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Speaker 1: After twenty two years of being a titan on Wall

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Speaker 1: Street and starting his own firm, Tony Kasai get is

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Speaker 1: walking away.

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Speaker 2: What just said?

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Speaker 1: The ugly side hooking And on the inside we'll interview

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Speaker 1: insiders and other titans of all types of industry, offering

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Speaker 1: advice and sharing stories of it. First, this is another

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Speaker 1: episode the Inside Show.

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Speaker 3: Welcome to Cannabis Talk one on one's Financial Fridays with

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Speaker 3: the Inside Investor Tony k We're the world's number one

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Speaker 3: source for everything cannabis.

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Speaker 4: The information provided by Financial Friday and Tony Kasai is

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Speaker 4: for general information entertainment purposes only and should not be

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Speaker 4: considered as professional financial advice. Consult with the professional before

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Speaker 4: making any financial decisions.

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Speaker 3: Yo.

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Speaker 2: I don't know where you are, what you're doing, or

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Speaker 2: what day of the week it is for you. But

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Speaker 2: over here at the C two one on one iHeart studios,

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Speaker 2: ladies and gentlemen, it is Financial Fridays for us. I'm

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Speaker 2: Tony Kay. You're Insider investor. I'm here to get to

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Speaker 2: mine right and your money game tight. You're hearing me

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Speaker 2: on the world famous Cannabis Talk one on one I

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Speaker 2: heard all over the world in over one hundred and

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Speaker 2: eighty countries. Now, guys, feel free to leave me a

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Speaker 2: financial question anytime at one eight hundred and four twenty

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Speaker 2: nineteen eighty so you can always find me on Instagram

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Speaker 2: at Insider investor. Please follow the show on YouTube at

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Speaker 2: Cannabis Talk one on one. Make sure you show us

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Speaker 2: some love by liking, following, and subscribing. That's how we

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Speaker 2: stay on the air. Folks. Now, y'all know that I

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Speaker 2: created Financial Fridays because after twenty years of being a

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Speaker 2: Wall Street insider, I got sick and tired of watching

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Speaker 2: the little guy get screwed over. So you know what

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Speaker 2: I want to do. I want to empower you by

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Speaker 2: giving you access to what's been in my head for

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Speaker 2: over twenty years and bringing on some of my special

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Speaker 2: guests that I bring on the show to share their

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Speaker 2: stories of entrepreneurship with you. Now, guys, you know, one

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Speaker 2: of my biggest secrets of money is that you're the

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Speaker 2: biggest misconception with taxes is that taxes are a year

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Speaker 2: round problem. People mainly focus on it in April and October.

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Speaker 2: If you have a corporation, But guys, you should have

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Speaker 2: a tax strategist on your team. That means They look

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Speaker 2: at your taxes on a monthly basis. They look at

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Speaker 2: how to maximize what's going into your pocket. So, you guys,

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Speaker 2: Easier Accounting as the firm I've been using for many years.

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Speaker 2: These guys have a dedicated division just to help our

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Speaker 2: listenership here at Cannabis Talk one on one. You can

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Speaker 2: find them online at Easier Accounting dot com. That's Easier

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Speaker 2: Accounting dot com, or give them a call one eight

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Speaker 2: eight eight six two zero zero seven seven zero. Now,

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Speaker 2: you guys, today is a super special day. I got

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Speaker 2: a good friend of mine and this is something you

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Speaker 2: guys have for those of you that are fans of

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Speaker 2: the show, fans of the studio, fans of our different

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Speaker 2: events we've been throwing. We just had a phenomenal n

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Speaker 2: Ideas event after party that was super cool. Stopping by

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Speaker 2: and I got all my friends hit me up. Now

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Speaker 2: they're like, man, who is this Tequila Kamasario that you've

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Speaker 2: been rocking with? And I'm going to share with you

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Speaker 2: guys a story because this is not a new company.

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Speaker 2: This is not somebody we found out about just the

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Speaker 2: past couple of months. But this is something that I've

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Speaker 2: I've had the honor of witnessing their meteoric rise through Vegas, California,

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Speaker 2: and now they're international. I mean, the story is going

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Speaker 2: to keep going. And today I have the honor of

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Speaker 2: having the CEO of the company with me. Now, this

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Speaker 2: gentleman sitting next to me, This dude has been He's

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Speaker 2: been in the industry his whole life. Man, he started

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Speaker 2: in the wine industry, then he kind of brought his

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Speaker 2: skill set, used a lot of the same applications on

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Speaker 2: the how he makes this tequila tastes so damn good.

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Speaker 2: Now you're asking me where else can I find it?

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Speaker 2: Is this just a cannabis talk one on one or

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Speaker 2: financial fighter iss tequila? Hell no, they are now dominating Vegas.

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Speaker 2: In fact, you can find him at Cosmo Win Billaggio Fountain,

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Speaker 2: Blue Caesar's, at Peter Luger's if you guys have ever

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Speaker 2: been there. They have a dedicated cocktail. Luis was just

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Speaker 2: telling me they're blown through thousands of these a day

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Speaker 2: or a week, and I mean the numbers are so

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Speaker 2: astronomical and the proof is in the pudding. Man, this

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Speaker 2: stuff tastes. It is literally, hands down, I'm a tequila connoser,

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Speaker 2: the best tequila in the game. Without further ado, ladies

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Speaker 2: and gentlemen and everybody at home, put your hands together.

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Speaker 2: From my good friend, the CEO of Tequila commisarioluisse quota.

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Speaker 5: Tell you what a great pleasure to be here. By

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Speaker 5: the way, you should know that my middle name is Antonio. Well,

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Speaker 5: I'm also a tony.

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Speaker 2: Okay, this is the first to be here. Yes, indeed,

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Speaker 2: it's an honor to have you here, sir, not just

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Speaker 2: because of the tequila, but you know, you and I

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Speaker 2: have now had the opportunity of sitting down breaking some bread,

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Speaker 2: from breaking sometron together and having a glass or two together,

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Speaker 2: and to hear the story and your passionate about this brand, man,

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Speaker 2: is the reason that you know everybody here in the

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Speaker 2: studio from you know, even even Joe Grande who's been

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Speaker 2: sober now you know, going on over twenty five years.

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Speaker 2: He appreciates a good brand, a good story, and he

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Speaker 2: watches how people react to the product, and it's one

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Speaker 2: of those things that the product sells itself. It does

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Speaker 2: give us give us a little background about how you

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Speaker 2: You know, your background, I know is in the spirit industry.

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Speaker 2: But how did you come about owning a tequila company?

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Speaker 5: Well, you know it's interesting. I mean I started as

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Speaker 5: a salesperson for Gallo Wine Company back in the early

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Speaker 5: seventies and went from being a sales trip to a

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Speaker 5: district manager, to a regional manager, to a director of

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Speaker 5: training to a recruiter on campus, but did many things

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Speaker 5: for them. My second job was a company called Diaga,

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Speaker 5: which is a very large company.

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Speaker 4: Uh.

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Speaker 5: I have day to day on casa egos and uh

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Speaker 5: and uh what it era? No, don Julio don so

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Speaker 5: big big big company. But anyway, you know what I

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Speaker 5: learned my first twenty five years in the wine business. Uh,

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Speaker 5: in terms of viticultural barrel programs, Uh, world class grapes

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Speaker 5: and world class processing process is not being applied very

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Speaker 5: thoroughly to tequila. Kamisadio so often joked that Tekila Misaaria

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Speaker 5: is really a fine wine program dressed like a tequila.

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Speaker 5: That's all it is, really and our stated goal, certainly

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Speaker 5: for me and for our company and for our industry.

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Speaker 5: I think as tequila has evolved from being a brand

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Speaker 5: that used to be only two shots, and the whole

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Speaker 5: thing with the linemen, the and the uh and the

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Speaker 5: salt was to hide the flavor of old, old bad tequila.

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Speaker 5: Today's tequila is an incredible product and if you look

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Speaker 5: at my Anyaho there with the beautiful dark color. We

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Speaker 5: want to be competing in a global basis with the

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Speaker 5: best brown spirits of the world. McAllan maker's mark, Glenn Livitt.

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Speaker 5: That's what our target is because this tequila that we make,

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Speaker 5: along with many others that are in the same sort

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Speaker 5: of artisanal, boutique handmade segment, are every bit as competitive

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Speaker 5: and as tasty as the best scotches in the world.

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Speaker 2: You know what I want to get into the actual

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Speaker 2: production and that not science, but it's a craft, right.

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Speaker 2: I mean, at the end of the day, you got

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Speaker 2: what is the you know, a brew master as in beer,

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Speaker 2: but what is the person who actually curates your tequila?

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Speaker 4: Call?

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Speaker 2: Do they have a They.

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Speaker 5: Actually have a title named Tequila Masters, the actual title.

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Speaker 5: And I am partners with a family in Mexico, the

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Speaker 5: third generation Tequiletros and the younger generation Jose Alberto Ancesa

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Speaker 5: are forty eight, forty four and forty one. Alberto, who's

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Speaker 5: the youngest, is an incredible palette, just wonderful palette, and

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Speaker 5: so he, along with his brothers and ourselves, created this

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Speaker 5: beautiful profile of tequila that is really, really well made.

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Speaker 5: And you know, when you look at the tequila world,

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Speaker 5: you look at the commercial brands and we have to

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Speaker 5: thank them for creating this massive market. So I talked

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Speaker 5: about them like they're the chevy parts of the category.

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Speaker 5: They've gone globally and created this beautiful category of tequilas

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Speaker 5: that is being accepted all over the world now. So

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Speaker 5: those people helping the door for us. Now along come

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Speaker 5: branch like Comisario or G four, or for Talsa or

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Speaker 5: Ocho that are like little Lamborghinias and Ferraris of the category.

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Speaker 5: You know, we may never be as big as a

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Speaker 5: commercial breast, and we don't want to necessarily be there,

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Speaker 5: but we make a world class spirit, and you know,

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Speaker 5: how do you get it there? You know, you look

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Speaker 5: at commercial brands, they are harvesting at four and a

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Speaker 5: half to five years old, and you look at us,

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Speaker 5: we harvest at seven years old. That actually two years

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Speaker 5: on the on the ground gives you agave with much

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Speaker 5: more sugar, lot less acidity. So you've got a beautiful

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Speaker 5: fruit source that is going to be just a great

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Speaker 5: prime material to make world class tequila. You know, So

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Speaker 5: as we go through the process. We all do the

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Speaker 5: same thing. Agave, then you cook, then you ferment, then

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Speaker 5: you distill, and eventually for the darker ones you barrow them.

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Speaker 5: But each of those steps can be so different. For example,

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Speaker 5: we talk about seven year old to government versus four

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Speaker 5: and a half years five years for the commercial brands.

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Speaker 5: When you go into the distillting pod, there's something called

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Speaker 5: heads and tails. All of the heads of the negative

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Speaker 5: gases go to the very top, the tails of the

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Speaker 5: negative solids go to the bottom. Everybody gets rid of

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Speaker 5: hits and tails sells. With the cheaper brands, on the

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Speaker 5: average they could ride of twenty twenty five percent. We

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Speaker 5: could rid a forty five percent of that almost half

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Speaker 5: of it. Okay, expensive, but it leaves you with the

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Speaker 5: pure heart of the stillage. Then thereafter, which is very

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Speaker 5: few people do. We put it into a very large

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Speaker 5: tank and we shoot it full of oxygen for thirty

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Speaker 5: six hours. Oxygen takes every drop, breaks it into one

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Speaker 5: thousand molecules. When it gets reconstituted, it's got this beautiful

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Speaker 5: kind of a little bit creamy or more glycolic feel

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Speaker 5: to it.

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Speaker 2: All.

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Speaker 5: There's no burn when there's exactly there's no burn. Going

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Speaker 5: down exactly. So while we've softened the burn, we have

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Speaker 5: not taken away the earthy, peppery, spicy flavor of agave.

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Speaker 5: And when you take that beautiful nature of the fruit

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Speaker 5: and you put it into a barrel, the barrel will

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Speaker 5: give you certainly wood flavors, but it also gives you

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Speaker 5: now good and honey and vanilla and cream. And if

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Speaker 5: you balance them properly together, it's an incredible experience, okay,

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Speaker 5: because you taste all these different all these different components

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Speaker 5: are being tasted perfectly, and if you age it at

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Speaker 5: the right time, it doesn't get muddled. It's just a

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Speaker 5: great experience. So when you taste my tequila and yako,

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Speaker 5: for example, you could compare it to the best Japanese whiskey,

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Speaker 5: the best scotch, the best bourbon, is every bit as

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Speaker 5: beautiful as that.

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Speaker 2: Because of all the complexities, yeah, you know, and it's

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Speaker 2: being financial Fridays. I always try to leave the audience

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Speaker 2: with a couple of takeaways that can kind of empower

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Speaker 2: them and maybe somebody's thinking of starting their own brand,

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Speaker 2: whether it's in the beverage, linear, et cetera. But there's

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Speaker 2: something you said earlier that I think is very valuable

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Speaker 2: for somebody that's a little bit younger sitting at home

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Speaker 2: thinking that they want to start their own company. You

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Speaker 2: started from the ground up in the previous you know,

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Speaker 2: your previous life. If you all, right, when you work

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Speaker 2: for the for the distribution company or the obla a belieue, right,

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Speaker 2: and uh, you know, you start as a salesperson, then

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Speaker 2: you kind of learn the craft and you met all

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Speaker 2: the right resources, et cetera. I think one of the

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Speaker 2: biggest you know, mistakes I young entrepreneurs make when they

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Speaker 2: want to get into any category. This could be peril

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Speaker 2: et cetera, et cetera. Maybe they have a little bit

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Speaker 2: of money, maybe mommy and daddy gave them a little check,

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Speaker 2: or they inherited a big pound. They think they can

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Speaker 2: just throw money at the problem. There's certain things that

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Speaker 2: money can't buy. And your experience, your palate, your connections.

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Speaker 2: Talking about you know, having these relationships in Mexico where

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Speaker 2: if you know the right people, you're going to do

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Speaker 2: good business there. If you don't know the right people,

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Speaker 2: you're probably gonna get robbed and killed. Right, So, in

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Speaker 2: this sense, you know, there's a huge value or a

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Speaker 2: huge takeaway. I think for the audience to understand when

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Speaker 2: when you talk about getting into an industry. Now, if

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Speaker 2: you guys watch Shark Tank, you know I'm a big

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Speaker 2: fan of it. The spirit industry is one of the

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Speaker 2: most it's almost like a restaurant like ninety percent of

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Speaker 2: them fail that the shelf space is expensive, there's distribution,

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Speaker 2: there's product man, there's the integrity of the product, how

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Speaker 2: you package it, et cetera, et cetera. So how was

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Speaker 2: it from a money standpoint? I know what it takes

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Speaker 2: to get into all these and you guys are I mean,

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Speaker 2: you've blanket at Vegas, You've taken some of these places.

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Speaker 2: There's brands that are begging again and there that are

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Speaker 2: substantially larger. How was it that you guys got into

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Speaker 2: so many great venues?

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Speaker 5: Well, interesting you say that because you mentioned getting into

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Speaker 5: a restaurant world, the entire gastronomy world, and the wine

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Speaker 5: and spirits world. It's not just a job. It's a passion.

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Speaker 5: It's a hobby and if you're going to succeed in it,

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Speaker 5: you have to really live it and breathe it, and

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Speaker 5: it's your whole life. So all of my best friends,

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Speaker 5: all of my mentors, are part of that whole business

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Speaker 5: that have taught me everything. We're in a very complex,

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Speaker 5: legally restricted industry. Every county, city, state, and federal level

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Speaker 5: control what you do, so you have to be very

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Speaker 5: careful about that. And there's a cliche in our business

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Speaker 5: that says, how do you make a small fortune in

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Speaker 5: the wine business. You start with a really really big

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Speaker 5: one and it gets really small because the assets by

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Speaker 5: a vineyard, you buy, barrels, you buy a gave, you

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Speaker 5: buy all this land, and so it requires a huge

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Speaker 5: investment to really be able to do it properly. So yes,

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Speaker 5: you have to have not only the passion and the

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Speaker 5: knowledge that will properly, but you have to have the

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Speaker 5: backing if you will, the investments if you will. And

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Speaker 5: we've been very blessed with a couple of large investors

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Speaker 5: that came into our world early on in our career

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Speaker 5: and believed in the brand and that launched us. And

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Speaker 5: we've been able to then take that and go to

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Speaker 5: the next level with distribution multiple states, multiple countries, and

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Speaker 5: then our partners in Mexico, to whom we gave a

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Speaker 5: small piece of the business, by the way, because we

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Speaker 5: wanted to keep really good control of equality. We don't

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Speaker 5: want to start being tempted by buying cheaper ragab or

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Speaker 5: whatever may be. Their passion for what we do, Commissido

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Speaker 5: reflects for the Ascepus family in Mexico, their crowning achievement.

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Speaker 5: It's what they've done best. So you know, you get

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Speaker 5: this collaboration. I mean, when I was in my late

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Speaker 5: twenties early thirties living up near Napo Valley, I got

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Speaker 5: to meet people like Robert Mondavi, you know obviously from

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Speaker 5: Mandavi or barbart Chateau Montelena, or Bryce Countrey Jones and

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Speaker 5: Sonama Contra. They've taught me so much about thetic culture

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Speaker 5: and beryl programs that are really critical. Barrel programs today

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Speaker 5: are sort of the cronning touch of the entire whether

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Speaker 5: you know wine business or in the liquor Business's all

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Speaker 5: this experimentation going on with barrels, and yes, so I

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Speaker 5: have this idea about doing a beautiful barrel program with

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Speaker 5: French choke, with limous and navarose, different kinds of tightness

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Speaker 5: of grain that have a beautiful impact upon the tequila.

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Speaker 5: So it's a very creative business. But it's a passion

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Speaker 5: that you have to really.

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Speaker 2: Really live and talking about the investors, are there some

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Speaker 2: names that we could mention that the audience would recognize

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Speaker 2: as some of these original founders that then help open

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Speaker 2: some of these doors for you.

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Speaker 5: You know, by all means, we've been very blessed. Greg Wass,

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Speaker 5: who is our initial founder, put multiple millions to the

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Speaker 5: company and has not become part of our borough directors

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Speaker 5: of course, and he's become passionate about the project and

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Speaker 5: he gets involved. He lives in Tennessee, but he goes

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Speaker 5: out to the accounts and calls some accounts and is

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Speaker 5: a great ambassador here near us. The Muluf family, Gavin

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Speaker 5: maloof you may know him and his brothers and their

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Speaker 5: mother who were a distributor in New Mexico that eventually

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Speaker 5: they sold it off, moved to Houston and bought the

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Speaker 5: Houston Rockets and eventually won the NBA title with them.

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Speaker 5: Then they sold that, moved to Sacramento and bought the

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Speaker 5: King's Sacramento and did very very well, and the eventually

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Speaker 5: didn't win a title. Well, they keep trying, you know,

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Speaker 5: by the way. Up a few months ago, Gavin was

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Speaker 5: a partial investor in the Las Vegas uh Fountain Blue no,

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Speaker 5: the Golden Golden Golden Knights, the Golden Knights Night, and

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Speaker 5: they won the they won the NFL Cup, the Stanley

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Speaker 5: Cup last year. So he's got a massive ring about it.

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Speaker 2: You know, I didn't know that he was. So he

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Speaker 2: was a minor or. He was a shareholder in the Knights.

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Speaker 5: And he has since then sold out at the very

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Speaker 5: top of the market, of course, and the family does

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Speaker 5: very well. They're a major shareholder in Wells Fargo, shareholder

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Speaker 5: MGM property. So they are very very well to do

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Speaker 5: into very well to do family.

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Speaker 2: And if you know anything about the Mulu family, they

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Speaker 2: don't touch. They touched brands that always seem to do well,

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Speaker 2: that have integrity to have products, and I think you know,

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Speaker 2: even though a name like that maybe will open one

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Speaker 2: or two locations for you, maybe they had a relationship

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Speaker 2: with the Win for example, but to then cross over

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Speaker 2: the Wind being its Wind properties, then you got MGM properties.

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Speaker 2: Now you got Caesar properties that are part of GM.

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Speaker 2: Fucking So for for you guys to be able to

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Speaker 2: do that, the product has to be there, right, I mean,

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Speaker 2: there's not enough doors that they could open and put

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Speaker 2: in a shitty And.

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Speaker 5: To your point, I mean, obviously Devin and tell me

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Speaker 5: our investments. But I think more important, Devin is passionate

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Speaker 5: of our kakia. He believes in it, he enjoys it,

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Speaker 5: and meeting him tucked him. He has the incredible passionate about.

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Speaker 2: It about Well, guys, we're gonna take a break here,

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Speaker 2: but when we come back, I'm going to give you

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Speaker 2: guys a sneak peek of an edit that we did

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Speaker 2: about the last three events that we did with Commissario

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Speaker 2: Tequila that has got everybody excited. We'll be right back here.

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Speaker 2: CET one on one Financial Friday's iHeart Rate.

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Speaker 3: We'll be right back with the Financial Friday five on

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Speaker 3: Cannabis Talk, one on one's Financial Fridays with the Insider

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Speaker 3: Investor Tony K. Welcome back to Cannabis Talk one on

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Speaker 3: one's Financial Fridays with the Insider Investor Tony K. It's

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Speaker 3: now time for the Financial Friday five.

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Speaker 2: Mentors Live. You heard me talking about it all year, guys.

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Speaker 2: Master Mentors Live is still coming to a city near you.

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Speaker 2: It is not too late. We're coming into five New

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Speaker 2: states here by the end of the year. Now you guys,

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Speaker 2: if you haven't heard by now, now you know Master

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Speaker 2: Mentors is bringing the cannipreneur journey home to you. You

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Speaker 2: can come check us out. It's a free ninety minute

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Speaker 2: event and at that event, you're going to learn how

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Speaker 2: to get into any aspect of this industry that you

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Speaker 2: want to. You can be like us and not even

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Speaker 2: touch the point. You guys, there's thousands of ancillary businesses,

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Speaker 2: to manufacturing, to developing the growhouses, to ac techs, two brands,

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Speaker 2: white labeling. I mean literally, this is now a trillion

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Speaker 2: dollar worldwide industry. You guys, cash in on the modern

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Speaker 2: day green rush. Master Mentors Live is coming to you.

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Speaker 2: We're now back here on Financial Friday's iHeartRadio. You guys,

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Speaker 2: listen up. This gentleman sit next to me. If you

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Speaker 2: don't know by now about this tequila, and if you've

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Speaker 2: been watching the show, you probably already know about it.

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Speaker 2: Connor's got this quick little video and this is how

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Speaker 2: fast these guys move. Man. I mean, we probably got

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Speaker 2: to know each other a little bit better here in

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Speaker 2: the past four months. But before I tell you the

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Speaker 2: history of how I got to know about this company,

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Speaker 2: I want to show this quick little clip for the

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Speaker 2: for the audience watching on YouTube. Let's show that Connor.

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Speaker 5: Out here. Man.

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Speaker 2: Appreciate you. Man there is guys, keep it locked right here.

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Speaker 4: I saw you.

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Speaker 3: Not much.

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Speaker 6: At guys, Tony Ka got here. We are at the

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Speaker 6: Summer Aloo for Cannabis Talk twenty twenty four. I'm good here,

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Speaker 6: I'm good here. You see I've had so much good stuff.

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Speaker 6: But it's tequila. I can barely talk. Here's what's going on, guys.

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Speaker 6: Commissarial tequila just got voted the world's best tequila, and

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Speaker 6: I'm telling you this stuff is good.

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Speaker 2: Robert, Why is it so good.

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Speaker 4: It's so good because it's not only age, more than

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Speaker 4: every other tequila out there.

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Speaker 2: We put it through a freezing mechanism.

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Speaker 3: We pull out all the impurity, so it is the

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Speaker 3: smoothest tequila you ever have.

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Speaker 4: On top of that, while we do that, we pump

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Speaker 4: it full of oxygen to create that smoothest so you

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Speaker 4: will not have a hangover.

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Speaker 2: It's the smoothest tequila in the world. I never need

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Speaker 2: more oxygen after I have this stuff because it is

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Speaker 2: so smooth. It's so good.

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Speaker 6: You guys check it out. Commisario Tequila is coming top

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Speaker 6: bar near you.

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Speaker 2: Thanks Connor. You know watching that There's two things that

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Speaker 2: popped up on there that I'm glad we watched that

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Speaker 2: it reminded me to ask you about the First one

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Speaker 2: was talk to us about these awards that you won,

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Speaker 2: because to make that claim, you know, the best voted

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Speaker 2: tequila margarita with with your silver. Tell me a little

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Speaker 2: bit about those awards and how you went about winning those.

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Speaker 5: You know, when people look at Mexico and tequila, it

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Speaker 5: goes back literally hundreds, if not thousands of years. I mean,

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Speaker 5: there was a happy accident by an Estec Indian back

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Speaker 5: in the early I don't know one thousands that he

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Speaker 5: left on agava plant outside. The sun hit it, it fermented,

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Speaker 5: and he became a drink and then eventually, unfortunately in

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Speaker 5: the Aztec population, it became a drink for the nobility

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Speaker 5: and the kings only, but eventually it became what it

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Speaker 5: is today. So tequila has quite the history, as does Mexico,

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Speaker 5: of course, but in today's world, you know, a lot

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Speaker 5: of us know, particular people my age know tequila when

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Speaker 5: I went to college in the late sixties early seventies,

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Speaker 5: that it gave you your share headaches. Today's world, tequila's

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Speaker 5: made one hundred percent pure agabt nothing at it. Now

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Speaker 5: there's there's a little a few things that are allowed

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Speaker 5: to be added one percent. You could add a little

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Speaker 5: color to it, you could add a little bit of

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Speaker 5: sugar to it. This whole additive free movement is taken

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Speaker 5: hold and we've been from day one organic added to free,

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Speaker 5: one hundred percent, one hundred percent gluten free, logoi simi count.

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Speaker 5: And by the way, tequila is the only upper in

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Speaker 5: the spirits world doesn't put you to sleep. Everything else

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Speaker 5: puts you to sleep, not tequila, and so it's got

429
00:20:23,800 --> 00:20:26,720
Speaker 5: some great qualities to it all. And so today's tequila

430
00:20:26,880 --> 00:20:28,600
Speaker 5: is the finest thing made in the world, you know.

431
00:20:29,119 --> 00:20:32,199
Speaker 5: And I mean we talked earlier about what is our

432
00:20:32,240 --> 00:20:34,640
Speaker 5: future in tequila, and I think our world is going

433
00:20:34,720 --> 00:20:37,919
Speaker 5: to be the brown spirits world. Globally, you look at Asia,

434
00:20:38,200 --> 00:20:40,120
Speaker 5: you look at Europe, you look at Africa, you look

435
00:20:40,119 --> 00:20:42,399
Speaker 5: at India. What do they drink Scotch and Bourbon? So

436
00:20:42,480 --> 00:20:43,679
Speaker 5: we want to be part of that and we make

437
00:20:43,720 --> 00:20:47,200
Speaker 5: a world beautiful, world class tequila. But you know, I

438
00:20:47,359 --> 00:20:51,760
Speaker 5: mentioned earlier that I spent my first half of the

439
00:20:51,760 --> 00:20:53,200
Speaker 5: mygareement in the wine business. So a lot of what

440
00:20:53,320 --> 00:20:55,720
Speaker 5: I learned from the Mondavis of the world and those people.

441
00:20:55,920 --> 00:20:58,320
Speaker 5: It's all about the beryl programs and barrels can be

442
00:20:58,440 --> 00:21:01,960
Speaker 5: an incredible fabulous thing to give depth to your tequila

443
00:21:02,119 --> 00:21:03,680
Speaker 5: or to your wine. And there's a lot of cross

444
00:21:03,720 --> 00:21:06,360
Speaker 5: over now between whiskey barrels coming to the wine world,

445
00:21:06,480 --> 00:21:09,040
Speaker 5: wine world barrels going to the whiskey world, and those

446
00:21:09,119 --> 00:21:11,040
Speaker 5: kind of things. So it's just a wonderful little thing.

447
00:21:11,320 --> 00:21:12,560
Speaker 5: But you have to keep in mind you have to

448
00:21:12,640 --> 00:21:14,960
Speaker 5: keep it well balanced to make a product that is

449
00:21:15,119 --> 00:21:17,159
Speaker 5: well aged. I have a friend of mine who happens

450
00:21:17,160 --> 00:21:19,440
Speaker 5: to want a beautiful tequila company and the age is

451
00:21:19,480 --> 00:21:23,040
Speaker 5: some things for fifteen twenty years, and they're incredibly beautiful suite,

452
00:21:23,320 --> 00:21:25,800
Speaker 5: but they've lost the agaba flavor. So if you taste

453
00:21:25,840 --> 00:21:28,520
Speaker 5: my extra Onyeko, that is this one is seven years old,

454
00:21:28,600 --> 00:21:30,280
Speaker 5: the next one will be nine years old. You can

455
00:21:30,359 --> 00:21:32,639
Speaker 5: still taste a thread of the yagaba, a little pepper

456
00:21:32,640 --> 00:21:35,000
Speaker 5: and spicey is the back of the tongue, in the

457
00:21:35,040 --> 00:21:36,720
Speaker 5: back of the palate, and it's just beautiful. So it

458
00:21:36,800 --> 00:21:39,119
Speaker 5: makes a big difference to make a world class product

459
00:21:39,280 --> 00:21:40,760
Speaker 5: that is really really well made.

460
00:21:41,320 --> 00:21:44,720
Speaker 2: And now what contest with this, or who's the regulatory

461
00:21:44,880 --> 00:21:47,760
Speaker 2: organization that hands out these ords and how hard was

462
00:21:47,800 --> 00:21:48,920
Speaker 2: it to get that designation.

463
00:21:49,320 --> 00:21:51,479
Speaker 5: So you know, we're a baby in the industry. We're

464
00:21:51,520 --> 00:21:54,720
Speaker 5: only barely barely six years old this year. And since

465
00:21:54,760 --> 00:21:56,719
Speaker 5: that time we've been, since we released it, we've been

466
00:21:56,760 --> 00:21:59,399
Speaker 5: the most awarded brend in the industry. So there's a

467
00:21:59,480 --> 00:21:59,800
Speaker 5: number of.

468
00:22:00,000 --> 00:22:02,160
Speaker 2: Say that again, I mean, that's a massive claim out

469
00:22:02,200 --> 00:22:06,439
Speaker 2: of every single tequila brand that exists today. Your brand

470
00:22:06,840 --> 00:22:09,680
Speaker 2: has won more awards in the shortest amount of time.

471
00:22:10,040 --> 00:22:10,880
Speaker 2: In that six year.

472
00:22:10,880 --> 00:22:13,159
Speaker 5: Period since we got released, We've won more awards in

473
00:22:13,280 --> 00:22:15,800
Speaker 5: that period than anybody else. Wow. Yeah, And so you

474
00:22:15,880 --> 00:22:18,160
Speaker 5: know it speaks to the quality of the Jews in there.

475
00:22:18,359 --> 00:22:20,280
Speaker 5: So a typical competition would be the La Wine and

476
00:22:20,320 --> 00:22:22,840
Speaker 5: Spirits Competition, it would be New York Wine Company, San

477
00:22:22,840 --> 00:22:26,159
Speaker 5: Francisco Spirits competition, would be Winspected or Wine Competition, it

478
00:22:26,200 --> 00:22:29,879
Speaker 5: would be Wine Enthusia or I mean the Cigar and

479
00:22:29,920 --> 00:22:33,719
Speaker 5: Spirits Enthusiasts magazine for example. All those magazines and all

480
00:22:33,760 --> 00:22:36,760
Speaker 5: those events have a typical panel of ten to twelve

481
00:22:36,840 --> 00:22:39,600
Speaker 5: judges that are impartial that do blind tastings for all

482
00:22:39,600 --> 00:22:42,400
Speaker 5: these Tequilas. So, for example, to win a double goal

483
00:22:42,520 --> 00:22:45,280
Speaker 5: means that every judge in that competition has to agree

484
00:22:45,320 --> 00:22:49,000
Speaker 5: you were the best in its category. We've got twenty

485
00:22:49,040 --> 00:22:51,639
Speaker 5: two of those. Nobody has that many. We just received

486
00:22:51,640 --> 00:22:56,520
Speaker 5: the platinum metal for our extra for our Eco we've

487
00:22:56,560 --> 00:23:00,960
Speaker 5: got something like eighteen goals of different ninety eight point

488
00:23:01,000 --> 00:23:03,080
Speaker 5: rating from one hundred point scale. So yes, we've been

489
00:23:03,160 --> 00:23:05,679
Speaker 5: very blessed. But it tells you about what's in the bottle,

490
00:23:06,000 --> 00:23:08,280
Speaker 5: and by the way, to that point, I may not

491
00:23:08,359 --> 00:23:10,760
Speaker 5: be the world's best expert. I'm pretty knowledgeable, but I

492
00:23:10,840 --> 00:23:12,680
Speaker 5: make sure that every single batch that is going to

493
00:23:12,760 --> 00:23:15,360
Speaker 5: be bottled I taste. I go to Hollischool about every

494
00:23:15,920 --> 00:23:18,720
Speaker 5: ninety days. Every ten weeks, I taste every single batch,

495
00:23:19,000 --> 00:23:20,520
Speaker 5: and if it isn't ready off, they no, it needs

496
00:23:20,560 --> 00:23:23,760
Speaker 5: more barrel aging, it needs more stabilization, it needs more filtering.

497
00:23:24,080 --> 00:23:26,520
Speaker 5: I've never refused one, but I've refused a couple that

498
00:23:26,560 --> 00:23:28,359
Speaker 5: weren't quite ready yet. I want to make sure that

499
00:23:28,480 --> 00:23:32,040
Speaker 5: my consumer is going to receive that same taste year

500
00:23:32,160 --> 00:23:34,120
Speaker 5: upon year, whether it's in New York or whether it's

501
00:23:34,119 --> 00:23:36,159
Speaker 5: in La, whether it's in Tokyo. I just came back

502
00:23:36,160 --> 00:23:38,520
Speaker 5: from Tokyo. By the way, it's fabulous in Japan, and

503
00:23:39,160 --> 00:23:40,960
Speaker 5: I got approved by a lot of people in Tokyo.

504
00:23:41,280 --> 00:23:43,960
Speaker 2: And did I hear you correctly last time when we

505
00:23:44,119 --> 00:23:46,280
Speaker 2: met that you're now in Costcos in Tokyo.

506
00:23:46,880 --> 00:23:51,399
Speaker 5: Yes, Costco's everywhere. It's amazing. They've got thirty eight stores

507
00:23:52,000 --> 00:23:54,080
Speaker 5: in Japan, going to be going to one hundred stores

508
00:23:54,080 --> 00:23:55,840
Speaker 5: before too long. So yes, we got to prove for

509
00:23:55,880 --> 00:23:59,440
Speaker 5: olders sort of starting with twenty stores, doing a whole roadshow, tastings,

510
00:23:59,520 --> 00:24:02,800
Speaker 5: marketing things. So we're excited about it. Tequila is fairly

511
00:24:02,880 --> 00:24:05,200
Speaker 5: young in Japan, and I think the buyer for Costco

512
00:24:05,359 --> 00:24:07,600
Speaker 5: that's so excited about coming studio he wants to use

513
00:24:07,680 --> 00:24:09,840
Speaker 5: it to not only help Costco with tales, but to

514
00:24:09,840 --> 00:24:12,680
Speaker 5: help the overall category of tequila become bigger in Japan.

515
00:24:12,880 --> 00:24:14,920
Speaker 5: And he, of course will be the biggest retailer of

516
00:24:14,960 --> 00:24:15,840
Speaker 5: tequila in Japan.

517
00:24:15,960 --> 00:24:18,840
Speaker 2: And if you know Japanese culture, they really pride themselves

518
00:24:18,880 --> 00:24:21,080
Speaker 2: and they'll they'll spend more money and they're very loyal

519
00:24:21,200 --> 00:24:24,560
Speaker 2: to brands that take time, things that take a long

520
00:24:24,640 --> 00:24:26,800
Speaker 2: time to curate to make you know whether it's a

521
00:24:26,840 --> 00:24:29,760
Speaker 2: Japanese sword or you know, the way they'll design the

522
00:24:29,840 --> 00:24:32,480
Speaker 2: functionuey on the on these paths, et cetera. But they're

523
00:24:32,680 --> 00:24:35,480
Speaker 2: very passionate about well crafted products. So that's a testament.

524
00:24:35,520 --> 00:24:38,520
Speaker 5: As a matter of fact, I am Costco will get

525
00:24:38,520 --> 00:24:40,080
Speaker 5: a set of hit new leaders. The rest of the

526
00:24:40,160 --> 00:24:42,200
Speaker 5: marketplace is going to get a five hundred mileader because

527
00:24:42,200 --> 00:24:44,600
Speaker 5: one of the things about about Japanese cultures, when you

528
00:24:44,680 --> 00:24:46,480
Speaker 5: invite friends out, you don't buy them a drink. You

529
00:24:46,480 --> 00:24:48,440
Speaker 5: buy them a bottle for the table, right right, So

530
00:24:49,000 --> 00:24:51,520
Speaker 5: it the five hundred mileterer, which is a half lid size,

531
00:24:51,840 --> 00:24:54,840
Speaker 5: has become sort of the standard for bar service. You

532
00:24:54,920 --> 00:24:56,680
Speaker 5: So we're going to be releasing a new size also,

533
00:24:56,800 --> 00:24:58,560
Speaker 5: you know. So it's it's going to be a great

534
00:24:58,840 --> 00:25:01,080
Speaker 5: I fell in love with Japan. There were much of

535
00:25:01,080 --> 00:25:03,040
Speaker 5: a lot of Latin America and their their value upon

536
00:25:03,160 --> 00:25:05,600
Speaker 5: family of course number one. But what a clean place,

537
00:25:05,920 --> 00:25:09,040
Speaker 5: what beautiful to your point that they're concerned about a

538
00:25:09,119 --> 00:25:11,320
Speaker 5: quality is the utmost in the world.

539
00:25:11,480 --> 00:25:13,840
Speaker 2: And speaking of Costco, I know that you guys are

540
00:25:13,880 --> 00:25:15,520
Speaker 2: now going to be in almost all the Costcos here

541
00:25:15,560 --> 00:25:17,280
Speaker 2: in California for the holidays as well.

542
00:25:17,359 --> 00:25:21,159
Speaker 5: So well we we we've become improved for Costco as

543
00:25:21,200 --> 00:25:23,040
Speaker 5: a vendor. So now we've got to go region by region.

544
00:25:23,080 --> 00:25:24,200
Speaker 5: But yes, we're making some headway.

545
00:25:24,280 --> 00:25:26,400
Speaker 2: So southern California, we got that covered for you guys.

546
00:25:26,760 --> 00:25:29,320
Speaker 2: Is that and you can find it at Ralphs.

547
00:25:29,359 --> 00:25:32,080
Speaker 5: Now is that us? We're in eighty six Ralphs stores.

548
00:25:32,119 --> 00:25:33,879
Speaker 5: They're starting with the Blanco for us. So we are

549
00:25:33,920 --> 00:25:37,920
Speaker 5: with with Ralphs in southern California eighty six stores. We're

550
00:25:37,960 --> 00:25:41,200
Speaker 5: also with Fries, which is another division of Kruger throughout

551
00:25:41,280 --> 00:25:46,200
Speaker 5: all of Arizona, Smith's UH in Nevada and UH and

552
00:25:46,800 --> 00:25:48,719
Speaker 5: Utah and soon to go into New Mexico.

553
00:25:49,920 --> 00:25:51,520
Speaker 2: Now, the other thing I learned from you, and I

554
00:25:51,600 --> 00:25:53,600
Speaker 2: thought I knew a lot about tequila, but after meeting you,

555
00:25:53,680 --> 00:25:56,040
Speaker 2: obviously and being a little bit more a part of this,

556
00:25:56,280 --> 00:25:59,159
Speaker 2: it's I learned something new every day. Something else that

557
00:25:59,280 --> 00:26:02,000
Speaker 2: you educate me on is that there's actually a legal

558
00:26:02,240 --> 00:26:07,920
Speaker 2: requirement of how long they have to essentially is it

559
00:26:08,000 --> 00:26:10,199
Speaker 2: distilling or from the moment that it's aging.

560
00:26:11,280 --> 00:26:15,800
Speaker 5: There's there's different regulations for the amount of barrel aging

561
00:26:16,000 --> 00:26:20,320
Speaker 5: to be called blanco reposalo extra. There's a there's a

562
00:26:20,680 --> 00:26:23,800
Speaker 5: there's a board called the CRT, which is the the

563
00:26:23,880 --> 00:26:26,399
Speaker 5: regulatory consul of tequila. There's sort of this kind of

564
00:26:26,480 --> 00:26:30,680
Speaker 5: you know, very autocratic in UH foundation, but they keep

565
00:26:30,720 --> 00:26:33,119
Speaker 5: tequila what it is today. They have inspectors throughout all

566
00:26:33,160 --> 00:26:36,119
Speaker 5: the distilleries all the time, checking that everything's being done properly.

567
00:26:36,440 --> 00:26:38,560
Speaker 5: So from the aging point of view, a blanco can

568
00:26:38,640 --> 00:26:41,400
Speaker 5: be bottled right away, no aging, but the blanco goes

569
00:26:41,440 --> 00:26:44,720
Speaker 5: into a barrel and within two months it becomes reposalo.

570
00:26:45,000 --> 00:26:47,800
Speaker 5: The word reposala means rested as and rested in the barrel.

571
00:26:48,200 --> 00:26:51,880
Speaker 5: So the minimum is two months. We purposely buy two

572
00:26:51,960 --> 00:26:55,480
Speaker 5: and three year old barrels that can be left they'll

573
00:26:55,640 --> 00:26:58,280
Speaker 5: just can be there, left there longer because they've already

574
00:26:58,320 --> 00:27:00,840
Speaker 5: lost half of their leaching capacity by time. That allows

575
00:27:00,920 --> 00:27:03,160
Speaker 5: us to each other for seven months for example. Okay,

576
00:27:03,560 --> 00:27:06,040
Speaker 5: the low requires only twelve months. For anyeko, we do

577
00:27:06,119 --> 00:27:08,920
Speaker 5: it for twenty three months, and the low requires thirty

578
00:27:09,000 --> 00:27:11,320
Speaker 5: six months. For an extra on yeko, we do it

579
00:27:11,480 --> 00:27:13,480
Speaker 5: for seven to nine years.

580
00:27:13,640 --> 00:27:16,360
Speaker 2: Wow, so almost double the legal requirement. And I can't

581
00:27:16,400 --> 00:27:17,840
Speaker 2: imagine that this is cheaper.

582
00:27:19,480 --> 00:27:22,400
Speaker 5: There's a phrase in our industry liquor and you called

583
00:27:22,440 --> 00:27:26,000
Speaker 5: the angels share, you know, because wood is porous. A

584
00:27:26,080 --> 00:27:28,640
Speaker 5: lot of the liquor about saying, so after nine years

585
00:27:28,680 --> 00:27:31,520
Speaker 5: you've less twenty percent of wasn't that barrel? It was

586
00:27:31,600 --> 00:27:32,160
Speaker 5: very expensive?

587
00:27:32,240 --> 00:27:35,080
Speaker 2: Yes, And this Liquor Commission or the Sequila Commission for

588
00:27:35,160 --> 00:27:37,600
Speaker 2: lack of a better word, in Mexico, being as how

589
00:27:37,640 --> 00:27:39,920
Speaker 2: there is a lot of corruption in Mexico, has that

590
00:27:40,359 --> 00:27:43,320
Speaker 2: found an organization not been compromised or how do they

591
00:27:43,680 --> 00:27:45,840
Speaker 2: how do these some of these local guys not grease

592
00:27:45,960 --> 00:27:47,679
Speaker 2: them to get you know, their approval when they were

593
00:27:48,520 --> 00:27:49,560
Speaker 2: is very protected.

594
00:27:50,160 --> 00:27:52,639
Speaker 5: It is very protected, and the state of Hajalisco and

595
00:27:52,720 --> 00:27:55,119
Speaker 5: government of Mexico are very keen to keep this industry

596
00:27:55,240 --> 00:27:58,840
Speaker 5: very clean. So maybe two decades ago there was a

597
00:27:58,920 --> 00:28:02,880
Speaker 5: few contained is hijacked and then those people that hijacked

598
00:28:02,920 --> 00:28:05,600
Speaker 5: them will remain nameless. They found that selling it in

599
00:28:05,640 --> 00:28:07,840
Speaker 5: the United States was very difficult because you're dealing in

600
00:28:07,880 --> 00:28:11,800
Speaker 5: the US with a very regulated distributor federal control system,

601
00:28:11,840 --> 00:28:13,520
Speaker 5: so they couldn't so they left us alone. It's just

602
00:28:13,560 --> 00:28:16,520
Speaker 5: then developed that entry alone, and then at the at

603
00:28:16,560 --> 00:28:19,040
Speaker 5: the producer level and the grower level, they understand that

604
00:28:19,119 --> 00:28:22,040
Speaker 5: if we continue to do world class tequila will become

605
00:28:22,160 --> 00:28:24,359
Speaker 5: a global category and that's where we're at.

606
00:28:24,440 --> 00:28:27,200
Speaker 2: So it's pretty clean, very competitive you because I I

607
00:28:27,520 --> 00:28:30,119
Speaker 2: remember reading so much this past few years that the

608
00:28:30,119 --> 00:28:32,960
Speaker 2: avocado industry was kind of taken over by you know

609
00:28:33,040 --> 00:28:36,919
Speaker 2: that the carts. But that makes sense because avocado can

610
00:28:36,960 --> 00:28:39,160
Speaker 2: be resolved very simply at any grosser score. But you

611
00:28:39,280 --> 00:28:43,080
Speaker 2: can't resell tequila that easily across state lines. Especially. That

612
00:28:43,560 --> 00:28:45,800
Speaker 2: explains a lot the documentation.

613
00:28:45,440 --> 00:28:48,840
Speaker 5: A threat from the Neil Reduce distillery to the importer,

614
00:28:49,320 --> 00:28:52,200
Speaker 5: the distributor. I mean, I now have all these accounts

615
00:28:52,240 --> 00:28:54,680
Speaker 5: at the federal level, the stall levels that automatically withdraw

616
00:28:55,080 --> 00:28:57,120
Speaker 5: from my account when it when it continue comes in.

617
00:28:57,240 --> 00:28:58,480
Speaker 5: They took their touch share right away.

618
00:29:00,040 --> 00:29:01,200
Speaker 2: Well, I gotta tell you, I think I told you

619
00:29:01,280 --> 00:29:03,600
Speaker 2: this last time, but the no sinks guys has nothing

620
00:29:03,640 --> 00:29:03,880
Speaker 2: on you.

621
00:29:03,960 --> 00:29:04,280
Speaker 5: My friend.

622
00:29:04,360 --> 00:29:06,760
Speaker 2: You are truly one of the most interesting men in

623
00:29:06,880 --> 00:29:09,360
Speaker 2: the world. I learned something from you each time. Now,

624
00:29:09,360 --> 00:29:10,760
Speaker 2: when we take a break, I want to come back

625
00:29:10,840 --> 00:29:12,960
Speaker 2: and if you do me, honor, I'd love to open

626
00:29:13,080 --> 00:29:14,760
Speaker 2: up that bottle with you, have a little sip and

627
00:29:14,760 --> 00:29:17,640
Speaker 2: I'd love to hear your feedback and for the audience

628
00:29:17,760 --> 00:29:19,560
Speaker 2: kind of listening and drinking at home. I'd love to

629
00:29:19,600 --> 00:29:22,120
Speaker 2: see how you describe the flavor profile and watch you

630
00:29:22,240 --> 00:29:24,280
Speaker 2: drinking and because I know there's an art form to

631
00:29:24,520 --> 00:29:26,840
Speaker 2: and not just taking a shot like I do. We'll

632
00:29:26,880 --> 00:29:29,400
Speaker 2: be right back here on Financial Fridays. iHeartRadio c T

633
00:29:29,560 --> 00:29:30,120
Speaker 2: one O one, but.

634
00:29:30,280 --> 00:29:32,680
Speaker 3: We'll be right back with more Financial Fridays with the

635
00:29:32,760 --> 00:29:36,520
Speaker 3: Inside Investor Tony k. Make sure you follow Tony at

636
00:29:36,600 --> 00:29:47,960
Speaker 3: the Insider Investor. Welcome back to Cannabis Talk, one on

637
00:29:48,040 --> 00:29:52,320
Speaker 3: one's Financial Fridays with the Inside Investor Tony Ka. Make

638
00:29:52,400 --> 00:29:54,600
Speaker 3: sure you like, follow and subscribe to the show.

639
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Speaker 2: what he does. He does cannabis law, entertainment law, civil defense.

645
00:30:10,040 --> 00:30:12,600
Speaker 2: I mean, this guy's got all the right connection, especially

646
00:30:12,600 --> 00:30:15,360
Speaker 2: out here in California. Represents some of the biggest artists

647
00:30:15,360 --> 00:30:17,640
Speaker 2: in the game as well. One of the nicest human beings.

648
00:30:17,680 --> 00:30:19,040
Speaker 2: Like I said, man, reach out to him. If you

649
00:30:19,120 --> 00:30:21,240
Speaker 2: have any needs it at all. It's the Fox Firm

650
00:30:21,320 --> 00:30:23,400
Speaker 2: with two xes. You can give him a call A

651
00:30:23,440 --> 00:30:26,800
Speaker 2: three one ozho eight seven seven five zero three three

652
00:30:26,840 --> 00:30:31,080
Speaker 2: again eight seven seven five zero three three. Now I'm

653
00:30:31,120 --> 00:30:33,440
Speaker 2: back here with my good friend Luis Quota, the CEO

654
00:30:33,960 --> 00:30:36,800
Speaker 2: of Commisario Tequila. And before we went to break, I

655
00:30:36,920 --> 00:30:39,160
Speaker 2: wanted to kind of have a toast with them here

656
00:30:39,640 --> 00:30:41,440
Speaker 2: and share with them. But before I dive into that,

657
00:30:41,560 --> 00:30:44,000
Speaker 2: I kind of want to take an opportunity to really

658
00:30:44,120 --> 00:30:46,880
Speaker 2: highlight that bottles, man, with the care that you put

659
00:30:46,920 --> 00:30:50,680
Speaker 2: into crafting these beautiful bottles and the differences. So let's

660
00:30:50,720 --> 00:30:54,000
Speaker 2: start with the Silver Tequila, right, and this has now

661
00:30:54,120 --> 00:30:58,560
Speaker 2: been voted the best tequila for margarita. Multiple awards given

662
00:30:58,600 --> 00:31:01,000
Speaker 2: to that, and that's the does IS designation that they

663
00:31:01,040 --> 00:31:02,440
Speaker 2: got as world's best to killa.

664
00:31:02,680 --> 00:31:04,000
Speaker 5: Okay, that's correct. Yes.

665
00:31:04,280 --> 00:31:07,560
Speaker 2: Then we move on to my personal favorite, which is

666
00:31:07,640 --> 00:31:11,040
Speaker 2: the nape. And you also have a repisado which we

667
00:31:11,080 --> 00:31:13,400
Speaker 2: don't have up here. And then you got the special bottle.

668
00:31:13,480 --> 00:31:16,440
Speaker 2: Now you also educated me on this bottle. Now, this

669
00:31:16,520 --> 00:31:19,240
Speaker 2: bottle looks completely different if we open it up, it

670
00:31:19,320 --> 00:31:21,600
Speaker 2: has it's almost shaped like kind of like a bigger,

671
00:31:21,760 --> 00:31:25,400
Speaker 2: like heavy Scotch. I mean, bottle is extremely heavy. And

672
00:31:25,640 --> 00:31:27,400
Speaker 2: tell me, tell me a little bit about the vision,

673
00:31:27,480 --> 00:31:29,480
Speaker 2: the design and how you came about designing him the

674
00:31:29,480 --> 00:31:29,840
Speaker 2: way you did.

675
00:31:30,360 --> 00:31:30,400
Speaker 4: So.

676
00:31:30,600 --> 00:31:33,440
Speaker 5: The bottle of Komisadio regular package, if you see this

677
00:31:33,560 --> 00:31:35,600
Speaker 5: got this sort of a color around it. It's meant

678
00:31:35,640 --> 00:31:37,680
Speaker 5: to evoke a sash. If you look at the name,

679
00:31:37,720 --> 00:31:42,160
Speaker 5: Komisari means commander sheriff, you know, So it's meant to

680
00:31:42,240 --> 00:31:46,560
Speaker 5: evoke an old fashioned European sash with the gold medal

681
00:31:47,080 --> 00:31:49,000
Speaker 5: metal in the front and the name. That's where the

682
00:31:49,040 --> 00:31:52,240
Speaker 5: name Komisaaria comes from. And so that was the motivation

683
00:31:52,360 --> 00:31:54,040
Speaker 5: for that in the first place. So it turned to

684
00:31:54,080 --> 00:31:56,520
Speaker 5: be a beautiful package, indeed, you know. And it's very

685
00:31:56,560 --> 00:31:58,960
Speaker 5: elegant and very simple. People love it, like I tell

686
00:31:59,000 --> 00:32:01,440
Speaker 5: the world, as beautiful as the bottle is, though, what's

687
00:32:01,520 --> 00:32:03,640
Speaker 5: inside the bottle is just fabulous, you know. And we

688
00:32:03,720 --> 00:32:05,920
Speaker 5: take ultimate care to make sure that we make the

689
00:32:06,000 --> 00:32:08,800
Speaker 5: best tequila possible with the best age dagabas and the

690
00:32:08,880 --> 00:32:11,560
Speaker 5: best processes and the best barrels. I mean, we do

691
00:32:11,640 --> 00:32:14,720
Speaker 5: a combination of American oak and French oak. We're not

692
00:32:14,800 --> 00:32:17,320
Speaker 5: buying some Cognac and port oak. It's gonna tweak a

693
00:32:17,360 --> 00:32:19,320
Speaker 5: little bit to give it a little more complexity. So

694
00:32:19,400 --> 00:32:21,160
Speaker 5: the whole barrel program is really a lot of fun.

695
00:32:21,560 --> 00:32:24,560
Speaker 5: Our next evolutions come this holiday. We're going to have

696
00:32:25,080 --> 00:32:27,560
Speaker 5: the final evolution of the Extra Yeko, which will be

697
00:32:27,560 --> 00:32:31,080
Speaker 5: a nine year old Extra Yego and a full crystal cut,

698
00:32:31,280 --> 00:32:33,760
Speaker 5: hand polished bottle. That'll be a little pricey, but it's

699
00:32:33,760 --> 00:32:35,240
Speaker 5: going to be an incredible juice.

700
00:32:35,440 --> 00:32:38,880
Speaker 2: And speaking about pricing now and relation to some other

701
00:32:38,960 --> 00:32:40,400
Speaker 2: brands out there, and I know you're not one of

702
00:32:40,480 --> 00:32:42,880
Speaker 2: You're very similar to myself. We don't talk bad about

703
00:32:42,920 --> 00:32:46,200
Speaker 2: other brands because everybody has a position in the marketplace. However,

704
00:32:47,520 --> 00:32:49,840
Speaker 2: quite frankly, not just gassing you up. I you know,

705
00:32:49,960 --> 00:32:52,480
Speaker 2: my favorite tequila up until that, I had been class

706
00:32:52,520 --> 00:32:55,640
Speaker 2: as well, and not the ultra expensive black bottle one

707
00:32:55,680 --> 00:32:57,880
Speaker 2: that's like I think eighteen hundred or two thousand bottle,

708
00:32:58,160 --> 00:33:00,280
Speaker 2: but the regular one, you know, retails for a couple

709
00:33:00,360 --> 00:33:02,880
Speaker 2: hundred bucks right now. To go and rate for that

710
00:33:03,000 --> 00:33:05,400
Speaker 2: at a Javier's or one of these local restaurants is

711
00:33:05,520 --> 00:33:08,560
Speaker 2: forty to fifty bucks a shot, And that was always

712
00:33:08,600 --> 00:33:10,240
Speaker 2: my go to if I was, you know, kind of

713
00:33:10,360 --> 00:33:14,040
Speaker 2: celebrating something, et cetera. Indeed, but I got to tell you,

714
00:33:14,080 --> 00:33:17,600
Speaker 2: apples to apples, this quite frankly blows it away, and

715
00:33:18,280 --> 00:33:21,040
Speaker 2: roughly it's about half the retail price if I'm not mistaken.

716
00:33:21,240 --> 00:33:23,200
Speaker 2: The Naho bottle, which I like, I think I saw

717
00:33:23,240 --> 00:33:25,760
Speaker 2: at Total Windes and More for right around eighty ninety

718
00:33:25,800 --> 00:33:29,080
Speaker 2: bucks if I'm not mistaken, right, so literally half the price,

719
00:33:29,560 --> 00:33:31,840
Speaker 2: and even your your ultra high end right now that

720
00:33:31,880 --> 00:33:33,680
Speaker 2: you're coming out with the new one. But that one

721
00:33:33,800 --> 00:33:35,840
Speaker 2: right now is retaelling right around one thousand.

722
00:33:35,600 --> 00:33:36,520
Speaker 5: Bucks, twelve hundred bucks.

723
00:33:36,520 --> 00:33:38,880
Speaker 2: Tweve hundred bucks, two hundred fifty dollars a shot at Pago's.

724
00:33:38,920 --> 00:33:41,640
Speaker 2: I saw that myself, maybe even more thankful to drink it.

725
00:33:41,720 --> 00:33:43,680
Speaker 2: But I got to tell you, you know, if I'm

726
00:33:43,720 --> 00:33:47,200
Speaker 2: relating that to twenty five hundred dollars classes well again,

727
00:33:47,440 --> 00:33:51,480
Speaker 2: no burn, very almost like buttery, very sweet like honey, notes,

728
00:33:51,480 --> 00:33:54,120
Speaker 2: et cetera. So I don't know how you're doing it, man,

729
00:33:54,320 --> 00:33:56,680
Speaker 2: because when I look at the competition, it just seems

730
00:33:56,680 --> 00:33:57,560
Speaker 2: like it's going to blow it away.

731
00:33:57,680 --> 00:33:59,720
Speaker 5: We're spending quite a bit more money per bottle than

732
00:33:59,720 --> 00:34:02,560
Speaker 5: the cup petition is number one. Number two, we believe

733
00:34:02,600 --> 00:34:05,280
Speaker 5: in great balance. The balance between the fruit source and

734
00:34:05,400 --> 00:34:08,360
Speaker 5: the barrel source are critically important. And whether you're nineteen

735
00:34:08,400 --> 00:34:11,040
Speaker 5: forty two the Julia, whether your classia wool, nobody compares.

736
00:34:11,080 --> 00:34:15,360
Speaker 5: We've got this beautiful, clean taste, no burned, beautiful complex aftertaste.

737
00:34:15,360 --> 00:34:17,960
Speaker 5: I mean, Dara Yeho has been nineteen forty two twice.

738
00:34:18,120 --> 00:34:21,640
Speaker 5: I believe lined competition. I believe it Clasia, I mean

739
00:34:21,680 --> 00:34:24,160
Speaker 5: I envy their position in the market place. Their packaging

740
00:34:24,200 --> 00:34:26,120
Speaker 5: is beautiful, but that juice does not compare.

741
00:34:26,400 --> 00:34:28,120
Speaker 2: You know, when we were at your office having our

742
00:34:28,360 --> 00:34:30,600
Speaker 2: first or second meeting, Lacey really nailed it on the head.

743
00:34:30,600 --> 00:34:32,800
Speaker 2: She's like, you know, I'm vodka is my go to,

744
00:34:33,040 --> 00:34:35,320
Speaker 2: but tequila, she says, this is the only tequila that

745
00:34:35,400 --> 00:34:37,040
Speaker 2: I don't need to chase her. I don't need to

746
00:34:37,239 --> 00:34:39,160
Speaker 2: throw a few ice cub Sometimes I do that, just

747
00:34:39,320 --> 00:34:40,840
Speaker 2: kind of mix it up, but at the end of

748
00:34:40,880 --> 00:34:44,240
Speaker 2: the day, just straight up, just a beautiful, beautiful beverage.

749
00:34:44,560 --> 00:34:46,239
Speaker 2: Now talk to me about the proper way. When I

750
00:34:46,320 --> 00:34:48,600
Speaker 2: was at your office, you brought me really nice almost

751
00:34:48,640 --> 00:34:52,480
Speaker 2: like vos white glasses. Yeah, right, without a stam and

752
00:34:52,600 --> 00:34:54,319
Speaker 2: I saw you kind of drink it, so I want

753
00:34:54,360 --> 00:34:55,640
Speaker 2: to learn a little bit more today.

754
00:34:55,760 --> 00:34:58,800
Speaker 5: You know, ultimately, you should drink tequila or wine the

755
00:34:58,840 --> 00:35:00,520
Speaker 5: way you like it. If you one to put white,

756
00:35:00,640 --> 00:35:02,279
Speaker 5: if you're want to put ice cubes, your peinu noir,

757
00:35:02,360 --> 00:35:05,200
Speaker 5: you'm gonen it puts as your tequila. Oh, have at it.

758
00:35:05,560 --> 00:35:07,320
Speaker 5: I think you're gonna ruin the experience, but that's what

759
00:35:07,400 --> 00:35:10,759
Speaker 5: you like. So in my world, for example, tequila comisadio

760
00:35:11,000 --> 00:35:13,239
Speaker 5: has beautiful aromatics. So if you just give it a

761
00:35:13,239 --> 00:35:15,640
Speaker 5: little bit of a swirl and you put your nose

762
00:35:15,680 --> 00:35:18,400
Speaker 5: in there, and you've got this beautiful, clean, beautiful taste

763
00:35:18,640 --> 00:35:21,040
Speaker 5: you get you get you get a real sense of

764
00:35:21,200 --> 00:35:23,160
Speaker 5: the gave out of the Highlands. It's got this sort

765
00:35:23,200 --> 00:35:26,040
Speaker 5: of fruit forward, kind of humid taste because the highlends

766
00:35:26,040 --> 00:35:28,280
Speaker 5: of Halisko are a very unique place to grow a gaby.

767
00:35:28,560 --> 00:35:30,200
Speaker 5: We're from, you know, and to your point, there is

768
00:35:30,239 --> 00:35:32,600
Speaker 5: no burn. So to me, a wine glass is the

769
00:35:32,600 --> 00:35:34,800
Speaker 5: perfect thing to pour tequila. And now this is a

770
00:35:34,840 --> 00:35:36,920
Speaker 5: Scotch class, and it's a beautiful Scotch class, by the way,

771
00:35:36,920 --> 00:35:39,120
Speaker 5: thank you very I may steal this, of course, but

772
00:35:39,400 --> 00:35:41,520
Speaker 5: uh uh, you know, I think a lot of the

773
00:35:41,800 --> 00:35:43,760
Speaker 5: a lot of the peers like to have in right glass.

774
00:35:44,040 --> 00:35:45,800
Speaker 5: So whether you wane have a glen Cairn or a

775
00:35:45,920 --> 00:35:49,040
Speaker 5: Rito or a Scotch class, whatever floats your boat is

776
00:35:49,080 --> 00:35:51,120
Speaker 5: what you should do. But I think, yes, an elegant

777
00:35:51,280 --> 00:35:53,480
Speaker 5: glass like this that really shows the beautiful color of

778
00:35:53,520 --> 00:35:55,480
Speaker 5: it all. You see how it sticks to the side,

779
00:35:55,480 --> 00:35:57,920
Speaker 5: It's got beautiful legs to it all. There's a wonderful,

780
00:35:58,239 --> 00:36:01,239
Speaker 5: wonderful creaminess and thickness with all, you know, and then

781
00:36:01,239 --> 00:36:07,440
Speaker 5: when you do taste it, of course, you get this

782
00:36:07,520 --> 00:36:10,879
Speaker 5: beautiful sension the first paladin to the side of the tongue,

783
00:36:10,920 --> 00:36:13,799
Speaker 5: you get this beautiful creaminess, glycolinist, you get a touch

784
00:36:13,840 --> 00:36:16,520
Speaker 5: of vanilla and cream, and going down on the side

785
00:36:16,560 --> 00:36:18,520
Speaker 5: you get it just a little taste of the aguvet,

786
00:36:18,840 --> 00:36:22,439
Speaker 5: earthy pepper, spiciness and down your throat there is no burn.

787
00:36:22,800 --> 00:36:24,120
Speaker 5: There's no burn whatsoever, you.

788
00:36:24,160 --> 00:36:26,480
Speaker 2: Know at all. The other thing I mentioned, and this

789
00:36:26,680 --> 00:36:28,120
Speaker 2: is a fun fact I'd heard in the past, but

790
00:36:28,120 --> 00:36:30,520
Speaker 2: I'd love you to validate it that if you there's

791
00:36:30,560 --> 00:36:33,960
Speaker 2: two liquors, one being tequila and the other sak that

792
00:36:34,280 --> 00:36:36,600
Speaker 2: if you get the higher end stuff that doesn't have

793
00:36:36,719 --> 00:36:38,719
Speaker 2: the additives, it doesn't have the sugar added to it.

794
00:36:39,200 --> 00:36:42,120
Speaker 2: That if you just drinks pure tequila, not not the

795
00:36:42,160 --> 00:36:45,279
Speaker 2: whole bottle, well I've tested that. But if you if

796
00:36:45,360 --> 00:36:47,799
Speaker 2: you drink the whole, if you drink tequila without any mixer,

797
00:36:47,960 --> 00:36:49,840
Speaker 2: is pineapple, et cetera, that you can actually wake that

798
00:36:50,000 --> 00:36:52,560
Speaker 2: that conception that tequila gives a hangover is actually a

799
00:36:52,640 --> 00:36:55,040
Speaker 2: met it's the sugars that you're a mix again with.

800
00:36:55,200 --> 00:36:55,800
Speaker 2: Is that accurate?

801
00:36:56,040 --> 00:36:57,400
Speaker 5: Yes, you know so a lot of them what you

802
00:36:57,440 --> 00:37:00,040
Speaker 5: get hangovers with when you when you drink cheap.

803
00:37:00,440 --> 00:37:02,400
Speaker 2: Jose quavo will give me a hangover. I mean, that's

804
00:37:02,440 --> 00:37:04,880
Speaker 2: what we all had in call it. That's what gave

805
00:37:04,960 --> 00:37:06,120
Speaker 2: them the conception.

806
00:37:05,880 --> 00:37:07,719
Speaker 5: There were colors at it, and they were sugars added

807
00:37:08,040 --> 00:37:13,600
Speaker 5: Jose original correct now now makes great. They make a familia,

808
00:37:13,760 --> 00:37:16,320
Speaker 5: they make a centennadio and that are beautiful tequilas.

809
00:37:16,480 --> 00:37:20,319
Speaker 2: There seventy four reprisados. Okay, yeah, but the corbo gold. Yes,

810
00:37:20,480 --> 00:37:23,359
Speaker 2: you too careful with that, you know, And unfortunately that's

811
00:37:23,400 --> 00:37:26,520
Speaker 2: what most people kind of. Oh tequila, there's warm and

812
00:37:26,719 --> 00:37:27,840
Speaker 2: Jose quabo blapapa.

813
00:37:28,040 --> 00:37:30,000
Speaker 5: So as an industry, we need to overcome them. We

814
00:37:30,120 --> 00:37:32,759
Speaker 5: were working hard to do that, and brands like like ours,

815
00:37:32,800 --> 00:37:35,080
Speaker 5: and there's a whole substant of brands that are now.

816
00:37:35,160 --> 00:37:37,920
Speaker 5: If you think of the wine business years ago with Gallo,

817
00:37:38,000 --> 00:37:40,239
Speaker 5: Almaed and Ingolo, which with the jug wine brands, and

818
00:37:40,320 --> 00:37:43,440
Speaker 5: now that you find Screaming Eagle and Harlan and and

819
00:37:44,360 --> 00:37:46,600
Speaker 5: Schaeffer from Napa Valley, the same thing's happening in the

820
00:37:46,600 --> 00:37:51,680
Speaker 5: tequila world. Patron Don Julia da Casta egos have opened

821
00:37:51,760 --> 00:37:54,560
Speaker 5: up the door forarticular drinkers globally and they're pretty good tequilas.

822
00:37:54,880 --> 00:37:59,400
Speaker 5: But the really well made artist Sando hand handmade, craft

823
00:37:59,480 --> 00:38:04,120
Speaker 5: made tekey like us like and G four World Clash tequilas.

824
00:38:04,360 --> 00:38:07,279
Speaker 2: Yeah, and you know I've been there where even celebrities

825
00:38:07,320 --> 00:38:08,920
Speaker 2: you know you saw in the video we showed from

826
00:38:09,000 --> 00:38:11,960
Speaker 2: Nate Diaz or Rampaige Jackson. This past weekend, I was

827
00:38:12,000 --> 00:38:13,920
Speaker 2: at an event that you all sponsored where you know,

828
00:38:14,000 --> 00:38:17,759
Speaker 2: we bumped into Lamar Odim and even Smokey Robinson's daughter

829
00:38:17,800 --> 00:38:20,080
Speaker 2: and wife there, and even people that weren't tequila drinkers.

830
00:38:20,080 --> 00:38:21,440
Speaker 2: I just walk up to them. And it was a

831
00:38:21,480 --> 00:38:24,640
Speaker 2: smaller intimate event, so I wasn't bothering the celebrities, I'd say, hey,

832
00:38:24,640 --> 00:38:27,000
Speaker 2: would you just try it? I'm curious as to your feedback,

833
00:38:27,040 --> 00:38:30,399
Speaker 2: and everybody always has that smooth reaction, like holy shit,

834
00:38:30,440 --> 00:38:33,120
Speaker 2: I didn't expect even people that don't enjoy tequila. I

835
00:38:33,200 --> 00:38:35,520
Speaker 2: think it can really win over some audiences. And I

836
00:38:35,880 --> 00:38:37,759
Speaker 2: love what you said about that that we really need

837
00:38:37,840 --> 00:38:42,280
Speaker 2: to recategorize this as a new almost sub sect because

838
00:38:42,480 --> 00:38:46,360
Speaker 2: the conception was for not for non connoisseurs at tequila.

839
00:38:46,440 --> 00:38:48,360
Speaker 2: I think the conception is, oh gosh, tequila.

840
00:38:48,560 --> 00:38:50,960
Speaker 5: My biggest strength is our beautiful taste. That's our biggest strength.

841
00:38:51,000 --> 00:38:53,040
Speaker 5: Our biggest weakness is our beautiful taste, because how can

842
00:38:53,080 --> 00:38:56,040
Speaker 5: you taste five million people? So to give people's lips

843
00:38:56,200 --> 00:38:58,319
Speaker 5: it's a challenge, of course, because that is our strength. Yeah,

844
00:38:58,360 --> 00:38:59,520
Speaker 5: you could do all the market and you want to,

845
00:38:59,520 --> 00:39:01,680
Speaker 5: but until it tasted, that's when they find out how

846
00:39:01,719 --> 00:39:02,320
Speaker 5: beautiful it is.

847
00:39:02,760 --> 00:39:05,040
Speaker 2: Well, I know, we got a lot of upcoming events

848
00:39:05,080 --> 00:39:06,600
Speaker 2: that we're going to include you guys at. So if

849
00:39:06,640 --> 00:39:08,920
Speaker 2: you're coming to any Cannabis Talk one on one Financial

850
00:39:09,000 --> 00:39:12,160
Speaker 2: Friday's Algorithm Live event, you guys are definitely gonna get

851
00:39:12,200 --> 00:39:14,239
Speaker 2: a chance to taste or at least see the brand there.

852
00:39:14,600 --> 00:39:17,279
Speaker 2: What other big exciting things that you're legally allowed to

853
00:39:17,320 --> 00:39:18,920
Speaker 2: talk about. I now there's a lot of nbas that

854
00:39:18,960 --> 00:39:20,479
Speaker 2: you have. You have a lot of people excited about

855
00:39:20,480 --> 00:39:22,080
Speaker 2: the brand. But talk to me about what the next

856
00:39:22,120 --> 00:39:23,760
Speaker 2: twelve months looks like the brand.

857
00:39:23,800 --> 00:39:25,880
Speaker 5: Purely from the next point of view, from a branding

858
00:39:25,920 --> 00:39:28,440
Speaker 5: point of view. Obviously, I've just put into America Japanese

859
00:39:28,440 --> 00:39:32,359
Speaker 5: whiskies and sake, beautiful, beautiful brand from a three hundred

860
00:39:32,400 --> 00:39:36,080
Speaker 5: year old distillery called sasan Okawa. The brand is called Yamasakuda,

861
00:39:36,800 --> 00:39:38,799
Speaker 5: So that's coming in here. I'm bringing in a new

862
00:39:38,880 --> 00:39:42,480
Speaker 5: mescal brand. It's called Testimonial, and not only will be mescalo,

863
00:39:42,680 --> 00:39:47,759
Speaker 5: mescal tequila, sotol Rasiya and bacanoa. I want to use

864
00:39:47,800 --> 00:39:49,799
Speaker 5: it to educate the world about the beautiful of all

865
00:39:49,880 --> 00:39:51,840
Speaker 5: these different gobi is from Mexico.

866
00:39:52,000 --> 00:39:55,320
Speaker 2: So are these brands that you're curating and starting from scratch?

867
00:39:55,400 --> 00:39:58,320
Speaker 2: Are you acquiring smaller brands and kind of taking over operations?

868
00:39:58,320 --> 00:39:59,080
Speaker 2: So how is that going to work?

869
00:39:59,120 --> 00:40:01,080
Speaker 5: I'm the important for the which keys, I am the

870
00:40:01,160 --> 00:40:04,080
Speaker 5: owner of the mescale. On top of that, you know

871
00:40:04,239 --> 00:40:05,920
Speaker 5: we're we're having a lot of fun. We've just did

872
00:40:05,920 --> 00:40:08,880
Speaker 5: a joint venture with another company to do a merged salesforce.

873
00:40:09,000 --> 00:40:10,520
Speaker 5: I'm gonna have twenty five of us running around the

874
00:40:10,520 --> 00:40:13,319
Speaker 5: country now properly covering the country. That's a wonderful hit.

875
00:40:13,360 --> 00:40:13,760
Speaker 2: Absolutely.

876
00:40:13,760 --> 00:40:15,400
Speaker 5: And then in the next few months we should be

877
00:40:15,400 --> 00:40:17,879
Speaker 5: able to be public. We're going to become a public company. Wow.

878
00:40:18,120 --> 00:40:19,800
Speaker 5: And that's going to be a nice hit on the

879
00:40:20,239 --> 00:40:22,719
Speaker 5: for the investors and shareholders of course, you know. And

880
00:40:23,080 --> 00:40:26,000
Speaker 5: so that that should happen in the next couple three months,

881
00:40:26,040 --> 00:40:26,399
Speaker 5: I hope.

882
00:40:26,480 --> 00:40:28,319
Speaker 2: Well that's exciting. I know a lot of my friends

883
00:40:28,360 --> 00:40:30,680
Speaker 2: will be excited. I own a few little shares of

884
00:40:30,760 --> 00:40:33,120
Speaker 2: this company as one guys quick story on this too.

885
00:40:33,200 --> 00:40:35,840
Speaker 2: So the background talk about how life comes full circle.

886
00:40:35,880 --> 00:40:37,719
Speaker 2: And I think I shared this with you. I used

887
00:40:37,719 --> 00:40:39,719
Speaker 2: to say, oh, it's a small world. It's a small world,

888
00:40:39,760 --> 00:40:41,759
Speaker 2: but I realized that. And you know, I haven't really

889
00:40:41,760 --> 00:40:43,759
Speaker 2: shared with you my past. But once I got rid

890
00:40:43,800 --> 00:40:45,880
Speaker 2: of all the negative, shitty people in my life and

891
00:40:45,960 --> 00:40:48,799
Speaker 2: I tightened my circle, I've realized it's not that it's

892
00:40:48,840 --> 00:40:51,719
Speaker 2: a small world, but I've made my world smaller. And

893
00:40:51,760 --> 00:40:53,359
Speaker 2: now all of a sudden, the same good people kind

894
00:40:53,360 --> 00:40:57,120
Speaker 2: of keep resurfacing, but and I share this story with them.

895
00:40:57,160 --> 00:40:58,480
Speaker 2: The very first day, I said, I owe you an

896
00:40:58,480 --> 00:41:00,600
Speaker 2: apology and he said well. I said the same thing

897
00:41:00,640 --> 00:41:03,680
Speaker 2: to Steve by the way, and I said, I owe

898
00:41:03,680 --> 00:41:05,399
Speaker 2: you an apology. He said why, and I said, well, listen.

899
00:41:05,520 --> 00:41:08,239
Speaker 2: I heard about this brand about four years ago through

900
00:41:08,280 --> 00:41:10,239
Speaker 2: my friend Barry Gabster. We were in Texas at a

901
00:41:10,280 --> 00:41:12,120
Speaker 2: monthly event that we used to fly to every month.

902
00:41:12,200 --> 00:41:14,880
Speaker 2: He lives down here in Carlsbad, and he says, hey, man,

903
00:41:15,000 --> 00:41:16,920
Speaker 2: you know I was always the guy that everybody bring

904
00:41:16,960 --> 00:41:18,960
Speaker 2: their deals to because I had my Wall Street background.

905
00:41:19,000 --> 00:41:21,160
Speaker 2: I had the rags to rich story and losing money,

906
00:41:21,239 --> 00:41:22,759
Speaker 2: making money, et cetera. Some people always like, what do

907
00:41:22,800 --> 00:41:24,560
Speaker 2: you think about this deal? What do you think about

908
00:41:24,600 --> 00:41:26,040
Speaker 2: that deal? And this was one of the deals that

909
00:41:26,120 --> 00:41:28,080
Speaker 2: he had invested in, says what do you think about it?

910
00:41:28,280 --> 00:41:30,440
Speaker 2: As soon as I heard the word beverage tequila, I

911
00:41:30,520 --> 00:41:32,400
Speaker 2: was like, look, and then I heard Gavin malou If.

912
00:41:32,440 --> 00:41:36,320
Speaker 2: I said, man, I see celebrities names attached to random projects,

913
00:41:36,360 --> 00:41:39,600
Speaker 2: from movies to beverage brands to energy drinks. They all fail.

914
00:41:39,680 --> 00:41:42,719
Speaker 2: And I said, this is the hardest industry excuse me,

915
00:41:43,280 --> 00:41:46,080
Speaker 2: and the fact that they're slapping Gavin's name. Who knows,

916
00:41:46,160 --> 00:41:48,000
Speaker 2: maybe he just drank it. They got a picture of Bubba.

917
00:41:48,160 --> 00:41:51,279
Speaker 2: I just shit all over it. And fast forward a

918
00:41:51,320 --> 00:41:54,200
Speaker 2: couple of years later, I met Andre, you know, a

919
00:41:54,239 --> 00:41:56,080
Speaker 2: good friend of yours, good friend of ours now and

920
00:41:56,200 --> 00:41:58,800
Speaker 2: I met him through Barry And it was Barry's fortieth

921
00:41:58,840 --> 00:42:01,240
Speaker 2: birthday or one of his birthday parties, and he always

922
00:42:01,239 --> 00:42:03,440
Speaker 2: throws lavish events. And there was some of the tequila

923
00:42:03,800 --> 00:42:06,600
Speaker 2: the first time I tried it, and shame on me,

924
00:42:06,680 --> 00:42:08,160
Speaker 2: and I was like, holy shit, is this the same

925
00:42:08,200 --> 00:42:11,360
Speaker 2: stuff you told me about three years ago? Yes? And

926
00:42:11,440 --> 00:42:13,240
Speaker 2: then after I brought the show over here to Candami

927
00:42:13,280 --> 00:42:15,719
Speaker 2: Stock one on one. Come to find out, Joe meant

928
00:42:15,800 --> 00:42:18,839
Speaker 2: another liaison of the company brought him in right around

929
00:42:18,880 --> 00:42:21,320
Speaker 2: the same time Entre and I developed a friendship. So

930
00:42:22,000 --> 00:42:24,719
Speaker 2: this tequila has made it onto the show now through

931
00:42:24,920 --> 00:42:28,239
Speaker 2: four a year. There of blood, sweat and tears that

932
00:42:28,320 --> 00:42:34,759
Speaker 2: you made to convince an asshole, like absolutely, And I

933
00:42:34,840 --> 00:42:37,359
Speaker 2: know it's not public yet. If I have, I've had

934
00:42:37,480 --> 00:42:39,239
Speaker 2: some people reach out to me that have tried it.

935
00:42:39,320 --> 00:42:42,239
Speaker 2: They've seen who's rocking with, especially you know the doors

936
00:42:42,239 --> 00:42:44,799
Speaker 2: that have been opened in Vegas, so it's there, it's

937
00:42:44,880 --> 00:42:48,040
Speaker 2: going off. There is still room for investment for shareholders

938
00:42:48,080 --> 00:42:50,560
Speaker 2: that are qualified and accredited, etcetera. They can reach out

939
00:42:50,560 --> 00:42:50,640
Speaker 2: to you.

940
00:42:50,800 --> 00:42:51,520
Speaker 5: That can still happen.

941
00:42:51,880 --> 00:42:53,239
Speaker 2: If you guys want me to put you in touch

942
00:42:53,280 --> 00:42:55,839
Speaker 2: with Loos as an investor. Don't be asking him for money.

943
00:42:55,920 --> 00:42:58,120
Speaker 2: He's asking you for money. But now, guys, I mean,

944
00:42:58,160 --> 00:42:59,640
Speaker 2: this has been an honor you guys are going to

945
00:42:59,680 --> 00:43:01,480
Speaker 2: see and I'd love to have you guys back on

946
00:43:01,560 --> 00:43:03,719
Speaker 2: the show. You know, as you grow and as you

947
00:43:03,760 --> 00:43:05,080
Speaker 2: guys launch, and I know you're going to be a

948
00:43:05,120 --> 00:43:07,360
Speaker 2: big part of the show as well. Uh, we're in

949
00:43:07,400 --> 00:43:10,200
Speaker 2: deep talks to have this. Tequil would be the official

950
00:43:10,239 --> 00:43:12,520
Speaker 2: sponsor of Financial Friday's kind of his talko to want

951
00:43:12,520 --> 00:43:14,800
Speaker 2: a handful of the other shows we're doing. But beyond that,

952
00:43:15,120 --> 00:43:16,680
Speaker 2: just getting it out there. And you told me your

953
00:43:16,719 --> 00:43:19,839
Speaker 2: biggest struggle right now is just getting people to taste

954
00:43:19,880 --> 00:43:21,520
Speaker 2: it once they taste it it selves itself.

955
00:43:21,600 --> 00:43:23,880
Speaker 5: Yeah, you can help me develop the proper marketing campaign.

956
00:43:24,120 --> 00:43:26,160
Speaker 2: Let's do it. Yeah, we gotta, we got we got

957
00:43:26,200 --> 00:43:28,080
Speaker 2: a couple of really good ideas and I know you

958
00:43:28,080 --> 00:43:30,040
Speaker 2: and I have been talking right now. The team here

959
00:43:30,160 --> 00:43:32,520
Speaker 2: is excited to get behind it. Anything else you want

960
00:43:32,560 --> 00:43:35,239
Speaker 2: to add before we leave, No, thank you very much.

961
00:43:35,280 --> 00:43:37,200
Speaker 5: It's been a pleasure. If you get a chance to

962
00:43:37,200 --> 00:43:39,359
Speaker 5: go to the Kila Kumusaria dot com you can buy

963
00:43:39,400 --> 00:43:41,920
Speaker 5: it online. You can there's a map locator for where

964
00:43:41,960 --> 00:43:44,279
Speaker 5: you can find it locally or across the country. So

965
00:43:44,600 --> 00:43:45,799
Speaker 5: the Kila Kamsara dot com.

966
00:43:46,600 --> 00:43:48,800
Speaker 2: Well, guys, you heard it here first, and if you

967
00:43:48,960 --> 00:43:50,719
Speaker 2: are ready to taste it, just come to any of

968
00:43:50,760 --> 00:43:52,359
Speaker 2: our events. They're going to be there as well. Before

969
00:43:52,360 --> 00:43:54,319
Speaker 2: I leave, I want to thank a few people, as

970
00:43:54,320 --> 00:43:56,560
Speaker 2: I always do, but more importantly man our production team

971
00:43:56,600 --> 00:43:59,279
Speaker 2: here just kicks. But from Jennifer and Erica this morning,

972
00:43:59,320 --> 00:44:01,160
Speaker 2: I forgot that we doing the show to day. They

973
00:44:01,200 --> 00:44:03,439
Speaker 2: got all the graphics up. It's kill Kamasara has showing

974
00:44:03,520 --> 00:44:05,280
Speaker 2: him how much love we had for him throughout the studio,

975
00:44:05,600 --> 00:44:08,239
Speaker 2: and of course Jennifer Erica Backer has always handled that.

976
00:44:08,640 --> 00:44:11,680
Speaker 2: And then Daniel and Connor who always the show is

977
00:44:11,719 --> 00:44:13,840
Speaker 2: not possible, and of course Lacey who keeps me on

978
00:44:13,960 --> 00:44:16,120
Speaker 2: my toes, who came by the office with you and

979
00:44:16,360 --> 00:44:18,680
Speaker 2: uh and she's been great with setting up your guys,

980
00:44:18,719 --> 00:44:21,480
Speaker 2: this little in studio display here and like I said,

981
00:44:21,640 --> 00:44:23,520
Speaker 2: the whole crowds behind you here, we can't wait for

982
00:44:23,600 --> 00:44:25,239
Speaker 2: you guys have many more years of Co'm sorry.

983
00:44:25,280 --> 00:44:26,040
Speaker 5: It's here to Lacy.

984
00:44:26,080 --> 00:44:28,160
Speaker 2: Behind every good men, there's a better woman and she's

985
00:44:28,200 --> 00:44:31,560
Speaker 2: certainly certainty so in a lot of personalities here, my

986
00:44:31,640 --> 00:44:33,320
Speaker 2: friend terrific.

987
00:44:33,440 --> 00:44:34,160
Speaker 5: It's been an honor.

988
00:44:34,320 --> 00:44:36,000
Speaker 2: Thank you very much. It's going to be in her

989
00:44:36,160 --> 00:44:38,200
Speaker 2: and you guys. Thank you for listening to Financial Fridays

990
00:44:38,239 --> 00:44:40,200
Speaker 2: here on CE Team one on one. I'm Tony Kay.

991
00:44:40,239 --> 00:44:42,240
Speaker 2: You can always find me on Instagram at the Insider

992
00:44:42,280 --> 00:44:44,279
Speaker 2: Investor remembers without Wallace tight.

993
00:44:44,480 --> 00:44:45,279
Speaker 5: Keep your mind right.

994
00:44:45,440 --> 00:44:46,040
Speaker 4: I'm going to see you.

995
00:44:46,080 --> 00:44:49,799
Speaker 2: Next Friday on Financial Fridays. Until next time, I'm out.

996
00:44:50,400 --> 00:44:53,240
Speaker 3: Thank you for listening to Financial Fridays with the Insider

997
00:44:53,320 --> 00:44:56,960
Speaker 3: Investor Tony Kay on Cannabis Talk one oh one, the

998
00:44:57,120 --> 00:44:59,760
Speaker 3: world's number one source for everything cannabis.