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Speaker 1: Welcome back to Building Brownstown. Nathan's gerre very happy to

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Speaker 1: be joined by the COO of HASLM Sports Group, David Jenkins. Jenks,

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Speaker 1: it's great to have you here, and let's just kind

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Speaker 1: of go back to the beginning. Leading a project of

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Speaker 1: this magnitude and all the different facets that go into

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Speaker 1: bringing an enclosed stadium to Brook Park for the Cleveland Browns.

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Speaker 1: What was it like kind of spearheading this.

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Speaker 2: You know, it's a massive responsibility, it's humbling, you know,

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Speaker 2: massive responsibility for the organization, for our team. And you know,

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Speaker 2: we said all along that we're working hard for the

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Speaker 2: opportunity to work really hard.

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Speaker 3: Yep.

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Speaker 2: And there's so many stakeholders involved. There's a public private

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Speaker 2: partnership which which is the key to making it all happen,

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Speaker 2: and the most important stakeholder is the fans. So what

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Speaker 2: are we doing. There's a great responsibility to deliver on

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Speaker 2: what we're saying we're going to deliver, and that's an

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Speaker 2: enhanced experience. It's a world class venue that's going to

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Speaker 2: have world class events. So it's a lot of pressure,

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Speaker 2: but we've got tremendous partners. We've got a great team.

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Speaker 2: I think The greatest qualitative thing outside of learning what

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Speaker 2: the community wants, is seeing our team galvanize and rally

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Speaker 2: around a transformational project that could have a great impact

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Speaker 2: on this community.

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Speaker 1: Is it's a legacy project for this region, and it's

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Speaker 1: a very exciting thing. What went maybe how you thought

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Speaker 1: it was going to go, and what were some of

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Speaker 1: the big surprises that you were able to turn, you know,

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Speaker 1: challenges into successes.

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Speaker 3: You know, if you let.

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Speaker 2: It, it can be a tremendous roller coaster ride. I

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Speaker 2: bet by the day, by the hour. Even so, there's

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Speaker 2: so many pieces that had to happen to even just

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Speaker 2: enable the project. But I think it started with we

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Speaker 2: did a good job of defining what we wanted to be,

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Speaker 2: what we needed to fix that we couldn't fix on

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Speaker 2: the lake front, how do we develop a long term

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Speaker 2: solution for this building and for our fans? And then

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Speaker 2: we we did some We made some great hires in

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Speaker 2: our partners Hka the architect, Mortensen and de Geronimo the

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Speaker 2: construction manager. They worked hand in hand since day one

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Speaker 2: together and that kept us on budget. The three most

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Speaker 2: important things really from a building perspective are on time,

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Speaker 2: on budget, and on design intent. So that's what's been

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Speaker 2: our focus. And then there's this whole other piece of

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Speaker 2: the economic equation. So how do you get the state

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Speaker 2: on board with Lynchpin funding what's happening locally? What you know,

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Speaker 2: people ask what can a small municipality like brook Park do?

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Speaker 2: How could they even enable something like this? So working

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Speaker 2: through all those pieces and being at the table as

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Speaker 2: a thought partner with these other stakeholders has really given

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Speaker 2: this the best chance of success.

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Speaker 3: I'm going to go back to your first ants.

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Speaker 1: You talked about that this is a private public partnership

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Speaker 1: and in terms of private investment, it is massive. There

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Speaker 1: are so many misconceptions out there about how this is

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Speaker 1: actually going to be paid. Can you clear the air

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Speaker 1: on how this is actually going to be funded?

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Speaker 2: I'll try, because, like you said, there's a lot of

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Speaker 2: you know, misconceptions, misperceptions, mistruth. Look, just to take a

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Speaker 2: step back, this is a three to three and a

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Speaker 2: half billion dollar project. The scale and the speed at

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Speaker 2: which it's all going to come together. So by by

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Speaker 2: twenty twenty nine, we're going to have a stadium open

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Speaker 2: along with phase one of the mixed use development. It's

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Speaker 2: going to be a Matt, it's this three hundred or

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Speaker 2: three billion dollar project. So look, public private partnership is

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Speaker 2: the key. The scale of this thing is so massive

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Speaker 2: it's hard for one party to take it on themselves.

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Speaker 2: So the lynchpin funding we've been calling it is this

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Speaker 2: six hundred million dollar performance grant that the state budget

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Speaker 2: on June thirty thirtieth included two point four billion dollar stadium.

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Speaker 2: Half of that we're proposing comes from US plus the overrun,

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Speaker 2: so one point two billion of private funding. The other

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Speaker 2: half we've asked all along has been six hundred million

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Speaker 2: dollars from the state, which was granted on June thirtieth

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Speaker 2: within the state's budget. That's they're calling that a performance grant.

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Speaker 2: The key to that six hundred million is we're going

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Speaker 2: to generate over three billion dollars of tax revenues over

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Speaker 2: the thirty year least life the lease to pay back

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Speaker 2: that six hundred million, so substantial return for the state

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Speaker 2: on their investment. The other six hundred million locally right

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Speaker 2: now is roughly three hundred million dollars from brook Park,

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Speaker 2: and that's really paid back with the incremental or new

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Speaker 2: tax revenues generated within brook Park, So admissions taxes, income taxes,

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Speaker 2: et cetera. And then there's this other three hundred million

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Speaker 2: that gets talked a lot about, which is we've asked

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Speaker 2: the county the most efficient use of tax dollars generated

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Speaker 2: is to leverage the county's balance sheet their credit worthiness

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Speaker 2: to issue the bonds. To date, they've obviously said that

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Speaker 2: they don't want to participate, so we are preparing to go.

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Speaker 2: But make no mistake, the most efficient and the best

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Speaker 2: outcome for the community is to have the county to participate.

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Speaker 3: And if they don't has thems are going to put

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Speaker 3: correct money.

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Speaker 2: But their participation creates the most excess or unused tax

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Speaker 2: revenues that could be used for other community initiatives.

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Speaker 3: So we certainly hope that that is the ultimate solution.

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Speaker 2: Still a willingness to get to the table and talk

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Speaker 2: about it and find the right solution.

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Speaker 1: All right, excellent, So as we move forward this we

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Speaker 1: got fans who are very excited, obviously about the fact

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Speaker 1: that we're going to have this enclosed stadium, the enclosed

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Speaker 1: Huntington Bank Field in brook Park. We've talked already about

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Speaker 1: you know, some of the things that will be there,

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Speaker 1: the wall for the dog Pound, you know, from the

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Speaker 1: floor to the roof and those exciting things. What is

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Speaker 1: it going to look like when fans actually want to

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Speaker 1: get into that building. Let's start with our existing season

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Speaker 1: ticket holders. How's that process going to look for them?

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Speaker 1: To take what they've got now and try to replicate

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Speaker 1: that or enhance that better that and you know, seats

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Speaker 1: are closer to the field than they will be in

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Speaker 1: any other stadium on planet Earth. How do they go

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Speaker 1: about continuing their support of the Cleveland Browns and being

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Speaker 1: in that building.

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Speaker 2: So one of the greatest chance is to stay involved

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Speaker 2: with us for the next few years. But as we

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Speaker 2: go on sale next year, existing season ticket members will

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Speaker 2: have first priority on new products. So we'll work with

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Speaker 2: our season ticket member reps along with our season ticket

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Speaker 2: members to to find the product that works for them.

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Speaker 3: Well.

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Speaker 2: We will have a wide range of products and price points.

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Speaker 2: So we're really excited about what a new building, a

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Speaker 2: clean slate, being able to design something for everybody can do.

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Speaker 1: And then if there are people that say, you know

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Speaker 1: what I want to jump in in twenty twenty nine,

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Speaker 1: that's what I'm going to start new building all that excitement,

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Speaker 1: what will the process look like for people who are

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Speaker 1: not existing season ticket holders when we move the enclosed stadium, So.

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Speaker 2: We'll give priority, like I said, to season ticket members,

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Speaker 2: and once all of that has been so we have

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Speaker 2: over twenty thousand season ticket members buying today, sixty thousand,

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Speaker 2: sixty four thousand season tickets. Once they've had their chance,

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Speaker 2: then others can get in line.

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Speaker 1: So so basically, get in now, get it out so

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Speaker 1: that you can get into the building when it's there

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Speaker 1: for people who are curious about you know, we have

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Speaker 1: so much technology. We've seen the renderings, and we've seen

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Speaker 1: kind of these computer models and the flyovers and all

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Speaker 1: of that that looks so cool. Will there be an

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Speaker 1: opportunity for people to get virtual views to say this

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Speaker 1: is what it's actually going to look like inside the

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Speaker 1: building at this seat as they kind of start to

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Speaker 1: make these decisions.

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Speaker 2: Yeah, so we're actually using tech now and designing the building.

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Speaker 2: So the architects have a virtual reality sort of technology

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Speaker 2: right now that they can show us what they're designing.

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Speaker 2: So we can fly through the stadium today. We'll be

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Speaker 2: opening a year from now a sales center right here

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Speaker 2: as part of our pre expansion project that people interested

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Speaker 2: in the new building can come to they can see

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Speaker 2: the technology, they can see the products we're offering, and

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Speaker 2: you get a real sense of the building. It's really

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Speaker 2: fun right now to have our architects walk us through

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Speaker 2: it because you really start to feel the scale of

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Speaker 2: the concourses and the experiences of the new products. So

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Speaker 2: it's going to be first class. We're really excited.

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Speaker 1: Excited for the fans to actually get to experience it

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Speaker 1: because part of going to a game is you want

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Speaker 1: to support your team, and now you're going to have

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Speaker 1: the ability to feel like you're outdoors with the roof

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Speaker 1: and the sunlight still coming.

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Speaker 3: In, but you're going to be comfortable.

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Speaker 1: You are going to have first class food, big concourses,

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Speaker 1: closed seats, all of those things that I think we

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Speaker 1: will only enhance what has been one of the great

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Speaker 1: home field advantages in the national football leage. It's only

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Speaker 1: going to be enhanced, and I think people are going

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Speaker 1: to be having the time of their lives there.

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Speaker 2: It absolutely is going to be enhanced. You know, and

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Speaker 2: you've heard us, you know this. We talk about three

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Speaker 2: things as an organizational mission. We want to win consistently,

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Speaker 2: and we know we have a lot of work to do,

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Speaker 2: and that's the single greatest thing we can do for

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Speaker 2: our fans is to win consistently. The second greatest thing

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Speaker 2: we can do is build them a home worthiness worthy

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Speaker 2: of their fandom. So and then the third thing is

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Speaker 2: get back to the community. There's nothing we can do

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Speaker 2: that touches those three priorities more than this building. And

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Speaker 2: we're just so excited about what it's going to be

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Speaker 2: when we open that thing in twenty twenty nine.

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Speaker 1: So you mentioned kind of at the beginning any touch

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Speaker 1: community right there, which is what I want to ask

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Speaker 1: you about, is this is the biggest investment in the

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Speaker 1: history of this region. When you put the whole project

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Speaker 1: in together. There's going to be a ton of private

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Speaker 1: money coming from has some sports group to make this happen.

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Speaker 1: What are the economic benefits that you see kind of

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Speaker 1: beyond the Sundays right in there going to be so

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Speaker 1: many more events that are going to be able to

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Speaker 1: be brought here, Big events that are going to be

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Speaker 1: able to brought here. But just for this region to

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Speaker 1: have what is truly for a time, this is going

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Speaker 1: to be the greatest stadium on planet Earth. I mean,

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Speaker 1: that's just what it's going to be to have that

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Speaker 1: here in Northeast Ohio. And then what kind of that ripple,

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Speaker 1: which a massive ripple is going to have for the

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Speaker 1: surrounding communities.

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Speaker 2: There's the quantitative measure of what this building can do,

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Speaker 2: and that's the six thousand construction jobs, it's the five

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Speaker 2: thousand permanent jobs, it's the one point three billion dollars

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Speaker 2: of annual economic impact. It's going to drive for this region,

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Speaker 2: the protected experience, it's the home field advantage, it's the

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Speaker 2: source of pride for this community. And then when you

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Speaker 2: put those two things together, it's going to bring events

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Speaker 2: to this community that we've never thought of. Even having

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Speaker 2: a sea of parking around the building allows you one

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Speaker 2: more economic lever to attract that major concert or to

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Speaker 2: attract that major event. So we're thinking long term about

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Speaker 2: how we maximize the use of the new Huntington Bank

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Speaker 2: Field and drive experiences for the entire community. So we

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Speaker 2: had three major events last year at the current stadium.

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Speaker 2: We had a Billy Joel Cancert, we had the Rolling Stones,

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Speaker 2: and then we had the WWE SummerSlam. Eighty five percent

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Speaker 2: of the attendees across those three events it was their

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Speaker 2: first time coming to the building, So it proves that

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Speaker 2: you can do more than just sports. You can do

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Speaker 2: more than just football in these stadiums, and you can

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Speaker 2: drive real usage that affects the entire community.

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Speaker 1: It's bringing money into the region for all the people

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Speaker 1: coming in for these events. You mentioned a point of

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Speaker 1: pride I always think about and this is just me

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Speaker 1: and I talked about it with the HASLMS.

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Speaker 3: And obviously with j W and Whitney as well.

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Speaker 1: But when you fly into a city like they you

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Speaker 1: fly into LA and you fly right by Sofi, it

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Speaker 1: catches your eye.

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Speaker 3: You're like, WHOA, that is awesome.

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Speaker 1: I know everybody wanted it to be downtown, it ended

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Speaker 1: up not being feasible. I think the fact that it's

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Speaker 1: going to be there when people fly in and fly

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Speaker 1: out of this city and they see that stadium, when

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Speaker 1: you flying back home, and you're like, yeah, that's our stadium.

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Speaker 1: We're going to have all these big events here. We're

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Speaker 1: gonna have great Brown games, playoff games, hopefully all of it.

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Speaker 1: I think that's so cool. I think that's one of

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Speaker 1: the neatest things about this.

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Speaker 2: It's the first thing you see when you fly in

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Speaker 2: the Cleveland. It's the last thing you see when you

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Speaker 2: fly out and it's surrounded by twelve hundred departments, several

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Speaker 2: hundred thousand feet of retail, experiential retail, it's surrounded by activity,

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Speaker 2: and it's lights on at night. So there's going to

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Speaker 2: be a lot of attractiveness to it. And again, it

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Speaker 2: needs to be a source of pride for this community.

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Speaker 1: So a lot of hard work was done to get

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Speaker 1: this point. You said, Now the real hard work starts

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Speaker 1: kind of take us top level through what are the

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Speaker 1: next few years going to look like? To get to

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Speaker 1: opening day twenty twenty nine, the doors open and people

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Speaker 1: are flooding in first, it's going.

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Speaker 2: To be a grind. So right now we're in schematic

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Speaker 2: design that's taken the beautiful vision and turning it into

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Speaker 2: architectural drawings that you can then price out and say

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Speaker 2: are we on budget and how long is it going

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Speaker 2: to take and where do we source this material, et cetera.

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Speaker 2: Then we'll take the next advanced step, which is basically

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Speaker 2: construction drawings. So there's a whole drawing process that'll happen

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Speaker 2: that'll coincide with us starting to move dirt hopefully this fall,

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Speaker 2: truly breaking ground next spring, and then about a year

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Speaker 2: after that the mixed use development stuff will start, so

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Speaker 2: there's a lot of moving pieces. We've got a lot

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Speaker 2: of great teammates and great experts service providers working with us,

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Speaker 2: but a ton of work to do to deliver on

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Speaker 2: Hopefully we'll be done by June of twenty nine. We

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Speaker 2: can open this summer with some a concert series or

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Speaker 2: a series of concerts, work out some kinks, because the

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Speaker 2: last thing you can do, you want to do, is

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Speaker 2: have parking network or traffic nec work. So we've got

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Speaker 2: to get it all right. So that's what we're spending

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Speaker 2: a lot of time on right now.

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Speaker 1: It's exciting, it feels like a lot of time, but

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Speaker 1: it's probably very little time. Every day absolutely is going

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Speaker 1: to matter. Just want to kind of touch right back

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Speaker 1: on the fans as we close this thing out here.

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Speaker 1: You mentioned that there's going to be a center in

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Speaker 1: the pre expansion where people can come and learn about this.

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Speaker 1: Should fans be on the look for communications and obviously

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Speaker 1: season ticket members are going to get that regular communication

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Speaker 1: just about kind of how things are going and then

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Speaker 1: what it's going to look like to get them in

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Speaker 1: that building supporting their Cleveland Browns.

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Speaker 2: So we currently have a microsite on Cleveland Browns dot

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Speaker 2: com and then they'll be hearing for them us shortly,

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Speaker 2: and they can certainly always reach out to us and

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Speaker 2: to their season ticket member representatives, and we'll have plenty

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Speaker 2: of information available.

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Speaker 3: It's exciting. Man, can't wait, can't wait.

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Speaker 1: Thank you so much for the time and good luck

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Speaker 1: as we kind of turn what has been a concept,

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Speaker 1: what has been a vision, into reality.

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Speaker 3: Thank you, Nathan,