1 00:00:02,480 --> 00:00:10,119 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. I'm Hannah Elliott and 2 00:00:10,160 --> 00:00:10,920 Speaker 1: I'm Matt Miller. 3 00:00:11,080 --> 00:00:12,520 Speaker 2: This is Hot Pursuit. 4 00:00:18,160 --> 00:00:21,640 Speaker 1: Coming up on today's podcast, we have a very special 5 00:00:21,960 --> 00:00:28,040 Speaker 1: farewell episode with our very own Keith Manton, who joined 6 00:00:28,040 --> 00:00:31,000 Speaker 1: Bloomberg as an automotive reporter in two thousand and nine 7 00:00:31,120 --> 00:00:36,120 Speaker 1: and has been covering cars, especially Ford since then. He 8 00:00:36,440 --> 00:00:40,200 Speaker 1: is really an institution at this point. I think he's 9 00:00:40,280 --> 00:00:43,680 Speaker 1: been reporting for over forty years. 10 00:00:43,760 --> 00:00:48,559 Speaker 2: On cars, on cars for over forty years, so he 11 00:00:48,600 --> 00:00:51,479 Speaker 2: spends way back into the eighties. Very cool to talk 12 00:00:51,520 --> 00:00:56,120 Speaker 2: to Keith. I have relied on him for decades in 13 00:00:56,200 --> 00:01:01,080 Speaker 2: terms of getting help in my coverage of the automotive industry, 14 00:01:01,200 --> 00:01:03,800 Speaker 2: and like, whenever I have a really big interview, I'll 15 00:01:03,800 --> 00:01:07,759 Speaker 2: call up Keith and just game plan with him about 16 00:01:07,800 --> 00:01:09,520 Speaker 2: what I should ask and what we want to get 17 00:01:09,520 --> 00:01:14,920 Speaker 2: out of it. So, yeah, a real resource will be lost. 18 00:01:14,959 --> 00:01:17,520 Speaker 2: But also it's so cool for him, like getting to 19 00:01:17,640 --> 00:01:18,600 Speaker 2: another stage. 20 00:01:18,280 --> 00:01:22,720 Speaker 1: In life completely and he's still he's still young. I mean, 21 00:01:22,760 --> 00:01:27,480 Speaker 1: he's still running marathons and has quite a vibrant life 22 00:01:27,520 --> 00:01:29,200 Speaker 1: with his with his Subaru. 23 00:01:29,280 --> 00:01:31,920 Speaker 2: He tells us and his family, Yeah, we'll get into 24 00:01:31,959 --> 00:01:35,880 Speaker 2: that we're also going to talk about Audi. I mean, 25 00:01:36,000 --> 00:01:38,880 Speaker 2: the German car industry, as we've been discussing, is going 26 00:01:38,959 --> 00:01:45,200 Speaker 2: through such upheaval and it has resulted in an amazing 27 00:01:45,200 --> 00:01:49,040 Speaker 2: amount of job losses at audi parent company Folkswagen, and 28 00:01:49,080 --> 00:01:53,120 Speaker 2: as well as their individual divisions. Those job losses extend 29 00:01:53,160 --> 00:01:57,760 Speaker 2: to BMW as well. Now we know thousands of jobs 30 00:01:57,800 --> 00:02:02,559 Speaker 2: will be lost there and Mercedes. But in a way, 31 00:02:02,720 --> 00:02:07,120 Speaker 2: I think Audi has already had its crisis, and so 32 00:02:07,800 --> 00:02:09,920 Speaker 2: this is one company that I think is right for 33 00:02:10,000 --> 00:02:13,960 Speaker 2: a rebound. And you saw one of their new vehicle 34 00:02:14,000 --> 00:02:16,839 Speaker 2: offerings this week. That's part of the reason that you're 35 00:02:16,880 --> 00:02:19,840 Speaker 2: in New York. Plus, I want to touch again on 36 00:02:19,919 --> 00:02:26,880 Speaker 2: the Mercedes AMG GT, like the whole lineup. I'm driving 37 00:02:26,919 --> 00:02:29,880 Speaker 2: the GT Pro right now, which, as we said last week, 38 00:02:29,919 --> 00:02:32,640 Speaker 2: is kind of like the if you want to make 39 00:02:32,680 --> 00:02:36,320 Speaker 2: a nine to eleven analogy, it's the GT three of 40 00:02:37,440 --> 00:02:43,239 Speaker 2: their lineup. They have also the GT sixty three se Performance, 41 00:02:43,280 --> 00:02:46,440 Speaker 2: which is a mouthful. And you know they're all very expensive, 42 00:02:46,480 --> 00:02:49,959 Speaker 2: but that's like the turbos you could just buy. I 43 00:02:50,000 --> 00:02:52,040 Speaker 2: guess you could buy an older one, but I've been 44 00:02:52,040 --> 00:02:54,000 Speaker 2: thinking about it a lot lately. Because I've been driving it, 45 00:02:54,040 --> 00:02:58,880 Speaker 2: and because I've been hearing people on other podcasts complain 46 00:02:58,919 --> 00:03:03,919 Speaker 2: about like just rich guy go fast cars. So Doug 47 00:03:04,040 --> 00:03:09,200 Speaker 2: and co on the Cars and Bid podcasts got a 48 00:03:09,280 --> 00:03:13,920 Speaker 2: letter this week explaining or complaining that McLaren's are just 49 00:03:13,960 --> 00:03:17,720 Speaker 2: a rich guy, go fast car. Right that there. I 50 00:03:17,720 --> 00:03:20,480 Speaker 2: guess the idea is that they're super expensive. That's the 51 00:03:20,480 --> 00:03:23,320 Speaker 2: only barrier to entry, but otherwise they work fine and 52 00:03:23,320 --> 00:03:27,200 Speaker 2: there's nothing super special about them. Those guys pushed back 53 00:03:27,240 --> 00:03:31,600 Speaker 2: on it, Yeah, go ahead, but they were sort of 54 00:03:31,760 --> 00:03:36,480 Speaker 2: arguing for these enthusiast cars, these special, you know, high 55 00:03:36,640 --> 00:03:44,440 Speaker 2: end vehicles that weed out the rich guys who don't 56 00:03:44,480 --> 00:03:46,800 Speaker 2: know or don't care, right, because you've got a deal, 57 00:03:46,840 --> 00:03:49,400 Speaker 2: if you want to kontash Hannah for example, you've got 58 00:03:49,440 --> 00:03:53,360 Speaker 2: to deal with, you know, the difficulty driving it, the 59 00:03:53,360 --> 00:03:58,200 Speaker 2: fact that there's no cup holders or whatever. And their 60 00:03:58,200 --> 00:04:01,360 Speaker 2: pushback was that, hey, McLaren has its own problems as well, 61 00:04:01,360 --> 00:04:05,040 Speaker 2: but I don't understand why you need to have problems 62 00:04:05,040 --> 00:04:07,840 Speaker 2: in the vehicle to make it like enthusiast approved. 63 00:04:08,280 --> 00:04:12,760 Speaker 1: Right, Yeah, something that's problematic doesn't make it virtuous. That 64 00:04:12,840 --> 00:04:15,520 Speaker 1: exactly backward logic and. 65 00:04:15,680 --> 00:04:18,880 Speaker 2: And then I was thinking, if there is a rich 66 00:04:18,960 --> 00:04:22,560 Speaker 2: guy go fast car, like a multiple one hundred thousand dollars, 67 00:04:23,360 --> 00:04:31,800 Speaker 2: super high horsepower, absolutely beautifully designed vehicle. These Mercedes amggts 68 00:04:31,880 --> 00:04:35,640 Speaker 2: are it. And I don't mean that in a bad way, 69 00:04:35,720 --> 00:04:38,040 Speaker 2: but like they're very expensive, right, they're over two hundred 70 00:04:38,080 --> 00:04:43,039 Speaker 2: thousand dollars for the cheapest one. They're incredibly fast, like 71 00:04:43,120 --> 00:04:45,720 Speaker 2: six hundred or seven hundred or eight hundred horse power 72 00:04:45,800 --> 00:04:49,040 Speaker 2: depending on the version that you buy, and but they're 73 00:04:49,080 --> 00:04:54,719 Speaker 2: so flawless, Like the operation is seamless. It's easy, but 74 00:04:54,839 --> 00:05:00,680 Speaker 2: it's also exhilarating. It's not like it's not at all, right, 75 00:05:00,760 --> 00:05:04,279 Speaker 2: it sounds amazing. They're comfortable to drive, they're luxurious, but 76 00:05:04,279 --> 00:05:07,560 Speaker 2: they're amazing gts. Like I feel like this is this 77 00:05:07,720 --> 00:05:11,000 Speaker 2: is one of those cars that you just can't take 78 00:05:11,000 --> 00:05:11,920 Speaker 2: anything wrong with it. 79 00:05:12,240 --> 00:05:16,159 Speaker 1: I think what you're describing is the opposite of how 80 00:05:16,200 --> 00:05:19,480 Speaker 1: you defined rich guy go fast. I mean everything you're 81 00:05:19,520 --> 00:05:27,800 Speaker 1: describing depicts nuance and character and personality and intelligence and 82 00:05:28,000 --> 00:05:32,240 Speaker 1: thoughtfulness in the engineering and design of the vehicle. And 83 00:05:32,279 --> 00:05:35,680 Speaker 1: to me, if I'm understanding your definition of rich guy 84 00:05:35,760 --> 00:05:38,680 Speaker 1: go fast, that's just like sort of a generic fast 85 00:05:38,720 --> 00:05:42,960 Speaker 1: cars that people buy just to show off and to me, 86 00:05:44,000 --> 00:05:46,159 Speaker 1: I don't know about you, but I don't actually see 87 00:05:46,200 --> 00:05:50,000 Speaker 1: that many AMGGT sixty threes around and I drive through 88 00:05:50,000 --> 00:05:52,800 Speaker 1: Beverly Hills every single day. I don't see that many 89 00:05:52,839 --> 00:05:55,520 Speaker 1: of them. I actually think you kind of need to know, 90 00:05:56,760 --> 00:05:59,960 Speaker 1: you need to know what you're doing to have one 91 00:06:00,120 --> 00:06:03,440 Speaker 1: and appreciate it, because it's not ubiquitous like a nine 92 00:06:03,440 --> 00:06:05,719 Speaker 1: to eleven. Tell me if you disagree with that. 93 00:06:05,880 --> 00:06:07,600 Speaker 2: No, No, I think you're right about that, but it 94 00:06:07,640 --> 00:06:12,320 Speaker 2: is I guess the one drawback I guess in part 95 00:06:12,360 --> 00:06:14,560 Speaker 2: of the definition of a rich guy go fast car 96 00:06:14,760 --> 00:06:19,360 Speaker 2: is you know, the showoff factor or the wow factor, 97 00:06:19,520 --> 00:06:22,520 Speaker 2: and you do maybe not get that as much with 98 00:06:22,600 --> 00:06:25,240 Speaker 2: the AMGGT as you do with a Ferrari or a 99 00:06:25,279 --> 00:06:29,520 Speaker 2: Lamborghini or a McLaren because it doesn't have because they 100 00:06:29,520 --> 00:06:34,400 Speaker 2: still do make at Mercedes affordable cars right or practical cars. 101 00:06:35,560 --> 00:06:39,200 Speaker 2: But I think this one is just so special. And 102 00:06:39,240 --> 00:06:42,680 Speaker 2: I've driven now I think three at least three versions 103 00:06:42,720 --> 00:06:44,400 Speaker 2: of this, or four or five if you count the 104 00:06:44,400 --> 00:06:48,000 Speaker 2: four door versions, which I which I don't enjoy as much. 105 00:06:48,720 --> 00:06:53,360 Speaker 2: They're just such amazing vehicles. I can't believe how good 106 00:06:53,400 --> 00:06:56,039 Speaker 2: they are, how easy they are to drive fast, and 107 00:06:56,120 --> 00:06:58,760 Speaker 2: yet they stay exhilarating in fun when you throw them 108 00:06:58,760 --> 00:07:02,600 Speaker 2: in to corners. This sound is amazing, even though it's 109 00:07:02,640 --> 00:07:05,839 Speaker 2: a turbocharged engine like you still get and it's not 110 00:07:05,960 --> 00:07:11,160 Speaker 2: a manufactured sound coming through your stereo. Yes, they have 111 00:07:11,320 --> 00:07:14,040 Speaker 2: like certain pipes coming from the engine into the cabin, 112 00:07:14,120 --> 00:07:19,160 Speaker 2: but it's still real. It's so comfortable. I was thinking 113 00:07:19,280 --> 00:07:22,120 Speaker 2: yesterday while I was driving it back from I went 114 00:07:22,160 --> 00:07:24,240 Speaker 2: over to FMI in New Jersey, one of the press 115 00:07:24,240 --> 00:07:26,440 Speaker 2: fleet managers, and to pick something up that I left 116 00:07:26,440 --> 00:07:28,720 Speaker 2: in the Lamborghini. And I was driving it back and thinking, 117 00:07:28,720 --> 00:07:30,840 Speaker 2: how could they make this better? And I thought, for 118 00:07:30,920 --> 00:07:33,960 Speaker 2: a moment, I guess if it were a V ten 119 00:07:34,120 --> 00:07:37,000 Speaker 2: or a twelve cylinder, and they did have previously, you know, 120 00:07:37,040 --> 00:07:39,400 Speaker 2: the sixty five instead of the sixty three, which was 121 00:07:39,440 --> 00:07:42,200 Speaker 2: the twelve cylinder. That obviously makes it heavy and more 122 00:07:42,200 --> 00:07:45,280 Speaker 2: of a GT car. But I really think you struggle 123 00:07:45,360 --> 00:07:48,640 Speaker 2: to pick away to improve on the Mercedes AMGGT. It's 124 00:07:48,720 --> 00:07:49,640 Speaker 2: just such a good car. 125 00:07:50,640 --> 00:07:55,080 Speaker 1: I completely agree, and I think even though Mercedes has 126 00:07:55,160 --> 00:08:01,960 Speaker 1: not been immune to a disappointing results, disappointing earnings, disappointing 127 00:08:02,160 --> 00:08:05,240 Speaker 1: landscape in China, et cetera, et cetera. The more that 128 00:08:05,280 --> 00:08:09,920 Speaker 1: it leans into this type of vehicle, which yes, it's expensive, 129 00:08:10,280 --> 00:08:13,320 Speaker 1: it has high margins because there's a high probability of 130 00:08:13,400 --> 00:08:19,720 Speaker 1: upgrades and personalization, and it's also an incredible combustion engine 131 00:08:19,800 --> 00:08:25,000 Speaker 1: driving machine. The more mercees leans into those this stronger 132 00:08:25,040 --> 00:08:27,880 Speaker 1: it's going to be, at least in the US. And 133 00:08:28,320 --> 00:08:33,280 Speaker 1: so I completely agree. As you know, the E Performance 134 00:08:33,400 --> 00:08:36,200 Speaker 1: version was my car of the Year a few years ago. 135 00:08:37,200 --> 00:08:39,079 Speaker 2: Or was it last year? Just last year? 136 00:08:39,520 --> 00:08:47,280 Speaker 1: Time flies, Time flies, Yeah, I totally agree. I as 137 00:08:47,320 --> 00:08:51,439 Speaker 1: I said, I would probably choose it over a nine 138 00:08:51,480 --> 00:08:56,520 Speaker 1: to eleven because not because I think it drives better 139 00:08:56,559 --> 00:08:58,720 Speaker 1: than a nine to eleven, but only because it's a 140 00:08:58,720 --> 00:09:03,600 Speaker 1: little more rare, and I like that idea totally. It's 141 00:09:03,640 --> 00:09:06,320 Speaker 1: a little bit different. I don't even think it looks 142 00:09:06,400 --> 00:09:09,520 Speaker 1: necessarily better than a nine to eleven. It looks different 143 00:09:09,520 --> 00:09:10,439 Speaker 1: from a nine to eleven. 144 00:09:10,840 --> 00:09:13,319 Speaker 2: I think it's better looking, you really, And I'm a 145 00:09:13,400 --> 00:09:17,800 Speaker 2: nine to eleven like obviously a great car, yeah, man, 146 00:09:18,120 --> 00:09:21,280 Speaker 2: Like to me, the nine to eleven is the answer 147 00:09:21,320 --> 00:09:27,400 Speaker 2: to almost every car need if you have the money 148 00:09:27,440 --> 00:09:30,520 Speaker 2: and the benefit of what you can get with a 149 00:09:30,559 --> 00:09:34,560 Speaker 2: nine to eleven over this is even a new one. 150 00:09:34,720 --> 00:09:36,680 Speaker 2: You can get a stick you can't get a manual 151 00:09:36,720 --> 00:09:39,679 Speaker 2: transmission with this car, and if you're willing to go 152 00:09:39,760 --> 00:09:41,959 Speaker 2: for a slightly used one, you can get a naturally 153 00:09:42,000 --> 00:09:46,680 Speaker 2: aspirated car. And I those are huge pluses for me. 154 00:09:47,000 --> 00:09:48,880 Speaker 2: But if I were going to buy a new car 155 00:09:49,080 --> 00:09:53,000 Speaker 2: and I wanted a GT, I think I would take 156 00:09:53,040 --> 00:09:55,160 Speaker 2: this over the nine to eleven two for the same reason. 157 00:09:55,480 --> 00:10:00,880 Speaker 2: It's just less ubiquitous, it's more rare. It's it's not 158 00:10:00,960 --> 00:10:04,480 Speaker 2: in every driveway in I guess for you Beverly Hills 159 00:10:04,480 --> 00:10:09,440 Speaker 2: for me like Scarsdale, right or Greenwich. And it's also 160 00:10:10,480 --> 00:10:13,480 Speaker 2: such a I don't know, I've only driven them for 161 00:10:13,520 --> 00:10:16,119 Speaker 2: a week each, but I imagine it's such a reliable 162 00:10:16,160 --> 00:10:19,240 Speaker 2: car because it's a Mercedes with a powertrain that they've 163 00:10:19,240 --> 00:10:23,200 Speaker 2: been using for years and years, and it's such a 164 00:10:23,240 --> 00:10:27,640 Speaker 2: comfortable drive. It is very expensive, right, the one I'm 165 00:10:27,720 --> 00:10:30,960 Speaker 2: driving is the one I would choose, the GT sixty 166 00:10:31,000 --> 00:10:35,719 Speaker 2: three Pro because it doesn't have the hybrid complication of 167 00:10:35,760 --> 00:10:39,120 Speaker 2: the of the E performance. It's not as high horse power, 168 00:10:39,120 --> 00:10:41,480 Speaker 2: but it's five hundred pounds lighter, so it's a little 169 00:10:41,520 --> 00:10:46,160 Speaker 2: bit more nimble and it's a little bit less expensive. 170 00:10:46,200 --> 00:10:49,720 Speaker 2: It starts at two hundred and two thousand dollars. And 171 00:10:49,760 --> 00:10:53,840 Speaker 2: the one I am driving, which is in like I 172 00:10:53,840 --> 00:10:55,840 Speaker 2: think they call it moon white. 173 00:10:56,480 --> 00:10:57,439 Speaker 3: Oh cool. 174 00:10:57,920 --> 00:11:00,800 Speaker 2: Normally I'm not a white car fan, but I actually 175 00:11:00,880 --> 00:11:06,880 Speaker 2: really like this one in exactly moonlight white. Magno. It's 176 00:11:06,920 --> 00:11:11,400 Speaker 2: like a It's like a matte ish but not totally 177 00:11:11,480 --> 00:11:15,080 Speaker 2: matt not a dry mat but a really nice matte 178 00:11:15,120 --> 00:11:18,240 Speaker 2: white that I mean. It just looks incredible. It's optioned 179 00:11:18,320 --> 00:11:21,439 Speaker 2: up to two hundred and sixteen thousand, so still expensive 180 00:11:21,480 --> 00:11:23,400 Speaker 2: for me, but if I had the money, I think 181 00:11:23,400 --> 00:11:25,480 Speaker 2: I would I would definitely take one over at nine 182 00:11:25,520 --> 00:11:26,240 Speaker 2: to eleven turbo. 183 00:11:26,679 --> 00:11:29,160 Speaker 1: These are cars that make us smile, and I think 184 00:11:29,280 --> 00:11:31,679 Speaker 1: life is too short to drive cars that don't make 185 00:11:31,720 --> 00:11:33,760 Speaker 1: you smile. Whatever that means for you. 186 00:11:34,160 --> 00:11:36,200 Speaker 2: By the way, I'm sure I've told you a million times, 187 00:11:36,240 --> 00:11:38,240 Speaker 2: but speaking of cars that make me smile, I was 188 00:11:38,280 --> 00:11:42,320 Speaker 2: having lunch with an executive from Audi today and I 189 00:11:42,360 --> 00:11:44,760 Speaker 2: was telling her the story of picking up my first 190 00:11:44,800 --> 00:11:47,640 Speaker 2: ever car. So when I was when I got my 191 00:11:47,679 --> 00:11:51,199 Speaker 2: first job at Bloomberg in Berlin in the year two thousand, 192 00:11:51,760 --> 00:11:55,200 Speaker 2: I was ready to buy my first new car. I 193 00:11:55,360 --> 00:11:58,800 Speaker 2: like got some money from my grandmother for a down 194 00:11:58,800 --> 00:12:01,000 Speaker 2: payment and then took a loan for the rest to 195 00:12:01,080 --> 00:12:05,040 Speaker 2: buy an Audi A four A Vaunt, which is the 196 00:12:05,080 --> 00:12:08,480 Speaker 2: wagon version in Dolphin Gray. I chose the two point 197 00:12:08,520 --> 00:12:11,800 Speaker 2: five Leader TDI they offered the one point nine or 198 00:12:11,840 --> 00:12:15,480 Speaker 2: the two point five TDI, because I thought, I want 199 00:12:15,640 --> 00:12:18,680 Speaker 2: a little bit more torque, and I want diesel because 200 00:12:18,720 --> 00:12:21,680 Speaker 2: I'm gonna be driving long distances in Europe. I got 201 00:12:21,679 --> 00:12:25,280 Speaker 2: a stick shift, and I got like a suede interior 202 00:12:25,360 --> 00:12:29,040 Speaker 2: package cool, and I picked it up in English dot 203 00:12:29,200 --> 00:12:33,360 Speaker 2: so that like just talking about that with her was 204 00:12:33,520 --> 00:12:35,640 Speaker 2: brought back such a huge smile to my face and 205 00:12:36,000 --> 00:12:39,040 Speaker 2: such amazing memories, Like I still remember the day I 206 00:12:39,120 --> 00:12:41,920 Speaker 2: rocked up on the train and like took a taxi 207 00:12:42,320 --> 00:12:45,240 Speaker 2: to the Audi factory picked up my first brand new 208 00:12:45,280 --> 00:12:47,880 Speaker 2: car and got like the little keychain and the booklet 209 00:12:47,920 --> 00:12:52,400 Speaker 2: that comes with it, And it's just such great memory 210 00:12:52,440 --> 00:12:55,640 Speaker 2: and it was an amazing car. I regret having sold it. 211 00:12:55,679 --> 00:12:59,280 Speaker 2: I wish I still had it. And you just saw 212 00:13:00,440 --> 00:13:03,760 Speaker 2: much bigger and newer this week, right, Yeah, you. 213 00:13:03,720 --> 00:13:07,720 Speaker 1: Know, It's actually kind of interesting to me that Audi 214 00:13:07,920 --> 00:13:11,320 Speaker 1: hadn't had this car. And it's American lineup, which is 215 00:13:11,360 --> 00:13:16,000 Speaker 1: the Q nine, which is their six or seven passenger vehicles, 216 00:13:16,320 --> 00:13:20,640 Speaker 1: six or seven cet vehicle. Three row, Yeah, they're three row. 217 00:13:20,679 --> 00:13:23,640 Speaker 1: They're big suv. You can pick whether you want the 218 00:13:23,720 --> 00:13:26,640 Speaker 1: last row to be two captain's chairs or a bench. 219 00:13:26,679 --> 00:13:29,400 Speaker 1: You can have that choice. You can choose between a 220 00:13:29,520 --> 00:13:33,560 Speaker 1: V six or a V eight. You can choose between 221 00:13:33,960 --> 00:13:36,640 Speaker 1: what they're calling the SQ nine, which is their sort 222 00:13:36,679 --> 00:13:41,079 Speaker 1: of performance massive suv, which is almost eighteen feet long. 223 00:13:41,120 --> 00:13:42,760 Speaker 1: I don't know how you get performance out of that, 224 00:13:42,800 --> 00:13:45,720 Speaker 1: but that is their performance version, and that comes with 225 00:13:45,760 --> 00:13:48,280 Speaker 1: a different grill that's like these big circles that are 226 00:13:48,280 --> 00:13:54,520 Speaker 1: all illuminated, which I actually really like. And this, for 227 00:13:54,679 --> 00:13:58,960 Speaker 1: the record, I actually thought it looked pretty good. I 228 00:13:58,960 --> 00:14:03,160 Speaker 1: think it's very hard to make a seven person suv 229 00:14:04,160 --> 00:14:07,760 Speaker 1: look good. I mean, it's over it's two hundred and 230 00:14:07,800 --> 00:14:12,640 Speaker 1: nine inches long. Is it's a big thing. But I 231 00:14:12,679 --> 00:14:15,240 Speaker 1: think Audi did a good job of it, especially from 232 00:14:15,280 --> 00:14:20,520 Speaker 1: the front and front quarters. The interior is beautiful and 233 00:14:20,640 --> 00:14:24,600 Speaker 1: Audi they kind of need this. They're leaning into this 234 00:14:24,760 --> 00:14:27,080 Speaker 1: as a vehicle that is going to help them in 235 00:14:27,120 --> 00:14:31,920 Speaker 1: North America. They're really leaning into the size, saying Americans 236 00:14:32,040 --> 00:14:36,240 Speaker 1: want these big vehicles. And oh, by the way, they've 237 00:14:36,240 --> 00:14:39,640 Speaker 1: got you know, these new matrix headlights that have been 238 00:14:40,000 --> 00:14:43,120 Speaker 1: It's a big deal if you're into cars, because these 239 00:14:43,160 --> 00:14:45,840 Speaker 1: headlights have been in Europe for ten years and they 240 00:14:45,880 --> 00:14:48,640 Speaker 1: weren't allowed in the US because of safety regulations. But 241 00:14:48,800 --> 00:14:52,040 Speaker 1: now they're in these special type of adaptive headlights that 242 00:14:52,120 --> 00:14:56,240 Speaker 1: really break down glare. They're introduced in this huge sub 243 00:14:56,360 --> 00:14:59,920 Speaker 1: which is another thing that really shows Audi is putting 244 00:15:00,080 --> 00:15:03,320 Speaker 1: lot of eggs in this massive sub basket right now. 245 00:15:03,920 --> 00:15:07,080 Speaker 2: It is, by the way, like they're the last ones 246 00:15:07,160 --> 00:15:10,040 Speaker 2: to finally come to market with three row subs. 247 00:15:10,240 --> 00:15:10,960 Speaker 1: It's surprising. 248 00:15:11,120 --> 00:15:14,040 Speaker 2: It is believe it's taken them this long, But also 249 00:15:14,080 --> 00:15:16,800 Speaker 2: I can't believe it took BMW as long as it did. 250 00:15:17,480 --> 00:15:20,560 Speaker 2: Mercedes beat them all to the punch, and you know 251 00:15:20,600 --> 00:15:26,240 Speaker 2: the US carmakers have been doing it forever. So I 252 00:15:26,280 --> 00:15:30,040 Speaker 2: agree with you that it's tough to make unibody three 253 00:15:30,200 --> 00:15:33,680 Speaker 2: row suv look good. The BMW X seven and the 254 00:15:33,720 --> 00:15:37,800 Speaker 2: Mercedes gls they all have the same issue where they 255 00:15:38,040 --> 00:15:40,080 Speaker 2: can look cool from the front and by the time 256 00:15:40,080 --> 00:15:41,920 Speaker 2: they like drive by you and you see the side 257 00:15:41,960 --> 00:15:45,080 Speaker 2: profile on the back, You're like, ugh, it's just too 258 00:15:45,160 --> 00:15:50,800 Speaker 2: much junk in that trunk. Basically, yeah, but I think, 259 00:15:51,800 --> 00:15:54,840 Speaker 2: and you know that I'm I'm biased towards the body 260 00:15:54,840 --> 00:15:58,920 Speaker 2: on frames when it comes to three row SUVs. The 261 00:15:59,000 --> 00:16:03,840 Speaker 2: big American truck SUVs look great, like a Tahoe or 262 00:16:05,440 --> 00:16:10,440 Speaker 2: a Yukon look amazing. And I mean, I love the 263 00:16:10,440 --> 00:16:12,400 Speaker 2: way they look. But maybe that's just because I'm a 264 00:16:12,480 --> 00:16:12,960 Speaker 2: big truck. 265 00:16:13,040 --> 00:16:17,320 Speaker 1: I also think somehow, and this is more psychological than anything, 266 00:16:17,360 --> 00:16:21,520 Speaker 1: but somehow, the big American suv is like a birthright 267 00:16:21,840 --> 00:16:26,360 Speaker 1: for the American automaker. There's no apologies about it. It 268 00:16:26,440 --> 00:16:29,200 Speaker 1: is baked into our DNA. It's who we are. It's 269 00:16:29,320 --> 00:16:34,240 Speaker 1: very America. And somehow it just feels more authentic and 270 00:16:34,400 --> 00:16:37,360 Speaker 1: organic in that way. And maybe there and maybe this 271 00:16:37,480 --> 00:16:39,920 Speaker 1: is why it's taken so long for Audy to do this. 272 00:16:40,040 --> 00:16:43,360 Speaker 1: You know, the Europeans tend to have smaller vehicles. They're 273 00:16:43,400 --> 00:16:49,000 Speaker 1: a little bit more you know, back and forth about 274 00:16:49,360 --> 00:16:51,320 Speaker 1: whether to make such a big thing and how to 275 00:16:51,360 --> 00:16:54,680 Speaker 1: do it. It's not as natural, it's not the native language, 276 00:16:54,800 --> 00:16:55,960 Speaker 1: so to speak, that it. 277 00:16:55,880 --> 00:16:57,880 Speaker 2: Is so you can't park them, but you can't drive 278 00:16:57,920 --> 00:17:01,000 Speaker 2: them through through the small of Europe. 279 00:17:01,240 --> 00:17:01,440 Speaker 1: No. 280 00:17:02,280 --> 00:17:05,640 Speaker 2: I remember when I was moving to Berlin in twenty sixteen, 281 00:17:05,760 --> 00:17:08,439 Speaker 2: I wanted to bring my F one to fifty Raptor 282 00:17:08,480 --> 00:17:10,560 Speaker 2: and my wife was like, you'll never be able to 283 00:17:10,560 --> 00:17:13,359 Speaker 2: get it through the streets. And I certainly wouldn't have 284 00:17:13,440 --> 00:17:17,080 Speaker 2: been able to park it, you know, because the parking 285 00:17:17,119 --> 00:17:22,120 Speaker 2: spots are built for uh little econoboxes, like you can't 286 00:17:22,160 --> 00:17:26,119 Speaker 2: even park an A eight in a shopping mall parking 287 00:17:26,160 --> 00:17:30,159 Speaker 2: lot in Europe. So yeah, I will be interested to 288 00:17:30,840 --> 00:17:33,040 Speaker 2: see it in person. I'm really jealous that you've got 289 00:17:33,040 --> 00:17:37,200 Speaker 2: to and I really want to drive it. My concern 290 00:17:37,320 --> 00:17:39,200 Speaker 2: is that it won't be able to take the beatings 291 00:17:39,440 --> 00:17:42,440 Speaker 2: that Northeastern American highways. 292 00:17:41,960 --> 00:17:46,080 Speaker 4: Are going to put the suspension because they have these 293 00:17:46,080 --> 00:17:50,320 Speaker 4: fancy like luxurious air suspensions and you need a Z 294 00:17:50,520 --> 00:17:53,440 Speaker 4: seventy one package to deal with American roads. 295 00:17:53,600 --> 00:17:55,159 Speaker 1: I think I want to go on a drive with 296 00:17:55,240 --> 00:17:58,760 Speaker 1: you where you really thrash the gls because I need 297 00:17:58,840 --> 00:18:01,600 Speaker 1: to know what we're really talking think about. Yes, when 298 00:18:01,640 --> 00:18:03,480 Speaker 1: it comes to beatings, come up here. 299 00:18:03,520 --> 00:18:06,800 Speaker 2: I'll take you on the longest unpaved road in America. 300 00:18:07,720 --> 00:18:10,240 Speaker 1: I remember that that you took the strato on. 301 00:18:10,359 --> 00:18:13,560 Speaker 2: I took the Lamborghini. Yes on that it was that 302 00:18:13,720 --> 00:18:16,520 Speaker 2: was a bad decision. I hope that car is still 303 00:18:16,560 --> 00:18:22,320 Speaker 2: intact somewhere all right, cool. I hope we hear uh 304 00:18:22,720 --> 00:18:24,760 Speaker 2: and learn more about Audi soon. I know you're gonna 305 00:18:24,760 --> 00:18:28,640 Speaker 2: go to Pebble Beach, Yes, and the CEO is Garrett 306 00:18:28,680 --> 00:18:30,480 Speaker 2: Donor is going to be there as well. And they 307 00:18:30,480 --> 00:18:34,000 Speaker 2: have so much that I still want to see, right, Like, 308 00:18:35,600 --> 00:18:38,480 Speaker 2: I definitely want to see that. I definitely want to 309 00:18:38,520 --> 00:18:44,000 Speaker 2: see the R S five, Yes, and so. 310 00:18:46,560 --> 00:18:49,840 Speaker 1: Out. He's got plenty plenty and it's uh, you know, 311 00:18:50,680 --> 00:18:53,280 Speaker 1: what's the what's the word? What's the gun reference. 312 00:18:52,960 --> 00:18:53,480 Speaker 2: In the tank? 313 00:18:53,760 --> 00:18:53,879 Speaker 1: Oh? 314 00:18:54,240 --> 00:18:57,200 Speaker 2: Uh, I didn't know there's a gun. 315 00:18:57,480 --> 00:18:59,200 Speaker 1: I think we should make a gun referend. It's got 316 00:18:59,359 --> 00:19:01,480 Speaker 1: it's got still in its pocket. 317 00:19:01,760 --> 00:19:05,200 Speaker 2: Yes, there you go, There you go, And so does 318 00:19:05,680 --> 00:19:10,320 Speaker 2: Keith Norton. Right, how's that for a transition. Bloomberg Auto 319 00:19:10,440 --> 00:19:13,000 Speaker 2: journalist been working with us since two thousand and nine, 320 00:19:13,040 --> 00:19:17,520 Speaker 2: been covering cars for forty one years. Today is his 321 00:19:18,280 --> 00:19:22,440 Speaker 2: last day on the job, and we got an exclusive 322 00:19:22,480 --> 00:19:25,240 Speaker 2: interview with Keith. Here it is Keith. 323 00:19:26,440 --> 00:19:28,720 Speaker 3: Hey, guys, what's up? 324 00:19:28,800 --> 00:19:29,000 Speaker 1: Dude? 325 00:19:30,200 --> 00:19:32,400 Speaker 3: Well, you know I'm winding down. 326 00:19:33,440 --> 00:19:36,119 Speaker 1: When's your last day tomorrow? 327 00:19:37,480 --> 00:19:38,640 Speaker 2: Oh my god? 328 00:19:41,600 --> 00:19:46,959 Speaker 3: Wow, what a run. Yeah, it's been great, forty one 329 00:19:47,040 --> 00:19:48,720 Speaker 3: years on the auto industry. 330 00:19:49,880 --> 00:19:49,920 Speaker 5: On. 331 00:19:52,119 --> 00:19:56,040 Speaker 3: Yeah, it's I've seen a lot over those four decades. 332 00:19:56,160 --> 00:19:59,000 Speaker 2: So wait, Keith, how many years have you been married? 333 00:20:01,200 --> 00:20:04,440 Speaker 3: Less than that? Thirty nine? So, yes, it's from where 334 00:20:04,480 --> 00:20:06,840 Speaker 3: I was married. I started on the beat at the 335 00:20:06,880 --> 00:20:08,920 Speaker 3: Indianapolis News in nineteen eighty five. 336 00:20:10,920 --> 00:20:12,919 Speaker 2: Dude, is that where you're from? Where are you from? 337 00:20:13,760 --> 00:20:16,280 Speaker 3: I'm from Detroit. I'm a Detroit boy. And the way 338 00:20:16,320 --> 00:20:19,200 Speaker 3: I ended up on the car beat is I got 339 00:20:19,920 --> 00:20:22,879 Speaker 3: that job in Indianapolis and my business editor at the 340 00:20:22,920 --> 00:20:25,800 Speaker 3: time said, well, you're from Detroit, right, so we'll just 341 00:20:25,880 --> 00:20:28,320 Speaker 3: have you cover the auto industry. And I was like, oh, okay, 342 00:20:28,440 --> 00:20:32,280 Speaker 3: sounds good. And who knew there's no looking back after that, Matt. 343 00:20:32,480 --> 00:20:33,920 Speaker 1: Forty one years later. 344 00:20:34,600 --> 00:20:36,200 Speaker 3: Yeah, here we are, Here we are. 345 00:20:36,320 --> 00:20:36,560 Speaker 5: Yeah. 346 00:20:36,880 --> 00:20:40,560 Speaker 1: I have to ask keep as a top note, what 347 00:20:40,680 --> 00:20:43,680 Speaker 1: have you learned in forty one years of covering car companies? 348 00:20:44,359 --> 00:20:47,280 Speaker 1: What's the big takeaway for those of us still in it. 349 00:20:48,840 --> 00:20:51,280 Speaker 3: I've always felt like the American auto industry is a 350 00:20:51,280 --> 00:20:56,960 Speaker 3: proxy for America. It's full of big egos and big 351 00:20:57,000 --> 00:21:03,359 Speaker 3: bets and big failures, but also big hits. So I've 352 00:21:04,040 --> 00:21:08,400 Speaker 3: long felt as goes the auto industry, so goes America. 353 00:21:08,480 --> 00:21:12,199 Speaker 3: And I don't think that changes with a change in 354 00:21:12,280 --> 00:21:16,560 Speaker 3: power trains or in. 355 00:21:17,960 --> 00:21:21,480 Speaker 2: Even vehicles, right because America, the American auto industry mostly 356 00:21:21,520 --> 00:21:22,720 Speaker 2: makes just trucks. 357 00:21:22,400 --> 00:21:27,800 Speaker 3: Now yeah, I mean for sure, and makes a ton 358 00:21:27,840 --> 00:21:32,920 Speaker 3: of money on them because Americans buy them. Americans are 359 00:21:32,960 --> 00:21:37,240 Speaker 3: not showing a great deal of interest in buying electric vehicles, 360 00:21:37,640 --> 00:21:41,440 Speaker 3: and that's not just a result of President Trumpeting taking 361 00:21:41,480 --> 00:21:45,440 Speaker 3: away those incentives. Demand wasn't there before he was even elected. 362 00:21:46,160 --> 00:21:49,080 Speaker 3: This is a country that is vast and it's very 363 00:21:49,080 --> 00:21:53,800 Speaker 3: hard to fill with charging stations, and people, particularly I'm 364 00:21:53,840 --> 00:21:57,960 Speaker 3: based in Detroit, people in the Midwest are very nervous 365 00:21:58,000 --> 00:22:00,560 Speaker 3: about getting stranded and running out of gen is on 366 00:22:00,600 --> 00:22:05,000 Speaker 3: the road because they drive long distances. So the the 367 00:22:05,160 --> 00:22:09,040 Speaker 3: EV is not being embraced by the broad swath of 368 00:22:09,040 --> 00:22:13,760 Speaker 3: the country other than California, and that's going to take 369 00:22:14,720 --> 00:22:17,879 Speaker 3: some rethinking on how to approach it. The evs that 370 00:22:18,000 --> 00:22:20,760 Speaker 3: sell in China and the EV's that sell in Europe 371 00:22:21,080 --> 00:22:25,480 Speaker 3: are not all works here. 372 00:22:31,440 --> 00:22:35,880 Speaker 2: I guess that's definitely borne out by by the results 373 00:22:36,200 --> 00:22:40,200 Speaker 2: right now, even though American carmakers put out some pretty 374 00:22:40,200 --> 00:22:43,960 Speaker 2: good evs, right I mean, yesterday I was listening to 375 00:22:44,000 --> 00:22:47,960 Speaker 2: Spike ferist in talk with Zuckerman and Lieberman, and they 376 00:22:47,960 --> 00:22:50,760 Speaker 2: were like, yeah, the Lightning actually was a really good vehicle. 377 00:22:50,840 --> 00:22:54,560 Speaker 2: And I, you know, spent some seat time in the 378 00:22:54,600 --> 00:22:57,480 Speaker 2: Sierra EV and I love the gmc Hummer, Like these 379 00:22:57,480 --> 00:23:01,639 Speaker 2: are really good vehicles. They're not. There's just no market 380 00:23:01,680 --> 00:23:01,919 Speaker 2: for them. 381 00:23:01,960 --> 00:23:04,760 Speaker 3: I guess, well, I mean, they're good if you really 382 00:23:04,880 --> 00:23:09,120 Speaker 3: enjoy instant torque, but if you're somebody who can't afford 383 00:23:10,400 --> 00:23:13,800 Speaker 3: over seventy five thousand dollars for your average vehicle, which 384 00:23:13,840 --> 00:23:16,960 Speaker 3: is a lot of us, then they're not so good. 385 00:23:17,040 --> 00:23:21,119 Speaker 3: And also, if you're a trucker, you can't haul in 386 00:23:21,280 --> 00:23:24,800 Speaker 3: tow with an electric pickup truck because you'll deplete the 387 00:23:24,840 --> 00:23:29,239 Speaker 3: battery too quickly. So going in I understand that, you know, 388 00:23:29,359 --> 00:23:32,639 Speaker 3: pickup trucks are the American ottoman maker's strength or their 389 00:23:32,720 --> 00:23:35,879 Speaker 3: last bastion, but going in at the high end with 390 00:23:36,040 --> 00:23:39,600 Speaker 3: electric pickup trucks has proven to be a failure. It's 391 00:23:39,640 --> 00:23:42,600 Speaker 3: a failure for Tesla as well. Look at the cyber truck. 392 00:23:42,920 --> 00:23:44,679 Speaker 3: We just did a piece on that comparing it to 393 00:23:44,720 --> 00:23:48,640 Speaker 3: the Atzel. So now, what Ford, for example, is doing, 394 00:23:48,680 --> 00:23:51,199 Speaker 3: and what GM has already started doing, is trying to 395 00:23:51,240 --> 00:23:52,720 Speaker 3: go at the lower end of the market. If you 396 00:23:52,720 --> 00:23:55,919 Speaker 3: look where Tesla is successful, it's with Model Y and 397 00:23:56,000 --> 00:23:59,600 Speaker 3: Model three. The lower end of the market is where 398 00:23:59,640 --> 00:24:03,800 Speaker 3: you might attract buyers who are priced sensitive and gas sensitive. 399 00:24:04,640 --> 00:24:07,400 Speaker 3: And that's where the USU industry is going to turn next, 400 00:24:07,440 --> 00:24:10,760 Speaker 3: because the high end strategy has failed, by. 401 00:24:10,600 --> 00:24:12,760 Speaker 2: The way I want to. I was also listening to 402 00:24:13,000 --> 00:24:18,480 Speaker 2: Doug Muro's podcast yesterday with Nick and Filipo, and they 403 00:24:18,680 --> 00:24:23,960 Speaker 2: called out that Bloomberg story. Explain the ed soul and 404 00:24:25,440 --> 00:24:29,000 Speaker 2: you know why it's famous for like missing its own 405 00:24:29,040 --> 00:24:32,480 Speaker 2: prediction by so much, and then how has the lightning 406 00:24:32,600 --> 00:24:33,880 Speaker 2: kind of topped that? 407 00:24:35,040 --> 00:24:38,359 Speaker 3: Yeah, so the parallels are eerie. So back in nineteen 408 00:24:38,359 --> 00:24:41,320 Speaker 3: fifty seven, Ford rolled out the EPSOL. It was a 409 00:24:41,359 --> 00:24:44,280 Speaker 3: new division, and they said it was the most technologically 410 00:24:44,320 --> 00:24:47,360 Speaker 3: advanced car they'd ever done, and they expected to sell 411 00:24:47,359 --> 00:24:49,440 Speaker 3: two hundred thousand of them a year. 412 00:24:49,800 --> 00:24:49,879 Speaker 1: And. 413 00:24:51,400 --> 00:24:53,879 Speaker 3: They priced it kind of on the high end, it was, 414 00:24:54,000 --> 00:24:56,840 Speaker 3: you know, less than a Link and less than a Cadillac, 415 00:24:56,920 --> 00:25:00,920 Speaker 3: but still well above the mainstream for brand, well above 416 00:25:01,000 --> 00:25:05,760 Speaker 3: the Mercury brand of the time, and it had this 417 00:25:05,920 --> 00:25:10,880 Speaker 3: unconventional styling sounds. Similar people hated the silent horse collar drill. 418 00:25:11,600 --> 00:25:14,520 Speaker 3: They didn't like the technology, which proved buggy. One of 419 00:25:14,520 --> 00:25:19,440 Speaker 3: their technological advancements was to put transmission buttons on the 420 00:25:19,440 --> 00:25:22,480 Speaker 3: center of the steering wheel where the horn also nested, 421 00:25:23,040 --> 00:25:25,520 Speaker 3: and people would try and honk the horn and they 422 00:25:25,560 --> 00:25:29,720 Speaker 3: would throw the car into reverse. So it didn't really work, 423 00:25:29,840 --> 00:25:32,720 Speaker 3: and they sold a fraction of what they expected, and 424 00:25:32,760 --> 00:25:36,680 Speaker 3: after three years they pulled the car from the market. 425 00:25:37,560 --> 00:25:41,600 Speaker 3: Tesla expected Elon Musk said, we would sell two hundred 426 00:25:41,600 --> 00:25:46,560 Speaker 3: and fifty thousand cyber trucks a year. It's technologically advanced, 427 00:25:46,560 --> 00:25:49,400 Speaker 3: it's got radical styling. People are going to love it. 428 00:25:49,400 --> 00:25:51,560 Speaker 3: It's going to be the best pickup truck ever. And 429 00:25:51,560 --> 00:25:54,280 Speaker 3: they're selling about seven thousand a year and much of 430 00:25:54,320 --> 00:25:57,240 Speaker 3: that is to SpaceX Elon's company. 431 00:25:58,320 --> 00:26:02,040 Speaker 2: It's I mean, it was, as I understand it, Keith 432 00:26:02,119 --> 00:26:09,200 Speaker 2: for decades, like the story that would like warn young 433 00:26:09,280 --> 00:26:13,520 Speaker 2: new automaker executives of like the story of Hubris right 434 00:26:13,640 --> 00:26:16,000 Speaker 2: in terms of bringing out a new product, the insul, 435 00:26:16,040 --> 00:26:18,920 Speaker 2: and now that story is the cyber truck. They've taken 436 00:26:18,920 --> 00:26:19,480 Speaker 2: that mantle. 437 00:26:20,560 --> 00:26:25,240 Speaker 3: Absolutely that the eSeL failure destroyed Ford's CEO of the time, 438 00:26:25,280 --> 00:26:29,160 Speaker 3: Monkey Knutsen, and destroyed his career. The family, the Ford 439 00:26:29,160 --> 00:26:31,960 Speaker 3: family never really wanted the Exell name on there because 440 00:26:32,320 --> 00:26:35,440 Speaker 3: they worried it would you know, the spurch the name 441 00:26:35,520 --> 00:26:39,119 Speaker 3: of Henry Ford's son, eSeL Ford, and that'sl Ford the 442 00:26:39,160 --> 00:26:42,760 Speaker 3: second who is Henry Ford's son. So you know it 443 00:26:43,000 --> 00:26:46,760 Speaker 3: it is a black mark for the company, for the family. 444 00:26:47,040 --> 00:26:51,439 Speaker 3: And I know that Elon doesn't admit failure, but the 445 00:26:51,480 --> 00:26:55,000 Speaker 3: cyber truck is not on a prosperous road. 446 00:26:56,160 --> 00:26:59,199 Speaker 1: Steeth, I'm so curious. You know, we're talking about this 447 00:26:59,359 --> 00:27:04,119 Speaker 1: idea of you and you have really been in close 448 00:27:04,800 --> 00:27:10,480 Speaker 1: uh contact with these legendary figures like Alan Malali, you know, 449 00:27:10,560 --> 00:27:13,480 Speaker 1: Bob Lutz I remember covering even back in the day, 450 00:27:15,720 --> 00:27:19,439 Speaker 1: and I'm curious it seems like these days, you know, 451 00:27:19,760 --> 00:27:24,800 Speaker 1: in our modern world, car companies are the executives are 452 00:27:24,840 --> 00:27:28,879 Speaker 1: really not quite as swash buckling as they used to be. 453 00:27:31,119 --> 00:27:35,679 Speaker 1: And I'm wondering if you see a different kind of 454 00:27:35,760 --> 00:27:39,480 Speaker 1: hubris in the companies today, and I'm thinking, you know, uh, 455 00:27:40,040 --> 00:27:43,640 Speaker 1: in relation to what's happening in China and just some 456 00:27:43,680 --> 00:27:48,000 Speaker 1: sort of miscalculations with what a lot of automakers thought 457 00:27:48,040 --> 00:27:50,360 Speaker 1: they could do there that there turns out they can't do. 458 00:27:51,480 --> 00:27:51,680 Speaker 3: Right. 459 00:27:52,240 --> 00:27:54,280 Speaker 1: Can you just talk a little bit about how you 460 00:27:54,560 --> 00:27:57,800 Speaker 1: have seen the nature of the culture of the car companies, 461 00:27:57,960 --> 00:28:01,760 Speaker 1: especially the people operateaing and running them. How has that 462 00:28:01,840 --> 00:28:04,480 Speaker 1: changed in your career or has it really? 463 00:28:05,240 --> 00:28:08,000 Speaker 3: Oh no, it definitely has, Hannah, You've put your finger 464 00:28:08,080 --> 00:28:10,480 Speaker 3: on it. And you know when I was first, I 465 00:28:10,520 --> 00:28:12,840 Speaker 3: was at the Detroit News after the Indianapolis News, and 466 00:28:12,920 --> 00:28:15,040 Speaker 3: I was when I was there, I was covering Chrysler, 467 00:28:15,080 --> 00:28:19,000 Speaker 3: which means I was covering Leiah Coca and me Leiah 468 00:28:19,040 --> 00:28:23,600 Speaker 3: Coca pulled no punches. He went on that famous trade 469 00:28:23,640 --> 00:28:27,520 Speaker 3: mission to Japan with George H. W. Bush Shoy back 470 00:28:27,560 --> 00:28:29,840 Speaker 3: when when I don't if you remember, but President Bush 471 00:28:30,280 --> 00:28:32,280 Speaker 3: ended up throwing up on the lap of the Prime 472 00:28:32,320 --> 00:28:36,240 Speaker 3: Minister because he got sick traveling anyway. Rito was on 473 00:28:36,240 --> 00:28:39,400 Speaker 3: that trip. He flies back and gives a speech immediately 474 00:28:39,440 --> 00:28:43,000 Speaker 3: at the Detroit Economic Club where he says, we should 475 00:28:43,000 --> 00:28:45,680 Speaker 3: go to war against Japan, which you know, that kind 476 00:28:45,720 --> 00:28:49,440 Speaker 3: of language was a little probably out of bounds, but 477 00:28:49,560 --> 00:28:54,440 Speaker 3: he didn't care. Yeah, yeah, and I was. I was 478 00:28:54,720 --> 00:28:57,479 Speaker 3: walking and talking with Bob Lutz with a few of 479 00:28:57,480 --> 00:28:59,760 Speaker 3: my other reporter friends at the New York Auto Show 480 00:29:00,600 --> 00:29:05,080 Speaker 3: several years ago when he uttered the immortal global warming 481 00:29:05,360 --> 00:29:09,120 Speaker 3: is a crock of wop. And I'm editing that last 482 00:29:09,120 --> 00:29:14,120 Speaker 3: part there. So these guys say what's on their mind. 483 00:29:14,360 --> 00:29:17,600 Speaker 3: You know, as with any industry, as you get farther 484 00:29:17,680 --> 00:29:20,800 Speaker 3: from the founders, as you get farther from the Steve jobs, 485 00:29:21,800 --> 00:29:25,200 Speaker 3: they get more bureaucratic and more conservative, and they have 486 00:29:25,840 --> 00:29:28,120 Speaker 3: handlers who tell them what to say and what not 487 00:29:28,240 --> 00:29:32,479 Speaker 3: to say. Some people like lots can't be constrained by that. 488 00:29:32,560 --> 00:29:37,280 Speaker 3: I remember talking to Lotz's PR practitioner, and that guy said, 489 00:29:37,360 --> 00:29:40,520 Speaker 3: I don't counsel Bob Blotz. I witness boblots and that 490 00:29:40,640 --> 00:29:45,160 Speaker 3: was very true. But these days it's a little harder. 491 00:29:46,200 --> 00:29:50,160 Speaker 3: I find Mary Barrow a little more careful in her 492 00:29:50,160 --> 00:29:53,640 Speaker 3: commentary than Jim Farley. I feel like Jim Farley Ford 493 00:29:53,680 --> 00:29:56,800 Speaker 3: CEO speaks his mind a little bit, but it's a 494 00:29:56,840 --> 00:29:58,680 Speaker 3: long way from the Leia Coca days. 495 00:30:00,120 --> 00:30:03,160 Speaker 2: I remember when Farley said he wanted to beat DM 496 00:30:03,200 --> 00:30:06,680 Speaker 2: with a baseball bat. I mean, he is a pretty 497 00:30:06,720 --> 00:30:12,320 Speaker 2: outspoken CEO, and you cover primarily Ford, right, what what 498 00:30:12,320 --> 00:30:17,960 Speaker 2: what do you make of Farley versus you know, the 499 00:30:18,440 --> 00:30:23,520 Speaker 2: last few predecessors versus you know, Alan Malalley versus Jacques. 500 00:30:23,520 --> 00:30:25,880 Speaker 2: I mean, they've had some pretty colorful characters in there. 501 00:30:26,760 --> 00:30:29,440 Speaker 3: They have, absolutely I covered Jack Nasser too, Yeah, he 502 00:30:29,600 --> 00:30:33,000 Speaker 3: was very colorful. And I guess the through line on 503 00:30:33,040 --> 00:30:36,520 Speaker 3: some of these guys who are more slash buckling, are 504 00:30:36,520 --> 00:30:40,160 Speaker 3: more characters is that they're really into cars. And you know, 505 00:30:40,320 --> 00:30:42,880 Speaker 3: Farley races cars on the weekend. I know you guys 506 00:30:42,880 --> 00:30:45,640 Speaker 3: have had Farley on your show before, and my goodness, 507 00:30:45,720 --> 00:30:48,440 Speaker 3: when Matt and Farley get going, I need a decoder 508 00:30:48,880 --> 00:30:51,360 Speaker 3: to figure out what they're talking about because they go 509 00:30:51,560 --> 00:30:55,520 Speaker 3: so deep into the racing stuff. So Farley definitely has 510 00:30:55,600 --> 00:30:57,960 Speaker 3: the petrol in his veins, as they say in Europe. 511 00:30:58,320 --> 00:31:00,920 Speaker 3: But so so that really helps them. I think it 512 00:31:01,720 --> 00:31:06,200 Speaker 3: definitely orients the company to take some chances. But you know, 513 00:31:06,400 --> 00:31:12,080 Speaker 3: the next phase of the automotive, you know, evolution, will 514 00:31:12,120 --> 00:31:15,160 Speaker 3: probably be a little different from those from those you 515 00:31:15,160 --> 00:31:17,680 Speaker 3: know hot lap racing days. I mean, we can still 516 00:31:17,680 --> 00:31:20,520 Speaker 3: do hot laps in electric vehicle, right, Matt. But it's 517 00:31:20,760 --> 00:31:24,360 Speaker 3: it's going to change, and it's just a different era 518 00:31:24,520 --> 00:31:28,600 Speaker 3: than it was back in its beginnings when folks were 519 00:31:29,000 --> 00:31:32,200 Speaker 3: I mean, you know, everybody talked about Bob Lutz's golden gut. 520 00:31:32,280 --> 00:31:35,640 Speaker 3: That's how they made product decisions. Now product decisions are 521 00:31:35,640 --> 00:31:37,760 Speaker 3: made by committee, but. 522 00:31:37,800 --> 00:31:41,280 Speaker 2: They still I mean, Keith, don't you think the pendulum 523 00:31:41,360 --> 00:31:45,560 Speaker 2: has it seems swung too far, not just in terms 524 00:31:45,560 --> 00:31:49,400 Speaker 2: of the powertrain, like for a moment, everybody was fully 525 00:31:49,400 --> 00:31:52,680 Speaker 2: dedicated to going all EV by twenty thirty five or whatever, 526 00:31:52,920 --> 00:31:55,280 Speaker 2: but also in terms of the other stuff that Hannah 527 00:31:55,440 --> 00:31:58,000 Speaker 2: and I talk about all the time, Like a lot 528 00:31:58,000 --> 00:32:03,240 Speaker 2: of carmakers had planned on no more buttons or knobs 529 00:32:03,240 --> 00:32:06,520 Speaker 2: in their cars. They they were going to go, and 530 00:32:06,560 --> 00:32:09,480 Speaker 2: now they realize the consumer doesn't want all screens, so 531 00:32:09,520 --> 00:32:12,120 Speaker 2: they're gonna it has to swing back the other direction. 532 00:32:13,320 --> 00:32:16,200 Speaker 3: But I think what happens is is they they see 533 00:32:16,240 --> 00:32:18,440 Speaker 3: it as a zero sum game. So if people are 534 00:32:18,480 --> 00:32:22,280 Speaker 3: complaining about the touch screens that you know are too 535 00:32:22,400 --> 00:32:24,560 Speaker 3: have too much latency, and you touch something and you 536 00:32:24,560 --> 00:32:26,960 Speaker 3: have to wait a long time, so you start touching 537 00:32:26,960 --> 00:32:29,280 Speaker 3: it again. Then you're turning on and off the heated seats. 538 00:32:29,920 --> 00:32:32,320 Speaker 3: If they complain about that to JD Power, then it's like, 539 00:32:32,360 --> 00:32:34,040 Speaker 3: oh my god, let's just go back to one hundred 540 00:32:34,040 --> 00:32:37,120 Speaker 3: percent buttons. And that's not actually, I don't think what 541 00:32:37,160 --> 00:32:40,560 Speaker 3: people want. They want some you know, sort of logical 542 00:32:40,720 --> 00:32:45,560 Speaker 3: practical combination. People now view touch screens as a part 543 00:32:45,600 --> 00:32:49,400 Speaker 3: of a modern automobile. You can't have a car without 544 00:32:49,480 --> 00:32:51,680 Speaker 3: a touch screen in the center of the dash or 545 00:32:52,200 --> 00:32:54,240 Speaker 3: or they feel like they're driving around in an atsle. 546 00:32:54,720 --> 00:32:57,480 Speaker 3: So you need to have that. You need some functionality. 547 00:32:57,520 --> 00:32:59,920 Speaker 3: You can't just have a dumb terminal that does nothing. 548 00:33:00,360 --> 00:33:03,760 Speaker 3: It has to do something. But perhaps those things like 549 00:33:03,840 --> 00:33:09,040 Speaker 3: heated seats and volume controls and HVAC controls still need 550 00:33:09,080 --> 00:33:14,000 Speaker 3: to be redundant knobs and dials so that people don't 551 00:33:14,040 --> 00:33:15,960 Speaker 3: have to turn away from the road, don't have to 552 00:33:15,960 --> 00:33:18,320 Speaker 3: look away from the road just to simply turn up 553 00:33:18,320 --> 00:33:18,760 Speaker 3: the radio. 554 00:33:19,960 --> 00:33:24,719 Speaker 1: Mm hmmm. I'm very curious. You wrote a piece relatively 555 00:33:24,800 --> 00:33:29,640 Speaker 1: recently about Ford and j Y building cars together in Spain, 556 00:33:30,880 --> 00:33:38,360 Speaker 1: and that to me is really interesting because it seems, 557 00:33:38,920 --> 00:33:42,080 Speaker 1: you know, I've heard you speak on other Bloomberg things 558 00:33:42,080 --> 00:33:44,960 Speaker 1: about back in the day, it was American automakers were 559 00:33:45,000 --> 00:33:47,880 Speaker 1: very scared of the Japanese brands from coming to the US. 560 00:33:48,840 --> 00:33:52,000 Speaker 1: Now they're very scared of about the Chinese brands coming 561 00:33:52,000 --> 00:33:56,000 Speaker 1: to the US. In your perspective, where are we is 562 00:33:56,320 --> 00:34:00,880 Speaker 1: the quote unquote threat from the Chinese automakers as is 563 00:34:01,360 --> 00:34:04,360 Speaker 1: it the same as it was with the Japanese brands? 564 00:34:04,360 --> 00:34:08,640 Speaker 1: And is it inevitable that when we see this creep 565 00:34:08,840 --> 00:34:11,160 Speaker 1: so to speak, of Ford now working with Chila Cent, 566 00:34:11,640 --> 00:34:15,000 Speaker 1: is it actually inevitable that we will see Chinese vehicles 567 00:34:15,040 --> 00:34:17,120 Speaker 1: sold in the US? Ultimately? 568 00:34:18,080 --> 00:34:22,320 Speaker 3: I think that is absolutely inevitable. And that's what Bill Ford, 569 00:34:22,640 --> 00:34:25,560 Speaker 3: Ford's executive chairman, said a couple of weeks ago. The 570 00:34:25,680 --> 00:34:29,600 Speaker 3: Chinese will come to America eventually. These trade barriers will 571 00:34:29,680 --> 00:34:34,680 Speaker 3: eventually fall. American consumers are becoming aware, you know, through 572 00:34:34,680 --> 00:34:39,759 Speaker 3: social media and influencers of these really high tech, low 573 00:34:39,880 --> 00:34:44,879 Speaker 3: priced Chinese SUVs that are everywhere, electric SUVs that are 574 00:34:44,920 --> 00:34:46,959 Speaker 3: everywhere else in the world, and they're going to start 575 00:34:47,000 --> 00:34:49,920 Speaker 3: demanding them, particularly since we have the supportability crisis in 576 00:34:49,960 --> 00:34:52,600 Speaker 3: America where the average price of a new car is 577 00:34:52,640 --> 00:34:57,120 Speaker 3: fifty Grand, so it is inevitable. There are definitely parallels 578 00:34:57,560 --> 00:35:00,400 Speaker 3: between what happened in the nineteen eighties when I was 579 00:35:00,400 --> 00:35:03,120 Speaker 3: first on the beat and everybody was worried about the Japanese. 580 00:35:03,160 --> 00:35:05,239 Speaker 3: And one of the first big stories I covered in 581 00:35:05,239 --> 00:35:09,840 Speaker 3: Indianapolis was where would Toyota locate its first factory? Indiana 582 00:35:10,000 --> 00:35:13,880 Speaker 3: was its hat in the Ring, and eventually it was Georgetown, Kentucky. 583 00:35:13,960 --> 00:35:17,800 Speaker 3: So I was there for that groundbreaking. What the Japanese 584 00:35:17,840 --> 00:35:20,800 Speaker 3: did is they were excellent on quality and efficiency and cost. 585 00:35:21,239 --> 00:35:26,080 Speaker 3: What the Chinese do is they're excellent on efficiency and cost, 586 00:35:26,560 --> 00:35:30,120 Speaker 3: but they also have really good tech. You know, you 587 00:35:30,239 --> 00:35:35,399 Speaker 3: sit in the Chinese suv electric suv and it has 588 00:35:35,520 --> 00:35:41,160 Speaker 3: facial recognition that customizes the dashboard, so everything, every screen 589 00:35:41,239 --> 00:35:44,719 Speaker 3: in front of you is tailored just to you where 590 00:35:44,719 --> 00:35:47,840 Speaker 3: you like things to be, pictures of your family, whatever 591 00:35:47,880 --> 00:35:50,040 Speaker 3: it is you want. And the way that you customize 592 00:35:51,080 --> 00:35:54,080 Speaker 3: your mobile phone is how your dash appears to you 593 00:35:54,160 --> 00:35:57,439 Speaker 3: when you sit in the car because it recognizes your face. Also, 594 00:35:57,880 --> 00:35:59,960 Speaker 3: when you get to a parking garage and you don't 595 00:36:00,000 --> 00:36:02,359 Speaker 3: want to drive up and look for a space, you 596 00:36:02,440 --> 00:36:04,600 Speaker 3: just get out of your car and it goes up 597 00:36:04,640 --> 00:36:07,000 Speaker 3: on the tone and finds the space on its own 598 00:36:07,040 --> 00:36:09,239 Speaker 3: and parks itself, and when you come out of your 599 00:36:09,280 --> 00:36:12,920 Speaker 3: meeting or your dinner, you just you just call it 600 00:36:12,960 --> 00:36:15,040 Speaker 3: and it comes down to you. I mean, this is 601 00:36:15,080 --> 00:36:18,400 Speaker 3: the kind of tech the Chinese are offering and that 602 00:36:18,520 --> 00:36:21,479 Speaker 3: America currently can't match. Well. 603 00:36:21,760 --> 00:36:25,160 Speaker 2: I wonder if is there any product or is there 604 00:36:25,200 --> 00:36:29,080 Speaker 2: any market for a product that has no tech with 605 00:36:29,120 --> 00:36:32,440 Speaker 2: which we don't have to connect our mobile phones. I 606 00:36:32,440 --> 00:36:34,760 Speaker 2: don't have to like put my fingerprint in and agree 607 00:36:34,840 --> 00:36:39,239 Speaker 2: to like sign a hip a waiver for Is there 608 00:36:39,280 --> 00:36:44,399 Speaker 2: any chance of an automaker giving us an analog product again? 609 00:36:44,520 --> 00:36:46,799 Speaker 2: Or do the regulations make that impossible? 610 00:36:47,920 --> 00:36:53,600 Speaker 3: Yeah? I think you know, you look at Slate, you know, 611 00:36:53,719 --> 00:36:57,319 Speaker 3: the Jeff Bezos backed electric pickup truck or what do 612 00:36:57,360 --> 00:36:59,240 Speaker 3: we call that? Is it a pickup or is an suv? 613 00:36:59,320 --> 00:37:01,200 Speaker 3: It's whatever you want to make it right, It is 614 00:37:01,280 --> 00:37:03,480 Speaker 3: called slate because it is a clean flate and you 615 00:37:03,560 --> 00:37:06,520 Speaker 3: can figure it any way you want to online. And 616 00:37:06,560 --> 00:37:09,480 Speaker 3: that's a vehicle that's that's going to start under thirty 617 00:37:09,560 --> 00:37:13,479 Speaker 3: thousand dollars. So bare Bones is different today than bare 618 00:37:13,520 --> 00:37:16,319 Speaker 3: Bones used to be. I don't think Barebones is ever 619 00:37:16,360 --> 00:37:19,040 Speaker 3: going to go back to, you know, an internal combustion 620 00:37:19,160 --> 00:37:21,280 Speaker 3: engine car that you can work on as a shade 621 00:37:21,280 --> 00:37:25,160 Speaker 3: tree mechanic and has roll up windows. No, you can get. 622 00:37:25,200 --> 00:37:28,160 Speaker 3: What you need is a barebones EV that still has 623 00:37:28,239 --> 00:37:31,240 Speaker 3: the tech you want, but at a very low price, 624 00:37:31,640 --> 00:37:35,600 Speaker 3: and that takes ruthless efficiency. So I think you know 625 00:37:35,640 --> 00:37:40,120 Speaker 3: there is there is a huge market for reasonably priced cars, 626 00:37:40,160 --> 00:37:44,200 Speaker 3: whether they're electric or hybrid or internal combustion engine. That 627 00:37:44,280 --> 00:37:47,440 Speaker 3: is just something that Detroit and the broader auto industry 628 00:37:47,480 --> 00:37:50,759 Speaker 3: hasn't been serving, and people have been defecting to the 629 00:37:50,880 --> 00:37:52,879 Speaker 3: used car market. So if you can come up with 630 00:37:52,960 --> 00:37:56,160 Speaker 3: that mouse trap at a lower price, you will get 631 00:37:56,200 --> 00:37:59,520 Speaker 3: a lot of customers and that volume will give you. 632 00:38:02,680 --> 00:38:05,399 Speaker 1: Keith, I want to pivot a little bit and go 633 00:38:05,560 --> 00:38:08,640 Speaker 1: back back to the early days when you were growing 634 00:38:08,719 --> 00:38:13,719 Speaker 1: up in Detroit. Were you interested in cars for yourself 635 00:38:14,560 --> 00:38:16,320 Speaker 1: or were you just sort of immersed in it because 636 00:38:16,320 --> 00:38:17,200 Speaker 1: it was Detroit. 637 00:38:18,520 --> 00:38:20,919 Speaker 3: I think it's more the latter, Hannah. I've never been 638 00:38:21,040 --> 00:38:23,759 Speaker 3: the shade tree mechanic that I just referred to. That 639 00:38:23,800 --> 00:38:27,040 Speaker 3: I am certain that Matt is, But it was around 640 00:38:27,080 --> 00:38:28,759 Speaker 3: a lot of those sort of people people on my 641 00:38:28,840 --> 00:38:31,799 Speaker 3: street growing up had had cars in their garage that 642 00:38:31,880 --> 00:38:35,839 Speaker 3: they raced. I remember, you know, I'm a little young 643 00:38:35,960 --> 00:38:38,080 Speaker 3: for the for the muscle car stuff that was in 644 00:38:38,120 --> 00:38:40,759 Speaker 3: the late sixties, but my older brothers were involved in that. 645 00:38:40,840 --> 00:38:43,920 Speaker 3: And I remember riding in a gto the first time 646 00:38:43,960 --> 00:38:46,080 Speaker 3: I ever went one hundred miles an hour in a car. 647 00:38:46,400 --> 00:38:50,880 Speaker 3: It's you know, that was just that was the town 648 00:38:51,440 --> 00:38:54,239 Speaker 3: it is, you know, it is the motor city. So 649 00:38:54,560 --> 00:38:59,439 Speaker 3: you really can't help but absorb that stuff. So you're 650 00:38:59,480 --> 00:39:02,000 Speaker 3: fascinated by the industry. It employs most of the people. 651 00:39:02,040 --> 00:39:02,359 Speaker 3: You know. 652 00:39:02,600 --> 00:39:05,680 Speaker 2: So your daughter is a reporter as well. Is she 653 00:39:05,840 --> 00:39:07,640 Speaker 2: also covering automotive. 654 00:39:08,080 --> 00:39:10,839 Speaker 3: She covered Yeah, she covered the auto industry for for 655 00:39:11,160 --> 00:39:15,120 Speaker 3: the Detroit News, where I once worked for the Wall 656 00:39:15,120 --> 00:39:18,160 Speaker 3: Street Journal and for a Business Insider, So she's and 657 00:39:18,200 --> 00:39:20,600 Speaker 3: she interned at the Automotive News. So yeah, she covered 658 00:39:20,600 --> 00:39:23,680 Speaker 3: the industry. She she left reporting about a year ago, 659 00:39:24,440 --> 00:39:27,000 Speaker 3: but but she did that for about ten years and 660 00:39:27,080 --> 00:39:29,560 Speaker 3: it was such a pleasure to be on the beat 661 00:39:29,560 --> 00:39:32,399 Speaker 3: with her. We covered auto shows together. We scrummed Jim 662 00:39:32,480 --> 00:39:33,240 Speaker 3: Farley together. 663 00:39:35,080 --> 00:39:35,400 Speaker 2: Photo. 664 00:39:35,880 --> 00:39:36,760 Speaker 1: I saw that photo. 665 00:39:38,560 --> 00:39:41,960 Speaker 3: Yeah, it was it was it was great. And I mean, 666 00:39:42,360 --> 00:39:45,400 Speaker 3: just like I was talking about growing up in Detroit, 667 00:39:45,719 --> 00:39:49,440 Speaker 3: growing up in you know, our household. She couldn't help by, 668 00:39:49,920 --> 00:39:54,120 Speaker 3: but through osmosis, you know, get an interest in this, 669 00:39:54,120 --> 00:39:55,799 Speaker 3: this fascinating industry we cover. 670 00:39:56,680 --> 00:39:59,759 Speaker 2: But do you think, Keith, I'm sorry, do you think 671 00:40:01,200 --> 00:40:03,600 Speaker 2: the auto industry is going to be different for her 672 00:40:03,840 --> 00:40:07,760 Speaker 2: or her children than it was for us and our parents? 673 00:40:07,840 --> 00:40:07,960 Speaker 3: Like? 674 00:40:09,440 --> 00:40:12,600 Speaker 2: Are kids going to care about buying a cool car 675 00:40:12,920 --> 00:40:15,400 Speaker 2: having a cool car at any point in their lives? 676 00:40:15,520 --> 00:40:18,520 Speaker 2: Or is it just about like mobility solutions getting from 677 00:40:18,520 --> 00:40:19,520 Speaker 2: A to B from now on? 678 00:40:20,960 --> 00:40:25,680 Speaker 3: You know, I have three kids, they're all young adults now, 679 00:40:26,560 --> 00:40:30,279 Speaker 3: but I've been around all their friends. I don't think 680 00:40:30,320 --> 00:40:34,960 Speaker 3: it's just Detroit. Young people still are love cars. I've 681 00:40:35,000 --> 00:40:37,600 Speaker 3: always thought it's total bs that they're more into their 682 00:40:38,040 --> 00:40:41,400 Speaker 3: mobile phones than they aren't a cars. That's just not true. 683 00:40:41,640 --> 00:40:45,200 Speaker 3: Kids love to drive. Kids are fascinated by the technology 684 00:40:45,200 --> 00:40:47,880 Speaker 3: of cars. They want their cars to be a rolling 685 00:40:48,120 --> 00:40:50,960 Speaker 3: mobile phone. They want it to be part of their 686 00:40:51,120 --> 00:40:56,040 Speaker 3: digital life. But you know, I see how they drive. 687 00:40:56,120 --> 00:40:59,680 Speaker 3: My goodness, They're not driving like Granny's or something. They 688 00:40:59,719 --> 00:41:03,760 Speaker 3: love cars, and I think that continues. The only question 689 00:41:04,000 --> 00:41:07,000 Speaker 3: I have about the future is will those cars be 690 00:41:07,080 --> 00:41:10,080 Speaker 3: made by American automakers or will they be made by 691 00:41:10,160 --> 00:41:14,800 Speaker 3: Chinese automakers and other Asian automakers. So that's the question 692 00:41:15,000 --> 00:41:17,480 Speaker 3: is you know, it's a very perilous time for the 693 00:41:17,520 --> 00:41:21,000 Speaker 3: American auto industry. They've been given this reprieve by Donald 694 00:41:21,000 --> 00:41:24,600 Speaker 3: Trump and before him, Joe Biden. Let's not forget he 695 00:41:24,600 --> 00:41:28,680 Speaker 3: put one hundred percent tariffs on Chinese evs. They've been 696 00:41:28,719 --> 00:41:31,279 Speaker 3: given this moment to get more competitive, to come up 697 00:41:31,280 --> 00:41:34,680 Speaker 3: with better cars, and they better take it because when 698 00:41:34,760 --> 00:41:37,160 Speaker 3: the Chinese do eventually arrive, they need. 699 00:41:37,040 --> 00:41:48,399 Speaker 5: To be able to compete against them. 700 00:41:48,520 --> 00:41:49,240 Speaker 2: I'm curious. 701 00:41:49,560 --> 00:41:54,040 Speaker 1: This goes back to my previous question, which was to 702 00:41:54,160 --> 00:41:58,680 Speaker 1: what do you attribute your longevity in this field and 703 00:41:59,320 --> 00:42:02,400 Speaker 1: as a reporter. You know, we know journalists have certain 704 00:42:02,440 --> 00:42:05,799 Speaker 1: different strengths. Each journalist is a little different. Did you 705 00:42:05,840 --> 00:42:08,960 Speaker 1: have any particular strength that you thought was really key 706 00:42:09,040 --> 00:42:12,320 Speaker 1: to you following this industry and these stories? 707 00:42:12,640 --> 00:42:14,560 Speaker 2: What's the Keith not and unique selling point? 708 00:42:14,719 --> 00:42:19,400 Speaker 3: Yeah, I feel like I'm on a job interview. No, 709 00:42:19,560 --> 00:42:21,239 Speaker 3: I mean, you know, it all started out like many 710 00:42:21,280 --> 00:42:24,640 Speaker 3: of us in journalism. I was a kid growing up. 711 00:42:24,680 --> 00:42:27,000 Speaker 3: I was good at English, I was good at writing 712 00:42:27,080 --> 00:42:32,919 Speaker 3: stories and that's what fueled me. I was fascinated by 713 00:42:33,840 --> 00:42:37,680 Speaker 3: Watergate and all the President's Men, both the book and 714 00:42:37,719 --> 00:42:41,319 Speaker 3: the movie. But I also loved Rolling Stone magazine, and 715 00:42:41,360 --> 00:42:45,319 Speaker 3: I loved rock journalism, and and you know, so so 716 00:42:45,360 --> 00:42:47,440 Speaker 3: I grew up immersed and all that kind of stuff. 717 00:42:47,480 --> 00:42:50,280 Speaker 3: And then you just, you know, you pursue a career 718 00:42:51,960 --> 00:42:55,080 Speaker 3: and something that already fascinates you. That's what I've told 719 00:42:55,080 --> 00:42:57,040 Speaker 3: my three kids. You know, you can do whatever you 720 00:42:57,080 --> 00:42:59,280 Speaker 3: want to do, but it's what you'll do for most 721 00:42:59,280 --> 00:43:02,480 Speaker 3: of the hours of your day, so you better enjoy it. 722 00:43:03,000 --> 00:43:06,479 Speaker 3: And I always enjoyed it. And you know, one job 723 00:43:06,560 --> 00:43:08,880 Speaker 3: led to the next, led to the next. I feel 724 00:43:09,040 --> 00:43:12,080 Speaker 3: very fortunate, very very fortunate that I've been able to 725 00:43:12,120 --> 00:43:16,640 Speaker 3: work for a bunch of international news organizations. I went 726 00:43:16,719 --> 00:43:19,239 Speaker 3: from the Detroit News to BusinessWeek Magazine when it was 727 00:43:19,280 --> 00:43:22,359 Speaker 3: owned by McGraw hill, to Newsweek Magazine for ten years 728 00:43:22,400 --> 00:43:25,120 Speaker 3: as the Detroit bureau chief, and then to Bloomberg for 729 00:43:25,160 --> 00:43:27,560 Speaker 3: the last seventeen years, where I came back to BusinessWeek 730 00:43:27,600 --> 00:43:30,600 Speaker 3: Magazine after we bought it. And I've been able to 731 00:43:30,600 --> 00:43:32,759 Speaker 3: stay in the same place. My kids went to the 732 00:43:32,800 --> 00:43:36,360 Speaker 3: same schools. It's been marvelous that I've been able to 733 00:43:36,440 --> 00:43:39,600 Speaker 3: advance in my career because this industry is so big 734 00:43:39,680 --> 00:43:43,400 Speaker 3: it can't be ignored by the national and international media. 735 00:43:43,440 --> 00:43:46,640 Speaker 3: And they've always had bureaus here so I could just 736 00:43:46,719 --> 00:43:50,080 Speaker 3: do bureau work. I've been working for New York editors 737 00:43:50,440 --> 00:43:52,839 Speaker 3: for the last thirty years, and I've been right here 738 00:43:52,840 --> 00:43:54,960 Speaker 3: in Detroit, by the way. 739 00:43:55,000 --> 00:43:59,520 Speaker 2: As much as especially journalists, but especially New York editors 740 00:43:59,560 --> 00:44:03,480 Speaker 2: want to or it. Do you find like I do, 741 00:44:04,160 --> 00:44:08,279 Speaker 2: that you know, the sort of Northeastern intellectual elite which 742 00:44:08,360 --> 00:44:12,520 Speaker 2: runs I guess the media in America seems to have 743 00:44:13,800 --> 00:44:16,960 Speaker 2: not only no understanding, but no desire to know anything 744 00:44:17,000 --> 00:44:21,400 Speaker 2: about cars, unlike the rest of the country in the middle. 745 00:44:22,520 --> 00:44:25,239 Speaker 3: Well, I guess since I'm retiring and they can't fire me, 746 00:44:25,320 --> 00:44:29,320 Speaker 3: now I can really unload. But no, here's the challenge 747 00:44:29,680 --> 00:44:33,480 Speaker 3: with some New York editors, not all because many New 748 00:44:33,560 --> 00:44:36,560 Speaker 3: York editors, many New Yorkers, are just transplanted from somewhere 749 00:44:36,560 --> 00:44:39,560 Speaker 3: else in the country where they drove cars. But you 750 00:44:39,600 --> 00:44:41,480 Speaker 3: don't have to drive a car in New York, particularly 751 00:44:41,560 --> 00:44:44,239 Speaker 3: if you know you live in Manhattan. All you have 752 00:44:44,280 --> 00:44:46,279 Speaker 3: to do is hop the subway and it costs a 753 00:44:46,280 --> 00:44:49,319 Speaker 3: lot to have a car in Manhattan, with garaging it 754 00:44:49,360 --> 00:44:52,520 Speaker 3: and so forth, so people don't. So that has been 755 00:44:52,560 --> 00:44:55,320 Speaker 3: a challenge through the years writing about cars for people 756 00:44:55,320 --> 00:44:57,880 Speaker 3: who don't own and drive them and buy them. That 757 00:44:58,040 --> 00:45:01,399 Speaker 3: is a challenge for sure. I think that is part 758 00:45:01,400 --> 00:45:03,520 Speaker 3: of how you end up with these stories that kids 759 00:45:03,600 --> 00:45:06,680 Speaker 3: care more about cell phones phones than they do about cars, 760 00:45:07,040 --> 00:45:10,759 Speaker 3: because that is probably certainly true in New York City 761 00:45:10,920 --> 00:45:13,920 Speaker 3: because kids are not getting the driver's license at sixteen 762 00:45:14,000 --> 00:45:17,200 Speaker 3: years old as they are out here and eager to 763 00:45:17,320 --> 00:45:19,600 Speaker 3: drive a car because that's not what mom and dad 764 00:45:19,600 --> 00:45:22,640 Speaker 3: were doing either. So I do think it can color 765 00:45:22,800 --> 00:45:26,200 Speaker 3: your view. That's why you need good, strong Detroit bureaus 766 00:45:26,239 --> 00:45:29,160 Speaker 3: and bureaus elsewhere in the country that can provide that 767 00:45:29,280 --> 00:45:29,879 Speaker 3: point of view. 768 00:45:30,600 --> 00:45:34,160 Speaker 2: But it does seem like if Hannah writes a story 769 00:45:34,160 --> 00:45:37,360 Speaker 2: about Ferrari, that's going to go top ten most read 770 00:45:37,440 --> 00:45:43,879 Speaker 2: almost every single time. And yet editors who have never 771 00:45:43,960 --> 00:45:46,920 Speaker 2: owned or driven a car, they don't care as much 772 00:45:46,960 --> 00:45:51,120 Speaker 2: as they do about a story on Apple for example, 773 00:45:51,360 --> 00:45:53,959 Speaker 2: you know, or something that they do interact with every day, 774 00:45:54,040 --> 00:45:55,480 Speaker 2: like it doesn't have to be a story on the 775 00:45:55,480 --> 00:45:57,839 Speaker 2: market cap. But even like the next iPhone? What's going 776 00:45:57,920 --> 00:46:05,279 Speaker 2: to have? Don't you feel like we are overlooked by 777 00:46:05,400 --> 00:46:09,280 Speaker 2: a lot of the leadership in mainstream media. 778 00:46:11,280 --> 00:46:14,640 Speaker 3: I think there is an attitude by some, not all, again, 779 00:46:15,239 --> 00:46:18,239 Speaker 3: certainly not by the top editors here at Bloomberg, who 780 00:46:18,840 --> 00:46:20,840 Speaker 3: we have a thriving Detroit terre. I'm sitting in it 781 00:46:20,920 --> 00:46:23,640 Speaker 3: right now, and we have a lot of people dedicated 782 00:46:23,680 --> 00:46:26,239 Speaker 3: to covering this industry. But I think there's an attitude 783 00:46:26,520 --> 00:46:29,200 Speaker 3: in a lot of media that Detroit is already dead, 784 00:46:29,360 --> 00:46:32,840 Speaker 3: that it's a twentieth century relic that's been out of 785 00:46:32,920 --> 00:46:37,080 Speaker 3: business for years, rather than a business that employs tens 786 00:46:37,120 --> 00:46:40,040 Speaker 3: of hundreds of thousands of people around the world, and 787 00:46:40,080 --> 00:46:44,400 Speaker 3: it's still very much in the mix. GM still sells 788 00:46:44,520 --> 00:46:49,200 Speaker 3: more cars than anybody else in America, period, so you know, 789 00:46:49,840 --> 00:46:52,319 Speaker 3: I think that is lost on folks. I think part 790 00:46:52,360 --> 00:46:55,040 Speaker 3: of the problem, too, is the types of cars that 791 00:46:55,080 --> 00:47:03,160 Speaker 3: Detroit sells also propagates this, you know of obsolescence because 792 00:47:03,239 --> 00:47:05,680 Speaker 3: it's pickup trucks. And you don't see a lot of 793 00:47:05,719 --> 00:47:10,839 Speaker 3: pickup trucks in Manhattan unless they're being driven by you know, 794 00:47:10,920 --> 00:47:17,239 Speaker 3: commercial businesses. But out here in the Midwest that's the 795 00:47:17,280 --> 00:47:20,840 Speaker 3: predominant vehicle. And it doesn't mean you're a farmer, it 796 00:47:20,880 --> 00:47:23,359 Speaker 3: doesn't mean you're a blue collar worker, it doesn't mean 797 00:47:23,400 --> 00:47:26,400 Speaker 3: you're a contractor. It's just what people like to drive. 798 00:47:28,239 --> 00:47:32,520 Speaker 2: Yeah, great family, great family car. I guess I have 799 00:47:32,560 --> 00:47:34,239 Speaker 2: a little bit of a chip on my shoulder, Keith, 800 00:47:34,280 --> 00:47:38,360 Speaker 2: because we have, like, you know, hours of television programming 801 00:47:38,400 --> 00:47:43,080 Speaker 2: dedicated solely to tech and and and we don't have 802 00:47:43,160 --> 00:47:46,600 Speaker 2: one show that's about cars. And yet, yes, we've just 803 00:47:46,719 --> 00:47:53,640 Speaker 2: learned that cars are global trade, cars are global politics. 804 00:47:53,719 --> 00:47:58,000 Speaker 2: Like everything that Trump does with Canada and Mexico and 805 00:47:58,040 --> 00:48:01,320 Speaker 2: all these concerns about China and the Bridge to Europe, 806 00:48:01,360 --> 00:48:04,480 Speaker 2: like it's all about global automotive production. 807 00:48:05,200 --> 00:48:07,200 Speaker 3: Yeah. I mean, you know, say what you will about Trump, 808 00:48:07,360 --> 00:48:11,240 Speaker 3: but he gets the cars. Automotive is a trophy industry. 809 00:48:11,760 --> 00:48:14,080 Speaker 3: So two to the Democrats. I'm not saying that Biden 810 00:48:14,120 --> 00:48:19,200 Speaker 3: didn't understand that or Obama. Obama saved the auto industry right, 811 00:48:20,040 --> 00:48:23,640 Speaker 3: taking a handoff from George W. Bush. They both recognized 812 00:48:24,040 --> 00:48:27,560 Speaker 3: that the American auto industry couldn't go under its critical 813 00:48:27,920 --> 00:48:31,040 Speaker 3: to national security. It's critical to national defense, you know. 814 00:48:31,280 --> 00:48:35,200 Speaker 3: GM and Florida right now bidding for a new contract 815 00:48:35,239 --> 00:48:38,400 Speaker 3: with the Department of Defense. So you know, this is 816 00:48:39,800 --> 00:48:44,000 Speaker 3: an essential industry for any major economic power. If you 817 00:48:44,120 --> 00:48:47,840 Speaker 3: don't have a thriving domestic auto industry, you are not 818 00:48:47,960 --> 00:48:51,400 Speaker 3: a top tier economic power. And I think that's recognized 819 00:48:51,480 --> 00:48:54,520 Speaker 3: in Washington. I know it's not new tech. I know 820 00:48:54,600 --> 00:48:56,680 Speaker 3: the companies have been around for over one hundred years, 821 00:48:57,400 --> 00:48:58,440 Speaker 3: but they're still essential. 822 00:49:00,040 --> 00:49:01,640 Speaker 1: I think I'm going to quote you on that, Keith, 823 00:49:01,680 --> 00:49:05,839 Speaker 1: that is so bracing and clarifying to hear. It's nice 824 00:49:05,880 --> 00:49:09,080 Speaker 1: to hear your perspectives on that, having been in it 825 00:49:09,120 --> 00:49:14,040 Speaker 1: for so long. I don't want to talk too much 826 00:49:14,080 --> 00:49:19,760 Speaker 1: about AI, but do you see AI affecting the reach 827 00:49:19,920 --> 00:49:21,959 Speaker 1: of the traditional OEMs. 828 00:49:23,760 --> 00:49:27,799 Speaker 3: Yeah, I think AI is going to be huge, and 829 00:49:28,080 --> 00:49:30,560 Speaker 3: it's going to be everywhere in the first place it's at. 830 00:49:30,600 --> 00:49:34,359 Speaker 3: And this actually gives the American auto makers an opportunity 831 00:49:34,440 --> 00:49:37,120 Speaker 3: or a tool to try and catch up with the Chinese. 832 00:49:37,280 --> 00:49:41,280 Speaker 3: Is it can really speed up product development times. That's 833 00:49:41,560 --> 00:49:44,920 Speaker 3: one of the big areas where the Chinese have a 834 00:49:45,040 --> 00:49:49,040 Speaker 3: huge advantage. They can conceive and come up with and 835 00:49:49,239 --> 00:49:51,360 Speaker 3: put a car on the road in two years, and 836 00:49:51,440 --> 00:49:55,160 Speaker 3: it takes American automakers and Western automakers in general twice 837 00:49:55,200 --> 00:49:58,479 Speaker 3: that at least, and you've got to cut that time down. 838 00:49:58,560 --> 00:50:03,800 Speaker 3: It reduces cost, it gets your latest fashions out on 839 00:50:03,080 --> 00:50:07,760 Speaker 3: the streets quicker. So it's something that's essential, and AI 840 00:50:07,960 --> 00:50:12,000 Speaker 3: can really speed up that development process. And then when 841 00:50:12,040 --> 00:50:14,480 Speaker 3: you talk about AI in the car, well, as I 842 00:50:14,520 --> 00:50:19,279 Speaker 3: was saying earlier, touchscreens, having a rolling mobile phone part 843 00:50:19,280 --> 00:50:22,919 Speaker 3: of your digital life, AI will help people get from 844 00:50:22,920 --> 00:50:26,320 Speaker 3: point A to point B more efficiently and more comfort 845 00:50:26,680 --> 00:50:29,040 Speaker 3: And you know, we are of course entering the age 846 00:50:29,200 --> 00:50:32,799 Speaker 3: of you know, I don't like to call them self 847 00:50:32,880 --> 00:50:35,560 Speaker 3: driving cars, but you know of a lot of autonomy 848 00:50:35,600 --> 00:50:38,280 Speaker 3: in your car more and more. We already have hands 849 00:50:38,360 --> 00:50:42,120 Speaker 3: off with Tesla, with GM, with Forward, with Many, and 850 00:50:42,719 --> 00:50:45,319 Speaker 3: the Chinese have it even better. You know, when we 851 00:50:45,360 --> 00:50:48,480 Speaker 3: get to that kind of level for autonomy where you 852 00:50:48,640 --> 00:50:50,520 Speaker 3: really can take your eyes off the road and do 853 00:50:50,640 --> 00:50:56,560 Speaker 3: other stuff that needs to be AI assisted, I. 854 00:50:56,520 --> 00:51:00,279 Speaker 2: Mean I always thought to develop a new car are 855 00:51:00,440 --> 00:51:02,799 Speaker 2: from scratch, you had to spend a billion dollars and 856 00:51:03,960 --> 00:51:06,879 Speaker 2: five years, which is why a lot of the new 857 00:51:06,920 --> 00:51:11,439 Speaker 2: cars we get are things that we wanted like five 858 00:51:11,520 --> 00:51:14,480 Speaker 2: years ago rather than what we want now. Is that 859 00:51:15,120 --> 00:51:18,760 Speaker 2: how significantly. Do you think that timeline is going to change. 860 00:51:18,640 --> 00:51:22,200 Speaker 3: Keith, Well, here I have a modern example of that 861 00:51:22,200 --> 00:51:26,520 Speaker 3: that's happening right now in real time. So Ford just 862 00:51:26,800 --> 00:51:35,320 Speaker 3: discontinued it's Ford Escape Crossover mid compact crossover suv hybrid. 863 00:51:35,880 --> 00:51:41,640 Speaker 3: They've taken affordably priced hybrid off the market. At the 864 00:51:41,800 --> 00:51:46,400 Speaker 3: very moment gas prices have gone above four dollars a gallon. Wow. 865 00:51:47,320 --> 00:51:50,560 Speaker 3: Do you think that decision was made with current times 866 00:51:50,560 --> 00:51:53,319 Speaker 3: in mind? That decision was made three or four years ago, 867 00:51:53,440 --> 00:51:58,000 Speaker 3: right and its replacement or the alternative for a buyer 868 00:51:58,080 --> 00:52:01,760 Speaker 3: going into the Ford showroom right now, is the Bronco 869 00:52:01,920 --> 00:52:06,440 Speaker 3: Sport Compact suv, which does not offer a hybrid feature. 870 00:52:07,200 --> 00:52:12,279 Speaker 3: Were those decisions made with today in mind? Clearly not. 871 00:52:13,040 --> 00:52:16,320 Speaker 3: They were made years ago and they look very wrong 872 00:52:16,520 --> 00:52:20,600 Speaker 3: right now. So if you can reduce the development time 873 00:52:20,640 --> 00:52:24,520 Speaker 3: and also have the ability to pivot quicker, you know, 874 00:52:25,280 --> 00:52:27,600 Speaker 3: two years is still a long time. But if as 875 00:52:27,600 --> 00:52:31,680 Speaker 3: you're approaching the market you see this soaring gas prices, 876 00:52:32,040 --> 00:52:34,319 Speaker 3: maybe you pivot and you get that hybrid out there 877 00:52:34,360 --> 00:52:35,200 Speaker 3: that much quicker. 878 00:52:36,800 --> 00:52:39,200 Speaker 2: By the way, do you after so many years of 879 00:52:39,239 --> 00:52:43,799 Speaker 2: covering forward, do you like prefer the Mustang to the Corvette, or. 880 00:52:44,280 --> 00:52:46,799 Speaker 1: Do you have careful careful? 881 00:52:47,040 --> 00:52:49,560 Speaker 2: Yeah, you can tell us now because you're leaving. I mean, 882 00:52:50,680 --> 00:52:53,319 Speaker 2: do you have favorites or are there big flops that 883 00:52:53,360 --> 00:52:55,359 Speaker 2: you can't believe they made, or like, can you tell 884 00:52:55,440 --> 00:52:57,799 Speaker 2: us about some of the individual cars because we care 885 00:52:57,800 --> 00:52:58,640 Speaker 2: about that stuff. 886 00:52:59,560 --> 00:53:04,279 Speaker 3: Yeah, I think I prefer the Mustang to the Vet, 887 00:53:04,320 --> 00:53:07,520 Speaker 3: although the direct corollary to the Mustang is really the Camaro, 888 00:53:07,600 --> 00:53:08,440 Speaker 3: which has been discussed. 889 00:53:08,440 --> 00:53:10,799 Speaker 2: Okay, fair, fair, I was just trying to pick their 890 00:53:10,840 --> 00:53:11,480 Speaker 2: two currents. 891 00:53:11,480 --> 00:53:14,880 Speaker 3: But well, part of the reason I like the Mustang 892 00:53:14,920 --> 00:53:17,880 Speaker 3: is because this may actually be sexist now, but you 893 00:53:17,880 --> 00:53:20,000 Speaker 3: remember they used to have what they called the Secretary's 894 00:53:20,040 --> 00:53:23,360 Speaker 3: car Mustang, which was which was the lower price, lower 895 00:53:23,360 --> 00:53:26,960 Speaker 3: horse powered car, and so it was affordable. People could 896 00:53:27,120 --> 00:53:30,320 Speaker 3: have that really cool look, that really cool shape in 897 00:53:30,400 --> 00:53:34,239 Speaker 3: an affordable price. That was never something that that offered you. 898 00:53:35,120 --> 00:53:37,600 Speaker 3: I you know, that ve now looks like Supercard of me. 899 00:53:37,640 --> 00:53:39,880 Speaker 3: It doesn't even look like a Corvette. When I was 900 00:53:39,920 --> 00:53:44,239 Speaker 3: a kid, you know, it was the Corvette Stingray, that 901 00:53:44,600 --> 00:53:48,480 Speaker 3: very low slung seventies beauty. There was a guy down 902 00:53:48,520 --> 00:53:50,120 Speaker 3: the street that had went, oh my god, it was 903 00:53:50,200 --> 00:53:51,239 Speaker 3: gorgeous so. 904 00:53:53,000 --> 00:53:53,160 Speaker 1: Too. 905 00:53:53,360 --> 00:53:57,160 Speaker 3: Yeah, yes, in history. Do you know the one I'm 906 00:53:57,200 --> 00:54:01,040 Speaker 3: talking about, Hannah, that early seventies, Yes. 907 00:54:00,880 --> 00:54:04,160 Speaker 1: I guess yes, to me, that's the best generation, probably 908 00:54:04,200 --> 00:54:05,040 Speaker 1: a chrome bumper. 909 00:54:06,200 --> 00:54:11,040 Speaker 3: Yes, it just gorgeous. And you know you see that 910 00:54:11,080 --> 00:54:15,120 Speaker 3: go down the street and heads turn, and you know, 911 00:54:15,280 --> 00:54:19,120 Speaker 3: the Corvette has always been sort of like GM's at 912 00:54:19,160 --> 00:54:21,279 Speaker 3: show Pony, and they do a nice job and the 913 00:54:21,320 --> 00:54:24,719 Speaker 3: current one is amazing. But boy, if you ask me 914 00:54:24,760 --> 00:54:27,000 Speaker 3: what the best of that ever was, it's that C three. 915 00:54:28,520 --> 00:54:29,120 Speaker 3: What do you drive? 916 00:54:29,239 --> 00:54:29,560 Speaker 1: Now? 917 00:54:30,440 --> 00:54:31,040 Speaker 2: Yeah? 918 00:54:31,160 --> 00:54:33,960 Speaker 3: I D I D Now, You're really gonna get me 919 00:54:34,000 --> 00:54:37,960 Speaker 3: in trouble with my sources. But again, who cares I drive? 920 00:54:38,320 --> 00:54:43,759 Speaker 3: I drive a Subaru out Back Wilderness Edition, so and uh, 921 00:54:43,960 --> 00:54:49,880 Speaker 3: you know kind of lifted crossover, you know, compact suv 922 00:54:50,719 --> 00:54:54,799 Speaker 3: with the boxer motor, yes, yeah, which which I like 923 00:54:54,840 --> 00:54:57,400 Speaker 3: a lot. And uh, my daughter in law is a 924 00:54:57,400 --> 00:55:02,600 Speaker 3: Subaru salesman, so that worked out well too, and so 925 00:55:02,680 --> 00:55:04,600 Speaker 3: the whole family has kind of switched over to that 926 00:55:04,640 --> 00:55:05,480 Speaker 3: brand as a result. 927 00:55:06,440 --> 00:55:09,359 Speaker 1: Well, I have to ask. I know you are a 928 00:55:10,000 --> 00:55:14,319 Speaker 1: really talented and devoted runner and may have run a 929 00:55:14,320 --> 00:55:16,839 Speaker 1: marathon or two or three in your day. I think 930 00:55:16,920 --> 00:55:20,040 Speaker 1: I saw the Boston Marathon. Within the last few years. 931 00:55:20,080 --> 00:55:22,960 Speaker 1: Will you be in your retirement, will you be doing 932 00:55:23,000 --> 00:55:25,080 Speaker 1: more running and trainee? 933 00:55:25,480 --> 00:55:27,640 Speaker 3: That is the hope, Hannah, and I believe you also 934 00:55:27,719 --> 00:55:32,480 Speaker 3: have a background in running. Yes, but yeah, I ran 935 00:55:32,560 --> 00:55:36,240 Speaker 3: Boston and April with my son Connor, like you, Hannah, 936 00:55:36,239 --> 00:55:40,840 Speaker 3: as a collegiate runner, and so we have plans to 937 00:55:41,719 --> 00:55:45,359 Speaker 3: maybe try to get into Chicago. He's already qualified because 938 00:55:45,400 --> 00:55:49,080 Speaker 3: he's so fast. I was happy just to qualify for Boston. 939 00:55:49,640 --> 00:55:52,680 Speaker 3: Boston was my twelfth marathon. I ran my first marathon 940 00:55:53,200 --> 00:55:59,840 Speaker 3: when I was fifty two. Yeah, I got into it. 941 00:56:00,239 --> 00:56:00,399 Speaker 5: Well. 942 00:56:00,440 --> 00:56:03,959 Speaker 3: Both my middle daughter Claire and my son Connor both 943 00:56:04,000 --> 00:56:07,799 Speaker 3: were high school and then collegiate runners, so they're running. 944 00:56:07,840 --> 00:56:10,319 Speaker 3: Bug really hit the family. And yeah, So now my 945 00:56:10,440 --> 00:56:14,320 Speaker 3: hope is, you know, I don't get as many weekday 946 00:56:14,400 --> 00:56:16,920 Speaker 3: runs in as I would like because of you know, 947 00:56:17,040 --> 00:56:20,600 Speaker 3: work in life. And now you know, once I've done 948 00:56:21,080 --> 00:56:23,360 Speaker 3: I'm done walking my dog fin Bar in the morning, 949 00:56:23,440 --> 00:56:25,319 Speaker 3: I can go for a run without having to worry 950 00:56:25,320 --> 00:56:26,919 Speaker 3: about checking into work. 951 00:56:27,719 --> 00:56:30,040 Speaker 1: Jill, Well, that is so cool that you started at 952 00:56:30,080 --> 00:56:31,799 Speaker 1: the age of fifty two, because it means you have 953 00:56:31,840 --> 00:56:34,520 Speaker 1: a lot of miles still left on your legs. They're 954 00:56:34,520 --> 00:56:36,120 Speaker 1: practically fresh. 955 00:56:36,480 --> 00:56:41,120 Speaker 3: Yeah, that is true. My older brother Kevin, who was 956 00:56:41,280 --> 00:56:44,000 Speaker 3: faster than me and was great into his fifties, the 957 00:56:44,080 --> 00:56:46,239 Speaker 3: knees went on him. So I am fortunate. That's what 958 00:56:46,280 --> 00:56:48,920 Speaker 3: I always say. I didn't shoot the knees by running 959 00:56:48,960 --> 00:56:51,359 Speaker 3: for my entire life, so I still have I hope 960 00:56:51,360 --> 00:56:52,879 Speaker 3: a few years left in them. 961 00:56:53,320 --> 00:56:56,000 Speaker 2: Hey, when you mentioned Boston, it makes me think about 962 00:56:56,080 --> 00:57:00,960 Speaker 2: music again. You said you loved Rolling Stone Rock. Reporting. 963 00:57:02,000 --> 00:57:03,719 Speaker 2: I was at a fish concert last night and they 964 00:57:03,719 --> 00:57:05,680 Speaker 2: started playing something and I told my brother, you know what, 965 00:57:05,719 --> 00:57:09,920 Speaker 2: Boston does this better because it sounded like that kind 966 00:57:09,960 --> 00:57:14,040 Speaker 2: of polished prog rock thing. What kind of bands do 967 00:57:14,120 --> 00:57:15,960 Speaker 2: you listen to? Hannah and I talk about music here 968 00:57:16,000 --> 00:57:17,439 Speaker 2: all the time. I think it goes hand in hand 969 00:57:17,480 --> 00:57:20,080 Speaker 2: with cars, right, because one of the best things to 970 00:57:20,120 --> 00:57:22,440 Speaker 2: do in a car is listen to music. So what 971 00:57:22,480 --> 00:57:22,919 Speaker 2: are you into? 972 00:57:23,120 --> 00:57:29,120 Speaker 3: Absolutely? Yeah? So you know. I I am a long time, 973 00:57:29,240 --> 00:57:33,680 Speaker 3: long time You Two fan. I've seen them many times, 974 00:57:33,760 --> 00:57:39,120 Speaker 3: including with my kids in Dublin, and but You Two 975 00:57:39,200 --> 00:57:40,960 Speaker 3: is not giving us a lot of new music lately, 976 00:57:41,040 --> 00:57:45,520 Speaker 3: so I am finding other artists to turn to. I 977 00:57:45,520 --> 00:57:49,400 Speaker 3: love Noah Khan. I know he's become you know, hot 978 00:57:49,440 --> 00:57:52,479 Speaker 3: and huge, but I liked him before he became hot 979 00:57:52,520 --> 00:57:55,240 Speaker 3: and huge. I'd like to point out, so you know 980 00:57:55,360 --> 00:58:01,000 Speaker 3: that that kind of music appeals to me. Uh and 981 00:58:01,000 --> 00:58:04,200 Speaker 3: and I do think you know, cars and music go 982 00:58:04,400 --> 00:58:07,480 Speaker 3: hand in hand, which is you know why you guys 983 00:58:07,480 --> 00:58:11,000 Speaker 3: should talk about music on this show, because you know 984 00:58:11,120 --> 00:58:14,040 Speaker 3: that's part of the driving experience, you know. 985 00:58:14,200 --> 00:58:17,200 Speaker 1: I know some curists say we just listened to the 986 00:58:17,240 --> 00:58:20,760 Speaker 1: sound of the engine when we drive, and I never 987 00:58:20,960 --> 00:58:23,240 Speaker 1: I just have to roll my eyes at that one. 988 00:58:23,320 --> 00:58:25,280 Speaker 1: I mean, you can hear the engine over the music 989 00:58:25,560 --> 00:58:26,560 Speaker 1: if it's a good car. 990 00:58:27,760 --> 00:58:32,200 Speaker 3: Yeah, And don't they kind of blend. I mean yeah, 991 00:58:32,360 --> 00:58:35,960 Speaker 3: they should, I think, of course, and if and if 992 00:58:35,960 --> 00:58:38,200 Speaker 3: you're going to drive fast, and let's face it, all 993 00:58:38,200 --> 00:58:41,640 Speaker 3: three of us drive fast a lot. You know, you 994 00:58:41,720 --> 00:58:44,400 Speaker 3: want a soundtrack for that. There you go. 995 00:58:45,080 --> 00:58:48,160 Speaker 2: I mean sometimes a lot of a lot of music 996 00:58:48,240 --> 00:58:50,400 Speaker 2: has it in I think Eddie van Halen, like back 997 00:58:50,400 --> 00:58:52,360 Speaker 2: to Lamborghini in the studio when they were. 998 00:58:52,240 --> 00:58:55,720 Speaker 1: Recording you Can't Drive fifty five Panama off Panama. 999 00:58:56,000 --> 00:59:00,720 Speaker 2: They were recording Panama. But you know, cars stereos to 1000 00:59:00,800 --> 00:59:03,840 Speaker 2: me are a huge issue and they never seem to 1001 00:59:03,880 --> 00:59:06,160 Speaker 2: be so good, And it always bothers me that like 1002 00:59:07,120 --> 00:59:11,160 Speaker 2: Bose has no problem licensing its name to you know, 1003 00:59:11,280 --> 00:59:14,040 Speaker 2: ex car maker, and then they put out a horrible system. 1004 00:59:14,080 --> 00:59:15,960 Speaker 2: Everybody does it, even Macintosh. 1005 00:59:16,160 --> 00:59:16,400 Speaker 3: You know. 1006 00:59:18,200 --> 00:59:21,480 Speaker 2: I just wish more people would pay attention to the stereos, 1007 00:59:21,600 --> 00:59:24,040 Speaker 2: but I guess I'm hoping for too much. 1008 00:59:24,760 --> 00:59:27,640 Speaker 3: Well, I'm old enough to remember, because this is how 1009 00:59:27,680 --> 00:59:30,040 Speaker 3: it was for me back in the eighties when you 1010 00:59:30,200 --> 00:59:34,320 Speaker 3: didn't buy the car factory stereo. In fact, the first 1011 00:59:34,360 --> 00:59:37,920 Speaker 3: car I purchased, I bought without a radio because you 1012 00:59:37,960 --> 00:59:41,439 Speaker 3: would have an aftermarket stereo put in because it would 1013 00:59:41,480 --> 00:59:45,480 Speaker 3: be so much better. So, you know, we had you know, 1014 00:59:45,960 --> 00:59:49,640 Speaker 3: Panasonic did some great aftermarket There were these standalone speakers 1015 00:59:49,680 --> 00:59:51,200 Speaker 3: you could put in the back of the car. It 1016 00:59:51,280 --> 00:59:54,400 Speaker 3: was awesome. You'd get a you could get a subwoofer 1017 00:59:54,440 --> 00:59:57,480 Speaker 3: to put under the back seat. It was incredible. So 1018 00:59:58,280 --> 01:00:00,920 Speaker 3: back in the day, that was the way it was done. 1019 01:00:01,360 --> 01:00:03,720 Speaker 3: And then the auto companies realized they were losing a 1020 01:00:03,720 --> 01:00:06,320 Speaker 3: lot of money to the aftermarket folks. It's the same 1021 01:00:06,360 --> 01:00:08,680 Speaker 3: with the off road packages that now you can get 1022 01:00:08,720 --> 01:00:10,920 Speaker 3: from the auto companies that you used to have to 1023 01:00:10,920 --> 01:00:14,080 Speaker 3: go to an outfitter to get you know, the companies 1024 01:00:14,080 --> 01:00:17,000 Speaker 3: eventually see profit streams that they're missing out on and 1025 01:00:17,040 --> 01:00:19,400 Speaker 3: they figure out a way to get in on the action, 1026 01:00:19,560 --> 01:00:21,959 Speaker 3: and that kills the independent guys. 1027 01:00:23,600 --> 01:00:24,800 Speaker 2: Now you can do it with your slate. 1028 01:00:26,000 --> 01:00:30,080 Speaker 3: Yes, exactly, you can get your slate. I think Slate's 1029 01:00:30,080 --> 01:00:32,840 Speaker 3: gonna be fascinating. That'll be really fascinating to watch, and 1030 01:00:32,880 --> 01:00:35,320 Speaker 3: you know, it'll be coming out at the same time 1031 01:00:35,760 --> 01:00:38,920 Speaker 3: Ford comes out with this thirty thousand dollars electric pickup 1032 01:00:38,960 --> 01:00:41,840 Speaker 3: truck that they have coming late next year. The two 1033 01:00:41,840 --> 01:00:44,520 Speaker 3: of them side by side, it'll be interesting to see 1034 01:00:44,880 --> 01:00:45,400 Speaker 3: who wins. 1035 01:00:45,440 --> 01:00:47,840 Speaker 1: I do think. I do think in a weird way. 1036 01:00:48,640 --> 01:00:53,280 Speaker 1: Often nothing new, everything new is old. You know. Whatever 1037 01:00:53,320 --> 01:00:58,080 Speaker 1: that's saying, is this slate thing, Okay, we're going back 1038 01:00:58,080 --> 01:00:59,920 Speaker 1: to exactly what you described in the eighties. 1039 01:01:00,360 --> 01:01:00,600 Speaker 2: You know. 1040 01:01:01,160 --> 01:01:03,920 Speaker 1: It's it's interesting that in a way we've made so 1041 01:01:04,080 --> 01:01:09,360 Speaker 1: much progress and cars, and yet it's not really that 1042 01:01:09,680 --> 01:01:12,440 Speaker 1: different in some ways. Back then. 1043 01:01:13,680 --> 01:01:17,720 Speaker 3: It's like it's like fashion, we want to be in 1044 01:01:17,760 --> 01:01:20,640 Speaker 3: with the latest styles, but we want to have like 1045 01:01:20,880 --> 01:01:24,840 Speaker 3: our own individual imprint on it. Right, So that's why 1046 01:01:24,880 --> 01:01:27,240 Speaker 3: people do the things they do to their cars to 1047 01:01:27,360 --> 01:01:30,160 Speaker 3: try and customize them, whether it's on the interior or 1048 01:01:30,240 --> 01:01:32,760 Speaker 3: the exterior. You know, some people like a lot of 1049 01:01:32,760 --> 01:01:36,560 Speaker 3: bumper stickers, some people like balaro beads, you know, inside 1050 01:01:36,600 --> 01:01:39,920 Speaker 3: the car, you know, whatever it is. People like to 1051 01:01:40,480 --> 01:01:44,240 Speaker 3: make their cars their own. It's a personal statement. And 1052 01:01:44,880 --> 01:01:46,680 Speaker 3: so you do that with the clothing you wear, and 1053 01:01:46,720 --> 01:01:48,800 Speaker 3: you do that with the car you drive. You do 1054 01:01:48,880 --> 01:01:50,960 Speaker 3: that with the home you live in. Those are the 1055 01:01:51,000 --> 01:01:53,440 Speaker 3: three areas that you want to make a personal statement. 1056 01:01:53,760 --> 01:01:56,439 Speaker 3: But cars are obviously a mass market device, so they 1057 01:01:56,480 --> 01:02:00,200 Speaker 3: start as a slate, right, They start as something everybody 1058 01:02:00,240 --> 01:02:03,760 Speaker 3: else has, and then you have to work to customize 1059 01:02:03,800 --> 01:02:04,720 Speaker 3: it and make it your own. 1060 01:02:05,560 --> 01:02:08,080 Speaker 2: Cool. So cool to have you on the show, Keith, 1061 01:02:08,120 --> 01:02:11,160 Speaker 2: and I hope we stay in touch because I have 1062 01:02:11,240 --> 01:02:14,720 Speaker 2: relied on your expertise and in your help, frankly in 1063 01:02:14,720 --> 01:02:18,600 Speaker 2: my interviews for I don't know, at least fifteen years 1064 01:02:18,760 --> 01:02:22,480 Speaker 2: or so, so I may continue to call you up 1065 01:02:22,600 --> 01:02:23,480 Speaker 2: in your retirement. 1066 01:02:23,840 --> 01:02:25,120 Speaker 1: We're not going away. 1067 01:02:25,880 --> 01:02:28,560 Speaker 3: That's fine by me. No, this is going to blast. 1068 01:02:28,640 --> 01:02:31,360 Speaker 3: Thank you both for having me on. I love you, Thank. 1069 01:02:31,120 --> 01:02:31,600 Speaker 1: You so much. 1070 01:02:32,320 --> 01:02:37,560 Speaker 2: Congratulations again, all right, cool, amazing. He will be missed. 1071 01:02:37,680 --> 01:02:40,800 Speaker 2: I especially because he helped me do my job for 1072 01:02:40,840 --> 01:02:43,600 Speaker 2: so long. I'm going to miss him. I am still 1073 01:02:43,600 --> 01:02:44,120 Speaker 2: going to call. 1074 01:02:44,080 --> 01:02:46,640 Speaker 1: Him it when he's a huge He's a very valuable 1075 01:02:46,680 --> 01:02:48,920 Speaker 1: brain trust that I don't really want to let go of. 1076 01:02:49,360 --> 01:02:51,000 Speaker 1: You know, we can still tap in. 1077 01:02:51,400 --> 01:02:54,000 Speaker 2: I don't think I'm alone, by the way, or we 1078 01:02:54,040 --> 01:02:56,520 Speaker 2: are alone. I think our reporters and editors are going 1079 01:02:56,560 --> 01:02:59,480 Speaker 2: to be calling Keith a lot over the next few years. Yes, 1080 01:03:00,120 --> 01:03:04,440 Speaker 2: definitely great. Uh what have you got going on, Hannah? 1081 01:03:04,480 --> 01:03:06,800 Speaker 2: You're you're still in New York, but your head is back. 1082 01:03:06,840 --> 01:03:07,640 Speaker 2: I'm guessing too. 1083 01:03:08,560 --> 01:03:12,480 Speaker 1: Yeah, I'm going to go back to LA on Sunday, 1084 01:03:12,640 --> 01:03:15,479 Speaker 1: and then it is all systems go for Monterey Car Week. 1085 01:03:15,560 --> 01:03:19,560 Speaker 1: I'm We're lining up interviews, We're lining up drives, We're 1086 01:03:19,600 --> 01:03:24,520 Speaker 1: lining up chats. So it's like full bore into that 1087 01:03:24,680 --> 01:03:28,320 Speaker 1: in August and hopefully I'll have some news and impressions 1088 01:03:28,360 --> 01:03:29,840 Speaker 1: to share with everyone. 1089 01:03:30,160 --> 01:03:31,760 Speaker 2: What are you going to drive there? What are you 1090 01:03:31,800 --> 01:03:33,120 Speaker 2: going to drive to Monterey? 1091 01:03:34,960 --> 01:03:35,160 Speaker 3: Oh? 1092 01:03:35,200 --> 01:03:40,200 Speaker 1: I'm drive there. Uh, I'm going to drive the Lamborghini Urus. 1093 01:03:40,400 --> 01:03:45,880 Speaker 1: Now they offered me the Ravolto again, which I jumped 1094 01:03:45,920 --> 01:03:48,760 Speaker 1: at that because, as you recall, I love that car, 1095 01:03:48,920 --> 01:03:50,640 Speaker 1: and I loved it so much I got a ticket 1096 01:03:50,640 --> 01:03:53,080 Speaker 1: in it, but I would I wanted it. But here's 1097 01:03:53,120 --> 01:03:58,080 Speaker 1: the problem. In terms of carrying luggages and driving around 1098 01:03:58,360 --> 01:04:02,800 Speaker 1: during the car week, it is unfortunately not the most 1099 01:04:03,040 --> 01:04:07,840 Speaker 1: practical beast also for the fact that it is the 1100 01:04:07,960 --> 01:04:11,720 Speaker 1: opposite of low key. And when I had it the 1101 01:04:12,040 --> 01:04:15,800 Speaker 1: last time, I drove it around quite a bit, which 1102 01:04:15,880 --> 01:04:18,000 Speaker 1: was really fun and quite an honor and a treat. 1103 01:04:18,200 --> 01:04:22,640 Speaker 1: But every car paparazzi guy like that, you have no 1104 01:04:24,120 --> 01:04:27,840 Speaker 1: you have no protection. You're gonna be everyone's looking at 1105 01:04:27,880 --> 01:04:30,479 Speaker 1: you all the time when you arrive anywhere, and it's 1106 01:04:30,680 --> 01:04:34,080 Speaker 1: just a lot. So I'm actually kind of happy to 1107 01:04:34,160 --> 01:04:36,120 Speaker 1: have the Suvu this time, just to be a little 1108 01:04:36,120 --> 01:04:37,600 Speaker 1: bit more under the radar. 1109 01:04:38,160 --> 01:04:40,800 Speaker 2: So I how come I never get to drive the 1110 01:04:40,840 --> 01:04:46,000 Speaker 2: rev weel Toe. I'm the biggest link, you know, the guys. 1111 01:04:46,360 --> 01:04:51,760 Speaker 2: I really want to drive that car. I still, I still, 1112 01:04:51,760 --> 01:04:55,160 Speaker 2: I'm thinking about my week with the Temorrio and the 1113 01:04:55,200 --> 01:04:56,240 Speaker 2: fraud relationship. 1114 01:04:56,320 --> 01:04:59,000 Speaker 1: A palate cleanser. You need a palate cleanser. 1115 01:05:00,000 --> 01:05:02,440 Speaker 2: I ended up with that car, and when I was 1116 01:05:02,560 --> 01:05:06,520 Speaker 2: having lunch with the AUDI executive today, I was like, 1117 01:05:06,560 --> 01:05:11,000 Speaker 2: you guys made such a great car, Phillimborghini Temorrio. It 1118 01:05:11,080 --> 01:05:14,280 Speaker 2: should have four rings on it though, instead of a bowl. 1119 01:05:15,320 --> 01:05:17,320 Speaker 1: And what did that person say? Did they just smile? 1120 01:05:17,800 --> 01:05:21,240 Speaker 2: Yeah? No, no comment. No, actually was happy that I 1121 01:05:21,320 --> 01:05:24,240 Speaker 2: liked the car, and the new Valari is gonna probably 1122 01:05:24,400 --> 01:05:29,360 Speaker 2: be somewhat similar, but okay, very cool. So you're driving 1123 01:05:29,360 --> 01:05:33,480 Speaker 2: the eurists there and then I can't wait to hear 1124 01:05:33,520 --> 01:05:35,439 Speaker 2: about you. I'm gonna be calling you like every day. 1125 01:05:35,640 --> 01:05:37,800 Speaker 2: That does it for this week's show. Remember to follow 1126 01:05:37,840 --> 01:05:41,800 Speaker 2: and subscribe to Hot Pursuit on Apple, Spotify, and anywhere 1127 01:05:41,840 --> 01:05:44,600 Speaker 2: else you listen. You can also send us your comments. 1128 01:05:44,640 --> 01:05:48,280 Speaker 2: Email us a Hot Pursuit at Bloomberg dot net, and you. 1129 01:05:48,240 --> 01:05:50,760 Speaker 1: Can check out my columns and stories on Bloomberg dot 1130 01:05:50,760 --> 01:05:53,960 Speaker 1: com and the Bloomberg Business app. Go there for car reviews, 1131 01:05:54,000 --> 01:05:57,200 Speaker 1: events and stories that you won't find anywhere else. Find 1132 01:05:57,240 --> 01:06:01,000 Speaker 1: it all at Bloomberg dot com, slash Pursuits, slash Autos. 1133 01:06:01,280 --> 01:06:02,880 Speaker 1: I'm Hannah Elliott and 1134 01:06:02,880 --> 01:06:05,160 Speaker 2: I'm Matt Miller will be back in your podcast feed 1135 01:06:05,320 --> 01:06:06,160 Speaker 2: again next week