WEBVTT - The Deep Relationship Between Music & Tech w/ Bryan Michael Cox 0:00:01.240 --> 0:00:03.480 Charlemagne the Guy. This is close to a household name 0:00:03.520 --> 0:00:07.680 you should get in modern day radio. He's an entrepreneur, investor, 0:00:07.800 --> 0:00:11.479 and mental health advocate. He's also passionate about black people 0:00:11.480 --> 0:00:16.200 taking ownership wherever we play. A two thousand nineteen Nielsen 0:00:16.280 --> 0:00:19.960 reports stated that African Americans spend more time consuming video 0:00:20.239 --> 0:00:23.720 on their smartphones compared to the total population, saying black 0:00:23.720 --> 0:00:26.360 people spend nearly thirty hours a week on websites and 0:00:26.400 --> 0:00:29.720 apps on their smartphones, more than three hours more than 0:00:29.880 --> 0:00:33.199 all consumers as a whole, and we over index on 0:00:33.240 --> 0:00:37.159 YouTube and Facebook. I asked Charlemagne the Guy about what 0:00:37.240 --> 0:00:39.680 it takes for black people to not only see technology 0:00:39.720 --> 0:00:43.040 as a medium for consumption, but a new wealth opportunity, 0:00:43.640 --> 0:00:46.559 a place where we can build. I think the biggest 0:00:46.600 --> 0:00:49.440 land might actually is the information right, Like, how many 0:00:49.440 --> 0:00:52.360 people are really thinking about being in the tech world. 0:00:52.600 --> 0:00:55.959 We're quick to download the latest you know, at will 0:00:56.040 --> 0:00:59.240 download Twitter, the Instagram, the facebooks to TikTok's, you know 0:00:59.320 --> 0:01:01.720 whatever it is where where where? We're so quick to 0:01:01.760 --> 0:01:04.880 be consumers, But how many people are actually learning coding? 0:01:05.520 --> 0:01:07.800 You know? Like, how many people are taking advantage of that? 0:01:08.000 --> 0:01:09.679 So to me, I think the biggest land mine is 0:01:09.720 --> 0:01:12.840 just lack of knowledge on what it is we're actually 0:01:12.880 --> 0:01:15.679 consuming all the time. You know, it is realizing that 0:01:15.720 --> 0:01:17.679 you don't have to just go in there and you know, 0:01:17.880 --> 0:01:20.400 you know, buy some clothes, you can own the store. Like, 0:01:20.440 --> 0:01:22.760 I think that's the biggest thing. That's the biggest land 0:01:22.760 --> 0:01:25.720 mine is just lack of information like who's gonna be 0:01:25.720 --> 0:01:28.679 the the cool black tech guy that makes other black 0:01:28.720 --> 0:01:30.679 kids want to be in the tech world, Like who's 0:01:30.680 --> 0:01:33.120 gonna be the man that they see make a couple 0:01:33.120 --> 0:01:35.640 of billion dollars and be like, oh, I need to 0:01:35.640 --> 0:01:37.920 get into techtus. We're visual people, you know. You see 0:01:37.920 --> 0:01:40.720 one Lebron, everybody want to be Lebron. You see one 0:01:40.800 --> 0:01:43.080 Drake now, everybody want to be Drake. So it's just like, 0:01:43.120 --> 0:01:45.959 who's gonna be that in the tech world. That's why 0:01:46.160 --> 0:01:48.320 you know, people like Robert Smith was so important, you know, 0:01:48.360 --> 0:01:50.600 That's why people like you know, even a Byron Island 0:01:50.640 --> 0:01:53.560 is important because I just feel like black kids need 0:01:53.640 --> 0:01:57.640 to see them and realize what are their stories? You know, 0:01:57.680 --> 0:02:00.160 how did they get started? What fields were they in too? 0:02:00.240 --> 0:02:02.840 That made them who they are? Because you know, we're 0:02:02.920 --> 0:02:04.680 like I said, we're visual people, so once we see 0:02:04.680 --> 0:02:07.040 them and we'll be like, oh, well, maybe I need 0:02:07.040 --> 0:02:09.760 to be in that space. The biggest thing that we 0:02:09.800 --> 0:02:12.360 can have is ownership. Nowadays. This isn't a new concept, 0:02:12.440 --> 0:02:14.520 like this is an old concept. This is what you know. 0:02:14.560 --> 0:02:17.720 Elijah Muhammed has been talking about owning your own you know, 0:02:17.760 --> 0:02:21.000 doing for self, like like, this is what Marcus Garvey like, 0:02:21.080 --> 0:02:23.120 this is what they've always told us that we need 0:02:23.120 --> 0:02:25.080 to do. I just think that we're the first generation 0:02:25.120 --> 0:02:28.720 that actually has the resources and the knowledge to be 0:02:28.800 --> 0:02:36.680 able to make those ownership dreams or reality. I'm Will 0:02:36.760 --> 0:02:39.800 Lucas and this is Black Tech, Green Money. Now I'm 0:02:39.800 --> 0:02:41.760 gonna introduce you to some of the biggest names, some 0:02:41.840 --> 0:02:45.320 of the brightest minds and brilliant ideas. If you're black 0:02:45.400 --> 0:02:48.119 and building or simply using tech to secure your bag, 0:02:48.680 --> 0:02:55.880 this podcast is for you. People are saying that there 0:02:56.000 --> 0:03:00.560 is value in creating the tools, and I think full all, like, yo, 0:03:00.680 --> 0:03:02.639 let's go after let's get after it. But I think 0:03:02.680 --> 0:03:06.000 that the way that this Internet and people are able 0:03:06.040 --> 0:03:09.120 to give money and break themselves in the Internet, I 0:03:09.120 --> 0:03:11.440 think that that's just opened up so many doors for 0:03:11.520 --> 0:03:15.880 people as Brian Michael Cox, music producer and songwriter responsible 0:03:15.880 --> 0:03:18.760 for more than a hundred million album sales, thirty five 0:03:18.840 --> 0:03:22.400 number one hits, and twelve Grammy nominations, including nine wins. 0:03:23.000 --> 0:03:25.720 While he's less known for his business and entrepreneurial prowess, 0:03:25.919 --> 0:03:28.680 people are starting to take notice. He owns the production 0:03:28.720 --> 0:03:31.120 company and in that music label to send the first 0:03:31.400 --> 0:03:34.320 a clothing line Nerds Get the Girls, and partner with 0:03:34.400 --> 0:03:37.120 Studio Linked to create both the vs T, which is 0:03:37.120 --> 0:03:40.560 a virtual synthesizer, and a masterclass where he teaches production 0:03:40.600 --> 0:03:43.440 and songwriting lessons. Brian has been the friend of mine 0:03:43.440 --> 0:03:45.160 for closer twenty years, and I wanted to get his 0:03:45.240 --> 0:03:48.320 thoughts on the deep relationship between music and technology that 0:03:48.440 --> 0:03:51.160 many of us may not fully appreciate, and how black 0:03:51.160 --> 0:03:53.920 people are in the perfect position to create new distribution 0:03:54.000 --> 0:03:57.800 channels for our creativity, channels that we can own. You know, 0:03:57.960 --> 0:03:59.960 if we think back to the you know, the earlier 0:04:00.120 --> 0:04:03.000 stages of like recorded music, you know what I mean. 0:04:03.400 --> 0:04:06.000 People don't like to use the word technology when it 0:04:06.000 --> 0:04:09.000 comes to like things from the early twentieth century, late 0:04:09.040 --> 0:04:11.720 two dight century, but that l a a nineteenth century, 0:04:11.800 --> 0:04:15.080 but that was technology, so if you know, when people 0:04:15.160 --> 0:04:19.000 had the advent of record players, the advent of vinyl, 0:04:19.080 --> 0:04:22.360 the advent of you know what I mean, the all 0:04:22.400 --> 0:04:26.160 the way down to the you know seventies, you know, furniture, 0:04:26.360 --> 0:04:29.080 stereos and I mean, all that stuff is technology. So 0:04:29.200 --> 0:04:31.800 you think about how we used to record music. We 0:04:31.839 --> 0:04:34.400 used to recording music straight to vinyl, you know what 0:04:34.400 --> 0:04:36.320 I mean, and they would take that vinyl president and 0:04:36.320 --> 0:04:39.839 go duplicate that vinyl, you know what I mean. Um. 0:04:40.440 --> 0:04:44.920 Then it evolved into you know, recording, you know, recording 0:04:44.920 --> 0:04:47.880 studios with four track recorders and eight track recorders, the 0:04:48.040 --> 0:04:50.880 sixteen tracks and then do what I mean um throughout 0:04:50.880 --> 0:04:55.400 the years. So every ten years there's always been an 0:04:55.440 --> 0:04:59.240 advancement of technology. It's anonymous with music, you know what 0:04:59.240 --> 0:05:01.200 I mean. So you think about the sixties. If you 0:05:01.400 --> 0:05:05.120 if you are familiar with the Beach Boys, and there 0:05:05.160 --> 0:05:08.200 was a record you know that they made that was 0:05:08.279 --> 0:05:14.840 like changed the whole wave of how people recorded music 0:05:14.880 --> 0:05:17.760 because the leader the Beach Boys was laying on all 0:05:17.800 --> 0:05:20.240 these sounds, because they had all this access that they 0:05:20.320 --> 0:05:24.839 never had before, two different tracks and multiple tracks, um, 0:05:24.880 --> 0:05:26.720 and he was able to put all these different things 0:05:26.720 --> 0:05:30.120 into this you know, into this into this music that 0:05:30.360 --> 0:05:35.480 changed the way people made music. Um. You know, technology 0:05:35.520 --> 0:05:39.760 has always been synonymous with music. Um, you fast forward 0:05:39.800 --> 0:05:42.839 to you know, in the seventies where it's eight track 0:05:43.080 --> 0:05:45.720 nal cassette becomes a huge thing because now people are 0:05:45.720 --> 0:05:48.919 able to do portable you know, it's the portable cassettes. 0:05:48.960 --> 0:05:52.159 You know, people have Walkman's the whole thing. And in 0:05:52.160 --> 0:05:54.359 in the eighties when they introduced us to this, to 0:05:54.400 --> 0:05:58.640 the compact, this concept and how that changed the whole 0:05:59.320 --> 0:06:04.960 you know, landscape of the music business and all of 0:06:05.000 --> 0:06:07.600 this is technology that always that's been developed. You know 0:06:07.640 --> 0:06:09.320 that that has been developed you know what I mean, 0:06:09.440 --> 0:06:12.360 or or been in development for decades, you know what 0:06:12.360 --> 0:06:16.000 I mean. It just kind of as as things start 0:06:16.040 --> 0:06:21.080 pushing forward. I feel like technology leads to music. Right. So, um, 0:06:21.120 --> 0:06:24.120 when things become super digital in the in the late 0:06:24.160 --> 0:06:28.240 seventies early eighties, technology lad that you know what I'm saying. 0:06:28.279 --> 0:06:29.640 So you go to the studio. Now you're able to 0:06:29.640 --> 0:06:33.960 record things digitally. There's digital audio tape, there's digital you 0:06:34.040 --> 0:06:40.799 know recording uh consoles, there's digitally you know, there's digital 0:06:40.920 --> 0:06:44.160 outboard gear that's making the sound crisp you know, more crisp. 0:06:44.800 --> 0:06:47.600 All of that has to be developed, you know, do 0:06:47.640 --> 0:06:52.320 all of that was developed to enhance uh or to 0:06:52.400 --> 0:06:58.280 progress the the trajectory and recorded music, and then how 0:06:58.279 --> 0:07:00.279 do we put this stuff out? So then if us not, 0:07:00.279 --> 0:07:02.160 technology has to lead the way of how the things 0:07:02.200 --> 0:07:06.320 are released. And I feel like, because we've been especially 0:07:06.320 --> 0:07:09.320 me being a music business, we don't really view it like, oh, well, 0:07:10.000 --> 0:07:12.480 we're part of the technology business, but what we are 0:07:12.640 --> 0:07:17.000 if we understood exactly, we don't mean how things go, 0:07:17.680 --> 0:07:20.800 why things are the way they are. We're part of 0:07:20.840 --> 0:07:23.080 that business too. And I feel like now we're in 0:07:23.080 --> 0:07:26.040 a space where people are starting to really really realize 0:07:26.040 --> 0:07:30.960 that technology and music have always been synonymous and now 0:07:31.200 --> 0:07:33.600 we can see it being synonymous through the advent of 0:07:34.160 --> 0:07:37.800 the internet. Um in the way that people are able 0:07:37.840 --> 0:07:42.920 to release music, market music. Um. You know, there are 0:07:42.920 --> 0:07:45.960 no more gatekeepers per se. So I think the gatekeepers 0:07:46.600 --> 0:07:51.600 it's kind of what what kept us from noticing the 0:07:51.680 --> 0:07:54.920 actual connection that technology and music actually have, you know 0:07:54.920 --> 0:07:57.360 what I mean. But now there's no gatekeepers now, man, 0:07:57.400 --> 0:08:01.480 It's like it's it's it's literally the wild, wild West 0:08:01.520 --> 0:08:03.080 right now, you know what I mean? And I don't 0:08:03.120 --> 0:08:04.960 think it's ever going to go back. I think you know, 0:08:05.040 --> 0:08:09.200 you can't really put up you can't really control the 0:08:09.240 --> 0:08:13.760 World Wide Web. Man. Yeah, let's let's talk about that, 0:08:13.760 --> 0:08:16.920 that trajectory of production, because you know, I've had the 0:08:16.960 --> 0:08:18.920 pleasure of seeing you work in the studio, and you're 0:08:18.920 --> 0:08:21.040 working with you in the studio, and you know, if 0:08:21.080 --> 0:08:23.880 you to your point, you know, if you rewind fifteen 0:08:24.000 --> 0:08:27.040 twenty years, you know you're working with dats and you know, 0:08:27.560 --> 0:08:30.760 because you know all that kind of stuff, and now 0:08:31.240 --> 0:08:34.720 it is you are equally almost have to be good 0:08:34.760 --> 0:08:38.560 at programming as you are if you have to, if 0:08:38.600 --> 0:08:39.959 you know how to play at all, you don't even 0:08:40.000 --> 0:08:41.960 have to know how to play an instrument. You have 0:08:42.000 --> 0:08:44.920 to know how to program, program and instrument. So talk 0:08:45.000 --> 0:08:49.880 about technology from that lens and the music production side, 0:08:49.880 --> 0:08:52.200 Like how much time are you learning? Are you spending 0:08:52.280 --> 0:08:55.720 learning new software? Oh? I mean, I'm I'm I'm like 0:08:55.840 --> 0:08:57.880 right now. That's the beautiful thing about Quarantine, And I've 0:08:57.880 --> 0:09:00.760 been able to really dive into software that I was like, Oh, 0:09:00.800 --> 0:09:02.240 I'm gonna get to what I bought it. I'm gonna 0:09:02.240 --> 0:09:05.959 get to it. But when you're actively working, you kind 0:09:05.960 --> 0:09:09.480 of just use what you've been using, and for me, 0:09:09.920 --> 0:09:15.360 you know it. The shift from Logic two Ableton was 0:09:15.400 --> 0:09:17.719 a hard shift because I was in the middle of 0:09:17.800 --> 0:09:19.880 projects when I made that shift, you know what I mean. 0:09:20.240 --> 0:09:23.400 So learning able to and the missed me making you 0:09:23.480 --> 0:09:26.120 know us your album? Want to miss me making a 0:09:26.160 --> 0:09:30.920 Monica album. It was difficult because I couldn't totally. I 0:09:30.960 --> 0:09:34.920 couldn't totally just shut Logic off because I was in 0:09:34.920 --> 0:09:37.280 the middle of making records. But I want to learn 0:09:37.280 --> 0:09:39.560 this new thing, so I would take time to learn 0:09:39.600 --> 0:09:41.800 able to to do you know, do my little online 0:09:41.800 --> 0:09:43.920 classes and all that, you know what I mean. But 0:09:44.080 --> 0:09:49.600 I couldn't totally just shut logic off. Um. In this quarantine, 0:09:49.880 --> 0:09:52.640 I've been able to just shut things off and say, yo, 0:09:52.679 --> 0:09:56.120 I want to learn fl So I'm gonna shut um 0:09:56.280 --> 0:09:58.520 Ableton off for two weeks because I don't really have 0:09:58.640 --> 0:10:02.320 any proper day lines, and if I do, I'm using 0:10:02.320 --> 0:10:04.880 pro tools, which I would never not use. Proteols like 0:10:04.920 --> 0:10:08.320 my tape machine, so I'm using pro tools. So if 0:10:08.440 --> 0:10:11.760 Jermaine send and me, you know, um, you know stems 0:10:11.760 --> 0:10:15.560 from his ANPC to do overdubs, and I just do 0:10:15.640 --> 0:10:17.800 that stuff in pro tools, and I just protess just 0:10:17.840 --> 0:10:21.000 like a live you know, a live tape machine versus 0:10:22.160 --> 0:10:25.280 versus programming and proteols. Even I'm still programming, but the 0:10:25.360 --> 0:10:28.000 way that I approach it, it's like, oh, I'm using 0:10:28.280 --> 0:10:31.120 pro tools as a tape machine. So I'm playing things 0:10:31.120 --> 0:10:33.600 live down in the protels, I'm over the side down, 0:10:33.720 --> 0:10:36.760 do my copy and paste, send it back to j D. 0:10:37.080 --> 0:10:38.760 And That's how I've been working. But as far as 0:10:38.760 --> 0:10:43.120 my my actual digital audio workstation, I've been trying to 0:10:43.160 --> 0:10:45.120 stay away from Ableton. I've been really trying to lead 0:10:45.120 --> 0:10:48.720 on i FL so I could learn. You know, it's easy, 0:10:48.880 --> 0:10:52.760 It's really easy. But the hard part was being able 0:10:52.840 --> 0:10:55.120 to shut ableson off, you know what I mean, So 0:10:55.240 --> 0:10:57.600 being able to show ableson off. I've been able to 0:10:57.640 --> 0:11:01.079 really dive into FL and now I'm diving in the 0:11:01.120 --> 0:11:04.040 cue base this week. Um, So it's like, really, you know, 0:11:04.400 --> 0:11:07.480 it's it's helpful when you're not in the middle of 0:11:07.559 --> 0:11:09.880 projects per se, you know what I mean, Or you 0:11:09.960 --> 0:11:11.840 have the end of project where the end of Busher's albums, 0:11:11.840 --> 0:11:14.679 so everything has been in pagement overdubs and drops and 0:11:14.720 --> 0:11:17.199 stuff like that. It's not a whole lot a lot 0:11:17.200 --> 0:11:19.080 of writing. You know what I'm saying, which is basically, 0:11:19.440 --> 0:11:21.280 I'm just in production mode when it comes to the 0:11:21.320 --> 0:11:23.600 susu alum right now, um, and I do all that 0:11:23.600 --> 0:11:27.760 stuff in pro tools. So so you're spending in OrderIn 0:11:27.840 --> 0:11:30.959 the mind of time, just just learning how to work 0:11:30.960 --> 0:11:34.959 new software, navigate, navigate, solt there, which is programming. And 0:11:35.000 --> 0:11:37.800 I don't think we we don't. We don't correlct the 0:11:37.880 --> 0:11:41.000 two because we're being creative and we use as a 0:11:41.000 --> 0:11:43.400 tool like, oh, this is just our tool to create music, 0:11:43.480 --> 0:11:46.959 but it's literally programming. And the way that I view, 0:11:47.360 --> 0:11:50.960 like people who use fl I view it kind of 0:11:51.000 --> 0:11:54.440 like how kind of how when I was coming up, 0:11:54.520 --> 0:11:57.640 right when we was coming up in elementary school and 0:11:57.679 --> 0:12:01.480 the middle school, you know, Steve Jobs is something very 0:12:01.600 --> 0:12:06.320 very revolutionary right by you know, you knew that you 0:12:06.360 --> 0:12:10.480 couldn't really compete with Corporate America at the time. You know, 0:12:10.760 --> 0:12:14.560 you know IBM was was the was the standard. You know, 0:12:14.920 --> 0:12:17.600 Dell was the standard. These were the standard PCs and 0:12:17.760 --> 0:12:23.760 Corporate America. Right, so if you introduce Apple to Corporate America, 0:12:24.440 --> 0:12:27.760 they you know, there was some resistance. But what do 0:12:27.840 --> 0:12:31.400 you do You say, Okay, we're going to raise up 0:12:31.400 --> 0:12:36.760 the next generation of computer users. So if we can't 0:12:36.800 --> 0:12:39.920 get into these big corporate offices and put a put 0:12:40.000 --> 0:12:43.280 us corporate officers who put our systems to elementary schools 0:12:43.280 --> 0:12:44.920 and middle schools and the high schools, you know what 0:12:44.960 --> 0:12:48.800 I mean. So my first computer I ever worked on 0:12:48.920 --> 0:12:51.760 a regular basis was an Apple to e. You know, 0:12:51.840 --> 0:12:56.880 as a little kid, that keyboard, that Apple two keyboard 0:12:56.880 --> 0:12:59.400 is the same exact keyboard that we use right now 0:12:59.440 --> 0:13:01.480 on our back and pros, you know what I mean. 0:13:02.000 --> 0:13:04.480 So what happens that as the program as a kid, 0:13:04.559 --> 0:13:07.440 like my first computer I touched was an Apple two 0:13:07.520 --> 0:13:10.600 years So as they developed and you get older and 0:13:10.640 --> 0:13:13.560 you and you go to different schools, you you you 0:13:13.559 --> 0:13:16.160 you go from middle school to middle school to high school. 0:13:16.160 --> 0:13:18.560 By the time I got to high school, McIntoshes were 0:13:19.240 --> 0:13:21.760 every high school that I you know, that we that 0:13:21.800 --> 0:13:24.360 I knew. So in my high school, I used mcantoghies. 0:13:24.360 --> 0:13:28.280 So you graduated high school and you know, my twelfth 0:13:28.280 --> 0:13:29.880 grade years when I when love grade years, when I 0:13:29.880 --> 0:13:33.600 first started using like music software, Apple was the only 0:13:33.640 --> 0:13:37.400 company that was really making software for music, you know 0:13:37.400 --> 0:13:43.880 what I mean. Yeah, So, so as a creative I'm like, well, 0:13:44.160 --> 0:13:46.280 I'm using Apple. So to this day, as afforded two 0:13:46.360 --> 0:13:49.280 year old person has been amused me for twenty some years, 0:13:49.600 --> 0:13:52.040 all of the used Apple products, you know what I mean, 0:13:52.080 --> 0:13:56.920 if they you know, unintentionally or it might have been 0:13:56.960 --> 0:14:00.600 attentional on his part, but on our part on intentionally 0:14:01.200 --> 0:14:06.400 creating their own consumer right. SOFL is that same exact thing, right, 0:14:06.400 --> 0:14:09.880 So think about this now, I use Apple, I'm an 0:14:09.880 --> 0:14:14.360 Apple user, right, But the average person in the corporate world, 0:14:14.360 --> 0:14:17.640 they're using PCs. Right. So if you have a PC 0:14:18.520 --> 0:14:24.160 in your in your corporate world and um um um, 0:14:24.240 --> 0:14:26.520 and you're my age and you might have gotten married 0:14:26.560 --> 0:14:29.040 young or you might have you know, a young child 0:14:29.200 --> 0:14:32.960 is seventeen eighteen, you know, fifteen years old, you know, 0:14:33.920 --> 0:14:36.200 and I only compute at the houses a PC and 0:14:36.200 --> 0:14:40.440 they want to make music. WELLFL was giving, they were 0:14:40.560 --> 0:14:42.880 it was free. I feel used to be free. Yeah, 0:14:43.200 --> 0:14:45.920 I'm saying when you were you back in the day, 0:14:45.960 --> 0:14:48.520 ten years ago, fifteen years ago, FL was free. It 0:14:48.600 --> 0:14:51.320 was a free download. So if your mom at a 0:14:51.360 --> 0:14:55.000 PC and you couldn't afford a Mac, of question, you 0:14:55.000 --> 0:14:56.920 couldn't get a Mac because Mac was popping. You know, 0:14:57.080 --> 0:15:00.400 you pick tootho app with your mom. That's computer already. 0:15:00.640 --> 0:15:03.440 I'm a download FL and I'm gonna start making my 0:15:03.480 --> 0:15:06.200 little beats on FL. And people kind of shunned FL 0:15:06.240 --> 0:15:11.800 initially professionals, you know, because it was it was like 0:15:11.840 --> 0:15:13.960 a game, almost in a video game, the way that 0:15:14.040 --> 0:15:16.880 we viewed it then, right, But what we didn't realize 0:15:16.920 --> 0:15:21.880 was happening is that they were basically building the future consumer. Now, 0:15:21.920 --> 0:15:24.440 all those kids that were making beats on FL fifteen 0:15:24.480 --> 0:15:29.680 years ago are top hop harder producers. Now. FL is 0:15:29.720 --> 0:15:32.760 the number one dog, you know what I mean. And 0:15:33.400 --> 0:15:35.680 the business right now, all these kids that are going 0:15:35.720 --> 0:15:37.720 to do is program. A lot of our musicians they 0:15:37.800 --> 0:15:40.160 just learn how to program, and they still don't even 0:15:40.240 --> 0:15:42.760 understand that that's what they're doing. I think that the 0:15:42.840 --> 0:15:46.440 kids trying to connect to that's to let people know that, yo, 0:15:46.720 --> 0:15:51.720 you're a computer programmer too. Yeah, so you can actually 0:15:52.040 --> 0:15:55.520 not just make beats and program. You can create this ship, 0:15:55.600 --> 0:15:59.680 you can create something. You can actually do something with 0:15:59.760 --> 0:16:02.720 this that's way bigger than what you e meant you're 0:16:02.840 --> 0:16:05.840 even thinking you're doing, you know, So that's that's good. Yeah, 0:16:05.840 --> 0:16:08.160 And that was my next question because I remember when 0:16:08.280 --> 0:16:11.280 Fruity Loops was like men, you like, that's trash or 0:16:11.280 --> 0:16:15.200 whatever you needed you needed a big building with big NPCs, 0:16:15.320 --> 0:16:18.360 big keyboards, or you was not really doing this thing. 0:16:18.760 --> 0:16:22.200 The music industry impresses it when it's convenient, right, So 0:16:22.760 --> 0:16:25.360 there's a level of embracing it now because you can 0:16:25.440 --> 0:16:28.040 get records done for a fraction of the costs we 0:16:28.040 --> 0:16:31.120 were making records, I mean, but in the same breath 0:16:31.640 --> 0:16:33.440 we were making records for the practics and the cost 0:16:33.520 --> 0:16:35.640 that I pressed this is you making records for you know, 0:16:35.640 --> 0:16:41.480 I mean, so it's just a now, um, it's just 0:16:41.680 --> 0:16:44.440 they they recognize and when it's convenient, you know what 0:16:44.440 --> 0:16:46.280 I mean. Now you can go get you can make 0:16:46.360 --> 0:16:48.960 a hit record for under that the hounds and hours, 0:16:49.200 --> 0:16:50.920 you know, I mean, if you you know, you've got 0:16:50.920 --> 0:16:53.960 to get the right creative person, you know, because everything 0:16:53.960 --> 0:16:56.480 you need in your laptop man, everything you know, your 0:16:56.800 --> 0:16:59.680 tape machine, your sounds, your you know what I mean, 0:16:59.720 --> 0:17:02.000 your environment, isn't it? You can now and then you 0:17:02.000 --> 0:17:05.520 can make the music, write the music, make the music, 0:17:05.760 --> 0:17:09.080 record the music, mix the music, master the music. Then 0:17:09.119 --> 0:17:11.840 if you want to just be some super creative ship 0:17:12.000 --> 0:17:13.879 and you and you know, you can afford the camera, 0:17:14.400 --> 0:17:16.200 but to say you can afford the camera and all 0:17:16.240 --> 0:17:18.080 that ship, then you could say, let me look at 0:17:18.080 --> 0:17:20.520 a camera or use your phone, you know, people using 0:17:20.520 --> 0:17:23.639 their iPhones making music using the iPhones, and then you 0:17:23.640 --> 0:17:26.199 can and then you can you can edit, you know, 0:17:26.560 --> 0:17:29.760 you can make your video, edit your video, you can 0:17:29.840 --> 0:17:32.320 colorize that joint, all of it. You can do everything 0:17:32.359 --> 0:17:35.719 that you want with this laptop. And now you can 0:17:35.800 --> 0:17:38.920 put it out so that as you can say, yo, 0:17:39.000 --> 0:17:42.399 I'm going to go to tune core or go to 0:17:42.840 --> 0:17:45.760 dist your kid or whatever. Put my package together, put 0:17:45.800 --> 0:17:47.840 the album out, of the video, out all that ship. 0:17:48.080 --> 0:17:51.040 Like literally, if you could do every single thing yourself, 0:17:51.400 --> 0:17:54.720 which I think about when I was coming up and 0:17:54.760 --> 0:17:57.200 trying to send demos to like you know and ours 0:17:57.240 --> 0:17:59.760 and stuff like that, like bro, like it was impossible. 0:18:01.440 --> 0:18:04.160 It literally isn't possible. If I could just make music 0:18:04.200 --> 0:18:05.879 and put music out the way that these kids can, 0:18:06.000 --> 0:18:08.040 I would have so many albums out back then, you 0:18:08.080 --> 0:18:10.320 know what I mean. But it's just it wasn't available, 0:18:10.600 --> 0:18:14.640 but now it's available, and the record of the major 0:18:14.720 --> 0:18:18.320 label system has become almost a little bit obsolete, or 0:18:18.320 --> 0:18:21.679 it could be it could become obsolutely I think that 0:18:21.800 --> 0:18:25.040 where major labels to be uh uh coming handy? Is 0:18:25.040 --> 0:18:30.520 there like banks now? You know, I wonder if it's 0:18:31.080 --> 0:18:35.120 especially you know, in the types of environments were living 0:18:35.119 --> 0:18:37.919 now people are working from home. You know, is the 0:18:37.920 --> 0:18:41.200 big studio a thing of the past in a way, 0:18:41.240 --> 0:18:43.640 and maybe for for the past several years, it's been 0:18:43.720 --> 0:18:45.800 you know, on the on the dowards slide, but I 0:18:45.840 --> 0:18:48.639 remember taking taking a hit. It's taking a hit. And 0:18:49.040 --> 0:18:50.439 you know, I remember when you could you could just 0:18:50.480 --> 0:18:53.440 have a studio in your house and that was looked 0:18:53.520 --> 0:18:55.480 down upon. You needed to be at Doppler or you 0:18:55.520 --> 0:18:58.840 needed to be at you know, all these big studios. 0:18:58.920 --> 0:19:01.080 And to your point, people, you you can do all 0:19:01.119 --> 0:19:04.040 this on your laptop. So do you see, um a 0:19:04.119 --> 0:19:06.680 transition happening to where we're going back to the basics 0:19:06.720 --> 0:19:09.439 of like, look, we're getting the garage set up or 0:19:09.440 --> 0:19:11.680 the basement set up, and we're just gonna do all 0:19:11.760 --> 0:19:15.639 this stuff in this smaller footprint. I mean it is, 0:19:15.720 --> 0:19:18.679 I mean that's where we at. I feel like the 0:19:18.760 --> 0:19:22.720 studio business is definitely taking a hit. Um. You know, 0:19:22.760 --> 0:19:26.200 you can see definitely see in New York City really 0:19:26.200 --> 0:19:29.919 really heavy in New York City because that's where student 0:19:29.920 --> 0:19:32.960 business was a real thing up there, and it's not anymore, 0:19:33.240 --> 0:19:35.760 you know what I mean. Um, In Atlanta, a lot 0:19:35.840 --> 0:19:40.080 of people just have their own studios, so it's you know, 0:19:40.160 --> 0:19:44.159 people are you know, people stop kind of booking studios 0:19:44.400 --> 0:19:46.200 some years ago. Now, I mean, you still could book 0:19:46.200 --> 0:19:49.240 studios here, but it's not like the business wasn't really 0:19:49.280 --> 0:19:52.479 like the past couple of years. It's been like anyway 0:19:52.480 --> 0:19:57.879 because everybody has their own spot, right um l A 0:19:58.040 --> 0:19:59.960 is the only place where the studio business is still 0:20:00.000 --> 0:20:03.639 you relevant, and I think because there's a lot of 0:20:03.760 --> 0:20:06.680 just you know, when you're doing movies and you're doing 0:20:06.720 --> 0:20:08.560 you know, when it's a big town like that, it's 0:20:08.600 --> 0:20:10.560 a you know, a lot of what they're doing is 0:20:11.480 --> 0:20:13.879 UM based on that. I think. I think that for 0:20:13.920 --> 0:20:15.959 the most part though, when it comes to making music, 0:20:16.119 --> 0:20:20.760 people people make their own masters at the crib, the 0:20:20.840 --> 0:20:24.199 quality is high because the you know, the access to 0:20:25.200 --> 0:20:30.879 UM to to being never an immediately manipulate the sound 0:20:30.920 --> 0:20:34.000 properly is it's easy now, you know what I mean, 0:20:34.000 --> 0:20:36.119 It's easier to get access to that type of stuff. 0:20:36.160 --> 0:20:40.800 So UM, the senior business definitely took a hit man, 0:20:40.840 --> 0:20:43.399 you know what I mean. You know, I'm I'm still 0:20:43.440 --> 0:20:47.960 a person that enjoys going through the studio um because 0:20:47.960 --> 0:20:50.040 that's just where I come from, you know what I mean. 0:20:50.119 --> 0:20:52.120 But why these kids they don't you know what I mean? 0:20:52.160 --> 0:20:54.199 Like like if you ever seen these kids go to 0:20:54.240 --> 0:20:57.359 the studio, like you know, they don't even understand. They 0:20:57.440 --> 0:21:01.320 only use student for the speakers. Literally, like how high 0:21:01.320 --> 0:21:03.639 school the studio and I would have to rent all 0:21:03.680 --> 0:21:05.600 this gear if it was a process, you know what 0:21:05.600 --> 0:21:09.080 I mean? Like these kids, it's an ox cord laptop 0:21:09.200 --> 0:21:12.120 and speakers. That's it. Don't even the board, don't get 0:21:12.160 --> 0:21:17.359 touched nothing, and just plug up is the stereo you know, 0:21:17.680 --> 0:21:21.120 fader on the board with the ox cord and they 0:21:21.160 --> 0:21:24.000 do beats. They make their beats like that and this 0:21:24.280 --> 0:21:27.800 is chump wow. You know it's really it's really a 0:21:27.800 --> 0:21:44.200 new day from gods to that. The Black Growth Network 0:21:44.359 --> 0:21:48.280 from Blavity, Inc. Provides Black small business owners and entrepreneurs 0:21:48.359 --> 0:21:52.000