1 00:00:02,440 --> 00:00:08,080 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. We're joined by Dirk 2 00:00:08,280 --> 00:00:11,800 Speaker 1: van Deputt. He is Mondali's international CEO. Dirk, it's great 3 00:00:11,840 --> 00:00:13,520 Speaker 1: to have you with me. And as we were just 4 00:00:13,560 --> 00:00:16,680 Speaker 1: talking about you think about in January, Mondally said that 5 00:00:16,760 --> 00:00:19,560 Speaker 1: it's going to be raising prices on some of your products. 6 00:00:19,600 --> 00:00:23,520 Speaker 1: Of course, the price of cocoa absolutely skyrocketing. The price 7 00:00:23,560 --> 00:00:26,240 Speaker 1: increases that you're putting in place now to deal with that. 8 00:00:26,560 --> 00:00:29,480 Speaker 1: How does that compare to previous price hikes. What kind 9 00:00:29,520 --> 00:00:31,240 Speaker 1: of magnitude are we talking about here? 10 00:00:32,680 --> 00:00:36,600 Speaker 2: Well, if we talk about our global range all our products, 11 00:00:36,640 --> 00:00:40,720 Speaker 2: which includes fifty percent of biscuits, it is lower than 12 00:00:40,760 --> 00:00:44,440 Speaker 2: it was in previous years. But if you look at 13 00:00:44,479 --> 00:00:47,760 Speaker 2: the chocolate price increase, that's going to be high single 14 00:00:47,800 --> 00:00:51,600 Speaker 2: digit in some cases double digit. That is in line 15 00:00:51,640 --> 00:00:55,360 Speaker 2: with what we had to do in previous years. So unfortunately, 16 00:00:55,480 --> 00:00:58,320 Speaker 2: I wish it was different. Our input costs keeps from 17 00:00:58,320 --> 00:01:02,080 Speaker 2: going up. Some are flats coming down, but goc sugar 18 00:01:02,120 --> 00:01:05,680 Speaker 2: in fact also and hazelnuts are the ones that are 19 00:01:05,720 --> 00:01:09,080 Speaker 2: going quite high and they're important in our products. 20 00:01:09,080 --> 00:01:12,080 Speaker 3: So we unfortunately have to increase prices again. 21 00:01:12,800 --> 00:01:16,200 Speaker 1: And how willing and able our consumers to take on 22 00:01:16,319 --> 00:01:19,560 Speaker 1: those price hikes, because I mean, I love oreos, but 23 00:01:19,640 --> 00:01:22,560 Speaker 1: you probably can't live off of oreos, So how much 24 00:01:22,600 --> 00:01:24,440 Speaker 1: pricing power do you actually have left. 25 00:01:26,800 --> 00:01:30,280 Speaker 2: Well, up to now, we have really not seen any 26 00:01:30,319 --> 00:01:33,200 Speaker 2: effect from the price increases on our volumes. Our volumes 27 00:01:33,240 --> 00:01:39,039 Speaker 2: have been solid. We've had volume increases that were the 28 00:01:39,120 --> 00:01:43,919 Speaker 2: same as before the inflationary period, so price elasticity wise, 29 00:01:44,560 --> 00:01:47,880 Speaker 2: the consumer has accepted what we have to do so far. 30 00:01:49,480 --> 00:01:52,880 Speaker 2: Going forward, I assume they can deal with another round 31 00:01:53,040 --> 00:01:57,240 Speaker 2: of price increases, particularly if you talk about our major brands, 32 00:01:57,240 --> 00:02:01,040 Speaker 2: and I've talked about our chocolate brands here, Milk, a Cadbury, 33 00:02:01,160 --> 00:02:03,800 Speaker 2: a Doubler Rome. They're so close to the heart of 34 00:02:03,880 --> 00:02:08,400 Speaker 2: consumers that I believe they will be prepared to see 35 00:02:08,440 --> 00:02:11,120 Speaker 2: through this next price increase. It's going to be the 36 00:02:11,200 --> 00:02:13,640 Speaker 2: same for all chocolate, so it's not that just going 37 00:02:13,680 --> 00:02:14,600 Speaker 2: to be our brand, It's going. 38 00:02:14,560 --> 00:02:17,200 Speaker 3: To be all brands. So I think that that will help. 39 00:02:18,320 --> 00:02:23,200 Speaker 2: But hopefully anytime soon this inflationary period of our cost 40 00:02:23,280 --> 00:02:25,840 Speaker 2: increases will stop and we will go back to a 41 00:02:25,840 --> 00:02:27,000 Speaker 2: more normalist situation. 42 00:02:27,760 --> 00:02:30,120 Speaker 1: And it's a good point there. The brand loyalty, the 43 00:02:30,200 --> 00:02:33,160 Speaker 1: brand recognition for some of your companies is definitely strong. 44 00:02:33,280 --> 00:02:35,919 Speaker 1: I do want to talk about distribution a bit because 45 00:02:35,960 --> 00:02:39,080 Speaker 1: it appears that monthly as you're focusing on convenience stores 46 00:02:39,480 --> 00:02:42,679 Speaker 1: warehouse clubs. Are those the types of channels that you're 47 00:02:42,720 --> 00:02:45,120 Speaker 1: pursuing and how do you plan to succeed there? 48 00:02:46,880 --> 00:02:50,440 Speaker 2: Yes, if you look around the world, we are not 49 00:02:51,800 --> 00:02:56,000 Speaker 2: distributed or represented in all channels in the same way, 50 00:02:56,240 --> 00:02:58,880 Speaker 2: or if you look at the geographical spread of a country, 51 00:02:58,919 --> 00:03:00,919 Speaker 2: it might be that we are not in our stores. 52 00:03:01,480 --> 00:03:05,079 Speaker 2: So a big driver of our growth is to optimize 53 00:03:05,120 --> 00:03:09,400 Speaker 2: our presence in the channels where we're underrepresented or increase 54 00:03:09,520 --> 00:03:14,120 Speaker 2: our reach geographically of presence in different stores. If I 55 00:03:14,160 --> 00:03:16,920 Speaker 2: go to the first one, the two big opportunities for 56 00:03:17,000 --> 00:03:20,160 Speaker 2: US are convenience stores in the US where we're underrepresented, 57 00:03:20,639 --> 00:03:25,400 Speaker 2: and the bigger warehouses, the discounters. 58 00:03:24,880 --> 00:03:26,080 Speaker 3: In the US and in Europe. 59 00:03:26,160 --> 00:03:30,519 Speaker 2: Is the other big opportunity for US geographically speaking, it's 60 00:03:30,520 --> 00:03:33,880 Speaker 2: in emerging markets. For instance, in India, we believe that we 61 00:03:33,960 --> 00:03:36,560 Speaker 2: can still go to another three million stores in the 62 00:03:36,600 --> 00:03:37,600 Speaker 2: country to have. 63 00:03:37,640 --> 00:03:39,040 Speaker 3: Our products present. 64 00:03:40,080 --> 00:03:42,600 Speaker 2: I will add a third opportunity for US, which is 65 00:03:42,640 --> 00:03:47,320 Speaker 2: in the store where we are already present, we can improve, 66 00:03:47,560 --> 00:03:50,480 Speaker 2: increase our presence, we can have a better quality presence. 67 00:03:50,840 --> 00:03:54,000 Speaker 2: All that to point out that for us, the opportunity 68 00:03:54,080 --> 00:03:57,360 Speaker 2: to keep growing as a company is quite big, right. 69 00:03:57,160 --> 00:03:59,720 Speaker 1: And of course we are having this conversation against a 70 00:04:00,240 --> 00:04:05,040 Speaker 1: geopolitical backdrop as well. Of course, Mondalie still operates in Russia, 71 00:04:05,160 --> 00:04:08,200 Speaker 1: and let's talk about current events. I mean Alexei Navalne. 72 00:04:08,560 --> 00:04:12,240 Speaker 1: Of course his death has that led to renewed consideration 73 00:04:12,320 --> 00:04:13,960 Speaker 1: of Mondalize exiting from Russia. 74 00:04:15,520 --> 00:04:19,000 Speaker 2: Well, it's first of all, since the beginning of the war, 75 00:04:19,600 --> 00:04:23,480 Speaker 2: we have condemned the brutal aggression against the Ukraine. 76 00:04:23,680 --> 00:04:26,960 Speaker 3: So we are absolutely against the war. 77 00:04:27,960 --> 00:04:31,320 Speaker 2: But as it relates to operations in Russia, unfortunately there 78 00:04:31,360 --> 00:04:33,400 Speaker 2: is no real simple solution there. 79 00:04:35,040 --> 00:04:37,920 Speaker 3: It would be easy, or we could be clear to. 80 00:04:37,920 --> 00:04:41,119 Speaker 2: Say that if stopping our operations in Russia would stop 81 00:04:41,160 --> 00:04:45,000 Speaker 2: the war, we would definitely do that, but unfortunately that 82 00:04:45,200 --> 00:04:49,360 Speaker 2: is not so straightforward. So we believe that the vast 83 00:04:49,400 --> 00:04:52,240 Speaker 2: majority of our investors understand what we're trying to do, 84 00:04:52,279 --> 00:04:54,719 Speaker 2: and what we're trying to do is that we believe 85 00:04:54,800 --> 00:04:59,000 Speaker 2: that the risk of exiting Russia and what would happen 86 00:04:59,080 --> 00:05:02,599 Speaker 2: to our business and how it would be used is 87 00:05:02,720 --> 00:05:07,560 Speaker 2: much higher than staying continue to operate locally, scale back 88 00:05:07,560 --> 00:05:11,000 Speaker 2: our operations and make our business more standalone. 89 00:05:11,279 --> 00:05:11,840 Speaker 3: So it's a. 90 00:05:11,920 --> 00:05:15,480 Speaker 2: Very difficult balance. It's not easy. It's probably one of 91 00:05:15,560 --> 00:05:20,520 Speaker 2: the toughest issues that I faced as the CEO, but 92 00:05:20,640 --> 00:05:23,320 Speaker 2: we believe that this is the best solution for us 93 00:05:23,640 --> 00:05:24,640 Speaker 2: in Russia. 94 00:05:24,839 --> 00:05:26,960 Speaker 1: Well, when it comes to the Russian business, I see 95 00:05:27,000 --> 00:05:31,279 Speaker 1: that that contribute two point eight percent to your global 96 00:05:31,360 --> 00:05:33,880 Speaker 1: revenues in twenty twenty three. That is down from four 97 00:05:33,960 --> 00:05:37,080 Speaker 1: percent in twenty twenty two. So it's not as if 98 00:05:37,120 --> 00:05:41,640 Speaker 1: the Russian business adds that much to your bottom line. 99 00:05:41,960 --> 00:05:48,440 Speaker 2: No, it's not, and it will continue to decrease over 100 00:05:48,520 --> 00:05:51,200 Speaker 2: time because as I said, it's a standalone and we 101 00:05:51,279 --> 00:05:55,000 Speaker 2: have scaled back our investments. But we do believe that 102 00:05:55,160 --> 00:05:58,320 Speaker 2: continue to operate, take care of our employees, keep on 103 00:05:58,400 --> 00:06:02,320 Speaker 2: working with a ten thousand farmer we have, continue to 104 00:06:02,320 --> 00:06:06,279 Speaker 2: provide chocolate and biscuits to the Russian consumer is an 105 00:06:06,440 --> 00:06:09,280 Speaker 2: acceptable way of continuing our business there. 106 00:06:09,760 --> 00:06:12,640 Speaker 1: And I am curious about how you actually do KNDUCT 107 00:06:12,760 --> 00:06:15,240 Speaker 1: business in Russia. Are you able to actually take your 108 00:06:15,240 --> 00:06:18,680 Speaker 1: profits out of the country or how does that actually work. 109 00:06:19,800 --> 00:06:25,280 Speaker 2: Now that, of course remains a bit of a difficulty. 110 00:06:25,880 --> 00:06:28,880 Speaker 2: We can take some out, but we have to go 111 00:06:29,080 --> 00:06:32,480 Speaker 2: to go quite a bit of controls and approvals by 112 00:06:32,480 --> 00:06:33,480 Speaker 2: the Russian government. 113 00:06:34,000 --> 00:06:37,000 Speaker 3: So it's over time something that needs to be solved. 114 00:06:37,800 --> 00:06:39,919 Speaker 2: But we, as I said, we are not trying to 115 00:06:39,960 --> 00:06:43,120 Speaker 2: grow the business there, were trying to contain it, and 116 00:06:43,240 --> 00:06:46,120 Speaker 2: so the problem becomes smaller and smaller if I can 117 00:06:46,160 --> 00:06:47,920 Speaker 2: say it like that, and I do. 118 00:06:48,040 --> 00:06:50,279 Speaker 1: I am just curious about the employees that you have 119 00:06:50,400 --> 00:06:53,080 Speaker 1: in Russia. I understand you have thousands there. You take 120 00:06:53,120 --> 00:06:57,160 Speaker 1: a look at other examples, for example, Carlsberg executives facing 121 00:06:57,279 --> 00:07:01,200 Speaker 1: years of prison prison in Russia. Are you concerned about 122 00:07:01,279 --> 00:07:04,280 Speaker 1: the safety of your employees in Russia and what steps 123 00:07:04,279 --> 00:07:05,240 Speaker 1: are you taking there? 124 00:07:07,200 --> 00:07:09,920 Speaker 2: Yes, of course we are concerned about the safety of 125 00:07:09,960 --> 00:07:13,400 Speaker 2: our employees. We're also concerned about the fate of the 126 00:07:13,440 --> 00:07:15,960 Speaker 2: suppliers that we have, the farmers that work with us, 127 00:07:16,560 --> 00:07:21,120 Speaker 2: and so we are trying to be as reasonable and 128 00:07:21,200 --> 00:07:25,440 Speaker 2: as non conflntational as we possibly can. We want to 129 00:07:25,640 --> 00:07:29,600 Speaker 2: maintain a business there. We want to scale it back. 130 00:07:29,840 --> 00:07:32,480 Speaker 2: We don't want to do major investments, but we do 131 00:07:32,560 --> 00:07:36,000 Speaker 2: want to continue to provide employment and protect our employees. 132 00:07:36,120 --> 00:07:38,800 Speaker 2: And so far that's what we are able to do. 133 00:07:39,160 --> 00:07:41,000 Speaker 1: All right, Eric, got to leave it there, but really 134 00:07:41,040 --> 00:07:43,920 Speaker 1: appreciate your time today. I enjoyed this conversation. Hope to 135 00:07:43,960 --> 00:07:46,480 Speaker 1: speak against soon. That, of course, is Derek vander Putt 136 00:07:46,520 --> 00:07:48,000 Speaker 1: of Mondali's International