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Speaker 1: Recording in progress.

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Speaker 2: Oh hello, Caitlin, We're back to the old zoom. I see.

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Speaker 3: You know, I wish we were in the same room.

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Speaker 3: I wish I were in Australia as much grief as

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Speaker 3: I've given Australia through the years, because it is snowy

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Speaker 3: here and it is the opposite of tennis weather.

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Speaker 2: Yes, it is definitely an indoor weather in New York

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Speaker 2: right now. It's lots of snow. Although I'm a little

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Speaker 2: bummed because it's been a while since I've seen snow

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Speaker 2: in New York. Got a little bit of a smattering

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Speaker 2: one day and i remember looking outside and thinking, oh snow.

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Speaker 2: But now I'm in real hot weather in Australia. Although

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Speaker 2: the weather down here right now has been amazing, so

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Speaker 2: I'm loving it.

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Speaker 3: Tell me what you've been up to in Australia.

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Speaker 2: Family, seeing friends, and it's been really nice. My brother

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Speaker 2: was over from New Zealand. He brought his three kids

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Speaker 2: and so it was nice to see them and just

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Speaker 2: you know, having a good time in Sydney. Now I'm

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Speaker 2: back on the road. I'm in Adelaide, current Plaire coaching

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Speaker 2: Alan Perez. She won her first round yesterday, so I'm

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Speaker 2: back on the I'm on the I feel like a mouse.

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Speaker 2: I'm back on the treadmill of the tennis life.

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Speaker 1: You're back on the bag. How does it appear to

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Speaker 1: be back coaching.

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Speaker 2: Back on the bag. Yeah, it's nice. Actually, you know,

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Speaker 2: you know me, I can't help myself.

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Speaker 3: Yeah, you're a doer, you're action oriented.

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Speaker 1: You got to get in there.

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Speaker 2: Yeah, I like to help. It's been great. You know,

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Speaker 2: Ellen's very talented player, and been nice to sort of

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Speaker 2: get on the court with her and impartant some of

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Speaker 2: my wisdom and now that I'm ured, so so it's

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Speaker 2: been nice. Yeah, it's good to see everybody, you know,

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Speaker 2: bumped into all the players, and you know, seeing everybody

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Speaker 2: is always a nice thing at the start of the

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Speaker 2: year for everybody here.

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Speaker 3: Yeah, And it seems like with the storylines coming out

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Speaker 3: of a couple of places around the world, but mostly

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Speaker 3: Australia and the last week, like you know, there's no rest,

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Speaker 3: but there's also no break.

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Speaker 2: So no rest, no break. I did you know, read

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Speaker 2: a few things recently. It was an article in the

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Speaker 2: New York Times, I Matt Fiderman about you know, this

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Speaker 2: sort of sort of the dysfunction of tennis and we'll

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Speaker 2: be like, hello, We've been telling you for a while.

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Speaker 2: This is not news, but but it is interesting to

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Speaker 2: see all the goings on. And there are discussions that

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Speaker 2: I hear with players about various things even this week,

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Speaker 2: you know, about prize money and equality and all the

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Speaker 2: sort of things and what the things they're fighting for.

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Speaker 2: So the start of the year year, New year always

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Speaker 2: brings everybody together, and then you know, the fractions start

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Speaker 2: throughout the years, throughout the year about who wants what

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Speaker 2: and what wants who.

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Speaker 3: Yeah, I don't even know if I want to bring

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Speaker 3: up the most recent and controversy about some division the

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Speaker 3: WTA seems to be having with one of its own players.

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Speaker 3: This Elena Rabakiana situation is bananas. You and I have

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Speaker 3: texted a little bit about it last week, Like holy moley.

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Speaker 3: It is separation between her and the coach, the appointment

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Speaker 3: of a new coach, the announcement that the old coach

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Speaker 3: will be coming to Australia anyway, and then the WTA

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Speaker 3: saying this coach has been banned. It does seem that

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Speaker 3: the WTA an organization who has not been spared from

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Speaker 3: our considerable amounts of criticism. I think is on the

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Speaker 3: right side of this thing, and kudos to them to

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Speaker 3: try to take what I understand to be a lot

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Speaker 3: of evidence and material and turn it into something productive,

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Speaker 3: which is safeguarding a player, which is how I understand it.

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Speaker 3: It would be great if somebody from the WTA came

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Speaker 3: out and sort of spoke to it and said, Hey, this.

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Speaker 1: Is what's going on.

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Speaker 3: This is why we do what we do, this is

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Speaker 3: what the you know, process looks like. This is what

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Speaker 3: our point of view for this player but all the

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Speaker 3: other players is about. Again, we don't have that, but

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Speaker 3: we do seem to have them exercising a little muscle

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Speaker 3: in trying to keep this Vukov coach at least away

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Speaker 3: from the player. But it seems like the player might

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Speaker 3: want them to be there, or so we think.

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Speaker 2: Listen, here's the thing that I see in this situation.

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Speaker 2: I love how sometimes I get onto social media and

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Speaker 2: you get people writing on social media, how can they

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Speaker 2: do this? It's her decision. It's like, no, no, no, no,

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Speaker 2: it is not necessarily just her decision. If the WTSA

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Speaker 2: feels like and clearly they have evidence, they're not just

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Speaker 2: gonna whim oh on a whim just be like, yeah,

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Speaker 2: your banned. They have obviously done years, okay of investigation

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Speaker 2: into this man's behavior. They've obviously interviewed many, many, many people,

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Speaker 2: not just one or two. Like I get dragged into

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Speaker 2: this because of course we talked about him years ago

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Speaker 2: on the pod. I never said anything that was controversial.

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Speaker 2: I gave my view about what I saw. This was

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Speaker 2: years ago, and.

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Speaker 1: Yeah, you said what you saw, which is a very different.

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Speaker 2: I said what I saw, okay, Yes, then making assumption,

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Speaker 2: trying to just assuming because the guy gestures and carries

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Speaker 2: on the way he does in the players box. This

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Speaker 2: is the things I see as a human being. What

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Speaker 2: I saw, so clearly, that's my interpretation of him years ago.

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Speaker 2: So clearly through the years. I was not on tour

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Speaker 2: in you know, two years ago, I had my Amazon work.

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Speaker 2: I wasn't traveling. So clearly through the years, it is

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Speaker 2: not just my observation of him that the WTA have documented.

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Speaker 2: They have seen his behavior for many, many years. Obviously,

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Speaker 2: who knows what's going on with the family. Maybe the

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Speaker 2: family don't want him around as well. Maybe the family

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Speaker 2: are trying to, you know, excavate him from her life

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Speaker 2: as well. Clearly she is struggling with this relationship with him,

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Speaker 2: whatever that may be, and you know, wanting to bring

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Speaker 2: him back. I can tell you right now, Goran's not

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Speaker 2: going to stand for it. Goren's not going to be

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Speaker 2: around somebody who's going to be absolutely not. If you

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Speaker 2: want to be in a dysfunctional relationship, that's up on you.

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Speaker 2: But for someone like Gorn, he's not going to stick

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Speaker 2: around for that. And the WTA are putting their foot down.

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Speaker 2: They have had there's been silent bands or bands of

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Speaker 2: other people over the last couple of years that we

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Speaker 2: haven't necessarily known about in the public. But the WTA

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Speaker 2: have put their foot down and said, this is not behavior.

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Speaker 2: It is allowed on our tour. It's just like the

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Speaker 2: NBA or the NFL certain criteria that you have to

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Speaker 2: adhere to to be able to play on our tour

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Speaker 2: or to be able to coach on our tour. And

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Speaker 2: if there is a pattern that has been happening for

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Speaker 2: years that the WTA has documented, that's why they've banned him.

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Speaker 2: This is not just on a whim like, oh, we

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Speaker 2: don't lie like him. He's attitude towards her. It's not

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Speaker 2: good in the stance. No, no, no, this is an ongoing,

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Speaker 2: consistent behavior.

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Speaker 3: And the WTA, you know, is not exactly out in

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Speaker 3: front on a lot of things that I wish they

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Speaker 3: would be out in front on. So I think for me,

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Speaker 3: the feeling is if they are putting their foot down.

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Speaker 3: And to be to be clear, I'm rooting for the WTA.

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Speaker 3: I'm a fan of many people who work at the WTA.

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Speaker 3: We are all better if the WTA succeeds or somebody

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Speaker 3: who's running Women's Tender succeeds. So it's not it's not

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Speaker 3: set out of a desire to poke, but rather to

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Speaker 3: sort of like encourage good stuff. And this is something

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Speaker 3: I saw that I will want to encourage, which is

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Speaker 3: when you create an environment that feels unsafe for your

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Speaker 3: players because you allow something like a person who's disruptive,

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Speaker 3: who seems and also has been.

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Speaker 1: Documented in many instances.

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Speaker 3: And I'm not speaking about this case in particular, but

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Speaker 3: the kinds of things that would lead to a band

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Speaker 3: are so frequent, severe and documented that it it is

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Speaker 3: I have to imagine truly they had probably no other choice.

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Speaker 3: And again we'll see how this plays out, but in

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Speaker 3: my view, not only does it send a message to

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Speaker 3: the actual individuals involved, but also hopefully it sends a

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Speaker 3: message to anyone else who's probably in a similar situation

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Speaker 3: who maybe it's more behind closed doors, you know, to

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Speaker 3: say like, hey, this needs to be a safe space

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Speaker 3: for us, but also for everyone to feel like, you know,

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Speaker 3: we're we're it's a work environment. And if you see

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Speaker 3: somebody losing their mind, whether or not there's other stuff

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Speaker 3: that's going on that we don't know about.

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Speaker 1: That alone is like, hey, this is not a safe.

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Speaker 3: Work environment for people. And as for her, I'm rooting

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Speaker 3: for her. We're all rooting for her. Whatever's going on

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Speaker 3: is obviously very complicated, and I think as we've seen

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Speaker 3: in a lot of cases where something's clearly going on

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Speaker 3: that has much complexity. Sure, and also like people who

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Speaker 3: are in pretty rough situations, oftentimes it's the hardest for

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Speaker 3: them to navigate that. You know, in a lot of cases,

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Speaker 3: these are very young women. Sometimes these are their romantic partners,

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Speaker 3: sometimes these are their parents, sometimes these are people who've

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Speaker 3: been close to them since they.

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Speaker 1: Were very young kids.

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Speaker 3: And you know, it's I want to applaud the WTA

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Speaker 3: for taking what I see is a pretty big bold

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Speaker 3: step to put their foot down and so you know,

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Speaker 3: I know that you and I both as well as

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Speaker 3: Peco and everybody else that we know, are role rooting

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Speaker 3: for Elena Rabakin on this situation, just personally, but also

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Speaker 3: just in general. I want to you know, I want

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Speaker 3: my tennis players to have. There's enough stress just making

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Speaker 3: sure that you.

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Speaker 1: Play well on the court and your body stays healthy.

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Speaker 3: You know, God knows what other kind of stuff they

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Speaker 3: have to deal with, and getting into any kind of

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Speaker 3: a really situations that's unhealthy for them is not something

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Speaker 3: that anybody should have to deal with.

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Speaker 2: No, and honestly, you know, we are all rooting for her.

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Speaker 2: We want the best for her, There's no question about that,

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Speaker 2: and that's what everybody wants. But the WTA also has

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Speaker 2: to take in consideration sponsors, what does this look like,

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Speaker 2: What does this person look like in our surroundings. This

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Speaker 2: is not a good look. We can't have people yelling

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Speaker 2: and screaming at players, you know, and you know, and

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Speaker 2: just frankly, you know, even for me over the last

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Speaker 2: week being here in Adelaide and hearing this news, the

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Speaker 2: amount of players that come up to me and be like,

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Speaker 2: oh my god, you should hear the way he talks

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Speaker 2: about her. You should hear the way he speaks about her,

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Speaker 2: just to other friends, just to other coaches. So that

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Speaker 2: in and of itself, like the behavior and the way

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Speaker 2: he speaks about her is not okay. And that's what

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Speaker 2: other players here and other coaches tell me. Yeah, so

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Speaker 2: there's a long list of people that could say things

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Speaker 2: about this guy. And so, you know, I feel terrible

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Speaker 2: for her because she's clearly put into this quandary of

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Speaker 2: a disastrous you know, you know, human relationship, and now

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Speaker 2: it's on a big, big world scale that she's going

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Speaker 2: to be asked about at nauseum over the next month.

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Speaker 2: And it's a shame because she's a great, great, great girl.

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Speaker 2: She's a great player. We saw this match with Eager

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Speaker 2: San Tech the other day was unreal at United Cup.

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Speaker 2: Like I tweeted out, God, I hope we get a

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Speaker 2: match like that at the Ustrain and Open. I hope

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Speaker 2: we see them play each other again. I hope we

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Speaker 2: get to see Eager and Coco again. I mean, we

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Speaker 2: saw a great match with Coco. You know. The tennis

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Speaker 2: in and of itself this week, particularly in the Night Cup,

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Speaker 2: was awesome.

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Speaker 1: And yeah, we want to be talking about the tennis.

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Speaker 1: We want to be talking I want.

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Speaker 2: To be talking about the tennis. How I want to

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Speaker 2: be talking about Rebark. You know, how how well she's played,

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Speaker 2: how good she looks, how great it is to have

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Speaker 2: Gorian in her camp. So that's what I want to

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Speaker 2: talk about with Elena. But unfortunately, this is going to

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Speaker 2: be a nightmare Toss. Australia have said no to him

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Speaker 2: as well, but he can also get a ticket and

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Speaker 2: come in and watch. He won't be allowed to sit

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Speaker 2: in the box. So this is just going to be

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Speaker 2: an ongoing unfortunately, an ongoing situation for Rebuccian until she

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Speaker 2: decides to kick this guy to the curb or I

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Speaker 2: don't know what's going to happen.

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Speaker 1: Yeah, well we'll be watching that.

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Speaker 3: But yes, let's talk about the tennis, because the un

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Speaker 3: coup was unreal. I mean, obviously there were some great

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Speaker 3: results going on around the world. It was really cool

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Speaker 3: to see Kenny Shikory back. He made the finals of

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Speaker 3: Hong Kong. He just like forty rankings just overnight, basically

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Speaker 3: by making a final.

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Speaker 2: Can we talk about the fact that the best stories

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Speaker 2: really of the week were all the losers of the tournament,

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Speaker 2: like true Miss Cory, like Riley o'pelker. How great to

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Speaker 2: see him back and playing well and not you know finally,

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Speaker 2: I mean, I honestly I saw him a couple of

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Speaker 2: years ago. He played We played in this like pro

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Speaker 2: am thing in the Hampton's and we flew out on

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Speaker 2: you know, playing were playing together and we got to

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Speaker 2: really spend some time together. And this is when he

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Speaker 2: was literally sort of not even close to coming back

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Speaker 2: with the wrist, And I said, what do you think?

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Speaker 2: And he said, I don't know, Dubsy, I don't know

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Speaker 2: if I'm ever going to be able to play it again.

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Speaker 2: You know. So for me to like actually see him

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Speaker 2: get to a final and beat someone like Novak Djokovic

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Speaker 2: on the way, like that story is.

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Speaker 1: Unreal, so unreal, what a great way.

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Speaker 2: Obviously, obviously all the matches back to back to back

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Speaker 2: were accumulative and hurt him in the end, just like

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Speaker 2: the other runner up, Naomi Osaka, so you know who

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Speaker 2: had to default in the final. So the accumulation of

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Speaker 2: matches obviously got to both of those two particular players.

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Speaker 2: But it's nice to see them both, you know, have

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Speaker 2: that opportunity to win a tournament. But for the big

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Speaker 2: story for me was Riley. Just to see him back

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Speaker 2: and playing tennis at a high level was great to see.

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Speaker 3: Yeah, he's right back in there, which was amazing. It

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Speaker 3: does seem that even though Riley did retire in that

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Speaker 3: first set, he looked you know, I know he had

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Speaker 3: a little back scare, so that's not nothing, but it

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Speaker 3: doesn't mean But no, Naomi, I read was an abdominal tear.

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Speaker 2: Oh really, I.

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Speaker 1: Thought it seems way worse.

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Speaker 3: I she left the court in tears, which made me

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Speaker 3: feel like, oh, this might be worse than right least.

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Speaker 3: But you know, obviously we want everybody healthy and feeling good.

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Speaker 3: And when you take a significant amount of time offer

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Speaker 3: in Nami's case, you know, obviously totally understandable, but you

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Speaker 3: know it takes a while.

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Speaker 1: It takes us all.

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Speaker 2: I know that you're trying to find out if it

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Speaker 2: was a back or a stomach. But so I'll go

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Speaker 2: in here. If it is her stomach and she has

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Speaker 2: strained it or torn it, it doesn't surprise me because

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Speaker 2: if you have done that prior and then you play

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Speaker 2: a lot of matches, particularly in the start of the year.

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Speaker 2: And this happened to me because I tore my stomach

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Speaker 2: muscle early in my career and always the first little

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Speaker 2: tournament of the first tournament of the year, you always

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Speaker 2: have scar tissue in that area, and so it's amazing

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Speaker 2: how it comes back to bite you literally in the

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Speaker 2: ass with your stomach. So you've always got to really

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Speaker 2: take care of it. You always got to, you know,

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Speaker 2: literally rub out that scar tissue every single time you

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Speaker 2: go and play, especially when you come back early part

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Speaker 2: of the year. So that's unfortunate, and it's something you

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Speaker 2: can play on, but it's you can't really serve.

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Speaker 3: Yeah, yeah, yeah, everywhere I'm seeing has been reported that

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Speaker 3: it's an abdominal injury, but.

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Speaker 2: Yeah, okay, well, if it's an abdominal, if it's a

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Speaker 2: it's a slight niggle like tear, like minor tear, you

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Speaker 2: can actually play with it. Hopefully the next like four

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Speaker 2: or five days, which you'll have off before this strain open,

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Speaker 2: it will settle down. She'll still hit, but she won't

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Speaker 2: hit any serves whatsoever, and so it's possible to come

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Speaker 2: back from that. So so hopefully you know this, just

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Speaker 2: this this week alone, she'll be able to repair that

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Speaker 2: stomach muscle. She won't be able to hit any serves,

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Speaker 2: but listen, your serve comes back quickly.

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Speaker 3: Yeah, yeah, she does have a week. But overall, what

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Speaker 3: a great week of stories. And that's before we even

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Speaker 3: talk about the United Cup.

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Speaker 2: Yeah, the great individual stories. And throw it to Kim Berrell,

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Speaker 2: who the little Aussie butler who got through to the quarterfinals,

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Speaker 2: had a match point to get to the semifinals of

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Speaker 2: her home tournament in the goal cut in Brisbane. So

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Speaker 2: that was a really lovely story someone who's dealt with

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Speaker 2: a lot of injuries herself throughout throughout her career. Carolina

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Speaker 2: Mukhova played really well at the United Cup as well.

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Speaker 2: You know, had some good wins there, particularly against Paulini.

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Speaker 2: I bumped into Jasmine here and she said, oh, Mohivas,

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Speaker 2: she always plays so good against me. But you know,

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Speaker 2: just some really good storylines. But but the MVP of

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Speaker 2: the United Cup, Coca oh Man, putting her hand up

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Speaker 2: as one of the favorites. Of course, Saberlenca wins Brisbane,

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Speaker 2: so you know, those two players absolutely going to the

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Speaker 2: strain and open as I would say equal favorites. Slight

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Speaker 2: edge to Sabolenca because she's won the tournament in Melbourne

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Speaker 2: now twice. Feels good in Melbourne, clearly playing well in Brisbane.

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Speaker 2: So all the losers of the tournaments last week were

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Speaker 2: really the storyline in a lot of ways. You know,

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Speaker 2: we talk about Kane Kory, you talk about the youngest

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Speaker 2: sister Kuda Matova, you talk about name Misaka, and you

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Speaker 2: talk about Raleo o Perklart. Those were really the stories,

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Speaker 2: even though the players that won well done. But you know,

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Speaker 2: Towson's been around a long time and it's good to

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Speaker 2: see her, you know, get a win under her belt

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Speaker 2: because she's had huge potential hits the ball great, but

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Speaker 2: a little bit mentally not so great on the on

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Speaker 2: the court, a little bit of a bad attitude sometimes.

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Speaker 2: So nice to see her get through and win the tournament.

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Speaker 2: But she obviously had default technically in the final, and

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Speaker 2: you know that's the way it goes. But for me,

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Speaker 2: going back to United Cup, Coco is just looking unbelievable, fourhands,

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Speaker 2: not missing, serving well, not double folding up a storm

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Speaker 2: and her match against Eger, I mean, she outlasted Eager.

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Speaker 2: Her fitness is through the roof and if anyone follows

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Speaker 2: Coco on Instagram, and she kind of posted a lot

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Speaker 2: of some of her training schedule in the off season.

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Speaker 2: Look out, it is paying off. Unbelievable.

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Speaker 3: I love that this is the second time in a

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Speaker 3: row that she's been eager. I thought that was a

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Speaker 3: mountain that it would take her years to climb after

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Speaker 3: seeing all of those French Open results, and it seems

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Speaker 3: like she's she's on her way to leveling the playing field.

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Speaker 3: I mean, she doesn't have obviously as many French Opens

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Speaker 3: or Slam's period as Eager, but I like what I'm seeing,

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Speaker 3: and she put America a pretty considerably talented American team.

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Speaker 1: Taylor Fritz also played great. Listen.

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Speaker 3: Coco just really to me, got it done, and I love, love,

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Speaker 3: love what I saw.

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Speaker 1: In her match against Ega. I'm so excited for Coco.

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Speaker 1: You're totally right.

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Speaker 3: I was kind of a I love I love Coco offcourt,

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Speaker 3: but on court, I've been a little bit of a

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Speaker 3: Cocoa doubter to be candid, and I'm I'm happy to

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Speaker 3: be around m h.

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Speaker 2: H. Listen, if she hasn't missed her forehand, which she's

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Speaker 2: not doing anymore, there's no where to go on the

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Speaker 2: tennis court against Cocoa golf, there's nowhere to go. She

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Speaker 2: runs every single ball down. She is the best athlete.

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Speaker 2: We saw the two best athletes going at it against

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Speaker 2: each other with Eager and Coco, and the difference is

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Speaker 2: the Coco. She just gets that loop on the forehand. Now,

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Speaker 2: I think you know, Eager's trying to mix up the

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Speaker 2: speed on her forehand and on her ground stroke. She's

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Speaker 2: trying to get some high balls in there, which is

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Speaker 2: very good for her to do. She needs to change

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Speaker 2: the pace, particularly against someone like a like a like

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Speaker 2: a Coco, or like anybody really. But the fact that

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Speaker 2: Coco doesn't miss now she's willing to move forward a

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Speaker 2: little bit more than Eager. Eager has to be more

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Speaker 2: comfortable coming into the net. But against someone like Coco,

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Speaker 2: when she runs the ball down, she can hear the

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Speaker 2: winner past you because her speed is able to get

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Speaker 2: off over to a ball that a lot of girls

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Speaker 2: are struggling and maybe just hitting with one hand on

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Speaker 2: the back end. Coco is getting over there and hitting

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Speaker 2: it with two hands, and she's passing you. So if

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Speaker 2: you're not a great mover into the net and able

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Speaker 2: to understand how to move at the net, you are

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Speaker 2: going to be in trouble against her. But ah man

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Speaker 2: like I'm I'm into it. See Rebekner, Eager, Coco and

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Speaker 2: Sabalanca in the semi finals at this straight and open

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Speaker 2: and those four going at it. Great, But we all

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Speaker 2: still still have some great players that I are knocking

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Speaker 2: on the door. Where it be Mira Andriva, whether it

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Speaker 2: be Jesse Kapagoula, whether it be these players that we

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Speaker 2: know that can do well in slams Now, I'm pumped

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Speaker 2: for the Eulzi Open because they're all playing well.

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Speaker 1: I agree, I'm totally pumped everybody's playing well.

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Speaker 3: I was really I was really excited to see Taylor

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Speaker 3: Fritz play super well.

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Speaker 1: Uh you know, I I find.

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Speaker 3: One thing I want to ask you about before we

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Speaker 3: get to our dues and don'ts and set up this

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Speaker 3: week's incredible interview. But to me, if you want to

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Speaker 3: touch on it, should we briefly mention mister Nick curious

408
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Speaker 3: getting after man. He will not let this YOUIX Center

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Speaker 3: thing die with the.

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Speaker 2: With they won't let the Exenter thing die, and he

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Speaker 2: won't let even Igachionteks die like.

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Speaker 3: Now, he's just going after doping accusations against both of

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Speaker 3: them and putting like you know, a needle in the

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Speaker 3: comments of Cruz Hewett, Lton Hewitt's son who hit with

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Speaker 3: Theannick Center, who was like, ah, bro, I mean maybe

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Speaker 3: he could like always say that he's joking, which is

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Speaker 3: like such a cop out, and that he's going after It's.

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Speaker 2: Like when you're drunk. That's when you drunk boyfriend or

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Speaker 2: girlfriend you know, says stuff to you the night before

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Speaker 2: when they're like wasted and then they wake up and

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Speaker 2: I was drunk, and it's like, uh, usually what happens

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Speaker 2: when you have alcohol is the truth serum and the

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Speaker 2: ship out of your mouth is exactly what you want

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Speaker 2: to say to me, except you don't have a filter.

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Speaker 2: And so the problem with Nick is he has no

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Speaker 2: filter at all.

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Speaker 1: It's just this is a good seg.

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Speaker 2: Here's the thing, the problem and the issue is the system. Okay,

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Speaker 2: it is the way, but.

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Speaker 1: Nick's not going after the system.

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Speaker 3: He's just being a but he won.

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Speaker 1: Find something else to troll about.

433
00:22:58,840 --> 00:23:00,560
Speaker 3: I mean to me, it's not it's not even like

434
00:23:00,920 --> 00:23:03,200
Speaker 3: you and I can have a grown up conversation about

435
00:23:03,240 --> 00:23:06,199
Speaker 3: how transparency and rules and applicability. And then if we

436
00:23:06,240 --> 00:23:09,640
Speaker 3: get somebody like Peco on the show who's like thoroughly

437
00:23:09,720 --> 00:23:14,400
Speaker 3: researched the ins and outs of you know, the water statutes.

438
00:23:14,520 --> 00:23:17,320
Speaker 3: We can actually have a substantive conversation about, you know,

439
00:23:17,520 --> 00:23:20,679
Speaker 3: the facts. But that's a good faith conversation about something

440
00:23:21,040 --> 00:23:23,879
Speaker 3: presuming good faith on the part of almost everyone involved,

441
00:23:23,880 --> 00:23:26,880
Speaker 3: which is I think probably the case here in both cases,

442
00:23:27,080 --> 00:23:28,600
Speaker 3: and even if it's not, we should still have an

443
00:23:28,640 --> 00:23:30,880
Speaker 3: adult conversation. And then there's doing whatever he's doing, which

444
00:23:30,920 --> 00:23:35,080
Speaker 3: is like taking easy shots because he's bored or doesn't

445
00:23:35,480 --> 00:23:37,640
Speaker 3: is just I.

446
00:23:37,640 --> 00:23:42,280
Speaker 2: Am going after Cruiz Hewitt, the hitting with the world

447
00:23:42,359 --> 00:23:47,560
Speaker 2: number one, who is coached by the guy who coached

448
00:23:47,600 --> 00:23:53,040
Speaker 2: your dad. In lighton Hewitt, Darren Caylee was essentially one

449
00:23:53,040 --> 00:23:56,920
Speaker 2: of the biggest and most important people in Leighton Hewitt's

450
00:23:56,960 --> 00:24:00,920
Speaker 2: early life as a tennis player, including and helping him

451
00:24:00,920 --> 00:24:03,359
Speaker 2: get to number one, So they have a special relationship.

452
00:24:03,400 --> 00:24:06,240
Speaker 2: They're both from Adelaide, Australia, where I am right now,

453
00:24:06,680 --> 00:24:09,960
Speaker 2: so there's both South Australian guys. They clearly have a

454
00:24:10,080 --> 00:24:14,560
Speaker 2: very unique and special relationship. And Cruse Hewett has got

455
00:24:14,600 --> 00:24:17,760
Speaker 2: a qualifying wild card in the Australian Open, so what

456
00:24:17,960 --> 00:24:21,199
Speaker 2: better preparation to play with the defending champion who is

457
00:24:21,240 --> 00:24:23,200
Speaker 2: going to teach you so much about how to be

458
00:24:23,280 --> 00:24:26,000
Speaker 2: a better tennis player on the court, why wouldn't you

459
00:24:26,080 --> 00:24:29,840
Speaker 2: hit with him? And clearly Darren said, hey, does Cruise

460
00:24:29,880 --> 00:24:32,800
Speaker 2: want to hit with Yannick on senate court? Oh? Oh

461
00:24:32,800 --> 00:24:35,439
Speaker 2: my god. Of course Layton's going to say yes to that.

462
00:24:35,440 --> 00:24:39,160
Speaker 2: That is an opportunity that any kid would it, would

463
00:24:39,200 --> 00:24:44,280
Speaker 2: want to give the guy shit on social media and

464
00:24:44,320 --> 00:24:46,920
Speaker 2: go after him. It's not a joke. If you want

465
00:24:46,920 --> 00:24:50,040
Speaker 2: to joke about it, then you call his dad or

466
00:24:50,040 --> 00:24:52,240
Speaker 2: you call him because I'm pretty sure you have either

467
00:24:52,240 --> 00:24:55,000
Speaker 2: of their numbers, and you give him shit. You don't

468
00:24:55,000 --> 00:24:58,520
Speaker 2: give him shit on a public forum. That's embarrassing to him,

469
00:24:59,000 --> 00:25:02,160
Speaker 2: Like it's just he just doesn't know how to stop

470
00:25:02,200 --> 00:25:05,560
Speaker 2: and learn to be an adult in these situations and

471
00:25:05,640 --> 00:25:10,160
Speaker 2: to go after Ega. When Boston Fashion, I think put

472
00:25:10,200 --> 00:25:11,840
Speaker 2: a photo up or I don't know if it was Bush,

473
00:25:12,000 --> 00:25:14,240
Speaker 2: Yeah it was Bush, and it was a photo of

474
00:25:15,320 --> 00:25:17,960
Speaker 2: Or with a rolling garr not.

475
00:25:18,000 --> 00:25:20,920
Speaker 3: Saying she does her you know, she does her prep,

476
00:25:21,000 --> 00:25:24,760
Speaker 3: she does her homework. And then I mean and then

477
00:25:25,000 --> 00:25:28,159
Speaker 3: he said he, yeah, what else is she doing? And

478
00:25:28,160 --> 00:25:32,800
Speaker 3: it's like, dude, Also, I asked you going into this

479
00:25:32,880 --> 00:25:36,080
Speaker 3: next year to put uh, you know, some dues and don'ts,

480
00:25:36,160 --> 00:25:39,720
Speaker 3: some ins and outs because I want us to. You know,

481
00:25:39,720 --> 00:25:41,520
Speaker 3: it's easy to get like riled up about something that

482
00:25:41,520 --> 00:25:43,720
Speaker 3: the curious does in the internet. That's net that's stupid,

483
00:25:44,080 --> 00:25:45,760
Speaker 3: because that's the whole point of it and that's why

484
00:25:45,800 --> 00:25:49,440
Speaker 3: he's doing it. But I asked you to make a

485
00:25:49,480 --> 00:25:51,080
Speaker 3: list just because I feel like, you know, we can

486
00:25:51,119 --> 00:25:54,800
Speaker 3: make some generalizations here and uh, for me, it's less

487
00:25:54,800 --> 00:25:56,080
Speaker 3: about him and I don't want to give him any

488
00:25:56,080 --> 00:26:01,440
Speaker 3: more attention. But like, to me, out is clowning on

489
00:26:01,440 --> 00:26:05,399
Speaker 3: social media and in is to talk ley you're actiate

490
00:26:05,440 --> 00:26:08,639
Speaker 3: to the talking or don't like show up to play

491
00:26:08,760 --> 00:26:13,720
Speaker 3: be fit or don't. But like, we don't need another commentator.

492
00:26:13,760 --> 00:26:15,880
Speaker 3: We don't need any more, like clowns, we don't.

493
00:26:15,680 --> 00:26:16,320
Speaker 1: Need any more.

494
00:26:17,040 --> 00:26:24,119
Speaker 3: Like uh, position people have positions of power being you know,

495
00:26:24,320 --> 00:26:27,359
Speaker 3: kicking down. Kicking down is out if you're gonna keep.

496
00:26:27,280 --> 00:26:29,879
Speaker 2: Kicking that's the thing. Yeah, I agree. You know, the

497
00:26:29,960 --> 00:26:33,200
Speaker 2: outs for me are going on social media and putting

498
00:26:33,240 --> 00:26:35,359
Speaker 2: stuff like this out. And also if you're gonna go

499
00:26:35,359 --> 00:26:37,639
Speaker 2: on social media, like just think about what you're putting

500
00:26:37,640 --> 00:26:40,280
Speaker 2: out there. You know, you're sitting behind a keyboard. There's

501
00:26:40,280 --> 00:26:43,320
Speaker 2: people that get affected by this stuff, you know, I

502
00:26:43,480 --> 00:26:49,160
Speaker 2: just I keep thinking, I don't we don't know the truth, right,

503
00:26:49,280 --> 00:26:53,560
Speaker 2: we we don't know the truth. It's not like I'm

504
00:26:53,600 --> 00:26:57,000
Speaker 2: going and trailing behind Yannick Center every day of my

505
00:26:57,040 --> 00:27:00,680
Speaker 2: life and not going behind Egistrion Tech every day. I'm

506
00:27:00,680 --> 00:27:03,679
Speaker 2: not going behind Simona Hallup every day of my life. Like,

507
00:27:04,160 --> 00:27:07,720
Speaker 2: we don't know the truth. So you can have an opinion,

508
00:27:08,160 --> 00:27:11,840
Speaker 2: but you don't know the truth. So the fact that

509
00:27:11,880 --> 00:27:15,159
Speaker 2: you are so adamant. Now, let's go back to the

510
00:27:15,200 --> 00:27:20,560
Speaker 2: Vukid situation. Right, I saw with my own eyes, Okay,

511
00:27:20,760 --> 00:27:24,919
Speaker 2: with my own eyes his behavior. I can make a

512
00:27:24,960 --> 00:27:28,240
Speaker 2: comment on what I saw. I don't know for a

513
00:27:28,280 --> 00:27:31,280
Speaker 2: fact if Ynix Inner doped. I don't know for a

514
00:27:31,320 --> 00:27:34,800
Speaker 2: fact if Yanix Inner did not dope. I don't know

515
00:27:34,840 --> 00:27:39,040
Speaker 2: if Egos Jantek did not dope. But my assumptions are

516
00:27:39,520 --> 00:27:44,520
Speaker 2: of what I read from the reports that these people

517
00:27:44,720 --> 00:27:47,320
Speaker 2: researched it. They did their research, and this is the

518
00:27:47,359 --> 00:27:49,680
Speaker 2: conclusion they came to, and that's what I'm going to

519
00:27:49,720 --> 00:27:53,159
Speaker 2: talk about. So they have been found innocent. That's it.

520
00:27:53,240 --> 00:27:53,840
Speaker 2: Let's move on.

521
00:27:54,240 --> 00:27:56,479
Speaker 3: Yeah, So I'm just said to see what he's going

522
00:27:56,520 --> 00:27:58,119
Speaker 3: to do with his racket this year, and I'm not

523
00:27:58,160 --> 00:27:59,520
Speaker 3: that interested to see what he's going to do with

524
00:27:59,560 --> 00:28:02,320
Speaker 3: his keyboard. All Right, we have an incredible interview to

525
00:28:02,320 --> 00:28:04,520
Speaker 3: get to today. You had the chance when you were

526
00:28:04,520 --> 00:28:07,880
Speaker 3: in Malaga, Spain to sit down with Corey march Cisoto.

527
00:28:08,240 --> 00:28:13,560
Speaker 3: And Corey is the chief marketing officer at ELF Cosmetics.

528
00:28:13,600 --> 00:28:17,399
Speaker 3: Elf is the embodiment of something I want to see

529
00:28:17,400 --> 00:28:21,520
Speaker 3: more of in in my in list in twenty twenty

530
00:28:21,600 --> 00:28:27,400
Speaker 3: five is supporting tennis and supporting women's sports. And ELF

531
00:28:27,520 --> 00:28:30,000
Speaker 3: has put their money literally where their mouth is in

532
00:28:30,119 --> 00:28:33,199
Speaker 3: terms of sponsorship of women's sports across the board, not

533
00:28:33,240 --> 00:28:35,399
Speaker 3: only tennis, but basketball, soccer.

534
00:28:35,600 --> 00:28:36,359
Speaker 1: They've been doing it.

535
00:28:36,640 --> 00:28:39,120
Speaker 3: They've been walking in the walk and talking the talk,

536
00:28:39,160 --> 00:28:41,160
Speaker 3: which is what you guys talk about. Just give us

537
00:28:41,160 --> 00:28:43,360
Speaker 3: a little color about this conversation. How it came to

538
00:28:43,360 --> 00:28:45,760
Speaker 3: be you ran into her in Malaga. She was obviously

539
00:28:45,800 --> 00:28:49,080
Speaker 3: there sponsoring the billage and king Kup and supporting on

540
00:28:49,160 --> 00:28:53,080
Speaker 3: behalf of ELF Cosmetics. What's the context for this conversation?

541
00:28:53,600 --> 00:28:56,640
Speaker 3: And I can't imagine you would disagree that we need

542
00:28:56,640 --> 00:28:58,400
Speaker 3: to spend more money on tennis and more money in

543
00:28:58,440 --> 00:29:00,880
Speaker 3: women's sports. But that's my in for what I want

544
00:29:00,880 --> 00:29:03,360
Speaker 3: to see more brands doing like ELF has been doing

545
00:29:03,400 --> 00:29:05,760
Speaker 3: with what their support for women's sports.

546
00:29:06,360 --> 00:29:08,120
Speaker 2: Yeah, I think that's what it comes down to. You know,

547
00:29:08,160 --> 00:29:12,360
Speaker 2: I was over at Billy Jean King Cup and there've

548
00:29:12,360 --> 00:29:14,840
Speaker 2: been some great sponsors through the years with Tannis, but

549
00:29:15,800 --> 00:29:17,720
Speaker 2: and I just think ELF is the as you said,

550
00:29:17,720 --> 00:29:21,200
Speaker 2: it's the embodiment of equality really, whether it be on

551
00:29:21,240 --> 00:29:26,800
Speaker 2: their boards with you know, their their so many women

552
00:29:26,840 --> 00:29:28,880
Speaker 2: that are part of their company, whether it be all

553
00:29:28,920 --> 00:29:32,000
Speaker 2: in their c suites, it's it's dominated by women. And

554
00:29:32,040 --> 00:29:33,880
Speaker 2: you might say, well, it's a it's a company, that's

555
00:29:33,920 --> 00:29:35,800
Speaker 2: a it's a cosmetic company. Of course they're going to

556
00:29:35,840 --> 00:29:37,400
Speaker 2: have a lot of women. No, that's not the case.

557
00:29:37,760 --> 00:29:40,760
Speaker 2: You can look at a lot of other cosmetic companies

558
00:29:40,880 --> 00:29:44,680
Speaker 2: or you know, you know creams and you know beauty

559
00:29:44,720 --> 00:29:47,160
Speaker 2: products and all this sort of stuff. They're dominated by

560
00:29:47,200 --> 00:29:49,200
Speaker 2: men in the C suites. That's not the case with ELF.

561
00:29:49,280 --> 00:29:50,960
Speaker 2: And so as you said, they put their money where

562
00:29:50,960 --> 00:29:53,920
Speaker 2: their mouth is. They have a great relationship with Billy Jean,

563
00:29:54,920 --> 00:29:56,840
Speaker 2: and they went to Billy Jean, they said, who's the

564
00:29:56,880 --> 00:30:02,040
Speaker 2: embodiment of what we want to embody as company inequality,

565
00:30:02,120 --> 00:30:04,160
Speaker 2: and that's Billy Jing King. So they talked to Billy

566
00:30:04,520 --> 00:30:06,560
Speaker 2: and Billy said, look, would your sponsor be one of

567
00:30:06,680 --> 00:30:09,640
Speaker 2: our sponsors of the Billy Jean King Cup. They're not

568
00:30:09,640 --> 00:30:13,240
Speaker 2: the only sponsor Billy Jean King Cup, but Elfe is

569
00:30:13,280 --> 00:30:15,360
Speaker 2: a huge sponsor now and the Billy jan King Cup

570
00:30:15,360 --> 00:30:17,000
Speaker 2: hopefully is going to grow and grow and grow. With

571
00:30:17,160 --> 00:30:19,520
Speaker 2: the amount of money that they're now offering to the

572
00:30:19,520 --> 00:30:22,880
Speaker 2: players to go and play is extraordinary. I was talking

573
00:30:22,880 --> 00:30:25,000
Speaker 2: about it, yes the other day actually with Sam Stows

574
00:30:25,040 --> 00:30:27,200
Speaker 2: about how much money now is on offer for the

575
00:30:27,200 --> 00:30:30,560
Speaker 2: Billy Jing King Cup. It's crazy. And so yeah, they're

576
00:30:30,600 --> 00:30:32,960
Speaker 2: just a wonderful sponsor and it's interesting to hear her

577
00:30:33,040 --> 00:30:37,040
Speaker 2: story and also how this relationship with Billy Jean and

578
00:30:37,240 --> 00:30:40,000
Speaker 2: the Billy Jean King Cup came about. Well, if you

579
00:30:40,040 --> 00:30:43,440
Speaker 2: were also may I add, and also may I add

580
00:30:43,640 --> 00:30:48,080
Speaker 2: a huge sponsor with iHeart the Women's Sports Network. They

581
00:30:48,120 --> 00:30:51,640
Speaker 2: are the biggest sponsor for them, and so that's another reason,

582
00:30:51,720 --> 00:30:53,920
Speaker 2: because that's obviously the platform that you and I are on.

583
00:30:54,480 --> 00:30:57,600
Speaker 3: Amazing, all right, thanks for the background. I think that's

584
00:30:57,600 --> 00:31:00,240
Speaker 3: a pretty good end list for twenty twenty four twenty

585
00:31:00,280 --> 00:31:04,200
Speaker 3: twenty five. Why don't we check in as the Australian

586
00:31:04,240 --> 00:31:07,760
Speaker 3: Open is getting underway in one short week to talk

587
00:31:07,800 --> 00:31:11,240
Speaker 3: about some previews, who's looking good, who's in fine form?

588
00:31:11,440 --> 00:31:16,600
Speaker 3: And where we can hear you on our TVs here

589
00:31:16,600 --> 00:31:17,200
Speaker 3: in the US.

590
00:31:17,360 --> 00:31:21,800
Speaker 2: Yes, and when we do our next podcast, we will

591
00:31:21,800 --> 00:31:25,800
Speaker 2: all already be a day in to the Australian Open,

592
00:31:25,920 --> 00:31:28,200
Speaker 2: so we are fully, fully pumped for it. I'm going

593
00:31:28,280 --> 00:31:30,360
Speaker 2: to ask you before we leave, your favorites to win

594
00:31:30,400 --> 00:31:31,120
Speaker 2: the Australian Open.

595
00:31:31,360 --> 00:31:35,520
Speaker 3: Oh boy, I hate doing this. I think I hate it.

596
00:31:35,520 --> 00:31:37,280
Speaker 3: It's still not the point for me. I hope somebody

597
00:31:37,320 --> 00:31:39,400
Speaker 3: weird like Beya hadaj maaya.

598
00:31:40,200 --> 00:31:41,360
Speaker 2: Okay, that's not going to happen.

599
00:31:41,600 --> 00:31:44,200
Speaker 1: Well, not with that attitude. I hope she doesn't listen.

600
00:31:44,960 --> 00:31:47,720
Speaker 3: All right, So I mean my pick is probably Arena Savolenka,

601
00:31:47,720 --> 00:31:51,160
Speaker 3: I don't know. I mean, of course, and Taylor Fritz,

602
00:31:51,920 --> 00:31:54,520
Speaker 3: the same people I picked for the US Open front

603
00:31:54,880 --> 00:31:59,400
Speaker 3: and I came within two sets of being right.

604
00:32:00,480 --> 00:32:03,840
Speaker 2: All right, I'm gonna pick Yannick Senna, and I'm going

605
00:32:03,920 --> 00:32:08,120
Speaker 2: to go not because it's not on limb anymore. I'm

606
00:32:08,160 --> 00:32:10,920
Speaker 2: gonna say that I think Cocoa can win this strain open. Well.

607
00:32:10,960 --> 00:32:12,440
Speaker 1: I hope that if.

608
00:32:12,320 --> 00:32:15,320
Speaker 2: I hear it's faster in Melbourne that it was in Sydney,

609
00:32:15,880 --> 00:32:19,400
Speaker 2: so that will help Arena if it's a bit quicker.

610
00:32:19,600 --> 00:32:22,160
Speaker 2: But let's let's let's just go. I'm gonna go Coco.

611
00:32:22,400 --> 00:32:26,280
Speaker 2: It's I do slightly think that sable Anka might be

612
00:32:26,320 --> 00:32:29,320
Speaker 2: the one, but I'm gonna, I'm gonna. I'm gonna say

613
00:32:29,360 --> 00:32:29,960
Speaker 2: Coco might.

614
00:32:29,880 --> 00:32:33,440
Speaker 3: Get it if I am right and bear har Dodge

615
00:32:33,480 --> 00:32:36,480
Speaker 3: Mayo wins, I'll.

616
00:32:38,360 --> 00:32:41,360
Speaker 2: Cook you dinner for a week. No and your family.

617
00:32:41,640 --> 00:32:43,120
Speaker 1: No, no, no, no, I don't want that.

618
00:32:43,200 --> 00:32:44,080
Speaker 2: Oh that's not allowed.

619
00:32:44,360 --> 00:32:46,480
Speaker 1: Okay, let's I'll think of something good.

620
00:32:47,200 --> 00:32:51,200
Speaker 2: But uh, I'm bring a back of towel from the

621
00:32:51,280 --> 00:32:52,800
Speaker 2: strain and open. How about that? All right?

622
00:32:53,000 --> 00:32:55,600
Speaker 3: Bring me back a towel from the Australian Open.

623
00:32:55,720 --> 00:32:57,400
Speaker 2: Tower goes in, a tower goes out.

624
00:32:57,560 --> 00:32:59,040
Speaker 3: Yeah, I'm gonna have to figure out which of my

625
00:32:59,120 --> 00:33:02,200
Speaker 3: towels from pas renee Bets are going out?

626
00:33:02,400 --> 00:33:02,760
Speaker 1: All right?

627
00:33:03,040 --> 00:33:05,680
Speaker 3: Enjoy this or interview with Coury Matrisoto.

628
00:33:05,920 --> 00:33:07,320
Speaker 1: Thank you so much for listening to the show.

629
00:33:07,840 --> 00:33:09,520
Speaker 3: We're so excited to be back in twenty twenty five

630
00:33:09,560 --> 00:33:12,840
Speaker 3: and Renee Happy Australian Open Eve.

631
00:33:13,960 --> 00:33:49,880
Speaker 4: Thanks Mite Doak soon all right, bye listening, Bye the month.

632
00:33:50,040 --> 00:33:51,520
Speaker 5: March is so then, got it good?

633
00:33:51,800 --> 00:33:54,600
Speaker 6: All Right, Hi everybody, welcome to the Renee Subcenters podcast.

634
00:33:54,760 --> 00:33:57,160
Speaker 6: I have an interesting guest today, somebody that you probably

635
00:33:57,160 --> 00:34:01,320
Speaker 6: didn't expect to hear from. Corey March is so so. Corey,

636
00:34:01,360 --> 00:34:03,800
Speaker 6: first of all, thanks for joining me today. We are

637
00:34:03,840 --> 00:34:06,880
Speaker 6: in Mulliga, Spain. First of all, thank you for providing

638
00:34:06,880 --> 00:34:07,680
Speaker 6: me to be over.

639
00:34:07,520 --> 00:34:08,640
Speaker 7: Here, because this is beautiful.

640
00:34:08,640 --> 00:34:10,480
Speaker 2: We are over here for the Billy Jean king Cup,

641
00:34:10,960 --> 00:34:13,759
Speaker 2: something that is near and dear to my heart. I'm

642
00:34:13,800 --> 00:34:16,920
Speaker 2: actually the longest serving Australian member of the Billy Jean

643
00:34:17,000 --> 00:34:21,120
Speaker 2: King Cup for Australia, so it's nice to be back here. Sadly,

644
00:34:21,160 --> 00:34:24,680
Speaker 2: the Austrains lost yesterday, but we're here to talk not

645
00:34:24,760 --> 00:34:27,000
Speaker 2: only about Billy Jean King Cup and the importance of it,

646
00:34:27,200 --> 00:34:30,080
Speaker 2: but also ELF Cosmetics, which you are the CMO of,

647
00:34:31,480 --> 00:34:34,840
Speaker 2: and also I am on iHeartRadio, which is the women's

648
00:34:34,840 --> 00:34:38,319
Speaker 2: sports network, which is also a huge You are a

649
00:34:38,520 --> 00:34:40,520
Speaker 2: huge reason why we're on that with ELF.

650
00:34:41,080 --> 00:34:42,799
Speaker 7: So Corey, first of all, thanks for joining me.

651
00:34:43,200 --> 00:34:44,120
Speaker 8: Thank you for having me.

652
00:34:44,200 --> 00:34:47,279
Speaker 5: You started by saying, I'm an interesting guest. I don't

653
00:34:47,280 --> 00:34:49,680
Speaker 5: know that I've ever been introduced as an interesting guest,

654
00:34:49,719 --> 00:34:52,640
Speaker 5: So tell me why interesting was your word choice.

655
00:34:52,760 --> 00:34:56,360
Speaker 6: You're an introducing guest on the tennis podcast that I

656
00:34:56,600 --> 00:35:01,040
Speaker 6: do because normally I interview obviously tennis players or you know,

657
00:35:01,120 --> 00:35:04,000
Speaker 6: I talk a lot of random stuff about tennis, and

658
00:35:04,040 --> 00:35:05,719
Speaker 6: being here at the Billy Jean Kincup, we wanted to

659
00:35:05,760 --> 00:35:10,000
Speaker 6: make sure that your voice was heard, particularly this week.

660
00:35:10,480 --> 00:35:14,319
Speaker 6: The importance of sponsorship in tennis for me is We've

661
00:35:14,320 --> 00:35:17,080
Speaker 6: had some great sponsors in women's tennis through the years.

662
00:35:17,600 --> 00:35:19,160
Speaker 7: I don't need to go back to some of them.

663
00:35:19,200 --> 00:35:22,520
Speaker 6: Someone them were a little controversial, some provided smoking for people.

664
00:35:23,280 --> 00:35:25,200
Speaker 7: But I think with ELF now.

665
00:35:25,719 --> 00:35:28,440
Speaker 6: Doing what they're doing in women's tennis and women's sports

666
00:35:28,480 --> 00:35:30,000
Speaker 6: overall is just tremendous.

667
00:35:30,520 --> 00:35:32,440
Speaker 7: Clearly because of the reasons why.

668
00:35:32,760 --> 00:35:34,680
Speaker 6: I want to know before we talk about this week

669
00:35:35,440 --> 00:35:38,480
Speaker 6: your story a little bit. What is your background? What

670
00:35:38,640 --> 00:35:40,600
Speaker 6: made you get into it? Because it always fascinates me

671
00:35:40,640 --> 00:35:43,560
Speaker 6: how people end up where they are. Me clearly grew

672
00:35:43,640 --> 00:35:45,759
Speaker 6: up wanting to be a tennis player, But what about you?

673
00:35:47,480 --> 00:35:49,520
Speaker 5: I think when we look back at our lives and

674
00:35:49,560 --> 00:35:52,640
Speaker 5: we reflect on all of the bright stars in this

675
00:35:52,920 --> 00:35:54,840
Speaker 5: guy that come together to make a constellation.

676
00:35:54,960 --> 00:35:56,520
Speaker 8: You actually see a rich tapestry.

677
00:35:57,000 --> 00:36:00,799
Speaker 5: It's never one thing that makes something true, series of

678
00:36:00,840 --> 00:36:03,879
Speaker 5: things that leads to these eventual moments. And I think

679
00:36:03,880 --> 00:36:08,080
Speaker 5: we all send out unique frequencies that overtime attract things

680
00:36:08,120 --> 00:36:12,759
Speaker 5: into our particular orbit. So sitting yesterday with Billy Jean

681
00:36:12,920 --> 00:36:17,040
Speaker 5: watching the tennis tennis match last night, she asked me

682
00:36:17,239 --> 00:36:20,399
Speaker 5: about my feelings on tennis, and I instantly went back

683
00:36:20,440 --> 00:36:22,520
Speaker 5: to being a child, which I never thought about, which

684
00:36:22,560 --> 00:36:24,960
Speaker 5: I never thought about having anything to do with why

685
00:36:25,000 --> 00:36:25,479
Speaker 5: we're here.

686
00:36:26,520 --> 00:36:27,479
Speaker 8: But I grew up.

687
00:36:27,400 --> 00:36:33,439
Speaker 5: Watching Billy Jean, King, Martina Navratilova, Chris Evert and Yvon

688
00:36:33,560 --> 00:36:35,840
Speaker 5: Lendel and Boris Becker and all of these things because

689
00:36:35,920 --> 00:36:39,840
Speaker 5: my parents the only sport they actually cared about was tennis.

690
00:36:39,960 --> 00:36:40,200
Speaker 2: Wow.

691
00:36:40,880 --> 00:36:43,440
Speaker 5: So it was kind of this full circle moment for

692
00:36:43,480 --> 00:36:45,120
Speaker 5: me last night, which had nothing to do with how

693
00:36:45,120 --> 00:36:45,839
Speaker 5: we ended up here.

694
00:36:45,840 --> 00:36:47,360
Speaker 8: But then you think about it and you say.

695
00:36:47,200 --> 00:36:52,120
Speaker 5: Well, maybe it did somehow. So if I connect the

696
00:36:52,160 --> 00:36:55,480
Speaker 5: dots to the story of where I'm standing right now

697
00:36:55,520 --> 00:37:00,000
Speaker 5: with the championing of equality and the work and energy

698
00:37:00,080 --> 00:37:05,600
Speaker 5: that we put to putting underrepresentation in the highest seats

699
00:37:05,640 --> 00:37:09,400
Speaker 5: of power. It really stems from the fact that growing

700
00:37:09,520 --> 00:37:11,759
Speaker 5: up I didn't see people who look like me, neither

701
00:37:11,760 --> 00:37:15,400
Speaker 5: in my family nor in my broader circle. And I

702
00:37:15,480 --> 00:37:17,719
Speaker 5: never really understood why men had all the power and

703
00:37:17,760 --> 00:37:20,960
Speaker 5: women were just supposed to obey them. So for me,

704
00:37:21,080 --> 00:37:25,040
Speaker 5: the path out of that was get an education, get

705
00:37:25,080 --> 00:37:27,880
Speaker 5: a corporate job, become a business person, and change the world.

706
00:37:28,000 --> 00:37:30,200
Speaker 7: And that was just like that.

707
00:37:31,080 --> 00:37:33,560
Speaker 5: It was that simple for me because whatever I saw

708
00:37:34,160 --> 00:37:35,920
Speaker 5: it was do the exact opposite and.

709
00:37:35,880 --> 00:37:37,280
Speaker 8: You'll get an opposite result.

710
00:37:37,880 --> 00:37:40,040
Speaker 5: And early on in my career I was always the

711
00:37:40,040 --> 00:37:43,000
Speaker 5: only woman in the room. As I got higher and

712
00:37:43,080 --> 00:37:46,680
Speaker 5: higher on the ladder, I realized how few women were

713
00:37:46,719 --> 00:37:49,000
Speaker 5: actually in those positions. So for me it was how

714
00:37:49,000 --> 00:37:51,040
Speaker 5: do I get as high as I can, as fast

715
00:37:51,080 --> 00:37:53,719
Speaker 5: as I can, so I can change this. And when

716
00:37:53,719 --> 00:37:55,680
Speaker 5: I got to l five and a half years ago,

717
00:37:56,280 --> 00:38:01,080
Speaker 5: it was pretty extraordinary because the first my first meeting

718
00:38:01,120 --> 00:38:03,040
Speaker 5: was a board meeting, and I remember looking around the

719
00:38:03,120 --> 00:38:06,600
Speaker 5: room and saying, Wow, this is different. More than half

720
00:38:06,640 --> 00:38:10,799
Speaker 5: this room is women. So there's a real magic here.

721
00:38:10,920 --> 00:38:13,839
Speaker 5: And I have found a kindred spirit in Terangamine, who's

722
00:38:13,840 --> 00:38:17,560
Speaker 5: our CEO, who cares about putting women and diversity in

723
00:38:17,560 --> 00:38:20,040
Speaker 5: the highest seats of power? So how do we use

724
00:38:20,120 --> 00:38:24,239
Speaker 5: this platform we created, this democratization of access not only

725
00:38:24,320 --> 00:38:26,600
Speaker 5: to the best of beauty, but to the highest seats

726
00:38:26,600 --> 00:38:29,080
Speaker 5: of power, and take it steps further.

727
00:38:29,200 --> 00:38:30,920
Speaker 8: And those steps further for us have.

728
00:38:30,960 --> 00:38:34,480
Speaker 5: Been in gaming, in leveling the playing field in sports,

729
00:38:34,560 --> 00:38:37,200
Speaker 5: and in many places we haven't even figured out yet

730
00:38:37,520 --> 00:38:42,280
Speaker 5: as we ask ourselves, where are they? Where are the underrepresented?

731
00:38:42,320 --> 00:38:44,120
Speaker 5: And how do we go find them and use our

732
00:38:44,120 --> 00:38:45,399
Speaker 5: platform to rise them up.

733
00:38:45,880 --> 00:38:50,279
Speaker 6: So sitting next to Billy watching a tennis match is

734
00:38:50,320 --> 00:38:52,719
Speaker 6: an experience in and of itself. I have done it

735
00:38:52,760 --> 00:38:58,080
Speaker 6: many times, and Billy couches from the sidelines some of

736
00:38:58,120 --> 00:38:59,440
Speaker 6: the interesting conversation.

737
00:38:59,560 --> 00:39:00,959
Speaker 7: Yeah, that's why you're laughing.

738
00:39:01,040 --> 00:39:04,200
Speaker 6: You're like, uh, yeah, that's exactly what I experienced yesterday.

739
00:39:04,840 --> 00:39:07,000
Speaker 7: But what was it like for you?

740
00:39:07,000 --> 00:39:07,200
Speaker 2: You know?

741
00:39:07,320 --> 00:39:08,880
Speaker 7: Is one of the questions I wanted to ask you

742
00:39:08,920 --> 00:39:10,719
Speaker 7: what you would tell your twenty year old self. I

743
00:39:10,760 --> 00:39:13,160
Speaker 7: love asking that question. Would you have told your twenty

744
00:39:13,200 --> 00:39:13,680
Speaker 7: year old self?

745
00:39:13,760 --> 00:39:16,080
Speaker 6: Yeah, in twenty years time or plus, you're going to

746
00:39:16,120 --> 00:39:19,279
Speaker 6: be sitting next to Billy Jean King discussing equality, diversity,

747
00:39:19,800 --> 00:39:21,840
Speaker 6: your company's her vision.

748
00:39:22,160 --> 00:39:23,600
Speaker 7: Still she doesn't stop.

749
00:39:23,880 --> 00:39:27,160
Speaker 6: First of all, I've never met anyone her age, or

750
00:39:27,160 --> 00:39:29,719
Speaker 6: maybe there is a few I did bump into and

751
00:39:30,040 --> 00:39:33,360
Speaker 6: had the joy of having dinner in a group setting

752
00:39:33,360 --> 00:39:35,879
Speaker 6: with Hillary Clinton not too long ago, and I thought, wow,

753
00:39:35,960 --> 00:39:38,120
Speaker 6: you know, they just don't stop people like this. So

754
00:39:38,160 --> 00:39:40,680
Speaker 6: how much is someone like sitting next to her watching

755
00:39:40,680 --> 00:39:42,879
Speaker 6: a tennis match? How much of a full circle moment

756
00:39:42,880 --> 00:39:44,680
Speaker 6: did you sort of sit there going I can't believe this.

757
00:39:44,800 --> 00:39:47,640
Speaker 6: Actually you're kind of a big deal as well in

758
00:39:47,680 --> 00:39:48,960
Speaker 6: your industry.

759
00:39:48,680 --> 00:39:49,239
Speaker 2: So was you.

760
00:39:49,640 --> 00:39:52,720
Speaker 6: But it's almost that moment where you like, I feel

761
00:39:52,719 --> 00:39:53,600
Speaker 6: like I'm twelve again.

762
00:39:54,239 --> 00:39:56,279
Speaker 8: She says pressure is a privilege.

763
00:39:56,480 --> 00:39:59,360
Speaker 5: I am definitely in a position of privilege, and I

764
00:39:59,400 --> 00:40:02,839
Speaker 5: felt that lad night, very honored, very privileged, And even

765
00:40:02,880 --> 00:40:05,520
Speaker 5: when I think about this week. This morning, I was

766
00:40:05,560 --> 00:40:08,640
Speaker 5: listening to the podcast of Alicia Keys and Jayshetty and

767
00:40:08,640 --> 00:40:10,920
Speaker 5: alisiha Keys is a business partner of mine, and I'm.

768
00:40:10,719 --> 00:40:12,800
Speaker 8: Like, WHOA, how did that happen?

769
00:40:12,920 --> 00:40:16,000
Speaker 5: How did one of my idols at you know, nineteen

770
00:40:16,080 --> 00:40:20,640
Speaker 5: twenty years old become a business partner. Christian Amanpur is

771
00:40:20,760 --> 00:40:23,400
Speaker 5: here on Wednesday, and I'm going to be on the

772
00:40:23,440 --> 00:40:25,560
Speaker 5: stage with her at the Women in Power Summit, and

773
00:40:26,239 --> 00:40:28,480
Speaker 5: I feel like I'm going to pass out before that

774
00:40:28,520 --> 00:40:29,280
Speaker 5: moment happens.

775
00:40:29,520 --> 00:40:33,319
Speaker 7: Christian Oh, I'm the same with her.

776
00:40:33,320 --> 00:40:36,799
Speaker 5: Obsessed absolute hero, and last night I'm sitting with Billy

777
00:40:36,840 --> 00:40:37,200
Speaker 5: Jin King.

778
00:40:37,360 --> 00:40:40,960
Speaker 8: So I think what I appreciate.

779
00:40:40,600 --> 00:40:42,400
Speaker 5: Is I'm so grateful.

780
00:40:42,560 --> 00:40:43,760
Speaker 8: I don't see any.

781
00:40:43,560 --> 00:40:46,200
Speaker 5: Of this as a given. I see all of this

782
00:40:46,239 --> 00:40:48,920
Speaker 5: as an absolute privilege. And I wake up every morning

783
00:40:48,920 --> 00:40:51,600
Speaker 5: and say to myself, I am so grateful that I

784
00:40:51,640 --> 00:40:53,520
Speaker 5: get to be in this place. I'm so grateful that

785
00:40:53,560 --> 00:40:55,839
Speaker 5: I get to be surrounded by these people. I'm so

786
00:40:55,920 --> 00:40:59,160
Speaker 5: grateful that I get to learn from their greatness and

787
00:40:59,600 --> 00:41:02,239
Speaker 5: some of their fairy dust will be sprinkled on me

788
00:41:02,400 --> 00:41:03,240
Speaker 5: so that I can.

789
00:41:03,280 --> 00:41:05,200
Speaker 8: Carry their torch forward.

790
00:41:05,360 --> 00:41:07,719
Speaker 5: And when I think about Billy Jean King and the

791
00:41:07,760 --> 00:41:10,560
Speaker 5: impact she's had on me since we met probably about

792
00:41:10,600 --> 00:41:13,920
Speaker 5: two years ago now, so many of the stories I

793
00:41:14,080 --> 00:41:17,959
Speaker 5: tell come from the roots of things that she said

794
00:41:18,000 --> 00:41:21,200
Speaker 5: to me. And I'll give you a perfect example, because

795
00:41:21,239 --> 00:41:24,000
Speaker 5: it just I could cry every time I think about it,

796
00:41:24,000 --> 00:41:26,760
Speaker 5: and it resonates so deeply. She said, I've been fighting

797
00:41:27,320 --> 00:41:29,840
Speaker 5: for women's equality for seventy years.

798
00:41:30,040 --> 00:41:31,480
Speaker 8: Yeah, seventy years.

799
00:41:31,520 --> 00:41:36,080
Speaker 6: It makes you feel lazy, right, You're like, yep, I

800
00:41:36,120 --> 00:41:37,839
Speaker 6: can still do this. You got to get up every day,

801
00:41:37,920 --> 00:41:40,480
Speaker 6: particularly now with some of the world environment what we're

802
00:41:40,520 --> 00:41:43,680
Speaker 6: dealing with. Yes, with our eye rolls that we gave

803
00:41:43,719 --> 00:41:45,160
Speaker 6: to one another. Just then, don't worry.

804
00:41:45,160 --> 00:41:45,759
Speaker 7: We talk about it.

805
00:41:45,960 --> 00:41:46,120
Speaker 2: Well.

806
00:41:46,480 --> 00:41:50,240
Speaker 6: My usual podcast partner refuses to talk anything politics because

807
00:41:50,280 --> 00:41:52,960
Speaker 6: she said does she loses sleep over it. But those

808
00:41:53,000 --> 00:41:55,800
Speaker 6: are things that I'm sure now you're also thinking about,

809
00:41:55,960 --> 00:41:58,719
Speaker 6: like in the bigger context, and someone like Billy, you like,

810
00:41:58,920 --> 00:42:02,000
Speaker 6: seventy years, I've got a lot of work still today.

811
00:42:02,360 --> 00:42:03,440
Speaker 8: We have a lot of work to do.

812
00:42:03,520 --> 00:42:06,240
Speaker 5: And even though it's been seventy years for her, she's

813
00:42:06,280 --> 00:42:09,200
Speaker 5: said she will continue to fight the good fight until

814
00:42:09,280 --> 00:42:09,959
Speaker 5: her last breath.

815
00:42:10,480 --> 00:42:11,680
Speaker 8: To your earlier.

816
00:42:11,320 --> 00:42:13,680
Speaker 5: Point, she's not done yet. She's got a lot more

817
00:42:13,680 --> 00:42:16,520
Speaker 5: work to do and she's doing it. This woman works

818
00:42:16,560 --> 00:42:19,840
Speaker 5: harder than anybody I know at eighty one years old.

819
00:42:20,520 --> 00:42:23,720
Speaker 5: The part though, that she said to me that really

820
00:42:23,760 --> 00:42:26,640
Speaker 5: gave me pause and I reflect on it almost every day,

821
00:42:26,880 --> 00:42:30,000
Speaker 5: is she finally feels we're at the precipice of a

822
00:42:30,040 --> 00:42:33,799
Speaker 5: sea change because for seventy years, she felt that it

823
00:42:33,920 --> 00:42:37,040
Speaker 5: was all about women as a charity, and even if

824
00:42:37,040 --> 00:42:39,520
Speaker 5: she got the investment, even if she got people to

825
00:42:39,600 --> 00:42:43,560
Speaker 5: move money across the line, it was for charitable reasons.

826
00:42:43,640 --> 00:42:47,120
Speaker 5: And she said, now she finally feels like women are

827
00:42:47,120 --> 00:42:51,240
Speaker 5: an investment. And that's where ELF is standing. We believe

828
00:42:51,640 --> 00:42:56,280
Speaker 5: women are an investment. We believe in championing the underdog.

829
00:42:56,360 --> 00:42:59,840
Speaker 5: We believe in democratizing access. These are things that are

830
00:42:59,880 --> 00:43:03,680
Speaker 5: really meaningful to us. And when you put out those signals,

831
00:43:03,719 --> 00:43:05,560
Speaker 5: when you say to the world and you send out

832
00:43:05,600 --> 00:43:10,840
Speaker 5: a frequency that says we are about democratizing access. We

833
00:43:11,000 --> 00:43:13,560
Speaker 5: are a symbol of the overlooked. We are a champion

834
00:43:13,600 --> 00:43:17,719
Speaker 5: of the underdog. That signal starts penetrating. And then you

835
00:43:17,760 --> 00:43:20,279
Speaker 5: get people like Billy Jean King into your circle. And

836
00:43:20,360 --> 00:43:24,040
Speaker 5: it's just been really extraordinary for us because she's like

837
00:43:24,160 --> 00:43:26,560
Speaker 5: rocket fuel. She gives us the gas and the inspiration

838
00:43:26,640 --> 00:43:28,520
Speaker 5: and the motivation to keep flying.

839
00:43:28,680 --> 00:43:30,000
Speaker 7: Yeah, I mean, trust me, I get it.

840
00:43:30,040 --> 00:43:31,680
Speaker 6: I think I was still playing well teen tennis at

841
00:43:31,680 --> 00:43:35,160
Speaker 6: the time, which, of course Billy founded based on equality

842
00:43:35,280 --> 00:43:38,760
Speaker 6: based on women's singles, women's doubles, men's doubles, men's singles,

843
00:43:38,840 --> 00:43:39,800
Speaker 6: mixed doubles all.

844
00:43:39,680 --> 00:43:40,280
Speaker 7: Being the same.

845
00:43:40,400 --> 00:43:42,360
Speaker 6: They meant the same, And it was such a beautiful

846
00:43:42,360 --> 00:43:45,759
Speaker 6: concept that she came up with so long ago, And

847
00:43:46,520 --> 00:43:50,520
Speaker 6: I think about that all the time when it comes

848
00:43:50,560 --> 00:43:54,560
Speaker 6: to Billy. But so, why then Elf, which is, you know,

849
00:43:54,600 --> 00:43:57,080
Speaker 6: a tremendous cosmetics line. You guys are killing it in

850
00:43:57,160 --> 00:44:01,480
Speaker 6: the industry, growing expondential. Congratulations on that.

851
00:44:02,719 --> 00:44:06,840
Speaker 7: But why sports? Why women's sports?

852
00:44:07,200 --> 00:44:08,920
Speaker 2: I mean, I think I could probably answer that already

853
00:44:08,960 --> 00:44:12,080
Speaker 2: without asking you. But and then why tennis? Why the

854
00:44:12,080 --> 00:44:14,000
Speaker 2: Billy Jean King Cup? How did that come about?

855
00:44:14,120 --> 00:44:15,759
Speaker 6: I know you've had the relationship with Billy for a

856
00:44:15,760 --> 00:44:19,200
Speaker 6: couple of years, but how did all this conceptionally come

857
00:44:19,280 --> 00:44:19,920
Speaker 6: about for you?

858
00:44:20,040 --> 00:44:24,160
Speaker 5: For you guys, it's a journey. Yeah, And if you

859
00:44:24,200 --> 00:44:26,400
Speaker 5: asked me five years ago if we'd be hanging out

860
00:44:26,480 --> 00:44:29,600
Speaker 5: in Malago with Billy Jan King at the BJK Cup,

861
00:44:29,760 --> 00:44:32,319
Speaker 5: I would have been like, you're insane. Well, but if

862
00:44:32,320 --> 00:44:35,480
Speaker 5: you follow the journey, it actually makes perfect sense. So

863
00:44:36,000 --> 00:44:38,920
Speaker 5: if you go back twenty years to the beginning of ELF,

864
00:44:39,160 --> 00:44:43,520
Speaker 5: the genesis of the company was to democratize.

865
00:44:42,719 --> 00:44:44,120
Speaker 8: Access to the best of beauty.

866
00:44:44,719 --> 00:44:49,160
Speaker 5: Why couldn't people have high quality cosmetics? At an affordable price.

867
00:44:49,280 --> 00:44:51,120
Speaker 7: Yep, so thank you. Yes.

868
00:44:51,440 --> 00:44:54,080
Speaker 5: So our founders set out to change that and they did.

869
00:44:54,800 --> 00:44:58,120
Speaker 5: Since the last ten years, we've actually broadened the idea

870
00:44:58,120 --> 00:45:03,280
Speaker 5: of democratization of access. So the democrat democratization of access

871
00:45:03,320 --> 00:45:06,600
Speaker 5: that we felt really strongly about was to the highest

872
00:45:06,600 --> 00:45:09,600
Speaker 5: seats of power, to the c suite, to the board

873
00:45:09,600 --> 00:45:13,279
Speaker 5: of directors. So when we realize that we are one

874
00:45:13,360 --> 00:45:18,120
Speaker 5: of one out of four one hundred publicly traded companies

875
00:45:18,160 --> 00:45:20,800
Speaker 5: in the United States, one of one, say that again, Yeah,

876
00:45:20,840 --> 00:45:24,160
Speaker 5: we are one of one out of four one hundred

877
00:45:24,200 --> 00:45:26,719
Speaker 5: publicly traded companies in the United States that as a

878
00:45:26,719 --> 00:45:30,040
Speaker 5: board of directors that is seventy eight percent women and

879
00:45:30,120 --> 00:45:31,400
Speaker 5: forty four percent diverse.

880
00:45:31,560 --> 00:46:05,000
Speaker 9: One of one.

881
00:46:07,960 --> 00:46:09,839
Speaker 5: Now, the first thing you do when you hear that

882
00:46:10,120 --> 00:46:11,200
Speaker 5: is you take a victory lot.

883
00:46:11,280 --> 00:46:13,360
Speaker 8: Whoa, Yeah, we're one, and then.

884
00:46:14,120 --> 00:46:18,680
Speaker 5: You do sixty seconds later you're like, you're pissed. Whoa wha,

885
00:46:18,760 --> 00:46:21,680
Speaker 5: whoa one? How is there only one out of foury

886
00:46:21,800 --> 00:46:26,440
Speaker 5: one hundred. So when we knew those stats, we decided

887
00:46:26,600 --> 00:46:29,200
Speaker 5: we needed to change the board game. So we went

888
00:46:29,239 --> 00:46:32,360
Speaker 5: out on this mission to change the board game. And

889
00:46:32,400 --> 00:46:34,520
Speaker 5: the first part of changing the board game is to

890
00:46:34,600 --> 00:46:38,439
Speaker 5: shock people into awareness. So we asked ourselves who could

891
00:46:38,440 --> 00:46:41,920
Speaker 5: be the spokesperson for us to shock people into awareness

892
00:46:42,000 --> 00:46:45,840
Speaker 5: about the lack of equality, and that was Billy Joking.

893
00:46:46,680 --> 00:46:49,520
Speaker 5: And when I met Billy to talk about this endeavor

894
00:46:49,560 --> 00:46:51,200
Speaker 5: and would she come with us on this journey and

895
00:46:51,200 --> 00:46:52,920
Speaker 5: whatd she helped us change the board game? She looked

896
00:46:52,920 --> 00:46:54,279
Speaker 5: at me and she goes, do you realize that ninety

897
00:46:54,320 --> 00:46:56,600
Speaker 5: six percent of C suite executives.

898
00:46:56,440 --> 00:46:57,320
Speaker 8: All played sports?

899
00:46:57,320 --> 00:46:59,400
Speaker 5: I'm like, I had no idea, but now it's all

900
00:46:59,440 --> 00:47:02,960
Speaker 5: starting to make sense. So when you start that journey

901
00:47:03,360 --> 00:47:06,440
Speaker 5: and she served facts. Our campaign together with Billy was

902
00:47:06,480 --> 00:47:09,920
Speaker 5: her serving facts to let people know that only twenty

903
00:47:09,960 --> 00:47:13,640
Speaker 5: seven percent of board members are women, and yet women

904
00:47:13,680 --> 00:47:17,040
Speaker 5: are fifty percent of the workforce. And yet get this,

905
00:47:18,120 --> 00:47:21,880
Speaker 5: boards that have gender diversity are twenty seven percent higher

906
00:47:21,920 --> 00:47:24,760
Speaker 5: and performance, yeah, so why are there not more women

907
00:47:24,960 --> 00:47:27,440
Speaker 5: or you know, more gender diversity. So all the stats

908
00:47:27,520 --> 00:47:32,040
Speaker 5: prove out, but nobody seems to be making the change.

909
00:47:32,560 --> 00:47:34,200
Speaker 7: Have you had conversations?

910
00:47:34,400 --> 00:47:36,120
Speaker 6: I want to know if people have contacted you from

911
00:47:36,120 --> 00:47:38,759
Speaker 6: other companies, other women from other companies, whether it be

912
00:47:38,800 --> 00:47:41,160
Speaker 6: on boards, whether it be in C suites, But it'd

913
00:47:41,200 --> 00:47:44,319
Speaker 6: be just you know, everyday worker at a company has

914
00:47:45,040 --> 00:47:48,400
Speaker 6: approached you, emailed, you, texted, you found a way to

915
00:47:48,400 --> 00:47:51,279
Speaker 6: get in touch with you and being like, how.

916
00:47:51,239 --> 00:47:53,120
Speaker 7: Do I A work for ELF or B?

917
00:47:53,560 --> 00:47:56,160
Speaker 6: How do I That's the first question I would ask

918
00:47:56,200 --> 00:47:57,600
Speaker 6: is how can I come and work for you guys?

919
00:47:57,719 --> 00:47:58,440
Speaker 7: But also.

920
00:48:00,120 --> 00:48:01,680
Speaker 6: Have people actually come to you and say how do

921
00:48:01,719 --> 00:48:05,640
Speaker 6: you do this? Like what's the what is the blueprint?

922
00:48:05,719 --> 00:48:07,480
Speaker 6: What's supply book for us to do this? Have you

923
00:48:07,520 --> 00:48:08,359
Speaker 6: had men do that?

924
00:48:09,320 --> 00:48:12,600
Speaker 5: So we didn't actually know the answer that question ourselves,

925
00:48:12,680 --> 00:48:14,799
Speaker 5: so we found it. So when we embarked on this

926
00:48:14,920 --> 00:48:18,600
Speaker 5: change the Board Game initiative, the first thing was know

927
00:48:18,680 --> 00:48:20,840
Speaker 5: your elfing numbers. As I like to say, yeah, what

928
00:48:20,920 --> 00:48:23,480
Speaker 5: are we actually talking about? So, yes, we're one of one.

929
00:48:24,040 --> 00:48:27,000
Speaker 5: There's got to be more data points here for us

930
00:48:27,040 --> 00:48:29,960
Speaker 5: to be able to carry this torch and get other

931
00:48:30,000 --> 00:48:34,440
Speaker 5: people to come along the journey. So we entered thirty

932
00:48:34,480 --> 00:48:39,600
Speaker 5: six thousand board members into a database so that we

933
00:48:39,640 --> 00:48:42,279
Speaker 5: could slice and dice the data to figure out how

934
00:48:42,280 --> 00:48:45,280
Speaker 5: to come up with the right messaging. Thirty six thousand

935
00:48:45,320 --> 00:48:48,719
Speaker 5: board members, we found out that there are more men

936
00:48:49,239 --> 00:48:55,160
Speaker 5: named Richard, rich or Dick than there are entire groups

937
00:48:55,160 --> 00:48:56,560
Speaker 5: of underrepresented people.

938
00:48:56,680 --> 00:48:59,160
Speaker 7: This was the greatest campaign I've ever seen go ahead.

939
00:48:59,200 --> 00:49:04,080
Speaker 5: So we came out with a campaign called so Many Dicks,

940
00:49:05,000 --> 00:49:08,520
Speaker 5: so Few of everyone Else. We not only came out

941
00:49:08,560 --> 00:49:11,279
Speaker 5: with the campaign and put it out with a major roar,

942
00:49:11,719 --> 00:49:15,120
Speaker 5: we put it on Wall Street in the oculus, where

943
00:49:15,120 --> 00:49:18,239
Speaker 5: two hundred and fifty thousand people come through every day

944
00:49:18,280 --> 00:49:22,279
Speaker 5: on their way to the New York's oct Change. So,

945
00:49:22,760 --> 00:49:26,440
Speaker 5: to answer your question, that's when the phone started ringing.

946
00:49:26,840 --> 00:49:30,600
Speaker 5: That's when people started asking questions saying whoa. First of all,

947
00:49:30,600 --> 00:49:33,239
Speaker 5: I had no idea. Second of all, how can I

948
00:49:33,280 --> 00:49:35,680
Speaker 5: get involved? Third of all, how can I serve on

949
00:49:35,719 --> 00:49:39,080
Speaker 5: a board? So we then took the next step and

950
00:49:39,120 --> 00:49:42,279
Speaker 5: we partnered with the NACD, which is the National Association

951
00:49:42,360 --> 00:49:46,879
Speaker 5: of Corporate Directors, and they have a program that's called Accelerate.

952
00:49:47,239 --> 00:49:50,479
Speaker 5: And the Accelerate program gets people bored ready because board

953
00:49:50,520 --> 00:49:52,960
Speaker 5: seats don't just open up on a regular basis.

954
00:49:52,960 --> 00:49:53,600
Speaker 8: They're pretty tight.

955
00:49:53,600 --> 00:49:54,799
Speaker 5: It's kind of like the Supreme Court.

956
00:49:55,280 --> 00:49:58,439
Speaker 8: So you have to be bored ready. Yeah.

957
00:49:58,840 --> 00:50:02,120
Speaker 5: So what we what we were able to do is start

958
00:50:02,120 --> 00:50:06,319
Speaker 5: by sponsoring twenty candidates, women and diverse individuals that we

959
00:50:06,440 --> 00:50:10,560
Speaker 5: are sponsoring for board readiness, so that was one step.

960
00:50:10,880 --> 00:50:13,520
Speaker 5: Then the NACD turns out does a conference every year

961
00:50:13,560 --> 00:50:17,040
Speaker 5: for fifteen hundred people who come and either they want

962
00:50:17,040 --> 00:50:18,839
Speaker 5: to serve on boards, or they are serving on boards,

963
00:50:18,880 --> 00:50:21,400
Speaker 5: or they're influential and serving on boards. And we did

964
00:50:21,480 --> 00:50:24,640
Speaker 5: a keynote there and the first question people were asking

965
00:50:24,640 --> 00:50:25,360
Speaker 5: when they saw.

966
00:50:25,160 --> 00:50:26,520
Speaker 8: ELF is why is ELF here?

967
00:50:27,320 --> 00:50:30,080
Speaker 5: And then they heard our story and they asked, how

968
00:50:30,080 --> 00:50:31,080
Speaker 5: can I get involved?

969
00:50:32,239 --> 00:50:36,600
Speaker 6: So it's funny that there's such a I also believe

970
00:50:36,640 --> 00:50:39,320
Speaker 6: in sort of common things that happen for a reason.

971
00:50:39,480 --> 00:50:43,440
Speaker 6: And people that listen to my podcasts and they have

972
00:50:44,040 --> 00:50:46,440
Speaker 6: thankfully thank you for listening to lease. But I have

973
00:50:46,480 --> 00:50:48,160
Speaker 6: a lot of listeners that have listened for years and

974
00:50:48,160 --> 00:50:50,480
Speaker 6: they come up to me and I had a hashtag.

975
00:50:50,480 --> 00:50:53,480
Speaker 6: I came up with a story because my partner that

976
00:50:53,520 --> 00:50:56,680
Speaker 6: I do my podcast with, Caitlin Thompson, was a college

977
00:50:56,719 --> 00:50:59,759
Speaker 6: tennis player and she told the story about her coach

978
00:51:00,120 --> 00:51:03,279
Speaker 6: day when she came and she had awful cramps and

979
00:51:03,320 --> 00:51:06,239
Speaker 6: she came and it's just like tearing you know, a

980
00:51:06,320 --> 00:51:10,200
Speaker 6: quad or rolling over your ankle or having a shoulder injury.

981
00:51:10,360 --> 00:51:12,960
Speaker 6: You have terrible period pain that is part of life

982
00:51:13,000 --> 00:51:15,920
Speaker 6: as a woman. And her coach at the time was

983
00:51:15,520 --> 00:51:18,239
Speaker 6: a guy, and she said, listen, you should drop me

984
00:51:18,280 --> 00:51:20,359
Speaker 6: down to like five or six in the team because

985
00:51:20,400 --> 00:51:22,880
Speaker 6: she played two or three. And he said why and

986
00:51:22,920 --> 00:51:25,280
Speaker 6: she said, oh, I've got the worst cramps. I feel terrible,

987
00:51:25,520 --> 00:51:29,880
Speaker 6: and he said gross. And so we came up with

988
00:51:29,960 --> 00:51:31,360
Speaker 6: the terminology.

989
00:51:30,800 --> 00:51:36,239
Speaker 2: Hashtag dick kicks, because I said, men don't realize every

990
00:51:36,239 --> 00:51:38,240
Speaker 2: month that we have to deal with us, and it's terrible.

991
00:51:38,239 --> 00:51:40,319
Speaker 7: And I had very bad period pain.

992
00:51:40,640 --> 00:51:42,560
Speaker 6: I one time had to pull out of the Olympics

993
00:51:42,560 --> 00:51:44,320
Speaker 6: because I was literally on the four throwing up and

994
00:51:44,400 --> 00:51:46,839
Speaker 6: had to go to hospital. And so I said, for

995
00:51:46,880 --> 00:51:49,759
Speaker 6: men to understand this, we get to kick them in

996
00:51:49,800 --> 00:51:53,680
Speaker 6: the deck every month. So then they understand that that

997
00:51:53,800 --> 00:51:56,279
Speaker 6: kick is coming every month and they just have to

998
00:51:56,320 --> 00:51:56,759
Speaker 6: take it.

999
00:51:57,120 --> 00:51:59,320
Speaker 7: And I said, so we want a hashtag dick kicks.

1000
00:52:00,040 --> 00:52:03,319
Speaker 6: And so for me, that's it's just funny that you know,

1001
00:52:03,480 --> 00:52:05,400
Speaker 6: poor old Dick, you know he's in Richard's getting a

1002
00:52:05,440 --> 00:52:08,480
Speaker 6: hard time, but it is it's making people understand, as

1003
00:52:08,680 --> 00:52:10,879
Speaker 6: particularly men, this is.

1004
00:52:10,840 --> 00:52:11,600
Speaker 7: What we deal with.

1005
00:52:11,640 --> 00:52:13,480
Speaker 6: This is what women deal with on board, This is

1006
00:52:13,480 --> 00:52:15,319
Speaker 6: what women deal with in business. This is what women

1007
00:52:15,400 --> 00:52:17,640
Speaker 6: deal with when they have to play a professional tennis

1008
00:52:17,640 --> 00:52:20,719
Speaker 6: match that sometimes you know, Wimbledon had to change its

1009
00:52:20,800 --> 00:52:24,440
Speaker 6: underwear policies because it's all white, right, and we had

1010
00:52:24,440 --> 00:52:26,600
Speaker 6: to explain to them it's really hard for women to

1011
00:52:26,600 --> 00:52:30,560
Speaker 6: wear all white sometimes during their period. So they finally

1012
00:52:30,600 --> 00:52:34,040
Speaker 6: Wimbledon changed the rule to have underwear that was colored.

1013
00:52:34,360 --> 00:52:37,960
Speaker 6: And so it's having women like yourself or companies like

1014
00:52:38,120 --> 00:52:41,960
Speaker 6: l or even like my little podcast, to make men

1015
00:52:42,040 --> 00:52:42,759
Speaker 6: realize that.

1016
00:52:42,680 --> 00:52:45,600
Speaker 7: It's there's stuff out there that's difficult.

1017
00:52:45,120 --> 00:52:47,200
Speaker 6: For women and they don't even think about it.

1018
00:52:47,239 --> 00:52:50,040
Speaker 7: So I think that was a great ad that you did.

1019
00:52:50,120 --> 00:52:50,960
Speaker 7: That was amazing.

1020
00:52:51,320 --> 00:52:56,120
Speaker 5: I think that what we learned from that is most

1021
00:52:56,120 --> 00:52:58,680
Speaker 5: people didn't know. So do your ap point, do they

1022
00:52:58,680 --> 00:52:59,239
Speaker 5: think about it?

1023
00:52:59,280 --> 00:53:02,239
Speaker 8: Do they understand? And one of.

1024
00:53:01,960 --> 00:53:06,319
Speaker 5: Our goals with boards of directors is almost like you

1025
00:53:06,320 --> 00:53:08,920
Speaker 5: wouldn't buy a cereal without turning it over on its

1026
00:53:08,960 --> 00:53:13,000
Speaker 5: side and looking at the ingredient label. You should don't.

1027
00:53:13,280 --> 00:53:17,719
Speaker 5: You should not be buying a product without asking questions

1028
00:53:17,800 --> 00:53:20,719
Speaker 5: about who are the people behind this product, what are

1029
00:53:20,760 --> 00:53:23,719
Speaker 5: their values? And what I love about gen Z and

1030
00:53:23,800 --> 00:53:26,799
Speaker 5: even jen Alpha is they are asking those questions. They

1031
00:53:26,840 --> 00:53:29,240
Speaker 5: are voting with their wallet.

1032
00:53:29,320 --> 00:53:30,360
Speaker 9: They do want to know.

1033
00:53:30,600 --> 00:53:34,759
Speaker 5: And we had gotten some signals from our community when

1034
00:53:34,760 --> 00:53:36,840
Speaker 5: we do our earnings calls, which we do every quarter,

1035
00:53:36,920 --> 00:53:39,680
Speaker 5: we realized that people were popping in and asking questions

1036
00:53:39,719 --> 00:53:41,880
Speaker 5: about earnings on our social channels and we were like,

1037
00:53:42,400 --> 00:53:45,920
Speaker 5: wait a minute, gen Z is watching our earnings.

1038
00:53:46,480 --> 00:53:47,520
Speaker 8: That's fascinating.

1039
00:53:47,960 --> 00:53:50,839
Speaker 5: Then we put out it's fascinating right. Then we put

1040
00:53:50,840 --> 00:53:54,080
Speaker 5: out an impact report, which usually is built for ratings

1041
00:53:54,120 --> 00:53:57,719
Speaker 5: and reviewers, esg and things of that nature, and we

1042
00:53:57,800 --> 00:54:02,600
Speaker 5: started getting questions in from that realize that we're underestimating

1043
00:54:03,160 --> 00:54:06,160
Speaker 5: our community. They do want to know this stuff. They

1044
00:54:06,200 --> 00:54:09,160
Speaker 5: do appreciate that we put women in diversity in the

1045
00:54:09,239 --> 00:54:10,160
Speaker 5: highest seats of power.

1046
00:54:10,400 --> 00:54:14,399
Speaker 8: They do care about the values. They do care about.

1047
00:54:14,120 --> 00:54:17,600
Speaker 5: The things that move beyond and transcend a product transaction.

1048
00:54:17,840 --> 00:54:21,080
Speaker 8: So that gave us the.

1049
00:54:20,400 --> 00:54:24,160
Speaker 5: Confidence to put marketing dollars behind a campaign called so

1050
00:54:24,239 --> 00:54:26,319
Speaker 5: Many Dicks and put it out across every single one

1051
00:54:26,360 --> 00:54:32,120
Speaker 5: of our platforms. Ninety nine percent positive sentiment, ninety nine.

1052
00:54:32,160 --> 00:54:35,279
Speaker 5: We had people coming into our common pool saying I'm

1053
00:54:35,280 --> 00:54:38,680
Speaker 5: a dick and I approve of this message. The number

1054
00:54:38,680 --> 00:54:41,920
Speaker 5: of men, especially internationally, I did a talk earlier this

1055
00:54:42,080 --> 00:54:48,200
Speaker 5: year in London and the uproar from the men was extraordinary.

1056
00:54:48,200 --> 00:54:50,000
Speaker 5: They all came to see me after and like, how

1057
00:54:50,000 --> 00:54:51,800
Speaker 5: do we get involved, how do we help you change

1058
00:54:51,800 --> 00:54:52,200
Speaker 5: the game?

1059
00:54:52,520 --> 00:54:54,840
Speaker 8: How do we bring this to the UK?

1060
00:54:55,600 --> 00:54:59,160
Speaker 5: So I think a lot of times it's just having

1061
00:54:59,280 --> 00:55:03,880
Speaker 5: the curve bridge to start and then coalitions.

1062
00:55:03,160 --> 00:55:04,080
Speaker 7: Start to form.

1063
00:55:04,280 --> 00:55:06,120
Speaker 6: I think he's having the courage to start and actually

1064
00:55:06,360 --> 00:55:11,080
Speaker 6: introspectively looking inside of what's important. But also I mean

1065
00:55:11,120 --> 00:55:14,480
Speaker 6: as a business it makes sense. And you know, beauty

1066
00:55:14,480 --> 00:55:18,160
Speaker 6: products are bought by women mostly, you know, and so

1067
00:55:18,320 --> 00:55:21,880
Speaker 6: I think that's just a no brainer in so many ways.

1068
00:55:22,120 --> 00:55:26,279
Speaker 6: But like you said earlier about investing in women is

1069
00:55:26,320 --> 00:55:29,240
Speaker 6: now starting to rather be a charity, it's actually an investment.

1070
00:55:29,280 --> 00:55:32,239
Speaker 6: We're seeing that so much with the NWSL, the WNBA,

1071
00:55:32,760 --> 00:55:35,560
Speaker 6: with tennis. Through tennis has been We've been very lucky

1072
00:55:35,560 --> 00:55:36,839
Speaker 6: in a lot of ways because we've had a lot

1073
00:55:36,840 --> 00:55:39,160
Speaker 6: of equality through the Grand Slams for a number of years.

1074
00:55:39,560 --> 00:55:44,279
Speaker 6: But there's so much opportunity, especially for tennis worldwide. So

1075
00:55:45,480 --> 00:55:48,200
Speaker 6: as a business person, as somebody looks at this as

1076
00:55:48,239 --> 00:55:50,160
Speaker 6: a not only is somebody who's a woman who wants

1077
00:55:50,200 --> 00:55:52,520
Speaker 6: a quality, diversity all the things that else stands for.

1078
00:55:52,600 --> 00:55:55,919
Speaker 6: But what is it about women's sports that you now

1079
00:55:55,960 --> 00:55:58,240
Speaker 6: see as a CMO of a company?

1080
00:55:58,640 --> 00:56:00,799
Speaker 7: What do you see with women's sports? And what would

1081
00:56:00,800 --> 00:56:02,440
Speaker 7: you what do you tell it?

1082
00:56:02,560 --> 00:56:04,440
Speaker 6: Do you want to go almost keep it like a secret,

1083
00:56:04,480 --> 00:56:07,440
Speaker 6: like we're the ones benefiting for this, not you or

1084
00:56:07,520 --> 00:56:11,000
Speaker 6: are you saying would you say to other companies you're

1085
00:56:11,239 --> 00:56:14,880
Speaker 6: you're starting at a company. It's almost like starting at

1086
00:56:13,600 --> 00:56:17,440
Speaker 6: a startup company that you know is going to be successful.

1087
00:56:17,480 --> 00:56:20,200
Speaker 6: It's like women's sports is that like get in now?

1088
00:56:20,400 --> 00:56:23,440
Speaker 6: Like you know, if someone said to me ten fifteen

1089
00:56:23,520 --> 00:56:26,400
Speaker 6: years ago, have you heard of this company called Uber?

1090
00:56:26,640 --> 00:56:29,000
Speaker 6: Like you're going to get in someone car randomly?

1091
00:56:29,280 --> 00:56:29,759
Speaker 2: You know what I mean?

1092
00:56:29,880 --> 00:56:33,120
Speaker 6: It's like things that people don't look for in the future.

1093
00:56:33,320 --> 00:56:35,120
Speaker 6: What would you tell a company? What would you tell

1094
00:56:35,160 --> 00:56:38,320
Speaker 6: another CMO about women's sports in general? And the experience

1095
00:56:38,360 --> 00:56:40,000
Speaker 6: of working with people like Billy and.

1096
00:56:39,960 --> 00:56:41,440
Speaker 8: Alana doupe that.

1097
00:56:42,400 --> 00:56:45,479
Speaker 5: So we just came out with a campaign called doup

1098
00:56:45,560 --> 00:56:48,240
Speaker 5: that because we believe the things we're doing are worth duping.

1099
00:56:48,680 --> 00:56:51,000
Speaker 8: And that's our board of directors that's.

1100
00:56:50,840 --> 00:56:56,000
Speaker 5: Championing equality and inclusivity, that's choosing the right ingredients inside

1101
00:56:56,040 --> 00:57:00,000
Speaker 5: your products. That's standing for the things your community cares.

1102
00:57:00,440 --> 00:57:04,200
Speaker 5: That's you know, getting behind women in sports. We put

1103
00:57:04,200 --> 00:57:08,600
Speaker 5: our blueprint out there for everybody to follow, because if

1104
00:57:08,640 --> 00:57:10,880
Speaker 5: everybody did what we were doing, the world would be

1105
00:57:10,920 --> 00:57:14,000
Speaker 5: a much better place. And as it relates to women

1106
00:57:14,040 --> 00:57:16,280
Speaker 5: in sports, if you think about what I said about

1107
00:57:16,280 --> 00:57:19,200
Speaker 5: democratizing access to the boardroom, that's not the only place

1108
00:57:19,240 --> 00:57:23,880
Speaker 5: we democratize access. Even before that, we went into gaming

1109
00:57:24,360 --> 00:57:27,040
Speaker 5: because we knew that seventy seven percent of women were

1110
00:57:27,080 --> 00:57:30,920
Speaker 5: reporting being bullied in the space and we didn't like

1111
00:57:31,000 --> 00:57:32,520
Speaker 5: that at all, and we said, well, what can we

1112
00:57:32,680 --> 00:57:35,720
Speaker 5: do about that? So we created a channel called elfeu,

1113
00:57:36,360 --> 00:57:42,360
Speaker 5: which is a safe space for predominantly women and underrepresented groups.

1114
00:57:42,400 --> 00:57:47,160
Speaker 5: The LGBTQ community, for example, was really important because women

1115
00:57:47,840 --> 00:57:51,800
Speaker 5: and underrepresented groups were actually coming into the platform with aliases,

1116
00:57:51,840 --> 00:57:54,800
Speaker 5: so people didn't know they were women, and we.

1117
00:57:54,720 --> 00:57:57,120
Speaker 8: Said, elf that, elf that.

1118
00:57:57,560 --> 00:58:00,479
Speaker 5: So the LFU channel was built for you to come

1119
00:58:00,680 --> 00:58:04,200
Speaker 5: as you are and we want to celebrate you in

1120
00:58:04,240 --> 00:58:07,200
Speaker 5: your infinite greatness. So that was our actual first step

1121
00:58:07,200 --> 00:58:09,240
Speaker 5: into gaming, which we do believe is a sport.

1122
00:58:09,520 --> 00:58:11,960
Speaker 8: So we're in the gaming world. We're partnering with these

1123
00:58:11,960 --> 00:58:13,480
Speaker 8: incredible gamers.

1124
00:58:13,080 --> 00:58:17,320
Speaker 5: We're understanding that we're actually making a very big difference

1125
00:58:17,360 --> 00:58:19,280
Speaker 5: in people's lives. So then you say, well, how do

1126
00:58:19,360 --> 00:58:21,880
Speaker 5: I cast a bigger net? Where are the other places

1127
00:58:22,400 --> 00:58:25,320
Speaker 5: that I could show up? And for us, the Indy

1128
00:58:25,400 --> 00:58:28,000
Speaker 5: five hundred was one of the first places.

1129
00:58:28,000 --> 00:58:29,520
Speaker 7: That we went into the ELF car.

1130
00:58:29,720 --> 00:58:30,600
Speaker 8: We had the elf.

1131
00:58:30,400 --> 00:58:34,040
Speaker 5: Car with Catherine leg and when you think about it,

1132
00:58:34,040 --> 00:58:35,240
Speaker 5: it just makes perfect sense.

1133
00:58:35,280 --> 00:58:37,280
Speaker 8: You've got the biggest spectator sport in the world.

1134
00:58:37,320 --> 00:58:40,240
Speaker 5: Three hundred and fifty thousand people show up every year

1135
00:58:40,280 --> 00:58:43,280
Speaker 5: at the Indy five hundred. Fifty percent of that audience

1136
00:58:43,320 --> 00:58:48,880
Speaker 5: as women. Nobody's talking to them. There is no company

1137
00:58:48,960 --> 00:58:51,400
Speaker 5: that is inviting you to celebrate your femininity if you're

1138
00:58:51,400 --> 00:58:53,800
Speaker 5: a female driver. And guess what, there's only one and

1139
00:58:53,800 --> 00:58:56,320
Speaker 5: that's Catherine Leg. So we came in to support the

1140
00:58:56,360 --> 00:58:58,960
Speaker 5: only female driver in the race, but not only support

1141
00:58:58,960 --> 00:59:02,200
Speaker 5: the only female driver the race, support the entire audience

1142
00:59:02,280 --> 00:59:06,200
Speaker 5: is there that's never been spoken to before. So after

1143
00:59:06,240 --> 00:59:09,160
Speaker 5: the ND five hundred, which was very emotional for us

1144
00:59:09,160 --> 00:59:12,280
Speaker 5: because we realized what it meant to serve the underserved,

1145
00:59:12,760 --> 00:59:15,120
Speaker 5: then we said, well where else can we be So

1146
00:59:15,440 --> 00:59:17,560
Speaker 5: when we were doing this partnership with Billy Jean. She

1147
00:59:17,680 --> 00:59:20,240
Speaker 5: was talking about the Professional Women's Hockey League and how

1148
00:59:20,320 --> 00:59:23,720
Speaker 5: nobody cares about these poor girls who were playing hockey

1149
00:59:23,720 --> 00:59:26,240
Speaker 5: and how important it was for them. So we said, okay,

1150
00:59:26,600 --> 00:59:29,960
Speaker 5: we'll partner with you on this, and once again we

1151
00:59:30,040 --> 00:59:34,520
Speaker 5: saw the raw emotion people had to be sponsored by

1152
00:59:34,520 --> 00:59:37,720
Speaker 5: a company like ELF. So then we took our partnership

1153
00:59:37,880 --> 00:59:40,400
Speaker 5: a step further and that's how we ended up here.

1154
00:59:40,520 --> 00:59:44,640
Speaker 5: So again you just see this beautiful tapestry that comes

1155
00:59:44,640 --> 00:59:48,440
Speaker 5: together as you build these moments, and each moment gives

1156
00:59:48,480 --> 00:59:52,320
Speaker 5: us the signal that says, keep going, press further, there's

1157
00:59:52,440 --> 00:59:55,200
Speaker 5: more to be done here. The emotional connection with our

1158
00:59:55,280 --> 00:59:58,960
Speaker 5: brand has transcended everything we could have ever imagined. ELF

1159
00:59:59,000 --> 01:00:00,640
Speaker 5: has almost become an ideology.

1160
01:00:00,760 --> 01:00:01,040
Speaker 2: It is.

1161
01:00:01,400 --> 01:00:05,040
Speaker 5: It is a stamp of the underrepresented. It is a

1162
01:00:05,080 --> 01:00:10,160
Speaker 5: symbol of the overlooked, and that has unbelievable power that

1163
01:00:10,440 --> 01:00:14,040
Speaker 5: we I don't think realized how much power we actually have.

1164
01:00:14,720 --> 01:00:15,680
Speaker 7: It's funny you say that.

1165
01:00:15,720 --> 01:00:18,600
Speaker 6: You know, I go back to the sponsorships, for example,

1166
01:00:18,600 --> 01:00:21,600
Speaker 6: in women's tennis, and you know, Virginia Slams obviously is

1167
01:00:22,320 --> 01:00:25,439
Speaker 6: one of the most well known it really helped start

1168
01:00:25,480 --> 01:00:26,560
Speaker 6: the Women's Tennis Association.

1169
01:00:26,680 --> 01:00:29,440
Speaker 7: So our you know, our.

1170
01:00:29,920 --> 01:00:34,560
Speaker 6: Reverence for that company is different to it's a spoken company, right.

1171
01:00:34,640 --> 01:00:37,040
Speaker 6: It was more like they supported us. They were like

1172
01:00:37,480 --> 01:00:39,120
Speaker 6: they got it, they wanted to help.

1173
01:00:39,200 --> 01:00:39,880
Speaker 7: Clearly that was.

1174
01:00:39,880 --> 01:00:43,400
Speaker 6: Selling something that was not conducive to playing sports. But

1175
01:00:43,400 --> 01:00:46,200
Speaker 6: they are an incredible company because they got behind women's

1176
01:00:46,240 --> 01:00:49,280
Speaker 6: women's tennis. And I think, you know, for those of

1177
01:00:49,360 --> 01:00:52,160
Speaker 6: us at a certain age range like myself, you know,

1178
01:00:52,240 --> 01:00:56,000
Speaker 6: Billy obviously, Chrissy Abott, Martina, it's like you you form

1179
01:00:56,040 --> 01:00:58,480
Speaker 6: a bond with companies like that because and a lot

1180
01:00:58,520 --> 01:01:00,200
Speaker 6: of actually a lot of the women that were there

1181
01:01:00,200 --> 01:01:01,920
Speaker 6: are a lot of people that work there were women,

1182
01:01:03,720 --> 01:01:06,680
Speaker 6: and I just feel it's important for companies and for

1183
01:01:06,760 --> 01:01:11,080
Speaker 6: sports when you get a sponsorship from a company that

1184
01:01:11,280 --> 01:01:16,320
Speaker 6: really believes in you. And also, I don't know, I

1185
01:01:16,360 --> 01:01:18,400
Speaker 6: don't know how to describe it other than like a

1186
01:01:18,520 --> 01:01:22,479
Speaker 6: perfect partnership like for me, Elf Cosmetics in Women's Sports

1187
01:01:22,560 --> 01:01:23,680
Speaker 6: Network at iHeart too.

1188
01:01:24,280 --> 01:01:25,120
Speaker 7: You know what you're.

1189
01:01:24,920 --> 01:01:28,040
Speaker 6: Doing in in you know, the racing industry, what you're

1190
01:01:28,080 --> 01:01:31,240
Speaker 6: doing with now getting involved in tennis like that is

1191
01:01:31,280 --> 01:01:34,880
Speaker 6: a I feel like that's a partnership that a lot

1192
01:01:34,920 --> 01:01:38,720
Speaker 6: of other companies should concentrate on is really you know,

1193
01:01:38,840 --> 01:01:40,880
Speaker 6: so many companies just throw money, as you know, so

1194
01:01:40,960 --> 01:01:43,560
Speaker 6: well throw money because they're like, Okay, it's an opportunity

1195
01:01:43,600 --> 01:01:45,439
Speaker 6: for us to be in this space, but they don't

1196
01:01:45,480 --> 01:01:51,000
Speaker 6: really invest in it with the right, right like reasons.

1197
01:01:51,480 --> 01:01:54,480
Speaker 6: And I feel with women's tennis, I think that's an opportunity.

1198
01:01:54,560 --> 01:01:57,000
Speaker 6: Like Logic is the main sponsor of the WJN.

1199
01:01:57,080 --> 01:01:59,120
Speaker 2: I was just thinking, you know, when got my mamogram

1200
01:01:59,160 --> 01:02:00,800
Speaker 2: like a couple of weeks ago, and here I am

1201
01:02:00,840 --> 01:02:02,960
Speaker 2: getting my boobs smashed in there and I see ho

1202
01:02:03,040 --> 01:02:05,920
Speaker 2: Logic like everywhere, and I was thinking, that's a synergy

1203
01:02:05,920 --> 01:02:09,240
Speaker 2: that works, right, that's a synergy that we should embrace.

1204
01:02:09,600 --> 01:02:10,560
Speaker 7: It's the same with Elf.

1205
01:02:10,680 --> 01:02:13,840
Speaker 6: It's like that's a company that we should or women

1206
01:02:13,960 --> 01:02:17,360
Speaker 6: in every sport, in anything should embrace that company, like

1207
01:02:17,640 --> 01:02:21,760
Speaker 6: buy ELF products because they're supporting women's sports, they're supporting

1208
01:02:21,760 --> 01:02:24,120
Speaker 6: all the right things. So I'm like, what would you

1209
01:02:24,160 --> 01:02:28,040
Speaker 6: say to a CMO in that regard, like sponsor things

1210
01:02:28,040 --> 01:02:30,400
Speaker 6: and put your money behind something that really means something

1211
01:02:30,440 --> 01:02:33,000
Speaker 6: to you, that actually it feels good to you.

1212
01:02:34,400 --> 01:02:37,400
Speaker 5: It all has to start inside your organization. So I

1213
01:02:37,440 --> 01:02:40,600
Speaker 5: wouldn't tell a CMO anything. I'll show you the blueprint

1214
01:02:40,640 --> 01:02:43,080
Speaker 5: and you can take pieces do that, and you can

1215
01:02:43,080 --> 01:02:45,360
Speaker 5: take pieces and parts that are right for your company.

1216
01:02:45,400 --> 01:02:48,280
Speaker 5: But the first thing is it has to ring true

1217
01:02:48,400 --> 01:02:51,920
Speaker 5: inside the walls of your organization. If it doesn't ring

1218
01:02:51,960 --> 01:02:54,200
Speaker 5: true inside the walls of your organization, it is going

1219
01:02:54,240 --> 01:02:55,600
Speaker 5: to fall flat on the outside.

1220
01:02:55,600 --> 01:02:57,360
Speaker 8: And I think that's why a lot of them do.

1221
01:02:57,960 --> 01:03:00,240
Speaker 5: And when you think about the power that ELF has

1222
01:03:00,320 --> 01:03:02,720
Speaker 5: when we show up for the BJK Cup, look at

1223
01:03:03,160 --> 01:03:05,840
Speaker 5: how many of us are here. From iHeart, from ELF.

1224
01:03:05,880 --> 01:03:09,040
Speaker 5: We're bringing tons of press. We're making this a massive moment,

1225
01:03:09,120 --> 01:03:10,440
Speaker 5: like we did at the Indie, like we did at

1226
01:03:10,440 --> 01:03:11,080
Speaker 5: all the sports.

1227
01:03:11,640 --> 01:03:14,880
Speaker 8: It's because we care, deep, deep.

1228
01:03:15,280 --> 01:03:16,600
Speaker 7: In our right here.

1229
01:03:17,040 --> 01:03:19,440
Speaker 5: We have an allergy to a logo slab. You will

1230
01:03:19,520 --> 01:03:22,120
Speaker 5: never find ELF just putting their logo on something.

1231
01:03:22,480 --> 01:03:22,880
Speaker 9: We come.

1232
01:03:22,960 --> 01:03:25,080
Speaker 5: We come full throttle, full heart, all the way in head,

1233
01:03:25,120 --> 01:03:27,240
Speaker 5: heart and soul. Right The head is the data says

1234
01:03:27,240 --> 01:03:30,439
Speaker 5: we should be here because there's an opportunity. The heart

1235
01:03:30,480 --> 01:03:34,000
Speaker 5: says we deeply care about this, and the soul is

1236
01:03:34,040 --> 01:03:36,920
Speaker 5: the kindred spiritism with people like Billy Jean King and

1237
01:03:36,960 --> 01:03:39,400
Speaker 5: Alana and others that we work with in the field.

1238
01:03:39,520 --> 01:03:43,640
Speaker 5: So the the thing that the cmos have to do

1239
01:03:43,960 --> 01:03:47,040
Speaker 5: is think about what is true to the company that

1240
01:03:47,040 --> 01:03:50,320
Speaker 5: they represent, what is true inside those four walls, and

1241
01:03:50,400 --> 01:03:53,320
Speaker 5: how do you then radiate that on the outside. Inside

1242
01:03:53,400 --> 01:03:57,000
Speaker 5: our company, we truly believe in every single thing that

1243
01:03:57,040 --> 01:04:01,160
Speaker 5: we stand for, from our CEO, our board of directors,

1244
01:04:01,240 --> 01:04:03,280
Speaker 5: all the way through all the walls of our organization.

1245
01:04:03,400 --> 01:04:07,160
Speaker 5: So all we're doing is turning that inside out. And

1246
01:04:07,200 --> 01:04:10,240
Speaker 5: that's why it rings true. That's why it's authentic. That's

1247
01:04:10,240 --> 01:04:12,560
Speaker 5: why when Elf shows up, people know that we're wearing

1248
01:04:12,560 --> 01:04:13,680
Speaker 5: our hearts on our sleeves.

1249
01:04:13,840 --> 01:04:14,040
Speaker 2: Yeah.

1250
01:04:14,080 --> 01:04:16,160
Speaker 6: Well, I'm a big believer in being authentic and I

1251
01:04:16,200 --> 01:04:19,240
Speaker 6: have passion tattooed on my arm. So I feel like

1252
01:04:19,760 --> 01:04:22,600
Speaker 6: that's what people need to have authenticity with their sponsorship,

1253
01:04:22,800 --> 01:04:25,880
Speaker 6: passion for it, which you do. Last question, how's your

1254
01:04:25,880 --> 01:04:26,439
Speaker 6: tennis game?

1255
01:04:26,720 --> 01:04:32,320
Speaker 8: My tennis game is terrible, really terrible. It's absolutely terrible.

1256
01:04:32,360 --> 01:04:34,040
Speaker 8: You know, I am not getting on the court with

1257
01:04:34,080 --> 01:04:35,000
Speaker 8: you anytime soon.

1258
01:04:35,200 --> 01:04:37,880
Speaker 7: Well, I was thinking, but Billy's a good teacher. She

1259
01:04:37,920 --> 01:04:39,280
Speaker 7: loves to still hit the ball around.

1260
01:04:39,640 --> 01:04:40,720
Speaker 8: She taught me so much.

1261
01:04:40,760 --> 01:04:43,120
Speaker 5: Sitting next to her last night to your point about

1262
01:04:43,120 --> 01:04:46,800
Speaker 5: her coaching from the sideline, I had anxiety.

1263
01:04:46,200 --> 01:04:51,520
Speaker 8: While she was talking during the serve. I'm like, Billy, quiet.

1264
01:04:50,880 --> 01:04:52,280
Speaker 5: I'm gonna easy to be quiet.

1265
01:04:53,000 --> 01:04:54,120
Speaker 8: You're giving me anxiety.

1266
01:04:54,800 --> 01:04:56,880
Speaker 7: It's impossible, absolutely impossible.

1267
01:04:57,360 --> 01:05:00,120
Speaker 6: Alana always says, you know, Billy and I would We

1268
01:05:01,120 --> 01:05:04,040
Speaker 6: shared a house at Wimbledon, which we often, you know,

1269
01:05:04,080 --> 01:05:06,000
Speaker 6: did for a couple of years, and we were watching

1270
01:05:06,000 --> 01:05:10,520
Speaker 6: the Women's World Cup soccer and Billy and I screaming

1271
01:05:10,560 --> 01:05:14,040
Speaker 6: at the television, Billy screaming ideas for the coaches, and

1272
01:05:14,040 --> 01:05:17,320
Speaker 6: Alana just sitting there just going, oh my god, you

1273
01:05:17,400 --> 01:05:20,080
Speaker 6: two are impossible. She's like, there are two people in

1274
01:05:20,080 --> 01:05:23,040
Speaker 6: the world, those that say, you know, three thousand words

1275
01:05:23,040 --> 01:05:25,320
Speaker 6: a day and those say fifty thousand, and that's you

1276
01:05:25,440 --> 01:05:27,840
Speaker 6: and Billy Jean. So I get Billy a big time.

1277
01:05:28,520 --> 01:05:31,160
Speaker 6: But we thank Billy Jean for all the work that

1278
01:05:31,200 --> 01:05:34,800
Speaker 6: she's done through the years. I mean, her passion, her

1279
01:05:34,960 --> 01:05:40,120
Speaker 6: authenticity for the right thing, for equality. She's my shero,

1280
01:05:40,400 --> 01:05:43,400
Speaker 6: She's she's my north star. I call her whenever there's

1281
01:05:43,440 --> 01:05:45,600
Speaker 6: anything controversial in my life. I call Billy and I go,

1282
01:05:45,640 --> 01:05:47,360
Speaker 6: what would you do here? It's kind of like, you know,

1283
01:05:47,400 --> 01:05:49,360
Speaker 6: instead of what would Jesus do? What would Billy do?

1284
01:05:49,400 --> 01:05:49,680
Speaker 2: You do?

1285
01:05:50,440 --> 01:05:52,120
Speaker 7: So that's my mantra.

1286
01:05:53,000 --> 01:05:55,680
Speaker 6: But Corey, thank you, thank you to elf thank you

1287
01:05:55,720 --> 01:05:59,040
Speaker 6: to the sponsorship not only the women's Sports network on iHeart,

1288
01:05:59,040 --> 01:06:01,880
Speaker 6: but of course for the you know, the money that

1289
01:06:01,920 --> 01:06:04,240
Speaker 6: you're putting now into billaging Kin Cup, into women's tennis.

1290
01:06:04,280 --> 01:06:07,000
Speaker 6: We hope we can keep bringing you into women's tennis.

1291
01:06:07,200 --> 01:06:09,240
Speaker 6: And there are a couple of other cmos from other

1292
01:06:09,320 --> 01:06:12,600
Speaker 6: companies that I know women and they make such a

1293
01:06:12,640 --> 01:06:16,280
Speaker 6: difference in the world. And you know, going back to tennis,

1294
01:06:16,600 --> 01:06:19,160
Speaker 6: what would you tell your twenty year old self and

1295
01:06:19,280 --> 01:06:20,440
Speaker 6: what would you tell a twenty.

1296
01:06:20,320 --> 01:06:23,120
Speaker 8: Year old live your bold truth?

1297
01:06:23,440 --> 01:06:26,959
Speaker 5: There you go and shine up for wideage and I'll

1298
01:06:26,960 --> 01:06:27,800
Speaker 5: elfing believe that.

1299
01:06:28,160 --> 01:06:30,200
Speaker 7: All right, Coli, thanks so much for Johnny. Today we're

1300
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Speaker 7: going to go watsin tennis late.

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Speaker 5: We are thank you for having me