WEBVTT - TechStuff Looks at Generic Top Level Domains 0:00:00.280 --> 0:00:02.960 Brought to you by the reinvented two thousand twelve Camray. 0:00:03.160 --> 0:00:09.160 It's ready. Are you didn't touch? With technology? With tech 0:00:09.200 --> 0:00:17.640 Stuff from how stuff works dot com. Hello again, everyone, 0:00:17.720 --> 0:00:20.360 Welcome to tex stuff. My name is Chris Poulette and 0:00:20.480 --> 0:00:23.759 I am an editor at how stuff works dot com. 0:00:23.800 --> 0:00:26.200 The person sitting directly across from me also works at 0:00:26.239 --> 0:00:29.360 how stuff works dot com. His name is Jonathan Strickland 0:00:29.400 --> 0:00:31.960 and he is one of our senior writers. Hey there, 0:00:32.840 --> 0:00:34.800 I know I did that kind of upside down, but 0:00:34.840 --> 0:00:36.920 I felt like it. Actually, what we really need is 0:00:37.000 --> 0:00:43.200 little t l D. Okay, it's different than TLC tender 0:00:43.520 --> 0:00:46.920 loving decapitation. That doesn't sound good at all, Chris, I'm 0:00:46.920 --> 0:00:50.479 not on board. No, we're talking about top level domain. 0:00:51.000 --> 0:00:53.840 You know, how stuff works dot Com for example, dot 0:00:53.840 --> 0:00:57.200 com is a top level domain, and how stuff works 0:00:57.200 --> 0:01:02.200 would be the next level down right. Yeah, it's it's 0:01:02.200 --> 0:01:03.880 a little weird. Yeah, it's a little weird the way 0:01:03.880 --> 0:01:08.760 it's laid out, but it's it's how the Internet is 0:01:08.800 --> 0:01:12.280 structured so that information gets to where it needs to be. 0:01:12.840 --> 0:01:16.080 A top level domain is that extension at the end 0:01:16.200 --> 0:01:20.400 of a U R L or email address that tells 0:01:20.480 --> 0:01:26.840 you where in general that particular site falls where it belongs. 0:01:27.280 --> 0:01:30.000 And uh, it's the top level domain is something that's 0:01:30.040 --> 0:01:34.240 overseen by the Internet Corporation for assigned names and numbers. 0:01:34.800 --> 0:01:39.800 I can remember what their acronymics. Yes, it's I can exactly. 0:01:40.240 --> 0:01:44.039 It's a private sector, nonprofit corporation that was created in 0:01:45.920 --> 0:01:49.960 and it is in charge of guarding those names and 0:01:50.160 --> 0:01:52.720 giving them out and uh and just sort of being 0:01:52.760 --> 0:01:58.920 the rule keepers so that, um, the various uh organizations 0:01:58.920 --> 0:02:03.120 and entities that create eight addresses have followed the basic 0:02:03.200 --> 0:02:06.040 rules so that the Internet works. Without rules, the Internet 0:02:06.040 --> 0:02:10.079 wouldn't work. Yeah, that's that's something to remember. Um. If 0:02:10.120 --> 0:02:14.280 everybody were able to uh name a website whatever they 0:02:14.320 --> 0:02:17.519 wanted to with and there weren't any kind of authority 0:02:17.639 --> 0:02:20.480 uh limiting what you could do, there'd be fights all 0:02:20.480 --> 0:02:23.600 the time over uh domain names and things like that. 0:02:23.919 --> 0:02:28.440 And UM, not everyone may be necessarily familiar with the 0:02:28.440 --> 0:02:31.360 way the Internet works. We should probably do a quick 0:02:31.400 --> 0:02:37.359 recap of the domain name system. Um. Every every Internet 0:02:37.400 --> 0:02:43.840 site has a numeric address literally made up of numbers. 0:02:43.840 --> 0:02:46.320 We actually just switched from i p V four to 0:02:46.480 --> 0:02:48.920 i p V six and in i p being Internet 0:02:48.919 --> 0:02:51.840 protocol and um uh, you know, without getting into a 0:02:51.880 --> 0:02:54.519 lot of detail, it's a series of numbers separated by dots. 0:02:54.560 --> 0:02:58.560 There are rules on on how many how many numbers 0:02:58.560 --> 0:03:01.400 in between and what those values can be, and how 0:03:01.400 --> 0:03:03.760 many space sections of dots in between the dots there 0:03:03.800 --> 0:03:06.480 are and basically it uh, this is done so that 0:03:06.560 --> 0:03:09.440 everything has that is on the internet has a unique 0:03:09.560 --> 0:03:12.600 address that cannot be duplicated. Um. Of course that has 0:03:12.639 --> 0:03:14.560 to be assigned. But if we were trying to remember 0:03:14.560 --> 0:03:18.399 the numbers for our favorite websites, um, I don't think 0:03:18.520 --> 0:03:21.360 we would be enjoying the web as we do today 0:03:21.480 --> 0:03:24.359 because most of us would have problems navigating to those 0:03:24.400 --> 0:03:27.200 things because you know, humans in general are not very 0:03:27.240 --> 0:03:31.040 good at remembering strings of numbers. Yeah, and now that 0:03:31.040 --> 0:03:33.320 we've gone to I p V six, basically there are 0:03:33.360 --> 0:03:36.440 more numbers in a sequence to make room for all 0:03:36.480 --> 0:03:39.800 the websites. So we really be having trouble now because 0:03:39.800 --> 0:03:42.320 we've been you know, it was I don't know, one 0:03:42.400 --> 0:03:46.680 fifty three dot something. So and you know, before before 0:03:46.680 --> 0:03:49.240 we get too much listener mail, I should point out 0:03:49.280 --> 0:03:51.320 that I p V four to I p V six 0:03:51.360 --> 0:03:54.560 switch over is still something that's in progress. Well, yes, 0:03:54.600 --> 0:03:57.480 but it's started. Yes, it has started. There are actual 0:03:57.760 --> 0:04:00.680 sections of the Internet that have made that transition, and 0:04:00.720 --> 0:04:02.680 I have yet to hear anyone screaming about it. So 0:04:02.720 --> 0:04:06.680 that's good. Um, you know, because sometimes when you change 0:04:06.720 --> 0:04:10.640 to a new tech it doesn't work as advertised. So anyway, 0:04:10.680 --> 0:04:14.840 the domain names are our words that correspond to these 0:04:15.480 --> 0:04:19.120 numeric addresses, and you have these domain name servers that 0:04:19.160 --> 0:04:24.279 are essentially enormous databases that map the the words to 0:04:24.360 --> 0:04:27.120 the numbers, so that when you type in something like 0:04:27.520 --> 0:04:31.680 www dot how stuff works dot com, it will go 0:04:31.760 --> 0:04:34.040 to this domain name server that will then look up 0:04:34.080 --> 0:04:36.840 its database, try to see if there is a an 0:04:37.000 --> 0:04:39.960 entry for how stuff works dot com and then find 0:04:39.960 --> 0:04:44.640 the corresponding numeric address, send the the site that lives 0:04:44.680 --> 0:04:47.920 at that address to your browser, and then you get 0:04:47.960 --> 0:04:52.280 to see the web page. Yes, um and uh. For 0:04:52.360 --> 0:04:55.440 a long time, we have been limited in the number 0:04:55.480 --> 0:04:58.720 of top level domains that we had available to us, 0:04:58.800 --> 0:05:01.080 and they were they were structured in very um if 0:05:01.320 --> 0:05:02.920 you think about it, they were structured in a very 0:05:03.480 --> 0:05:08.800 uh sophisticated way. It was originally intended to indicate what 0:05:08.880 --> 0:05:13.320 kind of organization you had, So dot com was for commerce. 0:05:13.960 --> 0:05:17.440 Dot net was intended at one point for Internet service providers. 0:05:17.720 --> 0:05:21.880 E d U was education, GO o V was government agencies. 0:05:22.560 --> 0:05:24.880 You had m I L which was military, and o 0:05:25.080 --> 0:05:28.360 ORG which was organizations that did not fall under commerce. Yeah, 0:05:28.360 --> 0:05:33.360 not nonprofits basically, and uh yeah, so seven generic top 0:05:33.440 --> 0:05:37.560 level domains were created in the nineteen eighties and uh 0:05:38.080 --> 0:05:41.440 then after a few years they began to add a 0:05:41.480 --> 0:05:46.040 few more to those, including dot b I Z, dot 0:05:46.040 --> 0:05:49.159 I n f O so info, dot in a m 0:05:49.200 --> 0:05:53.960 a name, dot p r O UHMBI. There were also 0:05:54.080 --> 0:05:59.280 a dot museum, dot kope, dot arrow uh. And then 0:05:59.320 --> 0:06:05.080 there were also country specific top level domains that would 0:06:05.080 --> 0:06:08.039 be put at the end of an address, so you 0:06:08.160 --> 0:06:11.440 might get dot d E or dot MX or dot 0:06:11.520 --> 0:06:17.240 JP and that's uh how some of the domains, some 0:06:17.320 --> 0:06:19.880 of some of the businesses that use other countries domains 0:06:19.920 --> 0:06:23.880 aren't located in that country. They were being very creative 0:06:24.000 --> 0:06:26.560 with that what they did. A lot of television UH 0:06:26.720 --> 0:06:30.279 providers were excited that the very very small nation of 0:06:30.320 --> 0:06:34.280 Tuvalu was willing to let people share its dot TV domain. 0:06:34.360 --> 0:06:38.440 And I do believe they charged handsomely for the privilege. 0:06:38.520 --> 0:06:40.520 And that's The thing is that these these countries for 0:06:40.560 --> 0:06:45.000 those country codes become essentially registrars for those domains. So 0:06:45.120 --> 0:06:47.120 if you wanted to have a domain that ended in 0:06:47.200 --> 0:06:52.640 that two letter extension, then you could negotiate with some 0:06:52.800 --> 0:06:55.240 agency within that government to try and get a domain 0:06:55.320 --> 0:07:00.160 name that falls under that category. Uh. For example, Delicious 0:07:00.800 --> 0:07:03.320 at one point was not delicious dot com. It was 0:07:04.200 --> 0:07:06.400 dot us domain and they had split up and they 0:07:06.400 --> 0:07:09.880 made the directory h d E L D E L 0:07:09.960 --> 0:07:13.480 dot I c I O dot us. So they registered 0:07:13.480 --> 0:07:16.160 when they registered their domain it was we want I 0:07:16.280 --> 0:07:20.920 c I O dot us. So for a long time, though, 0:07:21.640 --> 0:07:24.960 you were pretty you had a lot of constraints over 0:07:25.000 --> 0:07:27.679 what your top level domain could be. Yeah, at one point, 0:07:27.840 --> 0:07:30.920 if you were a for profit you could not get 0:07:31.160 --> 0:07:35.120 a dot org. It just they wouldn't sell it to you. Uh. 0:07:35.760 --> 0:07:39.480 Gradually those restrictions started to loosen up a bit, but 0:07:39.600 --> 0:07:43.120 even so, we had just a few over twenty top 0:07:43.240 --> 0:07:46.240 level domains that you could use that we're not country 0:07:46.280 --> 0:07:51.440 specific codes. UM, so that was it. But then I 0:07:51.560 --> 0:07:55.360 CAN ended up having a discussion about opening up the 0:07:55.360 --> 0:08:01.800 possibility of having new generic top level domain pans UH 0:08:01.960 --> 0:08:05.760 pop up, and that they wouldn't necessarily introduce new ones 0:08:05.960 --> 0:08:09.240 that people could use, where companies could use whatever. Uh. 0:08:09.360 --> 0:08:14.800 They were going to allow entities to pitch their own 0:08:15.240 --> 0:08:18.760 top level domains. And these top level domains could take 0:08:18.800 --> 0:08:22.120 pretty much any type of form, and some of them 0:08:22.160 --> 0:08:25.920 get pretty darn creative. Now it's there is a rhyme 0:08:25.960 --> 0:08:30.320 and reason to this. Uh. Now the first the first 0:08:30.320 --> 0:08:32.120 thing is the idea of, well, this way you could 0:08:32.160 --> 0:08:38.040 have a very specific address for your business or your industry, 0:08:38.160 --> 0:08:41.600 whatever it is, UH that does not have to conform 0:08:41.760 --> 0:08:46.160 to these other older standards. So you might have something 0:08:46.240 --> 0:08:50.000 that really transcends the dot com Like it doesn't make 0:08:50.040 --> 0:08:51.600 sense to have dot com at the end of it 0:08:51.640 --> 0:08:56.640 because it's bigger than commerce or it or it overlaps 0:08:56.720 --> 0:09:02.800 other other categories besides common. So that's to give you 0:09:02.880 --> 0:09:07.319 a lot more freedom. In order to maintain some control 0:09:07.440 --> 0:09:11.160 over this process, there were some pretty tough restrictions put 0:09:11.200 --> 0:09:17.600 in place, chief among them a monetary restriction. Yes, so, Chris, 0:09:17.600 --> 0:09:20.559 do you happen to know how much money it would 0:09:20.559 --> 0:09:24.760 cost if I wanted to go out and UH and 0:09:24.760 --> 0:09:29.520 and pitch you know, put forth dot Jonathan as a 0:09:29.559 --> 0:09:31.680 new top level domain. If I wanted to do that, 0:09:31.840 --> 0:09:35.320 so that I owned dot jonathan and anyone who wanted 0:09:35.360 --> 0:09:37.800 to have an address that ended with dot Jonathan would 0:09:37.800 --> 0:09:39.960 have to come to me and I would act as 0:09:40.000 --> 0:09:41.920 registrar and they would have to pay me money to 0:09:42.000 --> 0:09:44.679 use it. How much money would I have to pay 0:09:44.840 --> 0:09:50.080 as an evaluation fee the lo low price of but wait, 0:09:50.160 --> 0:09:52.800 don't order yet now. Actually I'm thinking it would be 0:09:52.880 --> 0:09:58.559 more like I don't know one hundred eighty five thousand 0:09:58.640 --> 0:10:02.680 dollars to upply lie for a new top level domain. 0:10:03.200 --> 0:10:05.360 And now this is why I haven't done it. There's 0:10:05.520 --> 0:10:07.880 there's also on top of that an annual fee to 0:10:08.000 --> 0:10:11.440 maintain that top level domain. That annual fee is twenty 0:10:11.640 --> 0:10:17.200 five thousand dollars. So you if you wanted to apply 0:10:17.360 --> 0:10:19.160 for this top level domain, you had to be able 0:10:19.200 --> 0:10:22.400 to fork over a hundred and eighty five grand Uh. 0:10:22.440 --> 0:10:24.319 In fact, you had to put down a five thousand 0:10:24.320 --> 0:10:28.600 dollar deposit at the time that you request an application slot, 0:10:29.320 --> 0:10:32.200 and then you would have to pay the remaining one 0:10:32.920 --> 0:10:35.920 thousand when you were submitting the full application or for 0:10:35.960 --> 0:10:39.839 your application to be complete. Yes, and then uh, this 0:10:39.920 --> 0:10:44.400 particular process was just recently ended. We're recording this podcast 0:10:44.480 --> 0:10:49.000 on June, and it was just this week that this 0:10:49.120 --> 0:10:54.080 process closed out because it was open for essentially the 0:10:54.160 --> 0:10:59.840 first half of Yes. Yes, And there are one thousand 0:11:01.559 --> 0:11:06.520 new t l d s proposed, proposed, not approved. The 0:11:06.559 --> 0:11:10.040 approval process can last between nine and twenty months, that's 0:11:10.040 --> 0:11:14.800 what Icon has UH projected, So it'll be a while 0:11:14.840 --> 0:11:18.680 before these go into play, and not all of them will. 0:11:18.760 --> 0:11:22.319 In fact, some of them cannot because you have multiple 0:11:22.559 --> 0:11:28.120 entities bidding on the same top level domain name and 0:11:28.200 --> 0:11:32.560 you cannot have multiple owners. Now, if if a company 0:11:32.559 --> 0:11:35.480 buys this top level domain, essentially what it means is 0:11:35.559 --> 0:11:39.400 that company becomes or entity person. It could be an individual, 0:11:39.600 --> 0:11:42.120 it doesn't have to be a company, but means that 0:11:42.160 --> 0:11:47.880 whoever that that administrator is, they have exclusive access to 0:11:48.120 --> 0:11:51.360 that top level domain that they can then choose to 0:11:51.400 --> 0:11:55.680 either keep all to themselves or they could create a 0:11:55.720 --> 0:11:59.120 business where they become a registrar. And other entities that 0:11:59.200 --> 0:12:02.800 want an a an address that ends with that top 0:12:02.880 --> 0:12:05.920 level domain could pay money to get a domain name. 0:12:07.040 --> 0:12:10.600 So uh, just because a company goes after one of 0:12:10.640 --> 0:12:13.280 these domain names does not necessarily mean that they intend 0:12:13.400 --> 0:12:16.800 to use it exclusively. They may not even want to 0:12:16.880 --> 0:12:18.560 use it at all. They may just want to keep 0:12:18.559 --> 0:12:22.480 it to themselves so that no one else can use it. Yeah, 0:12:22.520 --> 0:12:27.600 this is an interesting point that you make, because that's 0:12:27.600 --> 0:12:30.600 one of those things for that that sort of be 0:12:30.679 --> 0:12:36.960 Devil's companies. UM. Because when and this is why I've 0:12:36.960 --> 0:12:39.640 been seeing it as a land grab described as a 0:12:39.720 --> 0:12:44.800 land grab in the media. UM is because when a company, uh, 0:12:45.000 --> 0:12:47.679 you know, let's say there's a new top level domain, 0:12:47.800 --> 0:12:53.200 generic generic top level domain, UM, a company is going 0:12:53.240 --> 0:12:56.520 to want to register its name at that top level 0:12:56.559 --> 0:13:00.840 domain as quickly as possible to protect its branding. Basically, 0:13:01.160 --> 0:13:05.240 we have our name at dot com, dot net, dot org, 0:13:05.760 --> 0:13:09.400 you know, as many of the regular domains as it can, 0:13:09.600 --> 0:13:13.080 because if somebody else got our product name dot you know, 0:13:13.200 --> 0:13:18.040 dot net or dot biz, um, they could post disparaging 0:13:18.040 --> 0:13:21.120 things about us, or they could pose as US and 0:13:21.240 --> 0:13:28.400 mislead consumers or visitors and thus misrepresent another person. For example, 0:13:28.480 --> 0:13:32.720 let's say Apple is a great example, so Apple dot com. 0:13:32.800 --> 0:13:35.360 Apple has spent a lot of money, a lot of time, 0:13:35.360 --> 0:13:38.800 a lot of effort in establishing its brand, and it's 0:13:38.800 --> 0:13:42.679 a very recognizable brand, it's very valuable brand, and they 0:13:42.720 --> 0:13:46.559 want to protect that brand so you if you were 0:13:46.600 --> 0:13:49.680 to go out and try and get Apple dot biz 0:13:49.840 --> 0:13:54.600 hoping that you could perhaps piggyback on Apple's popularity, and 0:13:54.679 --> 0:13:58.360 you are selling something else, maybe you're maybe you are 0:13:59.160 --> 0:14:02.560 a third party and you're trying to sell more Apple products, 0:14:02.720 --> 0:14:06.559 or maybe you are um selling things that are related 0:14:06.600 --> 0:14:10.520 to Apple but are not directly from Apple, then you 0:14:10.600 --> 0:14:15.000 could be essentially trying to trade in on Apple's popularity 0:14:15.040 --> 0:14:17.600 by doing this. And so some companies are going to 0:14:17.640 --> 0:14:21.520 take the uh, the steps to protect themselves from this 0:14:21.600 --> 0:14:25.720 and purchase up those those domains so that this doesn't 0:14:25.720 --> 0:14:28.520 become a problem, because the issue these companies have is 0:14:28.560 --> 0:14:31.440 that if some third party goes in scoops up that 0:14:31.560 --> 0:14:33.800 name and starts to use it in a way that 0:14:34.040 --> 0:14:39.400 is not aligned with the actual companies philosophy and motto 0:14:39.480 --> 0:14:42.600 and all that, it could end up reflecting badly on 0:14:42.880 --> 0:14:45.320 that company, even though they're not the ones in charge 0:14:45.320 --> 0:14:48.800 of that domain. So, for example, if I've got a 0:14:48.800 --> 0:14:52.640 business and and I'm running my business as ethically as 0:14:52.640 --> 0:14:55.720 I possibly can, and then christicides he wants to start 0:14:55.800 --> 0:14:59.080 up a business use a similar domain name to mine, 0:15:00.040 --> 0:15:04.000 and he is not using those same ethical standards. People 0:15:04.000 --> 0:15:07.200 who go to Christ's site could in fact associate their 0:15:07.240 --> 0:15:10.240 experience with my company, even though I'm not the one 0:15:10.280 --> 0:15:12.160 at fault. So that's why a lot of these companies 0:15:12.160 --> 0:15:14.360 will buy up these domain names so that they can 0:15:14.440 --> 0:15:17.480 prevent that from happening. Well, opening up this new top 0:15:17.560 --> 0:15:21.040 level domain, this generic top level domain ability means that 0:15:21.640 --> 0:15:24.880 you've got companies saying, well, great, now we should go 0:15:24.920 --> 0:15:28.840 ahead and go ahead and purchase dot company name so 0:15:29.000 --> 0:15:32.360 that we can make sure no one does that to us. Now, 0:15:32.400 --> 0:15:36.000 some companies not as concerned about that. They don't really 0:15:37.680 --> 0:15:41.440 it's not as imperative to them. But there are a 0:15:41.440 --> 0:15:43.320 few that have done this, Apple being one of them. 0:15:43.360 --> 0:15:47.720 Apple has applied for dot apple uh, which you know, 0:15:47.800 --> 0:15:50.240 I mean that's Apple's a company with a huge target 0:15:50.280 --> 0:15:54.640 on it, so you can understand that. Another argument I've 0:15:54.680 --> 0:15:58.720 heard is how how relevant is this going to be? 0:15:58.720 --> 0:16:01.480 Because people are so used to going to dot COM's 0:16:01.480 --> 0:16:04.560 and dot nets, plus so many people don't bother typing 0:16:04.600 --> 0:16:06.640 in u r L s at all. They're finding their 0:16:06.640 --> 0:16:09.760 stuff either through social networks or through search, where the 0:16:09.840 --> 0:16:12.160 u r L is not nearly as important as the 0:16:12.200 --> 0:16:19.360 page title. So does it really matter? Well, that's a 0:16:19.400 --> 0:16:23.600 good question, and and and some of those it's it's um. 0:16:23.640 --> 0:16:26.360 If you're interested, you can find a list of all 0:16:26.400 --> 0:16:30.479 these domains and they're actually kind of funny. Um yeah, 0:16:30.520 --> 0:16:33.120 I've got I've got some that I wanted to talk about. Okay, 0:16:33.160 --> 0:16:36.200 all right, Um, And this is also a time when 0:16:36.560 --> 0:16:40.800 the some of the top level domains are not using um, 0:16:40.960 --> 0:16:45.080 the alphabet as we know it. There are ones that 0:16:45.120 --> 0:16:49.120 are using other alphabets as well. Seeing you know, some 0:16:49.200 --> 0:16:51.840 of the top level domains are in Arabic, and I 0:16:51.880 --> 0:16:54.760 believe there are some in Cyrillic. Um, so they have 0:16:54.920 --> 0:16:59.760 other yeah, kanji, So they're non Roman characters in the 0:17:00.040 --> 0:17:03.840 up level domains now for the first time. UM, so 0:17:04.440 --> 0:17:08.440 that's going that's probably going to help in countries that 0:17:09.119 --> 0:17:13.320 in which English is not the predominant language, I would assume. 0:17:14.320 --> 0:17:18.520 So that's one thing, their own characters, but um, they're 0:17:18.680 --> 0:17:22.600 There are companies like Apple, Amazon, Google who have all 0:17:22.640 --> 0:17:26.240 applied for their dot names, which makes sense to me. 0:17:26.440 --> 0:17:28.920 But there are other ones that are longer than that, 0:17:29.440 --> 0:17:34.840 considerably longer than that. A couple of the financial uh institutions, 0:17:34.840 --> 0:17:37.720 big big big banks have applied for their names and 0:17:37.760 --> 0:17:41.400 it's the entire name, and I'm going, really, are people gonna, 0:17:41.640 --> 0:17:44.680 you know, American Expressed in it too? They do dot 0:17:44.680 --> 0:17:48.240 American Express, Dot American Express and dot MX, So there 0:17:48.320 --> 0:17:50.960 there you go. Would you go to American Express dot 0:17:50.960 --> 0:17:54.000 American Express. But see, I don't know. It could also 0:17:54.080 --> 0:17:56.560 be you could also use these top level domains for 0:17:56.640 --> 0:17:59.399 internal reasons, Like you could use them for internal pages. 0:17:59.440 --> 0:18:03.720 You could use the for email addressestra nets email addresses. 0:18:04.040 --> 0:18:07.480 You would necessarily have to be just the website. So 0:18:07.600 --> 0:18:11.720 let's say we had Discovery. Not that that's on I 0:18:11.720 --> 0:18:14.320 don't think that's on the list, but let's say that 0:18:14.359 --> 0:18:16.600 Dot Discovery we're on there, then we could have it 0:18:16.680 --> 0:18:20.000 where you know, our address might my address might be 0:18:20.119 --> 0:18:24.000 Jonathan Strickland at how Stuff Works dot Discovery, which you know, 0:18:24.119 --> 0:18:26.520 that could make sense, you could, I could, I could 0:18:26.600 --> 0:18:30.800 see that as being um an application. But uh yeah. 0:18:30.920 --> 0:18:33.600 In other cases, you just think, what are these guys thinking? 0:18:33.640 --> 0:18:36.080 And and it may be that they're protecting themselves, it 0:18:36.119 --> 0:18:39.400 may be that they're thinking forward. Google applied for one 0:18:39.480 --> 0:18:42.919 hundred and one of these domains. Yep. They are the 0:18:43.040 --> 0:18:45.600 number one spender of a whole lot of money. I 0:18:45.600 --> 0:18:50.360 mean number one attempt at registering. Yeah, that's a lot 0:18:50.400 --> 0:18:54.160 of money dollars per pop, and they did a hundred 0:18:54.160 --> 0:18:56.080 and one of them. Here here's a list of some 0:18:56.160 --> 0:18:59.520 of the ones Google applied for. Just it's it's not 0:18:59.560 --> 0:19:03.320 a complete list. It's just a partial list. Android app 0:19:03.680 --> 0:19:05.400 app by the way, it was really popular. I think 0:19:05.400 --> 0:19:13.040 eleven different entities all applied for app, Baby, Blog, Chrome, 0:19:13.359 --> 0:19:20.760 Cloud Corp, Docs, Drive, Earth, Family, Game, Gmail, Goo, Google. 0:19:21.320 --> 0:19:30.080 That's a Google without the Google, hang Out, Live, Love, Male, Meme, Mom, movie, music, 0:19:30.400 --> 0:19:35.760 Amazons also after that one, by the way, Page Play, search, Talk, 0:19:36.080 --> 0:19:44.000 tech Tube, Web, Wow you, YouTube, and zip. All right, Yeah, 0:19:44.000 --> 0:19:46.240 some of those make obvious sense. Their names of Google 0:19:46.280 --> 0:19:51.719 products brothers make obvious sense because they're things that Google 0:19:51.760 --> 0:19:55.840 is very much interested, very much in search and app. Um, 0:19:56.160 --> 0:19:59.160 so I said there's there were there were Um, let 0:19:59.160 --> 0:20:01.360 me say, I'm looking up. Oh, I'm sorry. There were 0:20:01.400 --> 0:20:04.920 not eleven companies going after or eleven entities going after app. 0:20:04.920 --> 0:20:07.640 There were thirteen. I think out of all the ones 0:20:07.680 --> 0:20:09.680 I looked at, App was the one that had been 0:20:09.960 --> 0:20:14.320 the largest number of entities bidding for that top level domain. 0:20:14.840 --> 0:20:18.800 By the way, for app, three of those uh, those 0:20:18.880 --> 0:20:26.080 applications came from companies called dot app LLC Limited Liability 0:20:26.119 --> 0:20:29.200 Companies what ll C stands for. There there are several 0:20:29.240 --> 0:20:33.400 companies that were created for the purposes of registering, which 0:20:33.480 --> 0:20:37.200 is interesting. It's interesting to me that three companies called 0:20:37.400 --> 0:20:40.800 dot app ll C all bid for it, all three 0:20:40.880 --> 0:20:44.560 reps listed, because it does. The document that has this 0:20:44.680 --> 0:20:47.960 lists the person who requested it and their email address, 0:20:48.000 --> 0:20:50.480 all three reps, and only are they different people, but 0:20:50.600 --> 0:20:54.800 the email addresses are different domains. Yep. So you've got 0:20:54.840 --> 0:20:58.600 three companies that have the same name from three apparently 0:20:58.840 --> 0:21:03.240 different entities, all going for app. And you may wonder, well, 0:21:03.240 --> 0:21:08.880 how does I can decide if if multiple entities all 0:21:09.240 --> 0:21:12.440 bid for the same top level domain, how does I 0:21:12.520 --> 0:21:15.840 can decide who gets it? Technically it's a first come, 0:21:15.880 --> 0:21:21.960 first serve. Wow, But yeah, if now, it's if one 0:21:22.080 --> 0:21:25.040 of the users has already completed the process before another 0:21:25.080 --> 0:21:28.280 party has applied, the top level domain goes to the 0:21:28.320 --> 0:21:30.800 first person for the first entity that's served. So that 0:21:30.880 --> 0:21:35.080 means that if Google applied for music and completed that 0:21:35.119 --> 0:21:40.880 application before Amazon applies, it goes to Google. But if 0:21:41.560 --> 0:21:45.040 two entities or more apply for the same top level 0:21:45.080 --> 0:21:48.160 domain during the application process, and and none of those 0:21:48.280 --> 0:21:52.000 entities has completed the process before anyone else got involved. 0:21:52.720 --> 0:21:58.840 Then there's a resolution process where they I can assigns 0:21:58.880 --> 0:22:03.080 points to each applicant in four different categories, and then 0:22:03.160 --> 0:22:08.960 whichever applicant has the most points wins, and if there's 0:22:09.000 --> 0:22:12.920 a tie in points, there's an auction. I figured there'd 0:22:12.960 --> 0:22:15.400 be an arm wrestling contest that I think comes down 0:22:15.440 --> 0:22:18.080 if that everyone just bids the same amount of money 0:22:18.080 --> 0:22:20.480 and no one agrees to go higher, and then it 0:22:20.520 --> 0:22:23.399 comes into thunderdome. Actually, I don't think it's uh. I 0:22:23.440 --> 0:22:27.280 think two companies enter, one company leads UH. I have 0:22:27.520 --> 0:22:30.240 I have a list of some of the what I 0:22:30.280 --> 0:22:35.200 thought were interesting domain names that were proposed. Not again, 0:22:35.240 --> 0:22:37.240 this is just a partial list. We're talking about over 0:22:37.760 --> 0:22:41.800 like almost two thousand domains top level domains were proposed. 0:22:42.480 --> 0:22:44.760 I only have a small section of those, and some 0:22:44.800 --> 0:22:49.560 of them are just, um, you know, confirmation of companies 0:22:49.600 --> 0:22:51.520 that you would expect to be in that list. Do 0:22:51.520 --> 0:22:54.399 you want to hear some of them? Sure? Okay, there's 0:22:54.480 --> 0:22:59.000 dot a A that's the American Automobile Associations that triple 0:22:59.040 --> 0:23:02.960 a uh A ARP so for the retired persons in 0:23:03.000 --> 0:23:07.160 the world. That actually was again registered by a ARP. 0:23:07.560 --> 0:23:10.280 Because here's another thing, I've got one in here that 0:23:11.440 --> 0:23:15.560 uh is a definite, definite flag I think because you 0:23:15.640 --> 0:23:18.520 don't have to be the company to register the top 0:23:18.600 --> 0:23:22.240 level domain. That gets a little tricky. Um, that's why 0:23:22.280 --> 0:23:26.040 some of these companies are registering at ABC American Broadcasting Company. 0:23:27.000 --> 0:23:32.200 Both accountant and accountants was applied for so dot accountant 0:23:32.280 --> 0:23:36.920 or dot accountants, so air Force, Army, and Navy. All 0:23:37.000 --> 0:23:41.159 three were pitched by a company called United T l 0:23:41.320 --> 0:23:46.720 D Hold Co Limited, which is not a company commissioned 0:23:46.760 --> 0:23:51.600 by the military. Rather, it is a subsidiary of Demand Media, 0:23:52.400 --> 0:23:56.320 which is the company that runs e how So you 0:23:56.400 --> 0:23:59.880 have that there are those who would call e how 0:24:00.000 --> 0:24:05.159 All a content farm that they just generate lots and 0:24:05.200 --> 0:24:08.960 lots of content. That's something that people have said about 0:24:09.000 --> 0:24:10.919 e heal. So there are some people who are worried 0:24:10.960 --> 0:24:16.080 about the fact that the subsidiary of Demand Media has 0:24:16.160 --> 0:24:18.760 purchased or is trying to purchase these top level domains, 0:24:18.800 --> 0:24:21.280 Like what could they be doing with dot air Force, 0:24:21.320 --> 0:24:26.160 dot Army, dot Navy. Yeah, now, and so that's interesting, Well, 0:24:26.160 --> 0:24:29.760 the American military uses the dot mill top level domain 0:24:29.800 --> 0:24:33.439 for its sites. UM. So if it's not doctor, you know, 0:24:33.440 --> 0:24:38.159 there might be a civilian department, military related department that 0:24:38.240 --> 0:24:42.680 might be at dot gov. But the Army United States Army, Navy, 0:24:42.960 --> 0:24:44.840 Air Force, and Marines. Can I trip over that some 0:24:44.880 --> 0:24:47.960 more UM would be at dot mill um. Now it 0:24:48.000 --> 0:24:51.800 may be that maybe that United tld Hold Co Limited 0:24:52.440 --> 0:24:55.240 is just going to act as a registrar, and because 0:24:55.280 --> 0:24:58.000 that is a legitimate way of making money, you could 0:24:58.960 --> 0:25:03.200 you gonna do anything whether they're going to sell sell 0:25:03.240 --> 0:25:06.240 the domains to people UM or they could have plans 0:25:06.280 --> 0:25:08.760 to do something with it. We honestly don't know. Uh. 0:25:08.800 --> 0:25:13.480 Anti virus is one of them. That was from Symantec, 0:25:13.680 --> 0:25:18.280 so that's not a surprise. Art there were ten different 0:25:18.280 --> 0:25:23.080 applicants for a r t BBC, so that is of 0:25:23.119 --> 0:25:28.159 course the British Broadcasting Company. There's a blog that was 0:25:28.200 --> 0:25:31.399 a popular one. Nine different companies applied for that book 0:25:31.680 --> 0:25:36.040