Speaker 1: Housewives University, it occurred to me that so many housewives
Speaker 1: have now entered into business, and I've actually met housewives
Speaker 1: that have said they started businesses because of me and
Speaker 1: because of what I did on Housewives and Skinny Girl
Speaker 1: and all that stuff, and using as a platform. So
Speaker 1: I want to go housewife by housewife and talk about
Speaker 1: their businesses and grade them the mistakes and the successes,
Speaker 1: and really honestly talk about these business vehicles because often
Speaker 1: on Housewives, housewives understandably feel like they have to grab
Speaker 1: a business idea because they have to maximize this opportunity,
Speaker 1: and there are so many different things that you could do,
Speaker 1: and you know, it all seems shiny and smart, meaning
Speaker 1: some people walk in with their own business that may
Speaker 1: not be as sexy and TV friendly. Let's say, let's
Speaker 1: say Vicky your insurance, but that's the bread and butter like.
Speaker 1: It's not an easy product to market that someone can
Speaker 1: go online and buy, but that's her core business. And
Speaker 1: then you have Chara who was marketing She by Chara
Speaker 1: because it sounds good and it's shiny, but there was
Speaker 1: no meat, there was no substance. So today we're going
Speaker 1: to do Teresa Giudija. She wisely piggybacked on my Skinny
Speaker 1: Girl brand by launching Skinny Italian.
Speaker 2: She launched a cookbook.
Speaker 1: It's smart because she's you know, later became about fitness,
Speaker 1: but the Bravo audience cares about calories and being fit
Speaker 1: and being in shape, and there are many Italian cookbooks,
Speaker 1: so her coming up with a version of a lower
Speaker 1: calorie Italian cookbook is just very smart.
Speaker 2: It solves a problem.
Speaker 1: It is kind of diet adjacent, which is a successful
Speaker 1: category used to be back back then. Now diet is
Speaker 1: not in it all, and Skinny's not in it all,
Speaker 1: even as a concept, not meaning as a body type.
Speaker 1: But she did Skinny Italian Fabulousous, which probably did well,
Speaker 1: but I bet you Skinny Italian did better. And it
Speaker 1: sounded like, you know, she had the platform, she had
Speaker 1: the vehicle, she'd go out, and she's a worker, so
Speaker 1: she could really promote something like that and get her
Speaker 1: audience to buy into it just to support her. It's
Speaker 1: not like she's selling something it's two hundred dollars. It
Speaker 1: just seemed to hit right, and it hit right when
Speaker 1: housewives books were doing We're doing well. My book was
Speaker 1: the first ever Housewives book, and then there were others
Speaker 1: to follow, and a lot of them did well in
Speaker 1: the beginning because that was when we were getting all
Speaker 1: the press and getting the talk shows, and it was
Speaker 1: back then when it was a more traditional sense of media.
Speaker 1: You didn't talk about a book until you sat down
Speaker 1: on the Today Show, and then it would hopefully.
Speaker 2: Hit the list if it was a decent book.
Speaker 1: There are many Housewives books failures because what happens, like
Speaker 1: in the liquor business, someone does it well. I've had
Speaker 1: five New York Times bestsellers, and my first several books
Speaker 1: were New York Times bestsellers. So a lot of other
Speaker 1: housewives jumped on that bandwagon. I was the first. Needy
Speaker 1: was soon thereafter. Theresa was a little while after. But
Speaker 1: you kind of got to jump right on. Brandy Glanville,
Speaker 1: I remember her book did well, but you got to
Speaker 1: jump right on otherwise you're just another liquor brand, you're
Speaker 1: another book. So you know, it's hard to know when
Speaker 1: you're almost too late, like celebrity beauty brands.
Speaker 2: Right now, it's too late. We did it, like the.
Speaker 1: Last one in was Selena Gomez, you know, and some
Speaker 1: people are getting caught, they're not making it through, you know,
Speaker 1: j Lo skincare, it's not pushing through certain brands, Scarlett Johansson,
Speaker 1: it's not pushing through Pharrell and Brad Pitt and that
Speaker 1: stuff just was never a good idea men's skincare. No
Speaker 1: one's really done it properly yet it's not pushing through,
Speaker 1: So you gotta know.
Speaker 2: And you could be too early. By the way, you
Speaker 2: could be too early.
Speaker 1: You know, Quibi was a shit show by Jeffrey Katzenberg,
Speaker 1: but it was short form content like short videos, and
Speaker 1: it was probably not executed the way the TikTok was.
Speaker 1: But things can be too early. I created the wave
Speaker 1: of liquor brands for celebrities, the big wave I created,
Speaker 1: but I was early. If I had sold my brand
Speaker 1: Skinny Girl, based on the cases it was doing back then,
Speaker 1: I would have gotten a billion dollars half a billion dollars.
Speaker 1: But I was early, so people weren't paying that then,
Speaker 1: So it's like you gotta time. It's so Skinny Italian
Speaker 1: was towards the front of that, and then a lot
Speaker 1: of people got caught just writing books.
Speaker 2: For vanity reasons.
Speaker 1: You know, she and she was late for the liquor
Speaker 1: Fabillini and she was too niche for the liquor, and
Speaker 1: Kathy Wikiola had a red velvet liquor. Luanne talked about
Speaker 1: a vodka, Nini talked about a prosecco. Everybody got caught
Speaker 1: in the dumpster fire that was you know. Heather talked
Speaker 1: about it like a Champagne, Like could you could have
Speaker 1: saved a lot of money, Ramona with the Pino Grigio
Speaker 1: with her own name, like I could have told I did.
Speaker 1: They all were just bad ideas and just a disaster.
Speaker 1: So Chuisa gets an a on Skinny Italian. She gets
Speaker 1: a sea on Fabilini because her name is cutesy back
Speaker 1: when cutty drinks were doing well. Billini is just not marketable,
Speaker 1: so she gets to see says her wine came to
Speaker 1: a halt when she was sentenced to prison. It came
Speaker 1: to a halt because it was it started at a halt.
Speaker 2: That was just a sea Blania haircare.
Speaker 1: I presume that's named after her daughter, unless there's a
Speaker 1: coincidence and a brand name Milania came to her. And
Speaker 1: it says that investors began to get nervous, took steps
Speaker 1: to withdraw and distance themselves. Doesn't matter doesn't matter.
Speaker 2: Would that have done well?
Speaker 1: Is that what she represents? She has big good hair
Speaker 1: and hair extensions. I presume this is hair extensions or
Speaker 1: this was hair care products. Here's the thing about hair care.
Speaker 1: Why Teresa gets to see on the hair care. She
Speaker 1: doesn't get an f because it's a good idea because
Speaker 1: she's got thick Italian hair and like you know with
Speaker 1: her wedding, it's like hair. She's very hair forward, right,
Speaker 1: you know, there's always elaborate hair and like a lot
Speaker 1: of hair and she's very hair forward.
Speaker 2: But hair care is.
Speaker 1: Something you need to really trust, like skincare, Like you
Speaker 1: can't do housewives skincare. It's just not enough. It's not
Speaker 1: trusted enough. Like it's like appliances. That's why Sony didn't
Speaker 1: do well with her toaster, Like appliances is something you
Speaker 1: need to trust like over time, like decades, like Floreal Revlon,
Speaker 1: like that your hair is not gonna fall out and
Speaker 1: that it's trusted and it's something that's in your house
Speaker 1: every day. It's like Procter and Gamble household items. So
Speaker 1: from her to come in with hair, like yeah, if
Speaker 1: there was a cute serum or a cute product, but
Speaker 1: like for full fledged hair care, if there was a
Speaker 1: hair growth serum that seemed like a gimmick that she
Speaker 1: could possibly push, yes, but for like all your hair
Speaker 1: care needs, it's just not something that every day you're
Speaker 1: gonna have in your bathroom and have guests over and
Speaker 1: like you're pushing Malani and hair care.
Speaker 2: It's just it's not there. It's not her fault.
Speaker 1: It's just that you got to be a trusted brand
Speaker 1: that really is scientific and just that households and moms
Speaker 1: and supermarkets and it's just it's just a different level
Speaker 1: of trust for certain categories like T shirts is not
Speaker 1: the same level trust as skin care and hair care.
Speaker 1: And then toasters, it's an electrical appliance in your home,
Speaker 1: Like that's something you need to really really be able
Speaker 1: to trust.
Speaker 2: Okay, toaster vibrate it.
Speaker 1: Yes, it needs to be reliable, but it's not gonna
Speaker 1: be like around your kids with any luck and in
Speaker 1: your house every day. So Malania Haircare was a sea
Speaker 1: because it's a good idea. She's very hair forward, and
Speaker 1: this audience cares about their hair. They'll buy a serum,
Speaker 1: but they'll be onto the next thing next. It's not
Speaker 1: something that they're gonna forever be like loyalists to Milania haircare.
Speaker 1: Pasta pizza restaurant. I don't even know about this, but
Speaker 1: it's a terrible idea. Who's the business person behind this restaurant,
Speaker 1: this pasta pizza restaurant. Who's the business like, yes, pizza,
Speaker 1: you know pizza, you know people, your family, who's running
Speaker 1: the numbers? Like who is doing the business. It doesn't
Speaker 1: sound like there's anybody who really understands a restaurant business
Speaker 1: who's involved in that business. They launched it at a
Speaker 1: time where everything was moving towards direct to consumer, like
Speaker 1: do a frozen pizza business. I know she reached out
Speaker 1: to me about some pizza oven. It's a better idea
Speaker 1: because because THEESA would go on on QVC or HSCENT,
Speaker 1: and she's a worker, so she'll fucking slept there and
Speaker 1: sell pizzas at two o'clock in the morning and not
Speaker 1: care and people will buy them pizza sauces. It's very crowded.
Speaker 1: I wouldn't suggest it, but pizza sauce is better than
Speaker 1: a pizza restaurant. Frozen pizza's skinny Italian. She can't own
Speaker 1: the word skinny. Maybe I don't know skinny Italian Pizza's
Speaker 1: better idea restaurant clunky, bulky, overhead taxes, upkeep ratings, not
Speaker 1: direct to consumer. They're just get to the customer, Get
Speaker 1: the pizza to the customer, get the sauce to the customer,
Speaker 1: pizza kits.
Speaker 2: That sounds blogged down.
Speaker 1: Yeah, I don't think she needed to like, I'm giving
Speaker 1: that a sea too. So overall, Teresa for her business endeavors,
Speaker 1: gets a C plus