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Speaker 1: So I was like, you know, I'm gonna quit my job,

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Speaker 1: go to Korea, whip this out in two months, and

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Speaker 1: then showcase it in your fashion week, which is what

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Speaker 1: we did.

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Speaker 2: And then we.

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Speaker 1: Got an order from Barney's and I was like, wow,

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Speaker 1: like this is like by making it in America moment.

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Speaker 1: And then a year and a half later, Barney's went bankrupt.

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Speaker 3: Welcome to Idea Generations All Angles, a podcast about culture's

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Speaker 3: most influential brands and the teams that built them. If

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Speaker 3: you're an entrepreneur, creative, or anyone interested in harnessing the

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Speaker 3: power of collaboration, join me Noah Callahan Bever each week

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Speaker 3: as we dissect the most dynamic companies in culture, because

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Speaker 3: the only way to truly understand success is to look

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Speaker 3: at it from all angles. Idea Generations All Angles is

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Speaker 3: a will Typomedia podcast. In twenty seventeen, Day Limb founded

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Speaker 3: Sunday School, a Korean smokewear brand born at the intersection

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Speaker 3: of cannabis and streetwear. With the help of his sister,

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Speaker 3: Cindy Limb, Sunday School started releasing collections of shirts and

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Speaker 3: jackets filled with weed references and plays on religion. In

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Speaker 3: the years that followed, Sunday School would grow from a

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Speaker 3: rack of T shirts to a full fledged global brand

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Speaker 3: offering cannabis products, accessories, and apparel worn by celebrities like

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Speaker 3: Pete Davidson and Jacob Alordi. On this week's episode of

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Speaker 3: All Angles, we talked to co founders day Limb and

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Speaker 3: Cindy Limb, head of business development Jennifer Tran, and head

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Speaker 3: of Fashion Gia Kim to hear the full story of

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Speaker 3: Sunday School and learn how a small team of high

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Speaker 3: achieving degenera It's created one of the most interesting and

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Speaker 3: exciting new brands and fashion in cannabis. But before any

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Speaker 3: of that happened, years before hosting pop ups in New

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Speaker 3: York City or developing their own weed gummies, daylim was

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Speaker 3: just sitting around his living room with his grandma, preparing

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Speaker 3: for his life as President of Korea.

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Speaker 1: I am born and raised in Korea. This is like

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Speaker 1: a very distinct memory of mine. But when I was

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Speaker 1: in second grade, I was watching TV with my grandma,

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Speaker 1: who was like my best dad. She pointed to this

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Speaker 1: like white guy like speaking and she was like, you

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Speaker 1: gotta be like him.

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Speaker 2: And I was like, who is he? And She's like,

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Speaker 2: that's George W.

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Speaker 1: Bush and I was like, oh, okay, interesting, I'm not

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Speaker 1: white and I don't speak English. And she was like,

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Speaker 1: that's why you need to go to Yale and then

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Speaker 1: you can be the president of Korea.

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Speaker 2: So honestly, I thought I was going to.

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Speaker 1: Be the president of Korea when I was in second grade.

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Speaker 1: So I started studying English super hard, started studying math,

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Speaker 1: and then I come from a family of doctors, typical

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Speaker 1: Korean parents.

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Speaker 2: So when I went to college, I thought I was

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Speaker 2: going to be a doctor. So I was pre med.

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Speaker 3: Day didn't end up at Yale like his grandma wanted,

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Speaker 3: and his presidential aspirations fell by the wayside. But he

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Speaker 3: did end up going to Harvard pre Med not a

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Speaker 3: bad backup plan. So Day left Korea to study in

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Speaker 3: the US. His interests been beyond the classroom.

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Speaker 1: I have always had an interest for fashion, especially like

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Speaker 1: women's fashion. I was that kid making like dresses out

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Speaker 1: of toilet paper, you know. I would like sketch so

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Speaker 1: many things. I love anime too. My favorite anime was

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Speaker 1: like Card Capture Cherry, where there's amazing volume and amazing dresses,

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Speaker 1: and I was like, okay, this is what I've always

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Speaker 1: wanted to do, but I felt like, you know, I

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Speaker 1: gotta be a doctor.

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Speaker 3: Despite a growing interest in fashion, Day stayed in school

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Speaker 3: and graduated from Harvard in twenty fourteen with a BA

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Speaker 3: in applied mathematics. He then moved to New York City

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Speaker 3: in search of his first real job.

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Speaker 1: So I was like, Okay, I'll probably go into business.

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Speaker 1: So I started at a consulting company. I started at

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Speaker 1: McKinsey in New York, and that was very interesting because

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Speaker 1: you know, I am very much and very unorganized, Like

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Speaker 1: my MBTI type is e NTP. I'm the orator, you know,

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Speaker 1: I'm always like the one being like, let's do this

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Speaker 1: and then little to no follow through. So it really

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Speaker 1: helped me figure out like how to like structure my thoughts,

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Speaker 1: how to figure out what the steps are required for execution.

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Speaker 1: So it was a really great experience. Fast forward two years,

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Speaker 1: you know, I was like, Okay, this is not too bad.

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Speaker 1: And then I was on a project that puts me

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Speaker 1: on like the roadmap or promotion, and that was the

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Speaker 1: Perdue Pharma case.

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Speaker 2: And more specifically, my workstream.

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Speaker 1: Was like working to extend the patent on oxycotton. And

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Speaker 1: then I quit five days later, I was like, you know,

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Speaker 1: if this is what it takes, this is not why,

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Speaker 1: this is not what I was meant to do.

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Speaker 2: So that was twenty sixteen.

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Speaker 3: Just like that, they quit his former job and decided

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Speaker 3: to return to his parents' home in Korea to contemplate

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Speaker 3: his next move.

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Speaker 1: Thankfully, I was in a place where I had saved

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Speaker 1: up money, and you know, I don't have any student loans,

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Speaker 1: so I have like my parents to make for that.

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Speaker 1: And so I think, I you know, it comes from

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Speaker 1: a place of privilege for sure, because I didn't have

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Speaker 1: to worry too much, especially for two months. I was

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Speaker 1: like getting paid after the two months, and then I

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Speaker 1: had like a two month gap and I just came home,

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Speaker 1: you know. I came to Korea and where like my

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Speaker 1: mom made me food every day, you know, so I

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Speaker 1: could kind of be economical. Came home in the wintertime

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Speaker 1: and actually in this exact bed, which is my childhood bed,

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Speaker 1: I had smuggled in a faight pen.

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Speaker 2: I was like puffing it in my bed.

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Speaker 1: I was wrapped underneath the blankets, underneath the sheets, and

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Speaker 1: I was just like, fuck, like what is life? What

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Speaker 1: am I supposed to do? I was just like thinking

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Speaker 1: about different things. And then I hear a super loud

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Speaker 1: banging in my door and I was just like.

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Speaker 2: Oh my gosh, you don't know, there goes my mom again.

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Speaker 1: And then she barged in and started just ripping me

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Speaker 1: a new one. And then at that moment, I was

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Speaker 1: just like, Wow, the world is so beautiful and so chaotic.

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Speaker 1: I don't know what led to that moment, but I

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Speaker 1: was like, what if God was Korean and smoked weed

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Speaker 1: every day and created this world and that's why it's

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Speaker 1: so beautiful, but it's also such a mess. And what

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Speaker 1: if that God was my mom? And I think it

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Speaker 1: all started from like me thinking my mom needs to chill,

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Speaker 1: so she should probably smoke. And then that kind of thought,

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Speaker 1: you know, kept lingering, and for me, like I'm the

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Speaker 1: type of guy who when I'm on something, I'm just

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Speaker 1: like I need to like write this down. So I

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Speaker 1: just started like writing out a lot of ideas, started

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Speaker 1: like sketching as I do, like I love to sketch.

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Speaker 2: And then I was like, you know, fashion is my passion,

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Speaker 2: so let's make some T shirts and hoodies, which is

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Speaker 2: my love language.

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Speaker 1: And that was twenty seventeen, and that's how Sunday School

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Speaker 1: was born.

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Speaker 3: Sunday School was alive, or at least the idea was,

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Speaker 3: but to actually create some shirts and jackets and to

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Speaker 3: bring the brand to life, they would need more than

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Speaker 3: just his creativity and high ideas. So he reached out

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Speaker 3: to the most reliable person he knew, his sister.

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Speaker 4: When I was in college and my parents lived in Korea,

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Speaker 4: I would go back to Korea in the winter, and

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Speaker 4: Day also happened to be in Korea.

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Speaker 5: He's not usually there all the time, but he was.

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Speaker 3: This is Cindy Lynn, co founder of Sunday School Day.

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Speaker 4: He always has been so interested in fashion since I

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Speaker 4: was growing up. I remember when I was in middle

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Speaker 4: school and he was in high school. He had a

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Speaker 4: fashion show in Korea and he was designing all these

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Speaker 4: clothes and going to fashion studios and sewing his own

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Speaker 4: designs and clothes. I think it was sophomore winter. My

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Speaker 4: brother was like, Oh, do you want to start a

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Speaker 4: clothing company with me? So I knew that this wasn't

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Speaker 4: out of the blue for him. I just love trying

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Speaker 4: new things. If it sounds like I won't regret it.

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Speaker 5: So I was just like, Okay, why not. Where do

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Speaker 5: I start.

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Speaker 3: With Cindy on board and both siblings together in Korea.

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Speaker 3: Day and Cindy went to work on building the first

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Speaker 3: Sunday School products.

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Speaker 1: Yeah, so I didn't know anything and I just knew

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Speaker 1: one thing. I was like, I need to launch on

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Speaker 1: four to twenty, right obviously, and this was Christmas Eve,

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Speaker 1: so I had four months five months. I talked to

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Speaker 1: my sister, who was taking a gap year at the time,

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Speaker 1: and I was like, yo, do you want to do

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Speaker 1: this with me?

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Speaker 2: Do you want to help me out out? And she

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Speaker 2: was like you know why not?

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Speaker 1: So yeah, two of us we started Google starching, you

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Speaker 1: know Korea's version of Google's called Neighbors, started like screenprinting,

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Speaker 1: like T shirt links, you.

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Speaker 2: Know, all of that. Started going around in the garment district.

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Speaker 1: Buying people coffee, making friends, and then started sketching out ideas.

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Speaker 5: He basically was like, I want to create a smokewear brand.

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Speaker 4: You know, skate people have skatewear, surf people have surfware,

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Speaker 4: there's yoga wear. Smoking can be a sport, so we

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Speaker 4: should make smokewear. And I was just like, okay, you

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Speaker 4: can do all the design part for me. I'm focused

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Speaker 4: on Okay, if we're gonna make clothes.

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Speaker 5: Where do we even start? Me and my brother had

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Speaker 5: zero experience.

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Speaker 4: Maybe my brother a little bit with him in fashion

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Speaker 4: show and sewing, but for me, I was like, I

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Speaker 4: don't even know where you get the fabric, what kind

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Speaker 4: of fabric you need to get for a T shirt,

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Speaker 4: how you print on T shirts a different way, and

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Speaker 4: just like the whole factory line of how to do

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Speaker 4: the operations. So my first step was figure that out.

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Speaker 4: Number one. There's a neighborhood in Korea called kunde Mun.

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Speaker 4: It's like called d o mg dong dae day moonmo

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Speaker 4: n dong daemon in like more English pronunciation, and basically

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Speaker 4: that's where all the fabrics are sourced.

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Speaker 5: That's where a lot of the clothes.

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Speaker 4: Get manufactured in Asia, especially in Korea. I just went

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Speaker 4: there and I started knocking on every little fabric shop

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Speaker 4: showing them a design.

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Speaker 5: That day had sketched out. It was just a T

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Speaker 5: shirt design. One of our first collections was a T.

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Speaker 4: Shirt with a play on the old Korean king and

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Speaker 4: he's smoking a j I was just carrying that print around,

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Speaker 4: being like, I want to print this on a T shirt.

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Speaker 5: I want to start a company.

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Speaker 4: And everyone was like kind of laughing, but they thought

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Speaker 4: I was They thought it was cute because it's just

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Speaker 4: this twenty.

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Speaker 5: Year old young girl carrying like.

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Speaker 4: Something they didn't know, marijuana, so something like a cigarette,

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Speaker 4: like a king smoking a cigarette, asking them like how

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Speaker 4: to do anything.

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Speaker 5: And then I actually found this girl who.

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Speaker 4: Sat me down at a coffee shop and told me

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Speaker 4: all about how you need to choose the fabric and

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Speaker 4: you need to make the pattern, and then the pattern

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Speaker 4: is what the factories take and that's how the assembly

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Speaker 4: line or manufacturing starts. So then I hired her to

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Speaker 4: be kind of like my operations manager while I can

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Speaker 4: focus on other things.

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Speaker 3: I Sidy built out the operation side of the company.

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Speaker 3: Day returned to New York to prepare the launch at

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Speaker 3: the first official Sunday School collection. With a rack of

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Speaker 3: sample clothes in hand, they hit his favorite spots to

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Speaker 3: find a place to pop up his brain.

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Speaker 1: I started doing events outside of mister soft Ease. I

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Speaker 1: did events outside of my neighborhood, Boatdega, and then I

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Speaker 1: started doing events at like, you know, all the Korean

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Speaker 1: owned coffee shops.

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Speaker 2: You know, just bring a.

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Speaker 1: Rack, put some clothes on, and then did an event

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Speaker 1: at like, you know, different places wherever I could, you know,

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Speaker 1: try it off inness.

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Speaker 3: As Day networked in the city and started to build

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Speaker 3: brand recognition in the streets of New York. Cindy was

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Speaker 3: busy trying to build a buzz around Sunday School online.

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Speaker 4: It was during winter break, so I had a bit

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Speaker 4: of quality time dedicated to figuring out the operations and

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Speaker 4: how things should be structured. But I had to leave

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Speaker 4: actually to Milan. I was studying abroad in Milan the

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Speaker 4: next semester.

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Speaker 5: So after that was set.

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Speaker 4: Number one checked. I found someone who can at least

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Speaker 4: communicate with me if there's problems, and I can pay

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Speaker 4: her to go visit the factories or.

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Speaker 5: Go source fabrics.

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Speaker 4: And then number two was the other big part of

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Speaker 4: my job one being operations too, was marketing and the

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Speaker 4: growth part of it. Now that we know how to

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Speaker 4: make clothes and we made some samples and did some

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Speaker 4: quality control.

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Speaker 5: And they're not too horrible, how do we market our brand?

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Speaker 6: How do we grow our.

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Speaker 4: Brand to beyond just our small group of friends who

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Speaker 4: will be there for us supporting this small clothing brand.

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Speaker 4: I would be asking a lot of different consumer startups in.

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Speaker 5: The US, like how do you do? Facebook Ads?

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Speaker 2: How do you bid?

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Speaker 4: I would be learning everything from tactical and more technical

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Speaker 4: bidding strategies and digital advertising and marketing.

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Speaker 3: One way to market the brand was by cold emailing

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Speaker 3: anyone and everyone. Just as Day was in the city

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Speaker 3: making connections, Cindy was knocking on doors online.

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Speaker 4: So most of my job also during my semester in

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Speaker 4: Milan was to reach out to reporters in like Typeeast,

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Speaker 4: High Sobiety, Vogue Paper, every reporter outlet.

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Speaker 6: We had a Excel sheet.

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Speaker 4: Where I kind of tracked down what kind of articles

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Speaker 4: they wrote, basically just tracking down each reporter in each

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Speaker 4: of the major PR or like. Honestly, a lot of

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Speaker 4: the Times dms them and they were very responsive, so

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Speaker 4: we got a lot of the press from the cold outreach.

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Speaker 5: We had our first launch.

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Speaker 4: Party with PR close friends and like Instagram influencers that

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Speaker 4: we also calld outreach to and just DJs of the

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Speaker 4: creative voices of New York and we invited them to

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Speaker 4: join us in our launch where we will be selling

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Speaker 4: the samples that we've created.

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Speaker 3: After building some buzz with press and public, Sunday School's

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Speaker 3: first four to twenty pop up was a success. People

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Speaker 3: bought the clothes and the event was a vibe amongst friends, supporters, press,

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Speaker 3: and any curious passer bys. And one of those guests

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Speaker 3: was to become a pivotal Sunday School player.

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Speaker 7: We first met in Boston.

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Speaker 2: He was a college student at Harvard.

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Speaker 3: This is Gakim, head of fashion at Sunday School.

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Speaker 7: We have these things called like long weekends, where like

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Speaker 7: they give you like a five day weekend, but because

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Speaker 7: like international students like me, there's like nowhere to go,

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Speaker 7: Like you can't go back home because our homes of

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Speaker 7: sixteen flight away Korean students would just go get a

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Speaker 7: hotel in Boston. And one of my friends from high

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Speaker 7: school was friends with Day. She introduced me to Day,

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Speaker 7: and that's when I first met him. I saw their

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Speaker 7: journey from the very beginning, and so I actually was

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Speaker 7: one of the first customers. I bought the first hoodie

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Speaker 7: ever since the beginning of their journey, I was there

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Speaker 7: as a customer though.

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Speaker 3: Gia was an early Sunday School supporter, but after college

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Speaker 3: she moved to La keeping tabs on the brand from Afar.

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Speaker 3: After the four to twenty pop up, Day left feeling

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Speaker 3: optimistic about the event and what he was building, but

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Speaker 3: it still wasn't paying the bills, so we searched for

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Speaker 3: a full time job while working on Sunday School.

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Speaker 1: On the side, I joined a company called v Files,

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Speaker 1: which is like fashion music and creator.

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Speaker 2: Program for a lot of young creative talent.

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Speaker 1: I was kind of doing the same old business development

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Speaker 1: partnership sales, and that was amazing because it.

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Speaker 2: Really opened my eyes to so many young.

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Speaker 1: Creative talent across the world, got to connect with them.

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Speaker 1: And not only it, you know, it gave me like network,

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Speaker 1: but it really gave me hope and it really gave

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Speaker 1: me inspiration that I was like, oh, shoot, I too

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Speaker 1: can be a designer and I too.

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Speaker 2: You know, before I would always be so.

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Speaker 1: Wary of calling myself a creative director, but now I

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Speaker 1: truly believe that I am a creative director because you know,

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Speaker 1: the main job of creative direction is telling a story visually,

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Speaker 1: telling a story emotionally.

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Speaker 2: And that's what I focused most of my days on.

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Speaker 3: As they kept building his idea for Sunday School, it

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Speaker 3: became more than a job, It became his purpose. But

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Speaker 3: Cindy found a hard time matching his intensity.

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Speaker 4: The first five or six months of the brand. I

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Speaker 4: was a full time student who is studying abroad in

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Speaker 4: the lawn and day was a full time employee leading.

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Speaker 5: Like a media company.

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Speaker 4: So it was definitely challenging in terms of time allocation.

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Speaker 4: It's a safer way to do a very risky thing,

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Speaker 4: kind of juggling both testing it out until there's a

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Speaker 4: minimum reached where you know that at this point, there's

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Speaker 4: always going to be a point where you.

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Speaker 5: Know that you're either going to have to go all

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Speaker 5: in or leave.

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Speaker 4: So for my brother, it was at that point when

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Speaker 4: he quit his job and just decided to do Sunday

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Speaker 4: School full time because he believed in it and it

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Speaker 4: is his brain child. And for me, it was when

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Speaker 4: we started getting fiduciary responsibilities that I didn't want to

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Speaker 4: I just I just didn't want to be guilty about

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Speaker 4: not being not being as passionate as I could as.

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Speaker 5: Other people could be. So that's why I left.

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Speaker 2: She was like, yo, I got a like one.

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Speaker 1: Working with you is not fun because you are a

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Speaker 1: mean older brother and like you know, it gets so

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Speaker 1: personal with family because like you just treat them like

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Speaker 1: how you would treat them, But you can't do that

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Speaker 1: when you're working with someone and then two she went

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Speaker 1: back to school, so that was a big up. And

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Speaker 1: then yeah, I think every everything went wrong, you know,

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Speaker 1: production delays, and I like had to balance like my

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Speaker 1: full time job while doing this on the side.

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Speaker 3: Cindy's departure was a major blow to Sunday School, but

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Speaker 3: the brand still had a good amount of recognition and

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Speaker 3: people willing to help build the brand, including Jia who

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Speaker 3: just finished school and was entering the workforce after graduating.

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Speaker 7: I was like looking for jobs getting out of college,

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Speaker 7: and then that's when like Day hit me up and

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Speaker 7: he was like, we're hiring someone for the position for

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Speaker 7: a chief of staff, and he was like, do you

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Speaker 7: want to try it out? And I was like, I mean,

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Speaker 7: like why not try it out for like a month

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Speaker 7: as like a like a trial period, But that one

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Speaker 7: month became three years. My early responsibilities were when I

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Speaker 7: first started, it was we were doing our first ever

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Speaker 7: pop up in LA so they were like.

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Speaker 2: Figure it out.

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Speaker 7: So my task was to make this pop up come

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Speaker 7: to life. That was just like the big test, and

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Speaker 7: I guess I passed. That was like my big thing.

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Speaker 7: Everything went well, So as a chief of staff, I

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Speaker 7: really like did everything everything from like event planning production

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Speaker 7: to sampling clothes, following up with production on the clothing side,

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Speaker 7: setting up our websdite pages on Shopify, setting up social posts,

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Speaker 7: sourcing production people, sending shipping out orders. I just did

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Speaker 7: anything and everything I could do.

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Speaker 3: Sunday School continued to release products and to build a

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Speaker 3: name for itself within the fashion industry. Eventually, their hard

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Speaker 3: working consistency paid off and they landed a major opportunity.

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Speaker 1: We got an opportunity to showcase New York Fashion Week

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Speaker 1: for free. We had to make a collection and I

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Speaker 1: was like ooh, and we had two months. So I

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Speaker 1: was like, you know, I'm gonna quit my job, go

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Speaker 1: to Korea, whip this out, and then showcase it in

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Speaker 1: New York Fashion Week, which is what we did. And

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Speaker 1: then we got an order from Barney's and I was

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Speaker 1: like wow, like this is like my making it in

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Speaker 1: America moment.

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Speaker 2: And then a year and a half later, Barneys went bankrupt,

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Speaker 2: so they.

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Speaker 6: Returned all their inventory to us.

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Speaker 7: So like, our wholesale weren't going that great, so we

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Speaker 7: were like, okay, like let's stop doing this wholesale thing

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Speaker 7: and let's just do DTOC.

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Speaker 5: At first, as like such a.

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Speaker 7: Small brand being carried in Barney's. That was like such

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Speaker 7: a huge win for us. That was like a huge milestone.

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Speaker 7: So even the fact that we had that on our

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Speaker 7: like record, we were super proud of it. But ever

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Speaker 7: since Barney's went bankrupt, it was like, not too long

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Speaker 7: COVID hit and then ultimately like basically a lot of

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Speaker 7: our remaining wholesalers also went out of business. So I

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Speaker 7: think like Barney's was a good start in where we

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Speaker 7: had to prepare ourselves that, like wholesales cannot be like.

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Speaker 6: Our main revenue, we have to shift gears.

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Speaker 7: It was like a double edged sword. It hurt us

404
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Speaker 7: and we had to figure out a way to deal

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Speaker 7: with all that leftover inventory that they like sent back

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Speaker 7: to us. But at the same time, like it was

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Speaker 7: an opportunity where like it gave us meant to think

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Speaker 7: about what we need to do in order to be

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Speaker 7: alive on the e comm side.

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Speaker 3: Looking for ways to increase their direct to consumer sales,

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Speaker 3: Day went for something that was right in front of

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Speaker 3: their faces.

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Speaker 2: Literally, we started selling masks.

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Speaker 1: One of my favorite pants you know that I've been

415
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Speaker 1: wearing since college is a semaki pleated pants, and I

416
00:22:31,400 --> 00:22:33,320
Speaker 1: was like oh, let's make pleated masks.

417
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Speaker 2: Met up with a bunch of factories.

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Speaker 1: They had like patented materials that was encoated with silver

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Speaker 1: and that you know is super breathable.

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Speaker 7: Even before March, people in Korea were like wearing masks,

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Speaker 7: Like everyone, like the whole country was wearing masks. No

422
00:22:48,640 --> 00:22:51,359
Speaker 7: one was wearing a mask in the state, but back

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Speaker 7: home everyone was wearing a mask. So we're like, oh

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Speaker 7: my god, maybe this is an opportunity for us to

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Speaker 7: like start early. Even like the in March of like

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Speaker 7: the beginning of COVID, like no one was wearing a mask.

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00:23:03,080 --> 00:23:06,000
Speaker 7: We were already selling masks by then, so we were

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Speaker 7: almost like the first brand. I actually think one of

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Speaker 7: the very first brands in America to be selling like

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Speaker 7: fashion mask, like fashion brand selling masks, and that did

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Speaker 7: really well.

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Speaker 3: The masks were successful, but they wanted to design actual garments.

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Speaker 3: So we would returned to Korea in search of new inspiration.

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Speaker 1: I need to go back to Korea where I can

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Speaker 1: really be next to product development and really figure out

436
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Speaker 1: the future of our business.

437
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Speaker 2: I you know, worked with GS.

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Speaker 1: We were like, you know what else, like can kind

439
00:23:41,640 --> 00:23:45,239
Speaker 1: of showcase our brand message like high quality goods for

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Speaker 1: high achieving degenerates. And it's like, we got to make

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Speaker 1: clothes that are comfortable but you look fly af so

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Speaker 1: that it gives you, you know, that utmost confidence that

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Speaker 1: it gives you that like utmost high, which is how

444
00:24:00,160 --> 00:24:01,919
Speaker 1: we started making our fleeces.

445
00:24:02,720 --> 00:24:05,199
Speaker 3: While the fleeces were in development, they also looked to

446
00:24:05,200 --> 00:24:08,000
Speaker 3: expand Sunday School into another lane near and dear to

447
00:24:08,040 --> 00:24:11,000
Speaker 3: his heart weed, so we went back to la to

448
00:24:11,000 --> 00:24:12,919
Speaker 3: build the cannabis division of Sunday School.

449
00:24:13,600 --> 00:24:16,600
Speaker 8: I knew from a very young age that I wanted

450
00:24:16,640 --> 00:24:18,840
Speaker 8: to do something with the community.

451
00:24:19,240 --> 00:24:21,080
Speaker 6: Whatever I was going to end up doing, I was like,

452
00:24:21,119 --> 00:24:23,200
Speaker 6: I'm going to have to come back to the community.

453
00:24:23,840 --> 00:24:26,800
Speaker 3: This is Jennifer Tran, head of business development for Sunday School,

454
00:24:27,240 --> 00:24:28,040
Speaker 3: and I thought.

455
00:24:27,920 --> 00:24:31,600
Speaker 8: My way of getting there would be get my political

456
00:24:31,600 --> 00:24:33,760
Speaker 8: science degree, go to law school.

457
00:24:33,880 --> 00:24:36,200
Speaker 6: That was where I thought my trajectory to to take me.

458
00:24:36,520 --> 00:24:38,760
Speaker 8: I like went really close by. I went to sax Day.

459
00:24:38,840 --> 00:24:42,880
Speaker 8: I was in political science and it was fun. Right

460
00:24:43,000 --> 00:24:45,640
Speaker 8: after that, I was like, Okay, I'm going to jump

461
00:24:45,640 --> 00:24:48,040
Speaker 8: into the most community thing, which is marketing.

462
00:24:48,720 --> 00:24:51,359
Speaker 6: And I did that for a couple of years. I

463
00:24:51,400 --> 00:24:52,520
Speaker 6: went into.

464
00:24:52,440 --> 00:24:55,919
Speaker 8: Multiple things fashion marketing, finance marketing, and then where I

465
00:24:56,000 --> 00:24:59,480
Speaker 8: really found my stride was consulting for different new and

466
00:24:59,520 --> 00:25:03,440
Speaker 8: emergingmpanies in Silicon Valley in LA and I really was like, Oh,

467
00:25:03,680 --> 00:25:05,520
Speaker 8: this is what I'm good at. I'm good at growing

468
00:25:05,720 --> 00:25:09,639
Speaker 8: small companies, launching small companies, and I loved meeting new people.

469
00:25:10,440 --> 00:25:15,480
Speaker 8: A couple years into consulting and doing all this, a

470
00:25:15,560 --> 00:25:17,480
Speaker 8: company came onto my lap and.

471
00:25:18,000 --> 00:25:20,000
Speaker 6: It was checked all the boxes.

472
00:25:20,119 --> 00:25:24,000
Speaker 8: It was community base, it was a new industry. It

473
00:25:24,160 --> 00:25:28,399
Speaker 8: was also located in Oakland, which is my hometown, and

474
00:25:28,880 --> 00:25:30,040
Speaker 8: it was a cannabis.

475
00:25:29,720 --> 00:25:32,040
Speaker 6: Company, which got me really really excited.

476
00:25:32,640 --> 00:25:34,680
Speaker 8: It was a small company, but what I worked on

477
00:25:35,160 --> 00:25:40,680
Speaker 8: was just understanding how we can have a company give

478
00:25:40,760 --> 00:25:43,760
Speaker 8: back to the community like Camvus is happening so so quickly.

479
00:25:44,119 --> 00:25:45,919
Speaker 8: This company was really focused on giving back to a

480
00:25:45,960 --> 00:25:49,560
Speaker 8: community that like really started all this. So it was

481
00:25:49,600 --> 00:25:51,240
Speaker 8: a one for one company where every.

482
00:25:51,080 --> 00:25:52,880
Speaker 6: Product they sold they would give back to.

483
00:25:53,400 --> 00:25:56,720
Speaker 8: Food and secure families. And that started my journey in cannabis.

484
00:25:57,200 --> 00:25:59,560
Speaker 3: As Jennifer learned the ins and outs of the cannabis industry,

485
00:26:00,119 --> 00:26:03,520
Speaker 3: so connected with Day on social media. Eventually, while in LA,

486
00:26:03,600 --> 00:26:06,120
Speaker 3: the two linked planted the seeds for Sunday School's first

487
00:26:06,160 --> 00:26:07,480
Speaker 3: crop day and.

488
00:26:07,480 --> 00:26:09,800
Speaker 8: I were friends and then we ended up at a

489
00:26:09,840 --> 00:26:12,360
Speaker 8: dinner together and that's.

490
00:26:12,160 --> 00:26:13,919
Speaker 6: Where my journey with Studay School started.

491
00:26:14,480 --> 00:26:17,200
Speaker 8: I think, like most people, we slid into each other's dms.

492
00:26:18,280 --> 00:26:19,840
Speaker 8: It was one of those things where I kind of

493
00:26:19,880 --> 00:26:23,000
Speaker 8: knew that Sunday School was something that was happening.

494
00:26:23,000 --> 00:26:24,280
Speaker 6: I was really excited about.

495
00:26:24,680 --> 00:26:28,639
Speaker 8: He kind of knew me as like another Asian person

496
00:26:28,680 --> 00:26:30,040
Speaker 8: in cannabis doing something.

497
00:26:30,440 --> 00:26:31,680
Speaker 6: I was just really excited.

498
00:26:31,960 --> 00:26:34,840
Speaker 8: After everything I was doing in cannabis, I felt very

499
00:26:34,920 --> 00:26:38,360
Speaker 8: much like there needs to be something more here. So

500
00:26:38,480 --> 00:26:41,640
Speaker 8: when Day I was in California, this was like years ago,

501
00:26:41,760 --> 00:26:43,600
Speaker 8: we ended up at dinner together and it was just

502
00:26:43,640 --> 00:26:47,000
Speaker 8: this really special moment where we're like, we want to

503
00:26:47,000 --> 00:26:49,280
Speaker 8: make Asian products, we want to do this, we want

504
00:26:49,280 --> 00:26:51,800
Speaker 8: to see this in cannabis, and like, I think there's

505
00:26:51,840 --> 00:26:52,520
Speaker 8: so much more.

506
00:26:52,400 --> 00:26:55,919
Speaker 6: We can do with the space and really make it

507
00:26:56,320 --> 00:26:59,200
Speaker 6: more authentic and fun. And I was all down. I

508
00:26:59,240 --> 00:27:00,320
Speaker 6: was like, this is what I want to do.

509
00:27:00,520 --> 00:27:03,320
Speaker 8: So when it came time for Sunday School to finally

510
00:27:03,320 --> 00:27:08,480
Speaker 8: pivot and finally start the canvas, I guess arm I

511
00:27:08,520 --> 00:27:09,760
Speaker 8: was like, yeah, let's do this.

512
00:27:12,920 --> 00:27:15,359
Speaker 3: Having the idea for cannabis products is one thing, but

513
00:27:15,440 --> 00:27:18,440
Speaker 3: actually getting it manufactured and approved for legal sale is

514
00:27:18,480 --> 00:27:19,640
Speaker 3: a whole different ballgame.

515
00:27:20,040 --> 00:27:22,320
Speaker 6: There is a whole system involved.

516
00:27:22,520 --> 00:27:26,560
Speaker 8: Cannabis is heavily regulated, like more regularly than most. I

517
00:27:26,560 --> 00:27:29,120
Speaker 8: mean obviously more regulated than most because we were goods

518
00:27:29,119 --> 00:27:32,440
Speaker 8: out there, which is really shocking. Actually, the production manufacturing

519
00:27:32,880 --> 00:27:35,320
Speaker 8: coming from sourcing the flower, they have to pass certain

520
00:27:35,359 --> 00:27:40,200
Speaker 8: things that's tested before then it's tested and assured. Once

521
00:27:40,240 --> 00:27:43,520
Speaker 8: it's in the facility becoming pre roles, it's tested another

522
00:27:43,640 --> 00:27:47,879
Speaker 8: time for quality, all these other materials and stuff before

523
00:27:47,880 --> 00:27:49,520
Speaker 8: it reaches our distributor.

524
00:27:49,680 --> 00:27:52,480
Speaker 6: So there is a lot of different checkpoints.

525
00:27:52,720 --> 00:27:54,399
Speaker 8: One of the things that I said earlier was just

526
00:27:54,440 --> 00:27:55,960
Speaker 8: like you have to make sure you're working with the

527
00:27:56,040 --> 00:27:59,359
Speaker 8: right partners to make sure that your product is passing

528
00:27:59,400 --> 00:28:01,720
Speaker 8: all the test and stuff, because if you don't, your

529
00:28:01,760 --> 00:28:04,320
Speaker 8: product gets basically gets killed.

530
00:28:04,400 --> 00:28:05,640
Speaker 6: You have to destroy everything.

531
00:28:06,600 --> 00:28:11,520
Speaker 3: The regulations were tough, very very tough, and unfortunately Sunday

532
00:28:11,520 --> 00:28:13,040
Speaker 3: School had to learn this the hard way.

533
00:28:13,680 --> 00:28:17,439
Speaker 8: There was a mislabeling of one of our products that

534
00:28:17,560 --> 00:28:20,800
Speaker 8: put the wrong year on it and it was supposed

535
00:28:20,840 --> 00:28:23,800
Speaker 8: to expire in two years or it was sust expire

536
00:28:23,800 --> 00:28:25,919
Speaker 8: a certain time, but we put it on an earlier

537
00:28:26,000 --> 00:28:30,080
Speaker 8: date accidentally, and because of that, we're like, oh, no, worries,

538
00:28:30,080 --> 00:28:31,880
Speaker 8: We'll just change the date. They're like, nope, you can't

539
00:28:31,960 --> 00:28:34,240
Speaker 8: change the date on it, and they made us take

540
00:28:34,280 --> 00:28:37,400
Speaker 8: all the product out and we had to basically.

541
00:28:37,040 --> 00:28:38,280
Speaker 6: Destroy all the products.

542
00:28:38,880 --> 00:28:40,880
Speaker 8: I mean a less of us. But there's lots of

543
00:28:40,920 --> 00:28:44,040
Speaker 8: moments that happened like that in cannabis. So that took

544
00:28:44,040 --> 00:28:47,840
Speaker 8: a little while to understand market and from there just

545
00:28:48,160 --> 00:28:52,080
Speaker 8: making all the connections, making sure we took meetings with everybody,

546
00:28:52,200 --> 00:28:54,560
Speaker 8: making sure we learned who to work with, who not

547
00:28:54,680 --> 00:28:58,920
Speaker 8: to work with. And yeah, that was step one. Finding

548
00:28:58,960 --> 00:29:03,360
Speaker 8: the right partner to launch with. We found that in

549
00:29:04,160 --> 00:29:08,160
Speaker 8: a couple local vendors and manufacturers, and then after that

550
00:29:08,720 --> 00:29:11,280
Speaker 8: it was on us to get the product out there.

551
00:29:11,440 --> 00:29:15,720
Speaker 8: With very little money, we were just knocking on doors.

552
00:29:18,320 --> 00:29:20,640
Speaker 3: Eventually, Sunday School was able to get their cannabis line

553
00:29:20,680 --> 00:29:23,959
Speaker 3: off the ground and launched their first official item, pre rolls.

554
00:29:24,440 --> 00:29:26,760
Speaker 3: But soon they would find another lane that would change

555
00:29:26,760 --> 00:29:27,920
Speaker 3: the company forever.

556
00:29:28,640 --> 00:29:30,719
Speaker 8: We came out with the pre rolls first, it was

557
00:29:30,760 --> 00:29:32,560
Speaker 8: the right fit. We were one of the first companies

558
00:29:32,600 --> 00:29:34,960
Speaker 8: could have come out with like the many pre rolls.

559
00:29:35,000 --> 00:29:37,840
Speaker 8: They were like a pack. They fit in our little pockets.

560
00:29:38,320 --> 00:29:40,440
Speaker 8: It was different. We called them tiny bit.

561
00:29:40,360 --> 00:29:43,080
Speaker 6: Mighty because that was kind of how we felt about it.

562
00:29:43,560 --> 00:29:47,920
Speaker 8: The cannabis side really like launched probably a couple months

563
00:29:47,920 --> 00:29:51,840
Speaker 8: before lockdown. Yeah, we had like the pre rolls come

564
00:29:51,880 --> 00:29:53,440
Speaker 8: out and we were kind of excited about it, but

565
00:29:53,440 --> 00:29:54,360
Speaker 8: it was still kind.

566
00:29:54,200 --> 00:29:55,160
Speaker 6: Of like beta testing.

567
00:29:55,640 --> 00:29:59,320
Speaker 8: And then two months before the lockdown happened, we came

568
00:29:59,360 --> 00:30:01,960
Speaker 8: out with our Mochi dummies, which forever changed our business.

569
00:30:02,280 --> 00:30:06,800
Speaker 8: We have always wanted to make something that was authentic

570
00:30:06,840 --> 00:30:07,480
Speaker 8: to our roots.

571
00:30:07,520 --> 00:30:08,680
Speaker 6: The motion gummies are based.

572
00:30:08,520 --> 00:30:10,920
Speaker 8: Off of our childhood growing up like Asian in America,

573
00:30:11,080 --> 00:30:13,240
Speaker 8: and it was just something that changed the company forever.

574
00:30:14,120 --> 00:30:17,080
Speaker 3: The gummies were a hit, And yes, developing weed gummies

575
00:30:17,160 --> 00:30:22,800
Speaker 3: sounds as fun as you'd imagine.

576
00:30:23,840 --> 00:30:24,640
Speaker 2: It's a lot of work.

577
00:30:24,840 --> 00:30:30,320
Speaker 1: It starts, it's gonna sound such like such degeneracy, but

578
00:30:30,400 --> 00:30:35,200
Speaker 1: it really starts with our teammates getting high and we're

579
00:30:35,280 --> 00:30:37,600
Speaker 1: just like, what are our favorite memories?

580
00:30:38,040 --> 00:30:38,200
Speaker 2: Right?

581
00:30:38,840 --> 00:30:40,720
Speaker 1: So, like how we came up with the milk Ti

582
00:30:40,800 --> 00:30:43,600
Speaker 1: Boba flavor is like you know, we have like a

583
00:30:43,640 --> 00:30:46,760
Speaker 1: five person cannabs team, and four of us all used

584
00:30:46,800 --> 00:30:49,719
Speaker 1: to go to Sunday School, like actual Sunday school, you know,

585
00:30:49,840 --> 00:30:52,800
Speaker 1: to pray and whatnot. But the highlight for all of

586
00:30:52,880 --> 00:30:57,719
Speaker 1: us was getting boba after you know, at Guncha, and

587
00:30:57,920 --> 00:31:01,080
Speaker 1: we were like, oh my gosh, that's iconic and like

588
00:31:01,320 --> 00:31:03,680
Speaker 1: a lot of gummies out there are super kind of

589
00:31:04,040 --> 00:31:07,080
Speaker 1: like fruity juicy, so we were like, you know, we

590
00:31:07,080 --> 00:31:09,600
Speaker 1: want to make some sort of like that savory sweet

591
00:31:09,680 --> 00:31:12,400
Speaker 1: savory gummy and then we're like, okay, like milk tea.

592
00:31:12,520 --> 00:31:16,040
Speaker 1: So basically we work with a food scientists and we

593
00:31:16,080 --> 00:31:20,720
Speaker 1: work with like a cannabis scientist that we like freelance with,

594
00:31:21,200 --> 00:31:23,120
Speaker 1: and then we you know, it took a year and

595
00:31:23,160 --> 00:31:26,960
Speaker 1: a half to develop our gummy formulation and texture.

596
00:31:27,520 --> 00:31:29,800
Speaker 8: It's the fondest memory I have in my entire career

597
00:31:29,960 --> 00:31:30,680
Speaker 8: working anywhere.

598
00:31:31,200 --> 00:31:35,480
Speaker 6: What it starts with us going to literally Asian markets.

599
00:31:35,520 --> 00:31:37,840
Speaker 8: We grew up with like nine nine ranch age mark

600
00:31:38,200 --> 00:31:41,680
Speaker 8: picking up not just candy but like drink that we

601
00:31:41,800 --> 00:31:42,280
Speaker 8: really like.

602
00:31:42,520 --> 00:31:44,840
Speaker 6: Nack that we really like a different type of textures

603
00:31:44,840 --> 00:31:45,520
Speaker 6: in the food and stuff.

604
00:31:45,520 --> 00:31:48,840
Speaker 8: And we would bring all of this to our manufacturer

605
00:31:48,840 --> 00:31:51,200
Speaker 8: and we would sit there for hours R and D

606
00:31:52,240 --> 00:31:57,440
Speaker 8: tasting these different things can like sharing stories out growing up,

607
00:31:57,640 --> 00:32:00,880
Speaker 8: or like buying stuff after like actually going to Sunday School,

608
00:32:00,920 --> 00:32:02,719
Speaker 8: like buying Bova or like all these things.

609
00:32:02,840 --> 00:32:06,680
Speaker 6: It was just a fun, fun experience with.

610
00:32:06,680 --> 00:32:09,600
Speaker 3: The cannabis side of Sunday School dialed in. The clothing side,

611
00:32:09,720 --> 00:32:12,000
Speaker 3: thanks to the development of their fleeces, was about to

612
00:32:12,080 --> 00:32:12,840
Speaker 3: hit a new level.

613
00:32:13,760 --> 00:32:19,920
Speaker 7: When we first made our first fleeces, we literally ordered

614
00:32:19,960 --> 00:32:23,760
Speaker 7: like fifty of it, and then it didn't sell out

615
00:32:23,840 --> 00:32:27,840
Speaker 7: through like a six month period. And then when the

616
00:32:27,880 --> 00:32:31,360
Speaker 7: broccoli fleeces came along, and then when like Pete Davidson

617
00:32:31,400 --> 00:32:31,760
Speaker 7: wore it.

618
00:32:32,920 --> 00:32:36,040
Speaker 3: Yep, that Pete Davidson. He was photographed multiple times in

619
00:32:36,080 --> 00:32:37,120
Speaker 3: a Sunday School fleece.

620
00:32:37,440 --> 00:32:40,320
Speaker 7: When celebrities started wearing it and it was being picked

621
00:32:40,400 --> 00:32:43,840
Speaker 7: up by press, oh my god, it started selling out instantly.

622
00:32:44,320 --> 00:32:47,880
Speaker 1: I was like wholesale and the masks and then fleeces,

623
00:32:47,920 --> 00:32:50,480
Speaker 1: and then that kind of propelled us into like a

624
00:32:50,520 --> 00:32:52,680
Speaker 1: new chapter of Sunday School.

625
00:32:53,080 --> 00:32:54,680
Speaker 3: How did one of their products end up on the

626
00:32:54,680 --> 00:32:57,240
Speaker 3: back of the King of Staten Island by sliding in

627
00:32:57,280 --> 00:32:59,000
Speaker 3: the DMS of course, So.

628
00:32:58,920 --> 00:33:01,960
Speaker 7: When I first joined they were already like Sunday School

629
00:33:01,960 --> 00:33:05,080
Speaker 7: was already doing like influencer gifting, but it was like

630
00:33:05,360 --> 00:33:08,640
Speaker 7: very very micro micro influencers, and we wanted to tap

631
00:33:08,680 --> 00:33:14,360
Speaker 7: into like local community influencers for example, like skaters who

632
00:33:14,960 --> 00:33:18,080
Speaker 7: have a skating crew. But when I first went there,

633
00:33:18,120 --> 00:33:21,240
Speaker 7: like okay, this like these are two micro We're not

634
00:33:21,360 --> 00:33:26,800
Speaker 7: getting any like return by like targeting to local and

635
00:33:26,880 --> 00:33:31,160
Speaker 7: two micro of influencers. So they're like, you can own

636
00:33:31,240 --> 00:33:33,440
Speaker 7: this process, and you know.

637
00:33:33,480 --> 00:33:34,680
Speaker 6: Let's try to find new people.

638
00:33:34,840 --> 00:33:37,600
Speaker 7: So I was like, okay, I literally compile the list

639
00:33:37,600 --> 00:33:41,160
Speaker 7: of people who I follow and who I love like

640
00:33:41,200 --> 00:33:43,880
Speaker 7: looking at their content and get like influenced by their

641
00:33:43,920 --> 00:33:49,520
Speaker 7: like style, and I literally cold DMed all those people

642
00:33:49,520 --> 00:33:53,000
Speaker 7: on the list. And that was even that was back

643
00:33:53,440 --> 00:33:55,800
Speaker 7: when we didn't even have our blue check mark, so

644
00:33:55,840 --> 00:33:59,040
Speaker 7: it was even harder for us to be seen in

645
00:33:59,080 --> 00:33:59,920
Speaker 7: those dms.

646
00:34:00,360 --> 00:34:02,360
Speaker 6: But that's how we started.

647
00:34:02,400 --> 00:34:05,760
Speaker 7: We would just hold d all these like influencers and celebrities,

648
00:34:06,160 --> 00:34:10,160
Speaker 7: and surprisingly we got like a great response rate, like

649
00:34:10,280 --> 00:34:12,919
Speaker 7: just cold dming people, and then we would just send

650
00:34:12,920 --> 00:34:15,200
Speaker 7: it to them. They would send their addresses. I was

651
00:34:15,280 --> 00:34:18,080
Speaker 7: send it out. I would even like to save shipping

652
00:34:18,080 --> 00:34:21,040
Speaker 7: costs I would like drive all around La.

653
00:34:21,080 --> 00:34:23,520
Speaker 5: To like physically drop it off to.

654
00:34:23,520 --> 00:34:27,000
Speaker 7: Them and they would just post on stories because they

655
00:34:27,160 --> 00:34:29,839
Speaker 7: liked our products, and we just organically grew like that.

656
00:34:30,320 --> 00:34:34,040
Speaker 7: And then as that happened, we were getting big celebrities

657
00:34:34,080 --> 00:34:38,880
Speaker 7: like Chloe Moretz was responding to our dms, Dylan Sprouse

658
00:34:39,040 --> 00:34:43,160
Speaker 7: was responding to our dms. Jacob Elordi was responding to

659
00:34:43,200 --> 00:34:45,480
Speaker 7: our dms, and he.

660
00:34:45,560 --> 00:34:46,120
Speaker 2: Was so cute.

661
00:34:46,160 --> 00:34:49,480
Speaker 7: He even like he even sent his own pop Parazzi

662
00:34:49,520 --> 00:34:50,600
Speaker 7: shot to us.

663
00:34:50,640 --> 00:34:54,160
Speaker 5: He DMS it to us being like, look like you

664
00:34:54,200 --> 00:34:55,839
Speaker 5: guys can use it, which was like.

665
00:34:55,880 --> 00:34:57,439
Speaker 2: So cute of him.

666
00:34:58,000 --> 00:35:01,239
Speaker 1: Yeah, So, jacob Elordi, I saw you for yah, and

667
00:35:01,280 --> 00:35:05,080
Speaker 1: I was like, wow, like Nate is hot. So we

668
00:35:05,200 --> 00:35:09,399
Speaker 1: DMed him and then he didn't respond. We DMed him

669
00:35:09,400 --> 00:35:13,560
Speaker 1: again and then he responded and I was like.

670
00:35:13,520 --> 00:35:14,360
Speaker 2: Oh my gosh.

671
00:35:14,480 --> 00:35:16,239
Speaker 1: He was like I really like, you know, we were

672
00:35:16,239 --> 00:35:18,799
Speaker 1: trying to gift him something else and he was like, oh,

673
00:35:18,840 --> 00:35:21,399
Speaker 1: but I would also really love that fleece and then

674
00:35:21,880 --> 00:35:24,040
Speaker 1: he like he's worn it so many times.

675
00:35:24,640 --> 00:35:27,680
Speaker 3: With the help of a few celebrity endorsements, the fleeces

676
00:35:27,680 --> 00:35:30,600
Speaker 3: became a Sunday school staple and soon they couldn't keep

677
00:35:30,680 --> 00:35:31,360
Speaker 3: up with the demand.

678
00:35:35,960 --> 00:35:39,280
Speaker 7: When we brought it back this year, it sold out

679
00:35:39,760 --> 00:35:43,080
Speaker 7: in like an hour, and like it went from fifty

680
00:35:43,120 --> 00:35:45,840
Speaker 7: to five hundred. We ordered five hundred and five hundreds

681
00:35:45,880 --> 00:35:49,200
Speaker 7: sold out within an hour, which was like so crazy,

682
00:35:49,400 --> 00:35:52,000
Speaker 7: like like I was almost in tears. That's how like

683
00:35:52,200 --> 00:35:55,759
Speaker 7: fulfilling and rewarding it is to like see those results

684
00:35:55,960 --> 00:35:56,920
Speaker 7: with your own eyes.

685
00:35:57,080 --> 00:35:59,000
Speaker 6: It's just so exciting to see.

686
00:35:58,760 --> 00:36:03,879
Speaker 7: Like that success, like the growth, because I have seen

687
00:36:03,920 --> 00:36:08,800
Speaker 7: it firsthand. How we were like shipping out five orders

688
00:36:08,840 --> 00:36:10,880
Speaker 7: and now it's like five hundred, and we have like

689
00:36:10,920 --> 00:36:26,960
Speaker 7: a whole their house team just dedicated to fulfilly orders.

690
00:36:28,960 --> 00:36:31,680
Speaker 3: As Sunday School continues to explode in both the fashion

691
00:36:31,680 --> 00:36:34,719
Speaker 3: and cannabis spaces, the success isn't a surprise at all

692
00:36:34,800 --> 00:36:35,240
Speaker 3: to Cindy.

693
00:36:35,560 --> 00:36:39,320
Speaker 4: I'm not surprised that the brand grew this much because

694
00:36:39,840 --> 00:36:42,160
Speaker 4: I knew that my brother is the kind of person

695
00:36:42,239 --> 00:36:45,880
Speaker 4: when he puts his head into something, not into something,

696
00:36:46,040 --> 00:36:48,879
Speaker 4: even if it sounds so ridiculous, he'll find a way

697
00:36:48,920 --> 00:36:51,839
Speaker 4: to get it done or like make it happen, even

698
00:36:51,880 --> 00:36:55,440
Speaker 4: if it takes a little bit longer than usual. And

699
00:36:55,560 --> 00:37:00,759
Speaker 4: right now, his vision is very much on staying authentic

700
00:37:00,840 --> 00:37:04,640
Speaker 4: and true to the brand image of Sunday School, which is,

701
00:37:04,680 --> 00:37:07,840
Speaker 4: you know, standing up for the Asian American playing funny

702
00:37:07,880 --> 00:37:12,520
Speaker 4: and punny jokes on the Asian American tiger mom culture

703
00:37:13,120 --> 00:37:18,719
Speaker 4: and promoting like counterculture with it among the youth, and

704
00:37:18,960 --> 00:37:24,400
Speaker 4: also just really fighting for legalization of weed and the

705
00:37:24,440 --> 00:37:29,719
Speaker 4: full decriminalization of cannabis in general, and everything he's fighting for,

706
00:37:30,000 --> 00:37:35,400
Speaker 4: like he does not compromise, and that's really inspiring for

707
00:37:35,480 --> 00:37:38,560
Speaker 4: me to watch as a leader because for me, like

708
00:37:39,640 --> 00:37:43,320
Speaker 4: as someone who is the biggest supporter of Sunday School,

709
00:37:43,480 --> 00:37:47,200
Speaker 4: being a former co founder and the brother and just

710
00:37:47,239 --> 00:37:50,120
Speaker 4: like I'm all of the key members that you've talked to,

711
00:37:50,320 --> 00:37:53,080
Speaker 4: Like I try to consider like my extended family, like

712
00:37:53,160 --> 00:37:57,440
Speaker 4: Gia j Tranja's boyfriend, Jas dog Gs whole.

713
00:37:57,239 --> 00:37:59,800
Speaker 5: Family, like we treat as extended family.

714
00:38:00,520 --> 00:38:04,840
Speaker 7: I've never felt more proud to be Korean than like

715
00:38:05,280 --> 00:38:08,800
Speaker 7: now working out Sunday School, telling people that this is

716
00:38:08,840 --> 00:38:12,680
Speaker 7: a Korean brand, Like Korean people can do dope shit

717
00:38:12,880 --> 00:38:16,560
Speaker 7: like this, you know, it's not just bts. So like

718
00:38:16,719 --> 00:38:21,799
Speaker 7: I'm more proud than ever to like representing Korea and

719
00:38:21,880 --> 00:38:25,680
Speaker 7: like you know, putting this brand out there for the

720
00:38:25,680 --> 00:38:26,560
Speaker 7: world to see.

721
00:38:26,800 --> 00:38:30,200
Speaker 8: I think what we're doing is really important and it's

722
00:38:30,239 --> 00:38:34,200
Speaker 8: not cliche, but representation matters, and I'm really excited to

723
00:38:34,200 --> 00:38:36,359
Speaker 8: see how the landscape changes with people like us at

724
00:38:36,360 --> 00:38:39,520
Speaker 8: the forefront selfishly and really excited to like try new

725
00:38:39,560 --> 00:38:41,879
Speaker 8: flavors and see what kind of little products we make

726
00:38:41,920 --> 00:38:45,560
Speaker 8: here and there. I want to make sure that all

727
00:38:45,600 --> 00:38:48,919
Speaker 8: of this, we're going to grow our community and like, yeah,

728
00:38:49,040 --> 00:38:51,640
Speaker 8: have fun while we're at it. That's my biggest thing too,

729
00:38:51,719 --> 00:38:54,920
Speaker 8: Like I dropped everything to be here, and it's not

730
00:38:55,080 --> 00:38:57,800
Speaker 8: just to build my career. I kind of want to

731
00:38:57,840 --> 00:39:00,479
Speaker 8: have fun doing it. So in the next couple years,

732
00:39:00,560 --> 00:39:03,279
Speaker 8: I hope with everything we do we still have fun

733
00:39:03,360 --> 00:39:03,799
Speaker 8: doing it.

734
00:39:05,239 --> 00:39:08,560
Speaker 2: Honestly, I think we just we always come back to

735
00:39:08,640 --> 00:39:10,200
Speaker 2: our mission. What is our mission?

736
00:39:10,280 --> 00:39:14,080
Speaker 1: It's to globalize cannabis and globalized cannabis culture. And we

737
00:39:14,360 --> 00:39:17,120
Speaker 1: always think about how we're doing that, and it's through

738
00:39:17,600 --> 00:39:22,560
Speaker 1: community first and then culture and content and content for us.

739
00:39:22,719 --> 00:39:26,120
Speaker 1: You know, culture for us is where our product comes in, right, Like,

740
00:39:26,320 --> 00:39:30,239
Speaker 1: it's products with real stories. It's not product for the

741
00:39:30,280 --> 00:39:33,600
Speaker 1: sake of making new products. When people ask what is

742
00:39:33,640 --> 00:39:35,480
Speaker 1: Sunday School, is it a weed company. Is it a

743
00:39:35,520 --> 00:39:39,480
Speaker 1: fashion company? And whoever asks them, I tell them, hey,

744
00:39:39,760 --> 00:39:43,800
Speaker 1: like you're really thinking in a very like old fashioned mindset.

745
00:39:43,880 --> 00:39:46,040
Speaker 1: You know, you don't need to tell me you're a

746
00:39:46,080 --> 00:39:48,759
Speaker 1: millennial without telling me you're a millennial, right, And.

747
00:39:48,719 --> 00:39:54,319
Speaker 2: I'm a millennial. But a lot of like my you know,

748
00:39:54,400 --> 00:39:56,960
Speaker 2: former bosses who like went to HBS and.

749
00:39:57,040 --> 00:39:59,120
Speaker 1: You know whatnot like they are the ones kind of

750
00:39:59,200 --> 00:40:01,920
Speaker 1: like asking what is it really and what it really

751
00:40:01,920 --> 00:40:05,319
Speaker 1: comes down to is I really believe we are a

752
00:40:05,480 --> 00:40:10,440
Speaker 1: community of high achieving degenerates and we will make products

753
00:40:10,520 --> 00:40:16,520
Speaker 1: that is necessary for our community.

754
00:40:22,960 --> 00:40:25,680
Speaker 3: The story of Sunday School is one of family creativity

755
00:40:25,840 --> 00:40:29,000
Speaker 3: and constantly thinking outside of the box. When Day had

756
00:40:29,000 --> 00:40:31,359
Speaker 3: his original idea for Sunday School, there was no one

757
00:40:31,400 --> 00:40:33,759
Speaker 3: better to tap than his sister Cindy. When they went

758
00:40:33,800 --> 00:40:36,520
Speaker 3: to create a new line of streetwear, their consistent creativity

759
00:40:36,560 --> 00:40:39,760
Speaker 3: helped them stand out amongst their peers, and when challenges arose,

760
00:40:40,040 --> 00:40:42,040
Speaker 3: Day and the team were always able to come together

761
00:40:42,239 --> 00:40:44,319
Speaker 3: to find a new solution and make sure that the

762
00:40:44,320 --> 00:40:53,440
Speaker 3: next Sunday School joint was rolled air tight for idea generation.

763
00:40:53,600 --> 00:40:56,080
Speaker 3: I'm Noah Callahan Bever, Thanks for listening. To the All

764
00:40:56,120 --> 00:41:06,720
Speaker 3: Angles Podcast presented by will Packer Media. If you've enjoyed

765
00:41:06,719 --> 00:41:10,880
Speaker 3: this episode, please don't hesitate to like, comment DM, or

766
00:41:10,920 --> 00:41:13,400
Speaker 3: tell a friend to tell a friend about Idea Generation

767
00:41:13,520 --> 00:41:16,279
Speaker 3: and the All Angles Podcast. We can't do any of

768
00:41:16,280 --> 00:41:19,320
Speaker 3: this without your help, and honestly, your support means everything.

769
00:41:19,680 --> 00:41:21,640
Speaker 3: We do this for you, and we can't do it

770
00:41:21,680 --> 00:41:26,239
Speaker 3: without you. This episode was brought to you by Will

771
00:41:26,360 --> 00:41:30,600
Speaker 3: Packer Executive produced by John Valachick and Helena Ox, original

772
00:41:30,640 --> 00:41:34,480
Speaker 3: music by Valentine Fritz, edit and sound mixed by Nonsensible Production,

773
00:41:34,840 --> 00:41:38,440
Speaker 3: and hosted by me Idea Generation founder Noah Callahan beveret

774
00:41:39,280 --> 00:41:42,480
Speaker 3: Idea Generations. All Angles is a Will Packer Media podcast