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Are you ready to reach your goals? 27 00:01:16,959 --> 00:01:22,000 Speaker 2: Visit hims dot com slash cowherd hims dot com slash 28 00:01:22,000 --> 00:01:25,200 Speaker 2: coward to get a personalized, affordable plan that gets you started. 29 00:01:25,400 --> 00:01:29,520 Speaker 2: Hims dot com slash cowhert, hymns dot com slash cow hurt. 30 00:01:35,040 --> 00:01:37,040 Speaker 4: Well, I haven't had Danny Parkinson in a while. 31 00:01:37,120 --> 00:01:41,880 Speaker 2: His schedule is busy, mine is what it is, and uh, 32 00:01:42,520 --> 00:01:44,479 Speaker 2: you know, I wanted to start with the World Cup 33 00:01:44,520 --> 00:01:49,360 Speaker 2: because you know, soccer fans have been kind of ignored. 34 00:01:49,760 --> 00:01:52,000 Speaker 2: First of all, it's every four years, and with our 35 00:01:52,080 --> 00:01:57,160 Speaker 2: sports menu, this is not France where the soccer's beginning 36 00:01:57,320 --> 00:01:57,720 Speaker 2: and end. 37 00:01:57,760 --> 00:01:57,920 Speaker 1: All. 38 00:01:58,000 --> 00:02:02,920 Speaker 2: We forget our NBA, NHL MLS. 39 00:02:03,160 --> 00:02:03,920 Speaker 4: We have this. 40 00:02:04,520 --> 00:02:08,160 Speaker 2: Labyrinth of college sports, three hundred and sixty Division one 41 00:02:08,639 --> 00:02:12,160 Speaker 2: basketball program. So you know, it gets buried because it's 42 00:02:12,280 --> 00:02:15,280 Speaker 2: infrequent and it's more of an event feel. But I 43 00:02:15,639 --> 00:02:18,760 Speaker 2: was telling somebody the other day, kind of a soccer snob. 44 00:02:18,840 --> 00:02:22,520 Speaker 2: I said, I've been covering the NFL. I played quarterback 45 00:02:22,520 --> 00:02:24,680 Speaker 2: in high school cover. You know, watch the NFL for 46 00:02:24,680 --> 00:02:29,079 Speaker 2: forty years. How many plays could I drop diagram in football? 47 00:02:29,480 --> 00:02:32,560 Speaker 4: Not many? You if you went to every coach and. 48 00:02:33,080 --> 00:02:36,200 Speaker 2: The top beat writer for every team and said diagram 49 00:02:36,919 --> 00:02:40,160 Speaker 2: one coverage and two offensive plays, most people couldn't do it, 50 00:02:40,520 --> 00:02:44,000 Speaker 2: not that it would work. And my take is with 51 00:02:44,120 --> 00:02:49,080 Speaker 2: soccer fans, sports, even in soccer, is pretty clear. If 52 00:02:49,120 --> 00:02:52,840 Speaker 2: you got a messy and in Bape for US, a Polisic, 53 00:02:52,960 --> 00:02:56,800 Speaker 2: a alligant, and the best players win. They find space 54 00:02:57,040 --> 00:02:59,800 Speaker 2: in open play, they're more creative, they can beat one 55 00:02:59,840 --> 00:03:04,480 Speaker 2: on one coverage. And so I think there's been there's 56 00:03:04,520 --> 00:03:08,360 Speaker 2: a part of the non soccer fan who like is 57 00:03:08,400 --> 00:03:10,920 Speaker 2: a little reluctant to jump in because soccer fan can 58 00:03:11,000 --> 00:03:14,560 Speaker 2: kind of beat you over the head with nuance. And 59 00:03:14,600 --> 00:03:17,280 Speaker 2: it really comes down to when you watch US play 60 00:03:17,400 --> 00:03:21,760 Speaker 2: against Australia, you know, you're like, we're pretty good, we're 61 00:03:21,760 --> 00:03:24,280 Speaker 2: pretty fast. People are fouling us a lot. That's what 62 00:03:24,320 --> 00:03:27,640 Speaker 2: they do to Germany and Spain. We've had thirty three 63 00:03:27,680 --> 00:03:30,560 Speaker 2: fouls against our players because we're fast and athletic and 64 00:03:30,600 --> 00:03:31,640 Speaker 2: we beat them down the field. 65 00:03:31,800 --> 00:03:32,360 Speaker 4: So I guess my. 66 00:03:32,440 --> 00:03:36,200 Speaker 2: Long winded point is all of our sports Nobody's diagram 67 00:03:36,320 --> 00:03:38,720 Speaker 2: and plays for Pop ten years ago that was covering 68 00:03:38,800 --> 00:03:41,400 Speaker 2: the league. Is that you can see greatness and appreciate 69 00:03:41,400 --> 00:03:43,360 Speaker 2: it without being a nuanced expert. 70 00:03:44,120 --> 00:03:44,760 Speaker 4: Yeah, I listen. 71 00:03:44,840 --> 00:03:47,480 Speaker 1: I think that, you know, it doesn't take a genius 72 00:03:47,520 --> 00:03:51,120 Speaker 1: to when you see La migna mal who's eighteen years 73 00:03:51,160 --> 00:03:53,640 Speaker 1: old and he's just like a wizard out there, You're like, oh, yeah, 74 00:03:53,640 --> 00:03:58,600 Speaker 1: he's he's he's better than everybody, you know, Like it's like, 75 00:03:58,640 --> 00:04:01,400 Speaker 1: oh yeah, that's pretty clear. You could watch the guy 76 00:04:01,440 --> 00:04:05,320 Speaker 1: for ten minutes when you were talking. It also reminds 77 00:04:05,360 --> 00:04:09,520 Speaker 1: me of the uh, like the classic American soccer take 78 00:04:09,600 --> 00:04:13,280 Speaker 1: that drives hardcore soccer fans nuts, like what if Alan 79 00:04:13,320 --> 00:04:17,280 Speaker 1: Iverson and Justin Jefferson would have just played soccer? And 80 00:04:17,320 --> 00:04:20,479 Speaker 1: it's like, well, well no, not like not necessarily, like 81 00:04:20,560 --> 00:04:27,599 Speaker 1: not exactly like Messi is five eight one seventy five 82 00:04:27,880 --> 00:04:33,160 Speaker 1: made Max Yeah yeah, yeah maybe, and he's the greatest 83 00:04:33,200 --> 00:04:36,080 Speaker 1: of all time. So like it's clearly uh, you know, 84 00:04:36,120 --> 00:04:39,599 Speaker 1: an artistry and and a and a skill set, but 85 00:04:39,680 --> 00:04:42,200 Speaker 1: it's it's on denial, like Balligan is I think a 86 00:04:42,240 --> 00:04:48,200 Speaker 1: really interesting case. It's amazing that he's playing for Team USA. 87 00:04:48,480 --> 00:04:51,120 Speaker 1: It's a coup that he's playing for Team USA. But 88 00:04:51,200 --> 00:04:55,720 Speaker 1: his parents are Nigerian. He was born in America through happenstance, 89 00:04:55,800 --> 00:04:58,159 Speaker 1: his parents were here. His mom was too pregnant to 90 00:04:58,200 --> 00:05:02,400 Speaker 1: travel back. She had him here in New York. His 91 00:05:02,480 --> 00:05:06,960 Speaker 1: story is unbelievable. Like he's he's really a success of 92 00:05:07,040 --> 00:05:11,400 Speaker 1: like the England club scene, and he played like soccer 93 00:05:11,480 --> 00:05:15,160 Speaker 1: and club soccer all in England. It's almost like damn, 94 00:05:15,279 --> 00:05:17,640 Speaker 1: Like I wish we would have developed him because it 95 00:05:17,680 --> 00:05:20,560 Speaker 1: would have been like a hopeful these other guys would 96 00:05:20,560 --> 00:05:22,680 Speaker 1: be able to be as good as him. But that's 97 00:05:22,760 --> 00:05:25,039 Speaker 1: not the case at all. So, you know, I think 98 00:05:25,040 --> 00:05:30,320 Speaker 1: we're still behind the absolute top nations, but I also 99 00:05:30,400 --> 00:05:33,440 Speaker 1: think it's fair to say that we've considerably closed the gap, 100 00:05:33,440 --> 00:05:34,440 Speaker 1: which is very exciting. 101 00:05:35,320 --> 00:05:38,599 Speaker 2: Yeah, don't forget Spain and England both have one World 102 00:05:38,600 --> 00:05:39,240 Speaker 2: Cup title. 103 00:05:39,400 --> 00:05:43,400 Speaker 4: It's hard, it's really hard, really hard. Yeah. 104 00:05:43,440 --> 00:05:47,159 Speaker 2: And you know the outther thing that is people talk about, well, 105 00:05:47,160 --> 00:05:49,839 Speaker 2: if our basketball players would have done this. Well, we 106 00:05:49,920 --> 00:05:52,720 Speaker 2: had a guy named Josie Altador who looked like an 107 00:05:52,839 --> 00:05:56,080 Speaker 2: NFL wide receiver and he was kind of robotic and 108 00:05:56,120 --> 00:06:01,240 Speaker 2: a little stiff and Baligan's not, and so Geniodesk isn't, 109 00:06:01,320 --> 00:06:04,240 Speaker 2: and Western McKinnie isn't, and Politic isn't. Like there's a 110 00:06:04,279 --> 00:06:07,440 Speaker 2: fluidity to the game in open space that it's not 111 00:06:07,520 --> 00:06:10,919 Speaker 2: just about the greatest athlete. And also Danny. I've talked 112 00:06:10,960 --> 00:06:15,960 Speaker 2: to Alexi Lawless, Stu Holding through the years on this 113 00:06:16,040 --> 00:06:19,960 Speaker 2: and other soccer people, and they'll tell you America, even 114 00:06:20,279 --> 00:06:23,039 Speaker 2: twenty years ago, was always above average athletically. 115 00:06:23,440 --> 00:06:25,520 Speaker 4: Our guys have always been good athlete. 116 00:06:25,560 --> 00:06:29,800 Speaker 2: It's not that we've lacked we lacked technical expertise or skill, right, 117 00:06:29,839 --> 00:06:32,600 Speaker 2: that's Messi's the greatest technical artist in the history of 118 00:06:32,640 --> 00:06:33,000 Speaker 2: the sport. 119 00:06:33,480 --> 00:06:35,280 Speaker 4: We never lacked I mean, or like. 120 00:06:35,279 --> 00:06:39,080 Speaker 2: Tim Howard may have been the best athlete in a 121 00:06:39,160 --> 00:06:42,920 Speaker 2: World Cup. Like, we never lacked athleticism. We just didn't 122 00:06:43,000 --> 00:06:45,040 Speaker 2: like the other. When we played Paraguay, I think we 123 00:06:45,040 --> 00:06:47,800 Speaker 2: were we had we beat twenty two of twenty two 124 00:06:47,920 --> 00:06:51,080 Speaker 2: or something. There was some stat about one on one excellence. Yeah, 125 00:06:52,040 --> 00:06:55,320 Speaker 2: we didn't do that like that. It's it's one of 126 00:06:55,320 --> 00:06:58,200 Speaker 2: those things where I always say in the NBA, very 127 00:06:58,279 --> 00:07:01,640 Speaker 2: few guys can create their own shot. Most guys need 128 00:07:01,640 --> 00:07:04,359 Speaker 2: to pick her a screen. It's the twenty guys to 129 00:07:04,480 --> 00:07:07,760 Speaker 2: eighteen guys that can just get a good shot pretty 130 00:07:07,800 --> 00:07:08,799 Speaker 2: much whatever they want. 131 00:07:08,839 --> 00:07:13,040 Speaker 4: Harden kd Steph, that's rare. 132 00:07:13,200 --> 00:07:14,920 Speaker 2: And it's the same in soccer that you can beat 133 00:07:14,920 --> 00:07:17,560 Speaker 2: a man down the field or split defenders. 134 00:07:17,960 --> 00:07:23,160 Speaker 1: Yeah, like Steph Curry is an artist, because I agree, 135 00:07:23,200 --> 00:07:26,280 Speaker 1: it's not the athleticism. And I'm not even sure and 136 00:07:26,320 --> 00:07:27,920 Speaker 1: I think we're saying the same thing. If it's the 137 00:07:28,000 --> 00:07:30,320 Speaker 1: technical side of it, it's the artistry. 138 00:07:30,520 --> 00:07:36,720 Speaker 5: It's the like it's the majestic like magic nature of soccer, 139 00:07:36,760 --> 00:07:38,560 Speaker 5: like the ball on the string, like that that clip 140 00:07:38,680 --> 00:07:42,840 Speaker 5: of slots on and Tierranrie in studio. 141 00:07:42,640 --> 00:07:47,240 Speaker 2: Crazy crazy like that. 142 00:07:47,640 --> 00:07:49,640 Speaker 1: I'm not saying that there are no Americans who can 143 00:07:49,680 --> 00:07:54,040 Speaker 1: do it, but it is a I was reading something 144 00:07:54,240 --> 00:07:57,280 Speaker 1: where like a criticism of like the American soccer development 145 00:07:57,320 --> 00:08:00,440 Speaker 1: system was it's like left foot, left foot, right foot, 146 00:08:00,520 --> 00:08:04,160 Speaker 1: right foot, dribble through cones, pass, run to the next station. 147 00:08:04,600 --> 00:08:07,680 Speaker 1: And it's like drills is how we teach it as 148 00:08:07,720 --> 00:08:14,400 Speaker 1: opposed to artistry. Keep the ball in the air, be creative, 149 00:08:15,200 --> 00:08:16,920 Speaker 1: you know, and like that sort of and so like 150 00:08:17,160 --> 00:08:21,240 Speaker 1: the second nature, it's you're born with a soccer ball 151 00:08:21,280 --> 00:08:23,800 Speaker 1: in the crib type of thing is I think the 152 00:08:23,840 --> 00:08:27,560 Speaker 1: thing that America still is a little bit behind in obviously, 153 00:08:28,120 --> 00:08:32,640 Speaker 1: but it's wildly exciting how they've played in the first 154 00:08:32,640 --> 00:08:35,560 Speaker 1: two games and oh my god, and the vast majority 155 00:08:35,559 --> 00:08:38,280 Speaker 1: of it being without Polisic. And I do think what 156 00:08:38,480 --> 00:08:42,839 Speaker 1: is just because ultimate success isn't winning this World's Cup. 157 00:08:42,920 --> 00:08:46,079 Speaker 1: Winning the World's Cup would be is beyond anyone's wildest imagination. 158 00:08:46,559 --> 00:08:50,760 Speaker 1: But like, Okay, they've they've won the group. They'll be 159 00:08:50,800 --> 00:08:54,480 Speaker 1: a favorite in the knockout round, and because it's expanded, 160 00:08:55,040 --> 00:08:58,040 Speaker 1: maybe they'll be a favorite in the next round. 161 00:08:58,920 --> 00:09:00,000 Speaker 4: Yeah, and then. 162 00:09:01,320 --> 00:09:05,520 Speaker 1: Anything can happen, Like you know, it's it's single elimination, 163 00:09:05,720 --> 00:09:08,679 Speaker 1: it's March Madness, it's the NFL playoffs, like anything. 164 00:09:08,800 --> 00:09:10,680 Speaker 4: It's West Coast. Yeah. 165 00:09:10,679 --> 00:09:15,320 Speaker 1: So like, like, do I think the US could beat France? 166 00:09:16,240 --> 00:09:18,760 Speaker 4: Probably not. Like I don't think. 167 00:09:18,800 --> 00:09:20,880 Speaker 1: I don't think the US's defense can keep up with 168 00:09:20,920 --> 00:09:26,480 Speaker 1: their frontline attack. Yeah, but you know, one time, one 169 00:09:26,559 --> 00:09:29,480 Speaker 1: weird and one weird thing happens, maybe you don't get 170 00:09:29,520 --> 00:09:30,840 Speaker 1: them until later in the tournament. 171 00:09:30,880 --> 00:09:31,200 Speaker 4: Whatever. 172 00:09:31,800 --> 00:09:33,840 Speaker 1: I think there's a legitimate chance that this is the 173 00:09:33,920 --> 00:09:37,679 Speaker 1: deepest modern era World's Cup run for Team USA and 174 00:09:37,720 --> 00:09:39,040 Speaker 1: that's wildly exciting. 175 00:09:40,360 --> 00:09:45,240 Speaker 2: Yeah, and it's also great for Fox because France, England, Argentina, 176 00:09:45,640 --> 00:09:48,320 Speaker 2: US say, all these huge brands, like they're all the 177 00:09:48,480 --> 00:09:52,920 Speaker 2: biggest brands are on fire. And that's nothing against Croatia. 178 00:09:52,960 --> 00:09:55,800 Speaker 2: They're they're good, they're just a little old, they're kind 179 00:09:55,840 --> 00:10:01,680 Speaker 2: of transitioning. But it's like there is something to for England, Brazil, Argentina. 180 00:10:01,760 --> 00:10:03,960 Speaker 2: You can look at the ratings of the games when 181 00:10:03,960 --> 00:10:08,480 Speaker 2: Brazil's on. American fans watch Brazil. They get the branding well. 182 00:10:08,320 --> 00:10:10,280 Speaker 4: And it's like a combination. 183 00:10:10,559 --> 00:10:14,000 Speaker 1: It's like the NFL branding with the NBA star power, 184 00:10:14,559 --> 00:10:18,080 Speaker 1: Like yeah, Brazil, Spain, England, all those but also like 185 00:10:18,960 --> 00:10:22,720 Speaker 1: Perry Kane multiple goals, Earling Holland multiple goals, and Boppe 186 00:10:22,960 --> 00:10:23,760 Speaker 1: multiple goals. 187 00:10:24,000 --> 00:10:29,960 Speaker 4: Wait, what Messi had a hat trick? You know that day? 188 00:10:30,160 --> 00:10:35,079 Speaker 1: What was it last Saturday? Like when it went in 189 00:10:35,240 --> 00:10:39,920 Speaker 1: Bope two goals, Harry Kane or Earling Holland two goals, 190 00:10:40,280 --> 00:10:43,640 Speaker 1: and then Argentina and Messi has is the oldest player 191 00:10:43,679 --> 00:10:45,120 Speaker 1: to have a hat trick. Ever, it's like the three 192 00:10:45,160 --> 00:10:47,920 Speaker 1: biggest stars in the tournament had eight goals in a day. 193 00:10:48,640 --> 00:10:52,000 Speaker 1: It's like Fox executives were like, yeah, we scripted this, 194 00:10:52,000 --> 00:10:53,360 Speaker 1: this is exactly what we wanted. 195 00:10:53,400 --> 00:10:56,040 Speaker 4: Like it was unbelievable. The NBA. 196 00:10:56,080 --> 00:10:58,520 Speaker 2: I was thinking as I was on the East Coast 197 00:10:58,520 --> 00:11:01,480 Speaker 2: this weekend, I flew back. Adam Silver kind of gets 198 00:11:01,520 --> 00:11:05,600 Speaker 2: the last laugh, you know, so and I and I 199 00:11:05,640 --> 00:11:07,360 Speaker 2: think I said this to him when I had him 200 00:11:07,360 --> 00:11:09,920 Speaker 2: on the area year ago. I'm like, people like trades. 201 00:11:09,559 --> 00:11:10,800 Speaker 4: And they like dynasties. 202 00:11:10,880 --> 00:11:14,640 Speaker 2: The numbers prove it. Like tanking, it's a one year deal. 203 00:11:14,880 --> 00:11:18,760 Speaker 2: There was nine really good players in this draft that'll 204 00:11:18,760 --> 00:11:21,720 Speaker 2: be Day one starters and maybe year three all stars 205 00:11:22,000 --> 00:11:23,040 Speaker 2: and nine teams tank. 206 00:11:23,440 --> 00:11:24,240 Speaker 4: I don't I think. 207 00:11:24,080 --> 00:11:28,800 Speaker 2: Load management's a bigger issue anyway. But the point being 208 00:11:28,880 --> 00:11:32,880 Speaker 2: is his whole thing is no more snack stack teams. 209 00:11:33,040 --> 00:11:33,880 Speaker 4: Everybody can win. 210 00:11:34,840 --> 00:11:36,800 Speaker 2: And maybe got lucky that it was a New York 211 00:11:36,880 --> 00:11:39,680 Speaker 2: team and that it was Wimby, but this is the 212 00:11:39,760 --> 00:11:44,400 Speaker 2: eighth champion in eight years. The numbers were sensational. It 213 00:11:44,760 --> 00:11:49,600 Speaker 2: was the biggest NBA championship in terms of discussion. I mean, 214 00:11:49,640 --> 00:11:52,080 Speaker 2: you have to go back to Katie and the Warriors. 215 00:11:52,320 --> 00:11:54,559 Speaker 2: You got to go back nine ten years, Like everybody 216 00:11:54,559 --> 00:11:57,440 Speaker 2: in the neighborhood. You're on a plane. People are watching it, 217 00:11:57,480 --> 00:11:59,840 Speaker 2: they're talking about it. I mean, I'm on the East coast. 218 00:12:00,000 --> 00:12:02,360 Speaker 2: We could I've never seen more Nick's gear. 219 00:12:02,520 --> 00:12:05,280 Speaker 4: It was everywhere. And I was in Rhode Island, which is. 220 00:12:05,280 --> 00:12:09,040 Speaker 2: Closure to the Celtics, and it was Nicks everywhere. And 221 00:12:09,080 --> 00:12:11,680 Speaker 2: I think to myself, did Adam get it right? Which 222 00:12:11,760 --> 00:12:15,120 Speaker 2: is if we create this league where you have, you know, 223 00:12:15,400 --> 00:12:21,400 Speaker 2: tat twelve years, eleven different champions, that big picture beats 224 00:12:21,440 --> 00:12:27,360 Speaker 2: the dynasty over the course, you know, long tarmac, over 225 00:12:27,400 --> 00:12:28,240 Speaker 2: the course of time. 226 00:12:28,600 --> 00:12:29,960 Speaker 4: You know, that's interesting. 227 00:12:30,040 --> 00:12:34,520 Speaker 1: I think that he did it because owners want a 228 00:12:34,600 --> 00:12:36,880 Speaker 1: chance to win. And I think I don't know that 229 00:12:36,920 --> 00:12:41,200 Speaker 1: he necessarily did it because it was for the TV ratings. 230 00:12:41,280 --> 00:12:44,480 Speaker 1: I think he like, if you're the owner of the Bucks, 231 00:12:44,520 --> 00:12:46,280 Speaker 1: you want to have a chance to keep you honest. 232 00:12:46,320 --> 00:12:48,400 Speaker 1: And I know Giannis is about to leave. But Giannis 233 00:12:48,440 --> 00:12:51,880 Speaker 1: has signed three contract extensions with Milwaukee and he got 234 00:12:51,880 --> 00:12:55,840 Speaker 1: a title. Yogic signs contract extensions with Denver and got 235 00:12:55,840 --> 00:12:57,960 Speaker 1: a title. I think that he didn't want it to 236 00:12:58,040 --> 00:13:03,840 Speaker 1: be only tax breaks in South Beach or La and 237 00:13:03,880 --> 00:13:06,280 Speaker 1: glitz and glamour in Hollywood. I think he wanted you 238 00:13:06,400 --> 00:13:10,240 Speaker 1: to he wanted owners in Oklahoma City and Milwaukee and 239 00:13:10,320 --> 00:13:12,920 Speaker 1: Denver and other places to feel like they had a 240 00:13:13,000 --> 00:13:16,280 Speaker 1: legit shot at winning. And yes, this year was a 241 00:13:16,280 --> 00:13:18,880 Speaker 1: perfect storm of fifty three years and the Knicks and 242 00:13:18,920 --> 00:13:23,440 Speaker 1: the number one market and this freak of nature in Wemby. 243 00:13:24,120 --> 00:13:27,079 Speaker 1: But you know, like last year it was Indiana against 244 00:13:27,160 --> 00:13:29,640 Speaker 1: Oklahoma City and no one was saying that the ratings 245 00:13:29,640 --> 00:13:34,120 Speaker 1: were like out out of control or crazy, but it 246 00:13:34,280 --> 00:13:37,520 Speaker 1: was compelling, Like if you were watching it, we talked 247 00:13:37,520 --> 00:13:37,880 Speaker 1: about it. 248 00:13:37,880 --> 00:13:42,720 Speaker 4: It was like, well, can anybody win? That's new? That's new, Like, 249 00:13:42,760 --> 00:13:44,199 Speaker 4: can anybody win? 250 00:13:44,800 --> 00:13:48,079 Speaker 1: And I do think that that because like the Pacers 251 00:13:48,120 --> 00:13:51,040 Speaker 1: took the Thunder to Game seven, like that was a 252 00:13:51,120 --> 00:13:54,200 Speaker 1: wild set of circumstances, and so I do think like, 253 00:13:54,559 --> 00:13:56,400 Speaker 1: you know, the Vegas odds for next year in the 254 00:13:56,520 --> 00:14:02,720 Speaker 1: NBA say that it is Thunder, Spur, Knicks, and Celtics, 255 00:14:03,040 --> 00:14:06,719 Speaker 1: and then there is a huge gap before you get 256 00:14:06,760 --> 00:14:09,720 Speaker 1: to the fifth team. And I don't think that's right. 257 00:14:10,400 --> 00:14:13,080 Speaker 1: Like I don't know who the fifth team is, whether 258 00:14:13,120 --> 00:14:15,680 Speaker 1: you think it should be Denver or you think it 259 00:14:15,679 --> 00:14:18,760 Speaker 1: should Detroit or whoever you think it should be. 260 00:14:19,320 --> 00:14:19,560 Speaker 4: But I. 261 00:14:21,120 --> 00:14:24,600 Speaker 1: Think that what's happening now, because of what Adam Silver 262 00:14:24,680 --> 00:14:26,840 Speaker 1: has done, because of how good the talent is in 263 00:14:26,880 --> 00:14:29,280 Speaker 1: the NBA, because of the three point shot, because of 264 00:14:29,280 --> 00:14:30,480 Speaker 1: a hundred different things. 265 00:14:31,360 --> 00:14:34,040 Speaker 4: I do think that we're into entering into an era. 266 00:14:33,960 --> 00:14:35,880 Speaker 1: Where it's going to be very tough to be a 267 00:14:35,960 --> 00:14:40,960 Speaker 1: dynasty and entering the playoffs, it's not two or three 268 00:14:41,000 --> 00:14:44,240 Speaker 1: teams can win, it's like eight or nine teams can win. 269 00:14:44,720 --> 00:14:47,239 Speaker 2: Yeah, well, I mean, and also with the new aprons, 270 00:14:47,520 --> 00:14:49,960 Speaker 2: you can't have one bad contract. I mean a prime 271 00:14:50,000 --> 00:14:54,600 Speaker 2: example is Brown and Tatum aren't considered bad contracts. Right, 272 00:14:54,680 --> 00:14:57,200 Speaker 2: They're seventy percent of the cap, and they had to 273 00:14:57,280 --> 00:15:01,080 Speaker 2: flush out Porzingis and al Horford and suddenly you look 274 00:15:01,160 --> 00:15:03,520 Speaker 2: up and you're like, oh, they're just not good enough 275 00:15:03,720 --> 00:15:07,360 Speaker 2: in the front line, right, and they're probably gonna have 276 00:15:07,400 --> 00:15:09,440 Speaker 2: to move Jalen Brown, and we think. 277 00:15:09,280 --> 00:15:10,800 Speaker 4: Brad Stevens is excellent. 278 00:15:11,280 --> 00:15:14,520 Speaker 2: When you watch home Gren disintegrate against Wemby, and you're like, 279 00:15:15,360 --> 00:15:16,560 Speaker 2: is that a bad contract? 280 00:15:16,840 --> 00:15:20,280 Speaker 4: Jadub gets hurt again? Is that a bad contract? 281 00:15:20,520 --> 00:15:22,960 Speaker 2: It used to be even Jerry West, you could have 282 00:15:22,960 --> 00:15:26,520 Speaker 2: a lousy contract on your roster. It didn't get in 283 00:15:26,640 --> 00:15:29,320 Speaker 2: the way. It wasn't a barrier to a title. Now, 284 00:15:29,360 --> 00:15:34,440 Speaker 2: Oklahoma City, you're like, well, San Antonio's got the d 285 00:15:34,520 --> 00:15:38,040 Speaker 2: Aaron Fox deal, he'll be better. But they're so inexpensive 286 00:15:38,040 --> 00:15:40,600 Speaker 2: of their three best players that it doesn't matter. And 287 00:15:40,640 --> 00:15:42,480 Speaker 2: you look at Oklahoma City now and you're like, oh, 288 00:15:42,480 --> 00:15:46,040 Speaker 2: they've got to make choices Hart and Steam, Jay Dubb Holmgren, 289 00:15:46,080 --> 00:15:49,440 Speaker 2: You're like, oh, yeah, that's probably by next year they're 290 00:15:49,440 --> 00:15:51,720 Speaker 2: gonna lose somebody off the bench. So what I think 291 00:15:51,760 --> 00:15:54,960 Speaker 2: it really, what it really creates is that's why the 292 00:15:55,000 --> 00:15:57,680 Speaker 2: Lakers are so fascinating. It's like, Okay, you can bring 293 00:15:57,800 --> 00:16:01,920 Speaker 2: back Lebron, Austin and Luca, three. 294 00:16:01,680 --> 00:16:02,880 Speaker 4: Guys that need to ball him. 295 00:16:02,880 --> 00:16:05,600 Speaker 2: You're not really so then you can't bring a rim 296 00:16:05,640 --> 00:16:08,640 Speaker 2: defender and a wing defender, Like you can't do both. 297 00:16:09,080 --> 00:16:11,840 Speaker 2: So I think the New League isn't just about players. 298 00:16:11,880 --> 00:16:15,480 Speaker 2: It's like, man, you you can't make a big mistake 299 00:16:15,520 --> 00:16:18,160 Speaker 2: as a GM. You just have to let guys walk. 300 00:16:18,960 --> 00:16:20,120 Speaker 4: Yeah, you have you have to. 301 00:16:20,120 --> 00:16:22,920 Speaker 1: I mean, like, which is listen. Sam Presty to me 302 00:16:23,000 --> 00:16:25,120 Speaker 1: is the best. We've talked about him before in Oklahoma 303 00:16:25,160 --> 00:16:27,160 Speaker 1: City because like, what he also has with all the 304 00:16:27,240 --> 00:16:31,040 Speaker 1: draft flexibility is, you know, he can just be like, oh, 305 00:16:31,240 --> 00:16:34,320 Speaker 1: you have an awesome player on a cheap contract, but 306 00:16:34,400 --> 00:16:37,240 Speaker 1: you're a bad team. I'm going to just go get 307 00:16:37,320 --> 00:16:41,160 Speaker 1: him from you, like he did it with Alex Caruso, 308 00:16:41,160 --> 00:16:43,600 Speaker 1: where he's like, we can't put Josh Giddy is good, 309 00:16:43,960 --> 00:16:46,400 Speaker 1: but Josh Giddy can't play for us because we've got 310 00:16:46,440 --> 00:16:48,520 Speaker 1: three guys in front of him. So I'm gonna go 311 00:16:48,720 --> 00:16:51,640 Speaker 1: So I'm going to go trade for Alex Caruso, make 312 00:16:51,720 --> 00:16:54,200 Speaker 1: him like twelve million bucks a year, and he's one 313 00:16:54,200 --> 00:16:55,800 Speaker 1: of the best defensive so like he can go out 314 00:16:55,840 --> 00:16:59,160 Speaker 1: and get him. Aj Mitchell's contract for Oklahoma City. He's like, 315 00:16:59,160 --> 00:17:01,800 Speaker 1: we're gonna go get him and he makes three million 316 00:17:01,840 --> 00:17:06,040 Speaker 1: bucks and so yeah, like that the star player on 317 00:17:06,119 --> 00:17:09,679 Speaker 1: the steel of the contract is I mean, it's like 318 00:17:09,720 --> 00:17:12,959 Speaker 1: in any sport, that's a huge, a huge edge. And 319 00:17:13,080 --> 00:17:16,040 Speaker 1: the but I think Adam Silver what he where he 320 00:17:16,240 --> 00:17:18,920 Speaker 1: might have lucked into this is he might be able 321 00:17:18,960 --> 00:17:23,480 Speaker 1: to get the best of both worlds because Wemby's gonna 322 00:17:23,480 --> 00:17:26,280 Speaker 1: be there for ten years, that's right, that's right, right, 323 00:17:26,400 --> 00:17:31,480 Speaker 1: like like like Apron mismanagement management like he is. He's 324 00:17:31,720 --> 00:17:34,800 Speaker 1: clearly such a force of nature, talent and such a 325 00:17:34,800 --> 00:17:37,920 Speaker 1: one of one talent that like, that guy's going to 326 00:17:37,960 --> 00:17:41,360 Speaker 1: be in Western Conference finals, in NBA finals for a decade, 327 00:17:41,480 --> 00:17:44,080 Speaker 1: barring injury, and we're going to just get to see 328 00:17:44,119 --> 00:17:46,040 Speaker 1: a bunch of people take shots at him and who 329 00:17:46,080 --> 00:17:48,680 Speaker 1: knows how many titles he'll come out of it with. Uh, 330 00:17:48,960 --> 00:17:52,120 Speaker 1: but he's gonna he's like, he's gonna get parody and 331 00:17:53,400 --> 00:17:56,120 Speaker 1: the next face of the league at the exact same time. 332 00:17:56,200 --> 00:17:58,200 Speaker 4: So the NBA is in very good shape. 333 00:18:00,800 --> 00:18:03,600 Speaker 2: Today's show is brought to you by our friends and 334 00:18:03,640 --> 00:18:07,720 Speaker 2: our presenting sponsor, hard Rock Bet, Florida Sportsbook. Listen, the 335 00:18:07,760 --> 00:18:11,560 Speaker 2: world's biggest soccer tournament is here. Everybody seeing the ratings. 336 00:18:11,880 --> 00:18:15,080 Speaker 2: Everybody's watching National Pride on the line. Superstar is chasing 337 00:18:15,080 --> 00:18:17,960 Speaker 2: immortality and for the next month, every match feels like 338 00:18:18,000 --> 00:18:20,480 Speaker 2: a final. If you haven't tried hard Rock Bet yet, 339 00:18:20,720 --> 00:18:22,680 Speaker 2: this is the time. 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Concerned about gambling in Florida, call one eight 367 00:19:39,440 --> 00:19:42,600 Speaker 2: three three play wise. In Indiana. If you are somebody 368 00:19:42,640 --> 00:19:45,000 Speaker 2: you know as a gambling problem wants help, call what 369 00:19:45,119 --> 00:19:48,560 Speaker 2: eight hundred and nine with it? In Arizona, Ohio, Virginia, 370 00:19:48,560 --> 00:19:51,399 Speaker 2: call one eight hundred. My reset gambling problem called one 371 00:19:51,440 --> 00:20:01,879 Speaker 2: eight hundred gambler. All right, every couple of years we 372 00:20:01,920 --> 00:20:04,880 Speaker 2: have the great pleasure to bring on Michael mulva Hill. 373 00:20:06,560 --> 00:20:09,560 Speaker 2: I try to be insightful, but he actually has it 374 00:20:09,600 --> 00:20:12,919 Speaker 2: on his business card. He's the president of Insight and 375 00:20:13,000 --> 00:20:17,080 Speaker 2: Analytics for Fox Sports. I mean, you know your thought 376 00:20:17,160 --> 00:20:20,280 Speaker 2: provoking when they did. Company just says, listen, this guy's 377 00:20:20,400 --> 00:20:23,879 Speaker 2: mister insight. Okay, mister insight. So let's get to the 378 00:20:23,880 --> 00:20:28,960 Speaker 2: World Cup because I'm fascinated. Let's say a couple of 379 00:20:29,000 --> 00:20:32,320 Speaker 2: years out the company comes to you and says, listen, 380 00:20:32,560 --> 00:20:34,600 Speaker 2: we want to go to advertisers and we want to 381 00:20:34,600 --> 00:20:36,919 Speaker 2: have a pitch. How many numbers? What are they going 382 00:20:37,000 --> 00:20:39,280 Speaker 2: to be? So you knew the time zone was working 383 00:20:39,280 --> 00:20:41,280 Speaker 2: in our favor, so they're going to be bigger than Katar. 384 00:20:42,119 --> 00:20:47,879 Speaker 2: But are you part of that process sort of guestimating 385 00:20:48,240 --> 00:20:49,399 Speaker 2: what the numbers will be. 386 00:20:50,240 --> 00:20:50,440 Speaker 3: Yeah. 387 00:20:50,480 --> 00:20:52,959 Speaker 6: Absolutely, First of all, thanks for having me on. It's 388 00:20:52,960 --> 00:20:54,960 Speaker 6: always really a pleasure to do this with you. It's 389 00:20:55,240 --> 00:20:57,920 Speaker 6: a lot of pressure to come on and be introduced 390 00:20:57,960 --> 00:21:00,920 Speaker 6: with who's the insights guy, but we'll. 391 00:21:00,760 --> 00:21:01,439 Speaker 3: Try to do it. 392 00:21:03,000 --> 00:21:04,639 Speaker 6: Look, I think if we were trying to make a 393 00:21:04,640 --> 00:21:08,280 Speaker 6: pitch about the success of this World Cup and how 394 00:21:08,320 --> 00:21:11,800 Speaker 6: it might be an indicator for the future of soccer, 395 00:21:11,840 --> 00:21:15,040 Speaker 6: in the future of the World Cup itself, it would 396 00:21:15,040 --> 00:21:17,840 Speaker 6: probably be that having this World Cup for us is 397 00:21:17,880 --> 00:21:20,640 Speaker 6: like having two NFL seasons in a single year. 398 00:21:21,440 --> 00:21:23,040 Speaker 3: The World Cup and the interest in it. 399 00:21:22,960 --> 00:21:26,600 Speaker 6: Has grown to a level where the reach of this 400 00:21:26,720 --> 00:21:29,879 Speaker 6: tournament is pretty comparable to the reach of an NFL 401 00:21:29,920 --> 00:21:32,560 Speaker 6: regular season. When we do a Fox NFL regular season, 402 00:21:32,600 --> 00:21:36,119 Speaker 6: we'll reach about one hundred and seventy million people. NBC 403 00:21:36,359 --> 00:21:40,640 Speaker 6: and ESPN, because they have fewer NFL exposures, they'll reach 404 00:21:40,680 --> 00:21:42,359 Speaker 6: maybe one hundred and thirty million people. 405 00:21:43,080 --> 00:21:44,680 Speaker 3: I think this World Cup has a chance to reach 406 00:21:44,720 --> 00:21:45,879 Speaker 3: one hundred and fifty million. 407 00:21:46,000 --> 00:21:50,480 Speaker 6: So it's somewhere between a primetime NFL package and a 408 00:21:50,520 --> 00:21:54,600 Speaker 6: Sunday afternoon NFL package with more doubleheaders and more windows. 409 00:21:54,640 --> 00:21:58,600 Speaker 6: So everybody understands that the NFL is the gold standard 410 00:21:58,720 --> 00:22:03,880 Speaker 6: for reach, for fan passion, for viewer engagement. And now 411 00:22:03,920 --> 00:22:07,920 Speaker 6: we have another event that's at least in the neighborhood 412 00:22:08,440 --> 00:22:10,639 Speaker 6: of an NFL regular season, just in terms of the 413 00:22:10,760 --> 00:22:13,680 Speaker 6: number of people that it touches and the amount of 414 00:22:13,720 --> 00:22:16,560 Speaker 6: engagement that it generates over these five and a half weeks. 415 00:22:17,440 --> 00:22:22,159 Speaker 2: So when I do my simulcast, I Hearten Fox, I 416 00:22:22,280 --> 00:22:25,480 Speaker 2: try to sort of gear my show toward a forty 417 00:22:25,480 --> 00:22:29,840 Speaker 2: two year old man married to kids, that really likes 418 00:22:29,840 --> 00:22:32,720 Speaker 2: sports but loves his family, and I'm going to fill 419 00:22:32,720 --> 00:22:34,600 Speaker 2: in some blanks for him. He's not sitting around watching 420 00:22:34,640 --> 00:22:37,800 Speaker 2: TV all the time, knowing there are diehards and there 421 00:22:37,800 --> 00:22:40,240 Speaker 2: are real casuals that listen. But that's why I gear it. 422 00:22:41,160 --> 00:22:46,560 Speaker 2: I would guess demographically, this is a younger audience, is it. 423 00:22:46,560 --> 00:22:50,600 Speaker 6: It's a little bit younger. What we tend to find 424 00:22:50,720 --> 00:22:53,800 Speaker 6: is that sports TV skws pretty old, right, Like, for 425 00:22:53,960 --> 00:22:56,840 Speaker 6: most of the events that we do, half the audience 426 00:22:56,920 --> 00:22:59,560 Speaker 6: is over the age of fifty. That's in a country 427 00:22:59,600 --> 00:23:02,280 Speaker 6: where half of the population is under the age of 428 00:23:02,320 --> 00:23:05,439 Speaker 6: thirty five. So TV viewing and sports viewing in general, 429 00:23:05,520 --> 00:23:10,679 Speaker 6: sku's pretty old. For the World Cup, our viewer is 430 00:23:10,720 --> 00:23:13,120 Speaker 6: about fifty percent more likely to be under the age 431 00:23:13,160 --> 00:23:16,359 Speaker 6: of twenty one than they would lead over sports that 432 00:23:16,440 --> 00:23:19,919 Speaker 6: we do. Right in general, about ten percent of our 433 00:23:19,960 --> 00:23:23,320 Speaker 6: audience is under age twenty one if you're talking football, baseball, whatever. 434 00:23:23,800 --> 00:23:27,360 Speaker 6: For the World Cup, it's more like fifteen percent. So 435 00:23:27,600 --> 00:23:31,320 Speaker 6: it's an audience that's still older than the general population, 436 00:23:32,119 --> 00:23:34,280 Speaker 6: but there's a lot more younger presence in there than 437 00:23:34,280 --> 00:23:36,280 Speaker 6: we see in other sports. Some of that is just 438 00:23:36,880 --> 00:23:40,280 Speaker 6: soccer fandom, you know, new generation that's more open to 439 00:23:40,320 --> 00:23:43,280 Speaker 6: soccer than maybe guys my age and older. And some 440 00:23:43,359 --> 00:23:46,959 Speaker 6: of it is just something as simple as it's summer vacation. 441 00:23:47,280 --> 00:23:50,919 Speaker 6: Right kids are home. The fifty plus population is still 442 00:23:50,920 --> 00:23:53,600 Speaker 6: in an office, they're in their workplace for a lot 443 00:23:53,640 --> 00:23:57,160 Speaker 6: of these games. The younger audience is home, they're off school, 444 00:23:57,240 --> 00:23:58,840 Speaker 6: and they're able to just tune in and watch a 445 00:23:58,880 --> 00:24:00,840 Speaker 6: couple games in a row. You know, you also said 446 00:24:00,840 --> 00:24:05,000 Speaker 6: something interesting about there are casual fans, there are diehard fans. 447 00:24:05,680 --> 00:24:09,639 Speaker 6: I think we sometimes sort of overestimate what that diehard 448 00:24:09,680 --> 00:24:13,960 Speaker 6: percentage really is. And when you talk about casuals, and diehards. 449 00:24:14,440 --> 00:24:17,960 Speaker 6: It's not fifty percent casuals and fifty percent diehards. It's 450 00:24:18,040 --> 00:24:23,440 Speaker 6: like ninety percent casuals and ten percent if that that 451 00:24:23,520 --> 00:24:27,560 Speaker 6: are really deeply, deeply engaged in it and know every 452 00:24:27,680 --> 00:24:30,240 Speaker 6: player and watch every match. You know, we did a 453 00:24:30,240 --> 00:24:32,960 Speaker 6: pretty interesting, I thought a pretty interesting piece of research 454 00:24:33,000 --> 00:24:36,560 Speaker 6: here where we went out prior to the tournament. We 455 00:24:36,600 --> 00:24:38,919 Speaker 6: asked American sports fans, are you likely to watch the 456 00:24:38,920 --> 00:24:41,920 Speaker 6: World Cup? If they said yes, then we said, okay, 457 00:24:41,920 --> 00:24:43,960 Speaker 6: We're going to read you the names of a bunch 458 00:24:43,960 --> 00:24:47,439 Speaker 6: of players, and I want you to tell me have 459 00:24:47,520 --> 00:24:48,520 Speaker 6: you ever heard of this guy? 460 00:24:48,840 --> 00:24:51,720 Speaker 3: Can you tell me what nation he plays for? That's it. 461 00:24:51,800 --> 00:24:53,240 Speaker 3: You know, that's a fairly low bar. 462 00:24:54,119 --> 00:24:57,240 Speaker 6: A majority of American sports fans who said they were 463 00:24:57,280 --> 00:25:01,359 Speaker 6: going to watch the World Cup could only correctly identify 464 00:25:01,680 --> 00:25:05,399 Speaker 6: Chris John, ro Ronaldo and Lionel Messi. So the forty 465 00:25:05,440 --> 00:25:09,560 Speaker 6: eighteen tournament where forty eight times a starting in eleven, 466 00:25:09,560 --> 00:25:11,960 Speaker 6: you're talking about over five hundred guys that are starting 467 00:25:11,960 --> 00:25:15,880 Speaker 6: players on World Cup teams. The average American sports fan 468 00:25:16,400 --> 00:25:19,359 Speaker 6: can identify two of them, and yet that lack of 469 00:25:19,400 --> 00:25:23,080 Speaker 6: familiarity does not prevent us at all from having the 470 00:25:23,119 --> 00:25:25,480 Speaker 6: success that we've had, people are still showing up because 471 00:25:25,480 --> 00:25:29,239 Speaker 6: they're showing up for the event, the energy, just the 472 00:25:29,400 --> 00:25:31,640 Speaker 6: enthusiasm that comes with the World Cup itself. 473 00:25:31,720 --> 00:25:33,200 Speaker 3: It's a little bit similar to March. 474 00:25:33,000 --> 00:25:36,320 Speaker 6: Madness in that way where you don't necessarily know the 475 00:25:36,320 --> 00:25:38,040 Speaker 6: players on a lot of these teams, but you're just 476 00:25:38,160 --> 00:25:42,399 Speaker 6: tuning in for the spirit that surrounds the event. And 477 00:25:42,480 --> 00:25:44,320 Speaker 6: I think that's been more true of the World Cup 478 00:25:44,359 --> 00:25:46,320 Speaker 6: than anything we've seen in a long long time. 479 00:25:46,440 --> 00:25:48,040 Speaker 3: I mean, I think a. 480 00:25:47,920 --> 00:25:50,720 Speaker 6: Feel good story that you would have to go back 481 00:25:50,760 --> 00:25:53,679 Speaker 6: a long way in American sports to find anything quite like. 482 00:25:53,720 --> 00:25:57,800 Speaker 2: It is messy, a bigger draw than a country, Like 483 00:25:57,880 --> 00:26:00,520 Speaker 2: how much the rating is tied to a star. We 484 00:26:00,600 --> 00:26:04,359 Speaker 2: know that a Peyton Manning or a Farv could really 485 00:26:04,400 --> 00:26:07,240 Speaker 2: move a Monday Night Football or a Fox number. The 486 00:26:07,280 --> 00:26:09,879 Speaker 2: Packers brand was big, but it does help if you 487 00:26:09,920 --> 00:26:11,240 Speaker 2: have far not Jordan Love. 488 00:26:11,560 --> 00:26:12,600 Speaker 4: Nothing against the latter. 489 00:26:12,640 --> 00:26:17,600 Speaker 2: It's just Brett was iconic in soccer or football, whatever 490 00:26:17,960 --> 00:26:20,000 Speaker 2: where you want to go on that is it the 491 00:26:20,000 --> 00:26:21,760 Speaker 2: star or the country? 492 00:26:23,440 --> 00:26:25,879 Speaker 6: You know, cop out answer, but it really is both. 493 00:26:26,240 --> 00:26:28,280 Speaker 6: I don't know that you would say it's one more 494 00:26:28,280 --> 00:26:32,320 Speaker 6: than the other. In this case, the numbers that we've 495 00:26:32,320 --> 00:26:34,760 Speaker 6: seen for the Argentina matches so far, the number that 496 00:26:34,760 --> 00:26:37,200 Speaker 6: we saw for the first Argentina match, which was over 497 00:26:37,600 --> 00:26:40,479 Speaker 6: nine million. I mean, I think that's clearly driven by 498 00:26:40,560 --> 00:26:43,960 Speaker 6: Messi more than it's driven Yes, Americans who are of 499 00:26:44,440 --> 00:26:44,919 Speaker 6: I think he. 500 00:26:45,600 --> 00:26:48,280 Speaker 2: Has the most draw. I mean, he's the Tiger Woods 501 00:26:48,320 --> 00:26:50,040 Speaker 2: of this tour. To me, it's messy. 502 00:26:50,240 --> 00:26:50,440 Speaker 3: Yeah. 503 00:26:50,760 --> 00:26:54,000 Speaker 6: I think you know three things that maybe drive viewership 504 00:26:54,320 --> 00:26:59,439 Speaker 6: star power That would be Messi and Rinaldo, history of 505 00:26:59,480 --> 00:27:03,040 Speaker 6: success from that nation. This is a Brazilian team that 506 00:27:03,119 --> 00:27:05,600 Speaker 6: probably doesn't have the star power of most of the 507 00:27:05,600 --> 00:27:08,359 Speaker 6: brazil teams that we've seen, and yet their game went 508 00:27:08,440 --> 00:27:13,359 Speaker 6: over ten million on English language TV for their first 509 00:27:13,400 --> 00:27:17,560 Speaker 6: game of this tournament. So the Brazil brand still really resonates. 510 00:27:17,800 --> 00:27:21,399 Speaker 6: And then the third piece is just personal attachment that 511 00:27:21,480 --> 00:27:24,440 Speaker 6: Americans have to the country. Is my family from there? 512 00:27:24,840 --> 00:27:25,960 Speaker 3: Have I there? 513 00:27:26,400 --> 00:27:29,800 Speaker 6: More Americans have visited England than any other country outside 514 00:27:29,800 --> 00:27:33,560 Speaker 6: of North America. So whether your family traces its roots 515 00:27:33,600 --> 00:27:35,800 Speaker 6: to England or not, there are a lot of Americans 516 00:27:35,800 --> 00:27:37,840 Speaker 6: that have a personal connection there. They have a personal 517 00:27:37,840 --> 00:27:41,520 Speaker 6: connection to Paris, even if they're not French. So I 518 00:27:41,520 --> 00:27:45,080 Speaker 6: think France tends to drive viewership. Germany's another good Western 519 00:27:45,119 --> 00:27:51,000 Speaker 6: European example. So there are the stars, there's the history 520 00:27:51,040 --> 00:27:53,440 Speaker 6: of success from a different country from a given country, 521 00:27:54,359 --> 00:27:57,240 Speaker 6: and then there's a personal connection that just an average 522 00:27:57,280 --> 00:28:01,840 Speaker 6: American sports fan might have because their grandparents grew up 523 00:28:01,880 --> 00:28:04,520 Speaker 6: in this country or they were there on a student 524 00:28:04,560 --> 00:28:07,600 Speaker 6: exchange program where they visited just as a tourist, and 525 00:28:07,680 --> 00:28:09,960 Speaker 6: I think those things tend to resonate in viewership. 526 00:28:10,000 --> 00:28:12,240 Speaker 3: For international competitions. 527 00:28:12,640 --> 00:28:17,800 Speaker 2: We know that places like Miami, highly diverse, its proximity 528 00:28:17,840 --> 00:28:22,639 Speaker 2: to Europe or a Central America, is going to be 529 00:28:22,680 --> 00:28:26,879 Speaker 2: a great soccer market. Los Angeles again, highly diverse. New 530 00:28:27,000 --> 00:28:30,520 Speaker 2: York City I would imagine does well. And I always 531 00:28:30,560 --> 00:28:34,680 Speaker 2: see Kansas City and I think good for them. How 532 00:28:34,720 --> 00:28:39,560 Speaker 2: does Michael Mulva Hill explain soccer's popularity in Kansas City? 533 00:28:40,480 --> 00:28:43,880 Speaker 6: First of all, just phenomenal sports market, right, I mean, 534 00:28:44,240 --> 00:28:48,080 Speaker 6: even before the Mahomes era, Kansas City was always one 535 00:28:48,080 --> 00:28:51,480 Speaker 6: of the stronger NFL markets, And in the last ten 536 00:28:51,560 --> 00:28:55,000 Speaker 6: years whatever it's been, their ratings have been as good 537 00:28:55,000 --> 00:28:56,960 Speaker 6: as any market in the country. So we know it's 538 00:28:56,960 --> 00:29:00,440 Speaker 6: a great sports market. In general, there's a great soccer 539 00:29:00,480 --> 00:29:02,280 Speaker 6: culture there. They were one of the first cities to 540 00:29:02,320 --> 00:29:07,560 Speaker 6: really embrace MLS and build a culture around an MLS team. 541 00:29:07,840 --> 00:29:09,680 Speaker 6: I think maybe that has something to do with the 542 00:29:09,720 --> 00:29:11,680 Speaker 6: fact that for a lot of those years when they 543 00:29:11,680 --> 00:29:15,760 Speaker 6: were building that soccer culture, the local baseball team wasn't 544 00:29:15,760 --> 00:29:18,360 Speaker 6: that competitive. Now, then there were years where the Royals 545 00:29:18,360 --> 00:29:20,760 Speaker 6: were very competitive, right, and obviously they won the World 546 00:29:20,800 --> 00:29:23,959 Speaker 6: Series within the last fifteen years, But for a lot 547 00:29:24,000 --> 00:29:25,920 Speaker 6: of those years, I think the door was open a 548 00:29:25,920 --> 00:29:29,400 Speaker 6: little bit because the baseball team wasn't as good, and 549 00:29:29,480 --> 00:29:31,480 Speaker 6: so it allowed soccer to get a little bit of 550 00:29:31,760 --> 00:29:35,080 Speaker 6: a toe hold. And because it's just a great sports 551 00:29:35,080 --> 00:29:38,320 Speaker 6: town in general, they've really been able to build something there. 552 00:29:38,320 --> 00:29:38,680 Speaker 3: They were the. 553 00:29:38,720 --> 00:29:45,280 Speaker 6: Number one market for the US Paraguay match the preliminary 554 00:29:45,400 --> 00:29:48,200 Speaker 6: numbers that we've seen these aren't final yet, I think 555 00:29:48,200 --> 00:29:50,320 Speaker 6: they're probably going to be the number one English language 556 00:29:50,320 --> 00:29:54,560 Speaker 6: market for the USA Australia match. And interesting to me 557 00:29:54,680 --> 00:29:58,720 Speaker 6: to see that. You know, soccer, which I think was 558 00:29:58,760 --> 00:30:02,640 Speaker 6: at one time and for many years, seen as something 559 00:30:02,680 --> 00:30:06,800 Speaker 6: that was for coastal elites and it was the sport 560 00:30:06,960 --> 00:30:09,920 Speaker 6: of the very affluent, and it was seen as very 561 00:30:10,000 --> 00:30:13,640 Speaker 6: suburban and the US was really unique in that regard 562 00:30:13,720 --> 00:30:16,120 Speaker 6: sport as the soccer is the sport of the people 563 00:30:16,560 --> 00:30:19,520 Speaker 6: pretty much in every country on Earth except the United States. 564 00:30:19,880 --> 00:30:23,760 Speaker 6: When you see soccer get beyond being something that's for 565 00:30:24,520 --> 00:30:29,320 Speaker 6: an upscale, coastal elite audience, and you see Kansas City 566 00:30:29,360 --> 00:30:32,480 Speaker 6: step forward as the number one market for the World 567 00:30:32,520 --> 00:30:35,960 Speaker 6: Cup in the English language TV. And it's not just 568 00:30:36,080 --> 00:30:38,320 Speaker 6: New York in LA. You know, you mentioned Miami. The 569 00:30:38,360 --> 00:30:42,000 Speaker 6: combined English and Spanish ratings in Miami will probably be 570 00:30:42,040 --> 00:30:43,480 Speaker 6: the best of any market. 571 00:30:43,200 --> 00:30:44,720 Speaker 3: For the US game. 572 00:30:44,840 --> 00:30:47,960 Speaker 6: Last Friday, Seattle showed up for the US game that 573 00:30:48,000 --> 00:30:50,960 Speaker 6: they they were one of the top rated markets. So 574 00:30:51,040 --> 00:30:54,920 Speaker 6: it's not just New York, LA. It's the heartland, it's 575 00:30:54,960 --> 00:31:00,720 Speaker 6: the Pacific Northwest, It's Miami as that hub of you know, 576 00:31:00,760 --> 00:31:04,040 Speaker 6: both English and Spanish language culture, and you're really seeing 577 00:31:04,080 --> 00:31:06,080 Speaker 6: it all over the country, which I think is a 578 00:31:06,120 --> 00:31:09,000 Speaker 6: great thing. It just sort of speaks to a broadening 579 00:31:09,040 --> 00:31:10,840 Speaker 6: of the appeal of the sport and just having a 580 00:31:10,880 --> 00:31:12,560 Speaker 6: bigger tent for everybody to get into. 581 00:31:13,640 --> 00:31:16,280 Speaker 2: Yeah, Orlando is another market that I've heard through the 582 00:31:16,360 --> 00:31:19,680 Speaker 2: years has embrace soccer. Atlanta, I think of that as 583 00:31:19,720 --> 00:31:23,960 Speaker 2: a college football market, Atlanta I imagine as Okay, yeah. 584 00:31:23,800 --> 00:31:25,920 Speaker 6: Look, I don't think there's a major market that's not 585 00:31:26,120 --> 00:31:30,160 Speaker 6: doing well, right. I think all wow, in every region 586 00:31:30,200 --> 00:31:34,240 Speaker 6: of the country, the big cities are all showing up 587 00:31:34,280 --> 00:31:36,720 Speaker 6: and they're all doing well. I do think there are, 588 00:31:36,880 --> 00:31:38,840 Speaker 6: as we said though, a few that really stand out, 589 00:31:38,840 --> 00:31:43,400 Speaker 6: whether that's Kansas City, Seattle, Dallas and Houston have both 590 00:31:43,440 --> 00:31:44,040 Speaker 6: been very good. 591 00:31:44,080 --> 00:31:45,560 Speaker 3: They're obviously host cities. 592 00:31:45,880 --> 00:31:47,600 Speaker 6: But I don't think there's a part of the country 593 00:31:47,600 --> 00:31:49,840 Speaker 6: that I look at and think, g it would be 594 00:31:49,920 --> 00:31:52,640 Speaker 6: nice if we were stronger here, Like it's really doing 595 00:31:52,680 --> 00:31:53,840 Speaker 6: well in every region.