1 00:00:02,320 --> 00:00:04,720 Speaker 1: I'm a homegrow that knows a little bit about everything 2 00:00:04,800 --> 00:00:05,640 Speaker 1: and everybody. 3 00:00:06,559 --> 00:00:12,520 Speaker 2: You know, if you don't lie about that. Right, Hey, y'all, 4 00:00:12,520 --> 00:00:12,960 Speaker 2: what's up. 5 00:00:13,039 --> 00:00:16,360 Speaker 1: It's Lauren Rosa and this is the latest with Lauren 6 00:00:16,400 --> 00:00:19,160 Speaker 1: de Rosa. This is your daily dig on all things 7 00:00:19,200 --> 00:00:23,400 Speaker 1: pop culture, entertainment, news, and all of the conversations that 8 00:00:23,480 --> 00:00:24,400 Speaker 1: shake the room. 9 00:00:24,440 --> 00:00:24,800 Speaker 2: Baby. 10 00:00:25,360 --> 00:00:27,760 Speaker 1: Well, I got to recently be a part of another 11 00:00:27,840 --> 00:00:31,720 Speaker 1: conversation that definitely shook the room. I traveled down to 12 00:00:31,760 --> 00:00:34,720 Speaker 1: Atlanta to be a part of the Hope Global Forums, 13 00:00:34,760 --> 00:00:39,160 Speaker 1: which is an amazing, amazing meet up of so many 14 00:00:39,320 --> 00:00:46,960 Speaker 1: like minded people across various industries sports, entertainment, media, business, tech, 15 00:00:47,520 --> 00:00:50,680 Speaker 1: anything that you could think of. People were in the 16 00:00:50,720 --> 00:00:53,640 Speaker 1: room representing it. And not just people, I mean some 17 00:00:53,680 --> 00:00:56,880 Speaker 1: of the biggest and best minds in it. I got 18 00:00:56,880 --> 00:01:00,560 Speaker 1: to hear Byron Allen speak about his journey from just 19 00:01:00,600 --> 00:01:03,800 Speaker 1: being a young kid whose mom would take him to 20 00:01:03,840 --> 00:01:06,959 Speaker 1: work as she worked in television to turn it into 21 00:01:07,160 --> 00:01:11,080 Speaker 1: a billionaire TV mogul who owns so much of his 22 00:01:11,160 --> 00:01:14,880 Speaker 1: own everything. I also got to hear from owners of 23 00:01:14,959 --> 00:01:19,119 Speaker 1: some of the biggest sports teams in the world, including 24 00:01:19,160 --> 00:01:21,720 Speaker 1: the Atlanta Hawks, and hearing them talk about AI and 25 00:01:21,840 --> 00:01:25,440 Speaker 1: things that we should be leaning into right now made 26 00:01:25,440 --> 00:01:29,840 Speaker 1: me rethink because I'm not against AI, but I've never 27 00:01:29,880 --> 00:01:31,560 Speaker 1: been a person I was like, I want to use 28 00:01:31,600 --> 00:01:34,400 Speaker 1: AI so much for my businesses. If you guys can't 29 00:01:34,440 --> 00:01:37,000 Speaker 1: tell from all these conversations I keep having with the people, 30 00:01:37,560 --> 00:01:40,160 Speaker 1: I'm such a people person like I like to actually 31 00:01:40,160 --> 00:01:43,240 Speaker 1: talk to people, interact with people, see facial expressions and 32 00:01:43,319 --> 00:01:47,480 Speaker 1: body language and feeling and express emotion and key. 33 00:01:47,600 --> 00:01:49,640 Speaker 2: I just doesn't do that for me, but I get it. 34 00:01:49,720 --> 00:01:52,800 Speaker 1: I understand that as these new things come across all industries, 35 00:01:52,840 --> 00:01:55,320 Speaker 1: we have to adapt, and those who adapt the best 36 00:01:55,880 --> 00:01:58,480 Speaker 1: are heading up the conversations and heading up all of 37 00:01:58,520 --> 00:01:59,200 Speaker 1: the deals. 38 00:01:59,440 --> 00:02:01,400 Speaker 2: So it was great to hear and be in this room. 39 00:02:01,840 --> 00:02:06,480 Speaker 1: John O'Bryant, who is the creator of the Whope Global 40 00:02:06,520 --> 00:02:09,520 Speaker 1: Forums and his foundation and everything that he does with 41 00:02:09,560 --> 00:02:13,240 Speaker 1: bringing all these amazing people together, invited me down and 42 00:02:13,520 --> 00:02:16,320 Speaker 1: I actually was able to be in live conversation on 43 00:02:16,400 --> 00:02:19,560 Speaker 1: the main stage at the event with a black woman 44 00:02:19,600 --> 00:02:22,239 Speaker 1: who is when I say goals, she is out here 45 00:02:22,400 --> 00:02:25,440 Speaker 1: running it up. And I'm not just talking about running 46 00:02:25,480 --> 00:02:27,600 Speaker 1: it up in the sense of money, phones in your 47 00:02:27,600 --> 00:02:30,280 Speaker 1: ear and the pictures. No, no, no, no no. What 48 00:02:30,320 --> 00:02:34,040 Speaker 1: I mean is she is making real impact. She is 49 00:02:34,600 --> 00:02:39,040 Speaker 1: the chief marketing officer of the Atlanta Hawks. She's running 50 00:02:39,040 --> 00:02:41,680 Speaker 1: things over there also on the State Farm Arena side, 51 00:02:42,080 --> 00:02:46,040 Speaker 1: and she is a black woman who understands culture, people, 52 00:02:46,440 --> 00:02:48,160 Speaker 1: but also impact. 53 00:02:48,720 --> 00:02:50,960 Speaker 2: I got to have a conversation with Melissa Procter. 54 00:02:51,680 --> 00:02:54,520 Speaker 1: Let's take a listen, and it's very like I have 55 00:02:54,560 --> 00:02:56,560 Speaker 1: a friend here, Milona de Rouge, who I know, she 56 00:02:56,639 --> 00:02:58,120 Speaker 1: worked got to work with you guys as well. And 57 00:02:58,120 --> 00:02:59,760 Speaker 1: I think I tell people all the time that when 58 00:02:59,760 --> 00:03:01,520 Speaker 1: you get to get in these corporate structures and you 59 00:03:01,560 --> 00:03:03,639 Speaker 1: see how these teams are in and the investments and 60 00:03:03,680 --> 00:03:06,519 Speaker 1: all that, it just broadens your horizons. So talk a 61 00:03:06,560 --> 00:03:09,680 Speaker 1: little bit about your community footprint and you know what's 62 00:03:09,720 --> 00:03:13,400 Speaker 1: important to you, not Atlanta Hawks, but to Melissa personally. 63 00:03:13,720 --> 00:03:16,040 Speaker 1: What's important to you that each person in the community, 64 00:03:16,080 --> 00:03:18,600 Speaker 1: like a Milano de Rouge or whoever else, that they 65 00:03:18,639 --> 00:03:21,160 Speaker 1: walk away with when they interact with your program at 66 00:03:21,240 --> 00:03:22,440 Speaker 1: the Atlanta Hawks Stadium. 67 00:03:22,600 --> 00:03:24,639 Speaker 3: You know, I mean, I think everyone gets to walk 68 00:03:24,639 --> 00:03:26,839 Speaker 3: away with something different. You know, a maid being from 69 00:03:26,840 --> 00:03:29,480 Speaker 3: Miami but now being in Atlanta, Atlanta means something different 70 00:03:29,520 --> 00:03:32,320 Speaker 3: to everyone, and you know, I love Even when I 71 00:03:32,400 --> 00:03:34,760 Speaker 3: met Milan we talked about our clothing line. She's like, 72 00:03:34,800 --> 00:03:37,000 Speaker 3: always want to do something in sports, and I think 73 00:03:37,080 --> 00:03:39,120 Speaker 3: the idea of you can't be what you can't see 74 00:03:39,400 --> 00:03:41,680 Speaker 3: is really important. I didn't know there was anyone who 75 00:03:41,680 --> 00:03:43,800 Speaker 3: looked like me that was a CMO of an NBA team, 76 00:03:44,120 --> 00:03:45,760 Speaker 3: even when I started working for the Heat when I 77 00:03:45,840 --> 00:03:48,160 Speaker 3: was in high school, right, but ultimately over time, now 78 00:03:48,200 --> 00:03:50,320 Speaker 3: that I'm in this position, I'm always trying to give 79 00:03:50,360 --> 00:03:52,760 Speaker 3: opportunities and help. You know, we do it a lot 80 00:03:52,800 --> 00:03:55,120 Speaker 3: with our community, bring in students to be able to understand, 81 00:03:55,160 --> 00:03:56,440 Speaker 3: here are people that work in sports. 82 00:03:56,480 --> 00:03:58,800 Speaker 2: This is you know, opportunities that can exist. 83 00:03:59,120 --> 00:04:00,800 Speaker 3: And so I think when we at the community of 84 00:04:00,880 --> 00:04:03,080 Speaker 3: through my lens, it's how do we do this in 85 00:04:03,120 --> 00:04:05,840 Speaker 3: the most credible and authentic way. We were able to 86 00:04:06,120 --> 00:04:09,280 Speaker 3: utilize all the resources and everything that we have to 87 00:04:09,360 --> 00:04:12,040 Speaker 3: help the community be better. And as an example, you know, 88 00:04:12,040 --> 00:04:13,640 Speaker 3: a couple of years ago, we had a city edition 89 00:04:13,760 --> 00:04:16,120 Speaker 3: uniform and it was the theme was Lyft as we fly. 90 00:04:16,560 --> 00:04:18,120 Speaker 2: You know the team they're dunk and they're flying. 91 00:04:18,200 --> 00:04:19,960 Speaker 3: We want to lift up the community as we do that, 92 00:04:20,040 --> 00:04:21,960 Speaker 3: and so we said every day at four o four 93 00:04:22,360 --> 00:04:25,640 Speaker 3: we had these amazing boards outside of our building, digital 94 00:04:25,680 --> 00:04:28,159 Speaker 3: big billboards. So we're going to highlight a local small 95 00:04:28,200 --> 00:04:30,640 Speaker 3: business at four to four every day and give them 96 00:04:30,720 --> 00:04:35,000 Speaker 3: platform that they wouldn't normally be able to have. Yeah, 97 00:04:35,040 --> 00:04:37,080 Speaker 3: and it was and it was amazing for us. And 98 00:04:37,120 --> 00:04:39,159 Speaker 3: some of the businesses were like, oh my gosh, there 99 00:04:39,160 --> 00:04:41,200 Speaker 3: people were out there crying on the sidewalk, you know, 100 00:04:41,279 --> 00:04:44,560 Speaker 3: in and out stuff and sampling and it was a gesture. 101 00:04:44,560 --> 00:04:46,120 Speaker 2: But for us, it was connected to everything. 102 00:04:46,160 --> 00:04:48,480 Speaker 3: It wasn't just about selling jerseys or selling tickets to 103 00:04:48,520 --> 00:04:48,800 Speaker 3: the game. 104 00:04:48,800 --> 00:04:50,679 Speaker 2: It was really around how do we look. 105 00:04:50,480 --> 00:04:52,960 Speaker 3: At that and to the idea of future proofing, you know, 106 00:04:53,160 --> 00:04:55,800 Speaker 3: sports community for us has been one of the most 107 00:04:55,800 --> 00:04:58,159 Speaker 3: important things in how we look at our business in 108 00:04:58,160 --> 00:04:59,560 Speaker 3: the past and also going forward. 109 00:05:00,080 --> 00:05:02,920 Speaker 1: What do you think has been your biggest success in 110 00:05:03,640 --> 00:05:07,760 Speaker 1: really leaning into digital across the arena but also like 111 00:05:07,800 --> 00:05:10,279 Speaker 1: the team, what's been like one of your biggest success 112 00:05:10,279 --> 00:05:11,839 Speaker 1: points of like we did that. 113 00:05:13,000 --> 00:05:15,000 Speaker 3: I mean, I think we have so many different ones 114 00:05:15,080 --> 00:05:17,120 Speaker 3: because when you look at digital, it could be the 115 00:05:17,160 --> 00:05:19,000 Speaker 3: things that are consumer facing, but also a lot of 116 00:05:19,040 --> 00:05:20,200 Speaker 3: what we're doing behind the scenes. 117 00:05:20,320 --> 00:05:20,880 Speaker 2: Talk about that. 118 00:05:20,920 --> 00:05:24,080 Speaker 3: We have an amazing chief Technology and Innovation officer, Kim 119 00:05:24,160 --> 00:05:26,760 Speaker 3: Ramido who may be here, who's phenomenal, and I think 120 00:05:26,800 --> 00:05:29,000 Speaker 3: since she's come on board and really partnered with our team, 121 00:05:29,040 --> 00:05:30,480 Speaker 3: it was how do we look at all of our 122 00:05:30,560 --> 00:05:32,760 Speaker 3: data and our analytics and all of our information through 123 00:05:32,839 --> 00:05:36,360 Speaker 3: one pane of glass where ultimately everyone can understand and 124 00:05:36,360 --> 00:05:38,400 Speaker 3: see and get the information that we need in order 125 00:05:38,440 --> 00:05:42,000 Speaker 3: to make our business better, be more efficient, understand more 126 00:05:42,000 --> 00:05:44,279 Speaker 3: about our audience. And so I think sometimes it is 127 00:05:44,279 --> 00:05:46,360 Speaker 3: a technology you see outside, but now I mean we're 128 00:05:46,400 --> 00:05:48,840 Speaker 3: looking at AI in a lot of really interesting ways. 129 00:05:48,839 --> 00:05:51,679 Speaker 3: How can we predict behaviors for our fans in the future. 130 00:05:52,000 --> 00:05:53,680 Speaker 3: And so I don't know if there's any one thing 131 00:05:53,680 --> 00:05:55,520 Speaker 3: that we've done. What I really am proud of what 132 00:05:55,800 --> 00:05:57,560 Speaker 3: our social team does, it's how do we look at 133 00:05:57,760 --> 00:06:00,200 Speaker 3: our technology and even things like our social platform and 134 00:06:00,240 --> 00:06:02,600 Speaker 3: new and unique ways. So I do really good at that, Yeah, 135 00:06:02,600 --> 00:06:04,880 Speaker 3: because I'm not like a big sports person, but like 136 00:06:04,960 --> 00:06:06,840 Speaker 3: you guys pop up on my feed because it's very 137 00:06:06,880 --> 00:06:09,560 Speaker 3: like fresh you tap into like culture and pop culture 138 00:06:09,680 --> 00:06:12,120 Speaker 3: really well. Yeah, and for us it's always how do 139 00:06:12,160 --> 00:06:14,240 Speaker 3: we lean in, But we have to understand our audience 140 00:06:14,320 --> 00:06:16,520 Speaker 3: and so even having people on the team that look different, 141 00:06:16,520 --> 00:06:19,840 Speaker 3: this diversity across the WOARLD. While obviously Atlanta is you know, 142 00:06:19,920 --> 00:06:23,359 Speaker 3: a great city for many different audiences, for us, we 143 00:06:23,440 --> 00:06:25,360 Speaker 3: know that diversity and inclusion is a really big part 144 00:06:25,400 --> 00:06:27,440 Speaker 3: of our brand and always has been and always will be, 145 00:06:27,800 --> 00:06:29,720 Speaker 3: and so we lean into that across. But i'd say 146 00:06:29,760 --> 00:06:33,719 Speaker 3: technology for us, yeah, across the board is consistently evolving. 147 00:06:33,920 --> 00:06:35,520 Speaker 1: Now. I know a lot of people there's been so 148 00:06:35,520 --> 00:06:39,680 Speaker 1: many conversations across sports about ticket sales and getting physical 149 00:06:39,720 --> 00:06:42,360 Speaker 1: people in seats. I know you guys do a lot 150 00:06:42,360 --> 00:06:44,880 Speaker 1: of like initiatives to bring people into the you know, stadium, 151 00:06:44,920 --> 00:06:47,760 Speaker 1: But what has been you know, your strategy there with 152 00:06:47,920 --> 00:06:50,120 Speaker 1: just making people want to come out and actually sit 153 00:06:50,160 --> 00:06:51,880 Speaker 1: and see a game and not stream in and not 154 00:06:52,120 --> 00:06:53,960 Speaker 1: or and how do you lean in when they want 155 00:06:53,960 --> 00:06:54,839 Speaker 1: to stream it and. 156 00:06:54,800 --> 00:06:56,760 Speaker 3: Not sit in a physical seat. Yeah, I mean the 157 00:06:56,800 --> 00:06:59,680 Speaker 3: world is changing very rapidly. And we'll say even with 158 00:06:59,800 --> 00:07:03,120 Speaker 3: the the way that technology is today, obviously the new 159 00:07:03,160 --> 00:07:05,839 Speaker 3: NBA deal and streaming platforms, fans can watch games on 160 00:07:05,880 --> 00:07:08,520 Speaker 3: more platforms than ever before, and a lot of them 161 00:07:08,520 --> 00:07:11,440 Speaker 3: are looking more at sports personalities and folks who are 162 00:07:11,440 --> 00:07:13,400 Speaker 3: creating content to give them the play by pay of 163 00:07:13,440 --> 00:07:15,520 Speaker 3: the game verst watching the whole game. So I think 164 00:07:15,680 --> 00:07:18,240 Speaker 3: for our next gen strategy, it's very intentional because in 165 00:07:18,320 --> 00:07:19,960 Speaker 3: order to get them to continue to come to games 166 00:07:19,960 --> 00:07:20,200 Speaker 3: in the. 167 00:07:20,120 --> 00:07:21,679 Speaker 2: Future, we have to make it worth a while. 168 00:07:22,240 --> 00:07:25,400 Speaker 3: But I will say from a ticket sales strategy, the 169 00:07:25,520 --> 00:07:27,400 Speaker 3: NBA has done a lot over the past few years. 170 00:07:27,440 --> 00:07:29,800 Speaker 3: They've created the NBA Cup, which I know is currently 171 00:07:29,800 --> 00:07:33,160 Speaker 3: going on to try to get fans interested. Obviously for basketball, 172 00:07:33,400 --> 00:07:35,840 Speaker 3: we know that once you know, Christmas hits and it's 173 00:07:35,880 --> 00:07:37,280 Speaker 3: like all right, now we're all on to the second 174 00:07:37,320 --> 00:07:39,320 Speaker 3: half of the season, getting ready for playoffs. Yeah, so 175 00:07:39,400 --> 00:07:40,920 Speaker 3: the beginning of the season, we do a lot of 176 00:07:40,960 --> 00:07:44,360 Speaker 3: different things, whether it's you know, unique platforms, them nights. 177 00:07:44,360 --> 00:07:47,680 Speaker 3: We've always really leaned into what's really Atlanta HBC unit 178 00:07:47,800 --> 00:07:50,240 Speaker 3: is one of our biggest knights. We're actually honoring outcasts 179 00:07:50,240 --> 00:07:51,680 Speaker 3: at our game tomorrow night. 180 00:07:51,680 --> 00:07:53,680 Speaker 1: Spires the Rock and Roll Hall of Fame, all right 181 00:07:53,720 --> 00:07:55,520 Speaker 1: for the Rock and Roll Hall of Fame, Yeah, okay, 182 00:07:55,520 --> 00:07:57,880 Speaker 1: after introduction and so like, we always are looking at 183 00:07:57,880 --> 00:07:59,680 Speaker 1: ways that we can connect to Atlanta the city, but 184 00:07:59,720 --> 00:08:02,160 Speaker 1: find relevance for our fans to bring them in and 185 00:08:02,200 --> 00:08:05,040 Speaker 1: really ultimately it's creating an amazing experience. 186 00:08:05,440 --> 00:08:07,520 Speaker 3: We do that better than anyone else. And so I've had, 187 00:08:07,560 --> 00:08:09,600 Speaker 3: you know, folks that travel to different teams and they're like, 188 00:08:09,600 --> 00:08:11,800 Speaker 3: when I come to Atlanta, it's a party, right, and 189 00:08:11,880 --> 00:08:13,280 Speaker 3: we really want to look at how do we make. 190 00:08:13,200 --> 00:08:14,840 Speaker 2: This the most Atlanta experience ever. 191 00:08:15,000 --> 00:08:17,440 Speaker 3: So we really really look at you know, consistently being 192 00:08:17,560 --> 00:08:20,440 Speaker 3: number one and game presentation across the NBA is the 193 00:08:20,480 --> 00:08:22,400 Speaker 3: way to do that, and getting people indoor and having 194 00:08:22,440 --> 00:08:24,640 Speaker 3: them want to come and experience it here because it's 195 00:08:24,640 --> 00:08:26,040 Speaker 3: a great night out at the end of the day. 196 00:08:26,080 --> 00:08:28,520 Speaker 3: Chef ge Garvin is our chef at the arena and 197 00:08:28,560 --> 00:08:31,360 Speaker 3: he's phenomenal, and so it's not just looking at it 198 00:08:31,360 --> 00:08:41,520 Speaker 3: through one lens, but across all. Now, you talked a 199 00:08:41,520 --> 00:08:45,880 Speaker 3: bit about the athletes becoming sports personalities. That has become 200 00:08:45,920 --> 00:08:47,960 Speaker 3: such a big thing because people have podcasts and they're 201 00:08:47,960 --> 00:08:50,320 Speaker 3: streaming and you know, all of these things. I know 202 00:08:50,360 --> 00:08:53,000 Speaker 3: it can work really well for you guys, like when. 203 00:08:52,840 --> 00:08:55,199 Speaker 1: Your teammates or their teammates are out and they have 204 00:08:55,280 --> 00:08:57,680 Speaker 1: podcasts and people are coming on and it leads into 205 00:08:57,720 --> 00:09:00,360 Speaker 1: ticket sales, but I also know it can put actually 206 00:09:00,360 --> 00:09:02,040 Speaker 1: be crazy when they get on there and say crazy 207 00:09:02,080 --> 00:09:04,480 Speaker 1: things and now the team has to answer for it. 208 00:09:04,960 --> 00:09:07,520 Speaker 1: What have been some of your best moments and kind 209 00:09:07,559 --> 00:09:09,200 Speaker 1: of like, uh, why do we have to deal with 210 00:09:09,240 --> 00:09:11,520 Speaker 1: this when it comes to that. Just people being able 211 00:09:11,520 --> 00:09:13,400 Speaker 1: to have their own voice on these platforms. 212 00:09:13,000 --> 00:09:14,720 Speaker 3: You know, I think we've been really fortunate to have 213 00:09:14,760 --> 00:09:16,679 Speaker 3: an amazing group of guys on our team that are 214 00:09:16,760 --> 00:09:20,080 Speaker 3: high character. You know, I think our coaching staff and 215 00:09:20,280 --> 00:09:23,200 Speaker 3: our gam we really recruit guys who are amazing, So 216 00:09:23,240 --> 00:09:23,760 Speaker 3: we haven't. 217 00:09:23,600 --> 00:09:25,280 Speaker 2: Had a lot of those like, oh, I wish you'd 218 00:09:25,320 --> 00:09:25,600 Speaker 2: do this. 219 00:09:25,880 --> 00:09:28,160 Speaker 3: One thing I would say is, you know, during COVID 220 00:09:28,600 --> 00:09:30,319 Speaker 3: and obviously in the summer of twenty twenty, there was 221 00:09:30,360 --> 00:09:32,520 Speaker 3: a lot going on and it was really really challenging, 222 00:09:32,520 --> 00:09:35,560 Speaker 3: and at the time, our head coach was very vocal 223 00:09:35,640 --> 00:09:37,560 Speaker 3: and was going out and doing things in the community, 224 00:09:37,559 --> 00:09:39,680 Speaker 3: and it was amazing for us as a brand because 225 00:09:39,720 --> 00:09:43,200 Speaker 3: it was aligned with what we believe and so often, 226 00:09:43,240 --> 00:09:45,560 Speaker 3: you know, not to just players, we have personalities that 227 00:09:45,600 --> 00:09:48,360 Speaker 3: are doing things. For example, I was just selling the 228 00:09:48,400 --> 00:09:51,400 Speaker 3: folks backstage DC Young Fly we did a podcast we 229 00:09:51,480 --> 00:09:54,040 Speaker 3: created with him last season called Hawk's AF love that 230 00:09:54,080 --> 00:09:56,600 Speaker 3: which is Hawks and Friends and. 231 00:09:58,400 --> 00:09:59,959 Speaker 2: DC is we call them the Energy Coach. 232 00:10:00,160 --> 00:10:04,679 Speaker 3: You know, he is such a big, authentic Atlanta Warren 233 00:10:04,840 --> 00:10:07,920 Speaker 3: Hawks fans, Yes, and sometimes he gets really passionate, uh huh, 234 00:10:07,920 --> 00:10:08,439 Speaker 3: and we're like. 235 00:10:08,360 --> 00:10:10,400 Speaker 2: Okay, DC, Okay, that's great. 236 00:10:10,440 --> 00:10:12,480 Speaker 3: But you know, you know, we're together in this, so 237 00:10:12,520 --> 00:10:15,120 Speaker 3: we're doing But you know, this is our second season 238 00:10:15,160 --> 00:10:17,440 Speaker 3: of Hawk's AF and it's amazing working with him and 239 00:10:17,480 --> 00:10:19,600 Speaker 3: just seeing how much it's grown as a platform. But 240 00:10:19,720 --> 00:10:21,600 Speaker 3: just you know, the love that people have, and so 241 00:10:21,960 --> 00:10:24,840 Speaker 3: sometimes especially in sports, there's so much passion, yes, Asso 242 00:10:24,920 --> 00:10:27,040 Speaker 3: stated with sports, and you can't necessarily tell people to 243 00:10:27,040 --> 00:10:28,839 Speaker 3: turn it up or turn it down. Yes, But I 244 00:10:28,880 --> 00:10:31,160 Speaker 3: think allowing players to have their voice and use their 245 00:10:31,200 --> 00:10:33,800 Speaker 3: platforms in their own way is truly important. I think 246 00:10:33,840 --> 00:10:35,640 Speaker 3: we've worked with a lot of guys now that are 247 00:10:35,640 --> 00:10:37,800 Speaker 3: doing so many great things in the community, and we 248 00:10:37,880 --> 00:10:39,720 Speaker 3: try our best to help amplify the work that they're 249 00:10:39,720 --> 00:10:41,040 Speaker 3: doing through our channels as well. 250 00:10:41,640 --> 00:10:44,120 Speaker 2: I was watching a well ruffalo we should clap for that? 251 00:10:44,320 --> 00:10:45,160 Speaker 2: Was that was good. 252 00:10:46,320 --> 00:10:49,280 Speaker 1: I was watching an interview you did with the CEO 253 00:10:49,320 --> 00:10:49,800 Speaker 1: of Revault. 254 00:10:49,920 --> 00:10:51,920 Speaker 2: It was like one of the CEO conversations that he does. 255 00:10:53,200 --> 00:10:56,000 Speaker 1: Tavio and you said, there are a bunch of questions 256 00:10:56,000 --> 00:10:58,520 Speaker 1: that you always ask yourself when you walk into a room, 257 00:10:58,640 --> 00:11:01,120 Speaker 1: like what's the problem and how can I solve it? 258 00:11:01,160 --> 00:11:02,880 Speaker 1: And what keeps you up at night? Yeah, so I 259 00:11:02,920 --> 00:11:04,880 Speaker 1: want to end with two those two questions. So first 260 00:11:04,920 --> 00:11:07,880 Speaker 1: question is what's a problem right now that you see 261 00:11:07,960 --> 00:11:10,640 Speaker 1: as you are trying to take sports branding into the future, 262 00:11:10,840 --> 00:11:12,840 Speaker 1: and how can some of the people here solve it 263 00:11:12,880 --> 00:11:13,120 Speaker 1: for you? 264 00:11:13,800 --> 00:11:15,280 Speaker 2: Wow? Man, that's a really big question. 265 00:11:15,480 --> 00:11:18,240 Speaker 3: I mean, I think that there's a lot happening, you know, 266 00:11:18,280 --> 00:11:20,559 Speaker 3: in the space and just with the economy and fans, 267 00:11:20,600 --> 00:11:23,440 Speaker 3: like there's there's a lot in the world and that energy, 268 00:11:23,480 --> 00:11:25,840 Speaker 3: and we talk about it internally, but you know, as 269 00:11:25,880 --> 00:11:28,080 Speaker 3: we look to the future, I'd say the thing that's 270 00:11:28,120 --> 00:11:29,679 Speaker 3: probably most in our mind right now is AI. 271 00:11:29,920 --> 00:11:32,520 Speaker 2: Yeah. And the way that people are consuming is so different. 272 00:11:32,600 --> 00:11:34,360 Speaker 3: So even if it's you in the past, you would 273 00:11:34,400 --> 00:11:36,600 Speaker 3: go and search something and go to Google and find 274 00:11:36,600 --> 00:11:37,200 Speaker 3: a homepage. 275 00:11:37,200 --> 00:11:38,520 Speaker 2: Now no one is looking at a homepage. 276 00:11:38,520 --> 00:11:40,920 Speaker 3: You're going you know, your chatbot or whatever you name 277 00:11:40,960 --> 00:11:42,880 Speaker 3: it is telling you exactly where to go, what to buy, 278 00:11:43,280 --> 00:11:45,240 Speaker 3: and so needing to make sure that we are ahead 279 00:11:45,240 --> 00:11:46,800 Speaker 3: of the curve in that way. So if you're even 280 00:11:46,880 --> 00:11:50,000 Speaker 3: curious of, hey, what's the best event happening in Atlanta today, 281 00:11:50,160 --> 00:11:50,839 Speaker 3: it's a Hawks game. 282 00:11:50,840 --> 00:11:52,079 Speaker 2: Here's a like to buy a ticket. 283 00:11:52,280 --> 00:11:53,800 Speaker 3: And so we have a great team of people that 284 00:11:53,840 --> 00:11:56,160 Speaker 3: are actively working on that on a regular basis. But 285 00:11:56,480 --> 00:11:58,120 Speaker 3: I think as we continue to look and how do 286 00:11:58,160 --> 00:12:01,200 Speaker 3: we adapt technology and evolve as technology evolves, you know, 287 00:12:01,240 --> 00:12:03,280 Speaker 3: getting in front of streaming, making sure that our young 288 00:12:03,320 --> 00:12:06,240 Speaker 3: fans still want to participate with us and come to 289 00:12:06,280 --> 00:12:09,160 Speaker 3: our games is something that we're always thinking about consistently 290 00:12:09,520 --> 00:12:11,640 Speaker 3: and trying to find ways that we can continue to innovate. 291 00:12:12,240 --> 00:12:15,400 Speaker 1: So ari companies, streaming companies, listen, she got some plans. 292 00:12:15,920 --> 00:12:18,400 Speaker 1: I better help figure it out. And the last question, 293 00:12:18,440 --> 00:12:20,000 Speaker 1: what's keeping you up at night right now? Like what 294 00:12:20,080 --> 00:12:24,200 Speaker 1: are you trying to like actively get over to hump about. 295 00:12:24,240 --> 00:12:26,640 Speaker 1: You know, I hav an eleven year old daughter, and 296 00:12:26,679 --> 00:12:29,120 Speaker 1: on a regular basis, she's keeping me up at night in. 297 00:12:29,040 --> 00:12:30,040 Speaker 2: A lot of different ways. 298 00:12:31,320 --> 00:12:33,960 Speaker 3: But it's interesting because you know, I literally this morning 299 00:12:34,000 --> 00:12:36,320 Speaker 3: she was looking at something on her iPad and I'm like, 300 00:12:36,400 --> 00:12:39,200 Speaker 3: what is she looking at? What? Exactly is this what's happening? Yes, 301 00:12:39,240 --> 00:12:42,480 Speaker 3: and that energy is so much more of what's happening 302 00:12:42,480 --> 00:12:44,760 Speaker 3: in the world. Like I always am like, Okay, how 303 00:12:44,760 --> 00:12:46,160 Speaker 3: do I stay on top of this? 304 00:12:46,200 --> 00:12:46,959 Speaker 2: How do I get ahead? 305 00:12:47,000 --> 00:12:49,680 Speaker 3: And obviously being you know, super busy executive, but also 306 00:12:49,720 --> 00:12:52,360 Speaker 3: being a super busy mom. She's the thing that's keeping 307 00:12:52,360 --> 00:12:53,920 Speaker 3: me up most at night, wanting to make sure that 308 00:12:53,960 --> 00:12:55,520 Speaker 3: I can do a good job but also be able 309 00:12:55,559 --> 00:12:58,720 Speaker 3: to balance and find harmony between being able to you know, 310 00:12:58,840 --> 00:13:00,720 Speaker 3: be a great executive but also be a great parent. 311 00:13:00,920 --> 00:13:04,280 Speaker 1: I know, marketing and strategy, but is there ever really harmony? Wait, 312 00:13:04,320 --> 00:13:05,959 Speaker 1: we're clapping for that first Clairs. 313 00:13:07,240 --> 00:13:09,160 Speaker 3: I'd say there's never balance, But I believe you can 314 00:13:09,200 --> 00:13:11,680 Speaker 3: find harmony because the idea of knowing that everything's going 315 00:13:11,760 --> 00:13:14,040 Speaker 3: to be equal is probably not feasible. Right At some 316 00:13:14,080 --> 00:13:15,960 Speaker 3: points you gotta work really hard and at some points 317 00:13:16,040 --> 00:13:18,120 Speaker 3: you gotta live. And I think that, you know, being 318 00:13:18,160 --> 00:13:20,199 Speaker 3: able to have that flexibility between the two and being 319 00:13:20,240 --> 00:13:22,600 Speaker 3: aware of that is important. We talk a lot about 320 00:13:22,600 --> 00:13:25,640 Speaker 3: mental health and wellness within our organization and with our 321 00:13:25,679 --> 00:13:27,680 Speaker 3: teams and just making sure that we're able to support 322 00:13:27,720 --> 00:13:29,880 Speaker 3: them and what they need because ultimately we can work 323 00:13:29,920 --> 00:13:31,839 Speaker 3: hard every day, but we're people at the end of 324 00:13:31,880 --> 00:13:32,840 Speaker 3: the day and we're all living. 325 00:13:33,120 --> 00:13:37,280 Speaker 1: Yes, well, I've enjoyed the comment, y'all enjoyed the conversation. Yes, 326 00:13:39,000 --> 00:13:41,120 Speaker 1: you are amazing, and keep doing the work that you're doing. 327 00:13:41,360 --> 00:13:43,880 Speaker 1: Keep having boosy they're yelling, Okay, we'd be seeing it 328 00:13:43,920 --> 00:13:44,800 Speaker 1: if we swag surface. 329 00:13:44,840 --> 00:13:46,120 Speaker 2: Yes, and I would love to come to a game. 330 00:13:46,160 --> 00:13:48,120 Speaker 1: And I don't know if there's anything that we haven't 331 00:13:48,200 --> 00:13:50,079 Speaker 1: touched on it you think is important to get out 332 00:13:50,080 --> 00:13:52,120 Speaker 1: in this room, But if so, we'll love for you 333 00:13:52,160 --> 00:13:53,520 Speaker 1: to just put it out there right now. 334 00:13:53,640 --> 00:13:58,080 Speaker 2: Or if I've got everything, let me know. I think 335 00:13:58,120 --> 00:13:58,520 Speaker 2: you got it. 336 00:13:58,559 --> 00:14:01,400 Speaker 3: But I really just appreciate the opportun being here, and 337 00:14:01,440 --> 00:14:03,160 Speaker 3: I'm really excited for the next part of the Pannel. 338 00:14:03,400 --> 00:14:04,199 Speaker 2: I'm excited too. 339 00:14:04,240 --> 00:14:07,160 Speaker 1: Well, y'all listen, she's gone into the future of sports 340 00:14:07,200 --> 00:14:09,640 Speaker 1: and branding, not even going She's already there. She's already 341 00:14:09,679 --> 00:14:11,920 Speaker 1: doing it. So let's celebrate her. Give it up for 342 00:14:11,960 --> 00:14:15,439 Speaker 1: the conversation with Miss Midliss of concert. Thank you, thank you, 343 00:14:15,440 --> 00:14:19,640 Speaker 1: give me up. Thank you guys so much for tuning in. 344 00:14:19,680 --> 00:14:22,760 Speaker 1: I hope you guys got as much from this conversation 345 00:14:23,800 --> 00:14:26,680 Speaker 1: as I got I mean in real time. I was 346 00:14:26,760 --> 00:14:30,720 Speaker 1: just I'm always so fascinated to hear from people who 347 00:14:31,440 --> 00:14:35,840 Speaker 1: actually care about people and not just care about people 348 00:14:35,880 --> 00:14:39,440 Speaker 1: because their business or because they're in the business of people. 349 00:14:39,600 --> 00:14:41,480 Speaker 2: I know how to use people a lot, but you 350 00:14:41,520 --> 00:14:43,360 Speaker 2: guys get what I mean. I think a lot of times. 351 00:14:43,440 --> 00:14:46,840 Speaker 1: You know, when you work in a more front facing job, 352 00:14:47,280 --> 00:14:48,400 Speaker 1: you see a lot of performance. 353 00:14:48,400 --> 00:14:50,120 Speaker 2: You see people who are very performative. 354 00:14:50,240 --> 00:14:53,280 Speaker 1: So it is always very refreshing to be surrounded by 355 00:14:53,280 --> 00:14:56,280 Speaker 1: people who actually have passion care but also really want 356 00:14:56,280 --> 00:14:56,920 Speaker 1: to make an impact. 357 00:14:56,920 --> 00:14:59,640 Speaker 2: And that's all these whole global forms are about. 358 00:15:00,080 --> 00:15:03,840 Speaker 1: Figuring out a way to trickle down success opportunity, you know, 359 00:15:04,200 --> 00:15:09,920 Speaker 1: finances and financial literacy to underserved communities and continue that conversation. 360 00:15:10,040 --> 00:15:12,480 Speaker 1: So I'm just happy to have been a part of 361 00:15:12,480 --> 00:15:16,120 Speaker 1: the conversation a Laura La Rosa. You guys could be 362 00:15:16,160 --> 00:15:18,960 Speaker 1: anywhere with anybody talking about all of these things, but 363 00:15:19,040 --> 00:15:21,800 Speaker 1: you choose to be right here with me every single episode. 364 00:15:21,960 --> 00:15:24,520 Speaker 2: I appreciate you guys for that. I'll catch you in 365 00:15:24,600 --> 00:15:25,200 Speaker 2: my next one.