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Speaker 1: I was addicted to the purcinste and oxycon and was able

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Speaker 1: to get them on the street level and bulk dam.

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Speaker 2: I didn't leave home with less.

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Speaker 1: Than forty pills on me what I was killing myself

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Speaker 1: slowly but surely.

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Speaker 2: I thank God every day that I experienced that at.

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Speaker 1: The time that I did, because that was before fentanylm

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Speaker 1: what fentanyl is out here doing and how undetectable it is.

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Speaker 1: The pill head that I was, I would kill myself.

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Speaker 1: I'd have been dead stal like that.

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Speaker 3: All my life, grinding all my life, sacrifice, hustle, p Price,

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Speaker 3: Want a slice? Got the bro all my life? I

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Speaker 3: be grinding all my life, all my life, grinding all

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Speaker 3: my light, sacrifice, hustle, paed Price, one slice, got the bronc,

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Speaker 3: Get all my life. I'd be grinding all my life.

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Speaker 4: Hello, Welcome to another episode of Club Shasha on the Road.

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Speaker 4: I am your host, Shannon Shark. That's stopping boy for

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Speaker 4: conversation on the drink today. He is one of the

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Speaker 4: most trusted, influential leading voices in hip hop media, with

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Speaker 4: a law fan based a million. He's one of the

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Speaker 4: few hip hop artists to transition successfully in the digital media.

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Speaker 4: Your space without compromising his voice. He's built a thriving

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Speaker 4: independent media empire. A podcast powerhouse and trailblazer. A media titan,

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Speaker 4: industry veteran, a cultural critic, a revolutionary hip hop commentator,

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Speaker 4: Grammy nominated rapper, a savage business owner, multi faceted entrepreneur,

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Speaker 4: polarizing creator, unfiltered entertainment, unapologetic commentator, electrifying host, captivating personality, successful,

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Speaker 4: a broadcaster and admired artist.

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Speaker 5: A media mogul, the Podfather, Joe Budden, you.

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Speaker 2: Do your right channels, Janni, thank you, thank you.

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Speaker 5: You Remember we were just talking of you. Was like, man,

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Speaker 5: I ain't been in the business that long.

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Speaker 4: I said, well, okay, I gave you a couple ex years,

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Speaker 4: but you've been You're like started playing in the back

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Speaker 4: of the head.

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Speaker 1: You're right, no, right, And then as I'm listening to

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Speaker 1: your introduction, I'm like, man, it has been uh road,

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Speaker 1: long traveled road.

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Speaker 5: Man. Let's look at it. You do what you did

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Speaker 5: not it's a little stat's that shaved by Laportier. You

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Speaker 5: to do the war?

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Speaker 2: No, because I'm drinking water, got out toast with you.

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Speaker 2: There we go, my man, bro.

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Speaker 5: You chuck up the internet when you accident.

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Speaker 4: I don't know if you accidentally or intentionally, you was

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Speaker 4: trying to show, look, I'm doing this thing my way,

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Speaker 4: and you actually definitely lead that you make X amount

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Speaker 4: of thousand, hundred thousand million dollars a month.

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Speaker 5: What were you hoping to do in the process of

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Speaker 5: doing that.

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Speaker 4: Did you want to show that, look, you can do

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Speaker 4: it on your own, or what was the purpose of

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Speaker 4: you doing what you did on.

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Speaker 1: Well, the message is always that you can do it

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Speaker 1: on your own, for as many people to want to

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Speaker 1: hear that. In that moment, I was just tracking the growth. Yes,

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Speaker 1: I was sitting there just like like I said, it's

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Speaker 1: been a it's been a road long travel, right, So

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Speaker 1: I think it was the impressions, is what I was

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Speaker 1: trying to.

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Speaker 2: Yeah, like it was something around.

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Speaker 5: You got to block the other part out here, No,

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Speaker 5: you know what.

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Speaker 1: We we blocked it, but we old dinosaurs, so they

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Speaker 1: unblocked it. Damn they unblocked it. And I got a

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Speaker 1: lot of phone calls. But God is in charge. So

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Speaker 1: ultimately a lot of good came from it. And again

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Speaker 1: we sharing information. It's not meant to be getcre.

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Speaker 5: Misk of this.

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Speaker 4: What made you decide to go to patron because there

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Speaker 4: are a lot I mean, you you're on YouTube audio,

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Speaker 4: you got Apple, you got your your, your your, your

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Speaker 4: platform is vast and so you got a lot of

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Speaker 4: different people can consume the Joe Budden Podcast on a

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Speaker 4: lot of different platforms. Why was it so important for

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Speaker 4: you to go.

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Speaker 5: That route.

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Speaker 2: At the time?

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Speaker 1: That was, we had a high belief in ourselves and

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Speaker 1: what we had accomplished that Spotify previously.

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Speaker 2: Uh, and we had a lot of data that told.

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Speaker 1: Us so at the end of the term, you know,

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Speaker 1: you can listen to all the offers in the field,

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Speaker 1: which we did.

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Speaker 2: We listen.

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Speaker 1: We listened to everybody, But ultimately, where would I be

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Speaker 1: the happiest one? Where could I where could I be paid?

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Speaker 1: Where could I celebrate in the growth of my own

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Speaker 1: show without having to asked anybody? I mean, that was

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Speaker 1: really That's always just the most.

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Speaker 4: Did you feel like if you had taken one of

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Speaker 4: these deals they were gonna like then they feel like

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Speaker 4: they can what Joe Budden can talk about, How Joe

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Speaker 4: Budden can move the show, the growth of the show,

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Speaker 4: because you move as you want to, because you are

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Speaker 4: the sole proprietory, you are the sole owner of the show.

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Speaker 4: So if you want to add somebody under your umbrella,

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Speaker 4: I can do that without having to ask for permission.

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Speaker 1: Well, you know what, anybody we partnered with, they never

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Speaker 1: really tempered with the creative. Yes, in that right, But

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Speaker 1: when you're just learning right, learning right, and at every

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Speaker 1: turn what I was learning about how podcasters were to

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Speaker 1: be paid, and how advertising worked and CPMs and all

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Speaker 1: of this sort of shit, I never jibed with any

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Speaker 1: of it. I never jibed with any of that, and

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Speaker 1: I was able to because my show was so large,

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Speaker 1: you know, kind of have my own say and things

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Speaker 1: so at complex. It was complex negotiating the advertisement deals

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Speaker 1: with their sales teams and whatever the tiny bump was

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Speaker 1: in my contract is as much as I'd be able

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Speaker 1: to participate, even though the ad was contingent upon my participation.

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Speaker 5: Correct.

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Speaker 2: Big problem for me, Yeah, big problem.

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Speaker 4: For me, because you do it all the work, you

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Speaker 4: do it all the ad reads. People want to hear

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Speaker 4: Joe Budden. They want to hear your voice. It's not

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Speaker 4: the same as them just implanting it in there. They

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Speaker 4: want to hear Joe read that.

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Speaker 1: And that's the part that often gets like twisted up

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Speaker 1: when I say that this is only applicable if your

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Speaker 1: replacement list is like short, because they can always replace it.

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Speaker 2: Correct, they can always replace it. You know what I mean.

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Speaker 1: It's my job to make it damn hard for him

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Speaker 1: to do that, right. Spotify was more the same with

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Speaker 1: the advertisements for us. We were getting bunched in with whatever,

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Speaker 1: thousands of shows, right, well, we were one of the first,

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Speaker 1: one of two, and then we got bunched in with

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Speaker 1: all of these thousands of shows that y'all shopped and

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Speaker 1: came back and spread out.

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Speaker 2: That doesn't job. I don't job. I don't job with that.

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Speaker 2: You're the most popular. I don't job with that.

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Speaker 4: You're the most popular, you're the biggest. But you want

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Speaker 4: us these other mini shows. Yeah, you give us a

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Speaker 4: tiny bump, but it's not This is not market I

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Speaker 4: want to be marketing. I want to be a free

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Speaker 4: agent because free agency is I can get what the

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Speaker 4: market bears and not just bunched in because I'm under

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Speaker 4: this umbrella.

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Speaker 1: Well, and now you're taking it. You're taking it to

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Speaker 1: the next point, which is you go kick ass at

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Speaker 1: wherever it is, whatever the place is, you name it.

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Speaker 1: And then at the end of the turn, we have

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Speaker 1: to negotiate the value of it. Yes, and a lot

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Speaker 1: of times y'all ain in charge of dictating what that

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Speaker 1: looks like on your consumer face.

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Speaker 2: I don't jib with that. I don't job with that.

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Speaker 2: I never job with that.

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Speaker 1: So Patreon for us was the best because we were

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Speaker 1: able to get equity, we were able to participate in

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Speaker 1: the growth of this partnership, and it was able to

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Speaker 1: just put it in the hands of me and my fans,

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Speaker 1: which has always been the case from day one, right,

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Speaker 1: I always want to do that.

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Speaker 5: Were you one of the first to go be on Patreon?

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Speaker 1: No, not on Patreon. On Patreon, I wasn't one of

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Speaker 1: the first. Patreon's been a while around for a while

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Speaker 1: before I signed my Spotify deal.

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Speaker 2: Patreon was around, okay.

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Speaker 4: But you didn'tn't really know anything about it because because

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Speaker 4: the podcast pade, I've only been in it for like

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Speaker 4: five years. Joe and so I remember CJ who's my producer.

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Speaker 4: He was at Fox because I got into this because

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Speaker 4: Fox wrote it into my deal, and so even though

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Speaker 4: I had it in my deal, we weren't doing anything.

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Speaker 4: COVID happened there was like, well, we would like to

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Speaker 4: you know, because we got it in your deal we'd

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Speaker 4: likely to do a podcast.

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Speaker 5: So I'm asking. I was like, what am I gonna do?

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Speaker 5: What am I gonna talk about?

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Speaker 4: There's like and CJ was like, well, call the most

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Speaker 4: famous people in your phone and ask if they would

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Speaker 4: really be willing to be come on the show. Now,

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Speaker 4: at that time, there was no in person, so we

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Speaker 4: had to do everything virtually. Hell I had Floyd Mayweather,

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Speaker 4: had Snoop Dogg, had ice Q, had Rick Ross, had

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Speaker 4: this one and that one, and so that's how it started.

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Speaker 4: But I was like, this ain't nothing. He said, no,

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Speaker 4: there's money in it. I said, well, they ain't tell

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Speaker 4: me not about no money. They just said I need

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Speaker 4: to do this because it was written in my contract,

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Speaker 4: and they wouldn't.

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Speaker 5: And so but I did go back.

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Speaker 1: I said, look, I ain't say CJ because CJ was

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Speaker 1: an employee of Fox, so I didn't want to get

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Speaker 1: him in trouble.

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Speaker 5: I said, well, I think there's money in this.

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Speaker 4: The only person I knew that was getting money in

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Speaker 4: podcasting was Joe Rogan at the time because.

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Speaker 5: He was so big. But I was like, you know,

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Speaker 5: Joe Rogan, so what's the money.

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Speaker 4: And then once you start doing it, and you start

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Speaker 4: doing a lot of things on your own, and you

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Speaker 4: start see like, hold on, there's a YouTube, and then

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Speaker 4: you get the programmatic for the ads that they place,

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Speaker 4: that you can place ads yourself. You can like that

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Speaker 4: really is money in there.

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Speaker 2: So it's a whole other world. It's a whole other

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Speaker 2: world out here.

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Speaker 5: But as you said, that was not something they were

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Speaker 5: going to tell me.

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Speaker 2: Well, no, they wouldn't tell you that, no way.

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Speaker 4: But you said they gave you an equity stake, and

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Speaker 4: padru So is that what you look for when you

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Speaker 4: look to do any partnership. Are you looking for an

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Speaker 4: equity stake? Are you just looking to take the money

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Speaker 4: up front?

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Speaker 1: I'm never looking at just take the money up front. Okay,

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Speaker 1: we would have advanced conversations in the background. I'm not

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Speaker 1: saying that no deal can get done without me having equity.

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Speaker 1: But I asked for it today because the podcasts and

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Speaker 1: the podcast community is its own economy, and I've seeing

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Speaker 1: the effect of what a partnership does. We were at

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Speaker 1: Spotify before they went public. We understood what they were

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Speaker 1: trying to do at the time to funnel money away

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Speaker 1: from the music business and podcast and played a really

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Speaker 1: pivotal role. That's why I never want to undersell it

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Speaker 1: because it is low budget or the word podcasts.

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Speaker 4: Ever, somebody has developed a negative connotation, Joe, why is that?

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Speaker 5: You know what?

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Speaker 2: And I listen.

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Speaker 1: When I started, it was a negative context. They kicked

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Speaker 1: my ass for it, but it does today. It's just

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Speaker 1: traumatized if they do tend to hear that word and

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Speaker 1: kind of just put it, compartmentalize it, put it in

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Speaker 1: its own and own space.

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Speaker 4: Because a lot of the big you know, like a

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Speaker 4: lists of lebs, they look at podcasts like that ain't

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Speaker 4: like no real TV show. But if you look you

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Speaker 4: look at Netflix and starting to get involved in podcasting.

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Speaker 4: You saw Amazon get involved in podcasting. You see these

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Speaker 4: big conglomerates listen, if it wasn't, if it wasn't what

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Speaker 4: is growing? They ain't wasting no time with it.

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Speaker 1: Long before Netflix, some of the shows that would pop

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Speaker 1: up on these stream and apps, television shows would be

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Speaker 1: modeled or based around a podcast.

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Speaker 5: Right.

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Speaker 1: I can't tell you how many times on Hulu it

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Speaker 1: would say inspired by this podcast or would start with

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Speaker 1: a podcaster, so it was broad and television shows would

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Speaker 1: even make mention the things that they would hear on

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Speaker 1: the podcast. But you're right how it's looked at and

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Speaker 1: what people get when they hear that word. It's still

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Speaker 1: because nobody really knows how anybody's getting paid from, right.

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Speaker 1: I think that has a large part to do with

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Speaker 1: it too. All you ever here, I mean today, you

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Speaker 1: hear all of these numbers. So people know that there's

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Speaker 1: a way to get paid py correct, but they can't

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Speaker 1: figure out how.

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Speaker 4: They don't really know how to get started. And then

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Speaker 4: a lot of people just think, well, Joe Budden making

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Speaker 4: twenty million, I want to make I should make at

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Speaker 4: least fifteen. They don't understand you didn't start out making

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Speaker 4: twenty million. There is a gradual process, but everybody wants

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Speaker 4: to skip the process.

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Speaker 5: Not Joe. Everybody just wants to go straight to be

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Speaker 5: in the CEO.

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Speaker 4: Don't nobody want to clean, Don't nobody want to work

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Speaker 4: the desk job. Nobody wants to work the mailroom. And

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Speaker 4: it's like, man, all you do its work. And so

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Speaker 4: when they come out, I'm sure you've heard it, they

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Speaker 4: come to you, man, got this idea on a podcast?

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Speaker 5: I say, so, well, how oft do you want to

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Speaker 5: do it?

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Speaker 2: Well?

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Speaker 4: I just want to shoot like ten twelve episodes a year.

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Speaker 4: What Yeah, and so you think that's gonna work. You

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Speaker 4: won't ten to twelve episodes a year, but you won't.

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Speaker 2: How much that part? That part? How much money do

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Speaker 2: you want for those those ten episodes?

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Speaker 5: It is? I'm like, bro, that's why I don't even

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Speaker 5: know how to like.

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Speaker 1: Give advice anymore, because I and I do it week

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Speaker 1: to week different podcasts. Yeah, or and we have to talk,

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Speaker 1: but sometimes those talks are a brother on episode eight

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Speaker 1: saying well, where's the money at and how do I

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Speaker 1: get paid? And I'm like, it may be a path

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Speaker 1: for that, but that wasn't my that wasn't my way. No,

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Speaker 1: I did this for years for three A lot of that.

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Speaker 1: I did this when a lot of the thoughts and

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Speaker 1: ideas we had were where ahead of the technology, and

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Speaker 1: we had to just wait for everybody to catch up.

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Speaker 1: We had to wait for the ad agencies to catch up.

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Speaker 1: We had to So, yeah, I don't know how to

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Speaker 1: get paid. By episode eight, I.

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Speaker 4: Don't There is no money episode they and because now

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Speaker 4: everybody's starting to see there's a pathway everybody's getting in,

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Speaker 4: and so it's becoming a very saturating market now, so

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Speaker 4: you got to be.

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Speaker 5: Really really good. Now. Look, if you're a big big

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Speaker 5: your big big name.

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Speaker 4: You know, if Denzel and Sam Jackson started a podcast,

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Speaker 4: people are gonna tune in at first now the first

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Speaker 4: three or four episodes, but then how can you keep them?

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Speaker 4: Because that's the hard part, Joe, it's getting people don't listen, man,

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Speaker 4: Joe Bud I'm gonna see what Joe talking about. Can

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Speaker 4: you get them to come back? Can you get them

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Speaker 4: come back again?

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Speaker 2: Listen?

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Speaker 1: We can't send a million a list celebrities start podcast

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Speaker 1: or make the big podcast announcement, or go get a

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Speaker 1: big bag and never deliver an episode.

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Speaker 2: Nope, not a one. I've seen them get fired. I've

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Speaker 2: seen him. Then they're not They're not to be a podcast.

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Speaker 2: There's still to be a podcaster like you have to.

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Speaker 1: You could count on the Joe Budden podcast to drop

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Speaker 1: twice a week, fifty two weeks out the year. I'm

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Speaker 1: gonna I'm gonna be there. Some of them, you're not

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Speaker 1: committed to it. Y'all are playing the headline game. You're

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Speaker 1: playing the stock game. They had no intention of doing.

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Speaker 4: That, especially when Kobe came out. Joe oh my lord God,

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Speaker 4: there was nothing that was really nothing. The studios couldn't shoot,

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Speaker 4: but we gotta get something out. Hey, Joe, Ay, we

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Speaker 4: got this big p Okay. Yeah yeah, I thought Joe

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Speaker 4: had a podcast. I thought Joe would go drop this

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Speaker 4: such and such.

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Speaker 1: They took the money and ran and then like, bro,

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Speaker 1: it's a grind and people don't realize how hard you

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Speaker 1: gotta work and what goes into it.

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Speaker 5: Joe.

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Speaker 4: People really just thank you and you and your group

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Speaker 4: y'all just show up and just no, you gotta run down.

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Speaker 4: We got a direction in which we want to go.

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Speaker 4: We gotta get in and out. We got a direct traffic. Yeah,

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Speaker 4: it's not that simple.

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Speaker 5: But people.

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Speaker 4: When people don't see how the food is made, they

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Speaker 4: think it's easy to cook. But if you watch your

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Speaker 4: grandmother or your aunt or your mom cook, you realize

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Speaker 4: that play ain't just getting on the table in twenty minutes.

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Speaker 2: She's been prepping this. Yes, she's been prepping this even

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Speaker 2: all night. Yeah, absolutely right.

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Speaker 4: But and then you really took it to a next level.

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Speaker 4: You're like, you know what, I'm gonna have my own

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Speaker 4: ad team.

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Speaker 1: I'm not gonna rely on some of the others that

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Speaker 1: have advertise advertisers that they come to you and by

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Speaker 1: the time.

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Speaker 5: Against to you, you getting sixty percent as opposed.

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Speaker 4: To like, you know what, I hire my own ad

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Speaker 4: team and I'll get the whole eight one hundred percent

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Speaker 4: and they give them a percentage of How will you

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Speaker 4: do it?

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Speaker 5: What made you? What made you decide to go that route?

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Speaker 1: Honestly, the outlook as far as ads started with, just

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Speaker 1: like how I listened to podcastskay and how I was

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Speaker 1: as a rapper. I used to hate promo. I used

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Speaker 1: to absolutely hate doing promotion.

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Speaker 2: I'm not going to lie to you.

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Speaker 1: Even when I have album was coming out, I wouldn't

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Speaker 1: promo it. And when I would listen to podcasts and

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Speaker 1: the ad would pop up, I didn't. I didn't necessarily

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Speaker 1: enjoy that.

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Speaker 2: I didn't like that.

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Speaker 1: I didn't want to interrupt the flow of the conversation,

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Speaker 1: which I thought was extremely important at the time for

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Speaker 1: this check and I tried them. I tried at first,

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Speaker 1: and I'm talking this is around twenty fifteen, twenty sixteen. Damn,

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Speaker 1: twenty fifteen, twenty sixteen. I try to fit again, shann

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Speaker 1: and nobody knew where money was coming from the podcast,

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Speaker 1: So if this ad came for whatever the money was,

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Speaker 1: it was shorts. But the thinking was, if you're packing

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Speaker 1: a bunch of those, you can see how you make

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Speaker 1: some money. I did the ads, them all up, I

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Speaker 1: put them all up. Whatever the read was, I went

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Speaker 1: totally off sprit, laughed at them, told him to call

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Speaker 1: me instead.

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Speaker 2: I don't think it was Talk Space or somebody it was.

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Speaker 2: It was a mess.

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Speaker 1: But from there again, how how I moved was because

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Speaker 1: the audience was so large and it was growing year

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Speaker 1: over year, So I mean, it was cheaper to just

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Speaker 1: hole around and add yourself to death versus nurturing a

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Speaker 1: relationship with a brand that you understood, that understood you.

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Speaker 1: And again maybe this is trauma from black people. And

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Speaker 1: how I view the word shock jock right, because you'll

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Speaker 1: participate in all the success, but anytime something happens off script,

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Speaker 1: you so quick to toss us to the side, put

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Speaker 1: all types of words in these contracts.

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Speaker 2: I didn't have a job with that. I never jibed

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00:17:34,160 --> 00:17:37,639
Speaker 2: with that, So no, I forgot where it was.

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Speaker 5: You know, but you were saying, you were saying why

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Speaker 5: you decided to like do your own You.

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Speaker 2: Have to back to the ads, back to the ads.

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Speaker 1: So yeah, and we were blessed enough to blessed enough

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Speaker 1: to have some really good partnerships with some people for

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00:17:50,440 --> 00:17:53,800
Speaker 1: years and years and years and quot profitable for both sides.

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Speaker 1: And you meet good people. Yeah, and you do this thing,

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00:17:57,480 --> 00:17:59,359
Speaker 1: you start, you start to do it, and you start

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00:17:59,400 --> 00:18:05,040
Speaker 1: to reap the infits of the independent company that's out

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Speaker 1: here putting in the work versus the ads team the

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Speaker 1: sales team. And then that's always the thing too, whatever

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00:18:12,000 --> 00:18:14,440
Speaker 1: your beef is with whoever you partner with, at some

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Speaker 1: point they gonna put it on the sales team if

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Speaker 1: you start having the right conversations, like all right, let

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00:18:18,800 --> 00:18:20,520
Speaker 1: me come talk to the sales team and let's have

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Speaker 1: a conversation.

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Speaker 2: Let me get on the phone with some of these people, right,

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00:18:23,800 --> 00:18:26,760
Speaker 2: and yeah, Bud, Edge of Content.

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Speaker 1: I just want to just let's keep it going because

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Speaker 1: it's really good. And then you understood with us how

430
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Speaker 1: they make money? Yeah, and people like man, you running

431
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432
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Speaker 1: a graphics team and a producer and an editor in

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Speaker 1: Your TikTok edit is gonna cost money. Your Snapchat edit

439
00:20:21,560 --> 00:20:25,080
Speaker 1: is gonna cost money. Any new camera, any new lens,

440
00:20:25,160 --> 00:20:28,720
Speaker 1: any picture that you see the thumb nail. Yes, everything, And.

441
00:20:28,760 --> 00:20:30,600
Speaker 5: I don't know how much you guys travel or get

442
00:20:30,640 --> 00:20:31,320
Speaker 5: on the road. Joe.

443
00:20:31,400 --> 00:20:34,440
Speaker 1: Oh, then there's that. But I mean I try not

444
00:20:34,560 --> 00:20:38,159
Speaker 1: to because it get expensive. But then there's that, And

445
00:20:38,520 --> 00:20:39,000
Speaker 1: that's what you know.

446
00:20:39,160 --> 00:20:41,480
Speaker 4: And like you said, I mean for us, is that

447
00:20:41,600 --> 00:20:43,520
Speaker 4: what we try to do if we have to be somewhere,

448
00:20:43,600 --> 00:20:45,639
Speaker 4: we try to kill two birds with one stone. Well,

449
00:20:45,720 --> 00:20:47,840
Speaker 4: let's see, since we gotta be somewhere for Nightcap, Well,

450
00:20:47,920 --> 00:20:49,919
Speaker 4: let's see if we can do something for Club Sha Shap. Well,

451
00:20:49,920 --> 00:20:51,520
Speaker 4: if I gotta do something for Club Sha Sha, let's

452
00:20:51,520 --> 00:20:53,000
Speaker 4: see if we can get somebody for Nightcap.

453
00:20:53,320 --> 00:20:54,679
Speaker 5: That's the way you try to work it, to try

454
00:20:54,760 --> 00:20:56,359
Speaker 5: to cut down on some of the costs.

455
00:20:56,520 --> 00:20:59,240
Speaker 4: But I don't think people understand that to make a

456
00:20:59,400 --> 00:21:02,080
Speaker 4: successful podcast it costs money.

457
00:21:02,160 --> 00:21:04,560
Speaker 1: You got damn right. You better be willing you. You

458
00:21:04,640 --> 00:21:07,320
Speaker 1: gotta believe in yourself. You got you have to invest

459
00:21:07,400 --> 00:21:09,760
Speaker 1: in yourself. Yeah, you have to make it work.

460
00:21:11,520 --> 00:21:14,080
Speaker 4: Since the Joe Budden is like taking off his gone

461
00:21:14,119 --> 00:21:16,920
Speaker 4: into another strata, fair stratosphere, have you been able to

462
00:21:16,920 --> 00:21:18,920
Speaker 4: treat yourself in what way?

463
00:21:19,280 --> 00:21:22,719
Speaker 5: I mean, you know, maybe a new new whib bigger

464
00:21:22,760 --> 00:21:24,600
Speaker 5: house out in Jersey. Uh.

465
00:21:25,240 --> 00:21:28,680
Speaker 2: I know you like watches, not so much into the

466
00:21:28,760 --> 00:21:29,399
Speaker 2: watches like that.

467
00:21:30,040 --> 00:21:33,879
Speaker 1: I can't tell. Yeah, you got I see it now,

468
00:21:34,000 --> 00:21:40,679
Speaker 1: I see it now. Not recently, No, not recently, not recently.

469
00:21:40,800 --> 00:21:43,200
Speaker 2: I did that. I did that a few years ago. Yeah, well,

470
00:21:43,240 --> 00:21:50,120
Speaker 2: I bought the story and bought the whatever was next.

471
00:21:50,320 --> 00:21:52,399
Speaker 2: I did that. I had a year of cars. I

472
00:21:52,480 --> 00:21:55,960
Speaker 2: don't drive. I got my chauffeur.

473
00:21:55,960 --> 00:21:57,560
Speaker 5: It's just like you gotta you get a drive. You

474
00:21:57,600 --> 00:21:59,200
Speaker 5: got somebody to drive. It's like, why am I buying

475
00:21:59,240 --> 00:21:59,960
Speaker 5: these cars to hit up?

476
00:22:00,560 --> 00:22:02,480
Speaker 2: I mean, and I love my I love my cars,

477
00:22:02,560 --> 00:22:07,000
Speaker 2: I love my truck. But I did it felt good.

478
00:22:07,680 --> 00:22:11,159
Speaker 1: I'm off now overdumb in that process of maybe building

479
00:22:11,200 --> 00:22:13,200
Speaker 1: my my home dream home.

480
00:22:13,600 --> 00:22:16,600
Speaker 2: Yeah yeah, I'm in the process of that. That's exciting

481
00:22:17,200 --> 00:22:19,080
Speaker 2: and a headache, but exciting.

482
00:22:19,280 --> 00:22:22,480
Speaker 5: Yeah. It's funny.

483
00:22:22,560 --> 00:22:25,440
Speaker 4: How like you like Spotify, Say, Joe, we got two

484
00:22:25,520 --> 00:22:27,639
Speaker 4: meal for you, you know, do your little do your

485
00:22:27,760 --> 00:22:28,680
Speaker 4: podcast over here.

486
00:22:28,720 --> 00:22:31,080
Speaker 5: Two man. You're like, oh, and I think you stayed

487
00:22:31,400 --> 00:22:32,800
Speaker 5: with Spotify for like a year.

488
00:22:32,920 --> 00:22:37,080
Speaker 1: Two years, two years, two years? Didn't didn't ask fat

489
00:22:37,119 --> 00:22:41,480
Speaker 1: with it? Ah, And it's not that they would have

490
00:22:41,480 --> 00:22:43,680
Speaker 1: given it to me, but that they would have given it.

491
00:22:43,880 --> 00:22:45,359
Speaker 5: Yes, you got it.

492
00:22:45,480 --> 00:22:49,160
Speaker 2: That's not my concern. Gotta ask him, You gotta ask.

493
00:22:49,200 --> 00:22:50,920
Speaker 1: All they gotta do is say no. Let him say no,

494
00:22:51,359 --> 00:22:53,680
Speaker 1: Let them say no. Because you hear these stories of

495
00:22:53,840 --> 00:22:58,840
Speaker 1: Beyonce performing for Uber. She took he like they won't

496
00:22:58,960 --> 00:23:00,760
Speaker 1: to give her money. She's like, nah, could I have equity?

497
00:23:01,040 --> 00:23:05,720
Speaker 1: He said, okay, and the boom nahs same thing boom.

498
00:23:05,800 --> 00:23:08,080
Speaker 2: Yeah. I was like, damn, when the deal's gonna happen

499
00:23:08,119 --> 00:23:11,040
Speaker 2: to me, they should be happening for you. But you

500
00:23:11,119 --> 00:23:11,520
Speaker 2: know that.

501
00:23:11,680 --> 00:23:15,040
Speaker 4: But that's that's the biggest thing, though, is that early

502
00:23:15,160 --> 00:23:18,600
Speaker 4: on we didn't know what we didn't know. Yeah, now

503
00:23:18,720 --> 00:23:21,760
Speaker 4: we know we can ask you know, all they can

504
00:23:21,800 --> 00:23:24,960
Speaker 4: do is say naw no, We're just like okay, like

505
00:23:25,040 --> 00:23:28,400
Speaker 4: you said, I ain't turning nine, no, no, bit check. Yeah,

506
00:23:28,680 --> 00:23:30,680
Speaker 4: but I got at least asked to take a little

507
00:23:30,680 --> 00:23:32,280
Speaker 4: smaller version if I can get a cut of the

508
00:23:32,359 --> 00:23:35,399
Speaker 4: equity and the growth of the company. Because we both believe.

509
00:23:35,520 --> 00:23:38,520
Speaker 4: You believe in me, I believe in you. Let's participate,

510
00:23:38,600 --> 00:23:39,240
Speaker 4: let's grow together.

511
00:23:39,840 --> 00:23:42,359
Speaker 1: Yeah, and at some point, if you do it enough times,

512
00:23:42,400 --> 00:23:46,080
Speaker 1: then we passed belief. We pass proof of concept stage.

513
00:23:46,880 --> 00:23:50,600
Speaker 1: I'm done convincing people what's gonna happen. Yeah, Like I've

514
00:23:50,680 --> 00:23:55,280
Speaker 1: seen what happens too many times when you pair this

515
00:23:55,920 --> 00:23:59,520
Speaker 1: podcast with this company, I know I know what's gonna happen.

516
00:23:59,760 --> 00:24:03,240
Speaker 1: So no, if you don't understand what's gonna happen, and

517
00:24:03,440 --> 00:24:05,480
Speaker 1: you not willing to pay for what's gonna happen, then

518
00:24:05,560 --> 00:24:07,320
Speaker 1: you can't participate in what's gonna happen. It's the same

519
00:24:07,320 --> 00:24:08,040
Speaker 1: way to other wearing.

520
00:24:08,280 --> 00:24:10,240
Speaker 4: When did you realize you were underpaid? How did you

521
00:24:10,359 --> 00:24:13,840
Speaker 4: realize you were underpaid? And you decided to leaven go yo,

522
00:24:15,119 --> 00:24:17,760
Speaker 4: and you know what, And I'm gonna stay complex. But

523
00:24:17,920 --> 00:24:21,800
Speaker 4: money was never the driving force, which is how we

524
00:24:21,920 --> 00:24:23,800
Speaker 4: all end up underpaid because we're doing it for the

525
00:24:23,840 --> 00:24:24,400
Speaker 4: love and the look.

526
00:24:24,600 --> 00:24:30,639
Speaker 1: Yes, it was that complex again, they step they I

527
00:24:30,800 --> 00:24:35,680
Speaker 1: was inquisitive. I asked a lot of questions. I'm always early,

528
00:24:35,920 --> 00:24:38,960
Speaker 1: I'm always punctual. I'm gonna open the building, I'm gonna

529
00:24:38,960 --> 00:24:41,720
Speaker 1: be the last one here on the show. I'm gonna

530
00:24:41,760 --> 00:24:44,000
Speaker 1: talk to the camera people, I'm gonna talk to the

531
00:24:45,000 --> 00:24:49,200
Speaker 1: corner suite like I'm gonna have the information to be

532
00:24:49,280 --> 00:24:51,360
Speaker 1: able to best make the next decision.

533
00:24:51,359 --> 00:24:52,480
Speaker 2: And that's how I ended up.

534
00:24:53,119 --> 00:24:55,520
Speaker 1: Learning about what went on with the ads and how

535
00:24:55,600 --> 00:24:58,360
Speaker 1: they were being sold and how they were being funneled

536
00:24:58,400 --> 00:25:01,520
Speaker 1: to me, and I just believe that I should participate differently.

537
00:25:01,600 --> 00:25:03,920
Speaker 1: Once I heard that, I had no idea of the

538
00:25:04,000 --> 00:25:06,359
Speaker 1: money that was flying around, because we're not supposed to

539
00:25:06,440 --> 00:25:08,560
Speaker 1: ever learn the money that's flying around.

540
00:25:08,600 --> 00:25:09,679
Speaker 5: But once I heard it.

541
00:25:10,840 --> 00:25:13,080
Speaker 1: It was over and I'm like, well, what happens if

542
00:25:13,160 --> 00:25:18,840
Speaker 1: I don't wear this whatever the sneaker was at the time,

543
00:25:19,160 --> 00:25:21,159
Speaker 1: and they were pulling out.

544
00:25:22,840 --> 00:25:27,200
Speaker 2: Big money. Yeah, oh no, I don't job with that. Yeah,

545
00:25:27,359 --> 00:25:29,399
Speaker 2: I don't job with that. And from there everything was

546
00:25:29,520 --> 00:25:30,320
Speaker 2: education after that.

547
00:25:30,680 --> 00:25:34,280
Speaker 1: From there, everything was education and learning what people are paying,

548
00:25:34,880 --> 00:25:39,439
Speaker 1: learning what they're paying for, how they value it, how

549
00:25:39,520 --> 00:25:40,800
Speaker 1: they're benefiting from it.

550
00:25:40,920 --> 00:25:42,760
Speaker 2: Like you just education, you had to learn.

551
00:25:42,920 --> 00:25:47,159
Speaker 4: But Joe, at the time, you turned down allegedly a

552
00:25:47,320 --> 00:25:50,320
Speaker 4: big deal from Spotify over forty million dollars.

553
00:25:50,920 --> 00:25:51,920
Speaker 5: That's a lot of money.

554
00:25:53,040 --> 00:25:54,399
Speaker 2: I don't know if it was forty but it was

555
00:25:54,600 --> 00:25:54,840
Speaker 2: it was.

556
00:25:55,240 --> 00:25:58,320
Speaker 5: It was a substantial amount, probably more than man.

557
00:25:58,480 --> 00:26:02,320
Speaker 4: Yeah, you're like and to just to walk away from that, Joe,

558
00:26:02,680 --> 00:26:05,680
Speaker 4: and to believe in yourself to say, you know what,

559
00:26:07,080 --> 00:26:10,080
Speaker 4: and if somebody who I hear say, well, master p,

560
00:26:10,720 --> 00:26:12,520
Speaker 4: master P say well they offer me a million, will

561
00:26:12,520 --> 00:26:14,040
Speaker 4: if they offer me a million, I must be worth

562
00:26:14,119 --> 00:26:14,600
Speaker 4: my fifty to.

563
00:26:14,640 --> 00:26:18,239
Speaker 2: One hundred yeah on Slange album. Yeah, so absolutely right?

564
00:26:18,480 --> 00:26:20,080
Speaker 4: Is that how you were thinking that they're offered me

565
00:26:20,200 --> 00:26:23,120
Speaker 4: this substantial amount of money, I've got to be worth

566
00:26:23,160 --> 00:26:25,600
Speaker 4: a little bit more because they ain't looking to break even.

567
00:26:26,040 --> 00:26:28,280
Speaker 4: They're looking to turn a profit. So if they'll give

568
00:26:28,320 --> 00:26:30,639
Speaker 4: you that kind of money, what kind of profit are

569
00:26:30,680 --> 00:26:31,720
Speaker 4: they expecting to turn?

570
00:26:32,800 --> 00:26:39,680
Speaker 1: Well at Spotify again, craving information. The two years I

571
00:26:39,880 --> 00:26:43,920
Speaker 1: was there, we did a lot of asking for advanced analytics,

572
00:26:44,480 --> 00:26:49,640
Speaker 1: a different kind of dashboard, different codes to be able

573
00:26:49,680 --> 00:26:51,760
Speaker 1: to track things that were specific.

574
00:26:51,440 --> 00:26:54,560
Speaker 5: To your show, like slash Joe Budding.

575
00:26:54,640 --> 00:26:56,720
Speaker 2: So we got this data for we got this data

576
00:26:56,800 --> 00:26:57,840
Speaker 2: for two years.

577
00:26:58,800 --> 00:27:00,680
Speaker 1: At the end of that road, you can take this

578
00:27:02,119 --> 00:27:05,239
Speaker 1: thirty million or whatever the number was, or you can

579
00:27:05,280 --> 00:27:08,080
Speaker 1: trust him what the data is saying. If you go

580
00:27:08,200 --> 00:27:10,400
Speaker 1: out there and just do the work, if you think

581
00:27:10,680 --> 00:27:12,560
Speaker 1: if that says that for the last two years, if

582
00:27:12,560 --> 00:27:14,400
Speaker 1: you trust me, your audience and what you're doing, I'm

583
00:27:14,400 --> 00:27:16,520
Speaker 1: going to take these people with me over here and

584
00:27:16,640 --> 00:27:18,680
Speaker 1: see what happens. And by the grace of God, it

585
00:27:18,800 --> 00:27:21,680
Speaker 1: worked out, man, it worked out. But a lot of

586
00:27:21,760 --> 00:27:26,280
Speaker 1: tough decision decision making, a lot of sleepless nights. It

587
00:27:26,400 --> 00:27:29,120
Speaker 1: is a lot of a lot of turmoil, a lot

588
00:27:29,160 --> 00:27:34,520
Speaker 1: of scrutinies, a lot of public bullshit, a lot of mistakes,

589
00:27:34,760 --> 00:27:35,640
Speaker 1: a lot of mistakes.

590
00:27:35,760 --> 00:27:38,199
Speaker 2: But I mean my trust is in him.

591
00:27:39,520 --> 00:27:42,919
Speaker 4: When you see Joe Rogan, get a deal, Alex Cooper,

592
00:27:43,040 --> 00:27:45,800
Speaker 4: the Kelsey Brothers, the Ring are just sold white people.

593
00:27:47,320 --> 00:27:49,680
Speaker 5: Joe, you ain't even let me fit this job. Okay,

594
00:27:49,720 --> 00:27:50,280
Speaker 5: we'll go ahead.

595
00:27:50,480 --> 00:27:52,520
Speaker 2: There's no need for me that, there's no need for

596
00:27:52,680 --> 00:27:54,120
Speaker 2: me to be starting the conversation wrong.

597
00:27:55,440 --> 00:27:55,800
Speaker 5: There ain't.

598
00:27:55,960 --> 00:27:56,960
Speaker 2: I'm not. I'm not.

599
00:27:57,200 --> 00:28:00,200
Speaker 1: I will never a time where I'm compare and my

600
00:28:00,400 --> 00:28:03,440
Speaker 1: race to a white man's race, right unfold. I mean

601
00:28:04,440 --> 00:28:08,960
Speaker 1: the reasons that I mean we feel it's obvious. I

602
00:28:09,000 --> 00:28:11,600
Speaker 1: mean it is obvious. It is obvious. My fight is

603
00:28:11,640 --> 00:28:13,520
Speaker 1: different from there fight. Yes, and I don't say that

604
00:28:13,880 --> 00:28:16,840
Speaker 1: angry about it, but I mean I acknowledge it.

605
00:28:17,119 --> 00:28:21,800
Speaker 5: Yes, we understand. Yeah, but let's not make it.

606
00:28:21,840 --> 00:28:25,080
Speaker 1: Seem like And I don't need to either, right, I

607
00:28:25,160 --> 00:28:31,240
Speaker 1: don't need to. There There is uh Steve Harvey, there

608
00:28:31,560 --> 00:28:36,040
Speaker 1: is ship Charlotte Mann is on that list. There is

609
00:28:36,440 --> 00:28:39,680
Speaker 1: Kevin Hart has a podcast that is Kevin Hard. There

610
00:28:39,880 --> 00:28:43,640
Speaker 1: is uh my brother Steve stephen A. You know I'm

611
00:28:43,640 --> 00:28:47,560
Speaker 1: mad with him right now, But there are there are

612
00:28:48,320 --> 00:28:53,360
Speaker 1: black examples of what happens when you own your I P.

613
00:28:55,000 --> 00:28:55,040
Speaker 5: This.

614
00:28:55,200 --> 00:28:56,280
Speaker 2: It's black examples of that.

615
00:28:56,400 --> 00:28:59,520
Speaker 1: And congrats to all of those people you name Alex,

616
00:28:59,840 --> 00:29:04,160
Speaker 1: I'm a big bill guy, love Bill shout to Joe.

617
00:29:04,560 --> 00:29:06,360
Speaker 2: That's cool, but not the same.

618
00:29:06,480 --> 00:29:06,600
Speaker 1: Rick.

619
00:29:08,760 --> 00:29:10,720
Speaker 4: If they came to you and offered you something like that,

620
00:29:10,840 --> 00:29:13,520
Speaker 4: would you be willing to turn over? He says, Okay,

621
00:29:13,920 --> 00:29:17,320
Speaker 4: I'll do X amount of shows for this amount of money.

622
00:29:17,760 --> 00:29:20,920
Speaker 4: Y'all take, y'all sell whatever y'all gonna give me X.

623
00:29:21,440 --> 00:29:22,160
Speaker 5: I'm cool with it.

624
00:29:22,560 --> 00:29:23,400
Speaker 2: Well, if who said that.

625
00:29:23,720 --> 00:29:25,960
Speaker 4: If let's just say a Spotify, one of these big

626
00:29:26,040 --> 00:29:29,880
Speaker 4: conglomerates right now, Netflix, Amazon is still and they don't

627
00:29:29,920 --> 00:29:33,560
Speaker 4: do as much as they once did. Want what is

628
00:29:33,640 --> 00:29:36,480
Speaker 4: that wandering wave and all those guys. They say, Joe,

629
00:29:37,640 --> 00:29:39,800
Speaker 4: we're gonna take up the Joe, Butden, we're gonna take

630
00:29:39,880 --> 00:29:42,800
Speaker 4: up the umbrella. We're gonna give you X amount of

631
00:29:42,840 --> 00:29:46,560
Speaker 4: dollars and then we're going to sell everything, kind of

632
00:29:46,600 --> 00:29:47,720
Speaker 4: like what they do with Joe Rogan.

633
00:29:47,760 --> 00:29:48,600
Speaker 5: I think Joe got a.

634
00:29:48,600 --> 00:29:50,960
Speaker 1: Five year, two hundred and fifty million dollar deal.

635
00:29:51,120 --> 00:29:52,200
Speaker 5: So they come to Joe Rogan.

636
00:29:52,280 --> 00:29:54,920
Speaker 4: I've bean come to Joe say Joe, we got a

637
00:29:54,960 --> 00:29:57,200
Speaker 4: five year, two hundred million dollar deal. We just want

638
00:29:57,240 --> 00:29:58,040
Speaker 4: to take over everything.

639
00:29:58,400 --> 00:30:02,120
Speaker 2: Probably not, probably not.

640
00:30:03,720 --> 00:30:06,920
Speaker 1: It's not where I'm at right now, I'm forty five,

641
00:30:07,840 --> 00:30:12,080
Speaker 1: Like I still feel spry, I still feel like I

642
00:30:12,200 --> 00:30:15,040
Speaker 1: don't feel like the aging artists that needs to go.

643
00:30:15,240 --> 00:30:20,520
Speaker 2: Sell his catalog. Oh okay, okay, and I'm building catalog. Yeah,

644
00:30:20,640 --> 00:30:24,080
Speaker 2: I'm building catalog well, and I know.

645
00:30:24,120 --> 00:30:29,040
Speaker 5: What I make right now, so they'll able they have

646
00:30:29,120 --> 00:30:29,840
Speaker 5: a double then huh.

647
00:30:30,360 --> 00:30:31,480
Speaker 2: And we'll talk to anybody.

648
00:30:31,520 --> 00:30:33,360
Speaker 1: I mean don't don't, don't get me wrong, We'll we'll

649
00:30:33,480 --> 00:30:37,720
Speaker 1: we'll talk to anybody and probably are talking to most.

650
00:30:37,520 --> 00:30:43,000
Speaker 2: Of them, right but the deal would have to be boutique.

651
00:30:43,720 --> 00:30:45,080
Speaker 5: Are you looking to scale?

652
00:30:45,160 --> 00:30:48,360
Speaker 4: Are you looking to have more and stuff like say,

653
00:30:48,480 --> 00:30:51,840
Speaker 4: like uh, like Netflix they're trying to they're getting podcasted

654
00:30:51,840 --> 00:30:54,880
Speaker 4: and trying to develop their podcast division. Or you look

655
00:30:54,920 --> 00:30:57,240
Speaker 4: at some of these other Amazon who's trying to develop

656
00:30:57,280 --> 00:30:59,320
Speaker 4: their podcast division. Is that what you're trying to do

657
00:30:59,360 --> 00:31:01,320
Speaker 4: with Joe Budden or you trying to develop a podcast

658
00:31:01,360 --> 00:31:04,400
Speaker 4: division where you have you know, obviously somebody maybe he'll

659
00:31:04,440 --> 00:31:07,040
Speaker 4: pop and then somebody in motivation and somebody in fitness

660
00:31:07,120 --> 00:31:09,040
Speaker 4: and somebody in you know, relationship.

661
00:31:09,120 --> 00:31:11,200
Speaker 5: Are you trying Is that the direction that you're trying

662
00:31:11,200 --> 00:31:11,480
Speaker 5: to go in?

663
00:31:11,920 --> 00:31:16,240
Speaker 1: Maybe maybe right now focused on getting as many eyes

664
00:31:16,320 --> 00:31:21,760
Speaker 1: as possible on the Joe Budden podcasts and our exclusive

665
00:31:21,880 --> 00:31:26,160
Speaker 1: content that we drop on Patreon, and from that, you

666
00:31:26,280 --> 00:31:29,120
Speaker 1: know we have we have other shows. We have Podwise,

667
00:31:29,280 --> 00:31:32,600
Speaker 1: which is a huge success. We got the Inn and

668
00:31:32,720 --> 00:31:35,600
Speaker 1: Mark Show. Like, I want to be nimble enough, Shannon,

669
00:31:35,680 --> 00:31:38,160
Speaker 1: to always be able to go do a show right,

670
00:31:38,800 --> 00:31:41,280
Speaker 1: whether that be a financihow a sports show.

671
00:31:41,320 --> 00:31:41,520
Speaker 5: Yeah.

672
00:31:41,520 --> 00:31:44,640
Speaker 1: I want to be nimble enough and have the staff

673
00:31:44,720 --> 00:31:47,400
Speaker 1: in place to any idea that we think of we

674
00:31:47,520 --> 00:31:50,680
Speaker 1: can go execute, whether it be a doc, whether it be.

675
00:31:50,720 --> 00:31:53,280
Speaker 2: A comedy, whatever it is. So I always want to

676
00:31:53,320 --> 00:31:54,800
Speaker 2: do that right this second.

677
00:31:56,120 --> 00:31:58,560
Speaker 1: No, it's too much fun stuff happening out here with

678
00:31:58,640 --> 00:32:01,240
Speaker 1: all of these, all of these platforms for me to

679
00:32:01,320 --> 00:32:02,720
Speaker 1: be there right now.

680
00:32:03,200 --> 00:32:05,200
Speaker 4: After watching a close friend grow through a loss a

681
00:32:05,200 --> 00:32:07,640
Speaker 4: few years back, I saw how quickly grief can turn

682
00:32:07,680 --> 00:32:10,640
Speaker 4: the financial stress. No one deserves that feeling I saw

683
00:32:10,760 --> 00:32:13,160
Speaker 4: him feel, and I mean no one. No matter what

684
00:32:13,280 --> 00:32:16,120
Speaker 4: I offered to help, it wasn't enough. I promised my

685
00:32:16,240 --> 00:32:18,440
Speaker 4: family I would never make them feel the same way

686
00:32:18,560 --> 00:32:21,360
Speaker 4: my buddy felt. Trust me, that experience of watching a

687
00:32:21,440 --> 00:32:24,880
Speaker 4: close friend grow through financial stress while grieving changed how

688
00:32:24,920 --> 00:32:27,880
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689
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690
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691
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700
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701
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Speaker 5: Com slash shay shape.

702
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703
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704
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Speaker 5: Application times and rates.

705
00:33:13,280 --> 00:33:16,320
Speaker 4: May vary in the process of scaling on which if

706
00:33:16,360 --> 00:33:18,800
Speaker 4: you scale, are you saying, Okay, I have the Joe

707
00:33:18,840 --> 00:33:20,880
Speaker 4: Button podcast, but I don't need to be a part

708
00:33:20,960 --> 00:33:24,040
Speaker 4: of everything that's going on in the Joe Budden universe.

709
00:33:24,440 --> 00:33:28,680
Speaker 2: Yeah, yeah, definitely and hopefully yes and hopefully.

710
00:33:29,160 --> 00:33:31,480
Speaker 4: But like you said, you're like, man, I'm young, I'm

711
00:33:31,520 --> 00:33:33,680
Speaker 4: spryed and listen that you talk and I see how

712
00:33:33,680 --> 00:33:36,920
Speaker 4: you're like, Man, I'm just forty five. You get excited

713
00:33:37,000 --> 00:33:38,720
Speaker 4: to get up out of bed and go do what

714
00:33:38,840 --> 00:33:40,920
Speaker 4: you do every day, and that's the kind of motivation

715
00:33:41,040 --> 00:33:42,400
Speaker 4: that you got to have to be successful.

716
00:33:42,560 --> 00:33:46,680
Speaker 1: I'm living an absolute dream. I make no, make no

717
00:33:46,840 --> 00:33:52,400
Speaker 1: mistake about it. I get to wake up, live, eat,

718
00:33:52,880 --> 00:33:59,200
Speaker 1: dream and shit music as a music lover, right, Like

719
00:33:59,240 --> 00:34:02,880
Speaker 1: I want to hear my favorite song enough to be

720
00:34:03,000 --> 00:34:05,080
Speaker 1: good if I never hear it again. I'm that type

721
00:34:05,080 --> 00:34:07,720
Speaker 1: of guy, Like I really loved this. I'm talking to

722
00:34:07,800 --> 00:34:11,960
Speaker 1: my friends every day. You're talking to somebody whose road

723
00:34:12,320 --> 00:34:16,840
Speaker 1: wasn't the school and more schooling and then work and

724
00:34:17,040 --> 00:34:20,200
Speaker 1: then yeah, my story, I don't come from none of that.

725
00:34:20,440 --> 00:34:24,600
Speaker 1: So from my start to where I am, yeah, no,

726
00:34:25,200 --> 00:34:29,439
Speaker 1: why would you not do more? Why would you slow down?

727
00:34:29,640 --> 00:34:33,040
Speaker 1: Why would you not dedicate every second to this shit,

728
00:34:33,880 --> 00:34:36,879
Speaker 1: especially that's before you get to reaping the fruits. Yes,

729
00:34:37,120 --> 00:34:41,040
Speaker 1: the fruits of it, that's awesome, But just without that,

730
00:34:41,400 --> 00:34:43,440
Speaker 1: how could you not want to do what's the alternative?

731
00:34:43,760 --> 00:34:45,759
Speaker 4: Because I think the thing is for you, Joe, and

732
00:34:45,880 --> 00:34:49,279
Speaker 4: kind of myself, is that we found something that we

733
00:34:49,400 --> 00:34:52,520
Speaker 4: really love doing. How many people out there really enjoy

734
00:34:52,640 --> 00:34:53,399
Speaker 4: going through their job?

735
00:34:53,840 --> 00:34:54,040
Speaker 5: Well?

736
00:34:54,239 --> 00:34:57,360
Speaker 2: I well today, yeah, today.

737
00:34:57,760 --> 00:35:01,920
Speaker 1: I think that number is should be projected to change

738
00:35:02,000 --> 00:35:06,120
Speaker 1: if you look at the next ten years. Okay, but today, Yeah,

739
00:35:06,120 --> 00:35:08,120
Speaker 1: But I encourage everybody out there to find something that

740
00:35:08,160 --> 00:35:10,759
Speaker 1: they're passionate about. Right, Like, even if you going to

741
00:35:10,880 --> 00:35:14,120
Speaker 1: work every day, still when you get off work, do

742
00:35:14,280 --> 00:35:16,880
Speaker 1: something that you're passionate about for that to ignite that

743
00:35:17,080 --> 00:35:18,200
Speaker 1: other shit that's you.

744
00:35:19,440 --> 00:35:21,960
Speaker 4: Yeah, but that's the thing, like how many time you'd

745
00:35:21,960 --> 00:35:24,959
Speaker 4: have heard something bad, I hate this job? Whoo should

746
00:35:25,000 --> 00:35:28,800
Speaker 4: be laughing to shift over? It's hard to do that

747
00:35:28,920 --> 00:35:31,160
Speaker 4: for twenty thirty and a lot of people do that, Joe.

748
00:35:31,320 --> 00:35:33,520
Speaker 4: We found something. Look, I was a professional athlete.

749
00:35:33,520 --> 00:35:35,560
Speaker 5: I enjoyed it. You was in the rap game. You

750
00:35:35,800 --> 00:35:38,680
Speaker 5: enjoyed it. You and everybody doesn't get the transition.

751
00:35:38,760 --> 00:35:41,520
Speaker 4: Everybody doesn't get to have something they enjoy doing and

752
00:35:41,640 --> 00:35:45,080
Speaker 4: then find something else they enjoy doing just as much, if.

753
00:35:45,000 --> 00:35:46,000
Speaker 2: Not more, not more.

754
00:35:46,440 --> 00:35:49,200
Speaker 1: Yeah, you and I've been very, very blessed. A whole

755
00:35:49,239 --> 00:35:53,359
Speaker 1: lot of people aren't blessed like that. Joe, yeah, yeah, Well,

756
00:35:55,760 --> 00:35:58,920
Speaker 1: don't try to trick me in the sash. No, no,

757
00:35:59,080 --> 00:36:02,239
Speaker 1: but but they're not it's but it's it's true.

758
00:36:02,239 --> 00:36:04,920
Speaker 5: It's true. But listen, go ahead.

759
00:36:04,920 --> 00:36:08,080
Speaker 1: As much as eggs costs to have a to have

760
00:36:08,280 --> 00:36:11,680
Speaker 1: a job, much of my head, a couple of heads

761
00:36:11,719 --> 00:36:12,200
Speaker 1: of myself.

762
00:36:12,400 --> 00:36:14,880
Speaker 2: No, honestly, And if you're living in New York, New

763
00:36:14,960 --> 00:36:16,239
Speaker 2: York is expensive.

764
00:36:16,960 --> 00:36:19,200
Speaker 5: New York is New York, New Jersey.

765
00:36:19,640 --> 00:36:22,279
Speaker 2: It is criminal. What the is going on out here?

766
00:36:22,320 --> 00:36:24,279
Speaker 5: I just left California after eight year. You ain't gonna

767
00:36:24,320 --> 00:36:25,200
Speaker 5: tell me, man.

768
00:36:25,320 --> 00:36:26,200
Speaker 2: Oh my lord.

769
00:36:26,480 --> 00:36:30,560
Speaker 1: So so if if you can feed yourself and shelter yourself,

770
00:36:30,760 --> 00:36:33,680
Speaker 1: you're you're blessed. If you're healthy. If you're healthy, then

771
00:36:33,880 --> 00:36:38,080
Speaker 1: then you're blessed. We're blessed in a different way, in

772
00:36:38,160 --> 00:36:41,560
Speaker 1: a different way. But that's not the norm. No, that's

773
00:36:41,719 --> 00:36:42,520
Speaker 1: that's not the norm.

774
00:36:42,600 --> 00:36:44,680
Speaker 2: Man. I'm not even gonna sit there and pitch it

775
00:36:44,800 --> 00:36:45,120
Speaker 2: like it is.

776
00:36:45,920 --> 00:36:48,560
Speaker 4: For the longest time, you two was the only really

777
00:36:48,640 --> 00:36:53,160
Speaker 4: space that podcasts live. Uh, they're still being with the ads.

778
00:36:53,400 --> 00:36:56,080
Speaker 4: But you see Netflix coming in and they got boatloads

779
00:36:56,120 --> 00:36:57,680
Speaker 4: of money. Should you too be worried?

780
00:36:59,320 --> 00:37:05,400
Speaker 2: If you ask me? Yeah, yeah, could you YouTube.

781
00:37:05,200 --> 00:37:07,520
Speaker 5: Wants to be a network. Netflix wants to be a network.

782
00:37:07,560 --> 00:37:08,960
Speaker 5: But Joe, you know this.

783
00:37:09,160 --> 00:37:11,520
Speaker 4: In order for YouTube be considered the network, you have

784
00:37:11,680 --> 00:37:14,680
Speaker 4: to have live sporting events. And what if YouTube done,

785
00:37:14,960 --> 00:37:18,240
Speaker 4: they got the NFL? What if Netflix done got the NFL?

786
00:37:18,320 --> 00:37:21,440
Speaker 4: With Amazon, what do they do get NFL and basketball?

787
00:37:21,600 --> 00:37:23,640
Speaker 4: So if you want to be taken serious.

788
00:37:23,360 --> 00:37:27,400
Speaker 1: In paramount got UFC. Right, So at w at ww

789
00:37:27,640 --> 00:37:29,360
Speaker 1: you see when you see where they're going with this. Yeah, no,

790
00:37:29,440 --> 00:37:33,120
Speaker 1: they're playing big boy games. Yeah there with big boy

791
00:37:33,200 --> 00:37:39,239
Speaker 1: dollars for sure. And YouTube has always operated as the

792
00:37:39,400 --> 00:37:44,480
Speaker 1: loan well well in the sea. Everybody was there, yeah,

793
00:37:44,520 --> 00:37:47,440
Speaker 1: already because that's where the eyes were and that was

794
00:37:47,520 --> 00:37:52,280
Speaker 1: back since way back. So now right, you have somebody

795
00:37:52,400 --> 00:37:57,160
Speaker 1: over there. Should have seen so many stars. They should

796
00:37:57,200 --> 00:38:02,640
Speaker 1: have They should have seen the kids doing baby music.

797
00:38:02,800 --> 00:38:06,200
Speaker 1: They should have seen the Low five, the low Fi

798
00:38:06,360 --> 00:38:09,920
Speaker 1: music channel guy. They should have saw the the it

799
00:38:10,080 --> 00:38:11,240
Speaker 1: was before there was no tub.

800
00:38:11,440 --> 00:38:11,920
Speaker 2: They should have.

801
00:38:11,920 --> 00:38:17,600
Speaker 1: Saw the small independent movie guys, the director guys, the podcasters,

802
00:38:18,120 --> 00:38:21,680
Speaker 1: you had them all. So now we're in twenty twenty six.

803
00:38:21,800 --> 00:38:25,200
Speaker 1: Eventually somebody else wants somebody else in the sea had

804
00:38:25,239 --> 00:38:28,920
Speaker 1: a dick. Yeah, somebody else had a wallet and now

805
00:38:29,880 --> 00:38:32,279
Speaker 1: they see what you well, they may see more than

806
00:38:32,320 --> 00:38:34,239
Speaker 1: you see, and we have to find out about that.

807
00:38:34,400 --> 00:38:38,080
Speaker 1: But did somebody else with a checkbook? That's coming to

808
00:38:38,280 --> 00:38:41,600
Speaker 1: pull your biggest and not just not just they're coming

809
00:38:41,640 --> 00:38:43,399
Speaker 1: to pull from everybody pulled from?

810
00:38:43,760 --> 00:38:47,480
Speaker 2: Right? That was barstool, That was funume, That was I hear?

811
00:38:48,000 --> 00:38:48,960
Speaker 2: Where have any pooled from?

812
00:38:49,200 --> 00:38:51,200
Speaker 1: If I were YouTube, I would be concerned about what

813
00:38:51,320 --> 00:38:53,880
Speaker 1: that meant for again, not today, but everything is projecting

814
00:38:54,160 --> 00:38:55,799
Speaker 1: ten years, five to ten years from now.

815
00:38:56,200 --> 00:38:58,000
Speaker 2: What does that mean? My little sister right now.

816
00:38:58,000 --> 00:39:01,000
Speaker 1: Is twelve years old, and the next five to ten

817
00:39:01,080 --> 00:39:04,359
Speaker 1: you're talking about seventeen, twenty two years old.

818
00:39:04,440 --> 00:39:07,719
Speaker 2: How is she going to be consuming things? How is

819
00:39:07,840 --> 00:39:09,680
Speaker 2: that age group gonna digest?

820
00:39:09,840 --> 00:39:12,200
Speaker 1: Where are they gonna go? So it'll be interesting to

821
00:39:12,200 --> 00:39:14,040
Speaker 1: see what happens. But if I were YouTube, I'll be

822
00:39:14,080 --> 00:39:14,800
Speaker 1: having a meeting about it.

823
00:39:15,000 --> 00:39:19,480
Speaker 5: Wow, good friend of yours. You guys go back and forth.

824
00:39:19,640 --> 00:39:25,160
Speaker 4: Charlemagne man two hundred million to do his Black Thanks Network,

825
00:39:25,640 --> 00:39:28,080
Speaker 4: his podcast. Congratulations Charlemagne on that.

826
00:39:28,360 --> 00:39:31,640
Speaker 1: Indeed, when you heard when you heard the news like

827
00:39:32,080 --> 00:39:34,400
Speaker 1: there was somebody, there was a Joe, butdon there was

828
00:39:34,440 --> 00:39:35,279
Speaker 1: somebody in the Joe.

829
00:39:35,320 --> 00:39:37,600
Speaker 5: Butden that looked kind of looked like us, Charla Bay.

830
00:39:37,640 --> 00:39:42,160
Speaker 4: I mean a joke like two hundred million, Like damn, congratulations,

831
00:39:42,200 --> 00:39:44,680
Speaker 4: that's kudo. Don't hate Okay, let me see if I

832
00:39:44,719 --> 00:39:47,000
Speaker 4: can get get my group together and see what we can.

833
00:39:46,920 --> 00:39:47,279
Speaker 2: Come up with.

834
00:39:47,360 --> 00:39:49,759
Speaker 1: You can't hate about that. You can't hate about that.

835
00:39:50,160 --> 00:39:52,799
Speaker 1: If you wanted to hate them, that wasn't the time

836
00:39:53,120 --> 00:39:53,560
Speaker 1: right to do it.

837
00:39:54,040 --> 00:39:54,480
Speaker 2: You can't.

838
00:39:54,840 --> 00:39:57,400
Speaker 1: That's that's that's a black man who put the work in,

839
00:39:58,000 --> 00:40:00,680
Speaker 1: who did it his way, with his idea, and at

840
00:40:00,680 --> 00:40:03,880
Speaker 1: the end of the road, uh found a way to

841
00:40:03,920 --> 00:40:05,880
Speaker 1: bump into that type of and not bump into it.

842
00:40:05,920 --> 00:40:08,759
Speaker 1: That's not browording, but to end up with that type

843
00:40:08,760 --> 00:40:12,320
Speaker 1: of headline. So there is nothing that you git on

844
00:40:12,440 --> 00:40:15,160
Speaker 1: with that. It's inspiring, Barry, this inspiring.

845
00:40:15,960 --> 00:40:18,040
Speaker 5: Were you were you originally cast to be a member

846
00:40:18,120 --> 00:40:21,279
Speaker 5: of the Breakfast Club? No, where'd you get that? Who

847
00:40:21,320 --> 00:40:22,640
Speaker 5: you spoke to? I just asked it.

848
00:40:22,760 --> 00:40:26,360
Speaker 1: I just I mean, I was so happy to be

849
00:40:26,480 --> 00:40:30,799
Speaker 1: coming here mess free because I don't have current mess

850
00:40:31,440 --> 00:40:32,320
Speaker 1: But who told you that?

851
00:40:32,520 --> 00:40:33,359
Speaker 5: Where did you get that from?

852
00:40:33,480 --> 00:40:35,840
Speaker 2: I just I mean, look, that's a good that was

853
00:40:35,920 --> 00:40:36,399
Speaker 2: a good one.

854
00:40:37,320 --> 00:40:39,480
Speaker 5: No, no, I was never I don't know, I don't know.

855
00:40:39,600 --> 00:40:42,200
Speaker 2: I mean, you got my name was in a hat.

856
00:40:42,600 --> 00:40:48,080
Speaker 1: My name was in the hat uh at inception when

857
00:40:48,120 --> 00:40:51,200
Speaker 1: they were tossing some ideas around when they really didn't

858
00:40:51,239 --> 00:40:54,360
Speaker 1: have a title yet. I went to one dinner with

859
00:40:55,640 --> 00:40:57,319
Speaker 1: somebody concerning that, but I.

860
00:40:57,480 --> 00:41:02,600
Speaker 2: Was never h I was never in further talked about it.

861
00:41:04,120 --> 00:41:04,839
Speaker 2: That was a good one.

862
00:41:06,560 --> 00:41:09,640
Speaker 4: I mean, we do our research. We somebody over there, somebody,

863
00:41:09,800 --> 00:41:13,240
Speaker 4: we do our research. The Complex show every day Struggle.

864
00:41:13,680 --> 00:41:14,959
Speaker 4: How did that show change in life?

865
00:41:16,400 --> 00:41:19,520
Speaker 1: It changed every It changed everything about my life, everything

866
00:41:19,560 --> 00:41:20,120
Speaker 1: about my life.

867
00:41:20,200 --> 00:41:20,800
Speaker 2: It was college.

868
00:41:20,960 --> 00:41:23,799
Speaker 1: It was going to college for me because I've never gone,

869
00:41:24,000 --> 00:41:29,640
Speaker 1: so to wake up at six in the morning, head

870
00:41:29,680 --> 00:41:31,360
Speaker 1: into the city from Jersey and.

871
00:41:32,880 --> 00:41:35,200
Speaker 2: Just kick it with people, just kick it, just kick

872
00:41:35,280 --> 00:41:35,759
Speaker 2: it with people.

873
00:41:35,840 --> 00:41:39,000
Speaker 1: And again, all the learning that happened for me, all

874
00:41:39,080 --> 00:41:43,799
Speaker 1: of the education I got from Complex, it was it was.

875
00:41:45,280 --> 00:41:45,680
Speaker 2: That time.

876
00:41:45,840 --> 00:41:47,840
Speaker 1: That time was everything for me. It was the education

877
00:41:48,040 --> 00:41:51,080
Speaker 1: we had fun. I think we changed the landscape of

878
00:41:51,320 --> 00:41:55,080
Speaker 1: media at that show. It was a huge rebranding tool

879
00:41:55,760 --> 00:41:58,320
Speaker 1: for me, which was a large part of what I

880
00:41:58,480 --> 00:42:01,719
Speaker 1: was doing it for. Right, I thought people might have

881
00:42:02,120 --> 00:42:07,560
Speaker 1: had the wrong impression of me, and all good things

882
00:42:07,640 --> 00:42:09,800
Speaker 1: came from it. All great things came from.

883
00:42:09,680 --> 00:42:11,440
Speaker 5: Would you consider you guys for the first take of

884
00:42:11,520 --> 00:42:11,919
Speaker 5: hip hop?

885
00:42:12,440 --> 00:42:12,680
Speaker 2: Yeah?

886
00:42:13,320 --> 00:42:16,879
Speaker 1: Yeah, yeah, first take cold piece of definitely inspiration for sure.

887
00:42:17,600 --> 00:42:22,400
Speaker 1: That debate style, that debate style was hot. There was

888
00:42:22,480 --> 00:42:27,040
Speaker 1: the conversation going on in hip hop about the ogs

889
00:42:27,520 --> 00:42:32,040
Speaker 1: and the younger the younger generation, and how we should

890
00:42:32,080 --> 00:42:34,400
Speaker 1: be kind and treat each other and speak to each other.

891
00:42:34,480 --> 00:42:35,880
Speaker 1: So all of that was hot at the time, and

892
00:42:37,320 --> 00:42:39,520
Speaker 1: Complex knew what to do with it. They marketed it right,

893
00:42:39,600 --> 00:42:41,680
Speaker 1: they put it in front of the right people. It

894
00:42:41,760 --> 00:42:43,400
Speaker 1: took off, hit changed everything.

895
00:42:43,680 --> 00:42:45,120
Speaker 5: Could that for Matt work today?

896
00:42:45,800 --> 00:42:46,000
Speaker 2: Yeah?

897
00:42:47,080 --> 00:42:52,920
Speaker 1: Yeah, Today's so much is personality driven. It is it's

898
00:42:52,960 --> 00:42:57,200
Speaker 1: in our hands today. So get the right personalities. If

899
00:42:57,239 --> 00:42:59,280
Speaker 1: you get the right personalities, I ain't thing to work today.

900
00:42:59,840 --> 00:43:01,279
Speaker 1: And there's so many people out there.

901
00:43:03,480 --> 00:43:04,920
Speaker 4: How much you was making so they come to you

902
00:43:05,040 --> 00:43:07,080
Speaker 4: to say, look, we got this, we got this idea

903
00:43:07,760 --> 00:43:10,400
Speaker 4: because a lot of times like or an idea like

904
00:43:10,560 --> 00:43:13,320
Speaker 4: man just for me to get on television. I'll take whatever,

905
00:43:13,920 --> 00:43:16,359
Speaker 4: because I remember what I was playing Joe, But coach

906
00:43:16,400 --> 00:43:18,000
Speaker 4: you used to command me. You know what I love

907
00:43:18,040 --> 00:43:21,120
Speaker 4: about Shark Shark would play this game for free, and

908
00:43:21,200 --> 00:43:23,080
Speaker 4: I would always say, but I'm gonna need everybody else

909
00:43:23,080 --> 00:43:23,759
Speaker 4: to play for free too.

910
00:43:23,880 --> 00:43:25,520
Speaker 5: It ain't gonna be the only BOE for free for free.

911
00:43:25,880 --> 00:43:27,759
Speaker 5: If everybody playing for free, I'll play it for free,

912
00:43:28,200 --> 00:43:29,399
Speaker 5: but you've not fit to pay them.

913
00:43:29,600 --> 00:43:31,520
Speaker 4: And I played, and I get paid and I played

914
00:43:31,640 --> 00:43:33,640
Speaker 4: play for free. So when you look at it, it

915
00:43:33,760 --> 00:43:35,239
Speaker 4: had to be a small amount of mean cause it

916
00:43:35,480 --> 00:43:37,920
Speaker 4: was a new show. You don't getting just a complex.

917
00:43:37,920 --> 00:43:38,759
Speaker 2: I wasn't making no money.

918
00:43:38,800 --> 00:43:41,200
Speaker 5: You weren't making no money. No, I wasn't making dollars.

919
00:43:41,360 --> 00:43:43,839
Speaker 2: No, I wasn't making no money on Complex.

920
00:43:44,520 --> 00:43:49,000
Speaker 1: Hell no, I was making enough to keep you coming back,

921
00:43:49,120 --> 00:43:53,880
Speaker 1: drive back into the city again. Money never moved me. Okay,

922
00:43:55,000 --> 00:43:57,640
Speaker 1: that's never what I was doing anything for with with

923
00:43:57,840 --> 00:44:01,680
Speaker 1: with hip hop. I love this shit and I wanted

924
00:44:01,760 --> 00:44:04,560
Speaker 1: to be considered the best from people I thought was

925
00:44:04,920 --> 00:44:07,880
Speaker 1: the best. And then I got a record deal and

926
00:44:07,960 --> 00:44:10,279
Speaker 1: bumped my head all these times like oh shit, it's

927
00:44:10,320 --> 00:44:12,720
Speaker 1: a music business and again more education.

928
00:44:14,320 --> 00:44:16,759
Speaker 2: So no, I wouldn't make no damn money on Complex.

929
00:44:16,840 --> 00:44:20,200
Speaker 2: Hell no, not at all, not at all. But when

930
00:44:20,239 --> 00:44:23,200
Speaker 2: you that was the last time I was underpaid.

931
00:44:22,920 --> 00:44:25,560
Speaker 4: But it's a situation that once you fouled out that

932
00:44:25,680 --> 00:44:28,319
Speaker 4: they were making money and they weren't paying you any money.

933
00:44:28,480 --> 00:44:29,919
Speaker 4: Is that when you like win in and say okay,

934
00:44:30,040 --> 00:44:33,120
Speaker 4: well I want to make X and they're like, so

935
00:44:33,239 --> 00:44:35,120
Speaker 4: how did you why did you end up leaving the show?

936
00:44:35,880 --> 00:44:41,320
Speaker 1: Well, I finished my contract. My contract was nine months.

937
00:44:43,480 --> 00:44:46,600
Speaker 1: They weren't looking to renew it. I had a child

938
00:44:46,680 --> 00:44:50,600
Speaker 1: on the way, okay, and that was the end. We

939
00:44:50,680 --> 00:44:55,040
Speaker 1: weren't on the greatest of terms because of how I

940
00:44:55,200 --> 00:44:58,520
Speaker 1: valued the show versus how they valued the show. And

941
00:44:59,040 --> 00:45:01,200
Speaker 1: we tried a few times to come back to the table,

942
00:45:01,320 --> 00:45:04,440
Speaker 1: but nothing really ever came from that. But and and

943
00:45:04,640 --> 00:45:11,040
Speaker 1: by then everything that's when the deals became a lot

944
00:45:11,120 --> 00:45:15,360
Speaker 1: more lucrative. It was that point on complex was approving ground.

945
00:45:16,160 --> 00:45:18,840
Speaker 1: That show was like a proving ground of sorts.

946
00:45:19,000 --> 00:45:21,359
Speaker 5: That was your proof of concept that Joe Budden can sell.

947
00:45:21,840 --> 00:45:24,440
Speaker 1: Oh yeah, oh yeah, we were yeah, we were out

948
00:45:24,440 --> 00:45:27,360
Speaker 1: of here. We were out of here. Everybody, everybody was

949
00:45:27,400 --> 00:45:28,359
Speaker 1: ready to talk at that point.

950
00:45:28,480 --> 00:45:31,319
Speaker 4: But when you do reality do when you do reality TV,

951
00:45:31,560 --> 00:45:34,839
Speaker 4: obviously some conflict has to be a part of the show.

952
00:45:35,440 --> 00:45:40,840
Speaker 1: Well, on reality television, yes, on reality television, yes, that

953
00:45:40,960 --> 00:45:41,719
Speaker 1: was right up your alley.

954
00:45:41,840 --> 00:45:45,000
Speaker 2: Huh, Well, which time I have?

955
00:45:45,239 --> 00:45:50,040
Speaker 1: I have? I have many different reality TV experiences, Yeah, yeah,

956
00:45:50,560 --> 00:45:53,200
Speaker 1: I have, I have. I have my first tenure on

957
00:45:53,840 --> 00:45:56,440
Speaker 1: Love and hip Hop when I had the stupid vests

958
00:45:56,600 --> 00:45:59,520
Speaker 1: on and my barber was putting all the stupid shit

959
00:45:59,560 --> 00:46:01,880
Speaker 1: in my face and I was high off Molly's, so

960
00:46:02,120 --> 00:46:04,120
Speaker 1: I couldn't even look at myself and say, hey, what

961
00:46:04,239 --> 00:46:05,120
Speaker 1: the fuck are you doing?

962
00:46:05,239 --> 00:46:09,120
Speaker 2: Right right? And I did that for years and then

963
00:46:09,200 --> 00:46:11,879
Speaker 2: sprinkling some exes. That was a mess.

964
00:46:12,080 --> 00:46:16,279
Speaker 1: Yes, and more importantly than that, the contract may not

965
00:46:16,440 --> 00:46:19,720
Speaker 1: have been the greatest for all of these different reasons.

966
00:46:19,760 --> 00:46:24,399
Speaker 2: So cool, But then I think I had a couple's therapy. Yeah,

967
00:46:24,640 --> 00:46:27,280
Speaker 2: stant you like interesting?

968
00:46:27,600 --> 00:46:28,839
Speaker 5: You like reality TV?

969
00:46:29,120 --> 00:46:30,040
Speaker 2: I like I like.

970
00:46:31,320 --> 00:46:33,960
Speaker 1: I'm a fan of reality and if you're gonna tape it,

971
00:46:34,080 --> 00:46:38,440
Speaker 1: then let's tape it. That mindset started for me because

972
00:46:38,560 --> 00:46:40,800
Speaker 1: in rap, in the era that I was in in

973
00:46:40,960 --> 00:46:45,600
Speaker 1: hip hop, yes, it was very it was very braggadocious.

974
00:46:45,719 --> 00:46:48,759
Speaker 1: It was very stand on couches with twenty girls and

975
00:46:48,800 --> 00:46:51,600
Speaker 1: the cars and the jewelry. Rappers couldn't even really say

976
00:46:51,600 --> 00:46:54,880
Speaker 1: they had a girlfriend right at that in that era, right,

977
00:46:55,800 --> 00:46:58,680
Speaker 1: I didn't have the label support to where that would

978
00:46:58,719 --> 00:47:00,920
Speaker 1: ever be my story, And that's not who I was.

979
00:47:01,080 --> 00:47:06,440
Speaker 1: I was an introverted kid who suffered with addiction issues.

980
00:47:06,719 --> 00:47:11,520
Speaker 2: That that was my story. So yeah, I forgot what

981
00:47:11,560 --> 00:47:12,560
Speaker 2: I was saying just that fast.

982
00:47:12,680 --> 00:47:13,919
Speaker 5: No, you say reality TV.

983
00:47:14,160 --> 00:47:17,600
Speaker 1: Oh so yeah, that was my mindset right, Like in

984
00:47:17,840 --> 00:47:21,160
Speaker 1: two thousand and six, I can cut a camera on

985
00:47:21,760 --> 00:47:24,759
Speaker 1: and just show who I am for real and my

986
00:47:24,920 --> 00:47:28,680
Speaker 1: real life and my real relationship and my day to

987
00:47:28,800 --> 00:47:30,360
Speaker 1: day travels.

988
00:47:30,360 --> 00:47:33,520
Speaker 2: I guess some of what the streamers are are doing now,

989
00:47:34,000 --> 00:47:35,800
Speaker 2: and that worked.

990
00:47:36,600 --> 00:47:37,040
Speaker 5: That worked.

991
00:47:37,040 --> 00:47:40,520
Speaker 2: Anytime I was authentic, it worked, So I try to

992
00:47:40,560 --> 00:47:41,400
Speaker 2: always be authentic.

993
00:47:41,960 --> 00:47:42,839
Speaker 5: You can only be Joe.

994
00:47:43,760 --> 00:47:46,479
Speaker 2: Well that I can be better better than anybody else.

995
00:47:46,760 --> 00:47:50,200
Speaker 5: You have a viral encounter on the show with Lil YACHTI, and.

996
00:47:52,400 --> 00:47:55,920
Speaker 4: I mean maybe that that you guys rectified that situation

997
00:47:56,040 --> 00:47:57,359
Speaker 4: because he ends up getting apart.

998
00:47:57,520 --> 00:47:58,840
Speaker 5: He kind of you know, he kind of followed the

999
00:47:58,880 --> 00:48:02,920
Speaker 5: same path you podcast, but he while.

1000
00:48:02,800 --> 00:48:05,000
Speaker 1: We do it, we leave it to leave a trail. Yeah,

1001
00:48:05,120 --> 00:48:06,839
Speaker 1: we do it to leave a trail for the people

1002
00:48:06,920 --> 00:48:09,279
Speaker 1: coming behind us. That that's a big part of it.

1003
00:48:09,320 --> 00:48:12,880
Speaker 1: Shout out to Yachty. We reckon sound we made up.

1004
00:48:12,920 --> 00:48:15,680
Speaker 1: That's my man. He did a podcast. I came, I

1005
00:48:15,840 --> 00:48:17,480
Speaker 1: came through. I was supposed to go to the show

1006
00:48:17,520 --> 00:48:19,239
Speaker 1: when they were in New York. For they did a

1007
00:48:19,280 --> 00:48:20,960
Speaker 1: million shows in New York and I missed them all.

1008
00:48:21,080 --> 00:48:23,880
Speaker 1: But no, shout out to YACHTI real good podcast.

1009
00:48:23,920 --> 00:48:27,200
Speaker 4: But you know what, Joe, A lot of times people

1010
00:48:27,320 --> 00:48:32,000
Speaker 4: think the biggest in one era area will be the

1011
00:48:32,120 --> 00:48:34,960
Speaker 4: biggest in another era, and it doesn't work like that. No,

1012
00:48:35,520 --> 00:48:37,640
Speaker 4: just because you so let's just say, for the sake

1013
00:48:37,680 --> 00:48:40,680
Speaker 4: of argument, just because you sold fifty million albums, that

1014
00:48:40,800 --> 00:48:43,799
Speaker 4: doesn't mean you can get a podcast and it's gonna

1015
00:48:43,800 --> 00:48:47,080
Speaker 4: take off like that. Yeah, but people think people think

1016
00:48:47,120 --> 00:48:49,840
Speaker 4: it's like that. People think just because they were successful

1017
00:48:49,880 --> 00:48:52,000
Speaker 4: in one genre, they can be successful in another.

1018
00:48:52,080 --> 00:48:57,000
Speaker 1: John, No, No, this thing comes with, like, like we've

1019
00:48:57,040 --> 00:49:00,320
Speaker 1: already stated, so much work gotta be done. It's a

1020
00:49:00,360 --> 00:49:03,480
Speaker 1: twenty four to seven kind of thing, seven days a week.

1021
00:49:04,160 --> 00:49:06,040
Speaker 2: For me. It demands so much.

1022
00:49:06,600 --> 00:49:08,600
Speaker 1: I started focusing on my health, like I got to

1023
00:49:08,680 --> 00:49:10,840
Speaker 1: be able to show up for myself.

1024
00:49:11,160 --> 00:49:14,719
Speaker 4: And because you can't sleep, man, it's all consuming. It's

1025
00:49:14,840 --> 00:49:16,160
Speaker 4: really all consuming.

1026
00:49:15,760 --> 00:49:19,279
Speaker 1: Because all you think about, Okay, who could I get

1027
00:49:19,640 --> 00:49:20,880
Speaker 1: what are we going to talk about?

1028
00:49:21,280 --> 00:49:23,480
Speaker 4: Who do I need to talk? What brands could I get?

1029
00:49:23,840 --> 00:49:25,480
Speaker 4: And let them know that this is what we're doing,

1030
00:49:25,560 --> 00:49:29,719
Speaker 4: this kind of direction. It is like, and you're right, man.

1031
00:49:29,800 --> 00:49:32,160
Speaker 4: If you don't boy, you a.

1032
00:49:32,719 --> 00:49:40,000
Speaker 1: Work out, eat right, less sugar, sleep, rest, rest your mind.

1033
00:49:40,680 --> 00:49:42,680
Speaker 4: It's just hard, though, Joe. It's hard to turn It's

1034
00:49:42,719 --> 00:49:44,320
Speaker 4: hard for me to turn my mind off. I know

1035
00:49:44,400 --> 00:49:45,879
Speaker 4: it's hard for you to turn your mind off.

1036
00:49:46,320 --> 00:49:50,839
Speaker 2: Yeah yeah, But I do a good job of going

1037
00:49:50,880 --> 00:49:52,840
Speaker 2: to bed when I need to go to bed, I

1038
00:49:52,920 --> 00:49:53,839
Speaker 2: do a good job of that. Now.

1039
00:49:53,840 --> 00:49:55,560
Speaker 1: That's my favorite. That's one of my favorite things about

1040
00:49:55,600 --> 00:49:58,960
Speaker 1: being in my forties is the bed and how fast

1041
00:49:59,040 --> 00:50:02,000
Speaker 1: I can get there. Ooh, it's exciting. Really, it is

1042
00:50:02,120 --> 00:50:04,279
Speaker 1: so exciting. You shouldn't mean I'll be in a bed

1043
00:50:04,320 --> 00:50:05,520
Speaker 1: at four thirty if you let me.

1044
00:50:09,760 --> 00:50:11,960
Speaker 4: It's a blessing that a curse for you though. Because

1045
00:50:12,000 --> 00:50:14,680
Speaker 4: you've been in the industry, you've met you've made a

1046
00:50:14,719 --> 00:50:18,600
Speaker 4: lot of friends. But sometimes you didn't make no friends.

1047
00:50:18,680 --> 00:50:23,560
Speaker 5: Giants, dang friends with old bunch. Okay, let me let

1048
00:50:23,640 --> 00:50:28,160
Speaker 5: me let me spit even hearing it, well, don't know.

1049
00:50:29,480 --> 00:50:31,279
Speaker 4: But a lot of times when you're in a when

1050
00:50:31,280 --> 00:50:35,440
Speaker 4: you're in a particular business and you have to critique

1051
00:50:35,520 --> 00:50:38,840
Speaker 4: or talk about someone from said business, they expect favor

1052
00:50:39,040 --> 00:50:39,399
Speaker 4: with Joe.

1053
00:50:39,480 --> 00:50:40,160
Speaker 5: You know what it's like.

1054
00:50:40,280 --> 00:50:42,960
Speaker 4: Man, You've been in here before, so you probably shouldn't

1055
00:50:42,960 --> 00:50:43,800
Speaker 4: take that approach.

1056
00:50:44,160 --> 00:50:46,640
Speaker 5: That what you're because you like me, You're gonna say

1057
00:50:46,680 --> 00:50:47,439
Speaker 5: what's on your mind.

1058
00:50:47,719 --> 00:50:48,239
Speaker 2: That's the thing.

1059
00:50:48,560 --> 00:50:51,520
Speaker 1: You gotta be willing to stand on it. That was

1060
00:50:52,320 --> 00:50:55,680
Speaker 1: when I retired from RAP. I wrestled with this because

1061
00:50:56,560 --> 00:51:01,400
Speaker 1: I'm about to talk about my peers. And for me,

1062
00:51:01,520 --> 00:51:04,600
Speaker 1: I'm like, Okay, you know what, if I'm gonna do it,

1063
00:51:04,640 --> 00:51:07,319
Speaker 1: I'm gonna do it right. Like you can't half step.

1064
00:51:07,480 --> 00:51:07,920
Speaker 5: You cannot.

1065
00:51:08,160 --> 00:51:08,600
Speaker 2: You can't.

1066
00:51:09,560 --> 00:51:12,600
Speaker 1: You can't try to do one thing, and you can't

1067
00:51:12,600 --> 00:51:14,239
Speaker 1: steal second base to keep you foot on first.

1068
00:51:14,280 --> 00:51:15,000
Speaker 2: I say it all the time.

1069
00:51:15,320 --> 00:51:19,400
Speaker 1: So yeah, nah, I dove all the way in and

1070
00:51:19,880 --> 00:51:21,440
Speaker 1: you're gonna feel about it how you feel about it.

1071
00:51:21,600 --> 00:51:23,719
Speaker 1: For me, as long as I'm saying something that I

1072
00:51:23,800 --> 00:51:27,360
Speaker 1: can say to you, I'm attempting to be respectful.

1073
00:51:27,400 --> 00:51:29,279
Speaker 2: I'm not trying not like I got a good heart.

1074
00:51:29,320 --> 00:51:31,359
Speaker 1: I'm not trying to shit on none of y'all out there, right,

1075
00:51:31,840 --> 00:51:35,360
Speaker 1: I'm trying to just critique feel but you get and

1076
00:51:35,440 --> 00:51:36,600
Speaker 1: I'll take what comes from that.

1077
00:51:37,160 --> 00:51:38,839
Speaker 4: But a lot you know, a lot of time, Joe,

1078
00:51:38,920 --> 00:51:42,279
Speaker 4: anytime you're in any business, if they feel if you

1079
00:51:42,400 --> 00:51:44,960
Speaker 4: weren't at the top of the food chain, who are

1080
00:51:45,000 --> 00:51:48,120
Speaker 4: you to critique my career? You wasn't Jay Z, you

1081
00:51:48,400 --> 00:51:51,240
Speaker 4: wasn't him, or you weren't this one. That's how people feel.

1082
00:51:51,760 --> 00:51:54,640
Speaker 4: People feel like, well, I won't Tom Brady. So Shannon,

1083
00:51:54,680 --> 00:51:57,160
Speaker 4: why you comment? I like, well, damn, I can't have

1084
00:51:57,200 --> 00:52:00,480
Speaker 4: an opinion when you're in an all opinion where they

1085
00:52:00,880 --> 00:52:02,920
Speaker 4: That's why they get mad because sit, here's the thing

1086
00:52:03,200 --> 00:52:06,480
Speaker 4: Joe with me, and this is what a prime coach,

1087
00:52:06,520 --> 00:52:09,000
Speaker 4: Prime told me. He say, the reason why it bothers

1088
00:52:09,040 --> 00:52:11,320
Speaker 4: them is that they can't punch holes in your resume

1089
00:52:12,120 --> 00:52:14,399
Speaker 4: because you was an All Pro. You want Super Bowl,

1090
00:52:14,520 --> 00:52:17,080
Speaker 4: you went to Pro Bowl and you got that gold jacket.

1091
00:52:17,120 --> 00:52:19,799
Speaker 4: I want to less than four hundred men of thirty

1092
00:52:19,880 --> 00:52:22,760
Speaker 4: thousand men that's played coach on team in the NFL.

1093
00:52:23,320 --> 00:52:25,440
Speaker 4: So with that it stings a little bit.

1094
00:52:25,719 --> 00:52:26,399
Speaker 5: I'm not trying.

1095
00:52:26,520 --> 00:52:28,960
Speaker 4: I'm trying to be as respectful as I can, but

1096
00:52:29,520 --> 00:52:32,120
Speaker 4: you're not playing well, you didn't play good. So I

1097
00:52:32,160 --> 00:52:34,239
Speaker 4: think I have an obligation to say that when you

1098
00:52:34,400 --> 00:52:37,400
Speaker 4: play well, I have an obligation to say that. But people,

1099
00:52:38,360 --> 00:52:40,719
Speaker 4: they will disregard. And I don't know why the mind

1100
00:52:40,880 --> 00:52:42,360
Speaker 4: is wired like this. And I'm gonna say, see what

1101
00:52:42,440 --> 00:52:44,480
Speaker 4: you have to say. You can be an arena Joe

1102
00:52:45,200 --> 00:52:47,800
Speaker 4: and you can hear seventy thousand fans screaming.

1103
00:52:47,520 --> 00:52:48,560
Speaker 5: Joe, Joe, Joe.

1104
00:52:49,160 --> 00:52:52,000
Speaker 1: But them five fans that boot I don't know why

1105
00:52:52,080 --> 00:52:54,439
Speaker 1: they voice is louder than the seventy five thousand fans

1106
00:52:54,520 --> 00:52:57,080
Speaker 1: that cheer. Yeah, I got time today for you five

1107
00:52:57,920 --> 00:53:00,480
Speaker 1: U five. All this other shit is great. Hey, I

1108
00:53:00,640 --> 00:53:03,759
Speaker 1: agree with y'all. I'm awesome, So there's nothing for us

1109
00:53:03,800 --> 00:53:05,839
Speaker 1: to go back and forth, but you other five.

1110
00:53:06,040 --> 00:53:07,799
Speaker 4: Yeah, I got something for y'all last to day though,

1111
00:53:08,520 --> 00:53:11,839
Speaker 4: But what? But so did you get the cause when

1112
00:53:11,880 --> 00:53:12,799
Speaker 4: you first started out?

1113
00:53:12,920 --> 00:53:14,680
Speaker 5: I get them all the time. You still get them

1114
00:53:14,840 --> 00:53:15,320
Speaker 5: from people?

1115
00:53:15,640 --> 00:53:19,040
Speaker 1: Yes? Well, yeah, they call They called me all the time.

1116
00:53:19,120 --> 00:53:22,160
Speaker 1: I got a good feel now for who's calling. When

1117
00:53:22,239 --> 00:53:25,240
Speaker 1: they're calling, What topic gonna make them call? Who's listening?

1118
00:53:25,360 --> 00:53:27,640
Speaker 2: Assume assume everybody's listening.

1119
00:53:27,719 --> 00:53:29,719
Speaker 5: But they are. If they're not, somebody may know.

1120
00:53:30,160 --> 00:53:33,359
Speaker 1: Yeah, assume everybody is listening, or somebody that know them

1121
00:53:33,440 --> 00:53:34,919
Speaker 1: or somebody in they fany.

1122
00:53:34,600 --> 00:53:35,959
Speaker 5: You heard what y'all said about y'all.

1123
00:53:36,200 --> 00:53:40,399
Speaker 1: Yeah, it's getting back to everybody, the president family, it's

1124
00:53:40,440 --> 00:53:42,960
Speaker 1: getting it's getting where you gotta go. So I try

1125
00:53:43,000 --> 00:53:45,200
Speaker 1: to keep that in mind while I'm talking. But I'm

1126
00:53:45,280 --> 00:53:46,359
Speaker 1: devoted to this ship. Man.

1127
00:53:47,040 --> 00:53:49,279
Speaker 4: You and Cardi had a few But is it harder

1128
00:53:49,320 --> 00:53:51,840
Speaker 4: for you to have a disagreement with with a woman

1129
00:53:52,920 --> 00:53:54,160
Speaker 4: that's in the business that I'm in?

1130
00:53:55,360 --> 00:53:56,080
Speaker 2: You know what? Funny?

1131
00:53:56,160 --> 00:54:03,879
Speaker 1: I try not to have disagreements with women some I mean,

1132
00:54:05,040 --> 00:54:07,279
Speaker 1: what is the what are we disagreeing about?

1133
00:54:07,360 --> 00:54:07,840
Speaker 2: Like music?

1134
00:54:08,000 --> 00:54:11,680
Speaker 1: Yes, oh, I mean then we're not doing the woman

1135
00:54:11,760 --> 00:54:13,799
Speaker 1: and man thing and we're doing we just music. We're

1136
00:54:13,840 --> 00:54:17,000
Speaker 1: doing music and music lovers, Okay, But I don't I

1137
00:54:17,080 --> 00:54:18,800
Speaker 1: don't think there's too much of a reason for me

1138
00:54:18,880 --> 00:54:20,959
Speaker 1: to be publicly disagreeing with a woman.

1139
00:54:21,000 --> 00:54:22,040
Speaker 2: I just don't even like how it.

1140
00:54:22,920 --> 00:54:23,560
Speaker 5: It comes off.

1141
00:54:23,640 --> 00:54:26,839
Speaker 4: Yeah, but you critique it, but sometimes that like if

1142
00:54:26,880 --> 00:54:28,879
Speaker 4: you critique, let's just say for the take, we take Cardi.

1143
00:54:29,360 --> 00:54:31,040
Speaker 4: You you kind of gone back and forth with Cardi

1144
00:54:31,080 --> 00:54:32,359
Speaker 4: about some of her music.

1145
00:54:32,440 --> 00:54:35,520
Speaker 2: No, I have not. No, I'm not going back and forth.

1146
00:54:36,400 --> 00:54:39,600
Speaker 2: I have given my opinion, right, and she's going on

1147
00:54:39,719 --> 00:54:41,440
Speaker 2: her platform to give hers and.

1148
00:54:41,520 --> 00:54:42,399
Speaker 5: She didn't like what you said.

1149
00:54:42,960 --> 00:54:47,120
Speaker 2: Yeah, that's that's okay, that's okay, okay, I'm not doing

1150
00:54:47,200 --> 00:54:47,799
Speaker 2: them now.

1151
00:54:47,800 --> 00:54:51,600
Speaker 1: I'm going on my platform to respond to what you

1152
00:54:51,800 --> 00:54:53,680
Speaker 1: had to say from what I had to say.

1153
00:54:53,719 --> 00:54:54,800
Speaker 2: I don't like that. I don't like that.

1154
00:54:55,080 --> 00:54:58,240
Speaker 4: So in other words, you have a critique, somebody doesn't

1155
00:54:58,400 --> 00:55:01,480
Speaker 4: like your critique based go on somebody else's platform or

1156
00:55:01,480 --> 00:55:03,560
Speaker 4: their own platform. They go on ig lib or whatever.

1157
00:55:03,640 --> 00:55:04,560
Speaker 4: That's right.

1158
00:55:05,320 --> 00:55:07,399
Speaker 5: You done with? Oh yeah, yeah, I was done. After

1159
00:55:07,400 --> 00:55:08,879
Speaker 5: I finished saying what I was saying about.

1160
00:55:09,239 --> 00:55:12,520
Speaker 1: I was done unless something drastic happens to call me

1161
00:55:12,600 --> 00:55:13,520
Speaker 1: back out to play, and that.

1162
00:55:13,680 --> 00:55:16,360
Speaker 2: Really is not gonna happen with me and a female.

1163
00:55:16,760 --> 00:55:20,399
Speaker 1: Most of the females have my support from day zero

1164
00:55:21,200 --> 00:55:25,800
Speaker 1: from them because yeah, they just been killing. So yeah, no,

1165
00:55:25,840 --> 00:55:27,080
Speaker 1: I'm not doing it back and forth for the girl

1166
00:55:27,680 --> 00:55:30,000
Speaker 1: or a guy for that matter, right or a guy. Honestly,

1167
00:55:30,120 --> 00:55:32,759
Speaker 1: it's not even about there or a guy right with

1168
00:55:32,880 --> 00:55:40,200
Speaker 1: the internet, yeah to now today, So if sorry, buddy,

1169
00:55:40,480 --> 00:55:45,160
Speaker 1: if Carty said, if card if a woman rapper, I

1170
00:55:45,200 --> 00:55:47,319
Speaker 1: mean there's only like a handful of the ones that mean,

1171
00:55:47,360 --> 00:55:49,000
Speaker 1: you know, you got glowed, you got.

1172
00:55:48,960 --> 00:55:52,480
Speaker 5: Med, you got Nikki, there's a bunch, and you got CARDI.

1173
00:55:52,719 --> 00:55:54,239
Speaker 4: If they want to say, look, Joe, I want to

1174
00:55:54,280 --> 00:55:56,040
Speaker 4: have a conversation with you, because I want to see

1175
00:55:56,520 --> 00:55:59,320
Speaker 4: why you said what you said and the context of

1176
00:55:59,400 --> 00:56:00,920
Speaker 4: what you were where you was trying to go with it.

1177
00:56:01,200 --> 00:56:04,360
Speaker 5: You down to meat always, always.

1178
00:56:05,520 --> 00:56:09,200
Speaker 1: Man or woman right, always down to meat or talk

1179
00:56:09,239 --> 00:56:10,080
Speaker 1: about something said.

1180
00:56:11,040 --> 00:56:13,800
Speaker 5: You're like what we talk about before before I before

1181
00:56:13,840 --> 00:56:14,840
Speaker 5: I go, what we talk about it.

1182
00:56:14,880 --> 00:56:17,759
Speaker 1: It's normally just how somebody feel about something I said.

1183
00:56:17,800 --> 00:56:20,560
Speaker 1: And I get that people are human, people are sensitive, right,

1184
00:56:21,719 --> 00:56:23,719
Speaker 1: Artists deal with a lot of shit. I understand it.

1185
00:56:23,760 --> 00:56:26,240
Speaker 1: I understand I was that. I tried to carry myself

1186
00:56:26,280 --> 00:56:28,239
Speaker 1: a certain way because I was that, and I understand it.

1187
00:56:28,360 --> 00:56:30,439
Speaker 2: But sometimes we go too far. We talk for a limit,

1188
00:56:30,480 --> 00:56:31,000
Speaker 2: We talk too much.

1189
00:56:31,080 --> 00:56:33,480
Speaker 4: Yeah, we say a lot, and as long as it's

1190
00:56:33,520 --> 00:56:36,800
Speaker 4: not coming from an ill intended place, it's not coming.

1191
00:56:36,640 --> 00:56:38,600
Speaker 2: From yeah yeah, yeah, yeah, yeah yeah yeah.

1192
00:56:38,600 --> 00:56:40,600
Speaker 4: But but I think the thing is with you and

1193
00:56:40,800 --> 00:56:43,839
Speaker 4: myself is that we're passionate. We're not really gonna talk

1194
00:56:43,880 --> 00:56:46,680
Speaker 4: about something that we're not passionate about and people take

1195
00:56:46,840 --> 00:56:49,680
Speaker 4: passion as hate. Well that's what the young g do

1196
00:56:49,800 --> 00:56:52,200
Speaker 4: you this gen z of these millennials. If you don't

1197
00:56:52,200 --> 00:56:56,120
Speaker 4: agree with them, are you hating? Hating about what? Because

1198
00:56:56,120 --> 00:56:58,240
Speaker 4: I didn't like that? If I say I don't like oranges,

1199
00:56:58,280 --> 00:57:02,000
Speaker 4: that don't mean I hate apples. But that's what we

1200
00:57:02,120 --> 00:57:02,719
Speaker 4: are now, Joe.

1201
00:57:03,600 --> 00:57:07,719
Speaker 1: Well, we're passionate and we're gonna say what we have

1202
00:57:07,880 --> 00:57:12,239
Speaker 1: to say. But we're also some of the best in

1203
00:57:12,400 --> 00:57:15,960
Speaker 1: the field right and that has to be accounted for

1204
00:57:16,840 --> 00:57:20,640
Speaker 1: during whatever I'm doing. So I'm not expecting the artists

1205
00:57:20,680 --> 00:57:23,320
Speaker 1: to understand how I'm dressing something up, or how I'm

1206
00:57:23,320 --> 00:57:27,320
Speaker 1: producing in the moment, or or just how I'm being

1207
00:57:27,360 --> 00:57:30,800
Speaker 1: performative for how I'm putting sauce on something that I

1208
00:57:30,880 --> 00:57:33,440
Speaker 1: ain't even I don't expect them to get all of that.

1209
00:57:34,200 --> 00:57:37,959
Speaker 1: How do you feel if I hurt their feelings? I'll apologize.

1210
00:57:38,000 --> 00:57:41,480
Speaker 1: I'm not I'm not. That's not beneath me. Like, I'll

1211
00:57:41,520 --> 00:57:43,200
Speaker 1: apologize and get this out the way. But for the

1212
00:57:43,280 --> 00:57:44,600
Speaker 1: most part, it's cool with everybody.

1213
00:57:46,440 --> 00:57:49,480
Speaker 5: Nikki goes on stage with Charlie Kirk's Widow.

1214
00:57:49,840 --> 00:57:50,440
Speaker 2: I didn't love it.

1215
00:57:52,160 --> 00:57:56,560
Speaker 4: Why did you love it, you know what, Joe, I

1216
00:57:56,640 --> 00:57:59,920
Speaker 4: would be honest to keep my sanity and the key,

1217
00:58:00,120 --> 00:58:03,320
Speaker 4: my calm. I really try to stay out of this

1218
00:58:03,400 --> 00:58:05,760
Speaker 4: because I see what's going on, and all it does

1219
00:58:05,880 --> 00:58:10,400
Speaker 4: is make me more and more upset. And when at first,

1220
00:58:10,480 --> 00:58:14,360
Speaker 4: when people first started getting behind President Trump, I lost

1221
00:58:14,400 --> 00:58:14,920
Speaker 4: some friends.

1222
00:58:15,480 --> 00:58:18,720
Speaker 5: But I started thinking about it, I was like, it's

1223
00:58:18,760 --> 00:58:19,280
Speaker 5: their opinion.

1224
00:58:19,800 --> 00:58:24,080
Speaker 4: If that's how they feel, I'm ruining friendships and relationships

1225
00:58:24,160 --> 00:58:27,200
Speaker 4: because so I let them have. I let them have

1226
00:58:27,960 --> 00:58:32,120
Speaker 4: that's their Choicetand but it took some growth on my

1227
00:58:32,280 --> 00:58:34,960
Speaker 4: part because I see and I think, I'm looking at you,

1228
00:58:35,120 --> 00:58:38,640
Speaker 4: You're like, man, did you hear some of the things

1229
00:58:38,640 --> 00:58:40,720
Speaker 4: that that man said about women?

1230
00:58:40,800 --> 00:58:42,760
Speaker 5: That's like you and you sitting up there.

1231
00:58:42,680 --> 00:58:49,120
Speaker 2: With this that it's the role that.

1232
00:58:50,680 --> 00:58:57,000
Speaker 1: I believe turning point to play in the rewriting of

1233
00:58:57,240 --> 00:59:02,040
Speaker 1: history or revisionist history. When they visit these schools and

1234
00:59:02,760 --> 00:59:09,960
Speaker 1: have all this money just basically being pumped into a

1235
00:59:10,080 --> 00:59:13,960
Speaker 1: certain belief system. I won't I won't take us there

1236
00:59:14,000 --> 00:59:16,480
Speaker 1: and speak to what I believe that belief system to be.

1237
00:59:17,320 --> 00:59:20,680
Speaker 1: But it's it's a mess. It's deeper than political views.

1238
00:59:20,720 --> 00:59:23,360
Speaker 1: I'm not I'm not political at all. I'm not political

1239
00:59:23,360 --> 00:59:27,240
Speaker 1: at all. You want to Republican, I'm not. That's not

1240
00:59:27,680 --> 00:59:31,600
Speaker 1: my bag. But the way people go about certain things.

1241
00:59:33,320 --> 00:59:38,520
Speaker 1: When you see what happened to Renee Nicole Good in Minneapolis,

1242
00:59:38,720 --> 00:59:42,000
Speaker 1: when you see the way that these quote unquote ICE

1243
00:59:42,160 --> 00:59:45,440
Speaker 1: agents are behaving, When you hear how the President responds

1244
00:59:45,600 --> 00:59:50,600
Speaker 1: to uh that incident, when you hear how he responded

1245
00:59:50,680 --> 00:59:54,640
Speaker 1: to the Hiner murders, there's a there's a tone that

1246
00:59:55,760 --> 01:00:00,280
Speaker 1: I don't think is hidden, and they're hiding these these

1247
01:00:00,600 --> 01:00:08,240
Speaker 1: white nationalist views behind Christianity. It's it's in front of

1248
01:00:08,280 --> 01:00:14,920
Speaker 1: our faces, so and and and and and a lot

1249
01:00:15,000 --> 01:00:18,400
Speaker 1: of money over there. Yes, it's a lot of money

1250
01:00:18,520 --> 01:00:21,840
Speaker 1: over there. So she won't be the first or the last,

1251
01:00:22,840 --> 01:00:26,560
Speaker 1: like there will be plenty more celebrity for sure to

1252
01:00:26,720 --> 01:00:30,720
Speaker 1: take that check. Listen when you on that side, they rocking, Yeah,

1253
01:00:31,280 --> 01:00:34,800
Speaker 1: they're rocking, so tempting for people I know, but my

1254
01:00:35,080 --> 01:00:39,800
Speaker 1: views and just how I was raised and my family

1255
01:00:39,920 --> 01:00:43,400
Speaker 1: that I come from, and something to South Carolina.

1256
01:00:44,280 --> 01:00:46,520
Speaker 5: Because you know how it works, Joe, all they take

1257
01:00:46,640 --> 01:00:46,840
Speaker 5: is one.

1258
01:00:47,040 --> 01:00:50,120
Speaker 4: When you heard what Joe said, Joe said, black people

1259
01:00:50,160 --> 01:00:52,520
Speaker 4: are doing the X, Y and Z when you heard

1260
01:00:52,520 --> 01:00:54,680
Speaker 4: what Shallon said that he did say X Y and Z.

1261
01:00:55,000 --> 01:00:57,320
Speaker 4: So they'll take the voice of one and then try

1262
01:00:57,360 --> 01:01:01,560
Speaker 4: to make it the voice of millions. Yeah, well and

1263
01:01:01,680 --> 01:01:03,480
Speaker 4: that's a plan, And that's a plan.

1264
01:01:03,600 --> 01:01:07,080
Speaker 2: I can't. I can't be complicit. No, I not in

1265
01:01:07,200 --> 01:01:07,760
Speaker 2: sleep at night.

1266
01:01:08,040 --> 01:01:10,440
Speaker 1: So it bothers me when I when I see people

1267
01:01:10,640 --> 01:01:13,840
Speaker 1: that I know and have some sort of relationship with

1268
01:01:14,040 --> 01:01:19,760
Speaker 1: and have had some conversations with. And you know, I've

1269
01:01:19,800 --> 01:01:27,480
Speaker 1: seen people grow and become multi million dollar brands from

1270
01:01:28,920 --> 01:01:36,720
Speaker 1: black shit and black people and black consumerism, like, so

1271
01:01:36,920 --> 01:01:43,040
Speaker 1: to watch you take that equity and stand over there, yeah,

1272
01:01:43,320 --> 01:01:46,880
Speaker 1: I can't. I can't jive with that. Nicki got upset

1273
01:01:46,880 --> 01:01:48,880
Speaker 1: at me because I was on I was on Twitter

1274
01:01:49,680 --> 01:01:51,400
Speaker 1: and I was going back and forth with somebody and

1275
01:01:51,440 --> 01:01:53,840
Speaker 1: we were talking about Nicki Haley, and so I say

1276
01:01:53,920 --> 01:01:56,320
Speaker 1: that woman don't care nothing about X, Y and Z.

1277
01:01:56,680 --> 01:01:58,640
Speaker 4: So we're going back and forth. We're talking Nicki Haley.

1278
01:01:58,880 --> 01:02:02,640
Speaker 4: They tweet something I week back. Somebody tweet you should

1279
01:02:02,640 --> 01:02:03,520
Speaker 4: have Nikki on the show.

1280
01:02:04,320 --> 01:02:08,439
Speaker 5: I said, Nikki who? Nicki Minaj thought I was taking

1281
01:02:08,480 --> 01:02:11,640
Speaker 5: a dice at her. I said, how you take a dish?

1282
01:02:11,840 --> 01:02:13,560
Speaker 5: We're talking about Nicki Hayley.

1283
01:02:14,400 --> 01:02:18,320
Speaker 2: And I know, I remember that I'm not Joe. I

1284
01:02:18,440 --> 01:02:19,280
Speaker 2: remember that we're.

1285
01:02:19,160 --> 01:02:21,520
Speaker 1: Going back and forth. We're talking about some real heavy stuff.

1286
01:02:21,680 --> 01:02:24,040
Speaker 1: And then somebody certain you should have Nikki on the show.

1287
01:02:24,320 --> 01:02:25,120
Speaker 1: How am I supposed to.

1288
01:02:25,080 --> 01:02:27,280
Speaker 4: Know they talking about Nicki Minaj when I just going

1289
01:02:27,320 --> 01:02:31,120
Speaker 4: being going back and forth two tweets about Nicki Haley.

1290
01:02:32,280 --> 01:02:33,800
Speaker 5: Yeah, she got him sad.

1291
01:02:38,360 --> 01:02:38,919
Speaker 2: The week hot.

1292
01:02:39,480 --> 01:02:40,400
Speaker 5: I'm like, what damn?

1293
01:02:40,840 --> 01:02:44,360
Speaker 4: Yeah, I mean if, hey, I'm talking about Joe Biden. Man,

1294
01:02:44,440 --> 01:02:47,840
Speaker 4: you should have Joe on Joe Who Oh, you don't

1295
01:02:47,880 --> 01:02:50,040
Speaker 4: know Joe Budden that I'm talking about Joe Biden.

1296
01:02:50,040 --> 01:02:51,479
Speaker 5: We were just talking about Joe Biden.

1297
01:02:51,680 --> 01:02:54,080
Speaker 1: You gotta be careful. You gotta be careful of these

1298
01:02:54,200 --> 01:02:56,959
Speaker 1: these people. People look to find something to get upset about.

1299
01:02:56,960 --> 01:02:59,840
Speaker 1: That well, on the Internet. We gotta remember, man, that

1300
01:03:02,200 --> 01:03:06,320
Speaker 1: the Internet is the Internet. It's the Internet. It's the Internet.

1301
01:03:06,520 --> 01:03:11,800
Speaker 1: It's Bob three one four. I don't know where this guy. Oh,

1302
01:03:11,880 --> 01:03:15,320
Speaker 1: it's a big thing on Extra there some more white

1303
01:03:15,400 --> 01:03:22,240
Speaker 1: radical shit X where they were exposing the origin of

1304
01:03:22,400 --> 01:03:24,960
Speaker 1: certain accounts. Yes, and then hip hop. Some of these

1305
01:03:25,000 --> 01:03:28,400
Speaker 1: accounts that have just been reporting hip hop and being

1306
01:03:28,520 --> 01:03:32,560
Speaker 1: divisive or talking about hip hop beef stay out in

1307
01:03:32,920 --> 01:03:38,919
Speaker 1: India page page started three months ago. It's like, yeah,

1308
01:03:39,000 --> 01:03:43,120
Speaker 1: we just got a lot of filler bullshit around, just

1309
01:03:43,400 --> 01:03:47,400
Speaker 1: bonds and bombs, and it's just cluttered.

1310
01:03:47,600 --> 01:03:48,760
Speaker 5: It's cutter now.

1311
01:03:49,080 --> 01:03:49,360
Speaker 2: It is.

1312
01:03:50,920 --> 01:03:53,880
Speaker 4: The Aiden Ross and a dooci. You was very outspoken

1313
01:03:53,880 --> 01:03:55,400
Speaker 4: about that. You're like, I don't rock with od boy.

1314
01:03:56,280 --> 01:03:57,840
Speaker 4: I mean, you got your right to you, but you

1315
01:03:58,040 --> 01:04:01,000
Speaker 4: for you to go as hard at her, and he's

1316
01:04:01,000 --> 01:04:03,520
Speaker 4: probably said some other things that I didn't necessarily agree with,

1317
01:04:04,080 --> 01:04:08,360
Speaker 4: but you like, I'm okay, I'm okay. I guess it

1318
01:04:08,480 --> 01:04:11,680
Speaker 4: was some some gang former gang member, I don't know.

1319
01:04:12,120 --> 01:04:17,080
Speaker 4: Glasses Malone. Yeah, Glasses, good old Glasses Malone, like bro Bro.

1320
01:04:17,320 --> 01:04:17,520
Speaker 5: You know.

1321
01:04:17,600 --> 01:04:20,840
Speaker 2: He said, that's gonna stop you do it again.

1322
01:04:21,440 --> 01:04:23,800
Speaker 1: We're gonna have to We're gonna have to come over

1323
01:04:23,880 --> 01:04:26,800
Speaker 1: there or we'll we'll make sure that that don't happen again.

1324
01:04:26,840 --> 01:04:29,720
Speaker 1: As with Glasses said, what's his what's his anger? What

1325
01:04:29,840 --> 01:04:33,840
Speaker 1: is he trying to accomplish here? Ayden Ross? Oh, I'm

1326
01:04:33,920 --> 01:04:35,920
Speaker 1: not I'm not certain what his anger is. I'm not

1327
01:04:36,080 --> 01:04:39,120
Speaker 1: familiar with with these some of these streamers and their

1328
01:04:39,160 --> 01:04:41,040
Speaker 1: community and how they go about things I don't know.

1329
01:04:41,440 --> 01:04:44,120
Speaker 1: I can't say I'm familiar enough with him, yeah, and

1330
01:04:45,000 --> 01:04:46,840
Speaker 1: his ecosystem to speak on it.

1331
01:04:46,960 --> 01:04:49,640
Speaker 4: I think him and Casanat had fallen out about something,

1332
01:04:49,720 --> 01:04:51,200
Speaker 4: that he had said something, and.

1333
01:04:51,280 --> 01:04:53,080
Speaker 5: Then he was doing something with Pooka, remember pool.

1334
01:04:53,160 --> 01:04:55,720
Speaker 1: I didn't like the Pooka in the cool I didn't

1335
01:04:55,800 --> 01:04:58,440
Speaker 1: like how that when I'm just seeing enough from him

1336
01:04:58,640 --> 01:05:03,120
Speaker 1: for me to say, yeah, something going on there, it's

1337
01:05:03,240 --> 01:05:04,880
Speaker 1: just not for me.

1338
01:05:05,080 --> 01:05:08,880
Speaker 2: But more importantly than that, uh yeah.

1339
01:05:08,920 --> 01:05:12,000
Speaker 1: How he was speaking about DOCI and the manner in

1340
01:05:12,040 --> 01:05:14,040
Speaker 1: which he felt comfortable doing so.

1341
01:05:15,040 --> 01:05:16,440
Speaker 2: Also him picking up the.

1342
01:05:16,480 --> 01:05:19,480
Speaker 1: Phone to call another black man to try to vouch

1343
01:05:19,680 --> 01:05:22,920
Speaker 1: for him doing that to a young black queen.

1344
01:05:23,320 --> 01:05:25,560
Speaker 5: Nine, is he the one that will talk about you

1345
01:05:25,560 --> 01:05:25,840
Speaker 5: can say?

1346
01:05:25,840 --> 01:05:27,000
Speaker 2: The head working do that?

1347
01:05:27,680 --> 01:05:28,360
Speaker 5: What are you the one?

1348
01:05:29,080 --> 01:05:32,400
Speaker 2: I think so I've seen I've seen clips from him

1349
01:05:32,600 --> 01:05:34,280
Speaker 2: with that, So I mean that I don't. I'm not.

1350
01:05:34,800 --> 01:05:37,160
Speaker 5: I just don't. Yeah, I'm not with all of that.

1351
01:05:37,720 --> 01:05:40,560
Speaker 2: And then even after again, even after.

1352
01:05:42,240 --> 01:05:44,480
Speaker 1: Black people try to check it, they say, hey, you're

1353
01:05:44,480 --> 01:05:46,840
Speaker 1: speaking this way. It might be cool how you was raised,

1354
01:05:46,880 --> 01:05:50,200
Speaker 1: but it's not cool here in this right space.

1355
01:05:51,080 --> 01:05:52,960
Speaker 2: He continued. He continued to do so.

1356
01:05:53,280 --> 01:05:56,520
Speaker 1: So not till people had to make phone calls, not

1357
01:05:57,040 --> 01:05:58,360
Speaker 1: not till he started losing money.

1358
01:05:58,400 --> 01:05:59,280
Speaker 2: Did he stop right?

1359
01:05:59,400 --> 01:05:59,800
Speaker 5: Exactly?

1360
01:06:00,440 --> 01:06:02,800
Speaker 2: See, But we we need that example.

1361
01:06:03,640 --> 01:06:07,760
Speaker 1: We need the example of, Hey, you can't just get

1362
01:06:07,880 --> 01:06:11,720
Speaker 1: on these platforms Willing Liley saying whatever you want to

1363
01:06:11,760 --> 01:06:16,680
Speaker 1: say about black people and there be no recourse, no repercussion,

1364
01:06:16,840 --> 01:06:19,440
Speaker 1: no at least deep dive into the instance. There has

1365
01:06:19,480 --> 01:06:21,520
Speaker 1: to be some type of they never responded to they

1366
01:06:21,560 --> 01:06:23,840
Speaker 1: lose some money, correct, And it's never been the case

1367
01:06:23,920 --> 01:06:26,200
Speaker 1: because you've always been able to just walk all over.

1368
01:06:26,120 --> 01:06:27,480
Speaker 2: Us and keep your head.

1369
01:06:27,520 --> 01:06:28,040
Speaker 5: Doesn't happen.

1370
01:06:28,240 --> 01:06:31,200
Speaker 2: Yeah, so yeah, we needed that example.

1371
01:06:31,880 --> 01:06:35,400
Speaker 4: Rickmanney said something, he said, Uh, we keep inviting y'all

1372
01:06:35,480 --> 01:06:37,880
Speaker 4: to the cookout, but one of you guys gonna invite

1373
01:06:37,960 --> 01:06:38,680
Speaker 4: us to the boardroom.

1374
01:06:40,240 --> 01:06:43,000
Speaker 2: That's how I'm saying that. That's how I'm saying that.

1375
01:06:45,560 --> 01:06:48,520
Speaker 5: We quick that Hey, he or she can come to

1376
01:06:48,600 --> 01:06:49,080
Speaker 5: the kickout.

1377
01:06:49,120 --> 01:06:50,160
Speaker 2: I ain't a fit, I'm not a fan.

1378
01:06:50,240 --> 01:06:51,720
Speaker 5: You don't let nobody come to the cookout job.

1379
01:06:51,760 --> 01:06:53,640
Speaker 2: I'm not gonna say nobody. A lot of white people

1380
01:06:53,640 --> 01:06:57,520
Speaker 2: I'm really fond of, right, and they're great.

1381
01:06:57,760 --> 01:07:01,960
Speaker 1: Cookout people, know caring, you know, he was saying, Honey.

1382
01:07:01,760 --> 01:07:03,600
Speaker 5: You already know the many have raisings on it.

1383
01:07:03,640 --> 01:07:06,880
Speaker 1: Now they gone, Actually, my man, my man Parks, maybe

1384
01:07:06,920 --> 01:07:11,440
Speaker 1: can bring a dish ways a chef. Okay, I understand

1385
01:07:11,520 --> 01:07:13,480
Speaker 1: what Eric Beney is trying to say. I'm not sure

1386
01:07:13,560 --> 01:07:15,880
Speaker 1: I would have said it that way, but I understand.

1387
01:07:15,880 --> 01:07:18,920
Speaker 1: I understand what he's what he's trying to say. But

1388
01:07:19,040 --> 01:07:21,439
Speaker 1: then again, I'm not with Shannon. I ain't with waiting

1389
01:07:21,440 --> 01:07:23,920
Speaker 1: no invice from people either. I don't jive with that.

1390
01:07:24,320 --> 01:07:30,720
Speaker 1: I'm from build it yourself, do it yourself. I'm not

1391
01:07:30,880 --> 01:07:35,440
Speaker 1: asking for handouts. I'm not begging nobody. I'm not convincing nobody.

1392
01:07:35,680 --> 01:07:38,400
Speaker 1: I'm not It's too much. It's too much. There's too

1393
01:07:38,480 --> 01:07:41,160
Speaker 1: much going on in the business world for me to

1394
01:07:41,240 --> 01:07:44,200
Speaker 1: have to concern myself with all of that. There's been

1395
01:07:44,280 --> 01:07:46,200
Speaker 1: times where I was supposed to get the deal. I

1396
01:07:46,240 --> 01:07:48,480
Speaker 1: didn't get the deal because ninety people had to sign

1397
01:07:48,520 --> 01:07:50,160
Speaker 1: off on me getting the deal. Ninety people not going

1398
01:07:50,200 --> 01:07:52,120
Speaker 1: to sign off on me making more than probably forty

1399
01:07:52,120 --> 01:07:55,160
Speaker 1: five percent of them. It's like, this is this is

1400
01:07:55,640 --> 01:07:57,760
Speaker 1: what game are we playing here? I don't have time

1401
01:07:57,840 --> 01:08:00,600
Speaker 1: for that. Do it I you know, I'm not asking

1402
01:08:00,680 --> 01:08:03,120
Speaker 1: nobody for anybody nowhere. Where are you on streaming?

1403
01:08:04,840 --> 01:08:05,960
Speaker 2: I mean you got to be a fan of it.

1404
01:08:06,680 --> 01:08:07,480
Speaker 2: Everything is streaming.

1405
01:08:08,520 --> 01:08:10,800
Speaker 5: You you died, you well, we go see Joe Budden

1406
01:08:10,800 --> 01:08:14,280
Speaker 5: on the stream maybe.

1407
01:08:14,360 --> 01:08:16,120
Speaker 1: I mean, I'm not against it. I try to do

1408
01:08:16,280 --> 01:08:18,880
Speaker 1: age appropriate ship. It seemed like the young people have

1409
01:08:19,000 --> 01:08:20,600
Speaker 1: taken over it, but.

1410
01:08:20,640 --> 01:08:22,320
Speaker 5: I don't view it like that. I don't view it

1411
01:08:22,479 --> 01:08:22,640
Speaker 5: like that.

1412
01:08:22,880 --> 01:08:25,160
Speaker 2: So yeah, you may see me on it. That's not

1413
01:08:25,160 --> 01:08:27,040
Speaker 2: my focus right now. But I'm I'm a fan of it.

1414
01:08:27,200 --> 01:08:27,800
Speaker 2: I'm a fan of it.

1415
01:08:30,360 --> 01:08:30,679
Speaker 5: Speed.

1416
01:08:31,000 --> 01:08:32,880
Speaker 4: I mean, he's he does a great job because he

1417
01:08:33,040 --> 01:08:36,439
Speaker 4: all over the world and he does. I mean, he's

1418
01:08:36,439 --> 01:08:38,160
Speaker 4: a hell of an athlete too. I mean you see

1419
01:08:38,200 --> 01:08:42,880
Speaker 4: it he get jumped. I mean, no, he legit is that.

1420
01:08:43,000 --> 01:08:45,760
Speaker 1: I don't know much else about him, but he's really

1421
01:08:45,840 --> 01:08:50,760
Speaker 1: really really big h and pause and yeah, yeah, hell

1422
01:08:50,760 --> 01:08:53,679
Speaker 1: of an athlete, hell of an athlete, jumping over cars.

1423
01:08:53,760 --> 01:08:56,240
Speaker 1: Every time you see him, he's flipping over some shady's,

1424
01:08:56,320 --> 01:08:58,880
Speaker 1: racing people. He's in great shape. Oh what it is

1425
01:08:58,920 --> 01:09:02,040
Speaker 1: to be young, Yeah, Oh, what it is to be young.

1426
01:09:02,160 --> 01:09:03,800
Speaker 1: I used to grab a hell of a rebound down

1427
01:09:03,840 --> 01:09:04,280
Speaker 1: at the park.

1428
01:09:05,640 --> 01:09:08,479
Speaker 5: Yeah, I'm done with that. Br now gonna let me

1429
01:09:08,560 --> 01:09:08,920
Speaker 5: do nothing.

1430
01:09:09,040 --> 01:09:13,240
Speaker 1: Every morning there's a new ache and creek somewhere at

1431
01:09:13,280 --> 01:09:15,560
Speaker 1: that thing. Some shit happened in my elbow. You know

1432
01:09:15,800 --> 01:09:18,040
Speaker 1: you gotta be the guess have something happened in your elbow?

1433
01:09:18,120 --> 01:09:19,360
Speaker 5: Don you ain't even do nothing?

1434
01:09:19,680 --> 01:09:19,880
Speaker 2: Yeah?

1435
01:09:21,520 --> 01:09:23,040
Speaker 5: Just woke up the next morning and I hurt?

1436
01:09:23,240 --> 01:09:23,400
Speaker 1: Yeah?

1437
01:09:23,479 --> 01:09:24,840
Speaker 2: No, one day it's my knee.

1438
01:09:24,920 --> 01:09:27,519
Speaker 1: You in there, Jim, just doing knee ship so you

1439
01:09:27,600 --> 01:09:31,799
Speaker 1: could show up like a man and have sex properly

1440
01:09:32,720 --> 01:09:36,519
Speaker 1: without catching up thigh cramp in the middle of some shit?

1441
01:09:36,960 --> 01:09:37,320
Speaker 2: Jesus?

1442
01:09:39,040 --> 01:09:41,719
Speaker 5: Are streamers? Are they more popular than rappers?

1443
01:09:41,760 --> 01:09:44,479
Speaker 2: Now, you're such a trouble maker.

1444
01:09:44,760 --> 01:09:48,160
Speaker 5: Why you because you because you a podcast? You say

1445
01:09:48,200 --> 01:09:49,160
Speaker 5: you about to get in stream.

1446
01:09:50,760 --> 01:09:52,599
Speaker 2: I did not say I'm about to get in the stream.

1447
01:09:52,680 --> 01:09:54,160
Speaker 2: I'm saying it's not off the table.

1448
01:09:54,479 --> 01:09:56,360
Speaker 5: You about to get into it. I don't know. I

1449
01:09:56,400 --> 01:09:58,519
Speaker 5: don't know about that, because guess what's on that table.

1450
01:10:00,920 --> 01:10:03,640
Speaker 1: Well, I want to be able to I want to.

1451
01:10:03,840 --> 01:10:05,960
Speaker 1: I want to be able to license my show the

1452
01:10:06,040 --> 01:10:07,960
Speaker 1: streaming platforms always.

1453
01:10:07,960 --> 01:10:11,599
Speaker 2: So yeah, we want to be in it. We want

1454
01:10:11,640 --> 01:10:12,000
Speaker 2: to be in it.

1455
01:10:12,280 --> 01:10:15,120
Speaker 1: Yeah, that that way, we want to be in it.

1456
01:10:15,240 --> 01:10:18,439
Speaker 1: But our streamer is more popular than rappers some yea,

1457
01:10:18,880 --> 01:10:23,360
Speaker 1: some ship. They're getting the opportunities cosa. But they let

1458
01:10:23,479 --> 01:10:25,519
Speaker 1: him stream, the extream the award.

1459
01:10:25,760 --> 01:10:27,400
Speaker 5: Yes, that's unheard of.

1460
01:10:27,560 --> 01:10:29,920
Speaker 2: They let they got him at All Star Weekend with

1461
01:10:30,439 --> 01:10:31,480
Speaker 2: camera rights.

1462
01:10:31,680 --> 01:10:37,240
Speaker 1: Like what does he Yeah he's at an award shows everywhere. Yes, yeah,

1463
01:10:37,640 --> 01:10:41,080
Speaker 1: things that we thought like these used to be sacred.

1464
01:10:41,760 --> 01:10:44,080
Speaker 1: They ain't letting nobody stream nothing that you don't know,

1465
01:10:44,240 --> 01:10:46,519
Speaker 1: butting up and all that. And they're like, because this

1466
01:10:46,600 --> 01:10:48,360
Speaker 1: is where the kids are. If you want a different

1467
01:10:48,400 --> 01:10:52,000
Speaker 1: set of eyeballs, these kids, well you gotta get you

1468
01:10:52,080 --> 01:10:55,320
Speaker 1: gotta get with the times. Yeah, and so so many

1469
01:10:55,400 --> 01:10:57,880
Speaker 1: times we'll kick a company's back in because they just

1470
01:10:58,000 --> 01:11:03,479
Speaker 1: won't update or change with times. So one glad to

1471
01:11:03,560 --> 01:11:06,320
Speaker 1: see y'all try to incorporate some of these new young,

1472
01:11:06,520 --> 01:11:08,360
Speaker 1: fresh streamer faces and.

1473
01:11:08,400 --> 01:11:08,960
Speaker 2: What you're doing.

1474
01:11:09,120 --> 01:11:10,840
Speaker 1: If you want to see success in what you're doing,

1475
01:11:10,880 --> 01:11:14,320
Speaker 1: See that's the message. You could have been doing this

1476
01:11:14,479 --> 01:11:21,840
Speaker 1: for ages. If you don't acknowledge these personalities and their infrastructure,

1477
01:11:22,720 --> 01:11:23,960
Speaker 1: you won't be here anymore.

1478
01:11:24,000 --> 01:11:26,120
Speaker 2: It's not dumbness leaving right somewhere.

1479
01:11:26,240 --> 01:11:29,920
Speaker 6: So yeah, you gotta you gotta ignore you gotta acknowledge

1480
01:11:30,000 --> 01:11:36,479
Speaker 6: that kaisone show is bigger than your networks, Yes, TV,

1481
01:11:36,680 --> 01:11:38,759
Speaker 6: your linear TV network.

1482
01:11:38,840 --> 01:11:42,760
Speaker 1: Yeah, he's getting a million current cable network. Yes, this

1483
01:11:43,000 --> 01:11:47,640
Speaker 1: is the new this is the new late night television.

1484
01:11:47,760 --> 01:11:50,360
Speaker 1: This is the new place where the celebrity has to

1485
01:11:50,439 --> 01:11:53,559
Speaker 1: come and pop in. Oh nice place you got here,

1486
01:11:53,880 --> 01:11:57,200
Speaker 1: like this is weird. Their digestive is not over there

1487
01:11:57,240 --> 01:12:00,320
Speaker 1: where y'all are spending hundreds of millions and millions millions

1488
01:12:00,360 --> 01:12:03,840
Speaker 1: of dollars. So don't come over here. If we have

1489
01:12:03,960 --> 01:12:07,080
Speaker 1: an understanding of that, don't come over here now, and

1490
01:12:07,439 --> 01:12:11,759
Speaker 1: shorten me. I have a clear understanding them. What position

1491
01:12:11,880 --> 01:12:14,080
Speaker 1: I'm in, What position y'all are correct?

1492
01:12:14,760 --> 01:12:17,120
Speaker 2: Let's talk. Let's talk nice when we come to the stable.

1493
01:12:17,280 --> 01:12:18,880
Speaker 4: Because if you see a lot, a lot of these

1494
01:12:19,320 --> 01:12:22,480
Speaker 4: linear television are getting these guys to make appearances.

1495
01:12:22,080 --> 01:12:24,160
Speaker 5: Of the show up at these award shows or show up.

1496
01:12:24,080 --> 01:12:27,960
Speaker 4: At these basketball games because they know these eyeballs, these

1497
01:12:28,040 --> 01:12:30,360
Speaker 4: young eyeballs are watching them, and so if we want

1498
01:12:30,400 --> 01:12:34,519
Speaker 4: to get them, and I don't have a problem with that,

1499
01:12:34,920 --> 01:12:38,639
Speaker 4: because the one thing we know about kids, they gonna

1500
01:12:38,640 --> 01:12:40,439
Speaker 4: spend money. If they ain't got it, their parents gonna

1501
01:12:40,439 --> 01:12:43,240
Speaker 4: spend money. Sure enough, they're gonna get it one way

1502
01:12:43,320 --> 01:12:43,639
Speaker 4: or another.

1503
01:12:43,800 --> 01:12:44,599
Speaker 2: It's gonna get guy.

1504
01:12:44,920 --> 01:12:48,000
Speaker 4: That's why they keep making animations because guess what that's

1505
01:12:48,160 --> 01:12:51,200
Speaker 4: that's for tickets, mom, dad and the kids.

1506
01:12:52,120 --> 01:12:54,400
Speaker 1: Yeah, the family, cracking them, cracking them.

1507
01:12:55,000 --> 01:12:57,120
Speaker 5: You your son? Is he trying to isn't he trying

1508
01:12:57,160 --> 01:12:59,280
Speaker 5: to go to a streamer university?

1509
01:13:00,240 --> 01:13:05,679
Speaker 2: My oldest? Yeah, my oldest, my boy Trey apparently apparently. Yeah,

1510
01:13:05,720 --> 01:13:07,080
Speaker 2: I learned. I learned that on the internet.

1511
01:13:07,640 --> 01:13:10,160
Speaker 1: You're like, hey, hold on, he online so look like

1512
01:13:10,200 --> 01:13:12,680
Speaker 1: a college. I mean your trying to go he doing

1513
01:13:12,680 --> 01:13:15,559
Speaker 1: an auditioning all, He's doing an audition online.

1514
01:13:15,720 --> 01:13:18,519
Speaker 2: So, I mean, my kid always puts me in an

1515
01:13:18,560 --> 01:13:21,560
Speaker 2: interesting spot where I have to think of how I

1516
01:13:21,680 --> 01:13:24,840
Speaker 2: feel as a dad versus how I felt when that

1517
01:13:25,040 --> 01:13:28,920
Speaker 2: was me, right, because he's always doing probably something close

1518
01:13:28,960 --> 01:13:30,439
Speaker 2: to what I would have did, but as a dad,

1519
01:13:30,479 --> 01:13:32,639
Speaker 2: I'd be like, what the are you doing that? Right?

1520
01:13:33,680 --> 01:13:36,400
Speaker 2: But yeah, he did that. He did that online. I

1521
01:13:36,479 --> 01:13:39,280
Speaker 2: don't know if somebody ever hit him back, but I

1522
01:13:39,479 --> 01:13:40,560
Speaker 2: like it. I like it.

1523
01:13:41,160 --> 01:13:44,120
Speaker 5: But as long as he in trouble, you good.

1524
01:13:44,240 --> 01:13:47,360
Speaker 2: Yeah. Yeah, yeah, that's his version. That's the new version

1525
01:13:47,560 --> 01:13:48,880
Speaker 2: of cipher.

1526
01:13:49,160 --> 01:13:51,280
Speaker 1: Like In my day, I would drive around every hood,

1527
01:13:51,360 --> 01:13:52,640
Speaker 1: try to hop in a cipher, try to wrap to

1528
01:13:52,640 --> 01:13:55,120
Speaker 1: anybody that could hit me. Today, you're trying to get

1529
01:13:55,200 --> 01:13:58,080
Speaker 1: on the most popular stream so people can hear you rap.

1530
01:13:58,240 --> 01:14:00,760
Speaker 2: If that's what you want to do, I support it heartedly. Please.

1531
01:14:02,400 --> 01:14:05,600
Speaker 4: How close is he to you when he was that

1532
01:14:05,760 --> 01:14:10,599
Speaker 4: when you were that age in terms of what behavior,

1533
01:14:10,680 --> 01:14:13,960
Speaker 4: manner rhythms to a T with all of that to

1534
01:14:14,080 --> 01:14:14,280
Speaker 4: a T?

1535
01:14:14,600 --> 01:14:15,760
Speaker 5: Really yeah?

1536
01:14:16,400 --> 01:14:19,680
Speaker 2: Yeah, yeah, we both love a crash out.

1537
01:14:24,439 --> 01:14:28,080
Speaker 1: Both both are real sucker for love and around twenty three,

1538
01:14:28,280 --> 01:14:32,560
Speaker 1: twenty four, but no, all of that stuff down to

1539
01:14:32,600 --> 01:14:36,200
Speaker 1: a tea. I thought you meant with the music and

1540
01:14:36,400 --> 01:14:39,000
Speaker 1: even even that he's he's rapping, I think I got

1541
01:14:39,040 --> 01:14:42,920
Speaker 1: my start maybe a little earlier, right, But I'm proud.

1542
01:14:42,960 --> 01:14:44,720
Speaker 1: I'm proud of who he is. I'm proud of how

1543
01:14:44,800 --> 01:14:49,040
Speaker 1: he thinks, how he shows up for himself, his determination,

1544
01:14:49,320 --> 01:14:50,120
Speaker 1: his work, ethic.

1545
01:14:50,880 --> 01:14:53,639
Speaker 2: It's fun. It's fun sitting in this seat and watching

1546
01:14:53,720 --> 01:14:56,439
Speaker 2: your kids grow. It's fun.

1547
01:14:56,960 --> 01:14:57,840
Speaker 5: Is it hard, though, Joe?

1548
01:14:58,040 --> 01:14:59,680
Speaker 4: Because you got to look at it that he's an

1549
01:14:59,760 --> 01:15:02,640
Speaker 4: a He's a very different situation than what you were

1550
01:15:02,720 --> 01:15:03,719
Speaker 4: in when you his age.

1551
01:15:04,000 --> 01:15:07,759
Speaker 5: Because you is his father who has money.

1552
01:15:08,200 --> 01:15:10,240
Speaker 4: I don't know if your dad, I don't know your situation,

1553
01:15:10,320 --> 01:15:13,439
Speaker 4: your socio economics when you were growing up, but I.

1554
01:15:13,520 --> 01:15:17,280
Speaker 5: Can assume his situation is a lot different than your situation.

1555
01:15:17,600 --> 01:15:20,360
Speaker 1: Yeah, but he's super humble because he was He wasn't raised.

1556
01:15:20,600 --> 01:15:25,240
Speaker 1: That wasn't that wasn't his upbringing, Okay, because I didn't

1557
01:15:25,240 --> 01:15:29,000
Speaker 1: have it like that his whole life one and two.

1558
01:15:29,120 --> 01:15:32,000
Speaker 1: That's not that's not the His mother did a really

1559
01:15:32,080 --> 01:15:37,000
Speaker 1: good job of implementing certain rules in the house and

1560
01:15:38,160 --> 01:15:39,360
Speaker 1: raising him a certain way.

1561
01:15:39,479 --> 01:15:41,160
Speaker 2: So I got to give her all the thread in

1562
01:15:41,160 --> 01:15:41,600
Speaker 2: the world for that.

1563
01:15:41,680 --> 01:15:44,280
Speaker 1: My son ain't all it like that, you knowing like that.

1564
01:15:44,680 --> 01:15:52,120
Speaker 1: But awesome that that has changed and that is his experience. Yes,

1565
01:15:52,680 --> 01:15:56,320
Speaker 1: awesome that And I mean I say that, but I

1566
01:15:56,400 --> 01:15:58,400
Speaker 1: mean it could be tough too. It could be tough too.

1567
01:15:58,720 --> 01:16:01,000
Speaker 1: When when your when your dad has a certain name

1568
01:16:01,120 --> 01:16:03,360
Speaker 1: and his expectations.

1569
01:16:02,760 --> 01:16:03,960
Speaker 5: And he got that same name.

1570
01:16:04,360 --> 01:16:07,559
Speaker 2: Yeah, yeah, yeah, it could get tough. It could get tough.

1571
01:16:07,680 --> 01:16:09,280
Speaker 2: But he's doing a good job. Man.

1572
01:16:09,520 --> 01:16:11,200
Speaker 5: How often does he come to you for advice?

1573
01:16:13,920 --> 01:16:17,240
Speaker 1: He usually always comes to me for advice. That's one

1574
01:16:17,280 --> 01:16:21,080
Speaker 1: of the things we were pretty good at. Early it's

1575
01:16:21,280 --> 01:16:23,320
Speaker 1: normally a shock for me if I hear if I

1576
01:16:23,400 --> 01:16:28,280
Speaker 1: hear something from him, not from him right, I'm like, oh,

1577
01:16:28,400 --> 01:16:28,920
Speaker 1: that's happening.

1578
01:16:29,320 --> 01:16:31,640
Speaker 2: And I didn't know that I would be surprised that

1579
01:16:31,760 --> 01:16:33,920
Speaker 2: that we talk we talked.

1580
01:16:34,400 --> 01:16:37,280
Speaker 4: This concludes the first half of my conversation. Part two

1581
01:16:37,400 --> 01:16:39,559
Speaker 4: is also posted and you can access it to whichever

1582
01:16:39,920 --> 01:16:43,080
Speaker 4: podcast platform you just listen to part one on. Just

1583
01:16:43,160 --> 01:16:46,320
Speaker 4: simply go back to club profile and I'll see you there.