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Speaker 1: All right, when we're looking at Apple now, is it

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Speaker 1: professor allow alternative app stores and its iPhones and iPads.

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Speaker 1: It's all designed to comply with the strict European Union

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Speaker 1: requirements coming in four. Nick Turner is a Bloomberg Senior

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Speaker 1: Tech editor, joining is now Nick, thank you so much

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Speaker 1: for joining. Does this really at the moment presented? Is

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Speaker 1: it a big deal? How big a deal is it?

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Speaker 1: What does it do to the future of Apple's closed ecosystem?

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Speaker 1: I mean, I think it's it sort of depends on

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Speaker 1: how you measure it, but it is a big deal.

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Speaker 1: I think just because it's sort of a reversal is

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Speaker 1: something that they've a policy that they've held dear for

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Speaker 1: so many years, which is not to allow people to

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Speaker 1: download apps through means other than the app store. And

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Speaker 1: they've said, you know, obviously that's been a lucrative business

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Speaker 1: for them because I get commissions on the apps and

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Speaker 1: app purchases. But also, um, you know, obviously it's it's

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Speaker 1: been a way for them protect what people download on

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Speaker 1: their iPads and iPhones and make sure it's say um,

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Speaker 1: And they've said before that this would make it harder

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Speaker 1: to do that. So it is a significant reversal. Is

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Speaker 1: is Apple planning for the entire world. I understand that

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Speaker 1: these are changes that are are going to be applied

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Speaker 1: because of the law coming in in Europe, but other

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Speaker 1: regions may choose to do so. And what's the prospect

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Speaker 1: of that happening in the US. Well, so, you know,

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Speaker 1: to be clear, they haven't announced any anything yet, but

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Speaker 1: from what we understand from inside the company, the idea

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Speaker 1: is to start in Europe, where the laws obviously apply, um,

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Speaker 1: and then if similar legislation is enacted elsewhere, then this

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Speaker 1: would be kind of a blueprint for how to do

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Speaker 1: things in other regions. UM. The US and other places

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Speaker 1: haven't gone as far as Europe so far, they could.

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Speaker 1: There's always the chance, I guess that Apple sort of

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Speaker 1: doesn't want to patch work of different policies and just

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Speaker 1: kind of make some global on its own, But it

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Speaker 1: doesn't sound like we're at that point where we know

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Speaker 1: that would be the case. Nick, this is not something

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Speaker 1: which is popular within Apple, and I'm quite certain of that,

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Speaker 1: and their defense has always been that this represents something

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Speaker 1: called side loading, which means in essence, that other people

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Speaker 1: will be able to introduce apps to the Apple app store,

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Speaker 1: which they claim could present a privacy or another type

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Speaker 1: of how should I say, a privacy an unsafe app

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Speaker 1: into the home market place, which could be detrimental for

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Speaker 1: the whole of what Apple does. Yes, so there's there

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Speaker 1: is kind of a contingently plan on that front. I mean,

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Speaker 1: Apple's contemplating essentially verifying apps that would be sideloaded. Uh,

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Speaker 1: so it would still be somewhat of a gate keeping

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Speaker 1: mechanism there to make sure nothing gets on there that

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Speaker 1: might be insecure or compromise privacy. And it's possible that

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Speaker 1: that verify cation would also have a fee, so it

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Speaker 1: would kind of protect some of Apple's revenue um that

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Speaker 1: it would lose when when people start sideloading. Yeah, very

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Speaker 1: interesting story. Um, kudos to Bloomberg for moving that story. Nick,

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Speaker 1: Thank you very much for joining us and shedding some

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Speaker 1: light on how this will roll out. Nick Turner is

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Speaker 1: Bloomberg Senior Tech editor. This is Bloomberg