29.760 That's what a dream is really and the fun part 0:11:29.800 --> 0:11:36.040 is chasing that very intangible, always changing dream as you 0:11:36.080 --> 0:11:37.960 perceive the world in different ways, like you, you know, 0:11:38.080 --> 0:11:41.040 you have different experiences you like me, I had an 0:11:41.080 --> 0:11:43.800 experience that changed the dream I was chasing, but I 0:11:43.800 --> 0:11:46.360 was still chasing this level of like I want to 0:11:46.360 --> 0:11:50.000 be passionate about something and I want to inject those 0:11:50.000 --> 0:11:52.520 passions into my mind of high my daily life. And 0:11:52.520 --> 0:11:54.600 if I can do that, if those two things can 0:11:54.640 --> 0:11:57.600 somehow be married in a way that makes sense, then 0:11:57.640 --> 0:12:00.920 it's the dream. It's the same damn dream. It's just 0:12:00.920 --> 0:12:03.960 shifted as I've experienced things. And luckily for me, once 0:12:04.000 --> 0:12:07.679 I experienced the hunting community, like the hunting industry, I 0:12:07.800 --> 0:12:11.800 knew my dream was to be is impactful in that industry? 0:12:11.840 --> 0:12:15.280 Is that could possibly be? And then once I figured 0:12:15.280 --> 0:12:17.160 that out. I like, man, it doesn't matter what I'm doing, 0:12:17.640 --> 0:12:19.480 It really doesn't. I mean, it would be nice to 0:12:19.480 --> 0:12:21.400 have money, it would be nice to you know, for 0:12:21.440 --> 0:12:23.400 people to respect me, and all those types of things. 0:12:23.440 --> 0:12:26.200 But like, at the end of the day, if I'm 0:12:26.200 --> 0:12:29.640 in the community, I truly feel like I'm passionate about 0:12:29.640 --> 0:12:32.719 that thing, and I'm helping it and I'm making a 0:12:32.800 --> 0:12:35.480 good living doing it, and all those things are in 0:12:35.520 --> 0:12:39.760 this weird gumbo of you know, reality. Maybe that is 0:12:39.760 --> 0:12:44.040 the dream. It's imperfect, it's not really the dream that 0:12:44.080 --> 0:12:45.800 you might have seen in your head, but it's it's 0:12:45.840 --> 0:12:49.200 still that's the dream. It's like, however you get there 0:12:49.200 --> 0:12:52.280 doesn't matter because you're gonna every time something happens to you, 0:12:52.280 --> 0:12:55.200 your perspective will change and your dream will change with 0:12:55.240 --> 0:12:58.080 it has to. And I think that's so important for 0:12:59.600 --> 0:13:02.240 I don't to say kids, because it's it's everyone. You 0:13:02.240 --> 0:13:04.880 could be fifty years old and be like, you know, 0:13:06.320 --> 0:13:08.600 screw my nine to five job. I want to do 0:13:08.640 --> 0:13:11.640 what I love, and so like in that capacity, it's 0:13:12.000 --> 0:13:16.679 it's understanding that this dream is ever changing, and like 0:13:16.720 --> 0:13:20.520 what you're trying to accomplish, maybe tomorrow looks a little 0:13:20.520 --> 0:13:24.480 bit different and being okay with that for sure, like Okay, 0:13:24.559 --> 0:13:28.320 this is the direction, but not necessarily the exact thing. Yeah, 0:13:28.320 --> 0:13:30.560 because if you're chasing one exact thing, you're gonna get 0:13:30.640 --> 0:13:33.000 way off track focusing on that one thing, and you're 0:13:33.040 --> 0:13:34.880 gonna miss a lot along the way that would have 0:13:34.920 --> 0:13:38.280 benefited your life and your passion. Like if I would 0:13:38.280 --> 0:13:43.319 have been completely closed to marketing, I was a journalism major, 0:13:43.480 --> 0:13:46.160 I thought marking was the enemy. In fact, I still 0:13:46.160 --> 0:13:52.000 think it is. I hate it. Um. If I would 0:13:52.000 --> 0:13:53.920 have been completely closed off to taking a job as 0:13:53.960 --> 0:13:57.120 a marketing guyt to cooler company because I thought it 0:13:57.160 --> 0:13:58.680 was the enemy and my dream was to be this 0:13:58.800 --> 0:14:02.520 like this j nalist above all journalists, that I would 0:14:02.559 --> 0:14:05.120 have missed the opportunity that I had there, And in 0:14:05.160 --> 0:14:08.559 fact I struggle with that early on that decision making process, 0:14:08.600 --> 0:14:11.199 Like don't marketing is the enemy? Dude? What are you doing? 0:14:11.720 --> 0:14:14.920 Like you want to be somebody who puts information out, 0:14:15.000 --> 0:14:18.480 not doctors at up so to make you know, sell 0:14:18.520 --> 0:14:22.000 plastic boxes, Like that's not what you do. But when 0:14:22.040 --> 0:14:24.840 Ben O'Brien comes to a fork in the road such 0:14:24.880 --> 0:14:28.880 as that marketing and journalism like those are those are 0:14:28.880 --> 0:14:32.000 two big directions, right, Like that's a fork in the 0:14:32.080 --> 0:14:36.240 road that pretty much is a t intersection. So I mean, 0:14:36.320 --> 0:14:38.360 I guess I can't say that it's a winer section 0:14:38.400 --> 0:14:43.920 to what you're marketing and what you're marketing for, Like 0:14:44.640 --> 0:14:46.880 it's debatable, but like you come to a fork in 0:14:46.880 --> 0:14:49.480 the road, how do you think about decisions? That's a 0:14:49.480 --> 0:14:54.000 good question. Um yeah, well I'll think about that. We'll 0:14:54.000 --> 0:14:56.080 make a decision on my why on the road. How 0:14:56.120 --> 0:14:58.560 I'm gonna talk about decisions and wise in the road? 0:14:59.080 --> 0:15:02.920 Um Man, I just think I always go back to 0:15:03.000 --> 0:15:08.920 like energies. I don't know in marketing. What I've learned 0:15:09.160 --> 0:15:14.320 in being a marketer is that advertising his interruption and 0:15:14.440 --> 0:15:16.960 marketing is about you're not to talk about this earlier 0:15:16.960 --> 0:15:20.000 at dinner. Marketing is about like this collection of energy, 0:15:20.720 --> 0:15:24.240 you know, like you're attaching yourself to the current energy, 0:15:24.400 --> 0:15:27.640 like the most important, the most influential energy that's out there, 0:15:27.680 --> 0:15:31.040 like and that speech, and that's ideas, and that's innovation. 0:15:31.080 --> 0:15:33.000 That's a lot of things that energy gets wrapped up 0:15:33.000 --> 0:15:39.280 into too, you know, consumer products or a personality or 0:15:39.520 --> 0:15:42.360 you know, an influencer what however, you want to you 0:15:42.440 --> 0:15:45.120 want to attach that thing. When I try to make 0:15:45.160 --> 0:15:49.000 a decision like that, I look at the singular, like 0:15:49.040 --> 0:15:51.520 the tangible decision, not the indangible, because if it was 0:15:51.600 --> 0:15:56.160 me making the intangible decision between journalism and marketing, I 0:15:56.160 --> 0:15:58.880 would always pick journalism. And that's what I was just 0:15:58.920 --> 0:16:02.200 talking about. That would close me off from this other opportunity, 0:16:02.200 --> 0:16:06.160 which at its face seems like not something I wouldn't 0:16:06.160 --> 0:16:08.800 want to do. But then when I went experience Yettie, 0:16:09.280 --> 0:16:13.760 experienced the energy there and understood what it was at 0:16:13.760 --> 0:16:16.000 a base level, and like, this energy is more important 0:16:16.040 --> 0:16:18.440 than the conceptualized version of what I think marketing is, 0:16:19.040 --> 0:16:22.600 Like this is I would rather attach myself to what 0:16:22.800 --> 0:16:29.040 this feeling. Then you know, not accept this reality because 0:16:29.160 --> 0:16:32.760 because it's marketing, because it's labeled like that, um and 0:16:32.880 --> 0:16:36.800 ended up being whole lot of journalism in my marketing gig, thankfully, 0:16:37.200 --> 0:16:39.120 which like this is what I say. It's kind of 0:16:39.120 --> 0:16:42.280 a why more than a t because essentially you get 0:16:42.320 --> 0:16:46.040 to the right company with the right vibe, marketing can 0:16:46.080 --> 0:16:50.280 be journalism and like and that's being open minded and 0:16:50.320 --> 0:16:53.760 that's taking Probably a lot of that has to do 0:16:53.840 --> 0:16:56.560 with your background and what you bring to the other thing. 0:16:56.680 --> 0:16:59.800 But yeah, and I mean I hate to sound really 0:17:00.160 --> 0:17:02.600 you know, out there when I'm saying energies, I'm not 0:17:03.600 --> 0:17:05.960 We're not gonna talk about chakras at all. After then, 0:17:06.560 --> 0:17:09.040 I don't. I don't mean it like that. I mean 0:17:09.080 --> 0:17:11.960 it like a group of people are an idea or 0:17:12.040 --> 0:17:16.040 something that you literally energize as you and I I 0:17:17.160 --> 0:17:19.280 felt the same way about deciding to do a podcast, 0:17:19.320 --> 0:17:21.240 because when I sat down, like when we did a 0:17:21.280 --> 0:17:24.800 podcast before I had one, or when I had been 0:17:24.840 --> 0:17:29.159 on others, like, there's this this legitimate energy that I 0:17:29.200 --> 0:17:32.360 get from the conversation, Like it's always at some level 0:17:32.400 --> 0:17:34.240 like a drug, like you get you have a super 0:17:34.640 --> 0:17:40.040 like a passionate conversation. Nobody's interrupting you, hopefully, And that's 0:17:40.040 --> 0:17:42.080 a rarity in this world. You have that conversation, you 0:17:42.160 --> 0:17:44.640 come off like, man, that was awesome. And that's why 0:17:44.640 --> 0:17:47.560 it sometimes when when the audio is bad or when 0:17:48.080 --> 0:17:50.080 you know you lose the card on the way of 0:17:50.119 --> 0:17:52.800 the truck or something, it feels like you lost something, 0:17:53.040 --> 0:17:55.320 not because you can't because you could have the same 0:17:55.359 --> 0:17:58.320 conversation again. What you can't replace is the energy that 0:17:58.359 --> 0:18:01.560 you felt in that room at that time with that person. 0:18:02.520 --> 0:18:04.600 And I don't like how many times in your daily 0:18:04.680 --> 0:18:07.000 life you don't have an hour long conversation with the 0:18:07.000 --> 0:18:10.040 Starbucks barista. But if you did, it might be cool 0:18:10.040 --> 0:18:12.520 as ship, but you might really learn something and you 0:18:12.600 --> 0:18:14.800 might come out of that like this is a cool coffee. 0:18:14.800 --> 0:18:17.159 But I just think how many like conversations we do 0:18:17.359 --> 0:18:20.399 that aren't recorded. Yeah, that's crazy and there yeah, and 0:18:20.440 --> 0:18:24.119 then then like how you and I? The podcasting to 0:18:24.160 --> 0:18:26.760 me has become this thing that like if I don't 0:18:26.840 --> 0:18:30.359 do it once or twice a week, I get to 0:18:30.359 --> 0:18:32.520 be feeling like I gotta do it again. Man, When 0:18:32.560 --> 0:18:35.400 knees starts shaking, I'm like, let's let's let's let's get 0:18:35.440 --> 0:18:37.200 in there again and get in that arena again where 0:18:37.240 --> 0:18:40.520 I can exchange ideas. And so I I think i've 0:18:40.640 --> 0:18:44.320 I've I've gone to that more now than ever, just 0:18:44.640 --> 0:18:48.359 to try to find these things that feel energetic like this, 0:18:48.600 --> 0:18:52.400 that have a certain vibration to them, and um, if 0:18:52.400 --> 0:18:54.480 you feel it, you know it and that's the way 0:18:54.520 --> 0:19:00.200 to go. You just got check And at that, well, 0:19:00.240 --> 0:19:04.280 you're just I mean, you really are trying to gauge 0:19:04.280 --> 0:19:09.919 at the people and the idea and the direction and 0:19:10.040 --> 0:19:11.720 if you say if you say, like, man, you know 0:19:11.760 --> 0:19:16.040 my dreams journalism, I'm not doing marketing, and then then 0:19:16.080 --> 0:19:17.560 you're never gonna get to where you want to go, 0:19:18.640 --> 0:19:20.320 you know all those wise in the roads, You're just 0:19:20.320 --> 0:19:22.720 gonna go left. You're gonna be a NASCAR well, and 0:19:22.760 --> 0:19:25.840 then the reality is is like, look how much you've 0:19:25.920 --> 0:19:30.399 learned from your experiences and like stepping out and you 0:19:30.440 --> 0:19:33.120 want to like talk about this goes back to say 0:19:33.200 --> 0:19:36.080 you want to master your craft of whatever it may be. Like, 0:19:36.119 --> 0:19:39.160 you want to master your craft. You can't be a 0:19:39.200 --> 0:19:41.560 one track pony or a one track pony. You have 0:19:41.640 --> 0:19:44.760 to be able to diversify. And for you to be 0:19:44.840 --> 0:19:49.959 a great journalist a k podcast, you have to understand 0:19:50.000 --> 0:19:52.400 the marketing side. Yeah you do. That's a great point. 0:19:52.400 --> 0:19:55.919 I mean you really do have to understand the motivation 0:19:55.960 --> 0:19:59.320 of the commodity and the motivation of the consumer to 0:19:59.400 --> 0:20:04.720 understand how you marry that all together. Because people expect 0:20:04.760 --> 0:20:08.320 some consumerism in their content anymore. That's what it is. 0:20:08.440 --> 0:20:11.639 It's like, who are you sponsored by? Buddy? You're hawking 0:20:11.720 --> 0:20:14.800 this week? Like I'm not sure, let me check the list, 0:20:15.160 --> 0:20:17.760 like and so that you know I always have. I've 0:20:17.760 --> 0:20:22.920 had big time trouble with that too, um big time 0:20:22.960 --> 0:20:26.679 trouble with like mixing, like really wanting content to be 0:20:26.760 --> 0:20:31.320 honest and true and like, but understanding that there's not 0:20:31.320 --> 0:20:34.520 a whole lot of people creating content not to make 0:20:34.560 --> 0:20:38.199 money at some level. Dude, it's so hard because like 0:20:38.560 --> 0:20:41.680 on a certain level, you have to for the content 0:20:42.240 --> 0:20:47.199 to continue, it has to have funding, right, can't just 0:20:47.240 --> 0:20:49.240 go on forever. And as soon as funding comes in 0:20:50.240 --> 0:20:54.120 all this you know, it's not that the the transaction 0:20:54.200 --> 0:20:57.120 is wrong, it's that as soon as money comes in, 0:20:57.720 --> 0:21:00.639 there's outside influence and there's no way to stop that. 0:21:01.480 --> 0:21:03.920 If even if even if every listener to this podcast 0:21:03.960 --> 0:21:08.040 started paying me ten bucks a month, their influences now 0:21:08.760 --> 0:21:11.560 a part of the game, and so you can't there's 0:21:11.560 --> 0:21:13.199 nothing you can do, And so you just kind of 0:21:13.200 --> 0:21:15.760 have to like the only way to create content in 0:21:15.800 --> 0:21:18.840 this world and understand how you're gonna get to where 0:21:18.840 --> 0:21:20.199 you want to go is like how am I going 0:21:20.280 --> 0:21:24.000 to play the game? Is a setup because you're really 0:21:24.000 --> 0:21:25.840 gonna have to have a lot of extra money laying 0:21:25.840 --> 0:21:28.680 around if you want to just do a podcast for 0:21:29.320 --> 0:21:32.000 the honesty of just exchanging ideas and getting that out 0:21:32.000 --> 0:21:33.960